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Kyle Bernier is no stranger to pushing limits. A former professional CrossFit athlete, decathlete and football player, he has spent years mastering the intersection of physical strength and mental grit. In this episode of the Primal Shift podcast, we dig into his journey — from his lightbulb moment discovering CrossFit to competing on the world stage and transitioning into online fitness coaching. Bernier opens up about the challenges he's faced along the way, including a string of recurring injuries and how they've reshaped his perspective on recovery, mental health and staying adaptable. We also talk about his approach to fitness coaching, which prioritizes feedback, customization and building long-term habits over cookie-cutter programs. Whether you're a seasoned athlete, a weekend warrior, or someone who is just looking to start your fitness journey, this episode offers insights into balancing discipline, recovery and mindset that will leave you inspired to tackle your goals with renewed focus. Listen now to discover how Bernier is redefining what it means to train smarter — not just harder — and how his experiences can help you build a healthier, more fulfilling life. Learn more: Listen to the PSP 37: Travis Mayer's Secrets to Performance & Recovery: https://www.primalshiftpodcast.com/37-travis-mayers-secrets-to-performance-recovery/ Listen to the PSP 45: Dr. Dave Rabin Explains the Science of Stress and Recovery: https://www.primalshiftpodcast.com/45-dr-dave-rabin-explains-the-science-of-stress-and-recovery/ Listen to the PSP 64: Why Meditation Is Powerful! | Ariel Garten: https://www.primalshiftpodcast.com/64-why-meditation-is-powerful/ = About Kyle Bernier: Kyle Bernier is an online fitness coach and a CrossFit Games athlete. Instagram: https://www.instagram.com/strainforwardfitness/ Website: https://stan.store/bernierkyle21?fbclid=PAZXh0bgNhZW0CMTEAAaZDuBqKN7ho8zds5sGxdi7lj-NwHmiVStWGpFA3fYNXUTUmYBYuHrtbgrg_aem_0fKXoUuS7xKxwNYN2XFDyg Thank you to this episode's sponsor, OneSkin! OneSkin's lineup of topical skin health products leverage the power of the company's proprietary OS-01 peptide to remove dead skin cells, improve collagen production, increase skin hydration and more. Check out my before and after photos in my OneSkin review and visit OneSkin here. Get 15% off with my discount code MKUMMER: https://michaelkummer.com/go/oneskinshop In this episode: 00:00 - Intro 02:20 - Discussing fitness journeys 10:07 - Lessons learned from injuries 15:42 - Importance of sleep 20:37 - Managing stress and mental health 30:30 - Emotional intelligence and growth 40:45 - Finding purpose and enjoying the process 50:21 - Tailored fitness coaching Find me on social media for more health and wellness content: Website: https://michaelkummer.com/ YouTube: https://www.youtube.com/@MichaelKummer Instagram: https://www.instagram.com/primalshiftpodcast/ Reddit: https://www.reddit.com/r/michaelkummer/ Pinterest: https://www.pinterest.com/michaelkummer/ Twitter/X: https://twitter.com/mkummer82 Facebook: https://www.facebook.com/realmichaelkummer/ [Medical Disclaimer] The information shared on this video is for educational purposes only, is not a substitute for the advice of medical doctors or registered dietitians (which I am not) and should not be used to prevent, diagnose, or treat any condition. Consult with a physician before starting a fitness regimen, adding supplements to your diet, or making other changes that may affect your medications, treatment plan, or overall health. [Affiliate Disclaimer] I earn affiliate commissions from some of the brands and products I review on this channel. While that doesn't change my editorial integrity, it helps make this channel happen. If you'd like to support me, please use my affiliate links or discount code. #PrimalShift #OptimalHealth #AncestralLiving #Fitness #Healht&Wellness #CrossFit
After wrapping up the first season of the Primal Shift Podcast, I wanted to take a moment to reflect on the journey so far: 60 episodes packed with insights on how to bridge the gap between ancestral living and modern demands. This season has been about laying the foundation of a healthy lifestyle, covering everything from nutrition and exercise to stress management and reconnecting with nature. If you're new to the podcast, I highly recommend diving into Episodes 3 to 10, where I discuss the core principles that guide everything we do here. One of the highlights of this season has been the incredible guests who've shared their expertise. For instance, in Episode 39 I had an eye-opening conversation with Dr. Sean Baker about the carnivore diet, and in Episode 43 I talked to former Navy SEAL Dr. Kirk Parsley about optimizing sleep. Each episode offers something unique — whether it's practical tips or deep dives into the science behind health and wellness. I've also covered topics that are close to my heart, like why I transitioned away from keto after three years (Episode 11) and the importance of growing your own food (Episode 56). I've particularly enjoyed sharing my personal experiences, like how I maintain a strong and lean physique (Episode 12) and the wellness practices I've adopted to stay balanced amidst the chaos of modern life (Episode 58). These episodes aren't just about theory — they're about the actionable steps I've taken to align my lifestyle with the principles I believe in. Looking ahead to season two, I'm excited to mix things up with a combination of shorter, bite-sized episodes and more in-depth interviews. One week you might get a quick 10-minute episode focused on a specific topic, and the next week, we'll feature a longer, more detailed conversation with an expert. I'll also be bringing my wife Kathy on board more frequently to share her perspective on homeschooling, homesteading, and how we're making our lifestyle work as a family. Her insights add a different dimension to the podcast, offering a more rounded view of how we navigate this journey together. Another thing I'm really looking forward to is giving you more behind-the-scenes looks at how we live day-to-day. I'll be sharing more about our approach to growing our own food, the challenges and rewards of homeschooling, and how we're building resilience as a family. I'm eager to continue this journey with you and appreciate all the feedback you've provided along the way. Your input helps shape the direction of the podcast, and I'm always interested in hearing what topics you'd like to explore next. If there's anything specific you'd like to hear about in the next season, don't hesitate to reach out! Thanks for being a part of the Primal Shift community. Season 1 has been an incredible ride, and I can't wait to see what Season 2 has in store for us all. Stay tuned, stay engaged, and let's keep pushing the boundaries of what's possible when we reconnect with our primal roots. In this episode: 00:00 - Intro 01:25 - 8 tenants of a healthy lifestyle 03:25 - Nutrition insights 06:44 - Exercise strategies 08:22 - Stress management 09:23 - Hormetic stressors 10:35 - Balancing work, wellness and homesteading 12:01 - Metabolic health 12:50 - Improving your skin health 14:06 - Season 2 sneak peek Learn more: Start Here EP 2: 8 Key Primal Shifts for Ancestral Living: https://www.primalshiftpodcast.com/8-key-primal-shifts-for-ancestral-living/ Sleep EP 14: Do THIS for better sleep: https://www.primalshiftpodcast.com/do-this-for-better-sleep/ EP 43: Unlocking the Power of Sleep with Former Navy SEAL & Doctor Kirk Parsley: https://www.primalshiftpodcast.com/43-unlocking-the-power-of-sleep-with-former-navy-seal-doctor-kirk-parsley/ Nutrition EP 39: Breaking Records on Zero Carbs [Dr. Shawn Baker's Carnivore Diet Insights]: https://www.primalshiftpodcast.com/39-breaking-records-on-zero-carbs-dr-shawn-bakers-carnivore-diet-insights/ EP 42: Let Nature Dictate what you Should be Eating: https://www.primalshiftpodcast.com/42-let-nature-dictate-what-you-should-be-eating/ Exercise EP 33: Why Mark Sisson Stopped Running! The Truth Behind Footwear and Health: https://www.primalshiftpodcast.com/33-why-mark-sisson-stopped-running-the-truth-behind-footwear-and-health/ EP 37: Travis Mayer's Secrets to Performance & Recovery: https://www.primalshiftpodcast.com/37-travis-mayers-secrets-to-performance-recovery/ Stress management EP 48: How Apollo Reduces Migraines: Wife and Sister-In-Law Experiences: https://www.primalshiftpodcast.com/48-how-apollo-reduces-migraines-wife-and-sister-in-law-experiences/ Skin Health: EP 47: Exploring the Link Between Skin Aging and Chronic Diseases with Alessandra Zonari: https://www.primalshiftpodcast.com/47-exploring-the-link-between-skin-aging-and-chronic-diseases-with-alessandra-zonari/ EP 57: Unlocking the Secrets of Lard for Skincare with Charles Mayfield: https://www.primalshiftpodcast.com/57-unlocking-the-secrets-of-lard-for-skincare-with-charles-mayfield/ Thank you to this episode's sponsor, Peluva! Peluva makes minimalist shoes to support optimal foot, back and joint health. I started wearing Peluvas several months ago, and I haven't worn regular shoes since. I encourage you to consider trading your sneakers or training shoes for a pair of Peluvas, and then watch the health of your feet and lower back improve while reducing your risk of injury. To learn more about why I love Peluva barefoot shoes, check out my in-depth review and use code KUMMER to get 15% off your first pair. Find me on social media for more health and wellness content: Website: https://michaelkummer.com/ YouTube: https://www.youtube.com/@MichaelKummer Instagram: https://www.instagram.com/mkummer82/ Reddit: https://www.reddit.com/r/michaelkummer/ Pinterest: https://www.pinterest.com/michaelkummer/ TikTok: https://www.tiktok.com/@mkummer82 Twitter/X: https://twitter.com/mkummer82 Facebook: https://www.facebook.com/realmichaelkummer/ [Medical Disclaimer] The information shared on this video is for educational purposes only, is not a substitute for the advice of medical doctors or registered dietitians (which I am not) and should not be used to prevent, diagnose, or treat any condition. Consult with a physician before starting a fitness regimen, adding supplements to your diet, or making other changes that may affect your medications, treatment plan, or overall health. [Affiliate Disclaimer] I earn affiliate commissions from some of the brands and products I review on this channel. While that doesn't change my editorial integrity, it helps make this channel happen. If you'd like to support me, please use my affiliate links or discount code. #PrimalShift #OptimalHealth #AncestralLiving #Biohacking #PodcastRecap
CrossFit General Manager of Sport and Education Dave Castro talks with Games veteran Travis Mayer about the upcoming 2024 CrossFit Games.—Watch the interview on YouTube: https://www.youtube.com/watch?v=DBu-N_KDPfk—The CrossFit Games are the ultimate proving grounds for the Fittest Man and Fittest Woman on Earth™ and are world-renowned as the definitive test of fitness.Every year since 2007, fans from around the world have attended the multi-day sporting event, streamed the competition online, or watched on ESPN, CBS, or a wide range of international broadcasts.The international field of play has included athletes from more than 120 countries. The CrossFit Games starts in the qualifying round with 300,000+ athletes competing around the world. Throughout the season the field is whittled down to just 560 athletes. Learn more about the CrossFit Games → https://cf.games/games-learn-more Learn more about CrossFit → https://www.crossfit.com/what-is-cros... Find a CrossFit gym near you → https://www.crossfit.com/map?utm_sour... View CrossFit workouts → https://www.crossfit.com/workout?utm_... Subscribe to CrossFit email newsletters → https://www.crossfit.com/newsletters/...
We catch up with Keara Napoli for the 3rd year in a row as she makes her way back to the North America East Semifinals and the Syndicate Crown. Now with TTT what has that done for her preparedness going into this season and what are her goals now.
Today's episode is one you don't want to miss. I'm joined by Travis Mayer, an 8x CrossFit Games athlete and a true testament to the dedication, resilience, and pursuit of excellence in athletic performance. In our conversation, Travis gives us a rare glimpse into his journey, sharing the strategies that have allowed him to compete at an elite level for nearly 13 years. We'll explore his approach to training, recovery, nutrition, and balancing a demanding athletic career with raising a family. Whether you're a competitive athlete yourself or someone looking to elevate your fitness, Travis's experiences and insights offer valuable lessons on pushing through boundaries, the significance of mental resilience, and much more. In this episode: 00:00 - Introduction of the Podcast 02:03 - This is Travis Mayer 03:58 - The Journey to Elite CrossFit Competitor 06:50 - The Role of Recovery in Athletic Performance 14:04 - Mental Resilience and Overcoming Challenges 21:42 - Travis's Approach to Training and Nutrition 28:55 - Travis's Sleep Routine 33:27 - Travis's Sauna Sessions 35:16 - Travis's Recommendations for Athletes and Fitness Enthusiasts 42:50 - The Importance of Mobility and Warm-Up Routines 52:37 - Closing Thoughts Don't forget to subscribe for more insightful conversations with experts in health, fitness, and beyond. #PrimalShiftPodcast #TravisMayer #CrossFit Links: Steam vs. Infrared Sauna: What's Better for Your Health? How to SURVIVE Your First Ice Bath or Cold Plunge How Combining Ice Baths and Sauna Bathing Can Transform Your Health! TRAVIS MAYER does functional fitness workout FOR TIME! INSANE LADDER LIFT into CrossFit's "THE STANDARD" w/ Travis Mayer Thank you to this episode's sponsor, MK Supplements! Use code “primalshift” to save 15% on your MK Supplements order at https://shop.michaelkummer.com About Travis Mayer: Travis Mayer is an 8x CrossFit Games athlete and owner of United Performance for 10 years! Website: https://www.unitedperformanceftc.com/ Instagram: https://www.instagram.com/thetravismayer/ More From Michael Kummer: Website: https://michaelkummer.com YouTube: https://youtube.com/@MichaelKummer Instagram: https://instagram.com/mkummer82
On this episode of Death By, Lauren Kalil and the contestants discuss whether they love or hate 24.2 being held at Justin Medeiros' home gym, what the most exciting Open matchup will be, and what they would change about the Open announcements. Our contestants include James Hobart, Niki Braizer, Tim Paulson and Travis Mayer. Want to maximize your recovery while you sleep? Use code "Deathby" to save 20% on all Thirdzy purchases through link below: thirdzy.com/deathby
The originator of the term "Dad Strength," Travis Mayer, joins Brian and PC to talk about his sixth-place finish at the Rogue Invitational, how his offseason has gone so far, his difficult 2023 Games season and how he balances his family life, running an affiliate and being a full-time athlete.Follow Travis on InstagramVisit us on our website at bfriendlyfitness.comConnect with us on Instagram BFriendly on Instagram Brian on Instagram PC on Instagram Chad on Instagram Subscribe to the weekly B.Friendly Fitness DigestDelivered to your inbox every Friday Morning!https://bfriendlyfitness.ck.page/ Support us on PatreonSupport us on Patreon so we can continue to bring you amazing analysis and coverage unlike any other!https://patreon.com/user?u=92646813
6 men qualified for the 2023 Rogue Invitational from the "Q". We take a look at the past year from Ricky Garard, Victor Hoffer, Travis Mayer, Tudor Magda, Garrett Clark and Jayson Hopper, how the did during the 2023 CrossFit Games season, past Rogue Invitationals, and other offseason competitions.All images courtesy of the CrossFit GamesWant more bite size stats on the sport of fitness, take follow us on Instagram https://www.instagram.com/franlunganalytics/Need more Fran Lung in your life, take a look at our merch at https://franlungsocialclub.com/#crossfitgames #crossfitathlete #crossfit #rogueinvitational
We dive into what the Madrid CrossFit Championships tell us. There was a pretty big competition in Northern California, Charlie is on the road and the Crew has an eventful weekend??? Mat and Sammie spend a ton of time with little Eddy! Mal working out at HWPO HQ and looks different, not bad, just different, and how athletic is Carolyne Prevost and Scott Comes off Sinus Surgery.
00:00 - Intro and potential topics for the show 02:57 - Chris smashing Brannen's face in on a Burpee/Row 05:53 - Working out in a Slipknot clown mask 06:56 - "Fight Gone Slightly Less Bad" 07:29 - MMA Fights vs. CrossFit Workouts 13:02 - What is Noah Ohlsen up to? 17:39 - Athletes & Instagram 20:34 - CrossFit Documentaries & Netflix 22:35 - Leaks in CrossFit 24:36 - Travis Mayer's comeback from Injury 29:10 - Travis Doing the Rogue Qualifier 32:32 - Training Volume Advice for the Average CrossFit athlete 36:53 - The Rogue Qualifier Standards & Setup 46:05 - Why Max Left and Why He's Returning to Instagram 1:03:13 - RIP Jimmy Bufffett 1:04:38 - The smartest way to get a beginner who has never worked out into a Competitive CrossFitter? 1:06:06 - Your actions matching your words 1:07:58 - CrossFit Methodology vs. The Sport of CrossFit 1:10:31 - CrossFit.com Programming
A preview of the athletes competing in the 2023 Madrid Championship.Men's field is highlighted by Lazar Dukic, Jonne Koski, and Travis Mayer. Women's field is highlighted by Karin Freyova, Jacqueline Dahlstrom and Anikha Greer.Who are CrossFit Games athletes? 2023 and past years.Lists of Semifinal athletes.Dave Picks for the Top 5 Men and WomenFull competition list https://www.franlung.com/viewSeason.phpNow that you know who is competing go set Salary Cap roster at fantasyfitnessing.com, free to play.Full list of Preview Report and Recalculation of CrossFit Games Competitions with only the Madrid athletes are available on our Patreon. https://patreon.com/FranLungAnalytics?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_creator&utm_content=join_link
On this episode of the Corpus Animus Podcast, we catch up with TTT Athlete Travis Mayer who just finished the Rogue Invitational Online Qualifier. 00:00 - Brannen & Chris doing a 12-Mile Ruck Challenge 02:37 - Travis Mayer's Hand Injury 03:38 - Doing the Rogue Invitational Online Qualifier 05:47 - Rogue Qualifier Workout 4 07:32 - Rogue Qualifier Workout 1 08:46 - Repeating Workout 1 09:22 - Rogue beefing up their workout standards this year 12:04 - Not meeting the standards on Workout 1 14:06 - How many Rogue workouts did Travis Repeat? 14:41 - Rogue Qualifier Workout 2 16:48 - Repeating Workout 3 right before scores were due 22:58 - Dubai Fitness Challenge workout for $30,000 against Mat Fraser 25:02 - Tips for doing Online CrossFit Qualifier Workouts 51:33 - What Travis Mayer learned from being a spectator of the CrossFit Games this year
A recap of all the offseason competition that went down this past week, including Turun Tuomiopäivä, Fitland Fitness Festival, Beach City Finals where Games athlete Bronislaw Olenkowicz took the title, and the Tampa Bay Games where Roran Scott who stood out in the 2023 CrossFit Open took the title.Looking ahead to the weekend of August 26th, we have The Iron Games. A couple notable athletes to watch are Kloie Wilson and Logan Ewing.In other Off-Season competition news, the Madrid Championship released their elite confirmed athletes. Favorites for the men's title are Lazar Dukic, Jonne Koski, Travis Mayer, while on the women's side the battle for the top spot will be between Jacqueline Dahlstron and Anikha Greer.The Dubai Fitness Championship confirmed they have sent invites out this year to 30 men and 30 women.Qualifiers are underway for the Down Under CrossFit Championship and ElFitPlus some injury updates from Games veterans Brooke Wells and Paige SemenzaWant more bite size stats on the sport of fitness, take follow us on Instagram https://www.instagram.com/franlunganalytics/Need more Fran Lung in your life, take a look at our merch at https://franlungsocialclub.com/******************************
Ed sits down with Luke Parker, a CrossFit Athlete who finished 5th in the 2022 Crossfit Games with team Mayhem Independence. In this conversation, we uncover Luke's origin story, and the events that lead him to be the person that he is today, including his time as a reality TV star on The Bachelorette, meeting and training with Travis Mayer, and deeply following his faith. Aside from talking about what it takes to be a world class athlete, we share our stories on people pleasing, and our journeys in finding our authentic selves. IG: https://instagram.com/luke_parker777?igshid=YmMyMTA2M2Y= Sponsors: The Process Programming: Website: www.theprocessprogramming.com Instagram: @theprocessprogramming
You know the scenario: An athletic gym owner spends a lot of time training for fitness competitions. So what happens to the business? Does it lumber along and eventually crumble because the owner's attention is elsewhere? Or can some owners divide their focus and achieve competition goals while building thriving businesses?Chris Cooper digs into the question today with the help of two gym-owning athletes.Two-Brain mentor Taryn Dubreuil runs CrossFit Function and says "competition" is her middle name. She narrowly missed qualifying for the CrossFit Games back in the day and still trains hard for other competitions.Travis Mayer has competed in the CrossFit Games eight times, he owns CrossFit UNTD, and he's got four kids. Taryn and Travis chat with Coop to give their perspective on building a great business and achieving personal athletic goals. As you can imagine, time management is critical. What do you think? Can a gym owner compete and build a great business at the same time?LinksBook a CallGym Owners United1:27 - Stress4:13 - Taryn Dubreuil's story8:59- Time management16:25 - Case study21:20 - Travis Mayer's story26:14 - Balance34:47 - Advice: staff and systems40:09 - Delegation and staffing
Why Travis Mayer can't compete in CrossFit this Season Alexis Raptis on handling the pressure of being a professional athlete Their thoughts on the 2023 CrossFit Open Their goals for the rest of the year
Support the showPartners:https://cahormones.com/ - CODE "SEVAN" FOR FREE CONSULTATIONhttps://www.paperstcoffee.com/ - THE COFFEE I DRINK!https://asrx.com/collections/the-real... - OUR TSHIRTS...
Oral Arguments from the Eighth Circuit U.S. Court of Appeals
Oral argument argued before the Eighth Circuit U.S. Court of Appeals on or about 12/14/2022
Oral Arguments for the Court of Appeals for the Eighth Circuit
United States v. Travis Mayer
Four dads talking about being dads - one oversharing, one unable to cope with the shared information, some amazing snippets throughout
Travis Mayer on competing, parenting, being coached and people changing coaches and his own success in the sport.
On this episode of the Corpus Animus Podcast we interview our recent TTT Intern Brooks Merkle. We learn what HE learned training alongside Sara Sigmundsdottir, Noah Ohlsen, Alexis Raptis, and Travis Mayer. We also "dive" into his college swimming career where he was teammates with future USA gold medalist swimmers.
We sit down with one of the Legends of our sport, Noah Ohlsen to discuss life, Happiness and his CrossFit Career. We ask him about his announcement about 2023 being his last year and going team in 2024. We talk about why that decision was made, does he still feel like he can win the CrossFit Games, and did doing team at 2022 Wodapalooza influence some of these decisions. We talk about the journey from out of nowhere rookie to a self aware adult and how that helped him make a top 5 run from 2017-2020. We also ask about Joann, The U, Wodapalooza, getting an invite to compete at the Rogue Invitational, and so much more!
Get the 1/3/5 On-Ramp system mentioned during this episode: https://www.trainingthinktank.com/135onramp Travis Mayer has owned his affiliate for almost 10 years. A few years ago he hired TTT Coach Mike McGoldrick to take over the programming of his affiliate. In this episode, Brannen talks to both of them about what that transition looked like, what keeps members happy, and what scares them away.
8X CrossFit Games athlete and current 18th Fittest Man on Earth, Travis Mayer chats with Josh and Emily about the highs and lows of this past season and what his upcoming competition plans are. Enjoy!
In this episode, Travis gets super real with us about his mental struggles at the 2022 CrossFit Games, how having too high of expectations may have hurt his performance, and what he's doing moving forward. Be sure to cheer him on at the Madrid CrossFit Championship this weekend! 0:00 - Brannen's lat pulldown near-death experience today 2:39 - Why Travis is going to Madrid versus Rogue 8:12 - Shoutout to Noah for getting a Rogue invite! 10:43 - Lesson learned = read all the rules and standards 13:30 - Travis's favorite event at the 2022 CrossFit Games 29:50 - Travis's least favorite event 33:46 - Expectations can be a biaaaaatch 36:20 - Quick rewind to the longest off-season of all time 40:51 - How having too much free time at the Games messed with his head 42:47 - "Capitol win was cool, but didn't help" 43:47 - How the mental aspect of the CF Games is so much harder than the fitness 44:56 - The age factor doesn't play a role currently 50:25 - What competing looks like for Travis in a perfect world 53:00 - SPOILER ALERT - Travis does Team for WZA this year! 53:50 - TTT crew bonding at the Games 54:30 - Training with Alexis Raptis 56:31 - What's one thing if Travis could go back and change, he would? 58:51 - Heck Yea / Heck Naw 1:04:16 - Q&A Become a TTT Athlete: http://www.trainingthinktank.com/tttathlete
In our weekly chat, we talk about the Rogue Qualifier, Justin and Ellie, Amanda leaving CompTrain, will there be more movement? Where will Chandler Smith Be? He just won the Rogue Qualifier. Bethany Shadburne just got married, Sam Briggs just became an official Firewoman again, plus we worked out this week and how are we feeling. plus so much more.
Brannen Dorman sits with Max El-Hag to reflect on the 2022 CrossFit Games season for his athletes Noah Ohlsen, Travis Mayer, and Sara Sigmunsdottir. In this episode, they talk about what each athlete's approach looked like leading up to the season, the events at the CrossFit games, the pressures of coaching, and a quick discussion on the opportunities for improvements in the sport. We want to know if you'd enjoy a podcast on Max's critiques and recommendations for improving the sport of CrossFit. Leave a comment below. 0:00 - Intro 5:01 - Did the Games feel different this year? 9:07 - Max's definition of success while at the Games 20:50 - SPOILER ALERT; Max is writing a book! 23:40 - Has minor "fame" impacted Max's coaching? 27:50 - What does setting up the season for our high-level athletes look like? 35:38 - Switching from competitive to health-focused coaching 40:30 - When Noah really kicked things into gear for the season 45:40 - Why Sara went to Wodapalooza and moved to TTT 50:44 - How Max handled Sara's 6th place finish at Lowlands Semifinal 56:13 - How important athlete self-belief is 60:17 - How does Max determine what the athletes need to work on from Semi's to the Games 61:34 - Travis's change from Semi's to the Games 63:44 - Noah put the reins more in Max's hands this year 75:09 - Is Tia Toomey the greatest CrossFitter of all time? 76:02 - Travis' disappointment after this year's Games performance 80:30 - Brian Friend's prediction of a 20th place finish for Travis being used as fuel 82:30 - How dealing with disappointment is something every coach needs to be good at 83:55 - ANOTHER SPOILER ALERT; Travis is competing in Madrid! 85:36 - Max's favorite and least favorite event from the CF Games 87:08 - Criticism for the Games season 96:11 - The better story to be told 99:24 - A little sus activity 101:00 - Kill "the unknown and unknowable" 101:51 - Should we do a podcast solely on our critiques and recommendations?
Tommy Marquez talks with Jayson Hopper, Justin Medeiros, Ricky Garard, Noah Ohlsen, Roman Khrennikov, Travis Mayer and Bjorgvin Karl Guomundsson as they check in for the 2022 NoBull CrossFit Games.
Over the last month we have had the honor of sitting down with Several athletes going to the CrossFit Games. We are making a series of Highlight videos of those conversations. Enjoy Part 1 with Travis Mayer, Amanda Barnhart, Andre Houdet, Arielle Loewen with her Husband Dillon, Sdyney Michalyshen, Paige Powers, Freya Moosbrugger and Henrik Haapalainen. Full Videos of each are available on this Channel Part 2 coming soon
After NOBULL released a select group of Games athletes to have their names printed on replica jerseys, a few more athletes were awarded jerseys based on fan requests.Morning Chalk Up's Lauren Kalil and Patrick Clark catch up with Kara Saunders and Travis Mayer to discuss what it was like to have their jerseys added to the group, training leading up to the Games, and how Saunders plans to help out other Aussie athletes with the proceeds she receives from her jerseys.New customers save 20% at Vuori with link:http://vuori.com/mcupodShow Breakdown:2:00 - Kara Saunders joins the chat17:15 - Kalil and PC discuss the other athletes that were chosen24:15 - Travis Mayer arrives with GOOD AUDIO after two tough goes at it39:40 - Final thoughts on what the community has been sayingRelated Articles:https://morningchalkup.com/2022/07/14/games-athletes-to-get-cut-of-nobull-jersey-sales/
We talk with Travis about the TTT Training Camps, Muscle Up Technique, Getting to Be Goofy on Camera and what it means to make it back to the Games year after Year. We talk about this years Granite Games and coming in in the 2nd Heat and how that motivated him to move up fast. We talk Social Media and leaderboarding on Comp Weekends, and finally Sevan
Today Adrian sits down with Travis Mayer. The 8x CrossFit Games qualifier that is a father of 4, Husband, affiliate owner and coach. Travis has finished as high as 10th at the CrossFit Games and has his sights on this year being his best year yet! He and his Coach Max El Hag have been together for 10 seasons now and have experimented, tweaked, changed, adapted and overcome many obstacles together. This long term relationship between a coach and athlete is one that we find as rare in our space today, so we find it refreshing. Together along with Travis' mindset coach, they hope to accomplish something they have never accomplished together and that is to stand on top of the Podium in Madison, Wisconsin this year at the Crossfit Games.
Welcome to The Herd FIT Podcast @herdfitpodcast with Coaches David Syvertsen @davesy85 and Sam Rhee @bergencosmetic. This podcast is aimed at helping anyone and everyone looking to enhance their healthy lifestyle through fitness, nutrition, and most importantly, MINDSET.HERDFITUSA welcomes back special guest NJ native, Joe Pierro @jersey_jp who competed in the CrossFit Semifinal Granite Games @thegranitegames June 3-5, 2022 at the TCO Stadium in Eagan, MN. What was it like competing with the likes of Brent Fikowski, Chandler Smith, Sam Kwant, Travis Mayer, Colton Mertens, and Phil Toon? We talk to Joe about his experience and performances, and his takeaways for the future.You can find more information at our website, HerdFitUSA.com. Like and subscribe wherever you watch or listen to our podcast!#GraniteGames #EarnedNotGiven #RoadtoMinnesota@crossfit @crossfitgames #crossfit #sports #exercise #health #movement #crossfitcoach #clean #fitness #ItAllStartsHere #CrossFitOpen #CrossFit #CrossFitCommunity @CrossFitAffiliates
Welcome to The Herd FIT Podcast @herdfitpodcast with Coaches David Syvertsen @davesy85 and Sam Rhee @bergencosmetic. This podcast is aimed at helping anyone and everyone looking to enhance their healthy lifestyle through fitness, nutrition, and most importantly, MINDSET.HERDFITUSA welcome special guest NJ native, Joe Pierro @jersey_jp 2022 CrossFit Semifinalist going to the Granite Games @thegranitegames June 3-5, 2022 at the TCO Stadium in Eagan, MN. Athletes are competing for a chance to advance to the CrossFit Games, including Brent Fikowski, Chandler Smith, Sam Kwant, Travis Mayer, Colton Mertens, and Phil Toon. We talk to Joe about his training, his take on the Granite Games events, and more!You can find more information at our website, HerdFitUSA.com. Like and subscribe wherever you watch or listen to our podcast!#GraniteGames #EarnedNotGiven #RoadtoMinnesota@crossfit @crossfitgames #crossfit #sports #exercise #health #movement #crossfitcoach #clean #fitness #ItAllStartsHere #CrossFitOpen #CrossFit #CrossFitCommunity @CrossFitAffiliates
Today Adrian chats with Luke Parker about his origins in Crossfit as a sport and how he found himself in Cookeville training under the tutelage of Rich Froning the fittest man in History. Luke has made his way from the guidance of Training Think Tank, training with athletes like Travis Mayer and Noah Ohlsen on a regular basis to now being surrounded by the Mayhem, potentially the fittest training community on earth. Luke talks about the environment in the barn on a regular basis, a conversation he had with Rich that inspired him to go team and how Independence was ultimately put together for this years 2022 CrossFit Games. The team has big goals and won't be settling for anything else than on top of the podium beside Mayhem Freedom in Madison. Their journey really begins this week at the Mid Atlantic CrossFit Challenge.
We Talk everything from Dogs to Ice Cream with this amazing you star in the CrossFit World. We talk about her move to Georgia, Rooming with Sara Sigmundsdottir, Noah Ohlsen being the Crazy Cousin and her daily showdown with Travis Mayer. She shares some rough surgeries and Mental hurdles being an elite gymnast caused, plus so much more.
In this episode of the podcast, host Chase Ingraham, along with four-time Games athlete Adrian Conway, recaps Day 3 of the 2022 Team Quarterfinal.The duo gives an in-depth description of the workouts, offering their thoughts on best approaches and highlighting impressive scores from teams across all continents.
Katharine and Dave run down a bunch of the happenings from the CrossFit Individual Quarterfinals.Athletes discussed are Chandler Smith, Brute Strength guys, Couple retired guys, Colten Mertens, Travis Mayer, Spencer Panchik, Tudor Magda, Willy Georges, Gui Malherios, Top 40 worldwide South American Men, Ricky Garard, Bayley Martin, North American Females under 21 years old, Arielle Loewen, Ellie Turner, Jamie Simmonds, Katrin Davidsdottir, Sara Sigmundsdottir, Laura Horvath, Alexis Raptis, and a few athletes that are on the outside of the cutlines. Some of it is news and some is just noise in our opinion.fantasyfitnessing.com @fantasyfitnessing
On todays episode, we have our good friend Chris Hinshaw with us to break down and talk about the CrossFit Open workout 22.1. Between Dave, Chad, and Chris...we have the 3 Subject Matter Experts (SME's) for Gymnastics, Weightlifting, and Aerobic Capacity all together and are uniquely suited to help shed light on what to think about when tackling this workout, and how you are going to get your best score. Good luck! And dont forget to add in #PowerMonkeyFitness to your open leaderboard to see how you will stack up against all of the other Power Monkeys out there. ••••• This episode of the Power Monkey Podcast is sponsored by UCAN. Top CrossFit athletes like Scott Panchik, Travis Mayer and Emily Rolfe trust UCAN to fuel their personal bests and it's a healthy choice for anyone looking to optimize performance and health. We are excited to welcome them as a 2022 partner of Power Monkey Fitness. Try UCAN today and save 25% with code POWERMONKEY https://ucan.co/powermonkey
Travis is a 7x CrossFit Games Competitor, who finished in 12th place at this past year's Games, just two spots back from his personal best finish of 10th back in 2016. Travis isn't just a professional athlete, but also a devoted husband and father and successful business owner as well. Travis squeezes the most out of every part of his life and is a master of managing his time with a blend of intense, focused effort mixed with just the right amount of adaptability to handle the curveballs thrown his way as a father to 4 kids under the age of 6. He's a fierce competitor, a great leader, and an all around fun dude to chat with but above it all, he's an incredible man, husband, and father, and I'm thankful to have had the opportunity host him on the show. Discussion Points Travis reflects on his childhood Teamwork in raising kids How to balance the priorities of life Our kids watching our habits How to adjust when the plan falls apart The distraction and toxicity of social media The most important lessons to teach our kids Why your kids need to lose Lessons learned in losing Giving your kids credit Communicating differently with different kids Kids learn primarily from what we do What Travis struggles with personally What Travis wants his kids to remember about him LINKS IG: @thetravismayer Facebook: @thetravismayer
In this episode, Games athletes Margaux Alvarez and Adrian Conway join host Chase Ingraham to preview the competition that is set to take place Thursday, Jan. 13, to Sunday, Jan. 16. "This field is absolutely stacked. I have never had a harder time picking a top three — for both the men and women — than I have now, because this is just riddled with multiple-year Games athletes, elite individuals from top to bottom.” —Chase IngrahamThings are heating up in Miami, Florida, as a stacked field of athletes gets fired up to compete at Wodapalooza (WZA), an offseason, CrossFit-licensed event. This year marks the competition's 10th anniversary. What began as a one-day event has grown into a four-day “Functional Fitness Festival,” with over 2,300 athletes competing across 20+ different divisions, including teen, masters, and adaptive divisions. After reminiscing about their own experiences competing, spectating, and soaking up the ambiance at WZA, Alvarez, Conway, and Ingraham discuss their podium picks for the men's and women's divisions as well as the three-person elite team divisions. The trio unanimously predicts second-fittest man on Earth Pat Vellner and West Coast Classic winner Bethany Shadburne will rise to the top of the leaderboard.On the team side, Mayfem — with teammates Andrea Nisler, Taylor Williamson, and Haley Adams — is the front runner for the women, while The Boys — Noah Ohlsen, Chandler Smith, and Travis Mayer — and Mayhem In Paradise — Rich Froning, Angelo Diciccio, and Luke Parker — are heavy favorites to win for the men. Ingraham also reveals that Scott Panchik, who announced his retirement days before the 2021 NOBULL CrossFit Games, has accepted an invitation to compete at the event. Don't miss the action! Watch Wodapalooza live on Wodapalooza's YouTube channel for free and tune in to the CrossFit Games podcast each day following the competition for a live recap of the day's events. For more information, visit www.wodapalooza.com or follow @wodapalooza on Instagram.
Cat and Scott Sit down with the Travis Mayer, This CrossFit Games Veteran shares with us his love for the sport, how he moved from Motocross, to CrossFit and his love for competing. He talks how he developed through his CrossFit Career, his relationship with Max El-Hag and how they came to share a space. He shares with us the meaning behind his tatoos and who they represent and Travis also shares information about his new relationship with TYR.
We give you a sneak peek of Cat's New Gym, Should CrossFit be publishing negative PED Tests? Can you pronounce Delaware Cities? Cat heads to San Diego for the Legends Master's event! Charlie Can't wake up, people are telling stories about Gui and Fantasy Sports cause pain.
Thanksgiving is a time for family. Sean and Tommy decided to get a couple members of the Training Think Tank family on for this edition of Podium Picks. Travis Mayer and Max El-Hag join the show to draft their favorite things about the holiday that often gets forgotten in the rush to Christmas. It's all about food, folks and fun on this special Thanksgiving edition of Podium Picks.
In this ASTerisk episode of The Real ResQ, 7X Crossfit Games Athlete, Travis Mayer joins me to talk about fitness, recovery, and living a healthy lifestyle. While the craft and skill sets of those in search and rescue appear on the surface to be vastly different than those of a Professional Athlete, the two careers have commonalities, both physically and mentally. Without a healthy lifestyle and the self motivation to push the body to the limits, we cannot do our job at the capacity needed to be the best at what we do. I really enjoyed my time sitting and talking to Travis about what it takes to compete at the elite level. Listen in for a glimpse into the world of elite athletes and discover how it connects to the guests here on The Real ResQ. Enjoy! https://www.facebook.com/therealresq https://www.instagram.com/therealresq Thank you for sponsoring this episode of The Real ResQ; Breeze-Eastern, https://www.breeze-eastern.com/ SR3 Rescue Concepts, https://sr3rescueconcepts.com/ Rescue Swimmer Shop, https://www.rescueswimmershop.com/
Travis Mayer is a 7x Individual CrossFit Games Athlete, a father of 4, a gym owner and a former MotoCross Athlete. He has an infectiously positive attitude and is an all around good dude. On this episode the guys talk a lot about what it takes to balance a life of being a father, a successful business owner, and a professional athlete, as well as what its like to train alongside other Games Athletes like Noah Ohlsen and Alessandra Pichelli at the Training Think Tank in Georgia. IG: https://www.instagram.com/thetravismayer/?hl=en
This week on The MiFit Podcast I chat with founder and owner of Training Think Tank, Max El-Hag. Max's client roster includes top CrossFit competitors, business executives, sport athletes, and general fitness enthusiasts. He also currently coaches two perennial CrossFit Games athletes Travis Mayer and Noah Ohlsen. Max's passion for sports, commitment to excellence and endless curiosity about all things related to the human experience are the inspiration for him and his TTT brand. Max is a deep thinker, an incredible coach, a successful entrepreneur, and one of the most intelligent people i've interviewed on this show. Enjoy!Topics-Thoughts and intentions behind creating an on-site competitive group-How Max Defines, Manages, and Models expectations with his athletes and staff-How to raise of the game of some of the best CrossFitters in the world-Individualized programming vs. group style-2021 CrossFit Games reflections Follow Max on Instagram @maxelhag and @trainingthinktank and follow along with the latest educational content at www.trainingthinktank.comIf you enjoyed this episode be sure to leave a rating, review, and refer it to a friend. That stuff helps the show grow tremendously and also makes my day. Thank you everyone for the support!
Max El Hag coaches some of the best CrossFitters in the space including Travis Mayer and Noah Ohlsen and he's been involved in the space for a long time! See acast.com/privacy for privacy and opt-out information.
The stores of the future are being built today, and according to David Wilkinson, President & General Manager of NCR Retail, they will not be the types of stores that currently come to mind. We are living in a time that blurs the lines between digital and physical, and retailers are working with NCR to make every experience as seamless as possible. David explains how on this episode of Up Next in Commerce. He tells us how personalized shopping will be brought to the forefront through first-party branded apps that customize the shopping experience for you. And he details how retailers in all industries can start breaking free of the traditional shackles of standard point of sale technology and store designs. Plus, David and I nerd out about how cryptocurrency will be entering the mainstream sooner rather than later, and how retailers can prepare for what that will mean for their payments systems. Enjoy this episode!Main Takeaways:Tech First, Differentiation Later: Retailers in every industry are trying to find ways to differentiate themselves and create memorable experiences for customers. But in order to ensure quality customer experiences, the basics of how your store functions need to be flawless. Focus first on optimizing all point-of-sale technology and other digital or tech offerings so that however the customer wants to transact, they can without friction. Then, when that is running smoothly, you can begin to focus on the peripheral experiences that separate your store or brand from the rest.Freeform Future: Anyone looking to create a store or business today has more freedom than ever before. They are no longer locked into the old ways of doing things. Traditional points of sale can be rethought. The design of a grocery store can be revamped to cater to more personalized experiences. Fast food restaurants can completely forgo inside dining. So many new options are on the table because in 2020, consumers proved to be willing to adapt to all kinds of new experiences. Going Beyond The Loyalty Program: The days of trading your phone number for a discount code are long gone. These days, if a consumer is giving over personal information, they want something substantial in return. Brands have a chance to create loyalty experiences that are personalized and incentivize activities outside of the store, such as on social media, to give their consumers a unique reason to sign up. Crypto Checkout: Cryptocurrency is more than just a buzzword — it's likely to begin infiltrating daily life, particularly how people buy and sell goods. Majority of cryptocurrency holders would be willing to pay for their goods with their crypto, and retailers have to start figuring out now how to create systems that would make those transactions possible and secure.For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length.---Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Respond quickly to changing customer needs with flexible Ecommerce connected to marketing, sales, and service. Deliver intelligent commerce experiences your customers can trust, across every channel. Together, we're ready for what's next in commerce. Learn more at salesforce.com/commerce---Transcript:Stephanie:Hello, and welcome back to Up Next In Commerce. I'm your host, Stephanie Postles, CEO at Mission.org. Today on the show, we have David Wilkinson, the president of NCR Retail. David, welcome to the show.David:Thank you, Stephanie. Glad to be here.Stephanie:I'm very excited to have you on. So before we start, I would love it if you could highlight what NCR Retail is for anyone who doesn't know, because you guys do a lot and I want the words to come from your mouth instead of ours.David:Yeah, I appreciate that. There's a lot of, depending on who you ask, a lot of misconceptions about what we are as a company and what we do. We think about it in pretty simple terms, we want to create technology that runs the store. And so when I think about that, that's really the software and services that would be creating the capabilities to do transactions and interact with customers in and around the store environment. People might traditionally think of us as an ATM or a cash register company, it's really quite different, it's a payment software and services company across the three primary businesses that we serve, banking, retail, and hospitality.David:We're experts in how consumers interact with technology for things like self-service or automated transactions, which is critical in what's happening around the world today with labor and reallocation of labor, and really just focused on creating great customer experiences and technology to enhance that.Stephanie:Okay, cool. So what are some of the newest projects that you've been embarking on over the past year or two that maybe you had to quickly roll out where you're like, "Okay, everyone wants touchless payments now, or everyone wants this capability"? What have you had to scramble to keep up with?David:Yeah. When you think about our business, we're in the retail side where 70% of our business is grocery, or in big box, I'll put big box in that, another 15% that would be convenience and fuel retail. And then the rest of the balance of that would be, think about a department and specialty. So there are a handful of different trends, as you know, that occur within each of those industries. I'll start with convenience and fuel for a second, as you described. There was a big race when the pandemic was early, everybody wanted to social distance, nobody wanted touch things that other people were touching, so it created the ability or the need to do things like touchless payments at the pump.David:So we've worked with several convenience and fuel retail companies, Kum & Go was one of them, where we created the ability to do stage transactions on your mobile device and reduce the number of touches that you would have to make to the pumps. So it's got store payment, it would allow you this to queue up the pump, initiate the pump activation through our point of sale application, and then you could get to the pump and you always got to touch the pumps to put the nozzle in the car for those of you that have to pump gas in the 48 states that require that. And then the other, you'd have to touch the pump, but it reduces the touch of the thin pads.David:So we're finding those kinds of applications in convenience and fuel. Convenience and fuel also, we're seeing a big rollout of self-checkout, which is one of our flagship... We are the market leader globally in self-checkout, and when I think about what's happening, we really understand how consumers interact with the technology. The hardware is interesting, the software is really interesting, but the understanding of the workflows, the process flow, how do you avoid unnecessary shrink? How do you avoid unnecessary interventions? We're seeing a lot of now, increased demand in the convenience and fuel space that hasn't traditionally had self-checkout, but makes a perfect fit, small basket size convenience shoppers don't want to stand in the line and want different interactions or maybe a less interaction with a person in that environment.David:So COVID is heightened that. So that's what's happening. Convenience and grocery, it's a similar thing. We saw some weird things happening early days with spatial awareness and everyone was focused on, "We've put plexiglass in the stores, we can't have any kind of human interaction, we've got to queue outside the grocery store before we come in and set appointments in different times." So we did a lot of things. We have a very large professional services team that can do custom applications, and we did a lot of that kind of stuff where we're building queuing apps and other things that probably aren't here to stay, but we'll have some longer-term applicability.David:But what we're seeing really is touchless payments with self-checkout, so paying on the mobile or mobile scan in the isles, and then a broader roll out of self-checkout and then getting deeper debt or more density within the store for self-checkout, meaning more lanes enabled for self-checkout so that customers have that capability. I'll take a breath after this, but then the other piece was ecommerce. Obviously ecommerce is growing. If you look at grocery, you can look at different numbers, but it's multi-hundreds of percent growth off of fairly small numbers. But in ecomm, that's being a large part up to anywhere between 15 and probably 25% of grocery quickly moved to ecommerce.David:So we invested, bought a company that has an ecomm engine to turn that experience back over to the retailer so they can have an app, a retailer branded application, allow you to do the list management, recipe management, order online pickup in the store, and then has a picking optimization app on the back end for the retailer. So those are some things that we're working on and deploying that would include payments, but it's a lot going on. Innovation has been compressed into a short amount of time with COVID. I think we're seeing that in a lot of different industries and probably none more impactful than retail.Stephanie:So kind of what things do you think won't stick now that we're a year plus past, and a lot of times when change is happening quick, people are like, "Let's just try everything and do everything new." Some things like ordering groceries online, it feels like it's here to stay, people are debating like, will the percentage fall back again? I think maybe it has this 2020, but then maybe the pie grew. So the numbers, I'm not really sure, but what things are here to stay and which ones were just like a fad and we tried it out and now it's like, no, we actually don't need that.David:Yeah, it's a good question. That's a question we get a lot. I'll start with the easy ones that are fun to joke about in light of the seriousness of the pandemic, but like plexiglass and a sticker on the store that you have to queue six feet or 12 feet or however many feet apart. Those are the things that I think will start to fall down a little bit. We learned that hoarding and stockpiling toilet paper was not a cure for anything. So I think some of those kind of applications or behaviors will go away. What we did find though in the joke in the toilet paper is really about the supply chain. And what we found is that brand loyalty across the consumer base shifted pretty significantly, that you no longer were loyal to a single brand, you were loyal to a brand that had what you wanted and we saw a supply chain shortage.David:And that may have introduced shoppers to where they were traditionally brand loyal for whatever reason, the ability to shop around. One of the trends that will see continue is retailers want more and more data about their consumers so that they can offer personalized experiences, and we all crave that. The social shopping phenomenon is here. And we see it in Asia is more prolific than in the US, but some form of that will start to take hold in the US. And so understanding the customers more deeply is a trend that's here to stay. I think you said online grocery shopping, even while we saw hypergrowth, 85% of the shopping was done in the store, so we think some blend of that will stick around.David:I've seen the same stats that say, "Hey, we've reached the peak of growth, it's going to plateau, maybe decline and then bump back up." So I think online shopping, if you think about it as a consumer, so personally if you think about it, the ability for me to create a list based on past purchases or find a recipe and click on a recipe and add those ingredients to my list or to my basket, have somebody pick those items but I still want to pick out fresh vegetables, fresh flowers, meats, whatever it may be, the things I want to look at, touch and feel, how do we create this hybrid shopping environment where I can do the, we'll call it the center of the store shop, dry other things, and allow me to do the edge of the store, the fresh foods and other things, I think there's there's a hybrid model that makes a lot of sense.David:Now, that's a big change because none of the retailers... We didn't design stores that way, we designed stores to, like I just said, center stores, all this stuff, the outsides are all fresh foods, all the checkout stands are right at the front, congregated. I think this notion of pervasive and flexible checkout will start to take hold. I think those are the trends, convenience, less touch, more choice, and knowing your consumers better are the things that we'll start to see that will stick and we'll see those trends either flatten and start to grow again, or just flatten, but become a bigger percentage of the overall.Stephanie:Yeah. It's funny you mentioned about like what things I want to pick out versus what things other people can. I mentioned this a couple episodes back like, I don't care about picking out the flowers, the cereal, that's all fine get what's there, but no one will ever pick out the avocados the way that I want them or the type of fruit that I want. So why isn't half the store just in inventory, just grab it out of inventory for me, and the other half, it actually want to be and see and touch and smell, that's the part that you can actually interact with. So we're thinking alike, which I like.David:Yeah. You're spot on. Are you a cantaloupe thumper?Stephanie:I am, yep. And the watermelon, I want the perfect little dark yellow spot on it. And my avocados, I hope it didn't get plucked from there and mold growing around the STEM. I'm very particular. And I always think when I order from Whole Foods, I'm like, "Should I write these in notes?" No, because they're going to think I'm crazy if like, "Pick out the avocado just like this, and look for this with your watermelon or cantaloupe."David:Yeah. But think about the opportunity there with what you described. So the application that we have allows us to do a lot of customer specific notes. And then if you have control, if you're the grocer and you have control of your experience, so forget about third-party intermediary picking apps. I'll use Instacart as an example Instacart, sends an Instacart shopper into the store, you may or may not have the same shopper. And the Instacart person doesn't may or may not care, I'll say on a relative scale, cares less about the brand itself where you're shopping. But if the retailer had control of that and knew that you, Stephanie, were a high value customer, you love to buy avocados and that was a real differentiator for you.David:If I knew that about when you shop, you could create an experience that you would actually enjoy buying all the products online, perhaps, or maybe they have an avocado cam specifically for you, but those are the connected experiences that we think getting more and more technology in the stores to deliver those experiences is going to be key.Stephanie:Yep. I think that also summarizes the next couple years, because this past year, year and a half or so, people were willing to try, try online ordering, try going through self-checkout, try all the new things. But then now I think we're in a phase where brands need to actually deliver. We were okay with hiccups as consumers for a while there, but now you go in and if self-checkout is not working, I know some stores I know I'm like, "I'm not even going to try it because every time that little light goes off, if I don't put my thing in the right area and I have to wait and whatever it may be." I remember the brands that it doesn't work with and I don't do it anymore, versus certain stores, I know every time I go in and out and it works perfectly.Stephanie:So I think now is the time when brands have to deliver and figure out, "How do we actually deliver that experience to them because they've been willing to be in beta for a little while now, and now we're popping out of that and we're ready for just like a good experience."David:Agree, agree. And to deliver that, if you think about where retail technology had been, anybody that's been in and around retail technology understands that the way we deploy technology in a retail store is antiquated, fairly antiquated. And the experiences that you described are ones that would say, "I have to have modern capabilities. I can't afford to rip and replace everything." And we're taking this run the store approach where we want to deliver outcomes to you. So as a retailer, we want to deliver all those outcomes that you just described. And the more technology you deploy into the store, as you said, the more it has to be available and working. And that sounds basic, but it it's not as basic as you would think. It's not as common sense as you think across the piece.David:Because I can't put a paper sign or a bag over a kiosk and say, "Hey, this isn't available," it has to be available because that's the way that we're interacting and transacting. And so when I look at that, I think we're investing to deliver at scale all the technology in the store. So think about like the dial tone where it just works. The ability for a consumer to come into your store, identify themselves, stand an item, get a total basket, or start a transaction online and finish it in the store, tender it, take payment. That's what we want to deliver to the store as an outcome, as a service. And then the store then, or the retailer brand can focus on, "How do I differentiate my brand? What experiences can I create? Can I create a store within a store or venues within my store? Or what am I trying to do?"David:Because that's really where the store will start to compete. The base technology is not where the store is going to compete, the technology has to be a foundation for creation of new experiences that will be enabled by technology, and a lot of it, we don't what will it be? I don't know. Most of them are likely to be consumer led technologies as they're bringing their own tech into the store, and we have to learn how to deal with it. That's what we're focused on, is getting down to a foundational level, providing that modern architecture without a rip and replace building the bridge, and allowing them to be cloud ready, cloud enabled to take advantage of all the cool things that are happening and all the investment that's going into all these interesting applications that are all consumer facing or social shopping or whatever you want to call it.Stephanie:Yep. That's, to me, the life cycle of technology, when it starts to work is when it's seamless behind the scenes, that's when you know you've made it to then start building on top of it. You don't even notice it's there. What do you see retail experiences looking like going forward to actually have an experience there? what are you seeing brands doing right now that's really cool? What should that look like?David:Yeah. Think about the experience, think about an online shopping experience overall and why you like it. I will say online shopping is horrible, online buying is a good experience. Shopping online, I have to know what I'm looking for, I don't get to see the selection. Maybe I know a little too much about how the content gets served up to me, but I'm not seeing the full selection or assortment I made. There may be something I like that they don't think I like. So there's all these things that happen. But why you think online buying is such a good experience is because you know who I am. I walk in, "walk in" to your store, and I say, "I'm David Wilkinson. I am here."David:Also, I'll give you permission to see everything I bought, and then you have the ability to say, "Oh, based on everything you bought, these are other things you might like," and serve all that, a package it in a way that makes it a good experience, put it in a cart, and then I also have given you a form of payment that I've told you that you can keep and use for anything that I shop in your store for digitally. And then I transact and then you deliver it to my home frictionlessly. Now, take that and say, "How do you create a great shopping experience?" Take a lot of those attributes of online buying and then physical as you described.David:Let me grab the avocado and make sure it's just soft enough but not too soft, let me thump my watermelon, let me look at the meat, let me look at the flowers. Let me take in the full cereal aisle to see what's going on. I love chocolate, but I don't know if I want milk or dark, but I want to experience that in the store, but allow me to see... If I put a box of Rice Krispies in my shopping cart you might ask me, "Do you want marshmallows?" Because maybe you want rice crispy treats, as a cross sell up. So, deliver that to me dynamically in the aisle on a mobile app.David:You've got my store payment form. I've got all these scanning items in my cart, real-time building that basket real time, and then allowing me to pick up some things that I had you pre-picked for me, that I ordered online, or I may just do pervasive checkout where I'm using computer vision RFID or some other form of sensory fusion to create a basket that always knows what I bought. So the notion of creating that online experience, but with all the goodness of what you could create as a brick and mortar retailer in the store and removing that friction is what the experience of the future looks like. We're not that far from that. That's not a, "Oh my gosh, that's a 10-year vision." We could deliver that tomorrow. It's a matter of breaking down some of the traditional thinking and some of the traditional barriers that occur within retail technology today and then getting the consumer engagement that would drive that.David:So that's the way I see the experience of the future, is a nice blend of all the convenience of online with the greatness of an experience in a store.Stephanie:Yeah. I love that. I think that's also why it's important to take a step back from your industry and look around at like what other tech companies are possibly doing and seeing how other things are being created and being experienced, because I think when you're thinking, this is what the store is, and here's my capabilities, it's hard to think outside the box. Whereas just when you were talking, I'm like, "Wow, how cool would it be to... " People go there to experience things, they go shopping to experience things, and maybe people still want to see shelves, but do you actually need a shelf? Can it be a virtual shelf? Can it be a mix of AR or VR where you just look and you can see all the new brands popping up, you can still feel like you're experiencing it.Stephanie:And then you just tap a bunch and you can have a little bit of both while also the productivity of like your car getting filled on the back end behind the scenes and you're ready to go, because you might not need to see the different types of bone broth on the shelf, but you won't actually see them, but you don't need to be collecting them yourself. And I think yeah, always thinking outside your industry is a way to start feeling that out and seeing new innovations and then rethinking the entire way that retail operates right now.David:Yeah, I agree. I agree. I think it's a lot fun. And you think about those experiences that you have to create and the state of the labor market, it requires more labor in the stores to deliver a lot of those experiences. And we're in a labor crisis where labor rates are going up, unemployment was at a low, but now it's hard to read the unemployment stats because it's more of a willingness or want to work at this point and more labor hours required in the store. I think technology will be the key in getting some of that back. I love the AR, VR. Allow me to build a list outside of the store, whether I'm going to buy clothing, go to a convenience store or to a grocery store.David:You could have a list and shop through your mobile device in the store and it points out where you go and it could point out other like items. There are so many fun things that we're going to be able to unlock with technology and data and the consumer willingness to opt into that if you're creating value for them.Stephanie:Yeah. I sometimes also like to look at the startups who don't have barriers to enter the markets, the ones that can just start a little guide shop type of maybe grocery store or whatever it may be and they're like, "I'm going to implement this store in like a tech-first approach. And it's going to be small, but it's going to be like this." Do you see anything like that right now where you're like, "Whoa, these companies are doing things in a very different way and it could either fail or be really cool"? And you don't have to name names if you don't want to.David:Yeah, we're seeing it on both. We do obviously a lot of research around what's happening on the tech side of retail, and I'll collage together a couple of sources and I'll tell you that there's $100 billion of investment going into retail tech startup is proclaimed to be retail tech startup. Forget about anything that might be on the periphery of that around could be any AI or ML or inventory. It could be some other things. So there's a lot of money and there's a lot of really interesting things happening. Yes, we're seeing that anywhere from retrofitting in-store lighting to create a platform for AI where you can do camera and tracking and you can do facial recognition or gait recognition, store tracking and close the loop with a point of sale system.David:Really interesting things happening there. On the other side, there are a lot of startup retailers. If you and I just sat in a room and brainstorm and said, what do we want to build as a store? We wouldn't be forced to this paradigm of what a convenience store or especially specialty retail store or a grocery store look like today. Why do I need a fixed point of sale? Why do I need these other things? And so we're working with a small startup out of South Carolina that's creating this concept of drive up grocery. They're looking around watching the pandemic, fast food and quick service restaurants do a great job, buy online, pickup in store. No inside shopping. And so we're helping them with the tech. We're going to run all the tech for these stores where they effectively have a dark store that they either order on an app or they drive up and you order on a tablet and they have to pick it quickly, so they have to know inventory.David:So I look at these things and it's fun to watch. They have no barriers, they have no paradigm that they're trying to break. They're just charging forward with a need in the market and how they're going to approach it. So, yeah, we see a lot of that. We see a lot of that around computer vision, we see it on the tech side, we see a lot of that around what's happening with a AI and ML. We're starting to see a little bit more of that around payments and alternative payments with things like crypto. So there's just a lot of interesting things that we see happening.Stephanie:I would think the one misconception a lot of people have too is that retail is dying or dead. And a lot of influential people have said that, and maybe they're retracting that statement now, but what I think is cool to watch is the type of retailers that are opening up. You see a lot of discounters opening up right now way more than maybe in the past, which is an interesting trend. And then you see these very luxury, maybe not too luxury, but B2C brands also only focusing on what experience do you get by coming here? So what do you think around those two types of industries opening up more retail locations this year than before?David:We serve those discounters all around the world and that's not just the US trend, we see that happening in all parts of the world. And I think convenience growth is also... I just this moved to convenience, smaller footprint is a big trend, and I really think it's about that last mile and accessibility. And so, all the discounters will tell you their growth numbers are off the charts. The way I think about that is they have a critical need for data because they have to understand, they're not obviously carrying a full assortment in that store, so they have to understand their demographics. They have to understand that past purchase history of that municipality or wherever they're located. And they have to have probably technology solutions to deploy potentially the order in the store.David:So I think there's a good blend there as the retailers are going to find the discounters that they're really all about location and proximity to their customer base and serving a need that people want either in between a big grocery shop or going to the big box retailer, the ability to just do quick top-up trips for certain items, I think is where they're going to make their names. And I think that they're seeing a tremendous success as evidenced by their growth and the industry. The luxury brands are interesting, or even maybe not the luxury brands, but you see other in a lot of sporting and fat sporting fashion, and other things where you have the home fitness craze or the virtual fitness craze is taking hold, but so many of those things are experiential again.David:So instead of a story, you think about just creating an experience center that allows you... We saw that, Apple started that with their Apple stores, they were very experiential, Tesla had done something very similar, no big surprise, the same person helped design and develop those two stores. But when do we think about that, if you look at what Kate Hudson did with her brand and partnering. So there a lot of interesting things that are happening around creating experiences around retail at those higher end, or call it more luxury brand goods, it's a blend of, "Hey, I have this subscription content and a complimentary set of retail items that you have to somehow bring together."David:And that's a hard thing to do online. I think that's what we're seeing. I think you'll see more of those pop up. And I think we're seeing more of the traditional retail, the older school, especially retail, either collapse or consolidate, and you're seeing a lot of those newer experiential brands pop up. So I think it's a trend that will at least be here for the next three to five years.Stephanie:Yeah. I agree. I'd love to start seeing case studies around these people, they came into the store, their experience is golf store, whatever it may be, they played on in this camping set with their kids, and then it attributed to this many sales. That's what I'm hoping to see over these next couple of years. I think the experience is where it's at, but I also know a lot of people do, maybe even myself who would just go in and have a good time and be all right, see you next week. And so it'll be interesting to dig into that data eventually and see, is the ROI there of having a full-on experiential store or is it more from a branding perspective or how do you even view that from a financial person?David:I think you said it, well, you have to be purposeful in how you do that. You can't just say, "I'm going to pop-up a traditional retail model, and it's going to be experiential." To your point, I think you have to set out to say, "I'm going to create this experiential store. It's got a different footprint, a different look and feel, a different set of technology capabilities." Because you may or may not be catering to the client that's going to buy online. If you look at a clothing store like Bonobos, who has a showroom store or showroom store, you don't buy anything. There you go in and you try things on for fit, feel, you can touch and feel everything. They have one of everything and they have a bunch of different sizes.David:And then when you go to order, all they're doing is ordering online and then they've got your account and you can order online. So I think that's a good example of somebody that has done a great job of creating an experience. And then that also solves the returns problem on the flip side of the econ equation.Stephanie:The other thing that I wanted to talk about with loyalty programs, because I think you've talked about this in the past and I know a lot of companies always try it, and I can think about the ones that actually, I remember that worked well for me, Nordstrom Rack is one of them, I think TJX one's sometimes hard to find where my dollars are, but at least I know that they're there. And then other ones that just don't work well, certain grocery stores where I'm like, "Why do I keep putting my number in here? What am I getting from this?" So how do you think about loyalty programs? How should they be created and how will they work over the next couple of years?David:This is going to get back to data and the ability to do personalized shopping. Some of the research that we look at, and I'll look at things that are 50, 60, 70% of consumers are willing to provide data or willing to give data if they get value in return. I know that seems like a loose equation because value is different to your point from the eyes of the beholder, but I think it has to be a more personalized program like you said, if I'm just going to enter a phone number in and that's going to drive a discount off a price, that's just not going to be good enough anymore.Stephanie:What if it's not clear, if you're like, "I put my phone number in, did I get anything?" You're looking at the little register and you're like, "I don't see any discounts, what am I even building up to? I don't get it."David:Or offering you something after the fact like, "Hey, you made these three purchases, here's something off your next visit." I think there's going to be such a competitive marketplace for people creating personalized experiences. Now, think about social, if you're on the clothing side, like you're talking to those high end brands, the ability to plug into social networking and create a loyalty program that either would reward somebody for expanding their network or influencing your products or the ability to buy through social channels when you see I want input from people that I would view as either my peers or people like me, how do they like reading reviews, other things, information's at their fingertips.David:So I think that kind of information with your personal data, with social interaction is going to be key. But again, I think loyalty programs are going to come down to more of what we talked about earlier around the online experience, creating more of that online experience, where I give you permission to create an experience because I don't want the friction. I want you to know who I am, I want you to know what I like, I want you to be able to recommend things that, and I want the best deal at the time of purchase. And I want you to respect my loyalty to your brand in the long term, and then I want to reduce all the friction.David:So to me, that's bigger than a points program or enter your phone number, and I'm going to track your purchases and may or may not give you a discount. That's creating that 360 full view of your consumer and really truly understanding them.Stephanie:Yeah. And I think it's also, it's okay to interact with them more than you think if it's done in a way that's purposeful. I think that's the interesting thing is you see the brands that you don't ever hear from and you're like, "What am I even doing here?" And then you hear from the brands that just give you random offers that maybe never incentivize you to do something. And so I think there's a sweet spot where a lot of brands now are leaning into that the more, becoming a media company, having their own content, creating this all-encompassing experience and figuring out how to do that in a way that actually drives the results, will be the way of the future.Stephanie:But I think still brands are having a little bit of a struggle around trying to figure out like what that looks and what incentivizes people to want to act and interact with your content or your texts or whatever they need.David:Right. And like we said, in Asia, it's probably a little more ahead with some of that social commerce and the gamification of both social and product recommendations and loyalty. So some form of that will take hold here. I was trying to think of an example of who is doing it really well, nothing just pops into my head. So we'll skip that.Stephanie:We can skip that then. Yeah, no worries. For anyone who listens to the show, they know that I love to always try and talk about crypto when I can, for whoever is willing to do that with me. And so I wanted to hear from you since I know you guys are obviously the payments space and you're probably watching what's happening in that realm all the time, I want to hear your thoughts on how crypto is going to impact retail and specifically around payments.David:Yeah. I love to talk about crypto too, so I appreciate you bringing it up. I think that it's obviously a very hot trend, there's a lot of trending news happening around crypto. Some of them good, some of them bad, whether it's the hype that Elon Musk creates around things those Dogecoin or Bitcoin on Saturday Night Live, you can follow the trials and tribulations of that. When you get to the underpinnings of the applicability of that and the desire of people to participate in alternative payment form that has less, we'll call it less fees or less cost or more direct access, or feel they have more control, I think that's where we're seeing a lot of uptake in cryptocurrency.David:I just read some studies this morning that talked about cryptocurrency holders, 51% of crypto holders are very likely to use cryptocurrency at retail if they would accept it. So you think about, okay, how do we accept cryptocurrency in a retail environment? We did a demo pre-COVID, whatever, I think that would have been 2020 January at the National Retail Federation, their big show that they have in New York at the Javits Center every year, we actually had a cryptocurrency demo where we said, "We're going to help serve unbanked or underbanked cash economy. How do they participate in the digital economy?" But we had our cash acceptance, think about a self-checkout that has the ability to accept cash.David:We could take that cash. We partnered with some companies to convert that cash to crypto that would be then stored on a cloud wallet or a mobile wallet, generate a QR code, and then we shared it. It was a short demo line, and then we effectively go to the point of sale and purchase something with cash that we had just turned to crypto, scan a QR code at the point of sale, a very simple execution of a lot of elegant and complex things behind the scenes and new thinking. So I think we will see more and more crypto applications come up in retail. And for us as NCR, whether it's moving from cash, to still some checks, to credit cards, debit cards, tap to pay, Apple Pay, mobile wallets, crypto, we want and need to, based on what our mission is, to be able to serve your payment needs from cash to crypto.David:So we are absolutely investing in both partnerships and organic technology that is around crypto, we think again, whether it's payment or some other disintermediation using the underpinnings of what distributed ledger would bring to just ease of payment and security of payment, and again, value stream of payment. There is a there there, either work to do to define exactly what that means, and then consumer adoption is a bit of a wild card, which of those will take off.Stephanie:Yeah. But I think once again, it highlights when tech goes behind the scenes, there will be a place when we are transacting and we don't even know really what's behind the scenes and operating that. Even for now, thinking about Venmo, what actually goes behind the scenes to make all of that work, I think there will be a place when people go in and transact, and maybe it is utilizing crypto, but you don't really know how it's really working, you just know that it's fast and you don't pay fees on it, and it just happens, and it just works. And same thing around financing, these companies that you need to finance things, there'll be a much easier way to do it, whereas you can enter into it quickly and you can see your contract quickly and get out of it when you need to.Stephanie:And right now it feels like a lot of friction around that still, and especially for developing countries, like you said, who don't have banks to rely on or can't rely on them because it is a little bit volatile or whatever it may be. A ton of opportunity that I see disrupting and getting to a place where you don't even know what's behind the scenes powering essentially everything.David:I think you're right, there's a broader education that has to be done because crypto is not about nefarious criminal activities and I'm a money launder or in some illegal trade that I don't want my cash to be seen by the government. That's not what it is. There a lot of regulations, a lot of usage around KYC and other ways that are protecting those assets there, a lot of backing that's being done, you see things stablecoin. The volatility of the value is obviously a big myth, we joked about at the beginning, it's up and down, up and down. But getting asset back, tokens and stablecoins will start to create the ability to leverage distributed ledger in the way that it was meant to be, where the chain of custody is always known, the assets itself hold their own chain of custody.David:You remove all the intermediaries and all the middle people, clearing houses and other... It's going to free up the world of payment in some way that we'll see that more, call it a democratization of the payments infrastructure that I think will be interesting, that would be part of it.Stephanie:Yeah. I like watching it. And the only time I get a little hesitant is when I see entities creating their own coins or governments being like, "We're going to be issuing crypto however," it's backed against, I'll just make it up the US dollar or gold or whatever, our currency in this country. And that's where I'm like, "Oh, I feel like you're taking idea of decentralized and you're completely doing the wrong thing with it and it's turning back into a centralized function." And that's the only point that makes me hesitant, but also I know that maybe consumers would hear that it's backed by the US dollar and be like, "Oh, that one is a better bet." Whereas if you actually understand where this tech, even maybe people don't know who created it, but where it even started and the ideology behind it, is not to tie it to a centralized in it, but we will see.David:Like do that then you just recreate the payment system. Probably not worth it.Stephanie:No. All right. Well, let's shift over to the Lightning Round. The Lightning Round is brought to you by Salesforce Commerce Cloud. This is where I ask a question and you have a minute or less to answer. Are you ready, David?David:I am ready.Stephanie:All right. Hard one first, what one thing will have the biggest impact on ecommerce in the next year?David:I think I'll call it ubiquity of buying online and picking up or delivery anywhere. And so solving, how do I get it to the home at a cost-effective way? How do I manage returns? Or how do I combine that experience of in-person and online? However we define that or whatever that looks is going to change the face of ecomm or commerce.Stephanie:Yup. If you had a podcast, what would it be about and who would your first guest be?David:Wow, It's going to be totally odd. If I had a podcast, it would be about fitness. And I love to do CrossFit, and so it'd be fitness podcast, and I'd have a CrossFit athlete like Travis Mayer or Mat Frazier or somebody on there.Stephanie:I like it. What are you secretly curious about?David:It's funny, it's not overly secret. I think about what the conversation we just had about cryptocurrency. I'm fascinated by cryptocurrency and the underlying applications of distributed ledger across everything from supply chain to the world of, call it finance or micro lending, or just the stock market. A physical stock certificate is no longer... In distributed ledger worlds, you no longer need a physical stock certificates. So I'm fascinated by that. So maybe more fascinated than secretly intrigued.Stephanie:Yeah. I love that. I always keep thinking about smart contracts and especially going through and buying a home and being like, "Why am I still trying to verify that no one from the 1920s or whatever owns this home, that's ridiculous. Why don't we just put this baby on Ethereum or Cardano and call the Dai." There's so many of this.David:The home knows it hasn't been owned.Stephanie:Yeah. It should know that we don't have, we don't need to ask and pay $3,300 in title insurance to make sure that no one else owns this title. That's crazy.David:It is. I agree with you. I agree with you. So I'm interested in how we unlock all that goodnessStephanie:Yeah. When you want to feel more joy, what do you do?David:I spend time with my wife and my daughter and our dog. So I just hang out with the fam.Stephanie:I like that. And then what one thing do you not understand today that you wish you did?David:Wow. That may be the same answer to what I'm intrigued with the cryptocurrency, but I'll go a different route. I don't understand why I can't hit a golf ball more straight, and I would love to understand that. I would love to understand that.Stephanie:I wish I could help you with that, but I just attempted mini-golf with my three-year-old the other day and it did not go well. And I was like, "I shouldn't be teaching you. I think you're doing better than me." So I hope you figure that out on your own.David:Yeah. I do too. I do too.Stephanie:The last one, what's up next on your reading list or on your podcast queue?David:It's funny I don't have it with me, but it is a book about, it's not a crypto book, but it is a distributed ledger of financial book. I don't remember the name of it, it's probably not overly interesting.Stephanie:Is it new?David:It is new. It's a 2020, 2021 book. Stephanie:Digital Finance: Security Tokens and Unlocking the Real Potential of Blockchain.David:That is it. That's sitting there waiting to read. And then it's funny, the other book that is next next on my list, and I'm old school so I have real books-David:a book called From Cotton Picker to Store Keeper. It's the story of the Brookshire's grocery company. So a Texas company at Tyler, Texas, but it's just a store. It's a family-run store that has a grocery chain that has survived and continues to thrive and grow. And so it's just an interesting read Stephanie:All right, David. Well, it's been really fun having you on the show. Thanks for sharing all your insights and hanging out with me for a bit. Where can people find out more about NCR retail and yourself?David:Yeah. I would just go to our website, ncr.com and you'll find about us. And then for me, I'm on the old school social media of LinkedIn. We do still a lot of posting through LinkedIn, it just works for us. So you'll see more thereStephanie:I'm on LinkedIn, it's not that old school. Cool. Well, thanks so much for coming on and joining us.David:Yeah, my pleasure. Thanks for having me.
We talk about Amy and Charlie's Murph, Scott Loses almost 2 lbs at the MACC, we look back at the MACC and Torian Pro, look ahead to the Granite Games, find out if we want to be a bird or a fish and where we want to sit on a plane.
2021 CrossFit Games Talk@THETRAVISMAYER@BRIANFRIENDCROSSFIT@SEVANMATOSSIAN
Travis Mayer is one of the most ordinary examples of excellence we've ever met! We caught up after he won the North American division of the CrossFit Quarterfinals and enjoyed a wide ranging discussion on competition, gym ownership, mindset and banging soundtracks to aid any workout. Travis also gave us an interesting insight into how the selection process for the semi-final stage of this year's CrossFit Games went down. A top conversation with a top, top guy.
Travis Mayer is a 6-time CrossFit Games athlete who has finished 10th twice in his career. He recently finished first overall in North America in the Individual Quarterfinals. He talks about why he's a different athlete in 2021, the things he’s done to improve his mental game, balancing training with being a dad and why trash talking is a constant for the Training Think Tank crew.
Max El-Hag is the man behind Training Think Tank and coaches Noah Ohlsen and Travis Mayer. He recently made news by adding Sara Sigmundsdottir to his stable of athletes. Sean and Tommy talk to Max about how he got into coaching, the different approaches he takes with his athletes and how he plans on helping Sigmundsdottir get back into contention at the CrossFit Games.
One of the biggest problems we see in the CrossFit community is competitive athletes impulsively adding in lots of "junk volume". In this episode, we bring in CrossFit Games athlete Travis Mayer to help make the case against doing that.
Ed sits down with the one and only Travis Mayer. The 5 time CrossFit Games athlete shares his childhood story, and how his dream to become a professional motocross racer was laid to rest after being introduced to CrossFit at the age of 19. Travis retells the stories of some of the pivotal moments in his CrossFit career, which forced him to learn, adapt, and evolve. He discusses how he balances being a father of three, a successful affiliate owner, and a world-class athlete. To conclude, Travis shares his reasoning for un-affiliating his Gym, and why we was the fourth athlete to take a stand against competing at this year's CrossFit Games. Sponsor: NOCCO Hong Kong
Max El-Hag (currently coaching: Noah Ohlsen, Travis Mayer, Will Moorad), Kyle Ruth (currently coaching: Cedric Lapointe, Josh Miller), and Brannen Dorman talk about their experience coaching elite-level CrossFit athletes.
This week on The MiFit Podcast I had the opportunity to sit down with 5 time CrossFit Games athlete, Travis Mayer. I’ve been fortunate enough to hang out with Travis a few times down at his affiliate, CrossFit Passion in Alpharetta, Georgia and i’ve always been incredibly impressed with the way he’s able to balance everything going on in his life. For those that don’t know, Travis is a full-time athlete, husband, father of three boys, and an affiliate owner. I’ve always enjoyed Travis’ humble nature and his welcoming personality to everybody who walks in the doors at CF Passion. It was a blast catching up with Travis and chatting about:-His life balance-Style of Coaching-His relationship with his coach, Max el-hag-Training Environment -Overcoming weaknesses-Advice to people that are “busy”Whether you are a business owner, father, or a CrossFit fan, there are a ton of golden nuggets in this episode that are can be applicable for you life. After you’ve enjoyed this episode be sure to head over to iTunes and leave a 5 start rating as well as a review. As always, listen on iTunes, Spotify, or hit the link in the bio.
This week on the MiFit Podcast I had the opportunity to talk all things swimming with Coach Dan Jackson. Dan has recently worked with high level CrossFit athletes like Travis Mayer and Noah Olsen. In this episode Dan talks about how to coach a CrossFitter who wants to be a better swimmer, the top 3 drills to be more comfortable in the water, and the best gym exercises to help you be better in the water, how he was able to help Noah Olsen be a better swimmer, and much more. It was a great pleasure to chat with Dan and learn his coaching techniques to become a better swimmer.
Blair and Ben had a great time catching up with Luke Parker at the CrossFit Games. You may know him from season 15 of the Bachelorette. He also is a regular at Training Think Tank where he trains with some of the sports best athletes. Luke has thrown down with Noah Ohlsen, Travis Mayer, and […]
Max El-Hag, the mad scientist of the CrossFit world and owner of the Training Think Tank, is most known for the work he’s done helping athletes Noah Ohlsen and Travis Mayer prepare for the CrossFit Games. Max dives into exercise science and kinesiology, proper movement and what it really means to train like a pro. He shares his methods for setting goals, managing expectations and training through adversity. As he puts it, “Everybody loses before they become a champion, so just accept it and keep going.” Topics: 12:18 - Competition & athletics 10:40 - Back injury 18:00 - What makes a good coach 22:10 - Training like a pro 25:30 - Remote coaching vs. in-person 31:00 - Goal setting for your sport 37:10 - Training Games athletes 50:05 - Training adversity 58:15 - What is a think tank? Links: Instagram YouTube Website Books: The Alchemist - Coelho Aleph - Coelho The Way of the Superior Man - Deida Reviews: If you love this podcast please click HERE to leave me a review. It energizes me to keep doing these as well as pushes us higher in the rankings. Thank you all for the support. Follow us on Instagram @brute.strength.
Here begins the start of a heroic journey of USA podcasts, fresh out of Atlanta Georgia. Up first we have Travis Mayer on the show where we look back at the previous training year and performances. Then we talk about his prep for regionals and also his performance during it. Lastly we wrap on what he will be doing going forward as he prepares for the big season ahead.
Many people would look at the opportunity to take on elite CrossFit athletes with high exposure as a chance to boost their career. Max looks at it as a privilege and a responsibility. Coach to Noah Ohlsen, Travis Mayer, and many others, business owner, and staff developer are just a few of the hats that Max wears. I found Max by stumbling onto his content on the Training Think Tank youtube channel and I was immediately drawn in. I found myself breaking out a pad and a pen to take notes and learn. This man is smart, humble, and passionate. In this episode he provides practical advice to new and experienced coaches and athletes. There is truly something in it for everyone who takes fitness seriously. Max can be found at: @trainingthinktank www.trainingthinktank.com www.youtube.com/trainingthinktank We can be found at: @activeliferx www.performancecarerx.com
4x CrossFit Games Athlete Travis Mayer breaks his unofficial silence to go deep with the boys. Hear the details of how he has fought back from the most unfavourable odds, eaten 700g of carbs for months and made a name as the comeback kid.
In a fitness industry that is overflowing with charlatans, one size fits all diet plans, and social media "fitness gurus", Jason Phillips stands apart by virtue of his commitment to personal service, accountability to his clients and truly individualized coaching. He's a true Hero in every sense of the word. He assimilated and innovated his approach to coaching and business through his mentor and personal friend Gary Vaynerchuk (yes - THAT Gary V). Jason's approach to coaching is in stark contrast to what we're seeing across the fitness industry today. While most coaches are seeking ways to automate their business in order to lead the kick-back lifestyle and sip Margaritas on the beach, Jason is grinding out 30 coaching calls a day (including weekends) and is constantly barraged by text messages, requests and social media notifications from his clients. But, despite what some business experts claim is nearly impossible in today's day and age, Jason's business is thriving in the one on one coaching model. As he says in today's interview, "I work with a very high volume of clients, but if you ask any of them they'll tell you that they feel like they're my only client, and that's something I pride myself on." On top of working with hundreds of clients, Jason is the co-owner of Driven Performance Labs, a nutritional consulting and supplement company. He's worked with numerous Regional and Games competitors over the course of his career, most notably of which is Travis Mayer who is headed to Carson for his 3rd trip to the Games.
On Episode 379 of CrossFit Radio, host Justin Judkins interviewed CrossFit Level 1 Seminar Staff member Jason Ackerman, as well as top athlete Travis Mayer. This episode was webcast on April 29, 2015.2:14 Jason Ackerman recently sold his third CrossFit affiliate and moved from New York to Florida for better weather. He talked about why and how he sold the affiliates, and he said it was refreshing to transition from business owner to coach. As a former gym owner, Ackerman might be one of the most experienced employees in the community, and he detailed different suggestions he’s made to help affiliate owners find success. A member of CrossFit’s Level 1 Seminar Staff, he said he works hard to ensure everyone finds value in the seminar—even those who have a great deal of CrossFit experience.14:56 Tops in the South East, Travis Mayer also placed seventh worldwide in the Open. He talked about how he balances training with running CrossFit Passion in Alpharetta, Georgia, and he described some of the things he’s done in order to find greater success in the CrossFit Games. Mayer said he’s been working with a sports psychologist and explained how he motivates himself on days when training feels like a grind. With regionals quickly approaching, Mayer shared the tests he’d offer competitors if he were programming the events.
On Episode 379 of CrossFit Radio, host Justin Judkins interviewed CrossFit Level 1 Seminar Staff member Jason Ackerman, as well as top athlete Travis Mayer. This episode was webcast on April 29, 2015.2:14 Jason Ackerman recently sold his third CrossFit affiliate and moved from New York to Florida for better weather. He talked about why and how he sold the affiliates, and he said it was refreshing to transition from business owner to coach. As a former gym owner, Ackerman might be one of the most experienced employees in the community, and he detailed different suggestions he’s made to help affiliate owners find success. A member of CrossFit’s Level 1 Seminar Staff, he said he works hard to ensure everyone finds value in the seminar—even those who have a great deal of CrossFit experience.14:56 Tops in the South East, Travis Mayer also placed seventh worldwide in the Open. He talked about how he balances training with running CrossFit Passion in Alpharetta, Georgia, and he described some of the things he’s done in order to find greater success in the CrossFit Games. Mayer said he’s been working with a sports psychologist and explained how he motivates himself on days when training feels like a grind. With regionals quickly approaching, Mayer shared the tests he’d offer competitors if he were programming the events.
On this episode of the Barbell Shrugged podcast we traveled to West Palm Beach FL for the 2013 CrossFit Games South East Regional where we interviewed Travis Mayer (who ended up taking 2nd place that weekend) and Matt Baird who was ranked 10th in the world for the 2013 season.