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Rand catches up with Cognito and Colt while Jez is on his corporate mandated vacation! Xbox gets into AI with "Muse," new rumors offer details on Elder Scrolls 6, and is Tony Hawk on the way back? Timestamps coming soon! Learn more about your ad choices. Visit podcastchoices.com/adchoices
Brain Talk | Being Patient for Alzheimer's & dementia patients & caregivers
This Live Talk is produced by Being Patient with support provided by Cognito Therapeutics. Learn more about Cognito's HOPE Study:https://www.hopestudyforad.com/ – Researchers and technology companies are looking into whether non-invasive, non-drug therapies — like electromagnetic, visual, and auditory stimulation — can treat Alzheimer's disease. So, what does the science say about these emerging therapies? What can they do for the brain?Dr. Michelle Papka, founder and president of the Cognitive and Research Center of New Jersey (CRCNJ), joined Being Patient Live Talks to discuss emerging technology-assisted non-invasive interventions for Alzheimer's. Papka is a neuropsychologist, psychotherapist, and researcher with more than 30 years of combined experience working in aging, Alzheimer's, and dementia, and her own private clinical practice in New Jersey. She's also an active public speaker, invited editor, grant reviewer, consultant, and committee member of multiple specialized organizations and publications on aging and Alzheimer's.For over 15 years, she has served as the principal investigator on industry-sponsored clinical trials for Alzheimer's disease and age-related cognitive impairment. Presently, she's the principal investigator on Cognito's HOPE study, which is testing the SPECTRIS AD device's efficacy and safety for people living with Alzheimer's, and an advisor to Cognito. This device uses visual and auditory stimulation to create gamma wave activity in the brain. Listen to the live talk to learn her perspective on non-invasive interventions for Alzheimer's disease and what the future may hold for these treatments.
Non-invasive neurostimulation technology can significantly slow cognitive and functional decline in Alzheimer's patients by stimulating brain activity with a new approach. In this episode, Christian Howell, CEO of Cognito Therapeutics, highlights the limited progress in Alzheimer's disease modification, noting recent monoclonal antibodies targeting amyloid plaque but with concerns about efficacy and cost. He also discusses Cognito's groundbreaking work on Alzheimer's treatments and explains how their innovative device, Spectris, offers a promising non-invasive therapy. Christian explains how Cognito is actively gathering evidence for Spectris' approval and market launch, envisioning its application for various neurodegenerative conditions, broader aging-related cognitive decline, and metabolic health, showcasing the potential of neurostimulation in driving biological brain changes. Tune in to discover the future of non-invasive neurostimulation and the benefits this new technology could bring to Alzheimer's patients! Resources: Connect with and follow Christian Howell on LinkedIn. Follow Cognito Therapeutics on LinkedIn and explore their Website. Find the Nature paper about Spectris here.
In this pre-re:Invent 2024 episode, Luciano and Eoin discuss some of their favorite recent AWS announcements, including improvements to AWS Step Functions, Lambda runtime updates, DynamoDB price reductions, ALB header injection, Cognito enhancements, VPC public access blocking, and more. They share their thoughts on the implications of these new capabilities and look forward to seeing what else is announced at the conference. Overall, it's an exciting time for AWS developers with many new features to explore. Very important: no focus on GenAI in this episode :) AWS Bites is brought to you, as always, by fourTheorem! Sometimes, AWS is overwhelming and you might need someone to provide clear guidance in the fog of cloud offerings. That someone is fourTheorem. Check them out at fourtheorem.com In this episode, we mentioned the following resources: The repo containing the code of the AWS Bites website: https://github.com/awsbites/aws-bites-site Orama Search: https://orama.com/ JSONata in AWS Step Functions: https://aws.amazon.com/blogs/compute/simplifying-developer-experience-with-variables-and-jsonata-in-aws-step-functions/ EC2 Auto Scaling improvements: https://aws.amazon.com/about-aws/whats-new/2024/11/amazon-ec2-auto-scaling-highly-responsive-scaling-policies/ Node.js 22 is available for Lambda: https://aws.amazon.com/blogs/compute/node-js-22-runtime-now-available-in-aws-lambda/ Python 3.13 runtime: https://aws.amazon.com/blogs/compute/python-3-13-runtime-now-available-in-aws-lambda/ Aurora Serverless V2 now scales to 0: https://aws.amazon.com/about-aws/whats-new/2024/11/amazon-aurora-serverless-v2-scaling-zero-capacity/ Episode 95 covering Mountpoint for S3: https://awsbites.com/95-mounting-s3-as-a-filesystem/ One Zone caching for Mountpoint for S3: https://aws.amazon.com/about-aws/whats-new/2024/11/mountpoint-amazon-s3-high-performance-shared-cache/ Appending to S3 objects: https://docs.aws.amazon.com/AmazonS3/latest/userguide/directory-buckets-objects-append.html 1 million S3 Buckets per account: https://aws.amazon.com/about-aws/whats-new/2024/11/amazon-s3-up-1-million-buckets-per-aws-account/ DynamoDB cost reduction: https://aws.amazon.com/blogs/database/new-amazon-dynamodb-lowers-pricing-for-on-demand-throughput-and-global-tables/ ALB Headers: https://aws.amazon.com/about-aws/whats-new/2024/11/aws-application-load-balancer-header-modification-enhanced-traffic-control-security/ Cognito Managed Login: https://aws.amazon.com/blogs/aws/improve-your-app-authentication-workflow-with-new-amazon-cognito-features/ Cognito Passwordless Authentication: https://aws.amazon.com/blogs/aws/improve-your-app-authentication-workflow-with-new-amazon-cognito-features/ VPC Block Public Access: https://aws.amazon.com/blogs/networking-and-content-delivery/vpc-block-public-access/ Episode 88 where we talk about VPC Lattice: https://awsbites.com/88-what-is-vpc-lattice/ Direct integration between Lattice and ECS: https://aws.amazon.com/blogs/aws/streamline-container-application-networking-with-native-amazon-ecs-support-in-amazon-vpc-lattice/ Resource Control Policies: https://aws.amazon.com/blogs/aws/introducing-resource-control-policies-rcps-a-new-authorization-policy/ Episode 23 about EventBridge: https://awsbites.com/23-what-s-the-big-deal-with-eventbridge/ EventBridge latency improvements: https://aws.amazon.com/about-aws/whats-new/2024/11/amazon-eventbridge-improvement-latency-event-buses/ AppSync web sockets: https://aws.amazon.com/blogs/mobile/announcing-aws-appsync-events-serverless-websocket-apis/ Do you have any AWS questions you would like us to address? Leave a comment here or connect with us on X/Twitter: - https://twitter.com/eoins - https://twitter.com/loige
We kick off our 2024 SEMA Show coverage (and our 400th episode!!!) with this special show from the EGR booth. Join the conversation with Bernhard Leitner from Leitner Design, Jesse Spade, Mike Berggran, and Dusty Pack from Ride of Your Life with Courtney Hansen, emissions expert Peter Treydte, Cognito's Justin Lambert, Don from the Donslife YouTube channel, Jason Cenora from ProSpeed Offroad, and EGR's own James Horwill. The Truck Show Podcast is proudly presented by Nissan in association with Banks Power, AMSOIL, and EGR USA.
På tide at inuittene får passet sitt påskrevet, nå som både samer og kinesere har fått sitt. Cameotung episode! Kjell Magne Bondevik, Bård Tufte Johansen, Anne Marit Jacobsen og Ingeniør Cognito! Perler For Svin er en norsk podcast om norsk film! Du finner oss på https://www.instagram.com/perlerforsvin_norskfilmpodcast/ https://twitter.com/Perler_For_Svin, https://www.facebook.com/perlerforsvinpod eller www.PerlerForSvin.no ! Kassett kan kjøpes ved å vippse 140 kroner til Benjamin på 416 53 144, legg ved adresse! Med lydklipp hentet fra åpne kilder på nett og benyttet i henhold til god skikk for sitering. Disse inkluderer klipp fra Dagsrevyen (12 november 2015), Olsenbanden Siste Skrik (2022), Uno (2004), Lasse og Geir (1976), Flåklypa Grand Prix (1975), Mot i Brøstet (1993), Fort Boyard (1990), Snake Eater (Norihiko Hibino), Døden på Oslo S (1990) og Filmmagasinet (1961).
Saved for Ben: Connecting the Community by Jacquelyn B. SmithThis is the fifth book in the series. Ben and Wanda Davis are building their lives with their son, little Ben. They are entrepreneurs in Fairville, Georgia, working in Cognito as humanitarians to support the last, the least, and the lost. Ben continues to lead by faith, making God his top priority, while focusing on his family and businesses. He serves as a leader while guiding his siblings to discover all that God has saved for them. As tragedies occur, the family is faced with the reality of hatred and natural disaster. Ben steps up to connect the community while sparing no expense to restore what has been destroyed. This book series is not only heartwarming, but family focused. It is biblically sound with life lessons and pearls of wisdom. It is also a great educational resource for teenagers and adults. Jacquelyn Smith is a children's book author and illustrator who is originally from the plains of Oklahoma.The talent of drawing came to her naturally at a young age. From her grandmother to many other family members, her roots run rampant with artistic skills. Growing up in the country and being crazy obsessed with animals, Jacquelyn found herself focusing on drawing those that she saw on or around her family ranch. Whether it be woodland life or every day pets, she thoroughly enjoyed capturing the joy they brought to her and her family.She is a teacher with a passion to help children find a love for literacy through rhyme, animals, and drawing. Being able to use her God given talent to serve is something she has always aspired to do. Jacquelyn loves to read books and wants you to love that too. Happy reading!https://www.amazon.com/Saved-Ben-Connecting-Jacquelyn-Smith/dp/1964097088/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=www.jacquelynbsmith.com http://www.InkStartMedia.com http://www.bluefunkbroadcasting.com/root/twia/82924jbsis.mp3 Saved for Ben: A Growing Family by Jacquelyn B. Smith by Jacqueline B. Smith This is the sixth book in the series.https://www.amazon.com/Saved-Ben-Jacquelyn-B-Smith-ebook/dp/B0CW1B7593/ref=sr_1_1?dib=eyJ2IjoiMSJ9.J6Q0wNUlqPb3jYpi45sPEg.GGczxx4anIxUn3fZajJuWj0GWxGUOHMvs8DAqWKBuK4&dib_tag=se&keywords=9781964097107&qid=1722869360&s=books&sr=1-1Saved for Ben: A Living Faith by Jacquelyn B. SmithThis is the seventh book in the series. It has been 12 years since Ben started to discover those things God had ordained for him. This includes people who he was destined to meet,provisions he was designed to have, and places God had for him to go. https://www.amazon.com/Saved-Ben-Jacquelyn-B-Smith-ebook/dp/B0CWS1T2G8/ref=tmm_kin_swatch_0?_encoding=UTF8&dib_tag=se&dib=eyJ2IjoiMSJ9.Sfuc5BHTc8nz9pF3IweFYw.yki0xbhZ5ArOPnocLkjJoNn5F_81PW_L_RKtp6oVQUA&qid=1722869227&sr=1-1
Gangsta/ conscious rapper from Sacramento, California. Now going by the name Loki Excelsior, he was an original member of Brotha Lynch Hung's Siccmade Muzicc record label. Over the years, he has collaborated with artists such as Brotha Lynch Hung, X-Raided, Tech N9ne, Spice 1, K-Rino, Cognito, B-Legit, and many more. In 2023, he released his comeback album “Pineapple” through Eleventh Hour Entertainment Inc. It was fully produced by Canadian record producer Trajic, and features guest appearances from Spice 1, K-Rino, and D-Dubb. Learn more about your ad choices. Visit megaphone.fm/adchoices
Thank you to Momento for supporting this episode. Momento's real-time data platform empowers developers to build innovative products faster and more reliably than ever before. Visit gomomento.co/theburningmonk for more information.David Behroozi, a 15-year Amazon veteran, tells us the inception story of Amazon Cognito and the cheat code for succeeding at AWS.He also gave us a demo of Speedrun, his latest project since leaving Amazon. It turns your GitHub markdown into executable blocks of code that remember your context (e.g. AWS account and region) so your runbook can be executed right from the markdown.I recommend watching the episode on YouTube so you can see the full demo: https://youtu.be/nhWYlzb8mSALinks from the episode:David's LinkedIn profileDavid's Twitter profileLearn more about SpeedrunDavid's blogHow to Securely let Frontend Apps to Directly Access AWS servicesOpening theme song:Cheery Monday by Kevin MacLeodLink: https://incompetech.filmmusic.io/song/3495-cheery-mondayLicense: http://creativecommons.org/licenses/by/4.0
SmartBank.fmは、家計簿プリカ「B/43（ビーヨンサン）」を運営するスマートバンクのメンバーにカジュアルに話を聞いていくPodcast番組です。 #29 ゲスト SRE 上平 裕弥｜@uehira SRE 中野 雅之｜@maaaato スマートバンク会社HP：https://smartbank.co.jp/ inSmartBankブログ：https://blog.smartbank.co.jp/ #参考資料 FinTechスタートアップ企業のインフラができるまで(構築編) https://blog.smartbank.co.jp/entry/2021/12/27/102856 FinTechスタートアップ企業のインフラができるまで(構築編2部) https://blog.smartbank.co.jp/entry/2022/03/15/111410 悪戦苦闘！ PCI DSS準拠の社内システムをCognitoで認証する https://blog.smartbank.co.jp/entry/2024/07/01/120000
AWS Morning Brief for the week of May 13th, 2024, with Corey Quinn. Links:Announcing Amazon Bedrock Studio previewAmazon Cognito introduces tiered pricing for machine-to-machine (M2M) usage Amazon EC2 Inf2 instances, optimized for generative AI, now in new regionsAWS Amplify Gen 2 is now generally available AWS Cost Anomaly Detection reduces anomaly detection latency by up to 30% Amazon DynamoDB introduces configurable maximum throughput for On-demand tables Creating an organizational multi-Region failover strategy Reimagine customer experiences with AWS at Customer Contact Week 2024List unspent transaction outputs by address on Bitcoin with Amazon Managed Blockchain Query Generative AI: Getting Proofs-of-Concept to Production
The Exit Plan: Mergers and Acquisitions for Creative Entrepreneurs
Richard Neve, Executive Creative Director at Cognito, shares his professional journey and the acquisition of his agency by Cognito. Cognito is a global agency focused on financial services and financial technology. Richard started as a journalist and later moved into public relations in the financial services industry. In 2017, Cognito acquired Richard's agency in the Netherlands, and in 2022, they acquired a minority stake in a German agency, which Richard now manages. Shortly after the acquisition, the seller sadly passed away, and Richard talks about what happened in the days and weeks following. The future plans for Cognito include expanding their footprint in other countries through similar acquisitions. Takeaways Cognito is a global agency focused on financial services and financial technology. Richard Neve's agency in the Netherlands was acquired by Cognito in 2017. Cognito later acquired a minority stake in a German agency, which Richard now manages. The future plans for Cognito include expanding their footprint in other countries through similar acquisitions. Get in touch with Richard Neve: https://www.linkedin.com/in/richardneve/ Join The Exit Plan mailing list: http://eepurl.com/iC8sIY
Support Boss Rush on Patreon This week on the Boss Rush Podcast, Lord Cognito of the Iron Lords Podcast, Defining Duke, and The Last Word joins Corey, LeRon, Stephanie, and Pat to talk about the recent Destiny announcements, Tekken 8, Xbox's future in hardware, gaming communities, and more. Follow Lord Cognito: Website: https://lordsofgaming.net/ X/Twitter: https://www.twitter.com/LordCognito YouTube: https://www.youtube.com/channel/UCYiUhEbYWiuwRuWXzKZMBxQ Follow Boss Rush: X/Twitter: https://www.twitter.com/bossrushnetwork Instagram: https://www.instagram.com/bossrushnetwork Threads: https://www.threads.net/bossrushnetwork Facebook: https://www.facebook.com/bossrushnetwork LinkedIn: https://www.linkedin.com/company/bossrushnetwork/ YouTube: https://www.youtube.com/bossrushnetwork Podcast: https://www.anchor.fm/bossrushnetwork Join our Communities: Discord: https://discord.gg/GHp5y8tQcu Facebook: https://www.facebook.com/groups/bossrushnetwork LinkedIn: https://www.linkedin.com/groups/12948553/ Website: https://www.bossrush.net Patreon: https://www.patreon.com/bossrushnetwork Boss Rush Podcast Hosts: Corey Dirrig: https://www.twitter.com/IamCoreyinHD Stephanie Klimov: https://www.twitter.com/Klimov_Author LeRon Dawkins: https://www.twitter.com/Exodus803 Pat Klein: https://www.twitter.com/Auditor415 Thank you for watching the Boss Rush Podcast on The Boss Rush Network. If you enjoyed this discussion, please consider subscribing to the Boss Rush Network YouTube channel channel and leave a thumbs up on the video. Consider leaving the show a rating and a nice review on your favorite podcast service. Your listenership and support means more than you know. Thanks for watching and listening and we will see you next week.
Dive into the enigmatic world of the Dark Web with "The Daily Decrypt." In this bonus episode, we unravel the mysteries of the Dark Web, explore its implications for privacy and security, and demystify what it really means when your information is found there. From Donald Trump's Twitter hack to practical tips on safeguarding your digital footprint, this talk from a local library presentation is packed with insights, humor, and actionable advice for navigating the complexities of online anonymity and security. Show Notes: Introduction to the Dark Web and its layers Impact of data breaches and leaked credentials Practical steps for enhancing your cybersecurity Demonstration of password managers for digital security (1) https://us.norton.com/blog/how-to/how-can-i-access-the-deep-web
Commentary by Dr. Candice Silversides
Sarah Bond & The Future Of Xbox Games Going Multiplatform Ft. Lord Cognito - Planet Xbox EP 28 --- Support this podcast: https://podcasters.spotify.com/pod/show/weaponwheelpodcastnetwork/support
The Esports Biz Show: Esports attorney Justin M. Jacobson Esq. interviews Lord Cognito of Lords of Gaming Network and Iron Lords Podcast on the media outlet including its widely viewed podcast, the Iron Lords Podcast Learn more about your ad choices. Visit podcastchoices.com/adchoices
What does “incognito mode” in Chrome actually mean and whether documenting browser standards in code is a good idea, the serious implications of a fun story about messing with a ChatGPT instance, and maximizing performance when using mixed disk types on ZFS mirrored vdevs. Plug Support us on patreon and get an ad-free RSS... Read More
What does “incognito mode” in Chrome actually mean and whether documenting browser standards in code is a good idea, the serious implications of a fun story about messing with a ChatGPT instance, and maximizing performance when using mixed disk types on ZFS mirrored vdevs. Plug Support us on patreon and get an ad-free RSS […]
This week Travis reviewed his first 10/10 for IGN and it was a VR RPG that he clocked in nearly 100 hours into, Asgard's Wrath 2. Then we caught up all that is Destiny 2 with Cognito catching up with Season of the Wish and the new Dungeon... and finally we discuss our highlights (and some lowlights) from The Game Awards. Enjoy the Show! Travis Northup Twitter - https://twitter.com/TieGuyTravis Ebontis Twitter: https://twitter.com/Ebontis Twitch: https://www.twitch.tv/ebontis Youtube: https://www.youtube.com/channel/Ebontis LordCognito Twitter: https://twitter.com/LordCognito Youtube: https://www.youtube.com/channel/UCYiUhEbYWiuwRuWXzKZMBxQ You can support The Last Word Podcast right here https://anchor.fm/ebontis/support --- Send in a voice message: https://podcasters.spotify.com/pod/show/ebontis/message Support this podcast: https://podcasters.spotify.com/pod/show/ebontis/support
Last week in security news: The SEC has sued Soalrwinds as well as their CISO, Tracking Malicious Operations of Exposed IAM Keys, Security considerations for running containers on Amazon ECS, and more!Links: The SEC has sued Soalrwinds as well as their CISO personally CloudKeys in the Air: Tracking Malicious Operations of Exposed IAM Keys Refine permissions for externally accessible roles using IAM Access Analyzer and IAM action last accessed Security considerations for running containers on Amazon ECS This article AWS put out on Approaches for migrating users to Amazon Cognito user pools is silly since it presupposes Cognito being used
Last week in security news: Using AWS role session tags for GitHub Actions, A summary of the Okta hack is pretty damning, IAM Roles Anywhere with an external certificate authority, and more!Links: I like this writeup of using AWS role session tags for GitHub Actions but I hate that I have to use Cognito to pull it off. This summary of the Okta hack is pretty damning. AWS Digital Sovereignty Pledge: Announcing a new, independent sovereign cloud in Europe IAM Roles Anywhere with an external certificate authority The key line from this 2018 post remains true: access to the root email and phone number is equivalent, if not more powerful, than the root password and MFA!
Dive into the world of Justin Lambert (JLCognito) and the back story of Cognito Motorsports. With Co-Host, Mallory Lloyd, Justin talks about the journey of starting Cognito out of a chicken coop to where it is today along with the struggles that have come during this.
We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from, and provide a training tip for the week. Amazon planning major AI revamp that will change the search experience https://searchengineland.com/amazon-revamp-change-search-experience-432913 Walmart experiments with generative AI tools that can help you plan a party or decorate https://techcrunch.com/2023/10/04/walmart-experiments-with-new-generative-ai-tools-that-can-help-you-plan-a-party-or-decorate-a-space/ TikTok halts e-commerce service in Indonesia following ban https://www.cnbc.com/2023/10/04/tiktok-halts-e-commerce-service-in-indonesia-following-ban.html Report: Amazon made $1B with secret algorithm for spiking prices Internet-wide https://arstechnica.com/tech-policy/2023/10/report-amazon-made-1b-with-secret-algorithm-for-spiking-prices-internet-wide/ Serious Sellers Podcast #497 – Amazon Vine 101 + Changes to the Vine Program! https://www.helium10.com/podcast/amazon-vine-101-changes-to-the-vine-program/ Etsy "experiments” lead to loss of income for many Sellers. Sellers noticed a significant decrease in sales without knowing why. After the issue began to be addressed in Etsy Forums, sellers did not know whether it was a technical problem or an "experiment". https://www.ecommercebytes.com/C/letters/blog.pl?/pl/2023/10/1696187388.html Shopify CEO discouraging staff from side hustles that divert attention from company https://torontosun.com/business/money-news/shopify-ceo-discouraging-staff-from-side-hustles-that-divert-attention-from-company Lastly, we delve into the ins and outs of Helium 10's Keyword Tracker and it's boost button which allows you to track your keywords 24 hours a day in various browsing scenarios, a tactic endorsed by none other than Manny Coats, the founder of Helium 10. We discover the direct impact of inventory levels, keyword ranks, and inventory heat maps on your page views and impressions. To top it all off, we'll teach you how to prepare for the unexpected by setting up alerts for sudden drops in keyword ranks and understanding how your inventory location might affect shipping times. This episode is packed full of insights, strategies, and revelations that every serious seller must know - so get ready and join us for the ride! In this episode of the Weekly Buzz by Helium 10, Bradley discussed: 01:12 - Amazon AI Search 04:02 - Walmart AI Search 07:11 - TikTok Shop Closes 07:45 - Secret Amazon Algorithm? 12:42 - Amazon Vine New Prices 13:34 - Etsy Testing Troubles 14:55 - Shopify Side Hustle 16:15 - Catch Helium 10 In Rumble 16:30 - ProTraining Tip: Boosted Keyword Tracking in Browsing Scenarios 28:52 - Keyword Fluctuation & Inventory Impact on Amazon Rankings ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Amazon and Walmart are all in on generative AI search. TikTok shop in a certain country closes. Is there a secret Amazon algorithm that costs consumers a billion dollars, plus a special in-depth pro training on why you should be tracking keywords at different browsing scenarios. All of this and more on today's episode of the Weekly Buzz. How cool is that? Pretty cool, I think. Bradley Sutton: Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the news stories that's going on in the Amazon, Walmart and e-commerce world and we give you training tips of the week that'll give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing this week. We've got a lot of news articles that we're going to go over today. And make sure to stay to the end, because I'm going to go in-depth on a topic that I think might change the way you track your keywords. Nothing new, but it's something that you guys need to be doing, and I'm going to demonstrate exactly why it's important. So let's go ahead and hop into the news right now. The first article that we're going to go over is actually from searchengineland.com and it's entitled Amazon Planning Major AI Revamp that will change the search experience. This article says All right, now, this was a document that they're calling this project Nile or something like that, but basically they're talking about Amazon creating AI-powered conversational shopping agents. Now, I saw a lot of the documents that this was on and there's some like maybe some contradictory information. Like they did talk about how, like when, non-personalized search results actually perform better, but then, at the same time, they're talking about okay, this new initiative is going to really put an emphasis on personalized search results. So a little bit of contradiction. I'm not sure which side of the coin I'm on, but at this meeting that Amazon had, they said hey, before you commerce, the sales person in the store was your search engine and that individual knew everything about the products. They would look at you and know what you might want, because customers like you have been to that store before. So this is something that has been talked about for a while, about how Amazon is investing heavily in AI, and then the question is going to, of course, end up being well, how is that going to change the seller experience? We don't know. Bradley Sutton: They say this is going to come out sometime in 2024. I find it very, very hard to believe. It's just going to be like some chat GPT prompt. It's going to take over the search bar. I mean the search as it is now. It's hard to beat that. You test, type in two words like coffin shelf, and boom, you get pictures and prices of exactly what you're looking for. How do you beat that? Anything more is going to cost the customer more work. So I don't think this is going to be something that takes over all search, but some niche searches. Maybe somebody might want to go a little bit deeper and say I'm looking for a coffin shaped shelf that customers feel can be used for displaying shot glasses and has multiple color options. Now could there be somebody who might want to search like that? Sure, I'm not one of them. I'm not going to be sitting there typing all those words with my fingers on a phone, but hey, there's definitely going to be people out there who might want that level of detail, and so it's going to be interesting to see how you can do that, how Amazon's going to integrate this. Is this going to change the way Helium 10 works, or the necessity to optimize, or listening for the right keywords and looking at what has search problem? Of course, not, not at all. It might add stuff later on that you might have to optimize for, but the core functionality you guys have been doing probably is going to stay the same, all right. Bradley Sutton: The next article here is from TechCrunch and also about search and AI, this time about Walmart. This article is entitled Walmart experiments with generative AI tools that can help you plan a party or decorate. It's so funny, like these days, like Amazon news comes out with something, Walmart comes out with something similar. Like the next day, Walmart comes out with something and Amazon comes out with something. I love the arms race here. This is good stuff. It's good for sellers, good for consumers, that these giants are kind of like racing to integrate different tools and experiences. Now, Walmart didn't say in this article which AI models it's going to use to develop these features, but they're experimenting with generative AI and it's going to include a shopping assistant, you know, kind of similar to what Amazon was talking about, and it says here that it's going to allow customers to have a more interactive and conversational experience, as it can answer specific questions, provide personalized product suggestions and share detailed information, all right. So this is going to be something interesting, you know, like it gives an example. It says, for example, if a customer wants to plan for a unicorn themed birthday, the AI displays a wide array of products such as balloons, paper napkins, streamers and so on, instead of having to type in numerous separate searches. Walmart's new AI search tools designed to save customers time that wouldn't save me time, like when I'm about to buy something. I know what I want, you know. So, again, this is going to be something that some people are going to love. Some people are like nope, just give me the old search. You know I'm talking about. When I say some people, I mean consumers, you know. So it's going to be interesting how this goes on. Bradley Sutton: Now, if you're, if you guys are, new to AI and have never you know, have never really worked with it, you know, just real quick segue here inside of helium 10, if you want an experience about how this kind of works, it's not shopping, obviously. But inside of helium 10, guys, on the very top right, okay, on the top right of your screen, right next to like, there's a what's new tab. Hit the button that said that that looks like a magnifying glass. All right, looks like a magnifying glass. And if you do that, it actually opens up a chat window. All right. Now this is using, I believe, chat GPT, and you could say things like how do I track keyword ranks daily? I'm just going to give an example here and I enter it in and what this AI is doing is it's looking through, like our videos and our knowledge base and things like that, and then right here it gives an answer to track keyword ranks daily. You can use the keyword tracker feature in helium 10, simply enter the keyword, blah, blah, blah. So so, guys, I'm not sure how many of y'all know that. Let me know in the comments below how many of you guys knew that there's a full chat GPT AI assistant inside of helium-10 that can, like, answer questions on how to use the tools and stuff. So make sure to use that. And then now think about how that's going to look now inside of Amazon, something similar like that. You know something to think about? Bradley Sutton: Alright, let's switch from Amazon and Walmart and let's go to the next article. This is from CNBC and it's entitled TikTok halts E-commerce Service in Indonesia following ban. Alright, this is not new news. We talked about this last week, how in the Indonesian government gave TikTok an ultimatum of one week, say, hey, if you don't remove TikTok shop and make it separate, we're shutting your whole platform down. So what did TikTok do? Like, fine, we're gonna go ahead and and take away, you know, TikTok shop. So that's a huge blow to TikTok because Indonesia is a the largest market for them in that, in that region. So RIP TikTok shop in Indonesia. Bradley Sutton: Next article is from arstechnia.com and it's entitled Report Amazon made one billion dollars with secret algorithm for spiking prices internet-wide. Now this, this is one of those, those articles that kind of made my blood boil. First I'm like, okay, this is interesting, like what this is? You know, this is new stuff that hasn't been talked about and and if this is true, you know, obviously that's an issue, you know. Finally, I was thinking, wow, finally is there a legitimate thing that Amazon is being investigated on by the FTC. But this thing was called they say, codename Project Nessie, and it says it allegedly works by manipulating rivals, weaker pricing algorithms and locking competitors into higher prices. The controversial algorithm was allegedly used for years, all right, and helped Amazon improve their profits. Now, first of all, it even says here that they stopped using it in 2019. So, first of all, guys, this has nothing to do with any of you sellers right now, because even the FTC, it seems like, admits that this was stopped in 2019, or somebody said it was stopped in 2019. But the weird thing is here is the FTC alleges says Amazon has successfully taught its rivals that lower prices are unlikely to result in increased sales. The opposite of what could happen in a well-functioned market. Like this doesn't make sense. Bradley Sutton: You know the Amazon price matching. Price matching, like, always helps everybody, you know, except a seller. Sometimes you guys remember how I mean those of you who you know. Four or five years ago even, you know you would shop at Best Buy and then you could like price match Amazon and vice versa. Where you could price, you know, if somebody else had a cheaper, amazon would give you, you know, like, a little rebate. Vice versa, if Target had a cheaper Walmart, you know it would make up the difference and things like that. Like that actually helps consumers, because when somebody's running a coupon, that means, like all the other major players would have to, you know, like, run a coupon or run a discount to try and match it. So like I'm not sure exactly what is the problem for for sellers. Bradley Sutton: Now, you know, amazon right away responded and then they said hey, you know, this was a project. Yeah, there was a such thing as Project Nessie. Who named it? You know, they didn't say, but it says they were trying to stop price matching from resulting in an unusual outcomes where prices became so low that they were unsustainable. Okay, it's kind of kind of reasonable. You know, I'm not a little bit of a not sure what's going on there, but hey, that sounds reasonable, right, they didn't work as intended. They said, so we scrapped it several years ago and they kept saying, hey, this is not how competition works. The FTC has it backwards and if they were successful in this lawsuit, the result would be anti competitive, anti consumer, and that's what I've been saying to you. It's like the things that Amazon, that the FTC was complaining about I don't know about this Nessie thing, but was like hey, amazon is like making sellers match low prices on other websites I mean, that's like for the consumer. It's so weird how the FTC is talking out of both sides. Now, this is just what made my blood kind of boil here. Bradley Sutton: Later on they did a press release the FTC and get a load of this. All right. They said Amazon's far reaching schemes impact hundreds of billions of dollars retail sales over here. First of all, yes, I mean like now, you know, best buy Walmart, everybody's got a price match Amazon, you know. And if Amazon, you know, has these, you know that's why Amazon is doing big deal days. The entirety of Walmart now has a big deal day, or I don't know what they call it, holiday big day or something like that. You know, yes, amazon is is affecting a lot of sales, but in a bad way? I don't think so. It's in a good way. It's in a good way because now everybody has to try and keep up with Amazon. And then take a look at this. They say they touch hundreds of thousands of products sold by businesses, big and small, and affect over a hundred million shoppers. The FTC's press release said sell them. Bradley Sutton: In the history of US antitrust law, has one case had the potential to do so much good for so many people Said this dude from the FTC like bro, come on, are you serious around? Like, like we Amazon sellers are, are very scared of this even ever happen? I don't. I personally don't think this is gonna go through, just because it's so, so ridiculous, some of these, these things. But but I mean, you're not helping anybody now who knows? A lot of the FTC thing is still redacted. So who knows? There might be stuff in there that are legitimate complaints, because we know Amazon sellers have a million complaints About Amazon, right, you know there's a lot of things that we don't like. You know, I was just dealing with something today where a removal order was taking like 90 days or something. It's just a pain in the neck sometimes. But the weird thing is the stuff that has been released in this FTC thing, none of it is the stuff that Amazon sellers are mainly complaining about. Yet they're just coming up with this random, random stuff here. Anyways, I don't want to go down this rabbit hole too much. Bradley Sutton: Let's go ahead and go to more positive news here, and the. The next one's coming from seller central, and it is about a new pricing tiers for Amazon Vine. So now, instead of having to pay $200 from one up to 30 reviews, you can get two reviews in Vine for free. All right, you or you can say hey, no, you know what, I only want to get up to 10 reviews and then that's only gonna be $75 or the existing tier up to 30 for $200. So if you guys want more information on this, we actually interviewed one of the leads At Amazon for the Amazon Vine program. Ah me, she was great. It's her first podcast. She did awesome, so make sure to check that out. Episode 497 you could get that episode h10.me forward slash 497 tons more information in that document or in that podcast about the new Vine program. Bradley Sutton: Switching marketplaces we're going to Etsy. This was from e-commerce bites. It says s e-test lead to lost income from sellers. So we think we got problems on Amazon. Etsy just like on their own, just start deciding to do some tests with the titles. Actually, amazon was doing that too for a while, but Etsy gave no notice for these changes. And then they were. They were just like taking random words out of the title and taking punctuation out of title and making it look like the sellers Can't even speak English because the titles didn't even make any sense. And so at you know Etsy sellers. It says they were trying to go back in and fix the listings and stuff. But it's kind of crazy. You know, like Etsy does so many things, like Etsy remove like a few of my products, saying it violates and, and, and you guys think that Amazon seller support is bad. Etsy is a billion times worse. Let me just say that right now, like there is no support, like like they completely suspend the listing and they say there is no way that you can, you know, follow up on this. It's a final you know, don't even ask us about it. Basically, they sent me a message. I'm like what in the world this is like. This is very you know, this is a legitimate Etsy product. So, guys, you know, like, where there's no marketplace out there, that's gonna be perfect, right? Amazon has mistakes, Esty has mistakes, Walmart has issues. We just got to, you know, figure out a deal with it and move on. Bradley Sutton: Speaking of different Marketplaces, Shopify CEO, is this next article from Toronto Sun? Says he's discouraging staff from side hustles that divert attention From the company. Now, this is just something that doesn't necessarily have to do with e-commerce, but I wanted to get your guys opinion on this because, basically, here he said hey, he doesn't want staff to take on side gigs that divert their attention away from the company, says I'm not talking about, like, yoga classes on the side and coaching a, a soccer team or something. You know my kid soccer team but he didn't want people like doing their own Shopify stores and then having it like go big. He's saying, hey, no, if you're a Shopify employee and you actually do, you know, do a Shopify store and it gets bigger, you know, higher staff, or give it away or something. That's kind of interesting. So the reason I brought this article up was I'm just curious about about you guys. If you have Employees in your Amazon business, are you okay with them having like side hustles on the side, you know, like having their own Amazon business on the side, or do you want them a hundred percent focus on your business? All right, that's it for the news today. We had tons of be interesting to see what happens with some of these things that are that are ongoing. Bradley Sutton: Now, before we move on to our really important pro training Wanted to, you know, let you guys know, we're launching new platforms every week. You know, last week we launched on Twitter where we're doing a live video, so make sure to follow us on on Twitter, on twitch as well, and then one platform that a lot of customers want us to get on was rumble. You know it's. I didn't even know what rumble was. It's kind of like YouTube, and then I started watching rumble because on YouTube my sumo wrestling that I always watch Got canceled on YouTube, you know, for some, whatever reason. Now they're on rumble. So I'm like, okay, now I know rumble for sumo wrestling, but now instead of just sumo wrestling, you can know it for helium 10. So, guys, go to h10.me Forward slash rumble, make your own account if you don't have one h10.me forward slash rumble, and then hit follow here and then you'll be able to see we're uploading like old helium 10 podcast Episodes and training videos and things like that. Bradley Sutton: All right, guys, let's talk about keyword tracking. You know a lot of customers ask me what is that boost feature and why is it important. You know, like why? It's kind of annoying, I don't want to have to click it every 10 days, so I'm just gonna forget about it unless you tell me why it's important, all right. So for those who don't know, boost is the feature where, inside of keyword tracker, you hit this rocket ship Over here and then what it does is it starts checking keywords 24 hours a day, 24 times a day in different browsing scenarios. All right, so that's the key there, and so I'm gonna show you why helium pen has been doing this. Oh, I mean and this is, this is nothing new like 2017, when keyword tracker first came out 2018 as well, it had boost, all right, so so this is something that Manny coats, the founder of helium 10, is very important to him. But why is the question? Bradley Sutton: Well, why do we need to check different browsing scenarios? First of all, what is different browsing scenarios mean? Different browsing scenario is an edge browser, a chrome browser, edge in private mode, chrome incognito mode, safari browser, a mobile browser, a zip code in Minnesota, an address in Miami Florida. So it's like geo location, you know, like different addresses. It's also different browsing scenarios logged in, logged out. Basically, what happens is is Usually for like that. You know, the biggest selling products, a lot of their keyword ranks, stay kind of steady. You know, regardless of the browsing scenario, you know a lot of the keywords will stay pretty steady, but on the flip side, there might be just as many products and just as many keywords. Bradley Sutton: We're based on these browsing scenarios. You know whether I'm using a chrome browser, whether I'm signed in, whether I'm signed out, whether I'm using Safari, whether I'm in in Brooklyn, new York, whether I'm in San Diego, California, you might see different search results, right, and that's always been the case, like where people say, hey, how come you know my, my keyword tracker, my cerebral, looks different than what I'm looking at on Amazon? That's cause we're not using your Chrome browsers to actually go search for keyword ranks. You know, whatever your scene in keyword tracker is not necessarily the same as what the rank that we put, you know what browsing scenario that we chose. So I want to go in now and kind of like really illustrate just how much of an impact this potentially can have and why you should be using boosted, why you should care about different browsing scenarios. All right, let's hop right into it. Right now I am in an edge browser, right, Microsoft Edge. Like can't believe anybody uses that, huh. And I am here in the San Marcos zip code. All right, san Marcos is very near to me here in San Diego and I searched coffin shelf. Bradley Sutton: All right, now you take a look at the first line of search results. You see, you know three competitors. There's a makeup coffin shelf and then here's at one of our products. You know, one of our coffin bookshelf products is page one position for you know the second line of results, there's a bat shelf, three coffin shelves and a couple other coffin shelves and a makeup shelf. Now let's just compare. I am in the same exact browser, which is edge. All right, here I put a different address. I put my old address in Brooklyn, new York, one one, two, one Brooklyn Heights, right there. All right, this is the same search done at the same time. Now, if we look at the search results, the very first line, it looks like it's the same. But look at page one, position three, this is actually a completely different makeup shelf. That is here. All right, the other three products are actually the same. Like I said, you know a lot of times it is the same, but here this, this epic gifts coffin shelf, is completely different. Bradley Sutton: What has page one, position three from San Marcos, california, compared to Brooklyn, new York? As I scroll down to the next line of search results, it's even more different. You know, like like, this bat shelf is nowhere to be found. Here is that one. That's page one, position three, in one address, and now it's like page one, position 10 in another one. All right, so this is basically what we mean by, first of all, like the geo location or different address, different city. You know that you're putting in to Amazon. You could have different results in the same exact browser based on that and that, I think, kind of you know, makes sense to most people. Bradley Sutton: Now, one interesting thing it's not necessarily about the shipping time, all right. So, for example, remember that that that listing we said was different. The page one, position three, the coffin makeup shelf. Here, as you can see, for New York, it says it would be delivered on October 10th or October six is the fastest delivery. All right. Now that same exact product in San Diego. It's page one, like position 10,. You know it's way down the page. But look at the shipping time. It's either October 10th or October six, exactly the same. So the keyword rank here it wasn't that, oh, it can ship faster to New York. That's why it's going to be higher up there. Now, sometimes that might be the case, but it's. You can't always think that, oh, okay, this 100% ranking has to do with how fast Amazon can ship, because that's not the way that Amazon, uh, works across the board. All right. Bradley Sutton: Now next thing let's, this was edge signed in. Let's now go to edge in private, all right, so this is now like edge in Cognito mode, I guess, if you were, I did the same exact addresses. All right, again, San Marcos, California, and then I did Brooklyn, New York. Now this is like literally the same address. So the difference is one is an edge browser and one is edge in private mode. All right, take a look at the first line. There's like two here for San Marcos. There are two coffin make, those two coffin makeup shelves that were at different places. On the other, uh, listening, or the other, uh, browsing scenario. These are all in the top row. Now let's again compare it to the same exact city. Right here, this is San Marcos. Right, look at the top line of search results Completely different. Where's our, our product? Our double coffin shelf is nowhere to be found on on the same exact one. Bradley Sutton: Let's go ahead and scroll down. It's not in the second line of products, it's not in the third line of products. It's all the way in the fourth line of products. All right. And again, was this necessarily about shipping? No, look, look at our product. It says delivery on the 12th or seventh. All right, in the same scenario delivery on the 12th or seventh. But one is ranked page one position for and just because of the different browser we're using, the other one was ranked halfway down, uh, page one, all right. Now take a look at this. If I scroll down page one in the in private, I see this crazy ugly looking grotesque, grotesque here, uh, like knife holder. That's a skull, right, it's gross. Looking Now in Brooklyn on the in private, let's see if I see that. Yep, there, it is right, there, it's all the way down the page. Bradley Sutton: Now, guys, this was not anywhere on page one, one in the same exact address, just a different browser, that that product was nowhere to be found. So you guys see, this is what we mean by different browsing scenarios. It's not just about address, it's not just about shipping time. You could have different search results. All right Doesn't mean one is right, one is wrong, just different results. It is what, it is, all right. What are some other examples? Let's go ahead and switch to a Google Chrome. All right, now I'm in Google Chrome. Now here's the thing Some people, you know, might think that, oh well, is the different locations? Is it only about, like, different states, or maybe it's different cities, or no, it's not cities, it's zip code. No answer is none of the above Amazon. Bradley Sutton: Sometimes, even within the same zip code, will have different rankings in the same exact browser. All right, watch this. This is Google Chrome, right here? Right, I put in look at this 92078 up here as a address and then in this other window 92078, I actually put a specific, a different, specific address that the other one. All right, so two different addresses, same exact zip code, same exact browser. Let's take a look at the search results. All right, line one, it goes uh, the, the Amazon's choice, and two coffin makeup shelves and then one other coffin shelf. Let's take a look at the other address Only one coffin makeup shelf and then another product that wasn't even in the top of the page. Okay, this is the same exact zip code, guys. Just two different addresses, same exact browser and we are getting different results. If I go further on this page, I found another listing that was on one on page one. It wasn't even on page one on the other one. Bradley Sutton: Now, the other reason why you know it's not just about the address is, like you know, there's fulfilled by merchant. All right, so take a look over here. I just actually activate. This was a test product. I was doing some keyword testing on for episode 500 that's coming up on the podcast and it's a coffin bath tray, right, and I just threw it on here here I put Brooklyn, New York, all right, Brooklyn, New York address. And this is fulfilled by merchant. And I'm obviously in California. Amazon knows I'm in California, they know where I'm shipping from, I've got my shipping tiers and it's saying this is page one, position five, looks like five or six, right here, all right, and this is a fulfilled by merchant. Now, if I actually change this zip code, let me go ahead and change this zip code to let's go ahead and change it to something in San Marcos, really close to me, right, so that Amazon knows I, you know I'm shipping it, it's probably gonna deliver the next day, you know, because I'm shipping it right from here. Bradley Sutton: Let's take a look at the search results. You would think that it would go all the way up to page one, position like two or three. Let's take a look, nope, nope, it's in the exact same position and this time, page one, position six, Like. So again, if Amazon was like just strictly going on shipping time, you would see a little bit more consistency with the fluctuations. Now, that being said, the whole reason why we check different addresses and different browsing. Scenario again is that there is fluctuation, sometimes based on an address, sometimes based on a browser. And why is this important? All right, like why. Why should you care about this? Let me show you a great example of this. Bradley Sutton: Going back to that coffin shelf product all right, here is my keyword tracker that I had on boost sometime this summer, in May. All right Now, as you can see those of you watching on this look here like in the beginning of May, I had like pretty consistent rank. I had boost on and you could see it was only fluctuating my rank between like five and 10,. Right Now, look at what my impressions were for that day. Like the way you can see your impressions and page views is right on your insights dashboard of helium 10, your dashboard. You just set the dates. I set it right here to May six through May 13th and I scroll down here. I can see this at the parent level. I just wanna see all the impressions at the parent level and let's see what it was 1310 page views, 603 sessions. All right, it was doing pretty good here at the beginning of May. Bradley Sutton: Now, going back to that keyword, look what happened the second week of May. You guys see what's happening. All of a sudden now you start to see fluctuation in the different browsing scenarios. So you can see, instead of just going between five and 10, it's going back and forth between like five and like 15 and 16. Did this have an effect on the number of page views and impressions we were getting? Let's go to helium 10 insights dashboard. Bradley Sutton: Let's enter the next week 514 to 521, and take a look at the impressions it went from let me see, 1310 down to 881,. All right, it went down by a pretty big number here. All right, because of that keyword fluctuation. Let's go more on this keyword tracker graph. Take a look here the very following week. Look at some of this fluctuation at in one hour, in one browsing scenario it's position six, and the next hour it's position 25,. Even position what is this? 45, probably falling off of page one, all right. So what happened there? Let's go to the page views for that week 427, all right. So remember, just compare it. That first week where we were doing pretty good, it was pretty steady, your keyword ranks, right, you had 1310 page views. But because of this fluctuation on rank that probably was happening on multiple keywords it went down to 427. Bradley Sutton: Now, what is the reasons? Could it be inventory? Absolutely it could be inventory. Let's take a look. You guys probably didn't know this, but in helium 10, there's a tool called inventory levels inside of profits, and I can actually go to a certain date range. I'm gonna pick April to May here and see, hey, every day what was my inventory. And sure enough, here at the end of April I had some inbound inventory, all right, and at the beginning of May I had some pretty good numbers. So the number actually, you know, went up between the end of April and the beginning of May. And actually if you look I actually show the page impressions all the way back from the end of April. It was actually pretty bad when my inventory was low. And then as soon as my inventory got in stock, my impressions went up and my keyword ranking, you know, potentially got a little bit better. So absolutely your inventory levels plays a role. That's why we have this here. Bradley Sutton: But, as you recall, as May progressed, even though my inventory was not going down much at all, I was still at the mercy of Amazon. You know we call that like the search shuffle, where Amazon was not consistently keeping me at the top of page one. So now another thing that people ask about is inventory heat maps. All right, so you know, helium 10 has inventory heat maps and that allows you to kind of see where your inventory is stored at across the country. And like, for some strange reason, here in inventory heat maps I can see where Amazon is storing my products and it's only in two warehouses. All right, it's only in Kansas and Ohio. So right off the bat, that tells me like probably I need to send more inventory in. Bradley Sutton: But that being said, it doesn't always mean that your keyword ranks across the board are completely affected. Don't you remember that even when I was in the Brooklyn zip code and I was in San Diego, like, I was still ranking at the top of page one about? So what I did? I was just out of curiosity. I'm like if Amazon only awarded keyword rank based on where my you know product is being stored, well, let me go ahead and pick an address very close to this place where they has most of my inventory. So let's take a look at Kansas, all right. So here I picked a zip code and the address right here in Kansas, and if you look, I mean you would think, hey, my coffin shelf should be at the top of page one. It's not in the first line, not here at the sec, or it is here at the second line, all right. So here it's, page one, position five, all right. So not too bad. Bradley Sutton: But look at the shipping time, guys. It says Tuesday October 10th, friday October 6th. Does that sound familiar? Do you remember how it was when I was in San Diego, california fastest delivery October 10th or, I'm sorry, regular delivery October 10th, fastest delivery October 6th, the same exact shipping time, even though it has to go cross country just to get to me, all right. What about the other address which was Ohio, remember? So I put a Cleveland zip code in here. All right, not in the first line, not here in the second line, not in the? Oh, it is in the third line. But here, even though the inventory is stored right, like literally next door to this address that I picked, it is actually showing a later shipping time. It's saying the fastest delivery is Monday, october 9th for this. And it also has this, you know, a little bit toward down, towards the page. Bradley Sutton: So you know, again, part of the moral of the story is nobody, we, none of us know. Amazon probably doesn't even know the ins and outs of the Amazon algorithm. It's obviously, first of all, not consistent. All right, it's not based on one thing, you know. It's not just all hey, on this browser, you're always going to see these results. If you're signed in, you're always going to see this results. If you're in this address, you're always going to see these results. If you have inventory close by to a warehouse, you're always going to have this. That's not the way, unfortunately, as of now that Amazon works. Bradley Sutton: But at the same time, there's a reason why helium 10 made all these tools I just went in keyword tracker with boost, inventory levels, history, inventory heat maps is because you need visibility into what's going on, so you're not scratching your head wondering what you can do or why your your page views are gone, have gone down, or why your page views have gone up. You know, conversely. So again, the takeaways here, guys, is number one turn boost on on your main keywords, keep it on, all right. Go into your dashboard and set up the insights where you'll get an alert if, if your keyword, uh, if your keyword drops in in keyword rank, you know, uh, more than four times in a row. All right, uh, set up an alert for if your page impressions go down. You like that that actually we have. This product is underperforming insight on insights dashboard. It'll let you know. Hey, your page views are down by 30% or whatever. All right, and that should trigger you to like. Bradley Sutton: All right, let me go check my keyword ranks. Which keyword is resulting in this? Is Amazon like all of a sudden shuffling me around? Uh, take a look at your inventory levels. Do you need to send more inventory in? Is Amazon distributing your inventory? Like to me? They're not distributing my inventory across the board, but it doesn't look like it's affecting me too much. On keyword ranks, my keyword ranks are pretty uh stable at the top of page one across the board. So even though you don't have too much control over what's going to go on, as far as the search shuffle goes, it's important you understand what is happening out there so that you know you can take action uh in your account. So I hope this uh special training deep dive here uh was able to help you and, uh, you know, let me know in the comments below if you guys have any questions and we'll see you guys in the next episode.
The HOPE Study – Approaching Dementia Treatment Differently Lori La Bey talks with Ralph Kern, M.D., who is Chief Medical Officer at Cognito Therapeutics, a company developing a disease-modifying at-home therapy for Alzheimer's Disease. He has over 17 years of biotech experience including senior medical roles at Genzyme, Novartis, and Biogen. Learn: About brain changes Lifestyle factors and genetics If early diagnosis helps At home treatment Light, sound, sensory stimulation Biophysical changes Decreased clinic visits HOPE Study Watch the Video Interview Below https://youtu.be/dRY6PWEvZds Listen and Subscribe to Alzheimer's Speaks on Apple Podcast https://podcasts.apple.com/us/podcast/alzheimers-speaks/id986940432 Listen and Subscribe to Alzheimer's Speaks on Spotify https://open.spotify.com/show/255okRnEgfCUqXq1NWcrT3 Contact Cognito Therapeutics Inc. LinkedIn for Cognito Therapeutics - https://www.linkedin.com/company/cognito-therapeutics-inc./ Twitter for Cognito Therapeutics - @cognitotx LinkedIn for Ralph Kern - https://www.linkedin.com/in/ralphkernsvpbiotech/ Cognito website - www.cognitotx.com HOPE study website - www.hopestudyforad.com Contact Lori La Bey with questions or branding needs at https://www.alzheimersspeaks.com/ Alzheimer's Speaks Radio - Shifting dementia care from crisis to comfort around the world one episode at a time by raising all voices and delivering sound news, not just sound bites since 2011. Alzheimer's Speaks is part of the Senior Resource Podcast NetworkSupport this Show: https://alzheimersspeaks.com/donate-now/See omnystudio.com/listener for privacy information.
In this episode all three hosts have returned to discuss starfield for about the first hour, then catch up on Destiny 2 with the return of Crota and getting Cognito's thoughts on the showcase and Destiny 2's future. Warren's GoFund me that Travis mentioned for his Chemo - https://gofund.me/23935a57 Travis NorthupTwitter - https://twitter.com/TieGuyTravis EbontisTwitter: https://twitter.com/EbontisTwitch: https://www.twitch.tv/ebontisYoutube: https://www.youtube.com/channel/Ebontis LordCognitoTwitter: https://twitter.com/LordCognitoYoutube: https://www.youtube.com/channel/UCYiUhEbYWiuwRuWXzKZMBxQ You can support The Last Word Podcast right here https://anchor.fm/ebontis/support --- Send in a voice message: https://podcasters.spotify.com/pod/show/ebontis/message Support this podcast: https://podcasters.spotify.com/pod/show/ebontis/support
The K9PT Academy Podcast: Business lessons for canine rehab therapists
I'm currently working on putting together a new marketing specific program so stay tuned for your opportunity to register! It's going to be a 4-week virtual program titled the Marketing Blueprint that launches on August 23rd, 2023! I'll cover digital and traditional marketing tactics that I've used to successfully grow my canine rehabilitation clinic. Also,we started a Facebook group titled the Canine Rehab Entrepreneur Hub where we can deliver our message to a broader audience and share our experience, strengths, additional resources, content and more to help and grow your business! Please join us on Facebook for some unique content and to be able to interact with us and others in our community! This week is the second part of my “Your questions answered” podcast episode! The questions that I answer in today's podcast episode are as follows. Can you explain how you use software's like Cognito forms and Zapier? What email marketing automations do you have and how did you set them up? What field is your mentor in, how did you find them and would you recommend different mentors/coaches for different areas of your business? When do you need a business mentor and when should you call on a coach? My business is not in the United States and I wonder if your coaching program would be relevant to me? How can I stay up to date on the latest and best practices to ensure my business stays at the forefront of the industry? To hear the answers to these questions, listen to the full episode! www.k9ptacademy.com hello@k9ptacademy.com Facebook Group: https://www.facebook.com/groups/822649352926358
SPONSOR: http://HelloFresh.com/xboxtwo50 and use code xboxtwo50 for 50% off plus free shipping! | Delicious meal plans from America's number one meal kit! Jez and Rand gear up for the next Xbox Two Podcast. This week, we're joined by Gaz, Colt, and Cognito, Parris Lilly, and MORE surprise guests to discuss the FTC drama, and Xbox's win LIVE during the show. We talk FTC chief Lina Khan's congress hearing, and get into the latest rumors from the Xbox landscape, and celebrate the future of Xbox! Discord: http://discord.gg/XB2 Patreon: http://patreon.com/XB2 --- Send in a voice message: https://podcasters.spotify.com/pod/show/xb2/message
The subscription e-commerce market is expected to grow by $784 billion by 2026. Locus Robotics, a subscription-based mobile robotics and software provider, is a pioneer leading the way in warehouse automation.Dustin Pederson is the Chief Financial Officer of Locus Robotics, a company that supplies over 230 warehouse sites with up to 500 bots per site. With 15 years of experience in enterprise software, AI, warehouse automation, education, and aerospace, Dustin helps companies grow by enabling high-performance teams and overseeing all aspects of a business. In this episode, Hercules Capital host Noah Carville and Dustin discuss the principles of scaling a business, fundraising and managing operations in today's economy, the trade-offs between raising debt versus raising equity, and much more. Topics Include:Dustin's pivot from multifaceted companies to startupsThe guiding principles for scaling a businessAligning business needs, goals, and leadersThe CFO's responsibilities in managing scaleAdvice for fundraising and managing operations in today's economyCreating the right leadership teamTrade-offs between raising debt vs. raising equityAnd other topics…Dustin Pederson is the Chief Financial Officer for Locus Robotics, a subscription-based autonomous mobile robotics and software provider for over 230 warehouse sites in the U.S. He is also the previous VP of Finance and Operations at Cognito and Advisory Board Member for Text IQ. With 15 years of experience in enterprise software, AI, warehouse automation, education, and aerospace, Dustin helps companies grow by enabling high-performance teams and overseeing all aspects of a business. His roles have covered venture fundraising, business planning and analysis, sales strategy and operations, finance, marketing, legal contracts management, and facilities management.Resources Mentioned:Shoe Dog, by Phil Knight: https://www.amazon.com/Shoe-Dog-Memoir-Creator-Nike-ebook/dp/B0176M1A44
Welcome to the newest episode of The Cloud Pod podcast! Justin, Ryan, Jonathan, Matthew and Peter are your hosts this week as we discuss all things cloud and AI, Titles we almost went with this week: The Cloud Pod is better than Bob's Used Books The Cloud Pod sets up AWS notifications for all The Cloud Pod is non-differential about privacy in BigQuery The Cloud Pod finds Windows Bob The Cloud Pod starts preparing for its Azure Emergency today A big thanks to this week's sponsor: Foghorn Consulting, provides top-notch cloud and DevOps engineers to the world's most innovative companies. Initiatives stalled because you have trouble hiring? Foghorn can be burning down your DevOps and Cloud backlogs as soon as next week.
In this conversation, we chat with Alain Meier, the Head of Identity at Plaid. Plaid builds a data transfer network that powers fintech and digital finance products. Plaid's product, a technology platform, enables applications to connect with users' bank accounts. Alain has spent the past decade problem-solving in all things digital identity. He was a founding member of the Stanford Bitcoin Group and went on to start identity verification company Cognito, which was acquired by Plaid. Topics: fintech, digital finance, platform, identityBrands: Plaid, Cognito, Stanford, Bitcoin ABOUT THE FINTECH BLUEPRINT
In this special episode of DTx Podcast, Eugene is joined by Brent Vaughan, CEO of Cognito, as well as industry leaders from previous episodes, to weigh in on the recent Pear Therapeutics news and the future of prescription digital therapeutics. In this episode, we cover: The impact on the PDT market Future efforts to move DME to PDT The impact on the entrepreneurs currently developing PDT's Predictions on the future of Pear Therapeutics Reflections on the history and future of DTx from Chris Bergstrom (Amalgam RX), David Klein (Click Therapeutics), Andy Molnar (DTA), Sammeli Liikkanen (Orion), Francesca Wuttke (nen), Andrzej Jonczyk (Prosoma), Steve Driver (Advocate Health) and Grady Hannah (NightWare) Join the HealthXL platform for free today and be the first to read their analysis of Pear's predicament and what it means for the DTx industry: https://portal-beta.healthxl.com/?s=2fb5 Guest Links and Resources: Connect with Brent Vaughan on LinkedIn Connect with Chris Bergstrom on LinkedIn Connect with David Klein on LinkedIn Connect with Andy Molnar on LinkedIn Connect with Sammeli Liikkanen on LinkedIn Connect with Francesca Wuttke on LinkedIn Connect with Andrzej Jonczyk on LinkedIn Connect with Steve Driver on LinkedIn Connect with Grady Hannah on LinkedIn Host Links: Connect with Eugene Borukhovich: Twitter | LinkedIn Connect with Chandana Fitzgerald, MD: Twitter | LinkedIn Connect with YourCoach.health: Website | Twitter Check out Shot of Digital Health with Eugene and Jim Joyce: Website | Podcast App HealthXL: Website | Twitter | Join an Event Digital Therapeutics Podcast would not be possible without the support of leading DTx organizations. Thank you to: > Presenting Partner: Amalgam Rx > Contributing Partners and Sponsors: Akili | Big Health | Click Therapeutics | Lindus Health | Orion Pharma Follow Digital Health Today: Browse Episodes | Twitter | LinkedIn | Facebook | Instagram Follow Health Podcast Network: Browse Shows | LinkedIn | Twitter | Facebook | Instagram
In this episode, I talk to Alain Meier, the Head of Identity at Plaid. While I imagine most readers/listeners are pretty familiar with Plaid's core capabilities, the company moved into the identity verification space through its acquisition of Meier's startup Cognito about a year ago.We had a chance to talk about:* Alain's experiencing starting and selling Cognito* Use cases for identity verification outside of financial services* Emerging identity tech, like mobile driver's licenses* The potential and challenge of “self-sovereign” and decentralized identity* and more!If you're interested in sponsoring an episode or appearing as a guest, drop us a line. Get full access to Fintech Business Weekly at fintechbusinessweekly.substack.com/subscribe
Welcome Today's Guest - Lord Cognito - CEO @LordsGamingNet | @IronLordPodcast, LLC | DefiningDuke / @LastWordPod | @AdvancedGG | @TheValari. - Join your fellow Iron Lords at the ROUNDTABLE every Sunday at 1pm EST (11AM EST during NFL season) to discuss the latest topics in Gaming, Combat Sports, & the Destiny Community! Website: https://lordsofgaming.net YouTube: https://www.youtube.com/@IronLordsPodcastRoundtable Twitter: https://twitter.com/LordCognito #outbreakgamers #xbox #xboxgamepass - Subscribe To Our YouTube Channel - David Anthony's Gamer Tag: WEBDAVE David Anthony is an Xbox Ambassador. Outbreak Gamers website: https://www.outbreakpodcast.com Email us at: outbreakpodcast@gmail.com Order Outbreak Gamers T-shirts & Cool Stuff! https://www.teepublic.com/user/outbreakpodcast Help Support Us By Joining Our Patreon: https://www.patreon.com/outbreakpodcast Filmed On Location at: OUTBREAK STUDIO
THE SECOND XBOX TWO PLUS SHOW is HERE, a week after early access via our Patreon! Note: Apologies for the audio issue on my mic on this show, no idea what happened there, I tried to reduce it with editing as much as I could. >.< Will be fixed for the next show. Our second guest is LORD COGNITO of the IRON LORDS PODCAST and DEFINING DUKE! We'll be wrapping up 2022 with a look ahead to Xbox's 2023, a recap of the year's happenings, with some Christmas cheer. We discuss the FTC, Redfall's potential delay, our predictions for Starfield's launch date, and much more. Find Lord Cognito on Twitter and on YouTube! Learn more about your ad choices. Visit podcastchoices.com/adchoices
This week, we'd like to welcome you to our organization! There's the German can-do team of music production on Pitch Perfect: Bumper in Berlin on Paramount+. There's the superhero training academy that is My Hero Academia on Hulu. And there's the sinister conspiracy of Cognito on Inside Job on Netflix.
For episode 87 of Xbox Chaturdays, we were joined by prestigious member of the Iron Lords Podcast and co-host of Defining Duke, Lord Cognito. We dove into the latest developments surrounding Call of Duty exclusivity and PlayStation's ten-year offer, reports suggesting the FTC is considering blocking the Activision acquisition, new Xbox hardware, updated Xbox Game Pass subscriber numbers, and more! Be sure to join us live every Saturday at 1:00 PM ET over on YouTube.com/MilesDompier! For more Xbox chat, catch us on Twitter: Miles Dompier - @MilesDompier Lord Cognito - @LordCognito Support the show: https://streamlabs.com/milesdompier/tip
RE:INVENT NOTICE Jonathan, Ryan and Justin will be live streaming the major keynotes starting Monday Night, followed by Adam's keynote on Tuesday, Swami's keynote on Wednesday and Wrap up our Re:Invent coverage with Werner's keynote on Thursday. Tune into our live stream here on the site or via Twitch/Twitter, etc. On The Cloud Pod this week, a new AWS region is open in Spain and NBA and Microsoft team up to transform fan experiences with cloud application modernization. Thank you to our sponsor, Foghorn Consulting, which provides top notch cloud and DevOps engineers to the world's most innovative companies. Initiatives stalled because you're having trouble hiring? Foghorn can be burning down your DevOps and Cloud backlogs as soon as next week. General News [0:04]
The California 300 was a wild race, filled with rough terrain, broken vehicles, and winners! We talk with the racers, teams, promoters, and get all the behind the scenes info on the inaugural event. Good times had by all!More info about offroad? Visit our social channelsInstagram: @thedirtlifeshowFacebook: www.facebook.com/thedirtlifeshow Youtube: www.youtube.com/c/TheDirtLifeShowSupport the show
We are all out of town this week, so we just spent a little time getting to know each other. Hope you enjoy and if you do please send us questions for a future episode like this as well. Travis Northup Twitter - https://twitter.com/TieGuyTravis Ebontis Twitter: https://twitter.com/Ebontis Twitch: https://www.twitch.tv/ebontis Youtube: https://www.youtube.com/channel/Ebontis LordCognito Twitter: https://twitter.com/LordCognito Youtube: https://www.youtube.com/channel/UCYiUhEbYWiuwRuWXzKZMBxQ You can support The Last Word Podcast right here https://anchor.fm/ebontis/support --- Send in a voice message: https://anchor.fm/ebontis/message Support this podcast: https://anchor.fm/ebontis/support
In episode fifty-six, we speak with Everett Crosland the Chief Commercial Officer at Cognito Therapeutics about neuromodulation, how their light-and-sound therapy can help Alzheimer's patients, and his love of the outdoors!
Hosts Gregg Masters and Fred Goldstein meet Dr. Sean Gregory, Vice President, Health Economics and Market Access for Cognito Therapeutics, a company developing a novel device-based approach to treating Alzheimer's disease. They discuss the innovative nature of their device, the results to date and emerging signals in neuroscience research for a range of neurodegenerative disorders including parkinson's disease and MS. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen
About DanDan Moore is head of developer relations for FusionAuth, where he helps share information about authentication, authorization and security with developers building all kinds of applications.A former CTO, AWS certification instructor, engineering manager and a longtime developer, he's been writing software for (checks watch) over 20 years.Links Referenced: FusionAuth: https://fusionauth.io Twitter: https://twitter.com/mooreds TranscriptAnnouncer: Hello, and welcome to Screaming in the Cloud with your host, Chief Cloud Economist at The Duckbill Group, Corey Quinn. This weekly show features conversations with people doing interesting work in the world of cloud, thoughtful commentary on the state of the technical world, and ridiculous titles for which Corey refuses to apologize. This is Screaming in the Cloud.Corey: This episode is sponsored in part by our friends at AWS AppConfig. Engineers love to solve, and occasionally create, problems. But not when it's an on-call fire-drill at 4 in the morning. Software problems should drive innovation and collaboration, NOT stress, and sleeplessness, and threats of violence. That's why so many developers are realizing the value of AWS AppConfig Feature Flags. Feature Flags let developers push code to production, but hide that that feature from customers so that the developers can release their feature when it's ready. This practice allows for safe, fast, and convenient software development. You can seamlessly incorporate AppConfig Feature Flags into your AWS or cloud environment and ship your Features with excitement, not trepidation and fear. To get started, go to snark.cloud/appconfig. That's snark.cloud/appconfig.Corey: This episode is sponsored in part by our friends at Sysdig. Sysdig secures your cloud from source to run. They believe, as do I, that DevOps and security are inextricably linked. If you wanna learn more about how they view this, check out their blog, it's definitely worth the read. To learn more about how they are absolutely getting it right from where I sit, visit Sysdig.com and tell them that I sent you. That's S Y S D I G.com. And my thanks to them for their continued support of this ridiculous nonsense.Corey: Welcome to Screaming in the Cloud. I'm Corey Quinn. I am joined today on this promoted episode, which is brought to us by our friends at FusionAuth by Dan Moore, who is their head of DevRel at same. Dan, thank you for joining me.Dan: Corey, thank you so much for having me.Corey: So, you and I have been talking for a while. I believe it predates not just you working over at FusionAuth but me even writing the newsletter and the rest. We met on a leadership Slack many years ago. We've kept in touch ever since, and I think, I haven't run the actual numbers on this, but I believe that you are at the top of the leaderboard right now for the number of responses I have gotten to various newsletter issues that I've sent out over the years.And it's always something great. It's “Here's a link I found that I thought that you might appreciate.” And we finally sat down and met each other in person, had a cup of coffee somewhat recently, and the first thing you asked was, “Is it okay that I keep doing this?” And at the bottom of the newsletter is “Hey, if you've seen something interesting, hit reply and let me know.” And you'd be surprised how few people actually take me up on it. So, let me start by thanking you for being as enthusiastic a contributor of the content as you have been.Dan: Well, I appreciate that. And I remember the first time I ran across your newsletter and was super impressed by kind of the breadth of it. And I guess my way of thanking you is to just send you interesting tidbits that I run across. And it's always fun when I see one of the links that I sent go into the newsletter because what you provide is just such a service to the community. So, thank you.Corey: The fun part, too, is that about half the time that you send a link in, I already have it in my queue, or I've seen it before, but not always. I talked to Jeff Barr about this a while back, and apparently, a big Amazonian theme that he lives by is two is better than zero. He'd rather two people tell him about a thing than no one tells him about the thing. And I've tried to embody that. It's the right answer, but it's also super tricky to figure out what people have heard or haven't heard. It leads to interesting places. But enough about my nonsense. Let's talk about your nonsense instead. So, FusionAuth; what do you folks do over there?Dan: So, FusionAuth is an auth provider, and we offer a Community Edition, which is downloadable for free; we also offer premium editions, but the space we play in is really CIAM, which is Customer Identity Access Management. Very similar to Auth0 or Cognito that some of your listeners might have heard of.Corey: If people have heard about Cognito, it's usually bracketed by profanity, in one direction or another, but I'm sure we'll get there in a minute. I will say that I never considered authentication to be a differentiator between services that I use. And then one day I was looking for a tool—I'm not going to name what it was just because I don't really want to deal with the angry letters and whatnot—but I signed up for this thing to test it out, and “Oh, great. So, what's my password?” “Oh, we don't use passwords. We just every time you want to log in, we're going to email you a link and then you go ahead and click the link.”And I hadn't seen something like that before. And my immediate response to that was, “Okay, this feels like an area they've decided to innovate in.” Their core business is basically information retention and returning it to you—basically any CRUD app. Yay. I don't think this is where I want them to be innovating.I want them to use the tried and true solutions, not build their own or be creative on this stuff, so it was a contributor to me wanting to go in a different direction. When you start doing things like that, there's no multi-factor authentication available and you start to wonder, how have they implemented this? What corners have they cut? Who's reviewed this? It just gave me a weird feeling.And that was sort of the day I realized that authentication for me is kind of like crypto, by which I mean cryptography, not cryptocurrency, I want to be very clear on, here. You should not roll your own cryptography, you should not roll your own encryption, you should buy off-the-shelf unless you're one of maybe five companies on the planet. Spoiler, if you're listening to this, you are almost certainly not one of them.Dan: [laugh]. Yeah. So, first of all, I've been at FusionAuth for a couple of years. Before I came to FusionAuth, I had rolled my own authentication a couple of times. And what I've realized working there is that it really is—there a couple of things worth unpacking here.One is you can now buy or leverage open-source libraries or other providers a lot more than you could 15 or 20 years ago. So, it's become this thing that can be snapped into your architecture. The second is, auth is the front door to application. And while it isn't really that differentiated—I don't think most applications, as you kind of alluded to, should innovate there—it is kind of critical that it runs all the time that it's safe and secure, that it's accessible, that it looks like your application.So, at the same time, it's undifferentiated, right? Like, at the end of the day, people just want to get through authentication and authorization schemes into your application. That is really the critical thing. So, it's undifferentiated, it's critical, it needs to be highly available. Those are all things that make it a good candidate for outsourcing.Corey: There are a few things to unpack there. First is that everything becomes commoditized in the fullness of time. And this is a good thing. Back in the original dotcom bubble, there were entire teams of engineers at all kinds of different e-commerce companies that were basically destroying themselves trying to build an online shopping cart. And today you wind up implementing Shopify or something like it—which is usually Shopify—and that solves the problem for you. This is no longer a point of differentiation.If I want to start selling physical goods on the internet, it feels like it'll take me half an hour or so to wind up with a bare-bones shopping cart thing ready to go, and then I just have to add inventory. Authentication feels like it was kind of the same thing. I mean, back in that song from early on in internet history “Code Monkey” talks about building a login page as part of it, and yeah, that was a colossal pain. These days, there are a bunch of different ways to do that with folks who spend their entire careers working on this exact problem so you can go and work on something that is a lot more core and central to the value that your business ostensibly provides. And that seems like the right path to go down.But this does lead to the obvious counter-question of how is it that you differentiate other than, you know, via marketing, which again, not the worst answer in the world, but it also turns into skeezy marketing. “Yes, you should use this other company's option, or you could use ours and we don't have any intentional backdoors in our version.” “Hmm. That sounds more suspicious and more than a little bit frightening. Tell me more.” “No, legal won't let me.” And it's “Okay.” Aside from the terrible things, how do you differentiate?Dan: I liked that. That was an oddly specific disclaimer, right? Like, whenever a company says, “Oh, yeah, no.” [laugh].Corey: “My breakfast cereal has less arsenic than leading brands.”Dan: Perfect. So yeah, so FusionAuth realizes that, kind of, there are a lot of options out there, and so we've chosen to niche down. And one of the things that we really focus on is the CIAM market. And that stands for Customer Identity Access Management. And we can dive into that a little bit later if you want to know more about that.We have a variety of deployment options, which I think differentiates us from a lot of the SaaS providers out there. You can run us as a self-hosted option with, by the way, professional-grade support, you can use us as a SaaS provider if you don't want to run it yourself. We are experts in operating this piece of software. And then thirdly, you can move between them, right? It's your data, so if you start out and you're bare bones and you want to save money, you can start with self-hosted, when you grow, move to the SaaS version.Or we actually have some bigger companies that kickstart on the SaaS version because they want to get going with this integration problem and then later, as they build out their capabilities, they want the option to move it in-house. So, that is a really key differentiator for us. The last one I'd say is we're really dev-focused. Who isn't, right? Everyone says they're dev-focused, but we live that in terms of our APIs, in terms of our documentation, in terms of our open development process. Like, there's actually a GitHub issues list you can go look on the FusionAuth GitHub profile and it shows exactly what we have planned for the next couple of releases.Corey: If you go to one of my test reference applications, lasttweetinaws.com, as of the time of this recording at least, it asks you to authenticate with your Twitter account. And you can do that, and it's free; I don't charge for any of these things. And once you're authenticated, you can use it to author Twitter threads because I needed it to exist, first off, and secondly, it makes a super handy test app to try out a whole bunch of different things.And one of the reasons you can just go and use it without registering an account for this thing or anything else was because I tried to set that up in an early version with Cognito and immediately gave the hell up and figured, all right, if you can find the URL, you can use this thing because the experience was that terrible. If instead, I had gone down the path of using FusionAuth, what would have made that experience different, other than the fact that Cognito was pretty clearly a tech demo at best rather than something that had any care, finish, spit and polish went into it.Dan: So, I've used Cognito. I'm not going to bag on Cognito, I'm going to leave that to—[laugh].Corey: Oh, I will, don't worry. I'll do all the bagging on Cognito you'd like because the problem is, and I want to be clear on this point, is that I didn't understand what it was doing because the interface was arcane, and the failure mode of everything in this entire sector, when the interface is bad, the immediate takeaway is not “This thing's a piece of crap.” It's, “Oh, I'm bad at this. I'm just not smart enough.” And it's insulting, and it sets me off every time I see it. So, if I feel like I'm coming across as relatively annoyed by the product, it's because it made me feel dumb. That is one of those cardinal sins, from my perspective. So, if you work on that team, please reach out. I would love to give you a laundry list of feedback. I'm not here to make you feel bad about your product; I'm here to make you feel bad about making your customers feel bad. Now please, Dan, continue.Dan: Sure. So, I would just say that one of the things that we've strived to do for years and years is translate some of the arcane IAM Identity Access Management jargon into what normal developers expect. And so, we don't have clients in our OAuth implementation—although they really are clients if you're an RFC junkie—we have applications, right? We have users, we have groups, we have all these things that are what users would expect, even though underlying them they're based on the same standards that, frankly, Cognito and Auth0 and a lot of other people use as well.But to get back to your question, I would say that, if you had chosen to use FusionAuth, you would have had a couple of advantages. The first is, as I mentioned, kind of the developer friendliness and the extensive documentation, example applications. The second would be a themeability. And this is something that we hear from our clients over and over again, is Cognito is okay if you stay within the lines in terms of your user interface, right? If you just want to login form, if you want to stay between lines and you don't want to customize your application's login page at all.We actually provide you with HTML templates. It's actually using a language called FreeMarker, but they let you do whatever the heck you want. Now, of course, with great power comes great responsibility. Now, you own that piece, right, and we do have some more simple customization you can do if all you want to do is change the color. But most of our clients are the kind of folks who really want their application login screen to look exactly like their application, and so they're willing to take on that slightly heavier burden. Unfortunately, Cognito doesn't give you that option at all, as far as I can tell when I've kicked the tires on it. The theming is—how I put this politely—some of our clients have found the theming to be lacking.Corey: That's part of the issue where when I was looking at all the reference implementations, I could find for Cognito, it went from “Oh, you have your own app, and its branding, and the rest,” and bam, suddenly, you're looking right, like, you're logging into an AWS console sub-console property because of course they have those. And it felt like “Oh, great. If I'm going to rip off some company's design aesthetic wholesale, I'm sorry, Amazon is nowhere near anywhere except the bottom 10% of that list, I've got to say. I'm sorry, but it is not an aesthetically pleasing site, full stop. So, why impose that on customers?”It feels like it's one of those things where—like, so many Amazon service teams say, “We're going to start by building a minimum lovable product.” And it's yeah, it's a product that only a parent could love. And the problem is, so many of them don't seem to iterate beyond that do a full-featured story. And this is again, this is not every AWS service. A lot of them are phenomenal and grow into themselves over time.One of the best rags-to-riches stories that I can recall is EFS, their Elastic File System, for an example. But others, like Cognito just sort of seem to sit and languish for so long that I've basically given up hope. Even if they wind up eventually fixing all of these problems, the reputation has been cemented at this point. They've got to give it a different terrible name.Dan: I mean, here's the thing. Like, EFS, if it looks horrible, right, or if it has, like, a toughest user experience, guess what? Your users are devs. And if they're forced to use it, they will. They can sometimes see the glimmers of the beauty that is kind of embedded, right, the diamond in the rough. If your users come to a login page and see something ugly, you immediately have this really negative association. And so again, the login and authentication process is really the front door of your application, and you just need to make sure that it shines.Corey: For me at least, so much of what's what a user experience or user takeaway is going to be about a company's product starts with their process of logging into it, which is one of the reasons that I have challenges with the way that multi-factor auth can be presented, like, “Step one, login to the thing.” Oh, great. Now, you have to fish out your YubiKey, or you have to go check your email for a link or find a code somewhere and punch it in. It adds friction to a process. So, when you have these services or tools that oh, your session will expire every 15 minutes and you have to do that whole thing again to log back in, it's ugh, I'm already annoyed by the time I even look at anything beyond just the login stuff.And heaven forbid, like, there are worse things, let's be very clear here. For example, if I log in to a site, and I'm suddenly looking at someone else's account, yeah, that's known as a disaster and I don't care how beautiful the design aesthetic is or how easy to use it is, we're done here. But that is job zero: the security aspect of these things. Then there's all the polish that makes it go from something that people tolerate because they have to into something that, in the context of a login page I guess, just sort of fades into the background.Dan: That's exactly what you want, right? It's just like the old story about the sysadmin. People only notice when things are going wrong. People only care about authentication when it stops them from getting into what they actually want to do, right? No one ever says, “Oh, my gosh, that login experience was so amazing for that application. I'm going to come back to that application,” right? They notice when it's friction, they noticed when it's sand in the gears.And our goal at FusionAuth, obviously, security is job zero because as you said, last thing you want is for a user to have access to some other user's data or to be able to escalate their privileges, but after that, you want to fade in the background, right? No one comes to FusionAuth and builds a whole application on top of it, right? We are one component that plugs into your application and lets you get on to the fundamentals of building the features that your users really care about, and then wraps your whole application in a blanket of security, essentially.Corey: I'll take even one more example before we just drive this point home in a way that I hope resonates with folks. Everyone has an opinion on logging into AWS properties because “Oh, what about your Amazon account?” At which point it's “Oh, sit down. We're going for a ride here. Are you talking about amazon.com account? Are you talking about the root account for my AWS account? Are you talking about an IAM user? Are you talking about the service formerly known as AWS SSO that's now IAM Identity Center users? Are you talking about their Chime user account? Are you talking about your repost forum account?” And so, on and so on and so on. I'm sure I'm missing half a dozen right now off the top of my head.Yeah, that's awful. I've been also developing lately on top of Google Cloud, and it is so far to the opposite end of that spectrum that it's suspicious and more than a little bit frightening. When I go to console.cloud.google.com, I am boom, there. There is no login approach, which on the one hand, I definitely appreciate, just from a pure perspective of you're Google, you track everything I do on the internet. Thank you for not insulting my intelligence by pretending you don't know who I am when I log into your Cloud Console.Counterpoint, when I log into the admin portal for my Google Workspaces account, admin.google.com, it always re-prompts for a password, which is reasonable. You'd think that stuff running production might want to do something like that, in some cases. I would not be annoyed if it asked me to just type in a password again when I get to the expensive things that have lasting repercussions.Although, given my personality, logging into Gmail can have massive career repercussions as soon as I hit send on anything. I digress. It is such a difference from user experience and ease-of-use that it's one of those areas where I feel like you're fighting something of a losing battle, just because when it works well, it's glorious to the point where you don't notice it. When authentication doesn't work well, it's annoying. And there's really no in between.Dan: I don't have anything to say to that. I mean, I a hundred percent agree that it's something that you could have to get right and no one cares, except for when you get it wrong. And if your listeners can take one thing away from this call, right, I know it's we're sponsored by FusionAuth, I want to rep Fusion, I want people to be aware of FusionAuth, but don't roll your own, right? There are a lot of solutions out there. I hope you evaluate FusionAuth, I hope you evaluate some other solutions, but this is such a critical thing and Corey has laid out [laugh] in multiple different ways, the ways it can ruin your user experience and your reputation. So, look at something that you can build or a library that you can build on top of. Don't roll your own. Please, please don't.Corey: This episode is sponsored in part by Honeycomb. When production is running slow, it's hard to know where problems originate. Is it your application code, users, or the underlying systems? I've got five bucks on DNS, personally. Why scroll through endless dashboards while dealing with alert floods, going from tool to tool to tool that you employ, guessing at which puzzle pieces matter? Context switching and tool sprawl are slowly killing both your team and your business. You should care more about one of those than the other; which one is up to you. Drop the separate pillars and enter a world of getting one unified understanding of the one thing driving your business: production. With Honeycomb, you guess less and know more. Try it for free at honeycomb.io/screaminginthecloud. Observability: it's more than just hipster monitoring.Corey: So, tell me a little bit more about how it is that you folks think about yourselves in just in terms of the market space, for example. The idea of CIAM, customer IAM, it does feel viscerally different than traditional IAM in the context of, you know, AWS, which I use all the time, but I don't think I have the vocabulary to describe it without sounding like a buffoon. What is the definition between the two, please? Or the divergence, at least?Dan: Yeah, so I mean, not to go back to AWS services, but I'm sure a lot of your listeners are familiar with them. AWS SSO or the artist formerly known as AWS SSO is IAM, right? So, it's Workforce, right, and Workforce—Corey: And it was glorious, to the point where I felt like it was basically NDA'ed from other service teams because they couldn't talk about it. But this was so much nicer than having to juggle IAM keys and sessions that timeout after an hour in the console. “What do you doing in the console?” “I'm doing ClickOps, Jeremy. Leave me alone.”It's just I want to make sure that I'm talking about this the right way. It feels like AWS SSO—creature formerly known as—and traditional IAM feels like they're directionally the same thing as far as what they target, as far as customer bases, and what they empower you to do.Dan: Absolutely, absolutely. There are other players in that same market, right? And that's the market that grew up originally: it's for employees. So, employees have this very fixed lifecycle. They have complicated relationships with other employees and departments in organizations, you can tell them what to do, right, you can say you have to enroll your MFA key or you are no longer employed with us.Customers have a different set of requirements, and yet they're crucial to businesses because customers are, [laugh] who pay you money, right? And so, things that customers do that employees don't: they choose to register; they pick you, you don't pick them; they have a wide variety of devices and expectations; they also have a higher expectation of UX polish. Again, with an IAM solution, you can kind of dictate to your employees because you're paying them money. With a customer identity access management solution, it is part of your product, in the same way, you can't really dictate features unless you have something that the customer absolutely has to have and there are no substitutes for it, you have to adjust to the customer demands. CIAM is more responsive to those demands and is a smoother experience.The other thing I would say is CIAM, also, frankly, has a simpler model. Most customers have access to applications, maybe they have a couple of roles that you know, an admin role, an editor role, a viewer role if you're kind of a media conglomerate, for an example, but they don't have necessarily the thicket of complexity that you might have to have an eye on, so it's just simpler to model.Corey: Here's an area that feels like it's on the boundary between them. I distinctly remember being actively annoyed a while back that I had to roll my marketing person her own entire AWS IAM account solely so that she could upload assets into an S3 bucket that was driving some other stuff. It feels very much like that is a better use case for something that is a customer IAM solution. Because if I screw up those permissions even slightly, well, congratulations, now I've inadvertently given someone access to wind up, you know, taking production down. It feels like it is way too close to things that are going to leave a mark, whereas the idea of a customer authentication story for something like that is awesome.And no please if you're listening to this, don't email me with this thing you built and put on the Marketplace that “Oh, it uses signed URLs and whatnot to wind up automatically federating an identity just for this one per—” Yes. I don't want to build something ridiculous and overwrought so a single person can update assets within S3. I promise I don't want to do that. It just ends badly.Dan: Well, that was the promise of Cognito, right? And that is actually one of the reasons you should stick with Cognito if you have super-detailed requirements that are all about AWS and permissions to things inside AWS. Cognito has that tight integration. And I assume—I haven't looked at some of the other big cloud providers, but I assume that some of the other ones have that similar level of integration. So yeah, so that my answer there would be Cognito is the CIAM solution that AWS has, so that is what I would expect it to be able to handle, relatively smoothly.Corey: A question I have for you about the product itself is based on a frustration I originally had with Cognito, which is that once you're in there and you are using that for authentication and you have users, there's no way for me to get access to the credentials of my users. I can't really do an export in any traditional sense. Is that possible with FusionAuth?Dan: Absolutely. So, your data is your data. And because we're a self-hosted or SaaS solution, if you're running it self-hosted, obviously you have access to the password hashes in your database. If you are—Corey: The hashes, not the plaintext passwords to be explicitly clear on this. [laugh].Dan: Absolutely the hashes. And we have a number of guides that help you get hashes from other providers into ours. We have a written export guide ourselves, but it's in the database and the schema is public. You can go download our schema right now. And if—Corey: And I assume you've used an industry standard hashing algorithm for this?Dan: Yeah, we have a number of different options. You can bring your own actually, if you want, and we've had people bring their own options because they have either special needs or they have an older thing that's not as secure. And so, they still want their users to be able to log in, so they write a plugin and then they import the users' hashes, and then we transparently re-encrypt with a more modern one. The default for us is PDK.Corey: I assume you do the re-encryption at login time because there's no other way for you to get that.Dan: Exactly. Yeah yeah yeah—Corey: Yeah.Dan: —because that's the only time we see the password, right? Like we don't see it any other time. But we support Bcrypt and other modern algorithms. And it's entirely configurable; if you want to set a factor, which basically is how—Corey: I want to use MD5 because I'm still living in 2003.Dan: [laugh]. Please don't use MD5. Second takeaway: don't roll your own and don't use MD5. Yeah, so it's very tweakable, but we shipped with a secured default, basically.Corey: I just want to clarify as well why this is actively important. I don't think people quite understand that in many cases, picking an authentication provider is one of those lasting decisions where migrations take an awful lot of work. And they probably should. There should be no mechanism by which I can export the clear text passwords. If any authentication provider advertises or offers such a thing, don't use that one. I'm going to be very direct on that point.The downside to this is that if you are going to migrate from any other provider to any other provider, it has to happen either slowly as in, every time people log in, it'll check with the old system and then migrate that user to the new one, or you have to force password resets for your entire customer base. And the problem with that is I don't care what story you tell me. If I get an email from one of my vendors saying “You now have to reset your password because we're migrating to their auth thing,” or whatnot, there's no way around it, there's no messaging that solves this, people will think that you suffered a data breach that you are not disclosing. And that is a heavy, heavy lift. Another pattern I've seen is it for a period of three months or whatnot, depending on user base, you will wind up having the plug in there, and anyone who logs in after that point will, “Ohh you need to reset your password. And your password is expired. Click here to reset.” That tends to be a little bit better when it's not the proactive outreach announcement, but it's still a difficult lift and it adds—again—friction to the customer experience.Dan: Yep. And the third one—which you imply it—is you have access to your password hashes. They're hashed in a secure manner. And trust me, even though they're hashed securely, like, if you contact FusionAuth and say, “Hey, I want to move off FusionAuth,” we will arrange a way to get you your database in a secure manner, right? It's going to be encrypted, we're going to have a separate password that we communicate with you out-of-band because this is—even if it is hashed and salted and handled correctly, it's still very, very sensitive data because credentials are the keys to the kingdom.So, but those are the three options, right? The slow migration, which is operationally expensive, the requiring the user to reset their password, which is horribly expensive from a user interface perspective, right, and the customer service perspective, or export your password hashes. And we think that the third option is the least of the evils because guess what? It's your data, right? It's your user data. We will help you be careful with it, but you own it.Corey: I think that there's a lot of seriously important nuance to the whole world of authentication. And the fact that this is such a difficult area to even talk about with folks who are not deeply steeped in that ecosystem should be an indication alone that this is the sort of thing that you definitely want to outsource to a company that knows what the hell they're doing. And it's not like other areas of tech where you can basically stumble your way through something. It's like “Well, I'm going to write a Lambda to go ahead and post some nonsense on Twitter.” “Okay, are you good at programming?” “Not even slightly, but I am persistent and brute force is a viable strategy, so we're going to go with that one.” “Great. Okay, that's awesome.”But authentication is one of those areas where mistakes will show. The reputational impact of losing data goes from merely embarrassing to potentially life-ruining for folks. The most stressful job I've ever had from a data security position wasn't when I was dealing with money—because that's only money, which sounds like a weird thing to say—it was when I did a brief stint at Grindr where people weren't out. In some countries, users could have wound up in jail or have been killed if their sexuality became known. And that was the stuff that kept me up at night.Compared to that, “Okay, you got some credit card numbers with that. What the hell do I care about that, relatively speaking?” It's like, “Yeah, it's well, my credit card number was stolen.” “Yeah, but did you die, though?” “Oh, you had to make a phone call and reset some stuff.” And I'm not trivializing the importance of data security. Especially, like, if you're a bank, and you're listening to this, and you're terrified, yeah, that's not what I'm saying at all. I'm just saying there are worse things.Dan: Sure. Yeah. I mean, I think that, unfortunately, the pandemic showed us that we're living more and more of our lives online. And the identity online and making sure that safe and secure is just critical. And again, not just for your employees, although that's really important, too, but more of your customer interactions are going to be taking place online because it's scalable, because it makes people money, because it allows for capabilities that weren't previously there, and you have to take that seriously. So, take care of your users' data. Please, please do that.Corey: And one of the best ways you can do that is by not touching the things that are commoditized in your effort to apply differentiation. That's why I will never again write my own auth system, with a couple of asterisks next to it because some of what I do is objectively horrifying, intentionally so. But if I care about the authentication piece, I have the good sense to pay someone else to do it for me.Dan: From personal experience, you mentioned at the beginning that we go back aways. I remember when I first discovered RDS, and I thought, “Oh, my God. I can outsource all this scut work, all of the database backups, all of the upgrades, all of the availability checking, right? Like, I can outsource this to somebody else who will take this off my plate.” And I was so thankful.And I don't—outside of, again, with some asterisks, right, there are places where I could consider running a database, but they're very few and far between—I feel like auth has entered that category. There are great providers like FusionAuth out there that are happy to take this off your plate and let you move forward. And in some ways, I'm not really sure which is more dangerous; like, not running a database properly or not running an auth system properly. They both give me shivers and I would hate to [laugh] hate to be forced to choose. But they're comparable levels of risk, so I a hundred percent agree, Corey.Corey: Dan, I really want to thank you for taking so much time to talk to me about your view of the world. If people want to learn more because you're not in their inboxes responding to newsletters every week, where's the best place to find you?Dan: Sure, you can find more about me at Twitter. I'm @mooreds, M-O-O-R-E-D-S. And you can learn more about FusionAuth and download it for free at fusionauth.io.Corey: And we will put links to all of that in the show notes. I really want to thank you again for just being so generous with your time. It's deeply appreciated.Dan: Corey, thank you so much for having me.Corey: Dan Moore, Head of DevRel at FusionAuth. I'm Cloud Economist Corey Quinn. If you've enjoyed this podcast, please leave a five-star review on your podcast platform of choice, whereas if you've hated this podcast, please leave a five-star review on your podcast platform of choice, along with an angry, insulting comment that will be attributed to someone else because they screwed up by rolling their own authentication.Corey: If your AWS bill keeps rising and your blood pressure is doing the same, then you need The Duckbill Group. We help companies fix their AWS bill by making it smaller and less horrifying. The Duckbill Group works for you, not AWS. We tailor recommendations to your business and we get to the point. Visit duckbillgroup.com to get started.Announcer: This has been a HumblePod production. Stay humble.
Joining us on this episode is Alain Meier, Head of Identity at Plaid and Former CEO of Cognito, Cognito was recently acquired by Plaid in January of 2022. Plaid recently announced two new identity products at their forum held on May 19th. On this episode, Alain talks about some of the innovative trends in digital identity and how they will influence fintech today and in the future. And of course, we talk a bit about cloud and its role in their product development. Learn more about Plaid (https://plaid.com/) You can also learn more about Fintechs and Startups on AWS (https://aws.amazon.com/startups/ or https://aws.amazon.com/startups/FinTech/)
How do you verify someone's identity online? Alain has spent the past decade problem-solving in all things digital identity. He was a founding member of the Stanford Bitcoin Group and went on to start identity verification company Cognito, which was acquired by Plaid. We cover how identity is shifting as we move toward web3, why the DMV is central to verification in the US, and how the globalization of fintech increases the risk of identity fraud.
This week we discussed what it's like for New Players in Destiny 2, the difficulty of Grand Master Nightfalls and the idea of a Raid Rotator playlist with our guest Tiddlywinks. Cognito was in recovery so just the three of us but a very fun episode, I hope you enjoy. You can find Tiddle here: Twitch: https://www.twitch.tv/tiddly Twitter - https://twitter.com/thetiddlywinksM00chTV Travis Northup Twitter - https://twitter.com/TieGuyTravis Ebontis Twitter: https://twitter.com/Ebontis Twitch: https://www.twitch.tv/ebontis Youtube: https://www.youtube.com/channel/Ebontis LordCognito Twitter: https://twitter.com/LordCognito Youtube: https://www.youtube.com/channel/UCYiUhEbYWiuwRuWXzKZMBxQ You can support The Last Word Podcast right here https://anchor.fm/ebontis/support --- Send in a voice message: https://anchor.fm/ebontis/message Support this podcast: https://anchor.fm/ebontis/support
San Felipe 250 Recap with @21robmac @jlcognito @cmsourapas22 @evan_weller_racing @kaden_wells @emmaecornwell @wayne_matlock @caydenmacc & @desert_squadron Trauma Kit Giveaway winner @ptrmotorsportsSupport the show (http://www.thedirtlifeshow.com)
Identity verification beyond a regulatory mandate? Cognito's CEO Alain Meier joins the State of Identity host Cameron D'Ambrosi to dive into why industries beyond financial services are now in the market for identity verification. They also unpack the impact of synthetic identity fraud across verticals, and how platforms find the balance when building their onboarding processes.
In this month's Investing in Identity series, we break down the latest industry trends including: Movers & Shakers: API-first passwordless startup Stytch, raises $90MM at a $1B valuation and Merit snags $50MM Series B to expand digital credentials platform M&A Activity:Digital fraud prevention startup Sift acquires Keyless, a passwordless multi-factor authentication service provider and fintech firm Plaid has scooped up Cognito, identity verification and compliance company Musings of the Month:Twilio and Boku Mobile Identity share a common goal and come together to offer Secure Onboarding. What's next with identity verification and intelligence?
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