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11 episodes with yeti coolers
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2 episodes with yeti coolers
2 episodes with yeti coolers
2 episodes with yeti coolers
2 episodes with yeti coolers
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3 episodes with yeti coolers
3 episodes with yeti coolers
Another wild episode is here, and we're covering everything from insane sports moments to hilarious off-the-field antics.
Mike Golic Jr. joins the show to tells us about his experience at the College Football National Championship and how he felt watching the game as a Notre Dame fan. He also weighs in on the breaking news of the day that Pete Carroll was named the next Raiders head coach. How does Mike think the NFL Conference Championship games will play out? // Four Down Territory: 1st Down: What would make a Super Win by the Bills even more impressive? 2nd Down: Who has become the godfather of the NFL? 3rd Down: What's something you are excited to see now that Pete is back in the NFL? 4th Down: Anything from Golic? // The Timeline: ESPN Bears reporter Courtney says she expects Hank Fraley to follow Ben Johnson to Chicago. Audio of a phone call by Shohei Ohtani’s former translator Ippei Mizuhara was leaked. In the call, Mizuhara claimed to be Ohtani. The US Patent and Trademark Office rejected Utah’s request to name their team the Yeti’s due to the Yeti Cooler company. // We predict our over/unders for the NFL Conference Championship weekend. Will Jalen Hurts throw 3 touchdown passes, can Saquon Barkley rush for 150 yards, can Patrick Mahomes pass for 300 yards?
The iconic brand has a dark side. To advertise on our podcast, please reach out to sales@advertisecast.com or visit https://www.advertisecast.com/TheJeffWardShow
YETI Coolers' stock just jumped 10%... and Yeti shows how companies will handle tariffs.The Federal Reserve's independence is under threat right now… so we whipped up its epic history.Chicken tenders are beloved today, but they're just 50 years old… in that meat is a business lesson that applies to all.Plus, 70% of us have a “Work Wife” or “Work Husband”... and that's a good thing.$YETI $QSR $SPYWant more business storytelling from us? Check out our new deep-dive show…“The Best Idea Yet”: The untold origin stories of the products you're obsessed with — From the McDonald's Happy Meal to Birkenstock's sandal to Nintendo's Super Mario Brothers.New episode every week. 45-minutes. Listen here: Wondery.fm/TheBestIdeaYetLinks —-----------------------------------------------------GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts FOR MORE NICK & JACK: Newsletter: https://tboypod.com/newsletter Connect with Nick: https://www.linkedin.com/in/nicolas-martell/ Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/ SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. It's The Best Idea Yet.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode of the Omnichannel Marketer, Kait interviews Rick, a partner at Howler Brothers, who shares his journey from private equity to brand building. He discusses his early career at Yeti Coolers, where he developed innovative marketing strategies that helped establish the brand. Rick emphasizes the importance of brand identity and community in marketing, and how his experiences as an investor have shaped his approach to business. He also highlights the significance of environmental sustainability and the role of personal connections in both investing and brand development.TAKEAWAYS: - Rick transitioned from private equity to brand development.- He played a key role in marketing strategies at Yeti Coolers.- Building a brand is about establishing a personality.- Good people can iterate on imperfect ideas.- Community and shared experiences are vital for brands.- Investing in early-stage companies can enhance operational skills.- Rick emphasizes the importance of environmental sustainability.- Connecting with people is a core strength for Rick.- The evolution of marketing strategies is crucial for brand success.- Understanding customer journeys across channels is essential.Where to find Rick Wittenbraker: Linkedin: https://www.linkedin.com/in/wittrick/Website: http://howlerbros.com/Where to find Kait Stephens:Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/Website: www.brij.it SUBSCRIBE TO THE OMNICHANNEL MARKETERwww.theomnichannelmarketer.com
TO WATCH ALL FLYOVER CONTENT: www.flyover.liveTO WATCH ALL FLYOVER CONTENT: www.flyover.liveTrent LassiterTrent LassiterWEBSITE: www.springhilloutfitters.comWEBSITE: www.springhilloutfitters.comwww.springhilloutfitters.comWEBSITE: www.thefarmnc.com WEBSITE: www.thefarmnc.comwww.thefarmnc.com TO ENTER THE GIVEAWAY and/or for Tickets to a ReAwaken America Event - text the word FLYOVER to 918-851-0102TO ENTER THE GIVEAWAY and/or for Tickets to a ReAwaken America Event - text the word FLYOVER to 918-851-0102--------------------------------------------------------------------------------------
Join us for another exciting episode of RV Hour, hosted by the CEO of Giant Recreation World, Larry McNamara! This week's podcast, Episode 74, is packed with invaluable insights and tips for all RV enthusiasts.
Theresia Intag is the founder of IntagHire, a Fractional Human Resource and Recruiting firm, as well as a co-founder of Tag4HR, a membership platform to support HR leaders of SMBs. Theresia has worked with amazing brands such as Samsung, Bazaarvoice, Nordstrom, Yeti Coolers, Abaco, Dimensional Fund Advisors, Spanning Cloud, Holtzman Partners and many other organizations to build and cultivate their talent pool. Theresia values innovation, flexibility for life's challenges, and creating human spaces in the business world by leading with compassion. Today, the world is changing faster than ever, and pushing businesses to evolve their management style so businesses can be agile and pivot quickly to stay in the game. Theresia was a 2023 Impact Award finalist for Vistage, a global CEO network. Key Moments [05:59] Appreciates variety, understanding different business perspectives. [07:00] Align HR with business strategy, not old-fashioned. [11:15] Former entrepreneurs bring valuable perspective to hiring. [15:33] Outsource resources, be strategic for business growth. Find Theresia Online https://intaghire.com https://www.linkedin.com/in/theresia-intag If you're enjoying Entrepreneur's Enigma, please give us a review on the podcast directory of your choice. We're on all of them and these reviews really help others find the show. GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser Also, if you're getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. → https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://s3th.me/@pch Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Hour 4- Larry gets a recap from Erin on THE Veterans Roll from Yesterday. Larry, Raz, Erin, and Timira have a laugh about all of the hype surrounding Stanley cups and Yeti coolers.
Welcome to episode 416 of The Outdoor Biz Podcast, brought to you this week by Thrive Market. See why over 1 million members love Thrive – shop 6,000+ products curated by our experts. Organic? Non-GMO? Vegan, paleo, keto? Gluten-free? You name it, Thrive Market caters to it. Today, I'm talking with Tiffany Smith, CEO of Camber Outdoors. Tiffany and Camber Outdoors are dedicated to empowering the Outdoor Recreation Economy industry to build workplaces where people from all communities, backgrounds, identities, faiths, and world views can thrive. Brought to you this week by Thrive Market Facebook Twitter Instagram Love the show? Subscribe, rate, review, and share! Sign up for my Newsletter HERE I'd love to hear your feedback about the show! You can contact me here: rick@theoutdoorbizpodcast.com Show Notes - You have years of experience in the non-profit world, how were you inspired to pursue that path? One of my mentors, Dr. Bob Long, used to work for the Kellogg Foundation in Battle Creek. There was this opportunity [00:02:40] that came up with the Urban League, and he thought I should go for it. And, a few other leaders at the Urban League also thought I should go for it, so I did. I [00:02:50] put together, a unique proposal. They were looking for someone to do fundraising for them, and I wasn't really even quite sure, What that really looked like, but I was great in sales, and I [00:03:00] was excellent in marketing. And so when Dr. Long began to explain to me a little bit more about the role and what it looks like, I was like, you know what, I can do this. And I'll put my name in a hat. [00:03:10] I created a proposal for the Urban League around what I could do for them in reference to being their fundraising consultant. And, They hired [00:03:20] me, trusted me, to do that. And within the first year, I raised over a million dollars for that. At that moment, I [00:03:30] knew that the passion that I had to be able to mark the passion around sales and around engagement with relationships could merge with [00:03:40] my passion for community and mission work. And so it was like the perfect marriage for me getting into the non-profit world. - What led you to Camber? Oh, man, I was finishing up with the Leukemia and Lymphoma Society [00:05:40]. Great organization. And I had been working there, as their regional director. And, you reach a point in your [00:05:50] career, I believe, where you outgrow certain areas, right? That's true. and, sometimes, we heed it, and we take the nudge, and other times we don't. [00:06:00] And I was feeling that nudge. It was right around when everything happened with George Floyd. And so, like everyone else in the world, you're rethinking everything you're [00:06:10] thinking. Your job, your family structure, your work life balance, what does that look like? And so that was in that moment for me. And I said, I think it's time for me to up [00:06:20] level and identify, an organization where the impact goes beyond my last name. I always say this because I mean it with [00:06:30] everything within me. It's really important that my legacy doesn't stop with the Smiths. And when Camber approached me [00:06:40], they had this unique position for c Chief Development Officer. the first of its kind for that organization, [00:06:50] and the workaround being able to transform workspaces to be more inclusive was extremely attractive to me to be able to come [00:07:00] in, not just to impact the individual lives in the workspaces and to. Help companies build more competitive [00:07:10] opportunities, but to understand that the work that is being done has the potential to impact an entire industry. [00:07:20] That was powerful to me. - Walk us through Cambers Roadmap to Workplace Inclusion, Equity, and Diversity Camber's roadmap to workplace inclusion, equity, and diversity. We align and partner with [00:13:30] corporations, small businesses, and nonprofits to help and support their needs around workplace, DEI. And once they become a partner with Camber, we have the [00:13:40] Camber Survey System, which, next year is going to receive National recognition from the American Evaluation Association. It's [00:13:50] going to be a case study. We partnered with Claremont Graduate Center years ago to develop a very robust survey around DEI in workspaces [00:14:00], and in doing so, the work that we're doing and how we are sharing our information with our partners and how we're aligning our [00:14:10] programming. To support the survey, the American Advising Association has recognized that we've identified a different pathway for [00:14:20] evaluation and research across industries across the board. And so we're going to be recognized next year for that. And we're really [00:14:30] looking forward to it because we've seen a lot of progress with our partners. And so, the campus survey system is a 2 part survey. We have a workplace component and an [00:14:40] employee component. The workplace component is where we have a leadership to complete the survey. The 2nd. Part of the survey is where the employees complete the exact [00:14:50] same survey, and they share with us their lived experiences versus the vision of the leadership. That's good. And upon that, [00:15:00] we then, collect the data. And we identify the areas that the corporations are doing amazing at, and then also the [00:15:10] opportunities, where we see that they need to really change, to modify if they truly want to become and build an environment that's inclusive for [00:15:20] everyone. Based upon that data, we then tailor our programming to align with the needs of that particular partner. And we have programming in [00:15:30] place that helps them to move the needle in any area that the survey has shown that they need help or support in, and that the partners then are [00:15:40] able to streamline all of the programming across their entire organization. So every single employee has access to all of our programs, resources, and tools [00:15:50] when they become a Camber partner. And based upon that movement and that application of programming, along with our other flagship programming, we're seeing change [00:16:00] happen. - Your profile lists you as the primary revenue facilitator (I love that description). What are some of the ways you facilitate revenue? From my long history of being [00:20:50] in development in the nonprofit space, 17 plus years, there is a unique way that I like to think about generating revenue. and now in my role as CEO, it's,[00:21:00] I guess I would say I am the relationship facilitator. But to be honest, that has always been my model when thinking about revenue is [00:21:10] being able to uniquely identify whether I'm talking about an individual, a foundational corporation, identify alignment with mission around a [00:21:20] common ground or a common cause. And then building it based upon the timing, the alignment, around mission and around [00:21:30] impact. And it becomes not so much me having to ask or beg for money, but just a natural next step in [00:21:40] the relationship that we formed together around this. And go, and I still stick with that. I stick with building [00:21:50] authentic relationships with partners willing to be married to Camber and not to Tiffany, That they're married to the mission of Camber, that they're married to the work we're doing. That they can [00:22:00] see the impact and value that in a way that leads them to contribute or want to be a part of the change, and so my job is [00:22:10] to. Showcase us in a way that the people that are aligned with us, I like to say that is a part of our team, our group, quote [00:22:20] unquote, our people that I highlight us in a way that they're attracted to us, not because we're flashy or we have these striking stats, but [00:22:30] because the impact that they're seeing moves them to action. Yeah. And the things that you're doing also fit in with their ethos and their being and all their [00:22:40] things. So they're going to line up to it, quick, more quickly than others. And they will want to stick around because it's what they're all about. - Who are some of your key partners? Of course, every single partner means everything to us. But strong support from REI, which has been strong for us throughout the years, [00:23:30] Winnebago Industries, Brooks Running, People for Bikes, the VF Foundation, Keen, SRAM, I can go on and on. Yeah, a lot of the brand partners. Yeti Coolers [00:23:40], We really span across the outdoors and not in a traditional scope of outdoor industry companies, but more of a wider scope around [00:23:50] outdoor health and wellness and environment. And we have a partner, Helen of Troy, who came on board this year. So we're really expanding [00:24:00] on how we impact and the companies that we impact, and we're grateful for every single partner - You've held roles with The Leukemia & Lymphoma Society, Girl Scouts, and National Urban League, which of those experiences do you draw on most in your role at Camber? Oh man, that's a good [00:25:10] question. I would say that every single role has prepared me for this position. When I think about [00:25:20] Urban League, I think about that as my foundational piece, right? learning the non-profit world, learning how to make a profit in the nonprofit world, right?[00:25:30] Those pieces that, beyond the mission and sustainability for nonprofits, are financial, right? And then with the Girl Scouts, it was so much of spreading my wings a little bit. [00:25:40] They hired me to, cover a region. And so I had to move for an impact quickly with a city where I had zero contacts, [00:25:50] right? So it allowed me to quickly engage and know how to emerge myself in an organization and a community quickly to [00:26:00] have impact. And then when I think about LLS, I was able to take a regional or local type concept and grow it to [00:26:10] impact our national brand at LLS. I had a concept or idea around development that was working in my particular region. I [00:26:20] have some relationships with some celebrity NFL players, and I was able to merge those two worlds together to have a larger impact on a national model [00:26:30] that they're still doing. So all of these people, I think, have really helped and supported me to be able to work in the industry and in [00:26:40] this space, especially as CEO because I pull it from the mall all the time. - Are there any initiatives you wish you had more time for? Yeah [00:27:10] There's never a shortage of things on our list. I'm sure one of the main things that are on our list and that we'll be doing more of this year is we did a pilot called Conversations with Camber [00:27:20], and we did it based upon, when I became CEO, and my entire team, we did, what we called coffee with camber. And so [00:27:30] every single person on my team, along with myself, talked with all of our partners who were willing to speak with us. We were just checking in, and [00:27:40] we were just seeing what we should be doing more of. And it was a founding idea, and I wanted to do it that way, Rick, because I wanted to hear from [00:27:50] every level of leadership. The old way of DEI says, let's look at the executives only, let's have a conversation in a room, and then tell [00:28:00] everyone else. I would like to forge it, let's have everybody in the room and have a real conversation. Yeah, fantastic. And they [00:28:10] told us that they wanted to convene together and get together and learn more about some practical ways of how to implement DI in their workspaces. And so we [00:28:20] created Conversations with Camber, which is currently online right now. No, cool. We've had three conversations with over 600 plus [00:28:30] people wanting to participate. And we understood it was important for us to have for camber to have an [00:28:40] opportunity to get. Leaders together, whether they're a Camber partner or not, if they're in this space and want to learn more around DEI or want to implement different [00:28:50] strategies, we wanted to build a community of leaders that can come together and share what it looks like day to day on how to implement the change that feels like it's [00:29:00] impossible to do. And so that's what comes with Camber. And because of the success that we've seen in a short period of time, we're looking next year to do some more online programming, but we're [00:29:10] going to take it live. We're going to go live with Camber and do some more convenings live. And so that's my hope. My hope is that we receive enough funding and support to [00:29:20] be able. To take conversations with Camber live on the road, to hit different regions. And so we are looking forward to be able to do more of that - Many people might be intimidated to use their voice to advocate for diversity, equity, and inclusion and may not do anything because they think their voice doesn't matter. Tell us how their voice makes a difference. Let me say this, Rick. your voice is as powerful [00:30:30] as you believe it to be. And because when you believe in something, and it moves from [00:30:40] thought to actual speech, and then speech turns into behavior, right? You have a thought about something, and you speak up, and then [00:30:50] You say something, and you become so passionate about it, it moves you to action. So no matter to me, no matter [00:31:00] where you are, what level of power or influence you may have, your voice absolutely [00:31:10] matters. And I think people have the fear of not knowing. What to say or how to say or not wanting to say the wrong thing is the [00:31:20] greatest hindrance to your belief system in the core of who you are. And the moment that you have doubt in your voice, then no, you shouldn't be [00:31:30] speaking. But your voice has so much weight because you're one person who can share a multitude of [00:31:40] words, too many to have a ripple effect. We just have to have the courage to believe that what we're saying is powerful enough - How can businesses and individuals get involved with Camber? Great [00:34:40] question. it's super simple. you can go to our website, camberoutdoors.org. And I reach out there. you can reach out to me on LinkedIn. [00:34:50] Tiffany Smith, you can find me. Don't worry. it's not a ton of Tiffany Smiths, Probably not. [00:35:00] Also, you can find us on social media @camberoutdoors as well on all platforms. You can send us a DM. You can find us there. We'll [00:35:10] definitely reach out to myself and the team. A great group of individuals who are really inspired about change are happy to support and come alongside and be your [00:35:20] partner and all these things that you guys are doing. Meetups, for lack of a better term, and things around that are all posted there. Yes. Yes. Things are online, on our [00:35:30] website, on social media. Also, I would definitely say we have a newsletter called The Inclusion Insider where we share, once a month, just what's happening, and what's going on. [00:35:40] I share a little blog every month. And also you can go on our website and just simply, hit the subscribe button. - Tell us about your favorite outdoor activity. Oh, Fun question. Fun question. Okay. I, for the first time ever, [00:36:00] Rick, I went horseback riding about a year or so ago. I Fell in love with it. Oh, my goodness. Oh, my goodness. [00:36:10] The part that I fell in love with the most, Rick, with this is that I like to know what's happening next. I like to feel, and so having to really release, [00:36:20] control and really trust the force in a way was the most liberating thing. I don't get to do that as often as I'd like, but on a day-to-day basis, I'm either, for the most part, going to probably hit the pavement with a quick job or [00:36:40] run. - Do you have any suggestions and/or advice for folks wanting to work on diversity, equity, and inclusion in their workplace? My advice is don't be afraid to start where you are. A lot of times, organizations have these lofty, huge goals to [00:37:30] try to change something that has been in place for centuries, right? And I try to encourage all of our partners that it's okay to start at [00:37:40] whatever level that you may find yourself on. The key is to just begin. The second thing that I would say is that I wouldn't recreate the wheel. I would identify [00:37:50] organizations or individuals that are part of this work, and I would. Find the perfect fit for you. We would love to service everyone, but we [00:38:00] possibly can't. And so we want to partner with companies that align with us, that align with how we do this work, the way that we do this work, and that aligns with our company values. And right. [00:38:10] And so we put together a, a consulting guide for people that are looking for different partners in that way, because we understood on the service so many, And so the other part I would say is that [00:38:20] when you do align with someone as a partner, which I think will be key is you align with someone that has proof of impact.[00:38:30] It's one thing to say something, and it's one thing to dream of the work, but it's another thing to do the work and have the results to show. Yep. [00:38:40] I'm proud to say that at Camber, we're beyond the dream phase and into the impact phase. And so we're happy to offer any [00:38:50] thought leadership to those who are interested. And we're also happy. To support you in any other organization that needs a guide as you're vetting [00:39:00] other opportunities. Again, our impact focus is the industry. It's not just our bottom line. So yeah. Leverage your experience. - What is your favorite outdoor gear purchase under $100? My water bottle, that's good, yeah, that's come [00:39:20] up a few times. Actually, that's good. Yeah, like I said, my go-to is to jog. I am training, I always wanted to run a marathon, and I'm not quite committed. [00:39:30] to a full marathon, but I said I can at least start training for a 5k. So, I'm currently training for a 5k. And yeah, the water bottle right now is my go to. - What are a couple of your favorite books? I'm currently reading Great CEOs Are Lazy. [00:40:00] Yeah. It's how exceptional CEOs do more in less time. And so being like such a nimble nonprofit, you don't have to think of, [00:40:10] I have to learn from the best quick. And so I wanted to learn from successful CEOs and behaviors and patterns on their actions to be more efficient, especially [00:40:20] when we have limited resources as a nonprofit but a huge impact. And so that's been a great read for me because it's not just talking about the day-to-day work, but also [00:40:30] the work-life balance if that's even a thing. You need to be able to create and innovate in a seamless way. - Is there anything else you want to say or ask of our listeners? I would say, to [00:41:30] our, to the listeners, that are on with us, just, thank you just, to those that are Camber supporters and stakeholders, we have an amazing board of directors, a board chair, [00:41:40] Reggie, has just really been just an amazing, a contribution to us. So, thank you to everyone who has supported Camber outdoors over the years. And I will also say, [00:41:50] be on the lookout. We have a lot of exciting new things. And, as I said before, national recognition will not just change the scope of Camber, but [00:42:00] change the scope of the industry. So stay tuned for more to come. Lots to come. Follow up with Camber Camber Website Camber: Linkedin Camber Programs Instagram Facebook X(Twitter) Follow up with Tiffany: tiffany.smith@camberoutdoors.org Tiffany: Linkedin
Where do film festivals stand in a transformed and often fragmented film landscape? What is the underlying value that they can provide and how can we measure and capture that value? In a film ecosystem that often feels siloed, how can festivals become more robust and connected to other parts of the value chain, particularly with distribution? Is there an argument for festivals to work across the year to deliver that value and are there innovative business models or funding venues that can help sustain this activity? These are some of the topics that our expert panel discussed in this discussion as part of the Screenovators Reimagining the Ecosystem series. Screenovators is the free online community dedicated to innovation in the screen industries. Discover more and sign up today here: https://screenovators.com/ Speakers: Marcin Pieńkowski Director New Horizons Film Festival. Festival director (since 2021) and former artistic director (2016-2021) of the New Horizons International Film Festival in Wroclaw, Poland. Head of distribution of New Horizons Association. Co-founder of New Horizons VOD platform devoted to arthouse cinema. He is a lecturer, film historian, editor and co-author of several books about films. Member of European Film Academy. Sarah Mosses Sarah is the Founder & CEO of Together Films, a marketing, distribution, and technology company serving the international film community from our offices in London & NYC. She has acted as the Head of Marketing for leading Film Festivals including Sheffield DocFest (Sheffield, UK), DOC NYC (NYC, US), Human Rights Watch Film Festival (London, UK & NYC, US), and the Athena Film Festival (NYC, US). She is passionate about serving filmmakers to increase their social impact, reach, and revenue for multi-award-winning titles like For Sama, Unrest, The Tale & Roll Red Roll. She also helps a variety of industry and brand clients to optimize their business performance through technology and operational support, such as Sony & Patagonia. Sarah recently graduated from the prestigious Inside Pictures film leadership course and was selected for the Mayor of London's International Growth Programme (including trade visits to NYC & LA). Together Films are expanding into international sales in Brian Newman Brian Newman, founder of Sub-Genre, consults on content strategy, distribution and marketing for some of the top brands in the world. Current and former clients include: The Climate Pledge (Amazon), GoDaddy John Deere, Oatly, Patagonia, Publicis Sapient, Purina, REI, Stripe, Sundance, Tazo, Unilever, and Yeti Coolers. Brian has served as CEO of the Tribeca Film Institute, produces independent films, and writes a popular weekly newsletter on film.
In this episode I chat with Sean Burdick from the Upper Genesee River chapter of the NDA. We hear about the 3rd and final of the Branch seminar series for 2023, which is Thursday Sept 28th at 6:00pm. Kip Adams, Chief Conservation Officer at NDA, will present at the Wellsville Rod and Gun Club. There will be food, drink, comaraderie, and a knowledge share from Kip - all topped off with prizes and drawing for the winner of the big Yeti Cooler stuffed full of surprizes for attendees of the seminar.
Rick Wittenbraker is the CMO of Howler Brothers, an Austin-based lifestyle apparel valued at approximately 50 to 75 million dollars. He previously served as the VP of Marketing for YETI Coolers, helping to grow that company from a local start-up to a powerhouse brand. Rick joined the Howler family after successfully taking the reigns of several start-ups, as well as steering Austin-based YETI Coolers from a $5-million to a $68-million company in four years. For Clips & Highlights Of The Podcast: https://www.youtube.com/c/EstebanJulian/featured Howler Brothers: https://www.instagram.com/howlerbros/?hl=en
When they talk about the best BBQ place in America there are a couple names ALWAYS in the conversation - one of them being Big Bob Gibson's in Decatur, Alabama.Chris Lilly is a 4th generation partner of Big Bob's and is the head pitmaster of the Big Bob Gibson Bar-B-Q Competition Cooking Team, the winner of 17 World BBQ Championships in meat categories, and holds a record 5 Memphis In May World Grand Championships. He won the American Royal International Invitational and captured the International Jamaican Barbeque Championship. He also won the title of “King of the Smokers” at a national barbecue Invitational.Lilly is a 2016 inductee into the Barbecue Hall of Fame and in 2019 he was presented with the 2019 Pioneer Award for his work in barbecue. Also, in 2020, Lilly was awarded the Legends of Barbecue Pitmaster Award by the National Barbecue Association. Lilly has appeared on “Live with Regis and Kelly,” “The Today Show” fourteen times, “The Martha Stewart Show,” “ESPN College Football Live,” and “ESPN Game Day,” as well as numerous Food Network programs, including judging BBQ Brawl with Michael Simon and Bobby Flay. Lilly is a Celebrated Chef of the National Pork Board and serves as a proud Ambassador for Kingsford Charcoal and Yeti Coolers. His private catering jobs include work for high-profile celebrities such as Keith Urban and work for companies like Nissan, Smithfield, NASCAR, and Microsoft.In 2009, Lilly authored a compilation of recipes, stories, and advice: BIG BOB GIBSON'S BBQ BOOK, Recipes, and Secrets from a Legendary Barbecue Joint. In 2014, Lilly's authored a second book titled: FIRE & SMOKE, A Pitmaster's Secrets.Ingredient Insiders: Where Chefs TalkInside the minds of the world's top chefs and how they source their ingredients.Listen on: Apple Podcasts Spotifywww.bbqradionetwork.com www.holsteinmfg.com
Have your cooler. Just skip the sticker on the truck.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Episode 196! In this episode we talk about finishing your competition pork ribs, cuts of ribs, origin of Valentines, the world's quietest room, Beer Review, BBQ FAILS and more! BBQ NEWS New seasonings from Tuffy Stone! https://tuffystone.com/ Academy is now carrying Lanes BBQ products! https://lanesbbq.com/ Big Moe and BBQ Bob are opening a BBQ restaurant in Huntsville, TX! More info to come! We've joined the Oddpods Media Network! https://oddpodsmedia.com/ Promo: From the Middle https://linktr.ee/fromthemidpod BEER REVIEW Martin House Brewery - Upside Down James 7 Jan 8.8 Matt 8.4 Jon 8.3 Sucklebusters BBQ WINS and FAILS @thatdudebbq on twitter Justin! Send your questions, bbq fails and wins to info@grabeminthebrisket.com or simply leave it as a message at 434-829-2299 Check us out on:www.grabeminthebrisket.com TikTok - @grabeminthebrisket Facebook- @grabeminthebrisket Instagram- @grabeminthebrisket Youtube- @grabeminthebrisket Twitter- @grabthebrisket Email- info@grabeminthebrisket.com Thanks to our partners and sponsors! Oklahoma Joe's https://www.oklahomajoes.com/rider-pellet-grills?utm_source=pr&utm_campaign=grab_em_brisket NBBQA - National BBQ and Grilling Asssociation https://www.nbbqa.org/ Barbecue News Magazine https://www.barbecuenews.com Clean Space Project Gloves https://cleanspaceproject.com/discount/brisket?redirect=%2Fproducts%2Fcsp-nitrile-gloves Sucklebusters https://www.sucklebusters.com/ Dalstrong https://dalstrong.com/?ref=S1CLUEQO6rEHh9 CoolieNation https://www.coolienation.com/brisket Cambro Mfg https://www.cambro.com/ Texas Brew Hopper https://www.texasbrewhopper.com/ The Smoke Sheet https://www.bbqnewsletter.com/ Bolner's Fiesta Spices https://www.fiestaspices.com/ YETI Coolers https://www.yeti.com/en_US
Episode 195! In this episode we talk about finishing your brisket, Toadzilla, Bats, Neighbor Lawsuits, Beer Review, BBQ FAILS and more! LINKS Toadzilla - https://allthatsinteresting.com/worlds-largest-toad Pizza Oven Dispute - https://www.wkyc.com/article/news/local/cuyahoga-county/pizza-oven-dispute-cleveland-heights-trial-grandview-avenue/95-c552835c-9217-4d5e-8e3c-edda7c5c4bae BBQ NEWS HEB is carrying Texas Pepper Jelly! https://texaspepperjelly.com/ The New StartNGrill - https://www.indiegogo.com/projects/start-n-grill#/ Spider Grills Pellet Adapter - https://www.spidergrills.com/products/spider-kettle-grill-pellet-adapter We've joined the Oddpods Media Network! https://oddpodsmedia.com/ Promo: Big 10+4 https://linktr.ee/big10plus4 BEER REVIEW St. Arnolds Tarnation James 9.9 Jan 8.8 Matt 9.2 Jon 8.1 Alex 6.4 Send your questions, bbq fails and wins to info@grabeminthebrisket.com or simply leave it as a message at 434-829-2299 Check us out on:www.grabeminthebrisket.com TikTok - @grabeminthebrisket Facebook- @grabeminthebrisket Instagram- @grabeminthebrisket Youtube- @grabeminthebrisket Twitter- @grabthebrisket Email- info@grabeminthebrisket.com Thanks to our partners and sponsors! Oklahoma Joe's https://www.oklahomajoes.com/rider-pellet-grills?utm_source=pr&utm_campaign=grab_em_brisket NBBQA - National BBQ and Grilling Asssociation https://www.nbbqa.org/ Barbecue News Magazine https://www.barbecuenews.com Clean Space Project Gloves https://cleanspaceproject.com/discount/brisket?redirect=%2Fproducts%2Fcsp-nitrile-gloves Sucklebusters https://www.sucklebusters.com/ Dalstrong https://dalstrong.com/?ref=S1CLUEQO6rEHh9 CoolieNation https://www.coolienation.com/brisket Cambro Mfg https://www.cambro.com/ Texas Brew Hopper https://www.texasbrewhopper.com/ The Smoke Sheet https://www.bbqnewsletter.com/ Bolner's Fiesta Spices https://www.fiestaspices.com/ YETI Coolers https://www.yeti.com/en_US
Episode 194! In this episode we talk about building a bark on your brisket, Matt's tritip, Beer Review, BBQ FAILS and more! BBQ NEWS Loco Cookers New Kettle https://www.homedepot.com/p/LOCO-22-in-SmartTemp-Kettle-Charcoal-Grill-in-Black-with-Cart-2023060125/322630819 BBQ Bob Trudnak New Pizza Dough! https://bobtrudnakbbq.com/ Groark Boys is Representing the BBQ community! https://groarkboysbbq.com/ NBBQA annual Conference is coming. Master classes being taught by Tuffy stone, mark lambert, Moe Cason, Boars night out. All 4 classes…$200 for members/$300 non members 8 total hours https://www.nbbqa.org/blog/2023-nbbqa-national-conference-agenda We've joined the Oddpods Media Network! https://oddpodsmedia.com/ Promo: Beer'd Al Podcast and BFYTW Podcast https://www.beerdalpodcast.com/ https://bfytwpod.com/ BEER REVIEW Abita Brewing Mardi Gras Bock James 8.6 Jan 7.7 Matt 8.6 Jon 8.6 Sucklebusters Wins and Fails Fail - LesBBQ https://lesbbq.com/ Send your questions, bbq fails and wins to info@grabeminthebrisket.com or simply leave it as a message at 434-829-2299 Check us out on:www.grabeminthebrisket.com TikTok - @grabeminthebrisket Facebook- @grabeminthebrisket Instagram- @grabeminthebrisket Youtube- @grabeminthebrisket Twitter- @grabthebrisket Email- info@grabeminthebrisket.com Thanks to our partners and sponsors! Oklahoma Joe's https://www.oklahomajoes.com/rider-pellet-grills?utm_source=pr&utm_campaign=grab_em_brisket NBBQA - National BBQ and Grilling Asssociation https://www.nbbqa.org/ Barbecue News Magazine https://www.barbecuenews.com Clean Space Project Gloves https://cleanspaceproject.com/discount/brisket?redirect=%2Fproducts%2Fcsp-nitrile-gloves Sucklebusters https://www.sucklebusters.com/ Dalstrong https://dalstrong.com/?ref=S1CLUEQO6rEHh9 CoolieNation https://www.coolienation.com/brisket Cambro Mfg https://www.cambro.com/ Texas Brew Hopper https://www.texasbrewhopper.com/ The Smoke Sheet https://www.bbqnewsletter.com/ Bolner's Fiesta Spices https://www.fiestaspices.com/ YETI Coolers https://www.yeti.com/en_US
Episode 193! In this episode we talk about wrapping your brisket, getting branded, a story from BRISKETMAN, Beer Review, BBQ FAILS and more! BBQ NEWS NBBQA annual Conference is coming. Master classes being taught by Tuffy stone, mark lambert, Moe Cason, Boars night out. All 4 classes…$200 for members/$300 non members 8 total hours https://www.nbbqa.org/blog/2023-nbbqa-national-conference-agenda Get those Ribeye Hearts cookin! We've joined the Oddpods Media Network! https://oddpodsmedia.com/ Promo: Super Media Bros https://www.supermediabrospodcast.com/ BEER REVIEW Martin House Brewing Company - Banrarang James 9.2 Jan 9.9 Alex 9.6 Jon 9.6 Sucklebusters Wins and Fails Fail - Steve Miller https://backyardsmoking.com/back-yard-smoking/ Send your questions, bbq fails and wins to info@grabeminthebrisket.com or simply leave it as a message at 434-829-2299 Check us out on:www.grabeminthebrisket.com TikTok - @grabeminthebrisket Facebook- @grabeminthebrisket Instagram- @grabeminthebrisket Youtube- @grabeminthebrisket Twitter- @grabthebrisket Email- info@grabeminthebrisket.com Thanks to our partners and sponsors! Oklahoma Joe's https://www.oklahomajoes.com/rider-pellet-grills?utm_source=pr&utm_campaign=grab_em_brisket NBBQA - National BBQ and Grilling Asssociation https://www.nbbqa.org/ Barbecue News Magazine https://www.barbecuenews.com Clean Space Project Gloves https://cleanspaceproject.com/discount/brisket?redirect=%2Fproducts%2Fcsp-nitrile-gloves Sucklebusters https://www.sucklebusters.com/ Dalstrong https://dalstrong.com/?ref=S1CLUEQO6rEHh9 CoolieNation https://www.coolienation.com/brisket Cambro Mfg https://www.cambro.com/ Texas Brew Hopper https://www.texasbrewhopper.com/ The Smoke Sheet https://www.bbqnewsletter.com/ Bolner's Fiesta Spices https://www.fiestaspices.com/ YETI Coolers https://www.yeti.com/en_US
Episode 192! In this episode we talk about maintaining a fire, KURVBALL BBQ WHISKEY, New Years, Beer Review, BBQ FAILS and more! BBQ NEWS NBBQA annual Conference is coming. Master classes being taught by Tuffy stone, mark lambert, Moe Cason, Boars night out. All 4 classes…$200 for members/$300 non members 8 total hours https://www.nbbqa.org/blog/2023-nbbqa-national-conference-agenda Smokin Brothers 3RD ANNUAL WHEN PIGS FLY INDOOR BBQ BASH & EtRO SCA STEAK COOKOFF JAN 13TH 2023 6PM DINNER JAN 14TH 2023 COMPETITION https://steakcookoffs.com/event-4989937?CalendarViewType=1&SelectedDate=1/3/2023 We've joined the Oddpods Media Network! https://oddpodsmedia.com/ Promo: Married With Television www.marriedwithtv.com BEER REVIEW St. Pauli Girl Lager James 3 Jan 4.4 Matt 7.2 Jon 3 Sucklebusters Wins and Fails Fail - Lisa and Rod Martinez Tiktok @lisamartinez595 Win - Daryl Dukes IG @p.a.p.a.q.u.e. Send your questions, bbq fails and wins to info@grabeminthebrisket.com or simply leave it as a message at 434-829-2299 Check us out on:www.grabeminthebrisket.com TikTok - @grabeminthebrisket Facebook- @grabeminthebrisket Instagram- @grabeminthebrisket Youtube- @grabeminthebrisket Twitter- @grabthebrisket Email- info@grabeminthebrisket.com Thanks to our partners and sponsors! Oklahoma Joe's https://www.oklahomajoes.com/rider-pellet-grills?utm_source=pr&utm_campaign=grab_em_brisket NBBQA - National BBQ and Grilling Asssociation https://www.nbbqa.org/ Barbecue News Magazine https://www.barbecuenews.com Clean Space Project Gloves https://cleanspaceproject.com/discount/brisket?redirect=%2Fproducts%2Fcsp-nitrile-gloves Sucklebusters https://www.sucklebusters.com/ Dalstrong https://dalstrong.com/?ref=S1CLUEQO6rEHh9 CoolieNation https://www.coolienation.com/brisket Cambro Mfg https://www.cambro.com/ Texas Brew Hopper https://www.texasbrewhopper.com/ The Smoke Sheet https://www.bbqnewsletter.com/ Bolner's Fiesta Spices https://www.fiestaspices.com/ YETI Coolers https://www.yeti.com/en_US
Episode 191! In this episode we talk about wood selection, Alex's first solo brisket, the ice storm, Beer Review, BBQ FAILS and more! We've joined the Oddpods Media Network! https://oddpodsmedia.com/ Promo: Beer in Front https://beerinfront.com/ BEER REVIEW St. Arnold's Lawnmower James 9 Jan 8.8 Matt 8.5 Alex 8.3 Send your questions, bbq fails and wins to info@grabeminthebrisket.com or simply leave it as a message at 434-829-2299 Check us out on:www.grabeminthebrisket.com TikTok - @grabeminthebrisket Facebook- @grabeminthebrisket Instagram- @grabeminthebrisket Youtube- @grabeminthebrisket Twitter- @grabthebrisket Email- info@grabeminthebrisket.com Thanks to our partners and sponsors! Oklahoma Joe's https://www.oklahomajoes.com/rider-pellet-grills?utm_source=pr&utm_campaign=grab_em_brisket NBBQA - National BBQ and Grilling Asssociation https://www.nbbqa.org/ Barbecue News Magazine https://www.barbecuenews.com Clean Space Project Gloves https://cleanspaceproject.com/discount/brisket?redirect=%2Fproducts%2Fcsp-nitrile-gloves Sucklebusters https://www.sucklebusters.com/ Dalstrong https://dalstrong.com/?ref=S1CLUEQO6rEHh9 CoolieNation https://www.coolienation.com/brisket Cambro Mfg https://www.cambro.com/ Texas Brew Hopper https://www.texasbrewhopper.com/ The Smoke Sheet https://www.bbqnewsletter.com/ Bolner's Fiesta Spices https://www.fiestaspices.com/ YETI Coolers https://www.yeti.com/en_US
Episode 190! In this episode we talk about the how to trim and season brisket, social media responses, Surprise from Jon, BBQ NEWS, James's HLSR Beer Review, BBQ FAILS and more! We've joined the Oddpods Media Network! https://oddpodsmedia.com/ Promo: 500 Section Lounge Podcast https://www.podpage.com/the-500-section-lounge-podcast/ BBQ NEWS Chicks That Smoke Reviewed in Barbecue News Magazine Disney world is getting BBQ! Send your questions, bbq fails and wins to info@grabeminthebrisket.com or simply leave it as a message at 434-829-2299 Check us out on:www.grabeminthebrisket.com TikTok - @grabeminthebrisket Facebook- @grabeminthebrisket Instagram- @grabeminthebrisket Youtube- @grabeminthebrisket Twitter- @grabthebrisket Email- info@grabeminthebrisket.com Thanks to our partners and sponsors! Oklahoma Joe's https://www.oklahomajoes.com/rider-pellet-grills?utm_source=pr&utm_campaign=grab_em_brisket NBBQA - National BBQ and Grilling Asssociation https://www.nbbqa.org/ Barbecue News Magazine https://www.barbecuenews.com Clean Space Project Gloves https://cleanspaceproject.com/discount/brisket?redirect=%2Fproducts%2Fcsp-nitrile-gloves Sucklebusters https://www.sucklebusters.com/ Dalstrong https://dalstrong.com/?ref=S1CLUEQO6rEHh9 CoolieNation https://www.coolienation.com/brisket Cambro Mfg https://www.cambro.com/ Texas Brew Hopper https://www.texasbrewhopper.com/ The Smoke Sheet https://www.bbqnewsletter.com/ Bolner's Fiesta Spices https://www.fiestaspices.com/ YETI Coolers https://www.yeti.com/en_US
Episode 189! In this episode we review 5 different holiday beers! Plus Cocaine Bears, Bernstein Bears, Office Christmas Parties, BBQ NEWS, and more! We've joined the Oddpods Media Network! https://oddpodsmedia.com/ Big Shoutout to The Muck Podcast! BBQ NEWS Sucklebusters new SPG HOT! Get well soon JT! Beer Review Panther Island Brewing - Holiday Jam Jon 6.3 James 7.7 Matt 7.9 Alex 6.3 Martin House Brewing - Gingerbread Man Stout Jon 6.9 James 3 Matt 6.2 Alex 5.2 Abita Brewing - Office Party Stout Jon 7.5 James 7 Matt 7.5 Alex 8.6 Saloon Door Brewing - Happy Holidiculous Jon 8.8 James 9 Matt 9.2 Alex 8.6 Delirium - Noel Jon 3.6 James 4 Matt 5.1 Alex 3.2 Send your questions, bbq fails and wins to info@grabeminthebrisket.com or simply leave it as a message at 434-829-2299 Check us out on:www.grabeminthebrisket.com TikTok - @grabeminthebrisket Facebook- @grabeminthebrisket Instagram- @grabeminthebrisket Youtube- @grabeminthebrisket Twitter- @grabthebrisket Email- info@grabeminthebrisket.com Thanks to our partners and sponsors! Oklahoma Joe's https://www.oklahomajoes.com/rider-pellet-grills?utm_source=pr&utm_campaign=grab_em_brisket NBBQA - National BBQ and Grilling Asssociation https://www.nbbqa.org/ Barbecue News Magazine https://www.barbecuenews.com Clean Space Project Gloves https://cleanspaceproject.com/discount/brisket?redirect=%2Fproducts%2Fcsp-nitrile-gloves Sucklebusters https://www.sucklebusters.com/ Dalstrong https://dalstrong.com/?ref=S1CLUEQO6rEHh9 CoolieNation https://www.coolienation.com/brisket Cambro Mfg https://www.cambro.com/ Texas Brew Hopper https://www.texasbrewhopper.com/ The Smoke Sheet https://www.bbqnewsletter.com/ Bolner's Fiesta Spices https://www.fiestaspices.com/ YETI Coolers https://www.yeti.com/en_US
This episode is a fun one! Christina and Meghan talk about gift giving - favorite gifts received (wait until you hear what Meghan's late husband gave her for her birthday), and cool gift giving ideas. Full Book Cup Club Book of the Month:Each month we choose a book to read together. Join us in reading our next Full Book Cup Club book of the month: "Grit: The Power of Passion and Perseverance" by Angela DuckworthLinks we talked about this episode:Chemex Coffee Maker - https://www.longbottomcoffee.com/product/chemex-coffeemaker/80-0008-01.htmlLong Bottom Coffee - https://www.longbottomcoffee.com/Verve Instant Coffee - https://www.vervecoffee.com/collections/instant-craft-coffeeCopper Cow Coffee - https://coppercowcoffee.com/Aeropress Coffee Maker - https://amzn.to/3uuYFG9Audible - https://amzn.to/3Bfs4aXMandarin Cranberry Candle - https://amzn.to/3VYJ1yzInstant Pot - https://amzn.to/3uxw42PPressure Cooker - https://amzn.to/3VXRulu23 and Me - https://amzn.to/3BlL9bDSock Club - https://sockclub.com/Yeti Cooler - https://amzn.to/3Y7FW0TPaint By Numbers - https://amzn.to/3HlviOiWeighted Blanket - https://amzn.to/3FB3HXSSucculents - https://amzn.to/3HmrjAWBidet -This is the one we talked about: https://amzn.to/3W2v5DK, and here is a cheaper option with fewer bells and whistles: https://amzn.to/3P9mTPCSupport the showIf you find this podcast helpful, please subscribe and leave us a review! Having reviews is the best way for people to find this podcast. New episodes are available every Wednesday. Thanks for being here! You can also support the show by buying us a coffee :)Find us on Facebook and Instagram too!
Episode 188! In this episode we talk about the how to pick a great brisket, Best BBQ Christmas Presents, North Korea, BBQ NEWS, Beer Review, BBQ FAILS and more! We've joined the Oddpods Media Network! https://oddpodsmedia.com/ BBQ NEWS The big winners in the Champions Barbecue Alliance! Beer Review Elder Son Brewing Co - Yippie-Ki Yay Christmas Ale Jon 8.8 James 7 Matt 8.8 Alex 8.5 Sucklebusters WINNER Keith Dixon - @teachs_bbq Send your questions, bbq fails and wins to info@grabeminthebrisket.com or simply leave it as a message at 434-829-2299 Check us out on:www.grabeminthebrisket.com TikTok - @grabeminthebrisket Facebook- @grabeminthebrisket Instagram- @grabeminthebrisket Youtube- @grabeminthebrisket Twitter- @grabthebrisket Email- info@grabeminthebrisket.com Thanks to our partners and sponsors! Oklahoma Joe's https://www.oklahomajoes.com/rider-pellet-grills?utm_source=pr&utm_campaign=grab_em_brisket NBBQA - National BBQ and Grilling Asssociation https://www.nbbqa.org/ Barbecue News Magazine https://www.barbecuenews.com Clean Space Project Gloves https://cleanspaceproject.com/discount/brisket?redirect=%2Fproducts%2Fcsp-nitrile-gloves Sucklebusters https://www.sucklebusters.com/ Dalstrong https://dalstrong.com/?ref=S1CLUEQO6rEHh9 CoolieNation https://www.coolienation.com/brisket Cambro Mfg https://www.cambro.com/ Texas Brew Hopper https://www.texasbrewhopper.com/ The Smoke Sheet https://www.bbqnewsletter.com/ Bolner's Fiesta Spices https://www.fiestaspices.com/ YETI Coolers https://www.yeti.com/en_US
Episode 187! In this episode we talk about the history of brisket, YouTube BBQ, North Korea, BBQ NEWS, Beer Review, BBQ FAILS and more! We've joined the Oddpods Media Network! https://oddpodsmedia.com/ BBQ NEWS Oklahoma Joe's 10% Discount - use code HOLIDAY10 Christmas Giveaway starting soon on all platforms! Beer Review Marty's Little Monsters 4 pack - Martin House Brewing Jan 8.1 Jon 8.5 James 8 Matt 8.2 Alex 8.5 Sucklebusters WINNER Perry Brooks!! Send your questions, bbq fails and wins to info@grabeminthebrisket.com or simply leave it as a message at 434-829-2299 Check us out on:www.grabeminthebrisket.com TikTok - @grabeminthebrisket Facebook- @grabeminthebrisket Instagram- @grabeminthebrisket Youtube- @grabeminthebrisket Twitter- @grabthebrisket Email- info@grabeminthebrisket.com Thanks to our partners and sponsors! Oklahoma Joe's https://www.oklahomajoes.com/rider-pellet-grills?utm_source=pr&utm_campaign=grab_em_brisket NBBQA - National BBQ and Grilling Asssociation https://www.nbbqa.org/ Barbecue News Magazine https://www.barbecuenews.com Clean Space Project Gloves https://cleanspaceproject.com/discount/brisket?redirect=%2Fproducts%2Fcsp-nitrile-gloves Sucklebusters https://www.sucklebusters.com/ Dalstrong https://dalstrong.com/?ref=S1CLUEQO6rEHh9 CoolieNation https://www.coolienation.com/brisket Cambro Mfg https://www.cambro.com/ Texas Brew Hopper https://www.texasbrewhopper.com/ The Smoke Sheet https://www.bbqnewsletter.com/ Bolner's Fiesta Spices https://www.fiestaspices.com/ YETI Coolers https://www.yeti.com/en_US
Brian Newman is Founder of Sub-Genre and one of the world's leading experts on brand-funded films. He consults on content strategy, distribution and marketing for some of the top brands in the world. Current and former clients include: The Climate Pledge (Amazon), GoDaddy, Oatly, Patagonia, REI, Stripe, Sundance, Tazo, and Yeti Coolers. As well as being film's leading 'brand whisperer', Brian is a bonafide feature film producer in his own right and has an impressive film track record across festivals and production - including as CEO of the Tribeca Film Institute. His free weekly newsletter on the industry is simply essential reading and is available at www.sub-genre.com. In this conversation Brian outlines the opportunities for filmmakers to tap into brand money, sharing the latest case studies and strategies for success in this still emerging area.
Snowmobiling and Snow biking are incredibly enjoyable sports. There's nothing better than getting out with your friends while the trails or mountains are in perfect condition. What can make that ride go south quickly is not being dressed properly. Being too hot or too cold can ruin a great day of riding. Because of this, we've partnered with David McKinney from 509 to help take the guesswork out of deciding what gear you should wear this riding season no matter if you're a mountain rider out West or just enjoying your local trails in the Midwest. Check out all of 509's gear by following the link below:https://ride509.com/ See all of 509's Video's and Podcasts by heading over to their YouTube channel. https://www.youtube.com/c/509films Fueling Your Passion Podcast Polaris Snowmobile YouTube Channel:https://www.youtube.com/user/PolarisIndUS Polaris Snowmobile Help Center:https://snowmobiles.polaris.com/en-us/self-help/ If you have a question or an idea for a future episode, use this link to send it to us.https://snowmobile.polaris.com/en-us/self-help/suggest-help-article/ YouTube® is a registered trademark of Google LLCCordura® is a registered trademark of INVISTA NORTH AMERICA, LLC5TECH® is a registered trademark of FIVETECH TECHNOLOGY INC. YouTube® is a registered trademark of Google LLCYeti® is a registered trademark of Yeti Coolers, LLCArctic® is a registered trademark of ARCTIC (HK) LIMITED LIMITED COMPANY Rigid® is a trademark of JST Performance, LLC d/b/a Rigid Industries, LLCRhino-Rack® is a registered trademark of Rhino Rack Australia Pty LimitedRockford Fosgate® is a registered trademark of Rockford CorporationUnless noted, trademarks are the property of Polaris Industries Inc© 2022 Polaris Industries Inc.
Episode 186! In this episode we talk more turkey, diving into turkey cooking methods, BBQ NEWS, Beer Review, BBQ FAILS and more!BBQ NEWS Memphis in may is going back to their original venue! Oklahoma Joe's 10% Discount - use code HOLIDAY10 We've joined the Oddpods Media Network https://oddpodsmedia.com/ Beer ReviewShell Shock Imperial Stout - Martin House Brewing Jan 8.4 Jon 8.1 James 9.6 Matt 9.5 Send your questions, bbq fails and wins to info@grabeminthebrisket.com or simply leave it as a message at 434-829-2299 Check us out on:www.grabeminthebrisket.com TikTok - @grabeminthebrisket Facebook- @grabeminthebrisket Instagram- @grabeminthebrisket Twitter- @grabthebrisket Email- info@grabeminthebrisket.com Thanks to our partners and sponsors! Oklahoma Joe's https://www.oklahomajoes.com/rider-pellet-grills?utm_source=pr&utm_campaign=grab_em_brisket NBBQA - National BBQ and Grilling Asssociation https://www.nbbqa.org/ Barbecue News Magazine https://www.barbecuenews.com Clean Space Project Gloves https://cleanspaceproject.com/discount/brisket?redirect=%2Fproducts%2Fcsp-nitrile-gloves Sucklebusters https://www.sucklebusters.com/ Dalstrong https://dalstrong.com/?ref=S1CLUEQO6rEHh9 CoolieNation https://www.coolienation.com/brisket Cambro Mfg https://www.cambro.com/ Texas Brew Hopper https://www.texasbrewhopper.com/ The Smoke Sheet https://www.bbqnewsletter.com/ Bolner's Fiesta Spices https://www.fiestaspices.com/ YETI Coolers https://www.yeti.com/en_US
Since 1985 Polaris ATVs have been a staple to the off-road product line. Throughout the years the models have evolved and so have the way they've been used. Because of this, there has been no shortage of accessories to improve their usability and performance. Patrick Cron, the Product Leader for ATV accessories goes through the ATV lineup with us and introduces all the accessories available to make your machine perform the best no matter what you use your ATV for! If you have a question or an idea for a future episode, use this link to send it to us.https://atv.polaris.com/en-us/self-help/suggest-help-article/ Polaris Off Road YouTube Channelhttps://www.youtube.com/user/PolarisORV/featured ATV Help Centerhttps://atv.polaris.com/en-us/self-help/ YouTube® is a registered trademark of Google LLCYeti® is a registered trademark of Yeti Coolers, LLCArctic® is a registered trademark of ARCTIC (HK) LIMITED LIMITED COMPANY Rigid® is a trademark of JST Performance, LLC d/b/a Rigid Industries, LLCRhino-Rack® is a registered trademark of Rhino Rack Australia Pty LimitedRockford Fosgate® is a registered trademark of Rockford CorporationUnless noted, trademarks are the property of Polaris Industries Inc© 2022 Polaris Industries Inc.
Margo Price is a Grammy-nominated singer-songwriter from Nashville. She's played SNL, been on Bourdain, and has her own cannabis line. We chat with her about the Kanye mess (we recorded it before Adidas dropped him,) growing up in the midwest, and moving to Nashville after a mushroom trip, her new memoir goes pretty deep, how many edibles she's taking, her family life on the road, Topanga Canyon is a great place to do drugs, her LA sushi spots, being hospitalized for doing thirty shots of vodka, maybe the government doesn't need to get in the way of love, the shitty side of country music, the separation between church and music, Margo drives that one Jeep Truck, being on Yeti Cooler flow team, and check out her new book here. instagram.com/missmargoprice twitter.com/donetodeath twitter.com/themjeans --- Support this podcast: https://anchor.fm/howlonggone/support
The boomers are out and trying to convince us that Yeti, the cooler company is more valuable than Mr. Beast…needless to say, think they are dead wrong. Oh, and for those of you who have been living under a rock? Mr. Beast is a Youtuber who made $54 Million dollars from his youtube alone last year. Before you say that's nothing compared to the $1.41 billion that Yeti brought in last year, give this pod a listen to understand the real enterprise value of a major influencer. On this pod, the team dives into: Mr. Beast vs Yeti Coolers What multiple do we value creators at What brands do real estate brokers align with? And more Follow us on Twitter: Oren: twitter.com/orenmeetsworld Colin: twitter.com/landforce James: twitter.com/jamesoncamp Bookmark our sites! For great ideas on making and selling products and where to source suppliers, head on over to Oren at https://www.productworld.xyz/ For rock-solid intel on owning your own cannabis biz and where the opportunities are, check out Colin‘s curated list of Twitter threads at https://landforce.co/threads/ Get expert tips on buying a website to jump-start or expand your business. Sign up with James at https://nanoflips.com/
Veterinary colleagues, we need your help with the 2022 US Pet Obesity Prevalence Survey! Sign up today at PetObesityPrevention.org. This week hosts Dr. Ernie Ward and Beckie Mossor, RVT discuss how veterinary professionals can help gather information on pet obesity rates in the US this October. The duo discusses findings from the Association for Pet Obesity Prevention (APOP) 2021 Pet Owner Weight Management, Nutrition, and Pet Food Survey, including current pet parent attitudes on grain-free diets, DCM, best sources of pet food information, and much more! We need your help with this year's survey. Our primary goal is to enroll as many veterinary clinics and professionals to collect BCS and body weight information. In addition, we ask that you share the Pet Owner Survey on your social media to help us better understand contemporary attitudes and opinions on pet weight loss, food, and how we can better help pets achieve (and maintain) a healthy body condition. PRIZES! Did we mention prizes? The veterinary professional that submits the most pet data will win a YETI COOLER! The clinic that submits the most pets will receive an IPAD! We'll also give away several prizes to random participants, including BASEPAWS GENETICS TEST KITS! Stay tuned to APOP's Instagram and Facebook for additional details and prizes! Be sure to sign up by October 12!
The Break Room (TUESDAY 9/20/22) 6am Hour Includes: 1) It was the fat Canadian, in the Bills parking lot, with a Yeti Cooler. 2) Would you take your chances with a more dangerous weapon in this situation if it means it's unlikely you actually get hurt? 3) They're 2-0 after two dominant wins... Is this Buffalo Bills team for real?
Triple digits are coming again this week -- Wouldn't you love to just walk inside a yeti cooler during the hot summer days?A man in Layton has turned his home into just that... he calls his home "a giant Yeti Cooler" which is mostly homemade. John Loveless, also known as John Saves Energy on Tik Tok Joins the show to discuss his energy efficient lifestyle. See omnystudio.com/listener for privacy information.
Racial slur at BYU volleyball game A national news story out of BYU...a black Duke University volleyball player saying she was subjected to racial slurs and threats during a game against BYU. That BYU coaching staff and officials were notified during the game, but failed to act. She and her teammates played on and struggled to get through the game. Her call home from the team bus after the game ... through tears Rachel Richardson relayed her experience in Provo to her dad. Dave and Debbie discuss what happens and turn to Cougar Sports Mitch Harper for the latest information and what is to come next. UTA Passes offered in the Salt Lake School District The first day of school for the SLSD is tomorrow and students in the SLSD will have a new option to get to classes.. through UTA transportation.. The passes will be available to all students, staff and faculty in the Salt Lake City School District. Kensey Kunkel Manager of Business Development and Sales, Utah Transit Authority, joins the show to share how this came to be and what it means for other districts in Utah. What congress is saying about student loan forgiveness Lawmakers on both sides of the aisle continue to react to President Biden's three-part student loan relief plan. “I just thought it was monumentally unfair,” Republican Senator Roy Blunt told ABC News over the weekend. Jay O'brien ABC News Correspondent Washington joins the show to explain more. Living inside "a giant yeti cooler" the energy efficient home Triple digits are coming again this week -- Wouldn't you love to just walk inside a yeti cooler during the hot summer days?A man in Layton has turned his home into just that... he calls his home "a giant Yeti Cooler" which is mostly homemade. John Loveless, also known as John Saves Energy on Tik Tok Joins the show to discuss his energy efficient lifestyle. The reality of solar living How much does solar really cost? Amanda Dickson, host of Utah's Morning News joins the show to explain her personal research into solar and the reality of the costs that come with it. Breaking the barriers of race and sports Continuing coverage as a Black Duke University volleyball player saying she was subjected to racial slurs and threats during a game against BYU. That BYU coaching staff and officials were notified during the game but failed to act.Boyd Matheson, Host of Inside Sources joins the show to share a discussion he had with Coach Ray Scott, the first African American NBA coach of the year. Boyd dives into what it takes to build a community, motivate a team, and his experiences standing shoulder to shoulder with regular Americans fighting for civil rights. How to confront racist comments A Black Duke University volleyball player saying she was subjected to racial slurs and threats during a game against BYU. That BYU coaching staff and officials were notified during the game but failed to act. Her call home from the team bus after the game ... through tears Rachel Richardson relayed what happened in Provo to her dad.Jeanetta Williams, President of NAACP joins the show to discuss what to do if you are sitting next to a person yelling racial slurs and if Utah can change its reputation. Corporal punishment comes back to Missouri school Parents in the Cassville, Missouri, must “opt in” by giving written permission for school personnel to spank their children and district Superintendent Merlyn Johnson says most support the idea. In Utah, corporal punishment is not allowed. Though it might surprise you that it was legal until 2019. Dave and Debbie discuss and take listener calls. See omnystudio.com/listener for privacy information.
Real Estate has made many people rich, but there are other opportunities where the returns can be much higher and not necessarily with more risk than an average apartment building. Adam Jason, Partner in Legacy Group, manages Alternative Investment companies in Columbia with high upside and strong downside protection. His largest asset, The Green Coffee Company, is secured mostly by land acquired with cash or seller financing so there's virtually no debt and therefore very little risk. The Green Coffee company is rapidly growing an investment at this point can result in an 8 times investor return over the next 4 years and possibly more. Prior to founding Legacy with a partner, Adam advised the world's leading investment banks including JP Morgan, Morgan Stanley, Citibank and Goldman Sachs. Adam also served as outside counsel for some of the world's most recognizable brands, such as The Sherwin-Williams Company, R.J. Reynolds Tobacco, Procter & Gamble, Macy's and Yeti Coolers.
In this episode, we discuss: our parks and the great programming available View the current activity guide our local "Art Park" (Thoman Park) how different the O'Fallon Community Park will look in the next few years-- big transformations are coming! View the Parks Master Plan which outlines these changes and more the VanGo service offered through the St. Clair County Transit District- it's public transportation on-demand! Sat, July 16th 8am-noon Vine Street Market @ O'Fallon Station Sat, July 16 7pm an Evening at the Jazz Garage @ Gateway Classic Cars Wed July 20th, 11am-3pm Grand Opening and Ribbon Cutting @ Auffenberg Auto Mall- Free food trucks, OTHS Marching Panthers, Register to win *Yeti Cooler, JBL Party Box, Meta Quest (Oculus), Nintendo Switch or Beats headphones!* Thursday, July 21 @ 7pm Concert with Johnny Holzum and The Well Hungarians @ Auffenberg Automall with free food trucks. Bring a lawn chair! Sat, July 23 @ 10am VFW's 0.1K fun run- truly a run everyone can complete! Have an idea for a podcast topic? Submit it here! Follow us on Instagram @The618Now.
In this episode, we discuss: Millions of dollars in real estate will change hands this month in O'Fallon/Shiloh. Many businesses have relocated into O'Fallon/Shiloh Amber with Auffenberg joins us to talk about their space in Shiloh and all of the grand opening events- their events and outreach are truly community building! July 20th, 11am-3pm Grand Opening and Ribbon Cutting Free food trucks, OTHS Marching Panthers, Register to win *Yeti Cooler, JBL Party Box, Meta Quest (Oculus), Nintendo Switch or Beats headphones!* July 21 @ 7pm Concert with Johnny Holzum and The Well Hungarians with free food trucks. Bring a lawn chair! Sat, July 9th 8am-noon Vine Street Market and it's First Responder Appreciation day- first 100 first responders receive $5 to spend at any market vendor that day Thurs, July 14 7-8:30pm Shiloh Music in the park with Vince K Have an idea for a podcast topic? Submit it here! Follow us on Instagram @The618Now.
We've got one of the most special episodes ever recorded on this podcast. I am joined by my brother Philip and 3 of my lifelong friends, Roy, Rick and Ryan Seiders. We reflect back on our childhood growing up in Dripping Springs, our parental influences and trace our family lineages in Texas back to the early 1800's. We also talk about where the boys are today: We break down Philip's career in renewables, Rick's career at AG&M and Roy and Ryan's journey of founding Yeti Coolers. Enjoy the Climb! Follow The Climb on LinkedIn: https://www.linkedin.com/company/the-climb-podcast/ Check out Ørsted Energy: https://us.orsted.com/ Check out Yet: https://www.yeti.com/ (1:38) - Introductions (3:22) - The Seiders and Moore's first meeting (4:56) - The Seiders & Moore Family history in Texas during the 1800's (12:42) - Life growing up in Dripping Springs, TX (22:05) - Parental influences (35:00) - Philips's career in Renewables (38:35) - Commentary on the 20201 Texas Ice Storm (42:24) - What do renewables look like over the next 2 decades? (44:34) - Rick's career at AG&M and his future career plans (52:53) - Roy and Ryan on founding Yeti (1:10:01) - What do you want people to know about you? The Climb is produced by Johnny Peterson & Straight Up Podcasts
This week's episode of the B&H Photography Podcast is a wonderful way to usher in autumn and we hope it inspires our listeners to get out into the forests, fields, and streams to photograph what they love. It is also an episode that hits all the marks, as we talk about the gear, technique, science, ethics, and passion of photography―in this case, centered on fly fishing photography. Our guests, Jess McGlothlin and Toby Nolan bring all of the above, and a ton of experience, as we flow like a river through this hour-long conversation. Jess McGlothlin is based in Missoula, Montana, but has photographed from the Arctic Circle to the Peruvian Amazon. Her story-telling approach, often coupled with her own writing, has found a home in a range of genres and formats, from commercial to documentary. Her credit list includes brands like Patagonia and YETI Coolers and publications such as Field & Stream, The New York Times, Men's Journal, and Southern Culture on the Fly. Toby Nolan was born in Dublin, Ireland, bases his fishing and outdoor sports photography in Bend, Oregon and travels the globe for assignments. His editorial work can be found in The Wall Street Journal, The Guardian, The FlyFish Journal, and The Drake Magazine. His commercial clients include Under Armor, Ironman Triathlons, and Travel Nevada. Did you know that Billingham camera bags developed from bags made for anglers? And today's talk runs the gamut, discussing the unique aspects of fly-fishing photography, and a diverse set of tools from brands like Canon, Aquatech, and DJI. Guests: Toby Nolan and Jess McGlothlin Photograph © Toby Nolan
We're celebrating our 50th episode with the one person who we had on our podcast that we received the most feedback about, from the Bleacher Gate at Wrigley Field, Mike Smith! He sits down with Frank for yet another entertaining discussion, some breaking news and a surprise appearance at the end!Disclaimer: the views and opinions expressed are those of the speakers and do not represent any team or sponsor. It's not business, its personal. YETI is a paid partner of the 50th Episode Celebration of the Mistaken Identity Podcast! Check out their new Fall collection here!"In 2006, we founded YETI Coolers with a simple mission: build the cooler we'd use every day if it existed. One that was built for the serious outdoor enthusiast rather than for the mass-discount retailers. One that could take the abuse we knew we'd put it through out in the field and on the water. One that simply wouldn't break. We decided early on that product innovation would come from necessity and firsthand experience – not from market research and data analysis. Today, YETI products perform when it matters most - whether that be an excursion into the remote Alaskan wilderness, chasing redfish on the Gulf coast, or just getting together with friends in the backyard."Get the Podcast shirt from Obvious Shirts! Take a look!The baseball season is over, soon, but the the fall line up of movies, player sessions and On Demand content to watch is just beginning on our Podcast membership site, starting at just $1! Check it out at www.patreon.com/mistakenidentitypodcast Watch our Schitt's Creeks show "Rolling Through Schitts" and other series at www.patreon.com/mistakenidentitypodcast Support the show (https://www.patreon.com/mistakenidentitypodcast)
This week's episode features Armstrong Breaking Bread's 4th Annual A Walk For Hunger. The walk wouldn't be this successful without the help of each of the SVHS Seniors who have made the event a part of their senior class project. Our last 3 seniors: Julie Kopp, Taylor Kopp, Reaghan Wilkerson combined to raise $14,000 for our local food banks. Our guest this week, Ashley Felitsky, is our 2021 Walk For Hunger Senior and has a goal of raising $6,000. This is significant because we can surpass the $20,000 milestone in only 4 years. Huge accomplishment from these 4 young women!A Walk For Hunger 2021 will be held on Sunday, September 12th at North Boundary Park in Cranberry Township. Registration will be at 9am and the walk will start at 10am. There will be raffle baskets, YETI Cooler drawing, and a check presentation after the walk is over. Cost is $20.00 and includes a t-shirtThis is a hybrid event and can be done on your own time. We will have shirts at the Zelienople Armstrong Office for pick up starting on September 13th.For more information, to register or to donate to A Walk For Hunger:https://runsignup.com/Race/PA/CranberryTownship/AWalkForHungerEvery cent collected is given directly to our Food Banks:The Lighthouse FoundationSouth West Butler Food CupboardGleaner's Food Bank of CranberryHoly Redeemer Social Services in Ellwood City
Check out the YouTube channel - https://www.youtube.com/c/AlexRuddFishing/videos --- Support this podcast: https://anchor.fm/alex-rudd-fishing/support
Shares of Yeti Coolers have quintupled in the last year, but now it’s coming for your Away suitcase. Airbnb just revealed that it knows your life more than it knows your travel. And the Wage Wars have officially kicked off with this summer’s Great Wage Experiment. $YETI $ABNB $CMG $MCD Got a SnackFact? Tweet it @RobinhoodSnacks @JackKramer @NickOfNewYork Want a shoutout on the pod? Fill out this form: https://forms.gle/KhUAo31xmkSdeynD9 Got a SnackFact for the pod? We got a form for that too: https://docs.google.com/forms/d/e/1FAIpQLSe64VKtvMNDPGSncHDRF07W34cPMDO3N8Y4DpmNP_kweC58tw/viewform Learn more about your ad choices. Visit podcastchoices.com/adchoices
Welcome back friends, to the 30th episode of festivalPass Stories podcast, sponsored by Dos Hombres. We have another famous guest this week, Emmy nominated host of “Bass 2 Billfish”, Peter Miller. There was always a connection between Peter and fishing. He learned everything about being a fisherman from his father while growing up in Tappan, New York. He can even remember thinking that he wanted a fishing tv show. But before he was given the keys to his own television program, he had to prove himself as a professional fisherman. After attending the University of Miami and receiving a marketing degree, Peter Miller validated his expert status as a fisherman with three world sailfish championships, along with over 100 prominent swordfish, sailfish, and marlin events. Now, with the victories under his belt at the top of fishing, Peter was ready to step into the spotlight as the star of his own show; fulfilling a childhood dream. NBC Sports launched “Bass 2 Billfish with Peter Miller”, and the show gained early momentum. It wasn't long before Peter became a nature celebrity, and “Bass 2 Billfish” started to get a huge following. With multiple Emmy nominations, the Discovery Channel decided to double down on the brand, and started “Uncharted Waters with Peter Miller”. And once again, Peter has proven to be a skilled angler and a charismatic television host that the fans love to follow. One of the better perks about being a celebrity is the endorsements, and Peter Miller has his fair share if we're being honest. Some of the top names in the sport like Bass Pro Shops, Invincible Boats, and Mercury Marine have sponsored Peter, and have built long-term relationships. Other big-name brands like Yeti Coolers, Citizen Watch, and Salt Life have also jumped into the Peter Miller business. Peter and his platforms on social media and television have millions of followers and viewers, allowing the partnerships between companies to flourish throughout his career. Not only is Peter Miller an exceptional fisherman, and a powerful brand ambassador, he is also a giving philanthropist and thoughtful environmentalist. Learn more about the charities and organizations that Peter has worked with in this milestone episode of festivalPass Stories. “My dad took me on a charter boat…and I caught a hammerhead shark when I was like 10. That was it, that's when it really kicked in. I though I was going to have a fishing tv show one day.” - Peter Miller Catch the interview on Festival Pass Stories! https://festivalpass.com/stories Resources: “Uncharted Waters” Website- https://www.unchartedwaterstv.com “Bass 2 Billfish” Website- http://www.bass2billfish.com Peter Miller's YouTube- https://www.youtube.com/user/PeterMillerFishing Peter Miller's Instagram- https://www.instagram.com/petermillerfishing/ Connect with Festival Pass! Facebook - https://www.facebook.com/getfestivalpass/ Instagram - https://www.instagram.com/festival_pass/ Twitter - https://twitter.com/pass_festival Website - https://festivalpass.com/
Zack answers questions submitted from the last week. Sponsor links Comnpany Cam (Win a YETI COOLER!) - https://companycam.com/shoptalk Yellow Jacket - https://yellowjacket.com/ Refrigeration Technologies - https://www.refrigtech.com/ NAVAC Tools - https://navacglobal.com/ TruTech Tools (Use SHOPTALK promo code!) - https://www.trutechtools.com/ EWC Controls - https://ewccontrols.com/ Watch my YouTube Channels! Skilled Trade Up! YouTube Channel - https://www.youtube.com/channel/UC8q-fPKJcG5wrt9oBDBtktQ HVAC Training Videos YouTube Channel -https://www.youtube.com/channel/UCQ3IL5BTLIe_LlznLJki3Fw HVAC Shop Talk YouTube Channel - https://www.youtube.com/user/talyn875 Listen to my podcast! HVAC Shop Talk Podcast - https://workingjoes.libsyn.com Help make the shows possible by donating through SubscribeStar! https://www.subscribestar.com/zack-psioda Get live stream notifications via text for our shows! HVAC Training Videos Notifications - https://forms.gle/5LWLkHBeTioET9hd7 Skilled Trade Up! Notifications - https://forms.gle/G9uS425tE44CFoYc6 Follow our Facebook pages HVAC Shop Talk Facebook Page - https://www.facebook.com/hvacshoptalk Skilled Trade Up! Facebook Page - https://www.facebook.com/skilledtradeup HVAC Training Videos Facebook Page - https://www.facebook.com/HVACTrainingVideos Contact me Zack Psioda Email – hvacshoptalk@gmail.com Shop for HVAC test equipment at TruTech Tools. They have a great selection and the best customer service! Use our “SHOPTALK” discount code to save 8% off your order at checkout. https://www.trutechtools.com/
From the baseball field, to the Nascar track, to the tennis court, in sports, ads can be found everywhere. Brands and sports have been linked together through sponsorship for decades. And now, with the rise of social media and influencers, athletes can create even more profitable relationships with brands than ever before. But a sponsorship should be more than just a way for a brand and an athlete to make money. Today, more than ever, that message matters. The story you tell makes a difference. And the purpose behind a brand is what is drawing people in and converting them to loyal customers. At POC, that belief is what has been driving the company since its founding, and it is influencing its unique content strategy, which is successfully driving people to its website and into its ecommerce channels. POC is a Swedish company that makes top of the line protective gear for athletes around the world. David DeMartini is POC’s Global Chief Marketing and Digital Officer and on this episode of Up Next in Commerce, he explains why the purpose- and data-driven content strategy the company has devised is working, and what other brands can learn from what they have built. Whether it’s more of a focus on original, serialized video, or a different approach to working with influencers, POC’s marketing strategies have far outperformed traditional methods. Learn how and why on today’s episode! Main Takeaways:Propose a Purpose: More than ever, consumers are driven to brands that have a clearly-stated purpose or mission. But simply having a purpose written out on your website is not enough. Brands that develop an ambitious purpose, stress test it, and look beyond the problems of now to understand how their purpose can drive them in the future are the ones that will succeed.Don’t Be Old School: Athlete sponsorships are not new in the marketing world, however, brands like POC are finding creative ways to expand those partnerships. By investing in different marketing channels like video series, movies, and other long-form, engaging content, brands can set themselves apart and tell stories in ways customers will connect with. More Than The Data: Every organization should be using data to guide organizational decisions, but data should never be the only factor. Data should be used in conjunction with what you know about your customers on an intangible level to create a balance that is analytics-based but still feels human.For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length.---Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Respond quickly to changing customer needs with flexible Ecommerce connected to marketing, sales, and service. Deliver intelligent commerce experiences your customers can trust, across every channel. Together, we’re ready for what’s next in commerce. Learn more at salesforce.com/commerce---Transcript:Stephanie:Hello, and welcome back to up next in ecommerce. This is your host, Stephanie Postles, co-founder of mission.org. Our guest today is David DeMartini, the Chief Marketing Officer at POC. David, welcome to the show.David:Hi, Stephanie. Thank you for having me. I'm excited to be here.Stephanie:Yeah, I'm really excited to have you too. I just went into a Wormhole watching some of your guys' videos with the skiers, flying down the mountain at lightning speed and I was like, "Could I do this? No, probably not." But they were great to watch.David:Yes. Oh, well, thank you. And I sure you could do it. We have an amazing roster of athletes that do a great job of telling our brand story through their actions and our goal is to do everything we can to keep them safe. So, it's fun to create content or let them create content and it helps us tell our story.Stephanie:Yeah. I love that. We'll definitely be diving into all of that in a little bit, but first tell me or anyone who's listening, what is POC?David:Yeah. So POC is a Swedish company that was founded in 2006, 2007 timeframe. We are a protection brand. We're the world's leading protection brand, currently servicing athletes and participants across bicycle sports and snow sports. And so, we have a really strong mission and purpose to save lives and protect those pursuing their passion, and enable people to really find more joy in life through using our products to keep them as safe as possible when they're doing the things that they love.Stephanie:Yeah. And you have very nice looking products as well. I haven't been snowboarding in a while, but I'm like, "If I was, I would want this helmet here and they even have mouth guards nowadays, which is mind blowing to me." I mean, very helpful, but I have not seen any other companies. You have a helmet with a... Is it called a mouth guard? What is the word for that now?David:Yeah. Well, on the snow side, we have a couple of different disciplines that we service. And I think the product you're referencing is one of the helmets we have on the race side of our business. When slalom skiers or even some GS skiers are running gates. There's a chin bar that attaches to the helmets to make sure none of [crosstalk] end up smacking them in the face as they're making their way down the course. So, always looking for ways to better protect our athletes in our customers. And that's a pretty handy service with that chin bar because taking a slalom gate to the face is not much fun.Stephanie:Yeah. It does not sound like it. I also looked at them like this would be perfect for my two and a half year old, and he is always falling and hitting his face somehow, or his chin I'm like, "You guys need some kids versions of this."David:Yeah. That's a good point. We have an amazing children's line that we call poquito-Stephanie:Oh, cute.David:Kids helmets and there's some really cool safety pieces built into that. We found that the most accidents that happened with kids on a ski slope or on a bicycle are scenarios where someone larger than them, whether it's a larger kid or an adult just simply doesn't see them. And there's a collision that happens. So we have a really great visibility story built into our kids' products, but we hadn't thought about the chin or face protection for the children, but maybe we [crosstalk 00:03:28]. Yeah?Stephanie:Yeah. So when I was looking through your LinkedIn [inaudible 00:03:33], I also saw that you have a background in media and sports, and I was wondering what drew you over to POC?David:Yeah, so I of cut my teeth at an agency in Colorado working across an amazing book of brands that the agency Backbone Media service at the time. And it was really an amazing opportunity for me because I got to really dig in and understand some of the challenges that brands have really all maturity level, where we're trying to overcome. Everything from a larger, more established brand, like Eddie Bauer or YETI Coolers, all the way up to startups looking at how do they just continue to raise some money to propel their businessDavid:And so, as I was working through and learning and absorbing and working with all these amazing people at Backbone Media, I was really fine-tuning the things that were interesting to me and knew I always wanted to be in marketing and direct-to-consumer but really found an understanding of what specifically in those areas were interesting.David:And then after about five years with Backbone, POC was one of the clients of Backbone for a long time. And one of the accounts I worked on and an opportunity came up to join POC internal as the marketing director for North America and I took that and I've been lucky to find myself in some opportunistic positions within POC. And my skillset has allowed me to rise to the ranks here as well which has been really fun and really rewarding.Stephanie:Yeah. That's great. I also love how POC has the same messaging across all the platforms. It was very clear about what you guys stood for. So tell me a little bit about... Did that draw you in when you saw, "Here's our purpose. Here's why we're here." How did that impact your decision to jump over to work with them?David:Yeah. I think that one of the key attributes that you see as particularly important and something that a lot of brands in the outdoor space focus on is purpose. And the term purpose can be applied to business or the way that a company operates in a lot of different ways. But I realized early on that a trend that I was seeing with the brands that I worked with at Backbone Media, the ones with a solid foundation, a clear purpose and a really clear and ambitious but not to the point where the brand platform and the mission of the vision didn't really mean anything. Those are the companies and the brands that were doing the best.David:And so, I quickly realized how important that was. And so, as I thought about what was next, I knew that, that was core to any organization that I could see myself at, for an extended period of time. And so I made that one of my priorities and starting to look around for whatever was next for me was that purpose has to be there. And I have to really be able to connect to that purpose in a meaningful way because if I can't, in a lot of ways you're trying to fake it to make it, and that just gets really taxing and is tiresome and hard to do. And it comes back to, if you can act to the purpose it's very easy to find the motivation to really give everything you have to the business and these days you have to do that.David:So, POC has had it. It's a really amazing a brand platform and admission and vision. That's been with us since day one and credit to the founder, Stefan Ytterborn who created the brand in 2006, to address a problem that he saw in the form of... His kids were becoming ski racers. And he looked around at the head protection at the time and said, "This doesn't seem all that great and I think I can do this better." And had the foresight to realize that spending the time and really ironing out what he was there to do and what their mission and vision looked like, was crucial to make sure he built something that could continue to live on and be successful.Stephanie:That's great. Your kids always seem to be a driving force sometimes with businesses or new products. And I love that story, having an actual reason to develop something and being like, "Oh, everyone actually needs us in this industry. And it's not good enough. I'm going to fix it right now."David:Yeah. He saw a problem that was specific to him and where he was in his life and realized that, he's probably not the only one feeling this way and really created something special and it's been a fun ride since then and continues to do well. So, again, it goes back to the core purpose of the business is real and meaningful. And that's really valuable and making sure that we make the right decisions on a day-to-day basis.Stephanie:So, since you've been able to see many brands, especially why you were working at the agency, what are tips or best practices around maybe a new brand coming up with their purpose, but then actually following through, because I think that's a tricky thing with a lot of these new companies popping up it seems like a lot of them say they have a purpose or here's what we're doing, but it doesn't actually come through. It's just like the messaging. You don't see actions behind it. Is there any advice or things that you saw when you were at the agency of like this work and this did not work, everyone should not do it this way?David:Yeah. It's a good question. And I think the answer to that can take many different forms but really what you're looking for is something that's balanced in something that is, it can stand the test of time. And so what I saw at Backbone was it used to be that you could identify a problem, find a solution for it, and then take that and run with it. And I think that that worked for a long time and that was the traditional approach to starting a business. But I think the consumer today has evolved so much to where they look for more than just helping them solve a problem. You really have to be invested in the solution and in the problem itself to a point where it's authentic and real.David:And so I think for anybody who's thinking about starting a business and can't stress enough, the importance of making sure you spend the time and put the work in on building a brand platform and then pressure testing that through all different mock scenarios thinking about where you're going to be in five years, 10 years, 15 years, and beyond. And making sure the verbiage you use in the core of that brand platform can remain constant. I see if a new company is... It's almost like you can't be too focused on the problem you're trying to solve, you have to think beyond that problem, that future problems, and make sure that your approach and what you're creating can solve future problems as much as it can solve the problem here and now.David:And it's a really hard thing to do, and it takes a very specific approach and creative mind. And it's not easy to achieve. And so I feel lucky to be part of an organization where, we were able to achieve that. And the founders that started POC went through that exercise and it's cumbersome and difficult. But I think it's super important.Stephanie:Yeah. I completely agree. It reminds me of... I don't know if you've heard of the, Clock of the Long Now, it's a 10,000-year clock, and it's all about encouraging long-term thinking. And every time I start thinking about longer-term thinking, and where is this headed? I always think about that clock, it's my motivation.David:Yeah. I think that's a great connection point. And it's really hard to visualize and come up with mock scenarios as to what could happen in 10 years because who knows what's going to happen in 10 years. But I think just going through the exercises and putting the time and the effort and we'll help you find the right balance between to immediate here and now, and then on the other end of the spectrum is... I don't know if you know a guy named Scott Galloway, but he uses the term, yogababble where you use so many buzz words and it's so conceptual that it actually completely loses all of its meaning. You got to find someplace in between there that is balanced and can stand the test of time to a certain degree.Stephanie:Yeah. That's a good mentality. I saw you have another title, which you didn't mention in the intro, and I'm not sure why, of executive producer. I was looking at the one video, American Downhiller, which is really good. I only got to watch 10 minutes of it, but I think it's a good segue Into some of your marketing and content strategies because the video was so well done. I mean, is it on Netflix? If not, it should be. Tell me a little bit about how you guys go about thinking about developing videos.David:Yeah. I'm really glad you brought that up because that's a really, really fun and amazing project that we just launched to the world earlier in... I think it was in October actually. I was going to say November but, launched in October with a world premier here in Park City, Utah, and then a distribution program with U.S. Ski Team and skiracing.com. And like I mentioned, we got our start in ski racing and it's incredibly important in Colorado business. Compared to other snow sports categories, or the bike category. It's relatively small, but it's so important because in the athletes... Really on any level that are competing or skiing gates on a consistent basis.David:I mean, that's where the stakes are at the highest. That the speeds are incredibly high. The snow conditions are ice essentially these days. You have skis with incredibly sharp edges and the possibility of things going wrong is quite high. And so, we work really hard to continue to innovate on behalf of the ski race community and find different ways to apply the different technologies and safety features that we develop to their world. And so, through the years we've become really close to this ski race community. Like I said, it's not a huge community, but it's very tight-knit one. And one that we're very happy and proud to be part of.David:And over the years, looking for opportunities and being very close with the U.S. Ski Team, we saw this story that was really amazing and hadn't really been told on a mass level around the men's speed team, and how brotherhood really formed through, I guess you could say it through unique adversity in the sense that no ski racing in the U.S. is not what it is in Europe. When you go to Austria, you go to Norway, you go to Switzerland, ski racing is... I mean, the Hanukkah in Austria is it's like the Super Bowl, it's a huge deal there. They have amazing massive fan bases and so being an American and on the American team, when you're competing, most of the races are in Europe. And so the challenge is that the U.S. team had to overcome were unique.David:And I'm not really qualified nor want to say that their challenges were harder or worse to overcome than some of the Europeans, but they were just different. You're not able to travel home on the weekends. You're spending so much time with your other teammates and it really cultivated this brotherhood that organically evolved into this story that became... They took the name American Downhillers, and that term became a tool to represent this brotherhood and the function of some of the veteran guys on the team working to help develop and help some of the younger guys that were coming up to the speed program navigate some of these difficult scenarios that they were in, where you're in foreign country, you're not able to see your family. You're not able to go home on a consistent basis.David:And really that story was just so amazing that we were working with skiracing.com, and we finally said, "Hey, let's try and tell the story." And so, it came to life and I believe it was 2017 where we started to do some short episodes in conjunction with skiracing.com. And we did that for two or three years, five minute, eight minute, 12 minute episodes, focusing in on different elements of this American Downhiller story.David:And towards the middle of 2019, we said to ourselves, "Well, these episodes are great but we haven't really done anything like telling the story from start to finish. Is something we haven't done and it would be an amazing piece for the ski race community." And so, we partnered with skiracing.com and a woman named Claire Brown, who's an amazing producer and has an amazing team of filmmakers. And she's been a part of the ski race community since she was a little kid and she raised competitively through college and I believe she was an All American. And as a staple in that industry and community. And so, we worked with her to tell the story. And so we were able to tell the story from start to finish and pull pieces from the different episodes that we had. And it turned into this really amazing piece that, gives some insight and some behind the scenes look into what it truly means to be an American Downhiller and then some of the challenges that they had to overcome.David:So a really, really fun project that Claire and Elizabeth Reeder, who's one of our Sports Marketing Managers, did an amazing job facilitating and putting together, and we're super proud of it. And we're excited we're going to continue on with this theme and this first one was focused on the men's team, and there's equally as interesting and amazing stories on the women's side. And we're excited to continue to tell these amazing stories that happen in American ski racing, and the next one up we'll be focused on the women's team.Stephanie:That's great. So, where does this content live? I definitely want to finish it. I mean, like I said, it seems like it should be on Netflix or something. It's very, very well done, very professional. It gets you right from the beginning with all the skiers hopping in and saying what it means to them. Where do you guys put this content after it's all made?David:So the distribution for it... We launched a lot of amazing new ski race product this season. And so, we had an objective to reach and engage and build our connection with the ski race community. So the initial rollout plan with this was to work with the U.S. Ski Team work with skiracing.com. and obviously we would support it as well, but we have it living on YouTube and we've seen really great results from an organic grassroots distribution plan. We are looking at some film festivals throughout the country over the next few months and have submitted it in a few of those and we are looking at some larger distribution. There's possibility that some of it might run on NBC, this winter, which would be amazing.David:And we're looking at the subscription viewers or platforms like Netflix and Apple TV and Amazon as well. And trying to figure out how we can get it up there. The goal with the larger distribution platforms is... Again, the story is what's most important and the story can help inspire the next generation of ski racers or particularly American Downhillers. There's a utility function to that and we want to make sure that, that's available to any and everybody that wants to see it on an ongoing basis. So there's a long tail distribution plan to this as well, to make sure that anybody who wants to learn and understand this story has the ability to do that through some of these larger platforms.Stephanie:That's cool. It seems like there's definitely a lot of angles. You've got the partnership thing going on. You've got... Yeah, being able to tell the story holistically, like you wanted to and then the long tail of possibly be able to sell products as well when people see them, yeah. At the perfect place, perfect time while they're watching it.David:Yeah. And we were very intentional about... We didn't want this to be something that felt like we were artificially trying to place product throughout it, the commitment was to the story. And like I said, we've been a partner with U.S. Ski Team for so long that now our product is visible, but you'll also see product from our competitors. And that's okay. We feel like if the story's great and we can help facilitate telling it we don't need a ton of branding. We don't need POC products sitting next to every interview or we don't need the traditional product placement in these stories, feel like we're doing a service to the community by facilitating telling it, and for us, that's what we're here for. So, we take a bit of a different approach to content than say some brands do or some brands previously have.Stephanie:Yeah. Well, how do you guys approach product placement? Because that seems like a very... I mean, it's always been around, but I see a lot of brands doing it way better now. I was just talking about it, the Netflix series of one about organizing and how well the container store did after that. And I don't remember really being slapped over the head with the branding, but it was more me wanting to check into it afterwards if like, "Well, what were they using to organize their entire closets?" And it was very organic. So I see brands doing a much better job now when it comes to product placement and partnerships around that. How do you guys explore that avenue?David:Yeah. So our sports marketing organization does an incredible job and partnering with athletes and getting our product on athletes has been core to our marketing strategy since day one. And so, again, do think it comes back to the purpose conversation we had and we are not delivering on our purpose if we are not supplying the best in the world with our products, because we truly do believe that they're the safest products out there. And so, as you mentioned it, when you take an approach of... We want personalities, we want athletes on our roster that have similar beliefs but of course their own brand and their own way of executing on those beliefs. But we want people who stand for innovation, progression, and we want to make sure that the partnerships we develop with athletes, we truly are helping them pursue their passion and helping them progress the sport that they've dedicated their lives to.David:And so, we have an amazing list of a roster of athletes that we're always looking at and adding to. We have some amazing development programs as part of our sports marketing strategy. We have a three layer level approach. We just launched a revised regional or grassroots athlete program that we call the Aspired Collective and that is solely intended to give up incoming athletes across both snow sports and the bike world. Give them opportunities and help them continue to progress in their careers to one day be the next superstar. And so, doing what we can to support the communities and support the activities in sports that we service through supporting talent within those categories you naturally find yourself with your product on the right people more often than not.David:And so, again, it's a little bit... We try and take a maybe a less manufactured approach and we don't go out and say next year we think so-and-so is going to be the best ski racer. So we've got to get our stuff on this person, this guy or girl, and then the next year it's someone else. And so we go after, we look for longer-term partnership opportunities people who truly believe in what they're doing and partnering with us helps them do what they're doing better. That's the stuff we look for.Stephanie:Yeah. It seems like athletes sponsorships, that's like the original [OG] influencers. Influencers are big now, but the sponsorships of athletes, it seems like it was already going on for a really long time. But what seems really hard to do is figure out how it's driving sales or how it's influencing your marketing campaign. How do you guys think about that when you're setting up these partnerships, you're picking out what athletes you want to work with? How do you think about what the end results should be outside of just wanting to work with a great person of course and making it long-term? What are some metrics you hope to achieve with these parties?David:Yeah. I think it's a really good question because I think the rise of influencer marketing has put such an emphasis on follower number and engagement metrics and all these things. And I think what we've seen is that those things are all important and I'll get into how we look at those, but you can't focus so much on just the numbers to where you lose sight of the individual, the personality, really the non-tangible that an influencer or an athlete or any partnership brings to the brand. And we've been very careful to... We have an objective to be results driven and measure what we can and take a data-driven approach of course but we also want to make sure we don't over index on that to the point where we lose some of the intangible stuff.David:So, when we look at an athlete, a lot of times their Instagram follower account or their YouTube page is an important metric and in the equation but they're also three or four other metrics that are equally as important. So we look at personality, we look at opportunity to have a longer-term relationship with this person. We look at how they compete, where they compete, these sorts of things and make a very balanced call on whether or not they should be somebody we should pursue or not pursue. But to answer your question about measuring influence that athletes or influencers have, it is difficult. And there are some data tools that we have, whether it's being smart about how you distribute content for them to work into their communication outreach with specific links and stuff that we can track through our website.David:But a lot of that stuff is specific to a single campaign or a single program and there's really not a great way going back to the equation that we look at, there's not a great way to measure the intangible stuff, but we know it's important and we know it's working and it's a core element of our positioning in the marketplace. And so, we measure what we can, but we also try and be real and be okay with... There's simply some things that are just hard and difficult to measure and we trust ourselves to say, "This is this things that aren't measurable, we can..." I trust our people and we trust ourselves to say, "This is worth the investment and it's providing a lift to our brand in a way that we just simply can't measure."Stephanie:Yes. What are some of your favorite marketing campaigns that you've done that you really remember, or that were most successful?David:Oh, that's a good question. Favorite marketing. The American Downhiller is definitely up there just because it was so different and new, and we'd never produced a feature like them but we've already talked about that one. Earlier this fall, we launched a signature series, excuse me, around Fabio Wibmer who's an incredibly talented mountain biker, whether it's trials or downhill riding or, dirt jump riding. He is arguably the most popular mountain biker in the world right now and we created a signature series with him that we launched earlier this fall. That's really, really cool and we took the approach of, "We're going to create the product for you, but we really want you to create the marketing and the messaging and launch this product in your voice."David:And that was a really fun approach to take to this because one, it took a little bit of the stress off us internally, and two, it allowed for our audience to hear a message that they're used to hearing from us, from somebody different, which I think in a lot of ways was quite refreshing and something different. And Fabio's team is incredible at creating highly engaging video content and his YouTube following is massive. And so, we basically said, "We'll help you make the product. We'll support some of the distribution of the content, but we want you to create that content." And so it was a different approach for us and a pretty fun one because it brought a different tone of voice to a launch than we're used to having.Stephanie:That's really fun. I mean, and a really good point because I can think of so many brands who work with people in their industry and they end up squishing their creativity by saying like, "This is our brand messaging. This is how it needs to be done." And you can tell you're like, "This is not Oprah Winfrey talking. This is not that Oprah does that." I don't know, but they squish the creativity of the artist or the influencer by all their rules. And it ends up not being very organic and then no one's following actually ended up connecting with it.David:Exactly. And the value that these athletes and influencers and anybody that we partner with bring to our brand is they have their own community and we want to help them build their own community. But if we come in and say, "You need to talk to the community that you've built in our voice and in the way that we speak and over-engineer that, one, their community is going to say, "This is stupid. I can tell this isn't new, or I can tell that this isn't the person that I committed to either through a click on follow or some other way." And if we give that freedom to the person to communicate the points that we're trying to get our audience to understand, and in the way that feels natural to them it's going to come off better, it's going to be a better end product in terms of the creative and again, it's going to resonate with the audience more effectively.David:And we lean on our athletes in our roster of partners very heavily because they're good at what they do. And for us to come in and say, "We know how to do what you do better," it doesn't feel right and I don't think it's right.Stephanie:Yes. So you had a good quote that I saw, but I'm probably going to botch it. So you can just tell me if it's wrong. It's all around data and you were saying that the data that you gather around your customers is your true North. And I wanted to hear a little bit about, what data do you look at and is that influencing your products, or how are you using it day-to-day?David:Yeah. I think that you got the quote exactly right so, thank you for that. And I guess maybe a little counterintuitive to my last point of the balance between tangibles and intangibles, but when we do have data available, we need to make sure we're using that. And we are still a growing organization and we are far from totally dialed in terms of our data management and pulling and curating as much data as we possibly can. But we have gotten a lot better at doing that, really the past three or four years. And part of being able to actually use your data effectively you have to start with your systems and your tech stack and we've been really lucky to be able to partner and use Salesforce suite of services with Commerce Cloud, Marketing Cloud, and Service Cloud.David:And the decision to run with those platforms was specifically so that we could start to organize our data and get our systems to speak better together and learn more about our customers. We have all kinds of different touch points with these customers. And the fact that Salesforce Commerce Cloud can speak with Marketing Cloud, and even with Service Cloud when we get a customer service inquiry that scenario really at least gives us an opportunity to maximize what we know about our customers. And so, like I said, we have a long way to go to be where I would say we're A+ rating in terms of data management,` but every day our team gets smarter and we make right the right decisions and we learn more.David:And I think in terms of using the data as your true north and bringing it full circle back to the idea of balance, you got to be able to analyze the data, understand what the data is telling you, but then put that information or that insight into the context of the other things you know about your customer base. I think one of the things I feel very lucky in that, we are a relatively small team, a marketing team of 25 or 28 people across both the marketing team and the digital team. One of the benefits of that is that, we don't have a lot of redundancy and every individual in the organization you naturally have to gain an understanding and you got to know our customer relatively well for almost everything that we do.David:And so, that contextual understanding and knowledge of our customer, coupled with some better data management and insight going actually does give us a pretty good understanding of our customer. What's important to them and how we can deliver on that. Whereas I think a lot of times in bigger organizations I've seen, if you have a lot of not necessarily redundancy, but a lot of very specified positions that do one thing and do one thing very, very well, it's a lot harder to understand the big picture and gain of an accurate profile of the contextual things that go along with your customers. And so, I guess what I'm saying is in a larger organization, it's very easy to look at the data and only the data and it's sometimes hard to bring your head up and look around and say, "Okay. Well, this is what this is telling me about this specific point or insight. How does that connect with what might be happening over here?" And so there's of course the challenges with being a smaller group but I there's also a lot of benefits and that's definitely one of them.Stephanie:Yeah. I completely agree. I mean, thinking about how do you get to that holistic approach where... I mean, I've been at larger companies before and things get siloed and you have your customer service team over here, and they're probably hearing so many good nuggets from customers about new product features they want, or something that might help the experience better or the unboxing experience. And a lot of times that they just get stuck there and you don't know how to incorporate into your new product launches and stuff. And so, I hear a lot of companies, especially smaller ones that are very quickly growing, experiencing issues like that, where things are all siloed and they don't know how to look at the data, but then also take a step back and use your gut and be like, "That's actually sending us in the wrong direction, or that's not really our customer who's saying that."David:Exactly. Yeah. Being a small group allows us to... Our customer service manager can easily stand up and walk across the room or these days, tap our Digital Director on the shoulder and say, "Hey, three of my team members said this and they're hearing this. What does that mean for what you do?" Those conversations are really, really important. And since we're lucky. It's a little easier for us to facilitate those just because we're a smaller team.Stephanie:Yes. So what digital trends are you excited about? Where are you guys headed over the next three years in the world of ecommerce?David:It's a good question but there's lots of them. I think one of the things that I'm seeing in and we're actually acting on is that, consumers are... Their expectations have evolved to a certain point to where the traditional tactics in terms of driving a sale, there's more options there. I think, you're seeing a lot of brands think about the needs of their customers and really looking at it and saying, we need to be able to add more value than we're looking to extract from our customer base. And to do that, you have to really think about what are the challenges or the struggles, or the other complimentary problems you can solve for your customers on behalf of them to help strengthen that connection they have with your brand.David:And I think what we're going to see is that, we're going to see a lot less mass trends, I guess, in a sense or mass tactics in the sense that brands that are going to be successful are the ones that are going to focus on building a community that is tight-knit has a very meaningful value prop for the members of that community. And ultimately places a little bit more emphasis on lifetime value and holding onto the customers that they have and building a better relationship with them versus turn and burn customer acquisition bring them in, make a sale, move on to the next.David:And so, we're really excited about that because we have a lot of the ingredients necessary to build a meaningful community and we have to do some ideation on this idea of providing more value than we're looking to extract, but it's a new set of challenges and one that I think is a little bit more fun because you're becoming a better partner to your community and keeping hold of that and looking for ways to solve other problems for them and make your brand more appealing and one that they want to connect with on a deeper level. And that's really fun, and so we're excited about that.Stephanie:Yeah. That gets back to the whole idea of long-term thinking. And yeah, I think the companies that'll rise above the rest, especially with so many coming out right now, we're going to be the ones who think longer-term like that. Think how to build that community and really engage your customers. That's not just driven on that quick conversion.David:Exactly. Yeah. And if you look at the mega brands out there right now that are being successful, they're looking at that exact equation, obviously in a different way than we are, but you see brands like Peloton and Lululemon's acquisition of Mirror, they're looking to check a series of boxes, whether it's vertically integrating owning the hardware, developing a reoccurring revenue model. All these things that compliment and go hand in hand with a tight-knit community of consumers that are truly committed to you as a brand.David:Yeah. I think literally Lululemon's one of the most amazing examples because they do such a good job of developing a community, creating these ambassador programs towards, there's one up here on main street, you walk into a store and you look around and the imagery they use our local ambassadors. You look up on the wall and you see your friends up there and it's like, "Wow, one, I didn't know they were in a massive, that's cool." But also to be that smart to actually integrate local ambassadors into their communication and retail is just such a cool thing and makes the brand feel truly invested in this area [inaudible] do that-Stephanie:Yeah. I didn't know they did that. That's really cool.David:Yeah. And so they're all in on the community thing, and I think this acquisition they made of this mirror product is a great way to continue to facilitate that at scale. And it'll be really cool, not really case study, but brand to follow over the next couple of years and see how they continue to evolve because they truly are the best in the biz.Stephanie:Yes. I agree. All right. Well, let's shift over to the lightning round, brought to you by Salesforce Commerce Cloud. This is where I'm going to ask a question and you have a minute or less to answer. Are you ready to go, David. All right.David:All right. [inaudible] this might be tough.Stephanie:I've done a done, I'll have to cut you off.David:Yeah. Cut me off. Don't be shy.Stephanie:All right. What's up next on your Netflix queue?David:Oh, Netflix queue. I don't know the name of it, but there's a film series about the Formula One circuit that has been recommended to me and I wish I could remember the name, but it follows some of the drivers Formula One and it's supposed to be really, really good. So-Stephanie:Drive to Survive.David:That might be it. I think you're right. It saved in our account, which is very helpful. Thank you Netflix. That's the one where we're super psyched to see next.Stephanie:Right. That sounds cool. Yeah. I think someone on our team actually recommended that as well. And I think they told me to watch it from a business perspective. I'm not really sure why. I need to check it out.David:Wow. Well, you have to let me know what you think.Stephanie:Yes. What's up next on your travel destinations when we can get out into the world and travel again?David:Man, that sounds so nice. Doesn't it?Stephanie:I know. That's why I asked it.David:Yeah. My wife and I have been talking about... And we originally were going to do it for a honeymoon, but things didn't work out the way we want it to at that trip, but we still have not skied in Japan. And that is on our list for when things settle down, is to go and Japan such an amazing place and it's such a great culture that we're super excited to experience that a little more in depth than my business trips have allowed. And you would also get an incredible amount of snow. So this seems quite good as well.Stephanie:Yeah. Well, that sounds really nice. And then you can go and hang out in the hot bath with this monkeys. Have you seen that?David:I have seen that. I think my wife might be more excited for that than she is the actual skiing.Stephanie:Oh, I'll go with her then.David:Yeah.Stephanie:I went to Japan and I missed that because we weren't in the right area and that's very sad. I'm like, "How fun would it be to take a bath monkeys?" I don't know. Maybe it's a tourist trap, but either way I want to try it.David:Yeah. It sounds pretty entertaining.Stephanie:Yeah. What one thing do you not understand today that you wish you did?David:Oh, man. I mean, so much. It's a good question. Well, here now, I'm getting ready to take the next level of avalanche certification and understanding how avalanches work so that we can ski and travel through the back country safely. I have some training on that, but there's a lot more that I don't understand. And so that is fresh on my mind as the snow is starting to fall and I'm excited to continue my education on understanding snow pops and risk assessment and making sure that we can [inaudible] snow, but do it safely.Stephanie:I mean, that's a good one. And that is a unique answer. No one else has said that so far. So David-David:Thank you.Stephanie:All right. And then the last one, what one thing will have the biggest impact on ecommerce in the next year?David:I mean, the thing that comes to mind feels a little bit like a cop out just because it's been so talked about, but I think 5G is really hard to ignore and when that fully rolls out the mobile trends that we're seeing are going to become even more important and pointed. So, it's going to put so much more emphasis on the computer you carry in your pocket rather than the one that you sit in front of it at the desk. We and a lot of other brands are still working on how do you crack that device in a way as meaningful as it could be in maximizing the value to the business that comes from a mobile device. So, I think that's going to continue to become more and more important and it's a tough one to solve.Stephanie:That's a good answer. Or it's not a cop out because no one else has said that so far. I thought you were going to say COVID-David:Oh, right.Stephanie:And then I was going to be like, "No. [inaudible 00:51:09]." So-David:No. I didn't think of that. It's the new normal, I guess.Stephanie:I'm glad. Yeah. Exactly. All right, David. Well, thank you so much for coming on the show. Where can people find out more about you and POC?David:Yeah. So, come find out more about us at pocsports.com. Can learn more about our product offering, our amazing roster of athletes and the things that are important to us and want to moment just to thank the amazing team of people, not just with marketing but everybody here involved with POC. Like I mentioned, they are as committed as anyone can be to why we exist and that permeates through our business and so many different ways on a consistent basis. And the people here and the talent that they bring and the drive and passion that they bring truly is what makes us an amazing organization. So, would rather say, thank you to them I guess than promote myself, if that option is okay.Stephanie:That option is okay. That sounds great. Thanks so much, David. Yeah. It's been great.David:Yeah. I appreciate it, Stephanie. And great to speak with you.
The 2024 Olympics is adding in new events, Yeti Coolers and Amazon working to prevent counterfeit products, and the pandemic highlights the need for high speed internet. See omnystudio.com/listener for privacy information.
Digital marketing - one of the most difficult concepts to understand and succeed with. In our latest episode, we speak with Jeff Root - a ninja of sorts when it comes to SEO/SEM.
Corey's wife is pushing for them to get a Yeti cooler, but is it really worth the money? See omnystudio.com/policies/listener for privacy information.
Corey and Sean are back again with the sixth installment of the Beneath the Surface Podcast: Gatorproof. In this episode, they rehash what they describe as “the best shoot” of their lives. Back in 2016, to promote the launch of BOTE's KULA Cooler, the guys teamed up with some friends (and some heroes) to make a mockumentary product launch video at an alligator farm in South Florida. The whole thing turned out to be one helluva good—even if totally absurd—time.Back then, many of the major cooler companies were promoting “bear proof coolers.” Corey found the notion of this idea somewhat silly—like, unless you're out West in grizzly country, why would your cooler need to be bear proof? So, he and the team came up with an original spoof-script about a crazed character named Murph (played by Sean) whose life mission was to find the most durable products on the planet through the creation of the Gatorproof Alliance—a fictitious organization that would test product durability by seeing how these products stood the test of an alligator's jaws.The guys relive some of their favorite moments from the shoot, and it comes out sounding like a hybrid mix between Silence of the Lambs, The Waterboy, and Tiger King. If you're looking for a laugh, sit back and enjoy.LINKS FROM THE EPISODEWhy buy the KULA cooler? Easy. Because “round” is KULA.Have a laugh with the Gatorproof Alliance - Obsession video.Have another laugh with BOTE's version of a Dollar Shave Club commercial.Meet Manny Puig—the Steve Irwin of alligators.Learn about Florida Fish & Wildlife conservation.WHO'S IN THE EPISODELead Designer, Co-Founder, and CEO at BOTE, Corey Cooper is a licensed engineer hailing from Auburn University. Corey is the pioneer of the DarkRoom, assisting with the design of the machinery, concepting the layout and ultimately developing the workflow used in DarkRoom production. Corey's passion for this project is so strong that on any given day, regardless of how busy things are at BOTE, you will often find Corey working in the DarkRoom.Sean Murphy is the Director of Photography at BOTE and a world-renowned photographer based in Fort Walton Beach, Florida. After spending most of his career based in Los Angeles, shooting for brands like Adidas, Red Bull, and Toyota, just to name a few, Sean moved back to the Redneck Riviera. You can find Sean capturing gritty America and spontaneous moments that translate into visually stunning photography.SOUND BITES“The KULA, for those of you guys familiar, is our very unique, round, badass all around, tough-guy cooler. This thing was a unique creation in itself. It's its own brand kind of inside the BOTE brand.” – Corey Cooper, CEO and Co-Founder at BOTE“When we made our cooler, we thought it would be a kind of cool thing to name it KULA, like a cajun thing. We also had a unique style with it, too. We had a bunch of ambassadors and people at the time that were using our boards for fishing, using 5-gallon buckets. They'd have a 5-gallon bucket; they'd have a cooler. They'd have all this shit on their boards, and I'm like ‘hey man, maybe we can consolidate all that'—make a cooler in the shape of a 5-gallon bucket that you can also use as a seat. So it took on its own identity.” – Corey Cooper, CEO and Co-Founder at BOTE
Episode #81 - S4E9 - The Most Unlikely Nurse, Part II - The Real Talk School of Nursing Podcast Prereqs: High School Multitude of Colleges “Less than stellar grades” is an understatement Getting kicked out of college, the third time Finding yourself, what changed Support Work Experience Impact on Nursing and Nursing School Nursing School Small Hospital PCA -> BIG hospital Nurse Culture Shock Orientation “Comfortable” as a nurse New Grad Giveway Rules: I will take entries on the first item until March 31st! #GIVEAWAY Yeti Hopper Flip 8 Yeti Hopper Flip 12 Yeti Camino Bag We will do a first come first served format. So if you get your name drawn in this round, you get to choose your prize! Like/Follow the Page/Feed. Share the Episode Post with one of the Yeti Cooler pics to your Story. Share the Episode Post with one of the Yeti Cooler pics to your FEED. TAG @RealTalkNursing Use the Hashtag, #RealTalkNursing Yes, I’m sorry. These are $200 coolers. Lastly: Tag TWO friends. Facebook & Instagram: Music: Karaoke Can't Get Enough of Your Love, Babe - Barry White *: https://www.youtube.com/watch?v=t46AbAd8JwM
Episode #80 - S4E8 - The Most Unlikely Nurse, Part I - The Real Talk School of Nursing Podcast Prereqs: High School Multitude of Colleges “Less than stellar grades” is an understatement Getting kicked out of college, the third time Finding yourself, what changed Support Work Experience Impact on Nursing and Nursing School Nursing School Small Hospital PCA -> BIG hospital Nurse Culture Shock Orientation “Comfortable” as a nurse New Grad Giveway Rules: I will take entries on the first item until March 31st! #GIVEAWAY Yeti Hopper Flip 8 Yeti Hopper Flip 12 Yeti Camino Bag We will do a first come first served format. So if you get your name drawn in this round, you get to choose your prize! Like/Follow the Page/Feed. Share the Episode Post with one of the Yeti Cooler pics to your Story. Share the Episode Post with one of the Yeti Cooler pics to your FEED. TAG @RealTalkNursing Use the Hashtag, #RealTalkNursing Yes, I’m sorry. These are $200 coolers. Lastly: Tag TWO friends. Facebook & Instagram: Music: Karaoke Can't Get Enough of Your Love, Babe - Barry White *: https://www.youtube.com/watch?v=t46AbAd8JwM
#79 - S4E7 - Healthy Meals for All with Michelle Gray - The Real Talk School of Nursing Podcast FoodiQueen.com Meal Prep Recipe BINDER Hacks Lean & Green FoodiQueens Nutrition Support Recipes and Facebook Group #GIVEAWAY Giveway Rules: I will take entries on the first item until March 31st! Yeti Hopper Flip 8 Yeti Hopper Flip 12 Yeti Camino Bag We will do a first come first served format. So if you get your name drawn in this round, you get to choose your prize! Like/Follow the Page. Share the Episode Post with one of the Yeti Cooler pics. TAG @RealTalkNursing Use the Hashtag, #RealTalkNursing Yes, I’m sorry. These are $200 coolers. Lastly: Tag TWO friends. Facebook: If you’re on Facebook Follow us on Instagram: Share the Episode post on your Story Post one of cooler pics to your feed so it sticks around while the giveaway is going. Tag @RealTalkNursing Use the Hashtag, #RealTalkNursing Tag TWO friends. Instagram:
Dave and Bernie are back with the long awaited episode 36. This week they discuss, Austin FC scoring an MLS top 5 kit sponsorship with Yeti Coolers, Dave's son, Marshall, starts U4 soccer, and Manchester United updates. Also, Manchester City gets banned from UEFA competitions for 2 years.
Branding is super important.It determines the success of your marketing. It controls how much you can charge.The list goes on.A great brand makes life a lot easier as an ecommerce store owner.On this episode I'm joined by Teddy Giard, co-founder of Kanga Coolers.Their growth has been fueled by great branding at the core.It even led to a Shark Tank appearance and a deal with Mark Cuban.The Black Friday Email Success ChecklistDon’t leave money on the table this Black Friday and holiday season.Download our 2019 edition “Black Friday Email Success Checklist” to crush your competition and have you best Black Friday ever using email marketing.Click here to download the checklist for free.Click here to download the checklist for free.Links:WavebreakKanga Coolers' Website@KangaCoolers on InstagramKangaCoolers on YouTubeListen on iTunesLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.
Thanks for joining us for Episode 3 of the Everything Eichler Podcast hosted by me, Fred Eichler! This Podcast Episode we jump back to Turkey Season where we had Trevor Stewart with Yeti Coolers out to Full Draw Outfitters here in Colorado! Trevor is the Community Marketing Hunting Specialist for YETI Coolers. We talk about Trevor's turkey hunt that included army crawling, hear about fainting goats at our ranch, learn about how YETI was founded, more about his role and about the company culture, why YETI's cost so much, PLUS so much more! Hope you enjoy! This podcast giveaway will be a Yeti Loadout GoBox--winners choice of color provided by Yeti Coolers! You must be subscribed to this Podcast to be entered! Also, listeners can receive 25% Off of Full Price Items with Code "EICHLER25" @ www.blockeroutdoors.com! Shop YETI at Bass Pro Shops or Cabela's, or also at www.YETI.com Follow YETI on social on Facebook, Instagram or Twitter! Fainting Goats on YouTube YETI Founders FlexCoat Story
This week's Episode features Sloane Brown, Hunting Specialist for YETI! Sloane has an incredible story how hunting and the outdoors saved his life. Kick back for a moving story and share a few laughs as Sloane tells it like it is!
Brian Newman talks about producing independent films, transitioning to working with brands on distribution strategy for branded content films, how to be diversified as a producer and how basic analytics can help a film release. Brian Newman is the founder of Sub-Genre. He consults on content development, financing, distribution and marketing to help connect brands and filmmakers with audiences. Clients include: Patagonia, REI, Keen, Yeti Coolers, New York Times, Sonos, Sundance, Vulcan Productions and Zero Point Zero. Brian is also the producer of the upcoming The Ground Between Us, The Outside Story, and Love & Taxes. He also served as executive producer of Shored Up, The Invisible World and Remittance. Brian has served as CEO of the Tribeca Film Institute, president of Renew Media (known for the Rockefeller Fellowships) and executive director of IMAGE Film & Video (producers of the Atlanta Film Festival). Brian serves on the advisory board of the Camden International Film Festival. He was born in North Carolina and has an MA in Film Studies from Emory University. Brian is a frequent keynote speaker on branded content and the future of film and new media. He is known as a serial entrepreneur and leader in the film industry, having led: the merger of Renew Media and the Tribeca Film Institute, combining two nonprofits into a leading media center, the launch of the Reframe Project to digitize and make accessible thousands of “stuck on the shelf” films, the start-up, Flicklist, an app to help people find the best films to watch, and development of the Sundance Institute’s Transparency Project, an effort to aggregate and make available the financial data on hundreds of indie films. He has served on the boards of Grantmakers in Film & Electronic Media (GFEM, now Media Impact Funders, as Vice Chair and Treasurer); Muse Film & Television, Rooftop Films (Chair) and IndieCollect (Co-Founding Board Member). --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/americanfilmmaker/support
The best stories are told in the dancing firelight of a good campfire and in this podcast the whole crew (Trevon Stoltzfus, Jake Shaw, Adam Wells, Dustin Etheredge, and Lane Walter) gather around a bonfire at their camp in western Nebraska as Sloane Brown, with Yeti Coolers, retells his story of a great spot, stalk and shot on his mule kicking archery muley buck.
Today on Welcome Home .. It’s time to PARTY! It’s our quasi-annual look at all things entertaining. We’ll talk all about the parties we’re planning, the best events we’ve attended, our very strong opinions on RSVPs, and why the neighborhood hardware store should be your first stop when shopping for party supplies. Plus, back-room deals with the Whole Foods Fish Monger, buying wine on the honor system, Graham’s inside track with Yeti Coolers. and why Burlington Coat Factory is so much more than great coats… or is it?!?! SPONSOR SPOTLIGHT: Blood Score: Bloodscore delivers medical grade, physician-authorized lab tests right to your door. You get the wellness labs you need from just a few drops of blood collected at home. Bloodscore makes HEALTHY easy because it lets us check in on our health from home. No appointments, lab visits, or hassle! Instead of getting the confusing black-and-white lab results that you and your doctor are used to seeing… you get color-coded, easy-to-understand charts and graphs on an interactive dashboard. Plus… Bloodscore gives you a PERSONALIZED list of supplements, diet changes, and exercise programs to improve your health— all based on your Bloodscore results and wellness goals. Check it out at Bloodscore.com and use the coupon code welcomehome to get 20% off an at home test kit! ZOLA: Zola, the wedding company that will do anything for love, is reinventing the wedding planning and registry experience to make the happiest moment in couples' lives even happier. Create a FREE wedding website at Zola in minutes. You can add photos, stories about how you two met, travel and accommodations info, and even recommend things to do for your guests while they’re in town for your wedding If you register at Zola, your Zola registry automatically integrates into your Zola wedding website, so guests can get all the details they need and buy you a wedding gift in one convenient place! Zola now has matching save-the-dates and invitations! Plus a FREE guest list manager: add your guests to Zola’s tool and they’ll help you collect missing addresses, format your addresses, and track RSVPs To start your free wedding website or registry on Zola, go to www.ZOLA.com/welcomehome Warby Parker Warby Parker was founded with a rebellious spirit and a lofty goal: to create boutique-quality eyewear at a revolutionary price point. A collaboration between four close friends, Warby Parker was conceived as an alternative to the overpriced and bland eyewear available today. By circumventing traditional channels and engaging with customers directly through their website and retail stores, Warby Parker is able to provide high-quality, good-looking prescription eyewear at a fraction of the price. Warby Parker is also eyewear with a purpose Almost one billion people worldwide lack access to glasses. Warby Parker partners with non-profits like VisionSpring to ensure that for every pair of glasses sold, a pair is distributed to someone in need. We believe that everyone has the right to see. Glasses start at $95, including prescription lenses. Lenses include anti-glare and anti-scratchcoatings. Blue light filtering lenses are also now available! "Have an iPhone X? Make sure to download Warby Parker's app, where you can use their brand-new Virtual Try-On, allowing you to try on eyeglasses – seeing the realistic color, texture, and size of each style, using just your phone!Free Want to see for yourself? Enjoy the FREE Home Try-On program. Order 5 pairs of glasses, and try them on for 5 days -- there is no obligation to buy! Learn more about your ad choices. Visit megaphone.fm/adchoices
3006 – .30-06 Outdoors was formed in 2007 by company owner and founder Matt Minshall. After twenty plus years in the retail end of the industry at his family’s archery and fishing store, Matt was ready to try something different. Not wanting to leave the outdoor industry that he knew so well, he decided on the manufacturing side of the industry. Matt sold his beloved fishing boat and some of his musical equipment to raise some start up capital. He then cleaned out his garage and stocked it with the first round of product. As we all know, 2008 was the beginning of one of the worst economic times this country has ever seen, but .30-06 Outdoors managed to survive through it and grow. In 2011, .30-06 Outdoors moved into a 5000-square foot office/ warehouse space. After three more expansions, more room was still needed. In 2014, Matt was blessed enough to purchase the entire 47,000-square foot building that was previously rented. .30-06 Outdoors now has product placement in ten countries on three continents. Scent Kapture – Scent Kapture started as an innocent conversation at our family Christmas. My two brothers and I were telling stories about pheasant hunting trips in below freezing temperatures and fishing trips that we took with our dad. The three of us began brainstorming business ideas revolving around our passion to hunt and fish. I have been working in the “liquids” business with cosmetology products in the professional beauty industry for fifteen years, and I started researching new technology in scent elimination liquids. After extensive research, we found a proprietary blend of ingredients that encapsulates and eliminates odors on contact, and we began testing formulas immediately. After much testing with feedback from other professionals and experienced hunters, we have refined the formulas to be one of the top competing and best working products in the outdoor sports industry. Our formulas were all professionally formulated from scratch – with the hunter in mind. Yeti – In 2006, YETI Coolers was founded with a simple mission: build the cooler you’d use every day if it existed. Growing up, my brother and I always had a passion for the outdoors. Hunting, fishing, traveling to outdoor industry trade shows with our teacher-turned-entrepreneur-father. We were raised with an appreciation for wild game, unfamiliar territory, and high-quality gear. But the coolers available at the time just weren’t up to our outdoor adventures – the handles would break, the latches would snap off, and the lids would cave in. Not only was it a hassle to replace our coolers after each season, but also these cheaply built, ordinary ice chests were limiting our good times. That frustration led us to a solution.
The guys recap the company Christmas party and give you great gift ideas for your loved ones this holiday season! **Justin's Gift Guide** Stocking Stuffers: * Gum $3.26 * Cologne/Perfume Samples FREE * Pocket Knife $20 * Lotion $8.99 * Hair Brush $7.99 * A Cool Tooth Brush $15 * Gift Cards $20 * Socks & Underwear $35 GIFTS * Peg Board $20 * Sweaters / Jackets $50 * Virtual Reality Head Set - $30 * Speakers - $100 * Crocs - $59.99 BIG GIFTS * Man Crates * Kitchen Aid - $200 * Gucci Flip Flops - $210 * TV - $500 * Game System - $250 **Nick's Gift Guide** * Stand up wireless phone charger - $20 * Adidas Adizero hat - $24 * Old Navy jogger sweatpants - $24 * J. Crew Mercantile jeans - $45 * Apple TV 4k - $180 * Ugg slippers - $100 * Yeti Cooler - $250 - $1,200 * Canon EOS Rebel T6 camera kit - $450 **E-Mail the show** ShutUpWithNickAndJustin@gmail.com **Follow Nick** Twitter: https://twitter.com/NickAdamsTweets IG: https://www.instagram.com/nickadamspics/ **Follow Justin** Twitter: https://twitter.com/PartTimeJustin IG: https://www.instagram.com/parttimejustin/ The Shut Up Podcast is brought to you by The Kidd Kraddick Morning Show, the most-listened to contemporary morning show in America. The show is syndicated by YEA Networks, and heard on more than 65 Top 40 and Hot AC radio stations across the country, as well as the American Forces Radio Network, weekdays from 5-10 am CT. Our Brooklinen sheets are the best, most comfortable sheets we’ve ever slept on! Get $20 off AND free shipping when you use promo code SHUTUP at Brooklinen.com. Brooklinen is SO sure you’ll love your new sheets that they offer a risk-free 60-night satisfaction guarantee and a lifetime warranty on all of their sheets and comforters. The only way to get $20 off AND free shipping is to use promo code SHUTUP at Brooklinen.com Brooklinen – these really are the best sheets ever. Subscribe Apple Podcasts https://apple.co/2Nniyac Google Podcasts https://goo.gl/zhCjL3 Spotify https://goo.gl/tX1jjH Stitcher https://goo.gl/vWMH56 #ShutUp #ShutUp #ShutUpPodcast #KiddNation #KiddNationPodcast #KiddKraddick #PartTimeJustin #PartTimeJustinPodcast #JustinKiddKraddick #NickAdams Learn more about your ad choices. Visit megaphone.fm/adchoices
On this episode, I talk with Sloane Brown, the Hunting Specialist of Whitetail and Waterfowl for YETI coolers. Sloane and I discuss the controversial issue with YETI and the NRA, as well as the conservation efforts YETI has been involved in. In addition, we dive deeper into the discussion of trophy photos, adventure hunting and more. Topics: Introduction to Sloane Brown Shooting the Sitka course at Total Archery Challenge and how to ground tune your bow YETI vs. the NRA - What is the real story? What YETI has done for conservation Trophy photo discussion Wild Game eating Adventure Hunting Resources: Instagram: @s_l_brown @yeti @eastmeetswesthunt @beau.martonik Facebook: Yeti East Meets West Outdoors www.yeti.com www.eastmeetswesthunt.com
Charged is a feature length documentary film. In 2011, Chef Eduardo Garcia was shocked with 2400 volts of electricity in a freak incident deep in Montana’s backcountry. Near death, alone and miles from help, Eduardo got up and took his first step towards what would ultimately be years of recovery and rehabilitation.When Eduardo arrived at Salt Lake City’s Burn Trauma ICU, doctors said he was a dead man with a heartbeat. During the course of his recovery, Eduardo spent 48 days in the ICU. He had nine severe exit wounds and underwent 21 surgeries, which included the removal of four ribs and cutting away destroyed muscle mass from his torso, legs, arms and scalp. Doctors tried to save Eduardo’s left hand, but, when it came down to life or limb, they had to amputate the chef's hand and forearm.While in the ICU, fighting for a heartbeat, Eduardo was dealt another shock: He had stage 2 testicular cancer. Pending surgeries were put on hold and he returned to Montana to begin aggressive chemotherapy. After months of chemotherapy treatment, he returned to Salt Lake City to complete his surgeries.Months before the incident, Eduardo’s long-term girlfriend, Jennifer Jane, left him after Eduardo had proven himself unfaithful. Still struggling with the knowledge that Eduardo was not the man she thought he was, Jen flew from England to be by his side. As his primary caregiver throughout it all and by his side 24 hours a day in the ICU, Jen documented the initial months with her camera and supported him through his recovery as those months turned into years.Since his hospital release, Eduardo has become an athlete and speaker for the Challenged Athletes Foundation, mastered the use of his prosthetic hook in the kitchen and is back to exploring the great outdoors. As inspiring as his physical recovery is, it is just a small part of the transformation ignited by his traumatic injuries.Charged is a survival story built on the foundations of love and forgiveness. But it is about more than just surviving. It is about building stronger relationships and a better life after tragedy. It is about finding your best self so you can live life fully Charged.Jennifer Jane is Eduardo’s closest friend and has been his primary caregiver throughout his ordeal. During Eduardo’s immense recovery she kept the camera rolling, generating a library of unique footage. She will provide the inner perspective of his recuperation and comeback, ensuring that the documentary is accurate and includes the most insightful moments of his incredible journey to get his life back. Originally from Dorset, England Jennifer moved to Montana after meeting Eduardo. She is the co-founder and CMO of Montana Mex food brand as well as the writer and executive producer of 'A Hungry Life', an outdoor cooking series being produced for YETI Coolers. Jennifer is a writer, designer, holds a degree in Psychology, enjoys dancing, board sports and performs stand-up comedy. Learn more about Jen at jennyofthejane.com See acast.com/privacy for privacy and opt-out information.
We kick this week's show off by visiting with YETI Cooler's Ben O'Brien. Having worked for the NRA prior to YETI, Ben offers a different take than most on the YETI/NRA public dust up that occurred recently. It was a bad look for the hunting/2nd Amendment community and we discuss why. Then, we hit on [...]
We kick this week's show off by visiting with YETI Cooler's Ben O'Brien. Having worked for the NRA prior to YETI, Ben offers a different take than most on the YETI/NRA public dust up that occurred recently. It was a bad look for the hunting/2nd Amendment community and we discuss why. Then, we hit on [...]
UnCommonCore Podcast | Episode 23: The Fly Fishing Show 2018 Part 1 | http://flyfishingshow.com In the fist part of this series Tom interviews representatives from: No See Um Lodge, Pinnacle Performance Eyewear, Julie Seur, Yeti Coolers, Art Weiler Rods, Scott Fly Rods, Duberry of Ireland, and Van Staal Reels. IN THIS EPISODE No See Um Lodge https://noseeumlodge.com Pinnacle Performance Eyewear http://www.pinnacleperformanceeyewear.com Julie Seur https://www.flyfishingjulieszur.com Yeti https://www.yeti.com Art Weiler Rods http://www.artweilerrods.com Scott Fly Rods https://www.scottflyrod.com Duberry of Ireland https://www.dubarry.us Van Staal Reels https://www.vanstaal.com
In this episode we discuss a fun AR build, the nonsense surrounding Yeti Coolers and their politics, and a conversation with the 2017 Minuteman Challenge Champion Angelo Yacone about Sunday's Minuteman Challenge!
Hour 1: Finland’s “universal basic income” experiment has ended just as Pat expected it would …Milo Yiannopoulos is forced to leave a NYC bar by group of democratic socialists shouting “Nazi scum” …MSNBC’s Joy Reid gets called out for “homophobic” blog posts despite them being incredibly benign …Kyle Kashuv interrogated by police officers after posting pictures of himself at a gun range …Mitt Romney wasn’t liberal enough for Massachusetts, and he’s not conservative enough for Utah …Bernie Sanders has a new plan to guarantee a job for every American, but it bears a disturbing resemblance to a dark, fictional world …Gun control advocate damages property of libertarian group during a “Change My Mind” event at Kent State University …San Francisco mayor vows to crack down on homeless camps within the city. Hour 2: Florida judge berates woman in a wheelchair during hearing, said woman dies three days later …Astronaut describes the truly hellish experience of being sucked out of an airlock …Utah state delegate describes how she didn’t vote for Romney because he became agitated when she pressed him on key issues …All veterans in the vicinity of Kimberling City, MO should consider attending the funeral of a murdered navy veteran …Man receives lengthy sentence for stealing over a million dollars’ worth of fajitas from a school over several years …Woman receives $500 fine for bringing an apple off an international flight into U.S. and not declaring it …Colin Kaepernick has a great new title to put on his resume …Melania Trump never smiles around her husband, but she sure looked happy around the Obamas. Hour 3: Pat is willing to change his diet to prevent further kidney damage, but a caller says he doesn’t have to …Antioch hero James Shaw starts a GoFundMe account for the families of the Waffle House shooting victims …Yeti Coolers is no longer supporting the NRA, but at least they didn’t drop their support loudly and proudly …Protesters don’t have the constitutional right to enter private property to state their case …Beto O’Rourke is not doing so well in the polls, and Pat is confident he won’t have to eat his underwear …Texas’ law banning “revenge porn” is too vague, according to Court of Appeals – How far can you go and still cite the First Amendment? …Police attempt to access deceased man’s phone by using his fingerprint, but should they be allowed to do so? Tune in to "Pat Gray Unleashed" weekdays from 12-3p.m. ET on TheBlaze TV! Twitter @PatUnleashed LISTEN https://omny.fm/shows/pat-gray http://www.theblaze.com/radio-shows/pat-gray-unleashed/ https://soundcloud.com/patgrayshow https://www.stitcher.com/podcast/the-blaze-radio-network/pat-gray https://itunes.apple.com/us/podcast/pat-gray-unleashed/id1280961263?mt=2 Learn more about your ad choices. Visit megaphone.fm/adchoices
Dr. Chickering provides the insight, ideas, and information you need to become a champion. In this group episode,an ensemble cast discusses Vagrants, Burlington Coat Factory, Thoroughbreds, Heavyweights, The Olsen Twins, Yeti Coolers, Secret Societies, and Fried Rice. Dr. Chickering's Podcast for Champions is powered by Zorse Industries.
Over the last year the name Moberg has burst onto the barbecue scene, but what many don't know is that the man behind the incredibly popular smokers is no newcomer to the world of pit building. Sunny Moberg has been welding since he was a teenager, and his roots in Texas barbecue stretch back to his grandfather, the founder of Smokey Denmark sausage company. Sunny's pits, made mostly from decommissioned propane tanks, have received much acclaim from barbecue enthusiasts to acclaimed BBQ joints for their expert craftsmanship, superior airflow, and cooking efficiency. Sunny also makes the trailers for his pits, a skill he learned early on when owning a previous trailer manufacturing business. As you'll hear from barbecue up-and-comers Brett Boren (@brettsbbq) and Cody Avery (averybarbecue) as well as top pitmasters Scott Moore (@tejaschocolate) and Will Buckman (corkscrewbbq) in this episode, Moberg Smokers are built extremely well and priced fairly. Some of Sunny's clients include the aforementioned Corkscrew BBQ and Tejas Chocolate and Barbecue as well as Killen's Barbecue, Flores Barbecue, Stiles Switch BBQ and Brew, Terry Black's Barbecue, and many others including international buyers! The demand for a Moberg Smoker has gotten so high, in fact, that the wait list for a pit built by Sunny has become almost as famous as the pits themselves, but you'll hear in our interview with Sunny that he has some help on the way to speed up his process. Stay tuned to the end of the episode to hear our latest giveaway of some great Moberg Smoker merchandise! We are also only one episode away from the announcement of our epic Yeti Cooler giveaway, so be sure to subscribe to the podcast as well as follow us on social media (@talesfromthepits on Instagram, @bbqpodcast on twitter) to get all of the latest details on what we're up to. Find Moberg Smokers onthe internet: @mobergsmokers twitter: https://twitter.com/mobergsmokers?lang=en Instagram: https://www.instagram.com/mobergsmokers/?hl=en Facebook: https://www.facebook.com/Moberg-Smokers-157469770932197/ and at their website: https://mobergsmokers.com/
Hello friends. Today on Gritty, my guest is Ben O’brien, Hunting Marketing Manager at YETI Coolers and previously, the Executive Editor at Petersen’s Bowhunting. AND, something I’m excited about… Ben has launched his own podcast called, The Hunting Collective. Ben seems older to me than his young age suggests… He’s a young chap with an old soul. What I like most about Benny--he’s not afraid to speak his mind; even when it’s not popular. At the same time--Ben doesn’t think he’s got all the answers--he’s a man open to new ideas and I like that about him. Recently, Ben took a poll on Instagram. The poll asked, “should hunters get rid of the grip and grin pic?” As you can imagine, this question sparked some serious debate. And naturally, I had to ask Ben about it on the podcast. It’s okay, because Ben’s a deep thinker--he can get all philosophical on you--in a good way. He’s been some places--seen some things. He’s not naive to the broad world outside of hunting. It’s his job at YETI to make sure that hunting is represented in a positive light. In today’s modern world, we all have a voice. How do we use it? Join us as we explore this topic and more on today’s Gritty Bowmen podcast. “Never underestimate the influence of the human spirit. We are all the same in this notion: The potential for greatness lives within each of us. - Wilma Rudolph
Hello friends. Today on Gritty, my guest is Ben O’brien, Hunting Marketing Manager at YETI Coolers and previously, the Executive Editor at Petersen’s Bowhunting. AND, something I’m excited about… Ben has launched his own podcast called, The Hunting Collective. Ben seems older to me than his young age suggests… He’s a young chap with an old soul. What I like most about Benny--he’s not afraid to speak his mind; even when it’s not popular. At the same time--Ben doesn’t think he’s got all the answers--he’s a man open to new ideas and I like that about him. Recently, Ben took a poll on Instagram. The poll asked, “should hunters get rid of the grip and grin pic?” As you can imagine, this question sparked some serious debate. And naturally, I had to ask Ben about it on the podcast. It’s okay, because Ben’s a deep thinker--he can get all philosophical on you--in a good way. He’s been some places--seen some things. He’s not naive to the broad world outside of hunting. It’s his job at YETI to make sure that hunting is represented in a positive light. In today’s modern world, we all have a voice. How do we use it? Join us as we explore this topic and more on today’s Gritty Bowmen podcast. “Never underestimate the influence of the human spirit. We are all the same in this notion: The potential for greatness lives within each of us. - Wilma Rudolph
Trevor chats with us about the collaboration between Yeti Coolers and Muley Freak, new products for 2018, and how he managed to kill a great buck last fall with a not-so-desirable tag here in Utah.
Download | Subscribe (Free) In this first show of season 3, Rev. Gibson and Johnny Gwin discuss the lessons from the Oct.1st readings and sermon that center on questioning authority, spiritual leadership, God's economy of grace, and claiming the infinite gifts that God bestows upon us all. And NO, one of those divine gifts (while considered an exceptional consumer product) does not include the Yeti Cooler that Rev. Gibson read about in a recent New York Times article. This NYT article focuses on the cult-like hype and love of the almighty Yeti Brand. Quoted is a Ms. Tannehill (Augusta, Ga.) describing this $300 product as practically a divine gift, “God dropped the Yeti down: ‘Here you go, South, it’s hot, I see you’re struggling.” Plus, the reporter Steven Kurutz retells the story of this summer's Great Yeti Heist of the Springhill Ace Hardware Store. Covered Topics: > Understanding and questioning authority > The Economy of Grace vs. The Economy of Merit > The Open Enrollment of God Economy of Grace > God's limitless love > The show up and failure clause of the Baptismal Covenant > The Pharisee's lack of understanding and heated conversations with Jesus (Mathew 21: 23-32) > The importance to listening to the teachings of John The Baptist > The challenges of the Spiritual Leader > The difficulty of balancing the business of the Church and the purpose of the Church > Claiming God's ever-present infinite love > How "living love" is a life's work > Parable of the 2 Sons explained > A Flannery O'Connor and a first class/coach airline analogies of the gospel lessons > The Yeti Mug that glows within each of us...maybe Weekly Readings: Exodus 17:1-7Philippians 2:1-13Matthew 21:23-32 Rev. Gibson and Johnny are so excited to start the third season of Pulpit To Pew and want to thank all the listeners for your support and patience. They and Deep Fried Studios promise to deliver every week the best show using our God-given gifts and energy. To hear Rev. Beverly Gibson's sermons or for for more information on Christ Church Cathedral please click here. This has been a production of Deep Fried Studios.
Ben O'Brien is the hunting marketing manager at YETI Coolers, he was also the executive editor for Petersen's Hunting.
Ben O'Brien is the hunting marketing manager at YETI Coolers, he was also the executive editor for Petersen's Hunting.
Everyone wants better ranking but that's not really what they want. Stores want more traffic. They want that because it leads to sales. Sales is what really matters. All of SEO is just a marketing channel to get more visitors who turn into customers. The main FIX for SEO is better rankings What if there was a way to get more sales with the existing rankings you already have? How? By convincing more searchers to click on your search listings. More clicks == more traffic == more sales. What we're talking about today is a search enhancement in Google called Rich Snippets, specifically Product Rich Snippets. They enhance your existing search results with more data and pixels. Eric Davis joins us today to walk us through it in easy to understand terms. Eric is founder of Little Stream Software, which helps Shopify entrepreneurs customize their Shopify stores using public and private Shopify Apps. — Subscribe to The Unofficial Shopify Podcast via Email Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group Work with Kurt — Learn: Why we should invest in structured data What structured data does How it affects your appearance in search results When and why Google might rewrite your title and descriptions What Google's motivations are Which rich snippets are available to help you sell more When you may not want to use semantic markup And how to test for it and use it in your store today How to get in touch with Eric for a free review of your structured data Links Mentioned: Newsletter: Eric's Daily Shopify Tips Google Structured Data Testing Tool App: JSON-LD for SEO Article: Uncover all of your Shopify store's rich snippets with this one search Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Full Transcript: Kurt Elster: Recording from Ethercycle Headquarters outside Chicago, this is the unofficial Shopify Podcast and I'm your host Kurt Elster. Today, let's take a little trip down memory lane. I recall we were doing a lot of just web development, front end development stuff, really exciting, back in say 2012. That feels like a lifetime ago already, maybe 2011. There was a lot of talk about this thing called semantic data or structured HTML or structured data, semantic HTML. Basically, the World Wide Web consortium who makes these standards that we used to development websites came up with whole bunch of fun HTML tags to try and describe the content of a site to robots essentially for Google's benefit. We would wrap our content in these fancy tags and then ideally Google would understand, “This is what this stuff does,” or what this is about. In theory, we would all go along with it, because by implementing this, by going through the effort of adding in this extra code to describe your page to Google, you would get more relevant results, more relevant search queries, better qualified traffic. There's a whole host of reasons to do it. It was really exciting. We're going to have structure data for just about everything you could come up with. It never really went anywhere. For two reasons, there's a lot of work for people and because Google got much better at figuring out what it was looking at. It did survive in one vertical and that's ecommerce. They still have this stuff for reviews and for product data. It's still out there. Where you've got these extra HTML tags that are going tell Google when it looks at a product page, “This is what's on here.” Then it could do all kinds of cool stuff with that data. We've got, ideally, this great SEO benefit and opportunity from this fairly straightforward technical thing that we can implement in Shopify themes. Why would we do it and why do we engage in SEO or even talk about this or mess with it? Well, it's because everybody, every store owner wants better rankings. Isn't that really what they want? What they want is more traffic to the store? Well, do you really want more traffic? No. You want more sales, sales is what really matters. All of SEO is just a marketing channel to get more visitors who turn into customers. The main fix for SEO is better rankings, but what if we could get more sales with existing rankings you already have, so we don't have to mess with getting more backlinks or trying to con Google into pushing our rankings up. Well, using this rich snippet data, in theory, we could get more qualified traffic and increase our click-through rate. There's one issue here, I don't entirely understand the concept. There's a lot of nuance in this, so I have brought our friend back who's been on the show before, Eric Davis. He was here almost exactly a year ago talking about his suite of Shopify apps. He has a new one that does exactly this, that adds this structure data to your Shopify store. Eric is joining us. He is the founder of Little Stream Software, which help Shopify entrepreneurs customize their Shopify store using public and private Shopify apps. The guy is a development guru, but what I like about him is he's a renaissance man. He's got development skills and he understands this technical SEO and he definitely understands the importance of marketing. He even produces a wonderful weekly newsletter for Shopify stores that you should subscribe too. I subscribe to it. I'm going to include it in the show notes for you. Eric. Thank you for joining us. Eric Davis: Thanks for having me Kurt. Kurt Elster: My pleasure. All right, a little long on the intro that time for me. I apologize for being a bit long-winded. It's a technical issue and I wanted to get people engaged and interested as to why we're talking about this. Tell me, what are we talking about? Eric Davis: I think you covered it pretty well. Structure data, rich snippets, the whole point of that is getting more traffic or more sales to your store. It's funny, because I actually have customers who will buy one of my apps. They'll email me like, “Hey, I bought your app, it's going to give me more sales, but I don't know what the heck it does, can you check it for me?” There's knowledge on this topic, but it's very technical and most stores, even if you're slightly in a technical bid a little bit like you've done some theme work. This is way beyond. I was talking about standards, how web stuff works, how search publish works. Kurt Elster: Right and to be clear. The implementation itself is not that complicated. It's the concepts around it and making sure it's actually working. Eric Davis: Exactly, yeah. It's one of those things where when it works, it's like, “That's pretty simple, I understand it,” but getting all the bits to point the right way and not screw up, that's the hard part. I mean like you said, it's almost every store owner I talk to; they want more traffic from SEO if they're using it as a channel. They want more traffic. That almost always is sold to them from SEO consultants as you need better rankings, you need to get these keywords and you do keyword analysis like some jargon, jargon, jargon. Really, the end goals, the store owner just needs more people coming to their store that are qualified and want to buy their products that end up buying their products like its ecommerce 101 stuff. The interesting thing is structure data and what I call search enhancements that Google does like rich snippets. That's one really good way to get this without like fighting, incline everyone for better rankings in the search results. Kurt Elster: Okay. The pitch here, the idea is you've got an existing store. We're already ranking for something in Google, but we're not necessarily number one, two or three. If we implement this technology into our Shopify theme, then it's going to do what? Eric Davis: What happens is, let's assume you put the data in right, you do the few technical bits. Google reveals your site, analyzes it. It says, “Thumbs up you're doing the right stuff.” Google will change how your search results appear. Let's say your result number four in the search results. Instead of looking like everyone else, you can get say like these orange stars. Let's say like five out of five, so like a 128 people reviewed it. It might show a price or a price range. You have a line of shirts that will show $10 to $30 dollars, it will say if it's in stock or if it's out of stock. The big thing from a UX design point of view is this is your same search listing. You just got all these extra data. If you look at the pages, just a bunch of pixels, your search result, even if it's number four, has more pixels than number one. Especially if you get the review stars in there, which are orange, Google's page doesn't have a lot of color other than the logo. Having orange on a page that's mostly white and blue, it's like, boom, there's your call to action. I've heard of stories that are ranked like four for seventh, getting more traffic than the first search result. Kurt Elster: Okay, so it sounds really cool. We've got the standard search listing is just title and then description. If we're lucky, we have optimized our meta description and Google chose to do it, chose to show it. It's because they don't necessarily do it. Eric Davis: Yeah. Kurt Elster: If found, if you over optimize page title and description, sometimes Google will mess with you and they will rewrite both of those things as they see fit. Eric Davis: Yeah and actually if we write those based on your queries. If you have it prefect and working perfect for a brand query, if it's more detailed like, “I want to buy something, something,” if Google decides that there's other data on the page that is more relevant to the actual search term from that one user, they will rewrite what's your description and title looks like on the fly. I had one customer where he had a screen shot of a search results, the title and what was highlighted in the content weren't even on his page at all. They weren't even on his site. Google rerouted and reworded it and he changed the search result on that search. Kurt Elster: Okay. Eric Davis: Yeah. Kurt Elster: I knew it was happening. I didn't realize to what extent or why. You're right, it has not occurred to me that it's based on the search query, because ultimately, all Google wants is, just same as you, they want a good customer experience. For them, it's, “Hey, the person is asking us a question, let's get them to the right answer. The best answer as fast as possible.” That's what they're looking for. They're including experience and part of that. Eric Davis: Yeah. Kurt Elster: The structure data is going to help- Eric Davis: They want the best query and they also want you, the searcher to be satisfied with it, because Google will track if someone comes to your site and it comes right back with the “back” button and goes somewhere else. They track that data. They know if you have a great meta description that gives you a great listing, but when they go there and they bounce right away, Google will take that as a factor. They want people to go to a place and be happy and satisfied with the store and basically never come back to Google for that search again. Kurt Elster: Okay. I search for something; Google might rewrite my title and description to match the query. If I'm lucky, the person clicks through. Then if they land in the sight and it didn't match, it didn't meet their expectation based on the page title and description or it didn't answer their original query, they're going to click “back” in Google, because you're probably running Google Analytics on your site. Google is certainly running analytics on their own site. They see when that person clicks “back” and ends up back on Google. I was saying, “Your biggest enemy isn't a competitor, it's the “back” button.” This is even more reason to believe that's the case. Then Google knows if it happens a couple of times, they'll know, all right, this is the wrong result to give for that query. Cool, okay. This is ideally where now, because we've described this data to Google, we'll have more qualified traffic, we also get a much bigger search listing. It's got more screen real estate. It's got a different color, so it really pops and stands out. Even if we're not number one through three, that top box, it's still very likely that we could possibly beat out one through three if they don't have the structure data showing or the rich snippet as they say. Then it's going to help qualify the traffic better. If they were giving them more info upfront, they become that much more likely to click “back” and further hurt our search ranking, correct? Eric Davis: Exactly. Yeah. For example, I'll put it in the show notes, but one day I just searched for red flannel shirts, because I just wanted some product that everyone knows. I have a screenshot of the actual results I got. The first, we got two hits from Target, Forever 21, Amazon and JCPenney, so the top results. You don't have to know much about SEO to look at that and say the fourth result from Amazon is the best looking result. The other ones are like category or collection results or there's no data there, but the Amazon, I can see it's rated to 3.5 stars, 780 reviews. I see they have different sizes. Rich snippets, especially if your market doesn't have it, if your competitors don't have them, can be really, really powerful. Another interesting aspect to them is even if all your competitors have rich snippets and you're just basically trying to meet them. If you see 10 different listings from 10 different companies for a product and it all shows they're all out of stock or they have a price of $300 or $400. If your listing is in there with a lower price or better reviews or something else, you might actually let the searcher, your potential customer do a price comparison without even leaving the search results. They would look at it and be like, “This person is a little surprised with the best reviews,” or whatever their criteria is, maybe it's a product that's out of stock and want to separate your store. They're going to come to your store primed to buy and just basically click to your store, click the buy button, checkout and done. We're talking about 30, 60 seconds on your site have purchased that right there. Kurt Elster: To be clear, this is still organic search. I don't have to pay anything to Google for this? Eric Davis: Correct. Kurt Elster: Awesome. Eric Davis: Yeah, this is all organic and just because Google screwed up on the name. Honestly, these are called the rich snippets. There's another thing called rich cards, which they're not available for products, but you will see them for recipes especially on mobile for like news items. They're on a carousel up top, but they use the same data, but they're not for products. Kurt Elster: They're probably like answering queries. Eric Davis: Yeah. It almost looks like it in the product listing and ads, the actual page Google thing where it looks like it's product rich cards, but that's a paid thing. People get it confused, because Google is I think playing with the names and trying to get people to buy ads for products. Rich snippets, well, we're talking about structure data. This is organic stuff. Google doesn't give it to everyone, but most stores I've seen and worked with get it when you have the data right. These benefits are free. They're on your site as long as your data is still there, as long as your data is correct too. Kurt Elster: Yeah. Eric Davis: It's pretty easy. Kurt Elster: Google, they want a good experience for the searcher, so it's in their best results to show this stuff. They just need you to actually set it up in your theme. Eric Davis: Exactly. Kurt Elster: Is this different from Google Answers? Eric Davis: Yeah, this is completely different. Kurt Elster: All right. Yeah, right. What gets confusing is all the different nomenclature. To recap, if the thing that you'd have to put into the code of your website, into your Shopify theme is called structure data, correct? Eric Davis: Yeah. Kurt Elster: All right. Eric Davis: Yeah. That data like you said it's top of the show. That helps identify what parts of the page. This is a page about a product. Here's the data, the product price, the description. They're called offers to like variants, what different types of products here. That's for rich snippets, but Google will also use that for other things like the answers for what's called sitelink search, what that they call they like their business knowledge [structurally 00:14:04], once you give that data to Google that goes into a bunch of different places too. That and all of that other stuff is very murky in like Google secret sauce. The rich snippets are pretty much pretty good A to B to C almost direct result. Kurt Elster: Okay. Down the road, there's no reason not to do it. We're future proofing our site, because there may be new features that Google adds down the road. We seem to be doing more and more of this Google Answer stuff. Eric Davis: That's right. Kurt Elster: When I say Google Answer as an example, if you type in who is Lady Gaga, the first result is not a result, it's a box with a quote that they think answers the question. It's got info from biography.com and Wikipedia where it's trying to give you a faster result. Eric Davis: Exactly. Kurt Elster: Some of those queries I know they do manually, some of it may be on rich snippet data. It's cool. The thing it shows in the product listing in my search listing, those features are rich snippets, correct? Eric Davis: Correct. Kurt Elster: All right and then to run through the rich snippets that it can add, the most basic is sitelinks where it's going to show internal links that links to other pages internally on your site. We've seen an example where it shows the reviews and will show that screenshot in the show notes where you could see the reviews on the product, which is cool. The third one, it could show variants like sizes. Eric Davis: Yeah, I see some of those. Kurt Elster: I've never seen that, that's cool. Eric Davis: Yeah, there's another one I saw. I looked at the data on the page and I think it was like a manual thing, they Google Plus them, because it was like it's from REI. Kurt Elster: Okay. Eric Davis: Some popular large company. It actually showed product attributes. Price and all that like people can get, but it actually had the listing. Then there's another probably another two lines-ish of text underneath it. That was like four bullet points and two columns. I think it was jacket, what the material is made out off, the sizing like what extra large, large that sort of thing and a few other things. Actually, I've never seen that on any other site, except for like a travel result, which actually use emojis, which was interesting. Yeah, you can get some product details, product attributes coming up too. That might be a new thing. It might be like only higher insights will get that manually, but yeah. Kurt Elster: Okay. I found a good example of one. I searched YETI Cooler, very popular product. I figure that would come up with something. Sure enough, first result is the brand store. Yeah, it's yeti.com and it has a bunch of the sitelinks under it. Then the second result is REI and it has this rich snippet data in here where bright orange, it's got five stars. It says rating 4.9, 1,377 reviews, $350 in stock. It's got reviews, price and availability. Eric Davis: Yeah. Kurt Elster: Super cool. Eric Davis: Yeah. Kurt Elster: I don't have to say anything for this. Let me ask the devil's advocate question, is there any reason I wouldn't want to set up rich snippet data in my store for semantic markups, sorry? Eric Davis: One customer shared a really good point of it. I ended up talking through it in a week. He went ahead and did it, but he didn't want his prices available publicly. He wanted them. He was doing a wholesale thing. He wanted to have availability and review shown, but not prices just due to the way that the structure data like the more technical aspects work. He couldn't do that. Prices are required for the products. We were going to try to do something different, whereas just reviews coming through, but we heated up saying, “You know what? I'll just show the actual retail price and then when people create an account and are approved for membership and all that, that's when I'll show the actual price instead of the retail one.” There really isn't any other reason other than you don't want SEO or organic traffic as a channel. If you're getting everything from social or just paid traffic, it might not be worth the few hours it takes to set this up. It's one of those, if you get any kind of traffic from SEO like it's just nice to have. Kurt Elster: Okay, I am sold on this. I love it. Tell me what I got to do to get it into my store. All right, I want to do it. What's the next step? Eric Davis: The good news is you might already have it in the store. I think Shopify has a requirement on their themes that all themes have to have structure data. Now that's the bar. The problem is that bar is way too low. Without exaggerating, at least a hundred stores, probably 200 or 300. Almost every one of them, their theme has some structure data, but it either has errors. It is missing information like a product description, something kind of important or they flat out don't have anything or it's missing the products that might have stuff about this is the website or this is the breadcrumb category navigation. It doesn't have details of the product. Kurt Elster: Sorry, let me another devil's advocate question. If set my rich snippet or my semantic, what's the correct term for this? Eric Davis: Structure data. Kurt Elster: Structure data, okay. Eric Davis: This is like the modern- Kurt Elster: Okay, structure data. This is why it's confusing. It's harder. I don't even know what phrase to use when I'm searching for it. Clients, asked me about it. They're like, “You know the thing in the search listing?” I'm like, “Yeah, because there's no good way to describe this.” All right, so semantic data; is there any risks to setting it up and then mostly I screwed up where I've got blank fields or something misattributed, is that a risk or would Google just ignore it? Eric Davis: There's two big risk with it. The first one is the most common one and that's, you're missing a key value, like I said, price is required. Price also has to be formatted a certain way. If you're missing a field and I guess you're linked to Google's tool, which will tell you if there's errors. If you're missing a field, Google just flat out ignores that data. If you're missing the price on a product, Google just ignores that product and doesn't consider that paste you have the product structure data. Kurt Elster: Okay. Eric Davis: Sometimes price is a weird one, because structure data is just spaghetti in general across the entire internet. It's just bad. Kurt Elster: Spaghetti code being a developer term for interval, messy, ugly code. Eric Davis: Yeah. Almost every site is going to have if they've never done anything that's going to have some problems and issues. Google, they'll bend the rules a little bit. Price is the big one on themes. It has to be a numeric value. No commas, no currency symbols any of that stuff. If you have the price with a currency symbol, which is technically invalid, Google will flag it as a warning. They'll say like, “This is wrong, you should fix it. We understand what you're doing here and we'll let this work in the rich snippet's system for now, but you should correct it in the future before we kick you out.” Most themes have some of this already. I'll show you links to check your theme, it's pretty easy. There's also different apps you can sell. I have one that focuses on it, but some SEO apps will add structure data. Review apps are also really good at adding some structure data around reviews, which are on their own. They don't do very much, but when you attach them to products like the product structure data that's where you get the orange stars. That's the best goal for ecommerce right there, is getting product with reviews, there's orange stars, prices, availability and if you can, which I don't know how it works yet, but those product attributes, that's the gold standard. Kurt Elster: Yeah, I know the first review app I saw doing this probably was Yappo has that. It's one of the, I believe it's a premium feature. Eric Davis: Yeah, it's on their [higher earn plans 00:22:09], but yeah, they do it. Kurt Elster: Very likely worthwhile to do it. Okay. Eric Davis: Shopify is product reviews app, which is the most common one. It does it too. To put it nicely, it had some difficulties in the past with structure data. It's like I've actually reported bugs with new fixes to help them. My app actually does an integration with them, but even the free apps. Kurt Elster: Cool. Eric Davis: I have an integration with eight of them. Well, six of them are free or have a free plan that I can get you the review structure data. It's not like you don't have to pay to get into that. You can get that review database on your app and Shopify is product reviews app, which is free. It's good starting one. It can get that data out too. Kurt Elster: You said that Shopify's theme requirements, because we learned in the last episode, there are only about 50, maybe less than 50 themes in the theme store. It's very restricted and it's really tough to get a theme in. Even then, they're not only the likes, some are certainly better than others. You're saying structure data is a requirement at least for the product information. Eric Davis: Yeah, it's weird. It's like a checkbox like you have to have structure data, but I think every Shopify free theme that I've looked at like the major popular ones, probably a dozen, they've all had a problem out of the box. Kurt Elster: Okay. Eric Davis: Out of the sandbox, one customer has their theme. Their theme actually, if I remember, they were one of the only ones that had good structure data, but I don't remember, which one it was or that. This stuff changes, one difficulty with structure data especially if you're using it in your theme, which is called either microformats or microdata, so there's more jargon for you, so you can use it. Kurt Elster: It just keeps getting worse. Eric Davis: Yeah, but if you have structure data in your theme, the big problem is that it's like interspaced in HTML. If you edit your theme, install an app, to have someone customize the theme or anything like that. There's a strong chance that they don't know how structure data works and is organized. They could break. Kurt Elster: Okay. We'll say it's fragile. It's easy to screw up. Eric Davis: Very fragile. Yeah. Kurt Elster: I've downloaded my theme from the Shopify theme store in say the last year. We're assuming it's got rich snippet data, because it was a requirement to be in the theme store. We don't if it actually works or not. There are plenty of reasons it could be broken like an app could have changed the code messing around with the theme could have broken the code. It may not have worked right from the beginning or requirements have changed and it no longer works. Tell me, how do I test for it? How do we know that I've got this structure data setup correctly in my Shopify theme? Eric Davis: I got some good news and bad news. The good news is there's a tool that Google actually created that's free, anyone can use it. It's very robust, very powerful. Bad news, is that it's kind of developer-level tool. You can use it, but don't get afraid of what it's doing. I guess one big thing is if you want to try it and you're confused or you don't understand the results, you can email me. The best way to be from my app on the app store is just use the contact support. I go through, we'll say half a dozen, you may even have a couple dozen stores a week of like, “Hey, would this work on my store?” It takes me a couple of minutes to actually go through, but basically what you do is you take your store URL. I use the product URL, because that's going to be the most important one. Put that in the tool. It will spit out HTML on the right side and your structure data on the right side, HTML on the left side. Ideally what you'll see is you'll see you have a product, you have an organization like a website and you can drill on to the data. That's actually takes the structure data in your HTML and puts it into a better format. For example, that YETI Cooler you just talked about, I threw into this tool and I could see there's product. Your name is Tundra 45 Cooler, here's a brand, here's the reviews, which are called aggregate ratings, there's 1,377, here's the offers, here's the SKUs. It basically represents the data. If you can run that and see product or if so on the product, did you see product and at a minimum organization or it could be like local business or something on like a business-y type of data there and there's no errors, you're probably good to go. You might want to inspect the actual data. I think I might have an article. It belongs to like the minimum data you're going to want. If you do that and you don't see any data on the right side or you see errors or even a warning, your theme probably isn't like it's probably not going to be good enough. You probably want to do some tweaks whether manually or through an app or something. Kurt Elster: Okay, you're right, because we had a store with a perfectly legitimate theme. It was modified heavily. Then when we phase the last test before we launched the store, we went and checked. We use this Google Structured Data Testing Tool. We run the product page in. Sure enough, we had one error and it was price. It was because the theme. I don't know if this was multiple people worked on this theme. I don't know if it was like that from the beginning or an app changed or something changed it, but it had the currency. It was calling it currency inside the price. It turns out that's enough to break it. What you're saying, I thought that Google could figure that out. That's not complicated. In the testing tool, did give it as one error. One error, you screwed up the price buddy by adding- Eric Davis: Yeah, that one error prevents you from getting rich snippets for that page completely. Kurt Elster: Yeah. We went and we fixed it. It was an easy fix, but had we not checked it and cared, that one thing would have totally borked this where it wouldn't show at all. Yeah, no good. Eric Davis: Yeah and I was going to say to like all the reviews that I do with stores, problems with the price field is the number one by far. 80/20 were like 80% of them have price problems. It's either they're missing a price or they have a currency in there, because there's a separate field for currency. Google gets that from a different place. It has a currency in there, where on some products if there's a comma of like the 1000ths place. They shouldn't have the comma in the data, so that's another one. Another common one especially on international stores or multilingual, is that some apps or some tweaks will put in spam tags and stuff around price or currency to just switch the currencies. Well, if that goes into the structure data that's invalid. You can't have HTML as your data for that. Price is a big one. Even if Google helps you and says, “This is a warning.” You need to fix that. Google did an update three or four months ago that basically affected most Shopify stores and basically wiped out their rich snippets for a short period of time. Yeah. I even noticed it on my apps, even though it's not a store, but the apps use the same stuff. I myself when my apps had a 40% drop in organic traffic over that period. Something [inaudible 00:29:28]. No ranking has changed any of that stuff for the app. Yeah, use Google Structured Data Testing Tool, it is kind of geeky, it is developer-level tool. Kurt Elster: It's very straightforward. Eric Davis: Yeah. Kurt Elster: You copy and paste the URL of your product page. I just tried it right now. Paste it into the structure data testing tool and then it will pull out the structure data; show it to you in a nice little format. Right in the top right, it says, “Errors, warnings,” so you know right away, like a warning. Okay, it means you can get away with it, maybe, but fix it ideally. An error means they're probably not going to show your stuff. Eric Davis: Yeah and more detailed stuff would be like getting into it and saying like, “Do you have this specific data? Are all your variants showing up? Do you have your reviews linked in there or the review is separate probably not going to get in the data?” That stuff is important too. The first part, like you said, if it says no errors and you have a product data-type listener, you're pretty good to go on the first part. Kurt Elster: Okay, so if I do it on the store and I can do this myself, I don't have to be technical. I can run this thing through and get a good idea if it works or not. Let's say if scenario one, the data is there, but it's showing errors, what do I do? Eric Davis: We use the price, because that's an easy one. If the price is there what you can actually do on the right side or showing the data, you can open up and click through things. You can actually click on the price field. That will update the HTML on the left side to show you where it is. Sometimes, if you know a little bit of HTML, you can look at them and be like, “Yeah, I can just remove the currency symbol from the front of that in my theme,” and you're good to go. Some other times, you might need to get a developer to come in to change how the structure data is. Instead of wrapping the actual price that's shown in the structure data tags, maybe we're going to take that out and put it in its own hidden area. You can actually format it and if you did your currency conversions, you can do it outside of the structure data, just to keep the structure data pristine. Kurt Elster: Okay. Eric Davis: If you have and if there's like a few errors, it's kind of some basic HTML tweaks. Now there is one thing, my app does it, but there's other apps that do too. The way structure data works with rich snippets, you can have duplicate data. Unlike normal stuff with Google, duplication or copies is bad. Well, structure data, it doesn't matter. If you have two copies of your product structure data, it's the same product, but one has this warning or error and one is pristine and good. Google for the search, well, actually, look at that and be like, “This one is kind of crappy. This one's good. I'm going to use the good one.” This basically what my app does. You can install a really good high quality version of it. You don't even have to worry about fixing your theme. You can just kind of let those areas go away. Kurt Elster: Cool, all right. If I run it through and there's nothing there, now what do I do? I know for a fact, okay, we got no structure data, what should I do if I want to get the structure data in there? Eric Davis: Yes. You're going to have to add it. You're going to either have to market up in the theme, which would be the microformat, microdata, which my opinion, as a developer doing this, that's a pain in the ass, you're not going to want to do it, it's really hard. That's what's fragile. You can add it using JSON-LD. It's a technical term for the way the data is setup. That's easier, but it's less fragile or like I said, you can install my app or other people's apps that add that data for you. My app and I'm pretty sure the other ones are the same thing. We get our data from Shopify through Liquid. It's like super easy to do that and you can write a snippet in your theme itself if you want to do it by hand. You just pull out the product data. Pull the reviews data if you have it. The formatting of that data is the hard part of like you said take out the currency symbol or this thing needs to be quoted or this is just a URL. You do that and as long as you can keep that snippet of code with your theme, if you upgrade your theme or change your theme, you should be good to go. Kurt Elster: Even if I do, I try and get the code in there myself. It's possible that the structure data requirements change over time and who's not going to tell me about it. Unless I'm staying on top of this, it's one more thing to worry about. Eric Davis: Yeah, I think about once like eight months ago or maybe nine months ago. There is a change where the business data, if you're using a certain type, you would have to add a price range field and I think it was a logo field, because Google wants to use that price range when you're doing like a map result of like showing how expensive different places are. Kurt Elster: Okay. Eric Davis: That was just a change. They just switched it and it's required. It was a kind of thing, if you don't have it, all of a sudden you would get errors in this, the data testing tool and you'll lose rich snippets, because you're missing it. Kurt Elster: That's the advantage to using an app is they're going to stay on top of the rich snippet data. In theory, an app will merely notify me or they'll update it, correct? Eric Davis: Correct. Yeah and there's. Those changes, that changes every now and then. I have seen two or three. They're like Google Algorithm updates where it can break everything and change stuff, but no one talks about it. I discovered that the last one that want to hit solo Shopify stores. I discovered that one because a customer said, “Hey, some things going on,” I looked into it. It actually wasn't my app. It was actually a different app that I was integrating with. It basically was like Google just flipped the switch and turned off a bunch of features that people were using and relying on. There's no public information about it. Actually, I ended up writing an article on it just so that there's something about, “Hey, this is what happened on this date. Here's how you change it, here's how you test it, here's how you upgrade it.” We'll say that process would take five minutes per product in your store. Some customers that I have of like five, 10,000 SKUs like that would be a weeks of work just to get upgraded and lose ground of where they were. Kurt Elster: Okay, let's say I don't want to mess around. I just want to go. I want use an app. Get this done, so I don't have to think about it. What's the name of your app? Eric Davis: Yeah, so I would just say buy my app. It's JSON-LD for SEO. Unlike other SEO apps like it only focuses on structure data. Kurt Elster: Right. Eric Davis: I'm giving you the greatest structure data possible using Shopify. It's a one time charge, you pay for it, install it. You get to the snippet. You'll get updates for as long as the app is going for your store. I have ruled out a couple updates a month. The biggest, the bigger ones I do is I integrate with review apps, like I said I think there's eight I integrated with. It's the kind of thing of all of a sudden, you get that integration and it's pushed out to your store or if there was changes scheme that goes out. I want don't want to say it's in beta, but it's something I'm testing. There's some also some integration I'm working with Google Shopping or Merchant Center, five listing ads and all that stuff, because Google added features there. Basically, every customer who's installed in the past year and a half, they're going to get that update for free just as included in the price. Kurt Elster: What is that price? Eric Davis: Right now, it's $69. I do adjust the price as I go, being a business. I have another- Kurt Elster: Monthly or one time fee? Eric Davis: One time fee. Kurt Elster: Okay. Eric Davis: If you paid, you're good. If you paid the $69 today and it goes up to $99 tomorrow. You're good with the $69 and there's no concern about that. I do have a higher earn plan, which has more guarantees. I kind of do some manual monitoring and checking of your store. That's more recent, but I will say, what was the number? I think it was 83% of the stores who bought the higher earn plan, got rich snippets within the first two months. One of them was amazing, the search engine, basically, their store with their products, because like page after page of high quality rich snippets. I was. I'm going to talk to them and try to do a case study, because that shows you how good this stuff can work. Kurt Elster: I just looked at your Shopify app listing for JSON-LD for SEO. It's got a 102 reviews. It's five stars. If someone who has an app, that's a great sign. It is tough to get people to write reviews. Eric Davis: Yeah and I'm really proud of that. I was joking with one guy. He said that my reviewers will write five-paragraph essays, because he loved the service so much. Kurt Elster: Yeah, sure enough. I scrolled down, not only are they positive reviews. The reviews, many of them are very detailed. Eric Davis: Yeah. Kurt Elster: Also, it's not mentioned there; when you install you also get the standard on boarding. I tend to teach you about rich snippets, show you examples of it. More on the education like here's the benefits you're going to get not telling you what you need to do. It's one of those, you install it and it's done. It's a couple of clicks automatically updated. If you change your theme, it will automatically change or reinstall itself. Eric Davis: That's a clever trick. Kurt Elster: Yeah, it's really hands off. Eric Davis: I'm going to probably add a couple of features. I might let you customize and tweak some advance features, but it's pretty much automatic. One thing, you also get. You get those emails, but you also will end up getting my daily email list, if you want it, which is just every day, every work day, there's a bunch of tips and tricks of Shopify stuff like SEO, traffic, conversion rate optimization, getting a little bit right now into conversion rate optimization for adding to cart. Getting people to get their products in the cart, so they can start checking it out or you could start sending up any cart sequences. There's a lot of educational components baked into the product too that you get. Kurt Elster: Very good. All right, we're coming to the end of our time together. Any closing thoughts, anything you'd like to add? Eric Davis: Yeah. I'll give you some links. Really, whether you have an SEO tool, when you get mine, you want to do it by yourself or you want to have a developer. You need to at least run a search and see how your store is going. I've kind of tweaked a lot of Google advance search options here. I have an article that describes how you can do a search to see all the products on your store and actually the rich snippets for them. Recommend, run that, go through, depending on your product, how long, three or four, five pages and see where you're at. If you have rich snippets for 30 products, you're probably good. If you don't see any rich snippets or you see like just price coming through or just some basic data, there's going to be optimizations you can make for that. Like I said earlier, if you're concerned about this and you want a better review with it, just go to the apps or page with the contact support, that will come to me and just say, “Hey, Eric, I heard you on Kurt's show. Can you just do a quick check on my store?” I'll get back to you basically and give the honest advice. You're good to go or here are some things you can tweak and also like if my app would actually help me or not. Yeah, see where you're at. If you feel like you're not good or you can improve, ask me to do a review for your store if you want and add all the structure data you need. Rich snippets, is like almost a free lunch Google is giving people right now. It takes a couple of weeks for you to get them, but it's very low effort to do it at first and it's just better traffic. It's free. It's not paid traffic and the conversions are really good. I have one customer who he basically doubled the amount of traffic to his store within a couple of weeks. Do it, check out what your store is doing. I'm there for questions if you have any, but you got to take advantage of this if you can. Kurt Elster: I think that's, that's the title of the episode right there is how to get better traffic for you. That is the end outcome of this. That's what I'm going to use for the title. Perfect. Okay. Eric Davis: Yeah. Kurt Elster: Eric, thank you. I appreciate it. Genuinely, I was familiar with structure data. I've had to troubleshoot it, but I didn't feel entirely confident talking about it, because it's so technical. Now having walked through this, it's the ideal outcome. I learned something new. Our listeners learned something new along with me. It's fantastic. I really appreciate your time. Thank you, Eric. Eric Davis: You're welcome. Glad to be here. I hope a lot of listeners get some benefit from this, because it is very powerful and useful. Kurt Elster: I'm sure they will. That's it for us today at the Unofficial Shopify Podcast. I would love to hear your thought son this episode, so please, join our Facebook group, search for the Unofficial Shopify Podcast. You'll find our insider's club group on Facebook and talk to us or sign up for my newsletter, kurtelster.com, shoot me an email and I will reply to any thoughtful email. Either way, you'll be notified and whenever a new episode goes live. Of course, if you like to work with me on your next project, you can apply at ethercycle.com. As always, thanks for listening and we'll be back next week.
Jonnie W is riding on the Poddy Bus! This week, Tim gets pizza, but not the pizza he wants. Glade calls into the show. Freight calls out Chick-Fil-A’s green apple problem. The fire alarm goes off during the show. And Jonnie recalls the first time he ever hugged Tim. Also on this episode: The gang talks nicknames for your significant other. Freight gets an amazing gift. Tim gets a Yeti Cooler. We take questions from our tweeps. Tim’s mom, Nelda calls into the show. And Freight says “dope”.Learn to the piano with Tim’s favorite system: http://www.timpiano.comSpeak a new language with Pimsleur: http://www.timpimrocks.comFollow us @poddybreakEmail us at poddybreak@rockshowcomedy.com Click here to see Tim LIVE!!! Get more of Jonnie at http://www.jonniew.com/ Tweet him @jonnie_w
Cobb County and Metro Atlanta Real Estate Video Blog with Jennifer and Tim Cowan
Today I’m giving you all the details you’ll need to enter our Yeti cooler giveaway! Want to sell your home? Get a FREE home value reportWant to buy a home? Search all homes for saleToday my team and I want to share a few cool things we’ve done this year to kick off our Yeti cooler giveaway.Melissa Gilbert, our listing coordinator, went to Athens last weekend to spend some time with her daughter and attend the Creature Comforts third anniversary party.Steve Payment, one of our buyer specialists, visited his daughter in Washington D.C. and got to see all the cool monuments and sites.Another one of our buyer specialists, Michelle Burge, recently watched her son Wesley take his oath of enlistment to join the U.S. Army and celebrated her granddaughter’s first birthday.Our closing coordinator, Ari Holt, went to Ireland to celebrate St. Patrick’s Day.I got to do something cool as well! I got to go to Tampa to see my Clemson Tigers win the National Championship.Those are some of the cool things we have been up to, but we want to know what cool things you’re up to! We’re going to send you a koozie to take a picture with while doing something cool. Post that picture on Facebook with #thecowanteamiscooler to get entered into our Yeti cooler giveaway.Here are all the details you’ll need. Tuesday, August 1st, one lucky fan of The Cowan Connection Team will be chosen to receive a free Yeti Cooler!How can you be that lucky winner?Step 1: Get a #thecowanteamiscooler koozie. Stop by one of our team events, swing by our office, give us a call, or head to www.thecowanteamiscooler.com to have a koozie mailed to your home or office.Step 2: Keep the koozie handy during all your summer fun at the pool, the beach, the stadium, the lake, or anywhere you’re hanging out this summer.Step 3: Snap a picture of you making the most of your summer with the koozie and post it to Facebook with the hashtag #thecowanteamiscooler and make sure to tag The Cowan Connection Team too!Don’t forget to tag the Cowan Connection Team in your koozie photos! Step 4: To increase your chances of winning, tag The Cowan Connection Team in a photo with the koozie, and the #thecowanteamiscooler to Instagram (@teamcowan) and Twitter (@teamcowan) too!Deadline to enter: Monday, July 31, 2017If you have any questions, feel free to reach out to us. We would be happy to help you.
Subjects discussed: the inexplicably awful feeling of leaving kids at home when you have to travel; the author Robert Ruark; why you should never meet your heroes; lung shots vs. head shots; whether hunting guide schools are worth it; using grip-n-grin photos as marketing materials; whether it's more economical to hunt or just buy meat from a store; female deer with antlers; the effects of lunar phases on animal movements; dealing with your fears; physical disabilities and the relevance of wilderness; how to handle a gutshot deer; whether hunting is a right or a privilege; and how to get a job in the outdoor industry.
Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). This episode features Jeremy Cox, Digital Director at McGarrah Jessee. He shares so so much about branding - brand positioning, brand personality, branding elements, what makes a brand unique and distinctive, pitfalls and more. Because there's so so much that's exciting about this episode - let's hop in and hear what Jeremy has to say! 0:00 to 1:55 - Ashland Opening Remarks and Intro of Jeremy Cox Examples of McGarrah Jessee client work: Whataburger, Frost Bank, Shiner Beers, Yeti Coolers 2:00 to 3:58 - Branding Your Site - Consistency in Tone and Appearance Branding is vastly important Branding - what does it mean. Jeremy's definition: It's not - just a name, logo or a couple of colors It is - the public facing manifestation of who you are Also includes people's perception of what you've put out there 3:59 to 4:40 - What is a Well-Architected Brand Unique - therefore own-able Easily recognizable Consistent - everywhere 4:41 to 6:45 - Brand Positioning and Brand Personality Brand Positioning: A statement - a single sentence - that says what you do and do well that the competition can't do and can't touch and that people actually want Brand Personality: A layer / filter to brand positioning - how do you do what you do? Is it serious? Whimsical? 6:46 to - 12:41 Branding Elements Name - one of the first things people experience Logo - visual counterpart to your or company's name Do these fit through filter of brand positioning and brand personality? Visual anchors Copy - great opportunity for you to exercise your brand through words Ex - Choice of tense - 1st person is conversational, personal; 3rd person expresses size, it's bigger than just me Micro-level interactions on your site - confirmation page as a place to add personality through a purchase made through website Color - apply with thought to user experience Typography - More choices available now online Use caution - use legible copy in the body text but one that's a compliment to the personality of your main typeface Visuals - don't say things with words when an image would be much better, don't say things with an image when a video would be much better Structure of a site - are you allowing the user to digest it the right way? Interactions and Animations within site 12:42 to 14:57 - Pitfalls Just like your brand shouldn't be all things to all people, your website shouldn't be. Don't be afraid to make decisions that focus you towards your audience and the purpose of what your business is meant to do Don't get too intricate / too fancy. Take it one step at a time when building up your brand online Don't think of your brand as static, it's not a static brand Be cautious with templates (WordPress, Wix, Squarespace) - put the time in to craft it and make it your own. They have customizable ways to personalize it Be careful not to lean too heavily on trends and assume that's what your brand is. Trends change more frequently than your brand should 15:02 to 16:20 - Ashland Closing Remarks If you like what you hear, share the podcast with your friends, rate and review. To stay in the loop - follow us on Twitter, Facebook or subscribe to the newsletter. We'll be sticking around the world of websites for a few weeks and have some pros that we can't wait to introduce you to. Stay tuned for more! Thanks! Ashland, Creatives Meet Business
Black Pussy takes a day off from their current South West tour to visit Doug in Bisbee. And, they brought meat to BBQ. Plus, the Police Beat with Chad Shank. MORIBUND is near the point of death. The sample of Doug's Audio book courtesy of Audible.com. Pre-Order Doug's audio book, "Digging Up Mother", HERE. BLACK PUSSY TOUR DATES - Here Audio Clip of Black Pussy and Rick from Carlsbad singing courtesy of Scott the Driver. Take a second to download Periscope and add @DougStanhope. Recorded Aug 09, 2016 at the Fun House in Bisbee, AZ with Doug Stanhope (@dougstanhope), Black Pussy Band (@BlackPussyBand), Chad Shank (@HDFatty), and Ggreg Chaille (@gregchaille). Produced and Edited by Ggreg Chaille. LINKS: Aug 28 - The Dive Bar - Las Vegas, NV NOFX: The Hepatitis Bathtub and Other Stories Nash Guitars - http://www.nashguitars.com/ Yeti Coolers - http://yeti.com/ Closing song, "The Albatross", from Black Pussy's album WHERE THE EAGLES FLY. Available at BlackPussy.bandcamp.com. Doug's DVD/CDs are all available at DougStanhope.com Buy a SIGNED copy of Doug's book "Digging Up Mother: A Love Story" at DougStanhope.com
PC 68 is with special guest Ben O’Brien, hunting marketing manager at YETI Coolers. Ben has been a bowhunter for over a decade, but recently decided to reform his approach to archery under the School of Nock teaching method. After seeing the immediate results, Ben and I talk through the challenges of finding quality training in the archery world, what it means to have a process when you’re shooting, and why both are essential to success.
Chelsea Toy, editor of Spin to Win magazine will talk about covering the Team Roping world while Cory Wiese, rodeo and ranch marketing manager for Yeti Coolers will discuss the value the company sees in its rodeo involvement .
We're giving away a YETI Hopper Cooler bag! Tune in to find out how to win! Jake shares a story about an EARLY wake-up call, and turns a negative into a positive. Ralph gives a political update as key states hit the polls. Did Trump build an insurmountable lead, or will there be a contested convention at the GOP? Hillary turns her attention to the general election with a Super Tuesday sweep. Jake also talks about each candidates stance on GMOs. What is your biggest personal weakness? Megan admits her weakness and how she overcomes it. Jake tells a story about the WORST thing he's ever done ‘on the job'. You won't believe what he did when he was 15! All that and more!
Hello! Welcome to Episode 18 of The Church Party Podcast. On the show, my good friends, Chris Lowry and Nick Cox join me to talk about Yeti Coolers, the drink of the day, the dental tip of the day, steroids, Star Wars, mean tweets, trolls, caffeine, and much more! Pardon the error, I got too excited and misspoke on the name of the new website! Find us on www.thechurchpartypodcast.com for everything CPP. As always, share with your friends and family, subscribe, leave comments, and enjoy!
Listen to this week's podcast to get your very own Alternative Daily hat! We only have 50 available, so be sure to listen how to win! Jake and Megan discuss how the Mainstream Media outlets are skewed by advertisers and how they actually lie to their audiences. There are definite alternatives out there that actually provide better info than the major cable network news. Last week we asked people what supplements they take and our very scientific poll shows that most people take Vitamin D3, Magnesium and CoQ10. Jake discusses the recent supplement he tried over the weekend and how he had immediate results. Pets definitely need our attention when it comes to their health and this week Jake had to take his 2 dogs Lucy and Brody to the vet and shares their findings. We announce 4 winners for our Yeti Cooler giveaway. Does $2.3 billion make people happy? Jake & Megan share their thoughts on the creator of Minecraft and his recent thoughts he has shared on social media. All that & more!
Thursday, August 20th, 2015, 10:12PM Chris Ramirez & Gabriel Cavazos http://youtu.be/44daccgtU90 0:04:00 Ashley Madison Hacked Accounts Leaked 0:15:00 Geotagging for Sex Sites 0:25:00 Dreaded Phone Calls 0:28:00 Gabriel’s Restless Wife 0:36:00 Chastity Belts & Knowing When She’s Cheating 0:39:00 Clerical Marriage 0:46:00 Focusing with Bagpipe Music & Ronda Rousey 0:57:00 Dead White Pigeon 1:05:00 Hiring Brother as Watchman 1:09:00 Favorite Sons & Daughters and Little Boys Fighting 1:16:00 Burpee Squat Thrust Exercise 1:21:00 Childhood Obesity 1:26:00 Marital Mind Games 1:30:00 Truck Driver Life 1:37:00 Yeti Coolers & Smart Refrigerators
Listen to this week's podcast to learn how you can win a FREE Yeti Cooler. A $250 Value! Megan and Jake are back from their 3 week hiatus and talk about Jake's fishing excursion with bullsharks. Megan discusses her trip to the great white north of Alaska and the unfortunate news of losing her best friend on the last day of her trip. The winners of the Manuka honey contest are announced. Jake and Megan both have awesome advice they would give to their 16 year old selves and Jake reveals what he wanted to be when he grew up. Hint: it was a mascot. And much more!
In this episode I give a pep talk about bringing The Harvest Eating Lifestyle with you this year on your vacation. I also describe in detail how we just did that in Florida and how local farmers markets can play a key role. I discuss your culinary inventory, a term I frequently use. I also go into a diatribe on buying well made items like Yeti Coolers. Why buy cheap junk that will surely break only to be replaced again?
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