a BROADcast for Manufacturers

Sponsored By AdCirrus ERP, your trusted partner for cloud ERP solutions. Learn more at adcirruserp.com.Meet Vivek JoshiVivek is the founder and CEO of Entytle, a provider of Installed Base Intelligence solutions to Original Equipment Manufacturers. He has extensive leadership experience in various industries, spanning diversified industrial manufacturing, healthcare, high technology and private equity. He previously was founder and CEO of LumaSense Technologies Inc., an Operating Partner at Shah Capital Partners, and Senior Vice President of Marketing for Sun Services, a $3.6 billion division of Sun Microsystems. He also served at Webvan as Vice-President of Program Operation; at GE Transportation as General Manager, Off Highway/Transit Systems; at GE Corporate as Manager of Corporate Initiatives; at Booz Allen & Hamilton as a Management Consultant; and at Johnson & Johnson in an operations role. Vivek has an M.S. in Chemical Engineering and an M.B.A. from the Darden School of Business at the University of Virginia, Charlottesville and a B.Tech in Chemical Engineering from IIT, Mumbai.Connect with Vivek!Entytlevivek.joshi@entytle.com LinkedInAftermarket Champions PodcastLinksKirin Holdings will begin online sales of "Electric Salt Spoon", a spoon that uses electricity to enhance salty and umami tasteHighlights00:00 Fun Team Question: What's Your Career Theme Song?01:55 Introducing Our Guest: Vivek Joshi04:58 Vivek's Journey in Manufacturing08:50 The Impact of Key Mentors11:10 Why Entrepreneurship?13:03 The Importance of Aftermarket Services16:28 I Just Learned That: Fascinating Insights21:31 Addressing the Labor Crisis in Manufacturing24:49 Conclusion and Contact InformationConnect with the Broads!Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs! Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions!Connect with Erin on LinkedIn!

Meet Hani MalekWith over 35 years of experience in the manufacturing industry, I am a passionate and results-oriented leader with a proven track record of revenue, profit, and cash flow growth.As a Professional EOS Implementer, I help entrepreneurs and business leaders get better at three things - VISION, TRACTION and HEALTHY. At the end of our journey together, everyone is on the same page with where the company is going and how it is going to get there.Company leaders are working together as a healthy, functional, highly accountable, cohesive team and everyone in the organization makes progress each day toward achieving the vision.Connect with Hani!Hani Malek - EOS Worldwidehani.malek@eosworldwide.comLinkedInHighlights00:00 Teams vs. Zoom: The Great Debate02:02 Introducing Hani Malik: Manufacturing Expert02:59 Understanding EOS: Entrepreneurial Operating System04:49 Core Values and Uncomfortable Truths10:02 Facilitating Change: Overcoming Resistance12:11 Defining Entrepreneurial Companies14:04 Is This For You?14:26 Uncomfortable Learning Moments14:55 Wind Chill Factor Explained16:26 LinkedIn Insights with Laurie18:53 Mushroom Facts with Annie22:42 Understanding Kolbe Scores25:27 Wrapping Up and Contact InfoConnect with the Broads!Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs! Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions!Connect with Erin on LinkedIn!

Meet Liz HeimanLiz has been conquering the sales environment since she was 15, hawking lingerie at local flea markets. A self-proclaimed introvert, she recognized that sales success comes not from owning the room but from owning the relationship. Her transformative training programs have powered the success of HP and Coca-Cola. Liz earned her stripes as head of Miller Heiman's struggling Asian-Pacific region. She engineered a turnaround from red ink to black, catapulting annual sales to $1 million within just two years.At the vanguard of B2B sales, Liz specializes in propelling manufacturing companies from uncertainty to profitable and predictable revenue-generating systems.Connect with Liz!Regarding SalesSales SOS PodcastLinkedInFacebookInstagramSpecial Offers: Scale Your Sales with a Sales Operating System: Free DownloadHighlights00:00 Introduction and Career Reflections01:32 Introducing Today's Guest: Liz Heiman02:37 Common Sales Problems in Manufacturing03:26 The Impact of AI and Technology on Sales07:08 Challenges in Sales Management13:13 Chaos in Sales Organizations17:39 Identifying the Chaos in Sales Processes17:54 Managing the Sales Funnel Effectively18:23 Importance of Strategy in Sales20:30 Understanding Sales Math and KPIs25:20 Building Trust and Relationships in Sales27:32 Customer-Centric Sales Approach30:01 Sponsor Message and Show Wrap-UpConnect with the Broads!Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs! Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions!Connect with Erin on LinkedIn!

Meet Ron HockersmithRon grew up in Arizona and studied Mechanical Engineering at Arizona State University and The California Institute of Technology. After stints in gas turbine engine design and research on the mechanics of viruses he ended up in Milwaukee at GE Healthcare. Ron became a Lean Master Blackbelt and led teams in new product introductions at GE for 14 years before transitioning to a VP of Engineering role for an international defense contractor. Ron retired early in 2020 and after fixing everything there was to fix on his 1903 Victorian home, he got bored and started working part-time at a brewery before joining forces with former colleagues to start Amorphic Beer.Connect with Ron!Amorphic Beerhello@amorphicbeer.comLinkedInInstagramCheck out Manufacturing Happy Hour, hosted by Chris Luecke, the podcast where they get real about the latest trends and technologies impacting modern manufacturers.Highlights00:00 Welcome to Pints and Podcast01:06 Introductions and Cheers02:26 Discussing Beers and Brewing Techniques06:23 Meet Ron Hockersmith: From Engineering to Brewing07:46 Applying Manufacturing Principles to Brewing15:16 Challenges and Innovations in Craft Brewing22:37 Entrepreneurial Insights and Work-Life Balance27:48 I Just Learned That: Fun Facts and Insights35:47 Wrapping Up and Contact InformationConnect with the Broads!Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs! Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions!Connect with Erin on LinkedIn!

Meet Damon PistulkaDamon Pistulka is the co-founder of Exit Your Way, a company dedicated to helping business owners maximize their business value, prepare for successful exits, and sell their businesses.Damon's journey started on a 3,000-acre farm in South Dakota, where he learned the true meaning of hard work and resilience. His career began in engineering but quickly expanded into leading and scaling companies across industries like manufacturing and healthcare.Damon's expertise lies in business strategy, leadership development, transforming business operations, and the lives of those who run them.When he's not guiding business leaders, Damon enjoys spending time with his family and exploring the great outdoors.Connect with Damon!Exit Your WayLinkedInHighlights00:00 Fun Morning Question: Reincarnation Choices04:16 Guest Introduction: Damon Pistulka06:59 Damon's Early Years and Lessons Learned08:13 Effort and Hard Work: Key to Success13:49 Challenges in Business Growth18:18 The Importance of Digital Transformation20:57 Transitioning to Business Talk21:21 Key to a Successful Business Sale21:42 Importance of Business Growth24:22 Switching Gears: I Just Learned That26:19 AI and Its Impact on Society28:52 The Role of Influencers in Modern News32:44 Authenticity and Integrity in Media36:45 The Future of AI in Our Lives44:58 Wrapping Up and Final ThoughtsConnect with the Broads!Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs! Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions!Connect with Erin on LinkedIn!

Meet Eric DeckerEric Decker is WMEP's Business Development Manager for southeastern Wisconsin. He works with small and mid-sized manufacturers to help them understand opportunities to improve operations, grow profitability and develop their employees. During his career, Eric has spent considerable time serving small and mid-sized manufacturers in southeastern Wisconsin. Before working at WMEP (where he's been for almost eight years), he worked with organizations such as GPS Education Partners and BizTimes Milwaukee. Eric's family lives in Wauwatosa. During his free time, enjoys the outdoors, cooking, fitness and skateboarding.Connect with Eric!WMEPLinkedInHighlights00:00 Celestial FOMO: Missing Out on Cosmic Events02:04 Introducing Eric Decker: Business Development Manager02:58 What is WMEP?08:02 Challenges Facing Manufacturers Today12:37 The Importance of Manufacturing in Wisconsin21:36 Fun Facts and Personal Stories28:31 Conclusion and Contact InformationLinksNaturally-occurring expressive suppression in daily life depletes executive functioning.Connect with the Broads!Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs! Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions!Connect with Erin on LinkedIn!

Meet Susan & Scot WestwaterMeet Susan and Scot Westwater, the dynamic duo behind Pragmatic Digital. They're on a mission to help manufacturers strategically implement AI to accelerate sales cycles and drive revenue growth. With two books and over 40 years of combined experience, they bring a refreshingly practical approach to digital transformation. By combining Susan's customer experience expertise with Scot's tech-savvy, they help manufacturing leaders find more qualified OEM leads and close deals faster. The result? Significantlyreduced development cycles and marketing challenges turned into competitive advantages. No jargon, no empty promises – just measurable business growth.Connect with Susan & Scot!Pragmatic Digital XSusan's LinkedInScot's LinkedInHighlights00:00 Introduction to the Hosts and Show00:36 Galentine's Day Celebrations02:56 Welcome to the Live Stream03:19 Meet Susan and Scot Westwater06:35 AI in Manufacturing: Practical Insights16:53 Low-Hanging Fruit for AI Implementation28:26 I Just Learned That: Fun Facts Segment34:28 Connecting with the Guests36:09 Conclusion and Contact InformationConnect with the Broads!Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs! Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions!Connect with Erin on LinkedIn!

Meet Angela ThurmanAngela Thurman holds a BS in Electrical Engineering and is a certified Project Management Professional™. She served for more than ten years as a Subcontracts Program Manager at Collins Aerospace, managing complex third-party products for their large customers such as Boeing and Airbus. While at Collins she was recognized as a Subject Matter Expert (SME) in Lean Manufacturing, Continuous Improvement, and Supplier Management.Since leaving Collins in late 2020, Ms. Thurman has launched Thurman Co., LLC, a technical project management consulting firm in Houston, TX. Thurman Co. provides its clients with customized project management solutions.Connect with Angela!Thurman Co., LLCLinkedInTech Talk Tuesdaysangela@thurmanco.com Highlights00:00 Introduction and Running Anecdotes02:07 Introducing Angela Thurman03:32 Green Technology Initiatives06:55 Hydrogen Fuel for Aviation09:35 Tech Talk Tuesday12:19 Project Management Training14:40 Fun Facts and Surprising Stories21:19 Conclusion and Contact InformationConnect with the Broads!Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs! Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions!Connect with Erin on LinkedIn!

Meet Emily Honor HubbardEmily Honor Hubbard is the owner of Empathic Engineering, where she coaches people in manufacturing to reduce stressful misunderstandings with improved communication. She is a Spanish-bilingual mechanical engineer, has published research on the development of empathy in engineers, and served in several international manufacturing roles, including Ford Motor Company in Mexico. Now, she is gratefulto identify opportunities for manufacturing teams and individuals to build new skills so their work becomes more impactful and enjoyable.Connect with Emily!Empathic Engineering(608)239-2738 LinkedInInstagramYouTubeHighlights00:00 Introduction and Icebreaker Question02:08 Introducing the Guest: Emily Honor Hubbard03:15 Empathy in Engineering and Manufacturing08:17 Success Stories and Cultural Competency12:42 Neurodiversity and Innovation16:27 Trending Topics in Manufacturing18:58 I Just Learned That: Personal Insights26:30 Conclusion and Contact InformationConnect with the Broads!Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs! Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions!Connect with Erin on LinkedIn!

Meet Erica CaseErica Case is currently the Head of Human Resources at LiveWire Group, LLC. Ms. Case joined LiveWire from Harley-Davidson where she was most recently Director Human Resources, Global Manufacturing and Product Development. Prior to that Ms. Case held multiple Human Resources roles in her 16 years at Harley-Davidson. Prior to joining Harley-Davidson, Ms. Case held various positions at Kraft Foods, AT&T (formerly SBC), and owned and operated The Alchemist Theatre. Ms. Case also serves on the Board of Director for Milwaukee Area Technical College and the Manufacturing Skills Standards Council. Ms. Case holds an MBA and BA from Alverno College.Connect with Erica!LinkedInFacebookInstagramLinksThe professional woman's pocket decoderHighlights00:00 Introduction and Daily Question02:04 Meet Erica Case: HR Leader and Former Theater Owner03:28 Erica's Journey from Pre-Med to HR05:38 The Importance of Real-World Experience in Education10:06 Diversity and Inclusion in the Workplace15:48 The Value of Skilled Trades and Apprenticeships22:41 You Complete the Sentence: Fun Facts and Insights26:58 Conclusion and Contact InformationConnect with the Broads!Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs! Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions!Connect with Erin on LinkedIn!

Meet Pam BuckleyPam Buckley is a CPA and senior manager of the Outsourced Accounting & Advisory practice at Chortek. She started her career at Chortek 26 years ago as an auditor and business process consultant. She left public accounting for 17 years and worked as a controller and CFO at various manufacturing firms. This experience gave her valuable first-hand knowledge of the day-to-day challenges manufacturers face. In 2021, she returned to Chortek to apply her expertise, helping build a new Outsourced Accounting & Advisory practice specializing in manufacturing.LinksMIT Pirate CertificateServiceberryConnect with Pam!LinkedInChortekpbuckley@chortek.com Highlights00:00 Introduction and Icebreaker01:38 Meet Pam Buckley: CPA and Senior Manager02:32 Why Outsource Accounting?04:59 Leveraging Technology for Small Manufacturers07:55 Common Mistakes in Manufacturing Accounting11:08 The Importance of Accurate Financials13:44 Advisory Services for Manufacturers16:53 Fun Facts and Personal Stories22:27 Conclusion and Contact InformationConnect with the Broads!Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs! Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions!Connect with Erin on LinkedIn!

Meet Nirav Shah and Peter NicholsonNirav Shah has been working in the ERP space for the past 20 years. During those years, he has worked primarily to help customers of all various sizes and industries implement advanced warehousing and manufacturing processes. He also has an MBA in Accounting which helps him work closely with finance teams to melt proper finance rules and guidelines to manufacturing/distribution processes. Recently, he started a VAR to help companies realize the benefits of cloud ERP solutions specifically in the B2B manufacturing and distribution industries.Peter Nicholson has long been fascinated by the synergy of data and technology, yet found himself stuck in sales roles. Since 2019, he has been with ITW, gaining knowledge in how a business operates in various departments such as sales, finance, warehousing, and factory operations. In 2024, he pivoted his career into IT, now serving as the Division Systems and Data Analyst across eight countries. It's an exciting fusion of his sales background with his passion for data and technology, allowing him to drive impactful change within the organization.LinksAI at Work Is Here. Now Comes the Hard PartConnect with Nirav and Peter!Nirav's LinkedInnirav.shah@adcirruserp.comPeter's LinkedInpetenicholson.co.ukTheir PodcastThe ABCs of ERP & BeyondThe ABCs of ERP & Beyond YouTubeHighlights00:00 Introduction to the Manufacturing Quiz Show00:15 Question 1: Dow Jones Industrial Average Addition01:00 Question 2: Rock Band Founder and Polaroid02:08 Question 3: Manufacturer's Headquarters Relocation03:14 Introduction to ERP Experts04:42 Peter's Insights on Sales and IT07:34 The Future of AI in Manufacturing13:16 Benefits of ERP Systems Over QuickBooks19:04 When to Consider Implementing an ERP System22:09 Identifying Business Process Bottlenecks23:09 Evaluating the Role of Technology in Business Processes23:56 Steps to Streamline Business Processes24:59 Considering ERP Upgrades and Cloud Solutions25:45 The Benefits of Cloud-Based ERP Systems27:51 Interesting Facts and Insights29:05 AI Skills in the Job Market31:06 Book Recommendations from Bill Gates32:36 Rescue Implementation Success Story33:48 Mind-Blowing Space and Tree Facts37:15 Contact Information and Closing RemarksConnect with the broads!Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs! Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital...

Meet Ken FangerKen has 30 years' experience, he's an MBA, a CMMC-RP and is part of the Cyber Reserve and a graduate of the Goldman Sachs' 10KSB Program. He is working on an Interational project to help AI increase voter engagement. He has started the movement towards Humanizing Security - to make allies of all of us.ResourcesSee Something, Say SomethingCyberAB.org Connect with Ken!On Technology Partnersinfo@ontechnologypartners.com kennethfanger.comFacebookLinkedInRelax: A Guide To True Cyber SecurityHighlights00:00 Introduction and Childhood Memories00:50 Favorite Board Games Discussion03:27 Guest Introduction: Ken Fanger04:55 Humanizing Cybersecurity10:23 Department of Defense CMMC Requirements18:45 Mission Safe: A New Perspective on Cybersecurity18:53 The Importance of Backing Up Your Systems19:59 Reframing Cybersecurity: Protecting Your Work20:57 Introducing 'Relax: A Guide to True Cybersecurity'21:29 A Personal Story: The Importance of Multi-Factor Authentication22:56 The Triple A of Cybersecurity: Aware, Address, Arise24:35 Psychological Recovery After Cyber Attacks25:57 Human-Centered Approach to Cybersecurity27:07 I Just Learned That: Fun Facts and Rants32:24 Contact Information and Final ThoughtsConnect with the broads!Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs! Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions!Connect with Erin on LinkedIn!

Meet Chantel SoumisChantel Soumis is an accomplished international speaker and LinkedIn influencer in digital marketing, Chantel shares cutting-edge news, articles, and insights aimed at propelling companies to new heights of success through innovative marketing practices. With a global reach, she has graced stages from London to LA, captivating audiences with her expertise and passion for revolutionizing marketing strategies in today's rapidly evolving digital landscape.LinksKeystone Click AI Ethics PolicyConnect with Chantel!LinkedInHighlights00:00 Introduction and Icebreaker02:12 Guest Introduction: Chantel Soumis03:47 The Power of Traditional Marketing06:41 Understanding Job Shops and OEMs11:08 The Importance of Language in Marketing20:57 Fun Facts and Personal Stories23:22 Recent Learnings and Innovations34:03 Closing Remarks and FarewellConnect with the broads!Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs! Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions!Connect with Erin on LinkedIn!

A Special Video EpisodeIn this engaging episode recorded live at the Podcast Town Festival, the hosts delve into the increasing career satisfaction experienced by women in the manufacturing sector. Inspired by an article from Supply and Demand Chain Executive, the discussion highlights how training, opportunities, and innovative benefits are attracting female talent. The conversation examines companies' roles in breaking cultural barriers, the transformative impact women have in manufacturing, and strategies like on-site clinics and educational support. Additionally, the hosts share insights on networking, community involvement, and educational initiatives aimed at young girls to foster interest in the industry. The episode underscores the significance of diversity, inclusivity, and community engagement in cultivating a strong and satisfied workforce.Watch the video here!ArticlesWomen Are More Likely to Find Career Satisfaction in ManufacturingThese Alabama Workers Were Swamped by Medical Debt. Then Their Employer Stepped In.Highlights00:00 Introduction and Current Learning Experiences02:43 Live Audience Recording at Podcast Town Festival02:55 Discussing Career Satisfaction in Manufacturing03:53 Opportunities and Benefits in Manufacturing06:27 Barriers and Cultural Shifts in Manufacturing09:49 Innovative Approaches to Attracting Talent13:19 Advice for Women Considering Manufacturing Careers14:24 Exploring Career Opportunities in Manufacturing14:49 The Power of Informational Interviews17:35 Diversity's Impact on Business Success20:29 The "I Just Learned That" Segment25:08 Engaging Young Girls in Manufacturing28:04 Final Thoughts and EncouragementConnect with the broads!Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs! Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions!Connect with Erin on LinkedIn!

Meet Moustafa MoursyMoustafa Moursy is a deeply experienced entrepreneur who empowers business owners to scale rapidly by rationalizing and mastering processes specific to their circumstances. Moustafa leads Push Analytics, a top consultancy firm helping businesses grow and optimize their business processes. His strong technical foundation and expertise in B2B sales and sales leadership allow him to combine complex processes and technology stacks to deliver custom, hyper-focused systems that maximize efficiency, profits, and market share. By observing functions, conversing with principals, and creating elegant structures, Moustafa and Push generate rapid growth and help businesses more powerfully serve and expand their core markets.Connect with Moustafa!Push Analyticshello@pushanalytics.com Mention you heard about them from the podcast and receive a free process audit.LinkedInHighlights00:00 Addicted to Connections: A New York Times Game02:05 Introducing Moustafa Moursy: Expert in Business Process Optimization03:42 The Importance of Business Processes06:03 Efficiency vs. Job Security: The Debate09:19 Optimizing Lead Management for Better Sales14:01 Understanding Leads and Quoting14:13 The Importance of Follow-Up16:02 Mental Organization and Process Improvement17:51 Balancing Business and Technical Skills18:52 Exploring the Golden Mean21:24 Diet Myths and Calorie Calculations24:17 Connecting with Moustafa and Free Process Audit Offer25:12 Wrapping Up and Final ThoughtsConnect with the broads!Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs! Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions!Connect with Erin on LinkedIn!

Meet Chris CzarnikChris Czarnik, a former military officer and HR manager, revolutionized job search approaches with "The Human Search Engine," endorsed by US Congress as a standard. He later innovated talent acquisition processes to reduce turnover and authored "Winning the War for Talent," influencing over 3,500 organizations worldwide. As a coach and strategist, Chris offers customized solutions to enhance talentmanagement, helping CEOs and leaders cultivate environments where employees excel. As a top speaker for Vistage for five consecutive years, he empowers organizations to adapt to modern challenges and rethink success in talent development.Connect with Chris!chrisczarnik.comCareer Research GroupWinning the War for TalentLinkedInHighlights00:00 Introduction: Caitlyn Clark's WNBA Salary01:11 Understanding the Pay Gap in Sports03:10 Guest Introduction: Chris Zarnik05:34 The Demographic Shift in Hiring10:11 Strategies for Attracting Talent20:55 The Importance of Learning and Growth24:50 Creating a Positive Work Environment34:12 Conclusion and Final ThoughtsConnect with the broads!Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs! Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions!Connect with Erin on LinkedIn!

Meet Terry TuttleTerry Tuttle is President of HellermannTyton North America, the leading supplier of cable management products to the automotive, heavy truck and equipment, renewable energy and other industrial markets. Previously, Tuttle held various marketing positions with HellermannTyton and had been VP of Sales and Marketing in 2009 before her current appointment. She has held advisory positions with the Federal Reserve of Chicago and a board position with Girl Scouts of Wisconsin Southeast. Tuttle also is a keynote speaker and panelist. She is a wife and mom (currently of a high school senior) and also enjoys traveling, biking, and theater.Connect with Terry!HellermannTytonLinkedInHighlights00:00 Introduction and Latest AI Tools04:23 Guest Introduction: Terry Tuttle05:24 Women in Manufacturing Event07:38 Career Journey and Advice12:12 Balancing Career and Personal Life15:07 Sustainability Initiatives at HellermannTyton19:00 Future of Technology and Cable Management22:50 I Just Learned That: Fun Facts29:18 Conclusion and Contact InformationConnect with the broads!Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs! Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions!Connect with Erin on LinkedIn!

Meet Whitney JenningsWhitney started working for an automotive gasket manufacturer in 1994, and has worked in the aftermarket ever since. She's been a pricing specialist, a sales administrator, customer service manager, sales manager, and today, president of her own company. She's married and has two daughters. One is a senior in HS and the other started college last year. I also have 4 stepchildren who are all grown, 2 pugs and a beabull (beagle/bulldog mix).QXHD is a woman owned / woman-controlled business based in Phoenix, AZ.Connect with Whitney!QX Heavy DutyQX Heavy Duty LinkedInLinkedInHighlights00:00 Chainsaw Stories and Farm Life02:39 Introducing Whitney Jennings03:53 Superheroes at Heavy Duty Aftermarket Week09:22 Building QX Heavy Duty18:20 Product Lines and Market Strategy23:12 Customer Service Excellence26:59 Fun Facts and Final ThoughtsConnect with the broads!Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs! Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions!Connect with Erin on LinkedIn!

Meet Stacia HobsonStacia Hobson, co-owner of Image Industries Inc, began her career in the family business upon graduating college. Although her plan was never to work for the business let alone own it, she was the key driver in transforming the business from 100% distribution to 100% manufacturing.Today, she runs operations for her family's multimillion-dollar manufacturing business serving nine distinct vertical markets.Stacia is acutely aware of what it takes to succeed as a woman in a male-dominated, blue-collar industry. She is passionate and proud to be in manufacturing as she feels that it is the backbone of the USA.Connect with Stacia!www.staciahobson.com LinkedInFacebookInstagramHighlights00:00 Introduction and Kitchen Adventures01:04 Favorite Spices Discussion03:30 Guest Introduction: Stacia Hobson04:36 Challenges as a Woman in Manufacturing13:28 Promoting Women in the Workplace22:12 Addressing Racial Tensions in the Workplace29:29 I Just Learned That: Fun Facts and Insights35:10 Conclusion and Contact InformationConnect with the broads!Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs! Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions!Connect with Erin on LinkedIn!

Meet Prashanth SharmaPrashanth Sharma is the CTO at ThoughtFocus and leads the technology function across all business lines and customer engagements. With over 22 years of industry experience, Prashanth is spearheading the next wave of technology growth at ThoughtFocus, motivating teams to exceed customer expectations.Connect with Prashanth!www.thoughtfocus.comLinkedInHighlights00:00 National Donut Day Fun01:49 Introducing Our Guest: Prashanthh Sharma03:02 Hardware vs. Software Evolution in Manufacturing05:43 The Role of Robotics in Manufacturing08:20 Sustainability and Technology11:13 Shifting Business Models in Manufacturing24:11 Fun Facts and Personal Insights28:26 Conclusion and Contact InformationConnect with the broads!Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs! Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions!Connect with Erin on LinkedIn!

Meet Trevor BlondeelTrevor Blondeel founded Manufacturing Greatness. He has 25 years of experience leading manufacturing plants and is the host of the podcast Mindfulness Manufacturing.He works with organizations as a speaker, advisor, and coach to connect the top to the shop. In his spare time, he serves as the president for the Kentucky/Indiana National Speakers Association chapter.Connect with Trevor!Manufacturing Greatnesstrevorblondeel.comLinkedInInstagramMindfulness Manufacturing PodcastHighlights00:36 Introduction and Recent TV Shows02:49 Guest Introduction: Trevor Blondeel03:49 Mindfulness in Manufacturing06:13 Connecting Leadership and Teams08:44 Personal Growth and Vulnerability16:10 Morning Routines and Habits18:35 Fun Facts and Learnings24:05 Conclusion and Contact InformationConnect with the broads!Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs! Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions!Connect with Erin on LinkedIn!

Meet Jaclyn KolodziejJaclyn Kolodziej, Client Growth Services Specialist at the Illinois Manufacturing Excellence Center (IMEC), has worked on over 220 marketing projects over the past two years.With a diverse background in various manufacturing sectors, Jaclyn has amassed a wealth of experience driving progress and innovation through marketing. Her unwavering goal has always been to propel momentum by executing marketing projects and crafting strategic growth plans for manufacturers.Jaclyn blends her passion for achieving tangible results with her expertise in marketing playing a pivotal role in assisting manufacturers across Illinois to enhance their top-line growth. Leveraging a robust business development and marketing background, Jaclyn excels in identifying growth opportunities and meticulously constructing roadmaps for success.Connect with Jaclyn!LinkedInimec.orgimec@imec.orgIMEC LinkedIn Highlights00:00 Benefits of Mushroom Elixirs02:10 Introducing Our Guest: Jaclyn Kolodziej03:22 What is IMEC?06:29 Marketing Trends in Manufacturing11:45 The Importance of Marketing for Manufacturers15:27 Tips for Manufacturers on Marketing19:58 Fun Facts and Personal Insights20:59 I Just Learned That Segment27:23 Conclusion and Contact InformationConnect with the broads!Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs! Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions!Connect with Erin on LinkedIn!

Meet Rachel SladeRachel is an author and journalist (trained as an architect) with more than 15 years of publishing experience. Her first book, "Into the Raging Sea," about the 2015 sinking of the American cargo ship El Faro, was a NYT Notable Book and winner of the Maine Literary Award. Her second book, "Making It in America," about the American manufacturing revival, came out in January 2024.She has a passion for uncovering and developing compelling tales about politics, work, design, and urban planning that engage and inspire audiences across different mediums and genres. She has produced dozens of long-form articles and provocative essays, several of which have received national recognition and awards, including the CRMA for Excellence in Civic Journalism and the CRMA for Essays/Commentary/Criticism.Connect with Rachel!www.rachelslade.net LinkedInInstagramMaking It in America: The Almost Impossible Quest to Manufacture in the U.S.A. (And How It Got That Way)LinksTurn empty offices into little factories Against trendbaitHighlights00:00 Introduction and Personal Failures01:20 Overcoming Challenges in the Workplace02:49 The Importance of Embracing Failure03:30 Discovering a Love for Physical Activity04:02 Introducing Our Special Guest: Rachel Slade05:55 Rachel Slade's Journey and Works06:56 The American Shipping Industry and Labor History09:06 The Impact of the Pandemic on Manufacturing16:47 The Apparel Industry and Immigrant Labor23:30 The Role of Immigrants in American Manufacturing27:43 The Knowledge Economy and Manufacturing30:30 I Just Learned That: Fun Facts and Insights39:50 Book Recommendations and Closing RemarksConnect with the broads!Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs! Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions!Connect with Erin on LinkedIn!

Meet Barbara Pennell JaynesIn 2013, Barbara founded Positively-Funded. She has engaged with manufacturers, facilitating their strategic growth planning: beta testing, opening new markets, product launches, and creating key industry partnerships. Highlights00:00 Travel Stories and Favorite Destinations03:28 Introducing Barbara Pennell Jaynes04:56 Business Development vs. Traditional Marketing06:04 The Importance of Real-World Feedback08:44 Beta Testing and Storytelling in Manufacturing12:08 The Value of Manufacturing Facility Tours14:14 LinkedIn Strategies and Weird Facts21:23 Conclusion and Contact InformationConnect with Barbara!LinkedInwww.positively-funded.combarbara@positively-funded.com Facebook(303)993-7124Connect with the broads!Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs! Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions!Connect with Erin on LinkedIn!

This special episode, partially recorded live at the Women in Manufacturing (WiM) Southern Wisconsin Chapter event 'From Mic to Merlot' on May 15, 2024, at Wollersheim Winery, delves into the experiences and impact of WiM. The hosts share their excitement about the event and interview Andrea Virsnieks, President of WiM Southern Wisconsin, who provides insights into the organization's mission, history, and her personal journey in reviving the chapter. The episode also features interviews with several WiM members discussing the importance of networking, the unique challenges and opportunities for women in the manufacturing industry, and the sense of community within WiM. Listeners are encouraged to explore WiM and its resources to join a supportive and inspiring network.Learn More About WiMWiM WiM Southern Wisconsin ChapterBecome a Member TodayWiM Southern Wisconsin LinkedInAndrea Virsnieks is a Principal at CLA, where she specializes in serving the manufacturing industry, working with both privately held and private equity-owned companies. With a wealth of experience in assurance, auditing, consulting, and due diligence services, Andrea provides strategic insight and innovative solutions that drive growth and profitability for her clients. Her deep understanding of the unique challenges and opportunities within the manufacturing sector has made her a trusted advisor.Andrea is known for her collaborative leadership style and her ability to build and maintain strong relationships with clients and business owners. She is committed to staying current with industry trends and regulations, ensuring that she delivers the most relevant and effective guidance.Beyond her professional work, Andrea is actively involved with the Southern Wisconsin chapter of Women in Manufacturing (WiM). As the Chair on the Board, she dedicates her time to supporting, promoting, and inspiring women in the manufacturing industry. WiM is a national organization that empowers women through networking, education, and career development opportunities.In her role at CLA and through her work with WiM, Andrea continues to make a significant impact on the manufacturing industry and the professional growth of women within the field.Featuring WiM members Jennifer Black, Ariana Carney, Michele David, Maegan Miller, Loretta Mulberry, Debbie Shilling, Rachel Walter and Tori Wood.Highlights00:00 Live at Women in Manufacturing Event: A Phenomenal Experience01:59 Special Guest: Andrea Virsnieks, President of WiM Wisconsin02:51 The Revival and Mission of WiM: Andrea's Journey08:20 Expanding WiM: Growth, Goals, and Membership Insights10:38 Event Attendees Share Their WiM Stories15:30 Reflecting on Women's Roles in Manufacturing18:54 Generational Perspectives on Women in Manufacturing21:39 Wrapping Up: The Bright Future of WiMConnect with the broads!Connect with Erin on LinkedIn!Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital...

Meet Chris PeerChris brings more than 20 years of experience in B2B digital marketing strategy, lead generation, and marketing consultancy for manufacturing firms. An author and entrepreneur, Chris is the founder and CEO of G8P and SyncShow.Having witnessed the pain and frustration caused by ineffective marketing, Chris and his team developed the Great 8 Pillars to transform the marketing department from a corporate expense into a profit center. He has helped hundreds of companies scale through world-class marketing best practices.Chris' perspective on marketing operations transcends tactical methodologies and focuses on people, strategies, systems, and software to move the needle.Today, Chris' focus remains on helping B2B manufacturing companies scale through his companies, consulting, and speaking.Highlights00:00 Kicking Off with Favorite Holidays Discussion01:48 Introducing Today's Guest: Chris Peer03:28 Unveiling the Great Eight Pillars of Marketing06:12 Deep Dive into Goals and Value Proposition07:57 Exploring the Certification Program for Marketers12:00 B2B vs B2C Marketing Insights14:32 Learning Segment: AI, Shipping Strategies, and Oysters19:19 Wrapping Up with Contact Information and OffersConnect with Chris!LinkedInG8PSyncShowGreat Eight Pillar Certification CourseUse code SyncShow for 50% offThe Great 8 Pillars: ROI-Driven Marketing for Manufacturing CompaniesConnect with the broads!Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs! Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions!Connect with Erin on LinkedIn!

In this special 50th episode, Erin, Lori and Kris reflect on their podcast journey, celebrating the diverse and enlightening conversations they've had with various guests from the manufacturing industry. They reminisce about starting the podcast, how it's evolved, and the personal growth and gratification they've experienced along the way. Highlighting their favorite episodes, they discuss poignant moments with guests like Nicole Donnelly and Nicki Vo, share valuable insights on manufacturing, digital transformation, women in STEM, and the importance of veterans in the workforce. The episode emphasizes the value of authenticity, diverse opinions, and the unique perspectives each host brings to the table. It concludes with a note of gratitude to their listeners and an invitation for feedback and guest suggestions, encouraging everyone to 'go make something awesome.'00:00 Celebrating 50 Episodes: A Journey of Connections and Conversations01:15 Reflecting on the Podcasting Journey: Insights and Surprises05:51 Highlighting Favorite Episodes: Diverse Conversations in Manufacturing11:37 Empowering Women in STEM and Beyond: Stories of Resilience and Innovation15:03 Exploring the Impact of Women in History and Manufacturing28:41 Veterans in Manufacturing: Bridging Skills and Opportunities32:35 Authentic Conversations and Diverse Perspectives: The Essence of Our ShowConnect with the broads!Connect with Erin on LinkedIn for web-based solutions to your complex business problems!Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs! Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions!

Meet Jeff BeyleJeff started out writing software and then went to law school because he played softball with a bunch of lawyers and thought their work was interesting.Then he got lucky and joined Coca-Cola and had the opportunity to move to Hong Kong. He spent 7 years there, focusing mainly on China and Korea. Jeff moved to Seattle to join Getty Images. Eventually, he had the opportunity to set up Getty Images' business in Latin America. After he and his then-biz-partner sold that company to Getty Images, his current business partner convinced him to co-found SC Tech.What are some of the advantages of not having a clearly aligned background in your current work? And what are some of the things that create obstacles or challenges? Every time I go into a customer facility, I'm a little bit on my back foot. When you go to this nondescript building open the door and it's like opening a Christmas present because you never know what's going to be in there. Technology, I don't understand all the details. It's much more of a user perspective because I just don't understand those details. And at this point, I'm not going to pretend like I'm going to get in there and figure it out. But you go into these buildings and you're like I don't know what I was expecting. But typically, this is not what I was expecting. And it's just so interesting. And I have a lot of known unknowns, but I have to go in with curiosity.I have to go in and ask the expansive questions and ask follow up questions because I don't understand. But that really helps me understand. Can we help this business solve some problems, some pain point that they have? And if so, how are we going to do that in a way that works for them? Because I understand their business from their perspective, as opposed to bringing a lot of preconceptions.What customers do you really enjoy working with the most? It's like that's passionate about their business and says, “Oh, it's thermal treatment of metal products.”You're not going to go to a party and people are going to say, “Oh, that is the coolest thing I've ever heard of in my life.” But there's so many ins and outs of each business. There's so many different products being manufactured, and there are different stages of how they build up these products from different suppliers. And each one is interesting in its own way. You're open to being interested in and curious about how this stuff works. And it's so much fun to talk to somebody who's passionate, whether it's a business that they just joined or they bought it or it's a family business or whatever. It's pretty exciting to go in and talk to people who really love what they're doing.And I maybe one of the benefits of the pandemic and supply chain mess is more focus on how much fun and how interesting supply chain and manufacturing can be. There's a lot of press about how much fun it is to work at Google and you can play ping pong and all that stuff. That's nice in a way, but really so many people would get a lot more satisfaction of [manufacturing]. I'm using my hands, I'm using my brain and I'm making something. And it's not a trivial process. There's a lot that goes into it, and I think we've ignored that for a while. And hopefully that's turning a corner.And so much more… Connect with Jeff!LinkedInSC Tech(720)432-5001Connect with the broads!Connect with Erin on LinkedIn for web-based solutions to your complex business...

Meet Retired LtCol Kathy Lowrey GallowitzRetired LtCol Kathy Lowrey Gallowitz is an award-winning businesswoman with first-hand experience hiring Veterans who coaches employers how to boost productivity and reduce turnover by hiring and retaining Veterans. She helps companies become “Veteran-Ready” through the creation of a Veteran Talent Strategy. Her “Veteran Talent Academy” equips employers to find, hire and leverage Veterans' skillsets. She is the Founder & CEO of Vanguard Veteran, LLC, author of “Beyond ‘Thank You For your Service,' The Veteran Champion Handbook” for Civilians and has Masters degrees in Nursing and Political Science. She grew up as a Navy ‘brat,' served nearly 30 years as an Air Force Officer and is married to an Army combat Veteran. Kathy also equips volunteer faith community leaders to build Military Ministries to cultivate mutual support, a sense of belonging and spiritual resiliency for military-connected peopleWhy are veterans particularly well suited to work in manufacturing? Well, Kris, you're probably can answer this just as well since you've spent your entire career there. Still, I think top of the list is quality assurance, quality control, safety mindset, and operational discipline. Those are the attributes that align most beautifully within the manufacturing setting But then beyond that is our love for small unit integrity. And with that integrity comes teamwork, leadership, and camaraderie. In the military, we're broken up into small groups and into bigger groups. And it facilitates problem solving, critical thinking, chain of command. And all that stuff mirrors the manufacturing industry, because everybody's got to know their job. You got to do your job right the first time to create that product to meet mission. Then there are other attributes I've heard employers describe military people's anchors. They're anchors because we're used to managing stressful conditions, high ops tempo, and potential conflict. And so we're pretty good problem solvers, critical thinkers, and calm under pressure, so that anchoring has it's ripples throughout the organization and really makes a difference. The other key attributes that I should have introduced way up front are technical skills and aptitudes. Now we may not have the exact training on the exact piece of equipment, but one thing we do do is train, train, train, and train some more. And more often than not, it's technical. Now that wasn't my career. I was in nursing and public affairs and I'm not very technical, but most military people who are interested in manufacturing probably have some sort of technical aptitude that they can bring.And so hiring for character and hiring for aptitude and training is in a manufacturer's best interest because you will get a return on investment by hiring that veteran that may have a different resume than you want. Take a chance, train them. You won't be disappointed.Where do manufacturing employers find veterans?That's one of the biggest complaints employers typically have because they feel confused and lost about how to connect with veteran talent. That's one of the things I do best. First of all, American job centers are all over the country and they give priority to military candidates. So that's a good place to go look.And, as I understand it, most of those job seekers are unemployed. There are also local and national nonprofits that connect employers to veterans and or vice versa, and or prepare veteran job seekers. One of those is Hiring Our Heroes. One of those is 50 Strong. But you can go look in your local community and look at how you can find veteran talent. They are around certainly there is varying quality, but you could go talk to your Department of Veteran Services (VA). They should have some general understanding of where to find those kinds of services. Of course, if you have a

Meet Holly WhitcombHolly Whitcomb's passion for helping people be their best drives her every day. Holly is the CEO and Founder of Novel Leadership, focused on the development of individuals and teams through coaching, workshop facilitation and consulting. Holly is well versed in working with front-line level leaders in manufacturing organizations as well as senior leaders in highly matrixed organizations.Prior to founding Novel Leadership, Holly led 3M Company's North America Learning & Development team where she worked directly with senior leaders to increase their leadership team effectiveness and leadership development needs across 3M's back-office, client facing and manufacturing teams.Why is leadership and all development important in manufacturing? Think about all of the changes that have happened over the course of the last 10 years, but even think about what we've been through in the last four years. And the impact that that has had on manufacturing environments, on teams. On all the challenges that have not been planned, even though we always say we plan for stuff, right? I think that that's where it really starts to come in and you start to understand the importance of this idea of building capacity, building skills, building agility across all levels of the organization, across all silos.And the one thing that I've noticed over the course of the work that I've done is this silo has a tendency to be left back here sometimes when it comes to these corporate initiatives of development. And so that's why I think it's so critical because when we think about what kept things moving, it was the people who went in. It was the people who were on the floor. And so it's how do we help recognize the value in a different way? So that's kind of why it's important to me and one of my passion projects.What are some of the most critical skills you find are lacking or really needed today? I don't know if this is just manufacturing. I think we're all recognizing that we are entering into what I call kind of this new phase of what it looks like to be an employee and be an employer in the world that we're in today. And mental health is a huge piece of that. Whole person is a huge piece of that. Inclusion is a huge piece of that.And so I think a couple of the things that I think about in terms of skills when I talk with leaders is where you are with your understanding about your own emotional intelligence. How is your coaching capability? How are you delivering feedback? And how are you engaging with people on that whole person aspect of who they are. So the whole idea of psychological safety, how are you creating an environment where people feel safe to be who they are and bring their voices into the organization? And when I think about it, oftentimes people are like, “Oh, manufacturing. No, they're just, they're good. They don't need it.” And they may work on machines, but these are humans. And think about what it is that we need to do as leaders in order to be able to crack open what our whole team knows and creating that environment where people feel safe.And so much more… ReferenceAdvertising spend will bounce back in 2024: S&P Global RatingsConnect with Holly!LinkedInNovel LeadershipFacebook

Meet Jim BohnJim Bohn PhD, is a researcher-practitioner focused on improving organizations one person at a time. He is a change management expert with decades of experience across multiple business markets and has spoken throughout the United States on topics of leadership, organizational performance and people development. He is currently coaching doctoral students at Concordia University. Dr. Bohn's focus is helping businesses throughout SE Wisconsin to overcome challenges and improve productivity. His primary research interest is Organizational Engagement, a complimentary approach to Employee Engagement. Dr. Bohn has multiple publications on Amazon.How does your background uniquely make you suitable in the manufacturing space? Well, let's start with my background. I have run a punch press. I was a spot welder. I worked as a project manager across the United States with injection molding machines. I have machine oil in my veins. My father was a machinist. My son is a tool and dining maker journeyman.I am sort of the black sheep of the family. I got the Ph. D. They did real work. But I have spent my time on the shop floor. I know what it's like to be out there. I've got a few scars with stitches to prove it. And I'm very proud of my blue-collar roots.How do you get past the differences to get stuff done?Well, it's a fundamental thing. You design the end. This is what we want to accomplish. [I'm] a baby boomer, as you can tell, I'm 71 years old. I offer some things. I've got a bucket of experience. I've seen lots of failure. But I don't have the skill set of some millennial who can launch the space shuttle from my phone.And I think with all the generational differences, it's like “Okay, Boomer” or “Millennials are stupid.” If we do that, we're just shoving them into the corner as opposed to saying what can you bring to this? If you're a financial wizard and you're 18 years old, I don't care. I don't care where you came from. Bring your knowledge, bring your skill. A good leader will do that. And that's where I think that whole generational thing has been so divisive. It's helpful to understand. But again, I don't like it when somebody says, “Okay, Boomer,” because I look like an old man. Yeah, I'm old, but I can bring some things to you. I've seen the same stupid organizational mistakes over and over again. I can help you with that, but I'm not technically savvy. I want to know what you know, and I will learn from you if you slow down a little bit.And so much more… ReferenceTeens, Social Media and Technology 2023Connect with Jim!LinkedIndoctorbohnphd@gmail.com People Development: The best part of leading a teamConnect with the broads!Connect with Erin on LinkedIn for web-based solutions to your complex business problems!Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs! Connect with Kris on

Meet Scott SerokaScott is the president of Seroka Industrial Branding, providing fractional CMO services to small to medium-sized industrial companies. Scott's approach to creating effective marketing strategies is centered on building strong, compelling, and well-differentiated brands and activating brands within organizations through organizing and mobilizing continuous improvement cultures. He is a certified brand strategist and also a Six Sigma Lean Black Belt Professional.Let's talk about brands. What is a brand? I feel like a lot of people assume it's exactly the same as marketing. And I hear a lot of people think branding is just your logo, so let's talk about that. It's subjective, like art. If you look it up on Google, I think there are 3 million responses. It really is a unique set of distinctions that you or your company owns that makes a positive and noteworthy difference in the lives of customers.And I always say not just the external customer that buys products and services, but the internal customer, meaning the people who you employ. So when we think about branding, there's the customer brand and your employer brand. And the employer brand is really coming on the scene with a lot of vigor because so many people are looking for good people.And with the short supply and high demand of high quality people, how do we attract the kind of personnel we need to deliver upon our brand promise and exceed expectations? And who's going to actually care about us, our customers and our overall growth strategy? So brand has really taken on kind of a split personality in the past 10 or 12 years.And it's amazing how many companies- unfortunately, mostly in manufacturing- don't have an employer page about the reasons that people should wanna work for your company as well as on the customer side. Why should people buy our products and services with all of our competition?So it's really the complexity of branding here and it's even getting more complex as time goes on.What do I need branding for? Why? So go back to why you started your business. If you started a business and you knew that it was going to be a price race, or if you knew that it was just gonna be as long as I deliver on time, then why did you take the risk of starting your business?Go back to why am I doing this. What void am I filling in the industry? What am I doing better than everybody else? What can I offer? What does my customer service look like? What kind of expertise do I have? What do I bring to the table when people say, “Oh, you have to buy from this company.”And so much more… Connect with Scott!LinkedInSeroka Industrial Branding scott@serokaib.com Direct line: (414) 628-4547Connect with the broads!Connect with Erin on LinkedIn for web-based solutions to your complex business problems!Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs! Connect with Kris on LinkedIn and visit

Meet Nicole DonnellyNicole is a fourth generation entrepreneur and the owner of DMG Digital - a content marketing agency for manufacturers. Nicole is the host of the Tales of Misadventure podcast where she invites successful entrepreneurs to share their stories of failure and how they turned lemons into lemonade.You have two different cultures attempting to make something totally new together. Do you mind speaking to that challenge a little bit? And then what were the things that you did to navigate those two different cultures working together? They're to the point of education. These technical partners are sometimes so technical that they're way up here. And they've gotta step down and really try to meet these manufacturers where they are.So, the first thing I think is so important is to help them in the discovery phase, really understand what are their business constraints. What's their pricing model? How are they shipping products now? And really understanding those constraints very, very well. That you can architect a solution that's gonna address and taking a crawl, walk, run approach to say we can't solve all these problems all at once. So Magento is an incredibly robust platform, so extensible. You can customize it to the nth degree, which is beautiful.The great thing is that it can grow with the organization as they continue to evolve. But you gotta really understand upfront as much as possible what all of the business constraints are so that you can make sure that over time that's gonna be built into the platform.Where would you advise that it makes good sense to put that 20% when you expect to go over budget? There's lots of places that money can go. You hit the nail on the head about it always going over. You have to set that expectation with the clients up front. Anyway, where would it go? It definitely depends on the manufacturer. Being able to integrate your e-commerce platform into your ERP is huge. And of course that's not something that you can always do right out of the gate, right? You gotta start with just getting their products catalog in there and everything.But I would say that that would be something that you could invest in, like in a phase two or a phase three type of situation.And so much more… Connect with Nicole!LinkedInDMG DigitalDMG Digital Manufacturing and Marketing InsightsConnect with the broads!Connect with Erin on LinkedIn for web-based solutions to your complex business problems!Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs! Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions!

Meet Craig LowderCraig Lowder, author of Smooth Selling ForeverTM and co-author of the soon to be released Trusted Advisor Confidential, is a lead conversion/sales-effectiveness expert with a forty-year track record of helping both business owners and independent trusted advisors achieve their sales growth goals. He is the founder and president of MainSpring Sales Group. Lowder has worked with over sixty companies and independent trusted advisors increase first-year annual sales from 21 to 142 percent.He speaks extensively on the topics “The Star Guide for Smooth Selling ForeverTM, “Smooth Selling ForeverTM ... Charting your Company's Course for Predictable and Sustainable Sales Growth” and the “NavSTAR Client AcquisitionTM System” for many groups and associations. Groups include Vistage International, the world's largest CEO peer-to-peer association, and the Turnaround Management Association (TMA). Craig has also been featured at Entrepreneurial Operating System (EOS) group events.Can you share with our listeners what the six stars are of the NAVSTAR client acquisition system that helped generate significant predictable and sustainable new client growth?Absolutely. Like the ancient mariners, they had to chart their course and they followed the stars. Based on a 40-year track record of trial and error and learning, I came up with this system that I believe everyone either in sales or as a trusted advisor should follow. It starts with targeting the right fit clients or customers that you're seeking. It's foundational. If you don't get that right, you can't get any of the other five stars right.How do we shorten that sales cycle? Do you have some advice on that? Number one- Know your buyer journey. Everything starts with a buyer journey. Put your customer hat on your target audience and say, "If I were to make a decision for my products or services, what step would I go through?"Then you need to choreograph the dance, build the sales mapping process from the customer's point of view. Because of the lead conversion process, we want to be going down the road in the same direction, at the same speed that our prospective client is going. maybe a little bit ahead of them in being able to offer them A and B chocolate or vanilla options in order to guide them in terms of making an informed purchasing decision for themselves. Because in many cases they haven't purchased from someone like us maybe forever. Maybe it's been 3 to 5 years and they don't know how to purchase. So we have to guide them through the process. The third thing is because of the pandemic and there was a great article that was put out by McKinsey right and was November of 2020 after an associate of mine, and Lori knows him, put me in Forbes talking about what's going on in the virtual world. And as I say today, we're in a virtual selling world. And digital self-serve is the driver. And in the McKinsey report, which was shocking, I think, to a lot of people, do you think the sellers are driving virtual selling? No, the buyers are buying virtual selling.And so much more… Connect with Craig!LinkedInSmooth Selling Forevercraig@smoothsellingforever.com (630)649-4943Smooth Selling Forever: Charting Your Company's Course for Predictable and Sustainable Sales Growth

Meet Dave CryslerDave Crysler is the principal operations consultant at the Crysler Club and host of the Everyday Business Problems Podcast. Entering entrepreneurship after having spent nearly 20 years working for a publicly traded corporation, Dave quickly realized there was a tremendous need within mid-market manufacturing and distributions businesses to leverage systems that optimize planning, people, processes, and technology. Dave developed his operations framework to create systems that reduce friction and free up resources to maximize profitability.Given all of your experiences and in so many different environments, what have you seen lights people up? And then the inverse of that, what freaks people out the most? I would say kind of as a general answer to both of them, the thing that really lights people up is when you listen to 'em. And that sounds so simplistic, but that is the reality. Oftentimes from a leadership perspective, we think that we're listening to our teams. But the reality is that we're not. And when I was going into these organizations, and even today, if I go into an organization today, that is still kind of the number one thing that I hear from folks that are doing the heavy lifting.“Nobody's listening to us. Nobody's listening to what is really slowing us down. Nobody's listening to us to remove those roadblocks.” And so I would say, very simplistically, that is the thing that lights people up. By and large, people don't want to come in and have a bad day, right? People don't want to come in and make mistakes.Is there anything that's really exciting for you with where the future might be taking us? I'm thinking of AI automation and all of the other things that are happening in the space of technology. Is there anything you can predict or something you're really excited about? There's a lot of buzz right now, not just around AI, but around the kind of no code or low code connectivity and automation.You've got tools like Zapier which has kind of been a market leader for the last few years, but one that I really love beyond Zapier is called Make. It's just make.com. There's a lot more flexibility and it actually has connectivity to a lot more kinds of platforms natively. You also have the ability to do webhooks and custom APIs and all kinds of stuff.I would tell people as a general rule of thumb is don't go backward, right? Start in the correct direction. And what I mean by that is don't look for ways to automate until you've already gone through, documented your process and looked for things you can eliminate.Because why are we going to automate something that ultimately we could have eliminated? It's one of those areas where I see people saying they want to implement this particular technology, but not thinking about it from the standpoint of efficiency. Then let's look for the tool that is the best to automate the execution of that process flow.And so much more… Connect with Dave!LinkedInThe Crysler CompanyFacebookInstagramConnect with the broads!Connect with Erin on LinkedIn for web-based solutions to your complex business problems!Connect with Lori on LinkedIn and...

Meet Amy FrankoAmy Franko is the leader in modern sales strategies. She helps mid-market organizations to grow sales results, through sales strategy, advisory, and skill development programs. Her book, The Modern Seller, is an Amazon best seller and she is recognized by LinkedIn as a Top Sales Voice. amyfranko.comSometimes we believe if we bring an experienced salesperson in, they're just naturally going to know how to do things and we leave it up to chance. It does open it up for risk, right? Absolutely. And and if it's helpful for those listening, I kind of give a little differentiation between process and methodology, kind of along the visual lines here.If you kind of consider your process, think of it like a staircase. It's those steps that you take that are, they're often linear. You might have to backtrack a couple times and jump ahead, backtrack, but there's a set of steps that you typically will follow to get from finding an opportunity to closing an opportunity.And it's pretty predictable. 80 percent of your opportunities will follow a very similar if not identical process. Methodology is like the chess match. Methodologies are like all the chess pieces on the board. You pick and choose from the pieces that make the most sense to help you get ahead. Strategies, skills, relationships, behaviors, all those things that you can choose from that don't necessarily have a linear path, but modern sellers have the acumen to sort out what they need to move something forward.What are the unique challenges and opportunities that women in manufacturing sales may face compared to their male counterparts? When I worked at IBM, I was on the sales team. My first, second and third line leaders were all women. And this was 20 years ago. When I share that story with people, they're like, wow, really? And probably at IBM, it might've been a little more common than in other organizations, but generally speaking, in the manufacturing sector and in a lot of sectors, that is not the case. What I learned from that was it was really great to be surrounded by female leaders, because I could see myself in those types of roles if I wanted to be in them in the future.But I was also surrounded by some really awesome rock star saleswomen who kind of took me under their wing when I was younger in my career. They would take me on calls with them. They would let me shadow them. And so I learned a lot from those highly successful women. The challenge side of things is that those examples don't happen enough. And seeing more women get into those types of roles, stay in those roles, and then bring more women along with them.And so much more… Connect with Amy!LinkedInamyfranko.comThe Modern Seller: Sell More And Increase Your Impact In The New Sales EconomyConnect with the broads!Connect with Erin on LinkedIn for web-based solutions to your complex business problems!Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs! Connect with Kris on

Read the article here: Empowering women in the construction equipment sectorLori: Improving Economies for Stronger Communities is what the acronym stands for. So it's a non-profit organization that focuses on creating economic opportunity for people in communities, especially around like developing countries and whatnot. So I think that's fascinating and I love that mission.So Komatsu India went with to this company to help get more women trained to operate excavators, and I thought that was interesting. So I thought, let's let's talk about that on the show because, you know, manufacturing and ladies.Erin: And the future we'd like to talk about… the future is women. And this is a really, really strong example. I mean, just for our listeners, essentially, it's a really advanced training program. They put a lot of resources into training people up on these excavators, but with an eye towards the particular needs of women, given that they have not traditionally been part of this workforce.And so looking for ways to welcome women into this industrial sector and give them the skills that they need to really thrive and do well in it. And so you can imagine why even in the U. S. that would be kind of a big deal, right? Like these things are massive monster machines and that sort of work is often considered “burly man work”. Lori: And why not give more women the opportunity? I mean, there's a need for this work to get done. So if women are interested in learning how to run the machinery and the equipment and fill some of these holes in the job market, then why not? Lori: I mean, my thinking is… I'm going to say the word that I tried to avoid, but it's just a good word. It's pivot. When change is required or there's a need to be filled, then why not make an adjustment to the norms? I see your argument, but I also think that this is a smart move. If there's demand to fill holes, and you have people that are willing to learn something new to fill that void, then what's wrong with that? Erin: I don't think that anything's wrong with it. Where my concern lies is this real societal progress. Let's take for example, we're looking at automation, right? We're looking at a lot of these types of jobs in particular moving towards an automation or robotic space. I don't know enough about this industry, but I know that is happening. Who's the first to go? Partly seniority is going to be an issue. The women are new because this is a new initiative, but also when we're not looking at structural change that isn't just about filling a need or what's needed here, then the first step back is going to be letting those women return to lower paying, lower opportunity jobs because why not, you know? They're the easy one to let go. And what are the signals where we're making real lasting change where women, whatever the economic or the labor infrastructure is, maintain our opportunities going forward. What are those signs?Women In Manufacturing - with Meaghan ZiembaAnd so much more… Connect with the broads!Connect with Erin on LinkedIn for web-based solutions to your complex business problems!Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing...

Meet Dotty PostoDotty started out as a business analyst and project manager. In these roles she repeatedly got 'Does Not Play Well with Others'. It wasn't until she was introduced to Change Management and Organizational Development work and received transformational coaching that her career and life shifted. Dotty has worked with iconic brands like The Chicago Tribune, KPMG Peat Marwick, Hewitt Associates, Harley Davidson, and Molson Coors. Dotty is a Leadership Consultant and Coach specializing in helping leaders and teams turn around the Curse of Cordial Hypocrisy where bullies have created a 'nice' organization and it's costing them money and opportunities and creating more risk. What is the curse of cordial hypocrisy?So, the curse of cordial hypocrisy is when you have people being nice, being agreeing. They're either being silent or they're being agreeable and it's a lie. So maybe they're afraid of someone or maybe they've been shut down in the past.Maybe there's someone who's just really dominating every conversation. And so they either stay silent or agree when they really don't agree. It creates a lot of problems in an organization because then you've got lower productivity in the background because people are behind the scenes.I'm not doing that. I don't agree with that. So there's all of this conversation in the background that is in disagreement with whatever was going on. Then whatever project or whatever they're trying to move forward isn't going to move forward. They're not going to get the same traction. They're not going to have the same speed. They're not going to have the same results. If not, everyone is in alignment, and not everyone agrees and not everyone wants to move forward. And you'll also find where people are doing this out of loyalty because they've been here a really long time.People aren't tapping into their own wisdom and the group is not leveraging the wisdom of everybody on their team.Do you do you actually see a difference in various industries or sectors and receptivity to these ideas? And if you do, what are some of the tools that people can use if it's not as natural for them to bring these into into how they do their work?I think there's validity to what you're saying in terms of manufacturing often being the old school or an old style of leadership. And when I say old style, some more of a command and control.I think age is part of it. There was a gentleman in a manufacturing plant I did some work with. After the eight months that I worked with them, the CEO retired. So he was an older leader and he and his leadership team, some of which were older, some of who were in their kind of mid career, and it took some time. They did create openness, but with that top leader being open to it.He has built some social capital with that team, and so I think that is a critical piece to have the trust. I was working with the HR manager who I had also worked with earlier in my career, and it took a bit for him to kind of crack open a little bit. But the more you've got senior leadership involved, this can make a difference. And it made a huge difference on his team. He had some very volatile leaders. He had some very defensive leaders. There's one activity that we did in the beginning that absolutely changed things. 2023 Edelman Trust Barometer:Navigating a Polarized WorldBuilding Trust: In Business, Politics, Relationships, and Life by Robert C. Solomon and Fernando FloresAnd so much more… Connect with Dotty!

Read the article here: When will AI usher in a new era of manufacturing?Lori: Not even getting into the AI component of this, but I was fascinated that this manufacturing process to create diapers. There's 40 separate loose streams to assemble per diaper.Erin: Just that assembly line, and I'm sure there's a ton of automation within that already. And they're producing 1200 diapers a minute? In 140 different manufacturing lines globally? So when you're talking about data exactly, the amount of of data that they've captured. Exactly. And that's the other thing. They've invested in technology to be able to capture the data. That's step one, so they're not making assumptions. But the other thing that I found fascinating… As they did necessarily just take the raw data and throw it into AI, they actually created different simulated situations where there was an issue that occurred to identify it and try to be a little bit more proactive on how to minimize the downtime of their their machines.Erin: If there's some way that we could operationalize the dissemination of learning so that the smaller folks have a chance to really exploit the learning that we're getting from AI. I think that'd be awesome. Lori: Yeah. I mean, I agree with that a hundred percent, and that would be the end goal. To some extent the R and D comes in at the cost of the larger companies and then finds efficiencies that can carry down to the smaller companies.The article also had a case, which was Siemens, where the opportunity to support those smaller manufacturers as Siemens is actually using the products that they're selling that has AI built within their products. I thought that was kind of cool that they were, they didn't really specify exactly what it was that they were developing or building. But it's basically learning from the production lines, and then the machines themselves will be able to modify that the way that they're producing the equipment. To minimize mistakes and maximize production. So I think that's super cool, but also kind of like scary at the same time.Lori: Everyone's got their own playgrounds or shared tools being used in the AI space. But a lot of organizations are just creating their own AI. So it's interesting. Erin: Yeah, it is. And I think that's one of the discussed implications of AI. Iit goes right back to the manufacturing model in the early phases of AI when it was funded as a public good. So the artificial intelligence systems were being built as research for the sake of knowledge, and that information was shared. It was public information in that era, and this is sort of unknown to us. I think largely that era has closed, and so now the market driven development is really the phase that we're in. But we closed the public good development era before, I think, we really reached for the stars with what we can do for the good of humanity and what we could do for the good of all economic drivers.And so much more… Connect with the broads!Connect with Erin on LinkedIn for web-based solutions to your complex business problems!Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs! Connect with Kris on

Meet Dayna JohnsonDayna Johnson is the Emerging Technology Programs and Operations Leader at GE Gas Power. She joined GE in 2012 as a commercial manager for high-voltage electrical substations and has held a variety of roles since then, including participating in the Accelerated Leadership Program. Prior to GE, she worked as a civil engineer, designing water and wastewater projects.She holds a BS in Civil Engineering and a Master of Engineering Management from Valparaiso University, and she is a licensed professional engineer. She is also the immediate past president of the Society of Women Engineers.What's the importance of diversity in this space?We're sad that it's still not very common to have women engineers. And despite the fact that The Society of Women Engineers has been around for decades, we still are struggling to get women interested and excited in it. When we talk about what value diversity brings, you can go to all of the studies and say, “Oh, companies that have diverse boards, companies that have diverse fill-in-the-blank, have higher ROIs, they have better metrics.” Put all that aside.Let's just peel back the onion and talk about this at a big level. When we start talking about things like getting a design team together and coming up with requirements. The example I always use, which is a little grim is crash test dummies designed to the average male height, size, et cetera, as a result, women are more likely to be seriously injured or killed in car accidents. But that's like worst-case scenario. It can be when you talk about a group of laborers using gardening tools. They had a left-handed person who struggled to use the tool because it was made for a person who was right-handed.So when we talk diversity, it's not just gender or what you look like. So I think when I think about it as an engineer, way bigger than just pushing diversity for the sake of pushing it because it really truly makes our outcomes better and our products better.What struggles do women experience in this industry?Yeah. One of the big ones I think is just the bias, right?I'll be frank, right? My first job was very old school dealing with utilities, dealing with the good old boys club. For lack of a better phrase, the old white guys, and their bias was to have people that look like them around. It's those barriers, right?How do you figure out the ways that you can help people see that they can be there? How do you help people understand that? I think it's really hard for women to really be seen in some of the biases out there. People can Google and learn about the tightrope bias of how to not go too far one way or the other.There are all sorts of issues with women who want to be a strong, confident woman. And so they act the way a man would. That doesn't really work the same in the industry, right? You get penalized for acting like a man would. Bias is one huge aspect, but you look across and this has been a very male-dominated field. And we talk about things like walking the shop floor. If you're on a job site, these are things that society hasn't designed for women to be able to fit right into. So, when we talk about jobs where heavy lifting is required, you can say what you want, but stereotypically women can't lift as much as men. Or if we talk about even just being on the shop floor, safety gear is not as easy to find. So, when I was out in the field, out of college, I was trying to find long underwear because construction happens during the winter, right? Yeah. Women's long underwear is not created equal.And so much more… Connect with Dayna!Connect on LinkedInSociety of...

Meet Bill FournetBill Fournet is Founder & CEO of The Persimmon Group, the award-winning management consulting firm he founded in 2004. Bill has been a project leader for more than 25 years in the IT, engineering, manufacturing, and business change areas. He has led or overseen large and mega projects in excess of $10 billion. Sometimes called “The Navigator of Chaos,” Bill loves to solve complex problems for organizations of all sizes. A popular keynote speaker, Bill believes “we are in the midst of a great transformation.” From technology to generational issues, Bill analyzes workforce trends to help you stay ahead in uncertain times.He will deliver the keynote address at the Manufacturing First Conference in October, where he will share a hopeful and much-needed strategic perspective of the evolving workplace while equipping you with actions you can apply today to lead in a post-pandemic world.As you were working with clients in the manufacturing field, and out with different speaking engagements, what leadership topics do you see rising to the top today?I'm gonna put them kind of in three categories. The one that I would say has been the most recent, and probably one of the hottest areas of questions and concerns or challenges for leadership teams is the AI and robotics aspects. How's it going to affect their business, their site? How do they take advantage of it? But also, how does it potentially have long-term implications for that? And for me, the main focus around that one is around ethics. Is this the Jeff Goldblum quote from Jurassic Park? Just because we can do it, should we do it? And what are the potential effects it has for the manufacturer or the leadership team and for the labor force? The second is very much around the workforce. And really, in the workforce, it's been two areas. One has been most recent, which is the construction and the availability of labor. And the effects that that has on the business. But the broader one that I've been seeing for about the last 15 years has been the generational shift. And that can be everything from just the drivers and the expectations of the workforce, all the way through the technologies they want to use or maybe haven't used in the past. And then the last one, which has also been pretty recent. It seems like a lot of manufacturers are starting to settle in on this space, and that is around the supply chain and the inflationary impacts over the post-pandemic period coming out of that. How do they manage through these disruptions that could affect their logistics? Affect their supply chain? And how do they address that also in an inflationary economy?How can manufacturing companies utilize disruptive moments to foster an inclusive environment that values and promotes the contributions of women leaders?So my company, for example, is almost 75% female. It wasn't something I set out and was intentional in doing necessarily, at first. What I found was, it comes down to a couple of things. One is the openness to engage, where you may check your ego or baggage at the door. This means that in a lot of organizations, and this is a really interesting difference between the sports military side of the house, and the most corporate environments- in the sports in the military, they're very good at watching game film and talking about how to improve. Without getting their egos so caught up in taking it personally. Because we get what they do, they accept that we all make mistakes at times. And the question is, what do we learn from them? And we don't do that. We get very defensive, and then we start attacking each other. And we don't get to the point of actually solving the problem in an open way. And so on the inclusive aspect, especially with women leaders, is you got to start first with questions. And a lot of teams right now are moving so fast and feel like they're reacting to change....

Meet Tato CorcoranTato Corcoran was born & raised in the San Francisco Bay Area and spent the first decade of her professional career in Silicon Valley. At the beginning of the Covid-19 pandemic, she started flipping homes & building a portfolio of rental units in Milwaukee. In 2022 she acquired Brandt Molded Marble, a sleepy manufacturing business on its way to extinction. Tato has spent the past year+ transforming that business into one worth owning.You say [you acquired] a sleepy manufacturing business. Can you talk about that a little bit?When COVID started, and I was here in Milwaukee, and I was still kind of going back and forth between Milwaukee and California. I still had my friends there and whatnot. But I was like, “Okay, now's the time.” What is it that I want to pursue? And it dawned on me one day that I could buy a house here, which you really can't do in California when you're 26. So I thought I'd make it an Airbnb. And so I bought my first house, and that led to an absolute real estate obsession. I ended up flipping, wholesaling, buying followable, I've probably done at least a couple of dozen real estate transactions and have a portfolio now that I've kept. But then it felt like the next natural step that I actually saw some of my peers pursuing was to buy a small business. And I'm sure you ladies are intimately familiar with a statistic about baby boomers retiring, it's like a daily rate of 10,000 or something like that. But essentially, no one has an exit plan. So I had some peers pursuing the acquisition of these businesses for very low dollars. And I thought I could do that. You basically have to be scrappy, resourceful and organized, right? I talked to 1,070,000 small business owners just to get a feel for what interested me. And I ended up I originally found this business near the middle of my search and it was broker listed at way too much. And I said to the broker that I don't know anything about manufacturing, so I can't even consider that. And then sure enough, a month or so went by and he called me and the owners were about 14 days from disclosing store and liquidating. So, turns out that [the former owners] had an owner operated business for 35 years. So very well established, and was absolutely an expert in this particular space. He is chemically speaking an expert on molded marble, and he was very active in the business. By the time that he was trying to sell, he was running a skeleton crew. They had their 12 customers who were super loyal to them, and vice versa. He knew exactly what top line, he needed it to put X dollars in his pocket and only need two people and only work 40 hours. And that was that, like he had it down to a science. And so it was sleepy in that it was just not growing.How are you setting up Brandt Molded Marble to really find success as you move forward now that you have it?[The former owner's] existing customer base, which relatively speaking was quite small, was really strong. He serviced all of the main entry-level specs, single-family residential builders in the area. So again, while his top-line dollars were very underwhelming, I knew that his customers were super sticky like they weren't going anywhere. They dominate the spec space here, which again, is a really hot space. So I was like, “Okay, that's positive.” He had zero commercial customers. He also worked with like two general contractors to renovators. There are a bajillion renovation contractors within the Greater Milwaukee and Madison areas who are a perfect fit for the product, and vice versa. So massive opportunity there. So it was just a matter of (there were a lot of layers) to me taking this thing from something that was nothing to something. The first six months were sheer survival. I have never walked into something so blind and underprepared in my entire life. And I have no regrets at all. It's a blast...

Meet Mia IveticMia is currently the Corporate Vice President-Service Manager, Board Member and minority owner of Uzelac Industries. She has worked at Uzelac Industries full-time for the past 3 years while handling the company's marketing in her previous roles over the past 8 years. She has a strong background in Marketing, Advertising and Project Management. Most recently, she worked as a Project Manager at a Marketing and Creative Firm in Chicago for 4 years. As the Service Manager, Milena focuses on building up and organizing the service department to ensure all service projects flow seamlessly to meet and exceed our customers' expectations.Since it's been in your family, you've known this industry. Not only at [Uzelac Industries], but you've known this industry for throughout your whole life. Do you think that gives you a different perspective on what it's like to be a woman in manufacturing, given that you've seen it your whole life? And what is your experience as a woman in manufacturing?So, my experience overall has been good. I would say there's plenty of meetings that I'm in, or places that I'm at, where I'm the only woman in the room. So, that's just definitely something to get used to. That's not the case in marketing. That is not something I didn't know going in, but you seems more apparent when you're there. But overall, going into like certain trade shows, things like that. I know that I've been told, “Oh, there's many more women here than there used to be,” which is nice. But there are some people that you can tell are surprised that I'm there at the manufacturing booth, and I'm not just the marketing girl and I need to talk through some things with them. I think that's just as long as you speak with confidence, like you're supposed to be there. I don't think that there's any hesitancy or issue with other people. I don't think anyone ever means anything by acting surprised to see. But that's just the reality of this situation. A long time ago, there were not a lot of women. I think, from what I've heard, there is a lot more now. And it's not just people's wives coming to conferences with them attending the conference and working there.As you think about coming into your professional career, what are some of the challenges that you've faced? And if you have some advice to anybody who's taking that next step professionally? It doesn't have to be manufacturing specific.Some of the challenges I faced, specifically coming out of college, it was a very saturated job market. When I was applying for jobs, it was very difficult to find a job in my field. So, I actually went into radio sales in Chicago. But that was my first job. I did radio sales and digital sales. And that actually was very helpful further along in my career. First of all, I do have a lot of respect for anybody that's in sales, it is not easy to do. So, it was definitely good to learn. Yes, but in my next job after that, when I was at the creative agency, we actually bought a lot of digital marketing. So, it was nice for me to be able to understand it. That's actually part of the reason they even hired me at that job as a project manager. So, I did move into my field after that, but I didn't find a job in my field right away. So, I would say don't be discouraged. It's really good to learn different things, and I would just look at it as a positive and what can you learn out of this situation instead of being discouraged. I wanted a job in marketing as a project manager, and I'm not going to accept any jobs otherwise. I think sometimes it's nice to really get your feet wet and learn some other things. And then I think, at the end of the day, even at this job, I still do the marketing as well. And we still have a digital marketing agency that I work with; we have monthly meetings go through things. It's nice to be able to understand it. So, even in my job today, my very first job...

Lori: Erin what is something you just learned?Erin: Well, I'm in the process of learning is that has there Yeah, I in the process of learning. So, um, we all remember the left brain, right brain, you know, the left brain is the logical part of you and the right brain is the more poetic part. That's been dispelled a bit. This is not exactly correct. However, there are parts of the brain that do master some of these things that seem sort of beyond consciousness, you know, what your personality for example, you know, we've heard the examples of someone who will get have brain damage, and then their personality will train change dramatically. There are also many instances of where you know, a leisure or a lesion, excuse my leisure, a lesion, or some sort of injury will really impact language on one side of the brain or on the other. And I think those have led us to believe that like, oh, yeah, they're, they're super different. And the whole goal is to like, kind of get them to work together and it'll be supercharged. And I'm, I'm, I'm learning that that's a misunderstanding, but still wanting to explore. It's called lateralization. Erin: What is the competitive landscape once AI tools have been introduced?Lori: I mean, yeah, that's a very valid argument. And a lot of what I'm seeing in the marketing space, that as a marketer, if you are not leaning into AI, you're going to, you're going to fizzle out fairly quickly. I mean, it's changing the landscape. It's not replacing jobs, it's creating new jobs. And you have to learn how to use the tools to create efficiencies, so that, you know, we can produce more and I could go on this tangent for a very long time. But I would recommend, and I think there's an opportunity to look at, I have two points to share, look at AI outside of just the production line, and how it can be incorporated into other aspects of not just manufacturing, but any business. I think there are a lot of opportunities for creating efficiencies. But one area that I do believe can be extremely beneficial and it aligns with some of the case studies in the article here is, you know, the one thing that any business owner or business leader wants to do is make intelligent business decisions. And what AI is doing is helping to move that process along a lot faster. Because it's gathering the data which is what everyone needs in order to be confident in the decision that they're making. And the data is telling a story. And, you know, historically, we would just as humans spend a lot of time analyzing and digging through that, where AI is. It's doing that for us. And so it's allowing us to move faster and have more confidence in that intelligent business decision-making process.And so much more… Connect with the broads!Connect with Erin on LinkedIn and visit http://www.earthlinginteractive.com for web-based solutions to your complex business problems!Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs! Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions!

Meet Loretta Mulberry:Loretta is a passionate advocate for language accessibility. As a business development manager, for Terra Translations a Milwaukee-based language services provider. She's on a mission to improve safety measures and equity for everyone involved in manufacturing and construction. She is born and raised in Wisconsin broad. Who has seen the positive impact of breaking down language barriers in her community both socially and professionally. Loretta is the proud mother of one and a half future linguists and holds a bachelor's and a master's degree from UW Milwaukee in translation and interpreting.Kris: So, tell us what language accessibility means for the manufacturing industry.Loretta: Absolutely. So the United States is not monolingual and mono-cultural, as I mean, we all know that on some level, but it really can feel different because we get ourselves into our little pockets. You know, of course, if you don't speak English, natively, or fluently, you might feel more comfortable staying with people who speak your language better or might identify more with your culture. However, we all work together, and we all live together. And often it's in the same space. And if we don't have materials, such as training materials, specifically, my focus right now, in our native languages in a way that is meaningful to us, we're simply not getting the same access to that information. So language accessibility, means that regardless of your linguistic or cultural background, you have the same access to all the other information out there as your peers as your colleagues. And when it comes to safety and training materials, specifically in manufacturing and construction. There are real lives on the line and you know, there's a high risk of injury and even death in these jobs. So language accessibility could mean the difference between an individual's health and safety and really taking unnecessary risks.Lori: So how, in your experience, how do companies justify that investment in language services?Loretta: Well, I mean, you kind of said it right? In the question too, it really is an investment, there can be a sticker shock associated with it, especially if you're going to go from zero transaction to 100. It's a lot, especially if you're an established company, you have a lot of processes already in place. But the good news is, you do not need to go zero to 100, you can start with the teeniest tiniest baby step because personally, we are at terrible leave. The first step is the most important. So whether it is okay, let's take a look at what our materials are that our most important is our health and safety. Is it our you know, are there legal documents here, HR, what's going to have the most impact on our workforce or on our clients? What are our primary languages, maybe you want to start with Spanish, which is often the case in the United States, but then look into, for example, Hmong, Arabic, or any other languages that might be included in that. So it really comes down to prioritization if you are looking to dip your toes into the water before you really commit. But looking at it in the grand scheme of things, that investment is always going to be worthwhile for a few different reasons. One, again, the health and safety of your employees. I mean, from an altruistic standpoint, at the very least, of course, we all care about people's health and safety. And if they are getting materials in their native language, it is simply going to be a more practical plane is that. Second, you are leaving yourself open to a number of lawsuits in many industries. If you are not properly or not at all translating your materials into other languages. I'm talking, you know, HR departments, I'm talking medical documents, primarily financial, you really want to make sure that you cross your t's and dot your i's in that department....

Meet Prashanth Sharma:Prashanth is the CTO at thought focus and leads the technology function across all business lines and customer engagements. With over 22 years of industry experience. Prashanth is spearheading the next wave of technology growth at thought focus, motivating teams to exceed customer expectations. He's a natural innovator with entrepreneurial flair. Prashanth is driven to architect new tools and strategies that bring together people processes and technology to solve complex business challenges. A trusted technology advisor both in-house and to third focus clients, Prashanth leads the development of innovative business solutions custom-built for client success. Prashanth entrepreneurial mindset has characterized his career, his technology leadership was integral to the success of two technology startups, which have gone into multimillion-dollar solution providers. Before joining thought focus Prashanth worked in key positions at Tech Mahindra and ces era software. Lori: What is your positioning on AI? And how can people make sure that they're staying relevant and, and ready for the evolution of what's happening in the future here?Prashanth: That's such a great question only because AI seems to be the centerpiece of conversations for every single person on this planet today, who understands technology, or who connects with technology in some form or the other, right? And typically, whenever there are new technologies, there are always conversations at the beginning of the hype cycle where you think that technology is going to be a game changer, that technology is going to take away jobs, if you want to look at it from a different perspective, or that technology is going to change our lives so drastically that we've got all going to be in flying cars in two years. So, you know, AI has followed the same pattern in terms of human behavior and their analysis of a new technology that is being introduced, and they're getting to know this AI as a technology is not new, how we interact focus have been working on AI technologies for the last eight years. What has changed in the last, probably six months is that it has been democratized by the likes of tech GPT and others. There are also a couple of other technical improvements that have gone into AI models if you will, that have enabled this conversation that we are having, as well as other conversations that other people are having in either boardrooms or podcasts or just to friends on meeting across the table for coffee. It's changed the way people understand AI and look at AI as a practical solution. Because if you log into chat GPD and ask a question, you get an answer that is meaningful enough now that people understand that okay, this is a technology to reckon with, right? So, all right Just a baseline AI is a technology. That's where the conversations are. But primarily, the improvements in the models have resulted in enabling AI as a technology to solve meaningful problems for people or businesses. Asking a question and getting an answer is probably a relatively simple one. But what happens, especially if you take such generative models or transformer models than they do models or where your algorithms create new information or data for you? And when you take both of these algorithms or models, combine them and train them on large data sets, you get a really powerful computing and answering machine for you. And it's only up to the human imagination to figure out how to apply that technology. If your business and if you train those powerful models on a set of data that is within your sphere of business, then it becomes that much more efficient. They're called large language models, primarily because they are connecting information, words, data, and whole large space of the internet, if you will, or data spaces. So when you connect all that language, and words and meanings and everything else and

Meet Trent Guyer:He is the VP of Marketing and global digital strategy. He has experience working with the various departments that make Grasshopper unique in the industry as a family-owned company with in-house marketing, in-house manufacturing, final assembly, and post-sale parts inventory. Daily, he works with a team to expand upon Grasshopper's decades of performance as a dependable brand to continue sharing the company's story, promoting the dynamic product, and supporting authorized retailers throughout North America and international markets. Trent leads the company's e-commerce strategy for continued growth and to enforce its solid reputation for supporting its customer base of owners including large acreage, residential, commercial, and municipal users.Kris: What do you think about analytics today?Trent: As far as the turf equipment, you know, we're not there's no IoT yet. There, it's still relatively against us that the word analog, is a pretty simple concept, as far as that goes. And we've had, we've entered a lot of data over the years, but we've spent so much time entering it and a little less time analyzing it. And so we've flipped that a bit recently, where we're, you know, historically, we're making a lot of gut decisions because we were so and not because that's all we did, but we were so developing a company, we were so involved with our not only our retailers, our dealers but also our end users. So we really, it was like analytics without having numbers in front of you, I suppose. So we had a lot of good feelings from lots of conversations with people. As we've had to scale up over the years, just as our business has grown, that's a bit harder to have all those conversations. Sure. And so we've started relying a lot more on analytics. As far as e-commerce, we were getting ready to do a b2b. And then we'll phase into a b2b website for orders. But right now, we dipped our toes the last two and a half years into Amazon. And so we started there, the analytics that has provided has been incredible, you know, to be able to look at just yesterday, I was studying our fast moving parts, and it mirrors pretty close, like what we would suggest a dealer stock. But there's a few things that indicate otherwise, maybe, and that might tell you that, oh, this is a part that maybe Where's more than we acknowledged or thought of, or something. And so it's given us a lot of insight there. It's also told us where our customers are, and maybe where our dealers aren't, in some cases. You know, in Amazon, we found that the average drive time, to study this for the first quarter of all of our Amazon sales, and the average drive time, one way was like 45 minutes to get to a dealer. And so that's why they're buying on Amazon. Yes. And, and two-thirds of the of the orders came after hours, whether that was in the evening, or on the weekend that a dealer might not be open. So we learned a lot of things there that have helped us either adjust some things in our day-to-day business or proved that this was an important endeavor to follow.Kris: Does that also propel you to have a new dealer strategy where you're going after additional dealers and strategic areas? Or do you think you'll maintain the relationships you have with your existing dealers and augment them with the digital piece? Trent: I think more so the latter. And I think the reason we might have the drive time is so long is that you know when you've been manufacturing this equipment for about 50 years, we've been a manufacturer about 65, we did some grain equipment before that. And we've been doing the mowers for about 50. Plus, when you've had equipment out there that long, and it's up, it's instead of just a piece of equipment a resellable asset. So either in times of tough economy, people will maybe buy parts repair rather than to buy new,

Meet Nicki Vo:Nikki is an accomplished innovation leader with over 17 years in the chemical industry. She has held various roles as an individual contributor, manager, and senior executive leader. She holds a BS in chemistry from UW Whitewater, an MS in chemistry from UW Madison, and Executive MBA from our IT, which is consistently ranked as a top 10 school by US News and World Report. I didn't know Alrighty, so that's good to know. So, in 2018, she was named top 40 nationwide MBA students by poets and quants. So this woman is incredible and really smart and we're so happy to have her here. With the companies, she has worked for. She has developed a unique way of managing scientists that have helped the team she has led into being high performance, developing novel innovations. receiving multiple recognitions. Nikki is the founder and president of Knievel, she founded this company to help develop cultures of Innovation Excellence by teaching companies and scientists, the technical and professional skills that would help them reach their highest potential, and essentially, to innovate row in Excel. Erin: What advice do you have for other women in science?Nicki: I think the biggest thing, which has helped me is having a frame of reference so as peanut Christina was saying, you know, now that we have more work talking about more, and we could see other women who have led this journey for us, we can start to see like oh, okay, since she has done it, You can do it well. So it is for me, I think. And one of the things that I love, what I do is, when I see other females who are either demotivated, they've lost them, their passion they're in the ignition is to, to talk to other females who may either have already done it or are successful, and try to understand from their journey, what did they do? How are they successful, what worked, what didn't work? And once we can get those frames of references, we can start filtering them and say, Ah, okay, so she tried this. And that worked. So maybe I could do the same. I could try it and see what works. And so I encourage women and all sorts of people to find frames of reference, and talk to other people and learn about their journey, what worked, what didn't work, but also read and watch movies. I think those are all great ways to give us the inspiration to help us move forward.Erin: Anything else that you would like to share with us about being a woman in the sciences, and what your takeaway is for the state of the state right now?Nicki: I still feel there is room to grow but I do feel we have progressed quite a bit. And where I feel we've progressed more and more is we are taking a little bit more and how our personal, emotional, and mental state has a lot to do with how we perform in life. And this is something I highly encourage a lot of people to do is to get to know who we are as people, what are our strengths, and what are our values, and once we can understand that, then we can take that and do just a whole host of insurmountable things. So Well, I still think that there are a lot of areas for us to get into and grow and, and still progress. Progress as a society, I do feel that compared to 20 years ago, we are talking about it more, we're embracing, you know, the vulnerability side of things. And we're taking time to think through who we are as people. And rather than subscribing to the patterns that society or our environments tell us that we need to follow, we are starting to think through well, does this pattern fit me? And if not, how should I rewrite this pattern? And I think there's more and more, more and more people talking about it and embracing that. And I think that's, that's cool because there are so many great things we can do once we get to know who we are as people.Kris: So Nicki, we're curious, is there...

Meet Gregg Potter:He is an international collaboration coach and the founder & CEO of Project Connect. A marketing firm in Madison, Wisconsin. He has worked in the restaurant industry. As a general manager, district manager, and consultant with a good amount of time spent at Starbucks in Los Angeles. He uses his experience and training as a facilitator, a futurist, and a conflict resolution mediator to support executives and organizations as a collaboration coach. This work deconstructs collaboration and finds the best ways to lead and design the work to be more efficient and create more impactful results. He has a BFS in theatre performance from the University of Nevada, Las Vegas, and a master's in public service from the Clinton School of Public Service. Kris: So anyway, Gregg, what does a collaboration coach do?Gregg: Yes, first, I need to go back to episode three of your I have to like gush a little bit of a big fan. Yes. And it's Yeah, so what you're doing is very unique, and it is bringing out strains of information that not a lot of people are talking about. So thank you. Okay, I'll go back to what is it. What is it Collaboration Coach too, essentially, it is to get collaborations, more effective and more impactful, that can be done either if we're working directly with a CEO or someone in the C suite, and having those coaching conversations of like, Okay, how did this go? Where's your ego in this, what's going on, and then the, you know, in practicing going back, while also learning my framework of collaboration, which is the lifecycle of collaboration. The other way is actually bringing a collaboration coach on as a contracted employee for a while, and working side by side as a facilitator and coach to the entire collaborative team. Okay, so that can look like facilitating meetings, while also holding the team accountable to this is work time. This is not a question-and-answer time like this is when we're trying to get this portion of the goal or the objective finished. So then we can all come back and assess where we're at. This also is leadership development, facilitation, skills development, and working conflict resolution into the culture of collaboration, which often will, you know, bleed into the company's culture. But sometimes these collaborations are multi-company or multi-organization collaborations, where then it really gets tricky, or collaborations that have collaborations in them.Lori: So how does this tie into the manufacturing world?Gregg: Oh, yeah. There are a few things that Collaboration Coach can specifically help with. And in the manufacturing world, there are two very big ones. One is focusing on silo mentality, and bridging the silos and the communication between silos. Kris, you and I were at dinner one night, we talked big time about the sales team and the marketing team. And, you know, and how sometimes, those two silos are not talking at all. And they are one they are like, together, they're the most important part often, of the collaboration. So definitely that, and then, um, and then increasing productivity. And that's through communication barriers. And if we can create the space, and make sure that everyone trusts and shows up authentically, then we're going to increase productivity ultimately and build a bottom line. So when it comes to manufacturing, those are the two pieces that I see the most.Kris: So Gregg, we're curious, is there something unique about you that nobody else knows that you could share with us?Gregg: I think the thing that people often look at as a possible weakness, which is something about me, that I love is that I really do care about how people are being held in spaces. And that shows up with you know, me pulling in integrity, like, Okay, I'm you know, is this person

Meet Kate Bruns:She is a lifelong writer, who spent 20 years working in the higher education communications world. She was living in Des Moines, Iowa when her husband took a new job and the family moved to Neenah Wisconsin in January 2020. After a short time as a very reluctant pandemic homeschool teacher dabbling in freelance marketing communications work, she jumped at the opportunity to embrace her first love, magazines. So she became a writer-editor at insight publications, a regional business magazine serving Northeast Wisconsin. Today, her primary responsibility is editing the BI monthly magazine insight on manufacturing. Lori: In this digital age, is there still room for long-form print magazines and what are you hearing from your readers about that?Kate: So inside our manufacturing has been around for 15 years. We serve 18 counties of Northeast Wisconsin covering manufacturing. And yes, over those 15 years, the internet has exploded. It's gotten noisier digital communications are definitely the thing. But over that amount of time, the appeal of a tangible print product has actually sort of come back in some ways. Our audience is pretty broad-ranging in terms of age. But obviously, some of the folks who've been around a little bit longer are still pretty big fans of holding something in their hands and reading it kind of really diving into a topic, which is what we do at Insight. So, you know, yes, there is still room for print publications to advertisers like it. But we are evolving, just like every other business into doing more digital and insight. But really our flagship, our heart, and soul is still in that print world with the glossy photography in the color and the tangible magazine that people can sit down and have their coffee and read on a Sunday morning or whatever.Lori: Was it intimidating jumping into this new job setting of manufacturing?Kate: It definitely was intimidating. I mean, I had my father was an engineer. And until I was probably 12 years old, I thought he drove a train. I love it. So I was like, Oh, my God, he makes tractors, I don't really know what else is involved in that. So you know, growing up, it was not something even though he was in the space, I didn't really understand all the nuances of manufacturing. And then when I went to journalism school, I was very focused on sports media and the human interest type of journalism. So yeah, when I'm offered this job to be editor of IOM, I'm thinking oh, my gosh, I'm not a thought leader on manufacturing, I'm going to ask stupid questions. But you know, like I said, it really doesn't matter. If you have that expertise yourself. I'm looking for the experts. I'm not I don't have to be the expert, I have to make what they say sounds good. And, and helpful in connecting people. So it's really been really pretty awesome to learn so much about manufacturing in the process of having this job. And I'm just so inspired and sort of awed by this concept of making, right? You know, this area of Wisconsin has one of the largest concentrations in the country, for manufacturing, and you don't see that everywhere. And you kind of take for granted that people are actually making things here. And it's really, really cool.Kris: What have you grown to love or appreciate about manufacturing since you started there?Kate: There are so many stories to tell. And the community is actually really collaborative. I think in my brain, I thought, you know, these are competitive, proprietary enterprises that don't want to talk about their problems or share their secrets. And in some respects, that's definitely true. But the competition is global. For most of these manufacturers in Northeast Wisconsin, the collaboration ends up, you know, being pretty localized. And we're just so much stronger, versus a region in Northeast...