Podcast appearances and mentions of Josh Altman

million dollars bravo everybody loves million dollar listing josh altman

Play Episode Listen Later Jan 6, 2024 31:39

We talk about building a brand all the time, but what can you do with that brand? Today we are talking about turning that brand into an empire.ResourceHenry Street CreativeReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramWhat is up? Ladies and gentlemen, welcome. Another episode of the Real Estate Marketing Dude podcast, and welcome to 2024, folks. Since all it's been ten years, especially this year, this podcast has been on the ground and I'm going to start this year off where I started off 14 or ten fucking years ago in 2014. And back then we were talking about the same damn thing that we're still talking about today.00:04:40:08 - 00:04:55:20UnknownBut back then people thought I was crazy because they're like, Who the fuck are you? And more importantly, what the hell is a personal brand? I'm a real estate salesperson. I don't need a brand. My brokers, my brand, women screaming the saying. So I think it's a very appropriate episode because your personal brand has never been more important.00:04:55:20 - 00:05:11:16UnknownBecause no one hires your broker, they hire you. You're the individual that they work with, and you're the person that they remember of. And the goal here is that when I time the word real estate is thought about how many people really associate your name with that, that's what we're talking about with personal branding. So I want to start the year off with a bang.00:05:11:16 - 00:05:27:19UnknownWe brought on one of the most experts in this field. His name is Mr. Tyler Mount, and we're going to talk personal branding and how you can build an empire with it. Tyler What's up, man? I want you to run a little bit about who you are, where are you from, and what the fuck do you do? Well, look, thanks for having me.00:05:27:19 - 00:05:52:07UnknownI love the energy. You know, I've worked in digital marketing, specifically real estate. Digital marketing. For the better part of 15 years, I've been fortunate enough to work with nearly a thousand clients in 16 countries. I've represented over $7 billion in real estate developments across the nation. And you know what I have found working with whether it's the CEO of T-Mobile, the the president of the United States, the CEO of Twitter, now known as X ray.00:05:52:09 - 00:06:09:18UnknownYou know, what I've learned is the power of personal brand. I want to just double down on what you started with today. No one cares what you're talking brokerage, right? The idea that someone is hiring you because you're a Keller. Keller Williams is a misnomer, right? Because you can write a contract doesn't make you special. An idiot out of high school could do that.00:06:09:22 - 00:06:29:14UnknownWhat actually makes you special and what makes you important is the personal side humanity of you, and how we can really start to encapsulate that in your brand and get people to know I can trust you in order to transact with you. That's right. No one remembers what you did there. Remember how you do it. No one remembers what you said or how he said.00:06:29:16 - 00:06:42:11UnknownSo let's dig deeper because a lot of people sort of I feel like people understand like what a brand is, but they don't like they hear this term. It's almost like a buzzword because it is a little bit complicated. Like and here's let's just break it down to basics here. Here's where I see I will get your opinion.00:06:42:11 - 00:07:02:13UnknownSeriously, most people, when they think of their personal brand, they don't in that they don't visualize their individualism. I guess, if you want to say as a brand, because they're like, I'm a dad, I'm a father, I'm stressed out human being and I'm just a person in the rat race here. How the hell am I? BRAND And you have to realize, folks, is that you are the brand.00:07:02:13 - 00:07:18:20UnknownYour brand is your persona. It's how many people think or associate you with anything else that it stands for. And we don't look at ourselves as a business. We look at ourselves as a human. And that's a number one problem in the whole business. Look at Josh Altman, for example. We think Josh Altman actually goes on a listing presentation or he just fucking shows up and tells them where to sign.00:07:19:00 - 00:07:41:22UnknownThat's having a brand now. Josh had whatever Bravo helped build his brand. That's why he is what he is today. But it took that content creation that that media, that attention, that recognition to give him that status today. So when you walk into a room, you know how big your brand is because basically I look at it as like you're not going get as many questions.00:07:41:24 - 00:07:56:04UnknownThen if you if you have a brand is if not, people start to look up to you as the expert. Another way to look at it is like I use this example when we use it for video clients, I'll be like, I'm not a chef, but I guarantee you if I shot seven videos and put them all in front of you, you would think I was.00:07:56:06 - 00:08:13:11UnknownThat's the power of a brand, right? So what we're talking about here, guys, is how do you create that? How do you create that persona that that, that, that thing, that buzz that everyone's like, that's that real estate guy or that's that letter or That's that one guy or That's that guy. That's that guy. What makes that happen is working that.00:08:13:13 - 00:08:31:23UnknownYeah. And you know, I just want to echo what you said because it's it's exactly the basis of my philosophy. I always start with reminding people that user perception is truth. I didn't say factually accurate to your point about saying I could convince people I'm a chef. That's certainly the case. And that's really, really good news for some.00:08:31:23 - 00:08:53:13UnknownI work with a lot of immature real estate agents and they're concerned about their production history. I don't care. Let's create the most epic digital epicenter so that people assume you're the best, right? The second thing I want to stress is I work with a lot of legacy providers, people who are in the top 1% of providers in their market and their marketing ecosystem is shit, but they're still in the top 5% and they think that's fine.00:08:53:13 - 00:09:15:24UnknownThe reality is they could never quantify the amount of people who hit the floor. That wouldn't have hit the floor if they had a fucking website or a social media that didn't look at the kindergartner do it, did it? You know, I will tell you, I represent Ryan Sarhan. The most followed real estate brand on earth. And what we focus on there is really granularly focusing on consistent content.00:09:15:24 - 00:09:35:23UnknownHow do we remain top of mind and how do we make Ryan appear to be the best in the world? Not only do I think he's the best in the world, but his media and his marketing efforts absolutely reflect that. That's why he has literally the most expensive single family listing in the country right now, right here in New York City.00:09:36:00 - 00:09:53:01UnknownWell said. Let's talk about that, because like Ryan, you see him, you're like, this guy just oozes luxury. It's in the clothes he wears. It's in the watch he wears. It's the way he carries himself. You know what I mean? And like people at the end of the day, if the camera's on or off, is Ryan still not the same person?00:09:53:03 - 00:10:18:08Unknown100%. What I will tell you is we always do a master class in authenticity. Ryan in front of the camera and behind the camera is the same person. He's gracious, he's kind, he's wildly intelligent. He is that experienced salesperson, but he's also funny and irreverent and kooky and all things that he is in front of the camera. We focus on that authenticity to build this most valued brand, and you build a large brand without authenticity.00:10:18:10 - 00:10:38:12UnknownAbsolutely not. It's absolutely impossible. You can build a brand, don't get me wrong, but can you really build the brand that you could have if you followed your authentic truth? No. And the reason is quite simple because no matter who you are, whether you're a man and women hate working with you or you're maybe a woman and men hate working with you, you're a Democrat or Republican.00:10:38:12 - 00:10:56:19UnknownPro-Choice, pro-life, rich, poor, decent fucking matter. There are people on earth who are not going to want to work with you because of who you are. So if you're trying to be someone else, you're already ostracizing a certain group of people and you're never going to be as good acting like Ryan or acting like me or acting like you as we are authentically being ourselves.00:10:57:00 - 00:11:26:22UnknownSo you might as well authentically own who you are and the niche the following that enjoys your authentic truth will follow, will gravitate. And that's how you build your niche and how you build. But but wait. I'm going to turn off some people in that process, wouldn't I? Then wouldn't that be bad for business? Well, of course you're going to turn off people, but like I said, if me being gay turns off people, me being straight turns off gay people who only want to work with the gay strategist, like ultimately, no matter who I am, no matter what I do, you were ostracized.00:11:26:22 - 00:11:46:07UnknownAnd that is the biggest question I get. People are like, exactly like you said, well, I'm a really fucking nervous. What if me being, I don't know, a veteran or devout Christian or Muslim or whatever, I am ostracized as people. The answer is it will. But if we don't focus on our authentic truth, we're just going to be inauthentic and still ostracize people for a different reason.00:11:46:08 - 00:12:00:16UnknownThat's what we focus on. You're not supposed to relate with everybody. Guys like you're not wired that way, and that's not the way God made us. Like you're supposed to piss off some people. I would actually like telling people like, Hey, like if you're branding doesn't like piss some people off, that you're not you to do a good job in the first place.00:12:00:16 - 00:12:18:12UnknownLike look at my podcast as real estate marketing dude. And there's so many people have told me over the years, that's so unprofessional, so unprofessional. Guess what? Hey guys, if you're still saying that, fuck off. You know, I got 101.5 million downloads on this podcast just being authentic, right? And it's because it's just the way I talk. I'm from Chicago.00:12:18:12 - 00:12:37:09UnknownThis is how I talk. Whether the camera's on or where the camera's off. I have a potty mouth, but I don't hold back. I cleaned it up over the years quite a bit. As my brand has changed. However, overall, I'm still fucking dude at the end of the day. And those of you who listen to this podcast is a reason why you listen to this and you've been coming back and writing in all these reviews is because you follow the authenticity of it.00:12:37:11 - 00:12:50:19UnknownBut trust me, there are just as many of you who send me hate mail as there are that send compliments. Like, as a matter of fact, I have a guy booked a show with just yesterday and these are the messages I like. I like seeing. And this is when, you know, the branding is on this guy. This guy's from Nebraska.00:12:50:21 - 00:13:17:07UnknownHe's Christian, big Christian. I've seen a lot of my content lately and he and he writes me, you guys did this month and he writes he goes, Dude, I know you don't know who I am. I'd love to have a show up show up on your podcast. But I mean, listen, you for the last few years and I started doing videos because of what you said and because of that, my business has grown and I never would have thought some fucking guy from some podcasts where is in to show me this way Now I'm having him on the show to interview him, but each one of them says the same fucking thing.00:13:17:07 - 00:13:34:22UnknownThey say, Thanks for letting me just be me. Thanks for letting me. It's just it's usually somewhere around those lines. And then I know why people think so hard about this stuff because we don't overthink a conversation we're having with someone. John Doe down the street right? Yeah, but never it like. I'm mean, you are just. Just. Matt, have we ever met before?00:13:34:24 - 00:13:49:19UnknownNo, we haven't. I can be honest. I can guarantee you that you and I can talk for fucking 4 hours just on this topic, just going back and forth. But the same way we're talking with the record on is the same way we would talk in a diner or a restaurant. And that's the problem I think people have.00:13:49:19 - 00:14:05:24UnknownIt's like they overthink this thing. How do you help them overcome that? Well, look, you know, to your point, one of my favorite phrases is haters make you famous. Like, truthfully, they're all haters. That I. I put that on a t shirt. Absolutely. I mean, I should I should trademark it and we can split the profits. I love it.00:14:06:04 - 00:14:31:17UnknownYou know. You know, ultimately what I would focus on is at the beginning of my career, I was the person who wasn't authentic. Right? I wanted to appease everyone. Now, when I keynote, I strike out the line in the writer that says, I can't curse because unfortunately, I'm not here to curse. I'm just authentic. That's Homeland. And and ultimately, what I will remind everyone is to answer your question, how do we overcome this issue?00:14:31:22 - 00:14:48:24UnknownWell, we first have to test it out. We have to be bold enough to have the balls to do it. And then we'll start realizing and I mean this with the most respect that no one fucking cares about you right now. There are people in your life care about you. Your mom loves you. Probably your dad probably loves you, maybe not.00:14:48:24 - 00:15:06:02UnknownI don't know. The moral of the story is no one is at home thinking about you like I would wish. Tonight. You go to bed, put your head on the pillow, and really think about me for 45 minutes. You might think about me tomorrow. And the editor for this podcast asked a question about the episode. But outside of that, you're not going to look.00:15:06:02 - 00:15:26:07UnknownTyler had a potty mouth of Tyler's gay or what is that like? No one cares. And that's what I remind people. And that's what you remind people of even in their social content. I have people who are like, Well, I didn't post anything this month because I just like completely frozen because of my hair. I'm like, the average person is spending less than one fucking seconds on your Instagram.00:15:26:07 - 00:15:43:23UnknownLiterally. That's not an exaggeration. We're talking about point seven, 5 seconds. The idea that they're thinking about you 5 seconds later after they've looked at seven other pieces of content, much less 5 hours, much less five days is a misnomer and gives yourself a far more value in their life than you think. But also that should be the best news to hear.00:15:44:01 - 00:16:09:19UnknownWe really, unless we do something so polarizing, we awful people don't remember. And so the goal is to remind them consistently you're alive, well, and able to transact. And that's how we focus on our brand through consistency. Love it, guys. AKA, you're not that important. my God. I guess I'm not that important at all. Like, here. Let's just give you guys an exercise.00:16:09:19 - 00:16:32:06UnknownAnd I honestly do this exercise literally, that's going to take you a whole 10 seconds. Do you remember the context of one video you saw yesterday on social media? I mean, it's physically impossible. Yeah, I don't I've seen like, which one? Like then I think about like, like I saw like 100 videos on social media. The last thing the last thing I'm thinking about is some dude's hair out of place or like, some dude's, like, shirt and tie or some guy said a word I don't agree with.00:16:32:06 - 00:16:52:20UnknownLike, who cares? Yeah, well, well said. Because what you also see is, like, I also feel too like there's a lot of people that do it with video. It's perfect. Like we do so many videos like and now we're doing all attorneys on videos and maybe doing real estate videos for agents. But it's funny because you see an agent side and you see an attorney side.00:16:52:20 - 00:17:12:24UnknownThey're both professionals, but they both ultimately work for themselves. But from a business perspective, in creating content, they're identical. Everyone had to have the exact same issues and they're always more like, my God, I'm so worried about what I say. It's like, Dude, it doesn't matter. Talk to me about consistency though, because that is the key to this, is that some of your content will fall on deaf ears or just be horrible.00:17:12:24 - 00:17:37:20UnknownYou're going to regret you ever created it, right? That's part of the game, isn't it? Yeah, absolutely. If we're not consistent, you know, consistency is it's twofold, right? Consistency not only positively influences the algorithm that improves our likelihood of being served to like minded content creators, But most importantly, it allows us to buy more lottery tickets. Right? We can't win the lottery and go viral unless we're playing it.00:17:37:20 - 00:17:53:12UnknownWe are more likely to win the lottery if we buy multiple tickets. Right. And I will tell you the few things that I've done in my personal career that have gone viral have never been the things that I thought would. They're the shitty pieces of content. I didn't think about posting the ones that they spent exorbitant amounts of time, energy and resources on.00:17:53:16 - 00:18:25:17UnknownOftentimes not all the time, but oftentimes fall on deaf ears. And it really is half science, half pseudoscience and chance and what resonates and what is relatable to audiences. So what I always focus on is consistency. If we are consistently posting, let's say, seven times a week across all of these platforms, not only even if these don't perform as well as we want them to compounded, we're serving an exorbitantly higher rate of impressions and engagements over the month, which compounds over years, which compounds over decades, and that's how we grow the personal brand.00:18:25:22 - 00:18:42:09UnknownI want people to know about me before I even get on the call. I want them to be excited to talk to me before they get on the call. I want someone to understand who I am in the context of who I am and the energy I bring before I get on the call. And honestly, that saves me so much time because if you see my content, you're like too much energy to go to X, Y, and Z.00:18:42:12 - 00:18:57:00UnknownThen guess what? You're never booking that call. This gives me 30 minutes of my life to talk to someone who I'm actually going to be able to book. Yeah, I mean, you're exactly right. It's almost like you call out your people ahead of time. And because people aren't going to like, Have you ever put it this way, guys?00:18:57:00 - 00:19:14:08UnknownLike, have you ever, like, just met somebody or just like, I don't care what the hell they say. I'm just not going to get along with them, Right? You know what I mean? And it's just it's just normal that it's okay. It's okay. It's okay. That's fine when you have your content out. So but the content really works in twofold full, doesn't it?00:19:14:08 - 00:19:31:14UnknownBecause one is the creating to stay consistent. But and that usually what happens in practice is like when someone gets you get on someone's radar, when you really have an active buyer or seller in your world or for me, a branding or video client for you saying whatever that person fucking stalks you before they reach out to you.00:19:31:14 - 00:19:50:00UnknownRight? And this is also where people shortchange the amount of content creation and the multipurpose in of it over time is because, like, let's just say I'm going to hire Tyler, I want to hire Henry Street to do my branding and story, right? sure. And I'm sure this isn't a cheap process. Like, I'm trying to sell your shit right here, but I'm sure it's a few thousand bucks to say that.00:19:50:00 - 00:20:05:07UnknownTo say that, to say the name just to start. Right. I'm sure there's a couple thousand bucks a month. Great. If I really dig into one of your pieces of context, I'm on your Web site right now. I have to get along with you first before I actually schedule or book that call. So and it happens nine times.00:20:05:07 - 00:20:22:06UnknownLike I'm going to go to your Instagram page or Facebook page. I mean, look at all the rails you've created and then I'm going to get hooked. And people do that with this podcast all the time that I just been watching your podcast, bro. Like it was fucking amazing. Like, great, great. Why did you binge watch it? Because you're in a buying decision, right?00:20:22:06 - 00:20:43:21UnknownAnd the content, it has to be multipurpose. So like, I'll see people to I want to get your opinion on this because now we have a lot of video images, what kind of content you create, right? Just on social. But I believe that you should create multipurpose across all your channels nonstop. And you have to be everywhere you're at because you never know where that person is going to come from.00:20:43:23 - 00:21:02:04UnknownYou don't know where the next deal is going to come from. But that little split second of your face, meeting them on a news feed or something like that literally, literally, is the difference between getting a call and not nine times out of ten? Yeah, absolutely. I always say we can't control the way people enter our ecosystem. We can only control the narrative once they're there.00:21:02:09 - 00:21:35:24UnknownThe first thing I do with a new client is really focus on user perception. So I will listen to them talk about X, Y, and Z and how great they are, and I'll go, Great, all of that's fine. You're never going to get that 15 minutes with the client. Let's open an incognito browser, let's Google you. And nine times out of ten, even if you are the most reputable agent, what I find is an outdated LinkedIn because that's highly injectable, followed by maybe Coldwell banker's template they set up for you, which looks like shit, and then maybe a Zillow profile and maybe an air profile.00:21:36:05 - 00:21:53:13UnknownAnd I got the my my broker has me a page on my on their website. I'm there. Yeah. But let me tell you what is a broker's intention. They don't care if you sell. They care if one of their people sells everything. It's brokerage level marketing. It doesn't differentiate you. And so our job is to control the narrative.00:21:53:17 - 00:22:10:12UnknownWhat I want to focus on, if people Google you, they're at least going to hit the first three links bare minimum. So literally yesterday I was working with a top agent and she's like, I don't really use LinkedIn. It's not that important. I said, Let's Google you as the first fucking link. Literally, it had. I'm not kidding.00:22:10:14 - 00:22:36:05UnknownThe most recent experience was her working at a fucking grocery store. We're like a spring for. Yeah, absolutely. Thank God. By the way, social media wasn't out when I was in. I mean, think the Lord I would have never been hired. But what I will tell you is, like, that is what matters. Yeah, I. If I had never transacted in my life and I started today, I bet I could get listings over some of these other premium agents because I would have the best fucking ecosystem.00:22:36:09 - 00:22:53:04UnknownAnd that's what we work on here at Henry Street and through my consultancy. That's what we want to focus on how we can control that narrative. And your point is exactly right. The Yeah, because it's not that the best agent always gets hired, it's the one they feel most comfortable with, but the one they feel most comfortable with is typically the one they meet over 80% of the time first.00:22:53:05 - 00:23:09:15UnknownThat's why attention so important, guys. And when the branding comes in because you're already like playing catch up if, if you're not thought of first just when you're ecosystem as Tyler is putting it here doesn't associate your name with real estate and it's really not that fucking hard. Like, I never understood why the average agent only does six sides a year.00:23:09:15 - 00:23:32:14UnknownIt's like impossible. It literally is impossible If you're doing if you're doing less than 15 deals a year, you are ghost like like if you have a thousand friends on social media numbers, just a thousand friends just on Facebook or Instagram, just a thousand people make it 500. I don't care. 500 people know who you are. Out of those 500 people, 10 to 15% of them are moving and all 500 of them have a referral for you guys.00:23:32:16 - 00:23:57:12UnknownSo like when you build a big personal brand, you make yourself more referable, more marketable, but also more approachable. And a lot of the one of the biggest questions I get on branding is and you'll get I sure you get this all the time of all your answers. How do you measure the success of this? Because when you're creating a personal brand and content, it's not like running ads where I could attribute a direct action to a direct result for a cost for costs, banner or result generated, right?00:23:57:12 - 00:24:18:06UnknownSo if I'm signing up for Zillow to put in context, everyone understands I'm signing up for Zillow, I'm spending four or five grand a month, I'm either making a positive role on that or I'm not. It's very easy to determine. Now, it's not that quite easy in building a personal brand in content creation. That's the number one reason why I think people don't go all in on it and why they hesitate so much because doesn't happen overnight.00:24:18:12 - 00:24:46:22UnknownSo how do you answer that? Absolutely. Because the ROI is so attributable and trackable for ads. The issue whenever we talk about environmental branding or a personal brand a.k.a a billboard or your social content, it's there are a few ways, but it's very difficult to track this. What I will tell you is I know personal brand works. I know personal brand works because my clients on average see 50 to 70% increase in year over year and the majority of people talk to these people and say, my God, I see you everywhere.00:24:47:01 - 00:25:09:18UnknownIs that true? Absolutely not. They just get served in that same person's algorithm over and over because they keep can they keep consuming the content and not following them? What we want to focus on is what we call an omni channel approach, not just social, but we want newsletter, we want mailers, we want personal handwritten cards, we want cold calling, we want environmental branding, we want paid advertisements, we want press, earned media.00:25:09:24 - 00:25:42:06UnknownAll of these things combined create a really fantastic epic ecosystem. And the good thing is, yeah, it requires some time. It's not that expensive, but ultimately all of my clients are ROI positive. I wouldn't have a business if they weren't. We show proof, you know, year over year and our numbers and that's how I prove it out. But if you're looking to develop your personal brand in 30 days and show ROI by any agency or or consultant who tells you that's possible is lying to you, it takes a year.00:25:42:08 - 00:26:01:01UnknownAre minimal to really start seeing the year over year results. Yeah. And if and if you do everything on video that might even that might go faster. That could happen if you're doing like really good in videos and amplifier to personal branding guys and nowadays it's the only thing. But you know just a few years ago my friend was on videos very easy to build a brand.00:26:01:03 - 00:26:19:12UnknownAll you did was get on camera, even if you're terrible now you got to be a little bit more strategic. No? Yeah, I agree with that. 6 to 12 months minimum. Look at it like I can I compare. It's like working out like, like right now, like every January four. So half the country's in the gym. Give it two more weeks and then only a quarter of them will be left.00:26:19:14 - 00:26:38:03UnknownBut if I want to work out, get in shape. I'm not going get a six pack overnight. I'm going to take like months to get there and then until I get the six pack, then I get the date right. You have to build it and then it'll happen. But I have yet to see. I'm curious, in your experience, have you ever seen anybody?00:26:38:05 - 00:27:04:00UnknownI'm talking about anybody go all in on their personal brand and like whether they're committing to three or four videos a month, whatever it is, have you ever seen anyone not make it? You're going to be honest, this isn't me pushing an agenda in my career. If someone actually shows up and does the work, that's a caveat. If they show up and they do the work, I have never ever in my career having coached almost a thousand people ever seen it not work.00:27:04:02 - 00:27:20:05UnknownAnd that is why I lead a personal brand. And it's funny, you know, you and I are I'm learning the same person because that is my number one example. I guess it's like going to the gym. You don't want to do it the next day because you're on a six pack right now. I haven't used the date example, so I'm going to steal that.00:27:20:08 - 00:27:37:15UnknownBut it's like we have to go to the gym six months to get a six pack, right? And then when you have the six pack, you love going to the gym because you look fucking hot, right? When you're fat sock walking and waddling on the treadmill. Right. You want to get out of there, right? I you know, on a personal note, I wasn't I was a long distance runner.00:27:37:18 - 00:27:58:11UnknownI then, for medical reasons, wasn't allowed to run and I was just cleared to run again after five years. I am so frustrated in the gym because I can't even run a fucking mile without dying. And so I have to remember I'm not going to run my marathon pace or my half marathon pace for a year, right? I have to show up every single day to get there.00:27:58:11 - 00:28:13:03UnknownAnd that's what I remind people about in terms of personal brand. Yeah. Tyler Systems, I want you guys to take a note of is that this isn't just social media like you have to be everywhere all the time in today's world. Really easy to make that happen. And it's not very expensive to do so either, like people are.00:28:13:05 - 00:28:30:22UnknownIt's crazy. I was doing an article about just like how to compete, how brokerages can compete against mega publicly traded companies. You can do it very easily. It's not hard. You have the same tricks they do. But the trend, though, and this is just for any brokerages, is gone to personal brand. So I've seen a Facebook guy that I'm good friends with.00:28:30:22 - 00:28:47:10UnknownHe made a post the other day. Here's your opinion on it. And he basically says and to summarize it, he's like, look, any small business now has a spokesperson. So either you're going to become your own or you're not. And it's it's so true. It's like everybody has a spokesperson there and even if it's you might have a team.00:28:47:10 - 00:29:07:13UnknownSo what I'm saying is you guys, you guys might have a team. One person on that team needs to create content, has to be the personal branding person, but somebody has a great content. I don't think content creation anymore is optional. Like you have to do it. I don't I don't see a business without someone actively creating content going forward.00:29:07:15 - 00:29:29:04UnknownWhat's your opinion? Yes, I couldn't agree more. Yes, I'm biased, but I don't know a successful brand. And of course someone's going to come out of the woodwork and call me liar and tell me this one random example and I'll still disagree with them. But, you know, the reality is all brands are creating content now. That's why the word influencer is a word.00:29:29:09 - 00:29:53:08UnknownThat's why these brands who don't focus on branding and personal content no longer exist. Right? We've seen a massive migration and, you know, let's see the zeitgeist of media. We first went from print to digital and the companies who resisted it no longer exist. And we're going from profoundly professional digital like TV companies, linear advertising, these type of things.00:29:53:10 - 00:30:13:18UnknownAnd we've transitioned almost entirely really to social and UGC content, right? And if brands don't get behind it, that's fine. Just don't have a brand, don't don't have a company because I think it's that absolutely necessary. Yeah, there's marketing and advertising and there are a few of those. You'll see some of the mega teams that, you know, crush it.00:30:13:18 - 00:30:32:24UnknownThere's a guy individually I could think of. His name is Robert Slack. He's got one the largest teams in the country right now. But and he was he's got a really cool story entered the market like at 70 years of age like he's an old man and he got into this and he just took it over. But he understands how to run a business and he just bought a bunch of leads and he put in systems and his his thing is buying leads like from the portals and whatnot.00:30:32:24 - 00:30:49:20UnknownA lot of it was, I guess, but it's very expensive to do that. Guys like you could buy business or you can attract it and anyone could buy business because in any market, in any advertise, just whoever can whoever has the most amount of money to spend the control or acquire the client is the one who always wins.00:30:49:22 - 00:31:08:07UnknownYeah, very simple. Like if I could spend five grand to acquire clean and pencils and I'm going to do that and I'm going to keep spending more money than my competition, this is all this is. But when you build a brand, those numbers don't fucking matter. Like they really don't matters because there's so many ways that you monetize for it.00:31:08:07 - 00:31:24:00UnknownBut it's going to be very difficult to measure when you know what it's working is like though. When you go to the grocery store or you start getting random DMS and comments and people like, I saw your shit. I watch a video, I got this. hey, I've been watching your content. And that's, that's the first sign that something like that's working.00:31:24:00 - 00:31:41:17UnknownYou guys, for those of you that are on this journey and if you have that, you keep fucking going. You don't start now, you double down. But usually you need those little words of encouragement. It happens to me too. I didn't create videos all year. I'm in a pivot year and I couldn't nail down my branding strategy in my content strategy.00:31:41:17 - 00:31:57:08UnknownAnd I finally did last month. So now I'm ready to start creating content and starting this new business. But you have to be excited about what you're doing too. And that's where I think where it all starts. That's really what you guys like to do is figure out, okay, here's who you are, here's how you create content. Absolutely.00:31:57:08 - 00:32:15:03UnknownIt's the execution area tasks, right? That's what's really, really important here, Right? It's not this ethereal bullshit concept. And this is why I hate marketing conferences. It's like, okay, let's find our inner warrior and pray to an Ethiopian turtle. Right? It's really about how do we actually leave this comfort and execute. And that's what we focus on here.00:32:15:03 - 00:32:33:06UnknownThat's our number one goal. Yeah. So once you know that what you stand for, it's very easy to create content around it. Like suddenly it's just hard to look outside the weeds. And if you're it's very difficult for somebody in their own weeds to do good at their own shit. I'm one of them. That's why companies like yours exist, our dude.00:32:33:06 - 00:32:47:14UnknownSo we're right at this half hour. Mark, We're going to go ahead and get this thing ready to rock. I thought the show is awesome. Let's do a follow up on this now. I have a couple of questions I want to chat with you. Box. We're going to do some business outside of this podcast, but any closing thoughts?00:32:47:16 - 00:33:05:16UnknownYeah, I mean, like, look, my job is to empower other people like you and people listening to live their best life, Right? And that's not an expression. It's I build empires and how can I help build your empire? And I do that obviously, by a philosophy that I like to see is lighting someone else's candle doesn't extinguish my own.00:33:05:21 - 00:33:24:05UnknownYeah, I'm blunt. Yeah, I'm authentic, but at the same time, I authentically and bluntly love helping people because if I can spend 30 minutes with someone and change their life and that's a good 30 minutes spent, even if I made $0 because like you talked about earlier, that will come back to me and dividends because it's how I build my personal brand.00:33:24:10 - 00:33:42:13UnknownSo everyone listening, if you're interested in chatting more about me with your business, I want to give you the opportunity I give everyone. Go to my website. Tyler gmail.com on there. You can book a free consultation with me. This is not a sales pitch. There is no sales call. There is not a deck that I walk you through.00:33:42:13 - 00:33:58:04UnknownI do not try to convert you to a consultancy model. All I want to do is hear about your brand and hear how I could potentially in those 30 minutes, point you in the right direction. That's obviously open to anyone listening. And of course, you. Of course I would. I would love to chat with you offline about this, but that's my philosophy.00:33:58:08 - 00:34:18:19UnknownTake it or leave that authentically. That's me. Appreciate it, man. We appreciate you guys. Listen, another episode of the Estate Marketing Do podcast, folks. Appreciate your comments. Keep them coming. And most importantly, check out our software if you like what we saw here today, we give you all of the content to create on a monthly basis and a DIY version from your social media calendar to automation to do direct mailing to the database as well as your video emails.00:34:18:19 - 00:34:40:09UnknownWe tell you everything to do. Follow the blueprint. You have no way of not remaining on top of mind through an airline and C approach direct mail rant and social media folks while the system it works. It's not rocket science. You can visit us at referral suite dot com for that and check out all your leasing but we'll see you guys next week and appreciate you listening to another episode of the Marketing Dude podcast.00:34:40:11 - 00:35:05:02UnknownSee that. Thank you for watching another episode of the Real Estate Marketing Do Podcast. If you need help with video or finding out what your brand is. Visit our website at WW dot Real Estate Marketing do dot com. We make branding and video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training and then schedule time to speak with the dude and get you rolling in your local marketplace.00:35:05:07 - 00:35:08:01UnknownThanks for watching another episode of the podcast. We'll see you next time.

09 - Josh Altman's Million Dollar Life | Everybody Loves Tom

Everybody Loves Tom

Play Episode Listen Later Nov 30, 2023 53:30

Tom welcomes real estate mogul, Josh Altman from Bravo's "Million Dollar Listing." Josh has built a real estate empire alongside his wife and brother, and you won't believe his client list. The two talk luxury properties, how Josh built his business and much more.

Unbreakable Episode 63 - Josh Altman

The Doug Gottlieb Show

Play Episode Listen Later Nov 29, 2023 41:59 Transcription Available

Welcome to Unbreakable! A mental health podcast hosted by Fox NFL Insider Jay Glazer. On today's episode, the most dynamic, high performing luxury real estate agent in the world, Josh Altman joins Jay for a chat unlike any other. Follow, rate & review Unbreakable with Jay Glazer here!https://link.chtbl.com/unbreakablewithjayglazer#fsr #douggottliebshowSee omnystudio.com/listener for privacy information.

unbreakable jay glazer josh altman douggottliebshowsee

Unbreakable Episode 63 - Josh Altman

Unbreakable with Jay Glazer

Play Episode Listen Later Nov 29, 2023 41:59 Transcription Available

Welcome to Unbreakable! A mental health podcast hosted by Fox NFL Insider Jay Glazer. On today's episode, the most dynamic, high performing luxury real estate agent in the world, Josh Altman joins Jay for a chat unlike any other. Follow, rate & review Unbreakable with Jay Glazer here!https://link.chtbl.com/unbreakablewithjayglazerSee omnystudio.com/listener for privacy information.

unbreakable jay glazer josh altman

Unbreakable Episode 63 - Josh Altman

Fox Sports Radio Weekends

Play Episode Listen Later Nov 29, 2023 41:59 Transcription Available

unbreakable jay glazer josh altman douggottliebshowsee

The GIANT Opportunity The NAR Lawsuit Just Created For The Real Estate Industry

learning dreams real building embracing utah surviving raising real estate loyalty billionaires grant cardone borrowing high flying cardone capital josh altman clever investor

Play Episode Listen Later Nov 4, 2023 24:12

If you haven't heard about the massive news that is the NAR lawsuit, then you need to check it out. Today we are talking about the massive opportunity this is bringing.ResourceReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:00:00:12:24 - 00:00:44:08UnknownSo how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Webster of Real Estate Marketing. Doing this podcast is all about building a strong personal brand. People have come to know like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them, Let's get started.00:00:44:10 - 00:01:13:06UnknownWhat is up? Ladies and gentlemen, welcome another episode of the Real Estate Marketing Dude podcast and holy crap, folks, have you been following this show for any period of time? I've been talking about what just happened this week. I've been talking about that for the last two years, well before the lawsuits, well before any of this stuff. The importance of building a personal brand and or a unique selling proposition to stand out.00:01:13:08 - 00:01:33:02UnknownWell, the numbers, if you even tuned back to several years of episodes, the numbers with consumer dissatisfaction were evident. They were out there planning it. And this is going to be the fuel to the fire that they've been waiting for. So what we're going to be doing, though, in this show is that this is not all doom and gloom.00:01:33:04 - 00:01:55:00UnknownTwo nights ago, I couldn't sleep, literally could not sleep, could not sleep because I was like, oh, my God, should I start a brokerage because of this? The opportunity here is also very, very large. So this is not going to be a doom and gloom show. It might be for some of you guys, at least if you're not willing to change, because one thing for sure is that this market will change.00:01:55:02 - 00:02:12:11UnknownThere's no doubt about it. The way you're going to be compensated is changing. I mean, it's going to happen. And if you go on social media right now, you're seeing two different sort of trains of thoughts. The other a lot of people are like, well, you're going to have to list to win list live to list or last list or whatever they're calling it.00:02:12:16 - 00:02:37:02UnknownGreat. Still doesn't the fact that you're going to lose 50% of your commission in the buyer side of the commission. Right. Whether you list or not, you still have income that is generated from buyer commission revenue. And it's not just about that. What is more concerning more than anything is that honestly, you have to look into the remarks like, go, go ahead and hit the NBC News article and go scroll through the comments.00:02:37:08 - 00:02:58:17UnknownAnd that's where the true answer is, folks, because I spent at least, gosh, maybe 30, 45 minutes just reading through the comments of the news articles that are coming out, bashing the industry, saying how real estate agents held them hostage, essentially, which is bullshit. But, you know, the news and the media's going to spin in whatever way they do, like they always do.00:02:58:17 - 00:03:18:04UnknownIt's always say they're fake news. But the comments are evident. Guys. People don't like real estate agents. And, you know, I didn't we didn't need this lawsuit to come out and tell us that we saw this in the in the Atkins customer or client satisfaction surveys that have been done over the last four or five years. So the writing's been on the wall.00:03:18:06 - 00:03:54:17UnknownNow, why is that not all doom and gloom? And let's start with actually both. Let's do the pros and cons. Maybe that's what we call the show pros and cons of the doom and gloom of the in our settlement, because there's a lot more pros I see so far in cons. And I'm not just saying that to hype you up paradigm shift like this is when people make money, This is when people take market share, this is when people gain ground and this is when people stand out, stick out, and nobody makes it big in when everything just go in the same way.00:03:54:17 - 00:04:16:07UnknownIt go in the same way, go in the same way, go to somebody, go to the same way. And this has already happened a few times before where there are sudden shifts and different people just blew up overnight. It seems like the last time we did this was 2020. In the COVID era. How many people became tik-tok celebrities in such huge social media followings just because of was stuck to their phones for three years.00:04:16:09 - 00:04:38:05UnknownSo there isn't a lot of doom and gloom, but the doom is is at commission compressions real. Like the days of getting 5 to 6%, they're gone. Telling you right now they're absolutely gone. Some people are going to hate that. I say that. And I understand you're comfortable doing business the way you were, but this is not going away.00:04:38:07 - 00:04:55:22UnknownThere's many lawsuits I can't even imagine the amount of injury attorneys are just sell the testing, because what this lawsuit does is it could open up why can it open up lawsuits for all the other people? You know, you just need a client or consumer to say, hey, I thought I didn't get I wasn't given an option. Right.00:04:55:24 - 00:05:24:19UnknownOption. That's going be key to later on in today's show. So pay attention to that option, That word, that's the name of the game here. But let's go back into some of the doom. So like you're going to have to assume that your commissions getting cut. If you look through the comments on the NBC articles, the biggest one they're saying is like, why should an agent get paid for the same amount of work that they would do on a $100,000 house to sell that house, the same amount of work they're going to do on a $2 million house to sell that house?00:05:24:21 - 00:05:46:02UnknownAnd why should they get paid 40 grand versus four grand? And that's the complaint. This has never been adjusted. And if you put yourself in the consumer's shoes, not in your own get out of your own skin, put yourself in the consumer shoes. You can see the positioning of this and you can see their point. If not, you're being ignorant.00:05:46:02 - 00:06:00:05UnknownYou could see they have a point and right off the bat, like what's going to happen in the next 3 to 6 months, even before like, I don't even know how this thing settles. But what's going to happen is that you're going start having the conversation and be like, Hey, I don't want to pay that commission. I just saw somebody's article.00:06:00:06 - 00:06:16:19UnknownYou're going to know how you're going to have to be careful in how you answer that. Make sure you're protected in the paperwork. But I'm not going to give you a legal argument today. I'm sure your broker is doing a good job of that. Make sure they are, though, or find somebody who is because the commission compression thing is going to be real guys.00:06:16:21 - 00:06:37:16UnknownIt's just going to happen. How low is it going to go? I don't know. But I don't think you're going to ever double end the deal ever again in the rest of your life. That's one safe bet. And if you do, it's it's like it's a unicorn, but don't count on it. But if there's no buyer agency fee, the question really becomes is how our buyer agent's going to be paid or are they going to be paid at all, or are they just going to be totally cut out?00:06:37:18 - 00:06:57:14UnknownWell, we know that consumers are probably not going to pay this out of pocket. That's my hunch. We can't prove that. So we haven't seen it yet. But I just it's going to be interesting to see what's going to happen. So the one thing I do know and I could promise you, just going to happen to rewind the show and if you don't believe me, go back to the last four years episodes, go look, go look at multiple listing options.00:06:57:14 - 00:07:20:22UnknownGo look at unique selling proposition episodes. Go look at personal branding episodes. These are the things we're talking about. The reason are we talking about that stuff then was because of what happens right now, because your broker can't save you here. You're still an independent contractor, which means it's up to you to decide how you're going to do business and what's diligent.00:07:20:24 - 00:07:43:02UnknownYou can't buy buyer leads anymore, like there's no value to them Once this goes down, there's no value to that. What does that mean? Quite a lot means you're going to be in charge of your own damn business, just like any other business owner if things are going to change for a while. But the number one thing that's not going to change is the relationship you have with your clients, the relationships you have in life.00:07:43:04 - 00:08:07:19UnknownBecause all of those people, regardless of how you chop up the last ten years, nothing matters anymore based on this ruling. This is big deal, guys. But the last the buyer, you your commission is going to get cut. I lost my train of thought. I'm getting all pumped up and excited here. So let's get out of the doom, though, Johnny.00:08:07:19 - 00:08:23:13UnknownLike, I don't want to be I don't want to be a Karen here and talking about this and just boring people to death. I'm like, Oh my God, I don't want you guys to go, go, quit. Or, Well, a lot of you are going to quit. That's part of the opportunity. So actually I'll start that point. Here's a reality scenario, guys.00:08:23:16 - 00:08:41:04UnknownWe're out in a shitty market like you that sales are bad. Now you have this issue going to loom over. You're going to have a lot of real estate agents leaving the market, probably a larger amount than we've ever seen before. And now what we don't know is how long that's going to take. Now, why is this going to be a pro or an opportunity?00:08:41:04 - 00:09:02:04UnknownWell, obvious people still move, right? There's probably going be less. People who would use a real estate agent is my guess. That's why this is happening on the purchase side. However, on the sales side, I think that that's always going to be something they are. So I'm going to talk about a pro of that as well. However, this is a pro because people still buy and sell.00:09:02:04 - 00:09:25:19UnknownSo even if even if a lot of the market's up using real estate agents, there's only so many real estate agents leaving the industry that they're still going to be a lot of opportunity for those who can withstand this storm. Okay. So there's going to be a tremendous number of opportunities in this market. The negative part of that is those opportunities are each going to come at lesser than what you probably have been accustomed to your entire career.00:09:25:19 - 00:09:44:00UnknownI don't think there's too many people who are still I've been in I've been doing this for 21 years. But no, I think there's people that have been doing this for 30 years. I haven't ever seen a shift like this or something like this big of a deal. So that's the pro. Now let's talk about marketing opportunities based upon this.00:09:44:00 - 00:10:08:15UnknownLike if you're a listing agent, you're not a listing agent, you're marketing company for houses. Like your job isn't to sell real estate, your job is to market real estate, you know, differently than how an advertising company would come on into a product or pitch like, let's just say I got hired by Coca-Cola, and Coca-Cola is like, Hey, I want you to do our fall marketing campaign.00:10:08:19 - 00:10:42:24UnknownWell, I would have to develop a marketing campaign specifically for the product that Coca-Cola is trying to pitch. Well, in your case, every single house is a new marketing campaign. And you know what's going to be in demand are going to be people who can create high end videos, literally have marketing steps, not just, hey, let's listed in the MLS, let's put a sign in the yard, hosted a cup, an open house is where I could pick up some buyer leads to make you feel better while I'm totally hung over from the night before and see what happens now.00:10:42:24 - 00:11:03:09UnknownThose days are gone. You're have to earn your shit. That's the opportunity I You are going to have to sharpen your marketing skills. Traditionally, real estate agents, many of them are some of the worst marketers in the world. But there's a good a handful that are always the best marketers, and it's the best marketers who sell the most amount of houses.00:11:03:09 - 00:11:25:03UnknownThey're not necessarily the sharpest tools in the shed, but they're damn good at marketing and making sure everybody knows who they are. So the way that you position yourself, your personal brand has never mattered more. What is your personal brand? It's how people know you. This means that you have to start creating content if you have it yet.00:11:25:05 - 00:11:42:00UnknownIf you're not going to be on social media, your business is dead. You know, a lot of you, a lot of your old whippersnappers are going to get pissed that I say that. But, you know, in all honesty, if you're talking me on social media in the future, you're fucking out of business. These are is this is the reality.00:11:42:00 - 00:12:16:06UnknownThis isn't a let me make you feel good show. This is like, dude, get off your ass If you don't change, your shit is fucked show. Okay, so what we're really getting at here is look at all these different opportunities like changes. That's the opportunity, guys. Now with the marketing, same thing you're going to have a lot of people are going to be very scared to spend money right now, those who are willing to spend money on brand marketing, video content creation, you're going to come out of this on the other end and you're going to be fucking killing it because the same thing is going to happen.00:12:16:06 - 00:12:37:00UnknownPeople are scared. Oh my God, I could tell you this, you guys. I own a video marketing company. I no longer have that video marketing company because about 13 to 14 months ago I noticed the shift in the marketplace. And I was right. Real estate agents in the industry pulled back their marketing budgets when they should instead be doubling down.00:12:37:02 - 00:12:58:12UnknownIt happens all the time. That's why we merge and get out of real estate video marketing. So this stuff is is right there, but you're the one who creates the content. This is going back and nothing changed from before, but the most popular agent is going to be the most in-demand agent because the more content you create, the bigger your brand grows.00:12:58:14 - 00:13:18:09UnknownAnd the reason why your brand is so important is the same reason why Josh Altman has a reality show. He doesn't have to ask somebody for a his his when he goes on a listening presentation. He doesn't have people ask him for his pitch or ask him for his listing presentation. His brand has grown so large. Your media and content creation that people just assume he's the right job.00:13:18:14 - 00:13:44:15UnknownThe same way that if I was going to go out and tell you I'm a chef, I could shoot five fucking videos, put them in front of you, make you watch them, and you would think I am, but I'm not. That's the power positioning and branding. When you're doing things with things like video and content creation, social media and multipurpose scene and distribute your content much like a media company, because that's what you're going to have to do and a lot of people aren't going to do it, and that's going to lead a lot of people out.00:13:44:17 - 00:14:16:16UnknownThe attention that is on your brand is going to be the most important thing in the world. Opportunity. I think I'm a number four niche down immediately, niche down, immediately. Dial in that brand. If you're a give back it, let the world know about it. We had so many agents we branded with such cool wise in their life from rescuing dogs per closing to giving 10% of their commissions back to charity of their choice.00:14:16:18 - 00:14:37:13UnknownBut those are brands. And don't hold back. You're not a salesperson anymore. You're a human being That helps people transition and everything. Home services and whatever it is you stand for, it's time to niche down and let the world know about it. Don't be politically correct, be politic, be personally right in your own way. You know, I mean that that's there's none of that.00:14:37:13 - 00:15:02:07UnknownYou have to be yourself unapologetically. And the way you do that is you scream it from the rooftops and not give a fuck what anybody says because that's what's going to take their own attention. Okay, niche down. Number five, Interest rates are still high. One should focus directly on distressed sales over the next 12 to 18 months. It's going to be where the transactions are.00:15:02:09 - 00:15:37:02UnknownOkay, The transactions are going to be people who need to move. Already seen this. This should be evident for you guys. Your focus on people in their elderly years who are either incapacitated, death, enter a probate, divorce, relocation, marriage, life events, guys, is where you're going to want to focus your time and energy. Some of you if you're if form the strategic relationships with all of these different service providers in your market, you have to own all of these different services.00:15:37:02 - 00:15:59:06UnknownYou need to position yourself as the Amazon of real estate, everything, not just the fact that you help people sell houses. You have to be the guy in gal that has the probate attorney, that has the divorce attorney that has Johnny. No, no, you are the Rolodex for the community. You need to position yourself as a master connector and a master communicator.00:15:59:08 - 00:16:23:10UnknownAnd what you'll find is that you'll make a bunch of these different relationships. Some of them are going to be very fruitful, like the probate attorney, one relationship with a divorce or a probate attorney, an estate planning attorney, one relationship ship can change the next 12 months. Imagine if you have two or three. Why? Because they have clients that will always move in regardless of the interest rate or regardless of the recession.00:16:23:15 - 00:16:58:13UnknownAnd if you can find a way to form a relationship with them that refers you business, well, that's a great position to be in. Very, very good position to be in. Number six, probably should be number one. You got to market your database and you have to build one. If you don't build a database of referring and repeat clients into the future, you will always I mean, it's going to you're going to be just a rat race the rest of your life.00:16:58:13 - 00:17:23:16UnknownIt's going to always be peaks and valleys. You have to build a database. A database is nothing more than a list of people, a contact of relationships. It is a real estate agent. It's the people that you're friends with on Facebook. It's the email list that you've collected from made up of people from anywhere, from the people who say hello to your kids, soccer games, to your friends, your aunt, your uncle's, to your past clients.00:17:23:18 - 00:17:57:10UnknownIt's nurturing that email list. It's farming people via direct mail. You know, I'm talking about creating media on an offline social media and in print and doing that consistent because it's that network, that database that is always going to be responsible for your business. Before the lawsuit. After the lawsuit and the better relationship you have with it and the more trust you have with them, the less all the rest of this shit matters.00:17:57:12 - 00:18:15:23UnknownSo don't overthink that piece, but don't not do it. Because if you don't have a database and if you don't have a system that you're marketing your database with, I want you to go a referral suite, a dot com, that's a referral suite as w e t like sweet candy dot com. I got to get myself a little shameless plug.00:18:15:23 - 00:18:33:16UnknownWhy not? You know, I've been on this show for nine years. Ten years? Ten years. Been doing this for ten years. But let me talk about the final one and some I'm really excited to talk about. And this is something that you're going to have to have to do. You're going to have to earn income through ancillary services or other ways.00:18:33:18 - 00:18:59:02UnknownAnd I want to give you several different ways, and you need to start thinking outside the box. Do not rely on commissions as the only source of income. It's part of your income going forward. And it might be the most dominant part for a while, but you're going to have to diversify where you make money. The first and most obvious, I believe, is if you're going to stay in real estate is that you've got to be an investor yourself.00:18:59:04 - 00:19:22:12UnknownYou know, get in learning that stuff, take courses, take training. If you're if you're in any of our if you're in referrals, readers, witnesses, there's plenty, of course, recommendations in there that we share with you guys about what training to take. It's super, super important because you're going to come across good deals and why give them to an investor if you can take them down?00:19:22:14 - 00:19:44:20UnknownRight. Some of the most profitable models I'm seeing right now are like the rehab or that accidentally started a brokerage. You didn't start a brokerage and then became a rehab or he became a rehab and then realized all the ways he can monetize the brokerage around it through the additional leads and everything else around the transaction. So think outside the box number to ancillary services.00:19:44:22 - 00:20:04:12UnknownSo, for example, I think everyone is going to be a solar vendor. Solar is are very lucrative business. It's something that a real estate agent should have in their arsenal to sell anyways. So make sure you're at the right trusted vendor and you can make good money doing it. It's just the way the industry is headed. Like every agent should be able to sell solar.00:20:04:14 - 00:20:35:02UnknownIn addition to selling real estate right now, every agent should also start thinking about getting their mortgage loan. I'm a lawyer in mortgage loan origination license, and the reason for that is that there are several programs by several different banks out there that exist right now that you can now legally get paid for referring a lender. The client that you're working with on the buy side, I think it's like a half a point, 50 basis point, something like that, which is great.00:20:35:04 - 00:21:03:03UnknownYou know, if your commission is going to get cut a point and a half over here, well then you might as well at a point over there. Right. There's a tremendous other amount of services and vendor services that you can also refer and or recommend during the transaction like movers, handymen, estate sales, things of that nature staging that you're going to start approaching differently.00:21:03:03 - 00:21:27:14UnknownIt's not it's going to be the mindset is got to be more like, okay well if I send this person business, how much are they going to pay me? And you got to present yourself as a broker because that's just what the everyday affiliate world is. So that's what I mean by building a master connector and a network of all these different services, because you're going to see a lot more opportunities to monetize around the transaction in ongoing than just in it.00:21:27:16 - 00:21:49:03UnknownLike if you can find a way to profit off of home services, not just when the client needing to buy or sell a house, but to service them after they bought or sold the house and to stay in touch with them and use that as one of your ways to stay in touch with them and become the Home Depot essentially of your database.00:21:49:05 - 00:22:09:22UnknownThat's the future of this business, folks. So I promise you that's where this is going. So I want you someone's to go out here and create a 1% brokerage and they're going to crush it. And it was already a bunch of you out there. But prepare to have many more. And that's going to be very high in demand.00:22:09:24 - 00:22:33:06UnknownThere's a big that's $1,000,000 piece of advice right there, guys. Create the 1% business model already have it mapped out. It's pretty damn good. I just don't have the time to do it, nor do I want to. But if you do, you're going to make you're going to be rich. All right, folks. So let's recap on this. Where there is doom and gloom.00:22:33:06 - 00:22:54:03UnknownThere is lots of opportunity. And right now there is lots of opportunity. But what your it's going to require is is going to require you to change, start changing the the reluctance. See in those comments are like, oh, we could just do this. Oh, you know, it's going to change and you got to change with it. Start taking proactive steps right now, leadership wise, surround yourself with the people who are changing with this.00:22:54:05 - 00:23:14:18UnknownGet involved and see what's going on in see what? RC And see what all the webinars your broker saying and make some adjustments. I'll be releasing a lot of content specifically to this. I'm going to actually dedicate the next six months probably to this cause because I believe the product that we just launched is exactly what is needed for this time.00:23:14:18 - 00:23:39:12UnknownAnd hey, sometimes you're in the right place at the right time in their product suite, assist and referral suite Ecom. You can check both of those out folks, if you will. And I really appreciate you. Listen to another episode of the Estate Marketing podcast. I appreciate you guys hanging in there. Changes opportunity and don't be scared. Double down Faith in yourself and left it over.00:23:39:12 - 00:24:05:17UnknownRight. See you guys next week. Thank you for watching Another episode of the Real Estate Marketing Do podcast. If you need help with video or finding out what your brand is, visit our web site at WW W dot Real estate marketing do dot com. We make branding and video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training, and then schedule time to speak with the dude and get you rolling in your local marketplace.00:24:05:22 - 00:24:08:16UnknownThanks for watching another episode of the podcast. We'll see you next time.

#44: High-Flying Dreams to Real Estate Billionaire: The Ryan Tseko Story

The Clever Investor Show

Play Episode Listen Later Sep 6, 2023 64:45

In today's episode of The Clever Investor, Cody hosts Ryan Tseko, who started as an aspiring pilot with no money and later became a real estate investor. They discuss his journey, touch on real estate during the 2008 crisis, clever marketing, and deals with real estate celebrities. Ryan emphasizes the importance of pursuing dreams despite obstacles. He also talks about transitioning from being a pilot to working with Grant Cardone in real estate. He highlights their success in raising $1.2 billion in retail investments, eliminating middlemen, and adapting to changing real estate strategies due to social media. Lastly, Ryan shares his vision of growing Cardone Capital and the significance of loyalty and commitment to goals. Ryan Tseko is the Executive Vice President at Cardone Capital, managing a $4 billion real estate portfolio. He's from Utah, loves flying, and became a pilot early on. Despite a successful pilot career, he also got into real estate, starting small with a four-bedroom house and eventually owning 21 apartments while still flying. His story shows his passion for both flying and real estate, proving his determination to achieve his goals. HIGHLIGHTS: Ryan's path from aspiring pilot to owning 21 properties Surviving the 2008 financial crisis in real estate Embracing mentorship and seizing opportunities Cardone Capital's remarkable $1.2 billion fundraising and 12,000 rental units Real estate's transformation driven by social media Ryan's vision for Cardone Capital's future growth The power of loyalty and unwavering commitment SOCIAL MEDIA: Website URL: https://pilotryan.com/ Ryan Tseko IG

Josh Altman

Let's Talk With Heather Dubrow

Play Episode Listen Later Aug 31, 2023 52:46

Superstar real estate agent and star of Million Dollar Listing JOSH ALTMAN joins Heather to discuss the $55 million sale of her OC house, how they kept it a secret, Heather's Disneyland paparazzi photos, AND MUCH MORE!!!

disneyland superstar oc champs life advice real housewives of orange county beauty tips heather dubrow terry dubrow josh altman

A Million Reasons To Get A Moving Truck

real estate southern california million dollars bravo reality tv south asian portland oregon kaur sandeep million dollar listing million dollar listing los angeles million dollar listing la josh flagg josh altman

Play Episode Listen Later Jun 24, 2023 26:18

What sets you apart from your competition, and if you say "I care about my customers," you are exactly the same as all of the rest. Today we talk about how to stand out, and how to make sure people know you are actually different.ResourceCheck Out Her WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:00:05:04:20 - 00:05:32:18UnknownSo how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Webster, Real Estate Marketing Dave. And this podcast is all about building a strong personal brand. People have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them, Let's get started.00:05:35:22 - 00:05:54:00UnknownWhat's up, ladies and gentlemen? Welcome to that, brother. Let me start that over. What's up, ladies and gentlemen, welcome to another episode of the Real Estate Marketing Dude Podcast. Folks, what we didn't do here to start on my mike on today, it's like the only the third time I've ever done this in my life. But I do have a earpads earpods and I think you could hear me just fine.00:05:55:01 - 00:06:14:07UnknownDude, the phone, the markets change quite a bit, you guys. And what I want to share the rest of the year, I'm actually just going to dedicate towards sticking out, doing things different. What do you do now? Because the one thing that you have to do is change your marketing along with it, because if you're still doing the same shit you did six months ago, well you're going to go out of business.00:06:14:07 - 00:06:34:05UnknownAnd so the latest news, about 60 to 80000 realtors have already done just that. And when a shift happens, you either shift with it or you shift right out of it. And this will be my second and a half shift I think I have had over the last 20 years. So I always get emails and people pinch me to come on this show every week.00:06:34:14 - 00:06:51:22UnknownAnd this one was pretty cool. So I wanted to have her on and share with us what she's doing. But I'll give a quick intro and I'll let her tell her tell you a little bit more. But in short, they have taken a truck rental company, re-engineered it, and almost sort of like partner with people on marketing and advertising.00:06:51:22 - 00:07:10:08UnknownIn a sense, she's going to explain her whole process. But the reason why I wanted to do this show was I remember I was right when I moved to San Diego. I was driving down the street and I saw a realtor doing an open house, but it wasn't a typical open house. What they actually were doing is they had a taco truck outside the open house and they threw a damn taco party.00:07:10:15 - 00:07:27:03UnknownNow that was one of the best open houses I've ever seen, but I instantly thought to myself, like, what should if this they're sticking out, they're doing something different on just an open house. And the reality is just the type of stuff you need to do in a market like this. People will remember how you do it, not what you do.00:07:27:03 - 00:07:44:19UnknownAnd everyone in their mother has a real estate license that does not give you the legal right or any right to go out and make $1,000,000 gives you a legal right to technically sell a house and collect money for it. So without further ado, we're going to go ahead and introduce our guest, C.J. C.J, why don't you say hello to our listeners talking about who the hell you are and what we can talk about that.00:07:45:16 - 00:08:14:20UnknownWell, I'm C.J Streit with On the Move and we're located here in San Antonio, Texas that work with real estate agents nationwide. And we have a company called On the Move where we we've been in business since 1992, advertising a pretty unique marketing tool for various agents. And you guys have a what they do, you guys is like, it took me a second to get my head around it, but they basically wrap a moving truck for real estate agents, your branding, your everything.00:08:15:05 - 00:08:32:24UnknownYou lease the truck and then you buy it when you're done. But they build the truck brand for you. And I've seen so many people trying to say, how do I get a moving truck? How do I do that? And I'm assuming these are the trucks you see when people like, Hey, I'll move you for free when you see like the big realtors like image on their network with their thumbs up, right?00:08:33:09 - 00:08:48:21UnknownYeah, that's us. And we try to I try to keep my brand out there. So but a lot of people have a hard time finding who we are as a real estate agent because it's all branded for you. So we're actually the fourth largest rental fleet in the United States, but all of our trucks are branded for our customer.00:08:49:04 - 00:09:19:12UnknownSo if you see any kind of truck that has a realtor on the side or a real estate agent, then 90% chance it's ours and that they used us. If you see like the aerodynamic look of the truck, my family, my grandfather actually designed that truck so it's unique to on the move and we it's a one piece fiberglass shell so it's like looks a lot better with graphics it doesn't have like the rivets because I know one time we had this beautiful girl, she had a truck with a rivet and looked like she had a big mole on the side of her face.00:09:19:12 - 00:09:34:10UnknownBut we definitely we we fixed those graphics so it didn't didn't look like that. But I mean, you never know with rivets exactly where they're place and stuff. It is a little bit trickier with graphics design and that kind of thing. You probably didn't like that one too much. I know she did not and we didn't either. We wouldn't get to.00:09:35:16 - 00:09:57:19UnknownBut so I want to go. I want to dig dove through this because it just so many agents and like you guys are her listeners like I always ask someone would you hire you off your website? And then what's the difference between you and every other agent and every single time you? I know the answer is like, what's the difference when you and every other agent they go, I care for my client, I'm going to like do the right thing by them.00:09:57:19 - 00:10:16:11UnknownI'm like, No fucking shit. You have fiduciary duty to do that. Like, you don't need to tell someone that you're going to work in their best interest. That's sort of assumed, isn't it? And you have to. You have to. I got a mortgage broker tells us, oh, I'm going to do my best. Buy the client. Thanks, bro. Like, what a great guy, dude, that's not part of business.00:10:16:11 - 00:10:32:21UnknownThis is what you have to do. That's why you're in business, because you do a good job in customer service. Our some of your clients using this thing because it's all brand. I've been saying this for the last since go back to 2014 when I started to show you guys it's all brand people hire you off a brand, you don't care about your broker, their income or anything else they care about your brand.00:10:33:20 - 00:10:53:01UnknownAre people using this drug? They're using it just to help their clients. It's a total tool for benefiting their clients, and they let their customers use it whenever they're moving. I have customers or, you know, real estate agents that use it like anybody who's ever use them, use this truck. Well, the more your trucks on the road, the better it is for you.00:10:53:01 - 00:11:15:24UnknownIt's more living billboard for you within a rolling billboard with your name and your brand on it. But to have that advantage and be able to use that truck and have access to a truck like that, especially when moving, not everybody a lot of people obviously use a moving company when they move in, but it's hard. Not everybody thinks of all the details that they need when they move in, like they go to Home Depot and they just need to grab a couple of things.00:11:15:24 - 00:11:35:00UnknownThey don't need a whole moving truck, but they need some kind of truck to move that stuff back to their house. And so it's nice and not to put plants in your car. I mean, just simple things like that, just to use the truck for as advantageous to to your clients as some of my a lot of my actually a lot of my clients use it and donate it to charity and for charitable downtown.00:11:35:06 - 00:11:56:02UnknownSo they really like get known for that and there's press releases about that all the time I get because I'll donate it for a turkey trot or stop the truck and there's all kind of unique ways to use this truck as a another marketing tool like and do good for your community, which is always a good thing, you know, makes you stand out a little bit more.00:11:57:00 - 00:12:09:05UnknownIt's a conversation piece. Like the first thing I see, like when people see you driving around, they try to get in, sorry if your face especially in a smaller markets like if you're like in like in your town Burnie Like if you drive around this big ice truck like people are going to know who the hell you are.00:12:09:14 - 00:12:28:03UnknownYeah, they're going, Oh, you're the guy with that truck, you're the guy that truck. And it's that branding and that name recognition. But I want to go through some creative ways that people can go out and use this thing. And I just want to share some ideas. I'm thinking of time. I had you guys awesome. The only point about like, I don't care who you're following, what you're listening to, you're always chasing conversations in real estate, right?00:12:28:17 - 00:12:50:06UnknownIf you're always talking to people like one of my friends, Tony or Kevin Markarian says, Hey, I used to talk to five people a day. And that's how he became like, do makes like $3 million a year. And I was just bloated because he started just having conversations and that's how he built his database. And the reality is, is that 10 to 15% of the conversations you have or people you come across on a daily basis are weekly or monthly.00:12:50:06 - 00:13:06:13UnknownThey're moving this year and most don't know it yet, but 100% of those individuals have a referral for you. And in the referral dominated business, top of mind brand awareness is talking. Everything's okay. That's all I care about. If you hear someone say the word real estate or mortgage and they associate your name with it, you are winning.00:13:06:23 - 00:13:21:06UnknownThat's why you do stuff like this. So here's some ways you can use this truck and tell me. I'm sure people already doing this. What? I just moved. You're right. You have the move, but you have the shit that you won't put in the moving truck or in your car. Okay. This is why I have three girls in my backyard.00:13:22:09 - 00:13:37:19UnknownThis is why I still have beds and table tops that I just can't throw away because I don't know where to throw them. I would have junk parties, I would have a neighborhood junk party, and I would give my truck and I would hire a couple kids to go out there and trash it all and go shoot the frickin trash in the desert.00:13:37:19 - 00:13:56:09UnknownWho cares? Just haul it away. But if you guys had, like a neighborhood junk party for these trucks, you get the whole neighborhood coming out, everyone will participate. And it's just a conversation starter. Immediately, I'm going to get every single person's direct mail address, email, address. Someone invited my next client party, but the point being is that you're going to have X amount of conversations.00:13:56:23 - 00:14:12:15UnknownNow, anyone who's thinking about cleaning out their junk is cleaning out their house for a reason. One, they just want to clean. Two, it's probably a good lead in and be like, Oh shit, I might be moving. I have to get my shit out of here. Right. Ding, ding, ding. Has anyone done that one yet? They're junk. I'm no, I haven't heard that.00:14:12:15 - 00:14:33:10UnknownI mean, just like internally, like, I was like, we just we just set the check with a bunch of my coworkers. We're like, okay, it's time to get rid of these clothes and these things that are in our garage this time. So I have a tracker. We're going to donate it to the women's shelter. But yeah, for the cleaning of a donkey that's a great like to half of the actual event like I love events like that that's they're fun right like and you could just and it's not even like just to have the truck back there.00:14:33:10 - 00:14:47:23UnknownLike I would just say, hey, can I pick up all like this is I have my kids play soccer, so I'm in travel soccer. I would have a truck out there with every single thing I would bring the soccer nets and the balls to the game, like just to have the brand there. Let's talk about charity. Charity is an excellent idea.00:14:48:20 - 00:15:06:06UnknownI just saw a truck. As a matter of fact, yesterday I was driving and almost stopped him there right next to me. And it was a truck that just picks up stuff from just the junk thing. They pick up old stuff for veterans and they'll take all your junk and they give them the veterans, they refurbish it and they use it and they live it and they use the furniture and whatnot.00:15:06:14 - 00:15:28:24UnknownBut like little charity events are gigantic for this homeless. Some of the charity events you've seen people participate in and definitely for like a lot of women's shelters, I see that kind of thing a lot to help the women move. I see like but it's really cool though because on the graphics people will say this terrible move donated by ABC Reality or whatever, you know.00:15:28:24 - 00:15:49:20UnknownAnd so that's always a really cool marketing piece to have on your truck too. But I've seen like I saw somebody just use it for Girl Scout cookies to deliver the Girl Scout cookies. Fantastic. I saw it for you. I see a lot of Thanksgiving events with the turkey trots and and having it like to donate the turkeys to veteran turkeys is great idea.00:15:49:20 - 00:16:13:05UnknownRight in front of your office. Give away turkeys. Give away pies. That's all good stuff. And we have Cheri Mills. If you're listening to this, you need to buy this truck and I do it with live to give. So we had a client I have brand a couple of years ago stuck in crushing it but she doesn't really market but she has the most best unique selling proposition ever.00:16:13:05 - 00:16:36:15UnknownAnd she created a foundation called Live to Give, which 10% of proceeds go to women's rape, battered abuse foundations. And that's her whole thing. So she would market live to give and she, like her marketing strategy is very simple she just takes pictures of the chucks of the 10% that's given to the charity each time. So she's holding up like a $25 an hour check.00:16:36:15 - 00:17:00:00UnknownI'm like, she just all the $1,000,000 properties. She's holding up a $10,000 check, like she's just sold a 600,000 properties. So you could just always tell what the 10% is. But like you guys, people hire you for why you do it, not what and when. You can be the community hero and you have an unfair advantage very. You could walk into a listing presentation and charge a 9% and no one's going to blink a fucking eye because of the way she does it.00:17:01:06 - 00:17:26:18UnknownBut someone that doesn't have a y like duh, she could plaster her whole thing. There's all you guys are doing, these philanthropic brands. I have another guy, he sponsors a dog every time he sells a house. And so I would say buy a house, save a dog's life. Done. Like you have people just literally so I like these tchotchkes, this show your unique selling proposition, right?00:17:26:23 - 00:17:52:14UnknownRight. If you have a unique offering, we're launching sale leaseback programs throughout several Midwest markets in the next 30 days. So there's there's different unique offerings. It's not just your face. Oh, absolutely. It's your face. Absolutely. I have I do see really cool, like with the value propositions, with American flags. And I'm a veteran and a veteran realtor and I can I specialize in it because I served and that kind of thing.00:17:52:14 - 00:18:11:16UnknownIt's always really cool to see. I've seen, you know, women based companies and and that kind of thing of deals with heels types. Yeah, but you can also do this stuff with the family. I've seen a lot of family brands like your family realtor. Oh, yeah. Picture of you and the kids on the damn truck. Oh, yeah. And the kids love that.00:18:11:16 - 00:18:29:12UnknownLike, I'll see. They'll be like the kids want them to pick them up at school in the truck because they're on the side of the truck or their dad on the side of the truck. Come, come grab me, dad. So that's always a great way. So do some living. What? My daughter wanted me to drive this truck to pick her up today, you know, so sit there in the car power line, you know, at the school.00:18:30:00 - 00:18:52:08UnknownBut another cool thing that I've seen our customers do, too, is like they'll actually share the ad space on the back door. So you could share that with the charities to get their names more around the industry or, you know, around the community. I mean, and but they'll also operate because, you know, I know when I try to market with my real estate agents, it's impossible to get in there for breakfast or lunch because they're booked out six months.00:18:52:08 - 00:19:13:15UnknownBut having other vendors come in, you know, pitch ideas to them or get their title companies or pest control. So a lot of my customer, a lot of my real estate agents, they'll actually sell the ads to like the title company to their mortgage friends, to whoever, and offset the cost. And they'll basically make money on their truck instead of pay even the lease or the insurance for it.00:19:13:19 - 00:19:34:15UnknownDid you by any chance do any stock burgers truck? Yes. Okay. So if you guys haven't listened to that episode of Amy Stock Burger, I was probably a few months back now towards the beginning of the year, Amy literally like she has three trucks, I believe now right? Yes and yes. And she refers even more to us. I yeah.00:19:34:23 - 00:19:56:20UnknownI mean, because she's so what Amy does is she's in Sioux Falls, North Dakota. You don't know. And like, she's the number one agent in that market and you got to watch this episode. But yes, she doesn't run a real estate company. She runs a local community business that happens to sell real estate. And she uses these trucks to cater events for parties.00:19:56:20 - 00:20:13:22UnknownShe she she's like her own version of Home Depot. So she has like the client parties where she caters in all the fucking chairs and tables. And of course, Amy, if you watched a bouncy house, call Amy and then she leases it out. But her trucks don't cost her money. She turns profit on them. Oh, yeah, she does.00:20:13:24 - 00:20:35:11UnknownAnd it's very smart because you got to look at it like that's what do you think the CTA bus line does or any bus line is? All busses is that bus exists because of the ads on the side of it and that's how they that's how they zero out. So you can sell that ad space on there because do you have any statistics on how many eyeballs that really I want to check the math on.00:20:35:11 - 00:20:54:24UnknownIt's like how many eyeballs? How do you measure that? Because I know it's like it's like Vegas, like, you know, it works, but you don't know which which time did you see my truck that made you call me? Exactly. It is it is difficult. I mean, I use the outdoor Advertising Association. Their metrics is like 6 million viewers for every mile driven without like a wrapped vehicle.00:20:55:14 - 00:21:18:07UnknownSo or 6000, maybe 6 million. Sorry. That was what do you pay? So for 6000 views. What do you pay for that? Like on social ads, like do the math. So like where what we're paying for are you guys is that in real estate marketing is more I believe it's always been more irr y higher return on investment than any type of advertising or lead generation leads your buying or anything like that.00:21:18:07 - 00:21:34:01UnknownThe way I mean. Yeah. And especially like say I buy an ad on, on Facebook and I create this whole ad and everything. I'm paying that money. I'm never going to see that money back. Well, I that's what I think is so cool about the truck. Is that okay? It's not working for me. I sell it to make money.00:21:34:08 - 00:21:58:20UnknownI get my asset back or whatever, you know. So that's kind of unusual for its impact as well. Just here, let's just do the the the dumb task that you're going to hire, which is do it differently. You're going to hire. Let's get out of real estate. You're going to go to two different restaurants. One of them has a great ambiance and dining room and you're like, Holy shit, there's a guy even playing piano in the dining room, right?00:21:59:06 - 00:22:21:12UnknownThe other one is just a taco stand. Which one is a better experience at the ambiance? Obviously that one's a little tricky for me because I do sell food trucks doing something. I feel like the food you like I said, for experience. So not the food, but experience with experience. Yeah, I know the ambiance of the piano. Of course.00:22:21:12 - 00:22:39:11UnknownYeah. So look at two realtors. Like, let's just say you pull up into a listing presentation with your fucking truck, like, give me a break, dude. Would you rather show up in the truck or the Datsun? Yeah, right. So it doesn't matter. Like it's it's and again, that's what people really hire. People hire like Josh Altman goes into a listening presentation.00:22:39:11 - 00:22:52:24UnknownHe doesn't go out there and start fumbling through a PowerPoint. He looks him straight in the eye and he goes, What the fuck you want me to do with your property, sir? You want me to sell it or not? And he has the confidence today because of all the brand that he's built. This is a brand bed building thing.00:22:52:24 - 00:23:09:23UnknownYou guys are the ones that have a brand never lose, period. Yeah, exactly. I mean, like meeting a marketing person or coming from a marketing background. And if I saw a real estate agent with a truck, I'm like, I'm like, okay, they understand their marketing. They're going to market the heck out of my house if they are creative with our personal marketing.00:23:10:05 - 00:23:24:05UnknownYeah. I mean, you should just put me on one of your commercials, like I'm selling the shit out of this. I know. Jesus, like, holy crap, but I believe in it like an I don't. We just met, so I don't have any type of affiliate agreement with there, you know? I know I wasn't I was expecting to sell.00:23:24:06 - 00:23:43:00UnknownI probably should. But I do love talking about outside the box stuff because I know how important it is in these shifts because attention is everything and whoever gets the first call is going to be the one who wins. And there's not that many calls or as many as there were two years ago. That's why it matters. 80% of people hire the first person they meet with.00:23:43:00 - 00:24:03:12UnknownIt's either going to be you or someone else. How do you increase those chances? You make a lot of fucking noise. Yeah. Popularity contest. Absolutely. I like it. I mean, any other what's how does cost? Like, how do you pencil this? Let's talk about our eyes on something like this. Okay, so if I wanted to, I might just want at least a chance to talk at least a truck.00:24:03:12 - 00:24:29:13UnknownLike, why do you like, what does it cost? How much does it cost me to buy or lease one of these things, the markings or other works. It does vary by by state in which model you want. But like for our our base model, like I call it my show truck, the one that has like a fiberglass. We offer, we always offer like a 14 foot moving truck is what we really recommend to everybody because it is like the easiest for most people to move while still being able to put stuff in there.00:24:29:13 - 00:24:47:24UnknownSo that's about like 4000 dollars a month, whether the rental insurance you're looking but that that does the rental insurance program that does vary by state. So that's why I can't give you like a totally exact answer. But so you're from that and then I'm going to do you have the option to purchase the truck for the residual value?00:24:48:09 - 00:25:14:17UnknownSo you're looking at like at the end of a four or five year lease, you're looking at spending about $11,000. You can own that truck, have unlimited miles included. You need the five year, 100,000 mile warranty, roadside assistance, everything that a typical new vehicle. It's just on lease. I'll just do lease. All right. So here's the numbers on lease, you guys, for all you nerds that are writing this stuff, it's 1400 dollars times 12 months comes out to be $16,800 gap.00:25:15:09 - 00:25:37:02UnknownSo $16,800 is going to be about $750,000 worth of real estate sold to pencil that. So if you're deciding whether or not you want to buy a fucking truck, you say, well, this truck over the next 12 months make me more than $750,000 of gross volume sold. If you're in San Diego. And that's like the price of a parking spot, well, great.00:25:37:04 - 00:25:54:20UnknownYou can't sell one house with a big ass truck like that. You're an idiot if you're in the Midwest and the sales prices about 200 to 50, you need to sell three houses as a result of the truck. It's not going to be does or does it not pencil or do I get a positive ROI? It's going to be on say, how the hell are you going to market the truck?00:25:54:20 - 00:26:23:22UnknownThe truck is just there. The truck doesn't bring the business. You still bring the business. The truck just gets eyeballs. This is very similar to video, you guys. This is all we do. We create content and our numbers are around the same. That's why every single client of ours has a positive return on investment, as long as they stick with it for 12 months because our costs would run $12,000 a year to do someone's videos if they can't sell more than $500,000 of real estate as a result of all that attention, they're in the wrong damn business.00:26:23:22 - 00:26:47:06UnknownIt's the exact same. It's how you market branding. That's how you come up with an eye on branding. Does that make sense, folks? And I bothered you. Follow me as I actually mentally make sense. So that's like I mean, that seems I thought I was getting more expensive doesn't be more like 2500 bucks. That's pretty good because you could probably least what does Amy lesser ad space on there and how much rentable space is on this truck?00:26:47:18 - 00:27:05:10UnknownShe's actually starting to do the sides. I don't remember right now what it is because we're actually currently working on articles. She's going be on the cover of my next magazine. We do a quarterly magazine here. Go. But I know she she sells them for $2 a spot in the back and that's there's eight spots, so it's 6000 dollars a month.00:27:05:10 - 00:27:24:18UnknownSo she's paying for this. It's paying the advertising should cover the cost of the truck. Right. Then you're only costing you like probably gas and maybe a little bit of insurance. Well, yeah, but the cool thing, well, that's a 1400 dollars. That includes the insurance license that we offer, which had like $5 million with the liability. So it's really a cool program.00:27:24:18 - 00:27:38:00UnknownAnd as a software buyer, you better like rent the truck out and schedule it. And that way you don't have to like spend a lot of time on it. You can send a link to somebody like sign up to rent my truck so it can be like in your signature line or anything. It's really simple. It's pretty simple to mark.00:27:38:00 - 00:28:03:05UnknownAnd if you put you have to excuse, it's just it sticks out. I think it's pretty cool and there's a lot of different things, but you do have to have it branded your way like I would almost. The people that are probably a little bit ballsy out there, like I can see some like Donald Trump fan doing like a make in real estate great again truck like wrapped that's a problem crush it in the right market right right.00:28:03:05 - 00:28:29:14UnknownRight market. But I can also see we had as attorney guy he calls himself like I got I'll see like the tattooed realtor or something like that, you know, where there's like somebody with a mind would be your real estate. Like your real estate, dude. Like, that's always been my brand. Yeah. No, that's. That's perfect. I just had a guy, I don't know, maybe he has a tattoo guy, but it seems like one light on his arm and he had that like in the it's so that's cool.00:28:29:15 - 00:28:50:13UnknownThat's him. Yeah. Don't know. That's not that same guy I'm talking about but I saw another one. That would be awesome. This guy is a mortgage broker and it said But Wu-Tang is forever, right? I saw an air conditioning company in Chicago and I, 55, had the best billboard ever saw. And it said, Your wife is hot. That was really good.00:28:50:16 - 00:29:14:07UnknownI just like some of these little things like this. You guys are. It's not what's on there. It's the impact it makes. And that's what branding is. If you're not doing anything in your business on a weekly or monthly basis, that's making an impact in your community, that's keeping your voice and your brand at the forefront, you're losing business in whichever way you want to do it.00:29:14:16 - 00:29:34:06UnknownSo any other closing thoughts you want to think about? Have fun with that and do some cool graphics and and work with your community to get on the strike. So once you tell them where they could, if you have any closing thoughts, go ahead and a lot of invite. But if you want to tell them where to find you when you're done with that, go for it.00:29:34:12 - 00:30:04:07UnknownYeah, well, if anybody wants to if you guys send me an email info it on the new trucks dot com, I will give you a free graphics design. So you able to check out what a truck would look like for you and what your branding would look like. So that's a cool thing. I think that I can offer for for all you guys with a real estate dude, go and then you guys can find me on on the move trucks dot com and my name C.J. if you have any questions, feel free to give us a call.00:30:04:17 - 00:30:22:02UnknownWell, on the move, trucks dot com. Visit it, guys. Check it out and appreciate you listening. Another episode of the Real Estate Marketing Dude Podcast. Folks, if you like what we talked about today in branding, you need to check out referral suite. Referral suite will keep you in front of your database. It will help with your social media content, video, email, content, and direct mail.00:30:22:02 - 00:30:40:16UnknownWe take a three pronged approach to staying on top of mind with the people that matter most. That's anyone that's on your Facebook, feed your friends lists, anything. If you would say hello to in the grocery store, I want to farm them each month with content so that they become a referral source for your business. Go ahead and visit referral suite dot com, referral suite dot com and we'll see you guys next week's episode, please.00:30:41:16 - 00:31:05:15UnknownThank you for watching another episode of the Real Estate Marketing Do Podcast. If you need help with video or finding out what your brand is. Visit our website at WW W dot real estate marketing dude dot com. We make branding and video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training and then schedule time to speak with the dude and get you rolling in your local marketplace.00:31:05:19 - 00:31:21:08UnknownThanks for watching another episode of the podcast. We'll see you next at.

Million Dollar Listing LA Season 4 with Sandeep Kaur

The Bravo Bingewatch

Play Episode Listen Later Jun 15, 2023 53:14

On this episdode of The Bravo Blab Alonya invites author, LA native, and recent homebuyer Sandeep Kaur to watch season 4 of Bravo's Million Dollar Listing Los Angeles. We give our opinions on the trio (Madision Hildebrand, Josh Altman, and Josh Flagg), discuss real estate in Southern California, and get Sandeep's hot tips for writing a book! If you are a fan or even a casual watcher of Million Dollar Listing you will enjoy this episode! Special Guest: Sandeep Kaur @chaawithsandeep Buy her book: Love & Prejudice: Unlearning Anti-Blackness as a South Asian Host: Alonya Lowe @thebravoblab Alonya Eisenberg Lowe is a performer, writer, and photographer who currently lives in Portland Oregon with her husband Marc, dog Nilla Bean, and cats Joanie & Zuzu. Check out @alonyaphotography for her photography.

The Art of the Cold Call

united states los angeles million dollars bravo dino tire rolls royce rich dad poor dad sprinter off the record gto million dollar listing tst josh altman

Play Episode Listen Later May 30, 2023 33:10

We may all be over cold calling, but we can't pretend it isn't an art form and occasionally a necessary skill. Today we are going over what it takes to close luxury listings with just some good, old fashioned cold calling.ResourceCheck Out His WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you track new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started.What's up ladies and gentlemen, welcome another episode of the real estate marketing, dude, podcast, folks, we're gonna be chatting about today's luxury listing. That's one of the top questions we see in all the Facebook groups. A lot of the questions we get written in the show, and they're always like, hey, how do I get luxury listings? And usually, my response is, Well, you got to hang out with the people who focus on those homes. Because if you don't, that's how you build a relationship with them. Right? That's actually how Josh Altman got a start. If you ever read his book, Josh Altman used to hang out in the Starbucks. I think I have his book right here in my library somewhere. But he used to hang out in the Starbucks. That's how he got his first listing he heard overheard eavesdropping in the line, some athlete was selling his house, he threw his coffee way, gets behind them and starts a conversation. And that was how he got his first listing. But he put himself in that environment. So what we're going to do today is our guest is going to prove me wrong and every single way, because he's really good at something I'm not. And most Realtors aren't, to be honest with you either. But that's why it's probably working for him and what he's an expert in is actually going about and getting luxury listings. But starting that prospecting journey on the phone. We're talking about possible cold calling, and I don't know yet we're gonna get into an interview him, but this is phone prospecting, and I can't do it. I hate sales. I can't do it. I just can't do it. I can't pick up the phone and call someone and try to sell my shit. I like when they come to me. But I do know phone prospecting works very well and our other company owner advocate, we are creating all of our seller leads through cold calling, and we're cold calling certain aspects. So it does work. Yes, but this dude's gonna give us the magic. So without further ado, let's go ahead and introduce our guest George dilemmas. Did I say that correctly? Yes, you did. Right. Damn, I know that. I was taking notes when you said it a couple of times. That's why. But let's just say hello to your guests. Tell us a little bit about yourself who you are, where you're at. And I got all kinds of questions for you.Absolutely. Again, my name is Georgia lamas. I'm located here in the Panhandle in Florida. You're probably asking what the heck is that? Well, that's in a historic part of this is called 30. A. That's where all our vacationers come down and investors it's also Destin, Florida is in that area. Lifetime, vacationers come down here as well. And yes, big part of my business sold over 100 million. And I'd say 99% of that's come through phone prospecting, whether it's expired listings, just sold pendings. If I see a significant sale, maybe get to know the neighborhood a little bit call in. And basically, I'd love to kind of run through that. See if I can give some good knowledge out to everybody.That's crazy. How long have you been in the business first?I've been in the business I got my license in 2013. Probably didn't start till end of 14 or 15. I think more than 14 I was still full time in another job.And are you from your local geographic area? Or did you transplant in ornumbers from Boston grew up there? Spent a quite a few years down in South Florida as a little kid moved back up to Boston came up to this area by chance and yeah, that's really it really came up here by chance? No, definitely didn't know anybody didn't have a sphere really had nothing. You just went to work.That's why I ask is that because you know, when you have a sphere real estate is not that difficult. You stay in friendly relationships, and it'll provide consistency in your business, you might not get superduper rich, you'll have to prospect for that. However, you could have a consistent and make a very good income just off relationships as long as you have them. But when you don't, what do you do? Right? So alright, let's get into this. So talk to me about why phone prospecting first and is this the first thing you've ever done? Did you ever try anything else out and you stumbled into this? Why did you how did you end up on the phone? Because most of us run away from us?Sure. So when I started out I mean literally our first year is like throwing spaghetti at the wall right? See what sticks here. Back in the day. I was blogging, back back loading SEO to try to get mine right. I'll tell you though, I did it and like I get on the first page but then I would you know inbound wasn't coming right. I would sit open houses i I'd like to but I didn't really love it. I didn't really ever like dealing with buyers. I'd rather blow my brains out and having to drive around for days with people hats off to those who do it. So how do they get into it? I started going on YouTube how to how to get listings. I started studying listings, how they sold you know, the photos were bad description was bad. I started studying like, why did this happen? And I stumbled across a guy from Massachusetts so I probably gravitated to him being there. And I saw his YouTube video He did live calls and I literally write down the scripts. What did he say? How did he say it? So that was really the starting to it. And then I just started calling scared as hell phone ring. Don't answer, don't answer, don't answer that answer and stumble. But I have excitement. I have energy, like, because I would go back years later and go, Why the hell did someone listen with me? I had no clue what I was doing. But I just didn't stop. So that was the evolution started there. And then just over time, I studied my craft every day. I'm probably like you, you know, tons of reading, looking into things. Why do people say certain things? How does the brain work? When somebody says something? What's subconscious do? And that's what I really did.There's an art to it. It's not so much like if you know how to like, it's very similar to dating guys. But there's an art to it, right? You gotta like, you gotta get an interest. Because let's be honest, like I get all the today I get all the might be what's up might be spam, or what's the word on your phone? Again, like spam likely? And I'm like, I'm not picking that up, you know, like all the time. So I mean, that's even gotten harder, and you're still having success. So start at the beginning here. How do we find the people to call? What's you grabbing data sets? Are you targeting anyone distressed? Where you call him? And how do you know they're likely to move? And then like, how do we narrow the list out first, we'll start with that.Depending on your market, now, this market doesn't have as many expireds that's how I kind of cut my teeth on it back in 15. It was an old market, which were kind of returning to now and obviously some parts of distress. But so I would start there, I would get one of those local services, whether it was red X volken. Seven, I like Vulcan seven personally no endorsement, of course, but I used to use it. And it would pour in that day, you'd see all the expires, all the cancels. And then I would be I would really pick and choose even at that point. And this is no offense, anybody I didn't want to deal with the $500,000. Seller. For the markets I was in. They were almost first time home sellers. Lot. It was for all the work to do for there. Why not go after bigger ones. So I'd see ones that would expire? One to 2 million, 3 million, 4 million some cases up to 10. So that's the first start.Quick question, do you find that a lot of people go after that higher end expired? Or do you feel like people get a little bit timid and scared away from that? Like, I wonder how many people are actually calling luxury? Like, how many people are calling the $10 million expired? Sure.Over. So here, our average price point on 30 days? Shoot? Well, it was up as high as like 2.2 million. It's obviously come down. So yes, which somebody call it 10 million. And they don't get as many calls now. Because number one, like you said, scared as hell to do it. The ego protects us, right? Ego says, hey, they probably wouldn't want us they don't they don't want anybody calling their phone. So yeah, that stops them. The ego when you start telling yourself a story, oh, I shouldn't call their day, they probably already have an agent and go back with their agent and start telling that story. But yeah, I'd ask, Hey, you know, Mark, I'm curious man, you must be your phone must be blown out. You're getting all these calls about your home coming off? Like no, not really. And I'd start tracking that. So okay, anything over 5 million, the calls dropped way off.Interesting. Good point, guys. Take notes. Man. That's a really interesting point that somebody got said, Okay, who else other than expires? What are you doing now?Also a little bit expired. Again, not much. But more. It's just sold pendings. Now, I will say, you know, I'm part of a team I was invited to join a couple years ago, it's been the best thing I've ever done. But it also gives us an opportunity to market around our own sales, of course. So we'll do a lot of that. And a lot of that, I will say it's not the lowest hanging fruit so that you'd have thick skin or it's going to be a lower conversion rate. But you're calling you're just educating them. Hey, great news. I don't know if you saw the Carter sent over. as well. I'll put a scannable code on it where they can watch a video I'll talk about the product sold. Just let them know what happened. Hey, great news. market is starting to flatten out. But your neighborhood property just wandered to contract and 15 days it was listed at $1,100 a square foot. I'm shocked to see that I'm just extremely happy. I wanted to share it with you guys. Hey, before I let you go, Mark, I am curious, though, if you could get a strong price like this. Would you have any consideration in selling right now? What's you know? What's your thoughts? Then you just get into a real conversation. Now. Truth be told, I've done this so many times. I've had repetition. Oh, so you could say one thing over time I've learned it's a practical intelligence, knowing what to say how to say it for the highest value? I'll find I'll know ahead. So you might say no, no, we're not going to sell right now. Okay, I understand that, you know, but what price point you say no to or if you were to sell? Is this more of a time based thing that you have to wait six months, or you just don't have somewhere else to go up to this? Because these are investment homes. So if it's off the beach, maybe ask hey, you know, I'm curious. I love it's interesting. If you could ever sell anything closer to the beach, would that be like the dream? Would you want to do that? And just kind of get into it from there.But yeah, you just said some interesting these are investees like second homes. Yeah. so nice in your market. So that's interesting. She got a lot out of state people might not be privy to like What the hell's going on every day and whatnot. And that's to your advantage. It's not it isa cheat code here. You're right, because they don't have an agent. And most of the time, let's be really honest with ourselves, right? What's the old NAR stat? 80% of people loved their pest agent. It's even probably higher than that. How many times they use them again? And then the numbers dropped way down.18%? Yes, you guys fail to stay in touch with them?Exactly. So even here, it's even easier because out of sight out of mind, I don't see them. So if I can get a relationship started, if they don't want to sell right then you're not we're not thinking about selling right now. Great. And of course, we get the follow up process started emails video, and thenin front of them run from there. Yeah. Interesting. I like this a lot. Guys. There's a lot of nuggets. We're unpacking over here. Out of curiosity, you just said that. The market in you're in? You're in Florida, I'm in San Diego. And is the market depreciating? there right now, currently DLLs are a values and how much have a hit? has it taken in the last six months?Sure. It here it's really it's a it's a it's not a strange thing. It's unique. We're having some neighborhoods that have I would say in my words completely pulled back. You know, they were at, let's say 2 million. They're lucky to get now at one eight, in some cases, right, because they have too much inventory temper stuff, right, like 2022. But some of the waterfronts we're still seeing 2200 square foot 2400 square foot, now there's less of it. And I will say the sellers and buyers, it's a it's a war because there's good inventory, and then there's bad. And the bad inventory is overpriced and not turnkey. The good inventory is priced closer to market. And as beautiful finishes completely redone. Even the furniture is upgraded. Because for our market, that's an important things people buy the homes furnished. And that way they can walk in they'll do it. But yeah, I mean, sales drop off with 30%. Less than last year, I handled the numbers this week. But if I had about 30% Less transactions. Yep.And you guys just work hard, harder. I mean, that's the opportunity zone itself, because a lot of the agents who just list a house on the MLS wait for the buyer to come. You know they're gonna reality is when the shifts happen, you want a business, it happened last time, it's gonna happen again, probably. But for those of you who are listening, actually doing the ship full time, you have an opportunity, you're gonna have to grind like we all did. I grinded, when I started this dude grinds every fucking day. And if you're not grinding, like you're not going, there's no easy button in this business. And whatever that grind is for you. For me, it was content creation. For George, it's calling. And there's a thing out there for you guys. Alright, let's go to the art of the call here. Because this is interesting. I don't know if we should roleplay this or what but walk me through. I'm a seller, all of a sudden you interrupt my day with a call. And this is more of like a circle prospecting thing. You're just starting to build a relationship through a phone call getting their information and then farming them essentially. Is that what I'm hearing here? Yeah,I mean, that's good, especially now that the markets come down, you're it goes right back to what it was from 2015 to 2019. Okay. And the call, you're right, so you hit it, and it's different tonalities but the opening is very simple. We don't want to waste your time because again, as you said a little while ago when you look at your phone, and scam likely because you know what you build that habit up in your subconscious to say that salesperson narrator is telling you don't pick that phone up. Yep. Well, I get you on the phone. It's very simple. The tonality straightforward. So Hey, Mark, and like, yeah, in the south, I do a couple things that are different than I would in where I was before, but the South is the uptick. A mark, right there. It's like do I know this person? A mark. It's George, local agent here in Destin. Hey, the reason for my condo keep it quick. I saw your home came off the market. I'm sure you're getting a bunch of calls from people telling you to sell your house in 30 days, cash buyers and all that stuff. They'll usually say yeah, they're calling. Oh, cool. I wasn't calling about that. The reason I was calling I was looking at the photos of your house. I have to ask this how in the world did this thing not sell? You got a beautiful kitchen? You know, it looks like you have a bigger lot.Calm I'm millennium. Yep.Implied compliment. And then the way I look at it, I become their friend. Right? Because I will say that that line right there. Three weeks ago was worth 7.6 million of a listing I got because when we got to did the phone call to get it sat down with him. I asked the NSA I'm just curious. I know we have great side trails, sales track history, but what made you invite me to your house? He knows well. No one ever asked me why my home didn't sell it. So you know all the stuff we study and we take surveys as we talk to people we know that line works. Yeah, so we asked that line. You know, because we're generally interesting. This house is beautiful happen. They'll tell us and they bash their agent. I will tell you this 100% Don't do that. Don't join in. Just say I I can say, hey, I get it. You know, sometimes we hire people with the best intentions doesn't work out. It is what it is. Go right to the next question is usually it's always an ARB, typically, because we want to give them opportunities to answer not yes or no. Hey, Mark, I'm curious. You told me you're taking it off. We'll understand that. But if you had sold this, we're going to reinvest here locally, are you going to cash out? Take your bag of money and head for the hills? Let him answer. And all we're doing is building up rapport. Yeah. And then we start, we start positioning ourselves like, Hey, if you are going to put it back on, we have the conversation, you know, will become a problem solver. Yep. You know, George, I was thinking about, you know, cashing out, maybe reinvesting in, you know, upstate Georgia, a lot of Mountain House, we're interested. And, you know, I will push on the pain a little bit, but I'll just say, Wow, is that dream dead? Now? You know, the agent, unfortunately, couldn't do it. Is that dream dead? Well, we're not really sure. Well, what if there was a preference? Which would you still want to hold on to this and not get to Georgia? Or if you could find a different solution and move? Or move your equity to the next house? Would you want to do that? What's the best choice for you? And they're really motivated, we'll get to it. And if they're not, then we just simply go back into, like you said, get the email, follow up, stay in touch, educate them through our videos and talking about market updates. And then hopefully, one day secure that listening.Did you guys catch the importance of the tonality in the beginning, and I tell us all the time for people that we create content for is that the tonality is everything, no one's gonna remember what you're saying. They remember how you're seeing it. If you notice the pitch in his voice right at the beginning, and he said that on purpose, he goes, it's got to be a little op ed in the south, because you got to play you got to chameleon, with these people. And you got to mirror them. And when you do that, they're subliminally more attracted to you. I remember one of my old agents. I started when I was in Chicago at a brokerage and then I tried to do lead generation for agents and no one could ever convert. Like, it was just I just gave up. But I would record their phone calls. And, and we were I was bringing in a ton of calls. We're getting inbound calls like crazy. But then when I would listen to this one guy was one agent on my team and he was like, this is this is how he sounded when he go. And they were their inbound calls. Okay, these weren't outbound. These are inbound leads sellers calling. You go. Hello? Yes. Oh, hold on a second. Let me grab my pen. That was his opening line. Let me grab my fucking pen. Are you shitting me? Like, let me grab my pen so I can sell you something as all he said. And I'm like, and his tone was so off like it made me hurt. How important is that tonality?Oh, it's everything. It's like you just said because even I tracked back when I used to call when I told you I would think back and I took my as a friend. I always talk to him in California, we always prospect back and forth and conversations. And one thing we both joke about how the hell did somebody pick us? We didn't know we're talking about we didn't know how to close efficiently. But what we did do and it brings you right back to what you said the tonality. Yeah, now as time went on, and there's a guy that I always credit with me, and I quote, he coached me for a month and put me on track to get higher listings. And when we did that, he was trained by Jordan Belfort program, and I really dove deep into the tonality, because there's stuff he does like the Whisper. You know, like, sometimes I may get into a situation where I'm like, you know, Mark, can I tell you why that scares the hell out of me that you're thinking about using the same agent. And then you can come up, you know, my energy comes up, I might know, for me, I had to have an internal thing that says, George, stop speaking so fast. That's awesome. Yeah. So you're right, there's going to be times where NL you put down in really, what makes you say that you can come up, you can come down, you know, a lot of times too. And this isn't a tonality part, but asking permission, giving them the ability to say no, Hey, Mark, would it be okay, if I'm direct with you right here? And then they'll Yeah, of course, what is it and then that's a way to get your point across without having to be too salesy or talking too much, because they give you that permission. Now, of course, be direct, but I gotta tell you the plan you have set up, I've seen it happen before. The percentage of it working out for you to get this money out is probably not in your best interest. And can I explain why we're going to it? But the tonality if you hit it right in the head, sometimes I will whisper over my tongue really down and elongate words. You know, Mark, how in the world did that not sell? I work on that crap so much that sometimes people will laugh. They started laughing because they're like, I don't know. I don't know how my household doesn't sell. And then you can you can feel that come back to you and you're talking to him, and it gets you you do it enough times it registers like in my brand new binder, you pause the slightest bit when I asked, Hey, this is Georgia, my local agent here in town, and you can hear them. And I know Mike, you've been getting calls, haven't you? Yeah. I mean, I gotta tell you, you get the worst the worst calling because they're not trained on what to do and how to work and help you efficiently And then we kind of go into it. But the tonality without it. It's, you're right. It's like, Hello, how are you? What are you doing? It stays flat. Well, that's, it'swhy I hang up when I get cold calls from India because I can hear the boiler room in the background of people without making outbound calls. And you just hear me like, dude, I'm gonna, I'm on the other end of the sales floor, like, fuck off. You know, like, I don't want to talk to you. Alright, so this is cool. I like this a lot. The second piece, though, is that he did in his coffee, he hasn't paid attention and taking notes was that he differentiated himself. And instantly, he told them the opposite of what everyone else was telling them. He knows what they're already telling them. Right? Is that accurate? Correct. Yeah. So tonality match, then differentiate what the fox in it for you him or the color and then what makes you any different from everybody else. And agents aren't commodity guys, sometimes just listening and caring is the difference?That we're, we're the number one team here so we can talk about our numbers. But if you go right into like, if you're, if you're a kick ass agent in that neighborhood and sell all the homes, right, and my home comes off, yes. People want to work with winners. We know that right? Well, any walk of life we want. That's why we cheer for athletes, we go to the best restaurants, we try to go to the best things here near because people want to be affiliated with winners, right? But if you go in and you're like, oh my god, you know, last year, we sold this to did it and you start talking about yourself too much. You can even lose them there. Yeah, 100%. That's not about because you leave the conversation, you'll feel great. Oh, man, I just told Mark that we sold the most homes here on the water. He's got to choose me. But then an agent comes in and basically shifts to I'm a problem solver. I'm going to put all my energy into this. But let's really dive deep dive, what exactly do you need to get to this house to make it for you to move? Now, I'll get to that part. And then I'll reintroduce myself and say, hey, you know, I didn't mentioned at the beginning mark, but I had to tell you this. We're the number one team here. We sell XYZ last year, and I might bang in my chest and show you how impressive I am. I'm only saying this because if you do decide to sell your house again, you can feel great inside knowing that this is the transactions we handle day in and day out. And we can sell this house, it's just going to be a matter of either fine tuning the marketing, maybe we'll see some stuff in the house that we may want to change a little bit. Or maybe you do have to adjust your price. But before we get into that, and then we go into another question and then close from there. Love it.Let's get to the video stuff. Then you just carry on the conversation questions question based selling, you know, like pagan Mike ferry course, if you guys want to learn more about that, let's get into the nurturing. So I think that's where the conversion happens. So you're, I just want to know, like, what's your expectation to me talking to you? Like, I don't think you give a shit. If you get a listing appointment on the first one. I think you just want to put them on your drips.Yeah, because anybody who ever talks about calling, I hear some other coaching programs makes me cringe. Like the ones that don't tell the truth all the times like oh, yeah, just get them get an appointment, get 100 appointments a month, all that that bullshit, which is great. But let's be truthful, you're right. A lot of their times, like, Hey, I may need, I want to just take 30 days off the market, jaded them, they need a time off. And that's again, that's when you align, hey, I completely understand you know what, Mark, that's probably the best option right now. Why don't you take the 30 days off, let the listing cool off, and then jump back in anddemonstrate why I'm the man for the job. Yep, real content and video and all that great.And I like Bom Bom personally, because I can do screen records. So if I'm talking to you and say, Hey, Mark, I'm going to keep you updated. If I see a really strong sale, should I be sending that to you keeping you updated? And they'll say, of course yeah, please send it over. And then the videos are simply you get the screen record up Tom, I usually have the MLS background, it's just walk them through it. Or if it's a significant thing, or one better. If I had material that I want to share that I didn't want to bore you over the phone and just talk about it. I'll do a screen share screen record of it. And just show you Hey, I didn't have a chance really to go with this mark below, you're gonna see this. And here's some more material about it. And sometimes if we like we do some of the best videos here in terms of marketing a home. So I'll take a video. Pause right now pause excuse me, take the audio out of it. Play in the background. Explain why it's so important. Why it transitions the way it does. That's great. Because what it does is really start showing like holy shit this guy's way too much in the real estate listing. It'smore demonstration. That's what I like about it is that it's the key and then you're leveraging content not to sell to demonstrate and there's a major difference between that because most people will just start selling on when they're you're on video. They're gone. I mean, me, me, me, they always revert back to like, trying to talk someone into something. When the reality is you don't have to talk about anyone in anything. You just have to show them what you know. And that demonstration will in fact help convert them on over to you Do you guys set this up on? Are you doing these personally? Or are you like, Hey, I talked like so you talked to the guy and Mark, we hang up the phone, I basically tell you, I'm gonna take 30 to 60 days just to chill, I'm burnt out on this home selling process. I'm an Airbnb for another 45 days. Let me get some cash flow. And then maybe I might want to relist this. How often are you touching base with them? In that scenario, like? Or do you put them on an automated like drip or these videos are going out where you have different sequence of videos that you that like an FAQ or a case study, maybe listing videos that you guys have done? Like what kind of content? And how often? What's the frequency?I do, I do keep when a home valuation, and I let them know ahead of time, how am I gonna send this to you? I say keep in mind, this is an algorithm and your prices, you're gonna see it one month go way up, it'll probably pull back. But they're all kind of the same AI model. Number two, I'll send a screen record, initially first day, just thanking them showing some material. And then it just really depends on it. Yes, we will do some case studies, like you said, Hey, I just wanted to share this with you. When you are getting ready to gear up in 30 days. Here's something we recently did, we'll kind of go through it. I am starting to implement more of the pre recorded just pre recorded couples, and it won't be specifically Hey, Mark, look at this. I'll just let them know, Hey, you're gonna have some stuff come across, kind of showing you a few things that we're doing. We're really excited about them, so that we don't have to take the time of every time going. Hey, Mark, it's George Blankenship. It was more of, hey, this is exactly what I wanted to show you. Yeah. So we'll pre record that.And I'm sure you have your your video on when you're doing the screen recording, right? Oh, of course. Yeah. Yeah. And that's important, guys, because now you're putting the face with a name. And it just makes you more human. Right. We do a lot of research to do a lot of these conversion videos for law firms and attorneys. And that's all it is. It's the same thing. It's a very similar business model as an agent. But it's all conversion because people can inquire, but you got to file it, like no one's going to just call you up and list it happens, guys. But there aren't like so many common lists means like that everyone wishes like I wish the business was like that. It's not. But he's building a giant database is what he's doing. He's making calls. I guarantee you he has set time blockers making these calls. But what he's really doing is building a database. And that database is just sending up because these people will eventually move just a matter of when and 80% of them are going to hire the first person they meet with again. Now maybe they might meet with two or three people in an expired situation. But the vast majority of sellers don't want to do that. They don't give a shit. They just want to know they hired the right person. They don't want to go interview 20 agents and then try to figure out who's does this who does that no one cares. They want the job done, especially in this market. These are high D personalities you're dealing with or dealing with multimillion dollar properties or bottom of the line people I'm sure.Yeah. And you're right. I mean, they just wanted to have this one for anytime course, I've sold in other markets where they're this Israeli neighborhood, and you want to but again, they want somebody who's going to it's expired. And what I can sell on it. Look, I'm a bulldog, you're not to hire me to get the results done. You did it the first time it didn't work out. We all try one way. And now it's time to go a different way. And that's why again, we bring everything that's different. And the difference is me. Right? Yeah, you could we could plug in 100 people on this team or any the biggest teams, like you mentioned, Josh Dalton, the beginning, obviously has a big team, you could plug in anybody in those numbers. If you don't know how to close correctly, if you know how to make that client feel special. If you're going to be a problem solver, those numbers are going to shift for you. It is going to be something you can talk to your friends about, oh, I'm on this team and we sold this. Well, how are you using those numbers correctly? You know, how can you bring those numbers in and give service to your clients? Yep.That's the name of the game guys. You're a real estate problem solver. You're not a salesperson, you take care and you help people who have problems with their real estate because that's essentially what it is like, and if you focus it on that it's a lot easier to sell through that way. Very cool. Dude, this is awesome. Any other things you want to add? I think we got it all I think people got Oh, one thingI do want to say I think it goes back to this right? Like you send out video you do a ton of it. I mean, I mean, you're titling who you are. All that is is an invitation, right? Whether we're calling doing a video, we're giving them a future invitation to either open our email again, or to pick our phone up. If you got a lot of fake yeses, and you weren't like you said you're very monotone and you didn't excite them you didn't. Nothing went off in their gut to say let me call let me let me stay in touch with this guy or woman. You don't do any of that. You just gave him the worst limitation in the world. And they're gonna take it crumple it up in their head and throw it out. If you suck you said you sent over videos, and your videos are boring. And then just like the videos like Hey, Mark, I know we have 30 days till it's time to list again. I can't wait to use it. They're gonna like who the hell is this person? Yeah, you give that invitation. I'm like, holy shit. No one said number one, no one's sending you stuff. No one's going over in detail. He's done. He's definitely put himself as an expert and there's someone we can trust that we like and then It closes from there.Yeah, I like it. It's all demonstration, folks. And I like how you're using video. In all aspects of this. I'm all for that. Dude, this is awesome. Why don't you tell people where they can find you? If you guys have referrals or destin area, why don't you let them know how they can reach you so that you get credit for that.Appreciate it. And I think the best way that everybody's using it now is just, I love Instagram, you can go to G dilemmas, ar e, you can find me there. We're also going to starting starting a video series on YouTube, it's going to be more of a talk show, it's gonna be called cocktails or for closers. We've already kind of started it, if you ever want to tune in our first demo, one should be coming out and hopefully the next five to six days, go to our editor, of course, because we we tried to put 30 minutes out there, make it fun. And that'll be going on all the time too, as well. Just some great stuff to know about our it's going to be all about 38 What's the selling for what are things getting listed for so if you ever just want to watch a fun thing, and I promise you, it won't be the same kind of thing you see out there gonna be more of a talk show that I don't think we're seeing as much on YouTube.I like it, keep hostile and do a great job. And thanks for sharing all that knowledge. It was quite a bit like people come on this show. I think it was fucking packed. Go watch that again, guys. It's gonna be stuff like that, that's gonna get you through the next market. You're gonna have to do things different in whatever way it is. And if you're not uncomfortable right now, you're not growing and you're not going to grow period. You have to constantly push yourself to do shit you don't want to do and in the days you do, I promise you you will look back and think the fact that you did it. That's the only time we ever grow as individuals as business owners as you want to constantly be the most uncomfortable person in the room. That's at least my motto. It hasn't served me wrong yet and I don't know anyone else who else who does it because it keeps pushing you content. Being content is for losers. Can't be contented hustle, go for it. We don't have to do it working hard either. You can just do it working smart. Appreciate you guys. If you guys have any additional questions on this dude, leave some notes. Contact them but thank you for listen to their episode real estate marketing podcast. You guys know where to find me? Check out our software referral suite.com www dot referral suite.com We farm your database for you so they don't forget you exist and then people start calling you and referring you it's very simple. If you understand Gary Keller's millionaire agent book well, this is a software modeled after that. And it makes content creation very fucking easy. Go there at WWW dot referral. suite.com Appreciate guys listening. We'll see you next week. Thank you for watching another episode of the real estate marketing dude podcast. If you need help with video or finding out what your brand is, visit our website at WWW dot real estate marketing dude.com We make branding and video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training, and then schedule time to speak with a dude and get you rolling in your local marketplace. Thanks for watching another episode of the podcast. We'll see you next time.Transcribed by https://otter.ai

Josh Altman (Million Dollar Listing)

The Smoking Tire

Play Episode Listen Later Apr 27, 2023 75:31

Josh Altman is one of the most successful realtors in the United States. He appears on the television show Million Dollar Listing, on the Bravo! television network, which documents the buying and selling of expensive real estate in Los Angeles and around the world. Josh is full of funny stories and sage advice. Today we hear Josh's incredible origin story -the highs and lows- how he changed careers, found mentors, built his company, and of course, the cars he loves. Josh has stories about his Rolls-Royce, repossessions, a the surprise Dino, a screaming chicken, his mobile office Sprinter, and a beloved GTO. https://www.thealtmanbrothers.com/ Recorded April 25, 2023 Go to blackvue.com/TST to learn more about the BlackVue DR770X Box dash cams. Use the promo code TIRE to get 10% off of any BlackVue dash cam or Parking Mode accessory. Free shipping for orders over $200. Use Off The Record! and ALWAYS fight your tickets! Enter code TST10 for a 10% discount on your first case on the Off The Record app, or go to http://www.offtherecord.com/TST. Want your question answered? To listen to the episode the day it's recorded? Want to watch the live stream, get ad-free podcasts, or exclusive podcasts? Join our Patreon: https://www.patreon.com/thesmokingtirepodcast Tweet at us!https://www.Twitter.com/thesmokingtirehttps://www.Twitter.com/zackklapman Instagram:https://www.Instagram.com/thesmokingtirehttps://www.Instagram.com/therealzackklapman Click here for the most honest car reviews out there: https://www.youtube.com/thesmokingtire

No One Gets a Lead on First Touch

tv success los angeles female wall street journal revealed million dollars britney spears usc bravo individuals janet jackson top golf million dollar listing dear media tracy tutor million dollar listing la josh altman

Play Episode Listen Later Apr 22, 2023 43:24

If you are expecting one conversation to convert your next client, you might need to think again. Today we are going to talk about what it takes to keep the referrals coming.Three Things You'll Learn in This EpisodeHow to build relationships with clients.Why you aren't converting leads.How you can bring in more clients.ResourceCheck Out SheridanStReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:Speaker 1 0:00 So how do you track new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas the real estate marketing division, this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get startedSpeaker 1 0:31 What's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast, I'm sure we're gonna chat about today's we're gonna get right in down and dirty with lead generation, specifically, digital online, social media, Google Tiktok, Facebook, lead generation, we're gonna go through basically the ins and outs of it, we have a guest today that this is what he does, I'm gonna dissect his funnel live right now with you guys and sort of show you behind the scenes of what really goes on. But here's the overall message I want you to get. I just met him 20 minutes ago, so fucking, I have no idea what he's gonna talk about. But I'm almost positive, we're gonna agree on this. Nobody converts on the first damn touch, you're not going to get her in bed, the first time you see her, you're going to need to build a relationship online build trust build authority, and over time, you might get lucky. So what I'm getting at today is that this is not a one touch thing. And there's a reason why some teams do very, very well at lead generation is because they have everything crinkled on all cylinders. And these one stop shop people, it's very hard to compete against that in the marketplace because you don't have your auto responder set. You don't have retargeting setup, you don't have this video going to this video and email, text message like there's a lot of shit going on. So we're going to break that down and the confusion of it very simplified today. But the reason why this is titled this way is because you don't get married on a first date, and you're not going to convert the first time you touch somebody, it's gonna be a series of multitude. Now if you do congratulations, we all get lucky once in a while. But it's nothing that we hang our head on or count on each and every night. We go out here and I'm saying, All right, so without further ado, we're gonna go out and introduce our guests. This guy's a fucking Colombian. You guys might not know this, but I am a Colombian 50% I always claimed my Mexican side. But I'm actually all Latino, 5050 Colombian and Mexican and actually finally met one of the other one other Colombians that I've met in a long time in the space, especially in the real estate. And so I'm excited to have you here. Without further ado, who's going to introduce our guest, Mr. Cody. Hey, what's up, dude?Speaker 2 2:28 Man, I really excited I love that intro. You know, I we definitely share that same ethos to, to business to lead generation and marketing. And just super excited. Yeah, with you today.Speaker 1 2:39 You know what people used to always tell me, Mike, you're a white Mexican. And now I know why it's because it comes from my Colombian side. And Cody is as white as I am guys. But we're both Latinos. So it's funny thatSpeaker 2 2:49 I see I'm actually not, I gotta set this record straight. I'm actually not Latino at all. I thought you're Colombia. No, I'm from I'm from I'm Canadian. We? I, yeah. I have Italian and I have Italian in me and I have a little bit of English, but I'm not Colombian. I've just spent the last almost a year now traveling through Latin America. My entire team is a Latin American, and just fell in love with Latin America.Speaker 1 3:19 Awesome. Well, most Colombians are very light skinned. Okay. Excuse me. Anyways, let's get into the show. Cody. Once you tell everyone a little bit about who you are your background. Before I start grilling year,Speaker 2 3:33 I will give you the high level SparkNotes version of what how I got here today, spent 10 years in telecom, managing sales teams and just with a passion to help people. And I transitioned out of telecom sales management, probably in 2018. Now so about five years ago, I started my agency originally an agency was called studio b2b Oh, we worked with pretty much any lead gen based business. And about a year and a half, two years ago, we kind of shifted gears and went all in on helping real estate agents and teams really build their funnel, fill their funnel, nurture their leads for life and book more in person meetings, more phone appointments, more live transfers, where our team is spread out all across North America all across the world, really. We're in Latin America, we service the US and the Canadian market, really helping them to do that. I have a business partner in the company. His name is Sharon Srivatsa. He joined me about a year and a about a year ago now. And your business partner motherfucker. There you go. Sean Serrata. Yeah, really good friend of mine, you know as a partner now and we've taken a lot of his IP and kind of repackaged it put it into our system and just on a mission to help more and more and more real estate agents do really cool thing. So I see Shawn all the time I gotSpeaker 1 4:53 around quite a bit. There's a when he until he went to real and then everything sort of changed out a little bit and that's another story in itself. However, let's keep going on the show anyways. So I want to know what the hell, how does this thing work? Okay? You guys obviously have a system in place. And let's just start a start from the beginning of what you really need to really run a digital marketing funnel, right? Let's just get down to the nitty gritty, let's get and like, what do I need to have going for? So I want to take this through, what do I need to have going on? And then we'll sort of dissect each one. So everyone could sort of follow very easily through audio here. Yeah.Speaker 2 5:31 If you like, for me, I have a fundamental belief that all conversion happens in conversation. And so like, it's like your, your funnel needs to create conversations, and how do you do that, like, there's so many different ways to create digital marketing funnels. I think that a lot of people that are starting out if like, I'm gonna, I'm gonna wager to guesstimate that a lot of people probably don't have a Ryan serhant, or a mike Gerard brand. So there are assurance robots of brands, so they're going to need to get really creative with an offer. I have a fundamental belief that no amount of marketing fixed should he offer, like, it's just, it's not going to happen, like, so setting yourself apart, like, there are different ways you do that. So you know, having an irresistible offer will get people to take action, where the risk of somebody moving forward and giving you their information will outweigh, like the benefit rather, will outweigh the risk of moving forward. So the first focus is like really dialing in a who you want to reach, like your messaging, be your targeting, like, you know, what are the demographics, the psychographics of the actual end consumer, and then putting an irresistible offer in front of them, that makes it a no brainer for them to essentially click that button, give you their information. And, and a lot of people struggle with that, because they're like, Okay, I'm gonna, I'm going to click the Boost Post Button on Facebook, or I'm going to, I just want to get my listing in front of as many people as possible, but it's like, the currency really comes into how many conversations can you create, like, if it's if it's text conversations I need, I need phone numbers. If it's if it's messenger, I need I need to get people to message me in Messenger to have those conversations where, you know, Tron talks about this all the time around, like, you know, all of the money is made in the DMS, especially on social. So if you really want to create longevity in your business, there's one two things that you need to happen either A, you need to get them into the into the DMS and you'd have a conversation there, or B, you need to get them into a CRM, and you need to call them or text them. So that's really kind of like the start of the funnel. Obviously, there's key elements towards doing that. But an irresistible offer and a form and a form capture is, in my opinion, the best place to start.Speaker 1 7:35 So let's stop right there. Folks, you guys are a fucking commodity. I mean, you guys are offering exact same thing. 99% of you can list your house, put on the MLS and open up a couple open houses, we're gonna do some photos, and I might even do a video and we're just gonna wait and pray for a buyer to come. That's not what gets you hired like you're leaving your real estate license does not. It legally gives you the right to collect money, but it's not the reason why people hire you. People hire you because of what the fuck you could do with it at the end of the day. And you're right on the irresistible offer. So if you guys been following our show, we launched a thing called owner advocate, which is just a multiple selling solutions. We have six different ways that a seller can sell their house cash offer sale leaseback bridge loan fix homeless program, regular listing, foreclosure short sale, and they could share, they could sell a portion of their house. Now 90% of the people who come in through that funnel end up just listing, but it's because we have an offer that's different than everybody else. And when everybody he's 100%, right? If you're gonna go out there and say, Hey, I'm a real estate agent, I'm sorry, no one gives a crap. If you're gonna go out there and say, Hey, I'm a real estate agent do something a little bit differently. Here's what I'm doing great. You might have a little bit of my attention. But if without an offer just being a real estate agent, would you agree that if you're just a real estate agent, just go out there and just run it as a spec? Hey, look, I'm gonna I'm a real estate agent. I've been here for 20 years, you're gonna die and burned so fair?Speaker 2 8:52 Well, not only is it fair? No. Is it fair? It's like, I have conversations with agents every day. My sales team has conversations with agents every day, like agents like I like this market is is really interesting because we are 100% in a skills based market. And that that goes into sales and it goes into marketing. The interesting thing about the skills based market is the amount of conversations I've had with people that said they did 15 transactions last year that haven't even sold a home yet this year is flabbergasting. Yeah, it's crazy. It's crazy the amount of conversations I'm having I had a conversation with somebody who got into the business in 2009 We're now 2023 They haven't sold the home yet this year like like we're in q2 and a large portion we got spoiled we got lazy we got small we got lazy we didn't build our pipeline we don't have we don't have now a buyers and later buyers we don't have now sellers and later sellers. And we're you know a lot of agents are struggling now. So yeah, like you know, you mentioned at the beginning of the podcast around like the first date conversation. It's like, I just like I have a fundamental belief just take a meeting with everyone. Like if your calendar is not full with at least today. three meetings a day meeting potential buyers and sellers. Like you're just you're not going to win in this market. Like it's just not it's not possible,Speaker 1 10:06 you got to be doing 10 to 15%. The people you guys converse with are moving in next 12 months, but 100% of them have referral for you. So if you're just always having conversations, you're just bound. And this is how an agent traditionally works referral market, right? You're just sitting there just be Johnny everywhere, right call and because babies and shake hands, well, when you're doing it online, it's no differently, but you're just having conversations with strangers through things like automation and text bots, etc, etc. And it's the conversations that lead to the trust. Now, the other option is you could have a big mega brand, right? You could be the Josh Altman. And like you think Josh Altman as a listing presentation, Fuck no, he doesn't. He just shows up. And he's so damn confident he's got a television show what he says goes, that's called a brand. Most real estate agents don't have the brand and go with it, because you can create great content to create content. I've done over 5000 videos for real estate agents in the last few years. And I can tell you firsthand that most of them won't last more than six months doing it because they don't understand the power of building the brand long term. And sometimes it takes six months to build that brim. Chevron's a good example. Chevron came out of fucking nowhere a few years ago, and now he's like a local celebrity in the real estate industry. But it's his content and how he and how he presents that people fall in love with. It's not the what, a lot of people say the same thing. It's how he does it, that built his brand, right? So you guys, each and every one of you have an individual and that's like, great. Like, there's no reason you can't do the same thing. But it all starts by what we just started talking about. You have to have something you do differently. What the hell is the difference? I asked Realtors this whole time? What's the difference between especially when I get them on a branding call? Hey, what's the difference between you and every other agent? 99.9% of the time the question the answer is, I'm going to take care of my clients. I really look out for their best interest and I'm like, No shit, fuck Sherlock. That's a fiduciary duty, that's what you have to do. And that's assume no one's going to hire you because they think you're going to take them over, they hire you because they think you're going to help them. That's not a sale that's not USP. Alright, let's keep going reach targeting. I love the offer. What type of you give me a couple examples? What type of offer desexing right now online?Speaker 2 12:07 Yeah, right now, we have a partnership with a company called revive on the seller side, where they essentially $0 down all renovations, they do all the work, pay on closing, increase the value of your home where it's no longer like find out what your home is worth in the market. It's like an actual offer. I started working with a bunch of flooring companies in the beginning and it was so easy to get the flooring company into the home. Because they had offers they had zero credit offers. So it's like, you know, leaning into the credit offers is really good, because it's different than what everyone else is doing in the market. And like a lot of people have that in their arsenal, like I know, kW and compass, they have an arsenal, but they're just horrible at market it. They're Yeah, they're horrible marketing. tons of companies are just terrible at marketing their offers on the front end, but it's like the offer that really gets them on the buyer side. You know, like, if you really want to sit down with people and you really want to have more conversations, there's one or two ways to do it. It's either, you know, advertise off market properties, get people to, to, you know, to come through, it's like, you know, get a list of off market properties, you put a list together, that's one way. You know, people want exclusive offers. That's it. That's one way to get people through the funnel. The other option is like right now it's working. What really well, on the buyer side is like your first month mortgage payment. So I'm gonna give you an example of first month mortgage payment. So we have a client, who in his market he wants to be really well known for as a philanthropist. Like he is like, he has a philanthropy mindset. So when we were we wereSpeaker 1 13:38 closing, does it give back a portion of percentage every closing?Speaker 2 13:41 Yep. So yeah, he does first month mortgage payment on us. So we like we gives back to the buyer. So the buyer has to donate a portion of the of the buyer credit back to a charity of their choice, boom, love it. So he's getting he's picking up philanthropist mindset people from the beginning of people who have the mindset of wanting to give back but that is an example of a USP mixed with an irresistible offer. SoSpeaker 1 14:06 it's just say no to him, he could charge that dude can charge 7% Compared to your 5% and he's gonna get fucking hired because people have an emotional connection with him and the one that's going to hire him and as somebody that had a personal situation with the exact charity that he's donating back to it could be a death in the family a sickness in the family or something like that. We have a lot of philanthropists clients, every single one of them crush they're all doing million plus. And it's like why it's because you've created an emotional connection USP that no one can say no toSpeaker 2 14:34 exactly. Love it. It makes a massive difference and the conversations are amazing.Speaker 1 14:40 But listen, what are you seeing as it's not even like the service you provide us the how it's the person behind it, it's your why right that people have that are hiring so that's excellent. You mentioned something else the Revive isn't national company because anyone can use revive. They're one of our vendors for our programs as well and they offer a lot but they do lead with a fix homeless program on their website because they know that That's the biggest lead gen tool, right? If you could tell someone how to flip their own house, like, come on, you have my attention. Right?Speaker 2 15:07 It's a no brainer. Like no brainer, it's, it's a no brainer, like have it in your arsenal, use it as one of your tools to advertise advertising on the front end. And it's just a matter of getting your ISA to call with that specific offer. Hey, you know, Tom, at one point in time, we saw that you requested some information around, you know, potentially doing $0 down on renovations, Does that ring a bell, you know, and then the ISA, she's going through the process of like qualifying them and sending them to you. So it's not like it the the offer makes it so much easier for an inside sales agent or appointment setter to, to have those conversations to send you live transfers, and then you just take it over and use your own scripts. And it's it's like, it becomes a no brainer becomes super simple. It's not easy, but it's super simple. Once you implement it,Speaker 1 15:54 I can verify all this, you guys were closing or transferring probably about three or four day. And we're using this exact system to do so. So what he's saying is right on, and anyone can do this isn't like anything like we created, we're just leveraging another company's USP and working with them. Alright, so let's get into the actual ad side where you're running ads that like for this messaging, and let's talk about like the channels first. You mentioned tick tock,Speaker 2 16:19 tick tock through Facebook, Google, YouTube, Instagram, like all the like, kind of the five main social channels. And then kind of like our fundamental belief is like, like I said, like, it's all conversion happens in a conversation, it's like, I need to get them off the platform into a phone call. Because like, like, if I can just get the agent in front of the person to have that conversation. We have specific scripts that we know are working right now like, and you've probably heard sure if you're if you follow us around, you know, schruns like, why don't we sell that gameplan frame? It's literally like we get we get the agent on the phone. And it's like, you know, has anyone taking the time to talk to you about the top three things you need to consider in order when in the market when you are ready to buy or sell the leads? Gonna say no. And you're gonna say why don't we do that? Why don't we sit down for a cup of coffee before the coffee gets cold, I'll walk you through the top three things you need to consider in order to make an informed intelligent decision. And when you are ready to buy that script is crushing it. But from an ADS perspective, it's just, it's getting them off the platform on tick tock like, we do a lot of video content. So the video content we do is very customized where it's like, hey, you know, like, if you're considering selling your home, we will cover all the renovations for you. And you know, you'll pay on closing, we'll help you flip your home. Yeah, so my name is Tom from Seattle. You know, this is my real estate business. And then you throw in a case study to the video where it's like kind of like my my clients, Alex and Alex and in you know, Bethany, they did this, they got this result. If you want more information, click or tap the Learn More button below. And we'll see you on the other side. And then the text message comes through. Hey, is this Alex question mark? Yeah, and they respond to that. And then you hit them back up with like, hey, you know, we saw you got a request for this, this and this. Do mornings afternoons work better in order to chat with you really quickly about this? And sometimes they will answer. Sometimes they won't. We'll try to call them try to live transfer them directly to you or book an appointment of the calendar. SoSpeaker 1 18:19 what do you guys like starting your ads on? Usually a lot of people like you know, finding their potentials. I'm sure your retargeting all those platforms, where are you running? Are you acquiring traffic on all those platforms? First, are you trying? Are you using Facebook, for example, as your primary traffic generator then following everyone around after that'sSpeaker 2 18:36 it, it's a mixture of everything. So like the strategy depending on it depends on the agents. ad budget number one, you know, if it's a small agent, and they're like, Hey, we only have 567 $100 budget. You know, it's really hard to do retargeting with that type of budget, like you can do is that you can't do it, it's just like, you know, like, they generally don't have a top of funnel to begin with. So with the teams that we work with already have a lot of traffic, there's a lot of different ways that you can like kind of speaking to more the seasoned teams now. Like if you're a single agent, you should be filling your funnel, you should be getting as many names, email addresses as you can. So don't listen to this next thing if you are, if you're if you're single agent you just need you need more people in your database. Now if you have a lot of people in your database, there's a bunch of different things you can do like upload the list. Like we have a direct integrate, we use a program called go high level you're probably familiar with it. We have a direct integration to Facebook, where we've seen whenever a lead enters the system, they automatically get added to a custom audience on Facebook and then we retarget them with video testimonials. You know that's that's a there's really six points we look for when we do Facebook retargeting. Number one is the customer list. Number two is all the ever all the interaction that's happened on the Facebook page, all the interaction that's happened on the Instagram page, all the interaction that has potentially happened on the website so website pixel traffic There's two other things that we target based on custom audiences. And we do the same thing with tick tock as well, you run a custom audience on tick tock. And then, you know, a lot of cold traffic. But really the goal is to the other thing that we do, as well as we have a partnership with an insurance agency, where we can get verified homeowner data. So we would essentially buy that data uploaded to Facebook, and then run those ads to verify homeowners. And that, that definitely helps. But we also call those people too, in order to try to, you know, cold call them. But you know, the even if they, they might say no to us on a call, but then they see our ad and they click through and then they go through the sequence again. SoSpeaker 1 20:39 they might see the ad and then they're like, oh, yeah, hey, and then the caller comes in and like, Hey, I'm from blank blank, like, oh, you know what I just saw you saw that ad. But you're hitting you're hitting it from all cylinders.Speaker 2 20:48 Yeah. Do you prospecting all that stuff? Yeah. What do you prefer?Speaker 1 20:54 And so folks, when he's just listing out as he's running an initial ad, and once somebody either clicks on that ad and hits a website, or they view the ad, he's retargeting the view of consumption, or they engage or click or like it, then he's just following them everywhere. And it's not just like, if you find somebody on Facebook that sees your initial ad, and all sudden you start following them on Tik Tok YouTube, they start seeing your display ads and Google and every, you know, publishing site that they're on after a while, and then your callers are calling them on top of it after a while. They're like, Who the fuck is this guy? Totally. You know what I mean?Speaker 2 21:30 It's so interesting. The other day, I was having a conversation with one of our clients, you know, and I helped shift their perspective around like retargeting around conversations, because they're like, Oh, I got this live transfer lead, but the live transfer lead, they said that their family member is an agent. I'm like, well, that's amazing. Yeah, Has anyone taken the time to walk you through the top three things that you need to consider in order to win in the market, when you're ready to buy, you have this person in front of you that I guarantee you that their family member hasn't sat down with them, and had a conversation with them about, you know, the top three things, the interest rates, the inventory, and in the buying process. So this is your opportunity to take that, like, you and I have heard this multiple times, like, and we've seen this in our local markets, like just because like your brother down the street sells homes, it doesn't matter. Like it literally doesn't matter like the the buyer is committed to whoever can get the best deal. We're seeing.Speaker 1 22:23 We're seeing just offering options that. Yeah, I would say I don't know the percentages, but my gut tells me 10 to 15% of people that we get on a call will say something along the lines of Well, yeah, I have a aunt or an uncle or a friend that's going to list it, however common. But when we say hey, but they don't have a lot of these options. Can they help you flip your own house? Can they help you do a bridge? Can they help you do this? And then they're like, Well, I consider that and it just, you know, we still know the fact that we're still getting our foot in the door. It just comes back to our first point here, it's all about offering.Speaker 2 22:59 Totally refer and then and then it's your sales ability. It's your sales skill to have the conversation like yeah, Sean's going really hard on like teaching our clients and teaching the clients we advise on how to do a good listing presentation, like when you walk in the door, don't do the tour, sit down with the client, have a conversation with them, create a game plan, create a strategy, and then do the tour.Speaker 1 23:24 make sense to me. Overall, your initial offering when you're running these ads, you're going straight video are you seeing video versus images work any differently? What's preferred all the above? I know you get a lower click through rate on the videos, but is it more qualified? What do you seen?Speaker 2 23:42 Great question. It depends. It's market dependent number one obviously with tick tock tick tock it's all video with YouTube it's all video. So it's platform and market specific. So there's a lot of testing in the beginning to figure out like what what's actually working what's not working so generally on Facebook or Instagram we'll run dynamic creative and then we'll pull out the creatives that aren't performing you know tick tock generally like you know, it's $20 a day minimum budget so like you know, you're you're running like you can split those videos in the ad level but we generally like to run ad like in the beginning will run will split test the $20 at any ad set level to figure out like Is it is it broad targeting that works so there's a lot of like with these platforms now is like let the AI figure out what what the market is in the market. A large large portion of it like with video like video is difficult because video is very dependent on the how good you are on video and how the video is cut and edited. So like you know it's like if I can't capture the person's attention the first you know three seconds you'll see the drop off rate like even like right now like even the YouTube ad we're running we're you know, we like we run like I personally run ads against the top channels like because it's if you're if you're a marketer, you should be running ads against the top channels on YouTube but like my drop above Raina, my current videos super high, so it's like okay, guys, we gotta go back and we have to rerecord this video, so we're constantly watching for that as well. But, you know, ultimately we're watching for, you know, like, depending it depends on the client, like, generally they want to optimize for Legion. So if they want to optimize for lead gen, because they like the, they're their KPIs how many conversations is going to have, so it's like, okay, we need to, we need to drive as many of these as we possibly can through the front end of the funnel, so that we have the opportunity and the ISA has the opportunity to create those conversations. So you know, it's it's market dependent. It is also very, like, you know, how good you are on video, we have really engaging people on video, and they their videos perform better than their images. So it's just and it also depends on the offer. So it's testing, it's testing, figuring out what's working, what's not working, coming back to the drawing board, and not doing the same thing over and over again, expecting a different result. So whatSpeaker 1 25:55 if you have somebody in a market that are like, dude, 400 pounds of face made for radio? Can I just use one of your videos? What's the importance of having the person in the brand or the team leader or the person on the videos as opposed to not? Is there any importance to that? In ADS? And this is for any of you guys that are thinking like, Hey, I don't want to be on video, like do you have do they have to be on video, who needs to be the person that's, that's featured?Speaker 2 26:19 If it's a team lead, assign a brand ambassador, we've done that before, where it's like team leads, like I don't want to be on video, okay, find somebody on your team that can be a brand ambassador for you, that's actually good on camera. Tons of flooring companies that work in the past do that where they don't want to be on video, they just signed one other people that are that are energetic charismatic on camera that can eloquently express the brand proposition. So if you have a team, if you're a team lead, then assign somebody on your team. If you're a single agent you're gonna be you're gonna have to eventually get in front of the, in front of the person. And it's like, you're like, I love what the Quran says, you know, he said this recently, like your, your level of your ability to sell is your level of service. So it's like, you know, like, like, I always like to try to help shift the perspective, if you're a single agent, where it's like, in the beginning, I would encourage you to get on camera because like you're eventually going to have to be face to face with that person because you're the only one selling so and there's some people that like, we can like we can run images but obviously like the brand is you like you are the brand like I can't I can't express that enough where it's like you are the brand like you're a real estate salesperson. Like it's salesperson is in your like your sales representative like that it's in your title like you have to get over video whether that is going to therapy, you know, like like you know really working on yourself to figure out like how do I serve at a higher level if you can shift the it from like, I don't want to go on video because I'm not comfortable to me being on video allows me to help more people. Yeah, I mean really what it comes down toSpeaker 1 28:05 I saw you guys like get over it like you're gonna have to it's not really an option anymore. But if you if you don't run away from illicit employment face to face Why the hell you can run away with a video just a 60 inch device.Speaker 2 28:18 I've chatted with people who don't want to do who don't want to do in person meeting so like I've seen it all you've seen goSpeaker 1 28:24 oh yeah oh yeah. Now out of all of the what when we're doing retargeting videos what are the most important have testimonials you have any other type of just testimonials anything else you anything about process? Are you doing like case studies like any What else do we what else is working? Well for retargeting content,Speaker 2 28:44 videos testimonials first and foremost for sure. You know as far as from a retargeting retargeting perspective. Yeah, like just running as low as $1.41 a day, you onstage speaking at an event immediately puts you into a form of credibility. If you've been focused on if you've been featured on your local news television, like that level of authority as well, where if you can rip that video and run it as a Facebook ad, you know that that is another great way like anything that elevates your authority. There's a reason why like, you know, these, these people who've been featured on HGTV are selling sunset, they built their authority where it's like, you know, is that brand recognition that if I can just get in front of my database as much as I possibly can for a buck 41 Like we I do it like I was spoken to NAHREP event and I've been running like $2 a day for the last like year. And people like I just want them to see my face consistent.Speaker 1 29:36 So it is the easiest form of marketing real estate. You just farm your database with content. That'll create a referral based business, but it's not Legion. That's just the marketing side of it.Speaker 2 29:46 That's the branding. That's how it's harder for people to quantify that. And that's why they don't do it. But like once you get it, and once you understand that, like a shrine's brand is so big because of his content or Oh have, you know Tom Ferry is so big because of his content? Like,Speaker 1 30:04 once you quantify it right now for everybody? Yeah, IUnknown Speaker 30:07 would love I would love for you to quantifySpeaker 1 30:09 here's how I because I get that question all the time with creating videos for people wondering, Am I a return on investment? How's it gonna go? So let me just walk you guys through how important this is and why it's the largest return on investment you'll ever make. But you're it's hard to quantify. So most people look at cost, right? And they're like, hey, I want to quads cost cost, what's it going to cost me. So let's just break it down. You could put whatever number you want on this and they'll still pencil but let's just for time sake, put $1,000 A month towards your video content creation. Let's just say $1,000 A month got you content to keep you on shorts, short form, you got long form, but you're constantly creating and you're multi purposing. Now, based upon just your own warm referral market has nothing to do with cold Legion what we're speaking about today, but just off your warm referral marketing, that'd be $12,000 a year, right? $1,000 a month. Now over that time, you're going to generate anywhere between 24 to 100 videos, depending on whether you're doing long form or short form fair. Okay, now, it's all based upon views. So over the 12 months, if you took each of those videos, you video, emailed them off to your database, you posted on all your social profiles, you ran those videos as custom audiences just to your friends and family and your phone, and your cell phone. And past clients, you put all those videos on your YouTube channel, you put all those videos back on your website, 10 to 15% of your views are going to be moving this year, but 100% of them will have a referral for you. In most cases, out of all of that content you create over the course of a year, you have to, on average, sell how much it cost you 12 grand. So how much you have to sell real estate to make 12 grand usually it's about $600,000 in a closed sale. If you can't fucking sell one house, over 12 months, with over 25 to 100 different videos of content creation, you're in the wrong fucking business friends. Done. You have to if you cannot, you could generate a half a referral in three months doing that. You know what I mean? So when people say Oh, I can't create content, it always pencils. It's the largest ROI you'll ever see. And it's the only thing you'll ever control where it becomes what you can't quantify is the one video they saw eight months ago that people that got them to actually really know who the hell you are.Speaker 2 32:24 Yeah. 100 I'm, I'm totally with you. And it's like, something has to click in the brain for people to understand that and like that, your the way you quantify that is really good. Like, you know, from a numbers perspective, when you get it, you really get it like like and you're like I can't I can't like I can't ever go back from this like, like it doesn't like you're 100% right? That is that one person that comes to you and says like, Hey, I ISpeaker 1 32:51 look at this podcast. Yeah, I'm doing since 2014 I've been slow lately, like I haven't been I've been sort of sporadic on my show for the last month I hate doing that. But dude for the first seven years I just fucking showed up every Saturday I never promoted it once but if I didn't have a podcast I can tell you right now I don't have a business most people who schedule an appointment with us they're already feel like they know me before they come on board they're already sold you guys and that's the point of a brand and I'm doing it just the audio to a bunch of strangers I've never fucking met before across the United States you guys only need to do this through the 800 Facebook friends you have this is fucking easy.Unknown Speaker 33:29 Yeah, I'm with you man. reach reach. YouSpeaker 1 33:34 don't need a large audience you just need an engaged one it doesn't matter in real estate you guys make five to 10 grand per ticket per client it's so big to low dollar it's a high dollar ticket. So I'm very hard to generate a very consistent business but to scale you do need to do like lead gen and all the stuff that we're talking about here today anyone could get a can run I believe anyone can make 150 250,000 hours you're really easily just by doing what I just told you create content put in front your database that's it. But if you really want to scale and go larger, you have to do things like what we're talking about today for growth because you're going to grow it but this is awesome dude. Any so beyond the conversations we get the ads going right now how you taking them offline? Walk me through that?Speaker 2 34:18 Yeah, so how do we take them offline we you know, we generally run a lead form like a lead capture form. You know, whether it be like a landing page or whether it be like a built in lead form, depending on the platform, take them off throw them into a drip sequence and love on them until they tell us this buck off like they really really like love on them until they don't want to be loved on anymore and we do tell you we do that through do the week like and the other week is super simple insurance talked about this multiple times and anyone can take this email their database, if they do this, I guarantee if you just do this weekly, you will extract deals from your database. It's like find a property. That is that is a deal in the marketplace and say hey, This week's deal the week is a condo, it's gonna sell fast. You know, no lakes, like you want to force the reply. And you're gonna, it's gonna be very simple, you're gonna say, you know, it's two bedrooms, two bathrooms, it's in a really great neighborhood. And one other thing about the property, the list price is 700,000. If you want more information about the property, just reply back to this email with and let me know or give me a call and I'll be more details. And if you want to get added to our VIP list, send me a message back and then you're gonna get responses, likeSpeaker 1 35:30 once a week. Yeah, that's once a week. It's interesting you say that I remember back in Oh, seven weird, we're crushing on. I look at all this stuff. In hindsight thing of all the mistakes I made when I was so mature back in when I was like 27, crushing it. And one of them was we had it was similar to what you're saying here. And we were doing all short sales. I didn't realize at the time, the power of building a buyer's list or any of this stuff, but I would have literally like 10 to 30 people contacted me a month because we're doing 20 to 30 short sales a month and I had the best deals in the market would cherry pick the ones we want. It was really easy. But because we control the inventory, yes, you're right. We just started putting those out on Facebook at that time not even thinking about it. And yeah, my agents ever want to deal the week it's like hey, you don't buy in this market. You gotta buy I got the best deals, that branding and that positioning fucking did great dude.Speaker 2 36:19 Exclusivity like, you know, people want like, whether they're a million dollar buyer or a $5 million buyer $300,000 buyer, everyone wants a deal. Yeah. No one wants to overpay for something. So it's like it's the positioning like getting them off the platform and then into do the week, you know, loving on them with market updates, like actually knowing your market. Go figure is a is IT asset like like, what are the what are the deals that were a contract, if you buy a home for 700,000, and you put 20% down with the monthly mortgage payment, you know how many homes sold in the market, you just send out weekly, no, and send an ASHA weekly, like like am I do their monthly market update newsletter, but they're not sending a weekly, you quickly become the the resident expert, where it's like I'm tracking this every single week, here's the market update, send it weekly commit to it, there's 52 emails a year, just in market updates. The third one is like just tell a story like like we get them off the platform and they tell a story about a client is one and you we do that on the front end. And then we also do it on the back end as well. Like where it's like there's no greater proof than the proof that you've created for your clients. You know, we use this program with revive this client, we listed their home at you know, 1.7 and sold for 2.3. Here's how we did it. This is our three step process. If you want more information on how we can do this for your home, send me an email back with the word word. And I'll reach out next step. So it's like it's like, get them off the platform. Because like, our big thing is like, I want to own as much data as I possibly can. Like as an as an agency, like data is the you there's a reason why these social media platforms do so well. It's like they own the data. You know, it's like with insurance agents. And that's why we have a partnership with a verified homeowner Insurance Agency companies like I want to know who the homeowners are, you know, in the area. And that's why data is so powerful. So it's like, you know, like Russell Brunson and you because you're a marketing guy. You know, Russell Russell Russell has a saying he says, there's traffic you own, there's traffic, you can control and there's traffic you can't control. I want to own as much traffic because if for example, my Facebook ad account gets shut down someday, I'm screwed. I personally don't screw but you're screwed. If you built your entire business off of Facebook, my all my database sits in my CRM. So it's like we want to own as much data as we possibly can. So that if Facebook ever shuts us down or Tik Tok shuts down or Tik Tok gets banned by the US. It does matter because I've siphoned the data from Tik Tok, and I'm gonna just bring them over to YouTube. SoSpeaker 1 38:45 yeah, I mean, you're in data, I said it all TwitchCon like you're in the data collection agency, all the content you create in the world is just going to create conversations, but it's what you do with the conversations. That is the biggest thing. And as long as you discipline in building that email list, you're gonna be able to stay in front of them. People take for granted email, especially in real estate, you have to capture their email, you have to capture their email. And I always say you have to capture their direct mail too, because I'm farming them with direct mail. I'm staying in touch with them through physical mail. Like you have to you're in the business of data collection. And if you're not viewing it that way, like what's the difference between them and us? I want as many real estate agent email addresses as possible because the more I have, the more shit I can sell. Yep, so differently for you guys. We're just yeah, we just have a different industry. Cody and I are marketers. You guys are realtors, your audience's right and fucking in front of you. It's in your cell phone. It's on your Facebook feed. And ours is you guys but everything we're sharing with you guys today is what we're like this is a form of content that we're on right now. To add value to your lives. Some of you guys are gonna go click on Cody's website and then he's gonna fucking retarget the shit out you all over online until you call them up, right?Speaker 2 39:53 You're gonna see me on YouTube. You'll see me on Facebook. I might pop on Tik Tok for you. There's a there's a tick tock pixel on there, and there's a Facebook pixel, there's Google, you're gonna see me. So youSpeaker 1 40:04 have to start by adding value first. And all we're doing here is recording a 30 minute conversation you guys are eavesdropping on at the end of the day, and some of you guys are gonna get value from it. Some of you guys might call me, like, that's just what content is. But content creates conversation conversations leads to trust, trust leads to you getting fucking hired, and you get hired, you get paid. I do it. Any other closing thoughts that you want to add in on this?Speaker 2 40:26 No, this has been, it's been amazing. Like, you know, the last thought would be like, you know, just the people that go and implement or like, you know, imperfect action is probably the biggest thing I would leave everyone with where it's like a lot, there's a lot here. And if you're listening back to the podcast, you're like, Well, what do I do first, it's like, just try something. Like just imperfect action is kind of the big thing we've been saying to our clients, where it's like, Don't overthink things. You have to just do like, just do and and figure shit out as you go. Because when you do that, that's what you put yourself into momentum. And that's where confidence is created. So I would say imperfect action, confidence, competence, confidence competence loop, you know, believe in your ability to figure this shit out. SoSpeaker 1 41:04 my take on today was one, define your offer, you can't just have a license, that doesn't work. You got to do some sexy. So what's your unique selling proposition to define your creatives you're going to use for your ads, and then three, I can go out and do it. That's it. Nothing starts without the creatives first and the offer guys, that's everything. You have to have the best food on the block the restaurant with the best food always stays in business, the one with the hair in it. Well, that's another story. So we appreciate you guys listening to the episode The real estate marketing podcast, you want to go ahead and let them know one more time where they can reach you.Speaker 2 41:37 Yeah, shared in st.io. It's S H E R i d a n s t.io. You can reach out to us there if you want to reach out to us directly. You can email Cody at Studio pto.com Cody, s t u DIOP tbo.com. And we'd love to have a conversation with you. So really appreciate it today.Speaker 1 41:59 Appreciate you guys listening another episode, folks. If you like this thing about content creation, I want you to visit referral suite.com referral suite.com We show you how to create all your social content script added videos, social video, email, direct mail, I mean, we put you on the map. So people stop forgetting who the hell you are, and more importantly, start sending you referrals. So if you have any additional questions, and I want you to visit referral suite.com And I also want you to check out our next content creator challenge we show people how to create content, it's very simple. Follow the formula and start creating and people as long as they like you, they'll start hiring you. So that's really all of this is appreciate guys listening, make sure you like and subscribe to the channel here and the rest of our social channels and we'll see you guys next week. Peace Oh, thank you for watching another episode of the real estate marketing dude podcast. If you need help with video or finding out what your brand is, visit our website at WWW dot real estate marketing dude.com We make branding and video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training and then scheduled time to speak with a dude and get you rolling in your local marketplace. Thanks for watching another episode of the podcast. We'll see you next time.Transcribed by https://otter.ai

How Rising Interest Rates Will Impact Millennials & Boomers | The Real Word 265

The Real Word

Play Episode Listen Later Mar 21, 2023 33:44

Byron Lazine and Nicole White discuss the warning by Million Dollar Listing star Josh Altman, the tug of war between millennials and boomers, what Zillow CEO Rich Barton is saying with his prediction for the housing market and what “back to the basics” really means. Learn more about the Turn On Event here: https://nowbam.com/turn-on-a-fusion-of-creativity-and-business/ Get your free copy of BAM's newest ebook: “Video Gear for Every Budget”: https://brokeagentmedia.lpages.co/video-gear-for-every-budget/ Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn Connect with Byron: Website: https://byronlazine.com Instagram: https://www.instagram.com/byronlazine Twitter: https://www.twitter.com/ByronLazine TikTok: https://www.tiktok.com/@byronlazine 5AM Call Sign-up: https://www.5amcall.com Newsletter here: https://byronlazine.com/subscribe Connect with Nicole White: https://www.instagram.com/nicolewhite.ct/ This episode's sources: https://www.foxbusiness.com/real-estate/million-dollar-listing-star-warns-ca-mansion-tax-deliver-hardest-hit-since-2007 https://www.inman.com/2023/03/20/the-tug-of-war-between-millennials-and-boomers-heats-up-this-spring/ https://www.inman.com/2023/03/17/zillow-ceo-rich-barton-the-real-pain-is-probably-coming/ Timestamps: 00:00–02:55 Intro 02:55 Topic #1: California mansion tax 08:17 Thoughts on the mansion tax 11:27 Thoughts on property taxes and how they'll impact inventory 16:22 Topic #2: The tug-of-war between millennials and boomers 23:00 Why the new market won't save homebuyers 25:26 Topic #3: Zillow CEO Rich Barton says “The real pain is probably coming” 29:14 What “back to the basics” really means #millennials #interestrates #realestatepodcast

california millennials rising interest rates boomers bam million dollar listing josh altman nicole white byron website

Million Dollar Listing LA's Tracy Tutor: From being the only female cast lead and closing a $57.5M deal to working with Britney Spears and Janet Jackson! The $ecrets to her major success REVEALED!

Trading Secrets

Play Episode Listen Later Mar 20, 2023 67:37

This week, Jason is joined by luxury real estate agent, Wall Street Journal bestselling author, and reality TV superstar, Tracy Tutor! Tracy is best known for her role as the first female real estate broker on Million Dollar Listing on Bravo. After graduating from USC with a degree in theater arts, she followed in her father's footsteps, who was one of the most successful civil and building contractors in the country, to learn the ins and outs of the real estate industry. Now with 20+ years of experience under her belt, she has expanded her business worldwide and taken on new projects and developments generating sales up to eight and nine figures. Tracy gives insight on the impact that joining Million Dollar Listing had on her family and career, how having a theater arts acting background translated into making her comfortable in front of the camera, why she wrote her book to help women win, her overall take on the health of real estate market in the US, and how most of her celebrity clients are down to earth. Tracy also reveals how she landed on Million Dollar Listing by showing one of Josh Altman's houses, the skills she learned from making mistakes, what makes Million Dollar Listing different from the other real estate shows on the air, why she believes people are migrating out of Los Angeles, and the importance of removing the word impressing from your vocabulary. How long does a season of Million Dollar Listing film for? Which celebrities has she worked with? What is her best advice for buyers and sellers? Tracy reveals all that and so much more in another episode you can't afford to miss! Be sure to follow the Trading Secrets Podcast on Instagram & join the Facebook Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode. Sponsors: It's golf. It's not golf. It's Topgolf. Download the app, book a bay and Come Play Around. Visit squarespace.com/secrets for a free trial, then get 10% off a website or domain with code secrets Host: Jason Tartick Voice of Viewer: David Arduin Executive Producer: Evan Sahr Produced by Dear Media.

Rabbi On The Sidelines, Josh Altman, Million Dollar Listing, Author of It's Your Move and The Altman Close

Rabbi On The Sidelines

Play Episode Listen Later Feb 17, 2023 34:21

Josh Altman, reality TV star of Bravo's Million Dollar Listing, author of It's Your Move and The Altman Close, and place-kicker of Big East Champion Syracuse University Orange, speaks with Rabbi Sherman about his own faith journey, the powerful lessons that sports has taught him through both his highs and lows in the real estate industry, and the tools for success for the next generation to work hard and do good for the world.

tv million dollars bravo rabbi sidelines million dollar listing your move josh altman

Rabbi on the Sidelines | Josh Alterman

SinaiCast

Play Episode Listen Later Feb 17, 2023 34:48

We are so excited to share a very special episode of Rabbi on The Sidelines featuring the amazing Josh Altman from Million Dollar Listing! It's an enlightening and entertaining conversation that you won't want to miss!

rabbi sidelines million dollar listing alterman josh altman

BRAVO: Robyn & Juan, RHONY Legacy, Miami, Potomac, SLC, Mary Cosby + A Conversation with Tracy Tutor

Comments by Celebs

Play Episode Listen Later Feb 3, 2023 69:37

Isabel and Emma begin with some news of the week - updates on RHONY legacy/rumors, and talks that Mary Cosby will allegedly be returning to RHOSLC. RHOP ~ 11:00 They then get into a deep dive on everything Robyn and Juan Dixon cheating rumors and confirmation - the TikTok, Reasonably Shady podcast, the Patreon, and the cast reactions. They also touch on this week's episode with Robyn's bachelorette party and talks of a Mia/Wendy canoodling. RHOM + RHOSLC ~ 33:00An excellent week of Miami (duh) where Alexia and Nicole confront their issues, and Lisa continues to spill on whats going on with L*nny. This season of Salt Lake City has *finally* come to a close and there's not a lot to say. More confusion re: Meredith/Jen, Whitney/Heather, the black eye, etc. MDLLA Tracy Tutor ~ 52:00 Isabel sat down with Million Dollar Listing Los Angeles star Tracy Tutor to discuss this amazing season, Josh Flagg and Josh Altman, Fredrik, joining RHOBH (!!??) and her killer sense of style. LINKS: @queensofbravo list of things happened in Bravo world: https://twitter.com/queensofbravo/status/1620641161479335936 Page Six RHONY Legacy: https://pagesix.com/2023/01/29/bravos-lost-interest-in-rhony-legacy-as-contract-talks-stall/ Page Six Luann "On Edge": https://pagesix.com/2023/01/31/luann-de-lesseps-on-edge-after-rhony-legacy-halt/ Page Six Mary Cosby: https://pagesix.com/2023/02/01/mary-cosby-returning-to-rhoslc-in-friend-role-amid-cast-shakeup/ @GeorgioSays TikTok: https://www.tiktok.com/@georgiosays/video/7192307887216151850?lang=en See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

tiktok conversations miami bravo salt lake city fredrik real housewives of beverly hills potomac real housewives of new york city real housewives of potomac real housewives of salt lake city mary cosby tracy tutor rhony legacy million dollar listing los angeles josh flagg josh altman reasonably shady

BRAVO: Robyn & Juan, RHONY Legacy, Miami, Potomac, SLC, Mary Cosby + A Conversation with Tracy Tutor

Comments by Celebs

Play Episode Listen Later Feb 3, 2023 76:22

Isabel and Emma begin with some news of the week - updates on RHONY legacy/rumors, and talks that Mary Cosby will allegedly be returning to RHOSLC. RHOP ~ 11:00 They then get into a deep dive on everything Robyn and Juan Dixon cheating rumors and confirmation - the TikTok, Reasonably Shady podcast, the Patreon, and the cast reactions. They also touch on this week's episode with Robyn's bachelorette party and talks of a Mia/Wendy canoodling. RHOM + RHOSLC ~ 33:00 An excellent week of Miami (duh) where Alexia and Nicole confront their issues, and Lisa continues to spill on whats going on with L*nny. This season of Salt Lake City has *finally* come to a close and there's not a lot to say. More confusion re: Meredith/Jen, Whitney/Heather, the black eye, etc. MDLLA Tracy Tutor ~ 52:00 Isabel sat down with Million Dollar Listing Los Angeles star Tracy Tutor to discuss this amazing season, Josh Flagg and Josh Altman, Fredrik, joining RHOBH (!!??) and her killer sense of style. LINKS: @queensofbravo list of things happened in Bravo world: https://twitter.com/queensofbravo/status/1620641161479335936 Page Six RHONY Legacy: https://pagesix.com/2023/01/29/bravos-lost-interest-in-rhony-legacy-as-contract-talks-stall/ Page Six Luann “On Edge”: https://pagesix.com/2023/01/31/luann-de-lesseps-on-edge-after-rhony-legacy-halt/ Page Six Mary Cosby: https://pagesix.com/2023/02/01/mary-cosby-returning-to-rhoslc-in-friend-role-amid-cast-shakeup/ @GeorgioSays TikTok: https://www.tiktok.com/@georgiosays/video/7192307887216151850?lang=en To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

tiktok conversations miami bravo salt lake city cosby fredrik real housewives of beverly hills potomac real housewives of new york city real housewives of potomac real housewives of salt lake city mary cosby tracy tutor million dollar listing los angeles rhony legacy josh flagg josh altman reasonably shady

Bro. Josh Altman - Back to the Basics (Luke 22:39-46) 01/04/23

Calvary Connection Lake Park Podcast

Play Episode Listen Later Jan 5, 2023 32:02

Wednesday Evening

luke 22 back to the basics josh altman

Bing Liu (Minding the Gap)

The Dangerous Art of the Documentary

Play Episode Listen Later Dec 29, 2022 40:38

Bing Liu exploded onto the scene in 2018 with his Academy-award nominated documentary “Minding the Gap”, an extraordinary portrait of three young men (himself included) as they bond through skateboarding to escape their volatile family life in their Rust Belt home town. As they face adult responsibilities, unexpected revelations threaten their decade-long friendship. In today's episode, Bing chats with Tiller about the origin and evolution of “Minding the Gap” (1:28), his editor Josh Altman's invaluable perspective (7:34), braiding together individual storylines (14:00), exploring the topic of race through Kiere's eyes (18:00), working with his composer (25:32), the evolution of a healthy soul (30:33), and the meaning behind the final track of the film (37:50).

director netflix interview film academy documentary hulu academy awards filmmakers feature gap bing skateboards minding rust belt tiller minding the gap bing liu josh altman

Tracy Tutor (Million Dollar Listing Los Angeles)

We Should Talk

Play Episode Listen Later Dec 22, 2022 27:00

Tracy Tutor is excited for the next chapter of "Million Dollar Listing Los Angeles." Gibson Johns interviews the real estate power player about the new 14th season of the Bravo hit, including its smaller cast this season, which includes just her, Josh Altman and Josh Flagg. She shares her reaction to Fredrik Eklund, David Parnes and James Harris exiting the show, her dynamic with the Joshes and how the market affects things this season. They also discuss Tracy's relationships with her daughters, her experience at BravoCon and how Josh Flagg's divorce impacts everything this season.

los angeles million dollars bravo million dollar listing james harris joshes tracy tutor million dollar listing los angeles josh flagg josh altman fredrik eklund gibson johns david parnes

Stephen "tWitch" Boss Dead at 40 - E! News 12/14/22

E! News

Play Episode Listen Later Dec 15, 2022 21:02

Bravo's "Million Dollar Listing Los Angeles" stars Josh Flagg, Tracy Tutor & Josh Altman spill all the tea. "Emily in Paris" season 3 is almost here and Lily Collins responds to those Kim Cattrall cameo rumors! Plus, all the tributes pouring in following news of Stephen tWitch Boss' death.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

movies hollywood interview celebrities bravo gossip real housewives kim cattrall enews lily collins daily podcast stephen twitch boss tracy tutor keltie knight million dollar listing los angeles million dollar listing la josh flagg josh altman justin sylvester celebrity news podcast

Building a Taco Brand that Stands Out

Play Episode Listen Later Nov 26, 2022 31:31

Today we are talking to someone who knows exactly what their brand is and has capitalized on it with precision. Everyone loves tacos and Alex has discovered a way to merge that with his business helping people find places to live in Austin. Alex helps people find places to live in the Austin area and he has pretty great taco recommendations too. Three Things You'll Learn in This EpisodeHow do you make sure everyone knows your name?How are top agents thriving during a recession?Why you need to be making content and developing a brand.ResourceVisit Alex's WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you track new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started. What's up ladies and gentlemen, welcome. Another episode of the real estate marketing podcast folks we're chatting about today is we're gonna go into branding. I want to talk about the importance of branding. I'm gonna tell you guys a true story. The guests that we have on today, I've never met him before I met him, what, five minutes ago. And we get pitched all the time to get on the show, I probably get four or five, six different inquiries. Hey, can we get on a real estate marketing podcast? And there's a lot of these podcasting companies that just book other people. And I always look at I do always usually do a quick glance, like, I'll look at an email. And I'll do the quick summary on the individual, whether it's a business and I'll be like, are they trying to sell their shit were they trying to do here were they really want to get on the podcast for and they only look for people that offer something that they could teach your audience. And I knew instantly when we got this guest on. I loved his branding. It resonated with me, it spoke to me, I didn't have to look anything. I just looked at the branding and the name of his company. And I'm like, book them, because I understood that he knew what attention meant. I understood I could tell that he knew marketing very well. And he had me at Taco. So you know, what we're going to chat about today is branding. And our guest today runs in apartment locating service. If you've been following the show the last couple of weeks. I'm telling everyone the riches are in the niches in a recession. If you don't think a recession is coming in is coming. We're about to get our asses handed to us. And the people that are going to be ready to adapt to that market will have the best time ever, but those that are not working on their systems, their business, what they're going to do in 2023 right now you're gonna get your ass kicked. I'm warning you right now I've been in this market before. I'm trying to sound the alarm because there's two areas I want you guys to concentrate in. I keep saying this every week one is going to be on your database on your database that'll get you through the recession. Number two is pick a niche. The riches are in the niches especially in a recession. And one of my top agents I'll tell story for introduce our guest, one of my top agents back in the day. Remember, this was like 2008 2009 Her name was Lauren Chu. She's in Chicago. Lauren, if you're listening, shout out to you. When 2010 11 Exodus 2008 2009 I was looking for more agents were crushing short sales, we took on a niche. And we started adapting to what the market was given us. And we went to where the transactions were occurring, which was the distressed market. Lauren at that time, I went out and recruited her cuz I knew she was a good agent. But her business was struggling. She went into the apartment niche, and she started renting apartments and she was making 20 grand a month just in the recession, she was making more money renting apartments and she was selling condos in downtown Chicago. So I tell you guys this because you're gonna see a lot of niches come up. And don't miss that opportunity because the riches are in the niches in a recession. And that's where we're headed. So without further ado, we're gonna go ahead and introduce our guest today. Mr. Alexander concepts she on that say correctly? Yep, perfect. Why don't you tell everybody who you are. Give me a little bit of intro what you do, and I got all kinds of questions for you. Cool. Soyeah, my name is Alexandra Concepcion. I run an apartment locating brokerage in Texas called taco street locating primarily based out of Austin. But I've got satellite operations over in Dallas in Houston been running the business for about five years close over 400 deals so yeah, kind of just stuck to this one niche and taken it as far as I can make it.Do you do any sales? Are you just doing just leasing?I don't do any sales. Love it.It's smart. Like we get into this thing where agents like Oh, I gotta sell because we see Josh Altman on Bravo and we think we have to go out there there's there's a lot of ways to make money in real estate guys. And it's not always where it's not always like being the sales leader of the industry. There's a lot of like silent killers in this industry. Alright, so let's get into this for I got to talk about the branding, because that's what got you on the show. And it's what I think you probably my guess is when people then you have to go look at his website, right? It's called taco Street. locating.com. And first off what I loved about it was like, I'm like, taco Street. Like it's just so different, and that it stopped my attention. I'm like, fuck, but from Taco street locating, I understand so much about you as an individual. You know what I mean? Like I knew you're outside the box, you're probably a little bit of fun. And I could have you could have came up with anything you could have done. Apartment finders, Austin. And you could have done blink, blink, blink real estate, apartment finding service, but that all falls on deaf ears. How important was it? If you look in hindsight of strategically picking that name versus going with other and did it push the needle?Oh, man, I have so many things to say. One won't back at all. The first thing was, I kind of just wanted to amuse myself. The idea of having a taco theme business was too absurd not to do. And I think and I think it actually makes a lot of sense. Like, I don't know if you've been to Austin, but it's an amazing food city. Taco city. I don't know if it's going to Chicago. But you go to any street, you can get tacos. And you just flip the words around. Street taco, taco Street. There's the brand100% Yeah. Did you are you like a taco fanatic yourself?Yeah, I'm, I'm a food fanatic period. Yeah, I try. I'm like a low budget Anthony Bourdain. I basically use this business as a conspiracy for me to travel the world. And do Anthony Bourdain type things. So yeah, it was one just I think, for my soul important that I could bring my actual self to the business, instead of some manufactured personality. I couldn't, it's this is the only way I could have done it. But the real like strategic reason is I think of everything in survival first framework. And when it comes to branding, reputation, I have to it stand out or die. Yeah. Because I don't believe in competition. Because if I approach things with a competitive mindset, I would look at what other people are doing and try to outdo what they're doing. But the reality when a client based business like this or any kind of anything, any business The trophy is a person and people have choice. Yep. So it's not I'm never gonna get beaten by another business. The my risk it's not being chosen. So the strategy is how do I make myself a replaceable or less replaceable? And so that I have to do things other people can't or won't do.100% you guys listen, replay that back like and just what he just unpacked there was quite a bit. First off, he says, Look, I needed to adapt my personality in the business. So basically, I can be excited about it. I needed to reflect it and I want you guys to look at your own real estate business right now the exact same way. Are you really marketing your broker's brand like I see us all the time in real estate you probably see it in Austin quite a bit where people are like, I worked for Cole banker, I worked for exp like exp like like there are so many agents I have a hard on for exp right now. And nothing bad. They're running a great organization. I'm not talking trash about any of it. But they their marketing. And they're really smart and how they they built the culture around it, where they're just pumping exp at exp right now is an energy. Real is like an energy. People are joining these companies because of the energy and the buzz and what they stand for, not what the name is. But when it comes to a consumer facing side, I just did my podcast last week on this 96% of consumers are going to hire the individual not the person they hang their flag with. Which means that if you're out there if one if you don't even have your own branding or logo, like you're way behind the times, you're an individual and just because you work at a brokerage doesn't mean you don't have your own brand 96% of people are gonna hire you over though brokerage. And that's in this type of business like people, whether you're looking for apartments to go rent or your houses buy, you're gonna do it with someone you can envision working with, right? You have to first form that connection with people before you get the opportunity to serve them. And that's why branding is so important. If not, you're just like, like going to Syria, like I look at real estate agents today is just like if you go down the cereal box line and you just go into cereal at the grocery store. There's a million different cereal boxes, right? But the cereal box aisle I'm talking about is the one at Aldi that just says cereal. There's no branding on any of them. Right. So what do you think? When you What do you tie in this taco street into your customer experience to do you guys have systems in place that like like you buy them taco gifts, stuff like that, like walk me through sort of beyond the brand, how do you live it through? How do you create that I experience in an apartment finding service.Yeah, it's, I take people off the tacos all the time. And that's part of that's a lot. It's a big, it's a fun part of the business is I get to be someone's ambassador to the city. I'm often the first person they made friends with when they moved to a new town. So I get to spend time with them one on one, shop around town, get tacos with them, or whatever. And there's a part of the process. There's a lot of food theme things in my process. One of my research phases is something I call an appetizer list, kind of just a beginner research phase. I've got really good food guides. On the taco street website, there is something I built called the mega map, which is basically my entire brain in digital form, at least when it comes to Austin. So it's like my food recommendations, my apartment recommendations, pretty much everything.So you're creating a lot of content around this as well. You're not just like waiting for people to come to you. You're like out there, creating content bringing people back. And what do you take in like the positioning of a tour guide? Like you said,Yeah, I'm sometimes it feels like, I'm an overpaid tour guide, which I'm totally fine with. But one thing I'm strategic about is something I call front end value. Compared to like back end value, and like back end value is like, hire me first, then I'll help you. And that's most service businesses. Whereas front end value is I'll help you first and then you'll hire me, because you trust me. So one thing I figured out was I was having the same conversations over and over and over again. And I'm like, what if I just made videos about this. So I made videos and blog posts that basically take the conversations I have over and over again, and just digitize them and promote like another functional standpoint. It gets the information out of my head and into the business. Again, it's, I think of everything through like a survival first standpoint, and a primary function of that. It's my website, my YouTube channel, my blogs are basically backup data storage for my brain.Yeah. And you're, he's you guys, he's repurposing everything. So like, I'm on his site right now. And you're looking, I'm gonna give you a couple of the, like, if you're not creating content, and you have to create content, it's the basis of this podcast like we create content, real estate marketing dude, as a video content creation company, for people in the real estate business. Right referral suite, which is our software is a content creation company that helps agents farm their database through direct mail, video, email, and social media. That's a little shout out and plug if you like what you just heard there, go and visit either site. But what he's describing to you guys, is the basis of content marketing, and content marketing, if I started, this is the baseline of our whole brand is I started this in 2013. This podcast started in 14 2014. This is content, right? Like and we're doing this, like, I don't want to do this podcast right now. Right? I'm enjoying talking to you. But it's another jour i have to do but I do it because content creation is part of my job. And we're gonna give a bunch of cool, valuable tips today, to everyone who's listening. We're doing like 30,000 35,000 downloads a month. And some of those people that get that tip, they're gonna go to Alex's website, and they're going to click on it, and maybe somebody goes even moving to Austin, some might reach out to Alex, but hey, can I join your team? Right? But that's because he's creating content. First, I'm creating content first, to establish and receive the permission to ask for their business, or the opportunity to have a conversation about their business. Without content, it's just a sales pitch, isn't it?Yeah. And another functional thing that happens. It's my first calls used to be like 2030 minutes. But nowadays, buy a ton people get to me. And they say, Hey, I watched your videos. I read your guides. I'm like, Oh, you're hired. Great. I know I've one. Yep. And that would have been like a half hour sales call is like 510 minutes. And it's the same result. Because I don't need to buy their trust. I don't need to convince them. They're they've already they're already sold. It because yeah, Have a see me as a person as a human. Like some corporate robot, oh, I It's relatable. I like this guy. Yeah,just relatable like people like, oh, I can trust this guy. Your website, folks today is your business card people aren't visiting your website to look for properties for sale, they're visiting their website to interview you without speaking to you. And the more content you have on there you write, like when people join our services either already, if they already know me, and they've been on the podcast, they're like 80%, more likely just to sign up on the spot. If it's a stranger, and they have no idea, the brand, the closing ratios, and their playing ratios are just way less. And it makes sense like people want ultimately people just want to know who they're working with. I was just doing some stats on this when I was working on a presentation. And it went in it was to the tune of regardless of the age groups, it was over 80 It was like 78% 8180 to 85 79% different age groups of people hire the first person they meet with, because nobody wants to like go out and be like in there. Everyone's like, oh, I need a super duper listing presentation, I'm going up against other agents like on a listing presentation, only, like less than five less than one or 2% of people interviewed three plus agents. It was like less than 4% interview two or something like that most people just close with the first one they meet with so folks make it easier to help make up their mind. Right, all you need to do is humanize your brand. Let people know you know what you're doing. And that's 99% of the battle. This is not rocket science.Yeah, and there's a few other ways I think about it. With taco street, I own the brand. I'm not renting another company's brand. And I think ownership of your core assets is one of the most important survival protocols you can have. Because my brand contains my reputation. And that contains the relationships I have with my clients and the way people feel about me. But yeah, not renting another brokerages brand I've never yeah, I've just never been into that.Most agents today like so many agents don't even have a website. And then they just use the you know, the the website on their brokerages page, which is great for your broker, because you're building their brand not your own. It's the same thing as like when an agent has a sign, or listing, they go out in they put their broker just sign they have none of their own brand name. Well, you're just you're empowering your brokers brand again, you need to put your personality into this stuff. It is so so important. As long as you're playing the long game, like there's a difference between agents running, you're running a business, dude, you get it? Right, but most agents are just chasing a check. The difference is, is everything you do is for the back end of the business, even if it's content, like he's not just creating a video like he's spent all this time building, if you go I'm on a site right now he spent all this time building this mega maps thing. And then when he started, you know, if you look on this on his website, he has like 33 listings 51 listings at 60. There's a ton of content that he has here. But he had to start somewhere. You started with the first one, right? That's the people's biggest hurdle. Everyone wants to get to where you're at. But no one wants to put in the work to do it.Yeah, I see that a lot in apartment locating. The thing is apartment locating isn't hard. But it's also this. What makes it easy also makes it hard. And a lot of people just don't do the basic foundational work to get ahead. Yeah. And there's the training isn't very good. Most brokerages wants you to be more of an employee than kind of running your own ship. Yeah, it's a lot of nonsense going on in the business.How are you finding most of your clients now? Like I know, I'm sure a lot of people find you online, your YouTube channel and all that. But like when you started out, like where did you start? Where did you find clients when you go when you started for anyone that's like, it sounds like a good idea. But it's such an uphill battle. How am I gonna get there by starting right now? Dammit.Yeah, that's a good question. Early on, like the first few months I was using like Craigslist, just to find leads. But nowadays, there's a lot of like good syndicated advertising platforms. You can either pay for them or like just post a bunch of ads. That's something you can do like now and get leads that way. It's how a lot of people start off. A lot of people start off doing that, but never really go to the next step of building their own brand getting their own reputation. So there's a difference. There's so there's Something I make a distinction between rented marketing channels and owned marketing channels. So early on, I had to rely on rented channels that I didn't own or control like Craigslist or parkruns.com or whatever. And those channels like they're powerful, but they're fragile. And I knew in the long term if I wanted to control my business and really own my business, I needed to own my marketing channels. So that's why I invested early on in the website because I knew I couldn't just rely on these other channels I didn't control so now my website generates a ton of leads. And like people that the if you want to have a little bit of fun, the the lead form that I have it's pretty fun to go through. It's It's fun, it's silly it's very effective. Yeah,it's different. Yeah, here I'm going to do it right now walk people through it Yeah, I was just like a type form.No, no, I used to me way better so called involve me. Yeah, cool. Yeah, it's fun. It's really customizable.Everything about his brand you guys when you go on his site is like so onpoint like everything like there's tacos in the background? No, it'd be really fun like if you were to do like, like preview listing shoots and just had like the taco like, what would this taco look like in your kitchen? Oh, man, that would be so fucking fun like if you had if you just had like the like the kitchen but there's just a taco like a listing tour but there's just tacos everywhere. But just like the tacos in the amenities the photos there's like a taco in the pool drinking chillin there's a taco in the gym working out there's a taco like all over and all those amenity things like that would be that would fucking crush.Yeah, I've only got like the tip of the iceberg of what'sgot so there's so many different things you can do talk of trucks. Tell me what else you're doing. What so give me some of your outside the box. So you got this brand new. You got all this? Give me some like the crazy shit you've done? Like, what kind of any events you had that were like super duper successful, like any anything outside of the box. And you've they started doing that. Good or bad?I haven't really done events. The funny thing is, I'm a lot better at branding and then I am a self promotion. You won't see anything real estate related on my Instagram. Yeah. For what, for better and worse. I'm more of a product oriented person. Which gives me a different perspective of the business. Yeah, whereas like, I want to make sure the thing is as good as possible, in this case, the website or the actual service.Let's unpack that really quick. You just had something on the fucking head and it was huge. Branding versus self promotion. This is the name of the game right here. Um, are you an introvert? A little bit analytical.I'm a lot of things. I wouldn't say I'm an introvert because I actually love being around people. I'm very introspective. Which means I'm in my head all the time. I just have kind of a different way of thinking about it. But yeah, you put me like in a party in a whole like big room. I'm probably gonna like wallflower to the back. I'm not giving me like the center of the party super connecting with everyone. So don't feelYeah. Yeah. Here's, here's everyone's biggest some branding versus self promotion. Now, you created taco street locating and you have no problem screaming taco street reload or locating from the rooftop, right. But it would probably be a lot harder for you to market this if this was called Alexander Concepcion. Yeah, because it's your personnel. And that's, that's the number one problem that everybody has in creating content, is they don't realize most agents will you first you have to identify a brand and something you stand for. You got to find that one thing. And Alexander's world it's tacos in my world is dude, what is that one thing for you. But then secondly, is you have to scream it from the rooftops. And in real estate people don't realize that this face you have here this thing that God gave you is the brand. And the more you put it out there, the more business you're gonna get. But most people don't see themselves as a brand. They see themselves as a father, a dad, they see themselves as a sinner, whatever they may be, they don't look at themselves as a brand, but 96% of people hire you, not the brokerage you're with, therefore you are.Yeah, so there's a few ways to think about that.I'm the same way it's easier for me to market real estate marketing dude than it is for me to market Mike Cuevas because I hate self promotion. I hate like I don't even take that many photos of myself on social and I'm not shy, I just don't like, say me, me, me, me I like saying I want to give to you more I want to pour into people. And I struggle with that as well. But what branding versus self promotion you have to realize is that once you identify your brand, it's all promotion. 24/7. The difference is, you're not doing in a in a in a sales type way you're doing it through story through marketing through content. self promotion is saying buy, buy, sell, buy, sell, buy, sell, buy, sell, come rent for me, come rent for me, branding and marketing is don't forget I exist. Oh, by the way, here's what I can help you with. There's a major difference in within, in that you guys very well said. Sorry. I don't mean to cut you off. I don't know where we're at. But that was super good point you made. You were getting to like anything crazy. You did, I believe.Um, I don't have a lot of crazy stories and apartment locating honestly, it's a it's a, it's a low drama business. Transactions are fairly straightforward. Things don't get crazy, like they would in traditional real estate sales. So there aren't a lot of experiences that stand out as like, really, off the grid wild and crazy things. If transactions don't go through, like, Yeah, it sucks. For a lot of them, like, yeah, I have a great time with a client, they apply to an apartment, we hang out. A lot of them I've become good friends with. But overall, it's not a high trauma business. Which is a big reason I do apartment locating. It's because it's just a lower stress lower. It's just less of an emotional roller coaster.I hated real estate.Right? And I don't plan on getting into real estate sales. I'm planning on sticking to apartment locating. I like the brand that I have. I like that the brand is something people like that it's unique. It's a valuable resource for people moving to the city. But yeah, it's given me a lot of joy and pleasure. Realizing that I that my crazy ideas can work. And if more than anything else, this business has been a canvas for my creativity for like my weirdness and silliness. And for that I'm just really grateful to what the business has been for me.It's awesome. Love it. It looks like you're enjoying yourself, man. I mean, you could hear it. He's like he's living his brand, folks. This is how it's done. Alexander, do you have any closing thoughts? For anybody?Yeah. For anyone thinking about surviving the upcoming recession apartment locating is a great niche to look into for a wide variety of reasons. Yep. I could explain a little bit more if you'd like.Yeah, go ahead. You have a you have a course up where you could for those you guys I want to take him up on it. Go ahead Tom a little bit more about it.Yeah, so there is a website that I have called apartment locating mastery.com It's basically a how to guide on how to start apartment locating and I've got a free basics course that just explains what the business is how it works. So you can decide if going down this rabbit hole is worth it. Because it's not for everyone. And the last thing would want to do is try to get someone into the business who shouldn't be on business. Yeah. But ya know, it's uh there's I'm not really worried about the recession for myself. I wouldn'tyou're good. Yeah, at least things gonna be up you're in a good spot. People are gonna have to live somewhere you're out you're all good. You're safe. No doubt do it I got I just want to market tacos all day so good. Well, hey, why don't you give them that site where they can find you and then we'll get this rep.Yeah, it's the brokerage is Taco street located golf COMM With the apartment locating training course is apartment locating mastery.comAppreciate it man. Appreciate your insight. Folks, take what you get here today. You're in the fourth quarter. We're getting to that holiday season. Regardless of what the market is each and every year when thanksgiving to New Year's. This is the time to work on your business. Generally things are a little slow but probably extra slower this year. But with the holidays this is true in any market regardless of what it's doing. Spend some time to work on your brand like if you guys need help, will brand you this is what I do. I'm happy to tell you who the hell you Learn how to market it. But you got to make the time you got to invest in your in yourself not only just with money, but strategy, like that's the most important part of this business, the brand is everything. Because the rest is just a commodity and most people are asking themselves What the hell is the difference between you and your competition? Is it that you do it when a taco away? Or is it that you do it in your way, like whatever that is, that's what people remember. So thank you for sharing that. Very good. And folks, if you have any additional questions about video marketing, or you'd like to check out our new software, please go ahead and do it. It's called referral suite.com That's referral suite SW E T. And we just launched it and it'll put you on a map and make sure everyone that you know doesn't forget what you do for a living so you could keep attracting more clients and stop chasing transactions. Appreciate guys listen to their episode. We'll see you guys next week. Have a good one like thank you for watching another episode of the real estate marketing dude podcast. If you need help with video or finding out what your brand is, visit our website at WWW dot real estate marketing do.com We make branding and video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training, and then schedule time to speak with a dude and get you rollin in your local marketplace. Thanks for watching another episode of the podcast. We'll see you next time.Transcribed by https://otter.ai

sunsets selling sunset million dollar listing josh altman

Play Episode Listen Later Sep 8, 2022 15:46

Million Dollar Listing stars Josh and Matt Altman joined the show. We learnt how much they made in 2021, their realtor secrets and something HUGE about the Selling Sunset cast. Listen for the goss!See omnystudio.com/listener for privacy information.

sunsets selling sunset million dollar listing josh altman

Play Episode Listen Later Sep 8, 2022 16:30

Million Dollar Listing stars Josh and Matt Altman joined the show. We learnt how much they made in 2021, their realtor secrets and something HUGE about the Selling Sunset cast. Listen for the goss!

#15 - Josh Altman & Josh Flagg

Thinking outside the box with Gavin Rubinstein

Play Episode Listen Later Sep 8, 2022 16:27

Josh Flagg & Josh Altman are two of America's most successful and sought-after luxury real estate agents, having completed more than five billion dollars in residential real estate sales in the past decade. Altman & Flagg are the number one and two agents in sales in the world's most competitive market and stars of Million Dollar Listing LA. Fresh off the plane, the dynamic duo sit down with Gavin ahead of their live events in Australia. See omnystudio.com/listener for privacy information.

america australia fresh flagg million dollar listing la josh flagg josh altman

Bid My Listing with Ryan Dranginis & Chris Wesser

Play Episode Listen Later Jul 23, 2022 23:00

Today we are talking with Ryan Dranginis and Chris Wesser about their new service, Bid My Listing. It provides transparency to real estate agents and sellers, allowing realtors to bid on listings, not leads. Sellers get the chance to choose from multiple realtors and decide which is the best fit for them. Ryan Dranginis, Chief Marketing Officer, and Chris Wesser, Chief Strategy Officer, are part of an exciting new tool for sellers and agents; Bid My Listing. Be sure to check out their website and social media platforms at BidMyListing.com.Three Things You'll Learn in This EpisodeWhat is Bid My Listing?How it benefits both agents and sellers. How it provides transparency to the selling process. ResourcesCheck Out Their WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas a real estate marketing. This podcast is all about building a strong personal brand people have come to know, like trust, and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started.What's up ladies andgentlemen, welcome another episode of the real estate marketing dude, podcast. What we're talking about today, folks, as Welcome to the shift should happen. So shift happens during the shift, this will be my second one and my career. And there's a major and major opportunities always within shifts. So what I like to say market shares are taken. Because when things are going really good, no one really grows except the ones doing all the deals. And when things start going a little better, a little shaky, there's opportunity for the rest of the people, the most of the people to get in the office or get into the business and make some traction. So we're story today, interruption is here, guys. This is my neighbor I have on the podcast, but he has a company that is called Bid my listing, which is a new listing service for real estate agents. And they're making some waves. As a matter of fact, one of my old friends from Chicago sent me a message on Facebook the other day, he's like this fucking bid, my listing thing is got some traction, I feel bad for the real estate agents out there. And I'm like, well, they're not trying to take real estate out of the agent out of the deal. They're trying to work with real estate agents and give sellers a new alternative to selling their property today, because that's what sellers want. If you guys have been on the show, you've realized that we have a couple things going on in the space as well. Owner advocate, we offer seller multiple options, and no one hires you for what the hell you do. They hire you for how you do it. So we're gonna dig underneath the hood, see what these dudes are up to. And I'm gonna tell you why you should sign up for their service by the end of this because it's free, and you have nothing to lose, and you might get a listing or two. So I'm gonna be coming with some value today. Without further ado, gentlemen, why don't we introduce you guys to the show, Ryan and Chris, why don't you guys go ahead, introduce yourselves. Tell them who the hell you are. And let's get into it. All right,awesome, Mike. Number one. Thanks for the intro number two. Thanks for having us on here. You've got some cute kids and some good smelling barbecue that I constantly see out there in the street. So nice to be chatting with you here on the pod.What else do you expect from a bunch of Mexicans?Good stuff. So I'm the Chief Marketing Officer of Bid my listing. Really excited to be here talking to you and everybody who's listening in the podcast. We are a place where you can buy listings, not leads, and we can talk a lot more about that. But disruption is the right way to position it. And we're you know, we're feeling good about where we are for the shift. So excited to chat here. Thank you for having us.grisco Reddit. Yeah, sure. Thanks, Mike. Like Ryan, super happy to be here. My name is Chris Weser. I'm the Chief Strategy Officer of bid whitelisting. And my job is to kind of make sure we have world class practices, world class people, so that we can deliver a world class product to the world and really thankful for the team we built. Super excited to have Ryan on board because he's crushing it. And we're watching progress happen every single minute, which is cool. What does what has been my listing and why is Josh Altman all over my Facebook feed?That is a great question. And number one is all your Facebook feed because we are good at retargeting you. But number two, Josh Altman is the co founder of good my listing. But my listing is a place where real estate agents can find listings, not leads. So that you know our mission is to help people make smart decisions about real estate. And when I say people, we're talking about home sellers, and we're talking about real estate agents. So the experience on Bid my listing is pretty simple. I come to bid my listing.com type in my property address in a couple of clicks. As a home seller, I can put my listing up for auction. And as a real estate agent, I can come to bid my listing and see real estate listings that are up for auction in my area. So I can place a bid on that listing, I can specify a payment of cash upfront that I'm willing to offer that home seller for the opportunity to represent the sale of their home, specify my commission amount or listing term. I can talk a little bit about my marketing plan and why I'm the perfect fit to sell that home for that home seller. Click a button and the homeowner gets a chance to review the bids and hopefully selects you as the winning agent and you guys march off happily into the future. Sure.So I'm a seller. I want to list my house, you guys. They call me you guys. You say, Alright agents, here's a house who wants to bid on it. And then highest bidder, whoever that necessarily has been or whoever the seller wants to choose to represent them. And this agent would pay for that listing. And now they have a listing. Yep, that's That'sexactly it. So Josh Altman, in our co founder, Matt Perlman got together, Matt was actually selling his home, he, he lived up there in a beautiful property and lawn was good friends with Josh, they went out to dinner. And Matt was like, Hey, here's what's happening, I got a bunch of agents coming to my property, you know, walk me around my house, tell me how awesome they are sitting in my kitchen table, pitching me on whatever the you know, however, they are the best fit to sell my house. He signed a listing agreement in the agent took off went a different direction. And, you know, try to find a bunch of other listings for for themselves. So Matt got together with Josh and said, hey, the process is broken. The way that we fix this is by providing transparency in the process. So they could bid my listing as almost a digital version of the kitchen table, where the home seller is going to receive bids, and the home seller has the opportunity to select the agent that's the right fit for them. So not just based on cash, not just based on commission, but based on that agents reputation, and their plan to market that specific property.So, folks, what I want you guys to get out of the show is that sellers wants something different. The truth is 99.9% of you fucking guys are offering the same damn shit. Hey, I'll put your lesson in amaryllis, I'll put a sign in here and I'm gonna sit there and pray for a buyer to come. And then I might have some open houses and kick you out on Sunday. That's not a marketing plan anymore. And it does not guarantee or warrant five to 6% Commission anymore. Sellers aren't commission compression is a real thing. In Phoenix, you guys, you could talk to my partner out there, the Commission's is getting down to 4%, four and a half percent. And you have the appetite is out there. There's a reason why you have big tech. You have these large funds, these corporations, he's known as I buyers, you have transactional funding, you have fixed endless companies, you have, you have Wall Street involved in real estates and asset class today, which has a lot of interruption. And companies like this are going about to eat your guys's lunch. And the reason for that is because they're doing something different. That's all anyone wants. The only industry that hasn't changed in the last 50 fucking years has been the real estate industry the same way you sold the house and 1950s Exact same way you sell houses in 2022. The car industry has changed. I could go buy a frickin car out of a vending machine today. But yeah, when I saw my house, it's been the same damn thing since our parents bought their first, isn't it? Has anything changed in the real estate industry? Ever? On the listing side?Yeah, so I like to think about it. So, Chris, although I'm a Marine, and he's an army guy, and I don't like to say nice. But when I initially met with Chris, he has a really good, you know, strategy and has done a lot of research on the market. I'll let him talk a little bit about the money that's being spent at the top of the funnel. And kind of how we think about the industry ultimately being able to help agents do what they're good at, which is connect with home sellers directly and provide an incredible experience during the sale at home.Chris is sure what the number is saying what your research as it came out to this idea. What do sellers want?Yeah, so so Like Ryan said, So Matt Perlman, our co founder was selling his house, he realized the interests are not really truly aligned. Right? Number one, number two, you just mentioned the word asset class. No one had ever treated the listing as an asset before Matt, being a serial founder who's incredibly insightful about things like that said, Wait a minute, my listing shouldn't be an asset like these people want to go make commission from my house, they should pay me for that opportunity. I should have something up front for that. So we developed Bid my listing. And once we got started about a year ago, and started digging into the numbers, and substantiating sort of where we thought we could be in the market, something popped out at us. And that is today, agents spend about $22 billion a year in marketing to secure listings, right. So they do that through all of the standard channels, that most agents can't tell you how it works, or why it works, right. They're there. They're giving their money to digital marketers and others who are hopefully delivering them leads that hopefully turn into listings. So what we realized is, wait a minute, we can just bring the two parties together directly. The agents can spend that 22 billion through our platform, and they can buy the exact listings that they want, right and with our sort of matching algorithms will be able to match the buyer and the seller and the agents so that you have the best data truly the best agent for you and the homeowner is going to get some cash up front, you know Agent has skin in the game, you get compensated for that asset. And the interests are truly aligned. So that was the theory. What's really cool and Brian can speak to this better than me. As we're watching it play out and we're and we're pushing, you know, marketing dollars out there into the world ourselves and bringing people in. The value proposition is so overwhelmingly good and the interests are so overwhelmingly aligned, that our that our marketing spend is just more efficient than anything you're seeing out there in the market because people love it. I loveFirst off, let's be honest, 90% of agents who are buying leads, don't even call back any follow up on them, but they just don't know what's wrong with our industry. But, and you guys know this, like you guys will get leads, but you don't follow up with them. And then the other problem that so many agents have in the online space, at least with digital marketing is they don't have the either technology, the wherewithal, the skills, the autoresponders, the lead capture tools to actually effectively do it at high scale. And you're right, it's very expensive. And that's why most people don't do it. They lack skills, or they lack the knowledge. Many, many times and you guys are solving that for agents, because you're right, an agent that is going to try to go out on Facebook ads and generate, you know, we have some contract costs up to 700 $800 for to acquire a listing contract, you could determine if you really know what you're doing your cost of acquisition for listing contract, but 99% I just don't understand what I just said. And it's right, and then you just end up we just throw we call wishful marketing, right? Yeah. So my own agents on my team is like, Mike, I'm gonna go out there and go farm this area. I'm like, bro, you have 5000 friends on Facebook. Why are you gonna go farm a bunch of strangers? farm that people you know, they all have a referral for you. So we spent you're right, we spend our money carelessly. I think a lot of the reasons we get paid a lot. And we do close a house. Like shatters 20 grand myself throw one at this. See what happens, right? But no one is approaching adspend in a business mentality. Very few people. Yeah, yeah.100% agree with you there, Mike. And if you if you can look out your window and see my whiteboard here on the wall. The way that we like to think about it is so you're looking at a marketing funnel, right? top of the funnel, you have people that are thinking about selling their house, bottom of the funnel, yet people are actually doing something, there's an entire industry hundreds, if not 1000s of companies that exist in that funnel that are helping real estate agents get those thinkers to the point where they're doers, the way that we're approaching the industry is we're taking that funnel and we're overlaying a tee on top of it. And we're saying to agents come to us, we're going to connect you with those doers. We're going to connect with home sellers that are ready to transact. And we're gonna allow you to focus your time and most importantly, your marketing dollars on the thing that matters the most, which is getting in front of those home sellers, knowing your ROI being in complete control of your marketing budget, sitting down on a Monday morning and saying instead of spending the week you know going out and working my farm knocking on doors doing all the things I want to do acquire home sellers. I can sell my calendar not am on Monday morning, I'm logging into my listing. I'm deploying my marketing budget to get seller listings. And it's you know, it's that simplekeep turning my mute on here, guys, but what do you guys think that I like it a lot. I think that I'm I'm curious to know what your research shows on and I'm sure Chris sounds like a really really smart dude here. And I'm sure you did some research and you guys did stuff of what sellers want. What do sellers want today from their agents? Do you guys have any color on that?I'll take it past that. And on the Chris of the, you know, I mentioned we're Think of us as the digital version of the kitchen table. So you know right now I can pull up my phone, I can click a button and you and I can have a burrito delivered in the next 10 minutes. I can click another button and Uber picks us up and brings us to downtown Encinitas. You know, the world is used to transparency the world is used to removing friction. So digital products that are removing friction, and that's what homeowners want. So homeowners want to sit down, they want to treat you know, they want to treat the sell their home like it's the most one of the most important business transactions in their life and be able to see transparently, I want to see 20 agents who are bidding on my listing I want to see their reputation I want to see their marketing plans. And you know, I want to I want to be able to make a decision smartly. I want to make a decision on my terms and that's what we're providing to a home sellers and that's that's what's really resonate and that's what they're loving about the platform.What I like about this is I used to lose a couple of listings to little cousin Billy who just got his license a little prick or Aunt Susie the realtor, you know, every year this happens to agents. This is though such a USP though I could see that occurring. Because with anything you guys you have to first generate attention the first time you get the opportunity pitch your business, whatever it is in any business if you don't generate the opportunity and I Think what the interrupt is like, hey, I'll buy your listing or I'll pay for your listing. Like that's sexy. Like every seller just say, Wait, what? I'm gonna hire a realtor anyways, they're gonna charge me five or 6% of your time me, I'm gonna have a way to get my best, the best realtor out all of them, and then they're gonna pay me to represent me. And then they're that means that they're gonna fight for it. So there's a very famous tagline by LendingTree says when banks compete, you win. It's very similar, right?Yes, yes. The tool, Priceline adage says thatPriceline Yeah, when banks compete, you win. Was that Priceline? Travel? Travel? Travel? Yeah.So but it's, you know, it's the same exact thing. It's, it's giving homeowners you know, both transparency, flexibility, and they be able to make a decision on their terms. And it's, you know, one of the stats that we pulled is 75% of people that are selling their home meet with less than two agents? And are they're basically making a decision, because it's easy, you know, like, if, without my listing, you know, I'm going to call up the first guy that drops me a postcard, or the first guy that I see on Facebook, or I'm going to go ask you, Mike, across the street. And yeah, you know, refer me to or yourself. So the, we're helping people make smart decisions, which means, you know, I can pull on my phone and see all the the price of every stock in the US or, you know, whatever I want to see, we're helping home sellers do the same thing.I like it. I like it. I just it just, it's it seems so simple. But yet so effective, you know, and you're just like, Why isn't anyone thought about this before? But again, it's because we're a bunch of dinosaurs. No one's ever done anything differently before. And anyone who's doing anything differently is getting buzz and the buzz is what you need, especially in a shift like this. What do you got? What do you guys think's gonna happen? With this market? Right here? We're seeing the shift some places more than others. I'm seeing that all over the country. How do you think this plays in into all of that? I think it's a positive for you guys.Yeah, I mean, yeah, I'm too I think the you know, there's inventory constraints across the board. That's something that we're, you know, we're all dealing with the, you know, what we've found, in our early days of working with a bunch of different home sellers is this number one, it solves a real problem. So inflation is on the rise, putting cash in the homeowners pocket is a good thing. Number two, it's a very effective tool for people that are publishing listings at scale. So you know, there's a shortage of housing across the board, new housing developers, it's a very efficient way to get their listings to market. So whether you're architect developer, big builder, there's a lot of traction there. So you know, I think, whatever direction the market decides to go, we're gonna be well positioned to receive it.I like it. Any other things that you guys think you want to add in on here? And where do you guys find most of your sellers at? Is this all online marketing? You guys doing a lot of different channels? How are you finding sellers? What are you targeting? If you're willing to share any of that?Yep. So I think an important caveat here is, we're you know, we're early days, I've been my listening. So we officially launched the platform on June 2, we've seen tremendous traction, most of our marketing to date on the home seller side has been primarily direct response, you know, using Facebook, and other digital channels. It's an incredible for us to have somebody like Josh Altman, as a co founder, he has an incredible sphere of influence that he's been activating for us, which is, you know, which is great, especially on the agent side, keep an eye out for us agents in the National Association of REALTORS publication that's coming out here in a couple of days. So we'll be doing some introductions there. So the important thing on the marketing side is the word network product. So you know, a lot like Tinder, where if there's not two people that want to date in an area, then the product doesn't make a lot of sense. For us, we're a network product. So think of us as an extension of your marketing team. You come to my listing, you sign up, it's fast, easy, and it's free. We see a concentration of agents in a zip code, and we go out and turn our marketing laser on that zip code, and we're acquiring homeowner listings. So and we've, you know, I feel like Chris alluded to it. Right now, positioning is Get Paid cash upfront and make a smart decision about selling your home really resonates. So it's been a real good interaction in the early days.Yeah, so different. Chris, how about you?I guess the one thing I would want to add because this is just it's resonated with everybody I've spoken to I spend a lot of time speaking to VC analysts to spend their entire lives studying this industry. And the thing that really really resonates a lot with me is today if you look at NAR, NAR says that agents spend somewhere around 75% of their time hunting for business. And to me, it's just really, really cool that agents can now spend 99% of their time selling listings that they buy on Bid my listing. Anytime you talk about that with with economists, they just see that as a massively disruptive thing, because it allows the agent to spend the vast majority of their time doing what they're really good at. And it's kind of kind of one of my favorite pieces of the entire company's puzzle.Like it. Why don't you guys go ahead and tell them one more time where you could get any other closing thoughts you want to add in here. But make sense, folks, this is very simple. These guys are doing some different setup for their stuff. But regardless, you have to do something different. You don't get noticed. That's what this is all about. Differentiation is a good thing in real estate because everyone's doing the same thing. It's not that hard to stand out. There's only one real estate marketing Dude, that's done on purpose. Right? There's one other dudes out there. And that's done for brands. I get it all the time. There's a reason brand matters. USP matters, differentiation matters. So go ahead at right once you guys close it out.Awesome. Well, again, thanks for having us, Mike. we've chatted about this over beers and excited to be talking about it. You're on your podcast. For everybody who's listening, signing up for bid my listing. It's fast, it's easy, it's free. Go to bid my listing.com. Follow us on Instagram. You'll see alerts come out. When we have listings. If you sign up, you'll get alerts when there's listings in your area. But we're here to make a real change. We're here to help agents deliver a great experience to home sellers. And we're excited to be here and look forward to seeing you there. My listening.Sir, I appreciate you guys. Thanks for coming on to the show. And thank you for listening to another episode of Real Estate Marketing podcast. Folks, if you want to build a personal brands very simple script, edit and distribute your videos and put you on the map. Real estate is not hard. It's a giant popularity contest. And the more people know who the hell you are the more opportunities that arise because 10 to 15% of them are moving this year and 100% of them have a referral. And the one they always hire is the one they know first and foremost, at least to the tune of 80% So visit our website at WWW dot real estate marketing do.com Subscribe and schedule a demo with a dude quit waiting. What are you doing schedule now? Thank you guys for listening and we'll see you next week peace. Thank you for watching another episode of the real estate marketing dude podcast. If you need help with video or finding out what your brand is, visit our website at WWW dot real estate marketing dude.com We make branding video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training, and then schedule a time to speak with the dude and get you rolling in your local marketplace. Thanks for watching another episode of the podcasts. We'll see you next time.Transcribed by https://otter.ai

million dollars million dollar listing josh altman

Play Episode Listen Later Jul 20, 2022 8:04

Josh Altman joined the show and revealed that he loves Kyle's show 'Luxe Listings Sydney'! Learn more about your ad choices. Visit megaphone.fm/adchoices

million dollars million dollar listing josh altman

Play Episode Listen Later Jul 20, 2022 7:20

Josh Altman joined the show and revealed that he loves Kyle's show 'Luxe Listings Sydney'!See omnystudio.com/listener for privacy information.

RealityBites Producer's Corner w/ Special Guest Bravo Executive Producer (Part 2)

RealityBites

Play Episode Listen Later Jul 19, 2022 78:35

Get excited! The wait is finally over! JJ was joined by a friend and colleague, Executive Producer (we'll call her "EP"), for a very special Producer's Corner, and without further adieu, here's Part 2!! Thanks for your patience! We dove into a ton of topics in Part 1, and in this installment, EP gets in there and dishes some dirt on your favorite Bravolebrities and what goes on behind the Bravo Blue curtain! "EP" has produced such shows as The Real Housewives of New York, Pump Rules, The Real Housewives of New Jersey, Texicanas, Southern Charm, Manzo'd With Children, and Million Dollar Listing: Los Angeles, just to name a few! EPISODE BREAKDOWNREUNIONS – 02:16:25Why are reunions filmed during the middle of the season and not towards the end? PRODUCTION/PRODUCER – 11:20:00 Are you a full-time production company employee, or are producers freelancers/contractors?ALL THINGS HOUSEWIVES – 13:30:00 Do you know which housewives have left on their own versus being fired? How do they find out they are not asked back next season? Does the production company chat with them, or do they not receive a contract or are ghosted?Who technically fires The Housewives? The production company or Bravo?Have you ever met Kelly Bensimon, and is she that bat shit crazy in real life or is that for the cameras?How hard it is to work with a Housewife as a producer?What is the craziest thing seen when working with real housewives?SOUTHERN CHARM – 50:50:00 On Southern Charm, which cast member is the worst to film with and why?TEXICANAS – 58:35:50 Why wasn't Texicanas RHOSA? Why weren't they given the same va-va-voom like housewife franchises? Is it cause they're Latina?MILLION DOLLAR LISTING – 01:05:37Was the EP working on MDLLA when Josh Flagg slapped Josh Altman? If so, was it real?Are the listings on Million Dollar Listing fake?Check us out on our IG @reality.bites.podcast and DM us with any burning questions you want to be answered or if you just want to shoot the shit... Or on TikTok @realitybitespodcast! And, as always, PLEASE Rate and Review wherever you listen to your podcasts!

Ep47 - Million Dollar Listing Down Under Series - Josh Flagg

Real Estate Renegades with Glenn Twiddle

Play Episode Listen Later Jul 8, 2022 11:01

Josh Flag, one of the longest running cast members of the hit real estate reality TV show Million Dollar Listing LA. Josh joins us for the first time in Australia. In this interview, Glenn flies to LA to spend some time in the offices of Josh Altman and spend some time up close and personal with Josh Flag. For tickets to join Josh Live, visit the https://www.milliondollaragentsummit.com.au/

tv australia marketing motivation real estate million dollars realtors million dollar listing real estate coach real estate coaching real estate training million dollar listing la josh flagg josh altman

LA Million Dollar Listing Josh Flagg, Josh Altman & Bobby Boyd

Juicy Scoop with Heather McDonald

Play Episode Listen Later Jan 27, 2022 64:03

Heather has Josh Flagg, Josh Altman and Bobby Boyd on today to talk about their new show Josh and Josh Million Dollar Listing Los Angeles. She confronts them to ask why Peter's face was blurred out in a picture on the show and their recent friend poaching. While explaining how they got their start in real estate they share their best tips for success and how many open houses they have used for more than just showings… Josh and Josh address their long standing feud and how they went from enemies to friends to now loyal business partners. Bobby breaks down the various categories of gays for Heather as she tries to decide which one she would let Peter leave her for, and answer some in-depth questions from Juicy Scoopers.Subscribe to Juicy Scoop with Heather McDonald on iTunes, the podcast app, and get extra juice on Patreon: https://www.patreon.com/juicyscoopSee me Live: https://heathermcdonald.net/Follow me: @heathermcdonald Sponsors:Strongeru.com/juicy for 20% off your first sessionJoybird.com/juicy for 35% offwww.sleepnumber.com/juicy www.betterhelp.com/heather Takecareof.com use code juicy50 for 50% off

live los angeles house reality comedy real estate million dollars bravo boyd pretty in pink million dollar listing heather mcdonald juicy scoop josh flagg josh altman

LA Million Dollar Listing Josh Flagg, Josh Altman & Bobby Boyd

Juicy Scoop with Heather McDonald

Play Episode Listen Later Jan 27, 2022 64:03

live los angeles house reality comedy real estate million dollars bravo boyd pretty in pink million dollar listing heather mcdonald juicy scoop josh flagg josh altman

Tristan Thompson is back on his BS, Bravolebs are giving us everything we never asked for, Fancy Pants is finally back in the OC, & much more!

Bottoms Up for Bravo

Play Episode Listen Later Dec 6, 2021 113:09

Intro & door update (2:10), Pop culture news (14:14), Bravo news (33:18), Bravo recaps (1:06:00), Other TV (1:41:30), CHEERS

Cast of Million Dollar Listing: Los Angeles

Watch What Happens Live with Andy Cohen

Play Episode Listen Later Nov 5, 2021 25:07

Tracy Tutor, Josh Flagg, Josh Altman, James Harris & David Parnes join host Andy Cohen. Listen to lively debates on everything from the latest drama surrounding your favorite Bravolebrities to what celebrity is making headlines that week live from the WWHL clubhouse.Aired on 11/04/21Binge all your favorite Bravo shows with the Bravo app: bravotv.com/getbravoSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dennis Miller+1: Josh Altman on if the ‘hot' real estate market will cool down anytime soon

Play Episode Listen Later Oct 26, 2021 25:21

Real estate agent Josh Altman, who sold over a billion dollar worth of houses in 2021, explains why the market is so hot right now and if he sees it ever cooling down. Plus, some of the benefits of investing in real estate right now.

real real estate markets cool down dennis miller josh altman

The TRUTH About Being A Real Estate Agent [What They Don't Tell You]

THE FINEST AGENTS: Dominate the Real Estate Market

Play Episode Listen Later Sep 22, 2021 11:54

The Truth about being a real estate agent, what they don't tell you. Are you think about taking the real estate exam or becoming a new realtor? This video will go over the pros and cons of being a realtor in 2021 and tell you the truth about the real estate business! Do you want to join eXp Realty or are you considering making the switch to eXp, but would you like an inside look at eXp Realty? Today, in this video, Laurie Derickson and Kalene Zaabadick, will talk about eXp Realty like no one has before. He will discuss the truth about eXp and show you things no one will tell you about eXp Realty!NO COST Lead Generation For Real Estate Agents in 2021 // Do you want to know how to get free real estate leads? Do you want to increase your real estate leads?

stand truth iphone real estate realtors real estate agents exp cold calling exp realty tom ferry door knocking kevin ward mike ferry million dollar listing los angeles josh altman bryan casella softbox youtube for realtors

E38 Heather Dubrow; OC Housewives, Packing Glamorously, and Josh Altman's Thoughts on VPR

All Things Vanderpump

Play Episode Listen Later Jul 6, 2021 55:43

Heather Dubrow, known from The OC Housewives, was not surprisingly invited back to Villa Rosa after coming by for Overserved. Heather confirms that she will be returning to Housewives next season, how to properly pack for a trip, and what it took to build and design her house(s).She also gives us a peek into her family's life, and what's next for her and Terry! Be sure to stick around, as Josh Altman is back! He's here to fill Lisa in on his favorite reality shows, one of them being Vanderpump Rules. This is an episode you won't want to miss! Do you have a burning question for Lisa or a topic you want to know about? Need some advice? Email her with your phone number for a chance to be called on the air! LVP@kastmedia.com See omnystudio.com/listener for privacy information.

packing housewives vanderpump rules lvp heather dubrow josh altman overserved villa rosa

E37 Josh Altman on Building an Empire, and Mike Johnson with a Bachelor in Paradise Update

All Things Vanderpump

Play Episode Listen Later Jun 29, 2021 43:03

Million Dollar Listing LA's Josh Altman comes by Villa Rosa - but not for a listing appointment - for this week's podcast episode! He chats about his time getting into real estate, what it's like being on MDL, and making a comeback after a huge financial mistake. Stick around for The Bachelorette's very own, Mike Johnson, as he fills Lisa in on some Bachelor in Paradise news. Do you have a burning question for Lisa or a topic you want to know about? Need some advice? Email her with your phone number for a chance to be called on the air! LVP@kastmedia.com See omnystudio.com/listener for privacy information.

empire bachelorette mike johnson bachelor in paradise lvp mdl million dollar listing la josh altman villa rosa

How to File a Complaint Against a Real Estate Agent #shorts #realestate #primedaily

PRIME REAL ESTATE

Play Episode Listen Later Jun 25, 2021 0:44

How to File a Complaint Against a Real Estate Agent Real Estate agents can make mistakes when representing buyers, sellers, or giving advice. There are also situations where they have unethical behavior against other Realtors.What do you do?This video answers that question giving you two answers and my perspective on why AGENTS need to keep an eye on their own industry,#primedaily Episode 712#shorts #realestate real estate,real estate agent,biggest realtor complaints,bid my listing,realtor complaints,josh altman,real estate agents,how to become a real estate agent,real estate vlog,new real estate agent,real estate investing,real estate agent career,real estate license,new real estate agent advice,real estate market,real estate coaching,real estate training,tips for real estate agents,the altman brothers,how to be a real estate agent,new real estate agent tipsHow to File a Complaint Against a Real Estate Agent Real Estate agents can make mistakes when representing buyers, sellers, or giving advice. There are also situations where they have unethical behavior against other Realtors.What do you do?This video answers that question giving you two answers and my perspective on why AGENTS need to keep an eye on their own industry,#primedaily Episode 712#shorts #realestate

real estate realtors shorts complaints file real estate agents real estate investing josh altman

635. Half ass approach = low ass results. Creating "calculated confidence" w/ Josh Altman

The Sales Life with Marsh Buice

Play Episode Listen Later May 10, 2021 12:37

As a young man at football camp, a kicking coach gave Josh Altman some sage advice. No matter what's on the line or the pressure you may feel, “always kick the ball the same.” Not only did Altman carry that forward as an athlete, but he carried it forward in his career as a highly successful real estate agent to LA's rich & famous. Your inconsistency is due to your reputation. “When you half-ass your job, you're hurting your reputation. Your reputation doesn't just affect the way that others see you, it affects the way that you understand yourself.” When you give way to your assumptions, you give up your confidence. On today's episode:

confidence goals sales consistency altman calculated josh altman

Million Dollar Podcast with Josh Altman

Legends & Lifestyles

Play Episode Listen Later Mar 16, 2021 60:09

This high energy episode features Real Estate Agent Josh Altman from Bravo's Million Dollar Listing. Josh shares his journey from the east coast to searching for the California dream. He speaks about what motivates him and the speed bumps along the way to success. We learn about his hugely successful ride on the TV show and how he got the gig. Josh offers great motivation for anyone doubting their own ability to achieve success.

Scatter Chatter: Episode 41: Ryan Williams Real Estate Agent

Truth Tribe Radio

Play Episode Listen Later Aug 19, 2020 70:00

Today on Scatter Chatter, host Jussray talks to Real Estate Agent Ryan Williams about the ins and outs of real estate. Tune in to Scatter Chatter every week for all things pop culture and more!

mortgage mls real estate agents chatter scatter ryan williams mortgage lenders josh altman

The Rosé Happened

Bleav in Bravo! East Coast Housewives

Play Episode Listen Later Jul 20, 2020 33:03

We're still chillin' in the Berkshires at Blue Stone Manner. Dorinda is making it nice with her hospitality, while our gals are getting into the drama; Lu and Sonja particularly about the cabaret! We see Dorinda bring back Luann's mugshot into their duel, leaving Lu to storm off crying to a jazz club with Leah and Ramona. The morning after happens. Do these ladies say it, forget it or write it, regret it? Will there be forgiveness? What the Bravo segment covers Bravo's production during Covid-19 and Kristen Doute speaks about her recent firing from Vanderpump Rules.Follow us on instagram @bleavpodcasts and @bleavpopculture

covid-19 new york city new jersey hbo game of thrones bravo jennifer lopez beverly hills orange county meghan markle prince harry shade cabaret burlesque vanderpump rules prince william real housewives of beverly hills potomac andy cohen countess michael rapaport summer house bravo tv mugshots denise richards real housewives of new jersey real housewives of potomac real housewives of orange county below deck berkshires luann bethenny frankel erika jayne jazz music kyle richards lisa rinna throwing shade nene leakes lisa vanderpump million dollar listing watch what happens live jazz club dorinda bugsy liza minelli hannah berner mazel brandi glanville wwhl breathalyzers teddi mellencamp garcelle beauvais stassi schroeder great barrington married to medicine dorinda medley ramona singer kristen doute leah mcsweeney sonja morgan turks and caicos dorit kemsley jovani luann de lesseps sequin watch what crappens tracy tutor shahs of sunset million dollar listing los angeles tinsley mortimer josh altman sheree whitfield reza farahan camille grammer kyle cook real housewives podcast best real housewives podcast

Married2MedLA: Is There a Doctor in the House?

Watch What Crappens

Play Episode Listen Later Jul 13, 2020 54:16

Married to Medicine LA wraps up its second season with a Christmas party that has everyone wondering if Jazmin's husband will ever surface? It's a question that has us on the edge of our seats. Plus, Josh Altman makes a special appearance, and Britten reclaims her bed. See acast.com/privacy for privacy and opt-out information.

christmas married britten josh altman medicine la

Ep. 106 | Josh Altman

Curious with Josh Peck

Play Episode Listen Later May 19, 2020 59:44

Million Dollar Listing Star and one of the most powerful Real Estate Agents in the world, Josh has sold over 4 Billion Dollars worth of real estate and he's here to tell you how he did it. We chop it up GOOD and talk about how to kill a million dollar deal, private jets and what it's like having a sex expert for a parent.

real estate agents billion dollars josh altman

Episode 304 - Marijuana's Evolution in the World of Sport

Marijuana Today

Play Episode Listen Later May 5, 2020 71:07

First time guests Alan Brochstein and Josh Altman join host Lewis Goldberg to talk about the ever-evolving relationship between professional sports and cannabis as well as calls from federal lawmakers to legalize marijuana during the coronavirus pandemic as a way to generate tax revenue. Produced by Shea Gunther.

evolution josh altman alan brochstein shea gunther

REC Audio Clip - The Most Important Thing In Business According to Josh Altman

REC Experience

Play Episode Listen Later Mar 21, 2020 5:41

You are listening to an REC Experience Audio Clip. Please don’t forget to subscribe, like, share, and comment. We love to read your comments! Please check out some of our Luxury Property Tours: Selling Toronto - 12.2 Million Dollar Listing in Yorkville: https://youtu.be/qH4UhH9sIfs The $14 Million New York Penthouse at 15 Hudson Yards: https://youtu.be/xmsLCCDLc6U Welcome to The REC EXPERIENCE Video Channel: www.youtube.com/recexperience Listen to The REC EXPERIENCE Podcast: Itunes – www.recitunes.com Spotify – www.recspotify.com Visit the REC Canada Website: www.reccanada.com Read our Blogs: reccanada.com/blog Contact us: Tel: 416-979-0333 | Email: info@reccanada.com Book a Coffee With Jas: www.CoffeeWithJas.com Follow us on Instagram: REC Canada – @rec.canada Host Jas Takhar – @jastakhar13 Executive Producer Laura Stewart - @laurastewartto Follow us on Facebook: REC Canada – @recrealestate Host Jas Takhar – https://www.facebook.com/takharjas Executive Producer Laura Stewart - https://www.facebook.com/laurastewartto REC MEDIA SQUAD: Clemente Alves - Multi-Media Specialist & Executive producer Please don’t forget to subscribe, like, share, and comment. We love to read your comments! Please check out some of our Luxury Property Tours: Selling Toronto - 12.2 Million Dollar Listing in Yorkville: https://youtu.be/qH4UhH9sIfs The $14 Million New York Penthouse at 15 Hudson Yards: https://youtu.be/xmsLCCDLc6U Welcome to The REC EXPERIENCE Video Channel: www.youtube.com/recexperience Listen to The REC EXPERIENCE Podcast: Itunes – www.recitunes.com Spotify – www.recspotify.com Visit the REC Canada Website: www.reccanada.com Read our Blogs: reccanada.com/blog Contact us: Tel: 416-979-0333 | Email: info@reccanada.com Follow us on Instagram: REC Canada – @rec.canada Host Jas Takhar – @jastakhar13 Executive Producer Laura Stewart - @laurastewartto Follow us on Facebook: REC Canada – @recrealestate Host Jas Takhar – https://www.facebook.com/takharjas Executive Producer Laura Stewart - https://www.facebook.com/laurastewartto REC MEDIA SQUAD: Clemente Alves - Multi-Media Specialist & Executive Producer Stephen Rochester - Digital Marketing & Content Creator Spencer Maxwell - Copywriter Keegan Knight - Jr. Videographer & Editor #GaryVeeChallenge

spotify blogs tel million dollar listing audio clips hudson yards yorkville josh altman

Offense VS. Defense

defense offense kevin klein josh altman

Play Episode Listen Later Mar 18, 2020 24:39

Josh Altman and Kevin Klein discuss when in life and business to be offensive versus defensive. They also discuss personal value, and how to figure out your own worth for yourself and for others. This episode gets interrupted by an eight million dollar deal that happens right before your ears in real time. For more original LiveXLive podcasts and the best in streaming music and video, head to https://www.livexlive.comTwitter: https://twitter.com/livexliveInstagram: https://www.instagram.com/livexlive/

Offense VS. Defense

money business defense real estate offense million dollar listing kevin klein josh altman

Play Episode Listen Later Mar 18, 2020 24:39

FULL SHOW: “The phantom poo-smearer has returned”

phantom returned niall horan jackie o adchoicessee josh altman

Play Episode Listen Later Feb 11, 2020 160:48

Niall Horan calls through // Kyle & Jackie O play ‘cost of love' // “I slept with my sister's partner” – a sister begs for forgiveness after the ultimate betrayal // Josh Altman hangs out, PLUS Kyle launched a witch hunt after the return of the office poo-smearer.Follow us @kyleandjackieo Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

FULL SHOW: “The phantom poo-smearer has returned”

phantom returned niall horan jackie o josh altman

Play Episode Listen Later Feb 11, 2020 162:32

Niall Horan calls through // Kyle & Jackie O play ‘cost of love' // “I slept with my sister's partner” – a sister begs for forgiveness after the ultimate betrayal // Josh Altman hangs out, PLUS Kyle launched a witch hunt after the return of the office poo-smearer. Follow us @kyleandjackieo Learn more about your ad choices. Visit megaphone.fm/adchoices

Mamba Mentality

money business real estate kobe bryant mamba mentality million dollar listing kevin klein josh altman

Play Episode Listen Later Feb 7, 2020 30:23

Still shocked by the tragic loss of Kobe Bryant, Josh Altman and Kevin Klein reflect on how his work ethic and outlook on life is more alive now than ever before. The two also discuss starting over professionally, and how to do it the right way. This entire episode was recorded in the yard of Josh's newest multi-million dollar house! For more original LiveXLive podcasts and the best in streaming music and video, head to https://www.livexlive.comTwitter: https://twitter.com/livexliveInstagram: https://www.instagram.com/livexlive/

Mamba Mentality

kobe bryant mamba mentality kevin klein josh altman

Play Episode Listen Later Feb 7, 2020 30:23

Resolutions and Visualization

new year money business resolutions real estate golf new years resolutions gambling visualizations million dollar listing kevin klein josh altman

Play Episode Listen Later Jan 24, 2020 31:55

Josh and Kevin talk about the power of visualization as it applies not only to real estate, but real life. Also, as the boys return for a post New Year's chat as they reveal that resolutions are not just for January, and find out what happened when they hit the golf course for some high stakes gambling...For more original LiveXLive podcasts and the best in streaming music and video, head to https://www.livexlive.comTwitter: https://twitter.com/livexliveInstagram: https://www.instagram.com/livexlive/

377: Topic | Taking the Stage with Trent Shelton, Bryan Casella, and Yahya Bakkar

Build Your Network

Play Episode Listen Later Jan 22, 2020 26:09

Trent Shelton, author of The Greatest You, Bryan Casella, real estate expert, and Yahya Bakkar, motivational speaker, share their tips for conquering more stages. Episode Highlights: Trent Shelton How speaking helped Trent get really clear on what he was meant to do. How Trent used networking to kickstart his speaking career. Consistency means you’re reliable, and when you’re reliable you become trustworthy. When you’re consistent you become shareable. Consistent, quality content in front of the right audience makes things happen. Bryan Casella He decided to go to places that were purposeful. He’s made a lot of great relationships meeting at mutual events. Don’t look at networking as work, go to places you actually have interest in. He went to an event and met Josh Altman. A few years later, a mutual friend bumped into him and asked Bryan to speak on the same stage as Josh. He’s constantly forcing himself to get better at public speaking. It’s so important to continuously focus on improving certain skills. You need to reverse engineer what you want your life to look like in a few years and outline steps to get there. Yahya Bakkar What it takes to go from college drop-out to motivational speaker in 1 year. Yayha’s advice for overcoming “imposter syndrome.” How the speed of imperfect action feeds into confidence and success. Why committing to less can grow your self-confidence. Putting yourself out there is the key to growing in who you are. The key to overcoming the fear of public speaking. Tweetable Quotes: "The most important work you can do is offline." – Trent Shelton "I knew that working on communication skills would put me above the rest." – Bryan Casella "Being world class is being so committed to your craft that you become among the best." – Yahya Bakkar Resources Mentioned: BYNInnerCircle.com Visit Travis’ website at Buildyournetwork.co (http://www.buildyournetwork.co/) Learn more about mentorships and masterminds for FREE at freemmcourse.com/enroll (http://www.freemmcourse.com/join) Download the Himalaya App in the Google Play (https://play.google.com/store/apps/details?id=com.ximalaya.ting.himalaya&hl=en_US) Get more free content from Travis at threenetworkingsecrets.com (http://threenetworkingsecrets.com/) For information regarding your data privacy, visit acast.com/privacy (https://www.acast.com/privacy)

putting stage consistency google play consistent us get trent shelton tweetable quotes josh altman bryan casella yahya bakkar

The Power of “No"

money business real estate million dollar listing kevin klein josh altman

Play Episode Listen Later Dec 16, 2019 28:25

Josh and Kevin discuss the power and art of saying “NO" to a variety of opportunities. Meanwhile, a new $40 million dollar estate is far too big to be a pocket listing, but who is the buyer for something of that size? And CRIME at OPEN HOUSES? Yup, they cover that too. For more original LiveXLive podcasts and the best in streaming music and video, head to https://www.livexlive.comTwitter: https://twitter.com/livexliveInstagram: https://www.instagram.com/livexlive/

Best of 2019 - Part 1

The Wolf's Den

Play Episode Listen Later Dec 11, 2019 49:21

Our favorite moments from the Wolf’s Den in 2019 featuring amazing stories and must-listen clips from...Grant Cardone (the episode that set the internet on fire), Josh Altman (Bravo’s Million Dollar Listing), Ed Mylett (Max Out! with this self-development rock star), Dan Fleyshman (the youngest founder of a publicly traded company in history), and Patrick Bet-David (from refugee to record-breaking entrepreneur). Grant Cardone: 3:28 - A cage match challenge between two titans, where JB takes Grant to school for his questionable sales tactics. Josh Altman: 12:20 - JB and Josh discuss flipping houses and saving the life of a friend. And okay, a little bit of porn, too. Strap yourself in for some wild stories.Ed Mylett: 23:05 - Two master motivators at the top of their games...on how to win in the world today.Dan Fleyshman: 33:00 - JB and Dan discuss the best ways to become a massively successful social media influencer.Patrick Bet David: 44:19 - Patrick and JB give their best possible advice to young entrepreneurs.----------------Subscribe to JB's YouTube channel!LISTEN TO THE WOLF'S DEN ON:iTunes: https://apple.co/2lbYTSESpotify: https://spoti.fi/2kGDosVCastbox: http://bit.ly/2ngKUvrSticher: http://bit.ly/2kvasE6Follow Me:Instagram: https://bit.ly/2Fj4jSzFacebook: https://bit.ly/2Kr2bMOTwitter: https://bit.ly/2Xub1j7

wolf strap jb grant cardone ed mylett patrick bet david million dollar listing dan fleyshman josh altman

Build Your Real Estate Empire Now with Josh Altman

The Wolf's Den

Play Episode Listen Later Nov 5, 2019 64:39

On this episode of The Wolf's Den, Jordan sits down with LA's top realtor to explain how he got started, and what steps anyone can take to start building a real estate portfolio.

wolf real estate empire josh altman

New Digs!

money business los angeles real estate altman digs real estate business million dollar listing kevin klein josh altman

Play Episode Listen Later Nov 1, 2019 27:27

Your official welcome to Altman's new Beverly Hills HQ. Plus, Josh and Kevin talk about the process, and when the ends justify the means. For more original LiveXLive podcasts and the best in streaming music and video, head to https://www.livexlive.comTwitter: https://twitter.com/livexliveInstagram: https://www.instagram.com/livexlive/

Josh Joins Cameo

money business real estate cameo million dollar listing kevin klein josh altman

Play Episode Listen Later Sep 20, 2019 26:19

As Josh digs into Cameo, the service that allows you to have celebrities provide you with a personalized greeting, he gives advice on finding side gigs that can support your core business. And he and Kevin also give landlord advice.For more original LiveXLive podcasts and the best in streaming music and video, head to https://www.livexlive.comTwitter: https://twitter.com/livexliveInstagram: https://www.instagram.com/livexlive/

Double-Ended

money business real estate ended million dollar listing kevin klein josh altman

Play Episode Listen Later Sep 18, 2019 24:52

Josh and Kevin discuss real estates' dirtiest sounding term, "double ended," and how this rare yet lucrative occurrence can truly bring in ALL DOLLARS and no cents!For more original LiveXLive podcasts and the best in streaming music and video, head to https://www.livexlive.comTwitter: https://twitter.com/livexliveInstagram: https://www.instagram.com/livexlive/

The Rise Of The Phoenix | Friday Morning Drive | Josh Altman

Keep It Core

Play Episode Listen Later Sep 13, 2019 32:39

September 13, 2019 Josh Altman & Peter Hernandez Rise of the Phoenix

friday morning morning drive rise of the phoenix josh altman

Entertainer’s Dream

mother los angeles real estate entertainer kevin klein josh altman

Play Episode Listen Later Aug 14, 2019 17:26

Josh and Kevin drive through Los Angeles to check out some of Josh's properties, and stop to record an episode inside of a house with more than a few surprises. Also, what happens when neither Josh or Kevin made proper plans for Mother’s Day. For more original LiveXLive podcasts and the best in streaming music and video, head to https://www.livexlive.com Twitter: https://twitter.com/livexlive Instagram: https://www.instagram.com/livexlive/

The Man Behind The Man

parenting real estate man behind altman kevin klein josh altman

Play Episode Listen Later Aug 14, 2019 38:40

Josh’s father, Dr. Altman, joins the boys to talk about raising Josh, the most important parts of parenting and, yes, sex. For more original LiveXLive podcasts and the best in streaming music and video, head to https://www.livexlive.com Twitter: https://twitter.com/livexlive Instagram: https://www.instagram.com/livexlive/

BEST and FINAL

money real estate kevin klein josh altman

Play Episode Listen Later Aug 14, 2019 23:38

Josh Altman and Kevin discuss life on the road vs. life at home, and bringing back deals from the brink of death. For more original LiveXLive podcasts and the best in streaming music and video, head to https://www.livexlive.com Twitter: https://twitter.com/livexlive Instagram: https://www.instagram.com/livexlive/

BEST and FINAL