Podcasts about national advertisers ana

On this week's episode Edward Hyatt, Director of Newsroom SEO at The Wall Street Journal takes us through staying abreast and ahead of changes to the SEO landscape. From personal experience he outlines the differences in SEO strategies between subscription and non-subscription publishers, the changes in the SEO landscape over the past decade, and the potential impact of AI on SEO for publishers. In the news roundup the team discusses the news that Forbes has been using a made for advertising (MFA)  subdomain to game the digital advertising ecosystem. Since 2017, Forbes was using tactics that have long been condemned by anyone who cares about quality media - and we discuss the likelihood that they are the only ones. According to a US Association of National Advertisers (ANA) survey conducted last year, MFA sites received 21% of all ad impressions and 15% of digital adspend, despite being widely considered as a low-quality medium for advertising. So, what (if anything) can be done? Sign up to our daily newsletter and community forum at voices.media.

A CMO Confidential Interview with Bob Liodice, the long-time head of the Association of National Advertisers. Bob highlights the rapid evolution of marketing and the fact that technology is often outpacing the ability of organizations to apply, fully understand, and integrate an ever-expanding toolbox of capabilities. Key topics include how growth can be sacrificed in the name of efficiency, artificial intelligence (of course), the gap in experience and talent between large and small companies, and the thinking that many have "Almost forgotten the need to build the brand." Listen in to hear why marketers need to "move towards the hard stuff," have endless curiosity, and strong left and right brains.- **Introduction:** - CMO Confidential Interview featuring Bob Liodice, long-time head of the Association of National Advertisers (ANA). - Bob's insights into the rapid evolution of marketing and the challenges posed by advancing technology.- **Technology Outpacing Application:** - Highlighting Bob's observation that technology often outpaces organizations' ability to fully understand and integrate its capabilities. - The ever-expanding toolbox and the struggle for seamless integration.- **Efficiency vs. Growth:** - Discussion on the sacrifice of growth in favor of efficiency. - Exploring the delicate balance between streamlining processes and fostering growth.- **Artificial Intelligence Insights:** - Bob's perspectives on the role of artificial intelligence in modern marketing. - How AI is reshaping strategies and decision-making processes.- **Experience and Talent Gap:** - Addressing the experience and talent gap between large and small companies. - Insights into the challenges faced by smaller entities in keeping up with industry advancements.- **Brand Building Priority:** - The observation that many marketers have "almost forgotten the need to build the brand." - The importance of brand building in the era of evolving marketing strategies.- **Moving Towards Challenges:** - Encouragement for marketers to "move towards the hard stuff." - Emphasis on cultivating endless curiosity and balancing strong left and right brains for success.- **SEO-Friendly Keywords:** - Incorporating SEO-friendly keywords such as "Marketing Evolution," "Artificial Intelligence in Marketing," and "Brand Building Challenges."- **Takeaway Message:** - Urging viewers to listen in for insights from Bob Liodice on navigating the complexities of modern marketing. - Inviting comments and thoughts on the challenges and opportunities discussed.- **Conclusion:** - Summarizing key takeaways from the interview. - Encouraging engagement by prompting viewers to share their perspectives on the evolving landscape of marketing and technology.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Christian sits down with Mark Beal, a Gen Z expert and full-time professor of practice in public relations in the Rutgers University School of Communication & Information. For more than 25 years, Mark Beal served as a public relations practitioner and marketer for one of the nation's leading consumer PR agencies for leading companies like the Olympic Games, Super Bowl, World Series, US Open Tennis, and The Rolling Stones. It was Mark's Rutgers students who inspired him to author his first book in 2017, 101 Lessons They Never Taught You In College. Mark's ongoing primary research of Gen Z has led to keynote speeches to the American Marketing Association, Association of National Advertisers (ANA), and the Public Relations Society of America (PRSA). He has written several books about Gen Z which have led to invitations from conferences, corporations, brands, agencies, universities, industry associations, and pro sports leagues and teams for Mark to deliver keynote speeches featuring his Gen Z research and insights. Mark's new book, ZEO: Introducing Gen Z, The New Generation Of Leaders, is available on Amazon. www.markbealspeaks.com https://theantiarchitect.com/

About this Episode: What does it take to change the brand in healthcare?Douwe Bergsma shares his insights, including information regarding sales marketing, innovation, digital transformation and commercial challenges.Interested in learning more? Check out their website: https://www.piedmont.orgAbout Douwe Bergsma: He joined Piedmont as Chief Marketing Officer in 2020 and leads all the Brand Growth efforts, including communication, physician outreach, marketing and community education. Piedmont is a $6.5 Billion not-for-profit system that is empowering Georgians by leading the change in health care through 37.000 employees and 3000 Piedmont Clinic members who serve 3.4 million patients across 1400+ locations, including 22 hospitals, 80 Urgent- & Quick Care centers and a range state-of-the-art virtual and digital capabilities. Before joining Piedmont, he led the P&L, marketing, innovation, shopper marketing, digital transformation, e-commerce, diversity and/or the capability development for many iconic consumer brands. He enjoyed many roles in marketing and sales in Europe and North America at Procter & Gamble for over 19 years and he was the Chief Marketing Officer at Georgia-Pacific for almost 9 years. His industry and business impact have been widely recognized through the Lifetime Achievement Award (AMA Atlanta), induction into the Shopper Marketing Hall of Fame (P2P Institute), Creativity 50 (AdAge), Game Changer (The Drum), Top 10 Most Inspirational Business Leaders (CIO Views), Cojones Award (SXSW/nFusion), CMO of The Year (CGT; finalist), CMO Story Telling (Salesforce/CMO Club), CMO Diversity & Inclusion (Salesforce/CMO Club), CMO Innovation (Salesforce/CMO Club), Cannes Lions-, Effie-, Halo-, Webbie- and D&AD awards and invitations to present at 25+ events, including Cannes Lions, Effies, CES, ARF, ANA Masters of Marketing, Brand Week and the White House.Driven by his passion to help people climb and organizations grow, he is very involved in industry efforts, such as the Dean for the Brand Marketers Academy at Cannes Lions, Board of Directors at the Association of National Advertisers (ANA), guest lecturer at NYU and GSU, member of several CMO organizations and Rotary Atlanta, public speaker, award judge and strong advocate of the international #SeeHer initiative, which aims to portray women accurately in the media.He graduated from the School of Economics and Business at the University of Groningen, Netherlands. Links:LinkedIn (Douwe Bergsma): https://www.linkedin.com/in/douwebergsmaPiedmont Healthcare: https://www.piedmont.orgYouTube Channel: https://www.youtube.com/user/piedmonthealthcare

Kamz is joined by Shelley Zalis, also known as “chief troublemaker”! Shelley Zalis is the CEO of The Female Quotient, an equality services company that creates platforms for women and solutions for organizations committed to closing the gender gap in the workplace. Through its signature Equality Lounge® at key industry conferences around the globe, Zalis and the FQ are connectors for the largest global community of mission-driven business leaders.Shelley authors a Forbes column that provides virtual mentorship for women in middle management. She is co-founder of #SeeHer, a movement led by the Association of National Advertisers (ANA) to increase the accurate portrayal of women and girls in advertising and media.She is a pioneer for online research, becoming the first female chief executive ranked in the research industry's top 25. Today, she works with Fortune 500 companies, impact organizations, and conscious leaders to advance equality in the workplace.Shelley and Kamz discuss:

Kamz is joined by Shelley Zalis, also known as “chief troublemaker”! Shelley Zalis is the CEO of The Female Quotient, an equality services company that creates platforms for women and solutions for organizations committed to closing the gender gap in the workplace. Through its signature Equality Lounge® at key industry conferences around the globe, Zalis and the FQ are connectors for the largest global community of mission-driven business leaders.Shelley authors a Forbes column that provides virtual mentorship for women in middle management. She is co-founder of #SeeHer, a movement led by the Association of National Advertisers (ANA) to increase the accurate portrayal of women and girls in advertising and media.She is a pioneer for online research, becoming the first female chief executive ranked in the research industry's top 25. Today, she works with Fortune 500 companies, impact organizations, and conscious leaders to advance equality in the workplace.Shelley and Kamz discuss:

Ivonne Kinser joins Paul Archer in this episode of Building Brand Advocacy to talk about how she successfully built Avocados From Mexico from scratch into one of the top brands with ninety per cent of the market share firmly in their grasp. They also dive into the essence of brand advocacy, how to deploy passion in communication, managing “nano influencers,” and so much more.Ivonne is the Vice President of Marketing and Innovation and Head of Marketing for Avocados From Mexico. She is a keynote speaker on disruptive creativity and innovation and a board member of the American Marketing Association (AMA) and the Association of National Advertisers (ANA). She prides herself on reimagining and reinventing the way things are done. According to her, “there's always a better way”.LinkedIn: https://www.linkedin.com/in/ivonnekinserWebsite: https://avocadosfrommexico.comTwitter: https://twitter.com/IvonneKinserBuilding Brand Advocacy is handcrafted by our friends over at: www.fame.so Hosted on Acast. See acast.com/privacy for more information.

The Interactive Advertising Bureau provides a set of standard terms and conditions governing digital advertising deals. And starting next year, those standards will be in the process of being updated for the first time since 2010. “It's time for a refresh,” said IAB CEO David Cohen in the latest episode of the Digiday Podcast. “We started this year with a survey to the industry [asking] what are the things that need to be changed, what are the things that need to be fixed, what should we focus on? We are starting an endeavor in 2023 to redo the terms and conditions.” Updating the IAB's terms and conditions is “a pretty gnarly process,” Cohen said. The process involves other industry trade organizations, including the Association of National Advertisers (ANA) and the American Association of Advertising Agencies (4A's) and establishes a set of generally accepted provisions that ad buyers and sellers can adopt in their contracts, such as payment terms and cancelation options. To be clear, the IAB's terms and conditions are more recommendations than requirements. Companies can choose to not adopt them. For example, some TV network owners have opted not to support the IAB's cancelation terms for their streaming inventory. That cancelation option is among the terms on the table for an update, though any changes are unlikely to be introduced ahead of next year's upfront negotiations. Cohen said he expects the forthcoming update to be a two-year effort. “We're kicking off the project in earnest in Q1, and I think just realistically it's going to be more than a year to get this done. So it will be a 2023-24 initiative,” he said.

Bob Liodice, CEO of the Association of National Advertisers (ANA), and Nick Primola, EVP of the ANA, join host Matthew Schwartz to discuss some of the major priorities for CMOs and marketers for 2023. Against the backdrop of a shaky economy, brand managers face a slew of challenges, ranging from recruiting new talent to fostering more diversity, equity, and inclusion (DEI). The pressure is also on CMOs to bridge the gap between marketing and other departments throughout the organization.

Tony Wells is the Senior Vice President, Marketing for Verizon. With more than 30 years of experience working with innovative, high-growth brands, he has deep expertise leading marketing, business development and strategic partnerships. Tony joined Verizon from USAA where he served as Chief Brand Officer. His corporate marketing career has been diverse and rich with senior roles at ADT, 24 Hour Fitness, Visa, General Motors and Nissan. Tony is a member of the Board of Directors for Yelp, the Association of National Advertisers (ANA's) and the New York Ad Club. He proudly served as an infantry officer in the United States Marine Corps. Tony grew up cherishing the friendships he made, had a drive for success, and loved working in a team environment. He speaks about how the marketing industry can change rapidly and embraces the challenges that come with that. Throughout his career, he felt that if he worked hard, there was no limit to what he could do and applied himself accordingly. He acknowledges that there's a long way to go with D&I in corporate America and shares that within these companies he worked for he was very aware that people who looked like him were not in C-Suite positions. Tony has leaned into this issue and is impacting change in the industry, but it still has a long way to go. As a mentor, father and grandfather, Tony has much advice to give and, as he says, even he still has a lot to learn in the industry. Some powerful takeaways from today's episode: The science of it all, and the data are much more important in the marketing world today The profession and industry are constantly changing Marketing is life-long learning, dynamic and ever-changing Some changes are forced, some you make, some take a leap of faith It's ok if your work-life balance is a work in progress Going into a new industry could also come with a personal Reinvention “Leave it better than when you got there” Links: Tony Wells' LinkedIn: https://www.linkedin.com/in/tonywells1/ THE RE:INVENTION EXCHANGE - for more Inspired Content, Blogs, Podcasts, Virtual Chats, or to buy a copy of my bookRE:INVENT YOUR LIFE! WHAT ARE YOU WAITING FOR? visit https://www.TheReinventionExchange.com IG: KathiSR_Chief_Reinventor FB: Kathi Sharpe-Ross or The Reinvention Exchange LinkedIn: Kathi Sharpe-Ross Twitter: KathiSR or The Reinvention Exchange --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Hey friend! This is Natasha :) If you love this episode and got any value from today's podcast it would mean the world to me if you rate and review it here: http://ratethispodcast.com/lawofattraction And please tag me in it on Instagram as I would love to thank you personally! Xx ——————- Today in the show Natasha sat down with Shelley Zalis. Shelley Zalis, CEO of The Female Quotient, is an internationally RENOWNED THOUGHT LEADER, MOVEMENT MAKER and CHAMPION OF EQUALITY. She is a pioneer for online research, becoming the first female chief executive ranked in the research industry's top 25. Today, as CEO of The Female Quotient, Zalis works with Fortune 500 companies and impact organizations to advance equality in the workplace. Through its signature pop-up experience, the Equality Lounge®, along with the Global Exchange and advisory services, The Female Quotient has created an international community of women rising up to catalyze change. A firm believer in giving back with generosity, Zalis is a proud mentor to WOMEN AROUND THE WORLD. Zalis authors a Forbes column that provides virtual mentorship for women in middle management. She is co-founder of #SeeHer, a movement led by the Association of National Advertisers (ANA) to increase the accurate portrayal of women and girls in advertising and media. She is on the board of directors for MAKERS. What to Listen For: - 00:00 Intro - 3:03 The Girl's Lounge - 11:55 Equality, 5 years from now - 19:47 Ask for more & demand what you deserve - 28:57 The power of 'going first' Episode Resources. Connect with Shelly Zalis https://www.instagram.com/shelleyzalis Connect With Natasha https://www.instagram.com/natashagrano/ Text Natasha: +1 917 672 4905 Get your "Be It Until You Become It" Book NOW! Pre-order available

Greg Wright is a successful marketing and communications intrapreneur and spent the past 6 years building the in-house agency practice area at the Association of National Advertisers (ANA). Greg also manages the marketing procurement and agency relationship management areas. Prior to joining the ANA, Greg managed executive and member communications and marketing in-house for the AICPA. Greg has an MBA in Marketing and a BA in Political Science and Geography. In his free time, Greg serves as alumni advisor for Lambda Chi Alpha fraternity at UCLA and promises to finish writing his screenplay this year.www.ana.netlinkedin.com/in/gjw1801***************************************************************************If you'd like to talk to Terry McDougall about coaching or being a guest on Marketing Mambo, here's how you can reach her:https://www.terrybmcdougall.comhttps://www.linkedin.com/in/terrybmcdougallTerry@Terrybmcdougall.comHer book Winning the Game of Work: Career Happiness and Success on Your Own Terms is available at Amazon. 

Guest: Shelley Zalis is an internationally renowned thought leader, movement maker, and champion of equality. She is a pioneer for online research, becoming the first female chief executive ranked in the research industry's top 25. She has devoted her career to elevating women, connecting leaders for change, and advancing equality across industries. Today, as CEO of The Female Quotient, Zalis works with Fortune 500 companies and impact organizations to advance equality in the workplace. She has fostered a multi-generational, international community of women rising to catalyze change. Through The Female Quotient's signature pop-up experience, the Equality Lounge®, Shelley creates a “home of equality” at conferences worldwide, such as the World Economic Forum, Cannes Lions, and SXSW. She also leads initiatives within corporations, creating tools for equality and activating solutions for change. Shelley is an admired speaker and member of the Washington Speakers Bureau and a skilled moderator who has interviewed influencers such as Katie Couric, Halle Berry, Gwyneth Paltrow, Sheryl Sandberg, and Arianna Huffington and more on topics related to equality and leadership. Shelley authors a Forbes column that provides inspiration and advice for women in the “messy middle,” middle management, looking to grow into leadership positions. She is co-founder of #SeeHer, a movement led by the Association of National Advertisers (ANA) to increase the percentage of accurate portrayals of women and girls in advertising and media. In 2020, she was named on the Worth Groundbreakers list of 50 Women Changing the World. She is on the board of directors for MAKERS. Episode in a Tweet: Be your own Chief Troublemaker; don't be afraid to break some rules, create boundaries, push boundaries, and create more inclusive and equitable companies. Quick Background: I met Shelly through her son, Jake Fleshner, the executive producer for all of David Meltzer's programming. He prepped me for going on Meltzer's show “Office Hours” and introduced me to Shelley. Shelley and I hit it off instantly, and I was intrigued by her work at The Female Quotient (FQ). During the interview, Shelley shares the story of how the Female Quotient came to be, and we discuss why we need to break certain rules and shake things up—describing why she calls herself the Chief Troublemaker. I love that she unapologetically herself and pushes boundaries to create a life she loves and a company helping other women do the same. I appreciate Shelley's insight on the need to use new language to shape the way we think about the workplace, and others agree. FQ is becoming the expert on what women want in the workplace, being sought out by Fortune 500 companies looking to attract and retain talent, especially female talent. Shelley has so much fun sharing her insight into what women want and what leaders need to do to rethink how we work. You can find Shelley here: https://www.thefemalequotient.com/ https://www.linkedin.com/in/shelleyzalis/ https://www.linkedin.com/company/femalequotient/ https://www.forbes.com/sites/shelleyzalis/?sh=57be7d511719

“We're meant to build ecosystems around the world to support startups and entrepreneurs through collaboration, innovation, and community.”  -Justine Reichman    What needs to change is that people don't have the education, the information, to build good options and make healthy food accessible.” -Justine Reichman   The tables have turned!  The host of Essential Ingredients, Justine Reichman, takes her turn in the guest's seat this week as Shelley Zalis steps in as a guest host.  Shelley Zalis is the founder and CEO of The Female Quotient, a company that serves as a catalyst for gender equity and female empowerment. Being a global platform for remarkable female change-makers, The Female Quotient helps women-owned businesses by bringing them more visibility.  They also donate 20% of their proceeds to help nonprofits that promote equality.    In this episode, Justine takes us deeper into the heart of Essential Ingredients- discussing her mission and the vision behind the podcast.  She relates practical lessons from past interviews about soil health, food waste/food loss, imperfect food, supporting locally-grown produce, and avoiding home-generated wastes.    The Essential Ingredients podcast is powered by NextGenChef, a global platform that brings together individuals, organizations, and entrepreneurs who are changing the future of food.  The goal of NextGenChef is to bridge the gap in the food system caused by the lack of information and resources, so that consumers want to make better choices- and so that they can!  NextGenChef believes in the power of collaboration, innovation, and connection.  You are invited to join the community through the NextGenChef App on Apple or Android.     Connect with Shelley Zalis: Shelley Zalis is an internationally renowned thought leader for advancing equality in the workplace and is the CEO of The Female Quotient.  As the first female chief executive ranked in the research industry's top 25, she changed the game, helped elevate feminine values in the workplace and has devoted herself to becoming a mentor and role model for women and leaders in her industry. Today, through The Female Quotient, Zalis is advancing gender equality across industries and career levels. A firm believer in giving back with generosity, her legacy is to tap into the power of collaboration to transform workplace culture so that all people feel like they belong. Zalis authors a Forbes column that provides advice for women in the “messy middle,” middle management, who are looking to rise up into leadership positions. She is co-founder of #SeeHer, a movement led by the Association of National Advertisers (ANA) to increase the accurate portrayal of women and girls in advertising and media.  She is on the board of directors for MAKERS. Website Facebook Twitter Instagram  LinkedIn   Connect with Justine Reichman:  Website Facebook Instagram LinkedIn   Connect with NextGenChef: Website  Facebook  Twitter  Instagram  YouTube NextGenChef App   Episode Highlights: 02:01 Essential Ingredients at the Core 05:46 Discover Available Resources 07:55 How to Manage Home Wastes 13:35 Who Are the Next Generation Chefs? 17:07 Nurture vs Nature

In this week's episode of Analytics Neat we give out a couple "A Little Too Personal" awards, discuss Digital Fraud, and review the latest funding round for Contentsquare on the Undercard. For the Main Event, we review a recent survey from the Association of National Advertisers (ANA) regarding Media KPIs. All this and more in this week's episode of Analytics Neat. Thanks for listening! iTunes: https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2 Spotify: https://open.spotify.com/show/2DIz7pDt5IYA2VJ86LbaK3 Google Play: https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat Amazon: https://music.amazon.com/podcasts/3f77907d-81b7-46ff-a9cd-12c3c539a2ad/Analytics-Neat Continue the conversation on Twitter with #AnalyticsNeat https://twitter.com/BillBruno https://twitter.com/AnalyticsNeat Visit BillBruno.com

Negotiating when you feel the other person is more powerful seems impossible sometimes.  How do you turn it around when it seems like there is no way to win?   Shelley Zalis is a master at this.  In this episode she discusses:  - what to do when you feel like the other side holds all the cards  - how to create rapport with difficult people  - how to get them to see your value  - how to get them to respect you  - finding your voice even when you don't have any confidence  and so much more.   If you are negotiating with narcissists or high conflict or difficult people, this episode is a must listen for you.  Grab your pad and pen and get ready to take notes from one of the masters!    More About Shelley Zalis CEO, The Female Quotient Shelley Zalis, known as the “chief troublemaker,” is a pioneer for online research, movement leader, and champion of gender equality. She is an internationally renowned entrepreneur, speaker, mentor, mother, and founder and CEO of The Female Quotient. Zalis rewrites the rules and innovates solutions to impact real change. In 2000, she left the corporate world to found OTX (Online Testing Exchange), which became one of the fastest growing research companies in the world. She sold OTX to Ipsos in 2010, and then led global innovation in more than 80 countries at Ipsos OTX. Today, as CEO of The Female Quotient, Zalis works with Fortune 500 companies to advance gender equality across industries. The FQ’s signature pop-up experience, the FQ Lounge (formerly the Girls’ Lounge), brings a Home of Equality to major conferences, companies, and college campuses around the world. The FQ Lounge is the gathering place for leaders of all levels at events such as the World Economic Forum, Cannes Lions, Consumer Electronics Show and the Milken Institute Global Conference. Through the destination-turned-movement, Zalis has connected more than 18,000 women in business and created the largest female-led community to transform workplace culture. Zalis is an acclaimed speaker and member of the Washington Speakers Bureau. She is also a dynamic moderator who has interviewed influencers and leaders such as Katie Couric, Ólafur Ragnar Grímsson, Arianna Huffington, Gwyneth Paltrow, Halle Berry, Reese Witherspoon, and David Schwimmer. Zalis authors a Forbes column that provides advice for women in the messy middle (middle management). She is the co-founder of #SeeHer, a movement led by the Association of National Advertisers (ANA) to increase the accurate portrayal of women and girls in advertising and media. Zalis is also on the Board of Directors for MAKERS, ColorComm and Dress for Success. A firm believer in giving back with generosity, Zalis is not only a mentor to women around the world, but also provides time and resources to educating girls in countries such as Rwanda. She has been awarded the Ernst & Young Entrepreneur of the Year Award, Global Marketing Leadership Award, ARF Great Minds in Innovation Award, AWNY’s Game Changer Award, and the Matrix Award. You can follow Zalis on Twitter, LinkedIn, Instagram, and Facebook.  _______________________________________________________________________________________ THIS WEEK'S SPONSOR INFORMATION:   Soberlink is a comprehensive alcohol monitoring system. Combining a breathalyzer with wireless connectivity, Soberlink automatically documents proof of sobriety in real-time, which gives clients a sense of accomplishment while rebuilding trust with others. 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GRAB YOUR FREE CRUSH MY NEGOTIATION PREP WORKSHEET RIGHT HERE!  SUBSCRIBE TO MY YOUTUBE CHANNEL RIGHT HERE.  Grab a copy of Rebecca's book, Negotiate Like You M.A.T.T.E.R.: The Sure Fire Method to Step Up and Win (foreword written by Robert Shapiro).   It went straight to being a #1 bestseller the first day it was launched!  Find out what everyone is so excited about - get the book RIGHT HERE!  To get your copy of Rebecca's bestselling book, Breaking Free: A Step by Step Guide to Achieving Emotional, Physical and Spiritual Freedom, please visit the Amazon website to order it RIGHT HERE.   ........................................................................................................................ Remember to follow THE NEGOTIATE YOUR BEST LIFE PODCAST on social media for updates and inside tips and information: Instagram Finally, we'd really appreciate it if you would visit iTunes and give us a 5 Star Rating and tell us what you like about the show - your feedback really matters  DISCLAIMER:  THE COMMENTARY AND OPINIONS AVAILABLE ON THIS PODCAST ARE FOR INFORMATIONAL PURPOSES ONLY AND NOT FOR THE PURPOSE OF PROVIDING LEGAL ADVICE.  YOU SHOULD CONTACT AN ATTORNEY IN YOUR STATE TO OBTAIN LEGAL ADVICE WITH RESPECT TO ANY PARTICULAR ISSUE OR PROBLEM.

QUESTION PRESENTED:Whether the exacting scrutiny the Supreme Court has long required of laws that abridge the freedoms of speech and association outside the election context – as called for by NAACP v. Alabama ex rel. Patterson and its progeny – can be satisfied absent any showing that a blanket governmental demand for the individual identities and addresses of major donors to private nonprofit organizations is narrowly tailored to an asserted law-enforcement interest.DateProceedings and Orders (key to color coding)May 28 2019 | Application (18A1224) to extend the time to file a petition for a writ of certiorari from June 27, 2019 to August 26, 2019, submitted to Justice Kagan.May 28 2019 | Application (18A1224) granted by Justice Kagan extending the time to file until August 26, 2019.Aug 26 2019 | Petition for a writ of certiorari filed. (Response due September 25, 2019)Sep 06 2019 | Blanket Consent filed by Petitioner, Americans for Prosperity Foundation.Sep 09 2019 | Motion to extend the time to file a response from September 25, 2019 to October 25, 2019, submitted to The Clerk.Sep 11 2019 | Motion to extend the time to file a response is granted and the time is extended to and including October 25, 2019.Sep 24 2019 | Brief amicus curiae of Pacific Legal Foundation filed.Sep 24 2019 | Brief amicus curiae of Liberty Justice Center filed.Sep 24 2019 | Brief amicus curiae of Institute for Justice filed. VIDED.Sep 25 2019 | Brief amici curiae of Pacific Research Institute, Project for Privacy and Surveillance Accountability filed.Sep 25 2019 | Brief amicus curiae of Proposition 8 Legal Defense Fund filed. VIDEDSep 25 2019 | Brief amicus curiae of The Buckeye Institute filed.Sep 25 2019 | Brief amicus curiae of American Center for Law and Justice filed. VIDED.Sep 25 2019 | Brief amici curiae of Public Interest Legal Foundation, Center for Constitutional Jurisprudence, Foundation for Michigan Freedom and Texas Public Policy Foundation filed. VIDED.Sep 25 2019 | Brief amicus curiae of The National Association of Manufacturers filed.Sep 25 2019 | Brief amicus curiae of New Civil Liberties Alliance filed. VIDED.Sep 25 2019 | Brief amicus curiae of Hispanic Leadership Fund filed. VIDED.Sep 25 2019 | Brief amici curiae of Cato Institute, et al. filed. VIDED.Sep 25 2019 | Brief amici curiae of Philanthropy Roundtable, et al. filed. VIDED.Sep 25 2019 | Brief amici curiae of 24 Family Policy Organizations filed. VIDED.Sep 25 2019 | Brief amici curiae of The Chamber of Commerce of the United States of America, et al. filed. VIDED.Sep 25 2019 | Brief amicus curiae of Council on American-Islamic Relations filed.Sep 25 2019 | Brief amicus curiae of Public Integrity Alliance filed.Sep 25 2019 | Brief amicus curiae of Judicial Watch, Inc. filed.Sep 25 2019 | Brief amici curiae of States of Arizona et al. filed.Sep 25 2019 | Brief amicus curiae of American Target Advertising, Inc. filed.Sep 25 2019 | Brief amicus curiae of Institute for Free Speech filed. VIDED.Sep 25 2019 | Brief amici curiae of Free Speech Coalition, et al. filed. VIDED.Oct 03 2019 | Motion to extend the time to file a response from October 25, 2019 to November 25, 2019, submitted to The Clerk.Oct 07 2019 | Motion to extend the time to file a response is granted and the time is further extended to and including November 25, 2019.Nov 25 2019 | Brief of respondent Xavier Becerra, in his official capacity as the Attorney General of California in opposition filed. VIDED.Dec 10 2019 | Reply of petitioner Americans for Prosperity Foundation filed.Dec 11 2019 | DISTRIBUTED for Conference of 1/10/2020.Jan 13 2020 | DISTRIBUTED for Conference of 1/17/2020.Jan 21 2020 | DISTRIBUTED for Conference of 1/24/2020.Feb 14 2020 | DISTRIBUTED for Conference of 2/21/2020.Feb 24 2020 | The Solicitor General is invited to file a brief in this case expressing the views of the United States.Nov 24 2020 | Brief amicus curiae of United States filed. VIDED.Dec 09 2020 | DISTRIBUTED for Conference of 1/8/2021.Dec 09 2020 | Supplemental brief of respondent Xavier Becerra, in his official capacity as the Attorney General of California filed. VIDED. (Distributed)Jan 08 2021 | Petition GRANTED. The petition for a writ of certiorari in No. 19-255 is granted. The cases are consolidated, and a total of one hour is allotted for oral argument. VIDED.Jan 08 2021 | Because the Court has consolidated these cases for briefing and oral argument, future filings and activity in the cases will now be reflected on the docket of No. 19-251. Subsequent filings in these cases must therefore be submitted through the electronic filing system in No. 19-251. Each document submitted in connection with one or more of these cases must include on its cover the case number and caption for each case in which the filing is intended to be submitted. Where a filing is submitted in fewer than all of the cases, the docket entry will reflect the case number(s) in which the filing is submitted; a document filed in all of the consolidated cases will be noted as “VIDED.”Jan 29 2021 | Blanket Consent filed by Petitioner, Thomas More Law Center (in 19-255).Feb 05 2021 | Blanket Consent filed by Petitioner, Americans for Prosperity FoundationFeb 22 2021 | Brief of petitioner Thomas More Law Center filed (in 19-255).Feb 22 2021 | Joint appendix filed (in 19-255).Feb 22 2021 | Brief of petitioner Americans for Prosperity Foundation filed (in 19-251).Feb 22 2021 | Joint appendix filed (in 19-251). (Statement of costs filed)Feb 23 2021 | Brief amicus curiae of James Madison Center for Free Speech filed. VIDEDFeb 24 2021 | Brief amicus curiae of Council on American-Islamic Relations filed (in 19-251).Feb 24 2021 | Brief amici curiae of Pacific Legal Foundation, Southeastern Legal Foundation, and Center for Constitutional Jurisprudence filed. VIDED.Feb 24 2021 | Brief amicus curiae of Goldwater Institute and Rio Grande Foundation filed. VIDED.Feb 25 2021 | Brief amici curiae of Concerned Women for America, et al. filed. VIDED.Feb 26 2021 | Brief amici curiae of National Taxpayers Union Foundation, et al. filed. VIDED.Feb 26 2021 | Brief amicus curiae of Randy Elf filed. VIDED.Feb 26 2021 | Brief amici curiae of Public Interest Legal Foundation and Foundation for Michigan Freedom filed. VIDED.Feb 26 2021 | Brief amicus curiae of American Target Advertising, Inc. filed. VIDED.Mar 01 2021 | Amicus brief of Philanthropy Roundtable, Independent Women's Forum, and People United for Privacy Foundation not accepted for filing. (March 02, 2021 - corrected brief to be submitted.)Mar 01 2021 | Brief amicus curiae of Philanthropy Roundtable filed. VIDED.Mar 01 2021 | Amicus brief of The Electronic Frontier Foundation, et al. not accepted for filing. (March 02, 2021) (efiling will be resubmitted)Mar 01 2021 | Brief amicus curiae of Center for Equal Opportunity filed. VIDED.Mar 01 2021 | Brief amicus curiae of Citizen Power Initiatives for China filed. VIDED.Mar 01 2021 | Brief amici curiae of Judicial Watch, Inc., et al. filed. VIDED.Mar 01 2021 | Brief amicus curiae of The American Legislative Exchange Council filed. VIDED.Mar 01 2021 | Brief amicus curiae of The Floyd Abrams Institute for Freedom of Expression at Yale Law School in support of neither party filed. VIDED.Mar 01 2021 | Brief amici curiae of The Chamber of Commerce of the United States of America, et al. filed. VIDED.Mar 01 2021 | Brief amicus curiae of Institute for Free Speech filed. VIDED.Mar 01 2021 | Brief amici curiae of Association of National Advertisers (ANA) and the ANA Non-Profit Federation filed. VIDED.Mar 01 2021 | Brief amici curiae of Hispanic Leadership Fund, et al. filed. VIDED.Mar 01 2021 | Brief amicus curiae of Proposition 8 Legal Defense Fund filed. VIDED.Mar 01 2021 | Brief amicus curiae of New Civil Liberties Alliance filed. VIDED.Mar 01 2021 | Brief amicus curiae of American Center for Law and Justice filed. VIDED.Mar 01 2021 | Brief amicus curiae of Liberty Justice Center filed. VIDED.Mar 01 2021 | Brief amici curiae of American Civil Liberties Union, Inc., et al. filed. VIDED.Mar 01 2021 | Brief amici curiae of Free Speech Coalition, et al. filed. VIDED.Mar 01 2021 | Brief amicus curiae of The Legacy Foundation filed. VIDED.Mar 01 2021 | Brief amicus curiae of Independent Women's Law Center filed. VIDED.Mar 01 2021 | Brief amici curiae of The Nonprofit Alliance Foundation, et al. filed. VIDED.Mar 01 2021 | Brief amicus curiae of China Aid Association filed. VIDEDMar 01 2021 | Brief amicus curiae of Thomas More Society filed. VIDEDMar 01 2021 | Brief amici curiae of State of Arizona, et al. filed. VIDED.Mar 01 2021 | Brief amicus curiae of The Becket Fund for Religious Liberty filed. VIDED.Mar 01 2021 | Brief amici curiae of Congressman John Sarbanes and Democracy 21 in support of neither party filed. VIDED.Mar 01 2021 | Brief amici curiae of Protect The 1st and Pacific Research Institute filed. VIDED.Mar 01 2021 | Brief amicus curiae of United States supporting vacatur and remand filed. VIDED.Mar 01 2021 | Brief amici curiae of The Electronic Frontier Foundation, et al. filed. VIDED.Mar 01 2021 | Brief amici curiae of Citizens United and Citizens United Foundation filed. VIDED.Mar 01 2021 | Brief amicus curiae of Institute for Justice filed. VIDED.Mar 01 2021 | Brief amici curiae of The National Association of Manufacturers, et al. filed. VIDED.Mar 01 2021 | Brief amicus curiae of Senator Mitch McConnell filed. VIDED.Mar 01 2021 | Brief amici curiae of Cato Institute, et al. filed.Mar 01 2021 | Brief amicus curiae of Freedom Foundation filed.Mar 01 2021 | Brief amici curiae of The Buckeye Institute, et al. filed. VIDED.Mar 09 2021 | Application (20A148) to file respondent's consolidated brief on the merits in excess of the word limit, submitted to Justice Kagan. VIDED.Mar 11 2021 | Motion for divided argument and enlargement of time for oral argument filed by petitioners. VIDED.Mar 12 2021 | SET FOR ARGUMENT on Monday, April 26, 2021. VIDED.Mar 12 2021 | Application (20A148) granted by Justice Kagan to file respondent's consolidated brief on the merits in excess of the word limit. The brief may not exceed 15,000 words. VIDED.Mar 12 2021 | Motion of the Acting Solicitor General for leave to participate in oral argument as amicus curiae and for divided argument filed. VIDED.Mar 15 2021 | Record requested.Mar 15 2021 | The record from the U.S.C.A. 9th Circuit is electronic and located on Pacer.Mar 24 2021 | Brief of Matthew Rodriquez, Acting Attorney General of California not accepted for filing. (Corrected and reprinted brief submitted - March 25, 2021)Mar 24 2021 | Brief of respondent Matthew Rodriquez, Acting Attorney General of California filed (Mar. 25, 2021). VIDED.Mar 30 2021 | CIRCULATEDMar 30 2021 | Brief amicus curiae of The California Association of Nonprofits filed. VIDED. (Distributed)Mar 31 2021 | Brief amici curiae of States of New York, et al. filed. VIDED. (Distributed)Mar 31 2021 | Brief amicus curiae of CharityWatch filed. VIDED. (Distributed)Mar 31 2021 | Brief amici curiae of Scholars of the Law of Non-Profit Organizations filed. VIDED. (Distributed)Mar 31 2021 | Brief amici curiae of Public Citizen and Public Citizen Foundation filed. VIDED. (Distributed)Mar 31 2021 | Brief amici curiae of U.S. Senators filed (in 19-251). (Distributed)Mar 31 2021 | Amicus brief of Legal Historians not accepted for filing. (April 06, 2021 - Corrected brief submitted.)Mar 31 2021 | Brief amici curiae of Legal Historians filed. VIDED. (Distributed)Mar 31 2021 | Brief amicus curiae of National Council of Nonprofits filed. VIDED. (Distributed)Mar 31 2021 | Amicus brief of Campaign Legal Center, et al. not accepted for filing. (Corrected brief submitted)Mar 31 2021 | Brief amici curiae of Campaign Legal Center, et al. filed. VIDED. (April 17, 2021). (Distributed)Apr 05 2021 | Motion of petitioners for divided argument is DENIED; motion of petitioners for enlargement of time for oral argument is GRANTED, and the time is allotted as follows: 30 minutes for petitioners, 10 minutes for the Acting Solicitor General, and 30 minutes for respondent.Apr 05 2021 | Motion of the Acting Solicitor General for leave to participate in oral argument as amicus curiae and for divided argument GRANTED.Apr 16 2021 | Reply of petitioner Americans for Prosperity Foundation filed (in 19-251). (Distributed)Apr 17 2021 | Motion to file the reply brief out of time filed by petitioner Thomas More Law Center (in 19-255). (Distributed)Apr 24 2021 | Motion of Thomas More Law Center to file a reply brief out of time GRANTED.Apr 26 2021 | Argued. For petitioners: Derek L. Shaffer, Washington, D. C. For United States, as amicus curiae: Elizabeth B. Prelogar, Acting Solicitor General, Department of Justice, Washington, D. C. For respondent: Aimee A. Feinberg, Deputy Solicitor General, Sacramento, Cal. VIDED.★ Support this podcast on Patreon ★

Meet Jordan Fox. Jordan is a lifelong learner and a future-minded thinker. Visit Jordan on the Web https://mmpdig.com Want to live stream your content? Visit Restream on the Web https://restream.io/join/thisweekwithsabir Chapters 00:00 Sabir Welcomes Jordan Fox 04:08 Make me Proud 14:32 Artists vs Brands 17:00 The Challenges of Managing Talent 19:12 Your Social Media Resume 20:34 How Will Smith Changed the Game 30:58 The Power of TikTok 32:32 Rise Above the Noise 33:32 Keep Pushing; Keep Creating 43:10 Stick With What You Know 44:20 Hiring the Right People 44:54 Drawing a Line in the Sand 49:47 The Changing Face of Fame 54:23 Go Deep Not Wide 56:17 Patience is a Virtue He received a Bachelor's Degree in Accounting from Syracuse University, and a Masters Degree in Accounting from Yeshiva University. Jordan quickly realized that accounting wasn't for him, and even with a job lined up at Ernst & Young, he decided to terminate his contract and pivot to the new world of social media. Jordan began his career at SocialCode, then the largest social media buying agency in the world, before joining VaynerMedia, the vaunted brand-building agency. During this time, he worked with clients like Chase, Verizon, Reckitt Benckiser, and more. At age 26, Jordan left the agency world to launch his own business, MMP Digital. In naming MMP, Jordan was inspired by his grandfather, Arthur Dock, who would always say to Jordan, “Make Me Proud.” Jordan's first client at MMP Digital was Grammy Award-winning singer/songwriter, Alicia Keys, where he led global digital strategy and branding across her 80-million-person audience. Jordan built smarter work streams while managing Alicia's in-house production team, digital agency, and record label. While working alongside Alicia, her president, music manager, publicist, and philanthropy advisor, Jordan created key moments for Alicia helping her grow her brand and digital footprint. Since officially launching MMP Digital in June 2019, MMP has signed over 20 clients. In 2020, MMP, which was self-funded, is projected to manage over $2.5 million in paid media and set to beat their projected revenue for 2020 by 2x. Some clients are Smithfield Foods, Nathan's, Eckrich, Kretschmar, Badger & Winters (winner of Ad Age A-List Agencies to Watch), VaynerSports, Whistle Sports, Aria Development Group, Bohana, (as seen on Shark Tank) and more! Jordan is not only recognized for his expertise in brand building, social media, and e-commerce but also for his ability to navigate partnerships in the labyrinthine media, celebrity, and influencer world. When not working on MMP, Jordan stays involved with multiple non-profit organizations. Jordan was selected to the ADL Glass Leadership Committee of 2020-2021; he is on the Board of Directors for the Brooklyn Youth Sports Club; he is the Communications & Social Media Chair for Syracuse's NYC Alumni Club; he was selected by the Interactive Advertising Bureau (IAB) to help create their new Social Media certification course; and he was selected to be a judge of the 2020 Reggie Awards, presented by Association of National Advertisers (ANA). Watch/Listen to all episodes of #ThisWeekWithSabir https://growthbysabir.com/liveshow Visit Sabir on the Web https://growthbysabir.com --- Support this podcast: https://anchor.fm/sabir-semerkant/support

This episode is packed full of quotes that I love from Shelley such as “It's not going to fix itself, we have to actively close one door and open another. If we keep talking about things and admiring the problems we will continuously widen the gaps.” We discuss the zig zag path that got Shelley to where she is today. The things that made her who she is, her parents who she describes as incredible role models. From a father, the adventurer who encouraged Shelley and her sisters to live in the moment and experience everyday with wonder and curiosity. To a mother who taught all of the girls to believe in themselves and to have confidence. Shelley describes her upbringing as being ‘remarkable' and all about ‘values'. The result of which being she lives her life with a no regret policy to life – no should of, would of, could of. Believing in saying yes or no to things but never saying you don't care about something. “Do everything you do with purpose and passion.”  Zalis is an admired speaker and member of the Washington Speakers Bureau. She is a skilled moderator who has interviewed influencers such as Katie Couric, Halle Berry, Sheryl Sandberg, Gabrielle Union, and Arianna Huffington on the subject of equality and leadership. Zalis authors a Forbes column that mentors women in the “messy middle” and helps them reach the next level in their careers. She is co-founder of #SeeHer, a movement led by the Association of National Advertisers (ANA) to increase the percentage of accurate portrayals of women and girls in advertising and media, and sits on the board of directors for MAKERS and ColorComm. For more about the Female Quotient and the amazing work they do go to:https://www.thefemalequotient.comIf you are curious about who you are, your brain and the influences in your life then please dip into my most recent book Mirror Thinking – How Role Models Make Us Human. https://bit.ly/MirrorUSACanhttps://bit.ly/MirrThinkOr my award winning first book Defining You – How to Profile Yourself and Unlock Your Full Potential https://amzn.to/2lFMwOrhttp://bit.ly/DefiningYou  Follow on:Instagram: www.instagram.com/fiona_murdenTwitter: https://twitter.com/fionamurdenFacebook: https://facebook.com/fionamurden  

Shelley Zalis is an internationally renowned thought leader for advancing equality in the workplace and is the CEO of The Female Quotient. As the first female chief executive ranked in the research industry’s top 25, she changed the game, helped elevate feminine values in the workplace and has devoted herself to becoming a mentor and role model to women and leaders in her industry. She is co-founder of #SeeHer, a movement led by the Association of National Advertisers (ANA) to increase the accurate portrayal of women and girls in advertising and media.In this conversation, we spoke about how she created The Female Quotient and how it brings together communities of women at 70 global events each year to enable us all to reach for equality in the workplace. We also spoke about what it takes to create communities of stakeholders across an ecosystem to enable collective action (hint: it’s about heart and inspiration).

This podcast is all about women! Specifically SeeHer, a movement launched by the Association of National Advertisers (ANA) at the White House in 2016 to increase the accurate and authentic portrayals of women and girls in marketing, advertising, media and entertainment. SeeHer has also developed the “gold standard” for uncovering unconscious gender bias in advertising and programming, called the Gender Equality Measure™ (GEM™). Listen in on an inspiring and soothing conversation with IRI’s Jennifer Pelino, Executive Vice President, Omnichannel Media at IRI, and Nadine Karp McHugh, President of SeeHer at the ANA, who are championing the movement and the expansion of GEM across the industry. This particular podcast will be an ongoing series, as there’s more to explore on this very important issue for our times and the opportunities for brands. To learn more, read IRI/ANA “Gender Equality in Advertising“ whitepaper.

Looking to have a market advantage that differentiates your business enabling a higher margin? Meet my guest top industry expert, author and strategist Tim Williams. In this in depth interview we discuss the importance of high value pricing and positioning, How to be in a Category of 1 The "Smile Curve", margin erosion and balancing between logic and magic.  Tim Williams is founder of Ignition Consulting Group, a U.S.-based consultancy with a global footprint devoted to helping agencies and other professionals service firms create and capture more value. Tim is a noted author, international speaker, and presenter for major associations and business conferences worldwide. His seminars have been featured by the American Association of Advertising Agencies (4As), Association of National Advertisers (ANA, U.S.), Institute of Practitioners in Advertising (IPA, U.K.), Institute of Communication Agencies (ICA, Canada), International Advertising Association (IAA), and numerous agency networks including WPP, Omnicom, Publicis, Havas, Dentsu Aegis and many independent firms around the globe. Tim is the author of two books, “Positioning for Professionals: How Professional Firms Can Differentiate Their Way to Success” and “Take a Stand for Your Brand: Building a Great Agency Brand from the Inside Out.” Based on his expertise in the area of building differentiated professional service brands, Tim has been interviewed and quoted by The New York Times, The Wall Street Journal, The Economist, The Guardian, Toronto Globe & Mail, Huffington Post, Bloomberg News, and numerous other business publications. Tim is a frequent contributor to leading business publications including Advertising Age, Adweek, and Communication Arts in the U.S and Campaign and Admap in the U.K. Tim writes the popular blog “Propulsion” (www.IgnitionPropulsion.com) and serves as a LinkedIn Influencer. In additional to his role at Ignition, Tim is a Senior Fellow of the VeraSage Institute (www.verasage.com) and is a founding member of The Business Model Company (www.thebusinessmodelco.com) a U.K.-based consortium of consultancies pioneering new models for marketers and their agencies on both sides of the Atlantic. Tim began his career working at multinational firms in New York and later served as president of several nationally-ranked independent agencies.  I follow Tim's blog and posts closely and carefully.  Follow Tim: Linkedin: https://www.linkedin.com/in/timwilliamsicg/ https://www.ignitiongroup.com/ Groundswell Podcast: Groundswell.fm Follow Scott Linkedin: https://www.linkedin.com/in/scottadammartin/ Twitter: @ScottAdamMartin Instagram: @ScottMartin_org  

From MadMen to Walled Gardens, what has been the role of an advertising lawyer and what best guidance do they give CMOs to navigate today's complex media landscape?What will happen in the FBI investigations into US media practices? How can we repair trust in the advertising ecosystem?Who better to ask than the world's best ad lawyer, Mr. Doug Wood from Reed Smith in New York. A lawyer for four decades, Doug has also been General Counsel to the Association of National Advertisers (ANA) for the last 20 years. In this wide-ranging interview, Doug shares his expertise and experience gained from having been in the rooms where major deals between marketers, agencies and publishers have been built. We also discuss Doug's new techno-thriller novel 'Dark Data: Control, Alt, Delete'Episode Links:Doug Wood LinkedInDoug Wood TwitterReedSmith TwitterANA contract adoption research'The Selfish Ledger' on YouTubeDark Data: Control, Alt, Delete by Douglas J Wood

Minter Dialogue Episode #265 Carla Johnson is an author, speaker and expert in storytelling, content marketing strategies and brand building, working with such blue chip companies as American Express, Dell, Motorola, VMWare, as well as the US Army Corps of Engineers. She runs the Type A Communications consultancy and is Chair of the Board of Advisors for Business-to-Business for the Association of National Advertisers (ANA). In this conversation, we discuss the challenges of making content marketing and brand come alive within organisations, the gap between promise makers and promise keepers, as well as some keen insights on how to improve brand storytelling and bring empathy into the workplace. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

On this week's #MediaSnack we are excited to see the digital media behemoths Google and Facebook, so dominant of global digital media investment, softening their stance on allowing external verification and measurement. Are the walls around their highly successful gardens finally coming down after a bit of recent pressure from P&G? http://blog.idcomms.com/pg-rewrites-the-rules-of-digital-marketing Facebook and Google have both confirmed that they will provide more data to the main third-party measurement partners Moat, DoubleVerify and Integral Ad Science and that these three will be audited by the Media Ratings Council (which is the independent, industry-funded medîa audience accreditation service, founded in the 60's). Facebook made their concessions in a meeting with the Association of National Advertisers (ANA) which came shortly after ANA Chair and P&G executive Marc Pritchard had delivered a powerful speech to the media industry calling for greater transparency of digital media measurement and the end of "walled gardens" that is media platforms not allowing external verification, essentially marking their own homework. Google separately announced their change of policy to allow more external verification, but claimed their announcement was not prompted by Facebook's first move nor "a reaction to industry pressure....". Go figure. Next up we discuss, also related to Marc Pritchard's speech, details of an exclusive ID Comms webinar we hosted last week with over 100 marketing and procurement leaders from around the world. We had attendees from as far wide as San Francisco, New York, Europe, Dubai and Singapore. You can access the full #MediaChange webinar recording here for the next few weeks. http://content.idcomms.com/mediachange-webinar-marc-pritchard-of-pgs-media-transparency-action-plan-what-now In the webinar, we provided some action-focused advice to advertisers on what they should be considering following Marc's speech and how it might impact their own businesses. We looked specifically at Marc's five-point "Media Action Plan" and hosted a guest panel to dig into the areas of measurement and viewability, contract compliance and TAG certification to combat ad-fraud. Thanks to all those that attended and provided some amazing questions for us and our special guest panel. Finally, on this episode, we look ahead to the ANA Media Conference (#ANAMedia) which is taking place in Orlando next week. https://twitter.com/search?src=typd&q=%23anamedia Interestingly the keynote is being delivered by none other than ANA Chair Marc Pritchard so the industry will be listening closely to see what follow ups there will be from the Action Plan speech. Tom will be at the conference and be reporting back on a future #MediaSnack.

On this week's #MediaSnack we kick off with some more troubling transparency news from the US, where the Wall St Journal reports that the Department of Justice has launched a criminal investigation into major US creative agencies, which it accuses of "bid-rigging" on creative production. A similar investigation years ago ended up with agency people in jail, so standby. Why is this on a media vlog? Well, the DoJ launched their investigation following receipt of information from K2 Intelligence, which the intelligence firm had discovered during their reporting earlier this year on behalf of the trade body Association of National Advertisers (ANA) into Media Transparency. The evidence on the potential rigging of production costs (bid rigging is in violation of US anti-trust laws and wholly illegal) was not included in the ANA's final report. But now the DoJ are following up and have announced this latest scrutiny over agency behaviours. They have, according to WSJ issued, K2 with a subpoena to collect relevant information - this information currently sits within all the evidence K2 gathered in their media transparency investigations - so there may some nervous media agency execs in US hoping the DoJ don't get visibility of K2's media rebate evidence and launch a subsequent investigation aimed at them. It's a realistic possibility. Major holding group IPG has admitted they have been contacted by DoJ, we wait to see how far this will reach. If you remember, the K2/ANA report suggested that un-transparent financial practice amongst media agencies was "pervasive" but the ANA felt it (rightly) appropriate not to name any individuals or agencies. The DoJ may not be so cautious. What we find also amazing in this story is that marketers have evidently been asking their creative agency to manage a rendering process for them in which the creative agency themselves will bid, and are now wondering why this created a conflict of interest which may well turn out to be against the law. This illustrates the pitfalls of blind trust, you really need to engage with a specialist independent who can help you validate agency scope and costs, don't ask agencies to mark their own homework. Next, we discuss findings from a report by research boffins Nielsen which has analysed 44,000 digital marketing campaigns across Europe and found that nearly 50% of all served impressions did not reach the intended Target audience. This is alarming news for marketers who have been confronted this year with numerous questions over the way digital marketing is measured. What was promised as an era of data-fuelled accountability is turning into a right mess, which some had foretold. This comes on the back of reports earlier this year that there are estimates of huge volumes of fraudulent clicks to digital display advertising, and continuing revelations by Facebook of errors in the methodologies of their own performance measurements. Looking ahead to next year, we consider how marketers will want their digital marketing partners to help them solve these issues and inaccuracies. Finally, in the continuing saga of the big consulting firms eating the agencies’ breakfast, lunch and dinner is news that Accenture Interactive (their marketing services division) has paid $50m to acquire leading UK independent creative shop Karmarama which is their most high-profile agency purchase so far. It sets a new milestone in the spread of consulting scope into traditional areas of agency work. Accenture has stated an ambition to offer an "end-to-end" marketing service which questions how they might consider moving into traditional areas of media buying, which could be a conflict of interest based on Accenture’s global media auditing business. It seems unlikely that the industry would tolerate Accenture buying media themselves whilst also auditing the prices paid by other media agencies, this is something that they are going to have to resolve.

On this week's #MediaSnack we start with a consideration of the impact of Donald Trump's election this week as President-elect of the USA. Our friend Brian Wieser, senior analyst from Pivotal Research Group was the first off the block with his thoughts on how the global advertising industry could be affected. Brian posted his analyst perspectives at 3am NY time as the election result was just becoming clear - which means he'd devoted his evening to shaping thoughts, well done Brian. His main observations were based on the economic, political and regulatory uncertainty, but also covered the impact of potential immigration restrictions especially for multi-national media companies such as media agency networks and ad platforms such as Google and Facebook. He also acknowledged the important role that Twitter plays in these type of global events, although they perhaps weren’t able to commercialise it fully yet. We note the learnings that will surely come from Donald Trump’s unexpected triumph, notably with far less of a campaign war chest compared to the well-funded Hilary Clinton. A Bloomberg Politics report estimates Hilary’s funding exceeded $1bn whilst Trump managed a mere $512m - yet Trump dominated media coverage by a vast margin. Whether by accident or design Trump managed to leverage not just social media power (as Obama had done to huge success in 2012) but dominated mainstream media with his provocative narrative. Estimates are that Donald Trump generated over $2bn value of earned media in his race for POTUS. Continuing the Trump theme, we refer to a piece written by Dominic Mills for Mediatel which made a parallel between Donald Trump’s “blusterous” style (in an attempt to avoid addressing difficult subjects) and comments made by GroupM Global Chairman Irwin Gotlieb at a recent conference in New York. At the Video Everywhere Summit on 28th October Irwin Gotlieb was asked about the media transparency reporting published this year by the Association of National Advertisers (ANA). The ANA Media Transparency report highlighted a rift between advertiser and media agency and pushed trust between the two to new lows. But rather than try to bring parties together, which is what Irwin had called for back in 2015 and which Tom reported on from the ANA’s Advertising Financial Management Conference in Florida, he instead took the opportunity of his platform to further undermine the credibility of the ANA’s initiative. “I’m going to be really harsh,” Gotlieb said candidly. “The entire effort was a biz-dev effort. … The ANA allowed themselves to be part of a third-party’s business development.” Irwin is typically very careful with his words and would not have said such inflammatory things on a public stage in naivety. This was an intentional act designed to further undermine the credibility of a report designed for and funded by America’s largest advertisers, to benefit them. Dominic Mill’s comparison to Trump is not just timely, it's accurate. Brian Jacobs also wrote excellently about this on his recent Cog Blog, link below. Finally, we bring news that Toyota, the car manufacturer who you will remember was recently at the centre of a dramatic over-billing scandal by their Japanese agency Dentsu, have (in unrelated matters) shifted their entire $300m media and creative business away from Publicis Groups agencies and into WPP without a pitch. The comments from Toyota suggest a client with a clarity of vision to create a blueprint for agency resources, as we’ve spoken many times about on #MediaSnack previously.

On this week's #MediaSnack we meet with Pete Mitchell who is amongst the world’s most experienced and well-traveled media professionals. For the last couple of years, Pete has been part of Mondelez' highly respected global media team under the stewardship of Chief Media Officer Bonin Bough (now departed to a new career as a TV presenter) and the legendary CMO Dana Anderson. Pete has been based in Europe, Asia and the US over the years but is now back in London. We got together to discuss three main themes: What does Pete think about the much discussed Chief Media Officer role, what does it look like, what skills are needed to succeed? How likely are brands going to be bringing media capabilities into their organisation, what talent and resources is going to be required within brands? And how does this potentially change brands' relationships with media agencies? What is required for brands to move to a content rather than paid media strategy and is it realistic to aim to monetize brand content, making marketing a profit centre rather than a cost? At Mondelez, Bonin also had oversight of eCommerce, is this a trend likely to be repeated elsewhere? The Chief Media Officer role was one recommended by the Association of National Advertisers (ANA) in their Media Transparency Guidelines this year as a way brands should look to see media as an investment in growth rather than a cost to be managed downward. The ANA highlighted serious gaps in capability within brands to properly oversee media investments. The summary from our conversation with Pete is that the Media Officer role is a broad and complex one. But, is it too much for one person?

On this week’s rather meaty #MediaSnack we review 3 big stories each likely to have a significant impact on the global media industry. First off we can't escape the Brexit UK referendum decision and its potential impact on the UK marketing scene and how it might affect marketers behaviours in the coming months. We try not to get caught up in the general negativity and whilst managing Brexit certainly has its challenges from a political perspective, if its going ahead then agile and ambitious companies will already be figuring out their best next moves to make the most of the opportunities. Those opportunities in media are likely to be significant, the rejection of the political status quo by UK citizens could set some precedent for marketers’ rejection of the status quo when it comes to the current media landscape and ways of working. There was already some appetite for change and re-invention in the media industry, which we have discussed before, but perhaps this may accelerate somewhat with the referendum decision. David and Tom consider how different kinds of marketers might react and hope their reaction will be largely proactive, optimistic and brave. This is the time to adopt a challenger mindset, think in leaner and more agile ways and consider how positive disruption might benefit your marketing organisation. Things are going to be tough, we all need to plan to survive and then flourish, to make change and innovation better than the status quo. Next we report on a fascinating story coming out of the US, the Chase retail bank has launched a deep audit of their media agency Zenith in the US and have hired corporate investigations firm K2 Intelligence and media auditor Ebiquity Firm Decisions to execute this. You will recall that these are the same two firms who have also provided the analysis for the Association of National Advertisers (ANA) recent investigation into media rebate practice in the US. The fact that the CMO of Chase sits on the board of the ANA could suggest that this might be just the tip of the iceberg and we may see other ANA members follow suit with big audits of their media agency practices. Finally, Firm Decisions is in the news again, this time they are being taken to the High Court by the world’s biggest media buyer GroupM. The claim lodged by the agency group accuses Firm Decisions of potentially misusing privileged data sent to them by mistake. Firm Decisions is yet to respond to the claim. We have reviewed the court papers and GroupM’s requests seem logical and reasonable, to request Firm Decisions prove they have deleted materials and account for how they came into possession of them. The alarming element is that this has ended up in court in public view, its very rare for agency and auditor to end up in court and is not reassuring for advertisers at a time of uncertainty to have the integrity of a leading auditor called into question. All at the same time Ebiquity Firm Decision are imminently about to publish their part of the ANA report into media rebate practices in the US…. All of today’s stories are just the beginning, all will run much further so we will keep an eye on their progress in the coming weeks.

Our guest today, Jeff Fromm, is the co-author of the book "Marketing to Millennials: Reach the Largest & Most Influential Generation of Consumers Ever." Today he shares the keys for how businesses can successfully tap into this powerful segment of the marketplace. Jeff has been actively studying Millennials for several years now. In addition to his book,Jeff is the author of a number of reports on Millennials and frequently speaks about marketing to Millennials to private corporations and organizations such as the Association of National Advertisers (ANA), International Franchise Association (IFA), and the American Association of Advertising Agencies (4As). In 2011, he spearheaded the development of American Millennials: Deciphering the Enigma Generation, a Barkley report based on research conducted with Service Management Group and The Boston Consulting Group. Jeff is the founder of Share.Like.Buy, an annual conference on marketing to Millennials. Jeff is executive vice president of an independent advertising agency and has 25 years of hands-on experience marketing major brands, including SONIC, Hallmark, Build-A-Bear Workshop, KC Masterpiece, and Payless. Prior to joining Barkley, Jeff had his own consulting firm, which he sold in 2008. Learn more about your ad choices. Visit megaphone.fm/adchoices

Geoff Ramsey is one of the Internet's most exciting digital marketing visionaries. As CEO and co-founder of eMarketer, Geoff is on the cutting edge of new research statistics, trends and best practices, covering every aspect of marketing in the digital age. He is frequently quoted in The Wall Street Journal, Forbes, CNN, BusinessWeek and Advertising Age.A highly regarded speaker with an engaging presentation style, Geoff speaks at major digital, media and corporate events around the globe, including the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA), Magazine Publishers of America (MPA), the Interactive Advertising Bureau (IAB), The Conference Board, Economist Conferences, Google and Yahoo!.Prior to starting eMarketer, Geoff worked at several large New York ad agencies, including TBWA and Ogilvy & Mather, where he ran multinational accounts for brands including Procter & Gamble, Kraft Foods, M&M Mars and AT&T.

Geoff Ramsey is one of the Internet's most exciting digital marketing visionaries. As CEO and co-founder of eMarketer, Geoff is on the cutting edge of new research statistics, trends and best practices, covering every aspect of marketing in the digital age. He is frequently quoted in The Wall Street Journal, Forbes, CNN, BusinessWeek and Advertising Age.A highly regarded speaker with an engaging presentation style, Geoff speaks at major digital, media and corporate events around the globe, including the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA), Magazine Publishers of America (MPA), the Interactive Advertising Bureau (IAB), The Conference Board, Economist Conferences, Google and Yahoo!.Prior to starting eMarketer, Geoff worked at several large New York ad agencies, including TBWA and Ogilvy & Mather, where he ran multinational accounts for brands including Procter & Gamble, Kraft Foods, M&M Mars and AT&T.