Podcasts about travel oregon

Three VC funding rounds announced this week and whole bunch of Portland startup events to cover from AI in Bend to incubators in Vancouver Washington and everything in between. Let's get into it.PORTLAND STARTUP LINKS- Travel Oregon ads - https://www.youtube.com/watch?v=doVV1a7XgyQ - https://www.youtube.com/watch?v=KIC-XmyEfhI - https://www.youtube.com/watch?v=qi4fGPPPmGA- Speaker Skills https://speakerskillsacademy.com/creative-lab- AI in the West https://aiwestconf.com/- Portland Startup Week 2025 https://lu.ma/pdxstartupweek- Dayo launch party https://www.eventbrite.com/e/dayo-launch-party-90s-dance-jam-tickets-1295003964719- Beeminder https://www.beeminder.com/PORTLAND STARTUP NEWS00:00 Portland startup news intro01:16 Thanks so much for the comments!01:43 Hydrolix raises $80 million04:45 OpenAI imagery reminded me of Travel Oregon ads from  @wiedenkennedy  06:10 Sturdy.ai raises $6 million08:40 Prophetic raises Seed round10:39 TEDxPortland adjacent speaker coaching workshop14:08 AI in the West 16:00 Portland Startup Week20:15 Portland startup community gathering25:45 Vancouver Washington Startup IncubatorFIND RICK TUROCZY ON THE INTERNET AT…- https://patreon.com/turoczy- https://linkedin.com/in/turoczy- https://bsky.app/profile/turoczy.bsky.social- https://siliconflorist.substack.com/- https://pdxslack.comABOUT SILICON FLORIST ----------For nearly two decades, Rick Turoczy has published Silicon Florist, a blog, newsletter, and podcast that covers entrepreneurs, founders, startups, entrepreneurship, tech, news, and events in the Portland, Oregon, startup community. Whether you're an aspiring entrepreneur, a startup or tech enthusiast, or simply intrigued by Portland's startup culture, Silicon Florist is your go-to source for the latest news, events, jobs, and opportunities in Portland Oregon's flourishing tech and startup scene. Join us in exploring the innovative world of startups in Portland, where creativity and collaboration meet.ABOUT RICK TUROCZY ----------Rick Turoczy has been working in, on, and around the Portland, Oregon, startup community for nearly 30 years. He has been recognized as one of the “OG”s of startup ecosystem building by the Kauffman Foundation. And he has been humbled by any number of opportunities to speak on stages from SXSW to INBOUND and from Kobe, Japan, to Muscat, Oman, including an opportunity to share his views on community building on the TEDxPortland stage (https://www.youtube.com/watch?v=Cj98mr_wUA0). All because of a blog. Weird.https://siliconflorist.com#pdx #portland #oregon #startup #entrepreneur

 Do you know much about Oregon? What makes this state so special for travellers?In this episode I chat with Joanne Motta, Travel Oregon's Trade Director for Australia and New Zealand, to give you a beginner's guide to the stunning state of Oregon. From its breathtaking natural wonders to its vibrant city life, Joanne shares everything you need to confidently talk to your clients about why Oregon should be in their travel plans.You'll learn about Oregon's diverse landscapes, the best activities for outdoor enthusiasts and foodies alike, and insider tips on how to experience the state like a local. Whether your clients are into hiking, wine tasting, tax-free shopping, or attending thrilling sports games, this episode is packed with ideas.Stay tuned for Joanne's quirky tip and discover how to create unforgettable travel itineraries that combine Oregon with other North American destinations.What was your favourite takeaway about Oregon from this episode? Joanne and I would love to hear from you so feel free to reach out via email or connect on LinkedIn.References Mentioned in the Show:Travel Oregon Website: https://traveloregon.com/Instagram: https://www.instagram.com/traveloregon/Facebook: https://www.facebook.com/TravelOregon Canuckiwi: https://canuckiwi.com/ Joanne's Email: joanne@canuckiwi.com Connect with Joanne on LinkedIn: https://www.linkedin.com/in/joanne-motta-00049b97/Connect with Destination Webinars:Charlie Trevena LinkedIn: https://www.linkedin.com/in/charlietrevena/Charlie's Email: charlie@destinationwebinars.com.au Destination Webinars' Library: https://www.destinationwebinars.com.au/webinar-library/ Destination Webinars' Facebook: https://www.facebook.com/destinationwebinars Destination Webinars' LinkedIn: https://www.linkedin.com/company/destination-webinars/   Thanks so much for listening, I love hearing feedback from travel agents about these short and sweet training updates, and if you have any requests let me know and I'll try and get them on! Email or DM me on LinkedIn anytime:charlie@destinationwebinars.com.auhttps://www.linkedin.com/in/charlietrevena/Cheers, Charlie

In this episode of Bend Don't Break, Aaron Switzer sits down with Jeff Knapp, the newly appointed CEO of Visit Bend, to delve into his journey from a humble start in hospitality to leading one of Oregon's most celebrated visitor bureaus. Jeff shares stories of his early days in the industry, moving from bussing tables to managing Direct to Consumer Sales at Sokol Blosser Winery, where he honed his approach to relationship-driven hospitality. He later took on the challenge of founding Visit McMinnville in 2015, transforming it into a model of sustainable tourism that has been widely recognized, including accolades like the McMinnville Mayor's Community Pillar Award and Travel Oregon's Leadership Award.

Vandaag ga ik in gesprek met Marjolein Linstra, met wie ik in september en oktober een drieweekse roadtrip door Amerika maakte. We zijn beiden fan Amerika en hebben veel reiservaring van dit prachtige land. In deze podcast nemen we je in vogelvlucht mee door onze reis. Ook delen we onze tips voor (solo) reizen als vrouw door Amerika en vertellen we je wat behind the scenes gebeurtenissen die je niet voorbij hebt zien komen in onze Instagram stories. Meer over deze reis: - Roadtrip van Salt Lake City naar Seattle: route, tips en bezienswaardigheden: https://www.we12travel.com/roadtrip-van-salt-lake-city-naar-seattle-route-tips-bezienswaardigheden/ Onze sponsors voor deze reis waren: - Delta Air Lines: https://www.delta.com/ - Auto's Huren.nl: https://www.autoshuren.nl/ - Visit Salt Lake City: https://www.visitsaltlake.com/ - Great American West: https://greatamericanwest.nl/ - Travel Oregon: https://traveloregon.com - Travel Portland: https://www.travelportland.com/ - Visit Washington: https://stateofwatourism.com/ - Visit Seattle: https://visitseattle.org/ Wil je de podcast een warm hart toedragen en helpen om hem in de lucht te houden? Dan zou het tof zijn als je een petje af wilt nemen en een kleine donatie wilt doen. Of bestel mijn e-book ‘In 10 stappen naar een avontuurlijker leven. Dit kan hier. https://avontuurlijkevrouwen.nl/steun/ Meer lezen over avontuurlijker leven? Bezoek dan deze pagina boordevol met tips: https://www.avontuurlijkevrouwen.nl/tips Adverteren in de podcast? Neem contact op met info @ avontuurlijkevrouwen.nl voor de mogelijkheden!

In this episode, Greg learns about a new mural being unveiled by Travel Oregon. Then, he hears about a new species of mosquito that's been found in the state.

In this episode David Martínez hosts Todd Davidson (CEO of Travel Oregon) to lay out "The Case for Travel"! They unpack why everyone should consider traveling locally, nationally, and across the globe, and how travel can change us for the better!If you enjoy listening to the George Fox Talks podcast and would like to watch, too, check out our channel on YouTube! We also have a web page that features all of our podcasts, a sign-up for our weekly email update, and publications from the George Fox University community.

Travel Oregon recently announced they will fund the nonprofit Dirty Freehub to create 20 to 25 gravel cycling All Access Ride Guides across the state of Oregon.  These electronic guides are designed to help adaptive athletes, ebikers or other cyclists such as the 75 year old athlete with aerobic challenges, the person who got busy with life and gained 30 pounds, the person new to cycling, and the families who want to ride together, find great gravel bicycle routes. The routes included in the guides will be shorter in distance, have less elevation gain, not be remote, and use wider roads. Kevin English, Co-Founder and Director of Routes and Technologies, discusses about Dirty Freehub's new addition to Ride Guides called "All Access." ------------------------------------------------- This podcast is produced by Dirty Freehub, a nonprofit organization that publishes hand-curated (and great!) gravel cycling Ride Guides. Our mission is to connect gravel cyclists to where they ride through stories about culture, history, people, places, and lands with the hope that they will become involved as advocates, volunteers, or donors with organizations that protect and preserve recreation spaces. Our Podcast Channel  / The Connection Our Ride Guides / Dirty FreehubOur Ask / Donate

Tourism all over Oregon saw a big jump last year, both from in-state and out-of-state visitors. And in some categories, activities reached new highs. That's according to a recent report released by Travel Oregon, the state's tourism commission. We talk with CEO Todd Davidson about what this means for Oregon communities, and the agency's strategy to support sustainable growth in the industry over the next decade.

I'm sharing more insights from the group travel industry in the second episode of a special three-part series of Destination on the Left episodes from the National Tour Associations Travel Exchange in Reno. I'm excited to share their thoughts on key trends and challenges as we move into 2023. In this episode, you'll hear from: Jim Warren, US Group Specialist at Anderson Vacations Lorna Davis, Global Sales Manager at Travel Oregon Mark Brodeur, International Tourism & Group Sales Director at Visit Rhode Island Nick Calderazzo, President at Twin Travel Concepts Peter Pantuso, President & CEO at ABA Ryan Robutka, Senior Manager for Market Development at Via Rail Canada Todd Read, Trade & Consumer Sales Manager at SoIN Tourism Group Travel Wisdom The National Tour Associations Travel Exchange I have loved talking with all the amazing, experienced group tour specialists at the NTA about how they envision the future of their sector. During our short interviews, I also asked them about current trends they are seeing in the industry, where their challenges lie, and the one word they would use to describe their experience of the National Tour Associations Travel Exchange. You'll be fascinated by their answers! Jim Warren, US Group Specialist at Anderson Vacations Jim reflects on trends that Anderson Vacations has been seeing in the group travel industry, including the customer desire for smaller groups. He describes how they have leveraged that trend and started to develop smaller group experiences of between 12 and 20 people and why they are keen to move that trend forward. Lorna Davis, Global Sales Manager at Travel Oregon In her mini-interview, Lorna talked to me about the number one issue that Travel Oregon is facing right now and how they are moving through that challenge. She describes some of the ways they endeavor to meet the demands of group travel customers despite often struggling with adequate staffing. Lorna also shares the need to be genuinely hospitable and greet guests with a smile no matter what's going on behind the scenes. Mark Brodeur, International Tourism & Group Sales Director at Visit Rhode Island Mark's word to describe the NTA Travel Exchange is ‘opportunity'. He shares why he loves participating in the knowledge exchange that the event allows and how it helps Visit Rhode Island stay abreast of current trends in the group travel industry. He also digs into some of the trends his destination is seeing right now, including creating personalized experiences within the group travel niche. Nick Calderazzo, President at Twin Travel Concepts In our conversation, Nick reveals that his organization is seeing later bookings and reflects on why people are waiting longer to make decisions. He also shares the changes he has seen in the senior group travel market, particularly their growing comfort with looking for and booking their travel online and the need to build unique, off-the-beaten-track experiences. Peter Pantuso, President & CEO at ABA According to Peter Pantuso, expectations in the group travel niche are changing. He discusses how they are creating individualized experiences for guests within a group tour and likens the experience to a cruise where people are traveling together but also have the opportunity to split into smaller groups to satisfy different interests. Peter firmly believes that understanding the need to provide something for everyone will be a key theme in 2023. Ryan Robutka, Senior Manager for Market Development at Via Rail Canada One of the challenges Ryan Robutka of Via Rail Canada has faced over the past couple of years is doing more with less. He describes how despite their staff being extremely stretched, they have been able to come through and offer the experience that travelers are looking for. They have committed to protecting the core experience their travelers are looking for in addition to catering to some of the more recent trends in the group travel industry. Todd Read, Trade & Consumer Sales Manager at SoIN Tourism Todd and I discuss the future of group travel, including the greater need for flexibility. He shares what SoIN Tourism can do as a DMO to help group travel organizations set up fantastic experiences for guests and how their intimate knowledge of their destination can help. As he says, ‘you can't just sit back and do what you've always done.' 2023 and Beyond in the Group Travel Sector My guests make it clear that the future outlook for the group tour industry is bright, and its evolution is opening up new opportunities for all stakeholders. They highlight the small group trend that started before the pandemic and continues today, and how that trend opens up new destinations in group travel. We also discuss the importance of remaining flexible and continuing to change with the industry, and move through challenges with grace. We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a quick tutorial on how to leave us a rating and review on iTunes!: https://breaktheicemedia.com/rating-review/

In this episode, outdoors intern Makenzie Elliott looks into the recently published "Travel Guide to Oregon Indian Country." The guide, which was created by Travel Oregon in partnership with Oregon's nine federally recognized tribes, highlights events, outdoor activities and other attractions like tribal museums and casinos. Makenzie talks with Travis Hill, the chief operating officer for Umpqua Indian Development Corporation and a contributor to the guide, about the creation of this travel guide, what he hopes comes from the guide and why a guide like this is important to tribal communities. Hill also mentions some outdoor activities and events people can explore around the Umpqua area, which is located in southern Oregon in the Roseburg area.

Travel Oregon partnered with the state's nine federally recognized tribes to create the “Travel Guide to Oregon Indian Country.” The guide emphasizes tribal museums, events and activities open to the public in Oregon. Lucinda DiNovo is the director of sales at Mills Casino and vice chair of the Oregon Tourism Commission. Travis Hill is the COO for the Umpqua Indian Development Corporation. Lisa Itel is the director of Global Strategic Partnerships with Travel Oregon. They join us with details about the guide.

We welcome back Todd Davidson, CEO of Travel Oregon and Vice Chair of the Board at Brand USA, to talk about the difference between functioning as a Destination Marketing Organization and a Destination Management Organization, and how running a DMO has evolved over the years.

Most of us would love to have a perfect memory, but we often fall far short of this aspiration. Who hasn't forgotten someone's name right after being introduced, or failed to remember where you left your car in the parking lot? Our memories are rarely as reliable as we'd like them to be. And more so, our memories – even some of our most formative ones – can alter over time. Like a game of telephone, each time we return to a memory it can change ever so slightly until the story in our mind — while it may reflect a personal truth — is suddenly far from the facts of the lived reality. Memory is ephemeral, ever-shifting, and foundational to the ways we understand our worlds and ourselves. In this episode, we explore the phenomena of memory with two outstanding guests -- Emilly Prado and an Anonymous Contributor -- discussing and exploring the influence of patriarchy along the way. Emilly Giselle Prado (she/her) is a writer, DJ, and educator living in Portland, Oregon with roots in the San Francisco Bay Area and Michoacán, Mexico. As an award-winning multimedia journalist, Emilly spent half a decade independently reporting on a wide range of topics, most often centered on amplifying the voices and experiences of people from historically marginalized communities. Her writing and photographs have been published widely, appearing in more than 30 publications including NPR, Marie Claire, Bitch Media, Eater, Oxygen, The Oregonian, Remezcla, and Travel Oregon. Emilly is the author of Funeral for Flaca, a memoir-in-essays shortlisted for the Pacific Northwest Book Award and called, “Utterly vulnerable, bold, and unique,” by Ms. Magazine. She is also the author of Examining Assimilation, a youth non-fiction title at the intersections of identity and U.S. history. Emilly is a Tin House and Las Dos Brujas Workshop alumna, Blackburn Fellow and MFA Candidate at Randolph College, and a co-founder of Portland in Color. She moonlights as DJ Mami Miami with Noche Libre, the Latinx DJ collective she co-founded in 2017.

Over 3,000 athletes and team officials from across the globe will be making their way to Oregon. They are all coming to compete in this year's World Athletics Championship, which begins next week. This will be the event's first year to take place in the U.S. and will be held in what's known as Tracktown USA. Sasha Spencer is the athletics and team experience director for the World Athletics Championships. Todd Davidson is the CEO of Travel Oregon. Portland runner Emily Infeld is a 2016 Olympian and a competitor in the 5,000 meters. They join us to share what it means for an event like this to be held in Eugene and what it might mean for the future of Oregon sports.

How important is tourism to Oregon's economy? What's the importance of international visitation? These and other fascinating highlights in five minutes.

Episode Highlights: Hear how Russ and the Path Less Pedaled team have grown their Youtube following to over 100,000+ by speaking to the enthusiasts, as opposed to the pros, within the biking community   Party Pace is the how Russ describes the audience of Path Less Pedaled. They aren't the cyclists on the podium, they're the newcomers or long-time riders enjoying two wheels as their own pace   With a tech savvy audience on YouTube, Path Less Pedaled focuses on authenticity and honesty on their channels   Description: In the active outdoor lifestyle and outdoor recreation markets, and cycling in particular, we tend to get in our own way. We're known as being too competitive and focus on the professionals. On this episode though, we're talking about the enthusiasts. In 2020 and through the pandemic, the cycling boom meant newcomers to the sport in a way that has never been recorded and my guest today is speaking directly to that newcomer and inviting them into the community. Content Creator at Path Less Pedaled, Russ Roca joins me for episode 173. Russ and his partner, Laura, spent a few years key-less, as he put it, meaning they traveled the U.S. and then New Zealand by bike creating content. They launched Path Less Pedaled, which has since grown to an impressive 100,000+ followers. He shares how they've been able to grow their YouTube channel and their Patreon network by listening to their fan base and meeting their needs.  I have been a fan of the Path Less Pedaled channel and network for quite awhile now but am particularly impressed in how they guide their consumer, in their case, viewers, and make them feel like you're in the garage with them, talking shop and enjoying a chat. Tune in to hear all about the Path Less Pedaled!  Russ Roca is the content creator behind the Path Less Pedaled Youtube channel.  Prior to Youtube he had worked as a freelance writer/photographer for various bicycling publications such as Bicycle Times, Adventure Cycling and Momentum Magazine.  He and his partner, Laura Crawford, have also worked as bicycle tourism consultants helping tourism destinations market themselves to cyclists and have worked with organizations like Travel Oregon, Visit Idaho, Travel Iowa and other state and local level destination marketing organizations.

Mira Kaddoura is a feminist advocate, creative master-mind and the founder of Red & Co.: a female and minority owned boutique consultancy that helps brands make a meaningful impact on society. A staunch advocate of female leadership, gender equality and Diversity, Equity and Inclusion, Mira is passionate about harnessing creative campaigns to help build a more equitable world for all.Join us as Mira talks about her experience leading one of the world's only woman-owned advertising agencies, her drive to challenge inequitable status quos through creative media, the importance of centering diverse voices and talent, and the imprint she's left on our cultural landscape through campaigns for Google, Netflix and more.HighlightsHow a college art project about media influence and free-thinking landed Mira her first job at one of the world's top creative agencies, Wieden+KennedyMira's experience with the gendered wage gap in the professional worldHow Red & Co. is disrupting ad industry and cultural norms through innovative campaigns, like:“Made With Code,” a gender diversification campaign for Google that got 5 million girls into coding Reinventing Netflix's brand strategy to center diversity, equity and inclusion in a way that revolutionized Hollywood streaming Mira's thoughts on how the advertising, branding and marketing space can do better to be more inclusive and equitable – and how she practices this work in her professional and philanthropic endeavorsConnectWebsite: www.redandcoagency.comInstagram/Twitter: @MiraKaddoura | @redandcoagencyBioMira Kaddoura is founder of Red & Co.: a female and minority owned boutique consultancy that helps brands make a larger, more meaningful impact on society. Red & Co. created “Made with Code,” one of Google's most important initiatives to diversify the tech industry and Netflix's lauded brand campaign, “Make Room,” which positioned Netflix as a champion of Diversity, Equity & Inclusion. Mira got started at Wieden+Kennedy, Nike's long-time advertising agency, creating award-winning campaigns for Nike, The Girl Effect & Travel Oregon. As a staunch advocate of female leadership, gender equity, and Diversity, Equity and Inclusion, her work has been featured on Good Morning America, in the New York Times, Fast Company and other prominent media platforms. Most recently, she hosted a TEDx Talk called “How women can change the world by asking ‘Why not me?” In 2019, Mira was awarded Ad Age's “Women to Watch" and Adweek's “Creative 100” and Portland Advertising Federation's “Ad Person of the Year.” Her work has also won Cannes Lions, TED's Ads Worth Spreading, D&AD Pencils, Effies, Clios, Communications Arts and Webbys. Mira is known for her conceptual interactive art projects that challenge rigid cultural assumptions around feminism and biology. Her philanthropic efforts include sitting on the board of Portland Institute of Contemporary Art, Dubai Institute of Design & Innovation and 600 & Rising: a non-profit & advocacy group whose mission is to dismantle systemic racism & advocate for Black talent in advertising and public relations. Mira is an Egyptian-born Lebanese Palestinian fluent in Arabic, French and English. Her passions are her family, her mindful practices and learning to cook her mamas love-filled food. She sees nature as her greatest teacher. She is proud to be raising three multicultural, multiracial and multilingual daughters.Support the show (http://bit.ly/donatetodfg)

Electric vehicles (EVs) are becoming more common, but a lack of charging infrastructure – especially in rural areas – continues to be a barrier to adoption. This Out West episode highlights how everyone from cities to manufacturers can generate significant economic opportunities by developing a robust charging network. Listen as WGA Policy Advisor Kevin Moss speaks with Scott Bricker of Destination Development at Travel Oregon, and Jim Chen of Rivian.

As we watch DMOs shutter their Visitor Information Centers, we invited Travel Oregon's Welcome Center Manager Allison George and Research mavin Ladan Ghahramani to share recent research into the ROI of interfacing with visitors. The increased spending stats of those that visit Welcome Centers are well beyond anything we've ever seen. And, as we emerge from the Plague, will Visitor Centers become even more important as consumers reject advice from those they don't know? A fascinating conversation that bridges the divide between old-school and new-age visitor engagement.

This week Megan and Rob take a trip down memory lane to reflect on the legendary 2004 time capsule, Mean Girls (dir. Mark Waters, written by Tina Fey), and then in a similar vein, chat about Samantha Stark's Framing Britney Spears (2021). Our guest host is none other than the incredible Emilly Prado!  Emilly made her radio debut a few years back with our own Megan Hattie when they hosted an advice and music show together on Portland's XRAY FM called "Is Butter A Carb?"We discuss how Mean Girls holds up years later, and remember with horror Britney's awful treatment by the relentless paparazzi and the media at large. Has teen cinema gotten any better since the aughts? Are the tabloids less gross now? Is Never Been Kissed more problematic than Mean Girls? Will this be the last time Megan brings up her love for Tim Meadows? What advice did Rob ask Megan and Emilly for back in their radio days? Listen for all of this and more! About Emilly:Emilly Giselle Prado is a writer, DJ, and educator living in Portland, Oregon with roots in the San Francisco Bay Area and Michoacán, Mexico. As an award-winning multimedia journalist, Emilly spent half a decade independently reporting on a wide range of topics, most often centered on amplifying the voices and experiences of people from historically marginalized communities. Her writing and photographs have been published hundreds of times, appearing in 30 publications including NPR, Marie Claire, Bitch Media, Eater, Oxygen, The Oregonian, Portland Monthly, The Stranger, Remezcla, and Travel Oregon.Emilly is the author of youth non-fiction title Examining Assimilation (Enslow, 2019) and the forthcoming essay collection, Funeral for Flaca (Future Tense Books, July 2021). She is a Blackburn Fellow and MFA candidate at Randolph College, a Tin House and Las Dos Brujas Workshop alumna amongst others, co-founder of Portland in Color, and the Director of Youth Programs at Literary Arts. Emilly also moonlights as DJ Mami Miami with Noche Libre, the Latinx DJ collective she co-founded in 2017. Learn more at www.emillyprado.com and find her on social media @emillygprado.Pre-order Emilly's forthcoming debut essay collection Funeral for Flaca here! Funeral for Flaca is an exploration of things lost and found—love, identity, family—and the traumas that transcend bodies, borders, cultures, and generations.For those in the Portland, OR area, come to Emilly's official in-person book launch party on July 8th!If you aren't in PDX, check out the official online launch party via Zoom hosted by Literary Arts! Follow Emilly on social media for updates. "Is Butter A Carb?" theme song by Emilly Prado."I-5 Cinemabound" theme song by Megan Hattie.Follow I-5 Cinemabound on Twitter & Instagram and please rate and review us on Apple podcasts!

The next stop on our virtual adventure was in Oregon with Jared Kennedy from The Blue Mountains Trail Project. Jared Kennedy co-founded a company called The Outdoor Project in 2012 and built the company to be a global brand offering resources and travel guides for over 8,000 locations across the globe. In the last year, the company was acquired and since August of 2020, Jared has been the project lead for The Blue Mountains Trail Project. His thoughts on tech-enabled conservation and connecting communities make this episode definitely worth a listen. -- Segments from the episode: 00:00 - Intro 4:10 - The Origins of the Blue Mountains Trail Project 8:15 - The Founding of the Outdoor Project 11:10 - Challenges of Maintaining Trails 15:10 - How technology can help protect wildlife 20:45 - Current status of the Blue Mountains Trail 25:00 - Hells Canyon National Recreation Area 26:11 - When can people start hiking the Blue Mountains Trail? 30:02 - How to get started with backpacking -- To learn more about the Blue Mountain Trail Project, check out their website here: https://www.hellscanyon.org/ To register for the hellraiser, you can do so here: https://www.hellscanyon.org//hellraiser -- Here are a few of the other organizations that are supporting The Blue Mountains Trail Project... Oregon Natural Dessert Association - https://onda.org/ Six Moon Designs - https://www.sixmoondesigns.com/ Travel Oregon - https://traveloregon.com/ --- Send in a voice message: https://anchor.fm/tripoutside/message

SUPPORT CUTTING FOR SIGN Kenny Hamlett is a Portland-based filmmaker, Content Creator, photographer and rock climber. His most recent work explores his relationship with and passion for the outdoors. Kenny's clients include Travel Oregon, Marmot, Vasque Footwear. He has been featured in Mens Journal, Travel Portland, and Travel Oregon. SHOW NOTES 1:45 to 2:49 Living your dream life 15:30 to 18:45 Facing fear, people of color in climbing 23:30 to 28:40 Climbing Half Dome, synchronicity 32:30 to 40:35 Taking chances, hustling, cutting your own sign 42:20 to 45:35 Being bold, saying yes to opportunity 46:50 to 48:00 Being led by a higher power 48:35 to 49:30 People of color and the outdoors 56:10 to 57:35 Suffering and experiencing breakthroughs CONTACT KENNY X. HAMLETT Website: https://kennyxhamlett.com/ Instagram: https://www.instagram.com/kenny.x.hamlett/ YouTube: https://www.youtube.com/user/kennyxhamlett Facebook: https://www.facebook.com/kenny.hamlett.9 CONTACT RON CECIL Website: https://www.roncecil.com/ Instagram: https://www.instagram.com/rcecil/ Facebook: https://www.facebook.com/ron.cecil CONTACT DANIEL PENNER CLINE Instagram: https://www.instagram.com/dpennercline/ Facebook: https://www.facebook.com/profile.php?id=1498866808 --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/cutting-for-sign/message Support this podcast: https://anchor.fm/cutting-for-sign/support

Are you using stories in your email marketing and social media? Instead of being overwhelmed at the thought of selling, use stories in your marketing and let the story do the selling for you. In this episode I have the most awesome chat with Rachel Leslie, Copywriter and Marketer who has written for impact driven brands such as Nike, Google, and Travel Oregon. We share insights on how to use cohesive messaging and storytelling in your email and social media copy to create connection and build relationships that turn into clients. We also did an extensive Facebook live training here: https://www.facebook.com/groups/audiencegrowth Find Rachel on Instagram: @rachelaleslie And on her website: www.rachelleslie.co Follow the Hey Travelpreneur Podcast on Instagram: @heytravelpreneur Be sure to subscribe and if you enjoy the podcast, leave us a review! See omnystudio.com/listener for privacy information.

First Day Of Fall, Smoke on the west coast, Oregon Wildfires, Working on photos and writing. Gear that I work with Professional film stock I work with https://imaging.kodakalaris.com/photographers-photo-printing/film/color I keep my camera in a Lowepro camera bag https://www.lowepro.com/us-en/magnum-400-aw-lp36054-pww/ When I am photographing landscape images I use a Manfrotto tripod https://www.manfrotto.com/us-en/057-carbon-fiber-4-section-geared-tripod-mt057c4-g/ A lot of my film portfolio was created with the Nikon N80 and Nikon F4 https://www.kenrockwell.com/nikon/f4.htm https://www.kenrockwell.com/nikon/n80.htm The Nikon D2H and Nikon D3 were used to create many of the digital images on this site https://www.dpreview.com/reviews/nikond3 https://www.dpreview.com/reviews/nikond2h Two lenses I am using all the time are the 50mm f1.8 and the 17-40mm f4 https://www.kenrockwell.com/nikon/5018daf.htm https://www.kenrockwell.com/canon/lenses/17-40mm.htm Some astrophotography and documentary video work was created with the Sony A7r https://www.dpreview.com/reviews/sony-alpha-a7r I am currently taking photographs with a Canon 5D https://www.dpreview.com/reviews/canon-eos-5d-mark-iii If you're looking to discuss photography assignment work or a podcast interview, please drop me an email. Drop Billy Newman an email here. If you want to book a wedding photography package, or a family portrait session, please visit GoldenHourWedding.com or you can email the Golden Hour Wedding booking manager here. If you want to look at my photography, my current portfolio is here. If you want to purchase stock images by Billy Newman, my current Stock photo library is here. If you want to learn more about the work Billy is doing as an Oregon outdoor travel guide, you can find resources on GoldenHourExperience.com. If you want to listen to the Archeoastronomy research podcast created by Billy Newman, you can listen to the Night Sky Podcast here. If you want to read a free PDF eBook written by Billy Newman about film photography: you can download Working With Film here. Yours free. Want to hear from me more often? Subscribe to the Billy Newman Photo Podcast on Apple Podcasts here. If you get value out of the photography content I produce, consider making a sustaining value for value financial contribution, visit the Support Page here. You can find my latest photo books all on Amazon here. I am Billy Newman, a photographer and creative director that has served clients in the Pacific Northwest and Hawaii for 10 years. I am an author, digital publisher, and Oregon travel guide. I have worked with businesses and individuals to create a portfolio of commercial photography. The images have been placed within billboard, print, and digital campaigns including Travel Oregon, Airbnb, Chevrolet, and Guaranty RV. My photographs often incorporate outdoor landscape environments with strong elements of light, weather, and sky. Through my work, I have published several books of photographs that further explore my connection to natural places. Link First Day Of Fall Website Billy Newman Photo https://billynewmanphoto.com/ YouTube https://www.youtube.com/billynewmanphoto Facebook Page https://www.facebook.com/billynewmanphotos/ Twitter https://twitter.com/billynewman Instagram https://www.instagram.com/billynewman/ About  https://billynewmanphoto.com/about/ 157 Billy Newman Photo podcast mixdown First Day Of Fall Hello, and thank you very much for listening to this episode of The Billy Newman photo podcast. Appreciate you guys checking this one out. It's nice that the good part of the smoke is cleared up here in the western part of Oregon. I'm pretty happy about that. I think on the last podcast, and you probably might have heard me talking about the Oregon wildfires. And some of the consequences that have arisen from those starting up over the Labor Day weekend and are really stuck have really taken off over the Labor Day weekend. Really strange to kind of go through it and experience it. You know, I guess there have been other big fires like that in the past. I'm sure there's a lot of stuff in California that is still going on. And I don't think he's had the kind of rain relief that Oregon has been fortunate to get, at least in some northern parts of Oregon. So I think some of that is some good news for the Oregon side. I know that the fires are still going on. I know that they're not really all 100% contained. I think even you know, like the fire that was in Southern Oregon and the talent. The Phoenix area still exists. It's still burning. And it's I think there's another one is shady Cove that's still burning. I think really like there's a significant amount that's still on fire. But I also think it's a little more of a controlled and contained space now. I know that they contain it. And so it's probably good news for the most part. And Wow, did we get some good brainstorms over the last couple of days or so up here in Oregon? It's been pretty significant. I was on the freeway a lot yesterday. And on the way down, I think it rained a little, but it was pretty clear most of the way down like a partly cloudy first day of Fall. What do you know about that? Is Summer over? Yeah, first, but we got a little off, I think, last week to a good thunderstorm too. I don't know if you guys were able to check that one out. I was talking to a friend on the phone who was down in Southern Oregon. And they could see Sunday, or like a year thunder and, I guess, see some lightning bolts striking off in the distance down there in Southern Oregon too. And then I could see it up here in Northern Oregon. So I was kind of surprised. We had a lot of lightning and heard a lot of thunder rolling over the town here. And it was pretty easy. Then again, it was a lot. So I was like, I haven't heard one over town like that. Probably every ten years that I've kind of been in the area, or you know route about here and there. So I thought that was pretty cool. Getting to see some thunder, some cool lighting, and stuff. And it was nice that we were fortunate. I think that it was followed by a good bit of rain. So I'm really hoping that there weren't any new strikes that lit off new fires that ended up being significant. I think it was taken care of pretty well. But man, yeah, really dry still, even in this time of September. So I think we got rain last week during that thunderstorm. And then we got pretty heavy rain. This seems like yesterday, yesterday evening. It seems like it was pretty wet for a good part of the day. A lot of the time, we were driving, driving around on the freeway yesterday. It was like, wow, we are getting slammed with rain. And that kind of that middle section, Oregon there. So hopefully, that that landed up in the Cascades in some spots to put out or help with some of the fires that are coming down. And I know there's also some problems that come about with rain too, you know, a lot of wetness and stuff, some locations where things are just kind of unstable. I think it kind of adds another element of instability. But really, right now it's definitely needed to get something coated on the ground, given how dry it's been for the last couple of months here. So it was really cool that September's come around that there's been a little of rain and that we're kind of moving through the season a little. It's a nice relief to it's, I know the fires are still burning, but it's it really is a significant relief to have a good bit of that wildfire smoke pushed off the west coast here, these West Coast valleys or the west of the Cascades, I was really socked in for a few days as a prize back. So I'm glad to see it kind of cleared up again. It's kind of nice, and I couldn't really take any more smoke. It was so thick, you know, you couldn't see really across the street. I was there's like four days there. I don't think I left the house. I talked about that before. But man, it was just like, oh, man, wait too much. So really glad to have a change in the weather. And I think we're actually supposed to get another heatwave next week. So I hope that kind of goes mellow for us. I know there's they're talking about that as a concern in California where they haven't got the rain that I think we've got the relief that we've got from the rain. So I think that Yeah, they think they're bracing for another wave of heat to come through. I think that's probably going to affect us and our weather here in the Oregon area as well. Sometime in the first part of October. So I'm hopeful that it kind of stays mellow, but yeah, wow. It's going to be kind of nice to still more interesting curves and stuff to come in 2020 Well, you know So I'm hopeful that the fires and stuff in Oregon have kind of tamp down a little that we're not going to see a significant amount of fire damage, or, you know, new fire problems arise. And I think there's still people that are, I'm certain that there's so people in zones that are restricted from returning to their homes, you know, even if they weren't burned, but they were like maybe a burn area or near burn area, I think that they're still in like an area that was evacuated. And if they are, if it's a red zone, or maybe still the yellow zone, I'm not sure. But I think if it's, if it's in an evacuated area, you're now allowed to return to your house yet, so you're still just evacuated somewhere, which would be very strange. It'd be really strange to just be out, you know, somewhere away from your house. I feel awful for all those people and how kind of upside-down that must feel this month. And yeah, I don't I don't recall a time that it's affected somebody, somebody, like smaller communities like that all at one time. I mean, just like up and down the I five corridor, or up and down that, I guess the the western side of the Cascade Range, there was just problems throughout it. So it's wild. I've never heard anything like that before. But I've seen it's the first day of Fall, or it's, it's just been the first day of Fall a couple of days ago. So I think we've just passed our What is it the autumnal equinox, which is pretty cool. Autumnal equinox I think it was the 22nd this year, we had the Yeah, equal day, equal time of day and night, as we kind of move in toward the winter. And as we kind of move in toward the winter solstice, coming up late December, this year, but yeah, move past the equinox here in Fall now, or I guess from summer to fall. So now we're an autumn? And I think but is it like the quarter point, or like the halfway point between now and the solstice is I think, was it like maybe November 10. There's some time around this early November. I think it was also kind of part of why Halloween was placed at the date it was. There's some kind of screwy things that have happened with the calendar. In the past, you won't hear about that. Listen to the night sky podcast. Another one that I've worked on a bunch of the past. Or probably maybe some older episodes of this one's probably this feed to somewhere back there. That there was some changes in the calendar that happened back in the Middle Ages. But prior to that, the reason that Halloween was placed on the 31st or that that All Hallows Eve thing is because it was sort of like a spiritual holiday where it was half a halfway point between the equinox and the winter solstice. There's also, I think, a couple others that are sort of strangely placed in there. Like, I think it's like Groundhog's Day, is one like right around February 1 is a halfway point. I think that Mayday is another one. Maybe it was the llamas' day. I think it's still a holiday in parts of Europe. Or it's Yeah, I don't know, the calendar or something. But I think that's August 1. So I think August 1, October 31, February 2, and may 1, are all part of this. What I don't know, middle holiday section. But you know, for our work there was it was the middle point between the equinox and the solstice has placed between each of the seasons. But yeah, that was kind of interesting. Fascinating. So right now, yeah, we're at the equinox point of it. So it's kind of cool. I hadn't been able to do any astronomical observations or seeing any stars or planets or anything for a few days there. Certainly while the smoke was really heavy. So I mean, I think just a couple days ago is like the first time I've been able to see a star, and it was seemed like two weeks or something, right. So it was able to be was able to spot a couple of things out there, which were pretty cool. I think I talked a bit about Jupiter and Saturn that are out to the south of this night, kind of, I don't know the eight o'clock nine o'clock range, you know, just kind of right in the nighttime there. Well, actually, now that it's getting dark earlier, I think now that we're right after the after the equinox, we should be getting dark around like 715 seven o'clock or so it's kind of getting like pretty damn out there. But by eight o'clock, certainly you're able to see a pretty dark sky. And I think you're able to spot Venus and Jupiter really easily to the to the south while you're here in the north. Well, I guess probably just about everywhere. But yeah, up here in the Northern Hemisphere, you're able to look out to the south and spot the bright spots. I think the brightest spot right is Jupiter. And I think it's still up in what would be Sagittarius and then a bit to the left. Have the brighter Jupiter is Saturn, and that's still visible in that area. But then in the morning sky which is cool I've only really been able to spot it a couple of times is Venus is coming up now it's actually up pretty high in the sky, and it's really quite bright in the in the morning sky, it's its always really stunning in the morning and the evening to when it when it's near bright, or it's near. It's like brightest points like wow, you can really see that planet. Wow. So it's always really fun to see. But I think if you're up at like 3:34am Yeah, it's still dark for a few hours. So yeah, probably like for him. It should be up, and you should be able to see it for a few hours. But yeah, if you're up around, like, like 430 or five, you'll be able to see it kind of high in the sky, but maybe some of like the murkier cloud cover that you would have on the horizon or a smog layer or whatever it is on the horizon line. But yeah, I think it's up a bit higher, I think probably around 5am or so you're able to see a pie in the sky, I was able to see a pretty high couple times, even back in August, like a month ago or so I was able to check it out a bit. So it's been cool. Good to spot a couple of planets out there. I think if you wait, yeah, like, Wait till about midnight or so maybe it's a little earlier, now you're able to spot Mars coming up over the horizon line. So probably about 1am or so you'd be able to get a good view of the planet Mars over on the eastern horizon, as it's kind of rising up there in the east. It's cool. Yeah, it's really, really bright kind of copper, red, red, orange color. It's cool. That's mostly most of the plants that are that are popping up right now are mostly stuff that I've gotten to check out the last couple of days. But I just got up got up early a couple of days ago, it was able to spot Venus at the window and kind of keeping an eye on it as it's been moving around. But it's pretty cool. Yeah, get us down to a couple planets was pretty fun. So magenta, keep up with some astronomy stuff. And sky watching stuff is cool. Been a little less of it this summer, I guess, you know, just with everything else going on different boats and stuff. But I have been studying a lot of argue astronomy stuff, which is pretty cool. I want to try and kind of bring that into maybe a little of this podcast as a promo, but, but also kind of bring it into some other project stuff that I'm trying to do. So I'll try and get into that. At some point. I think I put up a podcast a little while ago about to Like comment neowise and some of the observations that I was doing around it. So yeah, so sort of more more talk like that over on the night sky podcast when I was talking about earlier. And a lot of kind of weird esoteric, talk about changes to the calendar and changes to astronomical observations or, you know, mythologies and stuff that we have about space and stars. So I was like, that sounds kind of fun. And you can get kind of, kind of deep with it. At least like the research side of it's really cool to, to kind of look at what different people are thinking, you know, because it's like 1000s of years of, you know, like Baileys people putting out their, their feelings about what they thought about these different things at different times. So it's kind of cool to get to see some of that. So, let's talk about something even more exciting. SEO. About that's a pretty exciting topic. If you're still listening to this. Thank you appreciate it. Who listens on pocket casts? Seems like one person listens on pocket cast. I give you stats, you know, and I'm able to see some stuff. There's a lot of players and stuff I can't see. So I'm not sure like, I can see like Spotify stats and stuff. But like this one on player FM, the downloads that every once in a while. You think like Oh, is that like a bot or something that just like checks the feed? Why is player FM even noticing that podcast, you know, but at least it shows up somewhere? Thanks a lot, tipping my hat to you for checking out the podcast on whatever you find it on. But yeah, speaking of how you find things on the internet, what's more exciting than talking about SEO I've been working on keep it short. I've been working on SEO on my website and trying to figure it out a little. But really like kind of once you figure out or at least the basic process what you're supposed to do like I'm trying to go through and fill in a bunch of the details that I had left kind of blank in the past sort of in a rush to populate content on the website. So for a long time, if you notice them, I'm sure all of you are frequent visitors to the great website. Billy Newman photo calm but a lot of it for a long time wasn't really maintained well and so a lot of the posts had been made through some cross-posting mechanism that I had created with if an is this, then that command that said if a new Facebook photo post is made, take that photo and send it out to Twitter and flicker and a Tumblr page and a 500 pX Photo page and your website and your WordPress page, right. So that's how a lot of the photos ended up showing up on the website was through this command that would grab the photo, and then sort of automatically, in an automated way populate a post a photo post with, you know, just whatever the text of the tweeter, the Facebook post was, and then make a blog post with that what was not included in that post was anything that would be search engine optimization information. So there's no alt tag, there's no title to the photo, or it was an automated title that was like a weird hash of numbers and tax and stuff that would have come from Facebook, I suppose. And you know, so it was just kind of like weird changes, that would have happened. And they were kind of stripped-down. So yeah, the alt tags weren't there, there was no description, there were no links in the post, or, or body text of the blog posts. So there's really nothing like for anything to index or populate. So what I've been trying to do is go back through all this post is probably around 1500 posts or so I think what it says on my site is that there's something like 1600 posts or something on it. So I've done about 800 of them. So far, it's really pretty rudimentary stuff that I've been changing, it's probably there's, there's, I'm sure there's, there's grades of it that you could do, and I could probably do a better job of filling out the information to be more accurate or more bespoke, or to fit into a certain SEO topic a little better. But as it goes through the most part, I've just been kind of trying to take the different pieces and then fill them out a little more. So that at least in some way, they are populated with something that's that's kind of cogent, and, and cohesive, you know, like that makes some sort of sense that I put together. So trying to do that, do some search engine optimization. So I've been adding a bunch of alt tags to buy photographs that are old blog posts and blocks of like links and different paragraph texts that are supposed to kind of explain some different things about it. A lot of that is sort of that sort of fuzzy stuff for all these old posts, I'm trying to go through and just add like some kind of kind of basic sort of standard attacks to pieces of like, you know, there's this about me, there's this about my gear, there's this about stuff that you can find out about different places or something. So I kind of like I just kind of put together there's like notes list. And then I've been going through and then try to run a couple little, little commands, or you know, have this little like process, do these three steps. And then you kind of like, make these couple changes to each post, and then you move on to the next one you get you check your SEO score. And then you kind of bump to the next one. So what I'm trying to do is fill out the the meta tags, the alt tags, the descriptions and titles with better SEO quality, I guess titles and descriptions, so that they're able to be populated into Google or other search engines more effectively. Like that's a terrible thing. Like when I like I search for my name, or I search for different maybe photos that I have. It's really kind of sparse that as the links from my website are the ones that are populating that, that list there. There's a few others that are that are probably not even really super high quality links that are in there. Like I think there's like just, I think, character that was that a different name, you're in the mind. That one seems to show up. There's a couple from another photographer named Billy Newman, there's another one from a jazz guitar player who has an album on Spotify, who's named Billy Newman. And so there's a couple of couple funny ones that seemed about there's a guy who was on the grassy knoll, that guy was in billing, he was weird things when you find it, you know, Google your name, or you look at the Google image search of your name or your business or something you're like, who's that? What do they do? Weird? So I've been doing that a little and trying to kind of back search and figure out like, what links populate? You know, what's weird, too, as I look at it, you know, I've like put links everywhere, right? I was saying, I've been kind of working on this website thing for a long time. You know, to some degree, like I was saying, I didn't really fill out the information properly. So I'm sure Google never probably even really indexed it at all. But when I look around, and I look at the photos that are listed in the first couple pages of the search result for either My name or, or something kind of related to me, the things that come up are like it's a photo from Twitter, or it's like my Facebook profile picture that has like my name in it or something. And that's like the highest quality as like the highest quality Billy Newman picture that exists out there something or like you're even if I find like a photograph of mine that I put up somewhere, it'll say, it's from my Tumblr page. I think, what I never even I don't think I've been to my Tumblr page, like I was saying before, like, you know, I just set up a thing, and then it's going to automatically post to this blog role. And no one goes to that Tumblr page. Like it's always been spam. I don't think I've ever got like a real person comment or like, you know, I don't think I've ever got any interaction there? So, but it's really about what you get when you do like a search or something like out with Tumblr, or how this Flickr page is where this is from our Twitter, like, yeah, there's a few of them that, you know, just pop out from somewhere weird. Well, where's this from? Or like my ancient WordPress site? That one shows up sometimes before my new site, right? Like when I was in college, and I had like a free wordpress.com site. Billy Newman.wordpress.com is still out there. And yeah, you can pull it up. But I think it was just like the same as thinking about I was like, man, wow, hey, still on the internet, that's cool. I was thinking about kind of making a couple of those other are a few more like wordpress.com sites are kind of useful for some things. And given the you don't have to really work on maintaining them, it's kind of a nice way to have just some kind of easy, static thing. And if you need to you can you can set up a referral link or what not a referral link, a redirect some kind of like redirect from a URL that you have to make it a little cleaner or something if you're working on a project or something. Yeah, yeah, we're going through search engine stuff, trying to find your name trying to find your pictures. And it is working that like as a noticing, like, as I filled out some more tag information, the title information in the right way. And I kind of try and include, like some sort of mention of my name in there in the description or something or like, you know, photograph by, so that, I know, that's kind of a trick that I've heard from some photographers in the past that were working on some images and publishing them as one of the things that they said is like one of the most important things you can do to be found, or at least to be followed up with, if a photograph of yours is found is to include some kind of like, like authorship information in the description, or metadata of the photograph that you render out. And I think that there's a way that you can do that automatically, by applying the EXIF data, or like, you know, some metadata in your library module in Lightroom. I think there's, there's other tools you can use to edit your metadata, as well, I think you look at it stuff like the the title or the tags that the photo has. And then in that, also, I think that you can, you can like put your copyright information in your name. And I have seen photographs like that before, where Yeah, like, you download like a wallpaper image or something. But then if you check out the EXIF data on the side, it's really quite populated with a lot of information, a lot of different pieces, including their name and different tags about what the photo is about. So when it is put together in a better way, I guess, you know, it makes it easier, or just much simpler to find out like oh, well, like I like this photograph, who's this photograph by, and then it says right there within it, you don't really have to go search anywhere else, or at least you're, you're immediately kind of in contact with the contact with the information for that for that person. So that is cool and can be a good thing. And I hadn't really done it before. So I'm trying to go through and do that with all these past photographs to figure those out. And then, at the same time, I'm trying to do a bunch of edits, on a bunch of photographs that I have really put, I don't really put up a bunch of new stuff in the last couple of years. Um, so I'm trying to go through a bunch of that stuff. And some older stuff, too. That's kind of cool. And I'm trying to kind of tune it up a bit in the editing and get the kind of print-ready is sort of infinity for some stuff. But also, some of it's just fine, I'm trying to populate and edit up some old, old photographs, or I'm trying to kind of get into some black and white stuff a bit more too, which is cool. But go through some of these images and trying to prep up a bunch of them. I'm also trying to write out sort of a format for setting up these, you know, like I'm saying like, some more information about whatever I'm trying to write about in a post that sort of associated with these photographs that I'm editing. So I've been trying to set that up so that I can schedule them and have the kind of ready to do on the website. Which is super exciting. I mean, I was just like, well, I got to write, I got like sit here and like write out the answers to like these, like sets of questions that are kind of like made for myself that like kind of put together like okay, well I'm going to train this photo, like, Where was it taken? You know, what was it doing? What was it about was the experience like, what kind of gear to the user, you know what kind of whatever kind of little questions you'd have about like, what, what happened to make this photo or something? Yeah, I'm kind of trying to figure that out. Look at which are these interesting? And then how do I go through and like, answer that question and then make that into like, the paragraphs that make up the post about this photograph, it kind of gets tiring sometimes because you sort of seem like you're repeating especially you have to do it in bulk. But just to like, write about your description of a photo and the source. Or at least for myself, like I kind of feel like I get lost a bit in trying to better describe what was happening. You know, like, what, what, what I need to say, I mean, I said like, I know I use a camera, I held it up I took a picture. It looked good when I looked at it, and I edited it a little. There's a lot more to it than that. But man, you can really seem sanctimonious when you start writing paragraphs about the you know, like just whatever mystery you think it is to I've taken a picture that looked okay. So I kind of want to avoid, avoid some of that if I can, and I like so Some of the creative writing that I see, but sometimes I see photographers, and their writing is difficult. So I think I've even added to the pool of that problem in the past, but even still download my e-book working with them. That's good stuff. So yeah, what I'm noticing is that sometimes photographers are cool to read. But sometimes they're not as cool to read. Because it just seems like what we got, like, we know you took the picture, like, like, next page, okay, and like, Oh, yeah, he took the picture. Okay, right. Next page. What did you write about that? So, it seems like that a little with, with some, some photo books that I've seen in the past or some photo blogs that I've seen, which is probably what I'm going to continue to do. I will share in the tradition. I made a link tree page. Have you seen this before? I think I've seen some YouTubers have it. So I'm hoping it means it's hip. But I think there's a link tree website, I think it's, I think like Instagrammers or something, would you use it too, I think it was something that became popular. So you could put it as your one bio link in your Instagram profile. And what it was, was a click, or a quick link out to just a super simple sort of landing page that had like a stack of like links, it was just like, you know, just a page. Why am I over explained is it was it was a stack of links, and a website called link tree, and you'd have a profile there. And you'd make this your bio link and Instagram. And then when you click that link, you would get a stack of, say, a dozen other links to all your other places that you'd want people to go. So you get two expansion, just that one link too many links, I think was sort of the need it was designed to help out with, but it is kind of useful, maybe I don't know, we'll see if like, I don't have any traffic going through those places to probably really use that in any way other than just direct through a link. But the link tree services are kind of cool, I'm going through and trying to put that in some spots, so that you can click there and then go to different links. So you can like kind of like direct link over to an Ebook page if you want to check that out. And then the next one down could be your Instagram page, or your Facebook page or your website or your blog and website for your about page, or your new project that you're trying to list or whatever it is. I was going to see it in. Yeah, and some more more managed accounts were managed social media accounts and stuff. So I thought I'd try it out. And at least in the simple way, kind of set up a super easy profile, and then just stack up a few of the links that I have. So I think it's a link tree. Slash Billy Newman probably was it's kind of a weird, the weird like URL. It's like, I don't know, like the die. It's like link, link t. r e or something like that, you know, it's kind of like, what's going on? I probably got that wrong. But it's like, it's kind of a tricky URL, but I'm sure if you Google it or something, but link tree slash Billy Newman, I think she'd pull my stuff up. It was whatever, I don't know. Probably find it on my website, too. It's really like what my website is, is just like a stack of links that go out to the other, the other services and stuff that I'm proud to populate. And kind of fun. But yeah, this week has been a lot of computer work, a lot of writing stuff, a lot of cutting pears and apples up, kind of harvest season two, like I was saying hates the Fall. So when we're before like we process most of the apples that have come down in the summer, and then now there's a pears that we got a hold of, and so we're trying to go through those and process them up and then freeze them for the winter. Good times. So it's pretty fun skaffa I'm having a good time. putting it together. Make some pies and chips this winter and Fall. You good time. But thanks a lot for listening to this episode of The Billy Newman photo podcast is kind of an easy one today, right? Talking about SEO talking about smoke that used to be here. Talking about website posts. Dedicated listeners appreciate things I'm going to wrap up this podcast here appreciate you guys checking it out, and you're welcome to go to Billy Newman photo comm forward-slash support, or Billy Newman photo.com forward slash about to find out more of the things that I'm up to or more of the ways you can support some of the photo work that I'm up to. I'm looking forward to going out this week. I think I'm taking off here pretty soon and trying to do a couple photo projects through the week. Trying to get into some more video stuff like couple longer clips of some outdoor areas that I need to grab. So we'll see if I can kind of populate that this week and there's a couple other things too about some Job stories I should talk about. I'll try and get into that in the next episode. Much appreciated for checking this one out. You can go I guess. But thanks a lot, you know, it's goodbye Good

The pandemic and short term rentals in Oregon. In mid March, 2020, the Coronavirus pandemic began impacting short term rental reservations in Oregon.  Airbnb saw its global reservations drop like a rock. For three months, the pandemic has basically eliminated the STR market.  Debi and Rob Hertert of Hosting Your Home use this episode to talk about how the pandemic is affecting them personally and other hosts they know. Debi and Rob are very concerned about the small towns on the Oregon coast.  The  towns are desperate for money but cannot sacrifice the health of their citizens.  Visitors can partially mitigate this conflict by spending most of their time at the vacation rental or outdoors.  They can wear masks and distance themselves when patronizing businesses. When hosts look at their Airbnb income reports, they look at graphs that have mostly dropped to zero.  Those who depend on the hosting income are in a very difficult position.  The more debt on the home(s) the worse the problem. And in the pandemic environment, the home sharing type of listing sadly disadvantages hosts who share space within their home; neither party is likely to want to share the same space. Debi mentions Host2Host, the nonprofit trade association that serves the host community in Oregon. Host2Host now uses Zoom for weekly "virtual coffees" and for monthly educational meetup webinars. The myriad of financial victims is spelled out in countless other articles but Debi mentions here the groups known as "DMOs", or Direct Marketing Organizations.  These include Travel Portland and Travel Oregon among others.  They are (were) funded by a tourism tax that is levied in addition to occupancy taxes.  So the far reaching travel marketing that brings tourists to Portland and Oregon isn't happening at anything like the previous levels.  Portland uses the STR occupancy taxes to fund affordable housing. That has also dropped to near zero for the past three months. It all seems like too much.  But - as Brian Chesky, Airbnb's CEO, said recently on an outreach call,  people love to travel.  They are reluctant to travel right now, but they will travel again.  It will definitely come back if hosts - and Airbnb - can survive beyond the downturn. Just before we recorded this podcast episode, the civil unrest beginning with Minneapolis flamed into being and is cause for all of us in the hospitality industry to improve lives, lessen burdens, and share opportunities.  Debi is going to try her best to learn more and share through Hosting Your Home. Links: Host2Host.org  is the Oregon-based nonprofit trade association serving STR hosts. Membership is open to anyone. You can hear about how it was created:  Host2Host is About to be Born! Airbnb's new cleaning protocol is a big change for STRs. Airbnb has over the years worked on inclusion. Their latest effort is  "Project Lighthouse"

It's the second part of our conversation with Chef Philippe Boulot of Multnomah Athletic Club. Part 2 was recorded March 9th, 2020, just days before the travel ban took place in response to COVID-19 and about a week before most restaurants shut down for dine-in service.  This episode dives deeper into his chef and personal past.  Hear more about Chef Boulot and the MAC's response to COVID-19 in the previous episode, posted here. Chef Boulot is one of the true pioneers and icons of the Portland Food world, having taken over the Heathman restaurant in 1994, leading to four straight James Beard Best Chef Northwest nominations, which he won in 2001.   Chef Boulot's pedigree is most impressive, having learned to cook as young boy in Normandy.  He studied under renowned Chef Paul Robichon before seasoning his skills at numerous significant Paris, London, New York and San Francisco hotel restaurants before coming to Portland.  Chef Boulot has also been named Officer of the prestigious Order of Agricultural Merit by the Ambassodor of France. Right at the Fork's host Chris and Chef Boulot got to know one another during a Feast and Travel Oregon-sponsored culinary and wine adventure in southern Oregon in 2018.  Please make sure to listen to the longer-form interview with Chef Philippe and his second in command at the MAC, Philip Oswalt, here. Right at the Fork is supported by: Zupan's Markets: www.zupans.com Toro Bravo Inc:  www.torobravoinc.com RingSide SteakHouse: www.RingsideSteakHouse.com 

Chef Philippe Boulot of Multnomah Athletic Club joins us for a two part interview, bookshelving the COVID-19 pandemic.  This first part was conducted via phone on April 28, 2020, six weeks after part 1.  Here, we talk about how the pandemic has affected the MAC, and what Chef Boulot sees as some of the changes in the restaurant world coming out of the life-changing event. Check out the second part of this interview where Chris and Philippe delve deeper into his chef and personal past, coming soon as Episode #247.   Chef Boulot is one of the true pioneers and icons of the Portland Food world, having taken over the Heathman restaurant in 1994, leading to four straight James Beard Best Chef Northwest nominations, which he won in 2001.   Chef Boulot's pedigree is most impressive, having learned to cook as young boy in Normandy.  He studied under renowned Chef Paul Robichon before seasoning his skills at numerous significant Paris, London, New York and San Francisco hotel restaurants before coming to Portland.  Chef Boulot has also been named Officer of the prestigious Order of Agricultural Merit by the Ambassodor of France.   Right at the Fork's host Chris and Chef Boulot got to know one another during a Feast and Travel Oregon-sponsored culinary and wine adventure in southern Oregon in 2018.    Please make sure to listen to the longer-form interview with Chef Philippe and his second in command at the MAC, Philip Oswalt, here.   Right at the Fork is supported by: Zupan's Markets: www.zupans.com Toro Bravo Inc:  www.torobravoinc.com RingSide SteakHouse: www.RingsideSteakHouse.com 

Lockdown Photography during lockdown… I am Billy Newman, a photographer and creative director that has served clients in the Pacific Northwest and Hawaii for 10 years. I am an author, digital publisher, and Oregon travel guide. I have worked with businesses and individuals to create a portfolio of commercial photography. The images have been placed within billboard, print, and digital campaigns including Travel Oregon, Airbnb, Chevrolet and Guaranty RV. My photographs often incorporate outdoor landscape environments ...

Oregon grocery workers concerned after Whole Foods employee dies from coronavirus, Travel Oregon cuts staff as tourism freefalls, today is deadline to register for Oregon primary. See acast.com/privacy for privacy and opt-out information.

Join two Oregonians, Big Tourism show host Arica Sears and her guest Andrew Grossmann, Destination Development Manager at Travel Oregon, as they open up a conversation about destination management through the lens of tourism. Does the tourism industry have an official definition for ‘Destination Management’? What unique partnerships can be formed to address tourism challenges? How can out-of-the-box thinking lead to unheard of ideas? This conversation starts on the Oregon Coast and quickly jumps to the Faroe Islands, Vancouver Island, and Chile.

Discover all the work Travel Oregon does to grow our state economy by promoting tourism. In this episode, Teresa O'Neill and Carole Astley of Travel Oregon walk us through the many programs and events offered by the Tourism Commission, including the Oregon Governor's Conference on Tourism and the Oregon Rural Tourism Conference. We talk about the wide variety of research being conducted to benefit the state and help leaders make informed decisions on marketing efforts, destination management, and product development. You'll also hear the benefits of international travelers in addition to domestic guests and how hospitality businesses can get involved, partner and profit through collaboration. Guests: Teresa O'Neill, VP Global Strategic Partnerships, Travel OregonCarole Astley, Director Meeting Services, Travel Oregon Links Referenced:TravelOregon.comIndustry.TravelOregon.com Advocacy Watch:• Madras food and beverage tax proposed• Portland Parks budget gaps, solutions proposed• Trump Administration's proposed tariffs on some European products• Taste Oregon Legislative Reception Listener Question:Single-use plastics clarification on new laws

Kevin Wright from Travel Oregon joins the Destination Marketing Podcast to talk going against the grain. Topics include the new Travel Oregon campaign, the media distribution plan around it, and healthy collaboration with an agency.  "We wanted to position Oregon as a place where people could find happiness. This idea that people are overworked, they're stressed, the 24 hour news cycle, trying to keep up with your email and all of that - we felt it was just weighing on people... We felt we were well-positioned to almost be the antidote to what was stressing people out." - Kevin Wright on the Travel Oregon campaign. 

Episode Notes It’s the Two Minute Beer Review!I’m Andrew Burkum and it’s that time of the week again where we pick a bottle from that massive craft brew aisle hoping to find a hidden treasure. This week we’re going to take a look at Only Slightly Exaggerated IPA by Deschutes Brewery in Portland, Oregon. Is this one exaggerated enough to make a statement? Let’s find out!Only Slightly Exaggerated pours very cloudy with tons of visible particles. It follows this up with the smell of tropical fruit, peach and gummy bears. Smells like a pretty typical hazy IPA to me. But what about the taste? On the website, Deschutes describes the beer as “A collaboration with Travel Oregon that captures the magic of Oregon like a whimsical fairy tale in a bottle. Explore a realm of unreal splendor, where tropical hops bloom amidst evergreen rainforests and light flavors of coconut come tumbling down clear alpine streams, descending into the dreamy depths of citrus zest.” For all that description, I found Only Slightly Exaggerated to be pretty mild in flavor. There’s good bitterness right up front, working its way around to the sides and the back of my tongue. I mostly get the tropical fruit, but I do get a nice hint of those piney hops that are too frequently missing from modern, popular juicy IPAs. This is an important factor in making the beer taste like a representation of Oregon, so major points go to Deschutes for executing on this flavor profile. On the back end there’s that peach that I was smelling as well as a little bit of pear. The flavor doesn’t hang around too long after the swallow, but it does leave me wanting another sip! I do feel like the beer is just a bit more energetic on the front end than on the back end, but maybe that’s just to represent the fact that recreational marijuana has been legal in Oregon for a lot longer than in most places in the United States.I like this beer. Its unpretentious but it’s just interesting enough to keep me coming back for more. It’s the kind of beer that I’d love to have six pack of to last me through a nice summer afternoon among the Oregon evergreens. And at a 6.0% Alcohol by Volume, as long as I paced myself I’d still be able to walk to my tent at the end of the day. Verdict? Two Minute Beer Review Approved!Well that’s all for this week, but I hope you’ll join me next week as I take a look at another great craft brew. Will we uncover another hidden treasure that we’ve been missing all along? We’ll find out next week! Look for links to this week’s beer and brewery in the show notes. Don’t forget to let me know what you’re drinking and what you’re thinking about the show. Tweet me @2minutebeer with the number two or drop me an email at 2minutebeer@gmail.com. And if you’re listening to the show on your favorite podcast app, be sure to subscribe so you don’t miss an episode and leave a review to help other people find the show. You can also support us with a small donation on our Patreon—there’s a link in the show notes. That’s all for now, but I’ll see you next week as we continue on our quest to taste all the beer!Have you supported the Phoenix Creative Collective and the Phoenix Podcast Network through Patreon yet? It's easy, just click hereSend questions, comments and recommendations to 2minutebeer@gmail.comMusic: River Meditation by Jason Shaw used under Creative Commons License https://creativecommons.org/licenses/by/3.0/us/Find out more at https://the-two-minute-beer-review.pinecast.coThis podcast is powered by Pinecast.

David talks with Joel Holland, CEO of Harvest Hosts, an agency that coordinates wineries with RV travelers that can stay onsite at many wineries in the US. “Wineries, farms, breweries, museums, and more – Free overnight stays at over 600 incredible locations across North America” Next, David talks with Lynea Gagliano of Travel Oregon. Finishing Read More The post Episode #489 – Harvest Hosts and Mighway RV Adventures appeared first on .

Gage Hamilton joins Black Bulb Podcast this week to discuss his murals. From Seattle to Portland, he has done murals on the DeSoto building, the Soto neighborhood spanning a two mile stretch, the Saucebox, Travel Oregon, and many others. Many of his murals are inspired by the buildings' past, but after finishing a three year project, he plans to head back into the studio to try painting outside of his element, trying airbrushing techniques, and expanding his horizons. Tune in to this week's episode to hear more on his work and his plans for the future!

What is the city of Portland, really like? We're joined by Jeff Miller, President and CEO of Travel Oregon. We discuss the changes that have happened, but more importantly what has stayed the same and gives Portland it's unique culture. We'll also cover where you should visit, what is a must see, the nationally leading craft brewing industry and even the uptick of urban distilleries. Portland also has sister cities, which is a fascinating endeavor. If you've ever wanted to know about what goes on here, from people that live here, this is the episode for you. Also...it's our 50th episode! Thanks for joining us!

Sarah Blank is a freelance animator, compositor, designer and sometimes-writer/director. In the episode, we chatted with her about CG and live action compositing, Travel Oregon and user interfaces in VR.   Links: Website: www.thesarahblank.com LinkedIn: www.linkedin.com/in/sarah-blank-96062b11/ Travel Oregon: https://bit.ly/2N7dnfb NYU Tisch: http://tisch.nyu.edu/ Nomad Editing: http://nomadedit.com/   Notes: -Apple screen graphics -Game of Thrones Season 1 -Compositing (CG and live action) -Travel Oregon -The forest for the trees approach -NYU Tisch -Nomad Editing -Editing vs. Compositing -Editing on Game of Thrones -Seasons of freelancing -Husband, Dave Blank -Coordinating freelance schedules and taking time off -California Bloodbath -Giving yourself deadlines on personal projects -User interfaces in VR -Commonalities in top-level work across studios -Pigeon-holing artists -Improving as a director -Dream client: Michel Gondry -Favorite animated film: Who Framed Roger Rabbit -What do the people you love think you do at work all day?: CG modeling and animating -Animalator: The Ouroboros

In this episode, you will learn about how Travel Oregon has helped the tourism industry in that state grow exponentially under the leadership of Todd Davidson. Todd was appointed Executive Director of the Oregon Tourism Commission, also known as Travel Oregon, in June 1996, and was named Chief Executive Officer in September 2004. Under Todd’s leadership, the tourism industry in Oregon has flourished into an 11.3 billion dollar industry that employs more than 109,000 Oregonians. In 2003, he helped lead an effort to establish dedicated and stable funding for the commission. This funding has been crucial in Travel Oregon’s ability to grow the state’s tourism industry through strengthening its base on international markets, leadership and sustainable tourism initiatives, and award-winning publications, niche-oriented websites, and advertising campaigns. Travel Oregon has garnered 20 Mercury Awards during Todd’s tenure, including two top awards for Best Overall State Marketing Program in 2010 and 2013. He has also served two terms as National Chair of the US Travel Association, from 2015 to 2017, and continues to serve on the US Travel Association Board, on the National Council of State Tourism Directors, and the Western State’s Tourism Policy Council. A full transcript of this episode is available here: http://destinationontheleft.com/todd-davidson/

“No tricks, no surprises, no Baaaaaaaatman”   This week we’re talking Superman TAS Episode 46: Little Big Head Man & The New Batman Adventures Episode 14: Critters Featuring: Bizarro & Mister Mxyzptlk team-up & Batman fights a big cow Plus: We talk about Love, Simon and what it’s like to come out.    Superman: TAS on Amazon Video http://a.co/fwDhQfZ, and The New Batman Adventures on Amazon Video http://a.co/8i7Fswy   0:00 Intro/News 24:36 Little Big Head Man 39:31 Critters 1:03:01 Bat Plugs 1:15:01 Love, Simon Spoilers / Coming Out Talk 1:28:27 Outro   Bat Plugs: Only Slightly Exaggerated by Travel Oregon on YouTube https://www.youtube.com/watch?v=XXRBLyQQ78A A Wrinkle in Time by Madeleine L’Engle on Amazon http://a.co/avZvoY8 Thoroughbreds in Theaters Queer Eye on Netflix https://www.netflix.com/title/80160037   Nerdist School Network Sponsor: This American Lie https://itun.es/i6df8d3   Intro Music by Ardeshir Adhami Intro SFX by Grant Evans via Soundbible.com   Subscribe and review on iTunes! http://bit.ly/TimmTalk   Follow the podcast on Twitter: https://twitter.com/timmtalkpod IG: https://www.instagram.com/timmtalkpod Facebook: https://www.facebook.com/timmtalkpod/ Spotify: https://tinyurl.com/timmtalkspotify YouTube: https://tinyurl.com/timmtalkyoutube   Follow Cameron on Instagram: https://www.instagram.com/cameron.dexter and https://www.instagram.com/camdexter_adventures   Follow Chris on Instagram: https://www.instagram.com/lordopher/ and Twitter: https://twitter.com/Lordopher   Check out Chris’ other podcast, Gay it Forward, where he learns to be a better gay, on iTunes http://bit.ly/GIFPod, YouTube http://bit.ly/GIFPodYT, Facebook http://bit.ly/GIFPodFB, Twitter http://bit.ly/GIFPodTW, and Instagram http://bit.ly/GIFPodIG

hellohinge.com / wk.com / traveloregon.com/thegame/Support the show (https://www.paypal.me/pdxpod)

There is no question that Mira Kaddoura, founder and creative director at Red & Co. in Portland, Oregon has been surrounded by plenty of great people in her career. In fact, she counts the legendary Dan Wieden as a major influence — having spent 10 years at Wieden+Kennedy in Portland, working on some of the agency’s most important work including for Nike, Target, Coca-Cola, Travel Oregon and others. But it's her family that she counts as major influences saying that she was surrounded by plenty of “badass women” in her native Lebanon. The were writers and fighters for rights in the 30s and 40s. Deans of universities in Lebanon and Egypt in the 50s. That foundation, along with her supportive siblings, provided a powerful foundation that she brings to her work and life today. A major advocate of and for women, no matter the industry, Kaddoura espouses a gospel of leaning how to not listen to the noise and how to find rays of sunshine and energy to find the inherent good in people and the world. With that in mind, she also feels it is important to surround yourself and devote your time to people who give and not the “energy suckers.” A huge practicer of yoga, she also believes that working from a position of fear is incredibly counterproductive and that conforming to be perfect all the time is toxic. “Embrace who you are,” she encourages, noting that women are in charge of their lives and that being yourself can help engender creative risk, which can help get one out of being stuck. Worldly, with many global experiences in addition to her upbringing in the Middle East, Kaddoura feels that getting to know any “other," — be it religion, culture or point of view — will not only make work more human, but create an environment of understanding that can open up an incredibly rewarding life.

How often do you think about the role your business plays in Oregon’s thriving tourism industry? Todd Davidson, Travel Oregon CEO, joins us to divulge the stats surrounding Oregon’s growing presence on the international map and how you can ensure your business welcomes guests, drives repeat visits, and is more impactful in the marketplace. We uncover ways you can capitalize on major upcoming events across the state, plus, why your business is missing out if you aren’t tapping into Travel Oregon’s tools and resources.   Guest: Todd Davidson, Travel OregonGuest host: Lori Little, Oregon Restaurant & Lodging Association   Websites mentioned:http://industry.traveloregon.comhttp://traveloregon.com    

What can you say about Joseph? It's a picture perfect town at the base of the picture perfect Wallowa Mountains.But it wasn't always that way.“It was the poster child for economic depression,” said sculptor Shelley Curtis, who moved there in the early 80s. “Probably 70 percent of the storefronts on Main Street were vacant.”But whereas Joseph was once just a grocery stop on the way to Wallowa Lake, it is now an arts and recreation destination. Since Main Street's facelift in 2000, visitor spending in the county has grown from $16.5 million to $26.5 million, according to Travel Oregon.What was it that made Joseph such a perfect melting pot for arts and the economy? We find out. This story ran as part of a bigger show about the love affair between small towns and the arts that also included stops in Mighty Tieton and Joseph. You can hear the whole thing here: http://www.opb.org/radio/programs/stateofwonder/segment/state-of-wonder-august-15-2015-arts-and-small-towns-a-love-story/

Adina Pease is a creative wanderer — her term, that I wish I thought of — and when she’s not documenting her travels in paint or film, through her company Dog on a Boat Studios, she’s running her new startup RambleGood, making and selling handmade travel goods for a good cause, products designed for the curious, the travelers, and those with an insatiable wanderlust for the world. Does that sound like you? Because I’m pretty sure that describes me. She’s worked with National Geographic, Travel Oregon, and Matador Network, to name just a few, on various creative storytelling projects. Become a Friend of the Show: Please subscribe and review! It just takes a second and you can help the show increase its rankings on iTunes just by this simple and quick gesture. We’d be grateful for a review. Leave one here. If you do, click here to let me know so I can personally thank you! Your Feedback If you have an idea for a podcast you would like to see or a question about an upcoming episode, email me! I’d love to hear from you. Thank you so much for your support! The post 209: Traveling to Make Things with Adina Pease appeared first on The Daily Travel Podcast.

Insights into Travel Oregon's tourism marketing campaign Thrilled to chat with Mo Sheriffdeen from The Oregon Tourism Commission (Travel Oregon) about their latest tourism marketing campaign the '7 Wonders of Oregon'. Mo Sheriffdeen the man in charge of Digital Brand Strategy & Publishing at Travel Oregon and we chat about this campaign as well as general marketing and DMO thoughts. Mo starts off chatting a little about the campaign and said that although the campaign was developed to inspire people to visit these hero places in Oregon "The Wonders were essentially a framework for exploration of the entire state..." A range of channels/tools were used throughout the campaign including TV, online video, paid media, social media, website, PR. From about the 5 minute mark we talk about why social media is now the norm when developing tourism marketing campaigns "Social media is just a natural place to share those (travel) experiences." The call to action even on TV used the hashtag #TravelOregon, Instagram was a key tool throughout the campaign. From the 10 minute mark we talk about using and working with social influencers. They worked with seven influencers one for each of the seven wonders - each influencer was paired with a local. Each influencer delivered about 8000 new Instagram followers to Travel Oregon. We talk about if working with social influencers fits into social media or PR or paid media. From about the 14 minute mark we talk about measurements and metrics in relation to campaign. Mo shares specific campaign results and we chat about measurement in general.   Travel Oregon also layered in social listening and see if they could impact what people were talking about in relation to Oregon "we diversified the range of topics of what people were talking about..." They then looked at how the campaign impacted web traffic.   Then they kept digging and looked at engagement, and tracked volume of travel guides ordered and saw significant increase and this is looked at as an intention to travel. They also worked with partners tracking specific '7 Wonders' packages sold. And finally, some of the Seven Wonders had gates that track number of visitors so that was also tracked and reported. From about the 20 minute mark we discuss how industry was involved, included and kept informed about the campaign. Travel Oregon developed an industry playbook as well as key assets for industry to use (listen for more details). We then talk about the next steps and what happens now that the campaign has finished. Mo chats about the next phase and some new and exciting additions and add ons - worth listening - super cool. "It's really important to talk to those micro niches. It's not effective anymore to market in mass, to a mass population because everyone is different and we are looking for a personalised experience. So personalisation is huge in tourism, we are all looking for a place or a brand that talks to us as a real person and caters to our passion." "That is why we focus on niches that make sense for Oregon, niches we have product for and that drive people to come here and experience Oregon." From the 26 minute mark we talk about the role of the DMO and how that is changing - and managing the growth of tourism and making sure it is growing sustainability. "It's not just about marketing, people have a lot of sources for information, people don't necessarily need to come to a DMO to get information...DMO's are still relevant especially as destination curators. We are free to focus on curating those experiences for our visitors. Create a space to bring the best of the destination together - being a management organisation verses a marketing organisation." You can find out more about Travel Oregon here http://traveloregon.com https://www.facebook.com/TravelOregon https://twitter.