Podcasts about voiceovers

“And I did get to do a session with Count Basie and his orchestra. You know, it's a lot easier to record people that play well than people who can't play well. Because, I mean, it almost records itself. I mean, yeah, you got to set up the microphones, you got to use the right techniques and so forth, and don't overload the microphones. But these great players are much easier to record than mediocre players with the same equipment.” – Robin GulcherThis episode is the second half of my conversation with sound designer Robin Gulcher as we discuss how room tone can make or break recording quality, Robin's advice to film students on making the best use of sound, and his memorable recording session with a bagpipe-and-jazz band.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – The Importance of Dynamic RangeAs the second half of our discussion begins, Robin reveals when and how commercials became so much louder than the shows we're watching. “That was sort of intentional,” he explains, “because back when radio and television were broadcast through the air, the way they could increase their advertising rates was getting to more people. And since the [signal] of a compressed commercial is denser, it could travel through air farther.” He tells us about his work with film directors, and the dangers of overlooking the importance of room tone in a recording session. “The director that I was working with said, ‘You know, in this digital age, we don't need to stop and take the time to do the room tone because you can just do your digital stuff.' I said, ‘Yeah, but the problem with that is, what do the actors do between sentences? They breathe. So that's not room tone – that's breathing.'”(12:39) – Robin's Most Memorable SessionsRobin tells us about some of the artists he's recorded over the years, such as Count Basie and the Orchestra, and what he learned from setting up the microphones for a bagpipe-and-jazz jam session. “I've recorded a lot of, you know, great instrumentalists,” he tells us. “And it's just, when you're recording great players, and the Count Basie Orchestra was full of great players, it's just an easier job.” He shares the lessons he gives his students about the power of sound in marketing, and why jingles aren't necessarily his go-to branding approach. “It really cramps creativity,” he explains. “Clients say, ‘Well, I spent all that money on that jingle, and I want to hear it. I want to hear my name sung.' And so it sort of limits the agency's creativity options by selling them things like jingles.”(24:26) – Cinematic Soundscapes and Sonic LogosAs our discussion comes to a close, Robin tells us about what his work in cinematography has taught him about the power of sound. “In films, whether it's animation or drama or comedy, I think it's more environment branding,” he explains, “putting them in a space. And you know, if this particular space is seen in other areas of the movie, it sounds the same because it's the same space.” We discuss how brands can take the same approach to sonic logos, and talk about the art of creating impossible sounds. “They were in that big castle,” he recalls a climactic scene from Peter Jackson's The Hobbit trilogy, “and the dragon was in there, and no one had ever been in that space before. And the sound design team had to create something that nobody had ever heard before for that environment.”Episode SummaryWe discuss Robin's sound design approach at Columbus College.The importance of dynamic range in sound design and commercials.Exploring the untapped potential of sound in film and advertising.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“I think that making images come to life with sound helps the audience with the story and with the emotion of the story. It puts them in the right place. They know what it is they're supposed to pay attention to. We talked earlier in our first meeting about this line-of-sight editing, that is, a video editing thing that they do to get the audience's eyes to move to what's important on screen. And we can do the same thing with audio. We can tell them, ‘OK, this is important over here.' And whether or not they saw it, now they know it, if that makes sense.” – Robin GulcherThis week's guest provides sound design, mixing, and recording services for Advertising Agencies, Film/Video production companies, Publishing Companies, Independent Filmmakers, and Corporate clients, and he's been the production sound mixer for countless commercial and film shoots over the years. Through his work at audibleRicochet, he's rescued imperfect recordings, crafted immersive soundscapes, and helped brands and filmmakers bring clarity and emotion to their projects. And as an adjunct instructor in the Cinematic Arts Department at the Columbus College of Art and Design, he continues to further his craft, as well as the future of the filmmakers and animators he teaches.His name is Robin Gulcher, and in this episode, he shares how sound can transform the ordinary into something memorable – and why what we hear often matters more than what we see.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – Navigating the AI LandscapeOur conversation starts as Robin shares his experiences with AI sound and voices, including the surprising impact it made after one recent session. “It was a long, educational VO thing,” he tells us, “The client asked for this particular voice,… they directed it, and the voice talent sent the invoice and an AI disclaimer after the fact, and so they fired us all.” He recalls his own use of AI in a very different situation, and how it helped avoid a recording crisis. “She picked up the phone, and she was in labor,” he says about a voiceover artist scheduled to record that day. “But she picked up the phone, you know, and so what I did was, we sampled her voice, and the sentence that had this person who was coming up on stage with [a] mispronunciation, we put that in phonetically and did it a couple of times.”(13:50) – How Robin's Audio Journey BeganWe circle back to Robin's early memories of sound, and what inspired him to begin his career in audio. “Music was always in my house,” he says, “whether it was, you know, on the RCA phonograph or whether it was a couple of live players that stopped by the house and jammed and stuff. And I just grew up around it.” He tells us more about how he formed his remote studio, audibleRicochet, and how its timing coincided with the COVID pandemic. “Things had changed so much,” he explains, “and I had actually had facilities here at the house. And so, you know, if there was a snow day, I'd stay home and work and stuff. And it just became more obvious to me that we didn't need that facility.”(24:32) – The Emotional Impact of SoundAs the first half of our conversation wraps up, Robin shares his thoughts on how the power of sound shapes our cinematic experience in ways we don't fully realize. “Sometimes with sound design, you can do things that are unexpected that also help the story,” he says, “but they have to believe it, and you have to do it in a way that they'll believe it.” He gives us an example of a memorable use of sound in filmmaking from the 2014 film A Most Wanted Man: “The talking and stuff, that faded away, and the only thing you heard was his footsteps… As he got to the door to the elevator, the footsteps stopped, and then the crowd and the background went back to normal as if we went back to reality.”Episode SummaryOur conversation about the voiceover challenges and opportunities posed by AI.An exploration of the audio techniques that help guide audience focus.Robin and I discuss how sound enhances storytelling and audience engagement.Tune in for next week's episode as we discuss the surprising history behind why commercials are so much louder than television, why Robin advises his students against writing jingles, and what sonic logos can learn from the techniques used to create consistent cinematic soundscapes.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“I don't think AI quite has us figured out yet because, as human beings, we'll listen to sad songs to feel better. I don't think it understands that. That's true, it's contrary… Yeah, I mean, I think that AI has its place. I'm not all against it, just as a matter of course, I just think that it shouldn't replace our creativity. That's what makes us human, and I don't want to see a computer replace that. Yeah, I want it to clean my house and cook my meals so that I can create.” – Jodi Krangle & Laney McCormickThis episode is the second half of my conversation with music supervisors Laney and Matt McCormick as we talk about how AI music's changing the way human musicians approach their work, striking the right balance between playing it safe and making a memorable sonic impression, and how COVID and the rise of social media have changed sound editing and our approach to sonic branding.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – AI and CreativityOur conversation continues as Laney and Matt talk about the impact of AI on their industry, such as how fast musicians who find themselves competing with AI feel they have to work. “The speed's definitely an issue,” Matt says. “It's not easy to crank out an authentic song, and it's not even easy to crank out an inauthentic song. In a lot of ways, it's even harder.” Laney notes some of the trends she's seen in music marketing and how positive messaging is making a comeback. “I see more for that whole motivational lyrical content,” she explains, “They want rap and hip hop beat, female vocal, clean lyrics, and we see a lot of requests come in with female vocals. I think that's really cool.”(12:45) – Trends in Music LicensingThe discussion turns to pop culture and how sound is becoming more and more important in making a strong impression. “Stranger Things has a huge budget for music,” Laney tells us, “and they're using huge tunes, and those are, you know, those are the supervisors acting as influencers in many ways. ‘Running Up That Hill' was a B-side, and here it is, huge again.” Matt adds his thoughts on the musical risks brands are willing to take in order to stand out. “Everybody always wants to do something different, but that's a risk, right?” he explains. “I mean your large brands, whether it's Coca-Cola, Amazon, Nike, Taco Bell… Are those brands willing to take, like, a really huge risk with music and with sound? And the answer for me is, I don't know. But I don't see it very often.”(20:00) – The Role of Sound in AdvertisingAs our conversation comes to a close, Laney and Matt tell listeners how they can get in touch, and they both share their thoughts on the power of sound and its importance in our lives. “Music specifically for me is a therapy of sorts,” Laney says. “It doesn't matter what my problem is, what my mood is, or what activity I need to do, want to do, or have to do. There is a genre and a record that will make that easier for me.” Matt talks about sound's ability to connect us to one another, and how it creates a common ground for people from every walk of life. “Sound moves you,” he tells us. “And it can be a common ground for everybody in a way. It's hard to listen to an emotional piece of music and not be emotional and not feel that with the person that's next to you or multiple people next to you.”Episode SummaryOur discussion on how AI affects human creativity in music.Laney and Matt reveal the current trends in music requests and licensing.Matt and Laney discuss why they prioritize authentic music in their work.Connect with the GuestConnect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Tina talks about her long career in Radio and how when she decided to also pursue voice overs, it was a different skill. In this episode of Voice Coaches Radio, John and Tina dive into one of the biggest misconceptions in the industry: the idea that radio experience automatically translates into voice acting skill. Drawing... View Article

“That's one of the biggest things that scares me the most about composing with AI. It's that, whatever AI model you're on, how was it trained, and was that material copyrighted? And was there any kind of permission for that to happen? And you, as the end user, don't know.” – Laney McCormickThis episode features a pair of guests who are passionate about helping creatives elevate their stories through music. As the founders of Scene Support Music, they specialize in pairing authentic music with visual media, ensuring that brands and stories stand out. As former music educators, they prioritize education in every collaboration, guiding filmmakers and musicians through the creative and legal intricacies of music licensing. Based in the Midwest, outside the traditional film and advertising hubs, they bring a fresh perspective to the intersection of music and storytelling. Between them, they hold multiple advanced degrees in conducting, education, percussion, and communications, but they believe their most valuable lessons come from lived experience, along with the occasional failure.Their names are Laney and Matt McCormick, and, beyond their work in music and licensing, Laney serves on the board of Women in Film Cincinnati and Cindependent Film Festival. Together, Laney and Matt continue to perform as musicians on stages across the country and internationally. If you've ever wondered what makes music truly move us, this is a conversation you'll really enjoy!As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – From Teaching to Music LicensingOur conversation starts as Laney and Matt recall their earliest memories of sound and how they got into the business of music licensing. “Hearing that band play for the first time,” Laney says, recounting a memory from elementary school, “and seeing her band director, who was… very proper and wearing a black suit, and I thought, ‘I want to make that sound in this environment with those kind of people.' Like, I want to be a band director. And that's what I did for a really long time.” Matt shares his experience as an indie musician and how it segued into commercial music. “I remember this is the exact one where light bulbs started to go off in my head,” he recalls. “A music supervisor had reached out and said, ‘I need thirty seconds of upbeat, positive music for an apparel commercial that's for the holidays, but it doesn't have to be holiday music.' And he was like, ‘money's kind of low for it, $7,000.' And honestly, for me at the time, and even now, $7,000, that doesn't sound too low.”(10:00) – The Challenge of AI in MusicLaney and Matt tell us more about their role as music supervisors and how it ties into the process of music licensing. “A sync agent represents a catalog of music for licensing,” Laney explains. “A music supervisor can contact sync agents to find music and make playlists for a director, and then a clearance specialist, which is what we're doing, like one-offs for ad agencies who will come in and say, ‘I want this specific song.' There's no searching involved. ‘Will you just get me the rights for that?' And a music supervisor will use the skills of both other things at the same time.” Our conversation turns to how AI is impacting their side of the music business and the differences between traditional musicians and AI artists. “Some artists will contact us and be super odd,” Matt adds. “And it's like, ‘Hey, I'm an AI artist,' and I don't want to be like, ‘Hey, AI is a bad thing. We're not going to do it.' And I've only talked to one person, but when that artist contacted me, and he's like, ‘I'm an AI artist,' I was like, I definitely want to have a conversation because I want to know what is going on there.”(25:00) – The Importance of AuthenticityAs we wrap up the first half of our discussion, Laney explains the different processes involved between licensed tracks and licensed covers. “That can drastically affect your bottom line,” she tells us. “Like, my cover of a Beatles song is not as expensive as the original recording. But the publishing is going to be the same whether you use the original or whether you use a cover.” Matt talks about the explosion of the licensed cover market in recent years and how it's helped streamline the process for finding the right song track for the right client. “There are so many covers that are already out there,” he explains, “that chances are, like, if we're working on a film and we need a cover song, my first thought doesn't go, ‘Hey, let's get somebody to record that.' My first thought goes, ‘I'm going to send an email to every catalog holder that we know to see what they already have of that.'"Episode SummaryLaney and Matt share personal stories about how sound influenced their lives.Exploring the implications and challenges posed by AI-generated music.Laney and Matt discuss why they prioritize authentic music in their work.Tune in for next week's episode as we discuss how sometimes even the best composer might not be the right composer, how vintage songs and positivity are making a surprising comeback, and what shows like Stranger Things have taught us about both following and setting musical trends.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“We did a sort of special launch episode with the King, um, who's so knowledgeable, so passionate, you know. I don't know whether he'd just read up about it, but it doesn't feel like it. It feels like it really tapped into something that he wants to talk about and knows how to talk about. Um, so yeah, a dream guest, frankly, in so many ways. Um, and Kate's a great interviewer, and there are another three episodes of that after it, but yeah, it was. When you talk about sonic branding, you know, there aren't many people in the world whose voice everybody recognizes.” – Neil CowlingThis episode is the second half of my conversation with podcast and audio promotions expert Neil Cowling as we discuss the scams and pitfalls of podcast promotion, why podcasting's evolved a more collaborative culture than traditional radio, and what the King of England has for breakfast.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(12:28) – How Sound Influences Brand IdentityMy conversation with Neil continues as he tells us his process for building an authentic connection between a brand and podcast. “We do try and spend an extended amount of time saying, ‘What is your tone of voice? If you can imagine a celebrity that would be your dream spokesperson, who would that be? What words do you use and not use in your other communication?'” he explains. “And all of that feeds into a general vibe that hopefully when people are listening to a podcast, they'll understand that it's from you.” We discuss podcasting metrics, from clicks and listens to downloads, and the perils of paying for services that promise a quick boost. “Someone goes in and promises they'll have a million downloads or that it will create an instant ROI for your product,” he cautions. “We avoid saying that because we are really talking about it as a long-term brand building exercise.”(00:00) – Podcasting With the KingWe discuss the transition from broadcast radio to podcasting in the 21st century, and why, in Neil's experience, radio's competitive culture hasn't carried over to podcasting. “Radio is a real kind of dog-eat-dog medium,” he says, “partly because there are only so many radio listeners and you're all fighting over the same time slot. Everybody wants to be the biggest breakfast show… whereas in podcasting, there's more of a sense that somebody else's success is not at everybody else's detriment.” He tells us about some of his most memorable podcasting experiences, including his team's surprise interview at Windsor Castle with not only Cate Blanchett but His Majesty, King Charles III. “Hannah had the honor of having asked the King what he had for breakfast,” Neil recalls, “you know, to test the microphone. The answer is nothing, if you're interested. He hasn't eaten breakfast for years.”(27:40) – Building Podcast EngagementAs our conversation comes to a close, Neil shares his thoughts on why radio ads are on the way out and what's replacing them in the podcast market. “Radio ads are rubbish,” he tells us. “Most radio ads are done at the last minute by an ad agency who, again, thinks it's easy. They've spent three months working on the TV, and they'll knock together a radio script and push it out there.” We discuss whether pre-roll or mid-roll ads are most effective at reaching their audience, and the unique outreach that host reads offer podcast sponsors. “Give us your bullet points, give us the things that absolutely have to be in there,” he says. “But also allow a bit of levity and a bit of leeway for those presenters so that they can take what the audience already loves about them and transfer it to your brand.”Episode SummaryBalancing brand consistency with collaborative podcasting.Neil explains the key metrics for measuring podcasting success.Exploring the branding benefits of podcast collaborations.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“So the answer to why is that podcasts, whether they're audio only or, nowadays, the vast majority are including video as well, provide a depth and a nuance and a detail of conversation that is almost impossible to get anywhere else. So, you know, we live in an age where people are scanning TikTok and brands are trying to catch your attention for three seconds. And they feel like that's a triumph. If you've stopped scrolling for just three seconds and looked at their thing, it doesn't really matter if you've clicked through. And so, in an age where attention is so valuable, podcasting creates a level of attention that no one else except cinema can compete with.” – Neil CowlingThis episode's guest is the founder of Fresh Air, the leading branded podcast agency in the UK and the most awarded podcast company in Europe. Before getting into podcasting, he spent years creating documentaries and promotional campaigns for some of the BBC's biggest shows, such as Doctor Who, the Olympics, and Luther. He's one of the UK's leading experts in how to use audio to build a brand's unique tone of voice, creating work that drives client results and provides entertainment for listeners. His name is Neil Cowling, and we'll be discussing how brands can earn real attention, balance creativity with business goals, and use sound to connect more deeply with audiences.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – The Value of PodcastingAs our conversation starts, Neil shares his thoughts on when, and whether, it's okay for podcasters to take a break, and how a comedy cassette featuring Rowan Atkinson opened his eyes as a child to the power of sound. “What I love about audio is the fact that I can write something, it comes out of my head onto a page, and then I can make it and not really involve anybody else,” he explains. “I have an idea, and all I need in order to make that come alive is a brilliant script, a great voiceover artist and some sound design.” We discuss how podcasting has evolved over the past ten years, and why more companies are embracing it as a medium. “You can tell stories of extraordinary people all over the United Kingdom,” he tells us. “And a great way to do this, and, frankly, a cheap way to do this, is to do it on podcasts, because you don't need a big set, you don't need a location shoot.”(12:28) – Building a Brand's Audio IdentityOur discussion turns to branded podcasting and how it allows content creators to focus on important niche topics that might not have a chance to build an audience otherwise. “Most of the people in the world will never listen to a podcast that's aimed at insurance brokers,” Neil notes, “but those people love it and find it super valuable. And so is a lot of this kind of brand work, and that extends to all sorts of types of organizations, like, we do lots of charity work.” He tells us why downloads are no longer the key metric and what it takes for a podcast to succeed in today's world. “For some reason,” he says, “there's this residual feeling that, because so many people do make great podcasts from home, that it must be easy. It's really not. Even if you're doing it from home, it's really not.”(27:40) – The Future of Branded PodcastsThe first half of our conversation comes to a close as we look at the untapped marketing potential of sonic branding, particularly in social media spaces. “Some of the biggest brands in the world, you've no idea what they sound like,” Neil says. “They've thought really hard about what they look like, and there are tons of people employed to create the brand guidelines and make sure that they are guarded with their lives. As soon as you say, ' What's your audio brand? ', they haven't got a clue.” He talks about his work in such projects as the London Olympics and Doctor Who, and what Doctor Who in particular can teach us about audio branding. “The Doctor obviously changes every couple of years,” he notes. “You can change the characters, you could change the look of the TARDIS if you wanted to. If you change the noise of the TARDIS or the theme tune to Doctor Who, though, there would be a riot amongst fans of the show... It's probably one of the best examples of sonic branding.”Episode SummaryHow podcasting creates a deeper level of engagement than other media.Neil talks about the benefits of creating evergreen podcast content.Exploring how brands can better leverage audio in their marketing.Tune in for next week's episode as we reveal the key metrics for gauging a podcast's success, what sets the advertising culture of radio and podcasting apart, and what Neil learned from his recent podcast interview at Windsor Castle with Cate Blanchett and His Majesty, King Charles III.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“Scientifically, it's because that voice is vibration. So when it's vibration, it needs a medium to be heard. Like, if we are in outer space, we hear nothing because there's no medium to convey the sound. And then once we're back on Earth, we have media. And when we are listening to ourselves, the sound is vibrating in the head. So, the medium, the media, they are liquid, they are solid, the bones, so that's the medium that they are resonating in. But when we're recording ourselves, the medium is air. And then of course, fortunately or unfortunately, when people hear us, the voice is also vibrating in the air. So that's why I tell my clients, if you want to know how much suffering you're putting people around you through, you must listen to yourself.” – Cynthia ZhaiThis episode is the second half of my conversation with voice coach, TEDx speaker, and best-selling author Cynthia Zhai as we discuss the value of silence in public speaking, why our recordings never seem to sound like ourselves, and her insights into the trend of AI -generated narration.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – Understanding GravitasThe second half of our conversation begins as Cynthia elaborates on the meaning of gravitas and how speakers can best convey a sense of it. “[Gravitas] just means that seriousness in the voice,” she says, “so when a leader speaks, if they are speaking with a voice that conveys this kind of seriousness, the heaviness that it gives people the impression that these leaders know what they're doing.” We discuss the challenge of maintaining an engaging pace while speaking, and why speeches are as much about silence as sound. “One very simple example that I use in my classes,” she explains, “is when we announce the lucky draw winner. So we say, ‘The lucky draw winner is…' After that, we pause, right? We pause so long that we are building up the suspense, building up people's anticipation.”(12:56) – The Role of PresenceCynthia describes her four tips for speakers to keep in mind, such as the impact they have on listeners. “The first one is people have to know how their voice affects people physically,” she says. “Either they give people goosebumps or make people relax.” We discuss that age-old riddle of why our voices never sound like our real selves in a recording, and why she always asks for a recording of her clients as part of her teaching process. “When I hear myself in my head, ‘Oh, it's so deep.' But when it's recorded, it's not. Or they feel, ‘Oh, it's so nice,' and recorded, it's not. They have to listen to themselves.”(25:30) – The Impact of AI on VoiceOur discussion turns to AI and its growing role in narration, and how Cynthia's recent encounter with a voice clone of a teacher who'd passed away quickly revealed itself as AI. “The way that they're talking, you can tell,” she says. “The more you listen, the more you can tell it is by AI because, for example, humans, when we are talking, we can say, ‘Ah, I see,' that there's a certain emotion that we carry where the AI, when you listen, it doesn't.” She tells listeners how they can get in touch and offers her parting tips on becoming a better speaker. “Even if they don't end up working with me,” she says, “I hope that this opens up some window where they realize, ‘The voice I was born with can be changed.'"Episode SummaryCynthia explains what gravitas means and how it can be developed.Techniques for effectively using silence and pauses in speech.The growing impact of AI voice clones and where they still fall short.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“I think one thing we mentioned just now, which is equanimity, that, of course, for them, they didn't realize the word. It was also something, the word that I've learned over the pandemic, so I think that's one thing where that equanimity, how you can stay grounded and centered, even if you are going through chaos, even if there is chaos in your head. So how you can stand grounded, and you can sound calm when you're talking to people, and even also in the pandemic, a lot of times the leaders don't know the answer either. So even if you don't know the answer, even if you feel the future is uncertain, you can still come across as calm and certain with the people you're leading.” – Cynthia ZhaiThis episode's guest is a voice coach, Professional Speaker, and best-selling author. She's also a two-time TEDx speaker, and she's helped professionals from 56 countries across six continents learn how to speak with a powerful voice. Her name is Cynthia Zhai, and she's been a professional speaker and coach for the past 23 years, with engagement spanning five continents in 25 countries. She's also been on this podcast before, though it was pretty much at the very beginning of things in 2020. We had a lot to catch up on, and the topic of communicating effectively is more important than ever. If you want your voice to have more impact and influence, you won't want to miss this discussion.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – Developing Your Leadership VoiceAs our conversation starts, Cynthia shares the memories that have influenced her career in sound, such as hearing Martin Luther King's famous “I Have a Dream” speech. “I think that speech itself, the voice with emotion, the voice with a lot of passion, that's what really moved me,” she explains. “Plus, later on I heard about how the speech he delivered was not the original speech. I think that's even more impressive.” We talk about how things have changed since her last appearance on the show and what inspired her second book. “The first book came out ten years ago, 2015,” she tells us, “so now, ten years later, some new ideas have come to me. I've got some new inspiration, plus all the different clients I work with, so there are even more case studies. And so that's what I did.”(12:28) – Equanimity in LeadershipCynthia tells us about equanimity and how it guides her philosophy as a voice coach and speaker. “Equanimity is a Buddhist term that means that you stay centered and grounded even in the midst of chaos around you,” she says. “Even if you feel that it's uncertain, you feel a little bit panicked, but as a leader that, when you lead, you have to still come across as calm, composed, and certain.” She tells us why having a soft voice is no obstacle to being a powerful speaker, and her approach to helping clients overcome the doubts that keep them from speaking with confidence. “It's because there's something that in their mind is holding them back,” she explains. “For example, they don't dare to take up space. They have grown up in an environment where it's not encouraged… Or there are clients who are fearful of visibility or even authority. Once they have all these, it will affect the way they speak.”(27:40) – Overcoming Stage FrightThe first half of our discussion comes to a close as Cynthia recalls how she ended up taking her own advice about journaling to get in touch with your inner self. “I'm going to do what I have told my clients to do,” she says. “So I wrote it down, and once I wrote down all the thoughts running through my head, I felt so relieved, I said, ‘Oh, okay.' Then I went back to sleep.” She offers her tips for overcoming stage fright and talks about the importance, particularly these days, of showing empathy and understanding in public speech. “Since the pandemic, a lot of researchers have shown, and also it's attested by many clients as well, that people are more and more towards leaders who show compassion,” she tells us. “That's why that compassion has become a very key element when they're speaking.”Episode SummaryCynthia explores how compassion shapes audience perception.Discussion on the meaning and value of equanimity for leaders.Strategies for managing anxiety before public speaking.Tune in for next week's episode as we discuss just what it means to have gravitas, Cynthia's techniques for building a stronger connection with your audience, and how her uncanny encounter with the voice clone of a favorite teacher showed her both the power and limitations of AI in sound.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“I guess that's encouraging, and it's scary at the same time, because, you know, there are a lot of people in the industry that depend on the creativity that they've worked years and years and years to kind of master and to get to this point. And then all of a sudden, someone says, I don't want to pay this person. Let's just have AI do it. And, you know, it does a comparable job, if not better. So it's something that I think as a creative, I try not to be fearful of, but I do think about it as a competitor and as an ally at the same time.” – Jayson JohnsonThis episode is the second half of my conversation with founder of Strike Five Films, Jayson Johnson, as Jayson shares his creative philosophy and advice to young filmmakers, the impact he sees AI having on the creative industries, and why the world, especially now, could use more comedy.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – The Power of Music in Film The second half of our discussion starts with Jayson's firsthand experience with film scores and how a last-minute change to a climactic scene completely changed its tone. “We found an artist who made this really awesome song, and he was local, so he wasn't signed quite yet, and I just approached him, I said, ‘Do you think that we could use your music?'" Jayson recalls. “And so we put that music in there, and that completely changed the dynamic of it.” He shares the advice that award-winning director Terry Zwigoff gave him, and how he only later came to appreciate its significance. “He said you just have to be yourself, and I was kind of disappointed with that answer because everyone's looking for the hack,” he explains. “I realized that he was completely right, that… you have to be yourself and just do things that, you know, excite you. And in that way, it's going to come across as authentic.”(12:30) – Advice for Aspiring FilmmakersJayson offers his thoughts about the AI boom and advances such as the now-discontinued Sora app from OpenAI, and his advice to young filmmakers. “I would suggest that they really think about what they want to accomplish with sound,” he says. “A lot of times people use sound as an afterthought, and I would ask them to think about what exactly they wanted to execute beforehand.” He tells listeners how they can get in touch and talks about some of his upcoming projects, including one movie genre that's fallen out of the limelight in recent years. “I'm going to try my hand at comedy,” he explains, “because, you know, Hollywood says that comedy is dead, and I just don't believe that. I think people need to laugh at things… You can root for the underdog and feel good leaving the theater and, just for two hours, you don't have to think about the madness that's going on in the world.”Episode SummaryDiscussion on how AI is shaping the future of film production.Jayson offers tips on how to integrate sound into storytelling effectively.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Part 2 of Most Misunderstood Parts Of Voice Overs.

“Sound is a really important part of how I make movies because I always tell people that if the sound is good and the picture is bad, then you'll stick around to see what happens. However, if the sound is terrible and the picture is great, you're out of there in like ten minutes. So sound is something that I always cherish. And I think that the right filmmaker who appreciates sound can really take advantage of what we think about and use, you know, the viewer's imagination. A lot of film pictures start off in black and, you know, they just have the sound, so they really grab the audience's attention right from the beginning. So sound is just such a powerful medium.” – Jayson JohnsonThis week's guest is a filmmaker and the founder of Strike Five Films, an independent production company dedicated to authentic, character-driven storytelling. A graduate of Eastern Illinois University, he began his career under the mentorship of Francis Ford Coppola, working on the Wine, Daydreams & Memories tour before producing over 1,400 hours of broadcast television for Discovery ID. Since founding Strike Five Films in 2017, he's written, directed, and produced nine short films that have screened at more than ninety festivals worldwide, earning six awards. His work has been featured in numerous media outlets and is defined by themes of perseverance, community, and creativity.He's currently in pre-production on his debut feature, R.O.G.E.R & Me, an offbeat, heartfelt film rooted in Richmond, CA, while continuing to mentor emerging filmmakers and expand his mission of fusing storytelling, social impact, and independent artistry. His name is Jayson Johnson, and if you've ever wondered how intentional sound can elevate storytelling and make a lasting impact on audiences, you won't want to miss Jayson's behind-the-scenes insights and practical tips.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – How Sound Captivates AudiencesWe start things off with the vivid impression sound made on Jayson as a child, and how it led him to a career in filmmaking. “One of the memories I have as a child,” he recalls, “is, you know, you're sound asleep, and then all of a sudden, the vacuum cleaner goes on… that was kind of like an alarm clock for us, you know, because we always had chores.” He tells us more about his influences growing up and how a lifelong love of movies became a calling. “When I went to college,” he explains, “I had no idea what I wanted to do, so I signed up with Speech Communication, and they had a discipline of Radio, TV, and Film. And I just tried out everything.”(11:27) – Sound Techniques in FilmmakingJayson tells us more about his early years in the industry and how a chance job opening led to an encounter with Sofia and Francis Ford Coppola. “I put out all these resumes, I don't even know how many I put out,” he tells us. “Probably a hundred or so. No one called me except for this one place, and I said, ‘Oh, it's a winery. I'll go there.' And it happened to be Francis Coppola Winery.” He recalls his work on Sofia Coppola's Marie Antoinette, and the lessons about sound that Marin Scorsese's classic Goodfellas taught him to apply to his own films. “We see the cars explode,” he explains, “and Scorsese wants the audience to feel the emotion of that scene by not saying anything and just adding that little pause in there and, you know, letting the audience feel the gravity of the moment.”Episode SummaryExploring how silence enhances emotional depth in storytelling.Jayson discusses the sound techniques he's used in his films.Tune in for next week's episode as we talk about how music can transform a film, both for better and for worse, his thoughts about the emergence of AI videos and virtual celebrities like Tilly Norwood, and why he considers sound to be the first step in his creative process as a filmmaker.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Tina and John talk about the misunderstandings many people have about voice overs.

“When I do see really powerful sonic branding, it's impressive. It stands out, you know? There was one I looked at, it was a luxury airline, or it was a luxury-like experience, I want to say. They sold, like, really specific vacations to remote parts of the world that were really luxury experiences and really interesting, and they had a really cohesive sonic branding that wasn't music. It was just an intentional sound design approach where they had a lot of the sounds of the place, and they really focused on a sense of place. So when it was in Japan, it would be the sound of that water bamboo thing, you know, really magnified. And then the sound of an old wooden gate closing, and then the sound of someone folding a paper crane, like really delicate, beautifully recorded sounds that they would shape into the commercial. And so that wasn't music, but every single ad had the same kind of vibe of this really intentional, beautiful sound design that evoked a sense of place. And that was just so cool. And so, when I see something like that, I'm like, ‘That's what you can do. Why are you doing random samples when you could have a really nice effect and memorable impression?'" – Caitlyn TrevorThis episode is the second half of my chat with sonic UX researcher Caitlyn Trevor as we discuss how culture can dramatically change UX impressions, the value of sound in strengthening brand, and her “Sound Effects” series on LinkedIn, exploring the link between sound and behavior.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – Making the Most of a Sonic ImpressionThe second half of our conversation begins with Caitlyn's findings when it comes to improving on-hold UX phone design, including her discovery that less is more when it comes to automated voice updates and commercials. “You're like, ‘Oh, thank God,'" she recalls from her research results, “But if it's just, ‘We want to tell you about our special new…' You're like, ‘Oh.' And so it was a stress thing for them every time they heard a voice, they thought, ‘Oh, someone's answering.' And then when it was a commercial, they were extra annoyed by the commercial.” We talk about some other sound design elements that defy common sense, such as research showing that fire alarms aren't very well attuned to the human brain. “I found that the typical fire alarm is not the most effective,” she tells us. “You know, this kind of house alarm, like, it's at around 3,000 Hz, really high-pitched. This is not great. A lower-pitched one around, I think it was 500 Hz, is actually more effective at waking people up.”(15:00) – How Sound Changes the Customer ExperienceCaitlyn tells us more about the unexpected results of research into our relationship with sound, including our smartphones. “When you turn off notifications completely,” she notes, “you actually check your phone more than if you leave them on because you have this like, fear of missing out… People who had their phones on mute picked up their phones 48 more times per day and spent 52 extra minutes on their phones.” We talk about what that research means for audio branding and making a positive customer impression, and we discuss the powerful, often-overlooked impact of sonic logos. “There's an IPSO study as well,” Caitlyn recalls, “that wasn't actually about sonic branding specifically, but the results were really flattering for sonic branding. It was something like if you have a sonic logo, it increases brand recall by, I think it was like 96%. It was really crazy.”(21:40) – The Future of Audio BrandingOur conversation comes to a close as Caitlyn shares her thoughts on the power of sound and what her research has shown about its impact on the human mind. “I think sometimes, you know, sound is such an afterthought,” she explains, “and people don't remember that it actually has a really big impact on the experience. I think that's becoming a bit clearer with people caring more about neurodivergence and sound sensitivity.” She tells listeners how they can get in touch, and adds her advice on how brands can make the strongest and most consistent sonic impression on their customer base. “The more time you spend with stimuli,” she notes, “whatever it is, a song, a picture, the longer you look at it, hear it, the more you like it. So when you're doing ratings of emotion or, I don't know, familiarity, likability, that's going to affect it. But, you know, we know this, and somehow we don't use it sometimes.”Episode SummaryCaitlin discusses the impact of sonic branding on client relationships.The impact of sound on brand perception, ratings, and customer loyalty.How Caitlin's research is redefining audio branding and marketing.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“Our brain really prioritizes vocal signals. They're super important to the brain because human communication is a really big priority for us as a species. It's a deep signal in our brain, right? And so, we were seeing a stronger reaction to the screams than to the music, and that sort of makes sense. There were more intricacies to that, but I can't really remember the exact brain areas and all that. But it was cool to see that. Yeah, it is sort of mimicking, but our brain really separates them. You know, it may still get sort of a response, a same kind of fearful response, but it's not going to be as powerful as the voice, um, which makes sense because music is not real, right? There's a difference between a real stimulus and this sort of artistic one. Yeah, so it was interesting.” – Caitlyn TrevorThis episode's guest is an award-winning researcher and musician with over a decade of experience studying how people perceive and respond to sound. She holds a PhD in Music Theory from Ohio State University and has published her work in top journals. She was awarded a Marie Skłodowska-Curie Fellowship to study music and neuroscience, and she's professionally certified in user research. As a musician, she has a Master's in Cello Performance, has composed an award-winning short film score, and has designed sound for theater and film. At SonicUXR, she leads with both credibility and creative empathy, equipping sound teams with the tools to create more intentional, impactful audio.Her name is Caitlyn Trevor, and her work is reshaping how sound is understood, valued, and designed across industries. If you've ever wondered how sound really works on us, this conversation will change the way you listen.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – Lighting a Musical FireOur conversation starts with Caitlyn's early impressions of sound, particularly the moment that sparked her love of orchestral music. “I came across on the floor like a little cassette tape and a cassette player, and I popped it in and just hit play while we were chatting, and it was the Lord of the Rings soundtrack,” she recalls. “I was a little too young when it came out, the first one, and I was just captivated by it. I mean, I was like, ‘Wow, what is this?'” We discuss the chance encounter during her musical studies that turned her focus towards music cognition and the neuroscience behind sound. “There was a lecture I went to totally by chance,” she tells us. “It was a new music theory professor, and the lecture was about music cognition, and I had never heard of it before. And I was like, ‘This is just the coolest field I've ever heard of.' And I totally was on board after that.”(15:00) – Pianto Sighs and Psycho ViolinsOur discussion turns to her research on the connection between music and the brain's primal response to voices. “In sad music,” Caitlyn explains, “there's something called the pianto topic, which is essentially just a half-step falling motion, like, which is supposed to mimic a sigh. But, you know, that's quite abstract… Whereas the psycho violin, you know, sounds very much like a scream.” She tells us about the birth of her daughter and how her career shifted from academia to the private sector. “I think a lot of academics are scared that's going to happen, that it's going to feel like, I don't know, maybe they wasted all that time,” she says. “I was prepared that I may not be able to continue doing music cognition, and I'm very happy that that hasn't been the case. That was surprising.”(21:40) – Putting Audio Theory to PracticeCaitlyn tells us more about her work on UX research, and how it quickly and unexpectedly led to her focus on phone trees and hold-time experiences. “They hadn't thought about the phone tree for that,” she recalls. “They just mentioned it, like, ‘Oh, and we're also doing the phone tree and the on-hold music.' And I was like, ‘Wait, that would be great for me to work on… somebody needs to do UX on that [because[ it's the worst.'" She talks about the advantage of being able to put her findings to use, something that hadn't been so easy at the university. “What I like about my new position,” Caitlyn explains, “as opposed to working in academia, is synthesizing it in a way that's accessible… I never really did that in academia. It was always just about supporting your hypothesis, explaining the results. But now I get to say this research shows me that we should compose it this way.”Episode SummaryCaitlin shares her journey from Lord of the Rings to the science of sound.The evolutionary origins of music and its impact on the brain.Caitlin's work in UX research and creating a better phone-hold experience.Tune in for next week's episode as we discuss the results of Caitlyn's studies into on-hold UX design and phone trees, why unpleasant sounds are sometimes the better choice in automobile UX, and what she's learned about the long-term return on investment when it comes to sonic branding.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“I grew up near the west coast here in Denmark, so yeah, the sea has always been there. And Aarhus is also a harbor city, so definitely there's something relaxing about going down to the water and hearing the whistling. We implemented that in Necesse, actually. We have a water fountain that's spatial, so that when you get near to it, you hear it rustling. You can sit by it and actually get the feeling that you're talking about, of just, you know, [dreaming] away.” – Rune EskildsenThis episode is the second half of my conversation with composer Rune R. B. Eskildsen as we discuss the balance between AI convenience and human intuition, where the data we feed AI ends up and how it might be used, and his work on the upcoming, highly anticipated game Out of Words.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – Navigating AI and Copyright ChallengesAs the second half of our discussion starts, Rune shares his thoughts on the growth of AI and how even a simple jingle can benefit from a human touch. “It's a story that you are trying to convey through the brand or whatever you're making that sound for,” he explains. “Yes, you could recreate the same thing with an AI, but it wouldn't be able to encapsulate the thoughts that we've spoken about.” We talk about the environmental impact of AI and the data centers that power it, and how different countries are looking to offset, and even take advantage of, that impact. “Data centers are going up,” he notes, “I just learned recently that in Amsterdam or somewhere in the Netherlands, they use data centers to heat up the city. So they build them on the ground and then they heat parts of the city.”(15:45) – The Role of Human Emotion in SoundOur conversation turns to some of the privacy concerns that have sprung up around AI, and how they affect his use of it for professional clients. “Even though it might not go anywhere, we don't know if it's going anywhere,” he says about prompts. “It takes a snapshot and puts it somewhere and hides it. And there might be some secret stuff, so yeah, that's also a concern.” He discusses some cases where, on the other hand, AI has helped clients better express their needs. “I think talking about AI as a tool,” he tells us, “maybe people would do that, say, ‘This is kind of the vibe that I want to do. And I've made it with AI or made it myself or whatever, but now I want you to do it properly.'"(22:00) – Rune's Advice for Product DesignersAs our conversation wraps up, Rune elaborates on the different, often subtle impact that AI and human compositions can have on listeners. “I guess that's sort of the same,” he explains, “[as] plastic plants and real plants. And that's definitely, you know, it lights up and there are some colors which you really can't emulate that well, even though some of the plastic ones are good.” He tells listeners how they can get in touch and talks about some of his upcoming projects, including the indie adventure platformer Out of Words. “We have some updates coming and we'll be on sale on Steam when we go into winter,” he adds. “So that is nice. And yeah, we have some bigger updates coming.”Episode SummaryRune shares insights on the current copyright landscape in Denmark.Discussion on the ethics and sustainability of AI in the audio industry.Rune gives tips on how to enhance sound quality in product design.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“When I started on the project of Necesse, we had maybe thirty sound effects. I've made around 400, 350 sound effects, so it's become much more immersive. You can hear animals when you wander around in the different environments. And just the feedback you get by playing the game, it's quite nice compared to before, which were much more… maybe empty is the right word.” – Rune EskildsenThis week's guest is a media composer, sound designer, and drummer based in Denmark. He writes music and builds sonic identities across formats, from commercials and podcast jingles to film scores, game music, and in-game sound design. He holds a Master of Science in Strategic Communication, which he applies to creative direction, collaboration, and clear, audience-first storytelling.More recently, he's become the Composer and Sound Designer of the indie game Necesse, selling more than 2,000,000 copies. His name is Rune R. B. Eskildsen, and he bridges classical training and cutting-edge technology to tell stories through sound. This episode will give you a fresh, behind-the-scenes perspective on how sound can shape emotion, imagination, and even player behavior.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – Growing Up in a Musical HomeOur conversation starts with the movies and music that inspire Rune's career in sound. “I clearly remember watching Star Wars,” he recalls, “and all of the soundscapes that are in, you know, just that huge universe, [with] TIE-fighters flying by and Darth Vader, that scary sound.” He shares his memories of growing up in a home that doubled as a music studio, and of studying classical music from a young age. “When I went to this special school in Denmark that is only for classical music,” he says, “and being there, being part of that, I played the French horn. At this time, I started to have ear training and music theory and all of that, which kind of led me on a path to try to make my own.”(15:00) – From Classical Music to Video GamesThe discussion turns to his work in the video game industry and how he got his start in composing video-game soundtracks. “I showed up at this incubator with game companies,” he tells us, “and I was, like, ‘This is me, I do music, I want to do music for games.' And then some of the guys there, they said, ‘Hey, we want to work with you.'" Rune gives us a behind-the-scenes look at game development and recalls his sound work on MineRalph, a game where the soundtrack had to keep pace with the action. “So, because you gain speed if you're, like, going down a hill or something like that, or down a hole,” he explains, “if you have high speed, the music will change into different adaptive layers.”(21:40) – Creating Immersive Gaming SoundscapesAs the first half of our talk comes to a close, Rune tells us more about his work with video games and shares another memorable project that took some outside-the-box thinking. “That was like a dystopian world sci-fi thing,” he recalls, “and that was actually mainly symphonic music. But again, it was sci-fi, so I was able to design a lot of, you know, sounds that people did not hear before.” He shares his thoughts on where indie games are heading next and how organic creativity is becoming an increasingly valuable asset in the industry. “I think in terms of trends,” he explains, “people are trying to make immersive worlds that are standing out more than just being, you know, if you use Unity... making it more creative, making your own world, making it hand-drawn instead.”Episode SummaryRune shares his early memories of sound, particularly from sci-fi films.Rune explains his journey from classical music to video game soundtracks.Discussion on current trends in game audio and the role of AI.Tune in for next week's episode as we talk more about the influence of AI in video games and cinema, Rune's advice to musicians for juggling the rapid-fire demands of modern freelancing, and how countries around the world are managing the environmental impact of the AI boom.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“I think that sound drives the emotion of a scene, right? As much as dialogue, right? Sound and music, score in particular… I just think it helps to create emotion in a scene or augments the performances. Because you gotta have great performances, but great performance coupled with, you know, great sound design or a great score, it just makes you feel, it does something, it makes you tingle. It does something to you that just envelops you in that moment, right?” – Kenneth JohnsonThis episode is the second half of my conversation with sonic storyteller and founder of Artistry in Sound, Kenneth Johnson, as we talk about his experiences as one of the earliest Black sound designers in Hollywood, the changes that AI and streaming media have brought to sound design, and how horror movies in particular combine a variety of sound approaches to make a powerful impact.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – The Role of Sound in FilmOur discussion continues as Kenneth walks us through the process of sound design, from shooting script to the recording booth.“As I'm reading the script,” he tells us, “I'm sort of envisioning the project and thinking about, okay, well, what do I think it should sound like? And what can I do to embellish those scenes? And so once I've kind of digested that, then we do what's called the spotting session with the creatives.” He tells us more about creating a cinematic soundscape and reveals just how little of what the audience hears comes from the action onscreen. “Everything, usually, other than the dialogue, we recreate,” he says. “Whether that's a car race, a spaceship, or it's by a river, everything that you hear, all the ambience, all the sound effects are redone. We've recreated that whole soundscape.”(15:45) – Production Recording vs. Post-ProductionKenneth tells us about his up-and-coming experiences in Hollywood and the importance of diversity in the sound industry. “What I do is I try to give people opportunities,” he explains. “My team, you know, are from their early twenties to forty, and the majority are African American, and the majority of them, well, all of them, basically, I trained and mentored. And they're very talented.” We discuss the growing role of AI and streaming content in sound editing, and how much software apps have changed the process since his audio career began in the ‘90s. “Once we put [the audio track] into iZotope RX,” he tells us, “we could see it, and so I had to figure out what's making this resonance. I had to take some things out, and it turns out it was a metal music stand that was vibrating and causing that frequency.”(25:30) – The Future of Sound DesignOur conversation comes to a close as we talk about the different roles and responsibilities involved in cinematic sound, from soundtracks to dialogue to each layer of Foley sound. “We want it to be able to breathe because if you just throw everything on the wall,” he says, “then it's not going to be as nice as if you selectively pick what's going up there. That's important to figure out, who's going to handle what, because a lot of times sound design and score can overlap.” Kenneth tells listeners how they can get in touch, and he offers his advice for newcomers in the sound industry, including the value of hands-on experience. “I can take you to a class and talk for a few hours about techniques… Are you going to retain that? Probably not,” he says. “If you're able to get in there like I did and have access to being able to work and try out different things and get advice, you're going to move faster.”Episode SummaryWe discuss how sound drives emotion and shapes a movie's narrative.Kenneth outlines his creative process from script reading to ambient sound design.Insights and advice from Kenneth for the next generation of sound designers.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

This episode's guest is an award–winning supervising sound designer whose groundbreaking work has shaped the sound of some of television and film's most iconic projects, including Netflix's hit series Forever and Kevin Hart's animated comedy Lil Kev. Born and raised in South Central Los Angeles, he rose through the ranks of Hollywood post-production, breaking barriers as one of the few Black sound designers in the industry and earning multiple MPSE Golden Reel Awards and Emmy nominations. Today, he's not only redefining sonic storytelling but also championing greater diversity behind the scenes, ensuring the voices shaping what we hear are as dynamic as the stories themselves.His name is Kenneth Johnson, and in this episode, we'll discover how he transforms silence into emotion and builds powerful storytelling through every note, tone, and texture.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – Kenneth's Early InfluencesWe start things off with a look at Kenneth's journey from a childhood in the South Central projects to an award-winning Hollywood career. “Something just came over me, and I said, you know what? This is it, I'm kind of done,” he recalls a pivotal moment early in life. “I had to make a decision as to what I wanted to do with the rest of my life, and, you know, I've always liked music.” He tells us about his early career in post-production sound and a chance encounter with producer J.R. DeLang. “He said, ‘That's great, but you can't come in and just sit in that chair. You've got to work your way up to that.'” Kenneth tells us of their first meeting. “He said, ‘we've got two positions that usually work their way up to being [soundtrack] mixers, and that's a dialogue editor and a sound effects editor.'”(12:45) – The Journey to Sound DesignKenneth tells us more about his work as a sound designer and the art of creating impossible sounds, such as the wild inventions in the Honey, I Shrunk the Kids series. “They were always creating these contraptions and things that don't exist,” he says, “so you had to figure it out in your mind. You'd have to say, ‘Well, what do I think it sounds like?' Or what should it sound like? And then you start putting pieces together.” He recalls his sound editing work from a memorable scene in the award-winning movie Road to Perdition and the thought process behind it. “We started out with just hearing the sounds of winter,” Kenneth explains. “And then he tries to start the car, and the car is not really functioning and he's having an issue starting it. And so that whole sequence of him trying to start the car and then finally getting it started was, it was just really beautiful.”(25:30) – The Power of SilenceAs the first half of our conversation wraps up, Kenneth emphasizes the importance of testing sound work in its native format as well as the studio. “I think a lot of times people don't do that,” he says. “They don't play it back in the medium that it's meant to be played on. They just play it in the room and it sounds fantastic, right? But then when you squash it all down to a stereo file, it will sound different.” We talk about what goes into setting up an ideal sound studio and about the importance of “tuning” a room. “Say there's a dip in the low end,” he explains, “and the room hasn't been compensated. We're going to push the low end, which means that possibly when it gets to another playback format, the bass is going to be really loud. So we try to mix in a neutral environment where everything is flat.”Episode SummaryKenneth discusses his childhood and transition to film and television sound design.We discuss the challenge of creating sound effects for things that don't exist.Kenneth emphasizes the importance of maintaining an ideal studio sound space.Tune in for next week's episode as we discuss how Kenneth puts sound to work in shaping a narrative, how his role as a sound designer has changed since digital sound editing became the norm, and his advice for people who are just starting out in post-production and sound editing.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“To your point, like it can make or break campaigns, can make or break TV and film. I mean, you know, there's mumblegate that's happening, like with all the streamers where I can't understand half the things that are being spoken... And in the interview, he was like, ‘Well, it's just not important to me.' I'm like, what?” – David GielanThis week's guest is a six-time founder and creative strategist who knows the power of sound in shaping stories that stick. As founder of Dominant Creative, a global agency and production company, he helps brands harness audio to spark connection and inspire change. His name is David Gielan, and in this episode, he shares how sound influences branding, fuels emotion, and helps organizations stand out in a noisy world. If you care about where audio is headed, you'll want to hear this one.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – David's Journey from Music to MarketingAs our conversation starts, David recalls his early memories of sound and how he's passing on the lessons he learned to his own children. “Being even two or three years old,” he says, “I have these memories of dancing to records in my home and, you know, I just try to impart that on my kids too when they were very young.” He tells us more about his experience in marketing and ad production, and how having a background in music can sometimes be a mixed blessing. “I am not a person who can go to live music events as just an appreciator of music,” David explains. “It makes it absolutely impossible for me…. I'm just going to be sitting there in my head trying to pick it apart, not in a negative way, but just in a way of trying to understand how it was all put together.”(08:15) – Mumblegate and Audio ClarityThe discussion continues as David tells us more about the role sound plays in his approach to branding. “ I also have always been the kind of director and creative who is considering sound at each stage of the process,” he tells us. “And so I'm also doing the edit in my head and I'm doing the sound design in my head while we're filming, while we're working on it, and so it just gives me a greater level of control, but also creative inspiration as I'm working.” Our conversation turns to “mumblegate,” the sound editing trend that's making streaming audio harder to hear than ever, and how it can work against a marketing campaign. “I think for a lot of people,” he adds, “sound is usually an afterthought, especially because advertising a lot of time is a very visual medium… The creatives that I love working with most are the ones who come from post before they started getting into the director's chair, because they understand how something incredibly simple can make such a massive impact.”(22:35) – The Role of Sound DesignAs the first half of our conversation closes, the topic turns to how David puts sound to use in his own marketing work, such as an ad campaign he created for Yonex. “It was a very dark and emotive and impactful round of spots that were mainly driven by sound design,” he recalls. “It was just the visuals of a racket spinning. But it really came to life when, you know, when those moments were accented by key sound effects.” Our discussion returns to his insights on mumblegate, and how often it comes down to a struggle between sound editors and producers. “I've worked with a number of rerecording mixers over the years that bury dialogue because they're forced to do so, not because they want to. They're like, ‘No, I want to bring clarity to this project and so people can follow the story and understand what's going on.' And then they're, you know, shouted down by the folks at the top.”Episode SummaryDavid talks about his career journey and personal experiences with sound.Why audio clarity seems to be less of a focus in today's media.David shares the impact of sound design in his advertising campaigns.Tune in for next week's episode as we talk about the human creativity premium that the AI rush is helping to create, how David's balancing automation and his personal approach to building a campaign, and why he feels that sound is an untapped resource when it comes to branding.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“Live is always going to be great. Human connection is the only thing that will differentiate AI from people and from artists. And that is, I think, going to be the key lever that artists have left. So in the same way as you might go and buy a handmade coffee cup for $20 from an artisan stall when you can buy one for a dollar in Walmart, music will still hold great value.” – David Courtier-DuttonThis episode is the second half of my conversation with the founder and CEO of SoundOut, David Courtier-Dutton, as we discuss the catch-22 financial companies can face when it comes to making a sonic impression, how some companies are reaching old and new customers alike by reviving the radio jingles of years past, and the role of audio branding in an increasingly AI-driven world.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – Surprising Trends in Sonic BrandingThe second half of our conversation starts as David shares more of SoundOut's discoveries about the effectiveness of branding, including why Visa and Mastercard's sonic logos haven't made the impact they'd hoped. “Listening to their sonic logo in isolation with no brand association,” David explains, “20% and 31% respectively said, yeah, we know the brand. But not one person out of those 400 across the two brands could actually write the brand name when asked what the brand was.” We talk about the old radio jingles and how some companies are finding success in reviving them for a new generation. “Both Maybelline and Pillsbury,” he tells us, “are sort of historic logos that were retired for a long time, and you just cannot underestimate the power of bringing back an old, beloved sonic logo… I wouldn't say it's an easy win, but it is, because those neural pathways are absolutely locked in.”(8:45) – The Role of AI in Music and MarketingDavid and I talk about the elephant in the room, AI and its impact on marketing, and the shift he's seen over the past year. “Up until about six months ago,” he observes, “we were seeing very little of it. There are some obvious concerns around legalities … brands won't want to use music created by AI in case it is actually breaching copyright. [But[ that will get sorted in the next six months or so, I think.”He shares his thoughts on how search processes are being increasingly handled by AI, and how audio can help brands stand out from the crowd. “The brand will go nowhere near the consumer,” he tells us. “So anything that you can do to make your brand more distinctive when you are advertising online and through music, anything to make a brand more prominent, can only help.”(20:30) – The Power of Authenticity in BrandingAs our discussion comes to a close, David elaborates on his observation that AI is increasingly talking to itself rather than users. “We're basically talking agents talking to agents,” he explains, “so AI agents talking to AI agents… I would imagine within 12 months it'll become quite a big thing. And within three years, it'll be everywhere. Everywhere.” We talk about the role human creativity might still play in a marketplace driven by AI, and one advantage musicians still have over machine-generated content. “It can feign emotion,” he says, “but you'll never move an AI with a song because it doesn't do emotion, and it literally, it never will… Emotion and empathy are all that we have as humans to distinguish ourselves from machines. And so music will… music will survive forever.”Episode SummaryThe challenges and surprising innovations in building a distinctive audio brand.How AI audio content has already begun to reshape the digital landscape.David shares his insights on what the growth of AI means for human artists.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“When you hand it to the composer in sonic branding, at that point, it becomes an art, because the job of the composer, of course, is to translate those desired emotions into music. And it's not [the] music that the composer feels, it is what it makes the audience feel when they hear it, and that is almost pure art. We have done some science around it, and we know what might help in terms of instrumentation and timbre and pitch and all that sort of stuff, but, at the bottom line, the sonic logo is only going to be as good as the composer. They are the most important person in a sonic branding project, bar none.” – David Courtier-DuttonThis episode's guest is the founder and CEO of SoundOut, and he's on a mission to prove that sound isn't just art – it's strategy. From building the world's largest music testing platform to decoding how sonic logos tap straight into our memory and emotions, he's turned the science of sound into a tool that brands can't ignore, and he's worked with such brands as Amazon, TikTok, Netflix, Sky, and Target to help optimize their sonic branding and marketing.His name is David Courtier-Dutton, and we'll be talking about what makes audio unforgettable, how data reveals our hidden reactions to music, and where the future of audio branding might be headed.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – David's Earliest Memories of SoundOur discussion starts off with a pivotal moment in David's childhood, and in the years that followed, that taught him the power of sound. “It seared that moment in my brain,” he says, recalling George Harrison's song “Give Me Love (Give Me Peace on Earth), “of all the very few memories you have when you're six, seven years old. It just stuck with me. And I lost the song for probably about thirty years or so. And then when I heard it again, I was straight back in that little car, absolutely transfixed by the radio at that point.” We talk about his journey from corporate law to sonic branding, and how it coincided with the dramatic changes that MySpace and social media brought to the music industry. “The industry appeared to be facing existential moments,” David recalls. “So I thought, ‘well, wouldn't it be great, if the industry is going to go away and fans can connect with the bands, why don't we create a business that enables the fans to invest in the bands themselves and actually finance them?”(15:00) – Understanding the Role of Sonic BrandingDavid shares his observations on audio branding and the mistakes that can derail an agency's search for the right sonic logo. “They get really attached to the sounds,” he explains, “and they start reading things into the options and the logos that perhaps don't exist. They forget that this sonic logo will just be pinged out across the airwaves and listened to fleetingly by consumers, and you can really overthink it.” He tells us about SoundOut's pioneering brand study, its methodology, and what it's revealed so far about successful sonic branding. “From that historic data,” he says, “the key data point was that if you have your [brand] name in your sonic logo, then people were twice as likely to attribute it to the brand as if it wasn't in. So that's powerful. That's a good argument for putting the name in.”(23:00) – Insights from the SoundOut IndexAs the first half of our conversation wraps up, David offers more insights from the SoudOut study and what they tell us about successful sonic branding. “If you've got three seconds or two seconds to create a logo,” he notes, “you're not going to create something that has a hook as strong as Katy Perry or whatever it may be. It's always going to be a short snippet of a melody.” We discuss the surprising gap the index revealed between what consumers think they know and what they actually know when it comes to brand recognition, and the advantage sound has over other, more traditional marketing. “People can't block their ears,” David tells us. “They can look away, they can be doing something else at the same time, but you can't close off your ears [or] your ability to listen and for those connections to be made. So it's a very subversive way of marketing, but highly effective.”Episode SummaryDavid shares his journey from a London law firm to music and marketing.How traditional branding can lead agencies astray when it comes to sonic logos.David discusses SoundOut's five-year study of audio branding and recognition.Tune in for next week's episode as we talk about the unique audio branding challenge companies like Visa and Mastercard face, what role human creatives might play in a market that's increasingly giving way to AI, and how audio branding can help companies rise above the algorithmic noise.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

No voiceovers! More unicorns! Our journey deep into the futuristic world of 2019 Los Angeles continues with another look at “Blade Runner” — this time, it’s “The Final Cut” edition. Deckard’s identity revealed, sort of? Voiceovers removed! Superfans and sort-of-fans compare, contrast, and discuss. Jason Snell with John Siracusa, Antony Johnston, Erika Ensign and Moisés Chiullán.

No voiceovers! More unicorns! Our journey deep into the futuristic world of 2019 Los Angeles continues with another look at “Blade Runner” — this time, it’s “The Final Cut” edition. Deckard’s identity revealed, sort of? Voiceovers removed! Superfans and sort-of-fans compare, contrast, and discuss. Jason Snell with John Siracusa, Antony Johnston, Erika Ensign and Moisés Chiullán.

These movie producers really did a job on “Blade Runner.” They don’t advertise for narrations in the newspaper, every good writer knows that. But when you’re trying to sell a narratively dense piece of visual art to 1982 audiences who just want to see a Harrison Ford movie, that’s the sort of compromise you make. All we could do is sit there and watch it play. Jason Snell with Monty Ashley, Steve Lutz, Kelly Guimont and Dan Moren.

These movie producers really did a job on “Blade Runner.” They don’t advertise for narrations in the newspaper, every good writer knows that. But when you’re trying to sell a narratively dense piece of visual art to 1982 audiences who just want to see a Harrison Ford movie, that’s the sort of compromise you make. All we could do is sit there and watch it play. Jason Snell with Monty Ashley, Steve Lutz, Kelly Guimont and Dan Moren.

Este es el episodio 6 del podcast Minuto cero con Joss Green de @jossgreen, publicado el 2 de abril de 2026. Puedes dejar comentarios de texto y audio en este enlace. MinutoCero con Just Green Bueno, di contexto Pero bueno, como es la vida curiosa, ¿verdad? Yo que soy agnóstico Tuve que editar Estoy editando casi toda la Biblia Toda así, completita Me dan los archivos Sin crudo Y bueno, pues ya saben lo que hace un editor Bueno, normalizar, ecualizar Quitar ruidos, etc, etc, etc Ecos, reverberaciones y demás Dejar todo pulidito Y bueno, yo que soy medio obsesivo Yo quito todo, hasta las respiraciones Todo eso Los quito porque a mí no me gusta como se oye Así que bueno, quito todo eso Y lo dejo pulcro, pero bueno, lo chistoso Es, oye Toda la Biblia, o sea, me la he tenido que chutar De pieza a cabeza porque No solo es la Biblia, sino la tengo que ir Como seis veces porque tenemos seis Voiceovers y así debe De quedar, bueno, así es la vida Gracias por ver el video

“I give them a lot of credit because they use that so frequently, and that's why they have so much success. I mean, it is an iconic melody in and of itself, but it's that repetition and that usage, you know, whereas I feel like a lot of sound logo projects that come in, we'll get to the finish line and they'll be excited to use it, and then a month or two later, they'll be like, ‘We're not seeing quite the results that we'd hoped.' It's like, A, you're not going to see it after a month, and B, you've got to use it consistently, you know, and potentially in multiple places. State Farm does it right.” – Connor MooreThis episode is the second half of my conversation with founder and creative director of CMoore Sound, Connor Moore, as we talk about where AI voices might be taking sound design, how he became a juror at the International Sound Awards, and how sonic logos are making a comeback.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – Current Trends in Sound DesignThe second half of our discussion starts as Connor talks about neural voices, the latest breakthrough in AI voice clones, and how popular they're becoming with clients. “It's a very interesting space,” he says, “having a customized brain and voice that can constantly adapt, you know, and so we're seeing a lot more of that come through.” He talks about his work on Google Glass and how he might approach its UX design differently in today's world, and how he helped reshape the famous State Farm sonic logo. “'Here's a simple tweak at a foundational level,'” he recalls saying, “'Take away the square wave and use a sine wave at a base level.' And they were like, ‘Oh.' And we're already 65% there.”(10:47) – The Importance of SimplicityWe discuss his work with the International Sound Awards and the insights he's gained from seeing nominees from all over the world. “Most of the work I've reviewed in the last four years has been more kind of traditional sonic branding,” he tells us. “It's just great to be a part of that community and to hear all the cool work coming, because it's at a global scale.” He talks about the resurgence of sound logos in today's market, and the lesson to be learned from State Farm's branding success. “The iconic nature of that example is the melody,” he says, “the melody that's been around for so long. But I think that what I would say is just, you know, use it lightly. Be careful with overusing it.”(24:47) – The Future of Sonic BrandingOur conversation wraps up with what he's working on now, and the trends he's seeing in branding and audio UX design. “Industries that you might not expect,” Connor explains, “old school industries that are becoming more tech focused, for example... which I think is interesting, because I think sound as a technology [is] starting to touch industries of old that are modernizing.” He tells listeners how they can get in touch, and shares his perspective as someone on the forefront of sonic branding. “I'm working on very emerging technologies,” he says. “I'm working on older industry segments that are stepping into new technology, I'm working in automotive... it's a good balance that keeps me engaged.”Episode SummaryOur discussion on the rise of wearable technology and voice-driven experiences.Exploring how simplicity impacts sound design and brand perception.Connor's predictions on the evolution of audio branding and its applications.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“Too much sound complicates things, it confuses things, and it causes annoyance and fatigue, too much brain power needed. Too much cognitive load, and it's a known fact. So oftentimes companies will come to me and say, ‘Hey, we have, you know, sixty sounds we want to create.' And I go, ‘Okay, cool. Let's take a look at the list. Let me understand your product a little better and let's try to find ways to strip it back.' Because, you know, that can be very overwhelming for users.” – Connor MooreThis episode's guest is a leading expert in audio UX and audio branding. As the founder of CMoore Sound, he's shaped how major brands like Google, Uber, Peloton, and Airbnb use sound to enhance their products and connect with audiences. Over the past fifteen years, he's helped define how sound influences everything from brand identity to user experience, and he's been featured in The New Yorker, NPR, and Google's Design series. He's also a fellow judge for the International Sound Awards, which is how we met. His name is Connor Moore and his work shows how sound isn't just decoration, it's a powerful tool that shapes how we feel, navigate, and interact with the world.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – Connor's Audio Eureka MomentOur conversation starts with Connor's early memories of sound, and how quickly he came to realize in college that audio branding wasn't really a thing in marketing. “It really begged the question for me of why aren't brands thinking about sound and music like they are for their visual branding,” he explains. “So that, to me, was a bit of a eureka moment and really kind of set me on my path.” He talks about how both old-time jingles and current audio brands like Netflix get it right when it comes to repetition, and his process for getting clients what they need to establish their audio brand. “With my business,” Connor tells us, “I'm involved at every stage… that's a big value add. Having a veteran in the industry in the room at all times and really guiding the work, that is really the biggest differentiator.”(12:23) – The Evolution of Sonic BrandingConnor tells us about some of his current projects, including a major car company that needs a creative approach to sonic branding. “They're a product first company,” he says. “It's an automotive company. Without the product, you don't have the brand. So that is the biggest touch point for their customers. And you can do the audio branding process through UX. It's really the same process.” He shares the insights he gained from working with companies like Samsung and Lucid Motors, and tells us about the early days of audio-first UX. “Back then they were just very simple kind of ringtones and alarms,” he says. “And what I did is I went in and really crafted really long form compositions that gradually pick up over time, you know, with volume, percussion, harmonics, [and] complexity.”(26:15) – Creating a More Thoughtful SoundscapeAs we come to the end of the first half of our discussion, Conner tells us how he balances the functionality of UX with the distinctiveness of audio branding. “There should be a level of cohesion across the experience,” he explains. “But there should also be levels of distinction. So a welcome sound for an in-car experience could be very soft and inviting, whereas, like, for a collision sound, it can't be soft. You know, it has to be kind of in your face.” We talk about the value of silence, and how knowing when not to make a sonic impression can be as important as making one. “There's a lot of power in simplicity and silence,” he says. “That is the biggest takeaway of my time in this space.”Episode SummaryConnor discusses his first experiences with sound and sonic branding.We explore how sonic branding has become more intentional over the years.Our discussion turns to the need for thoughtful, pleasing soundscapes.Tune in for next week's episode as we talk about the latest developments in AI-driven neural voices, Connor's pioneering work at Google Glass and on State Farm's famous sonic logo, and how companies that don't necessarily need a musical jingle can still take advantage of an audio brand.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“I think, you know, what I mentioned before would really apply, and that's sit down and really come up with a plan over the next twelve months. What do I want to do? Do I want to release a single every month or maybe it's a couple of singles leading up to an EP and then actually execute that. And, you know, at the same time, be consistent. You don't want to be an artist that puts out a few tracks and then, you know, goes away for about four years and tries to come back and do it again, because you're going to have to really start over. I mean, there's just too much out there, you know, to consume that, you know, you're going to lose a lot of your fan base if you don't engage with them. You have to consistently engage with the fan base, consistently release music and devise a plan, like I said, for each of the platforms so you can gauge and analyze exactly what's working and what's not. So the next time you put something out, you know what to do.” – Jesse FloresThis episode is the second half of my conversation with Vice President of Artist and Label Partnerships at Intercept Music Jesse Flores, as we talk about how Intercept Records is balancing AI advances and human creativity, his thoughts on what music genres might take off next, and why rushing to upload your next single might not be the best long-term strategy for building a fan base.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – AI in Music MarketingOur conversation picks up as Jesse talks about how Intercept is putting AI to use for its clients without undermining its artists. “We definitely support AI when it comes to a marketing tool,” he explains, “[but] content creation, not so much, because we really support human-made content that has some soul put behind it, an actual human behind it.” He also offers his advice to musicians on social media. “You have to consistently engage with their fan base, consistently release music and devise a plan,” he says, “for each of the platforms so you can gauge and analyze exactly what's working.”(9:30) – Strategies for Emerging ArtistsJesse tells us where he sees the future of music heading, and whether AI music could someday become a genre of its own. “Talent is a priority,” he says. “You know, you've got to have talent if you're an artist nowadays. I think that's always been the case since day one. Making music that is timeless, making music that is undeniable… that's what's going to keep you in this for the long run.” As our conversation comes to a close, he shares his thoughts on the power of sound, and what artists can do to help set themselves apart from the background noise. “There are different points and moments in your life when you hear a song,” he tells us, “[and] you know what you were doing when you first heard it, or, you know, it brings back memories of this person that you were dating at the time, or where you were or who your friends were. Like, it's just always going to be there for me.”Episode SummaryExploring the benefits and challenges of AI in marketing versus music creation.Jesse offers his advice on building a music career and engaging with fans.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“What can we do to make that number a thousand? That's the kind of stuff we really focus on. We have tools and analytics within our dashboard to kind of help guide you with that and provide insight onto what strategies are needed to get to that place. But also, I think what makes a lot of sense is to have the right team around you for independent artists. You've got to have a really good manager, obviously a great distributor, a good entertainment lawyer, a good publicist, and a good online marketing and social media strategist. If you have those five people in your camp, you're off to good start.” – Jesse FloresThis week's guest was recently named VP, Artist and Label Partnerships at Intercept Music. He's a seasoned music industry executive with over two decades of experience in business development, artist partnerships and label relations, and, as Senior Director of Label and Business Development at Virgin Music Group, he played a pivotal role in securing and managing relationships with high-profile artists and independent labels, working with artists such as Stephen Marley, Slum Village, Carla Morrison, Dax and more. With a background in both tech and sound, he's built tools that treat music not just as art but as a powerful business asset.His name is Jesse Flores, and in this episode, we'll be talking about what it really means for artists to own their sound, why marketing is part of the creative process, and how the right tools can help great music get the recognition it deserves.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – Jesse's Journey into the Music BusinessOur conversation starts off with Jesse's early memories of sound, particularly an unforgettable concert when he was a child. “It was my first concert ever,” he recalls. “I was seven years old, and it was the Jacksons' Victory Tour. Obviously, at the time, Michael Jackson was probably the biggest artist in the planet. And I was young, but I was a fan.” He shares his professional journey, from music student to music executive in Los Angeles, and how narrowly he avoided an early career pitfall. “I really had a good time to, you know, sit down and think about it and weigh the pros and cons,” he explains, recalling a job transfer that would've sent him across the country. “And, at the end of the day, I decided to stay in L.A., which was a blessing and the right decision because if I'd moved to Miami, I probably would have lost my job in the next year or two because they closed that office down.”(9:45) – Working with Independent ArtistsJesse tells us more about his work at Universal and what goes into building an up-and-coming musician's brand. “We had a team just nationwide of people where, you know, they bring them into our market and we were the experts in our region,” he says. “So we knew exactly where to take them, what stations made the most sense, what retailers were really supporting them, where we were selling the records.” He talks about his transition from Universal to Intercept records and explains how he's still leveraging his connections to help indie artists. “Any artist that was coming off their major label deal but still wanted to release music,” he tells us, “we gave them that opportunity to do that, and not only just put out their music and using our pipes, but also have major label services.”(13:00) – Rising Above the Digital NoiseJesse and I take a closer look at social media, and the double-edged sword that music platforms can represent for musicians who are just starting out. “Anybody can release music,” he says, “so there's just so much clutter out there, you kind of have to sift through it. And in order to rise above the noise, I think the key thing is to have a good distribution partner.” We discuss which platforms are the best choices for artists, and his strategies for helping bands find success. “Not everybody is gonna perform as well as some other platform,” he says. “One might have great success on YouTube, but not so much on Spotify and Apple Music. So what we want to do is sit down with the artists, figure out what they've done up to this point, and what we can do to really augment what they've been doing.”Episode SummaryJesse discusses his lifelong progression from music fan to music industry insider.His strategies for helping independent artists succeed via social media.We discuss whether live performances are still important in the digital age.Be sure to tune in for next week's episode as Jesse shares his thoughts on AI, why consistency is key for both new and established artists, and his tips for standing out from the musical crowd.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“In this age of AI and, you knew I was going to go here at some point, so how can an artist differentiate themselves now that AI can basically create music with the push of a button? Like, it's hard. It was hard before, and now we have this to worry about. I think you touched on it maybe indirectly earlier in the connection, the spirit of creating and being a human. I think it is the dopest superpower that we have, and I do believe that everyone has it. It's just, you know, what level it's in, but just because it's not, like, music or visual art or dance or something doesn't mean you're not creative.” – Jastin ArtisThis episode is the second half of my conversation with artist, producer, and creative sound leader and founder of A&R in Your Pocket Jastin Artis, as we talk about what musicians need to know when they're starting out as professionals, whether record deals still matter in the digital music scene, and how AI, from digital assistants to licensed voice cloning, is reshaping the industry.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – Navigating the Fine PrintWe start the second half of our conversation with a focus on some of the lingo of the music industry, such as PRO, short for performance rights organization, payments. “That's how you get paid royalties on the back end,” Jastin explains. “You might hear that phrase, right? For when your stuff is played on these different avenues and, you know, obviously streaming.” We talk about split sheets and how payments are divided in a group, and the importance of figuring things out ahead of time. “It's easy if it's just you, which I know most of us are often doing, right?” he says. “But you have your producer, maybe you have another songwriter, that's three people. You wanna make sure you have your equally splits or whatever share… you guys agree to. Do not do that after the song is out.”(13:13) - Creativity in the Age of AIThe conversation shifts to building the foundation for musical success early and the challenge of starting out in the industry. “There's people obviously we've seen in music that are A-list artists because they did have the team,” he tells us. “But if you talk to them in the beginning, they didn't know what they were doing. They felt like they could figure it out, and they did.” He shares how AI has changed his workflow and approach to music, and his confidence that the human touch isn't going away anytime soon. “We still have to just believe in, like, the human aspect of what we do,” Jastin says. “That can't ever go away. I don't care, regardless of what is happening now, what could happen. It just, and maybe that's just my belief, that's just where I'm gonna keep my eyes on the prize.”(28:55) - Human Connections in MusicOur discussion comes to a close as Jastin tells us how listeners can get in touch and what he's working on right now, including a leadership coaching program. “It's a 12-week program that's centered around being sync-ready,” he explains. “Like, that's a big thing that I'm leading with, and we'll continue now that I've seen how it works. And, I know I'm still learning too, but man, I'm getting paid for beats that I made in, like, 2006.” He also shares his latest musical successes, including his upcoming album. “There will be new music coming,” he says. “Probably not by the end of [2025], but… I'm working on my thirteenth album. That's kind of like, wow, I can't even believe I'm saying that.”Episode SummaryJasten shares his insights on forming a strong musical career foundation.Our discussion on how AI and the digital music scene has affected musicians.Jasten's thoughts on the necessity of human creativity amidst AI growth.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In the Big Apple today to chat with the smart and savvy talent agent Albert Bramante of Bramante Artists - and he covers it all when it comes to the present AND future state of the voiceover industry! Not only is he a hypnotherapist, he also holds a Ph.D in Clinical Psychology (his dissertation - "Correlation between Self-Esteem, Self-Efficacy, Personality, Fear of Success, and Self-Defeating Behaviors of Performing Artists" from Walden University), so with all that understanding of how a performer's brain works - along with years of agency experience - Bramante shares with us the concept of how to "get out of your head" at your next voiceover or acting audition (yup, it's a thing!); how the first step to success is building good relationships, what it means to 'book the room'; the future of AI and voiceovers and so much more. Definitely get his book "Rise Above The Script: Confronting Self Doubt and Mastering Self Sabotage for Performing Artists". Bring along your expressive selves and join us! About the Spotlight Conversations podcast:Tune in as I invite friends inside my cozy linoleum free recording studio to talk about all things media - radio, television, music, film, voiceovers, audiobooks, publishing - if guests are in the spotlight, we're talkin'! Refreshingly unscripted and unusually entertaining, listen in as each guest gets real about their careers in the entertainment biz, from where they started to how it's going. Settle into my swanky studio where drinks are on ice and the conversation starters are music + media - always a deal breaker for the rock and roll homemaker! Listen to Donna every night starting at 9 on Houston Radio Platinum, along with a special program she hosts every Tuesday and Thursday night at 10 called 'Late Night Music Stories'. Love the conversations? Follow @donnareedvo @spotlightconversations @rockandrollhomemaker New episodes drop every Tuesday. Social media links, website and more hereFollow and subscribe to my podcast hereBooth Announcer: Joe Szymanski ('Joe The Voice Guy')Theme Song Composer: Mark Sparrow, SongBird Studios...

John and Tina talk about how they would start a career in Voice Overs if they were starting over now.

About two million Guatemalans live in the US. But, half of those here lack legal status, and tens of thousands of Guatemalans are deported back to their country each year. Are the countries these migrants left prepared for an influx of returnees?  This episode, originally released in 2018, is part of the Making Contact Anniversary Capsule: celebrating 30 years of social justice journalism. The miniseries takes us from protests on the streets of Seattle to an Indiana family fighting for their daughter's gender affirming care. It explores a racial reckoning in the world of romance writers, and tells the story of border walls from Gaza to Arizona. These shows embody how Making Contact has been digging into the story beneath the story since 1994. Featuring: Carlos Lopez, Casa del Migrante Guatemala Martin, Juan Sebastian, Rodolfo, and Hicer – Guatemalans who have migrated and been deported, or who have attempted to migrate to the US Lisbeth Gramajo, Anthropologist at Rafael Landivar University Willie Barreno, Chef and Founder of Cafe Red Kat Fredy Lopez, San Pedro Credit Cooperative Don Julio, Q'anjobal Maya Elder Don Sebastian Gaspar, Business Owner Father Mauro Verzeletti, Director Casa del Migrante Guatemala and El Salvador Father Dionisio, Pastor of San Pedro Catholic Church Marvin Otzcoy, Guatemalan Fraternity of Northern Nevada Credits: Reporting made possible by a grant from FIJ— the Fund for Investigative Journalism. Voice Overs by Miguel Estrada, Claude Marks, Jesús Hermosillo, Joel Ulloa, Max Ferrin, Glenn Ontiveros, Ruxandra Guidi, Jonathan Lawson, and Chris Stehlik. Making Contact Team Host: Monica Lopez Episode Producer & Reporter: Maria Martin Executive Director: Jina Chung Engineer: Jeff Emtman Digital Media Marketing: Lissa Deonorain Music: "Assobio", Z Trigueiros "Saez", Z Trigueiros "Phased", Z Trigueiros "Fater Lee", Black Ant  (open) "Rise", Meydan (credits) Learn More:  Casa del Migrante – Guatemala La Cafe Red Kat La Cafe Red Kat II 'Nothing for us here': Deported Guatemalans plan to return to U.S. U.S. embassy cables warned against expelling 300,000 immigrants. Trump officials did it anyway. 'Claudia was a good girl. Why did they kill her?' From a Guatemalan village to death in Texas San Juan Ostuncalco llora a Claudia Patricia Gómez  

Comedic impressionist Dylisms is here. He has LOUDLY become one of the funniest voices in trail running by doing spot-on (and occasionally unhinged) impressions of the sport we all take way too seriously.We get into how he makes viral running videos using nothing but his phone, his car, and pure chaos, why he waited to run an ultra before posting running content, and how trail running compares to climbing, skating, and just… exercising for a really long time. Along the way, he drops impressions of commentators, influencers, philosophers, cops, firefighters, and anyone else who's wandered into the ultrarunning cinematic universe.We also talk about award season absurdity, influencer culture, $200 shirts with holes in them, farting during ultras, and whether trail running is actually a sport or just very committed cardio. This one goes fully off the rails in the best way.If you've ever thought “we might be taking this a little too seriously,” this episode is for you.Chapters00:00 Introduction to Dylisms and Impressions05:04 The Art of Voiceovers and Equipment Setup07:56 Favorite Impressions and Character Exploration10:51 Challenges in Impersonation and Method Acting13:39 Transitioning from Climbing to Running Content16:47 Community Reception and Content Creation Process19:55 Humor in Running and Climbing Culture22:46 Reflections on Storylines in Trail Running24:43 Trail Running: A Selfish Pursuit26:56 The Evolution of Running Culture29:36 Moth Tech and Running Fashion32:22 Impersonations and Humor in the Sport36:51 The Seriousness of Ultra Running40:56 Universal Basic Gel Allowance41:45 Closing Thoughts and ReflectionsSupport our Sponsors: Sawyer: https://sawyerdirect.net/Janji (code: Freeoutside): https://snp.link/a0bfb726CS Coffee: CSinstant.coffeeGarage Grown Gear: https://snp.link/db1ba8abSubscribe to Substack: http://freeoutside.substack.comSupport this content on patreon: HTTP://patreon.com/freeoutsideBuy my book "Free Outside" on Amazon: https://amzn.to/39LpoSFEmail me to buy a signed copy of my book, "Free Outside" at jeff@freeoutside.comWatch the movie about setting the record on the Colorado Trail: https://tubitv.com/movies/100019916/free-outsideWebsite: www.Freeoutside.comInstagram: thefreeoutsidefacebook: www.facebook.com/freeoutside#Trailrunning #Runningnews #Outdoors #Outdooradventure

Ron Howard wrote this is episode description! Thanks Ron!In the pirate studios Geoff, Mike, and Rich sat to discuss their thoughts on the 2003 sitcom Arrested Development. The story of the Bluth Family, Michel, GOB, Lindsey, and Buster, their parents Lucille and George, and their kids George Michael and Maeby. A tale of wealth and loss, trust and mistrust, about land and sea. But don't take my, Ron Howard's, word on it listen to the boys. It'll be fun. So grab some 3d Doritos, some Mountain Dew Livewire and fire up The Pirate Bay. Let's watching some Arrested Development how it was meant to be seen. On a tiny buffering screen. Hugs and Kisses, Ron Howard. The director. Arrested Development stars Jason Bateman, Will Arnett, Portia Di Rossi, Jessica Walter, David Cross, Alia Shawkat, Michael Cera, Tony Hale, and Jeffrey Tambor. Hosts:Geoff KerbisMax SingerRich Inman

John and Tina talk about what Artificial Intelligence means for Voice Actors.

Tina and John talk about people who should pursue voice overs in the modern era.

Dan, Manny, & Billy put the 2024 American Horror/Comedy/Action film ZombieCon Vol.1 to the ultimate test—THE NOSTALGIA TEST (NOW)! “I'd be like, ‘Yo mom, there's f***ing zombies.'” -Manny In a world where ridiculously predictable legacy sequels, horrible reboots, and half-assed IP superhero movies are suffocating the movie watching experience, indie movies are fighting the good fight to save cinema! ZombieCon Vol.1 is a fun-filled horror/comedy/action film that will become your next favorite midnight cult classic for every Halloween cosplay party. The boys dive into it and give it the ball-busting Nostalgia Test treatment. They celebrate this movie the only way 3 dudes from Long Island know how: TO ROAST THE HELL OUT OF IT! The talk about learning what cosplay cons are all about, the importance of character deaths in horror movies, the hilarious Pop-Punk soundtrack during kill scenes, and the fun of an indie Zombie movie. This is part 1 of a 2-parter on ZombieCon, so make sure to follow the podcast to hear the interview with the director Kyle Valle & writer/actor Erin Áine on December 16th. So, get your best friends over to the house, dress up like your favorite characters, and turn the ball busting up to level ten!   A group of cosplaying friends trigger a zombie apocalypse and are forced to traverse a zombie-infested Los Angeles to save their loved one. Trailer:  https://youtu.be/5J_wBWru-t8 Linktree: https://linktr.ee/ZombieCONVol1     Email us (thenostalgiatest@gmail.com) your thoughts, opinions, and topics for our next Nostalgia Test! Suggest A Test & Be Our Guest! We're always looking for a fun new topic for The Nostalgia Test. Hit the link above, tell us what you'd like to see tested, and be our guest for that episode!   Approximate Rundown 00:00 Introduction to Nostalgia Test Podcast 00:19 Meet the Hosts and Their Banter 01:59 Discussing the Movie: Zombie Con Volume One 03:22 Cosplay and Character Dynamics 06:43 Zombie Apocalypse Begins 10:01 Surviving the Zombie Attack 12:31 Analyzing the Characters and Plot 14:08 The Role of Cosplay in the Movie 17:30 Final Thoughts and Reflections 35:59 Parking Lot Scene Critique 36:25 Tunnel Chase and Map Loss 36:48 Weapon Bag and Zombie Strategy 37:21 Compton Zombie Scenario 37:38 Cage Scene and Predictable Jump scares 38:22 Sound Mix Issues and Troll Comments 38:59 Melons and Javier's Sacrifice 39:41 Zombie Transformation and Backstory Cuts 41:18 Voiceovers and Homeless Dude 41:48 Horror Movie Sacrifices and Character Arcs 44:29 Zombie Apocalypse and Pop Culture References 53:05 Indie Film Production and Nostalgia 01:01:48 Final Thoughts and Sequel Speculations   Book The Nostalgia Test Podcast Bring The Nostalgia Test Podcast's high energy fun and comedy on your podcast, to host your themed parties & special events!  The Nostalgia Test Podcast will create an unforgettable Nostalgic experience for any occasion because we are the party! We bring it 100% of the time! Email us at thenostalgiatest@gmail.com or fill out the form at this link. LET'S GET NOSTALGIC!       Keep up with all things The Nostalgia Test Podcast on Instagram | Substack | Discord | TikTok | Bluesky | YouTube | Facebook   The intro and outro music ('Neon Attack 80s') is by Emanmusic. The Lithology Brewing ad music ("Red, White, Black, & Blue") is by PEG and the Rejected

“If you're watching any video on how to get started on content for your business, for public speaking, anything like that, the microphone is always the number one thing, they say. And that should be a cue. It's not the phone and it's not a video camera. They say use your phone to get started, but buy a better mic and there's a reason that this matters so much to people.” – Nikolaj Kloch This episode is the second half of my conversation with founder of Thrivr Productions Nikolaj Kloch as we discuss what he's learned firsthand about sound since becoming a videographer, how AI is reshaping the way we use studio sound effects, and his number one on-site audio rule. As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that. (0:00:00) - The Power of Audio BrandingThe second half of our conversation picks up as Nikolaj tells us about some of the lessons he's had to learn by experience while working with sound, such as the hidden biases that have shaped recording equipment for decades. “Audio hardware and software have been set up for a man's voice, and I didn't realize this over the years,” he notes. “I had no idea about that, and there's a lot of intricacies like that which are just out in the industry that have been left over for a hundred years now, and you don't think how that ties back to history until you dive into it.” He tells us how he incorporates AI into his workflow and where he sees it taking the future of audio/video editing. “I think that's going to make incredible videography work,” he explains. “I think it's going to add another layer that you still need people behind it, I think we always will, but… it's going to be a great tool for us to have.”(0:14:05) - The Impact of Quality AudioAs our conversation comes to a close, Nikolaj shares his strategy for demonstrating the value of sound to skeptical clients. “Just showing them the difference between well-planned audio and something that is just basic, sounds bad, filmed with an iPhone that they're holding to their mouth and things like that,” he says. “If you show them the side-by-side, I think that's the easiest way to show them that the transformation is there.” He talks about his latest projects and how listeners can get in touch, and tells us what opened his eyes to the power of sound. “If you could sit down and watch a single video that shows the before and after,” he says, “it changed my view on audio entirely, and it's something that I always have... when I show these budgets to public speakers, conferences or businesses.” Episode SummaryThe importance of choosing – and properly setting up – the right audio equipment,How sound empowers everything from shaping a narrative to capturing brand synergy. Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting...

Tina and John talk about how your background, completely unrelated to voice overs, can help you in this industry.

Jim Hodges is an old friend from way back. I'm talking so far back that MP3 and MP4 weren't the dominant digital file type in those olden days when dinosaurs roamed the Earth. Jim Hodges is a retired Navy vet who crashed into the audiobook and recording market in a huge way. You gotta listen if you want to find out how, but I'll say that he dominated an entire niche market in the book recording industry. Not only that, but Jim has found ways to create multiple streams of income from his one thing.   Find Jim at https://jimhodgesaudiobooks.com/    Things mentioned in the show: Dan Miller https://amzn.to/3JbFgF7  Shark Tank https://amzn.to/4oCay7p    --- Click here to change your life- http://eepurl.com/gy5T3T   Hit me up for a one-on-one brainstorming session- https://militaryimagesproject.com/products/brainstorming-session-1-hour    Check out my Linktree for different ways to rock your world! https://linktr.ee/ruggeddad    Check out the sweet Hyper X mic I'm using. https://amzn.to/41AF4px    Check out my best-selling books: Rapid Skill Development 101- https://amzn.to/3J0oDJ0 Streams of Income with Ryan Reger- https://amzn.to/3SDhDHg Strangest Secret Challenge- https://amzn.to/3xiJmVO This page contains affiliate links. This means that if you click a link and buy one of the products on this page, I may receive a commission (at no extra cost to you!) This doesn't affect our opinions or our reviews. Everything we do is to benefit you as the reader, so all of our reviews are as honest and unbiased as possible. #passiveincome #sidehustle #cryptocurrency #richlife

What does it take to keep your voice—and your purpose—strong through every season of life? In this episode of Unstoppable Mindset, I sit down with my friend Bill Ratner, one of Hollywood's most recognized voice actors, best known as Flint from GI Joe. Bill's voice has carried him through radio, animation, and narration, but what stands out most is how he's used that same voice to serve others through storytelling, teaching, and grief counseling. Together, we explore the heart behind his work—from bringing animated heroes to life to standing on The Moth stage and helping people find healing through poetry. Bill shares lessons from his own journey, including losing both parents early, finding family in unexpected places, and discovering how creative expression can rebuild what life breaks down. We also reflect on 9/11, preparedness, and the quiet confidence that comes from trusting your training—whether you're a first responder, a performer, or just navigating the unknown. This conversation isn't just about performance; it's about presence. It's about using your story, your craft, and your compassion to keep moving forward—unstoppable, one voice at a time. Highlights: 00:31 – Hear the Flint voice and what it takes to bring animated characters to life. 06:57 – Learn why an uneven college path still led to a lifelong acting career. 11:50 – Understand how GI Joe became a team and a toy phenomenon that shaped culture. 15:58 – See how comics and cartoons boosted classroom literacy when used well. 17:06 – Pick up simple ways parents can spark reading through shared stories. 19:29 – Discover how early, honest conversations about death can model resilience. 24:09 – Learn to critique ads and media like a pro to sharpen your own performance. 36:19 – Follow the pivot from radio to voiceover and why specialization pays. 47:48 – Hear practical editing approaches and accessible tools that keep shows tight. 49:38 – Learn how The Moth builds storytelling chops through timed, judged practice. 55:21 – See how poetry—and poetry therapy—support grief work with students. 59:39 – Take notes on memoir writing, emotional management, and one-person shows. About the Guest: Bill Ratner is one of America's best known voice actors and author of poetry collections Lamenting While Doing Laps in the Lake (Slow Lightning Lit 2024,) Fear of Fish (Alien Buddha Press 2021,) To Decorate a Casket (Finishing Line Press 2021,) and the non-fiction book Parenting For The Digital Age: The Truth Behind Media's Effect On Children and What To Do About It (Familius Books 2014.) He is a 9-time winner of the Moth StorySLAM, 2-time winner of Best of The Hollywood Fringe Extension Award for Solo Performance, Best of the Net Poetry Nominee 2023 (Lascaux Review,) and New Millennium "America One Year From Now" Writing Award Finalist. His writing appears in Best Small Fictions 2021 (Sonder Press,) Missouri Review (audio,) Baltimore Review, Chiron Review, Feminine Collective, and other journals. He is the voice of "Flint" in the TV cartoon G.I. Joe, "Donnell Udina" in the computer game Mass Effect, the voice of Air Disasters on Smithsonian Channel, NewsNation, and network TV affiliates across the country. He is a committee chair for his union, SAG-AFTRA, teaches Voiceovers for SAG-AFTRA Foundation, Media Awareness for Los Angeles Unified School District, and is a trained grief counsellor. Member: Actors Equity Association, Screen Actors Guild-AFTRA, National Storytelling Network • https://billratner.com • @billratner Ways to connect with Bill: https://soundcloud.com/bill-ratner https://www.instagram.com/billratner/ https://twitter.com/billratner https://www.threads.net/@billratner https://billratner.tumblr.com https://www.youtube.com/@billratner/videos https://www.facebook.com/billratner.voiceover.author https://bsky.app/profile/bilorat.bsky.social About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes: Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us.   Michael Hingson ** 01:21 Well on a gracious hello to you, wherever you may be, I am your host. Mike hingson, and you are listening to unstoppable mindset. Today, we get to have a voice actor, person, Bill Ratner, who you want to know who Bill Radnor is, go back and watch the old GI Joe cartoons and listen to the voice of Flint.   Bill Ratner ** 01:42 All right. Lady Jay, you better get your battle gear on, because Cobra is on their way. And I can't bring up the Lacher threat weapon system. We got to get out of here. Yo, Joe,   Michael Hingson ** 01:52 there you go. I rest my case Well, Bill, welcome to unstoppable mindset.   Bill Ratner ** 02:00 We can't rest now. Michael, we've just begun. No, we've just begun.   Michael Hingson ** 02:04 We got to keep going here. Well, I'm really glad that you're here. Bill is another person who we inveigled to get on unstoppable mindset with the help of Walden Hughes. And so that means we can talk about Walden all we want today. Bill just saying, oh goodness. And I got a lot to say. Let me tell you perfect, perfect. Bring it on. So we are really grateful to Walden, although I hope he's not listening. We don't want to give him a big head. But no, seriously, we're really grateful. Ah, good point.   Bill Ratner ** 02:38 But his posture, oddly enough, is perfect.   Michael Hingson ** 02:40 Well, there you go. What do you do? He practiced. Well, anyway, we're glad you're here. Tell us about the early bill, growing up and all that stuff. It's always fun to start a good beginning.   Bill Ratner ** 02:54 Well, I was a very lucky little boy. I was born in Des Moines, Iowa in 1947 to two lovely people, professionals, both with master's degree out at University of Chicago. My mother was a social worker. My father had an MBA in business. He was managing editor of Better Homes and Gardens magazine. So I had the joy of living in a better home and living in a garden.   Michael Hingson ** 03:21 My mother. How long were you in Des Moines?   Bill Ratner ** 03:24 Five and a half years left before my sixth birthday. My dad got a fancy job at an ad agency in Minneapolis, and had a big brother named Pete and big handsome, curly haired boy with green eyes. And moved to Minneapolis, Minnesota, and was was brought up there.   Michael Hingson ** 03:45 Wow. So you went to school there and and chased the girls and all that stuff.   Bill Ratner ** 03:54 I went to school there at Blake School for Boys in Hopkins, Minnesota. Couldn't chase the girls day school, but the girls we are allowed to dance with certainly not chase. Michael was at woodhue dancing school, the Northrop girls from Northrop girls school and the Blake boys were put together in eighth grade and taught the Cha Cha Cha, the waltz, the Charleston, and we danced together, and the girls wore white gloves, and we sniffed their perfume, and we all learned how to be lovers when we were 45   Michael Hingson ** 04:37 There you are. Well, as long as you learned at some point, that's a good start.   Bill Ratner ** 04:44 It's a weird generation. Michael,   Michael Hingson ** 04:46 I've been to Des Moines before. I was born in Chicago, but moved out to California when I was five, but I did some work with the National Federation of the Blind in the mid 19. 1970s 1976 into 1978 so spent time at the Iowa Commission for the Blind in Des Moines, which became a top agency for the Blind in well, the late 50s into the to the 60s and so on. So   Bill Ratner ** 05:15 both my parents are from Chicago. My father from the south side of Chicago, 44th and Kenzie, which was a Irish, Polish, Italian, Jewish, Ukrainian neighborhood. And my mother from Glencoe, which was a middle class suburb above Northwestern University in Evanston.   Michael Hingson ** 05:34 I Where were you born? 57th and union, north, south side, no, South   Bill Ratner ** 05:42 57th union is that? Is that west of Kenzie?   Michael Hingson ** 05:46 You know, I don't remember the geography well enough to know, but I know that it was, I think, Mount Sinai Hospital where I was born. But it was, it's, it's, it's a pretty tough neighborhood today. So I understand,   Bill Ratner ** 06:00 yeah, yeah, my it was tough, then it's tough now,   Michael Hingson ** 06:03 yeah, I think it's tougher, supposedly, than it was. But we lived there for five years, and then we we moved to California, and I remember some things about Chicago. I remember walking down to the local candy store most days, and had no problem doing that. My parents were told they should shut me away at a home somewhere, because no blind child could ever grow up to amount to anything. And my parents said, You guys are you're totally wrong. And they brought me up with that attitude. So, you   Bill Ratner ** 06:32 know who said that the school says school so that   Michael Hingson ** 06:35 doctors doctors when they discovered I was blind with the   Bill Ratner ** 06:38 kid, goodness gracious, horrified.   Michael Hingson ** 06:44 Well, my parents said absolutely not, and they brought me up, and they actually worked with other parents of premature kids who became blind, and when kindergarten started in for us in in the age of four, they actually had a special kindergarten class for blind kids at the Perry School, which is where I went. And so I did that for a year, learn braille and some other things. Then we moved to California, but yeah, and I go back to Chicago every so often. And when I do nowadays, they I one of my favorite places to migrate in Chicago is Garrett Popcorn.   Bill Ratner ** 07:21 Ah, yes, with caramel corn, regular corn, the   Michael Hingson ** 07:25 Chicago blend, which is a mixture, yeah, the Chicago blend is cheese corn, well, as it is with caramel corn, and they put much other mozzarella on it as well. It's really good.   Bill Ratner ** 07:39 Yeah, so we're on the air. Michael, what do you call your what do you call your program? Here I am your new friend, and I can't even announce your program because I don't know   Michael Hingson ** 07:48 the name, unstoppable mindset. This   Bill Ratner ** 07:51 is unstoppable mindset.   Michael Hingson ** 07:56 We're back. Well, we're back already. We're fast. So you, you, you moved off elsewhere, out of Des Moines and all that. And where did you go to college?   Bill Ratner ** 08:09 Well, this is like, why did you this is, this is a bit like talking about the Vietnam War. Looking back on my college career is like looking back on the Vietnam War series, a series of delusions and defeats. By the time I the time i for college, by the time I was applying for college, I was an orphan, orphan, having been born to fabulous parents who died too young of natural causes. So my grades in high school were my mediocre. I couldn't get into the Ivy Leagues. I got into the big 10 schools. My stepmother said, you're going to Michigan State in East Lansing because your cousin Eddie became a successful realtor. And Michigan State was known as mu u it was the most successful, largest agriculture college and university in the country. Kids from South Asia, China, Northern Europe, Southern Europe, South America all over the world came to Michigan State to study agricultural sciences, children of rich farmers all over the world and middle class farmers all over the world, and a huge police science department. Part of the campus was fenced off, and the young cadets, 1819, 20 years old, would practice on the rest of the student body, uniformed with hats and all right, excuse me, young man, we're just going to get some pizza at eight o'clock on Friday night. Stand against your car. Hands in your car. I said, Are you guys practicing again? Shut up and spread your legs. So that was that was Michigan State, and even though both my parents had master's degrees, I just found all the diversions available in the 1960s to be too interesting, and was not invited. Return after my sophomore year, and in order to flunk out of a big 10 University, and they're fine universities, all of them, you have to be either really determined or not so smart, not really capable of doing that level of study in undergraduate school. And I'd like to think that I was determined. I used to show up for my exams with a little blue book, and the only thing I would write is due to lack of knowledge, I am unable to complete this exam, sign Bill ranter and get up early and hand it in and go off. And so what was, what was left for a young man like that was the theater I'd seen the great Zero Mostel when I was 14 years old and on stage live, he looked just like my father, and he was funny, and if I Were a rich man, and that's the grade zero must tell. Yeah, and it took about five, no, it took about six, seven years to percolate inside my bread and my brain. In high school, I didn't want to do theater. The cheerleaders and guys who I had didn't happen to be friends with or doing theater. I took my girlfriends to see plays, but when I was 21 I started acting, and I've been an actor ever since. I'm a committee chair on the screen actors guild in Hollywood and Screen Actors Guild AFTRA, and work as a voice actor and collect my pensions and God bless the union.   Michael Hingson ** 11:44 Well, hey, as long as it works and you're making progress, you know you're still with it, right?   Bill Ratner ** 11:53 That's the that's the point. There's no accounting for taste in my business. Michael, you work for a few different broadcast entities at my age. And it's, you know, it's younger people. It's 18 to 3418 years to 34 years old is the ideal demographic for advertisers, Ford, Motor Company, Dove soap, Betty, Crocker, cake mixes and cereals, every conceivable product that sold online or sold on television and radio. This is my this is my meat, and I don't work for religion. However, if a religious organization calls, I call and say, I I'm not, not qualified or not have my divinity degree in order to sell your church to the public?   Michael Hingson ** 12:46 Yeah, yeah. Well, I, I can understand that. But you, you obviously do a lot, and as we talked about, you were Flint and GI Joe, which is kind of cool.   Bill Ratner ** 13:01 Flynn GI Joe was very cool. Hasbro Corporation, which was based in Providence, Rhode Island, had a huge success with GI Joe, the figure. The figure was about 11 and a half inches tall, like a Barbie, and was at first, was introduced to the public after the Korean War. There is a comic book that was that was also published about GI Joe. He was an individual figure. He was a figure, a sort of mythic cartoon figure during World War Two, GI Joe, generic American soldier, fighting man and but the Vietnam war dragged on for a long time, and the American buying public or buying kids toys got tired of GI Joe, got tired of a military figure in their household and stopped buying. And when Nixon ended the Vietnam War, or allotted to finish in 1974 Hasbro was in the tank. It's got its stock was cheap, and executives are getting nervous. And then came the Great George Lucas in Star Wars, who shrank all these action figures down from 11 and a half inches to three and a half inches, and went to China and had Chinese game and toy makers make Star Wars toys, and began to earn billions and billions dollars. And so Hasbro said, let's turn GI Joe into into a team. And the team began with flint and Lady J and Scarlett and Duke and Destro and cover commander, and grew to 85 different characters, because Hasbro and the toy maker partners could create 85 different sets of toys and action figures. So I was actor in this show and had a good time, and also a purveyor of a billion dollar industry of American toys. And the good news about these toys is I was at a conference where we signed autographs the voice actors, and we have supper with fans and so on. And I was sitting next to a 30 year old kid and his parents. And this kid was so knowledgeable about pop culture and every conceivable children's show and animated show that had ever been on the screen or on television. I turned to his mother and sort of being a wise acre, said, So ma'am, how do you feel about your 30 year old still playing with GI Joe action figures? And she said, Well, he and I both teach English in the Pittsburgh, Pennsylvania school system, and last year, the literacy level of my ninth graders was 50% 50% of those kids could not read in ninth grade. So I asked the principal if I could borrow my son's GI Joe, action figures, comic books and VHS tapes, recordings of the shows from TV. And he said, Sure, whatever you want to try. And so she did, and she played the video tapes, and these kids were thrilled. They'd never seen a GI Joe cartoon in class before. Passed out the comic books, let him read comics. And then she said, Okay, you guys. And passed out notebooks and pens and pencils, and said, I want you guys to make up some some shows, some GI Joe shows. And so they said, Yeah, we're ready. All right, Cobra, you better get into the barber shop, because the barber bill is no longer there and the fire engines are in the way. And wait a minute, there's a dog in the street. And so they're making this up, using their imagination, doing their schoolwork, by coming up with scenarios, imaginary fam fan fiction for GI Joe and she raised the literacy level in her classroom by 50% that year, by the end of that year, so, so that was the only story that I've ever heard about the sort of the efficacy of GI Joe, other than, you know, kids play with them. Do they? Are they shooting each other all the time? I certainly hope not. I hope not. Are they using the action figures? Do they strip their guns off and put them in a little, you know, stub over by the side and and have them do physical battle with each other, or have them hump the woods, or have them climb the stairs, or have them search the trees. Who knows what kids do? Same with same with girls and and Barbies. Barbie has been a source of fun and creativity for lots of girls, and the source of of worry and bother to a lot of parents as   Michael Hingson ** 17:54 well. Well, at the same time, though, when kids start to react and relate to some of these things. It's, it's pretty cool. I mean, look what's happened with the whole Harry Potter movement and craze. Harry Potter has probably done more in the last 20 or 25 years to promote reading for kids than most anything else, and   Bill Ratner ** 18:17 that's because it's such a good series of books. I read them to my daughters, yeah. And the quality of writing. She was a brilliant writer, not only just the stories and the storytelling, which is fun to watch in the movies, and you know, it's great for a parent to read. If there are any parents listening, I don't care how old your kids are. I don't care if they're 15. Offer to read to them. The 15 year old might, of course, say mom, but anybody younger than that might say either, all right, fine, which is, which means you better do it or read, read a book. To me, sure, it's fun for the parent, fun for the kid, and it makes the child a completely different kind of thinker and worker and earner.   Michael Hingson ** 19:05 Well, also the people who they got to read the books for the recordings Stephen Fry and in the US here, Jim Dale did such an incredible job as well. I've, I've read the whole Harry Potter series more than once, because I just enjoy them, and I enjoy listening to the the voices. They do such a good job. Yeah. And of course, for me, one of the interesting stories that I know about Jim Dale reading Harry Potter was since it was published by Scholastic he was actually scheduled to do a reading from one of the Harry from the new Harry Potter book that was coming out in 2001 on September 11, he was going to be at Scholastic reading. And of course, that didn't happen because of of everything that did occur. So I don't know whether I'm. I'm assuming at some point a little bit later, he did, but still he was scheduled to be there and read. But it they are there. They've done so much to help promote reading, and a lot of those kinds of cartoons and so on. Have done some of that, which is, which is pretty good. So it's good to, you know, to see that continue to happen. Well, so you've written several books on poetry and so on, and I know that you you've mentioned more than once grief and loss. How come those words keep coming up?   Bill Ratner ** 20:40 Well, I had an unusual childhood. Again. I mentioned earlier how, what a lucky kid I was. My parents were happy, educated, good people, not abusers. You know, I don't have a I don't have horror stories to tell about my mother or my father, until my mother grew sick with breast cancer and and it took about a year and a half or two years to die when I was seven years old. The good news is, because she was a sensitive, educated social worker, as she was actually dying, she arranged a death counseling session with me and my older brother and the Unitarian minister who was also a death counselor, and whom she was seeing to talk about, you know, what it was like to be dying of breast cancer with two young kids. And at this session, which was sort of surprised me, I was second grade, came home from school. In the living room was my mother and my brother looking a little nervous, and Dr Carl storm from the Unitarian Church, and she said, you know, Dr storm from church, but he's also my therapist. And we talk about my illness and how I feel, and we talk about how much I love you boys, and talk about how I worry about Daddy. And this is what one does when one is in crisis. That was a moment that was not traumatic for me. It's a moment I recalled hundreds of times, and one that has been a guiding light through my life. My mother's death was very difficult for my older brother, who was 13 who grew up in World War Two without without my father, it was just him and my mother when he was off in the Pacific fighting in World War Two. And then I was born after the war. And the loss of a mother in a family is like the bottom dropping out of a family. But luckily, my dad met a woman he worked with a highly placed advertising executive, which was unusual for a female in the 1950s and she became our stepmother a year later, and we had some very lovely, warm family years with her extended family and our extended family and all of us together until my brother got sick, came down with kidney disease a couple of years before kidney dialysis was invented, and a couple of years before kidney transplants were done, died at 19. Had been the captain of the swimming team at our high school, but did a year in college out in California and died on Halloween of 1960 my father was 51 years old. His eldest son had died. He had lost his wife six years earlier. He was working too hard in the advertising industry, successful man and dropped out of a heart attack 14th birthday. Gosh, I found him unconscious on the floor of our master bathroom in our house. So my life changed. I My life has taught me many, many things. It's taught me how the defense system works in trauma. It's taught me the resilience of a child. It's taught me the kindness of strangers. It's taught me the sadness of loss.   Michael Hingson ** 24:09 Well, you, you seem to come through all of it pretty well. Well, thank you. A question behind that, just an observation, but, but you do seem to, you know, obviously, cope with all of it and do pretty well. So you, you've always liked to be involved in acting and so on. How did you actually end up deciding to be a voice actor?   Bill Ratner ** 24:39 Well, my dad, after he was managing editor of Better Homes and Gardens magazine in Des Moines for Meredith publishing, got offered a fancy job as executive vice president of the flower and mix division for Campbell within advertising and later at General Mills Corporation. From Betty Crocker brand, and would bring me to work all the time, and would sit with me, and we'd watch the wonderful old westerns that were on prime time television, rawhide and Gunsmoke and the Virginian and sure   Michael Hingson ** 25:15 and all those. Yeah, during   Bill Ratner ** 25:17 the commercials, my father would make fun of the commercials. Oh, look at that guy. And number one, son, that's lousy acting. Number two, listen to that copy. It's the dumbest ad copy I've ever seen. The jingles and and then he would say, No, that's a good commercial, right there. And he wasn't always negative. He would he was just a good critic of advertising. So at a very young age, starting, you know, when we watch television, I think the first television ever, he bought us when I was five years old, I was around one of the most educated, active, funny, animated television critics I could hope to have in my life as a 56789, 1011, 12 year old. And so when I was 12, I became one of the founding members of the Brotherhood of radio stations with my friends John Waterhouse and John Barstow and Steve gray and Bill Connors in South Minneapolis. I named my five watt night kit am transmitter after my sixth grade teacher, Bob close this is wclo stereo radio. And when I was in sixth grade, I built myself a switch box, and I had a turntable and I had an intercom, and I wired my house for sound, as did all the other boys in the in the B, O, R, S, and that's brotherhood of radio stations. And we were guests on each other's shows, and we were obsessed, and we would go to the shopping malls whenever a local DJ was making an appearance and torture him and ask him dumb questions and listen obsessively to American am radio. And at the time for am radio, not FM like today, or internet on your little radio tuner, all the big old grandma and grandpa radios, the wooden ones, were AM, for amplitude modulated. You could get stations at night, once the sun went down and the later it got, the ionosphere would lift and the am radio signals would bounce higher and farther. And in Minneapolis, at age six and seven, I was able to to listen to stations out of Mexico and Texas and Chicago, and was absolutely fascinated with with what was being put out. And I would, I would switch my brother when I was about eight years old, gave me a transistor radio, which I hid under my bed covers. And at night, would turn on and listen for, who knows, hours at a time, and just tuning the dial and tuning the dial from country to rock and roll to hit parade to news to commercials to to agric agriculture reports to cow crossings in Kansas and grain harvesting and cheese making in Wisconsin, and on and on and on that made up the great medium of radio that was handing its power and its business over to television, just as I was growing As a child. Fast, fascinating transition   Michael Hingson ** 28:18 and well, but as it was transitioning, how did that affect you?   Bill Ratner ** 28:26 It made television the romantic, exciting, dynamic medium. It made radio seem a little limited and antiquated, and although I listened for environment and wasn't able to drag a television set under my covers. Yeah, and television became memorable with with everything from actual world war two battle footage being shown because there wasn't enough programming to 1930s Warner Brothers gangster movies with James Cagney, Edward G   Michael Hingson ** 29:01 Robinson and yeah   Bill Ratner ** 29:02 to all the sitcoms, Leave It to Beaver and television cartoons and on and on and on. And the most memorable elements to me were the personalities, and some of whom were invisible. Five years old, I was watching a Kids program after school, after kindergarten. We'll be back with more funny puppets, marionettes after this message and the first words that came on from an invisible voice of this D baritone voice, this commercial message will be 60 seconds long, Chrysler Dodge for 1954 blah, blah, blah, blah, blah. And I watched hypnotized, hypnotized as a 1953 dodge drove across the screen with a happy family of four waving out the window. And at the end of the commercial, I ran into the kitchen said, Mom, mom, I know what a minute. Is, and it was said, it had suddenly come into my brain in one of those very rare and memorable moments in a person's life where your brain actually speaks to you in its own private language and says, Here is something very new and very true, that 60 seconds is in fact a minute. When someone says, See you in five minutes, they mean five times that, five times as long as that. Chrysler commercial, five times 60. That's 300 seconds. And she said, Did you learn it that that on T in kindergarten? And I said, No, I learned it from kangaroo Bob on TV, his announcer, oh, kangaroo Bob, no, but this guy was invisible. And so at five years of age, I was aware of the existence of the practice of the sound, of the magic of the seemingly unlimited access to facts, figures, products, brand names that these voices had and would say on the air in This sort of majestic, patriarchal way,   Michael Hingson ** 31:21 and just think 20 years later, then you had James Earl Jones,   Bill Ratner ** 31:26 the great dame. James Earl Jones, father was a star on stage at that time the 1950s James Earl Jones came of age in the 60s and became Broadway and off Broadway star.   Michael Hingson ** 31:38 I got to see him in Othello. He was playing Othello. What a powerful performance. It was   Bill Ratner ** 31:43 wonderful performer. Yeah, yeah. I got to see him as Big Daddy in Canada, Hot Tin Roof, ah, live and in person, he got front row seats for me and my family.   Michael Hingson ** 31:53 Yeah, we weren't in the front row, but we saw it. We saw it on on Broadway,   Bill Ratner ** 31:58 the closest I ever got to James Earl Jones. He and I had the same voice over agent, woman named Rita vinari of southern Barth and benare company. And I came into the agency to audition for Doritos, and I hear this magnificent voice coming from behind a closed voiceover booth, saying, with a with a Spanish accent, Doritos. I thought that's James Earl Jones. Why is he saying burritos? And he came out, and he bowed to me, nodded and smiled, and I said, hello and and the agent probably in the booth and shut the door. And she said, I said, that was James Earl Jones. What a voice. What she said, Oh, he's such a nice man. And she said, but I couldn't. I was too embarrassed. I was too afraid to stop him from saying, Doritos. And it turns out he didn't get the gig. So it is some other voice actor got it because he didn't say, had he said Doritos with the agent froze it froze up. That was as close as I ever got to did you get the gig? Oh goodness no,   Michael Hingson ** 33:01 no, you didn't, huh? Oh, well, well, yeah. I mean, it was a very, it was, it was wonderful. It was James Earl Jones and Christopher Plummer played Iago. Oh, goodness, oh, I know. What a what a combination. Well, so you, you did a lot of voiceover stuff. What did you do regarding radio moving forward? Or did you just go completely out of that and you were in TV? Or did you have any opportunity   Bill Ratner ** 33:33 for me to go back at age 15, my brother and father, who were big supporters of my radio. My dad would read my W, C, l, o, newsletter and need an initial, an excellent journalism son and my brother would bring his teenage friends up. He'd play the elderly brothers, man, you got an Elvis record, and I did. And you know, they were, they were big supporters for me as a 13 year old, but when I turned 14, and had lost my brother and my father, I lost my enthusiasm and put all of my radio equipment in a box intended to play with it later. Never, ever, ever did again. And when I was about 30 years old and I'd done years of acting in the theater, having a great time doing fun plays and small theaters in Minneapolis and South Dakota and and Oakland, California and San Francisco. I needed money, so I looked in the want ads and saw a job for telephone sales, and I thought, Well, I used to love the telephone. I used to make phony phone calls to people all the time. Used to call funeral homes. Hi Carson, funeral I help you. Yes, I'm calling to tell you that you have a you have a dark green slate tile. Roof, isn't that correct? Yes. Well, there's, there's a corpse on your roof. Lady for goodness sake, bring it down and we laugh and we record it and and so I thought, Well, gee, I used to have a lot of fun with the phone. And so I called the number of telephone sales and got hired to sell magazine subscriptions and dinner tickets to Union dinners and all kinds of things. And then I saw a new job at a radio station, suburban radio station out in Walnut Creek, California, a lovely Metro BART train ride. And so I got on the BART train, rode out there and walked in for the interview, and was told I was going to be selling small advertising packages on radio for the station on the phone. And so I called barber shops and beauty shops and gas stations in the area, and one guy picked up the phone and said, Wait a minute, wait a minute. Wait a minute. Are you on the radio right now? And I said, No, I'm just I'm in the sales room. Well, maybe you should be. And he slams the phone on me. He didn't want to talk to me anymore. It wasn't interested in buying advertising. I thought, gee. And I told somebody at the station, and they said, Well, you want to be in the radio? And he went, Yeah, I was on the radio when I was 13. And it just so happened that an older fellow was retiring from the 10am to 2pm slot. K I S King, kiss 99 and KD FM, Pittsburgh, California. And it was a beautiful music station. It was a music station. Remember, old enough will remember music that used to play in elevators that was like violin music, the Percy faith orchestra playing a Rolling Stone song here in the elevator. Yes, well, that's exactly what we played. And it would have been harder to get a job at the local rock stations because, you know, they were popular places. And so I applied for the job, and   Michael Hingson ** 37:06 could have lost your voice a lot sooner, and it would have been a lot harder if you had had to do Wolfman Jack. But that's another story.   Bill Ratner ** 37:13 Yeah, I used to listen to Wolf Man Jack. I worked in a studio in Hollywood. He became a studio. Yeah, big time.   Michael Hingson ** 37:22 Anyway, so you you got to work at the muzack station, got   Bill Ratner ** 37:27 to work at the muzack station, and I was moving to Los Angeles to go to a bigger market, to attempt to penetrate a bigger broadcast market. And one of the sales guys, a very nice guy named Ralph pizzella said, Well, when you get to La you should study with a friend of mine down to pie Troy, he teaches voiceovers. I said, What are voice overs? He said, You know that CVS Pharmacy commercial just carted up and did 75 tags, available in San Fernando, available in San Clemente, available in Los Angeles, available in Pasadena. And I said, Yeah. He said, Well, you didn't get paid any extra. You got paid your $165 a week. The guy who did that commercial for the ad agency got paid probably 300 bucks, plus extra for the tags, that's voiceovers. And I thought, why? There's an idea, what a concept. So he gave me the name and number of old friend acquaintance of his who he'd known in radio, named Don DiPietro, alias Johnny rabbit, who worked for the Dick Clark organization, had a big rock and roll station there. He'd come to LA was doing voiceovers and teaching voiceover classes in a little second story storefront out of the San Fernando Valley in Los Angeles. So I signed up for his class, and he was an experienced guy, and he liked me, and we all had fun, and I realized I was beginning to study like an actor at 1818, who goes to New York or goes to Los Angeles or Chicago or Atlanta or St Louis to act in the big theaters, and starts acting classes and realizes, oh my goodness, these people are truly professionals. I don't know how to do what they do. And so for six years, I took voice over classes, probably 4050, nights a year, and from disc jockeys, from ex show hosts, from actors, from animated cartoon voices, and put enough time in to get a degree in neurology in medical school. And worked my way up in radio in Los Angeles and had a morning show, a lovely show with a wonderful news man named Phil Reed, and we talked about things and reviewed movies and and played a lot of music. And then I realized, wait a minute, I'm earning three times the money in voiceovers as I am on the radio, and I have to get up at 430 in the morning to be on the radio. Uh, and a wonderful guy who was Johnny Carson's staff announcer named Jack angel said, You're not still on radio, are you? And I said, Well, yeah, I'm working in the morning. And Ka big, get out of there. Man, quit. Quit. And I thought, well, how can I quit? I've always wanted to be a radio announcer. And then there was another wonderful guy on the old am station, kmpc, sweet Dick Whittington. Whittington, right? And he said at a seminar that I went to at a union voice over training class, when you wake up at four in the morning and you swing your legs over the bed and your shoes hit the floor, and you put your head in your hands, and you say to yourself, I don't want to do this anymore. That's when you quit radio. Well, that hadn't happened to me. I was just getting up early to write some comedy segments and on and on and on, and then I was driving around town all day doing auditions and rented an ex girlfriend's second bedroom so that I could nap by myself during the day, when I had an hour in and I would as I would fall asleep, I'd picture myself every single day I'm in a dark voiceover studio, a microphone Is before me, a music stand is before the microphone, and on it is a piece of paper with advertising copy on it. On the other side of the large piece of glass of the recording booth are three individuals, my employers, I begin to read, and somehow the text leaps off the page, streams into my eyes, letter for letter, word for word, into a part of my back brain that I don't understand and can't describe. It is processed in my semi conscious mind with the help of voice over training and hope and faith, and comes out my mouth, goes into the microphone, is recorded in the digital recorder, and those three men, like little monkeys, lean forward and say, Wow, how do you do that? That was my daily creative visualization. Michael, that was my daily fantasy. And I had learned that from from Dale Carnegie, and I had learned that from Olympic athletes on NBC TV in the 60s and 70s, when the announcer would say, this young man you're seeing practicing his high jump is actually standing there. He's standing stationary, and the bouncing of the head is he's actually rehearsing in his mind running and running and leaping over the seven feet two inch bar and falling into the sawdust. And now he's doing it again, and you could just barely see the man nodding his head on camera at the exact rhythm that he would be running the 25 yards toward the high bar and leaping, and he raised his head up during the imaginary lead that he was visualizing, and then he actually jumped the seven foot two inches. That's how I learned about creative visualization from NBC sports on TV.   Michael Hingson ** 43:23 Channel Four in Los Angeles. There you go. Well, so you you broke into voice over, and that's what you did.   Bill Ratner ** 43:38 That's what I did, darn it, I ain't stopping now, there's a wonderful old actor named Bill Irwin. There two Bill Irwin's one is a younger actor in his 50s or 60s, a brilliant actor from Broadway to film and TV. There's an older William Irwin. They also named Bill Irwin, who's probably in his 90s now. And I went to a premiere of a film, and he was always showing up in these films as The senile stock broker who answers the phone upside down, or the senile board member who always asks inappropriate questions. And I went up to him and I said, you know, I see you in everything, man. I'm 85 years old. Some friends and associates of mine tell me I should slow down. I only got cast in movies and TV when I was 65 I ain't slowing down. If I tried to slow down at 85 I'd have to stop That's my philosophy. My hero is the great Don Pardo, the late great   Michael Hingson ** 44:42 for Saturday Night Live and Jeopardy   Bill Ratner ** 44:45 lives starring Bill Murray, Gilder Radner, and   Michael Hingson ** 44:49 he died for Jeopardy before that,   Bill Ratner ** 44:52 yeah, died at 92 with I picture him, whether it probably not, with a microphone and. His hand in his in his soundproof booth, in his in his garage, and I believe he lived in Arizona, although the show was aired and taped in New York, New York, right where he worked for for decades as a successful announcer. So that's the story.   Michael Hingson ** 45:16 Michael. Well, you know, I miss, very frankly, some of the the the days of radio back in the 60s and 70s and so on. We had, in LA what you mentioned, Dick Whittington, Dick whittinghill on kmpc, Gary Owens, you know, so many people who were such wonderful announcers and doing some wonderful things, and radio just isn't the same anymore. It's gone. It's   Bill Ratner ** 45:47 gone to Tiktok and YouTube. And the truth is, I'm not gonna whine about Tiktok or YouTube, because some of the most creative moments on camera are being done on Tiktok and YouTube by young quote influencers who hire themselves out to advertisers, everything from lipstick. You know,   Speaker 1 ** 46:09 when I went to a party last night was just wild and but this makeup look, watch me apply this lip remover and blah, blah, blah, blah, blah, no, I have no lip.   Bill Ratner ** 46:20 You know, these are the people with the voices. These are the new voices. And then, of course, the faces. And so I would really advise before, before people who, in fact, use the internet. If you use the internet, you can't complain if you use the internet, if you go to Facebook or Instagram, or you get collect your email or Google, this or that, which most of us do, it's handy. You can't complain about tick tock, tick tock, tick tock. You can't complain about tick tock or YouTube, because it's what the younger generation is using, and it's what the younger generation advertisers and advertising executives and creators and musicians and actors are using to parade before us, as Gary Owens did, as Marlon Brando did, as Sarah Bernhardt did in the 19 so as all as you do, Michael, you're a parader. You're the head of the parade. You've been in on your own float for years. I read your your bio. I don't even know why you want to waste a minute talking to me for goodness sakes.   Michael Hingson ** 47:26 You know, the one thing about podcasts that I like over radio, and I did radio at kuci for seven years when I was in school, what I really like about podcasts is they're not and this is also would be true for Tiktok and YouTube. Primarily Tiktok, I would would say it isn't as structured. So if we don't finish in 60 minutes, and we finish in 61 minutes, no one's gonna shoot us.   Bill Ratner ** 47:53 Well, I beg to differ with you. Now. I'm gonna start a fight with you. Michael, yeah, we need conflict in this script. Is that it The Tick Tock is very structured. Six. No,   Michael Hingson ** 48:03 no, I understand that. I'm talking about podcasts,   Bill Ratner ** 48:07 though, but there's a problem. We gotta Tone It Up. We gotta pick it up. We gotta there's a lot of and I listen to what are otherwise really bright, wonderful personalities on screen, celebrities who have podcasts and the car sucks, and then I had meatballs for dinner, haha. And you know what my wife said? Why? You know? And there's just too much of that. And,   Michael Hingson ** 48:32 oh, I understand, yeah. I mean, it's like, like anything, but I'm just saying that's one of the reasons I love podcasting. So it's my way of continuing what I used to do in radio and having a lot of fun doing it   Bill Ratner ** 48:43 all right, let me ask you. Let me ask you a technical and editorial question. Let me ask you an artistic question. An artist, can you edit this podcast? Yeah. Are you? Do you plan to Nope.   Michael Hingson ** 48:56 I think conversations are conversations, but there is a but, I mean,   Bill Ratner ** 49:01 there have been starts and stops and I answer a question, and there's a long pause, and then, yeah, we can do you edit that stuff   Michael Hingson ** 49:08 out. We do, we do, edit some of that out. And I have somebody that that that does a lot of it, because I'm doing more podcasts, and also I travel and speak, but I can edit. There's a program called Reaper, which is really a very sophisticated   Bill Ratner ** 49:26 close up spaces. You   Michael Hingson ** 49:28 can close up spaces with it, yes, but the neat thing about Reaper is that somebody has written scripts to make it incredibly accessible for blind people using screen readers.   Bill Ratner ** 49:40 What does it do? What does it do? Give me the elevator pitch.   Michael Hingson ** 49:46 You've seen some of the the programs that people use, like computer vision and other things to do editing of videos and so on. Yeah.   Bill Ratner ** 49:55 Yeah. Even Apple. Apple edit. What is it called? Apple? Garage Band. No, that's audio. What's that   Michael Hingson ** 50:03 audio? Oh,   Bill Ratner ** 50:06 quick time is quick   Michael Hingson ** 50:07 time. But whether it's video or audio, the point is that Reaper allows me to do all of that. I can edit audio. I can insert, I can remove pauses. I can do anything with Reaper that anyone else can do editing audio, because it's been made completely accessible.   Bill Ratner ** 50:27 That's great. That's good. That's nice. Oh, it is. It's cool.   Michael Hingson ** 50:31 So so if I want, I can edit this and just have my questions and then silence when you're talking.   Bill Ratner ** 50:38 That might be best. Ladies and gentlemen, here's Bill Ratner,   Michael Hingson ** 50:46 yep, exactly, exactly. Now you have won the moth stories. Slam, what? Tell me about my story. Slam, you've won it nine times.   Bill Ratner ** 51:00 The Moth was started by a writer, a novelist who had lived in the South and moved to New York City, successful novelist named George Dawes green. And the inception of the moth, which many people listening are familiar with from the Moth Radio Hour. It was, I believe, either late 90s or early 2000s when he'd been in New York for a while and was was publishing as a fiction writer, and threw a party, and decided, instead of going to one of these dumb, boring parties or the same drinks being served and same cigarettes being smoked out in the veranda and the same orders. I'm going to ask people to bring a five minute story, a personal story, nature, a true story. You don't have to have one to get into the party, but I encourage you to. And so you know, the 3040, 50 people showed up, many of whom had stories, and they had a few drinks, and they had hors d'oeuvres. And then he said, Okay, ladies and gentlemen, take your seats. It's time for and then I picked names out of a hat, and person after person after person stood up in a very unusual setting, which was almost never done at parties. You How often do you see that happen? Suddenly, the room falls silent, and someone with permission being having been asked by the host to tell a personal story, some funny, some tragic, some complex, some embarrassing, some racy, some wild, some action filled. And afterward, the feedback he got from his friends was, this is the most amazing experience I've ever had in my life. And someone said, you need to do this. And he said, Well, you people left a lot of cigarette butts and beer cans around my apartment. And they said, well, let's do it at a coffee shop. Let's do it at a church basement. So slowly but surely, the moth storytelling, story slams, which were designed after the old poetry slams in the 50s and 60s, where they were judged contests like, like a dance contest. Everybody's familiar with dance contests? Well, there were, then came poetry contests with people singing and, you know, and singing and really energetically, really reading. There then came storytelling contests with people standing on a stage before a silent audience, telling a hopefully interesting, riveting story, beginning middle, end in five minutes. And so a coffee house was found. A monthly calendar was set up. Then came the internet. Then it was so popular standing room only that they had to open yet another and another, and today, some 20 years later, 20 some years later, from Austin, Texas to San Francisco, California to Minneapolis, Minnesota to New York City to Los Angeles. There are moth story slams available on online for you to schedule yourself to go live and in person at the moth.org as in the moth with wings. Friend of mine, I was in New York. He said, You can't believe it. This writer guy, a writer friend of mine who I had read, kind of an avant garde, strange, funny writer was was hosting something called the moth in New York, and we were texting each other. He said, Well, I want to go. The theme was show business. I was going to talk to my Uncle Bobby, who was the bell boy. And I Love Lucy. I'll tell a story. And I texted him that day. He said, Oh man, I'm so sorry. I had the day wrong. It's next week. Next week, I'm going to be back home. And so he said, Well, I think there's a moth in Los Angeles. So about 15 years ago, I searched it down and what? Went to a small Korean barbecue that had a tiny little stage that originally was for Korean musicians, and it was now being used for everything from stand up comedy to evenings of rock and roll to now moth storytelling once a month. And I think the theme was first time. And so I got up and told a silly story and didn't win first prize. They have judges that volunteer judges a table of three judges scoring, you like, at a swim meet or a track beat or, you know, and our gymnastics meet. So this is all sort of familiar territory for everybody, except it's storytelling and not high jumping or pull ups. And I kept going back. I was addicted to it. I would write a story and I'd memorize it, and I'd show up and try to make it four minutes and 50 seconds and try to make it sound like I was really telling a story and not reading from a script. And wish I wasn't, because I would throw the script away, and I knew the stories well enough. And then they created a radio show. And then I began to win slams and compete in the grand slams. And then I started submitting these 750 word, you know, two and a half page stories. Literary magazines got a few published and found a whole new way to spend my time and not make much   Michael Hingson ** 56:25 money. Then you went into poetry.   Bill Ratner ** 56:29 Then I got so bored with my prose writing that I took a poetry course from a wonderful guy in LA called Jack grapes, who had been an actor and a football player and come to Hollywood and did some TV, episodics and and some some episodic TV, and taught poetry. It was a poet in the schools, and I took his class of adults and got a poem published. And thought, wait a minute, these aren't even 750 words. They're like 75 words. I mean, you could write a 10,000 word poem if you want, but some people have, yeah, and it was complex, and there was so much to read and so much to learn and so much that was interesting and odd. And a daughter of a friend of mine is a poet, said, Mommy, are you going to read me one of those little word movies before I go to sleep?   Michael Hingson ** 57:23 A little word movie, word movie out of the   Bill Ratner ** 57:27 mouths of babes. Yeah, and so, so and I perform. You know, last night, I was in Orange County at a organization called ugly mug Cafe, and a bunch of us poets read from an anthology that was published, and we sold our books, and heard other young poets who were absolutely marvelous and and it's, you know, it's not for everybody, but it's one of the things I do.   Michael Hingson ** 57:54 Well, you sent me pictures of book covers, so they're going to be in the show notes. And I hope people will will go out and get them   Bill Ratner ** 58:01 cool. One of the one of the things that I did with poetry, in addition to wanting to get published and wanting to read before people, is wanting to see if there is a way. Because poetry was, was very satisfying, emotionally to me, intellectually very challenging and satisfying at times. And emotionally challenging and very satisfying at times, writing about things personal, writing about nature, writing about friends, writing about stories that I received some training from the National Association for poetry therapy. Poetry therapy is being used like art therapy, right? And have conducted some sessions and and participated in many and ended up working with eighth graders of kids who had lost someone to death in the past year of their lives. This is before covid in the public schools in Los Angeles. And so there's a lot of that kind of work that is being done by constable people, by writers, by poets, by playwrights,   Michael Hingson ** 59:09 and you became a grief counselor,   Bill Ratner ** 59:13 yes, and don't do that full time, because I do voiceovers full time, right? Write poetry and a grand. Am an active grandparent, but I do the occasional poetry session around around grief poetry.   Michael Hingson ** 59:31 So you're a grandparent, so you've had kids and all that. Yes, sir, well, that's is your wife still with us? Yes?   Bill Ratner ** 59:40 Oh, great, yeah, she's an artist and an art educator. Well, that   Michael Hingson ** 59:46 so the two of you can criticize each other's works, then, just   Bill Ratner ** 59:52 saying, we're actually pretty kind to each other. I Yeah, we have a lot of we have a lot of outside criticism. Them. So, yeah, you don't need to do it internally. We don't rely on it. What do you think of this although, although, more than occasionally, each of us will say, What do you think of this poem, honey? Or what do you think of this painting, honey? And my the favorite, favorite thing that my wife says that always thrills me and makes me very happy to be with her is, I'll come down and she's beginning a new work of a new piece of art for an exhibition somewhere. I'll say, what? Tell me about what's, what's going on with that, and she'll go, you know, I have no idea, but it'll tell me what to do.   Michael Hingson ** 1:00:33 Yeah, it's, it's like a lot of authors talk about the fact that their characters write the stories right, which, which makes a lot of sense. So with all that you've done, are you writing a memoir? By any chance, I   Bill Ratner ** 1:00:46 am writing a memoir, and writing has been interesting. I've been doing it for many years. I got it was my graduate thesis from University of California Riverside Palm Desert.   Michael Hingson ** 1:00:57 My wife was a UC Riverside graduate. Oh, hi. Well, they   Bill Ratner ** 1:01:01 have a low residency program where you go for 10 days in January, 10 days in June. The rest of it's online, which a lot of universities are doing, low residency programs for people who work and I got an MFA in creative writing nonfiction, had a book called parenting for the digital age, the truth about media's effect on children. And was halfway through it, the publisher liked it, but they said you got to double the length. So I went back to school to try to figure out how to double the length. And was was able to do it, and decided to move on to personal memoir and personal storytelling, such as goes on at the moth but a little more personal than that. Some of the material that I was reading in the memoir section of a bookstore was very, very personal and was very helpful to read about people who've gone through particular issues in their childhood. Mine not being physical abuse or sexual abuse, mine being death and loss, which is different. And so that became a focus of my graduate thesis, and many people were urging me to write a memoir. Someone said, you need to do a one man show. So I entered the Hollywood fringe and did a one man show and got good reviews and had a good time and did another one man show the next year and and so on. So But writing memoir as anybody knows, and they're probably listeners who are either taking memoir courses online or who may be actively writing memoirs or short memoir pieces, as everybody knows it, can put you through moods from absolutely ecstatic, oh my gosh, I got this done. I got this story told, and someone liked it, to oh my gosh, I'm so depressed I don't understand why. Oh, wait a minute, I was writing about such and such today. Yeah. So that's the challenge for the memoir is for the personal storyteller, it's also, you know, and it's more of a challenge than it is for the reader, unless it's bad writing and the reader can't stand that. For me as a reader, I'm fascinated by people's difficult stories, if they're well   Michael Hingson ** 1:03:24 told well, I know that when in 2002 I was advised to write a book about the World Trade Center experiences and all, and it took eight years to kind of pull it all together. And then I met a woman who actually I collaborated with, Susie Florey, and we wrote thunder dog. And her agent became my agent, who loved the proposal that we sent and actually got a contract within a week. So thunder dog came out in 2011 was a New York Times bestseller, and very blessed by that, and we're working toward the day that it will become a movie still, but it'll happen. And then I wrote a children's version of it, well, not a children's version of the book, but a children's book about me growing up in Roselle, growing up the guide dog who was with me in the World Trade Center, and that's been on Amazon. We self published it. Then last year, we published a new book called Live like a guide dog, which is all about controlling fear and teaching people lessons that I learned prior to September 11. That helped me focus and remain calm.   Bill Ratner ** 1:04:23 What happened to you on September 11,   Michael Hingson ** 1:04:27 I was in the World Trade Center. I worked on the 78th floor of Tower One.   Bill Ratner ** 1:04:32 And what happened? I mean, what happened to you?   Michael Hingson ** 1:04:36 Um, nothing that day. I mean, well, I got out. How did you get out? Down the stairs? That was the only way to go. So, so the real story is not doing it, but why it worked. And the real issue is that I spent a lot of time when I first went into the World Trade Center, learning all I could about what to do in an emergency, talking to police, port authorities. Security people, emergency preparedness people, and also just walking around the world trade center and learning the whole place, because I ran an office for a company, and I wasn't going to rely on someone else to, like, lead me around if we're going to go to lunch somewhere and take people out before we negotiated contracts. So I needed to know all of that, and I learned all I could, also realizing that if there ever was an emergency, I might be the only one in the office, or we might be in an area where people couldn't read the signs to know what to do anyway. And so I had to take the responsibility of learning all that, which I did. And then when the planes hit 18 floors above us on the other side of the building, we get we had some guests in the office. Got them out, and then another colleague, who was in from our corporate office, and I and my guide dog, Roselle, went to the stairs, and we started down. And   Bill Ratner ** 1:05:54 so, so what floor did the plane strike?   Michael Hingson ** 1:05:58 It struck and the NOR and the North Tower, between floors 93 and 99 so I just say 96 okay, and you were 20 floors down, 78 floors 78 so we were 18 floors below, and   Bill Ratner ** 1:06:09 at the moment of impact, what did you think?   Michael Hingson ** 1:06:13 Had no idea we heard a muffled kind of explosion, because the plane hit on the other side of the building, 18 floors above us. There was no way to know what was going on. Did you feel? Did you feel? Oh, the building literally tipped, probably about 20 feet. It kept tipping. And then we actually said goodbye to each other, and then the building came back upright. And then we went,   Bill Ratner ** 1:06:34 really you so you thought you were going to die?   Michael Hingson ** 1:06:38 David, my colleague who was with me, as I said, he was from our California office, and he was there to help with some seminars we were going to be doing. We actually were saying goodbye to each other because we thought we were about to take a 78 floor plunge to the street, when the building stopped tipping and it came back. Designed to do that by the architect. It was designed to do that, which is the point, the point.   Bill Ratner ** 1:07:02 Goodness, gracious. And then did you know how to get to the stairway?   Michael Hingson ** 1:07:04 Oh, absolutely. And did you do it with your friend? Yeah, the first thing we did, the first thing we did is I got him to get we had some guests, and I said, get him to the stairs. Don't let him take the elevators, because I knew he had seen fire above us, but that's all we knew. And but I said, don't take the elevators. Don't let them take elevators. Get them to the stairs and then come back and we'll leave. So he did all that, and then he came back, and we went to the stairs and started down.   Bill Ratner ** 1:07:33 Wow. Could you smell anything?   Michael Hingson ** 1:07:36 We smelled burning jet fuel fumes on the way down. And that's how we figured out an airplane must have hit the building, but we had no idea what happened. We didn't know what happened until the until both towers had collapsed, and I actually talked to my wife, and she's the one who told us how to aircraft have been crashed into the towers, one into the Pentagon, and a fourth, at that time, was still missing over Pennsylvania. Wow. So you'll have to go pick up a copy of thunder dog. Goodness. Good. Thunder dog. The name of the book is Thunder dog, and the book I wrote last year is called Live like a guide dog. It's le

Tired of the same old wine pairings? Wondering what to sip while you're battling dragons or binging your favorite anime? Get ready to raise a glass (and a controller!) because Colby Elliott has the answers you've been waiting for. An "old-school nerd" with a taste for fine wine and epic stories, Elliott is an award-winning narrator and audiobook producer who's bringing his two passions together in a brand new, must-listen audiobook. Geekery and Wine: The First Case is your hilarious, warm, and witty guide to the intersection of geek culture, Gen-X nostalgia, and a good bottle of vino. This isn't just a book—it's an adventure through the worlds of video games, D&D, comic cons, and the craft of audiobook narration. "I wrote this collection to share my journey through fatherhood, audiobooks, geek and nerd culture, and, of course, wine," Elliott says. "This is something different, something subtle and happy. Consume responsibly!" Whether you're an amateur sommelier or a seasoned gamer, this audiobook is the perfect blend of entertainment and insight. So, grab your Dr. Who t-shirt, pour a glass of Barolo, and join Colby Elliott on an epic quest through nerd pastures, wine country, and audiobook wizardry. About the Author Colby Elliott is an award-winning audiobook narrator and producer, known for over 60 titles. A frequent presenter at comic-cons, he was recently awarded a Gold Medal by the Independent Publisher Book Awards (IPPY's) for his narration of Betty and Veronica: The Leading Ladies of Riverdale. For more information, visit www.lastwordaudio.com and https://geekeryandwine.blogspo... /> Ash Brown: Your Ultimate Guide to Inspiration, Empowerment, and Action Are you searching for a dynamic motivational speaker, an authentic podcaster, or an influential media personality who can ignite your passion for personal growth? Look no further than Ash Brown. This American multi-talented powerhouse is a captivating event host, an insightful blogger, and a dedicated advocate for helping people unlock their full potential. With her infectious optimism and genuine desire to empower others, Ash Brown has become a leading voice in the personal development and motivation space. Discover the World of Ash Brown: AshSaidit.com & The Ash Said It Show AshSaidit.com: A vibrant lifestyle blog and event platform, AshSaidit.com is your gateway to Ash's world. Here you'll find exclusive event invitations, honest product reviews, and a wealth of engaging content designed to inform and inspire. It's the perfect online destination to stay connected and get your daily dose of Ash's unique personality and insights. The Ash Said It Show: With over 2,100 episodes and over half a million global listens, "The Ash Said It Show" is a powerful and popular podcast. Ash engages in meaningful conversations with inspiring guests, diving into topics that truly matter. Listeners gain valuable life lessons, encouragement, and practical advice to help them navigate their own journeys. Why Ash Brown is a Leading Voice in Personal Development What truly distinguishes Ash Brown is her authentic and relatable approach to personal growth. She builds a genuine connection with her audience, offering practical advice and encouragement that feels like a conversation with a trusted friend. Ash doesn't shy away from life's challenges; instead, she provides the tools to tackle them head-on with confidence. Authentic Optimism: Ash's positive energy is contagious, empowering her audience to embrace new challenges with a more capable and hopeful mindset. Relatable Advice: Ash offers unfiltered, real-world guidance that resonates with people from all backgrounds. Her understanding that life can be tough makes her advice both honest and deeply encouraging. Actionable Strategies: Beyond just feeling good, Ash provides practical tips and strategies designed to help you turn your aspirations into tangible results. For a consistent source of inspiration, genuine encouragement, and actionable advice, Ash Brown is your ultimate resource. Her incredible positivity and unwavering dedication to helping others make her the ideal guide for maximizing your life's potential. Connect with Ash Brown: Goli Gummy Discounts: https://go.goli.com/1loveash5 Luxury Handbag Discounts: https://www.theofficialathena.... Review Us: https://itunes.apple.com/us/po... Subscribe on YouTube: http://www.youtube.com/c/AshSa... Instagram: https://www.instagram.com/1lov... Facebook: https://www.facebook.com/ashsa... Blog: http://www.ashsaidit.com/blog #atlanta #ashsaidit #theashsaiditshow #ashblogsit #ashsaidit®Become a supporter of this podcast: https://www.spreaker.com/podcast/ash-said-it-show--1213325/support.

Reflections on Malcolm Jamal Warner, Unused Potential, and the Upcoming Season!In this episode of Man to Man 360, host Darryl Anderson wraps up season five by reflecting on the impactful yet short-lived life of Malcolm Jamal Warner, his influences, and unfulfilled potential.He then analyzes a segment from President Obama's interview on his wife's podcast, specifically focusing on the topic 'Creating the Right Structure for Boys and Men.' Darryl offers his perspectives on Obama's remarks about the importance of spousal roles, the concept of 'toxic masculinity,' and the controversial suggestion of involving gay men in the upbringing of boys. Additionally, he reflects on the problematic reactions to the death of apologist Charlie Kirk and highlights the need for strong male role models in college campuses. The episode concludes with an introduction to Woman to Woman 360 and foreshadows upcoming changes to the show.VISIT OUR WEBSITE for Man2Man 360Show is Recorded, Edited and Produced by Darryl D Anderson of Ambassador Media GroupPLEASE SUBSCRIBE to our YouTube page as we need your help getting the word out! YouTube Page: youtube.com/@man2man360Podcasts drop every Saturday at 9am.  Live Airing of the show is on http://rSpirit.Online - Thursdays 8pm, Saturdays 8am and Tuesday NOON Get the rSpirit.Online app Please visit, LIKE and Comment about the show at our Facebook.com/Man2Man360 Also visit our radio station page at Facebook/rSpirit.Online;  Intro Theme Song Edited by Darryl Anderson (AMG) and Mixed by Damion Hill of https://e-mixonline.com   VoiceOvers by Christopher BellLicensed to use song:Tough Kid https://www.premiumbeat.com/royalty-free-tracks/tough-kidIt's Raining Againhttps://www.premiumbeat.com/royalty-free-tracks/it-s-raining-againFire Pit Talkhttps://www.premiumbeat.com/royalty-free-tracks/fire-pit-talkSFX - https://musicradiocreative.com/Try our NEW Fan Mail experience and send us a Text Message from HERE!

Dan Friedman Voice Coach | Voice Actor | Audio Engineer | Author Stay connected: https://sound4vo.com/ https://www.instagram.com/dan4vo/ https://www.tiktok.com/@dan4vo   https://www.chonacas.com/links/  

Send us a textOpen Forum Friday - Toy Voice OversHey everyone, we are going to be publishing our podcast everyday as well as going live Monday through Friday on YouTube. https://www.youtube.com/@AVOsJOURNEYIn this episode, Gabby Nistico (Cohost), and I, talk about Toy Voice Overs, Bonnie Williams, our amazing VO Journey Coach AND new voice of the animated series of Jurassic Work Rebirth (Scarlett Johanssons character).Check us out here:50% Off First MONTH FOR VO JOURNEY ACADEMY HERE:  https://www.avosjourney.comJoin Academy Voices Talent Roster Here: https://www.academyvoices.com/offers/4sNBzDc9 Support the showSocial Links: Instagram - https://www.instagram.com/anthony_pica_vo/ Twitter - https://twitter.com/AVOsJOURNEY Facebook - https://www.facebook.com/groups/avosjourney/ LinkedIn - https://www.linkedin.com/in/anthonypicavo/

What Up Peeps! I'm BACK with that Verbal Cardio! This episode is about how I'm handling voice over videos, the deaths of Malcom Jamal Warner and Hulk Hogan, dating advice, getting flewed out, taking priority over your health, and my ideal R&B tour set.