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Send us a textHave you ever gotten one of those scammy DM "PR" pitches in your Instagram inbox? Well you're not alone. And in today's episode former TV Reporter/Journalist turned Publicity Expert, Christina Nicholson, pulls back the curtain on the media industry.We talked about...Why Press Releases are so 1990's and no likely to get picked upWhy Forbes Council isn't worth itWhy the scams in your DMs are too good to be true when it comes to landing media exposure How One Podcast Episode Opened Doors For $$$$Thanks to https://www.instagram.com/lisasimonerichards/ for connecting us!Christina Nicholson @MediaMavenAndMore is a TV journalist with a passion for helping business owners connect with their dream customers, all without emptying their pockets on advertising. She stumbled upon this gig after spending over a decade as a TV anchor and reporter, which eventually led her to create a publicity and content creation agency, Media Maven.She is a producer and correspondent on Health Uncensored! with Dr. Drew on Fox Business Network. Christina also hosts segments on Designing Spaces and The Balancing Act on Lifetime TV. In her downtime, you'll find Christina on her local lifestyle and family blog called Christina All Day, curled up with a good book, or spreading the love of reading through her involvement with the Little Free Library non-profit in her Wellington, Florida community.Agency Website: MediaMavenAndMore.comFacebook: https://Facebook.com/MediaMavenAndMoreInstagram: https://Instagram.com/ChristinaAllDayLinkedIn: https://LinkedIn.com/in/ChristinaAllDay35 Things To Do With Your Publicity:https://www.mediamavenandmore.com/35-things/ DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchpartySIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOPWatch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: www.visibilityonpurpose.com Instagram: https://www.instagram.com/visibilityonpurpose/ Youtube: https://www.youtube.com/@visibilityonpurpose
Gen X Amplified with Adrion Porter: Leadership | Personal Development | Future of Work
On this episode of Gen X Amplified, I am welcoming back serial entrepreneur Ian Schafer, repeat guest and friend of the podcast, for another round of “Gen Xceptional” wisdom and inspiration. Ian is the President and Co-Founder of Ensemble, a next-generation branded entertainment studio that he co-founded with acclaimed producer, writer, actress, and entrepreneur Issa Rae. Ensemble collaborates with brands, platforms, and publishers to produce and distribute epic content and activations that shape culture, engage audiences, and move product. Ian, Issa, and the team at Ensemble is on a mission to make the creator economy more equitable for creators from underrepresented communities. In this episode, Ian and I unpack: Ian's experiences and journey as a founder, particularly during the disruptive landscape of the 2020 pandemic The story of how Ian began his business relationship with Issa Rae and her team at HOORAE Media to launch Ensemble Why Ensemble's mission is focused on creators from underrepresented communities The overall state of the creator economy, especially in the age of AI Why mid-career professionals (i.e, Gen X) can thrive and create value in the creator economy based on their seasoned experience and expertise, coupled with deep knowledge and unique insights. And more! Ian's Personal Theme Song “Electric Relaxation” by A Tribe Called Quest About Ian Schafer Ian is an award-winning global brand, marketing, advertising, and sports & entertainment entrepreneur and executive. He is and currently the Co-Founder of Ensemble, a next-generation branded entertainment studio that he co-founded with acclaimed producer, writer, actress, and entrepreneur Issa Rae. Ensemble collaborates with brands, platforms, and publishers to produce and distribute epic content and activations that shape culture, engage audiences, and move product. Ian is also a strategic advisor to ROCK THE BELLS, the preeminent voice for classic and timeless hip-hop founded in 2018 by LL Cool J. Also, Ian is the co-founder of ON_Discourse, owner of Queensboro FC, and an advisor to Accelerator. Previously, Ian Co-Founder & CEO of Kindred, a membership organization that's on a mission to build a more equitable society by advancing the actions of today's leaders. Prior to launching kindred, Ian was the founder, CEO, and Global Chairman of Deep Focus, a transformative advertising agency that eventually he sold to Engine Group in 2015. Before he began his entrepreneurial journey with Deep Focus, Ian worked at Miramax Films as the VP of New Media, where he learned many lessons on the power of content and innovation. Previously, Ian started his career as a Sr. Account Executive at i-Traffic, which was one of the first digital agencies in the world. In 2015, he was inducted into the American Advertising Federation's Hall of Achievement, named one of “100 People Who Make Advertising Great” by the 4A's in 2017, and was also named named a “Media Maven” by Advertising Age. Thank you for listening! Thank you so very much for listening to the podcast. There are so many other shows out there, so the fact that you took the time to listen in really means a lot! Subscribe to Gen X Amplified!
Rock talks with Fox Sports Radio’s Rob Parker who’s been covering and talking on air about sports for 40 years. How he made the move to Fox Sports from Detroit, why he believes in calling it like he sees it and how much he likes teaching at USC! Rock chats with super busy broadcaster/podcaster/former NFL […] The post Fox Sports Radio’s Rob Parker & Multi Media Maven Ross Tucker Plus Rock’s Worst Crank Calls appeared first on Radio Influence.
Rock talks with Fox Sports Radio's Rob Parker who's been covering and talking on air about sports for 40 years. How he made the move to Fox Sports from Detroit, why he believes in calling it like he sees it and how much he likes teaching at USC! Rock chats with super busy broadcaster/podcaster/former NFL […] The post Fox Sports Radio's Rob Parker & Multi Media Maven Ross Tucker Plus Rock's Worst Crank Calls appeared first on Radio Influence.
Rock talks with Fox Sports Radio’s Rob Parker who’s been covering and talking on air about sports for 40 years. How he made the move to Fox Sports from Detroit, why he believes in calling it like he sees it and how much he likes teaching at USC! Rock chats with super busy broadcaster/podcaster/former NFL […] The post Fox Sports Radio’s Rob Parker & Multi Media Maven Ross Tucker Plus Rock’s Worst Crank Calls appeared first on Radio Influence.
In this bonus episode from our time at last year's Eerie Horror Fest, we are joined by self-proclaimed "horror goblin" Alyssa Woke Kennedy, the festival's social media manager and host of the Eerie Horror Cast podcast. Discover the challenges and joys of promoting a horror festival, the art of horror podcasting, and the diverse world of scary cinema. From classic films to modern streaming series, this episode covers it all. Plus, hear about dream podcast guests and the unique perspective of a horror enthusiast turned festival insider. Whether you're a die-hard horror fan or just curious about the genre, this entertaining and insightful conversation offers a behind-the-scenes look at the horror community and festival circuit. Don't miss this spooky, fun-filled episode! Listen to The Eerie Horror Cast! - https://open.spotify.com/show/6bxsslKaBG7q6NAV6KplyW?si=79ede4738ff645c9 Get 20% OFF Manscaped + Free Shipping with promo code CINEMA20 at https://manscaped.com (affiliate link) We Want Your Feedback Help us shape the future of our podcast by sharing your valuable feedback! Take a moment to fill out our audience survey https://forms.gle/T2wHskEj7VecSaCA6 Find The Cinema Psychos Show on Youtube -
At an age when most are consumed with after-school activities, 17-year-old Braden Blacker is consumed with generating a billion-views a month. The entrepreneurial high schooler is disrupting the creator marketing industry, helping manage staggering monthly viewership for top influencers like The Botez Sisters and Sketch, across platforms like YouTube and Twitch. Listen to Braden to understand how to maximize visibility and influence in the digital media world. And in an almost impossible feat, Evan Shapiro has corralled the comparative sizes and revenue of every media entity onto a single sheet of paper, making this cartographer a media maven about where the money is and where it may be going. Listen to Evan to learn about CTV (connected TV) and the where ad money is coming from... and going to -- like YouTube and Amazon -- in the streaming world. In this must-listen episode, you'll first hear from media maven Evan, on some key shifts in the streaming and connected TV ad landscape, why "interoperability" is essential for CTV platforms looking to compete with giants like Google and Amazon...and he describes the influx and opportunities around ad dollars from small and mid-sized businesses into CTV ... IF traditional media companies innovate and collaborate around data to enhance user experience. If you want some of the retail media budget on connected television, you have to move fast. Collaboration around data is key to improving user experience. -- Evan Shapiro The conversation then pivots Braden, who explains how being the child of successful entrepreneurial media executives -- Andy Blacker and Liz Sarachek Blacker, and nephew of Peter Blacker -- sparked the same spirit in him by age 8! He went on to be a viral marketing entrepreneur himself, while still juggling classes. Despite his young age, Braden offers profound insights, stressing passion and tireless effort as nonnegotiable: Stick to the path, keep working hard, and you can't give up. What if Mr. Beast gave up when he was making zero money? There were years when Mr. Beast didn't make any money. So if you haven't put in your time, if you haven't put in your college tuition, which is like your two to four years of really sitting down and grinding at it, then don't complain. That's my biggest thing. Don't complain unless you've felt some pain, you know? -- Braden Blacker As a true digital native, Braden understands the keeping tabs on trends and trying and revising assets to see what resonates. For anyone looking to understand streaming's future, influencer marketing's evolution, and the mindset driving Gen Z's brightest stars, this is an episode packed with invaluable insights. Key Moments: 01:47 Media Cartographer, Evan Shapiro on Securing the CTV Future 05:40 Meet Braden Blacker: The Teenage Media Prodigy 08:31 Braden's Journey: From Childhood to Media Management 14:01 Building a Career in Social Media and Influencer Management 17:40 Insights and Advice for Aspiring Creators 23:36 Advice on Digital Marketing Best Practices from a Digital Native Follow Evan Shapiro on LinkedIn and check out his cartography: https://linktr.ee/ESHAPTV Follow Braden on LinkedIn and on Instagram at @ItsBAEBAKR Connect with Insider Interviews: Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ YouTube: https://bit.ly/InsiderInterviews-YouTubePlaylist LinkedIn: https://www.linkedin.com/in/mossappeal “X”: https://www.twitter.com/insiderintervws (And you can support this free podcast at https://www.buymeacoffee.com/mossappeal or https://truefans.fm/fans/mossappeal ) Share
What started as a part-time, pandemic-induced pregnancy journey vlog has turned into a family business for social media creators Ben and Lazara Martin, and their three boys. Since 2020, the couple has racked up nearly 8 million followers across social media, boasting family-friendly content to strike deals with brands like Huggies, Flexcar and Applebee's. But even as the influencer and content creator landscape continues to grow, changes in platform algorithms, the looming TikTok ban and more put pressure on creators. In the second episode of the Digiday Podcast creator series, the Martin family talks being full time content creators, navigating said ban and more.
Episode Recap: The Badass Women in Business Podcast with Marci HopkinsGrab a cup of coffee and settle in because this episode of The Badass Women in Business Podcast, hosted by the dynamic duo Cristy and Aggie, is nothing short of a rollercoaster ride of inspiration! They're joined by the fabulous Marci Hopkins, a TV maestro and powerhouse behind the three-time Telly Award-winning talk show, "Wake Up with Marci & Hilary, A Talk Show with A Heart."Episode Highlights:Media Maven: Dive into Marci's whirlwind media career where she spun the wheels at Fox Cable Company, dabbling in everything from programming to ad sales. She's a one-woman army who mastered every cog of the corporate machine.From Chaos to Clarity: Marci opens up about her battles with alcohol and how kicking the habit led to her biggest life's work—her show and her memoir. If you're looking for a tale of triumph, Marci's got it.The Write Stuff: Hear about Marci's book "Chaos to Clarity," which isn't just a memoir—it's a lifeline. It's packed with gritty truths and the kind of wisdom that only comes from real-life struggle and profound personal change.Entrepreneurial Spirits: Marci started on Facebook Live, chatting up entrepreneurs and unraveling the personal stories behind their business cards. She shines a spotlight on the human grit that powers businesses, big and small.Asking for Help: She's candid about the strength it takes to ask for help and the empowerment that follows. Marci is all about flipping the script on vulnerability, showing us it's not just okay to ask for help—it's smart.Looking Ahead: Marci's not stopping anytime soon. She's dreaming big—national show big! And with her track record, we believe she'll make it happen, one empowering episode at a time.Marci Hopkins Unplugged:Meet Marci Hopkins, the heart and soul behind "Wake Up with Marci" Not just a talk show host, Marci is an author, speaker, and recovery guru who's graced screens on Fox, CBS, NBC, and ABC, spreading hope and empowerment across the nation.This episode is like a masterclass in not just surviving but thriving. Cristy and Aggie bring out the best in Marci, and she doesn't hold back. It's real talk, big laughs, and even a emotional pauses—everything you want from a chat with close friends. Don't miss this blend of serious insight with a sprinkle of fun—it's a recipe for motivation!Keep up with more content from Aggie and Cristy here: Facebook: Empowered Women Leaders Instagram: @badass_women_in_business LinkedIn: ProveHer - Badass Women in Business Website: Badasswomeninbusinesspodcast.com
SUMMARY: In this episode of The Ops Experts Club Podcast, hosts Aaron Terryn and Ben sit down with Gian Lemmi, social media and project manager for Jon Acuff. Gian shares his remarkable journey from being a college tennis coach to landing a role with one of the biggest names in the industry. During the interview, Gian reveals how he started his own podcast during the pandemic, leading to a surprising encounter with Jon Acuff himself. Despite feeling unqualified, Gian's determination and willingness to learn caught Jon's attention, eventually leading to a job offer as his social media coordinator. Gian discusses the challenges he faced transitioning into his new role and how he learned to leverage his previous experiences, including coaching and podcasting, to excel in social media management. He shares insights into the creative process behind Jon Acuff's popular reels and the strategies they use to keep content fresh and engaging. Throughout the conversation, Gian reflects on the importance of embracing change and exploring new opportunities, emphasizing the need to break free from the mindset that our identity is tied solely to our profession. Join Aaron, Ben, and Gian as they dive deep into Gian's journey of self-discovery, resilience, and the power of saying "yes" to new challenges. Whether you're a seasoned social media pro or just starting out, this episode offers valuable lessons and inspiration for anyone looking to carve their own path in the digital world. Minute by Minute: 0:00 Introduction and get to know Gian Lemmi 4:46 More than you were hired for 15:25 We think our identity lies within our craft 17:34 Influencing the Influencer 22:13 Coming up with all that content
In this episode, Dr. Willie Jolley interviews the Founder and Chairperson of Urban One, Inc. (formerly known as Radio One, Inc), the largest African-American owned and operated, broadcast company in the nation, Dr. Cathy Hughes. Dr. Hughes shares her remarkable success story and some lessons she's learned along the way. Learn more about your ad choices. Visit megaphone.fm/adchoices
KEVIN CAVE: Kevin started a Facebook page called Senior Off Road/ADV Motorcycle Riders a year ago, unsure how it would be received. Today, he has more than 17,000 members worldwide. Its explosive growth shows the passion that seniors have for getting off the pavement. Riding Into The Sunset is brought to you by the BMW Motorcycle Owners of America and hosted by journalist & author Ed Housewright. Reach us by email at podcast@bmwmoa.org.
Welcome back for another installment of Media Mavens series, where get a peak behind the curtain of Hollywood. The hustle, the rejection, and the seedy underbelly - do you have to sell your soul to have your big break? Zina Wilde, an accomplished writer and actress best known for her role in the hit TV show, "Billions." Zina shares her journey from her humble beginnings to landing significant roles in the industry. She discusses the struggles she faced, including an unexpected immigration issue that nearly derailed her career. Zina shares her insights on the changing landscape of the acting world and the need for actors to diversify their skills and create their own opportunities. Want to create your own opportunities and launch your own podcast? Grab my FREE cheat sheet right HERE. CONNECT WITH CHELSEA: Website 1:1 Podcast Coaching Launch your own podcast with Mic Drop! Instagram Slight Turbulence Substack CONNECT WITH ZINA: Instagram Zina's Retreats Don't forget to rate, review, and share in the group text. This podcast is free and ratings/reviews and shares are our currency. --- Send in a voice message: https://podcasters.spotify.com/pod/show/in-my-non-expert-opinion/message Support this podcast: https://podcasters.spotify.com/pod/show/in-my-non-expert-opinion/support
In today's episode, we're diving into Cortney LeCorte's journey from running a buzzing cheese board business in Nashville to becoming a full-time lifestyle and food influencer. Courtney talks about the challenges business owners face, like managing a team, motivating employees during difficult times, and the inevitable encounter with impostor syndrome. She shares her experiences in transitioning her business and her strategies for creating authentic content that resonates with her audience. We also explore the personal side of Cortney's life, including her love for food and travel with her husband, their upcoming trip to Italy, and the role he plays in their content creation. Plus, Cortney will offer insights on social media consumption, setting boundaries, and finding your authentic style. KEY POINTS: 00:00 Navigating impostor syndrome, travel impact, future expansion. 05:09 Unique journey from local cheese gal to influencer. 09:01 Learn to grow following and land deals. 10:03 Discovering niche, attracting brands, opening brick-and-mortar. 13:54 Struggles with postpartum, business, and career decisions. 18:05 Accepting and embracing different life seasons gracefully. 21:39 Navigating imposter syndrome to create authentic content. 25:45 Testing lifestyle content, advice on content creation. 28:44 Travel's impact on content creation, intentional or natural? 30:24 Sharing travel experiences and personal style evolution. 34:28 Husband's cooking launched her into culinary space. 37:44 Dreaming of a lasting legacy in cooking. QUOTABLES: "It's giving yourself the permission to change your mind and know that's not failure. It's really just evolving. You're evolving." — Cortney LeCorte I think you just have to take inventory of, like, what is serving me right now, what is bringing me joy, and where do I really want to go in my life? And so when I came to that conclusion, I was like, no, I want to be in the “how to,” I want to show people how to make a cheese board." — Cortney LeCorte “When it comes to your content, try to film around what you're already doing versus doing things to film." — Cortney LeCorte Must Haves This Month! [KAJABI, turn your skills into predictable revenue] Get a free 30-day trial at https://Kajabi.com/influencer [JUSTWORKS, payroll, benefits, HR, and compliance — all in one place] Start your free month now at justworks.com/influencer [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
Sarah Faith Gottesdiener, founder of Moon Studio, joins In My Non-Expert Opinion this week for our Media Mavens series. Does visibility really make running a business any easier? How can we actually reconnect to our desires and find what we want to create in a world full of noise? And WTF happened to small businesses in 2023? Want to launch your own podcast? Grab my FREE cheat sheet right HERE. CONNECT WITH CHELSEA: Website 1:1 Podcast Coaching Launch your own podcast with Mic Drop! Instagram Slight Turbulence Substack CONNECT WITH SARAH: Shop Newsletter Instagram Podcast Don't forget to rate, review, and share in the group text. This podcast is free and ratings/reviews and shares are our currency. --- Send in a voice message: https://podcasters.spotify.com/pod/show/in-my-non-expert-opinion/message Support this podcast: https://podcasters.spotify.com/pod/show/in-my-non-expert-opinion/support
Cat Marnell didn't make money so the world could see her, she made money so she could see the world. Author of NYT-Best Seller How to Murder Your Life, and the Audible original Self-Tanner for the Soul: How I Ran Away to Europe and Found My Inner Glow (When Life Got Dark) sits down with Chelsea in the middle of her writing retreat in Greece. They talk about travel (and the beauty of being a stranger in a foreign country), writing, and reminisce on the countries they've been to. Plus, how to deal with negativity online. This episode is for writers and wanderers. Full transcript HERE. CONNECT WITH CHELSEA: Website: https://www.chelseariffe.com/ 1:1 Coaching: https://www.chelseariffe.com/podcast-coaching Mic Drop: https://www.chelseariffe.com/mic-drop Instagram: https://www.instagram.com/chelseariffe/?hl=en Want to launch a podcast? Grab my FREE cheat sheet right HERE. CONNECT WITH CAT MARNELL: BeautyShambles Patreon Instagram How to Murder Your Life book Audible Original --- Send in a voice message: https://podcasters.spotify.com/pod/show/in-my-non-expert-opinion/message Support this podcast: https://podcasters.spotify.com/pod/show/in-my-non-expert-opinion/support
Join Host Deb Boulanger and learn How TV Producer Turned Entrepreneur and Media Maven, Beth Nydick, Mastered the Art of leveraging media exposure and building a successful business! This gripping episode unveils the pivotal moments that led Beth to master the art of leveraging media exposure for her brand and monetizing her expertise, from her early days in the TV industry to securing appearances on renowned shows like Dr. Oz. Get ready to be inspired as they delve into the significance of being intentional about media exposure, crafting impactful messages, and generating revenue from media opportunities.Beth's story is a testament to the power of unwavering belief, strategic networking, and the unyielding pursuit of success. Her journey from leveraging TV connections to securing book deals and media exposure is a masterclass in turning aspirations into reality. Aspiring entrepreneurs, take note – it's not just about being heard; it's about crafting a narrative that captivates and compels. Are you ready to harness the potential of media exposure to elevate your brand and message to new heights? Unlock the Secret Strategies to media success – your business will thank you! [00:01 13:17] Building Relationships for Media Exposure Identify specific journalists and forge relationships with them Engage with journalists on social media to understand their interests. Utilize networking groups involved in media coverage Be vocal about intentions and seek help from personal networks. [13:18 -20:12] Secret Strategies for Digital Entrepreneurs in Media Highlights the transition from TV production to strategizing media exposure for entrepreneurs. Points out the crucial role of emotional resonance in securing media coverage Discusses strategies for creating content that connects emotionally with viewers Suggests leveraging emotions as a central element in enhancing media strategies for business growth [20:11 - 27:10] Tips for Leveraging Media Exposure for Business Growth Initiate conversations and foster relationships for leveraging media exposure assets. Utilize post-exposure leverage strategies such as going live on Instagram and writing blog posts Create YouTube videos to capitalize on exposure for business growth Generate revenue by leveraging media exposure assets [27:11 - 35:05] Crafting a Unique Message for Effective Media Exposure Define a genuine and impactful point of view for media exposure Stand out with a unique message that helps people and aligns with business goals Emphasize the importance of being fascinating and having an "x factor Focus on revenue and the right audience to craft messages strategically Connect with Beth Nydick Website: Home - Beth Nydick Facebook: Facebook Instagram: @bethnydick LInkedIn: linkedin.com/in/bethnydick Go to https://lifeaftercorporatepodcast.com/ for all episodes 161. The Power of Writing a Book for Business Growth with Danielle Mendoza 118 How to Get Featured in Major Media Publications with Angel Tuccy 117 Visibility For Profits with Leilani Wells Tweetable Quotes: "My son's in business school, and he's like, mom, I didn't realize how much I learned by just listening to you while play because he used to play video games right outside my office, and I didn't realize he was listening."... Beth Nydick on how her work ethic has influenced her son. "Asking for what you want and creating something out of a passion or creating something out of an idea."...Beth Nydick on the power of Persistence SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .
“Enjoy the journey, take stock in how you're learning, how you're building your experience, your brand. It's that openness and that patience that actually creates the opportunities for exponential success.” Andrew Swinand is the CEO of the Creative Group across all Publicis agencies, as well as the CEO of Leo Burnett As CEO, Andrew leads the agency by emphasizing the power of transparency in regards to data, and balances that with the creativity needed to drive businesses forward for clients. He was also the founder and CEO of marketing startup, The Abundancy, and co-founded its holding company Abundant Venture Partners (AVP), an incubator focused on building media and healthcare companies. Prior to that, he was president of Starcom MediaVest Group, the world's largest media agency. He also proudly served his country as a platoon leader in the U.S. Army. Andrew has been recognized by Advertising Age as a "Media Maven," and was inducted into the American Advertising Federation Hall of Achievement in 2008. Andrew has founded 9 companies, with 7 exits. And even worked on the Reflect Brand at P&G. You'll enjoy this candid conversation about focusing on problems to solve, cultivating a curious soul, and practicing kind leadership.
Christina Nicholson worked as a TV producer, reporter and anchor for more than a decade. The founder of Media Maven, a PR agency made up of former journalists. The host of the Become A Media Maven podcast and the founder of Podcast Clout, a podcast database that makes it easier for PR professionals to build podcast pitch lists, she's been on TEDx stages and Lifetime TV, among many other places.She's also a truth teller extraordinaire. And in this episode, she told ALL the truths—about her greatest regrets, her biggest failures, that time she called her boss a sociopath and found herself out of a job and why it's CRUCIAL to share about all your failures.For more info, go to www.failyourway.com.
When I published my book, Become a Media Maven, my friend and past podcast guest Jessica Terzakis invited me to co-host a LinkedIn Live event with her. She asked me a bunch of questions about the most overlooked and free way to find more clients.Unfortunately, LinkedIn Live audio events don't automatically save on the platform, so I recorded it and am playing it here on my podcast for you to listen to.For more on my book and show notes for past episodes, visit BecomeAMediaMaven.com.Don't forget to connect with Jessica Terzakis on LinkedIn here: https://www.linkedin.com/in/jessica-terzakis/She offers:
Today, we're walking and talking about my book launch. I'll tell you about how I came up with the idea to write this book, why the focus changed, when it was hard for me to sit down and write the book, and every little thing I did to market the book when it went live. If you've thought of writing a book to traditionally publish or self-publish, this podcast episode will give you a lot of value.Thanks for rolling with all the nature sounds and my unorganized thoughts on my morning walk.For more on Anna David's helpful course, check out Legacy Launch Pad Publishing here.For the book, visit Become a Media Maven here.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.
I am thrilled to announce that my new book, Become a Media Maven, will be published next week. After exploring the options of traditional publishing versus self-publishing, I have decided to take the self-publishing route. In this episode, I share the 5 reasons behind my decision.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.
Christina Nicholson is a mother of three, TV host, and business owner who lives in Wellington, Florida. Christina started her PR agency, Media Maven, after working as a TV anchor and reporter for more than 10 years. Since then, she has created an online course and group program for solopreneurs and small business owners who want to earn coverage in the media, but don't have a budget to hire an agency. Christina is also the host of the Become A Media Maven podcast and the founder of Podcast Clout, a podcast database that makes it easier for PR professionals to build podcast pitch lists. Podcast Clout was acquired in 2023. You can still see her in front of the camera as a host on Lifetime TV, in national commercials, on the TEDx stage, and read her work online in Huff Post, Thrive Global, Inc. Magazine, Business Insider, Fast Company, and Boss Babe. She was selected as an Oprah Magazine Insider and Ambassador out of thousands of applicants. In Boca Raton, Christina gave a TEDx talk titled, “Fake News: It's Your Fault” which has more than 100,000 views on YouTube. Christina has a local lifestyle and family blog, Christina All Day. As an avid reader and book lover, she is also a steward of her very own Little Free Library. Key Moments [00:03:33] Husband is stay-at-home dad, balancing work. [00:07:08] We know what works; we're experienced. [00:12:02] No worries, work ethic remains amazing. [00:13:48] Restaurant clients struggling during COVID, losing attention. Find Christina Online Website: https://MediaMavenAndMore.com Lifestyle Blog: https://ChristinaAllDay.com Podcast: https://BecomeAMediaAMaven.com Facebook: https://Facebook.com/MediaMavenAndMore Twitter: https://Twitter.com/ChristinaAllDay Lifestyle Instagram: https://Instagram.com/ChristinaAllDay Professional Instagram: https://Instagram.com/MediaMavenAndMore LinkedIn: https://LinkedIn.com/in/ChristinaAllDay Pinterest: https://Pinterest.com/ChristinaAllDay Professional YouTube: https://Youtube.com/c/MediaMavenAndMore Lifestyle YouTube: https://Youtube.com/c/ChristinaDanielle723 TikTok: https://www.tiktok.com/@christinaallday If you're enjoying Entrepreneur's Enigma, please give us a review on the podcast directory of your choice. We're on all of them and these reviews really help others find the show. **GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser** **Also, if you're getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. → https://gmwd.us/buy-me-a-coffee** Follow Seth Online: Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://s3th.me/pch Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Have you ever wondered why something gets put on TV? I know I have.That's what makes Christina Nicholson's show, Become a Media Maven, so interesting from a content standpoint.From a process standpoint, the show has been around since 2018 and has evolved and adapted to the changing landscape. This has helped Christina keep the show relevant without adding a ton more work to her plate. It's also what has allowed her to focus on lead generation.Let's take a look at what inspired the changes she made, how she produces her show today, and of course, what you can steal from her workflow.In this Episode Experiment with the format of your podcast. Know the goal of your episodes before you record. Use your podcast for lead generation. Read the full article here: https://podcastworkflows.com/lead-generation-christina-nicholson/ Get your free Podcast Process Templates at https://podcastworkflows.com/templates ★ Support this podcast ★
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Are you looking to grow your agency while maintaining a work-life balance? Not sure who and when to hire to achieve your agency goals and not work yourself to death? You can find the balance and reach your goals when you hire the right team. That's what today's guest learned when she figured out how to offload the things she doesn't love and focus on what she does love about being an agency owner. As a former TV reporter turned PR agency owner, she shares her journey of growing her agency and her strategies for increasing profit while decreasing workload. Although she used to default to controlling sales and all communication with clients, she eventually became addicted to building a team. Now as CEO, her day-to-day activities focus more on creating content that will bring organic leads to the agency. She shares her strategies for finding the right people to achieve her agency goals and wants to help agency owners understand the importance of overcoming the hurdle of marketing yourself as an agency owner in order to build your brand. Christina Nicholson is a former TV reporter and anchor who got into PR and is now the owner and CEO of Media Maven. Christina's first job after leaving TV was working at an agency for 6 months. Her agency experience wasn't the best so she decided to leave and started to work as a “professional freelancer”. From there, she slowly started building a team and, before she knew it, she now had an agency. Her agency gives people exposure in the media without spending on ads. Christina also has an online course that helps people DIY if they don't have a budget for an agency. In this episode, we'll discuss: Reducing the owner's workload and building a team. Building your personal brand to secure organic leads for your agency. Getting out of sales by establishing your role upfront. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 11 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Check out Christina's previous Smart Agency interview back in 2019. Reducing the Agency Owner's Workload and Building a Team For Christina, the scariest part of building an agency was hiring people. She had a personal brand as a freelancer that she carefully curated with impeccable work ethics. Of course, she was nervous about bringing other people into that dynamic. However, by this time she was working around the clock, and was stressed out, and it was clearly time to get other people to help her. She initially had to force herself to back off and allow her employees to do their jobs. Eventually, she became addicted to building a team. The big change really came once she hired a person who could essentially replace her functions with clients. This way, she stopped being the middleman between clients and her team. This person was in charge of making sure that both clients and team members had everything they needed to be successful. At this point, she realized she was still making money and didn't have a lot to do, which was amazing. Securing Organic Leads through Content For her first hires, Christina started posting in Facebook groups with contacts from her time working in media. This led to a few key hires that later made valuable referrals as she grew her team. For her most valuable hire to date, she was surprised to find this person in her personal network. At the time, she didn't quite know she needed a director of operations. Once she was clear on what she needed, someone suggested she just post it on her personal Facebook to see what came up. Luckily, the right person quickly answered and she was able to fill the role that would change the way she ran her agency. It wasn't a smooth process at first. Christina would continually answer emails before anyone else could. This is common for agency owners who are so used to doing things by themselves. However, it defeats the purpose of bringing on a team. Once she backed off and started delegating and empowering her team, she saw real change. When it was time for her role at the agency to change, she started to study how she got the clients she had. She realized most of them came to her organically after listening to her podcast or her posts on LinkedIn. It was time to focus on creating more content, building her newsletter, and recording her podcast. How to stop wasting time. Christina used to waste a lot of time on potential clients who had no idea what they wanted, no budget, and unclear goals. Now she dedicates time to qualifying her leads, asking for their budget and goals, and afterwards refers them to a team member who will be their point of contact. Leveraging Your Personal Brand to Promote Your Agency's Expertise A lot of agency owners resist the idea of becoming the face of their brand and start creating content. They feel this will create the expectation that clients will be working directly with them in their campaigns. This is not necessarily the case and Christina has found the best way to get that message through is by being very clear about the expectations once they sign on. There are many benefits to building your brand like opportunities for contributed articles, podcast interviews, and quotes. These will all help you reach people and attract new clients who see you as an authority and want to work with your agency. There has to be an expert behind the brand and agency owners should be that expert. Why do people want to be a part of Oprah's favorite things or work with Vaynermedia? It's because of Oprah and Gary. It all goes back to the personal brand. And clients know when they sign with Vaynermedia they're not going to work with Gary himself, but that his team has been chosen and trained by him. Getting the Owner Out of Sales By Establishing Their Role Upfront One of the biggest concerns for agency owners wanting to get out of sales is that clients will want to work directly with them. If clients come to know your agency through your content, won't they expect to be working with you every step of the way? For Christina, it's about setting expectations early. If a client specifically asks if they'll be working with her, she explains that won't be the case and talks about the option of hiring her as a freelancer at a much higher rate. However, she's very upfront about why it is in their best interest to hire her as an agency. By hiring the agency, they'll get a team of specialists working on their brand while she oversees everything. If they hire her as a freelancer, they'll just get her. Building the best sales team. When it comes to her sales team, Christina prefers to hire people who used to work as publicists, at newsrooms or book publishing agencies. They have the right expertise and the stories to close those sales. It takes a lot of the stress off for her as an agency owner. Getting Over Discomfort to Market Yourself Effectively Are you afraid of appearing "too loud" if you start to market yourself? Maybe you're uncomfortable with putting yourself out there. Remember that people need to know about you to do business with you. You have to be known to get leads and translate them into some kind of sale. It's something Christina strongly encourages business owners to get over or else risk oblivion. Furthermore, that fear could stem from comparison with people online who are actually making false promises and displaying a lifestyle they don't live. For Christine, the biggest mistake people make is believing they don't have a big enough team or presence to get coverage. Nobody cares how big your business is or how much money you're making. It's all about having a story people will enjoy. Do You Want to Transform Your Agency from a Liability to an Asset? If you want to be around amazing agency owners who can see what you may not be able to see and help you grow your agency, go to Agency Mastery 360. Our agency growth program helps you take a 360-degree view of your agency and gain mastery of the 3 pillar systems (attract, convert, scale) so you can create predictability, wealth, and freedom.
The ladies are back for another episode of insideLINES Podcast! Tia Avril is reflecting on her 10 year Superbowl Reunion for the Seattle Seahawks. Atoya Burleson officially has a new driver, in her son, Nehemiah. This week the ladies are joined by Raleshia's Brumfield, Emmy award winning media maven, co-founder of Diversified Now, and founder of The Kingdom Diva's Movement (6:16). The ladies discuss:Raleshia's backgroundTransitioning out of danceCarving her lane in mediaStarting a familyBeing a young widowRaising three childrenSupport for others grievingDiversified NowWinning an Emmy Two-minute drillBe sure to follow, rate and review the podcast on the Apple Podcast and Spotify apps. It really helps us out! Thanks so much for listening and supporting our show! We appreciate you.This Week's GuestRaleshia BrumfieldRaleshia's Instagram (@MyFaithHisGrace)Follow us on Instagram!insideLINES PodcastAtoya BurlesonTia AvrilVideoWatch Episodes on Our YouTube Channel!Contact UsWebsite: www.inSIDELINESpodcast.comEmail: hello@insidelinespodcast.com TeamAudio/Video Editor: Brian Keim
The ladies are back for another episode of insideLINES Podcast! Tia Avril is reflecting on her 10 year Superbowl Reunion for the Seattle Seahawks. Atoya Burleson officially has a new driver, in her son, Nehemiah. This week the ladies are joined by Raleshia's Brumfield, Emmy award winning media maven, co-founder of Diversified Now, and founder of The Kingdom Diva's Movement (6:16). The ladies discuss:Raleshia's backgroundTransitioning out of danceCarving her lane in mediaStarting a familyBeing a young widowRaising three childrenSupport for others grievingDiversified NowWinning an Emmy Two-minute drillBe sure to follow, rate and review the podcast on the Apple Podcast and Spotify apps. It really helps us out! Thanks so much for listening and supporting our show! We appreciate you.This Week's GuestRaleshia BrumfieldRaleshia's Instagram (@MyFaithHisGrace)Follow us on Instagram!insideLINES PodcastAtoya BurlesonTia AvrilVideoWatch Episodes on Our YouTube Channel!Contact UsWebsite: www.inSIDELINESpodcast.comEmail: hello@insidelinespodcast.com TeamAudio/Video Editor: Brian Keim
A CMO Confidential Interview with Dave Penski, the US CEO of Publicis Media, the #1 media network in North America. Dave discusses how to play in the first media "buyers market" in years, the revolution in streaming and measurement, and his belief that the focus on short-term results can create a smaller consumer funnel. Key topics include why it's important to focus on incremental reach and LifeTime Value versus pure efficiency, artificial intelligence in media and creative, and brand safety. (Hint - brand safety is like the Jurassic Park dinosaurs - they always get out.) Listen in to hear why he is always on time and why good CMOs understand tech, the business and the customer experience in addition to marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Welcome to The Main Thing Podcast! Our wise guest is a multi-talented creative professional who lives to inspire others and help restore hope to struggling people. Ayanna Pope shares her insights on how to use wisdom to create meaningful connections and to empower others. She offers her advice on how to cultivate a mindset of growth and resilience. She also provides a special preview of her latest book, “Symptoms of Greatness.” Ayanna's wisdom leaves us inspired and motivated to take her lessons forward. Ayanna Pope, founder of Ascended Volition, was born and raised in Detroit, Michigan. She is a published Author and a TV and radio broadcaster who has built two media platforms: Silver Line Radio and the Paradigm Television Network. She uses these platforms to share her program “Healing and Hope with Ayanna Pope” and provide Biblical truth and perspective. Ayanna has dedicated her life as a believer to helping individuals through her businesses and ministry to heal, thrive and shine in the light of all they are in Jesus' name! Her husband, Terrance Pope, shared his main thing wisdom on Ep. 68 of our show in April 2022. Don't worry. You don't have to be a religious person to benefit from the powerful wisdom you'll hear today. Buckle up and get ready! Over the next 9 minutes you will discover why Ayanna Pope is one of the wisest people I know. Resources Buy Ayanna's book “Symptoms of Greatness” on Amazon Or on our Bookshop site Connect with Ayanna on LinkedIn Connect with Ayanna on Facebook Learn more about Ascended Volition - Ayanna's broadcast company Credits Editor + Technical Advisor Bob Hotchkiss Brand + Strategy Advisor Andy Malinoski PR + Partnerships Advisor Rachel Bell Graphic Design Chloe Lineberg Stay Connected with Us on Social YouTube @themainthingpod Twitter @themainthingpod Instagram @themainthingpod Facebook @TheMainThingPod LinkedIn How Can You Help Support the Growth of this Podcast? Become a subscriber. Share the podcast with one or two friends. Follow us on social media @TheMainThingPod Buy some Main Thing Merch from our Merchandise Store. Become a patron of the show and support us on Patreon with funding. Episode Chapters [0:03:10] - Ayanna Pope the Media Maven and Author Ayanna Pope shares her journey. We learn about the mission and purpose of her broadcast network, Healing and Hope. She give us a snapshot of her new book, “Symptoms of Greatness.” (0:05:33) - Embracing Differences and Rewriting Our Stories Ayanna discusses embracing unique qualities, rewriting stories, and living a fulfilling life. She encourages us to explore our inner beauty and become our best selves. [0:07:00] - Hopeful Wisdom With Ayanna Pope We discover Ayanna's main thing - the most important wisdom she's learned in her lifetime so far. [0:09:00] - Making a Life Transformation and Speaking Boldly Ayanna shares authentically how she made a life transition. She offers tips and advice on how we can learn from her experience. We get a special, hopeful intention and blessing from Ayanna as she expresses her parting thought. ~~~~~ Show notes supported in part by Podium: https://podium.page
Louise Palanker co-hosts “The Media Path Podcast” with legendary Los Angeles weatherman Fritz Coleman. Together, they explore your creative obsessions, from books to movies and everything in between. Louise has a prolific career in the entertainment world herself. She's a co-founder of “Premiere Radio Networks,” which is now a division of iHeartRadio. Her documentary “Family Banned the Cowsills Story” appeared on Showtime for two years and is now available on Amazon Prime. Plus, she writes a weekly advice column for NewsHawk.com and founded the Advice app for teens, “Ask Weezy.” Louise has been podcasting since 2005 and hosted the “Things I Found Online” podcast before setting out to co-host “Media Path” with Fritz. Learn more about Louise. Learn more about The Passionistas Project. See the show notes for this episode.
One of my big goals right now is growing my newsletter. I want to get more subscribers, break a 50% open rate, and increase my click thru rate to 3%.Building an email list is not easy. I have some things to do. In this podcast, I'm sharing the things I'm going to do and why I'm going to do them. Some things and resources mentioned in this podcast include:Josh Spector's Skill SessionsThe Lab with Jay ClouseThe Become a Media Maven newsletter at MediaMavenAndMore.com/newsletter/Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.
This is an episode with show notes from the Duct Tape Marketing Podcast.Back in the day, you know ten years ago, I built some form of media relations into every marketing plan. As digital channels have taken more and more attention, it's easy to push traditional media coverage aside, but do so at your own risk.Getting a nice mention in a magazine or newspaper read by your ideal client is an awesome awareness and trust builder, but today it also comes with a high authority website link making it even more potent.My guest for this week's episode of the Duct Tape Marketing Podcast is Christina Nicholson. She is a former TV reporter and anchor who is on the other side of the desk these days, helping small businesses tell their stories as the founder of Media Maven. She and I discuss best practices for getting the media's attention and improving your PR efforts.Nicholson is an award-winning journalist with more than a decade of experience anchoring, reporting, writing, blogging, video production, editing, excelling in social media, photography, and live TV. She has been featured in Forbes, Fast Company, the Huffington Post, Time, Yahoo!, PR Daily, All Business Experts, on CNN, WTVJ in Miami, WPTV in West Palm Beach, News 12 in New York City, and many other media outlets.What you'll learn if you give a listen:How to create a PR plan as part of an overall marketing planWhat role PR plays in personal brandingWhat businesses should look for in a PR firmKey takeaways from the episode and more about Christina Nicholson:Learn more about Media Maven.Connect on Facebook.Follow on Twitter.Connect on LinkedIn.Follow on Instagram.Email Christina@MediaMavenAndMore.com.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.
What is an influencer entrepreneur and how do you become one? Jenny Melrose joins me on the Become a Media Maven podcast with a four-step framework on how to build your audience, grow your business, and make more money online.Jenny dishes on everything from starting, growing, and selling a family lifestyle blog to breaking down PACK, her four-step framework.Some resources mentioned in this episode:Pumpkin PlanSuperfansInfluencer Entrepreneur Podcast@Jenny_Melrose on IGJennyMelrose.comJoin Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.
Invest In Her host Catherine Gray talks with Jane Velez-Mitchell, the founder and managing editor of UnChainedTV, a free, streaming television network. UnChainedTV.com offers hundreds of free documentaries, cooking shows, news updates, talk shows and music videos, all with a focus on a compassionate plant-based lifestyle to combat the climate crisis,improve human health, reduce world hunger and animal suffering. Jane has won four Genesis Awards/commendations from the Humane Society of the United States for her reporting on animal issues. VegNews named her Media Maven of the Year in 2010. In 2013, Mercy for Animals awarded her their Compassionate Leadership Award. In 2014, she was honored for fighting animal abuse by the Animal Legal Defense Fund. In 2015, she received the Nanci Alexander Award at PETA's 35th anniversary. For six years she hosted her own show on HLN/CNN Headline News. Previously, she reported for the nationally syndicated Warner Brothers/Telepictures show Celebrity Justice. Previously she was a news anchor/reporter at KCAL-TV in Los Angeles and WCBS-TV in New York. She is the author of four books. Her 2014 nonfiction New York Times bestseller, Exposed: The Secret Life of Jodi Arias offers a detailed psychological analysis of a salacious trial that gripped the American public. Her other New York Times bestseller is her memoir, iWant: My Journey from Addiction and Overconsumption to a Simpler, Honest Life. Secrets Can Be Murder delves into the secrecy and deceit embedded in tragic scenarios. Addict Nation: An Intervention for America with co-author Sandra Mohr focuses on our culture's addictive nature and our obsession with overconsumption. Jane Velez-Mitchell directed and produced the documentary Anita Velez: Dancing Through Life which won a Gracie Award in 2001. In 2019, she produced the award-winning documentary Countdown to Year Zero, now streaming on Amazon Prime and UnChainedTV. www.sheangelinvestors.com https://watch.unchainedtv.com/browse
Media Maven Christina Nicholson has a lot to say about public relations. More than anything, she has valuable advice for entrepreneurs - on how to promote themselves authentically, confidently and effectively. Christina Nicholson is an award-winning television journalist, course creator, public speaker, podcaster and Founder of the PR agency Media Maven. Christina and her Media Maven team work intimately and exclusively with a select number of high-ticket clients, bringing their public relations goals to fruition through hard work and strategic ad placement. Besides her agency's work with clients, Christina has used her decades of experience in media to create a suite of products for business owners, with various budgets and goals. Entrepreneurs can take a mini bootcamp on her website to improve their PR skills or invest in the Media Mentoring Program course for a full education on how, when, where, and why to use PR strategies to their full advantage. Christina has been featured in Forbes, Fast Company, the Huffington Post, Time, Yahoo!, PR Daily, All Business Experts, on CNN, WTVJ in Miami, WPTV in West Palm Beach, News 12 in New York City, and in many other media outlets. Now on The Business of You, Christina shares her industry's best-kept secrets to help us all get recognized by the right people, at the right time. Treat your business like a business When Christina decided to go out on her own, she thought it would be easy. She started an Upwork account, jumped on LinkedIn and worked around the clock. But for two years, she made herself miserable - until she invested in herself! After exhausting her energy, Christina hired a business coach, who told her to treat her business like an actual…business. Christina had been wearing all the hats - sales person, service provider, marketer and beyond. For the first time, Christina took a step back and considered the future of her company like a CEO. Her coach advised her to hire a team, thinking big-picture and take on more seasoned clients. So many entrepreneurs are guilty of this. In your own business, are you thinking like a CEO? What actionable goals could you set for your business and who could you hire to help you achieve them? Stop getting in your own way When asked for her biggest piece of advice for entrepreneurs, Christina responded immediately with this: Stop getting in your own way. Founders, particularly women, think that they need to wait for perfect conditions to market their businesses. They make excuses and put off PR and media until they think they've achieved success - when their website is perfect, they have a team and they're making “enough” money. But Christina advises: This is backwards! When it comes to PR, she reminds us that it's all about generating new opportunities for growth. Get in front of people before you're “ready,” and big things will happen in your business! Share your wins, everywhere Christina has noticed a bizarre trend in the world of PR, and she's here to encourage you to avoid this popular mistake. After getting PR coverage, she notices that a lot of businesses don't share it. They forget to send out an email about it, make a social media post about it, post it on their website, or even mention it beyond their personal circle of friends. Nobody knows they were on TV, and they don't help get the word out. Avoid this popular PR mistake. If someone promotes you - on their channel, podcast, in their newsletter or magazine, etc - share it far and wide. This is a great opportunity to ask yourself - where was I featured recently, and who have I told about it? Who could I tell about it? Who needs to know about this? Make sure you're celebrating your wins, because it will ultimately catapult you to business success. Quotes “I said, you know what? This is a service-based industry, so I don't need a lot of money to get started. I'll just go on LinkedIn and Upwork and get my own clients! I did that for two years, by myself…and I was freaking miserable.” “It was tough because I was wearing all of the hats. I was doing it all myself - I was doing the marketing, servicing the clients, I was the salesperson. It wasn't until I hired my first business coach that I actually learned about business!” “Everything I do is under the PR umbrella. But there are different products and services depending on where you are in your business, and how much time or money you want to spend making this a part of your marketing strategy.” “I'm the kind of manager I would have wanted. I don't check up on them. As long as you're hitting those goals, I don't care. I don't care what you wear, when you work, where you went to college, how many hours you worked. Is the client happy, and are you happy? Perfect! We just do our jobs. We're all adults. We don't need to be babysat. We just get things done.” “With our clients, we don't have a whole onboarding thing for weeks. We have one call - what are your goals? What do you want to see? What do you want? What is the short term goal and end goal? Then we go and execute that day. All this talking, planning and researching - it has a place! But in PR when we're trying to get you coverage, we don't waste time.” “We give our clients updates every week. It's so important to send them an email every week - this is what we did, this is what worked, this is what didn't work. We think we're gonna go this way next week and we need your help with XYZ.” “Stop telling yourself you're not ready for it. A lot of women do this. They make all kinds of excuses. You're putting the cart before the horse. The way you get more money, a bigger brand, more leads and a bigger email list - you get this by being in front of people. You get the attention first, then the leads come in. So many people get this backwards.” “After you get coverage, please - share it, and share it everywhere! It blows my mind how many people get media coverage and don't put it on their website, don't post it to social media, don't send it to their email list.” Links mentioned in this episode: Are you ready to finally see your name in popular media outlets like Forbes, Inc., and Fast Company? Download your free guide, 16 Places to Pitch to Be a Contributor at https://www.mediamavenandmore.com/contributor Visit Christina's Website at https://www.mediamavenandmore.com/ Listen to the Become a Media Maven Podcast at https://www.mediamavenandmore.com/podcast/ Connect with Christina Nicholson on LinkedIn at https://LinkedIn.com/in/ChristinaAllDay Follow Christina on Facebook at https://Facebook.com/MediaMavenAndMore Follow Christina on Twitter at https://Twitter.com/ChristinaAllDay Email Christina personally at Christina@MediaMavenAndMore.com
When the pandemic shook the world in the spring of 2020, Stacey Birch, a career bartender with a special-needs son, was in Bali working on a 12-month plan to reinvent her life. “Bringing Bob his beer and ranch dressing was no longer fulfilling,” she observes wryly. So after turning 50, she entered a contest to learn social media in Bali. Then Covid struck. “I crashed hard,” she CoveyClub founder Lesley Jane Seymour in this wildly candid and humorous conversation. Hear how Birch pivoted her goals, made the decision to uproot her life to Mexico, and reinvent herself as a retreat host and social media entrepreneur. About Stacey: This Canadian single mama and career bartender turned her passion for puppies, margaritas and the 'gram into a total midlife pivot. At age 50 I moved to Mexico, healed myself through dog rescue and started a thriving social media business. It took a lovely combo of luck, determination, insanity and, well, the magic of IG to completely start anew. And now I would like to in turn take all that I have learned and help others rewriting their stories, starting anew to truly embrace this free marketing tool and community builder! I am launching a full course called the Midlife Social Savvy Course as well as hosting 1:1 personal branding retreats in Tulum Mexico...a content creator's dream. Connect with Stacey: Instagram Connect with Lesley Jane Seymour & CoveyClub: Website | Instagram | LinkedIn | Join CoveyClub
Tapeka Fennell is an Award-Winning Multimedia Personality, Top Woman in Alabama Media - Award Recipient, and (WIME) Women in Media & Entertainment, Atlanta - Award Recipient, Celebrity Media Personality @IMDb, Author, and Philanthropist.Ms. Fennell is the Founder & Principal CEO of The Fennell Brand which consists of the following companies: Fennell Media Group, an Award-winning Broadcasting & Media Production Company, Fennell Legacy Foundation, Fennell Venture & Investment Group, Fennell Product & Services Group, and Fennell Marketing Services.Contact Tapeka Fennell:https://linktr.ee/thefennellbrandIG: @tapekafennellFB: @tapekafennellLinkedIn: @tapekafennellYouTube: @tapekafennelBook:The Mindful Manifestation https://www.amazon.com/author/tapekafennellResources: Listen and Lean into our Resilient Community! Get your free monthly magazine and all access to our video vault. www.resilientgift.com Did I mention.... totally FREE! Other episodes you'll enjoy:Jodi Wellman - How to Live a Life Worth Living https://www.spreaker.com/user/1662441...Gal from the Midwest Hunts Pythons in Florida :Amy Siewe https://www.spreaker.com/user/1662441...Connect with me:Instagram: https://www.instagram.com/resilientse...Facebook: https://www.facebook.com/KimTalkscaYouTube: / @kimtalks Twitter: https://twitter.com/Kim_Hayden1LinkedIn: https://www.linkedin.com/in/kim-hayde...Website: https://www.resilientseries.com/kim-t...Loved this episode?Leave us a review
This is a special “Flip the Script” episode! Instead of answering a guest's questions, host Josh Spector brings on an expert he wants to learn from and asks them three questions. Today's guest is Christina Nicholson. Christina is a former TV reporter and anchor turned owner of a PR agency called Media Maven. She's the host of the Become a Media Maven podcast, where she pulls the curtain back on all things media and public relations. Today she's gonna share some tips on how anyone can earn media exposure in places like the Today Show, Forbes, and top podcasts without spending money on ads. Here are some of the most valuable moments in their conversation:00:00 - Introduction16:34 - How To Avoid The Mistake That Prevents Most People From Getting Media Coverage19:25 - How To Pitch Yourself To Be On A Podcast37:59 - Should You Spend Your Budget On PR Or Advertising? (The Surprising Answer)Show Notes
"In order for my faith to grow, the crutch has to go." When Letisha receives the news that a steady contract was being cut, she almost instantly knew it was a call to go deeper in faith. She shares how the twist of fate was actually an invitation to embrace new opportunities and call in all that God has for her. In this episode, you'll learn how to: Embrace the journey of career changes with unwavering trust in God's plan, merge faith and business for a well-rounded personal development. Discover potential advantages after the unexpected end of a steady paycheck. Cultivate meaningful interaction with your audience to increase success. Confidently face career shifts, knowing God's plan will lead you forward. To book a strategy call, click here.
Welcome to today's episode of the Master Delegator Podcast, where Kristy Yoder, CEO and founder of SmartVAs, sits down with a mother of three, former TV reporter, founder of Podcast Clout, and owner of Media Maven, Christina Nicholson. Listen as Christina shares her insights about being an entrepreneur while having a background and experience in PR and growing a million-dollar agency as a mom entrepreneur. Join their conversation as Christina shares her journey as a mom entrepreneur and the most effective ways to get free PR for your business.Episode Highlights:04:31: Becoming a million-dollar agency owner06:08: Christina Nicholson on her Journalist career08:47: Christina on her growth as an entrepreneur12 :47: Hiring a PR agency18:14: What is the most effective PR strategy21:54: Being featured in major media outlets26:52: Turning podcast interview into revenue29:51: Growing your podcast show31:36: Running a million-dollar agency as a mom entrepreneur34:39: Benefits of delegating in your business37:12: A PR advice for small business ownersAbout Christina NicholsonChristina Nicholson is a mother of two and a former TV reporter and anchor. After doing both for over ten years, Christina realized she needed to change to continue caring for her career and her family without sacrificing one until she decided to start her own business. In 2015, she successfully launched her own media relations and content marketing agency, Media Maven. She also founded Podcast Clout amid the pandemic after seeing the benefits of a podcast in the market.Learn more about Christina here:Website:https://christinaallday.com/https://www.mediamavenandmore.com/Twitter:https://twitter.com/ChristinaAllDayLinkedIn:https://www.linkedin.com/in/christinaallday/Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting Smartvirtualassistants.comBe part of our Facebook community page for entrepreneurs who want to become a master delegator. Do you want to learn how to hire a virtual assistant? Access our free training. Want to know how to delegate effectively? Get access to our mini-course!
One of my Media Mentoring Program clients wanted to know more about how I repurpose my content, so here we go!Last year, I approached content with a podcast first in mind. This year, I'm going YouTube first.1. Audio is pulled from the YouTube video for my podcast on Become a Media Maven.2. I pull a few one-minute snippets from the YouTube video to post short videos.3. My assistant pulls the show notes and creates a blog post on MediaMavenAndMore.com.4. My assistant creates a pin that leads to those show notes on my Pinterest. 5. Create multiple eye-catching text copy with the help of Justin Welsh's Content Operating System.6. Add images to the multiple text posts. Then, you can post it on Instagram too.7. Add videos to multiple text posts. Then, you can post it on Instagram AND TikTok. You can use stock video or take a video of yourself using a SwitchPod.8. Create a carousel of images for a “5 tips” or “7 ways to” post to scroll through.Click here to try Canva Pro for free.So now we have created a:1. YouTube video2. Podcast3. Blog Post4. Pin that leads to the blog post5. Multiple text posts6. Multiple image posts7. Multiple video posts8. Carousel postsfrom just one core content creation session.I batch the content create sessions, then spend part of a day recreating all the content.I just use a Google spreadsheet to keep track of it all and use Agorapulse to set it in the queue and forget it. If there is a way I can further repurpose and I didn't mention it here, let me know!Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.
Aviva Fustochenko owns a small marketing agency that focuses primarily on creating social media. She started off looking to build and manage websites, but discovered very quickly that there was a much larger need for content creation and reputation management. Aviva "helps take our customer's word of mouth marketing to the next level."More at https://avfsolutionsgroup.com/
LIVE episode~ This episode was recorded live in Gilbert with Gillean Barkyoumb, host of the It's Gillean Podcast. We talk about brand building, why media will help your brand credibility and awareness and how to get media opportunities without hiring a PR! Sign up for Media Mavens - CLICK HERE We start THIS MONDAY!!
Emily A. Hay and Ali Spitzer think there's a different way for women to approach work. They're the dynamic duo behind HayThere Social Media, a company that upskills women with a training program designed to make them expert social media managers. Join Alisha, Emily, and Ali as they talk about what's fair at home and work, which Miami is better, and why “just go freelance” is terrible advice. Hosted on Acast. See acast.com/privacy for more information.
Getting media exposure can be costly at times, but it does help you grow your business. But how can you earn media coverage without spending any money on ads? Media expert Christina Nicholson sits down with Scott Carson to discuss how businesses and entrepreneurs can achieve media exposure without wasting a ton of money on ineffective ads. Christina is the owner of Media Maven and the host of the Become A Media Maven podcast. She shares why press releases are dead and her biggest pet peeves regarding public relations and media companies' selling spots. Plus, they also dig deep into fake news and how you can stop spreading it. Join Christina and Scott in this conversation and learn more about how you can get free media coverage to promote your business! Want to talk to Scott? Book a call with him HERE.Love the show? Subscribe, rate, review, and share!Here's How »Join the Note Closers Show community today:WeCloseNotes.comThe Note Closers Show FacebookThe Note Closers Show TwitterScott Carson LinkedInThe Note Closers Show YouTubeThe Note Closers Show VimeoThe Note Closers Show InstagramWe Close Notes Pinterest
Christina Nicholson has seen all the bad publicity pitches. A former TV anchor who hit "delete" faster than publicists could send her terrible pitches, Nicholson is the CEO of Media Maven, a PR agency that offers an online course and group program to help people get media coverage without having to hire a publicist. Nicholson is also a TEDx speaker and the founder of Podcast Clout, a database for pitching podcasts. And she's offered you—yes you, lucky listener—a 50% off coupon for the service. To get Christina's list of 16 outlets to pitch, click here. To get the exact pitch that got a newbie on TV in San Diego, click here. To check out her three-day bootcamp to nail a pitch, click here. To find out about her Media Mentoring Program, click here. And to get access to Podcast Clout for 50% off, click here and use the code LEGACY. That's a lot to do but I'm not done yet! Listen in on our conversation about the easiest ways to get PR, how to make a podcast want you, what do after your media appearance and so much more. I also may have talked her out of doing the book she thought she was going to do and talked her into doing a different one. It's all in this episode! Enjoy. ARE YOU A NON-FICTION AUTHOR? IF SO, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM
This week's episode of Win The Hour, Win The Day Podcast is sponsored by Win The Hour, Win The Day's Signature Coaching Program the Winners Circle. Kris Ward who helps entrepreneurs to stop working so hard interviews, Christina Nicholson. Christina Nicholson gives us a fresh perspective on PR! Listen in as she gives on simple and powerful tactics that can benefit your small business immediately. Learn:-How PR can get new clients, a new sale, a new email on your list, and more social media exposure.-Why getting PR exposure to grow your business is much simpler than you think-What PR really means for your business in the modern world.And MUCH more!!!! W.I.N Time Back Quizhttps://bit.ly/WinTheHourWinTheDayScoreCard Win The Hour, Win The Day! www.winthehourwintheday.comPodcast: Win The Hour, Win The Day PodcastFacebook: https://www.facebook.com/winthehourwintheday/LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast You can find Christina Nicholson at:Website: https://www.mediamavenandmore.com/contributor/Podcast: https://www.mediamavenandmore.com/become-a-media-maven-podcast/LinkedIn: https://www.linkedin.com/in/christinaallday/Facebook: https://www.facebook.com/mediamavenandmoreInstagram: https://www.instagram.com/christinaallday/ Win The Hour Win The Day https://www.winthehourwintheday.com
Christina Nicholson is the Founder and CEO of Media Maven, a boutique public relations and content creation agency. After seeing countless bad pitches in her career as a TV anchor and reporter, she decided to create an agency to help business owners grow by earning media coverage without spending a lot on advertising. Last year, she launched Podcast Clout, which is a software that saves PR agencies time in building targeted pitch lists to land clients more podcast interviews. Christina's here to teach you how to create your first media pitch so that you can get featured in the media, whether that be in a podcast or a local or national television network. Tune in to learn why landing podcast interviews is one of the best ways to get publicity and grow your brand, as well as what entrepreneurs need to know about modern publicity. Plus, you'll learn what the best platform is for building relationships with journalists and other members of the media. During this interview, we discuss: 2:32 – Why Christina decided to pivot from reporting to public relations 3:50 – How PR has changed over the years + About Media Maven's mentoring program 5:43 – Why podcasts are a great place to get publicity + About Podcast Clout software 8:53 – Step by Step: How to successfully create your first media pitch 22:50 – The exact pitch Christina sent to get on Smart Passive Income Podcast for the first time 23:43 – Christina's favorite growth tool 24:12 – Her most recommended book 24:54 – How to connect with Christina Plus, a whole lot more! Resources: Media Maven The Media Mentoring Program Podcast Clout Listen to Media Maven's Podcast Christina's Pitch to Smart Passive Income Google Calendar Secrets of the Millionaire Mind by T. Harv Eker Follow Christina on Instagram Follow her on Twitter ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
THE THESIS: The Mockingbird Media and their partners in The Party know full well they rigged the election against al least half the voters. They are schemers just like the ones addressed in the Bible. THE SCRIPTURE & SCRIPTURAL RESOURCES: Jeremiah 22:13-14 “Woe to him who builds his house without righteousness And his upper rooms without justice, Who uses his neighbor's services without pay And does not give him his wages, Who says, ‘I will build myself a roomy house With spacious upper rooms, And cut out its windows, Paneling it with cedar and painting it bright red.' Micah 2:1 Woe to those who scheme iniquity, Who work out evil on their beds! When morning comes, they do it, For it is in the power of their hands. THE NEWS & COMMENT: A darling of the Mockingbird Media is fully supportive of conspiracies to alter how people vote, so long as the conspiracy serves the Accela class, of which he is a member. [AUDIO] - Sam Harris just admitted he supported censoring the Hunter Biden laptop story because it helped Biden. This man just set his entire career on fire Who is he? This guy Sam admitted just one part of the way they rigged things. Time Magazine covered the rest of what they did in this, the most important, non-conservative coverage of the election rigging in media. Again, they bragged about it. The Secret History of the Shadow Campaign That Saved the 2020 Election Sam Harris said, “it's not Joe Biden. It's Hunter Biden” Uh . . . Hunter Biden IS Joe Biden when it comes to raking in bribes for The Big Guy. ‘Whatever You Need': How Hunter Biden Helped the CCP's Premier Influence Group Gain a US Foothold; Emails reveal how Hunter got Obama to officially recognize partnership Here's the Mockingbird Media's GOP nominee for President, Liz Cheney who says we are insane and un-American to question the election of 2020 [AUDIO] - “We have no chance at winning elections if we are in a position where our party has abandoned principle and abandoned value and abandoned fundamental fidelity of the Constitution in order to embrace a cult of personality,” Liz Cheney tells ABC “News.” And, the FBI--which obviously refuses to do anything to go against the Clinton-Obama-Biden crime families, has seen their reputation with Americans utterly crater. Rasmussen: “‘Biden's Gestapo'? Trump Raid Hurts Voter Trust in FBI” “It was a conspiracy, right out in the open . . . “ Yes, Sam, it was - - - indeed-it-was! The Secret History of the Shadow Campaign That Saved the 2020 Election There is one Republican governor who gets it and is getting it done legislatively [AUDIO] - Gov. DeSantis Upholds Election Integrity Laws [AUDIO] - DeSantis breathes fire on a reporter who got snippy after it was announced that the state of Florida is prosecuting 20 individuals for voter fraud. CNN fires one of the chief cleaners for the Biden Crime Family and the CNN propaganda machine Farewell Brian Stelter… for now; The ousted CNN host was a hitman on behalf of the media [AUDIO] - A classic moment of Helter-Stelter: Little Brian spanked by the founder of the Weather Channel The Criminal Conspiracy Continues . . . They are still rigging elections: YouTube Bans Steven Crowder's Exclusive Interview With Kari Lake They are still inventing crimes: BREAKING: Federal judge in Whitmer fednapping trial places 25-minute limit on defense attorneys but not on prosecutors. Defense attorneys now arguing with Judge Robert Jonker about his order under Reeves. This was applied to 2 govt witnesses who pleaded guilty. The so-called “Border Patrol” literally unlocks a gate and lets illegals walk into the Country! [AUDIO] - NEW: For the first time, we witnessed the TX National Guard close & lock a gate on private property at a major crossing area in Eagle Pass, denying entry to migrants who just crossed illegally & expected to be let in. Border Patrol then came w/ a key & let them in for processing. Thank the Lord, there are still people who stand up! [AUDIO] - AOC gets rhetorically broken by a witness talking about illegal immigration and family seperation - Tom Homan, former acting director of U.S. Immigration and Customs Enforcement, is a visiting fellow at The Heritage FoundationSee omnystudio.com/listener for privacy information.