Podcasts about agencyhow

Feel like you're constantly running but never getting ahead? Like you're drowning in client notes, social posts, inbox chaos, and still wondering why your business isn't growing as fast as it should?In this juicy behind-the-scenes episode, Dr. Andy and Dr. Jacinta pull back the curtain on the exact strategy they use to grow their seven-figure wellness business without working 24/7 - and how you can use it too.Introducing: The Power Play.It's not another to-do list hack. It's not more hustle. It's the unapologetic commitment to doing the needle-moving task first - even when it's uncomfortable, even when you don't feel ready, and especially when everything else feels more urgent.Whether you're deep in client work or stuck managing all the bits behind the scenes, this episode will help you finally step off the hamster wheel and into your visionary CEO energy. ✨What You'll Learn:The mindset shift that took the WWB founders from burnout to building their dream bizThe #1 reason most wellness biz owners stay stuck (hint: it's not lack of time)How to use the “Impact vs. Effort” matrix to instantly clarify your next moveReal examples of Power Plays that created massive momentum (even in chaos)A genius tip for delegating content creation without hiring an agencyHow to measure the true value of your time (and stop undercharging your energy)This episode is a wake-up call in the best way possible. If you're serious about creating freedom, scalability and a business that doesn't rely solely on your hands, this convo is your permission slip to start now - not when things “calm down.”

In this inspiring episode of Agents of Nonprofit, I speak with Amina Mohamed, founder of Cameras For Girls, about her transformative work empowering women in East Africa through photography and ethical storytelling. Drawing from her personal journey as a Ugandan refugee turned filmmaker, Amina shares how a single trip back to Uganda led to a grassroots movement that equips women with the skills, tools, and confidence to become storytellers, journalists, and agents of change. This is a must-listen for anyone interested in gender equity, storytelling ethics, and sustainable nonprofit impact.Topics We Cover:How Amina's background in storytelling and refugee experience led to founding Cameras For GirlsThe ripple effect of teaching photography as a path to employment and self-expressionPartnering with journalism schools in Africa to close the practical training gap for womenWhy ethical storytelling is a radical act in nonprofit and development sectorsThe harm of traditional NGO language and why terms like “empower” can be problematicReal-world examples of participatory photography that honour consent and agencyHow equipment—from point-and-shoot to mirrorless cameras—can transform accessWhy changing the lens means changing the power dynamic in storytellingTo Learn More and Connect with Amina:Cameras For Girls WebsiteCameras For Girls LinkedInCameras For Girls on InstagramSupport the show

The way we work is changing — fast. Remote work, shifting boundaries, and evolving expectations have reshaped what it means to work in the social impact sector. But are nonprofits keeping up?In this episode, Jonathan and Eric dive into the unique challenges mission-driven organizations face in building a sustainable, healthy work culture. From balancing remote flexibility with team cohesion to tackling burnout in a sector known for overwork, they explore what leaders must do to attract and retain top talent while staying true to their mission.Plus, Jonathan issues a challenge to nonprofit leaders: Can we be the best at work-life balance?Episode Highlights:[00:00] The Work Culture ShiftHow expectations around work have fundamentally changedWhy nonprofits struggle with remote and hybrid models[01:00] Jonathan's Story: Fired for Remote WorkThe personal experience that shaped his perspective on workplace flexibilityWhy remote work remains more challenging for social impact organizations[04:07] The Benefits & Drawbacks of Remote WorkEric's experience running a fully remote creative agencyHow remote work can improve deep focus but challenge collaboration[10:29] The Energy of Mission-Driven TeamsCan remote teams maintain the passion that fuels social impact work?The hidden costs of losing in-person connection[15:29] The Tech & Infrastructure ChallengeWhy some nonprofits struggle with digital transformationHow tech gaps impact remote and hybrid team success[21:43] Remote Fundraising: Does It Work?Can major donor relationships thrive without in-person connection?What nonprofits can learn from virtual client relationships in other sectors[26:57] More Than Just Remote Work: The Bigger ShiftWork-life balance, burnout, and rethinking work as identityWhy social impact leaders must prioritize a sustainable work culture[35:27] A Challenge for Nonprofit LeadersJonathan's call to action: Nonprofits should lead in work cultureHow flexibility and balance can be a competitive advantageQuotes:"The biggest challenge for social impact teams? So much of our work is fueled by passion. Remote work makes that harder." — Jonathan Hicken [09:43]"People are no longer willing to sacrifice their entire personal life for work—and that's a good recalibration." — Eric Ressler [27:38]"If we can't pay the highest salaries, we must lead in work culture. Let's be the best at balance." — Jonathan Hicken [35:27]Listeners, now you can text us your comments or questions by clicking this link.*** If you liked this episode, please help spread the word. Share with your friends or co-workers, post it to social media, “follow” or “subscribe” in your podcast app, or write a review on Apple Podcasts. We could not do this without you! We love hearing feedback from our community, so please email us with your questions or comments — including topics you'd like us to cover in future episodes — at podcast@designbycosmic.com Thank you for all that you do for your cause and for being part of the movement to move humanity and the planet forward.

Send us a textJoin Carey Flamer-Powell, Founder and CEO of Surrogacy Mentor, for the next episode in our Nightmare Cases in Surrogacy series. Today's special guest is Maria Valencia, Founder and Owner of International Surrogacy Center. Listen as they discuss: Some of the nightmare cases Maria has had to face in her agencyHow the matching process is so important in helping to prevent nightmare casesHow her agency handles and mitigates nightmare scenariosWhy fostering a healthy, positive relationship between surrogate and intended parent(s) is key in your journey Follow Surrogacy Mentor on Instagram , Facebook, YouTube and TikTok Take our easy 2 minute surrogacy quiz to see if you qualify! Share this podcast with the hashtag #NormalizeSurrogacy Contact us with questions or comments at hello@surrogacymentor.com

Build Relationships with SMALL Prime ContractorsWorking with small business winners in your target agency is one of the easiest ways to land opportunities. You can build relationships that will lead to future teaming, or perhaps even lead to supporting current contracts they have.✅ In this Training, GovCon Chamber president Neil McDonnell explains:Why it is important to build relationships with small business prime contractors in your target agencyHow those relationships can get you onto existing contractsWhen is the right time to build these relationshipsHow to identify the right small businesses and the best folks to contact✅ Join us on LinkedIn to build your network and engaging other in the largest Government Contracting community online. https://www.linkedin.com/newsletters/government-contracting-success-6895009566325907456/–––––––––––––––––––––––––

This week, we're going in-house. Asking whether there's a stigma attached to moving client-side. And more importantly, if it's deserved.Joined by industry experts Emma Sexton, founder of Inside Out, and Kieran Mistry, Head of Design at YouTube, we unpack what in-house creativity really looks like. Covering everything from work/life balance and stakeholder management to creative freedom and career progression. We hear from listeners who have witnessed negative perceptions of in-house from the industry first hand, and from some who have made the change and are reaping the benefits.Whether you agree with our guests or not, the truth is that in-house creative teams are on the rise. And they are not to be underestimated. If we're not prepared to park our preconceptions and collaborate, do agencies risk being phased out altogether? Credits —Stories: Emilie ChenMentions: Ivan Pols (what.three.words) / Penguin Books / National TheatreSmall print: ANA study on the rise of the in house agency: https://www.ana.net/miccontent/show/id/rr-2023-05-rise-in-house-agencyHow the agency / client relationship is evolving: https://www.creativereview.co.uk/agencies-its-time-to-be-better-friends-with-your-in-house-partners/“The Future of In-House Creative Leadershi” report from Inside Out: https://theinsideout.community/resources/the-future-of-in-house-creative-leadership/Sponsored by Lucky Dip (luckydip.studio)Get in touch hello@thendapodcast.com Hosted on Acast. See acast.com/privacy for more information.

And now for something completely different... In true Simon Bradbury style...it was never going to be a 'normal' podcast, and of course this isnt.

Ever wish you had a north star guiding you through the challenges of agency growth?You know what challenges I'm talking about.The challenges that take you through the 'bermuda triangle" of business.But what if there were rules you could follow that would guide you through those challenges and and get to unstoppable growth?Our guest on this episode is Michael Wark, CEO of Timeline, holds the key. Michael Wark is a Fractional CFO and Chartered Accountant with over 20 years of commercial experience.  He is the founder of Trimline which specialises in  helping agency owners stay profitable as they navigate the growth curve to $5 million revenue and beyond. Michael outlines the key laws of agency growth to catapult you to maximum growth.In this episode, you'll learn:Why mindset is the first thing you need to considerHow hiring the right team members is a huge key to growthHow growing too fast can kill your agencyHow being future-minded will serve you wellYou can find Michael at Trimline and on socials:LinkedInCheck out Michael's book Riding the Waves of Business Growth: Your Path to a $5M Company If you liked this episode, please leave us a review on Apple Podcasts!

You're probably doing well as a generalist agency.But what if I told you that you could be doing so much more with a simple shift?By specializing your agency in a specific vertical market, you reap so many benefits, including more sales with less work.On this episode, we have Corey Quinn of Corey Quinn, Inc. who breaks down how to turn your agency into a deeply specialized sales machine.Former CMO of Scorpion and now a dedicated agency coach, Corey specializes in guiding agency founders to scale with vertical market specialization. At Scorpion, he played a pivotal role in growing the agency's revenue 8x in 5 years to a remarkable $150M. Corey is also the author of 'Anyone, Not Everyone,' a comprehensive guide for agency founders looking to move beyond founder-led sales. He is currently on a mission to empower 1,000 agencies become vertical-market specialists, leveraging his extensive experience and insights.In this episode, you'll learn:The benefits of specializing vs being a generalistHow long it takes to become a deeply specialized agencyHow to identify the best vertical for your agencyThe 5 steps to taking your agency from generalist to vertical market specialistYou can find Corey at https://www.anyonenoteveryone.com and on socials:LinkedIn If you liked this episode, please leave us a review on Apple Podcasts!

HVAC Saas: How to find commercial property owners on LinkedInHow to price your offer for a cold email leadgen agencyA towing biz for drunk peopleHow to sell 40,000 solar eclipse glassesUsing drones to sell roofing leadsHow to approach waste management company owners to sell softwareHow to position and sell a service to job seekersShould he start an Indian virtual assistant agencyHow to grow a trophy and engraving business. Trophy recycling?How to raise money for a new company when I already have a Salesforce integration agency?Carfax for homeowners idea

Are you ready to discover another alternative marketing strategy to achieve business growth without socials? You've heard me talk about podcast guesting before. It's a really great way to grow your audience and get visible (whether you have a podcast or not). So in the fifth episode of the Growth without Socials series, I'm bringing on another wonderful guest who is an expert not only in podcast guesting but also in growing her online business without socials - Julie Fry!Julie joined me to share her story of starting a podcast guest booking agency and how she turned it into a thriving business. You'll learn how Julie's strategic approach to podcast guesting led to thousands of dollars in revenue and why it could be the missing piece your business needs. We'll explore the power of building genuine connections with hosts and how to make a lasting impression on their audiences. Plus, Julie gives us a sneak peek into her exclusive checklist for becoming an exceptional podcast guest. Say goodbye to the frustration of algorithms and hello to authentic conversations that convert!More about Julie Fry:Julie Fry is the Founder of Your Expert Guest, a podcast guest booking agency for industry experts, thought leaders and authors that want to be heard by their ideal client without spending HOURS on social media. She and her team have booked thousands of interviews for their clients and can track hundreds of thousands of dollars of business back to being a podcast guest on top-ranked shows. When she's not working with her amazing team of guest and host matchmakers, she loves spending time with her family, kayaking, laughing hysterically at SNL sketches and of course, listening to podcasts.Topics covered in this episode:What inspired Julie to launch her podcast guest booking agencyHow you can leverage podcast guesting as an alternative strategy for business growth without socialsHow to identify the right podcasts to guest on that align with your audience and messageWhy it's crucial to be intentional when guesting on podcasts and how can it impact your business growthWhat steps should you take before, during, and after being a guest on a podcast?What should you avoid when pitching to other podcasts as a guest?Connect with Julie Fry:Website: www.yourexpertguest.com LinkedIn: https://www.linkedin.com/in/fryjulie/ ​​Freebie: The "Best Guest Ever" ChecklistConnect with Rosemarie:Website: www.toobusytopodcast.co.ukInstagram: @toobusytopodcastBook your 15-minute Podconnect call with meResources from this episode:The Biz Beyond Gram BundleBiz Chicks podcast Natalie EkdahlRelated episodes:Ep 125 What REALLY Happens When We Show Up and Get Visible as Entrepreneurs w/ Emily Aborn Quote:"All those seeds that you plant in different places, you just never know when they're gonna come back to you." - Julie Fry

Susan Terzakis, CEO and founder of Terzakis and Associates, spends her days advocating for woman- and family-owned small businesses as an advisory specialist.Essentially, she is a micro-small business champion, and someone you'll have the pleasure of learning from, simply by listening to her think through her ideas. When I tell you this episode – part 1, speaking to the “visionary” half of a dynamic mother/daughter duo –  is chock full of business lesson after business lesson after business lesson...Well, be forewarned to keep your listening ears ON and your backtrack thumb at the ready! There is just so much wisdom in what she has to say and how she says it. Quick overview of what we cover:Why Susan believes (so passionately!) that having a healthy small business community means... you have a healthy community (i.e. - one cannot survive without the other)The turning point when she decided she was done representing others and really wanted her own voice to be heardWhy she describes the first couple years in business as the time when she effectively created “A really nice job, one where I only got paid when I worked” – and how she evolved into the CEO she is todayWhy she feels that small business is an essential pathway for women to achieve financial independence and agencyHow she was able to break her daughter's “W2 habits,” and what happened for her to say, “I knew in that moment, I had a full partner…” **chills**Her strategy to counteract the “costly and dangerous” groupthink behavior she sees so often in family-owned businessesWhy emotional intelligence is so important to have when successfully running a family business, including knowing deeply, “I am not my business.”RESOURCES: Click here to apply for a Growth Strategy CallClick here to apply for a Soulpreneur revenue-based scholarshipLET'S CONNECT: Connect with Adriane on LinkedIn @adrianegaleaFollow Adriane on Instagram @adrianegaleaVisit the website: soulpreneur.coCONNECT WITH SUSAN: Connect with Terzakis & Associates on Facebook  Visit Susan's website: terzakisandassociates.com/Download the eBook: 7 Things to Stop Doing So You Can Grow Your BusinessABOUT SUSAN: Susan Terzakis has experienced an exceptionally successful career in public service and private organizational development, strategy, and senior leadership over the last +27 years. In 2014, Susan founded Terzakis & Associates, a small business advising firm, which is an advocate for micro-small businesses, she is a Women Owned Small Businesses (WOSB) champion, Veteran and family owned small business advisory specialist. - - - - - - - - - - - - - - - -Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at support@soulpreneur.co or DM it to @thescalinglounge!

Buffalo Bills legend Kyle Williams joins the show today. After 13 seasons with the Bills, Kyle is now coaching high school football in Louisiana. The guys look ahead to a big weekend, and also discuss:Thoughts on McDermott, Ed Oliver and Josh AllenKyle's favorite wing spotAdvice for driving in the snowNot leaving the Bills in free agencyHow his body is feeling at 40And much more.

Tampa Bay Buccaneers Replacing Russell Gage | What Needs To Change vs Jets | Bucs Bold PredictionsTampa Bay Buccaneers wide receiver Russell Gage is out for the year with a ruptured patellar tendon - so where do the Bucs turn in order to replace him? We give you options both on the team and in free agencyHow can the Bucs improve their performance this Saturday against the New York Jets compared to when they played the Pittsburgh Steelers in the first preseason game this year?Bold Predictions for Saturday's preseason game and Madden 24 discussion surrounding player ratingsFollow & Subscribe on all Podcast platforms…

What does it really take to scale a one to two person branding agency to $30,000 months without employees?Every business has a lot of moving parts, and most of us have tried different things to make it work, but it really does come down to some fundamental truths.The No BS Blueprint to 30K, which I developed over years of experience and that I now teach to agency owners, breaks it down to three phases that are specific to our industry.Before we dive into each phase, I'm going to give you an overview of what it takes to scale an agency without employees, so you can take your business to the next level.Tune into this episode to hear:The three phases of a $30K-month small agencyHow client marketing differs from authority marketingHow the $30K Blueprint gets you out of the feast and famine cycleWhen and how to build authorityResources:No BS Blueprint to $30KNo BS Agencies MasteryThe Price to Freedom Calculator™No BS LaunchpadNo BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com

Welcome to the Underdog Show Podcast! Today, we have Rohaan Khan, the CEO and Founder of Orangetrail.io, with us. He's on a mission to help businesses grow through advertising and compliance solutions. With a background in Psychology, Rohaan has successfully grown multiple e-commerce brands, making around $10 million in revenue. He even sold one of his brands to a Canadian venture capital firm. Recognizing what challenges advertisers face, Rohaan created OrangeTrail, which now supports over 400 clients and collaborates with major platforms to offer vital assistance.In this episode, Pamela and Rohaan talked about how his journey came to be. Among the highlights of the episode are:Where did Rohaan's entrepreneurial spirit start?The importance of hard work and disciplineHow do entrepreneurs deal with doubt?The lessons Rohaan learned while doing eCommerce to transition to a business with an agencyHow to choose business partners and scale quicklyWhat's coming next in Rohaan's world for the next few months?Listen to this exciting episode. Join us for the conversation! Listen to the full episode here:Apple iTunes: https://podcasts.apple.com/us/podcast/underdog/id1534385651Spotify: https://open.spotify.com/show/6FbSDu0aNtuxAEiderUAfBWebsite: https://theunderdogshow.comIf you found this story worth your time and made changes in your life, we'd love to hear from you! Subscribe and leave a review ⭐⭐⭐⭐⭐Catch up with Rohaan Khan here:LinkedIn: https://www.linkedin.com/in/rohaankhanWebsite: https://orangetrail.ioYouTube: https://www.youtube.com/@orangetrail3784Facebook: https://m.me/orangetrailmediaInstagram: https://www.instagram.com/orangetrailThe Underdog Podcast host is none other than Pamela Bardhi. She's rocking the Real Estate Realm and has dedicated her life as a Life Coach. She is also Forbes Real Estate Council. To know more about Pam, check out the following:Website: https://pamelabardhi.comInstagram: https://www.instagram.com/pamela_bardhiTikTok: https://www.tiktok.com/@pamela_bardhiYouTube: https://www.youtube.com/@elevatethroughrealestateWant to elevate and protect your hard-earned assets and your family? Tune into our free masterclass on how to protect your assets: https://www.youtube.com/@elevatethroughrealestate.

Lachard Binkley and Vator discussThe shocking hire of Ime UdokaWhat that means for the current rosterHow could it help free agencyHow it changes the perception of the Rockets next season

In this episode, we cover-When to invest in highly produced ads vs DIY adsHow to decide when to go in-house or ad agencyHow to deal with competitors and others copying your ideasHow to create a community of raving fans.Getting investment - how to find the right  investor for a mission-driven brandWhat's coming up on the marketing landscape

Charlie started the John W. Rich parody account, which became the springboard for his content agency, Alpha Social. Charlie has helped dozens of clients build up their personal brands with Twitter content, amassing millions of followers for his clients and 190,000+ followers on his John W. Rich account. In June of 2022, Alpha Social was acquired by Workweek. On this episode Chris & Charlie discuss: How starting a parody account on Twitter (John W. Rich) led to launching a ghostwriting agencyHow to build an online audienceThe value of twitter for building a business & brandHow to use Twitter to launch a businessKey Takeaways:(2:02) - Charlie on creating the John W. Rich Twitter account(8:04) - Is there a way to monetize this account to be a full-time business?(10:19) - How'd you select John's profile photo?(11:22) - How have you leveraged this account into a content agency?(13:10) - What is a client looking for when they come to work with you?(18:02) - What's the cadence for a client's content release?(20:09) - Do you encourage your clients to basically “do whatever they want” alongside the content you're creating for them?(21:57) - What is the value of taking Twitter seriously?(24:07) - How are your clients building up accounts into businesses?(28:15) - How often should you be telling the story that you build your account on?(30:22) - Are there any hacks you've learned from Twitter to make it a better experience?(34:53) - Has Twitter gotten worse since Elon took over?(40:21) - Why do you think users enjoy reading threads?(44:59) - Is there any emerging trend you're seeing that is working for Twitter engagement?(49:38) - Do you think that people can separate the shit post from the shit poster?(55:42) - What was the process of selling your agency to Workweek and what is your role with them now?(57:10) - How will the creator economy evolve over the next 5 years?Additional Resources

Breaking down Correa's reported dealA deal like this changes all of the narratives about the Twins in free agencyHow can the Twins build around Correa for 2023 and the future?

Joining us for our 160th episode of How She Did That is someone who I have known and worked with in the online business space for a long time, Sadie Prestridge! Sadie began her online business as a Virtual Assistant in 2018, and now runs a team of highly-trained EVAs (executive virtual assistants). In the beginning, still working her corporate job, she quickly found her stride and was able to quit her full-time job only three months later! With her client roster full, she had surpassed her previous income by June of 2019 and kept growing!Training and building up a team of highly skilled women, Sadie created Prestridge and Co. to be a leading team that knows how to support and take initiative in leveling up business operations. Prestridge and Co. provide systems, structure, and day-to-day support that helps CEOs and Founders manage themselves, their busy schedules, and their visionary. Sadie joins us to share both her journey in going from VA to Agency Owner, and her keys to helping potential clients prep for having the best experience with their EVA! We talk about:How Sadie got into the online business spaceThe first step she took after deciding to build an agencyHow her agency operates3 key ways she primes her clients for EVA support Hosted on Acast. See acast.com/privacy for more information.

HAVE CERTAINTY EVEN WHEN THINGS ARE UNCERTAINAnnieca is back with another episode of The Game Changing Podcast, and today we welcome Reuben DeLeon on the show. Between the ages of 16-20, he worked a total of 8 jobs and quit all of them because none of them were fulfilling. Knowing he wanted a better future for himself and his family, Reuben became a serial entrepreneur. Join us as we listen to Reuben and as he shares a ton of value he has for us today.GAME-CHANGING MOMENTS:Introducing Reuben DeLeonBe certain about what you want to doDropping out of college to help peopleInvesting in yourself to get other people's experienceIt only takes one person to change your lifeWhat is a business credit agencyHow to help people design their lifeGAME-CHANGING NUGGETS:REUBEN: People need to be certain about what they want“People need to be very certain about where they want to go and why they want to go there. Right. Because if they're not, they're not going to be able to work to actually achieve whatever they're trying to achieve.”REUBEN: Think of the long term and be positive about it“People need to think long term and stop thinking short term of what they don't have. Now. I think that's a very important aspect of building anything, whether you don't want to be an entrepreneur or you want to be a high-up physician at a job that's going to take time to write so just work your ass off and know the future looks bright.” Connect with Reuben and learn more about his work:Reuben on InstagramFollow Annieca on her socials:Facebook | LinkedIn | Instagram | YouTube | Annieca.com

My guest for this episode is the brilliant Julie Lythcott-Haims., the author of the New York Times' bestselling, and in my opinion, majorly game-changing-in-the-parenting-space book, How to Raise an Adult. She wrote it after noticing that prospective college students at Stanford University, where she was dean of admissions, were being over-parented and as a result, were lacking the resources to develop the resilience, resourcefulness, and inner determination necessary for success.In this episode, Julie and I talk about about what it takes for a child to be successful—looking at how we define success along the way—and explore what we as parents can do to help our child develop the agency they need to become self-actualized adults. I loved having this conversation with Julie and am still noodling on the many takeaways and aha moments I experienced. I hope you get a lot out of it. Julie Lythcott-Haims' How to Raise an Adult has been published in over two dozen countries and gave rise to a TED talk that became one of the top TED Talks of 2016 with over 3.5 million views and counting, as well as a forthcoming sequel on how to be an adult, for young adults. Two years later Julie published Real American: A Memoir, a critically-acclaimed and award-winning memoir which examines racism through her experience as a Black and biracial person. Things you'll learn from this episodeWhat is at the root of fear-based parentingWhy Julie says most parents are raising kids from a place of love, ego, and fearChallenges and hardships every child should face in order to be ready to be an adultHow we do our children a disservice when we “become” their default executive functioningHow we can (and need to) redefine what success looks likeThe connection between successful adults and a child doing chores (and how to get started if you're not doing it now)Why happiness in our kids stems from loveThe benefits of hands-on work for kids developing a sense of agencyHow to help our kids bolster their self-advocacy skills Resources mentioned for helping differently wired teens launchJulie Lythcott Haims' websiteHow to Raise an Adult: Break Free of the Overparenting Trap and Prepare Your Kid for Success Real American: A Memoir Julie's TED Talk: How to Raise Successful KidsJulie's TEDxGunnHighSchool Talk: Throw Out the Checklisted ChildhoodJulie's TEDxStanford Talk: Be Your Authentic SelfHow to Be An Adult Support the showConnect with Tilt Parenting Visit Tilt Parenting Take the free 7-Day Challenge Read a chapter of Differently Wired Follow Tilt on Twitter & Instagram

Ilenia Vidili is a passionate customer-centricity advisor, author, and keynote speaker.  She's conducted corporate marketing for NEC, Bayer, ARM, and a broad range of start-ups, and today she is the founder of a consultancy and training company helping businesses think differently, combat inefficient processes, turn product mentalities into people mentalities, and improve customer focus. Ilenia gives enthusiastic global keynotes in multiple languages on embracing customer-centricity as the key to unlocking the future.  She has been inspiring leaders and C-level executives of the likes of Coca Cola, L'Oreal, Savills, Harrods, and many more. She also contributes as an opinion columnist for the CEOWORLD and Entrepreneur Media magazines.  Driven by bringing humanity to business, her mission is to see a brighter future—where companies embrace a higher purpose, create value for all stakeholders, connect their minds and hearts, and contribute positively to society.  Ilenia is also the author of Journey to Centricity: A customer-centric framework for the era of stakeholder capitalism.  Key Takeaways Ilenia's career journey; how she began to think differently about cx, thus deciding to leave her corporate job and start a cx consultancy agencyHow companies recognize that they have a cx-related problem that requires Ilenia's intervention and (or) consultancyThe value of customer centricity and why it's important to always structure an organization's blueprint based on customer needsWhy it's essential for businesses to make a mindset shift from product-centric thinking to customer-centric approaches; (alongside the important duty that leaders have in ensuring a culture based on adding value to the customers)Ilenia's European perspective on how CX has changed over the last five years; both pre and post-pandemic erasPersonally engaging  with your customers to create more successful, long-term relationshipsA look into Illenia's book, and her three pillars of cx success, i.e humanity, technology, and culture  Connect with Ilenia LinkedIn - https://www.linkedin.com/in/ileniavidili/  Website - https://www.ileniavidili.com/  Instagram - https://www.instagram.com/ilenia_vidili/    Email - hello@ileniavidili.com 

As the cannabis industry continues its meteoric rise, many cannabis and hemp companies are searching for ways to build visibility and brand awareness. In this episode of Dank Discussions, we're sharing some creative and effective marketing strategies that will help you stand out and connect with cannabis and hemp consumers, while still remaining compliant with some of the more complicated laws and regulations.We're also doing things a little differently today. We have the CEO of See Beauty Cosmetics, and Maynard's lovely wife, Tov Breslow as our guest host who will be speaking with co-founder & CEO at Calacann Media, none other than our beloved host, Maynard Breslow.Calacann Media has been voted one of the top 5 digital marketing agencies in the cannabis industry for three years running, so who better to speak about how to market your cannabis brand than our very own in-house expert!Not only will you learn more about Maynard's personal journey with cannabis, but we also delve into what cannabis companies can do to increase their revenue, why you should choose to work with a marketing agency that works specifically with the cannabis industry, and how to get around restrictions when it comes to advertisements, plus so much more.Join us today for a more laid-back and intimate discussion about how to market your cannabis or hemp brand. You're sure to walk away with some key insights!Topics discussed in this episode:Maynard's personal journey with cannabisThe story of how he built a digital company with integrityWhy Maynard scaled into the cannabis industryAdvantages of working with a cannabis-centric marketing agencyHow cannabis companies can use the D.A.N.C. Method™ to increase revenue today!Tips for navigating the digital marketing space in the cannabis worldImportant lessons about trustThe role of gratitude in personal and professional growthWhat's in store for Calacann and See Beauty in the futureBenefits of leaning into the unknownThe role progress and integrity play in defining successStay in touch! You can follow Maynard on Instagram, LinkedIn, and Twitter.Learn more about See Beauty Cosmetics here and connect with Tov on LinkedIn.Find more episodes of Dank Discussions on Apple, Spotify, Google, or wherever you get your podcasts!Connect with us:FacebookInstagramLinkedInTikTokTwitterYouTubeDoes your cannabis, hemp, or CBD company need to improve local or e-Commerce sales? Set up a time to speak with us at Calacann – Cannabis Marketing Agency to discuss how our digital marketing, search engine optimization (SEO), web design, affiliate/referral marketing, or influencer marketing campaigns can help you. Home of the D.A.N.C. Method™.Spotify | YouTube | Soundcloud | StitcherFollow

Would you rather be a business owner or a top-tier business executive?On today's episode, host Mark de Grasse sits down with Kyle Porter, the Director of Strategy at Conklin Media, to talk about the difference between running your own business and becoming a top-tier company executive. Running your own business is not as star-studded as most people would like to believe. But still, the allure of being in charge of everything appeals to many people. On the other hand, most people cannot resist the steady salary and job security of full-time employment. There's no universal answer on whether you should go after employment or self-employment. The good news, as Kyle explains, is you can try your hand at both of these career paths and move back and forth as many times as you want. Tune in to learn the difference between an entrepreneur and a business executive. Discover how you can transition in and out of either career path and still be successful. IN THIS EPISODE YOU'LL LEARN:The difference between owning an agency and being employedTips on how to transition from executive to business owner and vice-versaHow to (and why) test your business ideaHow to maintain accountability in your teamWhy you must treat your clients as if they were your own businessThe pros and cons of running a full-stack digital agencyHow to communicate to your customer's problemsLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Kyle's LinkedInConklinmedia.comOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

There is are hidden assets on every photographers computer. The images you didn't print, publish or otherwise deliver to a client. The is where stock photography comes in.In this episode I will explain how stock photography works and how you can use it to add value to your photography business.What You will LearnWhere does stock Photography come fromWhat are the uses of stock phootgraphyAbout the different kinds of agenciesThe defense between rights managed and royalty free sitesHow to choose a stock photo agencyHow to prepare you work for submissionList and Links to Top Stock Photo SitesAdobe StockAn outstanding, high quality stock site available to all Adobe subscribers.Best Place to Sell Photos Online, Footage Clips, Illustrations, & Vectors - Adobe StockAlmyA London based agency with global reach…Contributor Registration : Sign up to Sell Images | AlamyGetty ImagesWork With UsShutterstockSell photos, footage clips, illustrations & vectors | Shutterstock123RFOther LinksStock Photos, Vectors and Royalty Free Images from 123RF

Stephen Brown, Founder Member and Volunteer Mentor at Agents Together and Director of Stephen J Brown Consultancy, talks through just some of the areas where letting agents may be missing opportunities to get new landlord properties into their portfolio, including mystery shopper conversations, networking at industry exhibitions, and sharing relevant information with landlords - at the right time.If you're interested in the topics raised in this podcast, check out the extra resources below:Goodlord's Rental IndexA talk track template for growing your agencyHow to win landlords with "no sales BS"How to win landlords in a challenging environmentWebinar: How to grow your business using your current customers Plus, to contact Stephen, you can find him at stephen@sjbconsultancy.co.uk, and you can read more about his Computers for Schools initiative. Finally, head to Newsagent to subscribe to the mailing list for all the latest news, views, and data from the lettings industry. Hosted on Acast. See acast.com/privacy for more information.

The mother-daughter duo, Pamela Hirsch and Nicole Lawson, are the Co-founders of Baby Quest Foundation, a 501 c(3) non-profit organization. Baby Quest Foundation helps people start families by providing financial assistance to those who can't afford the high costs of alternative means of conception such as IVF, egg donation, and surrogacy. Pamela Hirsch brings over 15 years of business expertise as Co-founder of Baby Quest Foundation. Before co-founding the non-profit, Pamela was one of the original franchise owners of The Princeton Review, a national test preparation company. In 1993, INC Magazine included Pamela in the Top 500 List of the fastest-growing private companies in the U.S. Pamela holds a Bachelor's degree in French and Spanish from the University of Illinois and received her Master's in French from Santa Clara University. Nicole Lawson holds a Bachelor's degree in Communications from the University of Arizona and spent over 10 years of her career as a television executive. As Director of Affiliate Relations for Fox Broadcasting Company, Nicole oversaw liaisons between network and local affiliates. In 2011, Nicole left the entertainment industry to explore the third-party reproduction sector by working as a case manager for Alternative Conceptions. She later launched Abundant Beginnings Co., a surrogacy agency through which she guides people through the process of becoming surrogates or intended parents. Pamela and Nicole join us today to discuss how Baby Quest Foundation and Abundant Beginnings are spreading hope and assistance to people hoping to start and grow families. They recount how Nicole's pregnancy journey sparked the inspiration behind co-founding Abundant Beginnings and Baby Quest Foundation. They discuss how Pamela's business experience helped her navigate fiscal responsibility during Baby Quest's early stages. They also share the importance of surrogacy access and education and outline how Entreprenistas can get involved in the mission of Baby Quest and Abundant Beginnings. “Run the foundation as if it were a for-profit company with lower overhead costs being fiscally responsible.” - Pamela Hirsch If you're looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey! This week's takeaways from Entreprenista: Nicole's experience with third-party reproduction and how it led her to launch her own businessWhy the process of getting a surrogate can be lonelyThe year Baby Quest and Abundant Beginnings were bornPamela's early lessons from setting up and starting a non-profitLeaving the entertainment industry and Nicole's first steps toward founding Abundant BeginningsThe process of applying for a grant and how Entreprenistas can get involved in Baby Quest's workHow COVID-19 has impacted grant applications for Baby QuestHow donating to a foundation like Baby Quest can help companiesWhat a surrogacy agency is, how it works, and the Abundant Beginnings business modelMarketing strategies and challenges for a surrogacy agencyHow the media has shaped the public's perception of third-party reproduction Resources Mentioned: App: ZoomEntreprenista/Baby Quest Grant Our Favorite Quotes: “In every miscarriage, you remember the exact place you were in and the emotions you were carrying. It's difficult for women to get out of that negative space.” - Nicole Lawson“Being a workaholic doesn't hurt, but it did for me because I didn't delegate as much as I should. I didn't separate or balance work and life.” - Pamela Hirsch“Starting a business is always challenging,

Guests:Susan Baier is the CEO of Audience Audit and has been a marketing strategist and researcher for more than 30 years. She crafts custom attitudinal segmentation research for agencies and marketers for B2C, B2B, and higher-ed organizations including Gap, AT&T, Jayco, Tufts University, and more.Drew McLellan is the CEO of Agency Management Institute and has been in the advertising industry for more than 30 years. He advises hundreds of small- to mid-sized agencies on how to grow and become more profitable.Topic: Drew and Susan discuss their findings from the eighth annual Agency Edge Research Series, using input from approximately 1,200 clients in the U.S. spanning multiple industries. This study explores how clients feel about their organization's ability to endure the recession, the actions they've already taken, and how likely they are to make changes that could either positively or negatively affect their agencies.Five things you'll learn from this episode:The three segments of agency clients: the committed (25%), the concerned (42%), and the close (33%)How to determine which segment a client falls in to best serve them as an agencyThe challenges and opportunities created by clients with a strong preference for in-person agency relationshipsWhy brands are choosing to work with more than one agencyHow the Great Resignation affected agencies and brandsQuotables“We've seen a consistent trend where folks are working with more than one agency. Drew talks about this a lot where it's really not sort of a one-agency world anymore, and agencies need to work with each other on behalf of a client that they're collaborating with.” — @SusanBaier“When an agency says, "We're a full-service integrated agency," clients scratch their heads and say, "How could you possibly be good at everything?" And so, I think the agencies that have specialized, like you have, Jason, give themselves and their clients both an advantage and a relief that you're not trying to be everything to everybody.” — @DrewMcLellan“It's very difficult to see clearly the label on the outside of a bottle when you're inside the bottle. And so, part of what an agency always brings to their clients is an informed outside perspective.” — @DrewMcLellanGuests' contact info and resources:Susan's Twitter Susan's LinkedInDrew's TwitterDrew's LinkedInAudience AuditAgency Management InstituteAdditional Resources: Agency Edge Research Series Episode recorded: Dec. 1, 2021Sponsored by:On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies for 2021. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.About Your Host:Jason Mudd is a trusted adviser and dynamic strategist for some of America's most admired brands and fastest-growing companies.  He founded Axia Public Relations in July 2002. Forbes named Axia as one of America's Best PR Agencies for 2021.Support the show (https://www.buymeacoffee.com/OnTopofPR)

Aaron Barr is the founder of Atrbute, a creative management agency. Atrbute represents many famous artists and studios such as Shepard Fairey's (OBEY & Obama's “hope” poster) Number One Studio, photographer Pari Dukovic (Time cover: Prince Harry & Meghan), and Tristan Eaton (Kid Robot & many famous murals). We discuss his career, how he's transitioning artists into NFT's, how he helps artists partner with companies, and how companies are utilizing NFT's.In this episode we discuss:What Aaron and Atrbute offer through creative managementWhat types of artists are most interested in NFT'sOnboarding digital artists to NFT's:How important it is to understand why his artists are interested in NFT's and what it is they hope to create, before starting to tailor a solution.Ensuring artists create unique, thoughtful contracts which protect themWhat tools to use to publish an NFT:If the art is a 1 of 1: Superare - https://superrare.comIf the art is a collection of 1:1's: Foundation - https://foundation.appIf the art is a programatically generated NFT: OpenSea - https://opensea.io/assetsThe difference between generating art and minting an NFTProgrammable on-demand generative art through Art Blocks - https://www.artblocks.How Aaron helps launch new digital art projectsHow Aaron meets artists and networks with buyers and corporationsHow Aaron started his creative agencyHow artists might be the vanguards defining which neighborhoods will be the most desirableHow curating your wallet will be like curating your music collection times 10What makes art valuable?How being part of the street art wave has prepared him for the NFT waveWhat different contract types between artists and corporations look likeHow has Art Basel changed in 2021?More About Aaron and AtrbuteTwitter: @aaronlbarrENS: agentaaron.ethBAYC #5650, Cool Cat #427Tristan Eaton tweet thread on why NFTsShantell Martin on remapping the old art world with NFTs.Atrbute: https://www.atrbute.comAtrbute IG: @atrbutePrevious Will, Lee, and Andrew Learn about Web3 Episodes:Will, Lee & Andrew Recap After 25 Episodes and Starting a Learning Web3 Series (link)#27 Yoshi Luk: Exploring DeFi (Decentralized Finance) (link)#28 Evan Lai: How to Get Started Learning About Web3 (link)#31 Jay Chang: Cofounding Genopets. First Move-to-Earn NFT Game on Solana. (link)#32 Shalin Pei: Coinbase Designer. Unlocking a Playground for Creativity (link)#33 Howie Zhang: Designing an NFT Game Economy as a Quant Analyst (link)#34 Li Ouyang: Discovering an NFT Community She's Passionate About (link)#36 Peter Ng: Designing Spatial. The Airbnb for NFTS (link)#37 Katherine Liu: Onboarding the Next Million Artists into Web3 (link)#38 High Witches of Crypto Coven (link)#39 Rick Porter: Building DSCVR. The future of decentralized social. (link)#40 Mike Wen: Building Gallery to help NFT Collectors display their NFTs. (link)

Nikki Arensman is an entrepreneur, brand designer, and strategist. She was formerly the CEO and Co-founder of the women's activewear company, Jiva Activewear. When she sold the company in 2017, Nikki transformed her talent and passion for branding into her own brand marketing agency, Nikki Arensman LLC. Through her business, she equips women entrepreneurs with the tools they need to turn what they're passionate about into a profitable business and a beautiful brand. Nikki joins us today to explain how to build a thriving business through killer branding. She shares why it's important to begin right after you come up with a business idea and discusses the value of playing to your strengths when building a company. She describes the process of selling a company as well as how she discovered her passion for building brands. Nikki also underscores the role of mastering communication around a brand's mission and offers advice for building a binge-worthy brand. “Brand strategy allows you to present to your community, audience, and customers what they need and desire before they even know they need it.” - Nikki Arensman This week's takeaways from Entreprenista: The power of communities, groups, and networksThe evolution of Nikki's first business, Jiva, and how it led her to found her current businessThe lessons Nikki learned from starting her first companyThe process Nikki underwent to sell her businessHow Nikki discovered her passion for brand building and strategyWhat it's like to work with a brand marketing agencyThe different branding services and strategies Nikki offers through her agencyHow to build a community of your brand's supportersThe biggest struggles and achievements of Nikki's Entreprenista journeyThe importance of trying new things and opening up to riskHow Nikki kept moving forward in the early days of her business despite rejections and hard timesWhy you don't need a big team or a huge budget to make a business work Resources Mentioned: CanvaSquarespaceBook: Everything Is Figureoutable by Marie Forleo Our Favorite Quotes: “Brand strategy and brand design impact how businesses grow and how they get themselves out there.” - Nikki Arensman“Brand's identity is showing up with your best foot forward; it's dressing the part for what you want to do in this world.” - Nikki Arensman“When it comes to selling your business or exit plan, have patience, don't be in a rush, make smart decisions, and find other people who have sold businesses before.” - Nikki Arensman Connect with Nikki Arensman: Nikki Arensman WebsitePodcast: The Business of BrandingNikki Arensman LLC on LinkedInNikki Arensman on LinkedInNikki Arensman on InstagramNikki Arensman on FacebookNikki Arensman on Pinterest Help More Female Entrepreneurs & Leaders Through the IFundWomen Campaign We are thrilled to announce that our iFundWomen campaign is now live! We have supported so many women through Entreprenista, and we're excited to share this opportunity with you to support our campaign and continue to help women business owners and leaders.  Our funding goal is $100,000 - which means that every dollar counts. The best part? We've created incredible rewards that will help you as part of our campaign!  When you pledge to the iFundWomen Campaign, you'll receive: An exclusive Entreprenista League Membership rateDedicated Instagram and website features to promote you and your businessInterviews on the Entreprenista podcast and our new podcast that's launching in 2022 - Startups In StilettosOne-on-one sessions with Stephanie or Courtney...and so much more

A couple of months ago, I started running Facebook ads again. And with Facebook ads, come all kinds of comments and Facebook trolls.Pissy comments don't upset me. But they show me what triggers some people and why! They have been a wonderful breeding ground for ideas about what I want to share with you here on the podcast.So today, I want to take you back to how this all started—the challenges and opportunities that Steve and I experienced that led us to change our business model so drastically. And I'm going to address some of the biggest misunderstandings that small business owners I come into contact with have when it comes to what I preach.Tune into this episode to hear:How we got to our first $10k month, and what it cost physically and mentally to get thereThe impact that being stuck in "fear place" had on me and how I got out of itWhy we changed our business model and turned the way we do business on its headWhat's different about our business model compared to typical branding agencies and why it matters to you whether or not you run a branding agencyHow intensives deliver tons of value with less frictionLearn more about Pia: No BS Agency Owners Free Facebook GroupThe Show Your Business Who's Boss Crash Course Start reading the first chapter of my bookPiasilva.com

Building and developing a stable legacy brand takes time, patience, and hardwork. Join Ian Garlic and Josh Eppel, the Head of Commercial at Startup Slang, as they discuss how to differentiate from your competition. Josh also explains the most important element to consider when growing your brand, and how to acquire it.What You'll Learn:The Signs That You Should Hire an AgencyHow to Differentiate From the CompetitionThe Necessary Hallmarks for a Successful Website What are the Most Effective Designs for an eCommerce SiteThe Most Important Element to Consider in Brand-BuildingHow to Build a CommunityConnect with Josh:LinkedInFacebookEmail JoshStartup SlangResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.

The one where Ted interviews Hanson from Lux Insights about:The evolution of market research and how it's integral to marketing and business growthDifferences in working for a global brand and running your own agencyHow we can all address systemic racism and continue to love CanadaStar Trek and Santa Clause!Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programFollow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.comFollow Ted Lau: LinkedIn - https://www.linkedin.com/in/ballisticarts/Website - https://www.ballisticarts.com/Follow Hanson Lok: Website - https://luxinsights.com/LinkedIn - https://www.linkedin.com/in/hanson-lok/Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

They say your first job defines the rest of your career...Well meet Bianca Hunt. The 25 year old determined to live on her terms, and not afraid to make a career change... 5 in fact.So how does Bianca know what's right for her, and when it's time to move on?Today the Founder of the newly launch talent agency, AGNT BLAK, walks us through her conviction in making the tough callsWe cover:The journey from working at KFC to launching a talent agencyHow she became one of the country's only Indigenous women co-hosting an AFL show Decision making processesHow to manage doubt and fearPlus the #1 skill Bianca wish she had when she was 20No matter what direction you're looking to take your career, if you're looking to score your next dream job in sport, join our community and connect with like-minded people: www.sportsgrad.com.au/membership * This episode is brought to you by Deakin University, the Official Education Partner of The SportsGrad Podcast. Find out why Deakin is ranked #6 in the world for sport related subjects at www.deakin.edu.au At Deakin University you can be confident you'll get the job you want with the degree employers want. * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes here? It takes less than 60 seconds, and really makes a difference in helping to land guests. Want to land your next dream job in sport? Download our FREE eBook ‘How to Get Jobs in Sport: The SportsGrad Method' at www.sportsgrad.com.au Follow @sportsgrad on Instagram Connect with us on LinkedIn:Connect with Bianca Connect with Reuben Connect with Ryan See acast.com/privacy for privacy and opt-out information.

Yoel Judowitz has been drawing, writing, and cooking up creative mischief for as long as he can remember. Ten years ago, he opened YJ Studios, an art & illustration studio. Today, he leads a team of ridiculously talented writers, designers, video editors, and content creators at Storytribe Media a full-service marketing agency.In this episode you will learn:How an illustrator transitions successfully into opening a marketing agencyHow being an illustrator has helped him in marketingHow the power of a story can create success for the project you are working onHow he gives over his creative vision successfully to his teamHow to keep on top of trends as they evolveThe one author that you should read every book he has written Yoel at Storytribe specializes in advanced business and nonprofit social media and content marketing. Find them at: https://www.storytribemedia.com Connect with Yoel and follow his creative shenanigans via WhatsApp: https://lnkd.in/dPuFE9G

Authentic engagement on Instagram is a form of networking, and actually a pretty powerful one. A lot of us think about social media, specifically Instagram, primarily in the category of content. It's a place where you publish content so that your ideal client is attracted to your business.If your only social media growth strategy is creating good content consistently, you are going to struggle. Because creating high-quality content is only a piece of the puzzle - the other VITAL piece of the puzzle is engagement.This week's episode is the last in the 3-part series about building relationships through networking, and I'm spending it interviewing Shannon McKinstrie, an Instagram marketing expert who has been in social media marketing for 8 years and a background in PR and communications before that. She helps us understand: what social media engagement ishow you can do itthe impact engagement has on the growth of your social media account and businessesFurthermore, you'll be learning about:Marketing based on connectionSocial media agencyHow to spend less time on the platform to grow your Instagram audienceThe best way to start a DM conversation without being awkwardShannon's 30-minute engagement routine for client growthLinksLearn more about how to create authentic engagement on social media by checking out The Social Squad Society or connect with Shannon on Instagram.Follow Katie on Instagram or visit the website to learn more about her work.

Episode 30 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Kara Peach, co-founder of Genfluencer a South African-based influencer marketing agency that places social good at its heart.In this episode we discuss:Why Genfluencer is different as an influencer marketing agencyHow the company puts meaning and money into Corporate Social Responsibility programmesWhat makes Gen Z different to other generations in terms of consumer behaviourThe background and the mission of the #IFeltThat movement Check out the Influencer Marketing Lab website for full show notes and related useful links. 

Learn how you can build and maintain a relationship with a PR agency with our guest Shannyn Lee,  director of coaching at Win Without Pitching. Shannyn spent a decade in senior marketing and communication roles in Fortune 500 companies before moving to a business development leadership role.Five things you’ll learn from this episode:What clients need to know when hiring the right agencyHow you can be a good partner to your PR agency When to walk away from a potential PR agency How to avoid the procurement when hiring a PR agency How to have a candid conversation about agency budgets Quotables“You as the client have so much pressure on you during the day that hiring of a firm to help you with a problem is one of a million things on your plate.” — Shannyn Lee, @WWPitching“Employ any and all social capital you have within your organization to avoid procurement when hiring an agency. If you have good relationships with senior executives go make your case for why you don't wanna run this through procurement.” -Shannyn Lee, @WWPitchingIf you enjoyed this episode, would you please share it with others and leave us a review?About Shannyn LeeShannyn spent a decade in senior marketing and communication roles in Fortune 500 companies before moving to a business development leadership role at a well-regarded Seattle design firm. She also spent four years at Catapult New Business where she worked with agencies of various disciplines and size, building and leading their business development programs. Her time on the front lines of agency business development coupled with many informative years on the client side, has given Shannyn a unique perspective into what marketers are looking for in agencies and what agencies must be doing in order to compete and win.Guest’s contact info and resources:Winwithoutpitching.comWin Without Pitching Youtube Sponsored by:On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies for 2021. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.Burrelles has a special offer for On Top of PR fans. Check it out at burrelles.com/ontopofpr.Support the show (https://www.buymeacoffee.com/OnTopofPR)

Have you ever bought an online course and got no results? Been told by an online marketing “guru” that all your dreams will come true as soon as you do this super-secret trick only they know about and are sharing with you “today only”? Maybe you've been in the online marketing world a little while but you're overwhelmed because every 5 minutes some new “guru” comes along and tells you to do something else such as run Facebook ads, post 4 times a day on Instagram, send automated messages on LinkedIn, make YouTube videos weekly, how about 3 times a week, and definitely got to run ads, oh and what about chatbots? Can't forget those… or wait I should be building an email list, and I need to make that lead magnet… damn what about the landing page and the sales copy and the email campaigns… now they are saying Facebook ads aren't working and I need to be doing TikTok ads, but what about that Pinterest course I got… that seemed like it could work. If only I could just get some clarity... We feel you and if that's how you've been feeling then this episode is for you.On this episode of The Big Picture Business Podcast, we share the TRUTH about online marketing. That's right, we are doing an expose on the shady underworld of online marketing and we are exposing the so-called marketing "gurus". We dive into the harsh realities of social media marketing. We share why 95% of every person who takes an online course gets little to no results and why the "gurus" know this and do nothing about it, and we expose the psychological tricks they use to put you in a buying state so you purchase from them even when they know you won't get any results. It's totally unethical and we are exposing their shady tactics so you don't have to fall for their lies and scams anymore.Other Topics Discussed Include:Why starting an online business is a great opportunityHow to know if you should hire a marketing agencyHow to leverage credibility to grow your businessThe lies you are sold by the “gurus”The number one viral marketing myth and much, much more!Discover more awesomeness at https://bpbpodcast.com

Alice van der Vliet, Global Head of Employer Branding at Signify, has 20 years marketing experience. Alice has also worked in agency for The Adecco Group in the Netherlands.Alice shares proactive advice to build an employer brand, different steps to take to move forward:How to create EVP persons for different departments in the businessHow to implement an employer brand into a recruitment agencyHow important to have stakeholders onboard with marketingExplain marketing with facts, figures and linking it back to corporate strategy.Aligning audiences with skill sets requiredMetics to measure employer brands withMake friends with marketing and comms teams!

In this episode, I sit down with a Blueprint member to discuss the options around buying another digital agency. A merger or acquisition (M&A) can provide a ton of needed talent, systems, technology or client list right away. We will discuss:How to find potential acquisitions for your agencyHow to structure deals, including different incentive offersDifferent agency valuation methodsHow to keep an agency motivated AFTER the acquisitionAnd more!Support the show (https://ryanwashere.com)