Podcast appearances and mentions of Troy Campbell

About the Show:"I used to teach film students, lecture a lot, and I usually would say, 'Who's going to make it here?' And it's going to be the one who doesn't give up. Not the most talented. So... everything else, you can solve. But if you give up, that's it". – Mario Troncoso, FilmmakerThis episode of I Am Northwest Arkansas® welcomes back Mario Troncoso, an award-winning filmmaker, producer, and director, to speak with host Randy Wilburn about his latest project—City of Songs—now airing on PBS. Mario shares why Northwest Arkansas became his creative home and how the idea for his globally minded music travel series blossomed right in Fayetteville.City of Songs, hosted by musician Stephanie Hahn, takes viewers around the world—from Austin to Barcelona and Stockholm to Seoul—to explore the unique sounds and stories of each city through local musicians. But this show is about more than music; it's about migration, innovation, and what connects us as people.Mario dives into how, along with creator Troy Campbell, he built City of Songs from the ground up in Northwest Arkansas, the behind-the-scenes challenges of international production from a small city, and the importance of supporting a sustainable creative economy. He shares his hopes for Northwest Arkansas as a center for global ideas and what needs to happen for film and media makers to truly thrive here. You'll also get a behind-the-scenes look at casting decisions, what makes a city special, and the impact of big ideas launched from “small” places.If you love music, creativity, and seeing how Northwest Arkansas can shape projects seen around the world, this episode is for you!Key Takeaways:The development of City of Songs in Fayetteville demonstrates that creative communities like Northwest Arkansas can spark global projects.Community Over Talent: Mario believes persisting, not just talent, is key. “It's probably not the most talented person. It's the one that doesn't give up.”The Role of Place: Local support, creative culture, and community made Northwest Arkansas home for Mario, Troy Campbell, and the vision for City of Songs possible.Creative Economy Needs: For more global projects to be made here, Mario calls for long-term investment, production incentives, and better infrastructure—especially an airport with more direct flights!Diverse Perspectives Matter: Casting Stephanie Hahn—a young, Puerto Rican musician—as host pushes back against the traditional “middle-aged white man” host.Global, Yet Local: Northwest Arkansas's collaborative and creative culture forms the foundation of City of Songs' DNA, even as it explores cities around the world.The Power of Networking: Relationships with people like Troy Campbell and Kody Ford and connections to local arts initiatives were key stepping stones.All this and more on this episode of the I Am Northwest Arkansas podcast.Important Links and Mentions on the Show*City of Songs on PBSCity of Songs WebsiteCity of Songs on InstagramMario Troncoso on InstagramTroy Campbell on LinkedInPBS Video App (to stream City of Songs, free for 90 days after each release)

Please become a paid supporter over on Patreon. Your support helps keep the Podcast going and gets you membership in the Near Future Laboratory community on Discord. A conversation with Troy Campbell who describes his journey from graduate school to becoming a professor and the Chief Scientist at On Your Feet, where he became passionate about the power of behavioral science.We talk about concepts like identity, memory, and mindset activation, and how they can be utilized across consumer, organizational, and personal contexts. Troy talks about how he fuses behavioral science with artistic practices like storytelling and applied improvisation. We also get into specific methods, such as using portals for easing transitions when imagining into possible futures, the kinds of warm-up activities that help foster creativity, and the importance of grounding ideas, understanding imperfections, and leveraging narrative to communicate effectively. Throughout we wonder about the interlinks between structured approaches and expansive creative exploration and how these in the right proportions can achieve meaningful, impactful, and wonderfully unexpected (innovative) outcomes. https://www.linkedin.com/in/troy-hiduke-campbell/ https://www.hidukehouse.com/

Episode 002: David Millay (https://twitter.com/davidmillay) and Troy Campbell get into the science of anticipation, emo Jimmy Butler, AI for experiential marketing gone wrong, and how Portals help transform customers' mindsets to enjoy your product more. Want to talk to David? Email him at davidm@engagemintpartners.com—Show Themes:Humor in Marketing: Learn about the role of humor in marketing, with a nod to Fall Out Boy's music video featuring Jimmy Butler.Cultural Phenomena & Diverse Ideas: A deep dive into why embracing a variety of ideas is crucial for success, including an analysis of an event that didn't quite hit the mark.AI in Content Creation: A balanced discussion on the potential benefits and challenges AI presents in the realm of content creation, stressing the importance of human oversight for quality and creativity.Barcelona's Sportswear Line: A look at the concept of brands expanding into new territories, such as Barcelona creating its own sportswear.The Psychology of Portals: Discover how “portals,” or transitional spaces, can set the stage for positive anticipation and transformative experiences.Blending Science and Art: Troy discusses his unique approach that marries behavioral science with artistic expression, and why it's effective in engaging audiences.The Art of Ending - Portal Out: Emphasizing the significance of “portals out” or endings, in contexts ranging from amusement parks to American sports, and their impact on the overall experience.—Links:• Portals, a deep dive Youtube - https://www.youtube.com/watch?v=kKacL15Mvdo• Emo Jimmy Butler x Fallout Boy• Portals, a written article - https://www.linkedin.com/pulse/portals-how-better-begin-everything-troy-hiduke-campbell-jd32c/• Willy's Chocolate Experience - https://www.buzzfeed.com/aglover/glasgow-willy-wonka-event-explained• Barcelona vs. Nike - https://www.forbes.com/sites/tomsanderson/2024/03/23/fc-barcelona-confirms-it-canceled-nike-contract-and-received-218-million-lamine-offer/?sh=45f48a2d794d—Check Out Troy's Stuff:• Troy's Youtube Channel, Original & Powerful Ideas, here: https://www.youtube.com/@originalandpowerfulideas  • On Your Feet (consulting): https://www.oyf.com/• Troy's LinkedIn - https://www.linkedin.com/in/troy-hiduke-campbell/• Troy's Instagram - https://www.instagram.com/campbell.troy/Connect with Host, David Millay:Connect w/ David Millay on LINKEDIN: https://www.linkedin.com/in/davidmillay/Follow David on INSTAGRAM: https://www.instagram.com/david.millay/Follow David Millay on TWITTER: https://twitter.com/DavidMillay

In this episode of The Brainy Business podcast, you'll hear Melina Palmer interview Michael Schein, author of The Hype Handbook. This conversation delves into the power of hype in marketing and how to effectively capture attention and drive action. Michael shares his insights on the art of hype, emphasizing the importance of storytelling in making messages captivating and memorable. He explores the concept of certainty and how people are drawn to messages that offer it. The episode also discusses the significance of framing messages in impactful ways and highlights the power of simplicity in messaging.  This episode provides valuable insights for marketers and business professionals looking to enhance their communication skills and create more impactful marketing campaigns. Whether you want to understand the psychology behind effective hype or learn practical techniques for engaging your audience, this episode is a must-listen for anyone seeking to create captivating and memorable marketing campaigns. In this episode, you will: Unleash the power of hype in your marketing to create buzz and excitement around your brand. Harness the art of storytelling to captivate your audience and make your message stick in their minds. Master the art of crafting certain messaging to build trust, credibility, and clarity in your brand communication. Learn how impactful framing can make all the difference in influencing your audience's perception and decision-making. Discover the power of simplicity in messaging to cut through the noise and ensure your marketing campaigns are memorable and effective. Show Notes: 00:00:00 - Introduction Melina introduces the episode, celebrating the milestone of 350 episodes and over a million downloads of the show. She previews the topic of hype and introduces guest Michael. 00:02:26 - The Power of Hype Michael discusses how his company, Microfame Media, helps idea-driven businesses create hype. He emphasizes the importance of understanding mass psychology and using effective strategies and tactics to generate excitement and engagement. 00:05:15 - The Hype Handbook Michael shares his inspiration for writing his book, The Hype Handbook, which explores the principles and strategies used by propaganda artists, cult leaders, and other influential figures throughout history. He explains that these principles can be applied ethically to achieve desired outcomes. 00:07:34 - Principles over Tactics Michael emphasizes the importance of understanding psychological principles rather than relying solely on specific tactics or tools. He encourages businesses to focus on what drives human behavior and use that knowledge to create their own unique hype. 00:10:09 - The Perception of Hype Melina and Michael discuss the perception of hype and why some people may view it as sleazy or empty. They explore the origins of the term in the hip hop community and how hype has been embraced as a necessary strategy for success. 00:15:01 - Make War, Not Love The first strategy discussed is "Make War, Not Love," which is the foundation for all other strategies. The conversation explores the evolutionary basis of tribalism and how it influences our preferences and biases. 00:18:25 - Positioning Against an Idea The power of positioning yourself against a commonly accepted point of view in your industry is highlighted. By becoming the leader who challenges prevailing beliefs, you can attract like-minded individuals and build a new tribe around your ideas. 00:21:35 - Basecamp's Example The founders of Basecamp transformed their project management software into a crusade against overwork culture. By positioning their tool as a solution to the problem they were fighting against, they created a loyal following and achieved success. 00:23:45 - Authenticity and Packaging It is important to be authentic and genuinely believe in the stance you take. Cynical or surface-level attempts at packaging and branding are easily recognized. The conversation emphasizes the need to find a unique strength within your weaknesses to create a compelling persona. 00:25:49 - Uniqueness and Public Persona The discussion explores the concept of creating a public persona that is a heightened version of your true self. The key is to identify a strength buried within your weaknesses and use it to stand out in your industry. 00:29:49 - Embracing Authenticity Michael shares his journey of embracing his natural people-pleasing side and how it has helped him succeed. He highlights the power of being authentic and finding strength in who you are, rather than overcompensating for perceived weaknesses. 00:31:00 - Paradox of Confidence Michael discusses the paradox of confidence and how being confident means being confident in your natural state. He emphasizes the importance of embracing your true self and finding confidence in your own abilities, rather than trying to conform to someone else's expectations. 00:32:13 - Survivorship Bias Melina brings up the concept of survivorship bias and how it can distort our perception of success. Michael emphasizes the importance of questioning the advice and strategies of successful people, as they may be presenting a curated version of themselves for marketing purposes. 00:34:49 - Uncovering Marketing Tactics Michael delves into the strategies used by successful marketers and self-help gurus. He encourages listeners to analyze the tactics being employed to persuade them to buy products or follow advice, rather than blindly following the advice itself. He suggests creating a "swipe file" of marketing techniques instead. 00:38:07 - Making It Scientific Michael discusses the importance of using scientific language and authority to establish credibility in crowded fields. He explains how presenting ideas or services as backed by scientific research can make them appear more trustworthy and authoritative. He also highlights the use of heuristics in decision-making. 00:45:00 - The Hype Handbook and Simon Sinek Michael discusses how The Hype Handbook provides valuable insights on effective communication and the power of storytelling. He highlights Simon Sinek as a master of framing messages and using repetitive slogans to captivate audiences. 00:46:14 - The Impact of Framing and Certitude Michael emphasizes the impact of framing messages in a quotable and interesting way. He also discusses the heuristic that people often associate extreme certitude with knowledge and expertise. 00:49:13 - Connecting with Knowledge Seekers Michael shares his Hype Book Club, where he recommends books on various topics, including cult leaders and social psychology. He highlights the value of curiosity and diverse learning experiences. 00:50:54 - The Power of Storytelling and Tidbits Michael discusses the importance of weaving stories together to make a point and engage readers. He emphasizes the value of storytelling in helping people remember and apply what they've learned. 00:53:01 -  Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Michael: Microfame Media Michael on Twitter Michael on LinkedIn Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Simply Put, Ben Guttmann The Hype Handbook, Michael Schein Rework, Jason Fried The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph, Ryan Holiday Start with Why, Simon Sinek Top Recommended Next Episode: How to pitch your business Already Heard That One? Try These:  Social Proof (ep 87) Availability Bias (ep 310 Prince Ghuman Interview (344) Priscilla McKinney Interview (ep 196) What Your Customer Wants and Can't Tell You (ep 147) Negative Reviews (ep 163) The science of cool, with Troy Campbell (ep 169) David Paull (ep 289) Megaan Lurtz (ep 341) Herding: Come on and Listen… Everyone Else Is Doing It (ep 19) Framing: How You Say Things Matter More than What You're Saying (ep 16) The Overwhelmed Brain and Its Impact on Decision Making (ep 32) Overview of Personal Biases (ep 45) Survivorship Bias: Stop Missing What's Missing (ep 110) Get Your D.O.S.E. of Brain Chemicals (ep 123) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter “21 Psychology Podcasts Every Businessperson Should Listen To” Derek Sivers – “How to Start a Movement” (TED Talk) Simon Sinek – “How Great Leaders Inspire Action” (TED Talk) Simon Sinek – “Millennials in the Workplace”

Welcome to Job Tales: the show where we find out about different professions from the people who know. Today is a bit of a special edition, as I am the guest!In the next 35 minutes, you will learn about my own professional story and also why I decided to start Job Tales. Now, who's interviewing me? You may remember him on one of my earliest episodes. Dr Troy Hiduke Campbell is a behavioral scientist, innovation consultant, and marketing professor. In his classes, he shares Job Tales episodes with students to help them see the opportunities, paths, and details of the many jobs out there. So here you go!

The Cumberland Throw and The Tip Sheet were proud to be part of the 2023 Blue & Gold Alliance Reunion Luncheon at Jacks Bar & Grill on the weekend. While Forty20 was busy taking photos, Sixties was working the microphone as he caught up with a cracking group of former players and officials. It kicks off with the youngest player in attendance as Joel Reddy has a sprawling chat with Sixties. An old crowd favourite and long range try scoring machine in Giulio Pomponio then jumps in before rugged backrower Chris King has a yarn. Rod Collins, captain of the 1988 Presidents Cup premiership team, is up next with Troy Campbell following him up. Bill Richards and Denis Fitzgerald close out the podcast as Sixties chats to two of the elder statesmen of the BGA.

To build authentic brand connections with customers, it is essential for marketing professionals to understand the unique cultural context within which their target audience exists. This encompasses not only the cultural values and beliefs of the intended market but also the broader societal context within which these individuals reside. By accurately identifying their congregation (NOT target market) and their specific cultural attributes, marketers can create tailored messaging that communicates more effectively with the intended consumer base. In the podcast, Dr. Marcus Collins discusses his experience working with various brands, such as Beyoncé, Budweiser, and the Brooklyn Nets, that have built authentic connections with their customers by leveraging behavioral science. As a marketing professor and industry professional, Collins emphasizes the importance of finding a "congregation" of like-minded individuals who share the same beliefs, values, and attitudes as the brand. By focusing on these shared attributes, companies can create more genuine and meaningful relationships with their customers, fostering loyalty and a sense of real connection. In this episode, you will: Understand the significance of culture in crafting effective marketing campaigns. Realize the potential of focusing on a congregation over a target market for greater influence. Grasp the art of blending brand values with cultural norms to create authentic connections. Appreciate the benefits of a humble approach in navigating the ever-changing societal landscape. Analyze successful implementations of cultural marketing by leading companies. Show Notes: 00:00:00 - Introduction, Host Melina Palmer introduces Dr. Marcus Collins, an award-winning marketer, cultural translator, and author of For the Culture. 00:02:21 - Dr. Marcus Collins' Background, Dr. Collins talks about his background, growing up in Detroit, studying engineering, and his journey into marketing, including working at Apple and running digital strategy for Beyoncé. 00:06:29 - Importance of Culture, Dr. Collins explains the importance of culture and how it influences people's behavior and decision-making. He believes that understanding and respecting culture is crucial for businesses to effectively connect with their audiences. 00:09:40 - Learning About People, Marcus shares a pivotal moment in his career when he realized that his understanding of social media was limited because he didn't understand people. This realization led him to study human behavior and psychology, which has been instrumental in his work as a marketer. 00:14:13 - Marketing to Diverse Audiences, Dr. Collins discusses the importance of marketing to diverse audiences and the challenges that come with it. He emphasizes the need for businesses to go beyond surface-level diversity and truly understand different cultures and communities. 00:14:22 - The Power of Influence, Marcus Collins talks about the power of influence and how he became a better practitioner by studying network theory and the social sciences. He also shares how theory helped him launch campaigns for the Brooklyn Nets and Budweiser. 00:15:45 - Career Journey, Marcus Collins shares his journey from wanting to study musical theater to becoming a marketer and eventually pursuing a doctoral degree in sociology. He also talks about the importance of having mentors. 00:19:13 - Learning from Dan Ariely, Marcus shares his experience of being connected to Dan Ariely. Melina also shares about the kind nature of Dan. They collectively agree on the power of asking questions and being generous with others. 00:22:06 - Consumer Culture Theory, Marcus Collins talks about his doctoral research on consumer culture theory and how he became interested in the role of culture in understanding consumer behavior. He also discusses the evolution of marketing, from using psychology to sociology to culture to better understand people. 00:27:21 - Find a Congregation, Marcus discusses the importance of finding a congregation – or a group of people who share your values and beliefs – rather than a generic target market. He emphasizes the need for brands to focus on building a community and connecting with their audience on a deeper level. 00:28:37 - Understanding People and Business, People are at the core of business. Culture is anchored in our identity, and our identity is the character in the story we tell ourselves. Therefore, companies should target people who see the world the way they do, and those people will not only consume but also tell other people like them. 00:31:23 - Finding the Congregation, The biggest cheat code for understanding the underlying physics of humanity is behavioral sciences. Consumption is a cultural act, and our consumption is a product of our cultural subscription. Therefore, companies should focus on finding the congregation of people who see the world the way they do, and those people will do the marketing and communication for them. 00:35:01 - Relating it to Nike's Core Belief, Nike believes that every human body is an athlete, and they exist to help people realize their best athletic self. Nike talks to athletes, not people who just buy sneakers. They preach the gospel to their congregation, which is made up of many tribes who see the world the way they do. And those people not only consume but also share the gospel with other people. 00:38:55 - Consumption is a Cultural Act, Understanding the underlying physics of humanity is the biggest cheat code for any profession, whether you're an accountant, finance person, marketer, HR, leader, or C-suite. Consumption is a cultural act, and our consumption is a product of our cultural subscription. Therefore, companies should leverage the behavioral sciences to segment, target, and activate the market. 00:44:06 - Theoretical vs. Practical, Marcus Collins discusses how everything is theoretical in social sciences and how he spends more time contextualizing his explanations than teaching theories. He talks about how he breaks down complex ideas for students, and this approach has helped him socialize thinking within organizations. 00:45:16 - Humility in Academia, Collins talks about approaching academia from a humble place and realizing that everything is based on what is known at present. He believes that looking at the world from a more humble state has helped him be a better corporate citizen and partner. 00:47:53 - Melina's Closing Thoughts, Palmer discusses the idea of building a congregation of listeners and how understanding identities and tribalism can help businesses connect with consumers. She encourages listeners to consider what their brand could do to embrace culture and create a mutual benefit for everyone involved. 00:49:20 - Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: For The Culture, by Marcus Collins Predictably Irrational, by Dan Ariely Thinking Fast and Slow, by Daniel Kahneman Influence, by Robert Cialdini What Your Employees Need and Can't Tell You, by Melina Palmer Connect with Marcus:  Marcus on Twitter Follow Marcus on LinkedIn Marcus' Website Top Recommended Next Episode: Dan Ariely – What is Shapa? (ep 101) Already Heard That One? Try These:  Social Proof (ep 87)  Neuroscience and Psychology in business, with Matt Johnson (ep 160) Branding That Means Business, with Matt Johnson (ep 231) Why We Like The Things We Like, with Prince Ghuman (ep 172) Secrets of Motivation and Incentives with Tim Houlihan (ep 109) Habits (ep 256) Dr. Robert Cialdini and the (Now!) 7 Principles of Persuasion (episode 157) The Network Effect (ep 262) The Endowment Effect (ep 139) The IKEA Effect (ep 112) Priming (ep 252) Framing (ep 296) Using Semiotics in Retail, with Rachel Lawes (ep 191) What is Cognitive Semiotics? With Sarah Thompson (ep 259) Multinarrative Storytelling, with Troy Campbell (ep 293) The Life-Saving Skill of Story, with Michelle Auerbach (ep 288) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

Effective leadership involves being aware of and managing one's social identities within the workplace. To foster a sense of teamwork and shared purpose, leaders should focus on building an environment where employees feel heard, understood, and valued. This not only strengthens group dynamics but also reduces the instances of us-versus-them mentalities. Packer shared insights on how leaders can better manage their social identities, emphasizing the need to validate group identities continually based on his research and book, The Power of Us. He warned against potential pitfalls when employees get promoted, urging them to be cautious of their friendships at lower organizational levels. Packer underscored the importance of ensuring actions don't alienate leaders from the rest of the group, as this can negatively impact their ability to lead effectively. In this episode, you will: Discover how group identity influences individual behavior and decision-making. Explore strategies for maintaining unity while encouraging constructive dissent within teams. Uncover the nuances of identity shifts, allowing you to better understand and predict consumer behavior. Learn about the critical role diversity and inclusion play in collaborative environments. Gain insights on translating group behavior principles to foster a thriving organizational culture. Show Notes: 00:00:00 - Introduction, Melina welcomes Dr. Dominic Packer to the podcast and introduces the topic of the power of group identity and collective behavior, as featured in Dominic's book, The Power of Us. 00:02:22 - Shifting Identities, Melina and Dominic discuss the multiple aspects of identity and how individuals shift between different identities based on context and group membership. 00:05:16 - Writing Through the Pandemic, The conversation shifts to the challenges of writing a book with a co-author during the pandemic, including the need for accountability and social support. (With lessons any aspiring author can use today.) 00:08:41 - Influence of Group Norms, Dominic explains how group norms can influence behavior through social pressure, informational influence, and signaling of group identity. 00:10:12 - Types of Identity, The three types of identity – personal, relational, and collective – are discussed, with a focus on how collective identities can become emotionally important and drive decision-making. 00:14:59 - The Flexibility of Identity, Identity is not only discerning, but also flexible, malleable, and adaptive to current circumstances. People have a readiness to identify, and a new way of categorizing ourselves can create a new identity. The story of two brothers who split their shoe making business in Germany during WWII divided a town into a fierce rivalry. This shows how categorizing the world can produce identities and group-based differences. 00:19:43 - Cooperating Opportunities with Others, Groups are fundamental to human survival, and we tend to band together for collective achievements. A thing we have in common with others is an opportunity to cooperate. By extending a little more trust to others and receiving a little more trust from them in return, it facilitates collaboration and allows groups to achieve things that they couldn't achieve on their own. 00:23:13 - Multileveled Identities, Lower-level identities in company corporate situations like different divisions or units are not necessarily bad. One solution to reduce tensions and rivalries between the lower-level identities is to shift people's focus from their lower level identity to their higher level identity, the superordinate identity, which is the company as a whole. Companies need to create conditions that bring people together through common goals and shift people's focus from their lower-level identity to their higher-level identity. 00:25:45 - Incentive Structures and Resource Allocation, Leaders need to create conditions by which people can see themselves as part of something larger than just their immediate experience. 00:29:56 - The Importance of Divergent Opinions in Groups, It is important for groups to have divergent opinions and new ideas to innovate and become more productive in the long term. Dissenting behavior is often seen as annoying or slowing down the group, which could be a threat, but that isn't the whole story. The most identified group members are the most likely to dissent because they care a lot about the group. It is important for leaders to create a psychologically safe environment where people feel comfortable speaking up and being critical. 00:35:59 - Tips for Creating a Culture of Dissent, It is important to distinguish between dissenters who are trying to change the group in a positive way and troublemakers who stir up trouble just to be difficult. Leaders should encourage a culture where dissenters who are positively motivated feel comfortable speaking up, engage in behaviors themselves that validate the group's identity, and make sure they embody it. Leaders should avoid behaviors that differentiate them too much from the rest of the group and reduce large-scale pay discrepancies between people at the top of an organization and the average employee. 00:39:15 - Leadership and Managing Social Identities, Leaders need to manage the social identities of the people they are leading, foster it, build it, and help people experience it and see it. A fundamental idea that arises from this is that followers are much more likely to be inspired and motivated by leaders who they see as one of us, that they see as possessing an identity in common. Leaders need to engage in behaviors themselves that are continually validating of an identity, reduce things that can work against that, 00:45:10 - Balancing Identity and Groups, Dominic Packer discusses the importance of balancing identity and groups, how our identities shift throughout the day, and how it affects what we buy and consume. He emphasizes the need for leaders to understand their roles within different groups and how they can be more effective members of the global collective. 00:46:28 - Key Takeaways, Melina reflects on the importance of understanding how easily we can be influenced by our identities and group affiliations. She highlights the concept of the "Town of Bent Necks" and sibling rivalries that can change what we buy and wear. She encourages listeners to read both The Power of Us and For the Culture, two books that teach valuable lessons for anyone in business. 00:48:14 - Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: The Power of Us, by Dominic Packer and Jay Van Bavel Magic Words, by Jonah Berger For The Culture, by Marcus Collins How Minds Change, by David McRaney What Your Employees Need and Can't Tell You, by Melina Palmer Connect with Jonah:  Dominic on Twitter Follow Dominic on LinkedIn The Power of Us Website Top Recommended Next Episode: Social Proof (ep 87)  Already Heard That One? Try These:  Biases Toward Others – Including Groups (episode 46) Priming (ep 252) Framing (ep 296) Using Semiotics in Retail, with Rachel Lawes (ep 191) What is Cognitive Semiotics? With Sarah Thompson (ep 259) Leveraging Metaphor, with Olson Zaltman (ep 181)  Multinarrative Storytelling, with Troy Campbell (ep 293) The Life-Saving Skill of Story, with Michelle Auerbach (ep 288) Overview of Personal Biases (episode 45) Herding (episode 264) The Science of Opinions, with Dr. Andy Luttrell (episode 173) Dr. Robert Cialdini and the (Now!) 7 Principles of Persuasion (episode 157) Incentives – The “N” In NUDGES (episode 272) Only 1% of People Blow the Whistle at Work—How to Fix That, with Nuala Walsh (episode 153) Priming (episode 252) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter The Power of Us Newsletter

The importance of data visualization cannot be overstated, as it plays a crucial role in making complex data accessible, engaging, and actionable. Presenting data in a way that clearly communicates an underlying narrative or message can lead to more effective decision-making and a deeper understanding of data-driven insights. Additionally, data visualization assists in conveying these messages to different audiences, ensuring that the information is received and interpreted accurately. In her conversation with Melina Palmer, Sarah Kay Miller discusses the importance of crafting a narrative with data visualization and how it can effectively communicate complex information. She notes that data visualization is not merely about producing visually appealing designs but also about presenting data in such a way that resonates with the intended audience. Throughout their discussion, Miller emphasizes the importance of thoughtfulness and creativity in creating meaningful data art. In this episode: Delve into the captivating realm of data visualization and data art to transform information processing. Understand the difference between data visualization and data art. Appreciate the critical connection between narrative and impactful data visualization and data art. Obtain key pointers to design compelling data visuals that resonate with diverse audiences. Identify the value of thought-provoking comparisons for maximum effectiveness in data presentations. Show Notes: 00:00:00 - Introduction, Melina introduces the Brainy Business podcast and welcomes Sarah Kay Miller, a data visualization designer, to the show. She also announces the 5-year anniversary of the podcast and the data art created by Sarah Kay to celebrate the milestone. 00:02:29 - About Sarah Kay Miller, Sarah Kay Miller is an independent data visualization designer with a background in graphic design. She defines data visualization as the process of visualizing data, making it more intuitive for humans to understand patterns, trends, and comparisons. Data art, on the other hand, is a broader category of creative endeavors that draw inspiration from or are touched by data. 00:05:00 - Data Visualization vs. Data Art, The line between data visualization and data art is blurry. Data visualization involves creating charts and graphs that help people understand data more intuitively, while data art is a creative endeavor that draws inspiration from data sets. Both are necessary and can be used in different contexts. 00:08:00 - Process of Data Visualization, Sarah Kay Miller spends a lot of time investigating data sets and collaborating with clients to understand domain expertise. Data visualization involves threading a narrative through the data to make it more interesting and engaging. It allows people to communicate messages, insights, or ideas more effectively. 00:13:21 - Sarah Kay's Process, Sarah Kay Miller's process involves three main phases: groundwork, design, and iteration. She elaborates on each phase and how she approaches them. 00:15:37 - Designing Data Visualizations, Sarah Kay Miller talks about her process of designing data visualizations. She discusses how she dives into the data and visualizes it in many ways -- everything from basic charts to the more elaborate and artistic. She also talks about the importance of understanding brand identity and color palettes when designing. 00:17:08 - Insights from Data Visualization, Miller shares her insights from visualizing data from The Brainy Business podcast. She talks about the upward trend in podcast downloads since 2018 and the number of downloads per episode. Melina and Sarah Kay also discuss the impact of the first two episodes on listeners, and how people tend to go back and listen to the earlier episodes. 00:22:49 - Design Ideas & Brand Identity, Miller talks about her design ideas for The Brainy Business podcast. She discusses the importance of staying within the brand identity of the podcast and how she used inspiration from the typography of the logo to create a groovy and energetic design. 00:27:03 - Final Product & Data Art, Miller shares the final product of her data visualization for The Brainy Business podcast. She talks about how she played with the layout of the circles to give it more movement and how she used a brighter blue to make it pop on thumbnails. She also talks about the importance of showcasing the global reach of the podcast and how everyone matters. 00:30:49 - Data Visualization as Data Art, Sarah discusses the importance of representing data in a visually appealing way and the power of data art to convey information. She talks about her love for creating unique and unusual chart types and how they can help tell a story. 00:34:05 - Fun Project on Architecture, Sarah shares details of a project she worked on for Space 10, a subsidiary of IKEA. She talks about how they created a data set for a visualization of the history of tools architects use and how digital tools have impacted building design. The end result was a comprehensive and beautiful data visualization that straddled both data visualization and data art. 00:40:53 - Data Visualization for Social Media, Sarah talks about the challenges of creating data visualizations for social media, where attention spans are shorter and space is limited. She discusses the importance of video and motion design in creating engaging and informative data stories for platforms like Instagram and TikTok. 00:43:51 - Time Required for Projects, Sarah explains that the timeline for a data visualization project varies depending on the scope, and collecting data can add time to the process. She suggests that two to three months is doable for a small to medium-sized project, but larger or more complex projects can take longer. 00:46:44 - The Importance of Data Visualization, The value of data art and visualization in effectively communicating data to viewers. She emphasizes the need to understand numbers and find meaningful comparisons to make data more relatable to humans. 00:47:25 - Impactful Data Visualization Examples, Melina shares about an article in The New York Times on vacant office spaces in New York City as an excellent example of impactful data visualization. The comparison of the number of vacant spaces to the Empire State Building makes the data more memorable and understandable. 00:48:01 - Pareto Principle in Data Visualization, The Pareto principle or 80/20 rule is discussed for data visualization. Melina recommends spending 80% of the time on the 20% of data that's most important or interesting to make the visualization more impactful. 00:48:34 - Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Magic Words, by Jonah Berger Getting Along, by Amy Gallo A More Just Future, by Dolly Chugh The Future Normal, by Rohit Bhargava What Your Customer Wants and Can't Tell You, by Melina Palmer Connect with Jonah:  Sarah Kay on Instagram Follow Sarah Kay on LinkedIn Sarah Kay's Website Top Recommended Next Episode: A More Beautiful Question, with Warren Berger (ep 200) Already Heard That One? Try These:  Getting Along, with Amy Gallo (ep 269) A More Just Future, with Dolly Chugh (ep 247) Non-Obvious Thinking, with Rohit Bhargava (ep 297) Sight or Vision? (ep 24) Power of Touch (ep 302) NUDGES and Choice Architecture (ep 35) What is Questionstorming? (ep 215) Priming (ep 252) Framing (ep 296) Social Proof (ep 87)  Using Semiotics in Retail, with Rachel Lawes (ep 191) What is Cognitive Semiotics? With Sarah Thompson (ep 259) Leveraging Metaphor, with Olson Zaltman (ep 181)  The Power of Us, with Dominic Packer (ep 178) Multinarrative Storytelling, with Troy Campbell (ep 293) The Life-Saving Skill of Story, with Michelle Auerbach (ep 288) Behavioral Storytelling, with David Paull (ep 289) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Sarah's work on Mindworks: The Science of Thinking

The power of language is paramount in any form of communication. How one utilizes language can significantly impact the outcome of conversations and the ability to persuade others. By understanding the intricacies of language and the psychology behind it, communicators can craft more effective messages that resonate with their target audience. With a focus on desired identities, motivations, and subtle shifts in language that can encourage or discourage behavior, communicators can directly influence the consumption and sharing of content.  During Jonah Berger's discussion with Melina Palmer, he stressed the importance of language and provided insights from his book, Magic Words. Dr. Berger highlighted the difference between nouns and verbs and how a slight modification in language, such as changing from "help" to "helper," could significantly alter the perception of the task at hand. By diving into the psychology behind language, Jonah offers practical tips to enhance communication, ensuring messages are better received and understood. He also briefly discusses one of his other books, Contagious (a favorite of Melina's!), and the SPEACC framework in Magic Words. Hone your ability to communicate powerfully through thoughtful language choices. Explore the influence of converting verbs into nouns in shaping personal and professional identities. Recognize the effect linguistic similarity has on building rapport and attaining success. Examine the role of cutting-edge technology in unbiased research and in-depth analysis. Understand the vital importance of concrete language in creating compelling marketing and communication tactics. Show Notes: 00:00:00 - Introduction, Melina Palmer introduces Dr. Jonah Berger, Wharton professor and author of the new book Magic Words. 00:05:24 - Tips for Making Content Viral, To make content stand out, communicators need to think less about the product or service they are selling and more about the audience and why they might want to share it. Understanding why people share is key to making word-of-mouth marketing effective. 00:08:28 - The Power of Language, Subtle shifts in language can have a big impact on persuasion. For example, calling someone a "helper" instead of asking them to "help" can increase the likelihood of them taking the action you want. Turning actions into identities can make people more likely to claim desired identities. 00:17:26 - The Power of Stories, Stories are powerful because they activate different parts of the brain and help people remember information better. To make a story more effective, focus on the emotions and how the story relates to the audience's experience. 00:24:31 - The Power of Social Influence, Social influence is powerful because people are more likely to take action if they see others doing it. To make social influence work for you, focus on the early adopters and influencers and make it easy for them to share your message. 00:12:52 - The Value of Metaphor and Concrete Language, Jonah discusses the importance of using concrete language to show others that we have heard them, and how this can lead to increased customer satisfaction. For example, saying “Your refund will be there soon” feels very different from “Your money will be in your account tomorrow.” The latter (which is more concrete) had increased customer satisfaction scores. He also explains the difference between concrete and abstract language and how it can be applied in different contexts. 00:16:13 - The SPEACC Framework, Jonah breaks down the six key types of language covered in his book and provides an overview of each one. These include the language of Similarity and difference, Posing questions, Emotion, Agency and identity, Concreteness, and Confidence. 00:18:12 - Linguistic Similarity, Jonah explains how linguistic similarity can be used to build relationships and connections in the workplace, and how it can even predict future outcomes such as promotions or employee turnover. He also discusses the benefits of being both similar and different in terms of content and language design. 00:19:40 - When to Use Concrete Language, Jonah discusses the research that shows when it is beneficial to use more abstract language, such as in the case of entrepreneurs pitching a business idea. He also explains the importance of adapting to the linguistic culture of a workplace and how it can impact career success. 00:21:34 - Language Similarity and Affiliation, Jonah provides examples of how linguistic similarity can impact personal relationships, such as speed dating or building friendships in the workplace. He also discusses the importance of linguistic cues like pauses and intonation in building trust and increasing positive perceptions. 00:25:47 - Making Your Brand an Identity, The importance of making your brand an identity for your customers, highlighting the significance of transitioning from a verb to a noun. By finding opportunities for customers to be a part of the brand, or the brand to be a part of them, companies can create a stronger connection with their audience. 00:27:13 - The Power of AI, Melina mentions how Jonah and his team use technology, including AI and machine learning, to analyze large amounts of data, which allows them to remove human bias and get results much faster. By using technology to their advantage, businesses can unlock valuable insights that may have been missed or too costly to produce. 00:28:47 - Insights from Magic Words, Jonah's book, Magic Words, provides insight into how language affects business outcomes. From using concrete language in pitches to predicting employee retention based on the language used in emails, businesses can use language as a tool for success. 00:29:31 - Finding Insights in Data, The insights found in Magic Words and Jonah's research demonstrate the power of analyzing data to uncover valuable insights. By asking great questions and using technology to analyze data, businesses can make informed decisions and achieve success. 00:29:44 - Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Magic Words, by Jonah Berger Contagious, by Jonah Berger The Catalyst, by Jonah Berger Invisible Influence, by Jonah Berger What Your Customer Wants and Can't Tell You, by Melina Palmer Connect with Jonah:  Jonah on Twitter Follow Jonah on LinkedIn Jonah's Website Resources Top Recommended Next Episode: What is Cognitive Semiotics? With Sarah Thompson (ep 259) Already Heard That One? Try These:  A More Beautiful Question, with Warren Berger (ep 200) Priming (ep 252) Framing (ep 296) Social Proof (ep 87)  Using Semiotics in Retail, with Rachel Lawes (ep 191) Leveraging Metaphor, with Olson Zaltman (ep 181)  The Power of Us, with Dominic Packer (ep 178) Multinarrative Storytelling, with Troy Campbell (ep 293) The Life-Saving Skill of Story, with Michelle Auerbach (ep 288) Behavioral Storytelling, with David Paull (ep 289) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Get Jonah's Resources

On the eve of the 300th episode of The Brainy Business, it felt like the perfect time to do a “best of” episode from the first five years of the show (another milestone we are just a couple of weeks away from!). How do we find out the “top” content around here? Thankfully, I don't have to choose (each episode is like one of my babies), and, we don't even have to ask.  You have been voting every day for the last five years as you have chosen which episodes to listen to. And, in these five years, you have cast 904,605 “votes” that made it into the final tally that created this Top 20 list. Thank you to everyone in the more than 170 countries who have listened to, rated, reviewed, subscribed to, and shared The Brainy Business podcast over the last five years. We wouldn't still be here if it weren't for you – please keep it up (and we plan to too!) In this episode:  Delve into the psychology behind consumer decision-making and its impact on businesses. Reinforce your learning by revisiting earlier podcast episodes and mining hidden gems. Embrace the concept of continuous improvement by experimenting and testing new ideas. Show Notes: 00:00:00 - Celebrating the First 5 Years, In this episode, host Melina Palmer celebrates The Brainy Business podcast's 299th episode and the first five years of the podcast. She shares that upcoming new episodes include an interview with Jonah Berger (301) to kick off the next hundred, as well as the five-year anniversary episode and data visualization designer Sarah K. Miller (303), who created an amazing piece of data art to commemorate the top downloads for the first five years. 00:02:00 - Top 20 Most Downloaded Episodes, Melina shares that 904,605 votes from over 170 countries were cast for the top downloaded episodes – so cool! She then goes on to list the top 20 most downloaded episodes, starting with The Voltage Effect, by John List. Other top episode guests from 11-20 include Kurt Nelson, Troy Campbell, Eric Johnson, Prince Ghuman, and Katelyn Bourgoin. Not to mention, several solo episodes from Melina, like the one on the behavioral economics of Starbucks. 00:09:47 - How to Create Remarkable Experiences with Dan Gingiss, Melina talks about the 13th most downloaded episode of all time, episode 185, with Dan Gingis. They discuss his book The Experience Maker and how to create great experiences using his WISER methodology. 00:12:00 - How to Successfully Pitch Your Business, Melina shares her tips on great pitches in the 11th most downloaded episode of all time, episode 177. She also mentions that if listeners are interested in consulting or improving their pitches, they can book a strategy session or send her an email. 00:13:33 - How to Make Online Courses People Enjoy with Chris Rawlinson, Melina talks about the 10th most downloaded episode of all time, the shocking completion stats for most courses, and how 42 Courses have exceeded all expectations. In this episode, founder Chris Rawlinson shares his tips for creating awesome online courses that people actually complete (and enjoy). 00:17:23 - You Love Influence, Three episodes from specialists in the area of influence, including Vanessa Bohns (You Have More Influence Than You Think), Yale Professor Zoe Chance (Influence Is Your Superpower), and, Robert Cialdini (Influence) all made the top 10. Where specifically did they land and what are some of Melina's favorite insights from these episodes? Give it a listen. 00:21:06 - The Paradox of Choice, Episode 171 focused on the work of Barry Schwartz and how more choices can often lead to overwhelm and a tendency to choose nothing. People are less likely to buy when there are too many choices, so it's important to make it easier for them to choose. This is the 5th most downloaded episode of all time. 00:22:16 - The Dunning Kruger Effect, Episode 198 (refreshed as episode 266) discussed the interesting relationship between confidence and competence and how when we know very little about something (low competence) we have ridiculously high confidence. Once we get more competence and start to see all that we don't know, confidence tanks. This was the 4th most downloaded episode of all time. 00:24:49 - Get It Done, Based on the work of Ayelet Fishback, episode 186 gives tips and insights into the science of motivation to help you complete your goals and get more of the right things done. It's about setting the right goals in the right way and avoiding the relentless pursuit of goals that can sometimes come at our own detriment. Congratulations to Ayelet on the interview with the most downloads ever and the 3rd most-downloaded episode of The Brainy Business podcast! 00:27:01 - The Top Two, Are The First Two, The first two episodes have been the two most downloaded from the beginning. Melina explains why she thinks this is, and some of what you will find in those episodes. 00:32:54 - Recap of the Top 20 Episodes, Get the full list of the 20 most downloaded episodes of all time, so you can add them to your listening queue! 00:33:37 - Thank You, Melina expresses gratitude to all listeners for making the first five years of The Brainy Business podcast a success beyond anything imagined. She also teases new projects coming soon and encourages listeners to sign up for the newsletter/connect on social media to be the first to know. 00:34:31 - Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Get It Done, by Ayelet Fishbach Paradox of Choice, by Barry Schwartz Influence, by Robert Cialdini Influence is Your Superpower, by Zoe Chance You Have More Influence Than You Think, by Vanessa Bohns Top Recommended Next Episode: Unlocking the Secrets of the Brain (ep 1) Already Heard That One? Try These:  The Voltage Effect, w/ John List (ep 190) Motivation & Incentives at Work, w/ Kurt Nelson (ep 187) The Science of Cool, w/ Troy Campbell (ep 169) The Elements of Choice, w/ Eric Johnson (ep 174) Starbucks: Behavioral Economics Analysis (ep 278) Why We Like the Things We Like, w/ Prince Ghuman (ep 172) Creating Content People Can't Help but Engage with, w/ Katelyn Bourgoin (ep 201) How To Create Remarkable Experiences, w/ Dan Gingiss (ep 185) The Truth About Pricing (ep 5) How To Successfully Pitch Your Business (ep 177) How to Make Online Courses People Enjoy (& Complete!) w/ Chris Rawlinson (ep 193) Amazon: Behavioral Economics Analysis (ep 159) You Have More Influence Than You Think w/ Vanessa Bohns (ep 197) Influence Is Your Superpower, w/ Zoe Chance (ep 189) Influence, w/ Robert Cialdini (ep 157) The Paradox of Choice (ep 171) The Dunning Kruger Effect (ep 266) Get It Done, w/ Ayelet Fishbach (ep 186) The Top 5 Wording Mistakes Businesses Make (ep 2) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

The core idea of multi-narrative storytelling involves identifying a central message or concept that resonates with the audience and then expanding on it through a series of complementary stories. While each narrative can stand alone, together they create a comprehensive and compelling representation of the brand's identity and message. Two major brands that have successfully utilized multi-narrative storytelling in their marketing campaigns are Nike and Apple. Both brands have managed to create a global impact with their advertisements, encouraging consumers to connect with the brand on a personal level. By using multiple storylines, these giants have enabled their campaigns to resonate with a wide range of individuals, allowing for broader appeal and deeper emotional connections. During the podcast, Melina and Dr. Troy Campbell discuss how both Nike's "Just Do It" and Apple's "Think Different" campaigns are prime examples of effective multi-narrative storytelling. Companies can learn valuable lessons from these successful brands and apply the same techniques to their own business strategies. This episode will help you to: Uncover the power of multi-narrative storytelling in enhancing brand communication. Master the art of crafting a compelling personal brand identity through diverse stories. Grasp the importance of themes, metaphors, and language in creating engaging narratives. Cater to diverse customer groups by implementing a multi-narrative approach. Gain insights from storytelling techniques employed by successful companies. Show Notes: 00:00:00 - Introduction, Dr. Troy Campbell is back on The Brainy Business podcast (one of our few three-peat guests!) to talk about multi-narrative storytelling, building on his background as a former Disney Imagineer and Netflix Consumer Insights employee. 00:05:02 - Shades of Black, Troy talks about how Netflix uses different shades of black to differentiate importance cues on their platform. 00:11:19 - Definition of Multi-Narrative Storytelling, Multi-narrative storytelling involves telling a core story or idea through multiple complementary narratives. Nike and Apple's famous ad campaigns, "Just Do It" and "Think Different," are examples of multi-narrative storytelling. 00:13:48 - Nike and Apple as Examples, The "Think Different" campaign started as a multi-narrative by showcasing the “misfits” and “rebels” who changed the world. 00:15:10 - The Power of Multi-Narrative Storytelling, Multi-narrative storytelling is about getting a core idea across. It involves creating a core story that is the center of your messaging, which is surrounded by different stories that are used to convey your message. This technique involves using narratives that have associations with your brand that the audience will recognize. (As an example in the Apple campaign, showing a picture of Einstein is powerful because of the associations we all have with him and what his image means.) 00:16:52 - Core Idea of Multi-Narrative Storytelling, The core idea of multi-narrative storytelling is to create a cause-and-effect story. It involves telling a story that explains who you are and what you're trying to achieve, and then surrounding that story with other narratives that support your message. You can use existing stories or create original ones. 00:19:15 - Using Existing Stories as Associations, Multi-narrative storytelling can involve using existing stories as associations to convey your message. This technique involves using stories that your audience is already familiar with and borrowing elements of those stories to support your message. This approach makes it easier for your audience to understand and relate to your message. 00:22:28 - The Power of Metaphor and Semiotics, Metaphor, semiotics, and word choice allow for a deeper level of understanding of how to convey messages. Using these techniques and creating a multi-narrative story around them can make the messaging more powerful and effective. 00:30:36 - Multi-Narrative Storytelling, The concept of multi-narrative storytelling involves creating a core story with multiple examples or narratives that support it. This approach allows for flexibility in communication and can be used to convey complex or abstract ideas. Multi-narrative storytelling is useful in branding, marketing, and other areas of business where a clear and compelling message is necessary. 00:32:19 - Just Do It, Nike's "Just Do It" slogan is specific enough to be relatable and broad enough to appeal to a wide range of audiences. This approach can be applied to other branding or marketing efforts by creating a core story that is supported by multiple narratives or examples. 00:38:01 - Branding, Effective branding involves creating a core story that is supported by multiple narratives or examples. This approach allows for flexibility in communication and can help to appeal to a wider range of audiences. The branding of The Brainy Business podcast is an example of this approach, using a fun and relatable logo to convey complex ideas. 00:41:29 - Thesis and Proof, Effective marketing involves creating a clear thesis and using specific examples to prove it. This approach can be used to convey complex or abstract ideas to a wider audience. The selection of imagery, titles, and stories should support the thesis and help to prove its validity. 00:47:12 - The Power of Storytelling, The way Troy implements his “scientific mind and artistic heart” approach can help businesses understand and leverage techniques from other companies like Disney or Nike to improve their own storytelling strategies. 00:47:43 - Multi-Narrative Storytelling, Companies can use multi-narrative storytelling to tie together narratives within their own organization, for the benefit of both customers and employees. Understanding the stories woven within a brand is essential for weaving them together to make a great brand. 00:48:37 - Related Episodes, Other podcast episodes relating to storytelling include David Paull on behavioral storytelling, Dr. Michelle Auerbach, and Sam Evans. These episodes and their related materials are linked below. 00:49:10 - Conclusion,  Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! CONNECT WITH TROY TROY'S WEBSITE ON YOUR FEET TROY ON LINKEDIN Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Choice Hacking, by Jennifer Clinehens What Your Customer Wants and Can't Tell You, by Melina Palmer The Experience Maker, by Dan Gingiss Blindsight, by Matt Johnson and Prince Ghuman Alchemy, by Rory Sutherland Top Recommended Next Episode: The Science of Cool, with Troy Campbell (ep 169) Already Heard That One? Try These:  Flip The Script! With Troy Campbell (ep 253) Why We Like The Things We Like, with Prince Ghuman (ep 172) Disney: Behavioral Economics Analysis (ep 292) Starbucks: Behavioral Economics Analysis (ep 278) Costco: Behavioral Economics Analysis (ep 47) Peloton: Behavioral Economics Analysis (ep 86) Choice Hacking, with Jennifer Clinehens (ep 141) Social Proof (ep 87) Priming (ep 252) Peak-End Rule (ep 97) Get Your D.O.S.E. of Brain Chemicals (ep 123) Surprise and Delight (ep 276) The Life-Saving Skill of Story, with Michelle Auerbach (ep 288) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

In today's fast-paced world, attention spans are shorter than ever. By making stories concise, engaging, and to the point, marketers can cater to the needs of overwhelmed audiences while still delivering powerful messages. Short stories leave out unnecessary details while retaining the most critical elements, ultimately making them more memorable and easier to digest. David Paull considers short stories to be particularly useful tools in marketing and communications. He cites the popularity of TED Talks as evidence that people are drawn to concise yet impactful stories. In the podcast, he discusses the importance of refining messages through a careful editing process, distilling them down to their most essential aspects, and making them as powerful and engaging as possible. In this episode: Unleash the potential of behavioral storytelling to revolutionize your branding and marketing efforts. Learn how Dialsmith dials offer an innovative way to non-consciously measure audience reactions. Discover how to implement the RSPCT framework for designing impactful and convincing messages. Realize the significance of concise, emotionally charged stories for capturing your audience's interests. Leverage testimonials and social proof to amplify your persuasion techniques. Show Notes: 00:00:00 - Introduction, Melina Palmer introduces David Paull, CEO of Dialsmith and founder of Lillian Labs. She highlights David's expertise in using storytelling to build brands and introduces his behavioral storytelling framework. 00:04:02 - Dialsmith, David Paull talks about Dialsmith, his insights technology company that develops dials used in focus groups during presidential debates and State of the Union addresses. He also discusses the online version of the dials and the consultancy arm of the company, Lillian Labs. 00:11:56 - Storytelling, David shares his journey in becoming interested in storytelling through his work on strategic communications and messaging. He talks about how he got involved with the Story Conference in Nashville and the experiments and thought exercises he did on cognitive biases and behavioral economics. 00:15:33 - Behavioral Storytelling, David Paul explains how he blends insights and storytelling to create behavioral storytelling. He provides an example of working with clients on climate issues and how they isolate the real problem and test their messaging with the market. The goal is to take the audience on an emotional or intellectual journey that leads to action. 00:19:25 - TEDxPortland, David Paul discusses his involvement with TEDxPortland, the largest indoor TEDx in the world. He talks about the importance of having a diverse group of speakers and how they select the speakers for the event. 00:16:25 - The RSPCT Framework, David Paull discusses his RSPCT Framework, which involves determining the real problem for the target audience, understanding what's at stake if the problem is not solved, identifying the perfect outcome, crafting an effective call to action, and providing testimonials and social proof for added credibility. 00:19:23 - The Danger of Stressing the Problem, Melina Palmer and David Paull discuss how stressing the problem too much can lead to unintentional normalization of the behavior you want to change. Instead, they highlight the importance of including testimonials and social proof to make the audience feel comfortable with the solution being proposed. 00:24:56 - Tips on Delivering a TED Talk, David Paull shares his experience as a speaker coach for TEDxPortland. He emphasizes the importance of keeping talks short, with a focus on big original ideas and tangible takeaways. He also recommends a strong emphasis on editing to distill the message down to its most essential elements. 00:27:38 - The Power of Short Stories, Melina Palmer and David Paull highlight the power of a short story to convey complex ideas in a short amount of time. They use examples from famous TED Talks, including one that was only two minutes and fifty-two seconds long. They emphasize the importance of making every word count to deliver a compelling message that resonates with the audience. 00:30:24 - Make It as Short as Possible, David Paull shares a quote from Albert Einstein about making scientific work. 00:31:51 - Finding the Real Problem, The first step in problem-solving is identifying the real problem. Keep peeling back the layers until you find the underlying issue by asking "why" until there's nowhere else to go. Then determine what's at stake and what the perfect outcome would be if the problem is solved. 00:32:34 - Using Storytelling to Evoke Emotion, Describing the perfect outcome in a way that can be felt is crucial. Storytelling evokes emotion, making it easier for people to make a decision. The call to action should demonstrate how your solution solves the real problem, alleviates what's at stake, and delivers the perfect outcome. 00:33:13 - Testimonials and Social Proof, Sharing testimonials and social proof will help people feel comfortable. It's important to tap into how people process information and make decisions. Using quantifiable data is better than squishy information when demonstrating the effectiveness of a solution. 00:33:47 - Additional Resources, The podcast episode mentions additional resources, including episodes on Herding and Social Proof, as well as a link to Michelle Auerbach's episode on the importance of emotion in decision-making. All resources can be found here in the show notes.  00:34:08 - Conclusion, Melina's top insights from the conversation, a recap of the RSPCT framework, and items for you to consider as you implement what you learn. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: The Life-Saving Skill of Story, by Michelle Auerbach Ted Talks: The Official TED Guide to Public Speaking, by Chris Anderson Contagious, by Jonah Berger A More Beautiful Question, by Warren Berger Daring Greatly, by Brene Brown Connect with David:  DavidPaull.com David on Twitter David on LinkedIn Top Recommended Next Episode: The Power of Storytelling, Michelle Auerbach Already Heard That One? Try These:  Anchoring (ep 11) Find Your Purpose, with Gina Bianchini (ep 263) The Importance of Connection, with Nick Epley (ep 265) Framing (ep 16) IKEA Effect (ep 112) Reciprocity (ep 238) The Science of Cool, with Troy Campbell (ep 169) Social Proof (ep 87) Herding (ep 264) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

Troy Campbell is a Chief Scientist at a creative and artistic focused firm. Super interesting career path where he strives to combine his scientific drive with his artistic mind. You will hear about consumer psychology, Disney imagineering jobs, brand language, multi-narrative storytelling, the science of choice, and much more. If you want to refresh your memory about behavioural science, listen to Aline Holzwarth's interview, episode number 33. Enjoy !

In today's conversation, I am joined by McDonald's Lauren Kemp and Stephen Springfield from the Aspen Center for Consumer Science. Last fall I saw them give a talk at IIEX Behavior on how they used behavioral science to create an "irrational" loyalty program at Mcdonald's. It was instantly clear they had to be on the show to talk about this project, its insights, and what you can learn from it. It is such a great case study showing how real people inside organizations (and in this case, working with a great consultant), can create a program that infuses behavioral insights in a smart way -- that is often counterintuitive – to find a win-win for the company and its customers.  You'll also hear tips from Lauren about how she did her literature review and lots of other great insights. And, do know that while we joke about not loving the term "irrational" as it is popularly used in behavioral science, if there was ever a program that proved a lot of the choices people make aren't exactly rational this would be it. You'll see what I mean as they dig in on the story in the episode… Show Notes: [00:46] In today's conversation, I am joined by Lauren Kemp and Stephen Springfield, whom I first saw while they were giving a presentation at Greenbook's IIEX Behavior last fall. [03:44] Lauren shares about herself and her background. She works in consumer insights at McDonald's on the US team. [04:41] Stephen shares about himself and his background. Stephen is the Founder and Principal at Aspen Center for Consumer Science.  [06:43] Novelty and the magic of the irrational attracted Stephen to behavioral science and behavioral economics.  [07:35] Behavioral science isn't really about the irrational and the crazy cool stuff. It is about the scientific process applied to understanding behavior.   [10:35] Irrationality is where all the profit is. [13:05] Lauren started her career with an internship at Brain Juicer. They were pioneers in the behavioral economic space. McDonald's was one of her main clients there.  [15:17] McDonald's global team created the loyalty program so the individual markets had some space to make the program work in their specific market.  [17:17] She started with a literature review since loyalty programs were not new to the industry. She wanted to learn what was most important for a loyalty program and how they could design theirs to be successful.  [19:45] Top tips for doing your own literature review? Definitely start by bookmarking Google Scholar.  [22:11] The program needed to entice customers to engage with the program. They wanted it to be consumer centric.  [24:16] They knew it was very important for the program to be transparent enough and easy to understand. Consumers don't like it when they feel they are being tricked or it is clouded. Transparency is so huge in our culture today. [25:57] They found that the value of a loyalty program is engagement with the program itself – not the reward that you get. The reward you get is transactional.  [28:27] Lauren spent a week or two on her literature review process and Stephen's team did some additional research.  [30:39] It is important to invest the time in research, but it probably doesn't need to take as long as you think.  [33:21] There is an aspect of irrationality and that is where the profit is.  You have to find a way to offer something of value that is not completely transactional.  [36:23] They wanted to find which items would drive trips because the point of the loyalty program is to get to people to visit more often.  [37:58] They tested five different point levels from 1 point to 10,000 points. They found that 100 points per dollar was easy and worked best.  [40:03] The goal is to get somebody to purchase something now with an eye toward achieving something later. Mental budgeting and being able to do the math towards a simple reward was a game changer.  [43:05] They continued coming back to the goal and objective: getting consumers to come to McDonald's because they had rewards, and they want to accumulate more rewards, and at some point they would like to redeem those rewards.  [44:56] They found there was some linearity with the value of the item and the trip driving behavior, but there were also outliers drove trips.   [46:46] If there are products on the loyalty menu that are a lower cost to produce that would still drive engagement from a customer perspective and trips are a huge win.  [49:16] Consumers can't tell you what they would do and why they would do it.  [51:35] Key Insight: The thing that drives that behavior doesn't have to be the most expensive thing.  [53:18] Science isn't really interested as much in truth as things that are reliably predictive.  [56:07] Melina's closing thoughts [57:18] It doesn't need to take eons to incorporate good behavioral science research into your projects.  Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Marketing to Mindstates, by Will Leach The Life Saving Skill of Story, by Michelle Auerbach Predictably Irrational, by Dan Ariely Choice Hacking, by Jennifer Clinehens The Paradox of Choice, by Barry Schwartz Connect with Lauren & Stephen:  Lauren on LinkedIn Stephen on Twitter Stephen on LinkedIn Top Recommended Next Episode: Questionstorming at KIND / Mars with Beatrix Daros (ep 215) Already Heard That One? Try These:  Anthropology, Market Research & Behavioral Economics with Priscilla McKinney (ep 196) Marketing to Mindstates: A Discussion With Author, Will Leach (ep 88) The Power of Story, an Interview with Dr. Michelle Auerbach (ep 145) Dan Ariely Interview: Discussing Shapa, the Numberless Scale (ep 101) The Science of Cool, with Dr. Troy Campbell (ep 169) Nudging for Good at Walmart with Sarah Wilson (ep 206) Starbucks: A Behavioral Economics Analysis The Most Important Step in Applying Behavioral Economics: Understanding the Problem (ep 126) The Pain of Paying (ep 59) Framing (ep 16) Surprise and Delight (ep 276) Where CX and Behavioral Science Meet, interview with Jennifer Clinehens, author of Choice Hacking (ep 141) Paradox of Choice (ep 171) Unlocking the Power of Numbers (ep 17) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Aspen Center for Consumer Science

Dr. Troy Campbell joins the podcast to discuss his fandom of Andrew's music and how he incorporates lyrics into his college lessons and his own artwork. In this episode, we take an academic perspective on one of the oldest, but well-remembered songs from Andrew's early years as a songwriter. Ready…Break version: https://youtu.be/r9ZMz4gRPy0 LTTW version: https://youtu.be/IgNQxsqf0fM Troy's website: https://www.troy-campbell.com/ Live on the Rock Boat XXI, 2021: https://youtu.be/709LfwP2thM Instagram Live, March 2020: https://youtu.be/ZAbGMYRNunA?t=1642 Acoustic, 2003: https://youtu.be/P8MDoyIajRo Making the Band, S1 finale: https://youtu.be/cl4G4cZxQCM?t=168 Entertainment Weekly interview, 2017: https://youtu.be/WeQLeiWkdgg?t=462

In this episode, Troy Campbell joins me to talk about the psychology behind using storytelling for your brand.How do you craft the most engaging story? What are the components of a story that help make it memorable?Troy uses a scientific mind, artistic heart approach to help people create and learn amazing things. He is a behavioral scientist (PhD, Duke University), former marketing professor (University of Oregon), former art, film, and psychology scholar (UC Irvine), professional designer and researcher (Netflix Insights, Disney Imagineering, UnitedHealth), and the chief scientist at On Your Feet.We talk about:[0:00] Intro[2:00] Why Troy approaches his work from a psychology perspective[5:00] The distance between the discovery and the design[8:40] Aligning your brand with the people you're trying to sell to[18:15] Why 'story' matters[22:30] The flaw in the ‘hero's journey'[23:50] The Destiny narrative[31:30] Honing in on emotion [37:25] How to lean on science to be more creative [40:15] The institute of Academics [47:45] How to implement the information shared todayConnect with Troy here:www.troy-campbell.com Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/

Why do we like to listen to sad music when we're sad/angry? What's the science behind that? Well we have some answers for you thanks to Dr. Troy Campbell who's a behavioral scientist. He's a big emo fan but aside from that we also talk about Marvel,his work with Disney and Netflix and he asks US some questions too. ______EMO SOCIAL MERCH SALEIt's prime layering season, club! So make sure you get some discounted Sun's Out, Stay Inside & Emo Social Nu-Metal tanks in our store!Thanks to our designer Joey Resko for our designs.Join the club!Twitch: https://emosocialclub.tvDiscord: https://emosocial.club/discordTikTok: https://www.tiktok.com/@xemosocialclubxTwitter: https://emosocial.club/twitterInstagram: https://emosocial.club/instagramYoutube: https://emosocial.club/youtubeFacebook: https://emosocial.club/facebook  Follow us!Brian: @spookypants1Lizzie: @bordenbathory

In the second half of this two-part episode, we're diving into why Disney uses portals, the principles of meta-modernism and why something is “cool” with Dr. Troy Campbell. Campbell is the Chief Scientist at On Your Feet and his research and career has centered around the intersection of scientific minds and artistic hearts and how to create and capture original and powerful ideas and make amazing things.  -----3:29    The Importance of “Portals”11:19   The Science of “Cool”18:12  How to Break the Norm23:01  Meta-Modernism-----To learn more about Troy's research on the intersection of Scientific Mind, Artistic Heart, check out:Troy-Campbell.comStart with Science - NetflixTeam Science: Building Better Science Activists with Insights from Disney, Marketing, and Psychological ResearchCheck out other topics referenced in this episode:Metamodernist Manifesto by Luke Turner

In the first of this two-part episode with Dr. Troy Campbell, we're breaking down the principles behind storytelling and what makes something “cool.”  Campbell is the Chief Scientist at On Your Feet and his research and career has centered around the intersection of scientific minds and artistic hearts and how to create and capture original and powerful ideas and make amazing things.  Part one hits on why Nike ads are simple to make and how brands like Disney borrow stories.-----3:52    Troy's Career Thesis: “Scientific Mind & Artistic Heart”6:11    Marvel Isn't Appealing to Everyone10:19  Egocentrism 14:04  Nike Ads are Simple to Make16:58  Borrowing Stories From Others22:50  Multi-Narrative Storytelling25:46  Defining Your Story to Tell Multi-Narrative Stories31:20  The Destiny Narrative-----To learn more about Troy's research on the intersection of Scientific Mind, Artistic Heart, check out:Troy-Campbell.comStart with Science - NetflixTeam Science: Building Better Science Activists with Insights from Disney, Marketing, and Psychological Research

You've heard him before discussing the “Science of Cool” in 2021, and I'm thrilled to say that Dr. Troy Campbell is back. And, because it's fun to keep things interesting, Troy and I are flipping the script in today's episode.  What does that mean? Troy is here to showcase his Define & Apply Framework, something he does with clients in his role as Chief Scientist at On Your Feet and has done in the past with his work -- including spots he has held with Disney, Netflix, Nike, and as a professor at the University of Oregon. Instead of just telling us about it, though, we are going to walk through and experience it and, he suggested that he be the one doing the interviewing with me as the one answering the questions today. This is the third time we have flipped the script like this on The Brainy Business podcast. You definitely don't want to miss handing over the reins so we can all learn to define and apply together. Show Notes: [00:42] In today's conversation, I am joined by Dr. Troy Campbell, who was on the show back in 2021 talking about the science of cool. [02:25] Troy is taking over the reins as host, and our beloved Melina is the guest on the show today.  [02:44] On this episode, we are going to deeply define ideas to be able to powerfully apply them across many areas. We will deeply define one idea from Melina's book What Your Employees Need and Can't Tell You.  [04:07] Burnt popcorn is the aspect of priming when we are specifically talking about change management.  [07:03] Melina shares an example of a burnt popcorn email she received.   [09:52] It is so easy to create burnt popcorn. Burnt popcorn can poison the day (week, month, year…). [12:07] You can guarantee they are going to be looking at the worst possible context of whatever it is that you are saying if you prime and set it up in certain ways. (“Not to be rude, but…” “Don't take this the wrong way, but…”) [13:16] These mundane actions can create hours, days, and weeks of stress that can be avoided with a few seconds of better thought.  [14:33] There are small things you can easily adjust and very quickly see a positive impact.  [16:52] When it comes to a presentation, consider where you want people to be at the end. What is the most important thing you want from this one event? [19:07] Using really good images is important for priming in presentations.  [21:03] You can tell a lot in 90 seconds.   [24:13] Anchoring on something really bad to make the thing you are sharing seem better can definitely be burnt popcorn. The “not true” thing you said will not dissipate.  [26:28] If you give the brain a focus and then try to change that focus, it is still going to be stuck on that thing in most situations.  [29:45] Take the time to do the research and know who you are talking to. [31:44] We do really weird stuff that can come off as burnt popcorn.  [34:42] Through the book writing process there are glimmers of fun that Melina and other authors like to include.  [37:39] When you are not great with humor, many people lean toward self-deprecating humor.  Melina advises against that…especially if you are trying to build authority.  [39:14] She shares the Wizard of Oz reference from her book and what she meant by, “Glinda may have been a good witch, but she was a terrible manager.”  [41:29] Knowing where people are, where they are going, and the right points where you can be giving those nudges of encouragement, feedback, or support before they entered into a scary forest is something you can be doing as a manager to help.   [43:57] So many things become easier when you are thoughtful about how you present information.  [46:11] It doesn't take a lot to make it so that things are better for those around you and yourself.  [48:57] It is one thing to go to Disneyland and it is another thing to build Disneyland.  [49:56] Melina's closing thoughts [51:45] Troy's define and apply process is about teasing out what you do in a particular area and figuring out why it works. Get to the details about what makes it special and then expand it into other areas that may seem unrelated but are so relevant when you stop and make the effort. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: What Your Customer Wants and Can't Tell You, by Melina Palmer What Your Employee Needs and Can't Tell You, by Melina Palmer A More Beautiful Question, by Warren Berger Alchemy, by Rory Sutherland Buying Signals, by Nikki Rausch Connect with Troy: Troy's Website On Your Feet Troy on LinkedIn Top Recommended Next Episode: The Science of Cool, with Dr. Troy Campbell (ep 169) Already Heard That One? Try These:  Disney (ep 144) The Truth About Pricing (episode 5) Change Management (ep 226) Framing (ep 16) A Surprise Guest… (ep 152) Ultimate Pricing Confidence with Special Guest Interviewer Nikki Rausch (ep 66) Costco (ep 47) Amazon (ep 159) Starbucks (ep 73) A More Beautiful Question with Warren Berger (ep 200) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Tingen Industries

As you join us online, we pray that you take this time to seriously meditate on God's Word and spend time worshipping Him! Take some time to pray for a clear mind and let's focus on worshipping together today. We have services every Sunday at 10:30AM both online and in-person. If you'd like more information on what in-person services are like. Need prayer? We are here for you. Just let us know how we can be praying for you. Thank you for your continued encouragement as we continue to spread hope through Jesus Christ to our community and beyond! If you'd like to financially support the mission of Calvary Church, you can find all of your options at www.calvarypc.ca/give. Thanks for worshipping with us today!

What is the science of 'cool .? How would you use these principles to ‘design cool' for a client ? At On Your Feet, you've been asking your clients at Nike, Intel, P&G, about what their people's biggest current and future needs are. What are the six major themes that have arisen? What is the science behind some of one's best known and most beloved stories ? Troy talks about the above questions and many more as he takes you on an inspirational journey to understand what makes something 'cool' or makes a story tick. Troy Campbell is Chief Scientist at On Your Feet. He is also a Founder at Scientific Mind, Artistic Heart. Visit Troy's Website at https://www.troy-campbell.com/ Connect or Follow him on Linkedin https://www.linkedin.com/in/troy-campbell-5a813811/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com 00:00 Introduction to Try & Preview 02:41 Scientific Mind, Artistic Heart 07:38 The Science of 'Cool' 22:54 People's Biggest Current & Future Needs 27:39 The Science of Story 43:54 Talent Show - 'Jagged Edge' Song by Troy 42:46 Rapid Fire- Personally Speaking with Troy 48:21 Connect with Troy Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/ #brandstorytelling #coolbrands #Innovativebrands #innovation #creativebrands #branding #troycampbell #brandstorytellingstrategy #storytellingmarketing #neuroscience #consumerscience #neuromarketing #storytellingforbusiness #storytellinginmarketing #whatiscool

Thanks for worshipping with us today! As you join us online, we pray that you take this time to seriously meditate on God's Word and spend time worshipping Him! Take some time to pray for a clear mind and lets focus on worshipping together today. We have services every Sunday at 10:30AM both online and in-person. If you'd like more information on what in-person services are like, please send us a message or call our office! Need prayer? We are here for you. Just let us know how we can be praying for you. Thank you for your continued encouragement as we continue to spread hope through Jesus Christ to our community and beyond! If you'd like to financially support the mission of Calvary Church, you can find all of your options at www.calvarypc.ca/give.

Back on episode 160, I was joined by Dr. Matt Johnson to discuss his book Blindsight and the work he and his counterpart were doing at Pop Neuro. Today, that counterpart, Prince Ghuman, is here to expand on that conversation and discuss some more amazing work.  One of the things I loved in the book, and that Prince and I really expanded on today, is why we like the things we like. Some of what we discuss today tie back to my recent interview with Dr. Troy Campbell in episode 169 on the Science of Cool. It was a much-loved episode and I expect similar high praise from today's conversation! Show Notes: [00:06] In today's episode I'm excited to introduce you to Prince Ghuman, coauthor of Blindsight. [02:57] Prince Ghuman shares about himself, his background, and how he got into the world of behavioral science and marketing. He is an author and professor.  [05:11] Prince and Matt are founders of Pop Neuro where they teach marketers how to ethically apply neuroscience to marketing.  [06:07] One of the things lacking in the marketing curriculum is a heavier emphasis on neuroscience and psych.  [07:05] If we are marketers, we are fundamentally students of human behavior and human psychology.  [09:37] The principle piece is as important if not more important than the traditional neuroscience imaging techniques.  [11:38] He would love for there to be one person on each marketing team that specializes in neuromarketing principles because, at the end of the day, marketers want to create good marketing and good brand experiences. Consumers also want to be charmed by brands, products, and experiences.  [13:31] Cross-functional teams are the answer. Having one neuromarketer on every marketing team is the bare minimum. Every marketing position should understand behavioral science.  [16:03] The next operating system of marketing is more deeply scientific.  [17:06] The more we philosophically touch and experience something, the more we are likely to prefer it.  [17:50] We like things that are different because we like novelty, and we like things that are similar because we like the safety of similar things. If something is too new it hurts adoption. If something is too safe it hurts adoption. It needs to be somewhere between new and safe. [18:48] Sandwiching something new in between two familiar things helps bump up the likability.  [19:48] Early adopters have a higher acceptance of an imbalance of new and safe when it is tilted towards new. Late adopters are tilted towards safety.  [22:43] When Oreo brings out new cookies, it gets them back on your radar even if you don't try the new types.  [23:27] Listener Question! Attention is based on the brain's statistical learning tendency. Our brains are also taking into account and picking up on patterns.  [26:04] Unpredictability gives you a bigger hit of dopamine. Unpredictability hits the reward center a lot harder. The brain's pattern-seeking behavior primarily happens behind the scenes. It just drives a lot of what we do.  [28:27] It is called the “pursuit of happiness” because it is the pursuit that gives us the most amount of happiness, not the achievement of happiness.  [30:10] Unpredictability works to increase engagement.  [32:59] Today's new thing that you hate is replacing something that was new once (and that you hated then).  [35:25] As much as we want to point a finger at companies that are using digital products to model behavior, we also have to look at ourselves. Until we decide to kick our addiction to “free” it is going to be really hard to kick our addiction to Instagram.  [37:48] For marketers, the challenge is to understand neuroscience and psychology throughout the entire marketing process so we can create better products, brands, and experiences.  [39:01] The answer to bad marketing isn't no marketing. It is better marketing. Neuroscience is the way to do it.  [41:46] Melina shares her closing thoughts. [43:54] Melina's award-winning first book, What Your Customer Wants and Can't Tell You is available on Amazon, Bookshop, Barnes & Noble, Book Depository, and Booktopia.  Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! More from The Brainy Business:

Today is a very fun episode about something that you might not think has a science to it, but definitely does which is so amazing! My guest is Troy Campbell, who got his Ph.D. at Duke University and has worked at/for Disney, Netflix, Nike (and much more) as well as taught at the University of Oregon. He has done so many cool things so far in his career, and he is here to talk about how you can do the same by incorporating the science of cool. Coolness may feel intangible. Like it is this enigma some brands or people just have or don't and if you aren't cool you just have to accept it. But as Troy will show us today, that doesn't have to be the case. There is a science to it and there are lots of important lessons for your brand (and even making something as mundane as meetings more fun, effective, and cool). Listen to learn this and more in today's episode... Show Notes: [00:06] In today's episode I'm excited to introduce you to Dr. Troy Campbell, Chief Scientist at On Your Feet. [01:21] There is a science to cool and there are lots of important lessons for your brand. [03:51] Troy shares about himself, his background, and how he got into behavioral science. [05:23] Behavioral science has the closest thing to a magic spellbook that exists.  [07:14] He shares an origin story about a lecture he created based on the song “Everything is Awesome” from The Lego Movie.  [10:12] On Your Feet is a group that brings more joy, less fear, and better results to everything in business.  [10:55] Suffering from meeting burnout? The first thing to do is include the right warm-up for the meeting. Different meetings need different warm-ups.  [11:47] Tell the story of the meeting. [13:57] It is a personal warm-up because the thing you need to do is warm up people talking, chatty, and being with each other. In non virtual spaces, it is usually accomplished when you walk in and start talking to the person sitting next to you.  [15:40] Melina shares about using story cubes.  [16:39] Another great warm-up activity is a scavenger hunt.  [17:27] The mind is not a Tesla Roadster that can go from 0 to 60 in 1.9 seconds. It's more like an old Ford. It is reliable if you give it time to warm up.  [18:17] In general, everyone wants to be cool to some degree. We all want to feel cool, we all want to give people cool experiences, and we as a brand have to need to be cool to our audience.  [19:02] Cool is autonomously breaking the norm in a somewhat positive way. [20:44] There is no objective cool. Cool is all about norms, individuals, and the way to engage with the norms.  [23:09] Cool is breaking free from the norm. Cool is finding a norm that people don't think is that great and resisting that norm to an audience that likes it.  [24:08] We all want to feel as if we have this ability to autonomously break free from a negative norm in a positive way. As a brand, we want to create these cool things so we are seen as cool and we want other people to feel cool when they are using our brands.  [26:37] Troy shares one of his favorite moments ever from a workshop. [28:57] When companies break the norm in a positive way, it is the psychological feeling of cool.  [30:09] Metamodernism is this type of culture that we are in right now which is people really mixing things together in positive ways.  [32:26] Putting the old and new together has been a useful tool.  [34:07] What is too safe for one person is not too safe for another person. It is very difficult to be cool to everyone. (Know your niche!!) [35:29] Break a norm that is in line with something they need or ideology. In order to truly be cool, you need to go through really good design workshops.  [37:14] Let people be different. We need to see the whole spectrum of talents in behavioral science and allow that to happen.  [40:35] The brain is so complex. That melting pot of a field is so important for moving it forward.  [41:33] There are some things about behavioral science that are not fascinating--but they are still incredibly important and take skill to master. What is really great about behavioral science is the nuances and sophistication we bring around that.  [43:43] With behavioral science we can be incredibly valuable with quick responses and turnarounds for getting people unstuck.  [45:23] Melina shares her closing thoughts. [47:29] Melina's award-winning first book, What Your Customer Wants and Can't Tell You is available on Amazon, Bookshop, Barnes & Noble, Book Depository, and Booktopia. I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! [spacer height="15px"]More from The Brainy Business:

On this episode of the OurView Podcast, our guest Troy Campbell discusses anxiety disorders. Troy is a Licensed Master Social Worker. He is also the founder of Time 4 Change Solutions, LLC., a company that is working to decrease stigma, reduce barriers to service and improve the health of a client's mind, body and soul.  Visit Time 4 Change online: https://time4changesolutions.com   Follow OurView on Social Media for more disability related content:  @Ourview4life on  Facebook, Instagram, Twitter, and YouTube  Visit our Website: https://linktr.ee/ourview4life

Velkommen til en Radiovagabond bonus-episode – en opfølger til en af de seneste, hvor jeg var på besøg hos det sted, der hedder House of Songs i Austin, Texas. Her blev jeg vist rundt og fik forklaret en masse af Troy Campbell – manden, der havde grundlagt det… efter han havde fået dansk inspiration, da han besøgte vores allesammens Poul Krebs efter et besøg på Samsø. Troy fortalte mig en masse røverhistorier om sit venskab med Poul Krebs, så jeg tænkte, at det ville være interessant at høre om det fra ham selv.

HOWDY FROM AUSTIN, TEXAS I mentioned in the previous episode from Quebec, Canada that I was going to Finger Lakes in Upstate New York after my short visit to Canada. I went there to attend a TBEX conference for travel content creators, which was really fun. I was only there for a few days and didn't get a chance to explore the beautiful area around the lakes, so I didn't record enough for an episode. Soon after the conference, I jumped on a flight headed to Texas where another conference was waiting for me. And the flight wasn't without challenges that left me stranded in New Jersey… My flight out of Ithaca was delayed, which is not news. But I decided to get to the airport super early that day to catch up on some work while I waited, which was supposed to be only a few hours. But my flight was delayed once. Then twice. Then again. Then my connecting flight left without me. So, I had to spend the night and pay for my hotel without United Airlines helping me out with the inconvenience. Anyway, par for the course for a vagabond like myself, I guess. I finally made it to Texas so let's get rocking in Austin! KEEP AUSTIN WEIRD Austin's unofficial slogan is "Keep Austin Weird". It became a thing in 2000 when a local librarian, Red Wassenich, used the phrase on a local radio show. He later began printing bumper stickers and launched the website KeepAustinWeird.com. In the spirit of weirdness, let's get to know the city a little better with some facts about where I am. WEIRD FACTS ABOUT AUSTIN, TEXAS At some point, Austin was entirely underwater. But that was a little while back — some 66 million years ago. It was also home to 10 underwater volcanoes, which is why Austin's cliffs are made of white, crumbly rock known as "Austin Chalk." Austin is ranked one of the most dog-friendly cities in the U.S. with its 12 off-leash parks, dog-friendly restaurants, and hotels. An average of 20 million people visits Austin every year. This is more than the annual visitors to Rome (4.2 million), Hawaii (8.3 million), and even London (17.4 million). Austin is the capital of Texas, and the Texas State Capitol building is the second largest state capitol building in the United States, after the United States Capitol in Washington, DC. Which just goes to show that everything is bigger in Texas. U.S. News & World Report named Austin the best place to live in the U.S. in 2017. Austin has its very own Bigfoot named Hairy Man who allegedly lives on Hairy Man Road. Austin is home to the largest bat colony in North America. Around 1.5 million bats emerge from under the Ann W. Richards Congress Avenue Bridge just before sunset every day from March to October. And I got to experience that! And, most importantly, Austin has the only legal nude beach in Texas. I didn't get to experience that... AUSTIN MUSIC But what the city is most famous for is its vast and rich music culture. Austin's official motto is the "Live Music Capital of the World" because of its 200+ live music venues and over 2,000 bands and performing artists calling it home. The city hosts the annual South by Southwest conference and festival for parallel film, interactive media, and music that takes place every year in mid-March. The music part of it — South by Southwest Music — is the largest music festival of its kind in the world, with more than 2,000 acts performing. What's called "Austin music" in its modern form emerged in 1972 when a new form of country music exploded on the scene — a scene that turned its back on Nashville. That same year, Willie Nelson did the same, when he left Nashville and moved here. In the following years, Austin gained a reputation as a place where struggling musicians could launch their careers in front of receptive audiences at informal live venues.  HOUSE OF SONGS Austin is also home to The House of Songs, a homely retreat that invites songwriters from around the world to the United States to craft their music. Here, musicians can share in the universal language of music through collaborations and live performances, and the house is designed to bridge cultures, build friendships, and cultivate peace. It was all inspired by a collaboration between Troy Campbell and Danish singer-songwriter Poul Krebs, who happens to be a household name in my home country. 100 points to you if you have heard of him before… if you're not Danish. Coincidentally, a friend of mine has been playing music with Poul Krebs for years, and when he heard that I was going to be in Austin, he introduced me to Troy Campbell. HOUSE OF SONGS I met Troy outside the House of Songs house and we immediately hit it off. He was excited to tell me about how he and my friend Poul came up with the concept of House of Songs. Troy and Poul got the idea for House of Songs at a writer's retreat on the Danish island, Samsø. And in 2009, they started a one-year project to bring Danish artists here to Austin. “At a South by Southwest festival, I was approached by a few people who were looking to invest in the arts and culture scene and knew that Austin was the perfect place for it. They heard that I had an idea for a creative music retreat where musicians can create a community of shared inspiration. I had spent time in Denmark and Scandinavia collaborating with local musicians and a few came over here. The investors loved the idea, and the rest is history.” Troy told me the impact the Danish musicians had on the local music scene in Austin. They were so intrigued and inspired by the Scandinavian sound and soon they had an army of Scandinavian musicians coming to the retreat. NOW IT'S NOT ONLY AUSTIN But now it's not only Danish artists that come here. And actually, The House of Songs is not only here in Austin. Campbell developed a plan to spread the concept to other parts of the world. “We are going on 9 years now and have spread to 14 countries and 3 locations. We are just about to open our latest location in Haarlem, New York. We are working in partnership with Art Space, a massive arts organisation who have helped us secure an apartment to curate the artist we want, to do international co-writing residencies,” House of Songs has evolved into a non-profit organisation and has grown far beyond what the pair had originally planned. Troy is always keen to voice his appreciation for Denmark, the Danish music scene, and of course Poul for the positive influences.  “I want Poul to hear every song that is sung in every house, because for me as his friend, I know that it delights him. He's not about the money-chase, success to him are his friendships and his family. This helps inspire me that the level of the house is kept high”. The Austin-based House of Songs is situated just outside the hustle and bustle of downtown Austin in a calm neighbourhood near a river. Troy and Poul wanted each of the houses to feel authentic to the city they are situated in, thus this house ‘feels Texas' according to Troy. Troy took me on a guided tour of the location, giving me great insights and anecdotes about every part of the place. Every room has at least one instrument in it as a way to allow musicians to be able to "reach out and grab an instrument at any time". DANISH INFLUENCE When new musicians arrive at the House, Troy makes sure there is always food to welcome them — something he experienced when he first visited Denmark to attend the music retreat on Samsø Island.  “When I arrived, I was a little out of sorts trying to figure out how I was going to involve myself, as I felt all the musicians were more talented than me. I was a bit nervous. Everyone was out by the time I arrived, but I was greeted by a little food parcel and a lovely welcome note written by Poul. I thought it was a really nice touch and it immediately made me feel comfortable. Poul gave me some cheese, dark bread, fruit, and his note, saying ‘welcome brother'. And this is exactly what I give to all newcomers here at House of Songs”. WHEN TROY MET A DANISH SUPERSTAR Troy told me a funny story about the first time he met Poul Krebs — one of the most recognized singer-songwriters in my home country. I mean, everybody knows him, and we can all sing along to his songs. He sings in Danish so not many people outside of Denmark know him and his music, and when Troy visited Denmark for the first time, he had no idea he was famous. Then Poul put on sunglasses and people started recognising him. “I didn't know who he was!” Troy laughs. “I thought he was just a really cool guy, and I loved his music. But back in 1999 you didn't really Google people – and if I did everything would be in Danish. After we hung out and started co-writing in Texas, he invited me to Samsø Island.” When Troy arrived, he still had no clue who Poul was. On the island, everyone was relaxed, and nobody had any ego, so Troy didn't suspect anything. For the first gig in Denmark, they played together they both hopped on a boat to the venue. And when they got off the boat, Poul put on his sunglasses and then EVERYBODY started to recognise him. People swarmed him.  “What? Are you famous?” Troy asked Poul. “I do really, really, really okay”, Poul jokes. That was when Troy found out that Poul was a big deal. And what Troy expected would be a small show with a few hundred people (at best) turned out to be a great show to 4,000 loud, cheering, and adoring fans. Hilarious! If you want to know more about the House of Songs go to their website and be sure to watch the 25-minute PBS documentary (which won an Emmy!) about the concept.  In the next episode, I hire a small open-top sports car and drive to Houston. Lots of exciting and interesting stuff to come next week, don't miss out! My name is Palle Bo, and I gotta keep moving. See you!

HOWDY FRA AUSTIN, TEXAS Jeg nævnte det i min seneste episode fra Quebec, Canada, at jeg var på vej til Finger Lakes i New York State efter mit korte ophold i Canada. Jeg var taget til Corning, New York for at deltage i en TBEX-konference for alle os, der laver indhold omkring rejse (og jeg kan varmt anbefale det). Jeg var der kun I få dage, så jeg fik ikke tid til at opleve den skønne natur omkring de fem fingre-søer, og jeg fik ikke optaget nok til en episode herfra, inden jeg skulle videre mod Austin, hvor endnu en konference ventede på mig. Flyturen derned var ikke uden udfordringer og pludselig var jeg strandet i New Jersey. STRANDET I NEW JERSEY Mit fly fra Ithaca var forsinket, hvilket ikke var de bedste nyheder. Jeg havde endda besluttet mig for at tage ekstra tidligt i lufthavnen. Jeg tænkte, hvorfor sidde her med computeren i hotellets foyer i stedet for at sidde i en café med godt internet i en moderne lufthavn…? Men det viste sig at være en stor fejl. Lufthavnen var lille (jeg var næsten alene) og der bar stort set intet internet. Og så blev mit fly forsinket. Og så endnu en gang. Og så igen… Da jeg omsider ankom til Newark i New Jersey, var det tæt på midnat, og mit fly mod Austin Texas var for længst fløjet. Da begge fly var med United Airlines, tænkte jeg, at de så ville give mig en overnatning og holde mig skadesfri. Men det var ikke tilfældet. Jeg kom hertil omkring midnat og var efterladt uden noget… Der var noget med småt, som man ikke læser … om at hvis det skyldes noget med vejret, så var det ikke deres ansvar. Her var vejret fint og skyfrit, men længere sydpå var der vist problemer, så det havde sikkert ret. Man skal bare læse det med småt. Men man er vel vagabond og med alt hvad der følger med. Omsider kom jeg dog til Texas. Så lad os give den gas, Austin. I denne episode kan du høre en masse om Austin og især musiklivet i byen. Jeg besøger et sted, der hedder House of Songs og taler med Troy Campbell, som var initiativtager til stedet efter et besøg hos Poul Krebs på Samsø. ”KEEP AUSTIN WEIRD” Austins uofficielle slogan er "Keep Austin Weird". Det blev en ting i 2000, da en lokal bibliotekar brugte sætningen i et radioprogram. Folk tog det til sig, så han begyndte at printe klistermærker og startede hjemmesiden KeepAustinWeird.com. Så når nu det er en underlig by, jeg er kommet til så lad os tage lidt UNDERLIGE FAKTA OM AUSTIN, TEXAS På et tidspunkt var Austin helt oversvømmet. Men det er lidt længe siden – omkring 66 millioner år. Der var også 10 undervands vulkaner, hvilket skabte nogle specielle klipper, der er hvide og skrøbelige – kendt som ”Austin Kalk”. Austin er den mest hundevenlige by i USA med 12 parker, hvor hunde ikke skal være i snor, og masser af hundevenlige restauranter og hoteller. I gennemsnit har Austin 20 millioner gæster hvert år. Det er mere end Rom (4,2 millioner), Hawaii (8,3 millioner) og selv London (17,4 millioner). Austin er stats-hovedstad i Texas, og Texas State Capitol building er den næst største Capital Building i USA – efter USA Capital Building i Washington DC. Det er endnu et bevis på at alt er større i Texas. U.S. News & World Report har udråbt Austin til det bedste sted at bo ie USA I 2017. Austin har sin egen Bigfoot, som de kalder Hairy Man som ifølge rygtet bor på Hairy Man Road. Austin har den største koloni af flagermus i Nordamerika. Omkring 1,5 millioner flagermus kommer til syne fra under Ann W. Richards Congress Avenue Bridge lige efter solnedgang hver aften fra marts til oktober. Det var noget af det, jeg oplevede. Og endelig: Austin har den eneste lovlige nudist strand i Texas. Det var noget af det, jeg ikke oplevede.   MUSIKKEN I AUSTIN  Men det, som byen er mest kendt for, er helt sikkert deres musikkulturen i byen. Deres officielle motto er “Verdens musikhovedstad”, på grund af deres mere end 200 livemusik spillesteder og mere end 2000 bands og kunstnere, der kalder Austin deres hjem. Byen er vært for den South by Southwest. Det er en årlig konference og festival for alternative film, interaktive medier og ikke mindst musik. Den finder sted hvert år i midten af marts. Musikdelen af den –  South by Southwest Music – er den største musikfestival af sin slags i verden med mere end 2000 optrædende kunstnere. Det, der kaldes “Austin musik” opstod (i sin moderne form) i 1972, da en ny slags countrymusik eksploderede på musikscenen her. En musikscene, der vendte ryggen til Nashville. Det samme gjorde Willie Nelson, samme år, da han flyttede fra Nashvile til Austin. Og han bor her stadig. I de efterfølgende år opbyggede Austin et ry for at være et sted, hvor nye kunstnere kunne skabe et navn for sig selv og sparke karrieren i gang, foran et modtageligt publikum på hyggelige uformelle spillesteder. HOUSE OF SONGS Austin er også hjem for The House of Songs, som jeg besøger i denne episode. Det er et hyggeligt hjemligt sted, hvor musikere fra hele verden kan mødes og udvikle sange sammen. De kan dele det universelle sprog med musik, og samarbejde med at skrive sange og udvikle liveshows. Huset er også designet til at bygge bro mellem kulturer, kultivere fred og skabe venskaber. Det var et samarbejde mellem Troy Campbell og go’e gamle Poul Krebs, som var starten op dette projekt. Og det var en af mine venner, Kent Olsen, som har spillet med Poul Krebs i årevis, som introducerede mig for Troy. FRA SAMSØ TIL AUSTIN Jeg møder Troy Campbell udenfor House of Songs og jeg mærker med det samme, at han er en fantastisk mand. Han er ivrig for at vise mig rundt i huset og fortælle om, hvordan han og Poul fik idéen til House of Songs. Det hele startede faktisk med et besøg på Pouls sted på Samsø i slutningen af 90’erne. Det udviklede sig og i 2009 startede de et ét-års-projekt med at bringe danske kunstnere her til Austin. Det er nu mere end 10 år senere og huset fungerer stadig i bedste velgående. Troy fortæller: ”Ved en South by Southwest festival, talte jeg med nogle mennesker, der var interesserede i at investere i kunst og kultur. De havde hørt, at jeg havde en idé til et kreativt ’music retreat’, hvor musikere kunne mødes og give hinanden inspiration. Jeg havde tilbragt lidt tid i Danmark, hvor jeg havde samarbejdet lokale musikere – og et par af dem havde været på besøg herovre. Investorerne elskede idéen og resten er historie”. NU ER DET IKKE KUN AUSTIN Huset trives stadig i bedste velgående og nu er det ikke kun danske musikere, der kommer. Troy har udarbejdet en plan til at sprede konceptet til andre steder i verden og faktisk er der nu House of Songs andre steder i USA end blot her i Austin. “Vi har spredt idéen til 14 lande og tre huse og åbner snart det nyeste hus i Haarlem, New York. Vi arbejder blandt andet med den store organisation Art Space som partnere”. House of Songs er en non-profit-organisation og er vokset meget mere end Troy Campbell og Poul Krebs nogensinde havde fantasi til at tro. I hele min snak med Troy, har han kun positive ting at sige om danske musikere og naturligvis hans samarbejde med sin gode ven Poul Krebs. “Jeg sørger for at Poul kommer til at have mulighed for at høre alle de sange, der bliver udviklet i dette hus – og jeg ved, at han sætter pris på det. Han er en kunstner, der ikke jagter penge – for ham er succes, venskaber og familie. Hans måde at tænke på, er med til at holde en høj kvalitet i huset”.  Huset, jeg besøger ligger i gå-afstand fra Downtown, men dog i et stille parcelhusområde i Austin tæt ved en flod. Troy og Poul var enige om, at huset skulle være hyggeligt og samtidig have en autentisk ’Texas-følelse’.  Og da Troy viser mig rundt i huset, kan jeg se, hvad han mener. Det er meget hyggeligt – Troy har bestemt lært det berømte danske ord ”hygge”. Der er et musikinstrument indenfor rækkevide i alle værelser. Og så er der ind imellem noget ‘Austin-weird’ på væggene. DEN DANSKE INFLYDELSE Når nye musikere ankommer til huset, sørger Troy altid for at der er noget mad til at få dem til at føle sig velkomne. Det er noget han har taget med fra sit første besøg til Danmark, hvor han ankom med jetlag til Samsø. “Da jeg ankom, var jeg lidt nervøs og usikker på, hvad jeg lavede her. Jeg følte, at alle de andre musikere var mere talentfulde end mig. Der var ingen hjemme, da jeg ankom, men så blev jeg modtaget af en besked fra Poul sammen med en tallerken med noget mad. Der stod ”velkommen bror, vi er glade for at du er her, føl dig hjemme”, og det fik mig til at slappe af. Den samme fornemmelse prøver jeg at give alle, der kommer her til House of Songs i Austin”. DA TROY MØDTE EN DANSK SUPERSTJERNE Troy fortalte mi gen sjov historie om de første gange, han mødte Poul Krebs. Som danskere kender vi ham alle sammen. Og vi kan alle synge med på ”Kærester”. Men da han synger på dansk, er er ikke mange udenfor Danmark, der kender ham. Og heller ikke Troy, da han var i Danmark for første gang i slutningen af 90’erne – hvor Poul Krebs var en superstjerne i Danmark. Troy fortæller historien med et smil på læben. ”Jeg anede ikke, at han var berømt. Jeg tænkte bare, at han var en flink fyr og jeg var vild med hans musik. Dengang var det ikke normalt at Google personer, og hvis jeg havde gjort det ville det hele være på dansk. I starten af mit besøg var jeg på Samsø – og her var der ingen, der behandler ham anderledes. Men da vi kom fra båden i Jylland, tog han solbriller på, og bevægede sig hurtigt mod sin bil, da folk begyndte at genkende ham.  ’Hvad sker der, Poul?’, sagde jeg… ’Er du berømt??’. Han sagde bare, at vi skulle videre. Først da jeg pressede ham, fik jeg ham til at sige: ’Jeg klarer mig ret … okay’.  Først her finder Troy ud af, at hans ven Poul er en stor ting i Danmark. De var på vej til Tønder Festivallen, og Troy troede det ville være et lille spillested med et par hundrede mennesker. Men oplevede et kæmpe show med flere tusinde mennesker, der alle kunne synge med på sangene. Der er meget mere til denne sjove historie… men så skal du lytte til episoden, hvor Troy fortæller den. Der er blevet snakket meget om Poul Krebs i denne episode, så jeg har rakt ud til Poul selv for at høre om hans oplevelser med House of Songs. Og han var heldigvis med på at snakke med mig. Vi kommer til at snakke om at skrive sange sammen med andre, om det giver ham ny inspiration for at komme ud i verden – og om hans venskab med Troy. Jeg er ret sikker på, at han nok har et par gode historier. Og det go’e er, at Troy ikke vil kunne forstå en lyd af hva’ vi snakker om. Hvis vi ka’ få kalenderne til at hænge sammen vil den episode komme meget snart… Hvis du vil vide mere om The House of Songs, så besøg deres hjemmeside – og jeg kan anbefale, at du ser den Emmy vindende PBS-dokumentar, der beskriver, hvad det hele går ud på. I den næste episode kravler jeg ned i en lille lækker cabriolet for at køre til Houston. Der kommer til at ske en masse spændende i næste uge, så husk at lytte med. Mit navn er Palle Bo, og jeg skal videre. Vi ses.

Kelly talks to Troy Campbell about the ordeal and how he wound up getting it on camera.   Watch the video here. See omnystudio.com/listener for privacy information.

In this episode of the Decision Corner, Brooke speaks with Troy Campbell, Chief Scientist at On Your Feet - an innovative consultancy that offers strategic guidance and behaviorally-informed training to some of the world’s most successful companies. Troy holds a PhD in behavioral science from Duke University and was previously a marketing professor at the University of Oregon. In their discussion, Brooke and Troy discuss how our shift to a mostly virtual work environment has disrupted the world of corporate knowledge acquisition and application. Troy gives an optimistic view of the many opportunities presented by virtual tools, and offers some practical advice to help improve our virtual interactions, as well as a compelling case for greater knowledge sharing within and between organisations. Some of the topics covered include; How remote working has accelerated the ‘flipped classroom model’ - and why knowledge acquisition is no longer confined to the classroom. Ways we can improve our virtual interactions, and optimize the time we do spend face-to-face. Why the shift to virtual delivery has made a lot of things more accessible and affordable for businesses - like cross-functionality and hiring skilled trainers. Inspirational versus educational content - seeing the difference between the two and knowing when they’re needed. Why engaging with outside experts is one of the best things a business can do, and the need for a carefully managed marketplace or ecosystem that businesses can go to for such specialised knowledge.

On this episode, we discuss integration and some of our highlights from Convergence IV.  How are you navigating the expansions and contractions?  What lessons, shifts and embodiments are you holding as you return to your life?  This is the work.   Connect with Sacred Sons: Website | https://www.sacredsons.com/ Instagram | https://www.instagram.com/sacredsons/ Facebook | https://www.facebook.com/wearesacredsons/   Sacred Sons Network (The Brothership): Join our FREE Private Online Community and Mobile App | https://www.sacredsons.com/thenetwork  Sacred Sons ACADEMY: The Foundational Path for Embodied Masculinity | https://www.sacredsons.com/SSA   On this Episode: Marco Muhlbach| https://www.instagram.com/reikimarco/ | https://www.reikimarco.com/ Troy Campbell | https://www.instagram.com/tribaltroy5000/  Adam Jackson | https://www.instagram.com/adam___jackson/ Produced by Shaun Offenbach | wayfindersmedia.com

What's the secret to not just wanting to be an entrepreneur, but the actual steps it takes to envision a business and actually build it? Troy Campbell joins the podcast to talk all secrets around the mindset of successful entrepreneurship, including the tangible, actionable strategy it takes to be set apart among a world of competitors.  Troy's the co-host of the Know, Like, and Trust Podcast, and is a co-founder of Stampede Digital Systems.  Find out more at https://stampedeweb.com/.

Troy Campbell is a social scientist, marketing professor at the University of Oregon, professional designer, and researcher at Netflix Insights. He has worked at Disney Imagineering, Apple, and Comic-Con, as well as the change management organization On Your Feet and the fandom company Power Level Productions. Love the show? Subscribe, rate, review, and share! Here’s How » Join the I’m Not Joking community today: petermcgraw.org Peter McGraw Twitter Peter McGraw LinkedIn

Troy Campbell is a social scientist, marketing professor at the University of Oregon, professional designer, and researcher at Netflix Insights. He has worked at Disney Imagineering, Apple, and Comic-Con, as well as the change management organization On Your Feet and the fandom company Power Level Productions.   Love the show? Subscribe, rate, review, and share! Here’s […]

Pastor Don and Brad talk with Troy Campbell, Pastor of New Life City Church about his heart to reach out to a very diverse population in the urban core of Kansas City, Missouri.  On any given Sunday the church may have a very diverse mixture of attendees with different challenges and needs.  The church has been around for 12 years and has a very strong vision for reaching out to the community.  

Today we’re talking with social scientist Troy Campbell. Dr. Campbell studies bias, happiness, climate denial, and woke culture. He’s worked at Netflix and Disney, and his studies have made headlines in The New York Times, Wired, The Washington Post, Forbes, and many more.

In this episode of the Startup Junkies Podcast, Jeff Amerine, Jon Cadieux, and Chandler Abbott sit down with Troy Campbell, the founder of The House of Songs. The House of Songs has become a global songwriting enterprise with Troy's philosophy that an artist's biggest audience may be in a foreign country. Troy founded the Ozark House of Songs after seeing the same infrastructure like bike trails, startup companies, and corporate partners growing in Northwest Arkansas as he saw in Austin, Texas in the 1990s. According to Troy, the old music industry is gone and will never be back, but the new model of finding your true audience is refreshing because there will always be a demand for great songs.  Check out The House of Songs on their website, Facebook, Instagram, and PBS documentary Connect with Troy on LinkedIn.

It's ingrained in western society that people should find work they really enjoy - work that fulfills a passion. If you're lucky enough to have found work you're passionate about you ought to know that there is a dark side. People who know that you're doing the work because you love it might just take advantage of that. In this interview with researchers Troy Campbell and Steven Shepard discuss their research showing that when people know your work is your passion, there are a variety of ways they might take advantage of you. Let's find out how.

One of the things I love most about sharing this program with you is that I am constantly suprised. I had some specific questions planned for Troy Campbell, but he took our conversation to a higher plane.Troy Campbell is the CEO of Altoona First Savings Bank and Chair of the Pennsylvania Association of Community Bankers.My original plan was to focus on the challenges facing community bankers today including regulation, technology and keeping people engaged with a sense of purpose in what can be a highly transactional job.We did talk about these things, but as I said, Troy took it much further…In this episode Troy shares his insights on leading with purpose and the importance of leading to make a genuine impact on the lives of the people he serves––for the long term.You can learn more about Troy and his organizations here:https://www.altoonabank.comhttp://www.pacb.orgLearn more and join THE SENSEI LEADER MOVEMENT at TheSenseiLeader.comFREE ebook edition of THE SENSEI LEADER when you join!

One of the things I love most about sharing this program with you is that I am constantly suprised. I had some specific questions planned for Troy Campbell, but he took our conversation to a higher plane.Troy Campbell is the CEO of Altoona First Savings Bank and Chair of the Pennsylvania Association of Community Bankers.My original plan was to focus on the challenges facing community bankers today including regulation, technology and keeping people engaged with a sense of purpose in what can be a highly transactional job.We did talk about these things, but as I said, Troy took it much further…In this episode Troy shares his insights on leading with purpose and the importance of leading to make a genuine impact on the lives of the people he serves––for the long term.You can learn more about Troy and his organizations here:https://www.altoonabank.comhttp://www.pacb.orgLearn more and join THE SENSEI LEADER MOVEMENT at TheSenseiLeader.comFREE ebook edition of THE SENSEI LEADER when you join!

Part one of a two-part episode that dives into the growing music scene in Bentonville, AR.

This episode starts with the time value of money and quickly becomes an exploration of the time value of everything. As Professor Stephen McKeon takes us from his past working at a winery, to starting a drone company, and always choosing a happy versus wealthy life, the episode bounces between balances sheets and the purpose of life--and how the basics of all those scary words like stocks, bonds, and annuities aren’t so scary. McKeon uses some wonderful examples to illustrate the concept of investing, including how to invest in outer space asteroid mining, judging a company by how risky the CEO is (hint: see if the CEO has pilot’s license), and of course, cryptocurrencies--something that keeps getting him in the news constantly. As always, host Troy Campbell and editor Alec Cowan drop in some additional research and stories. The episode grows in complexity and subject matter as it progresses, but everything is always sewn together by the simple concept that a dollar today is worth more than a dollar tomorrow.

The episode begins with a metaphor: “Finance is a grocery store.” The financial system brings things together for convenience, but just like a grocery store, there are good and rotten deals. UO professor of finance Al Sheen also brings his "modern Socrates teaching method" to the podcast and throws host Troy Campbell off by asking a few Socratic questions. Sheen also shares how his time on Wall Street eventually led him to the classroom. Editor Alec Cowan dips in with some practical advice about "building a financial trampoline versus financial net."

From sales, to date night, to politics--we are always negotiating. In this inaugural episode, UO professor of management David Wagner explains how this actually can be a great thing. Negotiations, he explains, are often about problem solving and discovery. We then dive into his negotiations class, which visits Starbucks and Chipotle as well as explores business hypotheticals and hardball tactics. Podcast editor Alec Cowan comes to the rescue to perform some vocabulary duty, explaining "3D negotiation." And host Troy Campbell brings in some psychology. Prepare for an episode full of charm, hope, and education as we kick off Business 1O1. We promise you’ll leave the podcast rushing to "source interests" in all your relationships, and you'll see immediately how when we understand the 1O1 of anything, we can better at everything!

Troy Campbell is a design psychologist, which means he uses psychology to design better experiences, communications, and education. He is an expert in consumer behavior, marketing social psychology, political psychology, and scientific communication. Campbell’s research uses psychology to understand what makes people happy, how social movements can be effective, the power of advertising, what makes a good experience (such as a music festival), and consumerism. Find Troy online: Follow Troy on Twitter: (@)TroyHCampbell Visit his website: http://troyhcampbell.weebly.com/ Read some of his earlier thinking on Why People "Fly from Facts" in Scientific American (https://www.scientificamerican.com/article/why-people-fly-from-facts/) Watch our interview with Troy in the studio: https://youtu.be/L0j02LGsS4k Watch Troy's talk: https://youtu.be/EiELNjgZJJI Want to listen to this interview a different way? Find us wherever you get your podcasts: iTunes: https://podcasts.apple.com/us/podcast/demy%E2%80%A6ia/id1369395906 Stitcher: https://www.stitcher.com/podcast/university-of-oregon-school-of-journalism-and-communication/demystifying-media-podcast?refid=stpr Spotify: https://open.spotify.com/show/2Och6Oxpkhyo1nC7D6psHI Find more Demystifying Media talks on YouTube: https://www.youtube.com/watch?v=EiELNjgZJJI&list=PLoqXTlv_f5zEJifP55GP1ghtQjY3tzoI0 Watch our Q&As with media experts on fake news, data journalism, privacy in the age of Google, indigenous media, technology trends, Facebook algorithms, and so much more: https://www.youtube.com/watch?v=iTiuV9h-MKA&list=PLoqXTlv_f5zGu5TJeuL1SMBVCXlM4ViyL Read the transcript of this episode: https://www.scribd.com/document/463630695/Demystifying-Media-7-Why-People-Fly-from-Facts-with-Troy-Campbell

This is the second part of our conversation with UO marketing professor and former Disney Imagineer Troy Campbell. This episode was produced by Alec Cowan and Emerson Malone. Evan DuPell wrote our theme music.

In this first part of a two-volume podcast, Daily Emerald film critic Dana Alston joins UO professor Troy Campbell to discuss Guardians of the Galaxy Vol. 2. Prof. Campbell, a former Disney Imagineer, also offers insight into the goals and future of the Marvel Cinematic Universe

Now a Speaker and Published Author, Troy Campbell of Troy Boy International chats with us about his life as a wandering young adult and where he is now. Check him out at TroyBoyInternational.com Original Air Date: July 14, 2008 Original Network: Blog Talk Radio Note: Once the original digital content has been restored, it will replace the current recorded message. --- Send in a voice message: https://anchor.fm/luxurysai/message Support this podcast: https://anchor.fm/luxurysai/support