Podcasts about when kevin

Scoring a meeting with the decision-maker can be challenging, but creating allies within the target company can be your strategy for making progress. Sometimes all it takes to get past the gatekeeper is to build a solid relationship with them. In today's episode of The Sales Evangelist, we're going to do just that with the help of today's guest Kevin Cummings.   Kevin has worked in many different sales spaces, from industrial to medical to tech. .Throughout all his sales interactions, Kevin feels most confident when revisiting offices.  But even if it's the second, third, or fourth visit, he'll sometimes end up talking to people who act like it's his first (even if he's spoken to them several times.) To avoid that, Kevin makes an active effort to loop those people into the conversation. Make them feel as important as possible because while they aren't the “decision-maker,” they can make your job tremendously more difficult.   Make connections with the gatekeeper: Ask them what the best method is is to talk with them. Then, stop talking and let them identify how they want to interact with you. Many salespeople know the gatekeeper is essential, yet we treat them as if they aren't. You can't always determine who has the influence, so be nice to everyone. Beyonce says “hello” and “thank you” to everyone she meets. Be like Beyonce. When you're genuine with someone, they can feel it. But, conversely, being fake won't generate the results you want.   Don't be afraid to interact with the gatekeeper. Especially in the tech and medical fields, the actual decision-maker might not have the time or bandwidth to go out to lunch or have drinks with the salesperson. So why not do it with the gatekeeper? When Kevin does this, it's usually only about 15 minutes of business talk. The rest is just building a relationship and connection with the gatekeeper.  While that person can't make the decision, they'll remember you and want to get you in contact with the person that can. Your ultimate goal? Make everyone in the office your champion and advocate.   Help them, don't help yourself. Since Covid, many people in companies across the country have had to and continue to wear many hats. Don't try to sell immediately, and instead ask how you can take things off their plate. Be human, and do the thing that a good human would do. Don't put your title first. You might be a salesperson, but humanity comes before titles.   Kevin's major takeaway? Understand that your customers' objective in their job is not to buy your product or service. Everything you do should be about them, not about you.    National Sales Network, a nonprofit organization for black people in sales and marketing, has 17 chapters across the country. Visit the website to find networking events, skill workshops, and hiring opportunities on their website.    To get in touch with Kevin, connect with him on LinkedIn.   This episode is brought to you in part by Skipio. Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.   But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.   This course is brought to you in part by the TSE Sales Certified Training Program, a course designed to help new and struggling sellers to master the fundamentals of sales and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.thesalesevangelist.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.   We'd love for you to join us for our next episodes, tune in on Apple Podcast, Stitcher, and Spotify. You can also leave comments, suggestions, and ratings for each episode you listen to!  Read more about sales or listen to audiobooks on Audible and explore their huge online library. Register now to get a free book and a 30-day trial. Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

In this episode, Kevin Palmieri and Alan Lazaros sit down to talk about something that many people struggle with: lying. How many times have you lied to yourself or someone else? If you lie with the rationalization that you're protecting someone, you may want to double-check on that because people who have been lied to would rather hear the hard truth. Remember that the truth will not only set you free and clear your mind, but it will also bring you closer to success.Group coaching details: https://nextleveluniverse.com/group-coaching/We love connecting with you guys! Reach out on LinkedIn, Instagram, or via emailWebsite

Data Security With Kevin Coppins Today we're going all the way to Florida to learn all about data security! A very unbelievably talented man called Kevin joins us on The Next 100 Days. What Brings You Into The World of Data Security Kevin deals with data that matters. The tag line at his company, Experian, is "Protect What Matters Most". The "What Matters Most?" portion of data is the digital versions of you and me. The digital bits, like your family, you neighbours, your dog. They are all bits of digital information you can find out online and resemble to make a digital version of yourself. It's hard for Kevin to identify who you are if there's two versions of you. http://thenext100days.org/wp-content/uploads/2021/06/Data-Kevin.mp4 Unfortunately, it's a frequent data security problem. People are going to send you emails with a link and they wanted you to click on. They're not going to ask you for specifics, they're going to ask you for one slither of data. They can take that one piece of data and take it to other data they've found on the dark web. Or, through doing general research through things like Facebook and LinkedIn. The hackers can take that stuff, stitch it together and quickly become you. http://thenext100days.org/wp-content/uploads/2021/06/WHat-brings-you-to-world-of-data-security.mp4 Identity Theft One example he knows, is of a woman who had her driving licence stolen. A woman had taken that license and checked into the hospital with it. A different woman using her ID. That woman gave birth in hospital, to a child addicted to methamphetamine. After she had the child she left the hospital. The hospital thought the woman on the driving license was the woman who had the baby. They showed up at the real woman's house to take her children away. She was declared an “unfit mum”. This is when the stuff gets real in Kevin's line of work. http://thenext100days.org/wp-content/uploads/2021/06/Example.mp4 What to do to Protect Yourself and Others Online Data Kevin usually gives people a book called “200 ways to Protect Your Privacy”. It explains things like why you shouldn't put your kids initials on their backpack. It could be an insight to your password, or your partners. If somebody knocked on your door, you'd assess who they are first before letting them inside. Just like with an email, you should always check it thoroughly first before clicking anything.   How did you get in the market? When Kevin was a young boy, he had a dream about getting into Data Security. Throughout his career, he's spent a lot of time I the identity and access business for the whole decade of 2010. Understanding identity was core. What is the who? Who do they have access to? Back in 2015 he watched a TedTalk. The guy talks about a golden circle. He says "people don't buy what you do, they don't buy how you do, they buy why you do it". Kevin was continuously challenging the "why" of this company. He couldn't find it, so he didn't want to work there anymore. Jake got into this job and this role just speaking off of his passion. This job is getting harder and harder all the time. If you're a big company and have loads of data, understanding the important from the none important bits it's highly important. Get in touch with The Next 100 Days hosts… Want to know more about Graham Arrowsmith? Finely Fettled – If you want more affluent and high net worth customers, investors or patients, Finely Fettled can help you. Who you attract as customers matters a lot. Why not deliberately get higher value customers? You'll be able to access a comprehensive set of specialisms to achieve your goals and stand out in your field. Marketing strategy  |  Offline to Online Campaigns  |  Data profiling and data cleansing  |  High Net Worth Data Copywriting  |  Design and creative services  |  Direct Mail Campaigns  |  Print, production and postage

Would you like to be self-employed - but you're having a hard time believing it's possible? It is totally possible to make your entire living online from home! Today I am going to give you 7 real-world people from completely different niches and backgrounds - that are examples of you can truly change your family's life and future through online business! Show Notes 7 Success Stories from the Flipped Lifestyle Community: Evan Burse. Evan is a husband and dad of 4 amazing kids! When Evan came to me he had a “dream job” as an illustrator at Marvel - that was grinding him down working him down 70 hours a week. He did have a good YouTube following but wasn't making money online. So, we had him start a membership (thecartoonblock.com) where he teaches people online how to draw superheroes! He made enough members in that first month to resign from his dream job because he created a new dream for his family! Jeanette Stein. Jeanette is a rockstar (and has 6 kids)! When Jeanette came to us she had made pennies online in the months before she joined the Flipped Lifestyle Community. After we talked, she launched her membership at “back to school” time - the peak time for her math teacher membership site! 3 or 4 months after she joined the Community, she went in and resigned from her full-time job! Now she sells math lesson plans to several different age groups and has a partnership too! Rina Orellana. Rina is a Flipped Lifestyle Alumni from California. When she came to us in the forums she said, “I have an idea but I don't know if it will work.” She said, “I'm a flamenco dancer, I have a flamenco dance studio. I don't know how to grow my membership.” She launches her membership and makes it to the 100 member mark! She expanded her revenue and now she has this amazing business where she is offline and online! (onlineflamencostudio.com) Paul Clifford. Paul spent years making next to nothing as a freelancer in the AV world, doing audio and video tech. The membership Paul built (trinitydigitalmedia.com) was building slow over the last couple of years - this was the opposite of an overnight success story. He got up to 25 members after launching in 2019. We coached Paul up and he followed the Membership Masters newsletter to a T and his business exploded! Now, he has had his first 5-figure month! The most money he had ever made in a single month! His membership focuses on helping churches learn how to use technology to go live stream, use software, and present better! Kevin Depew. When Kevin came into the Community, he had no idea what he was going to do! His first idea he tried was TERRIBLE. So, we want back to the drawing board and I asked him what other skills he has. He knew how to play guitar and loved to come home to relax by playing his guitar! He launched (relaxandlearnguitar.com) and it just took off! Right now he is approaching 200 members and ready to retire! Jennifer Bradley. Jennifer came to us when she was helping school Speech-Language Pathologists and sold things in 3rd party marketplaces. We helped her build her own membership and within close to a year she went from zero to 1,000 members! Because of that, her husband has quit his job and to pursue his dream!(www.speechtherapyplans.com) Blair Green. Blair (pharmapreneuracademy.com) was a pharmacist and wanted to teach other pharmacists to have others services so they were not so dependent on doctors or drug systems! This helps them create better practices and more money. She had her site going but she had pay walls and things we needed to change. After we talked to her, we re-did her membership and she began making over $30K/month in just a matters of a few months! Find us on: Apple Podcasts Spotify YouTube Facebook Twitter The Official Flipped Lifestyle Podcast Facebook Group Join the Flip Your Life Community!

Meet Kevin   Kevin is joining us today from Des Moines, Iowa where he has lived, worked, and coached most of his life. During work hours, Kevin serves as an Account Manager for AssistRX which is a specialty therapy initiation and patient support company delivering informed access and improved outcomes for their customers. After the work hours or potentially sometimes before the work hours, you can find Kevin in the gym, teaching the game to the next generation of players and mentoring those players to become even better men and women away from the court. When Kevin isn't working, coaching, or playing uncle to as many nieces and nephews, you can find him searching for his golf ball in the woods to the right where he typically slices.   I want to start out with just the evolution of the high school player because you have been a high school basketball coach for 20 years now. In your opinion, what has been the evolution of the high school player, not just on the court, but also off the court throughout that those 20 years?   Yeah, so it's been very interesting to see firsthand way back 20 years ago, where, when you thought kids were bigger, faster and stronger, and they were at the time, and then you fast forward 20 years, what that bigger, faster, stronger looks like, it's insane. Back then, I would say the game was kind of an inside-outside game where you're trying to hit the posts and you're trying to get double teams in the post to kick out to guards for shots and stuff like that. Over time, the game has evolved. I mean, we literally in our practices, now we spend so much time shooting threes, and it's free throws, layups, and threes. We will shoot mid-range shots and stuff like that, but we spend a ton of time on threes because the game, not that it's not post oriented, but it's extremely guard-oriented where way back I would say you needed one or two really solid big men to play the game and to have a good opportunity. Now, you still need that and you saw it with Baylor a little bit in the championship game where they have guards for days and strength and conditioning programs, they're insane now. Two or three days a week, our kids are up in the morning, and they're doing speed and agility drills from boxes, to cone work, to jump rope, and then they're lifting weights a couple of days a week. It's just crazy where the game was, and where it is now. You talk about off the court and stuff like that and back then there weren't the distractions of social media and things like that or your phone. These kids nowadays are on Twitter, Instagram, YouTube, Facebook, and if they're not watching somebody else, or posting something about themselves or someone else then something's wrong. They spend so much time on their phones these days and they're always trying to see the next highlight or become the next highlight. There's a lot of distractions that I think take kids away from what they need to be spending a lot of their time on, whether it be academics, or their craft, or skillset, so we emphasize that and talk a lot about that stuff.   It seems like your game might have been better suited for today's style of play a bit. Has it ever clicked for you in your head where you wished you could play in today's game with the style being more guard-oriented?   So the funny thing is when I was about 25 years old, my best basketball that I've ever played in my life was 25 to 35 without question. These were competitive leagues that we played in, and I think you hear a lot of guys talk about that nowadays is, I think the game slows down a little bit for you, you're more mature, you figured out the ins and the outs, you don't have a coach screaming at you and telling you this or that. But I mean, 25 to 35 was my best basketball by far. You're not running plays, there's not all this structure, and then to come back to it, I think the game just slows down and you figure things out a lot more as you get older.   How do you transfer that knowledge that you have to your current players?   So we talked about it a lot. For me, conditioning has always been a huge thing. It was funny, we'd go play these pickup leagues, my brothers and all of our friends and I would walk into a gym, this is no joke, people were like, "Oh, no, there's O'Hare, I'm not guarding O'Hare." The thing was that it had nothing to do with me being good, nobody wanted to chase me around. They just knew I was going to run nonstop, whether it's off a bunch of screens or constant defense. You think about it, when you get older people aren't here to guard you or work hard, they're just there to get some shots up. So the conditioning was huge. So we condition a ton at Dowling Catholic High School and the kids ask if I'm the basketball coach or the track coach, that's kind of the joke at the school. In order to do what we want to do, which is put a lot of pressure on the other team by pressing, or trapping, we need to be really good in the second half, and we need to wear people down and I can't guarantee wins and losses, but I can guarantee that we'll be the most conditioned team. More times than not, it has worked out on our behalf. That was something that I learned later in life, understanding why I'm doing all the movements and why I'm reading this screen like that. So we talked about that stuff daily so we aren't just doing these things to do them, but also why we are doing them.   How important was life after basketball for you while you were in school and playing at St. Ambrose? The second aspect of that question is how much emphasis did St. Ambrose put on that and what kind of support did you feel like you received in college to prepare yourself for the next step?   The short answer and listeners want to learn from my mistakes is I probably didn't put a lot of emphasis on what's gonna happen after college while I was there. I just always thought I would find a job and life would be great, blah, blah, blah. I can honestly tell you, I thought I was gonna play in the NBA all the way up until my senior year when I was only playing 17-20 minutes a game on my college team. I still thought somebody was going to pick me!    Where does that mindset come from for you?   Jordan and Kobe, man, like I followed Jordan and Kobe and Jordan like crazy. Their mindsets and their mentality on everything, like it didn’t matter if there was any truth to what you're thinking, nobody cares. If you don't believe it, or if you don't have it then you're behind the eight ball. So just following those guys, and watching them, and listening to them, my confidence was through the roof, whether it should have been or not. But Ambrose was huge for me. When I went there I thought I was the best thing since whomever and you get there and you realize there's a lot of people from a lot of different states that are a lot better than you think. Every year I was a backup point guard and so the next year is going to be my year because that guy's going to graduate and all of a sudden, here comes the new junior college player who's a stud that wanted to move home and be close to family. Then he graduates and now it's like, oh, my God, this is my team, I can't wait to take this team, we're going to do great things, and here comes this other transfer from a D1 school. So that was the challenge of that. These guys just easily put me in my place left and right, but it was great for me. You learn so much from the struggles, and the adversity, and the challenges of trying to accomplish something bigger than yourself which was huge for me. But so I was a business management and economics major and my senior year was probably when I really had to start my plan B. I wish that I would have done internships and all those things in college, and I would 100% recommend that to kids nowadays. I mean, just to get the experience, to build the relationships, and add it to your resume then maybe those companies are going to ask you to work for them full time when you graduate if you're doing what you're supposed to be doing. But those things would be huge, where I was just a gym rat all summer focused on this and that. I don't take it back, but that's a mistake, I probably would have gone back and spent a little more time on my studies and looking for experience. I wish I would have put a little more time and thought into my future plans when I was in college.   Did what happened to you on the court and on the team with feeling like you were number two translate then to the professional world as well?   I think anytime you go into the real world and start working with companies, everybody has a role. We talk about this with our high school players, you have to play your role and you have to do your job, whatever that is in order for the company or the team or whatever to succeed. So translating that from high school and college sports where you learn so much from teamwork and what it takes to accomplish the end goal, and it takes from a sports perspective 15 people to accomplish that. Then when I got into the data processing world, I was on a team of eight and if somebody wasn't doing their job, then our team would struggle. So you find other people helping each other reach sales goals and stuff like that, you know, it's the old, "You can't drive a car with three wheels." I mean, it takes literally everybody on your team in the real world, or on your team in sports, to accomplish goals and there's no one person bigger than the other. So I didn't come into the real world and think that I would head straight to the top right away. There's always a process, and there are always steps before you get to wherever, you're shooting to go to, or you're trying to get to.   What I've had to find in coaching, is that you have to take your own experiences and take your own mistakes, and find a way to slowly implement them into your coaching philosophy and your team's culture so that if nothing else you're adding tools to your players' toolbox, so when life gets a little bit harder, they're more prepared for that. What kind of things have you put in place there at Dowling that you're super proud of that you see?   So here's what I've learned. Being there for 20 years, I think at the end of the day, and I just had this conversation with our athletic director the other day who has done unbelievable things at our school, and he's also our football coach. But if you can get kids or people to understand what they mean to you, from a love, care, and respect standpoint, I think more times than not anything you tell them is going to go even farther than what you would think because they know that you're only there to help them at the end of the day. Everybody's sports career is limited, whether it's one year after your freshman or four years after high school and if you're lucky, you get another four years of college. I try to build and create these relationships with players from day one and even in the summer before they're starting to come in, whether that be with their AAU programs, or with our grade school programs. Again, I'm trying to show them the ropes of basketball, but I'm also very genuinely concerned with what's going on in the classroom and their personal life, like asking what their dog's name is, and things like that. You say those things and it seems kind of funny, but there's 100% genuineness in reality behind them and I don't ask things just to ask them because if I ask somebody something it's because I care. I've found that when you do that with kids, they're gonna run through walls, and they're gonna do everything in anything they can because they believe you and they know you're not trying to steer them in the wrong direction. If they look good, you look good, and if you look good, they look good. So that's gone a long way and some of the things we talked about a lot are the whole "We not me," process. We talk about we not me a lot. We also talk a lot about accountability. That's going to translate to the work world too. Commitment, like, you can't just be interested in doing something and being interested in something doesn't cut it anymore, it might have 15-20 years ago, but if you're not committed, you're doing yourself and your team a disservice, you're going to get passed by other kids. Work ethic, again, you take your work ethic from the sports world, and then you take it into the real-world environment. If you can't hang your hat on your work ethic, you're in trouble, and you're struggling at some point. So those are a couple of things that we talk about daily. Grades are huge and if you don't have the grades, you can't play sports. So we can talk about sports till we're blue in the face, but without grades, you can't play and then without grades, you can't get into the school that hopefully, you want to go to and at the end of the day without being at school, you want to go to your employer more times than not isn't going to give you too much of a look, if you haven't done all these things leading up to the end result. So a lot of steps throughout the process, can't skip one to get to another, details are super important, it takes time, and it takes a ton of work. The steps to get there are insane, and everybody wants to skip one or two to get to three or four, and you just can't do it if you want to be great.   And so much more...

: Episode 1827 – On this Saturday show, Kevin Biggs joins Vinnie to talk Kevin's NSNG® story, reprogramming your brain for your health, unhealthy doctors, advocating for yourself, and more. Https://www.vinnietortorich.com/2021/04/kevins-story-unhealthy-doctors-episode-1827 PLEASE SUPPORT OUR SPONSORS KEVIN'S STORY Kevin found Vinnie through Gina Grad. He was a big fan of hers. In 2015, prior to starting this lifestyle, he had a very small stroke and realized he had to figure stuff out. When Kevin saw Gina lose weight, he dove into NSNG®. He had tried juicing, calorie restriction, nothing worked. Kevin had always been a big food guy so preparing food wouldn't be an issue. It was more about reprogramming his brain. He's also really big on the Facebook group! UNHEALTHY DOCTORS Kevin is really frustrated by unhealthy doctor's offices. So is Vinnie – it's hard to see candy in doctor's offices. His doctor saw his numbers improve and still told him not to eat low carb high fat. He's wary of this sort of advice now. However, do consult with your doctor, and shop around for doctors because there are doctors who understand the benefits of this way of eating. Advocating for yourself is very important. FAT DOC 2 IS AVAILABLE ON iTUNES and AMAZON Please also share it with family and friends! Buy it and watch it now on iTunes to get it to the top of the charts. We need it to get big for people to see it. Here's the (BLUERAY, DVD, PRIME) (MAY NOT BE AVAILABLE YET ACROSS THE POND). And the And the https://amzn.to/3rxHuB9 [the_ad id="17480"] PLEASE DON'T FORGET TO REVIEW the film AFTER YOU WATCH!   FAT DOC 1 IS ALSO OUT Go watch it now! We need people to buy and review for it to stay at the top of iTunes pages. Available for both rental and purchase. You can also buy hardcopy   or watch online at Amazon. YOU CAN NOW STREAM FOR FREE ON AMAZON PRIME IF YOU HAVE IT! RESOURCES Https://www.vinnietortorich.com Https://www.purevitaminclub.com Https://www.purevitaminclub.co.uk Https://www.purecoffeeclub.com Https://www.nsngfoods.com Https://www.bit.ly/fatdocumentary  

When Kevin's away, the boys will... talk about food. And theme parks. And supermarkets? This isn't Quarantine Chronicles; it's the Angel & Jason Power Hour!

: Episode 1807 – On this Saturday show, Dr. Kevin Ross Emery joins Vinnie and the two talk Dr. Kevin's upbringing, making life better for kids with ADD/ADHD, how different isn't bad, standing out (in a good way), technology and social media, and more. Https://www.vinnietortorich.com/2021/03/different-isn't-bad-episode-1807 PLEASE SUPPORT OUR SPONSORS DR. KEVIN Dr. Kevin has his own podcast. https://audiojunkie.co/podcasts/the-dr-kevin-show/episodes/laughing-loving-and-alive He primarily works with ADD and ADHD patients. He isn't a medical doctor so he doesn't diagnose folks with these conditions. When Kevin was a kid, his teachers tried to hold him back because he, in their eyes, was mentally retarded. But really, his brain was just working too fast. Once he was reminded to slow down before he answered, he aced all the questions. His Dad advocated for him –– the problem wasn't too slow, it was that his teacher didn't know how ot deal with him when he was really very bright. He was a curious and smart kid, and the school didn't like it. DIFFERENT ISN'T BAD The way he sees it, ADD/ADHD isn't a disease or a disability. It's just all about learning to manage your ADD/ADHD and giving others (like schools) the tools to work with those with ADD/ADHD. Just because it's challenging doesn't mean it needs to be disabling. People may process things differently if they have ADD/ADHD. Different is not bad, it's just different. The world needs to expand to include these folks. We need to make sure we aren't stigmatizing or punishing (or overmedicating) those with ADD/ADHD. By the time many of Dr. Kevin's patients get to him, they've lost confidence and the like. We're not here to be followers, but to be leaders. We're not here to fit in, we're here to stand out! FAT DOC 2 IS AVAILABLE ON iTUNES and AMAZON Please also share it with family and friends! Buy it and watch it now on iTunes to get it to the top of the charts. We need it to get big for people to see it. Here's the (BLUERAY, DVD, PRIME) (MAY NOT BE AVAILABLE YET ACROSS THE POND). And the And the https://amzn.to/3rxHuB9 [the_ad id="17480"] PLEASE DON'T FORGET TO REVIEW the film AFTER YOU WATCH!   FAT DOC 1 IS ALSO OUT Go watch it now! We need people to buy and review for it to stay at the top of iTunes pages. Available for both rental and purchase. You can also buy hardcopy   or watch online at Amazon. YOU CAN NOW STREAM FOR FREE ON AMAZON PRIME IF YOU HAVE IT! RESOURCES Https://www.vinnietortorich.com Https://www.purevitaminclub.com Https://www.purevitaminclub.co.uk Https://www.purecoffeeclub.com Https://www.nsngfoods.com Https://www.bit.ly/fatdocumentary

Kevin Indig, SEO Director of Shopify, in his second part of our interview, covers the scientific methodology and mindset necessary for SEO improvements as Google evolves. We discussed in detail the opportunities to test with reversion control and baseline factors to clearly produce SEO results to the C-suite execs. SEOs need to be watching business results, not ranks.  Check out this interview and tell us your thoughts about what we covered. [00:04:04] When Kevin witnessed changes in Google, now understood as user-intent[00:07:21] Using SERP features for queries to understand user intent to a better degree[00:09:51] Google’s changing understanding of topics. [00:13:34] Are the days of the SEO checklist gone?[00:15:29] Committing to the scientific method. Yup, it hurts.[00:19:11] Testing methodologies for SEO[00:27:01] Weeding out toxic SEOs and SEO agencies

Kevin is a 28-year-old Motivational Speaker and personal coach from Los Angeles, California. When Kevin was 19 years old, he was suddenly diagnosed with a chronic disease of the stomach that caused me to be unable to eat. He fell into a deep depression, became severely anorexic, and nearly took his own life. He spent most of his twenties suffering through crippling anxiety, toxic relationships and breakups, and complete lack of confidence and direction. After several years of deep introspection, therapy, and meditation, Kevin was able to transform his life and become a Public Speaker and Personal Coach. Every day, he chooses to harness his experiences in order to help others overcome their biggest emotional challenges; from anxiety & depression to dating & relationships to confidence & self esteem. His mission is to provide his clients and audiences with the proven, practical, actionable tools and solutions he used every day in order to create a life he loves. Instagram: @kevinnahai  Youtube: @kevinnahai Personal text number: 310-923-6060 _____________________________ In this episode:  2:45: The onset of his autoimmune diagnosis 9:05: The 3 A’s: Awareness, Acceptance, and Action 17:30: Why his first semester of college was the worst low of his entire life 22:30: How his sister kept him from committing suicide 30:50: The most common relationship issue themes that his clients face 35:00: You need to level yourself up 42:10: Change the narrative you have about yourself _____________________________ Kevin’s 3 Keys To Success: Become the ideal man for his ideal partner Become a better coach and speaker Manage his anxiety _____________________________ Want to try out my 1-1-1 Monday morning Newsletter?  - 1 Motivational Quote - 1 Inspiring Video - 1 Badass Workout  Go to:  https://www.nickcarrier.com/111-newsletter _____________________________ Learn more about the program at: https://www.nickcarrier.com/10weekprograms Follow Nick on Instagram: @carrier_bestyou

Ever since childhood, nerdy Danny O'Shea (Rick Moranis) has felt inferior to his brother, Kevin (Ed O'Neill), a former college football star. Danny runs a gas station, while Kevin coaches the local youth football team. When Kevin's team rejects Danny's daughter, Becky (Shawna Waldron), because she's a girl, Becky convinces her dad to start a rival team, though the city can support only one. To prove himself against his brother, Danny begins coaching his team of misfits for a playoff game. The Reel Feels Boys, especially Drew & Nathan, get ready for game day with this 90's kids classic with pure nostalgia.  The boys discuss the fun characterization of the younger actors, the role of the dads with Rick Moranis and Ed O'Niell, their own take on how they'd fit on the team.  So slap on some pads, make sure you have your alka-seltzer tablets and lets play some pee wee football!  We are the Reel Feels Podcast, every other Wednesday we'll bring you a new movie with all the feels you can handle.  We'll laugh, we'll cry and possibly restrain the frustrations to curse the heavens. But what you can count on is three guys sharing their love of cinema with you.   Please leave us a review and share your "reel" feelings.  Don't forget to call the "Tucc" line (Reel Feels Hotline) and leave us a voicemail: 661-376-0030 Drew's Letterboxd, check out what he's watching: https://embed.letterboxd.com/drhomieh/  Patreon: https://www.patreon.com/ReelFeelsPodcast Email:  reelfeelspodcast@gmail.com  Twitter:  https://twitter.com/ReelFeelsPod Facebook:  https://www.facebook.com/ReelFeelsPodcast/

When Kevin is in a sales meeting, he ensures that he understands the prospect's business. He makes a point of talking more about their business than what Array Digital can do for them. It becomes easy to bring it back around to their business goals and how we can help with those. Be invested in how their business is running and how they expect it to grow. You're there to do more than just marketing and focusing on all the aspects of their business will help you to do your job better as well. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!

One of the things that I always hear is, “it would be great to become and stay self-employed - I just don't believe it!”  It is totally possible to make your entire living online from home! Today I am going to give you 7 real-world people from completely different niches and backgrounds - that are examples of you can truly change your family's life and future through online business!     Show Notes Jocelyn and I were teachers in eastern Kentucky back in 2012 and we had some bad situations and work. Wed decided we wanted a different future for our lives! We were able to start our online business to become and stay self-employed all this time later. We have seen so many real people, work parents from all across the world come into the Flipped Lifestyle Community and succeed. I love telling these stories because they put in the work - they don't have to be a Harvard grad, have a PhD, or anything like that to be successful online! 7 Success Stories from the Flipped Lifestyle Community: Evan Burse. Evan is a husband and dad of 4 amazing kids! When Evan came to me he had a “dream job” as an illustrator at Marvel - that was grinding him down working him down 70 hours a week. He did have a good YouTube following but wasn't making money online. So, we had him start a membership (thecartoonblock.com) where he teaches people online how to draw superheroes! He made enough members in that first month to resign from his dream job because he created a new dream for his family! Jennette Stine. Jeanette is a rockstar (and has 6 kids)! When Jennette came to us she had made pennies online in the months before she joined the Flipped Lifestyle Community. After we talked, she launched her membership at “back to school” time - the peak time for her math teacher membership site! 3 or 4 months after she joined the Community, she went in and resigned from her full-time job! Now she sells math lesson plans to several different age groups and has a partnership too! Reena Oriana. Reena is a Flipped Lifestyle Alumni from California. When she came to us in the forums she said, “I have an idea but I don't know if it will work.” She said, “I'm a flamenco dancer, I have a flamenco dance studio. I don't know how to grow my membership.” She launches her membership and makes it to the 100 member mark! She expanded her revenue and now she has this amazing business where she is offline and online! Paul Clifford. Paul spent years making next to nothing as a freelancer in the AV world, doing audio and video tech. The membership Paul built was building slow over the last couple of years - this was the opposite of an overnight success story. He got up to 25 members after launching in 2019. We coached Paul up and he followed the Membership Masters newsletter to a T and his business exploded! Now, he has had his first 5-figure month! The most money he had ever made in a single month! His membership focuses on helping churches learn how to use technology to go live stream, use software, and present better! Kevin Depew. When Kevin came into the Community, he had no idea what he was going to do! His first idea he tried was TERRIBLE. So, we want back to the drawing board and I asked him what other skills he has. He knew how to play guitar and loved to come home to relax by playing his guitar! He launched (relaxandlearnguitar.com) and it just took off! Right now he is approaching 200 members and ready to retire! Jennifer Bradley. Jennifer came to us when she was helping school Speech-Language Pathologists and sold things in 3rd party marketplaces. We helped her build her own membership and within close to a year she went from zero to 1,000 members! Because of that, her husband has quit his job and to pursue his dream! Blair Green. Blair (pharmapreneuracademy.com) was a pharmacist and wanted to teach other pharmacists to have others services so they were not so dependent on doctors or drug systems!

This may seem like a ridiculous question but there's been a lot of discussion about it around here. Here's why: When Kevin and Erik first merged their companies, one of the things they were lacking was validation but they wanted to portray the amount of experience they have in the industry. Between the 2 of them, they had been in business for 10 years so they were willing to say they were a 10-year old company. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!

Kevin has a current net worth of 1.4MM and was kind enough to share his life and financial story. When Kevin was just 30 years old, his father passed away at the young age of 62. Without a will, Kevin and his brother traced down any and all financial records left by their father. Kevin has a great story of his own and shares motivating thoughts on frugality, savings, mindset and the importance of having a will or a trust. 

When Kevin is left behind by his family by accident he has an adventure of his lifetime but soon relizes he misses his famil --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Description:Join us as Kevin and I discuss the nuances of investing in parking lots and mobile home parks, as well as investing in syndication deals as a passive investor, and what to look out for when hiring a third-party property manager. Kevin is the Founder & CEO of Sunrise Capital Investors, which has a long track record of investing in mobile home parks, parking lots, apartments, offices, and single family homes across the US. He’s also the host of the Mobile Home Academy podcast and the highly rated Real Estate Investing for Cash Flow Podcast.Helpful Links:https://sunrisecapitalinvestors.com/https://www.kevinbupp.com/Episode Highlights:The parking lot industry is highly fragmented, run by a lot of mom and pop operators. Because of this, a lot of them are run using cash, which opens up a pandora’s box of employee theft.When Kevin hired third-party property managers interests were not aligned. The property managers were not profit driven and often went over budget on things. Kevin and his team ultimately determined that it was best to bring the property management aspect of their business in house so that they could ensure that they can continue to provide reliable, consistent returns to their investors.Sometimes mobile home parks are only licensed for a portion of the total lots that they are selling you. Always check with the city and county to determine the number of lots that are currently permitted.The underwriting for a deal is an imperfect process and always a best guess. If the asset is good and located in a good market, then it really comes down to the sponsor’s ability to execute the business plan. When considering investing in deals as a passive investor (LP) you need to first look at the sponsor’s track record. How long has she/he been doing it? How many properties have they taken full cycle from acquisition to disposition? What does their personal balance sheet look like (i.e., do they have any personal assets to go after if the deal blows up)? What is the experience other investors have had that have been investing with the sponsor for several years already?

On this episode of Young Entrepreneur Lifestyle 2.0, host Peter Voogd talks to former basketball coach Kevin Eastman about his book, Why The Best Are The Best, and the importance of having truth tellers in your life.    Episode Highlights:  When Kevin wrote his book, the hardest part was figuring out how to simplify it.  The “success gods” are watching over you every day and looking at how you’re utilizing your success.  It is important for people to want to hear the truth in order to be successful.  You have to be able to live something in addition to telling them the truth.  The best of the best are the most passionate about what they do, but they also understand that passion can only take people so far.  Kevin talks about Kobe Bryant doing 3 workouts per day in the off season, and how it helped him become superior to the good players who were doing 2 workouts per day.    3 Key Points: It is important to surround yourself with people who will tell you the truth if you’re going to be successful.  There is a difference between having intentions and being intentional.  You cannot be successful if you’re relying on entitlement; you have to make an investment.    Tweetable Quotes: “You should make all your decisions about who you let into your circle not based on what they do for you, but what they do to you.” - Kevin Eastman “I think the world is about share and receive.” - Kevin Eastman “Having intentions is, it’s in your mind and you’ll get to it. Intentional is front of mind, and I will get to it.” - Kevin Eastman “If you want to be successful, you can’t live in the world of entitlement.” - Kevin Eastman   Resources Mentioned: Peter Voogd’s Website Peter Voogd’s Instagram Peter Voogd’s LinkedIn Peter Voogd’s YouTube Kevin Eastman Twitter Why The Best Are The Best on Amazon

Kevin Hourigan is President and CEO of Bayshore Solutions, a digital agency that started in 1996 as a branch of a managed services provider – a 3-member team building and maintaining client networks. Two years later? Thirty employees.  Decades ago, one of the Kevin's engineers developed a company website and asked 100 of the company's clients if they would be interested in a 3-page website for $500. Client responses were either “What's a website?” or “We'll never need one of those.” One client agreed to give it a try. That $500 website cost $5,000 to build, but two years later, in 1998, clients came begging for websites, which were now more profitably priced at $7,500 and up. The company failed in its attempt to go public in the late 90s and survived the dot com crash in the early 2000s. Its base of paying clients plummeted 90%. In response, the company slashed its staff from 225 to 12 in a year. Larger agencies, the ones Kevin considered as his mentors, the ones that went public . . . failed. Bayshore Solutions is one of only 2% of the digital agencies that survived the dot com collapse. When Kevin realized that what he had left of the company would never again be “an aspiring dot-commer on the verge of going public, spending money like it's going out of style with clients spending money with us like it's going out of style,” he knew it was time to rebrand. He wanted the new name to be “agnostic,” that is, not tied to any transient technology. Bayshore Web Development could become obsolete. Baysore Solutions, on the other hand, would not be tied to any here today, gone tomorrow technology. For almost 25 years, BayShore Solutions has helped clients create advertising campaigns that drive qualified traffic. It designs and develops powerful stakeholder-targeted websites with the right marketing mix to help its clients succeed. The agency markets itself as a digital expert, applying strategies horizontally across a variety of verticals, transferring experience from one vertical to another completely unrelated (and non-competing) vertical. Every solution is unique, with a balance of the “bleeding edge of new and the tested, tried, and true.” Around 90% of implementation strategies are things Bayshore KNOWS will work. The 5 to 15% that is experimental will vary depending on the phase of an industry's business cycle.  After Kevin had excellent experience working with a CEO coach, he decided to let his leadership team hire an executive team coach. The result? Tighter vision and a better definition of core values (working together, winning together, and solving problems together), with the team all learning together, rather than receiving the information from “an informed Kevin. He says, “Having a team coach, we're hearing the same thing at the same time.” In response to the impact of Covid-19, Kevin explains that his company has reduced unnecessary expenses and increased its marketing budget by 50%. He says the company's strategy is to market and sell its way through the crisis, rather than trying to cut its way through. The results so far? Leads are up, traffic is up, and sales have met December's forecasts. He plans to continue operating this way and says the agency's next 90-day plan is to remove unnecessary operational expenses and reinvest that money in sales and marketing efforts.  Kevin can be found on his agency's website at: BayshoreSolutions.com or by email at: kevin@bayshoresolutions.com Transcript Follows: ROB: Welcome to the Marketing Agency Leadership Podcast. I'm your host, Rob Kischuk, and I'm joined today by Kevin Hourigan, President and CEO of Bayshore Solutions based in Tampa, Florida. Welcome to the podcast, Kevin. KEVIN: Hey, good morning, Rob. Nice to be here. ROB: Fantastic to have you here. Why don't you start off by telling us about Bayshore Solutions and where you are excellent?  KEVIN: Appreciate that, Rob. Bayshore Solutions, we're a company that's about to celebrate our 25th year of providing services to our clients. I think what makes that special – we started this company in January of 1996, when America Online or AOL or however you might know of them was still on Version 1, and many people were still just getting introduced to the internet. As a digital agency, we've probably been around more than probably the top one percentile of the industry's experts. For almost 25 years, we've been helping our clients design and develop the correct website that's going to speak to their primary stakeholders as well as creating the advertising campaign that's going to drive qualified traffic and help our customers grow through a combination of the right website to the right audience with the right marketing mix. Enjoyed 25 years and still having fun at it. ROB: That's remarkable. Congratulations on those 25 years. If we rewind to 1996, what do websites look like, and what do your scopes of work look like at that time? KEVIN: It's too funny. I love telling the story, Rob. In January 1996 when we went to market, this was a new division of a company that I had. Back then, we would be what you might call a managed services provider or your outsourced IT department. But essentially, my company at the time really helped companies manage their computer networks – which, back then, there was no cloud; they were all in some kind of closet in the corner of a company's office space. We managed their servers, their desktop computers and things of that nature. One of our engineers was getting into web design and built our company's website and wanted to see if we could do the same for a couple of our clients. I told him I don't have any blockers to it. I wasn't super excited about the idea, but he was knocking on our clients' doors, and he was offering them a three-page website for $500. Of the first 100 people that he asked that were existing clients, they had two responses: “What is a website?” or “We'll never need one of those.” Finally, finally, one of them said yes. We built them a three-page website. Really, all it was, was a digital version of a trifold brochure that they had, but I think we spent $5,000 building this $500 website. But sooner or later, all that came back. About a year or two later, all of those companies that said, “What is a website?” or “we'll never need one of those” were banging on our door and saying, “Hey, listen, that website thing you talked about a year or two ago – I think we need one of those.” But the good news is they weren't $500 anymore; they were $7,500. I think we were such an early adopter to this that we were truly to educate a market on a need they were going to have, and they weren't ready yet. But when they were ready, they came back to us, and I think that's part of our viability. We're fortunate; we're one of only 2% of the agencies who survived the dot-com bubble burst. I think it was those early seeds we planted in building a good client base that helped us survive the dot-come bubble. We were a company that went from three employees when we got started to two years later having 30 employees to a year after that having 225 and blowing up huge in the dot-com bubble. But when the bubble burst, we went from 225 employees down to about 12 in a matter of a year period of time. If it wasn't for that early foundation of clients that we had found, I don't think we would have survived. There's an old saying, “What doesn't kill you makes you stronger.” Certainly, we learned a lot of experiences from that. But very thankful for that original client base that we had. ROB: In that timeframe, a lot of web companies went tremendously, tremendously upmarket. I don't think people realize how little you would get sometimes for a million-dollar website in that era. KEVIN: Yes. ROB: Kind of the iXLs and the Razorfishes of the world. Did you ever swim up to that scope and scale of website, or did your MSP roots also keep you grounded in – KEVIN: As I tell the story, we started out in '96 with $500 websites. In 1998, the average value got to be $7,500. In 2000 that went to $216,500. You just see how that was growing. iXL and Razorfish were what I would call my mentor companies. I'm very fortunate that I've had some great personal mentors in my career, but I had some corporate mentors. I looked at iXL and Razorfish as those two companies. I don't know if these are the right words, but I think we got cocky a little bit. We put billboards right above the headquarters of iXL of our company's brand. [laughs] So companies or employees going in there knew who we were, and we used that as one of our marketing tactics. Then, fortunately, I got a chance to actually go through the offices of Razorfish on a couple different occasions as our company was about to go public in the journey, and the bankers that were going to take us public also took Razorfish public. So, we got a chance to go see how Razorfish operated and things of that nature. But I think one of the blessings we ended up receiving was just that we didn't go public. iXL didn't survive; Razorfish changed ownership numerous times, bought and sold for losses during the journey. Because we didn't go public, I got to own the decisions that we had to make to navigate that journey. While it was no fun to deal with the downside of the dot-com bubble bursting, I do think it was a savior that we were able to make the changes necessary and nimble enough to be able to survive, where some of those mentors that I looked up to didn't have the same outcome. ROB: It's interesting. I think everybody in that time was a little bit cocky. You mentioned you had the billboard by iXL, and Milchem today puts billboards near their competitors just to spite them a little bit, although they are a cash machine. But iXL I believe also had a movie theater on their roof, so I think everyone was a little bit cocky. KEVIN: For sure. Cocky or stupid or a combination of each. Unfortunately, I think a victim of the times – everyone thought those were the right things to do. At that time, I joke like everyone in 1999 or 2000 was changing the name of their company to something “dot com.” I remember seeing State Farm change their name to “StateFarm.com.” Sears changed their name from Sears to “Sears.com.” Everyone thought if they didn't do that, they weren't going to survive, but fear was motivating their decision, and often good decisions aren't the outcome of fear. I think the dot-com bubble exploded for numerous different reasons, but one of them is everyone was chasing after something they didn't understand, and everyone got caught up in that momentum. The good news is that wasn't the right momentum, and correction needed to take place, and it did and everyone got better and stronger as a result of it.  ROB: For sure. Amazing that you were even able to survive. How do you navigate that sort of path from 200+ employees to around 12? Obviously, there's the financial aspect of it, but there's also the psychological aspect, the identity of the company and your role shifting so quickly. How did you navigate that healthily and keep the business rolling as well? KEVIN: Of course, downsizing is never fun for anybody at all, but the reality is that the companies who paid me $500 for a website or later $7,500 stayed with me. The companies who were paying $216,500, it wasn't their money. They had investors, and when the dot-com bubble burst, those investors weren't funding those projects anymore. 90% of my clients could no longer pay their bills anymore, so I had to send a cease and desist letter to all my clients that if they couldn't meet their current financial obligations to our company, we had to sever services. 30 days later, I lost 90% of my client base. But who did I still have left? The people who paid me that $7,500, who had realistic expectations of what their investment was going to make for their business and how it was going to help them grow. The ones who had unrealistic expectations were someone who raised zillions and millions of dollars with this fantastic idea and spending money like it was going out of style – and then it went out of style, and there was no money to be had. I think in the journey of going down, some of my coworkers were cognizant enough to know that what we thought we all were working towards, the opportunity had gone. Others weren't quite there yet, and I think there was a hope that it would go back to the way it was. Unfortunately, some self-selected themselves to go somewhere else, and unfortunately we had more than one round of layoffs that helped some of that reduction as well. At the end of the journey, Rob, to your point, I ended up rebranding our company because the company that we were wasn't the company that we were going to become. I didn't want that brand of who we were – an aspiring dot-commer on the verges of going public, spending money like it's going out of style with clients spending money with us like it's going out of style – that went away, and I think I had to rebrand my company and find people how accepted the fact that it was never going to be what we thought it was, where we are going to have stock options and be worth a lot of money. I had to find a core team who realized that wasn't on the table anymore. I had to change the company's brand because I didn't want us hanging onto a lost hope that wasn't going to be a new reality. ROB: Wow, that's quite a shift, but it's tremendous to think about getting the right team on board for that shift. You mentioned you've been in business almost 25 years. KEVIN: Correct. ROB: One thing you see with agencies that stay in business for a while is sometimes they get mired in the previous generation of the marketing that was hot. There are still web design development agencies. There are still SEO and pay-per-click agencies. But the bar keeps on moving. The target keeps on moving. How have you navigated which lines of service and which technologies, which tools, which marketing channels to bring into the mix and which ones to hold at arm's length?  KEVIN: That's a great question. When I rebranded the company, we came up with the brand Bayshore Solutions. Why'd you come up with Bayshore Solutions? The reality is very similar to the question you just asked. I named our company Bayshore Solutions, one, because our office was adjacent to Bayshore Boulevard in Tampa, Florida, so that's where the “Bayshore” came from. [laughs] But the “solutions” piece was I didn't want our company's name to be associated with any service that I didn't know would survive the outcome of the dot-com bubble burst. At the time, it could've been Bayshore Web Design. It could've been Bayshore Web Development. It could've been Bayshore SEO. It could've been any of those. But I didn't want to tattoo the name of our company and associate it to a service that may not be what the new norm was going to become. So, very agnostically, I used the word “solutions.” That gave us an opportunity to not be positioning our brand name with a particular area of the industry that you didn't know would still be surviving. Then on an ongoing basis, under Bayshore Solutions, the services that we provide – I've always said that at the end of the day, the value that we bring to our clients is a level of expertise over and above what they have. Our tagline is “Digital expertise to grow your business.” It's my job and our company's job to continue to find a balance between the bleeding edge of new and the tested, tried, and true. It's finding a solution that isn't too risky to be on the bleeding edge but isn't that lack of scalable to be leveraging the tested, tried, and true, and always be bringing a solution to our clients that balances a little bit of both, minimizes their bleeding edge risk, but maximizes their ability to have their investment have some scalability. It's always having that next level of expertise that our clients value and can appreciate, and the services around what we can do for them are going to help them move their needle towards growth. ROB: Is there a percent range of budget you recommend, often, towards more experimental channels? Less proven, in your words? KEVIN: It's a great question. I think while every client would love to hear every dollar that they spend absolutely is intended for strict ROI, the opportunity to find the right mix is putting a percentage in the media budget and services to some experimental type things. I think while every solution is unique and different, some are in the 10% range. Give or take 5 points is probably the right answer. So 5% to 15%. Often that variance can be where particular industries are in their particular cycle. Almost every vertical market has cycles. Some are in an upcycle, some are in a downcycle. Where you spend your exploratory dollars on an upcycle is probably a bigger percentage, and on a downcycle it's probably a smaller percentage. But it's finding that right mix, whether it's opportunity to grow in each particular vertical market that we're providing services for, and educating our clients that part of the opportunity to find their secret sauce is finding a budget that we can use for some exploratory services. The other neat thing that we do, Rob, is we market ourselves as digital experts horizontally across numerous verticals. When I talk to our clients every month and I ask about what's the value we bring back to them, what I hear them say is they have a choice of picking an agency with vertical market expertise or one who's more of a generalist across many vertical markets, and they appreciate picking Bayshore Solutions, who has this horizontal approach to many different verticals, because we're bringing ideas to their vertical that, if they had a vertical-focus-only agency, that agency wouldn't have that awareness from. And as we're able to share that expertise that we're learning in other verticals, it's not coming at a competitive risk that we learned it on one company that may be competing against another company; it's coming from experiences outside from another industry. So as we have that exploratory budget for each of our clients, a lot of the learning lessons don't come at the cost of their budget, but it comes from the learning lessons of other verticals and what seems to be working that can be applicable to that particular industry. ROB: I hear a through line, a sense of balance across what you're talking about. You talk about there's a balance in the channels of not too, too experimental and not too staid and old. There's a balance in your client base. There's a balance in choosing solutions as being forward-thinking but also flexible. Even in the Bayshore part, people who have been to Tampa and know Tampa know that there are parts of Bayshore Boulevard that are tremendously lovely and picturesque and evocative to someone who is from there and may or may not be able to afford to live on Bayshore Boulevard, but it seems flexible also. You mentioned that you also have an office in Denver. So, the name itself even can be about a place but is also not about a place, is also more general. When you have two offices, how are you thinking about that balance of local clients, regional clients, or location agnostic clients? What's the reasoning on the second office? KEVIN: That's a great question. The real purpose of the second office, Rob, was just an opportunity to expand our talent pool. Tampa's been amazing to us, but we wanted a complementary talent pool to be able to find digital experts in. Secondarily, we want to be able to serve our clients as easily as possible, and our clients are nationwide. So, we wanted a second office for that talent pool opportunity, but also to be able to serve our clients in their same time zone or one time zone away. As we expanded to a second office 8 years ago, we looked at either Mountain Time or Pacific Time, and that would give s the ability to serve same time zone or one time zone away. We looked at 13 communities and ended up picking Denver, Colorado, and couldn't be happier that that's where we ended up picking. I had no idea Denver would go gangbuster great and we'd be this community that's just been thriving like crazy, but I'm so fortunate that we did. It's funny, talking about Bayshore Solutions – I thought I was so crafty in coming up with this agnostic name. While it wasn't very attractive or – I hate to use the word “sexy” – it was very agnostic at the time, but certainly “Bayshore” in an application in Denver doesn't necessarily fit. I remember opening up the office out there, I'm like, man, I wonder if someone's going to question, “Why Bayshore Solutions? What's ‘Bayshore' mean?” out in Denver. It was probably about 3 years into being in Denver that we were having a kickoff meeting for a pretty significant size company, and the CEO of that business wanted to attend the first hour of that kickoff meeting. He said he was going to exit and leave it up to the rest of his team; he wanted to take me outside for just a moment and say a couple words. He goes, “I've got to ask you. Bayshore Solutions – are you guys from here?” I was like, finally someone asked that question. I knew it was going to come. [laughs] And it happened to be a company that was probably about $800 million in revenue that the CEO asked me for that. I'm sure if it was Denver, it should be “Snowcap Solutions” or something along those lines. What's really interesting about our journey is that very intentionally, we're headquartered not only to be able to serve our clients in the same time zone or one time zone away, but secondarily, Colorado and Florida are two of the top eight states that have the most digital talent within them. The advantage to Denver and to Florida is we don't have the cost burdens of a few of the others, but certainly California, Illinois, and New York. So very strategically, we are in two of the top eight most digital-rich talent states, but without the cost burdens, and secondarily, able to serve clients in the same time zone or one time zone away. That isn't accidental. That's very intentional, and I think it's been a benefit to our company and our customers as a result of some of that very intentional decision-making.  ROB: It also seems aligned from a city culture – I have not lived in Denver per se, but both places are places where there are reasons to get outside. Those reasons are different, but both places have very many reasons to have a life outside of work that isn't just going to your house and hiding in the air conditioning, as if you'd gone to Phoenix or something. KEVIN: Right, exactly. No doubt about it. Culturally, we were a fit. In our dot-com rise, we did go from one office in Tampa – we had six offices total. Two of them were in California and one of them was in Chicago. I think we gelled well culturally with our Chicago coworkers. California was always different. We did research in four cities in California when we were doing our expansion, and when we got down to the final datapoints of what we were seeking from a data perspective, the list of 13 communities we looked at got narrowed down to just two. It was Denver, Colorado or Orange County, California. Then I had to make a decision, and I used this terrible logic to make my decision, but it was twofold. One was about 20 years ago, I made a commitment to myself I would never fly on a redeye the rest of my life. I only cheated on myself one time, and it was coming back from Orange County, California, and the only return one-way flight to Tampa from Orange County is a redeye. So, for that reason, it had a scar. Secondarily, I recalled having two offices in California, one in San Francisco and one in Los Angeles, and culturally, while they did a great job performing, there was always a cultural riff between our California coworkers and the remaining part of our company. For those two reasons, I picked Denver, Colorado, and again, I think I'm very fortunate that that's what the final decision was. I couldn't be happier about our progress in the Denver community. ROB: That's fantastic. Kevin, you mentioned that you made it not only through the dot-com bust, but the financial crisis. I'm sure come around March, or maybe sooner or maybe slightly later depending on how you look at things, in 2020, there was probably a little bit of a sense of, “Oh, here we go again” with the pandemic and the knock-on effects from that. Was there anything you did when you started seeing things shut down – how did you react and prepare, and how are you thinking about the situation now? KEVIN: There isn't a “COVID for Dummies” book published yet, so we're all flying this with our own experiences as a navigating tool. I think everybody's approached this in different ways. My company has taken a stance that when times get tough, we've reduced a lot of not necessary expenses, but we've actually increased our marketing budget by 50%. We're aggressive in trying to market and sell our way through this versus cut our way through this. We're having some upward trends. Our leads are up, our traffic is up, sales met expectations from our December forecast. We've had a couple months where we actually met those forecasts where I don't think, if we didn't go more aggressive from a marketing perspective, we'd have any ability to do so. Our company has tried to market our way through this, and that's continued to be what I think we're going to see ourselves do for the remainder of 2020. When people say, “Hey, what are we going to do in…?”, I'm not stating or committing to anything I can't own. Right now, I feel like I can own 30 days, 60 days, maybe 90 days, but I'm not comfortable that I know I can really own anything much further out than that. So, we are communicating frequently with our team on what our next 90-day plan is and removing any unnecessary operational expenses and reinvesting that into sales and marketing. We haven't had to lay off any people. We're trying to keep our great team together, and the way to do so isn't by cutting; it's by being aggressive and going to find business a little bit more intentional, a little bit more aggressive. There's companies out there that need help, and we're out there seeking those companies. That's how we're positioning ourselves in this pandemic. ROB: I think not even cautiously optimistic, but just optimistically – not even cautious. There's just an intentionality to it that I think is really worth looking at and listening to. It's not panicked. It's looking at opportunity without being opportunistic. I think that's a really good stance to consider. When you look back at the overall journey, it sounds like you've navigated a lot and learned a lot through that path, and we've talked through some of the changes, but overall if you look back and you could do some things over, what are some lessons you've learned along the way that you would maybe do differently if you were starting this 25-year-old company today in 2020? KEVIN: That's a great question. I used to have a CEO coach, and he asked me this loaded question one time. He said, “Hey Kevin, do you know how you get experience?” And I knew it was a loaded question. I knew his answer was going to be the only answer. I'm guessing, and he's like, “No, that's not it. That's not it.” I was like, “Coach Chris, tell me, how do you gain experience?” He said, “You gain experience by making mistakes and learning from them.” As I look back, I certainly didn't make every right decision, but I've gained a lot of experience. I think some of the things I might do differently – one is when we started our company in the dot-com era, we had a very, very focused culture that we were driving towards, but it was caught up into the dot-com era, which wasn't real. Then when that dot-com bubble exploded, that culture had expectations that weren't necessarily real. I think part of it would just be making sure that our culture is partially organically created and we have likeminded people that fit our core values, but also intentionally corporate-driven and that it's meeting the expectations of our customers, our coworkers, and our company altogether. So, I think maybe an added focus on an intentional organic culture as opposed to an intentional focus or an organic focus. It's a combination of both of those. Over the last few years, I think our company has really worked on a great balance of an intentional organic culture and really spending more time identifying the core values of Bayshore Solutions and finding people to work with us who meet those core values and use those as real true guiding posts. The result of that is the amount of internal friction within our organization is significantly less than it has ever been before. The cohesiveness of the team – they have fun together and meet all of our goals and objectives. I think in the past, we either had fun and didn't meet our goals and objectives, or we highly met our goals and objectives but sacrificed fun. Today I think I've learned that there is a fine way to balance both out and meet goals and objectives with a team that you appreciate working with every day, and everyone's having fun in the journey. ROB: You mentioned core values. Are those something you're able to share with us? I think it can often be helpful for others to hear each other's core values. KEVIN: Absolutely. First up, we work together, we win together, we solve problems together. Those are probably the three core values that we live by. We have a few others, but certainly we work together, and it's not just as a company. We work together with our clients on one digital team. We form a digital team with our clients and our coworkers on it. We work together, we win together, we solve problems together. We come to work with a positive winning attitude every day, problem-solving. We own our own accountability; we don't point fingers at others. That's really worked well, finding people who have that likeminded approach to who they want to work with and how they want to work – not only from a coworker perspective, but we see clients that meet those values also. Clients who don't necessarily share those same values become clients who maybe you don't have the same relationship with. So, it's not only who we work with, but who we work for, finding likeminded customers and coworkers. In that journey, we've enjoyed that journey much better from a customer and a coworker perspective. ROB: You mentioned a coach that you used to work with. Sometimes it's interesting to hear people's processes on working with a coach. Do you still work with a coach? How have you met that need for a voice outside of yourself? KEVIN: I don't have a personal CEO coach anymore, but our company has hired a coach, and in my journey of having a coach, it was great. It helped me see the blind spots that I couldn't see. So, the coach was very beneficial. But almost 2 years ago, I elected to switch from having a personal CEO coach to my leadership team having an executive coach. We all picked a coach together, and we started following Gino Wickman's Traction program called the Entrepreneurial Operating System. It goes by the acronym EOS. We found an implementer to be all of our team's coach – not just Kevin having a coach. The journey using Traction's EOS has been amazing for I think our entire leadership team and our entire company. It's given us a tighter vision, a better definition of what those core values are that we just were talking about. But instead of me learning on my own and trying to bring those lessons in to my leadership team, we're learning that all together as one cohesive team. When we hired our implementer, we made it a team hire, not “Kevin found one and brought him to the table.” It's our coach, not Kevin's coach. There's an old saying, “If you want people to be part of the plan, make them part of the planning process.” Having a team coach, we're hearing the same thing at the same time. Following Gino Wickman's Traction Entrepreneurial Operating System, this is stuff we're learning together. We're all part of the planning process. So being part of the plan comes much more easily and understandably to the whole team versus me creating this on my own and bringing it to them. It's just been far more understanding and aware and excitable as we've gone from “Kevin's CEO coach” to a team coach. ROB: That's a great lesson in bringing a lot of the pressure, even, off of yourself, bringing your team into the decision. I think we all need to think about and learn from that a little bit more. I was reminded yesterday when somebody on my team solved a problem better than I ever would have, but I felt like I needed to solve it at first. KEVIN: No doubt. Quite frankly, it's just finding the right people in the right roles. It's helped us complement each other. I don't have to have all the answers, and I think prior, I had to have all the answers. Today we have a very strong, strong leadership team here. We all know what we do well and the areas of the business that others do better. We're comfortable being very vulnerable and exposing where our strengths and our weaknesses are and dividing and conquering, and working together as one cohesive team. It's been highly effective. I used to joke, before we were following this Entrepreneurial Operating System, which goes by the acronym EOS, prior to all of us following the EOS, I joke we were following the KOS. People are like, “What's the KOS?” I'm like, “That's the Kevin operating system.” No one's written a book yet about the Kevin operating system, but there's tens of thousands of companies following this EOS. For sure it's been great guideposts to help us continue to find the right people to help us accomplish the things that our company seeks to do. ROB: Super-duper solid. Love it, Kevin. When people want to find you and find Bayshore Solutions, where should they go look you up? KEVIN: BayshoreSolutions.com, find us there. Love to hear from everybody. I'd like to have some ongoing dialogue. I'm easy to reach; it's just kevin@bayshoresolutions.com. Rob, I enjoyed the opportunity to share some of the Bayshore Solutions story with you today. ROB: This was great. It sounds like an excellent journey, and it's still rolling, so congratulations. KEVIN: Thank you. ROB: Be well, Kevin. Thank you. KEVIN: Thank you. ROB: Thank you for listening. The Marketing Agency Leadership Podcast is presented by Converge. Converge helps digital marketing agencies and brands automate their reporting so they can be more profitable, accurate, and responsive. To learn more about how Converge can automate your marketing reporting, email info@convergehq.com, or visit us on the web at convergehq.com.

This week, Kevin Makins joins the conversation to ask the question... why would anyone go to church? When Kevin was 23 and didn't know any better, he founded Eucharist Church with some of his friends.    There are plenty of reasons to criticize, judge, and even walk away from the church. Many of us have been hurt and rejected. We may see church as insular and irrelevant. Despite this, Kevin Makins believes that the church still matters--perhaps more than ever.   If you've been burned or burned out by the church, if you've been silenced or misunderstood, if you've left or never even joined in the first place, this conversation is your invitation to consider what you miss out on when you give up on church--and what the church misses out on when it gives up on you. Enjoy!   RESOURCES: Why Would Anyone Go To Church (Book) KevinMakins.com 

Let us leave behind these earthly confines and take to the air majestically, like Kevin off the back of a motorcycle into the Tommy Sherman memorial sapling. It's time to look at "A Tree Grows in Lawndale," this week on Morgendorks! When Kevin gets into a motorcycle accident and is left unable to play football, he sinks into a deep depression—taking the entire town of Lawndale with him. And for our cultural context, we look at how the success of your local high school football team may actually, in fact, have an impact on your property values. The world is weird. Speaking of weird, we derail almost immediately when one of us hits up Google on a totally relevant search for Daria BDSM fanfiction. So ... yay. Links: "Winning Pays: High School Football Championships and Property Values" | Journal of Housing Economics "The High School Football Stadium Effect in Houston Real Estate" | Houston Agent Magazine "Cost of High School Football Stadium Rises to $70 Million" | American School & University Episode Rankings Outpost Daria Reborn Patreon: patreon.com/morgendorks Email: morgendorks@gmail.com Twitter: @morgendorks Facebook: fb.me/morgendorks.podcast

GM Kevin Goh Wei Ming is the seven- time champion of Singapore, and is a renowned  opening theoretician who wrote Chess Developments, Sicilian 6. Bg5 Najdorf, and has published many articles for ChessPublishing.com.  This year, Kevin earned the GM title at the relatively late age of 36 while working full time as the CFO of an oncology company! As Kevin tells us, earning the title was the culmination of a 10 year quest, which  involved many setbacks, much travel and time off from work and an indispensable support network of friends, family and a few GM mentors. Kevin’s inspiring story is full of good chess improvement advice no matter what title or rating you may be chasing. You can find many more details of our conversation and the related links and timestamps below.  02:00- We begin by discussing the current state of Coronavirus and chess in Kevin’s native Singapore, and the Chess against Covid initiative that Kevin and some friends of his recently started.    Mentioned: Chess against Covid initiative, Junior Tay, Olimpiu Urcan (see his great Patreon page here: https://www.patreon.com/urcan ), GM Rustam Kasimdzhanov   8:30- Kevin walks us through his long journey to the GM title, which has been a nearly a decade-long quest as well as the highlight of his chess career.  Mentioned: IM John Bartholomew    14:00- Once Kevin decided to pursue chess full time, what study routine did he implement?  Mentioned: Perfect Your Chess, IM Erik Kislik, GM Gyula Sax, see Gyula-Sax-Kevin Goh 2011 here:  https://share.chessbase.com/SharedGames/share/?p=N1Q2wYdh/tNWwlrJVxBDAkPiax9hdmoywl1jMwd0KJF0mYtLI6YQ7V3O/cExPR3z Secrets of Spectacular Chess by GM Jonathan Levitt and FM David Friedgood, GM Daniel Fernandez, Chessbase India feature on Kevin Goh by Junior Tay here: https://chessbase.in/news/Dressed_to_Impress_How_IM_Kevin_Goh_prepped_and_persevered_for_his_final_GM_norm, Episode 178 with IM Kare Kristensen   36:00- When Kevin got his 3rd norm in 2018, he needed just 7 more ELO points for the title, little did he know that these last rating points were far from a formality!  Mentioned: GM Ashwin Jayaram, IM Elect Donny Ariel!, GM Avetik Grigoryan, GM Boris Avrukh, Chessmood.com    49:00- What did it feel like to finally earn the GM title in 2020 after all of these struggles?    51:00- Chessable.com has many excellent  “Lifetime Repertoire” courses including ones by GM Jan Gustafsson, IM Christof Sielecki and a brand new one on the Caro Kann, from GM Erwin L’ami. The place  to see the all of Chessable’s Lifetime Repertoire courses is here: https://www.chessable.com/chess-openings/s/lifetime     51:45- What is Kevin Goh’s chess improvement advice for fellow adult improvers?  GM Karsten Muller, GM David Smerdon, GM Tigran Petrosian, GM Anatoly Karpov, Positional Sacrifices by GM Neil McDonald, Karpov-Gelfand 1993: https://www.chessgames.com/perl/chessgame?gid=1048256 GM Jonathan Rowson , IM Willy Hendriks On the Origin of Good Moves, NM Elijah Logozar,    1:08:00- What is Kevin’s opinion and experience with The Woodpecker Method and spaced repetition generally?  Mentioned: GM Hans Tikkanen and GM Alex Smith, Recapping the Woodpecker Method with Neal Bruce , The Road to Chess Improvement. Caruana-Carlsen Game 1 2018 1:14:00- Patreon supporter of the show, FM Andrey Terekhov, writes in to ask his friend Kevin what his next goal is now that he has gotten the GM title.  Mentioned: Aeroflot Open, FIDE Online Olympiad    1:20:00- What advice did GM Jacob Aagaard give Kevin when he was stuck at a plateau?    1:23:00- Thanks so much to Kevin for sharing his story and his wisdom. Here is his contact info:  Facebook- https://www.facebook.com/GMkevingwm?__tn__=%2CdlC-R-R&eid=ARAnkjbSRRYN_2CulGTyid0y7WpIDj2QMkJ-wDYtOOFN7ip64ExECRkK2BWZ-uqeSv4gU3bJXgZ7rSR5&hc_ref=ARQT0DEi2WlenxdbN_3NX6qg3_ffFhCYDVGMLIwg9I3xJoAFO0UpEuGwqcO5wrPM8Iw Twitter- https://twitter.com/kevingohwm Email- kgwm83 at hotmail.com   If you would like to help support Perpetual Chess, you can do so here: https://www.patreon.com/perpetualchess

Humility is a trait that everyone needs, but not everyone has. The good news is that it’s something you can attain by being self-aware and accept that you ain’t perfect. Nobody is. Today we talk about the instance when Kevin got to take a bite of the humble pie and what impact it has on your personal growth. Stay tuned.Key takeaways:Introduction [0:31]Why are we talking about the humble pie [0:57]The importance of being humble [2:30]Knowing when you don’t know something can save you and bring you pain [3:47]Kevin’s experience with being on both ends of the drive to five [4:45]When Kevin needed the humble pie [6:00]Free 30-minute consultation calls [7:12]Check out our brand new website at www.thehyperconsciouspodcast.com [7:27] Join us every Monday at 6:00 PM, EST for our weekly Mastermind [7:31]Don’t forget to check out TheHyperConsciousPodcast.com to learn more about the podcast and our other programs. Also, the best community to be part of right now is also on that link. Give it a try! See you in the next episode of The Hyper Conscious Podcast.FEEL FREE to reach out to us for any reason on LinkedIn, Instagram or via email Instagram:Kevin: https://www.instagram.com/neverquitkid/?hl=enAlan: https://www.instagram.com/alazaros88/?hl=enLinkedIn:Kevin: https://www.linkedin.com/in/kevin-palmieri-5b7736160/Alan: https://www.linkedin.com/in/alanlazarosllc/Facebook: https://www.facebook.com/The-Hyper-Conscious-Podcast-106871136824274/Emails:Kevin@thehyperconsciouspodcast.comAlan@thehyperconsciouspodcast.com

My guest today is singer-songwriter Kevin Garrett. He is an extremely talented R&B, Neo-soul, and soul songwriter. It was such a treat to speak with him. Famously, he's Grammy-nominated for writing Beyonce's track "Pray You Catch Me" from her 'Lemonade' album. In this episode we discuss his music publishing deal with Roc Nation and his distribution strategies, his music creation process, and remaining independent.Note: We recorded this call over Zoom, and the technical gods were not in our favor during this interview. If you're hearing glitches and sentences being cut off, that's what's going on. We edited it as best we could so you can understand him, and it's still an incredible conversation. ---Quick links: 3:14 - Staying busy during the quarantine6:14 - Kevin playing UnCancelled Music Festival + keeping the local music community venues alive8:21 - Growing up in Pittsburgh and going to New York University10:54 - Kevin's first release, 'Mellow Drama,' and how it was made12:09 - Is the home studio just for demos or do those recordings make the album? 13:22 - About the music creation process and using samples16:14 - Kevin Garrett's unique sound20:34 - Remaining independent and the behind the scenes to a growing career27:54 - Kevin's publishing deal and how everything gets set into motion33:44 - When Kevin found out he made the cut on Beyonce's 'Lemonade' album37:06 - Kevin's writing process when he's collaborating with others in the studio41:14 - Protecting yourself with agreements and contracts44:34 - The conversation nobody wants to have: splits, ownership, money48:49 - Kevin's deal when he's the producer54:06 - What it means to Kevin to 'make it' in the new music business---Connect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Facebook: https://www.facebook.com/aristake/Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandFacebook: https://facebook.com/ariherstandConnect with Kevin Garrett:Website: https://kevingarrettmusic.com/Instagram: https://www.instagram.com/kevinogarrett/Facebook:

During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown sit down with Kevin Alansky, the Chief Marketing Officer of Higher Logic. The interview focuses on Kevin’s career as a B2B marketer, his experience leading marketing efforts for technology companies, the evolution of the CMO over the years and highlights some of Kevin’s goals with Higher Logic’s marketing team. Episode Highlights: Kevin breaks down his past work experience before arriving at Higher Logic in 2019. Kevin talks about his experience leading marketing teams for analytics companies and going head-to-head with large analytics companies like Tableau and Sisense. Higher Logic is predominantly focused on two areas - associations and corporate markets. Higher Logic’s online community platform has a strong customer base and the organization has expanded into marketing automation with recent acquisitions (Real Magnet and Informz). When Kevin joined the marketing team, it was at an inflection point and the team was moving from a startup to a more mature model. Using and analyzing data was a key component of the growth within Higher Logic’s marketing team (now consisting of 16-17 team members). As the team grew, project management and communication became more vital as the team had to organize their work more efficiently. Kevin experienced a bit of culture shock coming from professional sports marketing to higher education (when he transitioned to Blackboard several years ago) and he was able to learn the importance of understanding your target audience. When arriving at Higher Logic, Kevin focused a lot on regular cadences with not only the marketing team, but with teams outside of marketing. With 3,000 existing customers, Kevin placed a focus on improving the onboarding experience and building out the customer marketing team. Kevin discusses the strong content team that’s in place at Higher Logic - which includes a strong commitment to thought leadership material that’s beneficial to both customers and prospects. Higher Logic is currently in the process of rebuilding the company’s website and improving its current marketing technology stack. Kevin outlined the Community Leader Changemaker program launched by the organization and discussed how Higher Logic highlighted influencers and other thought leaders in the association space. Kevin talked about the evolution of CMOs in the 90s (being brand-driven) and how the role has evolved to more of a data-driven role now...especially with B2B SaaS companies. One-on-ones are a big part of the communication at Higher Logic and Kevin has a focus on his team’s career aspirations and helping them along their career path. If you want to connect with Kevin on LinkedIn - make sure to mention you heard him on Tech Qualified!   Key Points: Kevin states “So, you know, a lot of it is just getting the team and the experience that I've had to be able to give them the right tools, give them the right structure, give them the right vision. And quite frankly, it's my job to, you know, stay out of the way and let them do what they do best.” Selling to associations is very much a relationship-driven business and shares many of the same qualities Kevin experienced when selling to higher education clients. Kevin had a 16 or 17 person marketing team, but wanted to flatten the structure a bit so he could get into the weeds and understand the work that’s happening. Resources Mentioned: Kevin Alansky: LinkedIn  Higher Logic: Website Motion: Ultimate Thought Leadership Course for B2B Tech Companies

Kevin tried for years to free himself from his addiction but lost the battle at 41 years old in January 2019. His sister, Sherry, talks about how they stuck together like glue after suffering from abuse during their childhood. Sherry says that Kevin protected her even though he was only five years old. When Kevin felt they were finally safe, he numbed his pain from the abuse with marijuana which escalated into other drugs. Sherry tells others to be kind and show love to those in their life suffering from addiction, and help break the stigma.

Kevin's first job was when he was about 10. A little backstory: his dad started his own business at 8 years old carving decoys that are used for duck hunting. It's become a piece of art and a collectible so people pay a lot of money for them. He still does it to this day. When Kevin was little, he started to make his own too. When he was about 10, he would go to art shows with his dad and have his own work there. His stuff would sell out within an hour. That was his first business: making the ducks and selling them. Think to yourself if there's anything you did when you were little as a business. Business starts when you're young. You might not have the same goals or motivation or purpose for the money that you make but business is engraved in all of us. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!

Josh and Zak Gear up for the Superbowl (LIV) with the classic Little Giants (1994) Ever since childhood, nerdy Danny O'Shea (Rick Moranis) has felt inferior to his brother, Kevin (Ed O'Neill), a former college football star. Danny runs a gas station, while Kevin coaches the local youth football team. When Kevin's team rejects Danny's daughter, Becky (Shawna Waldron), because she's a girl, Becky convinces her dad to start a rival team, though the city can support only one. To prove himself against his brother, Danny begins coaching his team of misfits for a playoff game. https://www.duckintheusher.com/ (https://www.duckintheusher.com/) Support this podcast

Today on the show, we are joined by marketing strategist, entrepreneur, advisor, Venture capitalist strategic partner and the best-selling author of 10 books that include the ‘new rules of marketing’ and his latest book which he co-authored with his daughter Reiko ‘Fanocracy’ turning fans into customers and customers into fans - David Meerman Scott. David is the lead marketing speaker at the Tony Robbins business mastery events, has been hired to speak in more than 40 countries as well as offering strategies and tactics through his presentations to the worlds biggest companies Iike Google, Microsoft, PWC, the Ford Motor Company and Hewlett Packard. As well as being one of the world’s leading business strategists, David worked as a male model in Japan, has attended 751 live music shows that he keeps track of with an excel spreadsheet, and is a raving fan of collecting artifacts from the Apollo lunar program. This idea of creating fans is an idea in which we brought to the podcast in our episode with Kevin Kelly the CEO of wired. Kevin’s premise is that you can live a very comfortable life if you can make 1000 true fans. When Kevin wrote that essay it went viral, and is very much used as an entrepreneurial benchmark, we will link that article below if you haven’t checked it out. https://kk.org/thetechnium/1000-true-fans/ We know that you guys loved that concept, so we reached out to David because he has done a deep dive into how to build raving fans for your organisation. In an age of business in which everything has become automised, when we’ve lost the art of human connection, creating true fans with your audience is the way out of the matrix. Please enjoy this fantastic and in-depth conversation with the amazing David Meerman Scott. Links: https://www.davidmeermanscott.com/books/fanocracy @Dmscott - TW @Freedompact - IG / Freedom Pact - YT

When your friend Erik brings beer, you record a show. When Kevin brings beer the next day, you record a new show and then just mash the two shows together into one jumbled mess. Hope you enjoy it! Hambone! -Hank

Don't be concerned with money when you're first getting started. If you've started a business and you're looking to grow rapidly, you're probably thinking that money could help with all the issues you come across. Money is a concern no matter how big you get. You're going to take financial hits whenever you're starting a new business venture. Every initiative takes way more effort than you thought so you're never really prepared. Holding back until you're completely prepared, therefore, means you'll never go through with it. The best entrepreneurs out there don't focus on how much money they have but how much of an impact they can make. When Kevin first started his business, in the first 6 months, he didn't have an income so he worked at a recruiting job and let him know up front that he was trying to start his own business. He stayed there for 6 months then was completely reliant upon his own business for his income. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!

This week, the guys get back together and square up their sites on the recent rash of movie trailers that hit the airwaves. But first? That’s right, kids, streaming picks!!   Pete kicks it off by, per the norm, watching nothing current or relevant on HBO. To his credit, though, he did watch a semi-classic film, Big Trouble in Little China. The guys take a few minutes to talk 80’s movie nostalgia before moving it along.   Over on Netflix, Alex loses his heart and mind to the new Scorsese flick, The Irishman. Judging by all the award nods, the guys are going to love this one. Well, spoilers, Opie actually DID, so that’s saying something!   When Kevin takes the proverbial floor, he starts off with a winding tale of sadness and despair which is, of course, the most recent season of The Walking Dead. To be fair, it’s better than it’s been in a while, but still follows the same old tone it always has. After burning through that one, he catches up on his actual service, Hulu, for the new series Reprisal. Its an odd bit of crazy, and its only one episode, but it gets a solid review.   Opie finishes us off on Amazon Prime with the newest season of The Marvelous Mrs. Maisel. Most of the guys are familiar with it by this point and all give it equally strong reviews.   After the break, the guys hit up trailers such as Black Widow, Wonder Woman 1984, Free Guy, and more!   #allpopnoculture #hbo #hbogo #hbonow #netflix #netflixandchill  #amazonprime #hulu #appletvplus #disneyplus #popculture #movies #television #streaming #bigtroubleinlittlechina #kurtrussell #scorcese #martinscorcese #theirishman #robertdeniro #alpacino #amc #thewalkingdead #twd #reprisal #abigailspencer #themarvelousmrsmaisel #mcu #blackwidow #dceu #wonderwoman #wonderwoman1984 #freeguy #ryanreynolds #mulan

Rookie realtor goes from struggling to thriving How does a rookie agent like Sam Garretson hit 200k GCI and become among the top 1% of agents? Sam made good money in the corporate world but nothing there compelled him. He started a shaved ice business and drove a delivery truck...searching for something that would fulfill him. He’s always believed that he was meant for something big. He finally decided to become a real estate agent. He went to the 2018 Real Estate Vortex Training Camp as a brand new agent waiting for his license, and that’s when his life really began to change. He was amazed at the people and the opportunities available to him. He joined the YesMasters 100-Day ListMaster Challenge and was committed to getting 10 deals in 100 days, but things didn’t work that way. He pulled through all the frustration knowing that even with no results, his confidence was building and all that he was learning would come into play. Go to YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach. On Day 50 of the challenge, Sam thought of quitting because he was unsure that he was on the right path. When Kevin asked him what his goals were, Sam realized that by being an agent, he’ll get to his goals faster. What’s his secret to being a top rookie agent? Fifty percent of his business comes from his Personal Circle. He maintains top of mind awareness with them by regularly messaging them. People say he’s different from other agents because he’s real. He doesn’t try to sell people anything. He wraps his business around helping people first. That, to him, is the reward. His advice to new agents? Move forward with Kevin’s coaching. He’s a life coach more than just a real estate coach. Don’t chase the sale. Put your clients’ needs first, and they’ll want to go further with you. Be straightforward. B.S won’t lead you to success.

Staying on Top of Your Game With Kevin WoodKevin Wood opened CrossFit Moncton 11 years ago in New Brunswick, Canada, making him one of Canada's most long-standing affiliate owners. When he affiliated in 2008, the aesthetic of CrossFit was a lot different: wall balls made of sand-filled basketballs and grungy gyms instead of shiny equipment and bright, colorful spaces.Though Kevin's goal has remained the same over the years—to make people fit and healthy—he's had to adjust his mindset and operations to make his gym not just a passion project but also a business. When Kevin joined Two-Brain Business just a few months ago, the gym had just had one of its worst months ever following a costly forced relocation. But after just one month of mentorship, the gym had its best month ever after turning $500 in ad spend into $4,000 in front-end sales. Here's how he did it—and some of the lessons he's learned after more than a decade of gym ownership.Links: http://crossfitmoncton.com/https://incitetax.com/Contact: kevin@crossfitmoncton.comTimeline:3:10 – From gym teacher to gym owner.5:38 – The early days: sand-filled basketballs and $5 workouts at the playground.8:01 – The mission hasn’t changed: To change people’s lives with fitness.11:28 – Turning a passion into a business: You can’t make everybody happy.13:58 – How to make your service the best hour of your clients’ days.15:39 – From worst to best month ever with Two-Brain Business.17:45 – First lesson learned: Delegate tasks, not job titles.20:24 – Overhauling the on-ramp process.22:03 – How to sell coaches on the sales process.24:19 – The point isn’t to take clients’ money, it’s to change their lives.26:55 – CrossFit’s target market, then and now.27:40 – Ask your clients what keeps them coming back. The answer might surprise you.29:26 – It’s all about relationships ...31:06 – … and that goes for your staff, too. 32:54 – The No-Sweat Intro: Personalize the process.34:11 – Get comfortable with silence.35:43 – Finding a client’s “why” isn’t just for sales; it’s for retention.37:00 – Retention is an ongoing sales process.38:56 – Asking for the “why” is what sets your gym apart from the big-box franchises.

In this episode, Kevin talks about letting emotions drive business decisions. When Kevin meets with prospects or clients, sometimes he can tell that they have an emotional attachment to certain things or concepts. An example is if they want to focus one a specific keyword for search. But often you should remove emotion and look at the data. Maybe the keyword you're emotionally attached to is not the best keyword for you. If you look at the data, there could be another and better keyword to focus on. You should pick based on data, not emotion. Do the research, look at the data, and make a decision after removing the emotion. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!

Create a YouTube Channel with Kevin Appleby This podcast is about setting up a YouTube channel. Kevin Appleby has recently set one up and is going to tell us what this experience has been, why he is doing it, what the purpose is and what his hopes for it are. 21st century business accountant Kevin's YouTube channel targets accountants (hence the name!). More specifically, it aims at the sort of accountant that works inside a company and advises the business team running the organisation. The content is very much based on what Kevin teaches as part of his course called 21st Century Finance Business Partner. Now, you may be wondering why there is such an emphasis on the 21st century. We've been in the 21st century for 19 years now! But, with the 21st century has come a lot of change. When Kevin first started his career, he did virtually nothing using a computer. As time went on, Excel and other software became his friend. However, we're in a time that is so much in the finance world that it's becoming automated. This impacts the accountant because the routine work has well and truly disappeared through computer efficiency. Be vital rather than functional Daniel Priestly talks about being vital rather than functional his book, Key Person of Influence (click the picture for a link). Essentially, the functional will disappear, will be automated, will be replaced by IA, for example. The vital remains. For these accountants then, it doesn't seem so sunny-side up! However, Kevin thinks it is. The first episode on his YouTube channel talks about being VITAL. V - Vision strategy. This is all about the accountant being involved in the strategy of his business. I - Insight around the financial numbers (product profitability, customer profitability, and activity-based costing). T - Team. Do you understand what the rest of your business team needs of you? What insight are they needing from you as the accountant? A - Agility in change. An accountant's role is to be right in the middle of business change. Change is about doing some things and stopping others; about culture and attitude so, within the numbers, there's actually a lot to learn about people. L - Learning. There's always something new to learn. In fact, the first six videos are dedicated to what it means to be VITAL. How did the YouTube Channel come about? http://thenext100days.org/wp-content/uploads/2019/09/How-did-this-come-about.mp4   With a YouTube channel, Kevin realised a series of material can be built across time, much like our podcast, The Next 100 Days. However, unlike a podcast, he decided that people's attention to a video isn't that great. 30 minutes of 40 minutes would be too long. It would be a quick dip into the classroom, 5 to 10 minutes being just right. Short and Sweet... In effect, Kevin replaced a webinar strategy with a YouTube strategy, through which clients can be driven toward 'tasters'. That way, if watchers liked the idea of the YouTube videos, then they would know a place to go to get a more detailed course. YouTube as Strategy   You want to attract regular watchers so that they subscribe to your channel. Then they get notifications every time a new video comes out. Much like our podcast, the aim is to get out content once a week. Refer to the channel in marketing posts for courses. As Kevin sets up a new course, you can use YouTube channels to give a taster of what you are up to as the manager of the course. Blog post. Each video about VITAL will be embedded in Kevin's blog post. Producing content When you look at it, the strategies used to optimise YouTube channels actually come within the scope of content strategies. Recently, we had Mark Taylor on the show, discussing how Google focusses on content. Think of the type of things that are on people's minds. You need to start thinking what are the questions your target audience are thinking - about business,

Now that it is fall, we are turning our attention toward winter getaways. If you have ever dreamed of visiting Santa Claus, taking a reindeer safari, and sleeping under the Northern Lights, tune in to hear about Finnish Lapland. Kevin Wagar from the Wandering Wagars shares his family's experience in Finland during the winter and all the things there are to do in Santa's wonderland. ON THE PODCAST 00:35 - Sponsor - Allianz Travel 01:13 - Talking with Kevin Wagar 04:16 - When to go to Finland 09:30 - How long to spend in Helsinki 14:30 - Where to go in Finland 18:53 - How to split up your days 22:20 - Driving around 24:10 - Santa Park/Village 27:30 - Where to stay 29:35 - Prices in Finland 30:40 - Kevin’s favorite travel gear 32:00 - Coming up for Kevin and his family 33:10 - What’s coming for Vacation Mavens ABOUT ALLIANZ TRAVEL We all travel for different reasons. Some to get closer as a family and some to get away from it all. Some to discover new sounds, new tastes, and others to discover themselves. No matter your reason, Allianz Travel Insurance is the ultimate wingman—having your back while helping you make the most of every moment. True experts providing protection for all the reasons you travel.  Visit allianztravelinsurance.com, and see what award-winning travel insurance can do for your next trip. Terms, conditions, and exclusions apply. Plan(s) underwritten by Jefferson Insurance Company or BCS Insurance Company. AGA Service Company is the licensed producer and administrator of these plans. ABOUT KEVIN WAGAR Kevin Wagar is a professional photographer and adventure and family travel writer who makes his home near Toronto, Ontario. When he isn’t traveling the world with his wife and two boys, Kevin in sharing stories and inspiring parents to look beyond the standard family vacation. He focuses on exploring the world in a way that makes travel fun, adventurous, and educational for the whole family. When Kevin isn’t writing for publishers such as Explore Magazine, and Intrepid Travel, he is creating content for his website Wandering Wagars – Adventure Family Travel. There he shares guides and inspirational stories of family adventure travel. Follow Kevin on Facebook, Instagram, YouTube and Twitter. TIPS FOR VISITING FINLAND You may think that Finland is going to be extra cold compared to the United States or Canada, but you will find that the coldest temperatures will be between 9 to 17 ºF (-8 to -12 ºC). Keep in mind that if you are going to Finland around Christmas time, you will only have 2 - 4 hours of daylight. But this also means that the Christmas lights will come on sooner making everything pretty and magical. Most visitors will probably choose to fly into Helsinki Airport, and if you do you should definitely spend a day or two there and explore. Saariselkä and Levi are resort towns and ideal if you are planning to do a lot of skiing and outdoor activities. The Pilke Museum it is fantastic for kids --basically and giant indoor play area. If you are a nervous driver, you may want to think about taking a hired car, public transport or bus tours. Otherwise the roads are good and decent to navigate. The cost to go and visit Finland is actually better than other Scandinavian countries. FAVORITE TRAVEL GEAR Kevin loves his Merrel shoes and pairing them with his Columbia tear away pants. MENTIONED ON THE PODCAST Christmas Lapland Finland Things to do in Rovaniemi Finland Winter Santa Park Finland Things to do Inari Finland Santa Claus Village Finland Things to do in Helsinki Pilke Museum Santa Park Santa Claus Village Glass Igloos FOLLOW US AND SPREAD THE WORD! If you liked this show, please be sure to subscribe on iTunes, Stitcher, or Google Play and leave us a review! Have a question or comment? Send us an email or leave us a voicemail at +1.641.715.3900, ext. 926035#. You can also follow our travels on Stuffed Suitcase and We3Travel, or follow the Vacation Mavens on Instagram, Facebook or Twitter. Thanks for listening!

Kevin talks one-on-one with listeners in this week’s show. It has been 2.5 months since his last solo episode and he has a few thoughts he wants to share with the community. His two most recent speaking engagements were the most fun for Kevin because, as he says, “It was the most me I've ever allowed myself to be.” He describes himself as a blue jeans guy, and it was the first time he allowed himself to wear jeans on stage, instead of a suit and tie. His keynote address was about the Superhero syndrome, which was discussed in episode 83 as well as in his Linkedin blog post titled Soft Skills Suck. Soft skills, he says, are really a misnomer because, in today's world of business and life, it takes people skills to succeed. That's the really hard stuff. The audience responded well to his presentation and it made him realize that people are tired of being talked at. They want to have conversations. Showing up as his authentic self and having real conversations with his audience really made the experience special. Kevin challenges listeners: What do you want to do that is authentically you despite the expectations others have placed on you? Overthinking and UnderactingKevin talks about how the Gratitude Challenge began and where it has reached in such a short time. He is grateful that he took action on the idea instead of overthinking, over-preparing, and underacting as he would usually do. He urges listeners to take action on their ideas: make a minimally viable product, get it out there and see how people respond to it. We’re All On the VergeWe all have times when we think: “By now I should…” These thoughts often lead nowhere good.  When Kevin has these thoughts, as he recently did, he calls out in prayer and he reaches out to someone in person. This practice staves off what could have been a series of dark days. What came out of his conversation was that, in one way or another, we’re all on the verge of becoming what we’re capable of. He reflects about he would much rather have the words He was on the verge written on his tombstone than the words He quit. The Liminal StateThe liminal state is the state between what was and what will be. We are not who we were, yet we've not fully become who we are in the process of becoming. We often express this as: “I will be _____ when _____.” Kevin says that if we believe that we will only be successful when something happens, that day will never come. The moment we reach that milestone we move the bar higher.  We should say instead: “I am ______ now, because _______.”  Even though you may not have or be all that you want at this moment, there are still many things that are beautiful in your life. ResourcesJoin the Gratitude Challenge  Kevin@higherpurposepodcast.comPhone: 678-744-5111

What kind of “unpleasant” things was the attachment doing to Kevin that made him believe it was evil. Who was the “positive” attachment that came into Kevin’s Life? What did Kevin do when he woke up at 2am to Dixie being played along side cannon fire near a historic battlefield. When Kevin began dating a woman with a very dark energy surrounding her, how did that affect him? How did Kevin process the concept of seeing his first “Shadow Person”? What kind of paranormal entities inhabit the residential treatment facility that Kevin works at today. To listen to part two of our interview, you need to be a Grave Keeper (supporter of the show). You can do this by signing up on our Patreon Page here: http://www.patreon.com/thegravetalks

In the early days of ID Web, the size of Kevin's team used to matter so that he would be able to stand out as a company instead of as an individual. In episode 248 of Journey to $100 Million, Kevin explains how having a small team is preferred here at Array Digital. When Kevin ran ID Web, he wanted to let prospects know that his company had way more capabilities than just a one man team. Kevin hoped to show he had a team of experts and wanted to look bigger so that he could land better opportunities. Fast forward to today, and Kevin prefers the small team we have at Array Digital. It is great to have a team to get the job done, but your goal should not be to have as many people as possible. We are growing rapidly, and will need to continuously hire new team members, but the revenue to employee ratio is our main concern. We do not want to just hire people and then not be able to pay our employees the salary they deserve, give good raises, purchase new equipment, etc. The more profitable we are, the more opportunities we will have to grow. With the team we have now we must buckle down, all pitch in where help is needed, and work hard. You do not want to just hire people to hire - you want to ensure you are profitable first. A lot of revenue with a small team is way more impressive and rewarding than a lot of revenue with a huge team. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!

About 5 years into Kevin's first business, he started to take on bigger projects outside of his wheelhouse. In episode 219 of Journey to $100 Million, listen in to Kevin as he shares how one of these projects didn't go as planned, and how he went about handling this situation. One of Kevin's projects was for a large organization and required designing a website, which posed a challenge for Kevin as it was more complex than other work he had done. However, based on his research, proposal, and eagerness for a challenge, he took on the project. The desired website required things such as a membership portal, a classified section, and advertising. The project was successful at first as the requirements were met and the design was receiving positive feedback. However, soon after, Kevin ran into a few problems. When Kevin got into the complexity of the membership portal and setting up different systems needed for the site, he found the workload to be overwhelming. There were various requests from the client regarding the website during this time as well. Kevin, being young and not an expert project manager, found himself in a predicament as he did not want to reach out to the client and say “No, this is out of scope” and seem unprofessional. This was a stressful situation as he and his team had been working extremely hard in order to keep this client happy, but realized they were not being as profitable as they'd hoped. Eight months into this project, Kevin made the decision to go to the company's board meeting and communicate about the status of the project. When Kevin arrived, he was told that the board members were surprised he had the guts to show up, knowing that the client was unhappy with the progress being made. Regardless, he knew he had to go to ensure that everyone was on the same page and gain a further understanding of what could be done in order to make sure this project would get finished. After the meeting, this project was back on track; some aspects were cut out and fine-tuned which allowed them to come up with a final scope that made sense and worked. All in all, when problems arise during a project, you must own up to mistakes and be open with the client, company or individual. It is important to always be communicative and keep focusing your energy on completing the project to the best of your ability. If you have a project that isn't going as planned, communication is the best thing you can do to help the situation and come to a resolution. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

When Kevin is out there selling, he is selling strategy and partnership - the rest of the services offered come along with that. He's selling these prospects on how Array Digital is going to partner with them: the communication, the activity with our team, the access to our team, and the fact that we genuinely care about their business. If there isn't a good strategy in place and there isn't good communication between the clients and the team, neither side will grow and neither side will benefit. Everything else falls into place when there is that strategy and partnership present. If you want to know what makes Array Digital different, that's it. We actually care, we're available for calls and check-ins and need clients who are the same way, otherwise it's not a good fit. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

When Kevin first started his business, he did not have any capital, debt or investors and he didn't have access to any money, bank loans, or credit cards. In episode 205 of Journey to $100 Million, Kevin shares how he was able to create his first business without utilizing any of these factors. Fast forward to today at Array Digital, Erik and Kevin have built their company without the financial help from outside sources. We do have lines of credit, but we have not had to rely on this credit or go into debt. With Kevin's business, all he needed to get started was a computer, some software, and the internet. There was no need for overhead, employees, an office, etc. He didn't want to make the mistake of prioritizing these expenses from the beginning and slipping into debt before any profit had been made. The key is to think about how you can get your work done the easy and cheap way while still getting good results for your customers. There is no need to break the bank. Before you start spending money on all these extra expenses, make sure that you are good at what you are doing, people are accepting your product or service, and you have the ability to make money. Once all of that is done, you can start to reinvest by getting an office and hiring employees, but you don't have to jump on that from the get-go. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

Today we celebrate our 50th episode with Kevin Gleason, President & CEO of Adams Outdoor Advertising. When Kevin’s company was sent to Washington to participate in a 3-day wellness retreat in the early 90s, he was introduced to a transformative understanding that allowed him to move through the world with new eyes. In this enlightening conversation, Kevin touches on anger, judgment, hope, kindness, and the life-long effects this state-of-mind understanding has had in his business and in his family. Kevin Gleason is the President & CEO of Adams Outdoor Advertising. Adams Outdoor is the fourth-largest owner and operator of outdoor advertising structures in the United States and is regarded as the Out of Home industry leader. Gleason also started Gleason Family Vineyards in Santa Barbara California where he and his family grow, produce and bottle up to twenty-five thousand cases of award-winning and highly rated wines under the brand names of Refugio Ranch Vineyards and Roblar Vineyards.

Authority Marketing with Graham Arrowsmith & Kevin Appleby So how come we're discussing Authority Marketing in this week's podcast? Well, Kevin was reading Daniel Priestley's Key Person of Interest and noted that one of the ways to achieve influence was to write a book. This triggered Kevin to recall previous conversations where we'd discussed the importance of writing a book. Borrowing a phrase from a confirmed future guest, Adam Witty, today we're talking about Authority Marketing. Are you positioned as an Authority in your marketplace? What market am I in? Graham starts the podcast by inviting Kevin to share what market he is in. Kevin has struggled with this question. As a management consultant, Kevin typically goes out to help clients solve a problem. He will normally do the financial modelling and write the business case. When Kevin goes into situations demanding his services, the host organisation rarely or never has the right information. This leads to fetching up data on activity and performance. Kevin thinks through the benefits and how to measure those benefits. So what does the finance professional really need to have his head around? It is not JUST the accounts. So, once Kevin finally decides on the specific market he is addressing, he (and you for yours) must decide WITHIN that market, are you the AUTHORITY? http://thenext100days.org/wp-content/uploads/2019/06/Which-audience-to-write-a-book-for.mp4   Adam Witty talks about Authority Marketing. He uses a pyramid of Kevin got fixated on selling of the book. But, it is not about selling the book as such. Adam talked about Tom Antion - an internet marketing pioneer and entrepreneur. Who said to prospective clients... "Google my name and be sure to pack a lunch!"   Have you googled your name? 2 Levels of Media There are 2 types of media. Adam Witty details: EARNED MEDIA - where you are featured on other media sites. SOCIAL MEDIA - FB, LinkedIn, Twitter - here today, gone tomorrow. An algorithm tweak and you are no longer there. You cannot rely on social media ALONE to build your authority. Earned media usually means you need a good PR. Radio, TV, trade magazines, where your opinions and guidance, makes you an attractive individual from an authoritative point of view. Do you have a personal brand and company website? KevinAppleby.com That is the site where Kevin should develop his PERSONAL BRAND. Are You Blogging? It's a good way to bring people back to your site. Writing for your audience means letting them know you've written something. So write to them, invite them to read your work. Who is your avatar? Write to them. You want someone like your avatar, to become to a customer. You do not want to chase people. Chasing is demeaning. Do you do proposals? Graham admits he does do proposals, but is reducing the time spent to creating them. Having authority in your industry means people will be coming to you wanting to work with you. So your time is spent working out whether you want to engage and how best to engage for them. Back to Kevin's Target Market He's a management consultant. Who should he appeal to? He markets to the public sector? Does he have a headline that drags people into his site? http://thenext100days.org/wp-content/uploads/2019/06/Kevins-Target-Market.mp4 By the way, this isn't just about Kevin's website is it? Kevin happens to have huge authority in the public sector. He doesn't want to remodel his site just about the public sector, because Kevin wants to move away from selling his time. Instead, Kevin wants to promote other ways to engage with him. But, with authority in that market, he will have the best chance to achieve his ambitions. Can Kevin Write a Book About Consulting in the Public Sector? Can Kevin get a ghost writer? A former journalist for example? The cost of the person writing 15-20,000 words, chunked out with images - 70/100pp.

After successfully growing and steering the $582 million sale of Madison-based Third Wave Technologies, Kevin Conroy went looking for another company to run. He found Exact Sciences — a struggling, publicly traded Massachusetts company with a DNA-based test for colon cancer that hadn’t been approved by the Food & Drug Administration (FDA). When Kevin took over in April 2009, Exact Sciences had a handful of employees and a stock that was trading around $1 a share. Ten years later, the company has more than 2,000 employees, about 300 job openings, and a stock price that has reached into the high $90s. That colon cancer test, now called Cologuard , got FDA approval and has been used to screen more than 2 million people. Now, Exact Sciences is making progress on a non-invasive test for liver cancer and has others in the pipeline. Here are Kevin's three guiding principles that transformed Exact Sciences: 1. Defy convention "Exact Sciences wouldn’t be the company it is today if not for

Kevin Gildea a travelling stand-up comic, talks about getting a job as a comedian and getting audience into the things that we are doing. We discuss about the medium of doing a fringe act and putting it up online while trying to dissect the patterns of videos that is online. When Kevin shares about his idea of comedy specifically dark comedy and I asked him about hack dark comedy. I try to figure out how much to put myself on stage. Kevin Gildea ask about how much I can see him when he is on stage and I talk about the minority asian cadence. We also romanticised the idea of the perceive the sense of lost and taking risk and end with alternative stand up. Not Again Podcast Facebook Page: https://www.facebook.com/notagainpodcast/ Not Again Podcast website: https://www.notagainpodcast.com Not Again Podcast iTunes Page: https://itunes.apple.com/sg/podcast/not-again-podcast/id1243363815?mt=2 Not Again Podcast Spotify page: https://open.spotify.com/show/2BqPbSFxoZn59pT8XM7Lbo?si=phHDtLakT8aelgPIIL8wsg Not Again Podcast Stitcher Page: https://www.stitcher.com/podcast/not-again-podcast Not Again Podcast Patreon Page: https://www.patreon.com/notagainpodcast

In part one of his episode, Kevin Chase shared the importance of honing your professional development to prepare for a director-level job. In part two, Kevin discusses how resume building, negotiation skills, and your personality can help you secure the executive-level position you’ve been after.     Links: Kevin’s Instagram: https://www.instagram.com/kevinscakesla/?hl=en Kevin’s LinkedIn: https://www.linkedin.com/in/kevin-chase-8a9a23/ Kevin’s Firm, Kevin Chase Executive Search Group: www.kevinchasesearch.com See Kevin’s current searches: http://kevinchasesearch.com/current-searches/ Kevin’s Appearance on Season 1, Episode 2 of Nailedit! : www.netflix.com   *****Timestamped Highlights***** (2:26) How to stand out from the crowd (4:05) It’s all in the sauce (5:21) Kevin shares the recipe for job burnout (9:44) When Kevin knew he could not fix his fit (13:15) Do’s and don’t’s of resume writing (17:12) Pro tip: Start your resume with an executive summary (18:57) Negotiation advice - be thorough but reasonable (22:27) Take the offer for the job you want, not the one that might come (25:06) Everyone should know a Kevin Chase! (29:17) If not LA or NY, then where? Kevin answers Dolph’s hypothetical

Twenty-six year old Paula Sladewski was making plans. After several attempts at a modeling career, leading to some success, she wanted to get back in the game and see what could happen. She hoped to start moving on her plan after she returned from her New Years Eve trip, but unfortunately, Paula would never make it back.Along with her boyfriend, Kevin, Paula flew to Miami, Florida to see a New Year's Eve concert, after which the couple planned to spend a few days on south beach before heading home. They'd had their problems in the past, but somehow, the couple had always found their way through it. The concert went well, and things were moving smoothly until the morning of January 3rd, 2010.Paula and Kevin attended Club Space, a nightlife hotspot in North Miami. After a few hours of drinking and dancing, Kevin tried to get Paula to leave but she wanted to stay. Kevin was ultimately thrown out of the club and took a cab back to their hotel room. Paula exited shortly after, was engaged in conversation by a man and disappeared.When Kevin awoke and found Paula missing, he began trying to find her, spoke to police and even hired a private investigator. Police didn't seem overly concerned about a young woman who had been missing for only a few hours. When Sunday night came, police had their hands full with a terrible crime scene: someone had been placed in a dumpster and burned so severely that the individual was completely unrecognizable. While police tried to solve their murder case, and Kevin tried to locate Paula, neither side knew that they were working on the same case. Who murdered Paula Sladewski and burned the beautiful young woman beyond recognition? Join host Steven Pacheco as he explores this disturbing and haunting case.Use promo code TRACE19 for 10% off a standard pass to CrimeCon! Visit CrimeCon.com to register now.For more information please visit: https://www.trace-evidence.comhttps://www.patreon.com/traceevidence Social Media:https://twitter.com/TraceEvPodhttps://www.instagram.com/traceevidencepod/https://www.facebook.com/groups/traceevidencepodMusic Courtesy of: "Lost Time" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/Sources: http://www.wtol.com/story/11819231/michigan-models-family-speaks-out-about-her-murder/ | https://www.foxnews.com/us/sister-murdered-model-was-a-fighter | https://www.inquisitr.com/2953432/paula-sladewski-kevin-klym-dateline-nbc-exotic-playboy-model-dead-body-found-torched-in-miami-dumpster/ | http://www.nbcnews.com/id/35987917/ns/dateline_nbc-crime_reports/t/death-golden-girl/#.XHSQhohKiCg | https://www.mlive.com/news/detroit/2010/03/family_of_slain_model_paula_sl.html | https://www.miaminewtimes.com/news/paula-sladewski-was-not-an-actual-playboy-model-boyfriend-tells-his-story-6543268 | https://www.miaminewtimes.com/news/miami-lobbyist-ron-book-arrested-for-alleged-dui-11096630 | https://www.facebook.com/westkendallcrimewatch/photos/a.1642734999320256/1643269609266795/?type=1&theater | https://www.msn.com/es-es/entretenimiento/tv/paula-sladewski-what-happened-to-the-aspiring-model/vp-BBPiEda | https://www.imdb.com/name/nm1551997/bio?ref_=nm_ov_bio_sm | https://www.cbsnews.com/pictures/playboy-model-paula-sladewski-dead/ | https://truecrimedaily.com/2016/03/07/miami-murder-mystery-who-killed-model-outside-after-hours-club/ | https://www.foxnews.com/story/dead-playboy-models-alleged-text-hes-trying-to-kill-me | https://www.investigationdiscovery.com/crimefeed/murder/can-you-help-find-who-murdered-burned-playboy-model-paula-sladewski

When Kevin poses the question 'is there anyone you would rather be than Prince Harry?' Carrabis almost answers Justin Timberlake, but decides he is happy being himself. Kevin and Dave  laugh, dismiss him, and call him an idiot. Kevin and Dave never get along better than when they are making jokes at Jared's expense.