Podcasts about availability heuristic

Fear and frustration about Social Security's future are spreading like wildfire, especially during election seasons. Politicians have intensified these concerns, warning that Social Security will go broke by 2035. This has left many, especially younger workers, feeling bitter and anxious about their financial futures. Stories of individuals doubting they'll ever see the benefits of their contributions highlight a growing sense of hopelessness. However, experts assure that a complete collapse is highly unlikely, with payroll taxes continuing to fund most benefits. Cognitive biases like the Availability Heuristic, Confirmation Bias, and Negativity Bias are at work, making these alarming statements seem more believable and widespread. It's essential to navigate these fears with accurate information and not let alarmist rhetoric dictate our financial planning.A podcast that blends the nuts and bolts of financial advice with the emotions that drive making them.Rick Kahler, CFP®, CFT-I™, has helped people make better money decisions by integrating financial planning. He blends the nuts and bolts of financial advice with the emotions that drive making them and shares them on his financial therapy podcast.

ช่วงนี้มีข่าวเครื่องบินตกบ่อยเหลือเกิน ทำให้หลาย ๆ คนไม่กล้าที่จะใช้เครื่องบินในการเดินทางกันเลยทีเดียว แล้วความกลัวจากการเห็นข่าวเครื่องบินตก จนตัดสินใจเดินทางด้วยวิธีอื่นนี้เกิดมาจากอะไร Tell Me Why จะชวนมาหาคำตอบ และชวนมารู้จักกับอคติทางความคิดที่ทางจิตวิทยาเรียกว่า "Availability Heuristic" หรือการตัดสินอะไรก็ตามจากตัวอย่างที่เรานึกได้ในชั่วขณะนั้น

Send us a Text Message.In this episode, I dive into the creeping surveillance state emerging in Australia and explore how fear and crisis drive governments to implement draconian measures that chip away at civil liberties. We examine the pivotal 2014 Sydney Siege, which catalyzed sweeping changes in Australia's security laws, and discuss how psychological biases like the availability heuristic and groupthink shape public opinion. From metadata retention laws to the influence of fear-driven policymaking, we unpack why societies are quick to trade freedom for a false sense of security—and what we can do to resist this trend. Join us as we explore how thoughtful debate and critical engagement are more important than ever in preserving democracy in the face of crisis.Subscribe to the Curious MondaysVisit the Open Minds Podcast WebsiteSupport the Show.Visit my NEW Website! https://www.christopherbalkaran.comCheck out my Instagram/Tik Tok for daily posts: Instagram @openmindspodTiktok @openmindspodcast

In this compelling episode of Passion Struck, host John R. Miles dives deep into the enigmatic world of irrationality. Guided by Albert Einstein's famous quote on insanity, John unravels why we often make decisions that defy logic and reason. Using the timeless tragedy of Romeo and Juliet as a vivid case study, he illustrates how cognitive biases, emotional influences, and brain mechanisms drive us toward irrational behavior.Explore the intricacies of confirmation bias, availability heuristic, and anchoring, and discover how these cognitive shortcuts shape our decisions. Delve into the psychological impact of emotions like fear, anger, and excitement, and understand the crucial role of neurotransmitters like dopamine and serotonin in our decision-making processes.Full show notes and resources can be found here:  https://passionstruck.com/taming-irrationality-proven-ways-better-choices/In this episode, you will learn: The definition of irrationality and how it differs from rational behavior.How cognitive biases like confirmation bias, availability heuristic, and anchoring influence our decisions.The role of emotions such as fear, anger, and excitement in driving irrational actions.The impact of neurotransmitters like dopamine and serotonin on decision-making processes.Evolutionary traits and survival mechanisms that contribute to irrational behavior.The influence of social norms, culture, and peer pressure on our decisions.How cognitive load and stress can impair rational thinking.Personal and societal consequences of irrational behavior.Practical strategies to mitigate irrationality, including awareness, mindfulness, and structured decision-making.The importance of behavioral interventions and seeking diverse perspectives.Techniques for managing stress to maintain clear and rational thinking.Insights from the timeless tale of Romeo and Juliet, illustrating the powerful forces behind irrational behavior.Sponsors--► For information about advertisers and promo codes, go to:https://passionstruck.com/deals/https://passionstruck.com/passion-struck-book/—Order a copy of my new book, "Passion Struck: Twelve Powerful Principles to Unlock Your Purpose and Ignite Your Most Intentional Life," today! The book was selected by the Next Big Idea Club as a must-read for 2024 and received numerous accolades, including Best Non-Fiction Book at the International Book Awards, the Mary P. Smith Reader's Choice Award, Business Minds Best Book 2024, a Gold Medal from the Non-Fiction Book Awards, and the Eric Hoffer Book Award.Unlock Your Best Year Yet: Join The Passion Struck Weekly Challenges!Prepare to embark on a life-changing journey with our weekly Passion Struck challenges. This isn't just a series of tasks; it's a comprehensive quest toward personal fulfillment, growth, and self-discovery. Every week introduces a new challenge, carefully crafted to enhance every aspect of your life.Why Take The 50-Week Challenge?Unearth New Perspectives: Each week unveils new viewpoints, skills to acquire, or untapped strengths.Push Your Boundaries: Embrace challenges that extend your comfort zone and amplify your capabilities.Join a Supportive Community: Connect with a dynamic group of individuals on the same path, offering encouragement, inspiration, and solidarity.Benefit from Expert Guidance: As your mentor, I'll provide insights, support, and professional advice to help you through each challenge.What Awaits You?Diverse Challenges: Addressing physical health, mental sharpness, emotional resilience, and spiritual enrichment.Practical Actions: These are straightforward, achievable steps that easily blend into your daily life.Weekly Encouragement: Newsletters featuring tips, success stories, and encouragement to keep you motivated.Exclusive Resources: Access to unique materials, expert interviews, and tailored advice as a subscriber.Start Your Transformative JourneySigning up is the first step toward a year of growth and self-discovery. Overcome each challenge and become an inspiration to others.How to BeginSubscribe to Our Newsletter: Fill in your details to join the challenge and receive your weekly guide.Initiate with Your First Challenge: Start your adventure with an engaging task delivered to your inbox.Engage with Our Online Community: Exchange experiences and find support in our exclusive group.Embrace a Year of Evolution: Prepare for a year where each week brings you closer to your best self.Catch More of Passion StruckCheck My solo episode on The Power of Choice — Why Our Choices Are PowerfulWatch my interview with Alex Edmans on Critical Thinking in a Post-truth WorldCan't miss my episode with Marianne Lewis and Wendy Smith on Applying Both/And Thinking to Solve Your Toughest ProblemsMy solo episode on What Are Cognitive Biases and 6 Ways to Stop ThemCatch my solo episode on Why Your Micro Choices Determine Your Life Like this show? Please leave us a review here-- even one sentence helps! Consider including your Twitter or Instagram handle so we can thank you personally!How to Connect with JohnConnect with John on Twitter at @John_RMiles and on Instagram at @john_R_Miles.Subscribe to our main YouTube Channel Here: https://www.youtube.com/c/JohnRMilesSubscribe to our YouTube Clips Channel: https://www.youtube.com/@passionstruckclipsWant to uncover your profound sense of Mattering? I provide my master class with five simple steps to achieving it.Want to hear my best interviews? Check out my starter packs on intentional behavior change, women at the top of their game, longevity, and well-being, and overcoming adversity.Learn more about John: https://johnrmiles.com/

In this special episode of the beahvioral economics in marketing podcast, we challenge our human nature to rely solely on perceptions and knee-jerk reactions, both in marketing strategies and interpersonal relationships, by flipping the script on the availability heuristic. As George Harrison once sang in "Got My Mind Set on You," "It's gonna take time, a whole lot of precious time," highlighting the essence of patience and persistence required to transform perceptions and reshape narratives. Just as Harrison urged perseverance in matters of the heart, so too do we confront biases and preconceptions to create more accurate and meaningful connections in the worlds of marketing and personal interactions. Through proactive steps and unwavering dedication, we unravel the power of flipping the script, unlocking new possibilities and fostering deeper understanding and trust. Join us as we navigate the complexities of perception, challenging conventions, and embracing the transformative potential within each of us.   Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism

Well here we are. The rabbit hole that took Bob on quite the chase. 10 Psychological fallacies that we may encounter and deal with. In this episode we go for AUTHORITY BIAS and AVAILABILITY HEURISTIC. Also, March 6, 2024 at 1930 Est is the first long form episode of the After Action Report Podcast featuring Phil McArdle which will be streaming on Facebook and YouTube. Comments will be on!   Thank you to our sponsor for this episode: Industrial Emergency Council (IEC) Providing great training for great folks. Check them out here.   Just in case you've been hiding under a rock, we're now out and about doing in-person training. Don't let your agency miss out on this act! Click here to see our expanding catalog of offerings, or you can skip right to the chase, and click here to get the ball rolling. If you would like to advertise with us, click here to get on our mailing list and find out about what we can offer to get your company's message in front of more eyes. You can get even more content than the audio-only version you are enjoying here! Upgrade your account to a Technician or Specialist to get the video, early release, and monthly happy hour with us by clicking here. Our hazardous materials training manual is finally available on Amazon! Click here to get your copy. Don't forget to rate, review, and subscribe. Thanks! Follow us on the socials: Facebook Instagram LinkedIn YouTube Thanks for listening and watching!   Don't just get on the job, get into the job!™

Why is America so afraid of roundabouts? Across the US, towns and cities are covered with 4 way stops, signaled intersections, endless traffic, and tragic car accidents. There is a better way. Join us to discuss the truth about roundabouts. #roundabout #traffic #caraccidents #infrastructure Federal Highway says roundabouts are safe (02:40), Stats on left-turn traffic accidents (03:58), Why Does the US hate roundabouts? (06:53), Availability Heuristic (08:00), Findings from real world experience (09:00), Where do pedestrians fit in? (11:00), Awareness is the key to conversion (13:27), What's the aversion to roundabouts? (18:00)

This week we look at the maths of conspiracy theories with physicist, cancer researcher, science writer author of the Award-winning The Irrational Ape why flawed logic puts us all at risk. how to tell if one most likely isn't true, a scary thing called Availability Heuristic, why it's not sugar is making those children hyper at the party, what you think when you first hear the name "Freddy Starr"

EPISODE 98 | Smoke & Mirrors: Unintentional Dangers and Slow Thinking (Because Reasons 8) Guest: Kent Weishaus, licensed clinical social worker, author of Stop Breaking Down: The Secret to Avoiding Overwhelm and Crack-Up Why are there so many adherents to conspiracy theories these days? What are the mechanisms that encourage people to latch onto a particular narrative?  We are modern creatures with out-dated brains. Clinical social worker (and former TV guy) Kent Weishaus talks about various theories and cognitive biases, and champions slow thinking in an age that seems too fast for our minds to keep pace with. Like what we do? Then buy us a beer or three via our page on Buy Me a Coffee. #ConspiracyClearinghouse #sharingiscaring #donations #support #buymeacoffee You can also SUBSCRIBE to this podcast. Review us here or on IMDb! SECTIONS 03:48 - Smoke & Mirrors - TV, unreasonable expectations, wraparound for commercials, the hard edge 09:49 - Cognitive Distortions - Daniel Kahneman's Availability Heuristic, it's the system, TV was Gen X's buddy, we love fat (and sugar) 15:37 - Prospect Theory, Loss Aversion, the Endowment Effect, Aaron Beck's thought distortions, overgeneralization, "mind reading", slow thinking, I-know-how-this-will-end, please get raptured, humans crave structure, think about your thinking, Richard Schwartz's Internal Family Systems (IFS) says we are fragmented beings 26:10 - Towards Accuracy - E-Prime, people are not their diagnosis, slow thinking helps counteract otherization 33:46 - Too Much Information - Fast thinking feels good, apes with car keys, phantom urgency, unintentional dangers, too much sensory input 41:39 - Slow Thinking - Emotions are not uncontrollable, list the systems you're embedded in, nothing goes away in the digital system, Thomas Piketty and late-stage capitalism, the system is out of control Music by Fanette Ronjat More Info Kent Weishaus website Stop Breaking Down: The Secret to Avoiding Overwhelm and Crack-Up by Kent Weishaus Kent Weishaus on IMDb Availability Heuristic And Decision Making Prospect Theory: What It Is and How It Works, With Examples Loss aversion on BehavioralEconomics.com The Endowment Effect: Why Perceived Value Increases with Ownership Cognitive Distortions: Unhelpful Thinking Habits 13 Cognitive Distortions Identified In CBT Cognitive Distortions: 22 Examples & Worksheets (& PDF) Thinking, Fast and Slow by Daniel Kahneman Internal Family Systems (IFS) About IFS (Internal Family Systems) E-Prime on Wikipedia Discovering E-Prime E-Prime and Linguistic Revision Wandering Gaia: Dispatches from the Anthropocene website for Gaia Vince Galapagos by Kurt Vonnegut Jr. The Nature of the Modern Mind by Pierre Steiner Turning the stone: embedding systems thinking in the everyday by Oliver Standing Capital and Ideology by Thomas Piketty  Follow us on social: Facebook Twitter Other Podcasts by Derek DeWitt DIGITAL SIGNAGE DONE RIGHT - Winner of a 2022 Gold Quill Award, 2022 Gold MarCom Award, 2021 AVA Digital Award Gold, 2021 Silver Davey Award, 2020 Communicator Award of Excellence, and on numerous top 10 podcast lists.  PRAGUE TIMES - A city is more than just a location - it's a kaleidoscope of history, places, people and trends. This podcast looks at Prague, in the center of Europe, from a number of perspectives, including what it is now, what is has been and where it's going. It's Prague THEN, Prague NOW, Prague LATER

The availability heuristic is all about being top of mind. Developing a strong, punchy elevator pitch can help marketing and sales leaders get their point across and have it stick, developing that top of mind recognition. Season 7 - Behavioral Economics of Entrepreneurship In the world of entrepreneurship, success often hinges on understanding the intricate workings of human behavior and decision-making. Behavioral economics, a fascinating interdisciplinary field, delves into the psychology behind how individuals make choices, respond to incentives, and process information. In the realm of marketing, applying behavioral economics principles can be a game-changing strategy for entrepreneurs seeking to connect with their target audience, drive sales, and foster brand loyalty. By harnessing insights from behavioral economics, entrepreneurs can craft more persuasive and effective marketing campaigns, leveraging the quirks of human psychology to their advantage. In this series of the behavioral economics in marketing podcast, we will explore the exciting intersection of behavioral economics and marketing, unveiling how this innovative approach can transform entrepreneurial ventures into resounding successes. Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

What is it about our present situation that changes our perspective? In today's episode we talk about the availability bias and why our present reality looms so large in our decisionmaking.

Let's be aware of this behavioral bias called availability heuristic in order to make better decisions. Listen. --- Send in a voice message: https://podcasters.spotify.com/pod/show/fqmom/message

Availability Heuristic Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. The availability heuristic is a cognitive bias defined by as a mental shortcut that relies on immediate examples that come to a given person's mind when evaluating a specific topic, concept, method, or decision.  The availability heuristic operates on the notion that if something can be recalled, it must be important, or at least more important than alternative solutions which are not as readily recalled.  Subsequently, under the availability heuristic, people tend to heavily weigh their judgments toward more recent information, making new opinions biased toward the latest news. In the startup world, investors bring their recent memories about a startup into the diligence process for investing. That which they recall is given more weight than that which must be researched. This puts the investor at a disadvantage in working with incomplete information. Investors should take good notes on the startup during pitch sessions and use those notes in the diligence phase.  This will reduce the prominence of easily remembered items and bring important ones to the surface.   Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.Let's go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at:   Check out our other podcasts here:   For Investors check out:   For Startups check out:   For eGuides check out:   For upcoming Events, check out    For Feedback please contact info@tencapital.group    Please , share, and leave a review. Music courtesy of .

Human beings have a tendency to rely on cognitive bias to make their decisions. Usually, those choices are based on information that is both convenient and readily available when first brought to mind. Errors could occur if the data collected is not accurate enough to depend on. In this installment of the Daily Drip, Dallas Pruitt addresses this issue and advises us on how to deal with such compulsive thinking. Practice patience, trust your instincts and listen to the right voice inside! This podcast is brought to you by The Multifamily Mindset.

Availability Heuristic | Availability is a heuristic whereby people make judgments about the likelihood of an event based on how easily an example, instance or case comes to mind.

Experiencing success can uproot the ideas we have of ourselves. We often question if we are worthy, capable, or even if we are doing the right thing. This process of questioning has been labeled many different things but simply comes down to choice and perspective. Using my own experience, I demonstrate how we can liberate ourselves from limiting beliefs and how this change in consciousness can help us find the path of least resistance.   Key Takeaways: Upper Limiting [4:18] Choice Point [6:28] Availability Heuristic [7:43] The path of least resistance [9:34] Know if you are on the right path [11:35]   Memorable Quotes: “Moving through this doesn't actually have to be hard. I'm starting to really play around with the idea that I don't believe in hard work, I just believe in work. I believe you can either make it enjoyable or you can make it hard or it can just be work” [6:54] “You might make choices based on your past experience instead of what's true for you or what could be true for you in this moment” [8:07] “I chose in that moment to say; Yes, I acknowledge that I am not feeling well but I am going to use this as an opportunity to go deeper with my belief that I am reaching new levels of consciousness and expanding my capacity” [8:51]   Get instant access to Power, my 30-Day Activation Series for reclaiming your personal power and inner authority. https://www.carissajohnsen.com/poweractivation   Join my free Facebook community, which is intended to build on our collective ideas on topics like personal power, divine purpose, spiritual leadership, and prosperity consciousness.  https://www.facebook.com/groups/freedomdesigners   CONNECT WITH ME: instagram.com/carissajohnsen/ www.carissajohnsen.com

Humans cannot understand probabilities and real data and instead rely on their own brain and experience.  Note the recent suggestions that mass shooters are overwhelmingly white and that these shooters should be caught ahead of time because they so clearly fit the description.  This kind of post hoc and non-data driven crap reinforces itself and becomes doctrine.  This is the definition of Fake News.  Also, what is the half-life of memory for mass-shootings?  3 months?  #WaukashaParadeShooting

Getting over your mental shortcuts and the backlash of your easy knowledge.

Embracing Discomfort: How cognitive biases contribute to church problems and deconstruction Intro * Impact matrix (https://asq.org/quality-resources/impact-effort-matrix) * Nathan doesn't have bone spurs * “Pants” vs “Trousters” (https://pediaa.com/difference-between-trousers-and-pants/) * churchofchristsingles.com (https://www.churchofchristsingles.com) * Proverbs 31 (https://www.biblegateway.com/passage/?search=Proverbs+31&version=NRSV) * Florida College (https://www.floridacollege.edu) * Mead (https://en.wikipedia.org/wiki/Mead) * “How Beer Saved the World” (https://www.amazon.com/Beer-Saved-World-Discovery-Communications/dp/B007RIO5PE) Pattern Matching Brains * Jordan Klepper (https://www.youtube.com/results?search_query=Jordan+Klepper) * Jay Leno JayWalking (https://www.youtube.com/channel/UCJpg_5-YLQeWPj4yQrqW3eQ/videos) * Cognitive biases (https://en.wikipedia.org/wiki/List_of_cognitive_biases) * Russian speakers see more blue than English speakers (https://www.pnas.org/content/104/19/7780) * Himba Tribe can see more green than you (https://languagelog.ldc.upenn.edu/nll/?p=17970) Biases & Church pt 1 * Availability Heuristic (https://en.wikipedia.org/wiki/Availability_heuristic) * Cognitive dissonance (https://en.wikipedia.org/wiki/Cognitive_dissonance) * Confirmation Bias (https://en.wikipedia.org/wiki/Confirmation_bias) * “Foundation” on AppleTV+ (https://tv.apple.com/us/show/foundation/umc.cmc.5983fipzqbicvrve6jdfep4x3?ign-itscg=MC_20000) * Chainsawsuit.com comic (https://chainsawsuit.krisstraub.com/20140916.shtml) * Podcast: “The Bible for Normal People” (https://peteenns.com/podcast/) * Book: “The Five Gospels” (https://amzn.to/3IlqZk0) * The Jesus Seminar (https://en.wikipedia.org/wiki/Jesus_Seminar) * Gospel of Thomas (https://en.wikipedia.org/wiki/Gospel_of_Thomas) * Book: “With” by Skye Jethani (https://www.followingthefire.com/10) * Preston Sprinkle (https://www.prestonsprinkle.com) * Shared Information Bias (https://en.wikipedia.org/wiki/Shared_information_bias) * Groupthink (https://en.wikipedia.org/wiki/Groupthink) * Illusory Truth Effect (https://en.wikipedia.org/wiki/Illusory_truth_effect) * Dunning-Kruger Effect (https://en.wikipedia.org/wiki/Dunning–Kruger_effect) Biases & Church pt 2 * Confidence Bias (https://www.strategy-business.com/article/Why-Our-Brains-Fall-for-False-Expertise-and-How-to-Stop-It) * Con Artist (https://en.wikipedia.org/wiki/Confidence_trick) * Podcast: “The Rise and Fall of Mars Hill” (https://www.christianitytoday.com/ct/podcasts/rise-and-fall-of-mars-hill/) * Conformity Bias (https://ethicsunwrapped.utexas.edu/glossary/conformity-bias) * Child loss awareness license plates (https://www.rowantreefoundation.org/2020/01/child-loss-awareness-license-plate-colorado/) * Appeal to History fallacy (https://en.wikipedia.org/wiki/Appeal_to_tradition) For deconstructors and church leaders * Sunk Cost Fallacy (https://en.wikipedia.org/wiki/Sunk_cost) * Loss Aversion (https://en.wikipedia.org/wiki/Loss_aversion) * Survivorship bias (https://en.wikipedia.org/wiki/Survivorship_bias) * Dan's post mentioning recency bias (https://www.facebook.com/photo/?fbid=10100809985356334&set=a.509203217194) * Following the Fire Discussion Group (https://www.facebook.com/groups/487826142679626/?ref=pages_profile_groups_tab&source_id=358668695236040)

Availability Heuristic aka Availability Bias is a very powerful cognitive bias which can influence our day to day decision making process and even our world view.

When we make decisions for our kids we take a lot of factors into consideration: risk chief among them. Over the last 30 years parents' risk assessment has changed dramatically. Why was it totally normal for children to play at the local playground unsupervised in the 80s, but now it's considered neglect? The No Child Left Alone study covers exactly this. Why do we think something is risky for a child when it objectively isn´t? What has changed in how parents evaluate risk? On this episode we'll discuss: - What's the `No child left alone study´ - The concepts of Moral Coherence and Availability Heuristic. - What are you basing your decisions on? - How to make sure we are making the correct choices for our kids. Grab the Scripts to Manage the Top 10 Crazy-Making Behaviours: prnt.link/scripts Watch the video recording here: Join the Parenting Posse: prnt.link/group the Mudroom is recorded live every Wednesday at 1:30pm ET/ 12:30pm CT/ 10:30am PT on Facebook: facebook.com/arfamilyservices --- Send in a voice message: https://anchor.fm/mudroom/message

We were excited to reach our 200th Episode of the podcast! In this episode, we look back on six of our favorite podcasts from these first 200 episodes and what the key learning was from each of them.  We want to thank our listeners for tuning in each week to hear our ramblings. We are proud of what we do, but it would be meaningless if it didn't prove to be a useful resource for people. We hope that it is and that you will continue to join us on this journey as we explore the many facets of customer behavior and the tools that facilitate customer-driven growth.  Key Ideas to Improve your Customer Experience We identified the following episodes as our favorites from the past 200. Each of us chose three, and if you want to hear them in their entirety, simply click on the title:  Colin's Picks How Apple Uses Psychology To Construct An Outstanding ExperienceThe Massive Importance of Memory in a Customer's Experience What is Customer Science? Ryan's Picks: 5 Rules for Ensuring Behavioral Science Works for Your Business Are You Using This Valuable Marketing Tool for Growth? Is Facial Recognition Creepy, Or Is It Just the Future? Here are a few key moments in the discussion: 04:24. We explain a new segment of the show we are adding moving forward that will help people even more than in the past.  07:41 Ryan shares his take on the 5 Rules for Ensuring Behavioral Science Works for Your Business episode.  10:54. Colin explains how Apple does a great job with the behavioral sciences in their experience when he shares his first pick.  13:57. Ryan talks about another favorite, Are You Using This Valuable Marketing Tool for Growth?, and its relationship to the Availability Heuristic. 17:15. Colin talks about memories, one of his favorite topics, with his second pick, The Massive Importance of Memory in a Customer Experience. 20:36 Ryan explains why his next pick, Is Facial Recognition Creepy, or Just The Future?, is one of his most memorable podcasts. 25:25. Colin discusses the three parts of Customer Science and why the What is Customer Science? podcast is perhaps the most significant episode of the first 200.  Please tell us how we are doing! Complete this short survey.  Customer Experience Information & Resources LinkedIn recognizes Colin Shaw as one of the 'World's Top 150 Business Influencers.' As a result, he has 289,000 followers of his work. Shaw is Founder and CEO of Beyond Philosophy LLC, which helps organizations unlock growth by discovering customers' hidden, unmet needs that drive value ($). The Financial Times selected Beyond Philosophy LLC as one of the best management consultancies for the last two years. Follow Colin on Linkedin and Twitter. Click here to learn more about Professor Ryan Hamilton of Emory University.  Why Customers Buy: As an official "Influencer" on LinkedIn, Colin writes a regular newsletter on all things Customer Experience. Click here to join the other 22,000 subscribers.  Experience Health Check: You already have an experience, even if you weren't deliberate about it. Our Experience Health Check can help you understand what you have today. Colin or one of our team can assess your digital or physical Customer Experience, interacting with your organization as a customer to define what is good and what needs improving. Then, they will provide a list of recommendations for critical next steps for your organization. Click here to learn more.  How can we help? Click here to learn more about Beyond Philosophy's Suite of Services.

We were excited to reach our 200th Episode of the podcast! In this episode, we look back on six of our favorite podcasts from these first 200 episodes and what the key learning was from each of them.  We want to thank our listeners for tuning in each week to hear our ramblings. We are proud of what we do, but it would be meaningless if it didn't prove to be a useful resource for people. We hope that it is and that you will continue to join us on this journey as we explore the many facets of customer behavior and the tools that facilitate customer-driven growth.  Key Ideas to Improve your Customer Experience We identified the following episodes as our favorites from the past 200. Each of us chose three, and if you want to hear them in their entirety, simply click on the title:  Colin's Picks How Apple Uses Psychology To Construct An Outstanding ExperienceThe Massive Importance of Memory in a Customer's Experience What is Customer Science? Ryan's Picks: 5 Rules for Ensuring Behavioral Science Works for Your Business Are You Using This Valuable Marketing Tool for Growth? Is Facial Recognition Creepy, Or Is It Just the Future? Here are a few key moments in the discussion: 04:24. We explain a new segment of the show we are adding moving forward that will help people even more than in the past.  07:41 Ryan shares his take on the 5 Rules for Ensuring Behavioral Science Works for Your Business episode.  10:54. Colin explains how Apple does a great job with the behavioral sciences in their experience when he shares his first pick.  13:57. Ryan talks about another favorite, Are You Using This Valuable Marketing Tool for Growth?, and its relationship to the Availability Heuristic. 17:15. Colin talks about memories, one of his favorite topics, with his second pick, The Massive Importance of Memory in a Customer Experience. 20:36 Ryan explains why his next pick, Is Facial Recognition Creepy, or Just The Future?, is one of his most memorable podcasts. 25:25. Colin discusses the three parts of Customer Science and why the What is Customer Science? podcast is perhaps the most significant episode of the first 200.  Please tell us how we are doing! Complete this short survey.  Customer Experience Information & Resources LinkedIn recognizes Colin Shaw as one of the 'World's Top 150 Business Influencers.' As a result, he has 289,000 followers of his work. Shaw is Founder and CEO of Beyond Philosophy LLC, which helps organizations unlock growth by discovering customers' hidden, unmet needs that drive value ($). The Financial Times selected Beyond Philosophy LLC as one of the best management consultancies for the last two years. Follow Colin on Linkedin and Twitter. Click here to learn more about Professor Ryan Hamilton of Emory University.  Why Customers Buy: As an official "Influencer" on LinkedIn, Colin writes a regular newsletter on all things Customer Experience. Click here to join the other 22,000 subscribers.  Experience Health Check: You already have an experience, even if you weren't deliberate about it. Our Experience Health Check can help you understand what you have today. Colin or one of our team can assess your digital or physical Customer Experience, interacting with your organization as a customer to define what is good and what needs improving. Then, they will provide a list of recommendations for critical next steps for your organization. Click here to learn more.  How can we help? Click here to learn more about Beyond Philosophy's Suite of Services.

The availability heuristic is all about being top of mind. Developing a strong, punchy elevator pitch can help marketing and sales leaders get their point across and have it stick, developing that top of mind recognition.

Humans use the Availability Heuristic to estimate the probability of events and determine fear levels.  Unfortunately, while the idea of relying on what comes easily to mind worked for our ancestors, it is completely fucked by our modern way of gaining knowledge.  As a result, we have a lot of irrational fears.  Also, please don't hold back information about active fugitives.  You may not see color but I still have cones in my retina!

This episode is part of the cognitive biases series at the Dose of Cesar. Availability Heuristic definition from Wikipedia, "The tendency to overestimate the likelihood of events with greater 'availability' in memory, which can be influenced by how recent the memories are or how unusual or emotionally charged they may be" ------ Follow Cesar on Instagram @TheDoseOfCesar Check out Cesar's other useful stuff: https://linktr.ee/TheDoseOfCesar --- Send in a voice message: https://anchor.fm/cesar-jaquez8/message

In this episode Nathan learns what the word ‘heuristic' means, and we talk a lot about ‘deconstruction' — what it means, what it doesn't mean, and what the process might be like for people like us who are going through it. Intro - 0:00 * Sunburns are caused by the sun * Steve is very very white It's Everywhere - 3:43 * Toyota Hilux Truck (https://en.wikipedia.org/wiki/Toyota_Hilux) * Baader-Meinhoff Phenomenon (https://en.wikipedia.org/wiki/Frequency_illusion) * Confirmation Bias (https://en.wikipedia.org/wiki/Confirmation_bias) * Availability Heuristic (https://en.wikipedia.org/wiki/Availability_heuristic) * “Whoever has ears to hear…” Matthew 11:15 (https://www.biblegateway.com/passage/?search=Matthew+11%3A15&version=NIV) * Article: “Jesus Cleansing the Temple” by Beth Moore (https://blog.lproof.org/2021/03/holy-week-jesus-cleansing-the-temple.html) * Article: Beth Moore leaves the SBC (https://www.christianitytoday.com/news/2021/march/beth-moore-leave-southern-baptist-sbc-lifeway-abuse-trump.html?share=L9TtG88iFL2nOGscjGHMsdT1AspFxZhP&utm_medium=widgetsocial) What is it? - 15:16 * Deconstruction according to Jaques Derrida (https://en.wikipedia.org/wiki/Deconstruction) * The Deconstruction Network (https://thedeconstructionnetwork.com/) * Pixar Movie: “Inside Out” (https://www.disneyplus.com/movies/inside-out/uzQ2ycVDi2IE) Black sheep going upstream - 33:04 * Agreeableness (https://en.wikipedia.org/wiki/Agreeableness) * Group Think (https://en.wikipedia.org/wiki/Groupthink) * Podcast: Adam Grant on “Dare to Lead” podcast by Brené Brown (https://open.spotify.com/episode/683bEXlSWMNSU3oQ26UXIL?si=kvpmKK6lSjWL2u1TUJySWw) * Book: “Think Again” by Adam Grant (https://amzn.to/3dfffCc) Life in a bubble - 49:20 * Dinosaur National Monument (https://www.nps.gov/dino/index.htm) * Article: The age of nones may favor churches that welcome doubters (https://religionnews.com/2020/01/14/the-age-of-nones-may-favor-churches-who-welcome-doubters/) * Thomas Pikkety (https://en.wikipedia.org/wiki/Thomas_Piketty) * Amish (https://en.wikipedia.org/wiki/Amish) Why do we deconstruct? 1:07:43 * Article: U.S. Church Membership Falls Below Majority for First Time (https://en.wikipedia.org/wiki/The_Flying_Nun) * The Flying Nun (https://en.wikipedia.org/wiki/The_Flying_Nun) * Article: White Evangelicals stick by Trump (https://www.pewresearch.org/fact-tank/2020/10/13/white-christians-continue-to-favor-trump-over-biden-but-support-has-slipped/) * Cognitive Dissonance (https://en.wikipedia.org/wiki/Cognitive_dissonance) Compounding variables - 1:29:07 * Trump, Black Lives Matter, COVID * The Good Samaritan - Luke 10:25-37 (https://www.biblegateway.com/passage/?search=Luke%2010%3A25-37&version=NIV) * You're not alone * With God Daily (https://skyejethani.com/with-god-daily/) Join our Patreon (http://patreon.com/followingthefire) - we'd love your support and we have some fantastic patron perks!

In today's episode, I talk about what bias is. There's plenty of forms of bias out there, and being aware of how bias can creep in is essential to challenging it and overcoming it the best we can in our thought process. For what it's worth, I mention the following biases in today's episode (thought there are plenty more -- just search for them online and you'll find plenty): Confirmation Bias, Availability Heuristic, Dunning-Kruger Effect, Actor-Observer Bias, Halo Effect, Anchoring Bias, and False Consensus Bias. Bias affects all of us in different ways, and to different degrees, but to be sure, we've all got some somewhere. Today's episode is dedicated to simply exploring some various appearances of bias so that we can address it properly. In this episode, I quote Brett McCracken from his recent book "The Wisdom Pyramid." Pick it up; it's awesome. He also wrote some other good books. Check 'em out! Music credit: "Cute Avalanche" by RKVC - No Copyright (Thanks, RKVC!)

In today's episode, I talk about what bias is. There's plenty of forms of bias out there, and being aware of how bias can creep in is essential to challenging it and overcoming it the best we can in our thought process. For what it's worth, I mention the following biases in today's episode (thought there are plenty more -- just search for them online and you'll find plenty): Confirmation Bias, Availability Heuristic, Dunning-Kruger Effect, Actor-Observer Bias, Halo Effect, Anchoring Bias, and False Consensus Bias. Bias affects all of us in different ways, and to different degrees, but to be sure, we've all got some somewhere. Today's episode is dedicated to simply exploring some various appearances of bias so that we can address it properly. In this episode, I quote Brett McCracken from his recent book "The Wisdom Pyramid." Pick it up; it's awesome. He also wrote some other good books. Check 'em out! Music credit: "Cute Avalanche" by RKVC - No Copyright (Thanks, RKVC!)

Your perception is biased. How you understand the world around you is probably biased because of how the brain jumps to conclusions. These types of jumps are called cognitive biases. They seek to create a story out of as little information as possible, in order to avoid uncertainty. Battling cognitive biases involves being able to tell stories in reverse, slow down, and shift your focus to questions instead of declaratory statements. Hear it Here - https://bit.ly/clearthinkingking Show notes and/or episode transcripts are available at https://bit.ly/social-skills-shownotes Patrick King is an internationally bestselling author and social skills coach. emotional and social intelligence. Learn more or get a free mini-book on conversation tactics at https://bit.ly/pkconsulting For narration information visit Russell Newton at https://bit.ly/VoW-home For production information visit Newton Media Group LLC at https://bit.ly/newtonmg PatrickKing #PatrickKingConsulting #SocialSkillsCoaching #RussellNewton #NewtonMG #CognitiveBiases #AvailabilityHeuristic #Gambler'sFallacy # Patrick King, Patrick King Consulting,Social Skills Coaching,Russell Newton,NewtonMG,Cognitive Biases,Availability Heuristic,Gambler's Fallacy,

Let's face it: our brains are kind of lazy. On this week's episode, James ties together two forms of cognitive bias-the Anchoring Effect and the Availability Heuristic-in order to challenge our embedded biases.   To learn more about The Rich Life Book + Coaching, visit www.LivingARichLife.com.  This podcast is brought to you by Wealthquest. Learn more at www.wqcorp.com

Phil Beyer -  Bio (CISO at Etsy) Importance on books about behavioral science. “Thinking Fast and Slow”: https://smile.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555  “Predictably irrational”: https://smile.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248/ http://humanhow.com/list-of-cognitive-biases-with-examples/ Influence: the Psychology of Persuasion: https://smile.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X Brain at Work: https://smile.amazon.com/Your-Brain-Work-Revised-Updated/dp/0063003155/ Atomic habits: https://smile.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299/ Tiny habits: https://smile.amazon.com/Tiny-Habits-Changes-Change-Everything/dp/0358003326/  New leaders 100 day action plan: https://smile.amazon.com/New-Leaders-100-Day-Action-Plan/dp/1119223237/  Podcasts: Manager Tools Podcast: https://manager-tools.com  Career Tools Podcast: https://www.manager-tools.com/all-podcasts?field_content_domain_tid=5 Seth Godin Akimbo: https://www.akimbo.link/ Masters of scale: https://mastersofscale.com/ Habit stacking -  Temptation bundling -  Availability Heuristic: https://en.wikipedia.org/wiki/Availability_heuristic Brian’s Recommendations: Extremely Popular Delusions and the Madness of Crowds: https://www.amazon.com/Extraordinary-Popular-Delusions-Madness-Crowds/dp/1463740514 Big 9: https://www.amazon.com/Big-Nine-Thinking-Machines-Humanity/dp/154177373X  Bryan’s Book Recommendations:  Malcolm Gladwell’s Talking to Strangers: https://smile.amazon.com/Talking-to-Strangers-audiobook/dp/B07NJCG1XS  The Effective Manager by Mark Horstman: https://smile.amazon.com/The-Effective-Manager-audiobook/dp/B071JSWHBJ ADKAR: A Model for Change in Business, Government and our Community https://smile.amazon.com/ADKAR-Change-Business-Government-Community/dp/1930885504   Improved interviews online First 90 days as CISO First 90 day plan: https://www.manager-tools.com/2012/06/90-day-new-job-plan-overview Capability Assessment: https://www.strategyand.pwc.com/gx/en/unique-solutions/capabilities-driven-strategy/capabilities-assessment.html  Socratic method: https://en.wikipedia.org/wiki/Socratic_method Impacts to make Building rapport with new directs Creating a new relationship ‘budget’ with manager/board, colleagues Planning your strategy to make meaningful change in the org as a whole Check out our Store on Teepub! https://brakesec.com/store Join us on our #Slack Channel! Send a request to @brakesec on Twitter or email bds.podcast@gmail.com #AmazonMusic: https://brakesec.com/amazonmusic  #Brakesec Store!: https://brakesec.com/teepub  #Spotify: https://brakesec.com/spotifyBDS #Pandora: https://brakesec.com/pandora  #RSS: https://brakesec.com/BrakesecRSS #Youtube Channel:  http://www.youtube.com/c/BDSPodcast #iTunes Store Link: https://brakesec.com/BDSiTunes #Google Play Store: https://brakesec.com/BDS-GooglePlay Our main site:  https://brakesec.com/bdswebsite #iHeartRadio App:  https://brakesec.com/iHeartBrakesec #SoundCloud: https://brakesec.com/SoundcloudBrakesec Comments, Questions, Feedback: bds.podcast@gmail.com Support Brakeing Down Security Podcast by using our #Paypal: https://brakesec.com/PaypalBDS OR our #Patreon https://brakesec.com/BDSPatreon #Twitter: @brakesec @boettcherpwned @bryanbrake @infosystir #Player.FM : https://brakesec.com/BDS-PlayerFM #Stitcher Network: https://brakesec.com/BrakeSecStitcher #TuneIn Radio App: https://brakesec.com/TuneInBrakesec #cybersecurity #informationsecurity #leadership #podcasts #CPEs #CISSP

Phil Beyer -  Bio (CISO at Etsy) Importance on books about behavioral science. “Thinking Fast and Slow”: https://smile.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555  “Predictably irrational”: https://smile.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248/ http://humanhow.com/list-of-cognitive-biases-with-examples/ Influence: the Psychology of Persuasion: https://smile.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X Brain at Work: https://smile.amazon.com/Your-Brain-Work-Revised-Updated/dp/0063003155/ Atomic habits: https://smile.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299/ Tiny habits: https://smile.amazon.com/Tiny-Habits-Changes-Change-Everything/dp/0358003326/  New leaders 100 day action plan: https://smile.amazon.com/New-Leaders-100-Day-Action-Plan/dp/1119223237/  Podcasts: Manager Tools Podcast: https://manager-tools.com  Career Tools Podcast: https://www.manager-tools.com/all-podcasts?field_content_domain_tid=5 Seth Godin Akimbo: https://www.akimbo.link/ Masters of scale: https://mastersofscale.com/ Habit stacking -  Temptation bundling -  Availability Heuristic: https://en.wikipedia.org/wiki/Availability_heuristic Brian’s Recommendations:Extremely Popular Delusions and the Madness of Crowds: https://www.amazon.com/Extraordinary-Popular-Delusions-Madness-Crowds/dp/1463740514 Big 9: https://www.amazon.com/Big-Nine-Thinking-Machines-Humanity/dp/154177373X  Bryan’s Book Recommendations:  Malcolm Gladwell’s Talking to Strangers: https://smile.amazon.com/Talking-to-Strangers-audiobook/dp/B07NJCG1XS  The Effective Manager by Mark Horstman: https://smile.amazon.com/The-Effective-Manager-audiobook/dp/B071JSWHBJ ADKAR: A Model for Change in Business, Government and our Community https://smile.amazon.com/ADKAR-Change-Business-Government-Community/dp/1930885504   Improved interviews online First 90 days as CISO First 90 day plan: https://www.manager-tools.com/2012/06/90-day-new-job-plan-overview Capability Assessment: https://www.strategyand.pwc.com/gx/en/unique-solutions/capabilities-driven-strategy/capabilities-assessment.html  Socratic method: https://en.wikipedia.org/wiki/Socratic_method Impacts to make Building rapport with new directs Creating a new relationship ‘budget’ with manager/board, colleagues Planning your strategy to make meaningful change in the org as a whole Check out our Store on Teepub! https://brakesec.com/store Join us on our #Slack Channel! Send a request to @brakesec on Twitter or email bds.podcast@gmail.com #AmazonMusic: https://brakesec.com/amazonmusic  #Brakesec Store!: https://brakesec.com/teepub  #Spotify: https://brakesec.com/spotifyBDS #Pandora: https://brakesec.com/pandora  #RSS: https://brakesec.com/BrakesecRSS #Youtube Channel:  http://www.youtube.com/c/BDSPodcast #iTunes Store Link: https://brakesec.com/BDSiTunes #Google Play Store: https://brakesec.com/BDS-GooglePlay Our main site:  https://brakesec.com/bdswebsite #iHeartRadio App:  https://brakesec.com/iHeartBrakesec #SoundCloud: https://brakesec.com/SoundcloudBrakesec Comments, Questions, Feedback: bds.podcast@gmail.com Support Brakeing Down Security Podcast by using our #Paypal: https://brakesec.com/PaypalBDS OR our #Patreon https://brakesec.com/BDSPatreon #Twitter: @brakesec @boettcherpwned @bryanbrake @infosystir #Player.FM : https://brakesec.com/BDS-PlayerFM #Stitcher Network: https://brakesec.com/BrakeSecStitcher #TuneIn Radio App: https://brakesec.com/TuneInBrakesec #cybersecurity #informationsecurity #leadership #podcasts #CPEs #CISSP

The Best Apples Ranked By Our Listeners The people have spoken, and they did not disappoint. According to our poll, there is the list of the best apples: : Honey Crisp, Gala, Fuji, Pink Lady, Macbook Pro (the laptop), Cosmic Crisp, iPhone (the device), Sweet Tango, NYC (the place), Fiona (the singer), . Overall people really valued the crunchy to chewy ratio and the crispiness to juiciness ratios when evaluating apples. Also NYC and Apple devices lack in these areas, they make up for it with bonus points (example includes connecting to the internet, which a normal apple can not do). The #FBLRecommendation this week is Joshua Weissman. Check out their How To Make Supermarket Bread (Sandwich Loaf Bread). Did you enjoy our coverage of the Availability Heuristic cognitive bias? Check out the site yourbias.is. Shout out to FBL contributor Megan Goetz. Check out her new podcast with Alyssa Truszkowski called Real Chills. Brian Durkin is on Twitter and Instagram. Full Belly Laughs is on Facebook, Twitter, Instagram, and Pinterest. To make sure you never miss an episode, join our mailing list. If you enjoyed this content, please consider writing a review on the FBL Facebook Page. It really helps the show reach new people. If you would like to financially support the podcast, please consider donating. All of our content is ad free thanks to donors. Your contribution will help keep it that way, and unlock exciting opportunities for more content. Learn more about how much it costs to make this podcast, or donate to FBL now.

Shark attacks have overblown importance compared to how often they occur. But since TV and movies have made so much of these rare, and rarely fatal events, we are sure we will be the next victim. These unlikely worries are the result of a psychological phenomenon called the Availability Heuristic.   This episode of the Intuitive Customer explores the Availability Heuristic and how it can help your brand promote customer-driven growth. Turns out, being available is a more significant influence than you think.

Shark attacks have overblown importance compared to how often they occur. But since TV and movies have made so much of these rare, and rarely fatal events, we are sure we will be the next victim. These unlikely worries are the result of a psychological phenomenon called the Availability Heuristic.   This episode of the Intuitive Customer explores the Availability Heuristic and how it can help your brand promote customer-driven growth. Turns out, being available is a more significant influence than you think.

We're looking here at the most common Thinking Traps, especially the ones that cause mental distress.  Cognitive Distortions vs. Cognitive Biases The difference between Thinking Traps (Cognitive Distortions) and Thinking Errors (Cognitive Biases) is that Thinking Traps result in difficult emotions, in mental distress, and in psychopathology. Cognitive Biases are more broadly related to an inaccurate perception of reality. Some examples of Cognitive Biases are the Availability Heuristic, the Empathy Gap, Anchoring. Thinking Traps: Thinking in Extremes 1. Black-and-White Thinking (also: Polarized Thinking, All-or-Nothing Thinking, Splitting, Dichotomous Reasoning); 2. Overgeneralization; 3. Mental Filter (also: Filtering, Selective Abstraction); 4. Discounting the Positive (also: Disqualifying the Positive); and, 5. Magnification (also: Awfulizing, Catastrophizing) Antidotes 1. Thinking in Shades of Gray 2. Examine the Evidence 3. Externalization of Voices 4. Double-Standard Technique 5. Semantic Method

Get the full details from Discipline Your Thoughts by Stephen Schuster Do your impulsive thoughts and actions bring only trouble? Do you often grab your head muttering, 'What was I thinking?' There is a reason - our first, instinctual thoughts and actions are usually irrational and self-sabotaging. Discipline Your Thoughts will tell you why and also how can you correct it. #availabilityheuristic #stephenschuster #disciplineyourthoughts #russellnewton #newtonmg #newtonmediagroup --- Send in a voice message: https://anchor.fm/voiceoverwork/message

In this episode of The Money Game, Phil and I talk about the Availability Heuristic and why we are more likely to invest in certain types of companies depending on where we live. This is a really interesting phenomenon that makes a lot of sense. I'm lucky that I get to avoid this bias more than others simply because of the process I use to perform my analysis. It's a solution to a problem I didn't even know I had! This is a short one that I think is worth a listen just to learn a little bit more about yourself. Click here to return to the episode page

In this episode of The Money Game, Phil and I talk about the Availability Heuristic and why we are more likely to invest in certain types of companies depending on where we live. This is a really interesting phenomenon that makes a lot of sense. I'm lucky that I get to avoid this bias more than others simply because of the process I use to perform my analysis. It's a solution to a problem I didn't even know I had! This is a short one that I think is worth a listen just to learn a little bit more about yourself.

The role of the User Experience (UX) designer is growing in corporations around the world. UX Designers have a great deal of influence over how a customer CAN take an action. Relatedly, behavioral scientists are interested in addressing the issue of WILL a customer take an action. What if the two were fused? In this episode, Jonathan Mann explores ways in which the UX designer and the behavioral scientist can merge into one, combining the CAN and WILL elements for more effective – and ethical – marketing messages. He relates his experiences from studies he performed at PayPal under the direction of renowned researcher Robert Cialdini, PhD. Their work applied the element of social proof to advertising that increased validation – the act of connecting a bank account to a PayPal account – with a dramatic effect. Millions of dollars of compounding annual revenue materialized after A/B testing a variety of messages. Jonathan cleverly leverages The Year of the Shark and the terrific elephant & rider metaphor to drive home the important message that marketing will be most successful when it appeals to both the rider (the rational part of the brain) and the elephant (the emotional part of the brain). In the grooving session, Kurt & Tim discuss the ethical application of such powerful tools and what songs we might use for priming in particular situations. Special thanks to Stefani Simon, president of Inprela Public Relations, for hosting this event: https://inprela.com/ Links Jonathan Mann: https://www.linkedin.com/in/jdmann/ Jonathan’s Deck from the presentation: https://drive.google.com/open?id=1pa1CvMOQzWUpreQpirDGSjTEoDl3gPCg   Robert Cialdini, PhD: https://www.influenceatwork.com/ Galeophobia: https://www.medicinenet.com/script/main/art.asp?articlekey=12518 Summer of the Shark Video: https://www.youtube.com/watch?v=YzVC6tBTaQ8 Jonathan Haidt / Elephant and the Rider: https://www.youtube.com/watch?v=X9KP8uiGZTs Ovid, Metamorphisis: https://en.wikipedia.org/wiki/Metamorphoses Discount Distance Congruity Effect (Coulter & Norberg): https://www.sciencedirect.com/science/article/abs/pii/S1057740809000266 Visual Depiction Event (Coulter): https://pdfs.semanticscholar.org/3760/a10d0adf5636bbd18f9804fb11ce77a02195.pdf Auditory Price Perception Effect (Coulter): https://onlinelibrary.wiley.com/doi/abs/10.1016/j.jcps.2011.11.005   All definitions of Behavioral Science Principles including Present Bias, Availability Heuristic, Social Proof among others can be found at: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit# Cialdini Hotel Towel reuse: https://assets.csom.umn.edu/assets/118359.pdf Cialdini 6 Principles of Persuasion: https://www.influenceatwork.com/principles-of-persuasion/   “Don’t Make Me Think,” by Steve Krug: https://en.wikipedia.org/wiki/Don%27t_Make_Me_Think “People are People,” By Depeche Mode: https://www.youtube.com/watch?v=MzGnX-MbYE4 EDM: https://en.wikipedia.org/wiki/Electronic_dance_music   Kurt Nelson: @motivationguru and https://www.linkedin.com/in/kurtwnelson/ Tim Houlihan: @THoulihan and https://www.linkedin.com/in/tim-houlihan-b-e/ Check out the Behavioral Grooves website: https://behavioralgrooves.com/

In this full episode of "Exploring Minds", Lenore Skenazy dives into "Helicopter Culture" and how modern day parenting is affecting our kids. - A journalist by trade, Lenore spent 14 years at The New York Daily News as a reporter-turned-opinion columnist, and two more at The New York Sun. In 2008, after her column "Why I Let My 9 Year Old Ride the Subway Alone" landed her on every talk show from The Today Show to Dr. Phil, Lenore founded the book and blog “Free-Range Kids.” These launched the anti-helicopter parenting movement and garnered her the nickname, “America’s Worst Mom.” She got a promotion of sorts when Discovery Life tapped her to host the reality TV show, World’s Worst Mom. Lenore has lectured internationally from Microsoft to DreamWorks to the Sydney Opera House, and been profiled everywhere from The New York Times to The New Yorker. (She was even on The Daily Show!) Over the years, she has written for everyone from The Wall Street Journal to Mad Magazine. Yes -- Mad. After 10 years of watching parents nod along as she described how our culture has force-fed them fear, her aim at Let Grow is to turn agreement into action, making it easy and normal to give kids the same kind of freedom most of us had -- and loved. Lenore received her B.A. from Yale and her Master's Degree from Columbia. She lives in New York City with her husband and beloved computer. Her sons have (safely!) flown the coop. Free Range Kids http://www.freerangekids.com/ Let Grow https://letgrow.org/ - SUPPORT US ON PATREON:  https://www.patreon.com/exploringmindsshow FOLLOW ALONG FOR UPDATES AND NEW EPISODES: Discord - https://discord.gg/YhaAcN3 Facebook - https://www.facebook.com/exploringmindsshow Twitter - https://twitter.com/ExploreMinds_TV Instagram - https://www.instagram.com/exploreminds_tv/ Website - exploringminds.show —  Exploring Minds with Michele Carroll is the online show committed to exploring the world beyond talking points.  Thank you for listening! Support the show.

Cognitive biases are assumptions and judgments and error that our brains automatically make without us even knowing it’s happening. They are like automatic mental shortcuts. But the problem is: they could be messing with your marriage without either of you even realizing it! We have a brainy episode for you this week.  We’re going to be talking about cognitive biases in marriage. This is about how your brain gets in the way of your connection with one another, and how to deal with that. What Is Cognitive Bias? As we pointed out in the intro, biases are assumptions, judgments and errors which our brains automatically make without us knowing. Often they are "shortcuts" the brain takes to help us process information and make decisions more quickly. Biases are not necessarily bad nor are they a sign of mental illness (although they do get stronger when we are stressed or experiencing anxiety/depression), and often they are useful[i]. But sometimes they can influence our thinking in unhelpful ways without us knowing. These biases can impact all areas of life, including marriage. So it’s good to know about them, why they happen, how they affect us and what to do about it. The Spotlight Effect and The Illusion of Transparency What Is This Cognitive Bias? The spotlight effect is "the tendency for people to overestimate the extent to which they believe that others see and attend to their external appearance"[ii]. Essentially it means you expect people to notice things about you (like how you look) and notice things you do (both good and bad) far more than they actually do. This was originally tested by a study done in 2000[iii] by asking study participants to walk through a crowded cafeteria while wearing an embarrassing t shirt. The participants expected that everyone would notice them and judge them for wearing a silly shirt, but in actual fact hardly anyone noticed or cared. That’s overestimating the extent to which others notice your appearance. The illusion of transparency is similar, but to do with our thoughts rather than our outward actions. It is the "tendency for people to overestimate the extent to which their internal thoughts, feelings, and attitudes ‘leak out’ and are seen by others.[iv] We expect others to be able to read our thoughts and emotions a lot more clearly than they actually do. This is also sometimes called the "mind reading bias" because we expect people to be able to read our minds much more accurately than they really can. Why This Happens Our actions, thoughts and appearance are always obvious to us than to others. So when we do something embarrassing we expect it to be just as obvious to everyone else. Equally, if we do something good or succeed at something, we expect everyone else to notice and can become annoyed when they don’t. Or when we see something a certain way, it is abundantly clear to us and we expect others to be just as lucid. How This Cognitive Bias Affects Marriage These two effects can lead to increased anxiety: thinking that your spouse is scrutinizing your appearance and thoughts can lead to high anxiety and over-compensating by trying to mask your emotions. Eg "I have to look my best all the time or my spouse will notice and think I'm not making any effort" or "If he/she notices I'm upset it will upset him/her too, so I need to make sure it doesn't show" They can lead to feeling unappreciated: thinking that your experiences are obvious to your spouse can leave you feeling unappreciated when they don't react. Eg "He didn't even notice my new hairstyle" or "I was obviously upset and he/she didn't even ask why" They can also contribute to poor conflict resolution. Thinking that your grievances are obvious to your spouse can lead to conflict avoidance or passive-aggressive behavior. E.g., "I shouldn't have to tell him/her why I'm upset! it should be obvious!" What To Do About It Say what you're thinking.

How many of your Facebook friends do you think you know? Would you help a stranger in need? Do you know why you're so in love with your new smartphone? The truth is: you're probably wrong. Today's show examines the assorted ways we mislead ourselves every single day, a psychology course with all the boring bits taken out. Prepare for a whirlwind tour of some of the latest research, fused with a healthy dose of humour. You'll discover just how irrational you really are, which delusions keep you sane, how to boost your productivity, and why you've never kept a New Year's resolution. We welcome the author of “You Are Not So Smart: Why Your Memory Is Mostly Fiction, Why You Have Too Many Friends On Facebook And 46 Other Ways You're Deluding Yourself” and host of the You Are Not So Smart Podcast, David McRaney We discuss: What are Biases, Heuristics and Fallacies Why we create mental shortcuts The ancient architecture of the brain Priming How Casinos Prime Us Confabulation Split-Brain patients and confabulation Why our brains seek patterns The Texas Sharpshooter Fallacy The Availability Heuristic The Texas Sharpshooter Fallacy video mentioned during the show: https://youtu.be/CNmsVl4xkhg More about David here: http://davidmcraney.com/ https://youarenotsosmart.com Tags: David McRaney, You Are Not So Smart, Priming, Confabulation, Biases, Heuristics, Fallacies, Split-Brain patients and confabulation, Texas Sharpshooter Fallacy, The Availability Heuristic

Part 2 of a 6-part series on Cognitive Biases and how they impact us and our money each and every day! It's important to know what these are because they are impacting the way you make decisions and the way you think about your finances every single day. In this episode, we discuss how the Availability Heuristic bias is impacting the way we think of ourselves as money managers In this episode we'll talk about: Availability Heuristic - what it is and how it's being used to affect my  decision-making How this shows up on a regular basis for us How it's impacting the way we think of ourselves as money managers How we can overcome this bias Additional strategies and tips: ASK YOURSELF---> What do your older memories say about how you are as a money manager? What do your newer/more recent memories say about how you manage your money? How are you allowing these older memories to influence your current decisions? What decisions have you made recently without looking to statistics - or using your budget? Surround yourself with people doing GOOD THINGS FINANCIALLY will actually lead you to believe it's more likely to happen to you. Surround yourself with people doing BAD THINGS WITH MONEY will influence your belief around the likelihood that you will too. Ask yourself if your fear or belief has any basis in statistics? This is also why we look at our budget to make a decision. If we have been in the repeated position on not being able to afford things, it is likely then that when we have to make a decision, we assume we will not be able to afford it - that's the most likely outcome simply because we remember all the times we haven't been able to afford it- they are emotionally more memorable than being able to buy something. Resources/ links related to topic/ mentioned in podcast: Episode # 50 (Part 1 of this series) www.FiscalFitnessPHX.com www.FinancialCoachAcademy.com

新知日历 | 喜马拉雅平台首档自制知识资讯类音频节目从专业人士演讲、权威学术期刊、社会热点文章，行业大数据平台，分析报告等各类来源提取新认知、新观点和新趋势，为用户提供每日高品质知识资讯。HI，你好！我是褚笑。欢迎打开今天的新知日历。每逢情人节或者七夕，微信朋友圈里都各种花式撒“狗粮”，晒礼物，晒鲜花，秀合影。平时坐地铁，逛商场，也总会看见情侣们手牵着手，卿卿我我，嬉戏打闹。一提到“秀恩爱”，人们总会自然地接下一句“死得快”。可是，你知道么？“秀恩爱死得快”可能只是你的错觉。这种认知错觉叫做可得性偏差（Availability Heuristic）。可得性偏差，也叫易得性偏差或者易得性偏见，是指人们在看待事物或者做出决策的时候，往往更容易被自己看到的或者听到的东西影响，人们会过多地关注自己容易记起的信息，而忽略了其他重要的信息。比如说，当我们在微信朋友圈看到有朋友“秀恩爱”，我们就知道了他们不是单身。可过段时间，他们在社交媒体上感慨自己的孤单寂寞冷，我们就知道他们分手了。这样的经历有了几次，我们可能就会自然而然地认为“秀恩爱死得快”。但是实际上，朋友圈里秀出来的恩爱只是好友生活状态中的一小部分，还有很多人也经历了恋爱和分手的过程，我们并不知道而已，所以单纯地把分手归因到了“秀恩爱”上，就会错误地认为“秀恩爱死得快”。其实，“秀恩爱”不仅不会让感情“死得快”，反而还能更好地帮助两个人经营感情。“秀恩爱”的第一个好处就是，“秀恩爱”其实会让双方更恩爱。这可以用自我验证理论来解释。自我验证理论是一个社会心理学理论，它由美国的心理学家威廉·斯旺（Willian B.Swann）提出。自我验证理论的主要观点就是：人们一旦有了关于他们自身的想法，他们就会努力去证明这些自我观念。比如说，如果一个人认为自己的智商很高，那么他就会努力去证明他的高智商。他会更喜欢参加能体现出聪明才智的活动，还会努力让别人也相信他很聪明。放到感情里也是一样，“秀恩爱”秀出来的是两个人感情甜蜜互相体贴的一面，是经过美化的爱情关系。情侣“秀恩爱”之后会把秀出来的恩爱当做真实状态，也会更愿意付出努力来提高两人关系的质量，因此“秀恩爱”会让两个人更爱对方。“秀恩爱”会让感情升温的第二个原因就是，通过“秀恩爱”，情侣会得到朋友们的认可和称赞。他人的积极态度可以提升人们对这段感情的满意度。荷兰阿姆斯特丹大学的研究人员通过研究103名正在谈恋爱的大学生发现，如果人们得知自己的伴侣在社交媒体上公开了恋爱关系，或者发布了亲密合影，他们会感到非常高兴和幸福。美国心理学家蕾切尔·瓦赫特尔（RachelMoheban-Wachtel）解释说，两个人成为情侣是一件私人的事情，但是当外界承认这段关系的时候，会为这段感情带来全新的意义。“秀恩爱”意味着允许其他人见证他们的感情和对彼此的承诺，这可以帮助他们在遇到问题的时候，更加积极地解决问题，让感情更坚固。不过，即使“秀恩爱”好处多多，我们也要学会适度地“秀恩爱”，不健康的心理反而会影响感情。首先，“秀恩爱”的初心是为了向另一半表达喜爱和感谢，而不是为了和别人比较。英国的一个调查发现：情人节前后的日子里，情侣更容易分手。这主要是因为，大家纷纷晒礼物之后，如果有人发现自己收到的惊喜不如别人，就会怀疑自己的伴侣是否不够重视自己，因而选择分手。所以，攀比心理只会让爱情变味儿，不要忘记“秀恩爱”应该是真情的自然流露。“秀恩爱”也不是为了炫耀和虚荣。每天都在朋友圈狂晒亲密合影肯定会惹人讨厌，会让人觉得是在作秀。所以“秀恩爱”不要过于频繁，要把握好分寸。“秀恩爱”还有一个非常重要的原则，就是要充分考虑另一半的感受。如果另一半崇尚低调，或者不喜欢某种“秀恩爱”的方式，我们一定要尊重另一半的想法。毕竟，与朋友圈里的点赞数相比，两个人的感情才是最值得经营和维护的。以上就是“秀恩爱”并不会“死得快”的几个原因，你是怎么看待朋友圈里“秀恩爱”的？欢迎在评论里和我分享，我们下期再见。Source：1.秀恩爱，到底会不会“分得快”？｜实证研究http://www.xinli001.com/info/100405487?source=pc-home 2.The Roleof Social Network Sites in Romantic Relationships: Effects on Jealousy andRelationship Happinesshttps://onlinelibrary.wiley.com/doi/full/10.1111/j.1083-6101.2011.01552.x3.Howtaking photos increases enjoyment of experiences.https://www.apa.org/pubs/journals/releases/psp-pspa0000055.pdf4.SocialNetworking Sites and Romantic Relationships: Effects on Development,Maintenance, and Dissolution of Relationshipshttp://www.inquiriesjournal.com/articles/1576/social-networking-sites-and-romantic-relationships-effects-on-development-maintenance-and-dissolution-of-relationships5.HowSocial Media Helps Romantic Relationships Thrivehttps://mashable.com/2012/07/09/new-social-media-love-rules/#XFScJo7Hlgqk撰稿丨栾舒主持人 | 褚笑，前中央人民广播电台主持人，《新知日历》节目总监制主编 | 韩悦思节目运营 | 纪家奇专辑图视觉创意 | 贺归昀主视觉 | 李芳舟欢迎订阅，拓展你的知识边界

Tommy discusses the Availability Heuristic.

Sometimes it seems as if danger lurks around every corner. News reports of events like plane crashes and shark attacks make grave risk to life and limb feel real and imminent. And while there’s no doubt that risk is a part of life, are these the types of events we should really be concerned about? On this episode of Choiceology with Dan Heath, we examine a bias that affects the way you perceive both risk and reward. We trace how this bias may have helped your ancestors avoid lions lurking in the tall grass—but may also negatively affect your decisions around things like vacations and lotteries. The episode begins with Ranie Pearce and her harrowing tale of adventure in the middle of the Pacific Ocean. Ranie Pearce is and accomplished open water swimmer and a member of the South End Rowing Club You’ll hear an experiment involving sharks—and something even more dangerous—at the Vancouver Aquarium in British Columbia. And Dan Gardner explains the psychological roots of our common misperceptions about risk and reward. He is the author of Risk: The Science and Politics of Fear You can find out how to reduce the influence of this bias in your financial decisions in an article called Easy Access: How the Availability Heuristic Hurts Our Judgments. Choiceology is an original podcast from Charles Schwab. For more on the series go to schwab.com/podcast If you enjoy the show, please leave a ⭐⭐⭐⭐⭐ rating or review on Apple Podcasts. (0418-8JKZ)

What is easiest to remember must also be likely, right?

Availability Heuristic