Podcasts about postpilot

Kurt Elster, he is currently helping Shopify Plus merchants like HOONIGAN make more money at his Shopify Partner agency, Ethercycle. He is hosting a podcast with over two million downloads: The Unofficial Shopify Podcast. He is developing public Shopify apps. And he is investing, advising, or both with: Govalo, PostPilot, and other select clients and P.E. firms. Highlight Bullets> Here's a glimpse of what you would learn…. Transitioning from Amazon to Shopify for e-commerce sales.Differences in customer acquisition strategies between Amazon and Shopify.Importance of building an email list for customer engagement and retention.Utilizing Google Shopping for driving traffic to Shopify stores.Risks associated with relying solely on Amazon for sales.The significance of creating valuable content for SEO and customer trust.Exploring podcast advertising as a marketing channel.Strategies for establishing an online presence with a basic Shopify store.The role of Shopify Collective in expanding product offerings through collaboration.Emphasizing a long-term mindset and experimentation in e-commerce success.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Kurt Elster, a seasoned Shopify expert and host of the Unofficial Shopify Podcast. Kurt shares his journey from retail arbitrage to becoming a Shopify specialist, offering valuable insights for Amazon brands transitioning to Shopify. Key strategies discussed include the importance of email marketing, leveraging Google Shopping, and utilizing podcast advertising to drive traffic. Kurt emphasizes the need for a long-term approach, focusing on content creation and customer engagement to build a successful Shopify store. This episode is a must-listen for business owners aiming to scale their e-commerce operations.Here are the 3 action items that Josh identified from this episode:1. Secure Your Brand's Digital Presence Early - Reserve your domain and variations as soon as you file for a trademark to prevent future challenges in securing your desired online identity. This simple step avoids costly setbacks and protects your brand's online presence from the start.2. Prioritize Consistent Traffic Generation - Transitioning to Shopify means proactively attracting customers. Focus on creating a robust traffic generation strategy, leveraging a combination of paid ads, SEO, and Google Shopping listings to draw in visitors and increase sales.3. Build and Engage Your Audience Through Email Marketing - Begin growing your email list early, as this channel is vital for nurturing customer relationships and boosting repeat sales. Set up automated emails like welcome sequences and cart abandonment reminders, and prioritize plain-text formats for a personal touch.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comeBayWordPressFulfilled by AmazonMeta AdsGoogle ShoppingiHeartMedia/iHeartRadioTikTok AdsChatGPTKlaviyoBeehiivGoogle Merchant CenterData Feed WatchShopify CollectiveGoogle Shopping IntegrationHow to Shoot Video That Doesn't SuckThe Unofficial Shopify PodcastHooniganAether CycleWalmart MarketplaceHarley FinkelsteinSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.&n...

Episode 684: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to Sean Frank ( https://x.com/SeanEcom ) about his $200M ecom playbook.  — Show Notes:  (0:00) Sean's first million (8:35) $5M - $200M in 6 years (25:57) What people get wrong in ecom (30:33) Case study: HexClad (36:52) Fast-emerging trends (40:57) How to spot trends (44:54) Services-to-product playbook (51:47) Sean calls his shot (54:01) Winning at the trends game (59:01) Being outspoken on the internet — Links: • Operators Podcast - https://www.youtube.com/@Operators9  • Ridge - https://ridge.com/  • PostPilot - https://www.postpilot.com/  • LVMH - https://www.lvmh.com/en  • Tapestry - https://www.tapestry.com/  • HexClad - https://hexclad.com/  — Check Out Shaan's Stuff: Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it's called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam's List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

Aaron Schwartz is a DTC business builder, investor, and advisor to some of the most innovative commerce tech companies. With a sharp eye for scaling brands and solving complex operational challenges, Aaron has played a pivotal role in shaping the future of Ecommerce.Before founding Orita, Aaron built a $1M+ watch brand on Shopify, co-founded Passport Shipping to simplify international logistics, and served as the president of Loop Returns, helping brands optimize their post-purchase experience. His hands-on experience across shipping, returns, and AI-driven customer insights makes him a trusted expert in the DTC space.Today, as the founder of Orita, Aaron is on a mission to help brands unlock the power of their customer data. Orita uses AI to analyze millions of data points, enabling brands to make smarter, more profitable marketing and retention decisions. By focusing on machine learning-driven personalization, Aaron is helping DTC brands move beyond guesswork and into data-backed growth strategies.With degrees from Columbia and UC Berkeley Haas, Aaron brings both academic rigor and real-world experience to the table. When he's not revolutionizing the Ecommerce industry, he's a dedicated father of two—and pretty funny when he's not in business mode.In This Conversation We Discuss: [00:42] Intro[00:56] Building smarter customer insights with AI[02:48] Switching from brand to SaaS[05:18] Focusing on customers before scaling up[07:04] Solving data problems for brands[08:41] Using machine learning to predict customer behavior[11:04] Updating customer data daily for better marketing[14:18] Investing in AI-powered customer insights[16:33] Filtering out the wrong customers[17:12] Using AI to boost retention[18:34] Finding hidden revenue in your email listResources:Subscribe to Honest Ecommerce on YoutubeGrow sales from existing customers with AI optimization orita.ai/Follow Aaron Schwartz linkedin.com/in/aaroncharlesschwartzIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In this episode of Marketing Mindset, Colby interviews Michael Epstein from Postpilot, diving into the resurgence and strategic role of direct mail in the digital marketing landscape. Michael, a seasoned e-commerce entrepreneur, explains how direct mail offers a distinct advantage, especially as digital ad platforms become more competitive and costly.  Tune in to learn about Postpilot's evolution from a retention-focused tool to a comprehensive prospecting solution. Michael shares how, by leveraging Acquisition AI, Postpilot can identify lookalike audiences and enable brands to send targeted mailers to new potential customers.  Colby and Michael also discuss how direct mail campaigns can be customized and automated, share tips on creative best practices for direct mail, and discuss how brands can strengthen an omnichannel strategy by reaching a broader range of customers and reducing reliance on digital channels. Follow Colby on LinkedIn: ⁠https://www.linkedin.com/in/colby-flood/⁠ Follow Colby on Twitter: ⁠https://twitter.com/Colby__Flood⁠ Visit our Agency website: ⁠www.brighterclick.com⁠ Learn more about our creative strategy software: ⁠https://www.dataally.ai/

"It's just a hell of a lot easier to optimize a business than to start something from scratch."Also available on YouTube: https://youtu.be/tbVh1J1sOEQ​​Drew Sanocki has a knack for transforming struggling businesses into profitable ventures. In this episode of The Unofficial Shopify Podcast, host Kurt Elster taps into Drew's extensive experience to uncover the strategies that have driven his success. With over two decades in e-commerce, Drew shares why he often opts to buy businesses rather than starting from scratch. He reveals how this approach allows him to leverage existing assets and customer bases for quick wins and sustainable growth. Drew also gives listeners a peek into the key tactics that have helped him revive and profit from these acquisitions. If you're looking to shake up your marketing strategy or simply want a fresh perspective on growth, this conversation is for you.Show Linksnerdmarketing.compostpilot.comDrew SanockiSponsorsZipifyFinale InventoryGrowth CollectiveNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Key Takeaways: Building a successful customer acquisition funnel requires a well-rounded approach, including top-of-funnel awareness, middle-of-funnel engagement, and bottom-of-funnel conversion. Many businesses make the mistake of focusing solely on customer acquisition without considering the importance of upselling and nurturing relationships with existing customers. Utilizing AI technology in marketing can provide significant advantages, such as anonymous email retargeting and personalized direct mail campaigns. The Importance of a Full Funnel Approach: In today's rapidly changing marketing landscape, it's crucial for businesses to adopt a full funnel approach to customer acquisition. This means focusing not only on top-of-funnel awareness but also on middle-of-funnel engagement and bottom-of-funnel conversion. Josh and Mike discuss the common mistakes businesses make when it comes to building their customer acquisition funnels. Mike shares an example of a skincare coach who was successful in customer acquisition but lacked a back-end offering. This resulted in a decline in profitability as the cost of acquisition increased. On the other hand, Josh highlights his own experience of focusing primarily on high-end programs, neglecting the need for lower-priced products to attract a wider range of customers. To address these issues, businesses should consider offering a variety of products and programs at different price points to cater to different customer segments. This allows customers to enter the business at their comfort level and gradually move up the ladder as they build trust and confidence in the brand. Leveraging AI in Marketing: Artificial Intelligence (AI) is revolutionizing the marketing industry, offering new opportunities for businesses to streamline their processes and improve customer experiences. Mike and Josh discuss the potential of AI in marketing and how it can be utilized to enhance various aspects of a business. One AI tool that Mike recommends is OpenSend, which enables anonymous email retargeting. This tool captures the email addresses of website visitors who did not provide their contact information and allows businesses to send targeted emails to these individuals. While this approach may seem aggressive, it can be effective in converting potential customers who have shown interest in a product or service. Another AI tool discussed is PostPilot, which leverages direct mail to engage with customers. This tool can send personalized postcards to website visitors, even if they did not provide their contact information. By combining digital and physical marketing channels, businesses can stand out in a crowded marketplace and increase their chances of conversion. Embracing the Future of Marketing: As AI continues to advance, businesses must adapt and embrace these technologies to stay competitive. While there may be concerns about the impact of AI on jobs and authenticity, it is essential to recognize the potential benefits it can bring to marketing strategies. By leveraging AI tools like OpenSend and PostPilot, businesses can enhance their customer acquisition efforts and provide personalized experiences to potential customers. However, it is crucial to strike a balance between automation and human touch, ensuring that customers still feel valued and connected to the brand. In conclusion, building a successful customer acquisition funnel requires a comprehensive approach that encompasses all stages of the customer journey. By offering a range of products and programs, leveraging AI technologies, and maintaining a human touch, businesses can optimize their marketing strategies and drive long-term success.

Jess Chan is the CEO and Founder of Longplay, an lifecycle & retention agency for DTC brands. She's also the brains behind Backbone, an innovative tool that wraps all those email and retention best practices in one simple to use tool.In this episode, Jess joins Blaine to discuss what it takes to succeed as a brand that wants to lean into retention & lifecycle marketing to scale DTC revenue.Episode brought to you by More StaffingJoin 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!On this episode of DTC pod we cover:1. Jess Chan's Background2. Insights on Retention Marketing3. Role of Various Strategical Tools4. Email Flows To be Productized5. In-depth look at subclasses of strategies in Retention Marketing6. Use of Data in Retention Strategies7. Demonstrations of Successful StrategiesTimestamps03:00 Retention in D2C eCommerce: A shift towards focus.06:38 Email marketing: Retaining and understanding customers is key.10:39 Retention marketing is not the same as acquisition.12:40 Optimize email flows, upsell subscriptions, strategic campaigns.15:38 Boost tools for customer lifecycle, loyalty programs.18:16 Focus on fewer channels and execute well.26:34 Check SMS attribution settings for accurate analysis. Focus on customer-centric approach for SMS marketing.29:19 Brands must consider immersive customer experiences.32:22 Different customers, different journeys, different needs.37:31 Medium dictates message; optimize design for impact.40:59 Automating email marketing strategy development and improvement.41:57 Backbone plans email marketing, optimized for conversion.Shownotes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here and our Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok ---Jess Chan - Founder and CEO at Longplay & BackboneBlaine Bolus - Co-Founder of Castmagic

Many e-commerce ventures hit a sales dry spell right after the holiday cheers fade. But what if Q1 could be more than just a slump?In today's episode, we're turning conventional wisdom on its head, exploring how Q1's challenges can be flipped into profitable opportunities – welcome to the world of 'Q5'.Our guest expert is Michael Epstein, a seasoned pro in the e-commerce arena with 25 years under his belt. As the strategic brain behind PostPilot, Michael's blend of SaaS savvy, agency acumen, and e-commerce expertise makes him the perfect navigator for today's deep dive.Key Insights:Unveiling how Q1 can be a mini-Christmas for the right products.Mastering the art of juggling operational expenses with profit maximization.A close look at the ever-shifting terrain of e-commerce and how to capture customer interest.The strategic use of Direct Mail in a predominantly digital marketplace.Smart advice for smaller brands on growth trajectory and timing for diversifying marketing efforts.Don't forget to subscribe to The Unofficial Shopify Podcast, leave a review if you loved the episode, or tell a friend. We appreciate you.Show LinksPostPilotUSPS Informed DeliverySponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".StoreHero - Get a unified view of your sales, marketing & profitability metrics.Loop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Partner integrations and the need to explore marketing channels well beyond social media and Google will be explored. It's all about reaching potential customers wherever they may be.In this episode, Jordan West and Mandy Herrmann, a seasoned CMO, discuss the emotional power of physical books and the impact on brand loyalty. They discussed QR codes, direct mail, and collaboration with other brands in the ever-evolving world of e-commerce marketing. Key takeaways from this episode:Home decor and fashion brands effectively use catalogs for emotional attachment and inclusivity.Catalogs are beneficial for starting conversations and building brand loyalty.Catalog targeting can be highly specific, allowing for precision in reaching intended audiences.Partnering with brands that have catalogs can result in better returns at a fraction of the cost.Exploring marketing activities beyond social media and Google can help reach potential customers.Sustainability considerations, such as using recycled paper, are important for environmentally-conscious customers and brand perception.Collaboration with other brands for catalog distribution can expand reach and be cost-effective.Recommended App/Tool:Krisp: https://krisp.ai/PostPilot: https://www.postpilot.com/Rockerbox: https://www.rockerbox.com/Million Dollar Offer: https://upgrowthacademy.podia.com/offer-courseRecommended Audiobook/Podcast:WTF: https://www.wtfpod.com/podcastToday's Guest:Mandy Herrmann, seasoned CMO, a German living in the Bay Area who is passionate about 360 Marketing. Her passion lies in growing businesses profitably by putting the customer in the focal point of Marketing. Reaching them from the first touch all the way through the conversion and post-purchase with paid and unpaid channels gets her excited. Connect and learn more about Mandy:LinkedIn: https://www.linkedin.com/in/mandy-herrmann/Improve your gross margins by up to 40%!Facing inventory headaches this Q4 season? Dreading those long 45-60-day waits for product arrivals? Portless is the fulfillment game-changer for e-commerce brands. Why Portless? Direct Shipping: From China to customers in just 6-8 days, covering 55+ countries. Domestic Feel: Custom packaging, local tracking from carriers Cost-Effective: Slash those cargo shipping and customs fees Cash Flow Positive: No mGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast

Drew Sanocki is one of my favorite people to talk to. He's been a longtime friend and possesses a wealth of wisdom. Drew has successfully built and exited a company, turned around two other nine-figure retailers and is currently overseeing the growth of PostPilot, which recently achieved 8-figures in annual recurring revenue (ARR). What distinguishes Drew in my mind is his unwavering commitment to his family and his well-being. He has a wonderful family and leads an inspirational life. In this episode, we gain valuable insights into his mindset and philosophy on building both a fulfilling life and a successful business. What You'll Learn From This Episode: Why Drew is waking up at 4:30 a.m. and sprinting at 51 years old A transparent look at his daily schedule while managing one of the country's fastest-growing companies. The strategies he uses to maintain connection with his kids and wife while running a startup The details behind his acquisition of PostPilot for $50,000 and its transformation into an 8-figure business. His experience of hiring one person every three days for an entire year. How he has acquired multiple 8 and 9-figure businesses without investing his own capital. The differences between building a SAAS (Software as a Service) and an e-commerce business. Some simple campaigns that you can use with direct mail to grow your business Links:  The PostPilot holiday offer https://www.postpilot.com/holiday-gfo www.PostPilot.com

With recent challenges in online advertising, it's crucial to explore alternative avenues for customer acquisition. Learn how building products and marketing strategies based on your ICP can fuel quick success and scalability for your business.In today's episode, Jordan West and Michael Epstein, Co-Founder of PostPilot, discussed  the challenges of Q4 and how to go beyond abandoned checkout communication and acquire customers through targeted direct mail campaigns. Listen and learn in this episode!Key takeaways from this episode:Leveraging first-party data and creating lookalike models based on best customers can help identify and target high-potential prospects.Retention campaigns are key for maximizing customer value, despite privacy updates limiting certain retargeting methods.Reactivating dormant customers can lead to significant returns on ad spend, even for customers who haven't made a purchase in years.Exploring alternative customer acquisition avenues outside of traditional online advertising platforms is important for long-term sustainability.Discount offers in direct mail campaigns should match or exceed those in email campaigns to incentivize customers on the verge of defecting.Targeting specific customer segments, such as expectant mothers or new parents, can yield successful results.Building lookalike audiences for cold acquisition, similar to Facebook's approach, can help identify new prospects with high potential.Recommended Podcast/Audiobook:Prof G:   https://podcasts.voxmedia.com/show/the-prof-g-pod-with-scott-gallowayElon Musk Biography: https://www.amazon.com/Elon-Musk-Walter-Isaacson/dp/1982181281Recommended App/Tool:Sendlane: https://www.sendlane.com/Klaviyo: https://www.klaviyo.com/Shopify: https://www.shopify.com/Retention.com: https://retention.com/Hubspot: https://www.hubspot.com/Salvit Advisors: https://www.salvit.com/Salvit Advisors Leverage Playbook:  https://bit.ly/3RFKaw6Why the 'Leverage Playbook'?Data-Driven Decisions: By connecting your analytics ecosystem—be it GA, Shopify, or Amazon—Salvit Advisors will identify 2-3 immediate wins that have been lurking right under your nose.Customized Strategy: Receive a pitch deck tailored specifically for your brand, combining your unique data.Immediate Impact: These insights aren't just theoretical. They're actionable recommendations that can drive tangible profit for your business.Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast

In this episode of "The Conversion Show," Erik Christiansen, CEO of Justuno, interviews Drew Sanocki, Founder of PostPilot. Drew has an extensive background in retail and shares his insights on how direct mail can be a game-changer for e-commerce businesses and explains the features of PostPilot, including segmentation, automation, remarketing, retargeting, and acquisition. Erik and Drew discuss:The integration capabilities of Post Pilot with platforms like Shopify and Klaviyo.The concept of the discount ladder and the 30, 60, 90 plan.Optimizing retention, basket size, and conversion rates before focusing on customer acquisition. The key to effective postcard designs is treating direct mail like a Facebook ad. The shift in mindset regarding direct-to-consumer brands.Watch the episode on The Conversion Show YouTube channelHost: Erik Christiansen https://www.linkedin.com/in/erikc/Guest: Drew Sanocki https://www.linkedin.com/in/sanocki/Justuno https://www.justuno.com/PostPilot https://postpilot.com/Transcript:Intro 00:00:05Welcome to the Conversion Show, a podcast that's all about. You guessed it, conversions, everything that gets you to your goal, whether that's purchase, lead capture app, install content downloads, chat engagement, or demo requests. We're talking conversions hosted by Erik Christiansen, CEO and co-founder of the leading conversion optimization platform, Justuno. On the conversion show, Erik sits down with industry-leading marketers, e-commerce growth experts, founders, and entrepreneurs to chat all things conversion marketing. Be sure to follow the conversion show podcast to be notified when a new episode goes live. Like what you hear? Leave us some love with a review. And now here's your host, Eric Christiansen.Erik 00:00:51Welcome to the conversion show today. I'm really proud to have my guest, Drew Sanocki, who we go back ten-plus years and I encourage anyone listening if you're in front of a computer and type Drew Sanocki into LinkedIn and you're going to find a background that is is very well, what's the word? Diverse. Drew 00:01:17Long and boring.Erik 00:01:18It's well-versed. KarmelLoop retailer he's been a retailer himself he is now CEO of Post Pilot a direct-to-consumer postcards highly segmented which is what we're going to get into today. Very exciting. So let's welcome to the show Drew.Drew 00:01:37 Thanks, Eric. It's good to see you again. As you said, we've known each other for ten-plus years. I remember when we took over Karmaloop you know, we got it out of bankruptcy. And one of the first things we did was put Justuno up. And that was probably 2014, 2015, just to reengineer the pop up. And they were amazed at how we went from, I don't know, we probably ten next to the opt-ins in a week back then.Erik 00:02:02Drew has always been a...

Episode 490: Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) share 3 wild billionaire stories.  From the secret acquisition of OnlyFans by a mysterious entrepreneur to Elon Musk's quirky right-hand man', to the controversial history of the Sackler family and their involvement with Purdue Pharma. Want to see more MFM? Subscribe to the MFM YouTube channel here. — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com/ Check Out Shaan's Stuff: • Try Shepherd Out - https://www.supportshepherd.com/ • Shaan's Personal Assistant System - http://shaanpuri.com/remoteassistant • Power Writing Course - https://maven.com/generalist/writing • Small Boy Newsletter - https://smallboy.co/ • Daily Newsletter - https://www.shaanpuri.com/ — Show Notes: (0:00) Intro (3:10) OnlyFans Annual Report (5:00) Leo Radvinsky (17:50) The Saclker Family (32:30) Billy of the Week - Steve Davis (49:30) PostPilot (57:30) Kiss back — Links: • Companies House - https://tinyurl.com/mr3m28x8 • OnlyFans Annual Report - https://tinyurl.com/3nw46jxj • Leo Radvinsky - https://leoradvinsky.com/ • Guy Stokley - https://tinyurl.com/vhbn6jef • Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel. — Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. — Other episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto • #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • ​​​​#218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

In this episode of the EcomCrew podcast, I'm joined by Michael Epstein, one of the co-founders of PostPilot, a company that helps e-commerce businesses by using direct mail marketing to create memorable customer experiences to increase sales.   We also discuss how PostPilot started and the idea behind going back to physical postcards to advertise products, discounts, and services. We also talk about how companies have been faring after subscribing to their services.   Timestamps: 2:07 — Introduction  6:37 — Inspiration behind PostPilot  8:40  — How to reacquire customers who churned 10:16 — New features PostPilot's been working on  14:24 — Internal benchmarks to measure for future campaigns 17:48 — Tactics/incentives to reacquire old customers 24:15 — How to use lookalike audience attributes to refine ROAS 27:17 — Abandon cart win-back campaigns 29:15 — Minimum threshold for companies before hitting a benchmark 30:38 — PostPilot's exclusive offering to EcomCrew members   Thank you so much to Michael for doing this week's podcast episode with me after I had his co-founder Drew on the podcast a few years ago and learned so much about the growth of their business and their plans for the future.   He was also so kind for giving EcomCrew members freebies in their first few months when they sign up on PostPilot.   If you want to learn more about their business, you can check them out on PostPilot.com.   Don't forget to leave us a review over on iTunes if you enjoyed this episode. Until the next one, happy selling!  

Michael is the Co-Founder of PostPilot - https://www.postpilot.com PostPilot is a SaaS platform that offers Direct Mail marketing reinvented for modern eCommerce PostPilot makes it a cinch to send personalized, profitable Direct Mail for eCommerce brands PostPilot also integrates with common systems in the eComm martech stack such as Klaviyo, making it super easy to integrate PostPilot into existing Marketing Automation workflows PostPilot makes sending direct mail as easy as sending an email! In this episode, Jason & Michael discuss how effective Direct Mail is, why it has been shunned by many digital marketers and how they can recapture this opportunity at scale for the digital age

To Subscribe to DTC Newsletter - https://dtcnews.link/signup DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more. Hello and welcome to the DTC Podcast, I'm Eric Dyck. Today, we're privileged to have a chat with an eCommerce legend, Drew Sanocki. Introduced to me by Ezra Firestone as one of his main e-commerce mentors, Drew's forged his path in the early days of ecommerce as something of a turnaround specialist, sent into legacy brands to help them transition into ecommerce, with a special focus on catalog or direct mail marketing. Fast forward to today, where Drew leads PostPilot during the renaissance of physical mail as a strong middle of funnel for DTC brands. You'll hear Drew's top turnaround toolkit, which focuses mainly on profitability over growth, Marginal CaC over CaC, and a trend back toward both physical storefronts as well as physical mail marketing... If you're thinking about dropping a postcard to your customers this summer, don't miss this one... Timestamps: 2:35 The Genesis of PostPilot: Extending Marketing through Direct Mail 6:12 The Effectiveness of Direct Mail for Customer Retention and Acquisition 9:40 The Time Windows and Attribution of Direct Mail Campaigns 17:30 AI in Copywriting and the Unique Value of Human-Crafted Sales Letters 27:40 The Return to Baseline Growth in E-commerce 30:00 The Story of Twitter's Early Days and the Value of Human Connections #directmail #marketingstrategy #ecommerce #customerexperience #AIinmarketing Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

This episode of the Ecommerce Coffee Break Podcast features a conversation with Michael Epstein, Co-CEO and CMO of postpilot.com. We discuss how direct mail is making a comeback and why you should use it as a marketing strategy to boost your sales.On the Show Today You'll Learn:The marketing channel with a response rate 28 times higher than any other channelUnderstanding Direct Mail: Formats and DeliveryEffective marketing promotions and strategies for Direct MailDesigning a successful postcard campaignThe value of hand-written postcardsLinks & ResourcesWebsite: https://www.postpilot.com/Shopify App Store: https://apps.shopify.com/postpilotLinkedIn: https://www.linkedin.com/company/postpilot/Get access to more free resources by visiting the podcast episode page at https://bit.ly/45FESoW Episode SponsorFor inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on InstagramSupport the showGet free marketing ideas to help grow your revenue on Shopify. In your inbox for free. Every Thursday. Consumed in 3 minutes or less. Join 3,500+ Ecommerce Merchants, Founders, and Marketers here: newsletter.ecommercecoffeebreak.com

On this episode of Ruby for All, ChatGPT was down for Julie today which left her frazzled, so she brings up making pancakes, and Andrew shares his love of cooking breakfast food and wrestling with Turbo all morning. Thankfully, they have a great guest with them to brighten their day.  Today, Andrew and Julie are joined by Celso De Sá, who's a Developer for PostPilot. Celso is going to take us through the interviewing processes he's gone through as a Junior, getting his first job, the process of transferring to a new company, challenges he encountered, and tips on how he manages his ADHD. He shares an amazing system he uses for time management, and how using Basecamp Shape Up methodology helps him. We'll also hear some fantastic advice on job hunting, and the importance of networking, putting in hard work, and personal marketing. Hit download now to learn more! [00:01:38] Celso gives us a brief introduction of what he does and where he works.[00:03:21] We hear what tech he mainly works in at PostPilot.[00:04:17] Celso dives into the path of how he got into his first role, the interview process, the process of transferring to his new company, he tells us his ADHD got in the way a little bit, and a suspicious person that contacted him about a job.[00:11:43] Celso gets philosophical here and talks about how explaining his work adds to him being such an excellent candidate.[00:13:22] We hear some of the challenges Celso encountered when interviewing. He mentions having ADHD make him talk more that he should sometimes and time of day. Julie wonders if there were companies that have been more accommodating to his ADHD, and she shares a story when she applied to a job. [00:15:11] Find out the system Celso has for time management that sounds amazing. Also, he mentions discovering Marla Cummins, an ADHD Coach and listening to Dr. Huberman's Podcasts. [00:18:08] Andrew talks about a book he's reading called, Building a Second Brain, and Celso talks about how Basecamp Shape Up helps him a lot.[00:20:56] Julie wonders what helps with the stress of ending a project, and shares her struggles with completing tasks, and Celso and Andrew share their thoughts. [00:22:57] Some specific advice is shared if you're somebody that's interviewing right now, and he starts with a piece of advice he hates, but he thinks will be helpful to people.  Andrew adds to the advice talking about showing up every day, putting the work in, and just grind. [00:26:06] Did Celso ever find enough mentors that he Tweeted about? Also, he's writing an article summarizing things he thinks are helpful for anyone looking for a job or going through the process.[00:28:09] Find out where you can follow Celso on the web.Panelists:Andrew MasonJulie J.Guest:Celso De SáSponsors:HoneybadgerAvoLinks:Andrew Mason TwitterAndrew Mason WebsiteJulie J. TwitterJulie J. WebsiteCelso De Sá TwitterCelso De Sá LinkedInPostPilotShape Up: Stop Running in Circles and Ship Work that Matters by Ryan SingerMarla Cummins-ADHD Coach & Productivity ConsultantHuberman Lab Podcast EpisodesBuilding A Second Brain 

When is DTC marketing too good to be true, when someone's massaging the figures. This is the no-holds barred eCommerce conversation you can't afford to miss. Nik and Moiz aren't holding back. They get into the direct mail service with some seriously unlikely figures, Nik uncovers the infomercial king, while watching tennis, and they discuss the benefits of a just-in-time inventory model. This episode was brought to you by Tapcart: Mobile Apps for Shopify. If you are looking to improve your store's mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Timestamps: 01:03 - Intro 05:37 - Nik's experience with direct mail 08:07 - PostPilot performance analysis 02:36 - Costco and Kimberly-Clark just in time operations 05:32 - Native's just time inventory 07:50 - Costco 10:38 - Reselling on Amazon 14:22 - BulbHead 26:05 - Flextape 26:54 - ChatGPT 28:57 - Outro

126 - Is direct mail marketing a thing of the past? This week, our host Vira Sadlak talks with Michael Epstein of PostPilot to discuss how direct mail marketing remains a highly effective marketing channel. With increasing digital fatigue, brands can utilize direct mail marketing to retain, win back, and acquire customers.Tune in to learn about PostPilot, and how your eCommerce business could benefit from direct mail marketing. Did you enjoy this episode? If so, please leave a short review.Connect with us!⭐ Instagram ⭐ YouTube ⭐ Facebook ⭐ LinkedIn ⭐ Twitter⭐ TikTok

In this episode, I share Leo Plebani, an ecommerce marketing expert who specializes in customer retention. Leo first entered the world of ecommerce when he was hired as an “Online Sales Manager” for a large Italian company based in New York. From there, he transitioned to being a freelance consultant, managing and scaling ecommerce companies to 7-figure revenues. He loves the world of ecommerce and invests in it both as an agency owner and as an entrepreneur by launching my own ecommerce projects. His approach to ecommerce marketing is both innovative and a little bit old school, making it unique.  We chat about: How can ecommerce brands improve customer retention? What are some ways that ecommerce brands can measure and monitor customer retention? What's involved in your "secret formula" for boosting customer retention? Why is direct mail having a comeback now in 2022? What types of customers respond the best to direct mail? …and more! Sparkle Award: Jenny Wu - https://www.cnet.com/tech/computing/this-jewelry-store-lets-you-order-3d-printed-samples-before-you-buy/ News Articles: Here's Why Jewelry Retailers Should Care about Disney+ and Netflix's Upcoming Ad-Supported Subscriptions - https://instoremag.com/heres-why-jewelry-retailers-should-care-about-disney-and-netflixs-upcoming-ad-supported-subscriptions/ Pinterest's invite-only platform Shuffles is Gen Z's new favorite app - https://passionfru.it/shuffles-pinterest-gen-z-trend-1890/ For luxury brands, resale is almost an inevitability - https://www.retailbrew.com/stories/2022/09/13/for-luxury-brands-resale-is-almost-an-inevitability More About the Guest: Leo's agency website: dtcgang.com Postpilot to send postcard campaigns:Referral link: https://www.postpilot.com/?via=dtcgang Discount Code to get 50% off any plan for the first 3 months: DTCGANG50Reach out to Leo to get 1000 free postcards https://www.linkedin.com/in/plebanileonardo/ IG: http://instagram.com/plebanileonardo FB: https://www.facebook.com/plebanileonardo/ Other Links from the Episode: Ep #135 - Interview With David Wachs - https://joyjoya.com/interview-with-david-wachs-about-handwritten-notes-in-marketing/ Our Sponsor: This episode was sponsored by Chrysmela (https://chrysme.la/), maker of the most secure earring back in the world. Joy Joya listeners and viewers who are interested in learning more about partnering with Chrysmela can email Mayumi at info [at] chrysme.la. Chrysmela offers white labeling as well as wholesale opportunities. Interview With Mayumi Ishii: https://joyjoya.com/interview-with-mayumi-ishii-of-chrysmela-disrupting-the-jewelry-marketplace/ Transcript: https://joyjoya.com/ecommerce-customer-retention 

On this episode of Link Up Leaders, Francois and Lisa are joined by Michael Epstein of PostPilot. We'll be exploring and discussing the best practices for direct mail campaigns and the dos and don'ts of direct mail campaign creative. --

A 20-year Ecom vet and private equity operating partner, Michael Epstein is currently co-founder & co-CEO of PostPilot, a direct mail automation platform built for ecommerce and direct to consumer brands.  On this bonus episode, we talk to Michael Epstein all about PostPilot - how to apply common email flows to PostPilot, why most brands leave some control to PostPilot, and Postpilot's exclusive announcement, and so much more! To learn more, visit: http://honestecommerce.co Resources: Subscribe to Honest Ecommerce on Youtube PostPilot's “Godfather” offer. An offer you can't refuse postpilot.com/gfo

Michael Epstein is a Board member and Principal at PostPilot, a platform that allows you to send personalized postcards automatically at scale, as easily as you'd create an email campaign. Find out more how direct mail can help you grow your business!

Apple's iOS 14 privacy changes have created a windfall for direct mail providers such as PostPilot. Owners Drew Sanocki and Michael Epstein explain how modern postcard programs mimic email campaigns.Read a condensed and edited (for clarity) transcript at https://pec-ly.com/?6jhw. 

Apple's iOS 14 privacy changes have created a windfall for direct mail providers such as PostPilot. Owners Drew Sanocki and Michael Epstein explain how modern postcard programs mimic email campaigns.

Michael Epstein sold his first company in 2013 and served as CMO of multiple ecommerce brands.He's a principal at PostPilot, a platform that allows you to send personalized postcards automatically at scale, as easily as you'd create an email campaign. ⦁ How did you get started with ecommerce⦁ What was the biggest exit you were involved in?⦁ What is PostPilot?⦁ I hear that Ezra Firestone uses PostPilot⦁ Getting clients for software is different than getting clients for physical products?⦁ Do I upload a list of names and addresses and you guys send my cards?⦁ Can I design my own cards inside your platform?⦁ Is it possible to do handwritten messages?⦁ What analytics can we get from a system like this? Open rate?⦁ Michael, please share his insights into acquiring and retaining customers⦁ Going back in time to old strategies like using snail mail seems to work often.⦁ How to Level Up your Lead Generation and Close More Deals with Handwritten Cards.⦁ How to Bring Direct Mail Into the Digital Age and Increase Ecommerce Brand Retention and Profits. https://www.linkedin.com/in/mepstein1/https://twitter.com/mepstein311https://www.postpilot.com/

On this episode, we interview Michael Epstein of PostPilot, a brand new weapon in the never-ending battle against declining email engagement and increasing PPC costs. 

Serial entrepreneur Drew Sanocki shares his career learnings after starting, buying, running, or selling numerous ecommerce businesses.Notable quotes:"You make most of your money on the exit.""Buying a business reduces the risk... its the ultimate shortcut""Valuations change over time. Growing ecommerce businesses can sell for 5-8x EBITDA"We discuss:Selling furniture as one of the earliest dropshippers in 1999The specifics on buying oVertone Haircare with Ezra FirestoneWhat makes a business attractive as a purchaseThe importance of retention marketingShow LinksoVertoneAutoAnythingDuoPlanePowerful by Patty McCord#341 - RFM Segmentation with Juliana JacksonPost Pilot - The Godfather offer! They'll build the first campaign for you and send them.SponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Mike catches up with PostPilot's Drew Sanocki to talk about spotting opportunities in business, the bullishness of SaaS, and the efficacy of real mail in today's environment.   Ever since I attended eCommerceFuel Live five or six years ago, I've always admired Drew Sanocki for his knowledge and experience in the business.   Drew is the founder and executive chairman of PostPilot, a service that aims to help businesses grow through direct mail by creating personalized postcard campaigns.   In this episode, Drew and I discuss some of the milestones in our ecommerce journey, the gold mine that is SaaS, and how direct mail is the way to go these days.   Audio Timestamps:  Intro - 0:00  Mike and Dave's New Business - 1:08  How Mike met Drew - 4:05  Mike's approach to buying an ecommerce business - 6:08 Drew's thoughts on the current business landscape - 12:40  Seeing an opportunity and grabbing it - 15:41 Advantages of venturing into SaaS - 19:24  Growing a SaaS company - 24:12 Advantages of email - 32:06  PostPilot's Godfather Offer - 37:02   Drew, thank you for joining me again on the podcast. I look forward to seeing you in person soon. If you guys need help with marketing for your business, Drew has got an awesome treat for you: click here for PostPilot's Godfather offer.   As always, leave us a review over on iTunes if you enjoyed this episode. Happy selling and we'll see you in the next one!

Subscribe: Apple Podcasts | Spotify | Stitcher | Overcast Support the Show. Get the NEW AudioBook! AudioBook: Audible| Kobo| Authors Direct | Google Play | Apple Summary Hey everyone. Stay tuned to the end of the interview where I'll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening.  Now on to my guest for today, Michael Epstein, principal at PostPilot, a marketing company that's helping e-commerce use direct mail to scale their businesses.  Michael has years of experience in digital marketing, having worked with a variety of big companies. In many of them, though, direct mail was always part of the equation. What he and the founder of PostPilot realized was that there needed to be a way for e-commerce to use direct mail more efficiently. Currently the company offers postcard campaigns for e-commerce companies to encourage customer retention and loyalty.  Michael explains how direct mail can be part of a company's strategy to retail customers who are inundated with emails and online advertising. Direct mail allows a brand to reach out in a more personalized way, and it's an approach that's been reliably successful. They are now working on developing more tools to help businesses scale while retaining personalized outreach strategies. Now, let's get better together. Actionable Insights Don't discount the importance of customers who have already bought from you; be creative in figuring out ways to reach out to them. By developing a strategy to keep customers, not just attract them, you'll get ahead of the competition. The advantage of using direct mail? Postal charges are the same, whether it's holiday season or whether you're mailing to a specific demographic or not. While direct mail can be more expensive than email, when done right, it can be more effective. If you're wondering if you should make the jump into entrepreneurship, ask yourself: If not now, when? Michael says that we can always find an excuse, so in most cases, the time is now. And if you fail? It's all part of the learning process.   Links to Explore Further PostPilot Michael Epstein on LinkedIn  Keep In Touch Book or Blog or Twitter or LinkedIn or JSYPR or The Story Funnel Learn more about your ad choices. Visit podcastchoices.com/adchoices

HIGHLIGHTSSeveral touch points make return customers more likelyRobotic handwritten cards as a marketing strategyLeverage post-purchase campaignsQUOTESMichael: "Customers do buy more when there's a multitouch approach. They're more likely to come back, they're more likely to spend more, when you combine the power of your digital marketing campaigns and offline direct mail campaigns."Michael: "We have robotic technology that literally holds a pen, holds a pen to paper, writes the card out in completely authentic handwriting... it sends an actual handwritten card with a handwritten envelope and a real stamp on it to that customer. And again, it's just a great way to cut through the clutter."You can connect with Michael in the links below:LinkedIn - https://www.linkedin.com/in/mepstein1/Website - https://www.postpilot.com/Email - michael@postpilot.com

In a world over digital overload, consumers crave real, tangible connections and experiences with the businesses they buy from. Direct mail, specifically personalized postcards, is memorable and drives high ROI at a lower cost than you'd expect. Michael Epstein has served as CMO of multiple 8 and 9 figure private equity backed online retailers where he successfully utilized direct mail to improve customer loyalty, retention, and profitability. He's now an investor and principal at PostPilot, a platform that allows you to send personalized postcards automatically at scale, as easily as you'd create an email campaign. Learn more about PostPilot and try it free at postpilot.com

It's been a wild wave in ecommerce when we look at where the industry started to where the opportunities are today. My guest today reflects on what's he's learned at 15 years in ecommerce and what's coming in ecommerce in 2022. Drew Sanocki was the CEO of the eCommerce brand AutoAnything, the founder of the blog nerdmarketing.com and the owner of the Shopify direct marketing app PostPilot. He has his hands in a lot of key areas in eCommerce and has been in the game for about 15 years.  In this episode, Drew shares his well-rounded journey from buying out, being the CEO, and acquiring a bunch of companies. We talk about what it's like to run a $100 million retailer and what it's like to run a small brand and scale up to 7-figures.  This episode has a ton of information on what's been working in eComm, where things have started to shift and we end with where we think this wild ride is going for eCommerce in 2022. Episode Highlights 5:40 Secrets to turning 50 and being in the best shape of life  7:10 Taking over as the CEO of AutoAnything  8:25 Transitioning after exiting to an eCommerce aggregator  9:16 Biggest learnings from taking over a 200+ person organization  10:47 Acquisitions: why some work and some don't  12:45 Exiting early due to supply chain issues  18:51 Drew's thoughts on supply chain challenges and issues  22:14 Growing as a leader by running both big and small businesses  23:45 What daily life looks like when being more strategic in the business  25:26 Drew's role at PostPilot: postcard marketing  26:26 Hiring a CEO  27:36 Tips on structuring deals  30:40 What Drew's excited about in eCommerce in 2022  33:07 The time is right for direct mail marketing  37:14 Differences between running a SaaS business and an eCommerce business 39:31 Hiring developers  41:10 Advice from Drew's business experience: iterate quickly 44:08 The last 15 years of eCommerce and what's next for eCommerce in 2022 Resources: PostPilot How to Increase Sales & Delight Customers with Direct Mail Marketing: Drew's Training Inside the Brand Growth Membership Brand Growth Accelerator (apply today: next cohort starts Feb 15, 2022) Brand Growth Membership @a_brawn on Twitter Review or subscribe on iTunes

Hey CX Nation,In episode #149 of The CXChronicles Podcast we welcomed Michael Epstein, Principal at PostPilot based in Greenville, SC. PostPilot helps businesses create and manage Direct Mail campaigns to reach existing and potential customers.PostPilot exists for the sole purpose of eliminating all of the pain-points that businesses of any size currently deal with in attempting to implement an effective Direct Mail strategy.Adrian and Michael also chat through The Four CX Pillars: Team,  Tools, Process & Feedback to share some of the tips & tricks that have worked for Simon and his team as they've built & grown their business.**Episode #149 Highlight Reel:**1. Leveraging postcard marketing to ignite your marketing & demand generation performance 2.  How you  get your first customers through the door and using your product or services3. Understanding & improving your marketing ROI & performance tracking4.  Understanding your customer journey & multi-threading your marketing activities 5. Focusing on up-selling & cross-selling to the customers you already have  Huge thanks to Michael  for coming on the CXCP and featuring his team's work and efforts in pushing the post card marketing space into the future.Click here to learn more about Michael EpsteinClick here to learn more about PostPilotIf you enjoy The CXChronicles Podcast, please stop by your favorite podcast player and leave us a review, this is the easiest way that we can find new listeners, guests and future CX'ers & Customer Success pros to tune into our customer focused business leader show. With the holidays coming up be sure to grab a copy of our book "The Four CX Pillars To Grow Your Business Now" on Amazon! Reach out to CXC at INFO@cxchronicles.com for more information about how we can help you and your team improve your overall CX/CS efforts as we get ready to head into another brand new year.And as always folks -- remember to make happiness a habit!Support the show (https://cxchronicles.com/)

Michael Epstein has served as CMO of multiple Ecommerce Brands, where he leveraged mailing as a way to  improve customer loyalty, retention, and profitability.  He's now a principal at PostPilot,  a platform that allows entrepreneurs, retailers and organizations to send personalized postcards and handwritten cards automatically and at scale.  Key Takeaways.  PostPilot, and the ability to send targeted, handwritten postcards without much effort. Leveraging postcards to rise above the digital noise. Integrating and personalizing postcards into any marketing strategy. Customer acquisition and retention. How to place processes in place to ensure flawless results in your marketing campaigns. Sending prospective messages without arousing any suspicions from your potential clients.  Connect with Michael.  Linkedin - https://www.linkedin.com/in/mepstein1/  Website - https://www.postpilot.com/ 

Michael Epstein of PostPilot talks about building their MVP, gaining first customesr, and navigating their zero-30,000 MRR journey. Get more insights from the podcast.  We live in a digital overload world, where cost-per-click (CPC) is fast overtaking email and email engagement. Today, customers are looking forward to getting real and tangible interactions with brands. PostPilot makes these expectations a reality via direct automated mail drives. Through PostPilot, customers can send handwritten and personalized postcards as conveniently as email campaigns. This technique generates excellent ROI (return on investment) and engagement. Michael Epstein shares critical details with Geordie in this podcast.   What You'll Learn  What problem does PostPilot solve for customers? How much equity should companies set aside for potential employees? How did Michael and his team get their initial customers? Why entrepreneurs should strive to engage with their customers and understand the problems they face one on one Challenges Michael and his team faced when building their MVP What requirements do Michael and his team look for in customers before onboarding them? At what point did Michael and his team find product-market fit? Why companies should have an ideal customer  In this Episode:  Michael has been in the eCommerce industry for more than two decades, during which he started a company, grew it to millions in sales, and departed to join the private equity world. Having interacted with numerous companies and used direct mail to develop their eCommerce presence, Michael understands how challenging the process can be. Together with his business partner, they figured there had to be an easier and trackable way of sending direct mail drives. They would later meet their third co-founder, who was already building an MVP to solve this problem. Michael and his co-founder invested in their third co-founder, and they all became partners. Together, they developed the product, launched it, and started growing it.   In today's overly competitive digital world, companies need to go the extra mile to offer unique services and stay ahead of their competitors. One thing Michael and his team did differently was their ability to do granular segmentation, offer individual personalization and track elements that enabled them to determine groups of customers that were responding best. The team also focused on helping their customers track performance and improve their campaigns like they would with any digital-based marketing drive. Michael explains this concept extensively. He also talks about meeting Matt, the third co-founder, and convincing him to come on board.    Michael talks about how the team worked together to ensure the MVP met their standards. What changes and initial investments did they make to prepare the MVP for the Shopify app store? Listen to the podcast to find out. According to Michael, their messaging addresses problems that customers face. It is not an attempt to engage in postcard marketing. The team strives to help their clients reach customers who don't read emails and those not on their email list. How do Michael and his team get their messaging right?   Michael says Andrew (co-founder) and himself are the target customers. Apart from understanding customer pain points, the team also meets regularly with other CEOs and founders, where they listen to the same pain points.  Together with his team, Michael uses a wide range of strategies to understand the problems their target customers are facing. Engaging customers one on one is a key strategy that entrepreneurs should adopt. It helps them understand customer problems from a personal point of view. Find out more details from the podcast. Every business faces challenges along the way and PostPilot were not an exception. One of the main challenges that Michael and his team faced during the MVP's initial stages was teaching people about their products. Convincing potential customers to try their product was also a daunting task.  Michael talks about the two pivotal moments the company had. These, he says, did not happen until after some years. The first one was implementing a concierge-level free trial service, and the second was getting the design right. Apart from the free plan, Michael says they have other paid plans and discusses them in detail. Do not miss this part of the podcast if you want to try this service. Are you are a beginner in the SaaS industry? Michael has some tips to help you determine what your target market wants. Listen to the podcast for the details. If he had a chance to do things differently, Michael says he would have made some crucial decisions earlier. Resources PostPilot Michael Epstein LinkedIn Michael Epstein Twitter

I started an online retailer out of my college dorm room in 2000, growing it to tens of millions in sales before a successful exit in 2013.Became operating partner for multiple private equity funds, specializing in eCommerce growth strategy and execution.Acquired AutoAnything, a 9-figure online retailer of aftermarket automotive accessories from AutoZone in 2018. The business was in rapid decline and unprofitable. Led a successful turnaround, growing top line, and profitability. Acquired 3 other 8-figure retailers, doubling their revenue in 150 employees), direct mail, and much more.Discover Morehttps://www.linkedin.com/in/mepstein1https://wavebreakpodcast.com/episodes/autoanything-oMrfo6NUhttps://ecommercefastlane.com/podcast/episode-84/My Linkshttps://linktr.ee/JRBoltonhttps://nw-recovery.com/product/energy-drink-2/promo: JBolton for 20% offSupport the show (https://www.patreon.com/The_Josh_Bolton_Show)

Welcome loyal listeners to another episode of The Loyalty Minute, I'm your host Rob Gallo and today I am excited to chat with Michael Epstein. After selling his first company in 2013, Michael has served as CMO of multiple 8 and 9 figure private equity backed online retailers where he successfully utilized direct mail to improve customer loyalty, retention, and profitability. He's now an investor and principal at PostPilot, a platform that allows you to send personalized postcards and handwritten cards automatically and at scale, as easily as you'd create an email campaign. Welcome to the show Michael, thanks for joining me... --- Send in a voice message: https://anchor.fm/rob-gallo/message

The Sugatan Effect podcast - the podcast where eCommerce marketers, advertisers & entrepreneurs meet and share the knowledge.In this podcast episode, we've spoken about the mistakes we've made during the black week, the key to generating over $5mm in revenue in November, a creative problem every agency faces and lots of different tests we're doing for the businesses. We can call this podcast - learning from other mistakes so that you wouldn't waste money doing that yourself. Don't forget POSTPILOT offers 15% to all our podcast listeners Follow this registration link and enter the discount code 'sugatan'. Enjoy!