Podcasts about cpts

The Money Healing Podcast

Play Episode Listen Later Feb 17, 2025 49:37

Did you know that nearly half of all Americans will experience at least one traumatic brain injury (TBI) in their lifetime? Shockingly, many of these cases go unnoticed or undiagnosed. The symptoms can initially be subtle and easily mistaken for other chronic conditions like CPTS. Without proper diagnosis, individuals can face immense confusion, wondering why treatments aren't working as expected. This is why raising awareness about TBI is crucial. It's about helping those affected recognize their condition early on, gaining deeper self-understanding, and finding the right path to effective treatment. In today's episode, Elisabeth and Jennifer are joined by Amanda Smith, an applied neurology pain and performance coach and NSI practitioner with extensive expertise in the field. Together, they dive into the complex layers of TBI. They cover its foundational aspects, how it differs from conditions like CPTS, its impact on childhood development, and the brain's altered nutritional needs post-injury. This conversation sheds light on a topic often overlooked yet profoundly impactful in many Americans' lives. Awareness is half the battle when it comes to identifying and treating TBI amidst the array of potential health concerns, including CPTS. Our brains and bodies are resilient, and with timely intervention, coping with TBI is not only possible but hopeful. If this resonates with you and you're curious to learn more, don't miss this episode! Topics discussed in this episode: The foundational concepts of TBI Why TBI goes underreported in the US Populations most affected by TBI The interconnectedness of CPTS and TBI symptoms How to differentiate between CPTS and TBI outputs The implications of mild traumatic brain injury in childhood How NSI amplified Amanda's work as a neurology pain and performance coach The importance of having a framework when working with TBI clients How the brain needs more fuel after TBI The first place to start when trying to understand your TBI Learn more about the Neuro-Somatic Intelligence Coaching program and sign up for the next cohort now! https://www.neurosomaticintelligence.com To learn more about Amanda Smith's work, check out her coaching website here: https://www.amandaswaytraining.com/ Connect with Amanda Smith on Instagram here: https://www.instagram.com/amandas_way/ REWIRE RETREAT Ladies, This spring, gift yourself the transformative experience of our Trauma Rewired Retreat in the tranquil gateway of Texas Hill Country. www.rewireretreat.org Get started training your nervous system with our FREE 2-week offer on the Brain Based Membership site: https://www.rewiretrial.com Connect with us on social media: @trauma.rewired Join the Trauma Rewired Facebook Group! https://www.facebook.com/groups/761101225132846 FREE 1 Year Supply of Vitamin D + 5 Travel Packs from Athletic Greens when you use my exclusive offer: https://www.drinkag1.com/rewired This episode was produced by Podcast Boutique https://www.podcastboutique.com Trauma Rewired podcast is intended to educate and inform but does not constitute medical, psychological or other professional advice or services. Always consult a qualified medical professional about your specific circumstances before making any decisions based on what you hear. We share our experiences, explore trauma, physical reactions, mental health and disease. If you become distressed by our content, please stop listening and seek professional support when needed. Do not continue to listen if the conversations are having a negative impact on your health and well-being. If you or someone you know is struggling with their mental health, or in mental health crisis and you are in the United States you can 988 Suicide and Crisis Lifeline. If someone's life is in danger, immediately call 911. We do our best to stay current in research, but older episodes are always available. We don't warrant or guarantee that this podcast contains complete, accurate or up-to-date information. It's very important to talk to a medical professional about your individual needs, as we aren't responsible for any actions you take based on the information you hear in this podcast. We invite guests onto the podcast. Please note that we don't verify the accuracy of their statements. Our organization does not endorse third-party content and the views of our guests do not necessarily represent the views of our organization. We talk about general neuro-science and nervous system health, but you are unique. These are conversations for a wide audience. They are general recommendations and you are always advised to seek personal care for your unique outputs, trauma and needs. We are not doctors or licensed medical professionals. We are certified neuro-somatic practitioners and nervous system health/embodiment coaches. We are not your doctor or medical professional and do not know you and your unique nervous system. This podcast is not a replacement for working with a professional. The BrainBased.com site and Rewiretrail.com is a membership site for general nervous system health, somatic processing and stress processing. It is not a substitute for medical care or the appropriate solution for anyone in mental health crisis. Any examples mentioned in this podcast are for illustration purposes only. If they are based on real events, names have been changed to protect the identities of those involved. We've done our best to ensure our podcast respects the intellectual property rights of others, however if you have an issue with our content, please let us know by emailing us at traumarewired@gmail.com All rights in our content are reserved

#17: Money & The Female Nervous System with with Veronica Rottman

Play Episode Listen Later Feb 3, 2025 57:42

Welcome back to the show!In this episode, I sit down with a Somatic Trauma Resolution Practitioner and Educator, Veronica Rottman, @wakingwomb, whose approach to nervous system healing challenges traditional teachings and brings a fresh, nuanced perspective. We dive into the unique ways the female nervous system experiences trauma, the connection between the menstrual cycle and financial habits, and why mainstream somatic healing myths might be keeping people stuck. If you've ever felt overwhelmed by nervous system dysregulation—whether around money, emotions, or physical symptoms—this conversation will offer deep insights and actionable tools to support your healing journey. Key Takeaways:1. CPTS vs. CPTSD– Dropping the ‘D' acknowledges that trauma responses are not disorders, but adaptive nervous system reactions to stress. 2. Somatic Healing Myths – Simply acting out emotions (rage, crying, etc.) isn't true somatic work and may actually reinforce dysregulation rather than resolve it. 3. Trauma & The Female Nervous System – How the Female Nervous System moves through nervous system dysregulation differently, and how hormonal shifts play a key role in how women experience trauma and emotions. 4. Money & The Nervous System – Financial habits like overspending, hyper-frugality, or debt cycles are often rooted in nervous system dysregulation, not just mindset issues. 5. Menstrual Cycle & Money– Different phases of the menstrual cycle influence nervous system regulation, impulse control, and even financial decision-making. Connect with Veronica:Veronica is a somatic trauma resolution practitioner (SEP) who specializes in the female nervous system. Her background of over 16 years in somatics integrates a variety of modalities including Veronicaʼs own methodoloy that centers the needs of the female nervous system. Her other areas of specialty include developmental trauma, somatic attachment therapy, CPTS, sexual boundary violations, and more. She is a mother of 2, a wife and a lover of soup, music and nature.Instagram: https://www.instagram.com/wakingwomb/Website: https://waking-womb.com/Somatic healing , CPTSD, Nervous system regulation ,Trauma response , Menstrual cycle & money , Emotional processing , Financial dysregulation, Stress adaptation, Hormones & emotions , Somatic healing myths Thank you for being here ❤️To book a 1:1 Session with me, please go here. If this podcast is a helpful resource for you, please share it with your friends, on social media, and leave a 5-star rating and review on Apple Podcasts and Spotify!Connect with me on Instagram for free tips, inspo: https://www.instagram.com/nadinezumot/ ~Podcast theme song by The Jilted Irony

spotify money stress trauma emotional financial female educators hormones key takeaways nervous nervous system somatic menstrual cycle menstrual cptsd cpts

Le docteur Jean-Luc Dinet, président de la CPTS (la communauté professionnelle territoriale de santé ) présente le médico-bus

Le Journal France Bleu Auxerre

Play Episode Listen Later Jan 28, 2025 4:03

durée : 00:04:03 - Le docteur Jean-Luc Dinet, président de la CPTS (la communauté professionnelle territoriale de santé ) présente le médico-bus

sant dico sente jean luc docteur professionnelle la communaut territoriale cpts

#72 Arnaud Pinçant : "Héros de ton dos" : du cabinet au Tedx

Maddie, conversation avec un kiné

Play Episode Listen Later Dec 18, 2024 63:28

Bonjour à tous, Et bienvenue dans Maddie, Conversation avec un kiné ! Aujourd'hui, j'ai le plaisir d'accueillir un invité exceptionnel : Arnaud Pinçant. Arnaud est un kiné libéral passionné, spécialisé en musculosquelettique, mais aussi un acteur engagé dans la prévention des troubles musculosquelettiques en entreprise, la coordination en Communautés Professionnelles Territoriales de Santé (CPTS) et les Équipes de Soins Primaires (ESP). Ce qui me frappe chez Arnaud, c'est sa mission : aider chacun à devenir acteur de sa santé. Que ce soit en cabinet, en entreprise, ou au sein de projets collaboratifs, il place toujours l'humain au cœur de ses actions. Dans cet épisode, nous allons explorer son parcours inspirant : depuis son intervention TEDx Héros de ton dos qui a marqué les esprits, jusqu'à son rôle dans la prévention des TMS en entreprise, en passant par le travail collaboratif en CPTS et la création du Club Formation Kiné Orléans Alors, installez-vous confortablement, et laissez-vous embarquer par l'incroyable parcours de Arnaud. Bonne écoute et belle fin d'année à tous.tes ! Pour aller voir le Tedx d'Arnaud, c'est par ici : https://www.youtube.com/watch?v=wEvxF0zX1aw

conversations tedx dans aujourd bonne cabinet bonjour arnaud communaut tms cpts

INTERVIEW RADIO RPA- Présentation de la CPTS du Pays d'Arles

Radio RPA

Play Episode Listen Later Dec 3, 2024 46:28

Stéfan reçoit Marie (coordinatrice) et Géraldine (chargé de prévention) de la Communauté Professionnelle Territoriale de Santé du Pays d'Arles. Présentation de l'association et de ses différentes missions. Retrouvez la CPTS du pays d'Arles sur le site: cptspaysdarles.fr ou au 07 75 77 14 09

pr pays sant cpts

#279 – Forks de WordPress y ACF

Play Episode Listen Later Oct 14, 2024 57:35

Síguenos en: Nos encantaría poder dejar atrás toda la polémica de Matt y WPEngine, pero la cosa se complica cuando nos tocan a nuestro queridísimo Advanced Secure Custom Fields

Colgate-Palmolive's Brigitte King on steering a global giant through digital transformation

The Current Podcast

Play Episode Listen Later Oct 9, 2024 20:30

Colgate-Palmolive's Brigitte King breaks down steering a global giant through digital transformation. She explores the value of connected TV and its data-driven addressability, why she thinks the marketing funnel looks more like a seesaw and how she's thinking about riding the retail media wave. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.[00:00:00] Ilyse: I'm Ilyse Liffreing. [00:00:01] And I'm Damian Fowler. [00:00:06] Damian: And welcome to this edition of The Current Podcast. This week we're delighted to talk with Brigitte King, the Global Chief Digital Officer at Colgate [00:00:11] Ilyse: Brigitte King, the Global Chief Digital Officer of Colgate. [00:00:22] Damian: Of course, these days Colgate Palmolive is a thriving global company with an extensive portfolio of products and billions of customers worldwide. We [00:00:30] Ilyse: of customers worldwide. [00:00:33] Brigitte: global remit in a world awash with data. So Brigitte, [00:00:36] Damian: So Brigitte, let's start. Um, what are the main challenges and opportunities for CPG brands, right now in a world where the shelf is digital and it's extremely competitive? [00:00:46] Brigitte: first, thank you for having me. I'm thrilled to be here. And I did love that, 1800s, date you threw in there. [00:00:52] Um, just for context, you know, we are, a company with a lot of legacy brands and a lot of longevity, and that's actually something great for [00:01:00] the company. but we've got dynamic change ahead of us. And what's fantastic is the company recognizes that. So they've embarked on a digital transformation, a data and analytics transformation, the kinds of things that we need to do to really modernize our brands in a digital first world. [00:01:17] So we do have challenges, like you said. I think that CPG brands have been, somewhat late to the party in terms of really, Getting to the digital and data transformations that we need to do. But by no means are they shy about it. I think everybody has embarked on that change management journey. And the great thing about Colgate is we started it, you know, many years ago and certainly with a lot of speed the last four years. [00:01:42] And the challenges are around modernizing how we reach consumers. the challenges are around making sure we care about the digital shelf as much as the physical shelf. And we sell toothpaste in cartons and tubes and it's on the shelf. But it's been pretty incredible, certainly post, the pandemic, [00:02:00] how quickly we had to master selling online. [00:02:03] And it is a very different skill. It's a very different capability. It requires content. It requires, mastery of the algorithm. It requires working with your retailers in many new and different ways. But I'm really proud to say that, with 15 percent econ penetration of our total sales, we're getting the job done. [00:02:20] Damian: So could you say a little bit more about the opportunity of digital transformation? What does it mean? [00:02:25] Brigitte: Sure. For us, what it means is, is strategically making sure that we can start outperforming in digital commerce. And that means whether it's last mile delivery, or whether it's with our e retailers, or whether it's with our D to C businesses, which we have skin care brands and our skin health division, PCA Skin, L to MD, Philorga, those are all online direct to consumer businesses. [00:02:51] So digital commerce runs the gamut, is my point. And strategically, it means we want to learn to do better. And I'll perform category and [00:03:00] market growth in that arena. The second big pillar of digital transformation is really making a step change in the way we plan, deploy, and use our digital media. So we are a business, as you said, grounded in many years of legacy, that has often been TV first and TV heavy, and that's no longer the case. [00:03:21] Colgate Palmolive globally is weighted over 65 percent in digital media at this point in time. So we have had to do a lot to upskill. Our teams and really make sure that our digital media is working every single dollar as best as we can. I'm very proud for the teams on the ground to say that the R. Y. S. [00:03:41] Have been very positive. And so that means we're really mastering how we do business in digital today. We want [00:03:46] Damian: We want to ask you a little bit about that upskilling later on in the podcast. But I wanted to have a quick question, you know, I'm talking about legacy brands. And I know that, just for instance, one of the toothpaste brands, Colgate's toothpaste [00:03:58] Brigitte: Yes. [00:03:59] Damian: it's about the most [00:04:00] famous toothpaste brand. [00:04:02] You get, how does better marketing or digital marketing even drive brand loyalty for say, those toothpaste customers? Aren't they already loyal? [00:04:11] Brigitte: Not all of them, right? So we have, of course, loyal Colgate users. We also have people who switch. and we have people to grow your brand that have to actually come in to the brand and to the category. [00:04:22] So if you think about, let's get pragmatic. You think about One of the, um, what we call need states of toothpaste is what do a lot of people want? Whiter teeth, right? So, they're looking for whitening products, whiter toothpaste that whiten. And what you see in search terms, is a lot around where the discovery journey begins. [00:04:43] And so you also can understand how they're searching. Well then, the job of a marketer today is not to only understand those trends and those keywords, but to develop the content. that is relevant to those search, behaviors that are going on. And then guess what? You have to then deploy the content [00:05:00] on all the right channels and in the right touch points to be present when the consumer is searching for information and researching about whitening, but then more importantly, how do you get into their consideration set, right? [00:05:12] Into the mental availability of, I'm interested, oh Colgate has something, let me go a little deeper here. And then the moment of truth online, right? Which is the moment of conversion. And I don't mind if they convert, and none of us do, right? On a physical shelf or a digital shelf. The point is to get their attention and to get into the consideration set. [00:05:33] to prove that you have great ratings and reviews, great product benefits that they're seeing on the PDP product detail pages, and you will move them to the point of conversion, be it physical or virtual. [00:05:44] Damian: I like that. [00:05:46] Brigitte: Yeah. Now, as [00:05:47] Ilyse: know, retail media is absolutely exploding and along with that retail data. How is retail data and the opportunity of RMNs helping you with more precise targeting of potential customers? So this [00:05:59] Brigitte: [00:06:00] So this is, you know, the, what I call the topic du jour, right? Retail media, networks and what's happening with the explosion of retail media. I'm very, pleased to say we're actually ahead of this curve. we are investing in retail media. [00:06:11] We are experimenting, with retail partners and it's an incredibly dynamic area. But you know, what's fascinating about it is it gives you closed loops. Sales, right? You can really go from attention to consideration to discovery, and you can basically close the loop and see, did what you do actually impact the bottom line or that final moment of truth? [00:06:34] So that's exciting. But I do want to say that even with the explosion of retail media, we are brand building for the long term, which means we have to think about how retail media works and plays in the larger holistic media planning process. So you really need to think about how you're growing your brand long term and not just on one person's retail media network. [00:06:56] Damian: That's interesting. [00:06:57] Ilyse: To what extent would you say it's like a [00:07:00] game changer for CPTs? I think it [00:07:02] Brigitte: I think it is. I think that it's got all this buzz for a reason, right? And I think it's because we can start to see closed loop sales attribution in ways that are much more difficult to track elsewhere. and you can really partner with retailers who are getting more and more sophisticated about their data sets and how they partner with brands and manufacturers to build businesses. [00:07:25] So in many ways, it can absolutely be a win win situation. but you also have to think about your brand long term and make sure you're not only looking to invest in one place or with one retailer. So we're learning a lot. We've got great partnerships with our retailers. They're leaning in. We're leaning in. [00:07:42] So it's an exciting time. [00:07:44] Ilyse: Is it helping to drive more, say, direct to consumer campaigns? And does Colgate Palmolive have any of those coming up or any successful ones under their belts as it is? [00:07:56] Brigitte: I think we've definitely, we're still in that experimenting stage. We're definitely [00:08:00] learning. but yeah, we have a strategic eye towards how we're going to do this and how we're going to make sure that we get to really drive traffic to our brands. and make sure that also our data gets smarter and more enriched as we go. [00:08:12] The whole point is to basically. Do for the consumer, meet their needs and meet them where they are and do what they need. And as you partner with your retailers, if you're both with that mindset, you generally make smarter decisions with your data. You mentioned, [00:08:25] Damian: you mentioned, you know, meeting the consumer where they are and also about the different nuances of brand building across all the different touch points. [00:08:34] I know that e commerce is growing. There's a lot of talk about the importance of, commerce advertising, e commerce strategy, and how that engages the consumer. But that also impacts how creative rolls out in the end stage. is that something that's part of your consideration under your remit as a, as somebody who's transforming digital marketing for Colgate. [00:09:14] Brigitte: And the most fascinating thing about content today is it's truly being what I call atomized. You just need more of it faster all the time. You need to create it with velocity. and I always talk about the three V's volume, velocity and variety of content. You need that. So our team equally is trying to make sure we have the technology underpinnings and the infrastructure, to get content deployed at scale. [00:09:39] So that means using dams, digital asset management systems really well across our global organization. And that means, 200 countries and territories. It's no small project. And then really working on making sure it's content that is good. So first it's having it and deploying it correctly. [00:09:59] Then it's [00:10:00] making sure it's good content and good creative. So partners of ours that are really helping us score creative with AI and ML. So we really do know that it's tagged correctly, but that it's actually scored to win, and it's AB tested. [00:10:14] So all of those things are creating a sophistication now in our creative and content wheelhouse that allow us to get where we want to go. What you said, which sounds so easy. Content in the right place at the right time. Yeah, [00:10:25] Damian: how are you adapting your approaches across all these channels that you're talking about across, including the physical store? [00:10:33] Brigitte: So I think it's less about adapting. I think what we're doing is we're retrenching. We are making sure that we understand what is driving these categories. for consumers to begin with. So that means really good consumer decision journeys, studying those, making sure we have a very thorough grasp of the insights and the people centricity around those insights about why people are coming in, why people [00:11:00] are leaving, what they're looking for when they're there. [00:11:02] So if you think about it, you're retrenching into what I call good old fashioned consumer insights. And you're, but you're doing it in a new, way. You're doing quant data, qual data, you're doing digital data, you're doing social sentiment, you're getting an understanding of what's really happening. [00:11:17] And then you're looking to understand what your brand objectives are, or you're responsible for basically strategizing around those to meet the needs of the business. And then you plan your multi touchpoint channel strategy. So there's a lot of work. Diagnostic work that goes on before you ever get into which channel do you want to be on? [00:11:39] what are you trying to get done? it has to be thoughtful because as you know, there's never enough money to go around. and we need to make sure that every dollar we spend to build our brands now to meet both short term goals and long term goals is put in the right place with thoroughness and analytical skills and capabilities and insights. [00:12:00] Ilyse: Now, of ecommerce and retail data, we hear a lot of talk about the collapse of the marketing funnel, that merging, you know, of brand awareness and performance. [00:12:13] Do you have any good metaphors or perhaps models for the way marketing works or should work today? What was the good one that we've heard before, Damian? [00:12:23] Damian: infinity [00:12:24] Brigitte: Yes, the loop. I was going to talk about the loop and not the [00:12:28] Damian: Oh, I don't want to, you know, pre think. You say what comes to mind, what works for [00:12:33] Ilyse: I mean, we've heard, yeah, infinity loop or like black hole even. [00:12:39] Brigitte: So look, I, was trained as a classic brand marketer, and I've worked on digital, for most of the second half of my career, shall I say? So I'm very conscious of, there is a lot to say about the funnel and that it is true, right? The funnel exists for a reason. and it was. [00:12:57] Classified that way because [00:13:00] you have to start from a place of awareness to get to consideration of your brand, to get to purchase, and then to ideally get to loyalty, right? We call that ACPL at Colgate. But I think what's really unique now is you can't just care about awareness. You have to care about getting attention. [00:13:16] And you can't just care about being considered. You have to be in the consideration set. with a lot of different things that affect it now than before. Before it was manufacture a message out. Now, people are reading ratings and reviews. So, as I said earlier on whitening, if they don't read positive ratings and reviews on whitening, I'm going to fall out of the consideration set. [00:13:39] And purchase, used to be fundamentally, the zero moment of truth was at the physical shelf in the store. That's no longer just the case. So the moment of truth can happen anywhere, and on any platform. And, right, it's not just e comm. It's also checking out on, TikTok, and being able to [00:14:00] purchase on social channels. [00:14:02] And that has also changed the mix because a brand now has to exponentially be better and present in all of those places. [00:14:09] but you raised a really good question around how do you think about brand and performance. And I think that they're very different and we, I've seen a lot of studies and I've read a lot about People talking about let's go back to just the basics of brand marketing. [00:14:24] and then there's a lot of people who are just diehards on performance marketing is where it's at, right? It's data driven, it's got KPIs, you can see things working in real time. I think you need a blend of both. I think that what you really have to be doing today, whether you're driving a digital transformation, marketing or a business transformation in general, you need to be balancing all the time. [00:14:46] And for me, it is striking the balance, I think about a seesaw. Really between brand on one side, performance, brand marketing on one side, performance marketing on the other, and instead of one tipping too far, [00:15:00] balancing the two. I think that's how you get to both short and long term brand building. [00:15:04] Damian: perfect. I love that. That's a new one. [00:15:06] Ilyse: Yeah, that's a good one. That's [00:15:06] Brigitte: right, it's not a loop, it's a seesaw. [00:15:10] Ilyse: now, speaking of like the marketing mix, to what extent are digital channels like connected TV and, of course, ad tiers on streaming platforms important to that marketing mix? I know even with like retail now and retail media, it's, as far as, identity and everything, retail and CTV are kind of merging together as well. [00:15:36] as channels that are almost uniquely suited for each other, in a sense, but curious what you have to say about that. Look, [00:15:44] Brigitte: I think media has changed so much and everyone is trying to keep up and make sure that we understand what I call where the eyeballs are going. And I think that CTV specifically is, as you know, um, Growing exponentially. A lot of investment going in that [00:16:00] area. And we are as well experimenting there, and we have a lot of brands who have invested in connected TV because it's more data driven. [00:16:09] It's addressable, it's targeted, and we can see how it performs. And generally, again, we measure our ROIs against all of our touch points and we have found it is very performant. So we will continue to invest there. It's bringing new people into our brands, Hills specifically, pet food for Colgate. We do a lot of CTV and it's, performing really well for them. [00:16:33] So we're really learning how to do what I would call data driven decision making, data driven targeting. and get the measurement that proves that cycles really working for us, and it's been terrific. I mean, Colgate as one of the classic CPGs. That's hundreds of years old. actually recently posted, 9. [00:16:52] 8 percent organic sales growth. So we really are driving the base business with a lot of these new strategies. [00:16:58] Damian: And from your point of view, [00:17:00] I'm assuming that measurement portion is better. Is just the accuracy of the measurement is getting better. The data signals are getting better. Yes, absolutely. But it's also giving [00:17:11] Brigitte: everyone a whole lot more data to have to handle, hygienate, stitch together and master. And that's the complexity in a lot of this as well. And these transformations always have what I call a lot of data exhaust, a lot of data spinoff, and you have to be equipped in your organization to start mastering and managing that kind of data. [00:17:33] Ilyse: What kind of data? Like, where does it go? it sounds like trash you just like have to take out. [00:17:42] Brigitte: So, we are, definitely looking to make sure that we put our data in a data cloud. we are looking at consumer data platforms, CDPs, because we do understand that's a place where we can stitch data together to give us a better view of the consumer. [00:17:56] We're strategizing around, unknown and [00:18:00] known data sets. first party, second party, third party data. So all of those things are coming together, strategically for us to be able to drive data driven marketing. [00:18:14] Damian: upskilling your employees. And this comes at a time when there's a ton of emphasis on AI, you know, as a friend or a foe. So, why is that important to you to place that emphasis on the people who work, in the company? Why is digital upskilling such an important, job, I guess, for you? [00:18:33] Brigitte: So it's the beginning of the whole conversation. there is a need to make sure that all of our employees around the world have access to continuous improvement and upskilling and learning. And so as we drove a digital transformation, we needed to bring everybody along with the journey. But nobody can come along if they don't understand some of the basics and the principles, not just the why of what we're doing, but the what it means. [00:18:58] So Colgate Palmolive [00:19:00] invested a lot of time and money into upscaling its own employees. And then we did, fun stuff. We badged people who took X amount of courses. we allowed them to post that on LinkedIn, because they should be proud of upscaling themselves. And it's really good for their careers and their own self development. [00:19:17] But it's also a dynamic for creating change, right? Because as you learn more, you can actually make different decisions Transcribed Act differently. Ask the right questions. Push your teams to make sure we are competing and marketing in a digital age effectively for our brands. So upskilling was everything for us. [00:19:35] and it's really also about Colgate's belief that we should invest back in our employees. this is about raising all boats. So as I also drove a digital transformation, I recruited a lot of talent into Colgate Palmolive, but equally important to all of us was upskilling the teams that we had. [00:19:52] It's reassuring to hear at a time [00:19:54] Damian: a time when, you know, there's all this chat about AI, but it's nice to hear. [00:19:57] Damian: And [00:20:00] that's it for this edition of The Current Podcast. We'll be back next week, so stay tuned. [00:20:04] Ilyse: The Current Podcast's theme is by Love Caliber. The current team includes Cat Fessy and Sydney Cairns. [00:20:11] Damian: And remember, I'm Damian. [00:20:13] Ilyse: I'm Ilyse. [00:20:14] Damian: And we'll see you next time. And if you like what you hear, please subscribe and leave us a review. Also, tune in to our other podcast, The Current Report.

#214 Girişimlere global ölçekte destek veren Yıldız Teknopark | İsa Turgut İnci

Caps Lock

Play Episode Listen Later Sep 20, 2024 30:19

Girişimleri uçtan uca destekleyen Yıldız Teknopark'ın Genel Müdür Yardımcısı İsa Turgut İnci ile teknopark ve global markaları YTU Startup House'un girişimlere hem yurt içinde hem de yurt dışında sunduğu imkanlar hakkında konuştuk. İsa Turgut İnci: https://www.linkedin.com/in/isa-turgut-inci/ Yıldız Teknopark: https://www.yildizteknopark.com.tr/ YTU Startup House: https://ytustartuphouse.com.tr/ 00:00 - Swipeline Intro 01:10 - Yıldız Teknopark ve YTU Startup House 06:54 - Global markalarla partnerlik nasıl oluyor? 12:35 - CERN ile derin teknoloji 14:55 - CPTS modeli 20:18 - Topluluk oluşturmak 24:08 - Portfolyo yönetimi ve yetenek yönetimi 28:00 - Swipeline Outro - *GÜNLÜK E-POSTA BÜLTENİMİZ*

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212. ¡CPTs y campos NATIVOS para WordPress! Llegan los Content Models

Negocios & WordPress

Play Episode Listen Later Sep 17, 2024 58:38 Transcription Available

Explorando el Nuevo Plugin de Modelos de Contenido y Más en Negocios WP En este episodio de Negocios WP, Yannick y Elías Gómez discuten la nueva temporada del programa y presentan el episodio número 212. El episodio se centra en un nuevo plugin experimental de WordPress.com que permite crear custom post types y campos personalizados directamente con la interfaz nativa de WordPress. También se comenta sobre nuevas funcionalidades de CSS y se habla de la gestión de licencias, hosting, y dominios para clientes. Además, se responden preguntas y comentarios de la audiencia, incluyendo temas sobre cómo trabajar con varias PCs, mantener sitios web semilla, y la gestión de paquetes de horas. 00:00 Bienvenidos a la Nueva Temporada 00:33 Nuevas Funcionalidades y Curiosidades 01:26 Proyectos y Automatizaciones 02:46 Eventos y Novedades Personales 08:27 CSS: Nuevas Funciones y Aplicaciones 14:38 Explorando Content Models en WordPress 28:56 Diseño y Sistema para Crear Single Meter 29:17 Creación de Custom Fields y Custom Post Types 29:35 Diseño sin Necesidad de Plugins Externos 29:57 Uso del Site Editor para Plantillas 30:21 Problemas con el Site Editor y Campos Personalizados 31:04 Copiar y Pegar Modelos en el Context Model 32:19 Soporte para Taxonomías y Categorías 34:39 Añadir Campos de Imagen y Guardar Datos 37:42 Manager de Post Meta y Campos Personalizados 39:16 Responder Comentarios de YouTube 39:59 Sincronización de Archivos y Licencias 48:07 Packs de Horas y Facturas Rectificativas 57:44 Conclusión y Despedida

Complex Trauma Is A Neurodivergence

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Play Episode Listen Later Aug 26, 2024 55:29 Transcription Available

What is a neurotypical world? Here at Trauma Rewired, we don't believe it exists. As humans, we are biodynamic, unique, individuals that process the world around us differently. So understanding how that happens is key to unlocking our healing potential. Complex trauma adds another layer to the mix, which we believe is not separate from neurodivergence. The “extra” neural pathways reinforced by traumatic events to keep us safe is what shapes the neurodivergent spectrum. On today's episode, Elisabeth and Jennifer are joined by founder of Next Level Neuro, Matt Bush, to discuss how complex trauma IS neurodivergence. They take a deep dive into what goes on in the brain during development and when traumatic events happen, that result in shaping our neurodivergent superpowers. They also discuss how to hone in and take control of these unique nuances to better share our gifts with the world. Although we cannot change our past experiences, we can change how we process sensory information and rewire the brain to reinterpret triggers that may not be helpful. Through proper dosing of NSI tools, we want to show you how you can achieve that. So tune in to learn about this and more! Topics discussed in this episode: Does a neurotypical world exist? How neurodivergence effects sensory processing CPTS is ongoing relational trauma during development How everyone's neurodivergence is experienced differently on a spectrum The chemical change that happens in the brain during stress responses The energy cost of self care and healing Rewiring the brain go reinterpret triggers Why does understanding how we process trauma matter? Will you lose your neurodivergent superpowers while you heal? Nurturing the body to be a place of rest and joy Contact us about private Rewire Neuro-Somatic Coaching: https://brainbased-wellness.com/rewire-private-neuro-somatic-coaching/ Learn more about the Neuro-Somatic Intelligence Coaching program and sign up for the fall cohort now! https://www.neurosomaticintelligence.com Get started training your nervous system with our FREE 2-week offer on the Brain Based Membership site: https://www.rewiretrial.com Connect with us on social media: @trauma.rewired Join the Trauma Rewired Facebook Group! https://www.facebook.com/groups/761101225132846 FREE 1 Year Supply of Vitamin D + 5 Travel Packs from Athletic Greens when you use my exclusive offer: https://www.drinkag1.com/rewired This episode was produced by Podcast Boutique https://www.podcastboutique.com Trauma Rewired podcast is intended to educate and inform but does not constitute medical, psychological or other professional advice or services. Always consult a qualified medical professional about your specific circumstances before making any decisions based on what you hear. We share our experiences, explore trauma, physical reactions, mental health and disease. If you become distressed by our content, please stop listening and seek professional support when needed. Do not continue to listen if the conversations are having a negative impact on your health and well-being. If you or someone you know is struggling with their mental health, or in mental health crisis and you are in the United States you can 988 Suicide and Crisis Lifeline. If someone's life is in danger, immediately call 911. We do our best to stay current in research, but older episodes are always available. We don't warrant or guarantee that this podcast contains complete, accurate or up-to-date information. It's very important to talk to a medical professional about your individual needs, as we aren't responsible for any actions you take based on the information you hear in this podcast. We invite guests onto the podcast. Please note that we don't verify the accuracy of their statements. Our organization does not endorse third-party content and the views of our guests do not necessarily represent the views of our organization. We talk about general neuro-science and nervous system health, but you are unique. These are conversations for a wide audience. They are general recommendations and you are always advised to seek personal care for your unique outputs, trauma and needs. We are not doctors or licensed medical professionals. We are certified neuro-somatic practitioners and nervous system health/embodiment coaches. We are not your doctor or medical professional and do not know you and your unique nervous system. This podcast is not a replacement for working with a professional. The BrainBased.com site and Rewiretrail.com is a membership site for general nervous system health, somatic processing and stress processing. It is not a substitute for medical care or the appropriate solution for anyone in mental health crisis. Any examples mentioned in this podcast are for illustration purposes only. If they are based on real events, names have been changed to protect the identities of those involved. We've done our best to ensure our podcast respects the intellectual property rights of others, however if you have an issue with our content, please let us know by emailing us at traumarewired@gmail.com All rights in our content are reserved

180: Spelt like Manchester sounds like Liverpool

Midlifing

Play Episode Listen Later May 20, 2024 26:24

Send us a Text Message.Simon and Lee discuss many things including pizza, the D-Day landings and going dry. No one reads these show-notes so we will just leave it at that. Some other details from the episode: getting things stuck in your teeth, Lee's naked ambition, remote dinner dates, kamaikaze blue tits, stressing syllables in language, how to say Alghero, Cagliari, Dittisham, Broughan, zero-alcohol beer, sleeping better without alcohol, Lee slacking off at work, whether or not the Falmouth VC listens to Midlifing, breakfast dessert, a piece of theoretical cake, the US Army and the D-Day landings (educated and inexperienced), PTS and CPTS, two slices of pizza, Simon being woken up by his neighbours having sex, Jefrey and Lee trying to figure out what the noise is (and looking like perverts), new pop-up pizza in Totnes, pizza is great, how deep pockets can be, types of handbags and just how much Lee knows about them. Get in touch with Lee and Simon at info@midlifing.net. ---The Midlifing logo is adapted from an original image by H.L.I.T: https://www.flickr.com/photos/29311691@N05/8571921679 (CC BY 2.0)

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Social Anxiety of Complex Post traumatic Stress

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Play Episode Listen Later May 6, 2024 41:19 Transcription Available

The term social anxiety gets tossed around a lot these days, however individuals with CPTS who experience social anxiety feel its effects on a visceral level. It can be highly debilitating and can affect the way we relate and connect to others, when the need for connection is at the very core of what makes us human. Knowing if you actually have social anxiety can be tricky, especially if there are socially acceptable coping mechanisms like overconsumption of substances involved. The proof is in the nervous system outputs, such as migraines, pain, exhaustion, or binge eating, after every social event. As well as, if these outputs cause you to refrain from being in social settings all together. At these times, it's important to reflect on whether you're genuinely comfortable in social situations or if social anxiety may be at play. In today's episode, Elisabeth and Jennifer explore the world of social anxiety, specifically what signs in your nervous system to look out for if you suspect you have social anxiety, the difference between social anxiety and being socially awkward, the role substance use plays, how your attachment style can indicate your level of social anxiety, and how to repattern the nervous system using NSI tools to overcome social anxiety, and much more. As humans, we need to connect to others, and we need relationships to thrive. Social anxiety can impede these very human needs, however there is a way around it. It is possible to change how your nervous system takes in information, and change the way it reacts to that information, using simple tools to rewire and regulate. Tune in to hear how and more! Topics discussed in this episode: What is social anxiety? The nervous system outputs associated with social anxiety Substance use and social anxiety How the inner critic and toxic shame shows up in social anxiety What is hypervigilance? Physiological reasons why stress in social situations can cause protective outputs How ADHD and social anxiety overlap How attachment styles are related to social anxiety Repatterning the nervous system to experience new outputs using NSI Contact us about private Rewire Neuro-Somatic Coaching: https://brainbased-wellness.com/rewire-private-neuro-somatic-coaching/ Learn more about the Neuro-Somatic Intelligence Coaching program and sign up for the spring cohort now! https://www.neurosomaticintelligence.com Get started training your nervous system with our FREE 2-week offer on the Brain Based Membership site: https://www.rewiretrial.com Connect with us on social media: @trauma.rewired Join the Trauma Rewired Facebook Group! https://www.facebook.com/groups/761101225132846 FREE 1 Year Supply of Vitamin D + 5 Travel Packs from Athletic Greens when you use my exclusive offer: https://www.drinkag1.com/rewired This episode was produced by Podcast Boutique https://www.podcastboutique.com Trauma Rewired podcast is intended to educate and inform but does not constitute medical, psychological or other professional advice or services. Always consult a qualified medical professional about your specific circumstances before making any decisions based on what you hear. We share our experiences, explore trauma, physical reactions, mental health and disease. If you become distressed by our content, please stop listening and seek professional support when needed. Do not continue to listen if the conversations are having a negative impact on your health and well-being. If you or someone you know is struggling with their mental health, or in mental health crisis and you are in the United States you can 988 Suicide and Crisis Lifeline. If someone's life is in danger, immediately call 911. We do our best to stay current in research, but older episodes are always available. We don't warrant or guarantee that this podcast contains complete, accurate or up-to-date information. It's very important to talk to a medical professional about your individual needs, as we aren't responsible for any actions you take based on the information you hear in this podcast. We invite guests onto the podcast. Please note that we don't verify the accuracy of their statements. Our organization does not endorse third-party content and the views of our guests do not necessarily represent the views of our organization. We talk about general neuro-science and nervous system health, but you are unique. These are conversations for a wide audience. They are general recommendations and you are always advised to seek personal care for your unique outputs, trauma and needs. We are not doctors or licensed medical professionals. We are certified neuro-somatic practitioners and nervous system health/embodiment coaches. We are not your doctor or medical professional and do not know you and your unique nervous system. This podcast is not a replacement for working with a professional. The BrainBased.com site and Rewiretrail.com is a membership site for general nervous system health, somatic processing and stress processing. It is not a substitute for medical care or the appropriate solution for anyone in mental health crisis. Any examples mentioned in this podcast are for illustration purposes only. If they are based on real events, names have been changed to protect the identities of those involved. We've done our best to ensure our podcast respects the intellectual property rights of others, however if you have an issue with our content, please let us know by emailing us at traumarewired@gmail.com All rights in our content are reserved

The Inner Critic of Complex Post Traumatic Stress

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Play Episode Listen Later Apr 22, 2024 49:26 Transcription Available

We've all experienced the inner critic to some extent. You know, that voice inside of your head saying you're not good enough, or that you're a bad person. Where does this voice come from and why is it so vicious? Well, for people dealing with CPTS, this voice is even louder, and even more critical. The volume gets turned up ten notches, and turning it off feels like a game of tug of war. Understanding where this voice comes from and how it manifests is a crucial part to replacing the inner critic with self compassion. On this episode of Trauma Rewired, Elisabeth and Jennifer sit down to discuss the inner critic, specifically the severity of it when it comes to people with CPTS, what activates the inner critic loop cycle, what part of the brain the inner critic activates, the reflexive responses associated with the inner critic, and finally, how NSI training can help with quieting the inner critic. This type of reflexive response is created as a means of survival, the brain always wants to protect itself. However, the constant cycle of judgment, criticism, demeaning thoughts about the self becomes maladaptive when it stops serving its original purpose. There is a way to quiet the inner critic, which we want to share with you today. Tune in to find out how to turn down the volume on the inner critic, and the volume up on self compassion. Topics discussed in this episode: Characteristics of the inner critic for those experiencing CPTS Where the inner critic lives in the brain The fawn response and how it's related to the inner critic What activates the inner critic loop? The root cause of the inner critic How authenticity is affected by attachment style Freeze trauma response The opposite of the inner critic How NSI training can move you out of the inner critic loop cycle The importance of creating an internal environment of safety Being exposed to other people's inner critic Gossip as an external critic Combating the external critic with self compassion If you would like to WATCH the episode and/or have closed captions, check out our Trauma Rewired YOUTUBE channel! If you would like transcripts of this episode, you can find them HERE on Apple Podcasts. Learn more about the Neuro-Somatic Intelligence Coaching program and sign up for the spring cohort now! https://www.neurosomaticintelligence.com Get started training your nervous system with our FREE 2-week offer on the Brain Based Membership site: https://www.rewiretrial.com Connect with us on social media: @trauma.rewired Join the Trauma Rewired Facebook Group! https://www.facebook.com/groups/761101225132846 FREE 1 Year Supply of Vitamin D + 5 Travel Packs from Athletic Greens when you use my exclusive offer: https://www.drinkag1.com/rewired This episode was produced by Podcast Boutique https://www.podcastboutique.com Trauma Rewired podcast is intended to educate and inform but does not constitute medical, psychological or other professional advice or services. Always consult a qualified medical professional about your specific circumstances before making any decisions based on what you hear. We share our experiences, explore trauma, physical reactions, mental health and disease. If you become distressed by our content, please stop listening and seek professional support when needed. Do not continue to listen if the conversations are having a negative impact on your health and well-being. If you or someone you know is struggling with their mental health, or in mental health crisis and you are in the United States you can 988 Suicide and Crisis Lifeline. If someone's life is in danger, immediately call 911. We do our best to stay current in research, but older episodes are always available. We don't warrant or guarantee that this podcast contains complete, accurate or up-to-date information. It's very important to talk to a medical professional about your individual needs, as we aren't responsible for any actions you take based on the information you hear in this podcast. We invite guests onto the podcast. Please note that we don't verify the accuracy of their statements. Our organization does not endorse third-party content and the views of our guests do not necessarily represent the views of our organization. We talk about general neuro-science and nervous system health, but you are unique. These are conversations for a wide audience. They are general recommendations and you are always advised to seek personal care for your unique outputs, trauma and needs. We are not doctors or licensed medical professionals. We are certified neuro-somatic practitioners and nervous system health/embodiment coaches. We are not your doctor or medical professional and do not know you and your unique nervous system. This podcast is not a replacement for working with a professional. The BrainBased.com site and Rewiretrail.com is a membership site for general nervous system health, somatic processing and stress processing. It is not a substitute for medical care or the appropriate solution for anyone in mental health crisis. Any examples mentioned in this podcast are for illustration purposes only. If they are based on real events, names have been changed to protect the identities of those involved. We've done our best to ensure our podcast respects the intellectual property rights of others, however if you have an issue with our content, please let us know by emailing us traumarewired@gmail.com All rights in our content are reserved.

Evènementiel et culture des Hautes-Pyrénées, du22 au 29 avril 2024

Radio UTL 65

Play Episode Listen Later Apr 20, 2024 25:53

-Evènementiel et culture du 22 au 29 avril 2024 (tous les détails dans le podcast) :Journée nationale du Souvenir de la déportation le 28 avril au Musée de la Déportation et de la Résistance (Tarbes) : - visite libre exposition "Désobéir pour sauver" de 9h à 12h et visite exposition de l'AFMD 65 de 9h à 12h et de 14h à 17h - 14h à 15h lecture de "La plus précieuse des marchandises" par la Cie HIPOTENGO- 15h30 projection "Where is Anne Frank ?"73° Salon de l'Association Artistique des Cheminots Tarbais du 15 au 26 avril , salle des fêtes Mairie de Tarbes150° anniversaire de la disparition de la Comtesse de Ségur – Médiathèque Simone Veil Bagnères de Bigorre- exposition autour de sa vie et de son œuvre du 18 avril au 11 mai dans le hall et lectures d'extraits de ses ouvrages le 24 avril à 15h3010° anniversaire de la Médiathèque Pierre Gamarra - Andrest: le 27 avril a/c de 9h30 troc de plantes, ateliers boutures, argile et à 11h30 "Les causeries vertes" d'Annick BALERIConférence "L'émigration pyrénéenne vers les Amériques au XIX° siècle" le 24 avril à 20h30, Salle de la Terrasse à Argelès-GazostRencontres :- avec Hugo BORIS, auteur le 24 avril à 17h, bibliothèque municipale d'Arrens-Marsous- avec Zoé COSSON, autrice pour une lecture musicale le 26 avril à 18h30 au Kairn -Arras en Lavedan- avec Sylvie BAUCHE, conférencière et autrice, le 27 avril à 16h30 au Théâtre des 7 chandelles à MaubourguetConte théâtral et musical le 27 avril à 17h au Théâtre des 7 chandelles à Maubourguet par la Cie la RonceraieAuberge philo le 24 avril à 18h , Espace de la Gare à Argelès-GazostSPECTACLES ((détails podcast)Tarbes en scène -Pari hors les murs : Représentations de "Gregory" au Théâtre des Nouveautés du 25 au 28 avril PARVIS : -"Counting stars with you" le 23 avril à 20h30 au Parvis- "Oraison" du 24 au 27 avril au Lycée Marie CurieHalle aux grains Bagnères de Bigorre "L'homme qui plantait des arbres" le 26 avril à 20h30ECLA Aureilhan : match improvisation le 27 avril à 20h30Petit Théâtre de la Gare- Argelès : "L'oiseau ravage", concert le 27 avril à 20h30CAC Séméac : "D'ombre et de lumière" par les classes musicales de Marie Curie le 26 avril à 20h30"Opération Boléro Paprika" le 28 avril (journée)Maison du Savoir St Laurent de Neste (hors les murs) : "LARZAC" le 26 avril à 20h30 salle des fêtes de Sarp et le 27 avril à 18h30 salle des fêtes CieutatTiers-lieu Amassa - Lourdes : humour "Game of Zone" avec Fatima La Mamma le 27 avril à 18h30Les Amis de la Musique de Robert Clos Juillan ; "A la portée de nos rêves" le 27 avril à 20h30 et le 28 avril à 15h, salle Jouanolou à JuillanConcerts (détails dans podcast) : "Maîtrise de Reims" le 23 avril à 20h30, en l'église St Jean - TarbesConcert des Chœurs Sing-Sing et à Cœur - Joie Branche d'Or le 26 avril à 20h30, église St Anne Tarbes au profit d'ADT Quart MondeAutres concerts détaillés dans podcast : "Eths d'Azu", groupe Orféo, "Les voix du Cagire"etc......Cinéma : "Montagne en scène", festival du film de montagne le 29 avril à 19h30 au MEGA CGR Tarbes"Festival FASCINES"- science fiction, festival des élèves de la cité René Billères du 24 au 26 avril au Casino d'Argelessoirées spéciales au Parvis tous les détails dans le podcast2°édition "Le Printemps de la CPTS", congrès santé les 26 et 27 avril au Parc des Expositions11° édition "Journée Sports Handicaps" le 27 avril de 10h à 17h Halle MarcadieuExpositions nouvelles : CAC Séméac (sur Nougaro), à Maubourguet , Laboratoire OMNIBUS et toujours en cours ( détails podcast) Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

What is C-PTSD?

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Play Episode Listen Later Apr 8, 2024 49:31 Transcription Available

We first explored this question in Season 2 and felt it was necessary to revisit; with more altitude, updated research and further along in our healing journeys. In this episode, hosts Elisabeth Kristof and Jennifer Wallace dive deep into the realm of Complex Post Traumatic Stress, or CPTS, exploring the complexities of trauma and the impact on our nervous systems. We offer a comprehensive understanding of its five key components. The hosts share practical tools and emphasize the importance of healing and understanding our own nervous systems. Join us as we re-examine the language surrounding complex trauma and discuss the potential for real change and healing. We unpack its somatic and neurological effects, share practical tools for healing, challenge traditional perspectives on trauma, and empower you to cultivate a resilient nervous system. This conversation sheds light on how trauma affects not only emotions, but also posture, movement abilities, and overall brain function. Together, let's embark on a journey of self-understanding, compassion, and intentional neurosomatic rehabilitation Topics discussed in this episode Redefining Complex Trauma and the importance of language The 5 distinguishing components of Complex Trauma Somatic and neurological components of CPTS The importance of Self Compassion Tools for repatterning Intentional Rehabilitation and learning your nervous system Impact of shronic stress on brain development Integration, dissociation, and creating safety in the nervous system Hit subscribe and follow us as we unpack each of the characteristics individually and Get started training your nervous system with our FREE 2-week offer: https://www.rewiretrial.com If you would like to WATCH the episode and/or have closed captions, check out our Trauma Rewired YOUTUBE channel! Learn more about the Neuro-Somatic Intelligence Coaching program here: https://www.neurosomaticintelligence.com Connect with us on social media: @trauma.rewired Join the Trauma Rewired Facebook Group! https://www.facebook.com/groups/761101225132846 FREE 1 Year Supply of Vitamin D + 5 Travel Packs from Athletic Greens when you use my exclusive offer: https://www.drinkag1.com/rewired If you need access to transcripts of this episode, you can find that HERE on Apple Podcasts. This episode was produced by Podcast Boutique https://www.podcastboutique.com Full Disclaimer Trauma Rewired podcast is intended to educate and inform but does not constitute medical, psychological or other professional advice or services. Always consult a qualified medical professional about your specific circumstances before making any decisions based on what you hear. We share our experiences, explore trauma, physical reactions, mental health and disease. If you become distressed by our content, please stop listening and seek professional support when needed. Do not continue to listen if the conversations are having a negative impact on your health and well-being. If you or someone you know is struggling with their mental health, or in mental health crisis and you are in the United States you can 988 Suicide and Crisis Lifeline. If someone's life is in danger, immediately call 911. We do our best to stay current in research, but older episodes are always available. We don't warrant or guarantee that this podcast contains complete, accurate or up-to-date information. It's very important to talk to a medical professional about your individual needs, as we aren't responsible for any actions you take based on the information you hear in this podcast. We invite guests onto the podcast. Please note that we don't verify the accuracy of their statements. Our organization does not endorse third-party content and the views of our guests do not necessarily represent the views of our organization. We talk about general neuro-science and nervous system health, but you are unique. These are conversations for a wide audience. They are general recommendations and you are always advised to seek personal care for your unique outputs, trauma and needs. We are not doctors or licensed medical professionals. We are certified neuro-somatic practitioners and nervous system health/embodiment coaches. We are not your doctor or medical professional and do not know you and your unique nervous system. This podcast is not a replacement for working with a professional. The BrainBased.com site and Rewiretrail.com is a membership site for general nervous system health, somatic processing and stress processing. It is not a substitute for medical care or the appropriate solution for anyone in mental health crisis. Any examples mentioned in this podcast are for illustration purposes only. If they are based on real events, names have been changed to protect the identities of those involved. We've done our best to ensure our podcast respects the intellectual property rights of others, however if you have an issue with our content, please let us know by emailing us traumarewired@gmail.com All rights in our content are reserved.

La place du rhumatologue dans les structures d'exercice coordonnées (CPTS et ESS)

La Minute Rhumato

Play Episode Listen Later Feb 29, 2024 6:13

Qu'est-ce que l'exercice coordonné ? Quelles sont les types de structure concernées ? Comment la rhumatologie s'inscrit dans ces structures ? En quoi consiste les équipes de soins spécialisés en rhumatologie ? Quel message transmettre aux patients ? Le Dr Eric Senbel, rhumatologue à Marseille, Président des équipes de soins spécialisés en rhumatologie et Président du Conseil National Professionnel de Rhumatologie répond à vos questions. Invité : Dr Eric Senbel https://www.cnprhumatologie.fr/actualites/le-nouveau-bureau Le Dr Senbel déclare ne pas avoir de lien d'intérêt en rapport avec le sujet traité L'équipe :  Comité scientifique : Pr Jérémie Sellam, Pr Thao Pham, Dr Catherine Beauvais, Dr Véronique Gaud-Listrat, Dr Céline Vidal, Dr Sophie Hecquet Animation : Pyramidale Communication Production : Pyramidale Communication Soutien institutionnel : Pfizer Crédits : Pyramidale Communication, Sonacom

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Episode 225: Keith Grossman, Leadership Lessons from a CEO

Motivated to Lead Podcast - Mark Klingsheim

Play Episode Listen Later Feb 22, 2024 22:52

This week, we welcome back Keith Grossman. Keith has been a leader in the medical technology industry for more than 35 years. He is currently the Chairman of the Board of Nevro Corporation (NVRO), where he was previously President and CEO from 2019 through April 2023. Prior to Nevro, he was named President and CEO of Thoratec Corp. (THOR) for the second time in 2014. He led the company's return to growth, a 2.5x increase in company value, and its $3.4 billion acquisition by St. Jude Medical in 2015. He previously served as the CEO, President, and Director of Conceptus, Inc. (CPTS) from 2011 to 2013, where he took the company from negative sales growth to over 20% growth, tripled EBIDTA, and led the company's sale to Bayer Healthcare for over $1.1 billion, a 3x increase in the company's value before his arrival. Prior to Conceptus, Keith served as managing director of TPG (Texas Pacific Group), a private equity firm, as a member of its healthcare investment team. Prior to TPG, Mr. Grossman served as Thoratec's President, Chief Executive Officer, and director for the first ten years of its growth as a commercial company. Prior to Thoratec, he held a number of commercial and general management roles with companies, including SulzerMedica and American Hospital Supply Corp. He currently also serves as Vice Chairman of Alcon, Inc., and is on the board of Outset Medical, Inc. and previously served as a member of the Board of directors of Intuitive Surgical, Inc., Kyphon, Inc., ViewRay, Inc., Zeltiq, Inc, and a number of privately held medical device companies. Keith received a B.S. in life sciences from The Ohio State University and an M.B.A. from Pepperdine University.

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#82 - NatRevMD's Podcast on Consultation CPTs

RevMD

Play Episode Listen Later Feb 9, 2024 12:47

This week, we delve into the intricate details of billing for interprofessional consultations, focusing on the essential CPT codes 99446-99449 and 99451-99452. This episode is a must-listen for doctors looking to enhance their billing procedures and increase their practice's efficiency.With our transition from National Revenue Consulting to NatRevMD, this new name signifies our broadened mission and steadfast dedication to offering unparalleled, comprehensive medical billing solutions designed specifically for healthcare providers such as yourself.Join other healthcare professionals in the discussion on Facebook Group NatRevMD Don't miss an episode, subscribe via Apple Podcasts and if you haven't done so already, Leave us a review on Apple Podcasts.If you are looking for a reliable, data-driven, medical biller to help grow your revenue reach out to Info@nationalrevenueconsulting.com or visit us here.

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#47 - Philippe Pujol - Raconter la santé en 2040

Les Transformateurs by Lowpital

Play Episode Listen Later Feb 7, 2024 54:59

Philippe Pujol est journaliste et écrivain. Lauréat du Prix Albert Londres, il a notamment écrit le livre "Marseille 2040, le jour où notre système de santé craquera" à partir d'une enquête auprès d'experts et de données prospectives. Dans cet épisode, il raconte la démarche et ses impacts et nous parle de l'intérêt de raconter les futurs. Merci à la CPAM de la Manche qui nous a accueillis dans son Lab à Cherbourg pour réaliser cet enregistrement, suite à un projet de design fiction mené par Lowpital avec la CPTS du Cotentin ! Pour voir le replay de notre soirée Design Fiction à Cherbourg : https://youtube.com/live/lMSEPvzAH_g Pour commander le livre de Philippe Pujol, Marseille 2040 : https://editions.flammarion.com/marseille-2040/9782081422292 Vous avez l'âme d'un Transformateur et souhaitez vous aussi transformer le système de santé ? Notre formation Design Thinking en Santé vous donnera l'inspiration et les outils nécessaires pour passer à l'action ! Plus d'informations sur ⁠https://lowpital.care/formations/design-thinking-sante⁠ Crédits de l'épisode Interview : Aude Nyadanu Musique : Aude Nyadanu & Pierre Roquin Montage : Charline Yao

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Cultur'infos du 29 janvier au 5 février 2024

Radio UTL 65

Play Episode Listen Later Jan 27, 2024 19:07

Evènementiel et culture dans le 65 du 29 janvier au 5 février 202429 édition du Festival "Contes en hiver" du 26 janvier au 11 février 2024 sur la thématique du sport et des JO .Initiative portée par la Ligue de l'Enseignement des Hautes-Pyrénées :- le 31 janvier à la Bibliothèque D. Pennac d'Ibos à 10h30 "Tam Tam du monde" par Claudia Mad'Moizelle et à 15h à la Médiathèque de Vic en Bigorre "Cœurs en couleurs" par Claudia Mad'Moizelle, - le 2 février à 20h30 au tiers lieu de Bigorre (TLB) à Bagnères de Bigorre, "La géométrie des silences" par Marc Buléon- le 3 février à 10 h30 à la Médiathèque de Lourdes "Croc la lune" par Claudia Mad'Moizelle et à 18h30 au CAC Jean Glavany à Maubourguet " 42.195, le marathon d'une vie" par Marc Buléon- le 4 février à 16h à l'Abbaye de l'Escaladieu, "A portée de voix" par Marc Buléon 9° édition du Festival CINEZIQ les 2, 3 et 4 février 2024 à Argelès-Gazost au Petit Théâtre de la Gare et au Cinéma du CasinoUne quinzaine de films, ciné-concerts, musique, voir programmation complète avec ce lien :https://static.blog4ever.com/2016/07/820646/prog-cineziq-2024_9905096.pdfADH 65 -Les Amis d'HAMAP Humanitaire 65- Exposition d'œuvres d'artistes mises à disposition pour une vente au bénéfice de l'association du 2 au 10 février 2024 au Centre Albert Camus de Séméac- Conférence et table ronde "Vivre une action humanitaire en 2024" le vendredi 2 février à 19h au Centre Albert Camus de SéméacConférence et causerie- conférence "Un exemple de traitement par des médecines alternatives : la douleur chronique" par Caroline Crochet, Nicolas Robin, médecins et Pierre Mesthé, professeur de médecine, co-président de la CPTS au STAPS le jeudi 1er février à 18 h (organisée par l'UTL)- causerie verte animée par Annick Baléri le 3 février à 9h45 à la Médiathèque de LourdesThéâtre- "La douleur" avec Dominique Blanc le 30 janvier à 20h30 au Parvis- "Tous les hommes n'habitent pas le monde de la même façon" par la Compagnie de l'inutile (31) d'après Jean-Paul Dubois du 30 janvier au 4 février 2024 (détails dans podcast) au Petit Théâtre Maurice Sarrazin, MDA Quai de l'Adour - Tarbes- "Tous les matins, je me lève..." lectures autour de Jean-Paul Dubois par la Compagnie de l'inutile le 1er février à 14h30 au Petit Théâtre Maurice Sarrazin Tarbes- "Une peau plus loin", théâtre et musique live par La Farouche Cie (Aude) le 31 janvier à 20h30 à la Maison du Savoir de St Laurent de Neste et le 2 février à 20h30 à la Halle aux Grains à Bagnères de Bigorre( évènement des Maynats))- Café-théâtre "Nous ou l'amour sera au rendez-vous" dans le cadre de "Théâtre et petits gâteaux" à l'ECLA d'Aureilhan le 4 février à 15h30 par la Cie Exquis Mots- Théâtre d'improvisation avec "NEVROZ'ART le 3 février à 20h30 au Théâtre de la Gare à Cauterets-Théâtre jeune public " Une forêt" le 31 janvier à 15h au Théâtre des Nouveautés à Tarbes-"TRAVOL'TIME" (Parvis) détails dans podcast - du 31 janvier au 4 février dans divers lieux du département Expositions nouvelles (Carmel, Agence TLP Mobilités, Maison du Parc National et de la Vallée à Luz St Sauveur et Salon Chou à Tarbes) et en cours , Concerts: Cantera du Conservatoire, Concert de restitution violon/musique de chambre, Quentin Buffier à St Lary (détails dans podcast) etc...Cinéma : au CGR document-évènement sur Cyril Lignac

#245 – Balance de 2023 y objetivos de 2024

Les invités France Bleu Sud Lorraine

Play Episode Listen Later Jan 15, 2024 54:09

Síguenos en: ¿Qué tal la semana? Semana esther Puesta al día post-navideña 3 retornos de clientes Semana Nahuai Follow up del caso raro en el que una actualización de TEC creaba un problema. Me encuentro el plugin actualizado y todo funcionando ok.

"25% de la population à risque est vaccinée contre la Covid", selon Thierry Pechey, de la CPTS du Grand Nancy

Play Episode Listen Later Dec 18, 2023 3:48

durée : 00:03:48 - Thierry Pechey, de l'ordre des infirmiers de Meurthe-et-Moselle - La communauté professionnelle territoriale de Santé de la Métropole de Nancy organise une matinée de vaccination contre la Covid ce lundi matin. Alors que le virus du Covid circule activement avant les fêtes de fin d'année.

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EP. 105 It's Lazy To Think The World Is Not A Good Place

Professionally Offensive

Play Episode Listen Later Oct 5, 2023 60:07

Alex Harstrick, Founder and Managing Partner at J2 Ventures, leans into his experience from the Iraq/Afghanistan war to inform and fuel the next generation of technology and capabilities. Although he graduated from Columbia and Harvard, he shares that his time as an NYC EMT taught him a lot of how to be a Leader and ultimately run a VC. Spending time in the back of an ambulance teaches you extreme accountability and that one must take responsibility for their actions. Being an EMT also allowed him to meet his co-founder, Jonathan Bronson and build an enduring relationship. Alex dives into the significant impact the middle layer of any organization can make and it is the Sr. NCOs, LTs and CPTs on the battlefield that use high-levels of creativity to solve our biggest problems. The closeness to the problem makes you invaluable, but it is also the thing that can prevent others (especially the public) from seeing the value one is truly able to create. Through his time as a management consultant and intelligence officer, Alex was able to involve himself with entities like the National Security Defense Capital and KKR, that would ultimately allow him to better understand how dual-use applications can be a way for him to continue to Serve and create meaningful returns for investors. Alex believes that life is not just about measuring risk, but instead aligning your purpose with Teammates who you want to do the fun and hard things with. In the world of VC it is easy to be mired with the returns and numbers, but the "doing right" part for a world that is inherently good, is not lost on Alex and the J2 Team. Exposure to war and what's going on in our world can leave you wondering if we're going to be okay. Alex strongly believes that the world is good, but it requires Good People to get to work and keep it that way. Learn more about Alex and J2 Ventures: www.j2vp.com Check out other ways Joseph and Team are serving other Leaders at www.cabreratoro.com Follow @cabreratoro_explore (Instagram) Follow www.youtube.com/@JosephCabreraExplore LinkedIn: CabreraToro

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#230 – WordCamp Pontevedra 2023

Play Episode Listen Later Sep 18, 2023 61:31

Síguenos en: Una de las WordCamps más emblemáticas y a la que más cariño tenemos es la de Pontevedra en la que Nahuai ha estado este fin de semana y que repasamos entre otros temas de nuestro día a día. ¿Qué tal la semana? Semana esther Ojo próxima actualización WooCommerce y PHP < 7.4 Semana Nahuai Otra semana demasiado intensa. Follow up de la query, puede solucionarlo con la el apaño que me sugirió esther. Pero tuvo más emoción porque había un pre_get_posts en el functions.php.... También había CPTs que no tenían entradas en algunas categorías. Comentar lo guapo que ha quedado el timeline de la web de Antonio. Usando muchos tutoriales de Código Genesis para clientes: Añadir tamaños de imagen adicionales al desplegable del bloque de imagen y galería de WordPress Ocultar bloques a usuarios no logueados en WordPress Fantástico soporte de WP Overnight, de nuevo, esta vez por parte de Jordan Soares. Asistí a la presentación de propuesta de las recomendaciones para crear webs más sostenibles de la W3C, preparadas por el grupo Sustyweb del cual formo parte. Publicamos el post para que se nominen a los Team Reps del equipo de sostenibilidad: Contenido Nahuai Un par de tutoriales nuevos en Código Genesis: Ocultar bloques a usuarios que no hayan comprado un producto de Easy Digital Downloads https://codigogenesis.com/invertir-orden-columnas-movil-wordpress/ Tema principal: WordCamp Pontevedra 2023 Los vídeos de WordPress.tv: https://wordpress.tv/event/wordcamp-pontevedra-2023/ La charla de Nahuai. Tip de la semana https://wordpress.org/plugins/omniform/ Menciones Josué nos deja una sugerencia en TW/X Duda a expertos, cuando os piden acceso para SEOs u otro profesional en una web a la que lleváis el mantenimiento, ¿qué hacéis? ¿Ponéis alguna norma? En algún proyecto ya me la han liado y en otro me lo acaban de pedir y miedo me da

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#230 – WordCamp Pontevedra 2023

Play Episode Listen Later Sep 18, 2023 61:31

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#229 – Retomando la rutina, querys de categorías y charlas.

Play Episode Listen Later Sep 11, 2023 31:29

Síguenos en: La vuelta a la rutina no suele ser fácil, pero este año parece que está costando más de lo normal y que septiembre se nos va a hacer muyyy cuesta arriba. ¿Qué tal la semana? Semana esther Cogiendo el ritmo post-veraniego: nuevos mantenimientos, soporte, limpiezas Publicación de web de Antonio Muñoz Molina (1a web cliente con theme de bloques) (asco de dominios con ñ) Importancia pruebas en incógnito y sin VPN Semana Nahuai Semana durilla de vuelta al cole. Volviéndome lo como para crear consultas múltiples de 4 CPTs distintos, que comparten categoría, en una página de categoría. Retomando las consultorías con un cliente recurrente. Preparando las entrevistas para el proyecto de TGWF. El viernes tuvimos reunión de sostenibilidad en Slack donde estuvimos hablando de cómo conciliar los distintos horarios, la votación para los representantes de equipo, definición de roles... La iniciativa DEIB realizó su primera reunión oficial horas después. Preparando las charlas de WordCamp Pontevedra y del WP Day del Mobile Week Alcalá. Contenido Nahuai 2 nuevos tutoriales en Código Genesis de los cuales destaca: Novedades Sarah Gooding cumple 10 años escribiendo en WP Tavern FestingerVault haciendo de las suyas: https://www.binarymoon.co.uk/writing/welcome-to-the-festingervault-community/ Tip de la semana https://wphelpers.dev/icons

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#229 – Retomando la rutina, querys de categorías y charlas.

Finally Fearless with Dr. Mel

Play Episode Listen Later Sep 11, 2023 31:29

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E95: "Can I still work with my personal trainer if I'm having knee pain?"

Play Episode Listen Later Jun 30, 2023 34:24

Have you ever pushed through pain or leaking or just not feeling "right" in your body during a workout? Maybe you're not sure when to push through discomfort and when to stop and modify. Maybe you're not sure of the difference between discomfort and pain. Maybe you're worried that if you see someone like a physical therapist, they're gonna tell you to stop working with your personal trainer or Pilates instructor and you just don't want to do that. Today's episode stems off an earlier one I did re: CPTs vs. PTs and expands into why firing the people who make you feel good while rehabbing an injury/ailment might not always be the best answer. Healthcare is a difficult territory for women to navigate, as many of us are left feeling dismissed and unheard, our concerns being chalked up to being a "crazy woman" who just needs to lose weight (BARF). That shit ends here and now. Today, we take back our health and speak up: because no one else is gonna do it for us. Follow me on IG: dr.mel_pt Send me an email: mcioffidpt@newquestpt.com Work with me: www.yournewquest.com **Information presented in this podcast is not to be taken as medical advice and is for educational and entertainment purposes only** Theme music courtesy of Grace Mesa, “Like We Do”

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E91: Personal Trainer or a Physical Therapist - Who Should You See and When?

Finally Fearless with Dr. Mel

Play Episode Listen Later Jun 2, 2023 38:53

A question I get very frequently is "when should I see a physical therapist vs. a personal trainer?" For many of my clients, they work with both at the same time! In today's episode, we uncover when a PT might benefit you over a CPT, what the main differences are between CPTs and PTs, and why good physical therapy sometimes looks insanely similar to what you would see inside a training program written by your personal trainer. Healthcare is a difficult territory for women to navigate, as many of us are left feeling dismissed and unheard, our concerns being chalked up to being a "crazy woman" who just needs to lose weight (BARF). That shit ends here and now. Today, we take back our health and speak up: because no one else is gonna do it for us. Follow me on IG: dr.mel_pt Send me an email: mcioffidpt@newquestpt.com Work with me: www.yournewquest.com **Information presented in this podcast is not to be taken as medical advice and is for educational and entertainment purposes only** Theme music courtesy of Grace Mesa, “Like We Do”

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Day 2 - First experiences with getting support from Crocoblock

Plugged Into Programming - From WordPress Plugins To Micro SaaS

Play Episode Listen Later May 28, 2023 10:21

This is Day 2 of this series exploring how far I can push crocoblock's ecosystem of plugins to build a micro-SaaS app. I really like the ease of working on Custom Post Types or CPTs using Jetengine. Jetengine seems to be the original crocoblock plugin and it handles a lot of things, and its interface for building CPTs is pretty easy to use. I have made CPTs for years with code and also with PODS. I did get a reply to my questions I submitted on Day 1 (late in day), using the support ticket system. I am in Florida (UTC-5) and they seem to be in Ukraine (UTC+3), and I had a reply waiting for me around 6:30am or so on Day 2. Very fast turnaround and the ticket was helpful. Giving me 2 links. The crocoblock knowledge base is extensive with documents, tutorials, and a huge video collection. Tons of YouTube videos are made by crocoblock staff, and there are lots of good ones from independent people too. I also decided to do the dreaded deed and join Facebook. I had a Facebook account MANY years ago and cancelled it after 24 hours. I just don't like the feed system, people trying to friend you, etc. But crocoblocks has a private Facebook community group, and I joined to get into it. You have to wait for a few hours so they vet you. I used the same email I used to register my license of crocoblock. One my first day I posted a hello to everyone and got some responses :). There are 23.7k members! It does seem very active. On my first day while I was reading I decided to reply with an answer to someone's question - it was clearly about using AJAX so I felt I could answer them about using javascript to make the live updates in the client. They said it was helpful. That was about it. Day 2 was a J1 day as well, so I have limited time to put on this on weekdays (just like many of you). But I am able to use my time wisely and I will keep pushing forward! Till next time - keep on it.

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Day 1 - First successes building CPTs using Crocoblock's Jetengine plugin

Plugged Into Programming - From WordPress Plugins To Micro SaaS

Play Episode Listen Later May 27, 2023 17:58

Day 0 was basically purchase and install, while in this Day 1 episode I talk about setting up an smtp service for the dev site, as well as starting to actually build out part of the specialized content structure of the dev site. This app was previously developed using PODS and custom PHP code, so I am basically starting on one CPT called pets. Pets holds a title, featured image and a bunch of meta fields. Jetengine has a very nice interface allowing no code construction of the Custom Post Type, as well as allow creation and editing of the data itself in the admin backend. I am learning as I go, so I spent some time watching the crocoblock videos and reading tutorials. I did get some questions together and created a support ticket to see how long it takes to get help. More on that in Day 2. This episode is part of a 30 day test I am doing to crash-learn how to use the crocoblock ecosystem of plugins. I am building or should I say rebuilding one of my micro-SaaS apps that I previously developed using PODS, and lots of custom code. I want to see how far I can push crocoblocks :) I will save any coding for my secret sauce of the functionality of the application.

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Electrophysiological correlates of attention in the locus coeruleus - anterior cingulate cortex circuit during the rodent continuous performance test

PaperPlayer biorxiv neuroscience

Play Episode Listen Later Apr 20, 2023

Link to bioRxiv paper: http://biorxiv.org/cgi/content/short/2023.04.19.537406v1?rss=1 Authors: Hallock, H. L., Adiraju, S., Miranda-Barrientos, J., McInerney, J. M., Oh, S., DeBrosse, A. C., Li, Y., Carr, G., Martinowich, K. Abstract: Sustained attention, the ability to focus on an activity or stimulus over time, is significantly impaired in many psychiatric disorders, and there remains a major unmet need in treating impaired attention. Continuous performance tests (CPTs) were developed to measure sustained attention in humans, non-human primates, rats, and mice, and similar neural circuits are engaged across species during CPT performance, supporting their use in translational studies to identify novel therapeutics. Here, we identified electrophysiological correlates of attentional performance in a touchscreen-based rodent CPT (rCPT) in the locus coeruleus (LC) and anterior cingulate cortex (ACC), two inter-connected regions that are implicated in attentional processes. We used viral labeling and molecular techniques to demonstrate that neural activity is recruited in LC-ACC projections during the rCPT, and that this recruitment increases with cognitive demand. We implanted male mice with depth electrodes within the LC and ACC for local field potential (LFP) recordings during rCPT training, and identified an increase in ACC delta and theta power, and an increase in LC delta power during correct responses in the rCPT. We also found that the LC leads the ACC in theta frequencies during correct responses while the ACC leads the LC in gamma frequencies during incorrect responses. These findings may represent translational biomarkers that can be used to screen novel therapeutics for drug discovery in attention. Copy rights belong to original authors. Visit the link for more info Podcast created by Paper Player, LLC

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EP448 - Nothing is certain but CPTs & taxes

WPwatercooler - Weekly WordPress Talk Show

Play Episode Listen Later Mar 19, 2023 31:33

In this episode of WPwatercooler, hosts Jason Tucker, Sé Reed, and Jason Cosper dive into the world of Custom Post Types and taxonomies. They discuss the popular CPTUI plugin and explore the new Custom Post Types management feature recently added to Advanced Custom Fields Pro (ACF Pro). We may even get into user taxonomies! Whether you're a seasoned WordPress developer or just getting started, this episode is a must-participate for anyone interested in creating custom post types in WordPress!

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#49 - Hors-série - Conversation avec un médecin généraliste : Jean-Charles Vauthier - "L'ultra Doc'" -

Maddie, conversation avec un kiné

Play Episode Listen Later Mar 10, 2023 75:14

La pratique de la médecine avec passion et modernité est à l'honneur dans ce nouvel de Maddie ! @Jean-Charles Vauthier, j'aurais envie de le qualifier avec beaucoup de sympathie “d'Ultra doc”. En effet, médecin de campagne, médecin du sport, maître de conférence à la faculté de Nancy , passionné de recherche c'est aussi un ultra défenseur des échanges pluri-professionnels, il nous partagera ses expériences en tant que responsable de la CPTS du massif vosgien. Ultra passionné de l'activité physique en tant que médicament, il nous expliquera pourquoi le sport n'est pas l'activité physique et pourquoi l'activité physique n'est pas l'opposé de la sédentarité. Mais Jean-Charles, c'est aussi un ultra traileur, curieux de vivre des expériences pour apprendre toujours un peu plus sur notre physiologie ou sur celle de ceux qui malgré des maladies métaboliques ou chroniques bousculent les codes et font avancer une médecine parfois campée sur des principes de précaution. Enfin, ultra optimiste, son message fort sur la formation aux gestes qui sauvent ne vous laissera pas indifférent. . Belle journée ! #kiné #kinésitherapie #running #physio #run #courseàpieds #podcast --- Send in a voice message: https://podcasters.spotify.com/pod/show/maddie-kine/message

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Parlons-en ! Avec Pierre Albertini, ex-directeur de la Cpam de Paris

PaperPlayer biorxiv neuroscience

Play Episode Listen Later Mar 1, 2023 24:39

Cette semaine, ESE donne la parole à Pierre Albertini, l'ancien directeur de la Cpam de Paris, sur le rapport qu'il a co-écrit avec le Dr Franzoni (généraliste et président de la CPTS de Valenciennes) sur la simplification des tâches administratives des médecins libéraux.

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Providing Trauma-Informed Pediatric Care. What it Means, and How UK HealthCare Can Help

UK HealthCast

Play Episode Listen Later Feb 3, 2023

CPTS is part of the National Child Traumatic Stress Network (NCTSN). It brings together a unique multi-disciplinary team headquartered at three institutions: Children's Hospital of Philadelphia, Nemours Children's Health, and University of Kentucky HealthCare. We work closely with familyadvocates and frontline healthcare providers around the United States and internationally. Our mission is to reduce pediatric medical traumatic stress by promoting trauma-informed healthcare. We reach healthcare providers and systems - disseminating evidence-based practices and screening tools and training providers to recognize and address traumatic stress in children. We provide resources for pediatric patients and their families in English and Spanish.

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Audio Book: Beside the Brook #2 Cpts 3 4 'A tea party / Harvest time' (Catherine McDonald)

Christadelphians Talk

Play Episode Listen Later Dec 23, 2022 29:35

Beside the Brook 'The story of someone who found the Truth' Author: Catherine McDonald Reader: Paul Cresswell Chapter 3 - A tea party Chapter 4 - Harvest time --- Send in a voice message: https://anchor.fm/christadelphians-talk/message

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Audio Book - Beside the Brook #1 Cpts 1-2 'A house on wheels - Meeting Mr Ting Tong' - (Catherine McDonald)

Christadelphians Talk

Play Episode Listen Later Dec 23, 2022 24:08

A @Christadelphians Video: Beside the Brook (Catherine McDonald) 'The story of someone who found the Truth' Author: Catherine McDonald Reader: Paul Cresswell Chapter 1 - A House on Wheels Chapter 2 - Meeting Mr Ting Tong --- Send in a voice message: https://anchor.fm/christadelphians-talk/message

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Audio Book: Beside the Brook #3 Cpts 5-6 'A Storm Kenneth visits Mr Ting Tong' (Catherine McDonald)

Christadelphians Talk

Play Episode Listen Later Dec 23, 2022 32:44

A @Christadelphians Video: Beside the Brook 'The story of someone who found the Truth' Author: Catherine McDonald Reader: Paul Cresswell Chapter 5 - A storm Chapter 6 - Kenneth visits Mr Ting Tong --- Send in a voice message: https://anchor.fm/christadelphians-talk/message

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Is mild ADHD beneficial: Brain criticality is maximal with moderate ADHD symptom scores

Play Episode Listen Later Dec 15, 2022

Link to bioRxiv paper: http://biorxiv.org/cgi/content/short/2022.12.14.519751v1?rss=1 Authors: Hirvonen, J., Haque, H., Wang, S. H., Simola, J., Morales-Munoz, I., Cowley, B. U., Palva, J. M., Palva, S. Abstract: Attention-deficit/hyperactivity disorder (ADHD) is characterized by involuntary fluctuations of attention in continuous performance tasks (CPTs) wherein attention must be sustained over long periods of time. The neuronal basis underlying aberrant attentional fluctuations in time scales from seconds to minutes have remained poorly understood. Neuronal alpha- and gamma-band oscillations are thought to implement attentional and top-down control of sensorimotor processing. We hypothesized that aberrant behavioral fluctuations in ADHD would be caused by aberrant endogenous brain dynamics in alpha and gamma-band oscillations and specifically by their aberrant long-range temporal correlations (LRTCs). We measured brain activity with magnetoencephalography (MEG) from adult participants diagnosed with ADHD (N = 19) and from healthy control subjects (N = 20) during resting state and two CPTs; a threshold stimulus detection task and a Go/NoGo task. We then estimated LRTCs of neuronal oscillations and behavioral fluctuations with detrended fluctuation analysis (DFA). ADHD was associated with aberrant LRTCs in both behavioral performance and of neuronal oscillations. LRTCs were correlated with symptom severity with a U-shaped correlations indicating that the LRTCs were largest with moderate symptom scores. These data demonstrate the presence of aberrant temporal dynamics of neuronal oscillations in adult ADHD patients, which may underlie involuntary attentional fluctuations in ADHD. Taken that LRTCs are a hallmark of brain critical dynamics, these data show that moderate ADHD symptoms scores maximize brain criticality which is thought to be beneficial for performance. Copy rights belong to original authors. Visit the link for more info Podcast created by Paper Player, LLC

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What Is "Fitness" And Does It Have A "Look"? Also, How To Manage Body Comments & Judgement!! (Outweigh)

4 Things with Amy Brown

Play Episode Listen Later Oct 22, 2022 19:03

OUTWEIGH: Kayla Carson (RDN, cPTs, & director at Odyssey Eating Disorder Network) is our expert guest for 3 weeks with Amy. In this episode (3 of 3) they talk about "fitness" having a specific "look," societal common language around food, fitness & body image, and managing body comments & judgement. KAYLA'S BIO: Kayla Carson has extensive expertise in the eating disorder and substance use disorder field. As a Registered Dietitian Nutritionist (RDN), she has worked directly with clients in treatment centers struggling with eating disorders and co-occurring disorders for nearly a decade. She is also a certified body movement specialist and a public speaker. Kayla received her bachelor's degree in Nutrition & Dietetics with a minor in Movement Instruction from Indiana University and completed her Dietetic Internship at Loyola University Chicago. She has a passion for helping individuals find food freedom and mindful movement by breaking the chains of physique training and diet culture. Kayla enjoys connecting with other clinicians in the field and strives to be the first call to connect clients to quality higher levels of care when in need. To contact Amy about Outweigh: hello@outweighpodcast.com Best places to find more about Amy: RadioAmy.com + @RadioAmySee omnystudio.com/listener for privacy information.

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What Is "Fitness" And Does It Have A "Look"? Also, How To Manage Body Comments & Judgement!! (Outweigh)

Outweigh

Play Episode Listen Later Oct 22, 2022 19:03

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Are You Willing To Make Eating Disorder Recovery A Priority? (Outweigh)

4 Things with Amy Brown

Play Episode Listen Later Oct 15, 2022 20:13

OUTWEIGH: Kayla Carson (RDN, cPTs, & director at Odyssey Eating Disorder Network) is our expert guest for 3 weeks with Amy. In this episode (2 of 3) they talk about prioritizing ED recovery socially (with friends/family) & financially (i.e. will you sacrifice other spending to get the treatment you need?!!), Kayla's personal struggle with perfectionism, and more. KAYLA'S BIO: Kayla Carson has extensive expertise in the eating disorder and substance use disorder field. As a Registered Dietitian Nutritionist (RDN), she has worked directly with clients in treatment centers struggling with eating disorders and co-occurring disorders for nearly a decade. She is also a certified body movement specialist and a public speaker. Kayla received her bachelor's degree in Nutrition & Dietetics with a minor in Movement Instruction from Indiana University and completed her Dietetic Internship at Loyola University Chicago. She has a passion for helping individuals find food freedom and mindful movement by breaking the chains of physique training and diet culture. Kayla enjoys connecting with other clinicians in the field and strives to be the first call to connect clients to quality higher levels of care when in need. To contact Amy about Outweigh: hello@outweighpodcast.com Best places to find more about Amy: RadioAmy.com + @RadioAmySee omnystudio.com/listener for privacy information.

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Are You Willing To Make Eating Disorder Recovery A Priority? (Outweigh)

Outweigh

Play Episode Listen Later Oct 15, 2022 20:13

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Parlons-en ! Avec Agnès Giannotti, présidente de MG-France

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Play Episode Listen Later Oct 10, 2022 28:25

Cette semaine, la rédaction d'ESE échange avec la Dr Agnès Giannotti, médecin généraliste à Paris et récemment élue présidente du syndicat MG-France, sur les échéances majeures attendent la médecine libérale dans les prochaines semaines. Mesures du PLFSS 2023, lancement du CNR Santé, ouverture prochaine des négociations conventionnelles… le devenir de l'organisation de la médecine de ville sera au centre de toutes les attentions en cette fin d'année avec un enjeu central : comment faciliter l'accès aux soins des patients notamment dans les territoires les plus fragilisés. Agnès Giannotti aborde sans détour, quelles sont ses attentes vis-à-vis de ces rendez vous institutionnels et conventionnels tout en évaluant, fort de son expérience sur le terrain, l'efficacité des différents dispositifs déployés ces dernières années (assistants médicaux, MSP et CPTS…). Un regard nouveau et une voix qui détonne dans le paysage syndical. À écouter ! Bonne écoute à tous !

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Being Unwell In A Smaller Body & Well In A Larger Body (Outweigh)

4 Things with Amy Brown

Play Episode Listen Later Oct 8, 2022 17:42

OUTWEIGH: Kayla Carson (RDN, cPTs, & director at Odyssey Eating Disorder Network) is our expert guest for the next 3 weeks with Amy. In this episode (1 of 3) they talk about using "wellness" as an identity and/or hobby, being unwell in a smaller body & well in a larger body, and more! KAYLA'S BIO: Kayla Carson has extensive expertise in the eating disorder and substance use disorder field. As a Registered Dietitian Nutritionist (RDN), she has worked directly with clients in treatment centers struggling with eating disorders and co-occurring disorders for nearly a decade. She is also a certified body movement specialist and a public speaker. Kayla received her bachelor's degree in Nutrition & Dietetics with a minor in Movement Instruction from Indiana University and completed her Dietetic Internship at Loyola University Chicago. She has a passion for helping individuals find food freedom and mindful movement by breaking the chains of physique training and diet culture. Kayla enjoys connecting with other clinicians in the field and strives to be the first call to connect clients to quality higher levels of care when in need. To contact Amy about Outweigh: hello@outweighpodcast.com Best places to find more about Amy: RadioAmy.com + @RadioAmySee omnystudio.com/listener for privacy information.

Being Unwell In A Smaller Body & Well In A Larger Body (Outweigh)

Outweigh

Play Episode Listen Later Oct 8, 2022 17:42

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Parlons-en ! Avec Pierre-Olivier Variot, président de l'USPO

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Play Episode Listen Later Sep 26, 2022 20:22

Cette semaine, la rédaction d'ESE échange avec Pierre-Olivier Variot, président de l'Union des Syndicats de Pharmaciens d'Officine (USPO). L'occasion de revenir sur le périmètre et les missions dévolus aux pharmaciens d'officine dans le paysage de l'organisation des soins de demain. Alors que le pire de l'épisode de crise sanitaire semble derrière nous, un constat semble partagé au niveau des pouvoirs publics : les pharmaciens ont su démontrer leur capacité à répondre aux défis logistique, de dépistage et de vaccinations des usagers qui leur ont été présentés au cours des deux dernières années. C'est fort de cet enseignement qu'ils ont signé une nouvelle convention nationale en début d'année avec l'Assurance Maladie. Un texte qui élargit leurs prérogatives et leurs responsabilités dans le cadre du maillage médical territorial. Dans de ce podcast, le président de l'USPO, Pierre-Olivier Variot, nous présente quelles sont les ambitions et les missions définies dans le cadre de cette convention tout en nous précisant, le rôle qu'entendent jouer les pharmaciens dans la montée en puissance des organisations territoriales, type CPTS, dans l'application des politiques de santé publique (vaccination, dépistage...) ainsi que dans le déploiement des derniers outils de santé numérique (Mon Espace Santé, E-Carte Vitale). Un entretien qui se veut pédagogique et sans langue de bois ! Bonne écoute à tous !

Parlons-en ! Avec Pierre-Jean Lancry, président par interim du HCAAM

Squawk Ident - An Aviation Podcast

Play Episode Listen Later Sep 12, 2022 27:12

Les podcasts d'ESE sont de retour ! Pour lancer cette rentrée, la rédaction échange avec Pierre-Jean Lancry, président par intérim du Haut Conseil pour l'Avenir de l'Assurance Maladie (HCAAM) sur le rapport remis à Agnès Firmin Le Bodo, ministre déléguée chargé de l'organisation territoriale et des professions de santé, sur le thème des soins de proximité. Quatre ans après la remise de leur rapport portant sur l'organisation du système de santé, et qui avait fortement influencé le plan gouvernemental « Ma Santé 2022 », le Haut Conseil se penche sur l'évolution des modes d'organisation des soins de proximité. Un document appelé à faire écho à l'heure où les problématiques de prise en charge des soins non-programmés et d'accès à un médecin traitant dans les territoires s'inscriront au cœur des travaux du conseil national de la refondation, de la conférence des parties prenantes…et de la future convention médicale. Pierre-Jean Lancry, nous présente ici le bilan des actions menées au cours du dernier quinquennat (CPTS, télémédecine, assistants médicaux…) tout en se projetant sur les solutions que préconisent les membres du Haut Conseil pour répondre aux défis qui se posent à court et à long terme pour notre système de santé. Bonne écoute à tous !

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Flight 103 - Dents & CPTs

Play Episode Listen Later Feb 28, 2022 131:04

Recorded on 24FEB2022 Welcome aboard Flight 103 of the Squawk Ident Podcast - Dents and CPTs. On today's flight we discuss the recent events onboard an American Airlines flight that caused the Captain to make the decision to divert the aircraft after an onboard disturbance turned into security threat. I am also joined on the flight deck today by a returning guest, Mr. Alex Daigle. He is here to discuss his successful completion of a seven day ATP CTP program out of Flight Safety in the Dallas/ Fort Worth area. From high altitude stalls to FOQA events, we cover his latest training experience. So stay with us while we run our final checks as we prepare to depart on Flight 103 of the Squawk Ident podcast. [04:10] AAL1775 [10:00] Alex Daigle introduction [12:37] High Altitude Stalls [22:00] Checklists and AMLs [30:10] the Birth of the Regional [41:17] intermission [43:40] Captain Bulb Thief [56:10] Airbus Flying Made Easy [1:03:10] ASAPs and FOQAs [1:17:30] On the Hook [1:30:00] Breaking Knee Caps [1:55:45] ATP Written Thank You for Listening! Don't forget to Follow, Like, Subscribe, and Share Please visit Av8rtony.com for more show content, audio archives, cover art, Squawk Ident gear, audio feedback, and more. Original music & cover art by Av8rTony and produced at Av8r Sound Studios of Southern California. Facebook, Instagram, Twitter & YouTube user just search Squawk Ident Podcast Copyright © Squawk Ident 2022, All Rights Reserved Copyright © Av8r Sound Studios 2022, All Rights Reserved Squawk Ident by Av8rTony is licensed under a Creative Commons Attribution - 4.0 International License --- Send in a voice message: https://anchor.fm/squawkident/message Support this podcast: https://anchor.fm/squawkident/support

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Episode 23: Brave Writing with Rosalin Krieger

52 Weeks of Me

Play Episode Listen Later Jan 20, 2022 28:19

Although this pandemic has locked many of us in our homes and has profoundly changed how we engage with the outside world, it has also enabled many of us to choose to get to know ourselves better without judgment. Since December 2019, today's guest, Rosalin Kriege MA, has been investing a lot of time and effort in healing from anxiety and trauma and helping stuck people, 1:1 and in workshops, become more self-aware and better deal with uncomfortable thoughts and feelings through therapeutic coaching, speaking and writing. Join us as Rosalin discusses her important transition away from talk therapy to trauma healing, learning about her unresolved CPTS (complex post-traumatic stress), generational trauma, and the complicated roots of her self-limiting thought patterns, fearfulness, and impostor syndrome. Rosalin discusses the following trauma therapies that have been working for her – EMDR (Eye Movement Desensitization and Reprocessing), Fraser's Table, Parts work, self-regulation through breathing, and daily body connection. We'll also learn how to be less fearful of fear, anxiety, let go of perfectionism, and a whole lot more. You'll learn that it's never too late to heal and help others heal too.----------Rosalin Krieger is a Canadian, trauma-informed speaker, writer, writing instructor, therapeutic writing coach, English tutor, and painter who teaches stuck or anxious people how to examine and challenge their entrenched, negative thought patterns, speak and write clearly, cultivate awareness and act with self-confidence.Connect with Rosalin the following:Website: https://rosalinkrieger.comLinkedIn: https://ca.linkedin.com/in/rosalinkriegerInstagram: https://instagram.com/rosalin.kriegerFacebook: https://facebook.com/EnglishCommunicationExpert/---------- 52 Weeks of Me is hosted by Jacklyn Osborne and Erika Brooks. Check out our website - www.52weeksofme.net or follow us on Instagram @fiftytwoweeksofme. For suggestions and comments, email us at fiftytwoweeksofme@gmail.com.

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Problem Solving Methodology Problem Gets Dwarfed

Healthcare RCM Analytics

Play Episode Listen Later Dec 15, 2021 6:16

We recently reviewed a client billing analysis that concluded that alternate CPTs should be billed in order to reduce denials. This is NOT about compliance. Listen to hear about what to watch out for when doing your analysis.

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The Shifting Foundation of Ecommerce

Up Next In Commerce

Play Episode Listen Later Jul 1, 2021 55:42

The future of commerce is being built all around us, and while so much of the industry changes on a daily basis, there are still some fundamental truths that anchor brands and allow them to find success in the digital and retail worlds. On this roundtable episode of Up Next in Commerce, I got to dig into exactly what those foundational elements are with Mike Black, the CMO of Profitero, and Diana Haussling, the VP and General Manager of Digital Commerce at Colgate-Palmolive.This was such a great discussion that touched on so many different topics that brands big and small should be paying attention to. For example, what are the three key levers that influence ecommerce sales? How should you be developing KPIs that will actually mean something and lead to more profitability and growth? Why is omnichannel the way of the future and what channels should companies be investing in? Mike and Diana have the answers, which they have gathered through long and impressive histories in the ecommerce world — Mike worked at Staples and Nielsen, and Diana has held roles at places like Campbell's, General Mills, and Hersheys. These two really know their stuff and they were so much fun to talk to. I hope you enjoy it as much as I did! Main Takeaways:Pulling the Right Levers: There are three basic levers that influence ecommerce sales: availability, findability, and conversion tactics. If you can't ensure that you reliably have products to offer people, that those people have an easy way to find the products, and that they are given reasons to actually make a purchase, you won't be able to grow or increase profits. You Reap What You Sow: Being a first-mover on any platform is one of the investments that has the highest potential payoffs. Companies that took Amazon and Instacart seriously from the get-go have created a huge advantage for themselves in the ecommerce space. By having a head start in one place, you also free yourself up to explore elsewhere while your competition tries to keep up in the first spot you've already dominated.You Want Them to Want You: As a brand, you have to firmly establish a value proposition to present to customers, especially when you are trying to extract information or gather data about them. Give customers concrete reasons to want to engage with your brand and earn their trust so that they are more likely to keep coming back. Then use the data they give you to provide even better experiences and products over and over.For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length.---Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Respond quickly to changing customer needs with flexible Ecommerce connected to marketing, sales, and service. Deliver intelligent commerce experiences your customers can trust, across every channel. Together, we're ready for what's next in commerce. Learn more at salesforce.com/commerce---Transcript:Stephanie:Hello, everyone. And welcome back to Up Next in Commerce. I'm your host, Stephanie Postles, CEO at mission.org. Today, we are back with an awesome round table with some amazing folks. First up, we have Diana Haussling, who currently serves as the VP and General Manager of Digital Commerce at Colgate-Palmolive. Welcome.Diana:Thank you so much for having me. I'm super excited for this conversation.Stephanie:Me too. And next we have Mike Black, who's the CMO of Profitero. Mike, welcome to the show.Mike:Thank you very much. Also, very excited.Stephanie:Yeah. This is going to be a good one. I can just feel it. I can see the energy between you guys. I can see you got a lot to say. So, it's going to be a good one. So, I would love to start as I always do with a bit of background so people know who we're chatting with. So, Diana, maybe if you could start with… I see you have a long history in the world of CPG work for… I mean the most well-known brands that I can think of, and I was hoping if you can kind of go through that journey a bit?Diana:Yeah. So, I've been lucky enough to work at four major CPG organizations. I cut my teeth with Hershey in sales and really was able to understand, not only retail, but direct customer selling. Moved over to General Mills where I stiffed my toe in the water in marketing. Loved working on those brands and getting a taste of a larger organization. And then I shifted to Campbell's where I spent the bulk of my time. Campbell's will always have a special place in my heart.Diana:I spent a lot of times there, ping-pong back and forth between marketing and sales. I created a couple of roles for myself. One of which was the lead of e-commerce, where I established the e-commerce organization there before leaving and coming to my new love, Colgate-Palmolive. Super excited to be part of the Colgate family. I lead a digital commerce team called the Hive. It had that name before I got there. But I'm attributing it to the Beyonce now that I'm there.Stephanie:I love that.Diana:I'm so super excited to be at Colgate. There's just a ton of energy and growth around e-commerce and our primary focus is on digital transformation which is a perfect segue for this conversation.Stephanie:Yes. I can't wait to get into that. All right, Mike, a bit about you.Mike:Yeah. So, I started my career in retail. I started my first real job was at Staples, the office products company. And I was responsible for public relations there. Opening new stores in different markets, and really got a firsthand look at how retailers, traditional retailers were being disrupted by e-commerce. The time that I was at Staples was right at the time that Amazon started to make its ways. And I could see the impact of that just in the way that Staples was going to market, and they started to really dial up their own e-commerce efforts to combat.Mike:So, it was really interesting to see that pivotal moment inside from a retailer, classic brick and mortar retailer go through that transformation. So, I started my career there, then I started working in startups. And I eventually found my way to Nielsen. So, I worked in the part of Nielsen where we tested new product innovations for CPGs and worked in their measurement and analytics. And while I was at Nielsen, that's my first exposure to e-commerce and first exposure to this new emerging space of analytics.Mike:And I knew this was the place I wanted to be. It was in the e-commerce space, the intersection of e-commerce and data analytics, and that led me to Profitero where I am now. And we're getting to work with smart people like Diana who is someone I listen to her speak, and then I take notes. And then I sort of borrow some of her wisdom, and she's someone I'm always learning a lot from.Diana:Right back at you, Mike. And if you don't follow him on LinkedIn, you should, because he leads all social for Profitero, which isn't in his CMO title.Stephanie:Wow. I like this. Diana's like your hype woman. So, this is a good match we have here.Mike:The feeling is mutual.Stephanie:Yeah. That's awesome. So, Diana, I mean I'm thinking about you starting an e-commerce team at Campbell's. And then coming to Colgate where they already kind of have one set up, and I'd love to hear a bit about what is it like now versus then? Because I can just imagine you being like, “This is important everyone and I need some budget for it and this is going to be a thing.” Whereas now, it's like obvious. Like, “Yeah. Jump in. Let's go deep and spread the word.”Diana:Yeah. I think, and I'm sure this will ring true to a lot of my fellow CPGers and the struggle on the e-commerce business. If you're at an organization, and this is a completely new space, but you have leadership that definitely sees the potential and the opportunity, it really becomes on you to not only operationalize, but really help leaders understand how to translate e-commerce, how to translate digital to a P&L, to growth projectors, to a strat plan. All those things CPG people are really comfortable with.Diana:And then also to really think about not only what your org needs to be like to get things off the ground, but where it needs to go in the next three years. And typically, you're not in the position where the organization truly understands how to make that work. So, there is a kind of this hybrid role that digital commerce folks have to play in emerging organizations where they're really helping folks navigate, what IT support do I need? What supply chain support do I need? Where should everything sit?Diana:And you can do it on your own, but you can also partner. So, there's a number of groups you can partner with. I happen to know that Profitero has done a lot in this space, and they have, basically, a journey for organizations that you can leverage. But it really is like starting from scratch and building a case for growth. I think the biggest question that you get when it comes to just starting up in an organization is how is this incremental to the business?Diana:And my pushback to that always is, it's not about incrementality. Incrementality is a bonus. It really is all about protecting your base business, going where consumers are going, and ensuring that you future proof your organization for the reality of what our new world is, which is omni. It's slightly different when you come into an organization like Colgate who already has a established e-commerce team or Center of Excellence.Diana:I definitely feel like I came to the land of the willing. Everyone, from the top down, is really excited and energized by the space. And that it's energizing, but it also means you have to redirect all of those good intentions and positive energy to the right focus and the right goal. So, some of the work when you're in a more established organization is really, how do I harness all of those resources when they are abundant? And make sure they're spent in the right places and they deliver. Because there's going to come a time where leadership is going to look back on that cash that they threw in e-commerce, and they're going to say, "What did I get for it?" And you better have delivered on it.Diana:I think the other piece is making sure you understand how to integrate across the organization. It's important to have a strong center, but it's even more important to make sure everybody understands the role that they play in digital, in e-commerce regardless of if they're on the badass teams like the Hives of the world.Stephanie:Yeah. I mean the one thing I hear a lot of brands struggling with though are around metrics. I mean from working at bigger companies in the past, I've seen people kind of come up with KPIs in a way that, it's kind of made up. Stephanie:So, when thinking about big and small brands thinking through like KPIs and metrics, feels like kind of a messy world where when you get to the bigger organizations, some of them can start to feel like they're just kind of being forced. Like, "Oh, see, we have it. And if you look in three years, maybe it's like not even relevant. And then the smaller companies are like, "Well, how do we even start?"Stephanie:And so, I'm wondering, how do you go about even thinking about developing KPIs, thinking about brand building, thinking about conversions. Is there some kind of allocation you had going into it of like, "Here's what should be spent on just holding down the fort, and here's what should be spent on acquiring new customers and thinking through the LTV and everything."Diana:For me, that's a marriage between two points. It's the external data and viewpoint. So, where do you have an actual right to win? Where are the white space opportunities? And where are their growth that you're not getting your fair share of? Really understanding that industry landscape is really critical to forming your strategy.Diana:What you want to avoid is just forming a strategy that's based off of internal goals and objectives, because you may not be able to deliver against that. It's a marriage between the two. Then, it's getting really clear internally on what winning looks like. There is a high cost to acquisition, but there also is a huge penalty if you don't ride the momentum and the wave of growth while it's happening.Diana:I use Skype and Zoom during the pandemic as an example of that. Skype had a foothold on the industry. Zoom came in out of nowhere and won the pandemic. You don't want to be Skype. So, how do you ensure that you position yourself and your brands, so you not only understand what the CEO and the board wants you to deliver, but also you're pushing on what are the right levers in order to get there? Because your brick and mortar business is not going to mirror your e-commerce business. It's going to be slightly different.Diana:And then you have to understand those points where there's intersection. So, right now, we're seeing growth across all modalities or modes of shopping. So, there is this real digital impact on the physical brick and mortar footprint. And the onus is on the digital commerce team to make sure they understand what that impact can do, and they're not only influencing the KPIs that drive e-commerce, but they're helping the brick and mortar business understand the KPIs they need to maintain competitive edge. But also to hold their shelf space, their promo space, and their capacity within the total retailer environment.Mike:Yeah. Just to build on what Diana said. I've noticed a shift just in vocabulary and positioning in the last probably three months with e-commerce leaders. They used to really talk about e-commerce as e-commerce, and it was really about winning in that channel. And I've noticed this language shift towards now repositioning around this idea of digitally influenced sale, and taking credit for all the work that you do online that drive sales.Mike:And you think about it, most, and it's true. Most shopping experiences are happening much… Even if you go in a store, you're researching online, you're looking at content. You're doing a search to see if it's even available at your local Target. And what comes up in that digital experience is going to dictate whether you go to that store or not. So, it's just so much more impact that I think goes into your e-commerce that I don't think e-commerce leaders were really fairly taken credit for. But I noticed this, Diana, you probably… And it sounds like you're starting to speak this languages.Mike:It's like almost every sale is digitally influenced now. And so, that investment, I think it breaks down the barriers between the brick and mortar teams when they start to realize that their success isn't independent. It isn't just e-commerce and I don't have to care about it. Actually, will have a full cycle, and you see some retailers, really, I believe the sticking point comes when you have a retailer like Walmart who starts to say, "Hey, you have to talk to me in the language of omnichannel."Mike:And now, when they set that tone and being as influential as you are, I see them starting to drive this different consensus. So, I think the metrics have changed in some ways, the language has changed and I think we're starting to reframe that it isn't just e-commerce, but just commerce now. And I think that's going a long way.Stephanie:Yeah. That is why we label the podcast, Up Next in Commerce, because we knew, we saw the writing on the wall, so just several notes, we were first. So, how are you going about even thinking about that tracking? I mean if you're saying a sale is digitally influenced, in my head I'm like, "How? How would you even know that?" So, what are some ways, either Mike that you see brands kind of attacking that problem or Diana, how's Colgate thinking about that?Diana:Mike, you got this one. This is your [crosstalk].Mike:Yeah. I'd say like basically, I mean the way that we think about your metrics really goes down to the levers, right? The levers that influence your sales in e-commerce, really comes down to like three basics. And there's some, the one is the first lever. Most important is that you're available. So, that your product is even listed and it's not out of stock. That was a major issue last year, and a lot of brands are still feeling that repercussion, and that has a lot of impact.Mike:So, if you go to Amazon, and you're looking for a particular product, it's not there. You better believe consumers are going to switch, and we saw that switching, and that switching is very painful online, because the loyalty can go, and then you don't have that repeat. So, first and foremost you think about, "Okay, we got to be available." It's just like being in store. You got to have the product there on the shelf.Mike:Then, the next big lever is being findable. And that's what's really interesting, when you're in a traditional store, you walk into a store, you knew that your product, you sold it in at the beginning of the year, the planogram. That, yeah, your product was going to be on the shelf, and they're just going to replace it. But in the digital store that changes every day, and we've done like 24-hour video views of search results on Amazon, and the products are just changing constantly shifting.Mike:And so, findability is really being keen to what terms your customers going to search for, and then being there all the time in the top of the results, and we have seen that if you're not on page one, and sometimes not even in page, in the first five spots, you might as well not even be there, because you're not findable. So, that's like your second lever.Mike:And then your third is really about your conversion levers. Having that content and having those reviews, and that's probably one of the most transferable things between the online and the offline experience, because there's so much discovery and learning and research is being done, and that's one of the things that Amazon has done a great job and recognized, they've given consumers so much real estate, so much space. Places for videos, place for content.Mike:And I think most of us, if we're going to look for a new product, we're going to start on Amazon. We're going to soak in that information and make informed decisions. So, if you look at it, it's all right. Well, my end game has got to be available. I got to be findable, showing them a search. I have to have good content. And then if those things are true, you start to gather metrics, and that's actually what Profitero is doing is we're able to help brands understand across all the sites you're selling. Are they available? Are they findable? Are they converting? And ultimately what we know is if you pull those levers, and you optimize those levers, your sales are going to grow, and you're going to outpace the competition.Mike:And to Diana's point, the very, very important thing that grounds all this is having a sense of your competitive growth, because you need to be able to define, like Diana said, not define success in your own terms. But you have to be able to see how your competitors are growing in that category, and if you look at 2020, everybody grew, pat yourself on the back. But if you knew that your competitor grew at like 2x or 3x, that's a wake-up call, there's something you're not doing that they're doing. And so, it's really important that you balance those tactical levers of the shelf with just this overall having sales metrics and not just looking at your own. And these are all data points that are now available through technology and Diana can speak about how they're actioned.Diana:Yeah. I would say the digital commerce starter kit is definitely, first and foremost, digital shelf health and discipline. That's a game changer. If you're not winning there, and you're not going to win, we spend so much time as marketers really focusing on our packaging and understanding the importance and the value of packaging.Diana:Well, in this new world, the digital shelf is your new packaging. It's your new end cap. It's your new aisle. So, how do you think about digital shelf and the discipline there really is going to translate into your competitive set, because now consumers can define what that competitor set is. It's going to really define your conversion rates. Does your content help consumers really understand how to use your product?Diana:And it's also going to impact your ratings and reviews. Does your content enable your consumers to have the experience that they're expecting when they see you online? So, it really does fuel all of the potential for your growth. And I said once you have that starter kit up and running, then you really have to take a step back, and think about, what are the other KPIs? We tend to really focus on marketing and sales when it comes to digital commerce. But this game is won and lost with supply chain, IT, and finance.Diana:So, starting back with supply chain, IT, and finance and setting yourself up to be profitable, to be deliverable, and to be flexible is really how you can break away from the pack.Stephanie:Yeah. I love that. What are some surprises? And maybe Mike this is a question for you. What are some surprising platforms or channels when you're talking about, everyone did well, but some brands maybe did double or triple compared to other ones? What are some surprises there that you're seeing or things that are happening right now, you're like, "This platform's kind of popping up or people are pulling off of this one?"Mike:Yeah. Well, just specifically in terms of platforms, I think, well, in terms of like retail platforms, I think part of it is I think last year was really about the relevance of certain platforms jumped up. So, I think most brands that took e-commerce seriously, took Amazon very seriously from the get-go, I think last year Instacart became the platform that everyone's, especially in CPG space said, "Okay, this is serious now." People were going there first and foremost, it was a lifeline in terms of getting delivery.Mike:And suddenly now, what that creates is an opportunity to be first in market. And I think there's an advantage with any platform to be the first mover, and there's reasons why. Amazon's a good example of a platform that favors brands that have good sales history. So, if you excelled, really, if you were like the first let's say pet brand a couple years ago to rock Amazon, what happened is that you were excelling at all your execution, your sales are going up, and you start to organically just get higher placement, because Amazon favors brands that are relevant.Mike:And so, if you're really selling, they're going to give you that top space. And you see that same dynamic in Instacart, and in grocery too, because what happens is on a grocery site, people usually buy groceries off a list. And so, the first time they place orders on an Instacart or grocery, they're building their list. And then the next time it's a reordered list. So, there's a huge advantage to be a first mover on a platform and to build that purchase history, because it drives your repeat rates.Mike:And so, what we saw last year was just a lot of brands stepping up, and saying, "You know what? We're going to capitalize this. We're going to be early. We're going to invest in ads. You were going to get it, get that top of mind share." And I think they're going to reap the rewards now for the rest of year. So, you can look at it from a platform perspective, sometimes being first to market on these platforms, taking e-commerce seriously can give you a long-term sustainable advantage.Stephanie:I wonder if consumers are changing because of this past year or two, it seems like consumers are looking for the newer thing, the D2C company that's kind of like just saw it on Instagram. I feel like even myself, I go to Amazon, I see a lot of brands that I know. I'm kind of like, "Ah, keep scrolling." I've known of these brands for 10 years. Of course, they're number one. They've been around a long time. Let me find this deodorant that just popped up. Oh, cool. It's natural. It has all the things that I want, but it might be pretty far down or I'm even getting to a place where I'm kind of skeptical that Amazon might not even have it. And I might just need to go to the website or maybe go to, I don't know, Target and browse through and try and find it. What are you guys thinking around that?Diana:I love everything that you're saying there, but the insights background in me is super excited around the fact that we all went through a life change at the same time. So, if you think about that, typically, when you have a baby, your consideration set changes, your lifestyle changes, which are open too. New households with second babies tend to buy a washing machine within that first week that they bring that baby home, because they're like, "Crap, I'm not dealing with all this laundry on my own."Diana:But we all went through that change, collectively had a baby at once and changed how we operate, how we think, what we're open to, what our consideration set is. So, insights teams out there should be real hype right now, because it's an opportunity for them to really take a deep dive in and rethink brand positioning and audiences. So, exactly what you're talking about, people are more open or more exposed or they realize how connected they are to certain brands, and then they were willing to go direct to that brand to purchase those items to ensure that they were getting, and they're going to sign up for subscription because they're not going to be out of that brand like they were, toilet paper, those first few weeks of the pandemic.Diana:So, I think it's a huge opportunity for brands to really think through, really around who your audience is, your target audience is? Are you capturing them? So, this is your defense strategy. Am I getting them? They're switching from platform to platform. I was getting them when they were going in the brick and mortar store, am I getting them when they're going into Instacart? Is my item showing up? So, making sure you're getting that first basket because the first basket is everything.Diana:Then, there should be a real acquisition strategy. Who do I have the right to go after because now they're open to me, they're open to my brand or they're open to new things and ideas? And that's where brands can really leverage their suite of their portfolio to really drive that cross shop. So, I think this is a huge opportunity if brands jump on it to really connect with consumers. I never used to work out before the pandemic, but then when I was stuck at home, in the same room that I sleep in, and then working in. I was like, "Well, I need to do something."Diana:Peloton got me. I don't like working out. I like the community. I like the gamification. I want to pretend that I'm one of their instructors with the jewelry on and super cool. And I'm not, so they totally got me. And now I'm working out three days a week. That's a whole habit that I never had before, and so it's just ripe for opportunities for brands to not only grow within their traditional channels, but to acquire new consumers in new channels.Stephanie:Yeah.Mike:Yeah. Just to build on that. There's no single consumer anymore, and there's no single retailer. I think there's, me personally in my own house, takes… We shop at eight different retailers to stock our house now online. There's certain things that Target does well, there's certain things Amazon does well. There's certain missions, when I'm in discovery mode like you described, yeah. When I want to go find something and be inspired, I might look at Amazon.Mike:When I have a mission where I just need to stock up, I might go to Walmart. I might go to BJ's or Costco. So, what's really interesting and what's really challenging is you can't just… The brands that are going to win are the ones that can do this well at scale effectively. They recognize that their consumer is everywhere, that they're shopping for different, in different occasions. Convenience, different factors, and they realize like you have to be everywhere, you want to be available and you want to show up.Mike:And I think that's the next play, and that's what makes omnichannel really exciting is you have those brands that maybe nailed Amazon, and they're comfortable, but the next level of this game is, all right, now we have to operationalize this at scale across all our retailers teams, and those brands that are on top of that in making those driving that change, internally to be there everywhere. Those are going to be the ones are going to pick up that market share in the next year, and next two years.Stephanie:Yeah. I mean how do you think about for brands needing to be everywhere? I mean I'm thinking about like you said, the shopper, when I'm at Costco, I'm in a different mindset. And I might want to see a slightly different version of a product whereas when I'm on Amazon or when I'm in Target which feels higher end maybe than a Walmart. How would you think about a brand should handle that now that they have to be everywhere, but also have very different consumers everywhere in a different mindset depending on where they're shopping?Diana:I mean that's where portfolio roles and retailers segmentations really come into play. It's not the sexy work, but it's the work that has to be done. And it can't just be done at a very high level anymore, it really has to be done at the SKU level, because there are some multi-packs they're going to pop in certain modalities at certain retailers, there's some SKUs that just have a better fit. The brand teams that are able to really get that portfolio role and customer segmentation right are going to be able to invest to win, because as retail media costs grow, the cost of service grow, dollars, that bucket of dollars hasn't gotten any bigger. So, it's about being smarter about how and where you invest and really thinking thoroughly through how what you're expecting to get from that dollar.Diana:So, sometimes it's going to be a ROAS, sometimes it's going to be data, sometimes it's going to be something else. But really having clear business objectives for every dollar that's spent.Stephanie:Yeah. I love that. Mike, anything to add?Mike:Yeah. No. I think, Diana, like portfolio strategy is it's funny like there's been this like sea change I think when early stages of e-commerce or at least my observation, there's so much excitement that you get the marketing teams are just spending dollars, right? It's about growth. We're just going to buy some ads. And then all of a sudden, you see this diminishing returns. All of a sudden the things you were spending ads on, oh, they're always out of stock or they're getting de-listed.Mike:And that's a symptom and really it's like this idea, and you mentioned Diana, it's like marketing and supply chain are the best friends in the e-commerce. It's a weird thing because I'm a marketer, and you think, but it has to be because unless… You almost have to flip the funnel. And I thought it's like you got traffic, you get conversion. And then you get to like profitability. You have to flip it. And I think that's the flip now is thinking about your portfolio from consumer dimension, profitability dimension across your retailers. If you don't set those clear lines up, you don't set that definition up, this has a downstream effect.Mike:And you see this a lot on retailers where it's like, "Okay. Well, I have the same products everywhere, so what happens?" Well, if Walmart drops the price, Amazon drops prices and suddenly that thing that you're spending ad dollars on, you can't even, it's not even there. So, I think this is like the next generation is like almost like, "All right, let's break it back. Let's work backwards now. Let's start fresh, and let's build that from the portfolio."Mike:And then, once we make that clean, we're just going to see this uplift and our cost to serve, our cost of marketing is going to be super-efficient versus just throwing dollars at it without a strategy.Diana:That's not just for the manufacturers. I also feel really strongly that that benefits the retailers. They don't want to comp prices back and forth. They want a unique value proposition for their consumers. So, how can you help the retailers achieve their objectives? If Kroger's going after young households, and young families, what's your solution to help them go after them? If Target's going after the black consumer, how are you helping them capture as many black guests as possible? How are you really thinking about not only the strategy, so it benefits you, so it also really does align with your retailer strategy?Diana:That's how you create a win-win scenario, and you avoid the competitive pricing pressures that we're all experiencing right now.Stephanie:Yeah. How do you find a good partnership with these retailers? Because I'm sure when they have so many brands they're working with and everyone probably wants to talk with them a little bit differently, and they have different ways that they want to help them or work with them, how do you think a successful partnership looks like or what does that structure look like?Diana:I think this is why the digital commerce space has to exist in this kind of hybrid world, because I feel like marketers take a really consumer human first mindset. Sales people tend to be very like sales for sales focus. In the middle you have to be this hybrid. I do take a customer first approach to an extent because you have to understand your customer strategies. Target's earnings call just came out this week or last week, and they talked about how 90% of all their sale is digital or physical are coming from stores.Diana:That's an insight for me to strategy. So, if I want to win at Target, I've got to understand how they tick, how they operate, and how I can help support their strategies, and their executions. So, it's really that intersection between, what our brand teams are trying to accomplish? Our sales teams targets, and our retailer strategies, and where we can actually play.Diana:From a Colgate-Palmolive perspective, I'm not going to be able to help them win in every single element of their strategy. But there are areas that I am going to be able to help them lead or give them a perspective that can influence other sections. And I think the more and more we play those roles, the more valuable that you show up to a retailer, the more inclined they are to partner with you.Stephanie:Yeah. I mean I feel like that's a life principle. You just did your research on the brand, the company, you looked at their investor reports, you look into the background of the people, and instantly they're like, "Oh, you kind of already know that I don't have to bring you up to here, you're already here." So, now we can get going, which is awesome.Diana:Basically all can be boiled down to the same dynamics of the dating relationship. Sometimes you go to the sporting event because your significant other likes it, and then sometimes they go to the thing that you want because you like it. And then if you have a mixture of alcohol and sports, you got me. So, there you go.Stephanie:I love that. I love that. Cool. Well, the one thing I want to kind of touch on too is around the world of marketing right now. So, I've talked with some brands that have had to kind of always work in a scrappy mindset. One of them was Anheuser-Busch where they're like, "Yeah. We can't ever have this one-to-one relationship. We always have to do other things to be able to reach our customers because we actually can't directly talk to them."Stephanie:And it makes me think brands like that might be pretty far ahead with all these changes to ads and privacy and retargeting and all that. What are you guys thinking is kind of like what are brands missing right now? What should they be doing to continue to have a close relationship with their customers and not lose out when they lose access to a big ad pull that maybe they're not going to have anymore?Diana:For me, I think it's a balance. I think you have to think about your consumer touch points across the board. Everyone's talking about the cookieless environment that's looming. We're all hoarding data. But I don't know how actionable everyone's making it. So, I think it's really around taking a step back and what's your learning agenda.Diana:You want to connect with consumers, but what's the value proposition for them? What's the benefit? And I think brands really have to think about and understand, if I'm connecting with consumers, what value am I providing them? And why should they give me their information? Why should they want to connect and engage with me? And if you haven't established that, then you haven't earned the right to have their information or their contact, because it really is all around creating a delightful experience for them.Diana:I think understanding all of the data inputs that you have and really thinking hard around, how do you leverage them to feed strategies, not with just within the silos of the space? But how do you integrate them so you're feeding your traditional media strategy with your D2 insights? You're feeding your supply chain strategy with some of the ratings and reviews that you found, even your R&D innovation.Diana:So, it's really around being mindful and thoughtful about all the touch points that you have and being able to action against them. But I think for most retailers and manufacturers, if you don't have a strategy to think about how you're going to leverage your data, and you haven't, you're going to miss the boat, because everybody's gearing up, and it's what's happening now if you want to stay ahead going forward.Mike:Yeah. And just to build on that. I think totally it depends on the consumer and what's relevant. But I mean generally, I think what I'm seeing from some brands a little bit of higher level thinking in terms of how they're engaging with consumers, even on social media. I noticed there was a time period where I would go on Instagram and I saw these ads. They're very tactical. There's just like these product ads like, "Okay, buy this widget, buy this thing."Mike:And you still see these display ads, but then I've seen a lot more ads are just more, they're helpful, their content. I'm a pet owner and I wasn't going through my feed and I saw those, it was an ad, but it was from a pet company, and it was really supposed to be like how do you, what are the attributes of a healthy pet? It was kind of an interesting, intrigued me. I have an aging pet, so I just think there's a lot more creativity, you can't… I think it's easy in e-commerce to get very operational, but you can't underestimate the power of creative and how important creative is.Mike:And I think there's a lot of brands that I've seen challenger brands that are leveraging humorous videos. They're really doing things viral on YouTube, they're building a personality around their brand. They're getting up on TikTok. They're leveraging every touch point they can at the top of the funnel to build, to be creative, to stand out. And now what that's doing for them is now they're training consumers to go to Amazon and type their branded, not type a general category keyword.Mike:So, I think what's happening is the mediums are changing, maybe it's not television maybe it's not that, but there's so many more tools for marketers and very agile to still tell stories. And so, I think storytelling is going to be, has always been important. And I think that brands that are going to invest in that and make sure that they're using all these other new platforms these video platforms are going to really be well positioned for the long term.Diana:Yeah. And I think what I heard from you too is this authenticity. And what consumers are really looking for because I feel like now especially within Instagram, people want to be sold to, to an extent, but they want to be sold to for me. I want you to understand who I am, what I want to see and deliver it to me the way that I want to." But I think people are also really looking for real content. So, a lot of the slick and shiny campaigns that work on TV, are not going to work in social. So, really understanding who your consumer is and how to speak to them in an authentic way. But also be able to convert them in three seconds or less.Diana:So, how do you make that from something content, how do you really think about making it real? Especially if you're talking to Gen Z, how do you talk to them so it feels like they're talking to their peer group in a very authentic way? Is really critical. And then, how do you make it every single touch point the opportunity for consumers to buy? Because the funnel as we know it, has really collapsed in a lot of places and consumers are coming in and out as they choose, and if you're not able to make your social shoppable. Then, you're really going to miss a lot of opportunities to drive conversion and acquire new audiences.Stephanie:Yeah. And I love the idea around storytelling. I mean that's kind of what our whole company's been built around is like this is what humans look for. And I think there's this really big opportunity in companies that have been around for a long time, like Colgate-Palmolive. I think since 1806, the story behind that maybe has not really been around of like, how was it founded?Stephanie:I mean we had on UPS the other day, and we were kind of going through the history of UPS. I'm like, "Whoa. They need to talk about this more." I mean founded by like a 19-year-old guy, and here's how like it even started with this bike delivery. They were on their bikes delivering things, and what it is today and all the pivots they've had to go through. And I think kind of getting back to those storytelling routes, especially for the more historical brands not only will kind of… I mean people want to hear those stories. I just don't think big brands tell it enough in a way that connects with people now.Mike:Colgate was the original startup.Stephanie:See?Mike:Right?Stephanie:This is what I want. This is the connection I need.Mike:1800 startup brand, right? That's a challenging brand.Diana:Well, you talk about purpose driven brands. I do think a lot of these more established CPTs don't really know how to tell that story. I think there was a time period and several years ago when like it was just something you didn't do, and if I look back on all the organizations I worked at that do a lot of good for the communities in which they serve, that wasn't the story that you told. It wasn't like the thing. But now people are expecting brands to have a purpose, and they are using their dollars to determine if that purpose is worthy or not.Diana:So, if you're not talking about it, then you're not going to get those dollars. And Gen Z is not having it at all. They expect you to stand up and not just talk the talk, they want to see you walk the walk and they also want to see what your executive leadership team looks like.Diana:And I think consumers are also expecting the role of big corporations has shifted. How are you making this world better? How are you involved in social justice? What is your role? I'm super proud of Colgate for launching a recyclable toothpaste tube that then they gave the technology to everybody in the industry, so now everyone can do it. Those are the type of we're here for the good of the planet, we're here for the good of society, and we're going to be good corporate citizens and contribute to that. That's what the consumers want, and those are the stories that larger CPGs have to start telling.Stephanie:Yeah. I love that. So, when thinking about, earlier we're mentioning like you kind of have to be everywhere. And one thing that I also wanted to get into was all around agencies. We've had on amazing companies, one, was this company avocados from Mexico, and they talked about we've been like the number two or three commercial in the Super Bowl, and we have all these crazy things that we do that really drive, not only conversions, but awareness of our brand and they're selling avocados.Stephanie:They said our agencies are the ones that really, we vet them. They're amazing. They helped us get here, and I'd love to hear your take on, in a world where you have to be everywhere, how do you find agencies to work with that'll help get you there?Diana:For me, I've worked with so many great agencies along the way. And what I found is for me agencies are always an extension of my team. I'm expecting them to push us to make us better. I also really want to empower them to bring us awesome, creative, and make us feel really uncomfortable, because that's when you know you're onto something, especially when your boardroom feels really uncomfortable. That's when you know you're really onto something.Diana:But I think in this new digital commerce age, it's important to have an integrated agency model, because there are different agencies that are good and serve a purpose for different things. You do need those major creative campaigns, and yes, the Super Bowl is still important to some brands, but there's kind of the day-to-day operations, and also the ability to really think about digital commerce and the integration with shopper marketing and understanding how different retailer dynamics works, and how to leverage the data that's critical.Diana:So, agencies that not only know media, but know performance marketing but also understand retailers are really going to rise to the top right now, especially as more and more media dollars are shifting to retail media. Now those agencies that can work together, so from the big campaign to the Super Bowl ad and bring it all the way back to the Kroger, the Walmart, or the Target. Now that is just perfect.Mike:Yeah. I mean agencies from my point of view are, they are an extension and what they're often doing is they're acting on the data and insights that maybe a e-commerce team isn't equipped to act on yet. And so, I think the best agencies are the ones that make data their differentiation. So, for example, you could have a handful of agencies are all really good at spending your ad dollars. But there will be a select few agencies that know how to get that extra edge from some data, maybe it's incorporating some out of stock data or competitive search data, and you want to find those agencies are always pushing the boundary for you.Mike:They're not just managing on the basic models of ROAS, but they're actually looking at, what are these new things we could do? A test and learn, how do we advanced your ROI? Actually show that the ads are growing market share. How can they use data? And I think that's going to be a big differentiator, especially since digital shelf data, e-commerce data, it's still new for a lot. But I think you're going to see the separation where you find these agencies that are data-led, data centric, and I think there's a huge opportunity. To Diana's point, where first wave of digital agencies were very Amazon focused. There's such a huge gap in skill set right now in like the traditional shopper marketing for digital commerce that I think agency are perfect position to start becoming your extension of your Walmart, your Walmart digital operators, your Target.Mike:I think that's where you're going to see a lot of agencies flourish is where the maturity to actually pull those levers still isn't there. They can come in and be leaders. So, I look at agency on two dimensions who is really driving digital data driven decisions, who are ones that I can really scale with beyond just the Amazons but into that next tier flywheel that I want to go. Who's going to lead me there, lead my thinking, and help me be the market share leader on that next platform?Stephanie:Yeah. I love that. Are there any tests that you do when hiring agencies that you're like, "This will let me know if you're what I need, if you're well-rounded, if you can kind of plug in with other agencies and cover everything?"Mike:Well, we work with a lot of agencies. We don't hire them but we partner with them. So, one of the things that we do when we… We've tried to build an ecosystem at Profitero of like-minded agencies that are data-led. And one of the things that we're trying to do is make our data accessible to all these agencies to be able to do things. So, what I've seen is agencies that are really going to, that show the most promise is the ability to be willing to do some test and learn stuff, to pick up some data points from the digital shelf and say, "Hey, we're going to try this."Mike:We're going to say instead of just putting our ad dollars across every product spread it evenly on Amazon, we're going to actually shift and we're going to stop spending on the products that aren't converting well, and we're going to shift it to these products that are converting well. We're just going to shift it up and we're going to try to see what happens. So, for me, for my perspective the agencies that we've been vetting and really partnering with and saying that these are best of class are the ones that are showing that competency and that ability just to try some different things and experiment and find a model that they can repeat.Diana:Yeah. I would say when I think about it from a digital commerce perspective, especially from retail media. I'm really looking for an agency that not only understands media, but they also understand the impact on sales. So, if you think about Amazon and getting the flywheel going, if you're pushing ROAS, if you're pushing certain levers that impacts your profitability, it impacts a lot of your negotiation power with Amazon. So, you need to be able to keep your ROAS to where it needs to be in your other traditional media KPIs while keeping top line going, which can be expensive.Diana:So, that's very critical. So, having somebody that understands that. Also, someone that understands the nuances and the inner workings of Walmart from a media perspective but also that my sales team then needs to go to a buyer or a DMM and sell this program in, to not only get more, whether it's more displays or get them engaged and excited about it. But it's not just a pure media place. So, an agency that understands that from a digital commerce perspective is really critical.Diana:Then, when it comes to more of our traditional content and execution, I like to do what I call media to shelf. So, regardless of who the partner is and most agencies can do this. It's how you can integrate and work with other agencies. So, the idea can come from either side, either the traditional creative agency, the digital commerce agency, the shopper agency. But how do you take the lane that you play in and make the concept work across all? So, how do you take that idea and make it so much bigger? Because our funding models are not changing, our buckets are not getting any bigger. So, we have to make every dollar work harder.Diana:So, I need a traditional media plan that not only drives awareness, but also can pull through to the digital or physical shelf. And I would say a measure of good traditional agency, for me, it's make or break by the creative director. They really do enable the work to either deliver on the brief or exceed our expectations and deliver on our business objective.Stephanie:Yeah. Love that. All really good points. All right, with a couple minutes left, I want to shift over to the lightning round. The lightning round is brought to you by Salesforce commerce cloud. This is where I have a question, and you have one minute or less to answer. Are you ready? And I'll just kind of go back. Both have to answer the same question, so.Diana:Oh, boy.Stephanie:All right. Diana, you first. What's one thing you don't understand today that you wish you did?Diana:I don't understand why sales and marketing are so separate. I wish I could understand why each side didn't understand the other, but hopefully one day, we will be able to create, take the healthy tension and build a stronger digital commerce organization as a result.Stephanie:I love that. You and a lot of other companies, so. All right, Mike.Mike:Bitcoin.Stephanie:All right. You haven't even looked into it yet? I feel like now's the time to get in.Mike:I've tried and I get so confused, but I just have this fear. I have this waving fear of missing out, but then I realized that people are losing a lot of money too. I just don't understand how it works.Diana:I want to do over.Stephanie:I liked yours. What? You want to do over, Diana?Diana:I want a do over. You know what I don't understand? Why can't we have side parts anymore? I don't understand that. I like the side part. It fits my face frame. Why is that not cool anymore?Stephanie:Man, I feel like we can have more. Let's just stay on this question, so many things. All right. Next one. Something wise my elders taught me. Mike, you first.Mike:Something wise my elders taught me. Man, sorry. I totally blanked on that one. So, can you ask that question again?Stephanie:Yeah. Something wise my elders taught me.Mike:Yeah. I'd say that really it was hard work. That just sounds kind of lame. But I learned pretty early that no one's going to give you anything in this world, and you have to work really hard, and my dad was one of the hardest working people I know. He was an auto body worker and put in a lot of hours and really kind of like taught me this blue collar approach that I try to bring to my work. I love working. I've always learned to work hard and I try to always ground myself in that work ethic whatever I do. So, that's something that my elders taught me.Stephanie:I love that. All right. Diana, you're up.Diana:So, for me, I'm a black woman in America and a first generation from Caribbean parents, so it's really about using my voice and my power to have the courage to make space for people who look like me or people who don't have their voices heard. So, I'm really grateful for having parents, but also ancestors that taught me and showed me how to do that. YStephanie:Yeah. I love that. All right. If you were to have a podcast, what would it be about and who would your first guest be? Diana, you're up.Diana:Oh, shoes.Stephanie:A podcast on shoes?Diana:Yeah. My podcast would be on shoes and it would be Sarah Jessica Parker.Stephanie:My space right-Diana:It would really just be for me and a way to get new shoes.Stephanie:I'm so confused.Diana:Literally the whole angle of the podcast would be to get free shoes.Stephanie:Just need shoes. [crosstalk]. Okay. Who would your first guest be?Diana:Sarah Jessica Parker.Stephanie:Okay. I love it. All right. Mike, you can't top that one, but if you want to try, what would your podcast be about and who would your first guest be?Mike:Cannabis.Stephanie:Okay.Mike:And it would be probably, I don't know, Willie Nelson.Stephanie:What would you guys be talking about or would you [crosstalk]-Mike:I'm fascinated by the business of cannabis. So, it's something that I've studied for a while. I started to do a little bit of research on it back in Nielsen, and this was like way ahead. But I'm fascinated by how an industry can just go so mainstream. How can one part be so regulated, then all of a sudden go mainstream? And I'm fascinated by brand building in that space and how brands are building, and even like huge bevel companies are getting in this space now. So, we're like fascinated about the entrepreneurs in that space, the ecosystem of that space, and if I had a separate podcast that was totally unrelated to anything I did, it would be about that, because I think that's like, that and Bitcoin, those are two booming things right now.Stephanie:You could just blend them all together.Mike:Yeah. Right.Stephanie:I thought you would say you would be in it for the free weed. Yeah. Give me free weed.Mike:Samples, yeah.Stephanie:Diana's shoes.Diana:Yeah.Stephanie:Lobby sitting pretty.Mike:Right.Stephanie:So, I'll send you Bitcoin for the first time, and then you'll have to go deep into the wormhole.Mike:Yeah. I'm really opening my heart on this podcast.Stephanie:That is why you're here. That's why you're here. All right. And then, the last one. I want to know how you guys stay on top of your industry. So, maybe, Mike, you first. What are you reading? Newsletters? Is it books, podcasts? What do you do?Mike:LinkedIn. I basically follow a set of people. On LinkedIn there's a group of about 15 to 20 people that I just trust that curate. They curate on a regular basis all the breaking news that I could just go to LinkedIn and I know that at any given moment, I'm going to find something that's really interesting on a different perspective. Yeah. That's my go-to. I wake up in the morning and look at LinkedIn. And then I think about, "Okay, what could I do to add value to LinkedIn that day?"Mike:And LinkedIn has become one of these like platforms that I managed my life around. I never thought it would be like that. But it's become like a valuable news source for me.Stephanie:That's awesome. All right. Diana, how about you? How do you stay on top of everything?Diana:For me, I'm fueled by curiosity. So, similar to Mike, I'm on LinkedIn. He's in my top 20 list of people that I follow that I get content from. I listen to a ton of podcasts, this one also. I am an avid reader of papers and research. So, whether it's from Kantar, Profitero, [inaudible], Edge, you name it, you've got to stay on top of it.Diana:And then it's really about networking. So, I have this mantra like I'll say yes. So, if somebody invites me to a round table, I'm going to go. If it's a bad experience I don't go back. But like I found this small community of e-commerce and digital commerce folks that I can just call or text or get information from. And a really cool thing that a bunch of women in e-com started is basically women of e-commerce, and it's a group of 25 of us, and we connect on a regular basis. But we also bought, each brought in a mentee. So, it's just ripe for learning, and Sarah Hofstetter, the president of Profitero is one of the members as well. But it's just such a great place to feed my curiosity.Stephanie:I love that. I see only more of that happening, these micro groups popping up. I know that that was something that I started experiencing here which is like women all being part of like a group text, which I was like, "Is this going to be too much?" And now, I'm like, "This is the best text thread I've ever been in." And it probably wouldn't have happened prior to this past year or two. That's amazing.Stephanie:Well, Mike, Diana, this has been such a fun round table. We'll definitely have to have you back for round two, because I'm sure a lot will change quick in a matter of months. But where can people find out more about you? Mike, maybe let's start with you.Mike:LinkedIn.Stephanie:Of course. And then, you just go to Diana [crosstalk]Mike:Yes. If you want to find me, you want to talk to me, that's the place to go. I'll be pretty responsive.Stephanie:Yes. All right. Diana.Diana:You can find me on LinkedIn as well.Stephanie:Cool. All right. Well, thank you guys so much for joining. It's been a pleasure having you.Diana:Thank you so much for having me.Mike:Thank you.

america tv love ceo amazon tiktok business man growth mexico super bowl zoom digital foundation sales search target bitcoin beyonce gen z walmart companies loved jump excellence shifting scale crypto caribbean products commerce places pl roi respond skype general managers brands ecommerce campbell bj conversion deliver moved cmo costco quotes salesforce ups kpis crap nielsen channels convenience hive willie nelson hershey kroger staples r d cpg instacart up next general mills newsletters sarah jessica parker d2 omnichannel anheuser busch colgate ltv d2c hives roas sku skus kantar colgate palmolive digital commerce dmm cpgs mike black mike it mike yeah mike well cpts mike so mike thank and gen z salesforce commerce cloud mike right stephanie you diana oh stephanie yeah stephanie well mike they stephanie they

Eight years and 100,000 active installs later

Matt Report - A WordPress podcast for digital business owners

Play Episode Listen Later Jun 29, 2021 39:56

Probably just like you, the exploration for the secret ingredient to running a successful business is a tricky one. Speaking for myself, I can tell you that I'm constantly trying to learn and dissect what some of the most successful brands are in my space. How did she do it? What does the website look like? Productized service or digital product? Smash that like button on a secret formula to generating $5m in Facebook ad sales All of this with our blinders on. Sometimes, the real secret, is just staying in the game. Jason joined us eight years ago, right when he and his wife Kim were making the transition to full-time product sales, leaving custom client work behind. Now, Paid Memberships Pro has over 100,000 active installs according the WordPress.org directory and his business is getting a lot more focused on…doing what works. Has he considered convergent PMP into a hosted solution? What about outside acquisition? You'll have to listen to the episode to find out! Transcription This episode of the Matt report is brought to you by how to market your plug-in dot com a framework for the sleep deprive developer. If you ask yourself, how do I get more downloads for my plugin? What about more sales? Should I do this lifetime license thing? You need to pick up the book, how to market your plugin over app. How to market your plugin.com. Programming is about computer behavior. Marketing is about human behavior. Fortunately for us both a fairly predictable and you can learn more inside the book. How to market your plug-in dot com. This book will help you market while you're building your plugin. Instead of treating your marketing as a last resort. I can't tell you how many times. How many interviews I've had, where the developer has just fallen upon luck and chance that they have a business in front of them. People are downloading their plugin. People are buying their plugin, but they hit a certain point of plateau where they need to scale. They need to get the word out there and this book will help you do it. Check it out@howtomarketyourplugin.com. Thanks for supporting the show. This episode is also brought to you by media, ron.com media ron.com Ronald Ereka he's back. He creates WordPress plugins. In fact, one of his plugins I was searching for the other day. Totally forgot that he made it called highlight and share. He creates a highlight and share plug, and you can highlight sections of texts and share them with your network right on your WordPress website. Event tracking for gravity forms, simple comment editing and custom query blocks. I'm going to click into the event, tracking for gravity forms. Of course you'll need gravity forms, but you can download event tracking for free, right from either his website, media, ron.com or search for it on wordpress.org. It's got 30,000 plus active installs. Well at the time of this recording, it was, it was updated a week ago. But if you're looking to connect Google analytics, Google tag managers, to your gravity forms. Well to do a vent trackings, this plugin will do the trick. Check out media, ron.com for more of his plugins, reach out the Ronald you reca. If you have any other questions about building a WordPress plugin for yourself. Thanks for supporting the show. Probably just like you, the exploration for the secret ingredient to running a successful business is a tricky one. Speaking for myself. I can tell you that I'm constantly trying to learn and dissect what some of the most successful brands are doing in my space. How did she do it? What does the website look like? Product I service or digital product. Smash that like button on a secret formula to generate $5 million in Facebook ad sales. And all of this with our blinders on. Sometimes the real secret is just staying in the game. Today's guest first joined us eight years ago. Right? When he and his wife were making the transition to full-time product sales, leaving custom client work behind. Now paid memberships pro has over 100,000 active installs, according to the wordpress.org directory and his business is getting a lot more focused on doing what works. Has Jason considered converting, paid memberships pro into a hosted solution. What about outside acquisition? You'll have to listen to the episode to find out. You're listening to the Maryport. A podcast for the resilient digital business builders. Subscribe to the newsletter at maryport.com/subscribe or follow the podcast on apple or Spotify or wherever you listen to your favorite podcasts better yet. Share this episode on your social media. We'd love more listeners around here. Okay. Let's get into today's episode. With Jason. hey, Jason, welcome to the program. Hey, it's great to be here. I'm a big fan, a big listener, and it's good to just get to chat with you again. Um, I'm going to do this every couple of weeks. Like there's a thunderstorm today and I'm going to, you know, the thunder storm is gonna cancel this one too, and I'll have to reschedule for next week. so I last had you on eight years ago, when you were one of the founding. Interviewees of the Maryport podcast, a lot has changed. And a lot hasn't changed. Uh, for paid memberships pro and your business. Uh, and for WordPress. Chris lemma re recently wrote a post about, uh, the future success of WordPress, which we'll get into in a little bit and sort of how he sees hosts playing a role in the adoption of WordPress, uh, streamlining WordPress onboarding, even specific flavors of let's say membership sites, e-commerce sites, that kind of thing. But go back in your time machine and let me know, where were you mentally? Eight years ago with the business. And when we first interviewed. Yeah. Um, so that, that would have been 2013, which would have been a couple of years after paid memberships pro launched. And at that point PM pro was really a loss leader for our consulting business. So it was mostly just Kim and I, and we had a couple of contractors, um, you know, who helped out with random things. But we, you know, we had a membership plugin for WordPress and we parlayed that into, you know, 10 to $30,000, you know, gigs installing WordPress from membership sites and things like that. Um, and we were, we were doing that transition of like, Hey, how do we transition from a consultant company to a products company? We were just starting that around 2013 and, and also like figuring out our first hire. I remember how hard, like the first hire was, um, And now it's kind of like, you know, we're hiring all the time. It's like, it has to be a process where we're constantly, like we have relatively low turnover of employees and we've been like, grateful for that. But even that, like just growing and, you know, people go occasionally that, you know, we have to, as a process now, like hiring people as a process, it was like a huge deal. The biggest thing of the year, you know, in 2013. And now it's just another process. Yeah. Probably one of the most, uh, popular, free membership plugins that are out there. I know there's a lot of plugins out there that sort of skate by semi membership. You know, they're doing like log-in and access control, but certainly not to the degree of integration, ad-ons support general reach that you have memberships a hot space. Uh, when we've chatted a little while ago, I was curious of how do you. Competitively make the distinction between membership LMS. Like how do you fit yourself in the market so that you get the right customers and not the wrong ones? So you're arguably the most popular free memberships plugin. Um, you know, and there's some other plugins out there that are sort of like a third degree from a membership, like they do user profiles and they're also a membership. But a pure membership platform play that is you. How do you make the distinction amongst the third party competitors? The ones that have kind of sorta a membership plugin. And those have like an lms like a lifter lms a full-fledged learning management system where do you make the distinction with your marketing and your messaging? Yeah. So there's a ton of competition. And I remember one of our first, uh, kind of big web ventures for Kim and I was a wine website, like a wine tracking website, and that was another kind of niche. That like every week there was a new competitor and people like, what about this? What about this one here? Like, it's just part of business, like they're here. Um, and I feel like membership plugins are the same way. And maybe that's just because it's what I'm focused on. Any business is the same. Um, but yeah, there's a lot of membership plugins and they specialize, we like to call our homepage. We'll say that, you know, we're the most complete membership solution for WordPress. Um, and we really focus on. Members as like the core unit. And so you mentioned like LMS plugins, we integrate with LMS plugins. Um, you know, a lot of people who run membership sites want to also have courses. A lot of people who run core sites also want to have memberships. And so when we're talking to like a prospective user and trying to figure out if our solution is good for them, you know, we like to ask them like, what's the focal point of your business? Like, if it's. The members are the focal point of your business. Like you're an association or just, you know, in your mind, do you think about your members as like the important component and then how do I sell them things and how do I give them lessons? Like you might want to start with paid memberships. Pro is like the center component of your website and use like our courses add on or use an LMS that integrates with ours, you know, but focus on PM pro. And similarly, if you start with like a course and you really care about all the features that they have, like quizzes and progress, right. Um, you know, certificates and all the things that they do really well, like that's the most important part and you really just want to charge monthly for access to that. You could probably get by just using their membership add on. Um, and there there's so many different ways to like build these things. I really feel like that's, our job is to like find ways. To cut through all the options for the customer. Cause it's like overwhelming, they're overwhelmed with options and they just like, just tell me what I'm supposed to use. And we'd like to be the default choice, but you know, sometimes other solutions are better than ours in cases. So it's really like a conversation has to happen to figure that out. It seems like it's balancing. Being like the core engine I'll call it. I'll call it the engine of a membership for somebodies WordPress website. It's a fine balance to say that we're the engine, but you can also use lifter or you can use our ad-ons. Maybe you can even use another membership plugin, if somebody's crazy enough. So, how do you balance that? Uh, that messaging to say, look, we can act as the core component, almost like the routing. Of the commerce section, maybe even the permissions and access, uh, section. Of your membership site man, it's tough. Like, cause we early on, so like 2013, we would have been just getting into it. We had a plan called like do it for. Uh, so we offered for like $500 at the time, like, Hey, we'll install, paid memberships pro for you and do like a little bit of coding. And a lot of those little bit of coding were kind of these add ons that we've developed like, oh, integrate with, you know, event plugin integrate with BB press. Um, and so we, we built this footprint of integrations that kind of worked if a developer would wire it up for them. And the most popular ones were like, well, everyone keeps asking about this and they say, it's complicated. They don't know how to code, so we try to make it easier. And so, yeah, we kinda have that process of like, it's a platform where a press can do anything. Let's kind of have a, just that does it. Then when the just becomes popular, let's kind of streamline it into a plugin that still has some. Potentially like settings or it needs a developer to set up and then let's try to streamline it into something more user-friendly because as you go up that scale, like, it definitely becomes more and more to develop and maintain and support. Um, and we had ad-ons like our MailChimp add on early on was like more fully featured than the general MailChimp add ons that were out at the time. And we were like, Hey, let's build this in a way that you could use it even without paid memberships. But we didn't really market it that way. Um, but then it was kind of like, so we see this again. And again, like people will build a plugin. That's like one of our ad-ons, but in a general way. And it was like, it was as much work to build it for PM pro in the sense. And now I'm, you know, uh, not giving them credit for everything they have to do. And all the MailChimp solutions are kind of, you know, have surpassed our ads. Now, but at a time it was like, oh, like we could, so it's tempting to like, oh, we should just start an LMS business. Cause our little, you know, courseware plugin is pretty close to what they do, but we're kind of finding our space where like for the courses plugin that we built, we built it's launching soon. And it's um, you know, we tell people who want a course, like maybe you don't need a plugin. Maybe it's just a PDF or a page with content or a video. Like if your course is pretty straight forward, you don't have to conflict. But the, the plug-in that we have, we'll just add CPTs for like the basic structure of a course in the lesson and have a little bit of kind of progress tracking. And we felt like that's the bare minimum and we don't want to get into anything else. So if you want anything more than that, that same plugin will just integrate with learn dash lifter, um, learn, press, and like the most popular LMS. And that way we have kind of one plug and the maintain integration with all those LMS plugins, instead of like a bunch of different integrations went off with each one. So we're hoping that's easier to maintain, I'm just going to speak as a product maker and owner in a very small scale compared to what you're doing. But going back to my days with a conductor. I know one of the challenges is when you try to stay lightweight and you try to have like this modular approach. Like you could get into LMS, but that's another add on. Uh, the ad-ons and extending your core product. It can be another tricky thing because you have both, you have customers that request ad-ons Hey, it'd be great. If we worked with MailChimp convert kids, Salesforce, like all these other add ons that work. That customers are requesting. So you start looking at that as like market opportunity, and then you have the ones that you build and like, oh, wouldn't it be great to again, have that LMS section. Um, Is there a process that you work with internally? To reign that in. Because I know from building conductor. Creating ad-ons is a, is like, It's another micro product that you have to support in the sustain and look longterm. For example, when we were building conductor, we were building out Genesis templates. Um, before it became studio, press. So it was one of those things where. It was. Before, you know, it was like six months to a year to two years and like, oh God, like. This add on, hasn't been touched. It's no longer. Really doing what it was supposed to be doing, but we don't really have that many people using it. Uh do you have a balance to that is there a way to work through that methodically Yeah. Um, we try, I don't know. Yeah, it's a challenge. I don't know if we handle it. Well, a couple things that we do differently that maybe some other companies are coming around to as well. Um, but definitely like we have one big bundle. Um, like one price for everything. And so we don't have a marketplace. Like we have more, there are third party plugins, but they're like outside, you know, we don't have a marketplace where we sell the third already plugins, which is a good thing and a bad thing. So like it's bad in the sense that having a marketplace really does encourage developers to get involved because they're going to get paid. And I remember back in the day of like, I made a Jigoshop plug. Uh, for Braintree integration. And I think it sold like one copy per month, but like it just the fact that there was a marketplace encouraged me to kind of like generalize it and push it out there. Whereas I wouldn't have done that otherwise. So it encourages involvement, but what happens then is it's really hard to manage all these different people. You don't really have control over the add-ons that are important. And we saw companies like EDD and WooCommerce did this too, where they bought up a bunch of the most popular ones to kind of bring them in house. So we started with that. We were like, Hey, we kind of get it. Important to us and we, we bring it in house. Um, and we just try to like tell the developer community like, oh, we're working on, of course this plugin, you probably shouldn't or like, you know, if you want to help, this is what it looks like. It's all open source. Um, the other thing we do with that with integrations is I always try to make those plugins available for free and in the.org repository. So our rule of thumb is if it's an integration with another service or. We're not going to charge for, we're going to make it free and.org. And that incentivizes like both us and the other party to kind of maintain the plugin, the integration plugin, because sometimes it's awkward. Like if they're selling it for $50, but you know, you're not. And so you're like, wait, why am I helping to maintain like the thing you make money on? But I don't, or like, It's open source. So I could take your code or if I really feel like you're not doing it well, I'm going to make my own version. And so that's awkward when like, you know, who's plugged into you buy ours or theirs, or it doesn't encourage us to work together. Whereas like upfront, you know, when I reached out to integration partners, I'm like, Hey, we're going to make it free. We're going to make in.org. And the business model is not to sell this integration. It's, you know, the support, both our platforms. And in some ways that's leaving money on the table because it's a little bit opposite of how. The market has been, you know, how things have been in the past or what they expect. And it feels kind of right where if you're like, Hey, I don't use MailChimp. I use convert kit. So I'll just buy the convert kit one, you know, I don't have, instead of like, I'll pay $300 and I get all of them, but I only need one, one of the ad-ons. So, um, I guess, I mean, if it's free, it's free, but like, so like people are kind of trained to pay. It's it's such a great value. If they're like, Hey, for $50, I solve exactly the problem you have. Like that, like that business transaction is so much better than kind of like supporting the platform and all the crazy things you might do, you know? So it's, so we give up the opportunity to sell something like really direct to just say, but it it's better for the unuser and that, you know, we may we're the incentives are in alignment for everyone to maintain that integration. Yeah. And that's the most important we feel like at the software level is good. Like the business will work its way out. So I'll pull from the hint of Chris Lemon's article and I'll, I'll have that linked up in the show notes. But what is your opinion on web hosts being in the perfect position to. Well, not only own the customer, but be able to own the experience. So if they own. A web hosting customer who maybe isn't even using WordPress right now. No. Oh, okay. I've got the static site. I've got this other thing that I'm using. Uh, and I'm going to launch a WordPress site. I can click a button launch, a WordPress site. And what I feel is like what Chris and many other folks are leaning into in the hosting space is we'll have these ready, built. Websites for you. So in the case of membership sites, Uh, you know, they'll want to click of a button and you'll have all your membership plugins ready to go. Ready to host. Uh, without all of the fuss of going too well, folks like you or searching the directory and knowing which pieces of the puzzle they have to put together as the end user. And, um, you know, controlling that experience for, you know, for the better of the customer, it's less stress for the customer, less head-scratching. Uh, but it could eventually take money out of your pocket from some never having to search for paid memberships pro because they clicked a button. They got. Uh you know uh, another membership plugin powering their website so your thoughts on the hosting market creating these experience for customers I think it makes sense, you know, this kind of, uh, you know, um, what do you, bigger businesses are buying up the smart businesses and consolidation that's happening in the space. Makes sense, because from, uh, from my perspective, um, There's a couple of things. One is like, as our business grows, we kind of need more middle management. We need more kind of structure. Um, you know, I, I sometimes joke like, oh, the next, you know, four hires are like, you know, like a lawyer, an accountant and an HR person. And it's like, not really stuff that like, you see, like, Producing in the company. Um, and so like it's for companies of our size, it's like, oh, instead of doing that, you know, just, you know, sell yourself a bigger company and adopt, you know, their management team. So that's enticing, like from a business perspective. Um, but then also like hosting, like a hosted version of a product makes a lot of sense. Um, we capture all these customers and a lot of them already have a website or they're transitioning, but some of them don't and it's like kind of weird to be like, okay, well, like go build a website and then come back to me. Um, or like, we start to like help them earlier in the process. And we're like, you know, Hey, we could take it's really then tempting the business opportunity of like instead of $300 a year, take like a hundred dollars a month and give them like a standard hosting package. It makes our support a little bit easier in the sense that like we know exactly. You know how they're set up. We kind of cancel a lot of issues. Um, but then we have all these hosts, like hosts have fake. Whenever people say, just do that. I'm like, that's actually really hard. Like, you know, I'd have to like, You know, help support people's email and, uh, you know, cashing on their server and like when they want to do crazy things and if they get hacked and the security, and I was like, we'd have to figure all that out. And the host I've already figured that out. So it makes sense to partner with them. So that's like our perspective. And then I think on the host side, like hosting has become commoditized. So they need things to differentiate themselves from their competition and they need kind of products. People like both the products themselves, but also I think the personnel is important too. Like we need people who can like think from a product perspective, um, to build solutions for the end-users. Like, I think. Some of the hosts. I mean, they had some really great people inside, but they need more of those people, you know, thinking in that, that way. And I'm in alignment with, with Lama that, you know, a lot of end-users don't, they're not buying hosting, they're not buying WordPress or paid memberships pro they're like, you know, build me a, uh, you know, a trade association website or build me, you know, like a website for my business guru business, or build me a newsletter subscription website. And if we can connect with the customer at that experience, you know, It's a, it's a more direct sale. And part of that, like a huge part of that stack is the host and, you know, you know, they fill it with the product. So it all makes sense to me, I guess, So just lots of competition coming at you everywhere you have other free. Plugins competing with you in the WordPress repo. Now you have potentially have web hosts coming with pre-packaged membership plugins. You have standalone membership. Software as a service solutions that are out there already. Tons of competition. Have you ever just thought about like picking up your toys from this playground and going and building your own playground and doing the hosted route? Uh and going that maybe more traditional software as a service model with paid memberships pro Yeah. Uh, so still now committed, like our goal is to be the default membership platform for WordPress sites. Um, like if you are going to do memberships on WordPress, like we should be in the consideration. Like we should be one of the ones that you think about using. Um, and when, like I said, we're not going to always be the perfect fit, but we're good. And we're, we're pretty tied to WordPress. Like it is tempting, but like I said, to kind of, you know, build a hosted solution because. There's like when you do the math in a spreadsheet, there's kind of money there. And then it's kind of a simpler experience for the customers. Um, but to do that, well, we'd have to kind of joint venture with at least joint venture with a hosting company or someone who knows how to handle that. I think, um, which is like a little daunting. And like, whenever we really toy with those ideas, I feel like I'm taking my eye off the ball. You know, it's kind of like the, the core business we have. Is isn't stable enough that, you know, to take all that attention away and try to like build basically competing business. Um, so we're like really focused on WordPress and I feel like we're like, has a spot, like definitely like the competition, you know, like Stripe itself as a competitor. Like when we built Stripe integration, we were like probably the first membership plugins. Um, I almost said like e-commerce player. I don't know. Like we really jumped on strike really early. Um, probably when they were like beta labeled, but we built tripe integration and like Stripe, just handle payments and subscriptions. And like, if you wanted to cancel your subscription, we built a GUI for that. If you wanted to see your invoices, we had to gooey for that and we kind of managed everything, but now Stripe has like, um, it's called like Stripe payments or billing. I forgot how they brand it, but it like, they have more of that UI on the stripes. Um, and you can envision a plugin that kind of is way more bare bones than ours. Um, that just everything's in Stripe. And like, so like a Stripe straight up Stripe, WordPress membership, plugin, um, could compete with us where people just use Stripe. They don't even have to use a WordPress plugin, you know, they just put the button on their site. Um, so there's just, but anyway, yeah, there's, there's competition like that. And there's other competition of like all-in-one solutions, but there's always going to want to be a type of site, especially ones that are being built by agencies. That need more control and need more flexibility, want more ownership of their data and how things work. One, to be able to scale up in a certain way and kind of. We're going to just keep trying to target that user both like on the DIY side, you know, so it's like a lot of stuff is easy to set up, you know, just out of the box and follow our instructions and our videos. Um, and then the beauty of WordPress is, is flexible and you can make it, do whatever you want. So it's like, ah, I got a really cool idea to integrate with this thing and I can get to the code it's open source and we can have a developer do it. So we're always going to be focused on that, that user and. We're tempted and we build proof of concepts and we think about it all the time, but we're kind of focused actually on like the WordPress experience for now. Let's shift gears just a little bit, instead of talking about only the challenges. Uh, assess where you are. With the success of your product. Through the lens of what you've done with marketing, messaging, content, social. What have you done really well there. And I'm also thinking of. I know what it's like to operate a product, not even just with like my own stuff, but what we do at, at Casos is. We're always at that stage, like, man, what? Just one more, one more feature. If we just add this one more feature, we'd have X more sales or X more downloads or many more customers, and then you get that feature built in. You're like, oh, One more feature. I just want to add. One more feature to this list. When a lot of us should take a step back and say, look, I've got a solid product. I mean, you've been proving it now for eight plus years. Uh, maybe we should be focusing more on messaging, marketing, outreach, distribution, that kind of thing. So where are you with that? Uh mental tug of war as a owner and product create. So, I guess like the pat myself on the back, we did do a great job of like content marketing, you know, Kim, myself, you know, Travis and other team members that helped, like, since 2013, we were just constantly blogging. And the method works is like, when we get a question, like we're like, oh, let's answer that question and make a blog post where we answer it and put it out on the website. Um, and there was good tips in that area where like, you know, We would always try to generalize the questions, like solve a very specific problem, but yet don't say like, you know, doing X, Y, Z with paid memberships pro it's just doing XYZ. Um, yeah, it kind of increases the range of people who like one of our best performance. Blog posts is like how to name your membership level. And so if you're not using WordPress or paid members for anything, you just started trying to figure out, do I call them my tribe or my peeps? Or like, you know, like Kim did a bunch of research on like what the most common words are and kind of ways to brainstorm it. Um, so that, I mean, that post gets like, I don't know, like a few dozen, a hundred visits a day. And so it's posted like that, that kind of drove traffic. And we, we played the long game with developers in terms of like, I remember talking with agencies and developers, like our solution is the best you should use it. And they're like, yeah, sure. And then like a year later at a, at a conference, like you're still not using our plugin. And it's like, oh yeah. I mean, to do that. And after a while, you're like, we've kind of, we've kind of survived into our success, you know, but marketing could be better. Like we were focused on it. We're focused kind of on a lot of stuff, but marketing general, we just hired like, uh, Patrick Rolin to help out with marketing and we're hitting, you know, we're going off to a good start. I'm trying to figure out. And there's lots of little things like. We, you know, we struggle with like who our audiences, because like we're a platform and it's like, who uses your website or your, your software? And they're like all kinds of people. And you're like, you know, the marketers and the business people say like, well, just focus on one, you know? And it's like, well, how do I do that while also keeping them, you know, a platform because WordPress did that. Well, automatic did that with WordPress and WooCommerce did that, but full commerce, like they, you know, I was like, we want to still keep a platform. But there are things we could do. Cause I was sitting here just thinking about like, we really are like probably like the easiest way to just charge for access to a post page or category with WordPress and like our homepage we'll get into the technical stuff and the, you know, the kind of important stuff. And I was like, oh, there's a customer that just wants to charge $5 for access to a page. And like our homepage doesn't sell that really well to that customer. So we're figuring it out, both like. How do we take our levels and make them products and know who to target audience of all those products are and kind of sell that better. How do we, we also like there's kinds of all this data collected and we're going to do like, um, you know, tagging and kit or we're, we're switching to convert kit, but MailChimp has tags and other ones too, where it's kind of like, Hey, if you read this blog post, if you kind of click this button on our site, if you read this email, okay, we can guess that, like, you don't even have a WordPress site yet. And we should just send you our affiliate link for liquid web, um, you know, or something like that. They were like, you know, oh, you're, you're importing from something else. So let's kind of show you. Our tools for importing from our competition and stuff like that. Um, so kind of gathering more data so that we can send more specifically targeted messages, uh, is something that we're working on and that that'll probably help us get to the next level in terms of competing with the other membership. How much do you look at the success of your customers? Uh, membership sites. And how does that weigh into the overall success of paid memberships pro. And again, I'll preface this with a couple of things. So at Casos, one of the things I'm always challenged with was, well, if you don't. If you never create a podcast and then you'll never be successful with a podcast because you haven't found the time to commit to the podcast. So I can't help you be successful as a podcaster. If you can't. Manage, uh, the time commitment you, you need to put into creating at least one episode a month. I recently spoke to Dave Rodenbach, recaptured.io, sort of the same thing. If his customers aren't selling. Uh, product through their e-commerce store, largely in his world. If you don't have a good product or you don't have a good price or a good experience, and you're not going to buy in, how can we reclaim and help you reclaim sales? If you're not selling any product? How do you measure that in the marketing world of membership sites, digital products, digital access to content. Um, that seems even. Harder of a uh, of a challenge because of the just the wide breadth of that marketplace Yeah. I mean, that is an issue. I know, um, you know, we get like churn stats and we share some of them and I forget exactly where it is, but it's. W I think we retain like 60% of people who sign up pay this year, or six only 60% will pay next year. And people will be like, oh, SAS industry standards or something is like higher. Um, and it's like, so we've got to, we got to do better. There's stuff we could do better, but I'm like, how many of those just are not in business anymore? Like, you know, like you can't get that customer. Like they don't, they're not making money anymore. They're not, you know, no matter what you're going to do, like, you know, their business failed. Um, so that's definitely an issue. There's a couple of things we could do is like one is like help them. So one thing that's exciting is an update that's coming out for paid memberships pro, which like almost every other e-commerce related WordPress plugin did is how we integrate with Stripe in particular called Stripe connect so that our Stripe account is kind of linked to theirs. Um, so that when we get a percentage of the, you know, it's like a half a percent or something of what comes through, um, we're launching this and, um, so. That aligns you with your customers. So it's like, oh, the more money they make, the more money we make. And it's kind of exciting once it gets to scale is that, oh, we can just like put out a seminar for free that helps people do better and be more successful with their business because it's going to benefit us in the end. Um, so that's exciting. The other thing we try to do is, um, potentially focus on customers where that's less of an issue. Like I never got into the, what do they call it? Kind of like the entrepreneur or the kind of like hustle porn or, um, You know, like I'm not a fan of selling in that way where it's like, I know you don't have a business now, but you know, it's really easy. And like, you can have a business. I think if you, yeah. I mean, I like to joke about, so some of those, like here's a car I bought my mom. Um, but yeah. So I think like not marketing to them is like a first step. And instead, like there's, especially in the membership space, like there's associations that like, yeah, we have 5,000 members. We've had 5,000 members every year for the past 20 years. Like never changes and like, we're just going online. So it's kind of like, you can find those businesses that are already successful. Um, and I was just saying this to him. Another, like a presentation for like GoDaddy's a webinars series that was targeted at agencies. And I think for consulting, it's important to like, I mean, if someone wants to give you money to build a website from scratch that may or may not work, like take their money, set their expectations and try to do a good job. But if you focus on customers that, you know, already have a business already have, um, you know, some kind of a relationship with a potential customer, like to have a mailing list or, you know, um, You know, so, so we will try to focus our marketing on those marketing, on those kinds of customers that already have a business that's working, um, which should help that. Like it's when sometimes when I'm. Uh, when people are. Are are, are complaining and griping because something's difficult about setting up a website, which I, I tell you, I relate to you by the way. Cause it's like, I do this for a living. I wrote a book on WordPress, but like I was helping a friend every once in a while. I don't do it for paid, but I'll help friends set up websites sometimes. And I'll just be surprised at how hard it is for me. It's hard for me. It takes a lot of time. But when people gripe about the effort that's involved, I'm like, did you realize like you're starting a business and it's not easy. Like, I don't know where you got, like, just wait until you, you have your own angry customers or like. Other stuff, you know, you got to deal with taxes and all the random stuff and in part of business. , Speaking of business, not being easy recently talked about this on the WP minute podcast. Uh, WP engine did a report that the WordPress economy is like $600 billion. Uh, right around that, that mark. Lots of talk recently with acquisitions, um, you know, smaller developers picking up even smaller developer plugins, hosting companies like nexus purchasing every plug and that they can get their hands on. I'm sure this is not. Done, uh, automatic acquiring, um, Day one journal, like so much acquisition happening. In this space. Have you ever thought that? Well, maybe we can build a bigger business with PMP. If we went that route, we were able to go. To nexus and joined them with a membership plugin or wp engine that kind of thing what are the cards hold for acquisitions or investments in that space Uh, yeah, we have thought about like acquiring, um, other plugins products and, you know, it's kind of sparing some of that potentially is that the programmers are in demand. Um, and so. It feels, uh, like I feel bad about it, but I see some products that are, yeah, I've actually, I see products that people are side projects that people are doing. And I have a saying that like when they get to a thousand dollars a month, Sometimes it's really tough. And they're like, this isn't enough. You know, I think I'm going to stop. And I'm always like, no, a thousand dollars a month. Like you're halfway to $10,000 a month. Like you're not halfway to $2,000 a month. Like all that work you did to like collect any money whatsoever and build up to a thousand. Like usually if you have a product that's going to fit like your, at the time, it took you to get to a thousand dollars a month. You're going to get the $10,000. Um, so that's me like pumping up other entrepreneurs and trying to push them at the same time. I'm like, man, if it doesn't work out that guy's really sharp. And like, if he he's, he's, he's kind of shown that he can think product minded and build something. And like, if he can't make enough money to make a living, like, Hey, let me like give you a salary and kind of give you a job, you know, and you can build cool stuff for us. So I, yeah, I've kind of had that thought, um, of like, oh, like, Product people, if it's not working out their side gig, like when they look for, you know, a salary job, like, Hey, we get like a really smart developer that proves that they can ship. Um, and so I think there's some of that mindset at every scale, you know, I'm sure like, you know, something, some of the size of automatic would just by people or by business for the people behind it, you know? Um, and that's part of liquid, but like I said, hosting companies want product people, um, and people who can handle that to kind of, you know, maintain things. Um, and then. If you ask me, like any business idea, like, have you considered, like, it's almost funny, like, yeah. I consider everything, man. Like I love the staff. I probably have a spreadsheet that models it. And like, I'm like, I'm always talking and like, um, you know, like I can't wait to get back to like the conference circuit and like, you know, having drinks with Chris lemma late at night. Cooking up schemes of, you know, like, I feel like at one point I said, like, I was like, oh, can I just like sell my company to, and then work on machine learning. I was like nerding out about machine learning. And he was like, I have an idea for a machine learning thing. And it was like, yeah. So like, have I talked to Chris Lama about like quitting my job and like doing machine learning stuff for him? Like that happened once. Um, yeah, but we haven't really ever been serious about it. I did take a month earlier in this year where I was like, Hey, I'm going to have kind of informal talks, you know, with different people that just see. What might happen. And I was like, I gave myself a deadline of a month and made that clear. Um, and at the end of the month where like, no, like the current plan of like, you know, hire really great people, kind of get them handover the responsibilities that Kim and I have so that we don't have to spend as much time on kind of like maintaining what we have and we can push out a new directions. Like I like being my own boss. I like having control and I think we still fit and we it's good to have independent businesses in the WordPress space. Um, Yeah, but like, I mean, this space is valuable and all these companies are valuable. So it's, it's kind of exciting from that sentence. I mean, you know, a market is really growing booming even is when you see. I saw recently a small product that was announced in January of this year. So 2021. Um, already being sold. I mean, it has a nice website, has a nice name, nice brand. You know, it looks good, but it probably has less than a hundred customers. If that may be, I don't know, unless it's really doing much better than I thought it would be. Already for sale. And like in the back of my mind, I already know that somebody's going to buy that. Uh, there was, uh, on startups or the rest of us. Uh, Rob walling. Had I think he tweeted something or somebody sent him an email. I forget where it was, but somebody who was doing like 80,000 ARR in their business sold for one point something million. And it's almost like if you're a product maker, developer, this is almost like your way in. You know, to get acquired. So it's like, it's almost like the absolute best sort of resume. So if you can build like a micro product, get some traction and then turn to a business that you would actually like to work for. And there is some synergy between your little product and their big product. You could even sell that to them. As like a signing bonus, almost like here, I've already proven this. And I've got a customer base that comes with me and I can develop it for you. Uh it's an interesting world for the small product creator uh at the end of the Yeah. Yeah. So, I mean, it's analogous to like how not, you know, Programmers and people who can build products on demand, like people who can, you know, build engaging podcasts are in demand. And there's like a big gap between like building it and then making money for it and, you know, running a business. I mean, I'm spoiled that, like I have Kim as a partner who is like COO of the company and like get stuff done and can handle, you know, a lot of the, the business end and the accounting and stuff like that. And like, we get help for a bunch of individual things, but it's like, if I was like, just me by myself as like, I'm, I'm a pretty creative person. I can like build stuff and think strategically and stuff, but like actually like keeping the business running and not falling apart, I would have been lost like years ago without someone like him. So. Um, it's hard. Yeah. To make that leap from building something cool that people can use to like making enough money on it, to make it your data. But it's still really hard to make a compelling podcast. So I'm with you like people and there's demand like, you know yeah. Instead of finding something and hoping they can build a podcast, you know, the resumes they've already, you know, shipped a podcast. Jason Coleman everybody. Jason, where can folks find you to say thanks. Yeah. So I'm on Twitter, Jason underscore Coleman. Um, and my blog is the real Jason coleman.com. And yeah, we got a courses out on that's shipping in a week or two, and we have a big, like a 2.6 update, the paid memberships pro, which is wrapping up some, some features and, um, uh, it's got better Stripe integration, you know, that's going to be good there. Fantastic stuff. Everyone else. matterport.com. airport.com/subscribe. Join the mailing list. Don't forget to tune into your weekly dose of WordPress news in five minutes or less@thewpminute.com. ★ Support this podcast ★

Eight years and 100,000 active installs later

Matt Report - A WordPress podcast for digital business owners

Play Episode Listen Later Jun 29, 2021 39:55

Probably just like you, the exploration for the secret ingredient to running a successful business is a tricky one. Speaking for myself, I can tell you that I’m constantly trying to learn and dissect what some of the most successful brands are in my space. How did she do it?What does the website look like?Productized service or digital product?Smash that like button on a secret formula to generating $5m in Facebook ad sales All of this with our blinders on. Sometimes, the real secret, is just staying in the game. Jason joined us eight years ago, right when he and his wife Kim were making the transition to full-time product sales, leaving custom client work behind. Now, Paid Memberships Pro has over 100,000 active installs according the WordPress.org directory and his business is getting a lot more focused on…doing what works. Has he considered convergent PMP into a hosted solution? What about outside acquisition? You’ll have to listen to the episode to find out! Transcription This episode of the Matt report is brought to you by how to market your plug-in dot com a framework for the sleep deprive developer. If you ask yourself, how do I get more downloads for my plugin? What about more sales? Should I do this lifetime license thing? You need to pick up the book, how to market your plugin over app. How to market your plugin.com. Programming is about computer behavior. Marketing is about human behavior. Fortunately for us both a fairly predictable and you can learn more inside the book. How to market your plug-in dot com. This book will help you market while you’re building your plugin. Instead of treating your marketing as a last resort. I can’t tell you how many times. How many interviews I’ve had, where the developer has just fallen upon luck and chance that they have a business in front of them. People are downloading their plugin. People are buying their plugin, but they hit a certain point of plateau where they need to scale. They need to get the word out there and this book will help you do it. Check it out@howtomarketyourplugin.com. Thanks for supporting the show. This episode is also brought to you by media, ron.com media ron.com Ronald Ereka he’s back. He creates WordPress plugins. In fact, one of his plugins I was searching for the other day. Totally forgot that he made it called highlight and share. He creates a highlight and share plug, and you can highlight sections of texts and share them with your network right on your WordPress website. Event tracking for gravity forms, simple comment editing and custom query blocks. I’m going to click into the event, tracking for gravity forms. Of course you’ll need gravity forms, but you can download event tracking for free, right from either his website, media, ron.com or search for it on wordpress.org. It’s got 30,000 plus active installs. Well at the time of this recording, it was, it was updated a week ago. But if you’re looking to connect Google analytics, Google tag managers, to your gravity forms. Well to do a vent trackings, this plugin will do the trick. Check out media, ron.com for more of his plugins, reach out the Ronald you reca. If you have any other questions about building a WordPress plugin for yourself. Thanks for supporting the show. Probably just like you, the exploration for the secret ingredient to running a successful business is a tricky one. Speaking for myself. I can tell you that I’m constantly trying to learn and dissect what some of the most successful brands are doing in my space. How did she do it? What does the website look like? Product I service or digital product. Smash that like button on a secret formula to generate $5 million in Facebook ad sales. And all of this with our blinders on. Sometimes the real secret is just staying in the game. Today’s guest first joined us eight years ago. Right? When he and his wife were making the transition to full-time product sales, leaving custom client work behind. Now paid memberships pro has over 100,000 active installs, according to the wordpress.org directory and his business is getting a lot more focused on doing what works. Has Jason considered converting, paid memberships pro into a hosted solution. What about outside acquisition? You’ll have to listen to the episode to find out. You’re listening to the Maryport. A podcast for the resilient digital business builders. Subscribe to the newsletter at maryport.com/subscribe or follow the podcast on apple or Spotify or wherever you listen to your favorite podcasts better yet. Share this episode on your social media. We’d love more listeners around here. Okay. Let’s get into today’s episode. With Jason. hey, Jason, welcome to the program. Hey, it’s great to be here. I’m a big fan, a big listener, and it’s good to just get to chat with you again. Um, I’m going to do this every couple of weeks. Like there’s a thunderstorm today and I’m going to, you know, the thunder storm is gonna cancel this one too, and I’ll have to reschedule for next week. so I last had you on eight years ago, when you were one of the founding. Interviewees of the Maryport podcast, a lot has changed. And a lot hasn’t changed. Uh, for paid memberships pro and your business. Uh, and for WordPress. Chris lemma re recently wrote a post about, uh, the future success of WordPress, which we’ll get into in a little bit and sort of how he sees hosts playing a role in the adoption of WordPress, uh, streamlining WordPress onboarding, even specific flavors of let’s say membership sites, e-commerce sites, that kind of thing. But go back in your time machine and let me know, where were you mentally? Eight years ago with the business. And when we first interviewed. Yeah. Um, so that, that would have been 2013, which would have been a couple of years after paid memberships pro launched. And at that point PM pro was really a loss leader for our consulting business. So it was mostly just Kim and I, and we had a couple of contractors, um, you know, who helped out with random things. But we, you know, we had a membership plugin for WordPress and we parlayed that into, you know, 10 to $30,000, you know, gigs installing WordPress from membership sites and things like that. Um, and we were, we were doing that transition of like, Hey, how do we transition from a consultant company to a products company? We were just starting that around 2013 and, and also like figuring out our first hire. I remember how hard, like the first hire was, um, And now it’s kind of like, you know, we’re hiring all the time. It’s like, it has to be a process where we’re constantly, like we have relatively low turnover of employees and we’ve been like, grateful for that. But even that, like just growing and, you know, people go occasionally that, you know, we have to, as a process now, like hiring people as a process, it was like a huge deal. The biggest thing of the year, you know, in 2013. And now it’s just another process. Yeah. Probably one of the most, uh, popular, free membership plugins that are out there. I know there’s a lot of plugins out there that sort of skate by semi membership. You know, they’re doing like log-in and access control, but certainly not to the degree of integration, ad-ons support general reach that you have memberships a hot space. Uh, when we’ve chatted a little while ago, I was curious of how do you. Competitively make the distinction between membership LMS. Like how do you fit yourself in the market so that you get the right customers and not the wrong ones? So you’re arguably the most popular free memberships plugin. Um, you know, and there’s some other plugins out there that are sort of like a third degree from a membership, like they do user profiles and they’re also a membership. But a pure membership platform play that is you. How do you make the distinction amongst the third party competitors? The ones that have kind of sorta a membership plugin. And those have like an lms like a lifter lms a full-fledged learning management system where do you make the distinction with your marketing and your messaging? Yeah. So there’s a ton of competition. And I remember one of our first, uh, kind of big web ventures for Kim and I was a wine website, like a wine tracking website, and that was another kind of niche. That like every week there was a new competitor and people like, what about this? What about this one here? Like, it’s just part of business, like they’re here. Um, and I feel like membership plugins are the same way. And maybe that’s just because it’s what I’m focused on. Any business is the same. Um, but yeah, there’s a lot of membership plugins and they specialize, we like to call our homepage. We’ll say that, you know, we’re the most complete membership solution for WordPress. Um, and we really focus on. Members as like the core unit. And so you mentioned like LMS plugins, we integrate with LMS plugins. Um, you know, a lot of people who run membership sites want to also have courses. A lot of people who run core sites also want to have memberships. And so when we’re talking to like a prospective user and trying to figure out if our solution is good for them, you know, we like to ask them like, what’s the focal point of your business? Like, if it’s. The members are the focal point of your business. Like you’re an association or just, you know, in your mind, do you think about your members as like the important component and then how do I sell them things and how do I give them lessons? Like you might want to start with paid memberships. Pro is like the center component of your website and use like our courses add on or use an LMS that integrates with ours, you know, but focus on PM pro. And similarly, if you start with like a course and you really care about all the features that they have, like quizzes and progress, right. Um, you know, certificates and all the things that they do really well, like that’s the most important part and you really just want to charge monthly for access to that. You could probably get by just using their membership add on. Um, and there there’s so many different ways to like build these things. I really feel like that’s, our job is to like find ways. To cut through all the options for the customer. Cause it’s like overwhelming, they’re overwhelmed with options and they just like, just tell me what I’m supposed to use. And we’d like to be the default choice, but you know, sometimes other solutions are better than ours in cases. So it’s really like a conversation has to happen to figure that out. It seems like it’s balancing. Being like the core engine I’ll call it. I’ll call it the engine of a membership for somebodies WordPress website. It’s a fine balance to say that we’re the engine, but you can also use lifter or you can use our ad-ons. Maybe you can even use another membership plugin, if somebody’s crazy enough. So, how do you balance that? Uh, that messaging to say, look, we can act as the core component, almost like the routing. Of the commerce section, maybe even the permissions and access, uh, section. Of your membership site man, it’s tough. Like, cause we early on, so like 2013, we would have been just getting into it. We had a plan called like do it for. Uh, so we offered for like $500 at the time, like, Hey, we’ll install, paid memberships pro for you and do like a little bit of coding. And a lot of those little bit of coding were kind of these add ons that we’ve developed like, oh, integrate with, you know, event plugin integrate with BB press. Um, and so we, we built this footprint of integrations that kind of worked if a developer would wire it up for them. And the most popular ones were like, well, everyone keeps asking about this and they say, it’s complicated. They don’t know how to code, so we try to make it easier. And so, yeah, we kinda have that process of like, it’s a platform where a press can do anything. Let’s kind of have a, just that does it. Then when the just becomes popular, let’s kind of streamline it into a plugin that still has some. Potentially like settings or it needs a developer to set up and then let’s try to streamline it into something more user-friendly because as you go up that scale, like, it definitely becomes more and more to develop and maintain and support. Um, and we had ad-ons like our MailChimp add on early on was like more fully featured than the general MailChimp add ons that were out at the time. And we were like, Hey, let’s build this in a way that you could use it even without paid memberships. But we didn’t really market it that way. Um, but then it was kind of like, so we see this again. And again, like people will build a plugin. That’s like one of our ad-ons, but in a general way. And it was like, it was as much work to build it for PM pro in the sense. And now I’m, you know, uh, not giving them credit for everything they have to do. And all the MailChimp solutions are kind of, you know, have surpassed our ads. Now, but at a time it was like, oh, like we could, so it’s tempting to like, oh, we should just start an LMS business. Cause our little, you know, courseware plugin is pretty close to what they do, but we’re kind of finding our space where like for the courses plugin that we built, we built it’s launching soon. And it’s um, you know, we tell people who want a course, like maybe you don’t need a plugin. Maybe it’s just a PDF or a page with content or a video. Like if your course is pretty straight forward, you don’t have to conflict. But the, the plug-in that we have, we’ll just add CPTs for like the basic structure of a course in the lesson and have a little bit of kind of progress tracking. And we felt like that’s the bare minimum and we don’t want to get into anything else. So if you want anything more than that, that same plugin will just integrate with learn dash lifter, um, learn, press, and like the most popular LMS. And that way we have kind of one plug and the maintain integration with all those LMS plugins, instead of like a bunch of different integrations went off with each one. So we’re hoping that’s easier to maintain, I’m just going to speak as a product maker and owner in a very small scale compared to what you’re doing. But going back to my days with a conductor. I know one of the challenges is when you try to stay lightweight and you try to have like this modular approach. Like you could get into LMS, but that’s another add on. Uh, the ad-ons and extending your core product. It can be another tricky thing because you have both, you have customers that request ad-ons Hey, it’d be great. If we worked with MailChimp convert kids, Salesforce, like all these other add ons that work. That customers are requesting. So you start looking at that as like market opportunity, and then you have the ones that you build and like, oh, wouldn’t it be great to again, have that LMS section. Um, Is there a process that you work with internally? To reign that in. Because I know from building conductor. Creating ad-ons is a, is like, It’s another micro product that you have to support in the sustain and look longterm. For example, when we were building conductor, we were building out Genesis templates. Um, before it became studio, press. So it was one of those things where. It was. Before, you know, it was like six months to a year to two years and like, oh God, like. This add on, hasn’t been touched. It’s no longer. Really doing what it was supposed to be doing, but we don’t really have that many people using it. Uh do you have a balance to that is there a way to work through that methodically Yeah. Um, we try, I don’t know. Yeah, it’s a challenge. I don’t know if we handle it. Well, a couple things that we do differently that maybe some other companies are coming around to as well. Um, but definitely like we have one big bundle. Um, like one price for everything. And so we don’t have a marketplace. Like we have more, there are third party plugins, but they’re like outside, you know, we don’t have a marketplace where we sell the third already plugins, which is a good thing and a bad thing. So like it’s bad in the sense that having a marketplace really does encourage developers to get involved because they’re going to get paid. And I remember back in the day of like, I made a Jigoshop plug. Uh, for Braintree integration. And I think it sold like one copy per month, but like it just the fact that there was a marketplace encouraged me to kind of like generalize it and push it out there. Whereas I wouldn’t have done that otherwise. So it encourages involvement, but what happens then is it’s really hard to manage all these different people. You don’t really have control over the add-ons that are important. And we saw companies like EDD and WooCommerce did this too, where they bought up a bunch of the most popular ones to kind of bring them in house. So we started with that. We were like, Hey, we kind of get it. Important to us and we, we bring it in house. Um, and we just try to like tell the developer community like, oh, we’re working on, of course this plugin, you probably shouldn’t or like, you know, if you want to help, this is what it looks like. It’s all open source. Um, the other thing we do with that with integrations is I always try to make those plugins available for free and in the.org repository. So our rule of thumb is if it’s an integration with another service or. We’re not going to charge for, we’re going to make it free and.org. And that incentivizes like both us and the other party to kind of maintain the plugin, the integration plugin, because sometimes it’s awkward. Like if they’re selling it for $50, but you know, you’re not. And so you’re like, wait, why am I helping to maintain like the thing you make money on? But I don’t, or like, It’s open source. So I could take your code or if I really feel like you’re not doing it well, I’m going to make my own version. And so that’s awkward when like, you know, who’s plugged into you buy ours or theirs, or it doesn’t encourage us to work together. Whereas like upfront, you know, when I reached out to integration partners, I’m like, Hey, we’re going to make it free. We’re going to make in.org. And the business model is not to sell this integration. It’s, you know, the support, both our platforms. And in some ways that’s leaving money on the table because it’s a little bit opposite of how. The market has been, you know, how things have been in the past or what they expect. And it feels kind of right where if you’re like, Hey, I don’t use MailChimp. I use convert kit. So I’ll just buy the convert kit one, you know, I don’t have, instead of like, I’ll pay $300 and I get all of them, but I only need one, one of the ad-ons. So, um, I guess, I mean, if it’s free, it’s free, but like, so like people are kind of trained to pay. It’s it’s such a great value. If they’re like, Hey, for $50, I solve exactly the problem you have. Like that, like that business transaction is so much better than kind of like supporting the platform and all the crazy things you might do, you know? So it’s, so we give up the opportunity to sell something like really direct to just say, but it it’s better for the unuser and that, you know, we may we’re the incentives are in alignment for everyone to maintain that integration. Yeah. And that’s the most important we feel like at the software level is good. Like the business will work its way out. So I’ll pull from the hint of Chris Lemon’s article and I’ll, I’ll have that linked up in the show notes. But what is your opinion on web hosts being in the perfect position to. Well, not only own the customer, but be able to own the experience. So if they own. A web hosting customer who maybe isn’t even using WordPress right now. No. Oh, okay. I’ve got the static site. I’ve got this other thing that I’m using. Uh, and I’m going to launch a WordPress site. I can click a button launch, a WordPress site. And what I feel is like what Chris and many other folks are leaning into in the hosting space is we’ll have these ready, built. Websites for you. So in the case of membership sites, Uh, you know, they’ll want to click of a button and you’ll have all your membership plugins ready to go. Ready to host. Uh, without all of the fuss of going too well, folks like you or searching the directory and knowing which pieces of the puzzle they have to put together as the end user. And, um, you know, controlling that experience for, you know, for the better of the customer, it’s less stress for the customer, less head-scratching. Uh, but it could eventually take money out of your pocket from some never having to search for paid memberships pro because they clicked a button. They got. Uh you know uh, another membership plugin powering their website so your thoughts on the hosting market creating these experience for customers I think it makes sense, you know, this kind of, uh, you know, um, what do you, bigger businesses are buying up the smart businesses and consolidation that’s happening in the space. Makes sense, because from, uh, from my perspective, um, There’s a couple of things. One is like, as our business grows, we kind of need more middle management. We need more kind of structure. Um, you know, I, I sometimes joke like, oh, the next, you know, four hires are like, you know, like a lawyer, an accountant and an HR person. And it’s like, not really stuff that like, you see, like, Producing in the company. Um, and so like it’s for companies of our size, it’s like, oh, instead of doing that, you know, just, you know, sell yourself a bigger company and adopt, you know, their management team. So that’s enticing, like from a business perspective. Um, but then also like hosting, like a hosted version of a product makes a lot of sense. Um, we capture all these customers and a lot of them already have a website or they’re transitioning, but some of them don’t and it’s like kind of weird to be like, okay, well, like go build a website and then come back to me. Um, or like, we start to like help them earlier in the process. And we’re like, you know, Hey, we could take it’s really then tempting the business opportunity of like instead of $300 a year, take like a hundred dollars a month and give them like a standard hosting package. It makes our support a little bit easier in the sense that like we know exactly. You know how they’re set up. We kind of cancel a lot of issues. Um, but then we have all these hosts, like hosts have fake. Whenever people say, just do that. I’m like, that’s actually really hard. Like, you know, I’d have to like, You know, help support people’s email and, uh, you know, cashing on their server and like when they want to do crazy things and if they get hacked and the security, and I was like, we’d have to figure all that out. And the host I’ve already figured that out. So it makes sense to partner with them. So that’s like our perspective. And then I think on the host side, like hosting has become commoditized. So they need things to differentiate themselves from their competition and they need kind of products. People like both the products themselves, but also I think the personnel is important too. Like we need people who can like think from a product perspective, um, to build solutions for the end-users. Like, I think. Some of the hosts. I mean, they had some really great people inside, but they need more of those people, you know, thinking in that, that way. And I’m in alignment with, with Lama that, you know, a lot of end-users don’t, they’re not buying hosting, they’re not buying WordPress or paid memberships pro they’re like, you know, build me a, uh, you know, a trade association website or build me, you know, like a website for my business guru business, or build me a newsletter subscription website. And if we can connect with the customer at that experience, you know, It’s a, it’s a more direct sale. And part of that, like a huge part of that stack is the host and, you know, you know, they fill it with the product. So it all makes sense to me, I guess, So just lots of competition coming at you everywhere you have other free. Plugins competing with you in the WordPress repo. Now you have potentially have web hosts coming with pre-packaged membership plugins. You have standalone membership. Software as a service solutions that are out there already. Tons of competition. Have you ever just thought about like picking up your toys from this playground and going and building your own playground and doing the hosted route? Uh and going that maybe more traditional software as a service model with paid memberships pro Yeah. Uh, so still now committed, like our goal is to be the default membership platform for WordPress sites. Um, like if you are going to do memberships on WordPress, like we should be in the consideration. Like we should be one of the ones that you think about using. Um, and when, like I said, we’re not going to always be the perfect fit, but we’re good. And we’re, we’re pretty tied to WordPress. Like it is tempting, but like I said, to kind of, you know, build a hosted solution because. There’s like when you do the math in a spreadsheet, there’s kind of money there. And then it’s kind of a simpler experience for the customers. Um, but to do that, well, we’d have to kind of joint venture with at least joint venture with a hosting company or someone who knows how to handle that. I think, um, which is like a little daunting. And like, whenever we really toy with those ideas, I feel like I’m taking my eye off the ball. You know, it’s kind of like the, the core business we have. Is isn’t stable enough that, you know, to take all that attention away and try to like build basically competing business. Um, so we’re like really focused on WordPress and I feel like we’re like, has a spot, like definitely like the competition, you know, like Stripe itself as a competitor. Like when we built Stripe integration, we were like probably the first membership plugins. Um, I almost said like e-commerce player. I don’t know. Like we really jumped on strike really early. Um, probably when they were like beta labeled, but we built tripe integration and like Stripe, just handle payments and subscriptions. And like, if you wanted to cancel your subscription, we built a GUI for that. If you wanted to see your invoices, we had to gooey for that and we kind of managed everything, but now Stripe has like, um, it’s called like Stripe payments or billing. I forgot how they brand it, but it like, they have more of that UI on the stripes. Um, and you can envision a plugin that kind of is way more bare bones than ours. Um, that just everything’s in Stripe. And like, so like a Stripe straight up Stripe, WordPress membership, plugin, um, could compete with us where people just use Stripe. They don’t even have to use a WordPress plugin, you know, they just put the button on their site. Um, so there’s just, but anyway, yeah, there’s, there’s competition like that. And there’s other competition of like all-in-one solutions, but there’s always going to want to be a type of site, especially ones that are being built by agencies. That need more control and need more flexibility, want more ownership of their data and how things work. One, to be able to scale up in a certain way and kind of. We’re going to just keep trying to target that user both like on the DIY side, you know, so it’s like a lot of stuff is easy to set up, you know, just out of the box and follow our instructions and our videos. Um, and then the beauty of WordPress is, is flexible and you can make it, do whatever you want. So it’s like, ah, I got a really cool idea to integrate with this thing and I can get to the code it’s open source and we can have a developer do it. So we’re always going to be focused on that, that user and. We’re tempted and we build proof of concepts and we think about it all the time, but we’re kind of focused actually on like the WordPress experience for now. Let’s shift gears just a little bit, instead of talking about only the challenges. Uh, assess where you are. With the success of your product. Through the lens of what you’ve done with marketing, messaging, content, social. What have you done really well there. And I’m also thinking of. I know what it’s like to operate a product, not even just with like my own stuff, but what we do at, at Casos is. We’re always at that stage, like, man, what? Just one more, one more feature. If we just add this one more feature, we’d have X more sales or X more downloads or many more customers, and then you get that feature built in. You’re like, oh, One more feature. I just want to add. One more feature to this list. When a lot of us should take a step back and say, look, I’ve got a solid product. I mean, you’ve been proving it now for eight plus years. Uh, maybe we should be focusing more on messaging, marketing, outreach, distribution, that kind of thing. So where are you with that? Uh mental tug of war as a owner and product create. So, I guess like the pat myself on the back, we did do a great job of like content marketing, you know, Kim, myself, you know, Travis and other team members that helped, like, since 2013, we were just constantly blogging. And the method works is like, when we get a question, like we’re like, oh, let’s answer that question and make a blog post where we answer it and put it out on the website. Um, and there was good tips in that area where like, you know, We would always try to generalize the questions, like solve a very specific problem, but yet don’t say like, you know, doing X, Y, Z with paid memberships pro it’s just doing XYZ. Um, yeah, it kind of increases the range of people who like one of our best performance. Blog posts is like how to name your membership level. And so if you’re not using WordPress or paid members for anything, you just started trying to figure out, do I call them my tribe or my peeps? Or like, you know, like Kim did a bunch of research on like what the most common words are and kind of ways to brainstorm it. Um, so that, I mean, that post gets like, I don’t know, like a few dozen, a hundred visits a day. And so it’s posted like that, that kind of drove traffic. And we, we played the long game with developers in terms of like, I remember talking with agencies and developers, like our solution is the best you should use it. And they’re like, yeah, sure. And then like a year later at a, at a conference, like you’re still not using our plugin. And it’s like, oh yeah. I mean, to do that. And after a while, you’re like, we’ve kind of, we’ve kind of survived into our success, you know, but marketing could be better. Like we were focused on it. We’re focused kind of on a lot of stuff, but marketing general, we just hired like, uh, Patrick Rolin to help out with marketing and we’re hitting, you know, we’re going off to a good start. I’m trying to figure out. And there’s lots of little things like. We, you know, we struggle with like who our audiences, because like we’re a platform and it’s like, who uses your website or your, your software? And they’re like all kinds of people. And you’re like, you know, the marketers and the business people say like, well, just focus on one, you know? And it’s like, well, how do I do that while also keeping them, you know, a platform because WordPress did that. Well, automatic did that with WordPress and WooCommerce did that, but full commerce, like they, you know, I was like, we want to still keep a platform. But there are things we could do. Cause I was sitting here just thinking about like, we really are like probably like the easiest way to just charge for access to a post page or category with WordPress and like our homepage we’ll get into the technical stuff and the, you know, the kind of important stuff. And I was like, oh, there’s a customer that just wants to charge $5 for access to a page. And like our homepage doesn’t sell that really well to that customer. So we’re figuring it out, both like. How do we take our levels and make them products and know who to target audience of all those products are and kind of sell that better. How do we, we also like there’s kinds of all this data collected and we’re going to do like, um, you know, tagging and kit or we’re, we’re switching to convert kit, but MailChimp has tags and other ones too, where it’s kind of like, Hey, if you read this blog post, if you kind of click this button on our site, if you read this email, okay, we can guess that, like, you don’t even have a WordPress site yet. And we should just send you our affiliate link for liquid web, um, you know, or something like that. They were like, you know, oh, you’re, you’re importing from something else. So let’s kind of show you. Our tools for importing from our competition and stuff like that. Um, so kind of gathering more data so that we can send more specifically targeted messages, uh, is something that we’re working on and that that’ll probably help us get to the next level in terms of competing with the other membership. How much do you look at the success of your customers? Uh, membership sites. And how does that weigh into the overall success of paid memberships pro. And again, I’ll preface this with a couple of things. So at Casos, one of the things I’m always challenged with was, well, if you don’t. If you never create a podcast and then you’ll never be successful with a podcast because you haven’t found the time to commit to the podcast. So I can’t help you be successful as a podcaster. If you can’t. Manage, uh, the time commitment you, you need to put into creating at least one episode a month. I recently spoke to Dave Rodenbach, recaptured.io, sort of the same thing. If his customers aren’t selling. Uh, product through their e-commerce store, largely in his world. If you don’t have a good product or you don’t have a good price or a good experience, and you’re not going to buy in, how can we reclaim and help you reclaim sales? If you’re not selling any product? How do you measure that in the marketing world of membership sites, digital products, digital access to content. Um, that seems even. Harder of a uh, of a challenge because of the just the wide breadth of that marketplace Yeah. I mean, that is an issue. I know, um, you know, we get like churn stats and we share some of them and I forget exactly where it is, but it’s. W I think we retain like 60% of people who sign up pay this year, or six only 60% will pay next year. And people will be like, oh, SAS industry standards or something is like higher. Um, and it’s like, so we’ve got to, we got to do better. There’s stuff we could do better, but I’m like, how many of those just are not in business anymore? Like, you know, like you can’t get that customer. Like they don’t, they’re not making money anymore. They’re not, you know, no matter what you’re going to do, like, you know, their business failed. Um, so that’s definitely an issue. There’s a couple of things we could do is like one is like help them. So one thing that’s exciting is an update that’s coming out for paid memberships pro, which like almost every other e-commerce related WordPress plugin did is how we integrate with Stripe in particular called Stripe connect so that our Stripe account is kind of linked to theirs. Um, so that when we get a percentage of the, you know, it’s like a half a percent or something of what comes through, um, we’re launching this and, um, so. That aligns you with your customers. So it’s like, oh, the more money they make, the more money we make. And it’s kind of exciting once it gets to scale is that, oh, we can just like put out a seminar for free that helps people do better and be more successful with their business because it’s going to benefit us in the end. Um, so that’s exciting. The other thing we try to do is, um, potentially focus on customers where that’s less of an issue. Like I never got into the, what do they call it? Kind of like the entrepreneur or the kind of like hustle porn or, um, You know, like I’m not a fan of selling in that way where it’s like, I know you don’t have a business now, but you know, it’s really easy. And like, you can have a business. I think if you, yeah. I mean, I like to joke about, so some of those, like here’s a car I bought my mom. Um, but yeah. So I think like not marketing to them is like a first step. And instead, like there’s, especially in the membership space, like there’s associations that like, yeah, we have 5,000 members. We’ve had 5,000 members every year for the past 20 years. Like never changes and like, we’re just going online. So it’s kind of like, you can find those businesses that are already successful. Um, and I was just saying this to him. Another, like a presentation for like GoDaddy’s a webinars series that was targeted at agencies. And I think for consulting, it’s important to like, I mean, if someone wants to give you money to build a website from scratch that may or may not work, like take their money, set their expectations and try to do a good job. But if you focus on customers that, you know, already have a business already have, um, you know, some kind of a relationship with a potential customer, like to have a mailing list or, you know, um, You know, so, so we will try to focus our marketing on those marketing, on those kinds of customers that already have a business that’s working, um, which should help that. Like it’s when sometimes when I’m. Uh, when people are. Are are, are complaining and griping because something’s difficult about setting up a website, which I, I tell you, I relate to you by the way. Cause it’s like, I do this for a living. I wrote a book on WordPress, but like I was helping a friend every once in a while. I don’t do it for paid, but I’ll help friends set up websites sometimes. And I’ll just be surprised at how hard it is for me. It’s hard for me. It takes a lot of time. But when people gripe about the effort that’s involved, I’m like, did you realize like you’re starting a business and it’s not easy. Like, I don’t know where you got, like, just wait until you, you have your own angry customers or like. Other stuff, you know, you got to deal with taxes and all the random stuff and in part of business. , Speaking of business, not being easy recently talked about this on the WP minute podcast. Uh, WP engine did a report that the WordPress economy is like $600 billion. Uh, right around that, that mark. Lots of talk recently with acquisitions, um, you know, smaller developers picking up even smaller developer plugins, hosting companies like nexus purchasing every plug and that they can get their hands on. I’m sure this is not. Done, uh, automatic acquiring, um, Day one journal, like so much acquisition happening. In this space. Have you ever thought that? Well, maybe we can build a bigger business with PMP. If we went that route, we were able to go. To nexus and joined them with a membership plugin or wp engine that kind of thing what are the cards hold for acquisitions or investments in that space Uh, yeah, we have thought about like acquiring, um, other plugins products and, you know, it’s kind of sparing some of that potentially is that the programmers are in demand. Um, and so. It feels, uh, like I feel bad about it, but I see some products that are, yeah, I’ve actually, I see products that people are side projects that people are doing. And I have a saying that like when they get to a thousand dollars a month, Sometimes it’s really tough. And they’re like, this isn’t enough. You know, I think I’m going to stop. And I’m always like, no, a thousand dollars a month. Like you’re halfway to $10,000 a month. Like you’re not halfway to $2,000 a month. Like all that work you did to like collect any money whatsoever and build up to a thousand. Like usually if you have a product that’s going to fit like your, at the time, it took you to get to a thousand dollars a month. You’re going to get the $10,000. Um, so that’s me like pumping up other entrepreneurs and trying to push them at the same time. I’m like, man, if it doesn’t work out that guy’s really sharp. And like, if he he’s, he’s, he’s kind of shown that he can think product minded and build something. And like, if he can’t make enough money to make a living, like, Hey, let me like give you a salary and kind of give you a job, you know, and you can build cool stuff for us. So I, yeah, I’ve kind of had that thought, um, of like, oh, like, Product people, if it’s not working out their side gig, like when they look for, you know, a salary job, like, Hey, we get like a really smart developer that proves that they can ship. Um, and so I think there’s some of that mindset at every scale, you know, I’m sure like, you know, something, some of the size of automatic would just by people or by business for the people behind it, you know? Um, and that’s part of liquid, but like I said, hosting companies want product people, um, and people who can handle that to kind of, you know, maintain things. Um, and then. If you ask me, like any business idea, like, have you considered, like, it’s almost funny, like, yeah. I consider everything, man. Like I love the staff. I probably have a spreadsheet that models it. And like, I’m like, I’m always talking and like, um, you know, like I can’t wait to get back to like the conference circuit and like, you know, having drinks with Chris lemma late at night. Cooking up schemes of, you know, like, I feel like at one point I said, like, I was like, oh, can I just like sell my company to, and then work on machine learning. I was like nerding out about machine learning. And he was like, I have an idea for a machine learning thing. And it was like, yeah. So like, have I talked to Chris Lama about like quitting my job and like doing machine learning stuff for him? Like that happened once. Um, yeah, but we haven’t really ever been serious about it. I did take a month earlier in this year where I was like, Hey, I’m going to have kind of informal talks, you know, with different people that just see. What might happen. And I was like, I gave myself a deadline of a month and made that clear. Um, and at the end of the month where like, no, like the current plan of like, you know, hire really great people, kind of get them handover the responsibilities that Kim and I have so that we don’t have to spend as much time on kind of like maintaining what we have and we can push out a new directions. Like I like being my own boss. I like having control and I think we still fit and we it’s good to have independent businesses in the WordPress space. Um, Yeah, but like, I mean, this space is valuable and all these companies are valuable. So it’s, it’s kind of exciting from that sentence. I mean, you know, a market is really growing booming even is when you see. I saw recently a small product that was announced in January of this year. So 2021. Um, already being sold. I mean, it has a nice website, has a nice name, nice brand. You know, it looks good, but it probably has less than a hundred customers. If that may be, I don’t know, unless it’s really doing much better than I thought it would be. Already for sale. And like in the back of my mind, I already know that somebody’s going to buy that. Uh, there was, uh, on startups or the rest of us. Uh, Rob walling. Had I think he tweeted something or somebody sent him an email. I forget where it was, but somebody who was doing like 80,000 ARR in their business sold for one point something million. And it’s almost like if you’re a product maker, developer, this is almost like your way in. You know, to get acquired. So it’s like, it’s almost like the absolute best sort of resume. So if you can build like a micro product, get some traction and then turn to a business that you would actually like to work for. And there is some synergy between your little product and their big product. You could even sell that to them. As like a signing bonus, almost like here, I’ve already proven this. And I’ve got a customer base that comes with me and I can develop it for you. Uh it’s an interesting world for the small product creator uh at the end of the Yeah. Yeah. So, I mean, it’s analogous to like how not, you know, Programmers and people who can build products on demand, like people who can, you know, build engaging podcasts are in demand. And there’s like a big gap between like building it and then making money for it and, you know, running a business. I mean, I’m spoiled that, like I have Kim as a partner who is like COO of the company and like get stuff done and can handle, you know, a lot of the, the business end and the accounting and stuff like that. And like, we get help for a bunch of individual things, but it’s like, if I was like, just me by myself as like, I’m, I’m a pretty creative person. I can like build stuff and think strategically and stuff, but like actually like keeping the business running and not falling apart, I would have been lost like years ago without someone like him. So. Um, it’s hard. Yeah. To make that leap from building something cool that people can use to like making enough money on it, to make it your data. But it’s still really hard to make a compelling podcast. So I’m with you like people and there’s demand like, you know yeah. Instead of finding something and hoping they can build a podcast, you know, the resumes they’ve already, you know, shipped a podcast. Jason Coleman everybody. Jason, where can folks find you to say thanks. Yeah. So I’m on Twitter, Jason underscore Coleman. Um, and my blog is the real Jason coleman.com. And yeah, we got a courses out on that’s shipping in a week or two, and we have a big, like a 2.6 update, the paid memberships pro, which is wrapping up some, some features and, um, uh, it’s got better Stripe integration, you know, that’s going to be good there. Fantastic stuff. Everyone else. matterport.com. airport.com/subscribe. Join the mailing list. Don’t forget to tune into your weekly dose of WordPress news in five minutes or less@thewpminute.com.

PARLONS-EN! AVEC THOMAS FATÔME

Play Episode Listen Later Jun 13, 2021 25:22

A quelques jours de la relance des travaux du « Ségur de la ville » avec les partenaires conventionnels, le directeur de la Cnam revient sur les enjeux de ces négociations portant principalement sur la prise en charge des soins non programmés et le développement des organisations coordonnées de professionnels de santé type CPTS. Au cours de cet entretien, Thomas Fatôme dresse également un premier bilan de la mobilisation de l'Assurance Maladie durant la crise sanitaire tout en exposant quels seront les prochaines étapes du déploiement des outils numériques comme l'espace numérique de santé et le DMP ainsi. Bonne écoute à tous !

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#109 Trucos para optimizar imágenes para la web

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Play Episode Listen Later Apr 19, 2021 40:18

¿Qué tal la semana? Semana esther No tan tranquila como la anterior… pero bastante buena. Webinar NED Pro Contenido esther Semana Nahuai Reunión Genesis Shapers: desaparición de las cookies y el posible impacto, global styles para Genesis Custom Blocks... sin fecha para el bloque para listar CPTs. Contenido Nahuai 3 tutoriales nuevos en Código Genesis de los cuales destaca: Tema de la semana: Nociones básicas: Redimensionar No subir imágenes directamente de cámara de fotos o máxima calidadComprimirAjustar el nivel de calidad (70-80%) Formatos: JPGPNG -> transparencias, escala de grises y pocos coloresGIF -> escala de grises y animacionesWebP -> Reducción de un 30% respecto JPG / soporte del 93% de navegadoresAVIF -> Reducción de un 50% respecto JPG / soporte del 63% de navegadores PNG no solo para escala de grises y transparencias. Cualquier imagen con pocos colores es candidata a pesar menos que su contrapartida en JPG (Antonio Laguna) Programas: Photoshop/LightroomAffinityAutomator (Mac)https://squoosh.app/ Plugins de WordPress: ShortPixel -> crea una versión WebP que muestra en navegadores compatiblesEWWW IOSmush WP También hay soluciones por parte de algunos hostings (Siteground, Webempresa...) Más artículos relacionados: https://nbadiola.com/mejores-plugins-wordpress-optimizar-fotografias/ https://nbadiola.com/15-herramientas-para-optimizar-fotos-web/ Novedades El grupo WP Media (WP Rocket, Imagify y RocketCDN) es adquirido por group.ONE (empresa de hosting). Tip de la semana Recursos de diseños creados con CSS: https://csslayout.io/ Gracias a: Este episodio está patrocinado por StudioPress, los creadores de Genesis Framework, el entorno de trabajo de temas más popular de WordPress. Ya está disponible Genesis Pro para todo el mundo, 360$ anuales que dan acceso a: Genesis FrameworkChild themes de Genesis de StudioPress1 año de hosting en WP EnginePlugin Genesis Pro (Diseños y secciones, restricción de bloques por usuarios…) y Genesis Custom Blocks Pro.

#109 Trucos para optimizar imágenes para la web

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Play Episode Listen Later Apr 19, 2021 40:18

Episode 51 - SLP Telepractice: It's Not All Talk!!

QRM Buzz Podcast

Play Episode Listen Later Apr 6, 2021 15:18

Medicare recently updated the list of authorized telehealth evaluation and treatment codes during the public health emergency and GREAT NEWS!! The list was expanded to include CPTs specific to SLP practice areas: swallowing, cognition, and speech generated devices. Listen to this episode for Rita's strategies for setting up a pre-planned telepractice swallowing evaluation and treatment with patient safety and outcomes in mind.

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Missile Minutiae - Sept. 22, 2020

Missile Minutiae

Play Episode Listen Later Sep 22, 2020

In this edition, we interview SrA Ethan Ormonde from 90 CPTS about the tax deferment and what Airmen should do to protect themselves from financial hardship.

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PARLONS EN - SPECIAL PLFSS 2021 - Avec Jacques Battistoni

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Play Episode Listen Later Sep 9, 2020 20:01

Jusqu’à décembre prochain, parlementaires, présidents et directeurs de caisses nationales de Sécurité sociale, présidents de syndicats médicaux et de fédérations hospitalières, représentants des usagers, dirigeants d’Ocam, se succéderont à notre micro pour nous parler des chantiers de la protection sociale qui vont animer l’actualité des prochains mois. Invité de la nouvelle édition de Parlons-en ! : le Dr. Jacques Battistoni, président de MG-France Le coup d’envoi des négociations conventionnelles entre professions médicales et Assurance Maladie est prévu dans une semaine. A l’aune de cette échéance, nous donnons la parole au président du premier syndicat de médecins généralistes pour cerner les points clés de ce rendez-vous (CPTS, SAS et télésanté) ainsi que sur la manière dont les acteurs de terrain s’organisent au moment où l’épidémie de Covid-19 semble reprendre sur l’ensemble du territoire national. A écouter !

PARLONS EN - SPECIAL PLFSS 2021 - Avec Jean-Paul Ortiz

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Play Episode Listen Later Sep 3, 2020 20:14

Cet automne, contexte sanitaire oblige, ESE innove en transformant son traditionnel colloque automnal dédié au PLFSS en une série d’entretiens audio/vidéo hebdomadaires accessibles à l’ensemble de ses lecteurs. Dès ce mois-ci et jusqu’à décembre prochain, parlementaires, présidents et directeurs de caisses nationales de Sécurité sociale, présidents de syndicats médicaux et de fédérations hospitalières, représentants des usagers, dirigeants d’Ocam, se succéderont à notre micro pour nous parler des chantiers de la protection sociale qui vont l’actualité des prochains mois. Premier invité de ce nouveau programme : le Dr. Jean-Paul Ortiz, président de la CSMF. A quelques jours de son université d’été, le président de la CSMF nous indique comment s’organise la médecine de ville face à une possible nouvelle vague d’épidémie de Covid-19. Il revient également sur les arbitrages et les chantiers impactant la médecine de ville suite au Ségur de la santé : négociations conventionnelles autour des CPTS et des télé-actes, ainsi que l’expérimentation des futures SAS. A écouter !

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Marni Goldman

Ask Win

Play Episode Listen Later Aug 27, 2020 15:39

Ask Win is a podcast where you are a VIP. It’s a friend, family, and international show. Win wants to focus and teach people more and Cerebral Palsy. You’re welcome to ask questions about anything that you want. CP questions but mainly life questions on how to deal with CP or not. Win can ask you base questions if you want. Please let us know or there will be no base questions. If you have any questions for Win please email her at askingwkelly@gmail.com. Ask Win Podchaser: https://www.podchaser.com/podcasts/ask-win-22507. Please donate to Ask Win by going to https://www.paypal.me/WCharles. Patron Checkout: https://www.patreon.com/join/Askwin?. Simplecast's Brand Ambassador Program: http://refer.smplc.st/rtTvG. Check out Win's books at https://www.amazon.com/Win-Kelly-Charles/e/B009VNJEKE/ref=sr_tc_2_0?qid=1538951782&sr=1-2-ent. To buy Win’s new book, Smile with Dictation, go to https://bookhttps://books.apple.com/us/audiobook/i-win-hope-and-life/id1476934916s2read.com/Win. I, Win: http://books2read.com/Iwin. I, Win audiobook in iBooks:. I, Win audiobook in Google Pay: https://play.google.com/store/books/category/audiobooks?hl=en. I, Win audiobook in kobo: https://www.kobo.com/us/en/audiobook/i-win-5. I, Win audiobook in Nook: https://www.nookaudiobooks.com/audiobook/1005661/i-win. I, Win audiobook in Scibd: https://www.scribd.com/book/275801773/I-Win. I, Win audiobook in Beek: https://www.beek.io/libros/i-win. Check out Danielle's books at https://www.amazon.com/Danielle-Coulter/e/B00OFIOY3C/ref=as_li_ss_tl?qid=1483655853&sr=8-2&linkCode=sl2&tag=paradimarket-20&linkId=8490a064c62cededb762ed5b949ed144. Check out Win’s YouTube channel at https://www.youtube.com/channel/UCGN0mfJdlpKG8IdJTBjKTow. Please read Outsource Your Book to a Wall Street Journal Bestselling Press: https://leaderspress.com. Born with Cerebral Palsy author of I,Win | podcaster| by win charles: https://www.podchaser.com/creators/win-charles-107a4S3520. 5 Secrets for a Successful Podcast: https://youtu.be/eUTXwrx2ZIc. Apple Podcast on Amazon Smart Speaker: https://apps.apple.com/us/story/id1491094491. Podcast voice coaching: https://www.fiverr.com/share/kLrbLw. On Ask Win today (Saturday, April 11, 2020), Best-Selling Author, Win C welcomes Marni Goldman. Born and raised in Miami,Marni have had an unimaginable life. Marni went 47 years undiagnosed with ADHD, Anxiety, Depression, CPTS, OCD, and an advocate for mental health having a lifetime of suicidal thoughts. Marni’s son has a rare genetic disorder, and she have a leukemia diagnosis. Marni stopped asking "Why is this happening" to "What can all my hardships teach me?” Trials like this could break anybody. For Marni, it made her stronger and a newfound passion for empowerment. Marni is a certified presenter for NAMI, and she try and let everyone know its OK not to be OK. To learn more about Marni visit Peacelovemarni.com.

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Edwards: Beyond the Test - Episode #19 - Show us the money!

Edwards: Beyond the Test

Play Episode Listen Later Jul 16, 2020

The Edwards Contracting Office is responsible for millions of dollars worth of contracts each year that supports the entire test mission. Our guest is the chief of the Installation Contracting Division who leads a team that keeps the current mission airborne and fully engaged towards supplying the missions of the future. Visit our podcast webpage to find the listening locations. https://www.edwards.af.mil/News/Podcast/

222 | CPTs, taxonomías y páginas de archivo: ¡Qué lío!

WordPress Semanal

Play Episode Listen Later Jul 15, 2020 17:55

En el episodio 222 de WordPress Semanal te hablo CPTs, taxonomías, páginas de archivo y campos personalizados. WordPress está lleno de términos muy particulares y algunos de ellos pueden resultar confusos al principio. Vamos a despejar dudas. Escuchar en iTunes Escuchar en iVoox Escuchar en Spotify CPTs, taxonomías y páginas de archivo En este podcast […] La entrada 222 | CPTs, taxonomías y páginas de archivo: ¡Qué lío! es una artículo de Gonzalo Navarro.

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PARLONS-EN ! Avec le Dr. Martial Olivier-Koehert, président de CPTS et ancien président de MG-France

The NASM-CPT Podcast With Rick Richey

Play Episode Listen Later Apr 23, 2020 21:26

Entretien vidéo avec le Dr. Martial Olivier-Koehert, président de la CPTS de Luxeuil en Haute Saône et ancien président de MG-France. L’occasion de comprendre comment la lutte contre l’épidémie de Covid-19 s’organise sur le terrain en milieu rural. Accès aux matériaux de protection, coordination entre professionnels de santé en zone de désert médical, relations avec L’Assurance Maladie et les ARS, après 11 mai,...Le Dr Olivier-Koehret nous livre un témoignage sans concession. A écouter ! Cet entretien constitue un galop d’essai dans la réalisation d’interview vidéo à distance pour la rédaction d’ESE. Nous vous prions de nous excuser pour les problèmes techniques de connexion. Nous serons meilleurs la prochaine fois !

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The Mental Side of Health

Play Episode Listen Later Mar 31, 2020 32:50

Dr. Rachel Goldman joins Rick today as a special guest discussing mental health during the times of COVID-19 and how CPTs can support themselves and their clients. What is within our scope of practice and when we should direct someone to a mental health professional. Also discussed are ways to bring up seeing a mental health professional in a way it can be best received. Dr. Rachel is a clinical psychologist and assistant professor at the NYU School of Medicine Department of Psychiatry. She specializes in health, wellness, weight management, eating behaviors, stress reduction, behavior change. (https://drrachelnyc.com) Follow us: Facebook: https://www.facebook.com/personaltrainers/ Twitter: https://twitter.com/nasm Instagram: https://www.instagram.com/nasm_fitness/ LinkedIn: https://www.linkedin.com/company/national-academy-of-sports-medicine-nasm- --- Send in a voice message: https://anchor.fm/nasm-cpt/message

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The Mental Side of Health

The NASM-CPT Podcast With Rick Richey

Play Episode Listen Later Mar 31, 2020 32:50

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21: Pros and Cons of Hiring a Trainer/Fitness Coach

Tayloring Your Mindset Radio

Play Episode Listen Later Mar 8, 2020 43:14

Pros: You will learn. You will be pushed when you need it. You will likely get out of your normal way of doing things and find new ways that you might like better. You have accountability. You are required to literally show up. You invested yourself financially, and therefore you are more likely to follow through with the plan. You save time you would spend yourself on planning your training and nutrition (depending on the coach). You don’t have to think. You just show up and perform what your coach asks. Your coach most likely knows a lot more than you. Online coaches can do a good amount more for you than in person CPTs. Cons: You have to pay for it. Your coach won’t know right away what plan is best for you and your body. You might get a “bad” coach. You might pay money but it doesn’t guarantee results. You won’t get instant results. Expect to have a coach for a long time—I’d say plan for a year at minimum. You might not get a coach that teaches you. They might just tell you what to do without explaining why. In-gym personal trainers cost way too much money, and most of that money doesn’t even go to the trainer. In-gym CPTs are supervised and make sure that you continually keep paying for programs. On the flip side, online coaches oftentimes keep trying to make you come back to them for everything. They try to make you dependent on them by saying things like “everyone needs a coach.” That’s false. Not everyone needs a coach. Coaches not “graduating” their clients to the real world.

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18: 7 Of The Most Helpful Things I've Learned About Anatomy

Yoga Teacher Training

Play Episode Listen Later Feb 18, 2020 33:47

Today I share 7 of the most helpful things I have learned about anatomy, and many of them I didn't learn until years into my practice. This is all infused into my March 2020 Online Yoga Teacher Training and Mentorship at http://www.quietmind.yoga/ytt but some of the best ideas are right here in this episode. Hopefully this podcast can save you years of confusion and even harm to your body. The 7 things I share about are: The 5 movements of the spine Every anatomic cue comes from understanding anatomic neutral Every muscle in the body can do two things Think about all areas of the body 3 dimensionally: front, back and sides The 6 movements of the scapula Joints are responsible for 47% of flexibility, muscles and fascia are 41% Learn anatomy from PTs, CPTs, doctors and other anatomy specialists If you like this episode and want to learn more, sign up for my free upcoming online workshop: 3 Mindset Shifts to Build Confidence in Teaching Yoga at http://www.quietmind.yoga/confidence Keep in touch: Facebook: https://www.facebook.com/jeremydevens Instagram: https://www.instagram.com/jeremy.quietmind.yoga/ Website: http://www.quietmind.yoga --- Send in a voice message: https://anchor.fm/yogateachertraining/message Support this podcast: https://anchor.fm/yogateachertraining/support

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PARLONS-EN ! Avec Jean-Paul Hamon, président de la Fédération des Médecins de France

Play Episode Listen Later Sep 11, 2019 23:28

Annonces sur les urgences, mise en place des CPTS et recrutement des assistants médicaux, relations avec la Cnam... En cette nouvelle rentrée scolaire, la rédaction d'ESE débat avec le Dr Hamon, président de la FMF, dans le cadre de son podcast audio Parlons-en !

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ESE DECRYPTE N° 55 - CPTS : Contours de la réforme et impacts

The Wit & Delight Podcast

Play Episode Listen Later Jun 19, 2019 7:56

Cette semaine, la rédaction d'ESE présente les contours de la réforme des CPTS (Communautés professionnelles territoriales de santé) et analyse les principaux impacts sur l’organisation de la médecine de ville et sur les missions des Cpam. Bonne écoute !

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10 - How I Prioritize and Schedule My Time

Play Episode Listen Later Apr 11, 2019 22:44

When I was tested for ADHD at 27 (using continuous performance tasks (CPTs) and a year's worth of analysis from my therapist), before I was walked through my results, I was asked if I'd graduated college. My test scores were off the charts for impulsivity, erratic thought patterns, and the way the executive functioning part of my brain worked. Though I always knew I was a little “different,” I started sobbing because I was relieved that I could point to a specific diagnosis and someone else could see exactly how hard I had to work just to make it through school. Since then I've learned how to not only manage my ADHD but thrive while managing it. In fact, I like to think of it as my secret weapon. In this episode, I'm walking you through all of the ways I've learned to maximize my days through ruthless prioritization, time blocking, and managing distractions. To stay up to date on all things Wit & Delight, please subscribe to this podcast and sign up for our newsletter here.Artwork Photo by 2nd TruthMusic by Podington BearThe One Thing by Gary Keller-----JOIN THE COMMUNITYFOLLOW WIT & DELIGHT ON INSTAGRAM: @witanddelight_ FIND MORE WIT & DELIGHT CONTENT AT: www.witanddelight.comSTAY UP TO DATE WITH ALL THINGS WIT & DELIGHT ON OUR EMAIL LIST: http://bit.ly/2Hw39VH

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EPISODE 38 - LES CHANTIERS 2019 EN PROTECTION SOCIALE