Podcasts about nike swoosh

Dive into the captivating story behind one of the world's most recognizable logos—the Nike Swoosh. Discover how a student designer's simple yet powerful creation became a global symbol of movement and empowerment. In this episode of The Unified Brand Podcast, brought to you by Elements Brand Management, we explore the origins of the Nike Swoosh and extract invaluable lessons you can apply to make your brand iconic. Whether you're a founder, marketer, or business professional, learn how to brand smarter, not harder, and build a brand that stands out from the competition. Tune in for weekly insights to transform your brand strategy and visual identity. Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - ⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠ ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - ⁠⁠⁠https://bit.ly/2A8kpif⁠⁠⁠ ----------------------- Other Social Channels YouTube - ⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠ Instagram - ⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠ Facebook - ⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠ Twitter - ⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠ Website - ⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠ Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - ⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠ Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠http://bit.ly/2Zw5dos

On the Glossy Week in Review podcast, senior fashion reporter Danny Parisi and editor-in-chief Jill Manoff break down some of the biggest fashion news of the week. This week, we discuss the meteoric rise of Crocs; the struggles in luxury, namely Lanvin and Swiss watch exports; and the Jacquemus x Nike Swoosh Bag. Plus, we're planning a mailbag episode soon where we'll answer listener questions. If you'd like to submit a question, you can call in and leave a voicemail in our mailbox at (929) 688-2750‬. Get more from Glossy with the daily newsletter, sent out each weekday morning. Visit glossy.co/newsletters to sign up.

Darren spends his life as a private investigator so no surprise he dug deep into the world of David Lee Roth! He has put out a great book "DLR- How David Lee Roth Changed the World" .We have a great conversation about David and Darren shares all the connections he made along the way with past members of David's bands and in his inner circle. We talk about his early time with Van Halen, his solo career and what's happening today with the man more popular than the Nike Swoosh! It's all things DLR! Buckle up! 

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Join us on a rollercoaster week in the NFT space! ETH soars, BTC ETF finally happens, Nakamigos unveils a game, and Nike's .SWOOSH opens new possibilities. Explore major BTC mints, intriguing whale moves, and the latest from the NFT market news including Azuki, and Refik Anadol's Large Nature Model. Links:Michael Keen @NFTicketJennifer Sutto @jennifer_suttoNFT Catcher Podcast @NFTCatcherPodproduced by Andy Cinquino  @ajc254NFT Catcher theme music by ItsJustLosemail : NFTCatcherPod@gmail.comNFT Catcher Discord

Nike just revealed that they're releasing a new shoe for emerging walkers called the Nike Swoosh, which could be a game changer for the little ones in your life. 

Everyone knows the Nike swoosh — but where did it come from? In today's episode, the guys dive into the origin story of one of the world's most recognizable brands, from its humble beginnings to its status as a modern-day icon.See omnystudio.com/listener for privacy information.

Was ist der Current State of AI?Welche Strategie verfolgen Nike & Adidas im Web3?Meta vs Adidas: Wer positioniert sich bessert im Bereich Virtual Reality? Agenda für diesen Podcast:00:00-02:45 - Intro: Wo war Marvin?02:46-08:42 - Top of Mind - Vicky08:43-18:20 - Current State of AI18:21-20:15 - Prometheum20:16-26:00 - NVIDIA26:01-32:20 - Footlocker macht NFTs32:21-42:30 - .SWOOSH live unboxing42:31-50:42 - Nike & Adidas: Web3 Strategie Vergleich50:43-57:46 - Apple Vision Pro57:47-1:04:27 - Meta vs Apple1:04:28-1:06:32 - Qverse by Qatar Airways1:06:33-1:15:28 - 5 schnelle Fragen1:15:29-1:16:03 - Outro w3.talk auf youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UC4q-GK_aQOp2L2dYbu6fSmg/featured⁠⁠⁠⁠⁠⁠⁠⁠⁠ Link zum Newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://w3-news.beehiiv.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Vicky: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/vicktoriaklich⁠⁠⁠⁠⁠⁠⁠⁠⁠ Marvin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/marvinsangines/⁠⁠⁠⁠⁠⁠⁠⁠⁠ w3.fund: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.w3.fund/⁠⁠⁠⁠⁠⁠⁠⁠⁠ notus: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.notus.xyz/

On today's episode we discuss Bitcoin Ordinals, ON1 Force's latest announcement, Nike Swoosh drop and a whole mess of other things. All our content is sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Hellomoon.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a free data analytics tool. Tune in live every weekday Monday through Thursday from 5PM to 5:45PM EST ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Easy's YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Easy's Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Buy our NFT⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our discord⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Check out our Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Give us your thoughts on the show by leaving a rating. -- DISCLAIMER: You should never treat any opinion expressed by the  hosts of this content as a recommendation to make a particular  investment, or to follow a particular strategy. The thoughts and  commentary on this show are an expression of the hosts' opinions and are  for entertainment and informational purposes only. This show is never  financial advice.

Learn how to create distinctive brand assets to make your brand more memorable and easier to recall.

Stupid News 5-22-2023 8am …Who would like a Delicious Croctail? …It is just a little penis on the most famous statue in the world …Clearly someone traveled back in time and painted the Nike “Swoosh” on the shoes

On today's episode we announce the price action on Moon Birds and Azuki after both teams announce claims and IRL events. We also touch on the Nike Swoosh airdrop and the current shitcoin pumps. Today's show was sponsored by Pacemaker NFT, a Membership Club for fine digital street art! Pacemaker's Twitter Tune in live every weekday Monday through Friday from 9:00 AM Eastern to 10:15 AM. ⁠⁠⁠⁠⁠⁠⁠Buy our NFT⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Join our Discord⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Check out our Twitter⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Check out our YouTube⁠⁠⁠⁠⁠⁠⁠ Give us your thoughts on the show by leaving a rating. -- DISCLAIMER: You should never treat any opinion expressed by the hosts of this content as a recommendation to make a particular investment, or to follow a particular strategy. The thoughts and commentary on this show are an expression of the hosts' opinions and are for entertainment and informational purposes only. This show is never financial advice.

Do you ever feel like fear is controlling your life? We've all been there. But in this episode, Dr. Ellen Vora gives us insight into how to regain control with her expertise on the body's natural fear response and the tools we need to manage it effectively. Join us to learn more about understanding and overcoming anxiety so you can live a life that feels right for you!   Ellen Vora, MD is a board-certified psychiatrist, acupuncturist, and yoga teacher, and she is the author of the bestselling book The Anatomy of Anxiety: Understanding and Overcoming the Body's Fear Response. She takes a functional medicine approach to mental health, considering the whole person and addressing imbalance at the root.    In this episode, you'll learn: • What the body's fear response is and how to recognize it • The importance of addressing anxiety holistically • Tools for managing anxiety in the long-term • Dr. Vora's personal story and journey with healing from anxiety   Tune in to gain greater insight into your own fear response and learn practical tips for regaining control. This episode will help you reclaim your power over fear and live a life full of joy, peace, and resilience. Let's jump right in!   Don't forget to share, subscribe and leave a review if you like what you heard! We look forward to hearing from you! Thanks for tuning in and we'll catch you next time!   (00:00): Problems that remain persistently insoluble should always be suspected as questions asked in the wrong way. Alan Watts. In this episode we talk about if you're suffering from anxiety and or on medications for anxiety, what you might be doing wrong in your approach, and how to recognize and solve the underlying problem. Stay tuned.   (00:29): So the big question is, how do women over 40 like us keep weight off, have great energy, balance our hormones and our moods, feel sexy and confident, and master midlife? If you're like most of us, you are not getting the answers you need and remain confused and pretty hopeless to ever feel like yourself Again. As an ob gyn, I had to discover for myself the truth about what creates a rock solid metabolism, lasting weight loss, and supercharged energy after 40, in order to lose a hundred pounds and fix my fatigue, now I'm on a mission. This podcast is designed to share the natural tools you need for impactful results and to give you clarity on the answers to your midlife metabolism challenges. Join me for tangible, natural strategies to crush the hormone imbalances you are facing and help you get unstuck from the sidelines of life. My name is Dr. Kyrin Dunston. Welcome to the Hormone Prescription Podcast.   (01:22): Hi everybody. Welcome back to another episode of the Hormone Prescription with Dr. Kyirin. Thank you so much for joining me today. Today we are talking all about the anatomy of anxiety with a true expert who's written an amazing book and has incredible insight. She has a similar journey to mine in that she was trained as a medical doctor. She went into psychiatry and really realized that we weren't helping people with giving drugs and doing surgery, and she found a better way. And now she has dedicated her life to educating others about the anatomy of anxiety and what's really going on behind the scenes. She is an incredible person. She offered this quote to me that I love from Alan Watts, who's an amazing philosopher. And this is what it says, problems that remain persistently insoluble should always be suspected as questions asked in the wrong way.   (02:20): So what does this mean? It means if you have a problem that hasn't been solved, you're asking the wrong question. And I once was in a coaching program with Mary Morrisey, who's amazing coach and spiritual leader, and she was talking about the importance of the right question and that if given an hour to formulate the answer to a problem, you should spend 55 minutes on formulating the right question that will give you the answer. And I have found that so much to be true. I always tell people with your health that if you, you have persistent health symptoms, diagnoses, medications, problems, whatever you wanna call it, something's not right with your health, then you haven't asked the right question. It's asking the right questions that is invaluable to fixing your health. And unfortunately, as a mainstream doctor, I didn't know the right questions to ask.   (03:20): Now I know the questions to ask, so I'm gonna help you ask the right question. And if you're dealing with anxiety, which millions of us do at some point in our life, many of us chronically, or we've got a loved one who's dealing with it, and it can be debilitating, prevent you from having relationships or working and all kinds of things. And if that's you or someone you know, you wanna listen up because you need to know about the anatomy of anxiety. And Dr. Vora is an expert at this. She's really taken a deep dive in her book. She's a beautiful way of looking at it. I'll tell you a little bit more about her and then we'll get started. So Ellen Vora is a medical doctor. She's a board certified psychiatrist, acupuncturist and yoga teacher, and she's the author of the bestselling book, the Anatomy of Anxiety, understanding and Overcoming the Body's Fear Response. She takes a functional medicine approach to mental health, considering the whole person and addressing imbalance at the root. Welcome, Dr. Ellen Vora to the show.   (04:18): Thank you so much for having me.   (04:20): I am so excited to dive into this topic with you. A lot of my listeners know that anxiety was a huge part of my story. I didn't really suffer from anxiety at a young age. It wasn't a problem and it really started in my forties and it got so severe that everybody knows this for that and depression. I was on five psychoactive medications at one point and the doctor told me, you will never get off of these. I couldn't even hardly function even with those five medications, I was so anxious my body would tremble, but I had nothing to be anxious about. And I know that you talk about this , so I kind of wanna dive in there. And this is for the people who have maybe been dealing with their anxiety their whole lives. Maybe they just deal with anxiety most recently. Maybe they have a loved one who has anxiety. It's so problematic and it's so debilitating. So I don't even know where to start. So I'm gonna just say, Ellen, start . Start where you think, why is this such a problem that affects so many people?   (05:30): Yeah. So the way you and I were both taught to think about anxiety, you know, we were taught in medical school to evaluate it according to the D S M, our Bible of mental health, a diagnostic statistical manual. And we're really most of all indoctrinated with the idea that our mental health issues are the results of a genetic chemical imbalance. This is our monoamine theory of depression, where we say it's your serotonin. You were born with jeans that meant that you had low serotonin, but that's okay cuz you're alive in 2023 and we have a pill that can fix that. So here, take this pill and it will fill up your empty serotonin tank and everything will be honky dory. Again. It's a nice story. I think it came primarily from well-meaning scientists using deductive reasoning when they saw that certain tuberculosis medications that manipulated serotonin seem to raise some people's moods.   (06:23): But it turns out it's not a true story. And it, you know, that the idea there, the implication is if you take these pills, it's gonna fix your depression. I think many people listening who have had an one or another experience with psychiatric medications, even if they're net on the whole helpful, this story's not quite so clean and simple. And so I also think what's important is that when we focus on the genetic chemical imbalance, that is our least hopeful narrative when it comes to mental health. It tells us it's a fixed trait, it's our destiny. We're broken, we're stuck. And I have observed through 10 years of practice that this is patently false. This is not true of mental health. And while genes do play a role, it is only ever a predisposition in functional medicine. As you know, we say genes loads the gun, but the environment pulls the trigger.   (07:18): So when we only focus on genes, that keeps us feeling like this is our destiny. I will always be depressed, I will always be anxious when we shift our focus to the environmental influences that also have an enormous impact on our mental health. Well, there's something we can do about that. Sleep and nutrition, inflammation, hormones, gut health, and then more psycho-spiritual aspects of mental health, community nature, feeling of a sense of meaning and purpose in our lives being of service. All of this also impacts our mental health, and there's a lot more we can do about that. So I prefer to shift our focus to what we can control. And I want people to know they're not stuck even if they've felt depressed or anxious. You asked, why are so many people anxious right now? I think that there's two big reasons. When I think about anxiety, I, I divide it into two categories.   (08:09): False anxiety and true anxiety. Where false anxiety is physical anxiety, it's based in the physical body and it's avoidable, it's related to inflammation or sleep deprivation or a blood sugar crash or a hangover. And we are these days swimming through a cesspool of causes of false anxiety. We are all inundated with environmental influences that are making us more anxious than people were even 30 years ago. But then the other piece of this is our true anxiety, which is purposeful anxiety. It's not something to pathologize, it's not something to suppress. And we don't get to fix it by simply going gluten free or switching to decaf coffee. This is our inner compass. It's nudging us, asking us to slow down and pay attention to what's not not right in the world. And these days we are also inundated with quite a lot that's not right around us.   (09:01): So we come by our true anxiety, honestly. And the good news is, whether it's our false anxiety or our true anxiety, there's a lot that we can do to support ourselves. And so I think that we are all so anxious these days, but we've been trained to think about mental health incorrectly, letting us feel stuck and thinking that the menu of possibilities to support our mental health is just medication and therapy. And I want people to know, first of all, there's always reason for hope, never a reason to despair. And that there's so many other strategies we can take to support our mental health.   (09:36): I think that is so important. And I love this, the concept you have of false anxiety and true anxiety. Is that what you called it? Yeah.   (09:45): Yeah. I think that's brilliant. Because , the body can cause anxiety and most people think, oh, it's a mental process, it's a mental problem. And like I said, I didn't have any reason to be anxious. There was no mental issue. Well, I was kind of on off my path and I think that , that was the problem. , I was so off my path, but also I had so much inflammation and hormone imbalance and toxicity and my body was, I didn't realize that that vibrating tremoring shaking was my body screaming that it needed help. You know, because we were both trained the same traditional medical doctor program and what would we do? Pill for every ill surgery for every symptom. So that's what I went to a doctor like that, a psychiatrist, and he just kept prescribing and kept adding. And you know, thank God, fast forward, I am off all psychoactive medications. I don't need any, once I fixed all the underlying problems and got on my path, ,   (10:52): That's exactly it. The false and s true dichotomy. And I think, you know, not to project, but I was in the same situation where to be a medical resident, I was in so many false moods because I was inflamed, chronically sleep deprived, absolutely malnourished, you know, overfed, but undernourished and my hormones were all whack, which is a consequence of everything else. Yeah. Out of balance. And so I had a lot of false moods. But there's also that true mood that is if you went into medicine because you actually wanted to make a difference and support people, for many of us, we wake up to the the deep crisis and disenchantment of what is the system I'm a part of? I'm not convinced that I'm helping people. I'm not convinced that I'm not harming people. And so that's true Anxiety right there for you, a textbook example, and it's beautiful that you were aware of both of these things.   (11:44): It's unfortunate that our system these days is such that if you go in and you say, I'm really not feeling okay, all we know to offer people is medication. And there's a path there that is concerning to me. And it's, it's difficult to convey this without, I don't mean this as an non-pharmacologic path. I'm a psychiatrist, I prescribe medication. I've seen them benefit people. Absolutely. But what I see so often is someone says to their primary care doctor or their psychiatrist, I'm not feeling great. And they say, you know, in the 15 minutes they have with you, well, okay, like take Lexapro. And then you start Lexapro, and then you get sexual side effects, then you add Wellbutrin, and then maybe you're not really sleeping and you add Ambien and then you can't really focus during the day. You add Adderall and then you're anxious and then they add Xanax.   (12:30): And before you know it, you have a cocktail of medication. And the piece of this that's most damning is that it's delicate to talk about this without, I recognize some people really need their medication. Sometimes we need more informed consent. But I think what also happens is that the medications themselves can make us more fragile. The medications beget the need for themselves. Take Xanax for example. It's very effective in the short term, in the medium and long term. It exacerbates the very problem it's set out to treat in the first place. It makes us more anxious. And we can talk about the biochemistry of that. So once somebody's on a cocktail of medication, not only are they deeply plugged into the system, but they're very neurochemically fragile at that point. And it's hard to be well on your own. And you start to think of yourself as very sick and needing a lot of medication, needing a lot of support, you're spending a lot of time standing online at the Walgreens. And it just, it leads people down a path that I, it makes me from some days sad and other days outraged to think about how many people we've plugged into this life without first asking, how are you sleeping? Do you have community in your life? What's your diet look like? Are you pooping every day? Simple diet and lifestyle strategies that we can do to address mental health At the   (13:47): Root, I think, oh gosh, everything you're saying is just giving me chills because ev people need to hear this. So if you're listening , maybe if you need this information, yayu, please share it. It is so vital because we have a mental health crisis and it needs to be addressed and people aren't going to get this information in their doctor's office. So please share this with all the women in your life. So I wanna dive in because you said ha, if you, that we don't ask about how are you sleeping? We don't ask, do you have community? We don't ask, are you pooping every day? And there's some people listening who are going, if I have anxiety, why would someone care if I'm pooping every day? If I'm anxious? Why do people care? Why should the doctor care if I have community? So can you start to help people understand what, what's going on? Why, why is this important? Right? We've established that the gene hypothesis is not a thing, but help them understand why, how this is, what's the manifestation of how does anxiety come about through the body?   (14:49): Yes. Great question. And so fundamentally, first we just have to acknowledge that we are taught to think of mental health from the neck up to say, here's where mental health happens and only here. And that's of course a very modern and very western view of the body as discrete organ systems that aren't talking to each other. There's a line in my book, which is, your brain and your gut are talking to each other, even if you're a psychiatrist or your gastroenterologist are not. And eastern modalities have always appreciated this, right? Ayurveda, Chinese medicine, they know about the richly interconnected web of communication and interrelationships between all of our organs and our organ systems. And so it's crazy to the way, I mean, at some point we're all gonna see it. We're gonna be like, wait, that is bananas. That we think that mental health is just the brain.   (15:35): The brain is a piece of flesh. It is impacted by everything else going on in the body. If you are inflamed, if you are micronutrient deficient, if your blood sugar is crashing, you better believe that impacts your brain health. And good mental health is in many ways a reflection of two main things. It's good physical health, it's a reflection of good, healthy brain health. And it's a reflection of us getting our fundamental human psychospiritual needs met. And so when those two things are in place, we tend to feel pretty good. Trauma is its own consideration, which we can go a bit more into. So if you take the gut, for example, when someone's thinking, well, I'm anxious, why are they asking me about my pooping? That seems crazy. , that's, that's my, that's my digestive tract. Well, three main pathways for how our gut is impacting our brain health.   (16:20): I'll first just open with the fact that we are now at a point where publicly we have a conversation about the fact that our brain impacts our gut. We know now that if we're anxious, if we're chronically stressed, this will impact our digestion. Someone with IBS or irritable bowel syndrome might say, I know that stress is impacting my ibs. So we appreciate top-down communication, but where we're headed is that we also have to appreciate it is a two-way street. It is a bidirectional relationship between the gut and the brain. So just as there's top down communication, there is also bottom up communication. The health of the gut is impacting the state of our brain. And it's happening along a number of different pathways. One very simple one is that there are bacteria in our gut that are involved in the synthesis of certain neurotransmitters. We talk a lot about serotonin, but my pet favorite neurotransmitter is gaba. (17:15): We don't talk enough about gaba. It's critical to anxiety and it's manufactured by certain B species that we're supposed to have in our gut. But if we're taking multiple courses of antibiotics and we're not consuming fermented foods and we're not around soil or animal feces, which sounds gross, but this is part of how we maintain a diverse ecosystem of beneficial bacteria in our digestive tract. If we're missing critical microbes, we might be missing critical neurotransmitters like gaba. And then there's the fact that our gut is involved with inflammation, which itself directly, directly impacts brain health and anxiety levels. But the one that I find most interesting is the communication along the vagus nerve that's basically reporting on the state of affairs of our gut up to our brain all the time. And if it's saying everything is copacetic down here, go have a great day.   (18:05): Well that's great, but if your gut is in rough shape, if you've taken antibiotics, if you've consumed pro processed foods, if you're inflamed, then it's sending a memo constantly up to the brain saying things are rough down here, feel uneasy. It's designed to motivate us to rest, to make different choices so that we can heal. But instead, I think a lot of us go through our lives in a state of chronic low-grade anxiety just because we're in a state of chronic poor health of our digestive tract, which we come by honestly, because modern life makes a broad assault against the health of our guts, from our chlorinated tap water, antibiotics, processed food, alcohol, NSAIDs, lack of exposure to fermented foods and and microbes. And so here we are, all of us with really unhealthy guts and it's directly impacting our mental health.   (18:55): So important, the information that you just shared. And I was listening to, I'm listening to Peter Levine's new book about trauma and memory, and he was talking about the ratio of the ENT nerves. So the nerves in the VA that bring information from the gut, the ratio of those to the efferent that innovate the motor is five to one. Yeah,   (19:15):   (19:16): , and I had forgotten that from med school, but wow. So your body really prioritizes what is going on in the gut, which I believe in Chinese medicine they call the second brain. And so I think most people just don't get it. And you know, we're downing, and I can be guilty of this too, sometimes eating proc over highly processed foods. Oh you know, those chips are so good and , things like that. And then, and then I might wonder the next day why, and I'm not feeling great. I mean, at this point I kind of know, so I'm not willing to pay the price. But every now and then I do. But your gut is so key. So everybody listening, this is why what your poop habits matter and pooping once a week is not okay. If you're listening, I, so many people come to me and they say, well, I only poop once a week. I've been that way my whole life. That's my normal. And I'm like, yeah, but that's not okay. All right. So this false anxiety that's coming from the gut, everybody, if you're having, so some people are listening and they're thinking, oh, okay, I identify with some of these things, Dr. Ellen I'm gonna go to my doctor and ask to be referred to a gastroenterologist. So what's gonna happen is that idea,   (20:27): This is a big problem. Broadly, this happens with mental health too. We think like we just need better access. We need better access to mental health care. Like, oh, now you just gave me a light bulb aha moment that my gut is impacting my mental health. So let me go see a gastroenterologist. We know how this story ends. If you see that psychiatrist, if you had better access to mental health, you walk out with a prescription and it leads to more prescriptions if you go to see a gastroenterologist. All due respect, I, some of my family friends, I, I love my gastroenterologist buddies and colleagues. I think they're brilliant and wonderful healers. But the training in medicine, we always have this saying garbage in, garbage out. They are not trained to do any kind of root cause resolution or to approach the chronic degenerative, chronic low-grade inflammation issues in a supportive way.   (21:14): We are taught to react in, in a quite a heroic way to problems. So we have lots of great suppressive medications that can squash your immune system, that can basically say, well you're inflamed in your gut, let's just shut down the immune system. And then inflammation is gone and you feel better symptomatically temporarily. But we've done nothing to address it at the root actually we've done something, we've exacerbated the original problem. So I think that the problem is our training and if you are having an aha moment, which is that you have unhealthy gut health and then that's impacting your mental health, you're probably better served going to see a naturopath or a functional medicine doc. I think that they actually are virtuosic at understanding how the gut gets out of balance and how to support that. That will make an enormous difference in your mental health but also in your physical health more broadly. And even just improving your gut health is a direct impact on our quality of life. Going from pooping once a week to pooping every day is, it changes everything. And how we feel. I've got, I've gone on that journey myself   (22:15): And . Yeah.   (22:17): To actually have that working every day is victorious. I never, I still don't take it for granted at this point, probably like 20 years into that. So I think that you'd wanna get your care in a more holistic setting so that you're not just suppressing functions in the body. Symptoms suppressing it turns out is it's a beautiful thing that western medicine can do when the problem is really big. If you have already had a car accident or a heart attack or you already have cancer, I think our ability to do heroics and suppress symptoms and really fundamentally change the body is a beautiful thing about Western medicine. But so much of what ails us are these subtler, chronic degenerative diseases, chronic inflammatory conditions that are as resulting from modern life. And when we go in with heroics, we actually make the original problem worse. So you wanna go into a holistic treatment where they're thinking, oh, here are the inputs that are irritating the system. Here are the inputs that you're missing. Let's give the body what it needs and then trust that the body knows what to do with that. And it can heal itself.   (23:17): Does body super intelligent like , we couldn't create a human body and it knows what to do. So sometimes you just get out of the way, get the things out of the way, blocking it, give it the things it needs and then watch it heal. And you know, I had this vision when you were talking about the pooping, cuz I went through that phase two now it's like when you make a beautiful poop in the toilet every time you eat, cuz that's how nature created you. You literally should jump up. Like you gotta field goal and be like, yay , yay me. Right? Not just for little kids anymore that yay you pooped in the potty, but yay pooped in the pot.   (23:58): A hundred percent .   (24:00): I do wanna talk about trauma. You mentioned it earlier. It ended up being a huge part of my story, which I actually didn't know. I didn't, I knew I had a crappy childhood. My mom used to have this tote bag that was of this, this cartoon woman and and it said let's put the fun back in dysfunctional. We had dysfunction in my family for sure, but I didn't know that I had trauma. And then that was part of this, the latter part of my journey. After I healed my gut and got off all the medications, well then my body was like, well now we gotta deal with this residual trauma. And so that was another part of my journey. So I'm wondering if you can talk a little bit about that and how it relates to anxiety and what do you do about that?   (24:45): Yeah, I mean trauma is such a big and heavy topic and I think that the tricky thing about it is that the brain learns that's what brains do. And when you are in an unsafe environment, a chaotic environment, a dysfunctional environment, when there is a real risk to your bodily safety or to somebody near to you, very understandably, the brain adapts and it learns to be hyper-vigilant, to be on high alert. And that's an adaptation in an unsafe setting. If you're living in a war zone, if you're in a traumatic childhood, you want to be hypervigilant in a state of hyper arousal. This keeps you safe, it helps your survival. So I think it's really important to first just give grace and compassion to the fact that this was how your brain and your body responded. The tricky thing is that if you're lucky enough to then no longer be in as unsafe of an environment, this adaptation becomes a mal adaptation because now you are stuck with the foot almost stuck on the accelerator pedal, your limbic system, your amygdala, your brain is stuck and locked into a position of hyper arousal and hypervigilance.   (25:50): And not only is that a really unpleasant and anxiety provoking state to go through life and it, you're basically perceiving threat even when there is none. It distorts your view of reality. But then also it's very hard to heal or be well in other ways because a lot of our healing hinges on a particular fulcrum in the nervous system. Whether our nervous system is in a tone of sympathetic or parasympathetic. And now with polyvagal theory it's more complex. But I think that, you know, the most simple understanding is are you in a state of stress or are you in a state of relaxation? And when you're in a state of relaxation, your gut can heal, you can sleep deeply and well and then everything else can heal while you're asleep. You can feel a sense of calm and awe and gratitude. And when you're in a state of stress, everything is, there's a triage mechanism that happens in the body.   (26:38): The body basically says, this is not the time for housekeeping, this is not the time for healing or repair work. This is the time for dealing with the threat. And so we can go our entire lives triaging out of housekeeping, triaging out of repair work in our bodies because our body is still stuck in that state of we have something to be stressed about. And so the trouble with trauma is when we get stuck. And that's where I think trauma focused therapies that work at the level of the limbic system, whether that's E M D R or somatic experiencing therapy or something like DN r s or primal trust, something that's going in and with precision really reprogramming the limbic system and where it hangs out so that it can start to understand that was then this is now. And we don't, we no longer need that now maladaptive state of hyper arousal. And I think that that can help people who have a history of trauma move forward from a place of a calmer limbic system, the ability to be in a state of relaxation.   (27:37): So some people listening, because this was me before I realized I had trauma, are thinking, oh, I don't have any, I didn't have any trauma . I'm just wondering how would somebody know that you might be talking to them that they might be a candidate for having trauma. So if you could talk a little bit about what trauma is. I mean I used to think, you know, nobody beat me when I was a kid. I didn't have trauma, right? I didn't have this extreme thing so I didn't have trauma. And then come to find out I had a lot of things I didn't remember that happened and that I did qualify. So I just want to wondering what you might say to those people who are wondering, could this apply to me? I   (28:24): Think it's a really good question and I'm not sure I have a great answer. I think that one thing I'm always on the lookout for is like a heightened startled response. Like , you know, somebody closes a door behind you and you jump at a proportion to what it is like, is your body basically perceiving threat disproportionate to, to what's happening around you? Any state of hyper arousal. But I think that I'd be so curious. I think in a way I am, I have a handicap, which is that people come to me already saying I need help. And so I think I'm less good at the phase that happens in the lead up, which is going from, I'm not sure I have a problem to realizing that we do. So I'd be so curious to hear what shifted for you and how did you start to pick up on the fact that you were holding trauma?   (29:09): Oh, , that's a long story. Let me see what the short version is. But basically, you know, there's this compulsion when you've had traumatic interpersonal relationships, particularly with your primary caregivers when you're young to have that repetition compulsion. And so it was a repetition compulsion relationship issue that sent me into having acute P T S D symptoms. And then it was, oh my gosh, what is happening then? Then that's when I discovered, oh yeah, I was traumatized. And through some of the modalities you mentioned then uncovered memories ca you did go through an alphabet soup there, kind of, which I know some people Yes. Are going what, so for those people who, you know, even have an inkling that it might, this might be who you do want and I would love it if you could talk about what is a trauma informed therapist, what credentials they might have, but also some of the modalities you mentioned.   (30:09): Yeah, so let's see if I can define those. The alphabet soup, I think the first one I said was E M D R, which I believe stands for I movement desensitization and reprocessing. Reprogramming, I mean one of those. And so this is a wonderful non-invasive modality. That's it really. It's, it uses a smart way of kind of distracting the mind as it helps you work through trauma. I think that's a big part of all of the trauma focused therapies is that in a way we need to access the amygdala, the limbic system where the brain is holding onto these memories and work through them without tripping a wire that sets off an all out stress response because then we're just a, an animal against a wall in a very defensive stress response and not a lot of fruitful work can happen in that state.   (30:55): So a lot of these therapies really figure out a way of, of kind of working around and not tripping that wire in the first place. I mentioned Somatic Experiencing Therapy, a very body-based therapy. I also mentioned D N R S, which stands for Dynamic Neural Retraining System. Hmm. And that, you know, people do rounds and there's a lot of difference in terms of how you talk to yourself and how much you focus on symptoms. And so all different ways for reprogramming. And then Primal Trust is kind of this newer version of of DN r s that I actually really like the evolution there, which is recognizing that there is a body, there's a, this is just like the true anxiety, false anxiety dichotomy that some things are related to our trauma and some things are related to inflammation and caffeine and gluten. And sometimes we need to discern which one to, where do we need to make changes and where do we need to accept and recognize that it's our nervous system creating our symptoms.   (31:52): Okay, thank you for explaining that. And if, if someone also suspects that this, they might be a candidate, how do they find someone who's actually skilled at working with trauma?   (32:04): Yeah, so if you're wanting to do therapy around trauma, it's really important to make sure that someone has, I think, self-described as a trauma-focused therapy. Because any kind of therapist, whether it's a psychiatrist, a psychologist, a licensed mental health counselor, family mari, marital therapist, basically if we're not trained and I'm not right, if you're not trained in, in trauma focused therapy, then what you do is you do talk therapy. And talk therapy is not only often ineffective for trauma but can be actively unhelpful, can be retraumatizing. And so I think it's critical to work with one of these less verbal, more limbic based modalities. And so look for those words on someone's website. And if you wanna start by doing something on your own, if you kind of have the safety and the leeway to do that, something like Primal Trust is a good place to start. This is something you can do for yourself and there are support groups you can join, there are coaches you can work with and that's a really nice system. And if you're not finding the perfect word of mouth trauma-focused therapist in your area that's affordable and taking new patients and working with your insurance, starting with something like Primal Trust is a great, is a great place to start.   (33:13): Awesome. Thank you so much for sharing those resources. We have to talk about this topic before we wrap up, so hopefully everybody listening will give us a little few more minute leeway. This idea of being off your path and what is your path and how does that create anxiety? That was a huge part of my story and exactly what you described, Ellen, where I had gone into medicine because I knew I wanted to work with women and help them with their health. And I said, well how, what will gimme the biggest toolbox in order to do that? So of course I went and got my medical doctorate and then was disillusioned when I was in practice that exactly what you said, I started saying, are we really helping anyone? We're harming people. And that was off my path, but I didn't know what to do about it and of course had my own health challenges so that discordance created this anxiety. So I'm wondering if you can talking, talk about that a little bit.   (34:09): Yeah, I mean and it's, it's interesting I think even how both of us, I've never thought about it this way before but in a meta way getting off our path was a very critical part of our path . And so go figure, you know, it's just giving people permission to slow down, get still and just tune in like how are we doing? Like not like are your parents approving of what you're doing? Do your friends, are they impressed by it? How's your bank account? But like how are you really doing? What are your values? What kind of life do you wanna live? What makes you feel fulfilled? And is that happening or are you on track towards building a life where that is happening? And if you feel like you might be way off course, we have a world that gives us a lot of junky values where it tells us like here's what you should be striving for, have this kind of skin and this kind of car and this kind of money and this kind of impressive job and this kind of attractive partner and have these perfect kids.   (35:05): And you know, it tells us, here's what Instagram is telling you what we like, you know, literally what we like, what get gathers likes and who is to say any of that is what fulfills you or what feels right or familiar for you. And so I think it's just so important to step out of the framework and the conditioning that we've all inherited and just know for yourself what is right for you. And then make sure that you're actually on the path towards building toward that if you don't already have it. And it's certainly not moving actively in the wrong, wrong direction. And so this sometimes has a lot of inconvenient truths, it can blow up our lives, right? You can feel like, you can feel like you just gave 10 years a lot of student debt, blood, sweat and tears to medical trading and you're like, holy, I'm harming people.   (35:52): What the hell did I just do . And so I think that I love my friend Brit Frank, brilliant therapist and she says, choose your hard. And there are these moments when you realize you're off your path and you're like, it would be really hard to get back on a path and it would be so much harder to live the rest of your life this far off your path. And so sometimes we really do have to choose that short-term, really hard blow up our life change to get on our path. And I will be the first to admit it is scary and difficult to do this. But it has to be a, a dance where you're constantly checking in with yourself and from a place of radical self-love and self-worth and also self-love and self-worth that helps guide us back. But also, and this one's big and sometimes harder for us to realize this is my worldview.   (36:38): It doesn't have to be everyone's but a recognition that we have a unique set of gifts and perspectives and insights and talents that we have to offer this world. It's a contribution that we only us can uniquely make. And I think I have a lot of friends right now, they're coming to me and being like, how do I change my career and do something more meaningful? And they feel like, how would I have the audacity to think I could be an artist or I could be a healer or I could be a writer, whatever it is. And I think the question is really like how could you have the audacity to think that you should suppress these gifts? Like this world assigns you a mission, we desperately need you doing that work. Who are you to block that from being manifest in this world?   (37:22): Oh my God so beautifully said. It reminds me of Maryanne Williamson's. I think it's in Return to Love where she says like, you know, it's not our darkness that scares us, it's our light. And who are we not to express our light? And that's really one of the reasons that I do what I do is because I think some people are only gonna hear it from me. Some people are only gonna hear it from you Ellen, right? So if your unique voice is missing from the choir that's singing the song of true health and healing, then there are women and men who aren't gonna hear it and they're not gonna get the memo. But you listening, you're so lucky cuz you are here and you heard it from Dr. Ellen yourself. So for me, a key part was being off the path and I didn't know, I knew I was on the wrong path, but I didn't know what the right path was.   (38:15): And through a series of synchronous events, the universe conspiring to get me on the right path, you know, I got there. Unfortunately, I did have to blow up a lot of things in my life and I'm all the better for it. So yeah, choose your heart. I love that This has been so rich and so wonderful. I am so happy to have you here. I'm so, if you're listening, you just got a huge big gift to hear this woman share her brilliance and her journey and I so encourage you to get her book. She has a free gift free, we're gonna tell you about that. The link will be in the show notes. So tell them about your free gift, your book, where to find you online.   (38:56): Sure, yeah. At one point you were asking like, you know, if you go in, if your doctor's asking you like, well, you know, you're feeling like what does white gut have to do with my mental health? I was just thinking like , the only way I can summarize that is the two 50 pages of my book that are like, here's what your gut has to do with your mental health and here's what your thyroid and your nutrition and your hormones and your caffeine consumption and alcohol and so on and so forth that a lot of that's not fun. Like the chapters on alcohol and caffeine, everybody's least favorite chapters but impactful, right? Nonetheless. So my book is called The Anatomy of Anxiety and it really details this concept of true anxiety and false anxiety and, and how we can work with both and experience less anxiety, but also to fuel, let that purposeful anxiety, fuel purposeful action. My free gift is, I think it's called Dr. Vos Four Keys to Health. And it's like, it's the one page version of my book . I said my best to make it concise if people wanna interact. I'm pretty active on Instagram. I'm at Ellen Vora, md.   (39:55): Awesome, thank you so much Ellen. Any last words you want to offer? Everybody listening before we go?   (40:04): I think in addition to everything else we've covered, if there's two things that Trump all like everything, how we support our mental health, I think on a physical level at sleep, if you could focus on only one thing, it's prioritizing better sleep, which in the postmenopausal or perimenopausal body is always its own special tricky journey. But there are things we can do That's chapter five of my book. Even though perimenopausal sleep is is tough, there's still things we can do to support it. And then I think community on the psychospiritual end of things, if you could choose only one thing that trumps everything else, it's just prioritizing, making sure we're actually connecting with the people that fill us up. And it's hard in modern life, but it's really worth fighting for.   (40:47): So important I call sleep the nectar of life. , I preach it all the time, but now I realize I forgot to ask you such an important question. So if you'll allow me one more. You know, this time of life, midlife and beyond, I think, you know, I think it's so the Dai Lamas quoted as saying that the western woman will save the world and I think it's the western menopausal woman. Mm. And I'm wondering apropo, our que our conversation about life path and blowing up your life and switching your path , and I see so many women who are stuck in these lives that they've realized they're not really in alignment with, whether it's a marriage or a job or a career and they wanna make changes. I'm just wondering if you have any insight or or words of wisdom for them about, you know, I can't remember and maybe it's in the book of Thomas, in the Bible it says, if you bring forth what is within you, it will save you. If you don't bring forth what is within you, it will kill you basically. That's my paraphrasing. Yeah. Can you speak to that?   (41:50): Oh, I love this question. I mean, I think about menopause. Let me see if I can do this in like less than an hour. . So I think about, I don't know if you were taught this, I think I was actually taught this undergraduate and not medical school, which is that menopause is this oddity evolutionarily because it's by definition post reproductive. So it's very hard for us to select four genes that make for a better menopause. It doesn't work for survival of the fittest because even if somebody did have a mutation that gave them a better menopause, then you know, it dies with them and there's no way for them to have had a more successful reproductive life for having that gene. So in a way the body reacts in a way that would be adaptive to something that happens in the reproductive life. And so in many ways that crash in hormones, if it resembles any crash in hormones in our reproductive years, it's actually the postpartum period.   (42:39): So in some sense, the way our body reacts in the menopausal years is what would be adaptive in the postpartum period. You should mobilize calcium from your bones to make breast milk. You should radiate heat to keep the baby warm. You should have very superficial sleep so that you'll wake up if you hear the baby cry. And it's like, well that's all well and good if you have a newborn. And man, is it a bummer if you're in your forties and fifties and you're just trying to live. But I think that it comes with it, this concept of it's a bit of a rebirth, but there isn't a baby. This is a rebirth of a a different and in certain ways truer version of ourselves. And I think that estrogen is the hormone that helps us keep the peace. Because in primate populations, the more interpersonally effective you are, the more reproductive successful you are.   (43:25): Estrogen makes us say yes and nod and smile and suppress our own needs in favor of other people's. And that's fun, but it's not necessarily our deeper truth. And so we have a cultural attitude, which is that menopause is unfortunate because we don't value wisdom and age and we only value youth. And this is a whole other problem. But can we reframe the whole dang thing to realize this is a rebirth when we have waning levels of estrogen and we no longer are hormonally programmed to keep the peace and suppress our own needs in favor of other people's needs. This is a rebirth where we are the baby, where we get to say, it's my turn and here's my truth and here's what I know I want and it's gonna ruffle some feathers and not everyone is gonna like this. And that no longer really matters to me.   (44:16): , I love that. Oh my gosh, that is spam. Okay, it's gonna take me like a week to unpack what you just said. That was amazing. I hope you all heard that. If you need to listen to that again, because that's just so insightful and revolutionary and I love it. Thank you again so much for being here. Thank you for sharing just your brilliance and beauty with everyone. I hope you will take action listeners from what you have heard today. You know, always I, I know I beat the drum of the sleeping, the nectar of light, but it really is. So go do that and get yourself pooping every day and give yourself a high five when you make a nice Nike Swoosh in the toilet . So this and more information on how to get your hormone today. We'll have another great rest for you next week. Thanks so much for joining me and until next week, peace,   (45:15): Love, and the   (45:16): Hormones y'all.   (45:17): Thank you so much for listening. I know that incredible vitality occurs for women over 40 when we learn to speak hormone and balance these vital regulators to create the health and the life that we deserve. If you're enjoying this podcast, I'd love it if you'd give me a review and subscribe. It really does help this podcast out so much. You can visit the hormone prescription.com where we have some free gifts for you and you can sign up to have a hormone evaluation with me on the podcast to gain clarity into your personal situation. Until next time, remember, take small steps each day to balance your hormones and watch the wonderful changes in your health that begin to unfold for you. Talk to you soon.   ► Get a FREE copy of Dr. Ellen Vora's "4 Keys to Health." - CLICK HERE.   ► Feeling tired? Can't seem to lose weight, no matter how hard you try?   It might be time to check your hormones.   Most people don't even know that their hormones could be the culprit behind their problems. But at Her Hormone Club, we specialize in hormone testing and treatment. We can help you figure out what's going on with your hormones and get you back on track.   We offer advanced hormone testing and treatment from Board Certified Practitioners, so you can feel confident that you're getting the best possible care. Plus, our convenient online consultation process makes it easy to get started.   Try Her Hormone Club for 30 days and see how it can help you feel better than before.   CLICK HERE to sign up.    

26th Jan: Crypto & Coffee ☕ at 8

Drop 1: swoosh, a Nike na web3 https://www.fastcompany.com/90809804/nike-dotswoosh-will-sell-nft-shoes-starting-under-50 https://www.linkedin.com/posts/the-blockworks-group_nike-is-launching-a-web3nft-platform-a-activity-6998680085876621312-ALj8 Drop 2: LBRY e a SEC https://cointelegraph.com/news/sec-wins-lbry-case-but-the-victory-may-have-little-impact-in-the-greater-cryptoverse Drop 3: gov.br Hackaton para tokenização de patrimônio da União https://www.gov.br/economia/pt-br/assuntos/noticias/2022/novembro/abertas-as-inscricoes-para-o-hackathon-web3-2013-tokenizacao-do-patrimonio-da-uniao .. USDC via Apple pay https://www.circle.com/blog/apple-pay-is-now-available-on-circle NY Fed CBDC pilot https://www.newyorkfed.org/aboutthefed/nyic/facilitating-wholesale-digital-asset-settlement Transfero anuncia BRZ na rede Solana https://www.linkedin.com/posts/claudiojust_brz-solana-blockchains-activity-6998035372416876544-4vWy Man U lança fan tokens na Tezos https://alexablockchain.com/manchester-united-to-launch-tezos-based-digital-collectibles-nfts/ Binance lança NFT do Cristiano Ronaldo https://twitter.com/binance/status/1593531587337113600?t=idrgjm3BZNBmV0UicfgR0Q&s=19 zkSync lança novo client para facilitar desenvolvimento de projetos https://twitter.com/zksync/status/1592549624643870720 Plug and play lança aceleradora de projetos crypto em parceria com Visa e outras companhias https://www.plugandplaytechcenter.com/press/plug-and-play-to-launch-crypto-and-digital-assets-innovation-platform-with-visa-allianceblock-the-inx-digital-company-igt-and-franklin-templeton/ Skol Beats entra nos NFTs pelo funk com Lumx Studios https://forbes.com.br/forbes-tech/2022/11/marca-beats-entra-no-universo-das-nfts-e-incentiva-a-cultura-do-funk/ Itaú vai lançar custódia cripto em 2023 https://www.criptofacil.com/itau-fara-custodia-de-bitcoin-em-2023/ BC espanhol emite licença para Bitstamp https://cointelegraph.com/news/bitstamp-gets-a-crypto-license-from-the-bank-of-spain Bob Burnquist lança ingressos de experiência em NFT da Tezos para a Imagine Skate Tour https://twitter.com/bobburnquist/status/1593676030245576705?t=b4g3i8zutUcf8KcTkV2kkg&s=19 Mercado Bitcoin lança sua primeira comunidade web3 https://discord.gg/gqfdymjRXa .. Meu conteúdo em inglês https://bi.11fs.com/ --- Send in a voice message: https://anchor.fm/blockdropspodcast/message

The KiddChris Show - 09/28/2020- New radio prank calls featuring Allie and Connie.- Connie calls in to chat!!- 'Can I Sue' with Stuart W. Penrose- How much the woman was paid for the Nike Swoosh design

Nike sues StockX over use of Nike Swoosh on their NFTs Karafuru NFT is super hyped and mints over the next 48 hours!

Willy Wonka's Golden Ticket, a Stairway to Heaven, and the Fight of the Century.See omnystudio.com/listener for privacy information.

The Covid-19 pandemic has ravaged all major economies, including India's. The country's Gross Domestic Product contracted by 7.3% in 2020-21. How the economy will recover from here on is a matter of debate.  Economists say that recovery after a recession can come in five different shapes – V, U, L, W and K. They are named after how each recovery would look when plotted on a graph. A V-shaped recovery is the best-case scenario, where the economy bounces back immediately after a sharp decline to go back to its pre-recession level in less than a year. The rebound can be bolstered by appropriate fiscal and monetary policies.  In a U-shaped recovery, also described as the ‘Nike Swoosh' recovery, the economy experiences stagnation for a significant period of time after declining. It then rises gradually to its previous peak. This means the recession lasts longer, causing job losses and erosion of savings.  The L-shaped recovery represents the worst-case scenario. Here, the economy fails to regain its peak GDP even after several years. This has the longest recession period among all shapes. The downturn and the slow revival sometimes lasts indefinitely. Also called the “double-dip recession”, a W-shaped recovery sees an economy staging a brief comeback only to fall a second time. This scenario breaks consumer confidence and enters the full recovery period that can take up to 2 years. The economy will witness two recessionary periods.  The K-shaped recovery is a new term that economists have created to describe what is happening with the Covid-19 pandemic. According to one analysis, the Covid recovery path branches into two different directions. Large-cap companies and public-sector enterprises with access to government support and central bank stimulus packages will help some areas of the economy recover faster. The small and medium companies, along with blue-collar workers, are left out of the recovery process. The divergence between these two groups is represented by the two diagonal lines in the letter K. Such a recovery takes place when different parts of the economy recover at vastly different rates.

They are NOT Myths...logos can cost more than Houses, Mansions, even a whole damn Island! From the iconic Nike Swoosh to the broadcasting giants across the pond at the BBC, this week The Angry Designers rant about the ridiculous stories behind some of the world's most expensive logos, as well as answering the question – what is it exactly that makes a logo so damn expensive?On this episode, the bearded beasts cover:- What is it that influences the cost of a logo?- The origins of a few of the most recognizable (and eye-wateringly expensive) logos- Why the hell are some logos so expensive?WARNING! This episode comes with some shocking price tags that may just leave you speechless. Listen with caution…

The Nike swoosh is one of the most iconic logo designs of all time, recently voted 9th most recognisable logo on the planet, it is worn by some of the sporting world's most notable players and champions. You'd think it was created by a global brand design agency - but it wasn't, keep watching to find out about the real brand story behind the Nike Swoosh. In this episode, I go over the Nike logo history, explain what makes the logo so iconic and what you can take away from it to use for your business.------------------------Brand Building CourseIf you are looking to build an existing brand in 2021, start a side hustle or launch a completely new brand, we have put together a course that can help you to:- Lay a foundation for your business to grow from- Define your unique brand and what makes you different- Define your target audience and audience segments- How to use your positioning and differentiation strategy to your advantage- Help you to stand out from the competition- Unlock your brand's full potential- Helping you to name your brand/products or productized services- Define a compelling brand personality using archetypes- Create a memorable, Iconic and Impactful brand- And moreSign up now and get your brand off to a great start - http://bit.ly/2Zw5dos---------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00Support the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos

Rocking a good old plain white shirt is cool, but a white shirt with the Nike ‘Swoosh’ on it? A hundred times cooler. A great brand design means so much more than a sight for sore yes—it’s the easiest way to establish your brand, drive your conversion rates, and invite 5-star product reviews.  Think Steve Job’s bitten apple or the golden arches of McDonald’s. Joining me today is Miriska Harris of Outlinematic. Her company is a consultation and design firm that’s dedicated to brand design, whether it be your official brand logo, lifestyle images for your products, and or package inserts. In this episode, we’ll be talking about why brand design matters, tips and best practices to make your designs stand out, and which aspects of your e-commerce business you should be infusing with great designs.  Timestamps: What Outlinematic does - 3:34 #1. Your Brand Logo - 4:28 #2. Packaging - 9:09 How updated packaging designs drove our revenue  - 12:11  Tips in creating awesome packaging - 14:18 #3. Inserts - 18:33 Thanking customers and getting product reviews through inserts - 19:26 #4. Product Images - 22:28 Best practices for listing images - 24:25 #5. A+ Content (EBC) - 29:46 It was great having Miriska on the show, and her insights into brand design is invaluable. Make sure to check out Outlinematic’s services over on their website or shoot them an email at info@outlinematic.com. If you want to get a copy of the presentation that we were talking about in the episode, just email us at support@ecomcrew.com. By the way, our next free public webinar is coming on the 14th of April. We will be releasing more details about it in the coming episodes, so be sure to subscribe to the Podcast to stay up to date. Did you enjoy this episode? Leave us a review over on iTunes to let us know!  Until the next one, happy selling!

Bruce Norris is joined this week by Doug Duncan.  Doug is the Chief Economist at Fannie Mae.  He is responsible for managing Fannie Mae's Strategy Division and Economics & Mortgage Market Analysis Groups. In this leadership role, Duncan provides all economic, housing, and mortgage market forecasts and analyses, and serves as company's thought leader and spokesperson on economic and mortgage market issues. See full video and resourcesBruce and Doug will discuss the economy and how the Corona-virus has, is and will continue to impact Americans.  Are we in a recession and what kind of recovery will we have?  V shape, W, Square root?  Nike Swoosh?  Don't miss this week's show.The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.Video LinkRadio Show   

In this episode of Millionaire Mindcast, we have the dynamic duo back in the building. Matty A. and Ryan Breedwell dive into the market recovery today. Is the marketing looking like a Nike Swoosh symbol or is is it more of a Sharp V? One way or another, the market is on the way UP. Why? Tune in to find out!. Enjoy! Enter giveaway @ Go.MillionaireMindcast.com Text us at @ 844.447.1555 Episode Sponsored By: TheRichLifeStore.com Questions? Comments? Do you have a success story you would like to share on the show? Send us an email to Questions@MillionaireMindcast.com

EP223 - Covid-19 Deep Dive Episode 223 is deep dive into the retail impact of Covid-19 pandemic over the next 18-24 months. COVID-19 TIME MACHINE Covid-19 is a time machine, propelling commerce five years into the future. New Behaviors: Shift to Digital Brand Agnostic Pantry Stocking Nesting Health & Safety Recession Changing Retail Landscape How Will it End Don’t forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 223 of the Jason & Scot show was recorded live on Thursday, June 18th, 2020. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Transcript Jason: [0:24]Welcome to the Jason and Scott show this is episode 223 being recorded on Thursday June 18th 2020 I’m your host Jason retailgeek Goldberg and as usual I’m here with your co-host Scot Wingo. Scot: [0:39] Hey Jason and welcome back Jason Scott show listeners Jason I know you have been doing non-stop 12 hour a day zooms to help your clients understand the impact of covid and we thought that since most of our listeners are kind of now and what I would call and falling state so there their local environments are hopefully opening up and they’re getting back to little bit of a normal see if you will I’m excited report I’ve had a haircut that was those very delightful we thought it’d be a good idea to start looking at the pandemic and what it’s going to mean for retail and e-commerce and we’re fortunate enough to have you as the co-host on the show because this has become an area of expertise with you because you’ve probably literally talked to hundreds of folks about it so I’ll point out that your clients pay somewhere around a bazillion dollars for this so again our listeners get this information for free which is great but if you’re if you’re kind of Jason still pay the bazillion so you can keep podcast going and as I’m a couch Economist and Avid CNBC Watcher so I’m kind of excited to hear where you land on the shape of the recovery I’m sure we’ll get to that so this show we’re skipping news and this is going to be a deep dive and the title is deep dive post pandemic impact on retail so with that set up I’ll turn it over to you Jason. Jason: [2:07] Wow Scott that was a like I feel like I was supposed to have the announcer voice of us that’s impressive you know. Scot: [2:14] Ben it’s taken 223 episodes. Jason: [2:17] Yeah I think most westerners are career that you can pretty much do all of my roles like you’ve said you’ve stolen happy conversing before now you stoled my like fake radio voice. And like just to remind any listeners that don’t know as well, I talk all day long about covid impact on businesses you actually run businesses that have been impacted by covid so I feel like there’s a pretty valid perspective there as well. Scot: [2:47] It’s a yeah I’m a little bit country here little bit rock and roll. Jason: [2:50] Exactly and I’m regretting that we didn’t make this a live video show because we both got haircuts and we’re looking good I feel like we were camera-ready. Scot: [2:58] Yeah next time. Jason: [3:00] Yeah something that’s what we call a teaser in the bids for the. For the audience at home what for that next video show to see that Jason and Scott’s new deuced so jumping into the deep dive. I’ll give away the plot in the the first minute of the show my perspective. Like that’s really formed from talking with o over a hundred clients retailers and Brands about the various impacts they’re seeing an expecting to see from this is that covid really isn’t. Creating some dramatic new behaviors or fundamental changes to have people shop what it’s really doing is dramatically accelerating. Trends and behaviors that we were already starting to see of all so I’ve kind of landed on this metaphor of a time machine and essentially my premise is that covid has. Pushed us five years forward in five minutes and so what we’re all dealing with now is ordinarily we’d have a nice graceful ramp for all these changes and now we’re having to deal with the very abrupt version of them that we’re getting. [4:14] And so with that being said I like to break the impact down into three big buckets one bucket is. Customer behaviors that have changed as a result of shelter-in-place so we’ll talk about that first, the second bucket is the economic impacts of covid and how that changes shopping Behavior so we can talk about that, and the third big bucket is how the competitive landscape for Brands and retailers have changed and how that potentially impacts all this and then tie it up in a nice little bow talking about how it’s all going to end, and how it might play out and you and I can debate our premise are various premises about the shapes of the recovery. Scot: [4:58] Yeah we’ll call that alphabet soup. Jason: [5:00] I like it. So let’s start with the new behaviors the First new behavior that we’ve seen as a result of covid or acceleration of a trend that we were already seeing to me is the most. Universal and most prominent and that’s the shift to digital that. You know fundamentally we’ve seen a way higher adoption rate of digital shopping experiences so in categories that were already well penetrated, we saw the percentage of penetration go up, in categories that were not very well penetrated like grocery we’ve seen like significant penetration and we’ve seen a lot of new customers come into the digital echo system. Couple of data points to kind of make this real for people like if you everybody has a slightly different definition of retail and therefore slightly different numbers, Forrester would have said Pre-K covid 16 percent of all retail was e-commerce and based on their April data 25 percent of all retail spending was e-commerce, so before covid ever hit the forecast, for that digital penetration would have had 25 percent penetration in about 20-25 so five years from now we saw it in April now. [6:21] Totally open question whether that’s permanent does that revert all the way back to 16% or does it partially revert somewhere in the middle I’ll be curious to get your your thoughts on that Scott but before we do that I just a couple of other similar data points, Bank of America there they’re steady 16 percent digital penetration pre covid, 27% digital penetration in April. Brian Cornell the CEO of Target talk to enter F this morning he said that he felt like it was, covid was accelerating digital adoption of their platforms by three years. [7:03] And the one that I think is most interesting Forester has this really interesting data set that they use called digitally influence sales and so what that is is. Hey of Sixteen percent of sales are online there’s another 37 percent of sales that happen at a cash register but you used your mobile phone to decide what to buy so you use Google Maps to find the store and the hours you read reviews on, Amazon you went to the manufacturer’s website to read about the ingredients in the product, and so you add up the e-commerce sales in the digital influencer sales and pre covid Forrester would have said 52 percent of all consumer spending was digitally influence, and of you kind of run the numbers mid covid where we are now that would be 70% so so that’s the kind of, shift to the digital channel that I’m seeing and I guess a Scott like does that surprise you at all and do you think it’s. Likely permanent or what’s your forecast. Scot: [8:05] There’s something so you’re a fan of the Forester day that I haven’t looked at that I saw a JP Morgan report and I’ve been trying to get the underlying data but it kind of it was in the context of raising the price targets for a bunch of companies and essentially saying hey we thought the US was kind of on a track to 30% kind of, e-commerce penetration now we’re going to raise that to 35 to 40 so to your point we’ve accelerated pretty dramatically through there and then they called out some categories so like obviously grocery has been like hugely impacted by this and I think that’s going to stick it is the big question right as you know how far is the pendulum going to swing back you know and then this also ties into the shape of the recovery and what happens with the pandemic if if this thing’s around for years then that’s going to drive it if there’s you know some kind of a either treatment of some kind or it’s very much for a. Jason: [9:06] Therapy or vaccine. Scot: [9:08] Vaccine vaccine then that could cause the pendulum to swing a different way so it makes it hard I think, I kind of try to put myself in the shoes of our listeners you know what what do you plan for I think you got a plan for you know, how do you get your company to 30 to 40 percent and if you don’t get there you have to have a plan for that you kind of have to keep a leg in both world because it’s hard to know what’s going to happen. Jason: [9:33] Yeah the phrase I have uttered more than any other phrase in the last two months is called scenario planning yeah and that’s basically it right like like what are we going to do about these digital penetration numbers we’re going to do scenario planning and we’re gonna we’re gonna have a play for for that that shifting permanent we’re going to have a play for partial regression in you know the same story what are we doing for Holiday right are people gonna travel and buy gifts or are they going to send their kids out on Halloween like they’re all kinds of. Unknowables right now so scenario planning is a big part of the mix. Scot: [10:08] The thing I find most interesting is I agree that all the stuffs accelerated but what’s actually decelerated and I would argue apparel has just like taken it on the chin and I don’t know, you know I don’t know how to percent why because I guess if you’re Sheltering in place you don’t need new clothes so I guess that’s a factor but does this indicate that. Maybe that category doesn’t get as High online as we thought because people need to go out see it touch it try it on it’s hard to separate out the inability to get in a store from the being sheltered in place so that one’s one that felt like it went backwards and everything else accelerated so yeah it’s a tough one. Jason: [10:51] So I my art so I would argue the my premise that covid is accelerated all these Trends is equally true for apparel because I would say that there was a pretty significant trend, before covid, that apparel sales was decelerating and there were a bunch of headwinds against apparel right and a couple of them, quality apparel is less expensive like there’s all these stats that that most people have about the same amount of clothes in their closet they always have but they had to invest, significantly Less in them than they did in 1990 for example, um the bifurcation of the economy is people have spent more on Healthcare and more on education the category of consumer spending that’s most gone down is apparel, so that has kind of worked against them nobody pre covid, everybody was going from to wardrobes a work wardrobe in a casual to one work wardrobe and so that was hurting apparel and free covid, like if you go back to the 90s there was this Cadence that we were used to wear tastemakers had this big fashion show in Paris. [12:02] And it generated a buzz and they had the world’s slowest supply chain that then took like nine months to make all the clothes and get them out in the market and and like the hole, the whole apparel industry was based on these global fashion trends that turned every season, and increasingly none of that happens anymore people are way more likely to be influenced by their favorite micro influencer on Instagram than they are by the Paris fashion show and the weed time from, design 2 shelf is like 6 weeks for most apparel and, they’re just wearing a global Trends and so a lot of the old-timers in apparel where like oh man you know we’re just having a horrible low wool because there hasn’t been a new trend in a while and as soon as the new trend comes as soon as skinny jeans come back we’re all going to make money again, and I used to say bad news there’s not going to be a new trend ever again what they’re going to be is a thousand simultaneous trends that are each. You know I’m not smaller a lot meant of demand so all of that was I would argue is already happening to apparel and then you put that that super Badness in the time machine and fast forward it five years, and apparel is more bad like I would argue malls is the same thing we talked a lot about how they were decreasing in popularity, covid is accelerated there decrease in popularity. [13:26] And then you put those two Trends together and there’s an awful lot of people that sell clothes in malls that’s just not an awesome business right now. Scot: [13:34] The other one interesting exception seems to be athleisure specifically Lulu Lulu Lemon so you know their stock is just kind of hitting a new high every day so they seem to have, been relatively immune and or enjoyed the acceleration factor in the fashion category. Jason: [13:51] Yeah yeah no I think that I think that’s generally true I think they’ve taken a hit and covid as well but I think they’ve largely been the winner in. [13:59] And that the sort of apparel head wins, I would point out like so I am advising clients that while we should scenario plan for this that it’s a safe bet that a significant chunk of this digital penetration is permanent like I’m, I’m very confident it’s not going to regress to pre covid levels the, like the couple of points I think about are SARS in China in 2002-2003 was very similar to covid now like a bunch of five tier 1 cities in China had shelter in place holders and tooth in late 2002, retail sales fell off a cliff, and two companies Ali Baba launched a b2c e-commerce site after the shelter in place orders were put in place so, Ali Baba was a pure B2B company when SARS hit China, and they pivoted B to C or C to see when. [15:01] SARS impacted them and in the same way JD.com was a brick and mortar retailer that was selling CD-ROM drives out of bazaars and had no e-commerce sales and they started selling their inventory on WeChat, once arse kicked in and you know just two years later Ali Baba sold 1.5 billion dollars b2c right like China rapidly adult adopted e-commerce because of SARS, and never look back like before covid China was at 38% e-commerce penetration and so in some ways. [15:32] The same thing is playing out now and particularly in new categories like you mentioned grocery. [15:38] Pretty under penetrated before covid like depending on how you count maybe three or four percent of Us sales were digital its, again depending how you count 11 to 14 percent right now but what’s most interesting is the majority of those customers are first-time digital grocery Shoppers they tried it for the first time because of covid and. That you know they’ve on-boarded to the new these new skills and new experiences and it’s a good bet that a big chunk of that will stick. The counter-argument Scott though is, that nobody was in a position to plan for all this demand so we all like are delivering the absolute worst digital experience we’ve ever delivered like websites are following down delivery Windows suck service levels, shipping accuracy socks in so there’s a little bit of like hey whatever percentage of customers you would have you know got to become permanent new customers. In normal times the percentage is likely to be lower now just because the the experiences is suboptimal. Scot: [16:47] Yes so does that are you arguing that maybe those bad experiences actually make it not stick. Jason: [16:55] For some so I think that that reduces the the amount of grocery that will stick I still think grocery is going to dramatically stay forward so if it went four percent if it peaked it. 14%, it might revert back to seven or eight percent partly because of those experiences but then I could tell you those Grocers are going to, having met those customers and collected data on those customers they’re now going to market the heck out of try us again when we have a better, service level and better experiences and another phenomenon because. Digital is so much more significant and at the same time digital grew and became way more significant, brick and mortar had this huge temporary low as most retail had to shut down so so digital temporarily became a way bigger percentage of the total sales for a bunch of Brands and retailers and guess what they all did, they all got more serious about digital right like the joke in our industry is you know the VP of e-commerce at any brand. Got like hired and was you know heavily recruited by the CEO and told how important their role would be and how they you know have a seat at the table for all the future decisions in that brand and in most cases that. First day of work was the last time that the VP of e-commerce ever saw the CEO. Because you know things went back to normal and now all these vp’s of e-commerce are telling me that the CEO is literally sitting in their office all day. [18:23] And so what does happen then is you start investing in digital you start you know doing more things and it it’s sort of a self-fulfilling prophecy a little bit as, as it gets more awareness from more stakeholders at all these businesses that that facilitates its ticking. Scot: [18:42] Yeah one one observation and I think we’re a little bit ahead of you guys so we’re in North Carolina and you’re in Chicago. Jason: [18:49] Your head of us in most things. Scot: [18:51] And opening up yeah the retail experiences of taken a huge step backwards so, you know my wife needed something for from Container Store went to the store there’s a line to get in because they’re severely limiting the number of people that can go in there, and then when you go in to workers in the store the store is understaffed which I’ll pull a Strokes on and then they’re having to do curbside pickup and help people in the store and, they’ve been doing curbside pickup for three months so they’re favoring that over the people in the store so the store experience, no yes we’re not having great digital experiences but the store experience is like 30% even worse than it kind of was before so then my wife had to get something else and she just did online curb pick up and it was actually. [19:38] They had she was able to get her item and cut the line and some sleep it’s almost like mobile ordering at Starbucks right now where you didn’t have that dichotomy before it most places the online experience was dramatically worse than the insert experience it seems to flip it’s anecdotal at this point, the Asterix on hiring is we’re in this really weird environment and we’re really struggling with this my company spiffy. That we can’t hire people so in Employments crazy but no one will come to work in this kind of we have what I would call that kind of how early retail type employee that’s Buffy that are our technicians. They’re making twice as much on unemployment than they are in jobs so there’s there’s they’re making a smart economic decision too, you to take care of that so it’s gonna be interesting I think through July you’re going to have these really bad retail experiences so online. I think you’ll see it at least continue and through July to have a better customer experience. Jason: [20:35] Yeah I think there’s a lot of aspects to that that labor thing a bunch of retailers have discovered the loophole in the tax code on that problem. So it’s bring back employees under a job share. And so under a job share you the employee gets less hours you pay the employee you know for the last hours but they’re still eligible for a prorated portion of their State’s unemployment. But they’re eligible for a hundred percent of the federal subsidy on unemployment. Scot: [21:09] We see jobs are just part-time not full-time sorry. Jason: [21:12] Yeah but then there’s and I I’m not advocating this I’m not a Tax Advisor and I. Scot: [21:18] Jason guarantees this orc. Jason: [21:20] I understand it but there’s something specific about this debt and this is the loophole that I imagine will get closed or it won’t matter because the program will end in July but. There’s something special like if you just cut back someone’s hours then everything gets prorated but if you, chain there’s some formal status of a job share where two people are sharing a full-time job. That that continues to make them eligible for this Federal benefit that. Scot: [21:49] I’m going to go I’m going to leave the podcast and to look into that right now bye. Jason: [21:54] Working at that and then we’ll start the recording again when you come back welcome back Scott so get spiffy just got a bunch more employees it’s amazing. Scot: [22:02] We just implemented a job sharing program. Jason: [22:04] I like it congratulations people give value and they pay the billions of dollars that’s all I’m saying. That aside you’re seeing everything like Walmart is Shifting stores to self checkout only which would obviously have a substantial impact on the labor required to run a Walmart store, Target just permanently raise their minimum wage to $15 an hour to try to get more important like they’re all these interesting. Second-tier effect because of the labor issue so you’re absolutely right to point that out. I want to Pivot though so the digital is a huge deal it’s top of mind for most of my clients when they’re talking about the. [22:45] The systemic changes as a result of covid you know is this shift to the digital channel and what the ramifications are. For a lot of brands that means man we should be investing more in digital marketing right and so I think you pointed to a L’Oreal article that came out this week talked in and they talked about how we went from 50% of our spend. On digital the 80% of our Spin and got a great Roi because of that’s now where the consumer is that’s the front door or the brand experience, but speaking of brand I want to Pivot to the second Trend which is a little bit of a Debbie Downer for a lot of my clients we’re seeing customers have a lot less brand loyalty, um during this pandemic and so that manifests itself in a couple of ways one way is as we’ll talk about later in the in the show we’re in a deep recession and. In a recession people tend to trade down and be less brand loyal but unique to covid or shelter in place. [23:49] Customers have had all these forced product substitutions like you you sent your shopping list to Whole Foods and they sent back, you know they made a bunch of substitutions and in previous times you might not have been happy with those substitutions you might not have even accepted them but during covid you’re mostly like just thrilled to get any brand of toilet paper for example right so you, you ordered charmian and you got Amazon Presto toilet paper in your you just keep the toilet paper and you’re thrilled to get it and there’s some evidence that when people are forced to try all these brands that they didn’t intend to buy that 20% of them stick with the new. So so we’re seeing you know brands have to be more worried as customers get a little more promiscuous, I personally have been tracking, um some of the funny substitutions that have happened and so I have like all these examples of someone ordering like cottage cheese and getting Christmas ornaments ordering peanut butter and getting glue sticks, but my all-time favorite substitution is Tesco in the UK a customer ordered baby wipes and they got a bottle of bells whiskey. Scot: [24:59] Boom nice. Jason: [25:01] I feel like I would order baby wipes all the time if I knew that was a possibility. Scot: [25:04] Yeah I think that’s so that’s a win. Jason: [25:08] So but here’s the interesting thing about that brand promiscuity at the same time people are more open to shifting brands. People are also flocking back. Established traditional Comfort brands in a way that we haven’t seen in a long time right so pretty covid the big Trend in food was I want only natural food I want organic I don’t want any dies in it, and and you know cleaning products for example something I think you know well like everyone only wanted the the organic cleaning products with no quote unquote chemicals and I always put the quotes in there because I’m pretty sure water is a chemical. The now that we’re in covid everyone only wants Clorox right and in fact like. Marriott and United Airlines have brand Partnerships with Clorox and everybody wants Kraft mac and cheese and Campbell Soup, and like they’re all drinking beer in there drinking dad beers they’re drinking like Coors and Miller and like, all of these traditional Comfort brand so it’s been an interesting Resurgence for a lot of those brands. [26:20] So the third behavior that we’re seeing this kind of interesting is this phenomenon I call Pantry stocking. And a couple of people on the internet misheard me and had memes about panty stocking which is a whole different thing. The pantry stocking like the most visible version of this is like everyone rushed out about a year supply of toilet paper early in the pandemic. And that like you know people superficially your I go man I’ll bet you the Procter & Gamble is thrilled to sell all that that extra toilet paper and the reality is that was kind of a bummer for them right because. [27:00] They sold the year Supply in q1 customers aren’t using toilet paper at any significantly greater rate and so they’re going to their comps for the rest of the year going to suck and they sold that you know toilet paper and, high cost will margin environment that you know there’s there. [27:21] They didn’t create any new demand they just like pulled their demand forward. And so there were a lot of products like that but as the pandemic has played on we’ve seen a related phenomenon. People are buying a lot of shelf-stable food items so the the like fastest growing sales item at the grocery store are like dried pasta, canned foods evaporated milk tomato sauces, and they’re buying those things in substantial multiples of what they used to buy and almost across the board in every product category. [27:55] People are shifting the bigger pack sizes. So they’re you know they used to buy 12-packs of soda and other buying cases of soda like all of those sorts of things and so it’s created this this whole new, phenomenon you know you. The big packs didn’t sell that well in grocery stores before and so you know now everybody’s having to change their supply chain to carry more of the big pecs, when they put the big packs on the Shelf they have less room for other products oh so retailers are actually having fewer product facings as they leaned into these big pecs. And the most the funny most interesting thing is once a customer fills their Pantry with Kraft mac and cheese, you now have to run new marketing campaigns to get people to consume the mac and cheese so that they’ll trigger a replenishment event right so, suddenly you have a lot of Brands like leaning into teaching you other recipes and other uses for the products you Pantry show stock and so my premise is I keep pitching this, to the toilet paper Brands no one’s taking me up on it yet but I think we should really be running a Halloween campaign where we encourage kids to toilet paper their neighbors houses. Scot: [29:01] We’re just says The Mummy. Jason: [29:03] Yeah that would work too that’s a good one I’m gonna I’m gonna steal that and it’s. Scot: [29:07] Taco Bell time. Jason: [29:09] But it has become a thing across every category chewy have their earnings call earlier this week and, and they literally cited in their earnings the amount of Revenue which was 90 million dollars that they attributed to Pantry stocking, and they went on record as saying they don’t expect that to Abate so they think that’s a permit this new Pantry stockings going to be a permanent behavior in the customers aren’t going to revert back to, the smaller bags of dog food for example I’m not sure they cited any specific evidence for that but that was an interesting POV. Scot: [29:43] But if you guys spend Pantry stocking. Jason: [29:45] Yeah well yeah so we think our rapid over Pantry stockers just anyway and we live in a condo so arguably like. We don’t have the luxury of space for all of those things but by far the most important Pantry stocking item in my household is jugs of Starbucks iced coffee. Scot: [30:08] This is this is funny there’s a the guy that started Barstool Sports is doing day trading now his name’s Dave Portnoy and he does this thing called. Davy day trading Global DD t– G and he so when the Stock Market opens he doesn’t live stream he’s so it’s like I’ve had 15 coffee then it’s like nine eight it always reminds me. Where the time for some of see you partying 20 coffees so you’re the only person that I could give him a run for his money on his coffee. Weapon stockpile in the coffee over here yeah the ramen Ramen is very popular with my crew. Jason: [30:50] Yeah and are you consuming any of that or did you just put it in the in the stock the pantry and call it a day. Scot: [30:57] We have last I looked we’ve been to a pretty good. Jason: [31:00] Okay cool so the fourth behavior is a broad category I call nesting and this is all the things we’ve learned to do for ourselves for the first time because we’re at home so turns out a lot of people didn’t know how to cook. And have developed cooking skills as a result of covid. You know people belong to Jim’s now they bought peloton’s people like used to go to a salon to get their nails done now they’ve learned how to do their own manicures and pedicures and things like that, and in many cases and we all used to work in an office and now we’ve all learned to work at home, and in many cases we make Capital Investments to support those new habits right so. [31:44] A lot of people stopped at Best Buy on their way home from work on the last day and bottom monitor for their home office and they ordered a comfy office chair. Employers had to buy Zoom accounts for everyone and VPN accounts for everyone and so you know once. All the health risks from covid of abated and it’s safe for everyone to go back to work and there’s no more you know. [32:04] Um barriers the hypothesis is fewer people will go back to work I mean a lot of people go back to work but, we won’t revert to the same level of office work because some people have learned that they can work from home and we’ll just like it better and other people have, Capital Investments that they want to leverage so they’ll work from home or occasionally and all of those behaviors, have created huge winners and losers in the retail economy right so if people drive to work less, the McDonald’s and Starbucks take a huge hit when they don’t stop for breakfast in the gas stations take a huge hit when they don’t use as much gas in the convenience stores take a huge hit because you, you go to convenience stores when you stop for gas so like all these economies shift you know Peloton wins the gym losses based on these new behaviors we’re learning, and the grocery stores for example have a huge vested interest. You used to get forty percent of your calories from restaurants and 60% from grocery stores right now you’re getting 90-plus percent of your calories from grocery stores. They desperately want to lock in as big a percentage as they can so they know they’re not going to get 90 but they’re running all kinds of campaigns to keep it at 70 for example in remind people to use those new cooking skills they acquired so so lots of, um micro battles in the nesting space have you learned any new skill since you’ve been at home Scott. Scot: [33:30] Enough. I kind of wonder how sticky this is going to be the because everyone talks a good game but then what happens in the office environments is you know some I my forte is like a soccer as a service kind of company it what’s happened is the telesales group is wildly inefficient working from home in the sales team so then you have this desire to get the sales team back to work but then now, now your this kind of when everyone’s remote it works but then when you have one set of people at the office and the other aren’t then like whenever you need to meet with like someone in legal you have to do a zoom meeting which is kind of strange, I talked myself into I think like five percent is going to stick but then you know if you read any of the Silicon Valley stuff everyone’s getting rid of every office and they’re never going to use offices again so it’s gonna be interesting to see where we land on that you have a so I’ll plant a flag at 95% we revert to kind of our old behaviors how about you. Jason: [34:36] So the word from home when I think is the toughest to predict and I agree, more people will go back than are necessarily expecting to right now I think it it might be a lower percentage than 95 and I don’t mean because I don’t think it’s binary I don’t think you exclusively work in an office or exclusively work at home I think there might be a lot more people that go to the office four days a week and one day at home now that they’ve learned that they can be semi productive at home but. And I can certainly tell you in my industry it’s going to be funny like one of the biggest expenses in my industry is travel right so like while there’s all these negatives like one thing I’m sure the CFO is thrilled that right now is, the tiny amount of money he’s paying to the Airlines and hotel Industries the. [35:24] And so I think you know there’s going to be some some natural inclination to sort of continue the virtual work, in this like agency model but then here’s what’s going to happen over time one agency will decide to travel to the client site for the pitch while all the other people pitch remote. And when that agency wins every other agencies going to be like oh they had a slight Advantage from the human internet you know and suddenly everyone’s going to be back on planes and it’s pretty you know it’ll it’ll eventually, get back to the old rebel so I sort of them with you on the work at home I spent a lot of money on a gym and we bought a Peloton bike and like we’re not sure we’re going to renew our gym membership right I think stuff like that is going to be a lot more calm. Scot: [36:10] Absolutely agree. Jason: [36:11] The cooking one is another interesting one like what like you know I think. Percentage of calories consumed at home is going to be permanently higher but not anything like what we’re seeing at the moment. Scot: [36:23] Yeah. Jason: [36:26] So the the fifth and final Trend are all of these behaviors related to people’s concern over Health right and so we’re seeing stores literally get designed differently like they’re all these consumer sentiment studies just to throw some scary data out there, seventy-eight percent of women don’t feel safe testing beauty products in a store anymore so you probably aren’t going to go to Sephora, and try on lipstick and so all the cosmetic companies are leaning heavily into virtue of augmented reality try on right and we some news this week, Warrior which has this really Advanced augmented reality Cosmetic System called Model face that they bought, they just deployed it on Amazon Amazon and let them put their code on Amazon to do these cosmetic trials because. You know again that’s going to be the new way people are going to shop for Cosmetics 65% of people don’t feel safe trying clothes on a dressing room right now so that has. Significant ramifications you know you talked about some reasons why why a parallel might not be. [37:36] Might not dropped online as much like if people aren’t going to be able to use dressing rooms and don’t feel safe than that you know is a reason that you might see more online shopping but also higher returns and things. And 66 repeat, percent of people don’t feel safe working with the sales associate right and so you see more self-service experiences and we see these Walmart stores testing, stores with all self-checkout and Walmart wasn’t super high on self checkout prior to covid so that’s interesting and then you have all these. Experiences in the store that are going away like nobody’s opening salad bars or self-service hot food or bulk nuts in the store, I really controversial one is you know that stores aren’t doing sampling right so you know that’s kind of a signature thing at Costco like. You know will people want to go back and take a sample off of that tray and take their masks down to eat the food in the store right like. Stuff like that you and I have talked for years about contact us payment and how no one was really adopting in the u.s. now contact us payments blowing up, in fact I call the gas stations are adopting it because no one wants to touch the pump quite full service gas may come back because people literally don’t want to touch the. The gas nozzle and we now have at least two different websites out there that are rating retailers based on their safety procedures. [39:05] And so is that you know is sort of trust and reputation in safety like a you know a new differentiator that that you know becomes part of the brand promise for some retailers. Scot: [39:17] Yeah yeah it’s going to be interesting to see how that Lance. Jason: [39:20] Yeah are you you think that like people are going to get over all that and and all those experiences will come back I feel like South Carolina or North Carolina is a little more open than Chicago so it seems like. Scot: [39:33] Yeah I would say that we have kind of a 50/25/25 thing here we have kind of the bulk of people so half the people are kind of following the rules and if the store says it needs a mask they’re wearing it otherwise they’re not driving around in their mask then we have a quarter of people that are just disregarding everything, and then we have a quarter of the people that are super fly freaked out and they’re they’re wearing a mask while driving alone in the car so you know just give you an idea of kind of the spectrum there so I think I think you’re going to have 30 to 40 percent cohort that super tuned into this there’s probably a high correlation to exposure to older folks or you know some kind of a you know compromised situation or they’re just you know. Freaked out but which is fine so so I think that that’s going to be enough that that it will be a factor I think it’s going to stick around for a long time. Jason: [40:29] Yeah and then usually at this point in the presentation I’ve been totally Debbie Downer and everyone’s like really depressed and mad so I usually sneak in a six Trend that’s not on the outline which is that every pet in America has been adopted while we’re all at home, and so I joke about that but literally there’s like the largest cohort of new pet owners in the history of the US and chewy and earnings report talked about they got 1.6 million new customers this quarter, and the interesting thing about all those new pet owners is. They all learned how to get their dog food and their cat litter and their toys online right like none of them you know drove to the pet store and went inside to get their stuff so, so like it’s a huge Nucor whole cohort that was born digital we talked about digitally native Brands now we have these digital native shoppers. So that concludes the longest and first section of the my sort of feel like the second section is about the recession and. For those that don’t know where I think now officially in a recession and it very likely is the deepest recession since World War Two. [41:44] And so you can you know they’re all kinds of conversations about the behaviors we typically see in a recession and what the learnings are from from the last couple of recessions. Super high level like it’s not stuff that would surprise you like, in a recession people shift to more value oriented products they trade down in Brands e-commerce tends to go up in in recessions ironically one of the recessions is called the.com bust, and yet e-commerce grew all throughout the.com bust as people shopped online for better values in the recession, people kind of pivot their their spending from wants to needs, you know there’s a huge credit Crunch and that has a significant impact on a bunch of retailers we saw Sephora this month like roll out installment payments for Cosmetics which is. Sounds like a economically bad idea, but you know you’re going to see retailers break out their layaway programs and and all these non-traditional financing and things like that and I would remind listeners we had KC. Robot from Dwight on a couple months ago and he talked about like a study that Deloitte had done kind of looking at the last couple recessions, and saying hey you know there’s likely one coming and I you know I don’t think any of us knew then that it was coming a lot sooner than we expected. [43:10] So potentially and like the long-term impact of covid is mostly felt because of this this recession. [43:23] Like does that it’s something like spiffy would you guys think about like changing your packages to add more value oriented packages if people are more cost-conscious or. Scot: [43:35] So having lived through 1809 while the data says its source recession from a GDP growth perspective like the macro stuff isn’t tracking it right so unemployment is but it’s kind of weird unemployment it’s like it doesn’t people aren’t really they’re actually learning more being unemployed so so that’s not impacting you know and we’re we’re we’ve pushed out like four plus trillion and another three or four behind it through PPP and all that stuff so yeah and in the same time also the stock markets hitting new highs so there’s this really big disconnect is really hard to get a read on what’s going on because there’s been so many levers that have, so it doesn’t feel like a recession right and then there’s just some data out today this really timely with this where retail sales. Maybe maybe we save this do I save this for the how long it lasts or do you want. Jason: [44:30] Although you’re like so I would certainly agree like there’s no precedent for this recession like it is the deep it right so 2001 bust unemployment 6.3%. 2008 Great Recession 10% unemployment 2020 depending on you know how you count like we’ll call it fifteen percent unemployment, I’ll come back to your point about the unemployment a second, in 2001 retail sales never went negative like they the rate of growth slowed but it was always positive in 2008, retail sales dipped 3% at worst and in 2020 we last month we had this or April we had this like 15 percent dip unprecedented. Um so um. Scot: [45:15] It’s apples and oranges that would be. Jason: [45:16] Well that’s yeah so so here’s the problem like that’s. Scot: [45:20] Stores were literally closed due to a pandemic. Jason: [45:23] They were literally closed and in any of those other recessions like whatever the dip was, it’s slowly came back like we already know now from the the April data that the retail sales already came back right so it was the it was the, this the it was a deep crevice but very narrow, and per your point unemployment is it Derek Thompson at the Atlantic he wrote an awesome article called we are living in the weirdest economy ever and his main point was, earnings in the United States of America are at an all-time high because, while there is that unemployment like the stimulus checks that everyone got in the extra unemployment benefits like really like like income for the average American like, is the highest month that we’ve seen on record and spending was at an all-time low because all those stores were closed. And they’re like we’ve never seen that in the economy before like we have this huge huge spike in earnings and a huge drop in, in spending and it was the highest Avis savings rate we’ve ever seen since we recorded it so a hundred percent agree with you, it’s not really valid to use those other other economic events as strong indicators here. Scot: [46:43] Yeah yeah so it’s going to be fascinating to see. Jason: [46:47] And then briefly because I want to get to the how it in stuff but the other impact here is. Did the landscape probably changes there’s clear winners and losers right so by category there’s winners and losers if you were online Grocer in New York IE Fresh Direct. Best thing that ever happened to you if you were Disney plus you couldn’t have launched in a better time right but if you were away luggage or Marriott Hotels or 24 Hour Fitness. [47:17] It was a you know a devastating blow to you and at the same time it disproportionately advantaged the, the largest richest retailers and the retailers that are the biggest General Merchants right so the way to think about this, if you are a specialty shoe store if you are DSW Shoes you are not allowed to be open you are non-essential but you are allowed to buy shoes at Walmart because Walmart was essential because of their groceries right so there was this huge, shift of like 250 billion dollars of spending the disproportionately went to retailers that had a grocery component and very large well capitalized, retailers. At the other end of the spectrum independent retailers which is about 25 percent of all retail had on average 19 days of cash on hand so they’ve now ran 60 days with less than 10% of their usual Revenue. They’re totally financially insolvent in a huge swath of them are likely to never open again, and so we’re just going to have to have this this cataclysmic event where we’re just going to see way less retail stores in the US. Then then next year than we had last year. [48:39] And so a way that plays out is let’s say 25 percent of all the stores don’t open let’s say you look at the grocery category pre covid Walmart Kroger and Albertsons represented 40% of the grocery category, when a bunch of independent retailers and some some Regional Grocers go out of business, the likely outcome is that Walmart Kroger and Albertsons represent sixty-three percent of the grocery industry. Scot: [49:07] Yeah you know why some of these policy is kind of strengthened. Market share so so if Walmart’s only thing open and everything else is closed I mean like you’re essentially putting coffee you know Nails in the coffin of some of these small Independence it’s going to be kind of kind of sad. Jason: [49:24] Yeah so it’s always had and then it’s I insult to injury it’s really hard to declare bankruptcy right now so like we haven’t even seen it all. Scot: [49:32] Line. Jason: [49:33] Yeah I mean you got to get in line like the courts just open for the video bankruptcies your lawyers are you know extra pain and usually you know usually you tried to declare chapter 11 you try to raise some some new lines of credit liquidate a bunch of inventory and do a restructuring plan, right now you can’t liquidate any inventory and so you know a bunch of people like Pier One that probably hope to restructure have had to throw in the towel and they’re going to close all the doors. Scot: [49:58] Yeah. Jason: [49:59] So that brings me to the last section which is if and how this all ends and I’m eager to hear your perspective, but I’ll throw out just one important fact beforehand I like to talk about the fact that they’re really two different endings there’s a psychological ending when our Behavior revert Stu, pre-pandemic levels of concern and there’s a medical end right and. The Debbie Downer news is the medical Outlook is not particularly awesome like the. The science is pretty clear that we’re not going to be way safer from covid, in January of 2021 then we were in March of 2020 when we shut down all this stuff whoop will be a little safer there’s a few things that have improved, but like herd immunity is not realistic in the next two years on the horizon like there. [51:03] A therapy that has a meaningful effect on the on the Comfort level of Americans is not likely to be on the horizon in the next two years and the fastest of vaccines ever been developed as five years, scientists are going to work miracles and if it’s possible to develop a vaccine that of up at way faster I would remind people a lot of stuff. Vaccine never works like we still have to deal with the cold we still have to deal with measles and other things. The. [51:35] Once we develop That vaccine we’ve got to distribute 7 billion doses which we’ve never done before and we have to hope that one dose is enough to give people a long-term immunity so it, from a medical standpoint. Customers are still going to be at risk in December of 2021 and so the magic question to me is not when the medical risk goes away its. When people say hey you know what I have to live with this risk and I have to you know revert to my my old behaviors are not so to me the psychological end is. Probably more economically relevant than the medical and. Scot: [52:11] Yeah yeah and just kind of frame it there’s a lot of schools of theory here so you have one school would be there’s a v-shaped recovery so just like you’ve seen the retail sales kind of have a really deep Chasm and then come right. Jason: [52:25] It’s almost that I recovery for the retail sales but yeah. Scot: [52:28] Yeah yeah and then there’s a u shape where we kind of like Bounce Around the bottom and then come out of it slower and then there’s a w shape where we come out of it in a V and then in the fall there’s a Resurgence as cold weather sets in there’s a lot of Science and you keep I know more about this than I do that that would indicate that these things tend to kind of Spike like the flu does in the winter so then that would be that W shape so we were down we’re up and then we’re down again I’d be super depressing, and then kind of the most popular one I think with pundits now is kind of the L so so you come out of it very very slowly it kind of went down deep and then you kind of come out of it so it’s more of a long tail L shape and this is where I kind of am on the V shape of this because. To your point I don’t I don’t think it’s going to look like the medical side but mentally once things have opened up. People have just gone into it Whole Hog it almost could be a problem because we’re we’re seeing the bars the younger folks around here are like just totally. [53:30] During that 25% of, you have just don’t follow any of the processes or procedures here in Raleigh they had to kind of like get pretty Stern and now they have a you have to wear a mask outside all the time policy but people are just ignoring that too so you know, but but it’s gonna be interesting to so mentally people are really burnt out on the whole shelter-in-place thing and ready to get back to normal so there’s that and then I think you can automatically, all these policies are designed like once this unemployment stuff comes off you can see the jobless Spike very very quickly because you know, there’s a lot of people that want to hire a lot of people don’t want to work and I think that’s going to fix itself pretty quickly I think it’ll still be it’s not going to go back to pre covid levels but it’s going to fix itself largely pretty quickly so yeah so I’m a but yeah, full disclosure I’m a entrepreneur so by definition we have to be kind of like irrationally optimistic to do what we do every day so so put me squarely in the v camp for now. Jason: [54:29] I like it and whether I could show I want you to be right number I’m rooting for you it is interesting the. [54:39] So we’ve been Consulting with this epidemiologist that wrote this really scary book about there being a huge coronavirus pandemic in 2007 he wrote the book in 2017 and imperfectly predicting all of this, and. [54:56] Side note he’s like a w-shaped recovery is a total possibility like he doesn’t think it w shape is likely to play out in the u.s. because he’s like. There’s never been a dick is this point like like Behavior has changed but the cases have continued to like go up like there you could argue the rate has gotten better or worse but like what people are perceiving as like. You know we had a significant abatement and then it might come back he’s I really like we’ve just been living on an incline and not notice that, but that that antidote aside my my feeling is that we’re going to have a check mark shape, recovery or what some people call the Nike Swoosh recovery where. It is going to take longer to recover than it took to fall because we were so, and but and some parts of the the economy will recover pretty quickly while other parts like have very long lingering. And so you net out to this shape where you have like a steep down and a more gradual return as opposed to you would be more more symmetrical. Is kind of my position. [56:15] Hundred percent with you like there’s a real dichotomy out there right now there’s a bunch of evidence that people are super conservative and are not going to spend as much. Even without the the. Like government-mandated shelter and places so I in China where you know they’ve been 99% of retail has been open for two months, retail still down 20% in Taiwan that never closed retails down 20% and Sweden that never close retells down 20% and so though that means retails down because people are afraid, or either of the economy or their health or both, but at the same time not only are all your bars full Scott but Carnival Cruises is a hundred percent book for August. Scot: [56:59] Yeah yeah yeah. Jason: [57:00] And so you do have this weird Behavior where you see some signs that people are being extra conservative and some signs that people are like you know just fed up and open and maybe the answer is for your point that they’re not the same people. But it it is really interesting and hard to predict that the two things I like to leave retailers with on this recovery is that. [57:24] I do believe that stores are not going to return to their pre-coated levels of foot traffic for two years. In some cases that’ll be consumer fear and that they’ll try to minimize their trips and we’re seeing this huge Trend towards. Tripp consolidation for consumers they’re buying a lot more stuff in fewer visits. In some cases it will be because there’s a legitimate health risk and of the store being too densely populated and the store self-regulating its own traffic, and then a bunch of cases there will be local ordinances, that will limit the Maca maximum occupancy so you know the easiest mental model is to think of a restaurant, you know in a lot of places restaurants that are just now starting to reopen but they’re only allowed to use 1/4 of their tables or 1/2 their tables, and so in the retail world if you’re not if you’re let’s say Costco and you have 3,000 customers in your store on a busy Saturday afternoon, and now you’re only allowed to have 1500 customers in your store the only way you can get close to your pre Cova to levels of Revenue and comps is. [58:32] You have to sell more stuff to each customer that goes in the store you have to get the customer in and out of the store faster right so instead of focusing on dwell time and instead of having like, unqualified traffic in your store you only want the best customers in your store and you want them to get in and out quickly so you can open up that slot for the next customer and most importantly you have to sell a bunch of the stores inventory to people that never go in the store which is curbside and so to me, for the next two years like the most important play in retail is going to be how you survive this prolonged dip in foot traffic. And you know I think every retail you know there were retailers with systemic advantages there like you know that. Had weaned into like a Target had you know heavily leaned in a curbside or a Walmart before covid and so again you know they have a huge Advantage versus, a dollar general which you know ordinarily you think would be really advantaged in a recession but you know they don’t have near the digital chops or the curbside pickup chops that a Walmart has. So that that is. Scot: [59:41] What are the top questions client ask you after you. Jason: [59:45] Yeah that’s all great Jason. Scot: [59:46] Punch them in the nose with this terrible news. Jason: [59:51] Well so I mean a couple of things right so so you know they have like. Which of those Trends you know do you feel confident our long-term versus short-term and why and how do we predict right and so we talked a lot about that scenario planning that we open the show talking about. A tactical question that customers are still really concerned about with right now is holiday right and and I’ll be honest I don’t have a great answer, it’s a very difficult holiday / to plan for like for all the reasons we just talked about like I don’t think customer demand is going to be at pre covid levels like I think it’s better than it’s it’ll be much better than it was in. In April when everything was closed but I think it’s going to be a challenging holiday like I think a lot of the occasions that drive purchases around holiday, are still not going to be happening at the same rate so that’s going to be a challenge but like how consumers respond like if they just all decide that they’re just fed up with all this and they want to celebrate Christmas how they always have, um you know maybe it ends up being in unexpectedly good holiday right it’s really challenging and then layer into that, what the heck is Amazon going to do like Prime day is now in October. [1:01:10] And so is that going to kick off holiday early and is Amazon just going to like Run Holiday from October through December, you know a bunch of retailers tend to try to lean into singles day in November does that kick off holiday you know. The it’s really tricky are our kids gonna go trick-or-treating and so you end up doing these scenario planning right in if you’re a candy manufacturer like, you know maybe you ought to be selling variety packs for families to you know in lieu of the candy they normally would have collected, going out trick-or-treating or things like that you have to start thinking about. Scot: [1:01:49] Yeah yeah seems like Amazon’s run scenario planning and they’re like hmm if this is a w we should run Prime day before the holiday in case it’s stinky and get you gotta go get the win early. Jason: [1:02:03] We’re running up on time Scott but I do like an interesting question like so. It’s totally obvious to me why they didn’t do Prime day like in summer right they had this huge supply chain disruption and and consumer spending is downright so, they didn’t feel like the right time October it was kind of a weird place to land and one. Um dearie I have heard about October is because. Like does that potentially coincide with some new product launches from Amazon and did they decide that like the next tent pole after summer. Between into 4 Prime day is to support the launch of some new new Echo products or new products any what do you think about that. Scot: [1:02:49] Yeah I can see that and then you know they don’t really look at competitors but Apple should have a new phone coming out in that timeframe right isn’t there a I think it was September but then I’ve read it’s been pushed back. Jason: [1:03:02] Yeah it would ordinarily be September and there’s a lot of rumors that Supply chains a little disrupted so that could be later there. Scot: [1:03:09] Yeah. Jason: [1:03:10] There’s a lot of theories that this month they’re going to announce a dramatic new laptop based on their own chips instead of the Intel chips. But nobody thinks they’re going to ship it right away so that that could be shipping in that time frame as well. Scot: [1:03:24] Yeah yeah yeah I think that’s valid, I think if you think about it November so so you have kind of singles day out there is kind of another interesting data point but it feels too late you don’t want to interfere with Halloween because that’s a good song thing so I think by kind of pegging it every day and we do we know when in October. Jason: [1:03:44] I am. Scot: [1:03:45] Note to his opinions. Jason: [1:03:46] In my mind I think we may have now ended on on dates and I just don’t remember what they are. Scot: [1:03:52] I want to see 1010 there’s some symmetry to it if I recall. Jason: [1:03:55] That’s an ironic pivot from from from Singles day then right oh yeah you have 11 and then we have 10 10. Scot: [1:04:03] Yeah don’t be smart also very popular radio station in New York the yeah so we’ll see I think it’ll be I think I’ll be clever. Jason: [1:04:14] Gadget for our listeners radio is a way people used to get sound before podcast existed. Scot: [1:04:19] Yeah yeah the other thing is you know so let’s say you’re one of these folks that have really you know this has been a huge win for you the pandemic what do you do next year when you turn a when you have to lap this thing you know that’s going to be the cops next year, are going to be huge for some people that were the most negatively impacted and then hard to calm for those that have been most positively impacted. What do you what do you say those books. Jason: [1:04:44] Well so we I brought this up with Mark when he was on the show a couple weeks ago I actually think it’s a get out of jail free card for most retailers on comps like I think that you know retards that had a struggle here like are gonna. You know have a ridiculous we High comp and people aren’t gonna give them credit for it and retailers that had an unexpected boom here are gonna you know really struggle the comp and people aren’t going to completely penalize them for it so I think there’s. A lot of smart CEO’s that have like you know painful course Corrections and and austerity measures and things that they’ve, they have like probably known that they should put in place but we’re you know difficult to do it in a quarter to quarter investor environment and I think now is their window of opportunity to do it. I actually think that’s why another reason a bunch of reasonably healthy retailers will close stores underperforming stores because. It’s going to you know they have this semi get-out-of-jail-free card. Scot: [1:05:46] Well I think if you believe it you should put it in your annual prediction show and we’ll see how it goes well however that’ll make us follow it closer. Jason: [1:05:58] Yeah well this is got we’ve used a little bit more than our allotted time so we should probably leave it here but as always if folks want to, continue the conversation on Twitter or Facebook we’d certainly love that as always jump on iTunes and finally give us that five star review. But we sure appreciate everyone’s attention and despite the fact that there’s some negative predictions in this. I’m wishing everyone a nothing but the best and I hope all of Scott’s a wild optimism comes true. Scot: [1:06:31] Thanks for sharing this super-secret client briefing with the the world and may all your pandemic recoveries be v-shaped. Jason: [1:06:40] Exactly and until next time happy commercing.

In April I was in a really bad place. Emotionally and physically. On the 10th of that month, I shared a story on Instagram about going into my kitchen 14 different times in one day. I was using food to cope with my problems, and I wasn't feeling good. I wrote about it some for SHAPE. Stepping on the scale was the final straw, reminding me of a difficult college #hurdlemoment, and thus began a lot of inner work trying to get to a better place. Journaling. Talking. Therapy. Strengthening. Less judgement. More acceptance. Setting boundaries. Better interactions. Now, a couple months later, I'm really proud of my progress. But here's the thing: No one's reaching out to me and commenting about my attitude. What I'm hearing, from friends and complete strangers alike, are comments on my appearance. In today's 5-MINUTE FRIDAY, I'm opening up about how that makes me feel. PROMPT: What is something you're working on that no one knows about? SOCIAL @emilyabbate @hurdlepodcast SUBSCRIBE TO THE WEEKLY HURDLE NEWSLETTER! HIGHLIGHTS OF THE WEEK WATCH: Uncomfortable Conversations With a Black Man, Episode 3 with Emmanuel Acho BUY: Under Armour Mid sports bra ($28), Lululemon Energy sports bra ($52), Nike Swoosh sports bra ($30) TRY: Pickup Please Free Donation Pickup DONATE: 1 Million Miles for Justice with Black Girls Run READ: Nicole Cardoza’s Anti-Racism Daily Newsletter ... and lastly, Happy Father's Day! --- Send in a voice message: https://anchor.fm/hurdle/message

Market recoveries come in an alphabet soup of letters. Thrown into the pot now are corporate logos, the "Nike Swoosh" for example. What letter or logo will the market recovery of 2020 turn out like?

The COVID crisis is affecting every aspect of the economy, and, uniquely, it's hitting every country in the world hard at the same time. What can government do in a crisis without a rulebook? Andy Haldane, chief economist at the Bank of England, joins Bronwen Maddox to discuss the impact of COVID-19 on the UK economy.Is the authorities' economic response sufficient to support businesses during the lockdown? What role should the Bank of England play in this process? What changes might COVID-19 make to the future of the economy and financial system? And are we in for a V-shaped downtown, an L or a Nike Swoosh? “This is a simultaneous and enormous shock to every country on the planet.” – Andy HaldanePresented by Bronwen Maddox. Audio production by Alex Rees. See acast.com/privacy for privacy and opt-out information.

As an athlete, odds are you have heard the name Meb Keflezighi. But as a runner, not only have you heard of him, you’ve idolized his abilities and been inspired by his amazing career.  Meb, a 2004 Olympic silver medalist in the marathon, winner of the 2009 New York City Marathon, and winner of the 2014 Boston Marathon, cementing his legacy as one of the best long-distance runners in history, joined the Running for Real Podcast to discuss training, staying motivated during these difficult times, not letting circumstances define who you are, and the importance of surrounding yourself with people that believe in you. Your Training Won't Disappear With the Coronavirus spreading across our globe many races are being cancelled.  Races which people have invested months and possibly even years of training in to.  Whether you are at the peak of your training or have recently gotten off the couch to run your first 5K, having your race cancelled can be disappointing.  However, the investment you’ve put into your body throughout your training, the miles, speedwork, and recovery runs don’t disappear because of a race cancellation.  Take the proper time for recovery and get ready for your next race. Meb suggests that now is the perfect time to identify weaknesses in your training and begin strengthening these areas.  While your running may be limited, now is a perfect time to work on your core, do crunches, pull-ups, and push-ups.  A lot of great training drills to assist you in these areas can be found in Meb’s book, Meb for Mortals. At what Meb believed was the pinnacle of his training, he had been preparing for one of the biggest races of his career: the 2012 New York Marathon.  Due to damage done to New York by the Sandy Hurricane the race was cancelled.  While Meb said this was devastating he realized it was a good time to recover and refocus.  If you are struggling to take the next step because you lack motivation, realize you are in a better position than most others.  You will be back!  It is just a matter of time. Life is a Challenge Many people are struggling right now, and life is extremely challenging; however, your mentality towards the current issues is something you can control.  When it comes to your training you can have the “I’m done” mentality or you can realize that your health is very important and use this as a time to reset.  Right now is a perfect time to scale back, calm down, and ask yourself, “What have I done right with my training?” and “What have I not done right?”  Then go out and maximize your training.  Take this time to refocus and remember why you run. Meb suggests that we look at the bigger picture and realize that sometimes we have to take two steps back to gain ten steps forward.  A cancellation of a race can be disappointing, but it also gives you a chance to discover new ways you can come back stronger.  We need to remember how important our health is to running and that our health comes first.  It is easy to get caught up in thinking about the right now when we need to be thinking about the long term.  Continue to be diligent, encourage others, and be there for one another. Don't Let Other People or Circumstances Define You We’ve all encountered roadblocks in our training or running careers, and Meb is no exception to this.  In 2011 Meb was dropped by his sponsor, Nike.  He said this loss was tough for him.  His self-worth was devastated and believed his running career was over.  He’d done the best he could for his country, but those days were behind him.  Meb said many athletes dream about wearing the Nike Swoosh on their uniforms because it lets you know that you’ve made it. But as opposed to let the loss of this contract make him think he wasn’t good enough, he decided he would prove them wrong.  In 2011 Meb went on to set a personal record at the 2011 New York Marathon, afterwards he set a new personal record at the 2012 Olympic Trials, followed by a fourth place finish in the marathon at the 2012 London Olympics.  And, in 2014, Meb went on to win the Boston Marathon two weeks short of his 39thbirthday! It is important not to let other people or circumstances define you.  You determine who you are going to be and what you are going to make of yourself based on the circumstances you are dealt. Surround Yourself With People That Believe in You In 2011, shortly after losing his Nike sponsorship, Skechers offered Meb a contract.  Other companies such as Ucan, CEP compression socks, and Maui Jim also offered Meb sponsorships.  Meb said his sponsors really cared for him and wanted to see him succeed.  They were instrumental in helping him achieve his goals and wanted to see him be the best that he could be.  He said the powerful and kind words spoken to him by his fans and sponsors are what encouraged him to continue to run.  When Meb won races, he said it was not a victory just for him, but a victory for the masses. At meet and greets Meb also stated that people bring him gifts, snacks, and share fascinating stories of losing weight through running.  Runners have even approached him and told him his victory at Boston has inspired them to start running and train for a marathon.  Kind words and inspirational stories can go a long way in motivating you to continue to train hard and look forward to the next race. Whether your race was recently cancelled, you’ve experienced a setback, or you are finding it hard to become motivated to get out the door again remember: Most of us have enough areas in our lives where we have to meet other’s expectations.  Let your running be about your own hopes and dreams. Recall why you started running, reminisce about the feelings you experienced during your “runner’s highs” and start training for your next race! Resources: (Book) Meb for Mortals (Book) 26 Marathons (Book) Run to Overcome (Book) The Moment of Lift Meb's Twitter Meb's Instagram   Thank you to my wonderful sponsors Vital Farms, Tifosi, and Generation UCAN for sponsoring this episode of the Running for Real Podcast. I have been a BIG fan of Vital Farms for years for their eggs, because they truly do care about their products and where they get them from. It is a brand that I trust, it is Lactose and casein free! With a new product of Ghee butter, it is a clean and versatile butter oil for all your culinary needs.  Go Here for a chance to win a year supply of Pasture-Raised Ghee.   I am very excited to have found a sunglass brand that are super durable and can be used to for athletic and leisure life styles. They even come in MANY colors and shades for the not so sunny days out there as well. The ones that I like is the Swank Series, go and check them out!   Go here with coupon code TINA for 10% off.   Generation UCAN has been with me through a lot of my races and in my every day life. This product has been my go to nutritional product for marathon training and racing when I was getting all of my best times. It gives you a steady energy without the sugar, so there are no sugar high or crashes!   Use code  TINAMUIR25 for 25% off.    Thanks for Listening! I hope you enjoyed today's episode. To share your thoughts: Leave a note in the comment section below. Join the Running for Real Facebook Group and share your thoughts on the episode (or future guests you would like to hear from) Share this show on Twitter, Facebook, Instagram, or Pinterest. To help out the show: Leave an honest review on iTunes. Your ratings and reviews will really help me climb up the iTunes rankings and I promise, I read every single one. Not sure how to leave a review or subscribe, you can find out here. Thank you to Meb, I look forward to hearing your thoughts on the show.

Part 2 of out interview with @mamaskate and @skaterqueenl. We talk about skating, sisterhood and getting that paper//News: What really happened at Catch One// Weather Events and Local Music Sponsored by @longbeachunderground x @longbeachlocaldjs x @barrettfarms --- Send in a voice message: https://anchor.fm/thedailydiddi/message Support this podcast: https://anchor.fm/thedailydiddi/support

Hour One of the Wednesday Edition of Armstrong & Getty includes the real inspiration behind the Nike Swoosh...plans for the holiday weekend...a 2020 Dem Campaign Death Pool update and answering the question--why are you a proud American?

Hour One of the Wednesday Edition of Armstrong & Getty includes the real inspiration behind the Nike Swoosh...plans for the holiday weekend...a 2020 Dem Campaign Death Pool update and answering the question--why are you a proud American?

Welcome to Episode 7 of Grow For It!  This is a podcast for small business owners, operators and professionals.  I’m Jim, and my goal is to work in the space between your ears – you know, on your mindset – to help you stay focused on those activities that’ll help you to move closer to realizing your Vision. Today’s episode is about Cultivating Your Brand.  We’ll discuss a common misconception about branding.  We’ll get into things you should be doing to establish a positive brand perception.  Finally, I’ll give you some tips on how you can leverage your brand to achieve your business objectives. But first, let’s review where we’ve been so far.  In episode 6, we discussed how implementing a Blue Ocean Strategy can help you to discover new markets yielding higher margins with less competition.  The goal is to integrate this strategy based on your SWOT Analysis, your overall business planning and the pursuit of your Vision. Branding is a huge topic.  There are tons of books, videos and resources that attempt to address it.  My goal for this brief podcast is to break it down into a few steps that provide a foundation for your success.  If you’re ready, Let’s Grow For It! As a way to dive into today’s topic, let’s clear up a common misconception about brands.  Your brand is not your logo.  The representations of your brand, namely your icon (like the Nike Swoosh or the emblem on your car), your company colors, even the font-style that you use are nothing more than monikers that simply refer to your company and its brand.  As a small business owner or professional, you need to be keenly aware that your brand is what the market determines it is.  What do I mean by that? Well, the market assigns value based on experiences, interactions, reputations and a host of other factors that influence how the market itself views your company and its performance.  Your brand is similar to your reputation.  If you do shoddy work, miss deadlines or hide price increases in the fine print, the market will take note.  More importantly, it does this regardless of how cool the icon on your shirt is or the design of your business card.  The market assigns a relative “brand value” based on what it knows and/or thinks about you. Conversely, if you have a stellar reputation for performance, integrity and other factors, the market will often reward you with a very positive brand. For most of us, the actions we undertake each day can constantly influence how we are perceived and how our brand is received or defined.  But take caution, because it’s a sliding scale. Speaking of scale, this isn’t to say large companies are any different.  They, typically, have more resources including money and teams of people constantly pushing out messaging meant to influence brand perception.  However, a single step in the wrong direction can literally overshadow and derail the cumulative impact of those efforts. Many of us remember how badly United Airlines faired when officers dragged an elderly doctor off of flight 3411.  Videos and comments went viral.  The CEO later made matters worse as he tried to defend that actions as, “…having to re-accommodate” some of the passengers forced to give up seats.  Interestingly, I believe it turned out that United overbooked the flight and needed to make room for its own employees.  Once videos and photos of a bloodied, elderly doctor hit social media, I knew the memes were about to explode. Let’s return to a small business.  Sure, your mistakes might not make national news, but they can still have a negative impact on your brand’s local perception.  For some, that can be just as devastating. So, what are some steps you should consider in cultivating your brand?  Two of the more important themes are Integrity and Transparency.  I know, those sound fairly cliché, but think about it.  One of the ways you can positively impact your brand is by simply making information available and then, standing by what you promised to say and do. In a practical sense, this can be translated into your taking steps to join the larger conversation.  Social media is one way, but there’s also blogging.  Now, my purpose for Grow For It! is to work on your mindset, so I don’t want to get into the mechanics of Facebook and blogging.  There’s plenty of information about those topics on my website.  Let’s consider the bigger picture. One of the struggles companies encounter is breaking through the noise in the marketplace. People still want to feel somehow connected to the brands they choose and use.  Fostering that connection takes time, but if done honestly and consistently, it can work.  The more opportunities you provide for people to engage with your brand, the more comfortable they may become trusting your brand.  The continuum is made up of creating brand awareness, leading to brand engagement, with the hope of eventually becoming a brand preference.  Obviously, there are more steps involved, but now consider how you as a business owner, operator or professional can affect that continuum.  I’m not saying you should haphazardly begin posting comments about random topics.  That would only serve to confuse and even frustrate people who may be willing to consider working with you.  But, if you were to begin offering tips and suggestions, you’d be offering helpful information that can lead to the resolution of specific problems or issues.  For instance, imagine you’re a veterinarian in a decent sized city.  You’re obviously not the only alternative families have.  However, if you were to begin blogging or video-blogging about seasonal issues, your take on various treatments and why they might be helpful, or even promoting services that are related to pet care, it’s quite possible (even probable) that your information will be shared on Facebook timelines or other channels.  What you’ve done is to provide helpful, but authoritative advice.  You provided information without directly soliciting.  Everyone loves getting something for nothing.  In fact, that fact that you didn’t put the hard close on me might make me more apt to actually pass along that information to others. Replicate that activity over a period of weeks and months and you’ll definitely feel the impact of your efforts.  Interestingly, you may be able to cultivate a group of “brand champions” who are willing to share your information – for free! See, I’m a proponent of providing free information.  It’s a way to highlight your experience and expertise.  There are always people out there looking for answers.  Up ‘til now, maybe they just haven’t come into contact with you and your company. Personally, I don’t think you should try to close the deal during your introduction.  You’re rushing it.  Too many people go straight for the close.  No, I think it’s better to establish credibility so they trust your product, advice or commitment.  Isn’t that how relationships are formed? Even if your company is transactional, the power of an endorsement, a positive review, a referral is golden.  That’s only going to be a possibility if your performance met the expectation they had of you and your brand, once they engage with you. Practical Exercise: So, let’s put these ideas to work.  As we’ve done in each episode, once again, I want you to take out a piece of paper. In the left column, make a list of some of the key areas of your experience or expertise.  These are the big buckets.  Now, can you begin to break down some of those areas into subsections?  For instance, if you’re an orthodontist, are there various types of services you provide such as traditional braces and the Invisalign product?  How could you compare and contrast these alternatives?  Which would be best for a particular patient group?  Are there disadvantages to either?  Begin working your way across the paper creating breakdowns of specific products and services.  Then, think about the calendar year.  Are there specific times of the year you should provide information about seasonal issues?  Let’s return to our veterinarian.  Obviously, March is a good time to begin talking about flea and tick issues because the family dog might spend more time in the yard as spring arrives.  For the orthodontist, can you spot trends dealing with back to school or summer breaks?  CPAs know there’s going to be surge of tax prep in March and April.  Painters may see an uptick in activity in October as people get their homes ready for the holidays.  Once you’ve identified specific products and services, then connect them with seasonal opportunities, you’ll want to work backwards to make sure you have time to prepare and deploy content.  Again, the objective is for you to begin messaging to establish positive equity in your brand.  Remember thought, this is something you, your partners and others should be doing throughout the year.  Relationships take time. Building brand equity takes time.  You have to give the market time to receive the information, engage with you and then evaluate the experience. Don’t think of this as simply an initiative with a finite endpoint.  Communicating directly with your market and engaging in the larger conversation are key steps in influencing how the market perceives and rates your brand.  This should become one of your key activities on a consistent basis.  Realize that you and your brand can quickly be forgotten. One of the tactics I always recommended was to encourage each person in the company to focus on developing a personal brand.  Everyone should be engaged in growing the business, not simply a select few.  Each person in the organization has a different set of contacts, friends and family.  Relying on one person or a small group to drive new client activity seems like more of a challenge that it needs to be.  If you want to create brand champions in the marketplace, you need brand ambassadors at every level.  Even a small business can do this with focus and consistency. Well that does it for now.  As always, thank you for deciding to spend a few minutes of your time with me.  I want to let you in on an upcoming development.  On May 9th, I’m launching a radio program focusing on small business and entrepreneurship.  It’ll broadcast on Louisville’s TalkRadio 1080AM and stream globally on the iHeartRadio app.  Stay tuned for more information about my program, LET’s GET IT STARTED.  You’ll be able to hear each episode on a separate podcast, also available in iTunes and on my website JimRayConsultingServices.com.  Until next time, focus on Cultivating Your Brand.  When you’re ready, Let’s Grow For It!  

Join me every Monday night @ 9pm EST on http://www.blogtalkradio.com/deadairnation. Gnarly Beards United is brought to you by the twisted minds at the Dead Air Nation Network, "One Nation, Under Dead Air" and is sponsored by the Gnarly Beard Company, "Keep it Gnarly, my Friends!" This episode will start out with my first guest caller of the evening, the president of the Salty Saints Social Club & Facial Hair Society. He hails from the great state of Utah and is one of the top freestyle bearders in the country. Please welcome to the show, Mr. Greg Schoenwolf. Greg and I will talk a little about himself, his history in the beard community, and most importantly the 4th Snowbird Oktoberfest Beard & Moustache Competition presented by Olio. So tune in to learn about a great competition.  Next up on the show, I will have the duo of Mr. Don Harshbarger and Mr. Anthony "The Stache" Fontes, the current president and the former president of the Rust Belt Whisker Society out of Youngstown, Ohio. I will have these great gentlemen on to promote the upcoming RBWS- 4th Annual Beard and Moustache Competition in Youngstown, Ohio on Saturday August 12th. If you've never heard of Anthony "The Stache," then you are in for a great treat. He is a World Champion Imperial Partial Beard and has gained fame with freestyle designs such as the Nike Swoosh, Under Armor logo, the Starship Enterprise and the "Poo beard." He is everyones #BAE cuz Bearding Ain't Easy!   

Full post found at: http://gototell.com/design-that-resonates Whatever business you’re in, I’m guessing one of your aspirations is building a strong, instantly recognizable brand image. We all aspire to the distinctive branding that the Nike Swoosh, or the Apple, well, Apple, conveys to anyone who sees them. The thing is, too many of us stop there, thinking that the logo makes the brand and not the other way around. Aruna Mall is the Creative Director for Teal Media. A lifelong creative, Aruna is halfway through a second decade of work in the digital design field, and along with her team at Teal, is an expert when it comes to branding and design. In today’s episode, she shares some of the most common mistakes individuals and brands make when thinking about design and branding, and how you can avoid them with your own business. As she points out, coming up with an engaging and recognizable image is more about asking questions of your audience than it is about a flashy logo (although those are nice too).

Episode 041 - Creating a Swoosh Branding is a key piece to building your real estate kingdom. Your brand must be consistent, attention-grabbing, marketed well, and stuck to. We talk about the key pieces of designing, creating, marketing, and sticking to your brand. It's all in the latest episode. Also, donate a kidney to grow your business!   SHOW NOTES Reckless endangerment [0:40] A brand-recognition pop quiz [3:06] How to have a memorable message [7:15] We want to make people sick [8:50] Marketing to your key demographic [9:30] Creating your brand [13:20] Logos made easy [14:34] Marketing in the right places [18:05] Brand consistency [21:20] Stick to the plan! [23:45]   SHOW LINKS Peeps:  http://www.peepsandcompany.com/brand/brands/peeps Bouncy Houses:  http://www.bouncehousesnow.com Speed:  “Pop Quiz, hotshot”: https://youtu.be/Ug2hLQv6WeY Keanu Reeves: http://www.imdb.com/name/nm0000206/?ref_=tt_ov_st_sm Sandra Bullock: http://www.imdb.com/name/nm0000113/?ref_=tt_ov_st_sm Con Air Trailer: https://youtu.be/mzg3ND-ITjU Nic Cage: http://www.imdb.com/name/nm0000115/?ref_=tt_ov_st_sm M&M's: http://www.mms.com/ DisneyLand vs. DisneyWorld: http://blog.shermanstravel.com/2014/8-major-differences-between-walt-disney-world-and-disneyland/ Holiday World: http://www.holidayworld.com/ Indiana Beach: http://www.indianabeach.com/ Subway: http://www.subway.com/ Nike Swoosh: http://watchdog.wpengine.netdna-cdn.com/wp-content/blogs.dir/1/files/2012/12/Nike_Swoosh_Logo_White_original.jpg McDonald's: https://www.mcdonalds.com/us/en-us.html Complex.com -  Top 50 Logos of All Time: http://www.complex.com/style/2013/03/the-50-most-iconic-brand-logos-of-all-time/ Pepsi: www.pepsi.com Apple: www.apple.com Ford: www.ford.com Coca-Cola: http://www.coca-cola.com/ Nike: www.nike.com The Brand Called You: https://www.amazon.com/Brand-Called-You-Business-Marketplace/dp/0071597506/ref=sr_1_1?ie=UTF8&qid=1484782062&sr=8-1&keywords=The+Brand+Called+you Hiphopanonymous: https://www.youtube.com/watch?v=tOgk7CxYy1s Rob Schneider: http://www.imdb.com/name/nm0001705/ 99Designs: https://99designs.com/ Fiverr: www.fiverr.com Donate a Kidney to Grow Your Business:  https://www.kidney.org/transplantation/livingDonors America Online Email (“You've Got Mail!”):  https://my.screenname.aol.com/_cqr/login/login.psp?sitedomain=sns.mail.aol.com&seamless=novl&lang=en&locale=US&authLev=0&siteState=sid%3A4b2eb3b1-b3c7-4004-8b41-caa70b3619f5%7Cqp%3Aicid%3Daol.com-nav%7Cld%3Amail.aol.com%7Cuv%3AAOL%7Cat%3ASNS%7Clc%3Aen_US%7Crt%3ASTD%7Csnt%3AScreenName%7C&offerId=newmail-en-us-v2 NBC Peacock: http://www.grayflannelsuit.net/blog/pround-as-a-peacock-nbc-logos-throughout-the-years   BOOM LINKS Email: info@boomrealestatepodcast.com Web: www.boomrealestatepodcast.com Facebook: https://www.facebook.com/boomrealestatepodcast Boom Business Plan FREE DOWNLOAD: www.boombusinessplan.com  

When we think of the word "brand" in an advertising sense, surely we first picture the Nike Swoosh, or the Coca-Cola can, or the Ford medallion, or, who knows, maybe the Quaker Oats guy. And for good reason. Their owners put forth gargantuan levels of money and strategy to make you think of them before their competitors. But what about when branding is the project of a local government? It's been happening a lot over the past decade, as cities and towns across the country seek to freshen or sharpen their images, most often to win new businesses, residents and economic growth. Just like with the private sector, town branding or rebranding is a delicate process that requires steady navigation to stay out of the ditch. What are the best practices? What's the secret? What happens when a town branding goes right? Or wrong? On this episode we talk with a town that's embarking on a branding project, another town that recently completed one, and a researcher who's written a lot on the subject. If your town is thinking about branding or rebranding, you might want to give this one a listen. Show notes: Southern City article, "Being a Brand Apart"- http://www.nclm.org/programs-services/publications/southern-city/2016/2016-05/Pages/BeingaBrandApart.aspx Town of Morrisville, "Live Connected. Live Well." - http://www.townofmorrisville.org/index.aspx?NID=794 City of Newton branding initiative - http://newtonnc.gov/brand/ Town of Fuquay-Varina, "A Dash More" - http://www.fuquay-varina.org/416/Fuquay-Varina---A-Dash-More Staci Zavattaro - https://www.cohpa.ucf.edu/directory/staci-zavattaro/ Zavattaro on Twitter, with links to books - https://twitter.com/staciwithaz

A symbol is used for or regarded as representing something else. Many times a symbol can represent an entire story or philosophy without using any words. Our culture is full of them. From the Nike Swoosh to the MAC Apple. But there is one symbol that surpasses them all. It is the symbol of the Cross. It evokes such emotion and the story behind it changed the world. To the surprise of many the Cross did not become a symbol of Christianity until 300yrs after Jesus died on one. The early church even banned it from being used in art or even drawn. The great C.S. Lewis even wrote, Crucifixion did not become common in art until all who had seen a real one died off. It now represents hope and salvation, but it has not always been this way. How did something so horrific that represented death come to now represent life? Join us as review the history of this symbol known as the Cross as it leads us into a time of remembrance and communion.

These Paul Rodriguez 2 Zoom Air are made out of suede and have a snake skin Nike Swoosh. Get it from http://www.bnyconline.com/item/details/13581 Visit www.BNYCOnline.com to purchase other cool sneakers! Or visit www.SportTech.tv to watch more videos. Click to play