Direct Booking Success Podcast

Hey, it's Jenn. After hitting serious burnout at the end of 2024, I stepped back and started rethinking everything about how I teach short-term rental marketing. I realized that hosts don't need more content, they need clarity, support, and a system that actually gets the work done.In this episode, I'm pulling back the curtain on why I'm done teaching marketing the old way and introducing you to what I'm building instead: the STR Content Lab. If you're tired of doing it all yourself or feeling overwhelmed with information overload, this one's for you.Key Takeaways✨ Clarity Over ContentMore templates and checklists aren't the answer, you need a clear path that fits your business and life.✨ Support Over Solo HustleYou shouldn't have to figure this all out alone. Community and real-time help are game changers.✨ Done Is Better Than PerfectPerfection kills momentum. Imperfect action is what builds confidence and results.If you enjoyed this episode, please take a second to subscribe, leave a review, or share it with a fellow host. It means the world to me!Head to directbookingsuccess.com/strcontentlab

Are you feeling overwhelmed by the tech and cost of managing your direct bookings? Without the right system in place, you risk lost revenue, double bookings, and a frustrating guest experience. In this episode, we break down exactly what you need—from secure payments to owning your brand—to make direct bookings effortless and profitable.Jamey King, Senior Marketing Manager for North America at eviivo, joins us to share his expertise in streamlining technology and helping property owners take control of their bookings. With years of experience working with brands like VRMA, Point Central, and Safely, Jamie offers valuable insights into building a strong foundation for direct booking success.In this episode, you'll learn:The key systems every property manager needs for seamless direct bookingsHow to increase revenue by maximizing control over pricing and promotionsThe power of guest relationships and how personalization enhances the experienceWhy owning your brand is crucial for standing out in a competitive marketHow to access and leverage guest data to drive repeat bookingsThe importance of reducing overbooking risks and keeping operations smoothJamey emphasizes the significance of having a reliable property management system (PMS) to help automate and optimize direct bookings without excessive costs or complexity. He also highlights how eviivo provides an all-in-one solution designed to keep direct bookings simple, secure, and profitable.“The goal is to capture guest dollars while maintaining control over pricing, guest experience, and your brand. When you own the booking process, you own your success.” – Jamey KingConnect with Jamey KingLinkedIn: linkedin.com/in/james-king-bb4842bEmail: Jamey.King@eviivo.comResources Mentioned in This EpisodeEviivo website: https://eviivo.com/us/ Book a Demo with eviivo: https://eviivo.com/us/book-an-appointment/ Show notes are available at: https://directbookingsuccess.com/podcast/Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money on it: https://directbookingsuccess.com/apply/The ULTIMATE all-in-one marketing platform for short-term rentals – Check it out: https://bookdirectpro.com/FREE GUIDE – 10 Ways to Drive Guests to Your Website Instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin Jenn's free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

Are you ready to turn your vacation rental website into a booking powerhouse? In this episode, we explore the art of creating high-converting websites with website strategist Jodi Bourne.With her extensive experience in the vacation rental industry and as a guest herself, Jodi shares invaluable insights on crafting a digital presence that not only looks great but drives revenue.In this episode, you'll learn: Learn how to craft a compelling digital front door that instantly appeals to potential guestsUnderstand the three primary goals of an effective website: creating FOMO, building trust, and converting visitorsGain insights on using professional photography and video to showcase your propertyExplore the importance of storytelling and personal branding in your “About Us” pageUncover common website mistakes that hurt trust-building and conversionsJodi Bourne, with her extensive experience of staying in over 70 vacation rentals, brings a unique perspective as both an industry expert and a seasoned guest. Her approach combines technical know-how with a deep understanding of guest psychology, helping you create a website that resonates with your ideal visitors. “There's going to be people that are going to choose your property regardless. You want to be honest and upfront with them in your imagery and videos. So show it at your best light, but also be truthful.” - Jodi BourneAbout Jodi BourneJodi Bourne is a vacation rental consultant and website designer passionate about helping property owners create standout guest experiences and achieve business success. With over a decade of experience and a portfolio of strategies tailored to vacation rentals, Jodi combines her hospitality expertise with a deep understanding of branding, marketing, and direct bookings. She specializes in building guest-centric websites and implementing start-to-finish strategies that drive bookings and foster repeat guests. Having stayed in 67 vacation rentals herself, Jodi uses her insider knowledge to design spaces and experiences that resonate with travellers. Her innovative approach consistently helps owners increase profitability while elevating the guest experience.Connect with Jodi BourneWebsite: jodibourne.comInstagram: instagram.com/heyjodibourne Resources Mentioned in This EpisodeTyann Marcink Hammond's About Us Page: https://bransonfamilyretreats.com/about/About Page Blueprint: https://jodibourne.com/trusted-host-about-page-blueprint/Website Mistakes Checklist: https://jodibourne.com/build-a-vacation-rental-website-checklist/—-------------------------------------------------------------------------------------Show notes are available at: https://directbookingsuccess.com/podcast/Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money on it: https://directbookingsuccess.com/apply/The ULTIMATE all-in-one marketing platform for short term rental is finally here! Check it out: https://bookdirectpro.com/FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb:

Are you ready to take your short-term rental business to new heights? In this episode, we explore the remarkable journey of Chad Harker, a savvy entrepreneur who has transformed his single-room Airbnb listing into a thriving portfolio of seven properties with an impressive 75% direct booking rate. In this episode, you'll learn: The importance of providing exceptional hospitality as a foundation for successHow to leverage guest data to create personalized experiences and drive repeat bookingsStrategies for building local partnerships to enhance your offeringsTips for implementing upsells that benefit both guests and hosts“If you're utilizing the right tech, it could go such a long way with being able to buy back some of your time and operate at a higher level.” - Chad HarkerAbout Chad HarkerChad Harker is a real estate investor and short-term rental entrepreneur passionate about transforming properties into exceptional spaces that maximize guest experiences and profitability. With three properties—soon expanding to six units after renovations—he combines real estate investing expertise with short-term rental strategies to create high-performing spaces for himself and the investors he partners with. Chad's approach focuses on adding value through legal suites, direct booking strategies, and guest-centric branding, achieving a 75% increase in direct bookings and fostering repeat guests. On track to surpass Edmonton's top-performing rental, Chad's model exemplifies how thoughtful renovations, strategic operations, and independent marketing can redefine what short-term rentals can achieve.Connect with Chad and Eco EscapesEco Escapes Website: www.ecoescape.comInstagram: https://www.instagram.com/chad_harker780Resources Chad mentioned in the podcastLinkbase: https://linkbase.ca/Chad shares his journey from conventional real estate investing to short-term rental success, offering practical advice for those looking to follow in his footsteps. Whether you're just starting or looking to scale your existing operation, this episode is packed with actionable tips to help you achieve direct booking success. —-------------------------------------------------------------------------------------Show notes are available at: https://directbookingsuccess.com/podcast/Simplify your STR Marketing in 2025! Join the DBS AI Content Sprint Workshop!In this live, hands-on workshop, I will guide you through creating 3 months of content targeted to your ideal guest.Here's what you'll learn:✨ How to use AI to craft engaging, personalized content.✨ A proven strategy to save time while driving direct bookings.✨ Step-by-step guidance to simplify your marketing efforts for 2025.

As we step into 2025, are you ready to revolutionize your short-term rental business? In this episode, we're exploring how to simplify, streamline, and set yourself up for success using AI in the new year.Discover how to create a strategic marketing plan that goes beyond mere consistency, focusing on purpose-driven content that resonates with your ideal guests. Learn how AI can be your secret weapon in content creation, automation, and optimization, freeing you up to focus on delivering exceptional guest experiences.Here's what you will be getting:Reflect on key lessons from 2024 and how they shape our approach to resilience in 2025Understand how AI can enhance your marketing efforts without replacing your unique touchGet insights on crafting a three-month content calendar tailored to your ideal guestsLearn about the upcoming DBS AI Content Sprint, a 90-minute workshop to jumpstart your 2025 marketing strategyDiscover how to integrate AI with tools like Book Direct Pro for seamless campaign managementPlus, get a special discount code for the DBS AI Content Sprint, where you'll create three months of targeted social media content with proven strategy in driving direct bookings in just 90 minutes! You'll leave with a full written guide, a lifetime access to the training and a strategy that you can rinse-and-repeat anytime.Don't miss this opportunity to start 2025 with a clear plan and less stress. Your journey to simplified, effective marketing begins here!—------------------------------------------------------------------------------------------------------------------Show notes are available at: https://directbookingsuccess.com/podcast/Simplify your STR Marketing in 2025! Join the DBS AI Content Sprint Workshop!In this live, hands-on workshop, I will guide you through creating 3 months of content targeted to your ideal guest.Here's what you'll learn:✨ How to use AI to craft engaging, personalized content.✨ A proven strategy to save time while driving direct bookings.✨ Step-by-step guidance to simplify your marketing efforts for 2025.

As we wrap up an incredible year of growth and learning in the short-term rental industry, it's time to reflect on the valuable insights that have shaped our success. In this special episode of the Direct Booking Success Podcast, I'm sharing my favourite moments from 2024 - a year filled with practical strategies, inspiring stories, and expert advice.From reaching listeners in 38 countries to recording over 23 hours of content, this podcast has become more than just a source of information. It's a thriving community of property managers and hosts passionate about growing direct bookings and building sustainable businesses.In this episode you'll learn: Inside-out hospitality: Learn how treating your team will genuine care translates to exceptional guest experiencesFilling calendar gaps: Actionable strategies to boost bookings during slow periods without resorting to discountsThe power of video reviews: How authentic guest testimonials can significantly increase your conversion ratesStrategic consistency: Why blindly following the “just be consistent” mantra might be holding you backOptimizing your direct booking website: Essential tips for creating a seamless, mobile-responsive booking processHighlights from 2024Inside-Out Hospitality with Lauren Madewell"Inside-out hospitality is all about taking care of your own people first, so they care for others naturally."Discover how Lauren's approach to prioritizing employee well-being naturally translates into exceptional guest experiences. Learn about her creative marketing strategies that make her properties stand out in the competitive Smoky Mountains market.Listen to Episode 106 - The Truth About Airbnb Income, Hint… It's Not What You Think: https://www.youtube.com/watch?v=pEHQ0UTrCYo&t=2sLearn more about Lauren and Auntie Belham's Cabin Rentals: Website: https://www.auntiebelhams.com/Instagram: https://www.instagram.com/auntiebelhamscabinrentals/ Reviving Your Marketing After Peak Season"Your past guests are your biggest fans—remind them why they loved staying with you."Explore effective strategies to fill booking gaps without resorting to discounts or desperate measures. Find out why email marketing remains a powerful tool for reconnecting with past guests and driving repeat bookings.Listen to Episode 115 - Reviving Your Marketing After a Busy STR Season: https://www.youtube.com/watch?v=dTTMNVE2gKYBuilding Community with Damian Sheridan"A simple phone video from a happy guest can increase your bookings by 25%—it's that powerful."Gain insights from industry veteran Damian Sheridan on reducing OTA reliance and leveraging video reviews to boost conversions. Learn how authentic guest testimonials can significantly impact your booking rates.Listen to Episode 94 - Why You Should Stop Chasing 5-Star Reviews and Do This Instead: https://www.youtube.com/watch?v=1ngfx2O6DOk&t=7sLearn more about DamianBook Direct Show: https://bookdirect.show SCALE Rentals: https://scalerentals.show The Truth About Consistency in Marketing"Being consistent isn't enough if your efforts miss the mark—align your strategy with your goals."Challenge the common advice of "just be consistent" and discover why strategic consistency is key to driving results. Understand how to focus on quality over quantity in your marketing efforts.Listen to Episode 107 - Why Consistency in your Marketing Isn't Enough for Direct Bookings: https://www.youtube.com/watch?v=fxFKqYRyUM8Optimizing Your Direct Booking Website with Bart Sobies"If you're not testing your booking process on all devices, you're leaving

Are you ready to turn your Instagram followers into paying guests? In this episode, we explore how to harness the power of Instagram to drive direct bookings for your vacation rental property.Join me as I chat with Katie Besant, founder of the Holiday Hive and social media expert with years of experience in the tourism industry. Katie shares her insider knowledge on creating content that not only catches the eye but also converts scrollers into bookers.In this episode, you'll learn how to:Discover the three types of content you need to post for maximum impactLearn why Instagram Stories are your secret weapon for conversionsUncover the truth about hashtags and how to use them effectively in 2025Find out how to optimize your profile to attract your idea guests“Instagram is the new business card nowadays. If I'm out and about, people don't ask my business card, they ask my Instagram.” - Katie BessantAbout Katie BessantKatie Bessant, owner of The Holiday Hive, is a social media expert dedicated to helping holiday cottage owners and tourism businesses elevate their digital presence and generate more bookings. Growing up in South Devon, Katie has been immersed in the tourism industry her entire life, from working in her family's B&B to becoming a successful Airbnb superhost. With experience spanning roles like waitressing, cleaning holiday lets, and leading marketing for one of the UK's largest holiday letting agencies, Katie combines her deep industry knowledge with her passion for social media to empower property owners to stand out online and thrive.Connect with Katie and The Holiday HiveWebsite: https://theholidayhive.com/Facebook: https://www.facebook.com/theholidayhiveofficial/Instagram: https://www.instagram.com/theholidayhive/Youtube: https://www.youtube.com/@HolidayHive Tiktok: https://tiktok.com/@theholidayhiveofficial Linkedin: https://www.linkedin.com/in/katie-bessant/Stop letting potential guests slip through your fingers. Tune in now and learn how to make Instagram work for your vacation rental business!The key moments on this episode are:00:00:00 Instagram: A Booking Powerhouse for Vacation Rentals00:00:56 Meet Katie Besant: Social Media Expert for Holiday Rentals00:04:44 Instagram's Power for Direct Bookings00:06:40 Types of Instagram Content for Booking Success00:13:48 Balancing Instagram Content and Posting Frequency00:16:03 Hashtags and Instagram Trends00:20:17 Effective Use of Call-to-Actions (CTAs)00:22:34 Getting Started with Instagram for Direct Bookings00:24:54 Instagram Course for Holiday Cottage Owners—-----------------------------------------------------------------------------------Show notes are available at: https://directbookingsuccess.com/podcast/Simplify your STR Marketing this 2025! Join the DBS AI Content Sprint Workshop!In this live, hands-on workshop, I will guide you through creating a 3-month content calendar targeted to your ideal...

Are you prepared for the future of the vacation rental industry? In this episode, I sit down with Caitlin Cassady, VP of Marketing at Beyond, to explore the evolving landscape of short-term rentals and how data-driven insights can propel your business forward. In this episode, you'll learn how to:Discover why thinking beyond “short-term rentals” and embracing the broader “stays industry” is crucial for successLearn how to use real-time search data to make informed decisions about pricing, marketing, and amenitiesUnderstand the impact of events like concerts and major sports competitions on booking patterns“Don't just rely on historical pacing data. That is not going to help your direct booking website really start to shine and really start to be as impactful as it probably could be.” - Caitlin CassadyAbout Caitlin CassadyCaitlin Cassady is the VP of Marketing at Beyond, where she spearheads the company's marketing strategy and cross-functional initiatives, transforming data into compelling narratives that deliver measurable business results. With 15 years of experience as a communications and content marketing leader in enterprise tech, Caitlin brings a wealth of expertise to the table. She's also an avid reader, a recovering journalist, and a self-proclaimed mac & cheese connoisseur.Connect with Caitlin and Beyond:Caitlin's LinkedIn: https://www.linkedin.com/in/caitlincassady/Website: https://www.beyondpricing.com/Whether you're new to data analytics or looking to refine your approach, this episode offers valuable insights to help your vacation rental business thrive in the evolving stays industry.The key moments on this episode are:00:00:00 The Future of Travel: Trends Reshaping the Vacation Rental Industry00:00:51 Meet Caitlin Cassidy: VP of Marketing at Beyond00:02:51 The Evolving Short-Term Rental Market: Data-Driven Insights00:07:07 Leveraging Data for Direct Bookings00:13:13 Beyond Pricing: Data-Driven Strategies Beyond Just Pricing00:15:50 Event-Based Pricing Strategies: The Taylor Swift Effect00:23:21 Leveraging Data for Amenity Offerings00:26:09 Data Democratization: Leveling the Playing Field for Small Property Managers00:27:30 Key Advice for Growing Direct Bookings—------------------------------------------------------------------------------------------------------------------Show notes are available at: https://directbookingsuccess.com/podcast/Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money on it: https://directbookingsuccess.com/apply/The ULTIMATE all-in-one marketing platform for short term rental is finally here! Check it out: https://bookdirectpro.com/FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin Jenn's...

Are you ready to elevate your guests' experience without breaking the bank? In this episode, we explore the art of creating unforgettable stays through thoughtful personal touches and exceptional customer service.Join me as I chat with Rachel Butler, owner of the Angel Caves bed and breakfast in Gran Canaria. Rachel shares her journey from bustling London to the serene mountains, where she's mastered the art of hospitality.In this episode, you'll learn how to:The power of first impressions and how to nail them, even if you're not on-siteSimple, cost-effective ways to make guests feel like VIPsStrategies for setting clear expectations and exceeding themHow to handle unexpected issues while maintaining excellent customer servicePlus, get Rachel's expert tips on:Crafting a welcoming atmosphere that doesn't require a hefty investmentCommunicating effectively to build guest loyaltyBalancing personal touches with essential amenities“You've got to be so empathetic to what they're going through that you understand you.” - Rachael ButlerAbout Rachael ButlerRachael Butler is the visionary owner and host of Angel Caves Farmstay & Retreats. Nestled in the breathtaking mountains of Gran Canaria, Rachael is a busy mum of two who, alongside her husband, is lovingly renovating a unique cave house. Angel Caves isn't just a bed and breakfast—it's a sanctuary where Rachael combines her deep roots as a former London-based therapist with her passion for creating transformative women's retreats.With years of experience in therapy, Rachael brings a special touch to hospitality, crafting unforgettable guest experiences that go beyond comfort. Her keen understanding of human connection ensures every visitor leaves with cherished memories and a sense of renewal.Connect with Rachael:Instagram: https://www.instagram.com/ourangelcavesWebsite: www.angelcaves.onlineWhether you're a seasoned host or just starting out, this episode is packed with actionable advice to help you create lasting loyalty and rave reviews.Ready to take your hosting to the next level? Don't miss Rachel's special offer for podcast listeners – a 50% discount on her business audit service, designed to boost your bookings and enhance your guest experience.Join us to learn how small, thoughtful gestures can make a big impact on your short-term rental success!The key moments on this episode are:00:00:00 Elevating Guest Experiences: First Impressions and Budget-Friendly Touches00:00:53 From London to Gran Canaria: Rachel Butler's Journey to Hospitality00:04:20 Building a Successful B&B: The Angel Caves Story00:06:04 The Power of First Impressions in Hospitality00:09:04 Building Trust and Meeting Guest Expectations00:12:14 Adding Value with Personal Touches on a Budget00:15:07 Balancing Basic Service with Extra Touches00:18:25 Handling Guest Issues and Providing Excellent Customer Service00:22:26 Offering Business Audits for Short-Term Rental Hosts—------------------------------------------------------------------------------------------------------------------Show notes are available at: https://directbookingsuccess.com/podcast/

Are you hiding behind your logo, leaving potential bookings on the table? In the world of short-term rentals, personal connection is the secret ingredient that can set you apart from the competition. This episode of the Direct Booking Success podcast explores why showing up matters and how to craft your story to resonate with ideal guests.As your host, I share my own journey of discovery - how a simple Instagram story introducing myself led to an overwhelming response, increased bookings, and repeat guests. It's time to step out from behind the curtain and let your personality shine.“Your story, your face, your authentic self. They're your secret weapons for building trust and driving bookings.” - Jenn BoylesRemember, it's about progress, not perfection. Your authentic self is your greatest asset in building connections and driving bookings.Are you ready to step into the spotlight and transform your short-term rental business? Tune in to learn how showing up can lead to direct booking success.The key moments on this episode are:00:00:00 The Importance of Personal Connection in Short-Term Rentals00:00:55 Why Showing Up Matters in Short-Term Rental Marketing00:03:30 Crafting Your Story to Connect with Ideal Guests00:05:15 Practical Steps to Increase Your Visibility as a Host00:07:30 The Benefits of Showing Up and Taking Action—-------------------------------------------------------------------------------------Show notes are available at: https://directbookingsuccess.com/podcast/BLACK FRIDAY DEALS (NOVEMBER 25 TO NOVEMBER 29) This Black Friday, we're offering 5 exclusive deals designed to supercharge your direct booking strategy, streamline your marketing, and attract more guests! From creating 3 months of content in 90 minutes to optimizing your website and social media profiles, each deal is tailored to help you level up your business in 2025. Don't miss out – these limited-time offers are available for 24 hours only! Check out the full catalogue and grab these game-changing deals now at https://get.directbookingsuccess.com/blackfriday—-------------------------------------------------------------------------------------Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money on it: https://directbookingsuccess.com/apply/The ULTIMATE all-in-one marketing platform for short term rental is finally here! Check it out: https://bookdirectpro.com/FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin Jenn's free Facebook group – the Marketing Hub:

Are you struggling to fill your short-term rental calendar? The secret to more bookings might not be what you think. In this episode, we explore why understanding your ideal guest is the key to transforming your marketing, increasing conversion rates, and creating seamless stays.Join me as I chat with Gil Chan, a short-term rental host and founder of Crafted Stays, a hospitality tech company. Gil shares his journey from tech executive to passionate host, and how his experiences led him to create a game-changing platform for direct bookings.In this episode, you'll learn how to:Identify your ideal guest avatar using review analysisTailor your marketing efforts to resonate with your target audienceDesign your property and amenities with your ideal guest in mindCreate a website that converts visitors into bookings“The more that we knew about our guests, the better that we actually did.” - Gil ChanAbout Gil ChanGil Chan is a short-term rental host with several properties in the Great Smoky Mountains and Branson market. He owns and manages these properties with his wife. He's a father of two young kids. He was born and raised in Silicon Valley (California). He has been in technology for 15 years and has been part of 6 other startups before starting his own hospitality tech company, CraftedStays. Prior to CraftedStays, Gil was working in eCommerce and working closely with Shopify. He realized that in the eCommerce industry if you had an idea and wanted to sell directly to customers, you had platforms like Shopify to help you launch your business; however, in the short-term industry, you're limited to the PMS standard sites or had to hire an agency to build your custom site. Gil is set out on a mission to enable all short-term rental hosts to be successful in direct bookings. Connect with Gil and Crafted Stays:Website: https://craftedstays.coInstagram: https://instagram.com/craftedstays*GET AN EXCLUSIVE $35 OFF MONTHLY FOR THE 12-MONTHS IN CRAFTED STAYS ONLY FOR DBS PODCAST LISTENERS*SIGN UP THROUGH THIS LINK: https://app.craftedstays.com/getstarted/dbsWhether you're just starting out or looking to increase your direct bookings, this episode provides valuable insights to help your short-term rental business thrive. Don't miss out on these strategies to connect with your ideal guests and boost your bookings.The key moments on this episode are:00:00:00 The Secret to More Bookings: Understanding Your Ideal Guest00:00:57 From Tech to Short-Term Rentals: Gil Chan's Journey00:03:55 The Shift to Direct Bookings: Taking Control of Your Business00:05:31 Building a Direct Booking Website: Challenges and Opportunities00:07:31 Crafted Stays: Creating the Shopify for Short-Term Rentals00:09:54 The Importance of Understanding Your Ideal Guest00:13:30 Tailoring Marketing to Your Ideal Guest00:18:29 Beyond Traffic: Optimizing Your Website for Conversions00:21:18 Crafted Stays: A Purpose-Built Platform for Short-Term Rentals00:24:46 Continuous Improvement and Special Offer—------------------------------------------------------------------------------------------------------------------Show notes are available at: https://directbookingsuccess.com/podcast/Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money...

Are you feeling overshadowed by the giants of the vacation rental industry? You're not alone. Many property managers believe they can't compete with Airbnb, Booking.com, and Vrbo. But here's the truth: you can outshine them by adopting their best marketing tactics.In this episode, we're joined by Uvika Wahi from Rental Scale-Up to uncover powerful insights on leveraging the advertising strategies of these industry leaders to boost your direct bookings.In this episode, you'll learn how to:Understand how Airbnb, Booking.com, and VRBO are spending their marketing budgets and why. Learn how to craft compelling narratives that resonate with your ideal guests, just like the industry giants do. Discover techniques to create marketing messages that speak to your guests' desires and fears. Uncover strategies to use guest feedback as a powerful marketing tool, inspired by Airbnb's “Guest Favourite” Label. Get actionable tips on how to apply these high-level strategies without breaking the bank. “What you think is the strength of your property may not be the thing that your guests care about the most. So this is about highlighting what your guests care about and using that to attract future guests.” - Uvika WahiAbout Uvika WahiUvika is the editor at Rental Scale-Up, a leading source of short-term rental news and insights. She analyzes industry trends, contextualizes them with the help of a network of short-term rental operators, and advocates for sustainability within the short-term rental industry and beyond.Connect with Uvika and Rental Scale-UpUvika's LinkedIn: https://www.linkedin.com/in/uwahi/Rental Scale-Up's Website: https://www.rentalscaleup.com/Get a weekly dose of STR marketing learnings through Rental Scale-Up's newsletter; it's a must read every week! Subscribe: https://www.rentalscaleup.com/newsletter/Other Resources Uvika Mentioned in the PodcastCheck out these two properties with amazing storytelling strategies: Skol Apartments: https://www.skolapartmentsmarbella.com/Casal dei Fichi: https://www.casaldeifichi.com/Whether you're just starting out or looking to elevate your direct booking strategy, this episode provides valuable insights to help your short-term rental business thrive in a competitive landscape.Ready to level up your marketing game? Tune in to learn how to apply big brand tactics on a small business budget and watch your direct bookings soar.The key moments on this episode are:00:00:00 Competing with Vacation Rental Giants: Leveraging Their Marketing Tactics00:01:04 Meet Uvika Wahi: Insights from Rental Scale Up00:03:51 Analyzing Big Brand Marketing Strategies00:06:00 Television vs. Digital Advertising in Vacation Rentals00:08:59 Emotional Storytelling in Vacation Rental Marketing00:15:16 Developing a Unique Brand Identity00:21:50 Leveraging Guest Reviews for Marketing00:26:34 Key Takeaways and Closing Thoughts—----------------------------------------------------------------------------------Show notes are available at:...

Are you investing time and resources into marketing your vacation rental, but still not seeing the direct bookings you desire? It's possible you've fallen for some common marketing myths that are holding you back from genuine growth. In this eye-opening episode, I'm exposing the top three marketing misconceptions that might be stunting your progress and revealing what truly works to attract guests and boost your direct bookings.In this episode, you'll learn how to:Why consistency alone isn't enough to grow your business and what you should focus on insteadThe truth about creating great content and why it's no longer sufficient in today's competitive marketWhy chasing a larger audience might be counterproductive and what to prioritize for better results“It's not about doing more, but doing what actually matters to bring in those valuable direct bookings.” - Jenn BoylesBy shifting away from these outdated myths and embracing strategies that prioritize relationship-building, you'll be better equipped to thrive in the competitive vacation rental market. It's time to take control of your marketing and watch those direct bookings soar!Ready to revolutionize your vacation rental marketing strategy? Listen now to gain insights that will help you attract more direct bookings and build a thriving business on your own terms.The key moments on this episode are:00:00:00 Debunking Top 3 Marketing Myths for Direct Bookings00:00:57 Myth 1: Consistency Alone Drives Business Growth00:04:15 Myth 2: Great Content Guarantees Bookings00:07:20 Myth 3: Larger Audience Equals More Bookings00:11:27 Recap and Next Episode Preview—-----------------------------------------------------------------------Show notes are available at: https://directbookingsuccess.com/podcast/Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money on it: https://directbookingsuccess.com/apply/The ULTIMATE all-in-one marketing platform for short term rental is finally here! Check it out: https://bookdirectpro.com/FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin Jenn's free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

Are you feeling trapped by your reliance on Airbnb and other OTAs for your vacation rental bookings? It's time to break free and take control of your business. In this episode, we explore strategies to increase direct bookings, boost profits, and regain autonomy in your short-term rental venture.Join me as I chat with Jennifer Spencer, a seasoned vacation rental marketing expert with over a decade of experience. Jennifer specializes in helping owners and hosts streamline their operations, enhance guest experiences, and drive revenue growth through direct bookings.In this episode, you'll learn how to:Discover the first steps to breaking free from OTA dependenceLearn why diversifying your booking channels is crucial for long-term successUnderstand the power of a Property Management System (PMS) in simplifying your operationsExplore effective strategies for nurturing guest relationships and encouraging repeat bookingsGet insights on leveraging email marketing to boost direct bookings‘Direct bookings are such a game changer. It gives you more control of your business.' - Jennifer SpencerJennifer Spencer is a seasoned vacation rental marketing expert, specializing in assisting owners and hosts with the seamless onboarding of property management systems and dynamic pricing tools. Her expertise lies in streamlining, automating, and enhancing the guest experience, all while driving direct bookings and revenue growth. Jennifer's journey in vacation rentals began over a decade ago when she started hosting guests at her ski and golf property in the Canadian Rockies. And in 2021, she expanded her portfolio to include a property in Maui - She likes to say she goes from Ski to Sea! Jennifer empowers vacation rental owners, hosts property managers to unlock the full potential of their vacation rental business and her digital course, The Automation Accelerator, offers a comprehensive, step-by-step program on property management system set up, that is a go-to resource for those wanting to optimize and automate their vacation rental business so they can diversity from the OTA's, get direct bookings and grow profits!Connect with Jennifer: Website: https://www.thehostapproach.com/Facebook: https://www.facebook.com/hostapproach/Instagram: https://www.instagram.com/thehostapproach**Don't miss out on Jennifer's Free Guide: Break Free from Airbnb - https://www.thehostapproach.com/breakfree **Ready to take control of your vacation rental business? Tune in to discover how you can break free from OTA reliance and achieve direct booking success.00:00:00 Breaking Free from OTA Dependence00:01:06 Introducing Jennifer Spencer: Vacation Rental Marketing Expert00:02:17 Jennifer's Journey in Vacation Rentals00:05:25 First Steps to Break Free from OTAs00:08:53 Diversifying Booking Channels00:14:12 Long-Term Benefits of Using a PMS00:19:23 Email Marketing for Direct Bookings—----------------------------------------------------------------------------------Show notes are available at:...

In the competitive world of short-term rentals, what if your greatest asset was actually your competition? It might sound counterintuitive, but sharing guests could be the key to increasing direct bookings, building stronger relationships, and creating a thriving community of trusted property managers.In this eye-opening episode, I sit down with Deborah Labi, founder of "Have You Got?" and a visionary in the hospitality industry. With 18 years of experience managing properties in Australia, Deborah shares her unique perspective on collaboration over competition.In this episode, you'll learn how to:How to initiate collaborations with other property managers in your areaThe potential for positive reviews and increased word-of-mouth marketingStrategies for making your direct booking approach “leak-proof”The future of guest referrals and their role in the hospitality industryCompetition is gone. Because if you can help the guest, then you're all working together. - Deborah LabiDeborah Labi is a dynamic entrepreneur and innovator who has spent 18 years shaping the vacation rental industry. As the founder of "Have You Got," she pioneered a monetized guest referral system and direct booking platform that revolutionizes how property managers connect with guests. Her commitment to excellence led her to establish "The Guest Inspector," providing comprehensive solutions for short-term rental businesses, while her creation of The Techsplained Series and Tech Minis serves as a valuable industry resource. Beyond hospitality, Deborah's entrepreneurial spirit has led her to venture into diverse fields including mental health advocacy, publishing creative works, and developing homewares products, demonstrating her passion for innovation across multiple industries.Connect with Deborah and Have You Got:Have You Got Manager's Site: www.haveyougot.comLearn how Have You Got works: www.thehaveyougot.networkInstagram: www.instagram.com/have.you.gotAre you ready to reimagine your approach to guest management and explore the untapped potential of collaboration? This episode offers valuable insights for short-term rental hosts and property managers looking to thrive in an ever-changing industry.00:00:00 Turning Competition into Assets: The Power of Guest Referrals00:01:20 Deborah Laby's Journey in Short-Term Rentals00:03:23 The Power of Guest Referrals for Direct Bookings00:05:31 Building Trust Through Guest Referrals00:06:46 Collaboration Over Competition in Hospitality00:10:38 Implementing a Guest Referral System00:12:46 The Impact of Guest Referrals on Reviews and Word-of-Mouth00:14:40 Introduction to "Have You Got?" Referral Network00:19:55 The Future of Guest Referrals and "Have You Got?"00:25:28 Getting Started with "Have You Got?"—--------------------------------------------------------------------------------Show notes are available at: https://directbookingsuccess.com/podcast/Join me and your fellow STR operators and property managers to master optimising the guest booking journey with Book Direct Pro. Mark your calendar: 4 STEPS TO MORE BOOKINGS MASTERCLASSThursday, October 31st, 2024

Are you dreaming of more direct bookings but still relying heavily on online travel agencies? It's time to harness the power of market data to take control of your short-term rental business. In this episode, we explore how to use this valuable information to your advantage and transition more bookings to your own platform.Join me as I sit down with Mridul Bansal, Product Marketing Manager at PriceLabs, to uncover the secrets of using market data to your advantage. We'll dive deep into:What market data really means for short-term rentalsKey components of market data you should be trackingHow to analyze this data effectivelyStrategies to leverage market insights for more direct bookingsYou can't just be charging more. You also have to make more from each booking. -Mridul BansalAbout Mridul BansalMridul Bansal is a dedicated advocate for the vacation rental industry, currently serving as a Product Marketing Manager at PriceLabs. His focus is on empowering hosts and property owners by delivering tools and insights that help them succeed. Mridul leads weekly mastermind sessions, fostering a collaborative space where hosts can support one another and work towards achieving their goals. At PriceLabs, he plays a crucial role in ensuring customer feedback shapes product improvements, training, and ongoing support, ensuring the company continually evolves to meet the needs of its users.Connect with Mridul and PriceLabs: Website: https://hello.pricelabs.coInstagram: https://www.instagram.com/pricelabsLinkedIn: https://www.linkedin.com/company/pricelabsMridul's LinkedIn: https://www.linkedin.com/in/bansal-mridul/Don't miss out on a special offer exclusively for our listeners - a free webinar with a PriceLabs expert to dive even deeper into practical revenue management strategies. Sign up here: https://us02web.zoom.us/webinar/register/5617283976405/WN_vL8svoJCSwKjaLFqf7UPLQ#/registrationThe key moments in this episode are:Understand the importance of dynamic pricing across all your booking platformsLearn how to use market data to optimize your pricing strategyDiscover techniques to make your direct booking site more attractive than OTAsGet insights on adjusting your minimum stay requirements based on market trends—----------------------------------------------------------------------------------Show notes are available at: https://directbookingsuccess.com/podcast/Missed the Direct Booking Success Summit 2024? Don't worry!You can still access all the invaluable insights and strategies with the All-Access Pass for just $219!Here's what you'll unlock:✅ Lifetime Access to All Sessions – Watch or rewatch every powerful session at your convenience.✅ Exclusive Bonus Content – Get behind-the-scenes interviews, bonus workshops, and expert-led training you won't find anywhere else.✅ Downloadable Workbooks & Checklists – Start applying actionable strategies right away with tools designed to help you grow.✅ VIP Q&A

Are you ready to take control of your vacation rental business and boost your direct bookings? In this episode, I'm pulling back the curtain on the 2024 Direct Booking Success Summit – an online event designed to empower short-term rental hosts and property managers with cutting-edge strategies and expert insights.“You're not doing this alone. You're part of a much larger community, all working towards the same goal, growing your vacation rental business through direct bookings.” - Jenn BoylesDiscover how this flexible, online summit can fit seamlessly into your busy schedule, allowing you to access valuable content from anywhere in the world. Here's what you'll discover in this value-packed discussion:The summit's structure and how to make the most of the 24-hour viewing windowWhy the All Access Pass might be your secret weapon for ongoing learningA sneak peek at some of the 29 industry experts sharing their knowledgeHow to connect with a global community of like-minded professionalsLearn why events like summits and conferences are crucial for your business growth. We'll discuss:The unparalleled value of expert-led sessionsNetworking opportunities that lead to game-changing collaborationsExposure to cutting-edge tools and tacticsAre you ready to take control of your vacation rental business? Register now and prepare to elevate your strategy, connect with industry leaders, and pave the way for a more profitable future. Register here: www.dbssummit.comThe key moments on this episode are:00:00:00 Introducing the Direct Booking Success Podcast: Strategies for Short-Term Rentals00:00:46 2024 Direct Booking Success Summit: Overview and Benefits00:05:30 Actionable Strategies and Expert Insights for Vacation Rental Success00:09:30 Featured Speakers and Session Highlights at the 2024 Summit00:14:27 Closing Remarks and Next Episode Preview—----------------------------------------------------------------------------------Show notes are available at: https://directbookingsuccess.com/podcast/Direct Booking Success 2024 kicks off on October 8, 2024!YOU STILL HAVE TIME TO GET YOUR FREE TICKET TODAY.In this 3-day FREE online summit, you'll learn how to stop relying on OTAs like Airbnb and make more money with more control. Learn how to increase your direct bookings from industry experts and your fellow property managers from all over the world. This summit is completely free and online. Save your spot today: https://DBSsummit.com/While the summit is completely free, I highly recommend upgrading your free ticket to include the All-Access Pass and here's why: ✅ Lifetime Access to All Sessions: Rewatch every powerful session at your convenience, so you don't have to worry about juggling your busy schedule.✅ Exclusive Bonus Content: Gain deeper insights with behind-the-scenes interviews, bonus workshops, and expert-led training that you won't find anywhere else.✅ Downloadable Workbooks & Checklists: Fast-track your growth with actionable tools that you can implement in your business right away.✅ VIP Q&A Access: Get your burning questions answered by the experts in private sessions, ensuring you get personalized advice for your unique business...

Are you feeling like your short-term rental business has hit a plateau? You're not alone. Many property managers and hosts reach a point where they've exhausted their own knowledge and strategies. But what if the key to breaking through that ceiling isn't doing more of the same, but learning from those who've already conquered the challenges you're facing?In this episode, we explore the immense value of tapping into collective wisdom within the short-term rental industry. I share my personal journey of transformation and how seeking insights from others revolutionized my approach to property management."The road to success is rarely a solo journey. It's paved with the lessons we learn from others, the insights we gain from their experiences, and the connections we make along the way." - Jenn BoylesHere's what you'll discover in this value-packed discussion:Avoid costly mistakes and accelerate your learning curveUncover innovative strategies for off-season bookingsGrain fresh perspectives on guest experience and marketingLearn why events like summits and conferences are crucial for your business growth. We'll discuss:The unparalleled value of expert-led sessionsNetworking opportunities that lead to game-changing collaborationsExposure to cutting-edge tools and tacticsIntroducing the 2024 Direct Booking Success SummitGet an exclusive preview of this year's summit, featuring:A curated lineup of top-tier speakersInteractive sessions for real-time feedbackEnhanced networking opportunitiesHear inspiring success stories from past attendees and learn how their summit experiences translated into tangible business results."I can hardly wait. Last year was so awesome. This year will be even better."Don't miss this chance to invest in your future and accelerate your journey to direct booking success. Register now at dbssummit.com and prepare to transform your short-term rental business!The key moments on this episode are:00:00:00 Overcoming Plateaus in Short-Term Rental Business: The Power of Learning from Others00:00:39 Introduction to the Direct Booking Success Podcast: Navigating the Hospitality Industry00:01:02 The Importance of Continuous Learning in the Vacation Rental Industry00:03:30 Harnessing Collective Wisdom: Learning from Industry Experts and Peers00:05:45 Networking and Collaboration Opportunities at Industry Events00:07:30 Maximizing ROI: The Long-Term Benefits of Attending Industry Summits00:09:15 2024 Direct Booking Success Summit: What to Expect and How to Register00:12:00 Closing Thoughts: Embracing Continuous Learning for Direct Booking Success—----------------------------------------------------------------------Show notes are available at: https://directbookingsuccess.com/podcast/Direct Booking Success 2024 registration is finally OPEN! GET YOUR FREE TICKET TODAY.In this 3-day FREE online summit, you'll learn how to stop relying on OTAs like Airbnb and make more money with more control. Learn how to increase your direct bookings from industry experts and your fellow property managers from all over the world. This summit is completely free and online. Save your spot today:

Are you feeling overwhelmed by the constant demands of marketing your short-term rental property? You're not alone. Many property managers find themselves caught in a whirlwind of tasks, from social media updates to email campaigns, often without seeing the desired results. It's time to break free from this cycle and discover a more effective approach to marketing your vacation rental.In this episode, we explore how simplifying your marketing strategy can lead to more direct bookings, less stress, and increased success in the competitive world of short-term rentals."Marketing doesn't have to be a constant source of stress and overwhelm." - Jenn BoylesHere's what you'll discover in this value-packed discussion:Understand the common pitfalls of fragmented marketing approaches in the short-term rental industryLearn how to create a cohesive marketing plan that connects all aspects of guest engagementDiscover tools and strategies to automate and simplify your marketing effortsGet insights on using analytics to track performance and make data-driven decisionsHear about the upcoming Direct Booking Success Summit and how it can transform your businessPlus, get a sneak peek into some of the key strategies I'll be covering at the summit, offering you a glimpse of the comprehensive roadmap to transform your marketing and grow your business.Don't miss this opportunity to take control of your marketing and drive more direct bookings with less stress. Your path to simplified, effective marketing starts here!The key moments on this episode are:00:00:00 Simplifying Marketing for Short-Term Rentals: Boosting Direct Bookings00:00:26 Welcome to the Direct Booking Success Podcast00:00:49 The Overwhelm of Short-Term Rental Marketing00:14:48 Introducing the Direct Booking Success Summit—------------------------------------------------------------------------------Show notes are available at: https://directbookingsuccess.com/podcast/Direct Booking Success 2024 registration is finally OPEN! GET YOUR FREE TICKET TODAY. In this 3-day FREE online summit, you'll learn how to stop relying on OTAs like Airbnb and make more money with more control. Learn how to increase your direct bookings from industry experts and your fellow property managers from all over the world. This summit is completely free and online. Save your spot today: https://DBSsummit.com/Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money on it: https://directbookingsuccess.com/apply/The ULTIMATE all-in-one marketing platform for short term rental is finally here! Sign up now and be the first to try it: https://bookdirectpro.com/FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin Jenn's free Facebook

As the busy season winds down, are you finding your calendar looking a little sparse? It's a common challenge for short-term rental hosts, but don't let those empty autumn weeks cause you undue stress. In this episode, we're exploring effective strategies to boost your off-peak bookings without resorting to desperate measures.In this episode, we're exploring effective strategies to boost your off-peak bookings without resorting to desperate measures."Marketing is something that does need a bit of weed time. It isn't a silver bullet that you could just launch at the last minute to save the day." - Jenn BoylesHere's what you'll discover in this value-packed discussion:The importance of consistent marketing, even during peak seasonsWhy discounting isn't the answer to filing vacanciesHow to leverage your existing guest relationshipsThe critical role of email marketing in your booking strategyThe key moments on this episode are:00:00:00 Strategies for Boosting Off-Peak Bookings in Your Vacation Rental00:00:51 Introduction to the Direct Booking Success Podcast00:01:14 The Importance of Consistent Marketing for Vacation Rentals00:04:42 Effective Marketing Strategies for Filling Empty Calendars00:08:45 Promotion of the Direct Booking Success Summit—----------------------------------------------------------------------------------Show notes are available at: https://directbookingsuccess.com/podcast/Direct Booking Success is back for 2024 and this year has gotten even BETTER! In this 3-day FREE virtual and global summit, you'll learn how to stop relying on OTAs like Airbnb and make more money with more control. Learn how to increase your direct bookings from industry experts and your fellow property managers. This summit is completely FREE, Virtual and Global, reserve your seats today: https://directbookingsuccesssummit.com/Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money on it: https://directbookingsuccess.com/apply/The ULTIMATE all-in-one marketing platform for short term rental is finally here! Sign up now and be the first to try it: https://bookdirectpro.com/FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin Jenn's free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

Are you ready to take control of your short-term rental business and reduce your reliance on online travel agencies? Many hosts dream of increasing their direct bookings but feel apprehensive about the potential risks involved. In this episode, we explore how to successfully transition away from platforms like Airbnb while mitigating common concerns.Join me as I sit down with Andrew Schorr, a key player in bringing Hospitable's innovative direct booking product to market. Andrew's journey in hospitality began in 2008 with a hotel concierge company in Beijing, and now he's at the forefront of revolutionizing direct bookings for vacation rental hosts.The best damage protection is damage prevention. - Andrew SchorrHere's what you'll discover in this value-packed discussion:Uncover the four major concerns hosts face when transitioning to direct bookings and how to overcome themLearn about cutting-edge guest vetting processes that ensure your property's safety and your peace of mindExplore how to shield yourself from fraudulent chargebacks and protect your income streamUnderstand the complexities of tax management for short-term rentals and how to simplify this processGain insights into $5 million damage protection policies that safeguard your propertyAbout Andrew SchorrAndrew Schorr is a seasoned professional in the hospitality industry, known for founding a hotel concierge company in Beijing and later joining Hospitable in 2022. With a strong background in navigating the challenges of transitioning from reliance on online travel agents to embracing direct booking strategies, Andrew brings a wealth of experience and knowledge to the table. His insights into mitigating risks associated with direct bookings and optimizing the guest journey offer valuable guidance for property managers and vacation rental hosts aiming to enhance their revenue through direct channels. Andrew's practical expertise and understanding of the industry dynamics position him as a reliable source for actionable strategies to achieve direct booking success.** Take Advantage of the 14-day free trial + 25% off for 3 months when you sign up through this link:https://hospitable.com/dbspodcast **The key moments on this episode are:00:00:00 Introduction to Direct Booking Success Podcast00:02:50 Andrew Shore's Journey in Hospitality00:06:38 Common Fears and Misconceptions about Direct Bookings00:13:09 Chargeback Protection and Guest Vetting00:17:25 Damage Protection and Tax Management00:22:46 Additional Features and Future Plans00:26:38 Closing Remarks and Summit Information—-------------------------------------------------------------------------Show notes are available at: https://directbookingsuccess.com/podcast/JOIN ME FOR A FREE LIVE MASTERCLASS ON SEPTEMBER 12, 2024In this hour long masterclass, I'll be teaching you the 4 Steps to More Bookings.Here's what you'll learn on this FREE Live Training:Why expanding your guest base is crucial for scaling your vacation rental businessThe secrets to not only capturing their interest but also gathering the crucial details that turn curious visitors into booked guestsHow to craft compelling campaigns that resonate with new guests and drive them to book with youThe essential tool and templates that will streamline your marketing and supercharge your...

Are you ready to take control of your vacation rental business and unlock a world of direct booking success? In this candid episode, I share my personal journey from struggling with saturated listing platforms to building a thriving direct booking empire.Discover how a chance encounter with a past guest sparked an epiphany, leading me to create a game-changing solution that streamlines your entire direct booking process. From email marketing to social media management, website creation, and guest communication - this all-in-one platform has everything you need to elevate your business and cultivate lasting guest relationships.I finally realized that direct bookings would be how I could get control of my business. - Jenn BoylesIn this episode, you will expect to:Hear my inspiring story of overcoming struggles and seizing opportunities in the vacation rental space.Understand the power of direct bookings for maximizing revenue and gaining business control.Get a sneak peek at BookDirect Pro, the revolutionary tool I created to simplify your direct booking efforts.Learn how to streamline your tech stack and eliminate the need for multiple subscriptions.Gain insights from a fellow property manager on how BookDirect Pro has transformed their business.If you're ready to break free from listing platform constraints and embrace the freedom of direct bookings, this episode is a must-watch. Join me on this empowering journey towards true business autonomy and guest loyalty.The key moments in this episode are:00:00:00 Journey to Direct Bookings00:00:46 Struggling with Airbnb and Transition to Direct Bookings00:07:28 Introducing BookDirect Pro00:09:42 Closing Remarks and Call to Action—-------------------------------------------------------------------------------------Show notes are available at: https://directbookingsuccess.com/podcast/JOIN ME FOR A FREE LIVE MASTERCLASS ON SEPTEMBER 12, 2024In this hour long masterclass, I'll be teaching you the 4 Steps to More Bookings.Here's what you'll learn on this FREE Live Training:Why expanding your guest base is crucial for scaling your vacation rental businessThe secrets to not only capturing their interest but also gathering the crucial details that turn curious visitors into booked guestsHow to craft compelling campaigns that resonate with new guests and drive them to book with youThe essential tool and templates that will streamline your marketing and supercharge your successSave your spot now and don't forget to share this event with your STR friends: https://bookdirectpro.com/nextmasterclassDirect Booking Success is back for 2024 and this year has gotten even BETTER! In this 3-day FREE virtual and global summit, you'll learn how to stop relying on OTAs like Airbnb and make more money with more control. Learn how to increase your direct bookings from industry experts and your fellow property managers. This summit is completely FREE, Virtual and Global, reserve your seats today: https://directbookingsuccesssummit.com/Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money on it:

Are you ready to break free from self-sabotaging patterns that hold you back from achieving the success you envision for your short-term rental business? In this thought-provoking episode, we delve into practical strategies to overcome the inner critic and cultivate a resilient, growth-oriented mindset.Discover how to identify and reframe limiting beliefs that perpetuate cycles of stress, burnout, and underperformance. From imposter syndrome to perfectionism, learn to silence the saboteurs that undermine your potential.The body keeps score. If we continue at this pace and burn ourselves out and don't listen, it will let us know in one way or another. - Ali CammellettiIn this episode, you will be able to discover:Understand the 9 key saboteurs outlined in Positive Intelligence and how they manifest in your thoughts and behaviors.Get actionable tips on rewiring your brain through "PQ reps" - simple exercises to shift from saboteur to sage mindset.Hear from mindset expert Allie Cammelletti, founder of Spark Your Mindset, on cultivating resilience and self-awareness.Discover the power of self-care in fueling your creativity, focus, and overall well-being as an entrepreneur.Learn strategies to lead with empathy, build trust, and foster a growth-oriented culture within your team.About Ali CammellettiAli Cammelletti, the founder of Spark your Mindset and the host of the SNAC Leadership podcast, is a seasoned professional with a strong background in the hospitality industry, spanning over 30 years. Her journey from working in restaurants to teaching in the hospitality program and eventually transitioning to leadership and culture focus with companies, reflects a wealth of experience and knowledge. Ali's expertise in helping leaders build resilience, improve performance, and transform their mindsets, combined with her personal entrepreneurial journey, positions her as a valuable resource for entrepreneurs in the short-term rental industry. With a deep understanding of the challenges faced in balancing self-care with business demands, Ali's insights offer essential guidance for those looking to transition from a saboteur to a sage mindset and prioritize self-care for improved business performance.Connect with Ali CammellettiFacebook: https://www.facebook.com/sparkyourmindsetnowInstagram: https://www.instagram.com/snackleadership/Linkedin: https://www.linkedin.com/in/alicammelletti/Youtube: https://www.youtube.com/channel/UCHdz9ufDjzaCDJvTjM96AcgTake your Positive Intelligence Test:Saboteurs-https://assessment.positiveintelligence.com/saboteur/overviewPQ assessment-https://assessment.positiveintelligence.com/pq/overviewThe key moments in this episode are:00:00:00 Overcoming Self-Sabotage in Entrepreneurship00:01:52 Guest Introduction: Allie Camilletti on Building Resilience00:04:05 The Challenges of Entrepreneurship00:05:20 Understanding Self-Sabotage in Business00:09:37 Understanding Saboteur Mindset vs. Sage Mindset00:12:33 Transitioning from Saboteur to Sage...

Are you struggling to create authentic, engaging content for your vacation rental business? It's frustrating when your posts lack personality and fail to connect with your audience. But what if I told you there's a way to streamline your content creation process without losing that essential human touch?In this episode of the Direct Booking Success podcast, I sit down with Megan Castor, a former teacher turned copywriter who specializes in creating compelling content for vacation rental brands. We dive deep into the world of AI-assisted content creation, exploring how tools like ChatGPT can be leveraged effectively in your marketing strategy.Your whole business is centered around being genuine and authentic and building connections with your guests and your owners. - Megan CastorIn this episode, you will be able to discover:The pitfalls of relying too heavily on AI for content creationHow to use AI as a brainstorming tool to spark creativityTips for maintaining your brand's unique voice when using AIStrategies for editing and refining AI-generated contentThe importance of human expertise in content creationAbout Megan CastorMegan Castor, a former middle school teacher turned copywriter, brings a unique blend of patience and flexibility from her teaching background to her approach in copywriting. With a passion for travel and hospitality, Megan seamlessly intertwines her love for writing with her expertise in creating compelling content for vacation rental brands. Her transition from teaching to copywriting showcases her ability to adapt and communicate effectively, making her an invaluable resource in the industry. Megan's insights into using AI for content creation and the importance of maintaining authenticity in vacation rental marketing provide invaluable tips for property owners and managers looking to enhance their content strategies.Connect with Megan: Instagram: https://www.instagram.com/thevacationrentalcopywriterLinkedIn: https://www.linkedin.com/in/megancastor/FREE Guide to using AI for your vacation rental marketing. Know more information here: www.megancastoragency.comThe key moments in this episode are:00:00:00 - Creating Authentic Content for Vacation Rentals00:01:26 - Transition from Teaching to Copywriting00:04:16 - Influence of Teaching Background on Copywriting00:06:19 - Challenges of Using AI in Content Creation00:09:09 - Effective Use of AI Tools in Content Creation00:09:53 - Maximizing AI Output with Detailed Information00:11:30 - Overcoming Fear of AI with Personalization00:12:35 - Efficiency through Personalization and Background Info00:13:53 - Starting with Audience Research for Effective Content Creation00:16:39 - Human Oversight and Context in AI Content Generation00:19:50 - The Importance of Editing AI-Generated Content00:22:31 - AI Does Not Replace Humans00:23:27 - Writing Headlines with AI Assistance00:24:10 - Services for Vacation Rental Industry00:29:23 - Upcoming Direct Booking Success Summit—-------------------------------------------------------------------Show notes are available at: https://directbookingsuccess.com/podcast/Direct Booking Success is back for 2024 and this year has gotten...

As a vacation rental property manager, your days are a whirlwind of tasks – from guest check-ins and maintenance issues to a never-ending stream of emails. It's no wonder marketing often falls by the wayside, even though you know it's crucial for driving those coveted direct bookings. You've tried creating content, but the hours spent crafting clever captions and curating visuals rarely translate into meaningful engagement or bookings. The constant juggling act leaves you feeling overwhelmed, frustrated, and burnt out.But what if you could streamline your marketing efforts, freeing up precious time while still boosting your direct booking numbers? In this insightful episode of the Direct Booking Success podcast, host Jenn Boyles shares her favorite powerful time-saving techniques that will transform how you approach marketing for your vacation rental business.The key to Direct Booking Successful marketing is not about working harder, but working smarter. - Jenn BoylesIn this episode, you will be able to:Reclaim control of your schedule through effective time blocking and project management tools. Maximize your content's impact by repurposing and refreshing existing materials. Embrace simplicity with captivating visuals and compelling captions that resonate with guests.Follow a proven, step-by-step framework for direct booking success, eliminating guesswork. Hear from Ben, a lighthouse property owner, who doubled her bookings and profits by implementing these strategies. Ben shares her journey from an "expensive hobby" to a thriving, profitable business through the Direct Booking Success program.Whether you're a seasoned pro or just starting out, this episode offers actionable insights to help you work smarter, not harder, and achieve the direct booking success you deserve.The key moments in this episode are:00:00:00 Struggling with Marketing as a Vacation Rental Property Manager00:01:17 Introduction to Direct Booking Success Podcast00:01:40 Time Management Techniques for Efficient Marketing00:03:42 Reusing and Refreshing Content00:07:50 Simplicity in Content Creation00:11:05 Following a Proven Marketing ProcessThe Ultimate All-in-One Marketing Platform for Short-term Rentals is finally HERE! Be the first to try Book Direct Pro. Sign up now and be the first to try it: https://bookdirectpro.com/Direct Booking Success is back for 2024 and this year has gotten even BETTER! In this 3-day FREE virtual and global summit, you'll learn how to stop relying on OTAs like Airbnb and make more money with more control. Learn how to increase your direct bookings from industry experts and your fellow property managers. This summit is completely FREE, Virtual and Global, reserve your seats today: https://directbookingsuccesssummit.com/Work with Jenn and have one-on-one coaching to maintain consistency in your marketing and boost your direct bookings without spending so much money on it: https://directbookingsuccess.com/apply/FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/Show notes are available at:...

Are you tired of feeling like just another face in the crowd, struggling to make your vacation rental stand out? It's time to break free from the generic approach and embrace a strategy that resonates with your ideal guests. Imagine the power of connecting with travelers who share your passions, who truly appreciate the unique experience you offer. This is the transformative potential of targeted marketing, and it's closer than you think.In this insightful episode, we dive deep into the art of niching down and understanding your perfect guest. Our host, Jen Boyles, is joined by Nihal Salah, a seasoned B2B marketing expert with a passion for travel and adventure. Together, they unravel the secrets to defining your niche, connecting with your target audience, and delivering a personalized, memorable guest experience that keeps them coming back for more.Don't be thinking that this is narrowing your field. It's actually opening it up and making you more revenue and having more control over who is coming to stay. Better reviews, more returned guests. - Nihal SalahIn this episode, you will be able to:Identify your unique selling proposition and how to communicate it effectively.Get tips on creating content that immerses viewers in the local experiences and amenities they crave.Hear from industry expert Nihal Salah, a marketing veteran with a passion for travel and adventure.Understand the benefits of direct bookings for building lasting guest relationships and business control.Learn strategies to elevate the guest experience through personalized touches that delight your niche audience.About Nihal SalahNihal Salah, an STR customer educational specialist at Yapstone, brings a wealth of experience in B2B marketing from various industries. With a passion for travel and adventure, Nihal's extensive knowledge and dedication aim to assist short term rental property managers and owners in driving revenue through educational content. Having personally experienced the intricacies of short term vacation rentals during her extensive travels, Nihal offers unique insights into the importance of finding a niche, defining ideal guests, and the transformative power of targeted marketing. Her background in serving diverse industries and her passion for customer education make her a valuable resource for property managers seeking to enhance their direct booking success.Connect with Nihal Salah & Yapstone:Nihal's LinkedIn: https://www.linkedin.com/in/nihalsalah/Yapstone's Website: www.yapstone.comYapstone's Payment Processing Software (UK): www.holidayrentpayment.comYapstone's Payment Processing Software (US):www.vacationrentpayment.comThe key moments in this episode are:00:00:00 The Importance of Defining Your Niche00:02:20 Guest's Background and Passion for Travel00:04:44 Standing Out in Niches for Ideal Guests00:06:37 Overcoming Fear of Niche Marketing00:06:53 Creating a Personalized Guest Experience00:10:38 Influence of Personal Interests on Niche Selection00:11:42 Utilizing Personal Interests for Niche Attraction00:14:03 Effective Strategies for Targeting Ideal Guests00:17:17 Creating Memorable Guest Experiences00:18:48 Personalized Guest Experience Enhancements00:20:46 Industry-Specific Payment Processors00:25:06 Niche Marketing OpportunitiesFREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb:

Imagine transforming your vacation rental business into a seamless, tech-driven hospitality powerhouse, captivating guests with personalized experiences that foster loyalty and ignite revenue growth. This vision is within reach, thanks to the pioneering strategies unveiled in this thought-provoking episode.Shiven Vinod Khera, the visionary co-founder and CEO of Linkbase Technologies, takes us on a journey through the cutting edge of vacation rental management. Brace yourself as he unveils the game-changing potential of AI and automation to revolutionize guest interactions, streamline operations, and unlock untapped revenue streams.One revelation that will leave you questioning the status quo? Guests typically allocate a staggering 70% of their vacation budget to activities and services beyond accommodation. Yet, this lucrative opportunity often goes untapped by property managers. Shiven deftly navigates this terrain, sharing strategic upselling techniques that allow you to effortlessly capture a share of this market, boosting your bottom line without compromising the guest experience.In this episode, you will be able to:Innovative ways to leverage AI for personalized guest communication and tailored upsell opportunitiesPractical tips for automating access, streamlining check-in, and enhancing operational efficiencyInsights into the power of data-driven guest experiences and nurturing direct repeat bookingsReal-world examples of successful upsell strategies, from early check-in to unique local experiencesA special limited-time offer from Linkbase to help you kickstart your journey towards elevated hospitalityAbout Shiven Vinod KheraShiven Vinod Khera, the co-founder and CEO of Link based Direct Booking Success, brings a blend of entrepreneurial acumen and a passion for innovation to the vacation rental management space. Originally from New Delhi, India, Shiven's journey into the world of vacation rentals was a serendipitous one, stemming from a university project focused on IoT platforms. His forward-thinking approach, with an emphasis on automation, AI messaging, and tailored guest experiences, has positioned him as a trailblazer in redefining hospitality practices. Shiven's unique background and unwavering commitment to leveraging technology for property management make him a compelling figure for those seeking to optimize revenue streams and elevate guest experiences in the vacation rental industry.Connect with Shiven & LinkBase:Instagram: https://www.instagram.com/_linkbase_/Website: https://linkbase.ca/Shiven's LinkedIn: https://www.linkedin.com/in/shiven-vinod-khera-a05149120/** EXCLUSIVE OFFER FOR DIRECT BOOKING SUCCESS PODCAST LISTENERS **LinkBase is waiving $600 boarding fee and offering 2 months of service for FREE! Don't miss out on valuable upsell opportunities. This offer is valid until August 15, 2024. Claim this special deal and boost your 5-star reviews, and increase revenue with LinkBase. The key moments in this episode are:00:00:41 Introduction to Direct Booking Success Podcast00:01:51 Shiven Vinod Khera's Journey and Recognition00:04:38 Entrepreneurial Beginnings and Business Journey00:06:40 Entry into the Vacation Rental Space00:12:09 The Importance of Upselling in Property Management00:12:55 Enhancing Guest Experience through Upsells00:14:35 Key Upsell Opportunities for...

Have you been told that consistency is the key to successful marketing? But what if we told you there's a smarter strategy to drive direct bookings for your vacation rental business?In this eye-opening episode, we'll challenge conventional wisdom and reveal why simply being consistent isn't enough. Discover the untapped potential of strategic consistency - a powerful approach that combines consistency with intentionality and data-driven decision-making.It's not just about being consistent, it's about being strategic and consistent. - Jenn BoylesHere's what you can expect from this insightful discussion:Understand the pitfalls of blind consistency and why it can lead you astray.Learn how to define your ideal guest and craft content that truly resonates.Get actionable tips on leveraging data and analytics to guide your marketing efforts.Hear real-life examples of property managers who transformed their results through strategic consistency.Discover the power of personalization and engaging with your audience for long-term success.Walk away with a step-by-step framework to build a sustainable, high-impact marketing strategy.Consistent marketing efforts play a significant role in maintaining brand visibility and attracting potential guests to short-term rental properties. However, it is essential to go beyond mere consistency and focus on strategic marketing activities tailored to the target audience. By harnessing marketing consistency effectively, property managers can build a strong brand presence and drive more direct bookings. Let's dive in and uncover the smarter way to make your marketing efforts not just consistent, but strategically consistent.The key moments in this episode are:00:00:00 - The Importance of Strategic Consistency00:04:18 - The Pitfalls of Consistency Alone00:06:00 - The Importance of Data and Metrics00:10:28 - Practical Tips for Strategic Consistency Sign up for the FREE Virtual Direct Booking Success Summit: https://directbookingsuccesssummit.com/Show notes are available at: https://directbookingsuccess.com/podcast/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin Jenn's free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

Uncover the truth behind the myths of Airbnb passive income. Are you tired of hearing promises of "get rich quick" and effortless rental riches? In this conversation, Lauren Madewell, Operations Manager of Auntie Bellham's Cabin Rentals, pulls back the curtain on the realities of running a successful vacation rental business.With over a decade of hands-on experience, Lauren shares her hard-earned wisdom on what it truly takes to thrive in the competitive short-term rental market. From debunking the "passive income" myth to exploring the spectrum of hospitality, this episode offers a refreshingly honest perspective.In this episode, you will be able to:Discover the secrets to creating passive income with Airbnb and maximize your vacation rental earnings.Uncover direct booking strategies for vacation rentals that will boost your property's occupancy and revenue.Learn how to enhance the guest experience through impactful hospitality practices that keep visitors coming back.Master the art of marketing vacation rentals on social media to attract more guests and elevate your property's visibility.Navigate the short-term rental industry with expert insights and tips to stay ahead of the competition.About Lauren MadewellLauren Madewell, the seasoned operations manager at Auntie Bellhalm's Cabin Rentals in the picturesque Spooky Mountains, brings a wealth of experience and a unique familial connection to the vacation rental industry. Her journey from joining the family business over a decade ago to witnessing the shifts in customer behavior, property management, and the influx of new property owners in the market offers an insightful perspective. With a down-to-earth and pragmatic approach, Lauren offers practical advice and genuine insights into the nuances of creating sustainable passive income through Airbnb. Her deep understanding of the industry and the evolving landscape makes her a trusted resource for property owners looking to navigate the world of short-term rentals effectively.Connect with Lauren and Auntie Bellum's Cabin Rentals:Website: https://www.auntiebelhams.com/Instagram: https://www.instagram.com/auntiebelhamscabinrentals/Facebook: https://www.facebook.com/auntiebelhamscabins/Tiktok: https://www.tiktok.com/@auntiebelhamshttps://linktr.ee/auntiebelhams** Exclusive offer for DBS Podcast Listeners: Take advantage of the 15% OFF when you stay at Auntie Bellham's Cabin Rental **The key moments in this episode are:00:00:00 - The Myth of Passive Income on Airbnb00:03:18 - Family Business Legacy and Transition00:07:04 - Evolution of the Vacation Rental Industry00:09:15 - Changing Dynamics with Property Owners00:12:50 - Managing the Complexities of Property Management00:13:26 - The importance of communication in business operations00:16:15 - Inside Out Hospitality00:19:29 - Creating a Culture of Hospitality00:22:02 - Hospitality in Action00:25:37 - Engaging Content Strategy00:27:21 - Standing Out Through Personality and Hospitality00:28:39 - Leveraging National Days for Content Creation00:31:34 - Importance of Guest Interactions and Trust00:33:45 - Direct Booking Success and Guest SavingsFREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb:

Are you frustrated by the endless opinions on property management software for Airbnb hosts? Still struggling to find the right fit for your short-term rental business? You're not alone. The quest for the perfect solution can be overwhelming, leaving you confused and without a clear path forward.It's time to break free from unhelpful advice and take a strategic approach to finding software that truly meets your needs. The key isn't blindly following the crowd, but asking the right questions and understanding your unique business requirements.Navigating property management software options doesn't have to be daunting. By focusing on your specific needs and goals, you can cut through the noise and find a solution that works for you.“Ask yourself some questions before you start asking questions. Write them down. These are the types of things that you should have.” - John StokingerIn this episode, you will be able to:Discover the game-changing features to look for when selecting property management software for Airbnb.Learn the proven strategies for expanding and growing your short-term rental business.Unveil the secrets to successfully driving direct bookings for your vacation rentals.Master the art of seamlessly integrating payment processors with your rental software for a hassle-free experience.Explore effective website solutions that can streamline operations and enhance your property management efforts.My special guest for this episode is John Stokinger.John Stokinger brings a wealth of experience to the table as the Direct Booking Successor of sales for Direct Booking Success. With a background in digital marketing and senior solution consulting, he has a unique perspective on the vacation rental industry. Having worked with various companies in the technology and vendor side of the industry, John's insights and expertise provide valuable input on topics such as choosing the right property management software, scaling short-term rental businesses, and integrating payment processors with rental software. His engaging and candid approach makes him an excellent guest to gain practical knowledge and informed decision-making strategies for property managers and hosts looking for software solutions.Connect with John and Direct: directsoftware.com**SPECIAL OFFER** Mention the podcast and Direct will waive the website build cost! Offer valid until July 22, 2024.The key moments in this episode are:00:05:30 The Frustration with General Software Questions00:06:57 Qualifying Questions for Selecting Property Management Software00:09:41 The Cost Consideration in Choosing Software00:11:18 Exploring Ancillary Solutions for Property Management00:12:45 Importance of Demoing Multiple Property Management Solutions00:14:13 Adapting Software Solutions for Growth00:16:26 Innovations in Software Development00:18:33 The Challenges of Moving to Book Direct00:21:55 Key Questions for Short Term Rental Business Software00:24:47 Customer Service is Key00:26:20 Direct's Cost-Effective Website Solution00:26:43 Special Offer from DirectFREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/Show notes are available at: https://directbookingsuccess.com/podcast/Follow Jenn on Instagram:

Imagine being able to captivate guests from around the world with the sheer allure of your vacation rental's location. What if you could weave the unique charm, cultural richness, and natural wonders of your area into an irresistible narrative that resonates deeply with travelers seeking authentic experiences? This episode unveils the secrets to doing just that, empowering you to harness the power of your locale and skyrocket your direct bookings.With practical insights from seasoned industry experts, you'll discover how to uncover the distinct selling points of your destination. From quirky local trivia and traditions to breathtaking landscapes and hidden gems, learn to craft a compelling story that transports potential guests to your doorstep before they even arrive. Prepare to be inspired by real-world examples of hosts and managers who have mastered the art of leveraging their location's appeal through engaging websites, captivating social media content, and the magic of storytelling.It isn't about hot tubs or fire pits or a house that lives. This is about the unique experience your guests will have when they stay with you. - Jenn BoylesIn this podcast episode, I was joined by Annette Arsenault, owner and manager of Quayside Quidi Vidi Vacation Rental in St. John's, Newfoundland and Labrador and Kendra Badoe, vacation rental property manager at Suite Harmony in Ontario. Connect with Annette Arsenault and Kendra Badoe:Annette Arsenault, Quayside Quidi Vidi Vacation Rental, Newfoundland: https://quaysidequidividi.com/Kendra Badoe, Suite Harmony, Ontario: https://www.suiteharmony.ca/Here's what you can expect to gain from this episode:Strategies for identifying and showcasing the unique allure of your areaTips for crafting an online presence that resonates with your target audienceInsights into leveraging local blogs, social media reels, and community-building tacticsThe numerous benefits of cultivating direct bookings, including increased control, personalized guest interactions, and exclusive rewards for loyal customersThe key moments in this episode are:00:00:00 - Introduction to Direct Booking Success00:01:11 - The Canadian Advantage00:05:21 - Leveraging Your Location00:11:06 - Importance of Direct BookingsFREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/Show notes are available at: https://directbookingsuccess.com/podcast/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin Jenn's free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

Does this sound familiar? You've been told to rely on Airbnb reviews to trust your short term rental guests, but still end up with stained sheets and broken furniture. The frustration of not knowing who's booking on your website is real. But what if there's a better way to know your guest and build trust from the start? Let's uncover the effective trust marketing strategies and guest verification secrets for property managers. Say goodbye to guest damage and hello to enhanced guest experience through local partnerships. Get ready to level up your direct bookings and guest satisfaction.The name of the game is to run your business most efficiently and most effectively. So I think one of the things that investing heavily in trust can do is it can help you professionalize to the point where you can actually get more value out of a listing and what is in. - Leo WaltonMy special guest is Leo WaltonIn this episode, you will be able to:Implement trust marketing strategies to boost direct bookings and guest satisfaction.Ensure guest verification in short term rentals for a secure and positive experience.Learn how to prevent guest damage in vacation rentals and maintain property integrity.Build guest trust as a property manager to foster long-term guest relationships.Utilize local partnerships to elevate guest experience and stand out in the market.Leo Walton, the co-founder and vp of growth for Superhog, is a seasoned professional with a background in hospitality and a strong customer-centric approach. His journey from the early days of the tech-enabled home sharing space to co-founding Superhog has equipped him with invaluable insights into trust marketing strategies, guest verification, and risk management in the short-term rental industry. Leo's passion for creating a seamless, trustworthy experience for both hosts and guests shines through in his work, making him a trusted expert in the field. With a keen understanding of the challenges and opportunities in the industry, Leo offers practical and effective solutions for property managers seeking to elevate their guest experiences and drive direct bookings through local partnerships and trust-based marketing strategies.Connect with Leo:Website: https://superhog.com/** Take advantage of the FREE Screening of your STR Business for 60 days **Linkedin: https://www.linkedin.com/in/leo-walton-aa59bb25/The key moments in this episode are:00:00:00 - Misconceptions about Direct Bookings00:01:01 - Introduction to Trust Marketing00:02:39 - Importance of Trust Building00:05:56 - Leveraging OTAs as a Marketing Channel00:08:23 - Building Trust from Pre-Arrival to Post-Stay00:12:05 - Importance of Trust in Short-Term Rental Business00:13:51 - Maximizing Revenue and Repeat Bookings00:16:45 - Challenges Faced by Property Managers00:18:52 - Establishing a Brand and Local Networking00:21:29 - The Story Behind "Superhog" and Guest Misadventures00:23:48 - How to Engage with the Podcast00:24:30 - Conclusion and Next Steps00:23:48 - Importance of Listener Feedback00:23:48 - Teaser for Next Episode FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/Show notes are available at:

Does the struggle with community resistance to Airbnb sound all too familiar? You may have been advised to simply follow the standard Airbnb route, only to find yourself frustrated and worried about potential problems with neighbors and the community. The lack of results can lead to stress and sleepless nights, leaving you feeling stuck and unsure of how to move forward. But what if there's a better, more effective way to overcome community resistance and create a thriving vacation rental business? Let's dive into proven strategies that can put your worries to bed and pave the way for direct booking success.I want to know that I know who's at my place. I want to know that my neighbors are happy and my places are safe in good hands and it's not being destroyed. And that, that's what success is to me. - Chris CadeIn this episode, you will be able to:Master direct booking strategies to increase occupancy and boost sustainable rental income.Overcome community resistance to vacation rentals and Airbnb to expand your rental business.Discover the power of niche marketing to attract ideal guests and maximize rental income.Create compelling rental listings that stand out and attract more direct bookings.Leverage local events and seasonal trends to optimize rental success and increase occupancy rates.My special guest is Chris CadeChris Cade, the CEO of Saasberry and founder of Private B and B, brings a wealth of experience and creativity to the vacation rental industry. His journey into the business began over 25 years ago, driven by a passion for fishing and a vision to create lakefront cabins. Overcoming community resistance and navigating through regulatory challenges, Chris devised innovative solutions, ultimately leading to a successful direct booking initiative. His approach prioritizes building meaningful relationships with guests, resulting in a loyal following and a unique niche market within the industry. Chris's story is a testament to the power of personalized guest experiences and leveraging local connections for rental success.Connect with Chris:Facebook: www.facebook.com/PrivateBnb** Take advantage of 15% off an annual subscription of PrivateBnB by using promo code: DBS head over - www.privatebnb.com/dbs for more details**The key moments in this episode are:00:00:00 - Overcoming Community Challenges00:04:14 - Early Days of Renting Cabins00:09:00 - Community Relationships00:11:47 - Niche Targeting and Ideal Guests00:13:33 - Challenges of Remote Properties00:14:09 - Discovering Niche Markets00:16:33 - Expanding to New Niches00:20:54 - Creating Private BNB00:25:27 - The Non-Commercial Market00:26:59 - Direct Booking Success00:27:27 - Special Offer for Listeners00:28:10 - Connecting with Chris00:28:28 - Sharing Stories00:29:25 - Taking Action00:29:34 - Closing Remarks FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/Show notes are available at: https://directbookingsuccess.com/podcast/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin...

Are you ready to hear about an unexpected journey that led to the creation of an online travel agency in Canada? Get ready to be surprised as Dany Papineau shares his story of starting the very first Canadian booking platform called We Chalet. You won't believe the twists and turns that led him to carve out a niche in the travel industry that no one saw coming. Stay tuned to find out how this new approach is revolutionizing the way hosts and property managers connect with travelers. This is a story of determination, innovation, and a quest to bring the world closer to nature. Don't miss out on this unique and inspiring tale of entrepreneurial success.We connect together to nature adventure. It's a group, usually. It's always with people. And the chalet is like the emotion that you have. You know, you're with a loved one, you're chilling. You're, like, usually connected to some outdoor activity, nature. So for me, this is the idea of the brand is like, we connect together to nature - Dany PapineauMy special guest is Dany PapineauDany Papineau, the founder of We Chalet, is a seasoned property manager and a notable figure in the Canadian short-term rental sector. With a background in the film industry, Dany's foray into short-term rentals commenced with the unexpected success of his initial property on Airbnb. This propelled him into the role of a sought-after virtual property manager. Recognizing the limitations of urban-centric platforms for properties located in natural settings, Dany's entrepreneurial acumen led to the creation of We Chalet, marking a significant stride as the first Canadian booking platform. His practical understanding of the challenges faced by hosts and property managers, along with his forward-thinking approach, establishes Dany as a pivotal voice in the industry.In this episode, you will be able to:Discover the Insider Tips for Starting an Online Travel Agency in Canada.Learn Effective Strategies for Direct Bookings to Maximize Your Vacation Rental Revenue.Master Simplified Taxation Techniques for Short-term Rentals to Save Time and Money.Uncover the Key Considerations for Choosing the Right Property Management Software.Explore Innovative Ways to Market Vacation Rentals on Niche Platforms for Global Reach.Connect with Dany and WeChalet:LinkedIn: https://www.linkedin.com/in/danypapineau/Explore WeChalet at: https://wechalet.com/en/**Take advantage of WeChalet's FREE Host Onboarding and Importation of your Airbnb listings. More details on their website**The key moments in this episode are:00:00:00 - Introduction & Background00:02:00 - Dany's Journey into Short Term Rentals00:07:43 - Legal Battle with the Canadian Government00:10:43 - Evolution of Vacation Rental Market00:13:15 - Host-Centric Approach of We Chalet00:13:29 - The Importance of Multiple Booking Locations00:14:45 - WeChalet: A Solution for Property Managers00:17:53 - Challenges of Being an OTA00:20:00 - Differentiating WeChalet00:25:25 - Expansion and Collaboration00:26:16 - Property Manager Integration00:26:47 - Global Expansion00:27:31 - AI Implementation00:28:11 - Heart-Led Approach00:29:00 - Next Episode Preview FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/Show notes...

Did you know that creating a successful podcast isn't just about the content? Imagine reaching the top ten on Apple podcasts in the very first week - sounds impossible, right? Well, that's exactly what happened to Jenn Boyles, the host of the Direct Booking Success Podcast. Marketing is essential to your short term rental business if you want more bookings. And not only more bookings, but more direct bookings. - Jenn BoylesIn the 100th episode, she reveals the surprising truth about marketing for direct bookings and the essential strategies she's learned in the past two years. But what's even more unexpected is the lack of diversity in the short-term rental industry, a revelation that might change your perspective. In this episode, you will be able to: Master the art of direct booking success and stand out from the competition.Uncover the secrets to launching and growing a successful hospitality podcast.Amplify your short-term rental marketing strategies for maximum impact.Embrace diversity to foster inclusivity and innovation in the hospitality industry.Craft a compelling brand that attracts direct bookings and loyal guests.Get ready to be amazed as Jenn shares insights from some of the most brilliant minds in the industry and unveils the secret to direct booking success. It's a milestone worth celebrating, and the wisdom shared is nothing short of game-changing. Stay tuned for the unexpected journey that's about to unfold.The key moments in this episode are:00:00:00 - Celebrating 100 Episodes and Two Years of Success00:01:21 - The Purpose Behind Starting the Podcast00:04:54 - Importance of Consistent Marketing00:07:08 - Lack of Diversity in the Industry00:09:53 - Defining Direct Booking Success FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/Show notes are available at: https://directbookingsuccess.com/podcast/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin Jenn's free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

Does this sound familiar? You're struggling to make the switch from long-term to short-term rentals, and you've been told to rely solely on OTAs for bookings. But the pain of high commission fees and lack of control over your business has left you feeling frustrated and stuck. It's time to break free from the OTA dependency and take back control of your booking success. Let's explore how you can maximize direct bookings and increase guest trust for your vacation rentals.I think education has never been more important in the short term rental world. We've got so many things across the world that we're dealing with, including regulation, including legislation that different countries are bringing in different tax changes, we've got new companies entering the space all the time, we've got different booking trends, so many different things that people need to be aware of. - James VarleyMy special guest for this episode is James Varley.James Varley, the founder of the Holiday Cottage Handbook, who has a rich background in property investment and a successful transition from long-term rentals to managing holiday lets in the UK. James's journey is a testament to his expertise in navigating the nuances of the short-term rental industry and building direct booking success. With a strong emphasis on sustainable business practices and a genuine passion for sharing knowledge, James has become a trusted voice in the industry. Through his various platforms, including a free downloadable ebook, an engaging blog, and a weekly podcast featuring industry experts, James is dedicated to providing valuable insights and support for property owners looking to maximize their direct bookings. His commitment to empowering others in the short-term rental space makes him a valuable ally for those seeking to thrive in the industry.In this episode, you will be able to:Discover the secrets to starting a successful short term rental business.Learn how to smoothly transition from long term to short term rentals and maximize your profits.Uncover the benefits of holiday lets in the UK and how they can elevate your rental income.Master the art of building trust and securing more direct bookings for your vacation rentals.Navigate the complex world of short term rental regulations in the UK with confidence.Connect with James and Holiday Cottage HandbookWebsite: https://www.holidaycottagehandbook.com/Facebook: https://www.facebook.com/holidaycottagehandbook/Instagram: https://www.instagram.com/hchandbook/The key moments in this episode are:00:00:30 - Getting into the Short Term Rentals World00:05:43 - Building Relationships with Neighbors00:08:37 - Core Mission of Holiday Cottage Handbook00:10:46 - Importance of Education in Short Term Rentals00:12:01 - A to Z Resource and Podcast Series00:13:34 - Booking Trends and Content Development00:14:48 - Defining the Industry00:17:10 - Vacation Rentals vs. Short Term Rentals00:18:40 - Common Pitfalls and Education00:24:03 - Involvement in Regulation00:27:47 - Importance of Booking Direct00:28:07 - Convincing Guests to Book Direct00:28:29 - Trust and Convenience in Booking00:28:52 - Time and Effort in Direct Booking00:29:23 - Connecting with James and Holiday Cottage Handbook FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb:

If you're feeling overwhelmed by the thought of keeping up with the regulations and legislation for short-term rentals, and you're worried about the impact it could have on your business, then you are not alone! The risk of waking up to a sudden shut down of your entire rental operation can be a real cause for concern, especially in the face of ever-changing regulations and laws. It's a lot to keep track of and it's a risk that many property managers are facing in today's market.You have nothing to lose by putting together a website or, you know, leveraging the PM's to do it for you and just having that available access to get direct booking. - Brianne HamiltonIn this episode, you will be able to:Mastering the Art of Transitioning to Short-Term Rentals in Ontario.Maximizing Your Returns: Managing Urban vs Rural Vacation Properties.Unveiling Proven Strategies for Increasing Direct Bookings.Navigating the Impact of Regulations on Short-Term Rentals.Elevating Your Marketing Game: Showcasing Amenities for Vacation Rentals.My special guest for today's episode is Brianne Hamilton. Brianne Hamilton is the co-owner of Junction House property management company in Ontario, Canada, brings a wealth of experience in transitioning from long-term to short-term rentals. With a portfolio spanning urban city centers and rural vacation properties, Brianne's insights into managing diverse rental types and locations provide invaluable strategies for increasing direct bookings and navigating the impact of regulations on short-term rentals. Her background in marketing and real estate investing infuses a creative and thoughtful approach to property management, ensuring a unique and optimized guest experience for each distinct property.Connect with Brianne: https://www.instagram.com/junctionhousepm/https://www.instagram.com/junctionhousegetaways/Avail Brianne's Complimentary Property Revenue and Occupancy Analysis to listeners: https://jhp.myflodesk.com/podcastfreebieThe key moments in this episode are:00:00:00 - Introduction and Background00:02:36 - Portfolio Expansion00:08:45 - Operational Challenges00:10:02 - Marketing Strategies00:11:42 - Amenities and Guest Experiences00:13:54 - Pros and Cons of Urban Market00:14:57 - Rural Market Unique Opportunities00:16:15 - Regulatory Concerns and Industry Impact00:19:13 - Local Community Engagement 00:21:30 - Direct Booking Success and Freedom FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/Show notes are available at: https://directbookingsuccess.com/podcast/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin Jenn's free Facebook group – the Marketing Hub:

Discover the shocking truth behind the explosive growth of midterm rentals! One entrepreneur's journey from escaping the corporate world to building a thriving business that's recession-proof. Learn the unexpected strategy that transformed a six-figure job into financial freedom and sustainable success. Find out how this laid-back, casual approach to hospitality could be the game-changer you've been searching for. Get ready to dive into the surprising world of midterm rentals and unlock the secrets to building a business that stands the test of time. Stay tuned for the eye-opening revelations ahead!It's important for you to have a well rounded business, be well connected. And I hate to say it so cliche, but your network is your net worth. - Vivian YipIn this episode, you will be able to:Discover the Key Strategies for Transitioning from Short-Term to Midterm Rentals and Maximize Your Property's Revenue Potential.Uncover the Hidden Benefits of Investing in Midterm Rentals and Create a More Sustainable Income Stream for Your Property.Learn Proven Strategies for Successful Direct Bookings in Rentals and Take Control of Your Property's Occupancy.Navigate the Complex World of Regulations in Short-Term and Midterm Rentals to Ensure Compliance and Peace of Mind.Implement Expert Furnishing Tips for Midterm Rental Properties to Attract Long-Term Guests and Enhance Property Value.My very special guest this episode is Vivian Yip. Vivian is the founder of Hestia by Corporate Rentals USA, boasts an extensive corporate background, including a significant tenure at Apple, where she played a pivotal role in the launch of the iPhone twelve during the challenging times of the pandemic. Leveraging her expertise, Vivian has successfully transitioned into real estate investing, amassing a notable portfolio of nine properties in Austin, Texas. Her accidental foray into midterm rentals, prompted by the need to secure her revenue stream during the pandemic, has equipped her with invaluable insights into the nuances of this emerging trend. With a focus on furnishing tips, successful direct booking strategies, and adeptly navigating rental regulations, Vivian's expertise offers property owners a comprehensive guide to diversifying their revenue streams and embracing the opportunities presented by midterm rentals.Connect with Vivian:Instagram: https://www.instagram.com/vivianyip_official/Tiktok: https://www.tiktok.com/@vivianyipofficialThe key moments in this episode are:00:00:00 - Introduction and Background00:03:47 - Exploring Midterm Rentals00:09:17 - Unique Needs of Midterm Rental Guests00:10:39 - Lead Generation for Midterm Rentals00:13:28 - Community and Neighbors00:14:21 - Challenges with Neighbors and Guests00:15:22 - Advantages of Midterm Rentals00:16:31 - Getting Started with Midterm Rentals00:19:36 - The Hestia Brand and Future Trends00:25:12 - Direct Booking Success and Business Stability00:28:56 - Diversification is Key00:29:13 - Gratitude and Links00:29:29 - The Power of Midterm Rentals00:29:52 - Inspiring Success Story00:30:18 - Closing Remarks FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/Show notes are available at:

Here's a little secret you might not expect: Short-term rental regulations are shaping up to be the next big battleground for hosts and policymakers. But don't worry, there's a way to navigate this challenging landscape and advocate for fair regulations that protect your business. You won't believe the strategies and resources available to host communities worldwide. Ready to uncover the surprising world of short-term rental advocacy and regulations? Stay tuned to find out how you can be part of this game-changing movement.You have to be proactive or you become inactive. The best way to protect the future of your business is to really be taking a proactive stance and looking at how you can professionalize and create an organization that has the sustainability to last beyond just a regulatory battle. - Dana LubnerIn this episode, you will be able to:Forming a Short-Term Rental Alliance: Learn how to unite with fellow hosts for collective advocacy and support.Mastering Short-Term Rental Regulations: Navigate local laws and regulations to ensure compliance and successful hosting.Crafting Effective Advocacy Strategies: Discover tactics to advocate for fair treatment and regulations as a rental owner.Fostering a Sustainable Hosting Community: Build a thriving and supportive community for sustainable hosting practices.Understanding the Impact of Regulations: Gain insights into how regulations can affect the short-term rental landscape and your hosting business.My special guest in this week's episode is Dana Lubner. Dana is the director of community development at Rent Responsibly, is a prominent figure in the short-term rental industry. With a background in property management and a pivotal role in establishing Mile High Hosts, Denver's short-term rental alliance, Dana has demonstrated a deep commitment to advocating for fair regulations and sustainable hosting communities. Her extensive experience and contributions to the "How to Save Your Vacation Rental Business" podcast reflect her expertise in navigating regulatory challenges and shaping the future of the short-term rental landscape. Dana's dedication to equipping hosts with essential tools and resources positions her as an invaluable asset for those seeking to thrive in an ever-evolving regulatory environment.Learn more about Rent ResponsiblyWebsite: www.rentresponsibly.orgRent Responsibly Network: https://network.rentresponsibly.orgConnect with Dana:LinkedIn: https://www.linkedin.com/in/danalubner/**Dana is also open to do advocacy and leadership 1:1 consulting calls. For more details, go to this link - https://meetings.hubspot.com/dlubner**The key moments in this episode are:00:00:08 - Introduction to Direct Booking Success Podcast00:00:36 - Importance of Advocacy and Regulations00:02:51 - Building Local Alliances00:07:21 - Evolution of Advocacy00:10:38 - Importance of Advocacy and Education00:15:31 - Importance of Local Short Term Rental Alliance00:16:25 - Resources for Advocacy and Leadership00:18:45 - Collaborative Regulation Approach00:20:52 - Impact of Regulations00:24:57 - Rent Responsibly's Support and Services FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb:

Discover how a retired couple turned their 14-property business into a direct booking powerhouse, defying the odds in their golden years. But the unexpected twist in their journey will leave you on the edge of your seat. Stay tuned to find out how they overcame a shocking setback and harnessed the power of technology to boost their business value. It's a story of resilience, innovation, and the surprising secret to unlocking direct booking success that you won't want to miss.The best business you've ever owned is the one you just sold for seven figures. And direct bookings, that data list increases the value of your business. That gives your business something to actually sell. - Michael GuildfordIn this episode, you will be able to:Maximize your property's revenue with proven direct booking strategies.Secure your financial future by learning effective passive income strategies for retirement.Enhance guest experience and streamline operations with the power of QR codes in hospitality.Build a valuable guest email list for direct marketing and personalized communication.Discover the crucial role of direct bookings in maximizing your property's profitability.My special guest is Michael GuildfordMichael Guildford, an established figure in property management hailing from Brisbane, Australia, has delved into the realm of direct bookings with a unique approach. Managing a portfolio of 14 apartments in Brisbane's CBD, his journey reflects a quest for passive income in retirement. Michael's expertise lies in leveraging innovative strategies, such as QR codes and email collection, to drive direct bookings and augment the value of customer databases. His firsthand experiences and practical insights offer a valuable blueprint for property managers aiming to optimize their direct booking capabilities and elevate their business prospects.Utilizing QR codes in hospitality, such as EmailCollect, enhances the guest experience by providing easy access to Wi-Fi in exchange for contact details. QR codes streamline the guest data collection process, improving efficiency and enhancing guest satisfaction. By incorporating QR code technology, property managers can create a seamless guest experience and foster stronger guest relationships.Learn more about EmailCollect - https://emailcollect.com/The key moments in this episode are:00:00:00 - Introduction to Email Collect00:03:53 - The Importance of Direct Bookings00:07:55 - Introducing Email Collect00:11:37 - Leveraging Guest Data for Marketing00:13:57 - The Entrepreneurial Spirit and Global Accessibility00:14:35 - Building a Strong Business with Direct Bookings00:15:20 - Impact of Negative Reviews00:15:49 - Value of Direct Bookings Data00:16:29 - Business Independence and Value00:16:54 - Conclusion and Gratitude FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/Show notes are available at: https://directbookingsuccess.com/podcast/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin Jenn's free Facebook group – the Marketing Hub:

Discover the unexpected secret to skyrocketing your vacation rental bookings. Uncover the power of video reviews and the surprising impact they have on bookings. Find out how this simple strategy has increased bookings by up to 25%. Your biggest fans are the ones who've stayed there before. - Damian SheridanMy special guest for this episode is Damian Sheridan.Damian Sheridan, the mastermind behind the Book Direct Show and Scale, boasts an extensive background in the vacation rental realm, spanning over 20 years. His commitment to cultivating a sense of community within the industry has propelled property managers towards direct booking success, while his expertise in video reviews and guest relationship management has reshaped the way businesses approach their operations. With a genuine passion for sharing knowledge and facilitating partnerships, Damian's influence continues to shape the vacation rental landscape, making him a pivotal figure for those seeking to elevate their direct booking strategies and enhance guest experiences.In this episode, you will be able to:Maximize Direct Bookings: Uncover effective strategies for boosting direct bookings and increasing revenue for your vacation rental properties.Build Strong Community Connections: Discover the significance of fostering a vibrant community within vacation rentals and its impact on guest satisfaction and retention.Harness the Power of Video Reviews: Learn how to leverage video reviews to showcase your vacation rental properties and attract more guests through compelling visual storytelling.Cultivate Positive Guest Relationships: Explore techniques for managing guest relationships to enhance guest experiences, drive positive reviews, and build loyalty.Gain Insights from Book Direct Show and Scale: Tap into exclusive event insights to elevate your vacation rental business by learning from industry experts and successful case studies.Connect with Damian:https://bookdirect.show https://scalerentals.showThe key moments in this episode are:00:00:00 - Getting Started in the Industry00:07:17 - Importance of Community00:09:40 - Scale Show Expansion00:11:08 - Video Reviews Strategy00:14:26 - Encouraging Reviews00:14:51 - The Pressure of Five-Star Reviews00:16:34 - Building Relationships with Guests00:17:46 - Handling Negative Reviews00:19:33 - Strategic Video Reviews00:21:37 - Direct Booking SuccessFREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/Show notes are available at: https://directbookingsuccess.com/podcast/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin Jenn's free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

If you're feeling overwhelmed and struggling to consistently create engaging content for your property on social media, then you are not alone! It can be challenging to come up with fresh ideas and maintain a consistent posting schedule, but there are strategies to make it easier and more effective.Direct booking success to me means creating something that is mine through branding my own website and successfully being able to host guests through my own efforts. -Emily LethgoMy special guest is Emily Lethgo.In this episode, you will be able to:Maximize Your Bookings: Uncover strategies for increasing direct bookings and boosting revenue.Amplify Your Reach: Learn how to leverage social media to effectively market your property and attract more guests.Captivate Your Guests: Discover the secrets to creating compelling and engaging content for your short-term rentals.Elevate Your Brand: Explore the benefits of personal branding in the hospitality industry and how it can set you apart from the competition.Master Hashtag Power: Unlock the key tips for using hashtags on Instagram to enhance your property's visibility and engagement.Emily Lethgo, a marketing enthusiast and property owner, shares her journey of entering the world of short-term rentals through social media. With a background in business, Emily's passion for branding and storytelling led her to successfully market her property, leveraging the power of content creation and community building. Her practical insights on using social media for property marketing and the benefits of personal branding in the hospitality industry provide valuable strategies for property owners seeking to enhance their online presence and drive direct bookings. Emily's unique perspective and experience offer actionable tips for creating engaging content and utilizing hashtags effectively on Instagram, making her a trusted voice in the realm of direct booking success.Connect with Emily:Instagram: https://www.instagram.com/emilylethgo/Tiktok: https://www.tiktok.com/@emilylethgoWebsite: https://www.hostwithemily.co/thecontentcollectiveUse the code DBS to get the special $7 offerThe key moments in this episode are:00:00:00 - Introduction and Getting Started in Hosting00:03:45 - Building a Community and Collecting Emails00:07:21 - Choosing Direct Bookings Over OTAs00:09:53 - Importance of Content Creation and FOMO Marketing00:13:57 - Leveraging User-Generated Content for Property Promotion00:14:26 - Leveraging Social Media Content00:15:11 - Building Interest and Consistency00:16:47 - Tailoring Content for Different Platforms00:21:12 - Maximizing Hashtags for VisibilityFREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/Show notes are available at: https://directbookingsuccess.com/podcast/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin Jenn's free Facebook group – the Marketing Hub For Hospitality:

Ever wondered how a laundry facility transformed a vacation rental business into a booming success? Brian Olson, president of Northwest Vacation Rental Professional association, spills the beans on the unexpected strategy that took his business to new heights. And what's this about a cookie program that led to 30 new homes? Find out how these unique tactics are redefining direct booking success and the juicy details on the upcoming conference that's causing a stir in the industry in this episode.It's really about control. There are customers there. I correct my family who say, 'oh, we're going to stay in our Airbnb.' No, you're not. You're going to stay in a vacation rental. Who you happen to book through everything. It's like you fly a plane that Delta flies. You know, it's not a Delta, Airbnb has become the Kleenex of our generation. - Brian OlsonIn this episode, you will be able to:Maximize direct bookings with proven strategies for vacation rentals.Unlock the secrets to building a thriving vacation rental business.Elevate your vacation rental business through community involvement.Seamlessly transition from OTA reliance to boosting direct bookings.Gain exclusive insights by attending industry conferences for vacation rentals.My special guest is Brian OlsonBrian Olson, a partner at Beachcomber Vacation Homes in Oregon, and the current president of the Northwest Vacation Rental Professional Association, boasts over 17 years of experience in the vacation rental industry. With a background rooted in hospitality and a comprehensive understanding of the evolution of vacation rentals, Brian offers valuable insights into direct booking strategies, community involvement, and business growth. His substantial growth from managing a single property to overseeing a portfolio of 100 homes showcases his practical knowledge and success in the field, positioning him as an essential resource for vacation rental business owners and managers looking to enhance their direct booking strategies and achieve business success.Join us for North West Vacation Rental Professionals Annual Conference on April 29 and 30 in Boise, Idaho, USA for a fun event filled with opportunities for vacation rental professionals, rent-by-owners, hospitality staff and affiliate businesses. Save your seat and don't forget to use code SPRING2024 to avail a huge discount for this amazing event.For more information, check their website: https://www.nwvrp.org/attend-the-2024-conferenceBrian's website: www.beachcombervacationhomes.comThe key moments in this episode are:00:00:00 - Introduction and Background in Hospitality00:03:16 - Evolution of the Vacation Rental Industry00:07:49 - Transition to Direct Bookings00:08:24 - Community Engagement and Business Influence00:12:59 - NWVRP Conference and Future Plans00:14:01 - Importance of Networking and Education at Conferences00:15:27 - Learning from Industry Insights and Best Practices00:17:44 - Building Relationships through Unique Initiatives00:21:08 - Direct Booking Success and Customer Loyalty00:22:53 - Invitation to Conference and Special Discount FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/Show notes are available at:

If you're feeling the frustration of struggling to find a way to build trust with your vacation rental guests, even after offering a great experience, then you are not alone! Many property owners in the vacation rental industry are finding it challenging to establish that trust with their guests, leading to missed opportunities and potentially dissatisfied customers.You can have this vision and put it all out there. But if you don't take that other perspective of how people are perceiving you and that experience you're providing them, then it doesn't matter how much advertising and direct booking strategy you have. - Brittany BlackmanIn this episode, you will be able to:Discover the essentials of starting a successful vacation rental business.Explore the impact of COVID-19 on the vacation rental industry and learn how to adapt.Master effective strategies for securing direct bookings for your vacation rental property.Uncover the key to building trust and rapport with your vacation rental guests.Realize the benefits of utilizing professional photography to enhance your vacation rental listings.My special guest in this episode is Brittany Blackman. Brittany Blackman is the owner and founder of Breathe Easy Rentals, possesses extensive expertise in the vacation rental industry, with over a decade of experience. Through her journey from working with a property management company to establishing her own vacation rental business during the challenges of the pandemic, she has garnered valuable insights into the dynamics of building trust with guests. Brittany's emphasis on delivering exceptional guest experiences and her astute attention to detail make her a respected figure in the industry. Her practical experiences and observations provide a compelling perspective on the significance of direct bookings and the pivotal role they play in establishing trust with guests.Learn more and connect with Brittany:www.breatheeasyrentals.comwww.facebook.com/breatheeasyrentalswww.instagram.com/breatheeasyrentalshttps://www.linkedin.com/in/brittany-blackman-384141216/The key moments in this episode are:00:00:00 - Introduction to Breathe Easy Rentals00:04:39 - Emotional Roller Coaster of Entrepreneurship00:10:17 - Challenges of Finding Vacation Rentals00:12:45 - Building Trust Through Direct Bookings00:13:32 - Importance of Secure Payment Options00:13:56 - Building Trust with Direct Bookings00:15:12 - Lack of Trust and Confirmation00:18:28 - Providing Feedback to Property Owners00:21:18 - Importance of Articulating the Message00:26:48 - Direct Booking Success00:28:22 - Connecting with Brittany BlackmanFREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/Show notes are available at: https://directbookingsuccess.com/podcast/Follow Jenn on Instagram:...

Are you ready for a surprising twist?Imagine running a multi-million-dollar vacation rental business while homeschooling six kids. Rose Tipka, the CEO of Your Family's Place, not only achieves this but also shares her secrets in a 52-part Instagram series. But here's the real surprise – her direct booking success strategy isn't just about marketing; it's about building relationships.Want to know how she does it? Stay tuned to uncover how Rose's unconventional approach has redefined direct booking success and how you can apply her strategies to your own vacation rental business.Life is messy. But I got to tell you, life is messy for everybody. Life is messy for people with one kid. Life is messy for somebody with a bunch of kids that go to regular school. That is the reality for all of us. And for me, choosing to homeschool is because I want my kids to have the freedom of time and opportunity to follow their interests, their passions. - Rose TipkaIn this episode, you will be able to:Enhance Your Brand Presence with Direct Booking Relationships: Discover powerful strategies to build direct relationships with guests and boost your vacation rental brand.Empower Your Entrepreneurial Journey as a Mother: Uncover effective tips for balancing the demands of motherhood while running a successful vacation rental business.Level Up Your Vacation Rental Management Skills: Master insider tips and tricks for efficient and effective vacation rental management.Elevate Guest Communication Strategies for Hosting Success: Explore expert strategies for communicating with guests to create memorable experiences and secure repeat bookings.Amplify Your Vacation Rental Visibility: Unlock the secrets to maximizing your vacation rental's visibility and attracting more bookings.My special guest is Rose TipkaRose Tipka, CEO of Your Family's Place, and the mind behind Hosting In The Motherhood, brings a wealth of experience to the vacation rental industry. As a homeschooling mom of six children, she manages $3 million worth of vacation rentals in Ohio, situated near Amish Country. With a focus on building direct booking relationships, Rose's expertise extends to guest communication strategies, maximizing vacation rental visibility, and balancing the demands of entrepreneurship with motherhood. Her success in strengthening brand presence and increasing direct bookings makes her a trusted authority in vacation rental management, offering valuable insights for hosts seeking to enhance their direct booking strategy.Watch Rose on TV: https://fox8.com/on-air/new-day-cleveland/travel-tips-from-a-vacation-rental-expert/Connect with Rose:www.yourfamilyspace.comwww.hostinginthemotherhood.comhttps://www.instagram.com/yourfamilysplace_https://www.instagram.com/hostinginthemotherhoodThe key moments in this episode are:00:00:00 - Introduction and Background00:02:33 - Building Book Direct Relationship00:05:07 - Memorable Guest Interactions00:09:57 - Personalized Approach00:12:08 - Building Credibility00:14:52 - Building Brand Visibility00:16:52 - Triangulating Authority00:18:14 - Homeschooling and Work-Life Harmony00:24:56 - Direct Booking Success00:26:05 - Building a Real BusinessFREE...

Imagine if you could make your vacation rental not just a place to stay, but a sanctuary of safety and comfort for families with children on the spectrum. Suzanne Hacker, a vacation rental business coach, shares her journey of creating spectrum-friendly rentals that go beyond the norm. From extra locks on doors to calming colours and sensory-friendly lighting, Suzanne's insights will open your eyes to a whole new level of inclusive hosting. Join her at the Welcoming All virtual summit on inclusive hosting, where she and other experts will share practical tips to enhance guest experience and increase direct bookings. Discover how being spectrum-friendly is more than just a niche – it's a powerful way to attract guests who are actively seeking accommodation that meets their specific needs. Don't miss out on this opportunity to turn your vacation rental into a haven for all.The more that we can embrace things, people that are looking for that help with their vacation will come and stay with you and they will come direct because they are doing the research. - Suzanne HackerIn this episode, you will be able to:Ensure guest safety by implementing effective measures in your vacation rentals.Create welcoming and inclusive environments for guests on the autism spectrum.Implement practical tips to enhance the guest experience and property management efficiency.Embrace inclusivity in hosting to cater to the needs of all guests.Learn successful strategies for increasing direct bookings and maximizing revenue.My special guest this week is Suzanne Hacker.Specializing in vacation rental business coaching, Suzanne Hacker is a seasoned professional with a wealth of experience in real estate investment and property management. Her expertise extends to creating spectrum-friendly accommodations, driven by a genuine commitment to inclusive hospitality. Drawing from practical insights gained through firsthand experience in hosting vacation rentals, Suzanne offers valuable perspectives on enhancing the safety and comfort of accommodations for guests with cognitive disabilities. With a focus on implementing practical solutions, such as additional door locks and mindful interior design elements, Suzanne's approach underscores her dedication to improving the guest experience for a diverse range of travelers. As she joins the podcast, listeners can anticipate gaining valuable knowledge and actionable strategies for making their vacation rentals more spectrum-friendly from Suzanne's wealth of expertise.Connect with Suzanne:Website: www.welcomingwow.comInstagram: https://www.instagram.com/welcomingwowJoin Suzanne and Lorraine's 2-day FREE Virtual Event that talks about managing your STR, getting more direct bookings and making your short term rental properties inclusive and accessible. Learn more details here: www.welcoming-all.comFREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/Show notes are available at: https://directbookingsuccess.com/podcast/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin Jenn's free Facebook group – the Marketing Hub For...

Are you a short-term rental operator in Canada? Have you ever felt like the industry content you come across doesn't really apply to your Canadian-specific challenges? Maybe you've been told to just follow the same strategies as those in the US, but ended up feeling frustrated and stuck? If you're tired of trying to adapt generic advice to your Canadian business and not getting the results you need, you're not alone. Let's uncover the unique industry issues specific to Canada and find the solutions you've been looking for.If you're hosting a conference in a specific country, then it really needs to have an element of that country's content. - Catherine RatcliffeIn this episode, you will be able to:Discover Canadian-specific industry issues that impact your short-term rental business.Learn how to address human trafficking concerns within the Canadian short-term rental market.Uncover successful strategies for direct booking in the Canadian short-term rental industry.Understand the importance of building and maintaining strong guest relationships in the Canadian short-term rental market.Navigate and ensure compliance with specific Canadian rental regulations for short-term rentals.My special guest this week is Catherine Ratcliffe.Meet Catherine Ratcliffe, the visionary behind STR Benefits Consulting and Lost Together Stays, and the driving force behind CanStays Rental Alliance. With a keen understanding of the Canadian short-term rental landscape, Catherine's journey in the industry and her unwavering commitment to addressing Canadian-specific regulations make her a trusted voice in the field. Her dedication to organizing the CanStays Rental Alliance conference reflects her passion for supporting and empowering Canadian short-term rental owners. Catherine's expertise and advocacy for informed and compliant business operations make her a compelling and valuable guest for this episode.https://www.canstaysrentalalliance.com/$100 off the conference registration using code DBSThe key moments in this episode are:00:00:00 - Introduction00:03:01 - Can Stays Rental Alliance and Its Purpose00:06:30 - Addressing Human Trafficking in the Short-Term Rental Industry00:10:41 - Advocacy and Education on Public Safety and Human Trafficking00:16:22 - The Importance of the CanStays Conference00:17:10 - Diverse Topics at the Conference00:19:01 - Unique Canadian Regulations00:21:23 - Importance of Understanding Canadian Market00:29:36 - What Direct Booking Success means to CatherineFREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/Show notes are available at: https://directbookingsuccess.com/podcast/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin Jenn's free Facebook group – the Marketing Hub For Hospitality: https://www.facebook.com/groups/marketinghubforhospitality

If you're feeling the frustration of struggling to create a memorable guest experience and falling short on guest loyalty, then you are not alone! Are you tired of the same old methods not bringing in the direct bookings and guest loyalty you desire? It's time to switch things up and take your hospitality game to the next level. Let's dive into the game-changing strategies to boost guest loyalty and secure those direct bookings!In this episode, you will be able to:Mastering guest experience: Elevate your rental business by creating unforgettable guest experiences that keep them coming back for more.Building a standout brand identity: Learn how to craft a unique and compelling brand for your rental properties, setting them apart from the competition.Experiential branding made easy: Discover how to create immersive and memorable experiences for your guests, leaving a lasting impression that drives direct bookings.Unlocking upselling opportunities: Tap into effective strategies to increase revenue by upselling additional services or experiences to your guests.Direct booking success secrets: Uncover the winning strategies for driving more direct bookings, reducing reliance on third-party booking platforms.“If you can get a customer, whether it's from a direct booking or not, to just want to come back every year, then that can provide a huge lifetime value. Even if you offer that guest a discount to start or you bend over backwards to try and make them happy, you've got to think of this as the long game.” - Connor PatonMy special guest this week is Connor Paton.Connor Paton, co-founder and CEO of Noshable, seamlessly blends his real estate expertise with a deep understanding of the ever-evolving hospitality industry. His journey from property management to prop tech startups has equipped him with a unique vantage point on the challenges and opportunities in the field. With a keen eye for enhancing guest experiences, Connor's insights into the importance of brand loyalty and the evolution of the short-term rental landscape offer valuable takeaways for property managers and hospitality professionals. Through his innovative approach to grocery concierge software, Connor is dedicated to empowering property managers to elevate guest satisfaction and drive direct bookings.Connect with Connor: https://www.shopnoshable.com/https://www.linkedin.com/in/connormpaton/https://www.linkedin.com/company/shopnoshable/**Book a demo with Noshable and mention that you heard about them on this DBS podcast to receive a boosted revenue share and have the delivery fee covered for your first guest.**The key moments in this episode are:00:00:00 - Introduction to Noshable00:02:59 - Evolution of Hospitality00:08:00 - Building Brand Loyalty00:10:43 - Basics of Guest Experience00:12:11 - Guest Priorities and Experiences00:12:39 - The Importance of Meeting Guest Expectations00:13:42 - Noshable - A Unique Grocery Delivery Service00:14:28 - Convenience and Revenue Generation00:15:37 - Leveraging Noshable for Property Managers00:19:50 - Noshable's Market Coverage and Future Plans00:25:00 - Building Brand Loyalty00:26:05 - Reasonable Hospitality00:27:30 - Direct Booking Success00:28:06 - Special Offer for Listeners FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb:

Are you ready for a game-changing strategy that's turning the world of luxury vacation rentals upside down? Get ready to uncover the surprising approach that's redefining the guest experience and skyrocketing direct bookings. It's a behind-the-scenes look at how this mastermind is rewriting the rules, attracting elite guests, and creating an unforgettable stay. Get ready to dive into the unexpected and join the revolution in vacation rentals. Excited to learn more? Stay tuned for the big reveal!'It means that I don't have to be concerned about the price in the market. So what I mean by that is because we have a lot of people who just come directly to us. They don't shop around, so we don't have to concern ourselves with what other people are doing.' - Deana SteeleIn this episode, you'll be able to:Discover the secrets to marketing luxury vacation rentals in Kelowna and attracting elite guests.Uncover the art of building strong relationships with real estate agents to elevate your property portfolio.Master the pricing strategy for luxury rentals to maximize profitability and desirability.Learn the power of targeting niche demographics for exclusivity and heightened guest experience.In this week's episode of the Direct Booking Success, I'm joined by Deana Steele.Deana Steele, the founder of Keys to Kelowna, brings over 20 years of experience in luxury vacation rentals. Her journey into the hospitality industry was a serendipitous blend of real estate fascination and a love for customer service. Operating in Kelowna, BC, Canada, Deana's properties are synonymous with elite experiences. With a keen eye for rare opportunities, Deana emphasizes the value of properties exceeding the $3 million mark, offering unparalleled locations and privacy, making each stay an exclusive affair. Her unique approach to luxury vacation rentals and her expertise in hosting elite guests distinguish her as a prominent figure in the industry.Connect with Deana:https://www.keystokelowna.comhttps://instagram.com/keystokelownahttps://instagram.com/deanasteeleYou are invited to join The Real Hosts of Short-Term Rentals Mastermind for FREE. The Real Hosts broadcast live every Monday, discussing strategies and industry news with the occasional special guest and audience Q&A. More information: https://instagram.com/therealhostsThe key moments in this episode are:00:00:00 - Introducing Dina Steele00:07:48 - Defining Luxury and Elite00:10:05 - The Experience of Luxury00:14:42 - Marketing to the Elite Demographic00:15:39 - Finding Elite Guests00:18:17 - Unique Branding and Pricing Strategy00:23:29 - Influence and Networking00:27:01 - What Direct Booking Success means to Deana00:29:05 - Benefits of Joining the Real Host00:29:43 - Diverse Business ModelsFREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/Show notes are available at: https://directbookingsuccess.com/podcast/Follow Jenn on Instagram:

Do you ever feel like you're putting so much effort into your website, but not seeing the direct booking results you want? You've probably been told to work harder and figure it out, but the more you try, the more frustrated and stuck you feel. It's time to stop the cycle of ineffective actions and start making real progress. Let's break free from the pain of not getting results and find a better way to optimize your website for increased direct bookings.All of our websites, every single year, and we do this for all of our clients, we go through, and we update the titles of the website to say book direct because you want people to know that they can book direct before they've even clicked on the link. - Bart SobiesIn this episode, you will be able to:Increase direct bookings with proven strategies.Optimize your website for maximum direct bookings.Build trust and credibility with social proof.Ensure mobile responsiveness for easy direct bookings.Harness the power of email marketing and data analytics.My special guest is Bart Sobies.Bart Sobies is the founder of iBooked Online, a company specializing in website optimization for direct bookings. With over four years of industry experience, Bart has honed his expertise in creating effective and visually appealing websites tailored to the accommodation sector, including hotels, motels, and short-term rentals. His deep understanding of property managers' challenges in establishing and maintaining an impactful online presence has positioned him as a trusted authority in the field. Bart's strategic focus on enhancing website functionality and design to drive direct bookings has resulted in tangible success for numerous properties across various scales. His commitment to remaining at the forefront of technological advancements underscores his dedication to providing property managers with cutting-edge solutions for increased direct bookings and improved online visibility.Connect with Bart: https://www.instagram.com/ibooked.online/https://www.linkedin.com/in/bart-sobies/https://www.facebook.com/groups/accommodationmanagersMore information: https://www.ibooked.online/*Mention the DBS Podcast for a $200 savings on the set up of your website. Offer ends May 19th, 2024.* The key moments in this episode are:00:00:08 - Introduction to Booking Success Podcast00:01:47 - Introduction to iBooked Online00:07:56 - First Impressions and Website Review00:09:16 - Aligning Photography with Booking Seasons00:11:20 - Optimizing Website Photography00:12:45 - Creating Emotional Connection through Visuals00:14:03 - Crafting Clear and Concise Descriptions00:15:51 - Utilizing AI for Description Refinement00:17:18 - Focusing on Guest Experience in Property Management00:18:18 - Testing and Streamlining the Booking Process00:38:19 - Planning and Execution00:39:00 - Search Engine Optimization00:41:20 - Image Optimization for SEO00:42:24 - Reviewing Book Direct Strategy00:47:57 - Special Offer for ListenersFREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/Show notes are available at:

Does it sound familiar to struggle with standing out and driving direct bookings for your vacation rental properties? You might have been told to simply create a listing and wait for the bookings to pour in, only to find yourself lost in the sea of competition and struggling to attract guests. The frustration of not getting the results you hoped for while feeling like your property is getting lost in the crowd can be overwhelming. But what if there's a better way to make your property shine and secure those direct bookings?Direct bookings really offer the ability to set your own rules, build your brand, potentially reduce a bit of commissions, but as well establish direct relationships and trust with your guests. - Carla ChicharroIn this episode, you will be able to:Build a standout brand for your vacation rental to attract more guests and increase bookings.Stand out from your competition by creating a memorable and unique brand for your property.Attract your ideal guests by understanding your target audience and crafting a brand that resonates with them.Discover the essential elements that make up a strong and captivating brand for your vacation rental.Harness the power of social media to effectively promote and elevate your vacation rental brand.My special guest for this episode is Carla Chicharro.Carla Chicharro, the head of marketing at Lodgify, brings over a decade of expertise in organic marketing, specializing in SEO, content marketing, and social media strategies. Her journey with Lodgify began seven years ago, where she played a fundamental role in shaping the company's inbound marketing approach, emphasizing the importance of SEO. Under her leadership, the marketing team has flourished, expanding to 25 members and catering to a global audience in multiple languages. Carla's profound understanding of the vacation rental landscape and the pivotal role of brand establishment in driving direct bookings offers property owners and managers invaluable insights to amplify their marketing efforts. Her wealth of experience and innovative approach make her a compelling voice in emphasizing the significance of crafting a distinctive brand for vacation rental properties.Sign up for the Free Tech Series with Jenn Boyles and Carla Chicharro of Lodgify: https://directbookingsuccesssummit.com/direct-booking-tech-series/Resources mentioned in the episode:Real-life examples:https://theseventhrayhouse.com/ Kristen & Michael from The Seventh Ray House, have a very spiritual name and we see that in their pictures that have been taken at sunset or with lots of sun rays. Or their brand colors which are orange and yellow.https://www.instagram.com/trianglepalmssiargao Leslie and Alexie from Triangle Palms Siargao have worked with travel influencers and are getting direct bookings from their Instagram accounthttps://www.yellowblock.com/ Gordon from Yellowblock BNB literally mentions in his property description that his property is “purposely designed for large groups” and that “it comfortably sleeps 25, perfect for family reunions, Broadway Show groups, sports teams and more”. Plus, the reviews on his website yellowblock.com are from guests who traveled in big groups.https://www.chaletshygge.com/ Kerri from Chalets Hygge focuses on...