Podcasts about internet world

12 maj. Den tidigare journalisten på Internetworld, Urban Lindstedt, har skrivit boken ”Framtidslöftet: Historien om hur internet förändrade Sverige”. Han samtalar med Mattias Svensson om Jan Stenbeck, IT-bubblan och varför internet inte känns lika positivt idag.

Send us a textIn a world that's always online, how do we stay true to ourselves as artists? This week on Girls Twiddling Knobs, we tackle this question with the fiercely original electronic music producer Maria Uzor.Growing up as a Black artist in a predominantly White area of the UK, Maria often felt like an outsider. But she turned that feeling into a sound that's bold, raw, and unmistakably hers. Join us as we explore how Maria channels her unique experiences into a blend of basement grittiness and cosmic vision.In this episode, you'll discover:✨ How Maria creates from an authentic place despite social media pressures

Hat Tip to this week's creators: @edzitron, @bysarahkrouse, @dseetharaman, @JBFlint, @packyM, @KamalVC, @VaradanMonisha, @Claudiazeisberg, @IDTechReviews, @cjgustafson222, @NathanLands, @psawers, @lightspeedvp, @jaygoldberg, @avcContents* Editorial: Dear Sam, A Letter from a Founder to a Founder* Essays of the Week* Sam Altman Is Full Of S**t* Behind the Scenes of Scarlett Johansson's Battle With OpenAI* Sky voice actor says nobody ever compared her to ScarJo before OpenAI drama* Better Tools, Bigger Companies* The Pervasive, Head-Scratching, Risk-Exploding Problem With Venture Capital* Video of the Week* OpenAI vs Gemini 1.5* AI of the Week* Does AI have a gross margin problem?* OpenAI and Wall Street Journal owner News Corp sign content deal* Scale AI Raises $1B In Accel-Led Round; Hits $13.8B Valuation* The Awful State of AI in California* News Of the Week* It's Time to Believe the AI Hype* The 49-Year Unicorn Backlog* Humane, the creator of the $700 Ai Pin, is reportedly seeking a buyer* NVIDIA CRUSHES EARNINGS, AGAIN* Startup of the Week* SUNO'S HIT FACTORY* Warpcast of the Week* Be GenerousEditorial: Dear Sam, A Letter from a Founder to a Founder.This week let's break the pattern and write this as a letter to Sam Altman.Dear Sam,It's been a swings and roundabouts week for you at OpenAI.I had a week like that in the spring of 1998. I was at Internet World launching RealNames to the world. RealNames invented paid clicks on keywords. Our first partner was AltaVista, and Google was our second—calling the feature "I'm Feeling Lucky."It was the simplest technology ever. We had a keyword, bought by a customer. An example might be Disney buying "Bambi." They would buy it in every country and language they wanted and point it to a specific URL in each place. Search engines would look at the keywords you typed in (later browsers too) and if RealNames had it as a paid keyword, they would send the user to the site, with no search results. Just a direct navigation. RealNames got paid for the customer sent.At the launch, we used the example of the keyword “Bambi” to show how superior our keywords were compared to domain names. In those days, Bambi.com pointed to a porn site. Our launch demo showed that typing "Bambi" went to Disney, but typing "Bambi.com" did not. All was well except we altered our network settings the eve of the launch, and when we demoed the use of "Bambi" at the launch, it (you can guess) went to the porn site.Journalists wrote about RealNames as a scam and bad actors.Luckily, we had great partners, and within 12 hours the network issue was fixed, and all was well. But for 24 hours, I felt like the world was collapsing around me. On the one hand, we launched our company, mostly to great acclaim; on the other, we were being destroyed in the tech media.Sam, I know how this week must have felt. Your decision to pull the ‘Sky' voice was right. And despite the horrors of the first 24 hours, this will pass.That said, you mismanaged this entire thing. I'm sure you acted in good faith in wanting to embrace the “Her” meme. It is a good idea. And ‘Sky' was a good effort.It seems clear you had spoken to Scarlett Johansson and failed to reach an agreement. I'm prepared to believe you could not react fast enough to change the voice prior to the demo.But once it went awry, you needed to do more than wait for a legal challenge before pulling it, and you needed to say something before the actress. Not doing so means that many people, probably most, think you did the entire thing on purpose.Clearly, you did not preconceive this. If you did, then the fact that you were happy to pull the voice, and your knowledge that the actress was not prepared to have her voice used, would have stopped you before it got as far as it did. You would be very reckless to have thought you could get away with using a voice like hers without her permission.So, you need to either go on the record and get this behind you or ignore it and hope it goes away. I think now we have ‘ScarJo' as a word, the latter might prove difficult.Best Regards,Keith (A fellow Founder)Beyond ScarJo there are some great essays this week. Pack McCormick writes about why AI will lead to more jobs and bigger companies. In framing his case he says”Technologies are tools. I don't mean that in the normal way that people mean it to say that technology is neither good nor bad.Tools are good.Humans can build better things with tools than they can without them.But tools aren't the point. They're tools.Tools lead to new possibilities and those lead to new endeavors. Read his essay below.And a team made up of @KamalVC, @VaradanMonisha, @Claudiazeisberg have penned an essay called ‘The Pervasive, Head-Scratching, Risk-Exploding Problem With Venture Capital'. The main thesis is about investing in private companies versus public companies. They have a great graphic showing that the range of outcomes in Venture Capital is very wide compared to other asset classes:Venture Capital's top percentiles out-perform other asset classes, but most do not. The safest asset class is global equity (public company stock).Building on this they show that large Venture investors that invest across 500 or more companies can compete with less risky assets by diversification.This depicts a simulation of a manager doing 15 deals, compared to 500 and shows more deals equals less risk.I recommend reading the full piece, linked in the contents above and the headline below. I think they are right, but there is a better way of derisking. The advice they give below is better than traditional venture capital, but that is a low bar:To de-risk venture capital, CIOs simply need to acknowledge that VC math is different from public markets math. The importance of low-probability, excess-return-generating investments means that proper diversification requires a portfolio of at least 500 startups.It will take work to assemble such a portfolio. It is hard to do by investing directly. Current funds and funds-of-funds are rarely designed with diversification in mind. Instead, they concentrate funding in a small subset of ultra-popular entrepreneurs, sectors, and geographies, which risks driving down returns on capital, leaving higher-return strategies underfunded.Investors who allocate and diversify their funds wisely and accept the evidence will not only achieve better and less-volatile returns, but will also ultimately nudge GPs to finally design diversified funds.In my day job - also about de-risking venture - we use AI to reduce risk, removing companies that are highly unlikely to be successful. The remaining companies (about 7% of the full set of venture backed companies) out-perform the market in a narrower band of outcomes:Here is how the SignalRank Index compares to the S&P500 and the NASDAQ. We assume an investor puts $1 into the S&P, the NASDAQ and The SignalRank Index in each year from 2014-2019 and then show the returns from each (average and median in the case of SignalRank).The median outcome from venture investments is that the investor loses money. The average is a lot better. But almost no managers achieve the average. By using AI to reduce risk we get the average outcome in 2014 to be 4.31x the investment (the white numbers), compared to the S&P500 1.39 and the NASDAQ 1.89. SignalRanks Median outcome is 2.24.De-risking venture capital is important and the writers of the essay show that it is possible to de-risk by diversification. But we can do even better by both diversifying and using data intelligence to remove downside outliers.I will leave you with that thought. More next week This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.thatwastheweek.com/subscribe

Want to add strategic pricing to your marketing tool box? Go to InteliChek or call 877-827-7273 and ask about our InteliShare Series!   InteliShare  contains all of our promotional tools that you can use to promote your favorable prices, including our InteliAds, the printable flyers that you can show off in easel displays, InteliMedia, for your Digital Media Boards AND InteliWidgets, so you can show off price comparisons on your website and even let your customers schedule from the widget.   With one look at Chris Piche's résumé, it becomes apparent that his thoughts on this technology should be heard. He has developed and patented foundational technologies, products, and standards for AT&T, BlackBerry, Polycom, and the Open Connectivity Foundation, earning recognition as Best of Internet World, Canada's Top Young Leader, and Top 40 under 40.     Chris Piche, the founder and CEO of Smarter AI, discusses the current state of autonomous vehicles and addresses misconceptions about their safety. He explains that autonomous vehicles are approximately 10 times safer than human-driven vehicles and emphasizes the importance of understanding the limitations of current driver assistance systems. Chris also discusses the challenges and future prospects of autonomous vehicles, including the need for government regulation and the potential for widespread adoption. He compares the benefits of autonomous vehicles to electric vehicles and shares his background in developing communication technologies.   Takeaways   Autonomous vehicles are approximately 10 times safer than human-driven vehicles. Current autonomous systems are advanced driver assistance systems and require responsible use. The acceptance of autonomous vehicles by the public is a sociological issue that depends on factors such as perceived safety and trust. The future of transportation will involve connected autonomous vehicles that communicate with each other and traffic infrastructure. The safety and effectiveness of autonomous systems depend on the quality and diversity of the training data used for machine learning models.   News Clips WKRN News 2 WSMV 4 Nashville WFAA George Downs WSJ   Music Reveille-Night Visions Be Still The Earth-Bright Future The Night Driver-Hard Break Reveille-Astro Punk

Want to add strategic pricing to your marketing tool box? Go to InteliChek or call 877-827-7273 and ask about our InteliShare Series!   InteliShare  contains all of our promotional tools that you can use to promote your favorable prices, including our InteliAds, the printable flyers that you can show off in easel displays, InteliMedia, for your Digital Media Boards AND InteliWidgets, so you can show off price comparisons on your website and even let your customers schedule from the widget.   With one look at Chris Piche's résumé, it becomes apparent that his thoughts on this technology should be heard. He has developed and patented foundational technologies, products, and standards for AT&T, BlackBerry, Polycom, and the Open Connectivity Foundation, earning recognition as Best of Internet World, Canada's Top Young Leader, and Top 40 under 40.     Chris Piche, the founder and CEO of Smarter AI, discusses the current state of autonomous vehicles and addresses misconceptions about their safety. He explains that autonomous vehicles are approximately 10 times safer than human-driven vehicles and emphasizes the importance of understanding the limitations of current driver assistance systems. Chris also discusses the challenges and future prospects of autonomous vehicles, including the need for government regulation and the potential for widespread adoption. He compares the benefits of autonomous vehicles to electric vehicles and shares his background in developing communication technologies.   Takeaways   Autonomous vehicles are approximately 10 times safer than human-driven vehicles. Current autonomous systems are advanced driver assistance systems and require responsible use. The acceptance of autonomous vehicles by the public is a sociological issue that depends on factors such as perceived safety and trust. The future of transportation will involve connected autonomous vehicles that communicate with each other and traffic infrastructure. The safety and effectiveness of autonomous systems depend on the quality and diversity of the training data used for machine learning models.   News Clips WKRN News 2 WSMV 4 Nashville WFAA George Downs WSJ   Music Reveille-Night Visions Be Still The Earth-Bright Future The Night Driver-Hard Break Reveille-Astro Punk

This week Jamie chats with Olivia Muenter, co-host of Bad On Paper podcast and author of Such a Bad Influence. They discuss her experience writing her first novel, the ins and outs of influencer fame, how the internet will impact kids in the future, and so much more. Follow along on IG: @itsJamieStone and @ALittleTooMuchPodcast Follow along on TikTok: @itsJamieStone Don't forget to rate, review, and subscribe! xo

Chief Internet Marketing is the creation of advertising and marketing specialist, Jeff Stanislow. Jeff's unparalled success with Michigan enterprise, Motor City Interactive and Tampa Bay's The Bay Connection, sparked the creation of this Florida-based digital consulting enterprise. Jeff has specialized in online marketing for over 10 years, providing solutions to companies such as AAA Life, Bally Total Fitness, EDS, Flagstar Bank, Ford Motor Company, General Motors Corporation, St. John Health System, and many others. Frequently sought as a guest speaker on internet trends and topics, Jeff is also an Adjunct Professor at Walsh College, where he teaches graduate-level classes in interactive marketing. In addition, he is a past president of GLIMA (Great Lakes Interactive Marketing Association), and is a member of the board of directors for DMAD (Direct Marketing Association of Detroit). Jeff holds a B.S. degree in Marketing from Michigan State University, and an M.S. degree in Information Management & Communications from Walsh College. Jeff is well respected throughout the community and in addition to his listing in Who's Who in Technology – Crain's Detroit, he has been published in the Detroit News, Michigan Technology News, Internet Day, Adcrafter Roster Edition, BigIdea Magazine, Internet Survival Guide, and has spoken at Internet World, glima, Automation Alley, State of the Net, Digital Detroit, Ann Arbor IT zone, ITEC, DMAD, and the Adcraft Club. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Jeff Stanislow:Website: www.chiefinternetmarketer.com Twitter: @ChiefIntMkter   *E – explicit language may be used in this podcast.

Scott Kitun sits down with acclaimed journalist and author Taylor Lorenz to set the record straight regarding internet history, the premise of her book, "Extremely Online," (available now). She discusses the evolving landscape of the tech world, the importance of strong social safety nets, the impact of AI on content creation, and Lorenz's thoughts on various social platforms. Key Highlights:The impact of social media on fame and celebrity. (2:51)The fundamental issues creators face including the challenges of accessing healthcare and unions' potential role (and over-reliance) in addressing these concerns. (3:12)The evolution of influencer culture and the impact of social media platforms. (7:50)Creator unions and collective bargaining in the digital media industry. (15:19)The discussion shifts to the influence of AI, with Scott highlighting how it might disrupt the middle class and alter traditional career paths. (20:41)Taylor provides a balanced view on AI's potential, noting that while there are concerns, AI also offers various creative tools. She also mentions using ChatGPT and its current limitations are not scary. (22:18)Scott dives into the human element in content creation, emphasizing that human-driven competition and creativity remain irreplaceable. (24:14)The conversation concludes with Lorenz's thoughts on the best platforms to follow her work,  her move away from Twitter (X) for tech commentary. (27:54)

Follow us on IG @playersplaypodcast Host: @therealteshai Co host: @simplykasss Guests: @mylofung, @richnoir Episodes are available on Apple Podcasts and Spotify: https://linktr.ee/Playersplay #playersplaypodcast #toronto #podcast #playersplay

Today Bill Smith sits down with Amy Jasek, better known as Texas Girl Photography across the wide Internet World and is a regular contributor to the Film Shooter Collective. Amy and Bill talk about her inspiration from her father in the wide world of photography. Her first camera and the lessons he taught her on developing and printing in a darkroom. Even if it was only hanging out with her dad and growing up with photography, her passion for the craft came in her 20s. Also, the importance of dabbling and photographing what you love and are interested in photographing. The love of cameras, printing, and the frugal film project all come up throughout the episode. You can find Amy's work online at: Web: texasgirlphotography.com Instagram: instagram.com/amyjasek

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Marketing has evolved significantly since the advent of the internet. The internet has provided new channels and tools for businesses to reach and engage with their target audiences. In this episode, learn about how to ace marketing in the digital era. _____________________________________________________   Rajeev Mudumba's Website: www.planb.live   Plan B Success Podcast: Available on your favorite platform including iTunes @ https://apple.co/2JCSysL?ls=1 or www.planbsuccess.live or www.planb.live   Want to SUPERCHARGE your personal or business brand with your own podcast, GO HERE => rajeevmudumba.gumroad.com/l/toppodcastmastery   Rajeev's Books - Available on Amazon Worldwide on your local Amazon site or @ https://www.amazon.com/stores/author/B07VGMGBBT/allbooks   Plan B Success YouTube Channel: https://youtube.com/@planbsuccess   Medium Articles: https://rajeevmudumba.medium.com   LinkedIn: https://www.linkedin.com/in/rajeevmud...   Facebook Plan B Success Page: https://www.facebook.com/planbsuccess...   Facebook My Inspiration Book Page: https://www.facebook.com/myinspiratio...   Instagram: @hifromraj1

In dieser Episode sprechen Klaus & Marc, die neben dem Studiosofa u.a. die Podcasts für SAZsport, W&V und Internet World produzieren, über ihren Workflow in der Podcast-Produktion. Die beiden erklären, welche Recording-Tipps sowie Equipment-Empfehlungen sie den Podcast-Hosts für die Sprachaufnahme mit an die Hand geben und verraten, mit welchen Tools, Tipps und Tricks sie im Editing, Mixing und Mastering arbeiten. Viel Spaß beim Hören! ➡️ (00:05:36) - Das Format ➡️ (00:09:47) - Recording ➡️ (00:16:35) - Vorbereitung & Restauration ➡️ (00:23:56) - Editing ➡️ (00:31:55) - Template & Routing ➡️ (00:34:44) - Mixing ➡️ (00:50:10) - Mastering ➡️ (00:57:22) - Sonderfälle ➡️ (01:07:55) - Authentizität & Perfektionismus ➡️ (01:14:17) - Plug-in-Schlacht

Tue, 26 Apr 2022 14:25:31 +0000 https://internetworld.podigee.io/50-neue-episode d1a21beae45695791b79422d1cd0715b 50 full no INTERNET WORLD

Die Geschichte von Ankorstore ist eine, die man eher in den USA verorten würde als in Europa: Der französischen Großhandelsplattform ist es gelungen, innerhalb von nur zwei Jahren auf eine Milliardenbewertung zu kommen. Ende 2021 war Ankorstore knapp 175 Milliarden Euro wert, was vor allem der jüngsten Serie-C-Finanzierungsrunde in Höhe von 283 Millionen US-Dollar zu verdanken ist. Constantin Langholz-Baikousis, ist seit Oktober 2021 General Manager DACH bei Ankorstore. Er will den B2B-Marktplatz zum "Betriebssystem für die nächste Generation des Einzelhandels" ausbauen. Dafür muss er täglich zwischen den Interessen der beiden Parteien Marken und Einzelhändler jonglieren, was bislang ganz gut gelingt: Ankorstore hat im DACH-Raum knapp 20.000 Einzelhändler, was ein Wachstum von 700 Prozent im Vergleich zum Vorjahr ausmacht und rund 2.500 Marken an Bord. Das Unternehmen hat zudem knapp 500 Mitarbeiter in ganz Europa - und mit Berlin auch eine Deutschland-Dependance. Die dezentrale Herangehensweise an die Märkte ist dabei Kern der Strategie. Das liegt auch daran, dass jeder Markt verschieden ist, gerade das B2B-Segment unterscheide sich von Land zu Land doch deutlich, so Langholz-Baikousis. Wann Ankorstore beim Thema Skalierbarkeit an Grenzen stößt, mit welchen Argumenten man Händler wie Marken überzeugen will und wie man mit Mitbewerbern wie Faire, Creoate oder Orderchamp umgeht, erzählt der DACH-Chef im "Touch Point", dem Podcast der INTERNET WORLD.

Wie kommt es, dass in einem Laden statt einer Kasse ein Basketballkorb steht? Ganz einfach: Der Kunde bestellt seine neuen Basketballschuhe online, bezahlt sie mobil auf dem Weg zum Abholen aus der Filiale und kann an Ort und Stelle gleich die ersten Würfe ausprobieren. "Händler wollen sich immer weniger auf online, mobil oder offline festlegen, sondern einfach nur schöne Einkaufserlebnisse schaffen", sagt Alexa von Bismarck in der neuen Folge unseres Podcasts "Touchpint". Und das gehe, wenn sie sich nicht mehr darum kümmern müssten, wie die Kunden bezahlen. Denn dann hätten sie eben mehr Zeit und Raum für anderes - etwa den Basketballkorb statt eines Kassenterminal. Alles aus einer Hand Als Deutschlandchefin des Zahlungsdienstleisters Adyen bekommt Alexa von Bismarck täglich mit, wo Händler beim Thema Payment der Schuh drückt. Vor allem die ständig wachsende Komplexität mit immer wieder neuen Herausforderungen macht ihnen zu schaffen - egal, ob es um den richtigen Payment-Mix geht oder regulatorische Themen wie die Zwei-Faktor-Authentifizierung. Das verändert auch die Arbeit der Dienstleister: Der Trend bei den Payment Service Providern geht immer mehr dahin, den Händlern alles aus einer Hand anzubieten, und zwar über alle Kanäle hinweg. Gleichzeitig versuchen die Zahlungsdienstleister sich über Zusatzservices Händler an sich zu binden und sich von Wettbewerbern abzuheben. Denn die Konkurrenz im Markt ist groß und wächst ständig weiter. Angezogen von der stetig wachsenden Zahl an Transaktionen, die im digitalen Handel abgewickelt werden, pumpen Investoren gerade Milliarden in Zahlungsdienstleister. Ein Beispiel: Der britische Payment Service Provider Checkout.com hat unlängst in einer Finanzierungsrunde eine Milliarde US-Dollar eingesammelt. Wachstum aus eigenen Mitteln Adyen, seit 2013 im deutschen Markt vertreten, wächst hingegen aus eigenen Mitteln. Und die Zahlen können sich sehen lassen: Der Dienstleister kommt auf eine Bewertung von rund 60 Milliarden Dollar und ist damit Spitzenreiter bei börsennotierten Tech-Unternehmen. Allein in den ersten neun Monaten des Geschäftsjahres 2021 stieg das Transaktionsvolumen um 67 Prozent, der Umsatz um 46 Prozent. Der Gewinn kletterte um 65 Prozent auf gut 272 Millionen Euro. Im Podcast spricht Alexa von Bismarck darüber, wo Adyen im deutschen Markt steht und wie ihre Vision von der Zusammenarbeit mit Händlern aussieht. Und wie sich Händler vor einer allzu großen Abhängigkeit von einem Dienstleister schützen können. Podcast: Musik von FRAMETRAXX Für den Podcast "Touch Point" der INTERNET WORLD treffen wir uns mit spannenden Menschen aus der Digitalbranche und sprechen über aktuelle Trends im Online-Handel.

Tools für die Zustimmung zur Cookie-Nutzung, Probleme beim Tracking von Customer Journeys und die Höhe der Provisionen, das sind die drei wichtigsten Themen, die die Akteure im Affiliate-Marketing derzeit umtreiben. Dies ist eins der Ergebnisse der Affiliate Trend Umfrage 2022. Diese Umfrage wurde von der Augsburger Performance-Marketing-Agentur Xpose 360 durchgeführt, deren Mitgründer und Geschäftsführer Markus Kellermann ist unser Studiogast in der neuen Episode von "Touch Point". Kellermann gilt als einer der führenden Experten der Affiliate-Marketing-Szene in Deutschland, er rief Formate wie die Affiliate Tactixx und die Affiliate Networkxx ins Leben. Gemeinsam mit Frank Kemper von INTERNET WORLD analysiert Kellermann, welche Herausforderungen die Branche gerade umtreiben. Dazu gehört auch ein immer größer werdender Widerspruch zwischen den Erfordernissen der Advertiser und den technischen Möglichkeiten. So nutzen viele Advertiser kein effektives Cross Device Tracking, was die Attribution vermittelter Conversions immer schwieriger macht. Affiliates sehen sich mit dem Problem konfrontiert, dass cookie-basiertes Tracking immer schlechter funktioniert und wünschen sich eine bessere Entlohnung für ihren Einsatz. Trends für die Zukunft sind Server-to-Server-Tracking, das ohne Cookies im Browser auskommt, außerdem benötigt die Branche dringend ein praktikables System, um die Zustimmung der Verbraucher zur Nutzung ihrer personenbezogenen Daten vereinfacht - denn ohne solche Daten kann Affiliate Marketing nicht funktionieren.

Nicht nur die Datenschutzbehörden, auch die Browserhersteller machen ernst in Sachen User-Tracking. Third Party Cookies, über Jahrzehnte das Rückgrat des datengetriebenen Onlinemarketings, sind zum Auslaufmodell geworden. Apple Safari, Mozilla Firefox und Microsoft Edge unterstützen Third Party Cookies bereits nicht mehr, in absehbarer Zeit wird auch der Chrome Browser von Google keine Third Party Cookies mehr akzeptieren. Onlinemarketers benötigen sofort Alternativen - und Onlinehändler benötigen eine Strategie, wie sie in Zukunft die Daten ihrer Kunden nicht nur gesetzeskonform, sondern auch strukturiert erfassen und möglichst nutzbringend einsetzen. Um diese Themen geht es in dieser Episode von Touch Point, dem Podcast der Internet World. Frank Kemper unterhält sich mit Patrick Mohr, Mitbegründer der Marketing-Technologieberatung mohrstade, und mit Timo von Focht, Chief Experience Officer bei mohrstade. Patrick Mohr rät allen Onlinehändlern, für sich eine First Party Data-Strategie zu erarbeiten, die sich nicht nur auf Cookies im Browser beschränkt, sondern auf alle Daten, die die Kundschaft zur Verfügung stellt. Und Timo von Focht warnt davor, die rechtliche Seite des Themas Kundendaten zu unterschätzen. Das unlängst in Kraft getretene Telekommunikation-Telemedien-Datenschutz-Gesetz (TTDSG) erlegt Onlinehändlern neue Pflichten beim Umgang mit Kundendaten auf. Zwar werden Verstöße gegen das TTDSG noch nicht offensiv verfolgt, doch dies ist nur noch eine Frage der Zeit. In dieser Touch Point-Episode gegen wir auch der Frage auf den Grund, ob ein Onlinehändler alle Kundendaten an Google und Facebook übermitteln muss, wenn er mit diesen beiden Werbegiganten zusammen arbeiten will, oder ob es Alternativen gibt, die ihn in eine bessere Position bringen. So viel sei verraten: Es gibt sie.

Seit der Umbenennung von Facebook nach Meta ist das "Metaverse" in aller Munde. Es entsteht nicht weniger als eine neue, virtuelle Welt, in der Menschen miteinander kommunizieren, agieren und auch Handel treiben können. Thomas Groß, Mitbegründer der 3D-Socal Community Soulside, ist davon überzeugt, dass Cryptocurrency wie Bitcoin und Ether den ersten Schritt in die Urbarmachung dieser digitalisierten Welt dargestellt hat - und die Schaffung digitaler Handelsgüter ist der nächste große Schritt. NFT (Non Fungible Token) sind der neue Trend: digitale Wirtschaftsgüter, die man handeln und kaufen kann - mit Cryptocurrency. Groß ist überzeugt, dass es bereits in naher Zukunft Läden im Metaverse geben wird, in denen Händler ihren Kunden Produkte zum Kauf anbieten - virtuelle und reale Güter. In der aktuellen Episode von Touch Point, dem Podcast der Internet World, unterhält sich Redakteur Frank Kemper mit Thomas Groß über Spekulationsblasen, Geschäftsmodelle und den Energieverbrauch für das Erstellen von NFT.

Hello everyone my name is vijay kumar Devireddy and I am glad to have you back on my episode 75 today we're going to discuss about Hijacking, next we have hijacking which is the exploitation of a computer session in an attempt to gain unauthorized access to data,services, or other resources on a computer or server.There are eight types of session hijacking that can be performed.Session theft, TCP/IP hijacking, blind hijacking,clickjacking, Man-in-the-Middle,Man-in-the-Browser, the watering hole attack and cross-site-scripting attacks.The first type of hijacking is known as session theft.With session theft the attacker is going to guess the session ID for a web session and that enables them to takeover the already authorized and established session of that client.Each session is uniquely identified with a random string but if the attacker can determine or guess that string they can take over the authenticated session with the server.And this example, you can see this is occurring at the session layer of the OSI model but it can also occur at the network or transport layer too.Now when it does it's called TCP/IP hijacking.Because it occurs when an attacker takes over a TCP session between two computers without the need of a cookie or other host access.Because TCP sessions only authenticate during the initial three-way handshake the attacker can jump into the session at any time they want if they can guess the next number in the packet sequence.This can also be used to create a denial of service attack against the initial host that way they can take it over and not let that person jump back into the session.Now, the next type of hijacking is called blind hijacking because it occurs when the attacker blindly injects data into a communication stream and won't be able to see the results whether they're successful or not.Clickjacking is our next type.This attack uses multiple transparent layers to trick a user into clicking on a button or link on a page when they were intending to click on something else.Basically the hyperlink to the malicious content is hidden under some legitimate clickable content.So you think you're clicking on an image and you're actually clicking on some link that takes you elsewhere.Now a Man-in-the-Middle attack is probably the attack you've heard most before.This is also one that is commonly used in session hijacking.A Man-in-the-Middle attack causes data to flow through the attacker's computer where it can then be intercepted or manipulated as it passes through.This is considered an active type of interception.So let's pretend that you've got some kind of malware on your computer and now all of your traffic is going to route through this attacker's machine. Well, if you wanted to transfer $50 from your bank account to your friend's but the attacker changes the amount and the destination of the account you may now be sending $5000 to the attacker instead of the $50 to your friend.This is the idea of a Man-in-the-Middle.Since the attacker is sitting right in the middle of that connection they can see and manipulate any data as it's being sent back and forth.Now a Man-in-the-Browser is very similar to the Man-in-the-Middle except it's limited to your browser's web communication instead of looking at the entire communication.This can occur because you have a Trojan that's infected your vulnerable web browser and it modifies web pages or transactions that are being done within that browser.To prevent this you should insure you have a good anti-malware solution installed and you have the latest security updates for your web browser because this will pretty much eliminate the Man-in-the-Browser attack.Next you have a watering hole.And a watering hole is something that we described all the way back in the beginning of this course.It occurs when malware is laced on a website that the attacker knows his potential victims are going to access.

Über mehrere Jahre waren persönliche Daten und Transaktionsdetails von über 800.000 Kunden verschiedener Online-Händler und Marktplätze wie Otto, Kaufland und Check24 einsehbar - weil eine Marktplatz-Schnittstelle des Dienstleisters Modern Solution unzureichend gesichert war. Ein unabhängiger Programmierer hatte das Datenleck im Juni öffentlich gemacht und wurde dafür von Modern Solution angezeigt - was im Herbst in einer Hausdurchsuchung bei dem Programmierer endete. Rechtliche Konsequenzen für Modern Solution gab es bisher nicht. Der Branchenbeobachter Mark Steier, der auf seinem Blog Wortfilter.de im Juni erstmals über das Datenleck berichtete, sieht im wenig einsichtigen Vorgehen von Modern Solution ein Symptom für ein tieferliegendes Problem zwischen dem Online-Handel und seinen Dienstleistern. "Durch rechtlich leider zulässige Haftungsausschlüsse in den AGB machen sich viele Dienstleister und Schnittstellen-Anbieter bei Problemen einen schlanken Fuß", kritisiert er in der neuen Episode von "Touchpoint", dem Podcast-Format von INTERNET WORLD. "Egal ob Datenschutz-Leck oder Umsatz-Ausfall durch technische Probleme beim Dienstleister - häufig ist es der Händler, der am Ende der Nahrungskette steht und für die Probleme geradestehen muss, obwohl er sie nicht verursacht hat." Vor allem KMU-Händler seien der Dienstleister-Landschaft ausgeliefert und hätten kaum Möglichkeiten, Druck auszuüben; deshalb sieht Steier Plattformen, ERP- und Shopsystem-Anbieter in der Pflicht. Diese würde aber ihre angebundenen Dienstleister viel zu selten Prüfverfahren unterziehen, so dass sich Händler auch nicht blind auf die Qualität der von ihren Systemen angepriesenen Dienstleister verlassen könnten. "Diese Problematik ist den meisten kleineren Händlern nicht bewusst - bis etwas schief geht", so Steier. Das ganze Gespräch hören Sie in der aktuellen Episode von "Touchpoint".

Am 1. Dezember 2021 tritt das Telekommunikation-Telemedien-Datenschutz-Gesetz in Kraft, kurz: TTDSG. Für Website-Betreiber, die sich mit Affiliate-Links ein Zubrot verdienen, hat das Gesetz eine unangenehme Neuerung im Gepäck: Sie müssen dafür sorgen, dass Nutzer, die auf einen Affiliate-Link klicken, zuvor ihr Einverständnis dafür geben, dass ein Cookie gesetzt wird. Doch das ist nicht die einzige Herausforderung, die auf die Publisher zukommt, denn sie müssen das Einverständnis nicht nur speichern, sondern auch an das Affiliate-Netzwerk übermitteln. André Koegler ist Vorsitzender der Fokusgruppe Affiliate Marketing im Bundesverband Digitale Wirtschaft (BVDW). Mit ihm spricht Frank Kemper von INTERNET WORLD über die möglichen Herausforderungen, die TTDSG für jeden einzelnen Website-Publisher bereithält, der sich mit Affiliate-Links ein bisschen Geld hinzuverdient. Koegler erläutert nicht nur die Tragweite der neuen gesetzlichen Regelung, sondern zeigt auch auf, welche Lösungen bereitstehen, mit denen Publisher der neuen Situation begegnen können.

As i understanding the internet and the social media i want to get away from them, because they are using us as a product and building a future. Now no one have privacy we all are the expose tot he new world where you can get attention through showing your life and people are doing that and lot more i have said in the podcast. check it out. here is the video https://youtu.be/xl_ERHH7Lqc

Es läuft gut bei Payback: Das Kundenbindungsprogramm konnte in den letzten Monaten viele hochkarätige neue Partner begrüßen, darunter das LEH-Dickschiff Globus, die Werkstattkette Euromaster, den Mode-Marktplatz Farfetch oder das Musikhaus Thomann. Doch auch schon im schwierigen ersten Corona-Jahr konnte das Unternehmen wachsen: 31 Millionen aktive Kunden sammeln derzeit Bonuspunkte bei rund 650 Partnern - ihnen wurden 2020 über 473 Millionen Euro in Punkten ausgeschüttet, 20 Millionen mehr als im Vorjahr. Mit dem Corona-bedingten Online-Boom wuchs auch der Anteil an digital gesammelten Punkten. "Der E-Commerce ist eines unserer ganz großen Wachstumsfelder", sagt Torsten Hautmann, Vice President Digital Sales bei Payback, im Podcast-Interview mit Internetworld.de. "Deshalb legen wir auch einen starken strategischen Fokus darauf, für digitale Partner attraktiv zu sein." Das wichtigste Argument von Payback für neue E-Commerce-Partner ist die Stärke als Neukundengewinnungsinstrument. "Fast alle unsere aktiven Kunden dürfen von uns zu Marketing-Zwecken angesprochen werden - dadurch erreichen unsere Partner viele Neukunden, die sie über ihre eigenen Kanäle nicht ansprechen könnten", so Hautmann. Auch der hohe Trust-Faktor und die hohe Markenbekanntheit seien überzeugende Argumente für die Partner, ebenso die starke Mobile-Strategie: Die Paypack-App hat 10 Millionen aktive Nutzer, pro Tag generiert sie bis zu 1,4 Millionen Daily Unique Visits. Angesichts des hohen Bekanntheitsgrads von Payback stellt sich die Frage: Gewinnt der Paypback-Partner durch die Einbindung des Bonusprogramms neue Kunden für sich - oder für Payback? Beides, argumentiert Hautmann. Natürlich steige mit jedem neuen Partner die Attraktivität des Bonusprogramms für die Kunden; andererseits lohnt sich die Teilnahme auch für die Partner. "Payback-Kunden füllen höhere Jahreswarenkörbe, da sie öfter und mehr einkaufen als andere Kunden", sagt Hautmann. "Am besten funktioniert der Payback-Effekt, wenn das Programm in den Shops sehr aktiv beworben wird." Wer vom Payback-Effekt profitieren will, muss allerdings gewisse Voraussetzungen erfüllen: "Unsere Partner müssen einen deutlich sieben- oder achtstelligen Jahresumsatz erzielen", so Hautmann. "Außerdem muss der Shop gut aussehen, eine gute User Experience bieten und vor allem auch mobile gut performen." Ob Online-Händler auf Payback oder lieber ein eigenes Bonusprogramm setzen sollten, und was das Unternehmen in Zukunft noch vorhat, diskutiert Torsten Hautmann im neuen "Touchpoint". Podcast: Musik von FRAMETRAXX Für den Podcast "Touch Point" der INTERNET WORLD treffen wir uns mit spannenden Menschen aus der Digitalbranche und sprechen über aktuelle Trends im Online-Handel.

Hello everyone my name is vijay kumar Devireddy and i am glad to have you back on my episode 58 today we're going to discuss Proxy Servers.A proxy server is a device that acts as a middle man for your clients.For example, if you're at work and you wanted to connect to ,your work computer's likely going to go from itself, to a proxy server within your company's LAN.And then, that proxy server makes the connection to Dion Training to get the information that you requested.And then it will hand it back to you.This middle man approach allows the company to log everything that's being requested,who made them, and to filter out things they don't want you to access.There are four types of proxies in use today.IP Proxy, Caching Proxy, Content Filter,and Web Security Gateways.An IP Proxy is used to secure a network by keeping machines behind it anonymous.When your work computer decides to connect to through the proxy in my example above,my server doesn't know which particular computer is actually connected to it from your company's network.All I see is the proxy server itself.This is because your proxy is using NAT to translate your request from your machine into a request from the proxy.If you had 20 different computers on there tryin' to access my web server,it would still just look like one machine to my server, not 20.The next type is called a Caching Proxy.Caching Proxies are used to attempt to serve client requests without actually connecting to the remote server each time.Let's say that you went to my website at diontraining.com,and then your coworker,five minutes later, tried to go to diontraining.com,just like you did.Well, the proxy, if it's using a cache,is going to be able to keep a copy of my webpage from the first time it fulfilled your request.Then, when your coworker requested it,it would simply give it from its cache instead of going and getting a new copy from my site.This will allow your company to save on bandwidth costs,and increase the speed of delivery for your coworker, because it already has it locally,inside your network.The most common caching proxy is known as an HTTP Proxy,which attempts to cache the web pages that are visited by users, such as the example I just gave you.Caching proxies are not as effective as they used to be, though,because we all live in a Web 2.0 world with lots of customized content being served up to us.So, for example, if you went to Facebook.com and your coworker went to Facebook.com,both of your Facebook feeds look drastically different, don't they?This is because you each get different information based on your friends and your likes and your desires.So caching here isn't very helpful because of this Web 2.0 structure.Also, most caching proxies only keep a copy of the information they get for about 24 hours.And after 24 hours, they're going to go back out and request a new copy to ensure that they get the latest information.Now, to simplify the installation and configuration of a caching proxy in your web browser,there's a special type of file called a PAC, a Proxy Auto-Configuration file.This file contains the settings needed for a host to connect to the proxy server.Unfortunately though,these files are subject to modification, and could be used to redirect the user to an attacker's control proxy instead of your organization's.For this reason, it is better to disable the PAC files, and manually configure your proxy settings on your host machines, or you can push these out using a global policy object, or GPO update.Now, the third type of proxy is called an Internet Content Filter.These are used in large organizations as a way to prevent users from getting to stuff that they don't want you to access at work..

Der Modehersteller NA-KD sieht sich selbst als ersten rein digitalen Wettbewerber zu traditionellen Fashion-Retailern wie Zara oder H&M. Das Erfolgsrezept von NA-KD sei eine gute Mischung aus den Produkten und datenbasiertem Marketing berichtet Andrey Busk, Vice President Business Development bei NA-KD in diesem - englischsprachigen - Podcast von INTERNET WORLD.

Wasser, das nach Pfirsich oder Apfel schmeckt, gibt es bereits auf dem Markt - künstliche Aromen machen es möglich. Das Münchner Start-up Air Up hat einen ganz neuen Ansatz entwickelt: Sie aromatisieren Wasser mit Duft. Das von dem Gründer-Team entwickelte innovative Trinksystem verleiht Wasser mittels sogenannter Duft-Pods Geschmack, ohne dass darin irgendwelche Zusätze landen. Was genau es damit auf sich hat, wie das Geschäftsmodell aussieht und warum das junge Unternehmen eine klare Multi-Channel-Strategie verfolgt, erklärt Co-Gründerin Lena Jüngst in der aktuellen Folge der "D2C Durchstarter", dem Podcast der INTERNET WORLD.

How fascinating is the Internet World, everybody has a perfect and happy life.Each one of us have a different real world......and a different oh so Online world.Dushyant Singh is talking about this difference in his spoken poetry “Doori”.

Generationswechsel bei Amazon: Gründer Jeff Bezos räumt seinen CEO-Sessel für Andy Jassy. Jassy war bislang Chef der erfolgreichen Amazon-Cloud-Sparte AWS, deren Betriebsergebnis immer wichtiger für den Gesamterfolg von Amazon ist. Stephanie Richter, Gründerin und CEO von Adspert, dem Anbieter des gleichnamigen Bid-Management-Tools für Performance-Kampagnen, kennt Amazon in- und auswendig, schließlich macht Amazon Advertising einen Großteil des Geschäftes des Berliner Unternehmens aus. In einer neuen Episode von Touch Point, dem Podcast von INTERNET WORLD sprechen wir mit Stephanie Richter über die zukünftige Strategie von Amazon, darüber, was den Konzern von seinen Wettbewerbern unterscheidet und was man als Händler tun muss, um mit den Eigenheiten der Plattform klar zu kommen.

Das deutschsprachige Hubspot Blog zieht monatlich 650.000 Besucher an und hat eine höhere Sichtbarkeit in Google, als OMR, Internet World oder Onlinemarketing.de. In dieser Folge vom #SEODRIVEN Podcast spreche ich mit Jennifer Lapp, die von der Werkstudentin eines Startups zur SEO Verantwortlichen bei Hubspot Deutschland wurde und das Blog in den letzten Jahren enorm hoch skalierte. Wir diskutieren auch darüber, welche Fallstricke es beim Blog SEO gibt und welche SEO Strategie zum Erfolg führt. Jennnifer geht zudem darauf ein, warum sich Hubspot vom klassichen Funnel Marketing abgewendet hat und seither auf eine Flywheel Strategie setzt.

Wer Jacob Leffers und Emil Woermann googelt, landet schnell bei Beschreibungen wie "Überflieger". Zu Recht, haben die beiden Anfang 20-Jährigen doch bereits als Teenager Erfolge erreicht, die so manch Erwachsenen neidisch werden lassen. Dazu gehört nicht nur ein eigenes Buch ("Secret Book for Digital Boys"), sondern auch die Gründung verschiedener eigener Label. Das aktuelle ist OAK25, eine Direct-to-Consumer-Marke und ein Hersteller eines voll reflektierenden Rucksacks namens The Luminant Bag, der mehr Sichtbarkeit im Straßenverkehr verspricht. Wie es sich für eine klassische D2C-Marke gehört, hat OAK25 ein begrenztes Produktangebot und verkauft nur über Social Media und den eigenen Online Shop. Allerdings experimentiert man auch mit Marktplätzen und plant den Vertrieb über den stationären Handel. Hier reflektieren die jungen Gründer aber genau, wissen um ihre eigenen Vorteile und Stärken und haben strenge Ansprüche, was die Qualität der Produkte und die Kontrolle darüber angeht. "Die Nachfrage im stationären Handel ist aber enorm hoch, sodass wir den Kanal für uns testen möchten", erklärt Emil Woermann. Wie es die Gründer zur Profitabilität geschafft haben, welche Rolle Social Media spielt und welche Pläne die beiden noch haben, erklärt sie in der aktuellen Folge der "D2C Durchstarter", dem Podcast der INTERNET WORLD.

Welcome to Episode 24 of Around With The Boys! Today the boys are joined by their high school buddy Thomas Cannon, known as NerdStoke in the Internet World, and he tells the EPIC story on how him and his team hit all 50 states in 5 days, 16 hours, and 20 minutes!! He completed the trip on April 27th...literally last week. INSANEBe sure to follow Thomas on Twitter, Twitch, and YouTube - @NerdStokeCrack a cold one, sit back, and enjoy this epic episode! SUBSCRIBE TO THE PODCAST!!!YouTube Channel --> https://www.youtube.com/channel/UC32SZXnM4MaOXT6CXRqmx4gFollow us on Instagram --> @AroundWTheBoysLike our Facebook page --> Facebook.com/AroundWithTheBoyswww.AroundWithTheBoys.com

hello everyone my name is vijay kumar Devireddy and i am glad to have you back on my episode 28 today we are discussing about Let me ask you a question.How many applications do you have installed on your computer right now?Now I don't mean how many are currently running.But how many exist on your computer in total?Do you have five? 50? 500? Or maybe more?Each application that's installed on your device takes up valuable disk space,but more importantly, it introduces additional code and therefore additional vulnerabilities.To combat this system administers attempt to practice known as least functionality.Least functionality is the process of configuring a work station or a server to only provide essential applications and services that are required by the user.To create an environment of least functionality administrators should restrict unneeded applications, services, ports and protocols.Another method of doing this is to uninstall any unneeded applications.After all, every application that's installed on a computer must be managed, updated and it provides yet another chance for a vulnerability to be introduced into our system.Now, our computers at work are often under a process known as configuration management.Most of our personal computers though have become mess with unnecessary programs being installed and accumulated over time.For example, if you open up your programs and features section of the control panel,take a look at all of the various programs you have installed.You might surprised at just how many are on your computer.For this example this computer had 132 different programs installed that took over 400 gigabytes of disk space looking through that list, there is a lot of unnecessary programs that user could have uninstalled.As we previously mentioned, it's important to keep your programs and you software up to date.Sometimes though, new programs are installed the old version is simply not removed.Recently we updated our video editing software from Adobe Premiere 2018 to Adobe Premiere 2019 after the installation was complete we saw that both versions remained installed on the computer.To eliminate the vulnerabilities from the 2018 version we had to go back and manually uninstall it from our systems now this may be easy to do when you have a small network of just few machines.But how do you do this when you're managing a huge enterprise network? For example one network I used to manage had over 10,000 computers spread across four countries.It would have been impossible for me to send a system administrator to check the installed programs on each and every computer throughout the network.In large networks like this, preventing excessive installations is the best solution.In our corporate networks, it's common for us to create a secure baseline image that we use for all of the work stations across the company.This image will hae the operating system,the minimum applications required and strict configuration policies that are set up for all of those machines.These polices though do have to be updated and changed over time, based on changing business requirements.We can use the Microsoft's system center configuration management or the SCCM tool that allows us as admins to manage large amounts of software across the network as well as push out new configurations and policy updates to all of our PCs.

Die Integration von eBays neuer Zahlungsabwicklung, die seit 2019 auf dem Marktplatz eingeführt wird, steht in Deutschland kurz vor dem Abschluss. Im ersten Quartal 2021 wurde bereits mehr als die Hälfte der gewerblichen Umsätze über die neue Zahlungsabwicklung abgedeckt. Bis zum Frühsommer 2021 sollen die letzten Händler auf den neuen Zahlungsprozess umgestellt sein. eBay verwaltet dann für alle teilnehmenden Händler den gesamten Zahlungsprozess, ein Drittanbieter wird nicht mehr gebraucht - auch PayPal nicht. Dennoch trifft eBays Mammutprojekt auch zwei Jahre nach dem Start auf Kritik aus der Händlerschaft. Zu kompliziert, zu teuer und zu retourenanfällig soll der neue Zahlungsprozess aus Händlersicht sein, lauten die Klagen in den Händlerforen. In der neuen Episode von "Touchpoint", dem Podcast-Format der INTERNET WORLD, stellt sich Fabian Schumacher, Seller Lead EU Payments bei eBay Deutschland, den typischen Händlerfragen rund um die neue Zahlungsabwicklung. Der Gegenwind gegen das Projekt sei "im erwartbaren Rahmen" gewesen, sagt Schumacher - und erklärt, welche Probleme und Schmerzpunkte vieler Händler bereits geklärt wurden. Dennoch sind auch 2021 noch Baustellen offen - zum Beispiel die Einführung der Zahlungsmöglichkeit "Kauf auf Rechnung". Hier gibt Schumacher Einblick in den aktuellen Entwicklungsstand. Mit vorm Mikrofon: Christian Zitterbart, Geschäftsführer des eBay-Sellers Retourenwelt. Er gehörte zu den ersten Händlern, die die neue Zahlungsabwicklung eingeführt haben und berichtet aus seinem neuen Payment-Alltag.

hello everyone my name is vijay kumar Devireddy and i am glad to have you back on my episode 13 today we are discussing about firewalls and we will be talking about them from a network perspective where they were dedicated pieces of hardware that sat at the edge of your network and controlled what went in and what went out. we're going to talk about personal firewalls.These are software based applications that protect just a single computer or server from unwanted internet traffic.Now these are also referred to as host-based firewalls.These firewalls work by applying a set of rules and policies against traffic that's attempting to come into or go out of our protected computer.For example, if there's a computer that's a web server then it should be accepting incoming traffic on port 80 and port 443 but if it's a desktop computer there's likely no need for these ports to be left open.Instead, the firewall should reject any inbound attempts to access these ports.Because we're talking about software based firewalls we also have to consider what operating systems are being used whether it' Windows, Mac OSX or Linux.With Windows we have the windows firewall.With OSX with have PF and IPFW firewalls.And with we Linux we have iptables.First, let's discuss Windows.In every version of Windows, there's its own software based firewall already built in and available.There's usually two types included.One is a basic version that's found within your control panel and then there's a more advanced version called the Windows firewall with advanced security.This advanced firewall can accessed by typing WF.MCS at the command prompt.The basic firewall is useful for most home users,while the more advanced version is well suited for businesses and systems where more in-depth configurations of you inbound and outbound traffic is required.Next, we have Apple's operating system, the OSX,which has a built in software firewall for Mac users.A basic version of the firewall is accessed through the system preference panel under the security and privacy panel.In addition to the graphic user interface based firewall there's also a command line version. This version is called PF for packet filter.It's available is OSX 10.10 and higher operating systems.Packet filter is the name because it's essentially what a firewall is designed to do.It filters packets.In older versions of OSX there was a different command line firewall used called IPFW, which stood for internet protocol fire wall,but that program was replaced by PF for most modern versions of the OSX operating system.Both PF and IPFW are also used in the free BSD operating system,which is what OSX is actually based on.Just like Windows and OSX, Linux has its own built in firewall too.In Linux systems, this program is called iptables and can be configured from the command line using different accept and reject rules based upon the type of network traffic that's expected and the port being utilized for that communication.Besides these built in firewalls for each of these operating systems many anti-malware suites also have their own software firewalls included too.For example, if you're using Windows,you may have a firewall from Symantec, Mcafee,or Zonealarm.Software firewalls, like all software,does need to be updated though.All software is vulnerable to attack and therefore you need to ensure your host-based firewalls are regularly updated with service packs and software updates to ensure that they remain safe and secure.Some users don't like using host-based firewalls though because they do end up using some of your computer's processing power.This has to happen so that it can check all of that network traffic against each of the rules and policies that it's been assigned,Because of this some organizations instead like to rely on dedicated hardware and network based firewalls as their first line of defense.

This is the J & Trey Happy Hour, where Jeff and Trevor babble on about the latest Japan-related news or anything at all whatsoever. This week, we discuss Jeff's son becoming a first grader and delve into recent moderation issues with the Deep in Japan Podcast Facebook group ー and along the way discover how a single, simple, selfless act performed by Trevor has saved the Internet. Nay, the world! The Deep in Japan Podcast is completely independent and crowd-funded. And by that, I mean we are broke, impecunious, poor. Please consider supporting the show by becoming a patron at www.patreon.com/user?u=3864210 The musical outro was AKLO "RGTO" feat.SALU, 鋼田テフロン & Kダブシャイン: https://www.youtube.com/watch?v=TnJMBcQFNME&ab_channel=AKLO The intro was my own original mashup of Hokuto no Ken (Fist of the North Star) anime sound bites with “Dubstep" from BenSound. Got something to say? You can find me at the following: - www.facebook.com/groups/deepinjapan/ - deep.in.japan.podcast@gmail.com As always, thanks for listening!

Comento y opino artículo, sobre el fin de Internet de WWW con las diferentes regulaciones del mundoFUENTE:https://edition.cnn.com/2021/02/23/tech/splinternet-tech-regulation-facebook/index.html--- Send in a voice message: https://anchor.fm/infogonzalez/message

Der stationäre Einzelhandel in den Innenstädten ist in Not. Sogar in einer Metropole wie in München sind die Folgen der Corona-Krise inzwischen nicht mehr zu übersehen. Die Zahl der leerstehenden Ladenlokale nimmt zu, und mit ihr die Polarisierung in der öffentlichen Debatte. Oft stehen hier kleine, inhabergeführte Ladengeschäfte auf der einen und der große Riese Amazon auf der anderen Seite. Doch ist diese Sicht der Dinge gerechtfertigt? Manfred Gößl, Hauptgeschäftsführer der Industrie- und Handelskammer für München und Oberbayern zeichnet im INTERNET WORLD Touch Point ein differenziertes Bild der Lage. Strukturwandel im Handel habe es immer schon gegeben, weiß der promovierte Betriebswirt, das Sprichwort „Handel ist Wandel“ habe auch heute seine Berechtigung. Im Gespräch mit INTERNET WORLD entwirft Gößl eine Vision, mit der der Einzelhandel auch in Zukunft noch eine Chance hat. Und er erklärt, welchen Beitrag die IHK dazu leistet.

hello every one my name is vijay kumar deviredy and i am glad to have you on my episode 03 today we are going to disscuss about how to protect your information in the internet world  with the help of cryptography before going into deep let see where it is started with little drama. In 1586, Mary, Queen of Scots,was convicted of treason against Queen Elizabeth.She was found guilty of plotting to overthrow the English monarch,and not long afterwards she was  beheaded.Did you know that the evidence that convicted her was obtained by the English spymaster's ability to break Mary's secret correspondence with her supporters? What can we learn from this drama? Well, that you better know how to protect your secrets. When we started discussing information security, we learned that there are two types of parties involved. The defenders and the adversaries.we call it as attackers The defenders have a variety of goals that they need to achieve,and the adversaries try to disrupt their efforts. In this episode we will focus on the confidentiality defensive goal,and on attacks against it. The techniques used to achieve both defensive and offensive goals belong to the body of knowledge called cryptography.The word "cryptography" comes from ancient Greek, and translates to "secret writing". Cryptography also includes solutions to more advanced goals, like digital signatures and key exchange, which we will discuss in a later episodes which will be a continuation of this .The starting point of the confidentiality goal is that our defender, who we shall call lara , has some secret information.But just having a secret  is not very interesting right.lara needs to send this information,as a secret message, to rakesh,who is also on  the defenders' side.The idea of a secret message implicitly introduces the adversary,who we shall call vijay.vijay can eavesdrop on the communications between lara and rakesh. So, lara needs a wayto send a secret message to rakesh,in a way that rakesh will understand,but vijay will not, despite the fact that vijay can hear,or read, the communicated message.In the 1587 drama,Mary played the role of lara,her supporters were rakesh,and Queen Elizabeth's spymaster played vijay, To achieve their joint goal,lara and rakesh need to agree upon a special communication mechanism that is resistant to eavesdropping. The mechanism lara usesto construct the secret message is called encryption.rakesh uses the inverse mechanism, decryption. Together, the encryption and decryption mechanisms form a cryptographic primitive called a cipher.More specifically, a symmetric cipher.A cryptographic primitiveis a cryptographic capability, or mechanism,that can be used by itself, and can also be used as a building block in a larger context.Symmetric ciphers are the firstcryptographic primitive we will learn about. We will meet more primitives later in the continuation episodes. until then take rest and beaware about what we had discussed in episode and thankyou...

Als eBay im März dieses Jahres, kaum eine Woche nach Beginn des ersten Lockdowns, sein Soforthilfe-Programm für stationäre Händler vorlegte, staunte die Branche - und griff zu. Die Resonanz auf das Angebot, das Stationär-Händlern den Start auf eBay mit vergünstigten Tarifen und Beratungsleistungen erleichtern soll, war entsprechend groß. "Da war auch etwas Glück dabei", erinnert sich Oliver Klinck, der vor knapp 3 Monaten den Chefsessel von eBay Deutschland bezog, im Podcast-Interview mit INTERNET WORLD. "Wir hatten die Pläne für das Soforthilfe-Programm bereits vor Corona fix und fertig in der Schublade, so dass wir lediglich die Veröffentlichung vorziehen mussten." Das Glück blieb eBay hold im schwierigen Corona-Jahr; nicht nur die Händler nutzten die Plattform intensiver, auch auf Kundenseite gewann der Online-Marktplatz einiges vom früheren Glanz zurück. "2019 konnten wir 18 Millionen Neukunden gewinnen", so Klinck. "In diesem Jahr konnten wir diese Zahl schon nach 6 Monaten erreichen. Zudem sind unsere Kunden in diesem Jahr deutlich jünger geworden." Den Rückenwind aus der Corona-Krise will der frisch gebackene eBay-Chef nutzen, um seinen Marktplatz weiter zu professionalisieren. "Managed Marketplace" heißt das Prinzip, nach dem mit einer einheitlichen Zahlungsabwicklung, mit strukturierten Produktdaten und vereinheitlichten Logistik-Standards ein verbessertes, durchgängiges Einkaufserlebnis auf der Plattform geschaffen werden soll. Darüber hinaus soll sich eBay "auf alte Stärken besinnen", so Klinck. Dazu gehört ein neuer Fokus auf gebrauchte und wieder aufbereitete Ware (der auch bereits in der aktuellen Weihnachtskampagne mit Joko Winterscheidt zu spüren ist), sowie eine besondere Ansprache der Kunden, die auf eBay nicht nur kaufen, sondern auch verkaufen. "Das sind unsere wertvollsten Kunden, die mehr Zeit auf unserer Plattform verbringen und auch mehr Umsatz generieren", sagt Klinck - quasi eBays Prime-Mitglieder. Diese Kunden will der Marktplatz in Zukunft noch besser monetarisieren.

How fascinating is the Internet World, everybody has a perfect and happy life. Each one of us have a different real world......and a different oh so Online world. Dushyant Singh is talking about this difference in his spoken poetry “Doori”. Stay Tuned

I talk about drinking chocolate milk to help my stomach aches (don't come for me, we all have that 1 thing) and why I took a BREAK. Learn about what I've been up to, what's changing and what's coming! Welcome to Life As A Libra - a podcast full of life experiences, advice, astrology, games, and stories told by a generation Z, Libra - this podcast is hosted by me, Baylee Wells, a 23-year-old, job searching, life path-seeking, creative. Please rate and review Life As A Libra on Apple Podcasts to help more people discover this amazing community we are building. Follow The Pod!! Instagram: https://www.instagram.com/lifeasalibrapodcast/ Linkedin: https://www.linkedin.com/company/65287787/admin/ Facebook: https://www.facebook.com/lifeasalibrapodcast/ Follow Me, Baylee Wells: Instagram: https://www.instagram.com/_bayleewells_/ YouTube: https://www.youtube.com/channel/UCuG_ZkFUGM_vyLCMB-IHgtg?view_as=subscriber This episode is sponsored by Anchor: https://anchor.fm/ Stay balanced, Internet World. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/baylee-wells/message

Looking to get spooked with a few ghost stories? I got you covered because in this episode of Life As A Libra i'm sharing just some of my paranormal/ghostly experiences. If you're a skeptic just take these as short stories or wait for the next episode! Don't forget to subscribe to keep up with ~Spooktober~ !! Welcome to Life As A Libra - a podcast full of life experiences, advice, astrology, games, and stories told by a generation Z, Libra - this podcast is hosted by me, Baylee Wells, a 23-year-old, job searching, life path-seeking, creative. Please rate and review Life As A Libra on Apple Podcasts to help more people discover this amazing community we are building. Follow The Pod!! Instagram: https://www.instagram.com/lifeasalibrapodcast/ Linkedin: https://www.linkedin.com/company/65287787/admin/ Facebook: https://www.facebook.com/lifeasalibrapodcast/ Follow Me, Baylee Wells: Instagram: https://www.instagram.com/_bayleewells_/ YouTube: https://www.youtube.com/channel/UCuG_ZkFUGM_vyLCMB-IHgtg?view_as=subscriber This episode is sponsored by Anchor: https://anchor.fm/ Stay balanced, Internet World. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/baylee-wells/message

Looking to get spooked and get in a few laughs? I got you covered because in this episode of Life As A Libra we have our first guest, one of my best friends and favorite Leos, Katie! I ask us 25 fun and sometimes spooky (maybe even scandalous) questions that bring out many giggles and exciting stories. Don't forget to subscribe to keep up with ~Spooktober~ !! Welcome to Life As A Libra - a podcast full of life experiences, advice, astrology, games, stories and more told be a generation Z, Libra - this podcast is hosted by me, Baylee Wells, a 23 year old, job searching, life path-seeking, creative. Please rate and review Life As A Libra on Apple Podcasts to help more people discover this amazing community we are building. Follow The Pod!! Instagram: https://www.instagram.com/lifeasalibrapodcast/ Linkedin: https://www.linkedin.com/company/65287787/admin/ Facebook: https://www.facebook.com/lifeasalibrapodcast/ Follow Me, Baylee Wells: Personal Instagram: https://www.instagram.com/_bayleewells_/ Personal YouTube Channel: https://www.youtube.com/channel/UCuG_ZkFUGM_vyLCMB-IHgtg?view_as=subscriber Thank you to today's sponsor, Anchor: https://anchor.fm/ Stay balanced, Internet World. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/baylee-wells/message

Der ehemalige Finanzminister und Kanzlerkandidat Peer Steinbrück (SPD) nimmt in Sachen Steuern kein Blatt vor den Mund. Zu seiner Amtszeit schockte er die Schweizer, als er ihnen Sanktionen androhte, wenn Schweizer Banken Deutschen weiter beim Hinterziehen von Steuern helfen. Nach seinem Ausscheiden aus der aktiven Politik beriet der studierte Volkswirt und Finanzexperte Banken, hielt Vorträge und ging 2017 sogar mit einem Kabarett-Programm auf Tour. Jetzt hat er ein neues Thema entdeckt: Die Abwicklung von Mehrwertsteuerzahlungen bei grenzüberschreitenden Versandgeschäften innerhalb der EU. Am Rande des plentymarkets Onlinehändler-Kongresses in Kassel hatte Frank Kemper, Mitglied der Chefredaktion von INTERNET WORLD, Gelegenheit, sich mit Steinbrück darüber zu unterhalten, wie Apple & Co. gerecht besteuert werden könnten, wieso das europäische Steuerrecht für Onlinehändler so kompliziert sein muss und was ihn persönlich als Online-Kunde am Internet stört.

Yes, we are an Internet Radio but we are also now an Internet TV Station.  We are a multi Level Internet Company that will provide numerous ways to provide information to our listening audience.There is so much exciting news for Passionate World Talk Radio.  We are launching the Holistic Division, to help many with locating assistants on where you can find help through our Internet RadioStation.  The first show produced under the  Holistic Division is "Finding Your Holy Grail with Host Dr. Mandy Simon. There will be more shows produced under Holistic Division in the near future.We will be launching a Passionate World Talk Radio TV Channel.   There will be opportunities to place your bid to be on one of the Channels.  There will be more information as we work through the production of a TV Channel.Passionate World Talk Radio Staff has been invited to Washington, D.C. for discussions on having a Satellite Office to producer News from the Hill.  The staff will be going to Washington, D.C. do interview some shows and discuss the project of a Satellite Office.  If we do launch, we will be located near Capital Hill.We also launching a show called "The 1 Stop Author Shop".  This show will provide Authors to do a Virtual Show, to discuss and promote their book.  It will be a virtual book stop in place of meeting the Author at a Book Store.This is just the tip of the iceberg where our Internet Radio Station will be in the Internet World of Radio and TV.Hope all is going well for you. Jeanne White, Station Manager, Passionate World Talk RadioFor more information on this audio: https://bit.ly/3i15mab

Hear how to break barriers and be the leader you want to be! Shellye Archambeau is an amazing woman whom I was honored to interview. She has an illustrious career with a lot of firsts. But, as she will tell you, being the first African American woman to achieve her accomplishments was never easy. Instead, her career has been built on her aspirations and her ambitions. Her new book, due out in October, Unapologetically Ambitious: Take Risks, Break Barriers, and Create Success on Your Own Terms, powerfully tackles how you too can break through your own hurdles, road blocks and glass ceilings that might be holding you back. Want to surge ahead but not sure how? Listen in as Shellye tells us! Watch our conversation here A highly accomplished leader with an unassailable belief in herself An experienced CEO and Board Director with an imporessive track record of building brands and high performance teams, Shellye has dynamically led technology-focused organizations for over 30 years. Her secret? "You just need a lot of personal belief in your own skills and a vision of yourself as a leader, able to break through and keep going." As I always say, If you can see it, you can be it!  Meet Shellye Archambeau The former CEO of MetricStream, a GRC company based in Palo Alto, CA, Shellye Archambeau has held executive positions at numerous major companies, including a 15-year career at IBM where she became the first African American woman to gain an international assignment. As well as being a guest lecturer at her alma mater, the Wharton School of the University of Pennsylvania, Shellye is an author and a regular contributor for Xconomy. She currently serves on the boards of Verizon, Nordstrom, Roper Technologies and Okta, and is also a strategic advisor to the Royal Bank of Canada, Capital Markets Group and Forbes Ignite. Throughout her career, Shellye has received numerous awards and recognitions, including being named one of the Top 25 Click and Mortar Executives by Internet World, 46 Most Important African Americans In Technology by the Business Insider, 25 Most Influential African Americans In Technology and 50 Most Important African Americans in Technology. In 2015, she was ranked 97th in the annual Newsmax "100 Most Influential Business Leaders in America" ranking. You can contact Shellye through her website. Want more stories about barrier-breaking women? Here are three Blog: Rising To The Occasion, Women Are Proving To Be The Heroines In This Crisis Blog: How Smart Fearless Women Are Breaking The Barriers Of Business Podcast: Pat Shea—Use Your Passions To Become Who You Want To Be Additional resources My award-winning book: "On the Brink: A Fresh Lens to Take Your Business to New Heights" Simon Associates Management Consultants website  

Josh and Sarah talk about, like, everything man. It's been a week in the Internet World. Topics: 0:01:17 - Weezer Tik Tok 0:04:16 - Tik Tok Talk 0:16:42 - YouTube Cancellations 0:35:19 - Chris D'Elia, an Alleged Pedo 0:40:26 - Dr. Disrespect and Internet Mysteries 0:47:59 - Nosebleeds and Rocket League Twitch 0:54:44 - Reverse Mermaid the Movie 1:21:47 - Dirty Twenties - A DnD Segment Support BLM in any way you can: https://blacklivesmatters.carrd.co/ Support the fight against COVID-19 by donating spare computing power! https://boinc.bakerlab.org/ Out Rosetta@Home Team: https://boinc.bakerlab.org/rosetta/team_display.php?teamid=13781 https://foldingathome.org/ Our Folding at Home Team Number: 257787 Links: Email: apodcastwillsavethis@gmail.com Instagram: https://instagram.com/apodcastwillsavethis Spotify: https://open.spotify.com/show/34h3y5ZdR3uPjlbSghF5q2 YouTube: https://www.youtube.com/playlist?list=PLA0lmZrQ9o0wkITL3yEIUc5Dm-qo588rP Soundcloud: https://soundcloud.com/apodcastwillsavethis Patreon: https://patreon.com/apodcastwillsavethis Josh's stuff: YouTube: https://www.youtube.com/channel/UCxvkF3dUJX3CycAAl1NgKaw Twitter: https://twitter.com/joshuachinlund Twitch: https://twitch.tv/aguynicknamedjc Instagram: https://instagram.com/aguynicknamedjc Art Store: https://redbubble.com/people/joshchin?asc=u Fiverr: https://fiverr.com/joshchin Sarah's stuff: Personal Instagram: https://www.instagram.com/squinton27 Personal Twitter: https://twitter.com/squinton271 SoundCloud: https://soundcloud.com/user-232389589 Music Instagram: https://instagram.com/shut.up_sarah Music Twitter: https://twitter.com/sarah_shut Fiverr: https://fiverr.com/shutupsarah

Die INTERNET WORLD EXPO, Leitmesse für den digitalen Handel, konnte wegen der Corona--Pandemie im März nicht stattfinden. Jetzt gibt es ein neues Konzept für eine Veranstaltung im Oktober, die Future Commerce Show. Sie soll die EXPO nicht ersetzen, sondern ein neues Highlight im Herbst setzen. Das Besondere an der geplanten Veranstaltung: Sie wird ein Hybrid-Event - mit ausgewählten Teilnehmern vor Ort und einer abendfüllenden Show im TV-Format für alle. In der aktuellen Episode unseres Podcasts "Touch Point" sprechen wir mit Carsten Szameitat. Im Gespräch mit Frank Kemper verrät der Director EXPO der INTERNET WORLD, welches Konzept die Future Commerce Show verfolgt und auf welche Innovationen wir uns freuen dürfen.

Welcome to our very first episode! Today, Austin Koch and Caleb McLemore talk about their favorite movies to start off the show!

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In der heutigen Podcast Episode möchte ich ein Statement abgeben bzw. Euch in meine Perspektive als Aussteller mitnehmen, wenn es um die Absage eines Messeevents geht. In unserem Fall wären wir Aussteller der CMCx, Europas größte Content Marketing Messe in München gewesen. Die Messe hätte parallel zu Internet World stattgefunden. Ich möchte im Podcast euch mal den Blickwinkel eines Ausstellers geben, der betroffen ist, dass durch das Corona Virus eine solche Veranstaltung abgesagt werden musste. Shownotes und weitere Infos unter www.digitales-unternehmertum.de/264

Okay okay, die Headline hat einen starken Clickbait-Charakter, ich konnte aber nicht anders: die Modemarke Esprit baut für die erwähnten 40 Millionen Euro eine neue E-Commerce-Plattform auf Basis von Salesforce Commerce Cloud und hat darauf die englische Seite gelaunched; weitere werden sicherlich folgen. Wir stellen fest: auf den ersten Blick ist ein normaler Webshop mit großen Fotos und klassischer UX. Natürlich können wir nicht sehen, was sich hinter den Kulissen verbirgt, aber bei den Projektvolumina sollte sich eine Menge Intelligenz im Hintergrund verbergen, die zu spürbaren Mehrumsatz führen muss. Vielleicht hat jemand weitere Insights? Ansonsten sprechen wir in diesen Rückblick noch kurz über die ausgefallenen Veranstaltungen und Konferenzteilnahmen – wir bei Shopify werden zum Beispiel nicht bei der Internetworld dabei sein, ich reise nicht zum E-Commerce-Camp nach Jena – und hoffen, dass sich die Situation schnell wieder entschärft. Nur digital ist auf Dauer nämlich auch langweilig.

In der aktuellen Episode von Touch Point der Internet World sprechen wir mit dem Deutschlandchef des Online-Supermarktes Picnic, Frederic Knaudt. Er erzählt uns, über welche Wege er zu Picnic gekommen ist, warum das Start-up sich so gut am Markt behauptet und wie wir seiner Ansicht nach 2030 frische Lebensmittel einkaufen werden. Mail: onlineredaktion@internetworld.de, Homepage: www.internetworld.de

How to approach the Internet Development - Programming, Business, Design

Happy Halloween from your favorite "Fall" Heads! This week we dive deep into the story of two 12-year-olds inspired to kill by the fictional internet character Slender Man. Intro music by Housewarming Party. Follow us on Instagram and Twitter for more cute and twisted content.    

“Your content is only as powerful as the way your voice delivers it.” ­–Cynthia Zhai Martin Luther King Jr., Nelson Mandella, Winston Churchill, John F. Kennedy- they are among the people whose words changed history forever. How powerful our voice can be! True, anybody can hold a speech but not all can affect change. Tune in to today’s episode and learn how to develop your full voice and communicate at a different degree even in this technology-controlled world. Words are powerless until you express them with authority. Make your voice count!   Join the Shower Epiphanies Today  Expectation Therapy Facebook Twitter LinkedIn Instagram   Highlights: 02:06 Living with Challenges 08:24 Setting Self Expectations in a Structured Upbringing 14:22 Make Your Voice Count 24:30 Learning Languages 30:07 Developing Your Full Voice 35:03 It’s About How You Say It 40:14 Communicating in this Internet World 42:38 What’s Up With Cynthia

Chief Internet Marketing is the creation of advertising and marketing specialist, Jeff Stanislow. Jeff’s unparalleled success with Michigan enterprise, Motor City Interactive and Tampa Bay’s The Bay Connection, sparked the creation of this Florida-based digital consulting enterprise.   Jeff has specialized in online marketing for over 10 years, providing solutions to companies such as AAA Life, Bally Total Fitness, EDS, Flagstar Bank, Ford Motor Company, General Motors Corporation, St. John Health System, and many others. Frequently sought as a guest speaker on internet trends and topics, Jeff is also an Adjunct Professor at Walsh College, where he teaches graduate-level classes in interactive marketing. In addition, he is a past president of GLIMA (Great Lakes Interactive Marketing Association), and is a member of the board of directors for DMAD (Direct Marketing Association of Detroit). Jeff holds a B.S. degree in Marketing from Michigan State University, and an M.S. degree in Information Management & Communications from Walsh College. Jeff is well respected throughout the community and in addition to his listing in Who’s Who in Technology – Crain’s Detroit, he has been published in the Detroit News, Michigan Technology News, Internet Day, Adcrafter Roster Edition, BigIdea Magazine, Internet Survival Guide, and has spoken at Internet World, glima, Automation Alley, State of the Net, Digital Detroit, Ann Arbor IT zone, ITEC, DMAD, and the Adcraft Club.   Connect with Jeff Stanislow: Website: www.chiefinternetmarketer.com Twitter: @ChiefIntMkter LinkedIn: https://www.linkedin.com/in/jeffstanislow/   Connect with Jon Dwoskin: Website: http://jondwoskin.com/ Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/Thejondwoskinexperience/ LinkedIn: https://www.linkedin.com/in/jondwoskin/

Heute haben wir hohen Besuch! heute unterhält sich Jochen mit Andre Morys dem Conversionpapst in Deutschland. ;-) André Morys, Jahrgang 1974, ist Autor der Bücher „Conversion Optimierung (https://www.amazon.de/Conversion-Optimierung-Praxismethoden-f%C3%BCr-mehr-Markterfolg/dp/3868020667) “ und „Die digitale Wachstumsstrategie (https://www.amazon.de/Die-digitale-Wachstumsstrategie-profitables-Online-Gesch%C3%A4ft/dp/3658199350/) “ sowie Gründer und Vorstand von konversionsKRAFT (Web Arts AG) – Deutschlands führendem Beratungsunternehmen für agile Wachstumsprozesse und Conversion Optimierung. konversionsKRAFT beschäftigt über 80 Mitarbeiter an vier Standorten in Deutschland und betreut ein Lead- / Retailvolumen von über 15 Milliarden Euro. André Morys ist Gründer und General Manager der GO>Group (http://www.gogroupdigital.com/) , ein internationales Netzwerk der renommiertesten Beratungs- und Umsetzungspartner mit rund 250 Beratern international. Zu den Kunden zählen namhafte nationale und internationale Onlinehändler, Finanzdienstleister und Markenhersteller, denen konversionsKRAFT geholfen hat, Umsätze und Profitabilität teilweise mehr als zu verdoppeln. Die Artikel von André Morys unter http://www.konversionskraft.de/ werden von Fach und Publikumsmedien gleichermaßen aufgegriffen. Artikel, Interviews und Beiträge von André Morys sind bislang bei t3n, AdZine, iBusiness.de, webselling, Website Boosting, InternetWorld und vielen weiteren Magazinen erschienen. André Morys ist zusätzlich als Dozent an der Fachhochschule Würzburg tätig und hält zahlreiche Keynotes und Vorträge auf nationalen und internationalen Kongressen zu den Themen E-Commerce, Optimierungsstrategien und Conversion Optimierung. Viel Spaß beim Hören! Jochen und Sebastian vom Feinripp Podcast (https://www.feinripp.net/feinripp-studio/podcast/)    

Lyssna in till intressanta spaningar och lärdomar kring digital marknadsföring när jag intervjuar Christer Pettersson som är marknadschef på Arvato. Han har tidigare arbetat med digital marknadsföring på bolag som IDG, Eniro och Apollo. Christer har dessutom skrivit ett flertal böcker, däribland boken Gräv guld i dina egna kanaler som jag läste inför intervjun. Vi pratar om Christers karriär som marknadsförare, hur hans roll på Arvato ser ut och hur han arbetar med digital marknadsföring. Du får bland annat höra hur Arvatos marknadsteam ser ut samt hur de arbetar med marketing automation och innehåll genom kundresan. Christer delar också med sig av: Intressanta spaningar kring röstsök Hur han håller sig uppdaterad Och vad han anser att marknadsförare bör kunna idag Länkar och andra resurser som vi nämnde i intervjun finns listade här så du behöver inte anteckna. Och vill du hoppa till någon sektion i avsnittet så har jag även gjort ett antal tidstämplar som du hittar längre ner. Christer har sammanställt alla en lista på verktyg han använder i arbetet med marknadsföring på Arvato, inklusive ett gäng med bra bloggar, poddar och böcker som han följer för att hålla sig uppdaterad. Ladda ner Christers marketing stack Lista med de viktigaste verktygen i hans verktygslåda + tips på bra bloggar, poddar och böcker. Länkar Följ Christer Pettersson: LinkedIn Blogg Gräv guld i dina egna kanaler: Min bokrapport Adlibris Bokus Storytel Nextory Följ Arvato: Webb LinkedIn Twitter YouTube Verktyg: Marketo Klipfolio Moz Ahrefs Tidsstämplar [2:40] Vi börjar med att prata om Christers bakgrund och hans första jobb på IDG. Han berättar om sitt stora intresse för data och marknadsföring. Och hur jobbet på Internetworld väckte hans intresse för internet på riktigt. [9:20] Christer berättar på vilket företag han lärt sig allra mest. Vi pratar sedan om Christers roll som marknadschef på Arvato och hur marknadsteamet ser ut. [15:14] Han berättar om hur de arbetar med digital marknadsföring på Arvato. Christer lyfter fram bland framförallt organiskt och betalt sök. Vi pratar om hur man arbetar med innehåll under kundresan. [19:56] Christer berättar om hur man arbetar med marketing automation. Och hur det idag inte räcker med att skapa relevant innehåll, utan det måste vara exceptionellt. [23:14] Vi pratar lite om hur Christer arbetar med strategi och mål. Vi diskuterar även en del kring inhouse kontra outsourcing. [30:13] Christer berättar vad han anser att man behöver kunna för att bli en bra digital marknadsförare. Och vad han tittar efter när han rekryterar. [37:02] Christer tipsar om resurser för att lära sig och hålla sig uppdaterad inom digital marknadsföring och berättar om hur han håller sig uppdaterad. Han lyfter även fram vikten av att testa och experimentera för att lära sig. [43:09] Vi pratar om vilka trender Christer ser att man som marknadsförare bör ha koll på. Lyfter fram röstsök och delar med sig av intressanta spaningar. [48:26] Vi avslutar intervjun med att prata om verktygen Christer använder i sitt arbete med digital marknadsföring på Arvato.

Fed up scanning your passport, driving licence and all the rest to prove who you are? Imagine a world where you only have to input your identity details just once; imagine the time and the hassle that would save. Imagine not having to drag out your passport and your ID documents every time you want to check out an exchange or investigate an ICO investment. Imagine finding access to all that verified, trustworthy information about other participating people, and companies - and even devices! – all via one app. Imagine no more! Blockpass is already here and operating, linking verified people, companies and things in our ecosystem, forming a trusted connection between them. In this episode, Director and CMO Hans Lombardo and Guy Davies, Business Development for UK and Europe, explain how Blockpass offers a self-sovereign identity, user-centric and with the data owned entirely by the owner – Blockpass is a verifier of data and retains no user information. Offering complete confidence that the network of linked platforms and people on its system can be assured of one another’s identity at all times. Hans was always a tech entrepreneur ever since the beginning of the Internet boom, around 1998, involved with a number of start-ups and business intelligence companies focused mainly on Chinese high-tech. Having been bitten by the Bitcoin bug, he has been involved in many initiatives since, including internet.com and Internet World magazine and events, launching his own news channel, co-founding Chain of Things and working with ith Professor Bill Beaumont on  Infinity Blockchain Labs, the incubation hub for disruptive start-ups in the tech space. Guy came to this space down a very different route – a business development expert, but originally a professional musician, and all-too-aware of the shortfalls in the music rights system and the contentious issue of copyright. It was while Chain of Things which was trying to create an identity for devices that the team realised there wasn’t a good human identity system - and Blockpass was born, to fill that need. The Internet is already a perilous universe, especially with the rise of connected devices. So there is a need to put humans first and keep people protected - to give everyone their own impregnable identity. Web 3.0 is going to be this big decentralised web, and the only way to get there is to solve the identity equation. Most identity on the Internet is centralised, controlled by companies and not by the individual. The only way to get to a fully decentralised web is to start with the people. Working with compliance lawyers and Infinity Blockchain Labs, the first Blockpass app was released this April and it has been progressively added to and updated ever since. It is now maturing and is being used in various exchanges and ICO platforms to run instant and verified KYC, allowing verified users access to participating merchants via the Blockpass ID QR code they carry at all times on their smartphone. And what is popular with all those using Blockpass is its decentralised, user-centric nature. Putting people back at the centre of their own data. Plans for the future include the addition of more functions, such as a security token wallet, and the development of Blockpass for Business, allowing people to do KYC for a company including all the directors’ details and documentation all built into one portal. Ultimately, Blockpass will have a role in IOT systems, in device ownership including transfer of ownership – making it all part of the sharing economy. If you start to think of spinning this out into finance, you move towards the user becoming fully in control - having a choice. Blockpass aims to stop people having to keep giving their data over (and over again!) to the old world. We can leave behind the inherent problems of the web 2.0, and start to move towards the new, identity-safe, people-centric world.

Author Angela Nagle joins the Wrong Boys to discuss internet culture wars, hot take churnalism, the changing political landscape, ‘woke capital’, and the democratic road to socialism. Consider donating to our Patreon:...

On this week’s show, we spoke with Chris Emergui, Founder @ Bam Strategy. He was also a Venture Advisor at iNovia Capital. He is heavily involved in various not for profit causes and sits on the Board of YES (Youth Employment Services). Mr. Emergui also co-chairs the Young Entrepreneur’s Conference. Mr. Emergui brings 15 years of industry experience to the Interactive Marketing community. Mr. Emergui was a winner of the BDC Entrepreneur of the Year award in 2000. He has spoken at over 30 industry events such as Internet World, MarketingSherpa, and E-Loyalty as well as several universities. Mr. Emergui is a graduate of McGill University.   On the show, we spoke about: How Chris got his start in the world of ad agencies What it took for Bam Strategy to succeed over such a long period of time The focus on customer service and how it helped sales Chris’ new projects, WebSaver and Divine What keeps him going after running multiple businesses for so long   Chris is a pioneer of the early days of digital. He grew a very successful agency and has worked with some of the world’s leading brands. I hope that you learn as much as I did.   Let us know what you think. What types of guests would like to see on the show? What topics interest you the most? Send me your thoughts at nectar@thepnr.com   Subscribe to iTunes here | Subscribe to Google Play here

Marknadsstörare. En aktör som kommer in på en marknad och stör den genom att kapitalisera på ett nytt beteende. Genom åren har vi sett hur internettjänster konkurrerat ut hotell-, taxiverksamhet och medier - bara genom att erbjuda sig att koppla ihop människor och göra sig relevanta för nya beteenden. Mediepodden gör nu en serie om marknadsstörare tillsammans med Postnord. Vi kommer prata med de som stör traditionella aktörer och marknader - ibland utan att ha förstått det själva. Det kan vara tonåringar som skapar medieimperium från sina flickrum. Det kan vara företag som släppt tanken på butik och som nu digitalt kan konkurrera med ett monopol. Eller så kan det vara ett stort företag som Postnord. Som i Sverige och Danmark fått uppleva att bli marknadsstörd - samtidigt som de marknadsstör i Norge och Finland. Mediepodden vill tillsammans med Postnord måla bilden av ett nytt medielandskap, där vinnare inte är den som har störst muskler eller är smartast, utan den som anpassar sig bäst till förändring. I det här avsnittet pratar vi med Clara Lidström, känd som Underbara Clara om hennes ambitioner och hur hon och hennes blogg blev utsedd till årets tidskrift av Internetworld.

What can we say about Alan Meckler? The man has a way of seeing things that regular people won't see for the next ten years, and he's done it again and again and again. A wonderful example of neurodiversity, he was diagnosed with Dyslexia at a very early age, and used, of all things, his love of baseball to help him beat it. Alan M. Meckler, Ph.D. was one of the first media professionals to spot the potential of the commercial Internet (1990). He launched INTERNET WORLD magazine and a trade show by the same name in 1993. These properties were sold for $274 million in cash in 1998. He created the trade show Search Engine Strategies in 2000. This was sold in 2006 for $47 million. He purchased JupiterResearch out of bankruptcy and later sold it for a 5000 percent return. Presently he is Chairman and CEO of www.3dprint.com the leading news website for the additive manufacturing industry and also produces 7 www.inside3Dprinting.com trade shows worldwide. Meckler is also managing member of www.asimovVentures.com, which invests in startups in the 3D printing, Robotics and Blockchain fields. Meckler has Ph.D. in American history from Columbia University, has written several books and been published in The New Yorker. He served in the U.S. Army Reserve and New York Air National Guard (1969-1975). I'm proud to call Alan a mentor and a friend, and I dedicate this episode to everyone who was ever told they'd never amount to anything, and continue to prove the haters wrong, every single day. Enjoy the episode, and please - Leave us a review on whichever podcast platform you prefer!  

Anders Fredriksson. He’s a Swedish, serial entrepreneur who recently moved to San Francisco to build his sales technology startup, ProLeads. He’s an engineer with a business mind and currently holds both CEO and CTO titles. Previously, he built and scaled ArrivalGuides.com as the founding CTO. Prior to that, he was the founder and CEO of Tablefinder.com, which he sold. He studied computer engineering and management at Chalmers University of Technology, but dropped out before getting his degree when he got funding for his first startup, Table Finder. Additionally, in 2007, Internet World named him the most prominent entrepreneur in Sweden. Famous Five: Favorite Book? – The Lean Startup What CEO do you follow? –  Marc Benioff Favorite online tool? — Google Inbox Do you get 8 hours of sleep?— Yes If you could let your 20-year old self, know one thing, what would it be? – “I really wished I knew how easy it is to start a business, but also I wish I didn’t know how hard it was”   Time Stamped Show Notes: 02:20 – Nathan introduces Anders to the show 03:25 – Anders got $75K when he started Table Finder 03:50 – ProLeads is a platform that aggregates service data to optimize workflow 04:07 – ProLeads is a SaaS model with annual subscriptions 04:40 – Average customer pay per month is around $75 05:20 – ProLeads was launched in the USA, in 2014 05:40 – Anders was in 500 Startups, Batch 12 05:43 – Anders was turned down 4 times 05:58 – What Anders said to convince 500 startups to accept them 06:10 – ProLeads was doing $5K per month when they were just starting 06:53 – There were 2 co-founders and now they have 3 07:20 – Average MRR 07:50 – The amount ProLeads receives from 500 startups 08:08 – ProLeads also raised funds during the program 08:20 – ProLeads totaled $500K from their fundraising 09:15 – Zesty is a longtime customer of ProLeads 09:38 – Zesty has 50-70 seats in ProLeads 10:45 – ProLeads’ lowest pricing is $300 per month 10:55 – ProLeads’ focus is mid-sized companies 11:14 – 2017 MRR goal 12:10 – Gross customer churn per month 12:49 – ProLeads was growing their MRR 12:56 – ProLeads had a problem during close demo day churn 13:35 – ProLeads had monthly contracts 13:51 – Average monthly churn is quite low 14:22 – Team size 14:36 – CAC 14:48 – No paid marketing 15:20 – The tools ProLeads uses: 15:30 – Clearbit, Full Contact, and DiscoverOrg 15:41 – DiscoverOrg was on The Top: Episode 512 17:10 – The Famous Five   3 Key Points: BELIEVE in your own product—this will make it easier to convince other people to believe in it as well. Problems arise at the start of any business, learn from it and move on. Starting a business has both its hard and easy moments; either way, it’s worth the jump.   Resources Mentioned: Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible. Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books. The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Jamf – Jamf helped Nathan keep his Macbook Air 11” secure even when he left it in the airplane’s back seat pocket Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

Suena muy fácil pero en realidad estos 100 Podcasts han supuesto muchas cosas. Muchas horas de dar vueltas y vueltas buscando temas interesantes, muchas pruebas de sonido, buscar canciones, fotografías… preparar todo y siempre corriendo en el último momento, porque aunque me propongo hacerlo con antelación la verdad es que siempre ando con el tiempo justo.Han pasado casi dos años, todo empezó cuando escuché por primera vez a Jeff McQuillan y me pareció una idea estupenda la de enseñar un idioma con estos pequeños monólogos, el me sugirió hacer lo mismo en español y empecé a pensarlo.Los problemas técnicos fueron muchos y difíciles de resolver, no sabíamos como grabar, como convertir los archivos a MP3, como cargarlos en el servidor, todo era nuevo para nosotros y tardamos dos meses en tener el primer podcast listo para emitir.Desde entonces han pasado muchas cosas, hemos ganado un premio, hemos hablado de este Blog en Congresos y Reuniones de Profesores, hemos recibido cientos de e-mails de gente que nos anima a seguir adelante, he visto como profesores de español empleaban mi blog en sus clases y sobre todo me he dado cuenta de que no hay límites en este mundo de Internet. Gente de todos los continentes puede aprovechar el trabajo que alguien hace desde una ciudad pequeña como esta y con unos medios tan rudimentarios como los que yo tengo y el resultado viaja rápidamente de un extremo a otro del mundo.A veces veo en el Blog que hay visitas de lugares tan dispares como China, Colombia, Suecia o Madrid y esto nunca deja de asombrarme.He grabado ese pequeño vídeo porque no se realmente como agradecer vuestro interés y quería poner cara a la voz que ha estado durante 100 Podcast tratando de enseñaros vocabulario, expresiones y sobre todo un poco de la vida y carácter de los que vivimos en este país, he tratado de hablar de cosas cotidianas, algunas me ocurrieron, otras las imaginé pero siempre le di vueltas y vueltas tratando de que os resultaran interesantes.Estoy segura de que todo el esfuerzo que hemos hecho ha merecido y merece la pena.100 PodcastIt sounds easy but the truth is that these 100 Podcasts involved a great deal of work. A lot of hours thinking about interesting topics, sound tests, looking for proper songs, pictures… preparing everything and always running at the last minute because despite trying to do everything in advance I am always late.Everything started two years ago when I listened to Jeff McQuillan and I considered it was an excellent way to teach a language using these monologues, he suggested me doing the same in Spanish and I started to think about it.The technical problems were a lot and difficult to solve, we didn’t know how to record, how to change files to MP3, how to upload them in the server, everything was new for us and it took us two months to have the first podcast ready to broadcast.Many things have happened since then, we have won a prize, we have showed it in Congress and Teachers Meetings, we have got a lot of e-mails encouraging us to keep on doing it, I have seen teachers teaching Spanish using my blog in their classes and the most important I have realised that there are no limits in the Internet World. People from everywhere can use the job that somebody like me does in a small city with very simple resources and the result travels quickly from one part to another.Sometimos I see that people from very different countries visit it, people from China, Colombia, Sweden or Madrid and this is really amazing.I have recorded this small video becuase I don’t know how to thank you for your interest and I wanted to show the face of the person that has been trying to teach vocabulary, expressions and a bit of the life and the character ot the people who live in this country, I have tried to speak about ordinary things, some happened to me, others were invented but I always tried them to be interesting.I’m sure that the effort made has been worthy.

David Roberts is regarded as one of the world’s top experts on disruptive innovation and exponentially advancing technology. His passion is to help transform the lives of a billion suffering people in the world through disruptive innovation. David served as Vice President of Singularity University and two-time Director (and alum) of the Global Solutions Program. He is an award winning CEO and serial entrepreneur, and has started ventures backed with over $100 million of investment from Kleiner Perkins, Vinod Khosla, Cisco, Oracle, Accenture, In-Q-Tel, and others. He is the recipient of numerous awards and medals and has led the development of some of the most complex, state-of-the art systems ever built, to include satellites, drones, and fusion centers. He also worked as an Investment Banker in the Mergers & Acquisitions Group at Goldman Sachs Headquarters. He received his B.S. in Computer Science & Engineering from M.I.T. was a Distinguished Graduate, and majored in Artificial Intelligence and Bio-Computer Engineering. He holds an M.B.A. from Harvard Business School. David is Chairman at HaloDrop, a revolutionary global drone services company, Chairman at 1QBit the world’s first software company for quantum computers, and is a formal adviser to Made-In-Space, responsible for manufacturing the first object in Space with a 3D printer on the Space Station. Harvard, Stanford, and Berkeley’s Business schools have all written and taught case studies on David’s leadership, management, and decision making. He has been featured on the cover of the Wall Street Journal, and in USA Today, Fortune Magazine, The New York Times, Business Week, CNN, and dozens of others. His startups have received many awards to include Internet World’s Net Rising Stars, Red Herring’s Catch, top 50 Private Companies in the World, Red Herring Top 100 Private Companies in the World, USA Today’s Tech Reviews Best Picks, Internet Outlook’s Investors Choice Award, Enterprise Outlook... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

In der 26. Folge von unserem Audio-Format betrachten wir die Änderungen, die Google derzeit vorgenommen hat beziehungsweise testet. Außerdem werten wir ausführlich die Internet World Messe aus.

In der 26. Folge von unserem Audio-Format betrachten wir die Änderungen, die Google derzeit vorgenommen hat beziehungsweise testet. Außerdem werten wir ausführlich die Internet World Messe aus.

The toxic effects of Porn addiction go far beyond that of just the addict. What about the wives of addicts? How do they suffer? And what are the Church's worst mistakes in dealing with the spouse of an unfaithful husband? Today we have Ellen Dykas of Harvest USA to speak to such questions. Ellen is the Women's Ministry Coordinator at Harvest USA which was started and thrives in the heart of Philadelphia, caring for and serving those struggling with sexual issues. Ellen also speaks to parenting children - how do you talk to your explicit material. Today's conversation is a pressing one for the Church to have and one to be continued.Win a free book! We have several copies of iSnooping on Your Kid: Parenting in an Internet World to giveaway.Winners:Marcus W., St. Louis, MOSusan G., Drexel Hill, PAJeff C., Chambersburg, PALinda H., Rockford, ILAshley S., Irmo, SCFrancis L., Tucson, AZPhilip W., Owatonna, MNLee V., Fort Mitchell, KYShane S., Boomfield, CORachelle H., Milton, FL

Per Ahlberg, CEO of Per Capita AB, discusses Sweden's different approach to dentistry.   I am a Web-entrepreneur that has now worked in 10 years within the dentistry in Sweden. I am now working in my own company Per Capita AB together with some of the most dental skilled people, institutions and companies. 2008 I founded www.Dental24.se. In 2010 I was nominated to The Web Entrepreneur of the year by InternetWorld, a leading Internet magazine in Sweden. I am born and live in Gothenburg on west coast of Sweden in the same town as professor P-I Brånemark who invented the implant for 50 years ago and where professor Jan Lindhe lives. In 2005-2008 I happened to work with the Brånemark implants, Procera and CAD/CAM solutions as Sales Manager for Nobel Biocare.  Now I share corridor with a Nobel Prize winner in Medicine professor Arvid Carlsson at Sahlgrenska Science Park in Gothenburg.  Before my job at Nobel Biocare I worked 10 years (1989-1999) as Sales & Marketing Manager for Novartis/Ciba Vision, a pharmaceutical and contact lens manufacture and in the IT industry for Oracle as Major Account Manager. In the mid 70th I was a foreign exchange student in San Jose, California. What I do today is to combine many of my skills in the dental industry. I also try to educate everyone that works professionally with dentistry in using modern technology and “thinking digital” (CAD/CAM incl. scanning, CBCT, digital documentation, communication, content marketing, etc.). Today Dental24 is a leading dental forum in Sweden that most dental people read and visit regular. I spend my days wondering, why isn’t the digital paradigm shift is going faster in dental health? For me it’s clear not only what will happen in the future but what is already happening right now. I think it might have to do with the mindset of key opinion leaders. Sometime we need use more multidisciplinary knowledge within dentistry.       www.dental24.se per.ahlberg@dental24.se

Kristin Heinonen is a digital trend analyst at Medievarlden, a subscription service for media executives, as well as Program Curator at The Conference, an international digital conference with 3000 visitors from around the world. As a digital strategist Kristin has worked for some of Sweden's best known companies and large media organizations. She is also listed as one of the most creative people on the Swedish web scene by Internet World magazine, is a co-founder of Sweden Social Web Camp, Scandinavia's largest unconference on the social web and the future of the Internet and is actively engaged in the development of emerging digital talent as a member of the steering committee at Hyper Island. She joins us today from Malmo, Sweden to discuss the role of the digital strategist in Sweden.

Gustav Söderström fick titeln Sveriges hetaste internetentreprenör när min tidning Internetworld rankade dem för första gången 2006. Och het var han. Bara några månader senare sålde han sitt bolag Kenet Works till Yahoo för, enligt uppgift, 150 miljoner kronor (en uppgift Gustav … Läs mer →

#IW2014 is the flagship event during London Technology Week. Thanks to UBM we were granted access to the show. The event runs through until June 20th, 2014. http://www.internetworld.co.uk/ 1. Nathalie Davies - Event Manager Internet World, Big Data Show, Interop London and London Technology Week 2. Jason Gordon - Account Manager (TextHelp) Browsealoud 3. Dominic Yacoubian - Managing Director at Purify Digital 4. William Sterns - Co-founder mobuy Mentioned in episode www.internetworld.co.uk www.browsealoud.co.uk www.purifydigital.com http://www.mobuy.com t. @cafesoco | @dangoldmedia w. dangoldmedia.com Music by audionautix.com

This episode was recorded 16 May 2013 live and in person at Omni's offices overlooking Lake Union in Seattle. You can download the m4a file or subscribe in iTunes. (Or subscribe to the podcast feed.) Greg Robbins is Graphing Calculator co-author (a story you should already know about, that we don't go over again) and has done such diverse things as bringing translucency to the Mac OS Drag Manager (way back in the '90s), and writing an open source Objective-C library for Google Data APIs. You can follow Greg on Twitter. This episode is sponsored by Squarespace. Easily create beautiful websites via drag-and-drop. Get help any time from their 24/7 technical support. Create responsive websites — ready for phones and tablets — without any extra effort: Squarespace's designers have already handled it for you. Get 10% off by going to http://squarespace.com/therecord. And, if you want to get under the hood, check out their APIs at developers.squarespace.com. This episode is also sponsored by Microsoft Azure Mobile Services. Mobile Services is a great way to provide backend services — syncing and other things — for your iPhone, iPad, and Mac apps. If you've been to the website already, you've seen the tutorials where you input code into a browser window. And that's an easy way to get started. But don't be fooled: Mobile Services is deep. You can write in your favorite text editor and deploy via Git. Regular-old Git, not Git#++. Git. Things we mention, in order of appearance (pretty much): Real Networks Graphing Calculator Google Ira Glass on Graphing Calculator Drag Manager Translucency Mac OS 7.5.3 Drag Manager Alpha channels Quartz CopyBits Black and white displays 68K computers PowerPC Blitting Desktop Pictures 1995 NeXT Omni Assembly language DTS Newton Teletypes Berkeley's Lawrence Hall of Science Apple II 1979 Mainframe Concentration Busboy Nolo Press ComputerLand Beagle Bros. Integer BASIC 80-column cards Apple II Plus Apple II Technical Manual Homebrew computers RF Interference Apple II GS Non-Apple Machines 6502 Assembly Missile Command 1992 NASA Neural networks Robert Hecht-Nielsen 1980s Voice recognition Earth Observing System Goddard Space Flight Center comp.sys.mac Pascal C Macintosh Progammers Workshop (MPW) Lightspeed C / THINK C Lightspeed Pascal CodeWarrior PowerPC transition Toolbox Inside Mac Macintosh Programmers Toolbox Assistant QuickView Hypercard How to Write Macintosh software by Scott Knaster 1990s eMate Apple QuickTake Secret About Box Easter eggs Breakout in 7.5 Herman the Iguana Pointers Ron Avitzur Airplay Front Row Windows Vista Microsoft Office Adobe Photoshop Seattle RealPlayer 1998 Rob Glaser Macworld Conference Marching extensions Casady & Greene's Conflict Catcher Carbon Cocoa 2002 WinAmp Appearance Manager Kaleidoscope Copland InternetWorld 1997 OpenDoc Dave Winer Quickdraw GX Apple Open Collaborative Environment (AOCE) iCloud LLVM Instruments Microsoft Visual Studio ARC C# Xcode Eclipse QuickTime Project Builder Google Desktop Spotlight Google Maps for iOS 2005 Macintosh Business Unit (MacBU) RSS Google Reader Google Keep Self-driving cars Google Glass Big data Google Data APIs for Objective-C XML OAuth

Den här veckan är internets ”folklivsforskare” Jack Werner gäst i podden. Han skriver ofta om nätkultur, är journalist på Metro och skriver krönikor hos Internetworld. Tillsammans med honom pratar vi om Carl Bildts framtidskomission som ska utreda styrningen av internet … Continue reading →

He’s travelled to over 60 countries. Researching the cost of living. The Indiana Jones of the Internet World. Give it up for, Alan Perlman. “Fortune favors the bold!” – Alan Perlman (Tweet It) Travel Topics: How he became A World Traveling Cost of Living Analyst The magic of getting off the beaten track Why human connections fuel … Continue reading "Alan Perlman: A World Traveling Cost of Living Analyst finds The Holy Grail" The post Alan Perlman: A World Traveling Cost of Living Analyst finds The Holy Grail appeared first on The Blog of Ian Robinson.

Because of the importance of the media and entertainment at controlling and maintaining the Fat Dumb and Happy Pyramid, the history of Hollywood is quickly reviewed. Also discussed is how this is changing in the Internet World and what we need to do to maintain control and reduce the risks to the stability of the system.

Because of the importance of the media and entertainment at controlling and maintaining the Fat Dumb and Happy Pyramid, the history of Hollywood is quickly reviewed. Also discussed is how this is changing in the Internet World and what we need to do to maintain control and reduce the risks to the stability of the system.

Vi ska försöka oss på att sammanfatta de sociala medierns framväxt under 00-talet från Milleniumbuggen till Facebookhysterin. Men också sia om sociala mediers framtid under 2010-talet. Gäster i studion är: Sofia Mirjamsdotter, journalist och bloggare som bland annat driver den populära bloggen om sociala medier . Hon är själv flitig inom sociala medier och är en av de främsta föreläsarna i ämnet. Kristina Höök, proffessor i människa-maskin-interaktion på Stockholms universitet där hon också leder . Kristina jobbade i början med att övertyga företagen om att ta med den "sociala aspekten" i utvecklingen av ny teknik. Idag tittar hon istället på den fysiska aspekten av sociala medier. Mikael Zackrisson, webbchef på  som har bevakat och analyserat utvecklingen på nätet sen i slutet på 90-talet först för Ny Teknik, sen som chfredaktör på Internetworld och nu för Veckans Affärer där han bland annad driver en blogg på samma tema.

Vi ska försöka oss på att sammanfatta de sociala medierns framväxt under 00-talet från Milleniumbuggen till Facebookhysterin. Men också sia om sociala mediers framtid under 2010-talet. Gäster i studion är: Sofia Mirjamsdotter, journalist och bloggare som bland annat driver den populära bloggen om sociala medier . Hon är själv flitig inom sociala medier och är en av de främsta föreläsarna i ämnet. Kristina Höök, proffessor i människa-maskin-interaktion på Stockholms universitet där hon också leder . Kristina jobbade i början med att övertyga företagen om att ta med den "sociala aspekten" i utvecklingen av ny teknik. Idag tittar hon istället på den fysiska aspekten av sociala medier. Mikael Zackrisson, webbchef på  som har bevakat och analyserat utvecklingen på nätet sen i slutet på 90-talet först för Ny Teknik, sen som chfredaktör på Internetworld och nu för Veckans Affärer där han bland annad driver en blogg på samma tema.

Audio File:  Download MP3Transcript: An Interview with Shellye Archambeau CEO, MetricStream Date: September 5, 2008 NCWIT Interview with Shellye Archambeau BIO: As the CEO of MetricStream, Shellye Archambeau is responsible for running all facets of the business. Ms. Archambeau has a proven executive management track record and over 20 years of experience driving sales growth in the technology industry. Prior to joining MetricStream, Ms. Archambeau was Chief Marketing Officer and Executive Vice President of Sales for Loudcloud, Inc. [renamed Opsware], responsible for all global sales and marketing activities. At Loudcloud she led the transformation into an enterprise-focused company while growing sales 50 percent year over year. Previously, she served as Chief Marketing Officer of NorthPoint Communications, where she led the design and implementation of all sales and marketing strategies. Ms. Archambeau also served as president of Blockbuster, Inc.'s e-commerce division and was recognized by Internet World as one of the Top 25 "Click and Mortar" executives in the country in June of 2000. Ms. Archambeau spent the prior 15 years at IBM, holding several domestic and international executive positions. Ms. Archambeau is an author and sought-after speaker on the topics of compliance, marketing, and leadership. She has been featured or quoted in numerous business publications including BusinessWeek, InformationWeek and the San Jose Business Journal. She is co-author of Marketing That Works and she guest lectures at The Wharton School West and the Stanford Graduate School of Business. Ms. Archambeau currently serves on the board of directors for Arbitron, Inc.[NYSE: ARB] and The Forum for Women Entrepreneurs and Executives. She is also a member of the Trustees Council of Penn Women at the University of Pennsylvania and the Information Technology Senior Management Forum. She earned a B.S. degree at the University of Pennsylvania Wharton School of Business. Larry Nelson: This is Larry Nelson with w3w3.com. And we are fortunate to be right here in the headquarters of the National Center for Women in Information Technology. We are so excited about this particular series, because it is really targeting young people and trying to get them more interested in getting involved with IT and how exciting it is. But most of all, on the entrepreneurial side. So Lucy Sanders, who is the CEO and founder of NCWIT, as we call it, for all of our friends. Lucy... Lucy Sanders: Well thanks Larry. We are excited about this series, as well. With me is NCWIT Board Director, Lee Kennedy from Tricalyx. She is a serial entrepreneur. And we are speaking today with Shelley Archambeau, who is the CEO of MetricStream, which is an incredibly cool company. Very timely in today's regulatory and quality environment. Shelley, welcome. Shellye Archambeau: Thank you. Glad to be here. Lucy: Why don't you tell us a little bit about MetricStream? You do a lot. You have software, you have services, and you have training. Tell us a bit about what you do. Shellye: Absolutely. What we do is to provide solutions to companies to help them ensure they can comply effectively with rules, regulations, and mandates that are out there in the marketplace. So whether that is Sarbanes‑Oxley or that are FDA regulations or ISO 9000 processes, any time they basically need a solution to ensure that they comply with the regulations so they can reduce their corporate risk, as well as get the visibility to be able to manage that risk and apply appropriate resources as needed. That is where MetricStream comes in. So we have customers in the FDA space, everything from Subways, which I'm sure a lot of people have eaten at, to pharmaceutical companies like Pfizer. We also run a high technology space, with companies like Fairchild Semiconductor, Hitachi America, and etcetera. So, we work with companies of all sizes to help them comply by providing the full software services total solution. Lucy: Well, we are excited. I must make a plug about Pfizer. Pfizer is an investment partner for NCWIT. Larry: Oh, right. Shellye: All right. Lucy: They help us by funding our K‑12 Alliance. We love Pfizer. Shellye: Excellent. Well, we do too. Lucy: We can have a Pfizer love fest. Larry: There we go. Lucy: Yeah, I love them. One of the things that I noticed too, while I'm looking at your website, was that MetricStream just won an award, the Stevie Award. Shellye: Yes. Lucy: And that is, I think, is that focused on your portal that uses an innovative use of open source? Shellye: Yes, absolutely. We won first place for Compliance Online. Compliance Online is a web portal where we bring together all of the different information about compliance: rules, regulations, best practices, training, and etcetera. To make it easy for compliance professionals to find out and learn what's new, where the areas of focus, where the areas of risk, get updates on how companies are best handling the management of different issues and regulations, etcetera. And we're pleased that in just a very short time, and we just launched this basically the beginning of last year, we have become the number one compliance portal. Lucy: Wow. Shellye: We are leveraging a unique model, where we basically have experts from around the world that provide training to those that need it. And we create an environment in which professionals can come and ask each other questions, interact, etcetera. As well as do vertical search, meaning when they want to find information on FDA CFR part 11, they can do a search on that and just get that, versus getting something that may have the same part number, like a widget on a car if you do a broader search. So all of those things are actually bringing a significant value. And we were recognized, as you said, as a Stevie Award, which is basically an international business award. Larry: Fantastic. Shelleye: As the number one player in that particular category. Lucy: Well, I'm sure you use a lot of technology with that. And certainly you're Compliance Online Portal is one such. And by the way, congratulations. I read you got to go to a great gala to get the award. Lucy: I was hoping I could come carry your bags. Our first question for you really does, in fact, relate to technology and how you first got interested in technology and also, as you look out onto the horizon, which technologies you see as being very important in the future. Shellye: Certainly. So first, interest. It was really college. And now I'm going to date myself, because I went to school in the early '80s. That was around the time frame that Apple Computers and all those things were starting to come out, and really seeing just the changing horizon out there. So, I went to Wharton and focused on business marketing. But where I really put my focus was doing all that in the area of technology. I thought this was really how we could change the world. Again, you're 18, 19, 20 years old and you believe you could do all that, so I did. But I wanted to get into this space. It was hot. It was new. It really looked like there was a lot of leverage that could happen by getting involved. And it hasn't let me down. I've spent over 20 years now in the technology space, and it's just amazing how fast technology continues to change. Harnessing the power is just an exciting, exciting area to be in. Lucy: So Shelley, when you think about the series we're doing, it's all about different, fabulous entrepreneurs and what they've done. So we love to find out, why did you decide to be an entrepreneur? And what is it about it that really makes you tick? Shellye: You know, it's interesting because I actually started my career not as an entrepreneur, per se. I joined IBM. You can't get much bigger than that in terms of a conglomerate to join. [laughs] But I joined IBM with the objective of wanting to run a company, so I might as well try to run IBM. I spent a good number of years doing that, running different divisions and operations both domestic as well as overseas. But the piece that I was missing in all of that was that the higher I got in the company, the farther removed I felt from the market and what was really happening. You spend more focus trying to get things done within the company. With that, I said let me take what I've learned ‑ all the technology focus, I had lots of opportunities to go and fix divisions, build new divisions, get them growing, et cetera ‑ let me take that and apply that to smaller companies. Because now I want to have more of an impact, if you will, on a business. So becoming an entrepreneur to me was really taking a set of skills and trying to get out there and just have an impact. When you think about all that we're learning in our careers and all the skill sets that we're building, that's really what we're trying to do. Whether you're trying to do that against a company or against a technology or against a social issue, et cetera, we're all just trying to make an impact with what it is that we're doing. I don't think there's any better way to make an impact than to be an entrepreneur. You're bringing a new idea, a new concept, a new way to approach technology. All of those things you can do as an entrepreneur and really have an impact on the market space that you're targeting. Lucy: Along the way you have a fascinating career path coming through a large corporation like IBM and then starting your own company. Who influenced you along this path? Do you have role models or mentors that you remember? What kinds of influences shaped you? Shellye: It's interesting. I think one of the things that shaped me in the beginning is that I've always been a planner. I knew, as I said, that I wanted to run a business. I didn't have, really, a view of being an entrepreneur when I first came out of school. Going to Wharton, everything was pretty much focused on big companies, et cetera, and that's what I did. But as I started to progress and see what kind of changes people could make by being an entrepreneur, and then getting connected with people in this space. You talk about mentors. One of my mentors and advisers is Mark Leslie. Mark Leslie built Veritas, which was just acquired about a year and a half ago by Symantec. He took a company from start to four billion dollars in market cap. Seeing what can be done is just amazing. I'm a big believer in mentors and advisers in general. You didn't quite ask me this question, but let me just frame it a little bit. One of the tidbits that I like to offer people is that as you're moving forward in your career, try to adopt mentors. And I say adopt, meaning look for people who are doing things you want to do, or things you think you might be interested in, and just spend some time. Try to reach out, talk to them, ask them for advice, etcetera. There is so much to be learned. And it was really in doing that kind of thing that enabled me to develop a set of really strong relationships that helped me shape what I wanted to do with my career. I still reach out and grasp for mentors and advisors and ideas, because there is so much going on in the world. There is no way you can experience it all yourself. So the best way to try to get broader perspectives is try to leverage other people's experiences, which is really what mentoring is all about. Larry: I haven't had this type of corporate experience, like being with IBM. So, going from IBM to now being a real, full‑fledged entrepreneur, along the way I am sure there's been a bit of course correction and other challenges. If you were to pull something out, what would be the biggest challenge that you had to either try to overcome, or maybe you didn't overcome it, you just had to learn to live with it? Shellye: Gosh, probably the biggest challenge I'd almost put as two things, and I'll answer two ways. In the corporate world, it was all about rightsizing, downsizing, whatever word you want to use. It doesn't matter how many times you do it, that is just a hard thing to do. You are obviously trying to get the business models right, but you're also impacting individuals very specifically. So that is something that is hard to do. Have I done it? Absolutely. Can I do it? Yes. But that doesn't mean that that is something I enjoy. What we've tried to do, when taking that experience and coming to build MetricStream, is try to ensure that we're growing at the right pace and path with the business growth and momentum. So to try to avoid having to go through that kind of activity as you grow. On the entrepreneur side, as to what has been the toughest, it's really...Gosh, we've put two companies together. Part of MetricStream's growth, we actually merged with another company three years back. And that was probably one of the toughest things. Because now you're trying to a business that you've got, investors that you've got, match it and marry it with another company that has its own set of investors, their own original business plan. And make it work both from a financial standpoint, from a structural standpoint, as well as from a market standpoint. So, I would say merging MetricStream three years ago was probably one of the hardest things that I've done, because it touched on every aspect of running and operating a business. Lucy: So Shelley, you had some great advice earlier about role models and mentors. If you were sitting here today with a young person, what advice would you have to them about entrepreneurship? And what advice would you give them? Shellye: Well, first would be only do what you're really passionate about. I mean, this is hard work. Being an entrepreneur is not showing up at nine o'clock in the morning and leaving at five, and being able to put all of the stuff behind you. Being an entrepreneur is totally encompassing, because nothing happens unless you make it happen. If you work for a big company, if you don't show up for work, there is already an engine. There are people doing other pieces, people pitch in, things will still happen and still work. When you're an entrepreneur, if you don't show up, things don't happen. Because you don't have all of that infrastructure and things in place. So if you're going to work hard, make sure you are doing something that you are really passionate about. So that when you have the good times, which you will, you can celebrate and enjoy. But when you have the bad times and the struggles, you still want to persevere. And you do because you are really passionate about what it is that you are doing. As an entrepreneur, the ups can be almost euphoric. But the downs can have you second guessing everything that you are doing. It's important to do something that you love, so you can power through all those cycles that you go through. So that's number one. Do something that you are passionate about. Second would be, create an informal network of advisers. I touched on this, in terms of mentors and things. There are a million people out there who have done what you are getting ready to do. Maybe not in the same industry, maybe not with the exact same model, but in terms of creating a business, finding customers, creating a business model that works, getting investors and funding, etcetera. All those things have been done by others, so create a network of advisers to help support you in that overall process. And then lastly, test your ideas before you just launch into it. You know, make sure that there is a good niche that you're targeting. So testing ideas, either with others like these advisers I talked about or just with people on the streets, to see what kind of feedback you get about your concept and what you're doing. And then get launched into it. Do something that you're passionate about, number one. Two, make sure you create this informal network of advisers. And three, make sure you test your ideas before you jump into it. Lucy: That's all really great advice. I'm really resonating to the testing of the ideas, because it's only then that you test it with your advisers and they love you, they're going to give you the hard news. It's great.. Larry: Now we have to listen. Lucy: Well, you know, they're giving you all the input that you need. Shellye: You know it's true. And it's interesting, because a lot of people come up with great ideas for the product, whether that product is software or it is hardware, or it's a cool widget, whatever it might be. The hard part is, how do you get that product to market? Hundreds and thousands of new businesses and new ideas are created every day. The ones, however, that make it, are not always the ones that actually have the best product. This will be the ones that end up with the best business plan and marketing strategy to get it to market. So, and I'll put a little plug, I hope you don't mind, but I'll put a little plug in there for a minute because I actually co‑authored a book on Marketing That Works. That is all about how to use different techniques and capabilities and structure and discipline to make all that work. Really, that is where to spend the time to make sure that you can be successful. Lucy: Well Larry, I think just as a side note, that's another interview for you. Larry: There we go. Lucy: You need to go look at the book. Larry is an author, as well. Larry: We'll put that up on the blog. Lucy: Yeah. Shellye: Oh, Okay. Great. Lucy: You have great insight and advice. What other personal characteristics have given you an advantage as an entrepreneur? Shellye: You know it's interesting, in terms of reflecting on that. A couple things. One is, I'm a pretty good leader. And when I say a good leader, I think of leader as people who operate in a way that people want to follow them. Making sure you provide the vision, the strategy, the direction, and just stay two inches ahead of everybody. So that you are pushing out the boulders and blockades, etcetera, so that everyone else can be successful in what it is they are getting ready to do. I think leadership is an important characteristic, and one that has definitely helped me. The other is being a listener. And this one's a little different, because people don't always think about this. But it's really being a listener. To make sure that as you come out with your product or your set of solutions, that you don't fall so much in love with your product. When I say in love, it's very much like falling in love with a person. When you fall in love with someone initially, you are almost blinded to everything else. All you see is all of their positives, all their best traits, etcetera. You tend to diminish and not focus on maybe some of the negative traits, etcetera. Well it's easy to fall in love with your product. So that you're not really listening to what the market is telling you so that you can make that product better in what you are doing. So listening has been another key piece to all of this. I mentioned earlier that I'm a planner, and I think that has helped. I absolutely have been able to bring both to my own personal career. A game plan for what I want to do, so what do I need to be able to get there? And making sure I put those things into place. And frankly, once I've gotten here, the other thing that's an advantage is being a woman. There are so few female entrepreneurs running companies in different places, as a percentage. When people do meet you, they tend to remember you, which actually helps your company because they then can associate it with what it is that you do, etcetera. So I actually think that's an advantage. The last would be, I like to win. I like to set objectives. I like to work with teams to go make it happen and win. That's what this is all about. As you build a company, an organization, it is how do you make sure your product fits the market needs? It's making sure that you're building a team and leading it to be able to deliver on those overall needs. And putting a plan in place that will be successful and then making sure you win if you're getting out there and competing. Speaker: Wonderful. Lucy: That's great advice. So Shelley you've had such a wonderful career. You're running a company now. How do you bring balance to your personal and professional life? Shellye: That's interesting. I think about balance and I tell people I think balance is a misnomer. Balance to me means you spend equal energy, time, hours, whatever it is in one area as well as another area at all times, right? That's balance. I don't have balance. What I have is integration. So I think of this more work‑life integration. I've got a fabulous husband. We celebrate 23 years in August. Lucy: Wow. Shellye: And two kids, which, however knock on wood, are turning out really well. But I've been able to do that because number one I work in partnership with my husband so we view each other as a team in terms of how we execute. But number two I've been able to leverage. I'm going to use technology to actually make it all work. My son, as an example, my son played in a basketball championship when he was in high school, which was last year. And they actually made it to the States. When I was in home and in town I didn't miss a game. Now how did I do that? I did that because of the Blackberry and a cell phone. It doesn't mean I was in the stands... I couldn't focus every second on every game. There were times when I was actually plugging away on email, there were times I had to step out and take a call but you know what? I was there. Without technology I couldn't have been there all those times and making sure that things are happening the way they need to happen. So I think integrating the two in a way where you can physically be where you want to be and yet insure that things are getting done that need to get done really makes a difference. It's very hard I think to actually shut out and say, "Okay, from this time to this time I do X. And from this time to this time I do Y. And never the two shall meet." That doesn't work for me. It works for me to integrate the two and to be available. For part of my career I actually commuted. So for three years I left home Monday mornings and I came home Thursday night if I was lucky but usually it was Friday night. And my kids were at school at the time. So the deal I had with them was, "Listen, when you want to talk to me or reach out to me you just call me. Just call my cell." And folks that I worked with knew that when my cell phone rang if it was my kids I was going to answer it. Now it didn't mean I stayed on the phone. I'd answer it and say, "I'm doing this do you need me to step out or can I call you back?" And you know what? 95% of the time I could call them back. But that just knowing that they could reach me meant that I was still there, right? There was no difference if I was at work three miles away versus being three thousand miles away in terms of what was happening. And me taking those phone calls? That didn't impact my ability to execute on the overall job. So when I say integration if it's both kinds of things, figure out how you can make it work together so that you can be available in both sides of your life. Lucy: Well, and we asked this question. I won't say it's a trick question but we all agree with you. We are a fan of integration and blending. I personally think this word 'balance' does us a disservice. And one reason why we really wanted to ask the question is because we want young people to know that there are ways to blend these types of very aggressive and time consuming jobs with having a rewarding personal life. So... Shellye: That's right. Now listen, can I add a couple more things to that? Lucy: Absolutely. Shellye: Because what happens to a lot of young people especially is they put themselves in a trap. And when I say "they put themselves in a trap" meaning my biggest advice to people, which has helped my husband and I, is you need to get help. And I don't mean a psychiatrist. Shellye: When I say, "You need to get help" meaning those things that really aren't as important to you whether it's cutting the grass, whether its' cleaning your house whatever it happens to be for you and your husband, get somebody else to do that. So the people say to me, "Damn it, how can you afford all that?" Especially when you get started, and the whole bit. My answer is to plan it in. When my husband and I got married, I knew that I wanted to have kids right away and so did he. I'm right out of college just starting and the whole bit. Well, we bought a house that was a small, little house that was a fairly decent commute in terms of overall distance. But we did that because I spent more on childcare and help than we did on our mortgage. And we did that so that it would work and we wouldn't be pulling our hair out to be able to get it done. Now, that takes discipline. Everybody else you want to take and say, "OK, let me get the best and biggest house I can get for what I'm spending." We looked at it and said, "Oh no. I want to consider childcare and support and mortgage as one big hunk." Now, what can that be? And now we've got to divide it up between the two. But plan for it. What tends to happen is we come out of school, we work for awhile, we get married, we get the house, we get the cars. Next thing we know, our fixed expense is so high that we don't have the tangible or flexible dollars to be able to go get the help that we need to enable us to better balance. Because I will tell you, it is impossible to do it all without any help and still retain your sanity and your health and all those things. You've got to figure it out. Start financially with, "OK, what can I do". Then work from there. It makes a huge difference. Lucy: Well, I know you can't retain your rotator cuffs either if you try to do it all. That's great advice. One last question for you. You've achieved a lot in your career. I want to also tell listeners that, although you didn't mention it, we know from reading your bio that you also have a big heart. You're involved with a lot of non‑profits ‑ the Forum for Women Entrepreneurs and Executives, you're also involved at Penn. What's next for you? You've done so much and you have so much time ahead of you. What's next for you and your company? Shellye: Well, the immediate next is to build a great company and metric strength, and to indeed have an impact on the whole marketplace of how large and small companies comply with the rules and regulations and mandates. So first, next, is absolutely to build a great company. The follow on to that is that I want to continue to do things that have an impact. Whether it is an impact in business, in terms of driving and building and growing another company, or it's on the social entrepreneurial side in terms of looking at ways to have an impact and take some of the skills and capabilities that I've built to go do that. I'm not sure yet which that will be. What I can tell you is that if you flash forward five or ten years, I still absolutely expect to be out there and creating an impact in both the business world as well as in the non‑profit space. Because you're right, that is an important thing to me. I know that I have not achieved everything that I've achieved because of me, because of Shelley Archambeau. I've been able to do it as a result of a lot of good support, advice, and path paving that was done in front of me. And I want to make sure that I'm helping to do that for others.. Larry: Well Shelley, based on the experience and the lessons you learned going from IBM to trying to figure out how to apply these lessons you were learning at IBM to a smaller company, you've done a magnificent job. Of course, a couple of words that really pop out in my mind is being a good leader, a good planner, a good listener, and really liking to win. Shellye: Right. Lucy: Yeah, go! Larry: With a team. With a team, of course. Lucy: And she's an author. Larry: And she's an author. "Marketing That Works". Lucy: Yes. Larry: What a title. I like that. Lucy: We'd love to help you advertise your book. Shellye: Well thank you. I definitely appreciate the help. Larry: We'll do that for sure. This is Larry Nelson here at NCWIT. I'll tell you, this is another exciting interview. I don't know how you and the board line up all of these wonderful people, but I'm just happy to be a part of it. You'll be able to hear this and other interviews at ncwit.org, that's after the www of course. Lucy: Yes, of course. Larry: I just don't like to say it with ours. We have the podcast, and so.... Lucy: Yeah, too many w's. Larry: Yeah, www.w3w3.com. All right, thank you for joining us Shelley. Lucy: Thank you Shelley. Shellye: You're quite welcome. Thank you all. Lucy: We appreciate it. Shellye: Okay. Bye bye. Series: Entrepreneurial HeroesInterviewee: Shellye Archambeau Interview Summary: Shellye Archambeau offers three great pieces of advice for entrepreneurs: only do what you're passionate about, create an informal network of advisers, and test your ideas before you launch. Release Date: September 5, 2008Interview Subject: Shelley ArchambeauInterviewer(s): Lucy Sanders, Larry Nelson

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