Podcast appearances and mentions of brett kaufman

In this episode of Unreasonable Health, Regan Archibald sits down with Brett Kaufman to explore the vital role of community and holistic success at 4 Rooms Mastermind. They discuss the harmful effects of loneliness and isolation, especially among entrepreneurs, and introduce 4 Rooms' unique approach to balance wealth, health, relationships, and fulfillment. Brett shares insights into the mastermind's carefully curated experiences—from personalized matchmaking to theme events—that foster authentic connections and accelerate personal and professional growth. Tune in for a look at how thriving relationships and holistic well-being can redefine entrepreneurial success.

This week on Hustle and Flowchart, I sit down with Brett Kaufman to talk about creating Happy Moments by using breath work, dance, and improv to tackle personal challenges like overthinking and depression. We dig into how these practices can help people feel more present, let go of ego, and eliminate overthinking. Brett shares his personal experiences and offers practical tips for anyone looking to improve their mental health and personal development. What This Episode is About This episode covers the interrelation of breathwork, dance, and improv in addressing mental health issues. Brett Kaufman discusses how these activities have helped him reduce overthinking, manage depression, and maintain his well-being. He shares examples and exercises that listeners can try themselves. We also talk about the importance of making "happy moments" mandatory in our lives, overcoming struggles with self-worth and identity, and the value of open communication, especially among men. Breathwork to Release Inhibitions Brett Kaufman appreciates breathwork for its ability to help release inhibitions and promote presence in the moment. He talks about different styles like Wim Hof and his recommendations for 9D Breathwork sessions. To help clear brain fog, a simple technique involves breathing in for six seconds and out for four seconds, repeated for three minutes. He also enjoys breathwork paired with inspiring music, finding it motivational and engaging. Dance to Let Go of Ego Through dance, Brett mentions how it helps everyone look unified in their perceived silliness, even without a specific dance background. Dance, he explains, helps let go of ego and clear negative energy. Brett enjoys salsa and bachata, sharing how these dances have helped him connect with his core self and find joy. The Therapeutic Power of Improv Improv has significantly impacted Brett by eliminating overthinking and requiring immediate responses, putting him in a flow state. He describes an improv exercise where participants create scenarios based on crowd suggestions, which helps with quick thinking and spontaneity. Improv has therapeutic attributes, promoting mental flow and reducing internal judgment, which has helped him overcome public speaking anxiety. Brett practices improv weekly and suggests exercises such as rapping over instrumentals to enhance spontaneity. Importance of Mandatory Happiness Joe Fier and Brett discuss the significance of pursuing activities that bring joy and maintaining habits that support mental health. Brett stresses making "happy moments" mandatory, similar to necessary commitments like paying taxes, to prevent depressive spirals. Brett's mandatory happy moments include salsa dancing, gym workouts, breath work, and improv classes. Joe relates to this idea, sharing that daily habits also helped him navigate personal challenges and find direction. Self-Worth and Identity Struggles Brett talks about going through a phase of low self-worth and the process of regaining self-love to ensure a dream life unfolds. He emphasizes avoiding internal negative voices that discourage self-worth, discussing the importance of recognizing and overcoming these internal challenges. Joe adds his perspective, noting the impact of life's changes on personal identity. Impact of Life Changes Joe discusses the challenges following the loss of his father and changes in business relationships. He notes how family support helped him through tough times, highlighting the struggles of those who may face challenges alone. Brett shares his recent experiences with ending a business relationship, the passing of a grandfather, and a breakup, emphasizing the importance of personal growth and transformation. Mental Health and Communication Strategies Throughout the episode, we underline the importance of finding ways to express and process emotions, such as through journaling or talking. Brett mentions engaging in breathwork and ecstatic dance as methods to facilitate emotional release and self-expression. Joe and Brett also discuss the importance of being well-versed in pop culture for social bonding and suggest using conversation starters based on personal interests to facilitate social interactions. Men's Mental Health Brett highlights the difficulty men face in discussing mental health due to societal expectations of masculinity. Both Joe and Brett discuss how men's suicide rates are high partly due to the lack of communication and support systems. They emphasize the need for open communication, especially among male entrepreneurs, to foster mental well-being. Combining Breathwork and Dance Combining breathwork and dancing can help clear negative energy and reconnect with one's core self, according to Brett. Joe shares his additional practices, like shaking and yelling, to release energy and acknowledges the emotional release it can bring. Brett emphasizes the importance of personal happiness strategies that fit one's lifestyle, especially for parents or those with busy schedules. Personal Routines for Happiness Brett starts his day early, harnessing morning energy to study and visit the gym, occasionally using a sauna to feel balanced. He practices writing letters from his future self to his current self, setting goals for one month and six months in the future to stay motivated and focused. This practice has been a powerful tool for his mental well-being and he wishes he had used it earlier. Closing Thoughts and Takeaways This episode is a deep dive into mental health practices that have helped Brett Kaufman and can help others too. From breathwork to dance and improv, these activities promote mental well-being by reducing overthinking, managing depression, and maintaining joy. The idea of making happy moments mandatory is critical, and the importance of open communication, especially among men, is highlighted. We believe these insights are invaluable for anyone looking to improve their mental health and personal development. Resources from Episode Fix your Email Deliverability with these Simple Steps Connect with Brett Kaufman on Instagram or LinkedIn Try 9D Breathwork for yourself Two Other Episodes You Should Check Out Transform Your Career: Overcoming Subconscious Hurdles with Dr. Lise Janelle Managing Entrepreneurial Anxiety in the Age of AI with Joe Fier Connect with Joe Fier What if you could have a FREE personal mentor on-demand?! With Joe's Hustle & Flowchart AI clone, you can tap into the knowledge from over 600 episodes any time! Whether you need advice on scaling, marketing, or productivity, my AI clone is here to help. Hubspot has launched a whole new suite of AI Tools, check them on the Hubspot Spotlight Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra We want to hear from you. Send us the One Thing you want to hear on the show. Connect with Joe on LinkedIn and Instagram Subscribe to the YouTube Channel Contact Joe: joe@hustleandflowchart.com Thanks for tuning into this episode of the Hustle & Flowchart Podcast! If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

Brett Kaufman is a real estate developer, speaker and podcast host. You can check out his work below.http://brettkaufman.com/https://thegravitypodcast.com/If you enjoyed the podcast please rate, subscribe and share with your friends!Follow Scott on Instagram for more here. www.instagram.com/causingtheeffectpodcastYou can email Scott @ causingtheeffectpodcast@gmail.com

Eight Men Out (1988) is a dramatization of professional baseball's infamous Black Sox scandal, in which eight members of the Chicago White Sox conspired with gamblers to intentionally lose the 1919 World Series to the Cincinnati Reds. The film, which was directed by John Sayles, is based on Eliot Asinof's 1963 book, Eight Men Out: The Black Sox and the 1919 World Series. It recounts how a group of White Sox players conspired with an array of gamblers, including notorious underworld financier Arnold Rothstein (a/k/a “The Big Bankroll”), to throw the series in return for cash. After the Sox, who some consider one of the greatest baseball teams of all time, lose the series, suspicions grow that there had been a fix based on rumors and the nature of some players' poor performances. Eight players are charged with conspiracy and tried in Chicago in 1921. Although the players are all acquitted, baseball's new commissioner, Judge Kenesaw Mountain Landis, banishes them all for life from baseball, a bold move that some believe saved the game of baseball, which was still in its relative infancy, and enabled it to become “America's pastime.” Debates around the events continue to this day, including over the level of involvement of some players and the draconian nature of the punishment. With me to discuss this movie are Robert Boland and Brett Max Kaufman.  Timestamps:0:00      Introduction4:19      Baseball circa 191910:30   Betting and game fixing in baseball17:43   The reserve clause 20:17   Unpacking the verdict at the Black Sox trial22:48   Judge Kenesaw Mountain Landis: Baseball's first commissioner31:35   The treatment of “Shoeless” Joe Jackson and the Black Sox35:35   Sportswriters  40:18   The reemergence of sports gambling50:32   A memorable John Sayles film53:34   Class and culture in baseball55:18   The lasting impact of the Black Sox scandal Further reading:Asinof, Eliot, Eight Men Out: The Black Sox and the 1919 World Series (1963)Lamb, William F., Black Sox in the Courtroom: The Grand Jury, Criminal Trial, and Civil Litigation (2013)Linder, Douglas, The Black Sox Trial: An Account (2007) Pachman, Matthew B, “Limits on Discretionary Powers of Professional Sports Commissioners: A Historical and Legal Analysis of Issues Raised by the Pete Rose Controversy,”  76 Va. L. Rev. 1309 (1990)Pollack, Jason M., “Take My Arbitrator, Please: Commissioner ‘Best Interests' Disciplinary Authority in Professional Sports,” 67 Fordham L. Rev. 1645 (1999)Law on Film is created and produced by Jonathan Hafetz. Jonathan is a professor at Seton Hall Law School. He has written many books and articles about the law. He has litigated important cases to protect civil liberties and human rights while working at the ACLU and other organizations. Jonathan is a huge film buff and has been watching, studying, and talking about movies for as long as he can remember. For more information about Jonathan, here's a link to his bio: https://law.shu.edu/faculty/full-time/jonathan-hafetz.cfmYou can contact him at jonathanhafetz@gmail.comYou can follow him on X (Twitter) @jonathanhafetz You can follow the podcast on X (Twitter) @LawOnFilm

Episode - 209 Hello Health Heroes! Excited to bring a different angle to improving health and happiness in our lives... community-focused real estate. Brett Kaufman is a real estate developer who was raised in Ohio and now is a family man raising his kids in Ohio too. Bretts started Kaufman Development in 2011 and has built over one billion dollars in real estate. Now he is very excited to launch his latest development “The Gravity Project” which is the world's largest conscious community on fifteen acres where people can live and work and live their passion and collaborate with others. As developers like Brett start putting new structures and opportunities in the communities the people living there will have a much better environment to connect and thrive. Please like & subscribe to my show for more great inspiration and education so that you can become your doctor and learn to self-heal. And if you know someone that this show could help please share it with them and pay it forward! Love & Light Coach Tim. To contact Brett go to: https://www.livekaufman.com/ Tim's Favorite, HIGHEST QUALITY Health Product Recommendations: ●  Best Detox & Nutrition Supplements: https://www.chemicalfreebody.com/ ●  Best Hydrogen Machine: Tim's personal unit - CLICK HERE ●  Best Infrared Saunas & Healing Lamps: Tim's personal unit - Save $100 CLICK HERE ●  Water Purification/Restructuring System: Book FREE Consult CLICK HERE ●  Best Home Air Purification Unit: Tim's personal unit CLICK HERE ●  Best Non-Toxic Home Building Materials: CLICK HERESee omnystudio.com/listener for privacy information.

How does architecture and intentional space fuel entrepreneurship. Just ask Brett Kaufman. He is dedicated to personal transformational work that allows us to live with more mental and physical freedom. He is interested in how we relate to our traumas, both big and small. The experiences in life need to be moved and integrated, Brett believes, and an acceptance of life and its terms needs to occur in order to experience flow and the manifestation of our own life's purpose.

Brett Kaufman is a man on a mission. With a background in real estate development, he's not just about constructing buildings; he's dedicated to constructing communities that foster connection, well-being, and sustainability. His journey began with a simple but profound question, "How can we build spaces that not only house people but truly nurture their lives?" He is truly a visionary leader who is reshaping the way we live and connect with one another. His commitment to conscious communities offers hope for a more mindful and sustainable future, providing deeper connections among residents and a more harmonious living environment.Brett Kaufman is a speaker, writer, coach and advisor to founders and startups. Driven by the bigger questions in life, Brett is dedicated to personal transformational work that allows us to live with more mental and physical freedom. Brett is the founder and CEO of Kaufman Development, creator of Gravity, and co-creator of a new investment platform dedicated to elevating companies that are dedicated to benefiting humanity. He has a decorated 18-year history in real estate development, earning the prestigious titles of Developer and Entrepreneur of the Year from both the Building Industry Association and Ernst & Young. But beyond accolades is his passion for innovation, which drives him to improve people's lives continuously. Since founding Kaufman Development in 2010, he's been responsible for 10,000 homes and various commercial projects - all designed to impact the world we share positively, one community at a time.SHOW NOTES:0:51 Welcome to the show!2:31 Today's guest & topic4:02 What to expect4:19 Brett Kaufman's Bio5:25 Welcome him to the podcast6:18 His introduction to conscious living8:34 What is a Conscious Community?10:30 Gravity's mission11:40 How do we get people on board?14:10 Getting back to ancestral living15:10 Technology: for good & bad17:31 Addressing isolation & mental health19:49 Free & accessible biohacks20:57 Finding like-minded individuals22:05 About Gravity23:40 Greenhouse concept25:17 Optimizing with wearables27:41 * Troscriptions: Blue Cannatine *29:52 Filling the age gap30:54 The impact of art on health35:05 Who is this for?36:48 Importance of elders in community40:37 * Magnesium Breakthrough *43:09 Sustainability & Architecture44:22 Vision for the future45:37 Being happier & giving back49:50 Doing what you love52:23 His final piece of advice55:02 Where to find him55:16 Thanks for tuning in!RESOURCES:The Gravity ProjectKaufman Website: https://www.livekaufman.com/Personal Website: https://brett-kaufman.com/LinkedIn: https://www.linkedin.com/in/brett-kaufman/Instagram: https://www.instagram.com/brettkaufman/Troscriptions: Blue Cannatine - code: BIOHACKERBABES for 10% offMagnesiumBreakthrough.com/biohackerbabes - code: biohackerbabes10 for 10% offSupport this podcast at — https://redcircle.com/biohacker-babes-podcast/donationsAdvertising Inquiries: https://redcircle.com/brands

Developing a Dynamic Downtown Series If it's been more than a year since you last visited the Franklinton section of Columbus, just west of downtown, you're in for a shock. Longtime vacant lots and boarded-up houses are gone, replaced by trendy new apartment buildings that look like they've been plucked from a hip neighborhood in Copenhagen. The new developments are more than just places for urbanites to live: they're complete destinations, stocked with brewpubs, restaurants, coffee shops, and art installations. The living arrangement's often modern too, with “co-living” apartments now becoming more common: in these “adult dorms,” bedrooms are private, but spaces like living rooms and kitchens are shared for maximum socialization and minimal rent. No developer in Columbus has been closer to the epicenter of Franklinton's complete reinvention than visionary Brett Kaufman. His 15-acre Gravity project, “the world's largest conscious community,” is now almost a city-within-a-city and features apartments, offices, and coming soon – an adult “experience park” featuring pickleball courts, an ice rink (in the winter), and space for food trucks. Columbus Business First's Bonnie Meibers sits down with Brett Kaufman for an-in-depth conversation on his vision for Columbus and the city's unrealized potential as a modern, sustainable, and equitable city. The speakers are: Brett Kaufman, Founder, Kaufman Development With host Bonnie Meibers, Commercial Real Estate Reporter, Columbus Business First Greg Davies, CEO of Columbus Downtown Development Corporation, provided closing remarks. This forum is part of CMC's ongoing Developing a Dynamic Downtown series, presented by the Columbus Downtown Development Corporation and Capitol South and sponsored by Thompson Hine. This forum was also sponsored by REALM and supported by The Ellis. The livestream was presented by The Center for Human Kindness at The Columbus Foundation and by The Columbus Dispatch. This forum was recorded before a live audience in Columbus, Ohio on September 13, 2023.

In this episode of The Living Artist, Preston interviews the one and only Brett Kaufman. Brett is the Founder and CEO of Kaufman Development, the founder of Gravity, and the host and creator of the Gravity podcast. He is also an investor, mentor, public speaker, creator and works to help people to heal themselves, so they can focus on the projects that matter most in their lives, work and creative pursuits. Brett has earned the prestigious titles of Developer and Entrepreneur of the Year from both the Building Industry Association and Ernst & Young. Kaufman Development has been responsible for over 10,000 homes as well as various commercial projects - all designed with intention to positively impact the world we share, one community at a time. Brett sits down with Preston to talk about creating "conscious communities", overcoming childhood trauma, creating Gravity and what it means to him, Kaufman Development and the Gravity Project, working with artist on his Gravity Mural Festival and Artist Residency project, hosting the Gravity podcast and its mission, daily routines and mindfulness, embracing what is, and so much more. Enjoy this wide-ranging and inspirational conversation with Brett Kaufman! If you would like to read more about Brett, you can visit: https://brett-kaufman.com. Learn more about the Gravity Project: https://gravityproject.com You can also check out his work and projects on Instagram: https://www.instagram.com/brettkaufman For more information on Preston M. Smith and his artwork, visit https://www.pmsartwork.com, or follow him on Instagram at https://www.instagram.com/pmsartwork (social media everywhere @pmsartwork). You can also now subscribe to his YouTube channel at https://www.youtube.com/c/pmsartwork. The Living Artist makes the top of the Audible Blog's List of the Best Art Podcasts to listen to For Artists! Check it! Thrilled to announce that Artwork Archive just included The Living Artist on their list of the The Best Art Podcasts of 2021! Check it out. Excited that Agora Group International Fine Art included The Living Artist on its list of The Best Art Podcasts To Listen To (coming in at #5). Huge thank you to Feedspot for choosing The Living Artist for their list of the Top 70 Art Podcasts You Must Follow in 2023. It is a huge honor to have made this amazing list (coming in at #8) with so many other wonderful podcasts. Big thank you to Feedspot! You can check out this list and more of Feedspot at https://blog.feedspot.com/art_podcasts. Podcast theme music: "Music by Jason Shaw on Audionautix.com"

Welcome to Getting to Know You with Cameron Edward Benton! In this thought-provoking episode, Cameron sits down with Brett Kaufman, a partner at WellspringMEDIA and a passionate advocate on a mission to end anti-Semitism.Join Cameron as he delves deep into Brett's personal journey and the powerful motivation driving his mission. Brett shares his experiences, discussing the roots and manifestations of anti-Semitism, the challenges he has faced, and the importance of creating a world free from hate.But this conversation goes beyond the surface. Cameron and Brett explore a range of topics, including the future of politics, the influence of social media, and the complexities of cancel culture. Drawing from his background as a former lobbyist, Brett provides unique insights and thought-provoking perspectives on the world we live in.This episode is a captivating blend of personal stories, powerful discussions, and genuine connection. It's an opportunity to witness the resilience of the human spirit and gain a deeper understanding of the challenges faced by those fighting for a more inclusive world.Tune in as Cameron Edward Benton engages in an intimate conversation with Brett Kaufman, an individual who is making a profound impact in the fight against anti-Semitism. Prepare to be inspired and enlightened.Listen now on your favorite podcast platform and join us in the journey of Getting to Know You.

When someone shares their experience openly and honestly, something magical happens; you're able to see yourself in that story, connect with them, and grow together. This is the theme of today's podcast.  We're changing things up a bit in this episode as I had the pleasure of being on The Gravity Podcast with Brett Kaufman, and Brett asked me such unique questions that when we were finished, I knew I wanted to share this episode with you!  You'll hear how I went from being a lazy, undisciplined kid to someone who became capable of achieving extraordinary goals that my younger self never imagined I could.   Brett has such a unique gift of asking thoughtful questions, and he helped me peel back the layers of my life story, sharing everything from my early struggles to some hilarious, never-before-shared tales from my childhood to the life-threatening hurdles that shaped me into the person I am today.  You'll also learn the TWO powerful choices you can make at this very moment that will help you find the level of success in any area you've been working towards and help you develop into a more compassionate, driven, and fulfilled individual.  KEY TAKEAWAYS Looking at life's curveballs as teachable moments.  Learning to accept difficult emotions without losing the ability for empathy.  Using pain as a catalyst for finding purpose. Find work you love so that every workday feels like you're living your dream. The secret ingredient that will change your life, no matter how much of a procrastinator you were before. Your success is directly proportional to the depth of your personal growth. The two decisions that will help you orchestrate miracles in your life. Get The Full Show Notes To get full access to today's show notes, including audio, transcript, and links to all the resources mentioned, visit MiracleMorning.com/484 Subscribe, Rate & Review I would love if you could subscribe to the podcast and leave an honest rating & review. This will encourage other people to listen and allow us to grow as a community. The bigger we get as a community, the bigger the impact we can have on the world. To subscribe, rate, and review the podcast on iTunes, visit HalElrod.com/iTunes. Connect with Hal Elrod Facebook Twitter Instagram YouTube   Copyright © 2023 Miracle Morning, LP and International Literary Properties LLC

Episode Excerpt: Discover how to turn high-ticket sales into long-term success for you and your business! Episode Description: Are you ready to capitalize on high ticket sales? Join Alex Quin and guest Brett Kaufman as they discuss the essential strategies for making it big in high-ticket sales. Learn how to initiate the sales process, handle objections and challenges, and follow up with prospects to increase sales.Wisdom NuggetsBe Vulnerable And Share Your Experience: Brett shares his experience on how being vulnerable with prospects during the sales process helps to establish a connection and build trust.Know When To Say No: If you assess a prospect in an interview and find out you can't help them, it's better to say no and refer them to someone else rather than try to force a sale.Be Organized: Having a way to sync all your tools and stay organized will make your sales process more efficient and effective.Episode Outline[00:41] - Intro[01:13] - Getting Into High Ticket Sales[02:48] - How To Successfully Close High Ticket Sales[03:50] - Handling Objections And Challenges During The Sales Process[05:59] - Common Mistakes Businesses Make When Trying To Lows High Ticket Sales[06:54] -Ethical Considerations You Keep In Mind When Closing High Ticket Sales Deals[08:12] - Establishing Trust With Clients[10:05] - Identifying The Right Prospects For High Ticket Sales[11:18] - Bouncing Back From A Lost Sale[13:30] - Building Rapport[14:45] - Brett's Tech Stack[20:09] - Following Up With Clients[22:32] - Email Marketing[24:15] - Dirty Secrets About Emails[27:10] - More Email Tips[29:21] - Testing Your EmailsPower Quotes"If you know you can solve someone's problem, it's unethical for you not to follow up with that person." - Brett Kaufman."It's about being solid. It's about being consistent. It's about being able to be the best version of yourself and not be afraid to judge yourself in the hopes of bettering yourself" - Alex Quin on improving one's craft.Resources MentionedNever Split The DifferenceZapierClick FunnelsHustle Inspires HustleKajabiMeet Our GuestBrett's InstagramWellspring Media's WebsiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Secret to Crafting Compelling Copy Ft. (Brett Kaufman) With (Alex Quin) | (Episode 91)Episode Excerpt: Discover the secrets of copywriting success with expert copywriter Brett Kaufman as he shares advice on today's podcast.Episode summary: Alex Quin interviews Brett Kaufman to uncover the secrets of copywriting success. This episode takes you through all of Brett's essential tips for successful copy, from understanding the power of storytelling and finding your brand voice to researching and testing your approach. Through his own years of experience as a successful copywriter, Brett shares his insights on what works best — and also what mistakes to avoid.Wisdom NuggetsCreating effective copy: Brett reveals his five-step framework for creating effective copy that converts. The first step involves positioning the problem. The second step entails describing the issue in vivid detail. The third step is to explain how your product or service can solve their problem and provide them with relief. The fourth step involves providing proof, such as case studies. The final step is to offer up opportunities to overcome objections.AI and copywriting: Learning how to use prompts to guide AI-driven copywriting is an essential skill for businesses that want to stay competitive. If you ask AI tools like ChatGPT mediocre questions, you'll get mediocre results. But if you ask AI the right questions and provide it with targeted prompts that contain data relevant to your project, you can dramatically improve the quality of your copy.Being a great storyteller: To become a good storyteller, you need to learn what great stories sound like. Brett shares how consuming materials with great storylines, like movies and fiction books, has helped him hone his craft. With a good story, people can connect with your brand in a more personal way and be inspired to take action.Episode Outline[00:39] - Guest Intro[01:04] - Brett's Entrepreneurial Journey[04:56] - About Wellspring Media[09:13] - Creating Effective Copy[10:43] - Staying Up To Date With The Latest Trends[13:57] - Common Mistakes Businesses Make With Copy[14:45] - Success Stories[16:40] - AI And Copywriting[18:51] - Ethical Considerations When Writing Copy[20:48] - Maintaining Brand Voice And Tone[23:19] - Tools And Resources For Copywriting[27:09] - Measuring The Effectiveness Of Copy[29:16] - The Intimacy Funnel[31:13] - Price Anchoring[33:06] - Incorporating Storytelling Into Your Writing[35:05] - The Biggest Misconception That People Have About Conversion Copywriting Power Quotes"You can write the greatest assemblage of words, but if it does not sound like a human… people are not going to buy it" - Brett Kaufman."Authenticity is the biggest thing you need in your copy" - Brett Kaufman."The quality of the questions you ask dictates the quality of the results that you get"- Alex Quin on utilizing AI in copywriting.Resources MentionedHotjarChatGPTOtter AIHustle Inspires Hustle PodcastHustle Inspires Hustle YoutubeMeet Our GuestBrett's InstagramWellspring Media's WebsiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brett drops in for a quick solo episode – an added format to the feed – to discuss what's on his mind, sharing impactful lessons from workshops and teachers, expansive ideas from books he's reading, and an impactful Ram Dass quote that can be applied to all of us as we make our way in the world.To learn more, visit: thegravitypodcast.comResources:Building Routines for Joy & Fulfillment with Brett Kaufman #138Conscious Communities & Creativity with Brett Kaufman #139The Pursuit of Happiness & Measuring Progress Backward with Dan Sullivan #89Read: The Gap and the GainRead: The Courage to Be DislikedGravity is produced by Crate Media.

The expansion of your conscious creation is endless.Join me for a second AMA chat as we delve deeper into my own unique human experience through the submissions of our listeners and members of the Gravity community.The gradual widening concept and greater mission of Gravity as a brand, development progress on Phase 2, and initial reactions to Intel's move into the city are covered. We get a little personal, too, as I get into my added emphasis on healthy boundaries and prioritizing my most precious resource: time.I also take this rare opportunity to detail what conscious creativity means, to me and to society at large, how I practice it in my personal life and business endeavors, and the roles (good and bad) that I believe technology plays amidst it all – now and in the future. Thanks again for all of your thoughtful questions. We can't wait to get guests rolling in again as we continue this grand experiment in human connection.To learn more, visit: thegravitypodcast.comResources:Learn more about EOS business operating structure The Color Shaman: Healing Through Creativity with Chor Boogie #131Gravity II Update: Demolition Begins, OhioHealth Facility PlannedStillness Is Always Waiting: Learning To Pay Attention with Christopher Celeste #133Gravity is produced by Crate Media.

Rolling into a new year is always a good time to reflect on what was, what is, and what can be. It's also a good time to stretch and evolve yourself, to get uncomfortable again after unwinding for another holiday season with friends and family.For me, that means getting a little vulnerable here on the podcast with a solo AMA session. We've done these in the past, and I'm always so surprised and enthused with the submissions we get. You all have such a way of prompting ideas and new connections, a few of which I discuss in this episode. In this one, I detail my set of newly adopted morning routines, overview my meditation practice, look back at a long-held connection to tennis, share my favorite biohacking and wellness practices – and of course, give props to The Dead.To learn more, visit: thegravitypodcast.comResources:Read: Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad OnesRead: The Language of Letting Go: Daily Meditations on CodependencyRead: Journey to the HeartRead: Becoming Built to Lead: 365 Daily Disciplines to Master the Art of LivingRead: The Artist's Way: 30th Anniversary EditionRead: Tiny HabitsGravity is produced by Crate Media.

With the snow finally piling up in Columbus, I thought it appropriate to reflect some of the warmth and expansion I've experienced as a direct result of producing this podcast, of working with and knowing so many of you, and of having the great honor of sharing the journey of life.At the end of the day (and of the year) this show is for you and we want you to be a part of it.If you know of anyone with a story to tell that you think would be a good fit for our format, please pass them our way. You can also help out by sharing links with friends and family, posting your favorite episodes or video clips to your own social accounts, and by leaving us a rating and review.It's been yet another year of great challenge and great growth. Cheers to our collective progress, and to welcoming everything in the year ahead!To learn more, visit: thegravitypodcast.comGravity is produced by Crate Media.

Brett Kaufman is a huge proponent of meditation… but when he hears people talk about it, he gets the feeling that most people don't understand the profound potential of sitting in this kind of practice, even for just a few minutes a day. Meditation (and therapy) helped Jon Dwoskin work through the trauma of losing most of his family to disease, but when he started having health problems himself, meditation very literally saved his life and helped him catch cancer before it took over. It's truly remarkable what we're able to do when we have intention and awareness of our own bodies — and this is something we can ALL do — but we have to come into the practice with an openness and willingness to sit with ourselves. It's not always an easy thing to do in our world, but it's the key to so much transformation.   Listen to Gravity Podcast: https://gravity.captivate.fm/listen Instagram: https://www.instagram.com/BrettKaufman/ Twitter: https://twitter.com/bkaufman125 https://twitter.com/GravityColumbus

Do you struggle as an entrepreneur and coach with using your voice and your messaging to attract high paying clients?   If so, we got you covered in today's episode with our friend Brett Kaufman.   Brett specializes in Captivating Copywriting and really showing business owners how to use their voice to attract the clients that will pay, stay, and refer.   Brett also shares his experience living in Israel and how he overcame a state of depression at a young age and some very helpful tips for those that are battling that right now.   Make sure to tune into the entire episode folks and let us know your takeaways!   In This Episode, we discuss: How to overcome Depression How to make your Copywriting Captivating Why you need to use your true voice more with content Brett's zone of genius and how you can find yours   Follow Us: Instagram: https://www.instagram.com/chrisandericmartinez/ YouTube: https://www.youtube.com/user/Dynamicduotraining   Brett's bio: Hi, I'm Brett Kaufman, partner at wellspringMEDIA: a marketing agency that's generated $50 million for coaches, ecom stores, and B2B businesses.We craft high level market strategy, engaging funnels, and get your emails out of the pesky promotion tab. But here's the thing…   I never thought I'd be a marketer—or an entrepreneur. Prior to wellspring, I was busy in politics raising money for a bipartisan pro-Israel lobby which brought both sides of the asile together passing legislation.   I was that guy who cold called, emailed, and texted over 100 people a day asking for donations between $1,800 - $100,000 in exchange for a feeling of safety and peace in the world.   You can imagine that's no easy feat so I quickly had to learn a thing or two about forming a captivating sentence that prompted a response. During that experience I fell in love with the impact our words have and how you can truly sell anything to anyone if you make them feel understood.   After raising $3 million in 3 years in politics, I left to make a different impact on the world and joined wellspringMEDIA to enact change through our clients with their products/services. Follow Brett here: https://www.wearewellspringmedia.com/ https://instagram.com/brettkaufman26?igshid=Y2ZmNzg0YzQ=   Student Case Study Video! How Luis Went From 0-$8k Months Going Online With His Coaching Business: https://youtu.be/biVAJbdexbU   Enrollment Is Now Open for our OFC 2.0 Program: Learn How to Make an Additional $3k Per Month Online and Become a Certified Nutritionist https://www.dynamicfitpros.com/ofc   FREE 15 Min More Clients Brainstorming Call. Let's Chat & See How We Can Help You Get Unstuck or Move Up Income Brackets. https://www.dynamicfitpros.com/10-minute-booking   See the full Show Notes to this episode here https://www.liveadynamiclifestyle.com/podcast/why-your-voice-is-everything-captivating-copywriting-overcoming-depression-with-brett-kaufman/

Brett Kaufman discusses optimizing copy to better serve clients' high-scale businesses by focusing on the crucial elements of storytelling. Among the topics Thomas McMahon and Brett cover is how he and his colleagues at Wellspring Media research the hopes, dreams, and fears of a potential audience that then translate into an accumulation of wins throughout the funnel. Wellspring Media is a funnel optimization agency specializing in copywriting. Previously, Brett worked with AIPAC in bipartisan pro-Israel lobbying for five years where he grew his sales skillset. Find Brett on Facebook, or follow him on Instagram: @brettkaufman26 

Join Shalom Klein on his weekly radio show, Get Down To Business with guests: Brett Kaufman Jeffrey Kamys Andrew Hays

A dynamic leader with a no-nonsense approach, Brett is an experienced, energetic and creative executive as well as a self-contributor for both startups and established corporations. Currently, Brett is the CEO of Successful Media where he leads partnership development, operations and strategy. Brett spent 4 years as the COO of WorkBook6, a leading partnership agency serving Fortune 5000 brands. Prior to WorkBook6, Brett consulted with a number of companies (NotVodka Water, WynZyn, MediaPro Services and many more). He also oversaw marketing and acquisition at Goji, a large national insurance agency. Before that he led mobile marketing globally for an international search publisher with revenues in excess of $100MM, and was principally involved in the explosive growth of that the company's mobile marketing business. Before his career in lead gen, Brett ran online marketing and eCommerce for a number of tech startups in San Francisco.   Listen to today's podcast to find out what these errors are - and how to avoid them. What you'll learn Recap of the “5 part full proof framework” How do we do this for a warm email list? How do you justify all this work on your emails Make your emails your primary focus Email Deliverability and Engagement Surveying the Email List Services Well Spring Media Offers Resources mentioned Well Spring Media

A dynamic leader with a no-nonsense approach, Brett is an experienced, energetic and creative executive as well as a self-contributor for both startups and established corporations. Currently, Brett is the CEO of Successful Media where he leads partnership development, operations and strategy. Brett spent 4 years as the COO of WorkBook6, a leading partnership agency serving Fortune 5000 brands. Prior to WorkBook6, Brett consulted with a number of companies (NotVodka Water, WynZyn, MediaPro Services and many more). He also oversaw marketing and acquisition at Goji, a large national insurance agency. Before that he led mobile marketing globally for an international search publisher with revenues in excess of $100MM, and was principally involved in the explosive growth of that the company's mobile marketing business. Before his career in lead gen, Brett ran online marketing and eCommerce for a number of tech startups in San Francisco.   Listen to today's podcast to find out what these errors are - and how to avoid them. What you'll learn Recap of the “5 part full proof framework” How do we do this for a warm email list? How do you justify all this work on your emails Make your emails your primary focus Email Deliverability and Engagement Surveying the Email List Services Well Spring Media Offers Resources mentioned Well Spring Media

A dynamic leader with a no-nonsense approach, Brett is an experienced, energetic and creative executive as well as a self-contributor for both startups and established corporations. Currently, Brett is the CEO of Successful Media where he leads partnership development, operations and strategy. Brett spent 4 years as the COO of WorkBook6, a leading partnership agency serving Fortune 5000 brands. Prior to WorkBook6, Brett consulted with a number of companies (NotVodka Water, WynZyn, MediaPro Services and many more). He also oversaw marketing and acquisition at Goji, a large national insurance agency. Before that he led mobile marketing globally for an international search publisher with revenues in excess of $100MM, and was principally involved in the explosive growth of that the company's mobile marketing business. Before his career in lead gen, Brett ran online marketing and eCommerce for a number of tech startups in San Francisco.   Listen to today's podcast to find out what these errors are - and how to avoid them. What you'll learn List building and high-converting landing page An Overview of Brett Kaufman Images vs Emails Why bother with email if you're an Amazon seller? 5-part framework when Capturing Emails How to build a list Classic mistakes Contact anyone who's ever bought from you, and ask them why 3 types of marketing - cold outreach, Word Of Mouth and warm outreach Resources mentioned Well Spring Media

A dynamic leader with a no-nonsense approach, Brett is an experienced, energetic and creative executive as well as a self-contributor for both startups and established corporations. Currently, Brett is the CEO of Successful Media where he leads partnership development, operations and strategy. Brett spent 4 years as the COO of WorkBook6, a leading partnership agency serving Fortune 5000 brands. Prior to WorkBook6, Brett consulted with a number of companies (NotVodka Water, WynZyn, MediaPro Services and many more). He also oversaw marketing and acquisition at Goji, a large national insurance agency. Before that he led mobile marketing globally for an international search publisher with revenues in excess of $100MM, and was principally involved in the explosive growth of that the company's mobile marketing business. Before his career in lead gen, Brett ran online marketing and eCommerce for a number of tech startups in San Francisco.   Listen to today's podcast to find out what these errors are - and how to avoid them. What you'll learn List building and high-converting landing page An Overview of Brett Kaufman Images vs Emails Why bother with email if you're an Amazon seller? 5-part framework when Capturing Emails How to build a list Classic mistakes Contact anyone who's ever bought from you, and ask them why 3 types of marketing - cold outreach, Word Of Mouth and warm outreach Resources mentioned Well Spring Media

Brett Kaufman is a huge proponent of meditation… but when he hears people talk about it, he gets the feeling that most people don't understand the profound potential of sitting in this kind of practice, even for just a few minutes a day. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin   Instagram: https://www.instagram.com/thejondwoskinexperience/   Website: https://jondwoskin.com/   LinkedIn: https://www.linkedin.com/in/jondwoskin/   Email: jon@jondwoskin.com   Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!

If you are creating any type of written content - listen to the episode 81 of IDEAS+LEADERS podcast where I am speaking with Brett Kaufman about copywriting and creating highly converting funnels. Brett Kaufman is a partner at wellspringMEDIA, a consultancy agency that has been around for 12 years and generated just under $45 million for its clients. Before becoming an entrepreneur, Brett worked in politics raising $3 million in 3 years from cold calling, SMS sequences, and email automatons. You can contact Brett HERE Thank you for joining me on this episode of IDEAS+LEADERS. If you enjoyed this episode, please share, subscribe and review so that more people can enjoy the podcast https://podcasts.apple.com/pl/podcast/ideas-leaders/id1531433083

What is a sure fire way to Untether yourself from the fears of Prosperous Success? Scare the sh*t out of yourself of course! At least that's what worked for our guest in this episode...and it just might work for you as well if you're still struggling with old STUBBORN fears around the decisions needed for success.In this episode we get to know Brett Kaufman, Co-Founder of wellspringMedia even more to learn about what it takes to help generate $45M in business simply from copywriting and what it took for him to scale and uplevel the business to record breaking levels...And it had nothing to do with "business strategy"...oh wow what??Connect with Brett Kaufman at: Email- brett@captivatingcopywriting.comFacebook- https://www.facebook.com/brett.kaufman.18The Untethered & Prosperous Podcast Exclusive Free Training: https://bit.ly/UNP-Free-Training

What if you could transcribe some content you've created to get the answer of your next Life Untethering AND create AWESOME marketing copy at the same time?In this special 8 Minute Mic Drop Launch episode we welcome Brett Kaufman, Co-Founder of wellspringMedia to share an powerful strategy to elicit profound opportunities to Untether from deep patterns as well as using the results to create amazing copy... Can we say what what??Connect with Brett Kaufman at: brett@captivatingcopywriting.comThe Untethered & Prosperous Podcast Exclusive Free Training: https://bit.ly/UNP-Free-Training

Today's topic- We're talking about learning to balance the feminine and masculine, making a lot of money, and working as a rockstar copywriter. On this episode of Becoming the Best Self, we have a super rad guest: Brett Kaufman Brett is an expert in sales, incredible writer, and even better friend. I'm so excited to share with you a glimpse of his journey, in hopes it will help you on yours. You can find Brett on Instagram at @brettkaufman26 Don't forget: YOU are the most vital character in your story...it's time to act like it. Extra resources: Ready to make your ultimate mindset shift right NOW? Check out this ebook -> The Ultimate Mindset Shift Also, make sure you click here to become our email friend and never miss an episode again. (Plus, if you're a writer, you'll get all our top freelancing tips and tricks! Hope you enjoy this episode, dude. Don't forget to download it, leave us a review (pretty please), and share it with your friends--so we can ALL become a little less shitty. ;) Sending you good vibes and lots of love! Peace out, girl scout.

Finishing up this fun AMA series to get us into the new year, this episode brings together your questions about my mindset practices and personal life. I'm truly sitting in the Gravity guest's chair for this one, with eleven different hosts sitting across from me. We begin with my time management philosophies and where I picked them up (Hint: past Gravity guests). We go granular on this subject, detailing my day-to-day routines, how they've changed over the years, and what kinds of things I like to do in my free time – including a list of recommended reading. From there, we jump into the deep end with some great questions about how I perceive myself, my work, and the world they exist in. I talk about walking the line between appreciation or gratitude and the desire to make things better – before another well-worded inquiry prompts me to discuss the complicated role fear has played in my life. We finish up with a few popular podcast topics, how I make and keep friends as an adult and how my wife and I have gone about raising three exceptional young adults as we prepare for an empty nest. Perhaps these subjects are so commonly discussed because they don't have any one real answer or rule book. I hope my perspective on them, or on anything we've covered in these two AMA episodes, has shed some light on something you've been struggling with or made you think about something in a way that allows you to better understand yourself or someone in your life. Thanks for listening. Questions Brett answers: [01:20] Advice on how you prioritize time. [06:28] Tips and programs that help you set and execute goals [08:57] How many hours a day do you work? [10:35] How does your daily routine change throughout the week? [11:30] How do you get into a creative zone? [13:40] Book recommendations? [15:04] Appreciation for the way things are vs. desire to make them better [16:11] Handling fears and self-doubt [18:44] What kind of friendships do you seek/need as an adult? [21:40] Being the best parent you can be to teenagers and young adults [25:57] How do you come to terms or prepare for an empty nest? To learn more about intentional living, and for the complete show notes, visit: https://gravityproject.com/ (gravityproject.com) Resources: https://brett-kaufman.com/g89-dan-sullivan/ (89. The Pursuit of Happiness & Measuring Progress Backward with Dan Sullivan) https://brett-kaufman.com/g82-chet-scott/ (82. A Heart Attack's Teachings: Finding Your Opus with Chet Scott) https://builttolead.com/ (“Becoming Built to Lead” by Chet Scott) https://whonothow.com/ (“Who Not How” by Dan Sullivan) https://www.hachettebooks.com/titles/benjamin-hardy/willpower-doesnt-work/9780316441339/#:~:text=In%20Willpower%20Doesn't%20Work,This%20book%20shows%20you%20how. (“Willpower Doesn't Work” by Benjamin Hardy) https://untetheredsoul.com/surrender-experiment (“The Surrender Experiment” by Michael Singer) https://untetheredsoul.com/ (“Untethered Soul” by Michael Singer) https://theholisticpsychologist.com/book/ (“How To Do The Work” by Dr. Nicole LaPera) https://www.goodreads.com/book/show/37570546-maybe-you-should-talk-to-someone (“Maybe You Should Talk To Someone” by Lori Gottlieb) https://sunlifeorganics.com/products/i-forgot-to-die-khalil-rafati (“I Forgot to Die” by Kahleel Rafati) Website: https://eckharttolle.com/ (Eckhart Tolle) https://endel.io/ (Endel App: Music for your every mood ) Gravity is a production of http://crate.media (Crate Media).

After collecting your thoughtful questions over the past few months, the time has finally come for our long-awaited AMA episodes. In this, the first in a two-part series, I talk about how I go about leading my businesses, hiring and developing employees, and continue to set goals that motivate me. You know about the art, the meditation, and the development projects. And conversations with coaches of mine, Chet Scott and Dan Sullivan, surely lead you in the right direction in terms of what my priorities and passions are. But after eclipsing the one-hundred episode mark, it's as good a time as any to take listeners a little deeper into what makes the host of this show tick.  An AMA takes our conversation to the next level, opening up honest two-sided communication – just like we do in interview episodes – so that we may all learn and grow from shared experiences.  I'm excited and proud to be opening this door and hope you enjoy it or learn something new about me in the process. Please, feel free to drop new or future questions on my AMA-themed social posts or send an email to brett@brett-kaufman.com. Questions Brett answers: [1:37] Talk about your entrepreneurial milestones.  [3:17] What were the toughest periods of growth? [4:09] Anything unique you can share about your hiring practices? [7:24] Advice on taking funding and keeping your vision on track? [11:08] How do you evaluate whether you're going to take on a project? [13:51] Can you teach entrepreneurship to K through 12 students to adults, to anyone? [17:30] What keeps you motivated? [20:11] Any long-term goals yet unreached?  To learn more about intentional living, and for the complete show notes, visit: https://gravityproject.com/ (gravityproject.com) Resources: http://www.brett-kaufman.com (www.brett-kaufman.com) Gravity is a production of http://crate.media (Crate Media).

In this week's episode, I sit down with Brett Kaufman, the co-founder of Wellspring media. We dive into Brett's Journey into becoming an entrepreneur and how he could grow his business with his business partners. To their growth, their business to over three million dollars in a short time. In this episode, Brett shares: Creating a vision statement for your business The importance of a vision statement for a business Overcoming trauma Guest Social Media Info: https://www.facebook.com/brett.kaufman.18/ linkedin.com/in/brett-kaufman-68454195 https://www.captivatingcopywriting.com/onbrand https://www.instagram.com/brettkaufman26/ --- Support this podcast: https://anchor.fm/hforhustle/support

In this episode I speak with Brett Kaufman, real estate developer and host of the Gravity podcast whose wakeup call was realizing that despite being successful, something was missing and that something was him whereupon he embarked on a journey of self-discovery which also made him more successful in business. https://livekaufman.com/about/

Brett Kaufman is a partner at wellspringMEDIA, a full stack marketing agency that has been around for 12 years, and has generated just under $45 million by helping their clients find their authentic voice. Their bread and butter is writing high converting sales pages and emails that builds connection with your reader, makes them feel like they're speaking directly to you, and ultimately converts.Oftentimes, the business owner can speak so passionately on stage or video, but the words on the page don't match the same energy—that's what wellspringMEDIA fixes.Growing your business in 2021 isn't about having the latest marketing tactic or best ad strategy, but rather making sure when a prospect reads your marketing they feel connected to you, your brand, and trust you enough to buy.wellspringMEDIA has been featured in Forbes, The Huffington Post, Business Insider, The New York Times, Outside, Bloomberg Television, ABC.Currently Brett lives in Miami and spends his time outside of work salsa dancing, doing yoga, and reading.

#126: On today's episode, Amy flips the script and gets interviewed by Brett Kaufman! They chat about her childhood, finding your "thing", and some things you might not know about Amy! Check out all the details in our show notes HERE Connect with Amy on Instagram HERE Connect with Detail Therapy on Instagram HERE Check out more of our content at GATLUW.com Download the GATLUW Success Guide for FREE HERE Buy the Good Morning Good Life Planner HERE Get a copy of the book Good Morning Good Life HERE This episode is brought to you by the Good Morning Good Life Planner

Today's episode is a speaking engagement that Brett Kaufman had recently with the Conscious Capitalism organization. Conscious capitalism is the way forward. We have to be not only creating consciously, but also recycling good, quality capital back into the market – into the hands of young entrepreneurs who will define the future of business, and, more importantly, the future of our world. Conscious Capitalism offers opportunities to engage, to meet other like-minded people, to grow, and to be a part of the change we'd all like to see in the world. Topics discussed: [05:27] How Brett's early trauma shaped him [08:48] Discovering creativity and being an artist [10:27] What it means to be on this journey as human beings [23:35] Brett's one piece of advice for other conscious capitalists [28:14] How to take risk without getting stressed [30:28] How investors and VCs can apply conscious capitalism to what they do [35:44] Where Brett sees real estate evolving over the next few years [38:06] Recommendations on starting a new business using conscious principles [41:14] Brett's stress management strategies To learn more about intentional living, and for the complete show notes, visit: https://gravityproject.com/ (gravityproject.com) Gravity is a production of http://crate.media/ (Crate Media).

In today's episode we're humbled to share the mic with Brett Kaufman. He's one of the midwest's most influential and creative real estate developers, at the helm of the Kaufman Development, a coach, speaker, advisor, investor, podcast host, and beyond all the accolades in his career, he's a man taking a stance on holistic well-being, mental health, and conscious personal and professional growth. Brett shares his journey of early life trauma, the memories from his self discovery journey, his early career in banking, foray into real estate, and the three things that eventually "woke him up from his unconscious life" completely changing his trajectory and beliefs in a big way.From that span of just a few months, Brett began truly authoring his own life, living fully expressed using his profession to express himself and the things he loved to have meaningful impact in the world and other people's lives. All while reckoning with his past influences, beginning his therapy and coaching journeys, helping raise a growing family, and eventually starting his own company.This episode is just packed with truth, wisdom, and practical ways anyone can relate to no matter where you are in your own exploration. Brett's belief is that life is a beautiful mosaic of experiences, a magnificent story where all things are connected. And we hope you can use this episode to reflect on your life's work of art to date.Where you can out more about Brett:www.livekaufman.comlinktr.ee/brettkaufmanYou can find out more about Owl & Key's work and the Strategic Planning for Life course below:Web:www.owlandkey.cowww.owlandkey.co/courselinktr.ee/owlandkeyInstagram:www.instagram.com/owl_and_key/

Jon talks with Brett Kaufman, Founder of Kaufman Development & The Gravity Project, about how we turn our wounds into success! Brett Kaufman, founder and CEO, has been working in real estate development through the investment, banking and development lens—for 20 years. During this time, he has developed, leased and/or sold over 10,000 homes and developed a variety of commercial, retail, land and office projects. Since founding the company, Kaufman Development has donated numerous resources to various philanthropic organizations, including Besa, KIPP Journey Academy, Community Shelter Board, Ohio State University Star House, Hunger Alliance, Ronald McDonald House, OSU James Cancer, Columbus Jewish Federation and many others. Brett personally has donated much of his professional life to many community organizations, and various committees, including Adjunct Professor Ohio State Fisher School of Business, Agudas Achim Synagogue, the Columbus Jewish Federation, and the Columbus Jewish Day School. Brett also serves as board member for The Columbus Partnership, Greater Columbus Arts Council, and the Wexner Center for the Arts. His professional accomplishments have been recognized by a variety of generous awards and designations. He was twice named Developer of the Year by the Building Industry Association (BIA); is past president of the Columbus Apartment Association; and serves on many civic boards throughout Central Ohio. In 2012, he was named Next Generation Builder of the Year by the BIA, and in 2014, Brett was honored as Ernst & Young's Emerging Entrepreneur of the Year. Brett has been recognized as one of the top 50 leaders in the region for his ability to drive innovation within his organization, impact his employees and the community-at-large, as well as lead Kaufman Development in a direction that is built to transform. In 2015 and 2016 Brett has been honored with Smart 50 and Fast 50 awards and was recently listed at #657 on the Inc. 5000.   Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Brett Kaufman: Website: https://livekaufman.com/ Facebook: http://facebook.com/livekaufman Twitter: http://www.twitter.com/LiveKaufman YouTube: http://www.youtube.com/user/livekaufman Instagram: https://instagram.com/livekaufman/

What makes up a winning post? When it's value-adding, solution-centered, and offers you the opportunity to monetize it. Do you have what it takes to turn your posts into money-generating machines? Brett Kaufman's the man who can make that possible for you! Brett is one of the founders and the Chief Development Officer of By Us Sales Copywriting and a top expert in creating magic through wordplay. Get to know the framework he's shared in his masterclasses for coaches and consultants, teaching how to generate 7-figure revenue through compelling sales copywriting.  In this episode:  [5:04] Learn the difference between a good copy versus content designed for burning money. [6:13] If templates don't work, then what does?  [8:17] Discover the 5-part foolproof framework for creating a winning copy and how to leverage the “messing-up” stage to create the framework that works for you. [12:47] Avoid doomsday selling. Revamp your ancient contents to match the requirements of the changing market. 

Today on the podcast my guest is Brett Kaufman,  the Co-Founder and Chief Development Officer at BYus Sales Copywriting.As with most stories of the inner Hero's Journey, Brett had to climb out of the shadows to discover the life's purpose he is living today.Brett shares his struggles from a serious depression that had him planning his suicide. We talk about how the power of words saved his life, and his journey back from the darkness.We also chat about the practice of Radical Honesty, and his current career path helping coaches and businesses tap deeply into their message - to find the truest expression of themselves and shape that expression into the words that will most resonate with the people they need to connect with.Its time to delve into the power of words with Brett Kaufman!Contact Brett Kaufman :Website | https://www.captivatingcopywriting.com/onbrand?fbclid=IwAR3rm4SHgsusZkJrKdFCQDhHKk4jhP31CofJA_2_SrxRHoZssDIPI7K_NqIInstagram | https://www.instagram.com/brett.kaufman26/Facebook | https://www.facebook.com/brett.kaufman.18Contact Scott Harris :Online Coaching | https://hero-in-progress.com/scottharriscoachingIn Person Training | https://www.warriorwithintraining.com/Instagram | https://www.instagram.com/itsscottharris/Free Heroic Identity Health & Fitness Assessment | https://hero-in-progress.com/heroicidentityquiz

An entrepreneur's proper role can be as the explainer, the contextualizer, and the protector of a vision. If you can't find great people to work with on that, it might be that great people aren't looking for you. Dan Sullivan, Steve Krein, and guest Brett Kaufman explain what makes for the best entrepreneurial collaborations—and collaborators. Find out how to find great people to work with and how to be a great person to work with.

Jon talks with Brett Kaufman, Founder of Kaufman Development & The Gravity Project, about how we turn our wounds into success! Brett Kaufman, founder and CEO, has been working in real estate development through the investment, banking and development lens—for 20 years. During this time, he has developed, leased and/or sold over 10,000 homes and developed a variety of commercial, retail, land and office projects. Since founding the company, Kaufman Development has donated numerous resources to various philanthropic organizations, including Besa, KIPP Journey Academy, Community Shelter Board, Ohio State University Star House, Hunger Alliance, Ronald McDonald House, OSU James Cancer, Columbus Jewish Federation and many others. Brett personally has donated much of his professional life to many community organizations, and various committees, including Adjunct Professor Ohio State Fisher School of Business, Agudas Achim Synagogue, the Columbus Jewish Federation, and the Columbus Jewish Day School. Brett also serves as board member for The Columbus Partnership, Greater Columbus Arts Council, and the Wexner Center for the Arts. His professional accomplishments have been recognized by a variety of generous awards and designations. He was twice named Developer of the Year by the Building Industry Association (BIA); is past president of the Columbus Apartment Association; and serves on many civic boards throughout Central Ohio. In 2012, he was named Next Generation Builder of the Year by the BIA, and in 2014, Brett was honored as Ernst & Young's Emerging Entrepreneur of the Year. Brett has been recognized as one of the top 50 leaders in the region for his ability to drive innovation within his organization, impact his employees and the community-at-large, as well as lead Kaufman Development in a direction that is built to transform. In 2015 and 2016 Brett has been honored with Smart 50 and Fast 50 awards and was recently listed at #657 on the Inc. 5000. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Brett Kaufman: Website: https://livekaufman.com/ Facebook: http://facebook.com/livekaufman Twitter: http://www.twitter.com/LiveKaufman YouTube: http://www.youtube.com/user/livekaufman Instagram: https://instagram.com/livekaufman/

In this episode Brett Kaufman and I dive deep into copywriting strategies and concepts that will prevent you from endlessly staring at your blank page. Enjoy, much love! Meet and engage with Brett on Facebook Watch his masterclass on how to write masterful copy HERE

Too often, people focus on the negatives of what's changed, but the past year has shown that entrepreneurs are in a position to adapt quickly and even step up their game. During the lockdown, a lot of people re-evaluated what they actually like doing and are taking action to do more of that. In this episode, Dan Sullivan, Steve Krein, and guest Brett Kaufman explain how it's possible to flourish if you have the right mindset.

Connect with Michael and BobThe Climb on LinkedIn: https://www.linkedin.com/company/the-climb-podcast/Bob Wierema: https://www.linkedin.com/in/robert-wierema/Michael Moore: https://www.linkedin.com/in/michaelpmoore/Connect with Brett KaufmanBrett Kaufmanhttps://brett-kaufman.com/  Twitter: @bkaufman125IG: @brettkaufmanLinkedIn: @Brett-KaufmanFounder, Kaufman Development https://livekaufman.com/IG: @livekaufmanhttps://gravityproject.com/  IG: @gravityprojectHost, Gravity Podcasthttps://brett-kaufman.com/podcast/ IG: @thegravitypodcast [00:00:00] Brett Kaufman: [00:00:00] You know, I think you said that this kind of defining, letting your past to find you, you know, to me, that's really a choice and it's not an easy one. I mean, these are very, very complex things, but it is a choice to rewire. Repattern kind of how you think, how you act and how you create your life and your future.[00:00:23] And most people are unconsciously just recreating their past over and over again. And. You know, at a certain point, I just decided I didn't want to do that. And it wasn't without hell [00:00:36] Bob Wierema: [00:00:36] today on the climb, crossroads and [00:00:39] defining moments, we had mr. Brett Kaufman and join us. Brett joined us and  shared with Michael myself, so many good nuggets and takeaways. We have, I think you could write a book with the quotes that we have taken away from this one. He talks about his passion for sharing and giving back and where he started coming from his childhood to where he is [00:01:00] today. And just a great conversation around. Who he is as a person and how he's continuously striving to be better each day and talks a lot about just being a work in progress and what that means to him and how he's going to continue moving forward.[00:01:25] Well, well, Brett, welcome to the climb podcast with myself and Michael. We appreciate you joining us this morning. [00:01:33] Brett Kaufman: [00:01:33] Yeah, thanks for having me happy to be here with you. [00:01:35] Bob Wierema: [00:01:35] Well, your know, a, you're no stranger to [00:01:38] podcasts yourself, [00:01:39] so, you know, let's make sure we get you a plug for your gravity [00:01:42] podcast [00:01:43] and maybe share a little bit, let's start there with what you're looking to accomplish [00:01:46] there so we can let everybody [00:01:48] know, about your podcasts as well.[00:01:51] Brett Kaufman: [00:01:51] Sure. Yeah. We, launched our podcast last year and have recorded. I think we're over 40 episodes. They're kind of getting released once [00:02:00] a week and really the purpose behind the podcast is really to get people, to tell their life journey, their full life. Journey all the kind of childhood experiences good, bad or otherwise, and how that's shaped their lives.[00:02:18] As they've gone on to have varying levels of success in different areas. And really the point is the hope that the listener will see themselves in these people and in their journeys and take some comfort and get some inspiration to continue forward in their own in their own lives. [00:02:38] I [00:02:38] Bob Wierema: [00:02:38] know when we talked kind of the first time when I was thinking about launching the podcast with Michael and what we were looking to [00:02:45] accomplish [00:02:46] a little bit of a different bend to it, but, but not too dissimilar, which is, I think there's a lot of different points within your life that are, you know, as we say, the crossroads, the defining moments of [00:02:56] when you make a [00:02:57] certain decision or certain things that, that make you go [00:03:00] left instead of right.[00:03:01] So it's kind of cool to see how those, you know, your piece and ours intertwined a little bit. [00:03:07] Brett Kaufman: [00:03:07] Yeah, I think it's great what you guys are doing. And, there's definitely some similarities there. I think, you know, these kind of stories need to be told and, you know, at the end of the day, we're all the same.[00:03:18] We're all kind of grappling with the same things in bearing degrees. And, it's really helpful for people to kind of be together and learn from each other. [00:03:29] Bob Wierema: [00:03:29] Yeah, absolutely. So what's Brett's story, like where does that [00:03:33] start? And maybe bring us [00:03:34] to [00:03:35] today and then [00:03:36] Michael, and I'll pepper you with some questions in between.[00:03:39] Brett Kaufman: [00:03:39] All right. Well, yeah, that's a, could be a really long answer. So I'll try to condense that, you know, as it is with most people, you know, our lives are full and that's been the case for me. I grew up in Akron, Ohio for the first 10 years of my life. my parents had [00:04:00] kind of a, a pretty chaotic, marriage.[00:04:03] My father was, an addict and, abusive and, and struggling quite a bit. And, that led to a divorce and eventually, moved to Columbus where I live today. Live most of my life. And, you know, I like to kind of tell the first part of that story because you know, it really did eventually end up informing who I am in a very positive way.[00:04:27] I have a lot of gratitude for that time, despite how difficult it really was. I got to learn a lot about me. I got to kind of do that in a challenging way. As I went into high school and college, I maybe rebelled and acted out and, you know, did some stuff that was just part of my healing. but it also led me to some interesting people, to some interesting experiences, to things like art and music and design and psychology and stuff that I [00:05:00] really wasn't programmed to.[00:05:01] To really, you know, my father was a big kind of business business business, you know, manlihood be tough, be strong, be a man, go make money, be successful. You know, art music, the kind of softer, sensitive sides of me were not things that were really revered. So. You know, kind of finding that in my rebellion really ultimately ends up leading to, you know, my work today and being able to merge all of that together.[00:05:30]and even that journey, my professional journey was one that wasn't a straight line, you know, my. Patterning and programming from childhood had me fall into a traditional path early in my career in banking and in kind of more corporate settings until about 10 years ago, I started my own business and that business was really the kind of, first of several, that really started to bring me back to that kind of more authentic self.[00:05:58] I'm really [00:06:00] trying to incorporate all of those things. The things that I used to see were outside of work, things that you did on the weekends or on vacation or retirement in that, that could really be my work and my life. And as you know, I'm built to lead, which we have in common as well, was a big part of helping me figure that out.[00:06:21] Bob Wierema: [00:06:21] Well, we, we would be, in a little bit of trouble if we didn't [00:06:23] give a Chet [00:06:24] Scott, a shout out at built to lead because, [00:06:27] that's [00:06:27] how we got connected. I know he's been a big part of my life as well for the last, [00:06:32] I think [00:06:32] almost four years now, one of the things that you said. That I think is really interesting.[00:06:38] As you talked about your parents and taking that situation, I want to go back to it is you said, you know, eventually shaped who you are and you actually have [00:06:46] gratitude [00:06:48] for some of those, you know, probably what [00:06:50] maybe can, I'll say it and you can redefine it, but like [00:06:53] challenges you had in your life. [00:06:55] How did you get your mindset to go [00:06:57] there?[00:06:57] Because I think that's a [00:06:58] really challenging [00:07:00] ship to make. [00:07:02] Brett Kaufman: [00:07:02] Yeah, it is. I mean, you know, I will tell you that candidly, you know, transparently, vulnerably, you know, I've learned to kind of share these things, even though they're still not easy, but, you know, my father was out of my life for probably about.[00:07:17] 10 12 years. He was, eventually, you know, went to jail, found himself really in demise and done some things that, were kind of hurtful and concerning for my family as I had young kids. And so there was a long period of time where, you know, I was not in the place that I am today, this place of gratitude.[00:07:39] And really, it took a lot of work to get there. On my end and on his end and not just, it's not just about him, it's about every body and every thing, you know, and for me, that's a lot of things, you know, I'm a big believer in meditation. I'm a big believer in therapy, you know, coaching, physical health.[00:08:00] [00:07:59] There's a, I think a lot of different modalities that go into really working on yourself, truly working on yourself and, and, you know, at the end of the day, You know, it was a combination of a lot of different things that got me to this state. And it really is a state. It's not something that you can kind of intellectually understand.[00:08:21] You can read a book, you can listen to a podcast, you can hear this idea of gratitude. But for me, it was an embodiment that, that ultimately led me there. It was an understanding of kind of what happened. And in my case, and I think in most cases, what happens is generational. My father did not set out to hurt me and his family and everybody that he loved.[00:08:46] That was not his goal in life. It's generally not people's goal in life to ruin everything around them. It comes to them through their own experience, usually their own childhood [00:09:00] upbringing. And these are generational things. My grandfather, my father's father was a very. A well-intended person. He grew up poor.[00:09:10] They used to say like holes in his shoes kind of for never went to college, started a business with his brother, just selling stuff, door to door, hustling. It turned into be successful. He gave his kids and everything. They never had thinking he was just doing well. And that turns out to spoil them rotten.[00:09:31] So, you know, here we go. Right. You know, and when you start to kind of unpack it and realize it, like, Hey, you know, Everybody was trying to do their best. It's really not their fault. You know, these are generationally inherited and body traumas, and all I can actually do is look at well, how did it, how did it shape me now?[00:09:51] What do I want to do with it? And what kind of life do I want to create from here? When you start to look at it like, well, you know, He was really up my ass. He was really difficult. [00:10:00] Is it okay if I cuss on your show? Sorry, it's just kinda like another just happens, but you know, I look at that as like, all right, well, you know, that did actually give me a lot of drive it actually, you know, this idea of like success and money and business, like, you know, That's that is part of me.[00:10:21] And that part of me actually, you know, led me to things that I'm really happy about. What is problematic is when you don't honor the other parts of you. And when you start to kind of live into this like aligned really authentic way of being, which by the way, I am still, you know, As we say, built to lead a work in progress.[00:10:42] This is an ongoing process. But when you start to do that, you start to be able to look back and say, you know, boy, I'm pretty grateful for kind of all of it. [00:10:51] Michael Moore: [00:10:51] You know, Brett to have that kind of insight and reflection this early in your life. it's something that I [00:11:00] work on too. And thank you for, for sharing all that.[00:11:03] It's you talked about sort of the generational aspect. You know, your, your great grandparents did it one way, your grandparents did it. Another, your parents may have done it another, and those all sort of impact you. I mean that, that's the purpose. And you know, one of the, the leading desires behind our podcast is that those stories get told because we live in this world today where it's so fast paced.[00:11:29] It's 24 hour news. It's Twitter feeds, and the time to really slow down and reflect. And understand that the past can define you. If you don't learn from it, then maybe you're going to repeat it, or you've got a missed opportunity there. So now I really appreciate you sharing that. And my parents went through a divorce, later on in life.[00:11:52] I was in high school, but. To your point. I mean, he, you just kind of pissed off and I'll learn really [00:12:00] early on though, that you pushed too hard on the world and it's going to push back and that can be a pretty uncomfortable place to be. So thank you for sharing that. Anything, anything else you want to share on sort of that, that journey to get to the point where your ability to be so reflective now?[00:12:17] Brett Kaufman: [00:12:17] Yeah. You know, it's an interesting thing. I think, you know, it's, it's kind of a part of my DNA to some extent, you know, it's part of my kind of wiring to want to be reflective and to be in a growth mindset, you know? And I was like, I don't know, 15, 16 years old. I was listening to Wayne Dyer books on tape.[00:12:37] And you know, when I, when my parents got divorced, when I was 10 and my mom took my sister and I to therapy and. And, and I walked out, same when can I go back? And my sister never went back. You know, it's kind of part of me just to, I am. And then, you know, I think it's, it's a lot of work too. I mean, it's not fun to kind of like, really look at your shit and, you know, own it and decide like, [00:13:00] not only do I kind of see it, know it, but like, I'm gonna really like.[00:13:04] Change this behavior. Cause you know, I think you said that this kind of defining, letting your past to find you, you know, to, to me, that's really a choice and it's not an easy one. I mean, these are very, very complex things, but, it is a choice. To rewire re pattern kind of how you think, how you act and how you create your life and your future.[00:13:29] And most people are unconsciously just recreating their past over and over again. And, you know, at a certain point, I just decided I didn't want to do that. And it wasn't without help. Again, you know, coaching, you know, and really, you know, not just the plug chat built lead, like built the lead, changed my life.[00:13:49] No question about it. I didn't know what a co coach was when I met Chad. And that changed my life. You know, I went to landmark forum if you're familiar with landmark, but that was another big, [00:14:00] you know, kind of game changer, understanding, learning about how to create my future and, you know, in the spirit of kind of like the gratitude thing, you know, my.[00:14:10] There's a lot of blessings that I think had nothing to do with me. And maybe, you know, my belief system, which is about, you know, the universe, God, you know, I was, I was blessed with a mother who did everything humanly possible to get our lives on track, a stepfather who came into our lives and, and really, you know, blessed us with a healthy home.[00:14:31] There was a lot of like, unbelievable. Kind of unexplainable blessings that showed up in my life and, and really, you know, helped support me in making that transition. Yeah, [00:14:42] Bob Wierema: [00:14:42] I, I laughed when you, you talk about, look at looking at your shit. I've been having this conversation with a friend and we were talking about just like therapy in general, right?[00:14:50] It's [00:14:50] it's it always just had this like [00:14:52] negative connotation of, well, you gotta do this. You have a problem [00:14:56] and [00:14:56] why should I go therapy? I'm good. I've been doing [00:15:00] therapy and, or coaching for nine years now. And [00:15:04] I can definitely say it's completely [00:15:06] changed my life. And you know, when I kind of share, and when you look at, [00:15:11] when you go down, you start to examine [00:15:13] who you are and you realize like, so [00:15:15] for me, you [00:15:16] look at like looking at my father and I'm [00:15:18] going, [00:15:18] man, my dad is this hero.[00:15:20] You start to go down and you go, [00:15:22] okay. Some of these things [00:15:23] I actually don't [00:15:23] believe. And then you start to get like [00:15:26] a little upset [00:15:26] with yourself and going [00:15:29] well, My dad's my hero. This can't be right. [00:15:31] Like he can't be wrong. [00:15:32] And to your point, like, I love that comment. I'm like, [00:15:36] don't just recreate your past because of all these things that are just built in you in your, your unconscious over the years when you're young and built in.[00:15:44] And they might, if, [00:15:45] unless you examine them, [00:15:47] you're never going to know. [00:15:49] Brett Kaufman: [00:15:49] Yeah. I mean, I'm, I'm kind of starting to. Understand this idea that we're all on our own path and our own journey and that the idea of being [00:16:00] perfect and, and, you know, I have, I have three boys they're 18, 17, and 14. And, you know, I have kind of over their lives wanting to put up my best.[00:16:15] Foot forward, you know, really kind of show them the best of me. And I think that's been really good cause you know, I'm intentionally trying to role model something for them that, you know, will be helpful for them in their lives. But as they've gotten older, I've started to really learn that it's equally as important.[00:16:37] Maybe more important for me to show them what I'm not. And, and own my mistakes. there was a kind of a big shift in me probably, you know, seven, I dunno, eight years ago where, you know, I started to really say like, when I, when I would get angry with them or something like, you know, I didn't handle that.[00:16:57] Right. I'm sorry. You know, I, [00:17:00] I kind of lost my cool on that and, and I'm working on that and I, and I'm going to, I'm going to try not to do that, even call me out on it next time I do it. Because I had, you know, my father and I grew up in a household where he was angry all the time. So, so that's what I started to do when the kids were little.[00:17:18] And even though I was sober and happy and, you know, in a very different state, I still had some of that patterning. And so, you know, when I started to kind of like bring the shadow into the light and own it, I think that it was more important for them to see me change. And being perfect because we all are, we all are it's, it's unrealistic to kind of set the expectation as a man, as a father.[00:17:45] That you're perfect. So, you know, that's a lot for a kid to carry. And so anyway, I think there's a, we could talk all day and I'm real passionate about kind of the subject of fatherhood and manlihood and kind of redefining, you know, what that [00:18:00] means. [00:18:01] Michael Moore: [00:18:01] No, we need more fathers like you out there, Brett. I mean, I think about that all the time.[00:18:05] I've got, I've got two daughters. So keep your three boys [00:18:09] up [00:18:09] North of Texas here for a little while, but it's the same.[00:18:17] Brett Kaufman: [00:18:17] Okay. I'm gonna have to rethink a few things, great school by the way. But, no, I mean, I think about that all the time. Like. What am I doing today? If, if, instead of telling my kids what to do, you know, I'm really a mirror to them to see what to do. Right. Big, different way of thinking about it. You know, what am I doing every day to instill in my daughters, hopefully what they're looking for, you know, in, in a, in a husband many, many, many, many years from now, And I work on that every day.[00:18:56] And, you know, going through some of the information that Bob [00:19:00] sent over in your website, you know, I love there was a, I don't know if it was a quote or where I saw it on there, but it said, you know, the way things have always been done is a perfect opportunity to disrupt. And I think, you know, whether it's in life and just repeating the way that our parents were our grandparents and not having this time to self reflect and figure it out, bleeds over to the business world.[00:19:26] And it seems like that's the way you've gone about setting up your company is like doing it differently. And then, you know, in this world, Hilly's growing up and like reading business books about like crushing the competition and being completely relentless. And you know, not only putting your knee on the neck, but just never letting up you're, you're creating like love and happiness and this just amazing environment.[00:19:57] So talk to [00:19:57] us about that. [00:20:00] Yeah, well, you know, I don't subscribe and this is something that again has kind of evolved for me over time, but I really don't subscribe to the idea of disruption. I don't know where you saw that quote and if it was me, I gotta, I gotta refresh it because what I believe happens when you set out to disrupt something and it's a little nuance, but I think it's important.[00:20:24] Is is that, you know, it's kind of like you're punching somebody in the gut and then when you get hit in the gut, then you know, you don't just roll over, you punch somebody back in the face and then now you have a fight and that's not really the goal. So I like to use the word expansion and really that's what I've tried to do with our business is take.[00:20:46] A model early on when we were singularly focused on building real estate, you know, the idea was let's take these communities that have really strong fundamentals. They're there. They're built, [00:21:00] constructed in a way that people are going to be happy to live in them for a long period of time in good locations, we're going to service them appropriately.[00:21:10] You know, we're going to make sure that our staff. Treats people in a way that is of a certain kind of level of experience and creating community. But what if we turn that on the side and made the design something that really uplifted them? And what if we provided amenities and programs and content. And experiences for them to actually connect to their passions, the things that they love and to each other, well, what would happen then?[00:21:40] And so to me, that's just an expansion of something that was there before, and, and that's kind of, you know, the way that I like to look at it, you know, the other thing, you know, regarding the competition piece is. To me if, and this is like a mindset thing, you know? And, and, and I, and I [00:22:00] try, I'm not always there, but I try to have an abundance mindset.[00:22:04] And, and to me it's like, if, if everybody, if everybody in my space starts to build communities that are. Fundamentally built on the things that we value collaboration, connection, passion, love, expression, impact wellbeing. If everybody started doing that well, that would be pretty damn good for society. And I'm not so worried that there's not enough for me.[00:22:37] In that then even if there's not enough for me, I'm so confident now in my ability to just go solve another problem, I'll just go do something else. If that problem solved, there's plenty of problems to start solving. And when you start to think about it, that way you don't really care about your competition anymore, you're not focused on winning.[00:22:59] You're [00:23:00] focused on. On connecting to human beings and changing the world. And that's all you care about. And that's like, there's plenty of work to do in this lifetime there. [00:23:09] Amen to that brother. Yeah, I think, [00:23:13] when you [00:23:14] talk through all that, [00:23:15] talk about maybe how you build that into the culture [00:23:18] Michael Moore: [00:23:18] you have at your company, as well as like, I mean, you have a whole group that's feeling the same way.[00:23:25] Like how do you kind of get your passion and love for what you're doing spread throughout the rest of the company and even just other people around you? [00:23:34] Brett Kaufman: [00:23:34] Yeah, it's an, it's a great question. You know, the thing I did when I started my company was I. Decided, and we're still doing this. It's actually a pretty interesting thing as we're kind of looking at the racial tension and kind of how we can continue to lean into doing the right thing.[00:23:53] But, but you know, from the start, the idea was throw out all the rules, [00:24:00] throw out all the societal. Programming, all of the industry norms just pretend like it doesn't exist. What would we create? If we could create anything? Because we were at a point where it was just me. It's one person I can create anything I wanted to create.[00:24:22] And it was really important to me after spending 15 years in corporate America to Curry a culture. That I wanted to show up and go to work in every day. You know, again, coming back to the gratitude thing, I spent 15 years in jobs that I was not that inspired by, but boy, did I learn a ton? Boy was I so grateful to have that experience?[00:24:50] Boy, I learned what I did not want. And that was really more important, not just like intellectually, like we talked about before, but like I got to [00:25:00] experience it in my body. What it was like to work at a bank where they didn't give you a holiday off, you had to take a vacation day. If you, for me, you know, the Jewish holiday was a one time, a year thing that I observed, and that was a vacation day for me.[00:25:15] And it was like, wow. You know that welcome to the world. I mean, I was 22 years old when I'm learning this lesson, you know? Thank you. Thank you. Fast forward to today, you know, Juneteenth, like it's off. Take it off, that's it that's, you know, I don't care. What do whatever you want on that day, we're taking it off.[00:25:35] And I learned that lesson through those experiences. So for me, culture kind of getting back to your question and culture was about, about who I put on my team. It's kinda similar to the comment you made about, you know, role modeling for your daughters. You know, for me, It's a matter of culture will be built by the example of the people that are there.[00:25:58] It's not me. You [00:26:00] know, I I'm the visionary right in the EOS world. That's my role. I'm the visionary, the implementer, the, the rest of the team. They're the ones that are making it happen and they make it happen by just being who they are. So we look, we look for skill, passion effort, and you've got to have the passion for the things we believe in.[00:26:24] So that our culture can really be something more than just words written on the wall or some idea in my head. [00:26:32] Bob Wierema: [00:26:32] Yeah. It's so great to, to think through how you do that. I think [00:26:37] one of the things I want to [00:26:38] come back to, and then I want to actually come back to what you were just talking about is like, So you're 15 years in corporate America, and you're, you're doing what I'll call like paid training, basically.[00:26:50] Like [00:26:50] you're getting paid to learn all these lessons before you [00:26:53] go to do your own thing. Did you always [00:26:56] know you wanted to do your own [00:26:57] thing? Did you always know it was real estate? [00:27:00] And then like also what made you finally just go. I'm done with this. Like I'm going out on my own. [00:27:07] Brett Kaufman: [00:27:07] Yeah, no, I really didn't know.[00:27:08] I wanted to do my own thing. I think that I was too unconscious, you know, kind of early in my career to really know what I wanted. And, and, and when I did have some kind of thread of, of something that I thought I would want, I didn't have the confidence or courage or capabilities to actually go do it. So, I mean, I can go back to.[00:27:33] I was a lousy student. I just kind of like, this is all again, kind of connected to my childhood. You know, I learned to disassociate from, you know, kind of the chaos. So that meant I didn't ever pay attention in school. And the way school was taught was not like catered to, you know, how I learned. So I was allows the student, but I remember sitting in a, in a class in college, one of the few I attended.[00:27:59] You know, I, I [00:28:00] graduated, but I, I really learned I was on like a, more of a, a life learning track than, the academic one, but I sat in a psychology class where I thought, wow. This is interesting. I could do this, but, but again, like immediately programming comes in business success, looking good, you know, work hard.[00:28:20] Right. So I'm in banking because I wanted to impress my girlfriend's parents, you know, which turns out to work because we've been married for 20 years now. Like, you know, but like, you know, I mean, I'm not lousy banker. Like I'm not, you know, so I'm spending most of my career just going like. How can I impress my girlfriend's parents?[00:28:41] How can I now provide a living for my wife? How can I make enough money to take that vacation? And that's kind of where my mind is and what happens is. I'm about maybe, I don't know, six, seven, eight years into my prior job to starting [00:29:00] this company. And I start to get a little bit of an itch to go really.[00:29:05] I think just make some money. I thought, you know, I'm not making enough money doing this. I'm going to make some extra money. And I did what, like, they kind of tell you. In real estate in today know real estate schools. They didn't have that when I was in college and they say, you know, go, just buy a duplex.[00:29:23] That's like a thing, you know, like, do you want to get into the industry? You know, you've got three ways to do it. You can work for a developer, which is really hard to get a job with no experience. You can go into banking or appraisals or finance, some kind of surrounding industry. Or you just go buy a duplex, you know, and most people go, well, how do you do that?[00:29:46] I don't have any money. You know, I don't know how to do that. And that's kind of where I was. I just used an old banking tie. I had no money. I found a duplex, I bought it and I [00:30:00] started to. Go to work on an idea that I had about how I could turn these kind of inner city duplexes into kind of high design units at an affordable price point.[00:30:14] And that just started to really put me on a path where I did it. It worked, I made some money. I'll never forget cashing that check going. Wow. I did that like that, that was like, that was pretty cool. That was fun. And I, it took me still, you know, probably another five years to make the jump from that point.[00:30:38] But that was the beginning of me being an entrepreneur thinking, you know, now I did, you know, I'm in strategic coach and they talked about the four seats commitment. Courage capability and confidence. And they go in that order. So when I, when I bought the duplex, I made a commitment, then came all the fear.[00:30:59] Am I going to [00:31:00] fail? Is this going to work? And as I started to go through it, you know, I got the courage to go through it. Then I started to realize like, Hey, I actually know what I'm doing here, capable. And then I was confident. And, you know, you keep kinda jumping back in on that. I brought all that learning back to my company.[00:31:17] We started to rehab. All of our old units started to work there. I started to use that confidence, those capabilities to keep kind of going through that cycle to the point where I was ready to make a jump. And, and it wasn't just the kind of four CS. It was also at the same time. there was, there was three.[00:31:39] Key events. And I know this is maybe a long answer, but I think these are kind of important things to touch on. And we talked about it a little bit before, but all within a three month period, I went to landmark forum. I started working with Chet. They built a lead. Landmark taught me that I could [00:32:00] create anything.[00:32:00] I wanted to create that my past was not defining my future. Built. The league, taught me how to have a world view and an Opus and really kind of write what I wanted to do with my work and my life. And then I went to something called summit series, which was a, it was a, it was actually on a cruise ship. and it was a big kind of.[00:32:23] A conference of sorts, but it was all these young entrepreneurs that were like doing super cool shit. It was like the founders of, or like Google and PayPal, early days of those guys, charity water, wasn't just tech. It was philanthropy, environmental stuff. I mean, all these super creative entrepreneurs.[00:32:45] Gary V was there. I'd never heard Gary V before. This is 2009. I actually ended up at a dinner with just Gary V and two other people, which was like totally random, but it just blew my mind. And I [00:33:00] came home. I'm like, wait a minute. I can create my future. This is what I believe. And I just saw a whole boat full of people doing it.[00:33:08] I'm taking the jump really, you know, kind of the combination of all those things that got me to start my own [00:33:14] Michael Moore: [00:33:14] business. Hey, Brett, you talked about skill, passion, and effort. How do you know for, for our other business owners, entrepreneurs, C-level listeners, how do you go about identifying talent and then retaining [00:33:33] Brett Kaufman: [00:33:33] the talent?[00:33:35] Well, you know, it's a bit of an art. It takes some work and some experience to do that. You know, when we, when we first started a company, I was a little too. Focused on the passion piece of that equation. I was so, so convicted that we had to have a culture of a certain time that we were go out and hire people out of industry that had no experience.[00:34:00] [00:34:00] And in some cases that was good for our leasing people. I didn't want the industry normal kind of typical salesy approach. You know, this is in 2011, we were kind of one of the first to make sure everybody was working on iPads and, you know, doing all the cool techie stuff. So I was hiring people out of retail, people that had brand experience.[00:34:25] And in that case, you know, the lack of skill was really. A benefit. But when it comes to maintenance, when it comes to accounting, when it comes to finance comes to operations, you need people with skill, right? So, you know, we've had kind of calibrate that and try to find people that have all three, they can demonstrate all three.[00:34:49] And you know, what happens when you have that kind of a high bar is it's much harder. To attract talent, but it's worth it because you [00:35:00] can retain people and it makes your life easier. If you've got really a players, top talent, people that have all three of those things, it frees you up to do the things that you're really good at passionate love that love to do.[00:35:16] And so it's just a discipline of ours that we really stick to. [00:35:20] Bob Wierema: [00:35:20] Brett talk about too, [00:35:22] you know, I know that you guys are using built [00:35:24] to lead it, Kauffman. Talk about that investment in your [00:35:28] people [00:35:29] and how important that is. You know, when you talk about training development and building culture, [00:35:35] Brett Kaufman: [00:35:35] Yeah. I mean, it comes back to kind of the comment around expansion and kind of why we do what we do purpose for me.[00:35:43] And, and, you know, this is much easier for me to say now that we're, you know, almost 10 years into this and I've had a lot of success, but for me, All along. I have always gotten the most pleasure out of seeing [00:36:00] people grow in their lives, but it really probably goes back to that psychology class. It's probably what I was meant to do and work that I'm actually coming around to now.[00:36:12] But I, I started to really do it through my company and built the lead was. I'm one of, it's not the biggest vehicle that we utilize to really help. Other human beings, which is ultimately the most important part of everything that I do now, I am super focused on creating new companies, new products, new organizations, investing, coaching, speaking, the podcast.[00:36:43] It's all about how do we improve the human experience? How do we make. A difference in other people's lives and built the lead does that. So, you know, when, when I have somebody that comes to me and says, and this has happened to me, actually a couple of times recently [00:37:00] they've turned to me and said, Hey, I'm leaving.[00:37:02] I'm going to do X. I've always wanted to do that. And I learned that here. I learned that I should go follow my dreams. I wrote my Opus. I know that I believe. And I'm going to taking the job. That's to me like high five, like, I don't care. What kind of hole you just left in my company who I'll fill it, but like high five.[00:37:26] That's why we're here. When somebody, you know, we say, we want you on fire either here or there. Right. It's built lead thing. So, you know, to me, Not only has it been incredibly impactful in my own life to be on fire, but it also gives people that opportunity, in their lives. And, you know, that's just like a triple bottom line.[00:37:52] Cause I've got people that are on fire, share my passion here. And then I've got some that are going out into the world [00:38:00] and sharing their passion in the world, you know? And I think because. We have that mind step because we have that kind of built into the company. I think it also hits our bottom line. I mean, I think it's part of the reason we're we're successful.[00:38:16] And I actually don't know if that's true, but that's what I tell myself. And I've never really cared enough to find out cause the other parts are just too important to really care. [00:38:29] Michael Moore: [00:38:29] No bread. I really appreciate that mindset because I've left. Jobs before knowing that, you know, and understanding who I am and where I'm going and the things I want to accomplish, you know, maybe I had done all that I could do there.[00:38:43] And it was time to branch out in a different direction and have that previous person not be excited about that is just not, I don't think that's truly leading from the front, like you're talking about. And you know, if, if, if that's your, your goal to have [00:39:00] that. Have them have that deep understanding of themselves.[00:39:03] Although I was reading an article you were quoted in this morning that Carl Young quote, the privilege of a lifetime is to become who you truly are. I mean, that's what you're talking about, right? [00:39:15] Brett Kaufman: [00:39:15] Yeah. Yeah, it is. And, you know, you know, coming back to the, to the role modeling, you know, the other, young quote that I love along those lines is I won't get the exact quote, but it basically talks about the, the life of the unlived parents and that, you know, and that, that one was really one of the big ones that got me that.[00:39:39] Take the jump that I needed to show my kids what it meant to really live and to not be filled with regret and resentment and worry and doubt, you know, that the taking a jump and an investment in my life, you know, really would be the most important thing I can do for me [00:40:00] and for them and for others. And you know, I'll never forget Chet once said this to me, and I've heard this kind of in strategic coach now, I think Chet said.[00:40:08] At the time, you know, whatever it was going to cost was about the price of like an administrative assistant. And he said, you know, You could have that and that's going to like, get you, whatever it gets you, right. Or, you know, you can invest in this and it'll maybe change your life forever. And boy, has that been kind of the cheapest investment I've ever made?[00:40:32]when I think about, you know, kind of how it's changed me, My relationships with my wife, my kids, my family, and my business. I mean, you know, cause some people, you know, want to talk about, you know, the bottom line, you know, I've made way more money because of bill to lead and you know, the other kind of way to look at it.[00:40:53] You know, Dan Sullivan from strategic coach talks about it's an investment, you know, it's not, it's not an expense, [00:41:00] it's an investment. And you get to decide, is the investment paying off or is it not. And in my case, you know, I've found the more that I engage in learning, the more I engaged in networks, the more I surround myself by other really smart people that also have the same mindset, the same abundance growth mindset that investment pays off over and over and over again.[00:41:27] Brett. [00:41:27] Bob Wierema: [00:41:27] How do you, how do you separate chasing the dollar versus chasing and living like your life and your living, your, you know, as we talk about and built to lead your Opus or what your, your dream is like, how do you separate those two? Because what, what I realized, sometimes you talk to some folks it's like, Hey, if I just get to this point, [00:41:46] I'll be good.[00:41:48] And then you get there. And that next milestone is, is [00:41:52] up in front of you. [00:41:53] And what I've tried to do is separate [00:41:55] those out. Cause [00:41:56] if I keep doing that, like my fiance is always like, [00:41:59] yeah, but if you do [00:42:00] that, you're just going to find something else [00:42:01] to go to, which is what built the leads got me to do is [00:42:04] realize more that it's not just about the dollar.[00:42:07] So how do you think about that? [00:42:09] Brett Kaufman: [00:42:09] Yeah, I mean, there's a lot of different kind of threads to pull on there. You know, one is that. I, I, I learned not to look at them as separate. That's the, that's the thing, like I'm a for profit business, but I'm also trying to really make my difference in the world. And, and I don't think those two things are separate.[00:42:31] And in fact, I actually think that the key to me making. Money is really the passion for, for trying to change the world. And the more I understand that, the more that I experience that the more I realized how wide open that is. Like, for example, Headspace, you know, the meditation app, it's got like a billion dollar valuation.[00:42:57] No, I don't know how the, I don't know the origin [00:43:00] story of that, but I sure as hell know, 20 years ago when I started meditating that had, I had the confidence. And the, and the courage to go, Oh, wait a minute, wait a minute. If you could kind of bring this to the masses, I can make a billion dollars. You know, I didn't, I didn't know that then, but that is the way forward.[00:43:19] That is how I think money is made is finding those things that you really, really are passionate about and connecting the two. And then, you know, the kind of. You know, Chateau, Brianne quote, from bill to lead that, you know, you can't tell the difference if you're, you know, playing or working, you know that right.[00:43:37] So that's kind of the goal, but there's, there's also, you know, kind of some mixed feelings that I still grapple with on the kind of throwing the stick out. You know, part of me thinks that's really good. Part of me thinks that you, you should have really, you know, big dreamy. Aspirational goals and you [00:44:00] should hit him.[00:44:01] And when you hit him, you should throw it back out. And that's part of, kind of, you know, what drives you forward. I think you have to though at the same time, kind of check in with yourself and decide, well, you know, what's really running here. most commonly and for me, I had. Something that I call not enough.[00:44:26] Right. And that was part of my childhood again, that, you know, there was this big, big, you gotta be perfect. You gotta look the part, you gotta sit up straight, shake a hand, look in the eye and make money. Be successful. Big, big, big wealth, wealth, wealth. Well, That was fine. Cause it's served me to get to where I am.[00:44:48] But at a certain point I realized, no, wait a minute, why am I continuing to do this? I have enough, I am enough, but why, why do I throw the stick back out? And [00:45:00] when you, when you kind of make that shift, you're like, alright, well I'm throwing it out because. Here's what I'll do with the money. You know, I can continue to invest in other people.[00:45:09] I can continue to give back. I can continue to create a life for myself. That's joyful and fun and full and whatever. Right. It's not that you got to say, you know, I got to stop making money. Money's bad. You just need to kind of be aware of what you're doing and realize why you're doing it and make sure my case, you know, in this quarantine has been really amazing for this, that you're not on that treadmill.[00:45:40] And like in that rat race and unconsciously, you know, trying to get more and more and more and missing. That kind of very thing that you're actually after, which is like love and connection and time with your family and, you know, things that, you know, I find to be more fulfilling than a dollar. [00:46:01] [00:46:00] Michael Moore: [00:46:01] Do you think the 20 years of focus on meditation helps keep all that clear?[00:46:08] I think so many of us have ideas like that, but then you get sidetracked you're over here, you just, you miss that, that ability to truly focus on the important things and his meditation helped with that. [00:46:23] Brett Kaufman: [00:46:23] Absolutely. It has helped. With that. And, you know, I want to also kind of just say, like, it's not like a silver bullet.[00:46:32] A lot of people feel like they struggle with meditation. And I did for probably 10 years, you know, I was. Thoughts thoughts, thoughts, monkey burning monkey brain, you know, is it working? I don't know if I'm doing it right. You know, and, and wherever you start and wherever, whatever experience you have, it's perfect.[00:46:51] That's exactly what you need. You know, they say, if you fall asleep, great, you were tired. It's fine. You know, if you have thoughts the whole time, perfect, you [00:47:00] needed to move your thoughts. And so, you know, I'm a huge fan and proponent yet, you know, as time has gone on and in more recent years, my routine has expanded beyond meditation.[00:47:16] You know, so like a morning for me is I woke up this morning. I meditated, I have kind of like an affirmation prayer that I use that I just repeat every morning. I write in a journal every day and I've started this new thing about kind of like one life lesson that I, have, learned in a story. And I write that out every day I worked out, I sat in my sauna, you know, went downstairs.[00:47:44] Returned to me, email, grab a cup of coffee and here I am. And you know, at nine 30, you know, and I'm usually getting go on nine, nine 30, which is, which is also a new discipline for me, you know? And, and by the way, before that, I, I made sure I got, you [00:48:00] know, seven to eight and a half hours sleep. That's also a key part of it.[00:48:05] You know, I'm feeling like I've, I am really ready to go. You hit that point. Cause you know, I've, I've moved a lot in energy. I've gotten a lot of stuff kind of out of me that has me showing up clear and conscious and energized and focused and you know, Happy. So it's not just meditation, you know, it's, it's, it's a number of things and, and that continues on throughout the day.[00:48:33] I mean, I, you know, I now, you know, have lunch with my son every day. I'm working from home right now. I, you know, we'll, you know, go for a run or play tennis at the end of the day, before we have dinner. And. You know, I'll, I'll take some time to read, you know, later in the evening, spend time with family, take a walk with my wife.[00:48:54] I mean, all of those things really, really add up to how you [00:49:00] can go. You know, the idea is that you, you don't wait until your, your battery on your car dies. before you start driving, you know, and before you charge it, you charge the car and then you drive, you know? And so that's kind of the philosophy I have is you gotta constantly be charging your batteries so you can drive [00:49:22] Michael Moore: [00:49:22] great perspective.[00:49:23] Bob Wierema: [00:49:23] Right. I was, I was looking for you this morning on the Peloton, but I didn't see us. So [00:49:27] we'll [00:49:27] have to find another one for that. [00:49:30] Brett Kaufman: [00:49:30] Yeah. Well, that was fun. I, I, you know, and then that group got me going and, you know, there is something about, you know, being with other people and I've not been on the bike since, it's too nice for me to be riding indoors.[00:49:46] So I go out and run or do something else outside, but, that was fun. You know, there was a lot of learning in there that group, the motivation that trash talking, you know, dot me going. I'll tell you, I, I really [00:50:00] enjoyed that. [00:50:00] Bob Wierema: [00:50:00] So Michael Chet, the mutual coach we work with during when this whole isolation thing started, right?[00:50:07] He's like, we're going to do this tour de isolation [00:50:12] for all these people that have Peloton. And he, [00:50:15] he was, you know, we had all get on the bike at seven [00:50:18] 46 in the morning and or whatever the time was in, in we'd have what part? We had 22 people on there, something like that. Yeah. It was a good group. And. I mean the, the [00:50:28] personal records [00:50:29] that were set, the people pushing, I mean, it was like [00:50:31] you would get on.[00:50:32] And usually when you do a 45 minute ride, the first five minutes, [00:50:36] it's like a warmup, but [00:50:37] everybody's getting nine, 10 minutes before. So that when we start, they're just going full go. And it was like, I remember getting off at the one and [00:50:46] Chad actually calls me after [00:50:48] and I [00:50:48] Brett Kaufman: [00:50:48] had been laying on the [00:50:49] ground for like 30 minutes.[00:50:51] Cause I just had [00:50:52] nothing left in me and I'm like, [00:50:54] I'm riding it. Stationary bike and just put in, lay in everything on the table. But like, [00:51:00] it was like, how do you [00:51:00] create that? And that's what Chad's been taught. We've been targeted. How do you create that Peloton with your team? How do you create that [00:51:07] thing?[00:51:07] That people are always [00:51:08] pushing each other and, you know, a healthy amount of shit talking in there too, and, [00:51:13] and bust in each [00:51:14] other, which is fine. I think. I like to think of myself as a rather athletic person. Right. And I'm like at the bottom of this group [00:51:21] and Chet has not [00:51:22] let me forget that, you know? So like [00:51:25] if you're at the bottom, I'm pretty sure I was, I was beneath you.[00:51:30] And you know, it's a funny thing because what happened was I really thought I was, you know, at the bottom. but, but there's another guy here in Columbus is a good friend of mine. Also a client. And we were kind of debating, which one of us was at the bottom, which is Chad had that power in a weight ratio thing.[00:51:48] And I was just focused on output. I'd win on output, but I lose on powered away. And so we would, we would argue over that, but, but what I ended up doing [00:52:00] was what motivated me was the personal best. And so to me, that was kind of an interesting learning is like, if I just go out. And beat my best every time what happens and, and, you know, I ended up putting up numbers.[00:52:16] You know, I, I never thought I could do. just watching that little, you know, number and my staying above it, you know, how far above it can I get and, you know, just kind of, you know, learning that, you know, maybe that's all you need to do is go out and do your best every day. I know [00:52:34] Michael Moore: [00:52:34] that's no, that's great.[00:52:36] Well, Brett. [00:52:37] The one thing I wanted to touch on too, that you've mentioned throughout this whole thing was you talked about then constantly kind of going back to this passion you have for sharing and giving back. [00:52:47] What does that mean for you going [00:52:48] forward? [00:52:49] Like, what are some things that you're doing in that world [00:52:51] that are, that are giving you the opportunity to share and give back?[00:52:56] Brett Kaufman: [00:52:56] Yeah. You know, it's a lot of things and it's kind of continuing [00:53:00] to evolve. So w you know, we do a lot of engagement with community, a lot of nonprofit work. I'm a big believer in collaboration. So we, we're an early investor and do a idea that, you know, it was really nothing more than an idea at the time, but it turns out that now it serves as a portal for.[00:53:22] The corporate community of Columbus to access, volunteer philanthropic opportunities in the city. We had just wanted to make that a big part of our business. We were trying to do it ourselves and. somebody came into my office and had kind of this technology to do it. And, and so we invested in, so now every kind of big corporate company in the city has hundreds of people volunteering around the community, that kind of stuff.[00:53:52] You know, we, we love to do, I do a lot of mentoring and investing in entrepreneurs, [00:54:00] supporting people in their work in life. I'm, you know, kind of learning. Coaching I've been doing it kind of casually and informally, but I'm starting to kind of learn how Chet does things, how other coaches work and, and start to do some more coaching.[00:54:18] I think things like the podcast are my way of giving back. As, you know, not everybody has the Joe Rogan deal. So mine is kind of falling into the investment category at the moment. And, and, and, you know, but I love it. And I think that, you know, when I'm out walking around and somebody stops me and says, Hey, you know, I really got a lot out of that podcast, you know, to me, that's how I'm giving back.[00:54:46] I'm speaking, I'm sharing this story. I hope it means something to people. you know, again, we'll, we'll do a lot in the kind of charitable volunteer serving on boards, that kind of thing. But, you know, [00:55:00] mostly I think it's about really, being with other individuals and supporting them in their journey is.[00:55:07] Directly as you can, either with your time or your money, you know, trying to do that full capacity. [00:55:15] Michael Moore: [00:55:15] So, Brett, one of the things that we talk about on this podcast a lot is, you know, there's that saying? You heard probably when you were growing up of, it's not what, you know, it's who, you know, and then Bob and I talk about it's, maybe it's not so much who, you know, it's, who knows you.[00:55:33] And so with, with this platform, What else do you want to share with our audience about the true breadth and where you're headed? [00:55:43] Brett Kaufman: [00:55:43] You know, the true bread? That's a, that's a good question. I mean, it's, it's still emerging. I think, like I said, it's a work in progress, but you know, I think what I'm learning is what I'm starting to land on is that, You know, the, the true bread is, is both [00:56:00] kind of, this, paradox of, of, you know, kind of creating, really making things happen, but doing it from a place of full expression from vulnerability, from the sharing myself, and my experience in life with people in its entirety, honoring the things that, you know, really, I think are oftentimes.[00:56:24] Not as broadly accepted, you know, that continues to be a theme, that kind of story about meditation. Well, what kept me from really doing the Headspace kind of thing. And I, that wasn't my idea, but you know, when I, when I started meditating, I was hiding in my car doing it, not telling me, telling anybody I was doing it 20 years ago.[00:56:47] It wasn't really. Cool to meditate. Right? So the more that I can kind of buck the, the, the kind of societal programming and not worry what's accepted and what's [00:57:00] not. And just honor those things that feel really true to me, to me, that's where the true Brett is emerging. And, you know, this idea of really kind of trying to.[00:57:14] Elevate consciousness to optimize the human experience to kind of aim towards this oneness, you know, with, with what's going on in the world right now. You know, my belief is that it is our target goal purpose. In life to aim for oneness. And that's really what I'm after. I'm trying to figure out how to can constantly do my part, to bring people together, to put our differences aside, to not let the separation, you know, really kill us.[00:57:47] Cause I think that's, that's the biggest. Issue that we face. and, and how to do that, you know, in a variety of ways through starting businesses, you know, supporting [00:58:00] entrepreneurs, coaching individuals, and work in life and working on myself above all else, constantly, you know, continuing to improve myself, loving my family, and friends, you know, that's, that's really, you know, kind of what I'm, committed to.[00:58:18] Michael Moore: [00:58:18] That's great. Yeah. As we talk about, you made the comment of being on fire, I can definitely see that with you. I love the passion and, and like this whole, [00:58:27] Brett Kaufman: [00:58:27] your whole thing [00:58:28] Michael Moore: [00:58:28] about optimizing the homey experience. And I love, [00:58:31] Brett Kaufman: [00:58:31] love [00:58:32] Michael Moore: [00:58:32] getting to know you better and talk to you more, and we really appreciate you spending some time with Michael and I today that to share your story and your words, wisdom.[00:58:40] I know I took a lot away from our conversation today, just personally. So we appreciate you sharing everything. [00:58:46] Brett Kaufman: [00:58:46] Yeah, no, it's my pleasure. And, you know, it's always a pleasure to be with other built to lead clients who, you know, are, are focused on trying to, live their best life and, and, [00:59:00] you know, On purpose and, and that's always fun.[00:59:03] And I really am appreciative of what you guys are doing. I think, you know, the idea of sharing these stories is really important. It will make a difference in people's lives and, you know, it's, it's, somebody said, you know, when. When one teaches two learn. So, you know, for me, I've found that, you know, as I'm, you know, listening to people's stories, I'm learning a ton.[00:59:25] So yeah, it's for other people, but it keeps giving to me over and over again. So, I'm sure that'll be your experience too. And, yeah. Thanks. Thanks for having me. [00:59:36] Michael Moore: [00:59:36] But if your son needs another tour of. The UT campus down there in Austin. I'm happy to oblige hookah. [00:59:45] All right. That's great. I'll be there in August so far.[00:59:49] They're planning on going back on time. So we'll be, we'll be moving in and the heat. but we're excited for him. We we've spent some time there and [01:00:00] it's a great city and an awesome school and he's, he's all fired up. So it should be fun. Well, we'll [01:00:06] make sure that everybody gets to know to visit your [01:00:08] podcast.[01:00:09] We'll tack that. And then [01:00:10] the, the notes, the gravity podcast and, and, you know, if they move to Columbus, make sure you're moving into a coffin, development. So thanks again, Brett. We appreciate the time. [01:00:20] Brett Kaufman: [01:00:20] Yeah. Thank you guys. I appreciate it. Thanks for having me.[01:00:30] Michael Moore: [01:00:30] thanks so much for tuning into this episode of the client. If you enjoyed the episode, please consider subscribing. And if you know someone who you would think would enjoy the podcast, Feel free to share this with them. Thanks again. And we'll see you on the next episode. [01:01:00] . 

Brett Kaufman, founder and CEO, has been working in real estate development through the investment, banking and development lens—for 20 years. During this time, he has developed, leased and/or sold over 10,000 homes and developed a variety of commercial, retail, land, and office projects. Since founding the company, Kaufman Development has donated numerous resources to various philanthropic organizations, including Besa, KIPP Journey Academy, Community Shelter Board, Ohio State University Star House, Hunger Alliance, Ronald McDonald House, OSU James Cancer, Columbus Jewish Federation and many others. Brett personally has donated much of his professional life to many community organizations, and various committees, including Adjunct Professor Ohio State Fisher School of Business, Agudas Achim Synagogue, the Columbus Jewish Federation, and the Columbus Jewish Day School. Brett also serves as board member for The Columbus Partnership, Greater Columbus Arts Council, and the Wexner Center for the Arts. His professional accomplishments have been recognized by a variety of generous awards and designations. He was twice named Developer of the Year by the Building Industry Association (BIA); is past president of the Columbus Apartment Association; and serves on many civic boards throughout Central Ohio. In 2012, he was named Next Generation Builder of the Year by the BIA, and in 2014, Brett was honored as Ernst & Young's Emerging Entrepreneur of the Year. Brett has been recognized as one of the top 50 leaders in the region for his ability to drive innovation within his organization, impact his employees and the community-at-large, as well as lead Kaufman Development in a direction that is built to transform. In 2015 and 2016 Brett has been honored with Smart 50 and Fast 50 awards and was recently listed at #657 on the Inc. 5000. What you'll learn about in this episode: How Brett entered the world of real estate via a journey that includes architecture and banking Why Brett founded Kaufman Development on the principles of philanthropy, wellness, innovation, and sustainability How Kaufman Development works to develop real estate properties centered on creativity and community development How Kaufman Development is expanding beyond Columbus, Ohio, including working on a project in partnership with the Green Bay Packers Why Brett refocused his life on lifting up communities, and how he first began doing the work he does Why Brett believes passionately in helping people, and why he sometimes questions the path he is on Why our hobbies, interests, and passions are seldom things we look to for our purpose in life Why Brett's difficult childhood involving divorce and abuse shaped his views on self-care, mental health, and perseverance Why opening yourself up to the help you need to overcome your challenges is the first step to taking action What advice Brett has for people needing to overcome trauma and find internal healing and happiness How to connect with Brett Kaufman: Website: www.livekaufman.com Website: www.gravityproject.com

Today, Brett takes listeners through his simple yet impactful morning routine, sharing the disciplines that help him release energy to be freer throughout his day. Brett discusses his love of reading and why he enjoys having multiple books in process at once, sharing insights from titles such as The Creative Act by Rick Rubin and The Power of Kabbalah. Brett also touches on the importance of journaling, both as a form of meditation and as a way to practice conscious creation and gratitude. He shares his thoughts on the practice of Julia Cameron's "The Artist's Way" morning pages, and encourages listeners to allow their energy to flow freely and connect with the constant stream of energy moving within all of us.Today on Gravity:Starting the day: releasing and moving energyGoing deeper with Brett's disciplines of reading & journalingHow to show up more fully in your lifeDreaming, gratitude, and conscious creationBooks:The Creative Act by Rick RubinThe Power of Kabbalah by Yehuda BergLetting Go: The Pathway to Surrender by David HawkinsThe Artist's Way by Julia CameronConnect with Brett:Instagram: @brettkaufmanWebsite: thegravitypodcast.com This show is produced by Soulfire Productions