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1. Getting Strong Individually2. Getting Strong in God's Word3. Growing Your Community
Matt shares some insight on completing his first marathon, winning a hare scramble race the next day & how he stays consistent with his training. Hosted on Acast. See acast.com/privacy for more information.
Selene Yeager is host of the Hit Play Not Pause podcast, content manager at Feisty Menopause, and a best-selling professional health and fitness writer, including the co-author of ROAR and Next Level with Dr. Stacy Sims. She lives what she writes as an NASM certified personal trainer, Pn1 certified nutrition coach, off road racer, and former All-American Ironman triathlete. Selene Yeager is leading the way for so many of us women who are older and active. Many of her followers are over 50 and 60 and are still professional athletes hitting records, climbing mountains and winning races, outright, over the guys. Strong course : https://www.womensperformance.com/a/2147786646/LY75ifrR On sale: November 13-20, 2024 Course begins: December 1, 2024 PAST EPISODES: Badass & Fast After 50, Maintaining Energy, Fitness and Body Composition through menopause How To Sail Through Menopause How to Navigate Menopause and HRT Wisely Contact Selene Yeager Website: seleneyeager.contently.com Facebook: FitChick - Selene YeagerX: @FitChick3 https://twitter.com/fitchick3Instagram: @FitChick3 Give thanks to our sponsors: Get Primeadine by Oxford Healthspan. 15% discount with code ZORA here. Get Mitopure by Timeline. 10% discount with code ZORA at timeline.com/zora Try Qualia senolytics. 15% off with code HACKMYAGE at qualialife.com/hackmyage Visit getkion.com/hack for 20% off Kion Essential Amino Acids Try OneSkin skincare for with code ZORA at https://www.oneskin.co Join Biohacking Menopause before November 1, 2024 to win one of 3 copies of The Psilocybin Handbook for Women by Jennifer Chesak. Join the Hack My Age community on: Facebook Page : @Hack My Age Facebook Group: @Biohacking Menopause Instagram: @HackMyAge Website: HackMyAge.com Biohacking Menopause membership group Email: zora@hackmyage.com This podcast is edited by jonathanjk@gmail.com We cover: How important is it to focus on getting stronger Losing weight vs building muscle Muscle mass vs strength vs power How to improve muscle strength and mass Dieting culture Menopause training tips What are myokines and how do they affect muscle? --- Support this podcast: https://podcasters.spotify.com/pod/show/hackmyage/support
for 101 free kettlebell workouts go to http://www.101kettlebellworkouts.com
Joining me on the show today is Steve Foster. Steve is a strength and conditioning coach, a GB basketballer and hosts his own podcast - The BySteve podcast. This is a pretty deep and wide-ranging conversation! We talk about: - Steve's time playing basketball for Great Britain and the lessons he's learnt from the game - The benefits of strength training and how to get started in the gym - Steve's experiences growing up, including family life and beating cancer, and what he does now to stay positive and grounded - What it's like dating in 2024 - & much more Connect with Steve: https://www.instagram.com/by_stevefoster/ https://www.linkedin.com/in/steve-foster-87b1b690/ Connect with me: https://theinsightpodcast.com https://www.twitter.com/samuelcwhart https://www.instagram.com/samuelcwhart https://www.facebook.com/samuelcwhart https://www.youtube.com/@samuelcwhart
Dr. Guillermo Contreras // #FitnessAthleteFriday // www.ptonice.com
On this episode of Fearlessly Authentic, Jodi sits down with Kenny Santucci, one of New York City's top fitness trainers and the owner of The Strength Club. With over a decade of experience, Kenny shares his personal fitness journey, beginning with his transformation at the age of 15, and how it led him to become a leader in the health and wellness industry. He discusses his experience as a former collegiate wrestler, his completion of marathons, Ironman races, and triathlons, as well as his passion for Jiu Jitsu. Kenny also dives into his role as the creator of Strong New York, NYC's premier fitness and wellness expo, and the importance of building community in the fitness world. Listeners will gain insight into his approach to training, his experiences working with celebrities like Jon Bon Jovi and Frank Ocean, and his mission to inspire others to take control of their health and transform their lives. Tune in for an empowering and motivating conversation with Kenny Santucci, and discover how fitness can be a catalyst for change! #FearlesslyAuthentic #KennySantucci #FitnessJourney #StrongNewYork #HealthAndWellness #Transformation #StrengthTraining #JiuJitsu #FitnessCommunity #Inspiration #WellnessJourney #NYCTrainer #FitnessMotivation
Andrew Lemon has spent the past 15 years working on the front line of healthcare as an osteopath, he is also a business and tech entrepreneur. Eight years ago he co-founded Strength by Numbers, to finally fill a gap in the market he had been combatting for years, namely, the lack of specific strength measurements in healthcare. Heart rate, blood pressure, weight, BMI are all measured as a matter of course. Andrew Lemon says for too long, strength has been the missing component. Strength by Numbers has revolutionised the domestic Aussie market with their AxIT technology, and they're about to attack the US market. Andrew takes us behind the scenes of the science, the tech and the forward strategy.
In this episode of the Help Me Understand podcast, JK sits down with Betsy Foster (MS, CSCS), owner of Foster Strength, to talk about her journey from high level dancer, to personal training and coaching. Betsy is the owner of Foster Strength, an online platform with a specific focus on helping women build muscle by uncomplicating training and nutrition simple. Along with being a coach and trainer with over 14 years of professional training experience, Betsy is a married mother of two young girls, and an avid fan of the Baltimore Ravens NFL football team. Betsy shares insights with JK as they discuss the importance of building muscle sustainably, avoiding the traps of yo-yo exercising, and the power of simplicity and consistency in fitness. The conversation also touches on the impact of nutrition and the key role of proper fueling in achieving strength goals. ---- Connect with Betsy: @foster_strength Betsy's podcast: Your Strongest Body Betsy's program: Built Bodies Connect with JK on Instagram: @coachjkmcleod Email JK: jk@themusclefeed.com Join JK's weekly email list: subscribe here Check out Feed Your Habits* apparel here (code: JKFYH for 10% off) *available in the US only at this time
Today's episode is with Jo Mettenburg. Jo is a woman in the middle entrepreneur who's completely passionate about helping women focus on a healthy metabolism, nourishing their body (vs. dieting), and getting strong.In this episode, you will learn:How to have a healthy metabolism, nourish your body, and get strong in midlife.Starting your side hustle/building your business is mostly about getting creative and solving problems. Doing what you can with what you have. We talk ourselves out of so much.Anything is possible – you can build something bigger than you think is possible.Figure out what you can commit to and do it.Connect with Jo at:https://www.couturefitnesscoaching.com/https://www.buzzsprout.com/1883347https://www.instagram.com/couture_fitness_coaching/https://www.facebook.com/profile.php?id=100092952362623NOTE: The information shared in this podcast is intended for your convenience, entertainment, and education and isn't geared to your personal situation; it's not a replacement for care or advice from your own medical professional. So as always, you may have some things you want to follow up on so please seek a suitable professional to advise you on your personal situation.Connect with Suzy:Women in the Middle® Entrepreneurs: Are you a 50+ woman business owner or entrepreneur who's dealing with navigating classic midlife issues that are affecting the way you run your business? We're looking to interview guests just like you from a wide variety of different businesses! Apply now: www.midlifeinterviews.com. LISTEN HERE for iTunes and HERE for Suzy's website.HAPPINESS BREAKTHROUGH COACHING SESSION: Imagine having a private 2-hour coaching call to get some solid clarity about what's holding you back and confident about your next steps forward! Time for a breakthrough! Limited spots are available. Book here.The Women in the Middle® Academy: The “Academy” is an exciting, life-changing, six-month, online group coaching program and community for midlife women. You will develop a roadmap to help you go from being unclear about what you want to be crystal clear about how to create a more fun, meaningful, and regret-free next chapter! Head over to www.womeninthemiddleacademy.com and apply and book your free call. I can help you find what's missing so that you love your life after 50.WOMEN IN THE MIDDLE SHOP: https://suzyrosenstein.com/shop/BUY SUZY'S BOOK: 50 Ways to Celebrate Life After 50: Get Unstuck, Avoid Regrets, and Live Your Best Life: www.50waystocelebrate.com and
TIME STAMPSNote: The full list of sources and notes can be found on the episode page on https://www.strongerbyscience.com/podcast-episode-14000:10:26 - Forcing Advanced Periodization00:38:42 - High Reps for Hypertrophy00:49:00 - Getting Strong to Get Big01:01:17 - All You Need Is A Few Exercises01:07:18 - Audience Q&AWant to get your question answered on the show? Send a voice memo to podcast@strongerbyscience.com MORE FROM THE SBS TEAMWork with a Stronger By Science coach: Get personalized training and nutrition plans and ongoing support from one of our expert coaches.Join the Research Spotlight newsletter: Our newsletter is the easiest way to stay up to date with the latest exercise and nutrition science.Join the SBS Facebook group and Subreddit.RECOMMENDED PRODUCTSTry MacroFactor for free: Use code SBS to get a 14-day free trial of our nutrition app MacroFactor. MacroFactor has the fastest food logger on the market and its smart nutrition coach adapts to your metabolism to keep you on track with your goals. Download it today on the App Store or Google Play.BulkSupplements: Next time you stock up on supplements, be sure to use the promo code “SBSPOD” (all caps) to get 5% off your entire order.MASS Research Review: Subscribe to the MASS Research Review to get concise and applicable breakdowns of the latest strength, physique, and nutrition research – delivered monthly.
This episode is brought to you by Momentous, Lumebox, and AquaTru. We know that resistance training is a core component of health and longevity, but it can be daunting for many people to understand where and how to start. If you're seeking expert advice on getting started or continuing your journey to implement resistance training and maintain lean muscle mass, today's episode is for you. Today on the Dhru Purohit Show, we have a special compilation episode where Dhru speaks with several podcast guests about the importance of strength training and maintaining lean muscle mass. Dhru chats with Dr. Lyon about how to start the resistance training journey if your starting point is a sedentary lifestyle. Dr. Lyon shares why individuals fear beginning and how to overcome this limiting belief. Sal Di Stefano shares his thoughts on where to start, the biggest mistakes people make, and his views on creating sustainable habits. JJ Virgin shares the importance of aging powerfully and focusing on envisioning what you want your life to be like as you age. Dr. Gabrielle Lyon is a Washington University fellowship-trained physician in nutritional science and geriatrics and is board-certified in family medicine. She founded the Institute for Muscle-Centric Medicine. Sal Di Stefano is one of the most highly sought-after experts in fitness. He has a practical and easy-to-execute communication style and is the co-host of Mind Pump Podcast, the world's number-one fitness and health podcast. JJ Virgin is a renowned health and fitness expert, bestselling author, and prominent media personality. With over three decades of experience in the field, she has become a trusted authority in nutrition, weight loss, and wellness. In this compilation episode, Dhru and his guests dive into (audio version / Apple Subscriber version): Where Dr. Lyon believes you should start (2:40 / 2:40) It's never too late and moving beyond walking (4:20 / 4:20) Feeling unworthy or a limiting belief (9:49 / 6:35) Resistance Training: how often and when (13:14 / 10:00) Use it or lose it (15:10 / 11:56) How Sal recommends you should be training (18:29 / 15:15) Top mistakes people make when starting their journey (22:32 / 17:42) Creating sustainable habits (25:40 / 20:14) Sal's recommendations on how to start and exercises to implement (28:50 / 24:00) JJ's viewpoint on a sustainable practice (33:50 / 28:50) Aging powerfully (36:20 / 31:20) Working on form and balance (39:50 / 35:00) What is possible as you age (47:50 / 43:00) Also Mentioned in this episode: Try This Newsletter on Muscle Health and Longevity This episode is brought to you by Momentous, Lumebox, and AquaTru. Optimize your energy and mental clarity with the purest form of creatine made by and used by the best. Go to livemomentous.com and enter promo code DHRU to get 20% off any order. Lumebox is offering my community $260 off their FDA-approved portable Red Light device—that's over 40% off! Go to thelumebox.com/dhru to get your Red Light device. AquaTru is a countertop reverse osmosis purifier with a four-stage filtration system that removes 15x more contaminants than the bestselling water filters out there. Go to dhrupurohit.com/filter/ and get $100 off when you try AquaTru for yourself. Learn more about your ad choices. Visit megaphone.fm/adchoices
Crunch Fitness' CMO, Chad Waetzig joins The Current Podcast to explore how Crunch is developing their on-demand workout streaming app, how they're leaning into performance marketing versus brand-building and why digital media is the best way to reach its gymgoers. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler[00:00:01] Ilyse: And I'm Ilyse Liffering. [00:00:03] Damian: And welcome to this edition of the current [00:00:05] Ilyse: This week, we're delighted to talk with Chad Waitzig, the CMO of Crunch Fitness, who leads the brand's marketing and communication efforts for its gym locations all over the world.[00:00:17] Damian: Headquartered in New York City, Crunch serves 2. 5 million members with over 460 gyms worldwide and continues to expand in the U. S. and around the globe.[00:00:28] While Crunch has built a community of fitness enthusiasts at its physical locations, it has also been on a mission of expanding its reach on digital.[00:00:37] We start by asking Chad about how he'd characterize the gym's marketing goals.[00:00:43] Ilyse: so Chad, how would you characterize the marketing mission for Crunch?[00:00:48] Chad: It's really important for us, to both build comprehension around what the crunch brand experience is.[00:01:05] And we think we've got a pretty unique offering in the high value, low price space and in fitness, but it's also to drive leads and it's to fill that, consumer funnel, with folks who are interested in exploring a fitness workout, And building that lead base so that our franchisees, our partners in our marketing journey, can invite them into the gym, give them a free trial, and encourage them to join and continue their fitness journey with us.[00:01:32] so as we think about what we do day in and day out, I'd say that, 80 percent of what we do is focused on how can we introduce the brand to more people and drive leads into the system.[00:01:41] Damian: Now, can you talk about your latest campaign and how that works? I know you're talking about, a kind of big campaign, but you're also then trying to target local gyms and gym spaces and demographics. Can you talk about how that relationship works?[00:01:54] what about the new campaign? Feel good, not bad? [00:01:57] Chad: Yeah. Yeah. So we're, really excited about feel good. [00:02:00] Not bad. we launched the campaign on December the 26th, which is, basically the start of our year, immediately after Christmas. and the, conceit or the gestalt of the campaign is to. recognize that as a country, we've gone through a lot of bad stuff, and, there's a lot of bad in the world, and we don't want to focus on the bad in the world, but we know that it's out there and how do we, recognize that a way to combat that is to feel good, and to feel good.[00:02:31] You can do that through working out. So the whole campaign is focused on this idea of telling a story about the bad things that happen through silly, humorous, metaphors, banging your head on a drawer, getting stuck in a revolving door, waking up in the desert on a camping trip with a snake.[00:02:52] Attached to your face, really absurd, silly things as a metaphor for the bad in the world, and that through working out and through [00:03:00] working out at crunch, you can get those endorphin rushes. you can escape from the world. You can forget all the bad that's out there and really focus on yourself.[00:03:07] You can really lose yourself at crunch. so that's, the gestalt behind the campaign or the, idea behind the campaign. Now, the way we execute that campaign, and we do it in partnership with our franchisees, is through a mix of brand marketing, performance marketing, and retail marketing. And so we've designed, creative assets that kind of take you through that entire journey, whether it's television, radio, direct mail, or digital marketing assets, that really tell that story in a layered way as a consumer moves through the journey.[00:03:41] Damian: Yeah, that's interesting. now you mentioned the campaign, the Feel Good, Not Bad campaign is one that really dives into humor to convey how fitness can be fun. We recently had on this podcast, the CEO of BBDO, Andrew Robertson, who talked about the importance of funny ads and why they're so important.[00:03:59] [00:04:00] To building a brand's identity. I just wanted to get your thoughts on that. and why is Funny the right fit for you?[00:04:07] Chad: Yeah, first of all, I would agree with his assessment. And, at our heart, we're storytellers, right? All marketers are storytellers, and we're telling the story of our brand and our business. And humor, leveraging humor, is one way to tell that story in a way that we think breaks through the clutter.[00:04:26] We're a gym for goodness sakes, right? We're a place where people come to, to get better. whether that's more, more flexible, whether that's to build endurance, whether that's to lose weight, whether that's to gain strength and muscle, but we also don't take ourselves too seriously. And so we think that, our no judgments philosophy, the way we approach our members and the way we approach our experience, it really lends itself well to humor.[00:04:50] But the other thing to keep in mind too, is that. Humor can work in almost any business. think about insurance. 20 years ago, if you had said, we're going to use humor to tell [00:05:00] the insurance story, people would have thought you were crazy. Maybe it's more than 20 years now, but, Geico really broke through the clutter and now look at everybody in that category, right?[00:05:08] They all leverage humor for something that is not a very funny product. our product isn't funny, but our product and our experience is fun. And we think humor helps us tell that story. [00:05:19] Ilyse: Now here we talk a lot about digital channels, obviously, programmatic, CTV, and, there's a Common philosophy or really it's just a fact at this point that, that's a good way to reach like younger consumers. is that what you are finding? Are you trying to reach millennials and Gen Zers specifically?[00:05:44] Or are you looking at whole cohorts of people? Consumers, what is your approach?[00:05:50] Chad: our core consumer is somebody that we call young strong on social, they are our north star. They're the group that we [00:06:00] focus on, for crunch, about a quarter of our member base is made up of. Of people 18 to 24, about a third of our member base are members 25 to 34, so the majority of our members are in that 18 to 34 age range, and that's our young, strong and social group.[00:06:16] Now, we run, we have, campaigns available for our network, to target seniors, active seniors. boomers, Gen, Gen Xers like me, but really our focus is on the 18 to 34 and we do find that digital media channels, are really the best way to reach that audience, right? They, by and large, they're not cable TV subscribers.[00:06:39] they watch a lot of YouTube. They're on social media. and we find that, one of the best ways for us to build awareness is either through CTV, or through YouTube. Uh, and those are the two channels where we are dominant.[00:06:52] Ilyse: And I know you've also spoken about, TV itself too, a little bit. How has like this omni [00:07:00] channel like approach really benefited your brand?[00:07:04] Chad: Yeah, for us, it's been a journey. today we've got 460 gyms and about 2. 7 million members, and we're celebrating our 35th anniversary, but, we're still a small business. when I joined Crunch seven years ago, we had about 125 locations and, obviously we were significantly smaller.[00:07:21] So our dollars, We had to make a strategic choice back then, and our strategic choice was to invest in performance marketing almost exclusively at the expense of brand marketing. Now that we've grown, and now that we're bigger, and we have the, The resources available to us the critical mass. We have found that the omni channel approach for us has paid off in spades.[00:07:46] Our brand awareness has tripled in the last three years, whether that's aided or unaided. And we find that then drives. more consumers to consider us. Our consideration is higher, which then [00:08:00] leads to greater lead production, and greater sales. And, the brand doesn't do it alone.[00:08:05] Our franchisees play a big role in that, but if we had not made that strategic shift to really focus on the Omni channel, I don't think our results would be as strong as they are today.[00:08:17] Ilyse: And today, are you mostly now looking at consumer retention or learning new members to join? It does seem, we talk a lot about streaming wars, but it does seem like there's quite a lot of gym wars out there now.[00:08:31] Chad: Yeah, you know, the fitness industry is, really an interesting one. It is competitive. so today about one in five Americans belongs to a gym, a health club, the Y, or a boutique studio. Now, that number 10, 15 years ago was probably closer to 15%, 14%. The category itself is growing.[00:08:51] So when, crunch wins, the whole category wins when our competitors, when the category wins, cause we are growing the category, but we do compete [00:09:00] for a lot of the same folks, people do switch gyms, they break up with their old gym, they, join a new gym. and so it is a mix for us on the acquisition side.[00:09:09] To both bring new people into the category that maybe are just considering a gym for the very first time, but we're also trying to steal members from other clubs that without a doubt, and our competition would probably say the same. So in answer to your bigger question, how do we think about it is about retention is about acquisition.[00:09:27] It really is both. [00:09:29] Damian: It's interesting. you know, we did use the analogy of streaming, but there's a lot of churn in streaming. you turn off your subscription for one and then you turn it on for another. We just had some data recently that said, I think 30 percent of people who cancel return within a few months to the channel.[00:09:43] So, it's an interesting game, I guess. Yeah,[00:09:49] Chad: of our biggest sources of leads. we very much, look at our former members as potential future members, and they do come back.[00:09:57] Ilyse: Very interesting. Yeah. And, speaking of [00:10:00] streaming, Crunch has its Crunch Plus platform and I know this was a big kind of trend overall, no matter what category you're in, during COVID and everything was to go digital, make sure your product is available where the people were, which is their living rooms at home.[00:10:18] and now it's a little more than a year old. and it obviously it built on what you had before, which is crunch live. Can you tell us how this has been performing and how you would describe the divide between people going in person to the gym and potentially those working out at home now?[00:10:38] Chad: Yeah, really great question. So you're right. We launched, crunch plus about a year ago, and we retired an old platform that we had that was called crunch live crunch live we were the first big box gym to have our own streaming workout product it launched way back in 2013, and it was browser based [00:11:00] only.[00:11:00] Ilyse: Way pre COVID before it was cool.[00:11:03] Chad: it was cool. Before it was cool. And during COVID, we saw our daily usage. Increased tenfold, with a fairly limited library of workouts. And so we clearly realized that we needed to reintroduce our streaming products and that's how we got to crunch plus. So now crunch plus is available on, just about every streaming device.[00:11:23] And, we couldn't be more pleased with where we are today. versus our launch. and just this year alone versus where we finished, in December of last year, our user base on the platform is up 47%.[00:11:39] we have over 600, Workouts available and we're adding the goal is to add one workout a day Either through live streaming or through pre recorded content to the library And we see crunch plus as really both a member benefit. So if you are a crunch member, You get access to crunch plus and basically a [00:12:00] 70 discount off the retail price.[00:12:02] it's incredibly Affordable. It's 1. 99 a month. and so for our members, it's a way to take that brand experience outside the four walls of the gym, whether they're wanting to work out at home, or maybe they travel a lot and they want to take it on the road, but they can also take it right back into the gym.[00:12:19] And so we've got workouts that, are on a treadmill or on a spin bike, or require the use of dumbbells and other equipment that you may not have at home, We've got in the crunch gym. And so we've really created this hybrid workout environment between in person in the gym and virtual on crunch plus, and now for our retail subscribers, those that are not crunch members. they pay 6. 99 a month. Again, it's, an incredible value relative to other products in the marketplace, and we think it's a great way to extend the brand and reach into markets where crunch doesn't exist yet. you can get crunch plus anywhere in the world. we've got 460 locations and [00:13:00] 360 of them are in the United States.[00:13:01] So we have lots of growth ahead of us in terms of our physical footprint, but we love where our digital footprint has taken us.[00:13:10] Damian: Yeah, that's a great move. I see people in the gym with, their smartphones looking at workouts and things. It makes sense for you to have that workout associated with, crunch, or the gym in question.[00:13:21] Chad: that's exactly right. and we really have only started to scratch the surface of where we can take this. I mean, one of the biggest challenges for new people who have never worked out in a gym before is the intimidation that they feel when they come to the gym. And, Most people think about the intimidation as being the, I've got to lose weight before I join the gym mentality, right? the body image concerns. But think about this. If you've never been to a gym before and you walk in the door, you are seeing all kinds of foreign alien equipment with pulleys and weights and pins and benches that articulate in different directions.[00:13:58] Where do I even [00:14:00] start? And what we think CrunchPlus is going to be great for is to give people who are completely new to the gym experience that introduction of how do I get started? What is the best workout for me? How does this piece of equipment actually work? If I'm concerned about how I might be perceived by others, let me watch this video and see how to set this up correctly.[00:14:21] so we're real excited about where we're going to continue to take this platform as it continues to grow and mature.[00:14:26] Damian: Yeah, that's a great point.[00:14:27] Ilyse: could have used that for sure. Yeah, you[00:14:29] Damian: and you see some of these, dudes in there, they're massive and they're making it look like, child's play. I'm like, what? This,[00:14:36] Chad: Right,[00:14:37] Damian: this is scary. Yeah. [00:14:41] Chad: The great thing about those guys, though, is if you ask them for help, they're going to jump right in and help you. they're very proud to share. Here's, how you do this.[00:14:48] Damian: Mm. It's a community, right? a fitness community.[00:14:52] Chad: absolutely. Absolutely. It's the community. In fact, we just did a recent member survey, new member survey, [00:15:00] and we found that 46 percent of our new members, have actually made new friends or founded a community at crunch just by joining and getting to the gym.[00:15:10] So we do think crunch is a great place to build community and our members that it's one of the reasons why they join. [00:15:17] Damian: And speaking of community, you have recently teamed up with Amazon One. Can you talk about how that partnership improves the membership experience for your customers?[00:15:28] Chad: we love our partnership with Amazon. it has gone really well. And they've been, as you can imagine, they're one of the largest companies in the world. They are very sophisticated in what they do. And, they've been a great partner to work with, for those, listeners that aren't familiar with the Amazon one product, it is a biometric device reads basically the palm of your hand.[00:15:49] It is a touchless device. You basically hover your palm over their reader and it identifies you uniquely. So apparently the palm of your hand is as unique as your fingerprint [00:16:00] or your retina and, Amazon has piloted this in, I believe it's being rolled out in Whole Foods.[00:16:07] I believe they have a partnership with Panera. And then they were piloting it in their own C Store concept for a while. We got together with Amazon to really be the first to bring it to the fitness environment. And the initial application or use case is to validate a member's entry into the gym. And What we found is I think a couple of things.[00:16:32] there's a back office business case which reduces fraud for us. So we don't have members sharing their key tag with their barcode with friends, right? Because now I only can get in with my palm. So that reduces, that concern. But from the perspective of our members, it shows that we're progressive.[00:16:57] We're forward thinking. we've got the latest [00:17:00] technology and we're bringing that into the environment. and we've seen adoption close to 80 percent in the locations where we've rolled it out. There are some folks that are still concerned about having their biometric data. read by Amazon, and we respect that and we'll still have the old way of scanning barcodes at the front desk, but for the vast majority of our members, it allows them to get into the gym quickly and get right to their workout.[00:17:24] Damian: Mm. That is fascinating. I actually didn't know about Amazon One, [00:17:27] Chad: Yeah, if you have a Whole Foods near you, next time you go to a Whole Foods, see if they've got it. it's how I use, it's how I check out at Whole Foods. it is faster than even, Apple Pay and Google Pay, I[00:17:39] Damian: Wow. Mm.[00:17:41] Chad: I think it's a pretty great service.[00:17:42] Damian: in general, when it comes to partnerships, how important are those kind of brand partnerships for Crunch?[00:17:49] Chad: they're really important and, you can think about partnerships for us, at least. We think about it in a couple of different levels. One is this kind of, Big strategic capability [00:18:00] enhancing partnership, which we have with Amazon, and we've got obviously have partnerships with some of the best, equipment manufacturers in the fitness space, right? Whether that's through life fitness or, TRX or the other, brands of the space, and we look at that as a way to enhance our member experience. We've got a really talented member experience team headed up by our chief experience officer, Molly long and, Molly and her team are thinking about ways that they can bring these kinds of big brand partnerships that are enablers.[00:18:34] To bear on the member experience. But on the marketing side, we also look at brand partnerships as a way to enhance your existing membership. So we do partnerships where we provide our members access to crunch only discounts. So we have one right now with Crocs where members can get a discount on Crocs shoes that's proving to be very popular.[00:18:58] And one of the ways in [00:19:00] which we talk about our membership, pricing with our members. and so one of the things that we like to say to prospective members is that if you take advantage of all the discounts that you can get through your crunch membership, all the retail discounts with our brand partners, your membership practically pays for itself.[00:19:14] And so we like to think that because it is a membership, you are part of a community, you are part of a gym, you are part of a club. If we can give value back to that member, it only makes that membership more valuable to them. So for us, those brand partnerships are super important.[00:19:30] Damian: we want to talk about first party data, of course, and we want to talk about that and how that informs some of your campaigns. And we assume, given that you have this great membership, global membership, it's not necessarily an issue for Crunch.[00:19:43] But how do you go about, leveraging that first party data to inform your marketing efforts? [00:19:49] Chad: so obviously our first party data even more so today than in years past is important to us and being able to leverage that data is [00:20:00] an important part of what we do both on the brand marketing side, but also are we work with our franchise partners for them to execute on their local marketing side.[00:20:08] Our media agency of record is USIM, and through USIM, we have an identity resolution initiative with TransUnion, where we enrich our first party data anonymously, with the TransUnion data, and we use that for audience building, lookalike audience building, Former member, audience building, et cetera, et cetera.[00:20:29] And a lot of that is used, through programmatic. it, it informs, what we do, in terms of, our targeting. the way in which we've structured our media approach, brand marketing happens through the Crunch marketing team. We also pick up search, on behalf of our network, just given the complexities of search and the ever changing, approach to paid search.[00:20:54] we. We feel like we're in a better position to manage that on behalf of our franchisees than asking our franchisees [00:21:00] to do that. Really everything in between is through our franchise partners and we have four brand approved agencies that they can choose to work with And we work with them To make sure that they have access to first party data so that they can also enrich that data and do first party, audience building, et cetera.[00:21:20] So for us, it's a critical component of what we do. And again, of, what we spend, I would say that, from. CTV all the way down through search, probably 90 percent of our spend across the network is digital.[00:21:36] Ilyse: Very awesome. I actually have a question about first party data. Are you able to glean more, say from Crunch Plus? Because people are tuning in and you're able to see, what kind of workouts they're choosing, what kind of, when, they are actually working out.[00:21:55] It must be very revealing, even more so than your regular, gym [00:22:00] customers that come in.[00:22:02] Chad: it's actually, that's actually a great question and it is true because obviously we control and manage the crunch plus platform of the 600 plus videos or workouts that we have. We can see what the viewership is. We can, we understand the view through rate on each of those. We know what each subscriber is watching and what kind of workouts they're doing and the frequency with which they're doing that.[00:22:26] and that's rich data that. We don't necessarily have easily accessed on the gym membership side. so from that standpoint, in terms of building out new workouts, as an example, we found that the 20 minute workout videos were the most popular in the group. And yet when we launched, we were launching with 30, 45 minute workout videos.[00:22:51] We pivoted very quickly to doing more over 20 minute workouts. And what we found is. The 20 minutes were actually too long based on view through [00:23:00] rates. So we launched a number of what we call quickies, right? They're five minute workouts and the viewership on those has skyrocketed. that's where we've leveraged that first party data to learn on the gym side, it's a little bit more challenging, but we're actually building out more of a, first party data set around.[00:23:16] utilization of the gym. We know when they check into the gym. If they book and take a group fitness class, we know that they're doing that because that's an online reservation system. we know when they buy a personal training package and when they take personal training sessions. And so the next level for us as an organization is to better activate that first party data so that we can do a better job on member retention.[00:23:40] upselling into higher tier memberships, and cross selling into other parts of our business.[00:23:45] Ilyse: And based off of that, and knowing that you guys are located in 41 states,[00:23:51] Chad: Yes.[00:23:52] Ilyse: you can probably tell me which states are the fittest in the U. S. in terms of attendance. I mean, I'm just [00:24:00] curious.[00:24:00] Damian: just[00:24:01] Chad: so that's a really good question.[00:24:04] Ilyse: New York, I know.[00:24:05] Chad: I, I can, I can say I can say that,[00:24:09] Ilyse: work out a lot here.[00:24:10] Chad: there are certain markets. the southeast is one of them where the number of visits per member is higher than the average. Obviously, we have an average, per month in the southeast. Really strong gym attendance.[00:24:26] I'm not going to say whether or not they're more fit than[00:24:29] Damian: Yeah, you can't know that.[00:24:31] Chad: but utilization does vary based on, based on market. I don't know how much of that is driven by weather, or how much that's driven by lifestyle. [00:24:39] Ilyse: who's the laziest[00:24:40] Chad: in New York City, New York City, we have really strong, really strong utilization of the gyms, best ever, better than pre pandemic.[00:24:48] Ilyse: Oh well.[00:24:49] Chad: but we've seen that across the board that the utilization of our gyms post pandemic has been at a higher level everywhere than versus than pre pandemic.[00:24:59] Ilyse: People [00:25:00] want to get out there again.[00:25:01] Chad: I think people want to get out there. Yep. I think they recognize that the role of fitness in, in relieving stress and anxiety is important.[00:25:08] Ilyse: How do you then tailor your messaging? Based off of location, especially if you're, talking to the fittest people in the U S versus the laziest,[00:25:18] Damian: people in[00:25:20] Chad: we wouldn't say that we're all about no judgments,[00:25:22] Damian: no, of course.[00:25:23] Chad: there, there is no one type, there is no one reason, there is no one way, for us at Crunch. but we do build out marketing assets that allow our franchisees, who are the closest To the member than we are here in the puzzle palace here in New York City, right in the ivory tower.[00:25:42] and we make sure that we provide assets that, if your club is really strong in group fitness classes, that we've got the assets for you there. If your gym is really big into strength training, which is virtually all gyms. Now we've got lots of strength training assets, or if you're into hit workouts, or if you're into [00:26:00] Kids Crunch babysitting is important because you've got a lot of younger families and they need to have child care when they come to the gym and work out and we allow our franchisees then to use those assets to tailor their marketing communications based on their local needs.[00:26:16] Damian: It's interesting. Now, you mentioned, maybe people in warmer climates and warmer states going to the gym maybe than others, but I don't know whether that holds true, but what I wanted to ask you about is what does the marketing calendar look like for a gym like Crunch? especially around key moments, we're here, A good third of the way into the year, but January's obviously got to be a big moment for gyms because everyone has that resolution to get fit again, New Year's resolutions, and then there's the summer, approaching, people think about, oh, I've got to be back on the beach, what should we do?[00:26:50] How do you strategize around those moments?[00:26:55] Chad: Yeah, there is certainly a seasonality to, to both visitation and [00:27:00] membership joins new members joining the gym. the first quarter of the year is the. The most important quarter of the year for us. it is our Black Friday and Cyber Monday and holiday season. and we do structure our spending accordingly, right?[00:27:14] So we'll heavy up in Q1, in the months later in the year when gym memberships aren't as, The demand isn't as high. We will adjust spending accordingly. So we do balance that out throughout the year. So we do marry up spend with demand. Within any given month, we will run a series of national promotions that our franchisees can opt into.[00:27:39] And they tend to be priced Price driven, because that's the category we're in, but we provide the support to the franchise network around the if they opt into that promotion to try to convert prospects in the system to becoming members. We do look at certain, events. So certainly we look at. New Year's resolutions, New [00:28:00] Year to you.[00:28:01] We look at spring break. We look at the beginning of the summer. We look at back to school. and then we look at the, to school is the last big hit when you begin to hit November and December, most consumers are really focused on holiday shopping, holiday parties, family get togethers, travel, Wrapping up their year end of their job if they're on a calendar or fiscal year, And then we start right over again on december 26th, and that's when people are like, okay, let's get back to the gym so we do take all of that into consideration but every month has a cycle and every quarter has a cycle and then obviously there's a cycle to the year[00:28:41] Ilyse: so there's obviously one of the biggest categories on social media is fitness. I would say there's so many fitness influencers out there these days.[00:28:52] To what extent do you share a kind of like common goal to get people to the gym? Do you then access and use [00:29:00] these social media personalities?[00:29:02] Chad: Yep. yeah, really good question. influencers in the fitness space are very important and we have worked with influencers. off and on over the past several years, we work with them today. And what we have found them to be most effective for us is around awareness building, introducing crunch to their audience.[00:29:26] we have tried to activate, and I'm using air quotes for those, listening, obviously, we've tried to activate those influencers to try to sell gym memberships. And we've not succeeded in that. I think their audiences see through that.[00:29:40] Ilyse: Hmm. Interesting.[00:29:42] Chad: And so for us, it's more about the authenticity of we want to invite the influencers into our gym.[00:29:47] We want them to get in a great workout. We want them to tell their story on that does more value for us. than them trying to sell a membership to their audience. And so we certainly work and we pay influencers [00:30:00] for some of that awareness building. But we also Work really hard to make sure that our member experience is an excellent experience for all of our members because we have influencers in our gym all the time that we may not even be aware that they're there and we want them.[00:30:18] We wanted to organically. Work its way through social media, and we've actually had some great success with that. And so the success comes from our fantastic operators on running a great gym on the influencers who are already members are just telling the crunch story for us. They're evangelists on. You really can't put a price on that.[00:30:41][00:30:41] Damian: And that's it for this edition of The Current Podcast. We'll be back next week, so stay tuned.[00:30:46] Ilyse: The current podcast theme is by Love and Caliber.[00:30:49] The current team includes cat fussy and Sydney Cairns. [00:30:53] Damian: remember I'm[00:30:55] Ilyse: and I'm[00:30:56] Damian: we'll see you next time. And if you like what you hear, please subscribe [00:31:00] and leave us a review. Also, tune in to our other podcast, The Current Report.
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Emily Zarnow, creator of @hikeology, and I sit down in this episode to chat about everything from getting back to our outdoorsy hobbies as adults, her recent solo backpacking trek along the Trans-Catalina Trail, balancing the full-time work and outdoorsy girl life, and her experience in my Mountain Metabolic 1:1 Coaching program. Connect with Emily on Instagram @hikeologyExplore her website Hikeology-LA.comTo try a free week of my signature Fit for Hiking program to get you fit from the trails (gym AND at-home options) start HERE. | Free Week of Workouts | Ponytail on a Trail Mountain / Adventure Fitness guides to get you in shape for the trails! Weight Loss Women's Fitness programs At-home fitness programs Healthy Habits www.ponytailonatrail.comFor next level fat loss strategies, hormone/gut health help, serious performance goals and unparalleled support, apply for Mountain Metabolic coaching. Learn more HERE.For more free wellness resources, hiking/travel guides, and other blog posts, check out my website HERE. | Colorado Hiking + Fitness| Ponytail on a Trail | United States Welcome to Ponytail on a Trail: Your guide to all things hiking and fitness! Get hiking tips, adventure ideas and learn about the top trails in Colorado! My goal is to help give you the tools and the confidence to explore the world around you! www.ponytailonatrail.com
The University of Utah Athletics Department takes a lot of pride in its strength and conditioning. Ashley West reports the U provides the latest technology and customized workouts so teams can perform at their highest ability.
LifeBlood: We talked about getting strong, the value of improved strength, what keeps people from working out and how to overcome those challenges, the difference and benefits between in-person and online strength training, what happens when you marry consistently with tech and accountability, and how to get started, with Ryan Matt Reynolds, Founder of Barbell Logic. Listen to learn the difference between coaching and an online program! You can learn more about Ryan at Barbell-Logic.com, YouTube, Facebook, Twitter, Instagram, and LinkedIn. Thanks, as always for listening! If you got some value and enjoyed the show, please leave us a review here: https://ratethispodcast.com/lifebloodpodcast You can learn more about us at LifeBlood.Live, Twitter, LinkedIn, Instagram, YouTube and Facebook or you'd like to be a guest on the show, contact us at contact@LifeBlood.Live. Stay up to date by getting our monthly updates. Want to say “Thanks!” You can buy us a cup of coffee. https://www.buymeacoffee.com/lifeblood
Tim and Bart dive into the world of pain science and uncover the truth behind common misconceptions in their brand-new podcast series, The Painful Truth. With their signature blend of expertise, humour, and compassion, Tim and Bart tackle the most pervasive ideas surrounding pain care and treatment head-on. In this inaugural episode, they take on the popular notion that you "can't go wrong getting strong" when it comes to managing chronic pain. But is this advice as straightforward as it seems? Tim and Bart explore the nuances and potential pitfalls of applying this mantra to everyone, shedding light on the importance of personalised approaches to pain management. They share valuable insights on the complex relationship between strength training and chronic pain, the psychological impact of pain, and the risks of one-size-fits-all exercise prescriptions. You'll come away with a deeper understanding of what it takes to effectively manage chronic pain and why a multifaceted, individualized approach is key. Whether you're living with chronic pain, supporting a loved one, or simply interested in the latest pain science, this episode is a must-listen. Tune in to The Painful Truth and join Tim and Bart on an enlightening journey towards better understanding pain, strength, and the path to improved well-being. Useful Links Le Pub Website: www.lepubscientifique.com Become a Le Pub member: https://www.lepubscientifique.com/premium-membership Contact us: lepubscientifique@gmail.com Follow us: Twitter: @lepubscientifiq Instagram: @lepubscientifique LinkedIn: @LePubScientifique Join the Le Pub Community on Facebook: Le Pub Scientifique
In this episode, Corey and Tim discuss the importance of nutrition in enhancing anaerobic glycolysis and supporting muscle strength and force production. It covers topics such as the role of glucose, creatine, amino acids, and the impact of insulin on energy levels, as well as strategies for pre, intra, and post-workout nutrition to improve performance.
New today! Thanks for listening!
You might be forgiven, when you look at today's guest's Instagram grid, for thinking she has superhuman strength and is obviously one of those lucky people who was born as a talented sports person. However, that couldn't be further from the truth! Shelby Copeland is truly tenacious and having had to overcome multiple hurdles, she is a shining example of what hard work, consistency, but particularly knowing your own body and working in tune with it, can do. I really enjoyed our wide-ranging, empowering conversation that covered topics ranging from our common ground; natural movement coaching to hypermobility, parkour for seniors, training in tune with your menstrual cycle and, Shelby's personal interest; Ninja training. If you enjoy this podcast, please support the show by pressing Follow & giving a Rating. To find out more about today's guest and for the full show notes visit: The Make Movement Matter Podcast Connect with your host, Wendy, founder of Reclaim Movement on Instagram or find out more about more at https://reclaimmovement.co.uk or on YouTube Editing thanks to hunterdigital.co.uk --- Send in a voice message: https://podcasters.spotify.com/pod/show/wendy-welpton/message
Soooo what exercises did i use to get back toward being strong?
On todays Just Talk we Honor Carl Weather AKA Apollo Creed, Rest in Peace. We talk politics, the state of our country and the future. We talk about struggle and life in the new position.
For 101 free kettlebell workouts visit http://www.101kettlebellworkouts.com
00:00 - Intro00:52 - Barbell vs. Kettlebell Squats06:58 - Traditional vs. Trap Bar Deadlifts18:30 - Winter Programming For Getting Strong 24:06 - Dan John On Snapacity37:16 - Working Out As A Father Of Small Kids41:29 - Dan John on Running As A Fundamental Human Movement49:06 - Rope Climbing vs. Pull-Ups 53:45 - Substituting Post-Lifting Walking 59:23 - Best Mobility Method For A 63-Year-Old ► Personalized workouts based on your schedule, ability, and equipment options. http://www.DanJohnUniversity.com. ► If you're interested in getting coached by Dan personally, go to http://DanJohnInnerCircle.com to apply for his private coaching group. ► Go to EasyStrengthOmnibook.com to get Dan's latest book.
Tune into optimal health where DocJen and Dr. Dom dive into the shoulders! DocJen and Dr. Dom dive into the potential causes of shoulder pain, the role of posture with regards to shoulder health and the the best exercises to help optimize that shoulder-shoulder blade-upper back complex. By providing your solution with exercises, they discuss the relevance of mobility and strength to build awareness and resilience. Vital Proteins Discount: Do you love coffee? Why not add a scoop of collagen to compensate for the loss of efficient collagen production with age! We know that while our body's collagen production slows as we age, our need for it only grows as our bodies become less efficient. By providing nourishing collagen and promoting our production of collagen, Vital Proteins helps people feel better and live fuller lives through HIGH-QUALITY nutrition products. Use code ‘OPTIMAL15‘ at checkout and get your very own Lemon Collagen peptide supplement at a discounted price by clicking here!** What You Will Learn In This PT Pearl: 3:15 - Why do we get shoulder pain? 4:49 - Shoulder Blade & Ribs 6:00 - When does posture get bad? 7:23 - Building back awareness: Rotation 8:48 - Active Wall Rotations 10:20 - Shoulder stretches 11:30 - How the neck is involved 13:00 - Getting Strong Previous episodes you may be interested in: Episode 54 - Frozen Shoulder Episode 72 - Scapular Winging Episode 82 - Rounded Shoulders Episode 120 - Rotator Cuff Episode 142 - Bad Posture? Episode 154 - Shoulder Popping Episode 222 - Biceps Tendinitis Episode 228 - Shoulder Labrum To Watch the PT Pearl on YouTube, click here: https://youtube.com/watch/ For research and full show notes, visit the full website at: https://www.docjenfit.com/podcast/episode334/ Vital Proteins: **These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Results may vary. Various studies have suggested benefits following daily consumption of collagen peptides for several months. Refer to product labels and vitalproteins.com for recommended serving sizes and for more information** --- Send in a voice message: https://podcasters.spotify.com/pod/show/tobpodcast/message
This podcast features Eric Bugenhagen, the man who brings an insane level of charisma and superhuman strength to the fitness landscape.Eric shares his story about how he started training, his approach to getting strong and jacked, YouTube Fitness and how he dealt with brutal injuries.
Subscriber-only episodeIn this episode, we talk with Dr Leslie Desrosiers, PT, DPT, OCS, CSCS, a Doctor of Physical Therapy and the creator of ACL STRONG. ACL Strong is a program that simplifies injury prevention training so that anybody can learn to protect their knees and avoid getting hurt. Over the 6 week program, ACL STRONG transforms athletes (skiers!) making us stronger in the right muscles, more aware of movements, and more resistant to knee, hip, and ankle problems.Dr Leslie shares her ski origin story, which started at age 7 in Dubuque, Iowa. Dr Leslie always knew she wanted to be a physical therapist, she went from graduate school into orthopedics private practice. Later she built her online program focused on ACL injury prevention. We were fascinated to learn that in a 4-6 week training program we can reduce our risk of injury by 50-67%! Dr Leslie has designed a program specifically for skiers called “Snow and Beyond” - that we are doing to get our bodies strong and ready for ski season! We want to keep skiing for as long as possible and do our best to keep up with our kids!Resources:Join us as we get ready for ski season with ACL Strong and use code SKIMOMS for 20% off your membership!Keep up with the Latest from Dr Leslie and ACL Strong!Website: https://aclstrong.com/Instagram: https://instagram.com/acl.strongFacebook: https://m.facebook.com/groups/aclstrongACL Strong AppKeep up with the Latest from the Ski Moms!Website: www.skimomsfun.comSki Moms Discount Page: https://skimomsfun.com/discountsSki Moms Ski Rental HomesJoin the 10,000+ Ski Moms Facebook GroupInstagram: https://instagram.com/skimomsfun Send us an email and let us know what guests and topics you'd like to hear next! Sarah@skimomsfun.comNicole@skimomsfun.com
In this episode, we talk with Dr Leslie Desrosiers, PT, DPT, OCS, CSCS, a Doctor of Physical Therapy and the creator of ACL STRONG. ACL Strong is a program that simplifies injury prevention training so that anybody can learn to protect their knees and avoid getting hurt. Over the 6 week program, ACL STRONG transforms athletes (skiers!) making us stronger in the right muscles, more aware of movements, and more resistant to knee, hip, and ankle problems.Dr Leslie shares her ski origin story, which started at age 7 in Dubuque, Iowa. Dr Leslie always knew she wanted to be a physical therapist, she went from graduate school into orthopedics private practice. Later she built her online program focused on ACL injury prevention. We were fascinated to learn that in a 4-6 week training program we can reduce our risk of injury by 50-67%! Dr Leslie has designed a program specifically for skiers called “Snow and Beyond” - that we are doing to get our bodies strong and ready for ski season! We want to keep skiing for as long as possible and do our best to keep up with our kids!Resources:Join us as we get ready for ski season with ACL Strong and use code SKIMOMS for 20% off your membership!Keep up with the Latest from Dr Leslie and ACL Strong!Website: https://aclstrong.com/Instagram: https:/MABEL'S LABELSUse Code SKIMOMS to save 15% off your order. Ski Swap season is here and we are scooping up deals. Smart ski moms know as soon as the new gear comes home it's time for a label. Ski equipment can look VERY similar on a rack, with Mabel's Labels, parents can easily identify their kids' belongings and prevent items from being lost or misplaced. SHOP IKSPLORFrom infants to grown-ups, Iksplor crafts their layers from premium 100% merino wool. Ski Moms members can save 10% off with code: SKIMOM on the Iksplor website. Discover why every adventure feels better when wrapped in the comfort of Iksplor. FREE TICKETS TO SNOWBOUND BOSTON EXPOUse code: MOMTRENDS at checkout to get your FREE Earlybird Tickets to the Boston Snowbound Expo.November 3-5, at Boston Convention Center. 3-day expo Support the showKeep up with the Latest from the Ski Moms!Website: www.skimomsfun.comSki Moms Discount Page: https://skimomsfun.com/discountsSki Moms Ski Rental HomesJoin the 10,000+ Ski Moms Facebook GroupInstagram: https://instagram.com/skimomsfun Send us an email and let us know what guests and topics you'd like to hear next! Sarah@skimomsfun.comNicole@skimomsfun.com
I contend that we've been focusing maybe a little too much on how much we weight and not quite enough on how much weight we can move. Strength matters. Muscle mass really matters. Today we're talking with Morgan Bungerz of Gym Bungerz about all things building strength especially as you age. I've had the great fortune of being trained by Morgan and I can confidently say he's the very best of the very best. Morgan is opening up an Intro to Fitness Cohort starting November 6th and you can learn more about it here or if you're not a beginner, you can learn more about working with Morgan as your coach and trainer here. Connect with Morgan on Instagram and tell him I sent you!
In this Q&A, we dive deep into multiple topics, from the best tips to start your day all the way to maintaining muscle mass during a cutting phase. Learn how to calculate your maintenance calories to decide whether you should start eating more or less depending on your goals, how to become a better, more informed personal trainer or coach (tons of resources mentioned in the episode), Cody's current morning routine, and the benefits of progressive overload + training with intensity if you are on a low-calorie diet. If you love this podcast, please do us a favor and share this episode with anyone you think would like or benefit from it. Thank you! Timestamps [05:56] - Calculating maintenance calories + losing weight while eating at maintenance; [15:52] - Best resources to become a better fitness or nutrition coach; [22:25] - Cody's morning routine; [32:22] - Benefits of training hard during a cutting phase. Join The Tailored Life Discord Channel: https://discord.gg/y64smHRrgk Episode Resources TDEE Calculator Weight Loss Drugs (Blog) Weight Loss Drugs (Podcast) Tailored Trainer App Related Links
When you read the title of today's episode, I hope that it got you as excited about this chat as I am! In this interview, I'm talking to my former client Stephanie Hansen and what our work together looked like. Here's a little bit about Stephanie's background: – She had lost about 20 lbs on […] The post Client Success Story: Building Muscle & Getting STRONG in the Mid 40s: With Stephanie Hansen – Balanced Vibes Ep259 appeared first on Urban Jane.
When you read the title of today's episode, I hope that it got you as excited about this chat as I am! In this interview, I'm talking to my former client Stephanie Hansen and what our work together looked like. Here's a little bit about Stephanie's background: – She had lost about 20 lbs on […] The post Client Success Story: Building Muscle & Getting STRONG in the Mid 40s: With Stephanie Hansen – Balanced Vibes Ep259 appeared first on Urban Jane.
Episode 255 of the Football Fitness Federation Podcast is with the Founder of Speed by Sportland Sam Portland We discussed: ▫️Cristiano Ronaldo's speed ▫️How strong is strong enough ▫️Speed Longevity ▫️Sam's top 3 speed drills & much more! You can follow Sam on Instagram @thesamportland If you enjoy this episode make sure to check out the previous episodes below: Brett Bartholomew - https://youtu.be/W95WIZXl5u0 Gareth Sandford & Damien Harper - https://youtu.be/BQUYkihCeD8 Stu McMillan - https://youtu.be/ya5b3TCm9Ws Keep up to date with the amazing work our sponsors are doing here: Good Prep - https://thegoodprep.com Discover the power of nutrition at WWW.THEGOODPREP.COM and use code FFF15 for 15% off your first order Rezzil - rezzil.com Hytro - hytro.com Maximise your athletic potential with Hytro BFR. Easier, safer and more practical BFR for squads to prepare for and recover from exercise than ever before. Click the link [[ https://bit.ly/3ILVsbU ]] to speak to our Pro Sports team about how to get Hytro BFR at your club. Join our online community & get access to the very best Football Fitness content as well as the ability to connect with Sport Scientists and Strength & Conditioning coaches from around the world. To get FULL access to all of these & even more like this, sign up to a FREE month on our online community at the link below. www.footballfitfed.com/forum/index.aspx Keep up to date with everything that is going on at Football Fitness Federation at the following links: Twitter - @FootballFitFed Instagram - @FootballFitFed Website - www.footballfitfed.com Email - mail@footballfitfed.com
Do you like to get stronger all year round? Train a lot but have found your gains...Plateauing? You are stuck doing the same old workout over and over again but it has stopped getting you results. One of the biggest problems is a lack of progressive overload and structured exercise progression.A structured program is better than just doing a single workout to keep you gaining all year long. There is a lot of time and energy that has built and refined the Bulletproof For BJJ programs. Knowing how to transition between programs is another key element of continual improvement. The boys discuss how you can modify your training and not use the "Porrada" mentality as going hard everyday won't get you stronger. Planning and staying consistent is key to get your M.E.D. -Minimum Effective Dose, so you keep getting stronger and your JIu-Jitsu gets better.Parry Athletic The best training gear in the game and Get 20% OFF Discount Code: BULLETPROOF20https://parryathletics.com/collections/new-arrivals
Join The Clubhouse HERE https://erfclubhouse.com Download 45 Free Workouts HERE https://bit.ly/strengthsystems Work With Our Team 1:1 HERE https://ericrobertsfitness.com/contact/ In this episode I speak with Coach Mary and our Clubhouse member Miranda! Miranda tells her story about how she overcame drugs, alcohol, and yo yo dieting to now be a complete bad a**. Both mentally AND physically as she talks about here ;) Hope you enjoy and if you do please leave a 5 star rating and review! -E
We all know the health benefits of lifting weights or at least we should by now right Smash Squad?On this episode I'm joined by my client and good friend Arwen Becker. Who's a POWER HOUSE in business and now for the last year has made her health and nutrition a main priority. We live in a world where prevention isnt sexy. Arwen isn't falling for that...in her mid 40s she has fully jumping in and seen AMAZING results.Join us as she shares a few of the biggest takes aways from the last year. Like:How she majorly dropped her body fat %....in her 40s!!What investing in her health has done for her familyWhy hiring a coach has made things so much easier I life overallAnd where to start if you're just starting and don't have a ton of time or resourcesEnjoy!Xoxo Ash
The man behind the programming of Paragon Training Methods, muscle and strength building expert Bryan Boorstein will be joining us today to talk about how to properly strength train and why you definitely need to spend time lifting heavy weights, even if your main goal is to have a better-looking physique. Enjoy Episode #25 Strength Training: The Benefits of Getting Strong & Common Mistakes w/ Bryan BoorsteinJULY PROMOTION:Paragon Training Method's Full Gym Physique ProgramsReceive 20% OFF - Your First Month's Membership!USE CODE "LBLBFULLGYM"paragontrainingmethods.comDownload Free Workouts From Paragon Training Methods: HereGet Started w/ A Training Program From Paragon Training Methods: HereApply for 1:1 Nutrition Coaching w/ Alex: Here00:00 Intro01:42 Hypertrophy Training VS Strength Training13:31 Strength Cycles Are Getting Shorter23:45 Benefits Of Strength Cycle To Lose Weight30:39 Common Mistakes During A Strength Cycle38:50 Why Do A Strength Cycle50:09 Low Bar Squat51:27 Lower Back Pain When Deadlifting55:41 Using Grip Support For PRs01:01:52 Is Alex Going To Do Hypertrophy Or Strength?01:03:51 Squatting Multiple Times A Week01:06:45 Movements Of The Present Cycle01:12:07 Keeping Track Of Macros And Nutrients During The 7 Day Cycle01:15:54 Does Working Out Twice A Week Actually Work?01:19:25 Advice For Zone 2 And Zone 5 CardioInstagram:LCK - @lauriechristinekingAlex Maclin - @alexqmaclinBryan Boorstein - @bryanboorsteinParagon Training Methods - @paragontrainingmethodsWebsite Links:LCK - https://lauriechristineking.com/Alex Maclin - https://www.alexmaclin.com/Paragon Training Methods - https://paragontrainingmethods.com/
Christina Maldonado highlights physical and spiritual fitness while relating it to Creed 3. She speaks on the importance of fitness, and how attributes such perseverance, discipline, and self-control can apply to fitness and our spiritual journey. Scripture: Genesis 46-50, 1 Corinthians 6:19, Ephesians 2:10, Hebrews 12, Romans 10:17, Matthew 7:17, Galatians 5:23, Proverbs 14:23 Presented by: Christina Maldonado --- About The Path --- At The Path, based out of Atlanta, Georgia, our mission is simple: “seek, save, and send.” Our goal is to save as many people as possible and teach them to do the same. Please consider sharing this messages; this helps us realize our vision of creating churches that mobilize the next generation. --- Media --- YouTube: @ThePathChurchAtlanta Website: thepath.church Instagram: @jointhepath --- Music --- Intro/Outro Music: "Action" Artist: JC Muzik
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Show notes In today's episode, I talk to Warrior Meg Thomasson. Meg shares her biggest insights and learnings from the Warrior Queen Challenge and her training over the last 12 months. A year ago she had back pain and didn't like to train. In the WQ challenge, she squatted 75kg - a 35-40kg PR! And she deadlifted 80kg. She also got 7 assisted chin-ups on the TOPS of her feet. Meg also dishes up some HOT words of wisdom and advice for the women who are struggling with their training. WHAT YOU WILL DISCOVER Meg's biggest learnings over the last 12 months and from the WQ challenge Her PRs (AKA the results she got over the twelve weeks) How she built her confidence to train, lift heavy weights and push herself The importance of food preparation and being organised How she trained 4 times a week while travelling a lot for work The importance of tracking and the data Her three biggest pieces of advice to women who feel stuck with their training Featured on the show About Warrior School https://warriorschool.co Apply for Warrior School https://docs.google.com/forms/d/e/1FAIpQLSdS7OVobSu60FFc1pyIQVySKasuwjWvWnttTJOMRrgj6MLEPw/viewform Listen to the other Warriors' journeys and results - EP 174, 175, 176, 178 https://podcasts.apple.com/ca/podcast/warrior-school/id1470895252
This week on the Fresh Start Family Show, Wendy is sharing the secret to getting strong willed kiddos to listen better and cooperate more. How do we know if we have a strong willed kid? Well for one, they push back…a lot (duh!) … and they're usually not ones to easily ‘go with the flow' and let others be in charge. This is something that is going to serve them so well in their futures, provided we learn some important tools on how to guide and mentor their natural ability to lead, vs intimidate or punish it out of them (which often just leads to more push back and rebellion later in life.) Tune in to learn what we can do as parents who have been blessed with a strong willed kid so we can: Have more peace in our homes Help them reach their full potential in life Have more connection & great relationship with them Help our kids cooperate easier without threatening, yelling & intimidating For links & more info about everything discussed in this episode, head to www.freshstartfamilyonline.com/170. Grab your free Quick Start Learning Bundle on Raising Strong Willed Kids with Integrity! Learn more about your ad choices. Visit megaphone.fm/adchoices
This episode of the podcast is the second installment of a new 4-part series I'm calling Pillars of Performance. The main objective behind this series is to go deep with experts in the areas of training, strength and conditioning/injury prevention, sports psychology, and nutrition, i.e., the four pillars that support a foundation of sustainable performance no matter what event you're training for or what level of runner you are.My guest for this one is Anh Bui, Doctor of Physical Therapy, 2:53 marathoner, running coach, and certified strength and conditioning specialist. In this conversation, we discuss what it means to run resiliently, understanding the difference between injury pain and normal aches, why strength training is important for runners (and how to best fit it into the week), the importance of pre-run activation exercises, considerations for Masters athletes, and much more. Click here for complete show notes, sign up here to get the morning shakeout email newsletter delivered to your inbox every Tuesday, and/or join our growing community on Patreon, where you'll also gain access to exclusive content and other perks that pop up from time to time.Music and editing for this episode of the morning shakeout podcast by John Summerford. Hosted on Acast. See acast.com/privacy for more information.
Emily Sherwood joins me to discuss L-sit modifications, Bedtime routines, Ice baths, Games athlete programming & how to get Strong.
Inside today's episode of the Queen of Pep Talks podcast, Jessica is sharing a life update with you; including her anniversary trip in Atlantic City, what's new inside her HPS course and an update on her workout routine! And of course, she threw in a pep talk or two to inspire you show up powerfully in your life and business. XOLinks/ResourcesPodcasting with the Queen.Join Navigating Goodbyes Masterclass.Join Dismiss the Urge Masterclass.Register for the NEW Freebie Friday emails!Join the EXCLUSIVE Pep Talks Membership!Get the Create Joy Products HERE.Sign up for the JJXO Weekly Newsletter.Join the FREE Create Change Community!Read my book "Battle for Growth".Need a Workout Plan? Get mine hereFollow the Inspiration on Instagram.TOPICS COVERED:(01:20) Queen Friday's(02:52) Atlantic City Trip(07:10) Script Writing for HPS(13:02) New Workout Routine(18:07) Cocaine Bear Review
She Breaks Free....Ditch the Diet & Change Your Relationship with Food & Fitness
Are you overwhelmed by all the apps, programs, videos and info overload out there when it comes to deciding what is going to work for you and what program to follow? Uncertain where to start because last time you were sore for days after the workout? In today's episode, I'll share 4 tips to help you navigate the noise and find a plan that works for you. 1. Decide on your goal. a. Healthy & Fit: 12-20 reps, 1-3 sets b. Toning, building, hypertrophy: 8-12 reps, 3-5 sets c. Getting Strong: 3-6 reps, 3-6 sets. 2. Choose basic exercises. a. Upper body (push up, shoulder press, bent over row) b. Lower body (Squat, deadlift, lunges) c. Core (plank, sit-up) 3. What fits into your schedule: a. 2 days per week (1 upper body, 1 lower body OR full body both days) b. 3 days per week (full body each day, or alternating upper and lower) c. 4 days per week (Mon/Thur lower body, Tue/Fri upper body) 4. Form & Accountability a. Get a trainer if you need help with form b. Find a friend or spouse to keep you accountable. c. Call me for a free 30 minute call to get started! (email me at taraj@dietditching.com to set it up)
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In this episode of the Eric Roberts Fitness Podcast we speak with our November Teammate Of The Month inside our Clubhouse Elizabeth. Elizabeth talks all about her journey in fitness thus far and the massive changes she has been able to make. I cannot wait for you to listen to this podcast because I know you will learn a ton! If you are interested in joining the Clubhouse, I can link it here below. https://erfclubhouse.com/