On The Lime

Will and Kayla talked with Morgan Watson, Marketing Coordinator at the NCM Motorsports Park, about reaching a niche audience, creating a fun experience for any guest, and translating marketing experience across industries.   Learn more about today's guest at motorsportspark.org   Find out more about Sublime Media Group at sublimemediagroup.com        

Will and Kayla talk to Dr. Tracey Young, Director of Grants and Community Outreach for Warren County Public Schools, about her passion for helping children, the school system's role in our community, and the impact of their new logo design. Learn more about Sublime Media Group at sublimemediagroup.com

We're revisiting our very first episode with YouTube creator and retro game collector Nintendrew. YouTube's reach has grown significantly since we first aired this episode, so Andrew's advice on how to build a successful channel and resonate with an audience is more relevant than ever.

Kayla and Will talk with Sabina Smailhodzic Lewis, community leader and co-owner of Avant-Garde Wealth, about setting yourself up for financial success, starting a business during the pandemic, and how her worldview aids her in helping others identify their "vision of wealth." Learn more about today's guest at a-gwealth.com Find out more about Sublime Media Group at sublimemediagroup.com

Will & David talk with Ashlee Wilson, Director of Partnership & Marketing for the Bowling Green Hot Rods, about the role the ball park plays in the community, curating the fan experience, and planning events that create memories for a lifetime. Learn more about BG Hot Rods by visiting milb.com/bowling-green Find out more about Sublime Media Group at sublimemediagroup.com

Will and Kayla chat with John Higgins, President/CEO of Bluegrass Supply Chain, about growing his business from a software solution, how the supply chain impacts our day-to-day lives, and the future of logistics. For more info on our guest visit bluegrass-scs.com Find out more about Sublime Media Group at sublimemediagroup.com

Kayla and Will talk with Julie Denton-Price, head of Strategy & Business Development and Partner at BlueCotton. Julie gives insight on how influencer marketing, collegiate athlete licensing, and a nimble business model has helped BlueCotton find continued growth and success.   Find out more about today's guest at www.bluecotton.com   Learn about Sublime Media Group at www.sublimemediagroup.com

Kayla and Will have a chat with Sharon Brawner, CEO of the National Corvette Museum. Sharon gives insight on marketing through emotional connections, how to find your passion in work, and what changes are on the horizon for the museum.  

Will and Kayla are back as they sit down with John Wholihan, Director of Marketing for Mint Gaming Hall. John shares the philosophy behind the Mint's brand expression, how he approaches the customer experience, and how the business is growing in Southern Kentucky.

Will & David talk with screenwriter Eric Rogers about his career in TV, film, comics, and more. From his early days as a writer's assistant on Futurama, to being a writer/showrunner on multiple projects for Netflix, Amazon Prime, and more, Sean discusses navigating the creative process in team environments and shares many lessons he's learned along the way...including why you shouldn't leave a script on Tom Hanks windshield...    

Will & Austin talk to Brett Culp, acclaimed filmmaker and social entrepreneur about his documentary process & how he got his start with keynote speaking. Brett's first feature-length documentary, Legends of the Knight, successfully screened in theaters in 110 cities across the globe raising $100,000 for charity without a single dollar spent on marketing or advertising. Find out more about today's guest at brettculp.com Learn more about Sublime Media Group at sublimemediagroup.com  

Kayla and Will talk to Susan Hoechner, owner of Barbara Stewart Interiors, about running the business with her mother, growing up in the business, and the design and business elements that have shaped her into a successful entrepreneur. Learn more about today's guest at barbarastewartinteriors.com Find out more about Sublime Media Group at sublimemediagroup.com

Will and Austin talk with Chris Freeman, general manager of Hilltopper Sports Properties, about building and growing corporate partnerships thru innovative and creative campaigns, in-game promotions, contests, media, and more. Learn more about today's guest at learfield.com Find out more about Sublime Media Group at sublimemediagroup.com

Kayla and Will chat with Jimmy Blankenship, owner of Guarantee Pest Control and Blankenship & Sons Pest Control, about using social media to connect with clients, treating your employees like family, and the fun barn game that his brothers convinced him to play. Find out more about today's guest at guaranteepestcontrol.com Learn more about Sublime Media Group at sublimemediagroup.com

In this special case study episode, Kayla and Will talk with Austin Albany about success with petition websites. Sublime Media Group has used these custom websites, along with traditional and digital marketing campaigns, to give communities a chance to have their voices heard and sign petitions on a variety of impactful issues. For more information on Sublime Media Group, visit sublimemediagroup.com

Will and Kayla talk with Kevin Kirby, owner of J.C. Kirby & Son Funeral Chapels, about owning a business with long-lasting ties to the community, how to support employees and make them feel part of your business, and how to handle the emotional demands of the industry. Find out more about today's guest at jckirbyandson.com Learn more about Sublime Media Group at sublimemediagroup.com

Will and Kayla talk to Ashley Fowlkes of the Warren County Public Library about how libraries have adapted to the digital age, some lesser-known services that the library provides, and how she became an Ambassador for the International Space Station.   Learn more about today's guest at warrenpl.org   Find out more about Sublime Media Group at sublimemediagroup.com            

Kayla and Will talk to Michelle Darnall, owner of Beetbox Marketplace and Gone Nuts, about nurturing the growth of her businesses, preparing a product for mass production, and how her passion for access to healthy foods drives her. Learn more about today's guest at beetboxproduce.com Find out more about Sublime Media Group at sublimemediagroup.com

Will and Kayla talk to Alex Voss, co-owner of Alligator Bay Distillers in Punta Gorda, FL, about how he got started as a rum distiller, finding success in the industry, and what's on the horizon for his growing business. We may even have a few cocktail ideas for you, too! Learn more about today's guest at alligatorbaydistillers.com Find out more about Sublime Media Group at sublimemediagroup.com

Will and Kayla talk with Ryan Dearbone, president of the Bowling Green-Warren County NAACP, about the many ways the organization serves the community, how his start in journalism prepared him for his career, and how to find the opportunity to help others in any situation.

Will and guest host Laurel talk with Sublime Media Group's Co-founder & Creative Director, Austin Albany about what goes into crafting the right video content from start to finish.  Find out more about Sublime Media Group at www.sublimemediagroup.com

Will and Kayla talk to Zach Greenwell, a Senior Associate Director of WKU Athletics, about the recent changes to Name, Image and Likeness regulations, how WKU is using this opportunity to help student-athletes, and what's to come in the 2021-2022 season. Learn more about Sublime Media Group at www.sublimemediagroup.com

Kayla and Will catch up with Laura Hardy, host of the Morning Soundcheck on 107.7 The Eagle in Louisville, about her path to becoming the first female morning radio show host in Louisville, developing and adapting to different personalities for different formats, and navigating fan interactions with authenticity and grace. Listen to The Eagle 107.7 Morning Show at www.1077theeagle.com Learn more about Sublime Media Group at www.sublimemediagroup.com

Will and Kayla talk to Tim Coles, General Manager of WBKO Television, about how the digital sales landscape has changed through his career, why local TV will always be the lifeline of a community, and how TV is continually forging ahead and evolving to meet its viewers' needs.   Find out more about Sublime Media Group at www.sublimemediagroup.com        

Kayla and Will talk to Alyssa Fox, Senior Director of Partner Marketing at Alert Logic, about changing paths mid-career, creating cohesive teams, and upcoming trends across all forms of marketing. Find out more about Sublime Media Group at www.sublimemediagroup.com

Will and Kayla talk to Ed Eyth about his long career as a creative for the Jim Henson Company, Universal theme parks, and many pop culture film classics. Ed also shares advice on overcoming creative roadblocks and gives insight into his process.   Learn more about our guest at www.eeyth.com   Find out more about Sublime Media Group at sublimemediagroup.com

Kayla and Will talk to Matt Bitner, independent video game developer, about making his first release - A Robot Named Fight!, the process of getting a game onto a major console, and bringing a life-long dream to fruition all by himself. Find out more about A Robot Named Fight at arobotnamedfight.com  Pre-order physical copies at Premium Edition Games For information on Sublime Media Group visit sublimemediagroup.com

Will and Kayla talk to Austin Blair, co-founder of StudioBridge - an eCommerce management app. The trio talk about the career journey that led Austin to move abroad to Dubai, the differences in marketing in different countries, and the lasting importance of video.

Will and Kayla chat with Ashton Biggers, Regional Marketing Manager at Outfront Media, about out of home advertising, including the development of creative assets, tracking results, and making a big impact for the clients they serve. For more info on today's guest visit outfrontmedia.com/ Learn more about Sublime Media Group at sublimemediagroup.com

In this round table episode, Will and Kayla introduce Laurel Johnston, Sublime's new Social Media Coordinator, and chat about how to reach Gen-Z, developing your brand voice and look, and what ice cream flavor is the best. For more info on Sublime Media Group visit sublimemediagroup.com

Kayla and Will talk to author Clint Waters about their latest work, the challenges and benefits of self-publishing, and what it’s like to see something you created available at a national store. For more information on our guest, visit https://www.facebook.com/cwwwritingllc/

Kayla and Will talk with interior designer Laura Lee Childers about balancing functionality and style when designing a space, how HGTV and Pinterest have affected her industry, and where she draws inspiration. For more info on our guest : https://www.lauraleeid.com/ For info on Sublime Media Group: https://sublimemediagroup.com/

Will and Kayla chat with Phillip Fryman, better known as the Southern Fatty, about life as a professional food blogger and photographer, finding the right fit as an influencer, and the best eateries in Nashville. Find out more about this weeks guest: https://www.southernfatty.com/ Learn more about Sublime Media Group: https://www.sublimemediagroup.com/

Kayla and Will talk with Joey Hayes, Marketing and Communications Director for HeathCo, about his perspective as a marketing veteran, his role in product packaging and design, and his advice for those just entering the field. Learn more about Sublime Media Group at: sublimemediagroup.com

Kayla and Will talk to Mike Coffey, owner of Blue Cotton, about how he transformed his business from operating out of his basement to creating and shipping world-class products across the country. Guest info: bluecotton.com Learn more about Sublime Media Group: sublimemediagroup.com

Will and Kayla talk to Dewayne Poynter, owner of Rib Lickers Smoke Shack and BBQBrokers.com, about being named "Boss of BBQ" on Food Network and the Cooking Channel, how he used the pandemic as an opportunity to improve his business, and how his philosophy on life helped build his approach to barbecue. Learn more about Sublime Media Group at: sublimemediagroup.com

Will and Kayla are joined by Jon Doss and Austin Coffey for a special round table discussion on what grabs attention in a YouTube video, the most memorable commercials from our childhood, and celebrating 50 episodes of On the Lime. Find out more about Sublime Media Group at sublimemediagroup.com

Will and Kayla talk to Trent Ranburger, owner of Trent Bedding Company, about how he's made a name for himself in the community through unique advertising, staying involved, and supporting other local businesses. Plus, they get a surprise visit from Trent's legendary sidekick! Find out more about our guest at: trentbedding.com Learn more about Sublime Media Group at: sublimemediagroup.com

Kayla and Will chat with Angie and Whitnee Mosley about converting Highland Stables to a full-service event venue, growing GypsyMoon Marketplace, and how their mother-and-daughter-in-law dynamic lends to their success. To learn more about our guest visit: gypsymoonmarketplace.com Find out more about Sublime Media Group at: sublimemediagroup.com

Will and Kayla talk to Savannah Mills and Amanda Kleier about the Special Needs Expo, Kidz Club, and how their work helps those in the community who need it most. For more info on our guest visit: specialneedsexpobg.org To learn more about Sublime Media Group visit: sublimemediagroup.com

Kayla and Will chat with Alex Trabue, owner and founder of Tabulated, a professional organizing service. Alex shares how she found her calling to organize professionally, what area of a business usually needs the most help, and where to start when getting a space in order. Find out more about our guest at  https://www.tabulated.me/ Learn more about Sublime Media Group at  www.sublimemediagroup.com

Kayla and Will talk to Randall Erskine, owner of Erskine Concepts, about his career in artistry and metal fabrication, why repurposing materials is important to his process, and the origin of the big metal Minion that has taken up residence in front of his shop. Learn more about today's guest by visiting: erskineconcepts.com/ Find out more about Sublime Media Group at www.sublimemediagroup.com

Will and Kayla talk to Rebecca Lee, AVP of Marketing & Communications at SKYCTC, about balancing work and life as a marketer, which form of marketing should never be overlooked, and keeping your hard work secure when industry changes come around. Learn more about today's guest by visiting: southcentral.kctcs.edu Find out more about Sublime Media Group at www.sublimemediagroup.com  

Kayla and Will chat with Jamie and Lindsey Boler, owners of Red Elephant Studio, about keeping up with trends in their industry, finding a good work-life balance, and what takes photography from good to great. Find out more about our guest: http://www.theredelephantstudio.com/ Find out more about Sublime Media Group: https://sublimemediagroup.com/

Will and Kayla talk with Danette Idlett, Executive Director of the Life's Better Together Foundation, about starting a non-profit close to the heart, utilizing social networks for good, and how the pandemic created opportunities for innovation. Find out more about our guest at www.lifesbettertogether.org For more info on Sublime Media Group visit www.sublimemediagroup.com 

Kayla and Will talk to Magen Estep, Editor and Sales Manager of VIP Bowling Green Magazine, about the secrets to making a print publication thrive, the importance of volunteering and non-profit support, and which true-crime podcast to listen to next. www.vipbowlinggreen.com

Kayla and Will catch up with Dr. Hannah Thomas, veterinarian, and owner of Snodgrass Veterinarian Medical Center, about gaining ownership of a successful business, realizing your strengths, and the importance of adapting quickly when presented with a challenge.

Will and Kayla talk to Liz Tarry, Marking Manager of Tailgate Brewing in Nashville, about marketing a product launch, creating a space that represents your brand, and developing sustaining ways to give back to their community.

Will and Kayla talk with Alayna Milby and Mel Gerard, of Hope Harbor, about getting a podcast up and running, approaching difficult topics with your audience, and developing fresh ideas for fundraising. Check out their podcast, "Still Not Asking For It" wherever you like to listen.

Kayla and Will are joined by James Kemp, puppet builder and puppeteer, for a conversation about how he got his start in the industry, what it's like working with major brands like KFC, Lucky Charms, and Baby Einstein, and how to inject more fun into your brand.

Kayla and Will talked to Mark Kinsley, CEO of Englander Mattress Company and co-author of "Come Back to Bed," about branding, why foot traffic is crucial, and why taking risks can make or break your business.