Podcast appearances and mentions of thomas knoll

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Best podcasts about thomas knoll

Latest podcast episodes about thomas knoll

Move Fast. Break Shit. Burn Out.
Thomas Knoll, Head of Innov8rs CoLab: Do you have a corporate failure policy?

Move Fast. Break Shit. Burn Out.

Play Episode Listen Later May 9, 2025 39:06


In this episode, we sit down with Thomas Knoll, Head of Innov8rs CoLab, who has spent years bringing together innovation and intrapreneurship communities. Tommy dives into the crucial importance of understanding an organization's "tolerance for change"—especially how much support truly exists at the C-suite level. We explore his thought-provoking article, "Does Your Organization Have a Failure Policy?", unpacking the significance of setting clear failure guardrails within organizations. Through contrasting examples like SpaceX and Boeing, we discuss how intentionality around failure policies can drive innovation, learning, and long-term success. Whether you're leading change or looking to foster a culture of smart risk-taking, this conversation is packed with actionable insights.Original music by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Lynz Floren⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Parenting Leading and Teaching With Emotional Intelligence and Love
Thomas Knoll: Empowering Leadership Through Coaching

Parenting Leading and Teaching With Emotional Intelligence and Love

Play Episode Listen Later Apr 22, 2025 47:55


Thomas Knoll's journey to coaching has been just that...a journey. Join me for this fun and engaging discuss with Thomas where he discusses his coaching practices and strategies. It starts with the mindset that everyone is already their best self...sometimes that best self just needs to be recovered. Let's get curious about ourselves! Thomas created a model and an app called Eleven which the Executive leaders that he coaches have implemented in their work AND their lives with great success, fulfillment and joy. Find him here: https://www.linkedin.com/in/thomasknoll/ and here: tk@getelevenapp.com

B&H Photography Podcast
Adobe's First Evangelist: Russell Preston Brown

B&H Photography Podcast

Play Episode Listen Later Dec 21, 2023 85:42


It's likely that everyone reading this has used, or at the very least heard of Adobe's ubiquitous piece of software called Photoshop. But are you familiar with the very first—and perhaps the most eccentric—of the evangelists working behind that magic curtain?   Well, you're about to meet him today, in our latest podcast featuring pioneers of photography and imaging. As Adobe employee number 38, graphic designer Russell Preston Brown was in the room when brothers Thomas and John Knoll showed up to demonstrate a new piece of software, in 1988. Suitably impressed with what he saw, Russell made a beeline to Adobe co-founder John Warnock and uttered the imperative “Buy it! Now!”   Thirty-five years later, Brown has not lost an ounce of passion for concocting magic with digital imaging tools, and for sharing his knowledge with other users during his outlandish workshops and events.   Join us for a rollicking chat with this shapeshifting impresario in cowboy attire. From Brown's earliest training in darkroom photography to his current digital workflow syncing a mobile phone with Profoto lighting gear, we cover a lot of ground.   Throughout our discussion, we reflect on the revolutionary effects of technological advances, plus Brown's uncanny luck to be there in the middle of the zeitgeist, which led him to a telling analogy:   “Yes, I was in the right place at the right time. I made my fair share of contributions, but it all comes back to—what if the Knoll brothers had not decided to make Photoshop? I want to see that Jimmy Stewart episode of “A Wonderful Life,” where Photoshop didn't appear. Would we be using Letrasets?...”   Guest: Russell Preston Brown For more information on our guests and the gear they use, see: https://blogd7.bhphotovideo.com/explora/podcasts/photography/adobes-first-evangelist-russell-preston-brown Above photograph © Russell Preston Brown Episode Timeline: 2:47: A peak behind the scenes of Brown's early experiences at Adobe and what constituted working as a graphic designer back in 1985.  10:24: Brown's early training in darkroom photography, the type of photos he made and the tech transitions to the mobile phones that he works with today.  15:55: Thomas Knoll calls the iPhone a hallucination of what you are seeing in terms of colors, dynamic range, and quality of light. It gives us what we want to remember from that moment. 19:45: Brown's workflow for shooting with an iPhone synched to Profoto strobes and other lighting modifiers, and his ability to carry everything around in one bag.  24:12: Comparing image captures from different brands of mobile phones: iPhone, Google Pixel 7 and Samsung 23. Plus, make sure to use a solar filter over the lens when photographing the eclipse. 31:27: Brown's experiences working directly with programmers in the development of Photoshop, plus working one-on-one with a programmer to develop actions, scripts, and panels for his own Photoshop tools.  36:06: Episode Break 36:39: Brown reflects on his rapport with photographic purists during early presentations about Photoshop—from a photojournalism conference in Perpignan, France, to an early discussion about digital with Greg Gorman.  42:39: Adobe's earliest dreams and goals about prepress and processing images to create CMYK output for print publication, and the subsequent ability to access Raw data. 47:15: Differentiating between generations of Adobe users and how they employ the software, plus distinguishing between Lightroom Classic and Lightroom Desktop. 51:46: Applications that have kept all the original tool sets, offering many routes to similar results, to serve the full range and successive generations of its user base.  54:00: The question of AI and differences between typing text and using AI prompts, or taking one's original photographs and supplementing them with AI through Photoshop's Generative Fill. 1:03:39: The dangers of using creative tools incorrectly, and Brown's predictions about creative trends to come.  Guest Bio: Russell Preston Brown is the Senior Creative Director at Adobe Systems Incorporated, as well as an Emmy Award-winning instructor. His ability to bring together the world of design and software development is a perfect match for Adobe products. In Brown 's 38 years of creative experience at Adobe, he has contributed to the evolution of Adobe Photoshop and Adobe Illustrator with feature enhancements, and advanced scripts. Most recently he has started to travel the world with a mobile phone camera to capture his adventures from a whole new creative perspective. This new age of mobile photography has sparked his creativity and has inspired a variety of new imaging directions.  Brown also specializes in inspirational hands-on training at Adobe MAX, where he shows users how to work and play with Adobe software. He shares his delight in testing the creative limits of his tools as a prolific creator of an entertaining collection of Photoshop tips and tricks. His in-depth design knowledge and zany presentation style have won him a regular following among beginning, intermediate, and advanced Photoshop users alike. A live performance of the Russell Brown Show is not to be missed.  Stay Connected: Russell Preston Brown Website: https://russellbrown.com/ Russell Preston Brown on Instagram: https://www.instagram.com/dr_brown/ Russell Preston Brown on Facebook: https://www.facebook.com/russellprestonbrown/ Russell Preston Brown on Youtube: https://www.youtube.com/user/therussellbrownshow/videos Russell Preston Brown on Vimeo: https://vimeo.com/user6594224 Russell Preston Brown at the Photoshop Hall of Fame:https://www.photoshophalloffame.com/russell-brown Adobe Max: https://www.adobe.com/max.html

MS-Perspektive - der Multiple Sklerose Podcast mit Nele Handwerker
#225: PPMS verstehen und bewältigen: Einblicke aus der Forschung und Behandlung mit Dr. Thomas Knoll

MS-Perspektive - der Multiple Sklerose Podcast mit Nele Handwerker

Play Episode Listen Later Nov 13, 2023 42:20


Die primär progrediente MS (PPMS) stellt Betroffene und Behandler vor große Herausforderungen. Dr. Knoll gibt Einblicke in den Ist-Stand. Den vollständigen Beitrag mit allen Fragen und Antworten zum Nachlesen gibt es auf meinem Blog: https://ms-perspektive.de/225-thomas-knoll Diesmal spreche ich mit dem Neurologen Dr. Thomas Knoll über die progrediente Multiple Sklerose, die die PPMS und SPMS beinhaltet. Bei beiden steht die Neurodegeneration im Vordergrund, die bisher kaum medikamentös behandelt werden kann. Umso wichtiger sind ein aktiver Lebensstil und die Akzeptanz der Diagnose, um mit Hilfe von symptomatischen Therapien, Hilfsmitteln und der Unterstützung durch sozialmedizinische Angebote die Lebensqualität bestmöglich zu erhalten. Dr. Knoll gibt seine Erfahrungen aus 30 Jahren als Neurologe weiter, wovon er einen Großteil mit dem Fokus auf MS verbracht hat. Inhaltsverzeichnis Vorstellung – Wer ist Dr. Thomas Knoll? Grundlagenwissen zur primär progredienten Multiplen Sklerose (PPMS) Behandlung und Intervention bei PPMS Fragen zur Lebensqualität und Patientenunterstützung Zukünftige Entwicklungen und Forschungsrichtungen Blitzlicht-Runde Verabschiedung Vorstellung – Wer ist Dr. Thomas Knoll? Ich bin 57 Jahre, und arbeite seit 20 Jahren selbständig in einer großen inhabergeführten neurologischen Praxis in der Münchner Innenstadt. Wir sind drei Gesellschafter und insgesamt arbeiten acht Ärzte in unserer Praxis. Viele der Ärzte haben ihren Schwerpunkt seit Jahren auf Multiple Sklerose gesetzt. Wir bieten eine ambulante spezialfachärztliche Versorgung (ASV) und sind Teil des Neurotransdata Verbundes. In diesem Zusammenhang setzen wir uns für eine verbesserte Versorgung ein. Ich selbst bin im Netzwerk als ärztlicher Beirat tätig. Kurz zu meinem Privatleben. Ich bin verheiratet, habe drei Kinder im Alter von elf bis 24 Jahre und wir haben einen Hund. Ich glaube der Hund ist das einzige Familienmitglied, dass mich mit Respekt behandelt.

SaaS Fuel
119 Thomas Knoll - Mind Over Metrics: How Mental Health Transforms Business

SaaS Fuel

Play Episode Listen Later Oct 17, 2023 67:15


In this episode of the SaaS Fuel™ podcast, Join Jeff and Thomas as they uncover the secrets of building thriving communities, navigating the complexities of human interactions, and turning setbacks into comebacks.Thomas Knoll, the seasoned entrepreneur and community whisperer behind yoursecondcall.com. He's the guy who helps founders and leaders bust through those mental roadblocks that inevitably come with creating something new, and he's all about rallying the troops for your vision.He's got a treasure chest of wisdom to share about building thriving communities. Think of creating a digital space where people don't just show up but feel like they belong and share a common purpose. It's like turning an online gathering into a bustling town square.Stick around because this is a conversation you don't want to miss.Key Takeaways[00:05:37] - Reframe setbacks as setups[00:11:58] - Creating spaces for community interaction[00:21:13] - Let go of control in building communities[00:25:07] - Tools don't matter, human connection does[00:31:11] - Building trust is essential[00:42:04] - Addressing deep emotional issues improves productivity[00:45:02] - Release fear and anxiety for faster progress[00:56:28] - The importance of caring[00:57:09] - Listen and validate others' perspectives[01:04:05] - Speak up and contribute ideasTweetable Quotes"I don't want a little echo chamber where we lock in all of our customers only talking to our other customers and discourage them from being anywhere else everywhere else that similar similar people might be gathering we'd want to encourage that and so go anywhere the tools don't really matter it's whether you're creating a sense of belonging" - 00:23:59 Thomas Knoll"And so they didn't see it as the building they were making as the thing they were making. The building was just the material for how do we design spaces for people and the decisions they make around, you know, hard surfaces and very large space or small nooks and crannies, how the light goes in, where the walls are." - 00:12:06 Thomas Knoll"No matter what the vertical, no matter what the business model, no matter what the industry, no matter how many sides there are to the marketplace, no matter like beyond any of that is people who are full of complexity, have to figure out how to trust each other, how to share vision and energy, how to overcome struggles, complications, roadblocks. And that's the hardest part." - 00:30:50 Thomas Knoll"But what I found is the most useful shortcut is if we can all opt into just the belief that this is going to be hard, we are going to struggle. There are going to be times when I misunderstand you or you misunderstand me. And we're going to choose to make it important to pause and try to have that conversation, to be willing to extend to each other the kind of grace to get it wrong, right.." - 00:34:11 Thomas Knoll"If we can release those, everything starts to go faster with zero additional effort." - 00:45:03 Thomas KnollSaaS Leadership LessonsShift from control to facilitation. Instead of trying to control and manage a community or team, adopt the mindset of a facilitator. Create spaces and opportunities for people to interact and share naturally, allowing them to take ownership of the community.Focus on creating a sense of belonging. Rather than trying to control or moderate interactions, focus on creating a space where people feel a sense of belonging and shared purpose. Design environments that enable people to connect and share in a way that aligns with the community's goals.Let go of control. Recognize that...

The History of Computing
Adobe: From Pueblos to Fonts and Graphics to Marketing

The History of Computing

Play Episode Listen Later Apr 16, 2023 22:02


The Mogollon culture was an indigenous culture in the Western United States and Mexico that ranged from New Mexico and Arizona to Sonora, Mexico and out to Texas. They flourished from around 200 CE until the Spanish showed up and claimed their lands. The cultures that pre-existed them date back thousands more years, although archaeology has yet to pinpoint exactly how those evolved. Like many early cultures, they farmed and foraged. As they farmed more, their homes become more permanent and around 800 CE they began to create more durable homes that helped protect them from wild swings in the climate. We call those homes adobes today and the people who lived in those peublos and irrigated water, often moving higher into mountains, we call the Peubloans - or Pueblo Peoples. Adobe homes are similar to those found in ancient cultures in what we call Turkey today. It's an independent evolution. Adobe Creek was once called Arroyo de las Yeguas by the monks from Mission Santa Clara and then renamed to San Antonio Creek by a soldier Juan Prado Mesa when the land around it was given to him by the governor of Alto California at the time, Juan Bautista Alvarado. That's the same Alvarado as the street if you live in the area. The creek runs for over 14 miles north from the Black Mountain and through Palo Alto, California. The ranchers built their adobes close to the creeks. American settlers led the Bear Flag Revolt in 1846, and took over the garrison of Sonoma, establishing the California Republic - which covered much of the lands of the Peubloans. There were only 33 of them at first, but after John Fremont (yes, he of whom that street is named after as well) encouraged the Americans, they raised an army of over 100 men and Fremont helped them march on Sutter's fort, now with the flag of the United States, thanks to Joseph Revere of the US Navy (yes, another street in San Francisco bears his name).  James Polk had pushed to expand the United States. Manfiest Destiny. Remember The Alamo. Etc. The fort at Monterey fell, the army marched south. Admiral Sloat got involved. They named a street after him. General Castro surrendered - he got a district named after him. Commodore Stockton announced the US had taken all of Calfironia soon after that. Manifest destiny was nearly complete. He's now basically the patron saint of a city, even if few there know who he was. The forts along the El Camino Real that linked the 21 Spanish Missions, a 600-mile road once walked by their proverbial father, Junípero Serra following the Portolá expedition of 1769, fell. Stockton took each, moving into Los Angeles, then San Diego. Practically all of Alto California fell with few shots. This was nothing like the battles for the independence of Texas, like when Santa Anna reclaimed the Alamo Mission.  Meanwhile, the waters of Adobe Creek continued to flow. The creek was renamed in the 1850s after Mesa built an adobe on the site. Adobe Creek it was. Over the next 100 years, the area evolved into a paradise with groves of trees and then groves of technology companies. The story of one begins a little beyond the borders of California.  Utah was initialy explored by Francisco Vázquez de Coronado in 1540 and settled by Europeans in search of furs and others who colonized the desert, including those who established the Church of Jesus Christ of Latter-day Saints, or the Mormons - who settled there in 1847, just after the Bear Flag Revolt. The United States officially settled for the territory in 1848 and Utah became a territory and after a number of map changes wher ethe territory got smaller, was finally made a state in 1896. The University of Utah had been founded all the way back in 1850, though - and re-established in the 1860s.  100 years later, the University of Utah was a hotbed of engineers who pioneered a number of graphical advancements in computing. John Warnock went to grad school there and then went on to co-found Adobe and help bring us PostScript. Historically, PS, or Postscript was a message to be placed at the end of a letter, following the signature of the author. The PostScript language was a language to describe a page of text computationally. It was created by Adobe when Warnock, Doug Brotz, Charles Geschke, Bill Paxton (who worked on the Mother of All Demos with Doug Englebart during the development of Online System, or NLS in the late 70s and then at Xerox PARC), and Ed Taft. Warnock invented the Warnock algorithm while working on his PhD and went to work at Evans & Sutherland with Ivan Sutherland who effectively created the field of computer graphics. Geschke got his PhD at Carnegie Melon in the early 1970s and then went of to Xerox PARC. They worked with Paxton at PARC and before long, these PhDs and mathematicians had worked out the algorithms and then the languages to display images on computers while working on InterPress graphics at Xerox and Gerschke left Xerox and started Adobe. Warnock joined them and they went to market with Interpress as PostScript, which became a foundation for the Apple LaswerWriter to print graphics.  Not only that, PostScript could be used to define typefaces programmatically and later to display any old image.    Those technologies became the foundation for the desktop publishing industry. Apple released the 1984 Mac and other vendors brought in PostScript to describe graphics in their proprietary fashion and by 1991 they released PostScript Level 2 and then PostScript 3 in 1997. Other vendors made their own or furthered standards in their own ways and Adobe could have faded off into the history books of computing. But Adobe didn't create one product, they created an industry and the company they created to support that young industry created more products in that mission.  Steve Jobs tried to buy Adobe before that first Mac as released, for $5,000,000. But Warnock and Geschke had a vision for an industry in mind. They had a lot of ideas but development was fairly capital intensive, as were go to market strategies. So they went public on the NASDAQ in 1986. They expanded their PostScript distribution and sold it to companies like Texas Instruments for their laser printer, and other companies who made IBM-compatible companies. They got up to $16 million in sales that year. Warnock's wife was a graphic designer. This is where we see a diversity of ideas help us think about more than math. He saw how she worked and could see a world where Ivan Sutherland's Sketchpad was much more given how far CPUs had come since the TX-0 days at MIT. So Adobe built and released Illustrator in 1987. By 1988 they broke even on sales and it raked in $19 million in revenue. Sales were strong in the universities but PostScript was still the hot product, selling to printer companies, typesetters, and other places were Adobe signed license agreements.  At this point, we see where the math, cartesian coordinates, drawn by geometric algorithms put pixels where they should be. But while this was far more efficient than just drawing a dot in a coordinate for larger images, drawing a dot in a pixel location was still the easier technology to understand.  They created Adobe Screenline in 1989 and Collectors Edition to create patterns. They listened to graphic designers and built what they heard humans wanted. Photoshop Nearly every graphic designer raves about Adobe Photoshop. That's because Photoshop is the best selling graphics editorial tool that has matured far beyond most other traditional solutions and now has thousands of features that allow users to manipulate images in practically any way they want.  Adobe Illustrator was created in 1987 and quickly became the de facto standard in vector-based graphics. Photoshop began life in 1987 as well, when Thomas and John Knoll, wanted to build a simpler tool to create graphics on a computer. Rather than vector graphics they created a raster graphical editor.  They made a deal with Barneyscan, a well-known scanner company that managed to distribute over two hundred copies of Photoshop with their scanners and Photoshop became a hit as it was the first editing software people heard about. Vector images are typically generated with Cartesian coordinates based on geometric formulas and so scale out more easily. Raster images are comprised of a grid of dots, or pixels, and can be more realistic.  Great products are rewarded with competitions. CorelDRAW was created in 1989 when Michael Bouillon and Pat Beirne built a tool to create vector illustrations. The sales got slim after other competitors entered the market and the Knoll brothers got in touch with Adobe and licensed the product through them. The software was then launched as Adobe Photoshop 1 in 1990. They released Photoshop 2 in 1991. By now they had support for paths, and given that Adobe also made Illustrator, EPS and CMYK rasterization, still a feature in Photoshop.  They launched Adobe Photoshop 2.5 in 1993, the first version that could be installed on Windows. This version came with a toolbar for filters and 16-bit channel support. Photoshop 3 came in 1994 and Thomas Knoll created what was probably one of the most important features added, and one that's become a standard in graphical applications since, layers. Now a designer could create a few layers that each had their own elements and hide layers or make layers more transparent. These could separate the subject from the background and led to entire new capabilities, like an almost faux 3 dimensional appearance of graphics..  Then version four in 1996 and this was one of the more widely distributed versions and very stable. They added automation and this was later considered part of becoming a platform - open up a scripting language or subset of a language so others built tools that integrated with or sat on top of those of a product, thus locking people into using products once they automated tasks to increase human efficiency.  Adobe Photoshop 5.0 added editable type, or rasterized text. Keep in mind that Adobe owned technology like PostScript and so could bring technology from Illustrator to Photoshop or vice versa, and integrate with other products - like export to PDF by then. They also added a number of undo options, a magnetic lasso, improved color management and it was now a great tool for more advanced designers. Then in 5.5 they added a save for web feature in a sign of the times. They could created vector shapes and continued to improve the user interface. Adobe 5 was also a big jump in complexity. Layers were easy enough to understand, but Photoshop was meant to be a subset of Illustrator features and had become far more than that. So in 2001 they released Photoshop Elements. By now they had a large portfolio of products and Elements was meant to appeal to the original customer base - the ones who were beginners and maybe not professional designers. By now, some people spent 40 or more hours a day in tools like Photoshop and Illustrator.  Adobe Today Adobe had released PostScript, Illustrator, and Photoshop. But they have one of the most substantial portfolios of products of any company. They also released Premiere in 1991 to get into video editing. They acquired Aldus Corporation to get into more publishing workflows with PageMaker. They used that acquisition to get into motion graphics with After Effects. They acquired dozens of companies and released their products as well. Adobe also released the PDF format do describe full pages of information (or files that spread across multiple pages) in 1993 and Adobe Acrobat to use those. Acrobat became the de facto standard for page distribution so people didn't have to download fonts to render pages properly. They dabbled in audio editing when they acquired Cool Edit Pro from Syntrillium Software and so now sell Adobe Audition.  Adobe's biggest acquisition was Macromedia in 2005. Here, they added a dozen new products to the portfolio, which included Flash, Fireworks, WYSYWIG web editor Dreamweaver, ColdFusion, Flex, and Breeze, which is now called Adobe Connect. By now, they'd also created what we call Creative Suite, which are packages of applications that could be used for given tasks. Creative Suite also signaled a transition into a software as a service, or SaaS mindset. Now customers could pay a monthly fee for a user license rather than buy large software packages each time a new version was released. Adobe had always been a company who made products to create graphics. They expanded into online marketing and web analytics when they bought Omniture in 2009 for $1.8 billion. These products are now normalized into the naming convention used for the rest as Adobe Marketing Cloud. Flash fell by the wayside and so the next wave of acquisitions were for more mobile-oriented products. This began with Day Software and then Nitobi in 2011. And they furthered their Marketing Cloud support with an acquisition of one of the larger competitors when they acquired Marketo in 2018 and acquiring Workfront in 2020.  Given how many people started working from home, they also extended their offerings into pure-cloud video tooling with an acquisition of Frame.io in 2021. And here we see a company started by a bunch of true computer sciencists from academia in the early days of the personal computer that has become far more. They could have been rolled into Apple but had a vision of a creative suite of products that could be used to make the world a prettier place. Creative Suite then Creative Cloud shows a move of the same tools into a more online delivery model. Other companies come along to do similar tasks, like infinite digital whiteboard Miro - so they have to innovate to stay marketable. They have to continue to increase sales so they expand into other markets like the most adjacent Marketing Cloud.  At 22,500+ employees and with well over $12 billion in revenues, they have a lot of families dependent on maintaining that growth rate. And so the company becomes more than the culmination of their software. They become more than graphic design, web design, video editing, animation, and visual effects. Because in software, if revenues don't grow at a rate greater than 10 percent per year, the company simply isn't outgrowing the size of the market and likely won't be able to justify stock prices at an inflated earnings to price ratio that shows explosive growth. And yet once a company saturates sales in a given market they have shareholders to justify their existence to. Adobe has survived many an economic downturn and boom time with smart, measured growth and is likely to continue doing so for a long time to come.

F-Stop Collaborate and Listen - A Landscape Photography Podcast
Jeff Schewe - The Development of Photoshop and Lightroom

F-Stop Collaborate and Listen - A Landscape Photography Podcast

Play Episode Listen Later Jul 11, 2022 89:13


I personally think that knowledge about the history of our craft as photographers can be quite useful, if not fun to learn about. As such, it was really quite a blast to chat with this week's guest on my podcast, Jeff Schewe.  Jeff was instrumental in the development of both Photoshop and Lightroom and is filled with knowledge about the history of how these two programs were developed. We had a great time talking about this and Jeff really knows his stuff, so I hope you have fun listening! On this week's episode, we discuss: Jeff's journey into photography, Jeff's perspective on photography as someone who has been doing it since before most of us were born, Jeff's commercial and advertising work, The history of Lightroom and Photoshop,  Jeff's recent foray into Fine Art Photography, And a lot more! Other topics discussed on the podcast this week: The first 10 years of Photoshop. The development history of Lightroom. Making Tin-Type photographs.  Join me over on Nature Photographer's Network. Enter the Natural Landscape Photography Awards. Support the podcast on Patreon. Here is who Jeff recommended on the podcast this week: Seth Resnik. Kevin Raber. Stephen Johnson. Thomas Knoll. I love hearing from the podcast listeners! Reach out to me via Instagram, Facebook, or Twitter if you'd like to be on the podcast or if you have an idea of a topic we can talk about. We also have an Instagram page, a Facebook Page, and a Facebook Group - so don't be shy! Did you also know we have listener after-parties on Twitter Spaces? This is a great opportunity to interact with other listeners, guests, and the host (when I can) regarding your thoughts on the episode. We also have a searchable transcript of every episode! Thanks for stopping in, collaborating with us, and listening. See you next week. P.S. you can also support the podcast by purchasing items through our B+H affiliate link.

Masters of Community with David Spinks
Why I Got Fired From My First Community Job with David Spinks

Masters of Community with David Spinks

Play Episode Listen Later Feb 14, 2022 47:23


In this episode of Masters of Community, our host, David Spinks, VP of Community at Bevy and Co-Founder of CMX, hosts a solo episode where he talks about how he got fired from his first community job. David admits that it was one of the lowest points of his career and life. He was discouraged, and it took him some time to get back on his feet. Having dealt with these moments, he now shares what he learned from them and how it might help others deal with the hardships of getting fired. Who is this episode for? Community builders, community managers, community leaders, community members, employees, and employers. Key takeaways: (00:49) - Overview about today's episode (02:59) - The context of how David got fired (06:52) - Shifting towards community and Zaarly (12:45) - Facing challenges and problems (21:00) - Getting fired (23:34) - The lowest point of the career (28:00) - Help and hope: meeting Thomas Knoll (29:56) - Starting a new job (31:45) - Getting over being fired (38:56) - David's lessons and bits of advice Notable Quotes: 1. “I think there's a lot of stigma around getting fired” 2. “If you are drowning, if you are overwhelmed, if you're not in a healthy place, it becomes hard, if not impossible, to support other people, to take care of them, and to see what they need” 3. “I started burning out, feeling depressed, I had no idea what to do, I couldn't perform, and I couldn't get results” 4. “If you are in a position of leadership, when you think someone did a great job, tell them cause you never know how it could impact their life” 5. “If you're depressed at work, take a step back, gain perspective, pause, take a breath, take space, take time off, take care of yourself so that you can take care of others, turn to communities”

Adolfo Nivar Cedano | ADF - Podcast
Serie Adobe Photoshop: Historia de Adobe Photoshop

Adolfo Nivar Cedano | ADF - Podcast

Play Episode Listen Later Jan 5, 2022 30:45


La historia de Photoshop arranca con la visión de Thomas Knoll de desarrollar un visor de imágenes, bastante distanciado de las funciones de edición especializada. Sin embargo, su hermano John Knoll lo invitó a extender las alternativas de su programa. Así fue como pasó de nombres como Display e ImagePro hasta Photoshop.

InTheir20s
#67 - Thomas Knoll, Former Community Architect at Zappos.com

InTheir20s

Play Episode Listen Later Oct 25, 2021 23:00


Thomas Knoll started building online communities back in 1996. He was the Community Architect at Zappos.com. He built 5 startups but only sold 2 of them. He has been an advisor for a dozen of my friend's companies and mentors hundreds of founders through 500Startups, TechStars, and local communities. While he has a technical background, he prefer to speak in gardening and architecture metaphors and is inspired by storytelling, psychology, evangelism, architectural theory, social economics, game mechanics, cultural anthropology, and compassion. This episode was sponsored by Unstoppable Wallet, which is a investor-oriented asset management tool with a focus on privacy, open economy, and decentralization. In a complex world of crypto, Unstoppable Wallet tries to make crypto easier and more accessible. Launched in 2019, Unstoppable has over 20,000 downloads, and the youngest wallet to be recommended by Bitcoin.org. The wallet currently supports all major crypto currencies and specifically designed for DeFi ecosystem. Learn more at unstoppable.money

Aufgebohrt: Der Podcast für nachhaltigen Praxiserfolg - Für Zahnärzte, KFO und MKG

Schon länger treibt uns der Gedanke einen branchenspezifischen Podcast zu betriebswirtschaftlichen Fragestellungen von Zahnarztpraxen ins Leben zu rufen. Inspiriert von den vielen Fragen, die uns in Bezug auf die aktuellen Herausforderungen erreichen, haben wir uns dazu entschieden den Gedanken nun schneller als geplant in die Tat umzusetzen.

Francoinformador
Lunes 18 de febrero. Escuchá las noticias en menos de 10 minutos.

Francoinformador

Play Episode Listen Later Feb 18, 2019 7:53


Descarga este episodio Descarga este episodio RAYA AL HASÁN MARCA UN HITO EN EL MUNDO ÁRABE. Mujeres de todo el mundo árabe han celebrado el nombramiento de Raya al Hasán, la primera mujer de un país árabe que accede al cargo de ministra del Interior en un gobierno en el que hay cuatro mujeres y 26 hombres. Al Hasán ha ocupado ya altos cargos como el de ministra de Economía (2009-2011), pero su nombramiento para una cartera de seguridad está considerado como un hito. EUROPA PRESS EX CARDENAL ES EXPULSADO DEL VATICANO. El papa Francisco devolvió al estado laico al ex cardenal estadounidense Theodore McCarrick, de 88 años, acusado de abusos sexuales contra al menos un adolescente hace casi medio siglo, algo hasta ahora inédito en la historia de la Iglesia católica. EXCELSIOR UN OSCAR PARA PHOTOSHOP. La ceremonia de los Oscar técnicos se ha llevado a cabo hace un par de días y entre todos sus reconocimientos sobresale un galardón para Thomas Knoll, John Knoll y Mark Hamburg, el trío de oro detrás de Photoshop.  La Academia tiene presente el gran alcance de la aplicación de edición de imágenes en el medio cinematográfico, tanto así que han declarado que Photoshop es quizás la herramienta favorita para los profesionales en el área. WWWHATSNEW “CHALECOS AMARILLOS” CUMPLEN 3 MESES. Los "chalecos amarillos” se manifestaron este sábado en París y en varias ciudades de Francia. Tres meses después del nacimiento de este movimiento empiezan a perder apoyo en la opinión pública. El ministerio de Interior estimó en 41.500 los manifestantes en todo el país, de los cuales 5.000 en París, cifra inferior a la de la semana anterior. EURONEWS CHINA BUSCA CAPTURAR ENERGÍA SOLAR EN EL ESPACIO. De acuerdo con reportes del The Sydney Morning Herald y Futurism, la Academia de Tecnología Espacial de China estaría trabajando actualmente en el desarrollo de una planta de energía solar orbital. La cuál capturaría la energía del sol allá arriba en el espacio para luego enviarla a la Tierra. El punto espectacular de todo ello es que el nivel de aprovechamiento del sol sería el máximo posible. Ya que no habría condiciones climatológicas que pudiesen reducir la captura de energía. Ambos medios afirman que el proyecto está en marcha. Con la meta firme de iniciar sus primeras pruebas de energía solar para el año 2025. SMH | FUTURISM NEGOCIACIONES PARA DISMINUIR EL MONTO DE LA MULTA. Facebook está negociando con el regulador estadounidense el monto de una multa, que podría ser de alrededor de 2.000 millones de dólares, por violar sus compromisos de protección de datos, según informó la prensa el viernes. Según el Washington Post y el New York Times, la FTC y Facebook están negociando actualmente la cantidad de un acuerdo que nuevamente evitaría el procesamiento. El NYT declara que la multa es de 41.000 dólares, pero que la FTC puede multiplicarla por el número total de usuarios involucrados. Según el Washington Post, las dos partes podrían ponerse de acuerdo en unos 2.000 millones de dólares. EXPANSION MÉXICO PROFESIONALIZA LOS VIDEOJUEGOS. La Comisión Nacional del Deporte (Conade), avala a los videojuegos como actividad profesional en México. Esta decisión ha servido para dar inicio a la Federación Mexicana de eSports, una asociación que acredita a los deportes electrónicos como un deporte, justo como el fútbol o básquetbol. Además de darle fuerza a los videojuegos y a las personas que los juegan, la Femes estará a cargo de crear selecciones que representen a México en varias competencias de nivel internacional y desarrollar nuevos duelos en el país. EL FINANCIERO OTRO SPOILER DE AVENGERS 4. Los juguetes de LEGO continúan mostrando spoilers importantes sobre Avengers 4: Endgame. La nueva filtración incluye una sorpresa que muchos fans del Universo Cinematográfico de Marvel estaban esperando.  Se ha confirmado el "regreso" de los Chitauri, el ejército alienígena que protagonizó la batalla de Nueva York en el primer filme de Avengersen 2012.  Avengers 4: Endgame se estrenará el próximo 26 de abril en todo el mundo, una fecha marcada en el calendario por millones de personas. INSTAGRAM PRIMER BANCO DEL MUNDO CON CRIPTOMONEDA PROPIA. Una noticia revolucionó esta semana al mundo  financiero, JP Morgan Chase será el primer banco en el mundo en tener su propia criptomoneda: JPM Coin. En unos meses comenzarán los primeros ensayos de la criptomoneda, que tendrá un uso restringido. Además,  JPM Coin estará indexada sobre el dolar. INFOBAE PREMIOS LAUREUS EDICIÓN XIX Los futbolistas Luka Modric, Balón de Oro y subcampeón del Mundo con Croacia y Kylian Mbappé, campeón en Rusia 2018 con Francia, el número uno del tenis, el serbio Novak Djokovic, el jugador de baloncesto LeBron James finalista de la NBA con Cleveland, o el Real Madrid vencedor de la Liga de Campeones y del Mundial de Clubes, forman parte de los nominados a las distintas categorías de la nueva edición de los Premios Laureus. Los prestigiosos Premios conocidos como ‘oscars del deporte’, que celebran este lunes 18 de febrero su XIX edición. Esta vez y por tercer año consecutivo se entregarán en Mónaco. MEDIO TIEMPO REALIDAD VIRTUAL EN VUELOS DE IBERIA. Iberia testará a partir de este lunes su sistema de gafas de realidad virtual en sus vuelos a Tel Aviv y Nueva York como complemento adicional a su oferta de ocio. La aerolínea ha desarrollado este proyecto en colaboración con la startup Inflight VR, una de las empresas que participan en el programa de aceleración Hangar 51 de IAG, grupo aéreo al que pertenece Iberia, y con la que ha firmado un acuerdo para establecer un periodo de prueba de seis meses tras los que se evaluará su continuidad. CINCO DIAS VENEZUELA AID LIVE. El cantante venezolano Nacho ya había confirmado su participación en el Venezuela Aid Live. En su Instagram el artista ha confirmado que la cantante e influencer de origen venezolano Lele Pons está también trabajando con la organización y que se presentará en la tarima. Chino Miranda y Ricardo Montaner son otros artistas que se suman a este evento que se realizará el 22 de Febrero en Cúcuta, Colombia. En las próximas horas se espera la confirmación de artistas como Alejandro Sanz, Anitta, Carlos Vives, Juanes, Luis Fonsi, Danny Ocean y Miguel Bosé. CARACOL Share on facebook Facebook Share on google Google+ Share on twitter Twitter Share on linkedin LinkedIn Share on whatsapp WhatsApp Te pedimos que te tomes un pequeño tiempo para responder a esta breve encuesta. Nos sirve para mejorar.

Digitalmagazin von Radio Stadtfilter
Nerdfunk 411: Wie die Pixel lügen lernten

Digitalmagazin von Radio Stadtfilter

Play Episode Listen Later Nov 15, 2017 29:51


1987 fing alles an: Ein Mann namens Thomas Knoll schrieb ein simples Programm, das ein Graustufenbild an einem Schwarzweissmonitor darstellen konnte. Aus diesem Programm namens Display wurde...

The Three Month Vacation Podcast
Why You Should Stop Looking for Your Passion (And Let it Find You Instead)

The Three Month Vacation Podcast

Play Episode Listen Later Oct 7, 2017 27:49


Most of us are told to start up a business doing what we're passionate about. There's just one problem. We don't know what we are passionate about in the first place. How are we supposed to find something we know nothing about? Let's explore the concept of passion and how to stop looking for it, and get it to find you, instead. Read the podcast on the website: Passion:Let it find you ---------- Imagine a person who can sniff a perfume and instantly identify the brand That person is my wife, Renuka. She can quickly work her way through as many as 150 fine fragrances. Fine fragrances are perfumes made in the classical style, by companies such as Chanel, Givenchy, Estee Lauder, Calvin Klein, etc. If you asked her if she's passionate about perfumes, her answer is clearly, yes. She worked in the perfumery industry for well over ten years, spending as much as half an hour to an hour each day, just tuning her nose to the subtleties of every perfume. Would that count as passion? It should, shouldn't it? All your life, you're told to follow your passion. To dig deep and find that one thing that makes you ecstatic. Somehow, you're supposed to know almost at the point of leaving school, what you're going to be good at, and to go after that passion. And Renuka didn't fit that bill at all. The only reason she took on the job at the fragrance company was because she was sick and tired of travelling and wanted a marketing job that involved little or no travel. So how much of a newbie was she at the job? In Mumbai, India, wearing flowers in your hair is a common trait among women. Whole market spaces are designed just to sell flowers. And two of the most popular flowers worn in women's hair are “mogra” and “jasmine”. When put to the test, Renuka couldn't identify their fragrance. It came as a complete surprise to her when she discovered that soap contained perfume. In short, this was a really miserable start to any kind of passion-hunt. Success feeds passion, more than passion feeds success Those are the words of Scott Adams, author and creator of the highly successful cartoon strip, “Dilbert”. And he's right, you know. Passion is a slightly ridiculous word because very few of us know what we're going to be passionate about, and especially so early in life. If you speak to my nieces, who are 8 and 13, they seem to have a range of things they love. One loves dancing and music to the point where she'll stop chattering and start singing along to the music. Another loves animals and is really fond of the idea of the romantic version of being a vet until she has to do all the un-romantic bits as well. And that's because success feeds passion I remember going to Fotosoft, a computer training school to learn Photoshop. Photoshop itself was barely five or six years old having first been released in February 1990. However, I was keen to learn Photoshop. I went to the class, learned what I could and then promptly forgot most of it. To say I was passionate about it, was an incredibly silly statement to make. Not many years later I needed Photoshop almost all the time. Instead of using the archaic system of creating a sketch, taking photocopies by the dozen and colouring each photocopy, I was able to do a single illustration, scan it in, and colour madly on the screen itself. Then along came the Wacom tablet, and I bought the ArtZ II. I was soon head over heels with Photoshop—a passion that has remained strong for almost 21 years. Most people don't get hit by a passion bolt of lightning Instead they fumble, stumble and grumble their way into a whole new world. Along the way, they suddenly run into a whole new world, and they start an exploration process. They look to solve either a problem that has loomed large in their own life or they set out to help someone else. Or like Renuka, they get a highly unusual assignment and then go through the process of falling in love with the skill. Take someone like Michael Phelps, for instance. Surely he was born to be a swimming champion, right? Nonsense. Phelps hated water as a kid. But he had a problem at school. He had trouble concentrating and was constantly fidgety. When his paediatrician diagnosed him with ADHD, he was expected to take the drug, Ritalin. When Michael Phelps was in the sixth grade, he was fidgety and had trouble paying attention in the classroom. His paediatrician diagnosed him with ADHD and prescribed Ritalin. To burn off all of that excess energy that Phelps seemed to have, he was told to “swim it off.” Except for the fact that he hated water “It's wild to kind of think about how far we've come,” he said in an interview with ESPN. “From my mom putting me in the water safety — I hated the water. I didn't want anything to do with it. I learned on my back.” Now with 23 Olympic medals to his name, we'd all be forgiven for believing that he was born with a passion for water. Even once he more than made his mark in swimming, his so-called passion flickered wildly. In the run-up to the 2012 Olympics, he routinely skipped practice for days on end. He got into intense arguments with his coach, Bob Bowman. Bowman told Dateline that he wished Phelps would have quit right at that point: “I didn't want him to go through this and I thought it was going to end badly,”. If you pick successful people at random, you're sure to hit those who knew they were going to make it big Some people, it seems, were either groomed, or got really good at a skill, and they went on to huge success over time. That's more the exception than the rule. Akio Morita, the founder of Sony first started out making rice cookers that were flops. The inventor of the pacemaker, Wilson Greatbatch, had no interest in getting the heart to function well. Instead, he spent his days as a young man, absorbed in radio technology. Thomas Knoll, one of the Knoll brothers that invented Photoshop, was a doctoral candidate in computer vision, with no desire to create one of the world's most loved photo retouching tool. So where do you go to find your passion? When you hear how Renuka got into the perfumery business, it might seem like a lucky break. The reality is that she sold discount debit cards, to begin with, then timeshares with a company called Dalmia Resorts. Her lucky break was like any other lucky breaks. It wasn't lucky at all. It was just a matter of getting involved with a project for long enough and finding you're hopeless at it at first, but are willing to stick it out for the duration. Most people start out in one field, get into another, and another and the passion grows, and even wanes over time. One thing is clear: you're not going to find your passion anytime soon. You'll just have to do what almost everyone before you has done You'll have to start solving a problem for yourself or someone else. Just writing on a blog or creating a website might be baby steps, but it's probably not going to solve the primary goal of business. A business tends to figure out what a client needs and then create the solution for that problem. To address the problems of the clients, you'll often to get moving past the computer screen. To get a business going, start those cooking classes, make those guitar videos, teach someone how to do the stuff you know. For starters, all you're doing is going down the road to find success. And success is simply being able to do something decently well. So well, that you're almost starting to enjoy it. I had no idea I'd like marketing I was positive I hated writing. I didn't speak very well, cook or dance very well. I started out with a passion for drawing, and that I still do to this day, but not as a profession. Instead my passion hovers around marketing, writing, and yes, I love to dance, cook and I'm a really good speaker. Forget looking your passion Learn something well. Solve a problem. Your passion will find you, instead. But don't you need to know something well before you solve someone else's problem? Does your neighbour know how to mow a lawn better than you? I'd say if you walk across, you will find the answer. Whether they do a better job or not, it barely matters. At some point, that neighbour is likely to pay you for the job if you offer to mow their lawn. Most businesses don't start solving some amazing problem. Most businesses are remarkably mundane in their approach. You need to get a package across, let's invent a business like FedEx. You want to learn how to get rid of the cracks on your feet, let's make a crate called Heel Balm. You want to go to Mars? Well, that's an amazing problem, but most of the time, you're not trying to rewrite history. Take for instance the book “5-Minute iPhone Magic” That's a book, and yes we sell it on our website. How many pages do you think that book contains? It promises a 5-minute makeover, so it can't have many pages, can it? But wait, surely I must be a great photographer to write a book on photography, right? Even as you hear those words, you know it ‘s not true. I'm an excellent cartoonist. My writing skills are way above average, and photography is something I do on the side. Unlike any of the books you see on Amazon, this book isn't promising you'll learn about any technical stuff. In fact, what makes it so very palatable is that it takes the 50 odd features that exist in the software and gets rid of 47. When you have only three things to learn, you are on your way to taking some wonderful, if not excellent pictures with your iPhone. The most mundane job will get you started as an entrepreneur Which is why so many successful people talk about those mundane jobs. They delivered papers, they worked as waiters, they brushed down a dozen horses—jobs like that. And while they were lucky enough to get their mundane job earlier in life, every job, every business has an overwhelming amount of mundane moments. The reason why most of us don't start is because we think have to be outstanding, or at least superior in some way. No one is saying you have to be mediocre, but when you start out, by golly, you're going to be average at best. And there's this funny story to tell at this point because it involves photography. A few months ago, my cousin came over to visit from Dubai. For some reason, the discussion about my sister's wedding came up. And since I've been such a keen photographer/videographer, I'd taken pictures and video of their wedding. It wasn't easy to find the DVD of the recording, but I was persistent. It only took 30 seconds of video for me to realise I was terrible back then. My video flipped aimlessly from side to side. The photos were devoid of composition, story and didn't resemble anything close to what I can achieve now. Would someone hire me back then as well? The answer is yes. Even when I was turning out what I now consider terrible cartoons, abominable logos and probably ugh articles, someone was willing to pay for it, because it solved their problem. The reality is you'll never know something well enough for yourself Or to put it another way, what you think is horrifying, is pretty good for someone else. The reason why successful people get that way is because they are either ignorant how bad they were (I was that way for sure) or they expect to get better as time marches on. If you wait to get better, the wait extends interminably. You'll never really get off the ground. And that passion, your passion, will go find someone else more deserving. Harsh words? Sure, but that's how passion comes into being Instead passion starts at the bottom of the heap being really crappy. Renuka didn't know about perfumes. Even you probably know that soaps have perfume. Even I, who have zero interest in fragrances, could identify a “mogra” and “jasmine” flower fragrance. Renuka's start wasn't at the intersection of knowing something well and solving someone's problem. There was nothing. Then there was a little bit. Then there was more. Then she was offered a job as a perfumer. You don't get asked to be a perfumer unless you have knowledge of chemicals She knew nothing about it. She didn't take the job because life veered off in another direction. But one thing we know for sure. She'd start at crappy, no-knowledge and work her way up. It took her six months to get to a point where she was ready to rock and roll from not knowing anything to being pretty confident. It might take you three months, or nine. However, if you wait for that intersection; that intersection of knowing something well and solving someone's problem. Well, that's a long wait. A wait that will last forever. So, stop looking for your passion. Knowing something well and solving someone's problem is more commonplace than you believe. Next up: Whenever you have a deadline, somehow you're able to stagger towards it and get the job done. But other tasks never seem to move forward. In life we need to complete projects that are urgent, but also projects that are good for the soul. Find out how do we get these projects going and how can we sustain them over the long term? How To Avoid Overwhelm (And Systematically Complete Projects)

The Three Month Vacation Podcast
Info-product Creation Part 2: Double Your Sales With Versions and Satellite Products

The Three Month Vacation Podcast

Play Episode Listen Later Jun 17, 2017 29:34


Can you really double your sales of a product you've created a while ago? And why are satellite products so very useful to clients and profitable to your info-product business? In this episode we look at info-products as we'd look at a piece of software like Photoshop. Find out the magic that already exists within your info-product and why you don't have to keep crazily searching for newer clients all the time. Read it online: Double Your Sales With Versions and Satellite Products ----------------- Most people have never heard of the Knoll brothers, but they've certainly heard of the program the brothers invented. That program was Photoshop Developed initially in 1987 by Thomas and John Knoll, it wasn't the sophisticated program like the modern version. Back then it wasn't called Photoshop, but was named “Image-Pro”. It was only when the Knoll brothers decided to sell the program in 1988 that they changed the name to Photoshop. As the story goes, no one was really interested in the program, except for Adobe. Adobe saw the potential and purchased all the wholesale rights, and by 1990 the first version of Photoshop was released. Today, Photoshop has gone through thousands of changes and 27 versions. Every time a version appeared on the market, two sets of customers bought the product: new clients and existing ones. And in that version history is a lesson for almost all of our information products. Photoshop is no doubt, built by its programmers, but who comes up with endless suggestions for the improvement of the program? A large portion comes from the users themselves. And who buys the newer version of Photoshop? Once again, it's the existing users of the program. Today, Adobe has a subscription model in place, where all upgrades are automatic, but for at least 20+ years, the newer versions of the product were purchased by existing users. A similar concept can be used to sell your own info-products It's not common in the information products world to think of books, videos or courses as they do in the software world. Most information product creators write a book or create a course and it stays in its original format. Yet your target profile is always looking for an improvement. At Psychotactics, we create newer versions of info-products as often as we possibly can. As you're probably aware, the Article Writing Course is now in Version 2.0. So is the First Fifty Words course and The Brain Audit has seen many versions since we first released it in back in 2002. Bear in mind that not all courses or info-products need constant revision, but instead of simply dashing madly into yet another information product, you might want to take a look at how versions will help sell info-products to an existing, as well as new audience. Listening to the target profile can also help you create more in-depth versions of your products Take the Article Writing Course for instance. It's an extremely comprehensive course and clients love it—they really do. At first the course existed as a standalone, but the target profile—or clients, in this case—kept asking for in-depth sub-courses. For instance, writing headlines is already covered in the Article Writing Course, but now we also have a separate eight-week headline course. The opening of the article, or the First Fifty Words as we call it, is also part of the Article Writing Course, but it's also a separate 8-week intensive course. What you're learning from the above example is that even when you have like what seems to be a complete info-product, clients are more than happy to buy in-depth versions of the components of the products. To make this clearer, let's break up the Article Writing Course into components – Headlines – First Fifty Words – Connectors – Subheads – Sandwiching – Objections – And so on. When you look at the list above, every component could possibly become a separate and more detailed information product or course. Some might be shorter, or take up fewer pages in a book, but they all have the propensity to break off from the mother ship called the “Article Writing Course” and become satellites of their own. And clients tend to want more of the same good stuff you're putting out. If you go deeper into the satellite info-products, clients are more than happy to buy into your offering. We know this to be true because of what we see at Psychotactics. A client will do the headlines course and then do the Article Writing Course and possibly the First Fifty Words course. Or they may start with the Article Writing Course and then move to the headlines course. The satellite courses don't cannibalise the main course. And this concept applies to any sort of info-products whether audio, video or text. And you know this to be true because of the music industry At some point, we've all bought music in some shape or form. Some of us may have had the pleasure of buying cassette tapes, CDs, DVDs and then signed up to Spotify, Pandora or Apple Music. The fact that we already have access to all the music we need doesn't stop us from listening to it on the radio or YouTube, for that matter. If the musician rolls into town, we're reasonably likely to pony up anywhere between $100-$500 for concert tickets. In short, all versions and satellite versions work and the client—your target profile—wants you to create updated or at least deeper content on the very same topic. The target profile is a great boon for a business If you have a target audience, you can't really do much. If you have some persona stuff, again you're just stabbing at some made up stuff. However, the moment you have a real client in front of you, you are able to learn so much more, because a real client speaks, complains, gives feedback and yes, buys your info-products. Even so, a target profile can be a distraction as we've learned on this target profile trip. So let's summarise what we've learned so far: What have we learned so far? The Knoll brothers: John and Thomas Knoll. We learned they invented Photoshop. But besides that very important point, we also learned: 1) How to create an information product and why you need to leave the target profile out of it There are times when you might want to include the target profile, but that product might end up like a lot of me-too products on the shelf. To go rogue, you might need to sit down all by yourself and create an information product that is based on how you see the client getting from A to B. To put this fact into perspective, think about Photoshop itself. No target profile created that program. Instead the Knoll Brothers worked out what was needed to get clients from A-B and off they went into generating that awesome piece of software. The Photoshop me-too products were largely constrained by the boundaries of Photoshop itself. In short, the me-too were more a sort of target profile driven info-product, while Photoshop itself was a creator's dream. The target profile is not completely excluded from the creation-process, though. Once you've gone through the early stages and have your content past the early drafts, the target profile becomes extremely useful. I tend to send the draft to the target profile to get their feedback. There's almost something that I have left out, things I've not explained, examples that need more detail, etc. And the target profile will give me that very pertinent (and often, persistent) feedback. However, the target profile does play a role in pre-selling the info-product. 2) The target profile and the pre-sell While you shouldn't really get the target profile involved in the early stages of creating the info-product, you should get that client in very early in the landing page/pre-sell process. The reason why the target profile is invaluable in the pre-sell stage, is because you get to know what motivates the client and the main problem they're facing. Once you have the biggest problem clear, you can create your sales page to tackle that issue. The target profile interview becomes utterly invaluable when you're in the sales/pre-sell phase. To understand more about how the target profile plays a role, pick up your copy of The Brain Audit and read the chapter on target profile yet again. 3) Finally, the target profile plays a significant role in in a version or satellite product creation Users usually want a sort of upgrade. They'll ask you to fix this and that in your info-product. Most info-product creators nod glibly and do nothing. They simply don't bother to create a newer version of the info-product. Admittedly not all products need an upgrade, and any sort of update can be as much, if not more work than the existing product. Even so, you're able to sell an upgraded product to existing as well as newer clients. The other aspect is the creation of satellite info-products Just because you have a complete and detailed info-product, doesn't mean your target profile won't hanker after even greater detail. This is when you create a satellite info-product. The Article Writing Course has satellite courses, and even The Brain Audit has satellite products. In short, the user is asking you to create info-products that help them understand your information differently or in an intermediate format. Paying attention to the target profile makes for loyal clients and substantial profits from an existing clientele. Instead of scrambling all over the place to get new clients all the time, you can use this concept of satellites products and versions to run an extremely profitable business. The target profile is crucial. Or not. It depends on the activity and the stages of your info-products. What’s the one thing you can do today? There’s no one thing. This is all about stages. 1. Write the product you want to write to help the customer get from point A to point B. 2. Once finished, have a target profile review it for feedback. Make changes. 3. Interview target profile to help create a sales page: – Find out the problems they're having and use those problems in the sales page. – Find out their solution, objections, testimonials, risk reversal and uniqueness. Use on the sales page. Next Step: If you missed the first part of this series, here is the link:  Info-product Creation Part 1: When to Leave The Clients Out (And When to Include Them In)

Up In Your Business - Upper level thinking, being, and living!
THOMAS KNOLL | How to love leadership by leading with love #42

Up In Your Business - Upper level thinking, being, and living!

Play Episode Listen Later Jun 23, 2016 52:25


Thomas Knoll has seen his share on both sides of leadership, well versed on the impact of actions, decisions, and techniques for leading teams well. His background is one of a human focus – community building, customer care, and emotional intelligence. As such, his philosophy of people has become the forefront of his skill set. Thomas helps teams level-up as an Executive Advisor & Business Coach at Revelry Labs. His resume also includes companies like Primeloop, 500Startups, LaunchRock, Zappos, UserVoice, and Seesmic. On this show we talk about how to make better decisions, building teams, and servant leadership. In This Episode, You’ll Discover: Creating entrepreneurial advantage by having startup mentors How leaders communicate to build trust How to overcome hesitation in decision making process Why all successful people always try to grow in new areas Why a great entrepreneur needs to let go on their vision, communicate and open up Empower your team to do great things Definition of servant leadership Why people with humility improves in performance and have more inner peace The positive side of change and how change is vital to professional success How flexibility is key to healthy team building Developing team’s shared values The metaphor of leading business and parenting Why do you say, “I want to be better”? Showing up and doing the work Links and Resources Mentioned in This Episode: Book Mentioned:  Five Love Languages – a non-business book that is really helpful in leadership Thomas’ Twitter: @thomasknoll Thomas’ LinkedIn: https://www.linkedin.com/in/thomasknoll His phone number: 415-935-3547 Thanks for Listening! Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave a note in the comment section below! If you enjoyed this episode, please share it using the social media buttons you see on the left or bottom of this post. Also, please leave an honest review for the Up In Your Business podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the

Rocketship.fm
Interview: Thomas Knoll on Entrepreneurship for Couples

Rocketship.fm

Play Episode Listen Later Nov 3, 2015 42:30


Thomas Knoll, serial entrepreneur and personal advisor, talks with us about his new venture, Knoll Consulting. He teamed up with his wife, a licensed psychotherapist to create a 6-week course designed to help entrepreneurs and their partners find a variet Learn more about your ad choices. Visit megaphone.fm/adchoices

Objectif numérique
Émission du 3 octobre 2015

Objectif numérique

Play Episode Listen Later Oct 3, 2015


‘Objectif Numérique - Épisode #72 - Un flash plutôt spécial // Triggertrap... FAIL! // Nikon 1 J5 // F4 serait-il devenu le nouveau F2.8? // Citations pour inspirer le photographe // Test du Nikon D750 // Suggestions de la semaine: - Des photos mielleuses - Thomas Knoll, photographe - Des photographes essaient d'utiliser Photoshop 1.0 - Les 20 plus belles photos prises avec un iPhone 6’

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Rocketship.fm
Interview: Thomas Knoll of PrimeLoop on Why Your Company Should Ban Email

Rocketship.fm

Play Episode Listen Later Oct 28, 2014 28:36


Thomas Knoll, Founder of PrimeLoop, talks about why he’s baked the “no internal email” rule into his company. He talks about the insane benefits to workflow, culture, and sanity, as well as how any company can start to implement the same processes, regard Learn more about your ad choices. Visit megaphone.fm/adchoices

founders thomas knoll
The Record
Seattle Before the iPhone #2 - John Nack

The Record

Play Episode Listen Later Jan 17, 2014 79:01


This episode was recorded 22 May 2013 live and in person at Adobe's offices in Fremont in Seattle. You can download the m4a file or subscribe in iTunes. (Or subscribe to the podcast feed.) John Nack is Principal Product Manager, Adobe Digital Video. He has a blog (definitely worth reading, especially if you use Photoshop) and is @jnack on Twitter. This episode is sponsored by Microsoft Azure Mobile Services. One of the cooler features recently added is the ability to create custom APIs. Originally you were limited to standard operations on your database tables — but now you can design any API you want. This allows you to create a full REST/JSON API that's tailored to your app, that works as efficiently as possible. (And it's all in JavaScript. Mobile Services runs Node.js. Write your apps in your favorite text editor on your Mac.) Things we mention, in order of appearance (pretty much): Adobe LiveMotion Photoshop John's Blog Kurt Vonnegut Granfalloons despair.com Cocoa 64-bit Carbon 64-bit Unfrozen Cave Man Olive Garden South Bend, Indiana Tiramisu St. Sebastian Breadsticks Monkeys 2005 Movable Type DeBabelizer GifBuilder Anarchie 1984 Mac 2001 Algonquin Hotel Apple II PCjr ASCII Art Clip Art Googly Eyes Bill Atkinson MacPaint Rorschach Test Apple II GS Great Books Quadra 840AV Quadra Ad Director SuperCard Søren Kierkegaard Immanuel Kant Notre Dame Football Windows NT HTML New York City 1998 Flash Macromedia Illustrator Navy ROTC San Francisco GoLive NetNewsWire After Effects Thomas Knoll Camera Raw Photoshop Touch Germany Philistinism Perfectionism Volkswagen Carbon-dating Web Standards SVG CSS Gus Mueller Acorn Neven Mrgan Khoi Vinh Croatia Portland JDI Healing Brush Buck Rogers Creative Cloud Facebook Smugmug WWDC Jetta Ketchup Death-march Comic Book Guy John Gruber “If you see a stylus, they blew it.” Microsoft Surface Metro UI Rahm Emmanuel: “You never want a serious crisis to go to waste.” The Mythical Man-Month Content-Aware Fill Shawshank InDesign Adobe Magazine Nike PageMaker Postscript SLR Lightroom Black & Decker Dr. Evil Loren Brichter Instagram Kickstarter NGO Tumblr Acquisition Troy Gaul Blurb The Onion: Report: 98 Percent Of U.S. Commuters Favor Public Transportation For Others Data T-1000 Syria MacApp Resource Manager John Knoll Industrial Light & Magic QuickTime OpenDoc Corba OLE SnapSeed Mac System 6 Apple events AppleScript Audio Bus 1992 “The only time you should start worrying about a soldier is when they stop bitchin'” Alan Kay: “The Mac is the first computer good enough to be criticized.” TapBots Tweetbot 2 Android Kai's Power Tools Kai Krause Fremont RUN DMC Porsche Boxster Flavawagon Google Glass Robert Scoble

Tummelvision
TummelVision 59: Thomas Knoll on love, community architecture, Zappos, tech, and humanity

Tummelvision

Play Episode Listen Later Apr 1, 2011 72:48


Thomas Knoll joins Heather, Kevin, and Deb to talk about love, community architecture, Zappos, tech, and humanity.

Adobe ® Photoshop® Lightroom ™
Podcast #24: Mark Hamburg, Zalman Stern, and Thomas Knoll

Adobe ® Photoshop® Lightroom ™

Play Episode Listen Later Dec 15, 2006 51:13


Adobe ® Photoshop® Lightroom ™
Podcast #10: Mark Hamburg, Zalman Stern, Thomas Knoll and Michael Jonsson

Adobe ® Photoshop® Lightroom ™

Play Episode Listen Later Jul 26, 2006 26:33


Adobe ® Photoshop® Lightroom ™
Podcast #8: Tim Mark Hamburg, Bruce Fraser Zalman Stern, and Thomas Knoll

Adobe ® Photoshop® Lightroom ™

Play Episode Listen Later Jul 7, 2006 41:11