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Have you ever had a moment where the answer you were looking for was right in front of you? I’m talking about a giant neon sign moment where you realize that a strategy is working, and the proof is undeniable. Today, I want to share a quick story about an unexpected moment of validation that I recently had, and the valuable lesson that every top sales producer needs to keep front of mind. The Annual Sales Summit That Changed Everything I have a client that I’ve worked with for several years now. Each month, I deliver virtual training workshops focused on different areas of sales. Some months our topic will be on prospecting best practices, and other months we may focus on things like sales negotiation skills or how to advance deals in the pipeline. These workshops are optional for the sales team to attend at this particular company. So recently, I was invited to attend their annual sales summit. It was the first time that I’d be putting faces to names and shaking hands with the people who showed up to my sessions, month after month. It was a pretty big event. There were hundreds of members of the sales team from around the US. After grabbing my badge at the registration desk, I walked towards the main event space, and the sound of hundreds of conversations filled the room. It was that feeling of energy and the buzz of excitement when you’re surrounded by people who are having fun together. As I walked through the mingling crowds, I saw it. There was a giant board, I’m guessing about five feet tall, and at the top it read “Top Producers of the Year.” Now, if you’re in sales, you know what these boards represent. It’s the ultimate recognition and a testament to your consistency, grit, and incredibly hard work. I found myself looking through the photos and the names. These were my clients’ top producers, the ones who really earned their spot. And as I looked at each photo, a pattern started to emerge. I noticed a face that I recognized and then another. And then another. I couldn’t help but start to smile as I kept scrolling through this list of the fifteen names on the wall. All but one of them were people who were showing up to the monthly workshops month after month. I was shocked. Not just proud, but genuinely humbled. Now, I’d like to believe that our training played a part in their success. But the truth is, they earned it. Their spot on that board, their results, their massive recognition—it was a direct reflection of the continuous investments that they had been making in themselves. They didn’t wait to be great. They were proactively working on stepping up their skills one month at a time. What You Need to Remember Now, if you take one thing from this article, let it be this: top producers don’t wait for success. They prepare for it. That board wasn’t just a list of the most talented sales reps. It was also a list of the most intentional. It was a direct consequence of four behaviors that they had displayed: Showed up to the monthly workshops even though they were optional. Asked hard questions in these workshops. Applied new techniques and tools and put them into action immediately. Treated sharpening their skills as a non-negotiable. Here’s the truth: the person who dedicates one hour a week to getting better will always beat the person who’s naturally gifted but a little lazy. Intention beats talent every single time. 6 Best Practices to Inject Intention Into Your Week So how do you inject that kind of intention into your own week? Here are six best practices to help you: Show Up Before You Need To These top sales reps on the board didn’t wait for their production to dip before they started investing in training. They were already winning, and they still kept showing up. Skill building is like compounding interest. Small, consistent investments create exponential returns. Treat Sales Training Like a Workout You don’t go to the gym once and expect to be in shape. You show up three times a week for a year. That’s how you need to approach your professional development. Consistency is greater than intensity. Every session you attend adds a new tool, a perspective, or an edge to sharpen your game. Decide That You Are Always a Learner The reps who excelled weren’t afraid to ask questions that other people might consider basic. They were seeking clarity, not just validation. Remember, ego is expensive. Curiosity is profitable. Never stop being the most curious person in the room. Don’t Confuse Activity for Growth Many sales reps are busy; they’re active. But how many are truly intentional about growth? Top producers set aside uninterrupted time for professional development even when their schedule is getting full. So block out time to get better, not just to do more. Implement One Thing Immediately After attending a workshop or even listening to a podcast episode, challenge yourself to pick one tactic to put into action within twenty-four hours. Knowledge is power. Implementation is what turns that knowledge into results. Surround Yourself with Other Top Performers It’s easy in sales to get frustrated when we lose a deal or when things are not going our way. By surrounding yourself with other top performers, you’re going to help lift yourself up in those moments when you need a little extra support and motivation. Why This Moment Mattered Seeing that board of top performers, that physical printed validation, it really struck me—the emotion of realizing that the reps who had quietly and consistently invested in themselves all year long, had literally risen to the top. It was a powerful moment and reminded me why not only I do the work that I do, but it also absolutely confirmed that top performers are the ones disciplined enough to invest in themselves. I encourage you to commit to just one of these six tips that I shared today. Write it down and put it into action within twenty-four hours. Momentum doesn’t come from waiting. It comes from action. — The top performers on that board didn’t wait—they invested in training that got results. Explore my courses on Sales Gravy University and get the same strategies they used to reach the top.
⚖️ S.C.A.L.E Method guide for entrepreneurs
Episode 631 Schedule a one on one free coaching call, click here or visit LoanOfficerStrategyCall.com. Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl White sits down with Robyn LaVassaur for a real conversation about something that quietly separates top producers from everyone else: recovery rate. Not just how fast you bounce back from a tough call or a lost deal, but how quickly you recover from life events, setbacks, rejection, and the mental hits that can steal your momentum if you let them linger. Robyn explains why recovery rate is a learned skill, how gratitude changes the way you carry grief and disappointment, and why action is the fastest path back to clarity. They talk through practical ways to reset your mindset, protect your mental real estate, and stop one hard moment from turning into a snowball of problems that spills into your pipeline and your paycheck. If you have ever felt like a rough meeting, a "no," or a stressful season knocked you off your game longer than it should have, this episode will help you tighten that bounce-back window. Because in this business, it is not the rejection that slows you down, it is how long you stay there. If you want to join Carl and the community at the next Mastermind Retreat, grab your spot early at MastermindRetreats.com.
Empowering Women in Real Estate - The Podcast with Karen Cooper
What happens when a 20-year real estate veteran says yes to mentoring a brand-new agent? In this episode, I sit down with Platinum Group team members Jodi Hooper and Val Ovalle to talk about a modern mentorship story that has transformed both of their businesses. Jodi has been licensed since 2005. After years of saying she might retire "soon," she found something she didn't know she needed — mentoring. Val joined our team in late August, received her license in September… and was our Top Producer by December — less than four months into her career. But this episode isn't about production numbers. It's about: What new agents really need in their first 90 days Why mentorship is more than just contracts and compliance How experienced agents can build a path toward legacy with mentorship The power of collaboration over competition And why no one should try to do this business alone If you're a new agent wondering where to start… Or a seasoned agent wondering what's next… This conversation will give you perspective, possibility, and maybe even a new path forward. Listen now to episode 396 of Empowering Women in Real Estate® – The Podcast on your favorite podcast app. Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook. https://www.facebook.com/groups/empoweringwomeninrealestate We are 40,000 members strong and we want you to join us! And if you want to follow me on Instagram, that's where I'm having the most fun right now. https://www.instagram.com/karen.w.cooper/
In today's podcast Paul has a conversation with the Alsum family from Wisconsin who just won the most recent Top Producer of the Year award. In the podcast we discuss their farm operation, how it started and how the succession process is coming along. Larry Alsum grew up a fourth generation dairy farmer but pivoted to a first-generation producer farmer and packer.See omnystudio.com/listener for privacy information.
Artificial intelligence is reshaping the real estate industry — but not in the way most agents think. In this episode, Brian Icenhower breaks down the real shift happening inside ai real estate marketing and explains why the battle isn't really about learning how to write AI prompts. It's about understanding where AI gets its information — and whether your business shows up there. For over a decade, social media dominated real estate visibility. Agents focused on engagement, followers, and posting frequency. While social media still builds familiarity and brand presence, it does not create durable, searchable authority. AI-driven search changes the equation. Today, consumers are asking platforms like ChatGPT and Gemini direct questions: “Who is the best real estate agent in my area?” “Top real estate team near me.” “Best brokerage to join.” AI pulls answers from indexed websites, structured blogs, Google reviews, and long-form authority content — not from social media feeds. In this episode, Brian explains: Why search-based authority is resurging How AI platforms determine who shows up as “the best” Why blogging is about to experience a major revival The difference between attention-based marketing and intent-based marketing The one controllable factor in ai real estate marketing If your marketing strategy is built entirely on social media, you may already be losing visibility in the AI search ecosystem. This episode is designed for: Real estate agents who want to future-proof their business Team leaders building scalable marketing systems Broker-owners focused on long-term authority and growth The agents who dominate the next decade will not simply chase engagement — they will build searchable authority. If you want to stop hunting for business and start being found, this is a conversation you cannot afford to ignore. For more systems-driven strategies on scaling your real estate business, explore Icenhower Coaching & Training and our advanced leadership programs designed for serious operators. Search is back. Authority matters again. And ai real estate marketing is the battlefield. Book a FREE coaching call: http://CoachCallFree.com Enroll in our online courses: http://www.IcenhowerInstitute.com Sign up for coaching: http://www.IcenhowerCoaching.com Sign up for an Agent Management Portal: http://AgentManagementPortal.com Join the fastest growing Facebook Group for Top Producers: https://www.facebook.com/groups/REagentRoundTable
This week's podcast episode is about something special and personal to me…I grew up in a town with no stoplights. 30 kids in my graduating class.While my friends were out having fun, I was stacking slabs at my grandma's sawmill for $20 a day.That's where my work ethic was born.But somewhere in all that hard work, I felt it, this burning feeling that I was meant for more. So I did the only thing I know how to do.I got to work.Here's what nobody tells you about success… it can DESTROY YOU just as fast as it builds you.I started reading my own press clippings. Lost good people. Burned bridges. Created toxicity in an environment I was supposed to be building.My biggest failure. And also my greatest lesson…Because the transition from top producer to leader isn't a promotion. It's starting over. This is where I struggled and I see so many others struggle as well.It requires you to remove your ego, humble yourself, and go back to zero!This is such a challenge because of all the work you have gone through to become a successful agent.But becoming a successful leader requires you to start all over again.Most people can't make that shift.I also used the wrong motivation.Proving people wrong will get you somewhere, but it won't build something sustainable.The day everything changed was when I stopped asking how do I prove them wrong and started asking who can I lift up with me?Now my daughters don't even know I have a job.They just know dad goes out to help people.That's the whole mission.I'm not living for my resume anymore.I'm living for my eulogy.In this week's episode of All or Nothing in Real Estate, I sit down with Duane Murphy and Shane Kilby to share the story of how my past built me for more, and the lessons every leader needs to hear.
This family farm has a four month waiting list for its beef. Plus, they have other local producers that have joined their effort to supply their on-farm store that has become quite popular. These Ohio corn and soybean farmers share their personal story that helped make them one of the 2026 Top Producer of the Year finalists.See omnystudio.com/listener for privacy information.
Are real estate teams dying off—or are poorly structured teams finally being exposed? In this episode, Brian Icenhower explains why so many real estate teams have disappeared in recent years and what separates the teams that survive from the ones that collapse. You'll learn about the real estate team death zone, why small teams struggle to scale, and how leadership, recruiting, and lead distribution determine long-term success. This episode is for team leaders, rainmakers, and broker-owners who want clarity, leverage, and sustainable growth—not burnout. Key Takeaways: Why most teams fail at 20 agents or fewer How misunderstanding P&Ls kills motivation The importance of career paths for retention The matching standard for lead distribution How strong teams recruit and scale leadership If you're serious about building a real business—not just surviving the market—this episode is required listening.
In this episode, Houston Harris shares his 20+ years of insights, including his personal transformation from transactional to a value-driven consultative approach.Key Topics:-Houston's origin story from East Texas to helping lead a $60M agency- The importance of maintaining independence for long-term growth- Mindset shifts: from transactional to consultative insurance selling- Strategies for prospecting and building a targeted, high-quality book- The value of relationships, niche expertise, and resource gatekeeping- Leveraging technology and AI to provide advanced client services- How to develop a team that executes a proactive stewardship plan- The significance of safety culture and risk management in reducing claims- Practical advice for early-stage producers seeking to grow their booksTimestamps:00:00 - Introduction and episode overview02:45 - Houston's background and early career shift09:06 - Maintaining a 20+ year tenure at the same agency12:37 - The long-term mindset in agency growth20:21 - Transition to a more strategic, value-driven approach31:22 - Building a consultative, risk management-focused business42:50 - How to approach prospects with no immediate pain55:55 - Prospecting strategies for new producers and agents64:07 - Resources for implementing pre-hire, post-hire, and claims processes66:10 - Final thoughts and Houston's advice for aspiring insurance professionalsResources:
Adam works with a client who was working in sales, prospecting new leads, and pitching to those leads to generate revenue from new and existing clients. Adam helps them to activate a new level of confidence and focus to be a top performer and consistently successful. To access a subscriber-only version with no intro, outro, explanation, or ad breaks and 24 hours earlier than everyone else, tap 'Subscribe' nearby or click the following link.https://creators.spotify.com/pod/profile/adam-cox858/subscribe
Real estate isn't a hobby—it's a high-stakes professional sport.If you are an ambitious new agent feeling overwhelmed, broke, or like an "imposter," this episode is for you. Chris sits down with his "Franchise Player," Belle Tunstall, who went from crying in her car with a failing engine to being named one of the Top 30 agents under 30 in the world. She explains exactly how she translated her background as an elite college athlete into a real estate career that consistently clears 65+ transactions a year.What You'll Learn:How to turn a single closing into 13 pieces of high-authority content so you look like a market leader even when you're a "nobody."Why elite "Franchise Players" hunt for low-stakes showings and rentals early on to master the mechanics while the average agent is "too good" to work.How to stop "Tokyo Drifting" into your 9:00 AM meetings and start prepping for a listing appointment like it's a National Championship game.Belle's strict rules for protecting her headspace and why she refuses to play "defense" against client texts before 8:30 AM.The High-Volume One-Two Punch: When to stop doing everything yourself and how to hire a "Showing Partner" to explode your transaction count past 65+ a year.Connect with Belle:@buy_w_bellebelle.tunstall@thereduxgroup.comHit Chris up: Facebook - https://www.facebook.com/ChrisCraddockBusiness/Instagram - https://www.instagram.com/craddrock/RESOURCES:
Send me a message You know what pisses me off? Seeing agents who sell 80-150 homes a year who never post on social media. But it's not for the reason you think.Here's the truth: top producers don't need social because they already built what social media is designed to build. They already have 3,000+ people in their database. They have 20 years of past clients referring them automatically. Their pipeline is packed.You don't have that yet. You're still in build mode. So if you're comparing yourself to them, wondering why you're posting daily and getting nothing while they don't post at all, you're comparing apples to oranges. You're at completely different stages of business.In this episode, I break down:Why top producers don't post (and why that logic doesn't apply to you)How they built their business over 20 years (and how you can do it in 2-3)Why social media is networking on steroids in 2026The content strategy that compresses decades into yearsWhy posting daily is non-negotiable if you want to grow fastThe uncomfortable truth? Once you become the top producer with a packed pipeline and thousands of referral sources, you can stop posting too. But you have to build that first.Different stage = different strategy. This episode shows you how to build what they have in a fraction of the time.***********************RESOURCES : Free "Clients From Social" Masterclass - Learn the new formula top agents are using on social media to attract 5+ new closings, month after month. REGISTER HERE: https://members.massiveagentsociety.com/free-masterclass-registration?utm_source=podcast_notes Massive Agent Society on Skool - My coaching community giving Realtors the exact blueprint (and handholding) to attract 5+ new clients, every single month. CLICK HERE: https://www.skool.com/massiveagentsociety Manychat PRO - Automate your Instagram DM's and Get 30 days of Manychat Pro for FREE - CLICK HERE REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃ Broker- CLICK HERE PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY
The Next Level After Top Producer - Jayden Kennedy Part 2 of my conversation with Jayden Kennedy, a Top 5 individual agent with Keller Williams Canada, to break down what it really takes to succeed in today's real estate market. With over 80% of her clients coming from social media, Jayden shares how she converts strangers into long-term clients through trust, education, and consistent systems. This episode is packed with actionable advice for new agents—what she's learned over the years, how AI is helping her be more efficient, how systems and automation help her be more effective and stand out from the crowd, seeking repeat business vs. New clients, leveraging your CRM and MUCH more! If you're a realtor looking to grow, scale, or start strong, this co nversation is a must-listen. Contact: Email: jaydenkennedyrealestate@gmail.com Insta: @jaydenkennedyrealestate This episode proudly sponsored by Our Neighbourhood Realty - ONRI.ca Realtors, are you looking for a brokerage that truly supports your growth? At Our Neighbourhood Realty, we offer training programs created by experienced agents to help you succeed. Our 'Pathfinder Course' is designed to guide you through the real estate landscape, giving you the tools and knowledge to excel. We also host events featuring top industry experts to ensure you stay ahead in this competitive market. Join a community that values mentorship, innovation, and your success. Visit ONRI.ca to learn more and become part of our team today! Please a leave a review, as it helps Gary understand if he's bringing on the right guests that you want to hear from! Other Links: Real Estate Investment Club visit https://www.smarthomechoice.ca
In this episode, Brian Icenhower breaks down a proven real estate recruiting training system designed to attract, coach, and retain top producing agents. You'll learn: Why most recruiting conversations fail How to recruit without pressure The doctor–pharmacy coaching model How to use training prescriptions to build trust Why recruiting and retention should use the same system This episode is essential for: Team leaders Brokerage owners Sales managers Recruiters Book a FREE coaching call: http://CoachCallFree.com Enroll in our online courses: http://www.IcenhowerInstitute.com Sign up for coaching: http://www.IcenhowerCoaching.com Sign up for an Agent Management Portal: http://AgentManagementPortal.com Join the fastest growing Facebook Group for Top Producers: https://www.facebook.com/groups/REagentRoundTable
Are you selling an investment property in 2026? Before you list, you need to understand the hidden tax risks inside a 1031 exchange strategy. In this episode of the Mastering 1031 Exchange Series, Judy Casad and Qualified Intermediary Milissa Ormiston-Hall break down these key topics: • Cost segregation explained in plain English • Bonus depreciation and why it can backfire • Depreciation recapture and ordinary income tax • Why breaking even doesn't mean zero tax • Gain vs. equity (and why investors confuse them) • How prior 1031 exchanges lower your cost basis • Where to find your adjusted basis (IRS Form 8824) • The key questions to ask your CPA before selling Many investors assume if they don't walk away with much cash, they won't owe taxes. That assumption can be very expensive. If you own rental property, commercial property, or income-producing real estate, this conversation could protect you from a surprise tax bill. Explore the full Mastering 1031 Exchange Series here:
Success isn't a skill; it's an identity. Chris breaks down the "Uncommon" traits that separate the best from the rest. He dives into the Entrepreneurial Operating System (EOS) and the specific core values he looks for when hiring "machines" for his own team. Inside this episode, you'll discover:Why "Harvard smart" doesn't matter in real estate, but pattern recognition does.Why you must expect the win BEFORE you walk into the listing appointment (and the "paperwork test" that proves if you actually do).Why Chris prefers hiring former athletes with a chip on their shoulder over "freaks of nature."How to master the mundane and why Bruce Lee's philosophy is the key to a 6-figure career.Why you will never outperform the way you see yourself, and how to build an "unrealistic" view of your own potential.The "Uncommon" Reading ListTraction by Gino Wickman (The EOS System)The Art of Learning by Josh WaitzkinPsycho-Cybernetics by Maxwell MaltzThe Psychology of Winning by Denis WaitleyAtomic Habits by James ClearConnect with Chris:
In this episode of the Life Insurance Academy Podcast, Zach and Roger break down a truth most agents don't want to hear (but top producers live by): skills don't fix a lack of volume. You don't win because you're "better" — you win because you apply your skill to enough real opportunity. If you've been stuck in "one more training… one more script… one more course…" this episode will challenge you to stop hiding in practice mode and start getting real game reps. You'll learn why scarcity creates hesitation, why "protecting leads" kills consistency, and how business owners think differently about leads (inventory) versus employees (expense). What you'll learn: Why confidence is the memory of real wins (and you can't get that without reps) The difference between practice-ready vs. game-ready The most common "scarcity symptoms" (fear of dialing, overthinking, avoiding the close) How top producers stay calm: they know another opportunity is behind this one The Opportunity Formula: reverse engineer your income goal into leads, dials, contacts, presentations, and apps Free tools & resources mentioned: Agent Income / Financial Calculator: https://lifeinsuranceacademy.org/agent-financial-journey-calculator/ Lead vendor resource (Closed Leads / Scale My Social): https://clsdleads.io/ More lead resources on our website: https://lifeinsuranceacademy.org/ ✅ Your 3 Non-Negotiables from this episode: Will you invest in your opportunity? Will you work it consistently? Will you trust the process long enough to win? If this hit home, drop a comment: What's the #1 thing holding you back right now — skill, consistency, or opportunity? And if you want more frameworks like this, subscribe and turn on notifications.
Tim and Tyler talk out Tim's recognition as the Top Producer of the Year (Next-Gen) and attending the Top Producer Summit in Nashville. — This episode is presented by Yield Energy. Yield for Growers. — Links Top Producer: Tim Nuss - https://www.agweb.com/news/business/2026-top-producer-next-gen-award-winner-tim-nuss Top Producer Summit - https://events.farmjournal.com/top-producer-summit-2026 Weskan Grain - https://weskangrain.com
In this episode Micah and Trey sit down with David Goldsmith. He shares his story from starting as an intern to becoming a heavy hitter at a top firm. In this episode, we break down the real journey from zero to top producer including the habits, mindset shifts, and hard lessons that actually move the needle....
In this episode, Brian Icenhower breaks down why most real estate teams never grow past a few agents. He explains the small team death zone, the ego-driven identity objection that blocks recruiting, and the surprisingly simple fix that helps teams scale. Topics include: Why most small teams burn out The real meaning behind “I'll lose my identity” Why peer perception matters more than public perception How team naming impacts recruiting How to think like a brokerage as you grow Book a FREE coaching call: http://CoachCallFree.com Enroll in our online courses: http://www.IcenhowerInstitute.com Sign up for coaching: http://www.IcenhowerCoaching.com Sign up for an Agent Management Portal: http://AgentManagementPortal.com Join the fastest growing Facebook Group for Top Producers: https://www.facebook.com/groups/REagentRoundTable
Are you a new agent tired of the "hamster wheel" and ready to actually hit those six-figure goals? In this power-packed replay, Chris sits down with top-producer Jon Smith to dissect exactly how he closed a staggering $34 Million in volume during his first two years in the business. Jon doesn't have a secret database or a magic wand-he had a system. He explains why your background (whether it's ministry, sports, or corporate) is your greatest asset and how to translate your past experiences into massive real estate momentum. What You'll Learn: Why outworking your doubts is more effective than waiting for "motivation."Jon breaks down the exact 5-point system he used to gamify his productivity and ensure he only focused on income-producing activities.How to identify whether your current bottleneck is a Belief, a Skillset, or a Character Trait.Shift your mindset from "closing a prospect" to "leading a client" to win in a post-trust era.Why you need a "NASCAR team" of mentors and how to find them to compress your learning curve from years to months.Connect with Jon:▶ Twitter: @iamjonathansmConnect with Chris:
Clinton Griffiths hosts AgDay: We have the latest from the Top Producer Summit in Nashville, Tennessee, with reaction to the announcement that NASS is conducting an internal review. Plus, the latest on what farmers need to know about one of their biggest competitors, Brazil. And we meet another "Top Producer of the Year" finalist.See omnystudio.com/listener for privacy information.
How does tourism actually work behind the scenes along the McKenzie River — and How do weddings, events, and overnight stays support the entire corridor? Our guests take you inside the layered marketing and funding system that helps position the McKenzie River Valley as a destination for celebrations, recreation, and meaningful travel — without losing the character that makes it special. Whether you're a resident, a business owner, a venue operator, or considering an investment along the McKenzie River corridor, this episode explains how the system works — and how you can plug into it. If you listened to Episode 144, Exploring Weddings Along The McKenzie River, this is the follow-up that explains how those efforts are supported, amplified, and sustained. You'll hear from: Carol Tannenbaum, Email Chair of the McKenzie River Chamber of Commerce Tourism Committee and owner of McKenzie River Lavender, on how local leadership guides tourism funding, wayfinding, storytelling, and community-driven projects. Stephen Hoshaw Email and Megan Temple Email of Travel Lane County (Eugene, Cascades & Coast), on how county-level marketing moves visitors from awareness to booking and supports lodging, venues, and small businesses. Tori Middelstadt, Email Executive Director of the Willamette Valley Visitors Association, on how regional and out-of-state marketing amplifies communities like the McKenzie River and helps fund destination development projects. Together, we explore: • How transient lodging tax dollars are reinvested locally • Why gateway signage, visitor centers, and interpretive projects matter • How layered marketing (local → county → regional → state) increases overnight stays • Why weddings and event travel create ripple effects for restaurants, lodges, and service providers • How business owners and residents can engage in the tourism process • What investors should understand about long-term destination strategy Tourism isn't just about visitors. It's about community resilience, economic stability, and thoughtful growth. Listen in to understand how discovery becomes overnight stays, how overnight stays support local businesses, and how collaboration keeps the McKenzie River strong for generations to come. Entrepreneur & Investor Opportunity For entrepreneurs, hospitality operators, or investors exploring event-driven or lodging opportunities along the McKenzie River corridor, this episode outlines the layered marketing and tourism infrastructure already in place. Properties positioned within this ecosystem benefit from: • Local tourism committee leadership • County-level marketing through Travel Lane County (Eugene, Cascades & Coast) • Regional and out-of-state amplification through the Willamette Valley Visitors Association • Strategic investment funding for destination development • Growing interest in weddings, retreats, and experiential travel A rare opportunity currently available within this corridor is the McKenzie River Inn — a custom-built residential inn designed for retreat, lodging, and event potential. If you are an entrepreneur seeking a hospitality investment aligned with coordinated tourism support and long-term destination strategy, this may be worth exploring. Learn more here: https://bit.ly/McKenzieRiverInn For a confidential conversation, contact Judy Casad, Windermere Real Estate, LC. Help Us Spread the Word! If you loved this episode, please leave us a review, follow this show, and share it on social media — it truly means the world!
We wrap up Top Producer Summit 2026 with coverage sponsored by Alltech Technology Group. This morning we have conversations with Top Producer Award finalists Edward and Rebecca Dalton of Dalton Farms along with Janna and Matt Splitter of Splitter Farms. Then we welcome Top Producer of the Year winner Larry Alsum and his daughers Wendy Dykstra and Heidi Randall of Alsum Farms and Produce. Finally, Next Gen winner Tim Nuss of California joins us to share his story.See omnystudio.com/listener for privacy information.
Clinton Griffiths hosts AgDay: We continue our coverage of Top Producer Summit 2026 from Nashville, Tennessee. We have reaction to the latest supply and demand numbers from USDA, along with the risk and opportunities for producers in 2026, and meet another of our Top Producer of the Year finalists.See omnystudio.com/listener for privacy information.
When your top provider resists structure but brings in big revenue, what do you do? In this Coaching Hotline episode, I break down how to protect your practice without losing your leadership edge. I talk about rental salon energy, sticky patients, how to build team confidence around cross-recommending services and how to keep your signature offers fresh all year without constantly reinventing your menu. Get ready to lead with clarity, set the standard, and build a business that doesn't hinge on one person's personality. HIGHLIGHTS How to handle a high-performing provider who resists structure. Why "rental salon energy" inside your clinic is a liability. How annual roadmaps and the CARES process increase patient stickiness. What to do when team members resist cross-recommending services. What to track to uncover misalignment and sales gaps quickly. How to keep your core packages fresh all year without constant new offers. Why repetition and documented results actually make selling easier over time. RESOURCES + LINKS Try Ask Heather AI for 30 Days HERE Apply for The Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com
In today's podcast Paul has a conversation with Tim Nuss of Nuss Farms in Lodi, California. Tim is a fifth-generation farmer whose family raises about 10 different crops and he is also this year’s Top Producer Next Gen award winner. Tim and his younger brother also started The Modern Acre podcast back in 2018 and have about 450 episodes on that.See omnystudio.com/listener for privacy information.
Clinton Griffiths hosts AgDay: AgDay is on the road at this year's Top Producer Summit in Nashville, TN. We have expert analysis on what producers could see this year for fertilizer prices, along with the latest on the banking and lending picture for 2026. Plus, meet a Top Producer of the Year finalist.See omnystudio.com/listener for privacy information.
In this episode, Brian Icenhower delivers his 2026 real estate sales outlook for agents, revealing why the housing market may be on the verge of a major sales surge. After three years of suppressed sales, rising inventory, falling rates, and government intervention are creating what Brian calls the “perfect storm” for real estate professionals. You'll learn: Why sales downturns are always temporary How rising inventory changes everything Why fewer agents means more opportunity The mistake that kills buyer urgency Why now is the time to rebuild your leverage If you want to dominate the next cycle instead of surviving it, this episode is required listening. Book a FREE coaching call: http://CoachCallFree.com Enroll in our online courses: http://www.IcenhowerInstitute.com Sign up for coaching: http://www.IcenhowerCoaching.com Sign up for an Agent Management Portal: http://AgentManagementPortal.com Join the fastest growing Facebook Group for Top Producers: https://www.facebook.com/groups/REagentRoundTable
Tim Nuss is this year’s Top Producer Next Gen Award Winner. He shares his story of coming back into a family operation and finding ways to take advantage of profit centers by identifying new and changing markets that his farm can help supply. He shares some of his top tips that have worked for his operation and lessons we apply in our own business.See omnystudio.com/listener for privacy information.
In this throwback solo episode from the COVID days, Chris breaks down how smart investors are using tax law, retirement rollouts, and creative strategies to build massive wealth even without a pile of cash.You'll learn how to tap into your retirement accounts penalty-free, how to compare stock market vs. real estate returns the right way, and how to use depreciation and principal paydown to legally reduce your tax bill while stacking cashflow.Chris also shares his personal playbook for deciding whether to flip or hold, his favorite types of properties to invest in, and how to get started with no money and no experience using a simple strategy anyone can do from their car.Hit Chris up: Facebook - https://www.facebook.com/ChrisCraddockBusiness/Instagram - https://www.instagram.com/craddrock/RESOURCES:
Clinton Griffiths hosts AgDay: USDA releases its farm income forecast for 2026, and we head to CattleCon in Nashville, where producers are also looking into what 2026 could bring for them financially. Plus, meet the first of this year's Top Producer honorees-the Women in Agriculture Award winner.See omnystudio.com/listener for privacy information.
In today's podcast, Paul has a conversation with Edward and Rebecca Dalton of northern Ohio. The Dalton's raise corn, soybeans, wheat and spelt on their farm but also finish about 450 head of dairy beef that they sell directly to the consumer. They are Top Producer of Year candidates for 2026.See omnystudio.com/listener for privacy information.
Are your real estate lead sources actually making you money — or are you just guessing? In this episode, Brian Icenhower breaks down how to identify your true best real estate lead sources using data, not emotion. Too many agents quit lead sources too early, chase shiny new tools, or slash their marketing budgets in slow seasons — all without knowing what's really working. You'll learn how to track every lead, calculate real ROI, and shift your budget toward the sources that are actually driving closings and GCI. This episode is essential listening for real estate agents, team leaders, and broker owners who want predictable growth instead of unpredictable swings. What You'll Learn: Why most agents don't actually know their best lead sources How to build a lead source tracker that shows profit, not just activity The biggest mistake agents make in winter months — and how to avoid it Realistic conversion benchmarks for online, portal, and SOI leads How improving conversion can eliminate the need for more leads The “Move the Money” method to continuously upgrade your marketing ROI How to use QuickBooks class tracking to see true lead source profitability A simple way to audit your own follow-up like a coach Key Takeaways: Your best real estate lead source is the one with the highest return on investment — not the one that feels good this month. Most CRMs track busyness, not profitability. Cutting growth activities during slow seasons is cutting muscle, not fat. Tracking cost, conversion, and ROI is the only way to scale confidently. Who This Episode Is For: Real estate agents tired of wasting money on leads that don't convert Team leaders who want smarter marketing budgets Broker owners who want accountability and proof before spending more Subscribe for more real estate training with Brian Icenhower. Visit therealestatetrainer.com to access tools, dashboards, and coaching resources. Book a FREE coaching call: http://CoachCallFree.com Enroll in our online courses: http://www.IcenhowerInstitute.com Sign up for coaching: http://www.IcenhowerCoaching.com Sign up for an Agent Management Portal: http://AgentManagementPortal.com Join the fastest growing Facebook Group for Top Producers: https://www.facebook.com/groups/REagentRoundTable
In this banger episode, Chris breaks down the jaw-dropping new NAR data: 71% of real estate agents did zero transactions in 2025. If that doesn't light a fire under you, nothing will.Chris calls out the excuses, dismantles the lies agents tell themselves, and delivers a no-BS roadmap to rising above the 71% and finally building a business that prints both cash and long-term wealth.Whether you're new to the game or 10 years in, this episode will challenge you, inspire you, and give you the real blueprint to stop sucking — respectfully.What You'll Learn in This Episode:Why thinking you're working hard doesn't countThe difference between the “cash machine” and the “wealth machine” — and how to build bothThe only activity that matters if you're doing fewer than 2 deals/monthWhy branding, websites, and social media won't save youWhat Chris did when he had no listings, no leads, and no teamHow to prospect like a pro (even if you suck at it right now)Hit Chris up: Facebook - https://www.facebook.com/ChrisCraddockBusiness/Instagram - https://www.instagram.com/craddrock/RESOURCES:
A new year is the perfect time to review what protects one of your biggest investments—your home. In this episode of All About Home Insurance, we're kicking off 2026 with a smart homeowner checklist designed for Union County, Oregon. As homeowners shift into financial planning mode—thinking about budgets, taxes, renewals, and long-term property value—insurance coverage deserves a closer look. Storm season, wildfire risk, rising rebuild costs, and policy renewals make this a critical moment to ask: Is your home really covered for what could happen next? We'll walk through common insurance gaps homeowners often discover too late, how coverage (or lack of it) can impact claims and property value, and what proactive steps you can take now to avoid surprises later. Whether you own a primary residence, rental, or future retirement home, this episode will help you start the year informed, prepared, and protected. If you'd like to talk through how insurance ties into property value and marketability in Union County, I'm always happy to help. Cade Reed, specializing in Auto, Home, and Medicare insurance with Reed & Associates Insurance 541-975-1364 Cade-Reed@kereed.net http://www.reed-insurance.net HELP US SPREAD THE WORD!! If you loved this episode, kindly leave us a Review - FOLLOW this show and Share it on Social ! It would mean the world
In this episode of the Brian Icenhower Podcast, we break down one of the most powerful — and most misunderstood — tools in real estate leadership: the DISC behavioral assessment. Whether you're coaching agents, leading a team, managing a brokerage, or recruiting top producers, DISC is the foundation for understanding why people behave the way they do — and how to coach, lead, and grow them more effectively. Brian shares exactly why the DISC assessment is the very first step he uses before entering any coaching relationship, onboarding a new agent, or hiring a team member. You'll learn how to identify dominant D, I, S, and C behaviors in under 30 seconds, how to coach each profile without creating resistance, and how to use DISC to have honest conversations without damaging relationships. This episode also reveals why many agents fail — not because they aren't capable — but because they're being coached, led, and recruited in ways that completely conflict with their natural tendencies. If you want to recruit better agents, build stronger teams, improve retention, and finally lead with clarity instead of frustration, this is a must-listen episode. Show Notes What You'll Learn in This Episode: Why DISC should be the first step in every coaching, recruiting, and onboarding process The biggest mistakes leaders make when they coach without understanding behavior How to spot D, I, S, and C personalities in the first 30 seconds of a conversation Why “telling people what to do” doesn't work — and what to do instead How DISC allows you to correct behavior without creating conflict Why DI personalities struggle with volatility, impatience, and quitting too early How I-profiles avoid hard conversations, systems, and structure Why S-profiles resist change and avoid asking for business How C-profiles sabotage themselves through over-analysis and risk avoidance How to mirror, match, and adapt your leadership style to every personality Why mastering DISC turns you into a true “Jedi” leader Key Takeaways: Leadership is coaching — and coaching starts with understanding behavior. You cannot effectively train, lead, or recruit someone without knowing their DISC profile. DISC gives you permission to have hard conversations without damaging relationships. The strongest leaders aren't trapped by their personality — they learn how to override it. The more you master DISC, the more magnetic your leadership becomes. Resources Mentioned: ICT DISC Course – Learn how to coach, recruit, and lead using behavioral science Agent Management Portal (AMP) – Unlimited DISC assessments for your agents, candidates, and staff If you want to lead with clarity, recruit better agents, and finally build a team that runs without chaos, start with DISC. Explore our DISC training and tools at therealestatetrainer.com and take the first step toward becoming the kind of leader people want to follow. Book a FREE coaching call: http://CoachCallFree.com Enroll in our online courses: http://www.IcenhowerInstitute.com Sign up for coaching: http://www.IcenhowerCoaching.com Sign up for an Agent Management Portal: http://AgentManagementPortal.com Join the fastest growing Facebook Group for Top Producers: https://www.facebook.com/groups/REagentRoundTable
Most agents want to "act" like entrepreneurs when they're actually unemployed. If you don't have a client, you don't have a business.In this throwback episode, host Chris goes into the essential strategies for scaling a real estate business from goose eggs to 24 deals per year. He offers actionable insights to help real estate professionals navigate common pitfalls and achieve sustained success.Takeaways:- Focus on the right activities.- Master the basics before getting fancy.- Turning your "shoulds" into "musts."- Lean on your network to find deals now and in the future.Action steps:- Compile a list of contacts and reach out consistently.- Concentrate on lead-generating activities.- Practice scripts to build confidence.- Transform "shoulds" into "musts" and maintain high motivation.- Provide value to contacts to leverage reciprocity.In-episode mentions:Influence: The Psychology of Persuasion by Robert CialdiniHow to Win Friends and Influence People by Dale CarnegieHit Chris up: Facebook - https://www.facebook.com/ChrisCraddockBusiness/Instagram - https://www.instagram.com/craddrock/RESOURCES:
Lightning Round: Top 10 Best Pieces of Sales Advice You've Ever Received Question: Alice from Madison Wisconsin asks, "I am excited about 2026 and I want to do well this year. What is your best advice for a sales person looking to hit her goal in 2026?" Book: Market Eminence by David Newman
Most real estate agents overpay in taxes because they never plan their finances beyond the next commission check. In this episode, Brian Icenhower explains how real estate agents reduce taxes and increase profit margins by thinking like true business owners — not employees. Learn the simple year-end expense strategies that can save you thousands, protect next year's cash flow, and eliminate surprise tax bills before April. This is the financial leadership every agent, team leader, and broker-owner needs heading into the new year. Book a FREE coaching call: http://CoachCallFree.com Enroll in our online courses: http://www.IcenhowerInstitute.com Sign up for coaching: http://www.IcenhowerCoaching.com Sign up for an Agent Management Portal: http://AgentManagementPortal.com Join the fastest growing Facebook Group for Top Producers: https://www.facebook.com/groups/REagentRoundTable
In this throwback episode, Chris sits down with Mercy Lugo-Struthers, a top real estate professional and team leader, to break down the secrets to closing online leads and building a thriving real estate business. Mercy shares how her team has mastered online lead conversion, particularly through platforms like Zillow Flex, and the mindset and strategies agents need to succeed in today's market.Whether you're struggling to turn online leads into sales or looking for ways to improve your real estate business, this episode is packed with actionable advice to help you build a cash machine that fuels long-term wealth.What You'll Learn in This Episode:The mindset shift needed to convert online leads effectivelyHow to differentiate yourself and add value to potential clientsStrategies for building trust quickly with online buyersThe importance of follow-up and consistency in lead conversionHow Mercy trains her team to stay disciplined and accountableCommon mistakes real estate agents make with online leads – and how to avoid themResources Mentioned:The 5 AM Club by Robin SharmaThink and Grow Rich by Napoleon HillThe Pumpkin Plan by Mike MichalowiczConnect with Mercy:Phone: 703-861-6510Email: mercy@casalsrealtors.comCompany Website: Casals RealtorsHit Chris up:Facebook - Chris Craddock Business Instagram - @craddrockRESOURCES:
Investor Fuel Real Estate Investing Mastermind - Audio Version
In this conversation, John Michael Perez shares his journey as a real estate agent and investor, emphasizing the importance of building an online presence, effective lead generation strategies, and the value of mentorship. He discusses the evolution of marketing in real estate, the significance of systems for efficiency, and the current trends in the Austin real estate market, including opportunities for investors. John also highlights the importance of creating a supportive team environment and offers insights into creative financing options for buyers. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind: Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply Investor Machine Marketing Partnership: Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true 'white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com Coaching with Mike Hambright: Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a "mini-mastermind" with Mike and his private clients on an upcoming "Retreat", either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas "Big H Ranch"? Learn more here: http://www.investorfuel.com/retreat Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform! Register here: https://myinvestorinsurance.com/ New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club —--------------------
This What's Working in Ag segment is brought to you by www.ambrook.com , we bring back Hannah Mann, CPA and ag-focused accountant, to answer the follow-up questions farmers had after our recent tax planning episode.This short, to-the-point conversation focuses on what's actually working right now for producers who want better control of their numbers heading into 2026.Hannah shares:Why most farms struggle with knowing true profitability—even when yields look goodThe difference between reactive bookkeeping and proactive financial planningWhy January is the best time to reset farm records (not December)How forward-looking cash flow projections help with banker conversations and credit renewalsWhy tracking inventory, enterprises, and allocations matters more than everHow the best operators use simple systems to buy back time and peace of mindWhy clean, real-time numbers create better decisions when margins are tightThis episode isn't about accounting theory or tax jargon. It's about giving farmers clarity, confidence, and a system that helps them make better decisions—before it's too late. Want Farm4Profit Merch? Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don't forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: Farm4profitllc@gmail.comCall/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode, Trey talks with Top Producer, Tony Brunini.Tony Brunini didn't get into insurance until he was 40. Now he writes $750K+ a year specializing in a unique RE vertical....
In this episode, Brian Icenhower tackles one of the most common challenges leaders face: how to keep growing when you feel overwhelmed. As seasons heat up — spring and summer especially — many agents, brokers, and team leaders hit a wall. They stop focusing on growth, coaching, recruiting, and lead generation because their plates feel too full. But here's the truth: sustainable growth requires leaders who can inspire, paint a clear picture of the finish line, and build leadership pathways for others. Brian breaks down:
No coddling in 2026! If you're tired of excuses, sugar-coated advice, and waiting around for the market to improve, this episode is your wake-up call. From tracking every number, to talking to more people than ever before, to cutting out distractions and dead weight, Chris reveals the mindset, metrics, and methods that will set you apart in 2026. What You'll LearnWhy “unreasonable goals” are the only kind worth setting in 2026The real minimum standard for daily conversations with clientsWhat fitness taught Chris about tracking, accountability, and resultsHow to handle friends who ghost you when you start pushing harderThe secret to offering value instead of begging for business2026 market projections: interest rates, shadow demand, and how to prepareThe reason most agents stay broke — and how to break the cycleWhy your success comes down to ONE thing: talking to more people“If you're not talking to at least 10 people a day, you don't have a full-time job —you have a hobby.”Hit Chris Up:Facebook: https://www.facebook.com/ChrisCraddockBusiness/Instagram: https://www.instagram.com/craddrock/RESOURCES:
Sam Manley is back for another episode to talk about his newfound position as an executive in one of the leading solar companies in the country. Alongside discussing incentivizing the sales process and new system implementations, we also focus on establishing personal worth and the work-life balance in a relatively demanding industry.CLICK HERE: https://apply.solarpreneurs.com/ https://zendirect.com/ https://crmx.app/ https://zapier.com/ https://www.solarscout.app/taylor https://www.youtube.com/@solarpreneurs goals.solarpreneurs.com oneliners.solarpreneurs.com https://solciety.co/ - JOIN SOLCIETY NOW! SIRO APP - LEARN MORE
In this solo throwback episode, Chris Craddock breaks down the exact strategy that helped him close over 40 transactions in his first year as a full-time real estate agent. And it all started with one simple, non-negotiable rule: talk to at least 10 people a day about real estate. Chris unpacks the mindset, discipline, and math behind daily prospecting, the danger of stopping once you get busy, and how hiring support helped him scale without sacrificing future business. What You'll Learn:Why treating prospecting like brushing your teeth can change your businessHow one simple daily rule can generate enough income to feed your family and build wealthThe danger of stopping your pipeline when you're busy — and how it cost Chris $60K in a single morningThe difference between being good at real estate and talking to enough peopleWhy even a bad agent can succeed if they follow this strategy (but great ones can dominate)RESOURCES:
In this rerun episode, Chris sits down with Kelly Cook, a former Division I college athlete and football coach turned top-producing real estate team leader in Arizona. Kelly shares how the principles of coaching, discipline, and leverage helped him scale from solo agent to running a $100M+ team in annual sales volume.If you've ever hit a ceiling in your real estate business—especially between 15 and 50 deals a year—this episode is for you. You'll learn how Kelly used morning routines, coaching, and key hires to break through plateaus and create real momentum.Plus: ✅ Why every agent needs a coach (even if you think you can't afford it) ✅ The hidden opportunity most agents miss at open houses ✅ Kelly's “earn your shower” philosophy for dominating the day ✅ The first 2 hires every agent should make to scale beyond 15 deals ✅ The one question he asks every new team recruit—and what it revealsConnect with Kelly:(480) 227-2028https://www.cookandassociatesaz.com/ Connect with Chris:Instagram: @craddrockFacebook: Chris Craddock BusinessResources