POPULARITY
4 episodes with right who
3 episodes with right who
2 episodes with right who
3 episodes with right who
Today on What's Right: Who is responsible for the assassination attempt Caution in blaming rhetoric, even if it's a factor Dems are terrified of a President Trump uncovering their corruption Secret Service leadership is compromised Criticizing immigration policy isn't racist JD Vance fights the mainstream media Thanks for tuning into today's episode of What's Right! If you enjoyed this episode, subscribe to the show on Spotify or Apple Podcasts, and make sure you leave us a 5-star review. Have personal injury questions? Visit Sam & Ash Injury Law to get free answers 24/7. Connect with us on our socials: TWITTER Sam @WhatsRightSam What's Right Show @WhatsRightShow FACEBOOK What's Right Show https://www.facebook.com/WhatsRightShow/ INSTAGRAM What's Right Show @WhatsRightShow To request a transcript of this episode, email marketing@samandashlaw.com
Today on What's Right: Who would make a better VP: Doug Burgum or JD Vance More on "cheap fakes" and "deep fakes" Why left-wing media gaslighting is a good thing for Trump NBC celebrates Trump still under gag order for debate Left perverting justice with toxic judicial appointments European elections How happiness breeds success Thanks for tuning into today's episode of What's Right! If you enjoyed this episode, subscribe to the show on Spotify or Apple Podcasts, and make sure you leave us a 5-star review. Have personal injury questions? Visit Sam & Ash Injury Law to get free answers 24/7. Connect with us on our socials: TWITTER Sam @WhatsRightSam What's Right Show @WhatsRightShow FACEBOOK What's Right Show https://www.facebook.com/WhatsRightShow/ INSTAGRAM What's Right Show @WhatsRightShow To request a transcript of this episode, email marketing@samandashlaw.com
In this episode, I explore the concept of "who not how" and how it can help nurses achieve their goals. Instead of focusing on how to achieve a goal, it is more effective to find the right person or resource to help you reach that goal. I'm sharing my examples and stories to illustrate the power of finding the right "who" and leveraging their expertise.This concept is inspired by the book "Who Not How?" by Dr. Benjamin Hardy and Dan Sullivan. The book's central idea is finding the right individuals to help you reach your goals. Once you find the right "who" – a mentor, coach, or colleague – they can guide you, provide accountability, and help you uncover the "how".Focusing less on the "how" and more on the "who" can be a game-changer in achieving goals, especially for nurses. It helps us leverage collective expertise, regulate our mindset, and accelerate our progress. So, as you set your sights on your goals for 2024, consider looking for your "who" to help uncover the "how".Key takeaways:03:30 The Book "Who Not How" by Dr. Benjamin Hardy and Dan Sullivan04:38 Using the "Who Not How" Mindset in a Leadership Role08:26 Impact of Disconnection in the Nursing Community10:49 Achieving Goals through Neuroplasticity and Accountability12:07 The Importance of Finding the Right Support in Nursing14:46 Leveraging Collective Expertise to Achieve Nursing Goals22:47 Holding Yourself Accountable and Having a Future-Focused Vision in Nursing24:22 Success Story of Helping a Nurse Transition to a Work-From-Home Position26:00 Leveraging Someone's Expertise to Save Time and Achieve Goals28:56 Personal Example of Leveraging Someone's Expertise to Save Time29:57 Importance of Finding the Right "Who" in Nursing Careers and Leadership5 Ways we can support you in your nursing career ✅Join our Free Nurse Career Growth Hub and access our free nursing application, interview and career growth guides here!Join our Nurse Career Academy and work with us to help guarantee your next nursing role!Book a free Career Clarity Call with Liam to discuss your career situation!Join our private FB community to surround yourself with like minded nurses!Check out our Youtube Channel for more nurse career support!
Today on What's Right: Who gets blame for civilian casualties? Israel reveals more details of the October 7 Hamas attack 9 Republicans jump into the race for speaker Southwest Airlines pet stories Liz Cheney hasn't ruled out a run for President Thanks for tuning into today's episode of What's Right! If you enjoyed this episode, subscribe to the show on Spotify or Apple Podcasts, and make sure you leave us a 5-star review. Have personal injury questions? Visit Sam & Ash Injury Law to get free answers 24/7. Connect with us on our socials: TWITTER Sam @WhatsRightSam What's Right Show @WhatsRightShow FACEBOOK What's Right Show https://www.facebook.com/WhatsRightShow/ INSTAGRAM What's Right Show @WhatsRightShow To request a transcript of this episode, email marketing@samandashlaw.com
yerrr had to get Netflix's top dog on the pod - Shane Gillis came on to talk about his wrestling career, his drinking habits, how he's more athletic than anyone else and who is the greatest general in war history. INDULGE! 00:00 Intro 00:30 Shane's fav. painting + Catholicism didn't save Nagasaki 03:44 Napoleon = GOAT? Stonewall is autistic 06:04 The right cause, ready to die and women help win a war? 08:51 It was about States' Rights! 09:39 India was England's Walmart + Ancient History is made up 13:03 Bobs and vagene must have worked 15:34 “To let” Saga + US better than Guyana 23:32 Catholicism is RIGHT + Who likes Islam? Pope Francis ain't it 35:37 Chris O'Connor would smoke Shane athletically 40:36 Nutting from bobs? Aussies get the best programmes 49:11 Poker beef w/ Pull it up, Jamie 53:13 Napoeleon, Total War + Dov is destroying out here 57:15 We need Ecstasy + Molly Chronicles 01:02:10 Is Andrew a meth head? What's up with Putin? 01:05:00 CKY, Gilly and Keeves new show + Andrew can act! 01:08:27 Shane fighting a Bar Stool producer 01:11:51 Mark ALMOST beat up a woman + cry fighting 01:17:03 Joe Rogan tapped Shane constantly 01:18:30 Izzy losing, Strickland's entertaining & Nate being Nate 01:26:27 ****Fear about assplay + Sugon 01:29:18 Flagrant singing time 01:32:08 Shane's new song + Dov is SMRT 01:34:23 We love Ye + Free Palestine + Obama's Chef 01:36:50 Candies v Meats + Boogie taste 01:40:25 Most famous person Shane too scared to talk to 01:41:57 Best Comedy Show? 01:46:31 Real Black angst culture + Schulz Epiphanies 01:53:26 Importance of alcohol & drugs 02:03:27 Teaching Shane to be a person 02:08:00 Alex the Great wasn't gay, Oliver Stone's JFK & CIA conspiracies 02:24:28 This is a sports podcast - NFL time 02:30:57 Who is best actor ever & Top Gun Maverick SUCKED 02:39:35 The Deer Hunter is an outrage 02:43:43 Shane likes some superhero movies + Spielberg Trumpets 02:50:10 Greatest films of all time - Armageddon or Independence Day? 02:55:39 National Service - yay or nay? NYC isn't accepting
Today on What's Right: Who will be the GOP presidential nominee? Twitter deal on fire CCSD featured on Libs of Tik Tok Thanks for tuning into today's episode of What's Right! If you enjoyed this episode, subscribe to the show on Spotify or Apple Podcasts and make sure you leave us a 5-star review. You can always visit us at samandashlaw.com and connect with us on our socials: TWITTER Sam @WhatsRightSam What's Right Show @WhatsRightShow Sam & Ash Law @SamAndAshLaw FACEBOOK What's Right Show https://www.facebook.com/WhatsRightShow/ Sam & Ash Law https://www.facebook.com/samandashlaw/ INSTAGRAM Sam & Ash LLP @samandashlaw Sam Mirejovsky @WhatsRightSam
Can we all agree that the people you hire determine the success of your company. It is not enough to just “fill a role”. Especially if you're a smaller, growing company. Every hiring mistake that your company has made is due to your focus on the wrong ego driven priorities. (Ie: the work to be done, what I think I need, image for the company) Focus on hiring the “WHO” that aligns with the corporate values first and you’ll achieve unbelievable results. Our guest today: Tim Spiker, Founder & President of The Aperio ...And the Who* Not What Principle, a profound research-based truth that has powered 15 years of leadership development success. Tim’s book, The Only Leaders Worth* Following, reveals that 77% of leadership effectiveness comes from who a leader is and not what they do. Using this principle, Tim helps people become, be, and stay leaders who are actually worth following. Tim’s work includes delivering keynote talks, creating unique and customized learning experiences, and guiding long-term development journeys. Today we discuss: The advantage of focusing on Who before What The role Trustworthiness plays in a Successful “Who” 3 steps to hiring the Right Who! ¾ of things working is about WHO the person is who is leading the process. Listening for who based questions Eagerness to hallmark others Challenge today? Are your leaders trustworthy?? Strong Leader: Who is inwardly sound and others focused = trustworthy Engages people at a higher level How much energy are you putting into your leaders to help them be more trustworthy Why is this important to the company? 77% of leadership effectiveness comes from who a leader is and not what they do. Why? Because trustworthiness drives engagement and engagement drives performance. Therefore we must interview for and intentionally develop leaders who are trustworthy. Not leaders who give the appearance of being trustworthy, but who are actually trustworthy. Trustworthiness drive engagement which drives performance Huge Difference between image and the perception of others Start of a trend of external image vs Downside to the company - long term value creation at the fundamental level Company will never maximize performance of the organization How do we hire the "Right Who" into your company? Become Trustworthy Develop the core of who you are Being curious - about others Tell me more about that... Depth, Community & Time Hire for trustworthiness! Giving the interview questions in advance Let them prepare for the interview Dig under the hood Provide the Interview questions in Advance! Interview question: "Tell me about a time when you broke trust with someone and what did you do to fix it?" Continued Development Use the phrase “tell me more” 100 times Develop those around you Depth Community Time Majoring in politics downgrades your trustworthiness! Key Takeaways: Be willing to look in the mirror, courage to own your shortcomings To have a organization with world class leaders, you have to engage with world class conversations - Be willing to work on myself to set the example for the other leaders to have “who” based conversations Guest Links: LinkedIn: Tim Spiker Websites: TheAperio.com (The Aperio) TimSpiker.com (TimSpiker.com) Twitter: TimSpiker This show is proudly sponsored by Criteria Corp
Welcome! Craig discusses How to check and see if you have been a victim of Cybercrime. For more tech tips, news, and updates visit - CraigPeterson.com --- Read More: Average Cost of a Data Breach: $3.86 Million The Future's Biggest Cybercrime Threat May Already Be Here Election Interference: Google Purges Breitbart from Search Results Google Has Been Purging Breitbart Content from Search Results Since the 2016 Election Heads roll at Intel after 7nm delay Out-of-Date and Unsupported Cloud Workloads Continue as a Common Weakness Three people have been charged for Twitter’s huge hack, and a Florida teen is in jail Remote Work Isn’t Working? Maybe Your Company Is Doing It Wrong FBI Releases Flash Alert on Netwalker Ransomware Electric car startup Lucid is challenging Tesla’s anti-lidar stance --- Automated Machine-Generated Transcript: [00:00:00] We've been going through the IBM data breach and we're bound to talk about nation States. What are they doing to us? Stick around. Here we go. Hey, Craig Peterson here. I want to thank you guys for joining me. If you are interested in this sort of thing in security in general, whether you're a home user. You're a small business owner. Maybe you're the person responsible for cybersecurity in the organization. Right? Who am I? I'm the operations manager, I am the general business manager and you got stuck with security as part of your job description. Hey, this is the place to be and make sure you are on. My email list, Craigpeterson.com/subscribe, because I want to keep everybody up to date on that. I also enjoy talking about [00:01:00] some of the cool stuff that's out there and the consumer. So, you know, it's there for kind of everybody that likes the technology. I am somebody that tends to go kind of deep. I don't go so deep here I go a lot deeper in my courses, but I go deeper than anybody else on the radio. I get comments every week from people just so thankful that I do that, right? It's a bit of a risk. You gotta be really good at explaining things. If you are going to be able to go deep at all, especially on some of these technical topics. So let's get back to our friends here over at IBM and the latest report that they have released. And let's talk about nation-state attacks. These are a little less common than they used to be. But they come and they go, and I think they're less common because the COVID-19 frankly, but they are also the costliest. IBM saying that [00:02:00] nation-state actors caused 13% of malicious breaches while 50. 3% were caused by financially motivated attackers, but again, nation-States were the costliest. So here's what we're looking at here. This is the average total cost in US dollars. And over on the side of you watching this on the video side, you'll see the share malicious breaches per thread, actor type. So nation-States four and a half million dollars average cost. Unknown where it came from. Right. And the nation-States are pretty good about hiding who they are. A 4.2, $9 million hacktivists 4.28 million. And these are the people who are trying to push their agenda. Right. They have a religion about, uh, you name it global warming or socialism, communism, fascism. Right? [00:03:00] Those are the hacktivist people and financially motivated. Right? 4.2, 3 million. Now you notice that although the nation-state actors are the most costly, it's not by much. Okay. So what do we learn from this? Any sort of compromise where they have broken into your systems and stolen data is going to cost you no matter who does it now, the effectiveness of incident response grew over the last year and that's really good. Really good thing. You should have an incident response team. And I have, if you're interested, I have a handout that we put together. It's I can't remember. It's like eight or 10 pages, just kind of high level, who should be on that incident response team. And I'd be glad to send that to you can just email me M e@craigpeterson.com, but it explains incident response in [00:04:00] case this again is kind of new to you. What the titles of the people who are part of this should be how you should integrate legal human resources. The business owner or CEO. Okay. So I'd be glad to send that to you. M e@craigpeterson.com, but, uh, you know, organizations that had an incident response team and tested it, average breach costs of 3.29 million. And. If you didn't have an incident response team or you weren't drilling your incident response within the organization, it costs you $2 million more, 5.29 million for business organizations with neither incident response teams nor testing. That's pretty darn big. A mega-breach. Oh, I should point out too, by the way, the car savings for having an incident response team and I are testing $2 million. Right. And that's, [00:05:00] that's the number I just gave you, but I wanted to drive that point. Home is not going to cost you $2 million. I have a good incident response team and to practice incident response drills with everybody in the organization, mega breaches. Now, these are where you have more than one. Million records that are stolen. That's called a mega breach. It doesn't happen very often, but it happens every year, multiple times. So the average cost for a mega breach of 50 million records, which is nothing. Look at Equifax, right? It was over 200 million people's personally identifiable information. So the average cost of a mega-breach is. Through almost $400 million. So we'll leave it there. Um, This goes into how many records. So if you just have one to 10 million records that are breached well, that's a $50 million cost to you. Uh, and it goes up from [00:06:00] there. Okay. So you can find all of this. I've got it up on the screen at the ibm.com/data breach. I hope you do check it out. Cause this is important information for everybody. Okay. So data breaches are a very, very big deal. And we have to understand them. We have to work with them. And as consumers let's put on a different hat, you really need to be looking and something else. So let me show you something here. Uh, okay. So I'm going to pull this up. I'm going to put it on the camera so that those people. Who is watching this on video can see it, but this is a site called have I been pawned? So let me pull up puppy here and you can put in your own email address. Now. Some people. Pay for services that are like this. And you know, if you want to pay for [00:07:00] them, I guess. Yeah. Go ahead and makes you feel better. Uh, this is absolutely free. In fact, you can sign up and get alerts when things happen. I remember I told you 12th, these mega breaches look at these largest breaches. This particular one had 772 million records. So, what I'm going to do is I'm going to enter my Craig. At Craig peterson.com email address. Okay. And a, you could certainly send me an email there if you do. I may or may not see it, right. You're better off using me at Craig Peterson, but this is my old address that had been up there for a long time. So have I been pawned is all spelled out, but I shouldn't say pwned, it's spelled Let H A V E I B E EN like, have I been, and then pwned misspelled, P w N E D P w N E D. So, check it out right now! How have I been [00:08:00] poned.com? So I'm going to check and see, has my email address shown up? So it's saying, Oh no, pwned okay. So it says there were four breached sites and no pastes. Now the pace is a completely different thing, but it's just a different way, of the bad guys sharing your information online. So it's telling you who I'll look at this one. The password is what you should use. You should have two-factor authentication, which I talk about all the time as well, and subscribe to notifications. Cause he will. Provide with notifications. I suspect his start using one password.com button is probably, he makes a couple of bucks off of it. So why not? Right. Because poor guy doing all of this, he's trying to sell the company, but he says you're if you buy it, the, have I been pwned you have to continue to make free. So it's saying that Apollo in July 2018, the sales engagement [00:09:00] startup Apollo luck database containing billions of data points publicly exposed without a password. There's a subset of the data that had 126 million unique email addresses. And it tells you also what data was compromised. So email addresses, employers, geographical locations, job titles, all kinds of stuff. B2B USA, business data, enrichment exposure from PDL and verifications dot I O. All right. So that's it for now, but we're going to be, be right back. And we're going to be talking about our next topic for the day, which is going to be. The future and cybercrime. Did you know that the biggest threat may already be here? Listening to Craig Peterson, stick around. We'll be right back. --- More stories and tech updates at: www.craigpeterson.com Don't miss an episode from Craig. Subscribe and give us a rating: www.craigpeterson.com/itunes Follow me on Twitter for the latest in tech at: www.twitter.com/craigpeterson For questions, call or text: 855-385-5553
Welcome back to the fuel your legacy podcast each week, we expose the faulty foundational mindsets of the past and rebuild a newer, stronger foundation essential in creating your meaningful legacy. We've got a lot of work to do. So let's get started. As much as you like this podcast, I'm certain that you're going to love the book that I just released on Amazon, fuel your legacy, the nine pillars to build a meaningful legacy. I wrote this to share with you the experiences that I had while I was identifying my identity, how I began to create my meaningful legacy and how you can create yours. You're going to find this book on kindle amazon and as always on my website, Samknickerbocker.com.I got a question for you. I'd love to heargo for so I was in one of your podcasts and it's you can only book the nine pillars of actually building meaningful legacy. Okay, so this is a book but you said something in that podcast about you were struggling with your identity.True talk to me about about struggling with my dad. Yeah, yeah. So where was the words?Okay, so I love this one turned on you. So my identity I so I had she had to go back to who my identity what what my identity is now is very similar to what it always has been from before so zero to four years old. I peg that for I don't actually know what age I was. But I was in between four and six. I'm fairly common. I was in between four and six, but seven to 11 kids I didn't really know or honestly I don't remember ever. Anybody feeling. I don't remember feeling love or attention or even real, beyond like bossing me around recognition that I was alive. That sounds terrible. And I'm not condemning anybody. That was my perception of what was going on. Okay, but I have an identity. I do remember not feeling valued and So my identity struggled. And then I went to my grandpa's house, we were taking a trip to the dump. We're driving home with little Ford Ranger pickup red Ford Ranger pickup windows down radio on our driving home. It's just him and I. And he reached over turns on the radio, puts his hand on my knee and says, Sam, you have a voice that's very pleasant to listen to. If you could be a leader one day, maybe even on the radio. And for whatever reason, I again, I don't know how old I was, but for whatever reason, internally, like there's a part of me that feels like I internally knew what it meant to have a radio voice and I was like, I'm better looking than that. I kind of took offense to it initially. Because I was like, what, but also, that was the first time I felt somebody loved me cared about me had recognized a gift inside of me. And so my whole lifethat's Since in my whole life but growing up, I had this identity of a leader that I was a leader and that people have a commanding voice and that people are gonna listen to me. So to produce one degree or another, I developed my voice into that presence. Along the way, though, it kind of got lost because I thought that I was protecting my family. When I had taken my mom, she was a stand pusher in the house, and I became the enforcer in the house. And so in my mind, I was protecting my family from greater abuse. And in their mind, I had become the abuser. And they were just describing me as they were as my mom. And so my identity wasn't really in question there was what came out was that how other people viewed me and my identity were a misalignment. And that's huge because so you can't see this on screen. But I have a viewer to draw this out. I'll explain to you I have a building that I now coach people on, and that is the bottom level is your legacy to answer this question, how do I want to be remembered into it? Two years from now, I want to be remembered as a leader, I want to be remembered as somebody who changes lives for the better helps them overcome anxiety, depression, suicide, domestic violence, have the confidence to get out of that. And second is your core values. So you have your, your legacy, how you want to be remembered, then you have your core values, and you could switch those around if you want to. I just think legacy for my structure makes sense. So you have your, like, I'm building like a Greek building here, just so you know. So you can draw it out, right? So I have legacy core values. My core values are candor, integrity, and gratitude. Be just insanely happy about whatever's going on in life and accept it as it is love it. And share love integrity, do what you say you're going to do when you say you're gonna do it. The reality about integrity. I'm going to quote Lewis house here and I love his concept here. It's like a straight line integrity is a straight line. Nobody has perfect integrity. Okay, nobody has perfect integrity. My objective is to cross that line as as often as possible. Okay. don't profess to be perfect or have perfect integrity. My goal is to cross the line of integrity as well as frequently as possible. Okay? So you're not so far off of one side. Yeah. So I'm not like way out of integrity somewhere. Like if I, if I screw up, let's get back online. And let's admit that I screwed up, you know. But the fact is, while I screwed up, I was out of integrity. That's one of my core values. So. So that's my commitment there with integrity and candor, I just say whatever the heck I want to say. And if you don't like it, I'm confident as coming from a position of love. Now, if you feel differently, that's unfortunate. Let's talk about it. I'm never here to hurt you. But I'm definitely here to speak and say, say my perspective. I'm not even saying my perspectives, right. But if I feel like somebody's limiting what I can say, then I don't feel in integrity. So then this is in misalignment. So I'm building my legacy of how I want to be remembered. I have my core values, then I have fulfillment, what really fulfills Sam and that's an important thing. I actually just came out with another journal talking about It's called the fulfillment journal. And in it you write down what are your three main objectives for the day? What are you grateful for? And then how are you going to experience fulfillment today? And who are you going to serve? And then at the end of the day, you journal about how did you experience fulfillment that day, maybe it was different than you thought. But again, my goal is to help you become a creator. So I hope they're my goal is that they're similar. And then the next section is in the future. How will you experience more fulfillment? Right, so you're projecting more positivity in the future, not saying that your fulfillment that you experienced was not good enough. It was it was fantastic, and how can I make it better in the future? So you're again reprogramming or hypnotizing, whatever you want to say, you're doing that to yourself? So that's fulfillment. fulfillment is what everybody's searching for happiness, fulfillment, peace, you can use a lot of different words to describe it. For me, it's fulfillment. Okay. And then you have it. That's the three layers. Then you have your pillars of your thing, your pillars, our faith. fitness, finance and fun in each of those areas, how do you experience fulfillment? And how are you actively engaged in those and, and these are building up my identity. So this, this is going somewhere. So, each of these pillars in that fulfillment journal, I have you write for 10 minutes, don't take your pen off the page. I mean, not saying you have to use cursor, you can take around the page, but write for 10 minutes on each of those sections, what fulfills you that month? And then scheduling how you're going to experience fulfillment on a daily basis. But are those that are those goals? And those ways? Who fulfilment are they in alignment with your how you want to be remembered? Are they in alignment with your core values? Are they in alignment with how you experience fulfillment? If they are great? If they're not, then you're out of alignment with your identity, in my perspective, my coaching, okay, and I want you to be living in more of your truth in alignment. Now, the question is, how do you test if you're in alignment?Based on a feeling I guess, right You think but no. Because what's the again, the in the chi as I'm the ultimate goal is fulfillment, okay? But also there's a legacy. So in a chasm, you start in one place, you go up to the ultimate important thing, and then you go back out to a similar thing in the chasms. So like in Christ, you have Christ repentance, or you have faith, repentance, baptism, or whatever, and then Christ and then what does baptism create in your life? What changes state change does it create? What does repentance do? And why should we have faith? Right? So it kind of goes out back into the same principle? Well, the way you test if your leg if you're actually living your legacy is if people see that you're actually living your legacy. Right? If there's there has to be some level of accountability. somebody's calling you calling you and saying, Hey, what did you accomplish? Where are you going? Are you getting closer to your legacy or not? Right? And so the the capstone of this building is what are my results? How our lives actually being changed, and how am I being perceived in the world? Because you can't live your life one way and say, Oh, my legacy is going to be this charitable person, but you're living a life of non charity, you're living a life of selfishness. But when you die, you hope people remember this selfless charitable person. It's out of alignment. So, so this is my building that I built for people and help them walk through the steps to build for me, I had to do that with first identifying how do I want to be remembered? And second, who am I? What am my core values more than anything? To do that really effectively, you have to let go of your ego, you have to let go of judgment. You have to let go of everybody, your wife, your kids or like, family is not the most important thing to you. But family's important to me. I'm not saying family's not important. But candor, integrity, and gratitude, way more important than family to me. They don't have to be that to you. But like, for me, you have to be willing to say no judgement. I don't care. Like if you think that the fact that God's not more important to me than me being able to be honest with myself. Like, I don't care what you think about that, I have to be able to get to that point where I can be honest with what my core values are. And I have to be honest with what actually fulfills me, and not somebody else's perspective, what should fulfill me if you're fulfilled by video games, and your wife thinks that you should be fulfilled by spending time with her. If you put spending time with her fulfills you, but inside you know, it doesn't fulfill you, then you're being a liar. You're you can't be in alignment in that situation. So for me, being brutally honest with myself in those scenarios was important. So let me get back to the story. I'm sitting there with my brother, while he's wrestled me down to the ground at this point, because he heard me controlling one last sentence What happened? So he came in wrestle me down and said, after he, after I stopped fighting, and he had helped me down there for long enough. And he said, Look, Sam, this is how people feel. This is their experience of you. They feel this emotionally and energetically restricted when you walk into a room. While he's holding me to where I can't physically move now, so what? I'm your Savior, I'm helping you I'm doing right because my identity was so one of love and service, and now it's being rejected. The heck this isn't right. And that, but as I started to see the effects of what I had done, I completely changed like that one experience completely changed the way I operate in the world entirely. What's interesting is, even though it took me I mean, years of kind of oppressive leadership in my house, I would say within months of every time I asked somebody to do something, I said, Look, I want one. Well, a few things. One, I'm not going to ask you to do something that doesn't need to be done. Fair enough. I know I'd be out right? Because nobody believes you right after you're an oppressor. Nobody believes you're a nice guy. Just FYI, change doesn't happen overnight might happen inside of you, but other people actually it used to change. So so one moment ask you to do something that doesn't need to be done. If I asked you to do it, you can say, No, I won't beat you up, I won't force you to do it. If you say no to me, okay, I need you to know that they didn't believe me the first little bit, but after they had some experience, then they believe me. And and three, if if I asked you to do something, and you say, No, I will get up immediately and go do it. Because I'm only asking you to do it because it needs to be done.So again, I had to realign with myself with leadership with understanding what I like, what role I was playing, and getting back to my identity as a leader. And when I did that, it took a few months, but then, rather than me having to ask people to do stuff all the time, they would volunteer. They would say, I can do this right, because it changed the motivation from fear to love. And I believe identity is love. I don't care who you are. I don't generally say this, but because I think it's important for you to identify Find yourself. But I believe that everybody's identity is love. God is love. Okay, she believed the scriptures taken literally for a second. God is love. We are God, we are all in one, he's in us, we're in Him, we are all love, the very act of anything short of love towards yourself or someone else is a breaching of that, that identity and you no longer get to live in love. And so when I change that, I just love people and there was a lot more compassionate, more understanding. So that's why I say my identity is the fuel your legacy nine pillars to build a meaningful legacy. It goes through the nine pillars, which one is like haters, your supporters, your team, your country, your faith, all these different nine them, I forget what they are, but they're just journaling aspect. So there's some anecdotal information there but then the journaling aspect These three questions. Who are those people? Who are your haters? Who are the people who love you? Who are the people who support you? Who are your team? Right? Who are they? How will their life be better? If you live in alignment to your true self? that's crucial, especially when you're talking about your haters, because they're like, why would I want to benefit them? Because they are part of you. If you are all love, you ship you helping them heal themselves is ultimately you helping heal you. If you're part of love, that's my perspective. And so, how is your life gonna be better? And then what can you do today to move towards that ideal? It's something you do multiple times, not like you do it once and you're done. It's a constant meditation of how, how will my actions affect other people for the better if I choose to live in alignment with myself? Rather than focusing on all the things they're going to say that about me? How is this going to benefit them if I can get Give them the confidence. Hey, look, I know Sam, I know he's not perfect. I know, he sometimes doubts himself, but he went and accomplished this great thing. I probably could do it too, right? That's the best case scenario of you being a leader and sticking your head up, and doing something that's unpopular, that people aren't going to like or whatever. And they're gonna like it because they don't believe that they can do it. And the more that they don't believe that they can do it, the more reason you have to go show them that they can, from a place of love and compassion, to help them believe in themselves, not to prove them wrong, not to rub it in their note their face or whatever. It's the motivation of, if I can do this, then you can do it. So even though you don't believe in me, that's fine. I'm going to go show you that as possible so that you can believe in yourself a little bit more. Wow. And all that started because when you were four to six, somebody put their hand on your knee and said you can become you have a good voice, you're gonna voice in your ear later and I was committed. I'm gonna be a public speaker. I'm gonna be a public speaker. And along the way, guess what people told me No, that's terrible. Like, you're always gonna be on the road, your family won't be with you. They took all the things in the book. And so that's why I switched from being a public speaker to a one on one speaker and psychology. And then I was like, I don't really like this as much. I want to be a public speaker, because there's a little bit thing about Sam. He does have an ego, and he does like being recognized. And he does love hearing people share his name. It's great. And I'm not ashamed of it. You know, like, I wish that you could experience the same joy. I feel up on the stage, right? So I'm not ashamed of who I am. There's an aspect of me that likes that. And so, and I'm okay with it. It's not this. I don't think it's purely a self aggrandizing thing. But it sure is awesome. And until you do it, you won't ever know how awesome it is. So don't knock it till you try it.I've been on stage in like six weeks now. And it's like,I know it's weird. Yeah, I gotta entertain somebody. Yeah. So says that's a great question. Thanks for asking. I don't know that I could share it. Share that onpodcast for.Thanks for joining us. If what you heard today resonates with you please like, comment and share on social media tag me and if you do give me a shout out I'll give you a shout out on the next episode. Thanks to all those who've left a review. It helps spread the message of what it takes to build a legacy that lasts and we'll catch you next time on fuel your legacy.
Lawrence(@CLButler2), Brandon(@Preacher_BP), & Yoshi(@IAmCoachE_) breakdown episodes 9 & 10 of the ESPN docuseries "The Last Dance" which chronicles the final championship run of the '97-'98 Chicago Bulls. The guys start by discussing the death of Jerry Sloan who passed on Friday May 22nd 2020 from Parkinson's Disease. Yusuf gives statistics to support his "Michael Jordan is the G.O.A.T." debate. They get right into their "What I did not know". They talk about the 1997 Finals against the Utah Jazz and Karl Malone and Scottie Pippen's checkered past. They talk about the "Flu game" that was really the "Food Poisoning Game" or maybe it should be called the "Hangover Game". They guys compare themselves to Mike and his psychopathic traits. They talk about the fall of Scottie Burrell and Rodzilla's detour to the WWF during the 1998 Finals. They, of course, get into their segments: Who's Right/Who's Wrong, Likes/Dislikes, & Trip Down Memory Lane. Email the show djblazeshow@gmail.com
Lawrence(@CLButler2), Brandon(@Preacher_BP), & Yoshi(@IAmCoachE_) breakdown episodes 9 & 10 of the ESPN docuseries "The Last Dance" which chronicles the final championship run of the '97-'98 Chicago Bulls. The guys start by discussing the death of Jerry Sloan who passed on Friday May 22nd 2020 from Parkinson's Disease. Yusuf gives statistics to support his "Michael Jordan is the G.O.A.T." debate. They get right into their "What I did not know". They talk about the 1997 Finals against the Utah Jazz and Karl Malone and Scottie Pippen's checkered past. They talk about the "Flu game" that was really the "Food Poisoning Game" or maybe it should be called the "Hangover Game". They guys compare themselves to Mike and his psychopathic traits. They talk about the fall of Scottie Burrell and Rodzilla's detour to the WWF during the 1998 Finals. They, of course, get into their segments: Who's Right/Who's Wrong, Likes/Dislikes, & Trip Down Memory Lane. Email the show djblazeshow@gmail.com
Lawrence(@CLButler2), Brandon(@Preacher_BP), & Yoshi(@IAmCoachE_) breakdown episodes 9 & 10 of the ESPN docuseries "The Last Dance" which chronicles the final championship run of the '97-'98 Chicago Bulls. The guys start by discussing the death of Jerry Sloan who passed on Friday May 22nd 2020 from Parkinson's Disease. Yusuf gives statistics to support his "Michael Jordan is the G.O.A.T." debate. They get right into their "What I did not know". They talk about the 1997 Finals against the Utah Jazz and Karl Malone and Scottie Pippen's checkered past. They talk about the "Flu game" that was really the "Food Poisoning Game" or maybe it should be called the "Hangover Game". They guys compare themselves to Mike and his psychopathic traits. They talk about the fall of Scottie Burrell and Rodzilla's detour to the WWF during the 1998 Finals. They, of course, get into their segments: Who's Right/Who's Wrong, Likes/Dislikes, & Trip Down Memory Lane. Contact the show: Email relstatpodcast@gmail.com or call 843-310-8637
Lawrence(@CLButler2), Brandon(@Preacher_BP), & Yoshi(@IAmCoachE_) breakdown episodes 7 & 8 of the ESPN docuseries "The Last Dance" which chronicles the final championship run of the '97-'98 Chicago Bulls. The guys start off on a somber note by talking about the death of James Jordan and the impact it had on MJ. They discuss the many different conspiracy theories that were concocted after Jordan went to play baseball. They talk the Labradford Smith story, B.J. Armstrong's big night, and And Space Jam Pick up. The guys also contemplate whether Jordan is a psychopath. They, of course, get into their segments: Who's Right/Who's Wrong, Likes/Dislikes, & Trip Down Memory Lane. Contact the show: Email relstatpodcast@gmail.com or call 843-310-8637
Lawrence(@CLButler2), Brandon(@preacher_bp), & Yoshi(@IAmCoachE_) breakdown episodes 5 & 6 of the ESPN docuseries "The Last Dance" .The fellas talk about Michael Jordan and Nike, '92 Dream Team & Jordan/Pippen vs. Toni Kukoc. They debate whether Jordan was a prisoner to his fame. They also talk being built up to be broken down. They, of course, get into their segments: Who's Right/Who's Wrong, Likes/Dislikes, & Trip Down Memory Lane.
Lawrence(@CLButler2), Brandon(@Preacher_BP), & Yoshi(@IAmCoachE_) breakdown episodes 5 & 6 of the ESPN docuseries "The Last Dance" which chronicles the final championship run of the '97-'98 Chicago Bulls. First off the guys want to wish all the mothers out there a "Happy Mother's Day." The fellas talk about Michael Jordan and Nike. They talk about the '92 Dream Team. They discuss the Jordan/Pippen vs. Toni Kukoc game. They debate whether Jordan was a prisoner to his fame. And they talk being built up to be broken down. They, of course, get into their segments: Who's Right/Who's Wrong, Likes/Dislikes, & Trip Down Memory Lane. Contact the show: Email relstatpodcast@gmail.com or call 843-319-8637
Lawrence(@CLButler2), Brandon(@preacher_bp), & Yoshi(@IAmCoachE_) breakdown episodes 5 & 6 of the ESPN docuseries "The Last Dance" .The fellas talk about Michael Jordan and Nike, '92 Dream Team & Jordan/Pippen vs. Toni Kukoc. They debate whether Jordan was a prisoner to his fame. They also talk being built up to be broken down. They, of course, get into their segments: Who's Right/Who's Wrong, Likes/Dislikes, & Trip Down Memory Lane.
Boomer Anderson hails from the USA but has lived and worked in many countries and cities from Wall St to Singapore to Amsterdam among others. After graduating from the University of Minnesota, Boomer pursued his first love (finance) through a successful career in investment banking in New York and Singapore. Always desiring to learn more and pursue his second love (health), Boomer left finance to found a successful clinical practice leveraging data to help entrepreneurs and executives achieve better performance through health. He continues to pursue his joint loves of health and finance through early-stage startup investments, advisory roles, and public speaking. In his free time, Boomer enjoys experimenting with the latest in performance technologies, travel, adventure, and spending time with his girlfriend. He had a fast-paced career in investment banking and venture capital. Helping countries and companies raise funding. He lived life in the extreme both in the high flying career world and in his sporting endeavors, doing an extreme amount of traveling and long days and living on very little sleep thinking he was bulletproof until a serious heart condition stopped him in his tracks at age 30. Since then he pivoted and in his quest to heal himself has become over the years an expert in health optimization, biohacking, data tracking in relation to health and much more. He shares his deep insights into the exciting world of the quantified self, the power of data and testing for health and the change in paradigm that is happening in the world on biotech. Boomer is also a podcaster and has a top 100 rated show many countries. His show is Decoding Superhuman and you can reach out to Boomer at www.decodingsuperhuman.com and follow him on instagram and facebook. He is also partner in Dr Ted Achacoso's www.homehope.org which is a complete new system looking at the holobiont and metbolome for health optimisation. We would like to thank our sponsors for this show: www.vielight.com Makers of Photobiomodulation devices that stimulate the brains mitocondria, the power houses of your brains energy, through infrared light to optimise your brain function. To get 10% off your order use the code: TAMATI at www.vielight.com For more information on Lisa Tamati's programs, books and documentaries please visit www.lisatamati.com For Lisa's online run training coaching go to https://www.lisatamati.com/page/runningpage/ Join hundreds of athletes from all over the world and all levels smashing their running goals while staying healthy in mind and body. Lisa's Epigenetics Testing Program https://www.lisatamati.com/page/epigenetics/ Get The User Manual For Your Specific Genes Which foods should you eat, and which ones should you avoid? When, and how often should you be eating? What type of exercise does your body respond best to, and when is it best to exercise? Discover the social interactions that will energize you and uncover your natural gifts and talents. These are just some of the questions you'll uncover the answers to in the Lisa Tamati Epigenetics Testing Program along with many others. There's a good reason why epigenetics is being hailed as the "future of personalized health", as it unlocks the user manual you'll wish you'd been born with! No more guesswork. The program, developed by an international team of independent doctors, researchers, and technology programmers for over 15 years, uses a powerful epigenetics analysis platform informed by 100% evidenced-based medical research. The platform uses over 500 algorithms and 10,000 data points per user, to analyze body measurement and lifestyle stress data, that can all be captured from the comfort of your own home For Lisa's Mental Toughness online course visit: https://www.lisatamati.com/page/mindsetuniversity/ Develop mental strength, emotional resilience, leadership skills and a never quit mentality - Helping you to reach your full potential and break free of those limiting beliefs. For Lisa's free weekly Podcast "Pushing the Limits" subscribe on iTunes or your favorite podcast app or visit the website https://www.lisatamati.com/page/podcast/ Transcript of the Podcast: Speaker 1: (00:01) Welcome to pushing the limits, the show that helps you reach your full potential with your host, Lisa [inaudible], brought to you by Lisatamati.com Speaker 2: (00:13) Once again to pushing the limits before we get underway with this week's very special guests. Just like to remind you, if you don't mind doing me a big favor and giving this podcast or writing a review on iTunes, that would be hugely, hugely helpful and helps us show where the ratings and exposure so we get exposed to more people and more listeners so we can get our message out there. So really, really appreciate your help. If you want help also with your running or with your health optimization or you want help with mental toughness coaching, check out all our flagship programs over at Lisatamati.com. Hit the programs button and you'll be able to find out all about our running hot coaching, our epigenetics in the mental toughness mindset you e-course right now. Today's guest is sitting in Amsterdam and he is an incredible person who has a background actually in investment banking and finance. But has now done a completely one 80 pivot into health optimization. Someone who has a, she has a lot of interests with what I do, and I know you're going to get a huge amount of value out of this interview. So without further ado, over to boomer Anderson. Speaker 3: (01:25) Well, everybody needs to tell me to here and welcome back once again to pushing the limits. It's fantastic to have you with us again. I'm super excited for today's interview. I have a very, very special guest who is the host of something called a podcast called decoding superhuman. And you guys have to check this out. This gentleman is sitting in Amsterdam, which is a first for me. I haven't had anyone from my son's name. He's actually so welcome to the show boomer Anderson. Welcome. I'd really Speaker 4: (01:54) Release a thank you for having me. This is an absolute pleasure. Speaker 3: (01:58) Oh, it's so cool to have you. So boomer and I have connected other, the love for podcasting really and through an audio engineer of all things, Roy Roy, Roy helped me and taught me. And Burma is, it does stuff that's right up my alley. So very much a expert on human performance and in many seats is other word. And his, a podcast as a seed called decoding superhuman and has a very interesting backstory as well. So boomer, let's start with a little bit about we from who you are and your you know, your, your career before you got into this. Speaker 4: (02:40) Oh, how long did we actually have here? So let's start with the beginning, right. And then, because you mentioned that I love all things performance just like you do. And that's absolutely the truth. And it started from a very young age, you know, growing up I had the benefits of the son of a yoga teacher on one side and then a finance professional on the other. So I had this kind of eats me at East meets West growing up experience. And you know, I was been obsessed with performance from a young age, whether it was academics or athletics, it was always, how do you push it to that next level. We can talk about it later, but sometimes that hurts when you push it to the next level. Speaker 4: (03:25) And you know, that next level led me to go to college in Minnesota and then eventually work on wall street after two years in New York and I, I was in New York at times that people don't want to be in New York. Right? Like my first day on wall street was the day that Lehman brothers filed for bankruptcy and AIG gets nationalized. Oh my gosh. Hell of a first day. Right. And so my career path kind of changed forever. And after two years I've moved to Singapore where at a very young age I became the head of a, a deck capital market stuff covering South Asia. And so my responsibility was 14 different countries helping companies and governments raise money across the world. Yeah. That all sounds amazing and glamorous. And I had the pleasure of traveling to 40 countries over the course of four years, basically living on a plane. Speaker 4: (04:19) And that entire time I thought I was healthy. Right. Because if you read men's health, have you read whatever it is, whatever those fitness magazines are, they tell you that diet and exercise are all that really matters. And you know, I was one of these guys who not following whatever the diet your was, I've probably tried them all with the exception of maybe being vegan. And then I was also very into a sport called CrossFit. And I pushed, I know there's a very, there's a very strong theme that I think reverberates in both of our lives is that I pushed everything to the extreme, whether that be work, whether that be play, whether that be exercise. And so, you know, I was the guy who was like, I'm going to work this investment banking career, get you know, from the age of 18 to 30 is getting four to six hours of sleep per night. Speaker 4: (05:10) And I'm going to try and work out like rich Froning because I had a goal of beating rich Froning and the CrossFit games delusional goal, but it was a goal. And so, you know, go bigger, go home. Right? And so this eventually has a wall that I hit, but I've had, and we can talk about that wall here in a second, but there's this constant reverberating theme of trying to elevate performance. I now consider it my mission in life to elevate the human experience through health. And I look at that through a number of different lenses and a result of the learnings on the journey, so to speak come up with a fairly elegant system in order to help others do this. Wow, Speaker 3: (05:58) That's a, that's a nutshell. A pretty amazing life. So investment banker in the finance world, I mean, that's a dream for many young people to get into that, that world was, is just idea for us. A short second. Did that burn the hell out of you? You know, physically, obviously traveling all the time, but also the meeting side and the pressure in that game. Speaker 4: (06:23) Sure. So let's talk about that because most of the rumors you hear about investment banking or Kennedy true. When I started in investment banking, I lived mainly in the office. And frankly that changed over time. But it was more, I lived with a cell phone instead of in the office. And you know, I've spent many a night where it was okay, you worked the entire night, go home, change your clothes and come back into work the next morning. I've slept in a desk. I've done many times where I've gone into this is actually embarrassing Lisa, and I can't believe I'm telling you this story. But like I went into, I went into the bathroom, put my legs up and fell asleep to get 20 minutes of sleep. Right? And so just like in those kind of extremes produce extreme results. And so you know, you, he pushed your body to the limits. Speaker 4: (07:19) And of course as you get more and more senior, there's the stress of you have to meet a budget, you have to worry about a coworker stabbing you in the back. All of these things. But the experience itself of, and I was helping companies and governments raise money and experience of itself, of being able to look at how a country funds itself and saying like, Hey, I had an impact on that. And there's one or two countries that I can point to and say I had a significant impact on how they fund themselves even till today is pretty rewarding. But yeah, the stress is ridiculous. And so let's talk about some of the warning signs, so to speak. Right. And so one of those warning signs I collapsed in my shower just from exhaustion. I've been to the hospital more than once for exhaustion. Speaker 4: (08:11) I've had parasites. I was traveling to places like India, Bangladesh, all these things, parasites. I was vomiting. I was, you know, falling asleep at my desk. All of this stuff. I was doing three, four and a half hour red eyes from DACA and going into the office the next day. All of these things you can add, you can look at it and say like, Hey, any, any person with any reasonable level of intelligence could have looked at this from afar and said, at some point this kid is going to go head first into a wall. But that kid wasn't willing to admit it. Yeah. Speaker 3: (08:48) Well you live in, you live in that world where it's expected, this hard performance is, you know, 24, seven, the labels of your anxiety must've terrific. Speaker 4: (09:00) Terrific. Yeah. And I've you know, it's something that I talk about openly now and it took me awhile to talk about it openly, but I've had issues with panic attacks you know, getting in front of people and you know, starting to sweat for no apparent reason. Just extreme nerves at an occasion. And then when you start breaking your circadian rhythm, cause I was traveling time zones all the time, right? Like I was doing, I went to Europe one year, 18 times from Singapore. So that's that's already a six to seven hour time change. I went to from Asia to the U S six to seven times in one year as well. And so you're talking about like my circadian rhythm was not existing. And so like I developed social anxiety, I developed anxiety around people and it just became this one big ball of anxiety. Speaker 4: (09:52) And you just kind of look at different ways to deal with it. You know, at that point I was self-medicating mainly through alcohol, but it's so medicated through alcohol and CrossFit, you know, I was just looking for anything to escape. Right. And, and so like, I had this brilliant job and I, I don't think I appreciated it at the time, but I got this brilliant job and I was like just stressed. And you know, there were times when I was younger in New York where I just walked down on the street and pray that like a taxi cab would hit me because I would get some sleep in a hospital. Right. And it's just, yeah, I guess to answer your question, yes, Speaker 3: (10:34) It's a little bit stressful. It's a little bit stressful and to show up and, you know approach you for being open about this because this is the, this is what my podcast is known for and we tell the real shit here and we died and I've had panic attacks, I've had anxiety, I've had depression, I've, you know, been in shitty relationships. I've lost all my money and revoke myself. I've, you know, I've been there and the people know that the dramas that I've gone through, and I think the power lies when you share those shitty moments and you share the difficulties that you went through because the learning is in the air for the people that are listening that we have really can shortcut the people, you know, not repeating the same problems to go. That is the whole point. And to, to be able to you know, withstand that huge amount of pressure and to, to live at that high performance level. And I totally get your mentality of, you know, go hard and go home and extreme and and when you're young, you're Bulletproof, you're Bulletproof and nothing can break me. But I know in your story that came to a crushing sort of how to, at some stage it's go into that story a little bit. Speaker 4: (11:47) Yeah. So the silver bullet, so to speak, came shortly after my 30th birthday and I was one of these people. So for a very long time we were talking about how I grew up kind of East meets West and realize that health had a, an input in this idea of performance, particularly workplace performance. And I'm pretty nerdy when it comes to data. And so I actually calculated what was my return on health investment. So I would invest X amount in health per year and would get X amount growth in my bonus, so to speak. It wasn't a direct correlation, but it was just a way to justify what I was spending on these things. And I, you know, I'll caveat this by saying I wasn't necessarily spending it in the right way. I was spending on things that like Tim Ferris recommended or whoever, Dave Asprey in those days, actually it was the early days of day out. Speaker 4: (12:38) And Dave asked for even before them and as a part of this little esoteric forum on the internet called quantified self. And so I became very interested in the idea of if I monitor this data point about myself and it can be subjective or it could be something like my aura ring that I'm wearing now, you know, how do I take that information and apply it to perform better in my life? And again, for a long time I wasn't doing this in the right way. And so, you know, I was spending all this money and for my 30th birthday I was on the verge of resigning at this point from my job because you know, I done already gotten so much in investment banking and at that point everybody is quitting to build apps. And I was just like, I'm going to build an app. Speaker 4: (13:25) I didn't really have a good idea, but like I'm going to build an app. And so in the process of resigning, I went in and got all of these tests and one of those tests was actually calcium score and the calcium came back as positive. Now, as a 30 year old having calcium in your heart, I was at a 95% risk of a cardiac event. And so I had a blockage of my left anterior descending artery. Like any person who gets diagnosed with heart disease, what do they do? They give you a Staton? Well, the Staten induced chest pain so much so that I could barely walk down. If you're familiar with Singapore, there's this area called call your key and it's basically you go from Tanjong pagar over to my office and I was walking down that street and like gripping my chest in pain. Speaker 4: (14:15) And I said to the cardiologist at the time, you know, Hey, I think this has something to do with this stat. And he said, no, and you know, I don't fault him at this point because the education wasn't necessarily there, but now there are genetics that are associated with stat and the do chest pain. So I'd take, I stopped taking this, the Staton because it wasn't really a cholesterol issue in the first place. And really the pain went away. And so that was kind of the aha moment. Like, Hey, there's this data out there and I had it from my 23 and me test. That's not an advertisement for 23 meters. It was just like the easiest just to give them time. And I realized like, Hey, what else can I do with this stuff? And that was kind of how I went from, well there's a whole journey there on how do I make sure I don't die. But also as I was making sure I don't die, people were like, Hey, this is interesting. Can you do it for me? And that was really what became my, my transition. Speaker 3: (15:22) Wow. And now this is so interesting cause isn't it funny when you have either a personal evangelism, not my case with my, my family and my mum. That it just totally changes your, the lens that you're looking through. And as in you have a huge intimate thank you. That's very kind of listen to your podcast, but you have to have a huge intellect, you know, and I'm struggling half the time to keep up. But anyway. So you've taken that huge intellect that you applied, excuse me, to the finance world and you've gone, even though you're not a doctor or anything like that, you've gone into plot all that data and that ability to analyze data across into a new world now, which is what I find fascinating that you've made this transition and I've seen a number of other professionals through this as well who have suddenly gone into the world of health and understanding that the knowledge is now, you know, coming and out there and the, you've, you've gone across from the investment side now into the health side and quantifying it all and using data and using genetics and using all the other tools to now actually helping people with their health, then there'd be a good summary of what you're doing now. Speaker 4: (16:37) Yeah, absolutely. I think the underlying theme there, and actually before I get into the underlying theme it's just funny, a story came to mind, Lisa, the other day I was talking to a friend and the friend said, you know, the best psychologists all have some sort of underlying psychological issue that they've worked on. And that's why they became psychologists, right? I never intended to be in this world at all. I was going, like I said, I was going to build an app because everybody built apps, right? And I got into this world because I had to fix myself. And as I was fixing myself, I did it in something that made sense to me, which was data. So very strict measurement, very much defining objective strategies and tactics and executing with a certain level of discipline. Cause like we talked about earlier, you and I take things to extreme, right? So you know, just taking it to a certain level of extreme with the discipline side of things. So I see things a lot better. Speaker 3: (17:37) Yeah. Amazing. So you've now actually made a new empower, if you like, around helping people with high-performance, helping people with their health issues using the lightest. And this is what I find fascinating and we're, I think the future is turning to the old model of you had to go to medical school to become a doctor, to become an expert in health. And that was pretty much it. You were a nurse, a doctor or a you ma. Maybe there was a chiropractor or a naturopath in your town or something like that, but they were, you know, re era. And there was this, this linear thing thinking to the medical model and that is dying. Thank God is changing. We made the allopathic medicine model, but we also need it to change and we need the what would you call them? Accelerate viewpoints because, and you don't necessarily have to have gone to medical school and to have some really amazing insights. Speaker 3: (18:43) I mean you just mentioned Dave Asprey, the who, you know, some of the things I agree with and some of them I don't, but like he has certainly blazed the path for someone who's not himself, a medical doctor who's also come from, can walk computer science and his case into the, to the world of health and applied that, that brain and that, that ability and so a new area and you see this happening again and again. So what are you passionate about now? So you have the podcast decoding, superhuman, you have some incredible guests on there. What is it all about for you now? Speaker 4: (19:22) Sure. I guess before I outline what I'm involved in, what I'm doing, let's construct the theme to have it all makes sense, right? If you look at my personal mission, at least to what it's become over the past couple of years, it's to elevate the human experience through health. Now what do I mean by that? Elevating the human experience making, are enjoying our personal lives, enjoying our work lives, operating a certain level of energy, being compassionate being in, in shape, in the sense that, you know, extending health span, all of that is elevating the human experience. And the best way I know how to do that is through health. And so when I say that, that's the, the underlying theme of everything that I do. Now, you just mentioned one thing that I do, which is the podcast and the decoding super even podcast is top 100 business and careers podcast on iTunes and several different countries occasionally the U S as well, but also it let's go kind of from left to right. Speaker 4: (20:34) I do have the one to one consulting business where I work with predominantly entrepreneurs and executives through a process called health optimization. I'll come back to that in a moment. I work with an organization called health optimization medicine and practice. And that's a nonprofit foundation founded by my mentor, Dr Ted Achacoso's, which is basically U S and now I'm opening up the European arm here and there'll be an Australia, there'll be an an that arm as well. And it's kind of going global now in 2020 and then I, I do have some involvements and a, a nootropic which is going to be launched later this month. And I can talk about that too. So there's, there's a lot going on and there's more projects in the waiting, but you know, people look at me and say like, Hey, are you doing too much? Well, I view it all as complimentary. Speaker 4: (21:28) I'm just sort of solving my problems along the journey. Right? And so if I look at the one-to-one business, I only work with executives and entrepreneur types whether that be in digital marketing or whatever industry it is, because I know that lifestyle and I came from that lifestyle. And so I can speak a lot to that lifestyle. There's certain lifestyles that I just can't speak to, I can't work with, but we apply a rigorous amount of data. And perhaps Lisa says, okay, if I go down the health optimization realm right now cause I'm interested in more than anything and this wraps. Sure. So let's, let's talk about health optimization. And so as I mentioned this is all something that I'm spreading the word on through an organization called health optimization medicine and practice homehope.org. And so and so that organization is designed to teach doctors and health practitioners on how to optimize for health. Speaker 4: (22:29) If we think about why we go to a doctor currently, and I have nothing against doctors, right? I have zero qualms with the medical industry at all. It's people go to the doctor because they're sick because they want to get better from some disease. They want to discover what diseases, et cetera. But who are you going to for your maintenance? Right? Who are you going to for the tuneup if you're that car, we don't have anybody that just does the oil change and sends you on your way. Well, health optimization, medicine and practice is that oil change. And so what do I do now with my entrepreneurs? My executives is, look, I, I still have and gather a lot of data. I'm very comfortable with data, but I also think because we now have the ability to test for a number of different things, it's the best way out there because not only can we just assign probability, which is what we can do with genetics, we can actually see where your cells are right now. Speaker 4: (23:31) And that's through the metabolome. So when we start working with a client, what we're doing is we're measuring the levels of metabolites. We're looking at things like nutrients and hormones, we're comparing those to optimal ranges. And I'll define what optimal ranges is in a second. And then we're balancing really through the idea of a network. So rather than just taking one esoteric biomarker and focusing on it, I'm looking to upgrade an entire network. Because if you take one esoteric biomarker, all you're going to do is just Jack the thing out of balance again. And so what we want to do, you don't kind of ad hoc overhauling network, you balance networks. And so what we're actually doing is we're measuring those metabolite levels and looking at nutrients and hormones and then we're balancing that by looking at really what your optimal formo levels as well as nutrient levels should be through a 21 to 30 year old. Speaker 4: (24:30) Now I'm not a doctor so I can't prescribe hormones and so what do I do is I focus on the nutrient side of things. There are certain things I can do on the hormone side and there's oftentimes where I pair up with physicians and do focus on optimizing in that way, but that is where we're looking at is how do we upgrade your network so that your nutrients are balanced and so that you're able to perform at your absolute best. Now there's no claims there. I'm not saying that this anything here is treating disease. We're not doing that. All we're doing is giving your body maintenance and that allows you to perform at your best for longer and with a longer degree of health span Speaker 3: (25:11) In longevity, and this is absolutely Misa below mix. This is a new term that since listening to your podcast and coming across dr [inaudible] in, in starting to delve into his world, which is sine amazing. And this is providing a new lens to look through and looking. So this is even an hour practice with our company. We do epigenetic testing and if we, we have certain limitations, we can't go outside of our scope of practice and we have to bring in sometimes physicians and other experience in areas and that can be quite difficult. Certainly lock in more streamlined way of doing that and could be the people to work with. A little bit limited here where we are. But this is a, another lens to look through and I'm, I'm really wanting to layer on, you know, you have the expertise in like you've done with the genetics tasting and things like aura ring and using different data points and now your board and dr Ted's whole way of looking at it. Speaker 3: (26:26) And I, I, I have to talk to you privately afterwards about what it to, to become involved with that because I'm quite excited. I'm hoping I'd have the intellect to do it, to be honest on listening. Like, Oh my gosh, that guy is intelligent. He's a, he's a ball. He's statistically one of the smartest people in the world. So yeah, the Turlock, he is literally one of the top people in the planet. So that's what I'm saying. Everyone can keep up with it. But so what are the, you're working mostly in these cases still on the one on one system or are you sort of doing this for, can people contact you to get help or how does they work? Speaker 4: (27:10) I generally work with the, and the website hasn't been updated in a while and it will hopefully be up to it very soon. But I generally work one-to-one with people and it's almost strictly referral. But on occasion I do take in new clients. And so what we do is we do measure that metabolome and that. So let's just define those terms. Right? And so if you think about genetics, genetics is really popular, really sexy right now as is that the genetics and genetics is really the blueprint of where you should be, right? If you think about putting together a building, a, it's the blueprint of where you should be. It's that architect has drawn something fancy up. And I had the pleasure of doing one of these presentations to a group here in Amsterdam and there's actually a construction person in the audience. And I asked him, how many times does the blueprint actually end up as the actual house? Speaker 4: (28:02) And much to my amazement, I thought it would be somewhere in the range of like 10 to 30%. So zero. And you think about that, what actually influences the building? It was environmental factors. It was the soil, it was material. They'll ability. Now if you passport that over into our lives. Environmental factors are certainly something that we face every day. Material availability in terms of the nutrients that we need the weather outside, whether or not you gain enough sun and that's really your epigenome, right? And so we can keep going further and further down. The Omix line is, Oh, mix is very trendy right now too. And we can eventually get to this thing called the metabolome. And so the metabolome is really looking at yourselves and seeing what is happening right now and what has happened. And so what do I mean by that? Speaker 4: (28:57) We look at metabolites again across nutrients and hormones and we can determine things like vitamin deficiencies but also looking at anything from neuro-transmitters, although that's a little bit less reliable to heavy metal toxicities. And so, and then once we have all that information, what we can do is very much quite clot, a precise roadmap. And each one of my clients gets with is basically like a 10 to 15 page, a nutrient and lifestyle plan. And what they do is we're able to come very close and become very precise as to what nutrients you need to balance that network. Because after all, we're coming back to balancing the network. I can give another analogy if you want. Sure. So if you think about humans as as a whole, we're actually a collection of organisms. And what is interesting about the term super organism is the term superorganism really just means your collection of the same organism. Speaker 4: (30:03) The actual term that I prefer to use and was taught to me of course by dr Ted and Dr. Scott, who I know you had on the podcast before, is called Hola biomes. And the whole of Vajente is really just acknowledging that humans are actually a collection of organisms and we can measure those organisms through things like metabolomics and the health of those organisms and allow that to be a balancing mechanism. And so let's just run some examples here, right? And if you look at our current cell, our current cell is constructed of a symbiotic relationship between mitochondria and a, an ancient cell, right? And so that symbiotic relationship came together. And so we are actually fundamentally a collection of organisms. Now add on top of that, you have things like microbes, you have gut bacteria, you have viruses, you have all of these things, and you have this external environmental influence. Speaker 4: (31:02) And there's this book in 1992 and I'll get you a link in 1981 or Nigeria to that came out that turned this, the whole of biome. And so you as a human are actually a whole lot beyond. And so we can assess this whole of ion to actually measure. And again, I am very much into data measure the health of you and sir use it as like a term of benchmarking, right? So you come in every, I like my clients to see me, you know, once every three to six months for testing. And then eventually we want to get them to once a year, but usually starts at once every three to six months. And then when they come in, we benchmark how your whole Obiang is doing, you know, how are, how's your gut bacteria? Do we have good bacteria balances there? Do you have any sign of parasites there? Are there any sort of factors that we need to look at on the nutrient side? And once we benchmarked it, we then start to optimize, right? And so it's what I find, I consider it to be the most elegant equation to human optimization author. Speaker 3: (32:09) Wow. So this is the nix label from just what you've been doing along with the genetic testing and coming out with data that, that producers and actually looking at. So how is the hollow buoyant and the metabolome actually tasted? Is it through blood? Is it through a combination of, you know, saliva, blood, urine, you know, how was it actually the data collected? Speaker 4: (32:35) Well, that's a very good question. And so fundamentally with any clients, I run three tests now. Those three tests are a blood draw, a urine sample, and a stool test. And those three are allow us to assess metabolites as well as bacteria in balances. And so we're able to gather the picture in a very simple manner. Speaker 3: (32:58) Wow. And then [inaudible] and this is now international, the home hardcore Donald. So you don't need specialist labs to chase that. Can you use your name? Speaker 4: (33:09) Yeah. You can't get in exactly. Walk down to your local doctor and say like, Hey doc, I want to test. You know, I want my I w yeah, first off, you know, you may get some pretty weird looks if you mentioned the word hold by aunt, but it's pretty hard to go down and say like, Hey, I want to go test eight. Oh, HDG. Right. Which is oxidative stress or DNA damage. Even that's pretty difficult to test at most local labs. What we, what we do is we use a specialist's lab around their global little bit less of a presence. They have a presence in Australia called Genova diagnostics. They're based in Asheville, North Carolina, which is where my parents live. So I get to go make the pilgrimage every so often down to their labs. But yeah, Genova diagnostics provides those tests. You can get a metabolome analysis from other labs. And of course we're looking at those labs. But this one we use current. Speaker 3: (34:08) Wow, that's amazing. Okay. So they knew you'd get these tests done and then you can, you can analyze them for these things and give them specific recommendations, both lifestyle nutrients in other interventions, I imagine. Absolutely. And this is, so this is all, you know, like we both agree that, you know, the ambulance at the bottom of the cliff approach is not where we want to be. In for our own health and for the health of our loved ones and the people that we work with. We want to be the, at the top of the class before the stuff happens. And this is the key difference in the approaches. And then a second difference is that our allopathic models are very pharmacological based. And you know, don't you believe that that money doesn't talk, you know, the money that pharma companies have at talks and, and that is influencing the decisions fate that your doctors are making. Speaker 3: (35:09) And it's also the way it's set up. And so this has been a very one sided, you know, and, and farmer pharmical logical intervention certainly has the place, but they have a way to bigger space in the world, I think at the moment and comparison. And I think , you know, like looking at hyperbaric and Dr. Scott shows, who's now involved with you guys is a, is a classic example of a therapy that works that doesn't have a pharmaceutical backing or no way to make tests because there's no way to make money out of it. They can't patient account, patient oxygen cause it's already there. You know, you've got situations, same with hormones, you know, by bioidentical hormones. You know, they haven't been able to paint it them. So they made some physical Mons for women and hormone replacement therapy and, and you know, that caused a whole lot of headache. So there's this, this is systematic problems in a boom boom, top of a, of a generations within the system. And a lot of it is, is very much a stick a bandaid on the, on the wound and not look at, well, where did the wound come from and why is it there and what's causing it, you know. And that's what we have more about and learning. Speaker 4: (36:23) Yeah. And, and I think, you know, even taking it one step further, because you know, looking at the wound and seeing where it comes from, that's a lot of what functional medicine is doing and they're doing well. What a health optimization does and health optimization, really medicine and practice is what we're doing is as you know, functional medicine, we'll look at that quote unquote root cause and what health optimization medicine practices doing it is seeking to just balance and perform that maintenance so that, you know, going down the line rather than having to basically take all of the life's maintenance and put it, you know, I, I come from finance, so like let's feature value all of life's maintenance into this one big event down the line, which in my case probably would have been a heart attack. Why don't we do little bits of maintenance over time so that health span happens. Speaker 4: (37:25) Right? And so I think going back to the finance analogy, it's like an annuity every year or every six months or even three months. You come in, you get your Tufts, you benchmark, you figure out where you are, and then you seek to optimize and balance or balancing networks here. And what we find is, is that people tend to perform very, very well, and you can start to measure these things, right? There's a, there's really cool clocks out there. I'm a big fan of the Horvath clock. I just enjoy it. And I know that these clocks are evolving every single minute. You know, people like chronometer my DNA age, a few others that are looking at methylation marks on the Nissan and the on DNA and determining biological age. There's also something out there called the grim age, which I'm super excited about because that one is, Speaker 3: (38:13) Oh, that's a new one on me. What's interesting, right? And this is Speaker 4: (38:17) Not for everybody, I'll admit this, but for people that are somewhat sadistic like me, this is apparently an a way to extrapolate a distance between now and first potentially more tality event, right? And so it's like now in between now and the time you die, but you can do stuff about it, right? And so I'm the type of person that if I have an issue, I want to be confronted with it. And so that, you know, I wasn't the kid who basically when I found out I had heart disease, I broke out a spreadsheet and figured out, okay, what's the average is a person dies and I put that day's number in my spreadsheet and that motivates me to, that motivates me to do stuff every day. Now that's not for everybody, right? And I recognize that I'm a little weird in that sense, but these are types of things that are out there that allow us to get not only not only just more, more data points, but also allows us to benchmark the success of our modifications, right? Because all we're doing is nutrients and lifestyle modifications, but nutrient, lifestyle modifications can be very, very powerful. Speaker 3: (39:35) Underestimated it, you know, like the basics and sometimes underestimated. We get into all this fancy stuff, but sometimes it comes down to are you drinking, are you sleeping? Are you getting sunlight? Right? Like, are you connected to nature? Are they saying those clocks? Or I'll have to get the links to that because I'm very sort of beach marking, biological age or, and, and you know, they, my age one, it sounds very interesting because that's something that's missing in our regime right now is being able to, is actually getting that macro for people and benchmarking and all these things cost. So it's always a cost way up. But it gives you something to aim for when you've got a line drawn in the scenes. I think Speaker 4: (40:17) I think absolutely. And I think a grim age is not yet commercially available. So the biological age is there are two companies that I know of that are producing them at various price points. The other thing that is really interesting and it's something that, yeah, the other one that I like for benchmarking is the promise 10 global. There's promise tents for everything, but it's just a simple survey and the statistics behind it are quite promising. So that's something, it's cost-free, but it's a great way to benchmark clients and their success rates. Speaker 3: (40:55) Okay. Okay. I'll, I'll be definitely get paid to get those links off here because a, a beach mapping system is what's missing and now, yeah, right. Speaker 4: (41:03) And what we, what we do, and it, sorry, I know I cut you off, is I gather a lot of data, right? It's like hell, I've said the word data. How many times? Speaker 3: (41:12) Yeah, you're right. Speaker 4: (41:15) So anybody that works with me has to be on board with that. And so whether that's from your wearable, whether that's from whatever survey that we send you anywhere from every day to every week you're, we're gathering data on you to make sure that everything that we're doing is working. Cause after all, like humans are complex adaptive systems to say we're not, is just categorically wrong. Right? And so when we look at a human as a complex adaptive system, we need to build in feedback loops. And so how do I get a person to, to sleep more than four hours a night? Well, I can't tell them to get eight hours a night just because the book says, right. What is actually physically happening there is, okay, let me show you your aura score every day. And you know, or whatever. It doesn't have to be aura. Let me show you that score every day. And that when that score goes up, how you feel and if you feel better than you subjectively just want to get more sleep. And so what we're doing is using the technology and leveraging the powers of technology and data to help assist in those behavior modifications. Speaker 3: (42:20) Brilliant. Because people need to have and some people to move that data-driven than others. Some you recommendations. And that's, you know, working with your epigenetic type if you'd like, as to how much science you need behind the information. I like you. I like to know the why and the Watson dig 10 layers deep down, stand up. Other people, maybe not so much, but having these beach max does give you a line in the, and it's like having, it's like if I say to you by my, you know, we're going to try a new up for a hundred K, you've suddenly got a line in the same and you've got a timeline and you've got a goal that you're going towards and therefore your teen Tom's likely more likely to get the us than if we don't benchmark that. And if we don't have that goal in place to help them in knowing where you started from and where you finished and then you can actually see, I came all that way and that's a really powerful thing I'd been on. Speaker 3: (43:13) I'm really aware of, of the time you've, you've been super, super generous with your time today. And I am super excited to find out more. I think that dr Ted stuff is definitely on my horizon once I've gotten through some other qualifications that I'm doing at the moment. They might be the next one. Yeah, that would be, it'd be super awesome. And I'd love to stay super connected to you and what you're doing because I love, I love just being around people that have the, the, the knowledge that you have, the breadth of experience that you have and the dips that you go. You fascinating. Your, your show is amazing. So everybody must go and subscribe not only to this podcast, obviously pushing the limits but to, to decoding superhuman, decoding, superhuman. And in there any last words that you'd like to share, boomer to people out there what's your most important mission in life and what is, you know, a thing that's really important for you to get across and people like that you would, Speaker 4: (44:17) Yeah, sure. So let, let's start with that mission. So I mentioned it a couple of times, but it is elevating the human experience through health. And I look at the world and look, I don't need to go back and go into any sort of politics or anything like that. If I look at the world and just kind of the problems that we face or the Speaker 5: (44:49) Okay, Speaker 4: (44:49) You know, where we need to go in order to, I get in a lot of discussions about the future of work, right? Just because that's what I get hired as a keynote speaker to do a lot. Let's talk about the future of work. And so when I look at the world and sort of elevating the human experience through health, there's a lot we can still do as humans before we all of a sudden get taken over by Skynet and go into this matrix type scenario. Right? And so I think people, you know, in terms of the mission, elevating the human experience through health in terms of the point I want to get across to people, start measuring if you are, no matter where you are, you don't have to be super human. You don't have to be, you can be like on the other end of the continuum, right? Speaker 4: (45:39) And just start measuring where you are. Start associating behaviors with a certain type of measure and get out a spreadsheet, get out a piece of paper, whatever it is. Assuming you're listening to this podcast, I assume you have some sort of modicum of technology you know, getting out a spreadsheet and start tracking this stuff and just started associating what you're doing with a feeling. And that's just a great way to start tracking. You can eventually get into all this really cool high level tracking that I've been talking about today, but really start measuring. That's something that will help you achieve your goals faster. And will really just make the whole journey a lot more, lot more fun. Speaker 3: (46:22) Yeah, a lot more fun and move a lot more little goals to aim for when you know what you're dealing with. And this is something, you know, that doesn't have any come naturally to me, but I'm definitely moving more and more in that way. We met, you've been super, super generous with your time. I really appreciate the work that you're doing in the world. I'm excited to see where it takes you and however we meet working with you more. So people can go to decoding superhuman.com which be your website and you can around, they can reach out to them. Speaker 4: (46:53) Sure. so www.decodingsuperhuman.com is the website. That's where you can find all the podcast episodes again, iTunes, Spotify, SoundCloud, every podcast destination there is. We released six episodes a month. And I will also, you know, you can find me on Facebook, Instagram, LinkedIn. I've basically gone through my new year's rerock of how I want to address social media. So you'll see me more in posting there as well. So I look in and please say hi like I am, I respond to every message is everybody knows so please say hi and let me know what you think of the opposite. Speaker 3: (47:32) Definitely reach out, check out the podcast, absolutely Speaker 2: (47:36) As a, as a master's, a minimum and ask the questions cause that's where conversations start and where you learn. So thank you very much, much. I really appreciate your time today. Speaker 3: (47:46) Awesome. Thank you so much. And one more plug. I guess if you want to check out the stuff that we talked about, Speaker 4: (47:51) About on the home hope side of things, just go to home hope.org yup. Speaker 3: (47:56) Yeah. Home hope.org. It's the website or Speaker 4: (48:00) We're working on launching the education foundation. It's part of, it's already launched. But it's something that you guys can check out and let let us know what you think. Can you can just drop me a message on social media? Speaker 2: (48:10) Yeah, it's definitely on my horizon. I want to, I want to get there. So thanks for doing that and thanks for spreading that word cause it's a completely new lens to look through. Thank you very much glioma and we'll talk again. Speaker 3: (48:21) No doubt. Absolutely. Thank you. Lisa. Speaker 2: (48:24) If your brain is not functioning at its best in, check out what the www.vielight.com do now. Be like producers, photo biomodulation devices. Your brain function depends largely on the health of the energy sources of the brain cells. In other words, the mitochondria and research has shown that stimulating your brain with near infrared light. Revitalizes mitochondria. And I use these devices daily for both my own optimal brain function and also for other age related to client issues and also for my mom's brain rehabilitation after her aneurism and stroke. So kick out what the team www.vielight.com that's V I E L I G H T.com and use the code T A M A T I at checkout to get 10% of any of the devices. Speaker 1: (49:15) That's it this week for pushing the limits. Be sure to write, review, and share with your friends and head over and visit Lisa and her team at lisatamati.com.
What happens when you find yourself in the middle of a crisis, some of your facilities are impacted, and suddenly you need to relocate several critical teams to an alternate workplace for an indeterminate period of time. If you have planned well, then you're ready to execute your plan. But if you haven't.... In this episode of the Managing Uncertainty podcast, Bryghtpath Principal & CEO Bryan Strawser along with Senior Consultant Jennifer Otremba discuss alternate workplace strategies for business continuity situations. Topics discussed by the experts from Bryghtpath include the business impact analysis (BIA), effective business continuity planning, trends in alternate workplace strategies, and their own practical experience with managing large-scale business continuity situations that required the use of alternate workplace strategies. //static.leadpages.net/leadboxes/current/embed.js Episode Transcript Bryan Strawser: A bad thing has happened. The boom has happened. Jen Otremba: What do we do now? Bryan Strawser: We're on the right side of the boom. Jen Otremba: Yeah. Bryan Strawser: We're responding. We've activated our crisis process. We've realized that we've got a facility or two that has impact. Jen Otremba: For whatever reason. Bryan Strawser: For whatever reason and now we're activating business continuity plans for critical teams that are in those facilities and we run into the problem of alternate workspace. Jen Otremba: Yeah. We may have planned for this or we may not have planned for this. Bryan Strawser: We hope that we have a plan for this. Jen Otremba: I always like it when you discussed your story about what had happened with the flooding where individuals lost their workspace because of flooding. Because oftentimes, we think about this like the tornado blew the building the over, but it's not always like that. Bryan Strawser: Yeah. We always seem to think of the catastrophic situation, but I think we relayed it previously on the podcast many years ago. An employer of mine at the time, 50 story skyscraper building in Minneapolis where we occupied 40-ish floors of the building, there was a flood inside the building. The flood was caused by a one inch water line that ran into an ice maker that had a filter change on a Friday or a Thursday and by Saturday night it was leaking and by Sunday afternoon had proceeded to flood. I believe it was three and a half floors of the building. Now, we had 600-ish, 800-ish employees that we need to work and couldn't work because there was three to four inches of standing water in their offices and cubicles and common workspace. Jen Otremba: They couldn't work in that space. Bryan Strawser: Couldn't work in that space. That's correct. Important distinction. This is where this whole idea of alternate workspace comes up is if they can't work there then where can the work? Jen Otremba: Right. Bryan Strawser: How do we solve that problem? Jen Otremba: Yeah. Bryan Strawser: We build a second building that just sits empty and when you have disruption, you just move people to your other $250 million skyscraper. That's how this works. Jen Otremba: I think we've seen this come up in even less drastic situations like that and it's become more and more common to work elsewhere when there is a snowstorm and I can't get work or the transportation that the company has provided for me to get to work is not running because there's a massive snowstorm, things like that. I have to come up with an alternate plan as to where I can work. Bryan Strawser: I made a joke earlier about the secondary $250 million skyscraper, so that was just to be clear, that was a joke since we just moved on quickly from there. Jen Otremba: We did. Yes. Bryan Strawser: This really starts with when we're talking about alternate workspace, what we're really talking about here is if your primary workplace is not usable, where can you go and work? We very rapidly come to another fork in the discussion, which is well, is there anything special about your workspace that really has to be there for you to be able to do your job? I don't mean do your job in comfort and luxury that you might've had in your previous, your normal workspace probably. What do you really need to do your job? I was always in jobs that I could really work from anywhere. What I needed was I need a phone, I need a computer, I need internet connectivity, I need my computer's basic set of apps, Microsoft Office and access to web and Slack and instant messenger and whatever. I didn't really need anything special to be able to do my job. Jen Otremba: Right. There certainly are positions that require specific tools, specific locations, specific things in order to do your job there. Bryan Strawser: Right. If you work in a contact center ... Jen Otremba: For instance. Bryan Strawser: ... For any of the contact center disciplines, collection, customer service, outbound sales calls, etc., well there's some pretty specialized stuff going on there. You've got a computer with certain software. You probably have a soft phone or a VoIP phone that connects to the computer and gets information from it. You probably have a dialing system and the calls are recorded. Some of this, some of this you could probably live without. Some of this required by regulation in your [inaudible 00:04:29]. You're going to have to have it in order to continue that operation, but in almost every case, you're not going to be able to do this from home. Although, we are finally starting to see some cloud solutions come out for this sort of thing. Jen Otremba: Yeah. We're of course not talking about things like doctors and nurses in a hospital setting that clearly need to be there in order to do their job. Bryan Strawser: Right. Jen Otremba: We're talking about other positions that can be done elsewhere. Right? Bryan Strawser: As we start to dig into this, there's certainly as you start to devise an alternate workspace strategy, this really starts off with data. In what's likely your business continuity life cycle, your planning process, you're asking questions about facilities, applications, technology requirements, specific workspace needs, like dolly software exam tables for a doctor. Jen Otremba: Sure. Even those in some cases can be moved elsewhere for a temporary period of time. Bryan Strawser: That's right. There's a lot you could do with a wireless laptop and a stethoscope and some basic medical equipment. Jen Otremba: Sure. Bryan Strawser: You probably don't want to be doing that out in the middle of a parking lot. Jen Otremba: Right. You came up with a plan for that, but yes, you're right. You start with the data. Bryan Strawser: You're capturing a lot of this data. Jen Otremba: Right. I think this is an interesting point about the story that you told in introducing this is that that BIA data should point towards specific individuals that need a specific workspace. In that case, that was not the case. Many of those individuals were not on the BIA as critical employees in a certain location, that kind of thing, but there were still displaced. Bryan Strawser: Right. In the example we were talking about, the flooding in the skyscraper, very few of those 800 individuals and the four or five teams they were a part of were really critical, were performing critical roles because through our process in the business impact analysis and understanding criticality, they didn't meet our criteria so they therefore did not have allocated alternate workspace, which was a defined strategy that we had. In fact, they didn't plan at all because they were not considered to be critical processes until the Monday following the ... Until Monday when we had a discussion with our leaders and we were quickly corrected of I don't really care what the BIA says, maybe we filled it out wrong or whatever, but now they're critical so they need a space to work. Jen Otremba: Yeah. Bryan Strawser: Okay. Fine. Jen Otremba: Being prepared for that as well [inaudible 00:06:53]. Bryan Strawser: Right. Jen Otremba: Or being prepared to have that discussion with your leadership. Bryan Strawser: Right. Jen Otremba: On the spot. Bryan Strawser: As you're thinking about devising alternate workspace strategies, I think we talked about dealing with the data. I think really analyzing this data and being a little challenging about why people need alternate workspace because most companies in today's day and age don't keep a spare building around and probably don't have a whole lot of space to be able to consolidate folks. First, I think you want to start with let's get this list down to what actually needs alternate workspace, who has to a physical place to work. If they can work remotely then have them work remotely, until you get through that first two, three, four, weeks of response and you and your facilities partners come up with the what's the long term answer going to be for how we deal with the loss of this, loss or damage to this facility. Jen Otremba: Or if those positions aren't immediately critical, they can be put on hold for a period of time, too. Bryan Strawser: Right. Jen Otremba: Really coming up with clear data on exactly what that looks like for how many people and what the workspaces may look like and having all of that information to be able to discuss with the people writing the checks. Right? Who's paying the bills here? Bryan Strawser: Not going to be me. Jen Otremba: Not going to be me. That's going to be a tough discussion though, I think. Bryan Strawser: It is. I think this is actually a really difficult ... This is a really difficult thing to work through because if you've not done this before and your company is of any size whatsoever, this can be a pretty expensive proposition. I know as we've worked with clients, we've done a number of things around alternate workspace. We've seen conference rooms wired with additional ethernet jacks and a space for people to work. We've seen common areas furniture removed, tables and chairs and stuff so that folks can work. We've seen cafeterias where it's pre-wired with network and phone power so that you bring it down from the ceiling or you pull up tiles in the floor and there's the connectivity you need to relocate contact centers and critical pieces like that. There's a lot of ways that you can approach this. We have a client that is literally building a compound where they're able to bring in vendor provided trailers for a temporary workspace and they're wiring it with fiber and power and a bathroom setup and everything that they feel like is necessary in order to provide even in the alternate situation the workspace environment that they seek to have for employees. Jen Otremba: They have the real estate to do that. Bryan Strawser: Correct. Jen Otremba: [inaudible 00:09:36]. Bryan Strawser: Even this is still a ... This is a significant project for them to undertake. Jen Otremba: Yeah. Bryan Strawser: In all of these efforts, we've seen success where companies have taken the time to really do us a thorough analysis of let's get down to who really has to have space, let's make a good analysis of what we're going to need to fulfill those issues if these are disrupted and then what are the different options that we can go through in order to get to the best possible answer and then bring those options to your executives or your governance structure or what have you in order to talk through those. Jen Otremba: Yeah. I think that's really the best way to be prepared for those discussions with your senior leaders is to having all of the data and also having the financial information upfront, so it's going to be very costly. Bryan Strawser: Right. Jen Otremba: But, having all of that information and being able to provide the financial considerations around that and also what the financial considerations could potentially look like without that if something were to happen. Bryan Strawser: Right. It's important to look at other options too, like hotels, hotel conference rooms. If you have people that can work using a laptop and VPN and all they need is wifi, you can do a lot in a 600 person banquet room. I'm not going to pretend it's going to be cozy and that you're all going to be singing kumbaya together, but you got a place to go, there's bathrooms that's dry or it's warm or chilled depending upon what climate you're in. Jen Otremba: Right. Bryan Strawser: That might be a better option than having people outside in trailers for two weeks. Jen Otremba: Yeah. Absolutely. Additionally in this, we can't really have this discussion without going back to the remote work discussion or the working from home discussion or however you want to look at that. Because in some cultures, it's absolutely normal. For instance, at Bryghtpath here, we work elsewhere all the time. Bryan Strawser: Can't remember the last time I saw Jen in person. Jen Otremba: I'm here now. Even you, Bryan, we work from all over the place, really. Bryan Strawser: We do. We work from all around the world. Jen Otremba: We travel a lot. We work from all over the world and we don't need any special equipment to do that, but we do need our laptop, our internet, our VPN, our access to our applications, and things like that. It's normal in our culture to operate this way. Bryan Strawser: But, we work with companies who remote work is foreign to them. Jen Otremba: Right. Introducing or potentially introducing that as a normal way to operate. Bryan Strawser: Definitely an area of challenge. Jen Otremba: It can be an area of challenge, yes. Bryan Strawser: It's definitely worth talking through. If remote work is not part of your organization's culture and you're going to use remote work as an alternate workspace strategy or most of the time you're going to go to remote work before you go to alternate workspace because it is cheaper, it's faster to execute, and in many ways, it works just as well. If that's not part or your culture, that's going to be a real adjustment for folks. If the only way that your team for example knows how to collaborate is to do it in person across the table or by talking across cubicles or offices or whatever and all of a sudden they're all working from their own homes, that collaboration is not going to come easy to them. You're going to have to really work at it to make that work. Jen Otremba: That said, it would be as part of your strategy, that's something you want to start testing and working on. Whether that be testing your VPN limits or working occasionally on a remote basis to practice that collaborative work from elsewhere. Bryan Strawser: Right. We do think that remote work is something that's overlooked a lot in alternate workspace strategies. Certainly, something that you want to look at and dig into as you're devising own strategy and certainly not be afraid to challenge the current status quo because we think it's better to take on the remote work challenge and challenge the culture if your company really doesn't support such a thing than to go invest hundreds of thousands or millions of dollars in an alternate workspace strategy that could really be replaced by letting 70, 80 people work from home during a disruption. Jen Otremba: Yeah. I think another important part to think about through that if you're going to use remote work is understanding that, like you said earlier, it's cheaper and faster. If your employees can't get to an office for whatever reason being a natural disaster or something like that, but they're already at home, it's safer for them to stay at home and continue working. Bryan Strawser: That's right. Jen Otremba: There's really some advantages of allowing that remote work culture. Bryan Strawser: To recap then on the alternate workspace discussion for today, understand the situation, understand the data, particularly from your BIA or business continuity lifecycle. Give it a thorough analysis. Be challenging on departments and teams and their thoughts on alternate workspace and get them down to what they truly need to have in the event of a major disruption. Pull together some options to discuss with your governance committee or your senior executives to work through the problem and then put a solid plan in place and think about the different options, including remote work, as a successful way to manage these kind of situations as opposed to setting up alternate facilities.
Capacity Restrictions. The Silent Practice Killer This podcast highlights the following topics: Your capacity is killing you We keep hearing this theme A full schedule is cool. Right? Who to pre-appoint and who not to pre-appoint All you have to be is open and available Online scheduling will help So that's the fire alarm To book a one-on-one consult with a dental marketing expert, please visit us at https://www.newpatientsinc.com/
Dr. Lara Lengel is a professor of communication at BGSU whose research focuses on international communication and gender in communication. She discusses her research on “Community Organizations’ Role in combating Sex Trafficking,” which she developed in Fall 2018 while an ICS Faculty Fellow. Specifically, Dr. Lengel focused on how Costa Rica has changed its laws around sex work, and the effects of that change on women, religious organizations, and human trafficking in the Americas. Transcript: Jolie Sheffer: Welcome to the BG Ideas podcast, a collaboration between the Institute for the Study of Culture and Society and the School of Media and Communication at Bowling Green State University. I'm Jolie Sheffer, an associate professor of English and American culture studies and the director of ICS. Today I'm talking to Dr. Lara Martin Lengel, professor of communication here at BGSU. Dr. Lengel received her PhD in mass communication from Ohio University, and her research focuses on international communication and how communication can advance social, economic, and environmental justice, especially pertaining to gender and identity in a transnational context. Jolie Sheffer: Some of her published work includes a study on memory around wartime sexual violence, and the use of social media for social change in the Middle East and North Africa. Dr. Lengel is an ICS faculty fellow in fall 2018. The ICS fellowship program allows full time faculty to take a full semester off from their research and service obligations to dedicate their attention to an interdisciplinary humanities topic of their choosing. At the end of the semester, fellows present their work publicly and hold a community engagement event that brings their knowledge to the wider community and in turn reinvigorates their academic research. Jolie Sheffer: Dr. Lengel is here today to discuss the work she's performed during her semester long fellowship. While taking part in the fellowship, she studied the fraught relationship in Costa Rica between faith based organizations, FBOs, their efforts to abolish sex work and human trafficking and the government of Costa Rica's efforts to decriminalize sex work. I'm very pleased to welcome Dr. Lengel to the program as the second ICS faculty fellow speaking in our 2018-2019 speaker series. Thank you for joining me, Lara. Dr. Lara Lengel: Thank you Jolie. Jolie Sheffer: It's so great to have you here, and I wonder if you could just start us off by talking about how you first began working on the subject of sex work and human trafficking in Costa Rica in particular. Dr. Lara Lengel: Thank you. It goes way back actually to my PhD research in North Africa. I had a Fulbright grant to spend a year in Tunisia, which is a small North African country on the Mediterranean, to look at the role of women in professional contexts, most notably music, in the country. I was very surprised to learn from numerous respondents that there is still a mythical connection between public performers of music, even serious music, classically trained in the Western music tradition and so forth, to prostitution. Because of that, many of the respondents who I came to know during that year, their parents, their brothers, their sisters, or their husbands, did not want them to be in a really respected organization, which is called El Azifet, which is the first all women's orchestra in the Arab world. This tremendous organization actually was missing key voices and instrumentations from women who were just not allowed to be in the organization. Dr. Lara Lengel: I found this really perplexing, because there was absolutely no evidence that there was any contemporary connection between any woman getting on a public stage to sing or play the oud or the violin or piano would have any connection to sex trades at all. I learned through historical research that there may have been a connection with colonial infiltration from the French establishing pubs where women would do belly dancing and so forth, but that was completely different, and literally that doesn't exist today anyways. That was 1993-1994, so this idea of women in the public sphere more broadly as problematic bodies in space was something that has been essentially on, you know, in the backstage, if you will. But, it wasn't until first traveling to Costa Rica first in 2011 and then subsequently thereafter that I learned a very different context of women's bodies in public spaces in a very unique decriminalized sex work model in that country. Jolie Sheffer: When did Costa Rica decriminalize sex work? Dr. Lara Lengel: The law is based on Roman law, which is something I know very little about, I'm trying to learn more about it, that there is no codified law that says sex work is either legal or illegal, and thus it's not illegal, meaning it's not necessarily legal. However, what is illegal is what's commonly known as pimping, procuring people to work for the pimps, the controllers, financial gain, and also prostitution gangs are illegal and brothels are illegal. What I appreciate about this decriminalized, not illegal, model of sex work is that sex workers can choose to do this work in a relatively regulated and relatively safe environment. There was an important piece of legislation turned into law in 2013 at the Costa Rica national level where sex tourism promotion and other nuances of the broader sex trade was established as illegal under a human trafficking law of 2013. Jolie Sheffer: How do you see this project, and perhaps your work more broadly using interdisciplinary methods? Dr. Lara Lengel: It's interdisciplinary to an almost overwhelming standpoint because I started out this project as a feminist scholar, primarily in cultural studies and media studies, but have realized that I need so much more knowledge from legal studies, from political science, from the whole broad domain of human trafficking is very new to me. Urban planning, I mean, all of these nuances of disciplinary studies that are entirely new to me. My work has primarily focused on women in the Arab Islamic world, in the Middle East and North Africa, most notably North Africa, and also identity construction and safety and security and wellbeing of Muslim Americans and Arab Americans and issues of Islamophobia in the media and in interpersonal interactions and so forth. Dr. Lara Lengel: So, taking on human trafficking in an entirely different national and arguably transnational context, because what I focus on is men primarily coming from North America to Costa Rica, so there is a transnational component. The tourism industry, which is a whole other discipline, critical tourism studies touches upon this and so forth. The short answer is yes, very much so. It's been fantastic for me to learn about all of these different disciplines and the research strategies inherent in them, and the ways that different modes of thought, different experiences and different academic disciplines can come together in a really profound way. Jolie Sheffer: One of the issues that your work explorers are the overlapping but distinct terrain between consensual sex work and human trafficking. Could you sort of define those terms and explain their similarities and differences? Dr. Lara Lengel: Absolutely. Human trafficking has several official legal definitions. The United Nations first put forth a definition of human trafficking in the year 2000. The United States government established the Trafficking Victims Protection Act, also in the year 2000, amended in 2015 with the Justice for Victims of Trafficking Act. So for instance, and the definitions are quite similar, but I'll give you the one from the US Department of Justice. They define specifically sex trafficking as, "Recruiting, harboring, transporting, providing, obtaining, patronizing, or soliciting of an individual through the means of force, fraud, or coercion for the purpose of commercial sex." Human trafficking is the same definition, but instead of for specifically the purpose of commercial sex, for the purpose of any labor that benefits financially the trafficker. Then, the question about ... Jolie Sheffer: Consensual sex work. Dr. Lara Lengel: Consensual sex. Certainly, it involves the age of consent in the given jurisdiction. In a place like Costa Rica that's 18, elsewhere that might be slightly different, might be slightly younger. I tend to, you know, go with the age 18 as the age of consent. It would involve two or more adults age 18 and over engaging in an act that they choose to do that may or may not involve some transactional exchange, either money or its equivalent. Jolie Sheffer: What are the conditions in Costa Rica in particular that drive that country's industry for sex work and/or trafficking? Dr. Lara Lengel: With the rise of not only the opening of borders and the increase of attention to the tourism industry, just the general neoliberal capitalist push the past 20, 30 years have added to this as well. It is very much a balance, and I think the authorities understand that decriminalized sex work is what brings a lot of people and a lot of money into that country. Being a Catholic nation, they just don't want to talk about it. Jolie Sheffer: That's a really fascinating way of thinking about this research site for you, as perhaps offering indicators for countries like the US and what paths might be possible in the future. In touching on religion, another element of your research is the study of faith based organizations. Can you first explain what an FBO is, and what their goals looked like in Costa Rica for addressing both human trafficking and this increase in sex tourism? Dr. Lara Lengel: Under the Bush administration, I believe it was the year 2000, there was a specific move to support financially nonprofit organizations that have faith as a mission or they're emerging from a particular religious organization, and so forth. It's been very problematic and contested because, for all kinds of reasons that I can go into further if you wish, but the fact that churches are not taxed, that adds to the contentiousness of this particular move to support faith based organizations. Dr. Lara Lengel: In in the US context, a faith based organization more often than not is constituted officially as an organization under IRS code 501C3, which is the broader code to designate a nonprofit organization. They are a subset of nonprofits, essentially. As I said, they may be directly affiliated with a church, they may not be, and because of that legislation or that recodification under tax code in the year 2000 under the Bush administration, they've had more leeway to get funding at the federal level as well as from individual and group donations and so forth. There's been quite a growth of FBOs since that year, so now we're going on about 20 years, nearly 20 years of a different funding structure for these organizations. Jolie Sheffer: How are they approaching the subject of sex work in Costa Rica? What are those organizations that you're looking at, how do they tend to respond to the decriminalization that's happening there? Dr. Lara Lengel: It's challenging for me to respond to this question because, in many ways, the FBOs that I've come to know and have interacted with are doing really important work. One in particular that I've written about and talked about has set up afterschool programs for at risk youth, in particularly impoverished areas in Puntarenas Province, which is fantastic. What I would invite them to consider doing is being a little more open to the fact that they could support women who continue to work in the sex trade. There seems to be a very clear, perhaps unstated, but a very clear effort to convert people from sex workers to post sex workers, rather than support people who are continuing to engage in sex work. Dr. Lara Lengel: This is even more the case, there's a fantastic scholar by the name of Megan Rivers-Moore, an anthropologist who has done amazing work, particularly in San Jose, the capital city of Costa Rica. One very recent article that she had published in Signs, the feminist journal, focused on her ethnographic work with a particular FBO in San Jose that would just not help current sex workers at all. Her research in San Jose confirms that that's pretty much the case across these faith based organizations in San Jose. I don't yet have definitive evidence because I haven't met with every single FBO in Puntarenas Province which is my particular site, but from the field work I've done thus far, that seems to be consistent. Dr. Lara Lengel: Another thing that I find interesting is that most of these organizations, even though they are operating in a predominantly Catholic country, are not Catholic organizations. They tend to be, although they're quiet about their organizational affiliations, they would be commonly constituted as evangelical, and that, I would assume when you were mentioning the fraught relationships with FBOs, the national government, local government, and sex workers themselves, that that is part of the fraught relationship. Dr. Lara Lengel: There's a lot of God talk in their mission, and as a person raised Roman Catholic, I don't reject that entirely, but I can see why the one FBO that I've had most interaction with, they actually say publicly on their site that they tend to not have as much interaction with sex workers as they would like. Well, they're probably turned off to the way that they're stating their mission and going about their work. Again it's fraught, it's sensitive, and as a researcher I don't feel it's my place to go in and give some advice. If it's asked for it, I will certainly give it. But, I think their way of communicating their religious identity hurts their purpose. Jolie Sheffer: Well, and that really also speaks to what you're talking about with tourism as well as the FBOs are also kind of North American organizations coming into another nation with ideas about how things ought to be done. Then, for the most part going back, many of them sort of there for short times to do volunteer work of some kind and then go back home to North America. I imagine that creates certain tensions between local people, whether it's local elected officials or local women engaged in this kind of sex work that that may feel like outside interference. Dr. Lara Lengel: Absolutely, and that's not just the case in a place in what's known broadly as the global South like Costa Rica. But, it's also the case here in the US. There are numerous sex workers who are highly critical of what they call the kind of do-gooders. Right? People who have very good intentions, but do not have a fundamental understanding of the socioeconomic and cultural context in which sex workers operate, the marginalization that they have experienced that has either occurred since they've chosen this work or what led them to this type of work and so forth. That's absolutely the case. Dr. Lara Lengel: It's hard for me to be a white, essentially middle class feminist and critique white middle class feminists. I do have, I would humbly suggest, more lived experience understanding financial insecurity than perhaps many middle class feminists and activists and advocates who are doing this type of work. But, that certainly, as you said, increases the tensions between sex workers, those persons who can be most helped by support, and the people who have a vision for how they want the world to be. Right? The vision is not bad. Right? Much of the goal of faith-based advocates in trying to mitigate trafficking, either sex trafficking, human trafficking more broadly, or sex work even in a decriminalized consensual domain is that they're upset about demand. Right? Dr. Lara Lengel: The one FBO that I've touched upon during this discussion, the founder was inspired to create the organization after overhearing a conversation with two men talking about who they were going to do, right, once they got to Jaco, this particular beach town, and she was unsettled by that. I understand that. I'm unsettled by these conversations as well, but I don't think trying to end demand is feasible. Whereas, someone like that person thinks it's possible. It's a wonderful goal, but I don't see that as possible. Jolie Sheffer: One of the issues clearly is about differing attitudes about what the effect of decriminalization of sex work is. Right? On one side, you have those who argue that all sex work is in some way non-consensual and therefore is part and parcel of human trafficking. Could you sort of explain a little more about that position, and you know, what are its potential merits, and then the ways in which you might or might not agree with that? Dr. Lara Lengel: I would like to quote, not directly because I don't remember it word for word, but a very profound response to a similar question posed to a sex worker in London. The question also focused on, how can you participate in an industry that is notoriously patriarchal and capitalist. Her response was, what work is not a part of patriarchal capitalism? I thought that was really actually quite brilliant, because there are so many professions, careers, jobs, labor that are socially and culturally sanctioned. Sex work is absolutely not, but we're all operating in problematic systems. Maybe there are some careers that fall on the outskirts of that, and I honor those people who have found those careers, and even a fantastic life as is the case of what we do as professors, there's still constraints. I think that's the best way that I can respond to that question, is to actually, you know, amplify the voices of current sex workers on that topic. Jolie Sheffer: You quoted the statistic that 70% of the world's poor are women. Part of what you're talking about are throughout much of the world, women are impoverished, they lack education and resources. And so, sex work is often one of the few areas to earn money without resources, training, things like that. That seems to be part of what your argument and what those who seek decriminalization believe is, make it safer rather than driving this stuff further underground. Dr. Lara Lengel: One small aspect but one fundamentally important aspect is the flexibility of deciding when you work. Right? As a former single mother, I can tell you, you know, how challenging that can be. I was very, very fortunate to have a profession that would allow me to take my child to a pediatrician or to stay home with an extended case of mono or strep. Think about the number of women in this country and elsewhere that would quickly be fired from their job for caring for a child. It's absolutely awful, and especially in a place like the United States. I had my children in the United Kingdom where there's far more support overall for parents to care for their children in a time of need than there is here in these right to work states and employment at will context. Dr. Lara Lengel: That's one way that perhaps white middle class women can look at sex work in a new perspective. It would be important for them, I would argue, to think about their own histories. If they were ever under threat of losing not only their job but their home, their livelihood because they had a sick child. I would guess most have not. I don't want to apologize for being critical of some of the people who are at the forefront of this type of work. As I said, it's good work, but I think having a much more nuanced perspective of financial insecurity would be really welcome for the people doing this type of work. Jolie Sheffer: Again, that speaks to your ongoing commitment to listening to the voices of marginalized peoples; economically, socially, and other ways rather than presuming to speak for them. Dr. Lara Lengel: There's a very profound statement that I hear more and more frequently in peaceful public protests, etc, and policy debates, "Nothing about us without us." Put the people most effected at the table to help forge new debates, new dialogues, new perspectives, and ideally, policy and law that can help people who are most disenfranchised. Jolie Sheffer: Right. We've talked a lot about consensual sex work. I want to shift gears now and talk about, what are the issues that drive human trafficking both locally here in Toledo and internationally? Dr. Lara Lengel: Okay, thanks. At the heart is economic injustice and patriarchal capitalism. If a person who chooses, who makes this horrible choice to be a trafficker can acquire, can coerce, can fraud a person into their domain to the tune of on average globally $90 and we can talk about how that money is spent, et cetera. You don't necessarily buy a slave in the 21st century as one dude in the 19th, which actually costs quite a bit more, if you correct for the inflation, cost inflation over the past 200-some years. Whatever the case, 90 bucks to own an enslaved human being. Profits vary greatly depending on national, local, regional context. But in the US, for instance, a sex trafficker can make on average between $10-15,000 per month per enslaved person. The factor is money. Right? Dr. Lara Lengel: Human trafficking, and in particular sex trafficking, is the most profitable industry, be it an illicit industry, it is the most profitable industry in the world next to drug trafficking. That's the factor. It's money. What's interesting about human trafficking, trafficking in persons currently being the second most profitable industry, I would unfortunately predict that that will easily transcend and take the number one spot, primarily because drugs are a finite commodity. You sell a drug, it's used. You sell more, right, but you still have to get more product. Whereas, a person can be sold many times a day, and hundreds of times a month, and thousands of times a year. It's awful, but it's profit, and that's what fuels this. Jolie Sheffer: What are some of the things that ordinary citizens can do to be more aware of who might be at risk of being trafficked in our own neighborhoods? Dr. Lara Lengel: There are strategies that I'm hoping to continue to develop and share in workshops with middle school and high school, even elementary school teachers. I have some planned in January in honor of human trafficking awareness month. Health practitioners are starting to be trained and starting to gain awareness about how to identify a person at risk. The estimations are as high as 80% of people who are trafficked have visited a health practitioner, either in an emergency room, urgent care, a nurse practitioner, et cetera. What kind of questions can those health practitioners ask to help identify someone at risk? Dr. Lara Lengel: It's very difficult because traffickers are experts in psychology and experts in threats, both explicit and veiled. Someone who's being trafficked will likely not admit to that on the first interaction with someone, say a teacher or a health practitioner. It takes time to develop trust and it takes the effort to understand how to communicate with someone who is experiencing trauma and whose lives and whose family's lives are under threat if they disclose that they are a trafficked, enslaved person. The understanding of how to communicate with others is important, but that takes some time. Dr. Lara Lengel: More doable at the outset strategies are to understand how to identify the victims from, you know, if one sees signs of bruises, which again that might be difficult in this winter when everyone's covered up. Eye contact, lack of eye contact may be evident. If a person, usually a young person is uncomfortable saying where they're from, where they live, where they might be going. If they seem to have very few possessions. If they have no identification on their person, no money on their person. I think it's important to connect this question with studies of traumatology. Right? How can we identify a person who's currently or surviving post-trauma and try to understand what that looks like. They may be malnourished. They may just have a look of fear on their face and so forth. There are various ways, but it's very subtle. Dr. Lara Lengel: One of the things that I think is really important and I hope to be developing this in the upcoming year, is some type of peer to peer mentoring and identification of young people at risk. Because I'm 54, I'm old, I don't know who's talking to who on social media, et cetera. Even teachers will not necessarily be privy to that. However, if I'm a 12 year old girl and I sense that my friend or an acquaintance is expressing something of concern via social media, how can I report that to someone who can help that person? Jolie Sheffer: Well, that leads me to another question. I mean, I think we tend to have ideas in our minds about who the victims of trafficking are and it tends to often be someone from another country who might look different than us. But, really, thinking about trafficking being a worldwide phenomenon, it's happening here in our own community. Who are the typical victims of trafficking, if there is such a thing? Dr. Lara Lengel: I think one of the things from this entire project that has disturbed me the most is the notion of what is called boyfriending. Like, to boyfriend as a verb. I had never heard this even, you know, just before a few months ago. Traffickers will put specific types of recruiters in the field, and those fields may in fact be our backyard. They might be high school football games. They're certainly at malls at, at shopping malls, and that's very much the case in a place like Lucas County. Dr. Lara Lengel: I do want to take a moment to commend the Lucas County Human Trafficking Coalition and police officers, both Toledo police and also the FBI, who've actually done a really good job at identifying and convicting traffickers in the Toledo area. That primarily emerges because Toledo has ranked as high as third in the nation for a hub of human trafficking. Now, that was some time ago. These statistics are difficult to assess. It may be contentious, but the first time that there was a full study of recruitment and trafficking of human beings in the Toledo area, which was I believe 2006, it was ranked as third after places like Los Angeles, New York, et cetera. So, it raised a lot of attention, which is great. Dr. Lara Lengel: Back to this recruitment idea of boyfriending. It would be, presumably, an attractive, most likely attractive young man in the age range of the targeted population, young girls, young women. They actually pretend to be their boyfriend and tell them beautiful things and make them feel good. Jolie Sheffer: To those young women, they believe it is their boyfriend. Dr. Lara Lengel: Yeah, absolutely. Jolie Sheffer: They don't see it as pretense. Dr. Lara Lengel: Right, because it happens over time, and it's not until that girl or that young woman or that woman is kind of snared into what they think is a proper relationship that the violence, either verbal, physical occurs, followed usually with immediate effect by putting them out into the sex trade against their will. What disturbs me the most about this is that, when I was saying a few moments ago that traffickers are really good at psychology, they prey on vulnerability. They can sense when a young person is not feeling great about themselves and that doesn't necessarily have to be in a face to face context. I mean, if somebody puts out on social media, "Oh, I'm not feeling very pretty today," or something, that's sending out messages for recruitment. Dr. Lara Lengel: I'm a person who has suffered with very severe depression since that age range, since around eight 12, 13. I think back to, you know, could I have been a victim? Could I have believed one of these boyfrienders? It's really horrifying. If anything, in a local context, that's what I'm most committed to trying to help raise awareness and do whatever I can to mitigate this. Jolie Sheffer: Because, basically what you're saying is, and in your work with local middle schools and high schools, is that really anyone could be a victim of human trafficking. Anyone who is young and feeling vulnerable, insecure. Right? Who isn't at that age? We all have a responsibility to sort of be on the alert and to try and intervene. Dr. Lara Lengel: Absolutely, absolutely. It goes hand in hand with cyber bullying. It arguably goes very hand in hand with the opioid epidemic. There are so many intersecting phenomena that exacerbate this crisis. Jolie Sheffer: What kinds of advocacy are you seeing either locally or internationally in regard to human trafficking that seems promising to you? Dr. Lara Lengel: Well, just the example of Lily's Wings. The play co-written by Roxanne Schroeder-Arce, Dr. Jo Beth Gonzales, and in collaboration with their high school students. Using drama, theatrical, filmic, televisual drama to help raise awareness about something like human trafficking as well as all kinds of potential ills; climate change, et cetera, is a way to really reach out to people. Young people are not going to read the trafficking and persons report of the US Department of Justice, they're just not. But, they're going to pay attention to this play that they see of the case of one of the scenes of which is a boyfriending scene of a boyfriend who looks lovely and is saying all the right things, and then that one little moment changes where you see him grab the woman's arm and you get a sense, it's a very visceral sense of how this type of process works. Dr. Lara Lengel: Certainly, creative practice; art, visual design, performance, art, theatrical performance, et cetera, is a fantastic way to enter people into a dialog who may not be a part of this dialogue. Certainly, efforts at middle school and high school levels across this country, and arguably across Western Europe as well and elsewhere, will help raise awareness for not only young people but their parents, their teachers. As I mentioned, these new efforts to help raise awareness with health care practitioners are great. Dr. Lara Lengel: And, to continue to have open discussions of with people who are at the forefront. Right? Again, not nothing about us without us. People who are survivors of trafficking as well as people who are currently engaged in the consensual sex trade. Because, one of the key problems is a conflation between human trafficking and consensual sex work. I think there are moral issues that problematize and create these mythical blurred boundaries between forced labor and consensual labor. I think, you know, and all of this is relatively new and most people hadn't even heard of the concept of contemporary or modern slavery as it is often called until a few years ago. So, great things are happening, much more needs to happen, and I'm honored to be a part of these efforts in any way. Jolie Sheffer: Thank you so much Lara. It's been a pleasure talking with you. Dr. Lara Lengel: Thank you so much, Jolie.
Craig is with Ken and Phil, with Phil Harriman covering for Matt. They talked about smart assistants' ethical code, China mapping pigs' faces, and can you trust online reviews? These and more tech tips, news, and updates visit - CraigPeterson.com --- Related Articles: Alexa, Call The Police! Smart Assistants Should Come With A ‘Moral Ai’ To Decide Whether To Report Their Owners For Breaking The Law, Experts Say Can You Trust Online Reviews? Here’s How To Find The Fakes China’s Tech Firms Are Mapping Pig Faces --- Transcript: Below is a rush transcript of this segment, it might contain errors. Airing date: 03/06/2019 Moral Artificial Intelligence - China Mapping Pig Faces - Trusting Online Reviews Craig Peterson 0:00 Hey, good morning, everybody. Craig Peterson here. I had fun this morning, I was on with Ken Altshuler, and he had a guest host in with him Phil Harriman, he's a former senator there in the state of Maine. And we talked about a couple of things. And, and I managed to rip him a bit. He's a big time supporter of left wing causes. I don't want to call him a Democrat because he's not really a Democrat. But you know, I got to rip him this morning, we talked about smart assistance and whether or not they should have a moral artificial intelligence and we got into the Chinese tech firms mapping pig faces this morning. It was really kind of fun. You gotta listen anyhow, hope you're having a great day as well. And we did talk a little bit about online reviews, but not as much as yesterday with Jim so here we go. Ken Altshuler 0:53 Always on a Wednesday morning at 7:38. We welcome in our tech guru Craig Peterson. Good morning to you Craig. Craig 1:02 Hey good morning. Yeah I'm a little clogged up myself this morning I was just coughing and hacking. Oh my. That time of the year. Ken 1:10 New England March isn't the weather like 20 degrees below what it's supposed to be? Craig 1:15 I thought it was global warming. Is it not Ken? Ken 1:20 It is. No, it's climate change. Climate change. Craig 1:24 Oh so when global warming doesn't work that it becomes climate Ken 1:28 Correct Phil Harriman 1:28 No no no no. Its extreme weather. Ken 1:32 Yes exactly. Extreme weather. Highs and lows and bad hurricanes, bad tornadoes. Craig 1:37 Here in Maine, I'm a firm believer in climate change. Absolutely. We have four seasons at least every year. That's four times a climate changes. Ken 1:46 In Maine we have two seasons Craig, winter and Fourth of July. Craig 1:51 That's road repair and winter. Ken 1:55 Exactly. So let's talk about some tests. So I have as you know, Craig, Alexa. And let me, for all you people listening out there, Alexa, pay attention. So we do something with these smart assistants that kind of have a moral code to follow? Craig 2:05 Yeah, this is real interesting stuff. And I'm not sure exactly which side of this I come down on. We've heard a lot about artificial intelligence, right? It's been kind of the bane of science fiction writers for ever. Now the carbon project in the early 60s, a big movie that was out all the way through today. And of course, even before that, but artificial intelligence. The whole idea is that our computers are going to be smart enough to learn by themselves make decisions by themselves. And today we have really no artificial intelligence per se, but we do have what's called machine learning. Where are our computers etc. can learn your iPhone your newer iPhones have a machine learning chip built into them. And that helps them learn a little bit about you. And every time you use your Alexa or use your Google Home device, it's learning a little bit more about you and what you do and how you do it. So it's coming. It's kind of inevitable, we think and nothing's past what's called the Turing test yet for those of us that are a little more geeky about this but when we're talking about our Alexa there's been a proposal that comes out obviously it makes sense to have your Alexa be able to call the police, it can call your friends anybody that's in your phone book. My granddaughter used an Alexa we got for them just the other day. She was stuck outside the house she locked herself out. And we had an Amazon Alexa in the house that we've given them and she went ahead and yelled through the window Alexa, call mom and of course it did. And Mom said call me back. This is a bad connection. No, no, no, like outside the house until mom knew. And she managed to get home with the key and was able to to let my granddaughter in. Those are all really good things. But we've got some scientists now over in Norway at the University of Bergen spore just speaking last week at a conference out in Hawaii and they were saying that what should happen well they're saying all of our smart devices should listen to what's going on in a home and then use artificial intelligence to determine if maybe they should report the goings on in the home to the police, child Family Services etc etc. And this is at a conference of ethics and society in Hawaii. You know Ken when you you're talking about Orwellian I can't think of anything more Orwellian than this. Where we have been putting these devices into our homes into our cars now pretty much everywhere in our phones and they're talking about turning them into spies for who, right? How far can this go? I don't know Phil and Ken. This really scares me. Phil 5:36 Well just listening to you describe the power in a device in your home could have is frightening and in I would assume this has got a an onboarding or in boarding opportunity as well meaning that they can put things into your system that gets communicated into the house or control things that are in your house that you know that you have no influence over? Craig 5:54 Yeah, absolutely. Yeah, they could and they can upgrade them. For instance, Google just got nailed because they've been selling this home security device, and no one knew that Google had hidden inside of it a microphone that Google just activated this month. So it's, it's really, really scary. And we're talking about an ethical conflict here between people in the family, you know, between mom and dad in the kid, you know what happens when the kid is reaching up to grab a hot pot of water off of the stove, and mom screams at that the kid this is legitimately and now that little device in your home makes an ethical moral decision and report you to the police along with all of the recordings that devices made of anytime that device thinks, well, this was marginal, but it's not enough to call the police. And now all of a sudden the police have completely out of context, all of this stuff that makes you look really, really bad, you know, and then the ethical conflicts between not only the members of family, but the manufacturer, the shareholders, the manufacturers, programmers, the police department, and, and having these universities say yes, indeed we should have them recording and having other people jump on board and agree with them. I think we were in for some rough road. But take that to our cars, right. And in in Maine, we've got some of these artificial intelligence companies doing some development along with a mapping technology, much of which originated right here in Maine. Right? Who, if you're in an accident, whose fault is it? Is it yours? Because you own the car? Is it the people who wrote the software? Is it the car manufacturer who hired the people who hired the company that hired the people that wrote the software, you know, Ken, man maybe you should get out of the family lawn into some of the ethical law because for the next 20 to 50 years things are going to be just crazy in that side of the business. Ken 8:07 We're talking to Craig Peterson, our tech guru. Phil 8:08 Big Brother. Ken 8:09 What are you talking about? Phil 8:10 It was just frightening what he's saying. Craig 8:14 BOC's on board. I'm sure so it'll be okay. Ken 8:19 Is there a reason why you guys are ganging up on me today? Phil 8:24 Yeah. Because I like you. Ken 8:26 I think she does a very nice dance on rooftops. That's all I want to say. We're joined by Craig Peterson our tech guru who joins us Wednesdays at 7:38. Online reviews. Now, I went the other day to buy a wrist brace for my right wrist. I have something when I played piqua. And, you know, I went to read the reviews because how else do I know which of these products have good? I mean, I assume that those reviews were accurate? Not necessarily, huh? Craig 8:53 Yeah, the legitimacy of these things comes into question and it can be a very, very big deal because we're using them all the time I use them on Yelp. I I go into a new town, I'm I'm traveling somewhere. And I just sought my Yelp app and say, you know, where's the nice restaurants in the area? And how about you guys? What do you do? Do I tend to not trust reviews? When it's like, one or two? or five? Or 10, right? Ken 9:25 If it's like, if it's 400 or 500, I tend to pay attention. Craig 9:27 Yeah, exactly. And that makes sense. And there's reviews everywhere, right? Well, there are some tips of what to do, what not to do when you're looking at these reviews order to judge the veracity. And there was even a study done on this, like there's a study on everything nowadays, I think, frankly. But Amazon, Yelp, Facebook, Google, and it is easy for businesses and others to purchase hundreds of reviews within days. So there's your 400 number can you know that they can all be false. And then the other side of this is businesses will sometimes post negative reviews for their competitors which is another big problem. So when you get right down to it and looking at some of these studies and some 30% according to the study of online reviews are fake reviews. NBC News created a gardening business on Facebook they paid 168 bucks to some online websites that promise suppose positive reviews and for 168 bucks, they got 1000 the likes and a few days after that they got more than 600 5-star reviews. So I think Ken we've got to be careful about this. I personally look at the reviews I look at what's been written and how it's phrased and stuff and I try and evaluate it from that but one of the easiest things you can do to figure out if reviews or false is took at the language that's being used. Because when you do purchase the reviews, you give a sample of what you're looking for these reviewers, these fake reviewers to say. And oftentimes they'll repeat it. Phil, you ready? They'll they'll repeat it. Just like democrats repeat the morning news bites, as opposed to talking about all day long. Phil 11:27 Do you like us know, Kenny? I can't. I can't let this go any further. Without shifting gears to the China's tech firms are mapping. Wait for it. Wait for it, folks. They're mapping pig faces. Alright. Take it away. Take it away Craig. Craig 11:44 We'll make this one really quick because I know we're out of time here. But yes, there is a very big problem in China right now. And it isn't the pig farts. What we're talking about is disease. And of course there's a lot of trans-species disease stuff that can happen. Certainly with birds. Most of our flus come from birds. But in this case, here's what's happening. China, China has been using facial recognition technology for a long time to spy on its own people. They've been doing that a lot in London, as well as other places in the UK. But right now what they're trying to do is track the pig farmers because many of the small pig farms are polluting the environment. Yes, indeed, that is the truth. An AOC thing was a bit of a joke there, but polluting the environment. So they want to keep track of the pigs where they came from, what diseases they might have, and they're doing it with facial recognition technology of the pigs as well as they're listening to the pigs conversations in order to determine if a pig might be sick because apparently pigs talk differently when they're not feeling well. Phil 12:57 So Craig, as we move on from this point forward when we refer to AOC we can also refer to KPA. Kenneth P. Altshuler. Ken 13:09 Craig Peterson joining us. He joins us, Wednesdays at 7:38. Craig, thanks for joining us. We'll talk to you next Wednesday. Craig 13:16 Hey Ken, thanks for being a good sport. It was kind of fun. Ken 13:20 I don't mind all. Thank you guys. We're gonna take a quick break. Craig 13:26 Hey, I released module three yesterday we had a great coaching call, live coaching call yesterday as well for everyone in the course. So shout out to you guys. You should have gotten Module Three, let me know if you did not. And then three, of course, we're delving into network security stuff, what you can do and how to do it. Take care guys, I'll be back tomorrow. I'm going to do a couple of security things this week on. One on Thursday, one on Friday, so keep an eye out for those as well in the podcasts. Thanks again. Bye bye. --- More stories and tech updates at: www.craigpeterson.com Don't miss an episode from Craig. Subscribe and give us a rating: www.craigpeterson.com/itunes Follow me on Twitter for the latest in tech at: www.twitter.com/craigpeterson For questions, call or text: 855-385-5553
More what happened at Marriott. Listen to find out how it actually went down. Does the news about the Partnership with 23 and Me worry you? We'll discuss how you can remove your information if you choose to and why you might not want to. I know we have talked about Zero-Day Exploits before. Today we will talk about a new one More on the stupidity of the Equifax hack. Listen in and I will explain why it really was irresponsible and avoidable. Australian lawmakers think they are Security Professionals. You know I like encryption and think it is a good thing. Australia is passing laws that will have horrible global implications. These and more tech tips, news, and updates visit - CraigPeterson.com --- Transcript: Below is a rush transcript of this segment, it might contain errors. Airing date: 12/15/2018 Encryption Busting Laws In Australia Craig Peterson: 0:00 Hey, Welcome to Tech Talk with Craig Peterson we have a few things to talk about, as we always do. We've got a little bit more news on what happened with the Marriott hack, 23AndMe I didn't really get to this last week I had this article up on my website I wanted to cover this I talked about a little bit on the air this week it's a big deal for a lot of people there's a new flash zero-day exploit out there in the while wild another reason not to use flash we'll be talking about that and how that is frankly, going to impact you. It's scary. I don't know why flash is still out there at all. Frankly, this is it's a travesty the Equifax breach we got we got some new info on this just how dumb this silly thing was, and what happened there. And of course, that expose the personal data of hundreds of millions of Americans, the encryption has passed encryption, the Australians have passed and encryption law. So we'll be talking a little bit about that that's going to have some global privacy implications. And there was a bug that was left wide open to your Microsoft account that's going to maybe have some ramifications for you. This was kind of a crazy thing, again, something fairly obvious in retrospect, right? But you don't always notice these things in advance. And I had a great meeting this week, I want to do a quick shout out to john he is a CEO, oh, some multi location business and trying to get his security under control. And it made me think about this webinar did this week for the FBI on how do you sell security? How do you let the sea levels the managers, the directors know why they should? Now there's obviously there's the whole you got to be scared of this side of things, right? which I think makes some sense because you do have to be afraid of these things. But the other side is there are major business benefits to making sure your systems are safe. Do they go with all the way from, hey, listen, we're not going to be down because we have ransomware, right? And so how much would it cost us per hour to not be able to stay in business and, and we have a client, a multinational client who had to shut down worldwide manufacturing, worldwide sales, distribution, everything for a week or more, how much you think that cost them. So there's a benefit there, there are other benefits, including you can now use it as a marketing plus we have a number of Accountants is that we're working with an accounting firm, small firms, we're working with them to help them understand and what their footprint is, what their liability is. And I think that's a really big deal to Franklin, when you get right down to it, that that, hey, if you come to me, I have a differentiating factor, right? Which every business needs, right? We all need our own unique selling proposition. Well, if you can tell your customers that their data is safe on your systems. Do you think that's a big selling point? I absolutely do. I think it's a huge selling point. And we went through a whole bunch of things. And gentleman's name is Dominic gorillas. He's a managing partner over to impress draw. Now, you might want to look them up by MP St. ra.com. He has been very busy over the years in large public companies doing things King consulting, he was over Capgemini and many others. And he did a lot of stuff over in Europe, helping to transform all of these businesses. So thank again to him to Dominic because that was a fantastic FBI infra guard webinar that I put on with him here this last week, we're going to we be re-airing it looks like next week. I'm not sure if it's going to be Tuesday or Thursday, because there are there were some snap photos right there isn't that isn't that always happen where our clocks got messed up. And it was my fault Because my clock got messed up I was thinking 4 pm because that's when I hold my webinars, right. I hold mine at four. And then I hold the webinars for the FBI infra guard program at 3 pm. So I I kind of got messed up and telling myself, so I'm going to run it next week. If you're in regard member, make sure you keep an eye out in your email for that announcement. Because this is a really good thing. I think, you know, of all of the webinars I've done this year, for the infra guard program. This may be the most important because it's helping businesses understand the higher level management understand what they should do, and how you can help them understand it as well. Okay, so let's get down to the business at hand here today. And that, of course, has to do with all of our friends who are over Microsoft and what they've been doing to us or for us. Well, there was a bug that was left wide open, and it allowed complete takeover of Microsoft account. So there's a bounty hunter out there, some of these guys and gals can make some decent money just looking for bugs, I called bug bounties and they can range all the way up to 100,000 bucks. But it's usually not that much even for huge bugs in it. It's shameful what some businesses pay to find out about bugs in their software. Sometimes, you know, the pay my I use $2,000, wait a minute, he just spent what, 510 years learning the craft to try and find bugs. And then they spent what six months finding this bug in your offering them two grand. But anyway, so he was working as a security work researcher here with a cybersecurity site called safety detective and discovered that he was able to take over Microsoft subdomain success dot office calm because it wasn't properly configured. So this lot, the bug hunter set up an Azure web app that pointed to this gets kind of technical, but pointed to the don't main see record. So it's used to map domains and stuff moving around. So bottom line, Microsoft Office, Outlook store and sway app sent authenticated login tokens to him kind of a big deal here. So the issues were reported on Microsoft in June. And they finally fix them in November. Okay, so hopefully, again, this isn't an example of a good guy doing the right thing where he founded, he reported it Microsoft fixed at 10. And then, you know, we're all going to be relatively safe because of this. So, you know, hopefully, right isn't that kind of the bottom line here, we got to keep an eye out. If you are running a business and you have a software, you have a service, remember, you have an obligation to try and keep that safe. And that gets very difficult. That's why you should hire ethical hackers and hire these teams. And we have certified ethical hackers who are on our team if you want some help. But you need to not only make sure your software is pretty much safe, right. But you have to also make sure that your people are safe, that your systems are safe. I guess I kind of goes back to whatever just talking about right with Dominic here this week on that on that info guard webinar. But you got to make sure and another thing a lot of people really aren't aware of. And, and I want to make this very clear, too. And that is, if you're using Microsoft Office 365, or you're using salesforce.com, or you're using various other vendors, the liability for a hack still rests on you. So you need to make sure that you have an agreement in place with them, your agreement with him, not their agreement with you your agreement with them that says I am pushing liability for this on you my provider because you're supposed to provide me with security. We went into a restaurant two weeks ago to have a look at their security. We're doing a paid cyber health assessment. And we had a look at their other tablets that they have hooked up, now they're on hardwired so you know, the thinking as well. Okay, well, they're relatively safe, because we've got, wow, a sonic wall firewall. And of course, we know we have a look at it. And it was disastrous. What was on there is anybody could have put a logger on those. And they may have, right because we didn't go into that level of detail yet. But a keylogger on that, that grabs all of the credit cards that are run through that tablet. Think about that for a minute What a pain that would be. And because of the payment card industry standards, not only are his consumers hurt, because now they have to argue with the credit card company, which young not such a big deal, but he would get fined. And in this case, in the tune of about $8 million dollars, potentially based on the number of cards that go through his machines. Now, this is real, if you take credit cards, you have to live up to these PCI DSS the data security standards that they have in place, you signed it, we had another client that again, we just started doing security for the Payment Card Industry guys FedEx them a package that said, you know, we need you to go through this and sign it, it was 150 pages, printed pages, they wouldn't let them sign it online, they wouldn't let them do digital signal, say a signature should say they had to take and ship that package of paper, right. And they open it up. And of course, it's all legal ease. And it's 150 pages. And they're trying to figure it out. And so they sign it anyway. Right? Who hasn't, who hasn't just clicked on, I accept on a website. And now they are liable because the PCI, the payment card industry is going after vendors that have their data stolen. So in this case, they were relying on a back to the restaurant, they were relying on the cloud service that was doing all the credit card clearing and, and tracking all of the orders and doing everything for them. Right. So we're all set. But that vendor wasn't keeping any of their data save, which means when it's stolen, they're out of business. And we just had that happen in my hometown, it was one of these chain restaurants. And the people in that restaurant weren't taking credit cards. And we're keeping copies of the credit cards. And so the whole thing had to shut down the whole chain that the guy owned multiple of these of these restaurants, right name brand restaurant, and he had to shut down completely because of the liability. And people just don't pay attention to that now. And I get it right. I sat down there just this week and went through all of the different things that I have to worry about. And believe me, there's, there's a lot of things, right. One of the things was security, but I have about two dozen, what I call silos of responsibility. A lot of those have to do without reach. But they have also to do with maintaining customers, employees think about everything, I know it right, you're a business person, you know what this is like. And just putting one more thing on to that pile just pushes it over the edge, right, it's just too much to do well, in this day and age, it's not anymore. Because if those cards have been stolen, this restaurant chain would also have been out of business, this other chain, we had a quick look at, they would have been out of business as well, because they had this data. And this data was a place where wasn't being kept safe. So that's a pretty big deal, frankly, and I just want everyone to think about it. If you need help, let me know or go to anybody out there. Please go to anybody. We have certified white hat hackers, these are guys that know how to hack in, they have been certified, but they work for us. And they we have bonds, right. And insurance and everything case something happens. But you got to do it in this day and age. It's unfortunate. But it's absolutely the case that you have to take care of this. So I've got an encryption busting law we've got to talk about because this is going to happen all over the place. This is from our friends over Digital Trends. You'll find this article as well as all the other articles I talked about today up on my website at http://CraigPeterson.com. But they've got some new legislation in Australia that could have some global consequences for security and privacy on the internet. Now, we know that various law enforcement agencies have been pushing to have a backdoor in for encryption. And this isn't, you know, this isn't a Trump era thing. People, okay, don't get all about set with President Trump about this, this goes way back. This goes back to the beginning of time, really. But do you remember during the Clinton administration, this whole thing over the Clipper chip, and we're going to have encryption and this is the best standard in the world? And they pushed it out to the world and it turned out it had a backdoor and it had a way for the federal government to get in. Now, I kind of understand this right to in many degrees of if you're a victim of a crime, obviously, you want the crime solved. If you're trying to investigate a crime, you want the right evidence and as much of it as you can get, you don't just want to have a phone that you can't get into. And you don't want to have just hearsay. You want physical evidence. You don't want somebody to say Yeah, well, I heard so and so say the lesson such here. All right. I remember one case, I was sitting in a restaurant. And I overheard a discussion between two waitresses and they were talking about the commission of a murder that had occurred and who they knew was involved with this murder, local-ish murder, right? My, I don't think my hometown kind of murder and very, very long time, but you know, very local, the next town over next big town over and they were standing there talking about it. So I called up the detectives that I knew and said, Hey, guys, for what it's worth, I heard so and so and so on. So talking about the murder of this other person. And they said, they are confident that this person committed the murder. And here's kind of the background on at what I heard. And of course, the detectors have, thank you very much. And I have no idea what they did with that information. At the time. They said, yeah, this is this is useful, but they said, it's stuff we have, we already knew. But it's just, you know, another the checkpoint, it's another data point on this, that we know now that, okay, there has been some involvement in it. So I understand you can't use as talking about here, say, right, fifth hand, who knows how far out this was, this is just rumors, a couple of people chatting right over something that they might not have really known anything about. So getting into that phone or getting into a computer can be very important. And the same things true when we're talking about things like snapshot chat, or we're talking about FaceTime, or we're talking about some of these others, it can be really important for the police for their investigation to know what was said, or know what is being said. So there might be a crime, they're watching somebody right now. And there, they're listening in, right, kind of like the Pfizer warrants and, and major major general right, but General Flynn who was kind caught up in all of this and you know, how can he divides a whole another story. But when something like that happens, and they want to listen in, it's one thing to be able to listen into a regular phone call, it's almost impossible for them to listen in to one of these encrypted calls that you can use just, you know, as I said, FaceTime, you can use WhatsApp, there's, there's just a ton of them out there. So Australia has come out now with this law. And it's saying that the apps like I message from Apple like WhatsApp, or what app telegram SIG signal that is used to keep messages private between people. And we already know that some of the Federal investigations that have gone on, they did not have access to this. It's not like Peter struck in the FBI sending Texas deletes a page because every text is kept Okay, that doesn't matter if you deleted off of your phone, it went through the phone company. And they keep those things for a period of time. Well, that private conversation is something they'd like to listen in. And frankly, some of these are pretty high-level privacy. And the Australian Government now has decided that they want to compel technology companies to help them access the information. Now, we're going to have to see what happens here in practice it what's really going to happen in practice is still being debated. But there are critics in the tech industry that made it clear they're not on board, the government's having this kind of power to snoop. Many of them say the bill of blind just tech companies to put backdoors into their security systems so the government can get in. But of course, that gives now the opportunity for bad guys to get into it for fraud to occur, right? Because if there's a door, somebody is going to find that door and they said, the bill does have a safeguard this has companies are not required to build systematic weaknesses into the software. But systematic was not defined, meaning that the actual legal requirements are unclear. There are other concerns with this bill, which is the lack of judicial oversight in the process. Look at all of the problems we've had recently with the fines a warrant Right, essentially a star chamber it the judges see in here, it is completely private, there's nothing public about it, and you can easily have someone that does something they shouldn't do, right. So law enforcement agencies in this case, will still need a warrant. But you know, how do they go ahead and break the encryption and once the warrants issued? There's no further oversight now because most tech companies are global. We're talking about a very wide net here, are you going to design a system that has a back door so that you meet these Australian requirements? And, frankly, the Chinese requirements? So are you going to put a back Dorian and then somehow keep that door closed for the rest of the world that that's the problem out there. There's a human rights lawyer down in Australia, Lizzie O'Shea, she says The truth is that there's simply no way to create tools to undermine encryption without jeopardizing digital security and eroding individual rights and freedoms hackers with bad intentions will do their utmost to take advantage of any such tools that companies are forced to provide government so there you go it I think a bad idea and a good idea all at the same time I can absolutely see both sides of that argument It drives me crazy I'm not sure what the right way to go is entirely but I gotta say I'm not sure that the government having essentially unfettered access to our papers is what we want you to know, they used to be a constitution and a constitutional amendment about being secure right in your papers. You used to have privacy but that that seems to be kind of going by the wayside but if there's a warrant required I guess that is a check and balance it should be public there should be oversight but you know, as they said an enemy of the state so who's going to oversee the overseers, overseers. right but that's not a direct quote pipe away but that's kind of where we're going so let's talk about Equifax here and there's some dumb hack we had the House Republicans investigating this Equifax breach because they really cared that this was a very very big deal and it needed some oversight and how the justice department they did some investigating into this not a whole ton but the House Republican spent 14 months now investigating it and they reach the same conclusions that everybody else that looked at this came to and that I came to about a week after the hack and that is the breach was entirely preventable and that the credit reporting agencies management didn't anything to shield can consumers from this mass. Now the article I posted from Gizmodo up on http://CraigPeterson.com has some colorful language in it. So if you're not into the colorful language, you might not want to read it because I'm skipping over that part here. But there are no new laws in place about this. There's no new accountability. And I'm not sure we need new laws about this. But I do think the regulations need to get a little bit more in the line of teeth. If you are a small company like these people we deal with every day, you know, you're under 20 million in revenue, it's hard to justify a major investment in security. It's, I get it, it's very hard, although you should be sent spending one to 3% of your budget if you're a large corporation of your IT budget on security. Okay, the little guys, that's the wrong number. It's a very high number, unfortunately, but they there have not really been any changes. private organizations, as I mentioned earlier, like the payment card industry is enforcing new rules. And they are legitimate rules. They are very tough rules, but the rest not so much. Okay. So they found in the info here that it was entirely preventable, that Equifax failed to take a to fully appreciate and mitigate its cybersecurity risks they found that had been the company taken action to address its observable security issues, the data breach could have been prevented lack of accountability and management structure, Equifax failed to implement clear lines of authority between their internal IT management leading to an execution gap. That's something else. We covered this last week In my FBI infraguard webinar. They had complex and outdated IT systems that you know, because of their aggressive growth. They had all kinds of problems because of acquisitions, not moving stuff in Does that sound familiar? Like the Marriott hack that just happened, right? Well happened started in 2014. And it's not entirely Marriott's fault but they've been on an acquisition spree and Starwood had been hacked. So there are some problems there right so they were out just out of date there were way too complex custom-built legacy systems IT security very, very challenging for implement responsible security members, they allowed over 300 securities certificates to expire including 79 certificates from monitoring business-critical domains they failed to renew an expired digital certificate for 19 months and that one it's expired certificate left Equifax without visibility on the X filtration of data during the time of the cyber attack. And we see that all the time you get an attack, there are indications that compromising yet the businesses have no idea what data was stolen, unprepared to support affected customers. It goes on and on. And there's a link in this article again on my website to get a full copy of the report and it's well worth reviewing. It might be something that I'm going to have to do a master class on, you know what lessons learned basically from the Equifax breach. So I'm going to set this article aside because I do want to follow up on that one. And wow, okay, all wrapping it up here. We only have a couple of minutes left if that we've got fresh zero-day exploit that's been spotted in the wild. So if you have flash on your computer updated, and I strongly advise that you remove flash. Now if you're using iOS devices, iPads, iPhones, you don't have flash, they've never had flash, Steve Jobs, Apple have never allowed flash to be placed on iOS. Okay, so you're safe. If you have a Mac. It is not enabled by default. But many people install it particularly a few years ago because many websites required it and in this day and age, there's no reason to have flash anymore period. Goodbye. So Personally, I'd say delete it because it has had so many security problems if you need flash for some particular reason, and make sure you update it because this one's another huge Okay, this is a zero-day flaw it's exploited in the wild already. And if you've given your DNA to 23 and me I've got a great article from Business Insider up on http://CraigPeterson.com DNA testing company, 23AndMe signed a $300 million deal and that's kind of a big deal because it's Glaxo Smith Klein. They're using the data to do research for developing medications that are a personal medication that you can use. And you know, I think that's a good thing frankly, because that's the future but let me your personal information your DNA is going to be out there and it's going to be shared so you got to make that decision visit 23andme.com make changes as you want to make sure you subscribe to my email list. I'm still getting that Christmas present together for everybody about how to keep your personal information safe the things you can do to stop the bad guys from opening credit cards and stuff in your name http:CraigPeterson.com/subscribe. Have a great week. We'll be back next week. We will take care bye bye. --- Related articles: Encryption-Busting Law Passed In Australia Will Have Global Privacy Implications Equifax Breach Was Just As Infuriating And Dumb As You Thought, New House Report Finds Flash Zero-Day Exploit Spotted – Patch Now! A Bug Left Your Microsoft Account Wide Open To Complete Takeover --- More stories and tech updates at: www.craigpeterson.com Don't miss an episode from Craig. Subscribe and give us a rating: www.craigpeterson.com/itunes Follow me on Twitter for the latest in tech at: www.twitter.com/craigpeterson For questions, call or text: 855-385-5553
![[ All Naps Matter ]](https://ivyfm.s3.amazonaws.com/i320/633542.jpg)
The discussion is Title [ All Naps Matter ] The meaning for me is that we are unapologetically unique and we should embrace that. So every episode my goal is to find people who I know who are embracing being who they are created to be and unapologetic about it, and how they are using that to embrace others to be themselves. On todays episode i got a chance to catch up with 3 of 4 the ladies of unwine_with_ us. We got a good chance to discuss what’s needed when you’re waiting for Mr. Right. Chastity, Linda, GiGi What to do when waiting for Mr. Right Who you guys are What y’all do Where you from Relationships What started this who movement? How long have y’all been friends? Goals current projects future projects What is your purpose? How are you achieving it? In social Work Personal. I always hope that you guys are gaining newer insights from these segments and that you’ll be able to apply something new in your life. As always, remember to rate and subscribe to the channel, your input really helps and means a-lot! Also if you know someone who’d love to be featured on the show let me know just contact me at my Instagram @Joesinterlude @allnapsmpodcast Follow them on their instagram page at @unwine_with_us
How To Build An Automated Sales Funnel Using Active Campaign. What We Cover In This Episode Why Email Marketing Is More Effective Than Social Media Understanding How To Optimize Active Campaign For Relationship Building The 4 Stages Of Every Single Sales Funnel How To Get more Sign-Ups For Your Email Newsletter How We Sell On Our Emails & Introduce Up-Sells How We Putt Readers Through A Retargeting Sequence With Our Emails. Wild Audience has teamed up with ActiveCampaign to offer our audience (you!) 1-click automation templates & flexible pricing. Here's how you get started: wildaudience.com/activecampaign/ If you would like to support the podcast, please rate 5 stars and review on Apple Podcasts. Learn more about Wild Audience at www.wildaudience.com Episode Transcript 00:00 Hey, what's up guys? My name is Bastian. This video is about how to build an automated sales funnel with active campaign. Would that being said, let's roll that insurance 00:11 This is wild audience FM, the podcast where entrepreneurs talk about how to grow your business with respect-based marketing. 00:27 So how do you create a virtual version of your best salesperson? Imagine this, you could actually duplicate your best salesperson working 24 seven, three 65, never complaining, never asking for higher wages. That's what an automated sales funnel is. So how do you build these automated sales funnel? Well, you need a specific type of software in order to get it done. We at wild audience and more than 50,000 customers worldwide love one single tool and this tool is called active campaign. If you think that email marketing is dead, let me give you some stats real quick. Mckinsey, for example, set that email marketing is 40 times more effective than social media. The direct marketing association reports that every single dollar spent into email marketing returns 38 US dollar. So that's pretty awesome no? And as well wild audience that my company, email marketing is the main driver and generator of our revenue. 01:25 I need you guys to zoom out and understand the big picture, a birds view of how to build a funnel, right? And for that I'll need you guys to understand the four stages of every single sales funnel. Stage number one, the awareness stage. Stage number two is the relationship builder. Stage number three, sales stage. Stage number four is the upsell stage is to attract potential customers and then guide them through all four stages. And now I'm going to actually show you how to use active campaign in each and every stage. Starting with the awareness stage. What's the goal of the awareness stage? Will, as the name says, we want to make people aware that you exist, okay? We want to make them aware of your products and services exist that you as an individual, as an entrepreneur and business owner exist, and we have one single goal. 02:14 We want to get them to sign up with their email address and then enter our active campaign email funnel. Now, how do we do it? Well, what are you going to do is you gotta think about, okay, what is my paid product or service? Right? Who am I selling this product or service to the customer Avatar? Right? And then think about some free educational information, content resources, uh, educational training you could offer them for free to make them aware that you exist. And the goal, of course, here's to help them to try to find solutions to the problem. That's where your free educational resources and information and training comes in, right? So you're going to create that. There are two ways on how to create that way. Number one is a blog post. It's a free blog post. It's 2000 words long and you're going to put a content upgrade in their way number is offer them a lead magnet. 03:02 A lead magnet is basically, it's just like your blog post, but transformed into a pdf. And the goal here is to put that pdf and promoted with paid advertising. So these are the two different ways. Blog post you will attract organic traffic, free traffic, and then the pdf is where you want to attract pay traffic, PPC traffic. The next step is to actually get them to sign up. Our signup process is actually a segmentation process. The goal here is to collect data. We want to get to know our people, so you give them the lead packeting often, which is basically a survey of four to five question they go through. The questioner is signed up so you have that information. Now we can store that information in active campaign and that's where the relationship builder stage jumps in. Now the goal, of course, is to build a relationship, create trust and install all necessary buying beliefs. 03:56 Let's talk about this now. The better you get at the establishing a relationship, the higher you will convert into more revenue will make. The best thing is you can automate relationship building. So how do you automate relationship building? Well, that's where active campaign comes in. That's what it does best and email automation built with active campaign, but usually, we send between four and seven emails because you want to optimize your email experience to get people to engage with you and your content and here's how you do that. In the first email, for example, we use an activation hook. This is all about getting people to reply to our first email. This acts as a micro-investment and that's what you do. You want to get people to micro-invest into you and your content. Now, the first way to do that is through activation hook. 04:41 Another way to do that is through the frequencies, electrical. What is that is if you architect the whole thing and then give them the steering wheel at the end of each email, we want to give them a frequency electric and tell them, hey, do you want to get the next email now or in two days or tomorrow? So that's how you decrease the time it takes for people to buy your stuff because they can engage and actually the site to where I want to go faster or slower. That's a frequency selector and that's what it does. What else do we have? Cliffhangers, of course, think about your favorite TV show, what happens at the end of each episode, something dramatic happens and then it turns black and it says to be continued. We took the same concept and put it into every single email we sent, right? If it's part of an rbs, the gets people to read an email and read the next and next and read the next, and that's where our clients get open rates of 40, 50, 60, 70 percent because people get hooked to their content. 05:31 Another way on how you can actually increase engagement and get people to do the things you need them to do is through dynamic content. What does dynamic on basically remember when we did the segmentation process and collected that information and store it in our active campaign profile? Well, now we're going to grab that information and put it into the emails. John is very different than marrying. Don't treat them the same. Use the information you collected and customize certain sentences based on where they are in their journey. That's what the name of content does and that's what you can do with active components. Super Awesome. And then finally lead scoring. How does it work? Well, basically you want to score the behavior of your people. Example, if someone clicks the link, five points. If someone purchases an entry point product, 100 points, if someone purchases a core product, 200 points, that's the whole idea. 06:17 You scored their behavior, even have leaderboards where you can see who is the most engaged person in your world, uh, and then of course, the higher the engagement, the higher the conversion rates and revenue will be if you attract the right type of people, right? Relationship building and stuff is a pull mechanism and that's the difference of attracting certain people and then pushing them, you opportunity onto them. That's pushing and it's very salesy. Usually, we don't like that. That's why we don't do it. We focused on establishing a relationship to pull people closer and at the right time of the right solution to the right person. That's how you win. So we all people who actually go through your rbs buy your products or services, no, they want the majority won't, and that's also not the goal. It's okay because the goal is to establish a relationship and prepared them for the sale stage. 07:04 So if they don't put themselves into the sales stage, they're not ready yet. That's the case. So what we're gonna do is we're going to put them into an evergreen newsletter. It's basically a never-ending email sequence. You can decide on that day and then every single week and have published a new email on that day. So inside the relationship builder stage, in the email sequence in the rbs, we're going to start linking them to our sales stage, which could be a sales page, a sales call or strategy call, a Webinar, live webinar and application of trial. Whatever it is, we start linking them. That was the relationship builder stage. What does the sales stage that went through their relationship build a sequence? They actually have all the necessary buying beliefs installed in the relationship builder stage to better your job. There are the more conversions and sales will come in later, so let's. 07:44 Let's assume someone is ready, absolutely ready. How do we sell them? Again, depending on your price point and to who you sell, you want to choose your sales event can be a sales page of text-based sales page only. Texts can be a vsl only video sales letter, just a video can be hybrid, meaning there's a video on top and text on the bottom. It could be an application where you get people to apply. It could be a strategy session or discovery call or a sales call. It could be a trial, so these are all different ways and how you can actually get people to convert and become customers of yours. There are three ways on how we can close people. Way Number one is people go through your rbs and they click a link in there to check on your sales pitch and then they purchase the majority of people. 08:27 They will convert later as a set, so they will receive your evergreen newsletter and then they will click a link in there to check out your sales page, and then the third way is to use behavior-based pitching. What does that Pavia based pitching? Basically, you're going to track their behavior and then at the right time we're going to pitch them, and so if they visit a sales page two times, if they visit a certain product page three times scare swat, they show interest. We want to start sending them an email, right? Hey, I just saw you visited sales page x two times. Seems like you're interested. Why don't we jump on a quick call and discover of this makes sense for you or someone just visited me. Two of your blog posts. You can trigger an email and give them a discount. Easiest that all that can be done with active campaign in the sales stage. 09:12 We can now start to increase the sales pressure by introducing scarcity and urgency. We can offer them a discount, special VIP coaching, VIP support, free product, and additional feature. All these things we can introduce during the sales stage to increase conversions and of course we get to make sure guys that it's extremely important that you don't introduce fake scarcity. So if you sell an online course which has unlimited availability, you cannot say there are only 10 pieces of data because it's actually fake. So that sums up the sales stage. What's up next? The upselling stage. We want to increase customer lifetime values. Someone who purchased from you is a buyer, meaning to have a relationship with you. We don't want to stop here, so what do we do? You're going to put them into an onboarding email sequence of three to four emails, making sure they're well onboarded, and they received value from it, and then once they have received value from you and have certain wind moments, and at that time you want to make sure to introduce an upsell or cross-sell, not only selling but also deepen the relationship. 10:09 As long as you provide value, people will come back and purchase more. So how does upselling work with active campaign purchased your first product? You put them into an email sequence where you onboard them and then you want to upsell or cross-sell them three or four emails, easy deal, right? You can put some scarcity, urgency, everything cool. That's number one. Number two is to actually call him right? If someone purchased maybe a $20 product, but you actually offer also a $200 product and how do we do that with active campaign? Well, we can actually trigger a Webhook to send a tech from active campaign to your phone, crm, your sales crm information sync between active campaign, a software and the close ios software. Super Awesome. Another way will be to show them ads on facebook or Instagram active campaign actually integrates with facebook, can put them into a custom audience from active campaign. 10:57 Automatically. This person will see a very specific ad on facebook or Instagram, right? And you can put them through a retarding at sequence on facebook and Instagram and actually sell your stuff over there as well. Right? So that's how you make email work together with phones and recharging. Super Powerful. As I mentioned before, active campaign actors to heart the software tool that isn't a middle and connects to all the other tools. That's it, guys. That's how you build a sales funnel with active campaign. If you enjoyed the video, make sure to smash that like button. Hit subscribe if you want because we're going to publish a new video every single week. My name is Bastian. I'm the founder of wild audience nd I'll see you guys soon. 11:37 Everyone. This is Bastian. I hope I was able to provide value to you today through this podcast episode and if I did know that this made my day as I love when people go through all content. So let's change topic real quick. I want to share some news with wild audience. Has teamed up with active campaign to offer you the official wild audience automation templates and one of the things which I cannot share publicly here, but I'll share how you can learn more about it in a second. So this special offer is four, three types of people and businesses. So if you already use active campaign, you can move your active campaign account over wild audience to get access to all of our official wild audience automation templates, plus some other benefits if you were to use a different email automation tool like MailChimp, but you want to use active campaign plus our templates and this offer works for you as well. 12:31 Or if you haven't decided on a tool yet and you need some advice than this works for you, swap so you can check out our special offer wild audience.com/active campaign at the time I record this morning, 200 businesses use active campaign through wild audience already because they love the extra benefits we provide. So if you want to know more about how this works and what the benefits are, including the one I can not share publicly, go to wildaudience.com/activecampaign Now to learn more about it. So thanks so much guys and talk to you in the next episode. As always, peace out. Wild Audience has teamed up with ActiveCampaign to offer our audience (you!) 1-click automation templates & flexible pricing. Here's how you get started: wildaudience.com/activecampaign/ If you would like to support the podcast, please rate 5 stars and review on Apple Podcasts. Learn more about Wild Audience at www.wildaudience.com
What is Cultural Appropriation? Is Black culture the most appropriated culture? What can we do collectively at understanding cultural appropriation? Tony, Elle and Jay are tackling a touchy subject but do their best to keep it one hundred without throwing shade but a little shade surely got thrown right? Right? Who win's who am I and that sounds familiar this week and did Tony choose for "what's wrong wit'em". Go head and get your sip on!
Grab your red balloons, we’re heading to Derry this week! Alex and Dwight join forces to navigate the spooky scary world of Stephen King’s IT. It’s not like the movie came out weeks ago and this is no longer in the pop culture zeitgeist. Right? Who cares! This episode is a super fun romp just in time for the spooky month of October! P.S. Tiffany sat it out because she is a scaredy-cat. Email us at: NoRefundsPodcast@gmail.com Like us on Facebook at: facebook.com/NoRefundsPodcast/ Music: Hyper Potions - Time Trials https://www.youtube.com/watch?v=mnfNWe-HHsI Original Air Date: September 28, 2017 Season 2 Episode 12
What's going on everyone. This is Steve Larsen and you're listening to Secret MLM Hacks Radio. So here's the real mystery. How do real MLMers like us, who didn't cheat and only bug family members and friends, who want to grow a profitable home business ... How do we recruit A players into our down lines that create extra incomes, yet still have plenty of time for the rest of our lives? That's the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio. What's up everyone. Hey, I'm super excited for this episode. I got something really cool to share with you. This is Secret MLM Hacks Radio. So, today I want to share with you a hack. This is something that I have been doing that is ... honestly, it's all around us and I just don't think many MLMers think about it. So I want to share with you something really cool. First off though, I ... You guys gotta know I barely graduated high school. That's not a joke. I got straight D's in all of math, all of science, all especially of Spanish, all of ... I mean, I really, and a lot of times it was like I got a 60.1 percent. I'm pretty sure that some of the teachers a lot of times just felt bad for me so they would just not, I don't know, they would just let me go on. You know what I mean? I showed up. I was there. I was consistent. I just never did homework or if I did it was just always wrong. There was something in my head that just did not click on for a long time. I had not learned how to learn. You know what I mean? So when I get to the end of my senior year and it's time to go to college, I had been applying and these colleges are like yes, no, no, yes, no, no. It's more like one said yes and all the others said no. But it's pretty fascinating to watch the application process of these colleges or any kind of institute. Let's say you're applying for health insurance or life insurance. Or your applying for to get into some program. You know what I mean? It's fascinating because I would sit there and I would write out these applications. And I didn't really want to go to college at that time. I'm grateful that I did. I'm grateful that eventually I learned how to learn. I ended up getting straight A's, which is awesome. I got one of the entrepreneurship awards from Hale graduating class which is awesome in college which is super exciting. So that was fun stuff, but I had to learn how to learn, which is it's own skill. I just kind of have never stopped since then. Anyway, about the application stuff though. It's fascinating to watch the process that they go through. Often times, there is an application fee. So you go and you're filling out this application and you're showing them what you've written to everybody, and everyone's critiquing your essay that you have to apply with it and everyone's critiquing this and that and they're ... you know what I mean? There's so much stuff that goes into a single application. Right? And you sit back and you're like, "Dang. My Gosh. I just spent like a week just putting together this application." And they wanted a fee, and they wanted this, and they're not gonna get back to me for a solid while. And I don't even know if I got in. And there's no implication yet if I actually got in at all. And I'm like, "Dang. That's pretty crazy." You know, when you think about that. And so you sat back and you think about it. And you think about it. And you think about it, kind of think of it cynically almost like man your convincing somebody why they should take your money. That's basically it. I'm glad that I went to college. I will tell you that even though I got a marketing degree, none of what I learned do I actually do. There ... what I learned at college pretty much was to prepare me to become like an analyst at a corporate marketing firm. You know what I mean? And I don't do any of that kind of stuff, which hopefully helps some people who think that they need a marketing degree to do what I do. It certainly gave me an environment to learn, however, I mostly am self taught. So, anyway ... But back to the application. You think about that. You are convincing the other person why they should be allowed to take your money. You're like, "What?! That's crazy!" It's a commitment. You're gonna be there what? Like only 60 percent of people even finish college. So these guys are banking some serious money they don't even have to dish out the final thing to you after a while. You know what I mean? And I'm not bagging on the education system. I'm just using it as an example. Think about that though. Let's think about how we could model that whole process inside of an MLM 'cause that's what I've been doing. That's what I've been putting together more formally. I've had one kind of informally for while but as far as formally though, I've been building out what we call an "application funnel", an application styled sales funnel. Where somebody has to prove to me why they should be admitted into my program. And typically what we'll do is we'll use these funnels for like high end coaching programs where someone's charging 10 grand or 25 grand, or whatever, 50 grand. And the person is trying to convince the coach why they should be allowed into the program. Right? You're like, "Whoa! Wait a second. That is literally spinning on it's head the whole sales model. You mean I don't have to know any hardcore sales tactics?" Nope. "You mean, I don't have to know tricky little one sentence things to say or little tiny body language things to get them to go crazy and join," It always drives me nuts when other people post that kind of stuff in the MLM word. Five techniques, five things you should say to get them begging to join or something like that. It was like, come on, that doesn't really, you know ... How 'bout we actually give real value? You know what I mean? So, that's what I've been doing is ...there's page number one, web page number one. It goes through and says, "Look. I'm only looking for the best of the best elite marketers. If you think that you can, if you want this group, if you want to be part of my down line which is this group of elitists. We're very open, very loving, very ... it's not that we're judging anybody or anything like that. But there is an application to join my down line. You know what I mean?" And so I have a spot where people can do that. And they go through and it says "Number one. Hey, let me know. If anything you can just fill out the application and then let's get on the phone and see if you're an actually good fit. And be aware, we do actually turn people away." And so they put their name and their email and phone number in. And on the very next page it says, "Hey. Why do you think you should be considered?" Another question is like, "Hey. Steve Larsen's crazy busy. What do you think you can offer? We believe in give and take, we'd love to be able to give you all the stuff. But we also need to know what you could bring to the team. What is it you bring?" Obviously the questions are worded much better than this. I'm just ad libbing the ones that I'm remembering. But you know what I mean? It says, "Hey. Obviously there's a financial commitment to join the MLM. It does not go to Steven Larsen. It goes to the MLM to actually set up your actual entity with them and get your position. Are you okay with that?" You know what I mean? It's stuff like that. But there's an application that's eight or nine questions that you go through that helps me see where you are before you join. Isn't that interesting? And it's a totally different set of approach, a completely different kind of approach than what my MLM the first time ever, ever showed, ever. At first, it's like this hard core. It's not that the other tactics of getting on the phone and asking people to join don't work, it's that it takes for freaking ever, there's usually a lot more heartache. I lose more friends doing that. I don't lose any this way. And I attract a kind of person, when they apply, that's awesome. You know? The kind of people who are solving problems in my team that I didn't know that they were there. You know what I mean? When you go out and you find a team like that. Then I turn around and I give that whole system that actual application style system to my down line. So think about that. I'm not pitching you on joining. I want you to know what I do. I want to flip it on it's head. So page number one. Right? Hey, this is only for the elite of the elite. But if you think that you're a marketer that wants to join us just know there's applications out for 'em. Go to step two here and they put in their email address. Step two, the next page, is a video and there's an extra application form next to it. And then the third page, after they actually submit the application, it is a form that says, "Look. Obviously positioning does matter inside of MLM to an extent. You know what I mean? I know a lot of people join what I do and it's great it's fun. I really, really, I like it. So first come first serve is a huge deal." This is pretty much what the page says. And it says, "So, if you're really interested and want to skip the line because we just call people down the line as we get applications. We get several a day. So if you want to skip the line. Go head. Heres the phone number, just call us." And I'll tell you that the people that who call you, there worth like eight times more than the kind of person that you need to call out for. It puts the sales power back in your hands. Not that you're trying to be domineering again or anything like that. But that's the application style funnel that I put inside there. And there's email automation and there's full sequences in the back. And there's all the super sexy stuff, which is amazing, that happens on behind the scenes as well, which is really, really cool. It's just, you gotta understand that you're nothing new at first out of the gate compared to everybody else. But man if you're telling 'em that you can't join unless you apply and when you do apply, you get X,Y, and Z. And I actually created an offer out of applying. Holy Crap, that's sexy. So start thinking how you can use that inside your MLM. Start thinking about how you can, what can you do to make ... I think it was last episode, I talked about scarcity and the different mental triggers that are out there. I think that was last episode. But anyway, start thinking about what ... start thinking about what you can do to inject ... That's one of the ways that I inject scarcity, and community, and authority right into my down line. So start thinking about that. It's like, you know ... What kind of person do I actually want to join my down line? Where do I want them to be in their life? What problem sets do I want them to be addressing in their life at that time? If their problem set is that they can't rub two pennies together, they're not probably ready for what I've got. It's not that they can't be successful, but the road is longer. I'm not really looking for that kind of person. I'm looking for the kind of person who is out there, who wants to be successful with this marketing, who is interested in putting together marketing systems that amplify their MLM. Right? Who actually ... you know what I'm saying? And when you do it that way and you approach it that way and you start getting really, really clear on who it is that you want, you'll start attracting those people. And one of the ways that I do it is by making people apply. I want the kind of people who are fighting to join me. Does that make sense? And if somebody I can tell is fighting, but maybe they don't have a lot of experience, that's okay. Then I'll let 'em join. If someones like, "Hey. I don't have this experience. I don't have this or this or you know, I really am broke or whatever, but I've got passion out the wazoo." That's the kind of person I want. And I want to be able to vet that person out of the rest of the crowd. Does that make sense? One of the other things that I've been doing ... So, that's what I do. Then we get 'em closed up and we get 'em the marketing systems that they need. Then get 'em started in the success paths that I have. I've got little blueprints and stuff like that. And that's how I on board people. It's totally different than what my MLM provides, totally different than what any MLM provides. So, that's how I do it though. What MLM makes you apply to join? They're not that way at all. They're all like, they're so open that they end up being exclusive, excluding, sorry, they exclude people. Right? And so instead, what I do is I actually intentionally do that and I make people apply. One of the things that I been doing is ... I'm trying to figure out right now. 'Cause I'm building out the more official version of this application styled sales funnel. But what I've been doing is when someone actually joins, I'm gonna take that data, which is gonna be so cool, and I'll put it on a google sheet. That way people can see live ... just the first name. I'm not gonna give out any personal details obviously. But I'm thinking what I'll do is I'll embed in like a little window on the page, a google sheet. And you'll be able to see the people who have been applying and those who have been accepted and brought in. And obviously, again, there's gonna be no personal data or anything like that shown in there. But how cool to be social proof. Right? That's why I'm doing it. So that you can see how close you are to the top. So you can see how fast it's growing. So you can see how fast ... Does that make sense? And it causes this ridiculous frenzy like, "Oh my Gosh! That's so freaking cool!" You know what I mean? I'm not gonna tell you the MLM ... sorry, I'm not gonna tell you the URL to it yet. Just in case you guys want to go check it out, again, I am not pitching. If you love your MLM, my gosh, stay in it. Okay? I'm not hear to take sides, that's not at all what I do. I'm here to just share with you what we do inside other industries to make prices increases, to make anticipation go through the roof, to make people beg to join you. Does that make sense? That's why we do what we do and that's why I'm doing it right now. And that's why I'm sharing with you what I do 'cause it's super, it's crazy powerful. So, those are all tools and systems that I use as almost like a rewards system like, "Hey. When you join, have comfort in knowing that this system is also yours. You know what I mean? You don't have to go reinvent the wheel." You know what I mean? So that's how I create myself as a new ... that's one of the tons of ways that I create myself as kind of a new opportunity to MLMers. Otherwise, you're kind of the same as everybody else. You see what I'm saying? So, when they're applying, I'll go on through say like, "Hey. By the way, you're gonna get this. You're gonna get this. You're gonna get this. You're gonna get this, if you get accepted. And we truly do turn people away. So, go ahead and apply and then let's jump on the phone, or jump on the phone with one of my team leaders or whatever. And we'll answer any questions that you might have. And see if it's a good fit. If not, that okay and we'll give you like a little thank you also and stuff like that." Obviously be cordial about it. We're not saying like, "Get lost" or whatever. So that's what we do. That's what I do. That's what I've been building is the more official version of that. And trying to see if I can get this cool google sheet to get embedded so real time you can see the applications coming in. How cool is that? Oh my gosh. So, anyway that's what I've been doing guys and that's why I do it. I just kind of spin it on it's head and turn it into a marketing activity rather than a begging activity. That's what I felt like the first time I was calling people or I'd go ... I went down Main Street asking people to join. Whatever it was, it was such a ... if you had a heart beat, I was asking. I wasn't clear on who I wanted. And because I wasn't clear on who I wanted, it meant I was targeting nobody. You know what I mean? So I had to get real clear. Anyway, I feel like I'm just saying the same thing over and over again now. That's what I've been doing. Shortly here, when it's done, when a few of the things that I'm waiting for happen. Then, I'll tell you guys what that URL is just so you can see what it is. Again, I'm not .. Oh gosh, please just know that I am not here to pressure you at all. I just want to show you what it is that I'm doing, so that you can see it and you can model it on your own. Whatever that is. All right guys. Have fun the rest of this day. Go crush it. Go kill it. Remember if you do what is easy, you're life will be hard. It's a good quote. I got a big quote filled wall, so sometimes I just look up and say one of them. So that's one I just looked at. Okay. If you do what is easy, your life will be hard. Whoo! Hey, thanks for listening. Please remember to subscribe and leave feed back. Would you like me to teach your own down line five simple MLM recruiting tips for free? If so, go download your free MLM masters pack by subscribing to this podcast at SecretMLMHacksRadio.com
After you hear this inaugural episode of Just The Tips you’re going to realize that it’s time to stop listening to some of the stuff that’s clogging your podcasting app so you can make room for the best podcast for business in the entire world. I’m James P. Friel and my friend Dean Holland and I have teamed up to bring you our campy, fun brand of humor along with amazing guests who have not only become successful in business but have also become outstanding people in the process. So - fun AND business success, all rolled up in one tasty audio package. What more could you want? It’s clearly the best business podcast in the entire world! ;) You’ll spend more money figuring it out than you will paying to learn what you need to learn. Before launching into a slew of amazing guests in future episodes, Dean and I thought it would be helpful if you got a tiny peek into what the two of us have been through on the way to our own versions of business success. Dean was broke and stubborn way back when, and he tried everything in the book to figure things out on his own. But after 4 years of struggling, he had an epiphany: he’d spent more money trying to figure out how to make money than he would have if he’d simply found an expert and paid them to teach him. Success loves company - especially if you pay to become that company. Don’t miss Dean’s story… he’s a guy who learned the hard way and is crushing it now helping others do the same. As long as you are on a learning trajectory, being financially broke is not a permanent condition. James P. Friel - sounds like a classy name of a successful individual, right? It’s not - or maybe I should say that in whatever way it is, it wasn’t always so. I’m James, and I grew up poor and consequently had no money as I entered college. While I was waiting on my student loans to come (so that I could eat) I decided that I needed to figure out some way of making money that wasn’t mowing lawns, so I headed to the bookstore. That’s where I started on what I call a “learning trajectory,” and I haven’t slowed down since then. My personal experience has convinced me that as long as you are learning, “broke” is never a terminal condition. If you’ll take the time to listen to this episode, you’ll understand what I mean - and you will also get to hear the first ever episode of the best podcast in the entire world! The recipe for success: Decide what you want and persist until you win. Since Just the Tips is undeniably the best podcast in the entire world it only makes sense that you’ll get amazing business ideas and tips when you listen. One of those amazing tips, that we talk about on this first episode is this: If you want to succeed, it’s pretty simple - Decide what it is that you want to achieve and persist until you get it. That’s it. Simple - but not easy. How do you develop that kind of persistence? By putting yourself on a learning trajectory. Find out what we mean by that, on this episode of Just The Tips. Forget about boring Q & A podcasts. We make fun of our guests and learn from them at the same time. My buddy Dean and I figured that there were enough of the “Ask a question, listen to an answer” podcasts out there. And we don’t like them. They tend to be dry, predictable, and plain boring. It seems like you’d have to work really hard to be that boring, but so many podcasters are doing it, I guess not. Anyway - we decided to take a different approach. A fun approach. We do have guests. We do ask questions. But we make fun of each other and our guests as we do. It’s like a natural conversation where you poke fun and grow the relationship at the same time. Right? Who’s with me? Let’s do this! It’s the best podcast in the entire world - Just The Tips! Outline of This Episode [0:41] Should you be excited or nervous about this show? You be the judge! [3:20] How you can know if this is the show for you - or not. [4:10] Who IS the man, the myth, the legend that is Dean Holland? [7:26] The turning point for Dean’s journey: Get help from people who know. [10:51] So who IS the wisdom that is James P. Friel? [17:48] What kind of guests are going to be on this show? The best kind. :) Resources & People Mentioned BOOK: Rich Dad, Poor Dad Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel: AutoPilot Entrepreneur Program: www.jamespfriel.com/autopilot Autopilot Entrepreneur Group: https://www.facebook.com/groups/autopilotentrepreneur Website: www.jamespfriel.com James' fanpage: https://www.facebook.com/james.friel.528 Dean Holland: Blog: www.DeanHolland.com FB Page: https://www.facebook.com/DeanHollandHQ Digital Business Entrepreneurs: https://www.facebook.com/groups/DigitalBusinessEntrepreneurs/
Comedian Josh Wolf (Host of Prinze & the Wolf and Fairly Normal with Josh Wolf), Carl Radke (Bravo's Summer House), and Brett McKay (Founder/Editor-in-Chief of The Art of Manliness) join #NoFilter with Zack Peter for an Unfiltered Guys Panel. The guys answer your questions on dating, marriage, sex, ghosting, grooming, and chivalry. Should you still open the door for a girl? How long should you wait to have sex? Why do guys ghost girls? How can you avoid getting ghosted? Pubic hair - yay or nay? "Edging" before sex - Swipe Left or Right? Who should climax first? What does it mean to be a "man?" And more! Pre-Order Brett McKay's new book, The Illustrated Art of Manliness on sale May 16, 2017 at http://amzn.to/2qPQO6N. Keep up with Brett at @artofmanliness or at artofmanliness.com. Stop by The Lately (Meatpacking Dist.) or Kind Regards (Lower East Side) by Carl Radke, now open in NYC! Tune in to Season 2 of Summer House, coming soon! Keep up with Carl at @CarlRadke. Listen to Prinze and the Wolf and Fairly Normal with Josh Wolf Wednesday's on iTunes. Check out Josh on tour - dates at comedianjoshwolf.com. Keep up with Josh at @JoshWolfComedy Like the show? Subscribe to us! http://apple.co/1IvZ0ZW and listen every Wednesday. Couldn't get enough of us? Follow Zack @justplainzack on Twitter and Instagram. Snap with Zack at theactualzack on Snapchat. Order your copy of Zack's book, When Life Hands You Lemons...Throw Them At People! now at: http://amzn.to/2j386u1 And don't forget to give us your validation: Facebook.com/nofilterzack and Facebook.com/justplainzack
This week Steph and Abby are joined by a very special guest, food writer and mom of an adorable 18 month old, Joanna Prisco. Joanna is a listener who thought the ladies needed some schooling on the value of mom's clubs. Joanna recently moved to a new town and found solace and friendship in an official "MOMS clubs," which happens to be a national organization (Right? Who knew?). Finding other moms to hang with and get support from and talk about pooping and (potentially) drinking some wine afterwards? Sounds like Handsoffparents! Are you a member of any mom/parent clubs? Tell us more on our Facebook page @handsoffparents.
It's time! It is time for the only camping that Andy actually likes to do. The Minnesota Fightin' Vikings report to Mankato on Saturday to begin the hopefully fruitful 2015 campaign. Andrew Krammer (@Andrew_Krammer) - Vikings writer at 1500 ESPN as well as BAWS on their Purple Podcast - joins the show to drop some knowledge on us before the Vikings Nation descends on the Jewel of South Central Minnesota that is Mankato.Counting Down the Days Topics Include• Purple FTW!'s plans for Mankato• Come see us at the Boulder Tap House July 31st - August 2nd!• I'm gonna be on 105 The Ticket's The Wake Up Call with Cold Omaha Sunday at 10am• Andrew Krammer: What's his story• Andrew is Kenny Albert• Initial thoughts on the "new" Adrian Peterson deal• Never play poker or 3-card monty with Rick Spielman• The main Vikings stories headed into camp• Some love & optimism for Matt Kalil• Offensive line Week 1: Left to Right• Who wins the right guard spot? (Surprise contender)• Will Phil Loadholt be a Viking in 2016?• Worries about TJ Clemmings' health• Teddy Bridgewater Year 2: Reasons for optimism are lengthy & multiple• NORV!!!!!!!!!• Advantage: Middle/bottom of the roster matchups• Andrew's STONE COLD HOT TAKE - WR Edition• The Gauntlet• CB depth chart Week 1: Who's the starters, nickel & dime?• Over/Under 1300 yards rushing Adrian this year?• Over/Under 35 offensive touches for Cordarrelle Patterson• Over/Under 1.5 Zimmer Dog Houses for Mike Wallace• Bigger year 2: David Yankey, Scott Crichton or Antone Exum• Anthony Barr or Jadeveon Clowney going forward. Who ya got?• Least likely to stay on the 53: Marcus Sherels or Adam Thielen• 2015 Mr Mankato Top 3: Win. Show. Place.• Who's more of a crotecty old man Judd or Reusse?• Has Mackey gone soft?• Derek Wetmore kinda looks like Detlef Schrempf• You can listen to Andrew & the rest of the 1500 crew on the Purple Podcast (We raise all boats)All that and other "Dogra thinks he won!" chatter on this edition of the Purple FTW! Podcast!An Andy Carlson Joint.Follow us on Twitter: @PurpleForTheWin - http://twitter.com/purpleforthewinVisit the Website: http://purpleftw.comSubscribe to Podcast on iTunes: http://purpleftw.com/itunesWe're also on Stitcher! http://purpleftw.com/stitcherMusic for the Purple FTW! podcast is created by & produced by deeB.To hear more of his tracks, check out http://soundcloud.com/deeb
So you think the North is right ? The South can't get it Right ?? Who made you the authority of Life??? IT AINT THAT SERIOUS UNTIL THEY SAY !!!! SHUT UP !!!! AINT NOBODY GOT TIME FOR THAT!!!!! WHO DA BEST!!!!! Education.. Athleticism and Economics.... who gets it right.. why do we not share intel.. and WHO IS THE BETTER?????
© 2020-2025 Ivy Podcast Discovery LLC
