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Most brands obsess over acquiring new customers... But what if the real money — and sustainable growth — is hiding in the customers you already have?
Today, we are chatting with Rachel Sommers-Ash, founder of Intoxicated Cosmetics, a groundbreaking venom-based skincare brand featured in Forbes, VOGUE, and BoxyCharm. Rachel shares her journey from the initial "aha moment" to building her brand, overcoming challenges in a male-dominated industry, and navigating personal hurdles. She discusses how her background as an esthetician helped shape her innovative products and how she adapted during the pandemic to thrive.Rachel also opens up about the early days of hustle, getting her products into local salons, and the power of social media in growing her brand. She offers advice for women entering male-dominated fields, insights into balancing personal life and business, and highlights key milestones like major media features. Enjoy! Intoxicated Cosmetics: https://intoxicatedcosmetics.com/Work with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/
RESOURCES- Go to earthechofoods.com and use the code PODCAST at checkout to receive a 15% discount on your first order- Try Everbella Biotin Complete Plus at EverBella.com and get 35% OFF with code DANETTE35 (limited time offer)- Give yourself the gift of wellness with PURALITYHEALTH Glutathione. And for a limited time, buy 1 bottle of Glutathione, get 1 bottle free. Available at masterantioxidant.com/danettemay- Use the code danette20 for 20% off any skincare item at thatkoalife.comCONNECT WITH DANETTEInstagram: @thedanettemayFacebook: Danette MayTikTok: @thedanettemayNEW TV Show on Youtube: @TheDanetteMayListen to The Danette May ShowRead my book: danettemay.com/embraceabundancebookGet The Rise book: therisebook.comWork with Danette: danettemay.comIn this episode of the Danette May Show, I talk with Alexis McCay. She is a serial entrepreneur including the CEO of KOA LIFE co-founded with her identical twin sister, a women's wellness company focused on treating the root cause of skin and body issues as women age.We dive into essential advice for women in entrepreneurship, the emotional connection between acne and well-being, and my personal journey with skincare struggles. Alexis reveals her biggest tool for success, offers insight into her daily wellness routine, and shares powerful biohacks for optimizing life. We also discuss the growing interest in GLP-1 and peptides for weight loss, offering our perspectives on this trend. Don't miss Alexis' heartfelt final message to the world — it's one that will leave you reflecting deeply on your own journey. This episode is packed with wisdom, wellness tips, and inspiration for anyone looking to level up in life and business.KOA LIFE has both over-the-counter premium skincare to keep your skin glowing sold at major retailers like Target, CVS, Macy's, and Boxycharm as well as a virtual KOA LIFE Clinic. The Skin Clinic treats the root cause of skin issues like wrinkles, hyperpigmentation, and hormonal acne. The Body Clinic treats weight management like weight loss, muscle gain, and cellular energy. KOA LIFE helps create the blueprint for great skin and body through a focus on peptide and hormone therapy. KOA LIFE helps women thrive, not survive aging!IN THIS EPISODE:(2:34) Alexis explains her experience with having her twin sister as a co-founder (3:18) How KOA Life came to life (6:12) The key advice for women in entrepreneurship(6:47) My personal journey with acne (10:25) Emotions can play a big part when it comes to acne (13:23) If you die tomorrow, what would be your biggest regret?(16:28) What's...
Join us on this enlightening episode of our podcast as we dive into the world of Adesse New York with Suzanne Roberta. Discover how Adesse blends luxury, sustainability, and cutting-edge technology to create exceptional beauty products that today's consumers love. Learn about their extensive range of nail care treatments, anti-aging serums, and skincare solutions, all formulated with natural ingredients and advanced scientific techniques. Suzanne shares insights on how Adesse utilizes AI and machine learning to predict trends and consumer preferences, ensuring their products are not only effective but also highly desired. With a commitment to clean, sustainable manufacturing processes, Adesse offers beauty solutions that are kind to both you and the planet. Find out how their customer-centric approach involves users in the product development process, creating items that resonate with real needs. Discover the partnerships with beauty subscription giants like Ipsy, Birchbox, FabFitFun, and BoxyCharm that have helped Adesse scale rapidly, delivering millions of units to satisfied customers worldwide. Don't miss this exciting conversation about the future of beauty and skincare. Tune in to hear about the latest products, industry insights, and innovative strategies that set Adesse New York apart. Visit [adesse. com](https://www.adesse.com) to explore their collections and follow them on social media @adesseNY for updates, exclusive offers, and beauty tips. Join the Adesse New York community and transform your beauty routine with products where luxury meets innovation.
This week we talk all about the groundbreaking "Cowboy Carter" album by Beyoncé, innovative sleep optimization gadgets, earth month focused beauty products, and highlights from the 2024 New York International Auto Show. We discuss "Cowboy Carter" collaborations with legends like Dolly Parton and Willie Nelson and delve into the album's cultural impact and its critical reception, offering insight into its diverse musical landscape. Next, we shares tips and insights into optimizing sleep routines, highlighting the WHOOP fitness wearable and the Therabody SmartGoggles. From tracking sleep metrics to incorporating relaxing bedtime rituals, listeners learn how to prioritize rest for overall well-being. Transitioning to eco-friendly beauty, with an unboxing of the latest offerings from Ipsy Glam Bag and BoxyCharm, showcasing natural products that celebrate Earth Month. From skincare to makeup, listeners discover sustainable beauty options that align with their values. Finally, we revs up excitement with highlights from the 2024 New York International Auto Show, featuring electric vehicles, concept cars, and cutting-edge technology. Offering tips for car enthusiasts, plus highlights from the experience of exploring the future of automotive innovation.
In this episode, Jamie discusses her changing makeup preferences, including a shift towards glowy, medium coverage base products and a preference for soft glam eyeshadow looks. She also shares her journey of embracing her natural lashes and short nails as part of a self-love journey. Jamie highlights her favorite brands, such as Sigma, BK Beauty, YSL, and Danessa Myricks, and recommends products like the Laura Geller Baked Balance Brighten foundation and the Milani Cheek Kiss cream blush. She also mentions the merger of Ipsy and Boxycharm and her new venture of offering one-on-one makeup lessons.TakeawaysExperiment with different makeup preferences and be open to changing your preferences over time.Embrace your natural features and focus on enhancing your own beauty rather than relying on false lashes or long nails.Explore different brands and products to find what works best for you and your desired makeup look.Consider trying out one-on-one makeup lessons to learn new techniques and enhance your makeup skills.Chapters00:00Introduction01:19Change in Makeup Preferences03:09Transition to Soft Glam05:26No Lashes and Short Nails09:24Self-Love Journey11:01Favorite Brands: Sigma and BK Beauty12:28Favorite Lipstick: BK Beauty Luxe Lipstick15:00Favorite Foundations: Laura Geller Baked Balance Brighten and Lancome Tient Idole Ultra Wear18:45Favorite Concealer: Lancome Tone Eto Concealer20:47Favorite Products from YSL22:14Favorite Products from Danessa Myricks23:45Favorite Fragrances: YSL Black Opium, Libre, and La Vie Est Belle24:45Disappointing Foundation: Estee Lauder Double Wear Sheer25:21Favorite Drugstore Foundation: CoverGirl Simply Ageless Skin Perfector26:51Favorite Drugstore Cream Blush: Milani Cheek Kiss28:56Favorite Stick Makeup Brands: Milk Makeup and Nude Stix29:56Favorite Blush Formula: Danessa Myricks Yummy Skin Balm Powder Blushes31:19Favorite Indie Brand: Finding Ferdinand34:15Favorite Luxury Makeup Brands: Patrick Ta and Rare Beauty45:48Ipsy and Boxycharm Merger49:13Makeup Lessons and One-on-Ones51:37ConclusionRESOURCES:SHOP BYGLAMLATTE.COMSHOP GLAM LATTE MERCH! Glam Latte Youtube Channel Glam Latte TIKTOKSAVE 10% at Sigma Beauty use code GLAMLATTESAVE ON BK BEAUTY USE CODE GLAMLATTE10Save 20% ON FACE THEORY SKINCARE use code JAMIEW20SAVE ON VERSED SKINCARE USE CODE GLAMLATTE10SIGN UP FOR IPSY/ BOXYCHARM BEAUTY BOX SUBSCRIPTIONShop my Amazon FavoritesFree Audible BookGive us all your questions! Comment on Youtube, DM on the gram or Hit us up on the PRIVATE Facebook Group!
Olyasha is a tall blondie who has always been an extraordinary person and always stood out. Olyasha was born in Eastern Ukraine. She came to the US when she was 17 along with her family. She had finished modeling school when she was 13 and has taught belly dance in the past. She has done rhythmic gymnastics from the age of 6 until 14. She started blogging in 2017. Before that, she was doing a 9-5 job as an IT/Project Manager. She was working for very known telecom companies and managing large scale projects. She is a fashionista since childhood. Her mom would always dress her so fashionably that she would get in trouble in school. She would always get asked by people in public about her outfit purchase location, hence, she decided to blog so that she could share her passion for fashion with the world. She has partnered with large nationwide brands such as Cartier, TooFaced, Tarte, Covergirl, Venus et Fleur, PrettyLittleThing, Cirque du Soleil, Steve Madden, DryBar, IGK, WinkyLux, Coola, Audible, HaloTop, HUM, BeachBunny, Boxycharm, Juvederm, Botox, Patchology, Skinfix, Shein, Teami, Delsey, FaceHalo, PrimeVideo, and many more. Best Known for: her modeling career and partnerships with nationwide brands her celebrity NotBasicBlonde podcast Her acting career in which she has appeared in Let's be Cops and Satisfaction TV series Being an Instagram fashion, beauty, travel, and lifestyle Influencer with over half a million followers Her blog NotBasicBlonde.com Personal Trainer Olyasha has been doing hot yoga and Power Yoga for more than 10 years. Also, she has done the Orange Theory for over 5 years. She usually works out 2-3 times a week, and switches between yoga and Orange Theory. She doesn't like some bad foods naturally so it's easy for her to stay in shape. Her diet consists of a lot of seafood, and she eats red meat rarely. Olyasha doesn't like to eat late, so she usually doesn't eat past 7 pm. She doesn't diet but eats 2-3 times a day. Book - Olyasha Novozhylova Cutie the Unicorn It's Okay to Be Different ____________________________________________________________________ Check out my FREE Live webinar, the 3 MUST HAVE Secrets to Communicating with Narcissists RIGHT HERE Learn more about the SLAY Your Negotiation with Narcissists program right here: www.rebeccazung.com/slay Read the transcript of this episode right here. ____________________________________________________________________ For more information on REBECCA ZUNG, ESQ. visit her website www.rebeccazung.com and follow her on Instagram: @rebeccazung and YouTube! GRAB YOUR FREE CRUSH MY NEGOTIATION PREP WORKSHEET RIGHT HERE! SUBSCRIBE TO MY YOUTUBE CHANNEL RIGHT HERE. PREORDER YOUR COPY OF REBECCA'S NEW BOOK, SLAY THE BULLY: HOW TO NEGOTIATE WITH A NARCISSIST AND WIN RIGHT HERE Learn more about your ad choices. Visit megaphone.fm/adchoices
Yosef Martin is the founder of BoxyCharm, a Miami-based online subscription beauty service launched in 2013. With his unique vision as CEO, BoxyCharm quickly became a major disruptor in the online subscription beauty box industry as the first brand to deliver full-size products to members. Today, the company has a community of more than 4 million followers across its social media platforms, enjoys more than 10 million monthly visitors online, and is the #1 searched beauty box brand on YouTube. BoxyCharm made Inc.'s 500 as one of the fastest-growing companies in the nation in 2018, 2019, and 2020. In 2020, the company was acquired for $500 million by Beauty for All Industries (BFA), a newly formed beauty innovation platform that is home to IPSY, Madeby Collective, and more. Bio Credits: https://medium.com/scott-d-clary/yosef-martin-founder-of-boxycharm-from-zero-to-500m-dollar-exit-fa2971cb7c46 Yosef's Social Media: Instagram @yflmartin Twitter @Yflmartin
Yosef Martin is the founder of BoxyCharm, a Miami-based online subscription beauty service launched in 2013. With his unique vision as CEO, BoxyCharm quickly became a major disruptor in the online subscription beauty box industry as the first brand to deliver full-size products to members. Today, the company has a community of more than 4 million followers across its social media platforms, enjoys more than 10 million monthly visitors online, and is the #1 searched beauty box brand on YouTube. BoxyCharm made Inc.'s 500 as one of the fastest-growing companies in the nation in 2018, 2019, and 2020. In 2020, the company was acquired for $500 million by Beauty for All Industries (BFA), a newly formed beauty innovation platform that is home to IPSY, Madeby Collective, and more. When you're 80 years old and looking back at your life, are you going to wonder if it was all for nothing? Be bold. Be daring. Go after the life you want. It's already happened. Time just hasn't caught up. That's the attitude you need to make sure you don't look back and wonder… This podcast is dedicated to bringing on the most inspiring guests from around the world. We'll be discussing topics related to motivation, business, investing, finance & fintech, cryptocurrency, real estate, and how to live a life worth living! Join us each week as we feature guests who will showcase their stories of overcoming challenges & rising to the occasion. If you're interested in learning more about me or the ideas discussed on this channel, check out TylerBossetti.com ► More Tyler Bossetti Instagram: https://www.instagram.com/tylerbossetti/ Twitter: https://www.twitter.com/tylerbossetti/ Facebook: https://www.facebook.com/tyler.bossetti/ LinkedIn: https://www.linkedin.com/in/tylerbossetti/
On this episode I have Koffee with Yosef Martin the founder of Boxy Charm, the worlds largest makeup subscription company that was later sold for $500 Million. On this episode we speak about the start of Yosef's career, the process, what's to come next, and some fun random questions. Enjoy!
Today's episode, “$500 Million Mindset,” features my guest, Yosef Martin. Yosef is the Founder of Merchandize Liquidators and Boxycharm. BoxyCharm, a Miami-based online subscription beauty service, was launched in 2013. BoxyCharm quickly became a major disruptor in the online subscription beauty box industry as the first brand to deliver full-size products to members. In 2020, the company was acquired for $500 million by Beauty for All Industries (BFA), a beauty innovation platform. Yosef says he is “obsessed with my consumer.”In this episode, Ken and Yosef discuss his start as an entrepreneur and how the idea for BoxyCharm was born during a moment of imposter syndrome. He came away from that day realizing that money is one type of currency and experience is a different type. Listen in as Yosef tells Ken precisely what he did to turn things around and what he did to break through as a leader. He also reveals his personal challenges and what he learned from them.You don't want to miss this episode if you are an entrepreneur or want to design a better life!If you want to hear from the best minds in leadership, go to growstackdrive.com/create and grab your ticket to CREATE—the #1 Entrepreneur Conference in the Southeast! If you enjoyed this episode, please share it on social media and tag Ken Joslin.
► About The Guest Zeke Pike is a serial entrepreneur and Founder of Ez Ecomm LLC and Credit Wipe. Zeke's journey to greatness started in high school, as an All-American Quarterback. He fell into hard times throughout college, bouncing between Auburn, Louisville, and Murray State but it is through those hard times he turned his life around by founding Number8 Ministries and immersing himself in scripture. Living in Boca Raton, FL, Zeke dabbled in selling on Amazon. Within a matter of a year, Zeke's stores were producing 7-Figure numbers left and right. It was at that point Zeke realized he was onto something. Zeke's decision to help investors create passive income streams was where his business, EZ Ecomm excelled to the next level. In a matter of months, Zeke quickly scaled EZ Ecomm to 7 figures just from investor enrollment fees with his total store sales totaling over 8 Figures. ► Show Links https://linktr.ee/liquidityandliquor https://www.instagram.com/zeke.pike/ https://twitter.com/zekepike8/ ► Talking Points 00:00 – Intro 01:12 – Zeke's strategy on building a successful Amazon store 02:55 – Insights on scaling an Amazon store 04:41 – How was the process behind Zeke's business? 14:15 – A business is a product & exiting at the right time 16:28 – Is ecommerce being affected by the recession? 17:32 – How does Zeke promote his Amazon stores? 19:50 – The hardest part about selling online 23:47 – Selling cosmetics online, trade shows & finding the right product 26:58 – Zeke's strategy on scaling an Amazon store 29:55 – Finding the right people for your business & hiring your family 32:37 – Zeke's past with alcohol and choosing sobriety 34:20 – Life in Miami and its impact on lifestyle choices 38:36 – Zeke's story on being molested as a kid and hitting rock bottom 40:00 – The end of Zeke's NFL career and getting arrested 45:42 – Zeke on speaking publicly about his story 47:06 – Zeke on moving to Florida to get help 48:23 – Zeke's NFL come back and playing for the Indianapolis Colts 48:15 – What is an NFL player's life expectancy? 50:51 – Can you make it in business while maintaining a social life? 54:38 – When is the right time to exit a business? 55:39 – Zeke on the future of his business 57:16 – Zeke's Amazon store competitors 59:16 – Correlation between a successful product and a tipsy product & ecommerce platforms 01:00:10 – Yosef on Boxycharm's ecommerce platform 01:03:04 – Zeke on creating private label brands 01:04:12 – Yosef on creating Boxycharm's ecommerce platform, and building community 01:09:32 – Yosef on how he got into cosmetics & his first company Merchandize Liquidators 01:11:37 – Who f%$ked you over, how, and what did you learn from that? 01:16:42 – What's next for Zeke and providing value from sharing his story 01:18:43 – Processing past traumas and getting help 01:22:38 – Men burying their emotions & the role society plays on it 01:25:13 – Mental health stigma in today's society 01:27:57 – Men need good men & Zeke's experience going to therapy 01:33:04 – Where does Zeke see himself in 10 years? 01:34:04 – Going to dinner, Papi Steak's suitcase & more food talk 01:37:21 – Hiring A players is uncomfortable as f$%ck
➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory ➡️ About The Guest Yosef Martin is the founder of BoxyCharm, a Miami-based online subscription beauty service launched in 2013. With his unique vision as CEO, BoxyCharm quickly became a major disruptor in the online subscription beauty box industry as the first brand to deliver full-size products to members. Today, the company has a community of more than 4 million followers across its social media platforms, enjoys more than 10 million monthly visitors online, and is the #1 searched beauty box brand on YouTube. BoxyCharm made Inc.'s 500 as one of the fastest-growing companies in the nation in 2018, 2019, and 2020. In 2020, the company was acquired for $500 million by Beauty for All Industries (BFA), a newly formed beauty innovation platform that is home to IPSY, Madeby Collective, and more. ➡️ Show Links https://www.instagram.com/yflmartin/ https://twitter.com/yosef_Martin/ https://www.linkedin.com/in/yosefmartin/ ➡️ Podcast Sponsors HUBSPOT - https://hubspot.com/ MANSCAPED - https://manscaped.com/ (Promo Code: 20success) ➡️ Talking Points 00:00 - Intro 02:13 - Yosef Martin's origin story 06:15 - How does Yosef know he is moving in the right direction while launching a new product in the market? 12:22 - How did Yosef Martin get into online marketing? 19:02 - How to get your product to have a cult-like following? 33:47 - What was the biggest screw-up Yosef had? 47:28 - How to hire good help 1:00:34 - Should a CEO be a good marketer? 1:03:39 - Yosef Martin's opinion on Elon Musk trying to buy Twitter 1:14:19 - Will Netflix recover or diversify? 1:18:19 - Life after selling your company for 500m 1:26:42 - Yosef Martin's investment strategy? 1:31:18 - What are the companies that Yosef Martin looks to invest in? 1:36:52 - What would Yosef Martin start if he started another company? 1:40:13 - The most essential things to teach a first-time entrepreneur Learn more about your ad choices. Visit podcastchoices.com/adchoices
Jenna Habayeb is Chief Brand Officer at IPSY/Beauty For All (BFA) Industries, a digitally native beauty tech company with a community of 20 million and growing. BFA is the parent company of the largest beauty subscription brands in the world, including IPSY, BoxyCharm, and Refreshments, as well as the brand incubator Madeby Collective. Jenna has been Chief Brand Officer for over three years, following a CMO stint at a cannabis company and 11 years at agencies. Jenna was recently featured in The Forbes Entrepreneurial CMO List of 2022.In this episode, Jenna discusses her motivation to make sacrifices to ensure she's always finding the work she loves. She also touches on how she motivates her team to achieve great things by showing them the possibilities outside of their own comfort zones. Plus, she talks about stepping away from the tendency to prove yourself—and instead, motivate and inspire others within your organization.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Yosef is the founder of popular makeup subscription box BoxyCharm which sold in 2020 for 500 million dollars. Yosef talks about his come up, a millionaire's mindset, the makeup industry, the current economic climate, and much more.
When everyone is singing the same song, how do you make your voice stand out and be noticed by the crowd? After you get their attention, how do you hold it and win their favor? Joining this episode is Yosef Martin, CEO and founder of BoxyCharm, the largest full-size monthly subscription box in the world! He says, there is a way to make your clients follow you “no matter what”. You just need to recognize the momentums being thrown at you and leverage the power of algorithms so you can own those winning moments. “What you want to think about is less the size of the community, but the engagement of the community.” -Yosef Martin In this Episode: Being first in the space does not guarantee success. This is why it's okay if you're not the first mover… Teach algorithms how to pick the right audience at exactly the right moment and control your momentum Check out the elements you need to tie together with your product so you can own your conversations with your clients Recognize the things you are doing that could be building a wall around your business Understand the difference between things that are urgent from things that are important and you'll never doubt your momentum, ever again Episode Resources: https://www.practiceowner.com/ (Live Training with James Neilson-Watt ) Connect with Yosef Martin: https://www.boxycharm.com/homepage?1653036707-38053 (Website) https://twitter.com/yosef_martin?lang=en (Twitter ) https://www.linkedin.com/in/yosefmartin (LinkedIn) https://www.instagram.com/yflmartin/?hl=en (Instagram) https://www.facebook.com/yflmartin (Facebook) Connect with James Neilson-Watt: https://www.facebook.com/healthcarepracticemastery/ (Facebook ) https://instagram.com/jamesneilsonwatt?igshid=rgepu995d6ll (Instagram) https://www.youtube.com/channel/UCpXTh0-w1U1pt8cvx75Z0Hg (Youtube) https://www.healthcarebusinesssecrets.com/ (Website )
Shanni sits down with Yosef 'Joe' Martin, founder of BoxyCharm. They discuss social media strategies, unconventional business advice, the detriment of school debt, hiring/firing people, the makeup industry as a whole, the importance of building a community, the Masvidal Covington fight at Papi Steak and so much more. Follow Yosef on Twitter and Instagram. The Shanni Show is a podcast hosted by Shanni Suissa on the Bleav Podcast Network. Tune in every week for sharp takes and interviews. Full video versions will be posted on Youtube and of course audio versions will be available on all your favorite podcast platforms. Follow the show on Instagram, Facebook, Twitter, and Youtube. Follow Shanni on Instagram, Twitter and TikTok. Visit The Shanni Show website for more information! Music by the talented Richard Starr.
Joe Martin went from a struggling college student to creating the largest full-size beauty-box in the world. How did Joe break into the makeup industry, and what did he do to turn Boxycharm into a leading beauty company? Find out in this all-new episode of From the Founder! ***Note from the producers: This episode was filmed in June 2021. Joe is no longer a part of Boxycham/BFA. We cant wait to see what Joe tackles next, and you can be sure the From The Founder team will be there to update you on his journey. Follow From The Founder on Instagram, to get additional behind the scenes footage, and information about new episodes! Instagram: https://instagram.com/fromthefounder ------------------------------------------------------ This episode has been sponsored by Adina's Jewels. Growing up in NYC, Adina always had a love for fashion and accessories. During college, designing and curating jewelry quickly became her favorite hobby. From this love of jewelry, Adina founded Adina's Jewels, named after her late grandmother. As her designs started making an impact in the NYC area, she turned to her mother and brother to help make Adina's a household name. Adina's has since become known for their unique, trendy jewelry at an affordable price. You can shop Adina's online at www.adinasjewels.com or at their Soho flagship located at 68 Prince Street. You can find them on Instagram at https://instagram.com/adinas.jewels
Do you like mystery boxes? How about makeup, skincare, and haircare? If you answered yes to either of those questions, this podcast is for you! We are talking about the one and only Boxycharm. Not only do we give you the juicy details of what to expect when you subscribe, but we also show you some of our favorite products we have received in our boxes. Sit back, grab a drink, and enjoy!
Derric Haynie is the Chief Ecommerce Technologist for EcommerceTech.io. After seeing a disconnect between ecommerce teams and the tools they were using, Derric started his company to help these businesses find the right technology for them. He has years of experience in marketing, technology, and ecommerce and is a renowned expert in Shopify applications and tech. Before starting EcommerceTech.io, Derric held executive roles at a number of ecommerce and marketing companies, including Gorgias, BoxyCharm, and Vulpine Interactive. Outside of work, he volunteers for GrowthX Academy, where he mentors and advises students interested in becoming expert growth hackers. In this episode… Ecommerce is constantly changing. Anyone in the industry will be quick to tell you how fluid and uncertain the market can be — especially since the COVID-19 pandemic. So much is still unknown, especially for smaller digital brands. Is your company prepared for the coming tides of the online marketplace? No one can truly know what the future of ecommerce will hold, but there are people who are plugged into the latest trends and challenges impacting the industry. Derric Haynie, a Shopify expert and ecommerce wizard, is one of those people. He works with digital tools and brands every day, giving him a keen insight into what is on the horizon. So, what are Derric's predictions? Guillaume Le Tual invites Derric Haynie, the Chief Ecommerce Technologist at EcommerceTech.io, back to the show to discuss his thoughts on the future of ecommerce. Together, they talk about the current problems and pain points in the marketplace and how they might be improved. They also dive into the trends affecting manufacturing, the importance of diversifying the supply chain, and how AI can be used to improve your online store. Hear it all on this episode of the Ecommerce Wizards Podcast.
Follow BoxyCharm's Journey To Become a Unicorn Beauty Subscription Business (Recorded Live from Clubhouse on February 12, 2021) Yoseph 'Joe' Martin discusses BoxyCharm's path to becoming the largest beauty subscription box globally. We explore business models and learn how controlling costs are important to succeeding within the subscription world. However, building a box that exceeds expectations is crucial. Learn how Joe succeeded by pivoting on the traditional beauty box model to provide full-size rather than sample-size products. Moderators: Colin Campbell, Rachael Lashbrook, Jeffrey Sass, and Michele Van TilborgSpeakers: Yoseph 'Joe' Martin Sign up to our email and never miss an update on our special events, guest speakers, and more: https://startup.club/
American Influencer Award nominee @ethanisupreme was a passionate, driven, artistic and successful teen entrepreneur. Ethan inspired others to be their authentic self through social media and art. Join us as we remember Ethanisupreme with a special interview with Ethan's father, Gerald Peters.
From starting a hedge fund to owning the DTC beauty market in China is a career path you don't hear too often. But that's the winding road that Julian Reis has traveled and along the way he's picked up some critical intel about the ecommerce world and Chinese trends that he shared with me on this episode of Up Next in Commerce.There are a bevy of factors to take into account when entering the Chinese market. From the vast differences in the way consumers shop in China to the sheer volume of consumers that can make a huge boom in sales in a matter of moments, there is a lot to contend with. And how does a brand even get in front of a consumer without traditional ads or email marketing? And what about social media? Or regulations? Julian explains how to take all that information into account and build an ecommerce strategy that lets you win abroad. Plus, he dives into how his company, SuperOrdinary is working with top skincare brands to enter the Chinese market, and some of the experiences that can be expected when embarking on this new path. What a fascinating discussion that was so different than any interviews I have had so far, enjoy!Main Takeaways:It's All Chinese To Me: Brands might want to expand to the Chinese market and believe that there is a huge opportunity there, but rushing into the market without doing the proper research could be a huge mistake. Despite the fact that a lot of information is censored in Chinese, consumers there still find ways to access the content that is important to them. Brands need to get more social awareness, learn about what Chinese consumers are interested in and let their actions reveal whether or not you have a product-market fit before trying to make a splash in that market.Platforms vs. Pages: There has been a bifurcation of ecommerce between platforms and webpages. The debate about where to invest more is coming down to how you see your customers acting. SuperOrdinary's theory of the case is that platforms are the way of the future because at the end of the day, customers spend more time on Amazon and Tmall than on a company's website. Therefore, more focus should be on creating content that drives engagement on those platforms. Boom and Bust: In China, the volume of consumers is so much higher and there is so much more emphasis on influencers and celebrities, that if something goes viral, a brand could do millions of sales in a matter of seconds. Being prepared for that kind of boom is very different from working in the U.S., where you prepare for steady growth over a longer period of time.For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length.---Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Respond quickly to changing customer needs with flexible Ecommerce connected to marketing, sales, and service. Deliver intelligent commerce experiences your customers can trust, across every channel. Together, we're ready for what's next in commerce. Learn more at salesforce.com/commerce---Transcript:Stephanie:Hey, everyone, and welcome back to Up Next In Commerce. This is your host, Stephanie Postles, CEO at Mission.org. Today on the show we have Julian Reis, the CEO and Founder of SuperOrdinary. Julian, welcome.Julian:Thank you, Stephanie. Lovely to meet you.Stephanie:I'm happy you're here. I'm glad you're not in Hong Kong. I was a little bit worried at first. Like, it's got to be 2:00 AM for this guy, talking on the show. I mean, I would have also appreciated that, but that's okay. Before we dive in to SuperOrdinary, I want to hear about your background because you have a very fascinating background, and I want to hear what led you to the beauty industry.Julian:Great. Thank you for having me. Well, first of all my background, I'm half Australia, half Chinese Portuguese. I was born in Australia, and at the tender age of five I moved to Singapore, where I followed my parents. My dad was working for Pizza Hut. And my twin brother, who's identical, we grew up in Singapore and we kind of were brought into this world to experience all these different cultures, and really thank my parents for giving us such an international upbringing. We all went to these international schools in Singapore, and then Hong Kong, and really got a flavor for all the different Southeast Asian countries growing up. I went to study in the UK to confuse myself even more, and studied economics at University of Nottingham. And Justin, my brother, was in London at the London School of Economics. And we kind of had these parallel paths where we didn't know what we wanted to do after university. And I was always intrigued by the financial markets when I was at university. I always thought that ... This was at the time when we still had analog Internet, dial-ups. I was always curious to see how people were thinking about this global economy.Julian:I applied to probably 150 jobs after university, and got very disheartened that I couldn't move to Tokyo, which I had this dream to always live in Japan. And I found myself finding a job eventually in New York, at J.P. Morgan. I was one of 3,000 applicants to the markets training program, which was a rotation through JP Morgan training program. And I still don't know how I got it, but I was so thankful. I went to New York without even an interview, and basically phoned from downstairs and told the graduate recruitment officer that, "Hey, I'm downstairs. You might as well see me." And suddenly, I got the job. I feel very, very lucky for that.Julian:Went from there to, as a trader, I was trading derivatives in fixed income, which is straight derivatives. And that really started to shape my career, about thinking about the macro markets and how you need to think about the world. And after three years, I moved back to Asia and found myself working at Deutsche Bank and building my career as a proprietary trader.Julian:And then I realized that I would love to try and build my own business. And in finance, you either work at the lease investment banks as a trader ... Because the idea of a hedge fund was still very new. And when I was 27, I decided to go alone and start my own hedge fund. And tried to rustle up as much money from my friends and family, and realized I didn't have that many friends and family. And started my first hedge fund, which was called Pagoda Capital, which was one of the first macro funds in Singapore. I got acquired by Tudor Capital a year later and became CEO of their Asian business, building out their macro strategies in Singapore and Australia.Stephanie:How did they want to acquire you after a year? What were you doing? You must have been doing something amazing.Julian:You know, it was kind of interesting at the time because we were one of the only funds in Asia doing what we were doing. And there clearly was ... And this actually dovetails into what we're doing now because we saw this opportunity to build a business around the Asian markets, and many of these big, large, successful brands or hedge funds in US wanted to get exposure to this market. And the way they did that was find like-minded individuals who were trading, and eventually we came together and built this business. And Paul Tudor Jones is still, to this day, one of the guys I idolize the most in the world. And that gave me my introduction to the financial markets.Stephanie:Very cool. Okay, so your hedge fund gets acquired. You're working there for a bit. And then what?Julian:And then what? I moved to the UK again, working at a new hedge fund which I founded. And I realized that the common thread to all of this was that I really enjoyed building businesses. And I really felt like from zero to one when you're building a business, it's all about hiring the right people and building successful partnerships. And after a couple of years of working in the hedge fund industry, we entered 2008, which was obviously the financial crisis. And what became really apparent and important to me was that this was not sustainable, and that it was really exciting to see what other opportunities there were for me in my life. And at the time, was a very difficult time because to change out of a career or something that you'd been trained in to move to a completely different industry was very scary. And I thought long and hard about making that decision.Julian:And I met this lady who was starting a Groupon startup, and I said, "Listen, if you decide to do something in beauty, come back to me because I think there's a really big opportunity." And I started to see that the Asian population or the communities were really interested in foreign brands. And I was a founding investor of a company called Luxola, which was the ecommerce 1.0, distributing brands in Southeast Asia. And after two years, was acquired by LVMH to become Sephora's digital presence in Southeast Asia. So, really got an understanding about learning, about building and investing in the beauty side.Julian:And then I thought, well, why not try my hand at building my own brand? So, moved to the US to start a brand called Skin Laundry, which is a skincare brand focused on disrupting services. And really proud of what Skin Laundry has become today. It's now in five countries around the world, in the Middle East, London, Hong Kong and all throughout the US.Stephanie:Did you sell that?Julian:No, I didn't. The brand is still operational. I still remain one of the largest shareholders in the business. But really brought a management team in to really accelerate the brand. I think it's a very unique concept, and continues to be a loved brand by the customers. And I think by working and building a brand on that side, really started to, when I was back in Hong Kong and I noticed in China many of the brands that we were exposed to whilst we were in the US were not available in China. And that's where SuperOrdinary was born.Julian:I moved to Shanghai three and a half, almost four years ago now. And kind of just wanted to study how brands are being bought and sold in China. And then the light bulb went off and said to me, "This is an incredible opportunity. All these digital native brands that we see in the aisle of Sephora and Ulta and Mecca, why aren't they available?" So, I started the company and started hiring my first-year employees in a country that I had very little experience in. And I didn't speak the local language. I could only speak pidgin Mandarin. And I said, "Well, this seems like a big enough challenge. Let's go."Stephanie:That's a niche, [inaudible] opportunity. All these brands should be in China but they weren't. I mean, what are some of the top reasons why brands maybe don't even think about bringing their products to China? Because from the outside, it does feel scary, and regulations. And does the customer there even want what we love here? Seems like very different things that they love versus maybe what I might like. What are some of the reasons that you hear brands are like, "I've never thought about that before"?Julian:Well, I think the first thing which you kind of touched upon is the regulation. First of all, animal testing is obviously something that many of the brands, or most of the brands in our portfolio, goes against the DNA of what they believe in terms of cruelty-free. Luckily on May the 1st, animal testing regulations now be announced to have gone away, which is incredible because it just opens up this huge, untapped, physical market domestically.Julian:I think because of that restriction, it was very difficult for brands to enter China, and so everyone hears of these stories about Chinese tourists coming overseas and bringing back suitcases of products in the suitcases, and reselling them locally. And I think what happened was that the government obviously realized that this was happening and said, "Rather than smuggling products into the country, let's create a channel for these products to enter the country on a legitimate basis, and let's make sure that they're real products, authenticated, they're registered, and then they can be sold."Julian:But in order to do this, this channel which we call the cross-border channel, only limits the amount of products that you can sell to an individual consumer in China on a given month or a given year. There's a quota in terms of absolute R&D value. Whilst it's an exciting channel and it continues to grow, represents close to 20% of the ecommerce market, obviously there are restrictions for that. We started our business as a cross-border business which allows us to work with brands anywhere from Farmacy to The Ordinary, to Drunk Elephant, Supergoop!, and we really have an incredible partner portfolio. And to be able to build their presence in China by creating a profile for them on social media in all the different channels, on Tmall, and really build a brand from zero and continue to grow them there across multiple channels. That's how we started.Julian:Now, we currently have globally close to 300 employees in the company now, most of which are based in China. And I think what we do as a business is really provide that one-stop-shop service where we really build your brand. Where we call ourselves not a distributor. I would almost call ourselves the general manager of your brand in China, because we do everything that you would do as a brand owner by operating your brand in a foreign market.Stephanie:Yeah. What are some of the tests that you do to figure out what the market here even wants this? Because that seems like a big thing. If a brand comes to you and they're like, "I'm selling this," and you're like, "That might not even go well here." What are some things that you think about if a brand should even try to enter China.Julian:Yeah. I think, I mean that's the million dollar question. And I think what we do, we've gotten a lot better at it because I think the consumer there is very discerning, even though a lot of the information about that brand is not readily available on Chinese social media. There are ways to get it, and people do find out about it. What we typically do for any brand that wants to work with us is really have initially a conversation to really understand what the point of difference of the brand is. And really just see if there's a product market fit. We do a lot of desktop research around the brand, not only in its home market but in China to see how big that opportunity is. If someone comes to us and says, "Oh, we want to launch blonde hair dye in Shanghai and we think it's a big market because it's big in the UK," we have to question is there a demand for people to dye their hair blonde.Julian:And I think that's what we do, and we've gotten better at, is we test a lot of the products within our team. We have experts in each of the categories that we manage who really are our first port of call in terms of trying to see if there's an understanding or a demand for this product. Remember, all these brands have zero social awareness, and as the market's got more and more expensive to launch a brand, it's really important for us to make sure that if we get behind it, we're going to be able to spend the marketing dollars to get the brand to where it needs to be for it to make sense financially.Julian:After two weeks of very deep due diligence on the brand, we'll go back to the brand founder and say, "Listen, we think your hero product in America is this, but you know what? Actually in China, we think it's A, B and C." That helps us have this conversation and once we get to that point where we think that there's an alignment, we then start working on financial terms on how we would work together.Stephanie:What's interesting is that your background in the hedge fund world seems like it would be so helpful when coming and analyzing brands, and looking for opportunity.Julian:That's right.Stephanie:And looking at competitors and stuff. I mean, it seems like a perfect fit of how you came about even into this world, which is really fascinating.Julian:I think the hedge fund world really gave me an appreciation of data, and really thinking about data in a different way than I would normally do. For us to, whether it's analyzing the influences that we work with, or analyzing the livestreaming broadcast that we'll do tonight with Austin Li, or analyzing LTV and CAC on the brands that we manage, it's really become you're heavily reliant on it because if you don't rely on it, then you start to not make better decisions.Julian:And what we've done at SuperOrdinary is using that data that we give our brands, our partners, visibility into the consumer in China. And that gives us informed decisions on what products to make next. And I think that's really exciting for our brand partners, to know that this product, this moisturizer, may be too viscous on the skin. Or, this tint doesn't blend well with this lipstick shade. It's too bright. All of this information helps guide their product development. And for us to be successful, they have to be successful in their product development. So, data has become a really big part of our business model.Stephanie:Is there a different way they have to go about collecting the data there? Versus in the US, maybe you would do surveys, you would just directly ask, you would do your email marketing stuff. How would you go about collecting that data in a way that keeps you safe?Julian:Well, I think everything you learnt about business in the US market, you leave at the door when you walk through Shanghai Airport. And I think that's where you have to really come in with eyes wide open to say, "How is the consumer interacting?" First of all, there's no websites in China, so you're working through these platforms. And we have a market in the US where you have a very large amount of websites in the US market, whereas in China you have zero websites. But you have all these platforms. The world's bifurcated between platforms and D2C websites.Julian:And our view at SuperOrdinary is that platform is where the markets head to. The websites are where you discover your brands, you learn more about the content, you go to Instagram, you go to Sephora. But at the end of the day, where do you gravitate to? Well, where you're buying your products, on Amazon, on Tmall, on Lazada. And this is where I think we really try to create this vision of where SuperOrdinary is headed. And it's very important that our brands believe in this strategy too, because this is the direction we think beauty is headed.Julian:In China, I think to your question collecting data, the data that we get is readily available. You can see what people's revenues are by looking at Tmall data. But I think what's interesting is that we have a lot of other platforms, like the equivalent of Reddit and Quora that allow us to see what people are asking about brands. They're looking up ingredients. They're looking up what squalane means. They're asking what hyaluronic acid does to your skin. And that kind of data there is really important.Stephanie:I mean, how would a brand even think about getting in front ... I know you're talking about platforms and different ways to think about it. So any brands here are used to paid media and email marketing and Instagram and all that, so I know you have to just completely turn off all those ideas and start from scratch. How should a brand think about entering a new market? Even trying to get their product there is one thing, but then trying to get the word out, especially if they aren't working with a firm like those. How would they even go about that?Julian:Well, I think that historically, when a brand has entered the market it had a number of choices. One is to go through a multi-brand website that sells products and posts it into China. The problem with that is that your product may or may not get to the end consumer, so there's a lot of risk. That channel is obviously a very small one.Julian:Two is to go in it alone. Go to China, hire a team, spend 10 million dollars. Really go nuts. And after five years, you'll have lots of learnings. Pretty much what I've done, and figure out oh my gosh, there must have been a better way to do this. I'm not only spending a lot of money, but I'm losing time.Julian:Really, the way we approach our playbook ... And it is a playbook, because it is after many years of learnings, is making sure that you focus on the brand and what it stands for, making sure that the messaging behind the brand is consistent. You don't want 16 different platforms saying 16 different things about your brand. And also, the other thing is there's no such thing as seeding. You can't just send out 100 packages and expect to receive 100 posts. So, it opens a pay-per-play environment. And that's because the cultures are very different, too. Understanding the culture is very important to know where is your consumer spending most of the time? I think it would shock most people that 88% of the beauty market is Gen Z and Gen Y, Millennials. And more than 50% are purchasing products on their mobile phone. And they're looking to spend more and more on skincare and color.Julian:I think understanding that just helps you frame how do you, again, those consumers. Where are they spending their time? They're spending their time on TikTok, or Douyin in China. They're spending their time on Little Red Book to discover ... And so we at SuperOrdinary have a very large team now that speaks to over 40,000 influencers or KOLs, directly or through agencies. And I think because SuperOrdinary has a very exciting portfolio of brands, we're able to authenticate the types of brands we work with. So, we're able to work with the very best livestreamers in China. We're probably one of the most active in the livestreaming area. And that creates a lot of awareness around the brand.Julian:Building a brand from zero to one is the hardest part. It's the most expensive part of the curve. And then year two, year three should be easier. Getting it right is very important, so providing a very concise go-to-market strategy, making sure that the messaging, whilst it's in local language and it feels local to the consumer, is not different to what it is in the US. We don't want to be talking about a brand and not be in line with the brand guidelines, but making sure that the emojis, the hashtags, the cute names around the products really make sense to the local consumer. There's a lot of hard work that goes in before we even launch a brand. It's not just putting it on Tmall and then putting a price, which is traditionally what a lot of the local TPs have done. We really feel like you have to take a much stronger brand view about building that channel.Stephanie:Yeah. I mean, totally agree. What are some of the biggest surprises, maybe, that brands have? When you're going through and you're working with them and maybe you say, "Okay, but we need to do it this way," or, "This is what they're expecting," or, "Influencers are the way here. It's not just a nice to have like it is here. It's like, this is the way to go." What are some of the surprising things that brands maybe aren't expecting when you work with them?Julian:I think volume. Volumes can get big very, very, quickly. It's not uncommon that you will enter a livestreaming event and will do 3 million in sales in 20 seconds. The market is that much bigger. But at the same time, in the US we're used to growth, very steady, 10, 20% every year. And that's achievable. And in China, something could happen where a very big celebrity will go to London and find your product and talk about it, and then boom. It's all gone in China. You cannot find it. And it's just because the absolute size of the market is that much bigger than the US, and that when the community is all on their phones buying and following these influencers, it's very much an influencer-led market and celebrity-led market. I think that shocks a lot of brands. Why doesn't it have some steady growth?Julian:I think they also realize, the shock, the difference is that it's how text-heavy the interaction with media is. While here in the West we're very visual, in the East it's very much about information. Before you even get to the ingredients, there will probably be seven pages of text telling you about the product, the storyline. And then at the end, there will be some more information about the product itself. It's really important to realize that's how they shop. I think that's another one.Julian:I think yeah, I think also the market there moves very quickly. It's very saturated as well, because everyone sees China as almost like the Holy Grail during the COVID environment. I can't tell you the number of times people have asked me, "Oh yeah, this is a must have." Also, I think on the downside is just measuring people's expectations lower. Just because it's a big market, doesn't mean your first year you're going to do 10 million in sales. It's really about it takes time to build a brand. Five years, minimum, in the global market, so why should it be any different in China? My advice is really be patient with your brand. If you give it the love and tender, loving care over the next five years to make sure that it's there in five years. You don't want something doing this and doing this.Stephanie:Yeah. I mean, that's what I was kind of thinking when you said okay, you could do 3 million in sales in a matter of seconds. How could a brand think about setting up maybe a longer-term strategy there? Because when I'm putting on my US-centric view, I'm like okay, you've got SEO stuff, you're getting to the top and you start ranking, and then people see you more because you've proved that you're best long term, and Amazon do the same thing. And there, it feels like if it's so based on maybe influencers and celebrities, because you can have these blips of when you can get in front of people. How do you maintain a brand there long term, where it's not just crazy sales and then to until you have your next celebrity or influencer talking about you again? How do you think about that?Julian:I do think that's a billion dollar question. Really believe.Stephanie:I do those in my head, billion dollar questions.Julian:Because I feel like China has gotten to a cycle or a rhythm of doing shopping festival after shopping festival, whether it's 11.11, 12.12, 618, Secretary Day. These events become so gravitational for the consumer because they know they're going to get the best offers on those days. Naturally brands, if you don't participate in them, you miss the traffic which helps get you more and more awareness.Julian:I think channel dispersion is important because you don't want to be so focused on one channel versus the other. But I think with the opening up of the market with the removal of animal testing it's going to allow us to become a much more measured approach. And what I mean by that is just imagine if you could only sell your brand through Target. And you live and die by Target's traffic. Of course you're going to play along the rules that Target might have given you to go and say, "Oh, here you go and sell that."Julian:If you can imagine that you can leave Target now and open up in all these different retailers in the US, now you have a lot more control about your brand. Just like that in China, I think we're going to have this opportunity to build brands in a much more succinct manner, and open the doors that we think best represent the brand and not have to scattergun it through all these different social channels.Julian:And also, it's fair to say that the consumer now will get to touch the brand and the product for the first time in these physical stores. And it's not just Sephora. There's seven to 10 other competitors in China which have got insane new retail experience, so I think the market there is 10 to 15 years ahead of the US in many ways. And that's another shock to most brands, is like, "Oh my God. This really, truly exists?"Stephanie:Yeah. What are some of these experiences that are so far ahead that maybe we should be looking into?Julian:Yeah. I think the consumer, when they go to a retail store in China, traditionally you go to a Sephora which is really much about it's glossy black, it's got music, you've got these beauty assistants that will come in and they would really sell you the product. China has also gone the other way, where they've removed all the beauty assistants and you go in there and it almost feels like a ghost town. But you get to try all these product and sample sizes. There are examples of that. And there's a shop called Harmay, H-A-R-M-A-Y, you can Google it, have a look. It looks like a museum. And they're 10,000 square feet, and it's very Instagram-able. That's a word. But it's one of these things that I think has really changed the way that people are interacting, because people want to drive traffic towards the door, there has to be a reason. Especially when you can buy everything online.Julian:I think that's really exciting. And I think I always get asked the question of, why is livestreaming working in China versus US?Stephanie:Yeah. That's a big one. Whenever people have come on here and talked about ... We had one guest who taught Harvard, and they brought a livestreamer from China over to show how many Harvard t-shirts they could sell, or hats or something. And it was insane. But then also it was like, I don't know if that would work here. I don't know. I just doesn't feel like a similar market around how it was happening. I don't know, it just didn't feel very familiar.Julian:Yeah. I think culturally, in the US and the West we don't like to be sold to. And that's why Instagram is very much a place where you build relationships with the other person. I think that's fundamentally where the big difference is. And remember, livestreaming in China is a business. These livestreamers are starting work at 6:00 PM and clocking off at 2:00 AM, and they do that 365 days a year because it's a business. And they have tens of people underneath them that are helping them bring in product to talk about. I think when you think about this is your starting block, and when you think about in the West, I don't think people will approach livestreaming in the same manner.Julian:I think at the end of the day, the winner in livestreaming in my view is that it will be the platform. I would make a bet that Amazon would probably be the leader eventually, because they're the ones that are going to be able to fulfill and deliver multiple brands and multiple products to the consumer in a very fast fashion. However, it's exciting to watch all these new platforms come about into the space.Stephanie:Yeah. Are there any other trends that you see happening in China right now that you're like, this could work in the US? Or, this should definitely be brought back because people would love that here?Julian:I think China's done a really incredible job of cross-collaborations with really interesting partners, like very nonsensical to the West. I don't know. In the West, you'd see a clothing brand pair up with a skincare brand. But in China, they'll go KFC will do something with a perfume brand. Or, a bubble tea will work with Fenty Beauty. Really, they like to think out of the box in the market, and I think that's really exciting.Julian:I do like the idea of sampling. I think sampling is something that the US has always been involved with, these boxes that get delivered to the customer and these subscription boxes, whether it's Birchbox or BoxyCharm and all these different ones. In China, I see that there's this interest to go and try sample size products at stores. I think that could eventually translate over here, and I think that would be well received.Stephanie:Yeah. I mean, I think about Costco. I wonder how much business they've lost because people like samples.Julian:They do, yeah.Stephanie:I mean, yeah. It seems like there is the stores that are okay with letting you try everything. And I know COVID mixed that up a bit and made it harder to do that, but I wonder if it will lean heavier into that because they think that's such a great way to sell. But it seems like some brands are kind of stingier, like I don't want to give this away for free. And it'd be interesting to have a case study of like well, when you get a sample, here's the ROI and the LTV just based off that one, little, teeny sample that you did give away consistently. Not just once a week when you send someone in to be an ambassador.Julian:Yeah. No, I think that's really exciting. I do love the idea that I think the US is incredible at creating these ideas. [inaudible] has done a great job and really given the consumer a more accessible way to try products. But we have to always ask ourselves the question, what's going to drive the end plus one customer to go to the next multi-brand beauty store? And I don't know about you, but how many times do I get ... I'm buying my groceries online because I don't to go and queue up. I mean, this is the trend and it's accelerating faster and faster.Stephanie:Yeah. Yeah, I agree. The one thing I'm thinking about now too is that it feels like in some ways, the US and Chinese buyers are the same, and in other ways very different. Thinking about the sale aspect where it's like, that's big in China. And actually, it's kind of like going away here. Why are we doing these Black Friday events? There's no point. And that's once difference.Stephanie:And the other one I'm thinking about is all these new D2C companies popping up where you see consumers here kind of falling in love with the brand, which is very different than maybe even five years ago. And maybe you didn't always know who the brand was behind the product. Are the buyers in China similar, or are they not really open to new brands? Or do they not really want to hear about the story? What are the differences there?Julian:I think for example when we started SuperOrdinary, we saw this opportunity to bring clean beauty into China. Which at the time, there was no social listing around clean beauty. If you checked out clean beauty packaging, clean ingredients, there was really nothing there. And that was very important. I think the US, where they're ahead of China in this respect, is the brand story, the mission behind it. What does the brand stand for? What's the why? I think those types of ideas are becoming more and more important in China. We're starting to see brands really care about the environment, the packaging, what they do. The say/do ratio, we call it. Julian:But I think one of the learnings we had, and it's why I think SuperOrdinary, we moved to the US to really build out the Amazon business. Because we saw the opportunity of what we were doing in China and reapplying that to beauty on Amazon. Everyone knows the story that there are rogue sellers on Amazon. There's plenty of opportunity. And over one third of all beauty purchases are now on Amazon. And it's like this dirty, little secret we all know. We're all purchasing our toilet paper, our mineral water on Amazon, so why don't we buy our skincare?Julian:We set up a team. We have a team just under 25 people here in the US focusing on building brands, the story, making sure their D2C websites look exactly like they do on Amazon. And it's just been really exciting, because in five years' time from now, I think if you ask yourself the question, "I want to buy a product today and I want it on my doorstep in 30 minutes, who's the player that's going to be able to do that?" And it's not your own D2C website. It's really the part that can actually have the tentacles everywhere that's going to be able to do that.Stephanie:Yeah. Yeah. That's going to be huge. All right, well with a couple of minutes left let's shift over to the lightning round. Lightning round is brought to you by Salesforce Commerce Cloud. It's where I ask a question, and you have a minute or less to answer.Julian:Oh, wow.Stephanie:Are you ready, Julian?Julian:Let's go.Stephanie:All right. If you had a podcast, what would it be about and who would your first guest be?Julian:I would invite Anthony Bourdain. I just think he's the coolest guy, and I really enjoyed his international aspect on traveling and eating. I love eating.Stephanie:Yeah? He'd be your perfect guy?Julian:Yeah.Stephanie:So, a show all about eating and food, then. I like that.Julian:Yeah, exactly. Definitely nothing to do with ecommerce.Stephanie:Yeah. That's good. Well, when you want to stay on top of new trends that are popping up, how do you stay on top of that? Where do you go? What are you looking at? Yeah, how do you know what's hot?Julian:I'm lucky enough to have three boys, who are 16, 14 and 12.Stephanie:Oh, so they know.Julian:Who keep me on my toes, yeah. I actually ask them, and they find everything on Twitch. I usually ask them, and then they frown at me like, "Dad, what are you doing in makeup?"Stephanie:You can ask makeup stuff on Twitch? Wow. That might be a new-Julian:Yeah, it is. It's true.Stephanie:What do they ask?Julian:Well, they just find out ... They know everything from men's grooming, and they get targeted. And it's so funny, because the young one, he said, "Dad, what's manscaping?" I'm like, "Where did you learn that from?"Stephanie:We'll talk about that later.Julian:I'm learning about new projects and new things all the time.Stephanie:Oh my gosh. That's awesome. That could be a whole, new trend there. Go on Twitch. Ask the people. They'll let you know what all the trends are.Julian:That's right.Stephanie:What was an idea that you thought was brilliant but ended up failing?Julian:Oh, I've got so many of those. I'm trying to think of the one that's the least embarrassing.Stephanie:You have embarrassing?Julian:During COVID, I was like, wow. I was thinking about everyone is staying at home. Everyone is on these Zoom class, why doesn't people create comfortable clothes? Maybe I should start a pajama company. And I quickly had a handbrake on that. So, I didn't do that. But I've also done other things. What else did I do? I invested in a pool cleaning company back in the day, and that was my first, real investment. And I had a very big learning from that because I gave them all the money upfront. And the second day, he never showed up for work. I'm like, "Huh. That was a bad trade."Stephanie:Never saw that dude again? Oh my gosh.Stephanie:All right, what's up next on your reading list?Julian:On my reading list. I guess I'm a creature of habit. I think one of the books I wish I read 20 years ago, it was available, was Ray Dalio's Principles.Stephanie:Yes. So good.Julian:I think he gives you this honest look at yourself. It's very introspective. And tells you how to build teams. I recommend everyone in the world to read that book over and over and over again.Stephanie:Yeah. He's such an interesting person. All his philosophies, and I think yeah, he came and spoke at Google when I was there. And just how he thinks about rating his employees, have you read about this?Julian:Oh yeah, of course.Stephanie:You get a rating.Julian:I know.Stephanie:And if you're this level, you actually just probably shouldn't speak up until you get to this level, but everyone gets access to everything.Julian:I know. The scorecard is like a baseball card. I mean, but it gives you a very different perspective about radical transparency. And also, teaching you how to take constructive criticism in a positive way, knowing that collectively the information in the room will allow you to make better decisions.Stephanie:Yeah. Yeah. Love that book. Well, awesome. Well, Julian, I've loved having you on the show. If people are trying to get into China and they're looking for help, where can people find out more about you and SuperOrdinary?Julian:Yeah. We have a website, SuperOrdinary.co. Not .com. Thank you, whoever took that website away from us. We'll find you. Or, reach me on JulianReis, R-E-I-S, @SuperOrdinary.co. Really, thank you so much, Stephanie. You're wonderful. It's so nice to speak to you.Stephanie:Thanks so much. It's been awesome.
Jaiden takes you through the entrances looks from season 6 of RuPaul's Drag Race All Stars. Curious about beauty subscription boxes? Jaiden's got you covered, he reviews his June box from BoxyCharm, as well as his experience with ScentBird. If you enjoyed this episode, follow us and subscribe to the show: you can find us on iTunes or on any app that carries podcasts as well as on YouTube. Please remember to subscribe and give us a nice review. That way you will always be among the first to get the latest GSMC Social Media News Podcasts. We would like to thank our Sponsor: GSMC Podcast Network Advertise with US: https://gsmcpodcast.com/advertise-with-us Website: https://gsmcpodcast.com/gsmc-beauty-tips-podcast Apple Podcasts: https://podcasts.apple.com/us/podcast/gsmc-beauty-tips-podcast/id1490390072 GSMC YouTube Channel: https://www.youtube.com/watch?v=nnNnGMp0Jaw&list=PLF8Qial15ufpPnxs1xqANLSJVL0LPcf kj"list=PLF8Qial15ufpPnxs1xqANLSJVL0LPcfkj Twitter: https://twitter.com/gsmc_beauty Facebook: https://www.facebook.com/Golden-State-Media-Concepts-Beauty-Tips-Podcast-1599163657065992/ Disclaimer: The views expressed on the GSMC Social Media News Podcast are for entertainment purposes only. Reproduction, copying, or redistribution of The GSMC Social Media Podcast without the express written consent of Golden State Media Concepts LLC is prohibited
Liz recaps The Bachelorette, Real Housewives of New York City, and her May and June BoxyCharm boxes. Plus: a review of The Housewife and the Hustler.
Derric Haynie is the Chief E-commerce Technologist for ecommercetech.io. After seeing a disconnect between e-commerce teams and the tools they were using, Derric started his company to help these businesses find the right technology for them. He has years of experience in marketing, technology, and e-commerce and is a renowned expert in Shopify applications and tech. Before starting EcommerceTech.io, Derric held executive roles at a number of e-commerce and marketing companies, including Gorgias, BoxyCharm, and Vulpine Interactive. Outside of work, he volunteers for GrowthX Academy, where he mentors and advises students interested in becoming expert growth hackers. In this episode… How do you choose the right platform for your e-commerce business? The answer may be more complex than you think. Your e-commerce platform significantly impacts your bottom line, ability to scale, and how much you can customize, among others. While each platform has its own pros and cons, finding the right one can make the difference between a thriving company and a struggling one. Derric Haynie built his business, EcommerceTech.io, around finding the right tools for e-commerce companies. He is an expert on Shopify, one of the leading platforms on the market. Now, he's here to discuss the burning question: how exactly does Shopify compare to Magento, an e-commerce platform known for its ability to handle complex marketplaces? And, which of these two platforms is best for your business? On this informative episode of the Ecommerce Wizards Podcast, Guillaume Le Tual sits down with Derric Haynie, the Chief E-commerce Technologist at EcommerceTech.io, to discuss the benefits and limitations of Shopify versus Magento. Together, they talk about the target demographics for both platforms, the differences in customization, and the exciting impacts of AI integration. They also dive into which new extensions are going to help your e-commerce business thrive. Tune in for more!
Potential to Powerhouse: Success Secrets for Women Entrepreneurs
Lauren Frances is a powerhouse in her own right. She is a world renowned love expert and dating coach, who is well versed at working with powerhouse women to define their romantic brand, and find bodice ripping love. She is an internationally acclaimed, best selling author of Dating Mating and Manhandling, a book which has been printed and circulated in eight languages worldwide. She is a frequent speaker and guest expert on television. Lauren is also an entrepreneur, and romantic impresario. In our interview, Lauren speaks about when she had an ah-ha moment and realized that she wanted to be an entrepreneur. Creating an empire is a challenging task; however, Lauren figured out how to do it – she explains the process behind building her Love Coaching and Man Magnet brand. Tune in as Lauren answers the most burning dating questions that every woman has, and she gives pointers to my ladies who think that they can't find the man of their dreams. In This Episode: [01:30] When Lauren had an ah-ha moment and realized that she wanted to be an entrepreneur. [12:50] Lauren tells the story about getting rejected by every single publisher for her book manuscript. It took 9 years before it was published - but she never gave up! [18:00] Building an empire is not an easy task; Lauren speaks about how she built her empire around women keeping love. [25:55] Three important pointers for women who feel like they can't find the man of their dreams. [28:00] Men are still attracted to successful women; don't let people tell you otherwise! [37:10] We've entered a golden age of romance because of COVID; the opportunity right now is to create love! [48:50] Every single woman wants the answers to these dating questions – Lauren gives us the scoop! Key Takeaways: If you are looking for love, you need to invest time into the endeavor. In addition to time, invest some financial resources into finding love. For instance, you can pay for a professional photoshoot to make your online dating profile stand out. Age shame is done! You can be honest about how old you are in your profile. Paint a romantic vision about what it is that you want to manifest through your photos online. Quotes: “I didn't set out to be an entrepreneur, but I am creative, and I'm also very strategic.” “It's hard to know how to be brave and love in the right way.” Bio: Lauren Frances is an internationally acclaimed love and relationships expert, bestselling author, speaker, entrepreneur, and romantic impresario. Lauren Frances is a master at teaching single and partnered women how to find, create, and keep love. A prolific content creator, her digital podcast programs, bestselling books and transformational seminars have inspired legions of women around the globe to create deeply fulfilling love lives - and bodice-ripping romances! She's been called "The Flirt Fairy" by Victoria's Secret,"The Doctor of Love" by Extra, and "The Man-whisperer" and uniquely effective and empowering advice has inspired countless women around the globe create epic love lives. Her live events, podcast programs, Romantic Rebrands that show women how to succeed at finding love online have been featured on The Doctors, The Real Housewives, OWN, BRAVO, NBC, and more, and in publications like Glamour Magazine, Woman's Health, Men's Health, Self Magazine, Cosmopolitan, Flaunt Magazine, and more. Lauren began her career as a columnist for Flaunt Magazine and authored the bestseller "Dating, Mating & Manhandling” (Harmony Books) which has been translated into eight languages. Her digital podcast programs for every phase of dating, and deeper partnerships, like Legendary Love, The Ring, and her Man Magnet Makeovers, have thousands of graduates. She launched her romantic lifestyle brand, Lovescript, in 2019, which is regularly featured in Fabfitfun, and Boxycharm. CONNECTIONS: Find Lauren Frances on Twitter and Instagram. Visit LaurenFrances.com. Check out our website, Potential to Powerhouse, for more details and to learn about past, present, and future guests. Be sure to follow us on Instagram and Twitter, and join our Facebook Community for a deeper connection with the P2P tribe. Grab your free copy of our guide, 4 Daily Habits Essential to Becoming a POWERHOUSE Entrepreneur, and don't forget to subscribe to our show and leave a rating and review. Do you know any other female powerhouses that could benefit from listening? If so, please let them know to follow us on Apple Podcasts, Spotify, or wherever they like to listen to valuable audio content. Until next time… High Five Links Mentioned: Website: https://laurenfrances.com Instagram: https://www.instagram.com/LaurenFrancesLove/ Facebook: https://www.facebook.com/LaurensLoveRx/ Twitter: https://twitter.com/laurensloverx LinkedIn: https://www.linkedin.com/in/lauren-frances-a0195a3/
We love makeup so naturally skin care should be important too! You get one face and you should take good care of it. We tell you all of our favorite products! There is a lot of BoxyCharm items in here. We highly recommend you check them out!
BoxyCharm founder Yosef (Joe) Martin shares with us why subscription services are one of the best things you can do for your eCommerce business. With his unique vision as CEO, BoxyCharm quickly became a major disruptor in the online subscription beauty box industry as the first brand to deliver full-size products to members. Yosef (Joe) Martin is the founder of BoxyCharm, a Miami-based online subscription beauty service launched in 2013. Today, the company ships more than 1 million boxes monthly. Join our community! www.facebook.com/groups/lunchwithnorm/ Produced by Kelsey Farrar Theme Music by Hayden Farrar
Derric is the Chief eCommerce Technologist at eCommerce Tech, Since 2014 he's worked across the eCommerce world – he's been a marketing agency CEO, and been in house running the marketing for a beauty box subscription box called BoxyCharm (recently sold for $500m to Ipsy) AND helpdesk service Gorgias (recently closed a series A funding for $14m). Derric is all about getting the right tech stack in place for your business. In this episode we discuss just what that means - and Derric shares lots of tips on what you need and how to get it. Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivate&utm_medium=episodenotes (KeepOptimising.com) Episode sponsored by https://www.klaviyo.com/?utm_source=podcast&utm_medium=referral&utm_campaign=masterplan (Klaviyo) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Today we've got Anthony Saleh filling in for Anand and we're discussing when the election results will actually come in, the way Los Angeles is preparing for unrest, Harris County's controversial drive-thru votes, Kyle Rittenhouse being extradited to Wisconsin, a federal judge's halting of Trump's limitations for TikTok, what lengths Amy Coney Barrett is willing to go to for Republicans, Poland's abortion ruling and subsequent protests, the 99,321 new COVID cases in the U.S., how work from home has caused people to be working more, the CDC's green light for cruise ships but not cruise passengers, the three mistresses testifying in Dr. Dre's divorce, the $1 trillion increase in billionaire wealth during COVID, which cities are best for tech workers, the massive bets that have been placed on stocks skyrocketing post-election, Inspire's pending $8.8 billion purchase of Dunkin', Nestlé's $1.5 billion purchase of Freshly, Ipsy's $500 million purchase of BoxyCharm, Karen of the Week, and more. With one stick of Liquid I.V. in 16 ounces of water, you get 2-3 times the amount of hydration as plain water. You can get 25% off when you go to https://liquidiv.com/ and use the code GROUPCHAT If you want a chance to win a "No Karens Allowed" mat, head over to Instagram and find our giveaway post! Details to enter are on the post and remember, don't be a Karen! Biggest Week Ever – Group Chat News Apple keeping its customers happy. [3:34] Nancy Pelosi playing the Trump game. [10:45] How the country is prepping for bad behavior. [16:36] What is means to be a President in this country. [21:07] When will we know the election results? [24:07] ‘Highlight guys’ do NOT move the needle. [33:35] Group Chat Predictions: Election 2020. [38:35] They NEED to make an example out of Kyle Rittenhouse. [43:05] What’s going to happen to my beloved TikTok? [44:42] The tale of two cities for Amy Coney Barrett. [50:47] Religion better be careful. [53:51] It’s Superbowl weekend for the ‘rona. [56:50] The shift in time dynamics brought to you by the coronavirus. [1:02:00] CDC’s guidelines for cruises. [1:05:32] Group Chat Reads the Ads. [1:08:50] Dr. Dre’s brutal divorce continues. [1:12:13] The best cities for tech workers to move to. [1:15:22] The stock market is comfortable with a peaceful transition of power. [1:20:09] Sales Chat. [1:21:38] Karen of the Week brought to you by our friends at Keeping Up with the Karens. [1:26:47] What’s in Dee’s DM’s? [1:38:15] Group Chat Announcements. [1:43:50] Related Links/Products Mentioned Cities Gird for Election Day Unrest When Will We Know the 2020 Presidential Election Results? A Guide to Possible Delays Court fight over Harris County drive-thru votes raises alarm Kenosha shooting suspect Kyle Rittenhouse extradited to Wisconsin Federal judge halts Trump administration limit on TikTok Judges Are Already Testing How Far Amy Coney Barrett Will Go for Republicans Poland Abortion Ruling Sparks One of Country’s Largest Protests in Years U.S. reports record 99,321 new coronavirus cases as scientists warn latest surge just beginning With No Commute, Americans Simply Worked More During Coronavirus Poland Abortion Ruling Sparks One of Country’s Largest Protests in Years U.S. reports record 99,321 new coronavirus cases as scientists warn latest surge just beginning With No Commute, Americans Simply Worked More During Coronavirus CDC Says Cruises Can Set Sail Again But Passengers Will Not Be Allowed on Board Dr Dre’s Wife Exposes THREE Of His Mistresses, Asks Them To Testify In Divorce The best cities for tech workers to move to, outside of SF and NYC Traders are buzzing about a mysterious market whale that's placing massive bets on stocks skyrocketing post-election Dunkin’ to Be Sold to Inspire Brands for $8.8 Billion Nestlé acquires healthy meal startup Freshly for up to $1.5B Ipsy Buys Makeup Box Rival BoxyCharm in $500 Million Deal Lil Wayne is the latest rapper to support Trump, much to Twitter’s ire Connect with Anthony! IG: @dudebro Connect with Keeping up with the Karens! IG: @kuwtkarens Connect with Group Chat! Watch The Pod #1 Newsletter In The World For The Gram Tweet With Us Exclusive Facebook Content
The Shrimp Tank Podcast - The Best Entrepreneur Podcast In The Country
This week in Boca Raton, we present to you the tenth episode of their Fireside Chat series. Joined by the owners of BoxyCharm, FAU Tech Runway, Green Wallscapes, & Gravity + Oxygen Fitness, this is a series where business owners discuss strategies of how to survive and perhaps even thrive in the midst of the COVID-19 epidemic. No matter what kind of business you own, we have the tips and tricks you need to make it through to the other side.For more info, visit https://shrimptankpodcast.com/bocaraton/
The Shrimp Tank Podcast Boca Raton - The Best Entrepreneur Podcast In The Country
This week in Boca Raton, we present to you the tenth episode of their Fireside Chat series. Joined by the owners of BoxyCharm, FAU Tech Runway, Green Wallscapes, & Gravity + Oxygen Fitness, this is a series where business owners discuss strategies of how to survive and perhaps even thrive in the midst of the […]
Goose Abuse The goose is back at at it again guys. Welcome to the first day of June. To celebrate we try to help a customer with their speakers by installing a goose that fetches them gay porn. The goose also causes another couple to have a complete meltdown for some strange reason, Ray! We also helped an ABC Mouse customer upgrade to our $49 per day premium service, helped a lady to locate her missing dresser and helped with another Boxycharm subscription, and many more. We also got Kevin to sing a brand new message from Jeffrey! Don't forget to get an extra 2 shows every week please subscribe to our Patreon! Thank you as always to our kind supporters, all the people that listened live on YouTube and everyone checking out our podcast. I love you very much and keep it locked to macronshow.com where Macron will be doing a Patreon.
Erika Hernandez is Cuban-American, an event marketer, a philanthropist, a mother, and a creative powerhouse at heart! Originally from Hudson County, NJ. Erika moved to Florida in search of a better work-life balance for her and her family. Currently, she is the event marketing manager at BoxyCharm where she plans and executes events throughout the country. On March 2017, Erika’s good friend suggested a slogan to print on a tshirt “Latina Made” for an upcoming speaking event. In that google search she not only realized no one had trademarked the slogan but she was astonished by what the search engines revealed. Erika came face to face with the reality of the stigma behind such a powerful phrase and from there Latina Made Not Maid was born alongside her longtime friend and co-founder Ana Martinez. In this episode Erika shares her mission to change the algorithms by highlighting Latina women who have MADE it and break the stigma behind the Latina Maid. You can keep in touch with Erika @lifebyerika and follow @latinamadenomaid. Also, leave us a review or drop us a line on DM we love to hear from you! Love, Alex & Gaby
Episode 06 - Unofficial Official Chithost Amber is back to help me with episode 6! This week, we talk about the People Under the Stairs show we attended, music, upcoming movies, what's trending, subscription boxes, and more! We even do an on air tasting and review of this months Universal Yums box! Make sure you comment and ask us as may questions about the episode! Intro music is "We'll Be There" By People Under the Stairs @peopleunderthestairs on soundcloud FB - www.facebook.com/putsmusic CHECK OUT LIKE OF PAC DIV! http://www.callmelike.com/ @callmelike on Soundcloud and social media! CHECK OUT VILLAIN PARK! http://villainparkla.com/ @Villainpark on Soundcloud and social media! Music played in this episode: -Lenny Kravitz "Who Really Are The Monsters?," "It's Enough," and "It Aint Over Till It's Over" -Metric "Dark Saturday" and "Now or Never Now" -G. Love and Special Sauce "Milk and Cereal" (not available for stream) Check out our playlist or search for yourself on Spotify for the music mentioned this episode! CSP playlist: https://open.spotify.com/user/l8tnrfqj7uiuel9djpgh37lnf/playlist/5JsnZHoFVvBpWLaNehnuw4?si=2SsEd4Z9RGqiBIudepBCyA -Mary Poppins Returns in theaters December 19th, 2018! -Captain Marvel in theaters March 2019! CHECK OUT THESE SUBSCRIPTION BOXES! -Universal Yums https://www.universalyums.com/ -Boxycharm https://www.boxycharm.com/ -The Nick Box https://thenickbox.com/ -FabFitFun Box https://fabfitfun.com/ Any questions, comments, concerns, or suggestions? Leave a comment, send us a message, or send an email! FOLLOW US ON TWITTER!!! @chitshowpodcast We are now on Soundcloud AND the Stitcher podcast app! Outro music is "Abyssal" by Anitek! Please support the artist! Bandcamp - anitek.bandcamp.com/ Soundcloud - @anitek
Yosef (Joe) Martin is a self-made entrepreneur. Currently the Founder and CEO of BoxyCharm, #176 on Inc's 5000 list of fastest growing companies. BoxyCharm is an online beauty subscription that delivers 4-5 full and luxury-size products from popular and upcoming brands valued at over $100 for $21 monthly. Moderated by Aryan Rashed, the co owner of JETSET MIAMI, a chain of boutique fitness studios with 8 operating locations in South Florida and growing...Let's dive in! Here are the topics addressed and timestamps: 2:40 - What is Boxycharm?; 8:38 - How he grew his consumer base?; 16:38 - Influencer Marketing; 26:06 - Building a Team; 30:35 - Creating a Startup without funding; 32:30 - How to approach large clients; 38:35 - Failures and successes of the startup journey; 43:35 Investments; 53:10 Future of Boxycharm; 59:00 Q&A Remember to follow us @thebigideabox @thelabmiami @knightfdn @startupfiu @endeavormiami #BrainfoodMIA on Instagram and Twitter! Connect with our guest @yflmartin @boxycharm Share your feedback with this link: bit.ly/2C3fwFj and enjoy the show!! Brainfood Speaker Series is a monthly, hands-on discussion with local entrepreneurs who share the secrets of their success and failures. This monthly event takes place at The LAB Miami, helping Miami startups as well as entrepreneurs understand the opportunities alongside the challenges of launching and growing a business. We're sharing these amazing stories that provide new ideas and key, practical advice to advancing one's own entrepreneurial career. Brainfood is brought to you by Endeavor Miami in partnership with The LAB Miami, LAB Ventures, Knight Foundation, and Startup Florida International University (FIU).
Eric Kau has experience at three Fortune 50 companies as well as two hyper growth startups. He has spent his career building teams and businesses, with a focus on operational excellence through technology and process implementation. He has a track record of financial success, including multiple investor events. Currently, Eric is the Chief Operating Officer at Boxycharm, which is the fastest growth cosmetic subscription box in the industry. Prior to Boxycharm, Eric led Chewy.com’s Merchandising Operations team for 3.5 years, including the record setting sale to Petsmart. He has also held roles at Amazon (GM-Nutrition), Best Buy (Strategy Manager) and Target (various). https://www.boxycharm.com/ In this episode of Kids In The Tank, we discuss: How has your experience as Director of Merchandising influenced what you do now? What's the best financial advice you have for our generation? How did you go from a company that distributes Pet Supplies to a company that distributes Makeup? Looking at our generation now, do you think it's worth going to college? Would you have seen yourself doing this 10 years ago? Where there any times you second guessed yourself about what you wanted to major in? What's the number one factor you think about when trying to decide what to do after high school? What type of advertising do you feel most impacts you? How are you influenced to purchase things? Where do you go to get information about big purchases? What would you like to see changed in the education system? If you could move to any city in the US, which one would you move to? About BizTank Career Exploration Program BizTank provides local Junior and Senior high school students an opportunity to gain exposure to the world of business through a stimulating and interactive program. Consisting of three unique eight-week seasons (Spring, Summer, Fall), meeting once a week on Wednesday nights. Sessions are spent covering a range of topics, such as startups, marketing and on-trend business subjects. In addition, students record, edit and create their own episodes for the Kids in the Tank Podcast. For more information visit us online at https://biztanknonprofit.org/
Subscription boxes are everywhere you look. There are boxes for everything from foods to wines to clothes to makeup. Consumers love them because they're a great way to discover new products and ecommerce leaders love them because of the reliable monthly recurring revenue. But because it's such a successful business model, the market has gotten far more competitive. This is exactly why CEO Yosef “Joe” Martin decided to get directly involved in the marketing for his beauty subscription box company, Boxy
Avengers: Infinity War (SPOILERS!) Boxycharm & Fabricating Excitement On Subscriptions How much of Naomi's life is sustained by VC funding? Follow us at @culturescast, and our hosts at @adrianhon @naomialderman @andrhia
In our second episode, Daisy & Jessica talk about using the phone during dinner, Boxycharm, makeup must haves, a Q & A and when boys lead girls on!
Christine Blackburn, Story Worthy podcast host, tells HER story of divorce, co-parenting, and the powerful lessons she's learned along the way. For a free audiobook check out AudiblePodcast.com/Atomic Visit our sponsor BoxyCharm for monthly beauty boxes at BoxyCharm.com
Christine Blackburn, author and creator of STORY WORTHY joins Sophie to talk divorce, mediation, and what battles are worth choosing. Visit our sponsor BoxyCharm.com for a great monthly beauty box!
➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstoryIn this "Lessons" episode, Yosef Martin, Founder of BoxyCharm, lifts the lid on the unconventional strategies he used to create a beauty subscription box with a cult-like following. Forget chasing fleeting trends – Yosef reveals the power of a truly exceptional product that resonates deeply with your audience. This "product" extends beyond the box itself; it's about understanding what truly excites your customers.Community as Fuel: When your community trends, you get noticed. Learn how Yosef leveraged BoxyCharm's community to strategically fuel trends and create massive buzz.The Sneak Peek Masterclass: Remember the thrill of a sneak peek? Yosef mastered it, using targeted reveals to create hype for upcoming boxes. Precise timing triggered search spikes and discussions, turning algorithms into free publicity machines.Beyond Selling, Building Relationships: BoxyCharm built relationships, not just sales. Yosef highlights the power of a relatable founder who connects emotionally. Consistent communication with a touch of humor became their unique brand language.Customer Focus Wins: Growth isn't just about new customers. Yosef champions a customer-centric approach, urging businesses to obsess over all feedback. It's more efficient to retain existing fans than constantly chasing new ones.Streamline for Success: Ditch endless meetings! Yosef advocates for focused discussions based on urgency. This frees up time to stay ahead of the curve. Understanding trends and features allows you to be the first to adopt new platforms, gaining a competitive edge.➡️ Show Linkshttps://successstorypodcast.com YouTube: https://youtu.be/RRBkTIY0pHg?si=kBHj-7sYnFEpvmWZ Apple: https://podcasts.apple.com/us/podcast/yosef-martin-founder-of-boxycharm-from-zero-to-%24500m/id1484783544?i=1000575813474 Spotify: https://open.spotify.com/episode/6vx7VOT7YhgXTlkZf7AMsu?si=768874c24e684acd ➡️ Watch the Podcast On Youtubehttps://www.youtube.com/c/scottdclaryOur Sponsors:* Check out 1Password and use my code CLARY for a great deal: https://1password.com/* Check out Miro and use my code PODCAST for a great deal: https://miro.com/* Check out undefined and use my code SUCCESSPOD for a great deal: undefined* Shop the eufy video lock: https://shop.eufy.com/VideoLock or order it on Amazon today!Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
In this episode, my guest, Yosef Martin is sharing his an incredible success story, and gives the best entreprenuership advice. Talking Points:What was an inspiration and business concept of starting BoxyCharm?How did it feel and how was your life after selling it for $500M?What was one tip that changed your life?Were you ever rejected? Have you ever failed?What are the essential things to know as an aspiring entrepreneur?Is it essential to know marketing strategies when you're starting a brand?How to hire the perfect fit for your company?The best investment strategyGuestYosef Martin is the founder of BoxyCharm, a Miami-based online subscription beauty service launched in 2013. With his unique vision as CEO, BoxyCharm quickly became a major disruptor in the online subscription beauty box industry as the first brand to deliver full-size products to members. Today, the company has a community of more than 4 million followers across its social media platforms, enjoys more than 10 million monthly visitors online, and is the #1 searched beauty box brand on YouTube. BoxyCharm made Inc.'s 500 as one of the fastest-growing companies in the nation in 2018, 2019, and 2020. In 2020, the company was acquired for $500 million by Beauty for All Industries (BFA), a newly formed beauty innovation platform that is home to IPSY, Madeby Collective, and more.Also, Yosef Martin is a host of the famous Liquidity&Liquor podcast liquidityandliquorHostOlyasha Novozhylova - NotBasicBlonde @notbasicblonde_NotBasicBlonde Podcast - @nbbpodcastOlyasha Novozhylova is the CEO and Founder of NotBasicBlonde brand, dedicated to inspiring young women to create an extraordinary style and embrace their individuality. Model, Blogger, Entrepreneur, Author, AmazonLive Fashion Host, Fashion Editor, and Celebrity Podcast Host of NotBasicBlonde Podcast. As the Founder and Host of NotBasicBlonde Podcast with over 4M downloads and celebrity guests, where no topic is off limits, Olyasha provides millennials an ultimate guide on entrepreneurship, dating, marketing, self-development, astrology, spirituality, fashion, coaching, beauty,health&wellness. Graduated from Georgia State University with a BBA in Managerial Sciences, Olyasha successfully built a career in IT/Project Management, before she became a full time entrepreneur. Olyasha has been published in Forbes, YahooFinance, FashionWeekOnline, Jezebel Magazine, Modern Luxury Magazine, Thrive, Medium.Author of the children's book Cutie the Unicorn – It's ok to be different, Olyasha teaches our younger generation how to express their individuality. Olyasha has led an impressive 15-year career in fashion and runway in US and overseas, as well as enjoying several acting roles. Olyasha has partnered with over 200 nationwide brands such as Cartier, Revolve, PrettyLittleThing, PGA, Steve Madden, Too Faced, Vital Proteins, Tarte, DryBar, Drunk Elephant, etc.Support this podcast at — https://redcircle.com/notbasicblonde-podcast/donations
➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstoryIn this Lessons episode, Yosef Martin discusses his role as a game-changer in an emerging industry, highlighting the benefits of being a disruptor. He shares insights on scaling his business by ensuring a high-quality product that resonates with customers, utilizing the power of FOMO and partnering with influencers. This approach has led to the phenomenal growth of his company, to the point where he achieved a $500m sale of his company, Boxycharm.➡️ Show Linkshttps://successstorypodcast.comYouTube: https://youtu.be/RRBkTIY0pHgPodcast: https://podcasts.apple.com/ca/podcast/success-story-with-scott-d-clary/id1484783544?i=1000575813474➡️ Watch the Podcast On Youtubehttps://www.youtube.com/c/scottdclaryAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Manna Kadar is a 20-year beauty industry veteran who has developed a line of long wear, double-duty items that minimizes the makeup application process to 7 minutes or less. Manna Kadar Cosmetics, a multi-tasking and innovative product line, has been seen on E! News, Good Morning America, The Today Show, and Extra TV. The award winning Beauty Simplified System separates the makeup application process in 3 steps; Step 1-Prime, Step 2-Polish, and Step 3-Perfect, with each product clearly indicates which step the product should be used in directly on the product. In addition to giving back through her cosmetics company, Manna is active in various philanthropic organizations, such as Board Member Goodwill, Board Member USC Alumni Association, Woman in Business Chairperson, and Fuel the Planet. She is also a Member of Gen Next, an invitation-only organization of successful individuals dedicated to learning about and becoming engaged with the most pressing challenges facing future generations.In This Episode, You Will Learn:How Manna bought a beauty supply store while she was in high school.How she opened seven retails stores in six years before selling the chain.The inspiring journey of building Manna Kadar Beauty into an international beauty brand.Why Manna Kadar partners with Birchbox, ipsy, FabFitFun, Glossybox, BoxyCharm, and other beauty boxes.Connect with Kate:MannaKadarCosmetics.comFacebookInstagram - Manna Kadar BeautyInstagram - personalLinkedInYouTubePinterestDon’t Miss A Single Episode:Subscribe on Apple Podcasts, Google Podcasts, Spotify, or Stitcher.Leave a quick review on any of the podcast apps to tell people what you think about the show.Take a screenshot of the podcast and post it on Instagram or Instagram Stories. Tag us @insporising. We’ll repost and give you a shoutout!Support this podcast at — https://redcircle.com/inspiration-rising/donations