Talk

Humour isn't just about making people laugh; it's a form of engagement that can significantly enhance our marketing efforts. When executed well, humour grabs our audience's attention, creates positive associations with our brand, and makes our content more memorable. Humour also allows our personality to shine through, helping people connect with the human behind the brand. By eliciting laughter and smiles, humorous content can encourage shares and generate the kind of engagement every marketer dreams of. We know that humour can be a powerful engagement tool, but when and how should it be used? Let's explore some tips and tricks on the best practices for using humour effectively in our marketing strategy. When Humour Works—and When It Doesn't Humour can be tricky; what one person finds hilarious, another may find offensive. To avoid these pitfalls, ensure that your humorous content aligns with your brand's ethos and values. Here are some best practices to consider: Know Your Audience: Understand who your target audience is and what type of humour they appreciate. Aligning your content with their preferences can make your campaigns more impactful. Align with Your Brand: Your humour should align with your brand's values. For example, if your motto is "If you can't say anything nice, don't say anything at all," avoid humour that tears others down. Enhance Your Message: Ensure that the humour used in your marketing enhances, not detracts from, your overall message. Avoid using humour merely for entertainment; it should support your campaign's objectives. Tasteful and Relatable: Keep your humour lighthearted and inclusive. Avoid offensive, derogatory, or controversial humour, as it could alienate parts of your audience. Instead, aim for content that is relatable and brings people in on the joke. Test Your Content: Before launching a full-scale humorous campaign, test your content with a small group of trusted clients or peers. Make necessary adjustments based on feedback to ensure your humour resonates with your larger audience. Other Tips for Using Humour in Marketing Be Original: Avoid rehashing old jokes. Be original and bring your unique brand of humour to your marketing. Be Tasteful: Always err on the side of caution. If a joke might be crossing a line, it's better to leave it out. Don't Be Afraid to Fail: Not every humour attempt will land perfectly, and that's okay. Use these failures as learning opportunities. If in Doubt, Leave It Out: When unsure about a piece of humourous content, it's better to exclude it rather than risk potential backlash. Humour, when used strategically and aligned with your brand, can be a fantastic way to engage your audience. I challenge you to observe marketing campaigns around you and see where humour is applied effectively. If you're already incorporating humour into your marketing, share your experiences in the comments—what's worked for you? Highlights [00:00:41] Humour as Engagement [00:01:25] Humour and Algorithms [00:01:40] Subjectivity of Humour [00:02:11] Aligning with Brand Values [00:02:31] Know Your Audience [00:03:12] Reflecting Brand Personality [00:03:50] Enhancing the Message [00:04:20] Keeping It Tasteful [00:04:46] Testing Humour [00:05:08] Avoid Offensive Content [00:05:29] Brand Image Consistency [00:06:41] Power of Research [00:07:20] Examples of Effective Humour [00:10:05] Learning from Failures [00:10:18] Final Tip: Err on the Side of Caution Resources The Marketing Circle https://enevergroup.thinkific.com/bundles/MarketingCircle 

Understanding and defining your core values and non-negotiables are crucial for business if you want to thrive in your business. Too often, we push these aside, thinking we need to please and be something different for our clients. But knowing who we are, who we want to work with, and what our non-negotiable values are can have a significant impact on our business and our clients. If everyone wanted a cookie-cutter, robot approach to business, we would have automated everything by now. But people seek you out for your unique way of doing things and the values behind your business. Defining your core values clarifies who you are and how you operate, making you more attractive to clients who resonate with your approach. So in this episode of Talk, I will run you through an exercise to help you define your core values and the types of people you want to work with. Why Did You Start Your Business? Start by reflecting on why you got into business in the first place. What motivated you? Was it the desire for more freedom, more time with loved ones, or a different way to serve people than you could as an employee? Understanding your original motivation is key to defining your core values. Identify Who You Don't Want to Work With Think back to when you worked for someone else. Who were the people you didn't enjoy working with? This list is just as important as the list of people you do want to work with. These are the clients you'll say no to, even when times are tough. Write down their characteristics, maybe even give them a name and a face. Recognise them when they come along, and don't work with them. Identify Your Ideal Clients Now, consider the people you do want to work with. Many will guide you through creating a client persona, but you might have several types of ideal clients. For example, I work with small business owners, course creators, and organisations on systems and procedures. My core defining goal is helping people create impact. What's yours? Write it down and discuss it with your team to get their input. Determine Your Work Schedule One core value is deciding when you want to work. If you're a morning person, schedule your work for the mornings. If you work better at night, do that. You don't have to stick to a 9-to-5 schedule unless required by your business location. This flexibility is one of the perks of owning your business and one that should be communicated clearly with your clients. Time for Working on the Business Set aside time to work on your business. This practice is highly impactful. If you haven't already, check out my episode on the different hats you wear as a business owner on The Business Owners Podcast. It's essential to allocate time for strategic planning and development. Non-Negotiables Like Family Time and Travel Consider your non-negotiables, such as family time and travel. When I started travelling for business, I had a rule of no more than two nights away from my family unless they came with me. This ensured my young daughter felt secure and reduced pressure on my husband. Your non-negotiables might evolve, but setting them early helps maintain a work-life balance. Payment Terms Lastly, define how you want to be paid. Decide on your payment terms: in advance, upon completion, part payments, or automated payments. This clarity prevents confusion and ensures you're compensated fairly and timely. Growing and Evolving Values As your business grows, your core values and non-negotiables will evolve. You'll develop more services and refine your values. Regularly revisit and update these to ensure they align with your business growth and personal development. By defining and adhering to your core values and non-negotiables, you create a strong foundation for your business. Review these regularly to stay on track and true to yourself. Highlights [00:00:34] Embracing your unique approach [00:00:56] Why did you start your business? [00:01:12] Identify who you don't want to work with [00:01:42] Identify your ideal clients [00:02:08] Determine your work schedule [00:02:42] Time for working on the business [00:03:15] Non-Negotiables: Family time and travel [00:04:15] Growing and evolving values [00:04:44] Payment terms Resources The Business Owners Podcast 

In business, efficiency is key to success. AI and automation are powerful tools that can transform how businesses operate, making processes faster and more efficient while maintaining a personal touch. On a recent flight to Sydney, I struck up a conversation with a Melbourne University professor about how she is using AI in the health space while I use it in the business and marketing spaces. Our exchange highlighted a critical point: AI should not be seen as a threat to jobs but as a tool that can enhance productivity and innovation. By embracing AI, businesses can unlock new opportunities and efficiencies without compromising job security. So in this episode of the Talk Podcast, I am delving into the myriad ways that AI and automation can be leveraged to streamline business operations and boost productivity. Practical Applications of AI Tools for Business and Marketing Streamlining Workflows with Zapier Zapier is a tool that connects different website applications to automate workflows. By linking various platforms, businesses can create seamless processes that save time and reduce manual effort. Generating Ideas with ChatGPT and Other AI Ideation Tools AI tools like ChatGPT can assist in generating content ideas and planning. These tools help businesses come up with creative solutions and streamline their ideation process. Visualising Workflows with Whimsical Whimsical is an excellent tool for visualising workflows and processes. With AI integrations with ChatGPT, it becomes easier to design mind maps, workflows, and other visual representations of complex ideas, enhancing clarity and communication. Enhancing Marketing Personalisation AI can personalise marketing efforts by tailoring responses based on user interactions. For instance, Netflix's show recommendations and Facebook's targeted ads demonstrate how AI can interpret data to predict user behaviour and preferences. AI in Human Resources and Financial Automation AI is also revolutionising human resources by automating tasks like screening job applications and writing job ads. These tools ensure that businesses attract the right candidates efficiently. In the financial realm, automation can handle invoicing and financial transactions, ensuring accuracy and saving time. Tools like Zapier can connect financial data to accounting systems like Xero, streamlining financial operations. Remote Working Technologies The rise of remote work has highlighted the need for effective tools to manage remote teams. AI-powered tools like Zoom and Tactiq can generate meeting transcripts and summaries, facilitating better communication and collaboration. Automated scheduling and calendar management further enhance productivity in remote working environments. Content Creation and Management Content creation can be time-consuming, but AI tools can simplify the process: Meet Edgar automates content distribution from blogs to social media. Opus Clip converts long-form videos into short clips for diverse content distribution. Canva Bulk Create automates image creation using templates, similar to a mail merge. Descript uses AI to edit videos and podcasts, making it accessible for business owners to produce professional audio and video content. AI and automation are transforming business operations, making them more efficient and productive. By embracing these technologies, we can unlock new opportunities and stay competitive in a rapidly evolving market. The journey of technological advancement is a collective one, so I encourage you to share your favourite AI and automation tools and your experiences using them in your businesses. Highlights [00:00:47] Debunking AI job loss myth [00:01:03] Streamlining workflows with Zapier [00:01:21] AI ideation with ChatGPT and more [00:01:37] Visualising with Whimsical [00:01:50] Marketing personalisation [00:02:07] AI and automation in human resources and finance [00:02:51] Remote working technologies [00:03:07] Content creation and management tools [00:03:41] Embracing AI and Automation in your business Resources The AI, Async, & Automation Hub Zapier ChatGPT Whimsical Zoom Tactiq Meet Edgar Opus Clip Canva Descript

There's a quote I love: "Success is walking from failure to failure with no loss of enthusiasm." And let me tell you, this is especially true in marketing. In this episode of talk, I want to share some tips on how you can walk from failure to failure without losing enthusiasm along the way. As you navigate the marketing world, you'll create all sorts of content: blog posts, social media content, and email campaigns. And a lot of what we do and create is all about learning what works for our business. Some of it will resonate with your audience, while some of it won't. That's just the way it goes! The key is to track everything you do, successes and failures alike. Every flop is a chance to learn. It tells you what you can improve on and what tweaks you can make to better connect with your audience. And every win? That shows you what's working and what kind of content strikes a chord. Here's the thing: failure shouldn't be scary. It's a stepping stone to success. Think about how kids learn: by trying things out, making mistakes, and figuring out what works for them. That's exactly how business owners, especially marketers, should approach their work. The goal is to keep walking that path, learning from every misstep, all while holding onto your enthusiasm. Because that enthusiasm is what fuels your creativity and your determination to keep trying new things and working until you get it right. Reflecting on my early days in the call center, I recall the invaluable lesson I learned: every rejection, every "no," brought me one step closer to a "yes." Each interaction, whether fruitful or not, provided me with valuable feedback and helped me better understand my target audience. It's a mindset I carry with me to this day—one that sees failure not as a setback but as a necessary part of the journey towards success. Celebrate every "no," every less-than-stellar campaign result because it means you're actively putting yourself out there, trying new things, and getting closer to that marketing magic. In the age of social media, it's easy to get disheartened by negative feedback or a lack of engagement. But I've realised that these moments are not indicators of failure but rather opportunities for growth. Losing a subscriber or receiving criticism may sting, but it also means we're refining our audience and honing in on those who truly resonate with our message. Moreover, I've learned to celebrate even the smallest victories along the way. Whether it's reaching a handful of people or millions, each interaction is a chance to connect with our target market and further our goals. It's about reframing our definition of success and recognising that it's not always about the numbers but the quality of engagement. Here are some additional tips to keep in mind: Data is your friend! Track everything you do in your marketing efforts to see what resonates and what doesn't. Don't be afraid to experiment. Creativity thrives on trying new things, and you never know what might work until you try it. Embrace your failures as learning opportunities. Analyse what went wrong, adjust your approach, and keep moving forward. Celebrate your wins, big and small. Reaching a marketing goal is a fantastic achievement, and acknowledging your successes keeps you motivated. I hope this episode gives you a newfound perspective on failure—one that sees it not as a roadblock but as a stepping stone towards success. By embracing setbacks with enthusiasm and unwavering determination, we can navigate the challenges of entrepreneurship with resilience and optimism. In the end, perhaps what we perceive as failure is simply a necessary part of the journey—one that ultimately leads us to greater heights if we approach it with the right mindset. Highlights [00:00:00]Reflecting on a powerful quote about success [00:01:02] Learning from successes and failures in marketing [00:02:12] Every "no" brings us closer to a "yes” [00:02:51] Reframing failures as opportunities for growth

Are you a busy business owner struggling to find time for marketing? Don't worry, you're not alone. Many business owners find it challenging to prioritise marketing amidst their daily operations. But fear not, because I've got you covered. In this episode, I'll share with you five quick and effective marketing strategies that you can implement in just five minutes each day. These strategies are designed to help you make the most of those short bursts of time and create valuable marketing content for your business. Before we dive into the strategies, let's talk about the concept of five minute marketing. The idea behind it is to leverage those small pockets of time throughout your day and turn them into opportunities for marketing. While you may not be able to create a masterpiece in just five minutes, you can still accomplish a lot. Short-form videos, for example, are an excellent way to utilise these brief moments. Simply grab your phone, share a few tips and tricks related to your business, and voila! You have a valuable piece of marketing content. Now, let's get into the five minute marketing strategies: Research One of the best ways to make use of those five-minute time slots is by doing some research. There are several options for research in the realm of marketing. You can explore relevant hashtags, identify potential advertising opportunities, or search for guest posting prospects. One useful technique is to type in the website or keywords you want to target, along with phrases like "article submission" or "guest post," and see what comes up in the search results. Bookmark the sites that catch your interest and return to them later to submit your articles. Additionally, you can look for journalists seeking sources, explore platforms like SourceBottle, or join communities and meetups to promote your business. The best part is that most of these research activities can be done conveniently on your phone. Ask Questions Questions are a powerful tool for engaging with your audience and building your profile. Take advantage of those five-minute intervals to ask questions on various social media platforms, such as Facebook groups, your own pages/profiles, YouTube shorts, or Instagram reels. You can even tap into the collaboration features available on Instagram to collaborate with others in creating posts and stories. Be sure to come back later to answer those questions in another five-minute time slot. Engaging with your audience and showing a genuine interest in their opinions can foster meaningful connections and improve your online presence. Check Your Profiles Taking a few minutes to review your social media profiles is essential. Ensure that your website link is up to date and that your profiles accurately reflect what you and your business are all about. You don't want to miss out on any potential opportunities because of outdated or incomplete profiles. Pay attention to your description, contact links, and profile/header images. Social media platforms often change their formatting, so make sure your images still look appropriate. By regularly maintaining your profiles, you present yourself professionally and increase your chances of making a strong impression on potential customers. Social Media Programming This five minute marketing strategy involves using tools like Meta Business Suite, TikTok, Meet Edgar, Later, Missing Letter, or Metricool to schedule your social media posts in advance. By dedicating a specific time slot to program your posts, you can create a consistent flow of content without constantly having to think about it. These tools offer features such as batch creation and variations, allowing you to save time and keep your platforms active and engaging. For instance, you can connect your blog's RSS feed to platforms like Missing Letter and Meet Edgar to automatically share your blog posts with customized variations across your social media channels. Convert Blog Posts into Videos: If you have a well-performing blog post, especially one that ranks well on search engines, consider transforming it into a video using tools like Pictory or Lumen5. By utilising the text-to-video feature, you can repurpose your blog content and create a brand new piece of video content. Simply input the URL of your blog post, let the video tool work its magic, and in just five minutes, you'll have a new and engaging form of content to share. Video content is highly engaging and can help you reach a wider audience. In conclusion, these five-minute marketing strategies are designed to help busy business owners like you make the most of their limited time. By incorporating these strategies into your daily routine, you can consistently produce valuable marketing content and stay connected with your audience. So, embrace those short bursts of time and start implementing these strategies today. Remember, small steps can add up to significant marketing results! I hope you found these five-minute marketing tips helpful. Let me know which one is your favourite and if you have any other strategies to add to the mix. Highlights [00:00:00] The time constraints business owners face [00:00:36] The challenge of finding time for marketing amidst daily business operations [00:00:56] What is the Five-Minute Marketing? [00:01:08] Bonus Tip: How to use short-form video for quick and impactful marketing content creation [00:01:43] Finding Five-Minute Slots: How to identify short breaks in the day for marketing activities [00:01:55] Research [00:02:58] Asking Questions [00:03:39] Checking Profiles [00:04:42] Social Media Programming [00:05:17] Repurposing Blog Content [00:05:50] The importance of impactful marketing in business Resources Mentioned in the Podcast 5 Minute Marketing Deck https://www.enevergroup.com.au/product/marketing-deck-5-minute-marketing-ideas  MissingLettr https://snip.ly/missinglettr  Meet Edgar https://snip.ly/meetedgar  Pictory https://snip.ly/pictoryvideo Lumen5 https://snip.ly/lumen5 

Whether you're new to working with the media or an experienced business owner, mapping out your media year is a valuable activity. It helps you plan ahead, use proactive techniques, and tap into potential events. In this blog post, we will explore the steps to mapping out your media year and provide tips to stay ahead of the game. Flag Dates for Evergreen Content Start by going through a calendar and flagging dates for evergreen content. Depending on your industry, these could include holidays, awareness days, and other significant events. By identifying these dates, you can plan your content strategy around them. Identify Industry Bodies and Reports While flagging key dates, also consider any industry bodies or reports that are going to be released. These can provide valuable opportunities for your PR strategy. Stay updated and be prepared to write responses or articles related to these releases. Flag Proactive Business Activities Next, go through your business activities for the year and identify events that can be proactive for your press release content. This can include product launches, sales, changes in premises, events, conferences, and awards processes. By flagging these events, you can align your PR efforts with your business objectives. Take Advantage of Reactive PR Opportunities While reactive PR usually revolves around current news, there are specific times throughout the year when you can capitalise on certain topics. Add dates of industry body and annual meetings, upcoming elections, and federal or state budgets to your calendar. Also, note the publication dates of reports that can be used for media commentary. Create an Article Bank During quieter times for your business, such as January or February, focus on creating an article bank. Generate ideas and stories that can be shared with your audience in the form of press releases or other content. This way, you'll have a ready-to-use content bank when you need to reach out to the media. Map Out Publication Deadlines To effectively plan your PR efforts, map out the publication deadlines of relevant media outlets. Download advertorial calendars or check when advertorial submissions are due. This will give you an idea of how far in advance you need to work on your stories to align with publication deadlines. Build Relationships with Journalists Maintaining good relationships with journalists is crucial for successful PR. Reach out to your contacts and have conversations about their upcoming stories. Offer your help and expertise where possible. By nurturing these relationships, you'll have a better chance of getting your stories published. Seek New Opportunities Continuously seek new opportunities to expand your PR efforts. Look for new journalists to connect with, submission sites to get involved with, and places where you can contribute as a podcast guest or guest writer. Utilise your content bank and pitch yourself to various publications to increase exposure. By mapping out your media year and planning ahead, you can be proactive in your PR strategy. Take advantage of evergreen content, be prepared for industry releases, and leverage reactive PR opportunities. Create an article bank, map out publication deadlines, and build relationships with journalists. Embrace new opportunities to expand your reach. Congratulations on taking the first step towards a successful PR year! Highlights [00:00:00] How to plan for media engagement, whether for beginners or experienced business owners [00:00:31] The need to plan for the year ahead, using evergreen and proactive techniques [00:00:53] How to flag dates for evergreen content, such as holidays and awareness days [00:01:31] Mapping out business activities for the year, including product launches, sales, premises changes, and events [00:02:42] The importance of creating a spreadsheet and a list of ideas for press releases across the year [00:03:16] Mapping out publication deadlines by downloading advertorial calendars. [00:03:44] How to reach out to journalists to discuss proactive media strategies [00:04:34] Tthe search for new journalists, submission sites, and opportunities for guest contributions in podcasts and articles Resources Mentioned in the Podcast The Marketing Planner https://www.enevergroup.com.au/product/marketing-planner  How to Write a Media Release for Your Business https://enevergroup.thinkific.com/courses/how-to-write-a-media-release 

In this episode of the Talk podcast, we'll explore five educational marketing strategies that you can use to empower your clients and grow your business. 1. Share Your Expertise Through Blogging Blogging is a great way to share your knowledge and insights with a wide audience. When you create informative and engaging blog posts, you can attract potential clients who are interested in learning more about your area of expertise. 2. Guest on Podcasts and Contribute to Other Sites Appearing as a guest on podcasts and contributing guest posts to other websites is a great way to expand your reach and connect with new audiences. This is a great opportunity to share your expertise with a wider audience and establish yourself as an industry thought leader. 3. Create Short-Form Video Content Short-form video content is a great way to capture attention and share your message in a concise and engaging way. Platforms like TikTok, Instagram Reels, and YouTube Shorts are ideal for sharing quick tips, tutorials, and behind-the-scenes glimpses into your business. 4. Develop an E-Book or Lead Magnet Creating an e-book or lead magnet is a great way to attract new subscribers and build your email list. Offer a valuable resource, such as an e-book, tip sheet, or cheat sheet, in exchange for an email address. This will allow you to nurture leads and keep them informed about your latest offerings. 5. Answer Questions in Online Communities Participating in online communities and forums is a great way to connect with potential clients and answer their questions. By providing valuable insights and expertise, you can establish yourself as a trusted resource and build relationships with potential clients. Take Action and Empower Your Clients Remember, educational marketing is all about sharing your knowledge and empowering your clients. By implementing these strategies, you can attract better-informed clients, build trust, and grow your business. What educational marketing strategy are you going to use today? Share your thoughts in the comments below! Highlights [00:00:00] The importance of educational marketing and the need for effective strategies [00:00:36] Strategy 1: Blogging - Advice on using blogs to share tips, answer questions, and the need to humanise content in the competitive AI era [00:01:26] Practical Exercise: Brainstorm five topics for educating their market [00:02:25] Strategy 2: Guest Appearances on Podcasts - The importance of creating a strong available-for-interview profile [00:03:31] Strategy 3: Guest Contributions on Medium - How to share blog posts on Medium [00:04:21] Strategy 4: Short Form Video - Creating quick and simple short-form videos to engage and educate the audience. [00:04:55] Strategy 5: Ebooks as Lead Magnets - How to use lead magnets to build an email list [00:05:36] Strategy 6: Answering Questions - How to create content based on the questions to meet the audience's needs. [00:06:17] What else to include in content Resources Mentioned in the Podcast The Marketing Planner https://www.enevergroup.com.au/product/marketing-planner AI, Async, Automation Hub https://enevergroup.thinkific.com/courses/aaahub  Answer The Public https://snip.ly/answerthepub  How to Create an Available for Interview Profile to Pitch to the Media https://enevergroup.thinkific.com/courses/availableforinterviewprofile  MissingLettr https://snip.ly/missinglettr  Medium https://medium.com

As business owners, we all want our businesses to be featured in the news. It's a powerful way to build credibility, trust, and attract more customers. But in today's digital age, getting your business in the news is not limited to traditional media outlets like the six o'clock news. There are plenty of other opportunities to explore. In this blog post, I will share four steps to help you get your business in the news and boost your visibility. Step 1: Have a Newsworthy Story To capture journalists' attention, you need a story that is both interesting and relevant to their target audience. This means identifying what makes your business unique, whether it's a new and innovative product, a significant milestone, or an industry-specific challenge you've overcome. You can also leverage existing trends in the news and provide your expert opinion or share a human interest story related to your business. The key is to ensure that your story stands out and resonates with the target audience. Step 2: Target the Right Media Outlets Not all media outlets are created equal, and not all stories will appeal to every outlet. It's essential to research and identify the media outlets that are most likely to be interested in your type of story. Start by targeting smaller outlets where you have a higher chance of getting coverage and building your profile. This could include local newspapers, online publications, or industry-specific blogs. As you gain more experience and credibility, you can then aim for larger and more prestigious outlets. Step 3: Build Relationships with Journalists Once you have identified the right media outlets, it's time to build relationships with journalists. Take the time to research their work, understand their interests, and tailor your pitch accordingly. Personalise your communication to show that you have done your homework and genuinely believe that your story would be a good fit for their audience. Remember to be professional, polite, and responsive when interacting with journalists. Building these relationships will increase your chances of getting coverage in the future. Step 4: Craft a Compelling Pitch and Follow Up To grab a journalist's attention, you need to have a well-crafted pitch. Your pitch should be clear, concise, and persuasive. Highlight the newsworthiness of your story, why it is important, and why the journalist's audience should care. Include all relevant details, such as dates, times, and locations if applicable. It's also crucial to be proactive and follow up with journalists if you don't hear back from them within a week or two. A polite and well-timed follow-up could make all the difference in getting your story in the media. Getting your business in the news is a valuable strategy to build credibility and attract more customers. By having a newsworthy story, targeting the right media outlets, building relationships with journalists, and crafting compelling pitches – you can increase your chances of getting coverage and boosting your visibility. Remember to be patient, consistent, and helpful throughout the process. Good luck in your PR journey! Highlights [00:00:00] Getting a business in the news for building credibility and trust [00:00:38] Changing Landscape of News [00:01:03] Expanding News Strategies [00:01:46] Step 1 - Newsworthy Story [00:02:51] Step 2 - Targeting the Right Outlets [00:03:54] Step 3 - Building Relationships [00:04:09] Step 4 - Crafting the Pitch [00:05:16] Follow-up with journalists [00:06:22] Encouraging businesses to tap into online media for greater visibility Resources Mentioned in the Podcast My Book of PR Tips https://www.enevergroup.com.au/product/my-book-of-pr-tips-putting-pr-within-reach  The Marketing Planner https://www.enevergroup.com.au/product/marketing-planner

In the world of the internet, we own two things: our website and our email list.  Email marketing, when executed thoughtfully, offers a direct line of communication between us as businesses and their customers, fostering meaningful relationships and driving brand loyalty.  Its effectiveness lies in its ability to deliver personalised messages to a captive audience, nurturing leads, promoting products and services, and ultimately boosting sales As business owners, how can we use email marketing to strengthen our brand? Benefits of Email Marketing Email marketing is a powerful tool that can be used to build relationships with potential and current customers, promote your products or services, and drive traffic to your website. There are many benefits to email marketing, including: Increased brand awareness: By creating opt-ins, lead magnets, and newsletters, you can attract people to your email list and nurture them into customers. Improved customer engagement: Email marketing allows you to stay in touch with your customers and build relationships with them. Increased website traffic: By including links to your website in your emails, you can drive traffic to your site and increase sales. Improved customer retention: Email marketing can help you keep your customers engaged and prevent them from churning. How to Enhance Your Brand Through Email Marketing Here are a few tips for enhancing your brand through email marketing: Create strong opt-ins: Your opt-ins should be something that your target audience will value and want to sign up for. Follow up on your lead magnets: Make sure that you follow up with people who sign up for your lead magnets. This could involve sending them a series of emails or providing them with access to exclusive content. Add value to your customers' purchases: Send your customers emails that are relevant to their purchases and interests. This could include product recommendations, tips on how to use your products, or updates on your company. Be consistent with your newsletters: Send your newsletters out on a regular basis. This will help to keep your brand top of mind with your customers. Test your forms regularly: Make sure that your opt-in forms are easy to use and that they are converting at a high rate. Continue to share, market, and promote your lead magnets: Don't just create lead magnets and then forget about them. Continue to share and promote them so that you can attract new subscribers to your email list. Remember that email marketing is a marathon, not a sprint. Building a strong email list and nurturing relationships with your subscribers takes time and consistent effort. Don't get discouraged if you don't see immediate results; focus on delivering valuable content that resonates with your audience, and you'll reap the rewards over time. Email marketing, when executed with creativity, personalisation, and planning, can be an invaluable asset in your brand enhancement journey. It allows you to cultivate meaningful connections with your audience, build brand loyalty, and drive business growth. So, embrace the power of email marketing, and embark on a journey of brand enhancement and customer engagement. Highlights [00:00:00] Importance of email marketing for businesses [00:01:14] Benefits of email marketing for business owners [00:03:49] How to use email marketing to increase brand awareness [00:05:23] Strategies for enhancing your brand through email marketing [00:07:32] Conclusion Resources The Marketing Circle https://enevergroup.thinkific.com/bundles/MarketingCircle  The Formula of a Newsletter https://enevergroup.thinkific.com/courses/the-formula-of-a-newsletter  Build Your Profile with Webinars https://enevergroup.thinkific.com/courses/buildyourprofilewithwebinars 

As entrepreneurs, we wear multiple hats and juggle a myriad of tasks. We often find ourselves stuck in a cycle of monotony and burnout. Therefore it's not uncommon for business owners to be stuck in a creative rut from time to time.  In this episode of the Talk Podcast, we are going to explore effective strategies to reignite creativity break free from creative blocks and get you back to running your business without interruption. Understanding the Creative Rut A creative rut is a state where business owners feel overwhelmed, uninspired, and stuck in repetitive tasks. Unfinished projects and unachievable goals often contribute to this cycle. The key to breaking the rut lies in breaking down large goals into manageable tasks, celebrating small wins, and maintaining momentum. Identifying the Root Cause Identifying the cause of the creative block is crucial. It could stem from being overwhelmed, burnout, lack of motivation, or self-doubt. Journaling and seeking feedback from peers can provide clarity.  Additionally, developing and going back to your established processes and strategies is vital to maintaining a creative flow within your business. Changing the Environment and Cultivating Inspiration Changing your environment can trigger creativity. Whether by rearranging your workspace, listening to music, or working in a different setting like a café, altering your surroundings can rekindle inspiration.  Tools like mind mapping and setting deadlines can also help you in brainstorming ideas and projects. The Power of Collaboration Effective collaboration often leads to innovative solutions and renewed motivation. Collaborating with others, attending workshops, and participating in communities or memberships like The Marketing Circle can provide you with fresh perspectives.  Sharing ideas, giving and receiving feedback, and teaching others can also invigorate your creativity.  Utilising Available Tools and Embracing Imperfection Using tools like The Marketing Planner can help you streamline tasks, allowing you to focus on creative endeavours.  Embracing imperfections and accepting that not everything needs to be perfect can alleviate self-doubt. Feedback from the audience often proves that what might seem imperfect to the creator resonates positively with others. Practicing Self-Kindness and Consistency Taking breaks, practising mindfulness and meditation, setting realistic goals, and understanding your limitations are essential acts of self-kindness.  Moreover, staying consistent, minimising distractions and time-blocking tasks can enhance your focus and productivity, ultimately aiding in overcoming creative ruts. Conclusion Remember, creative ruts are a natural part of the entrepreneurial journey. Being kind to yourself, seeking inspiration through diverse experiences, and utilising available resources are vital steps in overcoming these challenges.  By embracing imperfections, collaborating with others, and staying consistent, you can successfully navigate through creative ruts, rekindle your creativity, and continue to thrive in your business endeavours. Highlights [00:01:27] What is a creative rut and how it affects entrepreneurs [00:02:57] Strategies for identifying the root causes of creative blocks [00:04:16] Tips for breaking free from a creative rut [00:06:23] Tools to streamline tasks and focus on creative activities [00:08:54] Other strategies to avoid overwhelm [00:09:25] Final takeaway on how to be creative when stuck in a creative rut Resources The Marketing Circle https://enevergroup.thinkific.com/bundles/MarketingCircle  The Marketing Planner https://www.enevergroup.com.au/product/marketing-planner/  The 5 Minute Marketing Deck https://www.enevergroup.com.au/product/marketing-deck-5-minute-marketing-ideas/ 

Feedback is a crucial tool that helps us achieve success by identifying our strengths and areas for improvement. However, receiving feedback can be difficult for many business owners. In this episode of Talk, we will discuss the who, why, what, and how of receiving feedback. The 'Who' of Feedback When we think of feedback, our customers naturally come to mind. Their insights are invaluable in understanding what's working, what needs improvement, and how we can grow. However, feedback doesn't stop at the customer's doorstep. It can also come from our peers, colleagues, employees, and even suppliers. Each source provides a unique perspective, offering a holistic view of our business performance. It's crucial to seek feedback from all these stakeholders, as it can uncover hidden opportunities for growth and improvement. The 'Why' Behind Feedback Feedback isn't just a tool for growth; it's also a means of preventing complacency. It keeps us agile and adaptable, encouraging continual improvement both professionally and personally. On a personal level, feedback helps us develop our careers, boost self-awareness, and foster a commitment to lifelong learning. As business owners, we can sometimes become so engrossed in our operations that we fail to see the areas where feedback is essential for improvement. That's why actively seeking feedback is critical—it's the driving force behind our journey towards progress. The 'What' of Feedback Not all feedback is created equal. Some are constructive, while others are merely negative and destructive. When analysing feedback, it's essential to differentiate between the two. Constructive feedback is specific, actionable, balanced, and doesn't just point out flaws—it also recognises positives. Asking for feedback in the right way often yields this type of valuable insight. Moreover, as business owners, we should also be prepared to provide constructive feedback to others. Instead of simply stating shortcomings, we can frame our feedback in a way that suggests improvements, fostering a more productive environment. The 'How' of Receiving Feedback Receiving feedback effectively is a skill that requires finesse. It begins with active listening. It's easy to become defensive or interrupt when receiving feedback, especially when emotions run high. However, it's crucial to understand the perspective of the person providing feedback. Once we've listened, we should reflect on the feedback, separating it from our emotions and personal identity. Asking for clarification and expressing gratitude for the feedback can help create a positive environment for future discussions. Our Target Market One key aspect of receiving feedback is evaluating its source. Is the feedback coming from your target market? Business owners often make the mistake of accepting feedback from individuals who are not even their ideal customers, leading to misguided decisions. Ensure that the feedback you receive aligns with your target audience's needs and expectations. Final Takeaway In conclusion, mastering the art of receiving feedback in business is a continuous process. It involves seeking feedback from various sources, understanding its importance for growth, differentiating between constructive and destructive feedback, and adopting effective listening and evaluation strategies. Ultimately, feedback is a valuable tool that can propel your business toward success, but only if you know how to harness its power. So, embrace feedback, learn from it, and watch your business flourish. Highlights [00:00:00]: Receiving feedback in business and its importance [00:00:48]: Which feedback to implement and which to disregard [00:01:07]: Who should provide feedback in business [00:02:00]: Why feedback is essential in business [00:02:59]: The types of feedback, specifically constructive feedback [00:03:48]: How to provide feedback that highlights both strengths and areas for improvement [00:04:05]: How to receive feedback [00:04:44]: The importance of getting feedback from our target market [00:04:58]: How to ask for constructive feedback Resources The Marketing Circle https://enevergroup.thinkific.com/bundles/MarketingCircle 

In the world of marketing, where larger corporations often dominate the landscape with their widespread brand recognition and massive budgets, small business owners possess an often underestimated superpower. That superpower is none other than the business owners themselves—YOU. While giant corporations rely on their logos and slogans, small businesses thrive on the personal rapport, authenticity, and direct connections that you, as the business owner, establish with your customers. In this article, we'll delve into why YOU are the pivotal element in the marketing strategy of your small business. The Power of Personal Connection At the heart of impactful marketing for small businesses lies the power of personal connection. Larger corporations may have the resources to create slick ad campaigns, but they can never replicate the authenticity and trust that you, as a small business owner, bring to the table. When you become the face of your brand, you provide that essential human element that people seek in marketing. Customers buy from brands and individuals they trust, and as the face of your business, you foster that trust with every video you produce, every piece of content you create, every call you make, and every connection you establish. Personalised Service and Support Small business owners have the unique ability to provide a level of personalised service and support that larger companies simply can't match. You know your customers by name and remember their preferences, their families, and their pets. This personal touch enables you to offer tailored recommendations and referrals based on your deep understanding of their needs. Your customers are not just entries in a database; they are individuals you genuinely care about. This personalised service sets you apart and keeps customers coming back. The Art of Storytelling Every small business has a story to tell, and storytelling is something that small business owners excel at. Your journey, the challenges you've overcome, your passion, knowledge, and the "why" behind your business resonate with customers on a deep level. Sharing these stories creates a stronger connection between you and your audience. You can also use storytelling to engage your audience, showcase your products or services, and even inject some humour or personality into your brand. Your unique story and how you serve your customers become your distinct selling point. Flexibility in Action Small business owners have the superpower of adaptability. You can pivot quickly, respond to market changes, and listen to customer feedback without the layers of bureaucracy that larger companies face. This flexibility allows you to make rapid adjustments to your marketing message and offerings, ensuring that you remain relevant and responsive to your customers' needs. It's a competitive advantage that comes with being part of a smaller team. Community Engagement Engaging with your local community is another superpower of small business owners. Hosting local events, sponsoring local teams, and supporting community causes create goodwill and foster positive associations with your brand. Locals often prefer to support businesses that actively participate in the community. Make sure to showcase your community involvement to strengthen your brand's reputation. Niche Focus While large corporations aim for mass appeal, as small businesses we can focus on specific niches. This ability to tailor your products or services to cater to specific groups enables you to create a strong and loyal customer base. Identifying your niche and building your customer base around it is a superpower that can drive long-term success. Direct Communication As Small business owners, we offer direct communication with customers. There are no layers of bureaucracy to navigate. This direct line leads to faster resolutions, more meaningful feedback, and deeper client relationships. Encourage customers to reach out to you directly and take advantage of this unique aspect of your business. Innovation and Uniqueness Small businesses often need more marketing budgets, which requires them to be creative and innovative. This can lead to the development of unique products, services, and marketing strategies that larger competitors may miss. Don't be afraid to take risks and distinguish yourself from the crowd. Building Long-Term Relationships Small business owners build long-term relationships by being the face of their brand. Repeat business, referrals, and strong word-of-mouth marketing are common because customers remember you personally and you have that know-like and trust factor. Connect with your customers through newsletters, personal gestures like handwritten cards, and by genuinely valuing your relationships. The Power of Passion Perhaps the most potent superpower of small business owners is their passion and dedication. Your enthusiasm for what you do is infectious and draws customers in. Your unique approach and genuine commitment to your brand make customers feel connected and engaged. As a small business owner, you possess a set of superpowers that larger corporations don't Your personal connection, personalised service, storytelling ability, flexibility, community engagement, niche focus, direct communication, innovation, and passion are your secret weapons in the world of marketing. Embrace these superpowers, you are the heart and soul of your brand, and that's a superpower no one else can replicate. Highlights [00:00:00] The importance of business owners in marketing for small businesses [00:00:46] Personal rapport and authenticity of small business owners [00:01:01] Positioning yourself as the go-to expert [00:01:24] The human element in marketing and how it fosters trust [00:02:01] How small business owners can provide personalised service and support [00:02:38] The power of storytelling for small business owners in marketing [00:03:32] The flexibility to adapt quickly to market changes [00:04:24] Community engagement and supporting local initiatives [00:05:26] Focusing on specific niches and building a loyal customer base [00:06:01] Direct communication with customers and faster resolutions [00:07:06] Experimentation and unique offerings [00:07:46] Personal connections and unexpected gestures [00:08:42] The infectious passion and dedication of small business owners [00:09:17] Authenticity, unique strengths, and emotional connections Resources The Marketing Circle https://enevergroup.thinkific.com/bundles/MarketingCircle 

The ability to communicate your ideas clearly and compellingly is an invaluable skill. Whether you're presenting in a boardroom, lecturing in a classroom, speaking to a large audience, or even preparing course content, your message's impact relies on your presentation skills. To help you convey your ideas like a seasoned professional, we've covered seven essential presentation tips in this podcast that will improve your chances of making a lasting impression on your audience. 1. Know Your Audience The foundation of any successful presentation is a deep understanding of your audience. Start by creating customer personas or profiling your students to grasp their interests, expectations, and knowledge levels. Tailor your message accordingly to ensure it resonates with your audience. If you're unsure about your audience, consider conducting surveys or feedback sessions to gather insights and address their needs effectively. 2. Structure Is Key Effective presentations follow a clear and concise structure. Begin with a compelling hook, such as a startling question or a fascinating fact, to engage your audience from the start. Organise the body of your presentation into three main points or sections, as people tend to remember information presented in sets of three. Conclude by summarising your key points and offering a compelling call to action or a memorable final thought. 3. Utilise Visual Aids Wisely Visual aids, such as slides, charts, infographics, and images, can enhance your presentation's impact. However, use them judiciously and ensure they are simple, relevant, and free of clutter. Visual aids should complement your message, not overshadow it. Consider tools like Canva or PowerPoint for interactive elements but don't let them dominate your presentation. Engage your audience by incorporating drawings or interactive elements that connect with your message. 4. Make Eye Contact Establishing eye contact with your audience is crucial for building credibility and connection. It allows you to gauge your audience's understanding and adjust your delivery based on their reactions. Encourage engagement through questions and interactive sessions, which not only keep your audience involved but also provide valuable insights for improving your presentation. 5. Rehearse Thoroughly Practice makes perfect. Familiarise yourself with your material, test your technology, and present with confidence. Practice your presentation aloud, paying particular attention to any challenging sections. If possible, rehearse in front of a trusted colleague or a small audience to gather feedback. Familiarity and practice breed confidence and improve your overall performance. 6. Manage Nerves Effectively It's natural to feel nervous before a presentation. Instead of letting anxiety overwhelm you, channel that energy into enthusiasm. Listen to motivating music, practice deep breathing, or engage in calming activities to ease your nerves. Remember, the focus should be on your message and how it benefits your audience, not on your own anxiety. 7. Handle Questions with Confidence A successful presentation often leads to questions. Be prepared for them by anticipating potential questions and having confident responses ready. Listen attentively, and if you don't know the answer, commit to following up with a concise and compelling response. Guide your audience towards further resources or information as needed. Conclusion In conclusion, mastering the art of effective presentation is an essential skill that can open doors to countless opportunities. By knowing your audience, structuring your content, using visual aids effectively, making eye contact, rehearsing thoroughly, managing nervousness, and handling questions confidently, you can elevate your presentation game and leave a lasting impact on your audience. Remember that presentation skills are continuously evolving, and seeking feedback after each presentation is key to improvement. Whether you're speaking to a large audience or connecting with a small group, each presentation is a valuable chance to refine your skills and make a meaningful impact on your audience. Highlights [00:00:34] Introduction to the seven tips for presenting ideas effectively. [00:00:47] Tip 1: Know your audience, including understanding their interests, expectations, and knowledge level. [00:01:08] Tip 2: Emphasise the importance of structuring your presentation with a hook, three main points, and a compelling conclusion. [00:02:43] Tip 3: Use visual aids such as slides, charts, and photos to illustrate key points effectively. [00:03:37] Tip 4: Make eye contact with your audience, establish credibility, and engage with them through interactive sessions. [00:04:27] Tip 5: Rehearse your presentation, familiarise yourself with the material, and practice in front of trusted colleagues or small audiences. [00:05:04] Tip 6: Manage nervousness by transforming it into enthusiasm through various techniques like music, deep breathing, and focusing on the message. [00:05:54] Tip 7: Handle questions effectively, be prepared for questions, listen attentively, admit when you don't know the answer, and commit to follow-up. Resources Canva http://snip.ly/canva30pro  PowerPoint https://snip.ly/Microsoft365  The Marketing Circle https://enevergroup.thinkific.com/bundles/MarketingCircle 

Effective marketing strategies play a pivotal role in determining business success. In this episode of the Talk Podcast, we will learn the five essential steps that can transform your marketing approach from ordinary to extraordinary and help you find your marketing mojo. Leveraging Strengths and Passions The first step in this journey is centred around leveraging your strengths and passions. Create content that reflects your expertise and showcases your unique qualities. By tapping into your personal strengths and passions, you can create authentic, engaging content that forges a genuine connection with your audience. This approach will set you apart from your competitors and embeds a sense of authenticity in your marketing efforts. Build a Strong Network Networking is part of successful marketing. The power of expanding your professional network through various avenues is important in business. Engaging with like-minded individuals across social media platforms, attending industry events, and cultivating in-person relationships are essential as you build your network. Building a diverse network not only opens doors to collaborations but also provides a supportive community for mutual growth and learning. Establish Thought Leadership Sharing expertise through education marketing sets your business apart and makes you a credible authority in your field. By utilising platforms such as social media, blog posts, and guest contributions, you can demonstrate your knowledge and provide valuable insights. Using tools like Answer The Public and addressing common concerns within the industry fosters engagement and positions you as a go-to resource. Becoming a thought leader boosts your credibility and opens doors to exciting opportunities. Seeking Guidance When Needed In business, it is essential to embrace a mindset of continuous learning. Whether these are joining relevant communities, enrolling in courses, or connecting with coaches, this approach of seeking help is not a sign of weakness but rather a testament to a proactive commitment to growth. Collaborating with like-minded individuals and gaining insights from experienced mentors provides invaluable perspectives that contribute to refining your marketing and business strategies. Embracing Patience Results don't materialise overnight. By understanding that the impact of marketing efforts takes time to manifest, you can cultivate a sustainable, long-term perspective of improvement. Establishing a strong network, becoming a thought leader, and reaping the rewards of a comprehensive marketing strategy demand consistent effort and a patient approach over time. Final Takeaway By capitalising on strengths, building a strong network, establishing thought leadership, seeking guidance, and embracing patience, your business can craft a powerful marketing mojo that resonates and yields lasting results for your business Highlights [00:00:00] Five steps for effective business marketing [00:00:38] Strengths and passions in content creation to create an emotional connection [00:02:21] Expanding skills through networking [00:03:10] Becoming a thought leader by sharing expertise through education marketing [00:04:13] Seeking help from communities, courses, mentors, and resources [00:05:04] Practicing patience in marketing [00:05:56] Allow time for marketing efforts to take effect show Resources Answer The Public https://snip.ly/answerthepub  The Marketing Circle https://enevergroup.thinkific.com/bundles/MarketingCircle 

In this episode of the Talk Podcast, we'll be diving into the importance of celebrating those mini wins and small steps in our business that ultimately lead to our biggest successes. As entrepreneurs, it's easy to get overwhelmed with all the tasks and lose track of our progress. In a previous episode, I introduced the concept of "progress trees," a resource to track our progress in manageable steps. Just like how we celebrate every milestone when teaching our kids to walk, we often forget to celebrate the small milestones in our business journey. Set up a project manager An effective strategy that we use here at Enever Group to track and celebrate our mini wins is to have a project manager that helps us break down overwhelming tasks into smaller, achievable steps. We also utilise resources like The Marketing Planner and The Strategic Planner to stay organised and focused. Celebrating mini wins: an example Let me give you an example from our recent experience. We were updating our event calendars, and along the way, we celebrated various mini wins. Finding the right tool for the job was a significant achievement. Then, we celebrated the cost-saving we achieved by choosing the new tool. Each step, like installing it successfully, setting up images, and adding events, was a cause for celebration. Your mini wins matter Whether you're just starting in business or are well-established, remember that every small achievement is significant. Don't expect immediate success, instead, break your tasks into small chunks and celebrate each milestone. It can be as simple as ticking off your to-do list or treating yourself to something you enjoy. Future planning and reviewing results In addition to celebrating mini wins, it's crucial to focus on future planning and reviewing the results of your efforts. Create quarterly marketing plans and goals, and use tools like Metricool, Meet Edgar, Google Analytics, and VidIQ to assess your content's impact. Join our celebration Inside the Business, Business, Business Facebook Gropu, we have a weekly "yay and win" day, where we share and celebrate our wins, no matter how big or small. Let me know in the comments what your latest mini win is. Remember, each small step adds up to the big win, and your progress deserves to be celebrated! Highlights [00:00:00] Celebrating mini wins and small steps in business.[00:00:25] Pprogress Trees resource [00:00:56] Parallel with celebrating milestones[00:01:53] Strategies to track and celebrate mini wins[00:02:43] Example of celebrating mini wins throughout the process[00:03:58] How to break tasks into small chunks[00:05:01] Importance of future planning and reviewing results to celebrate growth[00:06:11] Join us in BBB to share and celebrate your wins each week Resources For planning, The Marketing Planner and The Strategic Planner For workflows, The AI, Async and Automation Hub To check stats and celebrate wins, Metricool, Meet Edgar, VidIQ Download your free copy of the Progress Tracking Tree: Track Your Goals and Celebrate Your Journey.

I get it as business owners entrepreneurs and course creators there is so much for us to do and sometimes we get a little bit stuck. There are the day-to-day things that are mundane and we maybe don't want to do. There are the marketing things, there are the hats that we wear and along the way, there are roadblocks that pop up that are going to stop us from moving forward so in this episode of talk that's what we're going dive into. Just like you I get stuck too so it is time to share with you the five methods that I personally use when I feel stuck or in need of creative inspiration. Changing things up and exploring new locations To boost creativity, I work outside of my home office to change things up. I find I am a lot more productive in another space. Working outside of your typical workspace can be beneficial for your creative process. A change of scenery, such as a café, can aid in concentration and inspire new and innovative ideas. And good coffee doesn't hurt. Journaling and writing ideas down I always keep a notepad with me to write ideas when they come. It's a good idea to keep some tools handy, like a pen and paper, or scribble pads, to jot down any ideas that pop up during the day. This way, you can come back to them later when you're feeling stuck and need some inspiration. Talk things out A helpful way to generate ideas and inspiration is to use voice-to-text apps on your phone to have a conversation with yourself. Speaking your thoughts out loud can often lead to finding solutions and new insights. And it makes a good start for blogs and content to be in your tone of voice. Immerse in colouring, drawing, or art to find new ideas Participating in a creative activity, such as colouring in an adult colouring book, can redirect attention away from work and stimulate a different area of the brain and then guess what ideas start following. Take a break If you're feeling uninspired or stuck, it can be helpful to take a break from your current task. Whether it's a weekend off, a day off, or just a short walk or coffee break, stepping away for different amounts of time can provide a fresh perspective and renewed focus. This can make it easier to find inspiration and complete your work and we all know an overwhelmed head gets us nowhere. Trying a new approach or strategy One way to reignite passion and creativity for your business is by exploring new marketing techniques or trying out new activities outside of work. By stepping outside of your comfort zone and trying something different, you may discover a fresh source of inspiration. Highlights [00:00:00] Introduction of the Talk Podcast [00:00:30] How to find inspiration by changing things up [00:01:12] Importance of taking breaks and getting away from daily routines[00:01:58] Value of journaling and writing ideas down[00:02:48] Talking things out as a way to have a conversation [00:03:26] Immersing oneself in colouring or drawing to tap into another part of the brain [00:04:16] Need for breaks and the importance of stepping away from work [00:05:07] Trying a new approach to find fresh inspiration and ignite enthusiasm Resources Download your free copy of the Progress Tracking Tree: Track Your Goals and Celebrate Your Journey.

This is our first Talk episode back after a long break, and that break was necessary for myself and our businesses. This episode is all about not feeling guilty about prioritising self-care and the needs of our businesses. Sometimes, we need to slow down and acknowledge that maintaining the status quo is enough for a period of time. In my personal journey, halfway through 2022, I contracted Covid and developed long Covid. This forced me to take a step back from doing everything, including recording Talk episodes. However, I could still support our businesses, clients, and teams. During that time, I realised that being physically present wasn't always necessary, and meeting the basic needs was sufficient. In this episode, I am sharing valuable lessons I learned about honouring time, setting boundaries, and taking care of my energy. Incorporating routines Firstly, I incorporated routines into my phone to establish boundaries. For example, on Saturdays and Sundays, I disabled notifications from Facebook and LinkedIn, only allowing calls and messages from my close contacts. This boundary allowed me to recharge without constant interruptions. Honouring energy levels Secondly, I learned to honour my energy levels. As business owners, we often feel the need to take on excessive workloads. However, it's essential to recognise when we're not at our best and adjust accordingly. If I didn't feel up to being in front of the camera or engaging with people, I allowed myself to step back. It's okay to prioritise self-care and do activities that rejuvenate us instead. Tracking time Additionally, I started tracking my time meticulously. Using tools like ClickUp, I monitored how I spent my time within our business. This helped me identify areas that could be outsourced, such as house cleaning, so I could focus on what indeed required my attention. By delegating certain tasks, I could honour my energy and invest quality time into supporting my clients and my teenage daughter. Honouring boundaries Lastly, I emphasised the importance of honouring boundaries. Whether working from home or within a business setting, people may assume they can interrupt us at any time. Communicating our work hours and personal time is crucial to avoid unnecessary distractions. Respecting these boundaries allows us to maintain a healthy work-life balance and prevent burnout. Takeaway In conclusion, remember that you are the driving force within your business. Just like any well-functioning machine, you need proper maintenance and occasional breaks. No one can do everything at once, and it's perfectly okay to take time off when you're feeling overwhelmed. Prioritise self-care, honour your energy and establish boundaries to ensure your long-term success and well-being. If you're currently feeling overwhelmed, give yourself permission to take that much-needed break. Highlights [00:00:00] Introduction to the Talk podcast[00:00:18] Importance of taking time for oneself and one's businesses[00:01:02] Dealing with Covid and the need to prioritise health and basic business functioning[00:01:54] The importance of putting routines into place and setting boundaries[00:02:59] Honouring one's energy and recognising when it's necessary to step back [00:03:58] The value of time tracking and outsourcing tasks that can be delegated to others[00:04:32] The significance of honouring boundaries, both in terms of personal and professional relationships, to maintain focus and avoid burnout[00:06:00] Conclusion and reminder that breaks and self-care are essential for everyone

Whether it's the upcoming holidays, summer vacation, or any season in between, businesses have seasonal marketing opportunities. For some, this might mean marketing around holiday-specific promotions or sales. For others, this would be industry-specific dates like tax seasons or the end of the financial year. Seasonal marketing is a good opportunity to change things up a little. It's a good opportunity to tap into a trending topic, which we want to when we're doing marketing, and it's a good opportunity to connect with our audience in relation to a season or a topic that they are passionate about and connected with. No matter which season affects your business, creating a marketing strategy specific to that time is an important part of capitalising on those busiest periods. If you've decided that a seasonal marketing strategy is right for your business, here are some top tips on tapping into the power of seasonal marketing: Identify your key seasons Before we go through this and explore the opportunities that you have with seasonal marketing, I want you to grab your marketing planner and go through it month by month and note the key seasonal dates that might affect your business. You might look at specific holidays like Christmas or Valentine's or you might look at seasons like spring or summer. You want to make sure that you've jotted all of these dates down in your diary or your marketing planner. Plan in the off-season When you're in the midst of your busy season, who has time to think about marketing? Fortunately, the off-season is the perfect time to put together your seasonal marketing campaign. So if we're looking at Christmas campaigns, September is definitely the time you want to be ramping up any of your marketing and PR campaigns for Christmas. You also need to make sure that we've got the inventory and the stock to cope with the demand that comes with the marketing campaigns. This is the perfect time to write and design meaningful content related to that season. And you can schedule them to be shared during your busy months, so you're not scrambling to create blog posts, videos, and podcasts after long, busy days. Adjust the tone and style of your message The next thing when it comes to seasonal marketing is looking at the tone and style that people tend to relate with, and does that match your business tone and style, or are we going to have to flex a little to get into that seasonal messaging? Take, for example, Black Friday and Cyber Monday deals. They're all about online shopping and helping people get a good deal. But if you're going to run a bargain, is that going to devalue your brand or product down the track? You've got to look at that and go, is that going to work? For me, my approach, particularly to Black Friday or Cyber Monday sale, is to launch something new and do it at a discounted price throughout the launch. You might be able to attract new customers by jumping into that seasonal marketing trend where people are looking for those amazing deals over Black Friday and Cyber Monday. Another scenario of seasonal marketing when you might need to adjust your message is if you're going to close your business over a specific season, the last thing you want to be doing is ramping up your marketing. The key here is forward planning, looking at key dates, and then working backwards. Tap into the seasonal trends Seasonal marketing is about going with the trends. We tap into the trends and we tap into the tone. We combine or adjust our messages depending on the season. The other thing is, the seasons also often come with colours. If your marketing campaigns can tap into the colours, then that allows you to visually connect with your people using the right colours that would match the season. Evergreen seasonal marketing Where does seasonal marketing fit in with evergreen marketing? Well, hopefully, if your seasonal campaigns work really well, you can repeat them again and again. It's about using categories to group your seasonal campaigns, then using social programmers like MeetEdgar to schedule them out and drop them in and out. I love using MeetEdgar for being able to drop in a campaign or drop one out and being able to track results and see what works this year and then repeat them in the following seasons. There are so many seasonal opportunities on the calendar. It's all about noting them down, making the most of them, and then writing good evergreen content that you can use year on year to tap into seasonal marketing for you and your business. Highlights: 0:00 Introduction0:18 It's time to work on seasonal marketing0:40 Making most out of seasonal marketing for your business1:10 Use the marketing planner to identify key seasons1:40 Plan in the off-season2:20 Adjust the tone and style of your message3:57 Tap into the seasonal trends4:18 Evergreen seasonal marketing4:50 There are so many seasonal opportunities on the calendar5:17 Subscribe to the Talk Podcast Resources Mentioned in the Podcast: The Marketing Planner MeetEdgar

Whether it's the upcoming holidays, summer vacation, or any season in between, businesses have seasonal marketing opportunities. For some, this might mean marketing around holiday-specific promotions or sales. For others, this would be industry-specific dates like tax seasons or the end of the financial year. Seasonal marketing is a good opportunity to change things up a little. It's a good opportunity to tap into a trending topic, which we want to when we're doing marketing, and it's a good opportunity to connect with our audience in relation to a season or a topic that they are passionate about and connected with. No matter which season affects your business, creating a marketing strategy specific to that time is an important part of capitalising on those busiest periods. If you've decided that a seasonal marketing strategy is right for your business, here are some top tips on tapping into the power of seasonal marketing: Identify your key seasons Before we go through this and explore the opportunities that you have with seasonal marketing, I want you to grab your marketing planner and go through it month by month and note the key seasonal dates that might affect your business. You might look at specific holidays like Christmas or Valentine's or you might look at seasons like spring or summer. You want to make sure that you've jotted all of these dates down in your diary or your marketing planner. Plan in the off-season When you're in the midst of your busy season, who has time to think about marketing? Fortunately, the off-season is the perfect time to put together your seasonal marketing campaign. So if we're looking at Christmas campaigns, September is definitely the time you want to be ramping up any of your marketing and PR campaigns for Christmas. You also need to make sure that we've got the inventory and the stock to cope with the demand that comes with the marketing campaigns. This is the perfect time to write and design meaningful content related to that season. And you can schedule them to be shared during your busy months, so you're not scrambling to create blog posts, videos, and podcasts after long, busy days. Adjust the tone and style of your message The next thing when it comes to seasonal marketing is looking at the tone and style that people tend to relate with, and does that match your business tone and style, or are we going to have to flex a little to get into that seasonal messaging? Take, for example, Black Friday and Cyber Monday deals. They're all about online shopping and helping people get a good deal. But if you're going to run a bargain, is that going to devalue your brand or product down the track? You've got to look at that and go, is that going to work? For me, my approach, particularly to Black Friday or Cyber Monday sale, is to launch something new and do it at a discounted price throughout the launch. You might be able to attract new customers by jumping into that seasonal marketing trend where people are looking for those amazing deals over Black Friday and Cyber Monday. Another scenario of seasonal marketing when you might need to adjust your message is if you're going to close your business over a specific season, the last thing you want to be doing is ramping up your marketing. The key here is forward planning, looking at key dates, and then working backwards. Tap into the seasonal trends Seasonal marketing is about going with the trends. We tap into the trends and we tap into the tone. We combine or adjust our messages depending on the season. The other thing is, the seasons also often come with colours. If your marketing campaigns can tap into the colours, then that allows you to visually connect with your people using the right colours that would match the season. Evergreen seasonal marketing Where does seasonal marketing fit in with evergreen marketing? Well, hopefully, if your seasonal campaigns work really well, you can repeat them again and again. It's about using categories to group your seasonal campaigns, then using social programmers like MeetEdgar to schedule them out and drop them in and out. I love using MeetEdgar for being able to drop in a campaign or drop one out and being able to track results and see what works this year and then repeat them in the following seasons. There are so many seasonal opportunities on the calendar. It's all about noting them down, making the most of them, and then writing good evergreen content that you can use year on year to tap into seasonal marketing for you and your business. Highlights: 0:00 Introduction0:18 It's time to work on seasonal marketing0:40 Making most out of seasonal marketing for your business1:10 Use the marketing planner to identify key seasons1:40 Plan in the off-season2:20 Adjust the tone and style of your message3:57 Tap into the seasonal trends4:18 Evergreen seasonal marketing4:50 There are so many seasonal opportunities on the calendar5:17 Subscribe to the Talk Podcast Resources Mentioned in the Podcast: The Marketing Planner MeetEdgar

In today's digital marketing landscape, we know that content is king, but we have also become aware that we can no longer simply create content for content's sake. Our time is now spent trying to capture an audience by creating something imaginative and unique that will help build a following and encourage more traffic and conversions. Simply put, if we want to generate more leads and more engagement, we need to make sure that we have value in our content. But what does that mean? Marketers are out there all the time saying to create valuable content. How do we actually add or provide value to the content we create? It means that you need to provide your audience with information that they can use, they can appreciate, and they value. And if you can provide your audience with information they can use, appreciate, and value, then they become more likely to click through and become leads for conversion. Before we delve into some of the ways that we can create engagement and add value to our content, we need to talk about our target audience first. How to make sure we are targeting the right audience Research your audience If you're brand new to this, research the people that you're talking to. Have a look at your Google Insights and take a look at the demographics of your audience, see who they are, what countries they're coming from, and what life they're in. And if you want to go that step further, you could run a survey and poll them about who they are, what they do for a living, what publications they read, and other related questions you need to know about. You need to know who your audience is so you can write for them. If you're trying to create content for everyone, you're not going to engage with anyone because no one's going to be able to connect with the message that you're putting out there. So make sure that you are writing for that specific audience—the people that you want to work with Think about what your audience needs and wants Now that you know who your audience is, the next thing is to think about what they need and want. What are their pain points? What are they trying to learn or solve? What are they searching for on Google? AnswerThePublic is a great tool to find what your audience is typing in search engines, the problems they have, and the things that they need and want to learn about. If you're already using social platforms, you have the opportunity to ask your people, what would you like to see me create? What information, resources, and tips would you like me to create? Stick to a format and style And then most importantly, before we go into what we're actually going to put together, we want to stick to a format and style. How are you going to talk to your people on social media? Is it relaxed? Is it formal? What format are we going to use? And make sure that you have set up brand templates when you're creating videos or social posts so you're always easily recognized by your audience. Now, let's cover some of the ways that we can create engagement and add value to our content with our people. Ways to add value to your content Give your audience valuable tips and insights Help your audience learn something new. Give them something that will solve their problem. These can be insights you've gained about your industry or your business. You can give them insights about how they can use your product or how your product will solve their needs. Another form of insight can be about your experiences going through the same journey as them. What got you to this point within your journey and the things that you've learned along the way? Share stories about you and your brand Stories create a different level of connection with your audience. Humanise your brand. Humans connect with humans. They want the know, like and trust factors as we talk about in marketing. These could be things about what you did on the weekend, the latest products you're working on, or how your week has been going. You could do a short little Q and A session with your staff or loyal customers and share it online. You can talk about your favourite coffee, your hobbies, or other interesting facts about yourself. By humanising our brand and sharing real stories from our journey, our customers, and our employees, you allow that emotional connection that most people are seeking. That creates value for you and your audience. Write for your readers, not yourself Write in a way that's clear and concise. Don't assume that they understand your industry jargon. Explain your industry jargon. Don't assume they know the basics. Make sure that you are recovering the basics when you're writing for your readers. You are in a completely different stage than that of your audience. The way that you would receive information is not the way your people receive information. You need to take a step back and remember what that was like to be in their shoes and make sure that you connect with them. Check what they are engaging in and what they are liking and commenting on social media. What are they engaging with? What are they watching for the most period? Get information on that and tart to write content pieces based on those data. Use images to break up your text Another component is to use images to break up your text. This is especially important for blog content. We've got different learners out there. And images and videos will break up your text. It will not only increase engagement but also create a visual connection to the information that you're sharing. Create video content Algorithms love video. The more video that you can possibly put out there, whether it's a short-form or a long-form video, the more algorithms are loving it. They're suggesting it within feeds. Videos are a great way for you to be able to share those stories, write those insights, teach those how-tos, and make sure that you're providing value that will give your people a win. Make sure that when you get to the end of your video, you include a call to action, whether it's a like or a follow, or whether it's to ask them to comment and share their own journey. How do we measure the value of our content? The question that I get asked often is what's a good way to measure the value of my content? Check your data, insights, and engagement Now, there is no one-size-fits-all answer to this question, but measuring engagement and click-through rates is one of the first things you can do to measure success. We can do that by checking on Google Insights whether the efforts you're employing are working. The other thing is to have a look at whether people are engaging with your content. Are people commenting, liking, or sharing your content? Are you getting more followers? Are they reaching out to you because of your content? Competitor research It's also a good practice to research your competitors and see what content they are putting out. For videos, VidIQ is a great tool for you to check your competitor's videos. Pop a competitor's YouTube or TikTok channel and see what they're talking about, who's their audience, who they're engaging with, and what keywords they're using so that you can include them in your own content as well. How can you boost your content's performance? There are a number of things you can do to boost your performance. You can adjust the style and format of your content to suit your audience's preference. Remember it's important to survey them so you can ask what they really want. We can also adjust the time that our content is being delivered. We can make sure that we got it in front of the right audience at the right time. We can try different strategies such as using images, infographics, or videos. But when we look at the numbers, rather than looking at viral content or anything like that, look at whether it is actually attracting customers to your business. Are they mentioning the content that you're putting out there? Are they engaging? Are you getting bookings when you put this content out there? Are you getting sales? Sometimes the metric that we're actually using to see if our content performing is a vanity metric and it's not a business-related metric. Final takeaway In the world of social media, organic reach is great, but organic reach is not going to be 100% of your audience. It's most probably going to be less than 50% of your audience. But be grateful that you reach out and keep sharing that message again and again. By creating value through our content, we are able to create engagement. And then by creating engagement, we are then able to see lead conversions and purchases. Highlights: 0:00 Introduction0:20 How to add value to your content0:30 What does value in our content mean1:05 Think about what your audience needs and wants1:40 Research your audience 2:20 Stick to a format and style2:41 Ways to add value to your content2:50 Give your audience valuable tips and insights3:15 Share stories about you and your brand3:55 Write for your readers, not yourself4:56 Use images to break up your text5:15 Create video content5:50 How do we measure the value of our content?6:00 Check your data, insights, and engagement6:50 Competitor research7:15 How can you boost your content's performance?8:10 Final takeaway Resources Mentioned in the Podcast: AnswerThePublic Google Insights VidIQ

Viral content can be good and it can be bad for your business. For me personally, as a Marketing Strategist, I'd rather have our content not go viral, but on message, on brand, and connects with our audience. Connection and engagement with the right audience are more important than going viral. Viral is excellent for building profile and it is excellent for reach, but only if it's the right people you are reaching. The Bad Side of Viral Content You're not seen by the right audience Let's say you've had a viral video and hit 20 million views. It's great. But my question would then be, are these people your target market or did you just chase viral to say that you got those views? Because even if you've only got 100 people who are following you, but those 100 people were greatly engaged with your content, they love what you did, they bought and engaged with you, then they are your people. They are the people you're going to serve, and the people you want more of. However, if you chase a viral outcome, you'd need to break through hundreds of thoousands of people to reach your target market of 100 people that were engaged and ready to buy from you. Think about that before you start going to chase viral. Just remember, big doesn't convert sales. Engagement converts sales. Engagement grows your business. Opening yourself up to the trolls Another thing when it comes to viral business, is that viral opens up the door for trolls. Trolls are individual beings of their own. They come after people. They don't care about the person behind the brand. Now, that is part of social media. And yes, we can all share our comments and opinions, but people trolling with negativity can come. So when you're looking to be viral, ask yourself what are the reasons you want to be viral. And if you're going to be viral, can you take it? Most of you know that we run a community called Business Business Business. We have 33,000 business owners there. We're not viral in a sense, but we've got a fair amount of reach. I can tell you from personal experience that when the trolls come out, they come out in force. So make sure that if you want to go viral, you are comfortable with what comes with it. The Good Side of Viral Going Viral with the Right Audience The positive thing about going viral, especially if you build the right audience, is that you are seen by more of the right people. You are seen by the people that you need to be seen by. They're connected and they're engaged. Engagement will trump viral every time. If we've got an engaged audience, we've got an audience who's watching our products and who's following us. Algorithms deliver more of what we feed it Search algorithms will deliver us what we feed it. We want to make sure that we are feeding amazing content. Amazing content that will reach our people. And rather than chasing a viral video, a viral social post, or a viral piece of content, we chase engagement. Stop chasing viral. Chase engagement instead. When you're putting your content plan together, stop chasing viral. But if you do go viral, go viral for the right reasons. So when you're putting your content plan together, always look at it with engagement in mind. Rather than looking at the numbers, look at the statistics instead. What are the statistics showing you? Have you got 10% of your audience engaged? Have you got 20% of your audience engaged? Have you got 30% of your audience engaged? If you are hitting at that 30% to 40% mark, then congratulations to you. If you're 50% above, amazingly well done and great work because that means that you're getting in front of your audience at the right time when they need to see you. Tools to help increase engagement Get those search insights Tools like Insights can show you from search algorithms when your audience is online, to see what content they're relating to, and make sure that you're sharing more of that content with them on a regular basis. Optimise your keywords Make sure that you've optimised your content by putting in the right keywords and tags, using tools like vidIQ. Develop the right keywords Using great content development and keyword tools like Bramework allows you to connect with your audience using the terms that they're going to put into search. Be grateful for the audience that you have Instead of chasing viral content, be grateful for the audience that you already have. Be grateful for the people that are already following you. Be grateful to see them turn up on social media. Gratitude will go a long way for you to attract more of the right people. Highlights: 0:00 Introduction0:20 The viral side of social media0:50 The bad side of viral1:00 You're not seen by the right audience2:35 Opening yourself up to the trolls4:10 The good side of viral4:15 Going viral with the right audience4:45 Algorithms deliver more of what we feed it5:15 Stop chasing viral. Chase engagement instead.5:48 Tools to help increase engagement6:20 Be grateful for the audience that you have Resources Mentioned in the Podcast: (Where appropriate, we use affiliate links.) Insights vidIQ Bramework Other Resources Linda's Suite of Marketing and Business Products Join The Marketing Circle Book a Coaching Session with Linda Contact Linda  Follow Linda: Website Facebook TwitterInstagram About Linda Reed-Enever: Linda Reed-Enever is an Ideas and Marketing Strategist who boasts a unique knack for helping businesses and individuals tap into their marketing, branding, and business potential. She draws on both her educational background and over 20 years of experience in the marketing and public relations industry to help businesses and individuals through one-on-one coaching, courses, webinars, training, and other tools. Linda's expertise encompasses innovative ideas that span marketing, public relations, course creation, social media, marketing automation, and branding. She has an incredible eye for visual content and a talent for simplifying complex topics to help business owners build their profile, their brand, and their expertise.

Blogging is an incredible tool when it comes to creating content for our business. It allows us to educate our market and it allows us to have a personalised magazine that connects with our customers on our website. Blogging also has some major superpowers when it comes to SEO points of view. If we're writing around our keywords and our topics, then that's going to help drive website traffic, promote our products and services, and build trust with our potential customers. Here are the most commonly asked blogging for business questions I get from my audience: What is the purpose of a blogging campaign? A blogging campaign is a series of posts you make to promote your business or knowledge. You publish these updates regularly on your blog. These blog posts create a relationship with your customers. When you put opt-ins with your blog, they help you generate leads. Blogging also helps you from a search engine point of view as blogs help rank your websites. When you put helpful content for your audience, they keep coming back to your website. And that's what you want to do. You want them to come back to your website so that they can find value in your products or services. How do I start blogging? The first thing to do in a blogging campaign is to come up with a goal. Ask questions like, What do you want the content to be? How often are you going to put it out there? What is the goal of your blog post? You need to have a couple of goals for your blog post. It will be things like book a discovery call, buy a product, build authority, download a lead magnet, or simply to just connect and build awareness. These are all goals that you will have for your blogging. Then figure out what type of tone do you want to use in your blogs? Personally, I like to use a positive encouraging tone. Some businesses like to use a professional tone. You might want to make it more personal. That is up to you, but these are the components of starting a blogging campaign. If you want to delve into this more, sign up for our Blogging for Business course. What tools do I need to start a blog? Tools to start a blogging campaign are as simple as using a WordPress or Blogger website. There are also websites Squarespace and Wix that now have blogging platforms in them. If you've got a website, look at the opportunity of being able to build a blog into your website. Use tools like Google AdWords to do some research on your keywords, or AnswerThePublic to help you find questions or topics that your type of audience is asking. If you're a little bit stuck on how to come up with content ideas, there are tools like Bramework that will help you create a structure for your blog post. And then you can fill in the rest of the details. What content should I write about? The content you write on your blog should relate to your clients. It could be instructional on how to use your product or service. It could be the questions that they ask before they work with you. It could be your most frequently asked questions. The best thing you can do with your blog is to educate and empower your customer to either use your product or service or book a call with you. You want to have content that will appeal to them. Think of things like your top ten tips or your top five strategies. Look at your FAQs. Look at the questions that your people are asking on a regular basis. The content you should write about should be useful to your audience. Your website is there to promote you. Your blog should support the service offerings of your business. How often should I post content to my blog? “How long” is a piece of string question. However, it depends on what time you have. It includes the scope of your business. If you've got a talented team of writers, you might be able to get a post or two out a week. But generally, if we can get a post out once a month, then that means we're providing new content for our audience. Also, blog posts don't always have to be written. Some of them can be episodes of a podcast. You can also look at using videos. You just want to make sure that you're touching base regularly. My rule of thumb is if we can touch base with our clients on our blogs at least three times a month, then we're doing well. And bearing in mind that as you start to blog, you might look at guest blogging as well because getting in front of others' audiences is a very successful part of blogging campaigns as well. How do I write effective blog posts? One of the most important factors in writing a blog post campaign is making sure you have your content effectively. Don't assume that people know anything and that it's easy to read Make sure that you introduce the topic properly and use bullet points where it's needed. Use images where you can to create a visual connection with the text you've written. And use headings not only to make it easier to read but also helps Google index what's important. Keep your blogs free of jargon. They are my key tips for writing an effective blog post. And remember, it's a skill you will learn over time. In Blogging for Business, we have the full structure in there. Or if you've got a Marketing Planner, I've got the full structure in there too. How do I generate traffic to my blog? One of the key things is making sure that you've done your search engine optimization. We use a tool called Rank Math that allows us to make sure that we've got the right keywords. We've optimised the images and we're using the categories that are important. And then we make sure we share that blog post on our social media and newsletters. Helping people within Facebook groups and answering questions in places like Quora and Reddit then linking back to your blog post help bring traffic to your website too. How do I promote my blog on social media? Now social media is one of the most popular ways to attract new followers to your latest blog posts. One of the key things that we do is we do an RSS publication directly to our social media platforms. We use a tool called Zapier to publish directly on Facebook and LinkedIn, whenever a new blog post goes live. We also make sure that we have our blog post RSS feed go into two tools to make sure that we've got posts going out on social media regularly. One is called MeetEdgar. MeetEdgar will draw on a social media campaign again and again. So if you've written a good evergreen blog post, it will be re-posted on social media again and again for people to connect with that post. The other is Missinglettr. Missinglettr will create nine posts for your blogs. We also use Missinglettr for its Curate feature which allows us to have our content shared by other people. How do I use email marketing to boost our blog traffic? If we're sending a newsletter on a regular basis using tools like Mailerlite, you'll be able to bring in a blog RSS feed directly into your newsletter template. And you should be doing that. It gives a little bit of an excerpt, the image and a key summary to your audience about what's going on with your blog. You might also want to use an email marketing campaign to take a series of blog posts and run a challenge. Email marketing to boost your blog is about letting people know that it's there, and sending updates to clients that might benefit from that latest blog post. It's about making sure that the blog reaches the people it was intended for. What sort of advertising should I use for my blog? I'm a big organic girl. However, if I've got a blog that I want to have a high amount of traffic, which I often reserve for podcast episodes and videos, I will use Google AdWords, Facebook, Twitter, or LinkedIn ads to promote it. When we run ad campaigns, we need to make sure we've got all our organic stuff working first. We need to make sure we've got all the optimisation on our website done first so that we benefit from that ad campaign. You want to make sure that your images are great, your keywords are great, people can opt into your newsletter, and you've got everything else before you start sending paid traffic. What should I do if my website and blog traffic go down? Website traffic ebbs and flows on the Internet. No matter what time of year it is, it will ebb and flow. Of course, you need to note that there are times like Christmas or school holidays when people just aren't there. If our traffic has gone down, you need to ask yourself, how consistently have you written a blog post? Have you optimised? Have you done all the things that you need to promote your blog? If our traffic consistently drops on a regular basis, then maybe we've gone off message. Maybe we have to look at reviewing where we are. The last thing is that some people tend to only look at the statistics of their blogs. Now, remember, we want good, engaged and connected people reading our content, not thousands of people reading our content and not taking any action from it. How do I measure my blogging success? Like with all marketing, your blogging success comes down to consistency. Are you consistently getting inquiries? So it's important to get those how did they find us surveys. Looking at our Google Analytics is also a good place to measure your success. Our marketing mix comes down to how many sales are we getting, how many comments are we getting on the blog post, and how many inquiries are we getting. They're the things that measure our success, but they're all part of a mix. Make sure that our activity is generated to help people find us. My key factors for measuring the statistics of my blog are looking at my Google Search Console, seeing if I'm ranking for the right keywords, making sure that we are still attracting more traffic to our website each month, and making sure that the top performing blog posts that work well for Google Search Console are the ones that we write more content about. Final takeaway There you go. These are the most popular questions I get asked often when it comes to blogging for business. If you've got more questions about blogging for business, please ask me. If you are looking for more blogging tips, get our Blogspiration Deck. If you want to learn more about blogging, sign up for our Blogging for Business. If you really want to dive deep into the world of marketing with me, then come and join us in The Marketing Circle. We would love to see you there. Highlights: 0:00 Introduction0:30 What blogging does for our business0:45 Blogging for SEO0:55 Most commonly asked blogging for business questions I get from my audience1:08 What is the purpose of a blogging campaign? 1:44 How do I start blogging?2:23 What tools do I need to start a blog? 3:07 What content should I write about? 3:52 How often should I post content to my blog? 4:51 How do I write effective blog posts? 5:55 How do I generate traffic to my blog? 6:35 How do I promote my blog on social media? 7:35 How do I use email marketing to boost our blog traffic?8:25 What sort of advertising should I use for my blog?9:07 What should I do if my website and blog traffic go down?10:24 How do I measure my blogging success?11:13 Final takeaway11:25 Blogspiration Deck, Blogging for Business, The Marketing Circle Resources Mentioned in the Podcast: (Where appropriate, we use affiliate links.) Blogging for Business Blogspiration Deck The Marketing Circle Other Resources Linda's Suite of Marketing and Business Products  Join The Marketing Circle  Book a Coaching Session with Linda  Contact Linda  Follow Linda: Website  Facebook  Twitter Instagram About Linda Reed-Enever: Linda Reed-Enever is an Ideas and Marketing Strategist who boasts a unique knack for helping businesses and individuals tap into their marketing, branding, and business potential. She draws on both her educational background and over 20 years of experience in the marketing and public relations industry to help businesses and individuals through one-on-one coaching, courses, webinars, training, and other tools. Linda's expertise encompasses innovative ideas that span marketing, public relations, course creation, social media, marketing automation, and branding. She has an incredible eye for visual content and a talent for simplifying complex topics to help business owners build their profile, their brand, and their expertise.

Webinars are an outstanding way to engage people whether they are your existing or potential audience. And FREE webinars are an excellent way to build your profile and list. Running a free webinar is all about the exchange, the exchange of information where people give you an email address and they register to attend that webinar. Offering free webinars allows you to grow your business and foster relationships between your brand and customers. When your reach more people through a webinar, you'll get more leads. The process of creating a webinar used to require a substantial amount of technical knowledge and complex setups, but today you can run a free webinar with just a few simple tools. Here we are going to provide you with a simple guide that will show you how to host a webinar for free and the benefits of a free webinar for your business. Live vs. Evergreen Webinars Webinars can be run live which gives you a chance to get to know the people you're talking to, or they can be run evergreen. We use Restream for running live sessions and broadcast them to Facebook and YouTube. We make an event page that lets people opt-in to make sure that we're getting the most of that free webinar. If you're pushed for time, evergreen webinars are a really good way of running a free webinar. Tools like eWebinar and Webinar Ninja allows you to run pre-recorded webinars and have an evergreen webinar within your marketing cycle. What's the purpose of a free webinar? Webinars provide valuable information to recipients so that they will then take the next step in your lead journey. Essentially, webinars are a lead magnet. It allows people to get a glimpse of who you are and what you do. It is a great way to showcase your expertise and give them a taste of what it's like to work with you. Running a free webinar is a great vehicle for you to encourage your audience to take the next step, whether that is to opt-in for another product, download an ebook, enrol in a course, or even book a consulting along the way. What are the benefits of running a free webinar? A free webinar allows you to get into a wider audience, especially those who are maybe at the interest or the seed component of your marketing tree. Webinars allow for higher engagement and rate of conversion because these participants have actually put aside the time to attend your webinar or training. You can answer questions and get through the barriers that people might have in taking the next step. And it's about building your profile and exposure. People talk about webinars after they've attended and they can talk and share the insights they've gained from your webinar with other people. Return on investment (ROI) of webinars Webinars tend to have an increased ROI on investment. It doesn't cost a lot to run a webinar, but it does get your message out to a wider group of people. It allows you to increase your marketing effort around that activity, and get a better level of conversion once you've got the people in the webinar. Webinar attendees are interested attendees. They are hot attendees because they have taken the time to attend your webinar. And that is the difference between anyone who watches a YouTube video or reads a blog post. Final takeaway Running a free webinar is a great way to get your message out to a wide audience. So here are some tips for you: Make sure that you are marketing your webinar. We like to have a four-week window to make sure that we've actually got enough time to market our webinar. Make sure that you create a good event page. We love Eventbrite for creating events and sharing them on our social media platforms like Facebook and LinkedIn. Make sure that you've run through your presentation and prepared yourself throughout that process. Don't assume that your webinar attendees know you so introduce yourself and what you do. Make sure that your audience is feeling encouraged to ask any questions. This encourages them to engage with you. And then make sure that your webinar has a strong follow-up sequence. Remember, not all of our leads are going to be ready to buy at the time we run our webinar so you need to nurture them on a journey until they are ready to make the purchase. Highlights: 0:00 Introduction0:20 Best practices, purpose, and benefits of running a free webinar0:47 What is a free webinar?0:55 Live vs recorded webinars1:10 Using Restream to run a live webinar1:21 Other tools to run a free webinar like eWebinar and Webinar Ninja 1:36 The purpose of running a free webinar2:08 It's about gathering leads2:30 Nurturing your leads on a journey2:40 Benefits of running a webinar3:30 Free webinar have good return on investment (ROI)3:50 Characteristics of free webinar attendees 4:10 Running a free webinar gets your message to a wider audience4:15 Marketing your free webinar4:35 Preparing for your webinar4:45 Following up your leads after a free webinar5:00 Some ideas for a free webinar 5:24 Don't forget a call to action after your webinar5:41 Thank you for listening and subscribe to the Talk Podcast Resources Mentioned in the Podcast: (Where appropriate, we use affiliate links.) Restream eWebinar Webinar Ninja Other Resources Linda's Suite of Marketing and Business Products Join The Marketing Circle Book a Coaching Session with Linda Contact Linda  Follow Linda: Website Facebook TwitterInstagram About Linda Reed-Enever: Linda Reed-Enever is an Ideas and Marketing Strategist who boasts a unique knack for helping businesses and individuals tap into their marketing, branding, and business potential. She draws on both her educational background and over 20 years of experience in the marketing and public relations industry to help businesses and individuals through one-on-one coaching, courses, webinars, training, and other tools. Linda's expertise encompasses innovative ideas that span marketing, public relations, course creation, social media, marketing automation, and branding. She has an incredible eye for visual content and a talent for simplifying complex topics to help business owners build their profile, their brand, and their expertise.

Social media is a powerful tool for businesses of all sizes. It can be a great way to connect with customers, build brand awareness, and promote your products or services. But if your posts are not effective, then you can be left wondering what am I doing. Gone are the days when we actually have to pay a newspaper or advertising agency to promote our business. Social media puts that right within our hands. There's an expectation now that business owners are connecting with their customers on social media. But as a business owner, there are so many things that you've got to do alongside marketing your business. Sometimes you can be left thinking, is social media actually worth it? Your posts, if created in the right way, can help you build brand awareness, promote your products and services, and make sure that you're connecting with your customers in the right methods. Here are some tips to help you get results on social media: Choose the right platforms Make sure that you have your social media handles and profiles. Talk to the people you already work with, and find out where they hang out. Talk to your prospective customers, and find out where they hang out. And then have a look at your competitors, what social platforms are they using and what is working for them. The idea is that being on the right platform is half the battle when it comes to getting engagement. Write for your audience not for you It is so easy for business owners to want to write for themselves. We are not our clients. We are not the person who is going to be looking at buying our product or service. So we need to write for our audience. We need to motivate them. We need to talk about the pain points. We need to share ideas that will inspire and engage them. Use visuals and brand your posts Use visuals and images. Use photos of your face to create that human-to-human connection through the screen. All the algorithms love a face because it's a human connection and it's also what people stop and they look at. So when you are using visuals, make sure you're connecting with emotion. Brand your posts so that people recognize them. You can use tools like Canva to make some really good branded visuals. Use video to educate and inspire your audience The journey of social media isn't sell, sell, sell. If you can educate your audience on how to use your product or inspire them with a top tip or give them a mini win that allows them to take an action and see some results, then that's going to really help your people. Make sure that when you are using video, you are putting in your descriptions, explaining what's in the video and catering to all the learning styles by putting a transcript or show notes. Use relevant hashtags Hashtags link things together in social media so they become this little web link. the secret to hashtags is to do a little bit of research. Go to places like Display Purposes and see what hashtags are relevant to your industry. When you start to put content together, start to look at the right keywords and the right hashtags so you can increase your chances of being found within the search. Share your content Sharing your content allows people to find more about you and takes them to your website. The aim of social media is to connect with your audience online. But connecting with them offline as well through opt-ins and lead magnets. Get the timing right Make sure you are using your insights. Find out when your audience is online and deliver your message on social media at that time when your people are present and most likely to see your posts. You can do that by using a social scheduling platform like MeetEdgar or Missinglettr to help you schedule your posts on your social channels. Final takeaway Social media is a great way for us to promote our business. Start building your presence profile by profile and remember to continually review your insights and work out what types of posts are working for you and create more of those. Highlights: 0:00 Introduction0:30 Tips that will help you get results on social media0:46 Most people expect a social presence 1:20 Choose the right platforms1:50 Write for your audience not for you2:25 Use visuals and brand your posts3:10 Use video to educate and inspire your audience3:55 Use relevant hashtags4:22 Share your content4:45 Get the timing right5:15 Social media is a great way to promote our business 5:45 Thank you for listening and subscribe to the Talk Podcast Resources Mentioned in the Podcast: (Where appropriate, we use affiliate links.) Canva MeetEdgar Missinglettr Display Purposes Other Resources Linda's Suite of Marketing and Business Products  Join The Marketing Circle  Book a Coaching Session with Linda  Contact Linda  Follow Linda Website  Facebook  Twitter Instagram About Linda Reed-Enever: Linda Reed-Enever is an Ideas and Marketing Strategist who boasts a unique knack for helping businesses and individuals tap into their marketing, branding, and business potential. She draws on both her educational background and over 20 years of experience in the marketing and public relations industry to help businesses and individuals through one-on-one coaching, courses, webinars, training, and other tools. Linda's expertise encompasses innovative ideas that span marketing, public relations, course creation, social media, marketing automation, and branding. She has an incredible eye for visual content and a talent for simplifying complex topics to help business owners build their profile, their brand, and their expertise.

Business growth is an ongoing process that requires patience, consistency, and strategy. There's no surefire formula for instant success, but you can boost your business with proven ways to reach growth milestones that can catapult your business to success. If you're looking to grow your small business, then you're in luck! Here are 10 small business marketing tips that will help you get started. By following these simple steps, you'll be on your way to success. These marketing tips are some of the strategies I have used to grow the companies I lead at Enever Group as well as those of my clients. So why not give them a try? You never know – they might just work wonders for your business! 10 Marketing Tips to Grow Your Business: Create a marketing plan Everything starts with a great plan. So when we're starting to create our marketing, we need to plan out what our campaigns and activities are going to look like and how they are going to be published. Take a look at the next twelve months and start to plan out what you're going to share. This is where our marketing planner comes in handy. Look at the theme of each month, then plan out your newsletter, podcast, blog post, and social media tips that you can share around those themes. If you break it down to themes for each month, then creating the content is not going to be so overwhelming. Use social media to your advantage There is an amazing audience in front of social media and quite often now a bigger audience than the general media is because most people are accessing multiple social channels from their devices on a daily basis. We want to be able to tap into that. Look at where our audience is hanging out. Look at the demographics of each of the social channels if it matches your audience. And then make sure that we secure our social media real estate. When we start to put our marketing plan, we're also going to build our presence on each one of those platforms. Create engaging evergreen content Unless your business is all about running new workshops each and every month, chances are your content can be shared over and over again. So make sure that you create good, engaging evergreen content. These are things like your top tips, your how-to's, videos, and social posts that can be repurposed and can go out again and again. The advantage of having good evergreen content means that you can keep sharing content even when you don't have time to market. We use an amazing tool called MeetEdgar that allows us to schedule evergreen content that can go out on autopilot. Publish useful content on your website As you're creating content like blog posts, podcasts, articles, or ebooks, make sure that these are published on your website. Make sure you are creating content for every video and podcast that goes out and that everything you put out on the web goes back to your website. This way, your website is not only getting updated but it's also getting ranked for keywords from that content. Invest time in SEO Eventually you might need an SEO strategy, but right now, make sure you're investing your time in SEO. You're selecting a keyword for your blog post. You're making sure that you make the most of that keyword. You've optimized it. We use a tool called Frase to help us do that and make sure that we get the most out of it. There's another handy tool called Bramework which helps you create content based on keywords. Target the right audience Make sure you're talking to your ideal client, to the customer that is going to be working for you. You don't want to be talking to everyone. You want to be talking to the people who are going to buy from you and work with you. Target the people who are going to be engaged in the content you create and will see the value of it. Get involved in online communities Get involved in online communities that have your audience. Talk to them and make sure that you are educating your market. Share your tips and knowledge, and in the process, this allows people to see you as an expert. Sharing knowledge allows you to build that "know, like and trust" factor that people want. Don't forget your offline communities too You want to make sure that you delve into your offline communities as well. Networking with people will allow them to see the face of your business. Get out there and network where you possibly can. Who knows, you might be able to get some guest speaking opportunities which will help you build your profile even further. Make use of e-mail marketing We own two things on the Internet. One is our website and the other one is our email list, so make the most of it. Make sure that you are putting into your marketing plan the opportunity to have really good lead magnets and opt-in. Nurture people through good, strong nurture sequences through their e-mail. Make sure you're sending out a good newsletter on a regular basis, updating people on the stuff that you have. Track your results, review, and re-test your strategy Quite often people come to me for marketing help and they say things are not working, but they're not tracking the results of the thing that they've put out on their websites. Make sure you've got Google Analytics installed and you're checking where your traffic is coming from. Make sure you're looking at the insights on your Facebook, YouTube, and other social posts. Check the time when you are delivering your content making sure your audience is present. And if anything is not working, then tweak it. If you're not getting the right results, then change the message and adjust. Highlights: 0:00 Introduction0:30 Ten marketing tips and ideas to grow your business0:50 Create a marketing plan1:20 Use social media to your advantage1:58 Create engaging evergreen content2:52 Publish useful content on your website3:30 Invest time in SEO4:10 Target the right audience4:30 Get involved in online communities5:00 Don't forget your offline communities too5:20 Make use of e-mail marketing5:50 Track your results, review, and re-test your strategy 6:52 Thank you for listening and subscribe to the Talk Podcast Resources Mentioned in the Podcast: (Where appropriate, we use affiliate links.) MeetEdgar Frase Bramework The Marketing Planner Other Resources Linda's Suite of Marketing and Business Products  Join The Marketing Circle  Book a Coaching Session with Linda  Contact Linda Follow Linda: Website  Facebook  Twitter Instagram About Linda Reed-Enever: Linda Reed-Enever is an Ideas and Marketing Strategist who boasts a unique knack for helping businesses and individuals tap into their marketing, branding, and business potential. She draws on both her educational background and over 20 years of experience in the marketing and public relations industry to help businesses and individuals through one-on-one coaching, courses, webinars, training, and other tools.Linda's expertise encompasses innovative ideas that span marketing, public relations, course creation, social media, marketing automation, and branding. She has an incredible eye for visual content and a talent for simplifying complex topics to help business owners build their profile, their brand, and their expertise.

Marketing for your business is an ongoing task. You do it consistently to get the results you need to put your business on track to where you want it to be. There is no way around it. However, there are days when we absolutely don't feel like doing anything marketing at all. We're down on our mojo and we sometimes beat ourselves up. Please don't, because you know what, it happens to the best of us. Yes, even to marketers like myself. Often, these feelings are normal and temporary, triggered by a busier-than-usual routine. Maybe you needed to focus on other stuff for the business like operations or sales or there's a particular client that needs your focused attention. When this happens, marketing often gets to the back of our to-do list and that's absolutely okay. During periods like this though, it's important to have strategies put in place to make sure marketing still happens for your business. This way, your business and brand is still continually put out there for people to see. Tips to market your business even when you don't feel like it: Start with good solid evergreen content that you can automateEvergreen content are topics that stay relevant and valuable over time. These are your blog posts, videos, podcasts, or other forms of content that you can go back and share again through automation. When your moments hit, you can rely on your evergreen content by using tools like MeetEdgar or Missinglettr to continue to turn up for you. You need a well-rested breakWe all need a break from our business from time to time. Taking time off and stepping away from social media can work really well for us. Take a break and get a bit off a rest in is far better than being drudgy doing your marketing, Taking a break could be the best thing for your business and your health. Look into outsourcing some of the marketing tasksThis is especially when you're too busy that you don't have time to do the marketing side of your business. It's great that you're focusing on the things that you do best, but marketing your business still needs to be done. This is where outsourcing some of the marketing tasks that you don't have time doing can come in handy. Get a fresh set of eyesWhether it's bouncing ideas off a friend or trusted colleague, or better yet hiring a marketing coach who has years of experience doing marketing, or joining a community like The Marketing Circle. This allows you to do a brainstorming session so that you can get ideas what other s are doing in the industry, what's working, and how it can work for you. Go back and look at what worked in the pastLook at your insights and see what worked in the past for your business. Maybe it can spark a new idea for you to help yu get that marketing mojo back. So look at your trends and see what you did this time last year, for example. Take notes of questions people are asking youThis is great at all times but especially when your mojo is low. If you're being asked similar questions over and over, your market is telling you what they want to know. And this can be a great start on working a how-to piece that help you get motivated again. Read your testimonialsThe testimonials that people have left you tell you why you're good at what you do. They ate there to motivate you when you're feeling low. They're a reminder about why you're doing what you're doing. Try and look at what you did to attract that particular person to your business. How did you serve them? Replicate that marketing strategy again to attract more of thos people. Look at how you've changed Change can be a good thing for your business. But too much change at short periods of time can be overwhelming. This might be the reason why you're overwhelmed. Can it be that you can't keep up with the pace of the changes you're making?Maybe it's right to take a step back and review the old techniques that still work, or worked better. Quite often, the stuff that worked in the past are the same things that will work again and again. Highlights: 0:00 Welcome to the Talk Podcast 0:30 Marketing when you don't feel like it 0:45 Most of you didn't get into business to become marketers 0:55 Strategies that you can use until you get your mojo back 1:02 Automation with evergreen content 1:28 You can use tools like MeetEdgar and Missinglettr 1:42 Sometimes you need a break 2:27 Maybe it's time to look at outsourcing 2:40 Get a set fresh of eyes like a marketing coach 3:00 Or join a community like The Marketing Circle 3:47 Go back and look at what worked in the past 4:12 Take notes of questions people are asking you 4:30 Read your testimonials 5:10 Go back to old techiniques that worked in the past 5:35 Thank you for listening and subscribe to the Talk Podcast Resources Mentioned in the Podcast: (Where appropriate, we use affiliate links.) MeetEdgar Missinglettr The Marketing Circle Other Resources Linda's Suite of Marketing and Business Products  Join The Marketing Circle  Book a Coaching Session with Linda  Contact Linda Follow Linda: Website  Facebook  Twitter Instagram About Linda Reed-Enever: Linda Reed-Enever is an Ideas and Marketing Strategist who boasts a unique knack for helping businesses and individuals tap into their marketing, branding, and business potential. She draws on both her educational background and over 20 years of experience in the marketing and public relations industry to help businesses and individuals through one-on-one coaching, courses, webinars, training, and other tools. Linda's expertise encompasses innovative ideas that span marketing, public relations, course creation, social media, marketing automation, and branding. She has an incredible eye for visual content and a talent for simplifying complex topics to help business owners build their profile, their brand, and their expertise.

A newsletter is a powerful marketing tool and one we should be using as we attract our audience to our lists. Newsletters can be fun, informative and whatever you make them, but they can also daunting which is why we are sharing our newsletter formula with you so you can include the power of newsletters in your marketing. The Formula for a Newsletter is simple, but it can leave many business owners wondering what to do and where to start, so it is important to have your ducks in a row when you want to create a newsletter for your business. Choose a mailing platform Of course, to send your newsletter, you will need a mailing platform. MailerLite is our favourite. MailerLite is an email marketing software designed to help people of all skill levels create professional and personalised marketing campaigns on their own. Set your marketing list This will be the audience for your newsletter. Make sure this list is opted-in which means that the recipient has subscribed to receive your newsletter, otherwise you will be tagged as spam. Have the right permissions before sending out any email. Segmented lists When you have your lists, make sure these are segmented to the right audience correctly. For example, we have specific lists for Enever Group, The Course Creators Circle, Business Business Business so that the newsletter only goes out to the designated recipient. Choose a campaign name This will cover the topic of the newsletter, like a summary of what is your email about. Put in your header and brand The header should include the name of the newsletter, date, and tagline. It is good to include extra links that can help people like a menu navigation to connect with you and find other resources. Your introduction This is a note to your readers about what has been happening in the past week/month etc since you last touched base. Use this section to tell your story so they can engage with you and your business. Also include the topic of the newsletter and why you have selected the content to go in it. Content that has a purpose for the subscriber People joined your newsletter to stay up to date and learn things from you so make sure that you include that in your newsletter. This may include helpful articles from your blog, product advice or promotions, useful infographics made on Canva, Youtube videos that are relevant, and any upcoming events that you have. Promotional ideas Your newsletter is a way to communicate with your customers and build a relationship, so you don't want to fill your newsletter with promotional material. However, once in a while it's okay to add a special coupon, mention a new product launch or refer-a-friend promotion: Final thoughts To get a format of how the newsletter is done effectively you can download my Formula of a Newsletter Cheatsheet which is free and inside your Marketing Planner is the Newsletter template ready for you to create your own...

Images "speak" a different language than words and they convey messages faster, too. That's why one of the most important things you can do to put a finishing touch on any piece of content is to add an image. One of your goals is to create content that gets noticed and read, and great images make people stop and look. Images don't just draw viewers - they boost understanding (and retention). But not everyone is a photographer or has an unlimited image library at their fingertips and that is where stock and royalty-free images come in. How to find and use stock and royalty-free images in your marketing (with some handy search tips too): Stock, Royalty-Free and Public Domain Images: There are three types of images online - stock images, royalty-free images, and public domain images. Most of the time, all three types of images are referred to as stock images, but there are a few differences between the three. •Stock images have limited usage rights. You need to specify how you plan to use the stock image and use it only for that purpose. For example, if you purchased a stock image for an advertisement, you can't repurpose and use it on any of your pages. •Royalty-free images are less expensive and you can use them several times on different projects without needing to shell out more money. Royalty-free images are also high-quality, but they don't have the same resale restrictions that stock photos do. This means you will probably find the same image elsewhere on the web. •Public domain images are photos that you or a photographer you hired took. Public domain photos have no rights reserved and no usage conditions. You can change them, reuse them and place them anywhere without any extra cost or required attribution. They can be found under the creative commons licence on sites like Pixabay, Unsplash, etc. Great Images start with a goal When creating images for our marketing just like the words we need to look at the goal for the message the image will share will it: •Entertain - these images provoke smiles and spread goodwill •Educate - these images share information and build authority •Provoke - these images surprise and prompt an action •Inspire - these images evoke emotion, encourage, or uplift By knowing your image goal your image creation and search journey will be easier. Freemium Image Sites: Many of these photographs are free from copyright restrictions or licensed under creative commons public domain dedication. This means that you can copy, modify, distribute and perform the work, even for commercial purposes, all without asking permission. However, some photos may require attribution. We've done our best to identify which license(s) they fall under, but we still advise you to do your own research and determine how these images can be used. •Pixabay: Pixabay offers a large collection of free stock photos, vectors and art illustrations. All photos are released under Creative Commons CC0. •Picjumbo Picjumbo is a collection of totally free photos for your commercial & personal works. New photos are added daily from a wide variety of categories including abstract, fashion, nature, technology and much more. •FoodiesFeed: FoodiesFeed offers thousands of beautiful realistic free food pictures in ...

It's certainly not a coincidence that so much of what we share online today is picture related. There's just so much information around us that we cannot possibly remember it all in a limited amount of time. Using infographics to convey figures and data will help people absorb information in a much more efficient way. A way of presenting information in a visually appealing and memorable form, infographics allow your audience to engage quickly, gain insight, and absorb relevant information in bite-sized pieces, while also offering a variation within your content marketing strategy. What is an infographic? Infographics are graphic visual representations of information, data, or knowledge, intended to present complex information quickly and clearly. There's a consensus that "a good infographic is worth a thousand words," providing an effective way to convert information into a memorable and visually appealing form. For marketers, infographics offer a different way to engage your audience. However, some information lends itself more to infographics than others and there are tips for using them to the best effect. Why are they so popular? In many ways, the infographic has been around since the dawn of time. Think about those paintings that cavemen etched into walls or the hieroglyphics used by the Egyptians. All these are infographics that tell a story or impart information using pictures. The last decade or so has seen a steady rise in the use of infographics for content marketing in a bid to educate, entertain and engage an audience. Infographics are now one of the most popular types of images for marketers, with 30% of content creators crafting their own original infographic images. Why? Because, according to statistics, infographics cater to the way we process information: •90% of information sent to the brain is visual. (MIT) •65% of people are visual learners. (Pearson) •99% of all sensory information is filtered out by the brain almost immediately. This means that only 1% of information actually gets through to the brain. Infographics are in this 1%. (QUE Publishing) Meanwhile, in content marketing terms: •Content with relevant images gets 94% more views than content without relevant images. (Quick Sprout) •42% of marketers reported that infographics and other original graphics were the most engaging. This was higher than any other form of visual content. (Venngage) •Infographics can increase web traffic by 12%. (Demand Gen Report) •81% of people only skim the content they read online. The average user reads 20-28% of words during an average visit. (NN Group) •Infographics are liked and shared on social media three times more than any other type of content. (NN Group) When to use an infographic? Like any content, using infographics is all about offering them in the right place at the right time. So here's a quick checklist of when you might consider using an infographic: •When there are lots of data - Infographics are a great way of converting data and statistics into a visually compelling form. •If the information is hard to understand in written form - If your information is complex when written or hard to get your head around due to the numbers and statistics involved, an infographic may be a more effective way to tell the story. •If you haven't used too many recently - Infographics are part of a wider content strategy, and as such should be used sparing...

Statistics aid marketers and business owners to rely not just on their intuition, but to make informed decisions based on real data analysis. In PR for example, readers and journalists love stats because statistics gives your writing power and authority no other tool can because they are treated as facts, and facts are real. Freed of all the squishiness and ambiguity of words, numbers and statistics are powerful pieces of evidence that can effectively strengthen any argument. However, overdoing it can also have a negative impact. Content that is also just full of only statistics takes away real value for engagement. So we've round up a list of best practices for using statistics when making your content. Best practices for using stats in your writing: •Use authoritative sources Good research using authoritative sources is one of the easiest ways to build your credibility. When blogging, using Facebook Live or even when creating memes and infographics, seek out relevant, timely information from a reliable source. These sources include reputable news outlets, government websites and industry bodies. •Make sure statistics are timely Relevant, timely statistics are a great way of adding weight to any argument or theory you propose in your content. Again these can be derived from reliable sources, such as published studies, government data, industry insights, news sites and more. When you stumble across a statistic in other people's content and wish to use it, try to go directly to the source to find the context of what was said, and don't forget to cite your source. •Fact check It's all well and good to reel out reams of facts, stats and research, but it's also critical to ensure what you publish is accurate and reflected in the right context. In other words, fact check and link people to the place where the information is coming from so they can also see it for themselves, should they wish. Citing incorrect or inaccurate data, statistics and facts has the potential to produce the opposite effect of credibility, damaging your reputation as an authoritative source. •Quote when you can A well-used, well-timed quote can work wonders to increase the authority of your content. For example, this is a great intro to a blog about the value of content, using a seminal quote by Bill Gates... "Back in 1996 Microsoft founder Bill Gates gazed into the crystal ball of the then-fledgling internet and penned an essay entitled "Content is king." He kicked off with the bold words: "Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting." Twenty years down the track it's evident how right he was. Content has become one of the major strategies employed by brands to engage with consumers, highlight their expertise and establish a voice for the brand. Highlights: 0:00 Introduction 0:20 What Statistics can do for Marketing 1:00 Best practices for using statistics 1:10 Use authoritative sources 1:55 Make sure they are timely 3:00 Fact check and make sure it is accurate by citing sources 3:35 Quote when you can 4:30 Top tips recap 5:10 Where to find great statistics 6:05 Join the Marketing Circle 6:15 Subscribe for the next podcast episode Resources Mentioned in the Podcast: (Where appropriate, we use affiliate...

Creating a video series gives your potential customer a series of bite-size information that they can research and get to know you through, developing trust and familiarity before they buy or rebuy from you. There are two forms of videos: •Short-form video is any video under 10 minutes. Even shorter videos are commonly referred to as snackable videos or snackable content, and these include Instagram Stories and Tiktok - probably the majority of the video content seen on social media. •Long-form video is any video over 10 minutes. This can include live Q&A sessions, webinars, speaker conference recordings, etc. Though branded long-form video rarely gets the same level of mass appeal as short-form, long-form does a great job engaging fans and growing brand awareness. So where do you come up with ideas for your series: •Questions asked by clients - If your clients are asking them, potential ones will be too. •Business FAQ page - This might be your how-to demo or step-by-step instructions. •Forums and Facebook Groups - in your keywords and see what people are asking •How to's and handy tips - What you do or your customer need to do with your product or service •Interviews with industry leaders or clients - Excellent to show knowledge and expertise and reach a wider audience •Content from your blog - A goldmine of content already waiting to be turned into a series •Presentations - If you've presented at a workshop or event, look into using that content and turning it into a video Highlights: 0:00 Introduction 0:30 Creating a video series that people can find when searching for what you do 0:35 How video series work 0:45 Where can you release your video series 1:20 Two ways to create video series 1:25 Long-form videos 1:40 Short-form videos 1:50 How video series helps you market your business 2:10 Ideas for your video series 2:25 Questions asked by clients 2:45 Business FAQs page 2:55 Forums and Facebook Groups 3:25 How-tos and handy tips 4:00 Interviews with industry leaders and clients 4:45 Content from your blog 4:57 Presentations 5:15 Join the Marketing Circle 5:33 Subscribe for the next podcast episode Resources Mentioned in the Podcast: •Time Blocking Planning Sheets •AnswerThePublic •Quora Other Resources Linda's Suite of Marketing and Business Products Join The Marketing Circle Book a Coaching Session with Linda Contact Linda Follow Linda: Website Facebook Twitter

Building relationships and customer loyalty by showing how grateful you are for your customer's business is the foundation of appreciation marketing. It is about expressing genuine gratitude for their patronage of your products and services. Appreciation marketing combines great customer service with marketing that is designed to build strong, ongoing relationships. In practice, appreciation marketing extends from loyalty discounts and VIP-only deals to simple thank you notes or messages, but the goal is to make your customers feel valued. With appreciation marketing, not only will your customers feel that their business is valued, but they'll likely remember your business when they're ready to buy again. 10 Ways to Employ Appreciation Marketing in Your Business: •A simple thank you. The very act of saying thank you goes a long way-thanking the audience who choose to follow your RSS blog feed or offering a simple thank you as part of your receipt or invoicing process. •Loyalty programs. Loyalty programs are a strong element of appreciation marketing, recognising the customers who stick with you. Whether it's a discount after a number of purchases or a gift when purchases reach a certain value, they recognise the customers and audience who stick with you. •VIP deals. Deals and incentives for the specific audience or clientele who are your regulars allow them to feel special. You can apply VIP deals to your higher paying members or your long-standing customers, but they are about offering something a little extra in recognition of the important place they take in your business. •Early-bird discounts. This may not sound like appreciation marketing but it's an effective way of recognising the customers who get behind an initiative in its early days. For a business, early-bird discounts help build sales momentum, but for the client they allow them to feel valued and special while also offering a very real financial incentive. •Thank you gifts. Whether it's at Christmas or when a customer indulges in a big spend with your business, a little thank you gift tucked into their order or an extra service on top of what they have bought is another great way of showing your appreciation for their patronage. •Celebrating your milestones. An engaged client or audience is with you for the business ride, so when you celebrate a milestone in business like an anniversary, a major achievement or expansion, share the love with a bonus offer, gift or discount. •Bring a friend reward. If you're looking to build membership or patronage, incentives that offer clients a discount, free item or recognition for "bringing a friend" work particularly well. They also recognise those clients who positively speak of you. •Simple social media. Don't forget simple social media in your appreciation marketing strategy. A nice meme on Facebook or Instagram that says thanks for sticking with us, thanks for your feedback, thanks to all our valued clientele, or even thanks to all our great staff is a simple yet effective way of expressing your gratitude. •Thanks for the referral. This just makes good business sense, but if someone provides a positive review, writes a testimonial or refers other clients to you, don't forget to reach out and thank them in a personal way. It can be by reciprocating the favour in business, or a simple, yet personalised email or card that says you appreciate what they have done. •Celebrating their moments. If you happen to know your customers have reached a personal milestone, like a birthday or an anniversary of their patronage with you, reach out with a deal or a personalised card to recognise their moment. There's a great old saying-give and you shall...

Sometimes it feels like we don't have enough hours or even minutes of the day to do all the things we need to do, let alone accomplish. For business owners especially, we're running after one task after another that we sometimes feel like we hardly got anything done. And with operations and sales getting much of the priority, marketing often gets tossed at the back of the to-do list. This is why I have introduced the 5-Minute Marketing Technique. The 5-Minute Marketing is about making the most of those tiny intervals that pop up in your day and using them to build foundations for marketing. It's about brainstorming little ideas that you can, later on, turn into big ones. It's about doing small steps every day that will help achieve the bigger picture. Some tips to help you with 5-Minute Marketing: •Be realistic. Not all 5-minute marketing ideas will be brilliant but writing them down allows you to find some value in those ideas later on, and then make room for other ideas to pop up. •Start looking for 5-minute windows throughout your day. Maybe that could be waiting for your appointment, making a cup of tea, or the little time you are waiting for a client call or picking the kids up from school. Use these blocks and stick to just five minutes. •Time blocking. Note the times in your day and week when you can get those 5 minutes. Look for those moments throughout your day and note them down. You'd be surprised that you start to notice when you have those 5 minutes and use it as an opportunity to work on marketing for your business. That said, here are Five Minute Marketing ideas for your business: •Use the 5-Minute Marketing Deck to get prompts and ideas to help you make marketing part of your day. •Brainstorm ideas and topics on what you want to do or work on. •Do some keyword research and hashtags using VidIQ to get content ideas. •Program or schedule social posts using MeetEdgar or Missinglettr. Want to learn more about the 5-Minute Marketing Technique and get more ideas on how to use the technique as part of your daily routine, you can check out the 5-Minute Marketing Course at the Enever Group Academy or join the Marketing Circle. It is amazing what we can come up with and create in 5 minutes when we try! Highlights: 0:00 Introduction 0:20 How to use the 5-Minute Marketing Technique within your day 0:55 Start with the mindset and be realistic 1:30 Look for 5-minute windows within your day 2:00 Keep your expectations real 2:15 Time blocking 3:10 5-Minute Marketing Deck 3:20 Brainstorm a list of ideas and topics 4:15 Enever Group Business Academy 4:35 Subscribe for the next podcast episode Resources Mentioned in the Podcast: (Where appropriate, we use affiliate links.) •Time Blocking Planning Sheets •5-Minute Marketing...

Email is a reliable marketing channel, and even in a world where new social media platforms seem to pop out of the woodwork, email consistently delivers top results. Emails are received and sent every day. Branding your email gives you a great opportunity to promote and market your brand while doing the day-to-day operations of the business. But is your email account marketing ready? Below are the components of the best practices to make sure your email is ready for your business/s marketing activities. Check your email setup Your "from name" at least needs to be your full name including your business name. This is another opportunity to build your brand. Make sure the spelling is correct and there are capital letters and most of all no nicknames. Send your email from an address that uses your domain name An email coming from your domain name is given more value and respect than those sent from a generic account like Gmail or Hotmail. You have invested in hosting your website so make sure you market it with your email using the same domain details. Use your signature in every email A good signature block is key to email success. It engages and connects your client. Make sure that your signature block includes your logo, contact details, social media accounts, and any tagline to make your brand stick. Marketing with your email signature Your email signature is like your business card, providing an important part of your brand and presenting a great opportunity to market and promote what you do. Your email signature is more than a sign-off and contact details, so what should be included? •Your Name and Contact Details: It may sound obvious but contact details are key to a potential client being able to reach you, so make sure they are clearly featured in all correspondence, including your email signature, with your email, website and phone number among the critical details. Tip: Make sure your email and phone number are clickable •Your logo: Your logo is your brand and the visual cue that people connect with your business, so make sure you use it in your email to capture the attention of the visual reader and reinforce your professional image. •Tagline: A Tagline is an extension of your business name, for example at Business Business Business we use the tagline "Learn Connect Network Do". A tagline provides the email recipient with a further explanation about what your business does and presents a clearer picture of who you are. •Social Media: Social media is a great way for prospective clients to connect with you if they want to follow what you do. It also allows them to see how you operate without feeling the need for commitment, so make sure the channels you use are included in your signature, allowing your prospects and customers to connect. If you use a tool like Wisestamp you can even include your latest social media update from your favourite channel. •Accreditations: Accreditations and awards add to your credibility so if you have them and they are current, make sure you add them to your signature. •A product or event: If you have a new product out or event coming up, put it in your email signature so people can know about it. It is easy to forget and think that people "know" about that product or event we are working...

Instagram is the go-to place for hundreds of millions of people to share their photos, videos, and stories every single day. In this post, we'll dive into how you can use Instagram for your small business and show you how you can connect with your audience on the platform. Learning how to be successful on Instagram is not just about follower count. Instead, success comes from engaged audiences and great content. That's why I've put together a simple but highly effective guide on how to be successful on Instagram. Follow these Instagram success tips to boost your strategy. Here are my top Instagram tips: •Like all platforms, big numbers are not essential it is about connecting with the right audience. •Set up your templates on Canva so you can create on-brand images easily. •Do your hashtag research with tools like DisplayPurposes and Hashtagify. •Use an automation tool to plan ahead like MeetEdgar so you can be active without having to always be there. •Engagement converts to following so make sure you engage with your audience. So, what are the components of a great Instagram post? Captions encourage people to engage Whichever social media platform you're using, the caption should invite people to engage. The same, of course, is true of Instagram. Short titles, and key phrases associated with the image you're sharing, provide the viewer with something they can remember easily. Asking questions in the caption will encourage viewers to comment, which in turn can spark conversations between users and raise brand awareness. Images that match your brand Instagram is a visual platform and that makes it essential to make sure that the images we share are on-brand. Take your time to create templates, plan your fonts and colours so that when you start creating content it is on brand and #instagood! A call to action There are several different calls to action you can use in an Instagram caption. You can ask a question or request your followers to share related stories in the comments. These can be great for developing an interest or sparking debate. As clickable links in captions are currently not possible, you should try and direct users to the link in your Instagram bio, if you have one. Instagram contests are also a great idea to spread the word about your brand. Feature a specific hashtag in your caption, and encourage your followers to post their own images using the hashtag. Good use of hashtags Depending on the industry you're in, there are popular Instagram hashtags that can be used to get more visibility on your photos. Tools like Display Purposes and Hastgaify will give you a filtered list of tags based on relevance or you can use a google search just be careful of banned hashtags Some of the most trendy Instagram hashtags you'll find include: #tbt (throwback Thursday), #instadaily, #photooftheday, #instagood. Keep in mind: Don't go nuts with your hashtags! A hashtag paragraph, as I like to call it, at the bottom of your photo is not savvy. It can look a little overzealous and cluttered. Just because you can add 30 tags does not mean you...

Twitter is a fast-paced and engaged community of passionate users, and worth considering tapping into. It is quick and passionate, with instant engagement among its subscribers that's why it's one of the most used platforms for news. Journalists give real-time updates on breaking news stories via Twitter. Twitter is the original short-form content platform, but there's only so much you can say in 240 characters. The value of the message, however, is as significant as the way you deliver it to your audience. But with the fast-paced environment of Twitter, some business owners find it overwhelming. So how do you effectively use it for your business? Elements of Great Tweets •Keep it simple. With only 240 characters, you have to keep your message concise and straight to the point. Make sure it doesn't confuse people so that you get a higher chance to be re-tweeted. Enhance the tweet. Adding a video, image, or link to an article that relates to tweets provides more content and context for the tweet. •Tone and style. Have a conversation with your Twitter audience. Build that human to human connection even if it's just as short as a tweet. Avoid the jargon when possible to avoid confusion. •Call to action. Make it easy for your audience to re-tweet your messages or share your posts. Create an engagement with your audience •Use hashtags correctly. Hashtags are synonymous with Twitter, so it's worth doing your research to understand how they're being used and which are most closely related to your products and services. Use a tool like Hashtagify, DisplayPurposes or MissingLettr to identify hashtags most closely related to your target keywords and those used in relation to them. Build and Optimise Your Twitter Profile Twitter is not as scary as it is ought to be. With the right tools, you can use Twitter to connect and engage with your audience. So go ahead, sign up for a Twitter account if you haven't already, build your profile, and start sharing and engaging with your audience. Here's your Twitter to-do list: •Optimise your profile if you have not already earlier in the challenge •Follow leaders and key stakeholders in your field •Let your people know you are on Twitter •Engage with those people you follow •Retweet a few tweets •Install Twitter on your phone so you can make it part of your day Want to get other tips like this and more? Join me inside the Marketing Circle where we talk and work on all things marketing and business. Highlights: 0:00 Introduction 0:25 What makes a great tweet? 0:35 What is Twitter? 0:40 How Twitter is being used in news 1:10 Why journalists come to Twitter for stories 1:35 Considerations for writing your tweets 1:50 Keeping things simple 2:15 How to extend your 240 character limit 2:30 Twitter is the original short-form content platform 2:45 Keep your jargon out of your tweets 2:55 Tone and style of your tweets 3:20 Remember that tweets move fast 3:40 Call to action 4:25 Hashtags using Hashtagify, Display Purposes, Rytetag 4:40 What do hashtags do? 5:00 Using a tool called Missinglettr to share and curate content on Twitter 5:35 A Twitter to-do list to build and optimise your profile 6:30 Twitter is not as scary as it is ought to be 6:45 A recap and tying it all...

One of the first things to do when starting your business or launching your brand is to create your profiles on social media.However, when you start creating profiles on social media, it's not always easy to know where to begin. With dozens of prominent platforms from Facebook, Twitter, Instagram, Tiktok, and Linkedin, many business owners wonder if the effort is worthwhile and if they should have accounts on each platform.Considering that social media platforms attract a lot of users each day, there's definitely an opportunity to gain exposure. And while you don't need to start using them all at once securing your social media real estate - your user names, handles, unique URLs - are important right from the start.So, here are my tips to make sure you secure your social media real estate •Start one platform at a time. If you've used some of the social media platforms already, then figure out if your potential audience is using the same. You can start from there since you are already familiar with the platform. •Secure your brand assets. Get your user names, vanity profile, and unique URLs. This is to make sure no one else will grab them in the future, especially when it's a personal profile for your coaching or consultancy. •Brand your profile. Give your account a professional look by putting brand. Put your logo, cover image, bio, and other profile information to make sure anyone who finds it will start recognising your business or brand. •Call to action. If you're not ready to post anything yet, lead them to your newsletter, website, or other places where they can find you. •Other platforms. Now that you started with one, discover where else your people are hanging out or what platforms are your competitors using. Then you can slowly add more social media accounts. •Automation. Once you've signed up for the social platforms that you need, you can now begin the process of automating your social posts and updates. This is especially helpful for all your evergreen content. Use a tool like MissingLettr or MeetEdgar to automate your social media content to make sure your accounts are always active and people can engage with you.Final ThoughtsBuilding your personal brand on social media takes some time and work, but when done right, you could land your next client, job opportunity, or valuable connections.Want to get more tips like this?Join me inside the Marketing Circle where we talk and work on all things marketing and business.Highlights:0:00 Introduction0:30 Reasons to secure our social media real estate0:40 Protect our brand and business identity1:00 Start one platform at a time1:30 Get your user name, vanity profiles, URL, etc1:50 Personal handles for coaches or consultants2:05 Secure your brand assets2:15 Brand your social profile by putting a logo, cover image, bio, about us, etc.2:45 If you're not ready to post anything yet, lead them to a newsletter or other call to action3:15 Talk to your people and find out where they are hanging out on social media3:45 Study your competitors as well4:15 Automating your social updates like MissingLetter and MeetEdgar4:35 Focus on one social media one at a time and...

It may be one of the oldest forms of digital communication, but email still reigns supreme when it comes to engaging and connecting with your audience. Yes, there are newer methods of communicating with your audiences like social media, live chat, and many others. However, with a user base of over 4 billion people, email is the king of marketing channels, especially when you want a more personal approach. So, what is Email Marketing? Email marketing is sending commercial emails to a list of contacts who have given their express permission to receive email communications from you. You can use email marketing to inform your contacts, drive sales, and build a community around your brand, generate lists, or simply have a conversation like with a newsletter. Emails can be promotional, informational, or serve a specific purpose in the buyer's journey. You can use the nurture sequences to take your audience on a journey through emails. Best Practices for Email Marketing Modern email marketing has moved away from one-size-fits-all mass mailings and instead focuses on consent, segmentation, and personalization. We need to avoid SPAM at all costs, no matter how enticing it sounds. Our emails will only end up in the spam folders of people and create annoyance. Take the time to build your email list by generating quality leads. Let your audience go on a journey with you by giving them value every step of the way. Make a sale or promotional offer in a way that doesn't come on as a hard sell. And finally, give them the option to subscribe or unsubscribe. Final Thoughts Despite the rise of social, people still use email more than other platforms and it should be a key pillar of your digital marketing strategy. Not doing any email marketing is like leaving money on the table. Want to get other tips like this and more? Join me inside the Marketing Circle where we talk and work on all things marketing and business. Highlights: 0:00 Introduction 0:25 What is an Email? 0:45 Email list and email campaigns 1:15 Education based sequences 1:45 Educating your market through an email sequence 1:50 What is Email Marketing? 2:20 A brief history of email 2:45 The first use of the commercial email 3:35 The advantages of email as a marketing tool 4:05 Tips for building your email list 4:40 Avoid spamming your email list 5:00 What about buying an email list? 5:15 Attracting quality leads by having conversations with our customers 5:25 Opt-in ideas to build your email list 5:45 Doing a challenge for your nurture sequence 6:00 Giving out an ebook for your nurture sequence 6:05 An opt-in spot on your website 6:15 Why email is still the number one communication channel on the Internet 6:35 More lead magnet ideas 6:50 Five criteria to follow when creating your lead magnet 7:53 How many emails should you send? 8:15 How to keep emails that did not take action? 8:46 Tying it all together 9:00 Join the Marketing Circle for more Email Marketing tips Resources Mentioned in the Podcast: (Where appropriate, we use affiliate links.) •

A hashtag or the hash symbol "#" has become an integral part of social media. A hashtag is a label for content on similar topics. It helps others who are interested in a certain topic quickly find content on that same topic. Hashtags have been primarily used for big news stories helping people find them easily. However, small business marketers have also cracked the code and figured out inventive ways to use hashtags. Anyone can create a hashtag. I've created numerous hashtags over the years using it on my social media, articles, and other content. All you do to create a hashtag is think of a word or words that are relevant to your business, then you can start using it in your messages. Usually, you add it to the end of messages. But you could add it anywhere in the message that makes sense, as long as it's readable. Want to get other tips like this and more? Join me inside the Marketing Circle where we talk and work on all things marketing and business. Highlights: 0:00 Introduction 0:17 What is a Hashtag? 0:30 Hashtags have come a long way 0:41 How do we make the most of hashtags in our marketing strategy? 1:00 Webinar on-demand called Behind the Hashtag 1:10 How does a hashtag work? 1:20 How news uses hashtags 1:45 Best practices when using hashtags 2:20 Where to use hashtags 3:40 Tools for hashtags 3:45 More tips, join my webinar on-demand Resources Mentioned in the Podcast: (Where appropriate, we use affiliate links.) •Webinar on Demand: Behind the Hashtag •Displaypurposes •Hashtagify •Ritetag Other Resources Linda's Suite of Marketing and Business Products Join The Marketing Circle Book a Coaching Session with Linda Contact Linda Follow Linda: Website Facebook Twitter Instagram About Linda Reed-Enever: Linda Reed-Enever is an Ideas and Marketing Strategist who boasts a unique knack for helping businesses and individuals tap into their marketing, branding, and business potential. She draws on both her educational background and over 20 years of experience in the marketing and public relations industry to help businesses and individuals through one-on-one coaching, courses, webinars, training, and other tools. Linda's expertise encompasses innovative ideas that span marketing, public relations, course creation, social media, marketing automation, and branding. She has an incredible eye for visual content and a talent for simplifying complex topics to help business...

The answer is YES and I will explain why!Do I have to be the face of my brand? is a question that most business owners will ask themselves, and one that I get asked as a marketing and ideas strategist regularly.Being the face of your brand allows you to build that connection with your audience; it makes your brand more familiar, approachable, and authentic. If you are able to control your brand's image and the narrative around your story, that puts you in an incredibly powerful position to connect and attract the right people you want to work with.We all start somewhere as the face of our business journey. If you head back into my video and photo history, you will see some fails for sure, but they got me to be a little more comfortable on camera and happy to share my flaws and knowledge all at the same time.And while we are on the flaws, we often see our ideal clients never notice. So get out there and share your videos.Want to work with me sharing your message come and join my inner circle inside the Marketing Circle where we talk and work on all things marketingHighlights:0:07 Do I have to put my face out there?0:17 Hesitations on why people don't want to put themselves out there0:35 From experience, my brand started growing the moment I put myself out there0:54 My first few videos starting out1:16 We all start somewhere1:36 Ninety of our clients see the person they want to connect with.1:54 We are in the world of social media, so we have to communicate.2:32 It's that personal connection that clients are seeking2:35 From personal experience on Business, Business, Business3:11 You become part of your brand.3:33 As a challenge, create a piece of yourself putting yourself out there3:58 Share your experience in the comments.Resources:What a Recording Day Looks Like from the Very Start to Finished VideoThe Power of Using Video in Your MediaThe Power of the Selfie in MarketingOther ResourcesLinda's Suite of Marketing and Business ProductsJoin The Marketing CircleBook a Coaching Session with LindaContact LindaFollow Linda:WebsiteFacebookTwitterInstagramAbout Linda Reed-Enever:Linda Reed-Enever is an Ideas and Marketing Strategist who boasts a unique knack for helping businesses and individuals tap into their marketing, branding, and business potential.She draws on both her educational background and over 20 years of experience in the marketing and public relations industry to help businesses and individuals through one-on-one coaching, courses, webinars, training, and other tools.Linda's expertise encompasses innovative ideas that span marketing, public relations, course creation, social media, marketing automation, and branding.She has an incredible eye for visual content and a talent for simplifying complex topics to help business owners build their profile, their brand, and their expertise.

The answer is YES and I will explain why! Do I have to be the face of my brand? is a question that most business owners will ask themselves, and one that I get asked as a marketing and ideas strategist regularly. Being the face of your brand allows you to build that connection with your audience; it makes your brand more familiar, approachable, and authentic. If you are able to control your brand's image and the narrative around your story, that puts you in an incredibly powerful position to connect and attract the right people you want to work with. We all start somewhere as the face of our business journey. If you head back into my video and photo history, you will see some fails for sure, but they got me to be a little more comfortable on camera and happy to share my flaws and knowledge all at the same time. And while we are on the flaws, we often see our ideal clients never notice. So get out there and share your videos. Want to work with me sharing your message come and join my inner circle inside the Marketing Circle where we talk and work on all things marketing Highlights: 0:07 Do I have to put my face out there? 0:17 Hesitations on why people don't want to put themselves out there 0:35 From experience, my brand started growing the moment I put myself out there 0:54 My first few videos starting out 1:16 We all start somewhere 1:36 Ninety of our clients see the person they want to connect with. 1:54 We are in the world of social media, so we have to communicate. 2:32 It's that personal connection that clients are seeking 2:35 From personal experience on Business, Business, Business 3:11 You become part of your brand. 3:33 As a challenge, create a piece of yourself putting yourself out there 3:58 Share your experience in the comments. Resources: •What a Recording Day Looks Like from the Very Start to Finished Video •The Power of Using Video in Your Media •The Power of the Selfie in Marketing Other Resources Linda's Suite of Marketing and Business Products Join The Marketing Circle Book a Coaching Session with Linda Contact Linda Follow Linda: Website Facebook Twitter Instagram About Linda Reed-Enever: Linda Reed-Enever is an Ideas and Marketing Strategist who boasts a unique knack for helping businesses and individuals tap into their marketing, branding, and business potential. She draws on both her educational background and over 20 years of experience in the marketing and public relations industry to help...

Seasonal marketing is an effective way to promote your business. This is the time you can do something special with your clients or customers like offer discounts and prizes. You can make it fun like World Coffee Day or informational during Tax Season.Seasonal marketing content comes every season. And you will have to create content pieces that are specific to the season. The good news is that this content doesn't have to be a one-time use. In this episode, we will talk about tips and strategies on how to make your seasonal content repurposable or evergreen, so that when the next Christmas, Easter, or Valentine's comes, you won't have to start from scratch anymore.Want to get other tips like this and more? Join me inside the Marketing Circle where we talk and work on all things marketing and business.Highlights:0:00 Introduction0:20 Tips on how to make seasonal marketing like Christmas, Easter, Valentine's evergreen or repurposable0:54 When seasonal marketing comes around?1:10 Go through a calendar and search for key dates1:30 Add theme-based marketing1:37 How to write seasonal content that can be reused2:25 Writing blogs that are seasonal3:00 Examples of seasonal content3:20 How to make seasonal content evergreen?3:40 Updating seasonal content when applicable like stats4:05 Join the Marketing Circle for more marketing tipsResources:Evergreen Content: What Is It? And Where Do You Find It?What Is Evergreen Content & 11 Angles You Can Create Some WithCreating Great Content for Social MediaOther ResourcesLinda's Suite of Marketing and Business ProductsJoin The Marketing CircleBook a Coaching Session with LindaContact LindaFollow Linda:WebsiteFacebookTwitterInstagramAbout Linda Reed-Enever:Linda Reed-Enever is an Ideas and Marketing Strategist who boasts a unique knack for helping businesses and individuals tap into their marketing, branding, and business potential.She draws on both her educational background and over 20 years of experience in the marketing and public relations industry to help businesses and individuals through one-on-one coaching, courses, webinars, training, and other tools.Linda's expertise encompasses innovative ideas that span marketing, public relations, course creation, social media, marketing automation, and branding.She has an incredible eye for visual content and a talent for simplifying complex topics to help business owners build their profile, their brand, and their expertise.

Seasonal marketing is an effective way to promote your business. This is the time you can do something special with your clients or customers like offer discounts and prizes. You can make it fun like World Coffee Day or informational during Tax Season. Seasonal marketing content comes every season. And you will have to create content pieces that are specific to the season. The good news is that this content doesn't have to be a one-time use. In this episode, we will talk about tips and strategies on how to make your seasonal content repurposable or evergreen, so that when the next Christmas, Easter, or Valentine's comes, you won't have to start from scratch anymore. Want to get other tips like this and more? Join me inside the Marketing Circle where we talk and work on all things marketing and business. Highlights: 0:00 Introduction 0:20 Tips on how to make seasonal marketing like Christmas, Easter, Valentine's evergreen or repurposable 0:54 When seasonal marketing comes around? 1:10 Go through a calendar and search for key dates 1:30 Add theme-based marketing 1:37 How to write seasonal content that can be reused 2:25 Writing blogs that are seasonal 3:00 Examples of seasonal content 3:20 How to make seasonal content evergreen? 3:40 Updating seasonal content when applicable like stats 4:05 Join the Marketing Circle for more marketing tips Resources: •Evergreen Content: What Is It? And Where Do You Find It? •What Is Evergreen Content & 11 Angles You Can Create Some With •Creating Great Content for Social Media Other Resources Linda's Suite of Marketing and Business Products Join The Marketing Circle Book a Coaching Session with Linda Contact Linda Follow Linda: Website Facebook Twitter Instagram About Linda Reed-Enever: Linda Reed-Enever is an Ideas and Marketing Strategist who boasts a unique knack for helping businesses and individuals tap into their marketing, branding, and business potential. She draws on both her educational background and over 20 years of experience in the marketing and public relations industry to help businesses and individuals through one-on-one coaching, courses, webinars, training, and other tools. Linda's expertise encompasses innovative ideas that span marketing, public relations, course creation, social media, marketing automation, and branding. She has an incredible eye for visual content and a talent for simplifying complex topics to help business owners build their profile, their brand, and their expertise.

Time is a scarce resource, especially for us as business owners.We wear a lot of hats for our business, doing almost everything in the business sometimes creating content is the last thing we want to do.So in this episode of Talk we are going to look at one of my favourite content creating hacks/processes repurposing content and turning the old into new.Repurposing content is an approach that takes existing, published content from your library, and puts a new spin on it by refreshing, remixing, updating, and/or creating something totally new and wonderfully different from it.By breathing new life into your old content, you can maximise the investments you've already made previously, and also give it some much-needed visibility. This is good for your website, social channels, and other assets.New visitors can see what you're putting out and old visitors can be reminded of the relevant information from your evergreen content.Want to get other tips like this and more? Join me inside the Marketing Circle where we talk and work on all things marketing and business.Highlights:0:00 Introduction0:22 One of my favourite topics in the content creation process0:42 What is repurposing content?0:58 Why do we repurpose content?1:23 Ways to repurpose your old content1:40 A handy tool to make an ebook from your blog posts2:20 Making videos from your blog posts3:00 Making short-form content3:25 Breaking down key messages into social media posts3:45 Video tips series4:10 Repurposing your video content5:40 Sharing your evergreen content6:10 Delivering your content through challenges for opt-in6:40 Join my repurposing course and learn more6:55 Using quizzes7:15 Join the Marketing Circle for more marketing tipsResources Mentioned in the Podcast: (Where appropriate, we use affiliate links.)Create an eBook from What You Already Have!DesignrrLumen5InVideoCanvaHeadlinerMeetEdgarSocial MakoOther ResourcesLinda's Suite of Marketing and Business ProductsJoin The Marketing CircleBook a Coaching Session with LindaContact Linda Follow Linda:WebsiteFacebookTwitterInstagramAbout Linda Reed-Enever:Linda Reed-Enever is an Ideas and Marketing Strategist who boasts a unique knack for helping businesses and individuals tap into their marketing, branding, and business potential.She draws on both her educational background and over 20 years of experience in the marketing and public relations industry to help businesses and individuals through one-on-one coaching, courses, webinars, training, and other tools.Linda's expertise encompasses innovative ideas that span marketing, public relations, course creation, social media, marketing automation, and branding.She has an incredible eye for visual content and a talent for simplifying complex topics to help business owners build their profile, their brand, and their expertise.

Time is a scarce resource, especially for us as business owners. We wear a lot of hats for our business, doing almost everything in the business sometimes creating content is the last thing we want to do. So in this episode of Talk we are going to look at one of my favourite content creating hacks/processes repurposing content and turning the old into new. Repurposing content is an approach that takes existing, published content from your library, and puts a new spin on it by refreshing, remixing, updating, and/or creating something totally new and wonderfully different from it. By breathing new life into your old content, you can maximise the investments you've already made previously, and also give it some much-needed visibility. This is good for your website, social channels, and other assets. New visitors can see what you're putting out and old visitors can be reminded of the relevant information from your evergreen content. Want to get other tips like this and more? Join me inside the Marketing Circle where we talk and work on all things marketing and business. Highlights: 0:00 Introduction 0:22 One of my favourite topics in the content creation process 0:42 What is repurposing content? 0:58 Why do we repurpose content? 1:23 Ways to repurpose your old content 1:40 A handy tool to make an ebook from your blog posts 2:20 Making videos from your blog posts 3:00 Making short-form content 3:25 Breaking down key messages into social media posts 3:45 Video tips series 4:10 Repurposing your video content 5:40 Sharing your evergreen content 6:10 Delivering your content through challenges for opt-in 6:40 Join my repurposing course and learn more 6:55 Using quizzes 7:15 Join the Marketing Circle for more marketing tips Resources Mentioned in the Podcast: (Where appropriate, we use affiliate links.) •Create an eBook from What You Already Have! •Designrr •Lumen5 •InVideo •Canva •Headliner •MeetEdgar •Social Mako Other Resources Linda's Suite of Marketing and Business Products Join The Marketing Circle Book a Coaching Session with Linda Contact Linda Follow Linda: Website Facebook

Social Media Cleanups are being mentioned a lot around Facebook at the moment. In this Talk episode, we are going to explore what they are and how you can do one for yourself and your business.Social media is a great tool when it comes to building your expert profile but we all have changed over time. What we posted on our social profiles in the past may no longer be true to where we are in business and life today.Doing a social media cleanup is important to get our profiles on brand and up to date on who we are currently. Start by knowing what message and person you are hoping to project and start editing from there.You can then review everything about your profiles from your bio to the kinds of movies and books you read, to the groups you belong to, and even the friends you have. The goal is to have a social media profile that supports the brand of who you are in the present.Highlights:0:01 Introduction0:21 What is a Social Media Cleanup and should I do one?0:30 A cleanup of your social profile0:55 How we check our client's social media profiles1:08 Social media cleanup and ways to do it1:17 Google search1:35 It's about tidying things up making sure you're in the right direction.1:40 Search for your names in the profiles2:10 Social media noise2:30 Evaluate groups, pages, channels, etc. that you have joined.2:40 It's okay to walk away from stuff that doesn't resonate with you anymore.3:10 Other tips for social media cleanup3:20 How to be social media-free3:53 Look at the social platforms that are working for you4:06 Summary4:32 End. For more tips, visit lindareedenever.com.auResources:Where should I be on Social Media?A 5 Step Formula For Creating Social Media ContentInspire Engage Connect – Social Media Inspiration DeckSocial Media Checkin with Social Media Profile ChecklistLinda's Suite of Marketing and Business Products - https://lindareedenever.com.au/shop/Join The Marketing Circle - https://lindareedenever.com.au/the-marketing-circle/Book a Coaching Session with Linda - https://lindareedenever.com.au/booking-calendar/Contact Linda - https://lindareedenever.com.au/contact-me/ Follow Linda:Website - https://lindareedenever.com.au/Facebook - https://www.facebook.com/lindareedeneverTwitter - https://twitter.com/lindareedeneverInstagram - https://www.instagram.com/lindareedenever/About Linda Reed-Enever:Linda Reed-Enever is an Ideas and Marketing Strategist who boasts a unique knack for helping businesses and individuals tap into their marketing, branding, and business potential.She draws on both her educational background and over 20 years of experience in the marketing and public relations industry to help businesses and individuals through one-on-one coaching, courses, webinars, training, and other tools.Linda's expertise encompasses innovative ideas that span marketing, public relations, course creation, social media, marketing automation, and branding.She has an incredible eye for visual content and a talent for simplifying complex topics to help business owners build their profile, their brand, and their expertise.

Social Media Cleanups are being mentioned a lot around Facebook at the moment. In this Talk episode, we are going to explore what they are and how you can do one for yourself and your business. Social media is a great tool when it comes to building your expert profile but we all have changed over time. What we posted on our social profiles in the past may no longer be true to where we are in business and life today. Doing a social media cleanup is important to get our profiles on brand and up to date on who we are currently. Start by knowing what message and person you are hoping to project and start editing from there. You can then review everything about your profiles from your bio to the kinds of movies and books you read, to the groups you belong to, and even the friends you have. The goal is to have a social media profile that supports the brand of who you are in the present. Highlights: 0:01 Introduction 0:21 What is a Social Media Cleanup and should I do one? 0:30 A cleanup of your social profile 0:55 How we check our client's social media profiles 1:08 Social media cleanup and ways to do it 1:17 Google search 1:35 It's about tidying things up making sure you're in the right direction. 1:40 Search for your names in the profiles 2:10 Social media noise 2:30 Evaluate groups, pages, channels, etc. that you have joined. 2:40 It's okay to walk away from stuff that doesn't resonate with you anymore. 3:10 Other tips for social media cleanup 3:20 How to be social media-free 3:53 Look at the social platforms that are working for you 4:06 Summary 4:32 End. For more tips, visit lindareedenever.com.au Resources: •Where should I be on Social Media? •A 5 Step Formula For Creating Social Media Content •Inspire Engage Connect - Social Media Inspiration Deck •Social Media Checkin with Social Media Profile Checklist Linda's Suite of Marketing and Business Products - https://lindareedenever.com.au/shop/ Join The Marketing Circle - https://lindareedenever.com.au/the-marketing-circle/ Book a Coaching Session with Linda - https://lindareedenever.com.au/booking-calendar/ Contact Linda - https://lindareedenever.com.au/contact-me/ Follow Linda: Website - https://lindareedenever.com.au/ Facebook - https://www.facebook.com/lindareedenever Twitter - https://twitter.com/lindareedenever Instag...

5 Minute Marketing is about making marketing a part of your day and using 5-minute time blocks to help you gain consistency and marketing momentum.THE 5 MINUTE MINDSETYou might not finish what you start BUT you will have a foundation to work onNot all ideas will be brilliant, but writing them down allows you to identify the gemsLook for 5 minute windows in your dayStick to 5 minutes. Don't allow yourself to be distracted.Keep your expectations real – this is 5 minutes of inspiration.Small steps add upHighlights:0:10 What is 5-Minute Marketing?0:44 Little snippets of your day that you can use to market your business.1:06 5-Minute Marketing add up and build momentum1:11 What 5-Minute Marketing is not1:26 5-Minute Marketing is for small business owners.1:53 Ways to find 5 minutes within your day2:21 Using your time a little bit better2:50 5-Minute Marketing Ideas Deck3:00 Three 5-Minute Marketing activities from the deck3:10 How to use the cards3:25 Card #1 - See what your competitors are doing4:01 Card #2 - Check your profiles4:45 Card #3 - Repurpose your live video5:15 Summary of what 5-Minute Marketing is5:23 How to get the 5-Minute Marketing DeckHow to get the 5-Minute Marketing Ideas Deck:https://www.enevergroup.com.au/product/5-minute-marketing-ideas-card-deck-by-linda-reed-enever/Resources:5 Minute Marketing Ideas Cards by Linda Reed-EneverSocial Media Checkin with Social Media Profile ChecklistThe 5 Minute Marketing ToolkitCheck and Review your websiteLinda's Suite of Marketing and Business Products - https://lindareedenever.com.au/shop/Join The Marketing Circle - https://lindareedenever.com.au/the-marketing-circle/Book a Coaching Session with Linda - https://lindareedenever.com.au/booking-calendar/Contact Linda - https://lindareedenever.com.au/contact-me/ Follow Linda:Website - https://lindareedenever.com.au/Facebook - https://www.facebook.com/lindareedeneverTwitter - https://twitter.com/lindareedeneverInstagram - https://www.instagram.com/lindareedenever/About Linda Reed-Enever:Linda Reed-Enever is an Ideas and Marketing Strategist who boasts a unique knack for helping businesses and individuals tap into their marketing, branding, and business potential.She draws on both her educational background and over 20 years of experience in the marketing and public relations industry to help businesses and individuals through one-on-one coaching, courses, webinars, training, and other tools.Linda's expertise encompasses innovative ideas that span marketing, public relations, course creation, social media, marketing automation, and branding.She has an incredible eye for visual content and a talent for simplifying complex topics to help business owners build their profile, their brand, and their expertise.

5 Minute Marketing is about making marketing a part of your day and using 5-minute time blocks to help you gain consistency and marketing momentum. THE 5 MINUTE MINDSET •You might not finish what you start BUT you will have a foundation to work on •Not all ideas will be brilliant, but writing them down allows you to identify the gems •Look for 5 minute windows in your day •Stick to 5 minutes. Don't allow yourself to be distracted. •Keep your expectations real - this is 5 minutes of inspiration. •Small steps add up Highlights: 0:10 What is 5-Minute Marketing? 0:44 Little snippets of your day that you can use to market your business. 1:06 5-Minute Marketing add up and build momentum 1:11 What 5-Minute Marketing is not 1:26 5-Minute Marketing is for small business owners. 1:53 Ways to find 5 minutes within your day 2:21 Using your time a little bit better 2:50 5-Minute Marketing Ideas Deck 3:00 Three 5-Minute Marketing activities from the deck 3:10 How to use the cards 3:25 Card #1 - See what your competitors are doing 4:01 Card #2 - Check your profiles 4:45 Card #3 - Repurpose your live video 5:15 Summary of what 5-Minute Marketing is 5:23 How to get the 5-Minute Marketing Deck How to get the 5-Minute Marketing Ideas Deck: https://www.enevergroup.com.au/product/5-minute-marketing-ideas-card-deck-by-linda-reed-enever/ Resources: •5 Minute Marketing Ideas Cards by Linda Reed-Enever •Social Media Checkin with Social Media Profile Checklist •The 5 Minute Marketing Toolkit •Check and Review your website Linda's Suite of Marketing and Business Products - https://lindareedenever.com.au/shop/ Join The Marketing Circle - https://lindareedenever.com.au/the-marketing-circle/ Book a Coaching Session with Linda - https://lindareedenever.com.au/booking-calendar/ Contact Linda - https://lindareedenever.com.au/contact-me/ Follow Linda: Website - https://lindareedenever.com.au/ Facebook - https://www.facebook.com/lindareedenever Twitter - https://twitter.com/lindareedenever Instagram -

As business owners, it is easy for us to assume clients “know” basic things about our industry. But more often than not just because we “know” and it's second nature to us, we fail to provide the key information that a client needs to buy from us or use our services.This is where educating your market comes into play.Not only is educating your market critical to outlining services and products, but it's also imperative we inform customers about our industries so they can be empowered to choose us and work with us.In this online and tech-savvy world customers have more “choose me!” coming at them than ever before, and educating your market is an amazing way to stand out from the common crowd.Educating your market not only places you as an expert in your field, it empowers your customers and creates better working relationships.Highlights:0:11 What is education marketing?0:26 Education in terms of marketing0:43 Creating good content0:51 Examples of knowledge share content1:14 Education marketing is about explaining things.1:50 Education marketing as a lead magnet2:05 Education marketing as a trade of knowledge2:37 Ways to educate your market2:50 As an exercise, write down ideas that you can show people how to do things.3:13 Introduce the why?3:50 Many ways to educate your market4:23 In a brief nutshell, education marketing is a way for people to learn from you.4:44 Thanks, like, subscribe, and give a thumbs up!4:50 Share your education marketing ideas in the comments.Resources:Power of Education in Your MarketingCreating Content on FacebookCreating Social Media ContentHack Your Content Planning Linda's Suite of Marketing and Business Products - https://lindareedenever.com.au/shop/Join The Marketing Circle - https://lindareedenever.com.au/the-marketing-circle/Book a Coaching Session with Linda - https://lindareedenever.com.au/booking-calendar/Contact Linda - https://lindareedenever.com.au/contact-me/ Follow Linda:Website - https://lindareedenever.com.au/Facebook - https://www.facebook.com/lindareedeneverTwitter - https://twitter.com/lindareedeneverInstagram - https://www.instagram.com/lindareedenever/About Linda Reed-Enever:Linda Reed-Enever is an Ideas and Marketing Strategist who boasts a unique knack for helping businesses and individuals tap into their marketing, branding, and business potential.She draws on both her educational background and over 20 years of experience in the marketing and public relations industry to help businesses and individuals through one-on-one coaching, courses, webinars, training, and other tools.Linda's expertise encompasses innovative ideas that span marketing, public relations, course creation, social media, marketing automation, and branding.She has an incredible eye for visual content and a talent for simplifying complex topics to help business owners build their profile, their brand, and their expertise.

As business owners, it is easy for us to assume clients "know" basic things about our industry. But more often than not just because we "know" and it's second nature to us, we fail to provide the key information that a client needs to buy from us or use our services. This is where educating your market comes into play. Not only is educating your market critical to outlining services and products, but it's also imperative we inform customers about our industries so they can be empowered to choose us and work with us. In this online and tech-savvy world customers have more "choose me!" coming at them than ever before, and educating your market is an amazing way to stand out from the common crowd. Educating your market not only places you as an expert in your field, it empowers your customers and creates better working relationships. Highlights: 0:11 What is education marketing? 0:26 Education in terms of marketing 0:43 Creating good content 0:51 Examples of knowledge share content 1:14 Education marketing is about explaining things. 1:50 Education marketing as a lead magnet 2:05 Education marketing as a trade of knowledge 2:37 Ways to educate your market 2:50 As an exercise, write down ideas that you can show people how to do things. 3:13 Introduce the why? 3:50 Many ways to educate your market 4:23 In a brief nutshell, education marketing is a way for people to learn from you. 4:44 Thanks, like, subscribe, and give a thumbs up! 4:50 Share your education marketing ideas in the comments. Resources: •Power of Education in Your Marketing •Creating Content on Facebook •Creating Social Media Content •Hack Your Content Planning Linda's Suite of Marketing and Business Products - https://lindareedenever.com.au/shop/ Join The Marketing Circle - https://lindareedenever.com.au/the-marketing-circle/ Book a Coaching Session with Linda - https://lindareedenever.com.au/booking-calendar/ Contact Linda - https://lindareedenever.com.au/contact-me/ Follow Linda: Website - https://lindareedenever.com.au/ Facebook - https://www.facebook.com/lindareedenever Twitter - https://twitter.com/lindareedenever Instagram - https://www.instagram.com/lindareedenever/ About Linda Reed-Enever: Linda Reed-Enever is an Ideas and Marketing Strategist who boasts a unique knack for helping businesses and individuals tap into their marketing, branding, and business potential. She draws...