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The Neuroscience of Subliminal Messaging: A Small Business PerspectiveUnlocking the Hidden InfluenceWelcome to the Atheoz, where we unravel mysteries, one neuron at a time. I'm Jason, your cognitive sherpa, and today, we're diving into the fascinating world of subliminal messaging. Buckle up, because this isn't your average brainwave.Segment 1: Blink and You'll Miss ItPicture this: our brains are like high-speed data processors. But even the fastest supercomputer needs a moment to chew on visual information—30 to 50 milliseconds, to be precise. Now, meet subliminal messaging. These sneaky cues waltz into our gray matter faster than a caffeine buzz. They slip past our conscious gatekeeper, whispering secrets to our subconscious.So, how can small businesses harness this neural magic?Segment 2: The Subtle Not-So-SubtleFirst, let's debunk the myth. Subliminal isn't always subtle. Imagine a ninja tap-dancing in your brain. That's subliminal messaging. Now, break it down:The Message: It's the catalyst—the nudge or distraction. For your business, it could be a logo, a color scheme, or a catchy jingle.The Response: What do you do because of that message? Buy, click, or linger? Your brain dances to this tune, regardless of your conscious awareness.So, how can you use this? Let's explore.Segment 3: The Lab ExperimentScientists love playing mind games. In labs, they showed folks mundane scenes—a kid munching a sandwich, for instance. Easy-peasy, right? But here's the twist: hidden in those milliseconds between scenes were subliminal messages. Ice cream cones (positive vibes) or burning houses (not-so-positive vibes).The results? Ice cream equals good mood; inferno equals bad mood. Your business can orchestrate similar symphonies.Segment 4: The Small Business PotionReady for the magic potion? Here's how:Branding Whispers: Your logo, font, and colors—they're subliminal cues. Choose wisely. They'll sway decisions before your customer even blinks.Website Spells: Arrange elements strategically. That “Buy Now” button? It's a subliminal prod. Make it dance.Social Sorcery: Subtle nudges in your posts—like emojis or power words—ignite action. Your brain's dancing shoes are on.Segment 5: The Ethical EnchantmentBut tread lightly. Subliminal isn't mind control. It's a gentle breeze, not a hurricane. Respect boundaries. And remember, your customers are savvy dancers. They'll spot forced moves.Conclusion: The Unseen RipplesSo, fellow entrepreneurs, embrace the subliminal waltz. Your business cards, your storefront, your emails—they're all whispers in the neural wind. Use them wisely. Influence without intrusion. And may your subliminal symphony lead to a standing ovation.Until next time, this is Jason from the Atheoz Blog, signing off. Keep your neurons nimble, and may your business thrive in the unseen currents.-JasonUse The Links Below to Help Support this blog and our podcast NordVPNPay Pal DonationVenmo - @jason-Stclair-09262CashApp - $stclair316To Order My ServicesAmazon Associates LinkSentryPCGovernment Grants Home PageAtheoz Podcast Home PageCommission Earnedhttps://www.instagram.com/jason_stclair/
The Indiscriminate News Network: Unveiling the Energy ChessboardPower Plays in the Iraqi Oil ArenaWelcome, global citizens, to another riveting episode of The Indiscriminate News Network. I'm Jason, your geopolitical navigator, and today, we're diving into the high-stakes game of energy diplomacy. Buckle up, because this isn't your average oil spill.The White House PreludeJason: Picture this: the White House buzzes with anticipation. Prime Minister Mustafa al-Kadhimi, Iraq's seasoned chess player, steps onto the grand stage. His mission? To fortify Iraq's energy independence from Iran. And guess who's waiting in the wings? Five U.S. firms—Chevron Corp, Honeywell International Inc, Baker Hughes Co, General Electric Co, and Stellar Energy. They've inked agreements worth a staggering $8 billion with Iraq's ministers of oil and electricity.So, how does this energy ballet unfold?Segment 2: The Energy GambitJason: Let's decode the moves:Chevron Corp: Their playbook? Boost Iraq's oil production. Think pipelines, refineries, and black gold flowing like poetry.Honeywell International Inc: They're whispering smart grids, efficient power plants, and a dash of futuristic magic.Baker Hughes Co: Their drill bits? Like wands—tapping into Iraq's untapped reserves.General Electric Co: Picture turbines spinning, lighting up Baghdad's nights. They're the wizards of electricity.Stellar Energy: Their secret? Solar panels shimmering in the desert sun. Clean energy, meet ancient sands.But why Iraq? Because it's more than oil—it's a geopolitical chessboard.The Al-Kadhimi GambitPrime Minister al-Kadhimi strides into the White House, his pawns—oil prices, lockdowns, and protests—weighing heavy. His gambit? To reshape Iraq's destiny. And U.S. Energy Secretary Dan Brouillette? He's the oracle, predicting Iraq's energy future. His words echo: “Empowerment breeds expertise.”The Hidden MovesJason: But wait, there's more. Behind closed doors, whispers of national security dance with economic collaboration. Iraq's economy, battered by storms, seeks refuge. And these U.S. firms? They're not just selling widgets; they're weaving destiny.The Energy CheckmateSo, fellow strategists, watch the energy currents. Iraq's oil wells—once battlegrounds—are now bridges. And as al-Kadhimi leaves the White House, he carries more than contracts. He carries hope, sovereignty, and a nation's heartbeat.Until next time, this is Jason from The Indiscriminate News Network, signing off. Keep your eyes on the energy horizon, and may your moves be as calculated as a grandmaster's.-JasonTo Help Support this podcast use any of the links belowPay Pal DonationVenmo - @jason-Stclair-09262CashApp - $stclair316
Welcome, curious minds, to another riveting episode of The Indiscriminate New Network. I'm Jason, your guide through the labyrinth of global affairs. Today, we're donning our trade hats and diving into the heart of the Middle East—Iraq's trade partners. The Oil TitansPicture this: Iraq, the seventh-largest producer and exporter of oil worldwide. It's like the heavyweight champion of the black gold arena. Tip #1: Crude oil rules the roost, accounting for over 90% of Iraqi exports. But wait, there's more! Petroleum products strut their stuff, making up the rest of the export dance.[Sound of Oil Barrels Rolling] And why? Because Iraq's oil wells sing a symphony that echoes across continents.The Import JigsawJason: Now, let's peek behind the curtain. What does Iraq import? Gas and other gaseous hydrocarbons take center stage. Tubes and pipes waltz in, followed by electrical transformers and cars. It's like a bazaar where hydrocarbons and steel pipes haggle over tea.The Dance PartnersJason: Who's holding Iraq's hand on the global dance floor? Our main export partners are:United States: A quarter of our exports sail across the Atlantic.India: They've got a sweet tooth for Iraqi goods (14% of total exports).China: Their appetite for oil knows no bounds (12%).South Korea: They're grooving to our tunes (9%).[Global Beats] And let's not forget the extras: Italy, Japan, France, and Syria—they're all in the mix.The Trade HighwayJason: The Iraqi government's new trade policy? It's like building a highway from Baghdad to Cairo via Amman. We're talking about boosting trade relations between Iraq, Egypt, and Jordan. Imagine a caravan of goods rolling through deserts, connecting ancient cities. It's more than asphalt; it's diplomacy in motion.The Balancing ActJason: But—yes, there's a but—our trade tale isn't all sunshine and dates. The COVID-19 pandemic cast shadows. Insecurity, corruption, fragile institutions—they're like sandstorms on our trade route. Legal protections? Sometimes as elusive as a mirage. Structural reforms? Let's just say they're a work in progress.Conclusion: The Sands of TradeJason: So, fellow wanderers, Iraq's trade web is intricate, woven with ambition and challenges. We're investing in hydrocarbon export capacity, building ports in the Persian Gulf. But remember, every deal has its price. As the sun sets over Baghdad, let's toast to trade—where oil meets opportunity, and history whispers secrets.Jason: Until next time, this is Jason from The Indiscriminate New Network, signing off. Keep your eyes on the horizon, and may your trade winds be fair.Thanks For Listening Everyone! -JasonTo Help Support this podcast use any of the links belowPay Pal DonationVenmo - @jason-Stclair-09262CashApp - $stclair316
Poop flying, diaper gone and panic ensuing Jason realizes that his OCD now has contamination issues included. How does a dad with twins handle his OCD and raise two young children? Jason tells his story and his coping skills in being a dad of twins. Join Gina and I for our interview with Jason Adams, father of twins, sufferer of OCD and and author of OCDad: Learning to be a Parent with a Mental Health Disorder. Join us now for this lively conversation... Hey, there. I'm Jason. I'm a Dad of twins, a teacher, a writer, a musician, and a guy with OCD. Most of my days are spent on a combination of chasing 'The Twinado' around my house, squeezing a few words onto the page, cleaning the kitchen (why does it seem like I'm always cleaning the kitchen?), and trying not to fall too far out of shape. Some days, though, I get to have conversations about OCD, mental health, or just life in general, and that's a pretty great thing, too. Book: OCDad: Learning to be a Parent with a Mental Health Disorder https://www.theocdad.ca/ Instagram: realocdad Twitter: https://twitter.com/RealOCDad Facebook: https://www.facebook.com/profile.php?id=100069292701941
Episode 221 is with Jason Palmisano of Win Your Days. Stick around because we have a special offer just for our audience! Hi, I'm Jason, Certified High Performance Coach, consultant, and inspirational speaker. When people ask me what I do for a living I simply say, “I win.” I know that in Christ I am more than a conqueror and my faith guides my life. I'm not just a positive thinker, I'm a possibility thinker because I believe with God all things are possible.I haven't always felt like I was winning. My father-in-law once asked me, “Is this really the life you have for my daughter?” Wendy and I were on food stamps at the time and life wasn't turning out the way I planned. I felt shame and judgement, but more than anything else, I felt like I was losing in life.At the time, I was launching a new business which was taking longer than I planned and was harder than I imagined. But, deep down I knew I was going to find a way to win. Jesus said, "Seek first his kingdom and his righteousness, and all these things will be given to you as well." Matthew 6:33. I knew that if I kept my faith at the forefront of my life, God would show me how to figure it out and He did. To me, winning is keeping my faith number one, always growing, always moving forward, always getting back up. It's living with excellence and resiliency while remaining true to myself and my values.In 2008, my wife, Wendy, and I co-founded Trinity Fitness, a gym focused on spiritual and physical health. By 2018 we had 18 gyms across multiple states. I served as the CEO until December, 2021. Today my full time focus is leading a movement of men who are rising up to win in life, love, and business so that they have the freedom to do what they love with the people they love and have the Kingdom impact they want.Website - https://www.winyourdays.com/Register for the Conference - https://www.winyourdays.com/win-your-days-live-registration--- Support this podcast: https://anchor.fm/aaronconrad/support
Episode 221 is with Jason Palmisano of Win Your Days. Stick around because we have a special offer just for our audience! Hi, I'm Jason, Certified High Performance Coach, consultant, and inspirational speaker. When people ask me what I do for a living I simply say, “I win.” I know that in Christ I am more than a conqueror and my faith guides my life. I'm not just a positive thinker, I'm a possibility thinker because I believe with God all things are possible.I haven't always felt like I was winning. My father-in-law once asked me, “Is this really the life you have for my daughter?” Wendy and I were on food stamps at the time and life wasn't turning out the way I planned. I felt shame and judgement, but more than anything else, I felt like I was losing in life.At the time, I was launching a new business which was taking longer than I planned and was harder than I imagined. But, deep down I knew I was going to find a way to win. Jesus said, "Seek first his kingdom and his righteousness, and all these things will be given to you as well." Matthew 6:33. I knew that if I kept my faith at the forefront of my life, God would show me how to figure it out and He did. To me, winning is keeping my faith number one, always growing, always moving forward, always getting back up. It's living with excellence and resiliency while remaining true to myself and my values.In 2008, my wife, Wendy, and I co-founded Trinity Fitness, a gym focused on spiritual and physical health. By 2018 we had 18 gyms across multiple states. I served as the CEO until December, 2021. Today my full time focus is leading a movement of men who are rising up to win in life, love, and business so that they have the freedom to do what they love with the people they love and have the Kingdom impact they want.Website - https://www.winyourdays.com/Register for the Conference - https://www.winyourdays.com/win-your-days-live-registration
Hi there, I'm Jason. And one time, my crush dumped me because my flat was toosmall. Now, she's applying to be a maid in my villa! Before I tell you more about mystory, though—don't forget to subscribe, give this video a thumbs up, and hit thatnotification bell icon to show your support for me!.Please Kindly share this podcast on TikTok, Instagram, Facebook and so on by clicking the share button ........ thank you for your support ❤️..Thinking of engaging with Q&A Click this link
On this episode of Bad Associations Chev chats with Jason. He was baptized in 1995 and disfellowshipped in 2001. He is most known for being the creator of AVOIDJW.ORG my go to source for all things JW. We talk about the site, and how he went from a true believer to one of the loudest exJW advocates and how there is "great freedom in leaving". If you'd like to share your story you can send a voice memo by clicking HERE , by emailing me at badassociationspodcast@yahoo.com, DMing me on Instagram @badassociationspod or schedule time for us to chat by clicking HERE The views expressed on the Bad Associations Podcast are solely from the recollections of the guest themselves. --- Send in a voice message: https://podcasters.spotify.com/pod/show/badassociationspod/message Support this podcast: https://podcasters.spotify.com/pod/show/badassociationspod/support
Today, we are joined by Jason Wright to talk about using active campaigns through website funnels in businesses. He is a speaker, author, entrepreneur, consultant, and digital marketing architect with a passion for helping real estate investors and entrepreneurs with their sales funnels. He also enjoys golfing, hiking, hunting, and fishing. He is currently living in Martinsville, Indiana. [00:01 - 06:06] How He Started Out Jason Wright is a digital marketing architect and speaker who helps real estate investors and entrepreneurs with their sales funnels He started with digital marketing broadly and then nicheed down to work specifically with capital razors Why he recommends working with capital razors as there is nobody else doing this type of work [06:07 - 11:31] How to Use Two-Way Text to Increase Sales Why capital razors make mistakes by not having a plan, no backend, and no strategy for their marketing campaigns He recommends using goal-driven automations to key people and reaching out after they've subscribed to your list Two-way text is a great way to make people more willing to talk [11:32 - 19:37] Active Campaign Text Integration Jason recommends Sales message over negative text integration Why capital razors should narrow down their niche Why we shouldn't be scared of polarity [19:38 - 20:36] Closing Segment Reach out to Jason! Links Below Final Words Tweetable Quotes “You may have an opportunity to niche down right in your face. You may not be paying attention, so be willing to pivot. Pay attention to the people you're serving and listen to what they're saying. That's where you can get the tips to micro niche down. You're not gonna figure it out on your own.” - Jason Wright “If you want to do something different than the rest of the industry, get away from the PDFs. I challenge you to step away from the ebook or the one pager, create a lead magnet that's powered by video and say, how do I give my target audience the information they want in a really palatable way.” - Jason Wright ----------------------------------------------------------------------------- Connect with Jason! Follow Jason Wright on LinkedIn. Youtube: https://www.youtube.com/channel/UCimr3WepHAUcJr-n9m9k4IA. Facebook: https://www.facebook.com/IntentionallyInspirational/ Website: https://www.getmorepassiveinvestors.com/ Connect with me: I love helping others place money outside of traditional investments that both diversify a strategy and provide solid predictable returns. Facebook LinkedIn Like, subscribe, and leave us a review on Apple Podcasts, Spotify, Google Podcasts, or whatever platform you listen on. Thank you for tuning in! Email me → sam@brickeninvestmentgroup.com Want to read the full show notes of the episode? Check it out below: [00:00:00] Jason Wright: So the mistake that people make is they don't understand that all digital marketing or marketing generals, building relationships, relationships start with getting to know you. I don't wanna be pitched on the first interaction. Nobody does. You can have success, but you're gonna have a lot more. If you do it, do it correctly. So most people don't have anything set up. And then the people that do, they might have one automation and they don't understand that the customer journey is not just step one and two, there's multiple steps in between. So we help 'em set up kind of a goal-driven automations to keep people moving forward. [00:00:47] Sam Wilson: Jason Wright is a speaker, author, entrepreneur, consultant, and digital marketing architect with a passion for helping real estate investors and entrepreneurs with their sales funnels. Jason, welcome to the show. [00:00:57] Jason Wright: Thanks for having me, man. Excited to be here. [00:00:59] Sam Wilson: Absolutely, absolutely. Always good to have a fellow Hoosier here on the podcast. I guess I'm a former fellow Hoosier, since I don't live in the Hoosier state anymore, but either way, I digress. Jason, there are three questions I ask every guest who comes on the show in 90 seconds or asking you, tell me where did you start, where are you now, and how did you get there? [00:01:16] Jason Wright: Where am I gonna start. Corporate America, like so many people, quick corporate America, twice wanted control over my time, unlimited earnings like most people. So that's what got me down this entrepreneurial path. Where I think the second question is, where am I at now? [00:01:29] Sam Wilson: Where'd you start? Where are you now and how'd you get there? [00:05:17] Jason Wright: Where I'm at now is, I started with digital marketing broadly. We've niched and niched down and pivoted quite a few times the last seven years. Now we work specifically with active campaigns, specifically for capital razors. So I've got that unique entrepreneurial angle, you know, self-made guy with that. And what I do is niche enough that I'm not aware of any competition, so it's pretty cool where I'm going. Wherever the hell we want to go up, up, up. So we're gas pedaled down till we die type of company. We love what we do. I set goals and I reach 'em and go, you know what? I feel the same as I did before the goal, so let's just keep going. So I'm in love with the journey, my friends, so we're just gonna keep going up. [00:02:09] Sam Wilson: Man. I love it. That's really cool. Well, how, how did you niche into this? I mean, it's. Like you said, there's not anybody else that's really doing what you're doing right now. How did you discover there was a need and then how did you start onboarding customers in filling that need? [00:02:25] Jason Wright: Yep. So I have to give you a little bit of the backstory to make it make sense. Yep. So when I quit corporate America, my wife is not the risk taking type, right? She's like, paycheck benefits. It's so safe. It's so safe. It's not safe at all. It's one income stream. It's absolutely crazy to be an employee. To be honest, I can't stand it. So anyway, I convinced her I was gonna start this magazine company like two months into it. I was outta money, made no money. I was out of money and made no money. So it's a bad scenario, but I became obsessed with showing people that I could do this cuz people were rooting for my failure and all this kind of thing. So, when I started to finally get traction, it was with digital marketing on Upwork, right? I learned digital marketing for myself to try to push my blog, intentionally inspirational out there to the. To encourage people to quit their jobs, even though I hadn't done so successfully yet myself. So I would go on Upwork, I'd find little blogging jobs and make like a little money to appease my wife. Hey, we're kind of breaking even this month, not really with this business. So then I started to see this trend that like man and active campaigns and Google ads and all these different things. There's always people looking for help. I'd say, Hey, client, I don't know how to do this, but I'll figure it out and make sure that you're like five star satisfied. If you hire me. People would be like, okay. So I look at it as on the job training. Um, I was using Upwork. I never really thought there was a full-time business in there. Eventually we started focusing on the sales funnel. It was a little bit better money, a little bit more specific. And then about five years ago, I said, let's just do sales funnel only. So we got to a point. There's enough business to go full-time. Quit corporate for good. And I was like, I don't know how I really scale this. Right? There's so many people doing. So I said, I'm gonna go active campaign specific on the back end of the funnel. So that in itself helped us grow in scale, but there's still a wide range of people using it. Well, I hate E-com, so I was like, okay, we're down to high ticket service providers and things like that. And then, um, I worked with a few capital razors, didn't really know what it was, but I was like, man, these people have nothing, like, no kind of systems or anything. And then I met my buddy hundreds of miles. Hunter Thompson from Rays Masters and worked with him and did, uh, I did some work with some of his funnels on the back end and spoke at his event at LA this January. And, uh, we were talking after, after our panel and he said, Hey man, um, you're really good at what you do. Really good at what you do. You've got a great ability to connect with people. He said, here's something to think about. He said, if you want to be the active campaign guy in this industry, there's nobody else doing it. There's nobody else doing it like you would do it. Something to consider. I'm saying. So I said, so you're saying just work with capital razors? He's like, I think there's enough there for you to be happy with it. And I'm like, let me talk to my team and my wife. And uh, we jumped. and we had to figure some things out. We had to kind of an author and we got feedback and we tweaked the offer and we tweaked the offer. And it's worked out really well. Best year of my life ever, we just put ourselves into a completely different stratosphere. And the cool thing is by working with people like this, I've become an LP myself. We've actually got a capital raising company that no one knows about yet, so we're gonna try to do a Cog p dealer too next year. And it's like, why wouldn't I, why wouldn't I? With the knowledge of the network I have and some of my neighbors and friends are kind of interested in what I'm up to. So it's been a really interesting road. It was never the plan. The whole point of this story is none of it was the plan, but I was smart enough to. I'm not married to my ideas. If something makes sense, it's in line with what we do and what we want to do. Let's go. [00:06:06] Sam Wilson: Man, I love it, that's great. Tell me this, what are some of the key mistakes that you see capital razors making today, either with their sales funnel or what are some things that you're helping people even build out that sales funnel? I mean, probably not even asking a clear question, but I gotcha. [00:06:24] Jason Wright: I know exactly what you're asking. So one of the biggest things I see is people have no plan, no backend at all. So when I say backend, I'm talking about what happens. After joining your email list, right? What most people do is give them the pdf, if that's what they come in for, and they throw 'em on a main. They'll send 'em newsletters and they'll let 'em know there's deals and, and there's nothing else there. It's a big mistake, right? It's like if you and I became neighbors and I came over and said, Hey man, I'm Jason, great to meet you. I didn't see you or talk to you again for six months. Right? Then I come over one day, dude, you gotta hear about this deal. It's only gonna cost you 50 grand. You're gonna be like, bro, I don't know who you are. Get outta here. Right? Get off my. I'm in Memphis. I will throw a rack of ribs at you, bro. You know , you see it every week in your email. You know, people subscribing to their lists and they pitch me deals and I'm like, bro, I don't know you. You're dead on arrival to me cuz I didn't opt in. I don't know who your company is, so I'm not gonna invest. I don't even wanna hear about it. So the mistake that people make is they don't understand that all digital marketing is, or marketing generals, building relationships. Relationships start with getting to know you. I don't wanna be pitched on the first interaction. Nobody does. You can have success, but you're gonna have a lot. If you do it, do it correctly. So most people don't have anything set up. And then the people that do, they might have one automation and they don't understand that the customer journey is not just step one and two, there's multiple steps in between. So we help 'em set up kind of a goal-driven automations to keep people moving forward and that new potential of ster. We help with capital, raise a lot of people with the capital raises, we'll send out an email or two, kind of hope and pray and, uh, see what happens. And hope is not a good marketing strategy. It can be effective, but it's not the best idea. So we help with that type of stuff. We, uh, we use automation. Provide air cover for what you're already doing. [00:08:20] Sam Wilson: Yeah, and that's a strategic or not even strategic, but there's a lot of thought that goes into how you build those funnels. And then even at what point do you reach out and then, and, and it gets really, really, Detailed and confusing. Like the further you get into it, it's like, oh my gosh. Like that is not, you know, for guys like me, it is not my strong suit. Like you ask me to, hey, build out a 10 email template. You know, somebody signs up for our list and I think they get 10 emails from you over the course of like two or three weeks. Like, Hey, here's how I started and tell a backstory, blah, blah, blah, blah, blah. You know? And this all goes through active campaign, but I had to bring somebody on like you in order to help me get that done. Yeah. So it was like, I mean, I spent a year and a half trying to figure it out and every time I'd look at it, I'd start to sweat and I'm like, oh gosh, I suck at this. I suck at this. I hate it, and I'm still trying to get it done. And so you're serving, obviously you know this, so I'm not sounding like I'm pitching your services, which I kind of in, in its own way am because there's some, it's, it's just not what our forte is. Right. And, and, and thinking through those, what, what other than like email drip campaigns, what are some really. Cutting edge, maybe things that are on, you know, that you guys are working on maybe that haven't been released at, or that have recently been released that are, that are kind of different that you guys are, are finding as good strategies. [00:09:41] Jason Wright: Yeah. So a piece of low hanging fruit that's relevant a lot of people aren't taking advantage of is two-way text, okay? And even ringless voicemail. Now, I must tell you, listen carefully. Do not use two-way text and ringless voicemail if you have not spoken to the person before. Right? Doing it cold is creepy and it's not going to go well. Now if you've had a Zoom call with somebody and they're thinking about investing, using two-way text as part of your marketing automation is a phenomenal idea. When we added two-way text to our own follow up, it added multiple six figures a year in revenue just from two-way text. Wow. Absolutely stupid because. Think about it when you're texting friends or family, it's very conversational. It's weird as it sounds. It's a safe place. People are more willing to talk and open up through text than they are. Email, right covers up the screen of the phone. You can't really ignore texts, like you can't email. You know how many email accounts I have? I have like six. And it's easy to not look at 'em and everybody does, you know? Two-way text is really, really strong. Even for capital raises two-way text is really strong and you can automate the sending of all of that, right? So that's a piece of low hanging fruit. Other stuff we're working on is we, uh, we are getting into a little bit of a new, a la carte service average for our clients that relies heavily on ai. Right. So it's like how do we get more engagement at higher open rates with all of your marketing automation? So we're using the stuff that we use in our own business and offering it to clients now, and it's pretty crazy cool stuff, but it'll start figuring out who's most likely to close in your pipelines and all this crazy stuff using algorithms. But it's really, really neat stuff and nobody's using pipelines and goal-driven automations like we are. So I know that nobody's using this AI stuff. Gets pretty nerdy and cool, but it's, uh, it's pretty much set and forget it type stuff. [00:11:32] Sam Wilson: That's really interesting. And we'll get into the weeds here for a quick second. Does Active campaign have a native text integration? [00:11:41] Jason Wright: So their negative text integration is absolute garbage. Um, the reason why is it's one way, so you can send texts from automations, but if people respond, you'll neve know. Oh, great. Can't talk to 'em, which makes. Right, so we use Sales message. It is an outside platform. It does integrate beautifully with Active Campaign. Uh, it will capture all your conversations in Active Campaign automatically and save the notes, which is great. Um, if anybody ever gets a text from me, it's from an automation. If they respond, hits my app and I talk to 'em like that, but it's, uh, it's a wonderful tool and, and we use it and promote it pretty heavily, [00:12:14] Sam Wilson: Got it. Now, one active campaign is one piece of, I think an overall marketing strategy. Yeah. You know, having a great website, having all that stuff that then ties back into the active campaign forms. And as you probably could tell, I do use active campaigns in my business and there's other, you know, competitor products out there, but we're talking about active campaigns. Talked about website building, website funnels, how all those build back in. I mean, is that something else you guys farm out to other people? Cause I know you focus on active campaigns. Is that part of the business you guys handle? Walk me through that. [00:12:46] Jason Wright: Yeah, we don't handle it. Well, we can talk about it from a strategy standpoint. We used to do it for clients, but when I went through that process of what do I hate doing for clients, that's the stuff we cut out because design is subjective, right? I might say, Sam, check out this website, bro. You might be like, start over. Right. It's not a good scalable model, so we don't do traffic or design, but one, so we can, we can talk about it. We can point you in the direction. We don't really farm it out per se, but we just kind of deflect. One thing that I think a lot of capital razors could benefit from with their overall strategy is narrowing down their niche. Right? If I say to somebody, who are you targeting? If they say anybody with money, I'm like, oh my God, come on man. Please. You know, if you were in tech, maybe target tech people, if you're in doubt, who to target? Target a former version of yourself. Hmm. What corporate path did you come from? What entrepreneurial path? You know, so that is, that is something to think about because when you get narrow, Then your landing pages and your website messaging gets more narrow, then your traffic gets more narrow. How do I go find more of these specific people? Right? Where do I get what we're doing in front of other audiences that haven't heard about me yet? That's where marketing really gets fun. When the backend stuff converts, when the landing pages convert, then it's just traffic forever. Where do I get in front of more people that are gonna be attracted to what we're doing and how we roll? And don't be scared to create polarity, right? And what I mean is some people are gonna be turned off. That's not me. And other people are gonna be like they're speaking to me, right? You want that. You don't wanna, I wanna please everybody. It's not a good strategy. [00:14:33] Sam Wilson: I wonder, I wonder if I'm serving vanilla ice cream, when you're saying I should be saying, Hey, you know, it's like, what? I can't think of any ice cream flavors, but the stuff that's like, okay, you love it or you hate it, and you're, and you're saying that creating that layered butter cup. [00:14:48] Sam Wilson: You what now? [00:14:49] Jason Wright: Chocolate peanut, butter cup. Right? [00:14:51] Sam Wilson: Yeah. I don't want chocolate peanut butter cup. That sounds nasty. So, but either way that's what you want, I think out of people coming to your site, it's like, no, this isn't for me, or it is for me. And you and I like what you said there. I think it's good. It is really defining who your investor avatar is, and figuring out a way to do that. I've never heard it said, you know, think of a former version of your. I mean, that's brilliant cuz yeah, I go, I rewind five, seven years and I'm like, gosh, I didn't know anything compared to, you know what I know now. Um, so go back and try to, try to find me and, and serve to me what, what, uh, what makes sense at that point in time. This is really cool. I just love what you're doing and how you are really niche down in your own business. And again, there's not many people, if any, at all that are doing what you're doing inside of the capital raising. What else have I missed? What questions should I be asking? Things that maybe typical clients ask? Anything on that front that I should have asked you about? [00:15:49] Jason Wright: Yeah, so one thing I want to say about the niche thing that's important is this is just my experience. Everything I ever say, it's from experience. It's not repeating what other marketers are saying. It's all, all straight shooter. Here. Trying to figure out that niche can be extremely difficult. So here's what I would tell you. Here's what I. You can kind of niche down by targeting a former version of yourself if it makes sense, and then pay attention. Listen to the people that are investing with you. You might start to say, you know, Getting a lot of people like this and they're great, and here's why. You may have an opportunity to niche down right in your face. You may not be paying attention, so right. Be willing to pivot. Pay attention to the people you're serving and listen to what they're saying. That's where you can get the tips to micro niche down. You're not gonna figure it out on your own. That's my experience with it. I'll tell you this, I talk to people every single week. Capital razors. I will probably talk. Oh God, 2 50, 300 this year so far. And anybody who, it doesn't even matter if they hired me, but anybody who talks about this stuff, there's always this degree of shame. It's really fascinating. Like, I'm so embarrassed. Can I tell you a secret? I'm like, I already know what you're gonna say. Go ahead and say it. They're like, I should be so much further along, or I haven't started yet. I've been meaning to everybody in that place. Right? Even if they do have some stuff, there's always this. I know I should be, there's like this degree of shame around it, but it's completely normal, so I give you permission to not be as far ahead with your marketing as you think you should be. Right. Thank you. Feel better. Other things you should be asking? One thing I'll say is, In capital raising, just like with lead magnets, right? Trying to build your list. Um, if, if you want to do something different than the rest of the industry, get away from the PDFs. I challenge you to step away from the ebook or the one pager, create a lead magnet that's powered by video and say, how do I give my target audience the information they want in a really palatable way? People love video cuz video not only teaches, but they can watch you and I think this person believes what they're saying, so that makes me trust 'em a little bit. Right. You're on video and you're sketchy and you're seeming scared, and it may, may not be a good choice for you, but now video can shorten, I know. Like, and trust curve a whole bunch for you. [00:18:04] Sam Wilson: That's really interesting. In what way? Because other than running a daily podcast. which goes on YouTube obviously every day, but other than this, like I don't really use. I use video a lot in communication directly with investors, but not as part of an automated campaign. How would you suggest someone use video? Is it in follow up email sequences? Is it in, you know, part of the, you know, again, if you sign up for our investor list and you get a 10 email, you know, 10 emails from me. Are there videos inside of those? How, how do you see that effectively being? [00:18:39] Jason Wright: Any way you want to. So sometimes I'll send out newsletters to my list of videos only. It's just literally the headline will say, no text, only video, and they'll open it and there's an implanted video. You could do that to announce a new deal. Hey, there's a deal. Can give you a two minute overview? If you wanna sign up to the webinar and do some below or whatever, um, you can drop links and texts through vid, you know, videos. Well, video testimonials are powerful. Get some of your best investors, maybe get a testimonial. Use that in your marketing. Follow the video testimonial is about the most powerful thing you can use in marketing, especially if the people doing them are unscripted. Just say, Hey, just spend two minutes in your own words. Don't write it out. Just roll with it, because people pick up on that. And the nice thing about video from my standpoint, and make about 2000 a year through lomenzo. Hmm. I use it for SOPs in my business to train my team, answer client questions, marketing, et cetera. It's so fast and easy. It's so much faster than writing. I'm a one take guy. Unless something goes horribly wrong, one take and move on. Let's keep going. [00:19:43] Sam Wilson: That's great advice, man. Yeah, and that's something that I use in my video like you a lot. I was responding back to somebody's, you know, a document the other day and I'm like, look, I'm just gonna record this and just talk you through it cuz it's gonna take me an hour to type this all up in five minutes to send you a video. So, no, I love the use of video, but incorporating that into our marketing campaigns is, you know, probably not something that, you know, I've personally used a lot of, so I love the tips there. Jason, this has been awesome. I love the product you're developing. I look forward to hearing more about it and staying in touch with you and just kind of seeing where this goes for you and your team, cuz you are certainly in a blue ocean and there's loads of people like me out there that need what it is that you're putting together. So, very, very cool. If our listeners wanna get in touch with you and learn more about you, what is the best way to do that? [00:20:34] Jason Wright: Yeah. I mean go to our front porch, which is intentionally inspirational.com and yeah, find out what we're doing and connect there if you want. [00:20:42] Sam Wilson: That's awesome. Intentionally inspirational. We'll make sure we include those there in the show notes. Jason, thank you again for coming on the show today.I certainly appreciate it. [00:20:49] Jason Wright: Thanks, man. I appreciate it.
The Manor: Morning Fun - Tascha shares the morning fun with Don & the girls. (ch. 10)By BradentonLarry. Listen to the Podcast at Steamy Stories. (The Next Morning, Continued.)Tascha woke up with a smile on her face. She threw the covers off her and stretched. She looked around a little and saw the morning light coming through the windows into the Lord's bedroom. She felt well rested and physically content. Today she and Don would try to get home, but for right now she would just lie here for a moment and bask in the afterglow of a day and night of intense sex – and lots of it! She sighed happily as she felt warm hands moving over her thighs, pushing them apart. She parted her legs willingly, and shivered a little as she felt hot breath on her exposed pussy. Fingers stroked her, and she knew at once that it was not the Lord between her legs. She thought the appropriate response to this was probably shock and indignation. Certainly this was her reaction the day before when she woke up next to Don and felt his fingers between her legs. Now, though, she didn't really mind who was touching her as long as they kept doing it so well. Besides, she thought, it's probably Don anyway, and I want him to lick me. She felt a mouth on her then, and the fingers opened her up. A soft, strong tongue delved into her and over her. She shuddered and murmured, “That's nice.”She parted her legs further, and felt masculine hands take hold of her upper thighs, holding her against the mouth that was now making love to her pussy and clit. Tascha sighed again, relaxing into the bed. Her hands moved over her own body, caressing it. She held onto her tits and squeezed them. A tremor passed through her and she arched her back a little. Turning her head to the side, she caught a glimpse of the wall through which she could still see the Lady's room. She could make out a woman lying there with her back to the window-wall. The woman had long red hair, so it wasn't the Lady. Tascha could see a man's shoulder and part of his back past the redhead's body. Though he was now with some other woman, Don was still in that room.A moment of anxiety came and went quickly, replaced by curiosity. She looked down to see the beautiful young man who had helped bathe her last night, before she had blacked out from exhaustion. His hair was light brown and cut short. Tascha could see his muscular back and cute butt. He kept licking at her clit, and a shiver ran through her. Tascha decided that she wouldn't protest for another few minutes. Lying back again, she squeezed her tits tighter and let the sensations fill her. Soon a shuddering orgasm racked her body and left her grinning up at the ceiling.The young man took his mouth from her, and climbed up to look down at her. His face was wet with her juices. She laughed and reached up to take his face in her hands. She sat up enough to kiss him on the mouth, playfully licking some of her wetness from his face.“That was wonderful,” she said, “now lie down and let me return the favor.”The young man promptly did as he was told, and Tascha quickly got up into position so she could lean on his belly. She took his cock in her hand and sucked the head of it. It wasn't as big a cock as the Lord's, so she was able to get more of it into her mouth. Tascha thought it was about the size of Don's, and for some reason this made her happy. She thought this might be good practice for later. She liked the feeling of it sliding over her lips and against her tongue. As she worked her mouth up and down on him, she moved her hand up and down on the base of the shaft. She tried to see how far she could get it down her throat, but that didn't work too well at first. She went back to sucking on just the head, and then decided to try again. Other women did it, so she should be able to do it. The angle was good here, and she had control over everything, so she gave it another shot. Deliberately relaxing, she slid down on the shaft. She felt her throat closing around the head, and paused. She breathed through her nose and relaxed. Down a bit further, pause, and a bit further. Soon she found that her hand was caressing the young man's balls, and her lips were around the base of his cock. She squeezed his balls a little and swallowed, which was a very strange sensation – but not an unpleasant one. She slowly pulled back, sucked on the head some more while stroking his cock vigorously. The shaft was now very wet with her saliva, and her hand moved easily up and down on him even though she was holding him very tightly. She went back down, taking him into her throat much easier, pausing only once on the way. The next time she went all the way down in one steady motion.I wish I could see myself, she thought to herself, and then, I wish Don could see me!She backed up off the shaft, and went back to sucking mostly just the head and stroking the shaft intently, almost furiously. Finally, this was too much to resist, and the cock in her fist and mouth erupted with a jet of hot, delicious cum. Tascha swallowed and swallowed again, slowly pumping the cock with her hand and sucking greedily. When she was sure she'd gotten as much as the young man had to give, she reluctantly took her mouth off him, gave the head a parting kiss, and lowered the cock to his taut belly.Tascha sat up on her haunches and looked down at the blissful young man. “Good morning, I'm Tascha.”“Hello, milady,” the young man said, “I'm Jason, the Lord's acolyte.”“Very nice to meet you, Jason,” Tascha grinned. “You sure know how to wake a lady with style.”“Thank you, milady.”“So, where is his Lordship?”“He is attending to his morning duties,” Jason said, sitting up. “He left me to wake you pleasurably, and to escort you back to the ballroom.”“Well, so far so good,” she said. “Where's my dress?”“Your clothes have been taken to the laundry, milady,” Jason said. “You may get more from the wardrobe if you like.”“No, that's alright,” Tascha said as she got up off the bed. “I'm kind of getting used to running around here naked.”“Most people do,” Jason said. He got up and picked up and put on a dark blue robe, much like the one the Lord had worn the night before, only smaller.“So, Jason, while we're going to the ballroom, tell me about these ‘duties' of the Lord's, and explain to me just what an ‘acolyte' is.”Jason's answers to these questions were not much different from the ones Deidre would soon be giving Don. The Lord's morning routine did not include a trip to the garden, though, so she did not try to get Jason to lead her there. In any case, she knew Don was still in bed and not waiting for her in the ballroom.When they got to the ballroom, she said goodbye to Jason, and then paced around the ballroom. She was amused to see the number of garments just cast aside during the night. She looked in on the alcoves in curiosity. There were quite a few bodies there sleeping soundly. She saw a woman giving a man a blow job, and another couple quietly fucking in a corner. Then, in the alcove to the right of the big table where she was supposed to meet Don, she saw a group of women lying there with arms and legs intertwined, making out with each other and with their hands playing with whatever was in reach. Don better hurry, Tascha thought to herself. She looked back over her shoulder to see if Don had come into the ballroom, and while she was looking away, she heard a familiar voice say, “Hey, it's Tascha!”She turned around to see the three women in front of her looking at her. She grinned and said, “Hi, Suzy, Suki and Sandy.”“We've been waiting for you,” Suki said.“Well, not just waiting for you,” Suzy added. “How was your night with the Lord?”Tascha laughed, “It was fun.”Sandy sat up and asked, “Did his big cock break your pussy?”“Um, not that I can tell.”“Well, it sounds like you better bring it over here so we can check it out for you,” Suzy said.Tascha took one last look over her shoulder – still no Don – and then realized this was one of the designated alcoves anyway. With a grin and a shrug she climbed into the alcove. Hands pulled her into the pile of female flesh, and then mouths and hands were all over her. She had someone's tits in her face and, she was sure, someone else's fingers between her legs, and then someone else's fingers between her butt cheeks, teasing her asshole. Then Suzy, asserted some measure of order, saying, “Hold on, girls, we have to check this poor woman's pussy.”“I was working on that,” Sandy said. Apparently it was her fingers inside Tascha at the moment.“Well, you've got to do it right,” Suzy said. “Lie down on your back, Tascha.”Laughing, Tascha rolled over onto her back, almost surprised to find that she didn't land on Suki in the process. She spread her legs to be checked out. Suzy sat up near Tascha's head and stroked her hair.“OK,” Suzy said, “Since you're so eager, you go first, Sandy. Get down there and have a look.”Sandy happily crouched down between Tascha's legs. After just a moment, she said, “Well, it looks alright.”“Proceed to the next level,” Suzy commanded.Tascha felt Sandy's fingers stroking her labia, and then parting them. She sighed when she felt Sandy pushing two fingers up inside her. Those fingers moved in and out and stroked the insides of her pussy. Tascha writhed a little under the attention. While this was going on, Suki moved around to kneel down by Sandy so she could get a closer look.“Feels OK, too,” Sandy reported.“It certainly does,” Tascha murmured.“Taste test,” Suzy ordered.Sandy took her fingers out of Tascha, only to replace them with her tongue. She slowly tongued every part of Tascha's pussy and labia that she could reach, and then sucked on her clit. Tascha shuddered.“Tastes very good,” Sandy said, “but I don't think I detect any of the Lord's cum.”Tascha laughed, “He didn't come there.”“Oh ho!” Suzy said. “Roll her over girls!”“No, that's not what I meant!” Tascha protested, but they rolled her over anyway. Her face was buried in the mattress/pad, and she felt someone squeezing and parting her butt cheeks, then someone's finger was in her pussy again, and then out. Then that slippery finger was pushed into Tascha's ass. She squirmed a little, but not really in alarm. She had to admit it felt pretty good. Then, after it was worked in and out a little, the finger was pulled out, only to be replaced by the end of someone's tongue.“Nope nothing there either,” Sandy reported.Tascha was promptly rolled back over, her cheeks blushing bright red, mostly because she was embarrassed by what they had done, and partly because she'd enjoyed it.“Well, where did he come then?” Suzy asked.Tascha swallowed and said, “In my mouth and all over my front.”“Hmm,” Suzy feigned skepticism. She leaned down and kissed Tascha, pushing her tongue into her mouth. As she did this, kissing Tascha passionately, Sandy and Suki were kissing and licking her belly and her tits. She felt Sandy's fingers pushing back up into her pussy. Tascha found herself writhing under all this attention, exceptionally turned on.Suzy finally broke their kiss and said, “Yep, there's been a lot of cum in this mouth. Girls?”“Yep, cum all over here too,” Sandy said. Suki did not take her mouth off Tascha's tit.“Your story checks out,” Suzy winked.“Maybe my pussy needs another look though,” Tascha smiled. “His cock is very big.”“My turn!” Suki said, shoving Sandy out of the way.Soon Tascha was coming very hard, as Suki licked at her clit and fingered her pussy, while Suzy kissed her intensely and Sandy sucked on her tits. After this the four of them leisurely played, and Tascha took the opportunity to go down on both Suki and Sandy before she found herself lying on her side, with her mouth on Suzy's pussy, and Sandy's mouth on hers.When she heard Suzy say, “Hi Don! Jump in!” Tascha smiled. He probably couldn't see her face, but he might have worked out who she was. Somehow the thought of him seeing her like this, as he had last night, in the middle of a trio of sexy women, turned her on even more than she already was. When Suzy began to come, shaking and trembling, Tascha felt her own orgasm building. She let it wash over her, moaning into Suzy's pussy.As she and the other girls gathered their wits and looked around to get into new positions, she saw Don, licking Sandy. He didn't see her as Sandy got him over onto his back and straddled his face. Suzy got on her back and pulled Suki over to sit on her face. This left Tascha to her own devices for the moment. She had just brought Suzy off, and that was the only pussy free, so Tascha decided to opt for the other free thing – Don's cock.She crawled over quickly and took it in her hand. She was wrong; it was bigger than Jason's, but nowhere near as large as the Lord's. She looked at it, a bit fascinated to be seeing it close up like this. Then she ran her tongue up the underside of it. Sure enough, she tasted another woman on it, but Tascha didn't mind. If anything, she liked it. After all, his wasn't the first cock in her mouth today. She sucked on the head, and thought, Don's cock is in my mouth! This was quickly followed by I like having Don's cock in my mouth! She began to suck on it, working her mouth and hand up and down on him. As before, she found that she was enjoying the feeling of sucking on this cock, but there was the additional pleasure she was getting from giving her best friend this treat. Of course, he didn't know it was her sucking on his cock, but that only made Tascha feel like she was getting away with something naughty. This thought, in the context of everything she'd done, and had done to her, lately almost made her laugh.Then Sandy was coming, and then getting off Don's face. Soon, he would notice what was going on. Tascha's mind raced for a moment. Then she knew she wanted to fuck him – right here, right now. She got up and straddled his pelvis, reached down to take his cock in hand, and rubbed it between her very wet lips, positioning it at the mouth of her pussy. She saw him gaping at her, which made her grin.“Good morning, Don,” she said and promptly lowered herself down on him. There! she thought with immense satisfaction. He felt good inside her, but more than that, he felt right inside her. She rocked herself against him, feeling his cock sliding in and out a little. Then she leaned down, resting her hands on his shoulders and said, “We should have done this a long time ago.”“I believe I said, ” he began, but she shut him up by kissing him, hard. His arms wrapped around her body, holding her tightly while they kissed. For the moment she just lay on top of him with his cock inside her pussy and his tongue moving against hers. Then, she pushed up and began to rock her pelvis on him, rubbing her clit against him and working his cock in her pussy. Don watched her face intently and held her waist in his hands helping to work her back and forth.Sandy crawled over then, and leaned down to kiss Don, and then kissed Tascha. She lowered her face to Tascha's chest then and took her left nipple into her mouth. Suki saw this all and decided it looked like fun; she crawled away from Suzy's mouth and came over to get on Tascha's right side, giving Tascha a kiss and then sucking on her right nipple. Not to be left out, Suzy crawled over, and without saying a word, promptly positioned herself over Don's mouth. Once Don was licking at her clit, Suzy leaned over catch the back of Tascha's neck and to kiss her over the heads of the other two girls. Tascha felt like she was going into overload – all these wonderful sensations, and the fact that Don's cock was inside her – when troublesome Sandy reached around behind Tascha and pushed her finger partway up Tascha's butt.Tascha's orgasm went off in searing ecstatic delirium all through her body. The center of the inferno was the thick cock inside her, but it seemed that every nerve in her body was dancing and sparking. Held up by the girls around her, she knelt there on top of Don and shook for what seemed to her like an eternity. When she was done, she realized her cheeks were wet with tears, and every inch of her skin was super-sensitive.Sandy helped her lie down and stayed there kissing her and stroking her hair. “Wow,” Sandy said, “that was a good one, wasn't it?”Tascha smiled and nodded. She was dimly aware of the sound of Suzy coming again. And then there was more motion on the bed. After several minutes, Tascha sat up, only to see Don coming back into the alcove, cock standing out in front of him, and fruit and a glass of water in his hands. Sandy crawled off to join the other two girls.Don managed to walk on his knees to Tascha without spilling any of the water. He handed the glass to her with a smile, saying, “I saved some stuff from the cleaning crew for you.”Tascha drank most of the water, and immediately felt both mentally alert and a returning friskiness. She took the orange from Don, smiled and said, “Thank you.”He smiled back and then sat down with his back to the wall. “So,” he asked, “how was your night?”Tascha laughed a little, “Pretty wild. How was yours?”“Eh, you know, the usual. I had sex with this pretty Indian girl up on the balcony – on the balcony railing – and had some woman come up and suck my cock and go down on the girl afterward. Then I watched my best friend have an orgasm, and then spent the night with a sexy woman I just met.”“I saw some of that,” Tascha nodded. “By the way, apparently you were right about the candles. There are also magic mirror walls.”“Yeah, I saw some of that too. It looked like you were having a good time.”Tascha laughed.“Tell me all about it,” Don urged, obviously serious. So, Tascha did, including more and more detail as Don requested, starting with her picking Lilith from the dance, and through her little orgy.“Damn!” Don said, “I wish I'd seen that.”“Maybe we can recreate it before we get out of here,” she said mischievously.“Now you're talking! What about with the Lord? I only saw a little bit.”While eating grapes, Tascha told him the story of her evening with the Lord, and then told him about the interlude with Jason.“Wow! You've been very busy,” Don said with a broad smile, “I wish I'd seen more of it.”“I learned to deepthroat too,” she said proudly.“With the Lord?” Don asked in surprise.“No, with Jason.”Don rolled his eyes, “I think you're kidding me – making up stories.”“Oh yeah?”“Yeah.”She smirked at him, then promptly knelt beside him. She took hold of his cock, which was quite hard, and put it into her mouth. She worked up and down on it a few times, and then sank down on it all the way. She swallowed and then did it again. Pulling back, she looked at him smugly.“Luck,” Don said with a smile.She rolled her eyes at him, but did it again, because she wanted to. This time when she came back up, she proceeded to keep sucking him, moving her hand up and down his shaft. After several moments of this Don pushed her up off him, caught her face in his hands and kissed her. His tongue slipped into her mouth, and she sucked on it. He gently maneuvered her into a sitting position and then laid her back. Her legs parted for him, and then he was inside her again.“While we're here, I want to see you enjoying every minute of it,” Don said as he fucked in and out of her slowly. “I want to be there with you, and if I'm not I want to hear about it after.”Tascha had his ass in her hands, pulling him into her, she nodded, “Same here.”“OK,” he said, “the Lady's acolyte, Deidre, was in bed with me this morning. She sucked my cock, and then we got into a 69. I licked her until she came, and then I fucked her.” Tascha shivered a little and asked “Did you come inside her?”“Yes,” Don nodded. “She wanted me to, so I did.”“You made Sandy and Suzy come earlier,” Tascha said.“Yes,” he said. He was fucking her harder now.“You owe , me and , Suki , orgasms , like , that.”“What about that one earlier? And the one you're about to have?”“Doesn't count!” her voice was too loud, but she didn't care. She was coming again, and hard. It wasn't like the soul-wrenching one before, but she was left a bit stunned and breathless all the same.Don smiled down at her. She grabbed his face and pulled it down to her. She kissed him and said, “Smug bastard.” Then she called, “Suki, come over here; Don's got something to give you.”Over the next hour or so, Don cheerfully licked both Suki and Tascha to blissful orgasms. Tascha also got to watch him fuck each of the other girls: Suki bouncing happily up and down on his cock, Sandy with her long legs on his shoulders, and Suzy from behind. When he finally came, Tascha made sure it was in her mouth. She gulped it down and sucked every drop from his cock.When she was done, she looked up at Don and said, “OK, are you ready to go try to find a way out of here?”He laughed and said, “I'm ready if you are.”To be continued. By BradentonLarry for Literotica
The Manor: Morning Fun - Tascha shares the morning fun with Don & the girls. (ch. 10)By BradentonLarry. Listen to the Podcast at Steamy Stories. (The Next Morning, Continued.)Tascha woke up with a smile on her face. She threw the covers off her and stretched. She looked around a little and saw the morning light coming through the windows into the Lord's bedroom. She felt well rested and physically content. Today she and Don would try to get home, but for right now she would just lie here for a moment and bask in the afterglow of a day and night of intense sex – and lots of it! She sighed happily as she felt warm hands moving over her thighs, pushing them apart. She parted her legs willingly, and shivered a little as she felt hot breath on her exposed pussy. Fingers stroked her, and she knew at once that it was not the Lord between her legs. She thought the appropriate response to this was probably shock and indignation. Certainly this was her reaction the day before when she woke up next to Don and felt his fingers between her legs. Now, though, she didn't really mind who was touching her as long as they kept doing it so well. Besides, she thought, it's probably Don anyway, and I want him to lick me. She felt a mouth on her then, and the fingers opened her up. A soft, strong tongue delved into her and over her. She shuddered and murmured, “That's nice.”She parted her legs further, and felt masculine hands take hold of her upper thighs, holding her against the mouth that was now making love to her pussy and clit. Tascha sighed again, relaxing into the bed. Her hands moved over her own body, caressing it. She held onto her tits and squeezed them. A tremor passed through her and she arched her back a little. Turning her head to the side, she caught a glimpse of the wall through which she could still see the Lady's room. She could make out a woman lying there with her back to the window-wall. The woman had long red hair, so it wasn't the Lady. Tascha could see a man's shoulder and part of his back past the redhead's body. Though he was now with some other woman, Don was still in that room.A moment of anxiety came and went quickly, replaced by curiosity. She looked down to see the beautiful young man who had helped bathe her last night, before she had blacked out from exhaustion. His hair was light brown and cut short. Tascha could see his muscular back and cute butt. He kept licking at her clit, and a shiver ran through her. Tascha decided that she wouldn't protest for another few minutes. Lying back again, she squeezed her tits tighter and let the sensations fill her. Soon a shuddering orgasm racked her body and left her grinning up at the ceiling.The young man took his mouth from her, and climbed up to look down at her. His face was wet with her juices. She laughed and reached up to take his face in her hands. She sat up enough to kiss him on the mouth, playfully licking some of her wetness from his face.“That was wonderful,” she said, “now lie down and let me return the favor.”The young man promptly did as he was told, and Tascha quickly got up into position so she could lean on his belly. She took his cock in her hand and sucked the head of it. It wasn't as big a cock as the Lord's, so she was able to get more of it into her mouth. Tascha thought it was about the size of Don's, and for some reason this made her happy. She thought this might be good practice for later. She liked the feeling of it sliding over her lips and against her tongue. As she worked her mouth up and down on him, she moved her hand up and down on the base of the shaft. She tried to see how far she could get it down her throat, but that didn't work too well at first. She went back to sucking on just the head, and then decided to try again. Other women did it, so she should be able to do it. The angle was good here, and she had control over everything, so she gave it another shot. Deliberately relaxing, she slid down on the shaft. She felt her throat closing around the head, and paused. She breathed through her nose and relaxed. Down a bit further, pause, and a bit further. Soon she found that her hand was caressing the young man's balls, and her lips were around the base of his cock. She squeezed his balls a little and swallowed, which was a very strange sensation – but not an unpleasant one. She slowly pulled back, sucked on the head some more while stroking his cock vigorously. The shaft was now very wet with her saliva, and her hand moved easily up and down on him even though she was holding him very tightly. She went back down, taking him into her throat much easier, pausing only once on the way. The next time she went all the way down in one steady motion.I wish I could see myself, she thought to herself, and then, I wish Don could see me!She backed up off the shaft, and went back to sucking mostly just the head and stroking the shaft intently, almost furiously. Finally, this was too much to resist, and the cock in her fist and mouth erupted with a jet of hot, delicious cum. Tascha swallowed and swallowed again, slowly pumping the cock with her hand and sucking greedily. When she was sure she'd gotten as much as the young man had to give, she reluctantly took her mouth off him, gave the head a parting kiss, and lowered the cock to his taut belly.Tascha sat up on her haunches and looked down at the blissful young man. “Good morning, I'm Tascha.”“Hello, milady,” the young man said, “I'm Jason, the Lord's acolyte.”“Very nice to meet you, Jason,” Tascha grinned. “You sure know how to wake a lady with style.”“Thank you, milady.”“So, where is his Lordship?”“He is attending to his morning duties,” Jason said, sitting up. “He left me to wake you pleasurably, and to escort you back to the ballroom.”“Well, so far so good,” she said. “Where's my dress?”“Your clothes have been taken to the laundry, milady,” Jason said. “You may get more from the wardrobe if you like.”“No, that's alright,” Tascha said as she got up off the bed. “I'm kind of getting used to running around here naked.”“Most people do,” Jason said. He got up and picked up and put on a dark blue robe, much like the one the Lord had worn the night before, only smaller.“So, Jason, while we're going to the ballroom, tell me about these ‘duties' of the Lord's, and explain to me just what an ‘acolyte' is.”Jason's answers to these questions were not much different from the ones Deidre would soon be giving Don. The Lord's morning routine did not include a trip to the garden, though, so she did not try to get Jason to lead her there. In any case, she knew Don was still in bed and not waiting for her in the ballroom.When they got to the ballroom, she said goodbye to Jason, and then paced around the ballroom. She was amused to see the number of garments just cast aside during the night. She looked in on the alcoves in curiosity. There were quite a few bodies there sleeping soundly. She saw a woman giving a man a blow job, and another couple quietly fucking in a corner. Then, in the alcove to the right of the big table where she was supposed to meet Don, she saw a group of women lying there with arms and legs intertwined, making out with each other and with their hands playing with whatever was in reach. Don better hurry, Tascha thought to herself. She looked back over her shoulder to see if Don had come into the ballroom, and while she was looking away, she heard a familiar voice say, “Hey, it's Tascha!”She turned around to see the three women in front of her looking at her. She grinned and said, “Hi, Suzy, Suki and Sandy.”“We've been waiting for you,” Suki said.“Well, not just waiting for you,” Suzy added. “How was your night with the Lord?”Tascha laughed, “It was fun.”Sandy sat up and asked, “Did his big cock break your pussy?”“Um, not that I can tell.”“Well, it sounds like you better bring it over here so we can check it out for you,” Suzy said.Tascha took one last look over her shoulder – still no Don – and then realized this was one of the designated alcoves anyway. With a grin and a shrug she climbed into the alcove. Hands pulled her into the pile of female flesh, and then mouths and hands were all over her. She had someone's tits in her face and, she was sure, someone else's fingers between her legs, and then someone else's fingers between her butt cheeks, teasing her asshole. Then Suzy, asserted some measure of order, saying, “Hold on, girls, we have to check this poor woman's pussy.”“I was working on that,” Sandy said. Apparently it was her fingers inside Tascha at the moment.“Well, you've got to do it right,” Suzy said. “Lie down on your back, Tascha.”Laughing, Tascha rolled over onto her back, almost surprised to find that she didn't land on Suki in the process. She spread her legs to be checked out. Suzy sat up near Tascha's head and stroked her hair.“OK,” Suzy said, “Since you're so eager, you go first, Sandy. Get down there and have a look.”Sandy happily crouched down between Tascha's legs. After just a moment, she said, “Well, it looks alright.”“Proceed to the next level,” Suzy commanded.Tascha felt Sandy's fingers stroking her labia, and then parting them. She sighed when she felt Sandy pushing two fingers up inside her. Those fingers moved in and out and stroked the insides of her pussy. Tascha writhed a little under the attention. While this was going on, Suki moved around to kneel down by Sandy so she could get a closer look.“Feels OK, too,” Sandy reported.“It certainly does,” Tascha murmured.“Taste test,” Suzy ordered.Sandy took her fingers out of Tascha, only to replace them with her tongue. She slowly tongued every part of Tascha's pussy and labia that she could reach, and then sucked on her clit. Tascha shuddered.“Tastes very good,” Sandy said, “but I don't think I detect any of the Lord's cum.”Tascha laughed, “He didn't come there.”“Oh ho!” Suzy said. “Roll her over girls!”“No, that's not what I meant!” Tascha protested, but they rolled her over anyway. Her face was buried in the mattress/pad, and she felt someone squeezing and parting her butt cheeks, then someone's finger was in her pussy again, and then out. Then that slippery finger was pushed into Tascha's ass. She squirmed a little, but not really in alarm. She had to admit it felt pretty good. Then, after it was worked in and out a little, the finger was pulled out, only to be replaced by the end of someone's tongue.“Nope nothing there either,” Sandy reported.Tascha was promptly rolled back over, her cheeks blushing bright red, mostly because she was embarrassed by what they had done, and partly because she'd enjoyed it.“Well, where did he come then?” Suzy asked.Tascha swallowed and said, “In my mouth and all over my front.”“Hmm,” Suzy feigned skepticism. She leaned down and kissed Tascha, pushing her tongue into her mouth. As she did this, kissing Tascha passionately, Sandy and Suki were kissing and licking her belly and her tits. She felt Sandy's fingers pushing back up into her pussy. Tascha found herself writhing under all this attention, exceptionally turned on.Suzy finally broke their kiss and said, “Yep, there's been a lot of cum in this mouth. Girls?”“Yep, cum all over here too,” Sandy said. Suki did not take her mouth off Tascha's tit.“Your story checks out,” Suzy winked.“Maybe my pussy needs another look though,” Tascha smiled. “His cock is very big.”“My turn!” Suki said, shoving Sandy out of the way.Soon Tascha was coming very hard, as Suki licked at her clit and fingered her pussy, while Suzy kissed her intensely and Sandy sucked on her tits. After this the four of them leisurely played, and Tascha took the opportunity to go down on both Suki and Sandy before she found herself lying on her side, with her mouth on Suzy's pussy, and Sandy's mouth on hers.When she heard Suzy say, “Hi Don! Jump in!” Tascha smiled. He probably couldn't see her face, but he might have worked out who she was. Somehow the thought of him seeing her like this, as he had last night, in the middle of a trio of sexy women, turned her on even more than she already was. When Suzy began to come, shaking and trembling, Tascha felt her own orgasm building. She let it wash over her, moaning into Suzy's pussy.As she and the other girls gathered their wits and looked around to get into new positions, she saw Don, licking Sandy. He didn't see her as Sandy got him over onto his back and straddled his face. Suzy got on her back and pulled Suki over to sit on her face. This left Tascha to her own devices for the moment. She had just brought Suzy off, and that was the only pussy free, so Tascha decided to opt for the other free thing – Don's cock.She crawled over quickly and took it in her hand. She was wrong; it was bigger than Jason's, but nowhere near as large as the Lord's. She looked at it, a bit fascinated to be seeing it close up like this. Then she ran her tongue up the underside of it. Sure enough, she tasted another woman on it, but Tascha didn't mind. If anything, she liked it. After all, his wasn't the first cock in her mouth today. She sucked on the head, and thought, Don's cock is in my mouth! This was quickly followed by I like having Don's cock in my mouth! She began to suck on it, working her mouth and hand up and down on him. As before, she found that she was enjoying the feeling of sucking on this cock, but there was the additional pleasure she was getting from giving her best friend this treat. Of course, he didn't know it was her sucking on his cock, but that only made Tascha feel like she was getting away with something naughty. This thought, in the context of everything she'd done, and had done to her, lately almost made her laugh.Then Sandy was coming, and then getting off Don's face. Soon, he would notice what was going on. Tascha's mind raced for a moment. Then she knew she wanted to fuck him – right here, right now. She got up and straddled his pelvis, reached down to take his cock in hand, and rubbed it between her very wet lips, positioning it at the mouth of her pussy. She saw him gaping at her, which made her grin.“Good morning, Don,” she said and promptly lowered herself down on him. There! she thought with immense satisfaction. He felt good inside her, but more than that, he felt right inside her. She rocked herself against him, feeling his cock sliding in and out a little. Then she leaned down, resting her hands on his shoulders and said, “We should have done this a long time ago.”“I believe I said, ” he began, but she shut him up by kissing him, hard. His arms wrapped around her body, holding her tightly while they kissed. For the moment she just lay on top of him with his cock inside her pussy and his tongue moving against hers. Then, she pushed up and began to rock her pelvis on him, rubbing her clit against him and working his cock in her pussy. Don watched her face intently and held her waist in his hands helping to work her back and forth.Sandy crawled over then, and leaned down to kiss Don, and then kissed Tascha. She lowered her face to Tascha's chest then and took her left nipple into her mouth. Suki saw this all and decided it looked like fun; she crawled away from Suzy's mouth and came over to get on Tascha's right side, giving Tascha a kiss and then sucking on her right nipple. Not to be left out, Suzy crawled over, and without saying a word, promptly positioned herself over Don's mouth. Once Don was licking at her clit, Suzy leaned over catch the back of Tascha's neck and to kiss her over the heads of the other two girls. Tascha felt like she was going into overload – all these wonderful sensations, and the fact that Don's cock was inside her – when troublesome Sandy reached around behind Tascha and pushed her finger partway up Tascha's butt.Tascha's orgasm went off in searing ecstatic delirium all through her body. The center of the inferno was the thick cock inside her, but it seemed that every nerve in her body was dancing and sparking. Held up by the girls around her, she knelt there on top of Don and shook for what seemed to her like an eternity. When she was done, she realized her cheeks were wet with tears, and every inch of her skin was super-sensitive.Sandy helped her lie down and stayed there kissing her and stroking her hair. “Wow,” Sandy said, “that was a good one, wasn't it?”Tascha smiled and nodded. She was dimly aware of the sound of Suzy coming again. And then there was more motion on the bed. After several minutes, Tascha sat up, only to see Don coming back into the alcove, cock standing out in front of him, and fruit and a glass of water in his hands. Sandy crawled off to join the other two girls.Don managed to walk on his knees to Tascha without spilling any of the water. He handed the glass to her with a smile, saying, “I saved some stuff from the cleaning crew for you.”Tascha drank most of the water, and immediately felt both mentally alert and a returning friskiness. She took the orange from Don, smiled and said, “Thank you.”He smiled back and then sat down with his back to the wall. “So,” he asked, “how was your night?”Tascha laughed a little, “Pretty wild. How was yours?”“Eh, you know, the usual. I had sex with this pretty Indian girl up on the balcony – on the balcony railing – and had some woman come up and suck my cock and go down on the girl afterward. Then I watched my best friend have an orgasm, and then spent the night with a sexy woman I just met.”“I saw some of that,” Tascha nodded. “By the way, apparently you were right about the candles. There are also magic mirror walls.”“Yeah, I saw some of that too. It looked like you were having a good time.”Tascha laughed.“Tell me all about it,” Don urged, obviously serious. So, Tascha did, including more and more detail as Don requested, starting with her picking Lilith from the dance, and through her little orgy.“Damn!” Don said, “I wish I'd seen that.”“Maybe we can recreate it before we get out of here,” she said mischievously.“Now you're talking! What about with the Lord? I only saw a little bit.”While eating grapes, Tascha told him the story of her evening with the Lord, and then told him about the interlude with Jason.“Wow! You've been very busy,” Don said with a broad smile, “I wish I'd seen more of it.”“I learned to deepthroat too,” she said proudly.“With the Lord?” Don asked in surprise.“No, with Jason.”Don rolled his eyes, “I think you're kidding me – making up stories.”“Oh yeah?”“Yeah.”She smirked at him, then promptly knelt beside him. She took hold of his cock, which was quite hard, and put it into her mouth. She worked up and down on it a few times, and then sank down on it all the way. She swallowed and then did it again. Pulling back, she looked at him smugly.“Luck,” Don said with a smile.She rolled her eyes at him, but did it again, because she wanted to. This time when she came back up, she proceeded to keep sucking him, moving her hand up and down his shaft. After several moments of this Don pushed her up off him, caught her face in his hands and kissed her. His tongue slipped into her mouth, and she sucked on it. He gently maneuvered her into a sitting position and then laid her back. Her legs parted for him, and then he was inside her again.“While we're here, I want to see you enjoying every minute of it,” Don said as he fucked in and out of her slowly. “I want to be there with you, and if I'm not I want to hear about it after.”Tascha had his ass in her hands, pulling him into her, she nodded, “Same here.”“OK,” he said, “the Lady's acolyte, Deidre, was in bed with me this morning. She sucked my cock, and then we got into a 69. I licked her until she came, and then I fucked her.” Tascha shivered a little and asked “Did you come inside her?”“Yes,” Don nodded. “She wanted me to, so I did.”“You made Sandy and Suzy come earlier,” Tascha said.“Yes,” he said. He was fucking her harder now.“You owe , me and , Suki , orgasms , like , that.”“What about that one earlier? And the one you're about to have?”“Doesn't count!” her voice was too loud, but she didn't care. She was coming again, and hard. It wasn't like the soul-wrenching one before, but she was left a bit stunned and breathless all the same.Don smiled down at her. She grabbed his face and pulled it down to her. She kissed him and said, “Smug bastard.” Then she called, “Suki, come over here; Don's got something to give you.”Over the next hour or so, Don cheerfully licked both Suki and Tascha to blissful orgasms. Tascha also got to watch him fuck each of the other girls: Suki bouncing happily up and down on his cock, Sandy with her long legs on his shoulders, and Suzy from behind. When he finally came, Tascha made sure it was in her mouth. She gulped it down and sucked every drop from his cock.When she was done, she looked up at Don and said, “OK, are you ready to go try to find a way out of here?”He laughed and said, “I'm ready if you are.”To be continued. By BradentonLarry for Literotica
Hey, I'm Jason, and this is the Carline Conversations Podcast. I'm a minister, husband, and father of 4. In this podcast, I'll touch on all the many parenting topics out there. I'll talk about everything from ways to instill a love and understanding of the Gospel in our kids' hearts to navigating things like the teenage years, social media, and choosing good friends. I'll also spend some time discussing difficult topics that aren't necessarily related to raising children but that we might still face as parents. Things like infertility and postpartum anxiety & depression. I'll talk with educators, ministers, professional counselors, and regular parents just like you and me. This is a podcast for parents by parents, and my aim is that it will be an encouragement for all of us that are pursuing Kingdom-minded parenting. Follow or subscribe, so you don't miss a single Carline Conversation.
Hey, I'm Jason. But more importantly, meet my mother, Isabell. I'm not in the best mood for this introduction, because she raised me to be ambitious and selfless, which means she's also raised me to be… overwhelmed. With life. But not to worry, my mother also knows exactly what to say to pull me out of a rut, which she does every Sunday, when I roll up to her house for our weekly visit. My Mother Made Me is a production of Radiotopia Presents, and is written and narrated by Jason Reynolds with his mother, Isabell Reynolds. The series is produced by Mark Pagán and edited by Julie Shapiro, with production support from Yooree Losordo. Julie Shapiro and Audrey Mardavich are Executive Producers for Radiotopia Presents. Special thanks to Levar Burton. Cover art by Jason Griffin. Theme song by Christian Reynolds. Mixing, sound design and additional original music is by Ian Coss. This episode was recorded at WAMU. Radiotopia Presents debuts limited-run, artist-owned series, from new and original voices. Learn more and access transcripts at radiotopiapresents.fm and discover more shows from across the Radiotopia network at radiotopia.fm.
Jason Alexander livestreams himself breaking into Britney Spears' wedding, Chet Hayes lets SJW's know that they can kick rocks, Jada Pinkett Smith is the real life Cruella Deville, Jack Harlow gets his own honorary meal at KFC (ranch dressing still stinks), Cody Rhodes suffers a gruesome injury to his pectoral muscle, a 12 year old fires a gun while robbing a gas station, and BK Chris' uncle Frank finds a bunch of guns in a tree as a youth, long before growing up to host his own porn parties.Air Date: 06/09/22Support Our Sponsors!RockAuto.comMipod.com for all your vaping needs! Use promo code HSR and get 15% OFF your order!High Society Radio is 3 native New Yorkers who started from the bottom and didn't raise up much. That's not the point, if you enjoy a sideways view on technology, current events, or just an in depth analysis of action movies from 2006 this is the show for you.Chris Stanley is the on air producer for Bennington on Sirius XM.Bronx Johnny was a fixture on the Ron and Fez Show and is currently shaping the minds of children as an educator.Chris from Brooklyn is a lifelong street urchin, a former head chef and current retiree.https://twitter.com/ChrisFromBklynEngineer: Teona SashaExecutive Producer: Alec AlaggioSitting In: Frank Original RecipeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
EP292- Quarterly Recap Sorry for the delay since our last show. We took a beginning of summer hiatus, and Jason upgraded to a new knee! This episode was recorded in front of a live audience at the NYC Google HQ, for Zenith Basecamp. Key Topics discussed: Amazon's rate of growth declined in Q1, what lies ahead for them. Impact of App Tracking Transparency (ATT) on advertising platforms Shopify vs. Facebook Retail Media Networks Q1 2022 US Department of commerce data and trends Audience questions (including buy now pay later) If you'd like to follow along, the audience could see this deck during the discussion: JAS_ZenithDownload Episode 292 of the Jason & Scot show was recorded on Wednesday June 8, 2022. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Transcript Jason: [0:23] Welcome to the Jason and Scot show I'm Jason retailgeek Goldberg. This episode is number 292 being recorded on Wednesday June 8, the beautiful New York City Google headquarters for Zenith base camp and is a special treat we're recording the show in front of a live audience. Scot: [0:45] That was a super important. Jason: [0:49] That Applause is super important because I have no credibility with our audience so they wouldn't believe me if you didn't applaud thank you very much as I mentioned I'm Jason retailgeek Goldberg as always I'm here with my co-host Scot Wingo. Scot: [1:01] Hey Jason and welcome back Jason Scott show listeners. Jason: [1:05] I think I've met most of you but for those of you who I haven't mentioned a met yet thrilled to do so today I as was mentioned earlier I'm the chief Commerce strategy officer for publicist your, almost certainly going to hear from Scott that he thinks might title is super funny and, I'm a fourth-generation retailer back in the Dark Ages I helped launch e-commerce at some funny retailers like, Blockbuster and Best Buy and Target and today I get to work across all the Publicis groupe with all the clients that care about Commerce and I'm super interested to know which clients, don't care about Commerce at this point and so that's me but like I said many of you have met. My annoyingly successful co-host Scott you may not have met so Scott can you tell us a little bit about yourself as they flip the slides. Scot: [1:56] Sure and congrats on that a win at Blockbuster on the digital that was that was good you crush that one yeah. Jason: [2:03] It's super fun every presentation ever done a publicist starts with a big Blockbuster logo and a saying like don't let this happen to you. Scot: [2:11] Isn't there one still open in Alaska if you're gone to visit them. Jason: [2:13] Bend Oregon. Scot: [2:14] Okay then yeah I knew you know that have you talked to them about their digital strategy. Jason: [2:20] It's on the to-do list. Scot: [2:22] I'm a Serial entrepreneur from the Research Triangle Park area and so I started a company I have an engineering background started a company the developer tools. And then this thing called the internet came along and I have a lot of weird Hobbies one of my hobbies we'll talk about a lot of those today is I'm a Star Wars fan so I started I had this I sold my first company, said this dangerous combination of e-commerce has born and I had a lot of liquidity so I started buying really big Star Wars stuff, it stays at my office I have an agreement with my wife that it does not come into the house sadly I probably won't be married if it did so there you go, so that was there at the early days of e-commerce that company I parlayed into a company called challenge visor so started that in 2001 that's a B2B soccer as a service platform for selling on marketplaces are there any channel guys are customers in the house about 3,000 customers and then so Channel visors biggest partners are eBay and Amazon so I've been I'm also he's retailgeek I'm Amazon geek if we have to Brand ourselves maybe a little bitty big geek so I'm in the marketplace side and that's how I met Jason we were on a board together at shot dot-org, remember the first meeting I was there with Jason the CEO of NRF walks in and he's like does anyone have a question Jason raises his hand and says why do we have the worst website on the internet and I was like. [3:38] I need to get to know this guy so he called him out on the terribleness of the in R Us website which was kind of fun and then took Channel advisor public so that was one of my things is an option where I always wanted to do was do an IPO so I got to do that in 2013 that was a lot of fun got to ring the bell I'm a also a CNBC donkeys got to meet and Jim Cramer my wife calls him the guy that yells every night on TV and makes all the loud noises, that was fun and then my current startup let's go to the next slide next two slides yeah it's called spiffy and next slide. [4:12] So spiffy was actually good and go through this animation Jason was supposed to take this on and, so spiffy was actually kind of inspired by the podcast so on our podcast would talk a lot about consumer behavior and for me I'm also an Elon Musk geek and Elon talks about core principles his core principles are physics he's always talking about well if you want to send a ship from here to Mars you're going to have to you can't use let's see welds you have to like mix the atoms together and because of physics we can do we don't do that on Jason Scott show we talk about consumer behaviors so we spent a lot of time talking about the bifurcation in the convenience oriented consumer saw that was swirling around in my head I had my first Uber experience and the this the series of things that lit up for me was alright services are going to go digital we've seen products go digital in the form of e-commerce if you look at GDP consumer services are twice the size of consumer products and then the then as I looked out there there was a lot of companies in this space but none of them were going after the convenience oriented consumer. [5:15] Another hobby of I guess it was a shared one is we like to coin phrases, one of the ones that I coined was Zero friction addiction so when consumers have these low-friction experiences not only are they great. But they amplify the friction of previously previous experiences you didn't think we're friction e Starbucks mobile app for example how many of you use the Starbucks mobile, once you do that and then like the mobile app systems down it's like the worst day of your life because you have to wait in line behind three people and you're like oh my God I'm going to claw my eyes out. And before the mobile app existed you're like three people whoaa short line this is going to be a faster bruxism. So all that was swimming around in my head and I was like I wonder where I could participate in this idea and I was gravitated to car care because I previously invested in a car wash and then I researched and Car Care has a minus 85 net promoter score especially with women, how many of mean if you don't have cars in New York but how many of you have had a bad car experience especially. You're my people so another thing that fascinates me is the Auto industry is going to go through this digital change that we've seen e-commerce go through but it's also the car is changing so I've had a Tesla since 2012 since I've been living that kind of vehicle 2.0 lifestyle so next line so started spiffy in 2014 and today we're in 27 locations about a 50 million run rate doubling, we have 250 Vans across the United States and about 500 technicians so that's a little bit of background on me. Jason: [6:44] That's amazing Scott and so you know Scott mentioned we started this podcast that the joke is he and I met at a board meeting it shop dot org and he and. After the meetings we'd go to a bar and we would just talk shop about what was going on in Scotts Valley. You know we should record this there's like eight other people that would be interested in this conversation and the joke is that like the next day I showed up with like five thousand dollars worth of audio equipment I think. Scot: [7:10] This 90 is forget your mom. Jason: [7:12] That's true yeah. Scot: [7:12] 99.9 listeners. Jason: [7:13] Including my mom who gives me notes on every show hi Mom. So so that's kind of how the show started and you know that one of the topics that's most frequent in fact we often say it wouldn't be a Jason and Scot show without talking about Amazon. And so you know Amazon have their quarterly earnings last month and in the u.s. they're gmv growth rate they sold 6.7% more stuff than they did in q1 of last. Um so that is a alarmingly slow rate of growth by traditional Amazon standards and we click to the next slide. The. This month you've seen all these news articles about Amazon actually having too much warehouse space too much what they call fulfillment center space and how they're literally trying to sublease space to other people that they may have over-invested, as e-commerce starts to slow down and if you cook to the this next slide. [8:15] Actually graft my pandemic Hobbies I learned Tableau by the way if anyone super exciting other people are not a big bread. I'm a geek what can I say so I graphed e-commerce has growth rate versus Amazon's growth rate and historically in the u.s. e-commerce has kind of grown about 10% a year before the pandemic Amazon despite being. 35 to 40% of all e-commerce grows quite a bit faster as you can see the gold line above the blue line but when the pandemic. Um they their paths kind of linked and and you know for these last several months Amazon has grown at about the race. E-commerce and so there's a bunch of analysts that are freaking out. Is the gravy train over the good times done is Amazon selling off and so that's the first topic we want to talk about is what the heck is going on with Amazon Scott. Scot: [9:11] Yeah and it's been interesting another one of my hobbies is Amazon Fulfillment centers this one's riveting and so this started I think it's like 2005 I was driving to work and I saw some construction and you know you're later they put a big amazon logo on it that's like holy cow there's like a million square foot building, this is the Raleigh-Durham area so it's like I wonder how many of these there are so I went on to Amazon's website and they said something like we have around 10 fulfillment centers nice like that, that seems low and then what I discovered at that point time was no one was tracking. From the Wall Street analysts through Amazon fulfillment center roll out so so started working on that and quickly discovered that they had about sixty fulfillment centers built and they were building like another 16 so I started publishing data on this, and fun fact they always use airport codes so this was like RDU 3 soyuz rd1 and these numbers and this kind of thing so I get to know about the Amazon fulfillment center really interesting you know really deeply so I think then one of our most popular popular episodes I think we got till like 12:00 listeners on this one so a 30 percent increase this was February 18th we did episode 287 which is a deep dive into Amazon's fulfillment. [10:19] And to me it's just endlessly fascinating I haven't been to a fulfillment center but I have been able to sneak into some of the delivery stations and that's kind of a fun thing so what ties into this is what I think happened is Amazon was in front of their capacity needs before the pandemic and then the pandemic flip that upside down so I think what's happened is over that time where they're in line with e-commerce they were just out of capacity they literally couldn't ship the couldn't build enough fulfillment centers fast enough and whatnot so during the pandemic they have built an incredible amount of infrastructure so I'd have some data here the other thing you need to know is in 2018 another this was probably the most popular one Jason I coined the phrase ship again is even heard this one. And this is where we. Jason: [11:03] We got on like The Today Show. Scot: [11:05] Be on the Today Show they're like what is this ship again and should we be concerned that was us that was us we cause that and we take all the credit, and what happened is Jason has many of his Tableau slides he had this he has a slide that shows the FedEx capacity USPS and ups and then Amazon's growth and you can see that Amazon alone then you layer in e-commerce was going to we would run out of capacity for shipping well Amazon also saw those so in 2018 they started a program called, the DSP now this is confusing because they have two DS p– programs there's one in your world of ads I don't know what that one is, delivery service professionals is the one I focus on and what Amazon did is he basically took a page out of the FedEx Playbook and they went and they built a network of 1099 contractors to do last mile deliveries so whenever an Amazon Prime van comes to your house that is an Amazon DSP. [11:59] They've built that entire network since 2018 which is pretty crazy okay so the problem with that Network though is they started it out of fulfillment centers and very quickly it was obvious the Fulfillment centers were when you have these million square-foot buildings and you're just putting things through a door or a loading dock you can't reload Vans quickly so what they've done is they've come up with a new format called a delivery station, this is a smaller about a 200 thousand square foot thing and what it is it's largely attached to a fulfillment center and it's pretty wild at eight am the Fulfillment center doors open and these rafts of containers come down and there's these Vans all lined up, staged in line, where they go furthest packages away get loaded in the first Vans and then they're off and then it's like a military operation it's like D-Day it's like crazy to watch this happen hundreds of employees loading these vans that get deployed through the day. [12:49] So just to give you some numbers that started at zero and now they have built 487 delivery stations for small products 108 delivery stations for large so they built about 600 delivery stations in the last 3 years which is pretty crazy that represents so there's so nothing Amazon does each delivery station has four or five dsps and they play them off each other so they're small businesses and then they give them all these scorecards and if you score well you get more routes and trucks so there's like this gamification, and I've met some of these guys and they're just like constantly going at each other and and Amazon is very clever because they're like stuck in this game gamification they don't really realize it that Amazon just playing them off each other the thing that fascinates me is they're all run by this you know data in the cloud so everyone in this operation there's no real managers or anything they're just like all looking at their their their devices and it's telling them what to do every day that's kind of as a computer science guy that kind of fascinating we do have a i overlords that that just kind of run things so there's two 2500 dsps and 100,000 Vans and so they've invested a ton in that and then that's just the delivery stations so they've also added you know 88 sortable fulfillment centers. [14:08] Basically they've invested so much in infrastructure during the pandemic that I think we're going to see these numbers they're they actually have admitted they have too much capacity but I think it's going to give them the ability to re-accelerate versus e-commerce because they now have the capacity in this new world. [14:22] It was a long answer to that one but but you know I think what's key to me is if you buy into this theory that getting product to the consumer fast and efficiently is going to be key, they've gotten the cost to deliver a package and that last mile down to a dollar fifty with this. [14:37] You know so many of you that are shipping products and you're looking at FedEx at eight nine ten twelve dollars in different zones that's kind of the economics they've baked into that now for a long time thought one of the Amazons unusual playbooks is they'll build something really really crazy expensive and you're like this is insane and then they'll open it up which for most people in the old score world you're like, that doesn't make any sense because you used to build these proprietary networks like Walmart's Data Center and computer infrastructure, that was proprietary and gave them an edge Amazon's philosophy is let's open it up that makes the product better and we get third parties to help pay for the. So this is obvious now that the AWS and Amazon third-party Network I believe that there will be a day when I could ship I'm enrolling your in Charlotte I'll be able to ship you a package I'll just put on my front porch the Amazon DSP will pick it up and I'll ship you a package for three bucks right so it'll be half the cost of FedEx or UPS but don't make a hundred percent are 50% gross margin on it, so that's going to be really interesting and they'll be able to offer that they are actually offering a lot of that kind of capability to other Merchants so so that'll be interesting you'll have to face this decision of if you're your Cody or someone like that do you want to switch from FedEx to Amazon shipping your products and so there's a lot of real interesting things going on in the Amazon World those are some of the big ones. Jason: [15:51] Yeah yeah to kind of put that in consumer terms. Before the pandemic Amazon had invested something like 50 billion dollars in their fulfillment centers and so on. It wasn't that long ago I would talk to clients and they're like hey Jason we've got the secret plan to compete with Amazon where we're gonna buy a warehouse in Kentucky because that can ship to the whole us and we're going to compete with Amazon and I'm like. You realize Amazon has 109 million square foot fulfillment centers and 50 billion dollars worth of infrastructure and that was before the pandemic from. Mid 2018 to today they've invested another 50 billion dollars and literally double the size of their capacity so the likelihood of anyone in the u.s. competing with him in terms of. Capacity is next to know and as Scott mentioned in 2018 we had this bad holiday where we didn't deliver everything on time Amazon became you know aware that they weren't going to grow where they want to grow using third-party parcels and I think there's this famous quote from Fred Smith it FedEx like. Amazon's an amazing company but they're our partner they're not a competitor they never understand the competitiveness of the, the parcel business and back then Amazon delivered eight percent of their own packages that was 2018 today Amazon delivers over 60% of their own packages right and so in a very short period of time. [17:16] They they've created this phenomenal capability so the magic question is is this a blip like, is the are they going to start growing faster than e-commerce as soon as we get out of all this crazy economic Madness or like is this going to be the new normal for Amazon that they're you know so big that they can't grow as fast anymore. Scot: [17:35] My prediction is yes they will I think they'll get the capacity they'll turn on these other things another area that I think they'll get into and we've covered this on the show is where we call these things like to go Puffs the road you have a fancy name for. Jason: [17:47] Instant delivery or ultra-fast delivery. Scot: [17:49] Yeah Amazon part of this infrastructure they built out is in that similar vein so some same-day infrastructure where, you know these delivery stations are getting smaller and smaller and closer and closer to the consumer so that they can do same delivery in fact at the delivery station I was at they do 7 a.m. to 10 a.m. load out and then everyone comes back at to and they do another load out of a smaller portion of vans, for same-day delivery orders that have come in so so so I think I think what they're going to do is they're going to Crank It Up, Prime will eventually go to same day and then that's going to create a whole new stimulation of demand and then they will grow faster than e-commerce. Jason: [18:24] I feel like that's another funny one is talk to like there's a bunch of new startups that are like trying to do e-commerce fulfillment and they're like we're going to do two day delivery just as well as Amazon. Scot: [18:34] Yeah this is this is a good segue into Shopify so one of the things that there's defied explanation for me is the rise of Shopify shopify's a great platform great CEO but they got this valuation of like 50 times forward earnings forward Revenue which just never made sense to me and then they started poking the bear so they started to give Amazon and Jeff Bezos so hard time like when his pictures they were like making fun of him and I was like this you and I have seen this. Jason: [19:01] They're arming the rebels. Scot: [19:02] We've seen this play out we're like who was it the CEO of Macy's said Amazon will never get into apparel and if they do it'll be a bloodbath everyone that makes one of those statements they end up a you know ruining their career and then be very being very wrong so. Jason: [19:17] Terry Lundgren. Scot: [19:18] Terry Lundgren yeah thanks he was also in the in that in our f word me the so so so it's really interesting is Shopify has been poking at Amazon and then Shopify announced that they were going to. Arm the rebels with two day shipping and they're going to build a fulfillment center we're like. Okay this doesn't ever end well then in this then like literally 30 days later they announced and they were going to spend a billion dollars and build a fulfillment center are two billion which you know Amazon spend 100 billion so that's kind of a ridiculous and then they were going to get everywhere two day shipping and Beebe in parallel with prime which doesn't make any sense then they punted on that and they acquire deliver. And then at the same time and this is a good segue into our next topic they basically said, and this goes back to March of this year last year we saw that after Apple's WWDC that year last year, they announced IDF a and I-80 T which is next slide. Jason: [20:18] Yeah jump to slides actually one more. Scot: [20:20] So you and I were like this is going to change everything and destroy all these middle players so so basically you guys probably know what this is I'll let Jason describe it better these new privacy things basically you get rid of not only third-party cookies for web-based things but if you have an app based ecosystem you get rid of tracking it all together and we were like freaking out about it no one else was I, and I felt like Shopify was going to be worse because if you think about Shopify the bulk of their traffic comes from social then they sit in the middle and then they have the merchant well these things in the middle aren't going to really exist in a world where you can't track anything and sure enough this is really caught up not only to them but the social media guys. So we're entering this world where Shopify poked the bear Amazon has a bunch of stuff going on that hasn't even come out to counteract Shopify and when that stuff comes out, then I'll know if you've seen it but Shopify is down like 98% or something like that because they've lost you lost a lot of credibility with this fulfillment thing and then the overall economic has been a really interesting impact and then I think everyone realizes that they're really exposed to these IDF a changes. Jason: [21:25] Yeah and so I think most people in this room are probably painfully familiar with idea Fay but essentially. It's become harder to track a consumer across multiple website so all these advertising platforms that aggregate an audience and send them to third-party content sites used to be able to buy a super-efficient audience on that third party site and then they used to be able to measure how effective it was when they sent people to that site and what they ultimately bought and so because of the tracking deficiencies too bad things happen we can't buy as good an audience as we used to buy so the by is less efficient so the CPM is higher and we can't measure how effective it was right and so there's a lot of impacts certainly for all of you folks that are involved in advertising there's there's a very direct impact on those changes but the secondary impacts can I talked a lot about is before these changes it felt like Shopify and Facebook for example where cozying up, like Shopify has a digital wallet called shop pay which is very exciting successful and they actually made it possible to buy items not from Shopify sellers on Facebook. With Sharpay and you're like oh man it's very synergistic Facebook gets the audience and then they send them to Shopify seller to close the deal and it seemed like they had this partnership and we saw IDF a coming and were like oh man this is going to break up because in the New World. [22:47] The Facebook's of the world need to own that conversion they need to own the sale so they can see the conversion data so they can report on the efficacy they need instead of third party data they need first-party data and so now all these advertising platforms most notably Facebook and Google are doubling down on becoming Commerce platforms which you've talked for a long time about Google is secretly Marketplace. Scot: [23:13] Yeah and then I think ultimately Facebook has to buy Shopify or build show, so that'll be interesting now the price is down before when it was like 40 times for door like they'll never do that but I think now but they do seem, it's hard to know what's going to happen to Facebook because they're so focused on the metaverse that I don't know if Shopify fits into that somewhere inside of there you know someone watches Revenue versus like Ford things and and if you care about revenue and Facebook you would buy you would buy, Shopify the other thing that's really interesting another one of my weird habits is I love to listen to public quarterly calls. Probably the worst quarterly call I've ever heard and I have a lot of empathy for this because I've done many of these is this the Snapchat the last the q1 Snapchat call they basically it was like they just rolled in there, half drunk and had no idea what's going on in the business and like the analysts are asking them questions like do you think this is the bottom of i d f a and the last quarterly call they had said that was the bottom. They're like well you know last time we said it was the bottom we think this is a bottom Jason do you know if it's a bottom it was just like that kind of a thing so if you're an investor and you're sitting there like these guys have no idea how bad this is where the bottom is or how to remediate. And you know that that leg down I think that really big one there that was right after that quarterly call everyone there while she was like these guys have no clue what's going on. So it's really interesting. [24:33] Wall Street is very much awake that these changes that apple and then subsequently Google have made and the Android have really just clobbered these ad networks that kind of our sit between AD networks and kind of relying on on third-party data the converse of that so every time there's a there's a zero-sum game here every time there's a loser there's a winner the big winner here is retail networks and I heard that we're going to have talk about their ad Network I'm the Amazon guy so Amazon's ad network doesn't get a lot of play here but just as of last year it was 30 billion dollars in revenue and they're growing that 25%. And I know they have a massive amount of investment going on there they have a new marketing Cloud they're doing a ton of stuff in there because they realize hey thanks Apple and Google the you have created gold dust out of first-party data guess who has the most first-party data on buyer intent and conversion it's Amazon. But then if you're other retailer be at a Walmart or Target and even smaller retailers are getting into this and kind of more of a, I called a Battlestar Galactica kind of way but more of like a shared data kind of a way that's going to be real interesting. [25:41] You are yeah yeah I think you and I are the only ones to get them the, so that's that's really fascinating to watch this one change in mobile platform just cause these billion-dollar ripples down there and you kind of wonder who it Apple did they think about this where they like, you know that Mark Zuckerberg he's too big for his britches let's let's clobber him in the rest of these guys but you know they don't love app Amazon either so they have to be kind of frustrated that it has helped enable one type of competitor but that just clobbered the other ones. Jason: [26:12] Yeah it's I mean it's super fascinating I. The retail the emergence of retail media networks I think you know is a direct cause of this essentially that you know you now have all this first-party data it Walmart and Target and to your point like. Craziest retail media Network to me is Gap in the reason I say that like most retail media Networks primarily sell ads to endemic Advertiser so you know Cody wants to sell through Sephora so for launches retail media Network they have some leverage to get Cody to invest in, in add-on Sephora but Gap doesn't have any endemic advertisers like Gap only sells their own stuff right so they're now you know trying to go find. Advertisers that are synergistic with The Gap lifestyle and sell ad so I don't think that could have ever happened in a world in which you could really cost effectively by that audience from Facebook but today because it's harder for the Facebook's of the world I think this is a. A permanent shift we're seeing and another reason that it's really an imperative for Facebook to become a Commerce platform of Their Own. Scot: [27:20] Yeah this is probably a good time to pause and see if there's any questions yeah so Amazon or IDF a any questions on those two topics any other comments how many of you have felt some kind of an impact from the IDF a thing that's called you to change strategy. Wow I guess we're wrong yeah. Jason: [27:38] We usually are so there's that I feel like a lot of the success of the show is Scott and I rarely agree and I feel like people like to hear us debate right and so the last topic we put together is. Again one that's probably only near and dear to my heart but the, US Department of Commerce publish all this data about the health of the US retail right and I'm this dork that like wakes up at 8 a.m. I'm kidding I'm up at 8 a.m. right now I wasn't supposed to say that out loud, on the on the day the data is released to like load the stuff into Tableau and so may was a super exciting month because that's the first time we get the. Q1 quarterly data for all the retail categories and e-commerce and so I kind of put together a quick. Quick summary and week I just want to hear if you're surprised or not so first thing if sorry if you go back just one side for just a sec. From from January through April in the u.s. we sold 2.2 trillion dollars of stuff that's almost 10% more stuff than we sold in 2020. [28:42] 36% more stuff than we sold in 2019 so everybody talks about how hard the last two years have been and how challenging and difficult and that's all true. What doesn't get hit is it's been the greatest two years in the history of retail like we've grown, way faster than we ever have before and so if you flip to this next slide this is this visualization that's got an icon of created this is sales by month so that Gray Line is retail sales in 2019 and then the Gold Line is 20/20 so you can see oh my gosh we all panicked in April when the pandemic first happened we have this dip but 2020 we actually sold more stuff than we did in 2019 even with the the pandemic. What we sold changed dramatically we'll talk about that, and then we get to 20 21 and look how much higher 2021 was like 20 everyone was like oh my gosh was 2020 a weird year and growth is going to go down and instead, growth went way up and so at the end of 20 21 I was advising all my peers that worked at clients to retire right because your comps are going to be impossible from, from 20:21 so that was a great time to go out on top. And I was really worried that 2022 was going to come in below that and of course we're talking about all these economic headwinds and things that we may talk about but so far in 2022. [29:59] Even ahead of 2021 so you hear all this news about how like. Oh man the rate of growth has slowed we grew so much in 2021 and now we're only growing a little bit and doom and gloom and all these things. But when you see this picture you go wait a minute. With the best year in the history of retail last year and we're doing even better this year it's actually quite a Rosy story but if you flip to the next slide of course there are certain categories that did. Especially well right and so if you are a gas station and you got utterly creamed. During the pandemic and one was driving anywhere it was easy as to grow fast if you are restaurant that no one went to it was easiest to grow fast apparel that. Scot: [30:41] Miscellaneous that's my favorite yeah I wish I sold more miscellaneous. Jason: [30:46] It's the hardest category to buy. Um and so you can see there's categories that kind of outperform the industry average and there's categories that underperformed the industry average food and beverages grocery right so even though grocery had a really good time in the pandemic it's actually underperforming, the overall category because there were some of those other categories that were so much and whenever I talk about this people are like yeah Jason but all the growth you're talking about isn't, consumer changes or more spending its inflation right and so I actually tried this, experiment of taking the inflation out and I looked at the last three years of growth in 2018 dollars and as you can see, information used to not matter very much in the data so through 2020 and then we started opening up this Gap where inflation legitimately has an impact on our sales right now but even if you just look at the Gold Line which is taking all the inflation Outlook. Um the growth is still very meaningful in phenomenal so it's a like Well you certainly inflation is part of the reason that we're seeing a lift in sales it's a mistake to assume. [31:51] People are just buying less stuff and they're just having to pay more for that stuff in that there really isn't a consumer change the really is a consumer change here in so we want double click on a couple categories in the first category I grab because it's super near and dear to Scott's heart is Automotive right so they sold half a trillion bucks last year they're up 50% from the bed you have 20/20 and if you go to the next slide you'll see the. You know they're their shape that obviously the you know the pandemic gave him a temporary dip but again like most categories they we did slightly better in 2020 2021 was a phenomenal year and then it seems like 20:22 is having a little bit of trouble comping against that what's going on in the apparel or the automotive industry. Scot: [32:34] Was a guy that buys like 30 Vans a month you can't buy vehicles yeah so there are no vehicles out there it's pretty crazy I had to buy my daughter a vehicle and we had to wait like six months and then had to pay like over sticker. Against all grains of my being but had to do it yeah the things we do for our kids. Jason: [32:52] Combo of like there's increased demand and there's these supply-chain constraints and there's no chips right. Scot: [32:58] Yeah yeah so it went from chips now they seem to have the chips but then all the zero covid policy in China is made all the other inputs go to hell in a handbasket so-so so there was some Supply that got out because they had all these vehicles waiting for chips the chips have gotten there but now they can't make a lot of the other components of the vehicle as my understanding and we order we ordered 100 Vans and we got three delivered this year from from new which is just crazy. The other problem I'm up against his there's this other company buying a lot of ants called Amazon and they're buying I'm buying I'm buying what it feels like a lot to us 100 and they're buying like you know, twenty thousand so so they seemed to get a higher spot. Jason: [33:36] They're higher in the queue than you yeah so if you take nothing else out of this this segment if you have to sell a car right now do not use Blue Book value your car is way more valuable than Blue Book value. Scot: [33:47] And before you sell your car get a new car so it's kind of like yeah because you may be hoofing it if you don't you may be getting to know the Uber app really well. Jason: [33:55] Yeah and whichever card you get get it clean by get spiffy. So let's a lot of people in here in the cpg space so grocery super important this is a category that I follow really closely almost 300 billion in sales in the first quarter and again it's up its up. By the way a new coin we turned is your over 32 years ago right like that's the new the new black in earnings calls is everyone's talking about their silver says 2019 which was the. Quote unquote normal year so groceries up twenty Twenty-One percent from from that normally year and we've kind of had this 8% growth rate which is better than grocery historically grew if you go the next slide you see our shape again, grocery is a unique one right like. Yet average sales in 2019 and then 20:28 was great for grocery right because nobody went to restaurants like so all the calories that used to buy from restaurant you're buying from grocery so that Gold Line is way up and then, in 2021 they had trouble comping against it in the first half of the Year where all that growth happen but they still 2021 ended up. [35:00] About 10% from 20/20 and 2022 is continuing to be up so far, from from 20 21 and so the way I like to think about this if you jump to the next slide is Sheriff stomach so this gray line is how much. Calories you buy from grocery stores in the Gold Line is how many calories you buy from restaurants and historically over the last 10 years it's been almost a 50/50 split so then the pandemic happened and we got seventy percent of our calories from grocery stores thirty percent of our calories from restaurants and everyone's like wait how did we get any calories from restaurants they're all closed doordash, right it was all off Prem consumption and then we've been waiting to see what would happen could grocery permanently hang onto that lead would restaurants come back and you can see over the last year it kind of close the gap but then look what's happened these like this year restaurants are way above Grocery and so the magic question here is, was their pent-up demand and we're all rushing out to restaurants because we haven't been there and that's kind of a, a one-time Spike and it's going to normalize back to 50/50 or is the new normal that we're all so sick of being in the kitchen for the last two years. That groceries going to have a real decline because if you're you know a leading Grocer in the US this this is a really scary slide at the moment you have a guess. Scot: [36:21] Yeah I'll throw a Freakonomics curveball in here I think a one input into this is the work from home trend, so when you're working from home it's a lot easier to go to the grocery store prep the veggies between zooms or while you're on his Zoom or something like that or like chopping below below the line and just prepare a meal right but when you're in the office and you work late and now you're kind of gone back to that office lifestyle then I think that's going to be a big driver I think. I think we're going to go back to working in the office I think when everything's up into the right you're like okay everyone can work from home but if things get tougher and we go into recession one of the levers Executives can pull as well we need everyone back in the office so I think we're going to get back to that, it won't be the same so it's not going to be whatever we were at before it'll be ten to twenty percent lower but I think that's going to be the Big Driver of this one is that work from from home Trend and I bet it's spiking now, um because of that so I'm seeing and we have data at spiffy for this so one of the things we do at spiffy is we go to office Parks as an amenity if I look at Dallas the Raleigh-Durham area and Atlanta, we're almost back to 80 or 90 percent to pre-pandemic levels at office parks. Now you look at Blue States like California New York Etc you're like a zero so so ultimately I don't know if that separation remains or not but ultimately we're seeing people get back to the office park at least in this Southeast kind of region which is which is I think that's going to drive this more than what you show her. Jason: [37:47] And so then the the last category we're going to talk about is obviously most near and dear to our heart is e-commerce. So in March we sold almost a hundred billion dollars worth of stuff inside baseball thing this is data from the US Department of Commerce it comes out every every month there's better data that comes out every quarter this quarter we had a crazy thing happen, the US Department of Commerce restated the data that they had published in the past and they actually added 100 billion dollars of extra e-commerce sales last year they said we've been Under reporting how big e-commerce was so you may have earlier in the year seen these articles in the Wall Street Journal and elsewhere talking about how the e-commerce craze is over and retailers caught up and it's a much more complicated story than that again e-commerce is up 55% from 20/20 so that's going to be tough to comp against the if we flip to the next slide. Scot: [38:45] Well I disagree with their methodology so we had them on the show and it was. Jason: [38:49] US Department of Commerce. Scot: [38:50] Here's the geekish I had to like break-in Jason was like you were just like. Jason: [38:53] It would be like if anyone mask was on the show. Scot: [38:55] Yes yeah you're just like slobbering all over yourself it was embarrassing and they God we're. Jason: [38:59] Tending that's unusual. Scot: [39:00] They got were Audio Only and the, but then as we got into it you know they count like curbside pickup is e-commerce and to me as an e-commerce guy I have to kind of throw the flag on that one because you know going during the pandemic you know, order online have it shipped to me and now I just go to the Best Buy and set outside they bring it to the store and now I've converted that to an e-commerce sale that doesn't really pencil for me so I think these numbers are overinflated because all the curbside pickup flipped over to e-commerce. Jason: [39:29] There's a common debate and you and I violently disagree on that one. Scot: [39:33] Digital influencer blah blah blah. Jason: [39:35] Yeah yeah exactly but yeah I mean if you so if you what's happening is e-commerce orders are being fulfilled from the store but you think about all these orders at Target that you place online and get delivered to your home from a shipped person or even from a u.s. post office targets fulfilling 96 percent of all their e-commerce orders from stores so curbside pickup is just another. E-commerce order that's fulfilled from a store and so again like to me. Scot: [40:03] But I had to get my car ready to go to Best Buy and I kind of blue shirts only difference is the blue shirt walked 50 feet to me versus me walking 50 feet in the store. Jason: [40:12] But so yeah we'll agree to disagree. Scot: [40:13] That's e-commerce more people can disagree. Jason: [40:13] Smart people can disagree and us so you see the shape again you know again 2020 accelerated e-commerce 2021 still did better although slower and so far in 2022 we're doing better again. Scot: [40:28] Boy what's the one that you hate so much what's the chart you hate the Goldman Sachs one. Jason: [40:33] Well yeah I mean there's a couple different. Scot: [40:38] Mackenzie or McKenzie yeah that's it. Jason: [40:40] Yeah so we'll talk. Yeah so jump to the next slide so Mackenzie is the early in the pandemic came out with this thing and said hey e-commerce has been perfect permanently accelerated by 10 years. Which is utterly wrong right like e-commerce. White kind of went three years ahead and now some categories are still three years ahead like grocery but a lot of categories are much closer to where we'd forecast which I'll show you in just one sec before I get to that though I just wanted to kind of show you pre-pandemic the Gold Line is have as retail grew this The Gray Line is how fast e-commerce grew again Scott and I would disagree about how to count e-commerce but still. [41:18] Retail tended to grow three to four percent a year a great year would be 5% e-commerce grew ten to fifteen percent a year, and and in the pandemic obviously e-commerce wildly accelerated and Retail kind of stayed flat people thought it went down but it kind of stayed flat so then we had this thing that's never happened in my lifetime, which is in like May of 2021, because retail had been so soft for so long retail actually grew faster than e-commerce and we're now having this topsy-turvy thing where the rate of growth for e-commerce and Retail are very similar and so you know I said hey. Well what would have happened if we didn't have the pandemic so this next slide is kind of showing the growth rate for e-commerce. And showing where we would have forecasted e-commerce to go and again in the Wall Street Journal they showed the blue line under the Gold Line. They have this old US Department of Commerce data and if you go to the next slide I zoom. Scot: [42:15] They don't wake up at 8:00 and put it into the table like it. Jason: [42:18] They don't know Tableau like I know tableau, and shout out to all my friends at Salesforce for the own table so you can see it's very noisy right now but it does seem like the pandemic permanently accelerated e-commerce. You know 122 years of acceleration not, not ten years and so then I think the very last slide I put together on the shape of e-commerce is in this is a scary one of me I'm curious what you think about this while e-commerce is continuing to grow well. Is Gary is this is traffic to the top 10 eCommerce sites in the US and this is a different story the gold on the grey line was before the pandemic the blue, the Gold Line was after the pandemic but you can see traffic went down in 2021 even though sales went up and traffic is down even further in 2022 and so what this means is fewer. Are going to e-commerce that the big eCommerce sites less often but they're buying more stuff when they go so. This will be our last question is we're way over time is, that like an inflation thing is that a change in consumer Behavior what do you have any hypothesis what's going on here. Scot: [43:30] So I think people were pegged at home for a while they bought everything they possibly could and they've bought forward so they feel like they got new laptops they've got their fancy exercise bikes. They've got all that stuff their peloton's and now they're just spin out on stuff and now they're wanting to do experiences and services so that's where the dollars are going if you know I think the Gainer of this traffic is probably, Airline sites hotel sites another we have visibility in this a spiffy because our largest customer set is rental car companies, we had a record day yesterday so people are traveling like. Pre-pandemic levels and which is really interesting so the dollars they do want to spend the discretionary dollars are going to experiences and not Services I'd call this a year to go I was a year early, I'm sadly many of our predictions. Jason: [44:16] We have a forecast every year and I get to cream Scott in the for. Scot: [44:19] Well I don't know what. Jason: [44:21] History doesn't show that but you guys don't know. Scot: [44:23] So I think that's what's going on so I you know but I feel like a really really interesting indicator is going to be Amazon Prime day so that's going to be in July of this year and we call it Prime day but every other retailer is glommed onto it and sees a bump from it so it's kind of this fabricated holiday not unlike singles day. That yeah that you know, that is going to be really interesting data point so that could you know the the bullish cases that's going to stimulate people to be like oh yeah I do need a couple other you know cables or a battery or whatever it is so we'll see that we'll be a nursing data point that I think will set us up for holiday and we'll get a pretty good indication of how this is going to go, will the consumer be like okay I'm all travelled out and I want to buy more things or will they continue down this Services dollars been passed. Jason: [45:11] I do think it's really complicated economy right now part of this is inflation and inflation I think is hitting e-commerce harder than than the sort of CPI numbers because the price of a lot of the goods that tend to sell on e-commerce are tend to be. Scot: [45:25] Their supply chain a lot of stuff you just can't get. Jason: [45:27] So there's there's constraints but also consumer Behavior has changed their categories that we would never sell on e-commerce before the pandemic that we are now so one of them that we talked about is Automotive that's a big ticket item right so you need less visits to sell a big Tesla then you then you did to sell a TV and another one is Grocery and when I say that people are Jason are you hi Grocery and I am hi I just had my knee replaced and I'm on some Good Meds the I wore it out going on store visits, the the grocery isn't that expensive but grocery sales and e-commerce are a week's worth of groceries it's 60 to 120 items so that. It is actually a lot higher per visit so some of these new categories becoming more important combined with inflation combined with the supply chain constraints I think off, aspire to do that and that's kind of our, our last take away because it's happen again if you go to the next slide we have used way more than our allotted time but there was no one that could put us off the stage and so. Appreciate it and Scott any closing words. Scot: [46:34] Did anyone have any questions. [46:49] How do you think is going to impact and trends that we're seeing right now. Jason: [46:53] So to repeat the question really quick big Trend in buy now pay later Apple just announced that they were going to have their own flavor buy now pay later built in the Apple pay this week at their event. Scot: [47:06] I've seen some interesting consumer behavior and I'm a little little incredulous on it because it's always sponsored when you dig into it it's like sponsored by a firm and so but what it what it shows is Millennials and gen Z they don't like to have as much open credit they kind of view that negatively and I see this I have kids that are in their 20s and they are freaked out by credit cards but they like to attach that credit to a thing and then pay it off and be done with it, so I think there's an argument to be made that there will be a generational the way we interact with credit will change and then people will after certain over a hundred dollars they'll interact with it in that way so I think that's a really fascinating thing and I want to see more data on that before 100% believe it but I was super incredulous that talk to my kids are like yeah that's how I think I was like well I guess there may be something here. Jason: [47:53] Yeah and as usual that's a really thoughtful and wrong answer. Scot: [47:58] For you yes. Jason: [48:00] No so it. Buy now pay later is huge right now it's the fastest growing form of check out and / Scott's point I would argue they've done an amazing job of branding right like oh it's credits evil credits bad this is not credit right and I talked to our traditional, um Financial customers and I talked to a family-run bank that's a fourth-generation bank and the CEO is like Jason, my family's been in the money renting business which I think that's an awesome way of calling the credit money money renting business for 100 years and that buy now pay later dog doesn't hunt, like it's just a bad version of credit that's been rebranded and. At the moment it's working like it's more expensive to sell something with with a firm or with a buy now pay later service than it is with a credit card but retailers are all doing it because they're selling more stuff because of it right so that's the argument at a firm. Best Buy you should pay more to use buy now pay later. Scot: [48:59] Conversion rates go up. Jason: [49:00] Because conversion rates go up. The scary thing that's starting to come up is guess what's happening right now 42% of all those buy now pay later purchases are now in arrears right so so kids haven't kept up with those purchases it's a. Scot: [49:15] What would a firm would say is that on the front end they can tighten the credit now so yeah that's what they all say. Jason: [49:20] The jury is out and I would say like this Amazon announcement is kind of an interesting nothing Burger because guess how you pay for the the Amazon the Apple buy now pay later service with a credit. Right so you're so it it's kind of like. If the buy now pay later services are rebranded credit and they kind of hide the fact that as credit that Apple buy now pay later is installment payments on a credit card. So so the. Is still out but there is a fear that that this whole bubble of buy now pay later is about to burst and whether it does or not I would say there's too many of them there's going to be a, consolidation retailers are having a lot of pain about. All the consumer requests they're getting to support all of them and we call it NASCAR in the checkout when like you have to you know have 57 logos on the checkout for all these different different ways to pay so I think it's kind of going away. Any other questions before they kick us off the stage. Awesome well thank you guys so much and until next time happy Commerceing! Scot: [50:20] Thanks everybody.
Soundscapes: Soarin' Over California Want More Here With The Magic? Visit The Website: https://herewiththemagic.com Watch Here: https://www.youtube.com/HereWithTheMagic Connect on Social Media: Facebook: https://www.facebook.com/herewiththemagic Instagram: https://www.instagram.com/herewiththemagic/ -- Hello, and welcome to Here With the Magic. I'm Jason, and I'll be your chief flight attendant today. We'll begin our tour in just a few moments, but first I'd like to invite you to sit back, relax, and let your imagination soar to new heights as we journey up and down the Golden State in search of breathtaking views, new horizons, and, of course, quiet moments of joy. An unforgettable experience awaits, each vista as diverse and incomparable as the next. From towering redwoods and snow-covered peaks to sweeping seashores and endless horizons, the breadth and depth of this beautiful state is impossible to convey in a few minutes, but Soarin' Over California provides us with a wonderful tour of some of its most remarkable places. As we embark upon a high-flying, hang-gliding adventure along the Pacific Coast and across the Golden State, we'll take flight from the desert aviation base of Condor Flats in Disney California Adventure. Follow the aromatic pines on a trip down Redwood Creek or take a hot air balloon ride over the sprawling vineyards of Napa Valley. Breathe the salty air of Monterey Bay, bask in the glory of Yosemite Falls, and delight in the intoxicating scent of Camarillo orange groves. Hear the gentle crash of the waves on the shores of Malibu, and be soothed by the warm serenity of a Pacific Coast twilight. Even in the throes of the infamous Los Angeles traffic, our vantage point above it all allows the beauty to emerge from the hustle and bustle of a night spent among the city lights. Quiet moments of joy, even in the most unlikely places…that's the Magic we offer you Here, today. So we hope you'll summon your sense of wonder and discover how uniquely each new panorama can speak to the wanderer within you - to the spirit that longs to take flight and soar. Come along with us to the Golden State of California, and experience the Magic that this marvelous place holds. Now, please remove loose fitting shoes, fasten your seatbelt, and don't forget to tug on that yellow strap. Soarin' to tower: we're ready for takeoff.
Jason Pollock, an entertainer known for his awkward form of standup comedy, has entertained audiences across the region and beyond. He cultivated his relationships with some of the industry's greatest performers when he was the manager of Rascal's Comedy Club in Cherry Hill, NJ. Jason has also performed all over New York City, including the clubs Carolines, Standup NY, and Dangerfield's. Jason's screen credits include Cinemax's The Knick, Impractical Jokers, and Played Bigfoot in Judah Friedlander's book How To Beat Up Anybody. You can watch it here: https://youtu.be/RS0IHu_tFocJason can also been seen weekly on his podcast “Hi! I'm Jason!” with Jason Pollock.You can listen to it on any podcast platform @wake up with KCLike and subscribe and follow me on instagram @wakeupwithkcSong : Weekend Chill - MorningLightMusic | Free to use music
The Knockin' Doorz Down podcast. Our mission is to bring voices to the addiction recovery and mental health illness community through advocacy and accessible resources. Listen to and Subscribe to the podcast wherever you listen at https://linktr.ee/knockindoorzdown © 2021 by KDD Media Company. All rights reserved. #TeranceMcKinny #TWrecks #MMA Terrence McKinney aka T. Wrecks sat down with Jason and Mikey to share his near-death story of substance abuse, redemption, and spiritual progress. Growing up, Terrence lived mostly with his Grandmother. His mother was trying to get her life together & gave him to her in hopes that she would raise him better than she was equipped to at the time. His father was never a part of his life. He was hyperactive and would get in lots of fights. One time his grandmother locked him in a basement for 24 hours. These types of events were traumatic and Terrence didn't deal with them until later. He started doing drugs and drinking heavily as a teenager to repress the trauma he was experiencing, and this quickly spiraled out of control. One night after taking a lot of mushrooms and other drugs, Terrence woke up in the hospital after being revived by doctors. He had no idea how he got there or what he did, but he knew that he didn't want to do drugs like that anymore. Turning his fighting into a career seemed like a natural progression for him at the time. Luckily he was able to find discipline in the sport, and this in turn made him more disciplined with how he was treating his body. If he treated his body poorly with drugs and drinking, he couldn't get where he needed to be professionally so this turned out to change his life for the better. He stopped drinking & using drugs altogether, and has since been focused on his mental and physical health. He realized that he needed to face his trauma & past head-on, so he could deal with it and move on in a healthy way in his life. Now he's finally done that and had to make some very mature decisions about what path he wanted to go down in life. Now, he's one of the UFC's rising stars, with a world-record-setting time of 7 seconds for one of his knockouts. He trains 3 times a day and hopes to continue his path of personal growth and maintain his health. This is Terrence McKinney in his own words, on Knockin' Doorz Down. For more on the Knockin' Doorz Down podcast and to follow us on social media https://linktr.ee/knockindoorzdown For Carlos Vieira's autobiography Knockin' Doorz Down https://www.kddmediacompany.com/ For 51FIFTY use the discount code KDD20 for 20% off! https://51fiftyltm.com/ For more information on the Carlos Vieira Foundation and the Race 2B Drug-Free, Race to End the Stigma and Race for Autism programs visit: https://www.carlosvieirafoundation.org/ This episode is brought to you by Better Health. We want you to start living a happier life today. As a listener, you'll get 10% off your first month by visiting our sponsor at https://BetterHelp.com/listener Transcription Don't be afraid to reach out, man, cuz you never know who's going out going through the same thing to you. You your testimony is your story. Could be that one story that if next Tuesday posed to be better, so don't be afraid to share your story. This is the Knockin doorz down podcast with the mission to bring voices to the addiction recovery and mental health illness community Through advocacy and accessible resources, and we talked to amazing. Guess they've been there and found purpose in their lives. I'm Jason alcoholic. Struggle with mental health issues, like, anxiety and depression. My co-host Uncle Mikey. What is going on people? He's not a little bit of a severe anxiety and panic attacks when she say a little bit more than a little bit, but yes, I would say Our Guest this week, Terence McKenna T-Rex. If you recognize that name, yes, you are a UFC fan like us and he suffered a severe over. Nelson watch his heart stopped three times. He talks about how he fell into substance got out of it and what he's doing with his life. Now. Definitely been through some crazy shit. That's for sure. And we thank you guys for listening wherever you are to this podcast. Don't forget to hit the Subscribe button. On Apple podcast Spotify. You can leave its ratings. There helps is climb the charts and we are everywhere. You get Podcast and hey, tell a friend Sharon episode. That's how we grow. And we appreciate you. Dear ex. What the hell, man, this is cool. Thanks for a talking with us here on Knockin doorz down. Yes. That is all my door said Terrance McKinney UFC lightweight man. That record seven seconds. That's it was badass. I remember watching that. Did he retire after you just quit after that? SoHe came out there for like, 45 times in the first round. The babe, you and, of course, as the UFC fan MMA. I do want to get in that little bit later. But, you know, thank you for coming on here to share your story of, you know, drug addiction and substance abuse, man. I mean crazy that your heart stopped in two or three times was what turned your life around yesterday. If the Ricochet effects of all the things I do that. I did that time that affected my family, so it really was a game-changer for me. Yeah. I want to jump back in kind of know. I don't know much about kind of your upbringing in and and childhood was was drugs, pretty prevalent, where you grew up, you know, what was, what was life like for you family life? And IYou know, it's time. I didn't realize but I did the best I could do, you know, and I'm grateful what they did, you know, add live with my grandma are going up hills like 8 years old. So it hurt at the time, only getting to see my mom like one day at a time. And then then she got to leave the next day. But she made a pact with the ultimate sacrifice Plaza. First born and gave me straight to my grandma, so she can help change her life around by joining the Army, you know, I got beat up, man, but I needed a little hyper active kid always doing too much. You know, I'm very proud that me. Let's talk through it. I just need a smack. Stuff to do with me. I always figured out a way. So you living with your grandma and like you said, your mom was doing what she needed, but Dad. So, dad was present at all. Never man. And I think I smoked one and I was like 13. And some huge trouble was able to quit for a graduate and then like once I got that freedom town of chicken or a lot of advantages of it, you know, sure. And those lot of hurt that I've dealt with growing up, you know, but God help me heal from it, you know. Not being a see, my dad didn't hurt me. But what I had to realize that the face that problem that it did hurt me, and that was the only way to heal instead of denying it at the Dewey. Now think that I thought didn't hurt me like one time. I my grandma's locked in the basement for 24 hours, you know, like just things like that, you know, it's just cuz like its not cuzShe want to be evil is just what she experienced. Like, I can't get mad at them for cuz like, my mom grandma was in, like time to slavery time. So way, they just grew up with intense like punishment for bad behavior. You know, she was only doing what she was tossed, so I can never blame, you know, cuz that's what, that's, what kills me that they don't know the bigger picture. They don't know what their parents parents. Parents growing up way, what might not seem normal, to me was normal too. Now. That's what I was able to heal when pushed you for the better Rex Terrance McKinney coming up. But my key first we got to think 5150 LTM. I wish wagon ass out wherever we go. Keeping us looking fresh. That's right. If you are into a Lifestyle brand that is all about propelling yourself to that next level Checkout, 51. 50 hats shirts. Sweatshirts my favorite theNo sweat. I can't I can't believe fabulous in the 5150. Gear. What's your favorite stuff? That you were? I like Chargers man. I like the joggers to gray ones. Especially some sweatshirts hoodies, but definitely joggers are my favorite to go to pairing with some nice shoes. You're good to go. So if you want to check out 5150 a Lifestyle brand with a purpose, hit that link in the podcast description 5150 eltiempo.com and as a listener Knockin doorz down Mikey they get a discount. And what is that promo? Code Jason use. Kdd 20 and get 20% off your purchase right now. What is it? Kdd? 20? 20% off your purchase sick. Yeah, there's a lot that people don't understand especially when you know what the lineage you come from in and so made that intergenerational trauma that, you know, people don't think that shit happened. 100 years ago, can continue to roll over in like your experience, isn't exact proof that that does happen and it and it does carry Ford, especially if we don't have emotional maturity around us and how it manifests cuz I know for me that's when I really started loving popping them drinks. Exactly man. What was was there? Any good Outlets? I know you did some wrestling. But you know, how did you do? How did you find a channel that because you didn't really start to have trouble, tell College like real serious trouble, my correct, but I always like fighting or get in trouble andWrestling really saved my life in high school. That's what I was going to ask you. If we had talked to Chuck Liddell. I'm like, what were you like as a kid, being the person you are or who you were in the UFC? And then you Terrance the Yoshi. Now, but I just picture you guys just beating everybody up in your kids. Still running my group, that's 11 kids that live in my grandma house. So costly, I'll get my ass beat over or like I'll have to share my clothes. So just really sucky man, like a lot of irritating thing, you know, that I have to deal with and all the sexual molested as a you. So I that's a lot of things I dealt with it, like, a lot of people don't know. But I know these stories like these is going to help people heal for the better. So they feel that like, they're not alone. So like, I think it is it a pleasant cuz now I get to help people all across the board and I'm grateful for that. Yeah. I know. I appreciate you saying. Because I like you just said, there's a lot of people who go through these things and kind of suffer in silence. Like, with me, when I first, you know, had anxiety. I thought I was having a heart attack. I didn't know what was wrong with me, but I also didn't want to look like a little bit, so I didn't tell anybody about it. But that's the whole point of what Jason and myself do, is we shed light to it? And let people know that they're not alone. You know what I mean? Like, you're not a little bitch. If you have anxiety, a lot of people having anxiety. We just talked about it. We've shed light on it. So I appreciate you chatting light on that. What were the circumstances of your light and 11 kids in the house, man, like did you get bullied? Because of that to like, what was it like going to school then? Yeah, I got bully cuz like I said, I was a little rough man and I'll try to fight anyone like beer with this never thing from the artist. Bob my uncle's like what's the worst? I can have already took them and I tried it. What kind of live by his model like they told me they said if you guys get in a fight don't start it, but you better finish it, you know, you better help. That's just how we roll. Do they call the they call them to Henry gang out there and Linesville Alabama man like that there, real early days of being a teenager growing up there in Alabama. It was different. Like, sometimes, when I make a mistake at school, I was in the past year where I got paddled in school, and then I have to go back home and give wolf pajamas so bad. Like I start being look angry stalker, you know, I didn't go through that and I told you about that. They're like, what the hell? Yeah, man. It was still around 4 S. Where did they hit you? Like? My dad said, he would get hit on the hands. With the rule. Is that all you got on the bus? That's a messed up shit. It's probably that probably made it pretty tough than to trust any adult. Cuz my grandma sign is so they could but some parents wouldn't if they gave you the option. Yeah, I don't know how if I was an educator, I could do that to a child. That was my just like it over here. Before. I I I don't think it'd be a problem. What time you was trying to trust any adult. I'm going to assume you probably didn't want to go to any adult with any sort of issues and open up at first, you know. it sounds like always like to keep to myself andlike you said, I was trying to be that tough guy like you deal with on my own but that's not the way to go. When you got to talk it out, find someone that you trust, you know, the more you talk about it the easier it gets. So what at what point in in college. What was that? Kind of the gateway drugs for you? I mean, I know you talked a little bit about high school age. Were you partying Indian High School, drinking any other stuff or is it just kind of I did not turn up until I wore my State title, but last night when I went to like one party and it was the worst. I think I was like spitting on myself. I peed on some people. I've only been there man, woke up and kissed a few times. And then like, I didn't turn off again till like, I went to college, but I was going like, Molly, everything like cocoa, Cocoa, Puffs, Smoke, a song in a bucket. I'm in college. There, you might as well just fuck it. Sister said I was Bob then get them puss or real baby. I guess you're used to text Greg. I know for me is a guy that went to college for way too long. I should be a doctor like dealing with a lot of those insecurities of the trauma and not understanding that. Do you think that that was kind of what it is wanting to fit in? Like you said, you don't want me places, you know, and that's why I didn't realize like I'll check the wrong thing. I need to chase to love my family, be a leader for them man. Cuz at the end of the day, I had to realize that these guys want to be like me they want to be around me and once I realized that it helped me change a lot. So what was the? Let's talk about the night of the that the change your life, man. I mean, I haven't watched your your fights, the majority of them. I would have never have guessed heart stopped and two to three times man in an Audi. What can you kind of take us to? That day, what that was like. And I mean I'm going to assume you are on a rager and just like let let's do it all. Yeah, I was drinking a little Kickback with the homies and they had little vial and I was like screw it, you know, Chucky and then like couple hours like talk like 20 minutes later. I took what I like shrooms and then like I went to get some more weed and then it start hitting me. When I was around. I'll go inside crazy man. Like I said, you know, like pee was to start looking crazy like their smile. I like what you do not know me and I'm trying to change the tower to keep turning into a freaking weird, some demons come out of nowhere. And do my old shoe so I start praying, you know, and I start speaking a whole nother language. Wow. Oh my. Oh, what the hell? Am I tripping? Dad. Now and I'll say, so I start painting my head control my thoughts like thinking. So I start playing in my head and then after second outside, and they're still right here, and I was like, fuk it. I said, I was like, I'm not afraid you guys just letting you guys to do to me and I shut my body down, bro, and I have to watch myself fall through a window and slow motion, start, spazzing out. So I got knocked out and I feel like all of reality melting in like a weird little circle and then the troops got crazy and crazy after that, and then I woke up in a hospital, the next day. Did they tell you how they brought you back? Was it like narc and they have to drill into the harder. I mean, I don't know. But I saw the cops. And I did some 007 stuff, some tuck and roll some Army cross snuck out, the hospital and MOB my way home. I don't know what I did, but I still have the cost of air for me. So for my hands were all slow. Now is all bloody officer. Shoot. What did I do? I thought I was dreaming, just sitting down tripping the whole time. So so is that the last day? Did you like that you ever used, or did you kind of continued a little bit? Or is it like my life is, got a change, was that the as they say, Rock Bottom, you know, come-to-jesus it changed, you know, but I still do, you know what? Cause she wasn't doing that, but I just knew I was going to do any drugs like that. Again. I just stopped experiment at that. Just stuck with the weed in the liquor, and then eventually end up quitting all of it. Once I started fighting, was there ever any point of of seeking any sort of treatment counseling or anything after that? Like I know there's some underlying issue or I got a deal. I went to counseling at Riverside and got the help that I needed was not processed. Like, I mean, let you know I hear for kind of your childhood story cuz I kind of can relate to some extent and and not really trusting adults or knowing adults. These are the people that bit with my ass pretty much was it a hard process for you to sit there and open up and start to trust someone before it to the outside edge. Isn't buying drugs, man. I didn't really see myself as a person to needed help because it wasn't like something I wasn't. My addicted was never hard for me to just be like I'm not going to do any of you but it was just the final open up, just realizing, I'm not the only one. Once I start hearing all these stories and I just finally stopped. Like, take me to buy is like, a grain of salt can actually take him serious, like hearing people out, taking these steps to Hill and ask me, treating it like homework and trying to get it done. And it's probably best decision. I ever made in here. And Other Stories. Did you do like group therapy sand GroupMe? I did, I have to humble myself and realize like this. I could be easily in a worse spot. Just like these people like we're all equal and that's what I had to realize in, and I just start coming. And I was able to become a better man from and I'm thankful to God, for insurance Hanson credible, man. Did you find any mentorship in those groups of people that maybe you kept in touch with the, for a long time or still, or no. When I just have to realize day and now I just keep them close, you know, I feel free to reach out when ever I'm struggling or whenever I need help because we areWe all need that right? People that we can trust what the treatment stuff. She would humble themselves cuz I know it's hard. When you just think they're better, make you not really want to go or take you seriously, but we're all sick there for a reason, you know, if they didn't. And I had to put my pride aside and realize that accept that they're not wrong, you know, so, you know, denial is a huge thing, you know, you having something preventing you from achieving. Your goals are interfering with your happiness will check out. Betterhelp.com listener. That's better h, e, l p.com listener, betterhelp a few with matching your own license, professional therapist. Here's some great things about betterhelp. It's more affordable than traditional offline counseling and financial aid is available Plus betterhelp. Is committed to facilitating great therapeutic matches, so they make it easy and it's free to change counselors. If you need better, help has licensed, professional counselors who are specialized in depression, stress, anxiety, relationships, sleeping, trauma, anger, family, conflicts, lgbtq matters, grief, self-esteem. It's all confidential and you can check out the testimonials posted daily on their site. It is not a crisis line. It's helped betterhelp you to start living a happier life today as a listener, you get 10% off your first month, by visiting our sponsor at betterhelp.com listener. So join over 1 million people who've taken charge their mental health again, that's better. Help a t? L p.com listener, a proud sponsor of the Knockin Doors Down podcast. I know I was a guy that was always. I can have just one beer tonight. You know, I'm going to have to the third's that can be used to waking up the next morning. You know, it's like I don't remember puking but I guess I did or whatever else, like shit worse, man. You'd look on your bed and there's just vomit and piss everywhere. Like, how about you? Me and piss on me. Largest in all of the dangerous Behavior Amanda, you know, it's like when we were young and full of testosterone and we're like, you know, I don't want to be alpha male and of course we get whatever substance in us and it's like, alright, man. Well we want to go out and do you know bag of chick or whatever else it is and you wake up in a fucking strange place and you know, that shit is like now at my fucking scaring me man. I roll the dice a lot. A lot of dick roulette. I would call it. You know, I'm a little early too. I'm glad I'm going to share a story. I haven't told anybody let alone on the podcast. There was one time I was partying right? Hardcore, woke up with the chick next to me in bed right now, and I I pissed I didn't realize he was covered in mud. So, you know, what is there was beers around me. So I cracked open the beers just poured it all over the place. So I mean it looks a lot better thinking that I spilled beer all over the place around there. So you go to you're the first one to hear that well Terence, we know that you're pressed for time. You probably at the gym, getting ready to train, right? Sarah that I have always managed three times a day to chill, at least. That's that's bad ass, man. And I was born cuz you had a good fight, November someone in your corner, had covid, right? So I got you live. Still love them. So I want to get into it because I always love to get into the mind of a fighter, because I think it's so important for people to understand the mindset that you live with, because I think everyone should live with that fighter mentality. Can you take us through like a day, one of your days? What it's like. I'm so I wake up at 6 a.m. I'll go run and then I'll do strengthen can discontinue at 11 a.m. And then I'll hit my MMA practice at 7 p.m. What's in the day? Are you having still carry some other sources of income? Or are you making enough with the fighting right now that this is all you do? This is all I do. I got nicer Porsches with that. This tells me cover my rent. And so I can just focus on training is just a couple bills. I have to pay myself just like my phone. Not that much in the internet and a my food. So only like they like 500 a month. So everything is working out like it's supposed to and like I said, I'm honored to be here today. And did you grow up with the presence of face, or was that something you found maybe afterwards? Believe in God, man, but I'm not saying like going to church and everything like that superficial guy, but I feel like everyone searches you guys. Like, where the temple of God, you know, everyone should develop their own relationship to God, you know, that's just how I feel. My relationship is going to be different than someone else's. You know, I'm not that stupid guys can go to church but develop develop my feelings. How much what you need to know and he'll provide, you know, as long as you put the work in and I'm not saying it's just going to happen. Work must be put in but man with that tight budget. What kind of diet do you maintain? It just depends. I eat good every day. I'm not going to lie. But if I'm kind of ready to just check in vegetables 2 gallons a day right now and fish just no pasta, no bread stuff. I'm going to run his clothes when out my bad. I'm just really locked in now for the light weight class is what round 150 or 55? Yeah. Yeah. Okay. Okay. I've been weighed 150 by school cuz I love bread. Then I love by Terrance and under a way too much stress lately. I went to the doctor this morning. Hey, thanks for working with us, on the schedule, to, by the way. I had to get this appointment in. Watch my health stuff, then they told me, I'm low for testosterone. For my age, I'm like shit. No wonder, I'm always depressed. So let's talk about the UFC debut because it was it was Stellar against up for Valla. A diamond s man that record. You know, some ground-and-pound it's done. What was your mindset for this? Huge opportunity going into the USC to you know, to be for Oxycontin octagon. It was a no-brainer for me. This is what I've been training for sale soon. As I got the call. I didn't care who it was. I would have signed the dotted line, you know, I was already training just for 7 days before I know him for Rose's games that come and I was ready to die for my dream and I know God was there seven days of creation the seven day at 7:00? This dude out. Goodnight better. Dave. You couldn't have been a better. Absolutely couple of Rapid questions real quick and then leave you with the final thoughts and words of inspiration. For, for those listening, sell fire at my key. I got one. I got one. So, we release episodes on Monday. This episode, correct me if I'm wrong, will be released Monday atFor Super Bowl. Yes. Terrance who's winning the Super Bowl and take the three points as well. Alright, Jason Who You by Terrence Mann, you got a hell of a cool story. That I hope gets written out or ends up on TV or the big screen. If you could pick someone to play you in a biopic, who would it be? What actor. Shoot. Anything because I feel like, if you got to look at look like meet us famous, and he can mail any, but he could do anything. He could do any performance. Jamie Foxx is black, an incredible. I want him to play me one more question, 42 Terrence, if you could have dinner with anybody in the entire world living or not, or who ever existed, who would it be? I would like to talk to Drake. I feel like or Daisy. I feel like those guys got great business mindset like to learn what it takes to stay making money, while you sitting down and try to be a great entrepreneur and how to make your money, make money. Alright. Well, we know your precious time. You got to get in there and get training man. And you know, hey, we're behind for the next fight. That we know when it is February 26th. It's going to be a tornado versus Islam. Not long before that. So we definitely appreciate you squeezing Us in that crazy schedule and sharing these encouraging words for people. But if you can leave anything for anyone struggling with their mental health substance, abuse addiction issues, you know, especially for men, that now, we're really trying to break that stigma around at men. It is okay to open up. It's okay to be moanable what, you know,Would you share? I want to say, I am. Don't be afraid to reach out, man, cuz you never know who's going out going through the same thing to you. You your testimony is your story. Could be that one story that gives gives my ex booster posed to be better. So, don't be afraid to share your story. It could be something someone needs to do, just to live on and keep living, you know, you never know. Like one person can make a difference like they say. So be that person T-Rex Terence McKenna, man. This is been a real pleasure brother and we appreciate your time and and again a continued success and let's get another W. All right, we're rooting for you bro, guys. Love brother, man. And I feed you guys for having all of me having me on your show McKinney. Thank you again for your time for coming on knocking, doors down, man. It's a real pleasure and we are looking forward to his next fight coming up shortly. That's right. Stoked for it. It's going to be awesome man. Money's on you Terrance money is on you, that is right. Well, we thank you guys for listening to the knocking, doors down podcast again, bringing voices to the addiction recovery and mental health illness community, and they spread the word. We're here to try to help people. So why share it with a friend or hit? Subscribe wherever you are listening to the podcast. And it's just that simple course, on Apple podcast, Google podcast Spotify. We are everywhere, you get Podcast. And if you're like my key and you want to see it, I'm a visual guy. Working. They go go to YouTube. That's right. Check it out on YouTube. The link is in our podcast description for the full video interview. Anything else on kamaiki Doors Down? We all need some inspiration and that's exactly what Knockin' Doors Down is all about. But Mikey lot of people don't know. The podcast was inspired by a book. That's right book by Carlos Mera. Check it out. Carlos Viera anally struggled with a cocaine addiction, but he writes about how he overcame that addiction, and what he did in the aftermath, including the Carlos Fierro Foundation, his, his foundation has three great programs, The Race To Be Drug Free race for autism, and raced in the stigma, and 100% of the proceeds of his autobiography. Knockin doorz down, goes to the Carlos Fierro Foundation to fund those programs helping people in the community. So if you want to purchase your copy of Carlos's book, benefiting the Carlos fear of foundation, go to Carlos Mera, foundation.org or click that link in the podcast description. This podcast contains the fuse in the pinion and their guests to the show. The content here should not be taken as medical advice. Content. Here is for informational purposes only. And because each person is sharing their unique perspective. Please consult your Healthcare professional for any medical questions, views and opinions expressed in the podcast in website or our own. And do not represent that of our places of work. While we make every effort to ensure that the information we are sharing is accurate. We welcome any comments suggestion, or correction of Errors, privacy is of the utmost importance to us for those wishing anonymity, people, places and scenarios mentioned. In the podcast, have been changed to protect confidentiality at the request of certain guests, this website or podcast should not be used in any legal capacity whatsoever, including, but not limited to establishing a standard of care in a legal sense, or as a basis for expert. Witness testimony. 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A NOTE FROM JASON: This is Human Nurture. I'm Jason brand, a psychotherapist in Berkeley, and the podcast covers the head-scratching question of how does a couples therapist learns to do that? A few episodes back, you met Ron and Chakahier. They're out of the Southern part of the United States and they've established separate domains inside their home. Ron's home-life happens inside the den while Chakahier's takes place in the bedroom. In that first interview, they described how two people, that desire connection and are just down the hallway from each other can struggle to come together without walking on eggshells and creating hurt feelings. So today, what you're going to hear is the first half of my follow-up interview with Ron and Chakahier. You get a real sense that between interviews they worked hard to find each other. and in this interview, you really can feel into the ebb and flow of them daring to be more vulnerable with their feelings, and then pulling back into fears and frustrations (totally a natural part of the process). One note: In the interview, I'm in my office in Berkeley and they're in a hotel room in Cincinnati. They are there for a funeral. You'll hear various things going on as they navigate family stuff- family business and family needs. so we make room for that and then come back to the work. I think that's all you need for today. Thank you for listening and away we go.
Jason Pollock, an entertainer known for his awkward form of standup comedy, has entertained audiences across the region and beyond. He cultivated his relationships with some of the industry's greatest performers when he was the manager of Rascal's Comedy Club in Cherry Hill, NJ. Jason has also performed all over New York City, including the clubs Carolines, Standup NY, and Dangerfield's. Jason's screen credits include Cinemax's The Knick, Impractical Jokers, and Played Bigfoot in Judah Friedlander's book How To Beat Up Anybody. You can watch it here: https://youtu.be/RS0IHu_tFocJason can also been seen weekly on his podcast “Hi! I'm Jason!” with Jason Pollock.
This was NOT the typical "Too many Podcasts!" interview, I'll admit. I usually don't end up discussing medical procedures when I'm getting poked and prodded in my, well, you'll hear about it...But Jason was such a fun guest, and very funny, too. Plus, I got to be a guest on his show a while back, too (see below for the link), which was also a lot of fun. But it's not all chat about uncomfortable procedures, I promise. Even though there are actual podcasts about colonoscopies! Do they ask probing questions? (See what I did there?) Jason has had an interesting career in the comedy world, which isn't as easy as you think. But he has survived, complete with pandemic piano lessons. So check out his You Tube show, and be prepared to laugh, and to be fascinated as well. Thanks for the cross promo, Jason! Jason's info:Twitter @jasonpollock2; Instagram : @superjpo71 Jason's faves: The Podguys, Let's Read, Mr. Nightmare. New episodes air on live video streaming platforms Wednesday nights at 8:00 PM EDT. Sherpa Suggestions (Comedy Podcasts): The Colon health Podcast (not comedy) Surviving Healthcare (not comedy) Amateur Colonoscopy(not comedy) Hi, I'm Jason The Sarah Silverman Show The Patdown with Miss Pat 2 Bears, 1 Cave withTom Segura & Bert Kreischer The Comedy Cellar-Live at the Table Ku and the Gang Fitzdog Radio The Tom Green Podcast The History of Stand-UP Comedy Here's the link to my appearance on Jason's show: https://www.youtube.com/watch?v=7AxwlJpXJj0 Next week, we go back to The Sherpa Screening Room to talk to multi-talented Darren Dowler. Another fun one! You can hear this podcast on the Helium Radio Network Fridays at 8:30 AM EDT, on Channel 1, Life Improvement Radio. Follow the show on Twitter, Facebook, Instagram, and TikTok at @Sherpalution, and check out my website, sherpalution.com , for older episodes, Sherpa Sheets, and Spotify playlists. You'll also find the link to "The Tee Sherpa Shop". Podcast merchandise!! Email me at jimthepodcastsherpa@gmail.com. #VivaLaSherpalution! Publicist Extraordinaire: Steven Joiner Music Credits/Voiceovers: Bruce Goldberg ( aka Mr. Bruce) Other Voices: The Sherpalu Studio Players If you'd like to support the show with a donation, (You know, like with money?) feel free to click here. No pressure. I'll just hold my breath the entire next episode if you don't. But seriously, the free option is to leave a nice review on my website or Apple Podcasts. Thanks for listening! You can subscribe and listen to this show on vurbl.com , sherpalution.com . or any podcast app, like Goodpods, or website listed on sherpalution.com. --- Send in a voice message: https://anchor.fm/jim-the-podcast-sherpa/message
In the short time I've gotten to know this lady, she has become one of my favorite people. And what, you might ask, does that accomplish? A major discount on restraining orders, of course! Between the fun we had with our first interview, to helping me with a powerful, heart-warming interview with David Ogman a while back, to texting me her bikini model pictures ( She really didn't do that.I'm just wondering who reads my show notes.) She is truly a force to be reckoned with. We probably spoke about 40 minutes before and after the interview. I'm lucky she doesn't bill my insurance. But we get caught up, in this conversation, and she's back in a big way. With not just the return of "Neurotic Nourishment" , but the new "Crimes of Long Island Podcast". We almost got to meet in person when her book (with previous guest Selene Castrovilla) "10 Steps to Finding Happy" was released, but it got interrupted by a pesky pandemic. I'm sure there's an in-person meeting in our prospective futures. And I';ll promise to stay 100 feet away. Now if you'll excuse me, I have some texts to check. Um, I mean bills to pay. Lindsay's info: Podcasts: Neurotc Nourishment, Crimes of Long Island Podcast Instagra,: @PsychShrinkMom, email: ellekay@aol.com Lindsay's faves:Strictly Stalking, Obsessed with True Crime with Jillian & Patrick, Malcolm Gladwell's Real History, Crimes of Long Island Podcast, True Crime Obsessed, Disappeared, Voices for Justice, Real Fit: Welcome to Fit List, Unraveled: Long Island Serial Killer Podcast. Sherpa Suggestions (True Crime Podcasts): Crimes of Long Island Podcast Ivy League Murders(previous guest) Morning Cup of Murder (Previous guests) My Favorite Murder Something Was Wrong Death of a Starlet To Catch and Kill with Ronan Farrow True Crime and Cocktails True Crime Junkie Anatomy of Murder The Dating Game Killer Next week, I'll be talking to comedian Jason Pollock of the "Hi, I'm Jason" podcast. Comedy ensues! (Well, I can still hope, can't I?) You can hear this podcast on the Helium Radio Network Fridays at 8:30 AM EDT, on Channel 1, Life Improvement Radio. Follow the show on Twitter, Facebook, Instagram, and TikTok at @Sherpalution, and check out my website, sherpalution.com , for older episodes, Sherpa Sheets, and Spotify playlists. You'll also find the link to "The Tee Sherpa Shop". Podcast merchandise!! Email me at jimthepodcastsherpa@gmail.com. #VivaLaSherpalution! Publicist Extraordinaire: Steven Joiner Music Credits/Voiceovers: Bruce Goldberg ( aka Mr. Bruce) Other Voices: The Sherpalu Studio Players If you'd like to support the show with a donation, (You know, like with money?) feel free to click here. No pressure. I'll just hold my breath the entire next episode if you don't. But seriously, the free option is to leave a nice review on my website, Apple Podcasts, stitcher.com, or IHeartRadio.com. Thanks for listening! You can subscribe and listen to this show on vurbl.com , sherpalution.com . or any podcast app, like Goodpods, or website listed on sherpalution.com. --- Send in a voice message: https://anchor.fm/jim-the-podcast-sherpa/message
759- Hi. I'm Jason. Unfluencer. I'm everything opposite of what today's influencer is. I'm a middle aged, married, bald father of two. Are you really going to follow me on Instagram? Probably not. But that being said my day job is helping businesses use social media in ways that actually grow their business and doing talks that help them do the same. Say hi or learn more below. ________ Need help with your business? Marketing, Podcast Mentorship or Content Creation? Stop by and check us out. Go to www.BusinessBros.biz to be a guest on the show or to find out more on how we can help you! --- Support this podcast: https://anchor.fm/businessbrospod/support
Try to send your welcome emails on behalf of coworkers who live in the same shoes as your target users. If you're in B2B, chances are you're using your own product, at least a coworker is. Let them write the welcome email for new users. This is especially powerful when you serve many different verticals. Example: if you sell to marketers and sales. Ask all new users to identify with sales/marketing in the signup process. Send the welcome email to marketers from a marketer at your company who showcases how they use the product for marketing use cases. Send the welcome email to sales reps from someone on your sales team who showcases how they use the product for sales use cases. JT: Okay Phil, you showed me a screenshot of this question you answered in a Slack community. PG: Yeah shoutout to Elite Marketers and Founders Slack community that was started by Joel Musambi and Tomas Kolafa, two Ottawa-Toronto marketers. JT: So the question was about building email onboarding flows for b2b products and any great resources or things that have worked well. I know that during our time together at Klipfolio we experimented a lot with emails but in your past you've done a bit of freelancing and moonlighting in email onboarding land.What's this magic welcome email that works extremely well?PG: So I want to preface this by saying that this really only works if your product sells to different segments of users. And this is usually the case right?If you only sell to marketers for example, there might still be segments in the decision makers, so you could talk to the marketing manager who'll be using the product, you might talk to the marketing ops person who needs to integrate new tools and you might need sign off from the Director who's the decision maker. JT: yeah we could do a full episode on segmentation, maybe we should. Okay so let's actually use an example here, let's go with a popular name and let's pick a tool that tons of verticals can use, lots of use cases. PG: Yeah let's go with Basecamp. Project management tools. There's so many of them. In part because everyone can use a project management or todo list type of tool.Basecamp sells to a bunch of different roles. Marketers, sales, product teams, finance, you name it, there's a use case for it. JT: So I'm on their site now, when you start a trial, there's a few questions they ask you up front, did you go through this already?PG: haha yeah I did a bit of prep for this.When you start a trial of Basecamp they ask you for name and email, then company name and job title/role. They then ask if your company has these departments/anyone that works in these roles, they list sales, rnd, marketers, finance and managers. Then they even ask for a use case, if you're working on any of these projects, site build, event, new product launch or rebrand. JT: That's actually quite a lot of info to ask upfront. I'm okay with it if companies are doing something with that info though.So you finished creating an account, Welcome emails come in about 5 mins later. Are you happy? PG: I'm actually really sad haha. Basecamp is a tiny team so email segmentation and onboarding is probably super low on their list. I remember when they hired a head of marketing their job posting said something like “this job isn't about email nurturing, though very important, the scope of this role is much broader”. And that makes a ton of sense. Small team, you gotta prioritize. JT: So the welcome email wasn't segmented?PG: Sent from support@ and there's no segmentation content in there despite knowing my role and my use case. They are probably using that data to inform other decisions, but I didn't get any segmented content that could've boosted engagement.JT: Okay, let's say I'm Jason or Andy at Basecamp and we hire you to upgrade our email onboarding and you need to impress the shit out of these guys. What does the welcome email look like?PG: Yeah so let's go back to some of the questions Basecamp asks users in the signup process.By asking for job title, they could lookup specific words and put me in a role bucket. Something really cool that they do in the onboarding is ask what departments you have setup and to invite someone from that team. In this case Basecamp knows if someone is from rnd or finance. JT: So user signs up, you know they fit into 1 of 5 role buckets: Marketing Sales Rnd Finance managers PG: So then next step is nominating 1 person in your company for each of those role buckets. And you help them write the welcome email from their perspective and share how they use the product.So the welcome email to marketers comes from Andy, their head of marketing, he shows Basecamp in action for a product launch he completed recently and walks through his daily process for running marketing through basecamp.Rnd email comes in from DHH, their famous CTO. He probably reminds you that he created ruby on rails in the welcome email haha but he's probably able to craft something totally different for a technical user compared to a marketer in Andy's email. So maybe in that email DHH talks about Basecamp 3's API improvements or how they break up user stories into subcomponents and sub tasks. The manager email comes from Jason their CEO and he walks other managers and team leaders through the Small Council team setup they use internally or maybe the campfire sections and how to keep the team in touch and highly collaborative. JT: love it. What you're doing is creating instant connection with empathy in your welcome email. It's written in language you're familiar with and the use cases shown are super familiar with your world. PG: Yeah so haven't done this in a bunch of places there, it doesn't always work, especially if you serve a very niche audience. But usually in B2B someone in your company resembles your target user.I find it super fun to work for a B2B company that sells to marketers or marketing ops. So I'm someone on the team but I'm also very close to the customer's worlds, I live in similar pain points every day.--Intro music by Wowa via Unminus
Devotional WildLife Bible Plan Day 1: Start Really Living "In John 10:10, Jesus made life sound pretty simple. There's an enemy who steals, kills, and destroys—and then there's Jesus who came to give us life, and life to the full. When's the last time you were like, “Man, I am just living to the full right now!” More likely you've said, “Life is full,” but you meant it a little differently. Maybe you're stressed, unsure of where your career is going, addicted, or feeling distant from God and the people you love. What's the difference between the life Jesus said He came to give and the life so many of us live? That's a good question. So, we gathered a bunch of guys, like you, to figure out how to start really living. I'm Jason, one of those guys, and I'm addicted to what we'll call the “performance treadmill.” As a kid, I watched a well-meaning doctor use a chart to show my mom I was morbidly obese. I had a big vocabulary for a kid. To me, those words meant not only did I not measure up to the norm, but I was also sick and twisted. Ouch. These are the kinds of moments that can easily begin to steal, kill, and destroy. For the next couple of decades, I spent too much energy trying to convince God and everyone else that I measured up. “Just Jason” wasn't enough. I decided I had to be the best at everything else. You relate? Trying to compensate by being the best-ever at college, marriage, parenting, career, or whatever is kind of like trying to fill a valley with dollar-store squirt gun. It's not really living. So how do we start really living? Though we walk through the valley of the shadow of death, though pain opens up holes in our lives, God is with us. In our weakness, He is strong. God's presence can fill and heal our valleys so we don't have to." “The thief comes only to steal and kill and destroy. I came that they may have life and have it abundantly.” - John 10:10 “And he said unto me, My grace is sufficient for thee: for my strength is made perfect in weakness. Most gladly therefore will I rather glory in my infirmities, that the power of Christ may rest upon me. Therefore I take pleasure in infirmities, in reproaches, in necessities, in persecutions, in distresses for Christ's sake: for when I am weak, then am I strong.” - 2 Corinthians 12:9-10 “For by grace are ye saved through faith; and that not of yourselves: it is the gift of God: Not of works, lest any man should boast.” - Ephesians 2:8-9 Watch today's video here: https://youtu.be/BpajInFqcQA Article: “Excellence and Perfectionism” by Don Martin : https://medium.com/@BroMartin/excellence-and-perfectionism-848a98dcfbf5 #Devotional #WildLife #StartReallyLiving #PurposePrinciplesPassion #SupportMVC --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/bromartin/message Support this podcast: https://anchor.fm/bromartin/support
Thorn Mooney is not only the author of the fabulous "Traditional Wicca: A Seeker's Guide," she's also one of the most popular Witches on YouTube! And that's only the start of just how fabulous Thorn Mooney is. I'm Jason, this is my show and I write these things, and yeah, I tend to have my friends and/or people I know pretty well on with regularity, but Thorn is absolutely one of my favorite people ever! She's also the person I go to when I have a question about something Wicca related. She's also the person I go to when I need to vent about something. In other words, listening to Thorn and I chat is always lots of fun!
https://youtu.be/XQ_qpwRxeIg In this episode, we discuss financial planning mistakes made by actors. We are looking at financial issues for people who have inconsistent high income. We discuss major issues and mistakes that are commonly made. Here is the transcript for this episode: We're gonna talk aboutActors high-income earners with erratic earningsThis could apply to athletes other performers and everyone's gonna have an individual situationBut we just wanted to talk about some general issues and the the issues were looking at is high earnersNot consistent earnings, maybe a lot of travelTarget of potential lawsuitsrelationship issuesSo how do they protect themselves what are some things that they could do or what are some with some advice?Yeah, definitely and I'm Jason found this is Bill Holliday and we're both financial planners and financial advisorsso we're just gonna give our kind of experience perspective on some of these things andMaybe some advice on you know how to deal with those issuesIf you are an actor or athlete musician something along those lines, so yeahit should be a fun one and everyone's gonna have an individual situation, but justgeneral guidelines, rightso ya touched on it already high income so, you know, that's something we'reObviously high net worth individuals or high-income individuals have got to look at a variety of different things like taxesPlaying for the future making sure that you know, when that income stops, they've got something coming in down the roadSo yeah kind of a variety of things all tied into being being a high earner. Yeah for sureSo I guess one thing isHaving a plan so everyone's career is going to be different. Maybe it's predictable what your future earnings areFor a lot of people it's not going to be predictableSo don't necessarily spend based on current earnings. If suddenly you came into a good situation greatIt may not last or it may be that it's a pretty definedshorter career with this higher earnings so spendWith a long term in mind in a big issue with this is just don't commit to big paymentsSo mortgage and car the first things that come to mind if you're committing to a 30Year mortgage on high payments based on your current earnings that could be a situation or a problem inFuture years and financially hurt your your overall financial situationAbsolutely. See that where somebody, you know, all of a sudden they start earningYou know a hundred times more than they were earning before and so what do they do?They're buying a house – buying a carThey're buying multiple cars buying one for their mom their dadyou know trying to take care of everybody thinking that that's never gonna end and you gotta have a plan in place becauseat some point it probably will so and then just kind of the fact thatIn those types of situations income is usually erratic you might have one year where it's you knowTen times what it was the previous year and then back down back upSo, you knowyou really don't know what the trajectory of that career is going to be like so kind of having plans in place toTo help stabilize that as far as the spending goesyeah, and even with housing I was thinking one piece is committing to that mortgage, but it's alsolawn maintenance pool maintenance HOA feesUtilities on a large house. It's if you're not sure what your earnings are in five yearsYou don't want to commit to too much of an expense there. That's the autos and andTransportation and housing are your big expenses? So just be careful on those fronts. YeahSomething else is traveling a lot soIt's kind of counterintuitiveBut usually the more you travel the higher your housing costs are going to be because you're gonna have to have somebodyMaintaining that property when you're not there so, you know, it might be hiring out, you know property managerYou know might be having more staff there just to make sure everything's running when you're not home securityYou're talking about a large property. Yeah,
I'm Jason Mudd and I'm the creator of this podcast channel. You may have noticed the name change recently to 'The Serendipitous Channel'. You may have wondered what this means and why it happened. Long story short- I believe that my life has been run, for the better, by serendipity for the last few years. Serendipity has played a major role in my life and it can play a major role in your life too. I'm kicking off my regular show, 'On Mudd's Mind', with a little due diligence to explain some things first. I hope you subscribe and follow along with this show as well as the other great shows we get to share. Follow me on the socials by searching @SocialMudd and check out @YesLouisville while you're at it. I appreciate the support so much! Thanks again and I hope this sheds some light on what I do, who I am, and why I'm so passionate about it!
Thank you for reading this article, which comes to you originally from Personal Profitability.Jason Vitug started with a traditional career path in Silicon Valley, but walked away from it all to found Phroogal, a website dedicated to answering people's questions about financial literacy. His projects have grown to include an annual Financial Literacy Road Trip and a brand new book. Find out more in this week's episode of […] The post PPP035: I'm Jason Vitug and I Went on a Financial Literacy Road Trip appeared first on Personal Profitability.