We are speaking about wearables, fitness and health, with some of the best CEOs and athletes of our space. Terra is an API that makes it easy for apps to connect to wearables.
Kyriakos is joined by Ethan Kurzweil, a founding partner at Chemistry and former managing partner at Bessemer Venture Partners.He's led early investments in Twitch, Twilio, Intercom, and PagerDuty — and in this conversation, he shares what separates good founders from iconic ones.In this episode, we discuss:- Why the best founders are like cult leaders- What makes a startup idea truly contrarian- How to build a focused, high-conviction VC fund- The future of AI-native companiesWhether you're raising, investing, or building— This is a must-listen for anyone serious about startups.Follow Ethan on X: https://twitter.com/@ethankurzFollow Kyriakos on X: https://twitter.com/@kyriakoselChemistry VC: @chemistry_fund | [https://chemistry.vc](https://chemistry.vc/)TIMESTAMPS00:00 - Intro02:10 - What Makes a Cult-Like Founder05:20 - Why the Best Startups Start in SF08:30 - The Origins of Ethan & Chemistry VC10:20 - How He Spotted Twilio Early13:45 - What Great Founders Have in Common18:00 - Contrarian vs. Consensus Thinking21:00 - Lessons from Bessemer + Transition to Chemistry26:00 - Why Chemistry Focuses Only on Early Stage30:30 - Building a High-Conviction VC Fund35:00 - What Chemistry Invests In38:00 - How to Build a Durable AI Company43:00 - Why AI Will Reshape Healthcare First47:10 - Ethan's First Healthtech Investment50:00 - Building Strong Startup Culture52:00 - Advice for Founders Moving to SF54:40 - Ethan's 50-Year Future Vision58:00 - The Future of Creativity & Learning1:01:00 - Are Elite Universities Still Worth It?1:03:00 - How to Reach Ethan & Final Words
Ivan Selin is the Chief Product Officer of Alltrails. In this conversation with Kyriakos Eleftheriou, he discussed his previous experience building world-class products with Apple, Airbnb, and Uber and how he is currently shaping the future of the outdoors with Alltrails.Chapters00:00 Intro02:52 Career06:01 Lessons from Leading the Best Product Companies12:04 Joining AllTrails17:54 User Experience21:09 Product Focus23:55 Organizational Structure27:02 Growth Planning31:23 SEO35:43 AI38:29 Competition40:19 Crafting a User-Centric Product44:31 Culture49:08 Technology's Role in Outdoor Experiences51:01 Mental Models
Kyriakos is joined by Kian Sadeghi, the CEO of Nucleus Genomics, the leading company in the world, in genome testing.As of today, Nucleus has raised $32m, from some of the best investors in the world, such as Founders Fund, Seven Seven Six, and many more. 00:00 Introduction02:00 Jake Paul vs Mike Tyson: How the deal happened05:40 Make America Healthy Again in Fox News08:00 How to generate attention21:20 How Nucleus started28:00 Raising the first $33:00 How Kian raised from Keith Rabois from Founders Fund45:25 'The modern day emperor is founders'48:40 'The companies that win don't care about trends'49:30 'The two startup models'52:00 'AI is a negative signal'55:50 'Join the founder that is insane'56:50 Nucleus product evolution57:20 The 23andMe acquisition1:08:00 'DNA future and family planning'1:16:00 Raising the Series A1:21:00 Deadlifts
In the latest podcast, Vanessa, who leads design engineering at Terra, in a discussion on how to speak to users and create products
In the latest podcast,Kyriakos Eleftheriou is joined byGeorge Hadjigeorgiou, who's the cofounder of ZOE, efood, GoldenGroup and others, in their discussion at Imperial College London.00:00 Intro4:10 Founding ZOE10:10 Launching the biggest study in the world in nutrition13:45 How to convince a scientist to join19:55 Using clinical studies as an early version of the product23:20 COVID and go to market26:12 Scaling the go to market27:00 Thinking of product lines - Supplements for the Gut29:10 Culture is what you do, not what you say34:15 What to eat for longevity36:45 How to invest39:15 Action produces information42:20 Take on the 'founder mode'47:40 Q&A
In the latest podcast,Kyriakos is joined by Matt Robinsonwho's a partner at Accel, and the cofounder of GoCardless and Nested, in their discussion at Imperial College London.00:00 Intro2:12 Launching GoCardless7:10 Leaning into real relationships8:48 'If you take everything you need to do in a successful business, we did the opposite.'12:08 There's no idea that two smart people can't tear apart in a day13:35 Finding the best idea is an irrational endeavor18:13 Paul Graham and Sam Altman as advisors in @ycombinator 22:15 Be a King or Rich24:35 Ensure you understand how a VC functions29:10 Customers knew before we did 31:27 Overcorrecting as a second-time founder35:50 Everything you do creates culture39:00 'Being the angel investor I wanted as a founder'40:39 Founder archetypes43:30 Angel vs VC46:10 Life is really easy48:25 If you change one thing you change everything49:45 Life is not a 0 sum game52:10 Q&A
In this conversation, Kyriakos discusses with Vadim - CEO of Bioniq on his journey from being a professional athlete to leading the personalised health supplement company. Vadim shares insights on fundraising challenges, the significance of early adopters, and the impact of celebrity endorsements, particularly https://twitter.com/Cristiano Ronaldo's involvement with Bionic. He also explores the future of personalized supplements and the need to address the broken food system that necessitates supplementation. Chapters 00:00 Introduction 01:58 Vadim's Personal Journey from Athlete to CEO 08:50 Lessons from a Billion Dollar Company 13:05 The Search that led to Founding Bioniq 23:44 Shifting from Blood Tests to Questionnaires 30:17 Integrating Wearables for Data-Driven Insights 32:00 How Does it Work 32:58 Making It Scale 37:26 Navigating Fundraising for Complex Businesses 41:42 Make or Break: First 1000 Users 43:23 Cristiano Ronaldo Used Bioniq for Years 49:10 Vadim's Take on the Future of Supplements 50:43 Future Plans of Bioniq 52:07 Addressing the Broken Food System
On the first Terra Health day, Kyriakos - CEO of Terra, is joined by Lance Armstrong, who shares his story with 300 Y Combinator founders, live from San Francisco. Lance shares his remarkable journey from a young athlete to a world-renowned cyclist, detailing his early struggles, his battle with cancer, and his eventual rise to fame. He discusses the challenges of competing in the Tour de France, the mindset required for success, and the impact of his fall from grace. Lance also reflects on the importance of resilience, the power of content creation in rebuilding his life, and his experiences in investing, particularly in Uber, Docusign, Terra, and others. Chapters 00:00 Introduction 03:30 The Early Years: From Swimming to Triathlon 05:52 Transition to Cycling and Olympic Aspirations 10:00 Facing Cancer: A Life-Changing Diagnosis 12:20 The Comeback: Returning to Cycling 14:51 The Challenge of the Tour de France 18:00 Winning Mindset: The Drive for Success 20:00 From Hero to Zero: The Fall from Grace 24:04 Rebuilding Life: The Power of Content Creation 24:20 Investing in Uber: The Chris Sacca Story 27:00 Investing in Docusign and Terra 30:06 Podcasting Success: Keys to Engaging Content 33:00 Reimagining the Future of Cycling 36:20 How to bet on people 36:42 Adapting Training as We Age 40:20 Reflections on Competition and Legacy 42:38 The Balance of Range and Consistency 45:30 'I Love Golf' 47:00 The Future of American Cycling 50:30 Motivation Beyond Winning 54:02 The Long Game in Venture Capital 57:30 Thoughts on Mindset
“Don't Die is the only practically relevant framework that is equal to this moment in time considering the birth of superintelligence.” For the first Terra Health Day, Bryan Johnson educated 300 Y-Combinator founders about longevity. Here's the full discussion: 03:20 The thought experiment from the 25th century 04:00 Transitioning from Die to Don't Die 06:15 Sleep is the most important thing in our lives 13:45 Never ask yourself to have willpower 14:40 We are a family of sleep 22:35 What the evidence says about lifespan and healthspan 27:00 Don't trust any doctor 29:00 Stem Cells 31:00 Irony is the biggest risk in Bryan's life 39:00 Longer living species have lower basal temperature 42:25 The healthcare system is shockingly bad 44:55 The genocide score 49:30 Travel is very expensive biologically The host: https://twitter.com/kyriakosel More on Blueprint: http://blueprint.bryanjohnson.com More on Terra: https://tryterra.co
"The best companies are bought, not sold." In the latest podcast, Kyriakos is joined by @RealAnttoni, CEO of @veristable, the company that helps users discover better metabolic health, who just completed an acquisition with @ouraring. 03:55 How Veri Started 11:00 The first Growth Hack 12:10 The First Launch 15:45 Evolution of the Product 22:07 Meal Scores Using LLMs 26:30 From the First Users to Fifty Thousand Users 34:00 Initial discussions with Oura for an acquisition 37:55 How to think about an acquisition 44:00 Tactical acquisition advice for founders 49:05 Take on The Future of Health Tech 53:37 What To Expect From the Future Products of Oura 55:21 Looking Back 100 Years From the Future
'If you find cancer too early, we as doctors might not know what to do with it.' In the latest podcast, we discuss with @andrewlacy, founder and CEO of @prenuvo, the company that helps find conditions before they become crises. 01:30 Midlife crisis 06:40 the ‘Secret Society' 08:30 Quote from a doctor: ' If you find lung cancer too early, I don't know what to do with it.' 09:28 Bootstrapping the business early on 11:00 The first clinic 12:35 Early-stage growth 16:30 Differences in MRI and CT 18:10 Where CT scan is better 19:10 The main innovations in MRI 24:30 What technologies are funded in healthcare 26:05 Convincing investors 27:00 Learnings for entrepreneurs 29:40 How Prenuvo became viral to celebrities 33:40 ‘The way we do healthcare is completely wrong'
Amber Taylor is the Chief Digital Product Officer at Les Mills. In a discussion with Kyriakos , Amber discusses about her journey with Amazon, Nike, and joining Les Mills, the company behind the fitness classes offered in over 20,000 clubs across more than 100 countries. Chapters 00:00 Introduction and Background 03:18 Training for Marathons and Mental Resilience 06:50 The Customer-Centric Approach at Les Mills 24:46 Moving Abroad for Career Opportunities 26:15 Navigating Cultural Differences and Joining a New Company 28:14 First things to do when joining as an executive 30:30 Understanding Company Culture and Ways of Working 39:08 Consistency in Fitness Programs and Personalization 49:53 The Role of VR and XR in the Fitness Industry 56:23 Creating Safe and Effective Fitness Content in VR 58:30 Les Mills' Roadmap: Helping Clubs Excel and Improving Digital Experiences 01:01:17 The Future of Fitness Other episodes from Terra More details on les mills
http://twitter.com/kyriakosel is discussing with Sean Harrington https://x.com/seanharr11 , VP of Teamworks, and founder of Notemeal. Sean Harrington shares his journey from working with the New England Patriots to starting his own company, which was eventually acquired by Teamworks. He discusses the importance of technology in sports, particularly in areas like nutrition and performance tracking. The conversation also highlights the challenges of selling to different personas in the sports industry and the role of economic buyers in the purchasing process. He also discusses the evolution of the company's products and their impact on the sports industry. He shares how Teamworks provides an operating system for sports, allowing athletes and teams to access all the necessary tools and information in one place. Harrington also highlights Teamworks' expansion into the military space and the challenges of selling to the government. He emphasizes the importance of data in optimizing performance and the need for a global policy on wearable technology in the military. Harrington concludes by discussing the future of human performance and the need for a shift toward preventative medicine. Chapters: 00:00 Intro 04:30 Joining the New England Patriots 05:40 Technologies Patriots are using 10:20 Starting Notemeal 13:50 Focusing on sports dietitians instead of athletes 14:25 The first customers 21:45 The product journey 25:25 The acquisition process 35:45 The product discovery at Teamworks 42:50 Learnings from the go to market, and data 47:06 Improvements in the military sales process
In our latest podcast https://x.com/kyriakosel is joined by Mike Nemke https://x.com/mikenemke co-founder of Function Health. He discusses his background as a Green Beret and the leadership lessons he learned. He emphasizes the importance of building teams and trusting others to maximize outcomes. He also shares the founding story of Function Health, including how he met his co-founders and their mission to empower individuals to own their health. The customer experience involves answering a medical questionnaire, scheduling lab visits, and receiving test results. Function Health provides comprehensive lab testing and analysis to help individuals understand their bodies' systems and biomarkers. It offers an application that shows foods to eat and avoid based on the test results. The company aims to empower individuals to take control of their health by providing them with information and insights. The healthcare industry has slowly adopted this approach, but digital health has enabled remote testing and analysis. Function Health has an extensive waitlist and has seen rapid growth due to its strong business fundamentals and execution. They plan to expand their team and improve their product and marketing efforts. Chapters 00:00 Intro 02:10 Leadership Lessons and Building Teams 13:58 The Founding Story of Function Health 17:32 The Customer Experience 18:03 Comprehensive Lab Testing and Analysis 19:11 The Importance of Information Over Time 19:41 The Role of Digital Health 20:14 Challenges in the Healthcare Industry 22:07 Identifying Cancer and Other Concerns 23:40 Empowering Individuals with Information 24:43 Function Health's Approach 25:32 Understanding the Customer Base 26:04 Partnership with Equinox 26:52 The Impact of Co-founder Dr. Mark Hyman 29:58 Function Health in the next five years 31:26 Utilizing data from wearables and sensors 34:40 The Future of AI in Health 35:47 The Value and Limitations of Supplements 38:13 Building an Outstanding Business 43:08 Expanding the Team and Improving Marketing
In this podcast, we are joined by John Anthony, who led the teams at Swim.com, WHOOP, Google Health and others. He created and led technologies such as AI-based swim trackers, WHOOP's Live Heart Rate functionality, Google's Health connect, and many others. Chapters 00:00 Introduction 04:19 The AI wearable for swimmers 10:22 Joining Whoop and the Importance of Product Focus 25:42 Enhancing Spectator Engagement with Live Heart Rate Monitoring 29:23 The Potential of Real-Time Performance Metrics in High-Intensity Sports 38:05 The Evolution of Wear OS: Collaborations and Power Optimization 44:00 Sensor Fusion: The Future of Wearables 56:52 Shaping the Next 100 Years of Wearables
In this conversation, Kyriakos Eleftheriou is joined by Lucia Huang , CEO of Osmind. They discuss the founding story, the problem in mental health, fundraising, and many more. Chapters 00:00 Intro 03:03 Founding Story 11:31 User Feedback 21:19 The Y Combinator Experience 23:14 Go-to-Market Strategy 23:50 Tracking Patient Outcomes and Interim Feedback 25:02 Building a Full Electronic Health Record System 29:20 Fundraising and Choosing Investors 31:36 Selecting Good Investors and the Importance of Operator Background 33:41 Creating Scarcity Mindset in Fundraising 35:56 Hiring for Values and Building Company Culture 41:30 Scaling the Team and Transitioning to a Management Role 44:06 Exploring the Potential of Psychedelic Medicine 48:06 Looking backwards from 100 years in the future
Doug Sweeny is the Chief Marketing Officer at ŌURA Health, home of the Oura Ring. He oversees the company's marketing, growth, and brand. In the latest discussion with Kyriakos, they discussed about marketing, brand, and his journey with ŌURA. Doug has led iconic brands like One Medical, Nest, Levi's, Adidas, and General Motors EV1. 0:00 - Introduction 1:57 - Discussion on Doug's career journey and the companies he has worked with. 3:29 - The mission with Nest Labs 4:47 - Shift to healthcare and joining One Medical. 6:03 - Transition to Oura, and why Doug joined 6:48 - Criteria for choosing companies 9:18 - How marketing changes through different stages 11:27 - Initial steps when joining a company as a leader. 13:03 - Deep dive into Oura's mission and branding. 15:39 - Product positioning 19:27 - Partnerships and market expansion 24:42 - Membership strategies and the launch of new features 26:53 - The impact of Oura in the tech community 29:28 - Strategies to enhance word-of-mouth recommendations 31:49 - Women's health 34:28 - Global marketing strategies and adjusting to different markets 36:40 - Expansion through API and partnership integrations 38:24 - How to deal with competitors 41:03 - Leadership and team building 43:53 - Identifying candidate passion and alignment with company mission 45:34 - Personal leadership style and team interaction 47:35 - Future of healthcare and consumer-driven health management More about Oura ► https://ouraring.com/ More about Doug ► https://www.linkedin.com/in/dougsweeny/ More about Terra ► http://tryterra.co More Podcasts ►https://tryterra.co/podcast Twitter ► https://x.com/terraapi More about Kyriakos Eleftheriou ► https://x.com/kyriakosel
In this conversation, Kyriakos is discussing with Eswar, the Chief Technology Officer for Equinox. They discuss Eswar's journey at Equinox and the company's technology and user experience evolution. They also delve into the role of data in enhancing the athlete experience and personalizing workouts. The conversation covers various topics related to fitness coaching, data tracking, nutrition, sleep, technology, company culture, collaboration, scaling teams, and future focus. Chapters 00:00 Introduction and Background 06:40 Building the Product Function at Equinox 13:25 User Experience in the Gym 27:33 Repetition and Coaching 29:45 Tracking Data and Progress 30:20 Importance of Nutrition and Sleep 34:00 Role of Technology and Coaches 39:07 Company and Engineering Culture 43:16 Testing for Collaboration in Interviews 46:08 Scaling Teams and Management Style 50:43 Future Focus of the Company 52:23 Looking backwards from 100 years into the future
In our latest podcast, Sokratis, Numan founder and CEO, discusses the company's evolution in the pursuit of improving Men's Health. He outlines Numan's growth, product innovations, growth channels, and many more Sokratis looks ahead to technology's potential to revolutionize healthcare with personalized insights and interventions. More about Numan ► https://www.numan.com/ More about Sokratis ► https://www.linkedin.com/in/sokratispapafloratos/ -- More about Terra ► http://tryterra.co More Podcasts ►tryterra.co/podcast Twitter ► / terraapi LinkedIn ► / terraapi Chapters: 00:00 Introduction and Launching Numan 04:07 Taking a Different Approach to Fundraising 05:29 Introduction of Blood Analysis 08:22 Using a Digital-First Approach 09:21 Expansion into Other Health Areas 11:29 Introduction of Blood Analysis 15:13 Convenience and Ease of Access 20:18 Early Fundraising and Approach for First-Time Founders 25:37 Approach to Distribution and Advertising 30:33 Advertising on the TV 37:22 Future Plans and Evolution of Numan 42:27 Educating Customers and the Future of Healthcare
In the latest episode with Kyriakos, we explore InstaLab with Adora Cheung, who transitioned from personal health struggles to creating a pioneering preventative healthcare company. Adora discusses how InstaLab is altering the landscape of health diagnostics by making advanced testing more accessible and understandable for everyone. She emphasizes the importance of proactive health management and how InstaLab's services can empower individuals to take control of their health before issues arise. The conversation also touches on the challenges within the healthcare system that inspired the foundation of InstaLab and the future directions of health technology. Chapters 00:00 Launching Instalab 04:05 Challenges with Traditional Healthcare 09:17 Focus on Cardio Panel 11:05 Biomarkers for Heart Disease 12:47 Recommendations and Legal Considerations 16:22 Longevity and De-risking Chronic Conditions 19:40 Blood Extraction Methods 23:22 Word of Mouth and Organic Growth 25:08 Focus on Founders' Health 26:36 Fundraising and Building a Forever Business 27:24 Building a Sustainable Business Model 29:13 Lessons from Y Combinator 31:23 The Importance of User Feedback 33:07 Characteristics of Successful Founders 34:55 The Role of Quick Decision-Making 35:12 Future Plans for Instalab 37:32 The Potential of Real-Time Data Sensors 39:20 Exciting Technologies in Healthcare 43:55 Changing the Healthcare Landscape 44:01 Company Culture and Hiring 46:01 Hiring for Roles You Don't Understand 47:12 Finding the Right People for Your Team 50:18 The Flaws of the Insurance System 51:33 Questioning Current Healthcare Practices More about Instalab ► https://www.instalab.com/ More about Adora ► https://twitter.com/nolimits More about Terra ► http://tryterra.co More Podcasts ►https://blog.tryterra.co/podcast/home Twitter ► / terraapi LinkedIn ► / terraapi
In this episode with Kyriakos from Terra, the CEO of the OK Capsule, Dr. Andrew Brandeis shares his journey from naturopathic doctor to founder of a company revolutionizing personalized supplements. Dr. Andrew's transition from healthcare practitioner to tech entrepreneur highlights the potential of technology to tailor health solutions. His vision for the future of supplements and commitment to innovation offers valuable insights into the evolving landscape of health and wellness. 0:00 Intro 1:32 OK Capsule's mission 9:48 Early challenges and breakthroughs 11:18 Lessons in entrepreneurship 13:00 Evolving customer profiles 17:22 Personalizing health solutions 23:10 Impacts on health and wellness 27:30 Quality assurance in supplements 33:46 Future health technologies 36:00 Company culture 44:23 The future of supplements 47:36 Looking backwards from 100 years later More about OK Capsule ► https://www.okcapsule.com/ More about Dr. Andrew ► https://www.linkedin.com/in/andrew-brandeis/ More about Terra ► http://tryterra.co More Podcasts ►https://tryterra.co/podcast Twitter ► / terraapi LinkedIn ► / terraapi
Dave Wright, the founder of MyZone, discusses with Kyriakos the journey of creating MyZone and the challenges of manufacturing wearable technology. He shares insights on finding the right manufacturer in China and the importance of building strong relationships. Dave also explains the unique B2B approach of MyZone, connecting consumers with fitness facilities. He highlights the impact of MyZone on workouts and the future of the industry being in insights. Lastly, he provides advice for entrepreneurs attending trade shows and emphasizes the importance of having a strong presence. The conversation with Dave Wright from Myzone covers topics such as actionable insights from data, company culture at Myzone, testing for adversity in interviews, and the future of wearable devices. Takeaways Myzone focuses on providing actionable insights from data to help users stay motivated and achieve their fitness goals. Company culture at Myzone emphasizes hard work, avoiding negativity, and having fun. Testing for adversity in interviews can help identify candidates who can handle challenges and setbacks. The future of wearable devices may involve continuous biomarkers, smaller form factors, and devices that are fit for specific purposes. Chapters 00:00 Introduction and Background 01:36 Creating MyZone and Solving Industry Problems 05:10 Expanding into Hardware and Manufacturing Challenges 08:57 Choosing Hardware and Controlling the User Experience 09:17 Finding the Right Manufacturer in China 11:14 Lessons Learned from Manufacturing 16:25 The Importance of Manufacturing Relationships 19:59 Advice for Finding a Manufacturer in China 20:23 Insights on Manufacturing in China 24:02 Dealing with Recalls and Learning from Mistakes 27:43 Telemetry and Displaying Live Data 33:46 B2B Approach and Connecting with Facilities 36:40 Impact of MyZone on Workouts 41:32 Approaching Trade Shows and B2B Sales 53:35 Actionable Insights from Data 01:01:02 Company Culture at Myzone 01:06:16 Testing for Adversity in Interviews 01:08:11 The Future of Wearable Devices More about MYZONE -- More about Terra More Podcasts
In this interview, Kyriakos connected with Wulf Glatz, the founder of CORE, to discuss his wearable technology that tracks the core body temperature to optimize athlete performance. Here are some of the highlights of the conversation: Glatz explains that unlike skin temperature, which varies a lot, core temperature gives a reliable measure of someone's physiological state. He shares a pivotal moment - watching athlete Sarah True collapse from heat stroke at the 2019 Ironman World Championship. This showed the need for better heat safety in sports. It spurred Glatz to adapt CORE to help athletes manage heat through new training methods. More about CORE More about Wulf -- More about Terra More Podcasts
Join Kyriakos from Terra API as he delves into an extensive interview with Kris Gethin , renowned bodybuilder and founder of Kaged Muscle. This hour-long conversation covers Kris's journey in the fitness industry, his pivotal role at bodybuilding.com, insights on biohacking, and the founding principles behind Kaged Muscle. 0:00 Intro 2:10 Racing motocross and the introduction to Bodybuilding 6:20 The first bodybuilding show 8:00 Joining Bodybuildingcom 12:20 How the Hardcore Video Trainer Started 18:10 The story of the DTP video trainer 23:00 Discovering that the supplement industry is like the wild wild west, nitrogen spiking, and the decision to start Kaged 40:00 Participating in the Arnold Classic and other events 44:00 Mindset and optimization 53:00 Stem Cells and biohacks Kris Gethin ► https://www.krisgethin.com Instagram ► https://www.instagram.com/krisgethin/ -- TERRA ► http://tryterra.co More Podcasts ► https://tryterra.co/podcast Twitter ► / terraapi
Melanie Strong shares her journey at Nike and the inception of NEXT VENTŪRES. Starting at Nike in 2002, Melanie's role evolved from managing non-e-commerce websites to spearheading Nike's digital products, including the Nike Run Club app. She recounts Nike's strategic shift in soccer, initially dominated by Adidas, and how Nike disrupted the market by scouting and nurturing untapped talent, like Cristiano Ronaldo, and making strategic acquisitions like Umbro. Her experiences showcase Nike's commitment to innovation, consumer-focused approach, and the importance of cultural relevance in different markets. Melanie also delves into Nike's forays into wearable technology, like the Fuel Band, highlighting the blend of technology and marketing strategy. Finally, she discusses transitioning to venture capital with NEXT Ventures, focusing on whole-person health and the lessons from Nike that influence her investment approach. Next Ventures ► https://nextventures.com Twitter ► https://twitter.com/girlstrong -- TERRA ► http://tryterra.co More Podcasts ► https://tryterra.co/podcast Twitter ► https://twitter.com/terraapi , https://twitter.com/@kyriakosel -- 0:00 Intro 0:14 - Melanie's early role and Nike's initial digital forays 1:17 - Overview of Nike's evolution 2:52 - Initial major projects 4:06 - Nike Run Club and digital innovation 5:13 - 2010 World Cup 7:22 - Beginnings in Football 10:10 - Talent scouting methods 13:02 - Product innovation and athlete focus 16:00 - Melanie's personal involvement in talent scouting 19:08 - Development and challenges of Nike's wearable technology 22:00 - Marketing strategies for Nike's new product launches 26:10 - Building authentic influencer relationships for product launches 31:20 - The consumer-focused approach and innovation culture at Nike 37:15 - NEXT VENTŪRES and working with Lance Armstrong 47:23 - Investment approach and future trends in health and wellness
In this interview, Ulrich Schoberer, the founder of the cycling power meter, delves into his journey from a medical engineering student and cyclist to an innovator revolutionizing cycling training. He shares the inspiration behind creating the power meter, addressing the gap in cycling performance metrics. Schoberer details the technical challenges he faced in the 1980s, from conceptualizing to manufacturing and data transmission. The power meter's adoption in professional cycling, its initial use by German cyclists, and its global spread are highlighted. Schoberer also discusses the evolution of the power meter, including improvements in data transmission, storage, and features like Bluetooth connectivity. He reflects on the impact of his invention on training different types of cyclists and the broader changes in cycling technology and competition. Website ► https://www.srm.de -- TERRA ► http://tryterra.co More Podcasts ► https://tryterra.co/podcast Twitter ► https://twitter.com/terraapi https://twitter.com/kyriakosel LinkedIn ► https://www.linkedin.com/company/terraapi/ 0:00 - Intro 1:05 - Inception and development of the cycling power meter. 3:00 - Technical challenges in creating the power meter. 6:03 - Data transmission and initial prototypes. 7:00 - Adoption by professional cyclists and national teams. 10:00 - Use of the power meter in space research. 11:25 - Business aspects and manufacturing of the power meter. 14:24 - Evolution of bike computers and their impact on training. 17:00 - Analysis of cycling data for different types of cyclists. 21:40 - Expansion and manufacturing of the power meters. 28:54 - Interaction with professional cyclists like Lance Armstrong. 32:19 - Improvements and diversification of the power meter over the years. 38:04 - Predictions for the future of cycling and technology integration.
In this podcast, we connected with Gil Blander, founder of InsideTracker, a longevity company that creates evidence-based solutions that are simple, clear, and actionable. Gil explains his personal motivations for working with longevity and how he witnessed a close family member facing mortality at a young age. He discusses his journey of studying biology that led him to earn his PhD from the Weizmann Institute of Science and work at one of the most renowned aging labs in the world, the Leonard Guarente Lab, at MIT. Moreover, Gil shares his extensive scientific knowledge of how blood biomarkers and genetics affect longevity and explains how he built his own biological clock calculator called 'inner age'. Lastly, the discussion centers around how InsideTracker is using data from wearable devices, his thoughts on TRT and hormone therapy, and shares the future plans for InsideTracker. Website ► https://www.insidetracker.com/ LinkedIn ► https://www.linkedin.com/company/insidetracker/ Twitter ► @InsideTracker -- TERRA ► http://tryterra.co More Podcasts ► https://tryterra.co/podcast Twitter ► https://twitter.com/terraapi , http://twitter.com/@kyriakosel LinkedIn ► https://www.linkedin.com/company/terraapi -- 00:00 - Intro 00:53 - Pre-history of InsideTracker 09:43 - First product released by InsideTracker 12:05 - Initial customers and working with the Boston Red Sox 13:51 - Product-market-fit realization 16:55 - Working with Dr. Huberman early on 17:40 - Using podcasts as a medium to demystify longevity 19:20 - How to best educate people about longevity 22:49 - Understanding glucose and CGM devices 26:08 - How InsideTracker is using data points from wearables 30:35 - The customization aspect of InsideTracker's products 33:19 - Genetics and health span vs life span 38:51 - TRT and hormone Therapy 40:57 - Biological age calculator - inner age 44:58 - The future of InsideTracker
In this podcast, we connected with George Hadjigeorgiou, co-founder of Zoe, a health science company that is committed to helping people live to their fullest. George highlights how they started with the science first at Zoe and why thinking from first principles led them to conduct their own research studies instead of relying on existing knowledge about nutrition. Their unconventional approach included going to hospitals before going to market and building the largest-ever community-based science project during the COVID-19 pandemic. Moreover, George talks about how they're using data from wearable devices such as CGMs to better understand how foods impact people's health and how their team is continuously working on adding better insights and advice for people from these data points. Lastly, George shares unique insights into how they're treating their culture as a product at Zoe and how founders can test for cultural fit traits during interviews. More about ZOE X.com -- More about TERRA More Podcasts X.com -- 00:00 - Intro 00:30 - Pre-history of Zoe and George's background 08:35 - Finding his co-founder 09:31 - Build the science first 14:29 - The clinical research studies behind Zoe 18:55 - First principles approach - not relying on past knowledge 21:06 - Deciding on the initial product 24:15 - How people learned about Zoe and COVID's role in the early growth 30:33 - How Zoe is using data from wearable devices 33:25 - Fundraising strategies 37:17 - Building the team and culture at Zoe 40:57 - How to test for cultural-fit during interviews 47:14 - Favorite books and how they've shaped George 48:43 - Startup ecosystem in Greece
In this podcast, we connected with former Navy SEAL Phil McCullough, founder and managing director of O2X Human Performance, a Boston-based organization providing comprehensive science-backed programs to elite sports teams, federal agencies, and the military. Paul talks about his motivations for joining the military at a young age and the strong culture and tough leaderships lessons he learned as a Navy SEAL. He highlights how things such as a the 'buddy-system' and the no-man-left-behind mentality is still deeply engraved in his values as a leader. Furthermore, Paul speaks about founding O2X and supporting a wide range of organizations such as Harvard varsity hockey team, Boston Fire Department, and US federal agencies. The former Navy SEAL asserts that he did not want to build a brick-and-mortar business, because he knew that their clients were not and he wanted to mould to their needs. Lastly, Paul shares his thoughts on how O2X has partnered with various data-driven organizations, such as Terra, to get a large set of datapoints from people's vitals and biomarkers through wearable devices. Website ► https://www.o2x.com/ LinkedIn ► https://www.linkedin.com/company/o2x/ Twitter ► @o2xhp -- TERRA ► http://tryterra.co More Podcasts ► https://tryterra.co/podcast Twitter ► https://twitter.com/terraapi LinkedIn ► https://www.linkedin.com/company/terraapi -- 00:00 - Intro 00:26 - Paul's background before O2X 02:55 - Motivation for joining the military as a Navy SEAL 05:15 - Mental toughness of enlisting at a young age 10:43 - Leadership lessons from his time as a Navy SEAL 13:25 - Importance of team over individuals and the 'buddy system' 15:45 - Building a human performance company - O2X 26:32 - Methodology of O2X 33:42 - How O2X is using data to enhance human performance 40:12 - The culture and personalities at O2X 44:36 - The future of O2X
In this podcast, we spoke with the CEO and founder of Supersapiens, the company that is on a mission to use real-time glucose insights to shape the future of human performance. Phil discusses his personal motivations for starting Supersapiens as a Type1 diabetic and his love for entrepreneurship. He also gave us exclusive insights into the company's long-time partnership with Abbott and how the American medical company has built a unique real-time streaming sensor for its use case. Moreover, Phil talks about the power of referrals and how this led him to work with powerful sports organizations such as the Atlanta Falcons (NFL), the New York Yankees (MLB), team Ineos Grenadiers (Tour de France), and the San Antonio Spurs (NBA). Lastly, the conversation centers around the future of wearable sensors and continuous glucose monitors. Supersapiens ► LinkedIn ► Twitter ► @supersapiensinc -- TERRA ► More Podcasts ► Twitter ► LinkedIn ► -- 00:00 - Intro 01:09 - What is Supersapiens 07:07 - The evolution of continuous glucose monitors (CGMs) 14:31 - Phil's personal motivation to starting Supersapiens 19:53 - The first athletes adopting the product - elite cycling teams 22:30 - Partnership with Abbott and real-time streaming sensor 23:33 - The first product they built - MVP 26:17 - Working closely with elite athletes and metabolic response to stress 33:25 - Phil's approach to fundraising and investors - the power of referrals 44:15 - Advice for pitching to investors - insights from Eric Min and Chip Hawkins 49:38 - The future of sensors and partnership with Terra
In this podcast, we spoke with the CEO and founder of Sword Health, one of the fastest growing companies in healthcare, with a $2b valuation. Virgilio gave us exclusive insights into the company's incredible track record of raising funds from some of the most powerful venture capital firms such as Khosla Ventures, Founders Fund, and General Catalyst. He also discusses why he believe attracting the best talent is more important for a startup than anything else, and the importance of thinking from first principles as an outsider in the healthcare industry. Website ► https://swordhealth.com/ LinkedIn ► https://www.linkedin.com/company/swor... Twitter ► @SwordHealth -- TERRA ► http://tryterra.co More Podcasts ► https://tryterra.co/podcast Twitter ► https://twitter.com/terraapi LinkedIn ► https://www.linkedin.com/company/terr... -- 00:48 - Intro 03:51 - Raising the initial funds 05:13 - How their products changed over the years 07:53 - Introduction to Khosla Ventures 10:03 - The first product that went to the market 13:53 - The moment they found a product-market fit 15:03 - Series A journey - cold emailing Vinod Khosla 21:03 - What he wrote in his cold email to Khosla Ventures 22:02 - First hire in the US - Chief Talent Officer 24:12 - The power of VCs and how they feed you talent 26:01 - Philosophy on hiring 30:20 - How to find the unique candidates in an interview 33:26 - Training people to become managers 34:44 - Going from $2M to $100M 40:08 - Listening to your users and customers 45:17 - Thinking from first principles and being an outsider 47:39 - Key learnings from the best investors in the world 50:39 - What we should expect from Sword in the future
In this podcast, we had an in-depth conversation with Niko Bonatsos from General Catalyst. Niko shared his story from his upbringing in Greece and his long academic journey that spans across the University of Cambridge, Harvard Medical School, and Stanford University. He talks about the power of connectivity in Silicon Valley that led him to join General Catalyst and what it was like cold-emailing Elon Musk and seeing Steve Jobs walking his dog across the neighborhood in Silicon Valley. The conversation also dives into the similarities and discrepancies between venture funding and the startup environment in Silicon Valley, US, and Cambridge, UK. Lastly, Niko gave us exclusive insights into what he looks for in founders he invests in and the main pitfalls he sees in young entrepreneurs. GC Website ► https://www.generalcatalyst.com/ Niko's Twitter ► @bonatsos -- TERRA ► http://tryterra.co More Podcasts ► https://tryterra.co/podcast Twitter ► https://twitter.com/terraapi LinkedIn ► https://www.linkedin.com/company/terraapi 00:00 Intro 00:45 - Pre-history to General Catalyst 02:08 - What brought Niko to Stanford University 05:34 - Introduction to General Catalyst 11:30 - The evolution of GC and Niko's investment philosophy 17:08 - What Niko is looking for in great founders 18:09 - Why Niko invested in Terra 24:37 - Common mistakes from early-stage founders 34:40 - Thoughts on European Ecosystem 43:20 - The best and worst ways for founders to approach Niko
In our recent podcast, we had an in-depth conversation with Ray from DC Rainmaker. Ray shared the journey of launching the most well-known blog and Youtube channel and his views on the wearable market.As he began using various wearable devices, his experience with an old Polar watch led him to the more recognizable Garmin Forerunner 305. This progression from user to reviewer was natural, and he detailed his first steps into blogging with a review of Garmin in 2007.Ray also offered a candid look at the competitive landscape of wearables. He spoke about ambitious but short-lived brands and why they struggled against the likes of Garmin. Much of this was attributed to the steep challenges new brands face when trying to innovate and meet the benchmark set by established brands.Our discussion also ventured into the software realm. Ray pointed out that while Garmin's hardware is impeccable, its software has historically lagged. He attributes this in part to Garmin's hiring practices and their decision related to acquiring and integrating MotionBased, which inadvertently gave Strava an edge in the platform world.The Blog, The Youtube channel, Ray's Twitter, --TERRA, More Podcasts,Twitter,LinkedIn
In this video, we spoke with Josh Clemente, Founder and President of Levels. Josh gave us an exclusive insight into the early days at Space, collaborating with NASA and learning from Elon Musk. Josh also talks about their unique product launch strategy in Levels, centered around constant product iterations and continuously speaking to customers. He is giving us insights on how one of the world's most successful metabolic health companies is running and insights on Glucose, Insulin, and many more. Lastly, he addresses Level's distinct asynchronous remote-first culture while maintaining its infamous responsible engineer framework. 00:00:00 - Introduction 00:03:40 - Early days at SpaceX, learning from Elon Musk 00:07:00 - Culture at SpaceX and Levels - using the responsible engineering framework 00:09:00 - How the Levels founding team was formed, and Josh being patient zero 00:13:30 - Product launch strategies and similarity to YC's product launch philosophy 00:20:05 - How the first people learned about Levels and how Covid put them on the map 00:25:50 - Correlation between glucose and insulin and defining metabolism 00:41:50 - Building a unique culture at Levels and why they don't use Slack 00:50:30 - First principles thinking and other mental models 00:54:20 - The future of hardware sensors Level's 5-year plan -- More about Levels ► https://levelshealth.com/ More about Josh ► https://www.linkedin.com/in/joshclemente/ Levels Podcast ► https://www.levelshealth.com/podcasts -- The Site ► http://tryterra.co More Podcasts ► https://blog.tryterra.co/podcast/home Twitter ► https://twitter.com/terraapi LinkedIn ► https://www.linkedin.com/company/terraapi
In this podcast, the founder of Hydrow, Bruce Smith, provides an in-depth look into the company's evolution that aims to revolutionize rowing. Hydrow was established to make rowing accessible to all, putting to bed the misconception that it's an elite-only exercise. The idea originated from a frustration with rowing machines which taught individual, not collective, rowing. Hydrow synchronizes individual rowers through screens, creating an environment similar to team rowing. Hydrow was fortunate to attract top-tier talent, including Chief Technology Officer Chris Paul, who helped build an innovative, patented algorithm for rowing machine design. The company's technology enhanced the rowing experience by delivering a water-like feel and dynamically adjusting resistance. Building warm relationships with key partners, such as manufacturers in Taiwan, contributed significantly to Hydrow's success. This and strategic marketing techniques like a productive Indiegogo campaign helped establish a proof of concept and create a wider audience. Looking forward, Hydrow aims to utilize personalized data for crafting experiences users will love, paired with insights about whole health for optimized results. With Kevin Hart on board and a new innovative program known as Hydrow High, the future of Hydro includes a better understanding of individual users, climate change combat, and promoting better decision-making through more detailed training. 00:00 Intro 00:01 Making rowing accessible to everyone and delivering the benefits to a global audience.05:18 Hiring the best talent from Harvard and MIT 10:29 The Leap Forward 15:47 The Indiegogo campaign and selling close to a thousand units 20:46 Finding manufacturing partners in Taiwan 25:33 Building relationships with key partners 30:12 Going to industry shows and understanding the market 35:02 How to build warm introductions 39:57 Personalised data 45:00 Hydrow High and Kevin Hart 49:52 The future of Hydrow The Site ► https://hydrow.com/ The Origin Story ► https://hydrow.com/ TERRA ► http://tryterra.co More Podcasts ► https://tryterra.co/podcast Twitter ► https://twitter.com/terraapi LinkedIn ► https://www.linkedin.com/company/terraapi
In this episode, host Kyriakos speaks with triathlon legend Alistair Brownlee. They explore Alistair's journey from his early days, growing up in an athletic household and completing his first triathlon at the age of eight, to becoming a world-class athlete. Alistair shares his training regime, consisting of a mix of swimming, running, and cycling, and how he was experimenting with different training techniques from an early age. A significant part of the conversation focuses on nutrition, with Alistair acknowledging how his diet has evolved over the years. He underscores the importance of performance nutrition, especially for the intense nature of triathlons. He also discusses the benefits of carbohydrate and blood analysis testing, which helped him maintain his energy levels during competitions. Alistair elaborates on his use of technology in training, such as heart rate monitors and power meters, to regulate his training load. Finally, the conversation shifts to Alistair's post-athletic career as an entrepreneur and investor, discussing his interest in health and fitness-related ventures that resonate with his personal values. He also touches on the satisfaction he derives from supporting founders to achieve their goals. Timestamps: 00:00 - Intro 00:01 - Motivation Fluctuations During a Swim Session 05:05 - Triathlon Training: The Role of Unstructured Experimentation and Polarized Training 10:20 - Evolution of Nutrition: From Childhood to a Professional Athlete 15:47 - The Importance of Optimized Nutrition and Recovery for Endurance Athletes 20:49 - The Significance of Consistent Exercise for Health and Performance 25:33 - Overcoming Exercise Barriers for Consistent Training 30:25 - Venture into Health and Fitness Startups 35:10 - Establishing a Fund for Sport Tech Investment and Promoting Activity For more video podcasts, visit here. Read the full text of the interview here. Listen to the podcast on: Spotify Apple Podcasts Google Podcasts
In this engaging podcast, Daniel, a passionate cyclist and co-managing director of Rapha, discusses his journey from everyday commuting to joining the global cycling brand. He talks about Rapha's humble beginnings and its expansion into a global community. Daniel gives insights into Rapha's product lifecycle and their collaboration with elite cycling teams like EF Education-EasyPost and Team Sky. He explains how creating products for pro athletes is like customizing a luxury car, emphasizing durability and adaptability. The conversation further explores Rapha's vision to inspire the world to live life by bike, the crucial role of clubhouses, and how 60% of their customers discover Rapha through advocacy and product visibility. Daniel also comments on the brand exposure from Netflix shows and shares the importance of 'suffering' in Rapha's culture, which symbolizes the transformative journey of cycling.00:00:00 - Introduction00:01:30 - Daniel’s journey at Rapha 00:06:30 - Product lifecycle00:08:30 - Products of pro-athletes vs everyday cyclists00:12:30 - How Rapha built a global brand00:21:20 - Fighting through the COVID pandemic00:24:30 - Referrals and word-of-mouth00:25:40 - Tour de France and athlete endorsements00:32:20 - Four values engraved in Rapha’s culture 00:36:30 - The future of Rapha►More about Rapha►The Site ►More Podcasts ►Twitter►LinkedIn
In this video with spoke with John Coogan, Co-Founder of Soylent and Lucy, building a viral YouTube channel, and recently joined Founders Fund as an Entrepreneur in Residence. John shared some interesting insights into how to grow your audience on YouTube with storytelling and appealing to a broader audience. Moreover, John takes us through his journey of how he started his YouTube channel during the pandemic lockdown, and how he initially struggled with attracting viewers and engagement. He talks about how he wants to find a “white space” and steer away from all the mainstream videos that target negative news stories such as FTX, Theranos, SVB, etc. Later on, John reveals his success recipe on how he cracked the YouTube algorithm and how he found other social media outlets such as Twitter to be useless to drive views on YouTube. He emphasizes the importance of storytelling in the title, which enables the video to appeal to a broader audience on the platform. Lastly, John gives us some exclusive insights into what it’s like working at one of the most renowned venture capital firms worldwide - Founders Fund. John discusses his interests in the defense technology sector and Founders Fund’s successful investments in companies in this space such as Palantir, Anduril, and SpaceX. John also explains what it’s like working with Peter Thiel, and what ultimately makes Peter unique as an investor. 00:00:00 - Introduction00:02:00 - History of Silicon Valley 00:04:00 - Identifying your white space on YouTube John Coogan, YouTube script 100:08:00 - Why Twitter is useless to drive views on YouTube 00:10:00 - How to crack the YouTube algorithm 00:15:50 - Y-Combinator experience with Soylent 00:21:45 - Using the “stress test” as a marketing tool 00:27:00 - John’s second startup: Lucy 00:32:00 - Defense technology work at Founders Fund 00:34:30 - Working with Peter Thiel 00:44:10 - Future plans - Founders Fund, YouTube, entrepreneurship More about John ► https://www.johncoogan.com/ The channel ► https://www.youtube.com/c/johncooganplus The Site ► http://tryterra.co More Podcasts ► https://blog.tryterra.co/podcast/home Twitter ► https://twitter.com/terraapi LinkedIn ► https://www.linkedin.com/company/terraapi
In this podcast, we connected with Ryan DeLuca, Co-founder of BodyBuilding.com and Black Box VR. Below are some highlights of the conversation.
Anthony, a former Marine, shares his journey from a focus on fitness to a broader concern for health, triggered by his father's struggle with brain cancer. Following his service, he needed to support his family and turned his passion for fitness into a means of income. This led him to co-found Fitt Insider, one of the best media companies in the space of fitness, which started as a newsletter. Anthony and his brother built Fitt Insider initially as a side project. They began by sharing their unique perspective on the fitness industry through a monthly newsletter, which rapidly grew in popularity. The company's offering expanded to include a podcast and a free jobs board, all centered on providing valuable, actionable content to fitness industry professionals. Their commitment to consistency and value creation has resulted in a deeply engaged community that trusts and relies on Fitt Insider. He also shares his thoughts on the future of gyms and wearables. According to him, the key to successful gyms is creating a community that engages people in functional, accessible workouts. On wearables, while acknowledging the potential of such technology, he emphasizes its need to connect with people's lives in meaningful, affordable ways. Anthony advocates for focusing on helping average individuals who are struggling rather than catering to a small, high-performing, or affluent audience. Timestamps: 00:00:00 - 00:01:23: Anthony discusses his motivation behind joining the Marines and his experiences serving, particularly about how his father's illness drastically altered his life trajectory. 00:01:59 - 00:02:40: Anthony talks about his transition from military life back to civilian life, focusing on the impact of his father's illness on his decisions, and his early experiences in fitness and personal training. 00:04:05 - 00:07:49: Anthony chronicles his journey starting a gym with his brother, including the challenges they faced, the success they enjoyed, and the key lessons they learned that later helped shape their business approach. 00:12:34:08 - The evolution of the newsletters, how it was primarily referral-based and its organic growth over time. 00:16:24:01 - An in-depth explanation on how they curate their content, the importance of timing, and the value they bring by providing a deeper dive into topics rather than breaking the news first. 00:19:16:08 - 00:19:33:16 - Building Consistency and Showing Up 00:22:01:00 - 00:22:17:02 - the challenges of hiring and the subsequent launch of a job board 00:32:15:07 - 00:32:38:01 - Investing in Founders: 00:33:16:27 - 00:33:32:25 - Backing Teams Doing Good Stuff 00:35:08:27 - 00:35:32:12 - The Future of Wearables and Data Measurement 00:37:46:21 - 00:38:25:28 - The Value and Future of Wearables 00:38:43:03 - 00:39:01:04 - Future Plans and Expansion 00:40:13:01 - 00:40:59:21 - Building a Venture Media Flywheel
We had a fascinating discussion with Eric Min, CEO and co-founder of Zwift. In the discussion, he shares his journey in building the most successful fitness and metaverse platform that has raised $620 million in funding to date. Eric discusses the origins of Zwift, its transformation from a side project to a full-time venture, and the importance of community in the company's success. The conversation also explores Zwift's impact on the fitness industry, the role of partnerships and collaborations, and the company's ambitious vision for the future, including making Zwift an Olympic sport. Join us as we dive into the world of Zwift and discover the unique blend of technology, gaming, and fitness that has revolutionized the way we exercise. 00:01:58 - Origins of Zwift 00:03:25 - The effect of cycling on Eric 00:06:35 - Eric's first venture 00:12:53 - Believing in the vision 00:14:29 - Starting Bootstrapped 00:16:50 - First fundraising 00:17:30 - The launch event 00:19:33 - The first growth hack with Strava 00:20:00 - The first journeys 00:26:45 - The product evolution 00:30:04 - Reducing friction and time to value 00:35:00 - Getting the top athletes to participate 00:37:00 - The team at Zwift and hiring 00:41:27 - Super league triathlon and Zwift 00:46:00 - The future Olympic Games The Site ► http://tryterra.co More Podcasts ►https://blog.tryterra.co/podcast/home Twitter ► https://twitter.com/terraapi Linkedin ► https://www.linkedin.com/company/terr... #zwift #terra #terraapi #terrapodcast
In this insightful podcast, Robin Thurston, the CEO of Outside, shares his journey from founding MapMyFitness to joining Under Armour and eventually leading the charge at Outside. Thurston highlights the importance of being resilient in entrepreneurship. He emphasizes the need to focus on three main decisions once you take institutional funding: going bust, selling to a strategic partner, or going public. He also shares valuable marketing lessons he learned from Kevin Plank, the founder of Under Armour, including the importance of attention to detail, storytelling, and relationship building. Thurston discusses the differences in company culture between MapMyFitness and Under Armour, highlighting the former's focus on technology and customer-driven innovation. He reveals the story behind his decision to leave Under Armour and pursue content-based subscription models, leading to the creation of Outside. The podcast also delves into the challenges of competing against attention-grabbing tech giants like TikTok and Twitter, as Thurston explains the need to develop compelling reward mechanisms that encourage outdoor activities and improve overall health. 00:00 - Introduction 00:13 - Different API Integrations 03:58 - Robin's Background in Cycling 06:13 - Robin's Career in Finance 07:25 - The Beginning of MapMyFitness 09:42 - Launching Early in the App Store 10:33 - Realizing the Potential of Mobile Apps 11:54 - Being Featured in the App Store and Distribution 15:55 - Kevin's Attention to Detail and Storytelling 17:46 - Differences in Culture: From MapMyFitness to Under Armour 19:19 - Launching Health Box and Connected Shoe Hover 20:11 - Competing for Resources in Big Companies 21:00 - Friction Between Technology and Clothing Company Cultures 22:14 - Robin's Clear Vision for Outside 23:16 - The Story Behind Acquiring Outside 23:35 - Building the Complete Picture of Health with Under Armour Record 24:27 - Considering a Billion Dollar Subscription Business with Content 26:16 - Robin's Idea to Unify Fragmented Publications Under One Umbrella 27:57 - Reaching Out to Larry Burke, Founder of Outside Magazine 29:18 - Convincing Entrepreneurs to Join the Unified Vision 31:18 - Pitching Entrepreneurs vs. Pitching Investors 33:09 - The Long-term Partnership Aspect of Acquiring Companies 33:39 - Differences in Raising Funds for the First Time and with Onset 34:02 - Lessons Learned from Pitching to Investors 34:58 - Importance of Knowing When to Move On in Sales 35:54 - Maintaining Optimism Amidst Rejections 36:11 - Role of Cycling & Childhood in Resilience 37:03 - Overcoming Difficulties & Building Outside 37:47 - Creating a Seamless Experience for Consumers 38:58 - The Journey from Inspiration to Participation 40:31 - Addressing the Global Health Crisis 41:48 - The Importance of Connection to the Planet 43:13 - Competing with Indoor Time and Building Reward Mechanisms 47:15 - The Importance of Outdoor Time and Mental Health 48:48 - The Role of Intermediaries and Restricting Social Media Usage 49:42 - Building Solutions to Counterbalance Negative Impacts 50:27 - Discussing Potential Rewards for Spending Time Outdoors 51:15 - Pokemon Go: Gamification to Encourage Physical Activity 52:18 - Rewarding Users with NFTs 52:37 - Outside's Future in 5 Years 53:57 - Wearables and Outside's Connection 54:24 - The Future of Wearables 56:09 - Integrated Personalized Healthcare 57:15 - Revolutionizing Health through Data 58:42 - Measuring Biomarkers Dynamically 59:32 - Understanding Body Chemistry 01:00:29 - Breaking Olympic Records through Efficiency and Knowledge 01:01:11 - Closing Remarks and Collaboration The Site ► http://tryterra.co More Podcasts ►https://blog.tryterra.co/podcast/home Twitter ► https://twitter.com/terraapi Linkedin ► https://www.linkedin.com/company/terraapi
We had this podcast with the co-founder of Strava, and the Executive Chairman, discussing the company's growth over the years and its vision for the future. Gainey shared how Strava evolved from a basic performance-tracking platform to a community-driven fitness platform. He also discussed the importance of balancing fun and data analytics to keep users motivated. Gainey highlighted the importance of user feedback in shaping Strava's development and how the company has grown to over 100 million registered users. He emphasized the need for Strava to continually innovate to stay relevant and discussed the company's strategy for rolling out new features, which involves testing with a subset of users before a larger rollout. The conversation then shifted to the future of fitness technology, and Gainey shared his thoughts on the potential of new data sources like glucose monitoring and hydration units. However, he emphasized the importance of Strava's focus on community and motivation rather than becoming a preeminent data analytics platform. Finally, Gainey discussed Strava's vision for the future, which involves improving the community aspect of the platform and building the infrastructure to support it. Overall, the podcast provides valuable insights into the growth of Strava and its vision for the future, with Gainey emphasizing the importance of innovation, user feedback, and community-building. 00:00.00 - Introduction 00:01.00 - Early days 00:08.00 - The first customers 00:16.51 - Organic Growth 00:19.00 - The first connected device on Strava 00:23.00 - Speaking with Investors 00:26.00 - Focus on Engagement 00:30.00 - Building great teams 00:40.00 - Focus on connecting with all wearables and sensors 00:50.00 - Succession 00:50.47 - The vision for the future The Site ► http://tryterra.co More Podcasts ►https://blog.tryterra.co/podcast/home Twitter ► https://twitter.com/terraapi Linkedin ► https://www.linkedin.com/company/terraapi
The discussion between the CEO of Terra - Kyriakos, and the CEO of Moxy - Roger, revolved around using SMO2 (muscle oxygenation) sensors in sports training and performance. Roger explained how the sensor works by measuring the amount of oxygen in the muscle tissue and how it can optimize training by providing real-time feedback on muscle oxygenation levels. It can also be used to monitor recovery and fatigue and to track changes in muscle recruitment and form. Kyriakos asked about specific applications such as endurance events, weightlifting, and using the sensor to test the efficiency of running shoes and bike fitting. Roger noted that the sensor could be used with other data, such as VO2 and EMG measurements, to provide a more comprehensive understanding of an athlete's performance. He also mentioned how it could be used to track the oxygenation level of the muscles in real-time and provide more precise control of the intensity of the training. The Site ► https://www.moxymonitor.com/ More Podcasts ►https://blog.tryterra.co/podcast/home Twitter ► https://twitter.com/terraapi Linkedin ► https://www.linkedin.com/company/terraapi/ #moxy #terra #terraapi #terrapodcast
In this video, we had the chance to chat with Jay, the CEO of Genopets, a blockchain-based gaming platform that combines the concept of NFTs and gaming. Jay shared with us his experience in the space, starting as one of the first employees at EOS, a layer 1 protocol that was popular then. He worked on the marketing side, building community, and it was his first foray into web 3 community building. He also talked about how he met his co-founders, Albert and Ben, and how they developed the idea of Genopets, which started as a health data marketplace that would make an NFT out of your health data and allow individuals to earn passive income when researchers utilized their data in the aggregate for studies. However, the idea didn't pan out, so they pivoted to create a pet-based game that motivates people to take care of their health by taking care of their virtual pets. Jay also discussed the company's plans, including adding more motion inputs to the game and expanding to other experiences in the gaming industry. T The Site ► https://www.genopets.me/ More Podcasts ►https://blog.tryterra.co Twitter ► https://twitter.com/terraapi Linkedin ► https://www.linkedin.com/company/terraapi/ #genopets #terra #terraapi #terrapodcast
For this week's spotlight, we connected with Ivan Vatchkov, founder and CEO of Kalibra, the platform that turns health data into action. Kalibra is a platform that turns health data into action.
In this Podcast, we connected with Jordan Kobert, co-founder and CEO, and Christian Vande Velde - world-renowned Olympic athlete, and co-founder of The Breakaway, the motivational coaching app for digital fitness. They have a fascinating story, starting from the Tour de France, to Y-Combinator, and raising funds from some of the best VCs in the world. Some quotes and highlights: 00:00 — Introduction 00:24 — ‘Y-Combinator: It's the equivalent of a training camp with the best sports scientists, the best team doctors, the best analysis teams, the best coaches' 03:52 — The story of Breakaway ‘The Breakaway started with me getting a Peloton' 12:44 — The initial product ‘We sync cycling data from platforms that you have, we rate you and rank you across benchmarks based on your age, gender, and weight. It's about you versus you, you versus people like you. And then we give you insight and analysis and motivation to improve. 15:08 — How the sensors got in the market ‘Pretty much everyone had power meters by the end of 2013' 16:13 — Learning to use sensors through intuition, at the beginning of wearables 26:43 — Types of data that Breakaway analyses 38:43 — Sleep optimisation 50:59 — Building a brand and building a team
For this podcast, we connected with Anthony Diaz, founder and CEO of Health Hero. Health Hero is the platform that enables people's lifestyles to cover their basic needs, providing utility tokens as they make healthy decisions. Some quotes + highlights: 00:00 — Introduction 01:32 -- How the idea started 06:00 -- 'Just make sure it's super rewarding, super recognizing' 06:24 --What Health hero is about: 'So come to Microsoft teams, Slack, Salesforce. If you, use those applications, you should be able to just type in employee wellness and then just download us from 13:34 -- On Value add: 'What our customers and our partners tell us what we do best is number one, accessibility and simplicity' 24:38 -- On Growth: 'When you're doing a product, make sure everything can amplify everything' 31:20 -- On hiring: 'Who is the person on earth that you were meant to be' 32:00 -- 'Most startups are running on dopamine. They're not running on conviction' The Site ► http://gohealthhero.com More Podcasts ►https://blog.tryterra.co/podcast/home Twitter ► https://twitter.com/terraapi Linkedin ► https://www.linkedin.com/company/terraapi #gohealthhero #terra #terraapi #terrapodcast
For this podcast, we connected with Cyndi Williams, founder and CEO of Quin — the platform designed to support people with diabetes and their 24x7 self-management needs. Quin builds complex rich models of personal behaviour, physiology and psychology to make tailored recommendations for its users. Terra is an API that makes it easy for apps to connect to wearables Some quotes + highlights: 00:00 — 'a digital therapeutic focused on self-management of diabetes. So we're a hundred percent focused on the 24 by seven needs of an individual' 03:10 — The story of the launch of Quin 05:29 — The first MVP, and the start of iterations 20:00 — Targeting the diabetics market 22:00 -'What keeps people working with us, is the insights on their insulin' 23:15 — ‘Self management of diabetes is incredibly difficult
Ultrahuman is one of the biggest innovators in the world, in the space of Metabolic Fitness. Based on your glucose data, they provide recommendations to improve your nutrition and training. They have raised more than $25m until date, and we've been working together to make it super easy for all their users to connect their wearables, through Terra. In this conversation with Mohit and Vatsal, I was surprised to find that they are bringing a sensor to the market, soon enough, that measures multiple biomarkers - and one of the data points will be blue light measurement! 00:00: Intro 01:11: How they started with Runrr 03:11: Some growth numbers of Runrr - 2m transactions a day 05:11: The competitive advantage of Runrr 14:20: How the acquisition to Zomato started 19:20: The beginning of Ultrahuman 24:09: Thoughts on HRV 29:41: Thoughts on Glucose and Insulin 55:00: New Recovery algotithm coming to the market, and details of the new hardware sensor. Measuring blue light exposure will be one of the features
Territory Foods is one of the most successful health meal delivery services in the US. They prepare and deliver your meals to your door, on a weekly basis, and they have raised $42m in the process One of the most interesting applications of Terra, comes from Territory. They aggregate your wearable data, such as your activity, training and sleep, and they fully customise and deliver the correct meals to reach your goals. Thus, we had the opportunity to discuss with Ellis, who's the CEO of Territory, about her journey to Territory Foods, her thoughts on nutrition, wearables, and company culture. The Site ► https://www.territoryfoods.com (only accessible from the US) More Podcasts ►https://blog.tryterra.co Twitter ► https://twitter.com/terraapi Linkedin ► https://www.linkedin.com/company/terraapi
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