Podcasts about who's the guest

Raul interviews B2B software marketer Derek Weeks as he shares his belief in human-centric marketing, which he discusses in his book "Unfair Mindshare". He emphasizes the importance of providing value through community-led initiatives and attaining an unfair advantage in crowded markets. He counters the traditional viewpoint of CEOs that marketing should drive sales, instead advocating for building trust and community. As an example, he shares how his DevOps community offered free resources, generating engagement, valuable leads, and significant revenue in the long run. Derek also referenced a successful B2C community model that could work in B2B settings. He argues for a balance between being helpful and pitching a product and stresses the importance of authenticity and trust in fostering customer loyalty.  Who's The Guest? Derek Weeks, the founder and CMO of Unfair Mindshare, is an award-winning B2B software marketer. He is a four-time CMO and VP Marketing with over 30 years of experience in both Fortune 100 tech companies and venture-backed start-ups. Derek is also the Amazon bestselling author of Unfair Mindshare: A CMO's guide to community-led marketing in a product-led world. Derek joins us from Bethesda, Maryland where you can find him rooting for the Ravens, smoking meat, or driving his kids to football and ballet practice.   Episode Highlights The premise of Derek's book, which promotes the idea of running more marketing teams, integrating them with demand gen and brand programs The benefits of building a community including gaining extensive knowledge about the market and the behaviors and personas of people An example of how to integrate community led marketing with brand and demand gen activities The importance of running authentic Community Led Marketing (CLM) The balance between automated, machinery-driven marketing and human-driven marketing. The benefits and the reach of larger communities How it's not about not pitching at all but about making sure your interactions with the target market are authentic and helpful for a majority of the time before you make a sales pitch Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Derek Weeks Web: https://unfairmindshare.com/ LinkedIn: https://www.linkedin.com/in/derekeweeks/   (please DM me) X: @weekstweets   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul interviews Tracey Saenz, a marketing expert, who shares valuable insights about agency relationship management and strategies for brand development. She stresses the necessity of treating an agency as an extended team, maintaining open communication and establishing clear expectations. Organizations, depending on their size and needs, must properly communicate their operating procedures to the agency to prevent confusion or missed deadlines. Tracey highlights the importance of recruiting different types of agency professionals to meet unique company needs. Crucial documents such as a brand playbook and a messaging framework should be prepared to facilitate effective agency involvement. Overall, she underlines the critical role of clear communication, mutual respect, and aligned expectations in nurturing successful agency relations. Who's The Guest? Tracey Saenz is a marketing leader who has grown and turned around brands for over 20 years. She's launched challenger brands, created new product categories, and expanded leading brands into new markets. As a team leader, she has nurtured decades-long relationships with team members and agency partners.   Episode Highlights Tracey's personal journey, moving from running her own agency to being part of a team to her current role at a B2B software platform Market shifts due to the pandemic and what the future looks like for startups in the business landscape Strategic approach to go-to-market and her focus on non-coercive marketing that prioritizes customer wants and needs Strategies for managing agency relationships, starting from vetting and onboarding to managing deliverables How to operationalize campaign development, breaking down the process from initial idea to launch and measurement The importance of defined roles and responsibilities Setting expectations when you begin a relationship with an agency and emphasize the importance of maintaining transparency and open communication for a successful partnership The need for quality players, especially for smaller brands trying to stand out, suggesting that such quality may be worth paying for Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Tracey Saenz LinkedIn: https://www.linkedin.com/in/tsaenz/     Review, Subscribe and Share If you like what you hear please leave a review by clicking here

In this episode, host Robby Butler interviewed Dr. George Ozoude, an orthopedic surgeon and founding partner of Time Health Capital. Dr. Ozoude started his career in Houston, Texas, working within the state-run academic community practice program. Although initially pleased with his career, he became disillusioned with the corporate medical model he observed, which he felt detracted from the quality of patient care and physician autonomy. Motivated to make a difference, Dr. Ozoude began exploring finance and started investing to build a passive income to regain personal and career autonomy.  Dr. Ozoude's ultimate goal is to enable more physicians to become more satisfied and autonomous in their careers by creating financial independence. His vision for the future includes an army of financially secure physicians providing great patient care and positively impacting the healthcare landscape. In terms of figures, he aims to raise $5 million this year, up from $500k raised last year and hopes for upwards of a billion dollars in investment in the distant future. Dr. Ozoude insists the work is a legacy for his family, which has deep roots in the medical profession. Who's The Guest? Meet Dr. George Ozoude, orthopedic surgeon and investor in 25 limited partnership opportunities across asset classes. Dr. Ozoude is different, however. He knew it was his purpose to transform healthcare: from the strictures of the corporate medical model to freeing physicians to serve their patients and feel the satisfaction of their positive impact. Dr. Ozoude gives you his portfolio theory, his approach to passive and active income, and the immense personal growth that occurs from working on your purpose.    Highlights The principle of American freedom and how it affects their professional practice. Dr. George Ozoude's investment choices Factors that influence the investment choices he made His strategies for generating passive income What his investment proportions are How his investment preferences can change over time Episode Resources Connect with Robby Butler www.wealthrenegadepodcast.com www.prosperityeconomics.org Robinson465@hotmail.com TheRentButler@gmail.com Connect with Dr. George Ozoude https://timehealthcapital.com/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you're subscribed to the podcast so you get the latest episodes. Click here to subscribe with Apple Podcasts Click here to subscribe with Spotify Click here to subscribe with Deezer

Raul interviews Claire Angelle, founder and CEO of Angelle Consulting, who speaks about her career shift from a public sector communication role to entrepreneurship. She recounts starting her business following a layoff, asserting that it's less risky to have multiple income sources. She advises fellow entrepreneurs to face their fears and seize opportunities. She highlights the importance of strategic PR, beginning only when brand and messaging are solid. Both editorial and paid content can boost credibility but should be well-targeted. PR tactics like speaking opportunities and legitimate awards can give businesses a competitive edge. Who's The Guest? Claire Angelle is the Founder and CEO of Angelle Consulting, a boutique PR and consultancy firm founded in 2018, with extensive international experience working with government agencies, influencers and companies large and small. This multi prong approach is very much linked to Claire's background, which combines more than 15 years of experience in economic development, government relations, communications and philanthropy in North America, Europe and South America. Prior to starting her own venture, Claire was Executive Director of Worth Cities – The Worth Group, a 28-year-old community of affluent and influential stakeholders leading with purpose. Claire was the operational and thought leader in charge of delivering comprehensive strategy, content and curated events for cities across the United States suffering from a recognition deficit. Episode Highlights Award opportunities in PR The value and impact of awards in branding Different ways to leverage new media The need to define your audience before deciding on a PR approach Her journey, starting from being a government employee in France to becoming an entrepreneur Encouragement for individuals who are either starting new businesses or are at a crossroads in their journey Take calculated risks and emphasizes the value of life lessons learned from failures Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Claire Angelle https://www.angelleconsulting.com/ https://www.linkedin.com/in/claire-collobert-angelle-5267b4a/ https://www.instagram.com/clairecangelle/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Three sources of capital. Six decades of experience. $1 billion in AUM. Irwin Boris is the Senior Vice President of Heritage Capital Group and he wants you to consider industrial investing. If you are ever tempted to “eat your IRR” (impossible) or buy an asset without in-place cash flows, listen to Irwin to get insights into small-bay industrial flex and logistics spaces. Who's The Guest? Irwin is the SVP of Investments for Heritage Capital Group, a 3rd generation real estate family office. In the past, he has been the Head of Real Estate for several family offices (foreign and US), making investment decisions. He currently advises investors on existing and potential investments and provides asset management services. Irwin has more than 30 years of experience in real estate finance, investment, and asset management. During his professional career, he has participated as a direct lender, principal, investment banker and advisor in more than $5 billion in real estate transactions. Highlights How Irwin and the host met at the Family Office Club Super Summit Investing in industrial buildings as it offers better returns and more stability compared to multifamily units The importance of having a long-term view and experience to make sound investment decisions Why investors should focus on the actual cash flow rather than estimated cash flow or lofty projections The tax advantages and wealth creation potential of real estate investments The need to be prepared for economic cycles The importance of long-term debt plans and low leverage ratios Episode Resources Connect with Robby Butler www.wealthrenegadepodcast.com www.prosperityeconomics.org Robinson465@hotmail.com TheRentButler@gmail.com Connect with Irwin Boris https://www.heritagecapitalgroup.net/   irwin@heritagecapitalgroup.com     Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you're subscribed to the podcast so you get the latest episodes. Click here to subscribe with Apple Podcasts Click here to subscribe with Spotify Click here to subscribe with Deezer

Raul interviews Marketing Expert Ben Guttmann who discusses the importance of clear and simple messaging in marketing in a podcast episode. He argues for messages that are beneficial, focused, salient, empathetic, and minimal, and suggests that trying to communicate too much at once can detract from a message's impact. Ben also addresses changes in attention spans in an increasingly distracted society, stating that this is not a new phenomenon but is impacted by data optimization and capitalist incentives that seek to fragment attention. However, he asserts that human attention spans fundamentally have not changed over time, and that ineffective messages are more likely due to poor design than increased distractions. Ben extends an invitation to listeners to learn more through his website, newsletter, and a free chapter of his book. Who's The Guest? Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, startups, and other brands. Episode Highlights Importance of effective communication in fields such as sales and marketing The concept of 'fluency' in cognitive science Five attributes of simple messages The importance of emotional benefits and how they connect the tangible features with the audience's motivations Steps to identify what to say what's necessary How influential and effective individualized communication can be   Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Ben Guttmann Website: https://www.benguttmann.com/ Book: https://www.benguttmann.com/simply-put-book Free Chapter: https://www.benguttmann.com/simply-put-book/download LinkedIn: https://www.linkedin.com/in/benguttmann/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul interviews Andy Buyting, CEO of Tulip Media Group, who shares his unique strategy that focuses on understanding one's core customer to gain a competitive advantage. Andy reveals his unconventional approach of dismissing his entire sales staff and using digital marketing to meet company targets for the first time in 18 months. He emphasizes the importance of addressing customers' fears directly and proposes that businesses position themselves as guides rather than heroes. He also recommends companies focus on a specific market for optimal results. Who's The Guest? Andy Buyting is a thought leader in content marketing & thought leadership. His "integrated content" strategy has served both himself and his clients exceedingly well.  Andy is the published author of two internationally bestselling books, including; "How to Win Clients & Influence People" and "Double Sales / Zero Salespeople". Through Tulip Media Group, his team helps to fuel revenue growth for their Client-Partners through differentiated marketing strategies that work!   Episode Highlights How businesses can stand out in today's saturated market The importance of knowing their core competency and core customer Process of helping clients simplify and determine their unique business proposition Philosophy of increasing sales without increasing the number of sales reps Knowing who should handle sales after letting go of the sales team How the company shifted towards focusing on digital marketing and website optimization to ensure customer conversion The significance of maximizing the effect of website visits The importance of trust in sales and the perils of over-promising solutions Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Andy Buyting https://tulipmediagroup.com/double-sales-zero-salespeople/ https://ca.linkedin.com/in/andybuyting    Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul interviews Brent Feldman, the CEO of Matchbox Design Group. Brent discusses the importance of having both specialists and generalists in a team. He cites the value of lateral thinking in solving complex problems and highlights his preference for a general approach due to the wider lens it provides. He also references NASA's program of posting long-standing unanswered questions to the public, which often yielded answers from people outside the science field. Who's The Guest? Brent founded the digital agency Matchbox Design Group in 2006 with a business partner. The focus of Matchbox is to make the web better - more performant, more accessible because the web is meant for everyone. He's also the host of the marketing podcast, Mix & Matchbox as well as the host of a podcast with his kids called the Weird Snack Show.   Episode Highlights How being a generalist can provide different perspectives to solve complex problems Importance of gaining deep knowledge from different industries and applying it to solve problems Example how to understand and cater to the needs of a specific audience Emerging trends in the marketplace and the current interest in Artificial Intelligence The uses of AI in data analysis and the potential opportunities it could bring Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Brent Feldman https://matchboxdesigngroup.com   https://www.linkedin.com/in/brentfeldman/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

High-performance coach Mario Lanzarotti discusses the importance of mental health, inner peace, forgiveness, and purpose in business and personal relationships. Recounting his journey from material success to mental struggles and eventual self-realization, Mario urges individuals to acknowledge and feel emotions fully, rather than suppress them, to make rational decisions. He encourages more people, especially entrepreneurs, to engage in subconscious work and strive for positive impact. Mario invites people to explore his ideas and proactively connect with him through varied resources he offers, like free training on using inner peace to better business, or on his website and social media platforms.   Who's The Guest? As a High Performance Coach, TEDx Speaker, and Conscious Leader, Mario Lanzarotti is on a mission to help entrepreneurs make more money in half the time.  With over 1.1 million views, his TEDx talk stands testimony as to how his unique methodologies enable high-performers to gain the mental clarity and focus necessary to achieve what would normally take years in just 6 months or less. He is a pioneer in using higher states of consciousness to create wealth and enjoy freedom in all aspects of life, inspiring entrepreneurs worldwide to achieve their biggest dreams without compromising their well-being.   Episode Highlights Mario's initial pursuit of becoming a pilot driven by external desires for respect, money, and societal acceptance The loop between thoughts, feelings, actions, and its impact on one's life Encouragement to recognize one's conditioning and limitations, urging a shift toward conscious creation instead of living by societal norms His advocacy for acknowledging and processing emotions to avoid internalization and physical manifestations of unresolved issues The importance of releasing emotions in healthy ways, such as expressing anger constructively Why there's a need to clear emotions for rationality to genuinely take place Mario's openness to conversations, contemplation, and further exploration How you can connect to Mario Lanzarotti   Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Mario Lanzarotti https://www.mariolanzarotti.com/ https://www.linkedin.com/in/lanzarottimario/ https://www.instagram.com/mario.lanzarotti/     Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul talks with Mary Ann Pruitt, CEO of Mosaic Media, who discusses the importance of targeting niche audiences using data points for effective marketing. She stresses the need for businesses to constantly re-evaluate their media strategies due to the ever-changing landscape of media. Mary Ann also underlines the value of client-agency collaboration and communication, and anticipates further use of advanced data collection for precise targeting. She discourages focusing too much on vanity metrics and urges businesses to consider the customer's full journey for effective omnichannel tracking. Who's The Guest? Mary Ann Pruitt is the CEO and President of Mosaic Media, a collection of media buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime.    Episode Highlights Mary Ann's journey in the media world and how things have evolved over time How media choices used to be limited and how the scope has broadened now with advanced targeting strategies The value of fine-tuning your target audience and the signs that indicate you're on the right path Identifying the 'audience of one' as a central figure for your marketing campaigns What media means today with the evolution of technologies and platforms Being strategic about which media channels to focus on and deny being everywhere just for the sake of it The importance of focusing on conversions rather than just collecting vanity metrics Creating an ecosystem for consumers based on an omni-channel approach and tracking the success of this strategy The evolution of media and how drastically things change Example about how AI lacks the human aspect of strategy building by not having in-depth knowledge and experience How Mary Ann positions her business Importance of collaboration, sharing info, owning their expertise, and being helpful Strategic data targeting and specific marketing execution based on consumer data   Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Mary Ann Pruitt Website: https://mosaic.agency/ LinkedIn: https://www.linkedin.com/in/maryann-pruitt/ Facebook: https://www.facebook.com/mosaic.agency/     Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Gisell Paula highlights the importance of incorporating the human element in operations management while scaling small businesses. Her focus is on maintaining a balance between operational efficiency and humanizing business. Her strategies include understanding team dynamics, individual work styles, and ensuring a supportive environment through proper communication and empathy during changes.  Who's The Guest? Gisell helps small businesses leverage their Feel Good competitive advantage so they can scale their impact using their unique winning strategy without burning out or wasting time doing tactics that don't work. She transforms stiff systems into human-centric strategies to create purpose-aligned growth. Gisell is a certified leader who shepherded critical rebrands and business transformations for both small agencies and enterprise organizations.   Episode Highlights Human-centered design and operations, team-building culture, and growth with empathy Perspectives on implementing operational changes with a focus on people and change management A team's natural workflow as a key part of implementing operational changes Applying external solution tools to internal solutions The difficulty in quantifying employee happiness and addressing operational solutions Importance of the alignment of the teams with the core values and mission of the business Generation Z's expectations in the workplace Being true to the values of the company in effecting change management Her team management approach amidst diverse ways of working including voting on file storage systems and creating workarounds for minority work preferences The most common error Gisell observes in teams is poor data management and ineffective use of project management systems Her admiration for the inventive collaboration strategies of remote teams. The personal level of communication in remote work can build vulnerability and trust among team members.   Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Gisell Paula https://www.getscrategy.com/ https://www.instagram.com/getscrategy/     Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul talks to Behdad Jamshidi, known as Bee, founder of CJAM Marketing. Bee has assessed over 700 marketing agencies in the past four years, creating a network of 90 preferred partners spanning the marketing spectrum. Dubbing himself an "agency matchmaker," he helps businesses connect with benefitting partners based on their specific needs. In terms of agency competitiveness, Bee maintains that just sticking to commitments and clear communication can help agencies stand out. It also reinforces the importance of having clearly defined values, hiring the right employees, and taking on aligned customers.  Who's The Guest? In the past 4 years, Behdad (or Bee) has met with and assessed over 700+ marketing agencies and vetted them down to a lean 90 preferred partners across all marketing niches. After pairing hundreds of businesses with the right partners, he's found his skill set lies in the matchmaking process. Featured in MarketWatch, Bloomberg, National Post and the Financial Post, Bee's unique background in marketing, engineering, and strategy, has allowed him to serve as the conduit between business owners and the marketing teams they need.   Episode Highlights Bee's background in marketing, engineering and strategy How he acts as a conduit between business owners and marketing teams The start of Bee's story: His background as an engineer and his shift to the marketing world Type of workload agencies of different sizes can manage The importance of understanding the inner workings of an agency when vetting them The differentiation of B's approach from other vetting services The unique competitive advantages agencies are using nowadays The importance of agencies knowing what businesses actually need before implementing services like SEO Tips for agencies or service providers on what to focus on in order to survive the competitive market   Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Behdad Jamshidi https://www.linkedin.com/in/behdadjamshidi www.cjammarketing.com bjamshidi@cjammarketing.com     Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul talks with business coach Steve Preda who explains his methodologies for business growth and achieving success. Discussing his career transition from investment banking to business coaching, Steve details his business operating system, Pinnacle, and his personalized strategy approach, Strategy OS, which focuses on businesses ready to strategize. He uses real-world examples such as IKEA and Ryanair to demonstrate strategic planning. Steve emphasizes the importance of using business as a vehicle for achieving personal goals and encourages business owners to scale their businesses. Who's The Guest? He built and sold an investment banking firm in Europe before moving to the United States in 2012. Since then, he has helped thousands of businesses grow their teams, revenues, and profits as a business coach, EOS Implementer, Pinnacle Business Guide, and through his books and podcasts. He has written three Amazon best sellers: Buyable, Pinnacle, and Strategy OS, and he hosts the Management Blueprint podcast. Episode Highlights Who is Steve Preda? Steve's process and framework thinking Pinnacle and it's function for other people's business The six principles in Strategy OS Steve's approach to strategy Importance of determining positioning Transforming business constraints into opportunities The process of turning constraints into solutions How constraints and positioning can lead to competitive advantages How to decide which constraints to capitalize on Using business as a vehicle to achieve an ideal life. The importance of a self-managing, profitable, and growing business for reaching the ideal life Different options to transition from business like passing on to children, management teams or sellin Importance of designing for the journey to the end outcome. Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Steve  Preda https://stevepreda.com steve@stevepreda.com https://www.linkedin.com/in/stevepreda https://pinnaclebusinessguides.com https://strategyos.app/  Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul talks with Samuele Barrili, founder of M4W (Marketing for Waste), an agency focused on sustainability and recycling by providing solutions for waste management problems. Samuel discusses his background in toxicological chemistry and waste treatment, and how this influenced his career trajectory and mission to "save the planet." The podcast discusses how there is too much focus on the issue of waste and not enough focus on solutions.  Who's The Guest? Samuele Barrili is a Waste Management Expert and Business Strategist. Born in Cagliari, Italy, Samuele began his career as a salesman in 2010. After earning a degree in Toxicological Chemistry, he combined his knowledge to define his mission: Save the planet by helping 6,000 waste management companies to continue to thrive. After nine years in the field, working as a sales and marketing manager for international firms in waste management, Samuele created M4W Marketing For Waste, the first growth agency focused on helping waste management companies. Episode Highlights Samuel talks about educating people on the value of waste and reducing consumerism The link between waste management companies and a greener planet Samuel's journey from sales to toxicological chemistry and leading a company How waste companies are educated on generating revenue The fascinating possibilities in the industry, utilizing chemistry to transform waste materials into useful products The impact of AI in the growth of their business and the diffusion of their message Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Samuele Barrili www.marketing4waste.com https://www.linkedin.com/in/samuele-barrili/ Instagram: @marketing4waste Facebook: @marketing4waste Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul talks with Mike King, a professional in the field of digital marketing and a supportive mentor. They discuss the correlation between physical and mental wellness and success, and the potential negative impact unresolved issues can have on personal and professional relations. Mike shares personal experiences which led him to understand the importance of emotional healing and forgiveness. He also shares his method for self-discovery, which involves a deep dive into one's past, while cautioning listeners about the emotional weight of this process. Who's The Guest? By day Mike King is a Digital Marketing Manager for Grant Cardone Training Technologies. By night, he is Mike Your Mentor, inspiring men to answer their higher calling as husbands, fathers, and friends. Episode Highlights The importance of the right mindset and attitude in achieving success Being present as a father and aligning life's work with personal beliefs and ambitions Mike's method of confronting troubling past events and the profound relief he felt when he apologized for a hurtful comment made during his youth The ongoing journey of addressing past traumas and the profound freedom he achieved as a result The importance of working on the internal state while continuing to build and grow externally Realization of why he tends towards being a workaholic and the importance of providing for his family Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Mike King https://mikeyourmentor.com/ https://www.youtube.com/@MikeYourMentor https://www.facebook.com/mikeyourmentor/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul talks with digital marketing expert Leah Rae Getts who shares her strategies for engaging leads and customers and increasing sales for coaches and entrepreneurs. She emphasizes consistent engagement on multiple platforms, providing valuable content in her weekly 'what to do' webinars, and creating a trust-based relationship rather than just chasing transactions. Leah also advocates for understanding where potential leads spend their time online and structuring marketing strategies accordingly, while also seeking input for webinar topics. Despite the importance of mindset, she stresses the crucial need for business skills like marketing, traffic generation, lead conversion, and sales closing. Who's The Guest? Leah Rae Getts, and her husband, Todd, are the owners of DigitalTrailblazer.com and specialize in helping experts, coaches, and entrepreneurs to create, launch, and scale online courses & coaching programs. They started their online business in 2016 and after launching their first course scaled those sales to multiple 6-figures a month within only 6 months. Their expertise ranges from branding, to funnel design & creation, to paid & organic traffic strategies, to content creation, lead generation, copywriting, appointment setting & closing, and more. Episode Highlights The real issue of creators and coaches not making enough revenue to sustain fees of SaaS companies The difficulty in attracting leads and the stress of switching from a job to the advisory side of a business The need to wear different hats when owning a business and the effectiveness of a holistic marketing strategy Building relationships with leads organically and connecting with them in different ways Insight on finding effective ways to reach specific audiences Importance of giving value to leads before pitching a business or product The difference between prospecting and building relationships with leads that know you The significance of having an effective marketing strategy in addition to having the right mindset to be successful in business Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Leah Rae Getts https://digitaltrailblazer.com/ https://www.facebook.com/digitaltrailblazer/ https://twitter.com/DgtlTrailblazer https://www.youtube.com/c/digitaltrailblazer https://www.instagram.com/digitaltrailblazer/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul talks with Tony Castillo, a sports nutrition expert, discussing the importance of nutrition and hydration for optimal performance. They recommend drinking water based on your body weight and the frequency of air travel and suggested regular protein intake for muscle growth, while debunking the fasting trend. They highlighted the common mistake among entrepreneurs of neglecting hydration and protein. They also discussed the role of post-workout meals, viewing cultural food as beneficial, and the significance of the carbon-fiber ratio in food. Who's The Guest? Tony Castillo is an elite sports nutrition expert empowering athletes, business leaders, and performance-driven individuals through optimal nutrition. With experience working with MLB teams like the Toronto Blue Jays and the University of Florida, Tony's journey from an overweight student to a wellness advocate fuels his mission. Episode Highlights Peak performance and maintaining energy levels Learning from peak performers and implementing their habits into everyday life The "anabolic window" and the importance of eating protein throughout the day Habits about eating before workouts Strategy to allow foods you love in your diet more often for sustainability Sustaining diet changes for life Incorporating cultural foods into the diet Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Tony Castillo Website: https://nutritionfp.com/dogoodwork/ LinkedIn: https://www.linkedin.com/in/the-tony-castillo/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul talks with Dots Oyebolu who shared his experience in assisting B2B and B2C businesses with their marketing strategies. He stressed on the need for companies to concentrate on product market fit and value creation instead of focusing solely on targets and KPIs. Oyebolu advised against paying too much attention to competitors instead of focusing on improving the company's offer.  Who's The Guest? Dots is a performance marketer & has worked with over 200 B2B and D2C businesses globally. He's also helped enterprise clients like Meta, Alibaba, Siemens, AWS, Cisco, and Zendesk meet their commercial objectives with their content marketing strategy. Episode Highlights Lead a new generation of growth performance marketers and help companies connect the dots with their marketing strategy Dots explains his strategy of product-market fit Creating desire in the marketplace versus channeling existing desires The importance of listening to both positive and negative customer feedback to improve processes Impact of strategic relationship building in account-based podcasting Being open to feedback from sales and service teams to improve marketing strategies The role of marketers in setting prices Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Dots Oyebolu https://www.dotslovesmarketing.com/ https://ca.linkedin.com/in/dotsoyebolu https://twitter.com/dotsoyebolu  Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul talks with Matt Shields, who manages over $60 million in real estate assets, shares his unique business management strategies on a podcast. He discusses his practice of conducting routine company-wide meetings, termed "huddles", to discuss achievements, challenges, and upcoming objectives. Shields advises budding entrepreneurs to cultivate robust internal processes, utilize technology, and identify themselves as business proprietors rather than employees. He is passionate about aiding business owners in diversifying their investments, creating passive income, and boosting their companies' value upon retirement or departure.  Who's The Guest? Matt Shields is a 25-year-long entrepreneur who has accumulated an impressive $60 million in real estate assets under management. He has experienced the ups and downs of entrepreneurship firsthand and wants to share his knowledge with other business owners looking to achieve financial freedom.   Episode Highlights His experience living in a van and shedding the need for a facade of success. Mentoring startups and the importance of understanding real-world business struggles. Illustration of common problems in service-based companies that lead to negative financial situations. The top common pitfalls in business Understanding the importance of managing business expectations throughout the process to turn a profit. The 'daily huddle' concept, where each team member quickly shares their achievements, goals, and challenges for the day. Exciting future prospects Helping such business owners to build a valuable, potentially legacy-driven business. Transition of active income into passive income and transforming a business into an asset. Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Matt Shields LinkedIn: https://www.linkedin.com/in/matthewshields/ Website: https://www.investinsqft.com/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul talks with Jennifer Zick, CEO of Authentic Brand, who shares her entrepreneurial journey and details her vision for her company in the fractional Chief Marketing Officers (CMOs) market. Jennifer aims for Authentic Brand to lead in this field by providing comprehensive marketing leadership and advocating for collaborative learning among professionals. She highlights the need for agile marketing teams and endorses the concept of fractional roles in non-core operations. Jennifer has also designed the Authentic Growth methodology to simplify marketing for executives and their teams. Who's The Guest? Jennifer Zick is the founder and CEO of Authentic Brand, a Minneapolis-based Fractional CMO firm that helps growing businesses to Overcome Random Acts of Marketing® and confidently take the next right step toward healthy growth. As a pioneer in the Fractional CMO space, Authentic Brand has built a reputation as a market leader: serving a growing ecosystem of small and mid-sized clients throughout the United States.   Episode Highlights How Jennifer shifted her perspective from initial anger to trust, faith, gratitude and surrendering to a larger plan for her life The 'hustle culture' and the value of passion and purpose in running a business Her vision for Authentic Brand and how the company will support growing businesses with marketing solutions Different aspects of community at Authentic Brand Difficulties in running a free community Rewarding moments that proved that running a free community was worth the effort Evolving trends in the marketplace The concept of fractional roles in businesses outside of the company's core operations.  Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Jennifer Zick www.authenticbrand.com https://www.linkedin.com/in/jzick/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul talks with Dan Englander, CEO of Sales Schema, about effectively filling the top of a sales funnel. Dan shares the key tactics, including building potential referrals and trust, focusing on effective outbound techniques and concentrating on a successful inbound project. He stresses on the need for consistency in sales and shares his success principles, including daily learning or teaching and focusing on hiring skilled individuals. The conversation also revolves around the importance of building professional relationships and the critical role of referrals in acquiring new business.  Who's The Guest? Dan Englander is the CEO and Founder of Sales Schema, a fractional new business development team for marketing agencies and B2B service companies.  He's the host of The Digital Agency Growth Podcast and author of Relationship Sales At Scale.   Episode Highlights The issue of lead conversion problems Dealing with non-inbound referral leads How to approach networking calls and provide value and generosity Mindset for discipline and long-term sales processes The focus on outbound tactics in top of funnel marketing Common mentality of businesses regarding sales Emphasis on the importance of consistency in sales efforts Negative effects of inconsistency in the sales process The application of 'mise en place' in sales and business strategy Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Dan Englander https://www.salesschema.com https://podcasts.apple.com/us/podcast/the-digital-agency-growth-podcast/id1455241251 https://www.linkedin.com/in/danenglander  Review, Subscribe and Share If you like what you hear please leave a review by clicking here

In this engaging episode of the Do Good Work podcast, Raul sits down with Simone Sloan, an accomplished business strategist, executive coach, and DEI consultant with vast experience in Fortune 500 companies. The conversation revolves around the critical aspects of organizational culture, including power leaks and toxicity within teams. Simone highlights the significance of aligning values and beliefs with actions to create a cohesive and thriving work environment. She shares valuable insights on how to address conflicts and foster psychological safety, allowing for open and honest communication among team members. Who's The Guest? Simone is an accomplished business strategist, executive coach, and DEI consultant. She has held senior roles at Fortune 500 companies across marketing, communications, medical affairs, sales, and global business strategy.  Her tenure includes successfully launching and leading products and services, implementing programs for key stakeholders across the globe, and developing and training sales, medical, and technical teams.    Episode Highlights How Simone help others amplify their voice, power, and confidence Looking at the power leaks in an organization Addressing the drawbacks in the team Balancing and addressing toxicity without harming the goals in the company Practical first steps to have awareness and have a gameplan to know what to do next   Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Simone Sloan Website: https://yourchoicecoach.com/ LinkedIn: https://www.linkedin.com/in/simonesloan/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul Hernandez speaks with Douglas Smith, the COO of America's Best Restaurants who advises businesses to make long-term marketing commitments for substantial results over time. He suggests popular restaurant marketing offers like free appetizers or desserts meant to encourage repeat customer visits. Doug emphasizes follow-up after the first visit and staying present in the customer's mind. He is inspired by independent restaurants' growth and encourages them to harness social media to attract more customers. Who's The Guest? Douglas Smith has 30 years of marketing experience in radio and the last 4 years at America's Best Restaurants. He's also a former high school and college sports play-by-play broadcaster in Texas. Doug's been married for 27 years and the father of two great kids, Kyle who is 25 and Kaitlyn who is 19.   Episode Highlights How businesses learn to make improvements during the pandemic Challenges these businesses face during COVID-19 and how they sustain it Importance of having streamlined systems in place to handle unpredictable situations in the business world How big companies like Microsoft and Apple grew amid economic downturns The significance of community branding in businesses and personal connections with customers The importance of using digital devices for business promotion given their wide reach and cost-effectiveness Example of a successful Mother's Day marketing strategy employing more social interaction over traditional promotions Mindsets that business owners must have to transform their ventures into more sales and a better experience for their team Tactics to create a habit of repeat visits for the customers Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Douglas Smith https://americasbestrestaurants.com/ https://www.linkedin.com/in/dsmithcincy/  Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul Hernandez speaks with Honorable Marketing CEO Paul Mackiewicz. As a passionate supporter of small businesses, Paul shares that his approach to digital marketing prioritizes keeping current clients happy over pursuing new accounts. He cautions against rapid scaling for sole profit, emphasizing the importance of calculated growth.  Who's The Guest? Paul Mackiewicz is an Army Veteran and experienced digital marketing professional. He opened his agency to provide professional service businesses with a trustworthy and knowledgeable team in their corner who live up to the values he learned in the military. Episode Highlights The biggest challenges in professional service businesses Paul's personal transformation during a period of financial and personal crisis and how he chose to use that adversity as fuel How his company emphasizes principles and values over standard responses while interacting with clients How generosity and differentiation marketing boost client relations and business prospects Working primarily with companies that align with his personal beliefs How he built his company backwards by focusing on client needs and user experience before developing a robust sales team His perspective on how individuals are waking up to the pitfalls of a greedy society and are striving for a more balanced approach to life How he navigates boundaries with clients, acknowledging their stress, while maintaining his own life balance Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Paul Mackiewicz www.honorable.marketing.com https://www.instagram.com/honorableentrepreneur/ https://www.linkedin.com/in/honorableentrepreneur/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul Hernandez speaks to Andy Hickman, founder of the Art of Workflow. Hickman enlightens on the importance of engaging our senses for effective thinking and decision making, using his clients' successful experiences as examples. He presents a guide to thought-processing that entails recognition, externalization, clarification, and deciding when to revisit these thoughts. Who's The Guest? Andy Hickman is the founder of Art of Workflow, a high-touch coaching practice that empowers married couples, business owners, and entrepreneurs to regenerate their clarity & creativity. Interviewed by the David Allen Company® for his research on the ancient & medieval connections with the Getting Things Done® methodology, he's been invited to speak for members of the U.S. congress, Business leaders at organizations like Ernst & Young, and popular podcasts. Episode Highlights A deep dive into Andy Hickman's philosophy on the mind and the unique framework he uses with his clients Unraveling the essence of how all humans think, which he believes offers a greater opportunity to enhance thinking quality Andy shares his personal journey to discovering his methodology, relating to overwhelming pressure he faced while working at an educational startup which seeped into his personal life The concept of thinking as more of a personal activity than a mental one How thinking involves the use of our entire bodies, not just our minds Questions to facilitate better understanding of ideas and tasks The importance of holistic thinking as he cites a quote from a book called The Intellectual Life Practices to maintain critical thinking: Proper articulation of thoughts through writing and fostering creativity through hobbies The importance of externalizing thoughts and viewing them critically Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Andy Hickman www.artofworkflow.com https://twitter.com/andyphickman https://www.linkedin.com/in/andy-hickman-1b7940200   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul Hernandez speaks with Kelley Thornton, CEO of Tiege Hanley. He discussed his transition from a corporate career to starting an e-commerce company for men's health. He highlighted the challenges and learning experiences encountered during the transition, emphasizing the importance of self-belief, ethical decision-making, and treating employees fairly. Kelley expressed the company's core values of staying connected to data, acting like an owner, and affirming these regularly. He also revealed plans for TV advertisements, potentially broadening their marketing strategy.  Who's The Guest? Kelley Thornton is the CEO & Founder of Tiege Hanley, a 6-year-old e-commerce company with the mission of helping men look and feel amazing. The business has evolved from selling three distinct Skin Care Systems to boasting a wide variety of products, including deodorant, bar soap, body wash, and a detoxifying clay mask. Tiege has over 350,000 customers worldwide. Kelley is focused on enriching the experience for all customers and guiding men to healthier lifestyles founded on self-confidence.   Episode Highlights Courage and tenacity of entrepreneurs who decide to step away from their current work to start something new The year-long process of leaving his corporate job to start his own company and the struggles and moments of uncertainty The importance of confidence in the future and the opportunity, the advantages of prior experience, finding the market fit and making the best out of entrepreneurial opportunities Being at peace with his career path and feeling in the right place at the right time for himself How the experience with a company reflects how its leadership thinks   The seven core values of his company Examples of “acting like an owner” and how these values are discussed on a daily basis   The impact of COVID on people's mental health and how self-care trends can continue to be beneficial in the future The upcoming trends in self-acceptance versus the end outcome of personal development   Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Kelley Thornton https://www.tiege.com/ https://www.instagram.com/kelley.thornton/ https://twitter.com/kelley7thornton https://www.linkedin.com/in/kelleythornton-ceo-tiege-hanley/ https://www.instagram.com/tiegehanley/ https://www.facebook.com/tiegehanley/ https://twitter.com/tiegehanley https://www.youtube.com/c/TiegeHanley https://www.tiktok.com/@tiegehanley https://twitter.com/Kelley7Thornton   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul Hernandez, speaks with Growth Owl CEO Lori Zoss Kraska about the unique approach taken by her company to empower startups and nonprofits and secure sponsorship from large corporations. She discusses the challenges faced by these organizations, emphasizing the importance of clear brand communication and the need for maintaining and nurturing relationships with sponsors. She also touches upon her own experience of running a business, stressing adaptability, delegation, and a flexible approach. Who's The Guest? Lori Zoss Kraska is an accomplished revenue generation management expert with over 22 years of experience in corporate sponsorship support, fundraising, and marketing strategy roles. She is also the founder and CEO of Growth Owl, a purpose-driven organization that empowers nonprofits, startups, and associations with the tools needed to achieve their funding goals. As an MBA graduate with a Fundraising Executive Certification (CFRE), Lori has established a reputation for exceeding revenue and fundraising goals, building high-performance teams, and developing relationships quickly. Episode Highlights How reaching out to large corporations for support can empower startups and nonprofits The importance of follow-up communications in building a healthy relationship with corporations How she adapted her business to continue growing even during the COVID-19 pandemic How to balance demands from clients and work-life integration, with a focus on maintaining personal health and creating safe boundaries in a professional environment The value and realization of personal growth overtime in establishing self-confidence and comfort level The implementation of new business models and the importance of consistency in achieving considerable growth over time Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Lori Kraska https://www.thegrowthowl.com/ https://www.linkedin.com/in/lorizoss/ https://www.facebook.com/GrowthOwl/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul Hernandez, speaks with Chad Mastagh, founder and CEO of Rides2U, a premium ride-sharing service aimed at underserved college communities. Chad discusses his plans to expand the service to other colleges, with aims to serve 100 colleges by the end of a 10-year period. Rides2U also hopes to expand to popular vacation points, providing a premier service that fills the gap between unreliable rideshares and expensive car services. He emphasizes the importance of passion and dedication in building a business, treating people fairly, and staying true to the vision.  Who's The Guest? Chad Mastagh is a South Bend Firefighter for 19 years, senior rental sales agent at Ryder truck rental and founder & CEO of Rides2U. Rides2U is a premium ride share service focused on providing safe, reliable, high-quality transportation options to college communities, currently under-serviced by the mass rideshare companies Episode Highlights Why Chad started Rides2U, discussing his concerns about the conditions for drivers in other ride-sharing companies, and his worry for his daughter's safety using these services The expansion of Rides2U His desire for better ride-sharing services extends across the country His approach to business, asserting the importance of authenticity, believing in your vision, and hiring the right people Chad's goal of Rides2U being successful at 100 different college campuses in 10 years, and sees a potential market in popular vacation spots in the U.S. as well The potential future markets such as Orlando and Tampa Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Chad Mastagh https://linktr.ee/Rides2U https://www.rides2u.com/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul Hernandez, speaks with Purdeep Sangha, a business strategy consultant and author. The conversation revolved around performance improvement and the untapped potential inherent in everyone. Purdeep distinguished his ultra-performance program, consisting of five key elements that aim to boost productivity while reducing work hours. He highlighted the necessity of scheduled activities and aligning daily actions towards yearly objectives. Who's The Guest? Purdeep Sangha is the world's leader in Complete Strategic Advising. He is an award-winning author of “The Complete Man” and the TV show host of “Mind Your Own Business.” He's also an entrepreneur, speaker and podcaster. Episode Highlights The two crucial elements for getting results Importance of the strategy and performance elements in achieving goals Two key things that matter the most in this digital age Five elements of ULTRA Performance Scheduling rest and recovery time intentionally and actively, not simply letting it happen passively Fluctuations in daily performance and how internal factors significantly contribute to this Connection between goal-setting and performance Balancing short-term and long-term goals and how performance can be enhanced by speeding up execution without sacrificing sustainability Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Purdeep Sangha https://www.theexeclab.com https://www.linkedin.com/in/purdeepsangha/ https://www.instagram.com/purdeepsangha/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul Hernandez, speaks with Rob Buffington, CEO of Gordian Business Solutions, about his extensive experience in the HOA management industry and the strategies he uses to manage multiple businesses successfully. Rob encourages a practice of radical transparency within his companies, especially among top-level managers. He emphasizes the importance of understanding not just "what" to do but also "why" it should be done. This guideline empowers his employees to make independent decisions aligned with the companies' visions and objectives. Who's The Guest? Rob Buffington is an experienced consultant in the HOA management space and brings a wealth of experience and knowledge to management companies and mid-size businesses that struggle with vendor services, staffing, bookkeeping, and overall management issues. Rob doesn't understand just one or two aspects of the industry. He has been an HOA manager previously and also had experience on the vendor side working with HOA's. He currently owns and runs an accounting firm and a remote staffing company, both of which focus on servicing HOA management companies. He brings a well-rounded, unique, perspective on the industry. His overall professional mission is twofold: Provide the best possible service and consulting to clients and make a positive difference in the world. Each of his companies are heavily involved in local charity work and are built on an employee profit sharing model, so everyone benefits from the success of their collective business ventures. Episode Highlights Best practices on how Rob effectively manages his seven companies The importance of radical transparency and clear communication Having both a long-term and short-term plan for clear alignment with the team, especially for new team members The complexities of weighing individual contributions when profit sharing, especially as the company grows and diversifies The value of asking the right questions to the right people to avoid ignorance costing business growth Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Rob Buffington https://gordianstaffing.com/ https://www.linkedin.com/in/robbuffington/ https://www.instagram.com/gordianstaffing/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Sherry Shannon-Vanstone, Profound Impact Corporation's CEO, underscores the effective use of data in this podcast. Sherry insists that organizations can optimize data use by understanding their goals and leveraging AI tools for automating processes related to data analysis. This strategy can also support researchers in finding relevant funding opportunities. Sherry advocates for a strategic approach where AI tools and humans work together to unlock the potential of data, leading to efficient problem-solving. She also emphasizes the importance of metric gathering, transparency, and diverse teamwork. Who's The Guest? Sherry Shannon-Vanstone is a purpose-driven, successful, serial tech entrepreneur who is known for building high-performing teams. As a trailblazing woman in information security and STEM, she's a strategic risk-taker who led start-ups to successful exits in Silicon Valley and Toronto-Waterloo Tech corridor with two IPOs and two acquisitions.   Episode Highlights Sherry's mission to help educational, research and social impact organizations automate their processes Establishing Profound Impact to measure and inspire impact The different "whys" in Sherry's career pathway transitions Constructing team culture with respect and diversity of thought Respect for data privacy and transparency in data usage How entrepreneurs or businesses can turn data into key insights The positive effects of using AI as a tool to solve significant, complex world problems   Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Sherry Shannon-Vanstone https://www.linkedin.com/in/sherry-shannon-vanstone-10281b4/ https://twitter.com/aprofoundimpact https://www.facebook.com/aprofoundimpact/ https://www.instagram.com/aprofoundimpact/ https://profoundimpact.com/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul talks with Jordan Mederich, DropFunnels founder, to discuss businesses transitioning to creating their software solutions. Jordan, acknowledging the ethical implications of technology replacing low-skill jobs, believes that automation can improve the standards and operations of various industries. Despite increasing technology, he underscores the importance of fostering relationships.  Who's The Guest? Jordan (or “Jordo” as he's known) is the founder of one of the fastest-growing marketing platforms online, DropFunnels. Garnering attention from top entrepreneurs and marketers online, DropFunnels is the world's first only tech-free platform to easily build your entire website, sales funnels, SEO-powered blog, courses, and more… built on the world's most powerful and fast infrastructure, WordPress. Jordan is passionate about innovative and disruptive advertising tools and strategies, building company cultures, and investing and innovating on the future of marketing. He Always Brings Humor, insight, and tremendous value to every interview and speaking opportunity. He's also an award-winning filmmaker with his content seen on Netflix, Amazon Prime, NBC, CBS, ABC, and many more. When Jordo isn't busy changing the landscape of online marketing, he enjoys spending time with his wife and sons and fishing the beautiful lakes in Wisconsin. Episode Highlights The transformation of evolving into software and insights into who can benefit from transitioning to a Software as a Service (SaaS) model Ethical considerations that come into play when automating jobs Concerns about the decrease in human interaction as automation increases The hurdles of running a bootstrap company in software development Startup valuations and investments following a shift towards profitability The importance of having a mental break for creativity and productivity Importance of making a software profitable and testing its market fit before pouring in too much investment Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Jordan Mederich https://dropfunnels.com/ https://jordanmederich.com/ https://www.linkedin.com/in/jordanmederich   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Brent Keltner, Winalytics LLC's founder, stressed the significance of resilience and personalization in sales. He emphasized understanding customers' needs before pitching a product and using interview techniques to ask the right questions. Contrary to popular belief, Brent argued that success is not about personal growth mindset but about serving others first, focusing on their values, and helping them achieve their goals. This echoes his view on prioritizing others over self-preservation. Who's The Guest? Brent is the founder and President of Winalytics LLC, a go-to-market and revenue acceleration consultancy which helps clients reach their top growth potential by personalizing value in sales and go-to-market strategy to each buyer's roles, goals, and market segment. Before starting Winalytics, Brent was a revenue leader for more than a decade at various companies and began his career as a Ph.D. social scientist. He has written 'The Revenue Acceleration Playbook' and has been featured in several publications. Episode Highlights How Brent uses a karate metaphor to show that resilience is the key in sales The mindset needed for success The importance of not winning the customer all the time, as not all customers can be good for the company The strategy of using feedback and the emotions of customers to reposition sales, improve sales scripts, and better conversations Improving the sales calls and the overall sales process How to audit sales calls and check back if the customer values the product or service The common beliefs in marketing and sales that Brent disagrees with Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Brent Keltner https://www.winalytics.com/ https://www.linkedin.com/in/bkeltner/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

In this podcast, Randy Hall, CEO of 4th Gear Consulting, shares his change management process and opinions on leadership. He emphasizes four key steps for successful change management, including insight, involvement, practice and feedback. He stresses more on people taking efforts and trying out new behaviors, learning from mistakes, and improving continually through feedback. Who's The Guest? Randy Hall is the founder and CEO of 4th Gear Consulting. He has worked with organizations of all sizes to help them effectively execute change, develop leaders, engage employees, and reach more of their potential. Randy has directly coached CEOs, senior leaders, and professionals in ways that cause them to shift their perspective, consider new approaches, accomplish their most important goals, and ultimately become more effective at leading themselves, other people, and their businesses. Episode Highlights The neuroscience of human behavior changes Introduction of a four-step change process starting with 'insight' where employees contribute their ideas to the change process The need for a commitment and creating a plan to execute the intended change or goal Emphasizing the importance of the third step: 'practice' The risks of rushing change and the need to allow employees time to adjust and adapt to new methods of working The progression of change highlighted by effort, progress, consistency, and results Role of a leader in creating a flexible and self-managing ecosystem within the team or organization Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Randy Hall https://4thgearconsulting.com/ https://www.linkedin.com/in/randyhall4thgear  Review, Subscribe and Share If you like what you hear please leave a review by clicking here

What makes a good, fail-proof sales pitch? How can you ensure that the investors will not say “No” when you try to raise capital for your business? The conversation between Steve Distante and Sandra Powers surrounds the topic of creating your sales pitch. Sandra talks about the role of a global investment firm in helping small businesses to grow their market share and how it works with both managers and potential investors to help them connect and grow their assets. She also emphasizes the importance of being able to tell a story about why a product is different and better than what is already on the market.  The pitch map process is a way for entrepreneurs to raise capital efficiently by focusing on the why behind their product or service. In a competitive world, it is essential to be able to articulate what makes your offering unique and why it is needed. The best pitches are those that are clear and concise, focusing on the value that the product or service will add. Who's The Guest? Sandra Powers is the CEO and founder of a global, a third party marketing company that helps entrepreneurs raise capital. She has been in the industry for over a decade and her experience includes working with retirement planning clients. Sandra decided to start her own company in order to work more closely with entrepreneurial investment management firms, particularly those that are women and diversity-oriented. Highlights What is a third party marketer? How Sandra Powers got started in the field Differentiating factors that institutional investors are looking for Pitch mapping: A process for raising capital Importance of a good story in a capital raise Impact of Business Development on Investment Decisions Having a good team in entrepreneurship Understanding and starting with the “why” Benefits and drawbacks of pitching via Zoom Different stages of capital raising Process of capital raising The Do's and Don'ts of pitching to prospects Components of an interesting pitch Kinds of deals that Sandra is typically doing How to have a clear and concise pitch when raising capital Call to Action Join the Early Access List Episode Resources Connect with Steve Distante https://pitchology.ai/ https://joinvanderbilt.com/ https://www.facebook.com/stevedistanteCEO/ https://www.linkedin.com/in/stevedistante https://twitter.com/Sdistante https://www.instagram.com/sdistante/ Connect with Sandra Powers https://uk.linkedin.com/in/sandrawpowers 

In this episode of Pitch, host Steve Distante is joined by Akira Chan, director and founder of Rare Media. Chan discusses the company's focus on producing videos that tell human stories and highlights the demand for this type of content. He also talks about how he met Steve at the Abundance360 conference and how their meeting led to the creation of this podcast. Akira also shares his belief that video is an essential part of marketing, as it is an easy way to share information with a large number of people. It is also an effective way to communicate, as it can convey a lot of information in a short amount of time and how Rare Media produces videos for investors which tell the story of the founder, the business, and the impact it is having on the world. Who's The Guest? Akira Chan is a documentary filmmaker and also the founder of Rare Media, a production studio creating videos for organizations, entrepreneurs, and authors such as Mindvalley, Chopra Global, Abundance360, and more. Akira's recent film on art and addiction, was awarded Audience Choice Short at the Illuminate Film Festival 2018. Its film screening + art auction distribution model raised half a million dollars towards addiction recovery. Highlights What is Rare Media? John's Crazy Socks: A company that empowers those with special abilities Importance of videos in telling stories Key elements they are looking for in an interview Difference between Augmented Reality and Virtual Reality Adding a video element: VR and AR in businesses Creating a video content to tell your story Call to Action Join the Early Access List Episode Resources Connect with Steve Distante https://pitchology.ai/ https://joinvanderbilt.com/ https://www.facebook.com/stevedistanteCEO/ https://www.linkedin.com/in/stevedistante https://twitter.com/Sdistante https://www.instagram.com/sdistante/ Connect with Akira Chan https://www.linkedin.com/in/akirachan https://www.raremedia.tv/ 

In this conversation, Tucker Max discusses the importance of writing a book and how it can help entrepreneurs raise capital. He describes how Scribe Media helps people write, publish, and market their books. He also talks about how most of their clients have more money than time, and so they hire Scribe Media to help with the process. Tucker also talks about the benefits of writing a book, both in terms of the personal satisfaction of the author and the potential to make money from the book. They also describe how important it is to have a plan for promoting the book, including interviews, guest posts, and articles. The goal is to get sales and clients from the book. Who's The Guest? Tucker Max co-founded Scribe Media, a premier professional publishing company that helped people like Dan Sullivan, David Goggins, and Tiffany Haddish publish and market their books. He has written four New York Times Best Selling books which sold more than 4.5 million copies around the world. He is only the fourth writer to have three of his books listed on the New York Times Nonfiction Best Seller List. Highlights Benefits of writing a book How promoting a book goes Pros and cons of a full-package book launch How to get a book from idea to finish and launching to other people The power of a good book Tiffany Haddish's The Last Black Unicorn and Aaron Taylor's The Bad One Stand Out among Simon & Schuster's books Tucker Max's unique ability Coming from nothing is easier than coming from suffering and pain Why you should hire a ghostwriter Writing multiple books The benefits and challenges of self-employment The advantages and disadvantages of raising capital for your business Investing in trees Call to Action Join the Early Access List Episode Resources Connect with Steve Distante https://pitchology.ai/ https://joinvanderbilt.com/ https://www.facebook.com/stevedistanteCEO/ https://www.linkedin.com/in/stevedistante https://twitter.com/Sdistante https://www.instagram.com/sdistante/ Connect with Tucker Max https://www.tuckermax.com/ https://www.linkedin.com/in/tuckermax https://en.wikipedia.org/wiki/Tucker_Max https://twitter.com/TuckerMax https://www.amazon.com/Tucker-Max/e/B001JSAOIA 

In this podcast, Alex Sezer Jr. emphasizes the critical role of organizational culture and leadership in achieving business success. He highlights the importance of a clear vision, mission, purpose, and core values and discusses the challenges in finding the right team members. Alex believes in self-evaluation and personal growth for effective leadership and supports providing clarity for organizations to progress confidently. Who's The Guest? Alex Sezer Jr. is the CEO of Alex Sezer Ventures, which is revolutionizing businesses with biblical truths. From the football field to the boardroom, Alex has excelled as a leader. During his time at Texas A&M University, he was a team captain on the football team and magna cum laude engineering grad. Shortly after, Alex became the President of two multi-million dollar real estate companies and scaled his personal portfolio to 340 units creatively, using $0 out of his pocket. Now, Alex is following his calling and showing other businesses and individuals how to succeed. Alex's focus is organizational improvement through cultural transformation. He is helping Christian business leaders go from Sunday morning inspiration to Monday morning implementation. He specializes in creating cultures that create passionate, profitable, and purpose-driven organizations while using biblical principles. Alex combines the Bible with business, management with a mission, profits with purpose, and culture with Christ.   Episode Highlights Perseverance and dedication in both business and personal life of Alex Sezer Jr. How trust and discernment in decision-making impact their work and life Why Alex focuses on corporate culture and how it impacts business success The cost of poor organizational culture, high turnover, and the "Great Resignation." The importance of culture in sports teams and their success Redefining culture through beliefs, behaviors, and results Alex's seven pillars for creating culture: vision, mission, purpose, core values, brand, team, and building an authentic culture Core values and their role in influencing behavior within organizations The importance of strong organizational culture and identity to achieve success in executing a mission The need to articulate the vision, mission, and brand for organizations to maintain consistency and direction after a founding leader leaves or is no longer as involved Organization culture reflects leadership and understanding the role of decision-making authority in shaping the culture The leadership replication model and embracing self-improvement as a leader to influence others and build a strong organizational culture Providing clarity to help organizations run more efficiently and effectively by breaking down complex concepts into simple, actionable steps Working on books that focus on various topics such as devotion, students, and organizational culture   Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Alex Sezer Jr https://www.alexsezer.com/ https://www.youtube.com/channel/UCaEqA-t9th6gN2h3ziM8Hsg https://www.instagram.com/alexsezerjr/ https://www.linkedin.com/in/alex-sezer-b313337b/     Review, Subscribe and Share If you like what you hear please leave a review by clicking here

In this podcast episode, Galen Hair, founder and partner of Insurance Claim HQ, talks about his mission to change the insurance industry by emphasizing community, resonating with clients' values, and fostering a strong team culture. Galen also delves into the significance of adapting to legislative changes in the insurance sector and collaborating with competitors. He encourages employees to live out the company's core values and invites interested individuals to connect on social media and their website. Who's The Guest? Galen Hair, founder and partner at Insurance Claim HQ, one of the country's largest property casualty law firms, represents policyholders against their insurance company. His experience and relentlessness have allowed him to help more than 1,200 families get back into their homes after hurricanes and other disasters. Galen is also focused on educating the industry and helping businesses grow through mentorship and organizing the Level Up Claims Summit annually. Additionally, Galen has also launched the Level Up Claims podcast. Episode Highlights Galen shares experiences on helping communities with food after disasters and focusing on human-to-human marketing The importance of living the company's values with their team and clients Galen's decision-making framework involves time, cost, and purpose The potential erosion of consumer protection provisions and the need to get involved on a legislative level is addressed Cross collaboration in the industry and how it helps to build relationships and weed out bad competitors The key premise of business is to help other humans, be it psychological, physical, or emotional issues Building team culture and having fun by participating in local events, concert series, and creating opportunities to interact outside of work Finding solutions to encourage community and coworker interaction, even as the team grows and faces logistical challenges Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Galen Hair https://insuranceclaimhq.com/ https://podcasts.apple.com/us/podcast/level-up-claims/id1628586764 https://www.facebook.com/insuranceclaimhq https://www.instagram.com/insuranceclaimhq/ https://www.linkedin.com/company/insuranceclaimhq https://www.linkedin.com/in/galen-hair-03b27a4   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

In this podcast episode, entrepreneur Nick Deck discusses his journey to success, highlighting the significance of intentionality, value alignment, and patience in building prosperous businesses and lives. He underscores the importance of work-life balance and personal growth. By concentrating on these elements, entrepreneurs can develop meaningful experiences that align with their vision for a well-rounded and satisfying life. Nick is also creating a personal development community for entrepreneurs to support their growth while maintaining mental, emotional, and life balance.  Who's The Guest? Nick Deck currently runs three unique 7 figure online businesses, the common denominator between them being that they all support other entrepreneurs in building freedom and profitability into their businesses and, in turn, their lives.  His first business is an agency that he admittedly grew too fast, learning some hard lessons along the way. Today his largest project is Agency Sidekicks, a company that supports marketing, sales, and creative agencies by building highly effective, highly profitable offshore remote teams. Episode Highlights Nick's path to professionalism in marketing, including intentionally getting a job at an agency to learn the ins and outs of the industry Nick's ability to grow his agency quickly due to his experience and learning from other people's mistakes Identifying gaps in the marketplace to create business opportunities, including agency sidekicks to build remote teams for marketing and creative agencies Juggling multiple businesses while focusing on personal values and lifestyle goals Staying focused and avoiding distractions by curating social media content consumption Running a company and having a family, and being comfortable without having a specific long-term plan Living a balanced and comfortable lifestyle while helping others and prioritizing personal values Adapting to the feeling of being too comfortable as an entrepreneur and learning to appreciate the quiet moments Using quiet periods for reflection, creativity, and innovation in business and personal growth Supporting team members' growth and understanding when they are ready to move onto bigger and better opportunities Building a personal development community for entrepreneurs to maintain balance in all aspects of life while growing their businesses Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Nick Deck https://heroesandsidekicks.com/agency https://www.linkedin.com/in/nicholas-c-deck-07015a21a/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

In this episode, Kathryn speaks with Emily Poler about her experience founding Poler Legal and navigating the legal profession. They discuss negotiation strategies and managing gender dynamics. Emily shares the challenges and rewards of creating her own law firm such as gaining autonomy, selecting compatible clients, and handling the impact of the pandemic. She emphasizes on embracing her identity as a woman in the legal field during negotiations. Who's The Guest? Emily A. Poler is the founding partner of Poler Legal LLC. For nearly 20 years, she has managed tough legal issues through both litigation and negotiation for multinational companies and complex organizations. Her practice focuses on high growth companies and founder disputes. Episode Resources https://polerlegal.com/   Episode Highlights Emily shares her journey to becoming a lawyer, despite initial opposition to the idea The transition from a BigLaw firm to a smaller practice and the benefits of working in a boutique setting The importance of having work-life balance Moments of reflection and importance of self-assessment in the legal profession The process of building her own practice area and finding work-life balance The importance of a rational mindset in negotiations and counseling clients through the process The highs of starting and running a law firm on your own, including control over your own work and clients Challenges faced in starting a practice, including the impact of the COVID-19 pandemic Diversity issues in the legal profession, specifically the male-dominated environment Emily's approach in dealing with gender dynamics, using them to her advantage Episode Sponsored By https://www.lexisnexis.com/lexisplus  Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts    

In this podcast episode, Natalie Gingrich, founder of The Ops Authority, discusses the importance of identifying one's natural skills in operations and creativity. She believes only 3% of the population possess both abilities and highlights her marketing and operations pyramid with four layers: implementation, management, strategy, and vision. Gingrich shares her journey from corporate America to starting her own businesses in operations and staffing solutions, driven by her passion for helping others find fulfilling work that comes naturally to them. The podcast emphasizes the significance of understanding and leveraging innate gifts and skills and having the right strategy and vision to achieve business success. Who's The Guest? Natalie Gingrich is the founder of The Ops Authority, where she certifies and mentors women who leverage their natural skill set of operations and administration. She's driven to help women earn an income with ease while doing what comes most naturally to them. She merged her corporate career with her entrepreneurial learnings to create the Director of Operations Certification Program, the only strategic operations certification for leaders. She continuously pours into operations experts on her weekly podcast, The Ops Authority. Episode Highlights The challenges faced when people are trying to balance both operational and creative roles in a business, and how only around 3% of the population can effectively perform in these hybrid roles. A framework for looking at both the operations and marketing sides of a business, discussing the different functions such as implementation, management, strategy, and vision. Natalie's background in corporate America, including working as the Chief of Staff for the CEO of a fortune 150 company and later transitioning to entrepreneurship, focusing on helping businesses become more sustainable and passionate in their work As a service provider, Natalie discovered that her experience with project management and operations in the corporate world allowed her to make a swift transition into entrepreneurship, helping small businesses become more efficient and sustainable Strategic view Natalie brings to businesses and how her methods have been highly appreciated by clients Her fascination with how businesses grow from a founder's vision and how it materializes over time. Developing the certification for operations in small businesses and breaking down her own work to create a structure for it The importance of understanding and defining your values, and how that can influence the success of your business and attracting the right people Using values as a differentiator in hiring practices, job descriptions, and team building. Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Natalie Gingrich https://theopsauthority.com/ https://theopsauthority.com/podcast/ https://www.linkedin.com/in/natalie-gingrich   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

In this podcast episode, freelance journalist and writing coach Rebecca Weber discusses the importance of recognizing personal biases and understanding audience needs while crafting stories. She highlights that a successful freelance career involves pitching ideas to publications while catering to their target audience. Rebecca believes that constant curiosity and unique ideas can help writers stay ahead of AI-generated content. Who's The Guest? Rebecca L. Weber is a freelance journalist, writing coach, and host of The Writing Coach Podcast. She has covered social justice, the environment, the arts, travel, and more for CNN, USA Today, the New York Times, Dwell, and many other publications. Her clients have broken into the New York Times, the Guardian, Bustle, National Geographic, the Washington Post, Fodor's, and Al Jazeera. Rebecca currently lives near a penguin colony in Cape Town, South Africa. Episode Highlights The difference between writing and journalism and how journalism aims to inform in an unbiased way Rebecca shares her journey from working in education to becoming a freelance writer, focusing on adapting her writing for different audiences The flexibility of freelance writing, allowing writers to choose topics and clients, and the challenges that staffers may face when pivoting to freelancing Generating unique and original ideas in the age of AI, emphasizing the importance of creating content specifically for target audiences How art is an expression for oneself, while design (or writing) is tailored for a purpose and specific audience The importance of distribution in freelance writing and how writers can build their audience and sell their ideas to major publications Crafting good ideas to resonate with the audience and the advantages of having a strong online presence Exploring creativity through generating multiple ideas from a single topic and maintaining the uniqueness of the content The role of human intellect in creating net new ideas and experiences, which AI may not be able to compete with Personal inspiration and motivation for generating ideas come from interest areas, such as social justice and art, and maintaining curiosity Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Rebecca Weber www.rebeccalweber.com Instagram: @freelancewriterbootcamp Twitter: @rebeccalweber LinkedIn: https://za.linkedin.com/in/rebeccalweber Facebook: https://www.facebook.com/FreelanceWriterBootcamp/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

In this podcast episode, Tim Lupinacci, CEO of Baker Donelson, emphasizes that everyone can be a leader and make a positive impact on their communities and families. He shares the importance of finding purpose in work and giving back. Tim is creating a book and training manual to teach leadership skills to underserved populations, including those in prisons, homeless shelters, and inner-city youth organizations. He encourages everyone to plant seeds for change and aims to leave a legacy of empowerment and inspiration. Who's The Guest? Tim spent the first 28 years of his legal practice helping financial institutions solve complex problems in commercial healthcare workouts and bankruptcies. Four years ago, he was selected as CEO and Chair of Baker Donelson, one of the largest law firms in the country. He has led significant organizational change and growth and is in the midst of executing a five year BakerVision strategy, and Diversity & Inclusion Compact. Episode Highlights Tim Lupinacci shares a personal story of when he was first told he was a leader and the impact it had on his career and leadership journey He emphasizes the importance of everyone being a leader in their own realm and putting intentionality into developing growth opportunities Exploring the importance of transparency, admitting mistakes, and being open to feedback from others in establishing trust within an organization How he implemented the "trusted advisor mini MBA program" to build and foster leadership skills within the company Tim introduces the non-profit he's building called "Everybody Leads" and how it aims to provide leadership skill-building opportunities in underserved communities The process of finding the right niche and iteratively improving the leadership manuals based on real-world needs His drive to change the world and his focus on impacting the world in their local community Reflecting on a greater purpose and giving back to the community as part of their "why" Comparing the potential impact of their vision to the founder of a particular non-profit organization Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Tim Lupinacci https://www.bakerdonelson.com/Timothy-Lupinacci   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

In this episode, Kathryn interviews Jenny Hamilton, Chief Legal Officer at Exterro. They discuss the launch of the Lexis Plus Platform and its AI-powered Judicial Brief Analysis tool, Hamilton's journey into the legal profession, her experiences with e-discovery, and her perspective on being a woman in a male-dominated industry. Hamilton shares her insights on evolving the legal industry, with a focus on finding balance in gender representation and adapting legal technology to the increasing privacy regulations and rising volumes of data that today's legal departments face. She emphasizes the importance of trusting oneself and one's instincts in both personal and professional life. Who's The Guest? Jenny Hamilton is respected as an innovator in the legal profession for her award- winning approach to building legal operations and data governance programs. In recent years, her practice has focused on the intersection of e-discovery, privacy and cybersecurity. After graduating from University of Texas, she went into major account sales for Gateway Computers where she was encouraged by in-house counsel to make a leap towards law school. Upon graduation from the University of Iowa College of Law, she moved to Chicago to practice commercial litigation. John Deere recruited her from private practice to spearhead the company's e- discovery, investigations and data privacy. Early on, Hamilton's team selected Exterro as their first e-discovery program, and Legal Technology News hailed Deere for their disciplined approach to technology acquisition. Hamilton continued on to receive c-suite recognition through the team's transformative use of data analytics, building a scalable cross border program for forensic investigations and e-discovery, and leading a law department-wide technology initiative to achieve operational excellence. Following her 14-year career at Deere, Hamilton served as general counsel and data privacy officer for a legal services firm, HaystackID, as a strategic legal advisor to the c-suite and board while building out their legal and compliance operations. Episode Resources https://www.exterro.com/about/leadership-team   Episode Highlights Jenny Hamilton discusses her decision to go to law school as a way to escape the decline of the company she was working for at the time. Jenny shares how she enjoyed learning about contracts from a legal perspective and tying it into real life experiences. Transitioning from a trial lawyer to an in-house role, and how the learning curve differed. The evolution of e-discovery and the significant changes in the industry. Roles and responsibilities of a chief legal officer at Xterra, including being an advisor to the business and developing a legal strategy. Tackling gender disparity in the legal industry, the importance of allyship, and finding balance. The adaptation of the legal tech industry to cater to the needs of today's legal departments. Episode Sponsored By https://www.lexisnexis.com/lexisplus  Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

In this podcast episode, Krish Himmatramka, founder of Do Amore, shares his story of transitioning from a mechanical engineer to starting a socially responsible jewelry company. Do Amore aims to craft ethical engagement and wedding rings while providing clean water access to developing countries. Krish highlights the benefits of a mission-focused business, allowing for a culture of honesty and transparency. The company seeks growth and greater social impact by expanding into special milestone jewelry and collaborating with industry influencers. Having a clear mission statement, like "being the most caring jewelry company in the world" helps Do Amore stay committed to bettering the world through their unique products. Who's The Guest? Krish, a mechanical engineer turned jeweler, after experiencing a revelation while working on an oil rig. He discovered the vast disparity between drilling for oil and drilling for water. It troubled him deeply, as he recalled the water crisis he had witnessed in his youth. How could people be dying from lack of clean water when it was so close beneath their feet? Around the same time, Krish found himself shopping for an engagement ring. He was disheartened by the reluctance of jewelers to discuss the ethical implications of their products. It was then that everything clicked for him. When he proposed to his significant other, he wanted the ring to not only be free from harm, but to actively make a positive impact on the world. This life-changing event in Krish's life became the catalyst for change in others' lives as well. He decided that his proposal would contribute to providing access to clean water for someone in need, forever altering their life for the better. Episode Highlights Krish's decision to create Do Amore, contributing to clean water access Transition from bootstrapping to raising funds Do Amore's mission: Use life-changing events to change lives forever through clean water access The impact of clean water access on children's education, especially girls and alleviating the burdens of water collection The company's focus on customer experience instead of commission for employees The impact of changing a life through clean water access and how it drives the momentum for the company Krish's thoughts on entrepreneurship and the need for entrepreneurs with greater convictions The potential impact of more jewelry companies adopting the clean water mission and the persistence of Do Amore to fulfill their mission Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Krish Himmatramka www.doamore.com https://www.linkedin.com/in/himmatramka https://www.instagram.com/krishhimmatramka   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

In this must-listen episode, Taylor McMaster reveals the secrets behind the inception of DOT & Company, a cutting-edge client account management firm that focuses on elevating digital marketing agencies to new heights of client satisfaction and freeing up valuable time for agency owners looking to scale their businesses. Taylor emphasizes the critical nature of effective communication, demonstrating how mastery in this realm can lead to higher client retention rates, fostering long-term, profitable relationships. By truly comprehending clients' needs and desires, digital agencies can design customized strategies that drive growth, allowing them to become indispensable partners in their clients' success. Who's The Guest? Taylor McMaster is the founder of DOT & Company where she and her team help digital marketing agencies keep their clients happy—and keep agency owners focused on what they do best—with full-service client account management (CAM) services. To date they have helped dozens of digital marketing agencies free up their time to prioritize the money-makers in their businesses, while the DOT & Co. team ensures their client experience is smooth like butter. She is also the host of The Happy Clients podcast, where she interviews top names in the industry, diving deep into what makes clients happy in the agency world. Episode Highlights Use tools like client trackers and templates for quick updates, making it easy for account managers to maintain consistent communication with clients Understand that clients often come with baggage and past experiences, so aim to provide an excellent experience that will help build trust and retain their business The importance of building trust with clients and maintaining consistent communication to ensure they feel valued and taken care of Recognizing that different account managers and clients will have varying workload capacities, so it's essential to find the right balance for each individual situation Building a community for account managers to connect, learn from each other, and address challenges together is a valuable resource for both account managers and agency owners Focusing on client experience can amplify the results an agency can deliver by creating strong relationships and adapting to clients' evolving goals and expectations Acknowledging that some roles within an agency can be adapted to include account management responsibilities, but it depends on the individual's skill set and the specific demands of their clients Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Taylor McMaster www.dotandcompany.co https://ca.linkedin.com/in/taylormcmaster https://www.dotandcompany.co/podcast  Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul talks with renowned career transition expert Catherine Morgan as she shares invaluable insights on skillfully navigating job transitions and managing the challenging experience of layoffs. In this must-listen episode, you'll discover the power of self-care, personal branding, and maintaining an up-to-date LinkedIn profile and resume as key factors for success during uncertain times. Catherine's proven methods emphasize the potential for growth and development even in the face of adversity. Who's The Guest? Catherine Morgan is an award-winning career transition expert who has been coaching clients and colleagues through job and life transitions for more than 20 years. She is the founder of Point A to Point B Transitions Inc. Catherine earned a B.A. in Psychology from Vassar College and is the author of This Isn't Working! Evolving the Way We Work to Decrease Stress, Anxiety, and Depression. Episode Highlights The importance of acknowledging your value more than your job title or company After being laid off, take the time to heal and process emotions before diving into the job search Before you reach out to your network, update your resume and LinkedIn profile Be open to possibilities and ask others for their opinions on your skills and potential career paths Give yourself permission to want what you want and pursue it, even if it doesn't align with the societal or familial expectations Connect with others through masterminds, networking events, and other communal activities Take the lead and follow what's drawing you to ensure you're moving towards a career that truly resonates with your passions and interests Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Catherine Morgan https://www.pointatopointbtransitions.com/ https://www.linkedin.com/in/pointatopointb/ https://twitter.com/PointA_PointB https://www.facebook.com/PointA.PointB www.tinyurl.com/TIWbook   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

In this episode, Raul welcomes Jessica Yarbrough, a business strategist for coaches and consultants, to talk about her inspiring path from being at the rock bottom to being a 7-figure business strategist. This conversation highlights the significance of consistency, authenticity, and focusing on the right audience in marketing for high-end niches. They explore striking a balance between evolving the business and maintaining its core values, asserting authority, and attracting ideal clients. Raul and Jessica recommend tracking marketing efforts, gathering client feedback, and recognizing when to pivot or refine strategies. They also suggest exploring a 33-page guide on the ladder of influence and connecting with Jessica on LinkedIn. Who's The Guest? Jessica Yarbrough is a business strategist for coaches and consultants who wants to sell and scale ultra-high-end services. Her mission is to help entrepreneurs see and own their value so they can make a bigger impact in the world and have financial and time freedom. Episode Highlights Failure is a prerequisite to success, and entrepreneurs should not be afraid to fail while working towards their goals The importance of staying true to one's vision, overcoming obstacles, and not settling for the easy way out in order to achieve true fulfillment Why you should start investing time and effort not only in work but also in self-care and nurturing relationships with loved ones Acknowledging that it's not possible to do everything at 100% and the need to maintain balance in life and work Hiring the right people and building a strong, trustworthy team that aligns with one's values and vision The significance of inbound marketing in building an engaged and relevant audience, especially for high-ticket offers Focusing on obtaining proof of success from clients to use in marketing and increasing future client acquisition potential Building a business model that is both fun and eliminates unnecessary stressors, allowing control over the velocity of growth and quality of clients Approaching marketing and sales with a mature, long-term perspective and focusing on building trust and credibility in the marketplace Gaining confidence in marketing by identifying the right captivated audience and aligning offers with market needs Being curious, tracking, and measuring marketing efforts to continuously improve strategies   Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Jessica  Yarbrough https://getstarted.jessicayarbrough.com/ladder-of-influence https://www.linkedin.com/in/jessicayarbrough-bizconsultant/ YouTube: https://www.youtube.com/ Website: https://jessicayarbrough.com/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

In this podcast, Elena Nuñez Murdock shares her journey towards board work and encourages women to pursue their passion, find mentors, and make an impact in the world. She believes that being on a board is a unique way to make a massive impact and emphasizes the duty to share our education and knowledge. Elena shares her unique experiences as the youngest Latina to serve on a publicly traded company's board and uses them to create positive change. She advises entrepreneurs to prioritize deep work, love failure, and embrace opportunities that hard times present. Who's The Guest? Elena Murdock is an award-winning communications executive, angel investor and board member at an EV and battery technology company. She has raised over $150 million for her clients. Her PR agency works with angel investors, upper middle market companies, venture capitalists, family offices, and their portfolio companies scaling them through top-tier media placements and strategic partnerships. Episode Highlights Elena is on a mission to inspire more women to be on boards and more active in philanthropy, and also to tell the stories of companies that are doing good work Leaning into the education of board work and finding mentors Why it's important to find a mentor Sharing knowledge and educating others is an important part of making a positive impact and improving the world Entrepreneurship is a powerful way to make an impact and control your own destiny, but acknowledges that it's not for everyone Elena values deep work and prioritizing time to focus on what's important, and encourages others to do the same Targeting specific opportunities and making a positive impact on the world is the key to success in the current business environment Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Elena Nuñez Murdock https://www.ascend-pr.co/ https://www.linkedin.com/in/elena-murdock   Review, Subscribe and Share If you like what you hear please leave a review by clicking here