Podcasts about she runs it

In today's episode, Lisa Bull, Partner and CMO at Yobo Spirit House, shares her career journey and discusses the power of networking and following your own path to success. Tune in to hear more about Lisa's full-circle journey.Bio: Lisa Bull, an award winning marketing executive, crafts insight-driven strategies for Fortune 500 brands targeting B2C and B2B audiences. With expertise in developing content that connects with consumers across linear, influencer, digital, experiential, branded programming, and shopper marketing—she drives brand engagement across various points of the purchase funnel. Lisa's extensive career spans brand management, consumer products, membership retention and engagement, retail marketing and sales, and consumer marketing roles at renowned entertainment companies like Paramount Global, Classic Media, (RED), and the Tyra Banks Company. Beyond her professional sphere, she actively supports women and emerging diverse executives, collaborating with organizations like She Runs It, FutureNow Media, Chief, Asians in Advertising, Asian American Collective, and GenHERation.

Michelle Harmon-Madsen, Chief Marketing Officer (CMO) at SponsorUnited, capitalizes on her extensive 25+ years of experience in marketing and business transformation. This episode underscores her positive methodology and explores her career pivots, shedding light on her challenges and the strategic application of her prior skills for sustained growth and relevance. We also discuss:The art of storytelling for impactful communicationStrategies for creating and maintaining momentum in one's careerEffective networking techniques and the value of informational interviewsCriteria for evaluating potential candidatesWhy she uses the "margarita test" to foster authentic networking connectionsShow GuestMichelle Harmon-Madsen, CMO at SponsorUnited, leverages 25+ years of experience in marketing and business transformation. Her role encompasses brand marketing, content, demand generation, research, and PR, underpinning brand growth. Previously, as CMO at AccuWeather and in senior roles at ShopperX Lab, FreshDirect, and 19 Entertainment (responsible for American Idol and So You Think You Can Dance sponsorships), Michelle has excelled in fostering customer-centric businesses and new revenue streams. Her passion for advancing women's leadership in marketing, media, and tech is evident in her role as co-chair of the Executive Achievement Committee at She Runs It. Michelle is a proud alumna of Pennsylvania State University, actively contributing to alumni organizations, and she resides in New York, NY, with her husband and daughter. Follow her on LinkedInMentioned on the ShowSection SchoolLinkedIn Learning Support the showJill Griffin is committed to improving workplace life through leadership guidance, well-being, and impactful strategies. Her executive coaching, workshop facilitation, and innovation have driven multi-million-dollar revenues for top agencies, startups, and renowned brands. Her strategic acumen and perceptive insights contribute to individual and organizational success. Collaborating with individuals, teams, and organizations, Jill fosters high-performance cultures and facilitates growth for leaders. Visit JillGriffinCoaching.com for more details on: Book a 1:1 Career Strategy and Executive Coaching HERE Gallup CliftonStrengths Corporate Workshops to build a strengths-based culture Team Dynamics training to increase retention, communication, goal setting, and effective decision-making Keynote Speaking Grab a personal Resume Refresh with Jill Griffin HERE Follow @jillGriffinOffical on Instagram for daily inspiration Connect with and follow Jill on LinkedIn

Sharon Harris is the CMO for Ascential Digital Commerce. Ascential Digital Commerce is pioneering how brands win in digital commerce. Supporting global brands including P&G, Haleon, 3M, Logitech, and Mattel, our expertise helps clients make better decisions in real-time. Ascential is marketplace agnostic and applying global insights to drive outcomes across Amazon, Walmart, Instacart, Mercado Libre, Alibaba, and others by optimizing and accelerating brands and manufacturers digital commerce performance.  Sharon leads the marketing efforts to position the brand and accelerate its growth as a global digital commerce platform. Her extensive experience in growing brands and disrupting categories by leading teams and pioneering advertising innovation helps to accelerate the company's global expansion and position it as a leader in the market.  Sharon serves as an Operating Board of She Runs It, formerly Advertising Women of New York, a century + old organization with roots and origins in membership and service to a community united in its intention to see more women as leaders. She is also the Vice Chair of IGNITE National, a nonpartisan organization that encourages young women to actively engage in the political process. Sharon is a founding member of the Black Executive CMO Alliance (BECA). BECA provides an intimate, trusted, safe space for Black marketing C-Suite executives to share, learn, elevate, and pay it forward to create opportunity, access, and equality for Black marketing leaders.

Follow us on Insta   What we cover: ✔️ Silicon Valley Bank update and needed regulations around liquidity and reporting bond losses. ✔️ Celebrities taking Ozempic are all showing up 25 lbs. lighter. Is this just the new Fen Phen? ✔️ Let's find the correlation between beauty trends, interest rates and employment.  ✔️ Lizzie speaks at the She Runs It, a Badass Bosses Panel. Here's what makes a great mentorship event. ✔️ Millennials are under an avalanche of stress to climb the ladder, run a killer side hustle, stay fit and start a family.    Links: The New Yorker article on Ozempic   

Our guest this week is Ivonne Kinser, VP of Marketing & Innovation for Avocados from Mexico, the innovative marketing organization that has delivered some truly remarkable results. In our fourth episode recorded live at last month's GroceryShop event in Las Vegas, we get the inside story of how AFM went from start-up to advertising on the Super Bowl. We then dig into the details of how Ivonne and her team have elevated what could be seen as a commodity product to a highly in demand, powerful consumer brand. We also get Ivonne's perspective on how consumer and technology trends are intertwining, what it means to be channel agnostic, and how "learning agility" is key to career success. But first we share our hot-takes on the past week in retail news, including what a tight labor market portends for interest rates and inflation, why the holidays seem to come earlier and earlier every year, and what to make of Prat Vemana joining Target as their new Chief Digital & Product Officer. We also discuss Poshmark going from from Wobbly Unicorn to Prized Possession, yet more layoffs at Peloton, and how Allbirds continues to take the D out of DTC. We wrap up with REI's decision to opt out of Black Friday and a trifecta of news from a little outfit called Amazon.About IvonneIvonne is the Vice President of Marketing and Innovation for Avocados From Mexico. Her chief responsibility is to lead a high-performance team and the innovation agenda that put Avocados From Mexico on the Fast Company 2021 list of “Most Innovative Companies in the World,” and top in the branding category. In 2022 Ivonne became the first Latina to be awarded with the American Marketing Association's highest honor bestowed upon a deserving recipe, the Lifetime Achievement Award.She has also been included in the list of “100 Most Influential Latinas in the U.S.” for two consecutive years, in 2021 and in 2022. In 2018, she became one of the five women honored with the Changing the Game Award in the Brainwave category, an award given by the prestigious She Runs It organization which recognizes women within the marketing industry who are true catalysts of innovation by fearlessly making bold moves and reinventing the rules of marketing to transform their brands and their organizations.The previous year, the American Advertising Federation had included her in the list of “20 Women to Watch in Dallas Advertising” and awarded her the Shining Star Award, which recognizes women in the Dallas advertising industry who are breaking glass ceilings.Over the span of more than 20 years in marketing, Ivonne has played leadership roles in multiple corporations representing multibillion brands, as well as in top advertising agencies such as Lintas, McCann Erickson Worldwide, and The Richards Group, working with well-known brands in almost every category. In 2014, she joined Avocados From Mexico as the Head of Digital Marketing, and in seven years she built the organization's digital practice which became one of the most successful digital groups in terms of performance and innovation. Under her leadership, AFM's digital work won dozens of accolades and recognitions, including the only brand to be among the top two position on Merkle's list of “Best Digital Super Bowl Campaigns” for five consecutive years, from 2016 through 2020; an ANA REGGIE Award in 2020 for Disrupted Use of Digital Technology; and a Gold (Sol De Oro) for AFM's 2017 Super Bowl digital campaign in the category of Real-Time Content at the FIAP competition in Buenos Aires. This festival is recognized in the Latin American region as one of the two most important festivals, together with Cannes. She has addressed hundreds of keynotes — across the nation and internationally — about Avocados From Mexico's digital marketing successes, and she is a regular guest speaker at the IPADE, the top business school in Mexico.Innovation, disruptive creativity, and a nontraditional approach to marketing are the hallmarks of Ivonne's work. About UsSteve Dennis is an advisor, keynote speaker and author on strategic growth and business innovation. You can learn more about Steve on his       website.    The expanded and revised edition of his bestselling book  Remarkable Retail: How To Win & Keep Customers in the Age of Disruption is now available at  Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a      Forbes senior contributor and on       Twitter and       LinkedIn. You can also check out his speaker "sizzle" reel      here.Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada's top retail industry podcast,       The Voice of Retail, plus  Global E-Commerce Tech Talks  ,      The Food Professor  with Dr. Sylvain Charlebois and now in its second season, Conversations with CommerceNext!  You can learn more about Michael   here  or on     LinkedIn. Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue,  his YouTube BBQ cooking channel!

Is it time to be more thoughtful about finding great mentors in your career? It's not always an easy process, but it makes a big difference in accelerating your career and getting promoted. Having great mentors can also help you deal with complex leadership problems and improve your work-life balance. I hosted CEO of Wunderman Thompson, North America, Audrey Melofchik, on today's show and she shares a powerful strategy to help you find a great mentor. Wunderman Thompson is a New York based marketing agency, 20,000 strong in 90 markets across the world. Audrey has more than two decades of experience building successful brands, She is known for prioritizing creative excellence, fostering strong client relationships, and promoting a strong culture. She's also served as president of DDB and Velocity and worked with clients like Johnson and Johnson, Kroger, Afllac, Uber, Hewlett Packard, and Merck. As an industry advocate, she is also deeply involved in mentoring and growing the next generation of diverse leaders through her involvement in the All Stars Project and She Runs It, and was even named by She Runs It as 2020 Working Mother of the Year. LinkedIn Profile: https://www.linkedin.com/in/audrey-melofchik-bretherick-6527ab/ Company Link: https://www.wundermanthompson.com/ What You'll Discover in this Episode: What it's like winning “Working Mother of the Year” as CEO during a Pandemic. The organization that was founded in 1912 to highlight women leadership in advertising. Why it's not like MadMen anymore! What to ask yourself first when you're considering staying in or leaving a job. The secret sauce behind Wonderman Thompson's success. How to identify great mentors and sponsors. They one trait she'd instill in every employee… GRIT. The most important presentation skill… that most leaders overlook. ----- Connect with the Host, #1 bestselling author Ben Fanning https://www.benfanning.com/speaker/ (Speaking and Training enquiries) https://my.captivate.fm/followbenonyoutube.com (Subscribe to my Youtube channel) https://www.linkedin.com/in/benfanning/ (LinkedIn) https://www.instagram.com/benfanning1/ (Instagram) https://twitter.com/BenFanning1 (Twitter)

Unlikely Partnerships About our Guest:  Jeff Marshall - Chief Diversity Officer, Head of Diversity, Equity and Belonging at UM Worldwide. A 21-year advertising and marketing veteran, Jeff Marshall leads Universal McCann Worldwide's diversity efforts as the Chief Diversity Officer, Head of Diversity, Equity & Belonging. In this role, he develops and leads the agency's diversity strategy, directs a 90+ person Council, and acts as the accountability partner to agency leaders as they push towards the future. Prior to assuming the mantel on all things diversity, Marshall was a VP, Group Partner overseeing the water, teas and coffees portfolio on Coca-Cola for UM. In previous agency stints, Jeff has provided advertising expertise for a host of brands ranging from Anheuser-Busch to Las Vegas Hilton Hotel/Casino to Blue Cross/Blue Shield of America. Jeff currently sits on the Board of Trustees for Delaware Valley University, the 4A's Diversity Steering Committee, She Runs It's DEI Advisory Council, as well as the Marketing Council of the African-American Museum of Philadelphia. He has been an Adjunct Professor at Temple University's School of Media & Communications; has been certified as an NBPA Player Agent; owned a small commercial cleaning business; and moonlights as a motivational speaker. Jeff holds a Bachelor's Degree from Delaware Valley University, as well as a Juris Doctorate from Temple University's Beasley School of Law.   Connect with Jeff:  https://www.linkedin.com/in/jeffmarshalljd/    Additional Info about Breaking Media  

Today I'm talking to Nancy Hill, the former President and CEO of the 4A's and current Agency Sherpa. Nancy has been named one of Advertising Age's 100 Most Influential Women in Advertising History. She has also been recognized by She Runs It, the 3% Conference, the Arthritis Foundation and Girl Scouts of America for championing and giving back to other women. How can you not relish in the opportunity to sit and learn from a legend? Today, we all get that privilege. Here's my recent talk with Nancy Hill.

Jon and Jeff talk with CEO Erin Person of ConnectEO Network. Her company uses algorithms similar to a dating app to match entrepreneurs to helpful business connections and resources. Erin Person graduated from Southwestern Law School in Los Angeles, CA. She has worked for some of the most influential companies including Red Bull, BET Network, Starcom, DirecTV and Fox Television Networks where she drafted and negotiated major athlete endorsement deals, production agreements and advertising agreements. She is the founder of ConnectEO Network, a digital network providing entrepreneurs with a collaborative community and the tools they need to build, grow and sustain their businesses. Erin is deeply involved in her community and has worked with Defy Ventures and PERC to coach soon to be released incarcerated citizens on starting their business. She is also a Ladies of Virtue mentor, an organization based in Chicago, IL where she helps girls, ages 9 to 18, prepare for college and become change agents in their communities. Additionally, she is the co-chair and member of She Runs It, an organization designed to promote the advancement of women in leadership in the advertising industry.   Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Jeff Gunsberg:Website: https://title-connect.com/ Facebook: https://www.facebook.com/titleconnect Twitter: https://www.twitter.com/titledoctor YouTube: https://www.youtube.com/   Connect with Erin Person: Website: https://connecteonetwork.com/ Facebook: https://www.facebook.com/connecteonetwork Twitter: https://twitter.com/ConnectEONetwo1 Instagram: https://www.instagram.com/connecteonetwork

In this episode, our guest is Sara Baiyu Porritt, the Chief Diversity & Inclusion Officer at Omnicom Media Group, who is responsible for putting rigor behind the shared Omnicom mission of attaining equal representation, development, support, and retention of all underrepresented groups. Sara takes on this role following four years with OMD USA, where she held the dual titles of Diversity & Inclusion Lead and Senior Director of Integrated Media Planning for Clorox and Pepsi. Expanding her advocacy beyond the walls of OMG, Sara is on the board of the 4A's Foundation supporting diversity, equity and inclusion in the industry; and is a mentor for She Runs It, supporting career development for women in advertising. A frequent panelist at industry events and partner conferences, she has been a highly effective ambassador for OMD & OMG's D&I efforts. A graduate of Princeton University, Sara earned certification in D&I from Cornell. As an R&B vocalist and yogi, Sara is a soulful songstress and strong supporter of body positivity and self-love. She has been shattering stereotypes since the age of 17 when she co-launched a record label with a Grammy winning music producer. In her spare time, Sara is dedicated to capturing and sharing stories of those who have also traversed the road not taken, and is the host and creator of Hear Us Roar⁠—a podcast featuring inspired conversations with fearless Asian women about how ideas and passions can ignite transformative journeys. Baiyu on Spotify: https://open.spotify.com/artist/21YEW0SjFlwskUQvBBF3Jk Hear Us Roar Podcast: https://saraporritt.com/hurpodcast The Four Agreements Book: https://www.amazon.com/Four-Agreements-Practical-Personal-Freedom/dp/1878424319 _____ E-mail Us: asiansinadvertising@gmail.com Shop: asiansinadvertising.com/shop Learn More: asiansinadvertising.com --- Support this podcast: https://anchor.fm/asiansinadvertising/support

Mita Mallick is the head of inclusion, equity, and impact at Carta, and has previously served in cross-cultural marketing roles, such as the Head of Diversity and Cross Cultural Marketing at Unilever and worked on projects like the Vaseline Healing project. She has been named Working Mother of the Year by She Runs It, as well as being listed as one of the 50 People Under 40 who are shaking up beauty. In our conversation, we talk about the importance of diversity within an organization from end-to-end, meaning, all aspects of the business. I was also personally excited to share with her how much I loved a recent article she wrote, “I don't want to be a super mom. I just want to be a mom” and the expectations our society has on mothers and motherhood. To learn more and connect with Mita, you can find her on Linked In. Topics In This Episode The impact of people seeing themselves reflected in marketing Her motivation behind her work in marketing Opportunities for growth within the United States Unseen areas for better DEI within companies You can say you stand for values - are you ready to stand up for them when it matters? ConnectLinkedIn: https://www.linkedin.com/in/mita-mallick-2b165822 Instagram: https://www.instagram.com/mita_mallick13/ Article: https://www.mother.ly/life/pressure-to-be-super-mom Recent Conversations We’ve Enjoyed Diversity and Listening: The new standard for an inclusive workspace Preventing an “Us vs Them” workspace through inclusion Learn more about your ad choices. Visit megaphone.fm/adchoices

Mordecai is an award-winning Innovation leader, pioneering lauded work across technology, product, and culture for the world's top brands including Hyundai whom she created and ran Innocean's Innovation & Partnerships group. Her work at Hyundai includes a ground-breaking suite of AR-driven tech for Hyundai in partnership with Live Nation, and the launches of Future Of Mobility efforts with Hyundai's Robo-Taxi and Mocean Labs Car Sharing venture. Prior to Innocean, Mordecai ran innovation at OMD's Ignition Factory for clients Apple, CBS, Warner Bros., Hilton, Experian, and through her consultancy, Mordecai Inc., she created award-winning work for clients including Pepsi, ASOS, Reddit, British Fashion Council, MTV, and Soho House globally. Mordecai is an industry activist and a globally-recognized innovation leader. She attributes her industry-leading work to her pedigree as an activist, and culture moving approach. She is focused on solving systemic bias and promoting diversity and pay parity. A frequent speaker on innovation across technology, culture, and new ideas, she recently spoke at DMEXCO 2020, CES 2020, The Female Quotient Lounge, and at The Drum panel on SEO & Keyword Biases. She is an advisor at IV.AI and on the US board for non-profit organization Skateistan. She is a strategic partner to Lonely Whale and a founding member of Bluestockings Bookstore. Mordecai served as a mentor at Fast Company's 2020 Innovation Festival and supports teams participating in Cannes Young Lions and the 4A's. Previous positions in the industry include the advisory board of LACMA's Art + Technology Lab, and serving as Director of Innocean's INNfluence group supporting women in advertising and media. She was recently named 2020 She Runs It (formerly Advertising Women of New York) Global Change Maker, VentureFuel Visionary for 2019, and 2019 Internationalist Agency Innovator of the Year. --- Send in a voice message: https://anchor.fm/thinkfuture/message Support this podcast: https://anchor.fm/thinkfuture/support

We spoke to Lynn Branigan, President and CEO of She Runs It about the importance of networking, mentorship and professional development.

We continue our Around the World in 20 Years journey with Carol Watson, the Chief Inclusion Officer at global communications agency BCW. Previously, worked at Carol Diversity Best Practices and Working Mother Media, where she was at the time a Senior Director of Global Advisory and Consulting. There she was responsible for advising and consulting 200+ mid- to large-sized organizational leaders at all levels on how to best leverage proven and innovative diversity initiatives and sustainable culture change strategies. Carol also co-founded the marketing and media industry initiative Inclusive100 with She Runs It, which brings together the advertising, media and marketing ecosystem to benchmark workforce, workplace and inclusive culture progress and share best practices with 30+ marketing organizations participating quarterly. Carol Watson has a deep understanding of the business approach to embedding inclusion and the metrics-driven practices of building and nurturing a truly inclusive organization. We talk quite a bit about this in our conversation, how DEI is both an art and science and how in this innovative DEI landscape, having a baseline understanding of the art and science is still critical. FULL SHOW NOTES & TRANSCRIPT: https://languageandculture.com/around-the-world-in-the-world-in-20-years-with-carol-watson-bcw/ GUEST INFO: Put LinkedIn here, or company website. RESOURCES: https://www.linkedin.com/in/carolawatson/ LCW LINKEDIN: https://www.linkedin.com/company/language-&-culture-worldwide/ LCW FACEBOOK: https://www.facebook.com/LanguageAndCultureWorldwide

Lizbeth shares the genesis of the name of her company and Jason relates it to two of his favorite movies, she shares her morning routine which has changed her life and they talk about the power of courage in the face of any adversity."Courage is not the absence of fear. Courage is doing it anyways despite of the fear."Lizbeth is a co-founder and producer at Tiny Milkshake, a 3D animation, and creative content studio, where she leads the company’s operations, marketing, and production efforts with brains, brawn, and heart. She and her husband launched the company in 2017 to focus on creating bite-sized animated stories for social media that delight audiences and build brands.Her award-winning studio has worked with a wide range of clients such as Talkspace, Perdue, Lego, Novartis, Hershey, and Hewlett Packard. In April 2020, she launched a Women in Content virtual meetup where over 300 women signed up to join. There, she offers a space where women can support and elevate each other while facing COVID-19 and all its uncertainty. Lizbeth also serves as a brand ambassador for She Runs It, a nonprofit working to elevate women in media, advertising, and tech. In her free time, she loves to hike, tear up the road with her bike, and enjoy ice-cream; her favorite summertime treat.LinkedinInstagramTiny Milkshake MediaEnjoying the podcast? Please tell your friends, give us a shoutout and a follow on social media, or take a moment to leave us a review on iTunes or wherever else you get your shows!Find the show at all of the cool spots below.WebsiteFacebookInstagramIf something from this or any episode has sparked your interest and you’d like to connect about it, please email us at podcast@jasonfrazell.com. We love hearing from our listeners!If you are interested in being a guest on the show, please visit jasonfrazell.com/podcast and click on the “Learn More” button at the bottom of the page.Artwork by Jordan Snodgrass

In EP 12, Francine Tamakloe joins to breakdown what it means to be really good at your job; the benefits of not planning a career trajectory; using your space and access to advocate for others; capitalism, advertising and our role in this system; different phases of a career (especially during a pandemic); and the importance of therapy.Buckle up.Francine is a marketer and project manager with an affinity for cultural storytelling, creative, and event production. Francine has done event and marketing coordinating at She Runs It; she’s been a brand specialist at Spotify; and a Senior Associate of Brand & marketing at Dig.

Jennifer DaSilva is President of Berlin Cameron, a WPP creative agency. She is a seasoned integrated marketer who has spent over 15 years managing key accounts like Coca-Cola, Heineken, Lexus and Capital One.As a passionate supporter of women, Jennifer launched Girl Brands Do It Better, a Berlin Cameron division that empowers female entrepreneurs through connections and creativity.She has been named as a “Woman to Watch” by Direct Marketing News and as one of Financial Times' “HERoes”. Jennifer has been recognized as a Working Mom of the Year by She Runs It and earned the Campaign US Choice Award for Fearless Pioneer for her “noteworthy, badass work across the industry.”Jennifer sits on the national boards of Girl Up and the National Kidney Foundation, for which she received the Visionary Leader Award for her service.Links from this episode:https://www.linkedin.com/in/jennifer-blakeslee-dasilvahttps://berlincameron.com/-------------------------------------------Mind of a Mentor is produced by Ossa, a women's podcast network on a mission to increase the visibility, influence and earning power of women in the podcast industry.Apply to join Ossa to book advertisers & start making money from your podcast! Join our interactive community of women in podcasting for access to promotional opportunities and exclusive resources for podcast growth & development. To apply or for more information, visit joinossa.com.Is your business interested in podcast advertising opportunities? Ossa specializes in small-to-medium, high-growth podcasts & personalized customer support. We're uniquely positioned to help you reach the world's most powerful consumers: women. Visit joinossa.com to get started.You can find more information on the guest featured in this episode and on every episode of Mind of a Mentor -- plus lots of great podcasting content -- on ossacollective.com.Mind of a Mentor is hosted by Marla Isackson, Founder & CEO of Ossa. Connect with Marla on LinkedIn: https://bit.ly/2zq3W59Questions? Email support@ossacollective.com.Follow Ossa on Social Media:Facebook: @ossacollectivenetwork / https://bit.ly/2NEf9roInstagram: @ossacollective / https://bit.ly/30HozpETwitter: @ossacollective / https://bit.ly/34bradNLinkedIn: @ossa-collective / https://bit.ly/2ZGBACNEnjoying Mind of a Mentor? Please rate, review & subscribe to our show! (link works on mobile only) https://apple.co/2Knky3wMind of a Mentor is an Ossa original show hosted by Marla Isackson, Founder and CEO of Ossa Collective women's podcast network. For more information about Ossa, visit: https://ossacollective.com/Follow Ossa on Socials- Instagram: https://www.instagram.com/ossaforpodcasters/LinkedIn: https://www.linkedin.com/company/ossa-collective/Facebook: https://www.facebook.com/ossacollectivenetwork

Jennifer DaSilva is President of Berlin Cameron, a WPP creative agency. She is a seasoned integrated marketer who has spent over 15 years managing key accounts like Coca-Cola, Heineken, Lexus and Capital One. As a passionate supporter of women, Jennifer launched Girl Brands Do It Better, a Berlin Cameron division that empowers female entrepreneurs through connections and creativity. She has been named as a “Woman to Watch” by Direct Marketing News and as one of Financial Times’ “HERoes”. Jennifer has been recognized as a Working Mom of the Year by She Runs It and earned the Campaign US Choice Award for Fearless Pioneer for her “noteworthy, badass work across the industry.” Jennifer sits on the national boards of Girl Up and the National Kidney Foundation, for which she received the Visionary Leader Award for her service. Links from this episode: https://www.linkedin.com/in/jennifer-blakeslee-dasilva https://berlincameron.com/ ------------------------------------------- Mind of a Mentor is produced by Ossa, a women’s podcast network on a mission to increase the visibility, influence and earning power of women in the podcast industry. Apply to join Ossa to book advertisers & start making money from your podcast! Join our interactive community of women in podcasting for access to promotional opportunities and exclusive resources for podcast growth & development. To apply or for more information, visit joinossa.com. Is your business interested in podcast advertising opportunities? Ossa specializes in small-to-medium, high-growth podcasts & personalized customer support. We're uniquely positioned to help you reach the world's most powerful consumers: women. Visit joinossa.com to get started. You can find more information on the guest featured in this episode and on every episode of Mind of a Mentor -- plus lots of great podcasting content -- on ossacollective.com. Mind of a Mentor is hosted by Marla Isackson, Founder & CEO of Ossa. Connect with Marla on LinkedIn: https://bit.ly/2zq3W59 Questions? Email support@ossacollective.com. Follow Ossa on Social Media: Facebook: @ossacollectivenetwork / https://bit.ly/2NEf9ro Instagram: @ossacollective / https://bit.ly/30HozpE Twitter: @ossacollective / https://bit.ly/34bradN LinkedIn: @ossa-collective / https://bit.ly/2ZGBACN Enjoying Mind of a Mentor? Please rate, review & subscribe to our show! (link works on mobile only) https://apple.co/2Knky3w

Steve Jobs once said “Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.” And this is what we will explore today together. We are in the heart of Flatiron, in New York, at Heard City, http://heardcity.com/ , a super vibrant audio production and post-production studio that works on exciting commercial as well as entertainment projects...which is also partner of Creative Pois-On! Founded in 2012 by Phil Loeb, Keith Reynaud and Gloria Pitagorsky, Heard City today is one of the top performing audio post production companies in the industry with offices in Manhattan and Dumbo, and offers sound design and mixing for the advertising, television and film industries and works with brands including AT&T, IBM, CNN and Google. Today we have the pleasure to converse with Gloria Pitagorsky, http://heardcity.com/our-team/gloria-pitagorsky/ , founder and Managing Director at Heard City. Gloria is also committed to mentoring and supporting women in technology, film and advertising roles, and serves on the mentoring committee for She Runs It https://sherunsit.org/ and Center for Arts Education https://www.centerforartsed.org/ . She is a new wave patron of the Film Society of Lincoln Center https://www.filmlinc.org/ and sits on the Board Of Directors of Food Bank for New York City https://www.foodbanknyc.org/ , The Tank https://thetanknyc.org/ , NYCA Charter School http://www.nycautismcharterschool.org/ and AICP https://www.planning.org/aicp/ . She is a runner and ran the New York City marathon in 2017 supporting several non for profit organizations including Committee to Protect Journalists https://cpj.org/ , NRDC https://www.nrdc.org/ , Center for Reproductive Rights https://beta.reproductiverights.org/ and EveryMotherCounts https://everymothercounts.org/ . And she manages Gipsy Road Teas, a fabulous tea project.Happy listening!

Steve Jobs once said “Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.” And this is what we will explore today together. We are in the heart of Flatiron, in New York, at Heard City, a super vibrant audio production and post-production studio that works on exciting commercial as well as entertainment projects...which is also partner of Creative Pois-On! Founded in 2012 by Phil Loeb, Keith Reynaud and Gloria Pitagorsky, Heard City today is one of the top performing audio post production companies in the industry with offices in Manhattan and Dumbo, and offers sound design and mixing for the advertising, television and film industries and works with brands including AT&T, IBM, CNN and Google. Today we have the pleasure to converse with Gloria Pitagorsky, founder and Managing Director at Heard City. Gloria is also committed to mentoring and supporting women in technology, film and advertising roles, and serves on the mentoring committee for She Runs It and Center for Arts Education. She is a new wave patron of the Film Society of Lincoln Center and sits on the Board Of Directors of Food Bank for New York City, The Tank, NYCA Charter School and AICP. She is a runner and ran the New York City marathon in 2017 supporting several non for profit organizations including Committee to Protect Journalists, NRDC, Center for Reproductive Rights and EveryMotherCounts. And she manages Gipsy Road Tea, a fabulous tea project. Happy listening!

Some sobering statistics emerged from the recent #Inclusive100 survey of the media/marketing industry: Women and people of color are actually declining in the executive ranks. In this conversation with survey creators, Lynn Branigan, president and CEO of She Runs It, and Carol Watson, senior director at Diversity Best Practices, tell MediaVillage how we can do better and get it right - starting with the need to benchmark where we're at now.  Learn about the three goals of "100" that inspired their #Inclusive100 survey. “Companies really want to know how to  move forward. ... You can't just say you've been doing a lot, you have to measure, and understand what's happening with LGBTQ shifts, disability, veterans...all of those things. It's a very holistic, data-based approach which has been really missing in the marketplace. ...It’s like going to the doctor for your annual checkup. It's not a five-minute visit, it’s a great diagnostic scan and we all have to take our medicine,” Watson says. Learn why marketing + measurement are the biggest drivers of success through this podcast, and through MediaVillage’s Advancing Diversity initiative. In fact listen to the previous interviews with all of this year’s inductees to the Advancing Diversity Hall of Honors. There will be more coverage on MediaVillage of the forthcoming Honors, Council meeting, the Diversity Job Meet-Up and the Creative Tensions® experience all taking place during CES on January 8th in Las Vegas.

Mita Mallick is a corporate change maker who believes businesses have a responsibility to make social impact. As the Head of Diversity & Inclusion and Cross-Cultural Marketing at Unilever, Mita’s efforts to build an inclusive culture are being celebrated. Under her leadership, Unilever is gender-balanced at the manager level and above. Unilever was named the #1 Company for Working Mothers by Working Mother Media in 2018. She also co-created the first of its kind Cultural Immersions series to increase the cultural competency of marketers training over 4,000 marketers to date. Mita has also had an extensive career in the beauty and consumer products goods space. Mita is a passionate storyteller who believes in the power of diversity to transform businesses and brands. She was one of the chief lieutenants in launching The Vaseline Healing Project in the U.S., signing award-winning actress & activist Viola Davis as the brand’s ambassador. Mita was named a Working Mother of the Year by She Runs It (formerly Advertising Women of New York) and a Valiente Award Finalist at SXSW for her inspiring work in 2019. She received the Inaugural Diversity Innovator Award from the National Association for Female Executives in 2018 and was on the “50 People Under 40 Shaking Up Beauty” Youthquake List by Women’s Wear Daily 2017. Mita has a B.A. from Columbia University and an M.B.A. from Duke University. What you’ll learn about in this episode: How working at Unilever – and her family background – helped Mita discover her purpose What Mita’s background in marketing has done to contribute to her work with diversity, equity, and inclusion The qualities and knowledge marketing professionals need to be leaders in the modern workplace The importance of examining intent and impact from a marketing perspective Understanding backgrounds and how cultural competencies affect marketing What Unilever’s brand campaigns have done to draw attention to diversity and inclusion How Unilever is fighting stigmas around a variety of issues and helping their employees Mita’s advice for practitioners just starting out in diversity, equity, and inclusion Additional resources: Email: mita.mallick@unilever.com Website: https://www.unilever.com/

Overview The Stevens Group is pleased to present a new podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals.  This new series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.     About Our Guest Marian Salzman, SVP, Global Communications, Philip Morris International (PMI) Marian Salzman, senior vice president, global communications at Philip Morris International (PMI), has been named one of the world's top five trendspotters and is among the world's most-awarded public relations executives. In recent years, she has been listed in PRWeek's Global Power Book and as a PR News Top Woman in PR. She is also the recipient of the She Runs It 2017 Changing the Game Award, has been inducted into the PRWeek Hall of Femme and Connecticut Women's Hall of Fame, and was on the Holmes Report Top Innovators List and on Business Insider's 25 Most Powerful PR People. In April 2018, Marian moved to Switzerland and embarked on her greatest challenge to date, heading global communications at Philip Morris International (PMI) as it embarks on its journey to build a smoke-free future. Charged with developing a proactive, multilayered communications program to accelerate PMI's vision, Marian is forging active and productive alliances with NGOs, advocacy groups, regulators and other parties involved in shaping the environment in which a smoke-free future can be realized. Since Marian took charge of global communications at PMI, she has made bold strategic moves to transform the function itself and how it sits within the company. Her goal: reintroduce PMI into, as she puts it, “civilized society” and engage that society in meaningful conversations about the future of tobacco. Reporting directly to Global CEO André Calantzopoulos, she is remaking the group—including directly overseeing a staff of almost 100 communications professionals based on three continents who are responsible for media relations, scientific engagement, content development, crisis management, internal communications, sponsorships and more. She is ensuring that PMI is positioned at the forefront of a new discussion about tobacco and the reduced-risk products (RRPs) available today and in development. Marian Salzman—A Globally Recognized Trendspotter Before joining PMI, Marian was CEO of Havas PR North America for nearly a decade, and chaired its global PR assets known as its PR Collective (networked but not a network). There, she reshaped the creative output, creating one of the most buzzed-about boutique agencies in North America and achieving top-five status at key U.S. and global awards shows. Marian also served on the Havas Worldwide general managers group and as co-chairman of the company's first international steering committee for its social media assets. In recognition of these efforts, she was named PRWeek's PR Professional of the Year for 2011. Prior to Havas PR, Marian was the chief marketing officer at both Porter Novelli and JWT Worldwide and the chief strategic officer at Euro RSCG Worldwide (Havas Creative). Her first international assignment was in the 1990s, as the Amsterdam-based lead of TBWA's Department of the Future. Marian was also an entrepreneur who launched American Dialogue (Cyberdialogue) focus groups in cyberspace back in the early 1990s, when the online world was seen as a place for geeks and oddballs, ultimately selling the company a few years later. Her business partner then was advertising agency legend Jay Chiat; ultimately, he appointed her Chiat/Day's first head of emerging media and consumer insights ahead of Chiat/Day merging with TBWA International.

Imagine jumping into the driver's seat of a company more than 100 years old. What challenges, and possibilities, would you face? Ask , the  CEO of She Runs It— an organization of professional women working in marketing, advertising and media,...

Imagine jumping into the driver’s seat of a company more than 100 years old. What challenges, and possibilities, would you face? Ask Lynn Branigan, the  CEO of She Runs It— an organization of professional women working in marketing, advertising and media, providing them support and a network to excel in their careers. Lynn joined the company just six years ago. Lynn joins Socialfly Co-founder Courtney Spritzer in the MouthMedia Network studios for a conversation about leading the continued mission of the organization and her journey to success, along with a surprise and a brainstorm.In this episode: Lynn’s eternal optimism Why jumping in and learning along the way may actually be a real recipe for success The power of embracing change Why she describes her role as sprinkling good on women in tech, media, and marketing Maximizing a team of just five people How to keep a business that started in 1912 relevant What it’s like taking over a legacy Why she wants to give employees more flexibility Plans for expansion in the future And dealing with others who have a hard time embracing that change

Lynn Branigan, President and CEO of She Runs It, joins host Wharton Prof Americus Reed to discuss her work with women in in marketing careers, and her panel at Advertising Week 2018 in NYC this week on Marketing Matters. She Runs It is formerly Advertising Women of New York (AWNY). See acast.com/privacy for privacy and opt-out information.

Jean Freeman is the CEO of Zambezi, one of the largest female-owned businesses in the advertising industry, and has been twice named Small Agency of the Year by the industry publication, AdAge. She has been recognized as a leading advocate for the advancement of women in the advertising industry. In addition, she's been named to Adweek's Disruptors List, included in the “100 People Who Make Advertising Great” by the 4As, received the 3 Cheers Award from The 3% Conference, and named a Working Mother of the Year by She Runs It. Jean has also been a frequent contributor to trade publications and a respected voice on a number of issues including women in the workplace, leadership, and building a sustainable business.

Judy Jackson, Wunderman's Global Chief Talent Officer, and Yai Vargas, founder of The Latinista, sat down with us at She Runs It’s [Formerly AWNY] Multicultural Alliance Bootcamp to talk about how to take charge and tap into the fire inside. Check them out at https://sherunsit.org

About the Episode Why does our culture support the fallacy that men climb the job ladder while women climb the to-do list? Lee and Gail discuss a cultural shift that encourages women to take on key leadership roles.   About Gail Gail Heimann is President of Weber Shandwick, one of the world’s leading global communications and engagement firms with a network extending to 127 cities in 81 countries. Gail brings a relentless pursuit of ideas that touch, move, build, transform and deliver results for clients. She helps accelerate innovation and activation across the firms global practice areas, digital services and analytics operations. Gail has helped to build brands and burnish reputations for leading clients in the personal care, food and beverage, quick service restaurant, healthcare, finance and technology categories including work with PepsiCo, Unilever, GSK, Mattel, Electrolux, Aetna, General Motors, Microsoft and Verizon, among others. Gail was a catalyst in Weber Shandwick being named as the only PR agency on Advertising Ages Agency A-List in 2014 and 2015 and a Standout Agency for 20167, as well as PRWeeks 2017, 2016 and 2015 Global Agency of the Year, and The Holmes Reports 2015 and 2014 Global Agency of the Year. PRWeek’s 2016 and 2015 U.S. Agency of the Year, PRWeeks 2016 and 2015 Global Agency of the Year and The Holmes Report’s Global Agency of the Year for 2015 and 2014. She was president of the Public Relations Jury at the 2012 Cannes Lions and a member of the inaugural jury for the Glass Lions, which celebrates work that breaks through gender bias and stereotypes. Gail was honored with The Holmes Reports Individual Achievement Award in 2017, celebrated as one of the sharpest creative and strategic minds in the business. PRWeek also included her on its prestigious U.S. Power List in 2017. In 2016, Gail was inducted into PRWeek’s inaugural Hall of Femme, recognizing female trailblazers in communications. She was also named to The Holmes Reports 2015 North America Innovator 25 list, which celebrates individuals who accelerate innovation and push boundaries within the public relations industry. Earlier in her career, Gail was an Advertising Age Woman to Watch. She is a proud member of the boards of the PR Council, LaGrant Foundation and She Runs It. Gail and her husband have two daughters and live in New York City.   Key Takeaways Men are climbing the ladder and women are climbing the to-do list. Bring transparency to how you make business decisions. Millennials want as much information as possible. We need to provide a better level of business training to provide equality in leadership. Be a leader first. Start without the battle. Then contemplate where the other issues fall. Role modeling is so important - you have to see it to be it. Companies are recognizing the importance of culture and values, in light of what consumers demand. Brands like Mattel are celebrating the diversity of women and working hard to understand culture and relevance.

Chicago. No Car. No Problem. Joran Thompson lives in Chicago and hasn’t owned a car for years. She does fine commuting to work, buying fresh groceries and dry goods. Her dry cleaning gets done, perfectly and on-time, and her latest IKEA purchase gets constructed. When she needs medicine, pizza or to wait in a line for a restaurant on a Saturday Night she just uses her smartphone. There’s an APP for all of her needs. The story for aftermarket professionals is that all the miles Joran is not driving are being done by the services she contracts. Transportation as a Service will rack up the miles to support all the Joran Thompson’s who don’t own vehicles. Someone will need to maintain and repair those vehicles. It’s time to make those connections. My Guests: Joran Thompson is the Director of Business Development at Digital Kitchen. She is responsible for growing client partnerships and marketing the creative experience company, whose clients include HBO, Amazon and Mercedes-Benz Stadium. Prior to this role, Joran served as Director of Marketing and Sales Enablement at CDM Media. She has worked in both corporate and startup environments alongside clients including Nike, Bloomingdales, MillerCoors, Uber and IBM, as well as numerous hospitality groups local to Chicago. A Pennsylvania native, she has a Master of Science in Integrated Marketing Communications and a B.A in Communications from Augustana College. Joran serves on the Make-a-Wish Illinois Associate Board and is a member of She Runs It (formerly Advertising Women of New York). For 40 years, Derek Kaufman has worked in the Transportation Industry with positions ranging from VP Marketing and Product Planning for Freightliner Trucks, SR VP of Sales, Marketing and Customer Support for Hino Trucks, President of Diesel Technology Co, a subsidiary of Penske Corporation, VP of Fixed Operations for Smart USA and CEO of Mission Motors Company. Derek is also an entrepreneur. He founded C3 Network, LLC in 1997 to help clients launch new products in the transportation industry. Today, Derek is a Managing Partner at Schwartz Advisors, LLC doing Mergers & Acquisition support and company growth work in the auto and heavy-duty aftermarket. He continues his role as President of C3 Network. Derek serves on the boards of several companies and is a regular conference speaker at auto aftermarket and trucking conferences. Talking Points: Challenges for parking in the city of Chicago. Lots of tickets. Expensive to park. Uber was her form of transportation. She will walk to work in the summer and take the buss. Wintertime she’ll take an Uber. You can split the fare with co-workers. Her husband has a work car but she could not ride in it at the beginning because she wasn’t on his insurance. Joran keeps a delivery folder on her smart phone full of APPs: Her favorite. Grocery store delivered. Instacart will deliver groceries within two hours. For drugstore needs. They’ll almost deliver anything. Task Rabbit. They’ll put up IKEA furniture. They’ll stand in line at a restaurant for you. They’ll go buy a gift for you. Amazon Fresh. They are still getting their footing. Amazon Prime is their primary. Dry cleaning. DRYV. A game changer. They show up when you want and will deliver when ever you want. Grubhub is good for food. Peapod is also good for food. The neighborhood is full of shops and you don’t have to go far to find all you need. Be socially involved and in touch with the show: Speaking (https://remarkableresults.biz/speaking) (http://http://eepurl.com/bhqME9)   This episode is brought to you by Federal-MogulMotorparts and Garage Gurus. With brands like Moog, Felpro, Wagner Brake, Champion, Sealed Power, FP Diesel and more, they’re the parts techs trust.  For serious technical training and support – online, onsite and on-demand – Garage Gurus is everything you need...

Recently, we had the privilege of being in the room with a remarkable and distinguished panel of content leaders as part of the She Runs It Media Insights Breakfast event at the New York Times building during Ad Week. Panelists from companies such as The New York Times, Prudential, Glossier, IBM Watson, Belvedere Vodka, and HBO shared insights and important information on “how marketers use targeting, technology, and immersive experiences to drive better business results and captivate consumers on a visceral level”. We were given access to the full discussion which we are able to share with you here, on Content Is Your Business. She Runs It works to pave the way for women to lead at every level of marketing and media. The event was sponsored by Twitter, Teads, Centro, Ruble and The New York Times. Moderator: Sapna Maheshwari, Reporter, The New York Times Panel: Jasmin Allen, Brand Director & Head of Consumer Marketing & Engagement, Belvedere Vodka Sabrina Caluori, SVP, Digital Media & Marketing, HBO Colin McConnell, SVP, Chief Brand Officer, Prudential Financial Alexandra Weiss, SVP Marketing, Glossier Maria Winans, Chief Marketing Officer, IBM Watson Customer Engagement The post 24 Seven Presents: She Runs It Media Insights Breakfast – Captivating Consumers appeared first on Content Is Your Business.