Podcast appearances and mentions of mark mcguire

DJ Python returns to the pod after quickly becoming a listener favorite. His new record, i was put on this earth, is out now on XL Recordings. We chat about Kanye on livestream, Mark McGuire's coffee habits, speakerphone at Sweetgreen, a tour of his boudoir, a flight freakout in real time, Popeye's in Dubai, he lost his virginity on a cruise, hosting the Oscars, union woes, soundcheck is easy with a USB stick, how to stay up until 7 am without caffeine, how he looks sitting in first class, he'd love to tour Europe on a motorbike, one day he's going to live in a permanent home, having to act gay for a year and a half to keep his job, and we break down who the id, ego, and superego of this episode were. instagram.com/dj__python twitter.com/donetodeath twitter.com/themjeans howlonggone.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Discussion avec Mark McGuire et Alain Chevarier autour de l'album Géants aux pieds d'argile et de sa parution européenne aux éditions Sarbacane.Pour suivre les éditions Sarbacane : https://editions-sarbacane.com/bdPour ne rien manquer de notre couverture de la 52e édition du Festival International de la Bande Dessinée d'Angoulême : https://www.jeandominicleduc.ca/tribunes/categories/angouleme-2025- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -Abonnez-vous à l'émission sur l'une des plateformes :Spotify https://open.spotify.com/show/3ZhprkCF8gRnEWAf6Mvomm?si=HAq2AeXQT3CarVVUJQwTPAApple https://podcasts.apple.com/ca/podcast/entre-2-cases/id889041895YouTube https://youtube.com/playlist?list=PLjTd4G8_6wHr7RfylElv7PV0WTKZ92mC6&feature=shared

Episode 731: January 19, 2025 playlist: Bob Mould, "Here We Go Crazy" (Here We Go Crazy) 2025 Granary Tim Hecker, "Morning (Piano Version)" (Shards) 2025 Kranky Miki Berenyi Trio, "8th Deadly Sin" (Tripla) 2025 Bella Union Mess Esque, "Take Me To Your Infinite Garden" (Jay Marie, Comfort Me) 2025 Drag City Mark McGuire, "South for the Winter" (South for the Winter) 2025 [self-released] Whatever The Weather, "12 C" (Whatever the Weather II) 2025 Ghostly Pavel Milyakov and Lucas Dupuy, "air X" (Heal) 2025 Psy X Karen y los Remedios, "Las Muchachas (Mexican Institute of Sound Remix)" (Silencio Remixes) 2025 ZZK Peter Rehberg, "Liminal States (Excerpt)" (Liminal States) 2025 Editions Mego Charlemagne Palestine and Seppe Gebruers, "Beyondddddd the Notessssss" (Beyondddddd The Notessssss) 2025 Konnekt Modus Pitch, "Rainbow (Modeselektor - Remix)" (Re:Polyism) 2025 Altin Village and Mine Jules Reidy, "Breaks" (Ghost/Spirit) 2025 Thrill Jockey serpentwithfeet, "Writhing in the Wind" (Grip Sequel) 2025 Secretly Canadian Laibach, "I Want To Know What Love Is (Distorted Love Mix)" (I Want To Know What Love Is) 2024 Mute Email podcast at brainwashed dot com to say who you are; what you like; what you want to hear; share pictures for the podcast of where you're from, your computer or MP3 player with or without the Brainwashed Podcast Playing; and win free music! We have no tracking information, no idea who's listening to these things so the more feedback that comes in, the more frequent podcasts will come. You will not be put on any spam list and your information will remain completely private and not farmed out to a third party. Thanks for your attention and thanks for listening.

In this episode, we make space for calm with a selection of new ambient tracks curated by KEXP DJs and editorial staff. We hear from Alex Ruder, host of the ambient and neo-classical show, Pacific Notions, about where his interest in ambient music began and the first song he ever played on his show. Then, we get recommendations that play with heavy distortion, post-rock, jazz, and field recordings. Songs featured: Helios - “First Dream Called Ocean” (Alex Ruder's foundational ambient pick) KMRU - “opener” (Dusty Henry's pick) Austyn Wohlers - “How Heavy the Slow World” (Brit Hansen's pick) Evan Chapman - “Windows” (Roddy Nikpour's pick) Nala Sinephro - “Continuum 4” (Isabel Khalili's pick) Mark McGuire - “Anhedonia” (Alex Ruder's pick) Listen to the full songs on KEXP's "In Our Headphones 2024" playlist on Spotify or the “What's In Our Headphones” playlist on YouTube. Listen to more ambient tunes with DJ and Associate Music Director Alex Ruder on Pacific Notions every Sunday from 6-9am Pacific Time or on-demand anytime at KEXP.org or the KEXP App. Hosted and produced by: Janice Headley and Isabel KhaliliMixed by: Emily FoxMastered by: William MyersEditorial director: Larry Mizell Jr. Our theme music is “好吗 (Hao Ma)” by Chinese American Bear Support the podcast: kexp.org/headphonesContact us at headphones@kexp.org.Support the show: https://www.kexp.org/donateSee omnystudio.com/listener for privacy information.

Episode 722: November 14, 2024 playlist: James Blackshaw, "Dexter" (Unraveling In Your Hands) 2024 [self-released] FACS, "Wish Defense" (Wish Defense) 2025 Trouble In Mind Laibach, "Strange Fruit" (Strange Fruit) 2024 Mute La Securite, "Detour" (Detour) 2024 Bella Union Good Sad Happy Bad, "Find My Way" (All Kinds of Days) 2024 Textile Eramus Hall, "Determination" (Lost and Found) 2024 Westbound Nonconnah, "You're Too Old To Be Killing Rabbits, Beatrice" (Nonconnah vs. the Spring of Deception) 2024 Absolutely Kosher The Rollies, "Disco" (Ayo Ke Disco: Boogie, Pop and Funk from the South China Sea (1974-88)) 2024 Soundway Jabu, "Ashes Over Shute Shelve ft. Daniela Dyson and memotone" (A Soft and Gatherable Star) 2024 Do You Have Peace? Freckle, "Taraval" (Freckle) 2025 Drag City Evan Chapman, "Reveries" (Reveries) 2024 Better Company diane barbe, "les marecageuses" (musiques tourbes) 2024 forms of minutiae Tuxedomoon, "Lowlands Tone Poem" (Ship of Fools) 1986 Crammed Discs / Restless Mark McGuire, "And Away We Go" (Anhedonia) 2024 [self-released] Email podcast at brainwashed dot com to say who you are; what you like; what you want to hear; share pictures for the podcast of where you're from, your computer or MP3 player with or without the Brainwashed Podcast Playing; and win free music! We have no tracking information, no idea who's listening to these things so the more feedback that comes in, the more frequent podcasts will come. You will not be put on any spam list and your information will remain completely private and not farmed out to a third party. Thanks for your attention and thanks for listening.

Longbox of Horror 2024 Part 2: Anita Blake Vampire Hunter: Guilty Pleasures Comic Reviews: DC o        Absolute Batman 1 by Scott Snyder, Nick Dragotta, Frank Martin o        All In §  Action Comics 1070 by Mark Waid, Clayton Henry, Matt Herms; Mariko Tamaki, Marissa Louise §  Batman and Robin 14 by Phillip Kennedy Johnson, Javi Fernandez, Marcelo Maiolo o        Green Lantern: Civil Corps Special by Jeremy Adams, Phillip Kennedy Johnson, Salvador Larroca, Luis Guerrero Marvel o        Conquest 2099 1 by Steve Orlando, Ibraim Roberson, Jose Luis, Andrew Dalhouse o        Sentinels 1 by Alex Paknadel, Justin Mason, Federico Blee o        Star Wars: Ewoks 1 by Steve Orlando, Alvaro Lopez, Laura Braga, Antonio Fabela o        Marvel Unlimited §  Alligator Loki 42 by Alyssa Wong, Bob Quinn, Pete Pantazis §  Lovable Lockheed 6 by Nathan Stockman Ahoy o        Toxic Avenger 1 by Matt Bors, Fred Harper, Lee Loughridge Dark Horse o        Séance in the Asylum 1 by Clay McLeod Chapman, Leonardo Marcello Grassi, Maura Gulma o        Star Wars: High Republic Advent0.ures: Dispatches From the Occlusion Zone Dynamite o        Terminator 1 by Declan Shalvey, Luke Sparrow, Colin Craker; Sal Crivelli, Colin Craker IDW o        Monster High Halloween Special by Keryl Brown Ahmed, Naomi Franquiz o        Sonic the Hedgehog Annual 2024 by Thomas Rothlisberger, Rik Mack Mad Cave o        Murder Kingdom 1 by Fred Van Lente, Chris Panda Magma o        Day of the Dead Girl 1 by Aimee Garcia, AJ Mendez, Belen Culebras Valiant o        Shadowman and Punk Mambo Tales 1 by AJ Amapadu, Jules Mamone, Ezequiel Inverni OGN Countdown o        I Can Count to Ten by Roman Dirge o        Cat People: A Comic Collection by Hannah Hillam o        Spider-Man: Octo Girl by Hideyuki Furuhashi, Betten Court o        Dracula A Visual Storybook by J.H. Williams III o        Crystal Cadets by Anne Toole o        Pirate Princess by Luca Frigerio, Lorenza Pigliamosche o        Katie the Cat Sitter Vol 4: The Purrfect Plan by Colleen Venable, Stephanie Yu o        Off Menu by Oliver Gerlach, Kelsi Jo Silva o        Terrifying Tales of Vivian Vance by Josh Ulrich o        Clay Footed Giants by Mark McGuire, Alain Chevarier o        Naked City by Eric Drooker o        Dying Inside by Pete Wentz, Hanna Klein, Lisa Sterle Additional Reviews:         What If…? Wanda Maximoff and Peter Parker Were Siblings         Scout's Honor         Harley Quinn: Breaking Glass         Reckless: Follow Me Down         Dungeon Club: Roll Call         Strange Case of Harleen and Harley         Always Never         Inside No. 9         New Disney+ Simpsons short         Agatha ep5 News: Velma canceled, Kaos canceled, Little Nightmares comic coming in 2025, Ice Cream Man #43 details, Aaron and Gillen returning to Star Wars, Tiny Onion launches graphic novel line, release dates for some unwanted Disney movies, Mad Cave Weekly World News comic, Juan Ferreyra to be regular artist on Aaron's TMNT, new DC webcomic service (DC Go) with three launches, Marvel Team-Up by JMS, Zootopia by Jeff Parker from Dynamite Trailers: Invincible Fight Girl Comics Countdown (09 October 2024): 1.     Absolute Batman 1 by Scott Snyder, Nick Dragotta, Frank Martin 2.     Ultimates 5 by Deniz Camp, Juan Frigeri, Federico Blee 3.     Minor Arcana 2 by Jeff Lemire 4.     Life 2 by Brian Azzarello, Stephanie Phillips, Danijel Zezelj, Lee Loughridge 5.     Green Lantern: Civil Corps Special by Jeremy Adams, Phillip Kennedy Johnson, Salvador Larroca, Luis Guerrero 6.     Fantastic Four 26 by Ryan North, Ivan Fiorelli, Brian Reber 7.     Space Ghost 6 by David Pepose, Jonathan Lau, Andrew Dalhouse 8.     Geiger 7 by Geoff Johns, Paul Pelletier, Andrew Hennessy, Brad Anderson 9.     Public Domain 9 by Chip Zdarsky, Rachael Stott 10.  Groo: Minstrel Melodies 2 by Mark Evanier, Sergio Aragones, Carrie Strachan

The Comic Book Time Machine takes on something a little different from its usual fair of fanciful fantasy and artful action adventure . . . this time exploring a thoughtful and touching slice of life, with a graphic novel about parenthood, trauma, and dealing with the previous generation while raising …

The journos are in with Michael Chammas, Danny Weidler & Adam Peacock jumping in! The guys talk the media wars that are heating up in the NRL, the roster clean out at the Tigers, Clint Gutherson's future & Michael Maguire's future as an NRL head coach. Subscribe on LiSTNR: https://www.listnr.com/podcasts/footy-talk-rugby-league-podcast Subscribe on Apple Podcasts: https://link.chtbl.com/FootyTalkRLApplePodcasts Subscribe on Spotify: https://link.chtbl.com/FootyTalkRLSpotifySee omnystudio.com/listener for privacy information.

I keep hearing the term being tossed around about how easy it is to become a micro-influencer.  First of all, what in the heck does that even mean, and how is that a path to prosperity?  Is today's modern economy and entrepreneur completely changing the landscape of business?  Find out in this episode of Mike & Blaine what it takes to turn your ingenuity, charm, and personality into a paycheck.Don't miss out on the latest insights and entertaining discussions on entrepreneurship, small business, and random BS. Subscribe, follow, and like Mike and Blaine's "Business, Beer, and BS" and catch every episode!  Featured Beer: @HellorHighWaterBrewing @les.trois.mousquetairesMike: Hell of High Water Brewing - Float the River KolschBlaine: Les Trois Mousquetaires - Stout ImpérialeThanks to our Beer Sponsors! Rachel Barnett from Gentle Frog, ‘Baltimore Mike,' CPA Larry Weinstein, and Neighbor Pat!Watch on YouTube: https://youtu.be/BFQzPJPPuzEListen to all our episodes at mikeandblaine.comcashflowmike.comdryrun.com#mikeandblaine #smallbusines #cashflow #finance #beer #entrepreneur #craftbeerShow NotesIn this conversation, Mike and Blaine discuss the concept of influencers and their different perceptions of what it means. They touch on the controversies surrounding Pete Rose, Mark McGuire, Sammy Sosa, and Barry Bonds in the world of baseball. The conversation veers off into a discussion about the importance of competition and the influence of political figures like Trump and Biden. Overall, the conversation explores the idea of influence and how it can be positive or negative. The conversation explores the concept of influencers and the distinction between thought leaders and influencers. They discuss the different levels of influencers, such as micro influencers and macro influencers, and the criteria for being considered an influencer. They also touch on the authenticity and credibility of influencers, as well as the role of salespeople in influencing purchasing decisions. The conversation ends with a teaser for the next episode, where they will further discuss the topic of influencers.TakeawaysInfluencers are individuals who have a following and can influence others through their actions or opinions.The perception of influencers can vary, with some seeing them as positive figures sharing knowledge and others seeing them as individuals who promote products for personal gain.Controversial figures like Pete Rose, Mark McGuire, Sammy Sosa, and Barry Bonds have all had an influence on the world of baseball, but their actions and reputations differ.Competition is an important aspect of sports and other areas of life, and it can lead to improved performance and innovation.Political figures like Trump and Biden are also influencers, as their words and actions have the power to influence others. The distinction between thought leaders and influencers lies in the perception of authenticity and credibility.Micro influencers are focused on a specific niche and are considered subject matter experts.The success of influencers depends on the connection and authenticity they establish with their audience.Salespeople play a different role than influencers, as they focus on selling products rather than providing impartial information.The next episode will delve deeper into the topic of influencers and the impact of taking money from third parties.Support the Show.Catch more episodes, see our sponsors and get in touch at https://mikeandblaine.com/

Danny Weidler, Michael Chammas & Adam Peacock join you to discuss Danny's Selwyn Cobbo story and the claims of 'fake news' by Queensland coach Billy Slater, the vibe from the Blues camp ahead of the Decider, Jason Ryles linking up with Parramatta and his calls on the roster and which halfback the boys are most interested in seeing return this weekend. Subscribe on LiSTNR: https://www.listnr.com/podcasts/footy-talk-rugby-league-podcast Subscribe on Apple Podcasts: https://link.chtbl.com/FootyTalkRLApplePodcasts Subscribe on Spotify: https://link.chtbl.com/FootyTalkRLSpotifySee omnystudio.com/listener for privacy information.

Michael Chammas, Danny Weidler and Adam Peacock join you today to discuss the heat on Queensland coach Billy Slater, Mitchell Moses's blow up in the Eels sheds after the loss to Newcastle and all the player movement in the NRL. Subscribe on LiSTNR: https://www.listnr.com/podcasts/footy-talk-rugby-league-podcast Subscribe on Apple Podcasts: https://link.chtbl.com/FootyTalkRLApplePodcasts Subscribe on Spotify: https://link.chtbl.com/FootyTalkRLSpotifySee omnystudio.com/listener for privacy information.

Mitchell Pearce and Todd Carney join Adam Peacock to preview Origin 1 and the tactics used by New South Wales, the best Origin pre-game speeches, the Tigers splashing the cash and who makes the Top 8 from here halfway through the season. Subscribe on LiSTNR: https://www.listnr.com/podcasts/footy-talk-rugby-league-podcast Subscribe on Apple Podcasts: https://link.chtbl.com/FootyTalkRLApplePodcasts Subscribe on Spotify: https://link.chtbl.com/FootyTalkRLSpotifySee omnystudio.com/listener for privacy information.

Welcome To The Real Oshow,Today, we discuss America's past time for the first time on this show. After we learned that the best player in the whole league is a degenerate. And is part of a gambling ring being investigated by the FBI with ties to the biggest casinos in America, this may make baseball slightly relevant again.After transitioning into the homerun summer of Sammy Sosa and Mark McGuire, who went back and forth on the homerun record, both were on steroids and still hated by the baseball community today. This doesn't seem right because it's the last time baseball was relevant, and they were great players that belong in the Hall of Fame. Lastly, we discuss the female Steph Curry, Aka Caitlyn Clark, after receiving a 5 million dollar offer from the Big 3 and the unanimous #1 overall pick. We believe she will return to Iowa for another year because of NIL and the lack of marketing in the WNBA.We hope you enjoy the show as always! All Love, 

Romas cannot remember any of the James Bond actors. Ducharme nearly slept with supermodel hoes. They answer a listeners question. https:/patreon.com/2als1podhttps://www.instagram.com/thetalkingdickscomedypodcast/https://twitter.com/DicksTwohttps://www.facebook.com/thetwodickshttps://www.facebook.com/The-Talking-Dicks-Comedy-Podcast-107101331446404Support the show

Danny Weidler, Adam Peacock & Michael Chammas get stuck into the Rugby Union drama & have a heated debate over the salary cap dispensations. Plus we unpack if Suaali'I should backflip, Madge's future & Latrell's rehab! ------

Overall Episode #97. This week, we bring you an extra-special episode of the BLC Podcast. We are celebrating Juneteenth the only way we know how, by exposing words with racist backgrounds that we had no idea about. Then, Parker's talking Big D's BBQ Trough and recapping his vacation in the redneck (also racist) Riviera, Myrtle Beach. We're chatting about Dick Pond Rd, the Gay Dolphin, and so many more sassy names. Myrtle Beach is home to high-quality Viking helmets and the Mark Mcguire style. We recap a visit to Pirate's Voyage and the budget cuts. Speaking of budgets, ticket prices are ridiculous, and we're going to get to the bottom of it. Retailers are changing their return policies, but we aren't. We are launching all kinds of new merch, and we are starting to write audio erotica. We end the show by talking on the light-hearted subject of autoerotic asphyxiation. It's a great time! Happy Juneteenth everybody!  --- Send in a voice message: https://podcasters.spotify.com/pod/show/popculturepros/message Support this podcast: https://podcasters.spotify.com/pod/show/popculturepros/support

This week, on a extra-special episode of the BLC Podcast. We are celebrating Juneteenth the only way we know how, by exposing words with racist backgrounds that we had no idea about. Then Parker's talking Big D's BBQ Trough, and recapping his vacation in the redneck (also racist) riviera, Myrtle Beach. We're chatting about Dick Pond Rd, the Gay Dolphin, and so many more sassy names. Myrtle Beach, home of high quality Viking helmets and the Mark Mcguire style. We recap a visit to Pirate's Voyage and the budget cuts. Speaking of budgets, ticket prices are ridiculous, and we're going to get to the bottom of it. Retailer's are changing their return policies, but we aren't. We are launching all kinds of new merch, and we are starting to write audio erotica. We end the show by talking on the light-hearted subject of autoerotic asphyxiation. It's a great time! Happy Juneteenth everybody! 

In Indiecast's latest episode, Steven declares that Ian is a surgeon, Dr. Han. (Is this meme old yet? Will anyone know what we're talking about next week?) Actually, their first order of business is talking about In Times New Roman, the just-announced new album by Queens Of The Stone Age due June 16, their first in six years (6:16). They try to sort out their current feelings about this band, and the murky personal life of Josh Homme. (They also struggle, of course, to correctly pronounce "Homme.")Next they talk about the end of two institutions that they sort of thought ended in the aughts, but actually shut down this week: The pop-punk band Sum 41, and the legacy media outlet MTV News. Ian actually goes to bat for Sum 41 by giving them a "yay," while Steven is an indifferent "nay"(12:09). But MTV News was a formative outlet for both '90s kids, especially the gravitas-rich lead anchor Kurt Loder (22:11).From there they piggyback on Steven's recent column about the 10th anniversary of Daft Punk's Random Access Memories and talk about whether the album is a classic, overrated or both. (Steven and Ian both landed on "both") (30:18). What's not overrated is American Football buying the American Football house, which is another thing that happened this week, though the story made Ian sad about that a beloved combination A&W/Long John Silver's that is gone from his college town (46:35).In Recommendation Corner (54:10), Ian hypes the hyperpop/pop-punk hybrid Hot Mulligan, while Steven talks up a reissue from the Cleveland guitarist/composer Mark McGuire.New episodes of Indiecast drop every Friday. Listen to Episode 138 and subscribe wherever you get your podcasts. You can submit questions for Steve and Ian at indiecastmailbag@gmail.com, and make sure to follow us on Instagram and Twitter for all the latest news. We also recently launched a visualizer for our favorite Indiecast moments. Check those out here.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mark's journey with Franciscan University began by hearing Fr. Michael Scanlan, TOR, speak at a conference.  Since Mark is now the Director of Career Services, we'll talk today about how the Office of Personal Vocation utilizes new platforms and technology to help current students prepare for their future and keep our alumni connected.

Who was Mark McGuire to baseball? What are steroids? What are the babes of the 90's? Does it matter if Tom Cruise is nice? What celebrities have we heard stuff about? Do you want answers to these questions? Well, have you listened to the podcast yet? Brought to you By: The Sonar Network https://thesonarnetwork.com/

After seven years of relentlessly pursuing a music career through sheer grit, will, and determination, Mark's band got a recording contract with RCA Records in 2014, but the terms weren't right. Mark was given a choice: accept weak offer terms or pivot and reinvent himself. That's when Mark McGuire plunged into real estate sales. After running hard on his own for three years, working 80-100-hour weeks, Mark realized he needed help. He transitioned his real estate practice to Keller Williams in 2017 to learn how to build a real estate business. He hired and fired agents, learned from his mistakes, and then re-hired all over again with a new perspective. Since 2013, Mark and his team have brokered more than 300 homes with a total sales volume exceeding $83M. They have also raised over 15 million in capital for Hearthfire.

After seven years of relentlessly pursuing a music career through sheer grit, will, and determination, Mark's band got a recording contract with RCA Records in 2014, but the terms weren't right. Mark was given a choice: accept weak offer terms or pivot and reinvent himself.That's when Mark McGuire plunged into real estate sales. After running hard on his own for three years, working 80-100-hour weeks, Mark realized he needed help. He transitioned his real estate practice to Keller Williams in 2017 to learn how to build a real estate business. He hired and fired agents, learned from his mistakes, and then re-hired all over again with a new perspective. Since 2013, Mark and his team have brokered more than 300 homes with a total sales volume exceeding $83M. They have also raised over 15 million in capital for Hearthfire.Mark's biggest passion is wealth building and investing. He is a limited partner in 12 syndications, ranging from multifamily to industrial, hospitality to self-storage. He has invested in multiple private companies in the biotech, finance, and AI spaces. In addition, he currently owns 20 residential units in various real estate partnerships and oversees the management of 130 residential units his family owns. Mark has also executed multiple 1031 exchanges. He's seen up-markets and down-markets and discovered opportunities in both.Connect with Mark Mcquire: https://hfirecapital.com/LIKE • SHARE • JOIN • REVIEWWebsiteJoin the REI Mastermind Network on Locals!Apple PodcastsGoogle PodcastsYouTubeSpotifyStitcherDeezerFacebookTwitterInstagramSUPPORT THE SHOW!Self Managing Your Rental Properties? Get 6 months of RentRedi for $1! Click this link!Get Exclusive Content on Patreon! • https://www.patreon.com/reimastermindGet $10 and Reduce Your Business Costs by Shopping at AppSumo • https://bit.ly/reiappsumoGet $10 Towards Your First Purchase at Drop • https://drop.com/?referer=3DC729"You can invest 10,000 hours and become an expert or learn from those who have already made that investment." - Jack

Over the years, a lot of research has been done in the agriculture industry. The purpose is to help producers with new ways to produce more efficiently and sustainably. In today's episode, Dr. Mark McGuire explains how an ag research facility operates. He focuses on a new facility in Idaho, the Center for Agriculture, Food and the Environment, that is designed to attend to the needs of the agriculture industry. Additionally, he talks about the challenges they face in ag research and the impact it brings to the dairy industry.“Hopefully, those new facilities will also encourage undergraduate students to look at the opportunity to go through training, get graduate degrees, and help with research as well.” - Dr. Mark McGuire

There is only one topic this week, and that is Aaron Judge. Does Aaron Judge qualify for the title of home run king? The season single home run record is held by Barry Bonds in 2001 with 73 HR's and Mark McGuire hit 70 HR's in 1998. Roger Marris Jr. thinks Aaron Judge is the clean home run king. Pat has a problem with some MLB writers who think they are better than anyone else. Sean brings up the fact that the physical baseball changes every year, not to mention the steroids and other things changing throughout the years. Pat gives an inside prospective on taking performance enhancers from a MLB Player's prospective. Things take a quick political turn before discussing the latest Piers Morgan and Andrew Tate interview. Use promo Code XSWC1 on WynnBET today

Navigate the changing real estate market with Mark McGuire in today's episode as we chat about commercial and residential real estate investing, self-storage facilities, and his unbelievable story about discovering a dead body while performing maintenance on an apartment. Listen in to learn how to establish a new standard in modern real estate.   Key takeaways to listen for Buyer's market vs. seller's market The difference between investing in commercial and residential real estate What is the value of practical business experience in investing success Reasons you should invest in self-storage facilities How the right mindset can help you scale your business   Resources mentioned in this episode The Social Dilemma Dream Racing Experience Formula 1: Drive to Survive GoBundance Bel Heir Gipsy Kings Good to Great by Jim Collins | Audiobook   About Mark McGuire Mark was born into the real estate business. His great grandfather founded a real estate firm in 1941 and has been in the family ever since. He tried to avoid entering the family business and pursuing other opportunities, but he quickly discovered that real estate was his true calling.  Mark is the fourth generation of his family to work in real estate. He worked in property management for six years before becoming a real estate agent, maintaining the inside and exterior of 130 rental units, performing full remodels, and flipping bank-owned (REO) homes and short sells.   Connect with Mark Website: Hearthfire Self Storage LinkedIn: Mark McGuire   Connect with Leigh Please subscribe to this podcast on iTunes or the Podcasts App on your phone, and never miss a beat from Leigh by visiting https://leighbrown.com. DM Leigh Brown on Instagram @ LeighThomasBrown. Subscribe to Leigh's other podcast Real Estate From The Rooftops   Sponsor Leigh Brown University – New On-Demand Training How to Dominate During This Recession! Enroll Now to get ahead of the curve and learn how to manage changing markets, the action steps for what to do, and most importantly, what to say so that you can secure listings, assist more buyers, and grow your business no matter what the market is doing. Link: http://dominatethisrecession.com

Walk on Music / Heatwave Labor Day // Burbank water restrictions / Dodgers / Kris Jenner I Love IT // Dodgers div winners / Mark's Mark McGuire story/ Oscar Meyer Hot Dog Ice Cream // Ozzy & Sharon moving back to England / New VR equipment

Mark McGuire is a lifelong student of the school of hard knocks, taking the road less traveled. He's unconcerned with academic accolades and Greek affiliations—what you see is what you get. While Mark excelled in academics at both the high school and collegiate levels, he discovered his preferred method of learning is immersion. Real-life mistakes can't be taught from a textbook. Time and time again, Mark has found that rolling up his sleeves and getting in the trenches is the only way to truly understand something.In this episode, Mark will share his background and how he got started in multifamily and then moved into self storage industry. CONNECT WITH MARKWebsite: https://hfireholdings.com/CONNECT WITH JONATHANTo connect with Jonathan, you can send email at info@greystonecapgroup.com or schedule a time to chat.To learn more about real estate investment opportunities, join the Greystone Capital Investor Network.Thanks for listening and until next time, keep building wealth in Commercial Real Estate!   

In this episode we are joined by Luke Epplin, author of “Our Team: The Epic Story of Four Men and the World Series That Changed Baseball”. We discuss Luke's early days of fandom, growing up in rural Illinois, listening to Cardinals games on his dad's portable radio, being called by the voices of legends Jack Buck and Mike Shannon. He also discuss some of his favorite ballpark moments, including being witness to Mark McGuire's 61st home run in 1998. We then take a deep dive into his book, “Our Team”. Listeners will learn about Luke's research process, some of the fun conversations he had while writing, and get an in depth look at the lives of Larry Doby, Bill Veeck, Satchel Paige and Bob Feller. I'm certain you will enjoy Luke's storytelling in this episode just as much as his fantastic writing style!

Mark McGuire is the Chief Investment Officer at Hearthfire Capital. As the CIO, Mark is responsible for the equity arm of Hearthfire Capital. Having personally participated as a limited partner in 20 different investments, he understands the most important aspect of an investment, other than investment performance, is investor communication. He draws on his personal LP experience to tailor an investor-centric experience for Hearthfire investors. You can learn more about Mark and his company on his website, investingwithmark.com!   [00:01 - 01:50] Opening Segment Mark says that journaling is one of the biggest things that has helped him push through obstacles is journaling What it takes to be an intelligent hands-off investor   [01:51 - 05:02] The Benefits of Daily Journaling Daily journaling is critical to processing and looking back on difficult experiences Benefits of daily journaling   [05:03 - 07:50] Closing Segment Mark advises listeners that there are many benefits to journaling, including the ability to streamline problem solving   Mark shares where you can get in contact with her (links below)   Quote/s:   “What's been really powerful is sometimes when I'm at my lowest point of doubt, I look back from where I came, and I'll go back and I'll read my journals that I wrote three or four years ago. Just to give myself some perspective, because sometimes you get caught up. You think something's a big deal and it's truly not a big deal at all.” – Mark McGuire You can connect with Mark through his: Website: investingwithmark.com LinkedIn: https://www.linkedin.com/in/investingwithmark/ Instagram: https://www.instagram.com/investingwithmark/   WANT TO LEARN MORE?   Connect with me through LinkedIn   Or send me an email at sujata@luxe-cap.com   Visit my website www.luxe-cap.com or my YouTube channel   Thanks for tuning in!   If you liked my show, LEAVE A 5-STAR REVIEW, like, and subscribe!

When should your business consider taking out a business loan? Today's guest, Mark McGuire, Founder of Merchant Banking Resources, will guide you on all the ins and outs of the business capital world. We will discuss the Top 4 Mistakes Business Owners Make When Considering A Business Loan. We will discuss things to avoid when getting that loan and much, much more. To learn from Mark McGuire or inquire about a business loan for your business e-mail them at Approval@MerchantBankingResources.com When you e-mail them, tell them you heard this podcast and want to learn more. Visit their website www.MerchantBanking Resources.com Call their office 888-875-7916 Follow them on social media: @MerchantBankingResources: FB, Twitter, Instagram and Linkedin. Thank you for listening to another episode of the Perky Collar Radio Show. Warmest Regards, David M. Frankel Perky Collar Inventor, Perky, LLC Founder, Perky Collar Radio Show Host, Commercial Real Estate Broker & Business Broker www.PerkyLLC.com, www.BBOTC.net Feel free to join my Entrepreneur Group on Facebook www.Facebook.com/Groups/CharlotteEntrepreneurThinkTank Feel free to learn more about The Fenx and join fellow successful Entrepreneurs https://entrepreneurs-maclackey.thrivecart.com/the-fenx-monthly/?ref=cettsupport Feel free to connect with me on Linkedin www.Linkedin.com/in/DavidMFrankel Ready to write a book and share your story with the world? Let me help you get it done every step of the way. Go to https://perky.bookpublishingagency.com/ --- Support this podcast: https://anchor.fm/perkycollaradioshow/support

 Want to become financially free through real estate? Check out our eBook to learn how to jump start a cash flowing real estate portfolio here https://www.therealestateinvestingclub.com/real-estate-wealth-bookIn this episode of The Real Estate Investing Club I interview Mark McGuire, After seven years of relentlessly pursuing a music career through sheer grit, will, and determination, Mark's band got a recording contract with RCA Records in 2014, but the terms weren't right. Mark was given a choice: accept weak offer terms or pivot and reinvent himself. That's when Mark plunged into real estate sales. After running hard on his own for three years, working 80-100-hour weeks, Mark realized he needed help. He transitioned his real estate practice to Keller Williams in 2017 to learn how to build a real estate business. He hired and fired agents, learned from his mistakes, and then re-hired all over again with a new perspective.Since 2013, Mark and his team have brokered more than 300 homes with a total sales volume exceeding $83M. They have also raised over 15 million in capital for Hearthfire. Mark's biggest passion is wealth building and investing. He is a limited partner in 12 syndications, ranging from multifamily to industrial, hospitality to self-storage. He has invested in multiple private companies in the biotech, finance, and AI spaces. In addition, he currently owns 20 residential units in various real estate partnerships and oversees the management of 130 residential units his family owns. Mark has also executed multiple 1031 exchanges. He's seen up-markets and down-markets and discovered opportunities in both.. Mark McGuire is a real estate investor who has a great story to share and words of wisdom to impart for both beginning and veteran investors alike, so grab your pen and paper, buckle up and enjoy the ride. Want to get in contact with Mark McGuire? Reach out at https://www.linkedin.com/in/investingwithmark/Enjoy the show? Subscribe to the channel for all our upcoming real estate investor interviews and episodes.************************************************************************GET INVOLVED, CONNECTED & GROW YOUR REAL ESTATE BUSINESSLEARN -- Want to learn the ins and outs of real estate investing? Check out our book at https://www.therealestateinvestingclub.com/real-estate-wealth-bookCONNECT -- Want to join one of the most active Facebook Groups for Real Estate Investors? Click here to join: https://www.facebook.com/groups/2940993215976264PARTNER -- Want to partner on a deal or connect in person? Email the host Gabe Petersen at gabe@therealestateinvestingclub.com or reach out on LinkedIn at https://www.linkedin.com/in/gabe-petersen/GROW -- Want for us to bring you leads and run your real estate digital marketing? Reach out to our partner agency at https://www.therealestateinvestingclub.com/off-market-lead-generation-servicesWATCH -- Want to watch our YouTube channel? Click here: https://bit.ly/theREIshowMASTERY -- Want to learn how to master your life by mastering your health, wealth, relationships and spirit? Check out our sister podcast, Pursuing Greatness, at https://www.pursuinggreatnesspodcast.com************************************************************************ABOUT THE REAL ESTATE INVESTING CLUB SHOWThe Real EstatSupport the show

Let's take a trip back to 1998 where we talk about the Game Boy Camera, The Legend of Zelda: Ocarina of Time, Sammy Sosa vs Mark McGuire and the best (and worst) of the movies and music of that year.

In major markets, the competition in self-storage is fierce with REITS and other institutional players competing for customers. In smaller markets, however, there are ma-and-pa owners who have not maximized their operations and therefore represent great opportunities for professional operators to invest. Mark McGuire, Chief Investment Officer of Hearthfire Holdings is finding these opportunities and is generating compelling returns.

Mark McGuire started his commercial real estate career at the age of 17 assisting in apartment maintenance, working his way up through construction and sales. After he started buying his own units, Mark began participating as an LP in multifamily syndications. Today, he is the CIO of Hearthfire Capital, where he focuses on investor relations and serves as the interim development and entitlements director. In this episode, Mark shares the key to being successful with entitlements, how he recruits new investors, and his Best Ever advice when it comes to underwriting. Mark McGuire | Real Estate Background Chief Investment Officer at Hearthfire Capital, which invests in self-storage, multifamily, and single-family rentals. Portfolio: GP of 20 residential units LP in 12 syndications across multifamily, industrial, hospitality, and self-storage Based in: Lansdale, PA Say hi to him at: Hfirecapital.com LinkedIn Greatest lesson: How to go from the person investing in syndications to finding the deals and raising the capital. Stay in touch with us! www.bestevercre.com YouTube Facebook LinkedIn Instagram Click here to know more about our sponsors:  Cash Flow Portal | Cornell Capital Holdings | PassiveInvesting.com

Learn about the good and the bad of the self-storage space with our guest, Mark McGuire!   Mark is a limited partner in 12 syndications ranging from multifamily to industrial hospitality and self-storage. He talks about how storage units are becoming an increasingly popular asset, why it's important to build relationships with brokers, and what bad investments to avoid in the market. Starting from the bottom of the ladder in his career, Mark also shares the lessons he learned as he worked his way up to success.     [00:01 - 03:08] Taking Action and Following Up How Mark climbed the ladder to success Investing time with people smarter than us   [03:09 - 21:03] What You Need to Know About Self-Storage Investing The self-storage industry is controlled by a select group of brokers This is the right way to approach and interact with them Comparing the first and the last self-storage deal he did Looking for locations The landscape then and now Mistakes multifamily investors make when transitioning to self-storage How Mark and his team position themselves and make moves in the current market The benefits of investing in self-storage What is a bad storage investment?   [21:04 - 22:24] Closing Segment Reach out to Mark!  Links Below Final Words Tweetable Quotes   “Find someone smarter than you, go ask them what you should do next, do that thing, And then once you're done, let them know that you did it and ask 'em now what the next step should be.” - Mark McGuire    “Self-storage is like the halfway house for recovering multifamily addicts.” - Mark McGuire    “The people who are willing to pay the most are young females and young females want properties that are well lit, and that are aesthetically pleasing, and have a lot of security cameras.” - Mark McGuire  -----------------------------------------------------------------------------   Connect with Mark at InvestingInMark.com and follow him on Instagram, Facebook, and LinkedIn.   Connect with me:   I love helping others place money outside of traditional investments that both diversify a strategy and provide solid predictable returns.     Facebook   LinkedIn   Like, subscribe, and leave us a review on Apple Podcasts, Spotify, Google Podcasts, or whatever platform you listen on.  Thank you for tuning in!   Email me → sam@brickeninvestmentgroup.com Want to read the full show notes of the episode? Check it out below:   [00:00:00] Mark McGuire: We've been in an atypical market where we've been up to the right for the last four years. So, you know, despite how poorly you've operated a deal or priced a deal like you could sell it just in spite of your knowledge base, but there will come a day when you reach the high water mark and then pricing starts receding. And then at that point in time, brokers are going to be calling you asking, what do you think this is?  [00:00:33] Sam Wilson: Mark McGuire's biggest passion is wealth building and investing. He's a limited partner in 12 syndications ranging from multifamily to industrial hospitality and self-storage. He's invested in multiple private companies in the biotech, finance and AI spaces. Mark, welcome to the show.  [00:00:49] Mark McGuire: Thanks for having me, Sam. I'm pumped, man. Excited.  [00:00:52] Sam Wilson: Thanks for coming on today. Certainly appreciate it. Here's three questions I ask every guest who comes to the show in 90 seconds or less: can you tell me, where did you start? Where are you now? And how did you get there?  [00:01:00] Mark McGuire: Yeah. So started in, as the maintenance guy, the assistant to the maintenance guy. So I started, if there was a bottom rung on the ladder, I think I started in the ground and currently now functioning as the chief investment officer at Hearthfire Capital. And we focus in the syndication of the self-storage space and, you know, my journey getting there was from, you know, doing all of the work that nobody else wanted to do and kept finding people who were smarter than me and asking them for advice and then executing on the advice they gave me and going back to them and saying, Hey, I did that, now what? If I could give one piece of advice, find someone smarter than you go and ask them what you should do next, do that thing. And then once you're done, let them know that you did it and ask 'em now what the next step should be.  [00:01:48] Sam Wilson: And that is the follow-up that I think 90% of people miss is that, Hey, I did it. Lots of people are willing, lots of people are willing to say, Hey, you know, what do I do? And then they listen and it makes 'em feel good to hear what they should do. Then one, they don't do it. And then secondly, they don't follow up and go back and say, Hey, I did it, now what?  [00:02:06] Mark McGuire: I mean? Yeah. Some of the smartest people that I know, people that have mentored me, you know, I've asked them after the fact, like, why did you choose to invest time with me? Because, you know, time is a resource that people who, it doesn't matter how wealthy you are, you can't make more of it. [00:02:21] Mark McGuire: You can earn more money. You can earn more time. And the answer that I got from multiple people is you were a dealer. You went and you did what I told you to do. And then you followed up with action. So take action.  [00:02:34] Sam Wilson: Absolutely. That's an inspiring story. I think for all of us, I love starting, if there was a bottom rung of the ladder, I started in the ground. Did you, did you go to college? [00:02:43] Mark McGuire: I did three semesters, non consecutively, and never graduated.  [00:02:47] Sam Wilson: I love it. I love it. That's one I'm my, now it makes the story even better. Tell me what you guys are doing today.  [00:02:53] Mark McGuire: Yeah, so Hearthfire Capital, we currently own 12 facilities, about 420,000 net square feet buy, operate, manage, improve self-storage facilities. That's what we do.  [00:03:08] Sam Wilson: That space has seen, I mean, as all, I think real estate asset classes have, have just seen an incredible interest from the institutional side of things. How is that changing what you guys do, your strategy, your return profiles. I guess I asked that question and then like, we'll start there got too many questions for you, but we'll start with that one. [00:03:30] Mark McGuire: Hey, fire away. It's interesting. I was actually just on a call before I hopped on here today with a broker in the space. Just asking them what they're seeing. 'Cause we've been, self-storage has really been controlled heavily by a small group of brokers. So it's interesting in self-storage, that's different from other asset classes is that it's not, like there's a bunch of people, especially everyone comes from multifamily. Everyone knows multifamily. It's the easiest one to get into requires the least amount of capital. There's the most amount of possibility, but there's not a lot of like good trophy properties. And they're, the brokerage of those properties is A, a lot of them don't ever get on the market that they maybe get limited bid at best. [00:04:10] Mark McGuire: But two, there's a lot larger pool of brokers competing for the inventory versus in self-storage, it's controlled by like eight or nine groups that really do the vast majority of the industry across the country. So when you get in with a couple of them, you prove that you can perform, you sign deals up on the front end. [00:04:29] Mark McGuire: You don't retrade them. You take them down on the back end, obviously, assuming that, you know, you didn't get lied to or debt didn't go up 200 basis points over the time in which you had it in your contract. That's how you get in with these people and self-storage is really controlled by a select view group. [00:04:46] Sam Wilson: Got it. So how did you crack that egg? If you're coming in is the new guys on the, on the block, like what would you say to somebody if they wanted to get in front of these people and actually become a credible buyer?  [00:04:58] Mark McGuire: Yeah. So, you know what I would tell anybody who's looking to make that move, you know, reach out to them, sit down with them, tell 'em what you're looking for. And then when new offerings come in, that are what you're looking for, offer on them within like, you know, 24 to 48 hours. And, and if they don't work for you, tell them why that property wouldn't work and give them actual reasons, not just like, I don't feel like buying this today. [00:05:27] Sam Wilson: That is, and I hear that over and over and over. I think I've heard that 10 times in the last three weeks from guests on the show and it's something I just think that just needs to be reiterated again. I mean, I, I can't thank you enough for saying that, which is tell 'em, tell 'em why it doesn't work. [00:05:42] Sam Wilson: Communicate with your brokers. And I think that's, I need to go back and just kind of splice all these and put like a broker advice podcast together from about the last 30 guests and say, Hey, this is, this is how, you interact with brokers, 'cause it is, it is an interesting art and figuring out how to get in front of, and stay in front of them and what it means to be a valuable buyer to them. [00:06:01] Mark McGuire: And so many people misunderstand that they, they have the relationship with brokers confused. People think that brokers are supposed to bring them deals and, you know, brokers are out looking for deals, but the expectation of you telling somebody that you want something one time, A, is bad that, that's a horrible assumption that they're going to actually remember that they talk to you, let alone remember the specific criteria that you gave them. [00:06:28] Mark McGuire: And you want to find a way to bring value to them. 'cause sometimes brokers missed a mark on their pricing. And sometimes, you know, they look at it and we've been in an atypical market where we've been up to the right for the last four years. So, you know, despite how poorly you've operated a deal or priced a deal, like you could sell it just in spite of your, your knowledge base, but there will come a day when you reach the high water mark and then pricing starts receding. [00:06:51] Mark McGuire: And then at that point in time, brokers are going to be calling you asking, what do you think this is worth? And that's where the true relationship, it's a true two-way street at that point where they're coming to you asking, Hey, what would you pay for this and help me understand why because if they're not getting the pricing that they told a seller, they want to be able to go back to that seller and articulate why, what's changed in the market that's prohibiting them from executing on what they said. 'Cause it's an all about reputation and integrity and if you don't have those two things, you're out of the business.  [00:07:19] Sam Wilson: Exactly. And you know, to the point, yes, you are a buyer. Yes, you are a quote client of the broker, but like you said, it becomes a two-way, the symbiotic relationship in the sense that you need them, they need you, yes, they get paid, but you also get paid by buying deals as well. So it's and it becomes very valuable when that last step, I think, occurs. Like you said, where they suddenly go, oh, okay. Hey, you know, Mark, what do you think about this? [00:07:43] Sam Wilson: Tell me this is a project we're looking at. What's it worth? And, and they'll, they'll smell. They'll smell it. If you, if you're not telling, you know, giving 'em accurate feedback, low balling 'em with something that, that doesn't make market sense. That's a cool point you make there. Tell me about your first deal you did, and then compare it to the last deal you did. And tell me how things have changed and maybe what you guys are doing differently from the first to the 12th.  [00:08:07] Mark McGuire: So the first deal that we did with Hearthfire Capital or the first deal that I ever did relative to one that I just did with Hearthfire Capital? [00:08:12] Sam Wilson: Let's talk all self-storage. [00:08:14] Mark McGuire: Okay, cool. Very first self-storage deal we did, we purchased for, I think it was about 1.7 million. We're actually on market right now at 3.5 million to take that full cycle as we speak here. A lot smaller facility worth about a third of the value. And actually it's worth less than a third of the value. [00:08:37] Mark McGuire: It's just less, it's less decimal points. That's all it is at a certain point though, you know, if you're playing for big, for more decimal points, you got to really know your craft because when there's bigger decimal points, you can create more wealth. The process is the same, but the stakes are higher. [00:08:56] Mark McGuire: You want to kind of start a little smaller, so that way, if you do make a mistake, it, you don't get, I'm going to say totally crushed and knocked out of the game. Go a little smaller in the beginning and that one had no expansion. That one was just a pure revenue play, a pure, you know, optimization, doing some parking lot renovations and converting a particular area, the facility to climate control. [00:09:19] Mark McGuire: And the one that we just did, we bought a 31,000 square foot facility with a 34,000 square foot expansion that we'll be doing. So we're building 34,000 square, effectively taking this facility size to 65,000 square feet and upgrade in the class of that facility.  [00:09:34] Sam Wilson: What was the purchase price on the 12th one? [00:09:36] Mark McGuire: Man, now you're testing me. The equity, I think, the purchase price of the, the 12th one was like, you know, dirt and existing facility was like 4.7 million stabilized values going to be in the eight or 9 million range.  [00:09:55] Sam Wilson: Okay.  [00:09:55] Mark McGuire: And the first one was 1.7 million going to three, three, somewhere between three and three five. We'll see how it shakes out.  [00:10:02] Sam Wilson: Right, right. So, so yeah, I mean, obviously you're getting into bigger projects. It doesn't sound like you're playing for the 1.5 or 1.7 million dollar projects anymore. You guys are looking at bigger assets. Tell me on a square foot basis. Like I know 31,000 square feet, is that a small, I don't, I don't own, no, I don't own any, I have a passive investor in self-storage. I don't own any personally. So tell me you know, what's the size of a good facility for you guys? Like where do, where do the numbers make sense?  [00:10:28] Mark McGuire: Yeah. So from a sizing, it really kind of depends because, and, and, and I hate to say that, but it's the truth. If you're already established in a market and you can get economies to scale by pulling a property manager from a local facility nearby, and then getting cost shares on the operations side of things, you can go and take that facility and that facility makes sense. If you're going to go and penetrate a new market and stand, set up a flagship, buying a 20 or 30,000 square foot facility is, is going to be challenging unless there's a big, like we're doing here a big expansion on the backside to really get that economy to scale. So if we're, we call them bolt on sites. [00:11:06] Mark McGuire: So if we're going to look at a bolt on-site, we would do 20 to 30,000 square feet. If we're looking at a flagship, it's going to have to be 50 to 60,000 minimal.  [00:11:15] Sam Wilson: 50 to 60,000 square feet is a, okay, so that that's kind of the entry-level where you say, Hey, we're starting in a new market. It's gotta be at least 60,000 square feet. How have things changed on the buy side competitively? Like what, what's that landscape look like now for you?  [00:11:31] Mark McGuire: You know, it's funny you say that literally that was the call I had this morning with a couple of brokers. I've been reaching out to some brokers I have relationships with 'cause we've been swinging and missing on some deals. And we're just getting outbid and it's, and like, these are deals that when we hear what these things are selling for, I'm like the IRR at the investor level was like 11%. Nobody wants them, invest in a private equity deal with an expansion component for 11%. That assumes everything goes right. If anything goes remotely wrong, you're toast.  [00:11:59] Sam Wilson: Right. 11 became 4. Thanks at best.  [00:12:02] Mark McGuire: Maybe at best. Yeah. So, you know, we're, like you alluded to earlier, there's a lot of capital pouring into this space and there, and this is like, I always say self-storage is like the halfway house for recovering multifamily addicts. [00:12:16] Mark McGuire: And it's everyone who's sick of chasing diminishing returns and doing stupid stuff to try to acquire a facility that's way overpriced and overbid. And you know, there's not a lot of meat on that bone, it's been picked over. Now all those people are coming into self-storage and people are starting to put non-refundable deposits, which is stupid. [00:12:36] Mark McGuire: And they're starting to do, you know, waving due diligence. Stupid. I mean, it's just literally like, let me just increase the risk factor as much as I possibly can and be as ignorant as possible so I can absolutely make sure to get burned.  [00:12:52] Sam Wilson: Do you see, I guess that, and if, and if that's the way you, I guess that is the way you see it, is that eventually they will get burned Where do you want to be when that happens and how are you positioning yourself for that?  [00:13:04] Mark McGuire: Well, I don't want to be competing for their deal. I don't want to be competing for the deal the first time, I want to be competing at it after they've lost their shirt and the bank calls their note because they don't make their debt covenants. [00:13:13] Mark McGuire: That's where I want to be. But we're right now, like in order to acquire, I mean, it's an off-market game right now. I mean, and self-storage has for a long time, been controlled by brokers and a lot of the inventory was traded by brokers. And self-storage didn't have that popularity. And I mean, there were times, man, these things are trading for 10 to 12 caps. And that same property that traded for 10 to 12 cap five to six years ago is now trading for six. Like, it's nuts. [00:13:44] Sam Wilson: Right. Yeah. It's absolutely insane. What are the economic things or the environmental moves that maybe have to occur for you to think that it will return to a point where you can then pick up these properties at a discount when these people can't cover their note? [00:13:59] Mark McGuire: So self-storage, what no one talks about in the whole recession resilient thing about self-storage, during 2008, 2009 as a part of CMBS defaults, self-storage was at 0.03%. That is three-hundredths of a percent. Like that's a lot of decimal places in, in front of the decimal, smallest. The next closest, I forget whether, I think it was industrial, I think was the next closest. And it was like, not even close. So self-storage has traditionally been low leveraged. You're talking 65 to 70% loan to value. And you have people that, like, it's not a lot of money. I mean, you're talking like a hundred dollars a month for a unit and the alternative is put it in your house. [00:14:49] Mark McGuire: Well, if people don't have the space in their house, they don't have the money or the income to go buy a bigger house. Guess what? A hundred dollars a month is cheap alternative. So that all being said, I completely forgot the question.  [00:14:59] Sam Wilson: What has to happen economically for you? Because you had said, Hey, you see people taking a huge risk, people doing things, you go, gosh, that doesn't make sense. You guys are just, you're making this as risky as possible, paying the most you can. And when you get burnt, you can't cover the note. Then I want to be there to pick it up.  [00:15:15] Mark McGuire: So what has to happen is that people don't do their due diligence and a new facility gets built in the three or five-mile ring that totally crushes that other facility who had marginal returns to begin with. [00:15:28] Mark McGuire: And they, and, you know, either they don't meet their debt service or they just barely meet their debt service and, you know, make it out, you know, by the skin of their teeth. But the deal returns are you know, super compressed.  [00:15:40] Sam Wilson: Right. [00:15:40] Mark McGuire: So it, honestly, it just takes patience and time.  [00:15:44] Sam Wilson: Yeah, absolutely. Tell me about, you know, again, but you just kind of stay on the economic times conversation. You've invested as in, as a, maybe even an active investor in industrial and some other asset classes. How do you feel like you guys are going to weather any, any economic uncertainty and really, why have you favored this asset class over another?  [00:16:05] Mark McGuire: So self-storage just provides a really unique aspect to it where it kind of blends hospitality in terms of the dynamic pricing of the rates. [00:16:16] Mark McGuire: But it, it manages that and then has a better sticky factor that's more along the lines of multifamily. But it's got agility to it. So what I mean by that is people don't want to go and move their stuff. With self-storage, if you think about multifamily, right? And your rent is 2000 bucks a month, and someone says, Hey, I'm going to give you a 10% rent increase every six to eight months. [00:16:40] Mark McGuire: If you go from 2000 to 2200 to then, you know, 420 dollars within 12 months, you're going to be like, I'm out of this place. Forget it. Self-storage has 30-day leases. And, you know, if someone's unit rent is a hundred dollars a month and you raise it 10%, that's meaningful in terms of your revenue collected in your NOI. [00:17:02] Mark McGuire: It's not meaningful to the person who's renting the unit who has to then rent the U-Haul truck, pick up all their stuff and then go put it down somewhere else. At which point they may be able to find a place that's the same and probably not cheaper, probably more expensive. And then they got to take the time to move at all. Nobody wants to do that. For $10 a month, you're not moving that. You're not moving your stuff. [00:17:24] Sam Wilson: Right. Yeah. You're going to spend eight hours and 500 bucks moving all of it. And it's like, well, I'll just pay the 10 bucks a month to be done.  [00:17:31] Mark McGuire: So then if you go and get another 10% rent bump in eight months, people were like, eh, I don't really feel like moving it for another, you know, $11. That's what happens. And this is how it's just like, you're just tweaking the dial and turning the heat up. And that frog doesn't realize that that water's getting hot. But man, before you know it, it's boiling, that frog is cooked.  [00:17:50] Sam Wilson: Right. Right. Tell me about this. What are some storage units right now that you just look at and you go, man, I wouldn't buy that if it were free? What's some garbage out there on the market that makes a bad storage investment.  [00:18:03] Mark McGuire: Man, so, you know, what's interesting is aesthetics are such a, an important part about self-storage. Self-storage was used to be marketed to the cheap and three or four years ago, people realized they started doing more analytics, data. [00:18:19] Mark McGuire: I'm sure it was always being done, but it became more widely understood that the people who are willing to pay the most are young females and young females want properties that are well lit and that are aesthetically pleasing and that have a lot of, they have security cameras and solid gates and fencing. [00:18:40] Mark McGuire: They want to feel safe at the facility, 'cause if they feel safe while they're there, then their belongings are safe and therefore it's a good place to rent. And if they have to pay more for that. So be it. That's sanity that's well spent. So a couple of things I wouldn't buy. A, a facility I could buy, you could, you could build an A class facility in, in an oversaturated market that can't support the rent and I don't want that facility. So a facility that's located in an oversaturated market and how do you know if it's oversaturated? You know, there's base rules around square foot per capita, and it's historically been eight to 10 square feet. [00:19:15] Mark McGuire: I think that's totally busted. It really depends on the three and the five-mile rings. You gotta really understand your supply-demand analysis and how to execute that. Once you execute that, or you understand that, like the 8 to 10 square foot per capita is a great 1% rule of thumb, if you will, for storage, but it could be six square foot per capita, but there may not be enough population there to support the demand. Or you got stuff that's built to the wrong sizes. So if you go in and when you're doing your supply demand analysis, you're noticing that this facility is way under-rented, but it's all five by fives and five by tens. And the, the, the market wants ten by twenties. [00:19:54] Mark McGuire: That's a facility that I don't want, like, 'cause you could be 50% vacant. You're like, oh man, there's so much occupancy I could use here. But if it's not what the market commands, unless you can convert it, I don't want it. And then, I mean, ultimately it comes down to, I want a facility that looks, that looks nice, or I have the ability to make nice. And if I can't, the turd is a turd all the way through, and there's no amount of polish that's going to make it sparkle. I'm out.  [00:20:20] Sam Wilson: Right. That makes a lot of sense. No, that's really cool. I was just curious, you know, again, with the, with the buying frenzy, it seems like that we are in on so many fronts, you know, what it looks like or... [00:20:30] Mark McGuire: It's asset class agnostic, man, the buying frenzy doesn't care what asset class it is. There's just a ton of liquidity and there's sovereign money coming in now. Where these people, I mean, sovereign wealth funds where they're losing principle balance by not being spent. So these people were like, Hey, if I get 5% on my money, I don't really care.  [00:20:47] Sam Wilson: Right. Yeah. That's, that's really, really interesting, but still even in that, even in that buying frenzy market, I'm always curious what those, who are active buyers, aren't, aren't buying and why. And you did a great job of kind of explaining deals that just simply don't make sense even right now. So thanks for doing that. Mark, thanks for taking the time to come on the show today. It was great to have you on learn about your business, what you guys are seeing in the market, how you guys are interacting with brokers, what you guys are doing to get deals sent to you. Again, I love the, you know, just the, the, the information you gave us about how to interact with brokers, how to stay in front of 'em and then, of course, your info there on mentors and how to be of value to them and let them know that you are actually doing what they're saying, and then get them to continue to pour into you by, you know, giving them feedback and following exactly what it is they say to do. [00:21:31] Sam Wilson: So I think that was all awesome information. If our listeners want to get in touch with you or learn more about you, what is the best way to do that?  [00:21:38] Mark McGuire: Yeah, best way is investingwithmark.com. That'll put you right through our, our website and capture or contact form and or if you're in on socials Instagram slash investingwithmark. Facebook, same thing, LinkedIn, same thing. [00:21:51] Sam Wilson: Awesome. Yeah, we'll make sure we put those also in the show notes. Mark, thanks again for coming on today. I certainly appreciate it.  [00:21:57] Mark McGuire: Awesome. Thanks Sam.

Mark MacGuire is the Chief Investment Officer at Hearthfire Capital. As the CIO Mark is responsible for the equity arm of Hearthfire Capital. Having personally participated as a limited partner in 20 different investments, Mark understands the most important aspect of an investment, other than investment performance, is investor communication. Mark draws on his personal LP experience to tailor an investor-centric experience for Hearthfire investors. He transitioned into real estate sales in 2012. At that time, the market was in a downturn and he found success with residential real estate sales. In 2018, he made the decision to venture into self-storage and is very excited about the opportunities that are currently available. Listen in, if you're interested in getting involved in the real estate market or if you're looking for ways to protect yourself from potential risk, as Mark gives his insights that are definitely worth considering! [00:01 - 03:13] Opening Segment   Suja introduces Mark  Mark discussed how he started his career in real estate sales, working his way up from maintenance to residential He points out that the market conditions at the time were unfavorable for real estate He decided to switch gears and pursue self-storage as an investment He has been successful in self-storage, and credits his experience and education in landscaping and construction with helping him succeed in this industry     [03:14 - 14:14] Building a Real Estate Team Is Difficult   Mark discusses how real estate sales can be difficult to grow a team for, and how he eventually transitioned to syndications He became comfortable with syndications after being introduced to it by his mentor He found success with a winery in New Jersey that hosted weddings during COVID     [14:15 - 18:36] Taking Advantage of the Market Conditions During Times of Crisis   Mark shares his story of how they became interested in commercial real estate and syndications How he eventually ventured into the space by buying and selling single-family homes He shares that the market conditions were favorable for them when they bought their first properties They moved rates to take advantages of the opportunity     [18:37 - 32:28] Self Storage Industry's Low Operating Expense Pushes Capital Into Space   Mark explains how self-storage is a forgiving business with a low operating expense ratio, which is attracting more capital to the space He says that multifamily returns are super compressed, which is contributing to the growth of self-storage Self-storage is a great option for partners because it has low barriers to entry and a low operating ratio   He discusses how the self-industry and how it has changed over time Millennials are the least price sensitive and care the most about convenience and appearance Boomers are price sensitive and will move to a cheaper storage facility if their rates are raised   [32:29 - 39:10] Closing Segment Mark believes that, “Find your one thing and just go an inch wide in a mile deep”. Learn everything you could learn until the marginal benefit does not outweigh the marginal cost Mark recommends you to visit and invest with his company: https://hfirecapital.com/ Mark shares where you can get in contact with him (links below)   Quote/s:   “We always want to try and bring them up to within striking distance of street rate, but we don't want to give them a reason to move out, because vacancy is the silent killer of rental real estate.” – Mark McGuire You can connect with Mark through his website, Linkedin and Instagram! WANT TO LEARN MORE?   Connect with me through LinkedIn   Or send me an email at sujata@luxe-cap.com   Visit my website www.luxe-cap.com or my YouTube channel   Thanks for tuning in!   If you liked my show, LEAVE A 5-STAR REVIEW, like, and subscribe!

After seven years of relentlessly pursuing a music career through sheer grit, will, and determination, Mark's band got a recording contract with RCA Records in 2014, but the terms weren't right. Mark was given a choice: accept weak offer terms or pivot and reinvent himself.

Mark McGuire is a Chief Investment Officer, Hearthfire Holdings. in 2017 he started to build a real estate business. He hired and fired agents, learned from his mistakes, and then re-hired all over again with a new perspective. Since 2013, Mark and his team have brokered more than 300 homes with a total sales volume exceeding $83M. They have also raised over 15 million in capital for Hearthfire. Mark's biggest passion is wealth building and investing. He is a limited partner in 12 syndications, ranging from multifamily to industrial, hospitality to self-storage. He has invested in multiple private companies in the biotech, finance, and AI spaces. In addition, he currently owns 20 residential units in various real estate partnerships and oversees the management of 130 residential units his family owns. Mark has also executed multiple 1031 exchanges. He's seen up-markets and down-markets and discovered opportunities in both.  In this episode we talked about: * Mark's  Bio & Background * Building his Career in Real Estate * Limited Partnership Role * Real Estate Deals Outlook: the best Takeaways from Investors * Red Flags while looking for LP & GP * Multifamily Investments * Mark's Focus in Real Estate Right Now * Economic Outlook 2022-2023 * Mentorship, Resources and Lessons Learned Useful links: Slicing Pie: Funding Your Company Without Funds https://hfirecapital.com https://www.linkedin.com/in/investingwithmark/ Transcription: Jesse (0s): Welcome to the working capital real estate podcast. My name is Jesper galley. And on this show, we discuss all things real estate with investors and experts in a variety of industries that impact real estate. Whether you're looking at your first investment or raising your first fund, join me and let's build that portfolio one square foot at a time   Jesse (23s): This is Jessica forgotten and you're listening to working capital the real estate podcast. My guest today is Mark McGuire. He's the C I O of Herth capital. He's a full-time real estate investor and operator that's when mark at the time plunge into real estate sales, after running hard on his own for three years, working 80 to 100 hours a week, mark realized he needed help. He transitioned his real estate practice to Keller Williams in 2017 to learn how to build a real estate business. He hired and fired agents learn from his mistakes and then rehired them all over again.   Since 2013, mark and his team have brokered more than 300 homes with a total sales volume exceeding 83 million. They've also raised over 50 million capital for her fire, mark, you and I were just talking before we want to get into a lot of what you're doing now, which sounds like general partner and sponsoring deals. First of all, welcome aboard.   Mark (1m 13s): Thanks for having me Jesse excited.   Jesse (1m 15s): Yeah, I really appreciate it. So lots to talk about here. You've had a pretty, a pretty interesting background in terms of where you started out in your career and what you're doing today. And I want to get into for listeners the different asset classes that you're working with, but before we do that, why don't you take us back to kind of where you got into real estate? How that your story unfolded at the beginning?   Mark (1m 39s): Yeah, so real estate was something that was in my family. You know, I tried to go the college route net that really didn't align with my way of being a really I learned hands-on and I could, I could do the school thing, but I just hated it. And my mom's a teacher, so that went over really well. And then, you know, transition to my first entrepreneurial venture was playing in a band and we played, I was in a band professionally for seven years. We ended up getting a record contract with RCA records and I had had my I'm sorry,   Jesse (2m 15s): Small outfit.   Mark (2m 16s): Yeah, yeah, just a little bit. And I had had my real estate license at the time. And when we got the record contract, I remember, you know, this real moment of clarity of looking at how much money I was going to get as part of the contract that was guaranteed. And then how much money I had commissions pending with my residential real estate sales business. And I just was like, well, why would I sign this 14 to 20 year contract? Like that makes no sense. I'm, I'm going to be a slave. So went into real estate sales full time and had the opportunity to, to really start to understand business and learned about this whole thing called like a profit and loss.   I never went to school for any of it. So it was kind of just a giant trial by fire and I'm kind of became obsessed. And then after that, it was just like, how much more could I could I build? It was just a constant pursuit of growth.   Jesse (3m 8s): Fair enough. So you kind of run through the process, you're in music, which is awesome. What a, what instrument or where you vocals? What did you play?   Mark (3m 16s): No, I was actually, I was, I played drums. I did sing background vocals, but drums was really my main contribution.   Jesse (3m 22s): Nice, nice. I'm a big, big guitar guy. Just, just, just bought a, a PRS recently. And so I'm pretty, I'm having fun with that somewhere in the background there. So that's really cool. So RCA, I, like I said, it's not exactly a, a small outfit, so congrats on that. But even with that, you kind of look back and you start real estate as a path. So bring us up to speed today. I know that you're continuing to build wealth through real estate and you are LP on a few deals in various asset classes and running point or general partner on others.   Maybe you could tell listeners a little bit about what that looks like and how that process kind of evolved.   Mark (4m 3s): Yeah. So when I was in residential real estate sales, I spent a lot of time, you know, getting to run numbers on just single families. One thing that I was really fortunate to have was a family that was in real estate. So my, my grandfather was the main driving force and he owned a bunch of properties and I got the opportunity to work and be the, the, the assistant to the maintenance man. So I was like the guy that just said, Hey, there's a pile of trash, go over there, go take it and load it in the truck and throw it out.   So I did that for a couple of years and, you know, that's what it took to be in the band and have the flexibility to be able to get up and go whenever I needed to, they either had to go for on the site or they didn't. So there, it was just a matter of, you know, as I made money and, and, and generated income from residential real estate sales, my grandfather always told me, you know, real estate sales, you know, will make you money, but it will make you rich. And I don't know if you've ever heard of the saying brokers died, broke because so many people in sales, they make good money in commission, but then they, you know, spend it all and they don't get into assets that help you defer some of those taxes   Jesse (5m 19s): And build wealth.   Mark (5m 20s): Yeah. So it really came down to saying, Hey, I want to, I want to be able to get paid while I sleep. And so I've started buying condos and single families. And because this was 2013, 14 when the market was, you know, really, really low and then just kind of wanted to grow it from there and got interested in the commercial loan space. And, you know, I lived on as little as I could without feeling like I was, you know, I'm going to say punishing myself.   I wasn't like sitting there and eating ramen. No, I was never the ramen noodles guy. There's a lot of those people that, you know, they, I mean, I like pain, but I don't like it that much.   Jesse (6m 0s): You know? And I don't understand that maybe we said Italian upbringing. I'm like, you know, pasta is just this chief.   Mark (6m 5s): It is. But Robin noodles is pasta. It's just possible of sodium   Jesse (6m 10s): A hundred percent, exactly. Dumping, just dumping a bag of salt in there.   Mark (6m 16s): So I basically took it from, you know, just doing small single family and getting introduced to the concept of syndication I was trying to buy up. And it was just, I didn't have enough income. I didn't really know the way that the game was played. So syndication was my way to be a part of bigger deals. And I got, it was a, it was a question of bandwidth because you only had so much time to operate so many deals the right way to execute on them. And syndications for me were a way to keep my money moving at a good velocity without having to actually be the one driving the ship forward.   Jesse (6m 50s): So in those syndications where you limited partner in like the first one,   Mark (6m 55s): Yeah, I was an LP in probably seven or eight before I started on the GP side.   Jesse (7m 3s): Yeah. Which is that's fascinating to me because some, some would argue that it's, it's easier to get into being the LPN and definitely in a sense it is right. You're just, you're just providing capital. But I think the analysis is for somebody that's breaking into the industry, it's pretty, you know, ballsy to just jump into LPs with, without doing your proper due diligence. And I'm not saying that you didn't, I'm saying a lot of people, they see an investment and then they go in and that's why we had Brian Burke on.   He wrote the passive, I think it's passive real estate investor.   Mark (7m 36s): It's a hands-off hands-on that's   Jesse (7m 39s): Right. So we were both talking at the last BiggerPockets conference and what I found fascinating about this book, not just to plug it, it's just from the LPs point of view, which you never really read in a lot of these books. A lot of it is you're the GP you're running the deals. So that's pretty awesome. And then the other thing I, I feel in tell me if this is what you experience, I've told partners of mine before that we should be an LPN, this deal. And it's not necessarily because I think the deal is great. Is I really like the sponsor. I really want to see what, what he or she does with the investment.   And you learn so much about, okay, they're using this software, oh, they're G they're doing updates this way. I, you know, the last person I invested in did, did them this way. So I feel like there's a lot to learn from somebody who has already established themselves as an LP. Was that kind of your experience in those first, you know, six or seven, whatever they were.   Mark (8m 27s): So it's funny. I never went into syndication, investing, thinking I was going to be the guy syndicating. So I always went, I went into it because, you know, I could do my own deals. I knew how to run them. I knew how I knew how to pull the levers. I mean, it started as single family, right. Which is buy it at the right price, fix it and understand what the rental value is going to be at the end. Now, syndications do that same thing on a scale times, 100, 200 times. Right? So that's, it's the same concept, but it's kind of like if someone just gave you a graphing calculator and said, Hey, tell me what the graph looks like for this, you know, inequality, if you don't know how the basic calculus or algebra works behind it, then, you know, giving it, given that calculator is great, but like, you need to know how the, the math, how, what the long form version is.   And that's what single family was for me was the long form version. Now that I'm in a syndication, it's like, okay, what are the levers that we're going to pull here? How are we going to pull them? How much do we need to pull in totality in order to get up to what we can project? And at that point, like, I can pretty quickly go like, all right, this, this will work. Or it won't.   Jesse (9m 38s): Yeah. And I find that the one thing with single family and I I've had a very similar kind of history or, or path that you took. I mean, it can, it's very binary. It could go that you have a terrible experience or that you have a great experience in that is really predicated on the fact that you don't have a hundred tenants. You have one or two in a certain investment. So if it goes poorly, you feel like the whole thing is going poorly, where that the nice thing with apartments is you do scale it up and you're able to have economies and, you know, the losses, the winds help with the losses and things kind of even note.   But I feel like a lot of it is, is that mental barrier, you know, when, when you're starting out buying that first condo, the idea of you owning 80 units is, you know, so far away from, from your reality. So tell us how you moved from. So you moved from kind of what you're doing originally in real estate, into being an LP on these deals of whatever it was, six, six to 10 or whatever you invested, what was the, your experience or what was your outlook after seeing different investors? Do these deals differently?   Mark (10m 43s): I mean, you know, Brian Burke covered a ton of it in his book. So if you haven't read that, read that, I mean, it's, it's, it really sums up pretty much everything you need to know in more detail than you need to know it. So if I were to boil it down to brass tacks and make it really simple, I learned who communicates well, cause I value communication. If you don't communicate well, I don't wanna, I don't want my money with you. I like quarterly communication, monthly communications, just too much for me, because at that point, like I don't, if I wanted to have monthly communication, I'd be, I'd run the deal.   I, I want to know that my money is okay, but I   Jesse (11m 20s): Don't from the contractor.   Mark (11m 22s): Yeah. I, yeah, not interested. I wanna, I wanna know, you know, who does what they say they're going to do. And by that, that can be with respect to distributions that can be with respect to execution of the business plan. There's different ways that that shows up, but I'm paying a lot of attention to do they execute and do what they say, do they deliver? Because so many people and anyone can put something on a spreadsheet, say here's what this is going to do.   And this is gonna be worth X by this time. But if you don't go and see you, those, you know, quarterly execution updates, demonstrating that they're tracking performer, tracking their execution timeline. Even if the NOI doesn't track because the market's not, you know, didn't pan out the way you thought, but you're executing to the business plan. I'm not going to fall to sponsor for that. I just, wouldn't   Jesse (12m 18s): Sorry. Go ahead.   Mark (12m 19s): Those were the two, those were the two big things for me. And then I would say the, the third thing is you get to see who actually underwrites, conservatively, everyone, underwrites, conservatively. It's like, everyone leads with that. And when you   Jesse (12m 35s): Conservative figures here, we're just going to change this exit cap rate here. And there's your 30% IRR.   Mark (12m 40s): Yeah, exactly, exactly. It all. It all comes down to that. You get to see, you know, as the tide is going out here, I think we're starting to see the high water mark. You're going out. You're about to see who's swimming naked. It is going to it's it's gonna, it's going to come.   Jesse (12m 58s): Yeah. Well, it it's to your point of, you know, I don't necessarily see that you're going to track exactly like your, you know, your memorandum or your deck. You showed everybody, but it is this idea of like communicating on a regular basis, tracking the progress. It sounds like when I hear guys like you talk, you can almost hear a sales background because if you're a good sales person and in this case, like real estate sales, the first, the, one of the most valuable a number of them, but one of the mentors I had, one of the most valuable lessons I ever got was listened, deliver bad news, quickly, deliver it fast.   And you know, you, a lot of people try to run away from it, but listen, like, I'm going to give you a quarterly report. This is what's going on. I'm going to give it to you every quarter. I'm not going to try to run away from, with what's happening. We're obviously gonna make sure that, you know, things go as smoothly as possible. But I think communication is huge. And in the long run, even though it hurts those days where you're delivering bad, you know, bad information, it's important that you do that for your credibility.   Mark (13m 58s): I don't, I would say not don't just deliver bad news, but deliver the solution, delivery, deliver your solution to the problem, along with the problem. Because, you know, coming from the days of residential real estate, if I went and delivered a home inspection report with a bunch of bad news and didn't provide avenues to solve it, then like there's full on panic. And everyone's like, wow, man, this is terrible. And people just go, you know, off the cliff into the deep end.   Jesse (14m 28s): Yeah, no, I couldn't, I couldn't agree more. So let's get into a little bit about the LPGP relationship. So for those that don't know, I think most of the listeners are familiar with the general partner and limited partners. Basically try to give me your, your perspective of what you're looking for. Let's start on the LP side when you're looking at a general partner. So you talked about somebody who's a communicator, somebody who's going to be, you know, tells you what the, what they're going to do is, is in communication with you.   But what are, what are a couple of red flags? You know, we can pull them from, you know, from Brian, but we've got you here and I'd like to get your thoughts on it.   Mark (15m 8s): Yeah, here's what I would say. I always want to know what are the assumptions in the model? I always ask, you know, what are your rent bumps? That's a big one because you can go and make revenue look a lot higher than it really can and, and will be if you're over aggressive, I want to know. And that kind of goes along with how are you to creating the value? So is it through, you know, rent?   Is it through adding additional square footage in self storage game? Or is it adding, you know, like converting units that, and, you know, chopping them up and making them a little smaller, but I also want to know, you know, what's your exit cap rate assumption. That's such a big lever. That's so just not understood it. The general person does not understand how exit cap rates are such a powerful lever in the value gaming   Jesse (16m 8s): Return.   Mark (16m 9s): Oh yeah. So that's a really, really, really big one. And if you don't know, the re the relationship net operating income divided by cap rate equals your asset value. So understand if you're going in buying, you know, a cap rate and it's, and it's hard to set it because just cause you're going in at a five cap on actual is there could be a ton of runway in the, in the, in the gross revenues because it's not being managed well. So, you know, sometimes people think that they're getting a steal, you're paying a high cap rate on something like that. But if, you know, as the operators, a ton of runway on the rent roll and fine, give them a five cap and just know that you're going to double the revenue and then you're going to sell it at a six, but the double revenue still generates the value.   Jesse (16m 50s): Yeah. I think one thing I'd tell a younger investors or people that are trying to understand the, the usefulness and sometimes the work you should throw cap rates out of perfect illustration is you can have a building with a 1% cap rate. And it's an absolutely amazing investment because you, you have vacant possession of a building in a great market. So, you know, this idea of, of cap rate being the be all and end all, you know, you have to really factor it into our, are we a stabilized asset? Are we fully tenanted the other piece too, of, you know, just so listeners are following along with exit cap rate, or sometimes you'll hear it called the reversion if you're in, in college and finance right now.   So this idea that you have to apply a cap rate to that last year, or say a five-year investment that last year net operating income, just like mark was saying here, that is an assumption in the deal. And the common wisdom is that that cap rate should be technically higher than your entry cap because the building has degraded over time or, or kind of, it has gotten older, the actual structure, not the land and that cap rate, you know, you can just do the math right now. If you have a million dollars NOI divide that by 4.5 or divided by 5.5, you're going to see a drastic difference in the valuation.   And that's going to really affect the levered return on investment. So that's a great point. Are there any, w you know, when you look at an investor or an investment, and you're seeing the, the debt side of the equation, the mortgage, what do you like to see there? Is there anything that you're looking out for that you're keeping your eye on specifically?   Mark (18m 22s): I mean, I'd like to understand recourse, is there recourse on it or is there not because if there's recourse on it, you know, the person who's running the deal has more skin in the game because when you're an LP, generally, I'm not going to say always, but pretty much always you're at risk. Capital is only the capital, the equity you contributed to the, your LP position. Whereas the sponsor who's on the GP side, they're the ones taking the risk, signing on the debt.   So most, you know, most, most people in, in multi-family, and, and in like industrial, they're going to go for CMBS or life insurance company, life code debt, and they're going to go for non-recourse, which is smart. It's very smart. But if someone like self storage, a lot of times we're going for like regional banks and regional banks don't want to give non-recourse, they'll give partial recourse. Yeah. So I still have skin in this game if I don't do this thing. Right.   And versus someone on a multifamily, if the project totally goes sideways, they hand the keys back and go, Hey, sorry, this is your problem. Like, I tried my best. And you as the investor who put up the check, you're out the money and the guy who ran the deal just lost the reputation. I mean, that's, that's what you're really losing, but they didn't lose cash. So to speak.   Jesse (19m 41s): Yeah. That's a great point. I, the last investment that we were running GP on, I remembered speaking with an investor and he said, and it's not a dumb question. It's a, it's a logical question. They said, well, you know, how much are you investing personally? You know, I thought it would be more. And I said, my answer to him was, listen, it's, it's the wrong question. I'll answer it. But it's the wrong question. And I'll tell you why. So I tell him how much we're investing in the deal. But then secondly, I'm saying that we're signing on this debt and it's, this is, this is not debt.   This is basically my unborn kids. If everything goes wrong here, that's what gets affected because we're personally guaranteeing the debt. I th that's a question I think is important because at the end of the day, if I know that the GP is really, like you said, has complete skin in the game, that changes the dynamic for me, for sure.   Mark (20m 30s): Yep. Yeah. I mean, and, and honestly, like I, especially right now, I will want to see lower leverage. Multifamily investments have been going 80% with a 24 month IO interest only period. And on a 30 year amortization schedule. So talking high leverage with very little principal pay down with, so your 30 year, the higher your amortization period, the, the slower you pay down your principal loan balance. And then when you go and you add a 24 month interest only period on the front of that, you're paying no principal for two years, and then you're paying small principal for the three years.   So if you're holding it for five years, you're really banking on the market to go up. So at the time of disposition, you're not in disposition to sale, you're not in a place where you're going to get, you know, you're gonna be under underwater. And then at that point, you're you got a deficiency. So you're paying to sell the property, or you're having to refi at that. Five-year mark. So I, I hate high leverage right now, like 80% leverage scares the shit out of me and interest only periods on loans.   Also equally terrifying right now for me, unless you're at a super low leverage point.   Jesse (21m 46s): Well, it's like when you describe it that way, you're like the big short 2.0 there where you have like this balloon, or, you know, you have an IO period. And then all of a sudden it kicks into to have whatever you're looking for, stabilize that after that. But I think, I think what we've learned over the last six months, or even shorter than that with interest rates is that LTV is important to a certain extent. But what most banks that we're dealing with, what they're looking at is that service coverage right now, how much more do you have to pay then than your actual servicing of the, of the mortgage or debt.   And I think that is a, probably a prudent way to look at it, but yeah, I think, I think you're right. I think most of the going forward this next year, I think these high, these individuals or companies that are doing very high loan to value are kind of setting themselves up to potentially be in a little bit of trouble if you know, the economy goes the wrong way.   Mark (22m 39s): Well, and so then the question becomes, okay, so let's say you got a five-year term with a 24 month IO at 30 year am. Well, do you have extensions beyond that? That will allow you to go and buy some time if the market doesn't, you know, the market's not cooperating with your exit timeframe that you originally intended. So that's understanding, you know, the ability to have extensions on the backend. Can you buy an extension or does the rate reset? Meaning like now you have to go and go to, you know, whatever prime is or prime plus, whatever the agreed upon amount is in the loan docs.   And this is the thing until you operate, actually, you don't even know how to answer these questions. You don't even know what this shit means. Let alone have the ability to ask the question to be able to actually ascertain that answer.   Jesse (23m 29s): Well, I, like you said earlier, just go on a podcast, here's your credibility. So I want to kind of jump to what you're kind of looking at right now. What are deals? You know, what, what's your target and are you doing more self storage? You're looking at apartments,   Mark (23m 46s): We're all self storage. I mean, you know, with hearth fire, all we do is self storage. That's, you know, singular focus. I mean, we just want to go and be fantastic in that space and just crush that space and know it inside and out that said the challenge right now is with rates ticking up, the more money you borrow, the bigger the deal, the rate hikes are because it's compounding a problem. So on a mortgage, as a residential, and you're borrowing 250 or 300,000 bucks, that's such a big deal.   It does impact, but not a huge deal. If you're going to borrow 5 million bucks that little, you know, half, half a point and rate can really impact your, your, your monthly debt service. And at that point, it impacts what you can pay and your debt service coverage ratio and what you can pay for, for the property. And right now, sellers, haven't adjusted to   Jesse (24m 45s): A hundred percent   Mark (24m 46s): New debt terms like seller sale price expectations are still at, you know, all time low rates. And there's a gap right now. And the thing is, is there's a lot of stupid that hasn't burned off yet. There's a lot of people still paying way too much. Yeah. I don't know when that stops. So it's like, we're just in a mode of sticking to our guns, putting in LOI, but being patient.   Jesse (25m 9s): Yeah. It's very, yeah. The price that pricing is so sticky because people, once they anchor to it, like, you know, just for on the kind of the sales side with real estate, once you stick to a price, you do not want to come off it. We have clients right now that we're actively, you know, we've marked down some prices depending on the asset class, but people are starting to say, well, here's my offers here because cost of capital is going up. And our clients are just like, no, like the prices that shouldn't affect price at all. It's like, no, it does. And it should. But the fact that there's that disconnect.   It'll be interesting to see how long this lasts. If we, if we stay in this kind of environment, even if the interest rates kind of stay stagnant, I feel like the prices have to reflect, have to adjust to it. But I think it's definitely the, there is a time period where people do not want to mark down because they're just used to what we've been living through for the last 10 years, to be honest.   Mark (26m 1s): Yeah. It'll be real interesting. I mean, we've been up until the right fence 2012. And so there's a lot of sponsors, syndicators, whatever you want to call it that have operated like crap that have gotten away with poor execution and poor operations and poor, poor deal management. And now that pricing is reverting and you're going to start. And I mean, I don't know. I think we're right now, we're kind of at the crest and now people are questioning like where value sits, right?   This instant, which whenever there's uncertainty in pricing, that usually means a price. The pricing is going to start to come down and how much it comes down, who knows that depends on rates and how much move, but prices are going to come down. And it really boils down to like, if you don't execute well on your business plan and you leave money in the table as a respect to your NOI, when it comes time to exit, it's going to cost you and that's going to be, that's going to cost investors that returns.   Jesse (27m 1s): Yeah. Yeah. I couldn't agree more. It's it's so hard to kind of do the analysis on, from an economic standpoint where we had Peter Lindemann, who's a professor at warden. He kind of wrote the book on like real estate finance. And we're talking about the economy and we have these kind of artificial, not artificial, but I think most people would agree. COVID-19 was not exactly a typical recession. It was a technical recession, but it was something that was more akin to like a, a natural disaster. So we're recovering off of that. And the question is, if the economy is going to go into recession where it naturally would have gone, or if it's going to continue along the way it is, that's really going to be the, you know, which way do we go on these things because interest rates where they're at right now, I think if the economy continues to be healthy, we can, we needed a little bit higher interest rates.   The question is if it starts running off from an inflation standpoint, but who knows? We, I, I don't, I don't crystal ball it. I just asked my guests to. So   Mark (28m 1s): W I'll be happy to tell you that we're in a recession and no one's actually said it yet. But as more business owners I talk to and, you know, cash is getting tight and all that excess liquidity that COVID created, or should I say the government created as a result of COVID, that's starting to burn off, except for like the craziest part is the people who got the most amount of money. Well, it's not that crazy. The wealthiest people who got the most amount of money are the ones who still have the money. And that's like the last bit of liquidity that's kind of hanging out and about, but all this stock market sell off and all this crap that's going on.   This, this, all this stuff in crypto it's, it's, it's all in response to people are starting to feel tight with respect to liquidity, and you wait, give it another 45 days and it'll come out officially.   Jesse (28m 44s): You know, I think this is the thing where you being a prudent investor really starts to pay dividends. And like you said, you can hide a lot with prices, just continually going up, like, Hey, I'm a great operator. Prices have gone up in my market 12% every year. So it hides a lot of poor management and poor operating. So TBD we'll, you know, we'll see what happens over the next little while. I want to get to kind of where people on listening can reach out to you and see what you're up to before we do. We typically, before we end the show, we ask our guests for questions, kind of a rapid fire, so to speak.   So if you're good with that, I'll lay them on. You   Mark (29m 22s): Let's do it.   Jesse (29m 23s): All right, mark. What's something that, you know, now in your investing career that you wish you knew when you first started out and you know, it could be something operational can be something on the investing side,   Mark (29m 35s): Any commercial asset, you control the value of your building based upon your net operating income. So the better you can a building, the more you can control the value of it when it's commercially based. So I would go commercial sooner.   Jesse (29m 49s): Yeah. That's great. What would you tell somebody that's looking to get into our industry, whether building a real estate business or going into, as an investor, whether it's LP or GP, you know, what would you tell that young, younger individual   Mark (30m 5s): Go find someone who's really good at it and work for free and learn everything you can and, you know, find a way to add value to their operation. And, you know, don't put your capital on the line, put your time on the line. Cause you got time to give you don't have money to give at that point.   Jesse (30m 21s): Yeah. Fair enough. Any resources or books you're reading right now that you think the listeners would get some value out of?   Mark (30m 30s): You know, it's interesting. I'm reading a book right now called slicing pie. It's by a guy by the name of Mike Moyer. It's interesting. Cause it talks about equity and what's fair and how to determine an equitable equity share. So I'm reading that right now.   Jesse (30m 47s): Sure. For some reason I thought PI like the math thing, once you brought up calculus.   Mark (30m 52s): No, it's I believe it or not. I'm not a math guy. I like addition, subtraction, multiplication, division, but stick letters in my math. And it all goes downhill for me.   Jesse (31m 0s): There you go. Well, luckily your PNL doesn't have a ton. It doesn't have any of the letters that don't form words. First car make and model   Mark (31m 12s): Man. The first one that I drove that was like kind of handed down, but like wasn't mine. The first one that I bought   Jesse (31m 20s): Was when you bought,   Mark (31m 22s): I bought a Mazda three   Jesse (31m 25s): Rotary engine.   Mark (31m 27s): Yeah. Mazda3 stick shift. There you go. Because I was cool like that   Jesse (31m 33s): Starting my buddy about this. I was just like stick shift. I had a million people have said this, but I watched this, I listen to his podcast, econ talk. He's like, it is a millennial security device. And it was just like, nobody drives stick. I, my first car was a, was a stick as well. And it's just like, yeah,   Mark (31m 50s): Well it's funny. I've, I've gotten in driven stick shift cards since I got rid of that car and then got another car. But it's now it's like, it's a little more herky jerky. Cause you know, not driving in every day. And plus every clutch is a little different,   Jesse (32m 4s): But yeah, you gotta, you gotta work. Awesome. So for listeners, aside from, as I always say an easy Google search, any specific places that you'd have people reach out, we'll put links in the, in the description for the show.   Mark (32m 19s): Yeah. Easiest way to find me is investing with mark.com, M a R K and then Instagram back slash investing with mark Facebook, LinkedIn. It's all there.   Jesse (32m 32s): My guest today has been Mark McGuire, mark. Thank you for being part of working capital.   Mark (32m 38s): Thanks.   Jesse (32m 45s): Thank you so much for listening to working capital the real estate podcast. I'm your host, Jesse for galley. If you liked the episode, head on to iTunes and leave us a five star review and share on social media, it really helps us out. If you have any questions, feel free to reach out to me on Instagram, Jesse for galley, F R a G a L E, have a good one. Take care.Jesse (0s): Welcome to the working capital real estate podcast. My name is Jesper galley. And on this show, we discuss all things real estate with investors and experts in a variety of industries that impact real estate. Whether you're looking at your first investment or raising your first fund, join me and let's build that portfolio one square foot at a time   Speaker 0 (22s): E   Jesse (23s): This is Jessica forgotten and you're listening to working capital the real estate podcast. My guest today is Mark McGuire. He's the C I O of Herth capital. He's a full-time real estate investor and operator that's when mark at the time plunge into real estate sales, after running hard on his own for three years, working 80 to 100 hours a week, mark realized he needed help. He transitioned his real estate practice to Keller Williams in 2017 to learn how to build a real estate business. He hired and fired agents learn from his mistakes and then rehired them all over again.   Since 2013, mark and his team have brokered more than 300 homes with a total sales volume exceeding 83 million. They've also raised over 50 million capital for her fire, mark, you and I were just talking before we want to get into a lot of what you're doing now, which sounds like general partner and sponsoring deals. First of all, welcome aboard.   Mark (1m 13s): Thanks for having me Jesse excited.   Jesse (1m 15s): Yeah, I really appreciate it. So lots to talk about here. You've had a pretty, a pretty interesting background in terms of where you started out in your career and what you're doing today. And I want to get into for listeners the different asset classes that you're working with, but before we do that, why don't you take us back to kind of where you got into real estate? How that your story unfolded at the beginning?   Mark (1m 39s): Yeah, so real estate was something that was in my family. You know, I tried to go the college route net that really didn't align with my way of being a really I learned hands-on and I could, I could do the school thing, but I just hated it. And my mom's a teacher, so that went over really well. And then, you know, transition to my first entrepreneurial venture was playing in a band and we played, I was in a band professionally for seven years. We ended up getting a record contract with RCA records and I had had my I'm sorry,   Jesse (2m 15s): Small outfit.   Mark (2m 16s): Yeah, yeah, just a little bit. And I had had my real estate license at the time. And when we got the record contract, I remember, you know, this real moment of clarity of looking at how much money I was going to get as part of the contract that was guaranteed. And then how much money I had commissions pending with my residential real estate sales business. And I just was like, well, why would I sign this 14 to 20 year contract? Like that makes no sense. I'm, I'm going to be a slave. So went into real estate sales full time and had the opportunity to, to really start to understand business and learned about this whole thing called like a profit and loss.   I never went to school for any of it. So it was kind of just a giant trial by fire and I'm kind of became obsessed. And then after that, it was just like, how much more could I could I build? It was just a constant pursuit of growth.   Jesse (3m 8s): Fair enough. So you kind of run through the process, you're in music, which is awesome. What a, what instrument or where you vocals? What did you play?   Mark (3m 16s): No, I was actually, I was, I played drums. I did sing background vocals, but drums was really my main contribution.   Jesse (3m 22s): Nice, nice. I'm a big, big guitar guy. Just, just, just bought a, a PRS recently. And so I'm pretty, I'm having fun with that somewhere in the background there. So that's really cool. So RCA, I, like I said, it's not exactly a, a small outfit, so congrats on that. But even with that, you kind of look back and you start real estate as a path. So bring us up to speed today. I know that you're continuing to build wealth through real estate and you are LP on a few deals in various asset classes and running point or general partner on others.   Maybe you could tell listeners a little bit about what that looks like and how that process kind of evolved.   Mark (4m 3s): Yeah. So when I was in residential real estate sales, I spent a lot of time, you know, getting to run numbers on just single families. One thing that I was really fortunate to have was a family that was in real estate. So my, my grandfather was the main driving force and he owned a bunch of properties and I got the opportunity to work and be the, the, the assistant to the maintenance man. So I was like the guy that just said, Hey, there's a pile of trash, go over there, go take it and load it in the truck and throw it out.   So I did that for a couple of years and, you know, that's what it took to be in the band and have the flexibility to be able to get up and go whenever I needed to, they either had to go for on the site or they didn't. So there, it was just a matter of, you know, as I made money and, and, and generated income from residential real estate sales, my grandfather always told me, you know, real estate sales, you know, will make you money, but it will make you rich. And I don't know if you've ever heard of the saying brokers died, broke because so many people in sales, they make good money in commission, but then they, you know, spend it all and they don't get into assets that help you defer some of those taxes   Jesse (5m 19s): And build wealth.   Mark (5m 20s): Yeah. So it really came down to saying, Hey, I want to, I want to be able to get paid while I sleep. And so I've started buying condos and single families. And because this was 2013, 14 when the market was, you know, really, really low and then just kind of wanted to grow it from there and got interested in the commercial loan space. And, you know, I lived on as little as I could without feeling like I was, you know, I'm going to say punishing myself.   I wasn't like sitting there and eating ramen. No, I was never the ramen noodles guy. There's a lot of those people that, you know, they, I mean, I like pain, but I don't like it that much.   Jesse (6m 0s): You know? And I don't understand that maybe we said Italian upbringing. I'm like, you know, pasta is just this chief.   Mark (6m 5s): It is. But Robin noodles is pasta. It's just possible of sodium   Jesse (6m 10s): A hundred percent, exactly. Dumping, just dumping a bag of salt in there.   Mark (6m 16s): So I basically took it from, you know, just doing small single family and getting introduced to the concept of syndication I was trying to buy up. And it was just, I didn't have enough income. I didn't really know the way that the game was played. So syndication was my way to be a part of bigger deals. And I got, it was a, it was a question of bandwidth because you only had so much time to operate so many deals the right way to execute on them. And syndications for me were a way to keep my money moving at a good velocity without having to actually be the one driving the ship forward.   Jesse (6m 50s): So in those syndications where you limited partner in like the first one,   Mark (6m 55s): Yeah, I was an LP in probably seven or eight before I started on the GP side.   Jesse (7m 3s): Yeah. Which is that's fascinating to me because some, some would argue that it's, it's easier to get into being the LPN and definitely in a sense it is right. You're just, you're just providing capital. But I think the analysis is for somebody that's breaking into the industry, it's pretty, you know, ballsy to just jump into LPs with, without doing your proper due diligence. And I'm not saying that you didn't, I'm saying a lot of people, they see an investment and then they go in and that's why we had Brian Burke on.   He wrote the passive, I think it's passive real estate investor.   Mark (7m 36s): It's a hands-off hands-on that's   Jesse (7m 39s): Right. So we were both talking at the last BiggerPockets conference and what I found fascinating about this book, not just to plug it, it's just from the LPs point of view, which you never really read in a lot of these books. A lot of it is you're the GP you're running the deals. So that's pretty awesome. And then the other thing I, I feel in tell me if this is what you experience, I've told partners of mine before that we should be an LPN, this deal. And it's not necessarily because I think the deal is great. Is I really like the sponsor. I really want to see what, what he or she does with the investment.   And you learn so much about, okay, they're using this software, oh, they're G they're doing updates this way. I, you know, the last person I invested in did, did them this way. So I feel like there's a lot to learn from somebody who has already established themselves as an LP. Was that kind of your experience in those first, you know, six or seven, whatever they were.   Mark (8m 27s): So it's funny. I never went into syndication, investing, thinking I was going to be the guy syndicating. So I always went, I went into it because, you know, I could do my own deals. I knew how to run them. I knew how I knew how to pull the levers. I mean, it started as single family, right. Which is buy it at the right price, fix it and understand what the rental value is going to be at the end. Now, syndications do that same thing on a scale times, 100, 200 times. Right? So that's, it's the same concept, but it's kind of like if someone just gave you a graphing calculator and said, Hey, tell me what the graph looks like for this, you know, inequality, if you don't know how the basic calculus or algebra works behind it, then, you know, giving it, given that calculator is great, but like, you need to know how the, the math, how, what the long form version is.   And that's what single family was for me was the long form version. Now that I'm in a syndication, it's like, okay, what are the levers that we're going to pull here? How are we going to pull them? How much do we need to pull in totality in order to get up to what we can project? And at that point, like, I can pretty quickly go like, all right, this, this will work. Or it won't.   Jesse (9m 38s): Yeah. And I find that the one thing with single family and I I've had a very similar kind of history or, or path that you took. I mean, it can, it's very binary. It could go that you have a terrible experience or that you have a great experience in that is really predicated on the fact that you don't have a hundred tenants. You have one or two in a certain investment. So if it goes poorly, you feel like the whole thing is going poorly, where that the nice thing with apartments is you do scale it up and you're able to have economies and, you know, the losses, the winds help with the losses and things kind of even note.   But I feel like a lot of it is, is that mental barrier, you know, when, when you're starting out buying that first condo, the idea of you owning 80 units is, you know, so far away from, from your reality. So tell us how you moved from. So you moved from kind of what you're doing originally in real estate, into being an LP on these deals of whatever it was, six, six to 10 or whatever you invested, what was the, your experience or what was your outlook after seeing different investors? Do these deals differently?   Mark (10m 43s): I mean, you know, Brian Burke covered a ton of it in his book. So if you haven't read that, read that, I mean, it's, it's, it really sums up pretty much everything you need to know in more detail than you need to know it. So if I were to boil it down to brass tacks and make it really simple, I learned who communicates well, cause I value communication. If you don't communicate well, I don't wanna, I don't want my money with you. I like quarterly communication, monthly communications, just too much for me, because at that point, like I don't, if I wanted to have monthly communication, I'd be, I'd run the deal.   I, I want to know that my money is okay, but I   Jesse (11m 20s): Don't from the contractor.   Mark (11m 22s): Yeah. I, yeah, not interested. I wanna, I wanna know, you know, who does what they say they're going to do. And by that, that can be with respect to distributions that can be with respect to execution of the business plan. There's different ways that that shows up, but I'm paying a lot of attention to do they execute and do what they say, do they deliver? Because so many people and anyone can put something on a spreadsheet, say here's what this is going to do.   And this is gonna be worth X by this time. But if you don't go and see you, those, you know, quarterly execution updates, demonstrating that they're tracking performer, tracking their execution timeline. Even if the NOI doesn't track because the market's not, you know, didn't pan out the way you thought, but you're executing to the business plan. I'm not going to fall to sponsor for that. I just, wouldn't   Jesse (12m 18s): Sorry. Go ahead.   Mark (12m 19s): Those were the two, those were the two big things for me. And then I would say the, the third thing is you get to see who actually underwrites, conservatively, everyone, underwrites, conservatively. It's like, everyone leads with that. And when you   Jesse (12m 35s): Conservative figures here, we're just going to change this exit cap rate here. And there's your 30% IRR.   Mark (12m 40s): Yeah, exactly, exactly. It all. It all comes down to that. You get to see, you know, as the tide is going out here, I think we're starting to see the high water mark. You're going out. You're about to see who's swimming naked. It is going to it's it's gonna, it's going to come.   Jesse (12m 58s): Yeah. Well, it it's to your point of, you know, I don't necessarily see that you're going to track exactly like your, you know, your memorandum or your deck. You showed everybody, but it is this idea of like communicating on a regular basis, tracking the progress. It sounds like when I hear guys like you talk, you can almost hear a sales background because if you're a good sales person and in this case, like real estate sales, the first, the, one of the most valuable a number of them, but one of the mentors I had, one of the most valuable lessons I ever got was listened, deliver bad news, quickly, deliver it fast.   And you know, you, a lot of people try to run away from it, but listen, like, I'm going to give you a quarterly report. This is what's going on. I'm going to give it to you every quarter. I'm not going to try to run away from, with what's happening. We're obviously gonna make sure that, you know, things go as smoothly as possible. But I think communication is huge. And in the long run, even though it hurts those days where you're delivering bad, you know, bad information, it's important that you do that for your credibility.   Mark (13m 58s): I don't, I would say not don't just deliver bad news, but deliver the solution, delivery, deliver your solution to the problem, along with the problem. Because, you know, coming from the days of residential real estate, if I went and delivered a home inspection report with a bunch of bad news and didn't provide avenues to solve it, then like there's full on panic. And everyone's like, wow, man, this is terrible. And people just go, you know, off the cliff into the deep end.   Jesse (14m 28s): Yeah, no, I couldn't, I couldn't agree more. So let's get into a little bit about the LPGP relationship. So for those that don't know, I think most of the listeners are familiar with the general partner and limited partners. Basically try to give me your, your perspective of what you're looking for. Let's start on the LP side when you're looking at a general partner. So you talked about somebody who's a communicator, somebody who's going to be, you know, tells you what the, what they're going to do is, is in communication with you.   But what are, what are a couple of red flags? You know, we can pull them from, you know, from Brian, but we've got you here and I'd like to get your thoughts on it.   Mark (15m 8s): Yeah, here's what I would say. I always want to know what are the assumptions in the model? I always ask, you know, what are your rent bumps? That's a big one because you can go and make revenue look a lot higher than it really can and, and will be if you're over aggressive, I want to know. And that kind of goes along with how are you to creating the value? So is it through, you know, rent?   Is it through adding additional square footage in self storage game? Or is it adding, you know, like converting units that, and, you know, chopping them up and making them a little smaller, but I also want to know, you know, what's your exit cap rate assumption. That's such a big lever. That's so just not understood it. The general person does not understand how exit cap rates are such a powerful lever in the value gaming   Jesse (16m 8s): Return.   Mark (16m 9s): Oh yeah. So that's a really, really, really big one. And if you don't know, the re the relationship net operating income divided by cap rate equals your asset value. So understand if you're going in buying, you know, a cap rate and it's, and it's hard to set it because just cause you're going in at a five cap on actual is there could be a ton of runway in the, in the, in the gross revenues because it's not being managed well. So, you know, sometimes people think that they're getting a steal, you're paying a high cap rate on something like that. But if, you know, as the operators, a ton of runway on the rent roll and fine, give them a five cap and just know that you're going to double the revenue and then you're going to sell it at a six, but the double revenue still generates the value.   Jesse (16m 50s): Yeah. I think one thing I'd tell a younger investors or people that are trying to understand the, the usefulness and sometimes the work you should throw cap rates out of perfect illustration is you can have a building with a 1% cap rate. And it's an absolutely amazing investment because you, you have vacant possession of a building in a great market. So, you know, this idea of, of cap rate being the be all and end all, you know, you have to really factor it into our, are we a stabilized asset? Are we fully tenanted the other piece too, of, you know, just so listeners are following along with exit cap rate, or sometimes you'll hear it called the reversion if you're in, in college and finance right now.   So this idea that you have to apply a cap rate to that last year, or say a five-year investment that last year net operating income, just like mark was saying here, that is an assumption in the deal. And the common wisdom is that that cap rate should be technically higher than your entry cap because the building has degraded over time or, or kind of, it has gotten older, the actual structure, not the land and that cap rate, you know, you can just do the math right now. If you have a million dollars NOI divide that by 4.5 or divided by 5.5, you're going to see a drastic difference in the valuation.   And that's going to really affect the levered return on investment. So that's a great point. Are there any, w you know, when you look at an investor or an investment, and you're seeing the, the debt side of the equation, the mortgage, what do you like to see there? Is there anything that you're looking out for that you're keeping your eye on specifically?   Mark (18m 22s): I mean, I'd like to understand recourse, is there recourse on it or is there not because if there's recourse on it, you know, the person who's running the deal has more skin in the game because when you're an LP, generally, I'm not going to say always, but pretty much always you're at risk. Capital is only the capital, the equity you contributed to the, your LP position. Whereas the sponsor who's on the GP side, they're the ones taking the risk, signing on the debt.   So most, you know, most, most people in, in multi-family, and, and in like industrial, they're going to go for CMBS or life insurance company, life code debt, and they're going to go for non-recourse, which is smart. It's very smart. But if someone like self storage, a lot of times we're going for like regional banks and regional banks don't want to give non-recourse, they'll give partial recourse. Yeah. So I still have skin in this game if I don't do this thing. Right.   And versus someone on a multifamily, if the project totally goes sideways, they hand the keys back and go, Hey, sorry, this is your problem. Like, I tried my best. And you as the investor who put up the check, you're out the money and the guy who ran the deal just lost the reputation. I mean, that's, that's what you're really losing, but they didn't lose cash. So to speak.   Jesse (19m 41s): Yeah. That's a great point. I, the last investment that we were running GP on, I remembered speaking with an investor and he said, and it's not a dumb question. It's a, it's a logical question. They said, well, you know, how much are you investing personally? You know, I thought it would be more. And I said, my answer to him was, listen, it's, it's the wrong question. I'll answer it. But it's the wrong question. And I'll tell you why. So I tell him how much we're investing in the deal. But then secondly, I'm saying that we're signing on this debt and it's, this is, this is not debt.   This is basically my unborn kids. If everything goes wrong here, that's what gets affected because we're personally guaranteeing the debt. I th that's a question I think is important because at the end of the day, if I know that the GP is really, like you said, has complete skin in the game, that changes the dynamic for me, for sure.   Mark (20m 30s): Yep. Yeah. I mean, and, and honestly, like I, especially right now, I will want to see lower leverage. Multifamily investments have been going 80% with a 24 month IO interest only period. And on a 30 year amortization schedule. So talking high leverage with very little principal pay down with, so your 30 year, the higher your amortization period, the, the slower you pay down your principal loan balance. And then when you go and you add a 24 month interest only period on the front of that, you're paying no principal for two years, and then you're paying small principal for the three years.   So if you're holding it for five years, you're really banking on the market to go up. So at the time of disposition, you're not in disposition to sale, you're not in a place where you're going to get, you know, you're gonna be under underwater. And then at that point, you're you got a deficiency. So you're paying to sell the property, or you're having to refi at that. Five-year mark. So I, I hate high leverage right now, like 80% leverage scares the shit out of me and interest only periods on loans.   Also equally terrifying right now for me, unless you're at a super low leverage point.   Jesse (21m 46s): Well, it's like when you describe it that way, you're like the big short 2.0 there where you have like this balloon, or, you know, you have an IO period. And then all of a sudden it kicks into to have whatever you're looking for, stabilize that after that. But I think, I think what we've learned over the last six months, or even shorter than that with interest rates is that LTV is important to a certain extent. But what most banks that we're dealing with, what they're looking at is that service coverage right now, how much more do you have to pay then than your actual servicing of the, of the mortgage or debt.   And I think that is a, probably a prudent way to look at it, but yeah, I think, I think you're right. I think most of the going forward this next year, I think these high, these individuals or companies that are doing very high loan to value are kind of setting themselves up to potentially be in a little bit of trouble if you know, the economy goes the wrong way.   Mark (22m 39s): Well, and so then the question becomes, okay, so let's say you got a five-year term with a 24 month IO at 30 year am. Well, do you have extensions beyond that? That will allow you to go and buy some time if the market doesn't, you know, the market's not cooperating with your exit timeframe that you originally intended. So that's understanding, you know, the ability to have extensions on the backend. Can you buy an extension or does the rate reset? Meaning like now you have to go and go to, you know, whatever prime is or prime plus, whatever the agreed upon amount is in the loan docs.   And this is the thing until you operate, actually, you don't even know how to answer these questions. You don't even know what this shit means. Let alone have the ability to ask the question to be able to actually ascertain that answer.   Jesse (23m 29s): Well, I, like you said earlier, just go on a podcast, here's your credibility. So I want to kind of jump to what you're kind of looking at right now. What are deals? You know, what, what's your target and are you doing more self storage? You're looking at apartments,   Mark (23m 46s): We're all self storage. I mean, you know, with hearth fire, all we do is self storage. That's, you know, singular focus. I mean, we just want to go and be fantastic in that space and just crush that space and know it inside and out that said the challenge right now is with rates ticking up, the more money you borrow, the bigger the deal, the rate hikes are because it's compounding a problem. So on a mortgage, as a residential, and you're borrowing 250 or 300,000 bucks, that's such a big deal.   It does impact, but not a huge deal. If you're going to borrow 5 million bucks that little, you know, half, half a point and rate can really impact your, your, your monthly debt service. And at that point, it impacts what you can pay and your debt service coverage ratio and what you can pay for, for the property. And right now, sellers, haven't adjusted to   Jesse (24m 45s): A hundred percent   Mark (24m 46s): New debt terms like seller sale price expectations are still at, you know, all time low rates. And there's a gap right now. And the thing is, is there's a lot of stupid that hasn't burned off yet. There's a lot of people still paying way too much. Yeah. I don't know when that stops. So it's like, we're just in a mode of sticking to our guns, putting in LOI, but being patient.   Jesse (25m 9s): Yeah. It's very, yeah. The price that pricing is so sticky because people, once they anchor to it, like, you know, just for on the kind of the sales side with real estate, once you stick to a price, you do not want to come off it. We have clients right now that we're actively, you know, we've marked down some prices depending on the asset class, but people are starting to say, well, here's my offers here because cost of capital is going up. And our clients are just like, no, like the prices that shouldn't affect price at all. It's like, no, it does. And it should. But the fact that there's that disconnect.   It'll be interesting to see how long this lasts. If we, if we stay in this kind of environment, even if the interest rates kind of stay stagnant, I feel like the prices have to reflect, have to adjust to it. But I think it's definitely the, there is a time period where people do not want to mark down because they're just used to what we've been living through for the last 10 years, to be honest.   Mark (26m 1s): Yeah. It'll be real interesting. I mean, we've been up until the right fence 2012. And so there's a lot of sponsors, syndicators, whatever you want to call it that have operated like crap that have gotten away with poor execution and poor operations and poor, poor deal management. And now that pricing is reverting and you're going to start. And I mean, I don't know. I think we're right now, we're kind of at the crest and now people are questioning like where value sits, right?   This instant, which whenever there's uncertainty in pricing, that usually means a price. The pricing is going to start to come down and how much it comes down, who knows that depends on rates and how much move, but prices are going to come down. And it really boils down to like, if you don't execute well on your business plan and you leave money in the table as a respect to your NOI, when it comes time to exit, it's going to cost you and that's going to be, that's going to cost investors that returns.   Jesse (27m 1s): Yeah. Yeah. I couldn't agree more. It's it's so hard to kind of do the analysis on, from an economic standpoint where we had Peter Lindemann, who's a professor at warden. He kind of wrote the book on like real estate finance. And we're talking about the economy and we have these k

Thank you for listening to this week's episode of The No B.S. Real Estate Show. Want to contact us, or one of the guests? Check out the links below! For more information on investing actively or passively please reach us via our portal at www.thevisioneergroup.com/invest. Guests Contact Info:Website - https://hfirecapital.com/mediaInstagram - https://www.instagram.com/investingwithmarkLinkedIn - https://www.linkedin.com/in/investingwithmarkEmail - mark@hfirecapital.comEOS Traction Meeting Chart:https://thevisioneergroup.com/meeting-chart-download/Download FREE Documents From Our Website: thevisioneergroup.com/resourcehubContact Ethan: https://linktr.ee/EthanneumannContact Harris: https://shor.by/EfN3

Jim Ruland ("Forest of Fortune," "Do What You Want: The Story of Bad Religion") joins us this week to discuss his wonderful new book "Corporate Rock Sucks: The Rise and Fall of SST Records" (available at your local indie bookstore or at bookshop.org). Black Flag, Hüsker Dü, The Minutemen, Sonic Youth, Screaming Trees and so many more influential bands called SST home from its founding in the very early 1980's into the '90s. Ruland's thoroughly researched and very accessible book chronicles these bands and SST's, well ... rise and fall.  Also this week, we look at the MLB standings as baseball crosses the Memorial Day threshold. We also talked about this video and this one. Check It Out!Andrew: Stephen Sanchez, "Until I Found You"Rex: Traitors Gate, "Devil Takes the High Road" reissueCraig: Delta Spirit's new album "One Is One," released May 20. The band released the album's first single, "What's Done is Done" (NSFW) on March 21, World Down Syndrome Day.Errata: It's a safety pin, not a clothes pin. Ruland was correct - as we recorded the episode was being recorded, the Dodgers and Yankees were tied for MLB's best record. For some reason, Craig kept mispronouncing  Hüsker Dü, as though it was a Nebraska band. It was Mark McGuire, not Albert Pujols. We really should have asked Andrew about Cindy. Hooks & Runs - Website, Twitter, BuzzsproutCraig Estlinbaum on TwitterAndrew Eckhoff on This Is My Jam  (dead link)Rex von Pohl (Krazy Karl's Music Emporium) on FacebookOpening and closing music, "Caroline" by Craig Estlinbaum. All rights reserved.This podcast and this episode are copyright Craig Estlinbaum, 2022, all rights reserved.  

Have you thought about investing in self storage? No long evictions, little to no maintenance, and extremely adaptable. Join us for today's conversation with Mark McGuire as he shares his expertise in self storage, multifamily, and commercial investments. For more information, visit Mark's website or check him out on social media @investingwithmark. Please be sure to like, comment, and subscribe for new episodes!   https://hfirecapital.com/ Contact: Mark McGuire @Investingwithmark https://hfirecapital.com/ Books: Rocket Fuel by Gino Wickman Audio Timestamps & Show Notes: (00:00 - 1:57) Intro (1:58 - 3:27) Mark's Journey of Becoming A Realtor (3:28 - 8:30) The Roadmap & Building A Team  (8:31 - 13:13) Multifamily Investing (13:14 - 16:51) Current Focus, Self Storage (16:52 - 19:53) Markers In Self Storage Deals (19:57 - 21:09) Coming In Hot (21:10 - 22:44) GP Deal & LP Deal/ Time Management (22:45 - 25:24) Moonshot (25:25 - 27:34) Book Recommendation (27:35 - 28:35) Final Thoughts and Contact (28:36 - 28:57) Outro

Investing in self-storage facilities is becoming a real estate trend today, as it has proven to be resilient in the face of major economic shifts in the current market. Take a look at this episode as Mark McGuire explains how you can become a storage syndication insider and start growing your wealth right away. Do not miss the chance to capitalize on this emerging business opportunity today! Key takeaways to listen for  What sets self-storage apart from other real estate asset classes Building storage facilities in urban vs. rural markets Effective exit strategies for self-storage syndication How to find the ideal self-storage deals Should you automate your self-storage business?   About Mark McGuire Mark's biggest passion is wealth building and investing. He is a limited partner in 12 syndications, ranging from multifamily to industrial, hospitality, and self-storage. He has invested in multiple private companies in the biotech, finance, and AI spaces. In addition, he currently owns 20 residential units in various real estate partnerships and oversees the management of 130 residential units his family owns. Mark has also executed multiple 1031 exchanges. He's seen up-markets and down-markets. Connect with Mark Website: Hearthfire Capital Instagram: @investingwithmark   To join the next Million Dollar Boardroom's Mastermind Session on May 11 - 13, 2022, fill out the application form below. https://javierhinojo.com/mastermind/#apply_form   Connect with Us To learn more about partnering with us, visit our website at https://javierhinojo.com/ and www.allstatescapitalgroup.com, or send an email to admin@allstateseg.com.  Sign up to get our Free Apartment Due Diligence Checklist Template and Multifamily Calculator by visiting https://javierhinojo.com/free-tools/. To join Javier's Mastermind, go to https://javierhinojo.com/mastermind/ and to apply to his BDB Mastermind, see https://javierhinojo.com/mastermind/#apply_form and answer the form. Follow Me on Social Media Facebook: Javier A Hinojo Jr. Facebook Group: Billion Dollar Multifamily and Commercial Real Estate YouTube Channel: Javier Hinojo Instagram: @javierhinojojr TikTok: @javierhinojojr Twitter: @JavierHinojoJr

If you want a portfolio with a progressive investment approach, then this episode is for you!  Mark McGuire joins us to illustrate why self-storage syndication is the ideal option for investors to stratify their financial and intellectual resources to invest in real estate. Tuned in to discover more about self-storage operations, profitability, and marketing!Key Takeaways To Listen ForSelf-storage vs. mutlifamily investing The importance of understanding financial leverageTips to protect yourself against market inflationHeartfire Capital: Mission and visionShould you invest in self-storage amidst market uncertainty?How to find your way to financial and wealth freedomResources Mentioned In This EpisodeThe Psychology of Money by Morgan Housel | PaperbackFree Apartment Syndication Due Diligence Checklist for Passive Investor About Mark McGuireMark is a limited partner in 12 syndications, ranging from multifamily to industrial, hospitality to self-storage. He has invested in multiple private companies in the biotech, finance, and AI spaces. In addition, he currently owns 20 residential units in various real estate partnerships and oversees the management of 130 residential units his family owns. Mark has also executed multiple 1031 exchanges. He's seen up-markets and down-markets and discovered opportunities in both.Connect with Mark Website: Hearthfire CapitalTo Connect With UsPlease visit our website: www.bonavestcapital.com and please click here, to leave a rating and review!SponsorsGrow Your Show, LLCThinking About Creating and Growing Your Own Podcast But Not Sure Where To Start?Visit GrowYourShow.com and Schedule a call with Adam A. Adams.Dream Chasers PodcastWant to listen to another Next Level Show?Subscribe to DREAM CHASERS | Interviews with the Future Podcast!

What it takes to optimize systems is not only a look at how to run the numbers but starting at the hiring process. Mark McGuire has stories and tips to share when it comes to building teams for a business to thrive. Listen in as Mark shares his story of starting at the bottom and working his way up through hard work and determination to become a successful real estate investor. He also discusses how he transitioned from property management and maintenance to real estate sales and syndication in order to build a lasting empire.  Stick to the end of the show and learn more about Mark's practical tips. Let's listen in!   [00:01 – 09:24] Be On the Lookout for Great Opportunities Ahead From the ground as a maintenance guy to commercial real estate investing Realizing the power of controlling the velocity of your money Thoughts on having sophisticated investors participate in these private offerings The ideal goal for real estate investors as opportunities for all [09:25 – 24:01] An Inside Look of Self-Storage Unit Investing Light expansions and asset upgrades to create more revenue Breaking down self-storage on offers, taxes, insurance, and raising revenue How the rates and clients are dependent on your geographic location Protocols for maintenance and repairs for self-storage units [24:02  – 34:58] Building a Successful Culture for a Business That Lasts Choosing people having your weaknesses as their strengths The value of getting clear on the vision and responsibilities The goal is not only to get the best but to retain the best Why you should have a vetting process and ensure the right tools Find out more and connect with Mark through the following:   Email: denise@hfireholdings.com Website: https://hfirecapital.com/    LEAVE A REVIEW + help someone who wants to explode their business growth by sharing this episode. I believe that you only need a small axe to build a lasting empire. Let's start building yours! To know more about me and all the real estate opportunities you can find, you can connect with me on LinkedIn, Instagram, and Facebook or check out my website https://smallaxecommunities.com/ and book a call with me.   Tweetable Quotes: “In the commercial game… You could have more control of your valuation, and ultimately the velocity of your money.” - Mark McGuire   “Our whole goal was to bring good people along and bring them up and teach and show them what opportunities exist.” - Mark McGuire   “When it all goes to hell, your core values are going to be what holds your team together, it's the glue.” - Mark McGuire

Mark's Background: • Vice President of Investor Relations at Hearthfire Capital • LP on 20 deals • Raised $13,000,000 in capital • Done $28,000,000 in self-storage Mark's Philosophy: • Recently, capital from office space is diverting to self-storage • 5 Major REITs in Self-storage: - Public Storage - Extra Space - Life Storage - National Storage Affiliates - Cube Smart ✔ The top 5 storages are making a big push to conduct all processes online; no human interaction o The only human requirement is for unit turns once a storage unit is vacated ✔ “You will get an increase in interest when you can minimize friction” ✔ Looks for locations with 50,000 or more square feet o Economies of scale o Only 1 person is required to manage an entire self-storage site regardless of site ✔ Looks for value-add opportunities such as deferred maintenance, no fencing and underutilized empty space on site ✔ Stabilized deal in self-storage is 92% physical occupancy and 92-94% economic occupancy Tips for Investors: ✔ Ask yourself, “What will cause this project to fail?” ✔ Ask this question before investing in any deal Contact Information: http://investingwithmark.com/

Mark McGuire is based in Westchester Pennsylvania where he specializes in acquiring and improving self storage assets across multiple states. To connect with Mark, visit investingwithmark.com. --------------------- Host: Victor Menasce email: podcast@victorjm.com

"Just like you use your dollars with an online payment service, you can still be defrauded USDC. It wasn't the dollars that defrauded you. It was the other side of it." Jeremy Allaire"I actually believe the web of value exchange. Whatever you want to call it, the internet of value is going to be extraordinarily more valuable and extraordinarily more impactful than the web of information." Jeremy AllaireEpisode Summary:In this episode of The Raz Report, Jason Raznick speaks with Jeremy Allaire, CEO of Circle.Hosts:Jason RaznickTwitter: https://twitter.com/jasonraznickSign Up to Benzinga Pro today to receive most exclusive interviews, news and stock picks fast!https://pro.benzinga.com/Click here for more episodes of The RazReport.Disclaimer: All of the information, material, and/or content contained in this program is for informational purposes only. Investing in stocks, options, and futures is risky and not suitable for all investors. Please consult your own independent financial adviser before making any investment decisions.Transcript:BZ: We're very excited to have on this edition of the RazReport, Jeremy Allaire founder and CEO of CircleYou're going to hear about building companies, building enterprises and Circle USDC, which is taking the world by storm in a good way. Jeremy, welcome to the show.J: Thank you, Jason. Psyched to be here.BZ: Circle your latest company, I think you've raised over 700 million over $700 million for it. Is that correct?J: that's exactly right.BZ:When you founded this company in 2013 is it where you thought it would be?J: when we founded the company back in 2013, there were a whole set of ideas that we had about digital currency.We were very excited about this idea that you could build what we like to think of back then as an HTTP of money, meaning like a protocol for money on the internet. And by money we meant traditional money.The liabilities of a central bank, what we think of as everyday money. But convey onto that money, the power of cryptocurrency.So Bitcoin obviously itself brought into the world, this idea of a protocol that could work on a decentralized infrastructure to enable people to directly exchange value in digital cash like way.We wanted to build on that same fundamental technology foundation, but enable people to exchange, stable value assets, like dollars or Euros. And we believe that a kind of protocol layer for money would eventually become possible on top of these blockchain infrastructures. And that was a core mission and goal from the outset.We experimented with realizing that idea through building on a lot of, kind of digital currency banking infrastructure, we built a consumer facing application that kind of brought that to life. We actually built it on top of Bitcoin, which was the first-generation blockchain that was available back in 2013 and 2014 and 2015. And in during that time period, and then eventually in 2016, when ethereum, which is the second generation blockchain technology really emerged, it introduced more of the building blocks that we had been looking for back in 2013, when we founded the company.ETH allowed us in 2017 to begin work on and then also release what's now known as USDC, which is in fact the protocol for dollars on the internet and eventually other Fiat currencies too. But founding vision was there, the path to it obviously takes many, shifts.The metaphor I like to use is you can see the mountaintop. You can literally, standing far back, you can see that mountain top and how beautiful that looks, but you actually don't know how you're going to get to the top of the mountain. And you may actually go up one path and realize, oh, I'm staring over a cliff. I need to go back down and go up another.BZ: Ethereum is what allowed you to go create USDC?J: So back in 2012 and 2013 there, there were a lot of technologists or not a lot, actually back then, there was a lot now, but there were technologists getting involved in this space. And a lot of us got really excited about ideas issuing other assets on top of the blockchain or smart contracts and programmable money and what it would mean if you could have if you could say issue a dollar token and have a smart contract that could enable the programmability of that was like a mind-blowing concept.Early in my career, I worked on programming languages, app development, infrastructure, developer platforms, content infrastructure, lots of things like that. And so had a background in thinking about, developer platforms and the idea of a developer, an open infrastructure that was like a developer platform for money on the internet was super exciting. And so there were a lot of ideas on how to do it in 2013. It just technically wasn't possible.The history of Ethereum is really relevant here because Vitalik, who also was really excited about a lot of these ideas of how you can extend this kind of blockchain infrastructure to do other things. A lot of people thought that might happen that Bitcoin itself as an open source project would evolve to do those things. But there was an ideological battle between those in the core development community who really wanted to keep Bitcoin simple and focused on being a kind of digital gold store of value.Then there's a whole other group of technologists that wanted to advance this into being something that's more like an operating system that you could build a lot of things on top of including things like protocols for stable coins,DEFI, NFTs, DAOs all these things that have emerged. So it was really that kind of forking off and development of a new infrastructure layer that then made it possible to pursue and execute something like USDC.BZ: Jeremy, where did you grow up?J:I grew up in a small town in Southeastern Minnesota, a town called Wynnona Minnesota. I went to college in the St. Paul McAllister college and studied political science philosophy and a concentration in economics.I got introduced to the internet in my dorm room, literally in, in 1990 had a high-speed internet connection, which in 1990, there was not a lot you could do on the internet, but I was down the rabbit hole became completely obsessed, made all of my educational work about it and started using it in my studies around what was happening in the former Soviet Union and what was happening in the sort of changing revolutions around the world and got me excited about the idea of an open network, open permissionless networks, decentralization, disintermediation, a lot of these themes that still show up today in the internet space got me into it. And then graduated college there and started working on my first company.BZ: Did you ever go to Mall of America when you were growing up?J:So mall of America merged when I was a little bit older, I think when I was in college.BZ: But as a kid, did you have side hustles where you like selling the newspaper? Like Mark Cuban was doing the garbage bags? Were you doing that?J: I was a paper boy, that was my first job if you want to call it. But I actually had, I got really lucky in a sense when I was a teenager. I convinced my parents to take, like some, a small amount of money. I had been passed down to me from my grandparents and was in like mutual funds, which was a big deal in the eighties. You had mutual funds. I convinced them to let me invest it into baseball cards.So in the kind of mid to late eighties, I ran Southern Cordillera sports cards. So I ran a trading operation and I would deal and I would go and basically do baseball cards. So that was my side hustle that helped me pay for my spending money in college.BZ:Did you have tables ? So you'd buy cards, flip them and did you make some decent money doing it?J:Absolutely. Yeah, so I took long positions. Okay. On on term sort of players. Mark McGuire, Jose Conseco, that's just some of the big onesBZ:What was one of your best trades?J: Brett saberHagan was, 19, he had just an incredible record and I like accumulated a huge bunch of those. And then that was a short-term trade. I keep thinking in a bunch and then flip them at a huge increase in value as everyone wanted the Brett Saberhagen for a piece that I think that was one of the best one of the best trades I did.I would do arbitrage.That's where I go to these shows. find someone who really, wanted X and I would just run around and find it, buy it for Y and then turn it around. So there's that. And then, I had I still have a fairly sizable collection.BZ: How did you get involved in internet in college?J: I had a T1 which was basically like a hard wire, it was effectively ethernet, but hardwired into a campus that were, and, campuses where some of the only places that had access to the internet for research purposes. And a T1 was, even now was whatever, I, that was back then 1.5 megabits per second, which was really good.BZ: You're in college and you're exploring this whole open network of sorts were your parents supportive of that?J: No, not at all. They were like, I don't know what this is. I don't understand this.I graduated college in 1993 the tail end of the first Gulf war recession.. I studied, what I would thought would be interesting to help understand the world and whatnot. And so I was like temping and but, and, on the side I was just going deeper and deeper into the internet space.And and I remember coming home, I quit my temp job and said, fuck this, I'm going to be an internet consultant. I called myself, which was basically like helping educate people about how businesses, how to use the internet and actually, working on the very, very first websites, this was before, even like Mosaic was out, was hacking around.Basically how helping organizations figure out how to build stuff from the web. And I went home and my father was just so distraught and just so afraid that, he didn't understand any of it. And he was like, this isn't a job, so concerned. I was following my bliss and it was good timing in 1993 to be really going down that rabbit hole and learning all the technology and figuring out what it was to. Build stuff back then. That led to the Genesis of some of the first products that I helped build and create.BZ: You called yourself an internet consultant?J: So there all these people learning HTML, and then in 1995, more people.I really wanted to be able to do interactive apps where you could connect a database, you could have interactivity. And my idea was that anyone should be able to build a global online service because back then, like the idea of an online service was you had to have AOL, or you have to have, CompuServe or whatnot.But I was convinced that an open network that anyone could publish to or any device could connect to, it would be a lot better. And so working with my brother, who's a much more of a computer scientist than I am, became the product manager designer for cold fusion and hidden the kind of chief architect. And we ended up working through a lot of ideas and building essentially the first easy to use web programming language and what is now known as an app server, an application server, one of the very first commercial app server, which basically was a piece of software you can put on a machine connected database, do transactions, dynamically generate webpages. And, that paradigm now, is everything from SAS and content management and everything else on, on the internet. So built that and, got super passionate about enabling developers to dream what they wanted to build on the internet, everything from content to community, to e-commerce, to all kinds of things and built, developer platform business.I find it, you can find it out there.There's still millions of sites with that are still run by that it's now owned by Adobe. That product line is owned by Adobe, which bought Macromedia, which is I merged my first company or we merged layer into Macromedia as public company.BZ: And when you started Cold Fusion, you and your brother, what'd you call the coming like the layer corporation?J:.We had a whole family of products. We had the most popular HTML web development tool in the world Homesite.Literally millions of developers use Homesite. So most websites in the 1990s were built using that. And it was one of the reasons why Macromedia wanted to acquire us because they had Dreamweaver and Dreamweaver was really popular with professional designers.But like the average Joe or Jane would get Homesite it was free. And it was like super powerful HTML editor. And so we had millions of people using that.So no, like no one used front page, because it was so awful because it forced you into like these templates you couldn't get control. So Homesite was like gave you access to the HTML and made it really easy to edit the HTML. And we gave it away for free. It was like a feed, it was a freemium product. We wanted to get it out there. And then we got other people into our more advanced products.BZ: So you were doing freemium before, that was even a word. Okay. Did you raise money for Cold Fusion?J:I think it was three rounds of venture capital and then like a mezzanine financing. And then we IPOed in January of 1999.We were a public company on NASDAQ for 2 years. And in January of 2001, we merged with Macromedia, which was about three times larger than us. And merged the two public companies. And I became the chief technology officer of Macromedia.BZ: IPO process versus the M&A process? Which did you like better?J:I like building. And operating. I I like that a lot. it's interesting, there are times and places where M&A makes sense both as a buyer and as a seller, obviously the vast majority of outcomes and business are some form of merger transaction typically or in bankruptcy. So the number of companies that remain independent is smaller.But I think both had a lot of advantages back at that period of time merging at the time was a really good thing for our company and actually gave us a much stronger platform that was, as you recall, when 9/11 happened and the entirety of the certainty of the market, and really the demand for internet software and stuff collapsed alongside the collapse of the.com.BZ: So Brightcove, how did you get to start that?J: So in 2002, when I was chief technology officer Macromedia, we put the ability to render video and PR and have video as like a programmable object in something called flash player and flash player at the time was the most ubiquitous piece of software in the history of the internet.98% of computers in the world had it. We could actually upgrade the internet to a completely new virtual machine that essentially like a new client in like less than 12 months. So we put video in and it was right before broadband came out and like for consumers.And it was really clear to me looking at broadband wifi devices that can be connected to those.And then having a ubiquitous playback mechanism for video. I got really excited, started incubating ideas inside of Macromedia for basically self publishing, self video publishing type of applications actually built something internally that the company did not want to bring to market. I was really frustrated.My vision was video's going to become as ubiquitous as text on the web. Everyone's going to become a video publisher. Every business is going to be able to distribute television quality video to devices everywhere. And so this was in like 2002, 2003. And so I got frustrated and left, went to a VC as a technologist and resident general catalyst and incubated brightCove.And then founded it in 2004, really with this idea that again, video was going to become as ubiquitous as texts on the web and that you needed a new generation of publishing platforms for it. That could integrate everything that was needed for either a brand like a corporation. Or an organization or a media company itself to basically do direct distribution of television instead of relying on cable and satellite and all the old ways and transform other media companies who work in television and video into being into television and video. So it was a video platform company, a SAS company, as we now call these and founded it in 2004.it had a really nice growth run. And I took it public in early 2012. And then stepped into a chairman role after about a year. Cause I had gone down the crypto rabbit hole in 2013 just became obsessed with.What was going on in crypto and made a decision to basically, start Circle.BZ: Mark Cuban emailed me a question, Mark Cuban's known you from his tech days. His question is "what did you learn from your layer or your database days that you are applying today?"J: it's actually really relevant. As I talk about the inspiration for circle and what, I've been inspired by, , in this space. in, in many ways, right?What got me super excited about the internet in the first place was this kind of obsession with the idea of the internet itself, being an open network that was permissionless that anyone could bring a computer to and connect, and that anyone who did that could take open protocols like the SMTP protocol or the HTTP protocol or the VOIP protocol, or these sort of protocols, which are really just public IP, intellectual property, that's open source it's in the public domain.People can write software to it and that you could connect anyone anywhere through these protocols and do really amazing things in terms of information, exchange, knowledge, exchange communications so powerful. That's what drew me into the internet in the first place and kind of an obsession with open networks, decentralized and distributed model.What that could unleash and really a belief that architecture could maximize access and could maximize the ability for people to to reach the most people in the world and entrepreneurship and ideas. So that's what kind of, that was what informed. The work around cold fusion back then. And so if I fast forward to crypto, that was fundamentally the insight for me in 2012 and early 2013 was this is just like a replay.This is just another open protocol on the public permissionless internet that solved a set of problems that hadn't been solved before, which was a way to ensure that data could not be counterfeited. And that transactions could happen in with certainty in an irreversible way without requiring centralization. And these are big ideas and it was like a fundamental new infrastructure layer. The internet was being born. And so when I looked at it and said, okay, This is going to do for the exchange of value. And I don't just mean moving value from point a to point b, I'm talking about the richness of what we do in exchanging value.As people, as entities, as corporations it's going to do for the exchange of value, what the web and those earlier protocols did for information and communications.And to me in 2013, like that was so profound because I actually believe the web of value exchange.If you want to, whatever you want to call it, the internet of value is going to be extraordinarily more valuable and extraordinarily more impactful than the web of information. And so it very much informed how I think about this and the work that we're doing here.BZ: When you started Circle, did you start with anyone else?J: I co-founded, the company was Sean Neville. Sean is absolutely brilliant. He he co-led the company with me almost like co-CEOs for a long time. And then several years ago, he just stepped into a director role. He's on the board of directors and he runs a crypto incubator, a crypto kind of studio incubator.But he and I had worked together back Allaire, my first company we worked together a bunch at Macromedia. We worked together and bright Cove. He's just one of the most brilliant minds technological minds, strategic minds, creative minds.BZ: Was Circle easier to raise money for than your previous ventures because of your huge track record of success?J: When we started the company, I went to people who invested with me and who had made money with me in the past and said, this is what I'm working on. And they're like, Bitcoin I don't get this. You're crazy. This seems crazy. But. We believe in you, so go for it. I mean that kinda kind of thing. So it definitely helped.2013 and then 2014, 2015, during that time, there were not a lot of quote unquote adults in the room, in the space. If people think it's a wild west, now it was an extraordinary wild west back then. And we had, seasoned entrepreneurs, technologists.We had a really strong proactive approach with regulators with kind of major fiduciaries and really worked really hard to try and build something that was compliant and that, differentiated us as well and allowed us to raise quite a bit of capital. I think, a couple hundred million dollars within our first few years of getting started.BZ: And were you personally buying Bitcoin back in those early days?J: Yeah, absolutely. And buying ethereum and when it was less than a dollar. Like Solana and it was less than a dollar.BZ: Do you still own some of that?J: I am a owner of crypto assets. I don't talk about my particular trading and liquidity strategies, I'm quite structurally long on crypto.BZ: How would you define a stable coin to a fifth grader ?J: On the internet today, I can download a piece of software like WhatsApp or or log into a service like Gmail. We're open up Google Chrome, and I can connect to anyone else. Directly, I can have a direct communication with them. It doesn't cost me anything. It doesn't matter where they are in the world.As long as they have a smartphone, they can get that piece of software. We can do that. Or if there's someone who has an idea and wants to connect their computer, the internet and put some content on it, as long as I have a web browser, I can connect to that. And that's generally the case other than, some authoritarian regimes that have great firewalls.But even there, like it's generally the case, you can connect to anyone. I can freely communicate with anyone in China right now. And that model is so straightforward. It's the air we breathe. We don't even think about it. the fact that this kind of open connect and open permissionless, global decentralized network of communications and information exists. So why can't we do that with money?Why can't we have a way. Someone can just download a piece of software from an app store. And and then someone else could download a different piece of software made by a different creator or a different piece of hardware, or log into a service and exchange value with each other instantly globally frictionlessly at no cost. it's really that simple is how do we make it possible for storing, moving dollars or digital dollars to work in exactly the same way we have with information and data. And that's what we set out to solve is that problem and doing it on the DNA of the internet, doing it around this idea of an open protocol that anyone could connect to. So that's really the fundamentals of what USDC allows for. And, but I think. Yeah the idea goes far broader because you now have essentially an open API for dollars on the internet and it's programmable dollars on the internet. And so you can do a lot with that. And the use cases are really exploding,BZ:How big is USDC these days?J:So USDC has grown really fast at the start of the pandemic, there were about 400 million USDC in circulation that was just like, let's call it six months. Or, there's a year after or so after we had launched.Then it grew to 4 billion in circulation by the start of 2021. And it grew from 4 billion to 42 billion in circulation. At the end of 2021 and it's already grown to to over 52 billion in circulation, just in the past couple months here.And so USDC is about that big and I supported, trillions of dollars of transactions. Just on the public internet using blockchains. And it's still early days. It's super early days. Our view is that eventually there could be more than a trillion USDC in circulation and could be used for every imaginable use case for money and use cases that we haven't even thought of because programmable money is not existed until now.BZ: How can USDC offer such nice interest rates when banks are giving 0.5%?J: Look so if you think about. And you have a kind of base layer, which is the sort of digital cash equivalent of USDC. And it's a regulated, digital cash instrument that exists. And it's very easy to exchange, right? With point to point as your friends or others, that you've talked to really straightforward to send it, receive it, use it.And it's become very popular as a digital currency to use in trading, investing, international payments, other things. And so as its utility has grown and as more and more people and firms want to use. +As a form of working capital as a new kind of electronic stored value working capital mechanism, there's higher and higher demand for people who want to borrow it. And so one of the really powerful things about blockchains is not only do they allow these fast transactions to happen, but you can actually build essentially, borrowing and lending models on top of it.And so there's grown over the past in particular, the past several years, the last two to three years, large, both centralized, what are often called CEFI lending markets and what are called DEFI lending markets, where the market of borrowers and lenders is convened by a piece of software on the internet. So you're not dealing with a company you're just dealing with a protocol, but nonetheless you have essentially interest rate markets of borrowers and lenders.The demand to borrow USDC is high. And the interest rate that borrowers are willing to pay is high. And that is the source of those yields. Basically you have borrowers and to put it fairly simply the other side of that borrowing and I'll use circle yield as an example, because it's the one I understand probably the most you lend us USDC and we lend it wholesale to institutional borrowers. So these are in fact, hedge funds, family offices, systemic trading firms, electronic markets, firms, or other major firms in the ecosystem that want to operate using USDC. And these are firms that are borrowing at a high interest rate, but who are generating returns in north of that.An 8% interest rate to borrow at an 8% interest rate or borrowed 10% interest rate. That's not unheard of in a lot of things. Our credit cards are 20% interest rates or 17% interest rates. venture debt, which is what startups borrow typically have interest rates of, 10, 12, 13, 14% on them. interest rates in securities lending markets, which is the interest rates that say an institutional fund would pay to borrow against their stock can be fairly high now, corporate debt that's underwritten where a corporation's borrowing against their balance sheet and their P&L and it's underwritten by an investment bank and has a coupon and rating. So that tends to be a lower interest rate debt product.But generally when you look at interest rates that people borrow, right? They vary from, most single digits to high double digits or higher. And so what you have in USDC is you have a borrowing lending markets that exist at the retail and institutional level, and those are floating right now. So in DEFI right now, you can borrow you can borrow you USDC I think for 3%. the interest rate markets adapt to kind of market conditions and demand.BZ: How secure is my money in USDC ?J:The thing to remember is USDC itself is is regulated examine it's the USDC itself is A full reserve dollar digital currency.Now, if you're lending your USDC to someone else you're determining what is the credit risk that I'm taking with, who I'm lending to. It has nothing to do with USDC. It has to do with what are they doing with it? So there are some major differences, right? Are you a secured creditor or are you an unsecured creditor? is this unsecured credit that's then being used to do highly speculative trading or is, this secured credit with known institutional counterparties? So you're dealing with a huge variance.I like to use the example of a bank, right? If you walk into a branch of Chase and you say here's $10,000, you're depositing, and you're not depositing $10,000, you're lending chase $10,000.And you have a balance that says $10,000. But actually what you have is you have a claim against their loan book. They're taking that $10,000 and they're lending it out eight times over. And you're basically saying, Hey, I think that they're going to be good for that, that the small business loans, the credit card loans, the home mortgages, the corporate debt, all the stuff that they're doing to take my money and lend it out on a fractional reserve basis eight times. But fundamentally, you've got an IOU and now, you might look at a dollar that you've deposited and chase really different than s let's say you went to a bank in Zimbabwe and they said, you can deposit your dollars. And you say I don't know, what are you going to do with my dollars? And so it all comes down to, w what in fact are you w what, in fact are you seeing on the other side of that?So we've tried to design something with circle yield, which is very institutionally friendly. It's regulated, it's supervised it's over collateralized and it only, faces the best quality institutional wholesale borrowers on the other side. And so we've just tried to build some. I think the kinds of features that make it attractive, it doesn't produce the highest yields. It doesn't produce the same yields you might see through some of these retail platforms, but there's a reason for that.BZ: Is there a chance of defaulting?J: this has become a major issue from an investor protection regime, right? So very clearly, like I think the SEC, his view is that these are lending products. They're not banks. And in fact, for the average person they're basically making an investment and a lot of these are offered as an, they're unregistered investment contracts in a sense. What is an S1? And that's one is a public disclosure document that a retail investor can read and understand. And you can decide, you can read through the S one and say what are the risks? What is this? What am I actually getting into here? And so that's fair disclosure. So that's people and, the review of a major regulator the SEC.And so that's one, one standard to look at, there are others that, don't have any of that. And so you don't actually know what the underlying risk is other than the reps that are made through marketing, or maybe some high level stuff. And so I think you have to, you have to look at this through, through that lens. now DEFI is a different story. if you get USDC. DEFI protocols have some advantages to them. But they also have a whole lot of risks to them as well.There've been DEFI protocols that were hacked. And this is like software and all of a sudden the money is managed by software and the software gets hacked and they, that's gone, but you have some, defined protocols that are more pressure tested. There's probably going to be more and more disclosure audit type requirements on defy protocols over time, as well as the market participants want to have better hygiene around them. I think, buyer beware on all this stuff.BZ: USDC has a brand. So do you talk to these exchanges to make sure that they're trying to make sure that borrowers are good ?J: Because USDC is a free floating digital currency it can be utilized in so many different applications in so many different businesses and so on. And you've got, electronic markets firms that might be.Doing a trade with someone with USDC for $300 million in one transaction, you've got other, NFT markets that are utilizing USDC for payments on pieces of digital content and the, and those are, multiple layers removed. it is important though, that we need to always ensure that people understand USDC as a dollar digital currency itself is safe, stable, transparent regulated, compliant, all these things.Just like you use your dollars with an online payment service, you can still be defrauded. It wasn't the dollars that defrauded you. It was the other side of it.BZ: Do you have a minute to talk CND ?J:We initially negotiated a merger with Concord acquisition and business combination agreement in July of last year.And getting through the SEC qualifications taken a bit longer than we had expected. We had thought it would be, consistent with other spots4-5 months it's just taken longer and which is fine, and we're getting through it. We're making progress through every round of comments. But as we walked into the new year the business outlook has changed pretty significantly. The company grew USDC really rapidly. We're in a rising interest rate environment.Our transaction and treasury services businesses are taking hold nicely. And so we looked at the actual deal was set to expire in April. And so we we re-negotiated the deal.We extended the timeline so that it had enough time to get through the dispatch and the, in the sec process.We also eliminated the pipe from the first year. we also issued revised financial outlook for 2022 and 2023, which are considerably stronger from from a both a top line and a bottom line perspective from where we were, nine months earlier or whatever that exact timeline is.And so the increase in the value of the company is really reflective of the tremendous position that we've put ourselves in with the business and obviously the new outlook.Support this podcast at — https://redcircle.com/the-raz-report/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mark McGuire is a lifelong student of the school of hard knocks, taking the road less traveled. He's unconcerned with academic accolades and Greek affiliations—what you see is what you get. While Mark excelled in academics at both the high school and collegiate levels, he discovered his preferred method of learning is immersion. Real-life mistakes can't be taught from a textbook. Time and time again, Mark has found that rolling up his sleeves and getting in the trenches is the only way to truly understand something. Highlights- Pivoting into self-storage investments- Vetting self-storage investment deals- Self-Storage has always been a free market- People have a false sense of what investing in real estate really isBook Recommendations- Profit First-Rocket FuelConnect with Mark : investingwithmark.comConnect with Hearthfire Capital : https://hfirecapital.com/Connect with RamaWebsite: www.ushacapital.comEmail: info@ushacapital.com

Mark Mcguire is a real estate investor and partner in Hearthfire Holdings - a Self Storage Syndication Fund. Mark began his career as a musician but realized tour life was no longer for him as the band began to break up. Shortly after he became a licensed Realtor and began his investing career in single family homes.Follow Mark's journey to his first million in his early 30's, joining Gobundance, meeting Sergio, and then jumping into the world of Self Storage where he's now an equity partner in a fund!In today's show learn:why invest in self storagehow syndications workhow to know when to take a breakhow to integrate life and workthe power of mastermind groupsConnecting with the GuestWebsite: https://hfireholdings.com/about.aspFacebook: https://www.facebook.com/markmcguireOther Resources:GoBundanceAre you an accredited investor and want to learn more about GoBundance?www.gobundance.comBook a call to learn more: www.calendly.com/brianluebben/grablifebigJason Drees CoachingInterested in Mindset and Business Coaching?www.jasondreescoaching.comBook a call to learn more: www.coachjasondrees.as.me/20minintrobrianluebbenOn Air BrandsTired of producing / marketing your podcast or want to launch one yourself?Email Brian to learn more about On Air Brands: brian@onairbrands.comConnect with Action AcademyFacebook: www.facebook.com/ActionAcademyPodcastInstagram: www.instagram.com/actionacademypodcast @actionacademypodcastTwitter: www.twitter.com/theactionpod

Award winning artist John Costacos helped cement sports stars as pop culture icons with inventive, stylized posters of players like Charles Barkley, Mark McGuire, Bo Jackson and Troy Aikman. Leaning into the aesthetics and mass-media sensibilities of the ‘80s and ‘90s, John and his brother's company – the Costacos Brothers – were so good at what they did that they went from chasing deals to having stars call them asking for a poster of their own. We talk about how the company started, some of the biggest names and best photo shoots, their poster series featuring Don James, the legendary college football coach, and my favorite poster – The Land of Boz – which featured the viral-before-viral Brian “The Boz” Bosworth. Twitter for Costacos Collection @CostacosCollect “Walls of Fame: The Unforgettable Sports Posters of the Costacos Brothers” https://www.amazon.com/Walls-Fame-Unforgettable-Costacos-Brothers/dp/1681884046 John's Current Endeavor https://costacoscollection.com/ SB Nation video – “Poster Boys” https://www.youtube.com/watch?v=QY0kh0nxwT8