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Send me a message You know what pisses me off? Seeing agents who sell 80-150 homes a year who never post on social media. But it's not for the reason you think.Here's the truth: top producers don't need social because they already built what social media is designed to build. They already have 3,000+ people in their database. They have 20 years of past clients referring them automatically. Their pipeline is packed.You don't have that yet. You're still in build mode. So if you're comparing yourself to them, wondering why you're posting daily and getting nothing while they don't post at all, you're comparing apples to oranges. You're at completely different stages of business.In this episode, I break down:Why top producers don't post (and why that logic doesn't apply to you)How they built their business over 20 years (and how you can do it in 2-3)Why social media is networking on steroids in 2026The content strategy that compresses decades into yearsWhy posting daily is non-negotiable if you want to grow fastThe uncomfortable truth? Once you become the top producer with a packed pipeline and thousands of referral sources, you can stop posting too. But you have to build that first.Different stage = different strategy. This episode shows you how to build what they have in a fraction of the time.***********************RESOURCES : Free "Clients From Social" Masterclass - Learn the new formula top agents are using on social media to attract 5+ new closings, month after month. REGISTER HERE: https://members.massiveagentsociety.com/free-masterclass-registration?utm_source=podcast_notes Massive Agent Society on Skool - My coaching community giving Realtors the exact blueprint (and handholding) to attract 5+ new clients, every single month. CLICK HERE: https://www.skool.com/massiveagentsociety Manychat PRO - Automate your Instagram DM's and Get 30 days of Manychat Pro for FREE - CLICK HERE REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃ Broker- CLICK HERE PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY
In this episode, Brian Icenhower breaks down a proven real estate recruiting training system designed to attract, coach, and retain top producing agents. You'll learn: Why most recruiting conversations fail How to recruit without pressure The doctor–pharmacy coaching model How to use training prescriptions to build trust Why recruiting and retention should use the same system This episode is essential for: Team leaders Brokerage owners Sales managers Recruiters Book a FREE coaching call: http://CoachCallFree.com Enroll in our online courses: http://www.IcenhowerInstitute.com Sign up for coaching: http://www.IcenhowerCoaching.com Sign up for an Agent Management Portal: http://AgentManagementPortal.com Join the fastest growing Facebook Group for Top Producers: https://www.facebook.com/groups/REagentRoundTable
Are you selling an investment property in 2026? Before you list, you need to understand the hidden tax risks inside a 1031 exchange strategy. In this episode of the Mastering 1031 Exchange Series, Judy Casad and Qualified Intermediary Milissa Ormiston-Hall break down these key topics: • Cost segregation explained in plain English • Bonus depreciation and why it can backfire • Depreciation recapture and ordinary income tax • Why breaking even doesn't mean zero tax • Gain vs. equity (and why investors confuse them) • How prior 1031 exchanges lower your cost basis • Where to find your adjusted basis (IRS Form 8824) • The key questions to ask your CPA before selling Many investors assume if they don't walk away with much cash, they won't owe taxes. That assumption can be very expensive. If you own rental property, commercial property, or income-producing real estate, this conversation could protect you from a surprise tax bill. Explore the full Mastering 1031 Exchange Series here:
Success isn't a skill; it's an identity. Chris breaks down the "Uncommon" traits that separate the best from the rest. He dives into the Entrepreneurial Operating System (EOS) and the specific core values he looks for when hiring "machines" for his own team. Inside this episode, you'll discover:Why "Harvard smart" doesn't matter in real estate, but pattern recognition does.Why you must expect the win BEFORE you walk into the listing appointment (and the "paperwork test" that proves if you actually do).Why Chris prefers hiring former athletes with a chip on their shoulder over "freaks of nature."How to master the mundane and why Bruce Lee's philosophy is the key to a 6-figure career.Why you will never outperform the way you see yourself, and how to build an "unrealistic" view of your own potential.The "Uncommon" Reading ListTraction by Gino Wickman (The EOS System)The Art of Learning by Josh WaitzkinPsycho-Cybernetics by Maxwell MaltzThe Psychology of Winning by Denis WaitleyAtomic Habits by James ClearConnect with Chris:
In this episode of the Life Insurance Academy Podcast, Zach and Roger break down a truth most agents don't want to hear (but top producers live by): skills don't fix a lack of volume. You don't win because you're "better" — you win because you apply your skill to enough real opportunity. If you've been stuck in "one more training… one more script… one more course…" this episode will challenge you to stop hiding in practice mode and start getting real game reps. You'll learn why scarcity creates hesitation, why "protecting leads" kills consistency, and how business owners think differently about leads (inventory) versus employees (expense). What you'll learn: Why confidence is the memory of real wins (and you can't get that without reps) The difference between practice-ready vs. game-ready The most common "scarcity symptoms" (fear of dialing, overthinking, avoiding the close) How top producers stay calm: they know another opportunity is behind this one The Opportunity Formula: reverse engineer your income goal into leads, dials, contacts, presentations, and apps Free tools & resources mentioned: Agent Income / Financial Calculator: https://lifeinsuranceacademy.org/agent-financial-journey-calculator/ Lead vendor resource (Closed Leads / Scale My Social): https://clsdleads.io/ More lead resources on our website: https://lifeinsuranceacademy.org/ ✅ Your 3 Non-Negotiables from this episode: Will you invest in your opportunity? Will you work it consistently? Will you trust the process long enough to win? If this hit home, drop a comment: What's the #1 thing holding you back right now — skill, consistency, or opportunity? And if you want more frameworks like this, subscribe and turn on notifications.
Tim and Tyler talk out Tim's recognition as the Top Producer of the Year (Next-Gen) and attending the Top Producer Summit in Nashville. — This episode is presented by Yield Energy. Yield for Growers. — Links Top Producer: Tim Nuss - https://www.agweb.com/news/business/2026-top-producer-next-gen-award-winner-tim-nuss Top Producer Summit - https://events.farmjournal.com/top-producer-summit-2026 Weskan Grain - https://weskangrain.com
In this episode, Brian Icenhower breaks down why most real estate teams never grow past a few agents. He explains the small team death zone, the ego-driven identity objection that blocks recruiting, and the surprisingly simple fix that helps teams scale. Topics include: Why most small teams burn out The real meaning behind “I'll lose my identity” Why peer perception matters more than public perception How team naming impacts recruiting How to think like a brokerage as you grow Book a FREE coaching call: http://CoachCallFree.com Enroll in our online courses: http://www.IcenhowerInstitute.com Sign up for coaching: http://www.IcenhowerCoaching.com Sign up for an Agent Management Portal: http://AgentManagementPortal.com Join the fastest growing Facebook Group for Top Producers: https://www.facebook.com/groups/REagentRoundTable
In this episode Micah and Trey sit down with David Goldsmith. He shares his story from starting as an intern to becoming a heavy hitter at a top firm. In this episode, we break down the real journey from zero to top producer including the habits, mindset shifts, and hard lessons that actually move the needle....
Are you a new agent tired of the "hamster wheel" and ready to actually hit those six-figure goals? In this power-packed replay, Chris sits down with top-producer Jon Smith to dissect exactly how he closed a staggering $34 Million in volume during his first two years in the business. Jon doesn't have a secret database or a magic wand-he had a system. He explains why your background (whether it's ministry, sports, or corporate) is your greatest asset and how to translate your past experiences into massive real estate momentum. What You'll Learn: Why outworking your doubts is more effective than waiting for "motivation."Jon breaks down the exact 5-point system he used to gamify his productivity and ensure he only focused on income-producing activities.How to identify whether your current bottleneck is a Belief, a Skillset, or a Character Trait.Shift your mindset from "closing a prospect" to "leading a client" to win in a post-trust era.Why you need a "NASCAR team" of mentors and how to find them to compress your learning curve from years to months.Connect with Jon:▶ Twitter: @iamjonathansmConnect with Chris:
Clinton Griffiths hosts AgDay: We have the latest from the Top Producer Summit in Nashville, Tennessee, with reaction to the announcement that NASS is conducting an internal review. Plus, the latest on what farmers need to know about one of their biggest competitors, Brazil. And we meet another "Top Producer of the Year" finalist.See omnystudio.com/listener for privacy information.
How does tourism actually work behind the scenes along the McKenzie River — and How do weddings, events, and overnight stays support the entire corridor? Our guests take you inside the layered marketing and funding system that helps position the McKenzie River Valley as a destination for celebrations, recreation, and meaningful travel — without losing the character that makes it special. Whether you're a resident, a business owner, a venue operator, or considering an investment along the McKenzie River corridor, this episode explains how the system works — and how you can plug into it. If you listened to Episode 144, Exploring Weddings Along The McKenzie River, this is the follow-up that explains how those efforts are supported, amplified, and sustained. You'll hear from: Carol Tannenbaum, Email Chair of the McKenzie River Chamber of Commerce Tourism Committee and owner of McKenzie River Lavender, on how local leadership guides tourism funding, wayfinding, storytelling, and community-driven projects. Stephen Hoshaw Email and Megan Temple Email of Travel Lane County (Eugene, Cascades & Coast), on how county-level marketing moves visitors from awareness to booking and supports lodging, venues, and small businesses. Tori Middelstadt, Email Executive Director of the Willamette Valley Visitors Association, on how regional and out-of-state marketing amplifies communities like the McKenzie River and helps fund destination development projects. Together, we explore: • How transient lodging tax dollars are reinvested locally • Why gateway signage, visitor centers, and interpretive projects matter • How layered marketing (local → county → regional → state) increases overnight stays • Why weddings and event travel create ripple effects for restaurants, lodges, and service providers • How business owners and residents can engage in the tourism process • What investors should understand about long-term destination strategy Tourism isn't just about visitors. It's about community resilience, economic stability, and thoughtful growth. Listen in to understand how discovery becomes overnight stays, how overnight stays support local businesses, and how collaboration keeps the McKenzie River strong for generations to come. Entrepreneur & Investor Opportunity For entrepreneurs, hospitality operators, or investors exploring event-driven or lodging opportunities along the McKenzie River corridor, this episode outlines the layered marketing and tourism infrastructure already in place. Properties positioned within this ecosystem benefit from: • Local tourism committee leadership • County-level marketing through Travel Lane County (Eugene, Cascades & Coast) • Regional and out-of-state amplification through the Willamette Valley Visitors Association • Strategic investment funding for destination development • Growing interest in weddings, retreats, and experiential travel A rare opportunity currently available within this corridor is the McKenzie River Inn — a custom-built residential inn designed for retreat, lodging, and event potential. If you are an entrepreneur seeking a hospitality investment aligned with coordinated tourism support and long-term destination strategy, this may be worth exploring. Learn more here: https://bit.ly/McKenzieRiverInn For a confidential conversation, contact Judy Casad, Windermere Real Estate, LC. Help Us Spread the Word! If you loved this episode, please leave us a review, follow this show, and share it on social media — it truly means the world!
We wrap up Top Producer Summit 2026 with coverage sponsored by Alltech Technology Group. This morning we have conversations with Top Producer Award finalists Edward and Rebecca Dalton of Dalton Farms along with Janna and Matt Splitter of Splitter Farms. Then we welcome Top Producer of the Year winner Larry Alsum and his daughers Wendy Dykstra and Heidi Randall of Alsum Farms and Produce. Finally, Next Gen winner Tim Nuss of California joins us to share his story.See omnystudio.com/listener for privacy information.
Clinton Griffiths hosts AgDay: We continue our coverage of Top Producer Summit 2026 from Nashville, Tennessee. We have reaction to the latest supply and demand numbers from USDA, along with the risk and opportunities for producers in 2026, and meet another of our Top Producer of the Year finalists.See omnystudio.com/listener for privacy information.
When your top provider resists structure but brings in big revenue, what do you do? In this Coaching Hotline episode, I break down how to protect your practice without losing your leadership edge. I talk about rental salon energy, sticky patients, how to build team confidence around cross-recommending services and how to keep your signature offers fresh all year without constantly reinventing your menu. Get ready to lead with clarity, set the standard, and build a business that doesn't hinge on one person's personality. HIGHLIGHTS How to handle a high-performing provider who resists structure. Why "rental salon energy" inside your clinic is a liability. How annual roadmaps and the CARES process increase patient stickiness. What to do when team members resist cross-recommending services. What to track to uncover misalignment and sales gaps quickly. How to keep your core packages fresh all year without constant new offers. Why repetition and documented results actually make selling easier over time. RESOURCES + LINKS Try Ask Heather AI for 30 Days HERE Apply for The Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com
In today's podcast Paul has a conversation with Tim Nuss of Nuss Farms in Lodi, California. Tim is a fifth-generation farmer whose family raises about 10 different crops and he is also this year’s Top Producer Next Gen award winner. Tim and his younger brother also started The Modern Acre podcast back in 2018 and have about 450 episodes on that.See omnystudio.com/listener for privacy information.
Clinton Griffiths hosts AgDay: AgDay is on the road at this year's Top Producer Summit in Nashville, TN. We have expert analysis on what producers could see this year for fertilizer prices, along with the latest on the banking and lending picture for 2026. Plus, meet a Top Producer of the Year finalist.See omnystudio.com/listener for privacy information.
In this episode, Brian Icenhower delivers his 2026 real estate sales outlook for agents, revealing why the housing market may be on the verge of a major sales surge. After three years of suppressed sales, rising inventory, falling rates, and government intervention are creating what Brian calls the “perfect storm” for real estate professionals. You'll learn: Why sales downturns are always temporary How rising inventory changes everything Why fewer agents means more opportunity The mistake that kills buyer urgency Why now is the time to rebuild your leverage If you want to dominate the next cycle instead of surviving it, this episode is required listening. Book a FREE coaching call: http://CoachCallFree.com Enroll in our online courses: http://www.IcenhowerInstitute.com Sign up for coaching: http://www.IcenhowerCoaching.com Sign up for an Agent Management Portal: http://AgentManagementPortal.com Join the fastest growing Facebook Group for Top Producers: https://www.facebook.com/groups/REagentRoundTable
Tim Nuss is this year’s Top Producer Next Gen Award Winner. He shares his story of coming back into a family operation and finding ways to take advantage of profit centers by identifying new and changing markets that his farm can help supply. He shares some of his top tips that have worked for his operation and lessons we apply in our own business.See omnystudio.com/listener for privacy information.
In this throwback solo episode from the COVID days, Chris breaks down how smart investors are using tax law, retirement rollouts, and creative strategies to build massive wealth even without a pile of cash.You'll learn how to tap into your retirement accounts penalty-free, how to compare stock market vs. real estate returns the right way, and how to use depreciation and principal paydown to legally reduce your tax bill while stacking cashflow.Chris also shares his personal playbook for deciding whether to flip or hold, his favorite types of properties to invest in, and how to get started with no money and no experience using a simple strategy anyone can do from their car.Hit Chris up: Facebook - https://www.facebook.com/ChrisCraddockBusiness/Instagram - https://www.instagram.com/craddrock/RESOURCES:
Clinton Griffiths hosts AgDay: USDA releases its farm income forecast for 2026, and we head to CattleCon in Nashville, where producers are also looking into what 2026 could bring for them financially. Plus, meet the first of this year's Top Producer honorees-the Women in Agriculture Award winner.See omnystudio.com/listener for privacy information.
In today's podcast, Paul has a conversation with Edward and Rebecca Dalton of northern Ohio. The Dalton's raise corn, soybeans, wheat and spelt on their farm but also finish about 450 head of dairy beef that they sell directly to the consumer. They are Top Producer of Year candidates for 2026.See omnystudio.com/listener for privacy information.
Are your real estate lead sources actually making you money — or are you just guessing? In this episode, Brian Icenhower breaks down how to identify your true best real estate lead sources using data, not emotion. Too many agents quit lead sources too early, chase shiny new tools, or slash their marketing budgets in slow seasons — all without knowing what's really working. You'll learn how to track every lead, calculate real ROI, and shift your budget toward the sources that are actually driving closings and GCI. This episode is essential listening for real estate agents, team leaders, and broker owners who want predictable growth instead of unpredictable swings. What You'll Learn: Why most agents don't actually know their best lead sources How to build a lead source tracker that shows profit, not just activity The biggest mistake agents make in winter months — and how to avoid it Realistic conversion benchmarks for online, portal, and SOI leads How improving conversion can eliminate the need for more leads The “Move the Money” method to continuously upgrade your marketing ROI How to use QuickBooks class tracking to see true lead source profitability A simple way to audit your own follow-up like a coach Key Takeaways: Your best real estate lead source is the one with the highest return on investment — not the one that feels good this month. Most CRMs track busyness, not profitability. Cutting growth activities during slow seasons is cutting muscle, not fat. Tracking cost, conversion, and ROI is the only way to scale confidently. Who This Episode Is For: Real estate agents tired of wasting money on leads that don't convert Team leaders who want smarter marketing budgets Broker owners who want accountability and proof before spending more Subscribe for more real estate training with Brian Icenhower. Visit therealestatetrainer.com to access tools, dashboards, and coaching resources. Book a FREE coaching call: http://CoachCallFree.com Enroll in our online courses: http://www.IcenhowerInstitute.com Sign up for coaching: http://www.IcenhowerCoaching.com Sign up for an Agent Management Portal: http://AgentManagementPortal.com Join the fastest growing Facebook Group for Top Producers: https://www.facebook.com/groups/REagentRoundTable
In this banger episode, Chris breaks down the jaw-dropping new NAR data: 71% of real estate agents did zero transactions in 2025. If that doesn't light a fire under you, nothing will.Chris calls out the excuses, dismantles the lies agents tell themselves, and delivers a no-BS roadmap to rising above the 71% and finally building a business that prints both cash and long-term wealth.Whether you're new to the game or 10 years in, this episode will challenge you, inspire you, and give you the real blueprint to stop sucking — respectfully.What You'll Learn in This Episode:Why thinking you're working hard doesn't countThe difference between the “cash machine” and the “wealth machine” — and how to build bothThe only activity that matters if you're doing fewer than 2 deals/monthWhy branding, websites, and social media won't save youWhat Chris did when he had no listings, no leads, and no teamHow to prospect like a pro (even if you suck at it right now)Hit Chris up: Facebook - https://www.facebook.com/ChrisCraddockBusiness/Instagram - https://www.instagram.com/craddrock/RESOURCES:
A new year is the perfect time to review what protects one of your biggest investments—your home. In this episode of All About Home Insurance, we're kicking off 2026 with a smart homeowner checklist designed for Union County, Oregon. As homeowners shift into financial planning mode—thinking about budgets, taxes, renewals, and long-term property value—insurance coverage deserves a closer look. Storm season, wildfire risk, rising rebuild costs, and policy renewals make this a critical moment to ask: Is your home really covered for what could happen next? We'll walk through common insurance gaps homeowners often discover too late, how coverage (or lack of it) can impact claims and property value, and what proactive steps you can take now to avoid surprises later. Whether you own a primary residence, rental, or future retirement home, this episode will help you start the year informed, prepared, and protected. If you'd like to talk through how insurance ties into property value and marketability in Union County, I'm always happy to help. Cade Reed, specializing in Auto, Home, and Medicare insurance with Reed & Associates Insurance 541-975-1364 Cade-Reed@kereed.net http://www.reed-insurance.net HELP US SPREAD THE WORD!! If you loved this episode, kindly leave us a Review - FOLLOW this show and Share it on Social ! It would mean the world
In this episode of the Brian Icenhower Podcast, we break down one of the most powerful — and most misunderstood — tools in real estate leadership: the DISC behavioral assessment. Whether you're coaching agents, leading a team, managing a brokerage, or recruiting top producers, DISC is the foundation for understanding why people behave the way they do — and how to coach, lead, and grow them more effectively. Brian shares exactly why the DISC assessment is the very first step he uses before entering any coaching relationship, onboarding a new agent, or hiring a team member. You'll learn how to identify dominant D, I, S, and C behaviors in under 30 seconds, how to coach each profile without creating resistance, and how to use DISC to have honest conversations without damaging relationships. This episode also reveals why many agents fail — not because they aren't capable — but because they're being coached, led, and recruited in ways that completely conflict with their natural tendencies. If you want to recruit better agents, build stronger teams, improve retention, and finally lead with clarity instead of frustration, this is a must-listen episode. Show Notes What You'll Learn in This Episode: Why DISC should be the first step in every coaching, recruiting, and onboarding process The biggest mistakes leaders make when they coach without understanding behavior How to spot D, I, S, and C personalities in the first 30 seconds of a conversation Why “telling people what to do” doesn't work — and what to do instead How DISC allows you to correct behavior without creating conflict Why DI personalities struggle with volatility, impatience, and quitting too early How I-profiles avoid hard conversations, systems, and structure Why S-profiles resist change and avoid asking for business How C-profiles sabotage themselves through over-analysis and risk avoidance How to mirror, match, and adapt your leadership style to every personality Why mastering DISC turns you into a true “Jedi” leader Key Takeaways: Leadership is coaching — and coaching starts with understanding behavior. You cannot effectively train, lead, or recruit someone without knowing their DISC profile. DISC gives you permission to have hard conversations without damaging relationships. The strongest leaders aren't trapped by their personality — they learn how to override it. The more you master DISC, the more magnetic your leadership becomes. Resources Mentioned: ICT DISC Course – Learn how to coach, recruit, and lead using behavioral science Agent Management Portal (AMP) – Unlimited DISC assessments for your agents, candidates, and staff If you want to lead with clarity, recruit better agents, and finally build a team that runs without chaos, start with DISC. Explore our DISC training and tools at therealestatetrainer.com and take the first step toward becoming the kind of leader people want to follow. Book a FREE coaching call: http://CoachCallFree.com Enroll in our online courses: http://www.IcenhowerInstitute.com Sign up for coaching: http://www.IcenhowerCoaching.com Sign up for an Agent Management Portal: http://AgentManagementPortal.com Join the fastest growing Facebook Group for Top Producers: https://www.facebook.com/groups/REagentRoundTable
Most agents want to "act" like entrepreneurs when they're actually unemployed. If you don't have a client, you don't have a business.In this throwback episode, host Chris goes into the essential strategies for scaling a real estate business from goose eggs to 24 deals per year. He offers actionable insights to help real estate professionals navigate common pitfalls and achieve sustained success.Takeaways:- Focus on the right activities.- Master the basics before getting fancy.- Turning your "shoulds" into "musts."- Lean on your network to find deals now and in the future.Action steps:- Compile a list of contacts and reach out consistently.- Concentrate on lead-generating activities.- Practice scripts to build confidence.- Transform "shoulds" into "musts" and maintain high motivation.- Provide value to contacts to leverage reciprocity.In-episode mentions:Influence: The Psychology of Persuasion by Robert CialdiniHow to Win Friends and Influence People by Dale CarnegieHit Chris up: Facebook - https://www.facebook.com/ChrisCraddockBusiness/Instagram - https://www.instagram.com/craddrock/RESOURCES:
Lightning Round: Top 10 Best Pieces of Sales Advice You've Ever Received Question: Alice from Madison Wisconsin asks, "I am excited about 2026 and I want to do well this year. What is your best advice for a sales person looking to hit her goal in 2026?" Book: Market Eminence by David Newman
Most real estate agents overpay in taxes because they never plan their finances beyond the next commission check. In this episode, Brian Icenhower explains how real estate agents reduce taxes and increase profit margins by thinking like true business owners — not employees. Learn the simple year-end expense strategies that can save you thousands, protect next year's cash flow, and eliminate surprise tax bills before April. This is the financial leadership every agent, team leader, and broker-owner needs heading into the new year. Book a FREE coaching call: http://CoachCallFree.com Enroll in our online courses: http://www.IcenhowerInstitute.com Sign up for coaching: http://www.IcenhowerCoaching.com Sign up for an Agent Management Portal: http://AgentManagementPortal.com Join the fastest growing Facebook Group for Top Producers: https://www.facebook.com/groups/REagentRoundTable
Lightning Round: Top 10 Best Pieces of Sales Advice You've Ever Received Question: Alice from Madison Wisconsin asks, "I am excited about 2026 and I want to do well this year. What is your best advice for a sales person looking to hit her goal in 2026?" Book: Market Eminence by David Newman
In this throwback episode, Chris sits down with Mercy Lugo-Struthers, a top real estate professional and team leader, to break down the secrets to closing online leads and building a thriving real estate business. Mercy shares how her team has mastered online lead conversion, particularly through platforms like Zillow Flex, and the mindset and strategies agents need to succeed in today's market.Whether you're struggling to turn online leads into sales or looking for ways to improve your real estate business, this episode is packed with actionable advice to help you build a cash machine that fuels long-term wealth.What You'll Learn in This Episode:The mindset shift needed to convert online leads effectivelyHow to differentiate yourself and add value to potential clientsStrategies for building trust quickly with online buyersThe importance of follow-up and consistency in lead conversionHow Mercy trains her team to stay disciplined and accountableCommon mistakes real estate agents make with online leads – and how to avoid themResources Mentioned:The 5 AM Club by Robin SharmaThink and Grow Rich by Napoleon HillThe Pumpkin Plan by Mike MichalowiczConnect with Mercy:Phone: 703-861-6510Email: mercy@casalsrealtors.comCompany Website: Casals RealtorsHit Chris up:Facebook - Chris Craddock Business Instagram - @craddrockRESOURCES:
Investor Fuel Real Estate Investing Mastermind - Audio Version
In this conversation, John Michael Perez shares his journey as a real estate agent and investor, emphasizing the importance of building an online presence, effective lead generation strategies, and the value of mentorship. He discusses the evolution of marketing in real estate, the significance of systems for efficiency, and the current trends in the Austin real estate market, including opportunities for investors. John also highlights the importance of creating a supportive team environment and offers insights into creative financing options for buyers. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind: Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply Investor Machine Marketing Partnership: Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true 'white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com Coaching with Mike Hambright: Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a "mini-mastermind" with Mike and his private clients on an upcoming "Retreat", either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas "Big H Ranch"? Learn more here: http://www.investorfuel.com/retreat Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform! Register here: https://myinvestorinsurance.com/ New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club —--------------------
This What's Working in Ag segment is brought to you by www.ambrook.com , we bring back Hannah Mann, CPA and ag-focused accountant, to answer the follow-up questions farmers had after our recent tax planning episode.This short, to-the-point conversation focuses on what's actually working right now for producers who want better control of their numbers heading into 2026.Hannah shares:Why most farms struggle with knowing true profitability—even when yields look goodThe difference between reactive bookkeeping and proactive financial planningWhy January is the best time to reset farm records (not December)How forward-looking cash flow projections help with banker conversations and credit renewalsWhy tracking inventory, enterprises, and allocations matters more than everHow the best operators use simple systems to buy back time and peace of mindWhy clean, real-time numbers create better decisions when margins are tightThis episode isn't about accounting theory or tax jargon. It's about giving farmers clarity, confidence, and a system that helps them make better decisions—before it's too late. Want Farm4Profit Merch? Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don't forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: Farm4profitllc@gmail.comCall/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode, Trey talks with Top Producer, Tony Brunini.Tony Brunini didn't get into insurance until he was 40. Now he writes $750K+ a year specializing in a unique RE vertical....
In this episode, Brian Icenhower tackles one of the most common challenges leaders face: how to keep growing when you feel overwhelmed. As seasons heat up — spring and summer especially — many agents, brokers, and team leaders hit a wall. They stop focusing on growth, coaching, recruiting, and lead generation because their plates feel too full. But here's the truth: sustainable growth requires leaders who can inspire, paint a clear picture of the finish line, and build leadership pathways for others. Brian breaks down:
No coddling in 2026! If you're tired of excuses, sugar-coated advice, and waiting around for the market to improve, this episode is your wake-up call. From tracking every number, to talking to more people than ever before, to cutting out distractions and dead weight, Chris reveals the mindset, metrics, and methods that will set you apart in 2026. What You'll LearnWhy “unreasonable goals” are the only kind worth setting in 2026The real minimum standard for daily conversations with clientsWhat fitness taught Chris about tracking, accountability, and resultsHow to handle friends who ghost you when you start pushing harderThe secret to offering value instead of begging for business2026 market projections: interest rates, shadow demand, and how to prepareThe reason most agents stay broke — and how to break the cycleWhy your success comes down to ONE thing: talking to more people“If you're not talking to at least 10 people a day, you don't have a full-time job —you have a hobby.”Hit Chris Up:Facebook: https://www.facebook.com/ChrisCraddockBusiness/Instagram: https://www.instagram.com/craddrock/RESOURCES:
Sam Manley is back for another episode to talk about his newfound position as an executive in one of the leading solar companies in the country. Alongside discussing incentivizing the sales process and new system implementations, we also focus on establishing personal worth and the work-life balance in a relatively demanding industry.CLICK HERE: https://apply.solarpreneurs.com/ https://zendirect.com/ https://crmx.app/ https://zapier.com/ https://www.solarscout.app/taylor https://www.youtube.com/@solarpreneurs goals.solarpreneurs.com oneliners.solarpreneurs.com https://solciety.co/ - JOIN SOLCIETY NOW! SIRO APP - LEARN MORE
In this episode of The Brian Icenhower Podcast, real estate coach and author Brian Icenhower shares the proven leadership coaching techniques for goal setting that top-performing real estate leaders use to motivate and grow their agents. Drawing from Patrick Bet-David's book Your Next Five Moves, Brian introduces the Four Levels of Why — a powerful coaching framework that helps real estate agents identify their true motivations and move beyond short-term struggles toward long-term success. Using real-world examples from coaching teams and brokerages across the country, Icenhower explains how leaders can guide agents to “graduate” from one level of growth to the next — from survival, to status, to freedom, to purpose — without getting stuck or making reactive moves during challenging markets.
In this solo throwback episode, Chris Craddock breaks down the exact strategy that helped him close over 40 transactions in his first year as a full-time real estate agent. And it all started with one simple, non-negotiable rule: talk to at least 10 people a day about real estate. Chris unpacks the mindset, discipline, and math behind daily prospecting, the danger of stopping once you get busy, and how hiring support helped him scale without sacrificing future business. What You'll Learn:Why treating prospecting like brushing your teeth can change your businessHow one simple daily rule can generate enough income to feed your family and build wealthThe danger of stopping your pipeline when you're busy — and how it cost Chris $60K in a single morningThe difference between being good at real estate and talking to enough peopleWhy even a bad agent can succeed if they follow this strategy (but great ones can dominate)RESOURCES:
In this episode, real estate coach Brian Icenhower explains why slow markets present the best opportunities for recruiting top agents. Learn how to build a production-centric culture, position value over price, and use coaching—not commission splits—to attract and retain the best agents in your market. Listen now to discover: How to recruit high producers during challenging markets Why competing on price ruins culture and profitability What systems make your brokerage irresistible to top agents
In this rerun episode, Chris sits down with Kelly Cook, a former Division I college athlete and football coach turned top-producing real estate team leader in Arizona. Kelly shares how the principles of coaching, discipline, and leverage helped him scale from solo agent to running a $100M+ team in annual sales volume.If you've ever hit a ceiling in your real estate business—especially between 15 and 50 deals a year—this episode is for you. You'll learn how Kelly used morning routines, coaching, and key hires to break through plateaus and create real momentum.Plus: ✅ Why every agent needs a coach (even if you think you can't afford it) ✅ The hidden opportunity most agents miss at open houses ✅ Kelly's “earn your shower” philosophy for dominating the day ✅ The first 2 hires every agent should make to scale beyond 15 deals ✅ The one question he asks every new team recruit—and what it revealsConnect with Kelly:(480) 227-2028https://www.cookandassociatesaz.com/ Connect with Chris:Instagram: @craddrockFacebook: Chris Craddock BusinessResources
In this episode, real estate coach and brokerage growth expert Brian Icenhower breaks down one of the biggest misconceptions in real estate leadership — the belief that culture alone can sustain a brokerage. While a positive office culture matters, Brian explains why production must always be the primary value proposition. When culture becomes the only focus, it can quickly spiral into drama, volatility, and turnover. Instead, brokers and team leaders must learn how to scale real estate coaching in a brokerage through structured systems that help agents sell more homes, increase their income, and achieve long-term stability. Brian reveals: Why cost- or culture-based recruiting eventually fails How to make your brokerage truly production-centric How to implement scalable coaching systems using the Agent Management Portal (AMP) How to diagnose agent growth opportunities like a “doctor” and prescribe the right training The tools and accountability methods that turn chaos into consistent production Whether you lead a small boutique office or a multi-location brokerage, you'll learn how to coach at scale, retain more agents, and create a thriving, production-driven environment.
Home fires take their toll in lost lives, injuries and destroyed property. During Christmas, house fires can be avoided or prevented. Make sure you take the time for precautions. In this episode we will review the Top 3 ways to prevent fire in your home during the Holidays. These tips are good for everyone. Whether you own your home or you are renting. Feel free to share this episode with your friends and loved ones. HELP US SPREAD THE WORD!! If you loved this episode, kindly leave us a Review - FOLLOW this show and Share it on Social ! It would mean the world
Most agents are taught to "always be closing." Kyle Wallace was taught to "always be serving." In this throwback episode, we revisit Kyle's journey from Youth Pastor to one of the industry's most successful leaders.We're diving deep into why "soft skills" lead to hard profits and how Kyle leveraged authenticity to build a business that is both highly efficient and deeply relational.Key Takeaways:Breaking the Mold: Why Kyle's unique business model outperforms traditional "grind" cultures.The ROI of Coaching: The specific investment that revolutionized his approach.Client to Community: The secret to turning one-time transactions into lifelong supporters.Purpose vs. Profit: How to find the sweet spot where both thrive.Connect with KyleWebsite: priestandkingco.comEmail: kyle@priestandkingco.comInstagram: @kylewallaceConnect with Chris:Instagram: @craddrockFacebook: Chris Craddock BusinessResources
In this episode of The Brian Icenhower Podcast, Brian takes on one of the most talked-about topics in real estate leadership today: Should real estate brokers offer revenue share to agents? As revenue-share companies expand across the country, many brokers and team leaders are wondering if they need to change their compensation structure to stay competitive. Brian breaks down why that's often a knee-jerk reaction — and how chasing new models or cheaper splits can actually hurt profitability and culture in the long run. Through decades of coaching top real estate teams and brokerages, Brian has seen every iteration of this trend — from the early rise of revenue-share brokerages to their plateaus and declines in different markets. In this powerful episode, he explains the real difference between revenue share and profit share, how to recognize the hype on social media, and why the best brokers and team leaders focus on adding value, not adjusting splits. You'll learn: ✅ Why agent count doesn't equal profit — and what metrics really matter ✅ The truth about revenue-share models and how few agents actually profit from them ✅ How to compete by creating systems, accountability, and training — not by lowering costs ✅ What separates successful brokerages from those constantly changing comp plans ✅ How to build a production-centric culture that retains high-performing agents Whether you lead a team, run a brokerage, or aspire to, this episode is a must-listen for understanding the financial and leadership implications behind the revenue-share trend. Don't get caught up in the noise — get back to the fundamentals of building a profitable business that attracts and retains agents because of the value you provide, not the compensation you promise.
Oregon is the leading producer of Christmas trees in the nation, accounting for about a third of all real Christmas trees sold in the U.S. Christmas tree farmers in Oregon grew more than 3 million Noble fir, Douglas fir and other Christmas tree varieties in 2023, the most recent year for which statistics are available. Priya Rajarapu is an assistant professor in the college of forestry at OSU and the Christmas tree specialist at OSU Extension Service. In the past year, she has visited 20 Christmas tree farms in Oregon where she has offered advice, diagnosed diseased trees and confirmed infestations of bark beetles and other pests. But the biggest threat Oregon’s roughly $120 million Christmas tree industry faces is climate change, according to Rajarapu. Extreme heat and drought can imperil the survival of Christmas trees, especially seedlings. Rajarapu has been studying mulch alternatives like compost that has been shown to boost the survival of seedlings during their first year. Rajarapu joins us for more details about her work and why non-native varieties such as Nordmann and Turkish firs are gaining in popularity among both farmers and consumers.
US President Donald Trump has threatened tariffs and said that India is “dumping rice” into the US. ThePrint's Editor-in-Chief Shekhar Gupta explains how the trade numbers nail Trump's hollow threat and why it doesn't matter, especially looking at the trade data. We also look at how India became the top producer and exporter of rice, and how little we export to US. ThePrint Ep1769 Journalist Udit Bubna joins in Report: https://theprint.in/economy/172-countries-counting-india-looks-to-hit-new-record-in-rice-exports-but-theres-a-flip-side/2790840/ --------------------------------------------------------------------------------------------- @MSArenaOfficial #Victoris #VictorisSUV #GotItAll #MarutiSuzukiSUV #MarutiSuzukiArena
In this episode of The Brian Icenhower Podcast, Brian reveals why prospecting-heavy real estate teams often get stuck in the “death zone.” Many team leaders build their growth strategy around strict outbound prospecting—expired listings, FSBO calls, circle prospecting, and internet leads. While these systems work well for new and low-producing agents, they rarely help a team scale to the next level. Brian explains how these structures can lead to: High turnover rates among agents who burn out from constant prospecting. Limited scalability because top producers resist rigid prospecting quotas. Reputation challenges that make it harder to attract established, influential agents. Most importantly, Brian offers proven strategies to help small teams break through and grow sustainably. What You'll Learn in This Episode Why the “death zone” traps so many small real estate teams. How strict accountability around daily prospecting can limit long-term growth. The importance of creating pathways for agents to earn business from their sphere of influence (SOI). How adjusting commission structures can attract and retain top producers. Why balancing systems with flexibility builds reputation and social proof in your market. Key Takeaway If you want your real estate team to grow beyond a small group of hungry prospectors, you need systems that serve both new agents and seasoned top producers. By rewarding SOI business, loosening rigid standards for high performers, and building a culture that attracts—not repels—experienced agents, you'll create the foundation for sustainable, long-term growth. Want to learn more about scaling your team with proven systems? Explore coaching programs and training resources at IcenhowerCoaching.com. Book a FREE coaching call: http://CoachCallFree.com Enroll in our online courses: http://www.IcenhowerInstitute.com Sign up for coaching: http://www.IcenhowerCoaching.com Sign up for an Agent Management Portal: http://AgentManagementPortal.com Join the fastest growing Facebook Group for Top Producers: https://www.facebook.com/groups/REagentRoundTable
In this powerful replay, Chris sits down with Vanessa Jaldin. A former salon owner who absolutely crushed her first full-time year in real estate with 30 deals closed.Vanessa doesn't come from a sales background, but she brings with her the two most important assets: an obsession with service and a willingness to outwork everyone else.In this episode, you'll learn:Why customer service is your #1 conversion toolThe mindset shift Vanessa made to go all-in on real estateHow she turned “no experience” into a strengthWhy joining the right team helped her fast-track her successHow to prospect authentically (even at the playground)The daily habits that drove 30 deals in 12 monthsConnect with Chris:Instagram: @craddrockFacebook: Chris Craddock BusinessResources
The insurance industry often hires for pedigree: the right degree, the right school, and a polished background. But my guest, Misty Carson, proves that grit outperforms a resume every time. Her journey starts in extreme poverty in a trailer park, navigating life as a teen mom, and leads all the way to the top of the insurance game.In this episode, Misty shares the raw reality of how she went from surviving to thriving. We discuss how she translated the hustle of the car sales floor into insurance success, why non-traditional talent is the industry's biggest missed opportunity, and how she turned being "battle-tested" into her greatest competitive advantage. This is the story of what happens when you refuse to let your circumstances define your future.▶▶ Sign Up For Your Free Discovery Callhttps://calendly.com/aneary/strategy-sessionKEY MOMENTS(00:00:00) She Went From Poverty to Top Producer (00:00:56) The Origin Story: Escaping Poverty and Defying the Odds (00:07:06) The Turning Point: Learning to Bet on Yourself (00:09:34) How Selling Cars Prepared Her to Dominate Insurance (00:18:49) Why the Best Producers Don't Always Have "Perfect" Resumes (00:24:28) "Battle-Tested": Turning a Hard Past Into a Powerful BrandCONNECT WITH ANDY NEARY
In this powerful solo episode, Chris Craddock shares the behind-the-scenes takeaways from a live Tony Robbins event—and how it lit a fire under his real estate investing game.From breaking down the mindset traps that keep agents broke, to showing how real estate creates freedom through Monthly Recurring Revenue (MRR), this episode is a wake-up call for anyone who wants to stop grinding for commission and start letting their money do the heavy lifting.Chris also opens up about:The #1 reason real estate agents fail to build wealth (and how to flip the script)What Netflix, Verizon, and the 1970s can teach you about investing in any marketHow to use MRR to buy back your time and escape the “next deal” treadmillWhy fear is just a symptom of ignorance—and how to crush it with knowledgeThe monkey-and-the-apple experiment that will rewire how you think about successA challenge to step into your next level, no matter what others thinkConnect with Chris:Instagram: @craddrockFacebook: Chris Craddock BusinessResources