Podcasts about marketing you can

Two decades ago, Business Week said today's guest “may be the ultimate entrepreneur for the Information Age,” because he's as focused on spreading ideas as the ideas themselves. He is a world-renowned speaker and author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. Entrepreneur said his blog was “one of the most-loved marketing blogs on the internet.” He writes about the post-industrial revolution, the way ideas spread, marketing, quitting leadership, and most of all, changing everything. Some of his most well-known books include “Linchpin,” “Tribes,” “The Dip,” and “Purple Cow.” At the time of this interview, his latest book was “This Is Marketing.”  He has founded several companies including Yoyodyne and Squidoo – and he is the founder of altMBA and The Marketing Seminar, online workshops that have transformed the work of thousands of people. In recognition of his ability to create and spread powerful ideas, he was inducted into the American Marketing Association's Marketing Hall of Fame. Please join me in welcoming Seth Godin. Dive into an insightful conversation with Seth Godin as he shares wisdom on leadership, marketing, and the power of spreading ideas to create positive change in the world. In this episode, we discuss: ⭐ Seth emphasizes the importance of earning trust in leadership, discerning who genuinely aligns with your vision and those who don't. ⭐ Learn from his journey as he shares insights on accepting failure, discovering his leadership strengths, and the essence of true marketing that brings about meaningful change. ⭐ Gain valuable perspectives on education, parenting, and future skills as Seth discusses how schools cultivate compliance and the role of parents in nurturing essential skills in children. ⭐ Explore his marketing philosophy centered around clarity of purpose, understanding the audience's needs, and maintaining an abundance mindset focused on giving rather than receiving.  Listen to this episode with Seth Godin for a marketing masterclass that'll leave you feeling like you've hit the jackpot of ideas! Links Seth Godin on Twitter and LinkedIn www. sethgodin.com www.seth.blog Seth's podcast: Akimbo Sonder – n. the realization that each random passerby is living a life as vivid and complex as your own. Watch 2-minute video from “Dictionary of Obscure Sorrows.” Books mentioned in this episode: “Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences” by Robbie Samuels “This is Marketing: You Can't Be Seen Until You Learn to See” by Seth Godin Seth's written nearly 20 books. You'll find them all, including “Linchpin,” “Tribes,” “The Dip,” “Purple Cow” at his Amazon Author Page. On the Schmooze is a podcast that features interviews with talented professionals who have overcome challenges to achieve success. I ask probing questions, and guests share untold stories about their leadership journey and how they built and sustained their professional network. Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered. Learn more about your ad choices. Visit megaphone.fm/adchoices

"Once you claim a story, once you commit to wanting to help people change, to take them on a journey from here to there... then you're on the hook. On the hook to deliver. On the hook for what happens next." -Seth Godin   Welcome to the eighth installment of Free Flow Thoughts featuring This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin. Andrew reads a passage from this book and then shares his thoughts and insights afterwards. 

"Once you claim a story, once you commit to wanting to help people change, to take them on a journey from here to there... then you're on the hook. On the hook to deliver. On the hook for what happens next." -Seth Godin   Welcome to the eighth installment of Free Flow Thoughts featuring This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin. Andrew reads a passage from this book and then shares his thoughts and insights afterwards. 

"If you're going to be the cheapest, you'll need to be the absolute cheapest in the entire market... but is that really the type of experience you want to give people and are those really the clients you want for your business?" - Andrew Gottlieb   Welcome to the seventh installment of Free Flow Thoughts featuring This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin. Andrew reads a passage from this book and then shares his thoughts and insights afterwards. 

"If you're going to be the cheapest, you'll need to be the absolute cheapest in the entire market... but is that really the type of experience you want to give people and are those really the clients you want for your business?" - Andrew Gottlieb   Welcome to the seventh installment of Free Flow Thoughts featuring This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin. Andrew reads a passage from this book and then shares his thoughts and insights afterwards. 

"Your job as a marketer is to find a spot on the map with edges that some people want to find." - Seth Godin   Welcome to the sixth installment of Free Flow Thoughts featuring This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin. Andrew reads a passage from this book and then shares his thoughts and insights afterwards. 

"Your job as a marketer is to find a spot on the map with edges that some people want to find." - Seth Godin   Welcome to the sixth installment of Free Flow Thoughts featuring This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin. Andrew reads a passage from this book and then shares his thoughts and insights afterwards. 

"Everything that we purchase, every investment, every trinket, every experience... is a bargain. That's why we bought it. Because it was worth more than what we paid for. Otherwise, we wouldn't buy it." - Seth Godin   Welcome to the fifth installment of Free Flow Thoughts featuring This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin. Andrew reads a passage from this book and then shares his thoughts and insights afterwards. 

"Everything that we purchase, every investment, every trinket, every experience... is a bargain. That's why we bought it. Because it was worth more than what we paid for. Otherwise, we wouldn't buy it." - Seth Godin   Welcome to the fifth installment of Free Flow Thoughts featuring This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin. Andrew reads a passage from this book and then shares his thoughts and insights afterwards. 

"Market Driven... Who is driving the bus? Every organization, every project is influenced by a primary driving force." -Seth Godin   This week, we have our fourth installment of reading a passage from This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin and giving some insight into the passage. 

"Market Driven... Who is driving the bus? Every organization, every project is influenced by a primary driving force." -Seth Godin   This week, we have our fourth installment of reading a passage from This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin and giving some insight into the passage. 

"In my opinion, people tend to view marketing as a heroic, all-in-one campaign you undertake that will scale your brand to the next level. In reality, 99.99% of brands don't have that type of budget for Superbowl ads, for this monumental, once in a lifetime experience." -Andrew Gottlieb   This week, we have our third installment of reading a passage from This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin and giving some insight into the passage. 

"In my opinion, people tend to view marketing as a heroic, all-in-one campaign you undertake that will scale your brand to the next level. In reality, 99.99% of brands don't have that type of budget for Superbowl ads, for this monumental, once in a lifetime experience." -Andrew Gottlieb   This week, we have our third installment of reading a passage from This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin and giving some insight into the passage. 

In today's episode of Free Flow Thoughts, Andrew will be reading another passage from the book This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin and giving some of his thoughts on the passage. 

In today's episode of Free Flow Thoughts, Andrew will be reading another passage from the book This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin and giving some of his thoughts on the passage. 

"Marketing is not a battle and it's not a war, or even a contest. Marketing is the generous act of helping someone solve a problem... Their problem. It's a chance to change the culture for the better. Marketing involves very little in the way of shouting, hustling, or coorsion. It's a chance to serve, instead." - Seth Godin   This is a new segment of our podcast called Free Flow Thoughts. In these episodes, Andrew will be reading a passage from a book he's drawn inspiration from and give his commentary on it.    In today's episode, Andrew will be reading a passage from the book This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin. You can click this link to purchase his book on Amazon.    We hope you enjoy this new segment of our podcast! 

"Marketing is not a battle and it's not a war, or even a contest. Marketing is the generous act of helping someone solve a problem... Their problem. It's a chance to change the culture for the better. Marketing involves very little in the way of shouting, hustling, or coorsion. It's a chance to serve, instead." - Seth Godin   This is a new segment of our podcast called Free Flow Thoughts. In these episodes, Andrew will be reading a passage from a book he's drawn inspiration from and give his commentary on it.    In today's episode, Andrew will be reading a passage from the book This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin. You can click this link to purchase his book on Amazon.    We hope you enjoy this new segment of our podcast! 

School leaders who want to build a strong school brand recognize the importance of learning specific skills to do so effectively. This month Joe and T.J. offer two books that reinforce their 5 ways that school leaders can think like a marketer and tell your school's story. Culture is King--Marketing is about who you are, not what you are Great Brands Make a Difference--Marketing is about innovation and leadership First Follows Matter--Marketing is about knowing “the others” Stand Out Amongst the Crowd--Marketing is about being unique Show Up Regularly--Marketing is about being consistent Joe's Pick: The Power of Small: Why Little Things Make All the Difference Featured Authors: Linda Kaplan Thaler & Robin Koval Joe is a huge fan of Thaler and Koval's work. The Power of Small is born from the genius that has birthed some of the greatest marketing advertising campaigns that we are familiar with. The simple mention of Aflac and our mind immediately goes to the duck. Enough said, they've done their jobs. What's special about this book, though, is that it IS NOT a how-to book, but rather a book filled with stories that showcase the right mindset in order to be successful. We can't ignore the details, the small things, and the discreet chances of success. T.J.'s Pick: This is Marketing: You Can't Be Seen Until You Learn to See Featured Authors: Seth Godin T.J. may be Seth Godin's biggest fan, and This is Marketing is definitely one of his favorite books. The power in Godin's work is how he frames marketing. He explains that it's not just about selling “soap.” Instead, marketing is really about solving a problem. Godin talks about how the leader is someone who is willing to do something that might not work and how that changes the culture forever. Most importantly, Godin breaks down marketing in five crystal clear steps that you won't want to miss. He skillfully acknowledges the traps that we all fall into without being offensive or condescending to his readers. He doesn't just highlight our mistakes but encourages us and provides a great path forward. “Ship the work!” “Ship it!” Technical Tip for Leaders Who Read Each month, Joe and T.J. leave listeners with a tip. Both of these books should be read patiently and studied all the while. Joe mentions the art of Sacred Reading and how monks studied the bible to truly understand what they were experiencing. Although these aren't holy texts, the idea is to fully embrace what you are reading so that you are a different person when you are done. Enjoy both of these books to lead better and grow faster as school leaders. We always appreciate a like, a follow, a comment, or a share. Let us know what you're reading by contacting us at contact@theschoolhouse302.com. And don't miss our leadership newsletter every week by subscribing on the site. We can't wait to hear from you. Joe & T.J.

How can you reclaim your creative and emotional life? How can you create content that impacts your audience deeply? We talk to the influential blogger, Natalie Lue, about how she launched and grew her blog, Baggage Reclaim, and how she created a profitable business around her writing. We dive into her success in both self-publishing and traditional publishing, and what it feels like to be an outsider in the publishing industry. We also talk about how to deal with the inner critic, reclaim our emotional lives and learn to say ‘no'.*ABOUT NATALIE LUENatalie is the author of the hugely popular relationship and self-esteem blog, Baggage Reclaim where for over a decade, she's shared the journey of her transition from toxic relationships to love, care, trust and respect. Her podcast The Baggage Reclaim Sessions have been downloaded over 2 million times. Natalie has sold hundreds of thousands of copies of her books including including Mr Unavailable & The Fallback Girl, and How to Self-Sooth Quick Guide.*SHOW NOTES:[02:03] Finding inspiration and setting boundaries with social media.[04:05] How her mother's advice that she should learn to love herself, led to the start of her blog.[07:03] The story behind Baggage Reclaim and what her early posts looked like[12:35] What's kept her writing consistently over the years[17:42] How she approaches her blogging today versus 18 years ago[19:10] Coming up with new ideas and topics for her blog[20:20]  Natalie explains what “future faking” is[21:43] How she decides what to focus on and how Seth Godin's advice: ‘what is the change you're seeking to make?” helped[23:11] Dealing with imposter syndrome and self-doubt[28:56] Trusting our intuition and how to be more intuitive with creative work[35:04] Allocating time across different projects and mediums[36:44] How her income is distributed[38:17] Why she ventured into self-publishing[41:18] Managing her publishing team, and why she recommends hiring help[43:06] Tips on how to promote and market your own book[46:06] Why Natalie's upcoming book will be published traditionally[51:04] A difficult experience with an agent and how she bounced back[54:56] The importance of saying no*QUOTES FROM NATALIE:“If you can quiet the negative voices down, what do you hear? Because I think that your creativity will show itself. Your intuition, your ideas will show what's out there.”“So I've realized that no, no is just the inverse of yes. So when you say no to certain things, then you're gonna be saying yes to something else. No can release you from stuff that you don't even know that you need to be released from. I've realized that no can actually be the, really the greatest gifts of your life, that those nos, that kind of wounded you in the past.”*RESOURCESConnect with Natalie Lue:Twitter: @baggagereclaimInstagram: @natlueBaggage Reclaim - Natalie's blogBaggage Reclaim Sessions - Natalie's podcastBambino GoodiesBooks by Natalie Lue:Mr Unavailable and the Fallback GirlThe No Contact RuleThe Joy of Saying NoThe Dreamer and the Fantasy RelationshipLove, Care, Trust & RespectOther books mentioned:Disconnected by Emma GannonStill Writing by Dani ShapiroThe Practice: Shipping Creative Work by Seth GodinThis is Marketing: You Can't Be Seen Until You Learn To See by Seth Godin*For show notes, transcripts and to attend our live podcasts visit podcast.londonwriterssalon.comFor free writing sessions, join free Writers' Hours: writershour.com*FOLLOW LONDON WRITERS' SALON:Twitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalon*CREDITSProduction by Victoria Spooner. Artwork by Emma Winterschladen

Marc Bolick is the managing partner of the DesignThinkers Group. We're talking about innovation and culture, the future of work and designing value. Listen to learn about: DesignThinkers Group Using design thinking in innovation strategy and projects The future of work Innovative leadership International Development Change management and “corporate antibodies” Our Guest Marc leads DesignThinkers Group, an innovation support firm with consultants across North America and associates in 20 countries. He uses his technical, business and design skills to help organizations ask the right questions and find innovative solutions through human-centered problem solving methodologies. Marc has led projects for a range of multinational brands, non-profits, foundations, NGOs and public sector agencies both in the USA and abroad. He holds an MBA and Master of Business Informatics from Rotterdam School of Management and a BS in Mechanical Engineering from Clemson University. Marc is an inspiring speaker, a probing strategist, a curious observer of human behavior, and a highly experienced group facilitator. Show Highlights [00:59] Marc gives a brief introduction to DesignThinkers Group. [02:00] His early career in mechanical engineering and working for GE. [02:34] Seeing design first-hand in a GE research lab. [03:47] Representing CT service engineers gave him the chance to interact with customers. [05:08] Shifting into product management. [05:45] Becoming an “accidental consultant.” [06:38] Discovering design thinking. [07:50] Incorporating design thinking into his innovation work. [08:10] Jeanne Liedtka's social technology concept. [11:32] Working with clients and showing what's possible with design thinking. [11:58] Learning design thinking isn't just about taking a class. You have to practice it. [12:38] Using design thinking to design the project. [13:07] Creating the guiding star for the project. [15:48] Working with company cultures. [17:41] One of Marc's favorite questions. [19:10] The future of work. [19:48] Echoes of the Industrial Revolution. [20:49] Marc offers thoughts on what makes a strong innovative leader. [22:53] Exploring the opportunities, offered by design thinking and human-centered design, for improving how we work. [23:53] Why Marc doesn't like the term “empathy building.” [24:30] Better connecting with customers leads to better serving them. [27:24] Pitfalls of personas. [28:27] Marc and Dawan talk about using Indi Young's mental models instead of personas in design work. [32:01] Working as a designer and innovator means you're always learning. [32:45] Books and resources Marc recommends. [34:41] Being with clients is Marc's biggest learning space. [35:04] Marc talks about a co-creation workshop DesignThinkers Group did in Cambodia and using design thinking to solve wicked problems. [39:15] Some other projects DesignThinkers Group has worked on. [41:47] Innovation requires putting something of value out into the world. [43:55] Innovation is all about change, and change management. [44:19] A project DesignThinkers Group did with a large corporation that wanted to tackle the issue of gender representation in top leadership roles. [46:21] Corporations and the status quo fight back against change. [47:47] The responsibility designers have to work on better inclusivity and representation in design.  Links Marc on Twitter Marc on LinkedIn DesignThinkers Group DesignThinkers Group on Twitter DesignThinkers Group on LinkedIn Design Talk What is Design Thinking? Delivering Innovative Solutions Through Service Design Thinking With Marc Bolick How Design Thinking Can Take Service to Another Level, interview with Marc Seth Godin Dave Gray Wednesday Web Jam Book Recommendations The Connected Company, by Dave Gray and Thomas Vander Wahl Gamestorming, by Dave Gray and Sunni Brown This is Marketing: You Can't Be Seen Until You Learn to See, by Seth Godin Permission Marketing: Turning Strangers into Friends and Friends into Customers, by Seth Godin This is Service Design Thinking: Basics, Tools, Cases, Marc Stickdorn, Jakob Schneider This Is Service Design Doing: Applying Service Design Thinking in the Real World, by Marc Stickdorn, Markus Hormess, Adam Lawrence, and Jakob Schneider Ten Types of Innovation: The Discipline of Building Breakthroughs, by Larry Keeley, Helen Walters, Ryan Pikkel, and Brian Quinn Other Design Thinking 101 Episodes You Might Like Designing for the Greater Good, Strategy + Design Thinking, and Measuring Design Thinking with Jeanne Liedtka — DT101 E1 Problem Spaces, Understanding How People Think, and Practical Empathy with Indi Young — DT101 E6 Experiencing Design: The Innovator's Journey with Karen Hold — DT101 E71 Looking for a design job? Maybe you'd like mine!

Marc Bolick is the managing partner of the DesignThinkers Group. We're talking about innovation and culture, the future of work and designing value. Listen to learn about: DesignThinkers Group Using design thinking in innovation strategy and projects The future of work Innovative leadership International Development Change management and “corporate antibodies” Our Guest Marc leads DesignThinkers Group, an innovation support firm with consultants across North America and associates in 20 countries. He uses his technical, business and design skills to help organizations ask the right questions and find innovative solutions through human-centered problem solving methodologies. Marc has led projects for a range of multinational brands, non-profits, foundations, NGOs and public sector agencies both in the USA and abroad. He holds an MBA and Master of Business Informatics from Rotterdam School of Management and a BS in Mechanical Engineering from Clemson University. Marc is an inspiring speaker, a probing strategist, a curious observer of human behavior, and a highly experienced group facilitator. Show Highlights [00:59] Marc gives a brief introduction to DesignThinkers Group. [02:00] His early career in mechanical engineering and working for GE. [02:34] Seeing design first-hand in a GE research lab. [03:47] Representing CT service engineers gave him the chance to interact with customers. [05:08] Shifting into product management. [05:45] Becoming an “accidental consultant.” [06:38] Discovering design thinking. [07:50] Incorporating design thinking into his innovation work. [08:10] Jeanne Liedtka's social technology concept. [11:32] Working with clients and showing what's possible with design thinking. [11:58] Learning design thinking isn't just about taking a class. You have to practice it. [12:38] Using design thinking to design the project. [13:07] Creating the guiding star for the project. [15:48] Working with company cultures. [17:41] One of Marc's favorite questions. [19:10] The future of work. [19:48] Echoes of the Industrial Revolution. [20:49] Marc offers thoughts on what makes a strong innovative leader. [22:53] Exploring the opportunities, offered by design thinking and human-centered design, for improving how we work. [23:53] Why Marc doesn't like the term “empathy building.” [24:30] Better connecting with customers leads to better serving them. [27:24] Pitfalls of personas. [28:27] Marc and Dawan talk about using Indi Young's mental models instead of personas in design work. [32:01] Working as a designer and innovator means you're always learning. [32:45] Books and resources Marc recommends. [34:41] Being with clients is Marc's biggest learning space. [35:04] Marc talks about a co-creation workshop DesignThinkers Group did in Cambodia and using design thinking to solve wicked problems. [39:15] Some other projects DesignThinkers Group has worked on. [41:47] Innovation requires putting something of value out into the world. [43:55] Innovation is all about change, and change management. [44:19] A project DesignThinkers Group did with a large corporation that wanted to tackle the issue of gender representation in top leadership roles. [46:21] Corporations and the status quo fight back against change. [47:47] The responsibility designers have to work on better inclusivity and representation in design.  Links Marc on Twitter Marc on LinkedIn DesignThinkers Group DesignThinkers Group on Twitter DesignThinkers Group on LinkedIn Design Talk What is Design Thinking? Delivering Innovative Solutions Through Service Design Thinking With Marc Bolick How Design Thinking Can Take Service to Another Level, interview with Marc Seth Godin Dave Gray Wednesday Web Jam Book Recommendations The Connected Company, by Dave Gray and Thomas Vander Wahl Gamestorming, by Dave Gray and Sunni Brown This is Marketing: You Can't Be Seen Until You Learn to See, by Seth Godin Permission Marketing: Turning Strangers into Friends and Friends into Customers, by Seth Godin This is Service Design Thinking: Basics, Tools, Cases, Marc Stickdorn, Jakob Schneider This Is Service Design Doing: Applying Service Design Thinking in the Real World, by Marc Stickdorn, Markus Hormess, Adam Lawrence, and Jakob Schneider Ten Types of Innovation: The Discipline of Building Breakthroughs, by Larry Keeley, Helen Walters, Ryan Pikkel, and Brian Quinn Other Design Thinking 101 Episodes You Might Like Designing for the Greater Good, Strategy + Design Thinking, and Measuring Design Thinking with Jeanne Liedtka — DT101 E1 Problem Spaces, Understanding How People Think, and Practical Empathy with Indi Young — DT101 E6 Experiencing Design: The Innovator's Journey with Karen Hold — DT101 E71 Looking for a design job? Maybe you'd like mine!

In this episode, Dustin talks with Seth Godin about his book, This is Marketing: You Can't Be Seen Until You Learn to SeeYou'll discover how digital marketing has spiraled out of control and why the attention economy is so important to personal and relevant messages. Seth shares the critical marketing consequence of unlimited online choices for consumers.We'll talk about how to work with the first medium ever that wasn't invented to make marketers happy and why it's so important to build something that everyone would miss if you stopped showing up. Seth shares how to think of your customers, prospects or patients as students and the powerful transformation that happens when you aim first to serve and teach.***This episode is brought to you by Market Hardware. Automatically attract more ideal patients through trust-based marketing. Learn how Market Hardware can help your practice build lasting relationships through trust and proven results at MarketHardware.com today.***Resources Mentioned in The Burleson Box:AkimboThis is MarketingSeth Godin's BlogThe Marketing SeminarJiro Dreams of Sushi***Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.http://www.theburlesonbox.com/sign-up Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:http://www.theburlesonreport.com Follow Dustin Burleson, DDS, MBA at:http://www.theburlesonfiles.com

In my first solo episode in three and a half months and as a break from my Xmas content, I thought I'd spend this podcast sharing with you the five books that have made an impact on me and my business. You can always find me reading, I mostly have my head buried in novels, but when I started The Resilient Retail Club digging into business books keep me focused and helped me absorb info that has helped me work more productively and effectively. First up is “Profit First” by Michael Michalowicz where he ultimately discusses why taking money out of your business is beneficial. Micheal touts the importance of making your business work for you by paying yourself from the very beginning.  My second recommendation is “The E-Myth Revisited” by Michael E. Gerber. Published in 1986, it's a little dated in places but contains some solid gems when it comes to how you should go about structuring your business.  Third is the genuinely funny self-help book “You Are a Badass” by Jen Sincero. As we all know, running your own business can be tough and Jen's peppy book will kick you up the bum and help you to get back on track. My fourth choice is “The 7 Habits of Highly Effective People” by Stephen Covey. A modern classic, this book shifted the way I thought about a lot of things and centres in on being productive and effective by focusing only on the variables that you can actually affect. My final choice (bar a few extra's I've slipped in) is “Atomic Habits” by James Clear - which I'd describe as life-changing. A practical guide on how to create good habits and break bad ones, it contains so many good tips to get you to where you want to be. Further Resources: Use to code: 10podcast to get 10% off your first month when joining The Resilient Retail Club Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine - Michael Michalowicz The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It - Michael E. Gerber You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life - Jen Sincero The 7 Habits of Highly Effective People - Stephen Covey How to Be a Productivity Ninja: Worry Less, Achieve More and Love What You Do - Graham Allcott Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones - James Clear Storybrand - Donald Miller This is Marketing: You Can't Be Seen Until You Learn To See - Seth Godin Oversubscribed: How to Get People Lined Up to Do Business with You - Daniel Priestley Hype Yourself - Lucy Werner

Today, in The Propreneur Podcast, we are celebrating our 100th episode! First of all, let me thank everyone who has been part of our growing community. Here we are at the end of the year, and it has been my goal every year to read as many books as I can. In this episode, let me share with you my list of must-read books of 2020 to enhance yourself and your business.   BOOKS FOR PERSONAL MASTERY: Limitless: Upgrade Your Brain, Learn Anything Faster, and Unlock Your Exceptional Life by Jim Kwik Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan and Benjamin Hardy Tiny Habits: The Small Changes That Change Everything by BJ Fogg Average Sucks: Why You Don't Get What You Want (And What to Do About It) by Michael Bernoff Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets by Al Ramadan, Dave Peterson, Christopher Lochhead, and Kevin Maney Girl, Wash Your Face: Stop Believing the Lies About Who You Are So You Can Become Who You Were Meant to Be by Rachel Hollis Personality Isn't Permanent: Break Free from Self-Limiting Beliefs and Rewrite Your Story by Benjamin Hardy   BOOKS TO IMPROVE YOUR BUSINESS ACUMEN: This is Marketing: You Can't Be Seen Until You Learn To See by Seth Godin Vivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future by Cameron Herold Ego, Authority, Failure by Derek Gaunt The Infinite Game by Simon Sinek Peaks and Valleys: Making Good And Bad Times Work For You--At Work And In Life by Spencer Johnson   REQUIRED READING: DRIVE Sales: The 5 Secrets to Increase Your Sales by 400% by Woody Woodward          Get a copy of the book at https://www.drivesalesbook.com Delivering Happiness by Tony Hsieh The Road Less Stupid: Advice from the Chairman of the Board by Keith J. Cunningham Never Split the Difference: Negotiating As If Your Life Depended On It by Christopher Voss and Tahl Raz Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert B. Cialdini Influence: The Psychology of Persuasion by Robert B. Cialdini Yes, And: How Improvisation Reverses "No, But" Thinking and Improves Creativity and Collaboration--Lessons from The Second City by Kelly Leonard and Tom Yorton   RANDOM CATEGORY: Ready Player Two by Ernest Cline Born Standing Up by Steve Martin Endurance: Shackleton's Incredible Voyage by Alfred Lansing   DINO'S BIO: Dino Watt is a dynamic, highly sought after keynote speaker, private practice business advisor, best selling author, and certified body language and communication expert. As a business relationship expert, Dino understands that people are the heart of any business. His interactive training style will bring your audience to roaring laughter and move them to tears. Whether he is training on C.O.R.E Culture, Sales and Sales Support, or Making love and business work, your audience will rave about Dino and the energy he brings to every event. Dino has spoken for MKS, American Association of Orthodontists, PCSO, Pitts Progressive Study Group, The Shulman Study Club, Keller Williams, Sotheby's, DentalTown, Ortho2, OrthoVoice, and many others. Out of all the accolades Dino has received, the one he is proudest of is title of PHD, Passionate Husband and Dad. Dino has been married to his wife Shannon for 24 years and together they have raised 3 amazing adults.  

Auf dem Weg in die Selbständigkeit warten in der Regel vollkommen neue Herausforderungen und Fragestellungen auf uns. Als ich vor rund drei Jahren meine Reise als Unternehmerin begonnen habe, war mir nicht klar, wievielen und wie vielfältigen Aufgaben und Entscheidungen ich begegnen würde - und zwar immer wieder und wieder.  In dieser Folge teile ich 5 konkrete Impulse zum Thema Selbständigkeit. Daraus lässt sich auch viel für sogenannte “Intrapreneure” - Unternehmer*innen im Unternehmen - mitnehmen. Es geht darum, Verantwortung zu übernehmen, Eigeninitiative zu zeigen und sich mit kraftvollen, klaren Entscheidungen für eine starke Vision einzusetzen.  In dieser Folge beschäftige ich mich deshalb damit, weshalb es sich so sehr auszahlt, mutig den eigenen Überzeugungen zu folgen und immer mal wieder den Schritt ins Ungewisse zu wagen. In dieser Folge erfährst du: 

128 Jason Isaacs "How To Know The Difference Between your Hobby and your Business!" On Today’s show I interview Pastor, Author, Business Owner an Enneagram 5, Jason Isaacs! As a life long Enneagram 7, it is people like Jason that help the world stay grounded and really challenge you to take a good, hard look at your business and w talk about How to Know the Difference Between a Hobby and a Business! There are some excellent, realistic takeaways that you’ll be able to apply today to your business and life! Resources Mentioned: The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It   Hope City Church   Dailyfaith.life   Joshua Blankenship Twitter   Shiloh’s Coffee   Foster Coffee Co.   Stone Donut Shop Greeting Cards on Etsy   Company of One: Why Staying Small is the Next Big Thing for Business   This is Marketing: You Can’t Be Seen Until You Learn to See   How I Built This with Guy Raz   Built to Sell: Creating a Business That Can Thrive Without You   Thank you for listening to today’s show!    1.) Share this episode with a friend or on social media.   2.) Leave us a written review on iTunes.   3.) Support us with a one time or monthly gift through Patreon!   4.) Buy Matt a Coffee! $MattNeff on the Cash App :)    Thank you!    Now on to today’s interview! 

If you were to tell me ten years ago that I'd have a career in marketing, I would have thought you were crazy! In this episode, I share a little story about this reluctant and apprehensive marketer who had transitioned into becoming an owner of a content marketing agency.  The very word “marketing” conjured up negative feelings in the pit of my stomach. But when I made the decision to leave corporate life forever and start my own business, I knew that marketing was a necessary evil. My perception of what marketing is was so closed-minded back then. Fast forward to today, a little over 8 years after I opened my business, and marketing has turned into a career. Listen and you'll learn what triggered my mindset shift and transition into loving the art and community of marketing. Once I realized that you could set up systems to allow people to get to know you and your expertise, grow an audience, and build relationships...selling wasn't “sleazy” at all! It's a natural transition into helping those who need and want your help. What a joy it is to help clients amplify their message to realize their goals. Enjoy! Resources Mentioned: Ray Edwards How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often  Mike Kim BrandYou Podcast CopyProof BrandYou Bootcamp Seth Godin This is Marketing: You Can't Be Seen Until You Learn to See Podcast | #120 – How to Tap into the Magic of Repurposing Content Podcast | #114 – Big Changes Revealed

Why are you in the short-term rental (STR) business? A lot of us start with a goal to replace our income and eventually quit our 9-to-5. But do you want to create a new job for yourself as a 24/7 Airbnb host? Or do you want to have the freedom to travel and do other things? In that case, it’s crucial that you learn how to work ON instead of IN your STR business.Julie George is the Airbnb consultant and business mentor behind Million Dollar Host, a platform designed to help STR hosts scale a property management business. Prior to Million Dollar Host, Julie founded Host My Home, an Airbnb property management company out of Cairns, Australia. She grew the business from 0 to 130 properties in three years and earned $8M on Airbnb before selling the portfolio in 2019. Julie is also the author of Million Dollar Host: Julie’s Airbnb Portfolio Earned Over a Million Dollars in Her First Year … Yours Can Too!On this episode of Get Paid for Your Pad, Julie joins me to share her tips for working ON rather than IN your STR business. She explains the benefit of partnering with others rather than hiring employees and offers advice on how to document your processes in a playbook and then properly train and empower new team members. Listen in for Julie’s insight on developing a game plan for the future of your business and learn how to build a STR company that runs itself!Topics CoveredJulie’s background in the STR businessGrew Host My Home portfolio to 130 unitsEarned $8M on Airbnb before selling in 2019Julie’s tips for working ON rather than IN your businessDetermine what you’re going into business forRecognize strengths and outsource weaknessesEmpower staff + contractors to do job FOR youThe benefit of partnering vs. hiring employeesSense of ownership leads to pride in workSelf-motivated and invested in successJulie’s insight on how to train new staff membersDocument processes, communicate through playbookShadow you or trusted team member for weekRun through induction to see how business worksCheck in regularly with biweekly meetingsWhy it’s crucial to document your STR processesForces to consider best way to do thingsTeam can step up when you’re awayPrepared when want to sell businessJulie’s experience with joining STR LegendsBlown away by inspiring stories, culture of sharingOpportunities to partner on deals and projectsWhy hosts should think about their valuesCulture more important than strategyDefining values attracts ‘right people’Julie’s advice on finding a communityNo point in being smartest person in roomSurround self with people who enhance lifeConnect with JulieMillion Dollar HostJulie on FacebookJulie on LinkedInJulie on InstagramResourcesJulie on Get Paid for Your Pad EP300Million Dollar Host: Julie’s Airbnb Portfolio Earned Over a Million Dollars in Her First Year … Yours Can Too! by Julie GeorgeSTR LegendsSTR Profit AcademyHost My HomeGoogle DocsDropboxAsanaThis is Marketing: You Can’t Be Seen Until You Learn to See by Seth GodinGet Paid for Your Pad: How to Maximize Profit from Your Airbnb Listing by Jasper Ribbers and Huzefa KapadiaGet Paid for Your Pad on YouTubeEmail jasper@getpaidforyourpad.comSponsorHostfully See acast.com/privacy for privacy and opt-out information.

What does starting a design business, building a personal brand, and increasing your prices all have in common? Confidence. In this weeks episode Ian interviews Col Gray, the founder of Dundee based graphic design studio Pixels Ink to discuss how confidence has played a pivotal role in developing his personal brand, and taking his design business to the next level. Show notes and interview transcription: https://logogeek.uk/podcast/confident-designer-col-gray/ Books & Resources Mentioned Pixels Ink Col Gray on YouTube, Facebook, Twitter, LinkedIn Scramble: How agile strategy can build epic brands in record time – Buy on Amazon US | Amazon UK This is Marketing: You Can’t Be Seen Until You Learn To See – Buy on Amazon US | Amazon UK Thank you to the sponsor, FreshBooks  I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Seth Godin This is Marketing You Can’t Be Seen Until You Learn To See Book Summary --- Support this podcast: https://anchor.fm/bestbookbits/support

#episodeGBR5 As human beings, we hunger for stories. And yet, most of us are slow to adopt storytelling as a brand strategy. We’ve gotten stuck in the last century of marketing tradition, pushing people to buy what we’re selling with broadcasting. So, how do we learn to create connection with story? To invite customers to see the world the way we do? To build a community around our vision? Dominic de Souza is the creator of Dream Again Marketing, an advertising firm dedicated to helping public speakers grow a tribe, share their message and change the world. Dominic’s path of discovery began at 13 when he wrote his first novel and learned that he could accomplish absolutely anything. He has 14 years of experience in graphic design and a 20-year background in copywriting and storytelling. Dominic started Dream Again to support consultants and speakers in leveraging their stories to spellbind audiences and bring a vision to life. In today's episode, Dominic discusses the growing importance of story in marketing, explaining how social media affords us the opportunity to respond to ads and how storytelling invites us to buy into a community—not just buy a product. He shares the strategy he used to develop his own brand narrative and describes why values are an integral part of storytelling. Listen in for Dominic’s insight around creating connection with an audience and learn to externalize your own stories and lean into the ones that support your vision!  In this episode you’ll learn about… Dominic’s harrowing story of nearly being crushed by a cow. The difference between left and right brain communication. How social media gives us the ability to respond to marketing. How stories invite us to accept a worldview or attitude. The strategy Dominic used to develop his brand story. How stories function as ‘little engines of belief.’ The enduring nature of stories that transmit meaning. How we enter into an experience with storytellers. The opportunity for intimacy in telling stories through video. Why the best communicators are also the best storytellers. The value in externalizing and organizing your own stories. Other links and resources mentioned in this episode: Dream Again Marketing Dream Again on Facebook Dream Again on Twitter Dream Again on Instagram Dominic on LinkedIn Dominic’s Free Public Speaking Playbook This is Marketing: You Can’t Be Seen Until You Learn to See by Seth Godin TED Talks Inception Film The Gentle Business Manifesto The Gentle Marketing Revolution for the Conscious Entrepreneur The Gentle Business Revolution Podcast Show Notes Email Sarah at sarah@sarahsantacroce.com Thanks for listening ! After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There’s no opt-in. Just an instant download. If you enjoyed the podcast, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post. Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it. Don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows. Raise your hand and join the Gentle Business Revolution. Warmly, Sarah

Shownotes and links for this episode can be found at http://sarahsantacroce.com/episode81 Would you rather have a meaningful one-on-one conversation? Or make small talk with a large group of people? Do you prefer building strong relationships with a few people? Or having lots of friends that you know on a surface level? Most introverts favor real, deep relationships over superficial ones. And the good news is, you can leverage that preference to develop systems for marketing your business—without attending networking events! Steve Gordon is the founder of The Unstoppable CEO, the premiere business growth program for professional service firms. Steve’s team supports clients in building marketing systems that consistently attract clients—without having to sell. At just 28, Steve was named CEO of an engineering firm and tasked with business development. He learned sales and marketing out of necessity and succeeded in growing the company’s revenue by 10X. Steve leveraged those skills to start his own marketing firm, consulting with businesses across 30 industries to design sales systems for high-ticket products and services. He is also a prolific author and host of The Unstoppable CEO Podcast. Today, Steve shares his systems approach to sales, explaining how he uses podcasting to foster powerful business relationships. He describes his unique ability to combine, simplify and translate ideas for others to understand and implement as well as his challenge around staying in communication with his team. Steve also weighs in on growing confidence intentionally, discussing how to build self-belief by pushing the boundaries of what you can do. Listen in for Steve’s insight on acting with purity of intent to build long-term client relationships and learn how to take advantage of your natural inclination as an introvert to market your business! In this episode you’ll learn… Steve’s baptism by fire as the CEO of a geomatics consulting firm. How Steve has built systems for marketing to replace networking. How Steve uses podcasting to build strong business relationships. Why automated email systems must be used in the right context. Steve’s unique ability to combine, simplify and translate ideas. Steve’s challenge around staying in communication with his team. The AHA moment Steve realized he could build a business quickly. Steve’s insight on how to grow your confidence intentionally. How 20 minutes of reading every morning gives Steve perspective. How Steve leverages Pipedrive to schedule appointments. The Talk Triggers framework for creating unique client experiences. How acting with purity of intent builds lasting client relationships. *** Become a VIP of my community Be the first to know whenever I release a new podcast or host a special webinar for introverts. And as a welcome present get my '4-part Guide 'How Saying 'NO' Can Help You Grow! http://sarahsantacroce.com/sayno/ *** Other links and resources mentioned in this episode: Steve’s Free Gift for IBG Listeners The Unstoppable CEO The Unstoppable CEO Podcast Unstoppable CEO on Facebook Steve on Twitter Steve on LinkedIn Myers & Briggs Strategic Coach Pipedrive Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth by Jay Baer and Daniel Lemin This is Marketing: You Can’t Be Seen Until You Learn to See by Seth Godin Sarah’s Book List How Saying ‘No’ Can Help You Grow Thanks for listening ! Thanks so much for listening to this episode. If you enjoyed it, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post. And if you don’t have it yet, get your free 4-step Guide on How to Say no to Grow. You'll be added to my list as well so I can share the latest episodes and other introvert related resources with you. Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it. And finally, don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows. Warmly Sarah

Part 2 of "This is Marketing: You Can’t Be Seen Until You Learn To See", book review by Results Media. A game-changing approach to marketing, sales, and advertising. The author, Seth Godin, has inspired millions of entrepreneurs from all walks of life.

In dieser Episode geht es um ein viel gelobtes Marketingtool – nämlich die Buyer Persona, auch bekannt als Kundenavatar. Ich erkläre Dir, warum ich gar keine habe und warum Du möglicherweise auch keine brauchst. Natürlich erfährst Du auch, was Du stattdessen wirklich brauchst. Denn kennen musst Du Deine Zielkunden natürlich. Ich empfehle aber, dass Du Dich dabei auf die wirklich wichtigen Sachen konzentrierst.   Im Podcast erwähnt: #149 Kunden richtig verstehen - eine Alternative zur Buyer Persona Der Strategieexperten-Erfolgstipp Newsletter Buch "This is Marketing: You Can't Be Seen Until You Learn To See" von Seth Godin   Bonus Regelmäßig ein schneller Impuls für Deinen Erfolg - Das bekommst Du mit dem Strategieexperten-Erfolgstipp Wenn Dir diese Episode gefallen hat, dann -> gib ihr eine 5-Sterne-Bewertung auf Itunes, damit auch andere Hörer diese Inhalte finden können -> abonniere den Strategieexperten-Podcast, damit Du nie mehr eine Episode verpasst: Itunes: https://itunes.apple.com/de/podcast/die-strategieexperten-podcast/id1183076333 Spotify:  http://strategieexperten.libsyn.com/spotify Android / Google Podcast App: https://www.google.com/podcasts?feed=aHR0cDovL3N0cmF0ZWdpZWV4cGVydGVuLmxpYnN5bi5jb20vcnNz Google Play Music  http://strategieexperten.libsyn.com/gpm  Stitcher: http://www.stitcher.com/s?fid=125777&refid=stpr Verfügbar in den meisten deutschsprachigen Podcast-Verzeichnissen

Author of This is Marketing: You Can't Be Seen Until You Learn to See Interview starts at 13:06 and ends at 45:08 “I have a bunch of regrets about how Amazon is steering the boat these days. One of the things I think they dropped the ball on is they've had a hundred opportunities to make Kindle a social platform, and they have dropped it. And they shouldn't, because that is a really useful transformation--to be able to say ‘Where are the other thousand people who highlighted this? How can I have a discussion with them?' That's magic, and you can't do it.” (Photo by Brian Bloom) News Amazon earnings release Om Malik on Amazon earnings release Tech Tip How to load the Google Play Store onto your Fire tablet    Interview with Seth Godin Seth Godin's blog and The Marketing Seminar This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin Genius (formerly known as Rap Genius) commentary by Seth Godin on his book The Purple Cow What to Do When It's Your Turn (and It's Always Your Turn) by Seth Godin The Beginning of Infinity: Explanations That Transform the World by David Deutsch An Analog Novel (3 Book Series) by Eliot Peper Content The Killer Collective by Barry Eisler Music for my podcast is from an original Thelonius Monk composition named "Well, You Needn't." This version is "Ra-Monk" by Eval Manigat on the "Variations in Time: A Jazz Perspective" CD by Public Transit Recording" CD. Please Join the Kindle Chronicles group at Goodreads! Right-click here and then click "Save Link As..." to download the audio to your computer, phone, or MP3 player. Tech Tip from John Aga When installing the Google Play Store to your Fire tablet, it is important to do it in order as indicated in the article. I downloaded each one with a minute or two between downloads. I have a file manager app on my Fire tablet that not only displays the name of the file but the time the file was downloaded. You have to download them in a specific order then click and execute them in the same specific order. If you down load them a minute or two apart is easier then telling them apart based on their file name. It went smoothly when I did it. I was sure to download the file specified in the article even if I got messages that there was a newer versions available. I do not know if that was important or not but it was the approach I took. It will be important that Google Play Services and the Google Play Store are the first ones updated before downloading any other apps from the Google Play Store. Some time after I have installed the Google Play Store on my Amazon Fire 10" HD tablet, I started to get the message " cannot access the server" whenever I opened the Google Play Store. To resolve this I went into settings, then clicked on Apps and Games, then clicked on Manage All Applications, then clicked on the app Google Play Store. Then I clicked on "clear cache, clear memory, and force stop". I then rebooted my tablet and the problem was gone. If it should happen again I would just repeat these steps to clear it up. Another tech tip: On a separate subject I have notice that sometimes after I have updated one or more apps, one or more apps will move from the SD card back to internal memory. This is easily resolved. First click on settings. Second click on storage. Third all your settings should be set by default to include "install supported apps on your SD card". The other settings you want have on are to download movies, music, photos, personal videos, audiobooks and ebooks to your SD card. About one third down on the storage page the SD card and amount of storage is displayed. Just below that there is a command to "Move Apps to SD Card". Just below that it will either say "0" apps available or it will say if there are one or more apps available to move back to the SD card. Just click on that and it will automatically move any apps that moved back to internal during an app update and move them back to the SD card. This can take just a few seconds or a minute or two depending on how many apps there are to move back to the SD card. It is worth checking this once and awhile to ensure your Amazon Fire Tablet is using all storage in the most effective way possible.

In dieser Episode lernst Du zwei Bücher kennen, die beide eine besondere Art von Marketing vorstellen: "Show your Work" von Astin Kleon und "This is Marketing" von Seth Godin. In beiden Bücher geht es um Marketing über erzählen, interessant sein, entdeckt werden und Beziehungen aufbauen. Seth Godin stellt mehr diese Marketingphilosophie als Ganzes dar. Austin Kleon gibt dagegen ganz konkrete und umsetzbare Tipps. Damit ergänzen sich diese beiden Bücher sehr gut.   Im Podcast erwähnt: Buch "Show your Work - 10 Wege, auf sich aufmerksam zu machen" von Austin Kleon Buch "This is Marketing: You Can't Be Seen Until You Learn To See" von Seth Godin Die Zeige-was-Du-tust-Challenge Hier kannst Du Dich anmelden: https://www.reckliesmp.de/zeige-was-du-tust-challenge/ Hier berichte ich regelmäßig über meine Arbeit: Dagmar Recklies auf Facebook   Bonus Regelmäßig ein schneller Impuls für Deinen Erfolg - Das bekommst Du mit dem Strategieexperten-Erfolgstipp Wenn Dir diese Episode gefallen hat, dann -> gib ihr eine 5-Sterne-Bewertung auf Itunes, damit auch andere Hörer diese Inhalte finden können -> abonniere den Strategieexperten-Podcast, damit Du nie mehr eine Episode verpasst: Itunes: https://itunes.apple.com/de/podcast/die-strategieexperten-podcast/id1183076333 Spotify:  http://strategieexperten.libsyn.com/spotify Google Play Music  http://strategieexperten.libsyn.com/gpm Google Play Music  http://strategieexperten.libsyn.com/gpm  Stitcher: http://www.stitcher.com/s?fid=125777&refid=stpr Verfügbar in den meisten deutschsprachigen Podcast-Verzeichnissen

In this episode I'm sharing my top 10 tips for public speaking success. They cover all aspects of speaking from mindset to performance and I believe that if you use them in your public speaking then you'll be increasing your effectiveness as a speaker significantly. Some of them are very simple, but in working with clients I've seen some of these small, seemingly insignificant changes have a massive impact… and often we experienced speakers forget some of the basics sometimes!   This is essentially an overview episode to give you a heads up on each of the 10, and where I have done episodes that go into more detail on them, I have added the link to that show in the notes.   It is so often true that what we measure gets managed and I hope that you will be able to use these tips as a checklist for your public speaking, so that every time you step in front of an audience they are getting the best version of you and an entertaining, engaging and valuable message that they can use to improve their lives or business in some way.   Enjoy!   What this episode covers: The power of imperfect action The small tweak that can make you feel 100% more confident and comfortable Who should be the hero of your talk. Why you need to make everything you do ‘sexy' Why you should make everything a drama. The power of bridges to make your message relatable. How humour will make you stand out. The absolute law of preparation. Why you need to record everything. The importance of not being liked by everyone.   Thanks for listening! Resources: Tip Number One: Link to our 'Love Actually' Video: https://www.facebook.com/storyledmarketing   Tip Number Three: https://www.saraharcher.co.uk/thespeakingclub/052 https://www.saraharcher.co.uk/thespeakingclub/007 https://www.saraharcher.co.uk/thespeakingclub/009 https://www.saraharcher.co.uk/thespeakingclub/034 https://www.saraharcher.co.uk/thespeakingclub/062   Tip Number Four: https://www.saraharcher.co.uk/thespeakingclub/062   Tip Number Five: https://www.saraharcher.co.uk/thespeakingclub/053   Tip Number Six: https://www.saraharcher.co.uk/thespeakingclub/011 https://www.saraharcher.co.uk/thespeakingclub/037   Tip Number Seven: https://www.saraharcher.co.uk/thespeakingclub/019 https://www.saraharcher.co.uk/thespeakingclub/028 Tip Number 10: 'This is Marketing - You Can't be Seen Until You Learn to See' - by Seth Godin Freebies: https://saraharcher.co.uk/resources/ Leaving a review: http://www.saraharcher.co.uk/itunes http://www.saraharcher.co.uk/stitcher https://www.imore.com/how-rate-or-review-podcast-your-iphone-or-ipad   To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn.   To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes.   See you next time.  

In dieser Episode lernst Du eine andere Art von Marketing kennen: Sprich regelmäßig über Deine Arbeit, zeige was Du tust, lass Deine Community and Deiner Arbeit teilhaben. Ich erkläre Dir, warum Du damit genau die Menschen erreichst, die sich wirklich für Dich interessieren wie Du so eine stabile Beziehung zu Deiner Zielgruppe aufbaust und ihr Vertrauen gewinnst Wieso dieses Marketing einfach umsetzbar ist und deshalb gerade für die Unternehmer geeignet ist, die sich mit herkömmlichen Marketing schwer tun   Im Podcast erwähnt Die Zeige-was-Du-tust-Challenge Hier kannst Du Dich anmelden: https://www.reckliesmp.de/zeige-was-du-tust-challenge/ Buch "Show your Work - 10 Wege, auf sich aufmerksam zu machen" von Austin Kleon Buch "This is Marketing: You Can't Be Seen Until You Learn To See" von Seth Godin Die Strategieexperten auf Facebook mit allen Infos zum Themenmonat "Zeige was Du tust" Hier berichte ich regelmäßig über meine Arbeit Dagmar Recklies auf Facebook   Bonus Regelmäßig ein schneller Impuls für Deinen Erfolg - Das bekommst Du mit dem Strategieexperten-Erfolgstipp Wenn Dir diese Episode gefallen hat, dann -> gib ihr eine 5-Sterne-Bewertung auf Itunes, damit auch andere Hörer diese Inhalte finden können -> abonniere den Strategieexperten-Podcast, damit Du nie mehr eine Episode verpasst: Itunes: https://itunes.apple.com/de/podcast/die-strategieexperten-podcast/id1183076333 Spotify:  http://strategieexperten.libsyn.com/spotify Android / Google Podcast App: https://www.google.com/podcasts?feed=aHR0cDovL3N0cmF0ZWdpZWV4cGVydGVuLmxpYnN5bi5jb20vcnNz Google Play Music  http://strategieexperten.libsyn.com/gpm  Stitcher: http://www.stitcher.com/s?fid=125777&refid=stpr Verfügbar in den meisten deutschsprachigen Podcast-Verzeichnissen

Seth Godin returns to the show to talk to Charlie about his new book, This is Marketing: You Can’t Be Seen Until You Learn to See. They discuss how Seth defines marketing, how changing the wording of your marketing can make a huge impact, and how to measure what’s working in your marketing. Seth also talks about what it was like to be invited to join an organization he was thrown out of a few years back. Key Takeaways: [2:20] - When Seth was first on the show, he had talked about writing a marketing book. The last marketing book that Seth published was 10 years ago. He had started a marketing seminar, and was inspired to bring it to people as a book. [4:05] - We’re in a revolutionary time where everything we know about marketing is completely new, but we’re still talking about marketing like the old way. The book is meant to be a relic that can be shared and discussed with others. [5:55] - Seth was invited back to the Direct Marketing Association after he was kicked out for testifying against spam. It was nice, but the reason Seth does his work is to inspire others with his ideas and give them something to engage with. [7:24] - Books are the foundation of our intellectual life. In an age of podcasts and online courses, books are a physical reminder of the knowledge contained inside. Seth makes the comment that his online courses seem to have a deeper impact on people than his books, but his books allow him to scale the number of people he reaches. [9:40] - Marketers make changes - if you are bringing change to a community by hoping that people will hear your story and change their behavior, you’re a marketer. It is not all about advertising; it has to do with your posture in a community as someone who does work that matters for people who care. Seth redefines marketing as work we do to change our culture. [10:55] - One simple word change can greatly impact your marketing. Instead of thinking of people as prospects, change that to “students”. Marketing then becomes about generosity, and how you can help the student get to where they want to go. This includes being open about what is best for the student - even if it’s someone else’s product - as well as invites awareness to how you can continue to evolve your product. [13:50] - When it comes to artists’ marketing, you have to really think about what you’re selling. Artists aren’t typically just selling a painting; they are selling tension, emotion and status. It is a change that comes when your painting shifts from a hobby to a business. The ideas in the book are similar for non-profits. [16:30] - Once you realize that you are a teacher and a guide, your calling can become more clear. As creatives and businessmen, it’s our job to get our work to the people who need it. You also have to be confident enough in your product that you feel comfortable charging for it. [18:50] - Emotional labor and passion are related, as are authenticity and vulnerability. However, you have to be aware of how you are channeling these things into your product. As a professional, you have to show up even when you don’t feel like it; you have to be consistent in bringing emotional labor to the table. [20:30] - Marketers need to talk less and do more. Generally marketers aren’t allowed to do, and the doers aren’t allowed to market. As marketers, we need to be in charge of customer service, the supply chain, finances, and product development - all of these things are marketing! [22:24] - Digital sharecropping is a social media pattern that makes you cease to be the customer and now you are the product. The platform will try to sell you. Seth describes how he manages his social media platform to avoid digital sharecropping but still reach his audience. [26:10] - Be careful about how you’re using your media and your marketing. There is a difference between conversion media and connection media, and there is a difference between direct marketing and brand marketing. Direct marketing is measurable; you wouldn’t want to try to measure your brand marketing. There is a distinct difference. [30:30] - To build trust, you have to make promises and keep them. To build trust in your insight and wisdom is to have authority. We gain authority by describing our worldview to others and having it resonate. So for a podcast like Charlie’s, he is able to reach people with his own ideas and that’s how he influences his other product. For Seth, his podcast allows him to reach people on another axis of influence (in addition to his blog). [33:10] - For a while, there was a group of people who felt like they needed to hustle, and they asserted that that is what Seth was also doing. That’s not his aim - he would continue to write and produce his podcast even if no one read them. He wrote them to share them with people he cared about. [35:06] - For many authors, as soon as a book is finished they realize things they wished they would’ve included. For Seth, he is very happy with the result of his book. [36:40] - Seth’s hope for readers is that upon finishing the book, they will feel responsible and empowered. The easiest way to begin is to make your audience smaller; this is the biggest and most instantaneous shift presented in the book. [37:45] - Seth’s invitation for listeners: find people who do what you do. Sit down with a small group and tell each other the truth about your marketing. He presents some questions and discussion topics that you could present as a useful step forward. Mentioned in This Episode: Productive Flourishing Seth Godin This is Marketing: You Can’t Be Seen Until You Learn To See, by Seth Godin Marketing Seminar Akimbo (A Podcast from Seth Godin) Productive Flourishing Episode 3: Pick Yourself with Seth Godin To Sell Is Human, by Daniel Pink

In this episode of the Maven Money Personal Finance Podcast… Andy is joined by repeat guest, Daniel Crosby. Together they discuss some of the key topics behind Daniel's new book, and much more.   Quick Preview of the Podcast:   Knowledge vs meta-knowledge Re-emphasising the importance of doing nothing The "German town" story... Econs, egos, overconfidence, and more   Links:   Seth Godin Podcast   This is Marketing: You Can’t Be Seen Until You Learn To See   Daniel Crosby   The Behavioral Investor   Leave a review!     Don't forget to check out the Maven Adviser website for more great content.   So sit back and enjoy unrivalled words of wisdom from Andy Hart - host of the UK’s premier personal finance show.   Is there a topic you’d like Andy to cover? We’d love to hear from you! Contact Andy Hart directly with any comments / feedback on team@mavenadviser.com. Alternatively you can reach out on Twitter @MavenAdviser.   

Seth Godin is a bestselling writer, with 18 books and another one coming out on November 13, 2018. His books address various aspects of marketing, advertising, business venturing and leadership. He is also a successful entrepreneur, marketer and public speaker, who became well-known for public speaking when he uploaded his e-book ‘Unleashing the Ideavirus’ and made it available for free. He obtained his MBA degree from Stanford Graduate School of Business and worked as a software brand manager before he started ‘Yoyodyne’, one of the first Internet-based direct-marketing firms. The publicity of his firm compelled big companies like Volvo, Microsoft, Sony Music, etc. to associate with it and in a few years ‘Yahoo!’ bought the company, keeping  Godin on as a vice president of permission marketing. Since Seth was last here his altMBA program has graduated over 1000 people. He has also written a new book, This is Marketing: You Can't Be Seen Until You Learn to See, which will be available on November 13. Whether you realize it or not, you are always marketing yourself. You will be judged by everyone who interacts with you. Based on your appearance, your attitude, how you tackle a project, etc... This is why it is so important to market yourself intentionally. Historically, people worked at the same location for 40 years and you could get to know people slowly over the years. Now, people are on various social media platforms, they are working virtually with people around the world. This requires people to constantly be aware of how they are perceived. Seth says it is the wrong approach for organizations to tell their employees to be authentic and transparent, because essentially it is a lie. He says, “We make choices all the time of things we can and cannot do. I don’t even know what authentic means. I know what consistent means – you made a promise of how you will behave.  But you really can’t do whatever you want.” For example, you can’t just show up to work wearing footie pjs and take a nap from 11am-1:00pm, even if that is authentically you. What is a better approach rather than saying ‘be authentic’? Seth says it is about making promises and keeping them. Remove the ‘marketing language’ of be authentic because it doesn’t work. “It’s not a family, it’s work.” Be clear– words matter because they remind us of other things.  One example, people have different interpretations of the term ‘family’ so it might not be best to use the word family to describe the workplace environment. How do you start how to market yourself? First you need to answer the question, what promise are you willing to keep? Make a promise to a partner or boss that you are eager to keep and consistently live up to it. This guarantees you a successful career - or relationship. What you will learn in this episode: What Seth has been up to in the year since he was last on the show Why he has 233 Grateful Dead albums Why telling employees to be authentic is not the right approach for organizations How we market ourselves Seth’s experience working with science fiction writer, Isaac Asimov Contact: sethgodin.com This episode of The Future of Work Podcast was made possible by our friends at ServiceNow. Please show your support by checking out the great work they are doing!   Give employees the service experience they deserve because everyone deserves great experiences at work. Eliminate frustration and improve employee satisfaction with a single access point for efficient, personalized HR services. ServiceNow helps you put service at the heart of your business. Start today.