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Hosted by Sara Payne
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2 episodes with Sara Payne
2 episodes with Sara Payne
2 episodes with Sara Payne
Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today's episode, host Sara Payne sits down with Mike Cronin, Cofounder and Chief Strategist at Verve, to explore the evolving landscape of creativity in B2B healthcare marketing. Mike, whose impressive résumé includes brand and campaign strategy for UnitedHealth Group, Blue Cross Blue Shield, Optum, and revered consumer brands like Harley-Davidson and Samuel Adams, brings a rare blend of creative vision and strategic rigor to his work. His fundamental belief? That creative work's purpose is to move people, not just fill space. In this conversation, Mike and Sara dive deep into how B2B health brands can move beyond “safe” ideas and unlock emotionally resonant, unforgettable campaigns—even within highly regulated and risk-averse spaces. They discuss why simplicity is a superpower, the importance of strategic “boxes,” and how marketing leaders can create environments where big swings are encouraged, not stifled. Along the way, Mike shares memorable stories from his work (including a campaign that fused Lizzo's “Good as Hell” into healthcare advertising), offers insight into the universal human truths marketers often miss, and outlines what separates teams that produce great creative from those that simply make noise. Thank you for being part of the Health Marketing Collective, where strong leadership meets marketing excellence. The future of health care depends on it. Key Takeaways: Creativity Thrives Within Constraints: Mike challenges the conventional wisdom of “thinking outside the box.” He argues that true creativity is often unlocked not by limitless freedom, but by well-defined strategic constraints. It's within the confines of a focused brief—what Mike calls “the freedom of a tight brief”—that intelligent, emotionally resonant ideas emerge. Rather than aiming for “crazy” or “flashy,” the best creative is smart, intentional, and purpose-driven. Emotion and Human Truth are Universal, Even in B2B: B2B often gravitates toward rational benefits: cost savings, efficiency, or productivity. But, as Mike notes, even financial administrators and clinicians are humans first—they respond to messages that tap into universal emotions and experiences: hope, fear, dignity, and relief from frustration. Brands that connect on this human level, rather than just touting features and benefits, become memorable and meaningful. Strategic Alignment is the Key to Unlocking Great Creative: Teams that produce truly breakthrough work consistently prioritize strategy. When everyone is aligned on the core insight and brief, creativity can flow freely within those parameters. Conversely, weak or vague direction leads to “safe,” generic campaigns. Mike's experience shows that great creative always starts with a shared, sharp strategic foundation. Boldness is Essential for Breaking Through the Noise: Healthcare, especially B2B, often defaults to playing it safe (“everything's blue”)—but in a crowded marketplace, standing out is non-negotiable. Mike advocates for boldness that is grounded in the brand's truth and strategically anchored. The result: unforgettable, not just noisy, marketing. Leadership's Role: Foster Honesty, Empathy, and Trust: Leadership sets the tone for creativity and trust. Mike urges CMOs and marketing leaders to lead with clarity and honesty—eschewing “BS” and toxic positivity for real, truthful dialogue about challenges and opportunities. Teams (and audiences) respond to authenticity; when leaders call things as they are and create space for truth, better work results. Resources and Contact: Want to connect with Mike or learn more about Verve's approach to strategic creativity? Visit
Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. Today, in today's episode, Julia Steele Rodriguez joins us to discuss the critical role of Key Opinion Leaders (KOLs) in healthcare marketing. Julia, who led key teams in the breast and skeletal health division at Hologic, shares her vast experience in building and nurturing KOL programs across various med device companies. Throughout the episode, host Sara Payne and Julia discuss the intricacies of engaging KOLs effectively to enhance brand trust, communicate complex information, and foster both clinician and patient education. Together, they explore how to define what a KOL means within an organization, strategies for identifying and selecting the right KOLs, and the dynamics that make for a successful, long-term KOL partnership. Thank you for being part of the Health Marketing Collective, where strong leadership meets marketing excellence. The future of healthcare depends on it. Key Takeaways: Defining KOLs: Julia emphasizes the necessity of having a clear, shared definition of a KOL within an organization. Aligning on this definition ensures that everyone understands that KOLs are influential figures who can impact healthcare professionals and patients beyond their own organization. Identifying the Right KOLs: Strategies include researching publications, conferences, and professional societies to find those who are influential in their field. Julia stresses the importance of considering both objective data and subjective elements like personality and organizational fit. Fostering Long-Term Relationships: For KOL partnerships to be successful, they must be mutually beneficial. This involves understanding the KOLs' interests and ensuring they find value in the partnership, be it career development or influencing market innovations. Challenges in KOL Programs: Successful KOL partnerships require seamless internal processes, such as contracting and communication, as well as clear expectation setting and regular updates to maintain engagement and trust. Impact of KOLs on Marketing Strategy: Effective KOL partnerships can significantly influence healthcare marketing strategies, as evidenced by Hologic's success in advancing three-dimensional mammography as the standard of care. KOLs can powerfully advocate for policies, enhancing both market presence and healthcare access. This insightful conversation with Julia offers valuable perspectives on integrating KOLs into healthcare marketing efforts, underscoring their role in advancing organizational objectives and healthcare outcomes. [embed]https://youtu.be/oaAmR-Mk3zE[/embed]
Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today's episode, Dale Bertrand joins us to dive into the transformative role of AI in marketing as we look towards 2025. As the founder of Fire and Spark, a digital marketing agency, Dale brings a wealth of expertise in AI, stemming from his grad school studies and extensive experience in consulting and educating marketing professionals on leveraging technology. Dale and our host, Sara Payne, explore the philosophy of using AI to enhance the quality of work rather than simply to replace it. They discuss the pitfalls of over-automation and scenarios where AI can creatively assist in ideation without falling into the trap of lowering output quality. Dale also examines the challenges of adopting AI while maintaining trust, and provides insightful predictions on how AI will reshape the way consumers find products and services. We're diving into: The philosophy of enhancing work quality through AI rather than replacement, Cautionary tales of AI over-automation, Creative versus erroneous utilization of AI hallucinations, Trust factors and skepticism in AI adoption, Strategic prioritization of marketing channels and budgets in light of evolving AI capabilities. Thank you for being part of the Health Marketing Collective, where strong leadership meets marketing excellence. The future of healthcare depends on it. Key Takeaways: Quality Over Efficiency: Dale emphasizes the importance of leveraging AI for enhancing the quality of work instead of merely automating tasks to save time. By spending equal time but improving output, marketers can achieve more comprehensive, attuned, and impactful results. This approach defies the conventional productivity-efficiency narrative around AI, highlighting the essence of producing superior work. The Danger of Over-Automation: AI can make significant errors, often referred to as hallucinations. While these can be creatively beneficial in brainstorming scenarios, Dale warns against relying on AI for fact-based tasks, such as generating factual content, due to the risk of misinformation. This distinction between creativity and factual accuracy is crucial for effective AI utilization. Trust in AI Adoption: Skepticism around AI often stems from concerns about data misuse by vendors, unauthorized employee usage, and exaggerated promises from AI solutions. Dale advises marketing leaders to navigate this skepticism by carefully evaluating technologies, fostering the right skill sets, and ensuring responsible deployment of these tools to harness their full potential without falling prey to unrealistic claims. Future of Consumer Search Behavior: Dale predicts a bifurcation in search platforms—traditional searches like Google for decision-making and purchase decisions, and generative AI platforms like ChatGPT for information inquiries. As consumers increasingly use these generative engines for detailed, conversational queries, marketers need to start paying attention to this shift and prepare to adapt their visibility strategies accordingly. Strategic Budget Allocation in 2025: With budgets tightening, Dale recommends that marketing leaders focus on maximizing tangible impacts on business metrics. This involves not only optimizing for measurable channels but also starting to gauge the shift towards generative AI search platforms. By asking relevant questions and preparing for visibility on these platforms, organizations can stay ahead as consumer behaviors evolve. For more insights and to connect with Dale Bertrand, join him on LinkedIn where he shares daily thoughts on AI and SEO. Thank you again for...
Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today's episode, Sara Payne is joined by Jon Austin, a crisis management expert, to discuss a deeply sensitive issue: the tragic killing of UnitedHealthcare CEO, Brian Thompson, and what it says about trust in our healthcare system. All of us at Inprela Communications extend our deepest condolences to the family, friends, and colleagues of Brian Thompson. Focusing on trust, Sara and Jon dissect the findings of the 2024 Edelman Healthcare Trust Barometer and discuss strategies for rebuilding trust in the healthcare sector amidst growing challenges. We look at the factors contributing to the erosion of trust– misinformation, fragmented media, and the often confusing communication strategies employed by healthcare institutions–and the need for systemic improvements and genuine relationship building to regain public confidence. Jon offers insights into effective crisis management, highlighting the importance of having up-to-date plans and the ability to communicate transparently during testing times. Thank you for being part of the Health Marketing Collective, where strong leadership meets marketing excellence. The future of healthcare depends on it. Key Takeaways: Erosion of Trust & Misinformation: The 2024 Edelman Healthcare Trust Barometer reveals a significant decline in trust due to the pervasive influence of misinformation and contradictory medical recommendations. Sara and Jon discuss how these elements challenge the integrity of healthcare communication and the imperative need for tackling these issues head-on. Clear Communication: Jon Austin underscores the critical role of clear, transparent communication in rebuilding trust. He addresses how confusing, legally dense communications can frustrate patients, leading to further erosion of trust. The key is to balance legal precision with accessibility to ensure members are well-informed and empowered. Positive Storytelling in Healthcare: Positive storytelling is highlighted as a powerful tool to rebuild trust in the healthcare sector. Sharing success stories not only uplifts industry morale but also educates the public about the positive impacts of healthcare services, reinforcing the significance of the industry's role in improving lives and outcomes. Patient-Centric Approach & Transparency: Both Sara and Jon agree on the necessity of a patient-centric approach in communication and business decisions. Transparent, honest communication helps in nurturing trusted relationships, emphasizing what information is meaningful to patients and their understanding of healthcare processes. Preparedness for Crisis Management: Jon stresses the importance of ongoing preparedness for crisis management. He highlights that up-to-date crisis plans and regular practice are essential for organizations to navigate initial shocks and ensure a coherent response during crises. This preparedness allows for transparent communication and the ability to address stakeholders effectively during critical moments. For further insights or consultation, Jon Austin can be contacted via his website jaustingroup.com or through email at Jon@jaustingroup.com. [embed]https://youtu.be/v7D1th5-I2A[/embed]
Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. Today's episode is part two of our series on building a strategic marketing organization from the ground up. In part one, we discussed how to recognize if your team is operating reactively rather than strategically. Today, we're taking it a step further, moving into actionable steps to build a scalable and measurable marketing team that can truly drive growth. Joining us again is Yvonne Leonard, an expert at building and leading strategic marketing organizations With a track record of driving digital transformation, leading product launches, and building thought leadership programs, she's known for creating high performing teams that balance continuous improvement with collaboration and fun. We start by uncovering why Yvonne advises organizations to avoid internal creative departments unless they are exceptionally well-structured. Focusing on the benefits of outsourcing, she explains how it can enhance discipline and efficiency, especially in the face of multiple internal opinions and approval processes. Moving forward, Sara and Yvonne explore leadership dynamics and managing change, highlighting Yvonne's personal strategies for maintaining motivation and momentum, illustrating the importance of transparency, core values, and team camaraderie. The conversation also navigates through actionable techniques to improve user engagement on websites, the need for continuous testing and improvements, and the crucial relationship between marketing and finance to secure and justify marketing budgets. Towards the end of the episode, Yvonne touches on the importance of having measurable objectives and the decision-making process of outsourcing versus keeping tasks in-house. Thank you for being part of the Health Marketing Collective, where strong leadership meets marketing excellence. The future of healthcare depends on it. Key Takeaways: Outsourcing for Efficiency and Discipline: Yvonne Leonard emphasizes that unless an organization is very well-structured, it is more beneficial to avoid internal creative departments. Outsourcing can introduce a disciplined approach and enhance efficiency by minimizing the complexities that arise from multiple internal opinions and the often cumbersome approval processes. Leadership and Motivation Dynamics: On managing change and motivating oneself, Yvonne shares her strategy of setting tasks as competitions and identifying the "first domino" to create project momentum. She believes in the power of transparency, working closely with her team, and consistently tying efforts back to the company's core values to maintain direction and enthusiasm. Enhancing User Engagement on Websites: To keep users engaging longer with more content, Yvonne suggests evaluating web design and layout for better navigation. She highlights the importance of understanding cause and effect in web interactions and conducting A/B tests to fine-tune aspects such as calls to action and color schemes, thereby improving the overall user experience. The Critical Link Between Marketing and Finance: Yvonne underscores the necessity of developing robust, transparent relationships with the finance department. By demonstrating measurable outcomes and the effectiveness of marketing strategies, marketers can justify budget needs and gain financial support for their efforts. Sara Payne reinforces that showcasing results is vital to securing increased marketing budgets. Defining and Measuring Marketing Success: The episode discusses the significance of operating with a clear purpose and ensuring stakeholder alignment on marketing objectives. By asking critical questions to clarify project goals, examining the alignment of tactics with intended outcomes,...
Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today's episode, we dive deep into the intersection of leadership and marketing with the insightful Yvonne Leonard, an expert in building strategic marketing organizations. Our host, Sara Payne, guides the conversation to uncover how strong leadership and a solid marketing framework are crucial in transforming the health care landscape. Sara Payne kicks off the discussion by exploring the common organizational challenges in health care marketing, ranging from unclear roles to misaligned team objectives. Yvonne Leonard shares her extensive experience and offers practical advice on addressing these issues, emphasizing the importance of clarity and strategic alignment within teams. Key organizational problems, such as confusion about marketing roles and disjointed expectations among leadership teams, often plague both startups and multinational companies. Yvonne recommends diagnosing these issues by listening to employees and understanding their perspectives. She further outlines a systematic approach to achieve this within 90 days, ensuring that strategies and objectives are clearly defined and communicated. The episode also highlights Yvonne's emphasis on avoiding the lure of "bright shiny objects" in marketing—initiatives that may look appealing but lack substantive impact. Through her proven methodologies, she stresses the need for clear objectives, adequate funding, and prioritizing impactful areas within an organization. Before signing off, Sara Payne teases the continuation of this important discussion in the next episode, where they will delve even deeper into transitioning marketing teams from reactive to strategic roles, focusing on data-driven actions and meaningful change. Key Takeaways: Role Clarity and Alignment: Unclear roles and misaligned objectives are common issues in both startups and large enterprises. Yvonne Leonard advises that gaining clarity and setting proper expectations are paramount for an effective marketing team. Systematic Diagnosis: Within her first 90 days, Yvonne emphasizes listening, questioning, and observing organizational dynamics to diagnose issues and set a strategic plan. This method ensures that real problems are identified and addressed systematically. Avoiding Scope Creep: Marketing teams often get distracted by trivial tasks. Yvonne notes that clear objectives and a focus on measurable outcomes prevent teams from falling into the trap of chasing "bright shiny objects" that do not contribute to strategic growth. Effective Leadership Approach: Leaders should adopt a listening approach similar to a therapist, focusing on understanding their team's frustrations and achievements without jumping to solutions prematurely. Empathy and patience are key to fostering a productive team environment. Investing in Marketing: Adequate funding and resources are vital. Yvonne highlights the need for organizations to commit to investment in marketing capabilities, ensuring that there is sufficient support to implement strategic changes and achieve long-term goals. Thank you for being part of the Health Marketing Collective, where strong leadership meets marketing excellence. The future of healthcare depends on it. Stay tuned for the next episode, where we will continue our conversation with Yvonne Leonard on transforming marketing teams from reactive to strategic, data-driven entities. For further engagement, you can connect with Yvonne Leonard on LinkedIn. [embed]https://youtu.be/zlKWDqo8Uco?si=doNicmT6tyiBwVdY[/embed] About Yvonne Leonard Yvonne Leonard is an expert in building and leading strategic marketing organizations. With a track record of driving...
Welcome to the Health Marketing Collective podcast, where strong leadership meets marketing excellence. In today's episode, Sara Payne is joined by Paul Ratzky, EVP of health technology at Edelman, to discuss the intricate relationship between trust and innovation in healthcare marketing. This episode zeroes in on the most recent findings from Edelman's Trust Barometer and dives into strategies for building trust amidst the evolving landscape of healthcare. Paul Ratzky stresses the critical role that frontline healthcare workers, especially nurses, play in product development, not just marketing. He also sheds light on the polarized nature of healthcare decisions driven by political beliefs, the precarious state of trust in healthcare, and why empathetic communication needs to be at the heart of healthcare marketing. The discussion illustrates not only the current challenges but also emerging opportunities, especially with advancements like AI and wearable technology. From enlightening insights to actionable takeaways, this episode is packed with valuable information poised to navigate the complexities of trust in the healthcare sector. Health Marketing Collective stands out by tackling these pressing issues head-on, resonating with our commitment to empowering marketing professionals to drive meaningful change. Thank you for tuning in to the Health Marketing Collective. Remember, transparency and empathy aren't just buzzwords; they are the cornerstones for rebuilding trust in healthcare. Key Takeaways: Involving Frontline Healthcare Workers in Product Development: Paul Ratzky emphasizes the necessity of involving nurses and other frontline healthcare workers in the early stages of product development. Their firsthand experience and insights can significantly enhance the practicality and effectiveness of healthcare products, beyond just marketing them. This inclusion results in solutions that are more attuned to the actual needs of patients and providers. Building Trust through Transparency and Empathy: The episode underscores a common mistake in healthcare marketing: the lack of empathy and true understanding of the audience's perspective. Paul points out that healthcare brands should not shy away from expressing vulnerability or acknowledging challenges. Such transparency can be a powerful tool in rebuilding trust, countering the perception that being open is high-risk when, in fact, it might be riskier not to adopt these strategies. The Impact of AI and Technological Innovations: Paul discusses the surprising findings where AI, like chatbots, outperformed live physicians in quality and empathy. This points to the immense potential of AI in healthcare communications. However, he stresses the importance of transparency regarding AI's implementation, oversight, and data usage to mitigate any skepticism and ensure responsible deployment. He also highlights ongoing pilot projects aimed at integrating AI responsibly in healthcare. Trust in Healthcare Providers: Despite the precarious state of trust in healthcare at large, individual trust in personal healthcare providers remains high. This trust extends to both personal and public health issues, presenting a unique opportunity for healthcare marketers. Engaging physicians with data-driven content and involving them in the development of new tools and services can amplify trust and create a more informed and empowered patient base. Vision for Healthcare Marketing by 2025 - Focus on "Connected Care": Paul envisions a future where healthcare marketing is centered around "connected care." This involves the integration of disparate health technologies to create a seamless user experience, akin to other industries like airlines or banking. For healthcare to catch up, it must overcome regulatory and data silo challenges,...
Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence.We just got back from the 2024 HLTH Conference held in Las Vegas. Sara Payne is joined by her colleague Erin Noel to discuss pivotal themes like AI in healthcare, preventive care, and women's health.Erin, a seasoned health strategist, shares insights from her experience at the conference, where thought leaders gathered to discuss bold ideas set to shape the future of healthcare. Together, Sara and Erin explore the critical importance of daily habits in disease prevention, the role of AI in making healthcare more human, and the emerging conversations around women's health, particularly menopause.They also address the significant implications of processed foods on public health, emphasizing the need for healthier options in corporations and schools to combat food deserts. A notable moment from the conference included Dr. Darren Weathers's critique on value-based care, sparking a lively audience response and highlighting the industry's need for structural changes.Thank you for being part of the Health Marketing Collective, where strong leadership meets marketing excellence. The future of healthcare depends on it.Key Takeaways:1. Daily Habits & Lifestyle Choices: Erin Noel underscores the importance of integrating healthy habits into daily life beyond mere reliance on medical screenings and vaccinations. The discussions highlighted how simple lifestyle choices could serve as powerful preventive measures against chronic diseases.2. AI Enhancing Human Healthcare: The growing presence of AI in healthcare was a focal point. Erin explains how AI can reduce provider burdens by automating routine tasks, allowing healthcare professionals to focus more on patient interactions. The episode differentiates between AI-first and AI-enabled companies, stressing the need for transparency to build trust in AI technologies.3. Women's Health & Menopause: An essential part of the conversation revolved around women's health, with a spotlight on menopause. With influential figures like Dr. Jill Biden and Halle Berry calling for better understanding and funding, Erin praises the community-building efforts that encourage women to share their experiences and drive advocacy for more research.4. Prevention Over Medication: Dr. Casey Means's emphasis on tackling chronic disease through lifestyle changes instead of medication was a significant talking point. Erin describes how this approach aligns with the broader theme of integrating nutrition into healthcare, reinforcing the message that food can act as medicine.5. The Future of Value-Based Care: Erin reflects on Dr. Darren Weathers's critique of value-based care and the substantial audience response it garnered. This highlights the ongoing debate and the need for major structural changes to truly benefit healthcare professionals and patients. Discussions about AI and data utilization further illuminate the pathways toward a more effective healthcare system focused on outcomes rather than processes.Episode Highlights:Processed Foods & Public Health: Calls for food companies to take responsibility for their products' health impacts at future conferences.Healthy Food Options: Applauding the conference for providing healthy food choices, mirroring a commitment to health promotion.Food Deserts & Corporate Responsibility: The necessity for corporations and schools to enable access to nutritious food to combat social determinants of health.AI's Role in Humanizing Healthcare: Shift from skepticism to embracing AI's potential in enhancing care by offloading routine...
Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today's episode, we have Michelle Rider joining host Sara Payne to explore the significance of holistic metrics in health marketing and the power of boldness in breaking industry norms. As a seasoned marketing executive with a rich background at Aetna and now Teladoc, Michelle offers invaluable insights on leveraging both traditional and non-traditional KPIs, the urgency of aligning budgets with impactful activities, and the prominent role AI plays in modern marketing strategies. During this conversation, Michelle and Sara discuss the complexities of the consumer journey and the importance of tracking all interactions to create a comprehensive marketing strategy that extends beyond single campaigns. Michelle emphasizes the need for a feedback loop and the use of AI to gather consumer insights quickly and accurately, coupled with the importance of integrating the human aspect in engagements. They also tackle the current challenges faced by marketers, like limited resources and the high demands from C-suite executives, and how being tenacious and bold can drive significant changes even under such pressures. We're exploring Michelle's advocacy for promoting thought leadership within organizations, highlighting personal brands to boost credibility, and her inspirational take on professional development. Michelle's actionable advice and unique perspective underscore the transformative potential of innovative and bold strategies in healthcare marketing. Thank you for being part of the Health Marketing Collective, where strong leadership meets marketing excellence. The future of healthcare depends on it. Key Takeaways: Holistic Metrics Matter: Michelle Rider firmly believes in measuring both traditional KPIs (such as reach, impressions, and downloads) and "in between insights" to demonstrate the full impact of marketing efforts. This holistic approach ensures that every aspect of a consumer's journey is taken into account, proving the true effectiveness of strategies. Leveraging AI for Consumer Insights: Emphasizing the significance of artificial intelligence, Michelle discusses how tools like ChatGPT and Gemini can efficiently organize and analyze data. This approach not only speeds up information collation but also aids in creating data-driven marketing strategies faster than traditional methods. Beyond Single Campaigns: Michelle introduces the "0 to 90" concept, advocating for marketing strategies that consider multiple touchpoints over time rather than focusing on isolated campaigns. This extended strategy allows for a more detailed and effective consumer journey mapping, catering to long-term objectives. Promoting Thought Leadership: Highlighting the importance of elevating individuals as thought leaders, Michelle suggests mirroring personal brands to boost organizational credibility. This tactic can serve as a powerful tool in positioning experts within an organization without conflicting with strict corporate policies. Embracing Boldness and Innovation: Sara Payne and Michelle Rider stress the necessity of bold strategies in healthcare marketing, integrating newer ideas, and harnessing AI's potential. This boldness, coupled with an understanding of consumer needs and diversity, is vital for pushing boundaries while staying compliant with regulatory constraints. Join us in future episodes where we continue to bring you insights from industry leaders, and don't forget to subscribe to keep up with the latest in health marketing excellence. We look forward to seeing you at the upcoming HLTH 2024 conference in Las Vegas! [embed]https://youtu.be/Q7LYujUqx5Y[/embed] About Michelle Rider Michelle Rider brings 30 years of experience driving transformative growth across healthcare, consumer goods, SaaS, and AI...
Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today's episode, we welcome back Jen Hovelsrud to join Sara Payne as co-host to discuss the power of executive thought leadership on social media, emphasizing the critical role it plays in the health industry. Jen Hovelsrud brings to light the importance of involving multiple voices on social media platforms, advocating for leadership diversity and representation. She also discusses prominent leaders such as Karen Lynch of CVS and Bryony Winn of Carillon Health Solutions, who engage authentically with their audiences. The conversation further explores how Dr. Sushan Jain of ScanHealth maintains a balanced online presence, focusing on genuine healthcare issues while minimizing overt company promotion. Sara underscores the natural transitions in executive careers, encouraging leaders to embrace these shifts without fear. The discussion navigates through Andy Slavitt's influential role during the COVID-19 pandemic and Dr. Angela Fusaro's effective use of video to connect with audiences, setting benchmarks for authentic social media engagement in the healthcare sector. Throughout the episode, both Jen and Sara emphasize the repercussions of not participating in social media thought leadership. They discuss how reduced visibility can dampen company influence while competitors gain an edge through active engagement. The conversation also highlights the growing trend of incorporating social media presence into hiring practices and the significance of building strong personal brands. Thank you for being part of the Health Marketing Collective, where strong leadership meets marketing excellence. The future of healthcare depends on it. Key Takeaways: Multi-Voice Engagement for Safety and Representation: Jen Hovelsrud highlights the importance of various leaders contributing to social media conversations. This approach ensures diverse perspectives, enhances representation, and provides a safer, more inclusive narrative for audiences. Embracing Career Transitions and Social Media Presence: Both Jen and Sara Payne recognize that executives often face natural career shifts. They advocate for leaders not to fear these changes but rather to leverage social media presence to maintain and enhance their influence. Authentic Leadership Engagement: Exemplary leaders like Karen Lynch, Bryony Winn, and Dr. Sushan Jain demonstrate how engaging on social media with authenticity about one's passions and industry issues can build trust and credibility. This form of engagement resonates more deeply with audiences compared to purely promotional content. Risk Management through Thought Leadership: Actively participating in thought leadership on social media mitigates the risk of invisibility and lost influence. Companies must understand that engaging online is not optional but a critical component for maintaining relevance and competing in the industry. Strategic Social Media Use for Executives: Effective thought leadership requires a well-devised strategy. Future leaders are encouraged to engage early, develop core beliefs, and consistently post industry-relevant content to build a stronger brand presence. Sara and Jen discuss the benefits of social media engagement, including increased trust, better sales outcomes, and more opportunities for public speaking and press interviews. Join us next time as we continue our series leading up to the HLTH conference in Las Vegas this October. Stay tuned to the Health Marketing Collective, and don't forget to subscribe to our podcast for more insights on effective health marketing and leadership. [embed]https://youtu.be/to4TzWPqYQg[/embed] About Jen Hovelsrud Staff Vice President Elevance Health Jen leads...
Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today's episode, we welcome Matt Sauter to discuss how to foster a creative and innovative environment even within the constraints of limited budgets and high-functioning teams. Matt talks about the necessity of engineering an environment that naturally promotes desired creative outcomes and shares practical strategies that can be implemented in healthcare marketing. Our conversation emphasizes the need for creating an atmosphere of psychological safety, ownership, support, and strategic curiosity. Matt outlines practical approaches that teams can adopt to remain creative, such as reserving dedicated time for creativity, nurturing playfulness, and being intentional with strategic thinking. The discussion also highlights how impactful creativity in health marketing transcends grandeur and focuses on creating value and addressing real-world barriers. One particularly powerful example Matt shares is a campaign by Siemens Healthineers, which transformed intimidating MRI experiences into magical storytelling moments for children—a testament to how meaningful creativity can significantly improve patient experiences. Sara Payne and Matt agree on the importance of authenticity, education, and thought leadership over mere product promotion in healthcare marketing. Authenticity and a drive to make positive changes in the industry are recurring themes in this insightful conversation. Thank you for being part of the Health Marketing Collective, where strong leadership meets marketing excellence. The future of healthcare depends on it. Key Takeaways: 1. Engineering an Innovative Environment: Matt Sauter explains the importance of developing an environment that fosters creativity and innovation. This includes psychological safety, providing ownership and support, clear objectives, nurturing curiosity and playfulness, and training team members to see opportunities differently. 2. Meaningful Creativity over Grandeur: Matt stresses that impactful creativity doesn't always mean grand ideas but rather creating solutions that remove barriers, make individuals feel seen, and genuinely make a difference. His example of transforming MRI experiences for children illustrates how small, thoughtful actions can have profound impacts. 3. Practical Creativity Strategies: Both Sara and Matt dive into practical strategies for promoting creativity in the workplace. They suggest setting aside specific times for creativity, creating designated venues for creative sessions, and encouraging habits that enhance creative thinking. These strategies ensure that creativity becomes an integral part of the work culture. 4. Authenticity and Impact in Health Marketing: The conversation highlights the growing expectation for brands to show authenticity and contribute to meaningful change. Rather than focusing solely on product promotion, the emphasis is on education, thought leadership, and genuinely understanding and addressing audience needs. This alignment helps to build trust and foster stronger connections with the audience. 5. Adapting to Audience Needs: Sara and Matt discuss the challenges of budget constraints in audience research and suggest scrappy, innovative approaches to understanding audience needs. They emphasize the importance of social listening, research, and direct engagement to stay relevant and adapt marketing strategies. This ensures that health marketing efforts are meaningful and resonate with the target audience. [embed]https://www.youtube.com/watch?v=jXgVXFeuToE[/embed] About Matt Sauter Group Creative Director, Avalere Health Matt is a Group Creative Director running agency teams in the healthcare and pharmaceutical industries, with substantial product launch experience across categories. He's passionate about drawing out the best in people and teams, and helping them develop...
Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today's episode, Sara Payne sits down with Frank Jaskulke, Vice President of Innovation at Medical Alley. With 20 years of experience in fostering collaboration within the healthcare industry, Frank is here to share his insights on building a culture of innovation and the importance of cross-sector partnerships. Medical Alley was founded with a mission to keep the community at the forefront of health innovation, positioning the industry to be the best on earth. Frank emphasizes the necessity of viewing competition and collaboration not as opposites but as interconnected elements of a sophisticated and flourishing ecosystem. He discusses how technology can serve as a bridge between differing sectors and highlights the essential role of empathy in fostering successful partnerships. Sara and Frank share several high-profile examples of both successful and failed collaborations in healthcare, examining what factors contributed to their outcomes. Through these stories, Frank underscores the importance of taking calculated risks and budgeting for these innovations, all while ensuring alignment with an organization's mission and purposes. In this episode, Frank shares examples from his own career, including legislative successes and groundbreaking collaborations that have had a significant impact on healthcare. He also offers valuable advice for staying ahead of market changes and trends in an industry that is constantly evolving. Thank you for being part of the Health Marketing Collective, where strong leadership meets marketing excellence. The future of healthcare depends on it. Key Takeaways: 1. The Power of Collaboration: Frank Jaskulke explains why collaboration is vital in healthcare, emphasizing a mindset of abundance over scarcity. Strong, cross-sector partnerships, particularly between healthcare and technology, are key to driving innovation and addressing industry challenges. 2. Budgeting and Calculated Risks: Innovation necessitates risk. Frank stresses the importance of budgeting for risk and ensuring organizational buy-in before pursuing innovative ventures. This strategic approach ties back to an organization's core mission, leading to more effective and purpose-driven innovations. 3. Failed and Successful Collaborations: Learning from the past is essential. Frank discusses notable examples of both failed (like Haven) and successful (like DOCSI and triValence) collaborations, drawing lessons that can guide future partnerships in the healthcare sector. 4. Staying Ahead of Trends: Engaging with industry professionals and maintaining a startup mentality are crucial for staying ahead of market changes. Frank highlights trends like the increased executive activity on LinkedIn and the shift towards digital health as pivotal movements shaping the future of healthcare. 5. Cultural Change and Preventive Medicine: Shifting from a reactive to a proactive healthcare system focused on preventive medicine is critical. Frank and Sara discuss the cultural changes needed to prioritize prevention and wellness, illustrating how incentivizing organizations and changing public behavior can lead to a healthier society. [embed]https://youtu.be/-7f6ErhZXDk[/embed] About Frank Jaskulke Frank is the VP of Innovation at Medical Alley where he leads startup, international, and corporate innovation efforts to ensure the Medical Alley community is the epicenter of health innovation and care. www.medicalalley.org www.linkedin.com/in/frankjaskulke/
Today Molly is joined by Sara Payne, a Master-Certified life coach who helps people build rock-solid relationships. She is an expert at helping people understand resentment and use it to address deeper needs. In today's conversation Molly and Sara discuss tension that arises in relationships when one person decides to change their eating or drinking habits. Learn: How to accept differences in relationships so you can grow together, rather than apart. What feeling resentful is all about, and how to identify what you really want. Ways to connect with those you love, beyond eating and drinking together. About Sara: In her private coaching practice Sara works with women to strengthen their marriages. She is also the author of the book “I Did All That For This?” To learn more about Sara's work, visit: https://sarapayne.com/ or check her out on Instagram @sarapaynecoaching
Welcome to the premiere episode of the Health Marketing Collective, where strong leadership meets marketing excellence. Trust is everything in healthcare, and this episode unravels the keys to leveraging trust as a strategic driver for your business. Sara Payne, our host and a health marketing strategist at Inprela Communications, is sharing four foundational rules for building and maintaining trust between healthcare brands and their audiences: 1. Use purpose-driven messaging: Understand the impact your company aims to make in the world and why it matters. Communicate your purpose authentically and consistently across all marketing channels to create a deeper connection with your audience. 2. Be approachable: Simplify your messaging, avoid jargon, and engage openly with your audience to foster trust and support. Humanize your brand to make it relatable and less intimidating. 3. Leverage third parties to get your story out: Seek endorsement from peers, customer advocates, and industry experts to build credibility and reach new audiences organically. Their stories and experiences act as social proof, establishing trust and loyalty with your customers. 4. Be authentic and unscripted: Replace corporate jargon with real, passionate communication. Showcase the human side of your brand through unscripted content to build meaningful connections with your audience. Thank you for being part of the Health Marketing Collective, where strong leadership meets marketing excellence. The future of healthcare depends on it. https://www.youtube.com/watch?v=_XoXjEhRkvM&t=5s
Do you ever feel like no one really understands what it's like to be in a medical marriage? Whether you're a doctor or you're married to one, a lot of the challenges you face are unique to your situation. Sara Payne is a master-certified relationships coach who specializes in helping women create rock-solid relationships with the most important people in their lives. I invited her to join us on the Weight Loss for Busy Physicians podcast to talk about this because if anyone gets it, she does.As the wife to a doctor as well as a coach for doctor's partners, she's bringing both her personal and professional experience to the table. She knows what it's like and she also knows that there's a better way. She's here to help you understand what your non-medical partner might be thinking, feeling, and experiencing in your relationship as well as how to ask for what you need, get on the same team, and stop playing the blame game. Topics covered in this episode include:The unique challenges that come from being in a relationship with a doctor Navigating feelings of guilt and shame in a marriageHow to stop placing blame in your relationship Are you tired of keeping score and feeling like your marriage is a battle? Take a breath; you're in good hands. All show notes are available at https://katrinaubellmd.com/podcast!!Resources Mentioned:Listen to Rock Solid Relationships with Coach Sara Payne: https://podcasts.apple.com/us/podcast/rock-solid-relationships/id1441903947Visit Sara's Website: sarapayne.comConnect with Sara on Instagram: https://www.instagram.com/sarapaynecoaching/Leave a Review of My Book: https://a.co/d/4BwGZ6vReady to learn How to Like Being a Doctor Again? Just go to katrinaubellmd.com/again to register now.
Welcome to the Health Marketing Collective, where we're tackling issues at the intersection of health marketing leadership and brand-building excellence. By bringing together top minds in marketing, we're creating a space for candid conversations that have the power to shape the future of healthcare.We believe storytelling can change the status quo–and we've seen it happen. I'm Sara Payne of Inprela Communications, a storytelling firm that builds campaigns that break through the noise, create movements, and establish brands as leading voices in the industry.And we're just getting started. The Health Marketing Collective aims to broaden the spotlight, highlighting great people who are leading truly life-changing, brand-building campaigns. I'm sharing the mic with thought leaders who are actively working to fulfill the health industry's true potential.Join me every other Wednesday for new episodes featuring prolific leaders and marketing experts, sharing their stories about building brands in the healthcare space and the powerful ways they're driving companies forward.I cannot wait to share these conversations with you. Thank you for being part of the Health Marketing Collective.
Do you ever do all the things, and it turns out not even close to what you expected? Sara Payne's Book I Did All That For This?! will help you navigate the frustration, resentment, and disappointment that we all feel. I highly recommend this book. You're listening to the Love Tidbits Podcast, where you'll discover a small, tasty, delightful, bite-sided tidbit of love ~ I'm your host, LeAnn Austin. Hey y'all, welcome to Love Tidbits, episode #66: I Did All That For This?! Have you ever felt like you've worked so hard and done all the things to arrive at some certain dreamy place, and then it wasn't at all what you'd hoped for? My friend and colleague Sara Payne, wrote a book entitled, I Did All That For This?! that I highly recommend. The target audience is spouses of physicians, but I think Sara's insights, stories, and prescriptions will benefit everyone. One of the most intriguing takeaways for me was Sara's chapter on resentment. She mentioned "resentment is interesting because it's a mix of anger and silent superiority. It often shows up as passive aggressive behavior. It feels terrible, but it also feels powerful. Much more powerful than vulnerability, failure, disappointment, or fear. So we choose it, and it completely disconnects us from ourselves and our spouses." Sara goes on to talk about ways to cure resentment in your marriage. And notes how it will free up so much space in your brain to focus on what you want to contribute to the world. Another of my favorite chapters is your relationship with yourself is the one that matters most. I totally agree that creating a loving relationship with yourself will be the foundation of every other relationship you have. Sara shares lots of great stories, fun quotes, and easy activities and writing prompts throughout her book. She also hones in on your relationship with your spouse, your kids, friends, time, money, and your future. And I love Sara's prescription takeaways at the end of every chapter. The time chapter was so interesting to me as well, and reminded me of sneaky thoughts I sometimes have about time. That there's not enough of it, and that I'm not using it as effectively as I could or should. And Sara shares more great examples of comparing time schedules, and why it's important to put self-care first when planning our schedule. Again, I highly recommend the book, I Did All That For This?! I love this quote from Sara, "Taking time to appreciate yourself instead of waiting for others to do it first, is a really loving thing to do for yourself." Hmm, something to think about. Have a good one y'all, and here's to "I did all that for this" exploration, and love. If you're enjoying this podcast please rate and leave a review, to help others hear tidbits of love. What would it feel like to finish your goals, enjoy your relationships, especially with your daughter-in-law, appreciate your body, and embrace being you? Join my Lovin Me program today, and see yourself in a whole new way. You are already really good at loving others ~ I'll help you become an expert at loving you. More information at leannaustin.com
Sara Payne is currently serving as the stake Relief Society president in Billings, Montana, and previously served as a branch Relief Society president in rural Maine. She loves Relief Society and considers it one of her purposes to help women in the Church understand that they belong and are wanted and needed in this great organization. Sara is a relationship coach and spends her days helping women who are married to physicians to create thriving marriages. Dale Williams has served in elders quorum, as a bishop and bishop's counselor, and in a stake presidency. He is currently a stake president in Billings, Montana. Dale is a business owner and practices as a chiropractor. Highlights 02:30 Introduction to Stake President Dale Williams and Stake Relief Society President Sara Payne in Billings, Montana. 04:45 Sara's past experience and getting called as stake Relief Society president. 06:20 Dale shares his experience extending callings. He called Sara because she is a person who thinks outside the box. 09:45 Sara talks about beginning her calling and the intimidation she felt. 11:20 Dale talks about coming together and gathering ideas and thoughts. This creates an atmosphere of openness. 14:50 Dale describes the culture of the meetings they have as stake leaders. Things that he has found that work and don't work. 16:15 The stake president states his opinion last. He lets everyone else speak and share first. This is a way he can also gain revelation. 18:50 There is a difference between respecting our leaders and putting them on a pedestal, like they are all knowing. 20:00 Reaching for unity. Go into any interaction knowing that you are on the same team even though opinions might differ. 23:00 Dale shares an experience of not agreeing and changing things up in the stake. 27:15 Sometimes we have to let go of who can do it the most effectively. Let everyone serve in their own way. 29:00 Dale has one-on-one meetings every month with Sara. She leads the discussion normally and takes time to prepare for it. 31:30 At the beginning of any meeting or one-on-one they begin by talking about a concern they have or gospel principle and counsel together before getting to the agenda items. They unify their thinking and come together. 33:10 Sara was very intimidated in stake councils to share her opinions and speak up. She talks about the things that helped her feel safe and open up. 35:40 Dale and his counselors share what they are going through. They are vulnerable. He has found that it's not normally in our strengths that we come together but in our weaknesses. 38:10 What it means to be heard. Being heard doesn't mean getting your way. 40:30 It's not about what the leader can do but what they can help others do. Links Read the TRANSCRIPT of this podcast Watch on YouTube Get 14-day access to the Core Leader Library The Leading Saints Podcast is one of the top independent Latter-day Saints podcasts as part of nonprofit Leading Saints' mission to help Latter-day Saints be better prepared to lead. Learn more and listen to any of the past episodes for free at LeadingSaints.org. Past guests include Emily Belle Freeman, David Butler, Hank Smith, John Bytheway, Liz Wiseman, Stephen M. R. Covey, Julie Beck, Brad Wilcox, Jody Moore, Tony Overbay, John H. Groberg, Elaine Dalton, Tad R. Callister, Lynn G. Robbins, J. Devn Cornish, Dennis B. Neuenschwander, Anthony Sweat, John Hilton III, Barbara Morgan Gardner, Blair Hodges, Whitney Johnson, Ryan Gottfredson, Greg McKeown, DeAnna Murphy, Michael Goodman, Richard Ostler, Ganel-Lyn Condie, and many more in over 500 episodes. Discover podcasts, articles, virtual conferences, and live events related to callings such as the bishopric, Relief Society, elders quorum, Primary, youth leadership, stake leadership, ward mission, ward council, young adults, ministering, and teaching.
Sara Payne is currently serving as the stake Relief Society president in Billings, Montana, and previously served as a branch Relief Society president in rural Maine. She loves Relief Society and considers it one of her purposes to help women in the Church understand that they belong and are wanted and needed in this great organization. Sara is a relationship coach and spends her days helping women who are married to physicians to create thriving marriages. Dale Williams has served in elders quorum, as a bishop and bishop's counselor, and in a stake presidency. He is currently a stake president in Billings, Montana. Dale is a business owner and practices as a chiropractor. Highlights 02:30 Introduction to Stake President Dale Williams and Stake Relief Society President Sara Payne in Billings, Montana. 04:45 Sara's past experience and getting called as stake Relief Society president. 06:20 Dale shares his experience extending callings. He called Sara because she is a person who thinks outside the box. 09:45 Sara talks about beginning her calling and the intimidation she felt. 11:20 Dale talks about coming together and gathering ideas and thoughts. This creates an atmosphere of openness. 14:50 Dale describes the culture of the meetings they have as stake leaders. Things that he has found that work and don't work. 16:15 The stake president states his opinion last. He lets everyone else speak and share first. This is a way he can also gain revelation. 18:50 There is a difference between respecting our leaders and putting them on a pedestal, like they are all knowing. 20:00 Reaching for unity. Go into any interaction knowing that you are on the same team even though opinions might differ. 23:00 Dale shares an experience of not agreeing and changing things up in the stake. 27:15 Sometimes we have to let go of who can do it the most effectively. Let everyone serve in their own way. 29:00 Dale has one-on-one meetings every month with Sara. She leads the discussion normally and takes time to prepare for it. 31:30 At the beginning of any meeting or one-on-one they begin by talking about a concern they have or gospel principle and counsel together before getting to the agenda items. They unify their thinking and come together. 33:10 Sara was very intimidated in stake councils to share her opinions and speak up. She talks about the things that helped her feel safe and open up. 35:40 Dale and his counselors share what they are going through. They are vulnerable. He has found that it's not normally in our strengths that we come together but in our weaknesses. 38:10 What it means to be heard. Being heard doesn't mean getting your way. 40:30 It's not about what the leader can do but what they can help others do. Links TRANSCRIPT coming soon Watch on YouTube Get 14-day access to the Core Leader Library The Leading Saints Podcast is one of the top independent Latter-day Saints podcasts as part of nonprofit Leading Saints' mission to help Latter-day Saints be better prepared to lead. Learn more and listen to any of the past episodes for free at LeadingSaints.org. Past guests include Emily Belle Freeman, David Butler, Hank Smith, John Bytheway, Liz Wiseman, Stephen M. R. Covey, Julie Beck, Brad Wilcox, Jody Moore, Tony Overbay, John H. Groberg, Elaine Dalton, Tad R. Callister, Lynn G. Robbins, J. Devn Cornish, Dennis B. Neuenschwander, Anthony Sweat, John Hilton III, Barbara Morgan Gardner, Blair Hodges, Whitney Johnson, Ryan Gottfredson, Greg McKeown, DeAnna Murphy, Michael Goodman, Richard Ostler, Ganel-Lyn Condie, and many more in over 500 episodes. Discover podcasts, articles, virtual conferences, and live events related to callings such as the bishopric, Relief Society, elders quorum, Primary, youth leadership, stake leadership, ward mission, ward council, young adults, ministering, and teaching.
What do you have plenty of?
Content Warning: Vulgar Language, Violence, Dark Themes Lost in the Wyld is a new Gullacochica! spin-off series where we explore different vignettes of the Wyld through one shots with featured guests. In this episode we play Escape from Dino Island by Sam Tung & Sam Roberts, a thrilling adventure game inspired by Jurassic Park. We are joined by Mr. Ray of $2 Creature Feature. In an alternate reality, Sara Payne never lost her father and followed her dream of becoming a dinosaur doctor. Her and a small crew go to study the first ever dinosaur fossil found in the swampy Florida wilderness when things get Wyld. This adventure follows Dr. Payne, a dude from the 90s, and a mysterious rifle-wielding security detail. ------ You can find $2 Creature Feature on most podcatchers, and on twitter @2DollarCreature ------ Support us on Patreon: https://www.patreon.com/ShrimpandCrits ------ Follow us on Instagram, Twitter, and TikTok @shrimpandcrits. You can follow our linktree (https://linktr.ee/ShrimpandCrits) to our website, merch store, and much much more. Please subscribe, rate and review us on any podcatchers where you listen. If you'd like to get in touch, feel free to do so by email (shrimpandcritspodcast@gmail.com) or post (PO Box 60934 Nashville TN, 37206) ------ Also if you want to engage with us daily and SO MANY wonderful podcasts, follow this link to join us on Discord on the CastJunkie server. https://discord.gg/YfjznngQ6z ------ All music written and produced by Shrimp and Crits except "A Clumsy Psychiatrist" by L'Orange.
Es ist ein schöner Sommertag im Juli 2000 als Familie Payne entscheidet einen Ausflug an die Küste Großbritanniens zu machen. Die Sonne scheint, die Kinder spielen ausgelassen und die Erwachsenen unternehmen einen Ausflug zu Freunden. Nichts könnte erahnen lassen welchen schrecklichen Verlauf dieser Tag nehmen würde und das er mit einem vermissten Mädchen und einer der größten Suchaktionen Großbritanniens enden würde. Heute erzählen wir die Geschichte von Sarah Payne und wie das Verbrechen an ihr nicht nur ihre Familie, sondern ein ganzes Land in tiefe Trauer stürzte. Inhaltswarnungen: Kindstod, Alkoholsucht SHOWNOTES Mehr Informationen zu der Kampagne WE L♡VM von der LVM findet ihr hier: lvm.de/jungeleute Buch zum Fall: A mother's story - Sara Payne Empfehlungen: Amanda The mess you leave behind / Deine letzte Stunde auf Netflix Marieke In the dreamhouse von Carmen Maria Machado SOCIAL MEDIA Instagram: Puppiesandcrime https://www.instagram.com/puppiesandcrime/?hl=de Facebook: https://www.facebook.com/PuppiesandCrime Email: puppiesandcrime@gmail.com ------- G ---------
Have you noticed that sometimes it's difficult to be happy for someone when something good happens to them? Why is that? I think it's because we're looking at it from a scarcity mindset - that will never happen to me - when we could be looking at it from a different perspective - now we know that it's possible! Listen to this week's episode as I talk about how to be happy when good things happen to other people. Inspiration Station: I Did All That for This?!: The Spouse's Guide to Creating a Thriving Medical Marriage by Sara Payne
Have you noticed that sometimes it's difficult to be happy for someone when something good happens to them? Why is that? I think it's because we're looking at it from a scarcity mindset - that will never happen to me - when we could be looking at it from a different perspective - now we know that it's possible! Listen to this week's episode as I talk about how to be happy when good things happen to other people. Inspiration Station: I Did All That for This?!: The Spouse's Guide to Creating a Thriving Medical Marriage by Sara Payne
Content Warning: Dark Themes, Language, Violence, Drug Abuse ------ Sara and Ari are back at Bill's house to determine why he's being so suspicious. Ray Ray learns about drone defense and takes Sheriff Terrance and his new officer on a tour of The Wildlife Retreat as they search for the wanted Sara Payne. ------ In today's announcements we include a promo for the podcast The Monster s Playbook (@MonsterPlaybook on twitter). ------ Support us on Patreon: https://www.patreon.com/ShrimpandCrits ------ Follow us on Instagram, Twitter, and TikTok @shrimpandcrits. You can follow our linktree (https://linktr.ee/ShrimpandCrits) to our website, merch store, and much much more. Please subscribe, rate and review us on any podcatchers where you listen. If you'd like to get in touch, feel free to do so by email (shrimpandcritspodcast@gmail.com) or post (PO Box 60934 Nashville TN, 37216) ------ Also if you want to engage with us daily and SO MANY wonderful podcasts, follow this link to join us on Discord on the CastJunkie server. https://discord.gg/YfjznngQ6z ------ All music written and produced by Shrimp and Crits except "A Clumsy Psychiatrist" by L'Orange. Special thanks to Christopher Bell for Mixing and Production assistance.
Safety is a prerequisite for change. If you have goals you want to accomplish or habits you want to change, this podcast is a must. I want to share with you how to accomplish what you want to accomplish without beating yourself up. You can't hate yourself thin. You can't get yourself to wake up earlier by calling yourself a slug. These aren't ways to accomplish your goals. So in this episode I'm going to share with you my 3 S's for creating a safe space for yourself. If you're ready to accomplish your goals and enjoy doing it, this is a must! Inspiration Station: I Did All That for This? The Spouse's Guide to Creating a Thriving Medical Marriage by Sara Payne
Safety is a prerequisite for change. If you have goals you want to accomplish or habits you want to change, this podcast is a must. I want to share with you how to accomplish what you want to accomplish without beating yourself up. You can't hate yourself thin. You can't get yourself to wake up earlier by calling yourself a slug. These aren't ways to accomplish your goals. So in this episode I'm going to share with you my 3 S's for creating a safe space for yourself. If you're ready to accomplish your goals and enjoy doing it, this is a must! Inspiration Station: I Did All That for This? The Spouse's Guide to Creating a Thriving Medical Marriage by Sara Payne
The consumer revolution in healthcare is here, and it will be digitized. In the coming years, patients will take a more active role in their care, thanks to the growth of innovative digital technologies. How can healthcare systems keep up with the growing consumer demand? Digital technologies can help connect patients with the proper care providers and resources, no matter where they are. They can also make it easier for patients to access information about their health and treatment options.Join me and Sara Payne from Inprela Communications to discuss how the messaging in Healthcare has changed and will continue to change as the consumer revolution in healthcare continues.Check out https://www.schmidt-list.com for more show infoWant to learn more about my company? https://www.foundrymakes.com/Questions about the equipment used in this video? https://kit.co/KRTS/schmidt-list-live-streaming-kitFollow us on all the things!https://twitter.com/Schmidt_Listhttps://www.instagram.com/schmidtlistpodcast/https://www.facebook.com/schmidtlist/
Sara Payne is the Director of Marketing and Branding at Magnify Learning, a good friend, a loving wife, an amazing ministry leader for Huntington Campus Life, and on fire for Jesus! We sit down and talk through the struggles she experienced growing up and the perfectionist pressure she put on herself. Sara talks about the day she truly understood God's grace and the freedom that it brought her. The pressure to perform and to strive was now gone and she could experience true freedom. Then, she reads her letter to her younger self.
Does money feel stressful or scary to you? In this episode, Sara Payne teaches 3 ways to rethink money mindset today. For full show notes, including her takeaways, go to 3in30podcast.com/203-money-mindset. *** Episode sponsors: BetterHelp Learning with Kelsey *** Free brainstorming worksheet on money mindset: 3in30podcast.com/moneymindset Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Content Warning: Dark Themes, Language, Violence, Violence towards Animals ------ Ray Ray finally speaks with an old friend and Ari's quick work with a Passage sends him and Sara Payne into the unknown of the Wyld. The team finds each other again, but not exactly as they planned. ------ In today's announcements we include a promo for the podcast Deck of many Aces (@deckofmanyaces on Twitter). ------ Follow us on Instagram, Twitter, and TikTok @shrimpandcrits. You can follow our linktree (https://linktr.ee/ShrimpandCrits) to our website, merch store, and much much more. Please subscribe, rate and review us on any podcatchers where you listen, and if you'd like to get in touch, feel free to do so here: shrimpandcritspodcast@gmail.com ------ Also if you want to engage with us daily and SO MANY wonderful podcasts, follow this link to join us on Discord on the CastJunkie server. https://discord.gg/YfjznngQ6z ------ All music written and produced by Shrimp and Crits except "A Clumsy Psychiatrist" by L'Orange. Special thanks to Christopher Bell for Mixing and Production assistance and to Jess for helping Cap with the plot.
Content Warning: Dark Themes, Language, Violence, Drug Use Ray Ray takes the plunge and heads to The Plantation in order to confront Aunt Genevieve. Across town, the impaired Sara Payne and diminutive Ari Green check on Johnny Medders and help him confront his demons. ------ In today's announcements we include a promo for the podcast Redgate and Wolf (@RedgateAndWolf on Twitter) ------ Follow us on Instagram, Twitter, and TikTok @shrimpandcrits. You can follow our linktree (https://linktr.ee/ShrimpandCrits) to our website, merch store, and much much more. Please subscribe, rate and review us on any podcatchers where you listen, and if you'd like to get in touch, feel free to do so here: shrimpandcritspodcast@gmail.com ------ Also if you want to engage with us daily and SO MANY wonderful podcasts, follow this link to join us on Discord on the CastJunkie server. https://discord.gg/YfjznngQ6z ------ All music written and produced by Shrimp and Crits except "A Clumsy Psychiatrist" by L'Orange. Special thanks to Christopher Bell for Mixing and Production assistance.
Content Warning: Dark Themes, Language, Violence The team's trip is coming to an end in this thrilling conclusion to the Tallahassee Arc. After many mishaps and mistakes Sara Payne finally gets answers, Ari Green wrestles with his forgotten past, and Ray Ray struggles with recent revelations. ------ In today's announcements we include a promo for the podcast Ignorance Was Bliss (@IWBpodcast on Twitter) ------ Follow us on Instagram, Twitter, and TikTok @shrimpandcrits and visit our website https://www.shrimpandcrits.com. Please rate and review us on any and all platforms you listen to podcasts, and if you'd like to get in touch, feel free to do so here: shrimpandcritspodcast@gmail.com You can now buy us a coffee or buy yourself some stickers at www.ko-fi.com/shrimpandcrits ------ Also if you want to engage with us daily and SO MANY wonderful podcasts, follow this link to join us on Discord on the CastJunkie server. https://discord.gg/YfjznngQ6z ------ All music written and produced by Shrimp and Crits except "A Clumsy Psychiatrist" by L'Orange. Special thanks to Christopher Bell for Mixing and Production assistance. The name of Detective Davin Gerber is borrowed from our good friend and fan artist, but in no way is meant to represent Davin in real life.
Content Warning: Dark Themes, Language, Violence As they investigate more of Tallahassee, Sara Payne uncovers more secrets regarding her father's mysterious passing, Ray Ray bites off more than he can chew during his investigation, and Ari Green has to decide between finding answers and saving his friends. ------ In today's announcements we include a promo for the podcast Railsend Mysteries (@RailsendMystery on Twitter ------ Follow us on Instagram, Twitter, and TikTok @shrimpandcrits and visit our website https://www.shrimpandcrits.com. Please rate and review us on any and all platforms you listen to podcasts, and if you'd like to get in touch, feel free to do so here: shrimpandcritspodcast@gmail.com You can now buy us a coffee or buy yourself some stickers at www.ko-fi.com/shrimpandcrits ------ Also if you want to engage with us daily and SO MANY wonderful podcasts, follow this link to join us on Discord on the CastJunkie server. https://discord.gg/YfjznngQ6z ------ All music written and produced by Shrimp and Crits except "A Clumsy Psychiatrist" by L'Orange. Special thanks to Christopher Bell for Mixing and Production assistance.
Do you sometimes feel like it's hard to reach your goals when your husband seems to always be working? Does he have a career path that requires a lot of him and you wonder how you'll ever get time for things that are important to you? In this episode, Sara Payne, chats with us about how she went for her goals and dreams even though her husband was in med school and became a physician. She gives three tips on how you can still go for the things you want even if your husband isn't around all the time. She gives a lot of great insight into how we can change our mindset about ourselves and our marriage when it comes to the balance of your family and your goals. More Info on Sara: Instagram-@sarapaynecoaching Facebook-@sarapaynecoaching Website-www.sarapayne.com Podcast- The Doctor's Wife Freebie-Sara has an easy-peasy, no prep homeschool lesson that teaches your kids how to manage their own emotions so you don't have to. sarapayne.com/lessons. September Sponsor Info: Minutes with Me is a Utah-based company that creates educational activity kits for parents to have productive together time with their kids. Each kit has a monthly theme and small activities included in each kit. Use the code LEGIT2020 for a 20% discount. Check them out at minuteswithme.com Instagram @minuteswithme Info from Haili: I am so thrilled to share an amazing FREE resource to help you with all the tricky moments of parenting! The Parents Who Know Summit is a 3-day free online summit brings together over 30 top parenting experts to help you with all of your parenting challenges. The summit starts TODAY. You can still register at this link: https://momswhoknowpodcast.idevaffiliate.com/101.html Want to make some new mom friends and have fun?! Join the Legit Motherhood Community Facebook Group Want to see my legit mom life on the daily? You can find me on Instagram @hailimurch To get updates on THIS is Legit Motherhood Podcast, CLICK HERE
Welcome to the PBL Playbook, brought to you by Magnify Learning – where we put teachers back in their sweet spot. Make sure you follow us on Twitter: @magnifylearning, @askgiebs, @MissB103, #PBLPlaybook.On this episode of the PBL Playbook, Josh and Andrea sit down with a few guests to discuss Social Emotional Learning (SEL) and what this looks like in building relationships and encouraging engagement in PBL. In the first interview, the hosts chat with Christy Berger, the Director of Social Emotional and Behavioral Wellness for the Indiana Department of Education. Christy discusses what exactly SEL is and why it is so essential in every classroom. Christy offers several strategies for teachers of all levels to intentionally incorporate SEL into their classrooms, and more of those strategies and tools can be found on the Indiana DOE website. That resource can be found on this episode's webpage at MagnifyLearningIN.org. The hosts next talk to Aimee Scott, the Youth Services Manager at the John Boner Neighborhood Center and Sara Payne, Director of Marketing and Branding & PBL Facilitator at Magnify Learning. Aimee joins the PBL Playbook for a second time to dive back into the world of Afterschool programs, and the role that SEL plays in the Afterschool world. Sara adds some insight to incorporating SEL into the PBL classroom, and the ways in which SEL helps support students and also to build engagement within PBL.Stay tuned for more great content coming from the PBL Playbook next month!Music from https://attaboyonline.com/home#music"Waking Up" by Attaboy (https://attaboyonline.com/home#music)*For more PBL Resources and PBL professional development opportunities check out the Magnify Learning Website: https://www.magnifylearningin.org/
Send us a textWelcome to the PBL Playbook, brought to you by Magnify Learning – where we put teachers back in their sweet spot. Make sure you follow us on Twitter: @magnifylearning, @askgiebs, @MissB103, #PBLPlaybook.On this episode of the PBL Playbook, Josh and Andrea sit down with a few guests to discuss Social Emotional Learning (SEL) and what this looks like in building relationships and encouraging engagement in PBL. In the first interview, the hosts chat with Christy Berger, the Director of Social Emotional and Behavioral Wellness for the Indiana Department of Education. Christy discusses what exactly SEL is and why it is so essential in every classroom. Christy offers several strategies for teachers of all levels to intentionally incorporate SEL into their classrooms, and more of those strategies and tools can be found on the Indiana DOE website. That resource can be found on this episode's webpage at MagnifyLearningIN.org. The hosts next talk to Aimee Scott, the Youth Services Manager at the John Boner Neighborhood Center and Sara Payne, Director of Marketing and Branding & PBL Facilitator at Magnify Learning. Aimee joins the PBL Playbook for a second time to dive back into the world of Afterschool programs, and the role that SEL plays in the Afterschool world. Sara adds some insight to incorporating SEL into the PBL classroom, and the ways in which SEL helps support students and also to build engagement within PBL.Stay tuned for more great content coming from the PBL Playbook next month!Music from https://attaboyonline.com/home#music"Waking Up" by Attaboy (https://attaboyonline.com/home#music)*For more PBL Resources and PBL professional development opportunities check out the Magnify Learning Website: https://www.magnifylearningin.org/
In this podcast episode, Dr. Finlayson-Fife joins Sara Payne from the The Doctor’s Wife Podcast to talk about resentment.
In this podcast episode, Dr. Finlayson-Fife joins Sara Payne from the The Doctor’s Wife Podcast to talk about resentment. Listen to this episode and learn the following:-Learn what resentment can teach you about yourself-Understand how resentment affects sexual desire-Learn about intimate marriages and making room for two equal partners.-Understand how you may participate in being taken for granted.To learn more about Dr. Finlayson-Fife’s work, visit our Website, check out our Online Course Page, and take a look at our upcoming Events. You can also follow Dr. Finlayson-Fife on Instagram or join her FREE Facebook Group for greater access to her insights.www.Finlayson-Fife.comListen to this episode on Apple Podcasts, Google Podcasts, Spotify, TuneIn, and Stitcher.We currently have several events planned for the future for which tickets have already been released! To learn more about these events, Click Here.
Are you exhausted all the time and sex is the last thing on your mind? You are not alone. It is a complaint I hear often from clients. I was recently interviewed on The Doctor’s Wife Podcast with Sara Payne about this topic and the discussion was too good not to share with my listeners as well. So I am re-airing my interview with Sara. You can find more about her and her podcast on her website SaraPayne.com or on her Instagram @sarapaynecoaching.
In today's episode, Sara Payne and I talk about the challenges involved with having a spouse with a demanding job and how she learned how to let go of the resentment of not having him around to help very often. We also discuss the debt incurred in medical school and living in lots of different locations away from family and friends. Sara teaches us how to rewrite our story and find ways to be grateful regardless of the circumstance and gives her best advice to spouses of how to let go of resentment and expectations and start having fun and enjoying your family. You can find out more about working with Sara at www.sarapaynecoaching.com or @sarapaynecoaching on Facebook and Instagram and listen to her podcast, The Doctor's Wife on any podcast listening app. Don't forget to register for the EPIC Marriage Summit for FREE at: www.onthebrightersideofmarriage.com.
In today's episode, Sara Payne and I talk about the challenges involved with having a spouse with a demanding job and how she learned how to let go of the resentment of not having him around to help very often. We also discuss the debt incurred in medical school and living in lots of different locations away from family and friends.Sara teaches us how to rewrite our story and find ways to be grateful regardless of the circumstance and gives her best advice to spouses of how to let go of resentment and expectations and start having fun and enjoying your family.You can find out more about working with Sara at www.sarapaynecoaching.com or @sarapaynecoaching on Facebook and Instagram and listen to her podcast, The Doctor's Wife on any podcast listening app.Don't forget to register for the EPIC Marriage Summit for FREE at: www.onthebrightersideofmarriage.com.
Life coach Sara Payne shares strategies for keeping a healthy mindset while supporting a spouse during medical training and the importance of keeping an open mind when meeting new people. You can learn more about Sara at sarapayne.com Don’t forget to follow me on Instagram @marriedtodoctors for some great upcoming giveaways! Coaching is available! Find out more marriedtodoctors.com/coaching
It is an exciting time as many of you -- Youth For Christ staff and volunteer ministry leaders -- are getting ready to head off to YFC Camp in a couple of weeks. Never been? Curious? A little hesitant about what to expect? We've got you covered. In this weeks episdoe, Sara Payne is back to share her experience with YFC Camp and how it changed her life. IN THIS EPISODE Intro (0:00) Experiening camp from a variety of perspectives (0:33) Eternal impact in a few short days (2:06) Out from behind the camera (4:55) Still thinking about coming to YFC Camp? Listen up! (6:52) Discomfort can lead to transformation for young people... and leaders (8:37) Podcast summer preview (11:01) No skills required? (11:09) RESOURCES Check out more about YFC Camp! Sara's first episode: The Life Giving Benefits of Moving From the Sidelines to the Game Like us on Facebook This podcast is powered by ZenCast.fm
Do you ever feel like there is so much going on in your head that you can't even focus on one thing? So many projects, deadlines, lists, to-do's, how can you fit it all in and where do you start??? When we feel this way, we tend to be much less productive. Overwhelm is real! It is an intense feeling that can be difficult to navigate. Overwhelm is not from your to do list...but from what you are thinking about your to do list. The overwhelming feelings cause us to feel even more paralyzed, we find ourselves more and more rooted in the sense of inability to take action toward the things we look to build in our lives. This is why it often presents itself in our lives as procrastination. Teens might get a bad rap for being procrastinators- but we believe it is all stemming from overwhelm! You are capable, smart, and incredible. In this episode we are going to talk all about the feeling of overwhelm to help you understand it and move through it. Thank goodness we have Sara Payne, a certified life coach that we've asked to come back on the podcast, to walk us through what to do when we feel overwhelmed.
Do you ever struggle to be the kind of parent you want to be? Do your emotions sometimes get in the way of loving your kids exactly as they are? Do you feel a strain on your relationship with your kids? Today my friend Sara Payne is here to teach three tools that can help us deepen our connection with our kids in a powerful way!
Moms, if you could name the sinister voice inside your head that is constantly comparing yourself to other moms, who would it be? Cruella de Vil? Miranda Priestly? Ursula? Or the Wicked Witch of the West? My sister-in-law Wendy named hers Bellatrix (an evil witch in the Harry Potter series). Of course Bellatrix and her crew of dark thought-provokers don’t stop with comparisons to others, they create havoc in our mind and insecurities in our hearts that drag us down. Their specialty, though, is toxic comparison. As Theodore Roosevelt said “Comparison is the thief of joy.” Never has a statement been more true. We visited this week with Sara Payne about 3 steps moms can take to avoid the comparison trap. Sara is a mom of four, a wife, a podcaster, and a life coach. She talked with us about why women struggle so much with comparison. It all boils down to women not understanding our real value.
Sara Payne leads the Cannabis Group at Barclay Damon LLP, a 300+ attorney super regional law firm with offices across the Northeastern United States. In this capacity, she oversees a multidisciplinary team of attorneys who represent individuals and organizations operating in the cannabis industry(plant-touching,non-plant-touching, industrial hemp, medical marijuana and adult use marijuana), as well as individuals and entities impacted by cannabis legalization. In addition her cannabis practice, Sara counsels clients on complex permitting, licensing, corporate (specifically including m ergers & acquisitions involving entities in highly regulated industries), regulatory proceedings, regulatory compliance, corporate governance, commercial litigation and governmental relations. Sara joins Brian on a discussion of cannabis within the state with a strong note of her incredible accomplishments!
FOMO. The Fear of Missing Out. It sounds like a silly acronym, but the heartache that can come when you feel like you are being left out is real and powerful. There is so much in life that we just cannot control, but we actually have more power over FOMO than you may realize. We are so excited to have our guest Sara Payne, a Certified Life Coach, as we discuss this difficult topic. Teens and young adults encounter what others are doing more today than ever before. Sara helps teach us about what we CAN control, and how to deal with those FEELINGS of missing out. If you want more from our guest visit http://sarapayne.com/
Sara Payne is a life coach and specializes in helping women see their potential and become the very best versions of themselves. In today's episode we dive into the 3 ways to avoid the comparison trap with some very actionable things you can start today to make a difference! We also discuss the difference between comparison and competition and when each are valuable and when they become damaging.
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