Podcasts about branch metrics

Inés Ures, CMO at Deliveroo, shares her views on growth when it comes to product and retention and how marketing strategies have changed in a post-COVID world. More on Inés' story, including her unconventional path to becoming a CMO, how Deliveroo pivoted their marketing plans to support restaurants and frontline workers, and the increasingly prevalent shift from paid to organic growth strategies, are featured on this episode of How I Grew This. Listen now on Apple Podcasts Spotify, Google Podcast, Stitcher and more.

Brought to you by OneSchema—Import CSV data 10x faster | Mixpanel—Event analytics that everyone can trust, use, and afford | Brave Search API—An independent, global search index you can use to power your search or AI app—Austin Hay is currently Head of Marketing Technology at Ramp and was previously the VP of Business Operations at Runway, the VP of Growth at mParticle, and the fourth employee at the unicorn Branch Metrics. In 2022 he sold his online course, the Marketing Technology Academy, to Reforge, where he now teaches Martech and has a program launching in the fall. He's consulted on Martech and growth for companies including Notion, Airbnb, Robinhood, Postmates, Walmart, JPMorgan Chase, and many others. In today's podcast, we discuss:• What exactly marketing technology is• What a Martech person can do for your business• When to hire a Martech person and what to look for• Austin's favorite tools• Advice for doing attribution• Frameworks on tooling, systems, and building vs. buying• How to apply the concept of “thinking gray” to make better decisions in work and life—Find the full transcript at: https://www.lennyspodcast.com/the-ultimate-guide-to-martech-austin-hay-reforge-ramp-runway/#transcript—Where to find Austin Hay:• LinkedIn: https://www.linkedin.com/in/austinahay/• Threads: @austinahay—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Austin's background(03:58) What marketing technology is(06:17) The difference between typical growth roles and Martech(10:23) Signs you need a Martech person on your team(14:03) Hiring and placing a Martech person in B2B, B2C, and B2B2C businesses(21:15) A day in the life of a Martech professional (25:05) Marketing technology vs. marketing operations (31:14) Tooling recommendations(41:49) The never-ending struggle of how to do attribution well(50:47) Emerging tools and platforms to keep an eye on(55:26) MMM modeling(57:47) What to look for when hiring a Martech professional, and Austin's favorite interview questions(1:02:45) His red flags for companies and “false flags” for potential hires(1:04:51) His favorite frameworks(1:13:37) Lightning round—Referenced:• Siqi Chen on LinkedIn: https://www.linkedin.com/in/siqic/• Austin's marketing technology course on Reforge: https://www.reforge.com/courses/marketing-technology• Notion: https://www.notion.so/• Sri Batchu on Lenny's Podcast: https://www.lennyspodcast.com/lessons-from-scaling-ramp-sri-batchu-ramp-instacart-opendoor/• Cody Morgan on LinkedIn: https://www.linkedin.com/in/cody-morgan/• Braze: https://www.braze.com• Marketo: https://business.adobe.com/products/marketo/adobe-marketo.html• Mparticle: https://www.mparticle.com/• Segment: https://segment.com/• Snowflake: https://www.snowflake.com/• Reverse ETL: a primer: https://medium.com/memory-leak/reverse-etl-a-primer-4e6694dcc7fb• RudderStack: https://www.rudderstack.com/• Hightouch: https://hightouch.com/• Mike Molinet on LinkedIn: https://www.linkedin.com/in/mikemolinet/• Thena: https://www.thena.ai/• Salesforce: https://www.salesforce.com/• Gong: https://www.gong.io/• How today's top consumer brands measure marketing's impact: https://www.lennysnewsletter.com/p/how-todays-top-consumer-brands-measure• About MMM: https://www.marketingevolution.com/marketing-essentials/media-mix-modeling• Recast: https://getrecast.com/• The Contrarian's Guide to Leadership: https://www.amazon.com/Contrarians-Guide-Leadership-Steven-Sample/dp/0787967076• The Art and Adventure of Leadership: https://www.amazon.com/Art-Adventure-Leadership-Understanding-Resilience/dp/1119090318/• Suits on Netflix: https://www.netflix.com/title/70195800• Our Flag Means Death on Prime: https://www.amazon.com/Our-Flag-Means-Death-Season/dp/B0B8N4R4X1• What We Do in the Shadows on Hulu: https://www.hulu.com/series/what-we-do-in-the-shadows-0b10c46a-12f0-4357-8a00-547057b49bac• Silo on AppleTV+: https://tv.apple.com/us/show/silo• Cal.com: https://cal.com/• Brian Balfour on the Startup Dad podcast: https://www.startupdadpod.com/coping-with-the-loss-of-a-child-and-protecting-your-time-brian-balfour-father-of-2-ceo-and-found/• Amplitude: https://amplitude.com/• AppsFlyer: https://www.appsflyer.com/• Customer.io: https://customer.io/• Branch: https://www.branch.io/• HubSpot: https://www.hubspot.com/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Travis Trembath, Vice President, Fan Engagement at PGA TOUR, joins us in this episode of How I Grew This podcast. The PGA TOUR is the premier sanctioning and organizing body for men's professional golf, representing the best players in the world. Currently, Travis serves as the voice of the fan for the PGA TOUR and is passionate about building great teams and positively impacting people. Today, Travis shares some insight on the PGA TOUR's strategy for acquiring and engaging fans, delivering the right content on the right platform for different types of fans, and advice on how to become an engagement, insights, and marketing leader.

Learn more about Jeffrey Pfeffer and where you can buy or listen to his books: https://JeffreyPfeffer.com/ SHOW NOTES: Laura Chau shares how her story of origin, along with some of the 7 Rules of Power, like getting out of her own way and building a powerful brand, enable her to lean into the power she has cultivated in her career as a General Partner at Canaan. In this episode, we discuss the following: The role conscious brand building plays in achieving and maintaining power How to best work within current constructs of the world to create effective change The importance of a defined brand and voice as tools to achieve goals Why ambition as a personality dimension predicts success How culture and upbringing can contain scripts that are not useful The avenues she used to build power: a podcast, panel events, conferences, a Clubhouse show, Substack, Medium Getting maximum mileage out of everything she does because time is limited The value in making sure people remember you Why your personal style is a reflection of more than fashion Staying top-of-mind to ensure you don't miss opportunities How Laura gains new clients GUEST BIO w/ social links: Laura Chau is a General Partner at Canaan, an early-stage venture capital firm, where she leads the consumer technology investment practice and serves on numerous boards. Laura was one of the first employees at Kabam, one of Canaan's portfolio companies that was acquired by Netmarble in 2017. She has also worked at Branch Metrics and Greenhouse in sales and marketing functions, in addition to working closely with Marie Kondo, Netflix star and author ofThe Life-Changing Magic of Tidying Up, to help launch her venture-backed e-commerce business. Laura holds a B.S. in Management Science and Engineering from Stanford University, an MBA from Stanford Graduate School of Business, and is a Forbes 30 Under 30 alum. Laura's LinkedIn: https://www.linkedin.com/in/laura-chau/ Laura's Substack: https://laurachau.substack.com/ Laura's Twitter: https://twitter.com/laurachau   Produced by The MunnAvenuePress.com  

Ramsey Pryor is the founding partner at Port of Entry Partners, a global expansion consultancy. He's a founding member of the International Mastermind operator network and he hosts the International Expansion podcast. Prior to starting Port of Entry, Ramsey led International Expansion and Sales at Branch Metrics for 5 years, building the company's international presence and revenue in London, Berlin, Brazil, Bangalore, Singapore, Seoul, Tokyo, Beijing, and Sydney. The branch is currently the third Fastest-Growing Company in North America on Deloitte's 2020 Technology Fast 500 list. Prior to Branch, Ramsey has held various leadership roles in Product Management, Marketing, and Business Development at companies including IBM, Outblaze, and Register.com. He started his career as a consultant at Accenture and holds an MBA from IESE Business School in Barcelona and a BA in Economics from Northwestern University. KEY TAKEAWAYS Markets are a very important part when it comes to global business. As we all know, one single market isn't enough for the potential that many companies have; instead, they become international from day 1 and there's no need in forgetting about submarkets either! Submarket planning needs different considerations than just focusing on your main markets or even more specifically what you're doing with them - because each country/region will want something slightly different depending upon where people live, e.g. ease of access vs quality. While researching a market, there are three best sources of information: peer companies, investors, and contractors/ambassadors in that market. BEST MOMENTS “The common mistakes that I see people making these days and having lived in had this be my job is really about planning and staying ahead of it instead of kind of going opportunistically or being in a little bit behind where you need to be. I see with the companies that I work with today a lot of times you can expand internationally without really intending to if you have a mobile app or business in that category. You can literally just click a button when you publish your app and be present in hundreds of countries.” “Most of the companies that I talk to are based in the US or found in the US and I think that even with such a large domestic market, the expectation is that if you're going to have aspirations to be a unicorn, you are not going to do that in one single market or just in the Americas. You need to be in Asia, you need to be in Europe and Latin America, and other regions in order to really maximize your global potential.” “In terms of international expansion, I see that companies going internationally sooner. I see a lot more companies being remote-first because we all had to be but I see a lot of companies being open to staying that way and organizing themselves much more in the decentralized manner and also talent is a lot harder to come by and I see companies opening their minds to hiring talent wherever they can find it. They are not so focused on finding people may be around where their offices located or living in the country.” “The very best source of information out there, my experience, is finding your peer, at a company that similar to yours has already gone into that market.” ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin:  https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Ramsey Pryor is the founding partner at Port of Entry Partners, a global expansion consultancy. He's a founding member of the International Mastermind operator network and he hosts the International Expansion podcast. CONTACT METHOD www.portofentrypartners.com https://anchor.fm/ramsey-pryor VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

Travis Trembath, Vice President, Fan Engagement at PGA TOUR, joins us in this episode of How I Grew This podcast. The PGA TOUR is the premier sanctioning and organizing body for men's professional golf, representing the best players in the world. Currently, Travis serves as the voice of the fan for the PGA TOUR and is passionate about building great teams and positively impacting people. Today, Travis shares some insight on the PGA TOUR's strategy for acquiring and engaging fans, delivering the right content on the right platform for different types of fans, and advice on how to become an engagement, insights, and marketing leader.

Andy Rebhun is someone you just get excited to talk to. He's an extrovert with opinions and vision. He is an accomplished Marketing Executive, who has delivered first-to-market products and profitable growth for billion-dollar brands across Fortune 50 companies like the McDonalds Corporation and Ford Motor Company. He is currently Vice President of Digital at El Pollo Loco, where he is responsible for CRM, E-Commerce, off premise delivery, loyalty program, and social media. Andy holds a Bachelor of Arts degree from the University of Wisconsin Madison and an MBA from Kellogg School of Management. In this episode, Andy dives into (1) how he got tapped to manage marketing for an 800+ restaurant market before 30 yrs old, (2) how he took the McDonald's app from 0 to 5M users, (3) how he navigated COVID to triple digital sales at El Pollo Loco, (4) along the lessons he learned along the way.

Today's guest, Chetana Deorah, talks about the role of design to drive business outcomes for some of the top companies in the world. Growing up in the hustle and bustle of Mumbai, Chetana's curiosity and rebelliousness led her to dabble in the life sciences before finding her calling in UX design. She's taken her success and translated it into not only hockey stick growth for profit-motivated companies but also inspiring the next generation of designers from under-resourced communities in the Bay Area through the Inneract Project. In her own words, the role of a designer is to ask not the what or the how, but the why. In a time where mobile and technology platforms are pushing to A/B test, fail fast, and use analytics to adapt to our new world, Chetana reminds us that oftentimes the sole goal of creating growth may be limiting. She reminds us we must start with why. Hear more about Chetana's incredible story of how one becomes a design leader, the reason why she believes Netflix stays so adaptable (her answer will stay with you), as well as some of her own questions around what the future looks like in education, on this episode of How I Grew This. Listen now on Apple Podcasts Spotify, Google Podcast, Stitcher and more.

Everyone knows the power of branding your company. Let me share with you an emerging concept of employer branding. Discover how you can use this to attract talented people to your company. Today's guest is Mada Seghete, Co-founder & Managing Director at Branch Metrics. Inc Magazine ranked his company #365 on the 2021 Inc 5000 list. Branch Metrics is transforming how brands and users interact across digital platforms. Branch Metrics mobile marketing and deep linking solutions are trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution. Mada gives you insights on employer branding and how you can use it to grow your company. Use the strategies to improve your employer branding to leverage the power of the concept. Get the show notes for Employer Branding is the Intentional Strategy that Align People with Mada Seghete with Branch Metrics Click to Tweet: Listening to a fantastic episode on Growth Think Tank featuring #MadaSeghete with your host @GeneHammett https://bit.ly/gttMadaSeghete   #EmployerBranding #GeneHammettPodcast #GHepisode860 #Inc2021 #gotomobilegrowthplatform Give Growth Think Tank a review on iTunes!

What can be gleaned from the stories at the geographic and technological edge between the US and China? As a Bay Area native, how did a journey back to China lead to strategic growth for American companies like LinkedIn and Tesla who hadn't yet unlocked the Chinese market? Hear about the way Pinterest grew pre-IPO, how Linus is leading his team with compassion at Coinbase, and how his appearance on a Chinese dating show became a user acquisition strategy. Hear all this and more on this episode of How I Grew This. Listen now on Apple Podcasts Spotify, Google Podcast, Stitcher, and more.

What does it take to drive growth responsibly in today's world of constant notifications? What are the values of the people behind the news & entertainment experiences that we engage in everyday? This, the stories of the power of mentors, and what we can all do to strike a better balance between our connected and offline lives, are told in our second episode of “How I Grew This” With Claus Enevoldsen of Flipboard.

Today’s episode is with Jeff Morris, Jr., founder and managing partner of Chapter One Ventures, an early stage product fund that has invested in Lyft, mParticle, Branch Metrics, and CryptoKitties. Their first fund that was raised in 2019 featured tier one investors such as Lightspeed and Sequoia as LPs. Get on the email list at ventureunlocked.substack.com

Ramsey Pryor is the Founding Partner at Port of Entry Partners, a consultancy that helps tech companies conquer international markets. Based in the San Francisco Bay Area, he works with his clients to define their expansion strategy, understand the local market conditions, localize their product offerings, hire world-class talent, build brand awareness, win top accounts, and evolve as a truly global organization. With a background in Economics, Hispanic Studies, and Marketing, Ramsey has over 20 years of experience working at technology companies large and small. Before launching his own consultancy in 2021, he spent five years leading International Expansion & Sales at Branch Metrics, the third Fastest-Growing Company in North America on Deloitte's 2020 Technology Fast 500 list. During his tenure at Branch, he grew the company's international footprint from zero to over 100 employees and opened 12 global offices across LATAM, EMEA, and APAC. In addition to his consulting work, Ramsey is a frequent speaker on international expansion, and he is a founding member of International Mastermind, a peer network of global operators from companies including Spotify, Shopify, Squarespace, Asana, HubSpot and other leading tech companies. He also recently launched The International Expansion Podcast, where he talks with industry colleagues about their experiences, learnings, and best practices around taking tech companies global. Tune in for Ramsey's valuable insights on how today's startups are going from zero to international faster than ever, and how they can manage the inherent challenges rapid global growth.   Links: Port of Entry Partners website Port of Entry Partners on LinkedIn International Mastermind website International Mastermind on LinkedIn The Internal Expansion Podcast Ramsey on LinkedIn   This episode was sponsored by Vistatec.

Today's guest, Nicole West, isn't afraid of raising her hand and taking a risk, especially when it's a project no one has ever done before. She's built a reputation over her 14-year career at Chipotle in taking those tough jobs and turning them into big opportunities. For instance, in 2013, the then CMO asked Nicole if she would start up the new Ecommerce division of the marketing team. Pushing fear aside, she took the job. Today, she's been at the helm as Chipotle has gone through a digital transformation which has seen digital ordering hit meteoric heights, with digital orders now accounting for over 20% of company sales. More on Nicole's story of how she rose the ranks, her advice to those who are inspired by her story, as well as ways Chipotle is staying true to its mission of making the world a better place, on this episode of How I Grew This. Listen now on Apple Podcasts, Spotify, Google Podcasts, Stitcher and more.

On this episode of The Built in Seattle Podcast, I talked with  Peter Hamilton, former CEO at TUNE and startup advisor.For extras from this interview, subscribe to my weekly emailEpisode HighlightsHow responding to a Craigslist post changed his life. Why you can't predict the future. The transition from CMO to CEO.How they bootstrapped a chef program and served meals to 200+ employees every day.Why TUNE became two businesses inside one. How to build a culture around customer service.The transition from bootstrapping to VC-backed. How opera singing is similar to company building. The story behind TUNE's two acquisitions.Lessons on building a SaaS brand. Why startups work better as a Team than a Family. Guest Bio:Peter is a seasoned technology executive as well as an active advisor and investor in tech startups with passionate founders. As the former CEO of TUNE, he built the company’s path to market, raised $36.4M from Accel Partners and Icon Ventures, led the business to over $80M in ARR, and scaled teams to over 350 people across 9 offices worldwide. He went on to lead TUNE’s two major product lines through two separate acquisitions, one to Branch Metrics in 2018, and the second to Constellation Software in 2020.Where to follow Peter:https://www.linkedin.com/in/peterryanhamilton/https://twitter.com/peterhamiltonWhere to follow Adam:https://www.linkedin.com/in/adamschoenfeld/https://twitter.com/schoenyFeedback? Suggestions on who to interview? Email me anytime - adamseattlepodcast@gmail.com

Andy Rebhun is someone you just get excited to talk to. He’s an extrovert with opinions and vision. He is an accomplished Marketing Executive, who has delivered first-to-market products and profitable growth for billion-dollar brands across Fortune 50 companies like the McDonalds Corporation and Ford Motor Company. He is currently Vice President of Digital at El Pollo Loco, where he is responsible for CRM, E-Commerce, off premise delivery, loyalty program, and social media. Andy holds a Bachelor of Arts degree from the University of Wisconsin Madison and an MBA from Kellogg School of Management. In this episode, Andy dives into (1) how he got tapped to manage marketing for an 800+ restaurant market before 30 yrs old, (2) how he took the McDonald’s app from 0 to 5M users, (3) how he navigated COVID to triple digital sales at El Pollo Loco, (4) along the lessons he learned along the way.

So much of learning how to drive meaningful growth is finding unsaturated and ripe growth channels and relentless focus on the actual end-user. This is our next guest's philosophy, Dharmesh Gandhi, the Senior Vice President and Head of Product at RentoMojo. Dharmesh shares how early in his career at Amazon, he learned how you could easily spot what seems like a popular growth option and not always get the return you’re looking for, especially when scaling. He adjusted his approach to play the long game and focus on important but not urgent growth methods. As he says in the interview, once something becomes urgent, it’s too late. He built out a multi-year roadmap that would allow continued growth through different channels. That experience also helped him when RentoMojo had to make dramatic shifts when COVID happened. They decided to implement a subscription pause, which reduced churn by 35% and played a significant role in helping the business continue to thrive even during the lockdown. Hear more on Dharmesh’s story, including how culture was the most critical driver of growth at Amazon, how he became the odd one out in his family and didn’t work on the family business, his time management, and so much more on this episode of How I Grew This. Listen now on Apple Podcasts, Spotify, Google Podcasts, Stitcher, and more.

Today’s guest, Chetana Deorah, talks about the role of design to drive business outcomes for some of the top companies in the world. Growing up in the hustle and bustle of Mumbai, Chetana’s curiosity and rebelliousness led her to dabble in the life sciences before finding her calling in UX design. She’s taken her success and translated it into not only hockey stick growth for profit-motivated companies but also inspiring the next generation of designers from under-resourced communities in the Bay Area through the Inneract Project. In her own words, the role of a designer is to ask not the what or the how, but the why. In a time where mobile and technology platforms are pushing to A/B test, fail fast, and use analytics to adapt to our new world, Chetana reminds us that oftentimes the sole goal of creating growth may be limiting. She reminds us we must start with why. Hear more about Chetana’s incredible story of how one becomes a design leader, the reason why she believes Netflix stays so adaptable (her answer will stay with you), as well as some of her own questions around what the future looks like in education, on this episode of How I Grew This. Listen now on Apple Podcasts Spotify, Google Podcast, Stitcher and more.

Today’s guest, Nicole West, isn’t afraid of raising her hand and taking a risk, especially when it’s a project no one has ever done before. She’s built a reputation over her 14-year career at Chipotle in taking those tough jobs and turning them into big opportunities. For instance, in 2013, the then CMO asked Nicole if she would start up the new Ecommerce division of the marketing team. Pushing fear aside, she took the job. Today, she’s been at the helm as Chipotle has gone through a digital transformation which has seen digital ordering hit meteoric heights, with digital orders now accounting for over 20% of company sales. More on Nicole’s story of how she rose the ranks, her advice to those who are inspired by her story, as well as ways Chipotle is staying true to its mission of making the world a better place, on this episode of How I Grew This. Listen now on Apple Podcasts, Spotify, Google Podcasts, Stitcher and more.

Pejman Nozad has made over 100 early-stage investments and has seeded several multi-billion dollar companies such as Dropbox, Lending Club, & Gusto. He co-founded Pear Venture and invested alongside his incredible partner, Mar Hershenson, in companies such as DoorDash, Guardant Health, Branch Metrics, One Concern, and Affinity. But aside from his absolutely incredible early-stage investing success, he also has one of the most fascinating stories in becoming a venture capitalist. Literally from Rugs to Riches.

Inés Ures, CMO at Deliveroo, shares her views on growth when it comes to product and retention and how marketing strategies have changed in a post-COVID world. More on Inés’ story, including her unconventional path to becoming a CMO, how Deliveroo pivoted their marketing plans to support restaurants and frontline workers, and the increasingly prevalent shift from paid to organic growth strategies, are featured on this episode of How I Grew This. Listen now on Apple Podcasts Spotify, Google Podcast, Stitcher and more.

Just last week, Zach Coelius successfully announced his first Venture Capital fund, Coelius Capital with $45 million in new assets. Based in San Francisco, Zach has been an angel investor for years, backing hot startups such as Cruise Automation (which was acquired by General Motors for $1 billion, Branch Metrics, and HelloSign. Plus two dozen other companies. Earlier, Zach was Co-Founder of advertising technology startup Triggit. Now, he invests across sectors such as SaaS and Consumer Technology. In this 20-minute conversation, Zach shares how small companies can scale fast by putting a Rockstar in every seat.

Laura Chau is a Principal at Canaan Partners who focuses on investing in early stage consumer technology companies that are changing the way we live, work, and think. Laura has partnered with category-defining startups in various roles, including Coterie, Kabam, Cuyana, Branch Metrics, Greenhouse, Kustomer, and KonMari Media. Canaan is an early stage venture capital firm that invests in entrepreneurs with visionary ideas. With $5B under management, a diversified fund and over 190 exits to date, Canaan has invested in some of the world's leading technology and healthcare companies over the past 30 years. Canaan’s focus areas include fintech, enterprise/cloud, marketplaces, frontier tech, biopharma, digital health and medtech.   http://www.canaan.com www.CharlieNYC.com

Jeff Morris Jr. (@jmj) is a full time angel investor and the founder of Chapter One who has invested in in companies including Lyft, Lambda School, Superhuman, Roman, Cameo and Branch Metrics. For episode #9, Jeff and I had a wide-ranging conversation about the impact this global coronavirus pandemic is having on millions of lives, the types of new companies and products that might be built to address new challenges and what investing in a post-COVID19 future might look like. We also talked about career-related path dependence in time of rising uncertainty, the unbundling and distribution of talent out of Silicon Valley and the importance of family. Prior to becoming a full-time investor, Jeff was was previously the VP of Product, Revenue at Tinder. In the role, he led the revenue team to the #1 top grossing app in the App Store and directed one of the top grossing products in mobile history. Jeff is a super talented investor and operator and is always sharing really interesting insights on Twitter @jmj. Hope you enjoy this episode with Jeff Morris Jr. Check out the PodcastNotes for this episode: https://podcastnotes.org/paradox-podcast/jeff-morris-jr-kyle-tibbitts-covid-19/

Podcast Notes Key Takeaways A small compliment can change the course of someone’s life Build consumer SaaS products for people in Kansas City, not San FranciscoFor monetization to fall into place, you HAVE to pick the right product category If you’re a founder or entrepreneur, consider seeing a therapist. Mental health is of the utmost importance. Remembering names is a superpower Read the full notes @ podcastnotes.orgJeff Morris Jr. (@jmj) is a full time angel investor and the founder of Chapter One who has invested in in companies including Lyft, Lambda School, Superhuman, Roman, Cameo and Branch Metrics. For episode #9, Jeff and I had a wide-ranging conversation about the impact this global coronavirus pandemic is having on millions of lives, the types of new companies and products that might be built to address new challenges and what investing in a post-COVID19 future might look like. We also talked about career-related path dependence in time of rising uncertainty, the unbundling and distribution of talent out of Silicon Valley and the importance of family. Prior to becoming a full-time investor, Jeff was was previously the VP of Product, Revenue at Tinder. In the role, he led the revenue team to the #1 top grossing app in the App Store and directed one of the top grossing products in mobile history. Jeff is a super talented investor and operator and is always sharing really interesting insights on Twitter @jmj. Hope you enjoy this episode with Jeff Morris Jr. Check out the PodcastNotes for this episode: https://podcastnotes.org/paradox-podcast/jeff-morris-jr-kyle-tibbitts-covid-19/

In this episode, Derek is talking to Elizabeth Kinsey who is the Developer Marketing Manager at Slack. Elizabeth knows how to create communities. She first created the Mobile Growth community at Branch Metrics which became the premier community for app developers and marketers. But her streak didn't stop there when she joined Slack she helped create the Slack Developer Communities from scratch, which has been a huge success.

In this episode, Derek is talking to Elizabeth Kinsey who is the Developer Marketing Manager at Slack. Elizabeth knows how to create communities. She first created the Mobile Growth community at Branch Metrics which became the premier community for app developers and marketers. But her streak didn't stop there,  when she joined Slack she helped create the Slack Developer Communities from scratch, which has been a huge success.Too Long; Didn't ListenElizabeth will share with us how two things are most crucial to creating a successful community: tools, and resources. Tools that allow you to monitor your community leaders, help answer their queries and manage your community. And with resources, she refers to the “how-to” guides that have all the information that helps in fostering communities. Elizabeth will talk about the biggest mistake people make: assuming they will be able to measure ROI as soon as they start the community.. It's better, in her opinion, that community managers focus on impacting one area of the business first and then move to the next area of impact and so on. An interesting part of the episode will be around the choosing chapter leaders, who are integral to spread the community. We learn how at Slack she is recruiting new leaders and what characteristics appeal to her most when selecting new ones. Enjoy!

Who is the type of person driving growth in a company that’s defining an industry? What are the skills that are required to take a company’s growth to the next level and How do I find those people and more importantly how does one become such a leader? We made "How I Grew This" to answer these questions, on the show we will talk to the top leaders in the industry and discover why some companies succeed in driving growth while others fail. We’ll explore how some individuals advance in their careers to lead teams that change industries. And most importantly, we will cover what you can do to become such a leader. Ready to grow? Subscribe to the show today!

Mar Hershenson co-founded Pear VC in 2013, and under her watch the firm has made seed and pre-seed investments in category-defining companies like DropBox, Gusto, DoorDash and Branch Metrics. Along the way, she's spent a significant amount of time mentoring student-entrepreneurs. In this talk, she focuses on some of the most common questions and concerns she hears from student entrepreneurs, offering insights she's gained both as a serial startup founder and as a seed-stage VC investor.

Mar Hershenson co-founded Pear VC in 2013, and under her watch the firm has made seed and pre-seed investments in category-defining companies like DropBox, Gusto, DoorDash and Branch Metrics. Along the way, she’s spent a significant amount of time mentoring student-entrepreneurs. In this talk, she focuses on some of the most common questions and concerns she hears from student entrepreneurs, offering insights she’s gained both as a serial startup founder and as a seed-stage VC investor.

Mar Hershenson co-founded Pear VC in 2013, and under her watch the firm has made seed and pre-seed investments in category-defining companies like DropBox, Gusto, DoorDash and Branch Metrics. Along the way, she’s spent a significant amount of time mentoring student-entrepreneurs. In this talk, she focuses on some of the most common questions and concerns she hears from student entrepreneurs, offering insights she’s gained both as a serial startup founder and as a seed-stage VC investor.

In this episode, Derek is talking to Elizabeth Kinsey who is the Developer Marketing Manager at Slack.   Elizabeth knows how to create communities. She first created the Mobile Growth community at Branch Metrics which became the premier community for app developers and marketers. But her streak didn't stop there,  when she joined Slack she helped create the Slack Developer Communities from scratch, which has been a huge success. Here's a rundown of what we will talk about.   Elizabeth will share with us how two things are most crucial to creating a successful community: tools, and resources. Tools that allow you to monitor your community leaders, help answer their queries and manage your community. And with resources, she refers to the “how-to” guides that have all the information that helps in fostering communities.   Elizabeth will talk about the biggest mistake people make: assuming they will be able to measure ROI as soon as they start the community.. It's better, in her opinion, that community managers focus on impacting one area of the business first and then move to the next area of impact and so on.   An interesting part of the episode will be around the choosing chapter leaders, who are integral to spread the community. We learn how at Slack she is recruiting new leaders and what characteristics appeal to her most when selecting new ones. Enjoy!

In this episode, Derek is talking to Elizabeth Kinsey who is the Developer Marketing Manager at Slack.   Elizabeth knows how to create communities. She first created the Mobile Growth community at Branch Metrics which became the premier community for app developers and marketers. But her streak didn't stop there,  when she joined Slack she helped create the Slack Developer Communities from scratch, which has been a huge success. Here's a rundown of what we will talk about.   Elizabeth will share with us how two things are most crucial to creating a successful community: tools, and resources. Tools that allow you to monitor your community leaders, help answer their queries and manage your community. And with resources, she refers to the “how-to” guides that have all the information that helps in fostering communities.   Elizabeth will talk about the biggest mistake people make: assuming they will be able to measure ROI as soon as they start the community.. It's better, in her opinion, that community managers focus on impacting one area of the business first and then move to the next area of impact and so on.   An interesting part of the episode will be around the choosing chapter leaders, who are integral to spread the community. We learn how at Slack she is recruiting new leaders and what characteristics appeal to her most when selecting new ones. Enjoy!

We surely have seen a lot of folks who get caught up with fancy job titles and then there are others who do not care about what their title says - they just love what they do. There is merit to having a title but when do you recognize that your job title isn’t fulfilling enough? What criteria you pick to may be “step down a level from your current role” and still stay happy in your next role? Is it alright for an individual to move from a VP to may be a Director Role to even just a manager role? Does it affect their future prospects? On this episode I spoke to Zeesha who had a very interesting journey from a VP at Evernote to a Director at Branch Metrics and then to Senior Manager at LinkedIn.

Derek sat down with 3 of the best community builders in the world to talk about how they built their communities. The guests were Elizabeth Kinsey (Developer Marketing Manager at Slack), Leslie Lee (Senior Director, Customer Engagement at Atlassian) and Erica Kuhl (VP of Community at Salesforce). They talked about how they got started and got the initial buy-in to create the program, what strategy they used to gain traction and get people to their events and how they were able to measure their success for themselves and to prove value to the C-Suite. Here are some of the top tidbits from each of our guests.   Elizabeth Kinsey (Developer Marketing Manager at Slack) (starts at 15:21) Not only did Elizabeth build community with the people attending her events at Branch Metrics but also she did that with the panelists who spoke. She focused on the speakers being extremely knowledgeable in the space to provide a lot of value and being very diverse to show the attendees that the community was like them. That went a long way in both building the brand and setting the expectation that the events would always provide value and that they really cared about showing that anyone no matter their background could attend the events.   Leslie Lee (Senior Director, Customer Engagement at Atlassian) (start at 12:24) Atlassian is invested in getting feedback from their users and get NPS (net promoter scores) from their users, knowing this Leslie and her team measured NPS on customers who attended community events and didn't. They found strong correlation with that showed NPS was higher when customers attended community events.   Erica Kuhl (VP of Community at Salesforce) (starts at 10:30) Instead of assuming what the community what Erica asked the community “What do you want?”. The answer she got was that they wanted to get connected to each other and get connected and become apart of the brand. The ability to put Salesforce on Linkedin, featuring them at their Dreamforce conference was extremely meaningful and motivating for them.   (starts at 18:18) Erica knew that the future of community would be data-driven so she decided to attach the community metrics with the top 4 business metrics that Salesforce had which were: Pipeline, ACV (Average Contract Value), Adoption and Attrition. By doing that she was able to prove that the already beloved community was irreplaceable to the business.

Derek sat down with 3 of the best community builders in the world to talk about how they built their communities. The guests were Elizabeth Kinsey (Developer Marketing Manager at Slack), Leslie Lee (Senior Director, Customer Engagement at Atlassian) and Erica Kuhl (VP of Community at Salesforce). They talked about how they got started and got the initial buy-in to create the program, what strategy they used to gain traction and get people to their events and how they were able to measure their success for themselves and to prove value to the C-Suite. Here are some of the top tidbits from each of our guests.   Elizabeth Kinsey (Developer Marketing Manager at Slack) (starts at 15:21) Not only did Elizabeth build community with the people attending her events at Branch Metrics but also she did that with the panelists who spoke. She focused on the speakers being extremely knowledgeable in the space to provide a lot of value and being very diverse to show the attendees that the community was like them. That went a long way in both building the brand and setting the expectation that the events would always provide value and that they really cared about showing that anyone no matter their background could attend the events.   Leslie Lee (Senior Director, Customer Engagement at Atlassian) (start at 12:24) Atlassian is invested in getting feedback from their users and get NPS (net promoter scores) from their users, knowing this Leslie and her team measured NPS on customers who attended community events and didn't. They found strong correlation with that showed NPS was higher when customers attended community events.   Erica Kuhl (VP of Community at Salesforce) (starts at 10:30) Instead of assuming what the community what Erica asked the community “What do you want?”. The answer she got was that they wanted to get connected to each other and get connected and become apart of the brand. The ability to put Salesforce on Linkedin, featuring them at their Dreamforce conference was extremely meaningful and motivating for them.   (starts at 18:18) Erica knew that the future of community would be data-driven so she decided to attach the community metrics with the top 4 business metrics that Salesforce had which were: Pipeline, ACV (Average Contract Value), Adoption and Attrition. By doing that she was able to prove that the already beloved community was irreplaceable to the business.

Zach Coelius is Managing Partner @ Coelius Capital and in his own words, "a pretty eclectic investor who loves to see just about any deal". To date, Zach has made investments in the likes of mParticle, Cruise Automation, Branch Metrics, SkySafe, ProsperWorks and more. In addition, Zach is or has been an advisor to LiveRamp, Hellosign, Art19, Loom.ai, Survata and StartGrid just to name a few. Prior to his investing career, Zach was CEO @ Triggit, an online adtech company which he raised over $18m for and was ultimately acquired in 2015. If that was not enough, Zach is also a Senior Advisor to McKinsey & Co. In Today’s Episode You Will Learn: 1.) How Zach made his way from the world of operating and adtech to investing and advising startups today? When does Zach feel the ecosystem really started to take him seriously as an investor? What did Zach learn from being in the adtech space that he has applied to his investing today? 2.) The Future of Venture: Naval has previously said we will see "the unbundling of VC", does Zach agree with this view? Why does Zach feel we are seeing both the bundling and the unbundling of venture platforms? What unique challenges does this pose for both sides of the equation? How should entrepreneurs evaluate the different options, bundled vs unbundled? 3.) Portfolio Construction: Why does Zach believe that portfolio construction is fundamentally inefficient? What 2 core areas of venture does portfolio construction cause issues for? When does Zach view to be the ideal insertion point if optimising for absolute returns and not following portfolio construction? 4.) Reserve Allocation and Pricing: Why does Zach think that the current mechanism for reserve allocation is broken? Why is it a fundamentally bias process? What does the optimal investment decision-making process look like to Zach? How does Zach think about the asymmetric information that is gained from being early into a company? How can investors really use it to their advantage? Why do they not? 5.) Why does Zach compare being an entrepreneur to being a gladiator and a rocketship? Why does Alex believe the transition from space articulation to product articulation is the most important thing an entrepreneur can do? What is the true sign of this transition in customer interactions? Where do many entrepreneurs make mistakes here? Items Mentioned In Today’s Show: Zach’s Fave Book: The Snowball: Warren Buffett and the Business of Life Zach’s Most Recent Investment: MudWtr As always you can follow Harry, The Twenty Minute VC and Zach on Twitter here! Likewise, you can follow Harry on Instagram here for mojito madness and all things 20VC.

Derek sat down with 3 of the best community builders in the world to talk about how they built their communities. The guests were Elizabeth Kinsey (Developer Marketing Manager at Slack), Leslie Lee (Senior Director, Customer Engagement at Atlassian) and Erica Kuhl (VP of Community at Salesforce). They talked about how they got started and got the initial buy-in to create the program, what strategy they used to gain traction and get people to their events and how they were able to measure their success for themselves and to prove value to the C-Suite. Here are some of the top tidbits from each of our guests.   Elizabeth Kinsey (Developer Marketing Manager at Slack) (starts at 15:21) Not only did Elizabeth build community with the people attending her events at Branch Metrics but also she did that with the panelists who spoke. She focused on the speakers being extremely knowledgeable in the space to provide a lot of value and being very diverse to show the attendees that the community was like them. That went a long way in both building the brand and setting the expectation that the events would always provide value and that they really cared about showing that anyone no matter their background could attend the events.   Leslie Lee (Senior Director, Customer Engagement at Atlassian) (start at 12:24) Atlassian is invested in getting feedback from their users and get NPS (net promoter scores) from their users, knowing this Leslie and her team measured NPS on customers who attended community events and didn't. They found strong correlation with that showed NPS was higher when customers attended community events.   Erica Kuhl (VP of Community at Salesforce) (starts at 10:30) Instead of assuming what the community what Erica asked the community “What do you want?”. The answer she got was that they wanted to get connected to each other and get connected and become apart of the brand. The ability to put Salesforce on Linkedin, featuring them at their Dreamforce conference was extremely meaningful and motivating for them.   (starts at 18:18) Erica knew that the future of community would be data-driven so she decided to attach the community metrics with the top 4 business metrics that Salesforce had which were: Pipeline, ACV (Average Contract Value), Adoption and Attrition. By doing that she was able to prove that the already beloved community was irreplaceable to the business.

Derek sat down with 3 of the best community builders in the world to talk about how they built their communities. The guests were Elizabeth Kinsey (Developer Marketing Manager at Slack), Leslie Lee (Senior Director, Customer Engagement at Atlassian) and Erica Kuhl (VP of Community at Salesforce). They talked about how they got started and got the initial buy-in to create the program, what strategy they used to gain traction and get people to their events and how they were able to measure their success for themselves and to prove value to the C-Suite. Here are some of the top tidbits from each of our guests.   Elizabeth Kinsey (Developer Marketing Manager at Slack) (starts at 15:21) Not only did Elizabeth build community with the people attending her events at Branch Metrics but also she did that with the panelists who spoke. She focused on the speakers being extremely knowledgeable in the space to provide a lot of value and being very diverse to show the attendees that the community was like them. That went a long way in both building the brand and setting the expectation that the events would always provide value and that they really cared about showing that anyone no matter their background could attend the events.   Leslie Lee (Senior Director, Customer Engagement at Atlassian) (start at 12:24) Atlassian is invested in getting feedback from their users and get NPS (net promoter scores) from their users, knowing this Leslie and her team measured NPS on customers who attended community events and didn't. They found strong correlation with that showed NPS was higher when customers attended community events.   Erica Kuhl (VP of Community at Salesforce) (starts at 10:30) Instead of assuming what the community what Erica asked the community “What do you want?”. The answer she got was that they wanted to get connected to each other and get connected and become apart of the brand. The ability to put Salesforce on Linkedin, featuring them at their Dreamforce conference was extremely meaningful and motivating for them.   (starts at 18:18) Erica knew that the future of community would be data-driven so she decided to attach the community metrics with the top 4 business metrics that Salesforce had which were: Pipeline, ACV (Average Contract Value), Adoption and Attrition. By doing that she was able to prove that the already beloved community was irreplaceable to the business.

Today's guest is Alex Austin who is the CEO of Branch Metrics. You will discover why just looking at CPI may not lead to the actual value of a user, how to determine a user's viral worth and his story telling tips that helped him raise over $100M. Alex Austin is the CEO of Branch Metrics.

Today on the show we welcome Elizabeth Kinsey, the Marketing Director at Branch Metrics. Branch Metrics is the mobile marketing and linking platform that powers companies like AirBnb, Target and many others.

Today on the show we welcome Elizabeth Kinsey, the Marketing Director at Branch Metrics. Branch Metrics is the mobile marketing and linking platform that powers companies like AirBnb, Target and many others.

Bate papo com John Calistro, representante da Branch Metrics, sobre Deep Link. O que é? Onde vive? O que come? Links: Branch.io http://branch.io/ The 2017 Mobile Growth Handbook https://blog.branch.io/the-2017-mobile-growth-handbook/ Pesquisa Da Comscore Revela A Importância Do Mobile No Cotidiano Dos Consumidores Digitais https://digitalks.com.br/indicadores-do-mercado/pesquisa-da-comscore-revela-importancia-do-mobile-no-cotidiano-dos-consumidores-digitais/ Sinapp https://sipapp.io/ iOS 9.2 Deep Linking Guide: Transitioning to Universal Links https://blog.branch.io/ios-9-2-deep-linking-guide-transitioning-to-universal-links/ How To Track and Attribute Universal Links https://blog.branch.io/how-to-track-and-attribute-universal-links/ AASA file validator http://branch.io/resources/aasa-validator/ iOS 9.2 Update: The Fall of URI Schemes and the Rise of Universal Links https://blog.branch.io/uri-schemes-and-universal-links-for-ios/ Making URI Schemes Great Again: $uri_redirect_mode https://blog.branch.io/making-uri-schemes-great-again-uri_redirect_mode/ iOS Branch Deep Linking SDK on GitHub https://github.com/BranchMetrics/ios-branch-deep-linking The Branch SDK Beta Project https://github.com/BranchMetrics/ios-branch-deep-linking/wiki/The-Branch-SDK-Beta-Project

Branch is an amazing tool that helps open apps to the larger digital ecosystem. In this episode we are joined by COO and Co-Founder of Branch Metrics, Mike Molinet, talking about the evolution of mobile, how to best implement, and some examples of how to get the most value out of the tool.

Alex Austin CEO/Software engineer at Branch Metrics. Alex takes us through his journey. It starts from building lots of apps and desperately seeking downloads, such as a photo printing app, and ends in building an internal product to cope with deep linking challenges which ultimately has led to the extremely successful Branch.

Adam Michalski is focused on Partner Growth at Branch Metrics, a deep linking platform for mobile apps. Adam is an incredible entrepreneur based out of New York. After studying finance, Adam began a career in banking and started working with larger corporate clients. Through this experience, he began to understand business operations and financing. He then started to immerse himself in the local startup scene and taught himself more about tech startups. He launched a side project called DormChat. After growing it to 15 campuses and raising a seed round, Adam went in full time. One year later, he realized there was too much competition and made the difficult decision to shut it down. But mobile and startups were still a passion for Adam and he found his way onto the GoButler team as they had just closed a massive Series A round and were setting up operations in the US, where he became the Director of Business Development and Operations. Following his time with GoButler, Adam came across the opportunity to join the team at Branch Metrics in setting up an East Coast office in NY and help them continue to work with some of the biggest mobile companies out there. Adam joins us to explore the rapidly changing world of mobile, why messaging & bots were hot even years ago, and how the web & mobile are still evolving so quickly. Adam joins us to share his story, how he got into startups, what it was like launching and growing DormChat to seed stage, what he learned from joining and growing operations at GoButler through their Series A stage, what he’s now doing at Branch Metrics through Partner Growth and the launch of an East Coast office, why he’s so passionate about mobile, and much more!

Alex Austin founder & CEO of branch metrics who is joined by founders fund partner and former spacex engineer scott nolan.    alex received an MS in Electrical Engineering & an MBA from stanford. In between degrees, he spent five years building a solar panel manufacturing facility from scratch in Santa Clara. While at stanford business school Alex also built an SDK for Android and iOS that is now live on over seven million phones world wide. Alex is now the CEO of Branch Metrics, taking the lessons he learned as a mobile app developer to building a mobile linking platform that helps apps grow and give their users better experiences.   Scott Nolan is a Partner at Founders Fund, where he focuses on investments in technology-driven companies across sectors including energy, biotechnology, aerospace, healthcare and advanced manufacturing.  Prior to Founders Fund, Scott was an early employee at SPACEX.  There, he helped develop the propulsion systems used on the Falcon 1, Falcon 9 and Dragon vehicles and was responsible for the Dragon capsule’s thermal and environmental control subsystems. Lets listen into Alex and Scott’s conversation from our Silicon Valley chapter

*Laura Chau* ( https://www.canaan.com/team/laura-chau ) *is a Principal at* *Canaan* ( https://www.canaan.com/ ) *. Canaan is an early-stage venture capital firm that invests in visionaries with transformative ideas. Some of her current investments include Coterie, Curtsy, and Jumpcut. At Canaan, she focuses on consumer technology. She previously worked in Deloitte's Strategy and Operations practice. She has also worked in sales and marketing functions within Kabam (acq. by Netmarble), Branch Metrics and Greenhouse, as well as working closely with Marie Kondo to launch the author's product business.* *Thank you Caitlin Strandberg for the introduction!* *In this episode, we focus on Laura's chapter in* *Finding Genius* ( https://www.amazon.com/gp/product/1099638240?camp=1789&creativeASIN=1099638240&ie=UTF8&linkCode=xm2&tag=theconsumervc-20 ) *by Kunal Mehta.* *Here* ( https://www.canaan.com/latest/tag/finding-genius-excerpt-series-1df2dbbd-a327-426d-844c-077e56c2a0ac ) *is a link to excerpts of her contribution to the book.* *Worked at Kabam* *In this episode you will learn -* * *What attracted Laura to work in startups and technology? What were some of the learnings while she worked at Kabam that influenced her as an investor and what attracted her to venture capital, specifically early stage investing? In the early stages, when there isn't much data, what are some of the qualities that she looks for in founders?* * ** * *What's her due diligence process? What makes consumer investing challenging compared to enterprise? What is some advice for founders that might live in secondary or tertiary markets? A recap of the five pillars of social media in her “Finding Genius” chapter. At what stage does social media hit saturation? How she thinks about privacy? The future and opportunity in social media? Consumer trends that she is most excited about?* * ** * *What is one thing that she would change about venture capital? What is one book that inspired her personally and one book that inspired her professionally? What is her most recent investment and what makes her excited about it? What is one piece of advice that you have for founders of consumer companies?* * **