All Ears - Senior Living Success with Matt Reiners

Today's episode is equal parts inspiring and appetite-inducing.I'm joined by Matthew Thompson, Chief Culinary Officer at Restaura and probably the only person I've met who can pair an MBA with a perfectly executed cashew cheesecake. Matthew's journey from computer science to culinary leadership in senior living is anything but typical… and that's what makes this convo so good.We dive into:How a side hustle in hospitality during college turned into a decades-long career in culinary innovationWhat it means to truly nourish residents, not just feed themThe evolution of senior dining into a hospitality-first, wellness-driven experienceWhat Matthew learned from sustainable food movements and studying lifestyle medicine at HarvardAnd yes, the backstory on how he's turning “health food” into something you actually craveMatthew is on a mission to elevate dining in senior living to something that feels personal, purposeful, and honestly—pretty delicious. If you're in senior care, foodservice, or just a fan of great origin stories, you're going to love this one.Let's dig in.

In this episode, I sit down with someone who's quickly become both a friend and an inspiration, Kim Vassenelli, the Director of Sales and Marketing at Park Rose Estates in Syracuse, NY.When Kim took over her role, the community was sitting at 54% occupancy. Fast forward to today, and they're celebrating a full house—100% occupancy. We dive into how she made that happen, what a day in her life looks like, and how she balances empathy with sales strategy.Kim shares how “eating the frog” has become her secret weapon for setting the tone each day, how she builds authentic connections with residents and their families, and the creative marketing tactics (like “Seniors With Signs”) that are getting noticed online and in the community.We also discuss the less glamorous aspects of the job, like dealing with paid aggregators and hearing the word “no”, and how Kim has shifted her mindset to turn those challenges into opportunities.Whether you're in senior living or just looking for a fresh take on sales, marketing, and leadership, this episode is packed with practical takeaways and good vibes.

In this episode, I had the pleasure of sitting down with someone who brings an incredibly refreshing energy to the workplace conversation: Linda Cohen, aka the Kindness Catalyst. Linda's not only a professional speaker and consultant, but she's also the author of The Economy of Kindness, a book that I've personally loved.We dive into Linda's powerful story, how a personal loss sparked her journey to perform 1,000 mitzvahs (yep, good deeds!) and how that led to her mission to prove that kindness in business isn't just a “feel-good” idea, it's a competitive advantage.We talk about:Why kindness isn't soft—it's strategicReal-world stories of how compassion turned around employee engagementWhat “kindness burnout” is and how to avoid itThe difference between recognition and validationSimple ways leaders can weave kindness into everyday operationsIf you're in senior living, healthcare, or honestly any people-focused business, this episode is a must-listen. You'll walk away with actionable ways to foster a more connected, loyal, and productive team.

In this episode, I'm joined by Dr. Kathy Martin, the President and CEO of Glenmeadow, a senior living community that's doing some pretty incredible things in Longmeadow, Massachusetts. We talk about her unique journey from higher education to senior living and how she's leveraging the CliftonStrengths framework to lead with purpose and build a values-driven culture at Glenmeadow.Dr. Martin shares how a career pivot, a leap of faith, and a whole lot of introspection led her to where she is today. And we dig into the real stuff: how CliftonStrengths isn't just a buzzword, but a foundational tool shaping leadership, team dynamics, and trust-building in her community.You'll hear how she's integrating wellness into daily operations, why storytelling matters when leading change, and what other senior living leaders can learn from her approach to culture and team development.Whether you're in senior care, healthcare leadership, or just curious about how strengths-based leadership can drive transformation—this one's for you. Key Takeaways:Why CliftonStrengths is central to Glen Meadow's leadership cultureThe power of pivoting: lessons from leaving higher ed for senior livingHow to build trust and team alignment in a care-based communityThe importance of creating a wellness-driven, resort-style living environmentWhat senior living communities can learn from higher ed leadership styles

Today, we're diving into the good stuff — data, strategy, and what's actually working in senior living sales right now. I'm joined by Maggie Seybold, VP of Customer Insights at Welcome Home Software, and let me just say... if you're into nerding out over numbers (or if you just want to move more people in), you're gonna love this one.We talk about:The biggest sales and marketing trends from 2024 (straight from real CRM data)Why the smartest communities are shifting away from aggregators — and what they're doing insteadHow digital-first strategies are creating stronger, faster lead conversionsThe power of fast, personalized follow-up (and how much it matters when and how you reach out)Why understanding your prospect's full journey is non-negotiable nowHow top communities are tightening up their sales funnels and boosting move-insThe simple mindset shift that could help your team close faster and retain longerWe even get into why transparency on your website matters more than ever, and why marketing and sales HAVE to be best friends if you want to win in 2025 and beyond.Big thanks to Maggie and the team at Welcome Home for being such amazing partners to the industry and sharing so much valuable insight. Grab your coffee (or your Welcome Home Yeti, if you're lucky) and let's get into it.Resources Mentioned:

This episode is pure energyin the best way. I sat down with none other than Christie Freeze (aka See-Freezy if you're feeling funky), who's not just a video evangelist but a true force in senior living sales and marketing. If there's a way to use video to build trust and turn cold leads into genuine relationships, she's probably tested it twice, and made it fun while doing it.We dive into Christie's journey from starting in the industry at 21 to becoming a thought leader who's redefining what connection means in sales today. She shares powerful stories, practical tips, and yes, we even talk about her superhero alter ego. (Spoiler: Think Tinkerbell meets Mr. Freeze.)If you've ever felt stuck doing the same ol' follow-ups or want to bring more heart into your sales process, this episode is your permission to shake things up. We talk video strategy, authenticity, and the future of senior living—and trust me, Christie brings the spark.What we cover:The emotional side of selling (and why it matters)Using video to build real trust at scaleHow Christie's journey shaped her approach to salesWhy being memorable beats being “perfect”Grab your coffee, hit play, and get ready to be inspired by one of the most passionate voices in our industry. Let's go!

Today, I'm hanging out with my good friend Bryan Reynolds, a true pro when it comes to content strategy and digital marketing in the senior living world. Bryan's been in the game for over 12 years, and what I love about him is how he brings heart and storytelling into a space that's so often overlooked when it comes to digital.In this episode, we dive into Bryan's unique journey from video production to senior living, and how he's helping reshape how providers connect with both prospective residents and their families online. We talk about the power of digital presence, content that actually resonates, and what makes a marketing strategy work in our industry right now—not five years ago.If you've ever wondered how to better connect, tell your story, and build real relationships through digital channels, you're going to love this convo. Bryan shares some real gems around where the industry's headed and why now is the time to double down on your strategy.

Today's episode is one I've been looking forward to for a long time. I had the absolute pleasure of sitting down with the one and only Carrie Alberts, aka Dementia Darling – and let me tell you, she lives up to the name in every way.Carrie's energy is contagious. From her standout pink hair to her heart for the dementia care community, she's built a brand and a movement that's as authentic as it is inspiring. In this episode, we dive into her journey – how a childhood experience planted the seed for her passion in senior care, and how she's grown into one of the most beloved and recognizable voices in the space.We get into everything from her early days navigating what dementia meant for her family, to the power of storytelling, personal branding, and yes – even how pink hair became a strategic marketing move.Whether you're in senior living, caregiving, or just need a dose of positivity and purpose, Carrie's story is packed with wisdom, laughs, and real talk.

In this episode, I'm joined by my good friend Larry Williams from Unlock Health—a guy who's got more flow (in both hair and ideas) than most of us can handle. Larry's journey into senior living marketing is a wild ride, from old-school print shops to becoming a digital marketing leader focused on impact over flash. We talk hoops, heart, and how this industry can change lives when we lean into our stories.We break down insights from Unlock Health's latest 2025 Senior Living Marketing Survey Report—and let me tell you, the data doesn't lie. Larry and I dive into what's working, what's evolving, and how marketers can keep up (without losing their minds). Spoiler: it's complex, and that's okay.We talk:Why digital marketing isn't a “set it and forget it” gameThe rise of paid search, SEO, and paid social—and how to play them rightThe critical shift toward adult child decision-makersWhy storytelling is still your #1 marketing superpowerHow AI can help us be more human, not lessPlus, we riff on basketball, bad knees (RIP my meniscus), and the amazing humans that make this industry so special.If you're in senior living, marketing, or just love hearing from people who are passionate about what they do—this one's for you.

This one was a blast. I got to sit down with Cristy Ballard, the Chief Growth Officer at Solstice Senior Living, and let me tell you, she brings it.Cristy shares her personal story, starting from humble beginnings (we're talking grocery bagger and lawn care hustle), to becoming a powerhouse CGO in senior living. She's been through the grind, made the pivots, and now leads with a bigger purpose than just the bottom line.In this episode, we get into:What drives true growth (hint: it's not just the numbers)The evolving meaning of successHow personal ambition shifts, and why that's a good thingHer real talk on sales, leadership, and helping others winCristy's the leader who'll hype you up and challenge you to think deeper. We laughed, reflected, and even kinda matched outfits—unplanned, of course.Whether you're in sales, marketing, leadership, or just someone who wants to do meaningful work, this episode is for you.

What makes a truly great Executive Director? In this episode, we sit down with industry executive Dan Wolen to break down what it takes to build and elevate this critical leadership role.We get into the nitty-gritty of:✅ The key traits that separate a good ED from a great one✅ How organizations can better support and develop their EDs✅ The biggest challenges Executive Directors face—and how to tackle them✅ Why investing in leadership growth leads to long-term successWhether you're an ED yourself, a leader looking to strengthen your team, or just someone interested in what makes great leadership tick, this episode is packed with valuable insights.

Welcome back to the show! Today, I'm sitting down with someone I've known for nearly half my life—Caroline Hourihan, MS, CCC-SLP. Caroline is the Executive Director of Rehabilitation and Home Care Services at Schofield Care, part of the Lineage Care Group, and she's been making waves in the aging services space.In this episode, we dive into Caroline's journey from speech-language pathology to leading rehab and home care services, the challenges facing the industry, and what the future holds for aging care. She shares her insights on leadership, innovation, and why she's so passionate about making a difference for seniors.We also reminisce about our college days (including some cold early-morning classes she saved me from), talk about what drew her to this field, and get her take on where home care and rehab are headed.If you're in the senior care space, thinking about a career in rehab services, or just love a great conversation about leadership and impact, this one's for you!

In this episode of Connecting the Dots, host Matt Reiners sits down with Megan Ulrich, Vice President of Marketing & Public Relations at BHI Senior Living, to discuss her remarkable 20-year journey in senior living. What started as a college internship turned into a lifelong passion, shaping her career as a leader in marketing, innovation, and resident engagement.Megan shares how senior living has evolved from a clinical, needs-based model to a vibrant, lifestyle-driven experience. She discusses the latest trends, including AI-powered health monitoring, sustainability initiatives, and the demand for personalized, concierge-style services. Plus, you'll hear about the bold ideas shaping the future of aging—from skydiving seniors to intergenerational communities and even serving robots in dining rooms!✅ How Megan's unexpected journey in senior living led her to leadership✅ The biggest shifts in resident expectations and marketing strategies✅ How technology and AI are revolutionizing care, safety, and independence✅ The rise of sustainability, concierge services, and experiential living in senior communities✅ What the future of senior living could look like in the next 10 yearsIf you're in senior living, marketing, or just curious about the future of aging, this is an episode you won't want to miss!What You'll Learn in This Episode:

In this episode, I sit down with my friend Mary Gauldin, an absolute powerhouse in the world of memory care, dementia support, and sensory-based learning. With over 20 years of experience in senior living, Mary has dedicated her life to improving the way we engage, support, and care for those living with neurodegenerative diseases.Mary shares her incredible journey—from starting out as a youth minister to becoming a leading advocate for sensory engagement in dementia care. We talk about how her experiences, including personal connections to Alzheimer's, have shaped her approach to care, and what led her to launch Mary & Bright, a groundbreaking program designed to bring sensory learning into senior living communities and home care settings.We dive into some BIG topics, like:✅ How sensory engagement can activate neuroplasticity and improve quality of life for people with dementia✅ Why intentional programming matters more than just filling up a calendar✅ The state of memory care today—where it's heading and what needs to change✅ Why Mary believes in revolutionizing care models instead of accepting "the way things have always been"Plus, Mary drops some powerful stories—like the time a nonverbal resident spontaneously spoke French after a sensory-rich experience. Yeah, this episode is packed with insights, passion, and real talk about the future of dementia care.If you're in senior living, caregiving, or just care about better support for older adults, this one is a must-listen!

Welcome back to the show! Today, I'm joined by my friend Rachel Keller—VP of Sales at Serviam Care Network, host of Female Friday, co-host of Good Day Senior Living, and the driving force behind the Women in Leadership series. Basically, she wears a LOT of hats, and somehow, she makes it all look easy.In this episode, Rachel shares her journey from broadcast journalism to senior living sales leadership, how she balances her many roles, and why personal branding has been a game-changer for her career. We talk about the power of storytelling, the importance of showing up authentically on LinkedIn, and why more professionals (especially women!) should be putting themselves out there. Plus, she lets me bring up—yet again—the time she strategically blocked my booth at a conference. (It's fine. I'm totally over it. Maybe.)We also dive into:✔️ The common traits of successful women leaders✔️ The rise of influencer marketing in B2B and senior living✔️ How networking and relationship-building can change your career✔️ Serviam's big announcement and how they're tackling financial barriers for move-insIf you're looking for inspiration on building your personal brand, standing out in your industry, and making meaningful connections, this is the episode for you.

In this episode, I sit down with Kelly Singleton Myers, Founder and Chief Vision Officer at KJB Sales Consulting, to talk about something that doesn't always get enough attention in sales—empathy and curiosity.Kelly is a powerhouse in the senior living industry. She's spent decades helping teams rethink the sales process, shifting the focus from “always be closing” to “always be connecting.” She's also the author ofThe More You Know, The More You Close, a book all about using curiosity, trust, and authentic relationships to drive sales success.Link to Book - Amazon.We dive into:✔️ How trust-based selling changes the game in senior living✔️ Why speed to lead is important—but patience matters just as much✔️ The biggest mistakes sales teams make and how to fix them✔️ How AI and tech can support (not replace!) human connection✔️ What the best salespeople do differently to build real relationships with familiesKelly brings a wealth of experience and some game-changing insights on how sales teams can create better experiences for both prospective residents and their families.If you're in senior living sales, marketing, or leadership, this is an episode you don't want to miss!

What if senior living felt less like a downgrade… and more like an upgrade? In this episode, I sit down with Lorne Schechter, a veteran in the senior living industry who's bringing a fresh, luxury-driven approach to how we think about aging. Imagine moving into a sprawling estate, complete with high-end finishes, a world-class culinary experience, and personalized care—that's the vision Lorne is bringing to life. We dive into:✅ How his 26 years in senior living led him to create this innovative concept✅ Why small, intimate communities are the future of senior housing✅ The importance of white-glove service and top-tier amenities for aging adults✅ The biggest challenges in converting mansions into boutique-style senior communities✅ How this model is helping families feel more connected while giving residents a true sense of independence If you've ever wondered what the next evolution of senior living looks like—or if you just want a glimpse into a truly game-changing idea—you won't want to miss this conversation.

Welcome back to Connecting the Dots: Senior Living Success! In this episode, I had the absolute pleasure of sitting down with my friend and one of the brightest lights in the senior living industry, Amy Silva-Magalhaes, Chief Operating Officer at Bristal Assisted Living. Over the course of our conversation, Amy shares her incredible journey from a hospitality career to becoming a dynamic leader in senior living—and all the life lessons she's picked up along the way. Amy dives into what it's like to juggle the chaos of a demanding leadership role with the joy (and challenges) of motherhood. She opens up about her philosophy of “swaying” rather than striving for the mythical work-life balance, and how she keeps things grounded with self-care routines that actually work. Spoiler alert: it's not all spa days—sometimes, it's just about asking your kids what matters most that week. We also talk about the power of authenticity in leadership. Amy shares why staying true to your personal brand is key, how to trust your gut (even when people doubt it), and why celebrating both professional and personal wins can help you stay the course. Her insights are raw, relatable, and packed with practical advice for anyone navigating the twists and turns of leadership and life. In this episode, you'll hear: Amy's unconventional path into senior living and the pivotal moments that shaped her career. Her approach to finding harmony between career and family—even if it means catching a 6 a.m. ferry every week! The role of self-care and curiosity in becoming a kick-ass leader and parent. How to embrace imperfection, learn from setbacks, and inspire others to thrive. Whether you're a seasoned senior living professional or someone looking for inspiration to balance it all, this conversation will leave you motivated and smiling. Trust me, Amy's energy and insights are not to be missed. Thank you, Amy, for joining me and for all the heart and hustle you bring to this industry. You're one of a kind, and it was an honor to finally have you on the podcast. If you enjoyed this episode, don't forget to rate, review, and share it with someone who could use a little inspiration in their day. And as always, thanks for tuning in!

In this podcast episode, I'm joined by the incredible Frances Reaves—elder law attorney, Medicaid specialist, president of Parent Your Parents, and author of the thought-provoking new book, Boomers Booming: How to Thrive After 65 and Have Great Sex. Link to Book Here. Frances brings her sharp wit, personal stories, and unmatched expertise to discuss what it truly means to thrive in your golden years. From navigating complex elder care decisions to the importance of estate planning (yes, even if you think you'll live forever), Frances shares practical advice for seniors, families, and caregivers alike. We dive into her own journey, sparked by caring for her parents during their later years, and how those experiences led her to build a business focused on empowering families through education and preparation. Along the way, Frances offers her no-nonsense take on everything from long-term care insurance to the importance of social connections, physical health, and yes—staying active in every sense of the word. Whether you're a senior looking to reclaim your vitality, a caregiver navigating tough decisions, or a senior living operator hoping to understand the needs of aging boomers better, this conversation is full of gems that you don't want to miss. Frances' personal journey into elder care advocacy Estate planning essentials: Powers of attorney, wills, and trusts The surprising benefits of staying socially and physically active after 65 How senior living communities can evolve to meet the needs of today's boomers Practical tips for families tackling tough caregiving decisions About Frances Reeves:Frances Reeves is an elder law attorney, president of Parent Your Parents, and author of Boomers Booming: How to Thrive After 65 and Have Great Sex. Her mission is to educate and empower families navigating the challenges of aging and elder care. Her work and advocacy have helped countless seniors and their loved ones thrive during life's later chapters.

Welcome back to the show! This week, I'm joined by Nicole Belanger, Director of Business Development for Compass Group Canada, 2025 Bridge the Gap ambassador, and all-around rockstar in senior living. Nicole is also a certified DISC consultant, and let me tell you, her passion for understanding human behavior and unlocking better communication is nothing short of contagious. In this episode, Nicole shares her journey from stepping into a senior living community on a whim to becoming a leader who helps teams and families connect on a deeper level. We dive into the DISC personality assessment, a tool that's changing the game for leaders, sales professionals, and senior living teams alike. Nicole walks us through the four personality styles—Dominance, Influence, Steadiness, and Compliance—and explains how understanding these traits can strengthen relationships, build trust, and ultimately, deliver better outcomes. We also explore real-world examples of how DISC can improve communication between senior living staff, residents, and families, as well as how it can help leaders navigate challenging conversations. Plus, Nicole gets personal, sharing how DISC has helped her grow as a leader and a collaborator—and even in her everyday life. If you're looking for actionable tips on connecting with people faster, improving teamwork, and tailoring your communication style, this episode is for you. And yes, we even get into how Nicole finds a balance between her love for sailing and being a proud dog mom. What You'll Learn in This Episode: How DISC assessments help you understand yourself and others better. The four DISC personality styles and how they show up in senior living. Real-life scenarios where DISC can build trust with families and team members. How leaders can use DISC insights to navigate difficult conversations. Nicole's personal “aha moments” with DISC and how they've shaped her career. Grab your headphones, tune in, and get ready to take your leadership game to the next level with DISC insights from Nicole Belanger!

What happens when a senior living executive decides to move into a community—not as a leader, but as a resident? In this episode of Connecting the Dots: Senior Living Success, I sit down with Dr. Lisa Ippolito, a seasoned senior living administrator and educator, to unpack the incredible lessons she learned during her four-month experience living in a senior living community. Lisa shares the story of why she made this bold move and how it changed her perspective on leadership, operations, and what truly matters to residents. From dining room dynamics to navigating day-to-day life in the community, Lisa offers raw and honest insights into the resident experience. We explore how her time living the resident life inspired operational changes, enhanced communication, and deepened her empathy as a leader. Lisa's experience serves as a powerful reminder that great leadership in senior living starts with understanding the people you serve. What You'll Learn in This Episode: Why Lisa decided to live in a senior living community and what she discovered. The unexpected challenges and joys of experiencing daily life as a resident. How her time as a "resident" inspired practical changes in senior living operations. Lessons on empathy, connection, and leadership that every senior living professional can learn from. Lisa's story is nothing short of inspiring and will leave you rethinking how we approach senior living. Tune in for this heartfelt, eye-opening episode and discover how Lisa's journey can transform the way we lead and serve in the senior living industry.

Welcome back to another episode of Connecting the Dots: Senior Living Success! Today, I'm thrilled to be joined by Amy Laughlin, the Director of Resident Engagement at Presbyterian Communities of South Carolina. Amy's passion for senior living and her innovative approach to resident engagement make her a standout leader in the field. In this episode, we dive deep into Amy's journey and how she found her calling in senior living. She shares the inspiring story of how the Montessori for Aging & Dementia program was introduced at Presbyterian Communities of SC, and what motivated her team to embrace this transformative approach. Amy explains how creating "prepared environments" can empower residents living with dementia, fostering choice, independence, and a sense of purpose. We explore the balance between flexibility and structure in daily routines and discuss what "abundant living" truly means in the context of senior care—and how they measure its impact. You'll also hear about the thoughtful training and support they provide to staff to ensure Montessori principles are woven into every interaction. Plus, Amy shares the heartfelt feedback from residents, families, and the community, illustrating the profound difference this program has made. If you've ever considered incorporating a Montessori approach in your senior living community, this episode is packed with actionable advice and inspiration to get you started. So, grab your coffee and tune in as we connect the dots to help residents live their most abundant lives!

In this episode I sit down with Benjamin Butler, Vice President of Key Account Development at Aramark SeniorLIFE+, to dive into the world of culinary, environmental services (EVS), and facility solutions in senior living. With nearly two decades of experience in senior living, Ben brings a wealth of knowledge, passion, and a fresh perspective to the conversation. We explore Ben's incredible journey, from his early days in the industry to his current role at Aramark SeniorLIFE+. He shares what drew him to this position after 18 years in senior living and how his passion for creating exceptional resident experiences drives his work every day. Ben and I discuss the unique challenges senior living communities face in delivering top-tier culinary, EVS, and facility services. From balancing the needs of residents, families, and staff to innovating solutions that improve quality of life and operational efficiency, Ben offers valuable insights into what it takes to succeed in today's senior living landscape. As we look ahead, Ben shares his vision for the future of senior living and the role of innovative partnerships like those offered by Aramark SeniorLIFE+. Whether you're a provider looking to elevate your services or someone passionate about the industry, this episode is packed with practical advice and inspiration. What You'll Learn in This Episode: Ben's personal journey into senior living and what inspires his work. How Aramark SeniorLIFE+ creates customized solutions for culinary, EVS, and facilities. The biggest challenges and opportunities for senior living providers today. The importance of balancing the needs of residents, staff, and families. How the industry is evolving and where innovation is heading. Tune in for an engaging conversation that connects the dots between passion, innovation, and the future of senior living. Don't miss this one!

Episode Summary:In this episode, Matt Reiners is joined by Lacy Jungman, VP of Growth and Development for Heritage Communities, to explore how The Working Genius Framework is transforming leadership and team dynamics in senior living. Lacy shares her journey into the senior living industry, from her start as a volunteer to her current role, where she drives growth, team health, and productivity. They dive deep into The Working Genius Framework—a six-stage model designed to identify individual strengths, mitigate frustrations, and foster collaboration. Lacy explains how this framework has reshaped her leadership style, improved team cohesion, and delivered measurable outcomes like increased productivity and resident satisfaction. Whether you're leading a senior living community, building a team, or looking for ways to grow as a leader, this episode is packed with actionable insights and inspiring takeaways. What You'll Learn in This Episode: Lacy's personal journey into the senior living industry and her passion for leadership. An overview of The Working Genius Framework and its six stages of work. How identifying strengths and frustrations can help teams work more effectively. Practical examples of how this framework has improved team collaboration and led to measurable outcomes like 100% occupancy. The importance of self-awareness in leadership and how it impacts organizational culture. Key Topics Discussed: Understanding the six stages of work: Wonder, Invention, Discernment, Galvanizing, Enablement, and Tenacity. Using The Working Genius Framework to combat burnout and align work with individual strengths. Building trust and vulnerability within teams to enhance collaboration. How leaders can use this framework to reduce turnover and create a fulfilling work environment in senior living communities. Applying this model at work, at home, and even with kids to foster better relationships and confidence. Key Quotes from Lacy: "Burnout doesn't just come from too much work—it can come from doing the wrong type of work." "The self-aware leader is the best leader." "When we understand ourselves and each other, we can lead with more confidence and less judgment."

In this episode, we dive into the Women of Distinction Awards, an initiative celebrating remarkable female leaders in senior living. We discuss what inspired its creation, the award's evolution, and the unique challenges and opportunities women face in this industry. Our guest offers advice for aspiring leaders on how to make a lasting impact, along with some powerful stories of past winners who are paving the way. It's a conversation about resilience, vision, and the power of women shaping the future of senior living. Women of Distinction Awards: https://www.mcknightswomenofdistinction.com/

I was honored to join an insightful panel discussion hosted by Laura Ellen Christian of the AGE-u-cate Training Institute, alongside Dr. Ashley Smalley from Grace Management and Doug Pace from the Alzheimer's Association. We tackled one of the most essential topics in healthcare today—innovation in dementia care. From the latest tech advancements to non-pharmacological interventions and educational needs, we covered multiple dimensions of what it means to drive meaningful change in dementia support. Tune in as we explore strategies and challenges in redefining care for individuals with dementia, emphasizing both high-impact technology and holistic care approaches. AGE-u-cate's website: https://ageucate.com/

In this episode, I'm thrilled to catch up with my friend and senior living powerhouse, Kara Marinko. Kara's journey into senior living wasn't planned, but it's clear she was meant for it. Starting off in legal recruiting, she stumbled into senior care and quickly became hooked. We dive into how she's embraced senior living as a “business with soul,” from supporting new talent to using data to make real impact. Kara opens up about why empowering people and finding genuine solutions—not just selling—drive her approach in this space. It's an inspiring conversation about purpose, leadership, and why senior living can be a career with serious heart.

In this episode, we sit down with Lois Bowers, the influential Editor of McKnight's Senior Living, to explore the vision and impact behind one of the industry's most prestigious recognitions—the McKnight's Pinnacle Awards. Lois shares her personal journey into senior living journalism and what inspired the creation of these awards. Listeners will gain a unique behind-the-scenes look into the selection process, learning about the qualities and achievements that set Pinnacle Award winners apart. Lois also highlights a few memorable stories from past recipients that left a lasting impression, illustrating how these leaders and innovators are shaping the future of senior living. Throughout the conversation, we'll discuss the role McKnight's plays in supporting the industry through its various publications and the long-term impact Lois hopes the Pinnacle Awards will have on recognizing and elevating excellence within senior living. Pinnacle Awards: https://www.mcknightspinnacleawards.com/

In this episode, we sit down with Tim Mullaney, VP & Editorial Director of WTWH Media, to discuss the launch of the Prism Awards and what this new initiative means for the senior living industry. Tim shares the inspiration behind creating these awards and how they aim to recognize outstanding achievements in Diversity, Equity, Inclusion, Belonging (DEIB), environmental sustainability, and social stewardship. We delve into the criteria for evaluating communities, the impact these awards are expected to have, and what it means for the future of senior living. Tune in to learn how senior living providers can lead the way in creating more inclusive, sustainable, and forward-thinking communities. Link: https://agingmedia.com/2024-prism-awards/

Jamie Steensen, the Corporate National Director of Procurement and Purchasing for Sinceri Living, shares her background and journey to her current role. She discusses the responsibilities of overseeing procurement and emphasizes the importance of vendor partnerships. Jamie highlights the impact of technology on the procurement process and mentions the use of Contract Save for contract management. She also mentions the need for better collaboration and communication between departments in senior living organizations. Jamie shares her personal and professional goals, including enhancing her skills and growing the procurement team at Sinceri. She advises other senior living providers to utilize group purchasing organizations (GPOs), invest in technology, and find individuals passionate about procurement and vendor partnerships.

Matt Reiners announces that he will be joining Parasol Alliance as their chief growth officer. The conversation highlights the excitement and alignment between Matt and Amber Barden, the CEO and founder of Parasol Alliance. They discuss the challenges senior living communities face in adopting technology and the strategic approach that Parasol takes to ensure successful technology adoption. They also emphasize the importance of culture and the positive work environment at Parasol. Matt shares his plans to engage with clients and partners and invites feedback to improve their services. The conversation concludes with a call to action for listeners to pay attention to Parasol Alliance as they aim to change the technology culture in senior living.

Lauren Blacker, the corporate director of wellness and life enrichment at Senior Resource Group, shares her journey into senior living and the importance of wellness. She discusses the Zest program, which promotes vitality, enthusiasm, and energy in everyday activities. Lauren also highlights the Tour de Zest, a physical fitness challenge that fosters teamwork and social connections among residents and employees. The program encourages residents and employees to approach life with excitement and energy, promoting overall wellness. Lauren shares heartwarming stories of how Tour de Zest has positively impacted residents and employees, improving their quality of life and inspiring them to engage in wellness activities.

Danette Opaczewski, the COO of Revel Communities, discusses the concept of experiential branding in senior housing. She emphasizes the importance of creating a vibrant lifestyle that prioritizes personalized experiences and holistic wellness programs. Opaczewski shares her journey from the hospitality and real estate industry to senior housing and explains how she leverages her background to enhance the resident experience at Revel. She highlights the need for a resident experience department that focuses on the overall living experience and personalization. Opaczewski also discusses the impact of recruiting ex-hospitality staff and the importance of technology and customer service in senior housing.

Rachael Wonderlin, owner of Dementia by Day, shares her journey into the dementia care industry and the importance of education in senior living. She emphasizes the need for comprehensive dementia care education for all staff members, including sales teams. Rachael also discusses the creation of Dementia by Day School, an online education platform that provides training modules for caregivers, program directors, and sales and marketing teams. Additionally, she mentions the upcoming release of a short film that aims to accurately depict dementia and provide support for caregivers.

In this episode of "Connecting the Dots: Senior Living Success," we are honored to host Denise Boudreau, the esteemed President of Drive Culture Outcomes. Known affectionately as "The Queen of Culture," Denise has dedicated her career to transforming organizational culture in healthcare and senior living sectors. Today, she shares her journey, the challenges organizations face, and actionable insights for creating and maintaining a healthy, vibrant culture.

This is All Ears with Matt Reiners, co-founder of Eversound by Uniguest, where we dive right into what drives the senior living industry. Matt interviews thought leaders from all parts of the industry as we cover everything from resident & staff satisfaction to innovative technology, community culture, to finance & operations. In this episode, we sit down with Lydia Terjeson, the Memory Care Administrator at Touchmark, to explore the rewarding and impactful field of senior living. Lydia shares her insights and experiences, highlighting the essential role of memory care in enhancing the lives of senior residents. We delve into the significant efforts of the Granger Cobb Institute of Senior Living, a pioneering institution dedicated to educating and inspiring the next generation of senior living professionals. Lydia discusses the various programs and initiatives aimed at college students, emphasizing how the Institute is shaping future leaders in this crucial sector. Listeners will gain a deeper understanding of the opportunities and challenges in senior living careers and learn how college students can find their path in this fulfilling field. Whether you're a student considering a career in senior living, an educator, or a professional in the industry, this episode offers valuable perspectives on making a meaningful difference in the lives of seniors.

This is All Ears with Matt Reiners, co-founder of Eversound by Uniguest, where we dive right into what drives the senior living industry. Matt interviews thought leaders from all parts of the industry as we cover everything from resident & staff satisfaction to innovative technology, community culture, to finance & operations. Lindsay Charlefour, Director of Life Enrichment at Singh Management, overseeing Waltonwood Senior Living. With a robust educational background in Therapeutic Recreation from Eastern Michigan University, where she has also served as an adjunct lecturer, Lindsay has extensively contributed to the field through various roles, including Director of Therapeutic Recreation, Volunteer Coordinator, Human Resource Designee, and Regional Director of Life Enrichment. In this insightful episode, Lindsay Charlefour dives deep into the intersection of leadership and mental wellness within the senior living sector. With her vast experience and specialized knowledge in therapeutic recreation, Lindsay provides a unique perspective on the critical importance of mental health in elder care, especially in light of the changes and challenges since 2020.

This is All Ears with Matt Reiners, co-founder of Eversound by Uniguest, where we dive right into what drives the senior living industry. Matt interviews thought leaders from all parts of the industry as we cover everything from resident & staff satisfaction to innovative technology, community culture, to finance & operations. In this episode, we delve deep into the world of IT solutions for senior living with the experts at Parasol Alliance, a company renowned for its bespoke technological services. Our conversation opens with a personal introduction from a key leader at Parasol Alliance, who shares the motivations and visions that shaped the company. We explore the gaps in the industry that Parasol Alliance aims to fill and how these insights led to the creation of a specialized IT service provider. The discussion progresses to the intricate Request for Proposal (RFP) process utilized by Parasol Alliance. Our guest expertly walks us through how their approach not only aligns with but also amplifies client goals, ensuring that each partnership is tailored to deliver maximum benefit. We then shift focus to the customization of IT solutions, where our guest provides an engaging walkthrough of how Parasol Alliance approaches the design of specific solutions to meet unique client needs, including a real-world example of a successful customization. Addressing broader industry challenges, the conversation turns to the often flawed conference experience in showcasing new technology. Our guest offers critical insights into what is fundamentally lacking and proposes innovative solutions to enhance technology presentation and engagement at industry events. Lastly, the episode offers practical advice for senior living providers on how to conduct a true evaluation of new technologies, emphasizing the importance of choosing the right custom IT partner. The qualities that define a beneficial partnership, especially in environments requiring adaptable care levels, are thoroughly discussed.

This is All Ears with Matt Reiners, co-founder of Eversound by Uniguest, where we dive right into what drives the senior living industry. Matt interviews thought leaders from all parts of the industry, as we cover everything from resident & staff satisfaction, to innovative technology, to community culture, to finance & operations. In this enlightening episode, we sit down with Maggie Elehwany, the Senior Vice President of Public Policy at Argentum, the nation's leading association in senior living. Maggie shares her inspiring journey into the world of senior living advocacy and discusses the intricate landscape of state and federal policies that currently shape the lives of those in senior living communities. Discover the behind-the-scenes impact of these policies on the daily operations and quality of care at senior living facilities, and learn about the challenges and triumphs Argentum faces as it pushes for progressive changes in the industry. Maggie highlights some of Argentum's recent successes in influencing beneficial policies and underscores the vital role of grassroots advocacy in their strategy. For those looking to make a difference, Maggie provides actionable insights on how listeners can get involved in supporting policies that promote better living conditions for seniors. Looking ahead, she outlines Argentum's major policy goals for the coming years, offering a glimpse into the future of elder care. Show Links: I Love Assisted Living; https://www.argentum.org/advocacy/i-love-assisted-living/

This is All Ears with Matt Reiners, co-founder of Eversound by Uniguest, where we dive right into what drives the senior living industry. Matt interviews thought leaders from all parts of the industry, as we cover everything from resident & staff satisfaction, to innovative technology, to community culture, to finance & operations. Today's guest is Nathan Jones, CEO and founder of Dash Media. Nathan is an industry friend, and it's been awesome to see his entrepreneurial journey over the last few years. We discuss the unique challenges and opportunities that come with capturing resident stories and where social media is going within senior living.

This is All Ears with Matt Reiners, co-founder of Eversound by Uniguest, where we dive right into what drives the senior living industry. Matt interviews thought leaders from all parts of the industry, as we cover everything from resident & staff satisfaction, to innovative technology, to community culture, to finance & operations. Today's guest is by Katie Churchill, Managing Partner of Full Spectrum Search Group. Katie has spent some time on the provider side as an Activity & Life Enhancement Coordinator, Community Relations Director, Sales Specialist, Regional Sales & Marketing Director. Katie has been at Full Spectrum for the last 3.5 years and has worked her way up and has been Diamond Club & Pacesetter Qualifier each of the last 3 years. We discuss the unique challenges and opportunities that come with leadership in senior living, highlighting the essential traits that contribute to effective management and visionary guidance in this dynamic field. Listeners will gain valuable perspectives on what makes a leader truly impactful in senior living, from strategic decision-making and empathetic leadership to innovative problem-solving and resilience. Whether you're an aspiring executive or a seasoned professional looking to refine your leadership approach, this episode provides practical advice and powerful insights to help you excel in your role and drive positive change in your organization. Join us as we explore how to cultivate leadership qualities that not only meet the demands of today but also anticipate the needs of tomorrow in the ever-evolving landscape of senior living.

This is All Ears with Matt Reiners, co-founder of Eversound by Uniguest, where we dive right into what drives the senior living industry. Matt interviews thought leaders from all parts of the industry, as we cover everything from resident & staff satisfaction, to innovative technology, to community culture, to finance & operations.   Today's guest is by Clare Travis, Trilogy Travel Support at Trilogy Health Services. Clare is has been a Life Enrichment Director, Memory Care Director, Assisted Living Administrator, Regional Support Life Enrichment & Memory Care, Area Vice President, and now overseeing Trilogy Health Services Trilogy Travel Club.    In this enlightening episode of our series, we pull back the curtain on the Trilogy Travel Club, a pioneering initiative dedicated to enriching the lives of senior travelers. Our journey begins with a personal story from our esteemed guest, a leader in the senior living community, who shares the path that led them to champion the cause of senior joy through travel. As we delve into the heart of the Trilogy Travel Club, our guest reveals the club's foundational mission, its inspiration, and how it meticulously caters to the unique desires and needs of senior explorers. Listeners will be transported through memorable narratives of adventure, discovery, and transformation, illustrating the profound impact travel can have on the senior community. Through these stories, we uncover the myriad benefits of travel for seniors, from physical health enhancements to profound mental and emotional rejuvenation. Addressing the common hesitations and obstacles seniors may face when considering travel, our guest offers compassionate, practical advice to inspire confidence and action.

This is All Ears with Matt Reiners, co-founder of Eversound by Uniguest, where we dive right into what drives the senior living industry. Matt interviews thought leaders from all parts of the industry, as we cover everything from resident & staff satisfaction, to innovative technology, to community culture, to finance & operations.   Today's guest is Suzette Graham, CEO at Patriot Angels. Suzette is a former Mrs. Alaska, Suzette Graham founded Patriot Angels to lead a change in helping U.S. Wartime Veterans get approved for their Aid and Attendance pension from the U.S. Department of Veterans Affairs.   Suzette shares her inspiring journey from the pageant stage to the forefront of veterans' advocacy, illuminating her passion for serving those who've served our country. Founded on a dedication to lead change, Patriot Angels has been instrumental in helping U.S. wartime veterans navigate the complexities of securing their Aid and Attendance pension from the U.S. Department of Veterans Affairs.   Suzette opens up about her personal background, the transformative moments that led her to focus on senior living and veterans' assistance, and the significant challenges veterans today face in accessing crucial financial resources. With an array of overlooked benefits awaiting discovery, she sheds light on the vital supports many veteran families are unaware of, offering hope and tangible solutions to those in need.   Listeners will be moved by the heartfelt stories of individuals and families whose lives have been changed through the work of Patriot Angels. Suzette's message to veterans struggling with financial issues is both uplifting and empowering, providing a beacon of hope for many.

This is All Ears with Matt Reiners, co-founder of Eversound by Uniguest, where we dive right into what drives the senior living industry. Matt interviews thought leaders from all parts of the industry, as we cover everything from resident & staff satisfaction, to innovative technology, to community culture, to finance & operations. Today's guest is Murry Mercier, Senior Living Market Director at PointClickCare. Murry started out in Senior Living on the provider side as a Network Administrator, I.T. Site Manager, Assisted Living Administrator, & Resident Care Director. Murry joined PointClickCare over 10 years ago and has worked his way up help lead the senior living division at PCC that empowers over 30,000 Skilled Nursing Centers, Senior living communities, and acute and payer partners. In this enlightening episode of "The Future of Care," we delve deep into the evolving landscape of senior living, focusing on the pivotal shift towards value-based care models and their profound implications. Our expert guest shares a rich background in the senior living sector, offering unique insights into how these communities have traditionally catered to cognitive and physical needs and how they're poised to expand their services to meet a broader array of resident requirements.

This is All Ears with Matt Reiners, co-founder of Eversound by Uniguest, where we dive right into what drives the senior living industry. Matt interviews thought leaders from all parts of the industry, as we cover everything from resident & staff satisfaction, to innovative technology, to community culture, to finance & operations. In this episode, Matt is joined by Diamond Boone, Corporate Director of Therapeutic Recreation, Athena Health Care Systems. We examine the significance of DEI training within the senior living industry. Discuss how it benefits staff, residents, and overall community culture, and share examples of effective training programs.

This is All Ears with Matt Reiners, co-founder of Eversound by Uniguest, where we dive right into what drives the senior living industry. Matt interviews thought leaders from all parts of the industry, as we cover everything from resident & staff satisfaction, to innovative technology, to community culture, to finance & operations. In this episode, Matt is joined by Chris Heinz, President for Westport One. Exploring the forefront of talent acquisition and retention, our podcast dives into the evolving landscape of senior living, uncovering the secrets to attracting and nurturing top talent in this critical industry. From innovative strategies and technologies to the challenges of recruiting outside-the-box thinkers, we offer insights and guidance for senior living providers aiming to excel in 2024 and beyond. Join us as industry leaders share their experiences, offering a roadmap to building a workforce of excellence in senior living.

This is All Ears with Matt Reiners, co-founder of Eversound by Uniguest, where we dive right into what drives the senior living industry. Matt interviews thought leaders from all parts of the industry, as we cover everything from resident & staff satisfaction, to innovative technology, to community culture, to finance & operations. In this episode, Matt is joined by Dani Merlino, COO of Grow Your Occupancy.Having worked in various sales leadership roles in the industry for over 25 years, Dani has extensive experience in senior living.

This is All Ears with Matt Reiners, co-founder of Eversound by Uniguest, where we dive right into what drives the senior living industry. Matt interviews thought leaders from all parts of the industry, as we cover everything from resident & staff satisfaction, to innovative technology, to community culture, to finance & operations. In this episode, Matt is joined by Jessi Weldon, Sales & Marketing EVP at Primrose Retirement. Jessi has been an Assistant Community Manager, Admissions Director, Sales Director, Regional Sales and Marketing Manager, Director of Sales & Marketing, and now Executive VP of Sales & Marketing. We dive deep into the importance of relationships along the senior living sales journey and we can help influence our colleagues.

This is All Ears with Matt Reiners, co-founder of Eversound by Uniguest, where we dive right into what drives the senior living industry. Matt interviews thought leaders from all parts of the industry, as we cover everything from resident & staff satisfaction, to innovative technology, to community culture, to finance & operations. In this episode, Matt is joined by Lindsey Daugherty, Head of Community at Sage. With over 26 years of experience in senior care, Lindsey is a passionate and innovative leader who believes that quality of life should never be compromised for the aging population and understands to do this, we must be good financial stewards. Considered a senior living unicorn with an operations, clinical, and marketing background.

In this episode of All Ears, host Matt Reiners talks to Heather Freemont, Senior Vice President of Sales and Marketing for Maplewood Senior Living. Heather has over 30 years experience in all parts of the senior living industry; from community relations and operations, to sales and marketing. In this episode, Matt and Heather discuss her career as Heather shares invaluable insights into her success in the senior living industry.

Matt is joined by heather Easterling, Senior Director of Program Services at Sunrise Senior Living. Heather has more than 15 years experience of senior living with an extensive background in community engagement and program services. In this episode of All Ears, Matt and Heather discuss the importance of senior engagement, the benefits of senior living technology, and how senior living communities can enhance their resident experience.