Podcast appearances and mentions of prince ghuman

You've definitely heard of marketing – but what about neuromarketing? Neuromarketing is the use of neuroscience to address marketing – more specifically, to address the limitations of common tools like A/B testing and market research. According to Prince Ghuman and Dr. Matt Johnson, neuromarketing is the future of marketing. They join Google to discuss their book, “Blindsight: The (Mostly) Hidden Ways Marketing Reshapes our Brains.” The book gives you the ability to see the unseeable when it comes to marketing, so that you can consume on your own terms. Originally published in May 2021. Watch this episode at youtube.com/TalksAtGoogle.

In this episode of The Brainy Business podcast, you'll join host Melina Palmer as she delves into the fascinating world of the four DOSE brain chemicals: dopamine, oxytocin, serotonin, and endorphins. Melina's passion for understanding the inner workings of the brain led her to explore how these chemicals impact our emotional well-being and motivation.  As she breaks down each chemical and its role, you'll gain valuable insights into how they influence your daily life. Melina dispels the myth that we should always be happy and instead explains how these chemicals are designed to promote survival. By understanding the power of these chemicals, you'll be equipped to optimize your own emotional well-being and motivation. So, if you're looking to increase your fulfillment and success by harnessing the power of your brain, this episode is definitely worth a listen. Get ready to uncover the secrets behind your brain's chemical reactions and discover how to leverage them for a more fulfilling life. In this episode, you will: Understand the role of dopamine in motivation and unlock the key to sustainable drive and achievement. Discover how building trust and connection through oxytocin can enhance your relationships and improve overall well-being. Boost your confidence and belief with serotonin, and unlock your true potential. Learn how to harness the power of endorphins for emotional well-being and experience increased happiness and fulfillment. Gain valuable insights on how to optimize your brain chemicals for increased motivation, success, and overall well-being. Show Notes: 00:00:00 - Introduction, Melina introduces the topic of the episode, which is a deep dive into the four happy chemicals in the brain known as the dose brain chemicals: dopamine, oxytocin, serotonin, and endorphins. She also mentions her upcoming conversation with Dr. Ian Robertson about dopamine and confidence. 00:02:18 - The Purpose of the Dose Brain Chemicals The brain chemicals dopamine, oxytocin, serotonin, and endorphins are not naturally there to make us feel good, but rather to promote survival. They have become more easily accessible in our modern world, leading to tolerance and the need for more stimulation. 00:04:27 - Dopamine and Anticipation Dopamine is released in the brain during anticipation and motivation. It is not the item or reward itself that gives us dopamine, but the drive to obtain it. Unnatural levels of dopamine from things like sugar and social media can lead to addiction and decreased satisfaction with natural rewards. 00:07:36 - The Impact of Unnatural Dopamine Levels Our modern lives are flooded with unnatural levels of dopamine from various sources, such as junk food, social media, and video games. This can lead to a decrease in motivation for natural rewards. Detoxing from these unnatural sources can help reset our brain's dopamine expectations. 00:10:59 - Training Your Brain for Natural Rewards By cutting out unnatural sources of dopamine and embracing new goals, we can help train our brains to find rewards in more natural ways. 00:16:33 - Building Trust and Oxytocin Opening yourself up to trust is key for survival and critical for the release of oxytocin. Start small, set realistic expectations, and build trust through successful commitments. 00:18:03 - Serotonin and the Need for Respect Serotonin is about confidence, social status, and belief in your own abilities. Embrace the need for respect without becoming a narcissist. Focus on the positive feedback from others and believe in your own value. 00:21:51 - Endorphins and the Importance of Pain Endorphins are released in response to pain. While exercise is a common way to release endorphins, laughter and stretching can also trigger their release. Be cautious not to chase the endorphin high and put yourself in harm's way. 00:26:10 - Cortisol and Managing Stress Cortisol is released in response to threats or fears. Constantly masking cortisol with positive experiences can lead to increased production. Allow yourself to feel cortisol and accept the natural ebb and flow of brain chemicals. 00:27:41 - Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: How Confidence Works, by Ian Robertson Indistractable, by Nir Eyal The Truth About Pricing, by Melina Palmer Good Habits, Bad Habits, by Wendy Wood Blindsight, by Matt Johnson and Prince Ghuman Top Recommended Next Episode: Wendy Wood Interview (Ep 127) Already Heard That One? Try These:  Herding (ep 264) Habits (ep 256) The Power of Habit (ep 22) Resolutions and Keeping Commitments (ep 29) Apple Card (ep 42) Biases Toward Novelty and Stories (ep 54) Surprise and Delight (ep 60) How to Get (and Stay) Motivated (ep 67) How to Set, Achieve & Exceed Brainy Goals (ep 70) Interview With Author Nir Eyal (ep 78) Why Our Brains Love Nostalgia & Traditions (ep 79) How to Finally Change Your Behavior (So it Sticks) (ep 81) Focusing Illusion (ep 89) Confirmation Bias (ep 102) How To Use Behavioral Economics to Create Thriving Cities (ep 113) Interview with Bec Weeks (ep 119) Prince Ghuman (ep 172) Matt Johnson Interview (ep 160) Truth About Pricing (ep 356) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter How I Tricked My Brain To Like Doing Hard Things (Dopamine Detox) Happy Brain Chemicals: Dopamine, Serotonin, Oxytocin, Endorphin Brain Chemistry Lifehacks: Steve Ilardi at TEDxKC Five Ways to Boost Your Natural Happy Chemicals Why Your Brain Loves Good Storytelling

What determines the price of an item or service? How can we price things so that people want to buy them but also so that we feel it's fair? Whether (like me) you're in business and have to sell, or you're negotiating a salary or looking to buy or sell a house or a car, pricing matters.My guest on this episode, Melina Palmer, is the author of a new book, The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy (Value Based Pricing, What Your Buyer Values). She's also the host of the Brainy Business podcast and has been on the show before (links below). TopicsIn our discussion, we explore:What makes effective pricing strategies in business and our personal lives;How psychology influences customer purchase decisions;The importance of storytelling and anchoring effects on price perception;How brand perception impacts the perceived value of products;Why a grilled cheese sandwich might be worth $214;How heuristics and cognitive biases help and hinder us as we buy and selling;The Challenges and complexities of pricing in the digital age; andThe relationship between price and identity and how we value items we purchase.and much, much more LinksTo find out more about Melina's Brainy Business podcast and her work as a speaker, coach and trainer visit thebrainybusiness.comTo download free sample chapters from her books at brainy business.com/human riskFind her on LinkedIn https://www.linkedin.com/in/melinapalmer/To her her previous apparenace on this show: https://www.humanriskpodcast.com/melina-palmer-on-using-behavioural/On the show, we referred to: The book Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains by Matt Johnson and Prince Ghuman: https://www.goodreads.com/en/book/show/52225003The $214 Grileld Cheese Sandwich: https://www.cnbc.com/2017/10/25/most-expensive-grilled-cheese-in-the-world-from-serendipity-3.htmlThe Virgin Mary sandwich: https://www.miamiherald.com/news/local/article223941560.html

In this episode of The Brainy Business podcast, you will hear an insightful conversation between host Melina Palmer and guest Paul Bloom, a psychology professor and author. Throughout the episode, they delve into various aspects of psychology and behavioral science, offering valuable insights and practical applications. Paul shares his expertise on the writing process, the challenges facing academic research, and the importance of incorporating engaging elements into content.  He also highlights the spotlight effect, the study of children's behavior, and the need for curiosity and asking questions to gain a deeper understanding of human behavior. With Paul's extensive knowledge and expertise in the field, this episode provides psychology enthusiasts and behavioral science professionals with valuable insights to enhance their understanding and application of psychology principles. Whether you are interested in the writing process, the crisis in psychology, or gaining a comprehensive understanding of the human mind, this episode offers something for everyone. So, tune in to The Brainy Business podcast and gain valuable insights into psychology and behavioral science. In this episode, you will: Gain valuable insights into human behavior and its practical applications that can enhance decision-making. Understand how the spotlight effect and self-perception can impact our thoughts and actions, leading to better self-awareness and improved interpersonal relationships. Explore the fascinating world of children's behavior and development, unlocking the keys to nurturing and understanding the next generation. Discover the benefits of following your passion and curiosity, and how it can lead to personal growth and fulfillment in various areas of life. Gain insights into the challenges faced in academic research, learn strategies to overcome obstacles, and make meaningful contributions to the field. Unlock the secrets of persuasion and influence, empowering you to navigate social interactions and achieve desired outcomes. Dive into the realm of cognitive biases and learn how they shape our thinking and decision-making, enabling you to make more rational and informed choices. Explore the psychology behind motivation and goal-setting, equipping you with tools to achieve success in your personal and professional endeavors. Understand the impact of stress on mental health and learn effective coping mechanisms to promote well-being and resilience. Discover the power of positive psychology and learn how cultivating gratitude and positivity can improve overall happiness and life satisfaction. Show Notes: 00:00:00 - Introduction, In this episode, Melina Palmer interviews Paul Bloom, author of the book Psych. They discuss Paul's background and his interest in developmental psychology. 00:05:01 - Innate Knowledge in Children, Paul highlights the fascinating discoveries made in developmental psychology, such as young babies' innate understanding of the physical and social world. He emphasizes the importance of giving developmental psychology more recognition. 00:07:25 - Humor in Children, While not a focus of his research, Paul acknowledges the significance of humor in children's development. He mentions that incongruity and context play a role in what makes us laugh. 00:10:09 - The Origins of Psych, Paul shares the history of his popular psychology class at Yale and how it led to the creation of the book "Psych." He wanted to reach a larger audience and provide more in-depth information than what could be covered in the course. 00:11:21 - Writing Psych, Paul explains that he wrote Psych based on his course materials and transcribed notes. He aimed to make the book accessible and informative, expanding on the topics covered in the course. 00:14:50 - The Writing Process, Paul and Melina discuss their writing processes and how they approach the task of writing. They touch on topics such as word count, finding inspiration, and managing distractions. 00:16:00 - Different Approaches to Writing, Paul and Melina compare their different approaches to writing. One prefers to work in condensed chunks of time, while the other works in shorter bursts with frequent breaks. They discuss the benefits and challenges of each method. 00:18:20 - Making Writing Fun, Melina highlights the importance of making writing fun and engaging. They discuss the use of literary references, popular culture, and anecdotes to make the writing process more enjoyable and accessible to readers. 00:21:51 - Advice on Improving Business Communications, Melina suggests two chapters from Paul Bloom's book that would be relevant for improving business communications. These chapters focus on reasoning and rationality, as well as finding fulfillment and happiness in life. 00:23:05 - The Crisis in Psychology Melina delves into the crisis in psychology where many studies have failed to replicate and there have been cases of fraud. They emphasize the need for caution when relying on research findings and highlight the fragility of the science. 00:30:46 - The Future of Psychological Studies Paul discusses the improvements in psychological studies, such as larger sample sizes, preregistration, and more theoretically grounded research. He also mentions the importance of meta-analyses to get a clearer understanding of the overall findings. 00:32:06 - Challenges in Generalizing Psychological Findings Paul acknowledges the difficulty in generalizing psychological findings due to the vast individual differences and confounding factors. He suggests that instead of expecting general principles, we should consider that certain interventions may work for some people but not others. 00:34:18 - Striking a Balance between Theoretical and Applied Psychology Paul discusses the balance between theoretical and applied psychology. While applied work can still be done, he suggests that a deeper understanding of the mind in abstract conditions may be more achievable than practical advice due to the complexity of human behavior. 00:35:08 - Unreliability of Memory Paul highlights the unreliability of human memory and how memories are often reconstructions based on experiences and expectations. He mentions the impact of this finding on areas like eyewitness testimony and emphasizes the need for caution when relying solely on memory. 00:39:25 - The Complexities of Job Satisfaction Paul discusses the complexity of job satisfaction, noting that it goes beyond just high salaries or pleasant work environments. Meaning, challenge, and the ability to make a difference are important factors that contribute to job satisfaction, even in lower-paying or less respected professions. 00:46:14 - The Spotlight Effect Paul discusses how people tend to believe that they are the most important person to others, but in reality, everyone is focused on themselves. This phenomenon is known as the spotlight effect. 00:46:37 - Influence and the Spotlight Effect The concept of the spotlight effect is further explored in Vanessa Blonde's episode. The show notes provide more information on this topic. 00:47:18 - Connecting with Paul Bloom To connect with Paul Bloom and learn more about his books, visit his website at paulbloom.net. He also recently started a Substack called Small Potatoes for sharing his thoughts without going through an editor. 00:47:46 - Announcing the Substack Paul announces the launch of his Substack, Small Potatoes, where he will be writing and sharing interesting thoughts and ideas. 00:48:04 -  Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Paul: Follow Paul on Twitter Paul's website Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Psych, by Paul Bloom Just Babies, by Paul Bloom You Have More Influence Than You Think, by Vanessa Bohns Blindsight, by Prince Ghuman and Matt Johnson Your Future Self, by Hal Hershfield Top Recommended Next Episode: Why We Like The Things We Like, with Prince Ghuman (ep 345) Already Heard That One? Try These:  Behavioral Science in the Wild, with Dilip Soman (ep 241) Framing (ep 296) Priming (ep 252) Status Quo Bias (ep 142) Brainy Benefits of Gratitude (ep 236) Happier Hour, with Cassie Holmes (ep 257) Memory Biases (ep 280) Defaults, the “D” in NUDGES (ep 38) Confirmation Bias (ep 260) Focusing Illusion (ep 330) Motivation and Incentives with Kurt Nelson (ep 295) Your Future Self, with Hal Hershfield (ep 329) You Have More Influence Than You Think, with Vanessa Bohns (ep 318) Do Nudges Work? With Michael Hallsworth (ep 218) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter The Spotlight Effect Scrivener Paul's Substack: Small Potatoes

In this episode of The Brainy Business podcast, you'll hear an insightful conversation between host Melina Palmer and guest Prince Ghuman, a renowned neuromarketer and author. The discussion centers around the importance of incorporating neuroscience and psychology in marketing strategies. Prince emphasizes the need for marketers to understand human behavior and behavior science in order to create more effective campaigns and improve customer satisfaction.  He discusses concepts like pattern recognition, the mere exposure effect, and the balance between novelty and familiarity. Prince also explores the adoption curve and how different consumer segments prefer varying degrees of newness and safety. By incorporating these insights into your marketing strategies, you can better connect with consumers and optimize your marketing efforts. This episode provides valuable knowledge and practical tools for marketers seeking to enhance their marketing strategies and campaigns. In this episode, you will: Discover the untapped potential of incorporating neuroscience and psychology in your marketing strategies for more effective customer engagement. Unravel the concept of NAS (new and safe) and unlock its impact on consumer preferences, positioning your brand as a trusted choice in the market. Gain a deep understanding of the adoption curve and learn how to appeal to different consumer segments, maximizing your marketing efforts for better ROI. Harness the power of pattern recognition to identify consumer preferences and create meaningful brand connections that drive loyalty and repeat business. Explore the shared responsibility of consumers and marketers in shaping the digital landscape, ensuring ethical practices that foster trust and satisfaction in the online marketplace. Show Notes: 00:00:00 - Introduction, Melina introduces the episode and welcomes Prince Ghuman as the guest. They discuss the intersection of behavioral science and marketing and Prince's background in the field. 00:02:08 - Prince's Background and Playbook, Prince shares his journey into the world of behavioral science and marketing. He discusses his experience working at startups and established corporations, as well as his transition to becoming a professor. Prince highlights the importance of neuroscience and psychology in marketing and mentions the playbook he developed over the years. 00:06:12 - Principles vs. Hard Science in Neuromarketing, Prince explains the division between principles and hard science in neuromarketing. He emphasizes the significance of understanding the principles of human behavior and psychology in marketing, even if neuroimaging is not accessible to all marketers. 00:08:23 - The Importance of Principles in Neuromarketing, Prince discusses the importance of principles in neuromarketing and how they can be applied to improve marketing strategies. He mentions the lack of emphasis on neuroscience and psychology in traditional marketing curricula and highlights the need for more practical applications of behavioral science in marketing. 00:10:00 - Applying Decision-Making Science to Marketing, Prince mentions the book Thinking, Fast and Slow by Daniel Kahneman and its significance in understanding decision-making. However, he emphasizes the need for tactics and practical applications of decision-making science in marketing and customer experiences. He envisions a future where neuromarketing principles are integrated. 00:15:00 - Evolution of Marketing and A/B Testing, The conversation begins with a discussion about the evolution of marketing and the use of A/B testing. The guest emphasizes the importance of understanding the psychological underpinnings behind marketing strategies and conducting more scientifically informed tests. 00:16:30 - Why We Like What We Like, The guest introduces the concept of the mere exposure effect, which states that the more we are exposed to something, the more likely we are to prefer it. They also discuss the idea of "new and safe," where people are attracted to things that are both novel and familiar. Understanding this concept can help brands come up with better product tests and launch strategies. 00:18:16 - The Psychological Context of Product Adoption, The guest explains how the psychological context of product adoption is often overlooked. Early adopters are more accepting of imbalances between new and safe, while late adopters prefer safety. Understanding this can help brand managers tailor their launch strategies and target different segments of the market. 00:21:14 - Using Familiarity and Novelty in Product Launches, The guest uses the example of Oreo cookies to illustrate how brands can incorporate familiarity and novelty to attract mass market appeal. By sandwiching a new flavor between familiar elements, brands can grab attention and break through established patterns, even if the new flavor itself doesn't sell well. 00:24:34 - Pleasure in Pattern Recognition, Prince addresses a question about why humans derive pleasure from pattern recognition. 00:29:31 - The Use of Game Mechanics in Engagement, The guest talks about how game mechanics are being used across various genres of games to increase engagement. He gives examples of sports games like NBA, soccer, FIFA, and NFL, as well as board games like Monopoly. Unpredictability is a key factor in increasing engagement, and this is seen in social media apps like Facebook, Instagram, and TikTok, where users are constantly scrolling to see what comes up next in their feed. 00:30:46 - Engagement 2.0 and Compulsive Behavior, The guest discusses how engagement in digital products, like social media apps, can lead to compulsive behavior. The unpredictability of what comes next on these platforms keeps users engaged and scrolling. He emphasizes that engagement is only a few steps away from compulsive behavior and explains why some apps have come under fire for exploiting this. 00:34:57 - The Role of Users in Data Science and Behavior Modeling, The guest points out that while tech companies are often criticized for using data science unethically, users also play a role in this behavior modeling. He suggests that consumers need to be willing to pay for digital products and services if they want to see a change in the way data science is used. He compares it to the organic food movement, where consumers demanded and paid a premium for healthier options. 00:36:27 - Marketers' Responsibility in Understanding Neuroscience, The guest emphasizes the importance for marketers to understand neuroscience and psychology in order to create better products and experiences for consumers. 00:43:10 - Importance of Understanding Your Customers, Understanding your customers' goals and communication preferences is crucial in business. Avoid comparing yourself to others and focus on meeting your customers' needs. This is the foundation of Melina Palmer's book What Your Customer Wants and Can't Tell You. 00:43:37 - Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Prince:  Follow Prince on LinkedIn  Follow Prince on Twitter  PopNeuro website Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Blindsight, by Prince Ghuman and Matt Johnson Neurobranding, by Peter Steidl Thinking, Fast and Slow, by Daniel Kahneman Crossing the Chasm, by Geoffrey Moore The Tipping Point, by Malcolm Gladwell Top Recommended Next Episode: Neuroscience and Behavioral Economics, with Matt Johnson (ep 160) Already Heard That One? Try These:  Indistractable, with Nir Eyal (ep 290) The Life-Saving Skill of Story, with Michelle Auerbach (ep 288) A More Beautiful Question, with Warren Berger (ep 200) Branding That Means Business, with Matt Johnson (ep 231) Disney: A Behavioral Economics Analysis (ep 292) Availability Bias (ep 310) Familiarity Bias (ep 149) Relativity (ep 12) Get Your DOSE Of Brain Chemicals (ep 123) Habits (ep 256) The Power of Habit (ep 22) Non-Obvious Thinking with Rohit Bhargava (ep 297) Surprise & Delight (ep 276) McDonalds' Irrational Loyalty Program (ep 279) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter We Asked: Why Does Oreo Keep Releasing New Flavors?

In this episode of The Brainy Business podcast, host Melina Palmer interviews Sigi Hale who delves into the fascinating world of neurodiversity and its impact on decision-making in the field of market research. By understanding the diverse brain types and their unique strengths, businesses can optimize their decision-making processes and improve their marketing strategies. Dr. Hale emphasizes the importance of self-reflection, recognizing our natural tendencies, and leveraging different decision-making systems based on the situation.  This episode provides valuable insights for market researchers and business professionals who strive to enhance their decision-making abilities and achieve better results. By embracing neurodiversity and aligning roles and tasks with individuals' brain types, organizations can harness the full potential of their teams and optimize team performance. With Sigi's expertise in neuroscience and decision-making, coupled with Melina's enthusiasm for understanding the brain, this discussion offers thought-provoking insights that can revolutionize the way businesses approach decision-making. In this episode: Discover how to optimize personal cognitive abilities for successful market research with a focus on neurodiversity and decision-making. Learn to leverage strengths of ADHD as a variation in brain state orientation to elevate productivity. Understand the link between distinct decision-making styles and their influence on consumer behavior. Realize the pivotal role context plays in decision-making and how to craft tailored marketing strategies accordingly. Recognize different brain types within your team and learn how to accommodate these for optimized team performance. Show Notes: 00:00:00 - Introduction, Melina introduces Dr. Sigi Hale and mentions that the conversation will cover topics related to neurodiversity and ADHD. 00:01:46 - Dr. Sigi Hale's Background, Sigi shares his background and transition from academia to the private sector. He explains how he started consulting and eventually joined Alpha Diver, a market research company focusing on understanding consumer behavior. 00:08:12 - ADHD and Neurodiversity, Sigi discusses how the brain works as a multifunctional building block relational system. He explains that ADHD is not a deficit, but a variation in how brain systems are orchestrated. He mentions the benefits of ADHD brain states and their association with specific cognitive abilities. 00:13:10 - Sports Analogy, Sigi uses a sports analogy to further explain the different brain states and abilities associated with ADHD. He compares task-focused behavior to offense in sports and sensory immersive behavior to defense. 00:14:17 - Impact of Color on Physiology, Sigi briefly discusses the impact of color on physiological arousal and preferences. He mentions that asking someone why they like a certain color may not elicit a clear answer due to the physiological factors at play. 00:15:25 - Understanding Different Systems of Knowledge, The brain has different systems of knowledge: episodic knowledge, semantic knowledge, and rational thought. These systems function in parallel and influence decision-making. The ADHD brain is more inclined towards instinctual and personal experience processes, which can lead to creative and flexible thinking. 00:16:53 - Mapping the World onto Personal Experience, Making decisions based on personal experience and episodic memory allows us to familiarize the world and empathize with others. This process also enhances sensory immersion and can lead to self-transcendent and empathetic experiences. ADHD adults are more likely to engage in this type of processing. 00:18:55 - Shifting Brain States and Neurodiversity, Our brain states can shift throughout the day, affecting our information processing. During ADHD-like brain states, there is an emphasis on instincts, personal experience, and creative thinking. These states can enhance detail-oriented thinking, empathy, and fluid thinking. 00:21:44 - Marginalization of Neurodiversity, Neurodiversity that aligns with ADHD-like processes is often marginalized in education and traditional organizational structures. However, these processes play vital roles in innovation and creativity. Organizations should identify and leverage different features of neurodiversity to unlock the full potential of their teams. 00:24:09 - Optimizing Team Roles, Sigi explains how optimizing team roles involves recognizing different types of neurodiversity and the associated strengths. 00:30:27 - Understanding Neurodiversity in Decision Making, Sigi discusses how different brain types, such as those with ADHD, have unique ways of seeing the world and making decisions. It is important to appreciate this diversity, as it affects how individuals make choices in different market spaces. 00:31:48 - Tailoring Communication for Different Brains, A good salesman understands that different people have different decision-making styles. Some rely on experience and emotions, while others focus on facts and figures. A deep understanding of these differences allows for effective communication and marketing strategies. 00:32:48 - Measuring Decision-Making Styles in Populations, Market research involves measuring the expression of different decision-making styles in various market spaces and cohorts of people. Understanding how these styles change over time and in different situations is crucial for making sense of human decision-making. 00:37:24 - Context and Decision Making, The context in which decisions are made greatly influences decision-making psychology. Certain situations can harmonize decision-making styles across individuals, while others may push individuals to make decisions in different ways. Understanding the context is essential for effective advertising and marketing strategies. 00:40:25 - Optimizing as a Solopreneur, As a solopreneur, it is important to understand your own strengths and weaknesses in relation to neurodiversity. Knowing where you excel and where you struggle allows you to find external resources, technologies, and people to buffer against your weaknesses. It's also important to give yourself permission 00:45:47 - Decision-Making Styles, Sigi discusses the different decision-making styles and how to leverage them. He emphasizes the importance of self-reflection and considering personal experience, instincts, and rational thinking when making decisions. 00:46:13 - Leveraging Different Perspectives, Sigi explains the importance of consciously leveraging different perspectives to navigate the world effectively. He suggests giving more weight to either instinctual or rational thinking depending on the circumstances. 00:47:02 - Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Sigi: Follow Sigi on LinkedIn Alpha Diver website Follow Alpha Diver on Twitter Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Unleash Your Primal Brain, by Tim Ash Solving Modern Problems with a Stone-Age Brain, by Doug Kenrick and Dave Lundberg-Kenrick  Magic Words, by Jonah Berger A More Beautiful Question, by Warren Berger Look, by Christian Madsjberg Top Recommended Next Episode: Color Theory (ep 61) Already Heard That One? Try These:  Evolutionary Ideas, with Sam Tatam (ep 204) Solving Modern Problems with a Stone-Age Brain (ep 237)Good Habits, Bad Habits, with Wendy Wood (ep 127) DOSE Brain Chemicals (ep 123) Habits (ep 256) Why We Like The Things We Like, with Prince Ghuman (ep 172)Herding (ep 264) Priming (ep 252) Familiarity Bias (ep 149) Look, with Christian Madsjberg (ep 325) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Case Studies from Alpha Diver

To build authentic brand connections with customers, it is essential for marketing professionals to understand the unique cultural context within which their target audience exists. This encompasses not only the cultural values and beliefs of the intended market but also the broader societal context within which these individuals reside. By accurately identifying their congregation (NOT target market) and their specific cultural attributes, marketers can create tailored messaging that communicates more effectively with the intended consumer base. In the podcast, Dr. Marcus Collins discusses his experience working with various brands, such as Beyoncé, Budweiser, and the Brooklyn Nets, that have built authentic connections with their customers by leveraging behavioral science. As a marketing professor and industry professional, Collins emphasizes the importance of finding a "congregation" of like-minded individuals who share the same beliefs, values, and attitudes as the brand. By focusing on these shared attributes, companies can create more genuine and meaningful relationships with their customers, fostering loyalty and a sense of real connection. In this episode, you will: Understand the significance of culture in crafting effective marketing campaigns. Realize the potential of focusing on a congregation over a target market for greater influence. Grasp the art of blending brand values with cultural norms to create authentic connections. Appreciate the benefits of a humble approach in navigating the ever-changing societal landscape. Analyze successful implementations of cultural marketing by leading companies. Show Notes: 00:00:00 - Introduction, Host Melina Palmer introduces Dr. Marcus Collins, an award-winning marketer, cultural translator, and author of For the Culture. 00:02:21 - Dr. Marcus Collins' Background, Dr. Collins talks about his background, growing up in Detroit, studying engineering, and his journey into marketing, including working at Apple and running digital strategy for Beyoncé. 00:06:29 - Importance of Culture, Dr. Collins explains the importance of culture and how it influences people's behavior and decision-making. He believes that understanding and respecting culture is crucial for businesses to effectively connect with their audiences. 00:09:40 - Learning About People, Marcus shares a pivotal moment in his career when he realized that his understanding of social media was limited because he didn't understand people. This realization led him to study human behavior and psychology, which has been instrumental in his work as a marketer. 00:14:13 - Marketing to Diverse Audiences, Dr. Collins discusses the importance of marketing to diverse audiences and the challenges that come with it. He emphasizes the need for businesses to go beyond surface-level diversity and truly understand different cultures and communities. 00:14:22 - The Power of Influence, Marcus Collins talks about the power of influence and how he became a better practitioner by studying network theory and the social sciences. He also shares how theory helped him launch campaigns for the Brooklyn Nets and Budweiser. 00:15:45 - Career Journey, Marcus Collins shares his journey from wanting to study musical theater to becoming a marketer and eventually pursuing a doctoral degree in sociology. He also talks about the importance of having mentors. 00:19:13 - Learning from Dan Ariely, Marcus shares his experience of being connected to Dan Ariely. Melina also shares about the kind nature of Dan. They collectively agree on the power of asking questions and being generous with others. 00:22:06 - Consumer Culture Theory, Marcus Collins talks about his doctoral research on consumer culture theory and how he became interested in the role of culture in understanding consumer behavior. He also discusses the evolution of marketing, from using psychology to sociology to culture to better understand people. 00:27:21 - Find a Congregation, Marcus discusses the importance of finding a congregation – or a group of people who share your values and beliefs – rather than a generic target market. He emphasizes the need for brands to focus on building a community and connecting with their audience on a deeper level. 00:28:37 - Understanding People and Business, People are at the core of business. Culture is anchored in our identity, and our identity is the character in the story we tell ourselves. Therefore, companies should target people who see the world the way they do, and those people will not only consume but also tell other people like them. 00:31:23 - Finding the Congregation, The biggest cheat code for understanding the underlying physics of humanity is behavioral sciences. Consumption is a cultural act, and our consumption is a product of our cultural subscription. Therefore, companies should focus on finding the congregation of people who see the world the way they do, and those people will do the marketing and communication for them. 00:35:01 - Relating it to Nike's Core Belief, Nike believes that every human body is an athlete, and they exist to help people realize their best athletic self. Nike talks to athletes, not people who just buy sneakers. They preach the gospel to their congregation, which is made up of many tribes who see the world the way they do. And those people not only consume but also share the gospel with other people. 00:38:55 - Consumption is a Cultural Act, Understanding the underlying physics of humanity is the biggest cheat code for any profession, whether you're an accountant, finance person, marketer, HR, leader, or C-suite. Consumption is a cultural act, and our consumption is a product of our cultural subscription. Therefore, companies should leverage the behavioral sciences to segment, target, and activate the market. 00:44:06 - Theoretical vs. Practical, Marcus Collins discusses how everything is theoretical in social sciences and how he spends more time contextualizing his explanations than teaching theories. He talks about how he breaks down complex ideas for students, and this approach has helped him socialize thinking within organizations. 00:45:16 - Humility in Academia, Collins talks about approaching academia from a humble place and realizing that everything is based on what is known at present. He believes that looking at the world from a more humble state has helped him be a better corporate citizen and partner. 00:47:53 - Melina's Closing Thoughts, Palmer discusses the idea of building a congregation of listeners and how understanding identities and tribalism can help businesses connect with consumers. She encourages listeners to consider what their brand could do to embrace culture and create a mutual benefit for everyone involved. 00:49:20 - Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: For The Culture, by Marcus Collins Predictably Irrational, by Dan Ariely Thinking Fast and Slow, by Daniel Kahneman Influence, by Robert Cialdini What Your Employees Need and Can't Tell You, by Melina Palmer Connect with Marcus:  Marcus on Twitter Follow Marcus on LinkedIn Marcus' Website Top Recommended Next Episode: Dan Ariely – What is Shapa? (ep 101) Already Heard That One? Try These:  Social Proof (ep 87)  Neuroscience and Psychology in business, with Matt Johnson (ep 160) Branding That Means Business, with Matt Johnson (ep 231) Why We Like The Things We Like, with Prince Ghuman (ep 172) Secrets of Motivation and Incentives with Tim Houlihan (ep 109) Habits (ep 256) Dr. Robert Cialdini and the (Now!) 7 Principles of Persuasion (episode 157) The Network Effect (ep 262) The Endowment Effect (ep 139) The IKEA Effect (ep 112) Priming (ep 252) Framing (ep 296) Using Semiotics in Retail, with Rachel Lawes (ep 191) What is Cognitive Semiotics? With Sarah Thompson (ep 259) Multinarrative Storytelling, with Troy Campbell (ep 293) The Life-Saving Skill of Story, with Michelle Auerbach (ep 288) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

On the eve of the 300th episode of The Brainy Business, it felt like the perfect time to do a “best of” episode from the first five years of the show (another milestone we are just a couple of weeks away from!). How do we find out the “top” content around here? Thankfully, I don't have to choose (each episode is like one of my babies), and, we don't even have to ask.  You have been voting every day for the last five years as you have chosen which episodes to listen to. And, in these five years, you have cast 904,605 “votes” that made it into the final tally that created this Top 20 list. Thank you to everyone in the more than 170 countries who have listened to, rated, reviewed, subscribed to, and shared The Brainy Business podcast over the last five years. We wouldn't still be here if it weren't for you – please keep it up (and we plan to too!) In this episode:  Delve into the psychology behind consumer decision-making and its impact on businesses. Reinforce your learning by revisiting earlier podcast episodes and mining hidden gems. Embrace the concept of continuous improvement by experimenting and testing new ideas. Show Notes: 00:00:00 - Celebrating the First 5 Years, In this episode, host Melina Palmer celebrates The Brainy Business podcast's 299th episode and the first five years of the podcast. She shares that upcoming new episodes include an interview with Jonah Berger (301) to kick off the next hundred, as well as the five-year anniversary episode and data visualization designer Sarah K. Miller (303), who created an amazing piece of data art to commemorate the top downloads for the first five years. 00:02:00 - Top 20 Most Downloaded Episodes, Melina shares that 904,605 votes from over 170 countries were cast for the top downloaded episodes – so cool! She then goes on to list the top 20 most downloaded episodes, starting with The Voltage Effect, by John List. Other top episode guests from 11-20 include Kurt Nelson, Troy Campbell, Eric Johnson, Prince Ghuman, and Katelyn Bourgoin. Not to mention, several solo episodes from Melina, like the one on the behavioral economics of Starbucks. 00:09:47 - How to Create Remarkable Experiences with Dan Gingiss, Melina talks about the 13th most downloaded episode of all time, episode 185, with Dan Gingis. They discuss his book The Experience Maker and how to create great experiences using his WISER methodology. 00:12:00 - How to Successfully Pitch Your Business, Melina shares her tips on great pitches in the 11th most downloaded episode of all time, episode 177. She also mentions that if listeners are interested in consulting or improving their pitches, they can book a strategy session or send her an email. 00:13:33 - How to Make Online Courses People Enjoy with Chris Rawlinson, Melina talks about the 10th most downloaded episode of all time, the shocking completion stats for most courses, and how 42 Courses have exceeded all expectations. In this episode, founder Chris Rawlinson shares his tips for creating awesome online courses that people actually complete (and enjoy). 00:17:23 - You Love Influence, Three episodes from specialists in the area of influence, including Vanessa Bohns (You Have More Influence Than You Think), Yale Professor Zoe Chance (Influence Is Your Superpower), and, Robert Cialdini (Influence) all made the top 10. Where specifically did they land and what are some of Melina's favorite insights from these episodes? Give it a listen. 00:21:06 - The Paradox of Choice, Episode 171 focused on the work of Barry Schwartz and how more choices can often lead to overwhelm and a tendency to choose nothing. People are less likely to buy when there are too many choices, so it's important to make it easier for them to choose. This is the 5th most downloaded episode of all time. 00:22:16 - The Dunning Kruger Effect, Episode 198 (refreshed as episode 266) discussed the interesting relationship between confidence and competence and how when we know very little about something (low competence) we have ridiculously high confidence. Once we get more competence and start to see all that we don't know, confidence tanks. This was the 4th most downloaded episode of all time. 00:24:49 - Get It Done, Based on the work of Ayelet Fishback, episode 186 gives tips and insights into the science of motivation to help you complete your goals and get more of the right things done. It's about setting the right goals in the right way and avoiding the relentless pursuit of goals that can sometimes come at our own detriment. Congratulations to Ayelet on the interview with the most downloads ever and the 3rd most-downloaded episode of The Brainy Business podcast! 00:27:01 - The Top Two, Are The First Two, The first two episodes have been the two most downloaded from the beginning. Melina explains why she thinks this is, and some of what you will find in those episodes. 00:32:54 - Recap of the Top 20 Episodes, Get the full list of the 20 most downloaded episodes of all time, so you can add them to your listening queue! 00:33:37 - Thank You, Melina expresses gratitude to all listeners for making the first five years of The Brainy Business podcast a success beyond anything imagined. She also teases new projects coming soon and encourages listeners to sign up for the newsletter/connect on social media to be the first to know. 00:34:31 - Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Get It Done, by Ayelet Fishbach Paradox of Choice, by Barry Schwartz Influence, by Robert Cialdini Influence is Your Superpower, by Zoe Chance You Have More Influence Than You Think, by Vanessa Bohns Top Recommended Next Episode: Unlocking the Secrets of the Brain (ep 1) Already Heard That One? Try These:  The Voltage Effect, w/ John List (ep 190) Motivation & Incentives at Work, w/ Kurt Nelson (ep 187) The Science of Cool, w/ Troy Campbell (ep 169) The Elements of Choice, w/ Eric Johnson (ep 174) Starbucks: Behavioral Economics Analysis (ep 278) Why We Like the Things We Like, w/ Prince Ghuman (ep 172) Creating Content People Can't Help but Engage with, w/ Katelyn Bourgoin (ep 201) How To Create Remarkable Experiences, w/ Dan Gingiss (ep 185) The Truth About Pricing (ep 5) How To Successfully Pitch Your Business (ep 177) How to Make Online Courses People Enjoy (& Complete!) w/ Chris Rawlinson (ep 193) Amazon: Behavioral Economics Analysis (ep 159) You Have More Influence Than You Think w/ Vanessa Bohns (ep 197) Influence Is Your Superpower, w/ Zoe Chance (ep 189) Influence, w/ Robert Cialdini (ep 157) The Paradox of Choice (ep 171) The Dunning Kruger Effect (ep 266) Get It Done, w/ Ayelet Fishbach (ep 186) The Top 5 Wording Mistakes Businesses Make (ep 2) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

The core idea of multi-narrative storytelling involves identifying a central message or concept that resonates with the audience and then expanding on it through a series of complementary stories. While each narrative can stand alone, together they create a comprehensive and compelling representation of the brand's identity and message. Two major brands that have successfully utilized multi-narrative storytelling in their marketing campaigns are Nike and Apple. Both brands have managed to create a global impact with their advertisements, encouraging consumers to connect with the brand on a personal level. By using multiple storylines, these giants have enabled their campaigns to resonate with a wide range of individuals, allowing for broader appeal and deeper emotional connections. During the podcast, Melina and Dr. Troy Campbell discuss how both Nike's "Just Do It" and Apple's "Think Different" campaigns are prime examples of effective multi-narrative storytelling. Companies can learn valuable lessons from these successful brands and apply the same techniques to their own business strategies. This episode will help you to: Uncover the power of multi-narrative storytelling in enhancing brand communication. Master the art of crafting a compelling personal brand identity through diverse stories. Grasp the importance of themes, metaphors, and language in creating engaging narratives. Cater to diverse customer groups by implementing a multi-narrative approach. Gain insights from storytelling techniques employed by successful companies. Show Notes: 00:00:00 - Introduction, Dr. Troy Campbell is back on The Brainy Business podcast (one of our few three-peat guests!) to talk about multi-narrative storytelling, building on his background as a former Disney Imagineer and Netflix Consumer Insights employee. 00:05:02 - Shades of Black, Troy talks about how Netflix uses different shades of black to differentiate importance cues on their platform. 00:11:19 - Definition of Multi-Narrative Storytelling, Multi-narrative storytelling involves telling a core story or idea through multiple complementary narratives. Nike and Apple's famous ad campaigns, "Just Do It" and "Think Different," are examples of multi-narrative storytelling. 00:13:48 - Nike and Apple as Examples, The "Think Different" campaign started as a multi-narrative by showcasing the “misfits” and “rebels” who changed the world. 00:15:10 - The Power of Multi-Narrative Storytelling, Multi-narrative storytelling is about getting a core idea across. It involves creating a core story that is the center of your messaging, which is surrounded by different stories that are used to convey your message. This technique involves using narratives that have associations with your brand that the audience will recognize. (As an example in the Apple campaign, showing a picture of Einstein is powerful because of the associations we all have with him and what his image means.) 00:16:52 - Core Idea of Multi-Narrative Storytelling, The core idea of multi-narrative storytelling is to create a cause-and-effect story. It involves telling a story that explains who you are and what you're trying to achieve, and then surrounding that story with other narratives that support your message. You can use existing stories or create original ones. 00:19:15 - Using Existing Stories as Associations, Multi-narrative storytelling can involve using existing stories as associations to convey your message. This technique involves using stories that your audience is already familiar with and borrowing elements of those stories to support your message. This approach makes it easier for your audience to understand and relate to your message. 00:22:28 - The Power of Metaphor and Semiotics, Metaphor, semiotics, and word choice allow for a deeper level of understanding of how to convey messages. Using these techniques and creating a multi-narrative story around them can make the messaging more powerful and effective. 00:30:36 - Multi-Narrative Storytelling, The concept of multi-narrative storytelling involves creating a core story with multiple examples or narratives that support it. This approach allows for flexibility in communication and can be used to convey complex or abstract ideas. Multi-narrative storytelling is useful in branding, marketing, and other areas of business where a clear and compelling message is necessary. 00:32:19 - Just Do It, Nike's "Just Do It" slogan is specific enough to be relatable and broad enough to appeal to a wide range of audiences. This approach can be applied to other branding or marketing efforts by creating a core story that is supported by multiple narratives or examples. 00:38:01 - Branding, Effective branding involves creating a core story that is supported by multiple narratives or examples. This approach allows for flexibility in communication and can help to appeal to a wider range of audiences. The branding of The Brainy Business podcast is an example of this approach, using a fun and relatable logo to convey complex ideas. 00:41:29 - Thesis and Proof, Effective marketing involves creating a clear thesis and using specific examples to prove it. This approach can be used to convey complex or abstract ideas to a wider audience. The selection of imagery, titles, and stories should support the thesis and help to prove its validity. 00:47:12 - The Power of Storytelling, The way Troy implements his “scientific mind and artistic heart” approach can help businesses understand and leverage techniques from other companies like Disney or Nike to improve their own storytelling strategies. 00:47:43 - Multi-Narrative Storytelling, Companies can use multi-narrative storytelling to tie together narratives within their own organization, for the benefit of both customers and employees. Understanding the stories woven within a brand is essential for weaving them together to make a great brand. 00:48:37 - Related Episodes, Other podcast episodes relating to storytelling include David Paull on behavioral storytelling, Dr. Michelle Auerbach, and Sam Evans. These episodes and their related materials are linked below. 00:49:10 - Conclusion,  Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! CONNECT WITH TROY TROY'S WEBSITE ON YOUR FEET TROY ON LINKEDIN Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Choice Hacking, by Jennifer Clinehens What Your Customer Wants and Can't Tell You, by Melina Palmer The Experience Maker, by Dan Gingiss Blindsight, by Matt Johnson and Prince Ghuman Alchemy, by Rory Sutherland Top Recommended Next Episode: The Science of Cool, with Troy Campbell (ep 169) Already Heard That One? Try These:  Flip The Script! With Troy Campbell (ep 253) Why We Like The Things We Like, with Prince Ghuman (ep 172) Disney: Behavioral Economics Analysis (ep 292) Starbucks: Behavioral Economics Analysis (ep 278) Costco: Behavioral Economics Analysis (ep 47) Peloton: Behavioral Economics Analysis (ep 86) Choice Hacking, with Jennifer Clinehens (ep 141) Social Proof (ep 87) Priming (ep 252) Peak-End Rule (ep 97) Get Your D.O.S.E. of Brain Chemicals (ep 123) Surprise and Delight (ep 276) The Life-Saving Skill of Story, with Michelle Auerbach (ep 288) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

Creating brain-friendly experiences involves understanding how human psychology and behavioral principles can be integrated into the design of products and services. By recognizing and leveraging these concepts, brands can establish a stronger emotional connection with their customers and create experiences that resonate long after the interaction has ended. In the podcast, Melina Palmer advocates for infusing behavioral economics concepts into business practices and learning from Disney's approach. She encourages brands to delve into the "why" behind their existence and explore principles like framing, nudges, and nostalgia to foster lasting relationships with customers. The goal is to deliver unforgettable experiences that keep customers coming back for more, just as Disney has managed to do, time and again. Discover the art of blending novelty and nostalgia to create Disney magic. Unravel the secrets behind Disney's scarcity and identity-based marketing techniques. Learn how to improve customer experience during those unavoidable wait times. Implement Mickey's Ten Commandments and Imagineering Team's guiding principles. Uncover brain-friendly storytelling methods that boost revenue generation. Show Notes: 00:00:00 - Introduction, Melina introduces the podcast episode, which is about the behavioral economics of Disney. She talks about how Disney is part of our culture and upbringing and how it is a complex web of companies. 00:06:42 - Disney's Focus on Innovation, Disney's focus on innovation and constantly working to be better has stuck with the company for over 90 years. They balance expectations with surprise and delight in a way that works with the brain's bias for the status quo. 00:09:19 - Nostalgia, Disney embraces nostalgia in its parks, movies, and merchandise. They keep some things static over decades to evoke a feeling of nostalgia and balance it with new adaptations to keep it fresh. 00:12:17 - Novelty and the IKEA Effect, Disney incorporates novelty and the IKEA effect, which is the idea that people value things they helped create. Disney has little surprises throughout its parks, like hidden Mickeys, and Easter eggs in its movies. They also let people create their own experience with the brand, like embroidering names onto Mickey ears. 00:15:00 - Emotional Bonding, Being part of the fun and shaping the experience makes people emotionally bonded to the Disney brand. Helping pick out Mickey ears or discovering hidden Mickeys can prime memories and conversations and helps people like the brand more. 00:16:07 - Scarcity and Buzz, Disney's scarcity of specialty ears creates buzz and excitement among park visitors, who love to follow the crowd. This generates social proof, making the limited item even more popular and highly sought after. It's a stroke of genius by Disney to create scarcity in a way that gets people talking about the brand. 00:19:22 - Thoughtfulness in Experiences, Disney is known for being thoughtful in their experiences, making even the bad moments an experience all their own. By creating fun and engaging interactions including, hidden Mickeys, and themed line experiences, Disney turns waiting in a long line into a dopamine-generating, anticipation-building experience. This thoughtfulness is a gift that people repay with loyalty and fandom. 00:23:18 - Mickey's Ten Commandments, Mickey's Ten Commandments are a set of guiding principles that define Disney's values and handbook. Two commandments that stand out are to "avoid overwhelm" and "tell one story at a time." By simplifying the customer experience, reducing decision fatigue, and thinking through every experience, Disney can remain the happiest place on Earth for over 65 years. 00:28:17 - Imagineering Process, Disney's Imagineering Team goes through a process of asking questions to guide every new project, starting with what could it be and ending with how did we do? By using this process, Disney creates a flexible approach that allows for variety while still maintaining a high level of thoughtfulness and attention to detail. 00:31:03 - Starting with Story, Disney starts by creating a great story and then builds everything around it. This approach is different from the standard approach where a product is created, and then a story is created around it. By starting with a story, Disney ensures that the audience is emotionally invested in the story and the products or services associated with it. 00:31:51 - Brain-friendly Experiences, Brands can benefit from creating brain-friendly experiences by starting with a story. Starting with a story creates a sense of emotional investment and makes the experience more memorable. Incorporating various concepts from behavioral economics, such as framing, nudges, and nostalgia, can help create a more brain-friendly experience. 00:33:36 - Insights and Inspiration, Disney is a master of creating a balance between novelty and nostalgia in their experiences. They recognize that people want to share their childhood experiences with future generations, and they create experiences that allow them to do so. Disney also pays attention to the true end of the experience, which is not when someone leaves the park, but when they can relive the experience through photos. Companies can learn from Disney by creating similar brain-friendly experiences. 00:35:09 - Making Memories, Disney understood the true end of their experience, which was the moment when people could relive the experience through photos. They worked with Kodak to paint the park in colors that would look best when printed on photo paper, creating amazing, stellar pictures that helped make the memories stronger. Creating brain-friendly experiences involves paying attention to the details that make all the difference. 00:35:08 - Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Choice Hacking, by Jennifer Clinehens What Your Customer Wants and Can't Tell You, by Melina Palmer The Experience Maker, by Dan Gingiss Blindsight, by Matt Johnson and Prince Ghuman Alchemy, by Rory Sutherland Top Recommended Next Episode: Why We Like The Things We Like, with Prince Ghuman (ep 172) Already Heard That One? Try These:  Starbucks: Behavioral Economics Analysis (ep 278) Costco: Behavioral Economics Analysis (ep 47) Peloton: Behavioral Economics Analysis (ep 86) Choice Hacking, with Jennifer Clinehens (ep 141) Why Our Brains Love Nostalgia & Traditions (ep 79) Social Proof (ep 87) Priming (ep 252) Peak-End Rule (ep 97) Loss Aversion (ep 9) Get Your D.O.S.E. of Brain Chemicals (ep 123) Habits (ep 256) Surprise and Delight (ep 276) Status Quo Bias (ep 142) IKEA Effect (ep 112)  Scarcity (ep 270) Reciprocity (ep 238) NUDGES & Choice Architecture (ep 35) The Overwhelmed Brain and Its Impact on Decision Making (ep 32) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter The Psychology Behind Disney's “10 Commandments” for Experience Design The Science Hiding in Mickey's Pixie Dust Disney Proves That Profitable Marketing Is About Brand Stories Be Like Disney: Why You Should Embrace Imagineering Principles in Branding How Disney Built An Empire By Designing Brand Experience Why are so many adults obsessed with Disney theme parks? Here's an upside-down Mickey at the Big Thunder Mountain Railroad in Frontierland

How will AI impact decision-making and human interaction? Kipp and Kieran are joined by Phil Agnew (Host of Nudge Podcast) to dive deep into the implications A.I. will have not only on human interaction but how it impacts marketing decisions. Learn the importance of being distinct within your field, the gap between good and great from marketing with A.I., and whether A.I. will make us more or less innovative. About Phil Agnew Phil works for Buffer. He is a keen writer and avid public speaker with specific interests in product marketing, brand development, and entrepreneurialism. He is also the host of Nudge, a podcast that helps marketers understand the science behind good marketing.  Check out Phil's work! Nudge Podcast https://www.nudgepodcast.com/  Twitter https://twitter.com/p_agnew  Mentions iCat unplugging https://www.youtube.com/watch?v=7Kf9coMuVuI  Eliezer Yudkowsky on Lex Fridman Podcast https://www.youtube.com/watch?v=AaTRHFaaPG8  Von Restorff effect https://thebehavioursagency.com/von-restorff-effect/#:~:text=What%20is%20the%20Von%20Restorff,ll%20remember%20the%20red%20one.  Evolutionary Ideas by Sam Tatam https://www.harriman-house.com/evolutionaryideas  Blindsight by Matt Johnson and Prince Ghuman https://www.amazon.com/Blindsight-Mostly-Hidden-Marketing-Reshapes/dp/1950665062  Labor Illusion https://www.hbs.edu/faculty/Pages/item.aspx?num=40158  We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

In today's conversation, I am joined by Dr. Tessa Misiaszek, coauthor of Branding That Means Business. Tessa is an instructor with Harvard Professional Development Programs, as well as a Professor at Hult International Business School. She brings extensive experience developing human capital strategies to improve business communications. Previously she served as CEO of Empathetics, Inc. – a company that developed empathic communications training for healthcare professionals, and she is currently the Head of Research for Korn Ferry. She is also one of the hosts of The Happy At Work Podcast, which I was honored to be a guest on recently discussing my book, What Your Employees Need and Can't Tell You. Today, Tessa is here discussing her new book, Branding that Means Business, which she co-authored with Matt Johnson, who was on the show two weeks ago talking about the customer side of branding. Today, Tessa and I look a little more on the employee side of things and how much that matters for brands. Listen in to learn more. Show Notes: [00:43] In today's conversation, I am joined by Dr. Tessa Misiaszek, coauthor of Branding That Means Business. [02:41] Tessa shares about herself and the work she does.  [04:06] Tessa met Matt in England and they had an argument about empathy. [06:06] Her debate with Matt was if empathy had a scaling issue and if empathy can deplete you as a person.  [08:13] Tips for working with a co-author? If you go into business or create a start-up with a partner it is like a marriage. If it goes bad, it can go really bad. You want to make sure you have the right partner at the onset.  [11:04] Today we are going to talk about the internal functioning of marketing, branding, and culture.  [11:45] The function of marketing is value creation.      [13:45] A brand is not marketing. A brand is an asset to your marketing strategy. [16:17] Authenticity needs to tie through everything and the outward messaging to customers matters.   [18:41] At the end of the day it is the transparency that builds trust and once consumers have trust that you are doing what you say you are they are more likely to be loyal and forgiving if something happens.  [22:05] The more empathy you can have for the way that your consumers live their lives and think about how your product and service are integrated into the way they live their lives that will allow you to build a more authentic brand connected to them.  [23:42] Brand is really the great differentiator today.   [26:42] Empathizing with the customers is crucial.  [29:00] As a brand you can't be all things to all people so don't try to be.  [29:49] Companies are only as good as the people that run them. Being able to really connect that purpose to the employee organization and culture that you develop within the company is very important.   [31:50] Mission and values are just the beginning. Next, you have to think about the infrastructure and operations.  [33:54] Zappos worked on creating and building a culture that really engaged the employees and then delivered on that and drive everything about the company.  [35:28] Melina shares Zappos' ten core values. Tessa recommends that start-ups start with five unique authentic values. [37:14] If we all say we have the best service then nobody has the best service unless you are really living that. It is not enough to just say it, you have to show it.  [40:09] Values are not just words on a board. You have to think about how these values will evolve over time. To stay true to that as a company you have to continue to innovate based on those values.  [42:50] There should be an inventory once a year of company values.   [44:35] Tessa's podcast Happy At Work talks about organizational culture, employee engagement, and how to create a positive workplace environment.   [45:09] Melina shares her closing thoughts.  [46:03] Your brand promise may not be the same as your core values...and even if you don't have something written out anywhere (yet) or aren't really living those days in and day out (yet) consider this an opportunity to look at those and see how you can be doing better. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Branding That Means Business, by Matt Johnson and Tessa Misiaszek Blindsight, by Matt Johnson and Prince Ghuman What Your Employees Need and Can't Tell You, by Melina Palmer The Speed of Trust, by Stephen M.R. Covey Delivering Happiness, by Tony Hsieh Connect with Tessa:  Tessa on LinkedIn Tessa on Twitter The Happy At Work Podcast Top Recommended Next Episode: Branding That Means Business with Matt Johnson (episode 231) Already Heard That One? Try These:  Neuroscience and Psychology in the Business World, An Interview with Matt Johnson  (episode 160) Why We Like the Things We Like, with Prince Ghuman, coauthor of Blindsight (episode 172) Introducing Kwame Christian and How to Use the Compassionate Curiosity Framework for Difficult Conversations (episode 107) What is Value? (episode 234) How to create a brainy brand (episode 230) That Time I Went Viral… with Dr. Daniel Crosby (episode 212) Reciprocity (episode 23) The Speed and Economics of Trust, an Interview with Stephen M.R. Covey (episode 148) IKEA Effect (episode 112) The Power of Us with Dr. Dominic Packer (episode 178) Bikeshedding (episode 99) Time Discounting (episode 51) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter  Korn Ferry Empathy Company Zappos 10 Core Values Embracing Change: Melina's Episode on The Happy At Work Podcast Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You “Think Different”

Today I am very excited to have Dr. Matt Johnson back on the show to talk about Branding That Means Business, a new book he has co-authored with Dr. Tessa Misiaszek (who will be on the show in a few weeks talking about her background and the aspects she brings to this fascinating project). Matt was on the show in 2021 talking about his other book, Blindsight (which he co-authored with Prince Guhman, who was also on the show last year.) Matt is a professor, researcher, and writer, who received his Ph.D. in Cognitive Psychology/Neuroscience from Princeton University in 2013. His focus now is on bridging the gap between science and business; to accomplish this, he works across several fields including behavioral economics, consumer neuroscience, and experiential marketing. A contributor to major news outlets including Forbes, Entrepreneur, Business Insider, and VICE, and a writer for Psychology Today, he regularly provides expert opinion and thought leadership on a range of topics related to the human side of business. He advises both start-ups and large brands and has served as an expert-in-residence to Nike's Innovation Team in Portland, Oregon. Matt is so much fun and a wealth of fascinating information. We are going to talk about so many awesome things today so you don't want to miss it.  Show Notes: [00:42] Today I am very excited to have Dr. Matt Johnson back on the show to talk about Branding That Means Business, a new book he has co-authored with Dr. Tessa Misiaszek. [02:48] Melina and Matt share the similarities in their lives.  [04:08] Matt shares his background and how he found himself in the world of neuro and behavioral science.  [05:53] His second book, Branding That Means Business is written for the business practitioner on how to build brands and how companies can create enduring brands with consumers and markets.  [08:49] One of his goals when writing a book is to write for as broad of an audience as possible within popular science, but also for very niche behavioral science readers.  [11:11] Every experience you have consuming content is potentially going to be featured in some sort of written word.  [12:22] Twitter can be an amazing resource. Incredible business minds and academics are sharing on Twitter.    [15:15] The rule of the brand is to create trust. Trust is an absolute game changer when it comes to consumer dynamics.      [17:55] When information or an advertising claim comes from a brand you trust it is much more System 1 oriented and it changes the decision-making process to be much easier and free-flowing.  [19:59] Building a brand is like building a house. The goal isn't to just build the house and structure, but ultimately to build a home that creates a positive emotional experience and a sense of warmth and belonging.   [22:39] Interactions within the brain and how you feel about it — those associations are so key.  [23:16] A brand is an element of the company. It is a tool of the company that adds unique value above and beyond the products themselves and it helps the company differentiate itself from industry competitors.   [26:36] We need to know what our brand associations are so we can change them or embrace them.   [27:46] How the brand is sculpted at the level of the brain and the consumer and how that is aggregated over the entire market can be very different.    [30:36] After research, KitKat completely changed its marketing in Japan and it had a huge impact.  [31:50] So often companies and people end up really making things so much harder for us than they have to be. If you let go and have the current take you then you can get somewhere more meaningful.  [34:28] Our job as the brand manager is not to be the guardians of the brand image but as the caretaker of it.  [36:20] Micro and nano influencers have smaller audiences, but because they are very engaged followers that can be very effective.  [38:14] Many people are willing to partner with brands that mean something to them.   [40:26] Among younger consumers there is a “learned allergy” to top-down advertising. This is one of the reasons why TikTok has been so huge with product advertising.  [43:22] Organic marketing and integrated content are becoming more and more attractive.   [46:14] If it is perceived to be a small brand the expectations are that it is going to be a brand that you really know, you could directly interact with it, and you could possibly co-create with the brand. This differs from big brands who should adopt this different strategy.  [47:59] Differentiation and consumer perception are important. It really matters to consider consumer perceptions in terms of those expectations.   [50:31] Melina shares her closing thoughts.  [52:20] Knowing what is going on in the world and finding how you can relate your brand to the current conversation is so key to using branding effectively in your business. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Branding That Means Business, by Matt Johnson and Tessa Misiaszek Blindsight, by Matt Johnson and Prince Ghuman Semiotics in Retail, by Rachel Lawes The Speed of Trust, by Stephen M.R. Covey What Your Customer Wants and Can't Tell You, by Melina Palmer Connect with Matt:  Matt's Website Matt on Twitter Matt on LinkedIn Top Recommended Next Episode: Neuroscience and Psychology in the Business World, An Interview with Matt Johnson  (episode 160) Already Heard That One? Try These:  Why We Like the Things We Like, with Prince Ghuman, coauthor of Blindsight (episode 172) The Power of Story, an Interview with Dr. Michelle Auerbach (episode 145) The Speed and Economics of Trust, an Interview with Stephen M.R. Covey (episode 148) Using Semiotics in Retail with Rachel Lawes (episode 191) Priming (episode 18) Novelty and Stories (episode 54) Framing (episode 16) How to create a brainy brand (episode 230) Social Proof (episode 87) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter  The Atlantic Annie's Newsletter

Today's episode is all about branding — and specifically, my insights for how to incorporate brain science and behavioral economics insights so you can have a brainy brand that resonates better with your potential customers, clients, members, etc., and is one of those coveted “favorite brands” in the mind of your consumer.  When your brand is thinking about becoming a beloved “favorite” it is important to consider the experience people have with you. Becoming a favorite is a lot like dating and marriage. On a first date, you are looking for all sorts of data to help categorize someone as a hero or a zero — you want to be able to cut your losses before you invest too much. It's the same with brands. It is important to not make mistakes. You especially want to be on your best behavior early on in the customer relationship to build up that “favorite” status. The tips in this episode will help you leverage behavioral economics to do just that (including what your brand needs to learn from your favorite actors). Now is a great time to be thinking about your brand and goals for the next year. What changes can your brand make and where is it worth the investment in becoming a more brainy and beloved brand? Keep that in mind as you listen today. Show Notes: [00:41] Today's episode is all about branding — and specifically, on my insights for how to incorporate brain science and behavioral economics insights so you can have a brainy brand that resonates better with your potential customers, clients, members, etc., and is one of those coveted “favorite brands” in the mind of your consumer. [01:26] When your brand is thinking about becoming a beloved “favorite” it is important to think about the experience people have with you, and becoming a favorite is a lot like dating and marriage. [04:14] A brand can take a generic item and turn it into something more.  [05:37] Marketing and branding are not the same things. Marketing is all the one-off things that you do to get your name out there.  [07:45] A brainy brand knows what it is trying to achieve and builds quantitative and qualitative research projects to test, learn, and grow.  [08:26] Truly great marketers (like great scientists) are great questioners. [10:55] Our brain makes associations whether we ask it to or not.  [12:35] Priming is really related if you want to make sure you have a brainy brand. You want to make sure you are associating your brand properly with the right things.  [15:01] It is important to be strategic and thoughtful about what it is you are doing for your company.   [16:51] You need to use the associations of the brain to make it as easy as possible on the customer. Be strategic. Think about how you can make it easy, as well as where they might make an error so you can help them avoid missteps and make the right choice.  [18:31] Above all, a brainy brand knows that everything matters.   [19:47] Brands have personalities just like people and for good reasons. Known personalities create expectations in our brains.   [21:09] Smart brands know the work is never done.   [24:04] Method acting is a lot like business branding because they both require a lot of preparation and understanding of things that may never be brought up. [25:16] Brainy brands know everything about who their brand is as if it were a person or a character.  [26:31] The other important thing to remember if you want a brainy brand is that perception is reality.   [27:28] Brainy brands need to have everyone on board rowing the boat in the right direction.   [28:35] Behavioral economics and other studies of the brain look into why people do the things they do and how to use insight to predict what they might do in the future.   [29:14] Melina's closing thoughts Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Branding that Means Business, by Matt Johnson & Tessa Misiaszek What Your Customer Wants and Can't Tell You, by Melina Palmer Blindsight, by Matt Johnson & Prince Ghuman Contagious, by Jonah Berger How Brands Grow, by Byron Sharp Top Recommended Next Episode: Matt Johnson (episode 227) Already Heard That One? Try These:  Why We Like the Things We Like, with Prince Ghuman, coauthor of Blindsight (episode 172) Peak-End Rule (episode 97) Priming (episode 18) How to Set, Achieve & Exceed Brainy Goals (episode 70) The Power of Habit (episode 22) Availability Bias (episode 15)) Framing (episode 16) Surprise and Delight (episode 60) Reciprocity (episode 23) Disney: A Behavioral Economics Analysis (episode 144) Apple Card: A Behavioral Economics Analysis (episode 42) Starbucks: A Behavioral Economics Analysis (episode 73) Questionstorming at KIND / Mars with Beatrix Daros  (episode 215) The Overwhelmed Brain and Its Impact on Decision Making (episode 32) Get Your D.O.S.E. of Brain Chemicals (episode 123) Expect Error: The "E" in NUDGES (episode 39) How To Set Up Your Own Experiments (episode 63) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter  Unconventional Wisdom How to Make Your Content Go Viral Dogs on the Street, Pumas on Your Feet: How Cues in the Environment Influence Product Evaluation and Choice 15 Actors Who Went to Seriously Extreme Measures for a Role HR and Marketing: A Natural Partnership

Over the past few months we've had riveting conversations with brands who have mastered the art of brand loyalty. We've discovered the value of customer experience, created insta-worthy FOMO and explored the nuances of neuromarketing. All while striving to answer the ultimate question: how do we get customers to fall in love with our brand or service? In this week's episode we're recapping the sage lessons we've learned in our customer-centric journey so far.   Some highlights of what we cover: How to use brand purpose as a guide to make key business decisions with Leeway Home Why understanding the science of attraction can help you attract customers and create brand loyalty with Prince Ghuman, co-author of Blindsight What it looks like to create a company based on representation and change with BE.U.TYMRK.D co-founders Shellise Josephs and Kadene Brown The importance of focusing on customer experience with Wood Fire Food Co. How to build a business based on how you want your customers to feel with Gideon's Bakehouse   Listen to the full episodes of Season 2 so far: Leeway Home (P.1): Unboxing Consumer Needs Through Customization: https://podcasts.apple.com/us/podcast/leeway-home-p-1-unboxing-consumer-needs-through-customization/id1535090919?i=1000544916467 Leeway Home (P.2): Unboxing Consumer Needs Through Customization: https://podcasts.apple.com/us/podcast/leeway-home-p-2-unboxing-consumer-needs-through-customization/id1535090919?i=1000548216046 Blindsight (P.1): The Science Behind Why Consumers Really Buy: https://podcasts.apple.com/us/podcast/blindsight-p-1-the-science-behind-why-consumers-really-buy/id1535090919?i=1000549642433 Blindsight (P.2): The Science Behind Why Consumers Really Buy: https://podcasts.apple.com/us/podcast/blindsight-p-2-the-science-behind-why-consumers-really-buy/id1535090919?i=1000550452519 U.TYMRK.D (P.1): Setting A New Standard for Beauty: https://podcasts.apple.com/us/podcast/be-u-tymrk-d-p-1-setting-a-new-standard-for-beauty/id1535090919?i=1000551942320 U.TYMRK.D (P.2): Setting A New Standard for Beauty: https://podcasts.apple.com/us/podcast/be-u-tymrk-d-p-2-setting-a-new-standard-for-beauty/id1535090919?i=1000552559979 Wood Fire Food (P.1): A Three Ingredient Story of Brand Loyalty: https://podcasts.apple.com/us/podcast/wood-fire-food-p-1-a-three-ingredient-story-of-brand-loyalty/id1535090919?i=1000555582037 Wood Fire Food (P.2): A Three Ingredient Story of Brand Loyalty:https://podcasts.apple.com/us/podcast/wood-fire-food-p-2-a-three-ingredient-story-of-brand-loyalty/id1535090919?i=1000556270828 Gideon's Bakehouse: A Palatable Love Letter To A Community: https://podcasts.apple.com/us/podcast/gideons-bakehouse-a-palatable-love-letter-to-a-community/id1535090919?i=1000560254724 Links to our Guests: Leeway Home: https://leewayhome.co/ BEUTYMRKD:https://beutymrkd.com/ Prince Ghuman: https://www.popneuro.com/ Wood Fire Food: https://www.woodfirefoodco.com/ Gideon's Bakehouse: https://www.gideonsbakehouse.com If you're a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com. See omnystudio.com/listener for privacy information.

Are you distracted by your phone or digital devices? Do you find yourself multitasking and feeling scattered? In this episode you will learn how to reclaim your attention from digital distraction with mindfulness, behavioral neuroscience, and tools from ACT. Join frequent contributor Dr. Judson Brewer and Dr. Diana Hill to learn strategies to get re-focused and engaged in what matters most. About Dr. Judson BrewerJud Brewer MD PhD (“Dr. Jud”) is a New York Times best-selling author and thought leader in the field of habit change and the “science of self-mastery”, having combined over 20 years of experience with mindfulness training with his scientific research therein. He is the Director of Research and Innovation at the Mindfulness Center and associate professor in Behavioral and Social Sciences and Psychiatry at the Schools of Public Health & Medicine at Brown University. He is also the executive medical director of behavioral health at Sharecare Inc. and a research affiliate at MIT. A psychiatrist and internationally known expert in mindfulness training for addictions, Brewer has developed and tested novel mindfulness programs for habit change, including both in-person and app-based treatments for smoking, emotional eating, and anxiety. He has also studied the underlying neural mechanisms of mindfulness using standard and real-time fMRI and EEG neurofeedback. He is the author of The Craving Mind: from cigarettes to smartphones to love, why we get hooked and how we can break bad habits and the New York Times best-seller, Unwinding Anxiety: New Science Shows How to Break the Cycles of Worry and Fear to Heal Your Mind. Follow him on twitter @drjudbrewer Key TakeawaysAwareness of how technology is affecting your engagement in your life is the first step in reclaiming your attention.  Technology is designed to be intermittently reinforcing and your attention is an economic commodity to be fought for.  You can take back your attention by breaking the cycle of distraction habits, which requires regular practice of mindfulness.  Notice your own disenchantment with distraction. How does it feel for you to get sucked in? Notice what it feels like to be fully present. How does it feel when you are fully present in a conversation or in your body movement?  Relevant Resources Mentionedhttps://drdianahill.com/extras/ (Download Your Daily Practice for Episode 11 Here) https://drjud.com/about/ (Learn More About Dr. Jud) Read Dr. Jud's books: https://bookshop.org/books/the-craving-mind-from-cigarettes-to-smartphones-to-love-why-we-get-hooked-and-how-we-can-break-bad-habits/9780300234367 (The Craving Mind) and https://bookshop.org/books/unwinding-anxiety-new-science-shows-how-to-break-the-cycles-of-worry-and-fear-to-heal-your-mind/9780593330449 (Unwinding Anxiety) https://podtail.com/da/podcast/psychologists-off-the-clock-a-psychology-podcast-a/196-the-neuroscience-of-marketing-with-matt-johnso/ (Listen to Diana Hill interview Prince Ghuman, author of Blindsight.) https://drdianahill.com/captivate-podcast/dopamine-nation-the-neuroscience-of-our-everyday-addictions-with-dr-anna-lembke/ (Listen to Diana Hill interview Anna Lembke, author of Dopamine Nation.) Sponsor: http://www.lightfully.com/ (Lightfully Behavioral Health) https://drdianahill.com/events/ (Diana's upcoming events with PESI and Praxis Continuing Education ) Thank you for listening to Your Life in Process! If you have any questions or feedback you can email me, send me a voice message at (805) 457-2776, or message me on http://instagram.com/drdianahill (Instagram). Remember when you become psychologically flexible, you become free. Subscribe for free on https://podcasts.apple.com/us/podcast/your-life-in-process/id1596820706 (Apple Podcasts), https://open.spotify.com/show/1Kpkt3xGpyZm5UQYMKu4Uo (Spotify), https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0veW91ci1saWZlLWluLXByb2Nlc3Mv...

That urge to give your car a name or buy a dented product because it “looks sad” is the reason why companies invest so much time and energy into the personality of their brand. Today author Prince Ghuman returns to discuss how a compelling brand purpose is making room for smaller brands in the marketing landscape, what a celebrity endorsement can really do in terms of marketing appeal, and how companies are redefining what a brand experience means.   Today we're discussing how companies use neuromarketing principles to make key decisions about strategy, brand purpose, and how they operate as business.   Here's what we cover: How companies are overcoming mistrust in advertising through experiences Why the personification of a brand plays into our basic human instincts Ineffective strategies companies are using to create trust that actually do the opposite About Prince: Prince Ghuman is the co-founder of Pop Neuro and co-author of the book Blindsight: The Mostly Hidden Ways Marketing Reshapes Our Brains.   His marketing experience has spanned consumer packaged goods, fin-tech, e-commerce, cryptocurrency, and education industries with companies ranging from two-person Silicon Valley startups to publicly traded corporations. The common thread in all of the above is his drive to apply neuroscience to marketing and business strategy.    You can learn more about Prince: LinkedIn: https://www.linkedin.com/in/princeghuman/ The Book: getbook.at/BLINDSIGHT (case sensitive) The Bootcamp: www.popneuro.com/neuromarketing-bootcamp The Blog: www.popneuro.com/neuromarketing-blog   If you're a brand who needs a strategic unlock, contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com. See omnystudio.com/listener for privacy information.

In this episode, neuromarketing experts Prince Ghuman and Matt Johnson discuss the many strange examples from their book, Blindsight, in an effort to make us all smarter consumers, empowered to make better decisions after touring a showcase of all the less-obvious ways marketing, advertising, venues, restaurants, shopping malls, casinos, social media companies, and more, knowingly use neuroscience and psychology to affect our behavior. Patreon: http://patreon.com/youarenotsosmart See omnystudio.com/listener for privacy information.

Tim Jack Adams at a relatively young age has created a business and lifestyle that he has intentionally created to serve his passion to make this world a better place and to help us live a happy, healthy and fulfilling life.Tim says that when we care for ourselves and we are happy it infects those around us and so on it goes. Taking the time to recharge your battery becomes an essential part of productivity.The Green X7 application can be found at Tim's web site and it is definitely worth having it as a part of your world.I mentioned a book I am reading titled Blindsight by Matt Johnson and Prince Ghuman. If you are interested in how the mind works and how we make decisions it is a must read.The Amazon link to Blindsight is here.Tim Jack Evan LinkedIn Greenx7 WebsiteTim Jack Evans http://www.timjackadams.com.au Stephen Sandor CEO Inspiring BusinessInspiring Business website Book an Exploration Call here The Scale to Success System Stephen Sandor LinkedInInspiring Business LinkedInInspiring Business Facebook Page

When Prince Ghuman, a neuromarketer and prolific entrepreneur, got together with his long-time neuroscientist friend Matt Johnson, they realized that combining their expertise could unlock a deeper, psychological blueprint for consumer behavior. Together, they wrote a book on the subject called Blindsight, and have inspired innovation for brands like Nike, Old Navy, Athleta, and more. They've also contributed to Psychology Today, Business Insider and BBC World News. So, how is this brilliant team of mind and marketing reshaping the way we communicate, understand, engage and inspire? In this fascinating episode of The Reinventionists Podcast, Joe, Prince, and Matt discuss what neuromarketing is and how it's revealing remarkable insights on how and when people make key decisions. Discover how AI plays a role in uncovering psychological data that can inform future headlines and creative, what the world of marketing will look like in ten years, the value of failure, and what the secret and the science is to innovating richer, deeper, more emotional experiences with your customers. 

Back on episode 160, I was joined by Dr. Matt Johnson to discuss his book Blindsight and the work he and his counterpart were doing at Pop Neuro. Today, that counterpart, Prince Ghuman, is here to expand on that conversation and discuss some more amazing work.  One of the things I loved in the book, and that Prince and I really expanded on today, is why we like the things we like. Some of what we discuss today tie back to my recent interview with Dr. Troy Campbell in episode 169 on the Science of Cool. It was a much-loved episode and I expect similar high praise from today's conversation! Show Notes: [00:06] In today's episode I'm excited to introduce you to Prince Ghuman, coauthor of Blindsight. [02:57] Prince Ghuman shares about himself, his background, and how he got into the world of behavioral science and marketing. He is an author and professor.  [05:11] Prince and Matt are founders of Pop Neuro where they teach marketers how to ethically apply neuroscience to marketing.  [06:07] One of the things lacking in the marketing curriculum is a heavier emphasis on neuroscience and psych.  [07:05] If we are marketers, we are fundamentally students of human behavior and human psychology.  [09:37] The principle piece is as important if not more important than the traditional neuroscience imaging techniques.  [11:38] He would love for there to be one person on each marketing team that specializes in neuromarketing principles because, at the end of the day, marketers want to create good marketing and good brand experiences. Consumers also want to be charmed by brands, products, and experiences.  [13:31] Cross-functional teams are the answer. Having one neuromarketer on every marketing team is the bare minimum. Every marketing position should understand behavioral science.  [16:03] The next operating system of marketing is more deeply scientific.  [17:06] The more we philosophically touch and experience something, the more we are likely to prefer it.  [17:50] We like things that are different because we like novelty, and we like things that are similar because we like the safety of similar things. If something is too new it hurts adoption. If something is too safe it hurts adoption. It needs to be somewhere between new and safe. [18:48] Sandwiching something new in between two familiar things helps bump up the likability.  [19:48] Early adopters have a higher acceptance of an imbalance of new and safe when it is tilted towards new. Late adopters are tilted towards safety.  [22:43] When Oreo brings out new cookies, it gets them back on your radar even if you don't try the new types.  [23:27] Listener Question! Attention is based on the brain's statistical learning tendency. Our brains are also taking into account and picking up on patterns.  [26:04] Unpredictability gives you a bigger hit of dopamine. Unpredictability hits the reward center a lot harder. The brain's pattern-seeking behavior primarily happens behind the scenes. It just drives a lot of what we do.  [28:27] It is called the “pursuit of happiness” because it is the pursuit that gives us the most amount of happiness, not the achievement of happiness.  [30:10] Unpredictability works to increase engagement.  [32:59] Today's new thing that you hate is replacing something that was new once (and that you hated then).  [35:25] As much as we want to point a finger at companies that are using digital products to model behavior, we also have to look at ourselves. Until we decide to kick our addiction to “free” it is going to be really hard to kick our addiction to Instagram.  [37:48] For marketers, the challenge is to understand neuroscience and psychology throughout the entire marketing process so we can create better products, brands, and experiences.  [39:01] The answer to bad marketing isn't no marketing. It is better marketing. Neuroscience is the way to do it.  [41:46] Melina shares her closing thoughts. [43:54] Melina's award-winning first book, What Your Customer Wants and Can't Tell You is available on Amazon, Bookshop, Barnes & Noble, Book Depository, and Booktopia.  Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! More from The Brainy Business:

Matt Johnson is a professor, researcher, and writer specializing in the application of neuroscience and psychology to the business world and Prince Ghuman is an experienced marketer with great experience of applying neuroscience to marketing and business strategy. Together they've written the book Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brain. In this episode, we have a fun conversation with Matt and Prince about what the heck "Blindsight" is and what it has to do with decision-making, we dive into the ethics around using behavioral science for good (and for less obviously good “marketing” purposes) and how we can solve the thorny problem of tech addiction. Links and resources: Matt's LinkedIn & Twitter Prince's LinkedIn & Twitter Their book: Blindsight Their certification Their blog Support the podcast by joining Habit Weekly Pro

In this episode, I talked with the authors of the book "Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains". Prince Ghuman has taught consumer science, behavioral economics, and experiential marketing as a professor of neuromarketing. Matt Johnson is a consumer neuroscience professor at Hult International Business School. Their website https://www.popneuro.com/ makes learning and implementing ethical neuromarketing accessible for all. Patreon shout out to Mad Scientist Saahil Shenoy and his mom Seema Shenoy new product Omnipan! indiegogo.com/projects/omnipan-high-performance-modern-cookware# Best of luck revolutionizing cookware Seema! You raised a great son. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, I talked with the authors of the book "Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains". Prince Ghuman has taught consumer science, behavioral economics, and experiential marketing as a professor of neuromarketing. Matt Johnson is as consumer neuroscience professor at Hult International Business School. Their website https://www.popneuro.com/ makes learning and implementing ethical neuromarketing accessible for all. Patreon shout out to Mad Scientist Saahil Shenoy and his mom Seema Shenoy new product Omnipan! indiegogo.com/projects/omnipan-high-performance-modern-cookware# Best of luck revolutionizing cookware Seema! You raised a great son. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's world is more digitally-based than ever before, and in this digital world, brands are constantly marketing their products to you. This constant, often covert marketing can negatively impact vulnerable consumers. In fact, this has become such a problem that in recent years the Federal Trade Commission has cracked down on influencers and celebrities disclosing their relationship with brands. Now more than ever it is important that we as both consumers and marketers be conscientious and knowledgeable of our marketing practices. In this episode of Psychologists Off the Clock, Matt Johnson and Prince Ghuman, founders of Pop Neuro and authors of Blindsight, talk with Diana about the neuroscience of marketing. Take a break from scrolling, and join us in this episode to learn more about the neuroscience of marketing and how it impacts you, today! Listen and Learn: Diana and Jill's take on neuromarketing and how psychology influences our lives through mediaThe history behind Matt and Prince's collaboration Why Matt and Prince chose to combine their knowledge of neuroscience and marketing and how they did itWhat a mental model is (and how marketing capitalizes on them!)Practical advice for making your marketing more memorable A sneak peak inside Matt and Prince's bookHow Matt and Prince used principles from neuroscience in the creation of their book and why those principles keep you interested in reading itLife hacks on why some products more or less addictiveWhy Matt and Prince are passionate about educating consumers on marketing practices and how they put that passion into practice in their bookHow and why branding is impactfulWhat in marketing makes us like some things more than other thingsThe positive (and negative) ways we communicate through marketingWhat neural coupling is and how it affects you The future of marketing, where it's going, and where it is right nowExpert-approved skills and strategies that Matt and Prince use as both consumers and marketers for their ‘digital well-being' Resources: A 4-1-1 on what the Coke vs Pepsi Challenge was all about  Take The Big Five Personality Test Check out Prince's Ted Talk Make sure to grab a copy of Prince and Matt's' book, Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our BrainsInterested in becoming certified in neuromarketing? Sign up for their bootcamp!Read their blog to stay updated on all the recent news with neuromarketing   Follow Pop Neuro on Twitter (@Pop_Neuro) and on Instagram (@Pop.Neuro) About Pop Nuero, Matt, and Prince: Pop Neuro reveals the deeper, neuroscientific, and psychological blueprint behind consumer behavior and neuromarketing. Based on 25+ years of combined experience, it's the brainchild of consumer neuroscientist Matt Johnson, PhD, and neuromarketer Prince Ghuman. Matt Johnson, PhD is a professor at Hult International Business School, where his research focuses on the application of neuroscience and psychology to marketing. He received his BA from UC San Diego, and his PhD in Cognitive Psychology from Princeton University. A contributor to major news outlets including Forbes, Entrepreneur, Business Insider, and VICE and writer for Psychology Today, he regularly provides expert opinion and thought leadership on a range of topics related to the human side of business. He advises both start-ups and large brands in his native Bay Area, and has served as an expert-in-residence to Nike's Innovation Team in Portland, Oregon. Along with co-author Prince Ghuman, Johnson founded PopNeuro.com for anyone interested in approachable consumer psychology. Follow Matt on Twitter (@MattJohnsonIsMe) or LinkedIn!    Prince Ghuman's journey into marketing started during his studies at the... Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever wondered why McDonalds logo is red and yellow? Or why watches in ads are always set at 10:10? Or why some stores seem to be always on sale? Wonder no more. Host Tim Reid chats with neuromarketing expert Professor Prince Ghuman who explains how marketing reshapes your brain. Scary stuff! See omnystudio.com/listener for privacy information.

Keeping Kids Active During Online School (0:00:00) As a parent myself, I can relate to all you moms and dads out there who have struggled to watch your kids spend hours staring at a computer screen for school. The pandemic and remote schooling have robbed our kids of P.E, recess, after school sports, and many other physical activities that had been part of their daily routine. So, what can we do to help keep our kids healthy and active during this time of social distancing? Lucky for us, we are talking to Dr. Keshia Pollack Porter, Professor at John Hopkins Bloomberg School of Public Health, about this very topic.    Practicing Gratitude (0:35:32) As wonderful as the holidays are, at times it can be hard to keep that in perspective. All the stress of holiday cooking, and holiday shopping, and holiday family bonding time are opportunities for friction and little fires. Maybe it's something your sexist Uncle Jim said or the turkey you've just spent 5 hours cooking burned, or half of the guests showed up late. Whatever it is, there's bound to be something this holiday season that gets under your skin. Which is exactly why we should be practicing gratitude this holiday season and focusing on positive outcomes. Here to discuss how to focus on positive experiences this holiday season is friend of the show, Carrie Ann Rhodes.   Girls Can! (0:52:47) When I was a little girl there were a lot of things that girls supposedly “couldn't” do. Girls can't get dirty at recess, girls can't be as strong as boys, girls can't run for president. What if instead, we told our girls all the great things they can do? A new book is trying to do that—with GIRLS CAN! Smash Stereotypes, Defy Expectations, and Make History! Here to tell us more about what Girls Can! Is achieving is one of the co-authors, Marissa Sebastian!   The Social Dilemma (1:07:55) Who listening has had the chance to watch the Social Dilemma documentary? Whether you've seen it or not, the evolution of social media platforms has brought up dozens of debates on what's ethical and what's not in marketing. Joining us today is Prince Ghuman, CEO of neuromarketing company PopNeuro, here with us to talk about marketing, social media, and the neurological effects of both.   What They Don't Tell You about Entrepreneurship (1:28:23) Starting a business can be both intimidating and overwhelming if you've never done it before, especially if you're taking the risk of leaving your current job to do it. While you get advice from friends, books and the internet, much of your learning comes from hands-on experience. And unfortunately, there are still aspects of entrepreneurship that can catch you by surprise. So, we invited an expert on the matter to share what she's learned from experience as an entrepreneur, former corporate woman and now CEO of her own business MOMables . . . Laura Fuentes.

The Social Dilemma (0:00:00) Who listening has had the chance to watch the Social Dilemma documentary? Whether you've seen it or not, the evolution of social media platforms has brought up dozens of debates on what's ethical and what's not in marketing. Joining us today is Prince Ghuman, CEO of neuro-marketing company PopNeuro, here with us to talk about marketing, social media, and the neurological effects of both.   Family Photos (0:35:26) You've decided this year, is the year. You've been putting if off for a while now, but you're now steadfast in your decision to make it happen—this is the year that you will finally send out a holiday card. The reason that you've been dragging your feet on this? Family photos. That's right, the bane of impatient parents everywhere. One kid's always cold, one's too tired to smile, and by the end of the session everyone is whining and you swear that you're not going to do family photos until they're all grown up. Fortunately for all of us who struggle with family photos, friend of the show Carrie Ann Rhodes is here to help. Today we're talking all things family photos and how to make it as seamless and fun as possible.   Air Filtration 101 (0:52:47) Anyone else miss clear blue skies? With all the wildfires that have been happening the last few months, I know that where we are at least, all the smoke has been giving the sky a hazy look... Makes you wonder how it's affect the air—outdoors and inside. On top of the wildfires, we're also dealing with an airborne virus--and as we spend more time inside right now, I want to know, can our air filters handle all of this? Here to tell us what we need to know about our air filtrations is Tony Abate--certified indoor environmentalist.   Creating a Flavor (1:09:56) Have you ever wondered why your favorite gum tastes so good, even though it's just a stick of resin and wax? That's the magic of flavor chemistry, or the science of combining natural food extracts to make the powerfully tasty flavors we already know and love. Today we're joined by Susie Bautista, who is here with us to discuss her time working in flavor chemistry and how flavors can be made.   Surviving the Holiday Travel Season (1:25:50) Believe it or not, the holidays are right around the corner, and that means many people are beginning to nail down travel plans. About one third of Americans travel during this time of the year in order to enjoy the holidays with friends and family. However, as travelers try to navigate airports, train stations, and highways with this many people on the go can cause lots of stress and problematic situations... especially during a pandemic. Here with us today is Christopher Elliot, a consumer advocate and author, to tell us how we can survive traveling this holiday season.

Mark Forbes, Director of Reputation at Icon Reputation, sits down with host Mark Jones to discuss how marketers can build brand reputation through storytelling. Resources Icon Reputation Surviving Crisis - eBook Download You might also like… Louise Cummins on marketing, innovation & storytelling at H&R Block Fiona Le Brocq on brand relevance Prince Ghuman on psychographics in marketing

Prince Ghuman, Professor of Neuromarketing at Hult International Business School San Francisco, author, and CEO and founder of PopNeuro, sits down with host Mark Jones to discuss psychographics in marketing, and how quality data can help to make marketing efforts more human. Resources PopNeuro Blindsight: The (mostly) hidden ways marketing reshapes our brains You might also like… Steve Wiideman and Olga Andrienko on using SEO and voice search to your advantage Ric Navarro on customer-centric marketing strategy Anne Miles on gender-inclusive marketing

This is the tenth episode of Market with Me Quikly — a podcast to inform, educate and assist B2C marketers in doing their jobs just a little bit better. In this episode, we talked to Prince Ghuman. He is the co-author of Blindsight: The Mostly Hidden Ways Marketing Reshapes our Brains — which was released in May. Prince brought over ten years of marketing expertise to this book — while his co-author Matt Johnson, brought a background in neuroscience. I talked to Matt in an earlier episode that you should check out as well. Prince's experience has spanned from consumer packaged goods to e-commerce and cryptocurrency. He started his first company while attending UC San Diego. Most recently, he held dual roles as the U.S. Director of Consumer Marketing and the Global Director of B2B Marketing for OFX. He is currently a Professor of Neuromarketing at Hult International Business School in San Francisco. Prince is a contributor to media outlets including Forbes, Refinery29, & The Washington Post. He was named one of the San Francisco Chornicle's 'Movers and Shakers'