Latina CEO Identity

In this episode, I'm celebrating three years of living in Mexico City—a milestone that marks one of the most transformative decisions I've ever made. I'm pulling back the curtain on what it really took to build a life aligned with my deepest desires as a first-gen Latina. This episode is for the mujer who's been told to just be grateful, but who knows in her heart that she's meant for more. You'll hear the lessons, identity shifts, and soul-level releases that made it all possible—and why choosing yourself isn't selfish, it's sacred. Here's What You'll Learn: The Power of One Brave Decision: Why relocating wasn't just about geography—it was about reclaiming my voice, my freedom, and my life on my terms. Unlearning Generational Programming: What I had to release—from the guilt of wanting more to the fear of being misunderstood—and how that opened up space for alignment. Redefining Success as a First-Gen Latina: How I stopped measuring worth by what I could endure and started defining success by what felt like home. The Ripple Effect of Alignment: From building a freedom-based business to meeting my now-husband, hear how one decision reshaped every area of my life. If you've ever felt torn between honoring your roots and choosing your dreams, this episode will remind you that it's not either/or—it's both/and. How to Work with Liz: Details to Apply for private 1:1 coaching — June and July spots now open: Book a Consult Here. Follow Liz on Instagram to connect: @thelizfernandez Learn about Liz's Offerings: https://thelizfernandez.com  Let's Stay Connected: Join my email community for grounded, identity-led coaching insights I don't share anywhere else: https://thelizfernandez.com/email 

A mindset and identity shift for first-gen Latinas ready to stop surviving and start intentionally creating their dream life. If you've ever felt like you're just “getting by” or that you're stuck in survival mode, this episode is for you. In this powerful solo episode, Liz unpacks what it means to move from reactivity to intentionality—from survival to creator mode. Through her personal story and real client examples, you'll discover how to reclaim your identity as someone who creates new opportunities, not just for yourself, but for generations to come. Why You Should Listen: Shift from Survival to Self-Trust: Learn why your nervous system defaults to survival—and how to interrupt that pattern with intentional creation. Reframe Your Story: Understand why survival mode is proof that you've been a creator all along. Own Your Identity as a Creator: Discover the SHIFT framework to help you take aligned action from a place of empowerment, not burnout. Real Client Wins: Hear how Liz's clients reframed their survival skills into six-figure businesses, international moves, and dream life pivots. Step Into Possibility: Walk away with practical prompts to rewire your creator identity and stop disqualifying yourself from the life you truly want. Whether you're dreaming of starting a coaching business, pivoting careers, or simply craving more from your current season—this episode is your reminder that it's not just a dream. It's your next reality. How to Work with Liz: Apply for private 1:1 coaching — June spots now open: Book a Consult Here. Follow Liz on Instagram to connect: @thelizfernandezLearn about Liz's Offerings: https://thelizfernandez.com Let's Stay Connected: Join my email community for grounded, identity-led coaching insights I don't share anywhere else: https://thelizfernandez.com/email  

If choosing yourself still feels selfish or unsafe, it's not a mindset issue—it's an identity one.  In this episode, we unpack why first-gen, high-achieving women often stall not because they lack clarity—but because they're unconsciously disqualifying themselves from the life they deeply desire. If you've ever felt resistance toward making big, aligned decisions, this episode is the permission slip and reframe you've been craving. Why you should listen: • Shift from Survival to Self-Trust: Understand why your nervous system resists ease and joy—and how to move from self-sacrifice to self-leadership. • Heal Identity Conflicts: Learn how internalized roles (like the “good daughter” or “the strong one”) sabotage your next-level decisions and growth. • Normalize Your Evolution: Discover why choosing alignment may look like rebellion in your family or culture—and why that's part of your healing. • Implement Practical Identity Anchoring: Walk away with 3 powerful tools to help you embody your future self in real time. If you're stuck between the life you have and the one you can't stop dreaming about, this episode will help you see that your vision isn't just possible—it's already yours. You just need to start identifying as her. How to work with Liz: Apply for private 1:1 coaching (June spots open now)

Episode Summary: In this inspiring episode of Beyond Private Practice, host Liz Fernandez shares how making aligned decisions is the key to creating the life you've always dreamed of. Instead of waiting for safety or certainty, Liz discusses how embracing small, brave choices can create a powerful ripple effect in your life and business. From moving abroad to Mexico City, leaving a long-term relationship, and investing in her first coach, Liz reflects on the pivotal decisions that shaped her journey as a first-gen Latina entrepreneur. She shares practical steps to help you make aligned decisions, even when they feel scary or uncertain. If you're tired of waiting for the perfect moment and want to start making choices from a place of trust rather than fear, this episode is for you. What You'll Learn: How to move from survival mode to making aligned decisions Why waiting for certainty often means waiting forever The ripple effect of small, consistent choices that transform your life How to embrace your identity as a decision-maker and creator Real-life stories of brave decisions that shaped Liz's life Practical steps to start making decisions that align with your dream life today Favorite Quotes: “Waiting for safety often means waiting forever. You can create your own safety by trusting your desires.” “The most powerful decisions aren't always loud or dramatic—they're the quiet, aligned ones that shape your future.” “Your dream life isn't built from one massive decision, but from small, brave choices that stack up over time.” This Episode Is For You If: You're a first-gen, high-achieving mujer ready to make bold, aligned choices You often delay decisions until they feel 100% safe or planned You're navigating big life changes and want to trust your instincts You're ready to break free from overthinking and step into your power You want to learn how small, intentional decisions can create lasting impact How to Work with Liz Currently: Work with me privately in 1:1 Coaching – Ready for personalized support to build your dream coaching business and make aligned choices? Apply here Join the Therapist to Coach Collective – My signature 12-month group program for therapists transitioning into coaching. Subscribe to my Email Community – Get exclusive insights and behind-the-scenes content straight to your inbox. Subscribe here Visit my Website – Explore coaching programs, free resources, and more. Visit here Follow me on Instagram – Daily inspiration, slow living in Mexico City, and behind-the-scenes insights: @TheLizFernandez Loved This Episode? Please Share it/Review it: If this episode spoke to you, text it to a friend or share it on Instagram and tag @TheLizFernandez. Your support helps other Latinas and first-gen women find the inspiration and strategy to build a life and business they love.

In this raw and real episode of Beyond Private Practice, host Liz Fernandez opens up about the moment she stopped chasing external validation—through degrees, certifications, and titles—and finally gave herself permission to pursue the life of her dreams. This is a must-listen for first-gen, high-achieving mujeres, eldest daughters, and therapists who are ready to transition into coaching but feel stuck in a cycle of overproving. Liz shares how she went from burnout and "maybe one day" energy to building a soul-aligned business, relocating to Mexico City, finding love, and helping other Latinas do the same. If you've ever questioned whether you're “ready enough,” “qualified enough,” or worthy of more ease, freedom, and fulfillment—this episode is your sign. It's time to lead from who you already are, not from what you think you need to prove. What You'll Learn: How to break the cycle of “earning” your worth through degrees and credentials The 3 steps to start living your dream life now—plus a bonus mindset shift Why your fear isn't about starting, it's about being seen The powerful truth behind “you're not new to helping people” What it looks like to live and lead from alignment, not survival Why permission is more powerful than another program or piece of paper  Favorite Quotes: “I didn't need more proof. I needed more trust—in myself, in my desires, in my voice.” “You're not new to coaching—you're just new to being seen in your full power.” “I stopped chasing degrees and finally started chasing a life that looked and felt like me.” This Episode Is For You If: You're a first-gen therapist, coach, or service provider stuck in over-achievement mode You're an eldest daughter navigating deep identity shifts You've told yourself “maybe later” for years—and you're ready to go all in You want to build a business and life that reflects your current season and values You're done with burnout and want to create more space, choice, and freedom How to work with Liz: Work with me privately 1:1 – Ready for personalized support to build your dream coaching business as a high-achieving Latina leader? Apply here Join the Therapist to Coach Collective – My signature 12-month group program for therapists ready to launch or grow their coaching business with aligned strategy and soul. Learn more Join my email community – Get behind-the-scenes insights, voice notes, and exclusive podcast extras delivered straight to your inbox. Subscribe here Visit my website – Explore coaching programs, free resources, and more support to grow your brand and business. Visit here Follow me on Instagram – For daily coaching insights, slow living in Mexico City, and behind-the-scenes moments:@thelizfernandez

Are you feeling stuck—like something has to change, but you don't know what to do next? This episode will help you get clarity on why that stuckness isn't confusion—it's grief. In this powerful and deeply personal episode, Liz unpacks how the identities, roles, and expectations you've internalized might be the very thing holding you back from the next chapter of your life. Especially for therapists, first-gen women, and purpose-driven professionals, this conversation is about honoring who you've been while expanding into who you're becoming. You'll learn how to: Get unstuck by releasing old identities that no longer fit Find your purpose without starting over from scratch Work through fear of judgment and cultural conditioning (especially if you're first-gen) Use your existing skills and lived experience to build something aligned Understand why what feels “too easy” is often your biggest gift Take aligned action with the Simple Start to Freedom™ method Whether you're a therapist, healer, coach, or just someone craving a deeper life transition, this episode will help you move through grief, find clarity, and finally take that next aligned step. This episode is for you if you're searching for: first-gen Latina business coaching, why strategy isn't working in business, coaching for therapists, how to grow a coaching business, sustainable business growth, Latina entrepreneur mindset, identity-based business strategy, business tips for women of color, how to find your purpose, feeling stuck in your career, personal development for therapists, burnout recovery, identity work in entrepreneurship Quotes from the Episode: “You're not stuck because you're lost. You're stuck because you're grieving a past version of yourself.” “What's holding you back is what you're holding on to—and it's okay to let it go.” “You're not starting over. You're starting deeper.” Work with Liz: If you're ready to move through this season with clarity, purpose, and real support—I would love to guide you. I have one spot left for May inside my 1:1 coaching container. Schedule your free consultation call here: https://hello.dubsado.com/public/appointment-scheduler/65c32d0c5d72204299a14b50/schedule?fbclid=PAZXh0bgNhZW0CMTEAAafEQG1rrVJDHhUW496JyvvlvG9iy1GEhw-oSVusX5l7Vg0aOUg5P-kEAC0vKg_aem_UIb-zxz3qiBGiD74hdgHiA (Don't wait—these spots fill fast and this could be the clarity you've been needing.) Let's stay connected: Join my email community for exclusive content, tips, wisdom + future offers DM me on Instagram @thelizfernandez and share what part of this episode moved you Share this episode with someone who's standing at the edge of something new—they don't have to do it alone either. Visit My Website: https://thelizfernandez.com/   

Episode 131: Why Traditional Business Strategy Doesn't Work for First-Gen Latinas — And What Actually Helps This episode is for the first-gen Latina entrepreneur who's been following all the business strategies — downloading freebies, investing in courses, hiring coaches — and still feels stuck. This isn't an anti-strategy episode. It's a real conversation about why the strategies you've been taught might not feel aligned — especially if you're navigating survival mode, self-doubt, and systems that weren't built with your lived experience in mind. It's not that strategy is wrong — it's that strategy without identity doesn't land for many of us. And that's exactly what I'm breaking down in this solo episode. Whether you're a Latina coach, a therapist becoming a coach, or you're just starting to build your own service-based business, this episode will help you understand what's really going on beneath the surface — and what to do instead. In this episode, I cover: Why traditional business strategy often fails first-gen business owners How cultural and generational narratives affect your success The role of identity in business growth How to grow a coaching business without burnout Three mindset shifts to build a business that honors your energy, story, and nervous system This is an invitation to stop questioning your worth and start reclaiming your power. You're not broken — the tools you were handed just weren't designed for where you're going. But that doesn't mean you can't build a powerful, sustainable business that aligns with who you are. Ready to work together? → Book a 1:1 consult call to explore if private coaching is the next step: https://hello.dubsado.com/public/appointment-scheduler/65c32d0c5d72204299a14b50/schedule  → Want to turn your skills into a thriving coaching business? Learn more about my signature group program, The Therapist to Coach Collective: https://thelizfernandez.com/therapisttocoachcollective#therapisttocoachcollective  Stay Connected! → Follow me on Instagram for weekly mindset shifts and behind-the-scenes coaching content: https://www.instagram.com/thelizfernandez/  → Visit my website & Join my Email Community for more resources: https://thelizfernandez.com/  This episode is for you if you're searching for: first-gen Latina business coaching, why strategy isn't working in business, coaching for therapists, how to grow a coaching business, sustainable business growth, Latina entrepreneur mindset, identity-based business strategy, business tips for women of color

EP 130: How I Started a Coaching Business That Grew to 6 Figures in Uncertain Times as a First-Gen Latina If you've been feeling stuck, questioning your next move, or wondering if now is really the time to start a business—this episode is for you. In today's conversation, I'm sharing the raw story of how I started my coaching business during the height of global uncertainty, without a business degree, while still working a grant-funded job that could've disappeared at any moment. This episode is especially for my first-gen Latinas, therapists, educators, and daughters of immigrants who are feeling the weight of instability but know they're meant for more. You'll hear how I went from survival mode to building a 6-figure coaching business, and the exact mindset + identity shifts that helped me move forward—even when the world felt like it was falling apart. What You'll Learn in This Episode: How I made my first brave move as a brand new coach with no business background The identity work that helped me grow a sustainable 6-figure business What it really means to start showing up for your business in uncertain times 3 tangible steps you can take this week to create momentum How to stop outsourcing safety and build income on your own terms Why therapists and service providers don't need to practice under their license to thrive This episode is for you if: You're a first-gen therapist, coach, or healer ready to start or grow your business You've been holding back because of fear, instability, or lack of clarity You're craving financial freedom but want to do it in an aligned, strategic way You've told yourself “now's not the right time”—but your gut says otherwise You're ready to become the version of you who stops waiting for permission  Resources & Support Mentioned:  Book a free consultation call to work with Liz 1:1 or with a VIP Day in Mexico City  Join my free email community for weekly identity, mindset + business tips Curious about what it's like to work with me? Listen to past episodes featuring my private clients' transformation stories from Feb & March.  Loved This Episode? Text it to a friend who needs this message right now Tag me on IG @thelizfernandez with your favorite takeaway Leave a review to help more first-gen entrepreneurs find this show and feel seen SEO Keywords Targeted: how to start a coaching business 6-figure coaching business success story building a business during uncertain times business coaching for first-gen entrepreneurs how therapists can start a coaching business coaching business for Latinas income streams for women of color business coaching for daughters of immigrants

Episode Title: Why You're Not Failing: Moving Through the In-Between Seasons of Business Growth Work with Liz: Private Coaching: Learn More & Book a Consultation to Apply Therapist to Coach Collective: Learn More & Join TCC Episode Summary: If you've been showing up, doing the inner work, investing in your growth, and still feel like things aren't clicking yet — this episode is for you. In this soul-nourishing and empowering conversation, Liz Fernandez shares why feeling stuck in your business isn't a sign of failure — it's a sacred season of becoming. Whether you're a first-gen entrepreneur, therapist, coach, or healer navigating life and business at the same time, this episode will help you reframe the in-between as growth in progress. You'll learn how to stop making lack of results mean something about you, why your 40% is more than enough, and how to shift your identity to align with the next-level version of yourself. Liz breaks down three powerful identity shifts to help you build momentum, feel safe being visible, and stay grounded in your purpose — without falling into burnout or hustle mode. If you're craving sustainable business growth and deeper self-trust, this episode is your permission slip to slow down and still rise. Timestamps: 00:01 – What the in-between season of business really is 02:00 – Why you feel the urge to do more when results aren't showing 03:45 – The myth of falling behind and why your 40% is enough 06:00 – Client breakthroughs that didn't come from doing more 08:00 – The first identity shift: embodying the coach who's already booked out 10:30 – The second identity shift: trust that your work already works 12:00 – The third identity shift: building safety in visibility 14:00 – Why this work is bigger than you 15:00 – How to move through resistance and into expansion 16:00 – How to work with Liz for deeper, personalized support Episode Highlights: Redefining Momentum: Liz challenges the idea that growth only looks like external wins and shows how small shifts are powerful proof that things are working. The Three Identity Shifts: Learn how to embody your future self, trust your existing expertise, and build nervous system safety around being visible. Client Wins in the In-Between: From Instagram Lives to simplified offers, Liz shares real client examples that prove growth is always happening — even when it's quiet. Permission to Do Less: You don't need to hustle harder. You need to become the version of you who's ready to hold what you're calling in. Category: Latinas in Business, Identity Work, Personal Growth, First-Gen Entrepreneurs, Mindset Shifts Keywords: in-between season of business, identity work, Latina entrepreneur mindset, normalize slow growth, women of color in business, how to get unstuck, first-gen coach, visibility mindset, personal growth in entrepreneurship, imperfect action, mindset shifts Work With Liz: Private 1:1 Coaching: Ready to move through this season with support? Private coaching is where strategy meets soul, and you become the version of you who holds the life and business you're calling in. Now booking for May  Includes: Bi-weekly calls + private voice message support Click here to apply  Therapist to Coach Collective: Learn More & Join TCC Join Our Community: Email Community: Subscribe for updates and exclusive resources Follow Liz on Instagram: @thelizfernandez Website: https://thelizfernandez.com Leave a Review: If this episode spoke to you, share it with a friend or leave a review — it helps more first-gen women find this work.

Show Notes for Episode: How Unconventional Thinking Leads to Freedom Work with Liz:

Show Notes for Episode 127: The Power of Being Unrealistic Work with Liz: Private Coaching: Learn More & Book a Consultation to Apply Therapist to Coach Collective: Learn More & Join TCC Episode Summary: What if being realistic is actually what's holding you back? In this empowering episode, Liz Fernandez unpacks how embracing unrealistic thinking has been the key to creating a life of freedom, joy, and abundance. As a Latina, eldest daughter of immigrants, Liz grew up believing that stability was the goal and that dreaming big was for other people. But she realized that being realistic was just another way of playing small. In this episode, Liz shares the bold, unrealistic choices that changed everything for her—from turning down a six-figure therapy job to moving to Mexico City—and how you can start rewriting the rules for your own life. This episode will inspire you to: ❤️‍

How to Turn Multiple Passions into Profitable Income Streams and Build an Aligned Coaching Business with Gina Moreno Episode Summary In this episode of Beyond Private Practice, Liz Fernandez sits down with Gina Moreno, a multi-passionate entrepreneur, coach, speaker, and content creator who left a successful career in engineering to build a life and business rooted in alignment and joy. Gina shares her journey from working at Microsoft in a high-paying tech role to launching multiple income streams, including coaching, speaking engagements, Airbnb hosting, and content creation. She discusses how she overcame the fear of leaving stability, embraced her multi-passionate nature, and built a brand that aligns with her values. If you have ever felt like you have too many interests or questioned whether you can monetize your passions without choosing just one path, this episode is for you. Want to build a business that supports your life and values? Work with Liz one-on-one to create an intentional growth strategy, structure multiple income streams, and confidently step into your next level. About Gina Moreno Gina Moreno is a multi-passionate entrepreneur, TEDx speaker, and first-generation Latina engineer who has built a thriving business by integrating coaching, content creation, and public speaking. She is the founder of Empowermente, where she helps ambitious Latinas develop confidence, gain clarity, and take bold actions to create businesses and lives aligned with their values. In addition to coaching, Gina has monetized her expertise as a public speaker, content creator, and Airbnb superhost. She has shared her story and advocacy for Latines on platforms like NBC, Univision, and Business Insider. Gina's unique approach blends mindset shifts, confidence-building, and actionable strategies to empower her clients to create multiple streams of income through passion projects and entrepreneurial ventures. With a mission to uplift and empower, Gina creates a safe space for her clients to heal, dream bigger, and step into their highest selves while exploring tools like content creation, side hustles, and business development for personal and professional growth. Timestamps 00:01 – Gina's Journey: From Engineer to Multi-Passionate Entrepreneur 03:44 – The Moment She Knew She Wanted More Than Corporate Success 07:09 – How to Manage Multiple Ventures While Staying Aligned and Productive 08:43 – Integrating Coaching with Speaking, Content Creation, and Airbnb 13:26 – Building a Powerful Personal Brand and Monetizing Your Presence 17:29 – How to Start When You Have Multiple Passions but Feel Overwhelmed 21:33 – Pushing Past Perfectionism and Fear When Launching Something New 23:43 – Stepping into a Coaching Identity After a Corporate Career 29:48 – The Reality of Launching a Coaching Business and What Surprised Gina 36:07 – How to Build a Sustainable Business That Supports Your Life and Values 41:06 – Mindset Shifts That Helped Gina Attract New Opportunities 45:24 – The Role of Joy, Confidence, and Alignment in Business Success Episode Highlights Embracing Multi-Passionate Entrepreneurship – Why Gina refuses to choose just one path and how she successfully integrates multiple income streams. Monetizing Your Unique Story – How Gina leveraged her lived experiences to build a brand that attracts speaking opportunities, clients, and media features. Overcoming Fear and Self-Doubt – How Gina pushed past imposter syndrome and stepped into her role as a coach and mentor. The Power of Taking Imperfect Action – Why you don't need to have everything figured out before launching your business or project. Creating a Business That Supports Your Life – The strategies Gina uses to ensure her business aligns with her lifestyle, values, and personal fulfillment. Category Latina Entrepreneurs, Multi-Passionate Business Growth, Coaching and Personal Brand, Mindset and Business Strategy Keywords multi-passionate entrepreneur, Latina coaching business, personal brand strategy, quitting corporate, monetizing passions, speaking engagements, coaching mindset, pricing your services, business alignment, mindset shifts Connect and Work with Liz Fernandez Website: https://thelizfernandez.com/Instagram: @thelizfernandezWork with Liz in Private Coaching: Learn More and Book a ConsultationTherapist to Coach Collective: Learn More and Enroll Connect with Gina Moreno

From Pause to Prosperity: Scaling with Intention & Building a Purpose-Driven, Sustainable Business with Efi Guzmán Episode Summary In this episode of Beyond Private Practice, Liz Fernandez sits down with Efi Guzmán, a Mexicana entrepreneur who built two mission-driven businesses rooted in her culture, passion, and purpose. Efi shares her deeply personal journey of navigating career uncertainty, overcoming self-doubt, and ultimately building Con Intención, a business that honors Mexican artisans, and a thriving virtual assistant business supporting WOC entrepreneurs. She dives into the challenges of pricing her services, trusting herself as a business owner, and the mindset shifts that helped her scale sustainably—without sacrificing her well-being. If you have ever questioned whether you can build a business that aligns with your values while providing financial stability and freedom, this episode is for you. Want to build a purpose-driven business that feels aligned and sustainable? Work with Liz one-on-one to create an intentional growth strategy, confidently price your services, and build a business that supports your life, not the other way around. Apply for Private Coaching: Learn More and Book a Consultation About Efi Guzmán Efi Guzmán is the founder of Con Intención, a business dedicated to preserving and celebrating Mexican artistry through ethically sourced, handmade goods. She is also a virtual assistant for WOC entrepreneurs, specializing in content repurposing, admin support, and design. As a Mexicana entrepreneur living in Guanajuato, Efi's journey has been one of resilience, healing, and deep intention. She started her business after struggling with career misalignment, a lack of fulfillment in traditional jobs, and a life-changing health crisis. Now, she helps bridge cultural and economic gaps while running a sustainable, passion-driven business. Her story is a reminder that everything you desire is possible when you lead with courage, trust, and intention. Timestamps 00:01 – Efi's Story: From Career Confusion to Entrepreneurship 04:07 – The Moment She Knew She Couldn't Stay in a 9-5 06:36 – Discovering Her Purpose Through Artisanal Work in Mexico 12:04 – Overcoming Fear and Self-Doubt as a First-Gen Latina Entrepreneur 17:44 – Managing Two Businesses: Con Intención and Her Virtual Assistant Business 23:34 – The Mindset Shift That Helped Efi Charge Her Worth 29:40 – Navigating Pricing and Raising Rates Without Guilt 35:15 – Taking a Month-Long Break from Business and Why It Changed Everything 43:30 – Creating a Business That Supports Your Life and Priorities 50:05 – Advice for Aspiring Entrepreneurs Who Feel Stuck Episode Highlights Owning Your Worth and Raising Your Prices – How Efi went from charging twenty dollars per hour to confidently pricing her VA services at over one thousand dollars per package Bridging Culture and Commerce – Why Efi's commitment to ethical pricing and honoring artisans makes Con Intención unique Redefining Entrepreneurship – Breaking free from scarcity and fear-based narratives around running a business Sustainable Growth and Rest – Why Efi took a month off from her business and what she learned from it Trusting the Process – How letting go of control and embracing the unknown helped her scale Category Latina Entrepreneurs, Sustainable Business Growth, Pricing and Mindset, Purpose-Driven Business Keywords small business growth, Latina entrepreneurs, pricing your worth, quitting nine-to-five, virtual assistant business, ethical sourcing, Mexican artisans, women of color in business, sustainable entrepreneurship, business mindset Connect and Work with Liz Fernandez Website: https://thelizfernandez.com/Instagram: @thelizfernandezApply for Private Coaching: Learn More and Book a ConsultationTherapist to Coach Collective: Learn More and Enroll Connect with Efi Guzmán Con Intención – Handmade Artesanías from México

Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez sits down with Alexis Becerra, a Leadership Coach for Latina professionals who left a high-level leadership role in education after experiencing extreme burnout and a toxic work environment. Alexis shares her deeply personal journey of choosing herself over job security, walking away from the “golden handcuffs,” and building a thriving coaching and consulting business that allowed her to generate $50K in revenue within months of starting. She dives into the workplace abuse cycle, the emotional and physical toll of burnout, and the mindset shifts that helped her step into her expertise as a consultant and leader. If you've ever felt trapped in a toxic work environment or wondered if you could build something on your own, this episode is your sign that a new path is possible. Thinking about leaving your 9-5 but unsure how to make it sustainable? Work with Liz 1:1 to create a custom roadmap, mindset support, and business strategy designed just for you. Apply for Private Coaching here. About Alexis Becerra Alexis Becerra is a Leadership Coach for Latina professionals, helping Latinas heal and rebuild after unhealthy and toxic work environments. She is on a mission to uplift the community by helping Latina game changers and disruptors reclaim their power and build careers that honor their well-being. As a Mexican-American, first-gen, bicultural Latina leader, Alexis knows firsthand the challenges of navigating systems that don't always see or support you. With over a decade of experience as a Licensed Marriage and Family Therapist and leader, she specializes in trauma-informed coaching to help women break free from toxic workplaces and step into leadership with confidence and self-trust. Now, Alexis runs a thriving coaching and consulting business, supporting professionals in career transitions, leadership development, and workplace healing. Her mission is to ensure that no Latina struggles in silence and that every woman she works with knows her worth. Timestamps: 00:01 – Alexis' Story: The Breaking Point That Led to Her Career Pivot 03:08 – How Burnout and Toxic Workplaces Affect Women of Color 04:25 – The Red Flags of a Toxic Work Environment 10:27 – The Workplace Abuse Cycle and Why It's Hard to Leave 12:04 – Choosing Herself Over a Pension: The Mindset Shift That Changed Everything 19:43 – Rebuilding After Leaving: Rest, Travel, and Reclaiming Her Life 28:07 – How She Built a Business and Landed $50K in Contracts in Her First Few Months 35:15 – Overcoming Fear of Charging and Owning Her Expertise as a Consultant 43:30 – The Freedom of Being Your Own Boss: Life as a Digital Nomad 50:05 – Advice for Women in Toxic Workplaces Who Want to Break Free Episode Highlights The Hidden Workplace Abuse Cycle – How toxic jobs manipulate employees into staying through guilt, gaslighting, and false hope. Burnout Isn't Just Mental—It's Physical – How Alexis' body started breaking down before she realized how serious her situation was. Breaking Free from Golden Handcuffs – Why financial fears keep professionals stuck and how Alexis made the leap despite them. Mindset Shifts for Leaving a 9-5 – The exact reframes that helped Alexis confidently step into her new career. Making Your Own Money – How Alexis replaced her salary and built a business from scratch in just a few months. Category Latina Entrepreneurs | Career Transitions | Workplace Healing | Business and Mindset Keywords career burnout, leaving a toxic job, workplace trauma, Latina entrepreneurs, career transition coaching, quitting 9-5, consulting business, therapist to coach, leadership development, workplace abuse Connect and Work with Liz Fernandez Website: https://thelizfernandez.com/ Instagram: @thelizfernandez Apply for Private Coaching: Learn More and Book a Consultation Therapist to Coach Collective: Learn More and Enroll Connect with Alexis Becerra Instagram: @itsalexisbecerra Website: www.itsalexisbecerra.com LinkedIn: www.linkedin.com/in/itsalexis-becerra Loved this episode? Take a screenshot, share it on Instagram, and tag us. And don't forget to leave a review—it helps more women break free from toxic workplaces and create their own success stories.

Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez sits down with her private client, Katherine Rodriguez, a bilingual therapist who went from working full-time in education for 11 years to leaving her 9-5 in just 2 months—and fully booking her private practice in just 30 days. Katherine shares how she overcame imposter syndrome, made bold decisions despite fear, and built a thriving business that aligns with her values. She dives into the mindset shifts, nervous system support, and strategic planning that allowed her to transition out of her job with confidence through private coaching with Liz. If you're a therapist or service provider wondering if now is the right time to go all-in on working for yourself, this episode will not only inspire you—but show you what's possible when you have the right support and strategy in place. Ready to make your own transition out of the 9-5? Work with Liz 1:1 and get a custom roadmap, mindset coaching, and a strategy designed just for you. Apply for Private Coaching here: https://thelizfernandez.com/privatecoaching About Katherine Rodriguez Katherine Rodriguez is a bilingual Licensed Marriage and Family Therapist, Self-Worth Coach, and Relationship Coach based in California with 15 years of experience as a clinician in education. Specializing in life transitions and self-worth, she helps individuals navigate major changes while building confidence and resilience. Based in the Bay Area, Katherine has had the unique privilege of serving diverse populations, including children, teens, and families from various cultural and socioeconomic backgrounds. In 2024, she launched Inner Me Therapy, a private practice dedicated to supporting children, teenagers, and first-generation adults through life transitions. Her approach is rooted in compassion and cultural awareness, creating a safe and welcoming space where clients can explore their challenges and build the resilience needed to thrive. With a passion for creating safe and inclusive spaces, Katherine works to foster environments where individuals feel seen, heard, and valued. She is deeply committed to empowering underrepresented communities to use their voices, prioritize their mental health, and embrace their authentic selves. Katherine's work is guided by the belief that every person has the innate capacity for resilience and the power to grow into the best version of themselves. Timestamps: 00:01 – Katherine's Journey: From 11 Years in Education to Private Practice 03:08 – The Mindset Shifts That Helped Her Trust Herself & Take the Leap 04:25 – How She Overcame Imposter Syndrome & Built Confidence as a Business Owner 10:27 – The Exact Steps She Took to Transition to Private Practice 12:04 – Why She Thought She Needed More Time—But Actually Needed Mindset Support, a Nervous System-Aligned Plan, & the Right Strategy 19:43 – The Moment She Knew She Was Ready (Even When It Felt Scary!) 28:07 – Her Biggest Lessons from Becoming 9-5 Optional So Quickly

Work with Liz: Private Coaching: Learn More & Book a Consultation to Apply Therapist to Coach Collective: Learn More & Join TCC   Episode Summary: What if your wildest dreams were closer than you think? In this empowering episode of Beyond Private Practice, Liz Fernandez dives into how you can turn your biggest, most unimaginable dreams into tangible goals. Growing up, many of us—especially Latinas—were taught to prioritize others before ourselves, but Liz flips the script, showing you how to put your dreams at the forefront without guilt. Liz shares personal stories and actionable steps to help you start embodying the person you want to become right now. Whether your dream is to start a podcast, launch a business, or make time for your passions, Liz shows you how to align your vision with your calendar and take consistent, small steps to bring it to life. This episode will inspire you to: ❤️‍

Work with Liz: Private Coaching: Learn More & Book a Consultation Therapist to Coach Collective: Learn More & Enroll Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez takes you behind the scenes of her wedding and shares reflections on breaking generational cycles, embracing rest as resistance, and what it means to live with true freedom. Liz also reveals the exciting new direction for the podcast—leaning into storytelling and bringing a more personal, lifestyle-focused format while still delivering the business insights and coaching strategies you love. If you've ever struggled with balancing your career, relationships, and joy, this episode will inspire you to dream big and build a life where freedom and success coexist. Timestamps: 00:01 – Liz's Wedding Reflection: A Pause for Freedom & Joy 01:50 – Why Rest is a Form of Resistance for Women of Color 03:30 – Overcoming Fear of Taking Time Off as a Business Owner 06:15 – Redefining Freedom in Life and Business 08:45 – The Meaning Behind Liz's Wedding & Breaking Generational Cycles 12:30 – Mindset Shifts: Believing You Can Have It All 15:50 – Behind the Scenes: How Liz Planned Her Wedding & Managed Financials 20:05 – Client Wins: Creating $50K Months & Thriving as Entrepreneurs 25:00 – The Future Direction of the Podcast: More Storytelling, Lifestyle, and Growth Episode Highlights: Rest as Resistance: Liz explains how pausing isn't a luxury but a necessity for breaking cycles of hustle culture. Breaking Generational Cycles: Liz's wedding was a symbol of breaking patterns of survival and stepping into joy. Building a Freedom-Centered Life: Learn how intentional business planning allowed Liz to fund her wedding, take time off, and live her dream life in Mexico City. New Podcast Direction: Liz is bringing a fresh, storytelling-focused format to the podcast while continuing to provide actionable coaching insights.   Category: Latinas in Business, Rest as Resistance, Freedom Lifestyle, Coaching for Therapists Keywords: Wedding reflections, breaking hustle cycles, podcast storytelling, redefining freedom, Latinas in coaching, therapist to coach, business growth Join Our Community: Email List: Subscribe for updates and exclusive resources! Follow Liz on Instagram: @thelizfernandez Website: https://thelizfernandez.com/  

Inquire about working with Liz in Private Coaching: Schedule a Complimentary Consultation Call Join the Therapist to Coach Collective: Learn More Here Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez shares how to redefine success on your own terms and create a freedom-focused life in 2025. She reflects on breaking free from traditional expectations of success and embracing values-driven goals, a shift that has transformed her personal and professional life. Liz discusses how redefining success starts with getting clear on what you truly want, visualizing your ideal day, and aligning your goals with your values. She also shares how coaching can help you create more freedom and impact while avoiding hustle and burnout. If you've been feeling stuck chasing external definitions of success, this episode is here to inspire and empower you to dream bigger and live boldly. This episode is perfect for therapists, coaches, and entrepreneurs looking to create a fulfilling life of income, impact, and time freedom. Timestamps: 00:00 - Welcome & Life Updates: Turning 30, Getting Married, and Exciting Growth 02:01 - How to Work with Liz in 2025: Private Coaching & Therapist to Coach Collective 03:52 - The Problem with Traditional Definitions of Success 07:07 - How to Redefine Success and Align with Your Values 11:26 - Visualizing Your Ideal Day: A Key Exercise for Change 13:17 - How Coaching Can Help You Create Freedom & Impact 16:54 - Steps to Build a Coaching Business Aligned with Your Vision 18:40 - How to Work with Liz: Private Coaching Details Category: Entrepreneurship, Coaching for Therapists, Success Mindset Keywords: Redefining success, freedom-focused life, coaching business, therapist to coach, entrepreneurship, mindset shift, Latinas in business, work-life balance   Join Our Email List for Updates, Resources, and Offerings: Subscribe Here Connect with Liz: Website: https://thelizfernandez.com/ Instagram: @thelizfernandez

If you're ready to escape burn out and create 5-10k in coaching so you can build a coaching business that supports your well-being and allows you to serve clients on a deeper level, Therapist to Coach Collective is here to support your journey and is open for Enrollment through November 13th, 2024 at midnight.  Learn More and Enroll Here: Join the Therapist to Coach Collective Questions? Book a free consultation call or email me directly (liz@thelizfernandez.com) Episode Description: In today's episode, I'm excited to share the replay of my recent webinar, How to Start a Successful Coaching Business Alongside Therapy. This training is packed with insights for therapists who want to expand their practice, add coaching services ethically, and increase their income and freedom without compromising their therapy work. If you're looking to make an extra $5-10K per month in coaching, this episode will guide you through the exact steps to get started. Enrollment is now open for my Therapist to Coach Collective, a 12-month program created specifically for therapists ready to launch their coaching business and escape burnout. Join during our bonus period and receive an exclusive one-on-one strategy call with me to help you kickstart your coaching offer or design a burnout recovery plan to start 2025 with energy and clarity. What You'll Learn in This Episode: Mindset Shifts for Adding Coaching to Your Practice Understand the mindset barriers that often hold therapists back from launching a coaching business and how to embrace the role of a coach with confidence. The 5-10K Monthly Formula & CEO Schedule Discover my formula for earning an additional $5-10K per month with a streamlined, five-hour-per-week coaching schedule that complements your therapy work without adding to burnout. Ethical, Heart-Centered Selling Get an introduction to my Selling as Serving method, which will help you market your coaching services authentically and enroll clients in a way that feels aligned with your values. Inside the Therapist to Coach Collective: Therapist to Coach Collective is a year-long program designed to help therapists transition into coaching, creating more income and time freedom. Here's what's included: Weekly Group Coaching Calls: Receive personalized support, guidance, and community connection every week. Comprehensive Curriculum: Access training on setting up a coaching business, ethical marketing, pricing strategies, and balancing therapy and coaching work. Private Community Access: Join a network of like-minded therapists and coaches for support, feedback, and accountability between sessions. Templates & Resources: Get access to client agreements, consultation scripts, and other resources to make your coaching business setup seamless. Guest Expert Sessions: Learn from experts on topics like marketing, taxes, and legal considerations tailored to therapists. Connect with Liz: https://www.instagram.com/thelizfernandez/

Register for My Free Webinar: Sign up for Liz's free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here! Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective: Learn More Episode Summary: In this final episode of the Beyond Private Practice series on debunking the top 10 myths therapists have about starting a coaching business, Liz Fernandez addresses a concern that hits close to home for many: “Does calling myself a coach mean I'm losing my therapist identity?” Therapists often fear that embracing a coaching role will diminish the professional identity they worked so hard to build. Liz explains why this fear is rooted in a misunderstanding and how coaching can actually enhance your work as a therapist. Liz shares how coaching is not a replacement for therapy but an extension of your skill set. It allows you to serve clients in new, goal-oriented ways without compromising the values and expertise you bring from your therapy background. By thinking of coaching as an additional way to support clients' growth, you can confidently own both identities. Liz also shares her own experience of grappling with this fear and offers actionable advice to help you embrace both roles. This episode wraps up the myth-busting series with a powerful perspective shift, encouraging you to see coaching as a natural and valuable addition to your practice. Timestamps: 00:02 - Welcome & Free Webinar Reminder 01:22 - The Fear of Losing Your Therapist Identity 01:59 - Why Coaching Doesn't Diminish Your Identity as a Therapist 03:37 - How Coaching Expands Your Skill Set and Impact 04:11 - Actionable Steps to Embrace Both Roles Confidently 05:38 - The Flexibility of Titles: You Don't Have to Call Yourself a “Coach” 06:31 - Series Wrap-Up & Encouragement to Get Started Key Takeaways: Coaching Is an Extension, Not a Replacement: Viewing coaching as an additional skill set will help you feel more confident about embracing both roles. Actionable Tips for Confidence: Reflect on how your therapy skills can enrich your coaching and define a coaching niche that complements your deeper work as a therapist. Flexibility with Identity: You don't have to call yourself a “coach” if it doesn't feel right; other titles like “guide” or “mentor” can work just as well. Category: Therapist to Coach, Professional Identity, Coaching Business, Therapist Growth Keywords: Therapist identity, coaching vs. therapy, professional identity in coaching, therapist to coach transition, embracing dual roles, Therapist to Coach Collective, starting a coaching business Join Our Email List for Updates, Resources, and Offerings: https://thelizfernandez.com/email Connect with Liz: Website: https://thelizfernandez.com/ Instagram: @thelizfernandez

Register for My Free Webinar: Sign up for Liz's free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here! Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective: Learn More Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez dives into a concern that many therapists face when transitioning into coaching: “Is marketing yourself as a coach unethical?” Therapists often feel uneasy about self-promotion, believing it could conflict with their professional values or come across as inauthentic. Liz debunks this myth and explains how marketing can actually be an extension of your purpose, rather than a compromise of your ethics. Liz emphasizes that marketing isn't about being salesy or pushy; it's about creating awareness and making it easy for people who need your help to find you. She introduces the concept of ethical marketing and how it can serve your community by inviting people to access the support they're seeking. She also shares her “Invitation to Launch” method, reframing marketing as an opportunity to host a welcoming space, like a party, for those who need your services. Liz offers practical strategies, including reconnecting with your purpose and creating value-driven content. These methods will help you market authentically, without feeling pressured or disconnected from your core values. This episode is a must-listen for therapists who are ready to embrace marketing as a means to serve and grow their coaching business with integrity. Timestamps: 00:04 - Welcome & Free Webinar Reminder 01:31 - Debunking the Myth: Is Marketing Yourself as a Coach Unethical? 03:37 - Reframing Marketing as an Invitation to Serve Your Community 05:38 - How to Ethically Promote Your Coaching Services 07:42 - The Power of Reconnecting with Your Purpose 09:29 - Creating Value-Driven Content & Practical Marketing Tips 10:45 - Invitation to Join the Therapist to Coach Collective & Wrap-Up Key Takeaways: Marketing Is About Connection, Not Persuasion: When you lead with genuine intent to help, your marketing efforts feel aligned and ethical. Reframe Marketing as an Invitation: Think of promoting your services as inviting people to access the help they need, not as a hard sell. Stay Purpose-Driven: Grounding your marketing in your why and creating content that adds value to your audience will keep you feeling authentic. Category: Therapist to Coach, Ethical Marketing, Purpose-Driven Business, Coaching Promotion Keywords: Ethical marketing for therapists, therapist to coach marketing, value-driven marketing, marketing without being salesy, invitation to launch method, Therapist to Coach Collective, coaching business strategies Join Our Email List for Updates, Resources, and Offerings: https://thelizfernandez.com/email Connect with Liz: Website: https://thelizfernandez.com/ Instagram: @thelizfernandez

Register for My Free Webinar: Sign up for Liz's free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here! Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective: Learn More Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez addresses a crucial question for therapists considering coaching: “Are there ethical concerns with coaching?” Many therapists worry about blurring the lines between therapy and coaching, potentially facing ethical or even legal issues. Liz breaks down how these fears often stem from a lack of understanding of the differences between the two roles and emphasizes the importance of setting clear boundaries and expectations. Liz explains that therapy and coaching are distinct yet complementary services. Therapy focuses on healing and processing past experiences, while coaching is future-oriented, emphasizing goal setting and personal transformation. She provides practical advice on how to maintain ethical clarity, including using solution-focused approaches and leveraging transferable skills like motivational interviewing and cognitive-behavioral techniques in coaching. Additionally, Liz offers actionable steps to create a clear comparison document and establish separate contracts to ensure transparency and protect your practice. If you've ever felt nervous about navigating the ethical boundaries between therapy and coaching, this episode will provide the reassurance and guidance you need to feel confident in offering both services. Timestamps: 00:01 - Introduction & Free Webinar Reminder 01:48 - The Ethical Concerns Therapists Have About Coaching 02:41 - Understanding the Differences Between Coaching and Therapy 04:17 - How to Use Solution-Focused Approaches in Coaching 06:46 - Actionable Steps for Maintaining Ethical Clarity 09:06 - Invitation to Join the Therapist to Coach Collective & Wrap-Up Key Takeaways: Therapy vs. Coaching: Therapy focuses on processing the past, while coaching is about future goals and solutions. Understanding these differences helps set ethical boundaries. Practical Skills Transfer: Techniques like motivational interviewing, reflective listening, and positive psychology are easily adaptable to coaching. Action Steps for Clarity: Create a comparison document outlining the scope of therapy and coaching, and use separate contracts to protect yourself legally and ethically. Category: Therapist to Coach, Ethical Considerations, Business Boundaries, Coaching Strategies Keywords: Therapy vs. coaching ethics, therapist coaching boundaries, coaching business legality, ethical coaching practices, solution-focused coaching, Therapist to Coach Collective, starting a coaching business Join Our Email List for Updates, Resources, and Offerings: https://thelizfernandez.com/email Connect with Liz: Website: https://thelizfernandez.com/ Instagram: @thelizfernandez

Register for My Free Webinar: Sign up for Liz's free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here! Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective: Learn More Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez debunks another common myth that holds therapists back: “Is it ethical for therapists to charge higher fees for coaching?” Many therapists feel conflicted about setting higher rates for coaching services, believing it may be unethical or unfair. Liz addresses this concern head-on, explaining the fundamental differences between therapy and coaching business models to help listeners understand why higher fees for coaching are justified and ethical. Liz breaks down how the therapy model typically involves charging per session over an indefinite time frame, while the coaching model operates on a package basis, often paid upfront. She provides practical math examples to illustrate how coaching fees align with standard therapy rates, but with a different payment structure. Liz also discusses how coaching's value lies in its goal-oriented, future-focused approach, which provides faster, tangible results for clients. The episode concludes with a powerful mindset exercise to help therapists overcome guilt around charging higher fees. Liz encourages listeners to see their fees as an investment in the life-changing transformations they facilitate and provides steps to create structured coaching packages confidently. Timestamps: 00:01 - Introduction & Free Webinar Reminder 00:56 - Why Therapists Worry About Charging Higher Fees for Coaching 02:41 - The Differences Between Therapy and Coaching Business Models 04:52 - Debunking the Myth: High Fees for Coaching Are Not Unethical 07:06 - Understanding the Value and Transformation of Coaching Services 09:36 - Leveraging Your Dual Expertise as a Therapist and Coach 11:20 - Mindset Exercise: Shifting Your Perspective on Pricing 13:50 - Invitation to the Therapist to Coach Collective & Wrap-Up Key Takeaways: Business Model Differences Matter: Therapy and coaching operate under distinct payment structures, making higher fees for coaching ethical and justified. Focus on Value, Not Time: Coaching fees should reflect the life-changing transformation you provide, not just the hours spent in sessions. Practical Steps to Get Started: Liz shares a mindset exercise and pricing strategies to help you confidently charge for your coaching services. Category: Therapist to Coach, Pricing Strategies, Coaching Business Ethics, Business Models Keywords: Ethical pricing for coaches, therapist to coach transition, high-value coaching fees, coaching vs. therapy fees, pricing mindset shift, Therapist to Coach Collective, debunking coaching myths Join Our Email List for Updates, Resources, and Offerings: https://thelizfernandez.com/email Connect with Liz: Website: https://thelizfernandez.com/ Instagram: @thelizfernandez

Register for My Free Webinar: Sign up for Liz's free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here! Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective: Learn More Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez tackles another common myth that holds therapists back from starting a coaching business: “I'm not tech-savvy, so I can't coach.” Many therapists are intimidated by the idea of needing advanced tech skills or a strong social media presence to run a successful coaching practice. Liz reassures listeners that this is far from the truth and offers simple, practical steps to get started without feeling overwhelmed. Liz explains that you only need a few basic tech tools, like Zoom, Google Calendar, and a simple payment system like PayPal or Stripe, to begin working with coaching clients. She shares how many successful coaches grow organically through networking and referrals, rather than relying solely on social media. If social media feels intimidating, Liz encourages listeners to choose just one platform to focus on, whether that's Instagram, LinkedIn, or even email. This episode is filled with actionable advice to make technology work for you, so you can confidently step into coaching without sacrificing your privacy or feeling like you need to be a tech expert. If you're ready to embrace simple tech solutions and discover how to market your services in a way that works for you, this episode will give you the encouragement and practical tools to get started. Timestamps: 00:01 - Welcome & Free Webinar Invitation 02:16 - Myth Debunked: You Don't Need to Be Tech Savvy to Coach 04:46 - How Successful Coaches Leverage Simple Tools and Strategies 06:31 - Essential Tech Tools You Can Use for Free 08:16 - Marketing Simplified: Choose One Platform That Works for You 09:30 - Make It Easy for Clients to Find and Book You 10:45 - Invitation to Join the Therapist to Coach Collective 11:50 - Wrap-Up & Preview of Upcoming Episodes in the Series Key Takeaways: Start Simple with Tech: Basic tools like Zoom, Google Calendar, and PayPal are enough to begin your coaching journey. Choose One Marketing Platform: You don't have to be on every social media platform; focusing on one is perfectly fine. You Don't Have to Sacrifice Privacy: Establishing a professional online presence doesn't mean oversharing your personal life or being constantly online. Category: Therapist to Coach, Technology in Business, Simple Marketing Strategies, Coaching Myths Keywords: Therapist to coach, starting simple with tech, social media myths, marketing for therapists, basic tools for coaching, Therapist to Coach Collective, debunking coaching myths Join Our Email List for Updates, Resources, and Offerings: https://thelizfernandez.com/email Connect with Liz: Website: https://thelizfernandez.com/ Instagram: @thelizfernandez

Register for My Free Webinar: Sign up for Liz's free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here! Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective: Learn More Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez addresses a widespread myth that holds many therapists back from starting their coaching business: “I'm not a business person, so I can't coach.” Liz opens up about her background, sharing how she had no prior business experience as the first entrepreneur in her family. Yet, she successfully launched a thriving coaching business and wants other therapists, especially Latina therapists and daughters of immigrants, to realize that they, too, can become successful business owners. Liz breaks down why therapists often doubt their ability to run a business, citing fears of not having the right education or experience to manage systems, clients, and marketing. She reassures listeners that they already possess many of the skills needed to run a successful coaching business, like managing client relationships, delivering value, and structuring sessions. Liz introduces two simple, actionable steps to start feeling like a business owner: recognizing and leveraging existing skills and starting with simple systems to manage your coaching clients. If you've ever felt intimidated by the idea of running a business, this episode will empower you to take your first steps toward building your coaching practice confidently. Timestamps: 00:01 - Introduction & Webinar Invitation 02:11 - Myth Debunked: Why You Don't Need to Be a “Business Person” to Coach 04:30 - The CEO Identity: Why It's Key to Your Coaching Success 06:31 - Step 1: Focus on the Skills You Already Have 08:16 - Step 2: Start Simple with Basic Systems and Tools 09:30 - Shifting Your Mindset to Embrace Being a Business Owner 10:45 - Invitation to Join the Therapist to Coach Collective 11:50 - Wrap-Up & Encouragement to Cultivate Your CEO Identity Key Takeaways: You Have Transferable Skills: Therapists already know how to manage client relationships, which translates well to running a coaching business. Starting Simple Works: You don't need an elaborate setup; a few basic tools can help you get started. Embrace Your CEO Identity: Shifting your mindset to see yourself as a business owner is essential for growth and long-term success. Category: Therapist to Coach, Business Mindset, Coaching Business, Entrepreneurial Skills Keywords: Therapist to coach transition, business skills for therapists, CEO identity, coaching for therapists, starting simple in business, embracing entrepreneurship, Therapist to Coach Collective Join Our Email List for Updates, Resources, and Offerings: https://thelizfernandez.com/email Connect with Liz: Website: https://thelizfernandez.com/ Instagram: @thelizfernandez

Register for My Free Webinar: Sign up for Liz's free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here! Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective: Learn More Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez addresses a pervasive concern among therapists considering coaching: “Is coaching just as legitimate as therapy?” Liz demystifies this common myth, emphasizing that coaching and therapy serve equally important but different roles in supporting clients' well-being. She explains that while therapy focuses on processing past experiences and their influence on the present, coaching is more future-oriented, helping clients set goals and achieve personal growth. Liz discusses why therapists often feel conflicted about stepping into the coaching space, especially due to concerns about the lack of regulation and the fear of losing professional respect. However, she reassures listeners that coaching can be an ethical and highly valuable extension of their skillset, provided they implement clear boundaries and ethical practices. By sharing her personal experiences and actionable steps, Liz encourages therapists to embrace the legitimacy of coaching and to explore this path confidently. This episode will leave you feeling empowered to consider coaching as a viable and fulfilling addition to your therapy practice, without compromising your professional values or integrity. Timestamps: 00:01 - Welcome & Free Webinar Invitation 01:26 - Introduction to the Topic: Is Coaching Just as Legitimate as Therapy? 01:56 - Addressing the Myth: Why Some See Coaching as Less Credible 03:53 - Understanding the Differences: Coaching vs. Therapy 05:56 - The Value of Coaching: Future-Focused and Goal-Oriented 06:15 - How Coaching Can Bring Relief and Fulfillment for Burnt-Out Therapists 08:21 - Embracing Coaching as an Ethical Extension of Your Skills 09:30 - Reflective Questions to Help You Decide If Coaching Is Right for You 10:45 - Webinar Details & How the Therapist to Coach Collective Can Support You 11:50 - Wrap-Up & Preview of the Next Episode in the Myth-Busting Series Key Takeaways: Legitimacy of Coaching: Coaching is a credible profession that complements therapy by focusing on clients' future goals, rather than past traumas. Ethics Matter: Therapists can apply their own values and ethics to coaching, ensuring it is conducted responsibly and in alignment with their standards. Practical Steps to Start: Liz shares exercises to help therapists distinguish between coaching and therapy and begin developing their coaching services with confidence. Category: Therapist to Coach, Coaching Ethics, Business Growth, Myths About Coaching Keywords: Is coaching legitimate, therapist to coach transition, coaching ethics, future-focused coaching, debunking coaching myths, Therapist to Coach Collective, balancing coaching and therapy Join Our Email List for Updates, Resources, and Offerings: https://thelizfernandez.com/email Connect with Liz: Website: https://thelizfernandez.com/ Instagram: @thelizfernandez

Register for My Free Webinar: Sign up for Liz's free webinar on November 3rd at 1 PM PST! Learn How to Start Coaching Ethically Alongside Therapy Now. Register here! Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective: Learn More Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez addresses a question many therapists ask: Can you balance coaching with therapy without burning out or blurring the lines? Liz shares her personal journey of managing both roles during graduate school and highlights the key differences between therapy and coaching. She emphasizes that, despite common beliefs, you don't have to choose one path over the other. With the right boundaries, clear communication, and effective client agreements, you can maintain both practices ethically. Liz introduces her "Five-Hour CEO Schedule," showing how to efficiently manage your coaching business alongside therapy, even with a busy schedule. She discusses the importance of focusing coaching on future goals while therapy addresses past traumas, helping listeners understand how to distinguish the two. Liz provides actionable steps to find the balance, communicate effectively, and leverage your skills to expand your practice. If you've been feeling unsure about managing both coaching and therapy, this episode offers clarity and practical steps to help you start balancing these roles. Timestamps: 00:00 - Welcome & Introduction 01:30 - Invitation to Liz's Free Webinar on November 3rd 03:10 - Why Therapists Struggle with Balancing Coaching and Therapy 04:45 - Debunking the Myth: You Can Only Choose One Path 07:20 - Key Differences Between Coaching and Therapy 09:00 - The Five-Hour CEO Schedule: How Liz Managed Both Roles 11:50 - Setting Clear Boundaries and Client Agreements 13:45 - Actionable Steps to Start Balancing Coaching and Therapy 15:40 - How to Join Liz's Free Webinar on November 3rd 17:30 - Wrap-Up & Next Episode Teaser Category: Therapist to Coach, Balancing Therapy and Coaching, Coaching Business Keywords: Balancing therapy and coaching, therapist to coach, managing dual roles, ethical coaching, therapist business growth, Latinas in coaching Join our email list for updates, resources, and offerings: https://thelizfernandez.com/email Connect with Liz: Website: https://thelizfernandez.com/ Instagram: @thelizfernandez Stay tuned for the next episode in this mini-series, where Liz continues debunking the top 10 myths therapists believe about starting a coaching business!

Register for My Free Webinar:  Sign up for Liz's free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here! Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective: Learn More Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez debunks another common myth therapists believe about starting a coaching business: Do you need to have your niche perfectly defined before you start coaching? Spoiler alert: You don't! Liz explains why many therapists feel stuck trying to find the perfect niche before they launch, but she emphasizes that your niche will evolve as you take action. By sharing her own experience and offering practical advice, Liz shows how you can start coaching now, even if your niche isn't fully defined yet. If you've been held back by the idea of needing a perfectly defined niche, this episode will give you the clarity and permission to get started right away. Timestamps: 00:00 - Welcome & Introduction 01:50 - Myth #2: Do You Need to Have Your Niche Perfectly Defined? 03:10 - Why Therapists Feel Stuck Trying to Define Their Niche 05:30 - How Niches Evolve Over Time with Action 07:05 - Using Your Current Clients to Gain Clarity on Your Coaching Niche 09:45 - Differentiating Between Therapy and Coaching Niches 12:15 - Actionable Steps to Start Coaching Now Without a Perfect Niche 14:40 - How to Join Liz's Free Webinar on November 3rd 16:20 - Wrap-Up & Next Episode Teaser Category: Therapist to Coach, Coaching Business, Niches in Coaching Keywords: Defining your coaching niche, therapist to coach, debunking coaching myths, evolving niches, therapist business growth, Latinas in coaching Join our email list for updates, resources, and offerings: https://thelizfernandez.com/email Connect with Liz: Website: https://thelizfernandez.com/Instagram: @thelizfernandez Stay tuned for the next episode in this mini-series, where Liz continues debunking the top 10 myths therapists believe about starting a coaching business!  

Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective: Learn More     Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez kicks off a 10-part mini-series that debunks the top myths therapists believe about starting a coaching business. Today, Liz tackles Myth #1: Do I need more certifications to become a coach? She breaks down why therapists often feel the need for additional credentials before starting their coaching journey and explains why it's unnecessary. With your existing skills—like active listening, motivational interviewing, and cognitive behavioral techniques—you're already prepared to coach. If you've been holding back from starting your coaching business because you think you need more certifications, this episode will shift your mindset and empower you to take action. Timestamps: 00:00 - Welcome & Introduction 01:50 - Myth #1: Do You Need More Certifications to Become a Coach? 03:10 - Why Therapists Feel They Need More Certifications 05:30 - The Truth: You're Already Prepared to Coach 07:05 - Reflecting on Your Current Skills & Transferring Them to Coaching 09:45 - Solution-Focused Coaching & Ethical Considerations 12:15 - Actionable Steps to Start Coaching Now 14:40 - How to Join Liz's Free Webinar on November 3rd 16:20 - Wrap-Up & Next Episode Teaser Category: Therapist to Coach, Coaching Business, Ethics in Coaching Keywords: Coaching certifications, therapist to coach, debunking coaching myths, solution-focused coaching, ethics in coaching, therapist business growth, Latinas in coaching Join our email list for updates, resources, and offerings: https://thelizfernandez.com/email Connect with Liz: Website: https://thelizfernandez.com/Instagram: @thelizfernandez Register for New Free Webinar:  Sign up for Liz's free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here! Stay tuned for the next episode in the series, where Liz continues debunking the top myths therapists believe about starting a coaching business!  

EP. 108: Life After Leaving Your 9-5 Therapy Job: Embracing Full-Time Entrepreneurship Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective: Learn More Sign up for my New Webinar: Ethical Coaching For Therapists, How to start a profitable coaching business now without compromising your license-- happeing November 3rd at 1:00pm PST Link to Register   Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez shares what life looks like after leaving your 9-5 therapy job and stepping into full-time entrepreneurship. Liz breaks down the emotional and practical shifts involved in the transition, highlighting the importance of designing a business that serves your life, working smarter not harder, and embracing your identity as a CEO. Drawing from her own journey and her work with clients, Liz explains how to build a thriving business while maintaining personal well-being. If you're ready to leave behind your 9-5 and create a life and business that aligns with your values, this episode is for you. Timestamps: 00:00 - Welcome & Introduction 01:08 - Liz's Transition into Full-Time Entrepreneurship 03:35 - Step 1: Designing Your Ideal Work Week 06:05 - Step 2: Working Smarter, Not Harder 08:15 - Step 3: Embracing Your Identity as a CEO 11:55 - Actionable Steps to Create a Fulfilling Entrepreneurial Life 15:18 - How to Work with Liz: Private Coaching & VIP Day Bonus Category: Entrepreneurship, Coaching for Therapists Keywords: Therapist to coach, full-time entrepreneurship, CEO mindset, private practice coaching, work-life balance, business strategy, Latinas in coaching, transitioning from therapy to coaching Join our email list for updates, resources, and offerings: https://thelizfernandez.com/email Connect with Liz: Website: https://thelizfernandez.com/Instagram: @thelizfernandez

EP.107: Balancing Your Therapy Practice and Growing Your Coaching Business Inquire about working with Liz in Private Coaching: https://hello.dubsado.com/public/appointment-scheduler/65c32d0c5d72204299a14b50/schedule Join the Therapist to Coach Collective: https://thelizfernandez.com/therapisttocoachcollective Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez shares her three-step approach to balancing a full-time therapy practice while building a coaching business. She discusses time management strategies, energy prioritization, and the importance of cultivating a business owner mindset. Drawing from her own experience, Liz breaks down how to manage both roles effectively without burnout, helping Latinas and other therapists achieve their dream of becoming 9-5 optional. Tune in for actionable steps that will help you carve out time, energy, and mental space to grow your coaching business while maintaining a thriving therapy practice. This episode is perfect for therapists and professionals looking to start or grow their coaching business while continuing to work in therapy or any full-time job. Timestamps: 00:00 - Welcome & Introduction 01:15 - Liz's Personal Story of Balancing Therapy and Coaching 04:52 - Step 1: Time Management and Setting Boundaries 07:22 - Step 2: Prioritize Energy, Not Just Time 09:27 - Step 3: Cultivating a Business Owner Identity 13:55 - Actionable Steps to Balance Therapy and Coaching 15:43 - How to Work with Liz: Private Coaching and VIP Day Bonus Category: Entrepreneurship, Coaching for Therapists Keywords: Therapist to coach, work-life balance, time management, business mindset, private practice coaching, entrepreneurship, Latinas in coaching, balancing therapy and coaching     Join our email list for updates, resources, and offerings: https://thelizfernandez.com/email Connect with Liz: Website: https://thelizfernandez.com/Instagram: @thelizfernandez  

Inquire about working with Liz in Private Coaching: https://hello.dubsado.com/public/appointment-scheduler/65c32d0c5d72204299a14b50/schedule Join the Therapist to Coach Collective: https://thelizfernandez.com/therapisttocoachcollective Episode Summary: In this episode of Beyond Private Practice, Liz guides you through the essential steps to create your 9-to-5 exit plan. Whether you're transitioning from a therapy job or any traditional employment, Liz shares practical strategies to help you confidently plan for the leap into full-time entrepreneurship. Liz shares about about her own journey, overcoming fears, burnout, and financial uncertainty while leaving her 9-to-5. She breaks down the importance of preparing mentally, financially, and logistically so you can become 9-5b optional without sacrificing your peace and while working with your nervous system. Listen to the Full episode to learn the actionable steps you can take now to become 9-5 optional now. This episode is perfect for therapists and professionals seeking financial freedom, flexibility, and fulfillment through entrepreneurship. Timestamps: 00:00 - Welcome & Introduction 01:15 - Liz's Personal Story of Transitioning into Full-Time Entrepreneurship 07:22 - Step 1: Preparing Mentally and Financially for Your 9-to-5 Exit 12:03 - Step 2: Creating a Plan for Your Financial and Lifestyle Goals 19:42 - Step 3: How to Implement and Execute Your Exit Plan 23:27 - Actionable Steps You Can Take Today to Start Your Journey Category: Entrepreneurship, Coaching for Therapists Keywords: 9-to-5 exit plan, transition to entrepreneurship, therapist to coach, financial preparation, business planning, burnout recovery, private practice coaching, work-life balance, entrepreneurship for therapists Join our email list for updates, resources, and offerings: https://thelizfernandez.com/email Connect with Liz: Website: https://thelizfernandez.com/ Instagram: @thelizfernandez

Inquire about working with Liz in Private Coaching: https://hello.dubsado.com/public/appointment-scheduler/65c32d0c5d72204299a14b50/schedule Join the Therapist to Coach Collective: https://thelizfernandez.com/therapisttocoachcollective Episode Summary: In this episode, Liz Fernandez introduces her highly anticipated 9 to 5 Exit Plan mini-series, sharing her journey from community mental health therapist to full-time coach. Liz explains how coaching offers therapists a way to create more financial freedom and flexibility without sacrificing peace of mind. She dives into the differences between therapy and coaching, the financial benefits of running a coaching business, and how therapists can transition into coaching while keeping ethical boundaries clear. Liz also provides actionable steps for starting your own coaching business and reclaiming your time. This episode is perfect for therapists feeling burnt out and looking for a way to build a fulfilling career on their own terms. Timestamps: 00:00 - Liz's Journey From Therapist to Coach 06:00 - The Key Differences Between Therapy and Coaching 11:22 - Ethical Considerations for Therapists Starting a Coaching Business 15:38 - The Financial Benefits of Coaching: Fewer Clients, Higher Income 19:42 - Actionable Tips to Start Coaching as a Therapist Category: Entrepreneurship, Coaching for Therapists Keywords: therapist to coach, coaching business, financial freedom, private practice burnout, therapy vs coaching, ethical coaching, 9 to 5 exit plan, therapist entrepreneurship, high-ticket coaching, work-life balance for therapists Join our email list for updates, resources, and offerings: https://thelizfernandez.com/email Connect with Liz: Website: https://thelizfernandez.com/ Instagram: @thelizfernandez    

In this conversation, Liz Fernandez interviews Leticia Torres, a Latina money coach, about her journey to becoming 9 to 5 optional. Leti shares her experience as a therapist and how she transitioned into coaching. She discusses the hesitations and limiting beliefs she had to overcome, such as feeling the need for certification and thinking she needed a background in therapy to help others. Leti highlights the importance of mindset work and how it has been life-changing for her. She also emphasizes the empowerment she feels in being able to create her own income and make a difference in her community. Leti recommends Liz's work and shares her own offerings as a money coach. Key Topics: Leti's background in tech and her high-paying role. The burnout and unfulfillment Leti experienced in her 9-5 job. Transitioning to coaching and overcoming limiting beliefs. The role of mindset work in Leti's transformation. The importance of community and support in the Therapist to Coach Collective. Leti's success as a new coach, earning close to $10,000 and working 3 days a week. The empowerment of creating her own income and making an impact in her community. Leti's journey as a DACA recipient and the liberation she feels. Leti's current role as a present mom and wife, and her balanced work-life schedule. Takeaways: You can overcome burnout and find fulfillment in your career. Mindset work is crucial for overcoming limiting beliefs and achieving success. Community support can make a significant difference in your journey. Creating your own income brings empowerment and freedom. It's possible to achieve a balanced work-life schedule and be present for your family. Investing in yourself and your growth is essential for transformation. Connect with Leticia Torres: Instagram: @leticia_torres Services: Work with Leti in Private Coaching Join the Therapist to Coach Collective: Start your coaching business, create -10K months in just 5 hours a week, and double your income as a coach to become 9-5 optional. Visit Therapist to Coach Collective for more details and to join the program. What is TCC?: TCC is a 12-month program designed to help you create 5-10K months in just 5 hours a week and double your income as a coach, even if you're new to coaching. It's tailored for the Latina service provider, helper, and aspiring coach, with the goal of bridging the Latina pay and opportunity gap. TCC helps you become 9-5 optional through coaching, start your coaching business while protecting your therapy license, learn how to advertise and market your work, and sell ethically y con corazón. Enroll Now: Join the TCC program and get instant access to all the resources and support. PAY IN FULL & ENROLL NOW: https://lizfernandez.mykajabi.com/offers/Je3QnVmA/checkout  ENROLL NOW WITH THE PAYMENT PLAN: https://lizfernandez.mykajabi.com/offers/aCVWj6sk/checkout  TCC DETAILS: https://thelizfernandez.com/therapisttocoachcollective#therapisttocoachcollective For Questions Schedule a Call: Book a consultation call with Liz to learn more about TCC and how it can benefit you. Schedule your call by August 9th here. Work with Liz Privately: Interested in one-on-one coaching? Find more details and book your private coaching consultation with Liz here. Follow Liz Fernandez: Instagram: @thelizfernandez Website: thelizfernandez.com Subscribe and Review: If you enjoyed this episode, please subscribe and leave a review to help others find this podcast.  

In this Instagram Live conversation, Liz Fernandez interviews Joanna, a queer Mexicana and life coach, about her journey to becoming 9-5 optional. They discuss Joanna's decision to explore coaching, her experience in the Therapist to Coach Collective (TCC) program, and her breakthroughs in niching down. Joanna emphasizes the importance of listening to your body and soul when making decisions, investing in yourself, and finding a supportive community. She also highlights the need to decondition ourselves from societal expectations and to honor our own timelines. Key Topics: Joanna's background as a social worker. The burnout and challenges she faced in her 9-5 job. How she discovered coaching and the potential it held for her. Joanna's initial fears and hesitations about transitioning to coaching. The mindset work and belief shifts that were crucial to her success. The role of community and support in the Therapist to Coach Collective. Joanna's transformation and achievements in the first year as a full-time entrepreneur. The ripple effect of coaching and the impact on Joanna's clients. Takeaways: Listen to your body and soul when making decisions about your career and life. Invest in yourself and your growth, even if it feels uncomfortable or goes against societal expectations. Find a supportive community that aligns with your values and can help you navigate your journey. Decondition yourself from societal expectations and explore new ways of doing things. Honor your own timeline and trust that you are enough to start taking steps towards your goals. Connect with Joanna: Instagram: @la_juana_oyarzabal Join the Therapist to Coach Collective: Start your coaching business, create 5-10k months in just 5 hours a week, and double your income as a coach to become 9-5 optional inside TCC. Visit Therapist to Coach Collective for more details and to join the program. What is TCC?: TCC is a 12-month program designed to help you create 5-10K months in just 5 hours a week and double your income as a coach, even if you're new to coaching. It's tailored for the Latina service provider, helper, and aspiring coach, with the goal of bridging the Latina pay and opportunity gap. TCC helps you become 9-5 optional through coaching, start your coaching business while protecting your therapy license, learn how to advertise and market your work, and sell ethically y con corazón. Enroll Now: Join the TCC program and get instant access to all the resources and support. PAY IN FULL & ENROLL NOW: https://lizfernandez.mykajabi.com/offers/Je3QnVmA/checkout  ENROLL NOW WITH THE PAYMENT PLAN: https://lizfernandez.mykajabi.com/offers/aCVWj6sk/checkout  TCC DETAILS: https://thelizfernandez.com/therapisttocoachcollective#therapisttocoachcollective For Questions Schedule a Call: Book a consultation call with Liz to learn more about TCC and how it can benefit you. Schedule your call by August 9th here. Work with Liz Privately: Interested in one-on-one coaching? Find more details and book your private coaching consultation with Liz here. Follow Liz Fernandez: Instagram: @thelizfernandez Website: thelizfernandez.com Subscribe and Review: If you enjoyed this episode, please subscribe and leave a review to help others find this podcast. Disclaimer: The views and opinions expressed in this podcast are those of the guests and do not necessarily reflect the official policy or position of the host.  

In this episode of the Beyond Private Practice podcast, Liz Fernandez interviews her client, Iris Canela, about her journey of transitioning from a full-time educator to a successful surrender coach. Iris shares her experiences in the Therapist to Coach Collective program and discusses the importance of being intentional with time management and reevaluating priorities. She emphasizes the value of being part of a supportive community and having a coach who listens and motivates her. Key Takeaways: Intentional Time Management: Iris discusses how she learned to manage her time effectively and set appropriate boundaries to balance her commitments. Reevaluating Priorities: The importance of reassessing what's important in different seasons of life to align with personal and professional goals. Supportive Community: The value of having a community that offers encouragement, accountability, and shared experiences. Power of Belief and Self-Compassion: Iris highlights the significance of believing in oneself and practicing self-compassion during the entrepreneurial journey. Surrendering to the Process: Embracing the process of building a business with patience and trust. Mindset Work: The impact of mindset work, particularly around money, and the breakthroughs Iris experienced. Taking Time Off: Iris's experience of taking a month off for her wedding and coming back to consult calls waiting for her, illustrating that success doesn't always require constant hard work. Investing in Oneself: The importance of investing in personal growth and staying committed to one's vision. Quotes from Iris: "I wanted to launch this business fully and really believe in myself, but my energy because of my 9 to 5 was consuming a lot of that." "Through TCC, I learned to trust my knowledge and abilities, realizing that my experiences were enough to make a real difference." "Taking that month off taught me that we don't have to work hard to prove our success. My business was still flowing, and people were still reaching out." Links and Resources: Connect with Iris Canela: Instagram: @intentionally_iris Website: Book A Consult Call to Work With Iris Follow Liz Fernandez: Instagram: @thelizfernandez Website: thelizfernandez.com Join the Therapist to Coach Collective: Start your coaching business, create -10K months in just 5 hours a week, and double your income as a coach to become 9-5 optional. Visit Therapist to Coach Collective for more details and to join the program. What is TCC?: TCC is a 12-month program designed to help you create 5-10K months in just 5 hours a week and double your income as a coach, even if you're new to coaching. It's tailored for the Latina service provider, helper, and aspiring coach, with the goal of bridging the Latina pay and opportunity gap. TCC helps you become 9-5 optional through coaching, start your coaching business while protecting your therapy license, learn how to advertise and market your work, and sell ethically y con corazón. Enroll Now: Join the TCC program and get instant access to all the resources and support. PAY IN FULL & ENROLL NOW: https://lizfernandez.mykajabi.com/offers/Je3QnVmA/checkout  ENROLL NOW WITH THE PAYMENT PLAN: https://lizfernandez.mykajabi.com/offers/aCVWj6sk/checkout  TCC DETAILS: https://thelizfernandez.com/therapisttocoachcollective#therapisttocoachcollective For Questions Schedule a Call: Book a consultation call with Liz to learn more about TCC and how it can benefit you. Schedule your call by August 9th here. Work with Liz Privately: Interested in one-on-one coaching? Find more details and book your private coaching consultation with Liz here.

In this Instagram Live conversation, Liz Fernandez interviews former TCC Client, Norma Garcia, a therapist and breakup coach, about her inspiring journey to becoming a full-time entrepreneur. Norma shares her experience before joining the Therapist to Coach Collective, her doubts and hesitations, and the mindset shifts she had to make. She highlights the importance of community and the support she received from the program. The conversation emphasizes the power of belief, mindset work, and the transformative impact of coaching. Key Topics: Norma's background as a therapist working with low-income Latinx, BIPOC families. The burnout and challenges she faced in her 9-5 job. How she discovered coaching and the potential it held for her. Norma's initial fears and hesitations about transitioning to coaching. The mindset work and belief shifts that were crucial to her success. The role of community and support in the Therapist to Coach Collective. Norma's transformation and achievements in the first year as a full-time entrepreneur. The ripple effect of coaching and the impact on Norma's clients. Connect with Norma Garcia: Instagram: @normally_healing Join the Therapist to Coach Collective: Start your coaching business, create 5-10k months in just 5 hours a week, and double your income as a coach so you become 9-5 optional inside TCC. Visit Therapist to Coach Collective for more details and to join the program. Enroll Now: Join the TCC program and get instant access to all the resources and support. PAY IN FULL & ENROLL NOW: https://lizfernandez.mykajabi.com/offers/Je3QnVmA/checkout  ENROLL NOW WITH THE PAYMENT PLAN: https://lizfernandez.mykajabi.com/offers/aCVWj6sk/checkout  For Questions Schedule a Call: Book a consultation call with Liz to learn more about TCC and how it can benefit you. Schedule your call by August 9th here. Work with Liz Privately: Interested in one-on-one coaching? Find more details and book your private coaching consultation with Liz here. Follow Liz Fernandez: Instagram: @thelizfernandez Website: thelizfernandez.com Subscribe and Review: If you enjoyed this episode, please subscribe and leave a review to help others find this podcast. Disclaimer: The views and opinions expressed in this podcast are those of the guests and do not necessarily reflect the official policy or position of the host.  

In this special 100th episode, Liz Fernandez reflects on her podcast journey and shares 10 important lessons she's learned along the way. From the power of taking small steps to the importance of self-belief, Liz's insights are sure to inspire heart-led entrepreneurs. A big thank you to all the listeners for their support over the past two years.  Episode Highlights: Celebrating Milestones: Liz looks back on the journey to 100 episodes, sharing the growth, challenges, and successes along the way. Key Lessons: Liz shares 10 essential life and business lessons, with personal stories and experiences that highlight their impact. Building Community: The importance of creating a supportive community and how it has helped Liz and her listeners. Self-Belief and Visibility: The power of believing in yourself, being visible, and how it can lead to new opportunities. Balancing Life and Work: Liz talks about finding a balance between professional goals and personal well-being, including her approach to a five-hour work week. Join the Conversation: Share your thoughts and experiences on social media using the hashtag #BeyondPrivatePractice. Follow Liz Fernandez on Instagram @theLizFernandez for more updates and insights. Therapist to Coach Collective (TCC): What is TCC?: TCC is a 12-month program designed to help you create 5-10K months in just 5 hours a week and double your income as a coach, even if you're new to coaching. It's tailored for the Latina service provider, helper, and aspiring coach, with the goal of bridging the Latina pay and opportunity gap. TCC helps you become 9-5 optional through coaching, start your coaching business while protecting your therapy license, learn how to advertise and market your work, and sell ethically y con corazón. Enroll Now: Join the TCC program and get instant access to all the resources and support. GET THE 48HR BONUS & ENROLL NOW: https://lizfernandez.mykajabi.com/offers/Je3QnVmA/checkout  ENROLL NOW WITH THE PAYMENT PLAN: https://lizfernandez.mykajabi.com/offers/aCVWj6sk/checkout  TCC DETAILS: https://thelizfernandez.com/therapisttocoachcollective#therapisttocoachcollective For Questions Schedule a Call: Book a consultation call with Liz to learn more about TCC and how it can benefit you. Schedule your call by August 9th here. Work with Liz Privately: Interested in one-on-one coaching? Find more details and book your private coaching consultation with Liz here. Subscribe and Review: If you enjoyed this episode, please subscribe and leave a review to help others find this podcast. Episode Keywords: entrepreneurship, lessons, small steps, adapting, evolving, liberation, community, enough, plan, five-hour work week, visibility, choose yourself, celebrate wins  

Episode Summary In this episode, Liz Fernandez dives into how being the eldest daughter of immigrants can turn you into a natural CEO. She talks about the unique family roles and big responsibilities that come with it, like helping your parents and siblings, bridging language and cultural gaps, and leading family decisions. Liz shares her own stories, showing how these experiences build crucial skills like leadership, decision-making, resilience, adaptability, and a strong work ethic. You'll also get practical tips for becoming a CEO or business owner. Tune in to listen to the full episode—if you're an eldest daughter, it's one you won't want to miss! Connect and Work with Liz Fernandez: Website: https://thelizfernandez.com/  Instagram: @thelizfernandez Join the Therapist to Coach Collective Book a Call to inquire about 1:1: private coaching with Liz From Therapist to Coach Weekly Email Series Resources from this episode: Join the Therapist to Coach Collective Apply for 1:1: private coaching Topics Covered: The Role of the Eldest Daughter in Immigrant Families Family dynamics in immigrant households Acting as cultural and language bridges between parents and society Personal anecdotes illustrating these roles The pressure and expectations placed on eldest daughters Balancing family obligations with personal aspirations Developing a strong sense of duty and responsibility from a young age Key Qualities Developed as an Eldest Daughter Leadership and decision-making skills Managing multiple tasks and people effectively Resilience and adaptability Overcoming challenges and navigating cultural differences Strong work ethic and perseverance How These Qualities Translate to Being a CEO Natural leadership abilities Confidence in making tough decisions Strategic thinking and problem-solving Balancing short-term needs with long-term goals Emotional intelligence and empathy Building strong, trusting relationships with colleagues and clients Real-Life Examples and Success Stories Highlighting successful CEOs who were eldest daughters of immigrants Brief biographies and their paths to success How their upbringing influenced their leadership style and achievements Practical Advice for Aspiring CEOs Embracing and leveraging your unique background Recognizing and using the strengths developed through experiences Tips for personal and professional growth Encouragement and affirmation of innate capabilities and potential

Are you getting tired of working in someone else's group practice and want to become your own boss through private practice, group practice or through your coaching practice? You've come to the right place! That's exactly what we're covering with this week's guest, Kathy Acosta!    Kathy Acosta is an LCSW and EMDR-certified therapist. She is also a proud first-generation Latina, mom, and the enthusiastic owner of her own group practice in Ridgewood, NJ. She's all about breaking barriers and building bridges. As a private practice business coach, she specializes in coaching private practice owners who are ready to take the leap and expand into group practices. She is also the CEO and Founder of the Latinx Practice Collective. Their mission is to create a space that's as vibrant as Latinx culture through community, support, and business consultations with private practice owners.    Kathy chose an unconventional path and started her own group practice all on her own! She took her background in business and her experience as a first-gen Latina and created something incredible! Because of this she expanded Beyond Private Practice and started multiple businesses as a Therapist, one of them being her Coaching Practice. She is building a legacy far beyond the therapy room and will soon be launching one of the few directories of Latinx therapists in the nation.    Listen to the full episode to hear Kathy's path to building a legacy beyond private practice. Ready? Let's get into today's episode!      Topics covered in From Latina Therapist to CEO & Coach: Kathy's Path to Building a Legacy Beyond Therapy: Why Kathy decided to leave the security of her job in a group practice and start her own group practice   Why being a first-generation Latina set her up for success as a business owner  How having her own coach benefits her and her business  Actionable steps that you can take to create your own support system How to avoid burnout as a business owner   Connect and Work with Liz Fernandez: Website: https://thelizfernandez.com/  Instagram: @thelizfernandez Therapist to Coach Collective Waitlist Apply for 1:1: private coaching From Therapist to Coach Weekly Email Series Connect with Kathy Acosta: Website: https://www.herocenternj.com/  Latina Practice Collective: https://www.latinxpracticecollective.com/  Hero Counseling Center: https://www.heroconsultations.com/  Instagram: @hero_counseling, @latinx.practice.collective    Resources from this episode: Join the Therapist to Coach Collective Group Program Apply for 1:1: private coaching   Podcast production for this episode was provided by CCST.

Are you booking a ton of consultations but not booking any clients? Well, you're in luck! That's what we're covering on this week's episode of the Beyond Private Practice Podcast!   Along with why your consultations aren't converting, we're also going to dive into the most common consultation mistakes so you don't make them again. We're also going to talk about the most effective call strategies and how you can start implementing them right now!    Listen to the full episode to improve your conversion rates and book more clients. Ready? Let's get into today's episode!      Topics covered in Why Your Coaching Consultations Are Not Converting to Sales as a Therapist and Coach: How to set the tone during your consultation calls Common mistakes I see during my clients' consultation calls Effective strategies to improve conversion rates Actionable steps that you can now implement to increase your conversion rates. How to be more visible to your future clients    Connect and Work with Liz Fernandez: Website: https://thelizfernandez.com/  Instagram: @thelizfernandez Therapist to Coach Collective Waitlist Apply for 1:1: private coaching From Therapist to Coach Weekly Email Series   Resources from this episode: Therapist to Coach Collective Waitlist Apply for 1:1: private coaching   Podcast production for this episode was provided by CCST.

Are you starting a coaching business from scratch and don't know where to begin? Well, you're in the right place! This week on the Beyond Private Practice podcast, we are diving into the topic of how you can start your online coaching business from scratch as a therapist.    I'm very excited to talk about this! It's something I help my clients with all the time. As a therapist, there are two huge obstacles in your way - a lack of opportunities and a huge pay gap. As a coach, you open yourself up to so many opportunities for your life and career. And this week, I'm going to teach you how.    Listen to this episode if you are a therapist who wants to expand your income, your impact, and your quality of life. Ready? Let's get into today's episode!    Topics covered in Start Your Online Coaching Business from scratch: How to find your niche as a new coach  How to define your target audience  How to use your messaging to attract your target audience How to be more visible to your future clients    Connect with Liz Fernandez: Website: https://thelizfernandez.com/  Instagram: @thelizfernandez Therapist to Coach Collective Waitlist Apply for 1:1: private coaching From Therapist to Coach Weekly Email Series   Resources from this episode: Therapist to Coach Collective Waitlist Apply for 1:1: private coaching   Podcast production for this episode was provided by CCST.

Do you want to know what it would look like to choose coaching as a career path over licensure? Well, you're in the right place, because that's exactly what we're talking about this week!   Fun fact: Many of you didn't know that I'm not licensed! It's true. I went through all the education necessary to become a therapist and, in the end, I chose a different path. I found that there were so many amazing benefits that I could not ignore so I chose to become a full-time coach over pursuing licensure! Since then, I've never looked back.     I'm so excited about this topic because it is very close to my heart. There are so many benefits to choosing coaching over licensure as a therapist and I'm so excited to share them with you!    Listen to the full episode to hear all the amazing benefits I enjoy as a coach and how you can enjoy them too! Ready? Let's get into today's episode!  Topics covered in Benefits of Choosing Coaching Over Licensure: The benefits you get with coaching that you don't get while being a therapist  Why I chose not to get my license  How I closed the pay gap through coaching  What pricing my services looks like as a coach vs as a therapist    Connect with Liz Fernandez: Website: https://thelizfernandez.com/  Instagram: @thelizfernandez Therapist to Coach Collective Waitlist Apply for 1:1: private coaching From Therapist to Coach Weekly Email Series   Resources from this episode: Therapist to Coach Collective Waitlist Apply for 1:1: private coaching   Podcast production for this episode was provided by CCST.  

Have you been thinking about transitioning into coaching but don't know what a successful coaching business looks like? Well, you're in luck - that's exactly what this week's episode is about!   This week's episode is an Instagram Live replay, where I talked about redefining success as a therapist who wants to coach and why I decided not to pursue licensing as a therapist. I wanted to bring this Live to the show because I know that I have a ton of listeners who are not yet licensed and feel like you have limited options. You know you want to double your income and leverage your skill set, but you don't think you have the tools to do so yet.     In this episode, we're discussing all of the ways that coaching can support your career - especially if you know that you want to grow beyond the therapy field.    Listen to the full episode to hear how I redefined what success looks like as a coach and why I didn't pursue licensing as a therapist. Ready? Let's get into today's episode!  Topics covered in Redefining Success as a Therapist Who Wants to Coach: How to redefine success as a therapist and coach  How I decided to look beyond private practice  How I became a business coach for therapists and coaches  Why I chose to explore coaching over getting my license  How coaching gave me more clarity and creativity    Connect with Liz Fernandez: Website: https://thelizfernandez.com/  Instagram: @thelizfernandez Therapist to Coach Collective Waitlist Apply for 1:1: private coaching From Therapist to Coach Weekly Email Series   Resources from this episode: Therapist to Coach Collective Waitlist Apply for 1:1: private coaching  

Do you feel like you have no idea how to market your coaching services? Marketing yourself as a therapist can feel so different from marketing yourself as a coach.    This week, I'm giving you a sneak peek into how I guide my clients through this marketing process. You definitely can't use the same marketing plan you did when you were marketing your therapy services. Coaching is not the same as therapy and your clients need to know this.    In this week's episode, I help you differentiate how to market your services in these two separate identities, your coaching identity and your therapist identity. That way you know exactly how to attract ideal clients in your offers.    Listen to the full episode to hear the key differentiators in marketing yourself as a coach vs marketing yourself as a therapist. Ready? Let's get into today's episode!  Topics covered in Marketing Yourself as a Coach vs Marketing Yourself as a Therapist: The difference between marketing as a therapist and marketing as a coach  Why you should be vulnerable while marketing to your target audience  What kinds of keywords you should be using to market your coaching services  How to establish your brand identity to include your coaching services  How to attract clients you really want to work with     Connect with Liz Fernandez: Website: https://thelizfernandez.com/  Instagram: @lifewithhliz Therapist to Coach Collective Waitlist Apply for 1:1: private coaching From Therapist to Coach Weekly Email Series   Resources from this episode: Therapist to Coach Collective Waitlist Apply for 1:1: private coaching

Is your therapy caseload overwhelming you? This is such a common issue among therapists and coaches - which is exactly why we're talking about it on the podcast! This week, I'm giving you an inside look into how I help my clients reduce their therapy caseload while doubling their rates.    So many of my clients struggle to balance a healthy caseload and still make the money they deserve. On one hand, the more clients they accept the more money they can make. On the other hand, having an overwhelming amount of clients negatively affects their work. They need a healthy middle ground, and you can achieve that middle ground by raising your rates. I've raised my rates, I've helped my clients raise their rates, and now, I'm going to help you raise your rates, too!    Listen to the full episode to hear real-world examples of how to strategically and ethically raise your rates. Ready? Let's get into today's episode!  Topics covered in Reduce Your Therapy Caseload While Doubling Your Rates: Why raising your rates can improve your work performance How to compassionately tell your clients you are raising your rates  How to ethically approach raising your rates  How to start paying yourself the income you deserve  How to show up for your clients without resenting them    Connect with Liz Fernandez: Website: https://thelizfernandez.com/  Instagram: @lifewithhliz Therapist to Coach Collective Waitlist Apply for 1:1: private coaching From Therapist to Coach Weekly Email Series   Resources from this episode: Therapist to Coach Collective Waitlist Apply for 1:1: private coaching Podcast production for this episode was provided by Sarah Tulloch, founder of the podcast production company CCST.

Do you want to start earning more income as a therapist but feel like a private practice is your only option? Well, you're in luck! This week, I share some of the options you can explore to create an income beyond private practice.    If you were told that private practice is the only way to earn income as a therapist, there is another way. There are wayyy more options out there than just private practice or even group private practice. Coaching is a great way to use all the skills you already have and seamlessly transition into a more flexible and scalable business model. I've done it and now I'm helping therapists like you double your income through coaching and scale beyond private practice after that.   Listen to the full episode to hear how I broke free of societal expectations and created a better quality of life while earning more income outside of private practice. Ready? Let's get into today's episode!  Topics covered in Creating an Income Beyond Private Practice as a Therapist: How coaching can offer you more income options beyond private practice  Why societal expectations and beliefs are holding you back   How to start paying yourself the income you deserve  What kind of coaching could be right for you  Why you need to include flexibility and scalability in your business plan    Connect with Liz Fernandez: Website: https://thelizfernandez.com/  Instagram: @lifewithhliz Therapist to Coach Collective Waitlist Apply for 1:1: private coaching From Therapist to Coach Weekly Email Series   Resources from this episode: Therapist to Coach Collective Waitlist Apply for 1:1: private coaching

Beyond Private Practice is hosted by Liz Fernandez, a First-Generation Daughter of Immigrants, Marriage Family Therapist turned Multi-Six Figure CEO & Business Coach for Therapists.   This show is created for therapists who want to expand beyond therapy, It's a space where I will help educate, empower, and make you feel seen on your path to doubling your therapy income with coaching, creating your business owner identity, building wealth through ethical selling, and having work-life balance to support your health and well being, I'm on a mission to help every therapists and that you create more options, time and wealth.    Join me every week as I will provide you with actionable tips to break free of cultural conditioning that limits therapists from maximizing their earning potential.   Connect with Liz Fernandez: Instagram: @lifewithhliz Therapist to Coach Collective Waitlist Apply for 1:1: private coaching From Therapist to Coach Weekly Email Series   Resources from this episode: Therapist to Coach Collective Waitlist Apply for 1:1: private coaching  

Do you want to start coaching as a therapist but are not sure how or if it's sustainable? If so, then this episode is for you. This week, I'm launching my long-awaited rebrand and sharing how I went beyond private practice and dove head-first into my coaching business.    If you're a therapist or a private practice owner and you want to use your skills outside of your license, I want you to know that it is possible! During my second year of grad school, I started to see coaching as a way to open doors for myself. I had been working in serving capacities my entire professional career, so I knew I was meant for more. I wanted to have more earning potential, have more autonomy over my career, and serve my community with the skills I had learned. And I did it! Now, I'm going to teach you how to do the same.    Listen to the full episode to hear how I explored my options outside of private practice and made my entrepreneurial dreams a reality. Ready? Let's get into today's episode!  Topics covered on I Started 6+ Figure Company As A Therapist and First-Gen Latina: How to use your skills as a therapist outside of a private practice  How coaching can help you be more aligned with your dream life  How to stop holding yourself back  How to be confident in your skills - as a therapist and as a child of immigrant parents How to believe in yourself and your decisions    Connect with Liz Fernandez: Instagram: @lifewithhliz Therapist to Coach Collective Waitlist Apply for 1:1: private coaching From Therapist to Coach Weekly Email Series   Resources from this episode: Therapist to Coach Collective Waitlist Apply for 1:1: private coaching

Are you having a hard time selling your coaching services because you don't want to be too salesy or pushy? If so, then this episode was literally made for you. Today we'll be identifying the three mental barriers that are keeping you from selling your coaching services.    If you're a therapist, private practice owner, or a coach who's struggling to market your services, I want you to know that you're not alone. So many of my clients want to work with me because they don't know how to get over that mental barrier to selling their coaching services. Together, we are going to identify these barriers and show you how I help my clients overcome them.    Listen to the full episode to hear how to unblock the three mental barriers that keep you from selling your coaching services. Ready? Let's get into today's episode!  Topics covered on [SEO KEYWORD]: How to identify the mental barriers you have to selling your coaching services   Why you can ethically sell your services  How to get over your fear of being too salesy and pushy  How selling your services supports your community  How to transform the trajectory of your career    Connect with Liz Fernandez: Instagram: @lifewithhliz Therapist to Coach Collective Waitlist Apply for 1:1: private coaching From Therapist to Coach Weekly Email Series   Resources from this episode: Therapist to Coach Collective Waitlist Apply for 1:1: private coaching  

Are you struggling to shift from only seeing yourself as a therapist to now also calling yourself and seeing yourself as a coach? If you are, then this episode is for you! Today we'll be exploring the mindset shifts that are going to help you embrace your role as a coach.   One of the benefits of expanding your services to include coaching is that you have so many more options to support your clients. You can prioritize solution-focused work rather than diagnosing work and give your clients tangible guidance that they can use right now. You can also have more autonomy in your coaching style and include decolonized coaching practices in your work. One of my clients uses tarot in her coaching practice and her clients love it because it aligns with their values. This era of transition is all about perspective and you give yourself so much more room to grow when embracing your coaching identity rather than seeing it as something that is making you go backward in your career.   Listen to the full episode for all the perspective shifts that will help you embrace your coaching role. Ready? Let's get into today's episode!    Topics covered on [SEO KEYWORD]: How to expand beyond therapy  How to monetize your skill set  Why you should focus on solution-focused work vs diagnosing work  How to support your clients on a deeper level  How to explore the power of leaning in and opening your perspective     Connect with Liz Fernandez: Instagram: @lifewithhliz Therapist to Coach Collective Waitlist Apply for 1:1: private coaching From Therapist to Coach Weekly Email Series