Podcast appearances and mentions of Wendy Wood

Today, we are joined by Dr. Wendy Wood. Dr. Wendy Wood is Provost Professor of Psychology and Business at the University of Southern California, where she teaches classes on behavior change. Given her research over the past 30 years, she is widely considered the world scientific expert on habit formation and change. She has published over 100 articles, and her research has been supported by Proctor & Gamble, National Science Foundation, the Templeton Foundation, and the Radcliffe Institute. She is the author of Good Habits, Bad Habits. Dr. Wood is a popular speaker at scientific conferences and with a broad range of professional groups. In 2018, she gave the inaugural address in Paris for the Sorbonne-INSEAD Distinguished Chair in Behavioral Science. Her work has been featured in The New York Times, NPR, Washington Post, on radio shows like Freakanomics, and in podcasts like the People's Pharmacy. In this episode, Dr. Wendy Wood teaches us the science of habit formation and maintenance. The discussion covers the effectiveness of uncertain rewards in reinforcing behaviors, the significance of repetition, and how to leverage context to build and sustain habits. She also explains habit stacking, habit discontinuity, and the role of rituals. Finally, Dr. Wood emphasizes the critical role of environment in shaping our behaviors, advocating for a focus on creating supportive contexts over relying solely on willpower. Dr. Wendy Wood's Website: https://dornsife.usc.edu/wendy-wood/ - Website and live online programs: http://ims-online.com Blog: https://blog.ims-online.com/ Podcast: https://ims-online.com/podcasts/ LinkedIn: https://www.linkedin.com/in/charlesagood/ Twitter: https://twitter.com/charlesgood99 Chapters: (00:00) Introduction (03:53) Tool: The Power of Repetition in Habit Building (07:00) Techniques: Habit Stacking and Swapping (09:00) Tip: Leveraging Life Changes for New Habits (11:05) Tip: Stress and Its Impact on Habits (15:46) Tip: Rituals vs. Habits (19:13) Tool: Context and Environment in Habit Formation (22:13) Addiction vs. Habit (25:25) Conclusion

Today, we are joined by Dr. Wendy Wood. Dr. Wendy Wood is Provost Professor of Psychology and Business at the University of Southern California, where she teaches classes on behavior change. Given her research over the past 30 years, she is widely considered the world scientific expert on habit formation and change. She has published over 100 articles, and her research has been supported by Proctor & Gamble, National Science Foundation, the Templeton Foundation, and the Radcliffe Institute. She is the author of Good Habits, Bad Habits. Dr. Wood is a popular speaker at scientific conferences and with a broad range of professional groups. In 2018, she gave the inaugural address in Paris for the Sorbonne-INSEAD Distinguished Chair in Behavioral Science. Her work has been featured in The New York Times, NPR, Washington Post, on radio shows like Freakanomics, and in podcasts like the People's Pharmacy. In this episode, we cover the science behind our habits and how they influence our daily behaviors. Wendy highlights the significant role of the non-conscious brain and the habit part of our brain that drives much of what we do without our conscious awareness. We also explore the differences between habits and one-off decisions driven by willpower, the process of habit formation through repetition and rewards, and the concept of ideomotor action introduced by William James. This episode touches on the introspection illusion, the critical role of environmental context in shaping our habits, and practical strategies for forming and disrupting habits. Join us for this masterclass on habits! Dr. Wendy Wood's Website: https://dornsife.usc.edu/wendy-wood/ - Website and live online programs: http://ims-online.com Blog: https://blog.ims-online.com/ Podcast: https://ims-online.com/podcasts/ LinkedIn: https://www.linkedin.com/in/charlesagood/ Twitter: https://twitter.com/charlesgood99 Chapters: (00:00) Introduction (02:37) Tool: The Power of Habits vs. Willpower (06:38) Tool: The Role of Environment in Habit Formation (10:51) Tip: Defining and Recognizing Habits (12:11) Tip: The Introspection Illusion (14:43) Tip: Situational Control vs. Self Control (20:16) Tool: Context and Habit Formation (23:47) Tip: Debunking Habit Formation Myths (25:25) Technique: The Importance of Immediate Rewards (27:52) Conclusion

We asked for your questions on getting healthy in 2025 and you delivered. In the first episode of our listener questions special, Madeleine Finlay tells Ian Sample what she has uncovered about the scientifically proven ways to cut down on sugar, the truth behind the panic over seed oils, and why it is that some of us seem to have bullet proof immune systems, while others succumb to every bug they encounter. With contributions from Wendy Wood, provost professor emerita of psychology and business at USC Dornsife, John Trowsdale, emeritus professor of immunology at the University of Cambridge and Katherine Appleton, professor of psychology at Bournemouth University. Help support our independent journalism at theguardian.com/sciencepod

I know many of you — myself included — are thinking about what we want out of 2025, and with that reflection drumming up some New Year's resolutions. As we do so, I thought it would be helpful to bring in the habit expert herself, the one and only Wendy Wood, to close season 14 and to close 2024. Whatever type of year you had — a great one, or a not so great one — a fresh start is on the horizon, and 2025 is a blank canvas that we can make of whatever we want. Wendy wrote the 2019 hit book Good Habits, Bad Habits: The Science of Making Positive Changes That Stick, and she walks us through today what a habit is, in the first place; how hard it really is to change our habits and, in the process, change ourselves; the science behind changing our habits, including processes like context, repetition, and reward; statistics that might stun you, like that we as humans spend 43 percent — yes, 43 percent! — of our day doing things without thinking about them, as if on autopilot; whether it is easier to make a habit or break a habit, and so much more, including the best advice she's ever received regarding habit formation — and it is hopeful as we venture into a new year. Many of us have habits we want to make surrounding going to the gym more, and I can't wait for you to hear the statistics Wendy brings about how environment is so important, as well as proximity. Wendy Wood is here to help us reach our goals, so let me tell you a little bit about her. She is a professor of psychology and business at the University of Southern California and has written for The Washington Post and the Los Angeles Times; her work has been featured so many places, including The New York Times, USA Today, The Chicago Tribune, NPR, and TIME magazine. Her purpose is to convey scientific insight on habit to the general public, and she's here today to do just that. Good Habits, Bad Habits: The Science of Making Positive Changes That Stick by Wendy Wood

How do you form new habits and break old ones? And what’s the science behind successfully maintaining healthy habits? Wendy Wood is a behavioral scientist, researcher and provost professor at USC who’s studied habits for decades. She joins the show to talk about the three steps to forming a habit and explains why joy is key.See omnystudio.com/listener for privacy information.

In this episode, Sarah talks to Dr. Wendy Wood, the program lead for the Compassion Focused Therapy (CFT) diploma, about her career journey and the impact of CFT on therapists. Wendy, a former mental health nurse and psychotherapist, discusses her transition to academia and her involvement in developing the CFT diploma at the University of Derby. She highlights the diploma's structure, which includes online masterclasses, clinical supervision, and small group work, emphasizing the importance of reflection and creativity. Wendy also shares insights from her PhD research on CFT's personal and professional impact on therapists, noting increased curiosity and self-awareness among participants.Find out more about CFT at https://www.compassionatemind.co.uk/http://cfttherapist.com/na/supervisors/wendy-wood/ Let's Keep in Touch Find out more about Therapists Corner - https://www.therapistscorner.co.uk/Follow Sarah Rees:

In this episode of The Brainy Business podcast, host Melina Palmer revisits her insightful conversation with Dr. Wendy Wood, author of Good Habits, Bad Habits. This episode dives deep into the psychology behind habits, exploring how they are formed, maintained, and changed. Wendy, a leading expert in behavioral science, shares practical tips and research-backed strategies to help you understand and harness the power of habits in your personal and professional life. Melina and Wendy discuss the foundational role habits play in our daily routines and decision-making processes. They emphasize the importance of recognizing both good and bad habits and provide actionable advice on how to reinforce the positive ones while mitigating the negative. The episode is packed with real-world examples, including how small changes in environment and behavior can lead to significant improvements in habit formation and maintenance. In this episode: Understand the basics of habit formation and the role of context and rewards. Learn strategies to make good habits easier and bad habits harder. Explore practical examples of habit changes, such as altering morning routines and fitness habits. Discover the impact of environmental cues on habitual behavior. Gain insights into how businesses can leverage habit science to improve customer engagement and satisfaction. Show Notes: 00:00:00 - Introduction Melina introduces the episode and highlights the importance of understanding habits in both personal and professional contexts. 00:04:12 - The Role of Habits Wendy explains the foundational role of habits in our daily lives and how they operate on an unconscious level. 00:09:30 - Context and Rewards Discussion on how habits are formed through context and rewards, with examples like morning coffee routines. 00:15:20 - Disruption and Opportunity The impact of the COVID-19 pandemic on habits and how disruptions can create opportunities for new habit formation. 00:21:45 - Practical Strategies Tips for making good habits easier and bad habits harder, including environmental adjustments and rewarding behaviors. 00:30:10 - Habit Formation in Business How businesses can leverage habit science to improve customer engagement and satisfaction, with examples from retail and fitness industries. 00:40:00 - Case Studies and Research Wendy shares intriguing case studies and research findings on habit formation and change. 00:50:30 - Conclusion What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Wendy: Wendy Wood at USC Marshall Wendy on Twitter Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Good Habits, Bad Habits, by Wendy Wood Indistractable, by Nir Eyal How to Change, by Katy Milkman Happier Hour, by Cassie Holmes Thinking Fast and Slow, by Daniel Kahneman Top Recommended Next Episode: Michael Norton Interview (ep 383) Already Heard That One? Try These:  Habits (ep 256) Status Quo Bias (ep 376) Katy Milkman Interview (ep 151) Tapping into the Power of Habit (ep 368) Sludge (ep 384) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

Judge Wendy Wood of the Arkansas Court of Appeals shares her journey from professional basketball player to private practice, research attorney on the appellate court where she now sits, and, of course, judge. Along the way, she shares how the discipline and teamwork of basketball influenced her career and emphasizes the importance of moving beyond your fears to accomplish your dreams.

A lot of the things that we do are a result of unconscious habit rather than conscious choice. It is unclear how the conscious and unconscious selves relate to each other. But if you want to have healthy habits, you must learn to integrate your unconscious self with your more thoughtful conscious self. For instance, people with good self-control are acting on habit. --------------------------------------------------------- About Wendy Wood: Wendy Wood is a social psychologist whose research addresses the ways that habits guide behavior - and why they are so difficult to break - as well as evolutionary accounts of gender differences in behavior. Professor Wood has been Associate Editor of Psychological Review, Journal of Personality and Social Psychology, Personality and Social Psychology Review, and Personality and Social Psychology Bulletin. She is a Fellow of the American Psychological Association, the American Psychological Society, the Society for Experimental Social Psychology, and a founding member of the Society for Research Synthesis. Her research has been funded by the National Science Foundation, National Institute of Mental Health, and Rockefeller Foundation. Prior to joining USC, Professor Wood was James B. Duke Professor of Psychology and Neuroscience and Professor of Marketing at Duke University. ---------------------------------------------------------------------------------- This interview is an episode from The Well, our new publication about ideas that inspire a life well-lived, created with the John Templeton Foundation. About The Well Do we inhabit a multiverse? Do we have free will? What is love? Is evolution directional? There are no simple answers to life's biggest questions, and that's why they're the questions occupying the world's brightest minds. So what do they think? How is the power of science advancing understanding? How are philosophers and theologians tackling these fascinating questions? Let's dive into The Well. ---------------------------------------------------------------------------------- Learn more about your ad choices. Visit megaphone.fm/adchoices

Many of our behaviors may not be goal-oriented. Instead, they are based on habit. For example, what motivates someone to go running at 5 am: a goal, willpower, or habit? It's probably a mixture of all three, but habit is the most important. If you want to change your behavior, you must change your habits. -------------------------------------------------------------- About Wendy Wood: Wendy Wood is a social psychologist whose research addresses the ways that habits guide behavior - and why they are so difficult to break - as well as evolutionary accounts of gender differences in behavior. Professor Wood has been Associate Editor of Psychological Review, Journal of Personality and Social Psychology, Personality and Social Psychology Review, and Personality and Social Psychology Bulletin. She is a Fellow of the American Psychological Association, the American Psychological Society, the Society for Experimental Social Psychology, and a founding member of the Society for Research Synthesis. Her research has been funded by the National Science Foundation, National Institute of Mental Health, and Rockefeller Foundation. Prior to joining USC, Professor Wood was James B. Duke Professor of Psychology and Neuroscience and Professor of Marketing at Duke University. ---------------------------------------------------------------- This interview is an episode from The Well, our new publication about ideas that inspire a life well-lived, created with the John Templeton Foundation. About The Well Do we inhabit a multiverse? Do we have free will? What is love? Is evolution directional? There are no simple answers to life's biggest questions, and that's why they're the questions occupying the world's brightest minds. So what do they think? How is the power of science advancing understanding? How are philosophers and theologians tackling these fascinating questions? Let's dive into The Well. ---------------------------------------------------------------------------------- Up Next ► How do elite performers automate their habits?   • How do elite performers automate thei...   Learn more about your ad choices. Visit megaphone.fm/adchoices

When you start learning a new skill, you have to make conscious decisions and exert continuous willpower to practice and improve. Only over time does a skill become "automatic" and transform into a habit that can be performed at a high level. While practice is important to becoming "elite" at any particular skill, there are also many other factors at play, such as innate talent and opportunity. ------------------------------------------------- About Wendy Wood: Wendy Wood is a social psychologist whose research addresses the ways that habits guide behavior - and why they are so difficult to break - as well as evolutionary accounts of gender differences in behavior. Professor Wood has been Associate Editor of Psychological Review, Journal of Personality and Social Psychology, Personality and Social Psychology Review, and Personality and Social Psychology Bulletin. She is a Fellow of the American Psychological Association, the American Psychological Society, the Society for Experimental Social Psychology, and a founding member of the Society for Research Synthesis. Her research has been funded by the National Science Foundation, National Institute of Mental Health, and Rockefeller Foundation. Prior to joining USC, Professor Wood was James B. Duke Professor of Psychology and Neuroscience and Professor of Marketing at Duke University. ---------------------------------------------------------------------------------- This interview is an episode from The Well, our new publication about ideas that inspire a life well-lived, created with the John Templeton Foundation. About The Well Do we inhabit a multiverse? Do we have free will? What is love? Is evolution directional? There are no simple answers to life's biggest questions, and that's why they're the questions occupying the world's brightest minds. So what do they think? How is the power of science advancing understanding? How are philosophers and theologians tackling these fascinating questions? Let's dive into The Well. ---------------------------------------------------------------------------------- Learn more about your ad choices. Visit megaphone.fm/adchoices

Mythbusters or Behavioral Grooves? This week, we step back in time with Kurt and Tim (2023) to tackle the common belief that willpower alone is enough to achieve your goals. They delve into the critical roles that environment and routines play in goal attainment. Through engaging real-life examples, they demonstrate how small adjustments in your physical and social surroundings can simplify desired behaviors and reduce the need for sheer willpower. Routines are essential for success, providing the structure needed to support your goals. Tim and Kurt offer practical strategies for minimizing friction and sustaining motivation. By establishing effective routines, you can make goal-oriented behaviors more automatic and less reliant on willpower. In this republished episode, listeners get to join Kurt and Tim as they groove on the topic, offering actionable advice and insights on creating an environment and routine that support your goals. Tune in to learn how to set yourself up for success with these expert tips. Topics [1:25] Willpower is a muscle [4:12] Making your environment work for you [7:39] Clutter is distracting [11:36] Routines and habits [16:06] Routines that help us achieve our goals Links Brain/Shift Journal Mazuch & Rona (2005), “Creating healing environments: humanistic architecture and therapeutic design” McMains & Kastner (2011), “Interactions of top-down and bottom-up mechanisms in human visual cortex” Wendy Wood, “Good Habits, Bad Habits: The Science of Making Positive Changes That Stick” Katy Milkman, “How to Change: The Science of Getting from Where You Are to Where You Want to Be”  

In this video, we dive deep into the concept of friction and how it can be used strategically to build good habits and break bad ones. Discover the science behind why tweaking your environment is often more effective than relying solely on willpower. Learn practical steps to add or remove friction in your daily life to make healthier choices, boost productivity, and create lasting positive changes. Tune in for compelling insights from experts like Wendy Wood and James Clear, and get actionable tips to start transforming your habits today! ➡️ Subscribe to my newsletter for updates on our new planning system for creators: ⁠⁠⁠⁠⁠⁠https://subscribe.pauldittus.com⁠⁠⁠⁠⁠ Sometimes we need to make things harder so it's easier to do the better thing. Show Notes: Episode Overview: In this episode, we explore the concept of friction and how we can use it to our advantage. By adding friction to bad habits and reducing friction for good habits, we can set ourselves up for success without depending solely on willpower. We take a look at expert insights from Wendy Wood, James Clear, and Oswald Nuckols, providing practical steps to make small tweaks that lead to big results. 5 Key Lessons: 1. The Power of Environment: - Wendy Wood highlights that a significant portion of our daily actions are on autopilot. By tweaking our environment, we can make substantial changes to our habits. 2. Three Ways to Break a Habit: - James Clear identifies three strategies: elimination, reduction, and substitution. These approaches help in either cutting out, minimizing, or replacing bad habits with better ones. 3. Four Laws of Behavior Change: - To build good habits, make them obvious, attractive, easy, and satisfying. Conversely, to break bad habits, make them invisible, unattractive, difficult, and unsatisfying. 4. Resetting the Room: - Inspired by Oswald Nuckols, this strategy involves setting up your space for success by organizing and preparing for the next task in advance. 5. Strategic Friction for Productivity: - Small changes like leaving your phone in another room, setting up your workspace the night before, and limiting your productivity tools can significantly boost focus and efficiency.

In today's episode, Gina discusses the importance of being able to engage mindfully with others, our environment and ourselves to better be able to overcome the most challenging aspects of anxiety. The seven foundations of mindful engagement are identified and discussed. From skillful communication to empathy and love, listen in to find out what aspects of mindful engagement you may be missing and add them to your skill set today! Please visit our Sponsor Page to find all the links and codes for our awesome sponsors! https://www.theanxietycoachespodcast.com/sponsors/ Thank you for supporting The Anxiety Coaches Podcast. Find even more peace and calm with our Supercast premium access membership! https://anxietycoaches.supercast.com/ Here's what's included for $5/month: ❤ New Ad-Free episodes every Sunday and Wednesday ❤ Access to the entire Ad-free back-catalog with over 600 episodes ❤ Premium meditations recorded with you in mind ❤ And more fun surprises along the way! All this in your favorite podcast app! To learn more go to: https://www.theanxietycoachespodcast.com Join our Group Coaching Full or Mini Membership Program  Learn more about our One-on-One Coaching What is anxiety? Quote: If you are depressed, you are living in the past. If you are anxious, you are living in the future. If you are at peace, you are living in the present. -Lao Tzu Chapters 0:00:24 Introduction to Mindful Engagement 0:04:36 The Seven Foundations of Mindful Engagement 0:08:20 Active Listening and Immersion 0:09:51 Practical Tips for Mindful Engagement 0:11:39 Managing Overactive Thoughts with Mindfulness 0:15:13 Enhancing Self-Compassion through Mindfulness 0:17:11 Cognitive Flexibility and Adaptive Mindset 0:18:36 Increasing Acceptance and Peace through Mindfulness 0:19:20 Empowering Control with Mindfulness Summary In today's episode of the Anxiety Coaches Podcast, we delve into the concept of mindful engagement, shifting our focus from anxious distractions to being fully present in our interactions. Inspired by the work of Wendy Wood, PhD, and Thais Mazur, PhD, who outlined the Seven Foundations of Mindful Engagement, we explore key aspects such as authenticity, skillful communication, mindfulness, compassion, love, equanimity, and shared responsibility. By emphasizing the importance of self-awareness, open communication, balanced awareness, compassion for others, cultivating hope, respecting all individuals, and recognizing our shared experiences, we pave the way for meaningful connections and deeper relationships. Practicing mindful engagement involves actively noticing the details of those around us, being present in conversations, actively listening without judgment, and embracing the uniqueness of each individual. For individuals dealing with anxiety, incorporating mindfulness techniques can be especially beneficial. By focusing on the present moment, managing overactive thoughts, building emotional resilience, reducing physical symptoms, breaking the cycle of catastrophic thinking, enhancing self-compassion, improving sleep quality, increasing cognitive flexibility, promoting acceptance, and creating a sense of control, mindfulness empowers individuals to navigate anxious situations more effectively. Integrating mindfulness into daily life not only alleviates immediate symptoms but also contributes to long-term mental well-being and resilience. By cultivating a more mindful approach to interactions and practicing self-compassion, individuals can develop a set of skills that enhance their overall mental state. Remember, by being present in the moment and engaging mindfully, we can create more fulfilling and connected lives, one conversation at a time. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this second episode we explore why study habits may help students with independent study and how we as teachers can support students to build effective study habits. Behavioural change is really hard, as anyone who had already forgotten their new year's resolution, can attest to! There are a few key things that we can help students with if they want to build in independent learning to their schedule. We consider the role of homework in building habits, habit stacking, cueing habits and reducing friction. Finally we think about how we can help students embed behaviour change when it needs to happen outside of the classroom context. These behavioural change tips are equally applicable to other behaviours such as exercise, sleep and work, so worth a listen if you want to change your habits too!  The two books for further reading are Wendy Wood's Good Habits, Bad Habits and James Clear's Atomic Habits.

In this insightful episode, behavioral scientist Wendy Wood challenges the negative perception of habits in psychology. She explores the profound impact habits have on human behavior, often operating beneath our conscious awareness. Through a compelling example from the 1980s, Wood illustrates the power of habits in influencing everyday choices, emphasizing the role of "friction" as barriers to behavior change. The episode delves into the science behind habit formation, highlighting the crucial role of rewards and dopamine release. Wood emphasizes the importance of working with one's environment to facilitate behavior change and explores how habits contribute to a sense of meaning and control in life. The episode concludes with a reflection on the effectiveness of rituals, drawing parallels with professional athletes who harness habits for confidence and success. This interview is an episode from The Well, our new publication about ideas that inspire a life well-lived, created with the John Templeton Foundation. Bad habits can be challenging to change due to friction — that is, the time and effort it takes to overcome them. It is widely believed that through better self-control, our habits will change. But it doesn't work like that. The only way to change a bad habit is through repetitive good behavior. Good behavior leads to better outcomes, which leads to our brain releasing dopamine. This "reward" is what helps us form good habits. ---------------------------------------------------------------------------------- About Wendy Wood: Wendy Wood is a social psychologist whose research addresses the ways that habits guide behavior - and why they are so difficult to break - as well as evolutionary accounts of gender differences in behavior. Professor Wood has been Associate Editor of Psychological Review, Journal of Personality and Social Psychology, Personality and Social Psychology Review, and Personality and Social Psychology Bulletin. She is a Fellow of the American Psychological Association, the American Psychological Society, the Society for Experimental Social Psychology, and a founding member of the Society for Research Synthesis. Her research has been funded by the National Science Foundation, National Institute of Mental Health, and Rockefeller Foundation. Prior to joining USC, Professor Wood was James B. Duke Professor of Psychology and Neuroscience and Professor of Marketing at Duke University. ---------------------------------------------------------------------------------- chapters:- 0:00 intro 2:30 friction 3:37 repetition 3:48 reward 4:18 contexts 5:01 rituals Think Smarter, Faster. Big Think is the leading source of expert-driven, actionable, educational content -- with thousands of episodes. Follow And Turn On The Notifications. --- Send in a voice message: https://podcasters.spotify.com/pod/show/bigthink/message Learn more about your ad choices. Visit megaphone.fm/adchoices

For the new year, we're sharing our conversation with psychologist Wendy Wood, who told us that changing habits and keeping goals isn't about willpower — it's about tapping into our unconscious selves.

Are you a fan of the Catalyst 360 podcast, now in the 6th season with over 300 episodes? Or maybe you're looking for a new podcast covering engaging, evidence-based insights to enhance your health, wellbeing or high performance pursuits? Or perhaps you're a health & wellness coach, therapist or other clinician seeking trusted resources for your clients? Regardless of what brought you to this abbreviated episode, we're glad you're here and hope you find a nugget or two inside our Catalyst 1% - the top 5 tips from our 52 episodes of 2023. The Catalyst 360 podcast is available via any podcast app or directly here: https://www.catalystcoachinginstitute.com/podcast/If you want to hear the full episodes related to the brief tips covered in this video, you can access them here:#1 (Clear Personal Vision) - https://www.buzzsprout.com/204059/11845717#2 (Sleep) - https://www.buzzsprout.com/204059/12456281#3 (Gut Microbiome) - https://www.buzzsprout.com/204059/10748462 #4 (Graduations) - https://www.buzzsprout.com/204059/13752343#5 (Automate Better Choices) - multiple episodes. Search fav podcast app for Catalyst 360 and then Wendy Wood or BJ Fogg or Kelly McGonigalLooking for weekly tips, tricks and turbo boosts to enhance your life? Sign up for the CATALYST COMPASS here, a brief weekly compilation of ideas, evidence-based concepts and encouragement to improve your personal and professional life! Info re earning your health & wellness coaching certification, annual Rocky Mountain Coaching Retreat & Symposium & more via https://www.catalystcoachinginstitute.com/ Best-in-class coaching for Employers, EAPs & wellness providers https://catalystcoaching360.com/ YouTube Coaching Channel https://www.youtube.com/c/CoachingChannel Contact us: Results@CatalystCoaching360.comTwitter: @Catalyst2ThriveWebsite: CatalystCoaching360.comIf you are a current or future health & wellness coach, please check out our Health & Wellness Coaching Community on Facebook: https://www.facebook.com/groups/278207545599218. This is a wonderful group if you are looking for encouragement, ideas, resources and more.

In this episode of The Brainy Business podcast, you'll hear Melina Palmer interview Nick Sonnenberg, CEO of Leverage and author of Come Up For Air. Nick's background as an algorithmic trader on Wall Street gave him a unique perspective on the value of time, efficiency, and automation. He developed the CPR business efficiency framework to address common challenges in communication, planning, and resource allocation.  Nick's expertise in optimizing operations led to the founding of Leverage, a consultancy that helps businesses increase productivity using modern technologies and tools. Throughout the episode, Nick emphasizes the importance of time optimization and information retrieval. He shares practical strategies, such as the Foundations program, which teaches teams how to use tools like email, Slack, and Asana effectively. By implementing Nick's insights, you can save time, reduce stress, and increase productivity in your business. Tune in to learn how to streamline your operations and make the most of your valuable resources. In this episode, you will: Increase operational efficiency and productivity to maximize your business's growth potential. Learn effective time management strategies to optimize your productivity and achieve your business goals. Streamline your operations and processes to eliminate bottlenecks and improve overall efficiency. Optimize information retrieval and storage to access critical data quickly and make informed business decisions. Find the balance between work and play to enhance your overall well-being and maintain sustainable productivity. Show Notes: 00:00:00 - Introduction, In this episode, Melina Palmer introduces Nick Sonnenberg, CEO of Leverage and author of Come Up For Air. Nick shares his background in finance and how his experience in high-frequency trading led him to develop a passion for automation and the value of time. 00:02:30 - The Journey of Leverage Nick discusses the growth and challenges faced by Leverage, his operational efficiency consultancy. He shares how he overcame operational debt and realized that the key to success lies in saving time and maximizing efficiency. 00:05:05 - The CPR Business Efficiency Framework Nick explains the CPR framework (Communicate, Plan, Resource) and how it can help organizations improve their efficiency. He highlights the importance of effective communication, planning, and standard operating procedures in saving time and increasing productivity. 00:07:28 - Getting Started with Efficiency Nick advises listeners on where to start when seeking to make efficiency improvements. He suggests focusing on areas that offer the highest return on time and recommends starting with the Foundations program, which helps align teams on information management and retrieval. 00:15:56 - The Power of Shifting Perspective Shifting your perspective and approach can lead to increased productivity and efficiency without the need for approval or new tools. By organizing your email and having a plan, you can set yourself up for success and inspire others to do the same. 00:16:55 - The Value of Time and Cutting Meetings The book emphasizes the importance of saving and optimizing time. Not all time slots are equal, and it's crucial to identify high-value time slots. By implementing strategies like pre-reading materials and using tools like Loom, meetings can be more efficient and productive. 00:21:18 - Leveraging Loom and Asynchronous Communication Loom, a screen recording tool, can help save time by allowing for asynchronous communication. Watching recordings at an accelerated speed and having the ability to rewatch can increase efficiency. Loom also facilitates discussions and comments, even outside of meetings. 00:23:44 - Understanding Your Bandwidth with Sprint Planning Sprint planning involves determining your capacity for work and considering pre-commitments like meetings and maintenance tasks. By recognizing how much time is actually available for new initiatives, you can set realistic goals and increase productivity. 00:24:11 - The Impact of Optimizing Time Optimizing time can lead to significant improvements in productivity. By reclaiming even just a few hours a week, you can effectively double the amount of time available for new initiatives. Recognizing the value of time can drive the implementation of time-saving strategies. 00:30:43 - Introduction to GetLeverage.com Nick Sonnenberg introduces his training and consulting company, GetLeverage.com, which helps businesses train and use various tools effectively. 00:31:19 - Benefits of GetLeverage.com Nick Sonnenberg highlights how GetLeverage.com can save businesses time and money by providing training and optimizing processes. 00:32:01 - Importance of Policies and Procedures Nick Sonnenberg emphasizes the significance of having optimized procedures and processes in place to facilitate business growth and efficiency. 00:33:30 - Focus on Quick Retrieval of Information Nick Sonnenberg suggests focusing on the quick retrieval of information rather than the quick transfer of information, as it saves time and improves productivity. 00:34:51 -  Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Nick: Follow Nick on Twitter Follow Nick on LinkedIn Leverage website Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Come Up For Air, by Nick Sonnenberg Work Well. Play More! by Marcey Rader Indistractable, by Nir Eyal Subtract, by Leidy Klotz What Your Employees Need and Can't Tell You, by Melina Palmer Top Recommended Next Episode: Work Well. Play More! with Marcey Rader (ep 323) Already Heard That One? Try These:  Planning Fallacy (ep 346) Indistractable, with Nir Eyal (ep 290) Optimism Bias (ep 34) Time Discounting (ep 328) Loss Aversion (ep 316) Focusing Illusion (ep 330) Fundamental Attribution Error (ep 268) Bikeshedding (ep 99) Confirmation Bias (ep 260) How To Start and Grow a Successful Podcast (ep 108) How to Organize Your Brain with Behavioral Economics (ep 83) Expect Error, the “E” in NUDGES (ep 39) Anchoring & Adjustment (ep 11) Habits (ep 256) Good Habits, Bad Habits, with Wendy Wood (ep 127) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Come Up For Air website

In this episode of The Brainy Business podcast, host Melina Palmer dives into the fascinating world of behavioral economics and its application in Peloton's marketing success. As a marketing expert, Melina understands the importance of effective messaging and branding strategies, and she shares her insights on how Peloton has leveraged behavioral economics concepts to create a strong connection with their target audience.  She explores the power of storytelling, community-building, and framing offers in a way that resonates with customers. Melina also discusses the impact of social proof, herding, and anchoring in Peloton's advertising and business strategies. If you're a marketer or business owner looking to enhance your branding and advertising strategies, this episode is a must-listen. Melina's expertise and analysis of Peloton's success will inspire you to apply behavioral economics principles in your own marketing efforts and build a loyal customer base. In this episode: Enhance your branding and advertising strategies by applying behavioral economics concepts for a Peloton-like success. Discover the importance of aligning your messaging with your target audiences for more effective advertising. Uncover the power of storytelling and community-building to create a strong brand identity and engage customers. Learn how to leverage social proof and herding to enhance motivation and engagement within your community. Understand the impact of ad controversy and mixed messaging, and how to avoid it in your own advertising campaigns. Show Notes: 00:00:00 - Introduction, Melina Palmer introduces the podcast episode and explains the purpose of the Behavioral Economics Analysis series. She emphasizes the importance of understanding how companies apply behavioral economics concepts and provides ideas for implementing them in one's own business. 00:03:49 - Background on Peloton, Melina provides an overview of Peloton, a fitness company that sells workout equipment and offers streaming classes. She shares statistics on the company's membership, workout completion, and revenue. She also mentions the controversy surrounding a Peloton holiday ad and the mixed messaging in the company's marketing. 00:07:21 - Mixed Messaging in Peloton's Marketing, Melina discusses the issue of mixed messaging in Peloton's marketing. She explains that while the company aims to be inclusive, their ads primarily target wealthy individuals. This creates a disconnect with their message of building a community accessible to everyone. She suggests that Peloton should align their marketing with their target audience more clearly. 00:09:52 - Inclusivity vs. High-Income Targeting, Melina discusses the two paths Peloton could take in their marketing strategy: inclusivity or targeting high-income individuals. She emphasizes the importance of clarity and consistency in messaging and highlights the need for proper context in ads to avoid negative interpretations. 00:11:10 - Importance of Providing Context in Ads, Melina stresses the importance of providing context in ads, especially when it comes to sensitive topics like health and fitness. Without proper context, viewers may fill in the gaps. 00:15:07 - Utilizing Stories and Community in Advertising, Peloton has a wealth of stories and people that can be used in advertising to inspire others and promote the brand. They should engage their community and ask for stories to feature. 00:17:38 - Potential Benefits of Controversial Advertising, While Peloton received backlash for their controversial ad, it brought awareness to the brand and the problem they solve. Seeing the ad everywhere can increase focus on the company and prompt people to learn more. 00:19:55 - Peloton's Pricing Strategy, Peloton offers an expensive product, but they make it easier for customers to try with a 30-day trial and financing options. The 94% stay rate at the twelve month mark shows that once people have the equipment, they are likely to continue using it. 00:21:28 - Access to Content and Reciprocity, Peloton's monthly membership fee gives access to high-quality content, creating a sense of reciprocity. They bundle offers without discounting, providing additional benefits for customers who buy the bike or treadmill. 00:26:22 - Structuring Choices for Customer Satisfaction, Peloton structures their choices by allowing users to easily search and filter for classes based on their preferences. They have ten main categories to start with and provide recommended rides based on users' preferences. 00:31:08 - Herding and Social Proof on Peloton, Peloton's use of herding and social proof enhances the community experience, with features like showing how many people have taken a class before, following other users, and rating classes. This creates a sense of community without the awkwardness. 00:32:29 - Framing and Tracking Progress, Peloton's instructors guide users on what numbers to focus on during workouts, emphasizing resistance and cadence. By framing what matters and providing robust stats, Peloton makes it easy to track progress and strive for improvement. 00:35:45 - Incorporating Social Proof, Peloton creates a sense of community by incorporating social proof, such as calling out names and profiles of people hitting milestones during live workouts. Badges, achievements, and virtual high fives further enhance the feeling of being part of a larger community. 00:40:06 - The Impact of "I See You", Peloton's instructors use the phrase "I see you" when giving shout outs, creating a personal and inclusive atmosphere. This subtle phrasing adds to the social proof and makes users feel like part of a big family. Anchoring and commitments also help form good habits and keep users motivated. 00:46:20 - Key Takeaways from Peloton's Advertising Strategy, Key takeaways from Peloton's advertising strategy include knowing your target market, using real stories from your community, and making complex offerings easy for users. Context and storytelling are important, as well as anchoring and social proof to create a sense of community and connection. 00:47:46 - Importance of User Experience and Choice Structure, The user experience is crucial, especially when it comes to structuring choices. Making it easy for users to navigate and personalize their experience is key, particularly for those trying to change habits. Defaults and remembered settings can help facilitate this process. 00:48:28 - Anchoring and Social Proof for Building a Community, Anchoring with big numbers helps show what's possible and move people beyond their initial expectations. Social proof is essential for creating a sense of community, whether it's through personalized shoutouts or highlighting the presence of a larger community. 00:49:42 - Pricing Strategies and Knowing Your Audience, Pricing doesn't always have to be about discounts. Understanding your audience's mindset and what matters to them can help in setting prices. Not every business is for every person, and it's okay if some people don't resonate with your pricing. 00:51:52 - Personalized Virtual Experiences and the Potential for Business Growth, Peloton's ability to create a personalized virtual experience highlights the potential for businesses to offer virtual services with a subscription or membership model.  00:53:24 -  Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Good Habits, Bad Habits, by Wendy Wood Purpose, by Gina Bianchini What Your Customer Wants and Can't Tell You, by Melina Palmer Atomic Habits, by James Clear Engaged, by Amy Bucher Top Recommended Next Episode: The Science of Subscriptions and Membership Models (ep 105) Already Heard That One? Try These:  Costco: A Behavioral Economics Analysis (ep 47) Disney: A Behavioral Economics Analysis (ep 292) Starbucks: A Behavioral Economics Analysis (ep 278) Apple Card: A Behavioral Economics Analysis (ep 42) Availability Bias (ep 310) Framing (ep 296) How to Stack and Bundle Products and Services To Sell More (ep 84) How to Raise Your Prices (ep 77) Reciprocity (ep 238) Structuring Complex Choices: The “S” in NUDGES (ep 41) Herding (ep 264) Anchoring & Adjustment (ep 11) Habits (ep 256) How to Get (and Stay) Motivated (ep 67) The Network Effect (ep 262) Creating a Habit of Curiosity with Pique (ep 119) Precommitment (ep 120) Get Your DOSE Of Brain Chemicals (ep 123) Good Habits, Bad Habits with Wendy Wood (ep 127) Find Your Purpose, with Gina Bianchini (ep 263) Surprise & Delight (ep 276) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter The real lesson your credit union should learn from Peloton's ad flop (it's not what you think) The Gift That Gives Back | Peloton Bike Commercial Peloton Investor Relations Peloton's nightmare before Christmas: $1.5 billion vanished from its market value in 3 days amid holiday ad backlash

In this episode of The Brainy Business podcast, host Melina Palmer interviews Sigi Hale who delves into the fascinating world of neurodiversity and its impact on decision-making in the field of market research. By understanding the diverse brain types and their unique strengths, businesses can optimize their decision-making processes and improve their marketing strategies. Dr. Hale emphasizes the importance of self-reflection, recognizing our natural tendencies, and leveraging different decision-making systems based on the situation.  This episode provides valuable insights for market researchers and business professionals who strive to enhance their decision-making abilities and achieve better results. By embracing neurodiversity and aligning roles and tasks with individuals' brain types, organizations can harness the full potential of their teams and optimize team performance. With Sigi's expertise in neuroscience and decision-making, coupled with Melina's enthusiasm for understanding the brain, this discussion offers thought-provoking insights that can revolutionize the way businesses approach decision-making. In this episode: Discover how to optimize personal cognitive abilities for successful market research with a focus on neurodiversity and decision-making. Learn to leverage strengths of ADHD as a variation in brain state orientation to elevate productivity. Understand the link between distinct decision-making styles and their influence on consumer behavior. Realize the pivotal role context plays in decision-making and how to craft tailored marketing strategies accordingly. Recognize different brain types within your team and learn how to accommodate these for optimized team performance. Show Notes: 00:00:00 - Introduction, Melina introduces Dr. Sigi Hale and mentions that the conversation will cover topics related to neurodiversity and ADHD. 00:01:46 - Dr. Sigi Hale's Background, Sigi shares his background and transition from academia to the private sector. He explains how he started consulting and eventually joined Alpha Diver, a market research company focusing on understanding consumer behavior. 00:08:12 - ADHD and Neurodiversity, Sigi discusses how the brain works as a multifunctional building block relational system. He explains that ADHD is not a deficit, but a variation in how brain systems are orchestrated. He mentions the benefits of ADHD brain states and their association with specific cognitive abilities. 00:13:10 - Sports Analogy, Sigi uses a sports analogy to further explain the different brain states and abilities associated with ADHD. He compares task-focused behavior to offense in sports and sensory immersive behavior to defense. 00:14:17 - Impact of Color on Physiology, Sigi briefly discusses the impact of color on physiological arousal and preferences. He mentions that asking someone why they like a certain color may not elicit a clear answer due to the physiological factors at play. 00:15:25 - Understanding Different Systems of Knowledge, The brain has different systems of knowledge: episodic knowledge, semantic knowledge, and rational thought. These systems function in parallel and influence decision-making. The ADHD brain is more inclined towards instinctual and personal experience processes, which can lead to creative and flexible thinking. 00:16:53 - Mapping the World onto Personal Experience, Making decisions based on personal experience and episodic memory allows us to familiarize the world and empathize with others. This process also enhances sensory immersion and can lead to self-transcendent and empathetic experiences. ADHD adults are more likely to engage in this type of processing. 00:18:55 - Shifting Brain States and Neurodiversity, Our brain states can shift throughout the day, affecting our information processing. During ADHD-like brain states, there is an emphasis on instincts, personal experience, and creative thinking. These states can enhance detail-oriented thinking, empathy, and fluid thinking. 00:21:44 - Marginalization of Neurodiversity, Neurodiversity that aligns with ADHD-like processes is often marginalized in education and traditional organizational structures. However, these processes play vital roles in innovation and creativity. Organizations should identify and leverage different features of neurodiversity to unlock the full potential of their teams. 00:24:09 - Optimizing Team Roles, Sigi explains how optimizing team roles involves recognizing different types of neurodiversity and the associated strengths. 00:30:27 - Understanding Neurodiversity in Decision Making, Sigi discusses how different brain types, such as those with ADHD, have unique ways of seeing the world and making decisions. It is important to appreciate this diversity, as it affects how individuals make choices in different market spaces. 00:31:48 - Tailoring Communication for Different Brains, A good salesman understands that different people have different decision-making styles. Some rely on experience and emotions, while others focus on facts and figures. A deep understanding of these differences allows for effective communication and marketing strategies. 00:32:48 - Measuring Decision-Making Styles in Populations, Market research involves measuring the expression of different decision-making styles in various market spaces and cohorts of people. Understanding how these styles change over time and in different situations is crucial for making sense of human decision-making. 00:37:24 - Context and Decision Making, The context in which decisions are made greatly influences decision-making psychology. Certain situations can harmonize decision-making styles across individuals, while others may push individuals to make decisions in different ways. Understanding the context is essential for effective advertising and marketing strategies. 00:40:25 - Optimizing as a Solopreneur, As a solopreneur, it is important to understand your own strengths and weaknesses in relation to neurodiversity. Knowing where you excel and where you struggle allows you to find external resources, technologies, and people to buffer against your weaknesses. It's also important to give yourself permission 00:45:47 - Decision-Making Styles, Sigi discusses the different decision-making styles and how to leverage them. He emphasizes the importance of self-reflection and considering personal experience, instincts, and rational thinking when making decisions. 00:46:13 - Leveraging Different Perspectives, Sigi explains the importance of consciously leveraging different perspectives to navigate the world effectively. He suggests giving more weight to either instinctual or rational thinking depending on the circumstances. 00:47:02 - Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Sigi: Follow Sigi on LinkedIn Alpha Diver website Follow Alpha Diver on Twitter Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Unleash Your Primal Brain, by Tim Ash Solving Modern Problems with a Stone-Age Brain, by Doug Kenrick and Dave Lundberg-Kenrick  Magic Words, by Jonah Berger A More Beautiful Question, by Warren Berger Look, by Christian Madsjberg Top Recommended Next Episode: Color Theory (ep 61) Already Heard That One? Try These:  Evolutionary Ideas, with Sam Tatam (ep 204) Solving Modern Problems with a Stone-Age Brain (ep 237)Good Habits, Bad Habits, with Wendy Wood (ep 127) DOSE Brain Chemicals (ep 123) Habits (ep 256) Why We Like The Things We Like, with Prince Ghuman (ep 172)Herding (ep 264) Priming (ep 252) Familiarity Bias (ep 149) Look, with Christian Madsjberg (ep 325) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Case Studies from Alpha Diver

Filling out an overly complicated form or waiting on hold for hours to speak with a customer service rep is a frustrating experience. And sometimes it seems like the process itself is designed to be difficult.In this episode of Choiceology with Katy Milkman, we look at how friction––time, distance, complexity, or anything that gets in the way of your goals—can contribute to what Nobel Prize–winning economist Richard Thaler calls "sludge." A young couple walks into a theme park and they are offered a gift card. The only catch is that they have to watch a 90-minute presentation about timeshares. By the end of the presentation, they are the owners of a timeshare in the timeshare capital of the world, Orlando, Florida. Getting into a timeshare contract was easy, but getting out of it turned out to be much more of a grind.Susan Budowski tells the story of how her clients got out of a sticky situation, and she explains how many companies make it simple and quick to buy a timeshare but difficult and time-consuming to sell or get out of those contracts.Susan Budowski is an attorney in Florida and Maryland who specializes in resolving timeshare matters.Next, Katy speaks with Wendy Wood about her research on how people can leverage friction to help build positive habits and diminish negative ones.You can read more in her book Good Habits, Bad Habits: The Science of Making Positive Changes That Stick.Wendy Wood is the Emerita Provost Professor of Psychology and Business at Dornsife College at the University of Southern California.Then, Katy speaks with Richard Thaler about how sludge makes it difficult for people to achieve their goals and discusses several ways we can fight sludge in public policy and in our everyday lives.Richard Thaler is a Nobel Prize–winning economist and Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago's Booth School of Business. He is also the co-author of Nudge.If you enjoy the show, please leave a rating or review on Apple Podcasts.Important DisclosuresThe comments, views, and opinions expressed in the presentation are those of the speakers and do not necessarily represent the views of Charles Schwab.​Data contained herein from third party providers is obtained from what are considered reliable source. However, its accuracy, completeness or reliability cannot be guaranteed and Charles Schwab & Co. expressly disclaims any liability, including incidental or consequential damages, arising from errors or omissions in this publication.All corporate names and market data shown above are for illustrative purposes only and are not a recommendation, offer to sell, or a solicitation of an offer to buy any security. Supporting documentation for any claims or statistical information is available upon request. Investing involves risk including loss of principal.The book How to Change: The Science of Getting from Where You Are to Where You Want to Be is not affiliated with, sponsored by, or endorsed by Charles Schwab & Co., Inc. (CS&Co.). Charles Schwab & Co., Inc. (CS&Co.) has not reviewed the book and makes no representations about its content.​Apple, the Apple logo, iPad, iPhone, and Apple Podcasts are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.Google Podcasts and the Google Podcasts logo are trademarks of Google LLC.Spotify and the Spotify logo are registered trademarks of Spotify AB.(1023-39VT)

In this episode of The Brainy Business podcast, host Melina Palmer interviews Tim Ash, author of Unleash Your Primal Brain. Tim brings his unique background in computer engineering and cognitive science to the discussion, shedding light on the evolution of the brain and its impact on human behavior. He explains how our brains developed as a response to fast changes in the environment caused by movement, highlighting the importance of social dynamics over logical reasoning.  Tim also delves into the concept of culture spread and how humans made an evolutionary bet on it, setting us apart from animals. This conversation is essential for business leaders and marketers who want to better understand human behavior and predict consumer choices. By recognizing the underlying evolutionary basis of our brains, they can design experiences that align with human nature, effectively connecting with their target audience. Tim's expertise in neural networks and neuromarketing provides a unique perspective on leveraging the primal brain for ethical reasons and leveling the playing field in marketing. Don't miss this opportunity to gain insights that will enhance your business strategies and drive success. In this episode: Discover the evolutionary basis of the brain, unveiling insights into the origin of human behavior. Unravel the secrets behind mirror neurons and understand their importance in human learning processes and empathy. Understand the ways in which cultural spread influences our adaptability and drives behavioral changes. Delve into how social media can be exploited to leverage our instinct for cultural spread. Gain insights into how to design business experiences that are harmonized with the innate nature of humans. Show Notes: 00:00:00 - Introduction, Melina Palmer introduces Tim Ash and discusses the importance of understanding the primal brain in behavioral economics and business. 00:01:44 - Evolution of the Brain, Tim explains how the brain evolved to respond to fast changes in the environment caused by movement. He highlights the energy-intensive nature of the brain and its focus on modeling complex social relationships. 00:07:11 - Heuristics and Biases, Tim explores how the brain uses heuristics and biases to navigate the world, balancing the need for energy consumption and survival. He emphasizes the brain's primary function of modeling social dynamics rather than logical reasoning. 00:09:50 - Culture Spread, Tim discusses how humans evolved to rely on culture spread as an evolutionary advantage. He explains the role of mirror neurons and the physical adaptations in humans to facilitate cultural learning. 00:13:36 - Unique Aspects of Human Brain Development, Tim highlights the unique aspects of human brain development, such as prolonged adolescence. He discusses how these adaptations contribute to the spread of culture and the importance of learning from others. 00:15:50 - Evolutionary Reasons for Modeling and Survival Goals, Tim explains that there are evolutionary reasons for modeling and mirror neurons. Modeling helps us imagine what someone is doing when they are out of sight, while survival goals like feeding and interpreting gestures are important for our physical skill rehearsal. Mirror neurons play a role in all of these processes and contribute to our survival. 00:17:14 - Learning from Successful Examples and Tribal Cohesion, Tim discusses the importance of learning from successful examples and the role of tribal cohesion in our learning process. We tend to learn from older people who have survived and people who are similar to us in terms of ethnicity, gender, and language. This preference for learning from similar individuals reinforces tribalism and group cohesion. 00:18:56 - Overcoming Biases and Expanding Circles of Empathy, Tim expresses a lack of hope in overcoming biases and expanding circles of empathy, especially in society and politics. He highlights our biological predisposition to form tribes and the difficulty of accepting other views once we are part of a tribe. However, he suggests that meeting and talking to people who are different from us can help in creating a larger circle of empathy. 00:21:32 - Conservative and Progressive Spheres of Concern, Tim shares an interesting finding from sociological research that conservative and progressive individuals tend to have different spheres of concern. He uses perceptions of immigration as an example of these differences. 00:30:24 - Girls' School Performance and Self Esteem Decline, Girls tend to outperform boys academically, especially in the early years. However, when they hit puberty, their self-esteem declines, and they start caring more about what their friends think of them. This often leads to a decline in academic performance. 00:31:27 - The Importance of the First Five Years, The first five years of a child's life are critical for their development. During this time, they need to feel loved, safe, and have proper nutrition and sleep. These experiences become hardwired into their biology and can influence their social attitudes and behaviors later in life. 00:33:22 - The Power of Empathy, Developing empathy is crucial for raising good humans. One way to cultivate empathy is through direct experiences with people from different backgrounds and cultures. By understanding and modeling the behaviors and experiences of others, we can foster empathy and understanding. 00:34:48 - The Role of Storytelling, Storytelling serves multiple evolutionary purposes. It allows us to simulate experiences we can't directly have, like living out a nightmare scenario without the real-life consequences. It also helps maintain cultural cohesion by spreading knowledge and values within a tribe. However, the cultural package we bring to a story can influence how we interpret and experience it. 00:36:56 -  Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Tim Ash: Follow Tim on LinkedIn Primal Brain Website Tim's Website  Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Unleash Your Primal Brain, by Tim Ash Evolutionary Ideas, by Sam Tatam Solving Modern Problems with a Stone-Age Brain, by Doug Kenrick and Dave Lundberg-Kenrick  Friction, by Roger Dooley Indistractable, by Nir Eyal Top Recommended Next Episode: Evolutionary Ideas, with Sam Tatam (ep 204) Already Heard That One? Try These:  Solving Modern Problems with a Stone-Age Brain (ep 237) Good Habits, Bad Habits, with Wendy Wood (ep 127) DOSE Brain Chemicals (ep 123) Herding (ep 264) Loss Aversion (ep 316) Biases Toward Novelty and Stories (ep 54) Indistractable, with Nir Eyal (ep 290) Mirror Neurons (ep 31) Avoiding Everyday Work Disasters with Dr. Gleb Tsipursky (ep 111) Marketing to Mindstates with Will Leach (ep 88) Friction, with Roger Dooley (ep 274) Costco: A Behavioral Economics Analysis (ep 47) Biases Toward Others (ep 314) IKEA Effect (ep 112) The Human Experience, with John Sills (ep 277) Using the Senses to Increase Sales with Michelle Niedziela (ep 168) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Dove Real Beauty Campaign Always Super Bowl Ad 2015 What eCommerce Can Learn From IKEA's Offline Success

In this episode of The Brainy Business podcast, you'll hear an insightful conversation between host Melina Palmer and guest Ayelet Fishbach, a professor and researcher in behavioral science at the University of Chicago. The episode focuses on the topic of goal setting and motivation. Ayelet shares her expertise in understanding the psychology behind setting and achieving goals, emphasizing the importance of intrinsic motivation and finding joy in the journey.  She provides practical strategies for overcoming obstacles, reframing goals, and maintaining motivation over time. This episode is a must-listen for anyone seeking to improve their goal-setting skills and increase their chances of successfully achieving their goals. Ayelet's research-backed insights will inspire you to approach goal setting in a more thoughtful and effective way. So, if you're looking to enhance your motivation and achieve your goals, tune in to this episode. In this episode: Explore the science behind goal setting and motivation to uncover strategies for increased success. Overcome obstacles and anticipate temptations in order to stay focused on achieving your goals. Discover the importance of intrinsic motivation and how it can drive you towards sustainable success. Learn the power of reframing goals and shifting your focus to the process, rather than just the end result. Gain insights into planning for long-term goals and developing a more thoughtful approach to achieving them. Show Notes: 00:00:00 - Introduction to the Episode Melina introduces the purpose of refreshing this episode and mentions the upcoming conversation with Vishal George, who references Ayelet's work. 00:02:04 - Setting Goals and Motivation Listeners are encouraged to think about their goals, especially related to money and financial stability. Melina teases the upcoming conversation with Ayelet Fishbach and encourages listeners to keep their goals in mind during the discussion. 00:02:53 - Interview with Ayelet Fishbach Ayelet Fishbach discusses her background in motivation science and goal setting. She explains how she became interested in studying motivation and self-control and discusses her early research on anticipating temptation. The importance of planning and thinking about obstacles is highlighted. 00:09:19 - Overcoming Fantasies and Intuition Ayelet emphasizes the importance of thinking beyond fantasies and focusing on potential obstacles. She discusses how fantasies are less effective than considering the challenges that may arise. The importance of questioning intuition and challenging common beliefs is also mentioned. 00:11:18 - Intuition and Counterintuitive Findings Ayelet discusses the importance of questioning intuition and presents examples of counterintuitive findings. She highlights the need to challenge common beliefs and assumptions, such as opposites attract or consistent reinforcement for behavior. 00:16:50 - The Power of Goals, The conversation begins by discussing the power of setting goals and the inspiration they provide. The example of Mount Everest is used to highlight the allure and intrinsic motivation behind achieving a specific goal. 00:19:33 - Choosing the Right Goal, The discussion emphasizes the importance of choosing the right goal, as not all goals are in our best interest. The example of climbers on Mount Everest who persist despite dangerous conditions is used to illustrate the potential pitfalls of misguided goals. 00:22:20 - Increasing Goal Adherence, The conversation addresses the issue of people giving up on their New Year's resolutions. The key factor in goal adherence is intrinsically motivating resolutions that provide immediate pleasure or growth. The importance of enjoying the path towards the goal is emphasized. 00:24:35 - Setting Pleasurable Goals, The discussion highlights the significance of setting goals that are pleasurable to pursue. Examples include enjoying healthier foods, finding fun ways to exercise, and creating rewarding work tasks. Emphasis is placed on the need to find pleasure in the process rather than solely focusing on the end result. 00:29:10 - Mistakes in Goal Setting, The conversation explores the common mistake of setting resolutions based on an idealized version of oneself. The concept of hyperbolic time discounting is mentioned as a factor that hinders long-term commitment. The speaker advises setting goals based on one's present self, acknowledging personal limitations, and planning accordingly. 00:34:52 - The Problem with Avoidance Goals, Avoidance goals, such as not being a couch potato or not eating junk food, are less likely to be successful because they bring to mind the very thing we are trying to avoid. Approach goals, on the other hand, like catching Pokemon, are more exciting and motivating. 00:36:10 - Why Avoidance Goals Don't Work, Avoidance goals may seem urgent in the short term, but they are not effective for long-term success. Instead of focusing on what not to do, it is more productive to think about what we should do. For example, setting a goal to have healthy snacks instead of avoiding junk food. 00:37:07 - Reframing Avoidance Goals, Reframing avoidance goals involves shifting the focus from what we should not do to what we should do. For example, instead of setting a goal to stop eating junk food, we can set a goal to eat healthy snacks. This reframing makes the goal more positive and motivating. 00:39:24 - Changing Perceptions of Healthy Food, Many people have a negative perception of healthy food, associating it with being tasteless. However, this perception can be changed by framing healthy food in a more positive and tasty way. When healthy food is seen as delicious, people are more likely to choose and enjoy it. 00:51:22 - Reaching Goals and Making Little Changes, Melina discusses the importance of regularly taking action towards goals instead of only focusing on the long term. Little changes and choices made today can have a significant impact in the future, such as planning for retirement. Being thoughtful and proactive is key. 00:52:03 -  Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Ayelet: AYELET'S WEBSITE AYELET ON TWITTER AYELET ON LINKEDIN Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Get It Done, by Ayelet Fishbach How To Change, by Katy Milkman The Power of Us, by Dominic Packer and Jay Van Bavel Good Habits, Bad Habits, by Wendy Wood Mixed Signals, by Uri Gneezy Top Recommended Next Episode: Have Your Best Year Ever, with Cassie Holmes and Ayelet Fishbach (ep 249) Already Heard That One? Try These:  Temptation Bundling (ep 250) Priming (ep 252) D.O.S.E. Brain Chemicals (ep 123) How To Change, with Katy Milkman (ep 151) The Power of Us with Dominic Packer (ep 304) Framing (ep 296) How to Set, Achieve & Exceed Brainy Goals (ep 70) Good Habits, Bad Habits, with Wendy Wood (ep 127) Expect Error: The “E” in NUDGES (ep 39) Give Feedback: The “G” in NUDGES (ep 40) Resolutions and Keeping Commitments (ep 29) Time Discounting (ep 328) The Overwhelmed Brain and Its Impact on Decision Making (ep 32) How to Get (and Stay) Motivated (ep 67) Secrets of Motivation and Incentives, with Tim Houlihan (ep 109) Motivation and Incentives at Work, with Kurt Nelson (ep 187) Happier Hour, with Cassie Holmes (ep 257) Changing Health with the EATS Model (ep 217) 5 Years. 299 episodes. Here Are Your Favorites. (ep 299) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Texas A&M Self-Control Research Could Help You Stick With Your New Year's Resolutions University of Chicago, Chicago Booth School of Business Faculty Directory: Ayelet Fishbach

Los hábitos no son magia ni fantasía. Son simplemente procesos neuronales automáticos que nacen de la repetición, nuestro ambiente y las recompensas que nos otorgan. Existe mucha evidencia que apunta que con algunas acciones de nuestra parte, podemos moldearlos a nuestro beneficio. Aprende estos 5 secretos para adoptar hábitos saludables. Para seguir aprendiendo y estar al pendiente de mis programas, conferencias y mas eventos, suscríbete a mi boletín en: www.drmauriciogonzalez.com No olvides suscribirte a este podcast. La mayor inspiración para la creación de este episodio fue obtenida de los siguientes libros: Good habits, bad habits. Wendy Wood, PhD. https://amzn.to/3RCwDVN The power of habit, Charles Duhigg https://amzn.to/46iWXZo También discuto este tema en mi libro Doctor en casa. Lo encuentran en todas las librerías en México, y en Amazon USA.

A new Journal of Marketing study synthesizes over 50 studies conducted over four decades to quantify how much and when prompting mental simulations heightens purchase. Results show that more immersive visual simulation inductions (e.g., via 3D videos) heighten purchase and consumption more than static visuals or verbal inductions. However, when inundated with the same messages over and over, simulation reduces purchases. Read an in-depth recap of this research here: https://www.ama.org/2023/08/15/marketers-want-consumers-to-imagine-using-a-product-but-how-well-does-this-actually-work/ Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231181071 Reference: Gizem Ceylan, Kristin Diehl, and Wendy Wood, “From Mentally Doing to Actually Doing: A Meta-Analysis of Induced Positive Consumption Simulations,” Journal of Marketing. Narrator: Elizabeth Ann Sismour Acknowledgments: Sushma Kambagowni Topics: mental simulation, consumer behavior, advertising, sales, consumer experience, meta-analysis The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM

In this episode of The Brainy Business podcast, host Melina Palmer interviews Marcey Rader, author of the book Work Well, Play More. They delve into the importance of habits in achieving efficiency and work-life balance. Marcey shares her personal journey of making small, manageable changes in her life and emphasizes the need to focus on the behaviors underlying productivity. She highlights the value of breaking down goals into smaller tasks and tracking progress to stay motivated. The conversation also covers strategies for setting boundaries, prioritizing tasks, and incorporating movement into daily routines. Whether you're a busy professional looking to enhance your productivity or seeking a better work-life balance, this episode offers actionable advice and inspiration. Don't miss the opportunity to learn from Marcey's expertise and improve your efficiency and overall well-being. In this episode: Uncover the critical crossroads of health, productivity, and behavioral economics, providing an enriched understanding of personal and professional efficiency. Appreciate the transformational power of habits in attaining a meaningful work-life balance, preparing you for a balanced and fruitful lifestyle. Realize the necessity of establishing boundaries and prioritizing tasks, seeding the prevention of potential fatigue and burnout. Delve into the profound significance of immersing oneself in work and taking necessary breaks, instilling a refreshed sense of focus and vigor. Relate to Marcey Rader's personal journey, promoting an invaluable dimension of empathy and connection to her work. Show Notes: 00:00:00 - Introduction, Melina Palmer introduces Marcey Rader, an author and health, productivity, and digital wellness expert. They discuss the importance of health in powering productivity and how habits and behavior change play a significant role in achieving work-life balance. 00:05:16 - Background and Journey, Marcey shares her journey from working in clinical research to becoming a productivity coach and speaker. She talks about how her own struggles with burnout and health issues inspired her to help others find a healthier and more efficient approach to work and life. 00:10:41 - Minimalism and Productivity, Marcey discusses how reading the book The Power of Less by Leo Babauta sparked her interest in minimalism and productivity. She shares how adopting minimalist principles and simplifying her life helped her improve her focus, efficiency, and work-life balance. 00:13:25 - Personal Experience and Empathy, Melina and Marcey emphasize the importance of personal experience and empathy when helping others make behavior changes. They discuss the value of relatability and understanding in guiding individuals towards healthier habits and a more productive lifestyle. 00:14:51 - Overcoming Overwhelm, Melina and Marcey address the feeling of overwhelm that many people experience when trying to make multiple behavior changes at once. They emphasize the importance of breaking changes down into smaller, manageable steps and starting with one area at a time for sustainable progress. 00:16:40 - Making Small Changes for Personal Growth, Marcey Rader shares her method of making personal and behavioral changes by breaking them down into smaller, manageable tasks. She shares her experience of creating a list of 100 things she wanted to change about herself and how she tracked her progress by checking off each task every day. (And, yes, acknowledges this approach may not be for everyone.) 00:19:20 - The Importance of Small Wins, Marcey emphasizes the importance of celebrating small wins and finding quick wins to build momentum. She shares her personal journey of gradually increasing her vegetable intake and how she started with just one serving a day and gradually worked her way up to five or six servings. 00:23:17 - Work Well, Play More Book Overview, Marcey discusses her book, Work Well, Play More, which covers topics of productivity, clutter, and health. The book is divided into twelve months, and each month focuses on a different area with novice, pro, and master levels. It can be used as a guide for making changes at your own pace and choosing your own adventure. 00:28:03 - Tackling Decluttering in Different Areas, Marcey explains how her book caters to different levels of expertise in each area. She shares examples of decluttering tips, such as cleaning up contacts in your phone, and how she personally used the process of decluttering contacts to reconnect with people during the COVID-19 pandemic. 00:30:10 - Top Tips from the Book, Marcey shares a top tip from each section of the book: productivity, health, and clutter. 00:34:59 - Being Flexible with Dietary Restrictions, Marcey shares her experience of being gluten-free for digestive reasons but not wanting to restrict her diet too much. She emphasizes the importance of looking for flexibility and balance in everything, including one's dietary choices. 00:35:36 - Breaking Habits and the Two-Minute Rule, Melina and Marcey discuss the challenge of breaking habits. Marcey shares about OHIO and Melina introduces the concept of the two-minute rule. They explain how tackling small tasks immediately can lead to a significant impact on productivity and organization. 00:37:15 - Organizing Information for the Book, Marcey shares her process of organizing the information for her book by using sticky notes and categorizing them by topic. She explains how this method helped her create a cohesive journey for her readers. 00:42:02 - Working with Companies, Marcey explains her approach when working with companies, which includes assessing their email behaviors, communication, time management, and meeting effectiveness. She also shares an example of implementing "design days" to promote deep focus and productivity within a company. 00:46:58 - Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Work Well, Play More, by Marcey Rader Subtract, by Leidy Klotz The Power of Less, by Leo Babauta Essentialism, by Greg McKeown Good Habits, Bad Habits, by Wendy Wood Connect with Marcey:  Follow Marcey on LinkedIn Follow RaderCo on YouTube RaderCo website Top Recommended Next Episode: Habits (ep 256) Already Heard That One? Try These:  Loss Aversion (ep 316) Good Habits, Bad Habits with Wendy Wood (ep 127) Framing (ep 296) Magic Words, with Jonah Berger (ep 301) Reciprocity (ep 238) The Overwhelmed Brain and Its Impact on Decision Making (ep 32) Priming (ep 252) Solving Modern Problems with a Stone-Age Brain (ep 237) Subtract, with Leidy Klotz (ep 322) Anchoring & Adjustment (ep 11) Bikeshedding (ep 99) How To Change, with Katy Milkman (ep 151) How To Set, Achieve and Exceed Brainy Goals (ep 70) Indistractible, with Nir Eyal (ep 290) Bikeshedding (ep 99) Planning Fallacy (ep 114) Get Ready for Act Two, with Kate Gigax (ep 321) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Marcey's Powered Path Playbook Health Powered Productivity podcast

What if you were to learn the key to eliminating bad habits or implementing good habits wasn't willpower or determination? What if there were relatively simple steps any of us could take – or help our clients take – that would put positive habits on autopilot and eliminate those which drag us down?Welcome to the Catalyst 360 podcast. That's precisely the focus of today's discussion w/ Dr. Wendy Wood. Dr. Wood is a professor of psychology and business at the University of Southern California and the author of one of my favorite books on habits -  Good Habits, Bad Habits: The Science of Making Positive Changes that Stick. Clearly effective behavior change is at the very heart of health & wellness, so it was a pleasure to not only have Dr. Wood join us here on the podcast but also to be one of our keynote speakers at a prior Rocky Mountain Coaching Retreat & Symposium.Catalyst 5 weekly tips here Info re earning your health & wellness coaching certification, annual Rocky Mountain Coaching Retreat & Symposium & more via https://www.catalystcoachinginstitute.com/ Best-in-class coaching for Employers, EAPs & wellness providers https://catalystcoaching360.com/ YouTube Coaching Channel https://www.youtube.com/c/CoachingChannel Contact us: Results@CatalystCoaching360.comTwitter: @Catalyst2ThriveWebsite: CatalystCoaching360.com

This podcast will give you the tools and techniques to foster a learning culture in your organization. Whether you work at a junior level or are an executive, Sarah's guidelines can equip you to utilize leadership, AI, context and habit formation to incorporate learning into your routine. Learning is like exercise. Once you develop a healthy habit, you need to keep going! But how do you foster a learning culture in your organization? In this interview, Sarah joins Kurt Nelson and Tim Houlihan to talk about her book "Learning Habits Drive a Learning Culture to Improve Employee and Business Performance". Sarah discusses how organizations can establish a learning culture by focusing on learning habits.  Based around the famous habit cycle of cue, routine and reward, Sarah adds in the important 4th element of context. Leaning on the excellent work of Wendy Wood, Sarah emphasizes the importance of creating an environment in which your desired habits are supported as a much more effective tool than relying on willpower alone. Learning in an organization is driven by leadership. By modeling learning behaviors and setting the expectations for a learning culture, leaders can elevate the productivity of their team. She discusses how team meetings, one-on-one conversations and social media can all be leveraged to encourage learning habits. But one thing particularly stands out about Sarah's work is that she incorporates concepts from behavioral science like social proof, cues and rewards that can help make learning automatic and habitual.  If you want to keep learning from people like Sarah Nicholl on Behavioral Grooves Podcast, please support our work by contributing on Patreon. Thank you to all our listeners who already do.   Topics  (2:48) Welcome and speed round questions. (6:16) Learning habits that contribute most to healthy organizations. (9:03) Using learning to change behavior. (11:19) How to incorporate learning into the team meeting. (13:24) Context matters! (15:16) How do you create a learning culture? (19:01) What is the LEARN model? (22:42) The impact of generative AI on learning. (27:42) The value of social proof for learning. (31:07) How behavioral science plays a part in learning. (33:24) What Sarah learnt herself from writing the book. (34:21) What music would Sarah take to a desert island? (36:16) Grooving Session on learning.   © 2023 Behavioral Grooves Links  Sarah Nicholl's book, "Learning Habits: Drive a Learning Culture to Improve Employee and Business Performance": https://amzn.to/3E8oyQX Meryl Streep: https://en.wikipedia.org/wiki/Meryl_Streep The Laundromat: https://en.wikipedia.org/wiki/The_Laundromat_(2019_film) BJ Fogg, "Tiny Habits: The Small Changes That Change Everything": https://amzn.to/3D4hiFi  Wendy Wood, "Good Habits, Bad Habits: The Science of Making Positive Changes That Stick": https://amzn.to/3NHv31p   Episode 31, Leaving the Matrix: Annie Duke and Insights into how you can improve your thinking!: https://behavioralgrooves.com/episode/leaving-the-matrix-annie-duke-and-insights-into-how-you-can-improve-your-thinking/  MINDSPACE Framework: https://thedecisionlab.com/reference-guide/neuroscience/mindspace-framework#:~:text=MINDSPACE%3A%20A%20mnemonic%20for%20the,affect%2C%20commitments%2C%20and%20ego.  Episode 41, From MINDSPACE to EAST with Michael Hallsworth: https://behavioralgrooves.com/episode/michael-hallsworth-from-mindspace-to-east/ Daniel Kahneman “Thinking Fast and Slow”: https://amzn.to/3NDph0V  James Clear, "Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones": https://amzn.to/3O2HAhd  Behavioral Grooves Patreon: https://www.patreon.com/behavioralgrooves    Musical Links  Shania Twain “That Don't Impress Me Much”: https://www.youtube.com/watch?v=mqFLXayD6e8  James Taylor “You've Got A Friend”: https://www.youtube.com/watch?v=9jgh6h6eYLk 

Psychology PhDs have skills broadly relevant for teaching, industry, and government. They are integral to producing basic research and evidence-based solutions for policy and industry. Only about half of psychology PhDs are hired in academia, but psychology graduate training in the United States has largely retained the classic graduate training model of a direct path to an academic job. It's time to change that, says APS President Wendy Wood. 

Do you want people to be more likely to follow whatever rules, policies, or procedures you create? It's time to make them more human. Understanding and empathizing with the perspectives of others plays a crucial role in effective rule adherence. Comprehending the dynamics of rules can lead to beneficial outcomes in various aspects of life, from lessening conflicts to fostering compliance within organizational settings. Those who understand and communicate the reasons behind their rules are more likely to gain cooperation from those affected. It also helps reduce misunderstanding and resistance, promoting a smoother and more efficient implementation of rules or policies. Guest Christian Hunt, during his conversation with Melina Palmer, explained his thoughts on this matter, drawing on his experience as the founder of Human Risk, host of the Human Risk podcast and author of Humanizing Rules. Hunt believes that, to instill rule adherence, it is important to understand the perspectives of individuals subjected to those rules. He also iterated the need for effective communication, emphasizing that rules are more likely to be accepted and adhered to when individuals understand the rationale behind them. Christian introduces his HUMANS framework during the conversation, and shares interesting, real-world examples from transportation, Netflix, and more. In this episode: Understand the relevance of emotional intelligence and empathy in compliance with rules. Acquire knowledge about the role of clear communication in improving rule compliance. Analyze the issues linked with changing speed limits and the crucial role of enlightenment. Appreciate the need to present regulatory efforts as advantageous and pertinent to the workforce. Learn Christian's HUMANS framework and how to start using it in your business. Show Notes: 00:00:00 - Introduction, Melina Palmer introduces Christian Hunt, the founder of Human Risk, a company that specializes in using behavioral science to manage the risks of human decision-making. Christian shares his background in financial services and regulation, which led him to focus on the human side of compliance and ethics. 00:02:20 - Unique Perspective from Regulation to Compliance, Christian discusses his unique experience of transitioning from a regulator to a compliance professional, allowing him to see both sides of the problem when he had to enforce his own rules (and realized they didn't align properly). He emphasizes the importance of understanding the reasons behind rules and regulations in order to effectively manage them. 00:05:57 - Applying Behavioral Science to Ethics and Compliance, Christian explains how his experience in risk and compliance led him to realize the relevance of behavioral science in influencing human decision-making. He shares his mission to help organizations use behavioral science to get the best out of their people while mitigating risks. 00:08:03 - Navigating "Weird" Rules, Christian provides advice for individuals who find themselves dealing with rules that seem strange or unnecessary. He suggests understanding the reasons behind the rules and considering whether they serve a genuine purpose. Having a dialogue and presenting alternative perspectives can be helpful in managing such rules. 00:11:41 - Balancing Compliance with Dialogue, Christian acknowledges that in tightly regulated industries, dialogue may not always be possible. However, for those who can engage in discussions, he emphasizes the importance of approaching the conversation with empathy and understanding of the other party's perspective. 00:12:37 - Understanding the Fundamental Attribution Error, Christian Hunt discusses the difficulty of putting oneself in someone else's shoes and the tendency to blame others instead of seeking to understand their rationale. He emphasizes the importance of pausing and considering where others may be coming from in order to find better solutions. 00:13:30 - The Importance of Questioning What is Normal, Christian highlights the concept of "normal" and how rules and expectations are often based on extreme, non-common examples. He shares a story about his train journey and the importance of understanding the rationale behind rules. He initially dismissed the need for bag labels, but a staff member explained that they were necessary in case of train evacuation. This experience taught him the importance of not making presumptions and considering the reasoning behind rules. 00:18:25 - Learning from Mistakes and the Dunning-Kruger Effect, Christian discusses the Dunning-Kruger effect and admits to falling victim to it himself. He shares a story about a rule regarding variable speed limits on roads, where drivers often question the need to slow down. He emphasizes the importance of recognizing that rules are often in place for valid reasons, even if they may not be immediately apparent. 00:24:53 - The Frustration with Rules, Christian discusses how rules can be frustrating when they are imposed due to the actions of others. He highlights the need for clear communication and understanding between authorities and the people being controlled. 00:25:49 - Societal Reasons for Rules, Christian acknowledges that some rules are put in place for the greater good, such as slowing down traffic for the safety of elderly drivers. He emphasizes the importance of considering the rationale behind rules and whether they apply to specific subsets of the population. 00:26:39 - The Challenge of Communicating Rules, Christian recognizes the challenge that authorities face in communicating the reasons behind certain rules. He believes that authorities should be more transparent and ethical in their communication, especially in democratic societies. 00:28:00 - The Employment Contract Fallacy, Christian discusses the fallacy of relying solely on the employment contract as a reason for imposing rules. He argues that just because authorities have the power to enforce rules doesn't mean they should, and they should consider the perspective of those being controlled. 00:31:02 - Differentiating Between Rules, Christian explains the importance of distinguishing between rules that are irrecoverable (serious violations) and rules that are recoverable (less serious violations). He uses Netflix's approach of focusing efforts on irrecoverable actions as an example of effective rule implementation. 00:37:23 - Understanding Requirements and Imposing Tasks, The importance of understanding requirements and tasks from both the perspective of the person giving the task and the person receiving it. It is crucial to ensure that the person giving the task understands what they are asking for and the potential challenges involved. Imposing tasks without understanding can lead to frustration and inefficiency. 00:38:09 - Recognizing Risk and Impact on Employees, It is essential to recognize the potential risks and impact of imposing tasks on employees. If a task is likely to be unhelpful and difficult for the employee to understand, it poses a higher risk. Employers should consider whether the benefits outweigh the potential negative impact on employee relationships and trust. 00:39:30 - Using Behavioral Science as a Design Tool, Behavioral science can be used as a design or diagnostic tool to improve task implementation. If reality cannot be changed, the perception of a task can be altered through framing or breaking it down into smaller, more manageable tasks. Understanding the impact and finding ways to make tasks more user-friendly is crucial. 00:40:43 - The Pitfalls of Compliance Training, Compliance training exercises often fall short in effectively teaching and assessing employee understanding. Testing employees on obscure information that is unlikely to be relevant to their job can lead to frustration and a sense of wasted time. Employers should reconsider the purpose and effectiveness of compliance training exercises. 00:49:38 - Introduction to Incentives, Companies often use incentives, such as prize drawings, to encourage customers to fill out surveys. The same principle applies to employees in the workplace. Incentives can increase compliance and the quality of work. 00:50:22 - Importance of Incentives, Incentives are crucial for tasks that require a high standard of work. If people don't see the value in doing something, they are less likely to do it. Consider what's in it for them as an individual and find ways to make tasks feel worth doing. 00:51:11 - Feasibility of Compliance, Consider whether it is feasible for individuals to comply with a rule or task. If something is too difficult or requires significant effort, compliance is less likely. Make tasks easier to increase compliance. 00:52:02 - Acceptability of Rules, Just because a rule can be imposed doesn't mean it will be accepted. Consider whether employees find a rule acceptable based on their specific circumstances and employment. Overreach can lead to resistance. 00:53:44 - Social Proof and Normalcy, The perception of what is normal and acceptable plays a role in compliance. Consider social proof and whether other people in similar circumstances are being asked to do the same thing. Make rules salient and relevant to increase compliance. 00:56:04 - Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Humanizing Rules, by Christian Hunt Both/And Thinking, by Wendy Smith and Marianne Lewis Friction, by Roger Dooley Mixed Signals, by Uri Gneezy What Your Employees Need and Can't Tell You, by Melina Palmer Connect with Christian:  Christian on Twitter Follow Christian on LinkedIn Human Risk Podcast Top Recommended Next Episode: What Problem Are You Solving? (ep 126) Already Heard That One? Try These:  Dunning-Kruger Effect (ep 266) Adam Hansen and the Curse of Knowledge (ep 176) Inequity Aversion (ep 224) Behavioral Science in the Wild, with Dilip Soman (ep 241) Framing (ep 296) Confirmation Bias (ep 260) Design for Decision, with Sam Evans (ep 291) Influence, with Robert Cialdini (ep 157) Mixed Signals, with Uri Gneezy (ep 273) Good Habits, Bad Habits with Wendy Wood (ep 127) Overwhelm and Decision Making (ep 32) Reciprocity (ep 238) Social Proof (ep 87) Friction, with Roger Dooley (ep 274) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Melina as a guest on the Human Risk podcast 

On June 5th, 2021, 70 year old Robert Spohr and his wife Wendy Wood returned to their home in West Lake Tahoe. They were met by a home invader who murdered Robert and left Wendy for dead. Although evidence is scant, the family believes that bringing light to this unsolved murder might be the key to helping law enforcement catch the person or persons responsible for the murder that has shattered all of their lives.If you have any information that can help authorities, call 530-889-7853or email the Placer County Sheriff's Office jcmartin@placer.ca.gov

Are you ready for a life-changing journey? Join me as I share seven incredible lessons learned from the extraordinary guests who have graced the Catalyst 360 podcast over the past five years. From reframing our financial goals with Morgan Housel, to unlocking the power of a diverse gut microbiome with Dr. Christopher Lowry, these insights have made a lasting impact on my life and could do the same for you.In this special episode, we'll also explore the value of everyday creatine, as shared by registered dietitian Wendi Irlbeck, and the secret to forming new habits, as taught by best-selling authors Dr. Wendy Wood and Dr. BJ Fogg. And let's not forget the importance of kindness, a thread that connects each of our wonderful guests. With inspiring words from Tim McGraw's song "Humble and Kind," let these lessons be your catalyst for a more fulfilled, grounded life. You won't want to miss this episode jam-packed with wisdom and practical strategies to elevate your daily existence!Dr. Jade Wu avail here and Dr. Adriaan Louw hereCatalyst 5 weekly tips here Info re earning your health & wellness coaching certification, annual Rocky Mountain Coaching Retreat & Symposium & more via https://www.catalystcoachinginstitute.com/ Best-in-class coaching for Employers, EAPs & wellness providers https://catalystcoaching360.com/ YouTube Coaching Channel https://www.youtube.com/c/CoachingChannel Contact us: Results@CatalystCoaching360.comTwitter: @Catalyst2ThriveWebsite: CatalystCoaching360.com

Between setting your goals and reaching your goals, there is a void that we assume willpower can fill. But to achieve success, it takes more than willpower alone. Thankfully there are some well researched tools that we can set in place to help us flourish. Hosts of Behavioral Grooves Kurt Nelson and Tim Houlihan sit down for a succinct Groove Track episode summarizing the myths about willpower, what other factors are at play when striving for our goals, and the tools we can use to help us succeed.    Key takeaways: Willpower is not enough on its own. Your environment - both your physical and social contexts - influence your behavior. Routines can help you achieve your goals. And routines work best when they: Fit into our lifestyle. Focus on the steps to the goal. Fuel consistency. Provide intrinsic or extrinsic reward. And tools are useful to: Help remind and motivate.  Assist with planning and strategizing. Track and measure our progress.   © 2023 Behavioral Grooves   Links Mazuch & Rona (2005), “Creating healing environments: humanistic architecture and therapeutic design”: https://www.proquest.com/scholarly-journals/creating-healing-environments-humanistic/docview/212385610/se-2  McMains & Kastner (2011), “Interactions of top-down and bottom-up mechanisms in human visual cortex”: https://pubmed.ncbi.nlm.nih.gov/21228167/  Wendy Wood, “Good Habits, Bad Habits: The Science of Making Positive Changes That Stick”: https://amzn.to/3LTMlYl  Katy Milkman, “How to Change: The Science of Getting from Where You Are to Where You Want to Be”: https://amzn.to/3pzBb3t  The Brain/Shift Journal - Scientifically Proven Guided Journal for Goal Setting and Achieving: A 13-Week Undated Planner, Organizer, and Notebook for Personal Productivity: https://amzn.to/42rjilP 

In today's conversation, I am joined by Dr. Dan Willingham, a memory expert with a Ph.D. in Cognitive Psychology from Harvard. Dan's new book Outsmart Your Brain (which we discuss today) will change your life. While the book is catered to K-16 learners (for example, it includes chapters on “how to take notes,” “how to listen to a lecture,” “how to read hard books,” and “how to take tests”) trust me when I say this book is for you and everyone you know. It is fascinating and will help you with any presentation you may give or meeting you will be in moving forward. Trust me, you're gonna love this. A little more about Dan: His work has appeared in the Washington Post, The New York Times, and many other publications, and he is the author of several books – his writing has appeared in 18 languages! In 2017 he was appointed by President Obama to serve as a Member of the National Board for Education Sciences. Whether you want to be a better learner yourself or if you have kids (including college students) in your life whom you want to help be successful, this episode and book are for you. I can't wait to dive into this one because there is so much great stuff. Show Notes: [00:43] In today's conversation, I am joined by Dr. Dan Willingham. Dan earned his Ph.D. in Cognitive Psychology from Harvard University in 1990. [03:03] Dan shares about himself, his background, and the work he does.  He was trained as a cognitive psychologist.   [04:04] He shares his transition from basic researcher to applied researcher.  [07:02] Often, we assume people know that thing that we know so we miss key things when presenting. That means they don't get value from your talk.  [08:41] There are things we know we should do that we find difficult to implement. Sometimes we really don't know what is optimal to do. We tend to do things in the moment that we feel are working and are not that difficult. (But often, the harder/counterintuitive thing will make a much bigger impact.) [11:16] Does cramming work? Dan says, “kind of.” It depends on what your goals are. If you do not care about remembering something in the long term then crowding it all in right before you need to perform is actually fine.  [12:50] The only way to ensure that you remember things in the long term is if your learning happens over time rather than all crammed together.  [15:42] If you are trying to master a new skill or a new topic and you feel like you need to wait to start until you have more than small bits of time, don't wait! The data shows this is actually optimal for learning and retention.  [18:2326] Creating that consistent study or work habit by time and not by task is very important.  [21:04] We all procrastinate. It is a natural tendency.  [22:37] The key thing is you have to give yourself permission to stop if you want to.  [24:26] The night of sleep is important in consolidating the memories that were formed during the day. If you don't get much sleep or you get low-quality sleep you are tampering with the learning that you put so much time into the previous day.  [25:40] Your intention or your desire to learn contributes nothing to whether or not you will learn something. There are lots of things we want to remember but don't.  [27:26] Memory loves meaning. That is the main way we remember.  [29:05] You draw memory out the same way that it went in.  [30:53] Memories are going to be queued by thoughts or by things in the environment later. The way you are going to be able to draw memories out most successfully is when the queue is a good match for the way you thought about the memory at the time you were trying to remember it.  [32:51] When you are storing something away, think to yourself, “How am I likely later to try and remember this?” and make that part of the way it becomes retrievable.  [35:48] How do you organize 94 tips in one book? He chose to sort them by task. It is organized by things you would do that entail learning (how to read hard books, how to take notes, etc).  [38:45] When there is a hierarchical organization in speeches you are expected to make connections among the different things that you are hearing. Because it is not a narrative it is difficult to make those connections.  [41:45] You want to reframe to highlight what you enjoy instead of what is making you procrastinate. Looking at it in this way helps you overcome that.  [44:43] Allocate time to different tasks to help you get to the tasks that you tend to procrastinate on. Do the hard task first.  [46:40] It is not that what you are doing now is ineffective. It is that it can be slightly tweaked to be significantly more effective.  [48:31] What's the simplest tip in the book? Some data shows that chewing gum helps you to focus for 20 minutes. Give it a try if you like gum! [50:328] Melina's closing thoughts [51:39] In understanding how your own brain is wired to learn as well as others, and then how to "outsmart it" every step of the way is pure gold. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Outsmart Your Brain, by Dan Willingham Good Habits, Bad Habits, by Wendy Wood Tiny Habits, by BJ Fogg You Are Not So Smart, by David McRaney A More Beautiful Question, by Warren Berger Connect with Dan:  Dan's Website Dan on Twitter Top Recommended Next Episode: An Overview of Memory Bias (ep 280) Already Heard That One? Try These:  How To Change, an interview Dr. Katy Milkman (ep 151) Overview of Personal Biases (ep 45) Dunning-Kruger Effect (ep 266) Habits (ep 21) Stressed and Overcommitted? Tips to Tackle Planning Fallacy, a behavioral economics foundations episode (ep 114) Framing (ep 16) Temptation Bundling (ep 136) Herding (ep 19) Time Discounting (ep 51) Good Habits, Bad Habits: An Interview with Wendy Wood (ep 127) Bikeshedding: Why The Simplest Tasks Can Keep You Stuck (A Behavioral Economics Foundations Episode) (ep 99) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

A continuación te muestro 3 Máximas del Programa Conocimiento Experto, en esta ocasión con enfoque Cambiar Malos Habitos Toxicos por Buenos, aprende el poder de los mini habitos con libros como Habitos Atomicos, y de autores como James Clear o Wendy Wood. Forma Parte de Revolución 180: https://impactoexperto.com/diariorev180 Hazte de mi libro: https://amzn.to/3gCY1mO Mis programas: * Revolución 180: https://impactoexperto.com/diariorev180 * Libro Mentalidad con Proposito: https://amzn.to/2KmHMXa * Podcast Conocimiento Experto: https://open.spotify.com/show/65J8RTsruRXBxeQElVmU0b?si=9f444953f34246ab Mis redes: * Sígueme En Instagram en: https://www.instagram.com/salvadormingo/ * Sígueme en Facebook en: https://www.facebook.com/salvadormingooficial * Sígueme en Youtube: https://www.youtube.com/SalvadorMingoConocimientoExperto * Sígueme en Twitter en: https://twitter.com/s_mingo Enfoque El Poder de los Habitos Se firme Salvador Mingo #HabitosAtomicos #ElPoderdelosHabitos #ConocimientoExperto

A continuación te muestro 3 Máximas del Programa Conocimiento Experto, en esta ocasión con enfoque Cambiar Malos Habitos Toxicos por Buenos, aprende el poder de los mini habitos con libros como Habitos Atomicos, y de autores como James Clear o Wendy Wood. Forma Parte de Revolución 180: https://impactoexperto.com/diariorev180 Hazte de mi libro: https://amzn.to/3gCY1mO Mis programas: * Revolución 180: https://impactoexperto.com/diariorev180 * Libro Mentalidad con Proposito: https://amzn.to/2KmHMXa * Podcast Conocimiento Experto: https://open.spotify.com/show/65J8RTsruRXBxeQElVmU0b?si=9f444953f34246ab Mis redes: * Sígueme En Instagram en: https://www.instagram.com/salvadormingo/ * Sígueme en Facebook en: https://www.facebook.com/salvadormingooficial * Sígueme en Youtube: https://www.youtube.com/SalvadorMingoConocimientoExperto * Sígueme en Twitter en: https://twitter.com/s_mingo Enfoque El Poder de los Habitos Se firme Salvador Mingo #HabitosAtomicos #ElPoderdelosHabitos #ConocimientoExperto

Habits are foundational to everything we do. When we think about habits we tend to think about the “bad” ones, things we want to change but there is so much more to it. Our brains run on habits, and without them, we couldn't function. Many episodes of this podcast that have been dedicated to habits and related topics throughout the years, and this is the first one, which originally aired in the fall of 2019.  Since then, I've interviewed habits expert Wendy Wood and discussed habits with Richard Chataway (links to their episodes in these notes). I included habits heavily in my books and the reason I chose to refresh this episode right now is because of this upcoming Friday's guest.  Cassie Holmes, the author of Happier Hour is my guest on Friday, and I thought that some reflection on habits is the best way to set you up to get the most out of that conversation. When you look at your day, what makes you happy? What is serving you and what isn't? What has become a habit and what you should be more thoughtful about? This episode will help you in that process to understand further what a habit is, how they work, and what to keep in mind as you look to reinforce some and change others.  The main thing to remember is that we need habits. They aren't inherently bad. Most of them are good. Understanding them and leveraging them is where the opportunity lies. Show Notes: [00:37] Today's episode is all about habits. Habits are foundational to everything we do.  [02:45] You have a lot more good habits than bad ones. You just aren't consciously aware of the vast majority of them.  [04:27] Sorting by color is a form of habitual purchasing. Even with infrequent purchases, the place you go and look is based on habits.  [06:25] The human brain essentially works on many many associations.   [09:03] Up to 95% of all buying decisions are habitual.  [11:09] Unfortunately the idea that it takes us 21-30 days to create a habit is wrong.  [13:33] 21 days is not the magic number for making or breaking a habit.  [15:16] A 2009 study from the European Journal of Social Psychology found the average number of days it took to form a habit was 66 days. (But don't let that fool you…the range of data points matters!) [16:58] We approach habit changing all wrong.   [18:20] Habits are made up of four phases: cue, craving, response, and reward. [19:31] Habits form because your brain is trying to find predictable ways to get rewards. A cue is a signal to the brain that there is a reward around and that instantly leads to craving/desire/filter for that item.  [21:21] If you want to change a habit or start a new one, the cue and reward phases are driving the behavior.  [22:44] Cues have been found to fall into one of five categories: location, time, emotional state, other people, and an immediately preceding action.  [24:27] You aren't craving the thing, but rather the reward it provides.  [27:05] When we know the cue and the reward our brain wants we can work to change the habit.  [29:31] One other crazy brain trick is word choice.  [31:27] Saying “I don't” is empowering. This was your choice. It affirms the choice you made and makes you feel determined and full of willpower. (This is very different from “I can't.”) [33:12] You should be confident that you made this choice so you can firmly say “No, I don't do that.” [35:04] We can check our notifications and emails every couple of hours or a couple of times a day (instead of every instant as we get continuous pings, dings and buzzes) and it will be fine. Once the cue is gone, we won't look at our phones as much and we can be more productive.   [38:07] Interrupting shoppers' habitual sequence can be a problem depending on your business positioning.   [39:05] As the brand leader you don't want to do too much to shake things up or rock the boat.  [41:59] The habits of your current and potential customers are important to consider when building out your strategies.  [42:28] Melina's closing thoughts [43:29] We are all surrounded by habits all day, they are a huge portion of the 35,000 decisions we all make each day. Understanding the rules of your habits is the first step in identifying which are working well for you and which you might want to let go of because they aren't serving you well. [44:58] You want to focus on the right stuff at the right time and not changes habits that you don't need to.  Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: What Your Customer Wants and Can't Tell You, by Melina Palmer What Your Employees Need and Can't Tell You, by Melina Palmer Good Habits Bad Habits, by Wendy Wood Atomic Habits, by James Clear The Power of Habit, by Charles Duhigg Top Recommended Next Episode: Good Habits, Bad Habits, with Dr. Wendy Wood (ep 127) Already Heard That One? Try These:  The Power of Habit (ep 22) Framing (ep 16) Priming (episode 18) Get Your D.O.S.E. of Brain Chemicals (ep 123) Decision Fatigue (ep 132) Defaults: The "D" in NUDGES (ep 38) Herding (ep 19)  Availability Bias (ep 15) Unlocking The Secrets Of The Brain (ep 1) Status Quo Bias (ep 142) Using Behavioral Science to Tackle Addiction, with Richard Chataway (ep 134) Using Behavioral Science in Healthcare, with Aline Holzwarth (ep 135) Sitting Down with Habit Weekly founder, Samuel Salzer (ep 90) How To Be Indistractable, with Nir Eyal (ep 78) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter  Three Purchase States How Long Does it Actually Take to Form a New Habit? (Backed by Science) Psycho-Cybernetics, A New Way to Get More Living Out of Life How Are Habits Formed: Modeling Habit Formation in the Real World How Long Does it Really Take to Break a Habit? The Amazing Power of ‘I Don't' vs. ‘I Can't' 5 Ways To Change A Habit Tiny Habits, by BJ Fogg

You've heard about pheromones, right? Supposedly they can make you more appealing. In fact, some perfumes and colognes claim to have pheromones in them that will give you more sex appeal. This episode looks at those claims and whether they can really improve your love life. https://www.rd.com/article/do-pheromone-perfumes-really-work/ Does dessert taste sweeter on a round plate than it does on a square plate? Can candles on the table improve the taste of a meal? It seems that a lot of things can influence our perceptions of the food we eat. Joining me to discuss how this works and the research behind it is Nell McShane Wulfhart. She is a journalist and author of the audiobook Off Menu: The Secret Science of Food and Dining (https://amzn.to/3n2rbsC). How do you form a positive new habit or break an old bad one? It is something we would all probably like to know how to do. And here to discuss it is Wendy Wood, Provost Professor of Psychology and Business at the University of Southern California and author of the book, Good Habits, Bad Habits: The Science of Making Positive Changes That Stick. (https://amzn.to/34USXAW). Listen as she explains some effective yet simple ways to change habits to really improve your life. It's easy to spend a lot of time wishing people were different and trying to get them to change. Is it a waste of time or can you help people change? Listen as I explain one renowned psychiatrist take on changing how other people act and behave. Source: Dr. Steven Reiss author of Who Am I? (https://amzn.to/2WZY2DP). PLEASE SUPPORT OUR SPONSORS! Did you know you could reduce the number of unwanted calls & emails with Online Privacy Protection from Discover? - And it's FREE! Just activate it in the Discover App. See terms & learn more at https://Discover.com/Online Learn more about your ad choices. Visit podcastchoices.com/adchoices

In today's conversation, I am joined by Dr. Mike Rucker, author of the brand new book, The Fun Habit, which just came out a couple of days ago on January 3, 2023. Mike is an organizational psychologist and charter member of the International Positive Psychology Association whose work has been published in the International Journal of Workplace Health Management and Nutrition Research. His ideas about fun and health have been featured in The Wall Street Journal, The Washington Post, Fast Company, The Telegraph, Psychology Today, Forbes, Vox, Thrive Global, Mindbodygreen, and more. He was named one of ten digital changemakers by the Healthcare Information and Management Systems Society, and currently serves as a senior leader at Active Wellness. And, not surprisingly, today's conversation is all about fun! We also talk about framing and word choice and how fun and change really do go together. It's a great chat that I can't wait to share with you. Show Notes: [00:41] In today's conversation, I am joined by Dr. Mike Rucker, author of the brand new book The Fun Habit.  [02:32] Mike shares about himself and his background. He is an organizational psychologist by trade but focuses more on behavioral science.  [02:44] His new book, The Fun Habit looks at living a life more joyfully through actively pursuing the activities you engage in rather than pursuing happiness.  [04:04] From 2009-2016 he optimized his life and tried to extrapolate as much happiness as he could.  [06:33] He found out that the more he tried to chase happiness the unhappier he was and he wanted to figure out why.  [09:08] We can have more longevity with certain tasks if we add a component that makes it pleasurable for us. We do mundane things – with a little creativity, we can reframe them.   [12:07] If we take control over how we spend our time and we bias it towards fun things, ultimately we are going to perceive the world in a more positive and optimistic light.  [14:41] If you don't take time off the table for yourself you are not showing up as the best version of yourself.  [16:42] When our lives are overly habituated and we are always doing the same stuff we store those memories as single units. [18:58] Most people live this habituated life and that becomes comfortable, but you forget that you can have a little bit of time for yourself. [20:42] Disruption is a great opportunity for change.   [21:42] The initial step is to sit down and brainstorm what you would like to do more for fun. This could include past hobbies, things you authentically feel connected to, and things you long to do. Par your list down to 8-15 things so it is actionable. [23:34] An important second step is to make sure it is not an exercise of adding things to your already busy life. Mike suggests doing a time audit.  [26:16] We need to swap out the “low-hanging fruit” activities for ones that light us up more.  [27:15] First create space in your schedule. Once you have that, use the list you made to integrate things that are more fun into your life.  [28:29] A lot of times the biggest impact is looking for a way to change an activity so it is better, or adding something on. [30:56] When you hear about fun interventions at work you need to make sure everyone can come in and have fun at the activity in a safe place. Leaders need to be setting an example.   [33:07] Fun in the workplace generally unites you around a common goal. Cohesion comes from wanting to accomplish something together.  [35:16] Because our brains work in micro-moments and microdecisions, we really need to be looking at the little things. (Change is more than just the big stuff that requires a project team.) [38:00] People who have a best friend at work are more loyal, happier, engaged, and better employees. Helping to incorporate fun and allowing people to connect is valuable.  [40:45] You can either empower the individual so that they can have more fun and more vitality when they come back to the office or you can create it from an empathic standpoint where you are creating opportunities for organic fun.  [41:37] Fun is not the same for everyone.   [42:56] If the outcome of whatever you are trying to do can still be the same but allow people to do it in a way that feels comfortable to them, you are going to have more fun every time.   [44:10] Melina's closing thoughts [44:54] We are a species that is meant to have fun. We should take the time and make the effort to bring fun back into our lives.  Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: The Fun Habit, Mike Rucker Get It Done, by Ayelet Fishbach Happier Hour, by Cassie Holmes How to Change, by Katy Milkman Indistractable, by Nir Eyal Connect with Mike:  Mike's Website Mike on LinkedIn Mike on Twitter Top Recommended Next Episode: Temptation Bundling (ep 250) Already Heard That One? Try These:  Get It Done: Surprising Lessons from the Science of Motivation with Ayelet Fishbach (ep 186) Using Motivation and Happiness Science to Make 2023 Your Best Year Ever (ep 249) Temptation Bundling (ep 250) How To Change, an interview Dr. Katy Milkman (ep 151) Framing (ep 16) Priming (episode 18) How to Set, Achieve & Exceed Brainy Goals (ep 248) Bikeshedding (ep 99) Habits (ep 21) Loss Aversion (ep 9) How to Become Indistractible, Interview With Author Nir Eyal (ep 78) Good Habits, Bad Habits, with Dr. Wendy Wood (ep 127) Vulnerability Loops (ep 229) Do You Subtract Enough? with Leidy Klotz (ep 162) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

Why is it that our resolve to lose weight, give up eating desserts, and start a new exercise regimen is bound to fail? Because we all have bought into to the conventional wisdom that follow-through with a new decision is simply a matter of conscious choice and decision and ultimately this belief ends up leading us astray. Even though it's a common human experience to want to overcome ill-desired habits and change our ways, simply chanting the mantra of the “Just Do it” or reading self-help books will not make it easy to get rid of our bad habits or make us better people.On this episode, Provost Professor of Psychology and Business at the University of Southern California and author of the book, Good Habits, Bad Habits, Wendy Wood, discusses how the psychological sciences of habit-making, habit-breaking, and habit-reshaping relies on the interplay of decisions and unconscious factors. She highlights that to make the changes we seek, we must first unlock our habitual mind. Since Executive Function skills pertain to forming goals and persisting through time to achieve them, the success of Executive Function training lies in discovering how to tolerate the drudgery of sticking to things over and over again.About Wendy WoodWendy Wood is Provost Professor of Psychology and Business at the University of Southern California and author of the book, Good Habits, Bad Habits. For the past 30 years, she has studied the nature of habits and why they are so difficult to break. Her award-winning research has appeared in over 100 scientific articles and is regularly featured in the New York Times, Washington Post, and NPR. She has consulted on habit formation and change with P&G's consumer products division, the CDC's diabetes prevention programs, the World Bank's initiative to increase hand-washing in developing nations, and the US Paper & Packaging Board's recycling program.Websites:https://dornsife.usc.edu/wendywoodhttp://goodhabitsbadhabits.org/ About Host, Sucheta KamathSucheta Kamath, is an award-winning speech-language pathologist, a TEDx speaker, a celebrated community leader, and the founder and CEO of ExQ®. As an EdTech entrepreneur, Sucheta has designed ExQ's personalized digital learning curriculum/tool that empowers middle and high school students to develop self-awareness and strategic thinking skills through the mastery of Executive Function and social-emotional competence.Support the show

A new year is a time when many of us start thinking about new goals, and new habits we want to cultivate. And yet, how many of us have had the time and the opportunity to dig into the research on habit formation? On this episode, Jeff and Tricia talk to Wendy Wood about her phenomenal book Good Habits, Bad Habits. This episode puts a spotlight on some of the research and insight included in that book. Wendy Wood, explains why we have some misguided ideas about how habits are cultivated. Our conversation is a timely reminder of the importance and significance our learning environments have for learners of all ages. We hope this conversation inspires you to spark better, more meaningful conversations about habits and the role they play in your learning organization. Ready to learn more about the guest on this week's episode? Wendy Wood is a UK-born psychologist who is the Provost Professor of Psychology and Business at University of Southern California, where she has been a faculty member since 2009. She previously served as vice dean of social sciences at the Dornsife College of the University of Southern California. Her primary research contributions are in habits and behavior change along with the psychology of gender. She is the author of the popular science book, Good Habits, Bad Habits, released in October 2019. This book was featured in the Next Big Idea Club and was reviewed in the New Yorker. Ready to learn more about the conference mentioned in this episode? Click here for more about applying to present at Learning2 in 2023.

Happy (almost) New Year! This is the last episode of 2022, coming out on December 30 – and what a year it has been! My second book, What Your Employees Need and Can't Tell You came out in October, and I got to do a book signing at the Sam's Club Auditorium which was amazing! I also got to speak at some amazing conferences, including travel to Amsterdam and for multiple groups in Latin America, had students from around the world in the certificate program at Texas A&M, got to work with amazing clients and so much more. I can't wait to see what 2023 has in store. One of the things I am most excited about is speaking at SXSW in Austin in March.  Well, speaking of 2023 being an amazing year, that's what this episode is all about. I've done something a little bit different in this episode by bringing on two guests to do a panel of sorts. One of them you have met before, Ayelet Fishbach, Professor of Behavioral Science and Marketing at the University of Chicago and author of Get It Done, which came out earlier this year. Our other panelist, Cassie Holmes, is a professor at UCLA who wrote the new book Happier Hour, which is so beyond fantastic. She specializes in the science of happiness and talks about time poverty and so many other amazing things. (Don't worry, we have a full interview that is all about Cassie and her work coming out in early 2023.) In today's episode, that topic is having the best, happiest year by understanding the science of motivation, goals, achievement, happiness, mindset, and more. Listen in to find out how you can make 2023 your best year yet!  Show Notes: [00:06] In today's episode, I am excited to welcome Ayelet Fishbach and Cassie Holmes to discuss how you can have the best year ever.  [01:15] Forty-six different guests have joined me on the show this year including those in today's interview. We also started testing out releasing two episodes a week.  [04:51] Today I have brought together two people from different universities studying somewhat different (but arguably related) topics to have a discussion about how their work compliments (or contradicts) one another. Today's topic is having the best happiest year by understanding the science of motivation, goals, achievement, happiness, mindset, our thoughts towards time, and more.   [06:21] Ayelet shares about herself, her background, and what she does. She is a motivational scientist.  [07:47] Cassie shares about herself, her background, and what she does. She is a professor that studies happiness and life satisfaction.  [10:25] We are talking about how to help people have better, more successful years in 2023.  [11:24] Around the time the year ends and the new year begins, people are thinking about what they want to achieve. However, there is a likelihood that you will forget about your resolution.  [13:27] You have a wonderful opportunity to reflect back on the prior year.  [16:08] When we feel like we are constantly rushing or hurrying, we are more reactive in how we invest our time instead of proactive and investing in those things that really matter.  [19:02] Looking back is often a way to reaffirm your commitment.  [21:58] Set goals that you can see yourself doing right now and what will make you feel good right now.  [22:41] A year is not the right time frame for many goals. A year has a very long middle. Often weekly and monthly goals are better.    [24:57] Folks who take a broader perspective of time report greater meaning and satisfaction and are happier in their days.  [26:44] Invest time in ways that are worthwhile. The particular activity you are engaging in and also how you are engaging in that activity are what makes the activity worthwhile.  [28:37] You constantly need to navigate the motivation and priorities of your goals.   [30:42] We often get stuck on the little stuff that doesn't really matter instead of focusing on the most important things that help us to move forward on a bigger goal. A to-do list can be a distraction from our higher-value goals.  [32:56] Melina shares four things that work against us: optimism bias, time discounting, planning fallacy, and bikeshedding.  [34:12] Progress is motivating – progress feels good – which is why we often love our to-do lists.  [36:18] You want to ask why you are doing the thing you are doing. You also want to ask how questions.   [39:29] Those who treated their weekend like a vacation were significantly happier when they returned to work and enjoyed the weekend more. Our weekends are meant to be breaks so we can return feeling refreshed and motivated.  [41:26] We need to be intentional and carve out spaces for true breaks during the week – at least once, ideally more.  [46:20] It is important to create the right balance between our goals and the activities that help us achieve the goals.   [49:31] Restructure your day in a way that makes more sense for the goals that you have for yourself for the week and year.  [51:32] It is often harder to learn when you are working from home and not with other people you can learn from. Connection and friendship have suffered between colleagues working from home during the pandemic.  [54:17] Developing friendships with colleagues can be so hard through Zoom, but figuring out ways to bring people together to foster those relationships is so important.  [57:16] Do our panelists set resolutions? Melina and Cassie say no (listen in on her upcoming episode to find out why). Ayelet sets New Year's resolutions because it is an opportunity to think about what she wants to achieve and where she wants to go.  [58:35] Melina's closing thoughts [59:54] Melina chooses a word annually. It is a theme to guide her and keep her centered throughout the year on what she wants to accomplish.  [61:36] Thank you for supporting The Brainy Business! I appreciate you more than I can ever say!  Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Happier Hour, by Cassie Holmes Get It Done, by Ayelet Fishbach How to Change, by Katy Milkman Power of Regret, by Dan Pink Good Habits, Bad Habits, by Wendy Wood Connect with Ayelet & Cassie:  Ayelet on LinkedIn Cassie on LinkedIn Ayelet on Twitter Top Recommended Next Episode: Get It Done: Surprising Lessons from the Science of Motivation with Ayelet Fishbach (ep 186) Already Heard That One? Try These:  Resolutions and Keeping Commitments (ep 29) How to Set, Achieve & Exceed Brainy Goals (ep 248) Temptation Bundling (ep 136) Motivation and Incentives at Work with Kurt Nelson (ep 187) Secrets of Motivation and Incentives, Tim Houlihan Interview (ep 109) The Brainy Benefits of Gratitude (ep 236) The Power of Regret with Daniel Pink (ep 214) Time Discounting (ep 51) Bikeshedding (ep 99) Optimism Bias (ep 34) Planning Fallacy (ep 114) Good Habits, Bad Habits, with Dr. Wendy Wood (ep 127) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Get it Done Happier Hour Ayelet Fishbach - University of Chicago Cassie Holmes - UCLA

Join us for a special episode that will give you TANGIBLE and CONCISE DECISION-MAKING TIPS to help you enter 2023 with CLARITY! This episode combines advice from our skilled guests, pulled from 2022's episodes. See the timestamps below to find links to each full episode. 01:08-3:45 – Ep.19 I Dr. Celeste Holbrook, Sex Therapist: https://api.spreaker.com/v2/episodes/48257562/download.mp3 03:50-05:47 - Ep.20 I Dr. Emily Oster, Professor of Economics at Brown University: https://api.spreaker.com/v2/episodes/48357122/download.mp3 05:51-07:18 - Ep.21 I The Truth Sisters I Lena Sisco & Elly Johnson, Body Language Experts: https://api.spreaker.com/v2/episodes/48445769/download.mp3 07:23-11:28 - Ep.24 I Ryan Goulart, Neuroscience Expert from Think2Perform: https://api.spreaker.com/v2/episodes/48749050/download.mp3 11:32-13:53 - Ep.29 I Fotini Iconomopoulos, Negotiator: https://api.spreaker.com/v2/episodes/49159015/download.mp3 13:58-15:42 - Ep.37 I Dr. James Langabeer, Decision Scientist: https://api.spreaker.com/v2/episodes/49836464/download.mp3 15:46-18:25 - Ep.38 I Jen Clinehens, Behavioral Science Expert: https://api.spreaker.com/v2/episodes/49927485/download.mp3 18:29-21:54 - Ep.40 I Col. Martha McSally, First Female Fighter Pilot: https://api.spreaker.com/v2/episodes/50111005/download.mp3 21:59-23:13 - Ep.48 I Prof. Wendy Wood, Behavioral Scientist: https://api.spreaker.com/v2/episodes/50796238/download.mp3 23:17-25:07 - Ep.50 I Emily Sanders, Psychotherapist: https://api.spreaker.com/v2/episodes/50909350/download.mp3 25:11-27:02 - Ep.53 I Aaron Bare, Strategic Leadership Facilitator: https://api.spreaker.com/v2/episodes/51132574/download.mp3 27:07-28:44 - Ep.54 I Dandapani, Hindu Priest and Former Monk: https://api.spreaker.com/v2/episodes/51234904/download.mp3 28:48-32:19 - Ep.63 I Dr. Nika Kabiri, Decision Scientist: https://api.spreaker.com/v2/episodes/51768117/download.mp3 32:24-34:34 - Ep.66 I Rich Diviney, Retired Navy SEAL: https://api.spreaker.com/v2/episodes/52089767/download.mp3 34:38-36:05 - Ep.68 I Amy Bruske, President of Kolbe Corp.: https://api.spreaker.com/v2/episodes/52214150/download.mp3 CONNECT WITH UShttps://decidedlypodcast.com/Instagram: @decidedlypodcast Facebook: https://www.facebook.com/decidedlypodcastShawn's Instagram: @shawn_d_smith Sanger's Instagram: @sangersmith MAKING A FINANCIAL DECISION?At Decidedly Wealth Management, we focus on decision-making as the foundational element of success, in our effort to empower families to purposefully apply their wealth to fulfill their values and build a thriving legacy.LEARN MORE: www.decidedlywealth.com Instagram: https://www.instagram.com/decidedlywealth/Facebook: https://www.facebook.com/DecidedlyWealth/ Subscribe to our newsletter for weekly decision-making tips: https://visitor.r20.constantcontact.com/manage/optin?v=001aeU_pPBHJPNJWJBdVbaci6bjGIuEJurH12xHBWDEVT_NxyCadMd7wLSZjcEZglkSjDjehuIbTHD8nABOIdV69ctfYpSzg24RCIytetBUrlIPPKgaGzjGZ8DkM0Wp1LMjbErcYUur7PbZGjeVo4gyXlz821AoJGZR Join us every Wednesday for more strategies to DEFEAT bad decision-making - one episode at a time!

Today's episode is all about brainy goals — how to set them and think about them to put you on a path to success, instead of inadvertently setting yourself up to fail. Now, you would never intentionally set up goals that won't work out, but our brains are programmed in a way that makes it so we consistently stack the cards against ourselves. We try to do too much, spread ourselves too thin, rely on willpower to get us through, and don't understand the importance that tiny habits play in our ability to accomplish big things.  At this time of year (this is the second to last episode before we close out 2022) most people are thinking about planning and what the next year will bring for them. How things will be different, what they want to accomplish, what habits they want to change if they will plan resolutions (and if so...what they are), and the like. That's why I decided to refresh this episode from 2019 right now. It felt like the perfect way to end the year, especially in light of this coming Friday's topic! That episode is a panel of sorts that incorporates expert advice on how to have a happier 2023 and set your year up for success.  So to get you in the right mindset preparing for that, and just because it is probably something you are already thinking about right now, it felt like the right time to talk about goals. I get a lot done — two podcast episodes a week, a weekly newsletter, two books in less than two years, teaching and creating my courses for Texas A&M, speaking, consulting, and still having time for an enjoyable life with my family. The only way that is possible is by tackling and thinking about goals in a brainy way. Listen in to hear all my tips and tricks.  Show Notes: [00:23] Today's episode is all about brainy goals — how to set them and think about them to put you on a path to success, instead of inadvertently setting yourself up to fail. [05:17] We all have goals and are all optimistic that we will achieve them someday. The truth is that if you don't set your goals up correctly there is a good chance life will move too fast and you won't achieve what you are capable of.  [05:52] There are three main tips for setting and achieving brainy goals. Define your goals and limit them to know more than three. Break down the path to achieving those goals into small steps. Say no to everything else.   [07:11] The opposite of distraction is traction.   [09:55] Step one is to limit and set your goals. You first need to list out every goal you would like to accomplish in the next 5, 10, or 50 years. [10:48] Now you have to pick three. If they make sense to combine and make the goal a little more amazing that's okay but make sure it's logical.  [12:07] Your brain doesn't like change. It is scared of it. Keeping you stuck and dwelling on making things perfect or being really sure are tactics by your brain to delay change.  [14:06] It is important to declare and own those top goals so that everyone in your life knows what is most important and is on board with that.  [16:47] Melina shares a story about her taking a walk with her husband to the mailbox and Puerto Vallarta. [19:25] We are sticking with goals and priorities we set in a cold state because they are what matter in our life.  [20:53] Once you know what those top three are the next step is to break each of those three goals into the small steps it will take to get there.   [22:54] You can't do it all at once. There are a few ways you can break those down. One way I recommend is breaking the big lifetime into subgoals for the year.   [24:33] Start small with the thing that is impossible to justify not doing. [26:17] Every goal is reached in lots of small steps. Goals are the sum of all the effort it took to get there. If you don't plan for the small steps they won't happen.  [26:49] Remind your brain of the top three as much as possible in as many different ways as you possibly can.   [28:17] You need to be incredibly particular about what you surround yourself with in your life, in your life, and everywhere.  [30:49] Reminding your subconscious of your goals as often as possible will help keep you on track.  [31:14] Determine what three things are really important to you. Shout them from the rooftops and put every single egg in their baskets.   [27:41] Melina's closing thoughts Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Get It Done, by Ayelet Fishbach Happier Hour, by Cassie Holmes Indistractable, by Nir Eyal How To Change, by Katy Milkman Atomic Habits, by James Clear Top Recommended Next Episode: Get It Done: Surprising Lessons from the Science of Motivation with Ayelet Fishbach (ep 186) Already Heard That One? Try These:  Resolutions and Keeping Commitments (ep 29) The Overwhelmed Brain and its Impact on Decision Making (ep 32) Optimism Bias (ep 34) How To Change, an interview Dr. Katy Milkman (ep 151) How To Become Indistractable, with Nir Eyal (ep 78) Temptation Bundling (ep 136) Celebrate! It's More Important Than You Think (ep 80) Habits (ep 21) The Power of Habit (ep 22) Herding (ep 19)  Good Habits, Bad Habits, with Dr. Wendy Wood (ep 127) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter  Brainy Business Courses

Decisions are everywhere — we are making them all day long. Even if you know you are making a lot of decisions, you probably don't grasp the full weight of them. Think about yesterday, how many decisions can you remember making? How many decisions do you make on an average day? Research shows that people make 35,000 decisions every single day!  Can you believe it? Clearly, the bulk of those are done subconsciously as we couldn't exist if we had to do all of those on a conscious level. So, how do we make better decisions? What happens when we make too many decisions? Is there a point in the day when we have hit our decision number and it's all downhill from there? Or is there an opportunity to recharge those batteries and have a second wind?  When do we reach the point of decision fatigue and what can we do to avoid it? That's what this episode is all about. This refreshed episode originally came out on Christmas day, 2020 (at the end of a year full of decision fatigue). It includes tips for making better decisions around the holidays and is useful all year round. Ready to optimize your decisions? Listen in… Show Notes: [00:39] Today's episode is all about decision fatigue. [03:21] We humans make an incredible number of decisions each day.  [04:48] We all make about 35,000 decisions every single day. Some of those are big choices evaluated by our conscious brain but over 90% are made by your subconscious.  [05:51] As you begin to get fatigued, you rely on your subconscious rules of thumb to make decisions. You'll be more cautious and make decisions that are risk-averse without even noticing the change in your behavior.  [07:48] If you don't bog down your brain with mundane choices you can free it up so it doesn't get fatigued as quickly.  [09:34] Doing something today is the best way to make tomorrow easier.  [11:14] Decision fatigue is similar to overwhelm but they are not the same thing. Your brain can get overwhelmed by more than just decisions.  [14:08] Be thoughtful about the things you will be thoughtful about. There are lots of things that seem important at the moment that simply aren't.  [14:33] Dopamine is a chemical that your brain likes. It forms lots of habits around getting more of it and Dopamine goes hand and hand with anticipation.  [15:16] Just because it feels bad or painful doesn't mean it is wrong or that it isn't in your best interest to continue down the path. It might just be your subconscious rebelling about not getting the Dopamine it is used to. Take that painful moment as a good sign and celebrate it and keep moving forward.   [16:58] It is so important to put extra thought into your customer experience journeys. You want to reduce that friction and make it as easy as possible to do business with you.   [19:04] You are making it easier for someone to make a choice.   [20:47] Look for ways to reduce decisions and make it easier to work with you.   [21:12] Decision fatigue is another reason batching content and tasks is so important. When you set aside some time to plan out content in advance, you condense all those decisions into one. It is a super simple brain hack. [22:17] Another closely related item to batching is delegating. Don't hold onto every little decision and choice on a project. Fight the urge to have everything done perfectly in the way you would do them and free up your brain from making decisions that someone else could do.   [24:04] Take breaks. Take a lunch break, weekend off, breaks throughout the day, and even naps.  [25:59] It isn't selfish or self-indulgent in a bad way. It's actually beneficial to your overall decision-making to take this time for yourself. It helps keep your brain clear, your decisions stronger, and your work better and more meaningful. Taking care of your brain is important.   [27:41] Melina's closing thoughts [27:53] When you can streamline the things you do and reduce the unnecessary decisions in your life by making them habits, it can really help you to do more and better things. [29:45] The more you streamline and plan while you are in a cold state (before the moment of distraction hits) the easier it will be in the long run. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Essentialism, by Greg McKeown Good Habits, Bad Habits, by Wendy Wood Friction, by Roger Dooley The Selling Staircase, by Nikki Rausch Sludge, by Cass Sunstein Top Recommended Next Episode: Habits: 95% Of Decisions Are Habitual - Which Side Is Your Business On? (episode 21) Already Heard That One? Try These:  The Overwhelmed Brain & Its Impact on Decision Making (ep 32) Defaults: The "D" in NUDGES (episode 38) Good Habits, Bad Habits: An Interview with Wendy Wood (ep 127) Bikeshedding (ep 99) Time Discounting (ep 51) Get Your D.O.S.E. of Brain Chemicals (ep 123) Friction - What It Is And How To Reduce It, with Roger Dooley (ep 72) How to Make it Easy to Do Business With You With Nikki Rausch (ep 96) Sludge: What It Is and How to Reduce It (ep 179) Planning Fallacy (ep 114) How to Set, Achieve & Exceed Brainy Goals (episode 70) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter  How Many Daily Decisions Do We Make? Decision Fatigue: What it is and how it's killing your focus, motivation, and willpower How Willpower Works: How to Avoid Bad Decisions When Thinking is Hard: Managing Decision Fatigue You're facing a lot of choices amid the pandemic. Cut yourself slack: It's called decision fatigue. What is Decision Fatigue? The Science of Decision Fatigue How to Identify When You're Experiencing Decision Fatigue

In this episode:Learn what drew Wendy to boudoir photography—and why she describes it as both her passion and her superpower.Wendy talks about the ebb and flow of professional life for moms, and how a desire for flexibility caused her to start her own business as a photographer. "I realized from a young age that I wanted to teach whatever I mastered." Wendy finally found her calling in her 50s —you'll be blown away and inspired by the gift she's sharing with the women she works with. How Wendy has incorporated body positivity and affirmations into her boudoir work. The ripple effect of celebrating yourself as a woman—with a boudoir session, regular date nights, or even a retreat alone—YOU benefit, but your family does too. In this episode, we talk with Wendy Wood, mother of three + photographer. Wendy grew up in Rochester, New York, home of Kodak, and began taking photos at the age of 12. She has a Bachelor's degree in Hospitality Management followed by an Associate Degree in the Culinary Arts.Wendy ran Bed and Breakfasts and small boutique hotels for years but after having children, opened her photography studio, where she has been photographing weddings, families, newborns, and corporate headshots, and high school seniors for 20 years. But she truly found her dream career four years ago with boudoir photography, where she combines her love of photography, finding light, and capturing beauty with teaching women to love themselves and their bodies as they are. Find Wendy at:Her WebsiteHer Facebook PageHer Private Facebook PageInstagramMOTHER PLUS INSTAGRAM: https://www.instagram.com/mother_plus_podcast/MOTHER PLUS FACEBOOK: https://www.facebook.com/motherpluspodcastMOTHER PLUS PERMISSION SLIP: https://www.motherplusser.com/Permission-SlipMOTHER PLUS NEWSLETTER: https://www.motherplusser.com/signup-pageMOTHER PLUS BLOG: https://www.motherplusser.com/blog

Today I'm joined by Scott Schutte and Dr. Janine Stichter, co-founders of the Healthy Behavior Institute. Scott is a personal trainer, weight loss behavior coach, gym owner, and fitness educator who has successfully guided thousands of people on their fitness journey. Janine (whom he calls “Dr. J”) has been in the field of behavior change for over 20 years as a researcher, author, educator, and practitioner.  Her career has focused on understanding the “why” behind behavior and identifying clear practices that are practical and result in sustained change. As part of her research, she has procured over 14M in federal grants, published over 100 peer-reviewed articles and three books. (As well as chairing 40+ doctoral dissertations and masters committees, providing over 150 international and national presentations, and over 80 workshops.)  Together, they co-founded the Healthy Behavior Institute, an educational platform for fitness professionals and gym owners that specialize in behavior modification. I was particularly interested in having on the show because they are changing an industry where everyone has just sort of accepted that people don't do what they “should,” yet where everyone keeps doing the same thing over and over, expecting different results instead of trying something new. Thankfully, they have, and so I have asked them to enlighten us on the work they do and the advice they would give to others looking to do something similar – in any industry.  Show Notes: [00:44] In today's conversation, I am joined by Scott Schutte and Dr. Janine Stichter (Dr. J), co-founders of the Healthy Behavior Institute. [02:21] The Healthy Behavior Institute is an educational platform for fitness professionals and gym owners that specialize in behavior modification. [05:14] Scott shares about himself, his background, and how his work is related to behavioral science.  [06:06] Dr. J shares about herself, her background, and how her work is related to behavioral science. She has a doctorate in behavioral analysis. [08:22] The case for the need for behavioral science often comes from a health or wellness example because it is an area where everyone knows what they “should” do…but behavior rarely changes.  [09:50] Many times fitness trainers or the industry have misinformation because they are looking at things through their own lens.  [11:50] A lot of us can do something for a period of time that is extreme but we don't maintain it.  [12:15] Behavior does not persist unless it is being reinforced and serving a purpose.  [12:56] When they talk about the root causes they use the EATS Model - Escape, Attention, Tangible, and Sensory.  [14:21] If we can figure out and help people figure out what the root cause of the behavior is then we can find a replacement that matches that.  [16:09] Your eating behaviors and reasoning can flow throughout the day.  [19:01] Having a guide through these changes is the fast track and going to keep you on point.  [19:55] People go through different stages of life so they have different wants and desires. This is an ongoing process that we need to reevaluate and reconfigure along the way.  [23:16] We need to focus on the minimum we need to do to trend in the direction of our goals. Tracking or journaling can be a short term learning tool but it is not something everyone has to do long term.  [24:26] Your clients are coming with different personalities and different ways they are naturally wired – you need to meet them where they are at.  [25:45] Using tracking or journaling at certain points can be helpful when necessary to educate or just give a better picture.  [28:03] The EATS Model gives you a place to start to try to understand the behavior.  [30:37] We don't have to adjust everything every day. We could make adjustments a few days a week and still see an impact.  [32:56] Understanding the problem and the behavior shift you are trying to make is so important.  [34:32] Be cognizant of not trying to address the symptom but actually look at the why. [35:55] Behavior is a manifestation of what is going on in our heads. It is just an outward expression and we often need to get past that symptom.  [38:39] In behavior analysis and research the EATS Model is called the four functions of behavior and it applies to all industries.  [39:48] Any one thing can be all of those things (escape, attention, tangible, and sensory) at any given time.  [41:46] Melina shares her closing thoughts. [43:26] Taking the time to explore and explain how every behavior could be a source of Escape, a way to get Attention, getting something Tangible, or being Sensory is a great way to better understand (and potentially shift) that behavior. [45:08] Thank you to Andrew Gavigan for recommending this week's guest! If you have a recommendation for someone you think should be a guest on the show or a concept or topic you want to be sure I cover please reach out to me through email or social media.  Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! More from The Brainy Business:

Wendy Wood, author of Good Habits, Bad Habits: The Science of Making Positive Changes That Stick Bill Ringle and Wendy Wood dive into the distinctions of what habits are so that with accurate detains and understandings, you can select and upgrade your own habits for success as a small business leader. >>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth. My Quest for the Best is a top-rated small business podcast with over 300 episodes of thought-provoking and insightful interviews with today's top thought leaders and business experts. Host Bill Ringle's mission with this show is to provide the strategies, insights, and resources that will unlock the growth potential of your business through these  #pp-podcast-1737 a, .pp-modal-window .modal-1737 a, .pp-modal-window .aux-modal-1737 a, #pp-podcast-1737 .ppjs__more { color: #0033CC; } #pp-podcast-1737:not(.modern) .ppjs__audio .ppjs__button.ppjs__playpause-button button *, #pp-podcast-1737:not(.modern) .ppjs__audio .ppjs__button.ppjs__playpause-button button:hover *, #pp-podcast-1737:not(.modern) .ppjs__audio .ppjs__button.ppjs__playpause-button button:focus *, .pp-modal-window .modal-1737 .ppjs__audio .ppjs__button.ppjs__playpause-button button *, .pp-modal-window .modal-1737 .ppjs__audio .ppjs__button.ppjs__playpause-button button:hover *, .pp-modal-window .modal-1737 .ppjs__audio .ppjs__button.ppjs__playpause-button button:focus *, .pp-modal-window .aux-modal-1737 .pod-entry__play *, .pp-modal-window .aux-modal-1737 .pod-entry__play:hover * { color: #0033CC !important; } #pp-podcast-1737.postview .episode-list__load-more, .pp-modal-window .aux-modal-1737 .episode-list__load-more, #pp-podcast-1737:not(.modern) .ppjs__time-handle-content, .modal-1737 .ppjs__time-handle-content { border-color: #0033CC !important; } #pp-podcast-1737:not(.modern) .ppjs__audio-time-rail, #pp-podcast-1737.lv3 .pod-entry__play, #pp-podcast-1737.lv4 .pod-entry__play, #pp-podcast-1737.gv2 .pod-entry__play, #pp-podcast-1737.modern.wide-player .ppjs__audio .ppjs__button.ppjs__playpause-button button, #pp-podcast-1737.modern.wide-player .ppjs__audio .ppjs__button.ppjs__playpause-button button:hover, #pp-podcast-1737.modern.wide-player .ppjs__audio .ppjs__button.ppjs__playpause-button button:focus, .pp-modal-window .modal-1737 button.episode-list__load-more, .pp-modal-window .modal-1737 .ppjs__audio-time-rail, .pp-modal-window .modal-1737 button.pp-modal-close { background-color: #0033CC !important; } #pp-podcast-1737 .hasCover .ppjs__audio .ppjs__button.ppjs__playpause-button button { background-color: rgba(0, 0, 0, 0.5) !important; } .pp-modal-window .modal-1737 button.episode-list__load-more:hover, .pp-modal-window .modal-1737 button.episode-list__load-more:focus, .pp-modal-window .aux-modal-1737 button.episode-list__load-more:hover, .pp-modal-window .aux-modal-1737 button.episode-list__load-more:focus { background-color: rgba( 0,51,204, 0.7 ) !important; } #pp-podcast-1737 .ppjs__button.toggled-on, .pp-modal-window .modal-1737 .ppjs__button.toggled-on, #pp-podcast-1737.playerview .pod-entry.activeEpisode, .pp-modal-window .modal-1737.playerview .pod-entry.activeEpisode { background-color: rgba( 0,51,204, 0.1 ); } #pp-podcast-1737.postview .episode-list__load-more { background-color: transparent !important; } #pp-podcast-1737.modern:not(.wide-player) .ppjs__audio .ppjs__button.ppjs__playpause-button button *, #pp-podcast-1737.modern:not(.wide-player) .ppjs__audio .ppjs__button.ppjs__playpause-button button:hover *, #pp-podcast-1737.modern:not(.wide-player) .ppjs__audio .ppjs__button.ppjs__playpause-button button:focus * { color: #0033CC !important; } #pp-podcast-1737.modern:not(.wide-player) .ppjs__time-handle-content { border-color: #0033CC !important; } #pp-podcast-1737.modern:not(.wide-player) .ppjs__audio-time-rail { background-color: #0033CC !important; } #pp-podcast-1737 .ppjs__share-button, .

With how highly they're touted, you'd think we know everything we need to know about habits and routines; But much of what we've heard or read about creating, sustaining and breaking them is pop-psychology, anecdote or trend- not rooted in science.    On today's episode, we talk to one of the world's leading experts on behavior change and habits: Dr. Wendy Wood. We get her take on what it really takes to form lasting ones, what to do when life gets in the way, and how to get rid of bad habits.    Dr. Wood is the Provost Professor of Psychology and Business at the University of Southern California and author of the book, Good Habits, Bad Habits. She has spent the last 30 years studying the challenges of changing behavior, especially how we form habits and why our habits are so difficult to change.   Connect with Dr. Wood: Twitter: @profwendywood  Linkedin: Wendy Wood  Instagram: @ProfWendyWood   When it comes to public speaking, bad habits can be hard to break. Whether you get nervous before a big presentation, stutter in big moments or lose your train of thought in front of a crowd, we have a workshop just for you!    The Art of Coaching Speaker School is a place to build great new habits, get feedback and craft a message that comes across clearly every time. Only a few spots remain for our next workshop- May 28-29th!   Check out all of our mentorship options at artofcoaching.com/mentoring   Today's episode is brought to you by our loyal partners Dynamic Fitness & Strength + Momentous!    Dynamic is our go-to equipment partner. Fully customizable and manufactured in the heartland of America- if you're looking to outfit your home gym or weight room visit mydynamicfitness.com to get started. Tell them Brett and the Art of Coaching Team sent you! Speaking of achieving performance, recovery and health at the highest level, we'd be remiss not to mention our greatest partner in the space- Momentous. Check out their entire line of protein and supplements at livemomentous.com and use code BRETT25 at checkout for 25% off your first order and 15% off any subsequent orders!