She's Busy AF

When your ideas are tapped out, we've got more. Welcome to MAPPED OUT – your GPS to breakthrough growth, minus the headaches.Ready for some serious support on your marketing journey? Meet your new co-pilots: Lauren and Aurrie. As seasoned marketers and business owners, we're here to help you cut through the noise and make powerful decisions that drive real growth. No fluff, no theoretical nonsense – just actionable strategies and a clear itinerary for mapping out your exact coordinates for your next big win.What You'll DiscoverWhy traditional marketing advice often leaves you feeling lostHow MAPPED OUT approaches marketing differently with practical, implementable strategies (not just theories)What to expect in future episodes: templates, tools, and tactical adviceWho this podcast is perfect for: founders, marketers, and brand leaders ready to scaleMeet Your HostsLauren Loreto - Founder of Brand Good Time, Lauren specializes in helping disruptive, founder-led brands break through the noise. With almost 10 years of agency experience and a keen eye for untapped potential, she's helped countless brands transform from "profitable and growing" to "scaling successfully."Aurrie Hicks - Based in Birmingham, Alabama, Aurrie brings over a decade of experience in branding, marketing, and strategy. As the founder of Hopson Rae, she's developed winning strategies and managed brand identities for 130+ clients, combining corporate experience with entrepreneurial insight.Connect With UsLauren:Website: brandgoodtime.comInstagram: @brandgoodtimeLinkedIn: linkedin.com/in/laurenloretoPinterest: pinterest.com/brandgoodtimeAurrie:Website: hopsonrae.comInstagram: @hopsonraeLinkedIn: linkedin.com/in/aurriehicksPinterest: pinterest.com/hopsonraeReady to Map Out Your Success Story?Subscribe now wherever you get your podcasts and join us for relatable conversations, fresh perspectives, and tools you can implement right away. Your journey to better marketing starts here.#MappedOutPodcast #MarketingStrategy #BusinessGrowth #MarketingPodcast #BusinessPodcast

Special episode drop (breaking the hitatus). We went to IBOUND 2024 so you didn't have to :P In this episode, hosts Lauren and Aurrie recap their experiences at the INBOUND marketing conference. Lauren, founder of Brand Good Time, and Aurrie, founder of Hopson Ray, share key insights from sessions on B2B LinkedIn ads, AI in content creation, and email marketing strategies. The episode offers actionable strategies for marketers to enhance their efforts going into 2025 and beyond.Timestamps:Best Practices for B2B LinkedIn Ads (00:04:03)Insights from a LinkedIn Paid Ads Agency (00:05:08)Creative Content for B2B (00:07:26)Using AI in Content Creation (00:09:34)Effective Call-to-Action Buttons (00:11:15)AI Trigger Words in Emails (00:12:48)Preparing for 2025 Trends (00:14:34)Apple Email Update (00:17:05)Neil Patel on Content Marketing (00:18:13)The Shift from SEO to Search Everywhere Optimization (00:20:08)Maximizing Content Strategy (00:22:57)Marketing Funnel Insights (00:26:33)Brand Competition and Customer Sharing (00:29:10)Creative Content and B2B Engagement (00:30:08)Humor in B2B Marketing (00:32:52)Color Psychology in Branding (00:34:07)Thought Leadership on LinkedIn (00:36:27)Effective Storytelling in Ads (00:38:20)CMO Insights on Organizational Goals (00:41:28)Repurposing Webinars with AI (00:44:32)Launching Products on Social Media (00:46:24)Hacking the Instagram Algorithm (00:47:08)Find Lauren Loreto online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto Find Aurrie Hicks online:https://www.hopsonrae.comInstagramLinkedIn

When was the last time you paused to consider how your well-being affects your work? Ashleigh Hubbard joins Lauren Loreto in a heart-to-heart about the symbiotic relationship between personal health and professional success. This chat traverses their personal evolutions: Lauren's pivot from the weightlifting circuit to the entrepreneurial fast track and Ashleigh's impressive leap from a non-athletic past to a weightlifting present.  Ashleigh and Lauren dissect the nature of motivation, from external prompts to the deeply personal internal drive, and how it can sharpen our mental acuity and sustain our passion for our work. They swap notes on how simple starts with exercise and a solid grasp on our 'why' can revolutionize both our productivity and sense of satisfaction.Find Lauren Loreto online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto Find Ashleigh Hubbard online:www.ahubnutrition.com https://www.instagram.com/ashleighmariehubbard/ https://www.instagram.com/ahubnutrition/ Timestamps:Ashleigh's journey and background (00:01:13) AEntrepreneurs and the "busyness" mindset (00:06:18) Motivation and fitness (00:10:21) Challenges and setbacks in maintaining wellness (00:16:01) Balanced dietary recommendations (00:19:59) Proper Nutrition and Meal Planning (00:21:02)Creative Meal Ideas and Variety (00:22:06)Planning Ahead and Batch Prepping (00:30:00)Neutral Mindset and Relationship with Food (00:34:44) Topics discussed: wellness, business success, entrepreneurs, healthy lifestyle, motivation, fitness, balanced nutrition, energy levels, self-care, mindset, intrinsic motivation, extrinsic motivation, sleep, physical activity, balanced meals, protein, carbohydrates, vegetables, fruits, healthy fats, mindful eating, meal planning, batch prepping, neutral mindset, A-Hub Nutrition, The Wellness Diaries, social media

Ever wondered how the emotional pull of a well-told story can transform your brand's presence? Emmy award-winning filmmaker Mariana Henninger joins us to reveal just that. Through her lens, we discover how to harness personal tales that foster trust and prompt action—crucial ingredients for any business looking to make a lasting impact.Find Lauren Loreto online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto Find Mariana online:http://brandmagnetic.comhttp://instagram.com/brandmagnetichttp://linkedin.com/in/marianahenningerTimestamps:Mariana's background and Brand Magnetic (00:03:23)The power of brand video (00:06:06) Maximizing exposure of brand video (00:15:48) The longevity of brand videos (00:19:32) Client results and metrics (00:20:46) Organic marketing and paid advertising (00:24:28) The brand video creation process (00:27:59) Preparation and comfort in front of the camera (00:32:19) Topics discussed: podcast, She's Busy AF, Lauren, Mariana Henninger, Emmy award-winning filmmaker, Brand Magnetic, brand video, storytelling, emotional connection, trust, marketing tool, audience, sales cycle, customer loyalty, unique, social media, email signatures, website homepage, about page, website visitors, brand success

Have you ever been struck by lightning—metaphorically speaking, of course? That's the jolt of inspiration you'll feel when you hear Erin, improv virtuoso and empathetic leadership guru, recount her leap from the corporate grind to the founder of her own company, Improve It. Our chat brims with laughter and sage advice, as we talk about why empathetic communication isn't just nice to have, but a critical skill across all levels of business—whether you're captaining a team, dealing with clients, or flying solo. Erin's journey through the improv world and her spontaneous spirit—best illustrated by her whimsical "The Price is Right" escapade—will leave you pondering the poignant connection between a zest for life and professional success. Find Erin Diehl Online:itserindiehl.com learntoimproveit.com @itserindiehl on InstagramErin Diehl on LinkedInPURCHASE HER BOOK, I SEE YOU: https://www.itserindiehl.com/i-see-you Find Lauren Loreto online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto Timestamps:Erin's background (00:01:21) Personal anecdotes and the impact of childhood experiences (00:04:35)The impact of frequent relocations on personal growth (00:06:15) Erin's journey to creating Improve It (00:13:31) The significance of improv and overcoming fears (00:17:48) Radical Empathy as a Leader (00:22:02) Negative Listening Patterns and Empathy (00:27:31) Where to Find Erin's Book and Staying Connected (00:37:10)Topics Discussed: Lauren Loreto, podcast, She's Busy AF, Brand Good Time, content marketing, web development, Erin Diehl, business improv educator, Improve It, keynote speaker, empathetic leadership, professional development, comedy, experiential learning, background, experiences, insights, improv, personal growth, childhood experiences, challenges, adaptability, authenticity, community, college experience, Clemson University, aspirations, broadcast journalism, Chicago, Second City, Improve It, professional development company, acting classes, theater, leadership, radical empathy, book, communication skills, effective communication workshop, negative listening patterns, IQ, leader, burnout, recalibrate, healing journey.

We've talked up and down about how to use AI in marketing, but what about to create more efficiencies in overall business operations? On this episode of She's Busy AF, Lauren brought on Weston Ferguson, COO of McGraw (a growth agency), to dissect the role of AI in reshaping business operations. They chat about how AI tools like ChatGPT are not only simplifying HR processes but also fostering a climate of innovation and efficiency that amplifies human talent rather than replacing it. They chat about the delicate balance between technology and the human touch, exchange stories and strategies for conducting tech stack assessments, and reflect on the sobering responsibilities of data management, ensuring client trust remains unshaken.Find Weston online:https://www.linkedin.com/in/westonferguson/Find Lauren Loreto online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto Timestamps:Common Misconceptions about AI in the Workplace (00:04:16) Role of Operations and AI Integration (00:06:29) Impact of AI on Productivity and Performance & Its Challenges (00:09:39) AI Implementation Examples (00:16:06)Ethical Considerations and Data Privacy (00:18:32) Selecting AI Tools for Business (00:20:30)Ethical considerations in AI usage (00:31:29) Accessibility of AI tools (00:36:03) 

Strapped for cash but overflowing with ambition? In this episode, I'm talking through marketing strategies that don't require a Scrooge McDuck vault of gold to get started. This is a quick and simple guide to cost-effective growth, and in this episode of She's Busy AF, I break down how to expand your reach from zero to hero with a budget that's less 'Wolf of Wall Street' and more 'Babe the Blue Ox'.  Join me as we explore the nooks and crannies of guerrilla marketing, where hustle meets strategy, and where every penny—or lack thereof—is put to work. Forget what you thought you knew about marketing; it's time to get busy, get creative, and grow with tactics that are as affordable as they are effective.CHECK OUT OUR 90 DAY PLAN SERVICE: https://brandgoodtime.com/90-day-plansFind Lauren Loreto/Brand Good Time online:Our website: brandgoodtime.comFollow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto 

Ever wondered how thought leadership can transform your brand's reach and reputation? Lexie Smith, the brain behind GROWTH MODE Agency, THEPRBAR, inc.,  and the Pitchin' and Sippin' podcast, joins me, Lauren Loreto, for an illuminating chat on this very topic. Together, we dissect the art of pairing expertise with branding to not only attract leads but to also catapult businesses into their next level of growth. Lexie's journey of rebranding her company underscores the dynamic nature of PR and offers a wealth of inspiration for founders eager to cast themselves as the go-to experts in their field.Find Lexie Onlinehttps://www.linkedin.com/in/lexie-smith-pr/https://theprbarinc.com/https://growthmodeagency.com/https://www.instagram.com/theprbar_inc/ Check out GROWTH MODE Agency: https://www.growthmodeagency.com/ Find Lauren Loreto online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto Timestamps:The importance of thought leadership (00:01:33) Benefits and components of thought leadership (00:09:00) Developing a strong positioning statement (00:10:02) Incorporating personal stories into thought leadership (00:15:22)Selecting the right channels for thought leadership (00:16:30)Challenges in prioritizing personal brand and thought leadership (00:20:37)Writing for Thought Leadership (00:23:15) Leveraging Platforms for Thought Leadership (00:25:18) Pitching Topics to Outlets (00:29:13) Conversion from Articles to Leads (00:32:09) Trends in Thought Leadership (00:37:20) Topics discussed: Lauren Loreto, Brand Good Time, marketing agency, content marketing, web design, development, podcast, She's Busy AF, Lexie Smith, Pitchin' and Sippin' podcast, PR Bar Inc, top 20 in their 20s, brilliant PR expert, top female entrepreneur, trailblazer women leader, Growth Mode PR, Communications Agency, rebranding, positioning statement, thought leadership strategy, owned channels, earned channels, target audience, personal brand development, marketing, PR, synergy, authenticity, relatability, benefits of thought leadership, successful thought leadership strategy, challenges, opportunities, sustainability, building personal brand, leads, commitment, accountability, authoring articles, third-party outlets, HARO, Qwoted, journalists, pitching, educational content, earned media, paid contributor programs, AI, content creation, LinkedIn.

On this episode of "She's Busy AF," we're diving into the topic of website conversions (in a totally fun and ready-to-test way). Tune in for actionable advice on boosting conversion rates for both e-commerce and service-based businesses and learn more about the importance of data in shaping business strategies. HOW TO CALCULATE YOUR WEBSITE CONVERSION RATE VISUAL EXAMPLE: https://www.loom.com/share/8b35507602ff486aa72aa701d81c5682Find Lauren Loreto/Brand Good Time online:Our website: brandgoodtime.comFollow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto TimestampsThe importance of understanding data (00:00:17) Understanding website conversion rates (00:02:21) Optimizing website conversion rates (00:04:37) Visual cues and user experience (00:12:46) Topics discussedwebsite conversions, e-commerce, service-based businesses, marketing agency, data, user experience, storytelling, content marketing, web design, development, conversion rate, website traffic, service providers, e-commerce businesses, conversion goals, compelling story, calls to action, user testing, web audits, business success, website strategies, optimization.

When you're scaling a service-based business, client experience and operations must be many things: highly optimized, functional, streamlined, and processed. Client experience: because retention is everything. Operations: because you want nothing to fall through the cracks. On this episode of She's Busy AF, Bella Hegarty joins Lauren to talk about the importance of both of these things. With her background in travel, hospitality, and operations consulting, Bella shares challenges brands face – such as maintaining quality while scaling, and the need for standardized processes. Lauren and Bella chat about the significance of client feedback, tracking metrics, and creating predictable scaling strategies. Tune in for a deep dive!Find Bella online:https://bellahegartydigital.com https://linkedin.com/in/bella-hegarty-digital https://instagram.com/bellahegartydigital Find Lauren Loreto online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto Timestamps:Introduction to Client Experience and Operations (00:00:15)Common Challenges in Quality Delivery and Scaling (00:07:05)Standardized Processes for Service Delivery (00:08:55)Creating Predictability in Scaling Process (00:15:53)Smooth Onboarding of Clients and Team Members (00:17:56)Tools for Streamlining Operations (00:20:07)Time Tracking and Data Insights (00:21:42)Measuring Client Experience Success (00:26:32)Enhancing Customer Experience (00:31:16)Importance of Client Feedback (00:36:20)Strategic Partnerships and Exit Strategy (00:38:57)Long-Term Client Support (00:41:56)Understanding Client Expectations (00:42:08)Challenges in Service-Based Businesses (00:43:12)Closing Remarks (00:45:02)

As I, Lauren Loreto, mark the third anniversary of "She's Busy AF," I'm taking a moment to reflect and celebrate the defining moments and lessons from my entrepreneurial journey. From the seeds of ambition planted by my parents to the inception of my first marketing agency, I've been on quite the path that has led to the creation of Brand Good Time. It's truly been a wild ride of building, scaling, and selling businesses. Hear how these experiences have shaped my understanding of work-life balance, my foray into the transformative world of remote work culture, and the surprising twists that brought Brand Good Time to life during a global pandemic.This episode isn't just a trip down memory lane—it's packed with valuable insights for every business owner and aspiring entrepreneur. I dive into the nitty-gritty of HR compliance and how it's redefining our team dynamics and service offerings, and I get real about gearing up for maternity leave while keeping the business thriving. With a fresh focus on content marketing, strategy, and web development, we're paving a clearer path for growth. For those of you wearing the entrepreneurial hat, there's plenty of encouragement and wisdom on offer, from the significance of strategic investment to the camaraderie found among business-owning mothers. Join me as I share these stories and more, all with the hope of inspiring and empowering you to turn every situation into a 'good time'.Find Lauren Loreto/Brand Good Time online:Our website: brandgoodtime.comFollow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto Timestamps:The backstory (00:03:19) Early career experiences (00:07:48) Founding Brand Good Time (00:12:33) Pivoting the Agency (00:18:05) Balancing Motherhood and Business (00:19:58) Scaling the Agency (00:20:58) HR Compliance and Culture (00:25:00) Future Plans and Service Offerings (00:26:57) Reflection and Advice (00:29:04) Topics Discussed:Lauren Loreto, She's Busy AF podcast, Brand Good Time, entrepreneurship, business owner, career experiences, upbringing, pivotal moments, influences, entrepreneurial path, corporate world, freelance opportunities, toxic work environments, marketing agency, LBMG Marketing, burnout, mentorship, remote work culture, rebranding, web design, Showit, resilience, adaptability, mentorship program, motherhood, mompreneur, business growth, team building, HR practices, maternity leave, content marketing, strategic investments, LinkedIn, business development

In this episode of She's Busy AF, Melissa Lohrer, a seasoned expert in business development, shares game-changing insights to redefine your agency's growth strategy. We delve into the delicate balance between scaling and sustainability, with Melissa offering personalized guidance honed from her extensive experience. From prioritizing client relationships over numbers to leveraging unconventional approaches like consults and VIP days, we explore the path to a stronger, more resilient agency model. Discover the transformative power of referral partnerships and founder-led sales, essential for fostering enduring connections in the industry. Join us for a masterclass on revolutionizing your agency into a dynamic, profitable enterprise.Find Melissa online:Waverlyave.com https://www.linkedin.com/in/melissa-lohrer-49052015/ https://www.instagram.com/waverlyave.consulting/Find Lauren Loreto online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto Timestamps:Melissa's journey (00:01:27) Profitability of an agency (00:06:46) Cultivating new business through referrals (00:14:25) Ideal client and niche focus (00:19:48) Finding the Right People on LinkedIn (00:21:56) Networking and Referral Partnerships (00:22:51) Investing in Relationship Building (00:25:10) Building Strong Strategic Partnerships (00:27:27) Founder-Led Sales and Business Development (00:34:49) Relationship Building for Sales Success (00:38:13) Biz Dev Challenges (00:43:24) Effective Outreach (00:44:27) 

Our “SuperBowl” as marketers? The commercials for the SuperBowl. In this episode, Lauren brings on two of her team members: Mack (BGT's Marketing Manager) and Hannah (BGT's Content Manager) to go through the best and the worst of the SuperBowl ads from 2024. They're dissecting not just from a consumer POV, but a marketer's POV, and sharing what brands can learn from these campaigns (and tactics we were impressed/surprised to see!)Find Lauren Loreto/Brand Good TIme online:Our website: brandgoodtime.comFollow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto Timestamps:The introduction (00:00:00)Discussion of the star-studded Super Bowl and demographics (00:02:47) Analyzing the Wicked trailer (00:03:02) Snapchat ad critique (00:08:23) Discussion of the Jesus commercials (00:11:12) Etsy's "Gift Mode" ad (00:17:52) TThe Paramount commercial (00:18:49) Teemu ads and potential targeting of Amazon (00:22:23) Pluto TV's couch potato farms ad (00:26:05) Google Pixel ad for visually impaired (00:27:54) Verizon Beyonce ad (00:30:23) Uber Eats ad disappointment (00:34:33) Homes.com ad series (00:36:35) T-Mobile Magenta Member Ad (00:39:22) Favorite and Least Favorite Ads (00:41:12) Super Bowl and Halftime Show (00:43:10) Overall Impressions (00:45:07) Topics Discussed: podcast, She's Busy AF, Super Bowl commercials, Wicked, demographics, Broadway, Taylor Swift, celebrities, advertising, marketing, full funnel, Service, Michael Sarah, Etsy, Google Pixel, Verizon, Beyoncé, Uber Eats, Homes.com, T-Mobile, Paramount, Arnold, Christopher Walken, BMW, Popeye's, Google, halftime show, Usher, Ludacris, Alicia Keys, roller skate ring, technology, sleep deprivation

Ever wondered how service-based businesses can tap into the power of paid social advertising? Marketing expert Lauren Ellis joins us to dismantle the myth that social ads are a playground solely for product-based ventures. With a treasure trove of insights, she guides us through leveraging these strategies to catapult your reach and meticulously track your ROI. Lauren's own leap from the structured world of agency work to the dynamic realm of entrepreneurship underpins our conversation, as she shares how a potent mix of strategy, brand strength, and a compelling website can turn social platforms into client magnets.Find Lauren Ellis  online:www.createsocialco.org www.linkedin.com/in/lauren-swirbul-ellis https://www.instagram.com/createsocialco/ Find Lauren Loreto online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto Timestamps:Lauren Ellis' Background (00:01:41) Misconceptions About Social Ads (00:04:45) Marketing Funnel and Ad Campaigns (00:06:56) Role of Retargeting in Social Ads (00:10:20)Creating Compelling Content for Social Ads (00:14:22) Determining Platform and Timing for Ads (00:19:58) Timing and Seasonal Considerations (00:21:09) Effective Calls to Action (00:22:29) Buyer Types and Relationship Building (00:25:32)Maximizing ROI on Social Ad Spend (00:28:07) 

In, or approaching, a scale phase in your business? In the growth mode of a business, chaos is almost welcomed. Chaos is where you figure A LOT of things out. But what about when you get to scale mode - when you're ready to take your proven product and 10x your abilities to offer it? In this episode of "She's Busy AF," host Lauren speaks with Caitlyn Wells, founder of Upwell Strategies, about the critical role of systems and processes in scaling a business. They discuss the challenges of scaling without proper systems, the benefits of project management tools, and the importance of clear communication platforms. Find Caitlyn online:www.upwellstrategies.comhttps://www.instagram.com/upwellstrategies/https://www.facebook.com/upwellstrategieshttps://www.linkedin.com/in/caitlyn-t-wells/ Find Lauren online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto Timestamps: Caitlyn's background and passion (00:02:24) The role of systems in business growth (00:03:45) Challenges without effective systems (00:05:30) Impactful systems for scaling a business (00:06:19) CFavorite project management systems (00:06:51) Balancing systems with creative flow (00:11:52) Continuous improvement of systems (00:15:20) Must-Have Tools for Scaling a Business (00:22:39) The Importance of Implementing Systems Early (00:24:33) 

Want the lowdown on 2024 marketing trends? In this episode, Lauren discusses the future of marketing, applicable to all business ages, stages and sizes. We're covering: social media marketing, web design, marketing operations and overall strategy trends for 2024. Whether you're a B2B or B2C brand, it's imperative you know what's trending across the board - this episode will help you do just THAT!SUBSCRIBE TO THE BRAND GOOD TIMES: https://view.flodesk.com/pages/64e7c2d0f354e0ede26ee72aFind Lauren online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto Timestamps: Social Media Marketing Trends (00:02:08) Web Design and Development Trends (00:06:20) Marketing Operations Trends (00:10:24) B2B and B2C Strategy Trends (00:14:17) Topics discussed: marketing trends, predictions, 2024, social media marketing, long-form video content, storytelling, closed captions, edutainment content, web design, 3D design, experiential UI, marketing operations, AI, relationship building, B2B businesses, B2C businesses

If you haven't considered awards as a part of your brand's PR strategy - you SHOULD! In this podcast episode, host Lauren Loreto interviews Alison Meyer about utilizing awards as a PR strategy for brand visibility. Alison, with extensive experience in marketing and PR, explains the benefits of awards for brand visibility and credibility. They discuss the nomination process, the importance of aligning awards with business achievements, and the broader benefits of winning, such as increased visibility and networking opportunities. Allison offers practical advice on applying for awards, choosing the right ones, and being strategic about the process. The episode is a guide for business owners on using awards to enhance their brand's reputation and recognition.Find Alison online:Indigocomms.com  Indigocomms.com/database https://www.linkedin.com/in/alison-meyer-775a105/ https://www.instagram.com/indigo_communication/  Find Lauren online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto TimestampsAlison's journey to entrepreneurship (00:01:55)The value of pursuing awards (00:04:14) Qualifying for awards (00:10:27) Tangible benefits of awards (00:13:55) Types of award-giving entities (00:16:30)Steps to pursue awards (00:19:12) Simplifying the Award Application Process (00:20:28) Telling a Compelling Story (00:20:56) Efficiency and Reusability of Content (00:24:08) Considerations for Pursuing Awards (00:26:08) Assessing Budget and Visibility (00:25:11) Finding Available Awards (00:29:29) Working with Indigo Comms (00:31:43) 

Hire internally... or externally? That is the question! In this episode of "She's Busy AF," host Lauren Loreto explores the decision-making process behind whether a brand should hire internally for marketing efforts or outsource to external agencies. She emphasizes the importance of considering the business's growth and scaling phases, cost, expertise, flexibility, resource allocation, risk mitigation, scalability, and collaboration. Lauren discusses when in-house hiring vs. outsourced hiring might be more effective. This episode aims to provide brands with insights to make informed choices that align with their development stage and marketing needs.SUBSCRIBE TO THE BRAND GOOD TIMES: https://view.flodesk.com/pages/64e7c2d0f354e0ede26ee72aFind Lauren online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto Timestamps:Growth Phase vs Scaling Phase (00:00:17) Cost Implications (00:01:25) Expertise and Specialization (00:02:35) Flexibility and Agility (00:03:40) Resource Allocation (00:04:40) Risk Mitigation (00:05:47) Scalability (00:06:52) Collaboration and Integration (00:07:56) Topics discussed: brand, hire internally, outsource, marketing, growth phase, scaling phase, considerations, cost, expertise, flexibility, resource allocation, risk mitigation, scalability, collaboration, integration, in-house talent, specialized campaigns, agility, external agencies, resource allocation, scalability, collaboration, communication channels, shared goals, transparency, conflict resolution mechanisms, business goals, objectives

While this episode is not about marketing and pushing your business forward with marketing, if you have a team or the intention of growing one, you're going to want to listen up. In this episode of "She's Busy AF", host Lauren Loreto interviews Dr. Noor, a former medical doctor turned health insurance consultant. Dr. Noor shares her journey from practicing medicine to working in the health insurance industry, emphasizing the importance of personal branding and adapting to career shifts. They discuss the significance of health insurance for entrepreneurs and small businesses, with Dr. Noor providing insights on navigating the private and public health insurance markets. She also highlights the need for insurance to cover unexpected medical expenses and the value of working with a professional agent.Find Dr. Noor online: Website: https://drnoorhealth.com/ LinkedIn: https://www.linkedin.com/in/drnoorhealth/ Instagram: https://www.instagram.com/dr.noorhealth/ Twitter: https://twitter.com/drnoorhealth Facebook: https://www.facebook.com/DrNoorHealthcareAdvisor/ Youtube: https://www.youtube.com/channel/UCbDiF1E40YkDw2OvbblnP9QThink like a womanFind Lauren online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto TimestampsDr. Noor's background and medical career (00:04:13) Taking a sales job in the health insurance industry (00:07:24) The importance of health insurance for young adults (00:12:35) Factors to consider when shopping for health insurance plans (00:14:41) The risk of not having health insurance and the importance of getting it early (00:15:27) Accidental and Critical Life Insurance (00:19:41) Considerations for Small Business Insurance (00:24:21)Making Insurance Fun and Enjoyable (00:31:58)

Host, Lauren Loreto, looks forward to recording this episode ever year. In this episode, she is giving y'all a raw, transparent look at what happened for her marketing agency, Brand Good Time, in 2023 (the good and the bad!) for their growth and shedding light on their plans for 2024. If you're a B2B service provider, you'll want to tune in.SUBSCRIBE TO THE BRAND GOOD TIMES: https://view.flodesk.com/pages/64e7c2d0f354e0ede26ee72a Find Lauren online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto Timestamps:Lead Generation Challenges (00:03:32) Networking and Strategic Relationships (00:05:32) Consistent Marketing Approach (00:08:12) Enhancing the Newsletter (00:10:01)Strategic Approach to Podcast Guests (00:10:55)Nurturing Referral Relationships and Strategic Partnerships (00:11:47)The big shift for 2024 (00:19:34) Networking and potential partnerships (00:21:21) Topics Discussed:Brand Good Time, business, scaling, growing the team, networking, marketing, sales, online communities, value, connections, team education, empowerment, creativity, diversity, profit margins, marketing approach, touchpoints, engagement, email marketing, newsletter, Toast Worthy, Brand Good Times, growth, progress, strategies, success, structure, sneak peeks, tips, actionable advice, feedback, podcast, guests, strategic approach, solo episodes, tech tip, referral relationships, strategic partnerships, collaboration, client experience, project management system, new services, ticketing, service offerings, ideal audience, founders, bandwidth, responsiveness, resources, mindset, creating space for growth, curiosity, goals, vision boards, contact information, networking, strategic partnerships, business owners, collaborations.

Think “commercials” are way out of budget or just not the right fit for your brand's visibility tactics? Maybe… think again. In this episode of "She's Busy AF", host Lauren Loreto interviews digital advertising expert Lara Murrant. They discuss the power and accessibility of streaming TV ad placement for brands of all sizes and explore how brands can leverage streaming platforms for advertising.Find Lara online: www.cultivatingmedia.com   https://www.linkedin.com/in/laramurrant/ https://www.instagram.com/lara_murrant/ Find Lauren online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto TimestampsThe power of streaming TV ad placement (00:01:24) Understanding the data and measuring success (00:01:24)The shift towards interest-based targeting (00:09:59)Brand Awareness and OTT vs CTV (00:11:24) Top of Funnel and Tracking Consumer Journey (00:14:20) Streaming TV Ad Placement for Direct-to-Consumer Brands (00:16:53) Streaming TV as a leverage for DTC brands (00:23:16) Hulu as a platform for smaller brands (00:27:54) Different directions for working with brands (00:34:04) 

This week, we're here to make email marketing great again. In this episode of "She's Busy AF" podcast, Lauren emphasizes the importance of email marketing for service providers. She explains how nurture sequences, a series of automated emails, can educate audiences, build trust, and increase conversion rates. Lauren also shares tactics like using lead magnets, pre-sales call nurture sequences, and post-proposal send nurture sequences.SUBSCRIBE TO THE BRAND GOOD TIMES: https://view.flodesk.com/pages/64e7c2d0f354e0ede26ee72a Find Lauren online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto Timestamps:Email Marketing as a Non-Negotiable (00:02:20)Nurture Sequences and Educating Your Audience (00:04:18)Nurturing Leads and Keeping Top of Mind (00:07:04)Examples of Nurture Sequences (00:09:45)Topics Discussed: email marketing, service providers, nurture sequences, visibility, conversion, sales, conversions, automated emails, subscribers, educate, decrease sales runway, valuable content, relevant content, trust, credibility, higher conversion rates, customer journey, social media, informed leads, engaged leads, segment audience, interests, interactions, engagement, qualified leads, lead magnet, quick win, pre-sales call nurture sequence, post-proposal send nurture sequence, welcome to the email list nurture sequence, sequential emails, time relevance, prenatal and postpartum service provider, expectant mothers, baby development course, weekly roundup of trends, social media managers, long-term client relationships, situational mantras for parents, generic newsletter, predictable, actionable, testimonials, value of services, social media shares, reviews, subscriptions.

Calling all parties interested in learning more about the CPG industry, and how to stand the test of time in 2024: In this episode of "She's Busy AF", host Lauren Loreto interviews Monique Benoit, a seasoned professional in the consumer product space. They discuss the challenges and strategies for service-based businesses transitioning into product-based businesses, particularly in retail and e-commerce. Monique shares her insights on the high costs of customer acquisition in retail, the limitations of the direct-to-consumer model, and the importance of understanding retailer offerings and consumer trends. She also highlights the significance of unique branding and packaging in the beauty industry. The discussion underscores the need for differentiation in a crowded market and the importance of offering something truly unique and valuable.Find Monique online: https://www.linkedin.com/in/moniquehbenoit/ Her podcast, Beauty from the Shelf: https://podcasts.apple.com/sg/podcast/beauty-from-the-shelf/id1666629140 Find Lauren online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto TimestampsThe challenges of entering the retail space in 2023/2024 (00:02:07) The process of launching a product-based business (00:03:53) Common challenges brands face in selling products in retail (00:06:49) The challenges of retail and direct-to-consumer models (00:09:43) Insights for selling to retailers (00:12:12) 

In this podcast episode, Christina Barnett, owner of Legendairy Milkshake Bar, shares her entrepreneurial journey and the importance of social media in promoting her business – take one look at their Instagram and you'll understand. She discusses the challenges of balancing work and personal life, emphasizing the importance of setting boundaries and being present. Christina also talks about her collaborations with influencers and other businesses to grow her own. Stay tuned to the end to hear about her upcoming NEWEST location! Find Legendairy + Christina online: https://www.legendairymilkshakebar.com/ https://www.instagram.com/legendairymilkshakebar/ https://www.tiktok.com/@legendairy_milkshake_bar https://www.facebook.com/legendairymilkshakebar Find Lauren online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloretoTimestamps:Opening the First Location in Nashville (00:03:43) Discovering Passion for Entrepreneurship (00:07:21) The Milkshake Bar Idea (00:09:14) Opening the Second Location in New Orleans (00:11:00) Surviving the Pandemic (00:12:58) The importance of social media for business (00:17:43) The growth of the business and the role of social media (00:18:18) Collaborations and influencer marketing (00:23:10) The Fear of Personal Branding (00:27:59) Vulnerability and negative feedback (00:37:28) Continuous improvement and staying relevant (00:40:01) Leaving Work at Work(00:43:29) Being a Mom and a Business Owner (00:46:20) 

In this podcast episode, hosts Lauren Loreto (Founder/CEO of Brand Good Time and Lakes Wallace (Client Strategy Manager at Brand Good Time) discuss various horror stories related to business experiences, submitted by listeners. The stories are WILD - and range from late invoice payments and missed potential leads, to rude prospects and problematic clients. Check out our services (and lock in 2023 pricing before 2024!): https://brandgoodtime.com/services

Ever thought about niching a bit in your industry? Or how about… entering the short-term rental industry? If either have ever crossed your mind: this is an episode for you. In this podcast episode, Lauren interviews Steph Weber of The Weber Co to discuss their experiences and strategies in the Airbnb industry. They highlight the importance of branding, design, and marketing in attracting bookings and creating unique guest experiences. They also discuss the challenges of the saturated market and the need for hosts to understand the market before investing. Steph shares her transition from being an influencer to starting her own branding and marketing consulting agency and her recent shift into serving (and running a business in)the short-term rental industry. Steph also discusses their co-hosting business and the challenges of property management. Find Steph & The Weber Co online: www.Theweberco.com  www.Instagram.com/theweberco Find Lauren online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto

In this podcast episode, Lauren chats with Fran who is a parenting coach specializing in working with parents of challenging children. They discuss topics such as mom guilt, Fran's background as a teacher, and how she became a parenting coach. Fran shares her journey of discovering conscious discipline and implementing it in her own life and eventually helping other teachers and parents. They also discuss strategies for finding balance and minimizing mom guilt, societal expectations on mothers, the importance of a support network, and measuring success. Find Fran Online:instagram.com/coach_frannyinstagram.com/bemindfulishwww.coachfranny.comwww.bemindfulish.comTopics discussed: parenting coach, challenging children, mom guilt, background, teacher, discipline, conscious discipline, classroom management, parent coach, balance, minimize mom guilt, second child, sickness, societal expectations, perfect mother, entrepreneur, mindset, work-life balance, breaking barriers, non-traditional career, societal norms, identity, passion, progress, shared responsibilities, technology, social skills, support network, friends, career-oriented, purpose, balance, measuring success, personal growth, fulfillment. 

From contracts to proposals, visibility tactics, figuring out your ideal client and what to focus on pre-launch, Lauren is digging deep into what she's done (and what she'd do differently if starting over) and answering 11 questions she received from a founder who is starting their first business. The Importance of the Onboarding Process [00:03:16] Contracts and Proposals for a First-time Business [00:05:16] Handling Questions from a Networking Call [00:02:24] Establishing a Connection for Cold Outreach [00:09:50] Knowing Your Ideal Client [00:11:40] Figuring Out Pricing [00:15:23] Working with a Bookkeeper or Accountant [00:17:26] Importance of Story and Brand Personality [00:19:16] Simple Service Offerings and Building an Email List [00:21:07] Creating Processes for Efficiency [00:26:09] Seeking Feedback for Improvement [00:27:09] Hiring Specialists Instead of Coaches [00:29:49] Ambition is Key [00:34:22] ALL THE LINKS PROMISED: Get 20% off contract templates with www.BerkleySweetapple.com: use code BRANDGOODTIME20 at checkout.Get 50% off your first year with HoneyBook, our fave all-in-one business platform. https://share.honeybook.com/brandgoodtime Hire the best bookkeeping team ever: https://www.profitpriority.co/The office chair I'm obsessed with: https://amzn.to/45hjm8iDid I miss something? DM me on IG: @brandgoodtime Topics Discussed:key factors, clients, learn more, business, onboarding process, marketing tool, informative website, social platforms, ideal clients, Canva, Milkshake, LinkedIn bio tool, optimize profiles, services, contracts, proposals, starting a business, lawyer, Berkeley Sweet Apple, scope of work, billing, force majeure, contractor clause, dormancy clause, HoneyBook, handling contracts, proposals, sales call, cold outreach, referral partners, ideal client, characteristics, personalities, pricing, profit margins, time tracking, Toggle, Classify, hourly rate, packaging services, bookkeeper, accountant, financial situation, budget, cash flow projections, pre-launch phase, story, brand personality, service offerings, email list, customer base, lessons learned, processes, feedback, competitors, failure, mistakes, hiring specialists, ambition, show notes, links, resources, Instagram, support, rate, review, "She's Busy AF"

There is nothing about entrepreneurship that isn't mildly chaotic. Racing thoughts about your next growth move, or overthinking a client deliverable? Normal. Wondering if you're giving your friends and family enough attention? Normal. If you're a parent… plagued with “mom guilt”? Also normal. This conversation with Haley was so utterly refreshing in that all entrepreneurs are in the same kind of boat. Haley and Lauren talk through strategies for navigating all sorts of emotions that come with entrepreneurship but also talk about the fun of it all (especially when it comes to building a team!) Find Haley online: https://thewrittenworldagency.com/https://www.instagram.com/thewrittenworld/https://www.linkedin.com/in/haley-dagan-3677ab39/https://www.linkedin.com/company/the-written-world/ Find Lauren online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto

In this podcast episode, Lauren chats with Cierra and Jordan, experts in Black Friday launching, who share their insights and strategies for online businesses to maximize sales and revenue during this time. They emphasize the importance of getting the offer right and being strategic with exclusive offers that add value without devaluing services. They discuss the advantages of participating in Black Friday, including capitalizing on existing customer interest and boosting sales. They also highlight the long-term impact of Black Friday on businesses, such as boosting confidence and solidifying brand and mission. Cierra and Jordan explain their approach to supporting students during Black Friday launches, providing curriculum, accountability, and mindset support. The host expresses her surprise at the impact of Black Friday on small businesses and thanks the guests for sharing their insights.Find Cierra and Jordyn online: jordynbailey.com robbinscollective.com instagram.com/thejordynbailey instagram.com/sell.with.cierraFind Lauren online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloretoBlack Friday as a Profitable Opportunity [00:01:52] Leveraging Black Friday for Service Providers [00:05:10] Creating Chaos-Free Black Friday Launches [00:08:36] Give yourself plenty of time [00:09:28] Strategic launching for Black Friday [00:10:17] Considerations for Black Friday campaign [00:11:08] The confidence boost and changing the way of doing business [00:17:34] Taking time off during the holidays [00:18:11] Success stories of Amanda and Cassie [00:19:32] The Black Friday launch strategy [00:25:35] The impact of Black Friday on online businesses [00:26:46] Topics Discussed:Black Friday, online businesses, increase sales, revenue, Black Friday experts, launches, insights, strategies, profitable, audience, offers, exclusive offers, value, mini offers, bundle offers, overwhelm, start early, tasks, engage, selling, strategic planning, buyer's experience, B2C businesses, goals, variation, existing product, advantages, attention, interest, boost, financial benefits, long-term impact, confidence boost, sell, market, brand, mission, non-financial advantages, time off, holidays, success stories, students, unique, curriculum, recommendations, group meetings, accountability, questions, troubleshoot, mindset support, imposter syndrome, doubts, launching, support, small businesses, Instagram handles, website, Black Friday boot camp, support system

Welcome to... HE'S Busy AF! In this podcast episode featuring our first ever male guest, Lauren Loreto, the host of "She's Busy AF," interviews Kyle, a world-class presentation coach and story strategist.  They discuss the importance of storytelling in communication and sales, with Kyle sharing his expertise in crafting impactful stories. They delve into techniques such as using active voice, adding sensory details, and speaking in the present tense. Kyle also shares examples of success stories and his own personal journey with storytelling. Don't miss this episode and stay until the very end to hear Kyle tell his very own story!Find Kyle Online:https://thestoryengine.co/crossroads-heros-journey-buyers-journey/https://thestoryengine.co/content-marketing-buyers-journey/http://sellingwithstory.co/https://thestoryengine.co/resourceshttps://thestoryengine.co/selling-with-story-resourceshttps://www.linkedin.com/in/kyle-gray-27055b33/Find Lauren online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto

Get ready for an epic, friendly conversation with Brooke Jackson of Brooke Michelle Photo and host Lauren Loreto as they delve into the essence of personal branding. You'll hear about the pivotal role their friendship played in their business success, and discover how personal branding shaped their connection. Gain insights from their experiences with personal branding, including valuable lessons learned along the way. Lastly, you'll snag a tantalizing glimpse into Brooke's own podcast, "My Life Be Like," where she fearlessly shares her personal journey. Tune in now!Obsess over Brooke, just like Lauren does: www.brookemichellephoto.com Instagram: @brookemichellej @mylifebelikepodBinge her pod: https://brookemichellephoto.com/podcast-linksFind us online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto

What makes a good strategic partnershop? In this podcast episode, Lauren brings on Aurrie Hicks of Hopson Rae to talk all things collaboration and strategic partnerships. They share how they first connected through social media and discovered they had the same due date for their pregnancies. They talk about their backgrounds and starting their own businesses, as well as the benefits of working together on client projects. They emphasize the importance of trust, communication, and setting expectations in strategic partnerships. They also touch on practical aspects such as invoicing, software subscriptions, and sharing ideas.Find Aurrie online:https://www.hopsonrae.comInstagramLinkedInFollow BGT on Instagram: @brandgoodtime @shesbusyafWork with us: brandgoodtime.comTopics discussed: podcast, conversation, connection, backgrounds, businesses, branding, design industry, collaboration, client projects, strategic partnerships, social media, prints, girls, universe, Georgia, Birmingham, Alabama, agency world, corporate marketing, small businesses, agency prices, services, boss, time flies, great people, clients, one-stop shop, professionals, trust, credibility, communication, daily collaboration, positive review, behind-the-scenes work, potential strategic partnerships, fit, test project, transparent communication, expectations, workload, leveraging strengths, camaraderie, managing expectations, clear communication, timelines, internal meetings, systems, processes, Monday.com, Slack, simplicity, branding, tracking time, HoneyBook, contracts, invoices, billing process, practical aspects, questionnaires, software subscriptions, marketing trends, feedback, suggestions, partnership agreement, page-turner books, reality TV shows, Real Housewives of New York, cast members, careers, personalities, admiration, dislike, reboot, Real Housewives of Orange County, BravoCon, ticket prices, disappointment, logistics, Las Vegas, New York, website, social media handles, gratitude, future episodes.

In this podcast episode, Lauren Loreto, host of "She's Busy AF," shares her team's recent retreat experience. The purpose of the retreat was to bring together remote team members from different locations, celebrate, plan for the future, create content, and serve local businesses. The planning process involved budgeting, goal-setting, and finding a suitable location. The team stayed at the Hollingsworth House, a historic Airbnb with themed rooms and ample space. They engaged in team-building activities, conducted web audits for local businesses, and had a company vision chat. Tune in to learn more about their team retreat and lessons learned!Check out The Hollingsworth House: https://www.airbnb.com/rooms/879604531181380550Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto

Lauren took a week off of the podcast and invited two team members from Brand Good Time in to talk all things BARBIE MARKETING. In this episode,  Laken Wallace and Hope Dwyer of Brand Good Time discuss the rebranding and marketing efforts of Barbie. They talk about the release of the Barbie movie and various brand partnerships that have contributed to the success of the campaign. They highlight the unique marketing strategies employed, such as the selfie generator and experiential marketing. The hosts express their admiration for Barbie's attention-grabbing tactics and the sense of gamification involved. They also discuss the transition from brand partnerships to organic, earned marketing. The conversation then shifts to the future of Mattel's marketing, including plans for more movies featuring different Barbie products. Topics Discussed: rebranding, marketing, Barbie, Barbie movie, brand partnerships, podcast, spoiler-free zone, sales decline, image problems, reputation issues, rebranding efforts, vlog Barbie, body types, inclusivity, impact, marketing strategies, selfie generator, connectedness, experiential marketing, brand collaborations, makeup brands, Xbox, Burger King, Crocs, Barbie Dreamhouse, Airbnb, flashmob, excitement, admiration, attention-grabbing, gamification, success, user-generated content, Barbie filter, organic marketing, earned marketing, brand partnerships, trend-setting, future, Mattel's marketing, movies, Hot Wheels, Uno, Polly Pocket, Littlest Pet Shop, personal connectionFollow us on Instagram: @brandgoodtime @shesbusyafWork with us: brandgoodtime.com

In this episode of the "She's Busy AF" podcast, Lauren reflects on the journey of her podcast and discusses the complexities of marketing for small businesses. She emphasizes the importance of simplifying marketing and focuses on the three key elements of a successful marketing plan: having a product, a differentiator, and the means and messaging to reach the target audience. Lauren highlights the significance of product validation, identifying unique selling points, and crafting messaging that resonates with the audience. She also discusses the importance of nurturing the audience through various channels and having a decision tactic for immediate action.Check out our 90 Day Plan Service: https://brandgoodtime.com/90-day-plansFollow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloretoTopics Discussed:Journey, episodes, marketing, small businesses, teams, simplifying marketing, sales, product visibility, marketing plan, product, differentiator, target audience, testimonials, feedback, case studies, unique selling points, competitors, online presence, nurturing relationships, resources, messaging, testing, experimentation, audiences, raving fans, sales metrics, nurturing audience, email, newsletters, social media, podcasts, success metrics, podcast downloads, email lists, engagement, decision tactic, purchase, desktop, mobile platforms, checkout, touchpoints, discounts, payment plans, visibility tactic, nurture tactic, decision tactic, marketing strategy, goals, 90 days, visibility, nurture audience, decision-making process, ideal buyer, executing tactics, integration, team, 90-day plan service, execute marketing strategies.

In this episode, Lauren interviews Kori Whitby, a conversion copywriter and messaging strategist. They discuss Kori's entrepreneurial journey and her work in the field of copywriting. Kori shares how she discovered her passion for copywriting and her thoughts on the different categories of copywriters. They also delve into the balance between creative copy and effective calls to action, the use of AI in copywriting, and the importance of human connection and authenticity in digital marketing. Kori also provides advice for DIY copywriting and choosing a copywriter. Check her out online: www.bykoriwhitby.comFollow her on IG: www.instagram.com/bykoriwhitbyGet on the waitlist for her template shop: https://view.flodesk.com/pages/64b6cc54cd56042d78f06a62Follow us on Instagram: @brandgoodtime @shesbusyafCheck out our services: www.brandgoodtime.comConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto

In this podcast episode, Lauren discusses the various tech tools and software her company uses for communication, sales, marketing, and client services. She emphasizes the importance of investing in technology to improve efficiency and mentions specific tools like Loom, Whereby, Slack, Monday.com, HoneyBook, and Calendly. Lauren also talks about their use of Flodesk for email marketing, Buzzsprout for podcast uploading, and PodSqueeze for show notes and SEO optimization. She also mentions the use of G Suite, Miro, Adobe Creative Suite, Canva, Social Pilot, and Copy.ai for various aspects of client services and social media management.All of our affiliate links, if you choose to give them a try:Podsqueeze - https://podsqueeze.com/?ref=brandgoodtimeHoneyBook: http://share.honeybook.com/brandgoodtime - get 35% off your first yearFlodesk: https://flodesk.com/c/BRANDGOODTIME - 50% off your first yearFollow us on Instagram: @brandgoodtime @shesbusyafCheck out our services: www.brandgoodtime.comConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloretoTopics discussed: tech tools, software, communication, sales, marketing, client services, technology, efficiency, strategic team members, Loom, whereby, Slack, Monday.com, HoneyBook, Calendly, video screen sharing, recording, call communication software, Zoom, team management communication, project management software, questionnaires, invoicing, automation capabilities, scheduling sales calls, Flodesk, Klaviyo, Buzzsprout, podcast uploading, podcast show notes, SEO optimization, Pod Squeeze, transcription, titles, topics discussed, notable quotes, G Suite, email, collaboration, Google Docs, Google Sheets, Miro, Adobe Creative Suite, website wireframing, design, Canva, social media scheduling, Sprout Social, Social Pilot, Copy.ai, content creation, ideation

This podcast is all about effective ways to overcome business slumps. Drawing from her own experiences, Lauren offers practical strategies to guide you through difficult times. Follow us on Instagram: @brandgoodtime @shesbusyafCheck out our services: www.brandgoodtime.comConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloretoTopics discussed: sales slump, business, companies, financial difficulties, allocation of resources, personal experience, moving, flood, marketing plan, team, social media presence, value-driven content, potential customers, consistency, creativity, competitors, new opportunities, connections, network, referrals, success, take action, overcome, explore, provide value, be consistent, connect, networking calls, groups, networking locally, showcase expertise, evaluate, areas for improvement, lean into slumps, marketing efforts, urgency, availability, willingness to work, episode, take action, implement strategies, helpful insights, rate and review, podcast.

In this podcast episode, host Lauren Loreto of the "She's Busy AF" podcast discusses the challenges and considerations of adding new services to her business. She emphasizes the importance of perfecting their existing services before expanding and highlights the concept of friction in services and client relationships. Lauren shares specific challenges they faced with their 90-day plan service and their Dev Day service and explains the adjustments they made to address these issues. She also emphasizes the importance of efficiency and finding the right balance between delivering a great service and maintaining profitability.Follow us on Instagram: @brandgoodtime @shesbusyafCheck out our services: www.brandgoodtime.comConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloretoTopics Discussed: intrusive thoughts,  Instagram, challenges, considerations, new services, Brand Good Time, team, sales, marketing, issues, gaps, agencies, quality, client satisfaction, team productivity, continuous improvement, friction, services, client relationships, learn, optimize processes, 90-day plan service, monthly check-ins, overdelivering, honest, capacity, agency service, commitment period, price, dev day service, website in a day, time frame, deadlines, necessary materials, efficient, high-quality, profitability, value, team growth, development, adjustments, meet clients' needs, efficiency, success, shiny object syndrome, expanding services, team buy-in, processes, smooth transition, well-defined processes, positive feedback

This episode of "She's Busy AF" with Abby Littlefield, Executive Director of Kindred Exchange is all about making an impact. In this podcast, Abby shares the most valuable lesson she's learned from her work: the importance of balancing impact and ethics. She explains how Kindred Exchange is making a difference through its three pillars of conversation, consulting, and cohorts, and how they measure success through storytelling and building relationships. Abby also discusses the importance of being mindful and ethical when sharing stories from vulnerable communities and how Kindred Exchange is using innovative strategies to reach more people and raise awareness for their cause. Overall, this is a highly informative episode surrounding the non-profit space, but with lines that can be drawn to any business seeking to ethically market themselves. Find Abby online: https://www.instagram.com/abbyylittlefield/ Learn more about Kindred Exchange: https://www.kindredexchange.org/ Donate to Kindred Exchange:  https://www.kindredexchange.org/donate Tune into the We Are For Good Podcast: https://podcasts.apple.com/us/podcast/432-the-future-of-philanthropy-gen-zs-unique/id1527323627?i=1000615698240 Topics Discussed: She's Busy AF, podcast, Abby Littlefield, Executive Director, Kindred Exchange, nonprofit organization, ethical, sustainable, mission work, development, business training, entrepreneurs, vulnerable communities, conversation, consulting, cohorts, Uganda, graduation, impact, data, storytelling, consent, nonprofit marketing, mindful, technology, community involvement, volunteers, donors, Instagram, email list, monthly giving, cohorts in Uganda, Laos, Dominican Republic, business curriculum, multiple languages, podcast network, Ethical Narratives, cross-cultural setting.

Are you a business owner looking to grow your team and improve your website? In this episode of "She's Busy AF," Lauren and Bailey discuss the importance of team management, website design, and taking responsibility for mistakes in business. Bailey shares her experience in expanding her team and the benefits of delegating tasks, while Lauren emphasizes the need for clear expectations and project management processes. They also discuss common mistakes made in website design and the impact they can have on a business's credibility and pricing perception. The most valuable lesson from this episode is the importance of taking ownership of mistakes and using them as an opportunity to improve and grow. Tune in for more tips and insights from these two successful entrepreneurs.Find her on social: instagram.com/honeywavecreativeCheck out her new website: honeywavecreative.com Find Lauren on Social: @brandgoodtime | www.linkedin.com/in/laurenloreto

In this podcast episode, Lauren Loreto, the host of "She's Busy AF," discusses the latest trends in marketing and business. She talks about the impact of the economy on businesses and delves into three trends in the business and marketing space, including the rise of podcasting, the importance of LinkedIn as a marketing tool for B2B businesses, and the increasing use of artificial intelligence (AI) in marketing and business. She also recommends three tools that have helped her agency save time and improve efficiency, emphasizing the importance of ramping up efforts in Q3 to prepare for the busy season in Q4.Follow us on Instagram: @brandgoodtimeCheck out our services: www.brandgoodtime.comConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloretoClick here to try out Podqueeze (affiliate link).Lauren talks about: trends in marketing, business, Q3, B2B agency, economy, podcasting, C-suite executives, personal brand, LinkedIn, lead generation, artificial intelligence, AI, Grammarly, Copy AI, efficiency, Pod Squeeze, Loom, visibility, successs

In this episode of "She's Busy AF," host Lauren Loreto interviews web designer turned OBM, Liz Strong. They discuss the importance of leadership and tracking four critical numbers in business: lead stats, time stats, profitability, and service percentage. Liz shares her expertise in using data to make informed decisions and streamline processes to improve profitability and scalability. She emphasizes the need to focus on services that are actually profitable and to nurture relationships and word-of-mouth marketing. Overall, Liz's insights provide valuable guidance for creative entrepreneurs looking to grow their businesses in a ~ highly ~ sustainable way.Find Liz on social: https://www.instagram.com/luxandvitadsn/ Subscribe to Liz's newsletter: https://luxandvita.ck.page/b3ce0569dc Find Lauren on Social: @brandgoodtime | www.linkedin.com/in/laurenloreto– Topics discussed: website designer, entrepreneur, leadership, business setup, lead stats, time stats, profitability, service percentage, newsletter, creative entrepreneurs, tracking time, Toggle, Time Camp, data, informed decisions, measuring profitability, formula, hourly rates, finance professional, marketing channels, profitability margins, delegation, relationships, word of mouth marketing, service offering, financial health, Instagram DMs, email list.

In this episode of "She's Busy AF", host Lauren Loreto interviews Alyson Caffrey, founder of the Operations Agency, the co-creator of the Operations Simplified™ Framework, and the author of The Sabbatical Method: Create a business that can function without you. They discuss the importance of work-life harmony for business owners and the mindset shift needed to effectively delegate tasks to a team. Alyson emphasizes the need for a solid foundation before delegating and the incremental process of building trust and increasing delegation over time. They also touch on The Sabbatical Method, data-driven decision-making, and the importance of taking breaks to avoid burnout. Overall, the conversation highlights the importance of building a solid foundation for a business and prioritizing work-life harmony.Find her on social: @alycaffrey Buy her new book: https://amzn.to/3MJQsGC--Follow us on Instagram: @brandgoodtimeCheck out our services: www.brandgoodtime.comConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloretoTimestamps: Title: Introduction of Alyson Caffrey [00:00:16] Lauren introduces Alyson Caffrey, founder of Operations Agency and co-creator of Operations Simplified Framework, and talks about her expertise in streamlining backend operations.Title: Importance of Work-Life Harmony [00:01:54] Alyson and Lauren discuss the importance of work-life harmony for business owners and the need to have pockets of friends for different lifestyles.Title: Mindset Shift for Effective Delegation [00:05:17] Alyson talks about the mindset shift needed to effectively delegate tasks to a team and the incremental process of building trust and increasing delegation over time.Training Wheels for Delegation [00:07:02] Alyson discusses the importance of an iterative process when delegating tasks to a team, using training wheels to guide them.Avoiding Quality Issues When Delegating [00:08:40] Alyson suggests starting with low-hanging fruit and creating a list of non-negotiables to avoid quality issues when delegating tasks to a team.Challenges of Maintaining Quality in a Growing Agency [00:11:53] Lauren and Alyson discuss the challenges of maintaining quality in a growing agency and the importance of having a process in place and someone owning quality.Pushing Buttons and Pulling Levers [00:13:37] Alyson discusses the challenges of delegating tasks to a team and the importance of having a solid foundation before doing so.The Sabbatical Method [00:17:21] Alyson talks about her upcoming book on the sabbatical method and how it can help business owners build systems to function without them, whether for longevity or for exit.Removing the Founder [00:19:44] Lauren raises a question about how to maintain a company's culture and values when the founder is removed, especially in the context of a potential acquisition.Building for Longevity vs. Exit [00:20:43] Alison discusses the importance of determining whether a business is being built for longevity or for an exit strategy.Corporate vs. Small Business Operations [00:21:29] Alison compares the differences between corporate and small business operations and how small businesses can leverage corporate strategies.Simplicity in Decision Making [00:25:38] Alyson and Lauren discuss the importance of data-driven decision making and the power of making quick, informed decisions as a founder.Importance of Simple Operations

Get ready to shake it off with this episode of "She's Busy AF" where our host, Lauren Loreto, spills the tea on Taylor Swift's marketing genius. From her humble beginnings to her chart-topping albums and sold-out tours, Taylor's journey is a masterclass in authenticity, adaptability, emotional connection, and data-driven decision-making. Lauren also reveals how Taylor's fan engagement and interaction have created a fierce bond between her and her fans, resulting in loyal following and epic stadium shows. So, whether you're a die-hard Swiftie or a business owner looking to learn from the best, this episode is a must-listen. Tune in and get ready to be enchanted by the marketing strategies of one of the biggest pop stars in the world.Follow us on Instagram: @brandgoodtimeCheck out our services: www.brandgoodtime.comConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto

The podcast episode features Lauren Loreto, the host of "She's Busy AF," and Lakes Wallace, a team member of and the client strategy manager at Brand Good Time. They discuss their personal and professional lives, their roles at Brand Good Time, and how they almost didn't pick each other for the job. They also talk about Lakes' background in non-profit strategy and how it led her to her current role. The conversation covers topics such as effective project management, maintaining strong client relationships, setting healthy boundaries, and work-life harmony. The episode ends with a teaser for a future segment where Lakes and Lauren will share client horror stories.Follow us on Instagram: @brandgoodtimeCheck out our services: www.brandgoodtime.comConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloretoConnect with Lakes on LinkedIn: https://www.linkedin.com/in/lakenwallace/

In this podcast episode, Lauren discusses the importance of personal branding for businesses and provides three key considerations for building your personal brand: authenticity, creating a plan, and networking. She provides tips on how to show up authentically on social media, how to align your social media plan with your values and goals, and how to engage with your audience and build a community. Tune in to learn how to establish a strong personal brand and online presence to grow your business.Follow us on Instagram: @brandgoodtimeCheck out our services: www.brandgoodtime.comConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto

In this episode, we're diving into the world of email marketing and sharing 7 essential tips for creating an engaged and converting email list. Whether you're a small business owner, an entrepreneur, or a marketer, having a strong email list can be a game-changer for your business.Whether you're just starting out with email marketing or looking to take your current email list to the next level, this episode is packed with practical tips and insights to help you create a highly engaged and converting email list. So grab your headphones and tune in to learn how to make the most of this powerful marketing channel!Follow us on Instagram: @brandgoodtimeCheck out our services: www.brandgoodtime.comConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto

Looking to expand your email list and boost your business? In this episode, we're sharing 5 realistic and efficient ways to grow your email list, from optimizing your website and leveraging social media to hosting webinars and using paid advertising. With these strategies, you'll be able to reach a wider audience, connect with potential customers, and build a strong email list for your business. Tune in now to learn how to grow your email list.Follow us on Instagram: @brandgoodtimeCheck out our services: www.brandgoodtime.comConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto

In this episode, we're talking all about the future of web development, TikTok, and ChatGPT. We'll be diving into the latest trends and advancements in these areas, from the rise of progressive web apps to the impact of TikTok on social media. And of course, we'll explore how ChatGPT, an AI-powered language model, is changing the game for human-machine interactions. Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenloretoFollow us on Instagram: @brandgoodtime