Podcasts about pay per click marketing

In this episode, Mary Sullivan, co-founder of Sweet but Fearless, talks with IIana Wechsler, Founder of Teach Traffic and Pay Per Click Marketing expert about her transition from the corporate world to forging her path as an entrepreneur. She dives into her journey of resilience and grit, sharing hard-won insights on creating opportunities where luck can find you and developing the courage to overcome self-doubt. From building multiple income streams to pushing through fears and embracing new challenges, she shares her blueprint for success and offers valuable tips. Ilana Wechsler is a Pay Per Click (PPC) Marketing Professional with over 15 years' experience in Information Technology working for many large international corporations. She started her career as a Data Analyst and transitioned to becoming a full-fledged PPC expert. She has worked at many of the global financial institutions but switched when she finally gave in to her passion for PPC, IT, and entrepreneurship. If you found this episode inspiring, please subscribe, like, and leave a comment.   MORE ABOUT ILANA WECHSLER LinkedIn: Ilana Wechsler Website: Teach Traffic YouTube: Teach TrafficInstagram: teachtraffic1   ABOUT SWEET BUT FEARLESS: Website - Sweet but Fearless LinkedIn - Sweet but Fearless

Was suchen wir Menschen am meisten? Genau, die Zugehörigkeit zu einer Gemeinschaft! Und wie du das am besten umsetzt und für dein Business zum Vorteil nutzt, erfährst du in dieser Folge mit Calvin Hollywood

Premium Members, click here to access this interview in the premium area. Ilana Wechsler of www.teachtraffic.com is a Former Data Analyst turned Pay Per Click (PPC) expert. Almost ten years ago, she founded Green Arrow Digital — a digital agency specialising in Pay Per Click Marketing for businesses. Following the success of her [...] The post 513: Ilana Wechsler – Google Ads for photographers like you've never heard before appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

When someone searches for your type of service business, what ad do you show them? What landing page does that ad bring you to? Are you keeping the user's attention on your website?    These are all important questions to keep in mind when evaluating the quality of your advertising (or advertising agency). If you want to learn more about how to ensure your ads and landing pages are converting leads into paying customers (for life), this week's guest is here to make it all make sense…   Forrest Perry is the Owner of Forrest Perry Digital Marketing where he does pay per click marketing for 80 home service companies, from HVAC and plumbing to electrical and garage doors. Over the last 10 years, Forrest has crafted a unique pay per click strategy that delivers 4x the industry standard return on investment.    Join us as we talk with Forrest about the basics of working with a marketing agency and using pay per click marketing to gain more customers for your home service business.   In this episode, we discuss: How to outperform the average landing page conversion rates in your industry. How to know your marketing agency is or isn't performing well. What is pay per click advertising and how does it benefit service businesses? Advice on how to better leverage the work your marketing agency is doing.   Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months), and UpFrog (visit their website). Learn more about Forrest Perry Digital Marketing Join the Service Business Mastery Facebook group   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guest: Forrest Perry is the Owner of Forrest Perry Digital Marketing, a pay per click marketing agency that works with 80 home service businesses to increase their efficiency, ROI, customer lifetime value, and much more.   Visit his website: https://forrestperry.com Connect with Forrest on LinkedIn: https://www.linkedin.com/in/forrestperry  Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.     Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player.

A wise man once said, “until you make a sale, you are not in business.” In our business we can't sell until we buy and in order to get buyers we have to do some selling. One of the best ways to generate leads for your real estate business is about to rise up and tap you on the shoulder. Dan Barrett is joining us in a moment. He is Head Nerd at AdWords Nerds, the world's largest Google Partner agency working only with real estate investors. He's managed over 5 million dollars a year in client ad spend, found hundreds of real estate deals online for his clients, and been behind extensive industry experimentation and original research. He's worked with investors and companies like Joe McCall, Alex Joungblood, Tom Krol, 1-800-Fair-Offer, Investor Carrot, and more. Dan also runs the Search. Click. Convert Bootcamp and the exclusive REI Marketing Mastery program, intensive online workshops where he personally helps a small group of investors automate their lead acquisition and dominate their local markets online. He's the voice behind the REI Marketing Nerds podcast - over 150 episodes strong with a 5-star rating on Apple Podcasts - and the AdWords Nerds YouTube Channel. You can find out more about him at AdWordsNerds.com

Adam Arkfeld is the CEO of Prevail Legal Marketing, a pay-per-click legal marketing agency with a very different approach to the process of PPC marketing. Under their model, they take on all of the risks and only make money based on the ad's performance. Their 10-step marketing plan for attorney marketing is spot on and is going to work for many people. He talks about using marketing to scale your business, how to analyze the success of your marketing campaigns, and the process you'll go through as you work with someone on your marketing. Resources: https://www.growwithprevail.com/ (growwithprevail.com) LinkedIn: https://www.linkedin.com/in/adamarkfeld (linkedin.com/in/adamarkfeld) If you've enjoyed the podcast, http://getpodcast.reviews/id/1086406592 (please head to Apple Podcasts and leave a rating & review for the show)! It only takes a moment, and really helps me to reach new listeners. You can also http://www.thelawentrepreneur.com (head to the website at TheLawEntrepreneur.com) for more information on the podcast and my legal services. -- Thank you to our sponsors! https://confirm.spotlightbranding.com/tle/ (Spotlight Branding) - A legal marketing company that works with solo and small law firms to increase referrals. Go to https://confirm.spotlightbranding.com/tle/ (spotlightbranding.com/TLE) for a better way to market your law practice. http://callruby.com/lawentrepreneur (Ruby Receptionist) - Virtual receptionist & live call services that will help you grow your office (and save money), one call at a time - to learn more, go to http://callruby.com/lawentrepreneur (callruby.com/lawentrepreneur) or call 844.895.7829 https://www.marketcircle.com/ (Daylite) - The all-in-one contact relationship manager. If you're feeling like it's time to upgrade from spreadsheets to a CRM, visit https://www.marketcircle.com/ (marketcircle.com) and get your first month free when you mention Law Entrepreneur. The Law Entrepreneur is a production of http://crate.media (Crate Media)

This is the 6th episode in a guided series discussing pay per click management, including best practices, issues to avoid and how to pick a great PPC management agency for managing your website's online marketing spend.  In this 6th episode, we cover some of the final aspects of our PPC marketing guide.  Connect with us:  https://ppc.co/ // https://seo.co/ // https://link.build/ // https://dev.co/ 

Here we continue our ultimate guide to PPC marketing and pay per click management. In this episode, we further explore the areas and expertise required to optimize and properly manage your PPC marketing campaigns.  For more information about PPC marketing and Pay Per Click management services, please visit PPC.co.  Connect with Us:  SEO.co // DEV.co // Link.Build

On this episode of the show, I'm joined by my good friend Kirk Williams, aka PPCKirk - widely renowned PPC Expert, Conference Speaker, and more recently - book author! We talk all about his journey into the industry, successes and failures, useful marketing tips, and he gives us the lowdown on his recently published book: "Ponderings of a PPC Professional: A Collection of Philosophical, Yet Practical, Observations to Help You Win at Pay-Per-Click Marketing." Kirk also provides his thoughts on which area of Google Ads he would gladly give up, in order to get full search term visibility back - this is definitely an episode you do not want to miss! Kirk is the owner of ZATO, his micro-agency focused solely on Paid Search Advertising, and has been working in Digital Marketing since 2009. He has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero the past 5 years, and is known for his Ecommerce PPC articles across various industry publications. Pre-COVID, he was an international conference speaker presenting on all things Paid Search (especially Shopping Ads) around the world but now sticks to podcasts and online conferences to share his latest tips on Google Shopping Ads. Kirk currently resides in Billings, MT with his wife, 5 children (+1 on the way), Trek bikes, Taylor guitar, books, and little sleep. As always, please tell a friend to tell a friend, like, rate, and subscribe to the podcast! Kirk's Twitter: https://twitter.com/PPCKirk ZATO Marketing: https://zatomarketing.com/ More about the book: https://zatomarketing.com/ppc-marketing-book/ Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/

Hi, Everyone! Welcome to Pave The Way!    Today, we will have a masterclass on Pay-Per-Click Marketing with Tim Oppelt.   In this episode, we will talk about: How did he get into online marketing? What are the nuts and bolts on PPC or Pay-Per-Click Marketing? How to do Pay-Per-Click Marketing and Google Advertising? How does PPC give the best quality leads? To contact Tim: wholesalingppc.com   or text him at 302-648-2890   Greg's Course: GetGregsCourse.com  

Hi, Everyone! Welcome to Pave The Way!    Today, we will have a masterclass on Pay-Per-Click Marketing with Tim Oppelt.   In this episode, we will talk about: How did he get into online marketing? What are the nuts and bolts on PPC or Pay-Per-Click Marketing? How to do Pay-Per-Click Marketing and Google Advertising? How does PPC give the best quality leads? To contact Tim: wholesalingppc.com   or text him at 302-648-2890   Greg's Course: GetGregsCourse.com  

Bill Hauser is the author of PPC for Lawyers (Not Dummies) and the CEO and President of the SMB Team, a Philadelphia-based law firm marketing agency. Bill's agency specializes in unique marketing solutions for small law firms, including paid search campaigns and social media advertising. Under his leadership, the SMB Team has seen 300% year-over-year growth for two consecutive years, and it currently manages over eight figures of annual ad spend. Bill is also the host of the SMB Team's Lawyer Marketing Lab Podcast. In this episode… How do you implement successful and profitable PPC (Pay-Per-Click) campaigns into your personal injury law firm marketing strategy? According to paid advertising expert Bill Hauser, you shouldn't even be spending money on Google Ads if your law firm's monthly revenue isn't within a specific range. However, if your firm does qualify for PPC marketing, you should be using Bill's WAM (Word Alignment Marketing) method to maximize your ad spend.With the WAM method, you determine how your potential legal clients are searching for lawyers, then align these words and search terms with your ad messaging. This will help you craft a unique selling proposition that successfully attracts and converts clients. So how can you start taking advantage of the WAM method and PPC marketing at your law firm? Listen to this episode of The Rankings Podcast as host Chris Dreyer interviews Bill Hauser, CEO of the SMB Team, about what it takes to run a successful pay-per-click advertising campaign for your personal injury practice. Tune in as Bill discusses how to optimize and monetize your Google Ads, the metrics to gauge your PPC marketing success, and why you should be using his keyword alignment method. 

The Foremost Media Marketing Chat Podcast is going unfiltered. Ready, set, action. Staying relevant, today we’re talking through some COVID marketing strategies. Questions like: Are you open? Do I need a mask? Are hours the same? Can I call? These are the new normal these days and having your content updated can make or break your business. Are your potential customers getting the right information? [02:23] Talking about what you’re doing for COVID can actually help you get to the top of search results [05:44] Marketing and advertising spend during a pandemic [07:10] Resources Mentioned: * Google My Business (https://www.google.com/business/) * The Benefits of Pay-Per-Click Marketing (https://www.foremostmedia.com/resources/blog/posts/the-benefits-of-pay-per-click-marketing) * COVID Marketing Guide (https://www.foremostmedia.com/resources/blog/posts/covid-19-marketing-guide-60-second-hacks-to-grow-your-business) Find more marketing insights and show notes at ForemostMedia.com (https://www.foremostmedia.com/resources/blog/posts?category=foremost-podcast)

Last time we had Mark on the podcast, we discussed the preliminary data around how the social effects of social distancing and mandatory business practice modifications have impacted digital marketing for advertisers. That episode was released about a month ago as we were navigating the first few weeks of the majority of the effects of the pandemic worldwide. In the episode, we discussed how search trends and patterns are shifting, some options for small business assistance from the government, and the data around how the mandated changes have impacted the PPC results for multiple industries.This week, we have more information—including more data—about how the long-term effects of COVID-19 are playing out for a variety of advertisers. With strong signals of a rebound in the PPC results for advertisers in many industries, this episode discusses the options advertisers have for reading their own data and working towards reactivating their accounts for continued success.  

Let’s get right to it: Ad copy is arguably the most important aspect of your search marketing campaigns. Often the most visible component of an ad, the copy is the hook, line, and sinker to reel in your target audience. While many other aspects we discuss are also very important in the success of your campaigns, ad copy is how people will experience your company and how you will encourage those clicks.In this episode, I interview Customer Success Program Manager Jeff Stevens on how to effectively write ad copy that inspires clicks for any industry.Throughout the episode, we discuss:  - How to approach writing compelling ad copy.  - How to meet Google’s set of conditions for a high quality score.  - How to organize your headlines and descriptions.  - Different formats and extensions to utilize.  - How to use keywords for relevancy and extensions.  - And more!An important note about the episode: This interview with Jeff was recorded before we’ve felt the majority of the effects of the coronavirus pandemic. These insights are mainly focused on tactics available within the traditional marketing landscape, so some options will not be available to you or your business at the moment. Regardless, these insights to writing ad copy will benefit you in adjusting existing copy and for writing new ads.

A couple of weeks ago, we broke down how the Google Ads auction works, including how Google’s algorithm chooses which ad to show, how to best optimize, how budgets are spent, and which metrics are the most vital to track. This week, we tackle another extremely popular social media platform for advertisers, Facebook and Instagram.For this episode, WordStream’s Manager of Paid Search Scott Mesite and I talk through how the Facebook ad auction works to better understand how best to set up campaigns, structure accounts, set budgets, and optimize your ads to be successful on the platform.Throughout the episode, you’ll learn:    - Which factors determine whether your ads show for a user.  - Some of the targeting options available for advertisers.  - Which metrics are most important to track.  - How Facebook determines how much money you’ll spend on a campaign.  - The major differences between advertising on search versus advertising on social media.We’ll cover all this and more. With this episode, we’re back into discussing more in-depth marketing tactics with this episode, so make sure to let us know if you have any follow-up questions or suggestions for more topics!You can find this week’s episode on Apple Podcasts and Spotify, as well as your favorite podcast app. Also, don’t forget to watch new episodes on our YouTube channel, and follow the podcast’s Twitter account for episode releases, ask the hosts questions and join in on the conversation.About the podcastThe Goal Talk podcast is all about giving small business owners and marketers the information they need to succeed. From advertising tactics that help you personalize your message for your customers to management styles that will help your employees perform at their full potential and feel satisfied in their role, we’re sharing valuable takeaways to help you and your business flourish by interviewing the experts and sharing their insights. Listen here.

Digital marketing truly does encompass so many different tactics and campaign types that it would be its own podcast in and of itself (and maybe we’ll dive deeper in subsequent seasons!) In this episode, we’re talking about digital advertising on platforms like Google, Facebook & Instagram, and Bing.The landscape of PPC is vast and ever-changing, but it’s not inaccessible. Want to get more people exposed to your business and bring in valuable leads? It’s time to start spending on digital marketing campaigns.In this week’s episode with Holly Niemiec, digital advertising account manager on WordStream’s Managed Services team, we cover the basics of advertising online such as:    - Some need-to-know statistics of PPC.    - What PPC entails.    - Which platforms are most crucial for advertising.    - What budgets are necessary to get started.    - How to set up your first campaigns for success.    - & more!

In this episode we explore the power of pay per click advertising, with a particular focus on Google Ads.

Willkommen zu Unternehmerwissen in 15 Minuten. Das ist Folge 269 mit Europas erfolgreichstem Vertriebstrainer Dirk Kreuter. Mein Name ist Rayk Hahne, Profisportler und Unternehmensberater. Jede Woche bekommst Du eine sofort anwendbare Trainingseinheit, damit Du als Unternehmer noch besser wirst. Danke, dass Du Die Zeit mit mir verbringst. Lass uns mit dem Training beginnen.  Wenn Dir die Folge gefällt teile Sie mit Deinen Freunden unter dem Link raykhahne.de/269. In der heutigen Folge geht es um modernen Vertrieb. Welche 3 wichtigen Punkte kannst Du Dir aus dem heutigen Training mitnehmen? Warum Partnerschaften zu Ende gehen. Wie ein Feindbild Dich erfolgreich machen kann. Was moderner Vertrieb bedeutet. Lass mich wissen wie Du die Folge fandest, teile sie gern mit Deinen Freunden, der Link ist raykhahne.de/269 oder verlinke mich @raykhahne. Verrate mir wie Du über das Thema denkst und wenn Du mehr darüber erfahren möchtest, sag mir Bescheid, denn ich bin hier, um Dich maximal zu unterstützen. Bevor wir gleich mit der Folge starten, habe ich noch eine Empfehlung für Dich. Der Partner dieser Folge ist Webinaris. Als Unternehmer ist es Deine ständige Aufgabe neue Wachstumschancen für Dein Unternehmen zu finden. Hier ist wohl eine der Wichtigsten der letzten Jahre. Hast Du Dir auch immer gewünscht die klonen zu können, um Dein Wissen und Deine Erfahrung mehr Kunden zugänglich zu machen? Insbesondere beim Gewinnen von Neukunden? Webinaris macht genau das möglich. Gemütlich aus dem Büro heraus nimmst Du eine Kundenpräsentation auf und Webniaris macht den Rest für Dich. Automatisierte Kundenpräsentationen zu den Wunschterminen an denen Deine potentiellen Neukunden können. Du hast nur einmal Aufwand und ewigen Ertrag. Wir haben es selbst getetest und herausragende Ergebnisse erzielt. Nutze die Chance Deine Neukundengewinnung zu automatisieren. Gehe auf webinaris.de und nutzen bei der Paketbuchung den Code „rayk“ . Damit kannst Du Webinaris exklusiv für 30 Tage für nur 2,90€ testen. Also schnell auf webinaris.de und den Code „rayk“ nutzen um gleich zu starten. Rayk: Willkommen Dirk Kreuter. Bist Du ready für die heutige Trainingseinheit? Gast: Ready und gespannt auf deine Fragen  Rayk: Lass uns gleich starten! - Was sind die drei wichtigsten Dinge die unsere Zuhörer über Dich wissen sollten? Gast: - 1. Ich bin aktuell der erfolgreichste und bekannteste Verkaufstrainer in Europa - 2. Ich war 9 Jahre lang Handelsvertreter und habe Vertrieb von der Pieke auf gelernt - 3. Ich bin das Zweite Mal glücklich verheiratet und lebe in Dubai auf der Palme Rayk: Was ist Deine spezielle Expertise? Was gibst Du den Menschen weiter? Gast: Ich mache die Menschen zu besseren Verkäufern. Wir alle sind Verkäufer. Egal ob wir ein Produkt oder eine Dienstleistung anbieten, Mitarbeiter oder einen Job suchen, oder jemanden von etwas überzeugen wollen. Wir verkaufen uns jeden Tag. Ich bringe Menschen diese zielgerichtete Kommunikation bei. Das mache ich über den Podcast, Youtube, Bücher die ich geschrieben habe, Onlinekurse und Seminare. Das bekannteste Format ist hier die Vertriebsoffensive mit 40.000 Anmeldungen im letzten Jahr.  Rayk: Was war beruflich Deine Weltmeisterschaft? Was war Deine größte Herausforderung und wie hast Du diese überwunden? Gast: Kurz zur Weltmeisterschaft. im letzten Jahr haben wir das größte Verkaufstraining organisiert, das je durchgeführt wurde und sind damit auch im Guiness Buch der Rekorde. Nun zur Frage. 2011/2012 habe ich mich mit den falschen Partnern zusammen getan. Wir hatten viel mit Neid und Missgunst zu tun, Absprachen wurden nicht eingehalten und anders gedeutet. Das hat sich dann natürlich ausgewirkt. Für mich war es so, dass ich damit ein Feindbild entwickelt habe, nämliche diese beiden die dann zu meinen Wettbewerbern geworden sind. Das hat bei meinen Mitarbeitern und auch bei mir eine unglaubliche Energie freigesetzt. Es hat weh getan, aber ich wäre wirtschaftlich nicht da wo ich jetzt bin wenn das nicht geschehen wäre.  Rayk: Was war dein wesentliches Werkzeug das wir kennen sollten und vielleicht noch nicht kennen? Gast: Das ist PPC, Pay Per Click Marketing. Du zahlst immer dann, wenn jemand da drauf klickt. Das sind Anzeigen bei Google, Facebook, Instagram und YouTube. Du erreichst heute jeden über eine dieser Plattformen. Wenn du weißt wie es geht kannst du aus einem Euro Fünfzig machen. Mache das aber mit einem Profi.  Rayk: Funktioniert das in jeder Branche? Gast: Hat dein Kunde eine dieser 4 Apps auf seinem Smartphone, dann erreichst du ihn. Selbst wenn die Person selbst kein Smartphone hat erreichst du sie über das Umfeld wie Frau, Kinder usw. Ja, es funktioniert bei jedem Menschen. Rayk: Kannst du uns da  einen ersten Schritt an die Hand geben? Gast: Das Spannende ist, dass du nichts an Socialmedia oder Website haben musst. Zum Beispiel ein Anwalt. Es gibt einen Anwalt in der Nähe von Köln, der sich auf Sammelklagen spezialisiert hat. Der macht kurze Videos zu interessanten Themen wie Abfindungen, Leasingwagen zurück bekommen oder zum Abgasskandal bei VW und sendet die über Instagram. So sammelt er bis zu 3000 Mandate ausschließlich online ein. Wichtige als eine Website und Co ist die richtige Idee und die richtigen Partner an deiner Seite die das umsetzen.  Rayk: Kannst Du der Unternehmerwissen-Community kurz die 3 Schritte darstellen, mit denen Du das umsetzen würdest? Gast: Mache nichts selber, sondern suche dir die richtigen Partner wie eine Agentur die echte Ergebnisse nachweisen können Auch ohne Idee kannst du anfragen und dir von 3-5 Agenturen Präsentationen geben lassen  Allein daraus lernst du extrem viel. Dann investiere in PPC   Rayk: Grandios. Lass uns das Interview mit Deinem Spezial-Tipp für die Unternehmerwissen-Community beenden, dem besten Weg mit Dir in Kontakt zu treten und dann verabschieden wir uns. Gast: Wer gerne Podcast hört sollte einmal in den Dirk Kreuter Vertriebsoffensive Podcast mit über 300 Folgen und fast 10 Millionen Downloads rein hören. Wer lieber etwas sehen möchte kann bei YouTube aus über 650 Videos wählen. Ansonsten komme zur Vertriebsoffensive https://www.vertriebsoffensive.de/ und hebe deinen Vertrieb auf das nächste Level. Rayk: Vielen Dank das Du Deine Erfahrungen und Dein Wissen mit uns geteilt hast. Gast: Vielen Dank für die Einladung die Shownotes zu dieser Folge findest Du unter raykhahne.de/269 alle Links habe ich Dir dort aufbereitet und Du kannst die Inhalte der Folge noch einmal nachlesen Wenn Du als Unternehmer endlich weniger Arbeiten möchtest, dann gehe auf unternehmerfreiheit.online. Einem ausgewählten Kreis werde ich bald zeigen, wie es möglich ist, mit mehreren Unternehmen gleichzeitig weniger als 30 Stunden die Woche zu arbeiten. unternehmerfreiheit.online 3 Sachen zum Ende Abonniere den Podcast unter raykhahne.de/podcast Wenn Du noch mehr erfahren möchtest besuche mich auf Facebook und Instagram Bitte bewerte meinen Podcast bei iTunes Danke, dass Du die Zeit mit mir verbracht hast. Das Training ist vorbei, jetzt liegt es an Dir. Viel Spaß mit der Umsetzung.

Sven Hansen ist Performance Marketing Spezialist. Das heißt er betreibt Pay Per Click Marketing bei Facebook, Google AdWords und Co. Zudem hat er mittlerweile an über 55 Produkt Launches mitgewirkt. Auch als Affiliate ist er überaus erfolgreich. Als Super Affiliate ist Sven bei vielen Vendoren (Produkt Anbietern) der Top Affiliate. Den Großteil seiner Affiliate Projekte betreibt er zusammen mit seinem Geschäftspartner Tommy Seewald. Angesprochene Bücher von Sven: Tim Ferris: Die 4 Stunden Woche Tony Robbins: Power Prinzip Wenn dir dieses Format gefällt, lass mir eine positive Bewertung da und schreibe mir gerne Podcast-Ideen unter: office@stevenmaindl.com Jetzt exklusiv und KOSTENLOS testen + Bonus: https://www.maindl.co/lp/buch-club-bonus/

Want to know what’s working RIGHT NOW for care providers using pay-per-click marketing? In this episode, featuring Tobi Alli Usman, you will discover: What is “intent marketing”, particularly Pay-Per-Click (PPC) marketing using Google and other search engines for care homes and care operators. Why, in all likelihood, you are under-utilising PPC marketing. What’s working RIGHT NOW in the PPC world. For example, imagine a a son or daughter that lives in London, but their parent who needs a care home lives in Birmingham. How can you target that London person who’s looking for a care home in Birmingham? What keywords to use – words which suggest someone might be looking for a care home – for example, care or nusing homes in a particular area. The basics of Google “text ads” to drive traffic to your care home website How Tobi uses a “recording suite” to find out EXACTLY where once someone goes to your care home website after clicking on an ad, this enables you to monitor what happens afterwards e.g.how many of those visits turn into a phone call, an e-mail, a form submission, or a live chat lead. How the recording suite enables you to listen to any telephone calls made, for training purposes. How you can investigate which keywords are responsible for generating the leads, and which do not. This will help you understand what 20% of the keywords are responsible for 80% of leads How and why different keywords work for different homes in different areas Why different regions have different costs per click How you can calculate the average cost per click, BEFORE setting up a PPC campaign . e.g. if an average cost per click was £2, if you want to get a minimum of 10 clicks to your care home site this will equal £20 a day. How one care provider, using Google and Bing ads, a 24-hour live chat and re-marketing strategy secured a 350% revenue growth week-on-week. Why your care operator MUST consider using Bing, as much as Google. For example, most people using Bing are ageed between 40 and 50 which, for care home leads, is a prime audience to target and, at the moment, Bing is about a third of the price of Google. The reasons why care homes must use Live Chat more than other business sectors. How care providers can use real human live-chat 24-/7 representatives - real human beings, not bots! Why, for PPC, your landing page is VITAL in pushing up conversion rates i.e. increasing occupancy faster. E.g. the core USP for the care home, and relevant information about the home, and “trust-builders” such as testimonials from families, awards, staff training Why your care home website must have “lead triggers” e.g. brochure requests and the 24-hour live chat          

We highlight Stocks that are geared to ramp up. Positivestocks.com platform is primarily used to: (1) create and distribute audio/video based content related to a particular private or public company or an industry in which a company conducts business; (2) append interview-related and other rich media content to traditional press releases; and (3) for registered investment professionals only, to add interview-based audio & video content to financial research. Positivestocks.com content is distributed to 1M individuals online and over 60,000 financial professionals, including North American and international buy-side analysts, investment research professionals and portfolio managers. Positive Stocks specializes in covering Small Cap Stocks & providing Small Cap Investor Awareness Programs. Positive Stocks also offers investing tools to help investors make informed decisions about the small cap stocks they are interested in. Follow Positive Stocks for investment news, expert views, insights & commentary. Positive Stocks is a capital market services & financial communications firm based out of San Diego with a proven track record of positively identifying and launching quick-coverage of highly potential small cap & mid cap stocks at an early stage. Meet the CEO's of some of the most ambitious small cap public companies and influencers within and around the industry.https://www.positivestocks.comhttps://open.spotify.com/show/6Gsx4MKcPMC47VAk1u83iO?si=FQt9WEEXTmWPtQQYgt_SFQhttps://itunes.apple.com/us/podcast/positive-stocks/id1164299957?mt=2https://www.spreaker.com/show/1986658/episodes/feedhttps://player.fm/series/positive-stockshttps://www.iheart.com/podcast/53-podcast-positive-phil-show-27859221/https://positivestocks.com/www.positivestocks.comhttp://www.positivephil.com/http://positivestocks.com/https://positivestocks.com/investor-relations/https://www.twitter.com/positivestockshttps://www.facebook.com/positivestocks

Try Opteo free for 6 weeks - https://opteo.com/psp Get a custom proposal from Directive Consulting - https://directiveconsulting.com/Our Patreon Show - https://www.patreon.com/paidsearchpodcastOh yes! Welcome back to the number 1 podcast about Google Ads! This week we kick off the show with a question about landing pages versus business websites and whether or not business websites get more quality score credit than new landing page domains. And then we get into how to do "spring cleaning" on your Google Ads account and the kinds of problems you can avoid with regular spring cleaning. Enjoy!Thanks for sharing and leaving us a review or rating on iTunes! We're rapidly climbing the charts!First 100 PSP Episodes available - https://paidsearchpodcast.com/archive/PSP Insider For PPC Professionals - https://paidsearchpodcast.com/insider/Ask us a question - https://paidsearchpodcast.com/contact-us/Support the show (https://www.patreon.com/paidsearchpodcast)

The prospect of marketing your business can be overwhelming at times, but it doesn’t have to be. Our guest today, Alex Membrillo lends his expertise and clears up the difference between digital marketing, social marketing, and pay per click advertising. Alex is the award-winning CEO of Cardinal Digital Marketing, an agency focused on helping companies grow and expand their business to new markets. https://www.myasbn.com/small-business/marketing/difference-digital-marketing-social-marketing-pay-per-click-advertising-alex-membrillo-cardinal-digital-marketing/

In this episode we're largely talking about how AI is changing paid search advertising. Initially we touch on a couple of news stories: - 2:00 How Amazon advertising is on the increase - 6:25 Google Ads have launched a new click-to-message feature. Main section: - 11:54 How AI is changing paid search advertising About this episode's guests: Purna Virji is a Keynote Speaker and was ranked by PPC Hero in 2016 as the #1 Most Influential PPC expert in the world. Senior Manager of Global Engagement at Microsoft. Columnist for Search Engine Land and Moz. International keynote speaker at conferences such as The Next Web, AdWeek, and INBOUND. Matthew Macchia is the CEO of AdFury, a company focused on simplifying the dazzlingly complex world of Pay-Per-Click Marketing. The pay-per-click world continues to struggle to compete in an arena where the cards are stacked against them. AdFury is a way to level the playing field and give your business a competitive advantage in your online marketing.

Ryan Daniel Moran was a preacher-in-training turned entrepreneur. He moved to Austin with little to nothing to his him name, and launched Amazon businesses that he eventually sold for over 8 figures. Ryan did us all a solid – really – by documenting and sharing his journey. The Freedom Fast Lane Podcast helps entrepreneurs at every stage of their business, from startup to exit. In this interview, Ryan shares his top three “mistakes”, or as discussed, things he wishes he did differently as he looks back. He openly shares his story and journey, in the hopes that other entrepreneurs do things to maximize the value of their business (and life). Through Ryan's conference, Capitalism.com, he helps bring like minded entrepreneurs and experts in the ecommerce space together to build brands and businesses that last. While he may be a preacher-school-dropout, Ryan still has a way of delivering the goods when it comes to advocating doing the right thing…so good things follow. Episode Highlights: [1:25] Who is Ryan Daniel Moran? [4:38] Is it better to buy or build? [6:43] Ryan thinks we're in a “seller's market” [8:05] What are Ryan's “mistakes” and what would he do differently. [11:30] Does it matter if you like your buyer? Does likability matter? [13:52] The likable buyer story…who won out over an all cash buyer. [15:12] Mistake # 1 – playing the short term. [17:25] Mistake #2 – telling people what to do and diminishing their talent. [18:51] Ryan shares his staffing team numbers. Inhouse and remote. [20:06] Mistake #3 – Ryan wishes he spent more money on advertising, customer acquisition, and brand building. [22:51] Why is a 100% Amazon business worth less than a Shopify store? [24:00] What channels would Ryan expand to – beyond Amazon.com [25:30] The first “nut you have to crack” [27:02] Ryan disagrees with Joe! [30:40] Brands last, product businesses don't. [31:06] Should you be thinking about a possible exit at all times? [33:05] What gives Ryan the “goosies”. Ok…he didn't say goosies, that was JLo. [33:58] Know what you will do with your money before you sell! [36:10] Should you plan your next brand before you sell, or stay focused? [39:29] How do you get more Ryan Daniel Moran Transcription: Mark: So if I could go back in time I would do a number of things different than I did in my entrepreneurial past especially before I sold my first company. And I have told you the story before that when I sold my first company I sold it for $165,000 only to find out that a year later the same person who bought the company got an offer for 350,000 without changing anything about the business at all. So … and there's a lot of regrets I have by not going back in time obviously I think anybody would like to have that ability. Joe: I'm glad it's that instead of saying you're bringing me on as a business partner. Mark: Well, you're here so I can't … I might not say that to your face. Only when you're on vacation and I have somebody else filling in as guest host. Joe: Well, Jason doesn't listen to the podcast, let's talk about him. Mark: Right. Exactly. Joe: Conversation … no regrets there. Yes and Daniel Ryan Moran was our guest and he talked about some of the regrets or as we called the mistakes because that's how he learns in life as many of us do by making mistakes and in trying not to make them over again. Fascinating … fascinating yes they're our podcast today Mark. I don't know if you recall … if you were there for his presentation at Smart Record over the last summer in Austin but he got up on stage and he spoke for 60 minutes with no script, no PowerPoint presentation and everybody was captivated. And the information that he has in it … volume of entrepreneurs that he works with and the velocities, and the approach, and everything about the way he does business and the way he literally … I mean not literally, preaches business. Okay, he's a … he was going to be a preacher so I want to say preacher school dropout. He chose to be an entrepreneur instead but the way that he talks about things is spot on with the way that we see the most successful entrepreneurs run their businesses. They focus on a number of different things and they implement those and maybe someday if they choose to exit they're in a great position to do so. Ryan talks about all of that including his own two exits that combined totaled over eight figures. Mark: Daniel Ryan Moran, same Moran that comes from Freedom Fast Lane right? Joe: Freedom Fast Lane Podcast where he talks about his story. You know five years ago he had a car and he drove to Austin, Texas and he decided he was going to launch an Amazon business and record his journey. And his journey is not over yet. It's on a new adventure, a different larger adventure but his journey kind of came to a new chapter after selling the last Amazon business that he had. But he talks about it all the way through on the Freedom Fast Lane Podcast. He got tired of seeing people do things the wrong way and learned ways to cheat at conferences and started to do his own conferences through capitalism.com and bringing good like-minded people together that build strong foundation long term value businesses and he talked about all of that today. Mark: Fantastic I can't wait to hear it. Let's go to it. Joe: Hey, folks, it's Joe Valley from Quiet Light Brokerage and today I've got somebody that a lot of you might know already. His name is Ryan Daniel Moran. Ryan, welcome to the show. Ryan: Joe thanks about having me in, let's make some magic. Joe: Listen I was having a barbecue last night we had some friends over and this is an absolute true story and one of them is an entrepreneur wannabe. She's in the corporate world and she bought some Amazon products and she tried something and it didn't work but she's going to go at it again someday and she's grilling me … she always asked me how things are with Quiet Light Brokerage and she starts asking about the podcast. I said yeah we're doing all right and hey have you ever talked to Ryan Daniel Moran just like that and here you are today we're talking to you. You're kind of a little celebrity I should say … little, you're kind of a celebrity; a rock star maybe for this … look it was a 50 year old woman. She's rather attractive and she knows who you are. Ryan: Well you know it's like my ideal market is attractive 50 year old women. We all know that that's the market I'm after right now. So tell her to give me a … maybe call me maybe. Joe: She loves listening and the fact that you're first and foremost helping people that's what she loves about it. She says someday she's going to get back to it but she loves listening and she's going to take that leap at some point in the future so good for you. And listen as I said prior to the intro we don't do fancy intros. So if you would … I know it's hard to talk about yourself but give folks a little bit of background about yourself; who you are, where you came from, and what you're all about. Ryan: Yeah. I invest in and I start physical products brands. And the way that I got to that point was actually as a pastoral student back in 2006. I built my first website and started my first business in between high school and college on my shared dial-up computer in my living room and hand coded websites using raw HTML in a software program called Dreamweaver. If you are old enough to remember Dreamweaver and you know it well. So what's funny is we hear a lot of people who are talking about building and … or selling businesses thinking about the good old or either like all the opportunity is gone now or the good old days have these … man, I was hand coding websites in Dreamweaver on a dial up computer. Do you realize how much more opportunity we have now being able to build websites on platforms and sell products on Amazon? So the opportunities are way way bigger now but I was just trying to find a way to supplement my … what I expected to be $30,000 a year salary as a pastor. Now fast forward a few years I did not finish the pastoral route for reasons that would be probably best left on a second podcast that you have Joe that's going to be called quiet skepticism. Joe: Yeah, some kind of … something where we're helping people, we're guiding them off that path right. Ryan: Exactly; quiet go to the light we'll call it. And I did not finish that route and I became a full time entrepreneur. So I was in really involved in the internet marketing space for many years until I really decided or realized I hated that crowd. I didn't like hanging out with those people. So I was like what a conference where those people hung out and I took the skill set that I had from Search Engine Optimization from Pay-Per-Click Marketing from Email Copyrighting and I applied it to physical products brands. And I've had a couple of different exits in the physical products world and now I'm an investor in physical products businesses because it's what I know. It's who I can help the most. And I think it's one of the biggest upside is in the market right now whether you are selling or building a business or buying a business, I think there's a tremendous amount of white space with the transition from big brands into more what I call micro brands mostly Internet based that's where I see the biggest opportunities right now. So that's a … I've had a couple of exits and the total over billed were eight figures in cash exchange. I still own a minority stake in a few of those businesses and have a portfolio business but my primary focus is investing in physical products brands and I have a media company for entrepreneurs at capitalism.com. Joe: Okay, so when it comes to investing people look at buy versus build. In fact, we had a podcast recently with our newest broker Walker Diebel who wrote about a book called Buy Versus Build and there's a really long subtitle and it was a … it quickly rocketed to the top 10 podcasts that we have. And you're talking about investing, do you think it's better to buy versus build at this point in your career or would you recommend somebody that's just starting out to scrape some dollars together and bootstrap something and start? Ryan: Yeah, it's better for me to invest but it wasn't better for me five years ago. In 2013 when I took my first sale on Amazon.com for a physical product I know business investing in physical product brands. I know businesses buying physical products brands now … back then I was buying a lot of websites. And you know what I was buying Joe? I was buying search engine friendly websites with email lists … social media followings weren't this big back then, but with audiences, followings targeting each market that sold affiliate products; because that was what I knew. Joe: That's what you knew. Ryan: I would have been a lot of people who are like looking for the system and that you are the system. You are the machine. And your machine is unique to you. So applying your machine to different opportunities is where value is created. So for me, I'm … at this point, I have more upside as an investor because I already have all the retail connections. I have the connections to sell businesses. I'm connected to other investors. That's my own skill set but the entrepreneur who I invest in is way better suited to start that company than I am and that's what capitalism is. Where I get the value that I bring in combination of the value that you bring and when we bring them together it's greater than the sum of our arts. And so for me yeah I'm … I have more value as an investor but to say like it's better I think would be a mistake. Joe: You know I think you're absolutely right. It depends upon the individual's situation without a doubt. I bought and I've sold and I've invested as well and I can say each were successful in their own way and each were very very difficult in their own ways as well. You'll learn along the way from the mistakes mostly. Ryan: If I could Joe I will add though, I mean globally I think we're in a seller's market. I think we're looking at buying versus selling if I give it a binary choice I do think we're in a seller's market right now. Joe: I have to agree with you 100%. When we have a good quality listing come … I had a conversation with someone this morning who wants to buy. And he's a referral from somebody who already bought and this guy is doing great so I want to do what he's doing. And the response is look when a great listing comes along you need to be prepared. So the more listings you look at the more you're going to know the right shit when it comes along. And you need to be able to act fast because you and a dozen other people are doing the same thing and they're going to make an offer on that business. So I agree it's a seller's market but at the same time, the multiple still don't get pushed too high. It's still the buyer to decide that. You and I as sellers, as brokers can pick whatever number we think the value of the business is but we don't make the final decision at the end it's usually the buyer. The seller's got a lot to say about it because they can say yes or no. But it's still the buyer makes the decision in terms of the value for the most part. But you just recently said you've exited a couple of different times in the last few years. What did you learn in that process if you look at the exit? Or maybe do you want to talk about the fact … the mistakes you made maybe building and what you can do to help the entrepreneurs that are listening or perhaps the exit and maybe a little bit of both. Ryan: Yeah well, there's one thing in particular that I think was on the stake if you will and it was thinking that the buyer had all of the control. By the way, this is C money right here or by a … my … he is the one who wants to make great on the Internet. Joe: For those listening and not watching somebody just walked into the background. Ryan: Yeah, so the mistake that I made was thinking that the buyer had all of the control. And if I could redo this Joe, the truth is if you built something, if you built a business you're the one with the asset. You're the one with the goods that money is chasing you, people want to buy you and so often the seller comes into market and is like the thing that I'm after is the check and I'm hoping that I get the check and that immediately puts you in the frame in which you're the after. You're the one who is not in the power position. So we share them with an offer and the seller is like thank you please oh please Mr. Money Pants I would like your money. And now they're in a position to beat you up over earnings, over … in the negotiations. So what I wish I had done was recognize the fact that I'm the one with the goods. I'm the one with the asset that people want. I'm the one courting the offers. People are making offers to me. There they want one I got not the other way around. So if you're in that position and you're willing to say no and you combine that with the turn ship that says here's what I'm looking for, that to me puts the seller in the frame of mind repair and the negotiating position. I didn't do that. I discovered that after the fact and I really could only have learned that by going through the process. I learned … I personally learned by making mistakes and paying for them later. Joe: We all do. Ryan: Yeah but that's a mistake that I wish somebody had told me before I went to market. Joe: Or is it … the buyer that you're referring to is it a strategic buyer or did you have your business officially listed and people came to you? Ryan: Yeah, we had it listed and we were acquired by an equity group. I still own a minority stake in that company and I'm in great terms with the equity group. I'm really happy with the buyer. I have become friends and obviously business partners at this point. But had I gone to the market with terms that I wanted I probably would have ended up in a more favorable financial position when it came to closing. Joe: Well, the next time you have a transaction you'll know that and you'll be able to make adjustments. Ryan: Right. Joe: Really I think like you said the check isn't the end all, it's more about … I think almost in many ways what your next adventure is going to be. I know that a lot of folks that I work with and myself included when I exited I was just … I sold too late. I was emotionally tired and I think that's the absolute wrong time to sell. You should sell … you should plan to sell, just don't wake up and decide to sell. But when you're emotionally tired you're not doing everything that you can to maximize the profits of the business and that's going to drive down the value. And you're going to get beat up at the end if you're so committed to that check that you can't negotiate a little bit more for something else and be willing to walk away from that buyer if they're if they're not a good buyer. And correct me if I'm wrong but just tell me how you think here, I always find that it makes an enormous difference if you like the person that's buying your business or the one … if you're buying a business from. It's not just about the check. It's not just about the money. It's the people you're doing business with. And I think that as a seller you can get more value if you're respected and professional and likable and the same as a buyer, if you're a buyer and you're professional and likable and complement the owner on the business that they built that you're going to get a better transaction out of it versus all the hard core raw street negotiations. What are your thoughts on that? Ryan: I don't know if you are right or wrong because I intentionally don't do business with people that I don't like. [crosstalk 00:15:45.7] Joe: So, therefore, anybody that wants to buy a business from you if you don't like them then you've got to do that to work with somebody you like. A classic- Ryan: I don't think everybody has that mentality though. I think I would even go as far as to say the majority of people are buying and selling based on numbers or like the deal and very few entrepreneurs get to find every purchase as a person. And so I think most people are approaching it by numbers and logically rather than is there a connection here. I personally … just like for the protection of my own lifestyle am willing to say no to anything that I personally don't like. And what that does is it always puts me in a strong negotiating position because if I don't like somebody I have no problem walking away. And the person who has … the person who is most willing to walk usually has the upper hand in the negotiation. Joe: I agree 100%. I find that from a buyer's perspective one of the questions I get a lot from buyers if I'm up on a panel or speaking or something like this is how do I negotiate up against an all cash buyer, somebody that's got more money than me? And the tried and true answer is really is be likeable. It's … you don't necessarily have to have more cash to get the deal done and I … the classic example is I sold a business last fall. It was about two and a $2.5M and the guy had two full price offers within the first 10 days. One was from an all cash buyer who was a little rough around the edges and was hard to work with. The other was from a really likable guy who was buying with an SBA loan and actually required 10% seller financing in that. The entrepreneur, the seller of this business had the choice; you could go for the all cash or you can go for the guy that he liked. He actually chose the full price SBA buyer and chose to carry a 10% seller note versus working with somebody that he didn't like. So in that situation, I think it makes a difference in terms of … buyers that are listening be likable. If you're working with a broker you absolutely have to be likeable because they're … as you said it's more of a seller's market. And there's a lot of buyers out there. There are buyers that are competing for that same business and when they're likeable they're going to build rapport and when you build rapport you sometimes learn about things before they hit the market as well. Ryan, talk to me about some of the mistakes you've made in your own business. Maybe two or three of the biggest mistakes that comes up at the top of your head. Looking back and learning damn I screwed that up if I ever do that again I'm going to it a different way. Ryan: Well, every time I've made a mistake it was because I was playing the short term. So when I have made short term decisions I usually make bad decisions. I like to say that the longer term that I can make decisions the wiser I am and the better decisions that I make. I said before that people forget that behind every purchase is a person … that goes for customers too and all relationships are long term relationships. Or the best relationships are long term relationships. So if you are aware that behind every transaction is a person and you play it like it's a long term relationship you end up building the better company. Sometimes in spite of a short term decision, meaning … for example as we're recording this there's a … in the Amazon there's a thing we're calling review gate where Amazon is coming in and hit them onto your businesses and removing their reviews. And it's been a bloodbath. It's been absolute bloodbath. And the people who are soaring through it are people who have been doing of the right things the right way for the longest. And the people who are being hurt the most are the people who are the most profitable over the last couple years because they played the tactic game. And like there's absolutely room for tactics inside of every business but those who have been building really solid brands and building audiences and building followings they're going to soar right through this and capture a whole heck of a lot of market share. So the mistakes that I made were always in saying what's the Band-Aid solution here rather than building for the long term. So we take a rule now in the business that we're building, we say okay here's the situation that we're in rather than talk about how we're going to fix it let's say what do we wish we had started doing 90 days ago and that would have made today a lot easier to get through? That's the decision that we need to make today which is a really hard conversation to have when you're in reaction mode. But we force ourselves to ask that question because it usually addresses whatever the root cause is that we need to fix rather than going for a Band-Aid solution. So that being mistake number one, mistake number two would be as a leader telling people what to do. There's a great book called Multipliers that really morphed my brain in terms of how I can affect [inaudible 00:20:52.9] people. And what I realize after reading that book was that I have been diminishing the talents on my teams by telling people what I wanted them to do rather than casting a vision and inviting people to build their piece of that. Now that seems kind of a nuance and maybe overly simplistic but I couldn't emphasize enough the accountability that this book brought me on how much I was diminishing the people that I was working with, And the difference in energy and growth that happened once I started correcting those issues. So as an entrepreneur, we often have like our baby that we're bringing in to our team and we're telling people how to build the baby when reality if we're working with smart people they'll probably own that area of expertise better than we can even if we can't see it. And the big distinction of that book highlights is someone who diminishes their team is usually the smartest person in the room but a real leader makes the rest of the team like they're the smartest person in the room. And that was a huge shift in my overall happiness and with the growth of my companies and it's something that I wished that I had done before I was building companies to sell them. Joe: What kind of staffing do you have just out of curiosity? Ryan: Well, the company that I just exited was a team of four. The portfolio of companies … of brands that I have is a team of five. And my media company capitalism.com is a team of six. Joe: And are all of those people in-house or do you do some … or the VA's are they working remotely or they come to the office every day? Ryan: I'm only counting in-house people so that does not count freelancers. But no not everybody … we have … there's, we are a distributed team. So like I'm recording this in my office right now, one of my team members is just right here my side. But people will come in and out. Some people … like we have a team member in Canada, we have a team member in Germany, but they're all full time dedicated to [inaudible 00:22:47.0]. Joe: Good. I asked that because you know most people that are listening would probably be considered lifestyle entrepreneurs and they have to outsource staff and VA's and people working remotely. So it's good to know that even though they're not coming into your office every day this is really important [inaudible 00:23:02.3] get their short term vision don't have that long term vision so that you don't have major major stomach aches with algorithm updates we'll review gates in that situation and then over managing of the staff you know let them be their experts; anything else that comes to mind? Ryan: As far as big mistakes that I've made … I mean we talked about the mistake in selling and as far as building the business I'll say I wished that I had spent more money on cold advertising. Like always like there's never been a business that was like ah you know I think I spent too much on advertising. I've only ever said I wish I'd spent more on advertising. Joe: Yeah, where would you have spent it because these are primarily Amazon based businesses correct? Ryan: The businesses that I personally built, yes. Joe: Right. So where would you spend that money? Ryan: So we just identified the problem because you said they were mostly Amazon based businesses so had I done things even better I would have doubled down on non-Amazon advertising. Because what … if you're an Amazon business which is like nails on a chalkboard to me because it means you're dependent on somebody else. Joe: Right. Ryan: It means that you're dependent on this channel and you've got to go double down on building a business has a different leg to the stool and that when you combine those things together magic can happen. If you've got an email list of 100,000 people that you've built from cold advertising or from buying tripwires and now you're combining that with the power of something like Amazon.com that's really really powerful. Most physical products sellers never make that [inaudible 00:24:32.6] or they get so myopic into one channel that they never spend the money and the time to go develop the advertising for another channel. I wish I had been comfortable losing my rear end on other advertising channels until I figured out those systems. It's interesting Joe, it's true that every channel you will lose for a while and then you figure out the systems and then you start to grow through it and you get profitable. The strange thing is that most people once they've figured it out and get profitable they're unwilling to go do that hard work in another area. So the way that Amazon worked in 2013, '14, and '15 was if you spend until you grab long enough you could outrank everybody else and go win but I never … I lost that hustle when it came down to Facebook Ads or influencers and people start looking for the immediate ROI. In what business is there immediate ROI? When you're building a long term brand that has sales potential … like buyers are buying the systems; they're buying profitable systems because you've already gone through that hard work of developing the systems that are profitable. But it requires you to go build them so I wish I had spent more on advertising, been more willing to lay it on the line, rolled more back into reinvestment. So I'll call that mistake number three. Joe: So for buyers and sellers that are listening, entrepreneurs that are listening it's that one legged stool, two legged stool, three legged stool. If you're 100% Amazon business it's riskier than if you also have a revenue channel from Google Ad Words and driving traffic to your Shopify store and you might be doing wholesale or B2B things of that nature but right away as I've said before if you've got a business that's just at within $100,000 in discretionary earnings that's 100% Amazon same business $100,000 in discretionary earnings but you've got 60% Amazon, 25% Shopify, I guess that would be 15% percent [inaudible 00:26:36.4] my math here, another percent of B2B that business on the other side is going to be worth 15 to 20% more. So you might be breaking even or losing a little bit of money on that land grab trying to grab more customers but if you can turn that into even the same discretionary earnings that business automatically is going to be worth 15 to 20% more because the buyers will pay more for a risk averse business that'll be around for the longer term so very very good advice. What channel would you go to first? Because there are so many options these days and building a channel off of Amazon is hard as you know. You've got to learn a whole new expertise. Where would you go first and what do most of your successful folks do? Ryan: Yeah and I'm actually going to cue on very creatively sidestepped this question because the obvious is Amazon. But where I would suggest is actually people double down on where the audience is. To me, this is the nut has to be cracked if their building a sellable company. And what that means to me it is for some people their audience hangs out following influencers. For other people that is they follow blogs or they have a blog where the audiences are already hanging out. Or some people they've got a Facebook where there's an audience. Now what most businesses, especially like a million dollar businesses, are doing is they're going channel first and trying to extract as much of it as possible. Like I'm going to go to Amazon try to rank and pull as much out of this pie as possible. Only a few people can win that game but if you switch it and you say where are my people who is the ideal buyer and where are they then the channel where you collect the order can always change. And that makes Shopify, Amazon, B2B a whole lot easier. The first nut that you have to crack isn't where the buyers hang out apart from the sales transaction and then you bring those buyers to the transaction. So the transaction to me … Amazon, easy no question. Put your product on Amazon the credit card is already there, people are already looking for it. No question, easy, done. The nut that needs to be cracked is what happens one step before that. And if there is … like if you don't have the influence, the list, the following, the traffic, the pay-per-click strategy that some way to go get those people and bring them into your ecosystem I think you are struggling from the get go and that's the primary question that I ask the entrepreneur. Joe: Yeah and I think depending upon as you say the product and what they're offering some of those different channels will make more sense. You know I had a conversation with someone this morning that has several brands and one brand has incredible numbers with email marketing and that same expertise applied to that different brand doesn't do as well. Ryan: Right. Joe: They're driving people to their Shopify store though Amazon keeps growing and out phasing everything else. So I understand identify where your customers hang out and then you've got to go find those customers. To own that list though you need to send them to your own store, not to Amazon. So are you sort of balancing between sending them to Amazon because it's all there or? Ryan: No, I just disagree. So I think that the loyalty to the brand is the customer experience. And you give the customer the ability to give you money wherever they are most comfortable making the purchase. I heard Brian Lee say where it's … Brian Lee is the founder of the Honest Company, the billion dollar brand with Jessica Alba, and I heard him say once that he considers it a win when the product is in the customer's home. That's when you've wo, not collecting it online e-commerce site, not getting into retail. It's when the product is in the customer's home. However, they get it and you want to release as little friction as possible getting the product into the customer's home. You will own the customer experience when you have their data. You have the ability to communicate a message in front of them. So if you've got the email list and you send them over to Amazon, Amazon rewards that and your conversion rate is probably going to be higher sending them to Amazon that sending them to your Shopify store. So there's a balance [inaudible 00:31:12.7] I know that I can get a higher immediate customer value sending them to my own web site because I can put them through upsells and cross sells to get their immediate data versus sending them to Amazon where I am going to have to work to get their data. I don't have any upsell experience. They might see a negative review. And so the entrepreneur is going to have to play the game of where the numbers make the most sense over the long term. But I think that the actual customer experience happens in when you communicate with them. And that's in the email message, that's in the outside of just a transaction, not just where their credit card is being added but words being communicated. Joe: Okay, I get and I'm just going to repeat it for those that are … well not smarter than me; let's put it that way. So it's capturing the customer information up front, building that relationship with them, and then simply send them to the place that they can buy the product and experience the brand with the least amount of friction and get it in their home. Ryan: Nailed it. Joe: Okay. Ryan: That's my opinion. Joe: And it all goes back I would say and it's kind of almost unspoken that the brand has to be pretty amazing so focus on that first. Build a great product, a great brand so they have a great experience and then do all that other stuff as well. Ryan: Yeah and let me address that because that often brings up the question how do I identify a brand? Like what exactly is the brand. And the brand is the way that trust is communicated to a very specific customer. Most Amazon sellers have no idea over their customers they know what their product is. If you know what you sell and not who you sell to you do not have a brand. Or you might have a brand but it's really lousy whereas if you know who the person is, it makes the product really really easy. I was just meeting with one of my team members today; we were expressing the frustration over one of our brands in our portfolio. Because when we acquired it, it sold a lot of product but it had no target market. And so we've had to do a lot of work to convert that brand into an actual brand where people are not just buying a product but they're buying something and it says about them sells. Those businesses last, product businesses don't because they're commodities. You forget about commodities and the minute that there's a better price or better customer experience their loyalty changes. But when you've got the brand people are very stingy with their trust. I want to give it to you, you have them for as long as you keep their trust. Joe: Very important message right there. Ryan, any thoughts in terms of whether someone should be building this business and always think about the future and possible exits; do you try to instill in them that they should know the value of their business in the event they wake up some day and want to move on or do you just focus on building that brand and when you're ready the time will come? Ryan: You know the real … the temptation for me is to say that no, you shouldn't be necessarily thinking about selling but I know that I'm in a different spot than everyone who's listening. So I would say if you are building this to make money, be building it to sell from day one. Because the very act of being in it for the money means that you will burn out, you will wake up and want to do something else. It's going to happen. So if that … and like let's just be real about it, if you're in it because of the payday, build it to sell because that's what you're in it for and the payday is the cherry at the end of the rainbow here. If you were in it because you've got a product you want to bring to the world then still develop the systems and processes that will keep you in the position to be in your zone of genius. And that will make you more sellable one day but I don't think it's necessary for you to know what it's worth or be making decisions based on that. So these are different goals. Now I build companies that I'm excited about and I am building them in the same way that we make something valuable because I want to be in a position where I'm just in my zone of genius. But it's a different mindset than if I'm building something because it's going to be profitable. Does that make sense Joe? Joe: Absolutely; excellent …excellent. Hey listen I know we're running out of time here I just want to say that last summer I was at the stock market conference and you got up and you spoke as did another dozen or so very very successful entrepreneurs. Each and every one of them had a PowerPoint presentation. You got up there with nothing. And you talked for an hour and the audience was captivated as was I. You have a gift thank you for sharing it. I appreciate it. Ryan: I just got goose bumps. Thank you so much, mate. I really appreciate it. Joe: How do more people get to experience that and listen to you and hear what you do share? Ryan: You know I'd love to answer that question, can I offer one more piece of advice before we go? Joe: You can offer a dozen more pieces of advice. Ryan: Wow, awesome. I'll leave it to one but if you are in this to please have a plan of what you're going to do with the money when you get it. Entrepreneurs are magicians. We remake things up here on thin air. We create value out of thin air. We create a bigger pie. We make money show up. And we also make things disappear. Joe: Isn't that true? Ryan: And if you do not have a plan of what you're going to do with the money it will slip through your fingers. I know you think you're the exception. I know you think all I have to do is invest this at 8% and I'm [inaudible 00:37:11.5]. I know you think that's how it's going to be. You will ball the money. I … right now I just heard you think “no I won't”, yes you will. So if you don't have a net for catching the money and allocating the money for your lifestyle you will be back in the grind very very quickly. I promise you, I know you don't believe me. I'm here to tell you that's the case. Have a plan for what to do with the money once you get the money. It's actually my favorite conversation to have. At some point, I'll probably have more chops [inaudible 00:37:45.3] about investing once you have a big windfall. But for now, it's like have a plan like a plan is better than no plan. And that plan would probably be best done after you sat on the money for about six months and you've gotten used to that money being in the bank account. Your second question or actually your only question was- Joe: Can I interrupt that? Ryan: Please. Joe: I definitely want to get to that but in terms of having the plan to exit, I'm always telling people look have your next adventure planned. Because entrepreneurs like you say they blow through the money, it goes through their hands like saying. I'm often saying maybe get that other opportunity started and launched long as it's not competing to get the ball rolling. So that you got some working capital maybe you're going to put it in … some of it you're not as bootstrapped although you'll be more successful probably if you are. Do you think maybe they should 100% focus on what they're doing on that brand before they sell it up until the day they sell or maybe when it gets big enough and good enough and they've done enough right they can take some of their attention and start Brand B while they're selling off Brand A? Ryan: Wow, Joe. The reason I'm saying wow is because my experience is pretty unique and that was I took about a week off and then I immediately went back to workaholism and it was the worst. It was a horrible experience. Now full disclose like at the same time I was going through separation and I'm going through a lot life changes. I threw myself into work right after the sale. I celebrated by reading books on my patio for like eight days and I was immediately back to workaholism. And I like … I roasted my body, I mean I so needed a break and I did not give myself that break. I don't know if every entrepreneur was as burnt out as I was. I was more burnt out than I [inaudible 00:39:40.5]. Joe: Most ideal [inaudible 00:39:42.8] they come to me tired, exhausted, ready to move on. Ryan: Joe, it's been over a year. I wouldn't even say I'm back now. You know I'm probably operating at 75% of capacity because I never really recovered. So should you go right back into it? I don't know. I think it depends on the level you're at and your own wiring. I make really good decisions when I'm relaxed and creative. I make terrible short term decisions when I'm stressed. And when I'm in that workaholic mode I'm a terrible entrepreneur. I wish I had just blissed out for like three months; I didn't. Joe: I don't know what the folks that listen to you every week would do if you would disappear for three months though. Ryan: Well here's the thing though Joe. I kind of did. Like my podcast sucked for like three months, three to six months and I was trying … like I'm sitting in front of mic trying to come up with things to say and I was uncreative as heck. So I sort of did disappear it was just a different way. And now I'm getting back to it and it's a completely different experience. But I actually think I did my listeners a disservice by not taking a break. And if have been just really upfront and be like guys I just got an eight figure check I am going to the beach and I will call you when I'm ready. My audience would've popped but instead, I was like operating from this place of like I'm so … oh my goodness I'm so tired and I turned off a lot of people. I know it's not the answer that you expected it's not the answer I expected to give you. Joe: No, I like it. Ryan: But I think it's true. Joe: I think sleep and rest and meditation or whatever it is to focus on is absolutely necessary. So back to that original question and you know finding out what they do with the money after they sell. How do they get more of Ryan Daniel Moran? How do they experience what that audience down at Smart Market and myself experienced where you just talked and everybody listened and took notes and all that? Ryan: Well, thanks so much, man, my media company is capitalism.com. My podcast is called Freedom Fast Lane. And I say things into a microphone and we hold events at capitalism.com that are specifically for entrepreneurs. And we're actually … we just rebooted the Freedom Fast Lane podcast. I feel as though- Joe: With fresh energy. Ryan: What's that? Joe: With fresh energy right? Ryan: Well yeah, I think you'd probably feel it from me. Five years ago I started this journey as a boy and I was … I just put everything I owned into my car, drove to Austin, Texas, started some new companies, I documented the whole experience from startup to sale. And then I kind of grew up while documenting the journey. And now there's a new journey and it's a much bigger one and so we just rebooted kind of the entire audience, the whole experience in the podcast. And my podcast is called Freedom Fast Lane. My company is capitalism.com. Joe: Okay. Well, I'll make sure those are in the show notes. I'd love to see you be more successful on this new adventure, this bigger journey. Ryan: Thank you. Joe: Let's stay in touch. I think I may see you at the capitalism conference at the end of August; let's see. At the very least we'll be to as many as we can be over the next few years. Ryan: Good to see you man, thank you so much for having me. Joe: Thanks for your time, I appreciate it. Links: Capitalism.com FreedomFastlane.com

 Pay-Per-Click Marketing is the key to unlimited scalability in terms of lead-flow for your Plumbing or HVAC Business. With paid search you have a lever that you can turn on-demand to increase traffic & calls into your Plumbing or HVAC Business. In this video we share how to accelerate your lead flow & maximize […] The post AdWords for Plumbing & HVAC - How to accelerate your lead flow with Paid Search appeared first on Plumbing & HVAC SEO - Internet Marketing.

This week Shawn and Jackie from MyDentalAgency.com explore the do's and don't of pay-per-click-marketing for a dental practice. Learn if pay-per-click marketing is something you should be doing to grow your practice and know if it's really working!

In this week's episode of the Extra Paycheck Podcast we're talking about PPC or Pay-Per-Click Marketing. I normally concentrate on free traffic that mostly comes from search engine optimization and content creation. However PPC is a big part of online marketing and needs to be talked about.

Interview on pay per click marketing with Jared R. Graves - SEM expert and VP of Business Operations at Local Gold.

Johnathan Dane (https://klientboost.com/about-us/) the pay-per-click expert is our guest on today's episode of Traffic and Leads Podcast. Johnathan is a PPC and conversion expert, founder and CEO of Klient Boost (https://klientboost.com/). Johnathan is been interviewed by Google (https://www.youtube.com/watch?v=MRIdYk48DGU), Webinared by KISSmetrics (http://grow.kissmetrics.com/webinar-105), and Podcasted by Unbounce (https://itunes.apple.com/ca/podcast/retargeting-as-explained-by/id961168554?i=340968135&mt=2). He got a lot of useful information to share and I just can’t wait to share it all with you! IN THIS EPISODE YOU'LL LEARN: * What is AdWords? * The difference between SEO and Pay Per Click Marketing. * What method of advertising works best and where you should invest your money. * Which method of advertising translates into more conversions. * Where the PPC adverts are located when you conduct a Google Search. * What percentage of organic SEO links get traffic when compared to PPC links. * Why you need to focus on generating sales as much as generating traffic and leads. * How high quality scores translates into lower cost per click rates. * Why you should focus on the bigger picture rather than just getting traffic quickly. * Some common misconceptions surrounding AdWords. * Why cost per conversion matters more than any other metrics. * Why you should focus on what keywords you use. * Why you might want to consider using PPC over other methods of advertising. * How you should optimize your PPC campaign, regardless of how much you are spending. * How “Keyword” and “search term” differ from one another. * Where your traffic should be sent when they are clicking on your ads. * Why you need to be direct with your consumers by directing them what to do after clicking an ad. * Why free consultations aren’t the best option for service based agencies when PPC adverting. * Why you should split things up into two landing pages to get higher conversion rates. * How consumers get skittish when you don’t provide instant answers to their questions. * How getting people comfortable will translate into them completing your forms for conversion. * Understand how to get consumers to give their information and break that anonymity. * How a proactive chat greeter and lead to conversions. * How to use a proactive chat greeter to establish trust with the consumer. * Why you may want to make your campaigns more geographically friendly, the more converts. * Is it possible to do PPC on your own, or should you use a company?

The Truth About Making Millions Using Pay Per Click Traffic - With Tommie Powers aka "Tommie Traffic" Tommie is a digital marketing consultant, speaker and author with over 15 years of experience in Pay Per Click Marketing, Conversion Optimization, and Online Lead Generation. He is also a proud husband and father of 3 and nothing is more important to him than his family.   Tommie is most recently known as THE GOTO GUY for YouTube Advertising. This is because he's helped generate well over 7 figures in revenue for his clients over the last 2 years. He's been featured on several podcasts and spoken on stages across the country where he shares his insights and unconventional strategies for leveraging YouTube ads.   After spending millions of dollars buying traffic online over the last 8 years, Tommie has found the patterns for what works and what doesn't. It's allowed him to create his own way for implementing highly profitable paid traffic campaigns across multiple markets. I've asked him to join us today to share some of his secrets. ---  My mission is to create 200 new multi-millionaire business owners who solve world problems with entrepreneurship. How? You'll do better when you know better.   Would it help you to have a mentor who can cut your learning curve by sharing their mistakes with you so you could avoid them?   Would it help you to talk to that mentor and learn how they shifted their mindset to allow success to happen in the first place?   Would it help you to hear them talk to other high-level entrepreneurs about their journeys, their mistakes and how they overcame their challenges to create the lives and financial success they desire?   The Best Business Podcast was created for you to have all this in one place. If you like it, please subscribe, give an honest review and share with a friend you think will benefit so I may serve you both together.   "Your success is my success." -- Daryl Urbanski

In this episode of You University, I interview Tommie Powers. Tommie Powers aka “Tommie Traffic” is a digital marketing consultant, speaker and author with over 15 years experience specializing in Pay Per Click Marketing, Conversion Optimization, and Online Lead Generation. Tommie is also a highly sought after trainer and speaker in the area of YouTube Advertising, an area he’s helped his clients generate well over 7 figures in revenue in just the last 18 months. He’s been featured on several podcasts and spoken on stages across the country sharing his insights and unconventional strategies for leveraging the YouTube ads platform. After spending millions of dollars buying traffic online over the last 8 years, Tommie has found the patterns for what works and what doesn't. This has allowed him to create a proprietary process for implementing highly profitable paid traffic campaigns across multiple niche markets. Tommie is also a proud husband and father of 3. Nothing is more important to him than his family. Ready to build your brand? Get your 15 Free Videos RIGHT NOW http://goo.gl/oDCqdL

What Keywords Should You Target When Doing Pay Per Click Marketing? These Strategies Will Help You Grow The Right Home Business List Of Customers! http://wp.me/p3HKqa-gx

On this episode of the Plumbing & HVAC Internet Marketing Podcast Josh Nelson, author of The Complete Guide To Internet Marketing for Plumbing Contractors discusses Pay-Per-Click advertising and explains why most PPC Campaigns fail. He then shares how the AdWords auction process works and how to setup your Pay-Per-Click strategy for success & a strongCONTINUE READING » The post Why most Pay-Per-Click Marketing Campaigns Fail for Plumbing & HVAC Contractors appeared first on Plumbing & HVAC SEO.

On this episode of the Plumbing & HVAC Internet Marketing Podcast Josh Nelson, author of The Complete Guide To Internet Marketing for Plumbing Contractors discusses Pay-Per-Click advertising and explains why most PPC Campaigns fail. He then shares how the AdWords auction process works and how to setup your Pay-Per-Click strategy for success & a strong […] The post Why most Pay-Per-Click Marketing Campaigns Fail for Plumbing & HVAC Contractors appeared first on Plumbing & HVAC SEO - Internet Marketing.

Getting a solid ROI from your Pay-Per-Click Marketing campaign on Google AdWords can be tough. As a matter of fact, most the contractors we talk with that have attempted PPC Campaigns tell us that they have LOST money when trying. On this episode, Josh Nelson the Author of the book “Internet Marketing & SEO for Contractors” […]

Getting a solid ROI from your Pay-Per-Click Marketing campaign on Google AdWords can be tough. As a matter of fact, most the contractors we talk with that have attempted PPC Campaigns tell us that they have LOST money when trying. On this episode, Josh Nelson the Author of the book “Internet Marketing & SEO for Contractors” […]

Host Kevin Willett is joined by Seth Tucker from the Best Pay Per Click Marketing for a great discussion about pay per click marketing. Audio file:  sethtucker.mp3

Marketing Expert Mark Adams shows you how to use Pay Per Click Marketing to to quickly increase your sales and profits To learn more and to receive a 30 minute phone consultation to talk about your business, go to http://www.MarkAdamsMarketingSystems.com and click the schedule a meeting button

In a follow-up to the show we did a month ago on Pay Per Click Marketing, today I present a new report in that same style about Local Search Marketing.Local web search is growing in its importance to you and you cannot ignore it. Especially in the competitive world of local RIM service and your web positioning.So, this show is about helping you to understand it even more.I'll also cover the news of the week from the industry.Here's one of the links I talk about during the news.Google Data Center Security VideoEnjoy the show and hope you learn a lot.Special Thanks to our Exclusive Show Sponsor, O'Neil Software.