Production Value Matters: The Business Event Podcast

What does your event stage really say about your brand? In this episode of Production Value Matters, host Matthew Byrne dives into one of the most exciting shifts in business events today: the evolution of stage design. What used to be a flat backdrop is now a powerful canvas for storytelling, innovation, and brand identity. Whether you're staging a product launch or a leadership summit, how you design your stage can dramatically affect audience engagement, content value, and brand perception. In this episode, you'll learn: ● Why Apple, Samsung, Tesla, and Salesforce are leading stage innovation ● The biggest trends in modern event staging from minimalist to 360-degree design ● How immersive LED screens, projection mapping, and holograms are raising the bar ● Real-world examples of sustainable and modular stage setups that drive ROI ● How hybrid and AI-driven staging is transforming audience connection ● What future-focused producers need to know about personalization and digital overlays Matthew brings together real brand examples, production trends, and future-forward thinking to help you reimagine what your stage can—and should—do. If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here. Follow Matthew on LinkedInFor additional resources for #eventprofs visit www.productionvaluematters.com For additional resources for #eventprofs visit www.productionvaluematters.comCheck out our 3 most downloaded episodes:Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey Hosted on Acast. See acast.com/privacy for more information.

What if your best event ROI isn't in the lead list, but in a breakfast conversation?Event leaders today face an overwhelming challenge: prove event value, defend the budget, and deliver real business impact, all while expectations rise and resources shrink. If you're still measuring success by foot traffic or lead scans, this episode will change the way you think.In this episode of Production Value Matters, host Matthew Byrne chats with Francois Fournier, Head of Global Events at DTN, about how to move beyond vanity metrics and truly prove event ROI. With 20+ years in the industry and a portfolio of 75+ trade shows annually, Francois breaks down how DTN uses payback ratios, qualified business conversations, and strategic data collection to tie event spend directly to business outcomes. Whether you're producing incentives or pushing pipeline, this is an ROI masterclass every event pro needs to hear.In this episode, you'll learn:Why Qualified Business Conversations beat lead count every timeHow to use a 10:1 Payback Ratio to prove event valueA practical way to visualize event performance using the BCG MatrixHow to evaluate incentive programs through cultural metrics like retention and referralsWhat goes into a post-event report that your CFO will actually readHow to turn your team into a strategic resource, not just logistics supportFrancois Fournier is the Head of Global Events at DTN, a data and technology company supporting industries like energy, agriculture, and weather. With over 20 years of experience in corporate B2B events across financial services, SaaS, and technology, Francois has led global event strategies for major organizations including Fitch Ratings and Assurant. He is a Certified Exhibit Manager (CEM) and Certified Trade Show Marketer (CTSM) at the Gold level, and is known for building measurement-driven programs that drive awareness, convert demand, and prove business value on a global scale.If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.Connect with Francois Fournier on LinkedInConnect with Matthew Byrne on LinkedInFor additional resources for #eventprofs visit www.productionvaluematters.comFor additional resources for #eventprofs visit www.productionvaluematters.comCheck out our 3 most downloaded episodes:Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey Hosted on Acast. See acast.com/privacy for more information.

In this episode of Production Value Matters, host Matthew Byrne is joined by Isabelle Camp, Global Head of Events at Cohere, to break down what it really takes to design events that deliver measurable business impact. From strategic planning to post-event automation, Isabelle shares the systems, team alignment strategies, and data practices that transform events into revenue engines. Whether you're navigating disconnects between sales and marketing or looking to move beyond vanity metrics, this episode offers a playbook for event pros who want real pipeline results in today's B2B landscape. You'll also hear why creative experiences still matter, how to avoid cookie-cutter formats, and what metrics actually move the needle when it comes to pipeline influence. What you'll learn: How to align event strategy with company-wide business goals Ways to bridge the gap between sales and marketing through events How to track pipeline impact using CRM and automation Why clear pre-event objectives lead to stronger post-event reporting How to balance creativity with data-driven decision-making Strategies for scaling what works—and cutting what doesn't Isabelle Camp brings over a decade of global event marketing experience, from enterprise trade shows to product launches. Now leading the charge at Canada's top AI company, Cohere, she's redefining what success looks like in strategic events and how to achieve it at scale. If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Host LinkedIn: linkedin.com/in/matthewbyrnecsep Guest LinkedIn: linkedin.com/isabelle-camp/ For additional resources for #eventprofs visit www.productionvaluematters.com For additional resources for #eventprofs visit www.productionvaluematters.comCheck out our 3 most downloaded episodes:Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey Hosted on Acast. See acast.com/privacy for more information.

For additional resources for #eventprofs visit www.productionvaluematters.comWhat if your event tech worked like a personal concierge? Akshar Patel of eShow joins Matthew to reveal how smarter tools are streamlining planning, slashing stress, and leveling up the attendee experience.What you'll learn:Strategies for integrating systems and breaking down data silosCommon blind spots in operational planningThe balance between AI innovation and personal touchPost-event technology strategiesAkshar Patel brings more than 20 years of experience spanning event management, hospitality, and strategic planning. Prior to joining eShow, he held key leadership roles at AAHOA, the Obesity Society, and Meeting Advice, where he consistently delivered results through operational excellence and innovation.If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.Host LinkedIn: linkedin.com/in/matthewbyrnecsepGuest LinkedIn: https://www.linkedin.com/in/akshar-patel-360887116Production Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.soPrevious guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC PartnersCheck out our three most downloaded episodes:Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great ClipsEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey of Matey EventsFor additional resources for #eventprofs visit www.productionvaluematters.comCheck out our 3 most downloaded episodes:Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey Hosted on Acast. See acast.com/privacy for more information.

For additional resources for #eventprofs visit www.productionvaluematters.com In a world drowning in AI-generated content, real human connection is the ultimate flex. In this episode of Production Value Matters, host Matthew Byrne breaks down how live events and experiential marketing are fighting back - and winning. Discover why brands like yours need boots-on-the-ground experiences to cut through the digital noise, spark emotion, and build lasting trust. From the frontlines of brand strategy, this episode reveals how to make your events not just memorable, but magnetic.

For additional resources for #eventprofs visit www.productionvaluematters.com Matthew sits down with Nicola Kastner, powerhouse CEO of the exclusive Event Leaders Exchange (ELX), to uncover what's really shaping event strategy in 2025. From navigating economic turbulence to adapting to global policy shifts, they dive into the biggest challenges—and the smartest strategies—event leaders need to know. Get ready for sharp insights, bold predictions, and practical takeaways to help you deliver high-impact events, even when budgets tighten and uncertainty looms.

For additional resources for #eventprofs visit www.productionvaluematters.com Following the release of “The Power of Experiences” report, IMEX Group's CEO Carina Bauer joins Matthew to discuss their key findings. Learn why and how to design events that go beyond logistics and leave lasting emotional impact!

For additional resources for #eventprofs visit www.productionvaluematters.com Get ready for a special edition episode: live from GO WEST, Canada's premier gathering of meeting and event pros. Matthew teams up with a panel of industry experts to tackle some of the hottest topics shaping the future of events. From skyrocketing costs to the tricky world of preferred and exclusive providers, and the fine print in venue contracts that could make or break your event - they're covering it all.

For additional resources for #eventprofs visit www.productionvaluematters.com How are rising tariffs, trade wars, and global tensions shaping the future of the event industry? In this episode of Production Value Matters, host Matthew Byrne sits down with industry experts Nick Borelli and Evan Babins to break down how shifting trade policies and geopolitical uncertainty are impacting live events, conferences, and experiential marketing. Tune in for a candid conversation on how event professionals can stay resilient, adapt their playbooks, and even use events as a force for unity in a divided world.

For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne interviews Wendy Porter, founder and chief events officer at Wendy Porter Events. Wendy shares her journey from corporate event management to founding her own agency, discusses her advocacy work with the Live Events Coalition, and offers insights on creating memorable experiences through detailed planning. She also addresses current challenges and future trends in the events industry.

For additional resources for #eventprofs visit www.productionvaluematters.com In this candid episode of Production Value Matters, host Matthew Byrne is joined by Aaron Kaufman, President of Fifth Element Group. They discuss the current state of the events industry, challenges to professionalization, and the necessary steps to transform events from a vocation into a legitimate industry with standards, ethics, and business credibility.

For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne interviews Yvonne McNair, an Emmy-nominated event producer and Chief Experience Officer at Captivate Productions. Yvonne discusses the element of surprise and delight, creative marketing approaches, and her experiences working with high-profile artists like Prince. She offers practical insights on balancing creative vision with budget constraints while creating memorable experiences.

For additional resources for #eventprofs visit www.productionvaluematters.com How do tariffs shape the events industry—and what can you do about it? In this episode, host Matthew Byrne unpacks the hidden ways international trade policies impact the meetings, incentives, conventions, and events market. From exhibit booth construction and AV rentals to catering and travel costs, tariffs can quietly reshape budgets and logistics. Don't let unexpected costs catch you off guard—tune in and take control.

For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne interviews Brett Hendrie, Director of Strategic Events at the Rotman School of Management at the University of Toronto. With over 20 years of experience, including his transformative tenure at Hot Docs, Brett shares insights on developing engaging content for diverse audiences, building strategic partnerships, and leveraging technology for hybrid event formats.

For additional resources for #eventprofs visit www.productionvaluematters.com In this panel episode of Production Value Matters, host Matthew Byrne is joined by Nick Borelli from Zenis and Evan Babbins from Scotiabank's event planning team to explore a provocative question: Is events truly an industry? They examine real-world examples like the 2019 Toronto Raptors championship parade and the Mandalay Bay shooting to explore the consequences of insufficient industry standards, while debating potential paths forward for the events profession.

For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne interviews Jillian Ruiz, Head of Global Marketing and Events at Behavox. With nearly fifteen years of experience in strategic management and marketing of experiential events, Jillian shares insights on scaling event marketing in a high-growth SaaS environment, integrating product-led growth strategies, and developing effective content strategies that drive engagement.

For additional resources for #eventprofs visit www.productionvaluematters.com Matthew's back for The AV Advisor! Today he breaks down the four essential output categories that every event should measure: sentiment, data, business objectives, and content. He explains why focusing on results rather than processes is crucial for event success, and provides practical methods for measuring each output category.

For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, Matthew interviews Jeremy Youett, Head of Proprietary Events at Atlassian. Jeremy shares valuable insights on balancing creativity with budgetary constraints, selecting strategic partnerships, and measuring event success through both business impact and audience engagement metrics.

For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, our panel is back to dive into the must-attend industry events and how to make the most of them. From selecting the right conferences to maximize your ROI to balancing industry-specific and unexpected non-endemic events, we've got you covered. Tune in to get insider tips on leveling up your event strategy and staying ahead of the curve!

For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne interviews Chelsea Freeborn, founder of Freeborn Productions and event consultant at MetabaseQ. With a background in psychology and event marketing, Chelsea shares insights on using psychological principles to create more engaging and effective event experiences, from trade show booths to corporate conferences.

For additional resources for #eventprofs visit www.productionvaluematters.com In this January AV Advisor episode of Production Value Matters, host Matthew Byrne discusses how to set up your event production for success in 2025, focusing on three key pillars: people, process, and technology. He shares insights on team development, process refinement, and emerging technology trends, while addressing budget considerations in the current economic landscape.

For additional resources for #eventprofs visit www.productionvaluematters.com In this guide episode of Production Value Matters, host Matthew Byrne and guest Michael Lee Hooper discuss the complexities of working with in-house AV providers. They share practical advice on when to use in-house services, when to look elsewhere, and how to navigate the relationships between venues, suppliers, and production companies.

For additional resources for #eventprofs visit www.productionvaluematters.com This holiday season we're reviving some of our best episodes from 2024! In this episode, Matthew interviews Liz Lathan, co-founder and CMO of The Community Factory. They discuss the evolution from traditional corporate events to community-centric experiences. Liz shares insights on the Community as a Service model, the importance of facilitated networking, and strategies for creating meaningful connections in business events.

For additional resources for #eventprofs visit www.productionvaluematters.com This holiday season we're reviving some of our best episodes from 2024! In this episode, host Matthew Byrne interviews Fransiska Weckesser, CEO and co-founder of The Very Creative Firm in LA. With experience spanning from the Netherlands to Shanghai and now Hollywood, Fransiska shares insights on creative event production, client relationships, and maintaining artistic vision while meeting business objectives.

For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne interviews Dani Daubaras, a seasoned event experiential producer. With over a decade of experience in global event management and strategic communications, Dani shares her journey from hospitality to tech, discusses the importance of storytelling in events, and offers insights on balancing production value with ROI.

For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne addresses key questions from the event industry community, covering topics from career advancement and emerging technologies to technical considerations for LED screens. Listen to the end for a special message from Matthew!

For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne interviews Toby Burns, founder and CEO of Silent Disco, a leading provider of silent disco, cinema, and karaoke hire services in the UK and Europe. Together they discuss everything from logistics and customer service to innovation in the events industry.

For additional resources for #eventprofs visit www.productionvaluematters.com In this panel episode of Production Value Matters, host Matthew Byrne and panelists Candice, Evan, and Nick discuss key trends and challenges facing the events industry in 2025, including changing audience engagement strategies, workforce evolution, and potential economic impacts of new policies.

For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne interviews Thomas Pitchford, Senior Director of Experiences, Creative, and Production Global Events at Type A Events. With over two decades of experience transitioning from musical theater to event production, Thomas shares his unique approach to crafting intimate and engaging experiences in large-scale corporate events.

For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne explores how event professionals can leverage technology creatively to add production value without necessarily increasing budgets. He discusses the evolution of event technology pricing, the different tiers of equipment quality, and strategies for integrating various technologies to create impactful experiences.

For additional resources for #eventprofs visit www.productionvaluematters.com Tavar James brings over a decade of experience spanning high-profile programs like American Idol and NBA events, offering valuable insights for both seasoned professionals and newcomers to the industry. Tavar shares his journey from hospitality to tech, discusses leadership strategies for managing creative teams, and offers insights on navigating industry changes while maintaining team motivation.

In this inaugural Season 2 panel episode of Production Value Matters, host Matthew Byrne brings together three industry veterans - Candice Davis (vFairs), Nick Borelli (Zenus), and Evan Babins (Intuit Canada) - to discuss the dramatic shift in the events industry workforce, exploring the challenges and opportunities presented by a new generation of event professionals. For additional resources for #eventprofs visit www.productionvaluematters.com

In this episode of Production Value Matters, host Matthew Byrne interviews Heather Reid, founder of Planner Protect and creator of the Certified Event Contract Professional (CECP) program. Heather shares her journey from event planner to contract expert, discussing the importance of contract knowledge in the events industry and offering practical advice for professionals at all stages of their careers. For additional resources for #eventprofs visit www.byrneproductionservices.com/pvm

In this episode of Production Value Matters, host Matthew Byrne provides a deep dive into the complexities of negotiating with in-house AV providers. He shares insights on understanding the structure of in-house AV companies, strategies for effective negotiation, and tips for ensuring value in AV contracts. For additional resources for #eventprofs visit www.byrneproductionservices.com/pvm

In this episode of Production Value Matters, host Matthew Byrne interviews Shawn Shapiro, the show manager of the Canadian Meetings and Events Expo (CME). They discuss the evolution of the event, current industry trends, and the future of business events in Canada and beyond.

In this episode of Production Value Matters, host Matthew Byrne interviews Ryanne Rask, Director of Events and Experiential Marketing at ProducePay. Ryanne shares her journey from culinary arts to tech events, discusses the importance of fearlessness in career pivots, and offers insights on managing last-minute changes in event planning.

In this episode of Production Value Matters, host Matthew Byrne interviews Jacob Zucker, Event & Marketing Director at Morgan Stanley. Jacob shares his journey in event management, insights on crafting impactful internal events, and strategies for enhancing orientation experiences for interns and new hires.

In this episode of Production Value Matters, host Matthew Byrne interviews Laura Kaiden, Senior Manager of Events at Classy.org. Laura shares her journey in event marketing, discusses strategies for creating engaging community experiences, and offers insights on balancing attendee needs with business objectives in event planning.

In this episode of Production Value Matters, host Matthew Byrne interviews Natalie Lowe, founder of the Event Sustainability Forum and owner of Celebrate Niagara. They discuss the current state of sustainability in the events industry, challenges faced, and practical steps event professionals can take to make a real impact.

In this episode of Production Value Matters, host Matthew Byrne interviews Tom Edelen, Senior Event Planner at Thrivent. Tom shares his unique journey from youth ministry to corporate event planning and discusses Thrivent's innovative approach to incentive programs that prioritize service and generosity.

In this episode of Production Value Matters, host Matthew Byrne interviews Nathalie Saikaly from Dell Technologies. Nathalie shares her diverse career journey in event management, discusses the integration of AI in events, and offers insights on creating meaningful experiences for attendees in the post-pandemic world.

In this special on-location episode of Production Value Matters, host Matthew Byrne interviews Catherine Chaulet, CEO and President of GDP Global, at the Conrad in Punta de Mita, Mexico. Catherine shares valuable insights on managing tight budgets, incorporating sustainability and CSR into events, and addressing the gender disparity in leadership within the events industry.

In this episode of Production Value Matters, host Matthew Byrne interviews Sarah James, Director of Sales for Live Nation Special Events in Austin and San Antonio. Sarah shares her expertise on integrating live entertainment into business events, discussing everything from local bands to top-tier talents, and offering valuable insights for event planners looking to elevate their events through music.

In this episode of Production Value Matters, host Matthew Byrne interviews Kim Washington, a Director of Events at the National Basketball Association. Kim shares her journey in the event industry, discusses leadership strategies for high-pressure situations, and offers insights on maintaining team morale and work-life balance.

In this episode of Production Value Matters, host Matthew Byrne is joined by Alex Grist, the Director of Events at Express Flooring. Join them as they discuss the importance of brand consistency at exhibitions, revamping event strategies, and adapting to changing market dynamics.

In this episode of Production Value Matters, Matthew Byrne is at CSE Live with Jason Koop, VP of Business Development at Canadian Special Events Magazine, discussing the different types of AV companies, factors contributing to the high costs, and strategies for finding cost-effective solutions.

In this episode of Production Value Matters, host Matthew Byrne is joined by Naomi Tucker, founder of Planners on Purpose. Join them as they explore the topic of burnout in the event industry, and practical strategies to prevent it, from stress awareness to setting boundaries and using productivity tools.

In this exciting new regular series on Production Value Matters, host Matthew Byrne is joined by Michael Hooper, Technical Event Producer at Obaat, to guide you through a range of concepts, ideas, and best practices in the events space. In this episode, they explore the differences between AV rental companies and production companies, the importance of choosing the right partner for your event, and insights into the mindsets of technical buyers and scope buyers.

In this episode of Production Value Matters, host Matthew Byrne is joined by Corey Bruins, the Director of California Events & Programs for Government Technology at e.Republic. Join them as they discuss the importance of authenticity in B2B events and how it can create meaningful experiences for attendees, as well as balancing commercial objectives with human connection and infusing hybrid events with a genuine sense of community.

In this episode of Production Value Matters, host Matthew Byrne is joined by Timothy Calder, the Associate Marketing Director of Events at Achievers. Join them as they explore sustainability in event planning and creating hybrid events, as well as discuss how to prepare for future challenges following the impact of the pandemic, and measuring event success.

In this episode of Production Value Matters, host Matthew Byrne is joined by Jennifer D. Collins, Founder and CEO of JDC Events. Join them as they explore the impact events can have on attendees, insights on community building and personalization in virtual and hybrid events, and incorporating sustainability into event designs.