Podcasts about email marketing strategies

AI has officially had its glow up moment, and if you're still tossing spaghetti prompts at ChatGPT, you're missing out. In this episode, I'm unpacking the shift in how savvy entrepreneurs are using AI to streamline everything—from launches to customer service—and how you can too. I'm also giving the scoop on what's coming with AI Unlocked 2025 (spoiler alert: founder firesides, next-level workflows, and way more than just flashy tech demos). If you're ready to collapse time and multiply your results, this episode is your official wake-up call. Let's roll the tape.Mentioned Resources:AI Unlocked Summit (FREE ticket): https://gemmabonhamcarter.com/ai-unlockedYour Next Steps:Get our best-seller, The 2-Hour Brand Book: https://gemmabonhamcarter.com/brand Work with Me: https://www.gemmabonhamcarter.com/programsWhat I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/toolsConnect on Social: https://www.instagram.com/gemma.bonhamcarter Support the show

In this episode, we sit down with Olivia Starling, a remarkable entrepreneur who built a seven-figure jewelry brand starting with just $300 on a credit card. Olivia shares her incredible journey from corporate employee to successful business owner, revealing how she mastered email marketing to create a business that ultimately led to features on Good Morning America and The View before being acquired. Now teaching others her proven methods, Olivia offers invaluable insights on building an email list that functions "like an ATM" and creating authentic connections with customers.Episode Topics:Olivia's journey from corporate marketing to launching her own jewelry businessHow she built a seven-figure brand starting with just $300The power of influencer marketing to jumpstart a businessBuilding and maintaining an engaged email list of 147,000 subscribersEmail marketing strategies that drive consistent salesThe importance of reinvesting profits for business growthFinding balance between business reinvestment and personal compensationTransitioning from product-based business to teaching othersInsights:Start with what you have: Olivia launched her business with just $300 on a credit card, showing that limited resources aren't a barrier to entryReinvest aggressively: In the early stages, Olivia reinvested nearly all profits back into inventory and growthCreate scarcity marketing: Limited inventory releases created excitement and urgency among customersLeverage email as your foundation: While social media following is valuable, email lists are assets you controlPersonalize every email: Using customer names increases open rates and engagementNever buy email lists: Build your list organically to ensure quality subscribers and better deliverabilityEngage in conversation: Ask questions that encourage replies to improve sender reputationBe authentically you: Share personal stories and your unique perspective to attract ideal customersBuild a personal brand alongside your business: One of Olivia's regrets was not building her personal email list while growing her businessHighlights:00:00 Welcome and Intro 00:13 Building a Successful Business from Scratch 02:53 Starting a Business Journey 05:44 Entrepreneurial Journey and Risk Taking 08:21 Personal Experience with Pregnancy and Business 10:03 Product Launch Strategy and Growth 13:31 Investment in Business and Personal Growth 15:50 Personal Compensation in Business Models 17:46 Email List Growth and Management 18:40 Email Marketing Strategies 20:08 Setting Up Email Marketing Systems 21:22 Building Relationships in Real Estate 24:06 Building Personal and Business Brands 27:17 Email Personalization and List Building 30:12 Email Deliverability and Engagement Strategies 32:52 Email Marketing and Personal Branding 35:26 Business Motivation and Course Accessibility 38:07 Mindset Shift in Entrepreneurship 39:26 Wim Hof Breathing Technique 40:48 Support and Resources for Learning 41:43 Podcast episode ended Resources:Flowdesk - Email marketing platform recommended for service-based businessesKlaviyo - Email marketing platform Olivia used for her product-based businessWim Hof breathing technique - Olivia's go-to practice for clarity and creativityReady to build your own email marketing strategy? Visit the show notes to learn more about Olivia's accessible courses designed to teach you the exact methods she...

Click the link to learn more and get your tickets to see Vince and Ari speak at the SPF Mastermind July 18th and 19th.https://events.vincegabriele.com/july2025 Podcast SummaryIn this rare and insightful interview, Vince Gabriele sits down with Ari Weinzweig, co-founder of Zingerman's Delicatessen in Ann Arbor, Michigan. From its humble beginnings in 1982 with a $20,000 bank loan and a staff of two, Zingerman's has grown into a community of businesses with over 750 employees and annual revenues exceeding $80 million . Ari shares the principles and practices that have guided this growth, emphasizing a commitment to quality, community, and a unique organizational culture. This conversation offers valuable lessons for entrepreneurs and business leaders aiming to build sustainable and values-driven enterprises. 5 Key Points DiscussedVisionary Leadership: Ari discusses the importance of having a clear vision and staying true to core values in guiding business growth.Community Engagement: Insights into how Zingerman's fosters a strong sense of community among employees and customers.Innovative Business Model: Exploration of Zingerman's unique approach to business expansion through a community of businesses rather than traditional franchising.Employee Empowerment: The role of open-book management and employee ownership in creating a motivated and accountable workforce.Resilience and Adaptation: Lessons learned from navigating challenges and adapting to changing market conditions while maintaining the company's mission. Click the link to learn more and get your tickets to see Vince and Ari speak at the SPF Mastermind July 18th and 19th.https://events.vincegabriele.com/july2025 If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

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In this episode, Donna Peterson focuses on a key area of B2B marketing—strategies for promoting executive and professional education programs. Inspired by Albert Einstein's belief in lifelong learning, the episode explores how today's busy decision-makers often need more than one touchpoint before they commit.Donna shares practical insights into building trust and driving registrations through a thoughtful combination of targeted email campaigns and banner placements in respected industry environments. She emphasizes the importance of choosing quality lists over broad distribution, aligning messaging across channels, and ensuring your marketing efforts are compliant with GDPR and CAN-SPAM.The conversation also touches on how to create a cohesive, nurturing journey that supports prospective learners from the first impression to the final registration.If you're working to grow your professional education program, this episode offers grounded, actionable advice to help you reach the right audience and improve results without wasting budget.Episode Breakdown:• 00:00 Introduction – The Importance of Continuous Learning• 00:35 The Challenge of Enrolling in Courses• 01:27 Today's Focus: Executive Education Programs• 03:25 Email Strategy for Course Promotion• 06:49 The Power of Banner Ads• 08:45 Building Trust and Closing the Loop• 10:03 Conclusion and Recap• 10:30 Final Thoughts and Contact Information

In this episode, Dan Han breaks down the marketing mistake that's silently killing your results: failing to connect with internal and external pain. You'll see how Dan uses a real-life email campaign to turn emotions into conversions—without saying “I” or “me.” He unpacks how sellers are actually thinking, and gives you the exact language to meet them where they are. You'll also see how his $5 ad strategy pulled over 30,000 views on YouTube and how to use it in your own business. If you're struggling to get leads or feeling overwhelmed with where to start, this episode gives you the ONE action that will change everything. Start here, take action, and build your consistent and predictable income.What you'll learn on this episodeThe difference between internal and external pain (and why you must address both)Why saying “my team” is repelling your ideal client and what to say insteadHow Dan used $5 ads to generate 30,000+ YouTube viewsHow to structure your marketing message to become the guide not the heroWhat “smart homeowners” really want (and how to speak their language)How time-on-task over time compounds success even if early efforts flopWhy “one strategy done consistently” beats “ten strategies started and stopped”Resources mentioned in this episodeTeach to Sell On-Demand Course – Go deeper with Dan's full marketing systemDan's YouTube Channel - Greetings DMV – Real examples of $5 video ad strategiesNo Broke Months Podcast – More episodes on scaling with smart marketingHighLevel CRM – CRM Dan uses for email marketing, lead follow-up, and funnels To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan Rochon

Another special live coaching episode on effectively using your email list and developing an email marketing strategy that works."I feel like I'm shouting into the void right now.""I don't want to intrude and feel like my content has to be extra valuable and speak to everyone.""I've gotten hung up on how other people do it and feel unclear about what I should do."If you have ever had any of these thoughts or simply want to know more about growing and nurturing your list your way, this episode is for you!Listen in on our conversation. Then, find the rules you've made up and drop 'em. Go, be free, and speak to your people in the way that only you can!Have a friend who needs to hear this? Please share it with them.-----** If you enjoyed this episode, make sure to hit that subscribe button, like, and/or leave a comment. I appreciate each and every one! **Prefer video (with closed captioning)? Head to YouTube: https://youtu.be/YrbpR5K0blI-----Laura Jurgens is a Sex, Relationship, and Embodiment Coach who helps people reinvent their relationships with themselves, their bodies, their pleasure, their emotions, and their partners. Her approach is research-based, de-shaming, sex-positive, non-judgmental, and playful. You can find out more at laurajurgens.com.-----To learn more about me, Caryn Gillen, and the work that I do with high-integrity coaches and remarkable humans…Sign up for my weekly newsletter:https://caryngillen.activehosted.com/f/25Connect with me on social (I'm @caryngillen in all the places)Or grab this free resource I made just for you >>5 Ways to Make Coaching Your Marketing:https://caryngillen.lpages.co/5waysYou can also check out my membership for coaches on their way to consistent 5K months:https://caryngillen.com/comfortable-in-business/If you think I'm the coach for you, you're probably right! Message me to connect, and we can figure out together where you fit.

If you're in the marketing space or you're a business owner looking to take your email campaigns to the next level, this exclusive newsletter is a huge opportunity! Find out more at: https://businessstartupsupport.com/moonshot-premium-newsletter/ Business Startup Support City: Memphis Address: 2323 Madison Avenue Website: https://businessstartupsupport.com/

Want to know the secret behind getting more visibility opportunities that actually convert? It all comes down to understanding personality types - and my guest Linda Sidhu is spilling all the tea about how to leverage this in your business.Linda is a quiz funnel expert turned community builder who has mastered the art of creating meaningful business connections. After a life-changing health scare, she completely transformed her approach to business partnerships and community building, leading to the creation of her highly successful MixerMind program.In this episode, we're diving deep into how understanding personality types (based on the DISC assessment) can help you create more effective partnerships and visibility opportunities. Linda breaks down the four key personality types and shares exactly how to approach each one for maximum success. Plus, she reveals her journey from pharmaceutical sales to online business owner, and how a serious health challenge completely transformed her perspective on business relationships.What you'll learn:- Why traditional networking strategies might be holding you back- The 4 personality types and how to pitch to each one effectively- How to create visibility opportunities that convert at 35%+ - Why being a "host" can fast-track your business growth- The surprising truth about business relationships and genuine connection- How to leverage your natural personality strengths for better partnershipsResources Mentioned:- Take Linda's Visibility Factor Quiz: https://lindasidhu.com/quiz Your Next Steps:-Follow me on Instagram: https://www.instagram.com/gemma.bonhamcarter-What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools-Get my $100K Launch Emails: https://learn.gemmabonhamcarter.com/emails-Launch Your Course: https://gemmabonhamcarter.com/coursecreatorschool/ Support the show

In this first episode of our April series, Spring Clean Your Online Presence, we're diving into how to declutter and refresh your email marketing strategy. From cleaning up your list and updating your welcome sequence to creating a nurture sequence and staying consistent with your schedule, this episode is packed with practical steps to help Christian authors, speakers, and coaches realign their email marketing with their current message and goals.Plus, I'll share how setting a monthly content theme can help you simplify your email strategy and repurpose content across platforms.

A little humor goes a long way—especially in marketing. In this episode of Email After Hours, hosts Danielle Gallant and Guy Hanson examine April Fools' Day from a marketing lens and explore how brands can use humor to stand out in the inbox. They'll break down the dos and don'ts of comedic campaigns and share real-world examples of pranks that paid off with serious engagement.

I'm about to jet off to France for a two-week trip, but before I do, I had to hop on the mic and talk about something that's been blowing my mind: AI and the insane amount of time it's saving me in my business.A year ago, I was using AI in bits and pieces, but today? My business is running leaner, smoother, and more efficiently than ever. I'm getting more done in a day than I used to in a week—and with a smaller team.If you've ever felt buried under endless tasks in your business (emails, social media, content creation, customer support—the list goes on), this episode is going to be a game-changer.I'm breaking down:-How I saved a $2,000/month expense with AI-Why most people get AI totally wrong and how to shift your mindset-The exact system I use to produce my podcast in minutes (not hours)-A step-by-step challenge to find the repetitive tasks sucking up your time-Why AI isn't about sitting in front of a screen more—it's about getting your time backIf you're still sleeping on AI, this is your wake-up call. Let's dive in.Your Next Steps:-AI Dream Team: Get my exact AI Assistants and plug them into your business: https://gemmabonhamcarter.com/ai-The 2 Hour Brand Book: https://www.gemmabonhamcarter.com/brand -Follow me on Instagram: https://www.instagram.com/gemma.bonhamcarter-What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools-Get my $100K Launch Emails: https://learn.gemmabonhamcarter.com/emails-Launch Your Course: https://gemmabonhamcarter.com/coursecreatorschool/ Support the show

In our latest episode, I had the pleasure of diving deep into the world of email marketing with some fantastic guests from Family Pet Health. Joining me were Michael Shirley, co-owner of Family Pet Health, Stephen Shirley, their Director of Operations, and Haley Cameron, who handles social media and public outreach. We explored how veterinary practices can harness the power of email marketing to not only attract new clients but also engage and retain existing ones. This episode is packed with actionable insights that any veterinary practice can implement to boost their email marketing game. We kicked things off by discussing the current state of email marketing at Family Pet Health. Michael shared how their email efforts have been somewhat sporadic, primarily focusing on informational content. However, they've recently ramped up their email frequency, sending out more emails in the last few months than they did in the previous nine months combined. The challenge, as Michael pointed out, has been incorporating strong calls to action in these emails. We then delved into their specific goals, like increasing dental compliance and raising awareness about their fear-free certification. Stephen highlighted the ongoing challenge of improving heartworm compliance, emphasizing the need for better communication with clients. We also touched on the tools they're using, like Pet Desk and Mailchimp, and how they plan to leverage these platforms more effectively. One of the key takeaways from our conversation was the importance of setting clear expectations with clients regarding email frequency and content. We discussed strategies like welcome sequences for new subscribers, win-back sequences for lapsed clients, and nurturing emails that provide valuable information while encouraging action. Michael stressed the need for educational content that guides clients on the next steps, whether that's booking an appointment or learning more about specific services. Haley shared her experiences with community outreach events and how email marketing plays a crucial role in promoting these initiatives. We wrapped up by discussing the value of client feedback and how being responsive can help create a collaborative relationship with clients. Overall, this episode is a treasure trove of practical advice for any veterinary practice looking to enhance their email marketing efforts.

Email marketing still remains a highly profitable component of the marketing mix for many brands. Data shows that even after many years of people declaring email marketing is dead, it still returns on average $36 for every $1 invested. Because email marketing is so effective, I thought it would be great to walk you through how five brands have made it work even harder for them as they work to engage and convert even more customers. Get the Inclusion & Marketing Newsletter Episode 152: Build a large and diverse audience with an email newsletter, with Maria Gharib Episode 112: How to make your email marketing inclusive with Samar Owais Visuals of examples mentioned in episode

The following is a BONUS EPISODE recorded by the Exposure Ninja team.----------Email marketing continues to deliver the highest ROI of any digital channel in 2025 — but only for marketers who understand the critical shifts transforming this landscape.While many marketing leaders report diminishing returns from their email efforts, forward-thinking teams are leveraging new approaches that generate extraordinary results in both B2B and B2C environments.For businesses targeting high-value decision-makers, understanding these evolving strategies isn't just valuable — it's essential for survival in an increasingly competitive digital marketplace.In this episode, we reveal:• The crucial differences between B2B and B2C email strategies in 2025 — including how the "legitimate interest" provision in GDPR creates powerful opportunities for targeted business outreach• Why affordable data platforms like Apollo.io have revolutionized B2B email marketing by democratising access to high-quality business contact information• How to combat inbox saturation through a decisive shift from quantity to quality (most executives now receive 5-10 cold emails daily and automatically ignore generic outreach)• The non-negotiable importance of revenue attribution and how to implement proper tracking for every email campaign• A comprehensive 7-step checklist for building a high-ROI email marketing machineI'll share practical insights from email marketing experts about the specific metrics that matter in 2025 and how to use AI to enhance — not replace — the human element in your communications.As our Email Marketing Team Manager Lennox Potts explains in the episode:"There's going to be a massive shift from quantity to quality and it's already happening if you want to get decent open rates and decent click through rates because everyone out there now is doing some form of email marketing."If you're ready to transform your email marketing from an underperforming channel into your most powerful revenue driver, this episode provides your complete blueprint for success in 2025.Get the show notes:⁠⁠⁠https://exposureninja.com/podcast/extra-050/⁠⁠Listen to the entire marketing strategies series:⁠⁠https://exposure.ninja/strategies-2025⁠⁠Listen to these episodes next:Copy This PERFECT Digital Marketing Strategy in 2025https://exposureninja.com/podcast/extra-047/Copy This UNBEATABLE SEO Strategy in 2025https://exposureninja.com/podcast/extra-046/Copy This PROFITABLE Paid Search Strategy in 2025https://exposureninja.com/podcast/extra-045/

AI is already shaping how we work, create, and run our businesses—but there's a huge problem: the industry is overwhelmingly male-dominated. And that? That's a massive missed opportunity.In this episode, I'm diving into why this matters, how AI bias is already impacting everything, and—most importantly—how you can take up space in AI (even if you don't have a tech background).Because here's the truth: you don't need to be a coder or an AI expert to make an impact. You just need creativity, vision, and the ability to solve real problems—skills you already have as a business owner.Let's stop waiting for permission and start leading. The AI revolution is already happening… are you in the room?What You'll Learn in This Episode:Why AI is already impacting your business (even if you're not using it yet)The real risk of AI being built with only one perspectiveHow AI bias is already shaping industries like business, healthcare, and financeWhy you don't need to be a tech expert to get involved in AISimple ways to start integrating AI into your business right nowMentioned in This Episode:AI Dream Team – My system for using AI to streamline and actually grow your business: https://www.gemmabonhamcarter.com/ai Not ready for AI Dream Team? Grab the 2-Hour Brand Book to get 10X better results from AI: https://www.gemmabonhamcarter.com/brand Connect with me on Instagram: https://www.instagram.com/gemma.bonhamcarterWhat I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/toolsGet My $100K Launch Emails: https://learn.gemmabonhamcarter.com/emailsLaunch Your Course:https://gemmabonhamcarter.com/coursecreatorschool Support the show

If you're not a fan of email marketing, you're going to love this episode more than a night in watching Schitt's Creek with a glass of rosé!I'm breaking down my easy, yet effective email marketing strategy, plus sharing over 100 email marketing templates with you. Grab your free copy of my templates at janditchfield.co/011.Imagine never having to spend time agonizing over what to use as a subject line...for the next 100 days!Oh, all that free time that's coming your way...I'm voting you fill it up with more time to grow you sales. Maybe spend a little quality time with your business BFF. Get that manicure you know you deserve to have.It's fully up to you! Because when you have an email list, you have the ability to run your business anyway you want.Your email list is the single most important asset in your business.When you focus on it, you'll see growth happen in your business faster than any other way possible.Links mentioned in this episode:Free email marketing templates + subject lines download >>> get it here.Rate, Review, & Follow on Apple Podcasts "Jan's advice on building a business that aligns with my values is exactly what I've been looking for!"

We discuss why simply using platforms like HubSpot or MailChimp isn't enough anymore, the importance of authentication protocols like DKIM, SPF, and DMARC, and how Google and Yahoo's new rules impact email marketing. Plus, MV shares insights on why email is the glue for your business, the importance of testing and auditing your emails, and how to optimize automations without losing authenticity.If your emails aren't getting the engagement they should, this episode is a must-listen!What next?Want to improve your email deliverability and get out of the spam folder?

Want the inside scoop on what's actually working with Facebook ads in 2025? Stephanie from The Modern Ad agency is here to spill all the details, backed by impressive case study results (like helping a language tutoring startup scale to 6-figures and generating 6,000+ leads at under $1.50 each for a sleep coach!).In this value-packed episode, Stephanie and I dive deep into the current state of Meta ads, exploring everything from messaging strategies that convert to the targeting approaches getting the best results right now. If you've been wondering whether Facebook ads are still worth it or how to make them work for your business, this conversation is exactly what you need.What you'll learn:- Why Meta ads are still crucial for business growth in 2025 (and how to stay ahead)- The exact messaging shift that took one business from crickets to 10x revenue- Current targeting strategies that are working (and which ones aren't performing as well anymore)- The ideal cost-per-lead to aim for and what to expect across different niches- Smart scaling strategies to maintain profitability as you grow- Why PDF lead magnets are still crushing it (and how to structure your follow-up funnel)Resources Mentioned:- The Modern Ad Agency: https://themodernad.com/apply- Free Guide - Get Your First 50 Leads with $10/Day: https://themodernad.com/10adayYour Next Steps:- Work with Me: https://www.gemmabonhamcarter.com/programs - What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools - Get my $100K Launch Emails: https://learn.gemmabonhamcarter.com/emails- Launch Your Course: https://learn.gemmabonhamcarter.com/class/ - Connect on Social: https://www.instagram.com/gemma.bonhamcarter Support the show

Looking to future-proof your email marketing strategy in a cookieless world?

If you've ever tried using AI to help write your content but ended up with something that sounded like a corporate jargon-fest, you're not alone.Trust me, I've been there—battling ChatGPT like it was my full-time job, trying to get it to write in my actual voice. And for a while, I thought AI was just not cut out for this. But then I realized the issue wasn't the AI. It was me.In this episode, I'm sharing the strategy that transformed my AI content from “meh” to magic: creating a *good Brand Book. This one document completely changed the way I run my business, my marketing, and my sales. And the best part? You can create your own in under two hours.What You'll Learn in This Episode:Why most AI-generated content sounds like it was written by a robot (because, well, it was)The mistake most business owners make when trying to use AIHow my Two-Hour Brand Book system completely changed the gameThe prompts you need to get AI to actually sound like youHow Holly Haynes and Kelly Ruta used this system to transform their businessesWhy this ONE document will make your marketing, content, and sales easier—foreverMentioned Resources:Grab The Two-Hour Brand Book (only $77): https://gemmabonhamcarter.com/brandDM me on Instagram and tell me your thoughts: https://www.instagram.com/gemma.bonhamcarterWork with Me: https://www.gemmabonhamcarter.com/programsWhat I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/toolsGet my $100K Launch Emails: https://learn.gemmabonhamcarter.com/emails Support the show

Ready to ditch the email marketing overwhelm? In this straight-talking episode, I'm reflecting on why I moved my entire agency (and all my clients) to Flodesk and how it transformed their businesses from tech-confused to confidently converting.I get it as a business owner who spent years wrestling with overpriced, overcomplicated email platforms. You're probably logging into your current platform feeling like you need an engineering degree to send a simple newsletter. Whether you're struggling with skyrocketing prices as your list grows, fighting clunky templates, or avoiding email marketing altogether because it feels too complicated, this episode is your rescue plan.You'll discover:Why traditional email platforms are holding your business backThe exact setup process I use with my high-paying clients (including my go-to workflows)How to transform your email marketing from a dreaded task to a confident, automated systemActual examples of how my clients went from spending hours on email design to minutesPlus, I'm sharing my private tech setup checklist – the same one my agency clients pay thousands for – free in the show notes.No fluff, no complicated tech speak – just practical, actionable steps to finally make email marketing work for your business instead of against it.────────────────── ⬇️ MORE THINGS, CHECK THEM OUT! ⬇️ Have questions or want to connect? Message me on Instagram. And, if you're ready to ditch the overwhelm, streamline your business, and create a brand that deeply resonates with your audience, take the next step and fill out my application form so we can chat! ⟡ My Favorite Platforms: https://www.iden.agency/tools ⟡ Subscribe to my Email List: https://iden.myflodesk.com/subscribe

Building a personal brand in today's digital landscape hinges on authenticity and trust. The episode discusses the importance of combining personal interactions with strategic marketing efforts, addressing the role of AI in copywriting, and emphasizing the critical need for effective email strategies and sales funnels. • Personal branding as a unique identifier in a crowded market • Trust as a cornerstone of effective marketing • Balancing automation with genuine human connection • The necessity of starting an email list early • Developing a clear brand voice and messaging • Effective sales funnels combining nurturing and conversion • The importance of ongoing testing and adaptation in marketing strategies • Strategies for content creation across multiple platforms • Maintaining authenticity in the face of increasing AI use • The complexity of marketing demands persistent effort and strategy-----Guest Contact Information: Website: https://convictionmarketingagency.com/LinkedIn: https://www.linkedin.com/in/danielle-cevallos/-----More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session-----The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

Subscriber-only episodeUnsubscribes from your email list might seem like a setback, but what if they're actually a goldmine for optimizing your audience engagement strategy? This week, we promise to transform how you view your email subscribers by shifting your focus from vanity metrics to meaningful connections. Discover how an unsubscribe can actually trim the dead weight, leaving you with a list full of truly interested recipients. We dive deep into effective list management techniques, such as maintaining an open rate above 40% and the power of follow-up emails with fresh subject lines, ensuring your message hits home every time.In our latest discussion, we explore why your email list could be your most intimate connection with your audience, even more so than social media platforms like Facebook and Instagram. By encouraging replies and fostering interaction, we show you how to cultivate a community feeling, even without direct engagements like memberships or masterminds. Learn to leverage your email communications to uncover what truly resonates with your subscribers, ensuring you're seen as the expert they're eager to hear from. Unsubscribes aren't just good—they're great, allowing you to focus your resources on those who value your content the most. Tune in to revolutionize your email marketing approach and build a thriving, engaged community.Join Insiders at 40% off!

Love is in the air—and in the inbox!

Discover why timing, patience, and personalization are the true keys to email marketing success in financial services. In this episode, host Matt Seitz, Chief Marketing Officer at C2P, and guests, Angel Gonzalez, CMO and co-founder of Snappy Kraken, Kendal Wilde, Relationship Manager at Snappy Kraken, and Cary Chaitoff, VP of Marketing at C2P, share their collective expertise on creating effective email campaigns that drive engagement and conversions. Learn why focusing on metrics like open rates might be steering you wrong, and how shifting to a long-term nurture mindset could transform your prospect conversion rates. From practical segmentation strategies to proven tactics for growing your email list, this in-depth discussion provides a clear framework for customizing your email marketing strategy.Resources:Email Marketing Platform: Snappy KrakenMarketing Agency for Financial Advisors: The Agency at C2PStatistics:Optimistic and positive subject lines consistently achieve higher open ratesPersonalized, segmented campaigns show significantly higher engagement rates than generic broadcasts

This week's episode of Win The Hour, Win The Day Podcast interviews, Dylan Redekop.Are you losing email subscribers before they even read your content? Join us as Dylan Redekop shares how to fix broken email funnels and turn your list into real, engaged readers.In this powerful episode, you'll learn:-Why most email lists fail and how to keep yours alive.-The biggest mistake in welcome emails (and how to fix it fast).-How smart segmentation can 2X your engagement and conversions.-A simple trick to make sure your emails never land in spam again.-The best way to get replies and build real connections with subscribers.If you want your emails to work without wasting time, this episode is a must-listen!Win The Hour, Win The Day! www.winthehourwintheday.com Podcast: Win The Hour, Win The Day Podcast Facebook: https://www.facebook.com/winthehourwintheday/LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcastYou can find Dylan Redekop at:LinkedIn: https://www.linkedin.com/in/dylanredekop/Newsletter: https://www.growthcurrency.net/subscribePodcast: https://podcasts.apple.com/us/podcast/growth-in-reverse/id1781118823#EmailMarketing#DigitalMarketing#KrisWard

Monetize Your Email List: Strategies for Success Email marketing is not dead. It is an incredible way to stay front of mind with your current audience and can transform your business when you learn how to monetize your email list effectively. The Importance of a Strategic Approach Why make marketing harder than necessary when there are more strategic ways to share your message with soulmate clients? Email marketing allows you to leave the nine-to-five mindset of time equals money. Effective email marketing works for you in the background. It strategically takes potential clients on a journey that nurtures them and guides them where you want them to be—ready to purchase. Creating Valuable Content to Monetize Your Email List Our attention spans in the online space have changed over time. People need short snippets from your emails that help them get quick wins. One suggested way of delivering this content is to drip this strategic content over a period of time that justifies the need for your program. Sharing these strategic, consumable pieces of content provides that mindset shift of thinking that you are the person to help them solve their problem. Engaging Through Strategic Content to Monetize Your Email List The first step is bringing your audience in with a compelling lead magnet. Then, you will offer valuable content through an average of 5-7 well-timed emails. This content will build trust, allow your audience to get to know you, and show that you are the solution to their problem. Video content is key. And it allows your audience to really get to know you and to learn from you in a different way than through text. It may seem boring to you to be sharing the same thing over and over. However, your audience, who is trying to implement everything, needs to hear consistent messaging. Implementing a Clear Sales Strategy It is important to be upfront and transparent with your offers. After your email nurture sequence, you will introduce your product or program and transition that audience to your pitch sequence. What to include in your pitch sequence to monetize your email list In your pitch sequence, your main goal is to get email subscribers to your sales page so they can make purchases. Because you have gotten your audience comfortable with clicking on your emails through the videos in your nurture sequence, it won't be surprising for them to click on your sales page link. The content you will use to monetize your email list will address the different types of buyers and debunk objections to purchasing your program or product.  About Allison Hardy Allison Hardy helps coaches and experts enroll new clients into their courses or memberships on autopilot. She is an expert at email marketing strategies. Website for Allison Hardy Additional Resources Download the free eBook: 5 Crucial Strategies to Start and Grow a Sustainable Business Access all show notes and links  

Instagram in 2025? Let's be real—it's different. The algorithm is shifting (as always), engagement feels weird, and everyone is wondering: Is Instagram still worth it for business?Mallory Rowan, Instagram pro and business coach, is here to take over the podcast and spill the tea. She's been using IG to grow multiple businesses over the last decade, and right now, her reach, email list, and high-ticket offers are thriving—without the content grind.This episode is packed with case studies, strategies, and the biggest Instagram wins she's seeing right now. If you want to grow your audience, boost engagement, and turn followers into actual customers in 2025, this one's for you.What you'll learn in this episode:-The real state of Instagram in 2025 (spoiler: it's not dead)-Why you DON'T need to post three times a day (seriously, stop)-The six content categories you need for a sustainable IG strategy-Why carousels are having a major viral moment (and how to leverage them)-How to use IG to grow your email list—without feeling salesy-The “messy & real” content trend that's actually working-The ManyChat automation hack that brings back high engagementWant to master Instagram for business in 2025? Join Mallory's workshop!LINK TO JOIN: http://gemmabonhamcarter.com/mallory Connect with Mallory:

Ready to add a new revenue stream to your business? Today we're diving into the world of brand partnerships with Justin Moore, founder of Sponsor Magnet and someone who has personally landed over $5 million in sponsorships. Whether you're a course creator, coach, or online business owner who's never considered brand partnerships before (or maybe thought they weren't "big enough" for sponsorships), this episode is about to blow your mind with possibilities.Justin breaks down exactly how to land amazing brand partnerships - even if you don't have a massive following or previous sponsorship experience. From creative ways to structure deals (wait until you hear about his "Rising Creator Grant" idea!) to the exact email template that gets responses from brands, we're covering it all.What You'll Learn:- Why the traditional "influencer" approach to pitching brands is all wrong (and what to do instead)- The ROPE method for crafting the perfect brand pitch- Creative ways to structure sponsorships beyond just social media posts- How to use surveys to identify unexpected brand partnership opportunities- Real examples of how course creators can work with brands- The exact subject lines and email templates that get responses- How to leverage brand partnerships to grow your course enrollmentsResources Mentioned:- Sponsor Magnet Book: https://sponsormagnet.com- Brand Deal Wizard Course: https://creatorwizard.comYour Next Steps:- Work with Gemma: https://www.gemmabonhamcarter.com/programs - What Gemma Uses to Run Her 7-Figure Business: https://gemmabonhamcarter.com/tools - Get her $100K Launch Emails: https://learn.gemmabonhamcarter.com/emails- Launch Your Course: https://learn.gemmabonhamcarter.com/class/ - Connect on Social: https://www.instagram.com/gemma.bonhamcarter Support the show

Have you ever had one of those "burn it all down and start over" moments in your business? Yeah… same. In this episode, I'm getting real about the monthly existential crisis I have (shoutout to my pre-period spiral), how I pulled myself out of it this time, and the unexpected email that flipped my perspective and sparked a whole new revenue idea.I recently had a mastermind leader reach out wanting to bulk buy my digital product for her group—and that little moment cracked open a huge lightbulb for me. Instead of selling to one person at a time, what if I focused on selling to groups? This shift in thinking could be a total game-changer for your sales strategy.If you've got a digital product, course, or program, this episode will show you exactly how to make group sales work for you.In this episode, I'm spilling the tea on:-The sneaky monthly mindset spiral that almost took me out (and how I snap out of it)-The email that changed everything for me-Why selling to one leader instead of 10 individuals is a smarter, more scalable move-Who in your network is already primed to buy your offer for their entire group-How to pitch bulk sales (without it feeling weird or salesy)Listen in, take notes, and let me know if you're diving into the group sales game! Resources Mentioned:-Brand Book in a Day – The exact digital product that sparked this idea! Grab your copy here: https://cart.gemmabonhamcarter.com/brand-book/-Connect with me on Instagram: https://www.instagram.com/gemma.bonhamcarterYour Next Steps:-Work with Me: https://www.gemmabonhamcarter.com/programs-What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools-Get my $100K Launch Emails: https://learn.gemmabonhamcarter.com/emails-Launch Your Course: https://learn.gemmabonhamcarter.com/class/-Connect on Social: https://www.instagram.com/gemma.bonhamcarter Support the show

In this episode of the B2B Marketing Excellence & AI Podcast, host Donna Peterson introduces her AI assistant, Izzy, powered by ChatGPT. Together, they explore how AI tools can enhance B2B marketing by improving efficiency, streamlining content creation, and personalizing marketing strategies for industrial brands.Key Takeaways for Business Leaders:Boost Productivity: AI-powered assistants automate routine tasks, allowing marketing teams to focus on high-value strategic work.Enhance Personalization: AI enables tailored marketing messages that resonate with target audiences, improving engagement and conversions.Improve Content Consistency: Maintain a strong and cohesive brand voice across multiple platforms while efficiently repurposing content.Optimize Lead Nurturing: AI-driven insights help companies better understand their audience, refine messaging, and accelerate the sales process.Stay Competitive: Businesses that integrate AI into their marketing strategies gain a significant advantage in efficiency, targeting, and impact.At B2B Marketing Excellence & AI, the focus is on helping companies succeed by providing practical insights and actionable strategies. This episode isn't about selling AI—it's about demystifying it and showing how it can be a valuable tool for marketing teams looking to grow.Episode Timestamps00:33 - Meet Izzy: The AI Assistant and Its Role in Marketing01:29 - How AI Enhances Content Creation and Thought Leadership02:23 - AI vs. Traditional Search Methods: Smarter Research & Insights03:11 - Using AI for Hyper-Personalized Marketing Campaigns04:50 - Optimizing Lead Nurturing and Customer Journeys with AI05:31 - Repurposing & Transforming Content Across Platforms08:37 - AI Trends & Best Practices in Industrial Marketing09:03 - Automating Routine Tasks to Improve Efficiency10:41 - Evaluating Business Growth Strategies Using AI15:57 - The Future of AI in Sales & Marketing Next Episode Preview: Donna will break down AI-powered email marketing strategies that drive higher engagement and stronger connections with prospects.Listen Now to Learn How AI Can Elevate Your Marketing Strategy.

Ready to grow your audience, boost your social following, and start selling digital products? With MiloTree's Free Plan, you can do it all—completely free, forever. Sign up at MiloTree today and turn your ideas into income.

Ever wondered why email marketing is still such a big deal in 2025?Well, today we've got Casey Hill with us. He's the Senior Growth Manager at ActiveCampaign, a company that's been at the forefront of email marketing innovation. Casey's got over a decade of experience and has successfully grown multiple newsletters to over 10,000 subscribers.Stick around because by the end of this episode, you're going to walk away with strategies to grow your email list, engage your audience better, and boost your revenue through smart email marketing.*** WHEN YOU'RE READY♻️ Distribution First Newsletter

Brittni Schroeder joins us again to talk about scaling businesses through effective automation and funnel strategies. She shares how her experiences in various businesses have shaped her marketing techniques and business coaching methods. We highlight the power of email marketing as a tool for business growth, emphasizing the importance of growing and nurturing an email list. Brittni explains different funnel types and the necessity of adapting strategies based on audience behavior and digital trends. We also discuss the significance of personal connections and consistent engagement in converting leads into sales. This approach not only simplifies marketing complexities but also encourages entrepreneurs to maintain persistence and adaptability in their strategies.  ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Watch the previous episode on YouTube '6-Figures as a Business Coach & Marketing Strategist Featuring Brittni Schroeder'‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube ChannelBrittni's Links:Connect with Brittni on Facebook, Instagram or LinkedInGet her High Converting Sales Funnel Guide now!

In this episode of The Course Creator Show, I'm joined by marketing powerhouse Veronica Romney, a seasoned marketer with 17 years of experience, including working with Tony Robbins, Boss Babe, and multi-billion-dollar companies. She's here to break down her innovative concept of Identity Marketing—a transformative approach that puts the spotlight on your audience's identity rather than your brand's.We dive into how understanding your audience's self-concept and aspirations can elevate your marketing strategy to a whole new level. Veronica shares personal stories, actionable strategies, and inspiring examples (including Harley Davidson and Taylor Swift!) to help you connect with your audience in a way that fosters long-term loyalty.Whether you're a small business owner, a course creator, or just looking to refine your marketing message, this episode will help you rethink how you approach your audience. Let's roll the tape!What You'll Learn:-The difference between brand identity and buyer identity-What "Identity Marketing" really means and why it's a game-changer-How Veronica's personal journey inspired her book-Actionable steps to uncover your audience's identity-How to adapt your marketing if you or your audience is evolvingMentioned Resources:-Veronica's book, Identity Marketing: identitymarketingbook.com-Follow Veronica on Social: instagram.com/vromney Your Next Steps:-Work with Me: https://www.gemmabonhamcarter.com/programs-What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools-Get my $100K Launch Emails: https://learn.gemmabonhamcarter.com/emails-Connect on Social: https://www.instagram.com/gemma.bonhamcarter Support the show

If you're an online entrepreneur, coach, or blogger, you've likely been told that email marketing is key to growing your business. The saying is true, "The money is in your list!" Yet, the complexities of setting up email systems and crafting campaigns can feel daunting. In my newest episode of The Blogger Genius Podcast, I interviewed Rebecca Shostak, co-founder of Flodesk (affiliate), a platform revolutionizing email marketing for small businesses. Rebecca shared her journey from designing merchandise for top music acts like Rihanna and Linkin Park to co-founding Flodesk, a tool designed to make email marketing simple, beautiful, and accessible. In this post, we'll unpack strategies for growing your business, simplifying your processes, and using tools like Flodesk and MiloTree to make your efforts easy, effective, and profitable. Show Notes: MiloTree Flodesk (affiliate) 6 Purchasing Triggers Download The 3 AI Prompts You Need to Create a Freebie Cheatsheet Join The Blogger Genius Newsletter Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Why Email Marketing is Critical in 2025 Email marketing has evolved from a "nice-to-have" to an essential pillar of a successful online business. Here's why: Higher Engagement Rates: While social media posts have a 3-5% visibility rate, email open rates range from 30-80% for engaged audiences. Unmatched ROI: For every dollar spent on email marketing, businesses see an average return of $40. Ownership of Your Audience: Social media algorithms are unpredictable, but with email, you own your subscriber list, ensuring direct communication with your audience. If you're not already building an email list, now is the time to start. Luckily, tools like Flodesk and MiloTree make this process seamless and free. How Simplicity Drives Success In business, complexity can be the enemy of progress. Rebecca Shostak, co-founder of Flodesk, and my recent guest on The Blogger Genius Podcast, shared her philosophy: “Less is more.” This mindset applies to email design, business strategy, and the way you communicate with your audience. Here's how simplicity can transform your efforts: 1. Simplify Email Design Stick to 1-2 Fonts: Consistent typography creates a polished, professional look. Use Ample White Space: Break up content to make it visually appealing and easy to read. Focus on One Message: Avoid cramming multiple ideas into a single email. Instead, send shorter, more frequent emails. 2. Streamline Your Business Strategy Focus on Core Problems: Identify the single biggest problem you solve for your audience and build your messaging around it. Reduce Overwhelm: Avoid overloading your audience with information. Offer one solution at a time. Leverage Simple Tools: MiloTree integrates seamlessly with major email platforms like Flodesk, allowing you to grow your list and sell digital products effortlessly. How to Transition Social Media Followers into Email Subscribers Social media is great for visibility, but it's not where sales happen. Rebecca described email as the “intimate conversation” stage of the customer relationship. Here are actionable tips to transition your social followers into engaged email subscribers: Offer a Valuable Freebie A freebie (also known as a lead magnet) is an excellent way to incentivize followers to join your list. Ideas include: Cheat sheets Mini-courses Discount codes Free shipping Exclusive content (e.g., recipes, travel guides, templates) With MiloTree's Free Plan, you can create an AI-generated opt-in page, upload your freebie, and deliver it to subscribers automatically—all for free. Optimize Your Link in Bio Rebecca highlighted Flodesk's Link in Bio tool, which prioritizes your email opt-in form at the top. Pair this with a strong call-to-action like: “Grab your free cheat sheet now!” “Get 10% off your first purchase—subscribe today!” How to Use Email to Grow Your Business Your email list isn't just a communication channel—it's your most powerful revenue generator. Use it strategically to: Drive Traffic to Your Blog or Website: Send short, snappy emails teasing new content. Sell Digital Products: Whether it's an ebook, course, or membership, email lets you connect directly with your audience to promote and sell. Build Trust: Share personal updates or behind-the-scenes insights to foster a deeper connection with your subscribers. How MiloTree Makes Selling Digital Products Easy At MiloTree, we believe in empowering entrepreneurs to monetize their expertise without the tech headache. Here's why MiloTree is the perfect solution for selling digital products: 1. Hassle-Free Setup Set up your product, opt-in page, or freebie in under 5 minutes.   No tech skills required—MiloTree's AI tools handle the heavy lifting. 2. Affordable Plans Start for free, no credit card required. Scale up with plans that grow with your business. 3. All-in-One Platform Sell digital products, offer unlimited freebies, and grow your email list—all from one platform. 4. Build Relationships Unlike faceless marketplaces, MiloTree helps you establish a direct connection with your audience, fostering loyalty and repeat sales.

In this episode, I'm sitting down with Kate Scott, a Squarespace designer, course creator, and founder of KateScott.co and Launch Out Loud. Kate shares her journey through a challenging 2024, where sales slowed, evergreen funnels stalled, and trust in the online course industry wavered. But Kate didn't let that stop her. Instead, she experimented with new strategies—including her first live launch, affiliate partnerships, and an exciting Black Friday campaign—and found her spark again.Tune in to hear Kate's honest reflections, creative pivots, and actionable advice for navigating a shifting online course landscape.What You'll Learn in This Episode:Why Kate's evergreen funnel stopped working in 2024—and how she revamped it for better results.The lessons learned from her first live launch and how affiliate partners played a key role.Why experimenting with strategies kept her excited and inspired in her business.How a simple Black Friday campaign boosted sales and set the stage for future launches.Insights into balancing experimentation, audience trust, and staying adaptable in a competitive market.Mentioned in This Episode:Kate Scott's Website: https://katescott.coLaunch Out Loud: https://launchoutloud.coJoin the Passive Project: https://gemmabonhamcarter.com/passive-projectBlack Friday in a Box: https://learn.gemmabonhamcarter.com/bfiab Your Next Steps:Work with Me: https://www.gemmabonhamcarter.com/programsWhat I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/toolsGet my $100K Launch Emails: https://learn.gemmabonhamcarter.com/emailsLaunch Your Course: https://learn.gemmabonhamcarter.com/class/Connect on Social: https://www.instagram.com/gemma.bonhamcarter Support the show

Struggling to attract new families to your microschool? Overwhelmed by the thought of consistent social media posting and crafting engaging emails? This episode of Teacher Let Your Light Shine is your solution! Host Makenzie Oliver shares insider tips on how to streamline your marketing efforts to increase enrollment and build a thriving microschool community. What You'll Learn: Common Marketing Challenges: Identify the pain points that microschool owners face when promoting their schools. Encouragement and Insight: Receive reassuring advice on how small, consistent marketing efforts can yield significant results. Makenzie's Success Story: Learn how Lighthouse Learning Microschool grew its waitlist through strategic Facebook and email marketing. Importance of Consistent Marketing: Understand how effective communication can attract aligned families and enhance your school's reputation. Breakdown of the Marketing Templates: Discover how our ready-to-use templates can save you time and simplify your marketing strategy. Actionable Strategies: Get practical tips on creating engaging content that resonates with prospective and current families. Special Offer: Take the guesswork out of your marketing! Purchase our "Templates for Facebook and Email Marketing" for just $49.97 and start attracting more families today

SIGN UP FOR THE JAN 22 MASTERCLASS: https://gemmabonhamcarter.com/2025In this kickoff episode for 2025, Gemma reflects on her “coast year” of 2024, a year filled with travel, family time, and strategic business maintenance. She shares a behind-the-scenes look at how she worked just 60% of the year, still hit $1M in gross revenue, and what lessons she's carrying into the new year. Plus, Gemma teases next week's masterclass, where she'll be sharing even more insights to help course creators and coaches crush 2025.What You'll Learn in This Episode:What a “coast year” looks like for a 7-figure business owner.Highlights from 2024, including record-breaking launches and leaning into AI.Lessons learned from flops like funnel neglect and stalled email list growth.How Gemma's systems and strategies kept her business thriving.A teaser of what's to come in Gemma's January 22nd masterclass.Your Next Steps:Sign up for the masterclass on January 22nd: https://gemmabonhamcarter.com/2025Work with Gemma: https://www.gemmabonhamcarter.com/programsWhat Gemma Uses to Run Her 7-Figure Business: https://gemmabonhamcarter.com/toolsConnect on Social: https://www.instagram.com/gemma.bonhamcarter Support the show

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How can e-commerce businesses use email marketing to drive 30% of their revenue? In this episode, Adam Torres and Dan Nikas, Founder of Elite Brands, explore email marketing and automation. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

I'm thrilled to bring you Jason Zook, cofounder of Teachery, the online course platform I've used for years to run my business. Jason has a unique approach to the online business world—one that's refreshingly simple, effective, and, yes, a bit unconventional. In today's episode, Jason walks us through his story, starting with his “I Wear Your Shirt” project back in 2009, to his new “done-for-you” course strategy in the evolving digital space.We dive into why Teachery stands out among course platforms (spoiler: it's not an all-in-one), the big move to lifetime pricing, and why focusing on ONE offer has been a game-changer. Plus, Jason shares his predictions for 2025, what he sees changing in online education, and why a “done-for-you” approach will be key to future success.What You'll Learn:- Jason's entrepreneurial journey from “I Wear Your Shirt” to Teachery- How Teachery differentiates itself in a crowded course platform space- The shift to lifetime pricing: why it works and what you should know- How simplifying your offer can skyrocket your business- The importance of AI and “done-for-you” tools in 2025- Why shorter, bite-sized content is winning in the online space- Jason's insights on building customer loyalty through genuine supportResources Mentioned:- Teachery: https://gemmabonhamcarter.com/teachery  - Wandering Aimfully: https://wanderingaimfully.com/- Gemma's Free Course Creation Class: https://learn.gemmabonhamcarter.com/class/ Support the show

Ready to hear from someone who's built a thriving online business from the ground up? In this episode, I sit down with my longtime friend and online business pioneer, Meagan Williamson. Meagan and I started as OG bloggers in the Canadian home decor scene—long before either of us dove into course creation. Fast forward to today, and Meagan is a go-to expert in Pinterest marketing for digital businesses.We dive into her evolution from accidental blogger to seasoned course creator and Pinterest pro, reflecting on what we've learned over 15 years in the industry. Meagan's sharing how she refined her launch strategy during her busy “mom of two” years, what she's seeing as critical for online success in 2025, and why having a blogging background has been such an advantage in adapting to a constantly shifting digital world.Join us for an unfiltered chat on launching, navigating growth, and keeping the business fun, no matter how many pivots come your way!What You'll Learn:- Meagan's unique journey from home decor blogger to Pinterest expert- The power of refining one core offer vs. always launching something new- Key strategies for building patience and delayed gratification into your business- The surprising benefit of sticking with “old-school” strategies in a social media-driven worldResources Mentioned:- Meagan's Website: https://www.meaganwilliamson.com- Connect with Meagan on Threads: @meaganawilliamson- Meagan's Pinterest Program: https://pinpotential.com/ Support the show

Ever worried about someone stealing your online course or repackaging your hard work? If you're a course creator, you know that copycats can show up in more ways than one, and this week's episode is all about protecting your business. Today, I'm joined by lawyer and contract expert Jaime Bell from Contracts Market to tackle this all-too-common issue.From spotting subtle “inspirations” to finding your course on sketchy resale sites, Jaime shares everything you need to know to handle content theft—without losing your mind. She'll walk you through exactly how to respond, how to document proof, and the steps you can take to get your work taken down. Whether it's reaching out with a friendly DM or sending a formal takedown notice, you'll walk away knowing what you can do when a copycat strikes.What you'll learn in this episode:- Why content theft is becoming so common and how it affects creators- Steps to assess whether your work has actually been infringed upon- How to document proof of theft (screenshots, URLs, Looms—you name it)- Tips for confronting a creator who may have copied you- What a DMCA takedown notice is and how it works on sites like Facebook and Shopify- How to use copyright law to protect your work, even without a lawyer- Why drip content can protect your course and reduce chargebacksResources Mentioned in this Episode:-Get Jaime's Contract Templates on SALE NOW for Black Friday: https://gemmabonhamcarter.com/legal - Jaime's Guide to Taking Down Copycats: https://www.thecontractsmarket.com/products/copyright-infringement-templates?ref=gemma_bonham_carter - Contracts Market on Instagram: https://www.instagram.com/contractsmarket - Free Whois Lookup Tool: https://www.whois.com - AccuHost Lookup Service: https://www.accuhost.com  Support the show

✨MiloTree Black Friday Sale starts November 22nd! Join the waitlist here!✨ In my newest episode of The Blogger Genius Podcast, I interviewed online business coach, Jenny Melrose, where we delve into the evolving landscape of online business and blogging, particularly as we look ahead to 2025. Shifting Mindsets: From Pageviews to People One of the central themes of the episode is the critical need for bloggers and online entrepreneurs to transition from merely chasing pageviews to focusing on building meaningful connections with their audience. Jenny and I argue that the landscape of online business has changed, and success now hinges on how well one can serve and educate their audience rather than just generating traffic. MiloTree MiloTree Black Friday Sale Waitlist The 3 AI Prompts You Need to Create a Freebie Cheatsheet Join The Blogger Genius Newsletter Jenny Melrose Personality Quiz: What Digital Product Should I Create? Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Key Takeaways Focus on Relationships:Building a loyal audience is more important than ever. Instead of focusing solely on pageviews, prioritize creating content that addresses the specific needs and problems of your audience. Educator Mindset: See yourself as an educator and expert in your field. This shift in perspective can help you create more valuable content and build stronger connections with your audience. Building a Strong Foundation Jenny highlights that many entrepreneurs struggle at the foundational level of their business. She points out that a significant number of clients come to her with websites that are cluttered and unfocused, making it difficult for visitors to understand what they offer. A well-structured website is essential for nurturing relationships and driving sales. Website Essentials Opt-in Opportunities: Your homepage should prominently feature an opt-in or freebie to encourage visitors to join your email list. This should be placed above the fold, ensuring that it's visible without scrolling Clear Navigation: Ensure that your website has clear navigation to three main areas of your business, such as educational resources, services, and products. This helps visitors quickly understand what you offer and how they can benefit. Content Integration: Showcase your latest blog posts, podcast episodes, and other content, along with additional opt-in opportunities to keep visitors engaged. Nurturing Your Audience I reiterate the importance of an email list as the most effective way to nurture relationships with potential customers. The number of social media followers is not as important as having a dedicated list of engaged subscribers who are interested in what you have to offer. Actionable Tips: Email Marketing: Focus on growing your email list and regularly engage with your subscribers through valuable content and offers. Personal Touch: Use your email list to build personal connections with your audience. Share your story, insights, and behind-the-scenes content to foster a sense of community. Clarity and Strategy Jenny positions herself as an educator who provides clarity and strategic plans for her clients. She encourages entrepreneurs to focus on solving specific problems for their audience, which can lead to the development of products and services that people are willing to pay for. Strategic Steps: Identify Problems: Conduct keyword research to understand the problems your audience is searching for solutions to. Content Distribution: Choose three platforms to distribute your content consistently, whether it be through podcasts, blog posts, or videos. For instance, if you start with a podcast, transcribe the audio into a blog post for greater visibility and engagement. Product Development: Develop products and services that address the specific needs of your audience. This positions you as an expert and creates additional revenue streams. Overcoming Overwhelm Many entrepreneurs feel overwhelmed by the myriad of options available to them. Break down your goals into manageable tasks and prioritize them based on their impact on your business. Don't hesitate to seek support from mentors, coaches, or online communities to help you stay focused and motivated. Learning from Experience Jenny reflects on her journey as a former lifestyle blogger and the lessons learned from her experiences, including the challenges of algorithm changes and the importance of adapting to the evolving digital landscape. We both stress the value of sharing these lessons to help others avoid similar pitfalls. Lessons Learned: Adaptability: Stay flexible and be willing to adapt your strategies as the digital landscape changes. Continuous Learning: Invest in your education and stay updated with the latest trends and best practices in your industry. Final Thoughts Focus on building a solid foundation for their businesses, prioritize nurturing your audience, and embrace a mindset of education and problem-solving. By doing so, you can position yourself as an expert in your field and create sustainable, scalable businesses in the ever-evolving online landscape. Other Related Blogger Genius Podcast episodes You'll Enjoy: Set Yourself Up For Successful Brand Work with Jenny Melrose The Future of Blogging: Why Authenticity Beats AI Every Time with Kimberly Espinel Embracing Imperfection: The Power of B-Minus Work MiloTree, the Best Tool for Non-Techies to Sell Digital Products and Grow Your Audience I also want to introduce you to the MiloTree, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support. With MiloTree, setting up your products takes less than five minutes, and you can start generating income without any hassle. Plus, MiloTree offers unlimited freebies and lead magnets to grow your email list, and social media pop-ups to increase your followers, all in one place. Sign up today and get your first 30 days free to see how easy it is to start selling your own digital products and growing your audience with MiloTree!

We're welcoming Sam Vander Wielen, attorney turned 7-figure online course creator, who's sharing how she scaled her legal templates business, built a thriving community, and nailed two record-breaking launches this year alone. After a burnout-filled career as a lawyer, Sam switched gears, using free calls to learn what her ideal clients really needed and turned those insights into her ultimate moneymaker—the Ultimate Bundle. Now, with 4,000+ buyers, she's spilling all the strategies, from fostering genuine community to using micro-commitments to boost engagement.Whether you're struggling to gain traction or feeling uncertain about launching in a more competitive market, Sam shares how she's kept her business booming by adapting to new consumer trends and injecting real value into every interaction.What You'll Learn:- Why 2024 is still a strong year for course sales and launches- The story behind Sam's Ultimate Bundle and her “aha” moment that led to it- How creating a community-driven offer supercharged her sales- Why engagement is key, and how micro-commitments make a difference- Tips for staying calm and confident during high-stakes launch periodsResources Mentioned:- Sam Vander Wielen's Ultimate Bundle: https://www.samvanderwielen.com/bundle- Sam's Instagram: https://www.instagram.com/samvanderwielen- Pre-Order Sam's Book (coming April 15, 2024): *When I Start My Business, I'll Be Happy* Support the show

The online course landscape is shifting, and today, we're diving into what that means for you as a course creator. If you've been feeling the changes in 2024—from savvier buyers to fiercer competition—you're not alone. But here's the thing: adapting to this new environment is entirely possible if you know where to focus.In this episode, I'll walk you through the changes in our industry, why they're happening, and what you can do to keep your courses fresh, engaging, and appealing. From standing out in a crowded market to using AI tools that help students implement faster, these are the new strategies to help your course thrive. Plus, I'll share the most critical piece that my top students are doubling down on right now to see success.What You'll Learn:- The current state of online courses and what's driving change- Why differentiation is crucial to standing out in today's crowded market- Practical examples of what “good” vs. “bad” differentiation looks like- How AI can enhance your courses and give students quicker wins- Tips for streamlining your course to avoid information overload- Three core strategies to help you thrive in this new era of online learningResources Mentioned:- Get on the waitlist for our Black Friday Deal Week: https://learn.gemmabonhamcarter.com/2024-deals/- Gemma's Course Creator School: https://gemmabonhamcarter.com/coursecreatorschool- Free Class: Launch Your Course: https://learn.gemmabonhamcarter.com/class/ Support the show