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This episode features an interview with Bill Macaitis, Founder & CEO, SaaS CMO Pro, where he shares growth strategies for SaaS and AI companies. His past roles include CMO positions at Slack and Zendesk, and SVP of Marketing at Salesforce. Bill joins the podcast to discuss findings from a recent survey of over 300 B2B marketers that gives insights into marketing strategies and budgets. He shares what they learned about marketing versus sales budgets, the most common attribution model, and more. Key Takeaways:Companies that are growing the fastest, invest the most in marketing. While cause and effect of that correlation is unclear, it's an interesting finding. Pipeline generation was one of the most tracked metrics for CMOs, which is a nice move away from only looking at MQLs or leads. Unfortunately, awareness was rarely tracked, making it hard for marketing teams to invest in long-term initiatives. A lot of companies, 65 percent, continue to use first or last touch attribution models.  Quote:  So, what we learned is a lot of companies, I think especially in their earlier stages -  percent still use first- or last- touch.  It's kind of crazy. I'm still shocked by it.  I remember my time at Salesforce,  I was running the marketing ops team at that point, along with a couple other teams, and  I just did a deep dive into attribution. Like I really wanted to understand like, hey, how many touches are people having with us before they became a lead? And then how many touches before they became a customer? What we would see is people would have 10, 20, 30 interactions or touches with us before they became a lead, and then they'd have like another 20 or 30 before they became a customer. And just imagine giving all the credit to the very first or last thing. And by the way, it's one of the reasons Google got so big was because a very common last touch thing is they will search on your company name. Branded search, right? And it's like, oh, like the SEM guys are like, this is amazing, right? We need to spend more on Google because they're producing these massive deals. And it's like, well wait, what about all the stuff in the middle?Episode Timestamps: *(03:48) Marketing Strategies and Budgeting*(22:31) Attribution Models in Marketing*(26:44) Top Metrics for B2B SaaS and AI Companies*(31:06) Marketing's Role in Revenue and ExpansionSponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Bill on LinkedInLearn more about SaaS CMO ProLearn more about Caspian Studios

The Wyrd Mountain Gals Show "The Appalachian Mantra" Episode Airs Sunday, 2-9-25    7pm  EST The gals share some time talking about ... well, just about everything that comes into their minds while they're chatting.  We find out about Byron's terrible pain and how she finds a way to deal with it; all the names for seasoned pork fat (otherwise known as fat-back),  that time Alicia wore a crown of....coathangers?! Quote:  "So when you wake up in the morning if you feel like you need to hit the ground whining, I want you to go back to bed & think about it for a minute before you get up"   ~ BB   Episode Link here: https://www.podbean.com/eas/pb-38kap-17ee041   #WyrdMountainGals #WyrdGals #ByronBallard #DigitalWitchery    

Setbacks can deflate us. Fear of the future can paralyze us. Don't let it happen to you. Instead of getting stuck due to any thought, circumstance or person that stands in your way, pick yourself up and recommit to what you want for your life. Do it now.   QUOTE:   "So-recommit. Recommit as many times as you need to your well-being, your dreams, your spiritual health, your workouts, or your promises. Recommit to your self-belief. Failure is an illusion and the idea that you can't start over will do nothing but keep you in a space of sadness. You can start over at any time, at any minute. And this one feels perfect."― Cara Alwili Leyba     #HarrietteColeMedia #HarrietteCole #Dreamleapers #DreamleapersInspiration     Tune in to www.harriettecole.com/inspiration every Monday morning at 9am EST for #DreamleapersInspiration

Bio: Rhonda Moret is the Founder and CEO of Elevated Diversity, recognized for her leadership in diversity, equity, and inclusion (DEI) and health equity. She has spent over a decade helping organizations develop equitable practices to benefit both workplaces and communities. A first-generation college graduate, Rhonda started her career at a multicultural ad agency, later becoming a communications strategist for major brands like Universal and Nike Golf. Often the only woman and person of color in her roles, she faced significant challenges. These experiences led her to establish Elevated Diversity in 2017, aiming to help organizations implement sustainable DEI strategies. The company's innovative approach has attracted clients such as Berkeley Symphony, Boston Beer, and Homeland Security.Links:Website: www.elevateddiversity.comLinkedIn: https://www.linkedin.com/in/rhondamoret/Quote: “So much of who we are today and how we present ourselves to the world is based on all of these situations and occurrences that we have lived through.”Episode Highlights:In this episode, Rhonda discusses the impact of racial makeup and background on one's perspective, drawing from her personal experiences and insightful reflections on childhood experiences. She delves into the significance of diversity in personal and professional contexts, shedding light on formative incidents from her own childhood and the value of reinforcing respect in various settings.Childhood Experiences: Rhonda grew up in a tight community of Creole families. As an adolescent, Rhonda and her family moved to a different state, which brought it to her attention that she was different from other children. Not only was she different visually, but her perspective and point of view were different from the other children.Influential Groups:Rhonda's family did not have a lot of money growing up, and Rhonda realized that if she wanted to move beyond that social class, she needed to develop a strong work ethic. She was never satisfied and was always looking for the next thing to work on. Religiously, Rhonda grew up Catholic, which gave her some sense of identity.Cultural Influences: Over the years, Rhonda has gravitated towards helping and supporting women find opportunities, especially where there are pay disparities. Helping women has opened Rhonda to new experiences, and she has learned things about herself that she didn't know before.Temperaments and Personality: Curiosity has always been a part of Rhonda's life. She remembers growing up and, together with her brother, spending hours reading encyclopaedias that their parents had bought for them. All the effort was in pursuit of curing their curiosity. Rhonda was born in the '60s, and she was brought up in a traditional way; they were not allowed to speak out of turn. Today, Rhonda has become outspoken, and sometimes she has to rein herself in when responding in certain situations and conversations.Cultural Epiphanies: Growing up, Rhonda attended Catholic schools where respect for those in authority was mandatory. For instance, if a nun walked into their class, they would all stand up and greet her. When she moved to a public school, she realized that kind of respect wasn't there, which was disheartening for her.Soapbox Moment: Rhonda's organization helps other organizations create a workplace where people feel they belong. If you are looking to create a workplace culture where respect is valued or want to solve issues around it, Rhonda invites you to check out their website.Support the show

"Can we just get along"  A return to civility.  Welcome back to the Superstar Communicator podcast! In today's episode, hosts Susan Heaton-Wright and Nick Simon are joined by special guest Diana Peterson More, a best-selling author and former employment lawyer. Together, they delve into the art of civil dialogue and the return to civility in today's challenging times. Diana shares insightful strategies for effective communication, using personal anecdotes and practical advice to navigate difficult conversations. From the power of "I" statements to the impact of the "lizard brain," this episode promises to offer valuable insights on how to foster understanding and find common ground in our interactions. So, join us as we explore the importance of courageous communication in cultivating a more harmonious and civil society.  Speaker Bios " Diana Peterson More" is a best-selling author and former practicing employment lawyer who specializes in helping clients navigate difficult conversations and opposing views in the workplace. She is known for her expertise in people strategies and organizational systems to support strategic workplace goals. Susan is also a blogger, guest columnist, and frequent conference presenter, and has been featured in CEO Magazine and on numerous podcasts. She is dedicated to helping individuals and organizations effectively communicate and overcome challenging conversations and opposition within meetings.   Key Topics Trusted Advisors: "But then, honestly, that and that's why I have kind of these trusted advisors because there are a few people that I didn't like for whatever reason, and I would kind of bend over backwards to be fair with those individuals, sometimes to my detriment." — Diana Peterson More 00:10:0700:10:24 The Challenge of Objectivity in Performance Evaluations: "So that that suggests to me that one can never be a 100% neutral." — Diana Peterson More 00:11:4400:11:48 Viral Topic: Survey on Worldviews Quote: "Most of us tend to speak more frequently with people who agree with us." — Diana Peterson More 00:14:1600:14:20 Empathy and Assumptions: "Listening without comment and really trying to understand is a way back, But it's difficult again because of that good old lizard brain." — Diana Peterson More 00:18:1600:18:28 Climate Change Conversations: "I tend to watch science programs on our public TV. One of them is called Nova. And I said they had just shown something where, the reason they finally figured out why the pyramids at Giza were built there because in that time frame, there was a finger of the Nile that came around." — Diana Peterson More 00:19:5100:20:07 The Proliferation of Online Media: "You can argue on opinions, but not on facts." — Diana Peterson More 00:23:5800:24:02 Conflict Management: "I'm a real believer in conflict management as opposed to conflict resolution. And that's because most or many, at least seemingly today, most conflicts arise from a difference in values, heritage, culture." — Diana Peterson More 00:24:1900:24:33 Diversity and Inclusion: "I went to Venice High School, which was extremely diverse, with races and ethnicities and religions. I mean, everybody was there, and we all learned how we could understand and get along with one another." — Diana Peterson More 00:28:4500:28:58 Rodney King and the LA Riots: "Can we all just get along?" — Diana Peterson More 00:34:3500:34:37 The Arc of Change: "The arc is always forward thinking and always to a better way." — Diana Peterson More 00:37:0700:37:10   "Influences on Writing": "Yeah. I was, interested to see, you've been, a lawyer executive officer and an HR lead, and I was just wondering how, which of those, would you say has influenced your writing the most?" — Nick Simon 00:03:2700:03:44 Viral Topic: Surprising Survey Data Surprising Survey Data: "The book is based on 3 years of survey data. Did the survey data surprise you in any way?" — Nick Simon 00:13:2100:13:24 "Importance of Effective Communication: 'But in fact, you've gotta communicate like a boss.'" — Susan Heaton-Wright 00:00:4100:00:43 Navigating Difficult Conversations: "And part of the super superstar communicator work that we do is to have effective two-way conversations." — Susan Heaton-Wright 00:00:4400:00:53 Title: Leadership and Communication in Turbulent Times Quote: "Come Get It, Just Get Along, Rodney King, Courageous Communication, A Return to Civility." — Susan Heaton-Wright 00:02:1200:02:19 "Opposite Sides in Many Things": "You mentioned early on that in your country at the moment there are 2 very opposite sides in many things, and we see this with lots of international events." — Susan Heaton-Wright 00:16:3200:16:49 Quote: "So for example, the COVID, the vaccine was very polarizing, wasn't it? Certainly in this country, in in the United Kingdom, we have Brexit. And, you know, I have to be honest, I was in the library and somebody was with her finger in my face because she had an opposing view. I thought it was I thought it was a civilized conversation, but something triggered her. And these are nasty things." — Susan Heaton-Wright 00:16:5100:17:21 Viral Topic: "Engaging with the Audience in a Virtual Event"   Quote: "So while we're waiting, if there is anybody that's listening who wants to ask a question, do feel free because, Diana clearly knows what she's talking about, and this is a really good opportunity to ask questions." — Susan Heaton-Wright 00:21:5200:22:08 Quote: "There are many there are times we struggle with the unspoken words, especially with the ethnic minority and people of color. You feel from the conversation there is a lack of genuinity." — Susan Heaton-Wright 00:26:2000:26:33 Quote: "Understanding the lizard brain and how we can get triggered or have a response, and then using facts rather than opinions. And finally, the superpower of listening without comment." — Susan Heaton-Wright 00:31:4700:31:51 Authentic leadership can make the world a better place if we understood this. — Susan Heaton-Wright 00:36:2700:36:29 "Courageous Communication, Return to Civility by Diana Peterson Moore, which is available on Amazon and other sites." — Susan Heaton-Wright 00:37:4000:37:52  Transcript of  "Can we just get along"   a return to civility. SuperStar Communicator Here at SuperStar Communicator HQ Susan and Nick love sharing great content. If you like our podcast why not buy us a coffee. SuperStar Communicator Is a multi award winning international company empowering emerging leaders to speak and communicate with clarity, confidence, credibility and influence We deliver: ●      Masterclasses ●      facilitate workshops ●      deliver speeches ●      face to face and virtually ●      coach individuals.     Our focus is on emerging leaders to ensure they progress in their careers. If you would like more details of our work emailhello@superstarcommunicator.com look a tour website http://superstarcommunicator.com or why not book a call Purchase a copy of the SuperStar Communicator 30 Day Plan here We have a lovely gift for you: Grab your Career Accelerator Checklist here Thank you for listening!

In this episode of SaaS Fuel, we dive into the intricate relationship between leadership and followership with Dr. Chris Fuzie, an expert in consulting and teaching. Chris introduces the concept of “liminal space,” where middle managers must navigate the dual responsibilities of leading their teams and aligning with upper management.Explore how leadership and followership are two sides of the same coin, each essential for organizational success. Using geometric shapes, Chris simplifies strategic, tactical and operational goals into core behaviors, fostering a cohesive and value-driven culture. Practical examples of servant leadership and mentorship underscore the importance of mutual growth and empathy in the workplace.Tune in to reshape your understanding of effective leadership and followership.Key Takeaways00:00 Cybersecurity importance rising; low-code speeds app development.03:51 Share your takeaways and insights in comments.07:56 Consultant demonstrates value using two-sided coin.10:23 Followers complement leaders; they share identical goals.14:05 Consulting on leadership traits and followership trends.18:07 Shapes represent core functions in organizations.21:10 Focus on 6 operational standards for workers.25:26 Hire those embodying real values, not aspirational.29:01 Behavior over position: essential for leadership and marketing.31:49 Police lieutenant gave honest feedback to chief.35:54 UC Davis macing incident led to leadership changes.39:20 Servant leadership meets employees' fundamental needs successfully.43:04 Servant leadership thrives on acts of service.43:45 Leaders should empathize with their followers' needs.47:29 Leaders should be open to flexible ideas.Tweetable Quotes“In that context, in the leadership context, followers are not necessarily opposite of leaders, and then it ends up saying that they're actually complimentary and they're on the same goals and the same I put that right into the book." — Dr. Chris Fuzie, Ed.D. 00:11:04 "These are the ones I know people said they want, and I know they've identified as great leader behaviors." — Dr. Chris Fuzie, Ed.D. 00:16:23"Operational Standards in the Workplace": "Now if that production line were those production line workers only remember those 6 things, I'm good with that." — Dr. Chris Fuzie, Ed.D. 00:21:50"Handling Controversial Incidents": "Chris, I need help, and I need it right now." — Dr. Chris Fuzie, Ed.D. 00:36:36 Quote: "So people who are successful with the servant leadership, they figure out that they meet people there any of the Maslow's, you know, physiological needs, safety and security needs, what is it, love love and belonging needs, and then, self esteem and some of the self actualization." — Dr. Chris Fuzie, Ed.D. 00:39:40SaaS Leadership LessonsEmbrace the Dual Role of Leadership and Followership: In SaaS organizations, leaders often find themselves in “liminal space,” where they must simultaneously lead their teams and align with upper management. This dual role underscores that leadership is not just about directing but also about effectively following. Middle managers, for instance, need to interpret and implement directives from higher ups while inspiring and guiding their teams. This balance is crucial for maintaining organizational coherence and achieving common goals.Utilize Tessellations to Simplify Organizational Goals: The concept of tessellations, using geometric shapes to represent different organizational levels— strategic, tactical and operational. This...

This week on the Frontline Innovators we have Nea Christensen, Director IT @ ProAmpac | PMP, Process Improvement.   Nea has over 10 years of experience in providing executive-level information systems and technology leadership, leading innovative strategies and solutions-driven teams that drive business performance and efficiencies.   Nea oversees a portfolio of projects valued at $1.5 million and manages the PMO, Policy, and Documentation functions for the IT department.       Quote: "So one of the things that we do in continuous improvement is called 5 whys. And with it you go through and you say what problem that you have and then you say, well, why is that a problem? And then you answer it and you say, well, why is that a problem? And you want to keep kind of pushing to the point of actually finding what the problem is that everybody like, yes, that that's the problem. And then once you have that problem, you want to decide what to do with it."     Key Takeaways: ➖ You can have all the plans in the world, but you still need the humans to do them ➖ Let's solve the problem that we have at hand that we all agree is a problem ➖ Ranking problems helps to give objectivity and see the bigger picture ➖ Gaining trust from other departments will help the rollout be successful     LinkedIn:  https://www.linkedin.com/in/nea-christensen-56130028/ Company Website: https://www.proampac.com/en-us/   Here's other ways you can listen: Amazon Music -  https://music.amazon.com/podcasts/2f4ecd92-6468-4769-b0bf-254e236510b7/FRONTLINE-INNOVATORS Apple Podcast -  https://podcasts.apple.com/us/podcast/frontline-innovators/id1572329402 Spotify -  https://open.spotify.com/show/29m3wnK8pbFjdSvJ9wjmyS Stitcher -  https://www.stitcher.com/show/frontline-innovators Google Play -  https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuZnJvbnRsaW5laW5ub3ZhdG9ycy5jb20vZmVlZC54bWw Youtube - https://youtu.be/XRyHrHPoin4   Find more episodes of Frontline Innovators at https://www.frontlineinnovators.com

This episode features an interview with Jordan Schenck, Chief Brand Officer at Flashfood, a technology company working to eliminate retail food waste by connecting consumers with discounted food nearing its best-by date.In this episode, Jordan shares with us how to push through the zeitgeist around what you do to change consumer perception, and she talks about some unique strategies for mobilizing your fan base to boost sales and brand awareness even without Coca-Cola dollars.Key Takeaways:Your biggest fans are your biggest drivers of sales. Empower and motivate your customer base to go to bat for you and market your products. How do you do it? Make and sell good products that people use and have them share their experiences.Changing the zeitgeist around you and your product. Just because consumers have used similar products to yours doesn't mean anything. When you make superior products that people love, and when you market those products in unique ways, you get people's attention, which builds greater brand awareness.Organic brand awareness can be worth more than big dollars. Most companies don't have the kind of cash big dogs like Coca-Cola do. But if you create fandom around your products, you do a lot with a little. Quote: “So there's something really interesting in that tension for me to like, how do we actually change behavior or you can like create a really cool movement around doing something totally novel. And I'm like, how can we make this idea of food that's near its best by the same as like how cool it is to shop for vintage clothes? Like what Depop did for Gen Z is really cool, right? And we've got that same sort of thing going where, like, how do we sort of create that sort of spirit and moment around the perfect window of this food? Truly, it's the perfect window. It's food ready to eat and the cheapest. Like, boom. Go. It shouldn't be that much more complicated than that.” Episode Timestamps: *(05:57) - The Trust Tree: Selling to a double-sided market*(22:07) - The Playbook: Healthy level of commitment to owned and earned*(36:20) - Quick Hits: Jordan's Quick Hits Sponsor:Pipeline Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for pipeline pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more. Links:Connect with Ian on LinkedInConnect with Jordan on LinkedInLearn more about FlashfoodLearn more about Caspian Studios

This episode features an interview with Orlando Baeza, CRO & CMO at Flock Freight, fixing freight's biggest weakness by offering a smarter alternative — shared truckload — that moves goods more reliably and with fewer emissions.In this episode, Orlando shares with us his tips for innovating decades old marketing strategies, the benefit of working under dynamic leadership, and why you should always keep your prospects laughing and learning. Orlando also talks about his journey of becoming the active CRO and CMO at a company like Flock Freight and what it takes to reimagine go to market from org structure and design.Key Takeaways:Shared truckload is the key to a cost-saving, efficient trucking future. Most of the trucks you see on the road are half empty, so when we think of the next step forward for cutting costs and getting more commodities to more customers at a faster rate, shared truckload is the answer.Utilizing humor to educate the market. Leveraging humor and wit to grab attention and create care so customers want to engage and learn more about the company 's mission.Reimagine go to market top to bottom. From org structure to design, go to market materials, sales enablement, messaging, inbound vs outbound, and beyond. An organizational shift is necessary at some point in a company's lifecycle for scaling into the future.Quote:“ So one of the big things, we've done is really reimagined our go to market top to bottom from org structure and design, all the way through go to market materials and sales enablement to messaging, right? To even thinking about the inbound versus outbound dynamic and how we prospect.  So  we've done a lot of organizational shifting to create what we believe is a much more dynamic, much more efficient organization that will set us for scale into the future.”Episode Timestamps:*(05:05) - The Trust Tree: A shared truckload future*(14:53) - The Playbook: Build bespoke to reimagine the existing company playbook*(38:46) - Quick Hits: Orlando's Quick HitsSponsor:Pipeline Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Orlando on LinkedInLearn more about Flock FreightSteve Burns Solves a New Mystery for Flock Freight: 'How Much Is a F**kload?'Learn more about Caspian Studios

This episode features an interview with Karin Flores, VP of Strategic Events at Okta, a software development company enabling organizations to securely connect the right people to the right technologies at the right time.In this episode, Karin talks about how Okta is augmenting its portfolio to meet the needs of their customers, how customer stories are always the greatest asset in any marketing campaign, and what it means for brand personas to be more connected than ever before.Key Takeaways:Know the true identity of your customers. After Covid, we learned we didn't' know our customers as well as we thought we did, yet all we do is centered around our customers. So, it's an important time to utilize technology and augment marketing portfolios to truly meet the needs of your customers and give them an outlet to share their stories.You always have to be in change motion. You can't build your portfolio or event after it's been created: you have to constantly poke at it and make necessary changes. Otherwise, you're behind.As a marketer, you need to ask yourself: what am I trying to accomplish? Everything about your program is built from understanding your end goal.Quote:“So we've really started to augment our portfolio to meet the needs of our customers. So I think you always have to be in this change motion, change motion. I think you can't build your portfolio anymore, build your event, leave it and be like, this works and then just let it go. You can't, you constantly, constantly have to be poking at it and have to be making changes…  You have to be willing to make changes. You have to look at what you're doing. And I say like, look at what you're doing. Change 50%. You know, listen, the times are changing, we change, the way we do business is changing, our priorities are changing, and if you're not making those changes, you're behind.”Sponsor:Pipeline Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Karin on LinkedInLearn more about OktaLearn more about Caspian Studios

Neal Bawa is President/ CEO at Grocapitus, a commercial real estate investment company that specializes in multifamily investments. Neal has extensive background in technology as a data scientist which he's applied to his real estate endeavors. Leveraging this experience has allowed Neal to identify high-growth markets and build a portfolio worth in excess of $1 billion.    Quote: “So when you get to the point where you're convinced that you're receiving a significant discount, buy, don't buy in an aggressive way, but keep buying and buy as you go down the curve and then buy as you come back up the curve.”   Highlights: 4:00: What your business looks like today in comparison to what it looked like two years ago   14:00: What does the landscape look like over the next ten years for office space?   21:20: Dollar cost averaging - how to buy on a “smile/U-curve”   30:31: What you're doing with the build to rent sector   38:10: Land banking due to lower land rates   Guest Website: www.grocapitus.com   Recommended Resources: Accredited Investors, you're invited to Join the Cashflow Investor Club to learn how you can partner with Kevin Bupp on current and upcoming opportunities to create passive cash flow and build wealth. Join the Club! If you're a high net worth investor with capital to deploy in the next 12 months and you want to build passive income and wealth with a trusted partner, go to InvestWithKB.com for opportunities to invest in real estate projects alongside Kevin and his team.  Looking for the ultimate guide to passive investing? Grab a copy of my latest book, The Cash Flow Investor at KevinBupp.com.  Tap into a wealth of free information on Commercial Real Estate Investing by listening to past podcast episodes at KevinBupp.com/Podcast. Learn more about Kevin's investment company and opportunities for Lifetime Cashflow at sunrisecapitalinvestors.com.

Meet Jonathon Barkl, the visionary co-founder and CEO of AirGarage—a trailblazing force in the parking industry, revolutionizing the way we perceive paid parking. With a nationwide market reach, AirGarage has become a game-changer for parking lot and parking garage owners across the United States. At AirGarage, their mission is clear: to empower parking lot owners and enhance operational efficiency while unlocking new streams of revenue. If you're a parking lot owner seeking expert property management solutions and substantial revenue growth, this episode is an absolute must-listen! Discover the innovative strategies and insights that Jonathon Barkl shares as he unravels the secrets behind AirGarage's remarkable success. Learn how you too can leverage their cutting-edge solutions to transform your parking business into a thriving and lucrative venture. Quote: “So the big difference is, we're not just selling the technology to somebody else. We're building it, using it as a competitor advantage to generate better returns for property owners, and then using it to just go compete directly with the parking operators and out-compete them at their own game.”   Highlights: 5:40: What is AirGarage? What does AirGarage do differently from other parking operators?   10:03: Is your system a “barrier to entry”? Is it a “brick wall” for other competitors to not trample on AirGarage's space?   14:28: How many markets does AirGarage operate in?   19:20: Is there a certain scale you “have to have” to operate in a new market?   26:30: How do you go about preparing  pro forma without “local intel” - example - Charleston, WV   36:55: Is there friction in finding opportunities to expand existing parking in certain areas?   44:55: Has AirGarage considered any acquisitions for existing parking operators?   Guest Website: www.airgarage.com   Recommended Resources: Accredited Investors, you're invited to Join the Cashflow Investor Club to learn how you can partner with Kevin Bupp on current and upcoming opportunities to create passive cash flow and build wealth. Join the Club! If you're a high net worth investor with capital to deploy in the next 12 months and you want to build passive income and wealth with a trusted partner, go to InvestWithKB.com for opportunities to invest in real estate projects alongside Kevin and his team.  Looking for the ultimate guide to passive investing? Grab a copy of my latest book, The Cash Flow Investor at KevinBupp.com.  Tap into a wealth of free information on Commercial Real Estate Investing by listening to past podcast episodes at KevinBupp.com/Podcast. Learn more about Kevin's investment company and opportunities for Lifetime Cashflow at sunrisecapitalinvestors.com.

How to Build Wealth through Multifamily Conversions? Today's guest is Andrea Foley, a commercial real estate investor with a background in retail who transitioned into commercial investing and private equity. Her firm, Generational Wealth Capital, currently has almost $15m in assets under management and has raised $3.3m in private equity. Throughout this episode, Andrea shares her experiences and expertise in multifamily conversions, real estate investing, and financial literacy. She discusses the key factors involved in converting hotels into multifamily units, emphasizing the importance of location, construction management, and understanding the target demographic. Andrea also highlights her entry into the car wash industry and the diverse investment opportunities it presents. Overall, this episode offers valuable insights into multifamily conversions, real estate investment strategies, and the pursuit of financial success while imparting the importance of financial education for future generations.   Learn more about ALTERNATIVE BUSINESS and INVESTMENT STRATEGIES through QUATTRO CAPITAL! LinkedIn: /TeamQuattroCapital Instagram: @TeamQuattroCapital Facebook: @TeamQuattroCapital Website: www.TheQuattroWay.com  TikTok:@realestaterunwaypodcast   [00:00 - 11:53] Transforming Hotels to Affordable Homes Andrea Foley from Generational Wealth Capital discusses their unique strategy of converting old hotels into low-income multifamily housing By focusing on scoping the projects properly and catering to their target clientele, they have achieved success in this redevelopment play She explores the nuts and bolts of their successful multifamily redevelopment play, highlighting the challenges and rewards of converting hotels into affordable housing options   [11:52 - 21:36] Optimizing Hotel Conversions Andrea Foley emphasizes the importance of construction estimation in hotel conversions, ensuring necessary renovations are properly assessed for functional living spaces Practicality takes precedence over luxury amenities in these converted units, with a focus on providing essentials such as full-size fridges, countertop convection ovens, cooktops, and sinks Understanding the needs of the target demographic, budget-conscious individuals seeking affordable housing near major employment centers, is key to optimizing space, utilities, and amenities in hotel conversions   [21:37 - 31:34] Converting Hotels to Multifamily Properties and Exploring Car Wash Investments Andrea delves into the operational challenges faced during the construction phase of converting hotels into multifamily properties She emphasizes the importance of a capable property management team to handle tenant management and construction coordination Andrea also explores the investment potential of hotel-to-multifamily conversions, highlighting the long-term benefits, such as potential refinancing opportunities and equity multiples that can significantly increase investor returns. Additionally, Andrea discusses her foray into the car wash industry as an alternative investment avenue, combining commercial real estate with the potential for high cash flow and passive or active investor involvement   [31:35 - 39:13] Multifamily Conversions, Raising Millionaires, and the Power of Cash Flow Andrea shares her retail store pivot experience and the valuable lesson she learned about managing cash flows She introduces her podcast, "Raise Millionaires," focusing on teaching children about mindset and financial literacy Andrea highlights her unique superpower of being both creative and analytical She provides ways to connect with her through her websites and social media for real estate and car wash opportunities   Quote: "So we were like, how can we take something and make it more class B, maybe low-class B or high-class D, and still make it affordable? And really, that's where a hotel conversion comes into play." - Andrea Foley   Connect with Andrea through LinkedIn and Facebook or visit her website https://www.generationalwealthcapital.com/ and listen to her Podcast Raise Millionaires   LEAVE A 5-STAR REVIEW + help someone who wants to explode their business growth by sharing this episode. Find out how team Quattro can help you by visiting www.TheQuattroWay.com. Real Estate Runway Podcast is all about alternative business and investment strategies to help you amplify life, and maximize wealth! Click here to find out more about the host, Chad Sutton.   Quattro Capital invites you to join Agora: Don't miss out on the opportunity to experience the forefront of investment management technology with Quattro Capital. Join Agora and schedule a demo to see our all-in-one investment management tool in action. As a bonus, enjoy Quattro's Promotion 10% discount on Yearly Subscription and Onboarding Priority! Our platform includes a powerful CRM, market-leading investor portal, and a fundraising tool that makes it easier to raise capital for new offerings. With our collaborative space, you can ensure transparency with investors and make reporting more accessible than ever before. Click here to schedule your demo and claim your discount today!   Entity Keeper:  Join the EntityKeeper community today to simplify the way you manage your entities and org charts while reducing manual errors. Easily organize corporate data, visualize ownership structures, store unlimited documents, and manage important filing dates with one secure solution. Click here to start simplifying your entity management with EntityKeeper now!

The IRS is cracking down on NIL collectives and suggested in a recent memo that nonprofit NIL collectives could be breaking the law. This week we break down this IRS memo and talk about the implications for NIL collectives. In our News and Facts segment, we discuss the group licensing deal with EA Sports, the proposed amendment to New York's NIL law, the formation of the Blue A Collective, the merger to form the Happy Valley NIL Collective, the launch of the Lone Star Collective, and the never-ending saga of NIL for high school athletes in North Carolina.We discuss our favorite nillies, including J.T. Tuimoloau's youth camp and Armando Bacot's deal with Frosted Flakes.To learn more about our Nillie platform, visit nillie.io or email contact@victreefi.com. To learn more about our Framework platform, visit victreefi.com. Quote“So the opinion of the memo is that NIL collectives will benefit private interests will be more than incidental.”(23:10-23:20 | Wheeler)

What if you aren't supposed to know what you're supposed to do next in your career until your path shows it to you!? I'm Chris Webb, joined by my co-host and the guy who I never know what he'll say next, Dave Tamkin. Today we are joined by the kind, dedicated and driving creative that is Stolie, also known to youngin's as Super Stolie. We discuss everything from how to make useful merch to how to know when to lean into opportunities that arise.Quote:So much of my music career has been influenced by just what life has happened along the way - StolieJust last summer, Governor John Hickenlooper accumulated local musicians, community leaders and financial backers to give life to his music initiative, in the form of Take Note Colorado. The aim of the initiative is to make music education and musical instruments more accessible to K-12 schools in the state. Back in May, the 1st Bank Center hosted Take Note the Concert, a fundraiser for Take Note Colorado. The star-studded evening included performances from an entirely local lineup — Nathaniel Rateliff and the Night Sweats, Isaac Slade of The Fray, Todd Park Mohr of Big Head Todd and the Monsters, Bill Nershi of the String Cheese Incident, Tracksuit Wedding and comedian Josh Blue. https://takenotecolorado.orgStolie and alter ego, Super Stolie is a singer, songwriter, multi-instrumentalist, and loop-pedal artist based out of Chicago, Illinois, USA. Working in the music industry for over 25 years now and performing on stages internationally, she's a seasoned pro. A constant road-warrior and absolutely fearless, Stolie immediately turns strangers into friends through her captivating, humorous and versatile live performances. We hope you find as many nuggets about life as a musician in here as we did!Action: Take 5 minutes to ask yourself this question. What has happened recently that is a new opportunity that you feel reluctant or nervous to take? Consider why it makes you feel the way it does and identify if the reason is because you're scared. It might very well be the exact thing you need to say YES to inorder to open that next door.Stolie.com

Summary:There's a lot of business advice out there, particularly when we first start a business, that simply isn't true. My guest, Business Growth Strategist & Mentor and fellow BS-buster, Teresa Cleveland is joining me to unpack popular business “truths” that aren't always effective. We talk about why it's important to trust ourselves and not this week's guru, how we can resist the pressure to conform, and what that looks like for our businesses. Because the truth is, any business strategy can work, but only when it aligns with your mission, vision, and values.Bullet Points:Why people get defensive when you question their methods.Why we need to normalize exploring and learning from our mistakes.Questions to ask yourself before you invest in a program.Why it's okay to walk away from programs that don't work.The importance of reconnecting with why you're doing what you're doing.Quote“So, bring your own special sauce to the table…that's the thing that is going to differentiate us from one another and the way that we deliver things.”  Teresa ClevelandGuest InfoTeresa Cleveland of Growth Strategies Café Teresa's Bio: Not only can I see the fantastic business woman you are, I can help you see her, too. I've spent the last 14 years supporting incredible, unstoppable women as they bring their vision to life by stripping away all the unnecessary baggage so they are able to carve out the business they actually dreamed of.We'll leave all the hype at the door and map out your Next Best Steps!Connect with Teresa:GrowthStrategiesCafe.comGrowthStrategiesCafe.com/podcastGrowthStrategiesCafe.com/FacebookSupport the Show.Connect with Sarah: Get the 13-page free workbook, 3 Ways Your Career is Sabotaging Your Business at https://getcorporaterehab.com/detoxfromcorporate Follow her on Instagram (instagram.com/corporate.rehab) Learn how to work with her HERE (getcorporaterehab.com/services) The Business Blasphemy Podcast is sponsored by Corporate Rehab® Strategic Consulting. Corporate Rehab® is for working-family women entrepreneurs who busted free of the 9-5 and are done playing by rules that were never written for you in the first place. If you're tired of playing a rigged game, it's time to flip the board and the middle finger, and leave the game behind. Schedule a no stings "Let's Talk Business" call today and find out what small shifts you can make to work less and double your profitability.

A daily quote to inspire the mind, gratitude to warm the soul, and guided breathing to energize the body. Quote: “So much of what we call management consists of making it difficult for people to work.” - Peter Drucker Gratitude: Love. It's completely magical and amazing, isn't it? Guided Breathing: Equal Breathing. Visit TheDailyRefresh.com to share your unique piece of gratitude which will be featured on an upcoming episode, and make sure to watch the tutorial of how to make The Daily Refresh part of your Alexa Flash Briefings! Call to action: If there's something unique YOU are grateful for, let me know and I'll share it on an upcoming episode. Simply visit TheDailyRefresh.com and click the word 'Gratitude e' in the Nav bar!

In this episode, I go into detail about how I overcome burnout in my creative endeavors. I call it the 2:2 Method, inspired by Kobe Bryant's insane work ethic. GIVEAWAY DETAILS: If you want to share the podcast, I've been giving away 2 free 1 month Audible gift cards every week this May. This isn't sponsored by Audible, but because I know most everyone has done their free trial already, I wanted a way for you to get another free audiobook. This is a gift card that will still work even if you already have an account! You'll get a free credit for an audiobook of your choice + 1 month access to their Plus catalog which includes thousands of audiobooks with no credits needed. All you have to do to enter to win is take a screenshot of this podcast and share it on your Instagram while tagging the account @ifthenpodcast in the post or story. And, also, be sure to follow @ifthenpodcast on Instagram to find out if you're the winner each week. If we get 100 shares by the end of the month, each of you will be entered to win a pair of AirPods.  WEBSITE: https://www.ifthenpodcast.com CREDITS: Kobe Bryant Ted Talk: https://youtu.be/9_tYXFbgjZk?t=841 (14:03-15:16) Dr. Benjamin Hardy's book "Personality Isn't Permanent": https://www.amazon.com/dp/B08157LXPY?ref_=cm_sw_r_cp_ud_dp_5MPBJTFKHZNGA9C128YG TRANSCRIPT: My name is Jordan Taylor, and welcome to the If Then Podcast. Our brains our a conglomerate of if/then statements, like in computer code, and oftentimes new lines of code are hard to write in our mind when we're trying new things, for example if I want to play basketball, then I need to learn to shoot. Sitting down and coding that particular if then statement could take years of dedication, but when we do sit down and create new then statements for a complicated if, it feels freaking amazing. This podcast is your weekly motivation, and mine, to get uncomfortable and write some neurological code. “It's easier to hold to your principles 100% of the time, then it is to hold to them 98% of the time.” — Clayton Christensen When I was thinking of creating a podcast, I had no time. It was everything I could do to keep up with everything else in my life already: 2 Youtube channels, house renovations, a free range chicken farm, friends and family. Everything was already falling apart as it was, and adding another full time obsession I would inevitably burnout on was, in a sick way, hilarious. How could I write even MORE if then statements in a day when my brain was already burning up from the complicated programs I was currently running. But I felt like I had a good idea for a podcast, and I just had to try to balance everything. I had to find a way. See, even though I always felt busy, like I was working all the time, I never felt like I worked enough, cause I was eternally behind, and so I never felt I deserved to take a true break. The weird thing though and honestly the problem, was that I was taking breaks, lots of them—hundreds of micro breaks a day with every app opened, every notification clicked, oh that's a funny reel, ehh…what's this next one? Time just kept ticking, and projects just kept piling on and on. Now I would get everything done……. mostly, I mean I was playing the Dope Game from episode 2 after all, so I was getting pretty good at focusing doing projects at random times, but I had no structure to my work life and so I would inevitably be on my phone when I knew I should probably be working *notification sound* Oh, by the way I got the Wordle in 3 today, I wonder how people on Twitter faired. I needed to plan my day somehow with the reality that I'm a human being in the 21st century and I'm going to look at my phone 3 hours per day one way or the other. Months ago, during one of these micro breaks, a video popped up. It was of Kobe Bryant giving a TED Talk in Shanghai, talking about his absurd work schedule. He sucked the air out of the room when he said the insane: {Kobe Bryant clip https://youtu.be/9_tYXFbgjZk?t=841  14:03-15:16} Quote “So if your job is to try to be the best basketball player you can be, to do that you have to practice, you have to train, right? You want to train as much as you can, as often as you can. So if you get up at 10 in the morning. Train at 11. 12? Say 12? Train at 12. Train for 2 hours—12 to 2. You have to let your body recover, so you eat, recover, whatever. You get back out. You start training at 6. Train from 6 to 8, right? And now you go home; you shower; you eat dinner; you go to bed; you wake up; you do it again, right? Those are two sessions. Now imagine you wake up at 3:00 you train at 4:00. So 4 to 6. Come home. Breakfast, relax, da da da. Now you're back at it again. 9 to 11. right? Relax and now you're back at it again 2 to 4. Now you're back at it again. 7 to 9. Look how much more training I have done by simply starting at 4? So it makes sense to get up and start your day early because you can get more work in.” Unquote I felt I already woke up pretty early, between 5 and 6, but I definitely didn't start work until later than that. But 4? Like, come on. Initially, I was just intrigued by his idea of how to split a day up between focused work and focused recovery. When I was thinking of starting my podcast, adding another obsession to my plate, his plan for life came back to mind, and this time maybe starting work earlier was what I needed to make this podcast thing work. Maybe that was the key. Maybe 4:00 was doable, at least for weeks I had a heavy work load. I knew my phone use was a weakness of mine, though. So I didn't want to just start work at 4 without a proper plan going in. If, realistically, 3 hours of screen time was inevitable, could I use that to my advantage somehow? I asked myself a question that changed everything: Which is better, deciding to 100% commit to mindlessly scrolling on my phone for an exact 3 hour slot of time and then the rest of the day 100% commit to projects while fasting from my phone, OR an entire day only 2% committed to scrolling on my phone, while always 98% committed to projects—the same 3 hours of screen time is spent but, this time, interspersed throughout the day? In Dr. Benjamin Hardy's book, “Personality Isn't Permanent,” he answered my question by saying quote “When you're only 98% committed to something, then you haven't truly decided. As a result, you're required to continue making decisions in every future situation you're in. Weighing, in every instance, whether this particular situation falls into the 2% of exceptions you've allowed yourself. In every situation you're in, you're not actually sure what the outcome will be in terms of your behavior and decision making. This lack of decision leads to identity confusion and a lack of success. Becoming 100% committed to what you want is how you succeed. Making serious and sometimes hard decisions rather than deferring them for bad situations leads to enhanced confidence and progress.” Unquote 5:35 In other words, a life 98% committed leads to what he calls “decision fatigue,” and maybe this was my problem the entire time. I thought about it, and if I'm only 98% committed to work like I had been, the computer of my brain will bog down quickly with decisions. Every piece of laundry folded, could lead to a decision. Now is it ok to find a new YouTube video to watch? This video seems cool. Wait, what's this other one? Every single time I feel the need for a dopamine hit, another decision needs to be made. Does this time fall into the 2% of exceptions? Is this time ok to get on Instagram? By not deciding to 100% commit to phone time or 100% to work time, I'm leaving my brain having to decide literally every minute if this is the time it's ok to watch some reels. It was like my brain was hacked with windows constantly popping up. (Typing) Every time I would start to get into a rhythm of work—“click here to accept your prize!” Hhh… close. (click) Alright, where was I? (typing) “Don't miss out on your prize!”  Grr… close. (click) (typing) “This is your last chance for the prize!” How could I ever get anything done when half my time was spent closing these annoying pop ups? And then…what happens if I decide to accept the “prize.” What happens then? Welcome to the age of the smart phone. By Kobe Bryant 100% committing to focused work for 2 hours, 4 times a day. And then, 4 times a day, 100% committing to relaxation and recovery, mindlessly scrolling if he wanted to, he became one of the best basketball players in history. We both might be spending the same amount of hours on our phones, but the time's he's not on his, he's 100% focused on the job at hand, and that makes all the difference. So I decided to try it. After all, it seemed kind of fun to be able to guilt-free scroll through my phone for 3 hours if I wanted after working hard. But instead of waking at 3 though, I would wake up between 3:30 to 3:45, and hyper-focus on my podcast for 2 hours starting at 4am and then instead of taking a 3 hour break between sessions like Kobe, I would take a 2 hour break because I wasn't doing anything physically demanding. If I did happen to go over 2 hours though because I was in the middle of something with family, that was allowed. But I would stay on my 2 hour work schedule after that. What I realized is, 2 hours of intensely focused work, with no distractions, pushes you juuuust to the edge of frying your brain without actually ever hitting that point. Anything after 2 hours, however, and that's just plain risky. Your brain starts to short circuit. Things get amplified after that. Small problems you face start to feel like a potential nuclear war—threatening to blow up your entire mental state. Why did I even start this dumb podcast in the first place? Nothing is going to work like I want. I'm terrible at this. Why is it so hard for me? Even right now, writing this script, I have to walk away cause my brain is about to fry as I'm hitting 2 hours. Give me a little bit. Hang on. (Stand up, deep breathing) It's amazing what a strategic 2 hour break can do for a brain. It's the same feeling as when you go to sleep on a problem, and then after waking, you somehow have the solution at the forefront of your mind. Your brain figured it out for you by just resting—like a computer updating to the latest version while in sleep mode. But instead of one time, you're getting that phenomenon 4 times a day. 4 updates fixing bugs. That rest time is critical. You feel it. You're using it to your advantage and there's no guilt at all. Work and rest: it's a beautiful symbiotic relationship. Both equally important, both impossible without the other. I call this work schedule the 2:2 Method, and the cool thing I've realized now, after following it for a few weeks, is that instead of wanting to mindlessly scroll every rest time, I find myself often inspired to actually do things in those 2 hours that I had been putting off, that I felt I had no time for. I found myself painting the trim in the downstairs bedroom I've been meaning to finish, I was prioritizing my family more by going with them to the mall. I took my wife Sara out on a date, and even folded a bunch of laundry. That didn't take as much time as I thought. And one of the biggest things I noticed was that I wasn't burning out on my new passion for podcasting, like I was worried would happen. By forcing myself to slow down and rest, I found I could manage my effort better—instead of passionately sprinting with inspiration as my fuel until I quit from physical and mental exhaustion, I was walking freely, and even resting when I needed in order to make the long journey. And that's why I broke up If Then into seasons, to further manage my effort by resting. I wouldn't suggest waking at 3:30AM and only getting 6 hours of sleep as a longterm lifestyle choice. In my experience, that should be done only when necessary, but when implemented, it works. Season 1 has been the story of me getting uncomfortable and learning how to podcast—next week being the final episode. Season 2, date pending, will be its own complete story, just like this one, and the 2:2 Method will be, again, what makes it possible. In following the 2:2 Method, by 6:00PM I've worked extremely focused for 8 hours without feeling overwhelmed with exhaustion because I had also rested strategically for 6 hours as well. By 6 o'clock I can relax completely with my wife Sara, resting in the fact that I have accomplished so much. By 9PM I'm asleep, and I do it all over again the next day. Like Kobe Bryant, by committing to either 100% focused work or 100% rest, I'm finding I'm able to get more done with peace and ease than I could have ever imagined, and I'm curious how much more I can put on my plate and feel this exact same way. Time, in a way, almost feels limitless instead of limiting. So I'll leave you with this: “It's easier to hold to your principles 100% of the time, then it is to hold to them 98% of the time.” — Clayton Christensen Thank you so much for listening to the third episode of the If Then Podcast. If you have feedback you want to give me or if you have anything you want to say, email me at contact@ifthenpodcast.com. And if you would, leave me a 5 star review if you found this podcast valuable. It really helps the podcast to get seen by other people like yourself. We reached #26 for Education on all of Spotify, and I have you to thank for that. We're almost at 200 reviews on Apple Podcasts and 350 on Spotify. And as an extra bonus, for those of you who help me spread the word, I've been giving away 2 free 1 month Audible gift cards every week this May. Last week, Seth and Tabitha won a free credit for an audiobook of their choice + access to their Plus catalog which includes thousands of audiobooks with no credits needed. And if you win this week, don't worry the gift card is available to you even if you already have an Audible account. All you have to do to enter to win is take a screenshot of this podcast and share it on your Instagram while tagging the account @ifthenpodcast in the post or story. If you shared any of the last episodes, you can also share this one too to be entered to win again. And, also, be sure to follow @ifthenpodcast on Instagram to find out if you're the winner this week. If we get 100 shares by the end of the month, each of you will be entered to win a pair of AirPods. We're 3/4 of the way there, VERY close, so keep sharing! Thank you so much for listening, my name is Jordan Taylor, and what if/then will you write today?

Certified Mama's Boy Merch is NOW AVAILABLE! Shop now Become a Certified Fan! Help support the podcast! Vote for “Certified Mama's Boy” in the Podcast Magazine Hot 50 Listen to my other podcast, “Kramer and Jess Uncensored”! Get FREE motivational texts from my Mom! Mama Texts   On Today's Show: Our 500th episode!! Would you use a coupon for charity? ASK MY MOM: Military Lies Pt. 2 Today's Quote: “So many people spend their health gaining wealth, and then have to spend their wealth to regain their health.” – A. J. Reb Materi   Our Amazing Partners: BETTER HELP I want you to start living a happier life today. As a listener, you'll get 10% off your first month by visiting BetterHelp.com/Kramer Join over 1 million people taking charge of their mental health. Again, that's BetterHelp.com/kramer Love You Forever! Learn more about your ad choices. Visit megaphone.fm/adchoices

After beginning her career as a journalist, Cheryl Broom got her start in public relations as a public information officer. Her career led her to higher education, which has been her focus ever since. In this episode, Cheryl describes the types of clients she works with, the challenges they face and what role marketing can play to overcome those challenges. Cheryl also talks about the changes marketing has seen since the beginning of her career, including her work with diversity, equity and inclusion.    3:12 – Cheryl explains how her career started as a journalist before transitioning to public relations in higher education 7:25 – Cheryl talks about the types of clients she works with at Graduate Communications, focusing on community colleges. 10:48 – Cheryl describes the decrease in enrollment right now and the role marketing plays in bringing students back. 14:19 – Cheryl shares what has and has not changed in marketing over the past 20 years. 20:32 – Cheryl explains her efforts to include diversity, equity and inclusion in the work she does for her clients. 26:19 – Cheryl shares why she focuses on marketing for higher education. 30:40 – Cheryl talks about the biggest challenges her clients face.   31:54 – Cheryl provides some resources she enjoys.   Quote “So many amazing things you can do that people don't even know are possibilities, but nobody's been talking about them and now it's this mad rush. Oh my gosh, enrollment's down. Classes start in six weeks. Can marketing do something? In a lot of cases, it's too late. Marketing needs to be ongoing. You need to constantly tell your story, right? Just like in PR, you've got to always be telling your story.” – Cheryl Broom, CEO at Graduate Communications   Links: 2Bobs Podcast: https://2bobs.com/ AMI Podcasts: https://podcasts.apple.com/us/podcast/ami-podcasts/id1468955744 Onward Nation: https://predictiveroi.com/onward-nation-podcast/   Activate the PR Maven® Flash Briefing on your Alexa Device.  Join the PR Maven® Facebook group.    About the guest:     Cheryl Broom is a national community college leader with a passion for student success and a deep commitment to serving her clients with integrity and passion. For 20 years, Cheryl has worked for and served community colleges across the nation on projects ranging from bond passages to complex marketing campaigns. A former television news reporter, Cheryl brings her knack for storytelling to everyday projects as well as to her presentations. An accomplished speaker, Cheryl has spoken for Google at their Menlo Park headquarters, has keynoted higher education conferences across the nation and today is a regular Zoom presenter and moderator. You'll also catch her teaching Communications 101 (the dreaded public speaking classes) at community colleges across San Diego. Cheryl Broom made her move into public relations and marketing when she became the first public information officer for a Northern California sheriff's office. After earning a master's degree in communication studies from California State University, Chico, Cheryl served for 11 years as director of public and government relations, marketing and communications at MiraCosta College. While at MiraCosta, Cheryl led a major rebrand effort, revitalized marketing efforts to sustain year-after-year enrollment growth, secured the 2016 passage of a $455 million facilities bond and spearheaded state legislation, helping her win 14 Paragons as well as nearly 100 National Council for Marketing and Public Relations Medallion and Community Colleges Public Relations Organization awards. As the CEO and founder of Graduate Communications, Cheryl provides the vision, action and commitment to client work that makes Graduate Communications top in its class for higher education communications, marketing and research. In her free time, you'll find her lifting weights, spending time with her family and golfing.   Looking to connect:           Email: cheryl@graduatecommunications.com LinkedIn: https://www.linkedin.com/in/cherylbroom/ Website: www.graduatecommunications.com Podcast: https://graduatecommunications.com/podcasts/

A daily quote to inspire the mind, gratitude to warm the soul, and guided breathing to energize the body. Quote: “So much of what we call management consists of making it difficult for people to work.” - Peter Drucker Gratitude: Love. It's completely magical and amazing, isn't it? Guided Breathing: Equal Breathing. Visit TheDailyRefresh.com to share your unique piece of gratitude which will be featured on an upcoming episode, and make sure to watch the tutorial of how to make The Daily Refresh part of your Alexa Flash Briefings! Call to action: If you're interested in launching your very own Podcast, visit FreePodcastCourse.com/ and this completely free training will teach you EVERYTHING you need to know! So visit FreePodcastCourse.com.

Elizabeth Pampalone is an International Speaker, Successful Entrepreneur, and Expert Marketer with over 20 years of experience. Her innovative approach helps overwhelmed business owners and burnt out nonprofit directors to achieve success and freedom through the power of Absolute Marketing™. Quote: "So often in life things that you regard as an impediment turn out to be great good fortune." ~ Ruth Bader Ginsburg Connect with Elizabeth: Social Media @elizpampalone Website: getabsolutemarketing.com Book: Six Months of Social Media   Show hashtag: #TrinaTalk LinkedIn: https://www.linkedin.com/in/trina-l-martin Facebook: https://www.facebook.com/TrinaTalk Twitter: @TrinaLMartin

A daily quote to inspire the mind, gratitude to warm the soul, and guided breathing to energize the body. Quote: “So much of what we call management consists of making it difficult for people to work.” - Peter Drucker Gratitude: Love. It's completely magical and amazing, isn't it? Guided Breathing: Equal Breathing. Visit TheDailyRefresh.com to share your unique piece of gratitude which will be featured on an upcoming episode, and make sure to watch the tutorial of how to make The Daily Refresh part of your Alexa Flash Briefings! Call to action: If there's something unique YOU are grateful for, let me know and I'll share it on an upcoming episode. Simply visit TheDailyRefresh.com and click the word 'Gratitude e' in the Nav bar!

Shep Hyken interviews Antony Brydon. They discuss the role of automation in customer service, and how companies can best use it to improve their customers’ experience. Top Takeaways: When companies switch to AI and other new automation technologies, more often than not it is the customers who suffer. Companies must make this switch without sacrificing the customer experience. AI has the capacity to transform practically every job within the knowledge sector, especially customer service jobs. The key is making it work. The shortcomings of AI include understanding customer intent and using creativity to solve problems. These are areas where people excel. Integrating the human touch into automated systems will allow the AI experience to improve dramatically. Rather than AI supporting humans, humans must support and train AI so it gets better. Connecting automation to a network of human subject matter experts is a good way to start. Technology is changing incredibly fast, so adaptability is key. Humans are good at adapting to new situations and can therefore help automated systems adapt to best serve the customer. The future is conversational, meaning customers are choosing to connect with companies through more casual conversational channels like texting and instant messaging. AI needs to adapt to this. Poor automated systems end up costing far more than efficient ones. The more a company invests in automation and AI, the better the experience will be all around. Don’t associate automation with a poor customer experience. Contrary to popular belief, it is very possible to switch to AI and automated processes that improve the customer experience at the same time. Quote: “So much of a good experience comes down to the investment in that experience.” - Antony Brydon Learn more about your ad choices. Visit megaphone.fm/adchoices

QUOTE“So once [the fall] happened, we go to Genesis 3, and all of a sudden the ground that was the source of humanity’s life as a gift from God—‘cursed is the ground because of you.’ So all of a sudden, we’ve lost the seventh-day ideal and not attained it.”KEY TAKEAWAYSAfter the fall, there was a change in the fundamental nature of humanity’s work. Before the fall, it was enjoyable by default. After the fall, work becomes a task done for survival.God calls Abraham in Genesis 12 with a seven line poem. This is a symbolic use of the number seven and meant to tie in with the Genesis creation narrative.In Genesis 2:15 a keyword is introduced to the story. That word is nuakh, “rested him” (וינחהו / nuakh) and it is meant to portray an act of full abiding residence. Humanity was meant to be fully present and abide in the garden that God created.SHOW NOTESWelcome to episode three in our series on the theme of the seventh-day rest in the Bible.In part 1 (0-21:45), Tim comments on Genesis 2:15.Genesis 2:15Then the Lord God took the human and ‘rested him’ (וינחהו / nuakh) into the garden of Eden to work it and keep it.God “rests” the human in the garden so that he can “work” it. Tim notes that this is the first appearance of the Hebrew word nuakh in the Bible. This becomes an important word in the theme of seventh-day rest. Tim says that this word can be understood as “to dwell,” or “to abide and rest in.” Humanity is to be fully present in the garden (Heb. nuakh = “to take up residence”).Tim also says that this abiding rest is conditional. Will humans obey God and not take of the tree of the knowledge of good and bad? Answer: no. So what happens? Humanity rebels and is exiled from the heaven and earth Eden mountain, sent to “work/labor” the ground.Genesis 3:17-19Cursed is the ground because of you;through painful toil you will eat food from itall the days of your life.It will produce thorns and thistles for you,and you will eat the plants of the field.By the sweat of your browyou will eat your fooduntil you return to the ground,since from it you were taken;for dust you areand to dust you will return.Tim says that this is a change in the nature of our work. The work is no longer enjoyable by default; instead, work becomes a task done for survival.In part 2 (21:45-33:20), Jon asks how this idea fits with God’s call for humanity to tend and maintain the garden. Wouldn’t ruling and subduing creation take work?Tim responds by talking about two different types of work. Humanity was created to work, but the original work they were destined for was fundamentally different from the post-fall, post-eden work. Tim quotes from Abraham Joshua Heschel, a famous 20th century Jewish rabbi and his book The Sabbath.“We are all infatuated with the splendor of space and the grandeur of the things of space. Thing is a category that lays heavy on our mind, tyrannizing all our thoughts. In our daily lives we attend primarily to that which are senses are spelling out for us. Reality to us is thinghood, consisting of substances that occupy space. Even God is perceived by most of us as a thing. The result of our thinginess is a blindness to all realities that fail to identify itself as a thing. This is obvious in our understanding of time, which being thingless and unsubstantial appears to us as having no reality. Indeed we know what to do with space but do not know what to do with time, except to make it subservient to space. Most of us seem to labor for the sake of things of space. As a result we suffer from a deeply rooted dread of time and stand aghast when compelled to look into its face. Time to us is sarcasm. A slick treacherous monster with a jaw like a furnace incinerating every moment of our lives. Shrinking therefore from facing time, we escape for shelter to things of space.” (Abraham Joshua Heschel, The Sabbath, prologue)In part 3 (33:20-40:45), Tim focuses on Psalm 90.Lord, you have been our dwelling placein all generations.Before the mountains were brought forth,or ever you had formed the earth and the world,from everlasting to everlasting you are God.You return man to dustand say, “Return, O children of man!”For a thousand years in your sightare but as yesterday when it is past,or as a watch in the night.You sweep them away as with a flood; they are like a dream,like grass that is renewed in the morning:in the morning it flourishes and is renewed;in the evening it fades and withers.For we are brought to an end by your anger;by your wrath we are dismayed.You have set our iniquities before you,our secret sins in the light of your presence.For all our days pass away under your wrath;we bring our years to an end like a sigh.The years of our life are seventy,or even by reason of strength eighty;yet their span is but toil and trouble;they are soon gone, and we fly away.Who considers the power of your anger,and your wrath according to the fear of you?So teach us to number our daysthat we may get a heart of wisdom.Return, O Lord! How long?Have pity on your servants!Satisfy us in the morning with your steadfast love,that we may rejoice and be glad all our days.Make us glad for as many days as you have afflicted us,and for as many years as we have seen evil.Let your work be shown to your servants,and your glorious power to their children.Let the favor of the Lord our God be upon us,and establish the work of our hands upon us;yes, establish the work of our hands!Tim notes that in verse 14, the English word “satisfy” is the Hebrew word for seven. So the writer is asking God for a completeness that only he can give.In part 4 (40:45-49:30), Tim looks at the calling of Abraham in Genesis 12. Tim says that this is a seven-lined poem, and there are five promises of blessing which match the five curses earlier in Genesis 3-11. Jon notes that the conversation is actually looking at new creation through the lens of the sabbath and seventh-day rest.In part 5 (49:30-55:45), Tim dives into a story about Abraham in Genesis 21.Genesis 21:22-34Now it came about at that time that Abimelech and Phicol, the commander of his army, spoke to Abraham, saying, “God is with you in all that you do; now therefore, swear to me here by God that you will not deal falsely with me or with my offspring or with my posterity, but according to the kindness that I have shown to you, you shall show to me and to the land in which you have sojourned.” Abraham said, “I swear it.”But Abraham complained to Abimelech because of the well of water which the servants of Abimelech had seized. And Abimelech said, “I do not know who has done this thing; you did not tell me, nor did I hear of it until today.” Abraham took sheep and oxen and gave them to Abimelech, and the two of them made a covenant. Then Abraham set seven ewe lambs of the flock by themselves. Abimelech said to Abraham, “What do these seven ewe lambs mean, which you have set by themselves?” He said, “You shall take these seven ewe lambs from my hand so that it may be a witness to me, that I dug this well.” Therefore he called that place Beersheba, because there the two of them took an oath. So they made a covenant at Beersheba; and Abimelech and Phicol, the commander of his army, arose and returned to the land of the Philistines. Abraham planted a tamarisk tree at Beersheba, and there he called on the name of the Lord, the Everlasting God. And Abraham sojourned in the land of the Philistines for many days.Tim notes that this story is symbolic on many levels. Tim notes that the Hebrew word sheba can be translated as both “seven” and “oath.” So the story represents Abraham making a “seven” oath with Abimelech, who symbolically represents the nations. This oath results in peace and abundance for all people involved. Tim and Jon both agree that once you start to look for it, the themes of seven, completeness, and seventh-day rest are all over the Bible.In part 6 (44:45-end), Tim and Jon recap the episode and preview the next part of the story, which is Israel’s enslavement in Egypt and the Exodus story.Show Music:Defender Instrumental by TentsOcean by KVBlue VHS by Lofi Type BeatLevitating by InventionMind Your Time by Me.SoThe Truth About Flight, Love and BB Guns by ForeknownShow Produced by:Dan GummelShow Resources:Abraham Joshua Heschel, The SabbathPowered and distributed by Simplecast.

A daily quote to inspire the mind, gratitude to warm the soul, and guided breathing to energize the body. Quote: “So much of what we call management consists of making it difficult for people to work.” - Peter Drucker Gratitude: Love. It's completely magical and amazing, isn't it? Guided Breathing: Equal Breathing. Visit TheDailyRefresh.com to share your unique piece of gratitude which will be featured on an upcoming episode, and make sure to watch the tutorial of how to make The Daily Refresh part of your Alexa Flash Briefings! Call to action: If you're interested in launching your very own Podcast, visit FreePodcastCourse.com/ and this completely free training will teach you EVERYTHING you need to know! So visit FreePodcastCourse.com.

In today's episode, Gina answers a listener question relating to meditation and experiencing distraction and interruption during this generally quiet, peaceful time. Gina responds and allays any concerns Joanna or other listeners may have about these issues with meditation and makes a few suggestions for avoiding common causes of interruption and distraction. Grab an awesome audio book for FREE, like The Power Of Now  by Eckhart Tolle www.anxietycoachespodcast.com/audibletrial  To learn more go to: http://www.theanxietycoachespodcast.com Join our Group Coaching Full or Mini Membership Program  Learn more about our One-on-One Coaching What is anxiety? Quote: So what is a good meditator? The one who meditates. – Allan Lokos

In today's episode, Gina answers a listener question relating to meditation and experiencing distraction and interruption during this generally quiet, peaceful time.  Gina responds and allays any concerns Joanna or other listeners may have about these issues with meditation and makes a few suggestions for avoiding common causes of interruption and distraction. Grab an awesome audio book for FREE, like The Power Of Now  by Eckhart Tolle  www.anxietycoachespodcast.com/audibletrial  To learn more go to: http://www.theanxietycoachespodcast.com Join our Group Coaching Full or Mini Membership Program  Learn more about our One-on-One Coaching What is anxiety? Quote: So what is a good meditator? The one who meditates. – Allan Lokos

In this episode of Drop and Give Me 20, Lindsey interviews Megan Hall, a podcaster and a military spouse entrepreneur. Megan has a wonderful community tailored to helping woman called Inspired Women Community. Megan talks about her journey as a military spouse to becoming a successful entrepreneur and helping women through life coaching. Important topics they discuss: [01:30] Megan’s backstory [03:08] About Life Coaching [04:23] How to connect with a life coach [05:03] What makes Megan stand out [06:43] Megan’s journey as a military spouse and as an entrepreneur [09:22] Coaching clients [10:40] Megan’s advice to other military spouse entrepreneurs [11:55] Running a business at home [15:36] Two years from now, where will Megan Hall be [16:06] Building a team   Quote: "So with military spouse and being an entrepreneur, it was about finding my people - finding the people I can connect with, I can resonate with and those who are going to support me, but also maybe I can support them as well." - Megan Hall Social: Inspired Women Community Inspired Women Podcast Website Inspired Women Podcast Facebook  Inspired Women Podcast's Instagram Megan Hall's Website Megan's Facebook Profile Megan's Instagram Megan's Twitter Megan's Linkedin

Links CONTACT:  podcast@worldorganicnews.com Could Ireland Use Hemp As Biomass? – Dublin Hemp Museum – Medium — Cannabis News World http://wp.me/p5Cqpo-fBi California to list herbicide as cancer-causing; Monsanto vows fight | Reuters — GLOBAL MEDIA  SENTRY http://wp.me/p5Cqpo-fCw **** This is the World Organic News for the week ending 3rd of July 2017. Jon Moore reporting! We begin this week with piece on the revival of an old plant: Hemp. Not the wacky tobaccy type but the “Grow Hemp for Victory” type from World War Two. A little background. Hemp has been grown for millennia as a fibre. It makes good, hard wearing cloth, Henry Ford used it to build a prototype vehicle, that is as the panels for said prototype vehicle and the navies of the world used it to create lines and ropes. A further aside, any rope under one inch in diameter is called a line or sheet and any line or sheet greater than one inch in diameter is called a rope. Hence the “Grow Hemp for Victory” push by the US government as they built huge numbers of naval vessels needing said, lines, sheets and ropes, the same government which napalmed the more mind altering cultivars of hemp in the second half of the twentieth century. Anyway, DuPont invented nylon, nylon could replace hemp ropes on battleships and by coincidence all varieties and cultivars of hemp were banned not that long afterwards. Purely coincidental, nothing to see here. Hemp has really deep root, is great for stabilising loose soils, produces much more that timber per acre and can be used as part of a crop rotation to clean soils and stabilise them. Now to the post entitled: Could Ireland Use Hemp As Biomass? From the blog Cannabis News World. GlaxoSmithKline, the well known pharmaceutical company is commissioning a biomass generator in Co Waterford. It plans to use pelletised wood chips to fire the plant. Idea being these wood chips are carbon neutral as the trees are regrowing as the wood is being combusted and the CO2 is recycled back into timber. The blog article asks: Quote: So could hemp be used instead of, or in tandem with, other fuels? Hemp is much quicker to grow than trees and other crops used in biomass. Farmers also might be more inclined to partake in such projects due to the shorter term commitments as opposed to growing trees. Growing hemp is better for the land that the use of forests. Hemp has multiple uses and any material not used for biomass can be used for other practical purposes. End Quote. Given the collapse of the US mandated war on hemp if not on all drugs, does this not make sense? I would suggest it does. Not all the hemp need be combusted, much of it would make useful other products as does the timber not used to create pellets. The problem with using wood is the demand for the pellets. In much the same way good, useable timber here in Australia has been chipped to supply the Japanese woodchip market, it seems not unreasonable to expect similar behaviours to meet contractual obligations for wood pellets to feed the biomass plant. Hemp usage would allow these trees to stay in the environment where they do much good while substituting the hemp would bring economic return to farmers on an annual basis rather than say a 15 year cycle of tree growth. The irish agriculture and food development authority even conducted trials between 2008 and 2012 to assess the potential of hemp as a fuel. It appears to not only out produce wood but also benefit cereal crops grown on the same land after the hemp is harvested. This is the sort of stop gap measure needed to move from fossil fuel to renewable energies. Burning anything will have unintended effects. The smoke, the air pollution etc. We have, though, developed technologies to mitigate these and this form of energy production is of a more renewable essence than burning coal or natural gas. When we consider organic hemp, the benefits become even greater. The massive root systems of hemp would, with each harvest be adding carbon to the soil, feeding my much beloved soil biota and allow forestry to be more nuanced, mixed and permanent. Hemp is also so old an agricultural product that cultivars for different climatic zones already exist even allowing for the lack of selection and plant breeding as a result of the war on drugs/non tariff support for DuPont and other plastics manufacturers. Hemp is, naturally, biodegradable, pun intended and so would not contribute the growing piles of plastic waste on both land and sea. All in all, I see the use of hemp as a win/win for farmers, energy producers and the environment. A second post this week also points to a win for the environment and its health. The blog GLOBAL MEDIA  SENTRY reports: California to list herbicide as cancer-causing; Monsanto vows fight. That herbicide is, of course, the ubiquitous glyphosate, better known to many as Roundup. Quote: Glyphosate, an herbicide and the active ingredient in Monsanto Co's popular Roundup weed killer, will be added to California's list of chemicals known to cause cancer effective July 7, the state's Office of Environmental Health Hazard Assessment (OEHHA) said on Monday. Monsanto vowed to continue its legal fight against the designation, required under a state law known as Proposition 65, and called the decision "unwarranted on the basis of science and the law." The listing is the latest legal setback for the seeds and chemicals company, which has faced increasing litigation over glyphosate since the World Health Organization's International Agency for Research on Cancer said that it is "probably carcinogenic" in a controversial ruling in 2015. End Quote This looks not dissimilar to the anti tobacco fight from last century. It would seem the only way to end the use of this particular product and the others produced by the agricultural poisons industry will be through legal action. This needs to be done in conjunction with education programs. There is a charming, if deadly, naivety regarding these chemicals. It seems as if they must be safe because why would the government allow a company to sell dangerous products? Especially in a democracy. Profit, unfortunately has its own drivers and quarterly profit statement will quite often trump long term damage to people, the environment and alternative methods. See above, hemp vs Dupont, for another example of corporate market manipulation benefits. We need to support these counter measures wherever they appear. The listing by California’s  Office of Environmental Health Hazard Assessment is a small step in the right direction. We live in a time of great flux, many things thought impossible are now coming to pass. We can but apply ourselves in the hope the changes coming and already started are the benefit of all the biome, not just for the benefit of shareholders. I recall a cartoon on Facebook where a father is sitting in a post apocalyptic scene around a campfire and telling his children: Yes, we destroyed the environment but for one glorious moment we provided exquisite shareholder value. Let’s not take the world in that direction! And on that happy note we will end this week’s episode. If you’ve liked what you heard, please tell everyone you know any way you can! I’d also really appreciate a review on iTunes. This may or may not help others to find us but it gives this podcaster an enormous thrill! Thanks in advance! Any suggestions, feedback or criticisms of the podcast or blog are most welcome. email me at podcast@worldorganicnews.com. Thank you for listening and I'll be back in a week. **** Links CONTACT:  podcast@worldorganicnews.com Could Ireland Use Hemp As Biomass? – Dublin Hemp Museum – Medium — Cannabis News World http://wp.me/p5Cqpo-fBi California to list herbicide as cancer-causing; Monsanto vows fight | Reuters — GLOBAL MEDIA  SENTRY http://wp.me/p5Cqpo-fCw

Day 3. Quote: "So go ahead. Fall down. The world looks different from the ground." Oprah Winfrey

Day 3. Quote: "So go ahead. Fall down. The world looks different from the ground." Oprah Winfrey