Podcast appearances and mentions of lucy lucraft

If you enjoyed this episode please leave a 5* rating and review! In this episode, I'm absolutely thrilled to chat with Sarah Holmes, the brilliant owner of two physical shops in Scotland, Pencil Me In and Seasgair. Sarah has done an incredible job of not only marketing her shops to become must-visit destinations but also cultivating a strong personal brand alongside them. We delve into her journey from a childhood dream of being a shopkeeper to running multiple successful retail businesses, her strategies for online and offline growth, the importance of community, and how she's navigated the ups and downs of retail. If you're interested in what it truly takes to build a brand around physical products and create a loyal customer base, this episode is packed with insights! Key Takeaways: Authenticity Builds Loyalty: Showing up as your genuine self, sharing your opinions, and letting customers get to know the person behind the brand is crucial for building a strong, loyal community. Identify & Fill Market Gaps: Sarah's success with her second shop, C Scare, and her custom pencil business stemmed from spotting a need and strategically filling it, rather than just following passion alone. The Power of In-Person Networking: Especially in smaller towns or more rural areas, joining local business groups and actively networking can be invaluable for building support, gaining customers, and fostering word-of-mouth referrals. Consistency is Key in Retail: Maintaining regular opening hours and consistently stocking products that your customers are looking for are fundamental to building trust and keeping people coming back. Coupled with this is the need for relentless marketing. Flexibility Can Fuel Growth: For Sarah's custom pencil business, offering low minimum orders and a high level of customer service for wholesale clients has been a significant factor in its growth.   Episode Highlights: 01:10: Sarah talks about her lifelong dream of being a shopkeeper, a passion that started with a childhood post office set! 08:30: The origin story of Pencil Me In's famous personalised pencils – from outsourcing to buying a foiling machine just two weeks after opening in Elgin and teaching herself the craft. 18:45: Sarah shares how she started using Instagram Stories to connect on a more personal level and how a mini-crowdfunder, promoted only on Stories, helped her buy essential equipment and revealed the strength of her online community. 27:40: Sarah's advice for struggling retail shops: focus on consistency in opening hours and stock, understand your customer journey, and commit to constant marketing. 42:30: Sarah discusses the significant impact that joining a local women's networking group (Moray Business Women) had on her business, especially when starting out in a new area.   About the Guest: Sarah Holmes Sarah Holmes is the owner of two physical shops in Elgin, Scotland & she also runs a successful custom-printed pencil business, supplying individuals and major clients like the House of Commons.   Websites: Pencil Me In: pencilmein.co.uk Seasgair Store: https://seasgair.store Custom Printed Pencils: customprintedpencils.co.uk   Instagram: @pencileminshop @seasgair.store   Mentioned in the episode: Wix (website builder) The Stationery Show London Atomicøn Conference Moray Business Women   I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft (http://lucylucraft.co.uk )

In this episode, I talk with Paris Abbas, a theosophist and yoga teacher who's work has had a big impact on me over the past couple of years. Paris shares her insights on the current global landscape, particularly concerning Palestine, and the often-disappointing silence from within the wellness and spiritual communities. She discusses her personal journey of finding her voice, navigating online negativity, and the importance of spiritual practices in grounding activism. We delve into the performative nature of some Western spiritual circles, the collective "soul test" we are facing, and the necessity of reclaiming our full emotional spectrum. Paris offers a powerful reframing of motherhood as an archetypal force for change and encourages us to reimagine a future rooted in collective care, awareness, and the dismantling of oppressive systems.Key Takeaways:The current global crises, particularly the situation in Palestine, serve as a significant "soul test" for humanity, urging us to move beyond superficial spirituality and engage with difficult truths.True spiritual practice should anchor us in taking action and speaking out against injustice, rather than being a means to bypass suffering or focus solely on personal happiness.Authentic communication, rooted in soul-level truth, is a powerful tool for connection and change, even in the face of online negativity and censorship.There is a collective need to move from a "maiden phase" of development, characterized by passivity, to a "mother" archetype, embodying fierce protection, compassion, and responsibility for all.Reimagining a positive future involves cultivating awareness, challenging the scarcity mindset, fostering community care, and recognising that we have the collective power to create a world where everyone has dignity and basic human rights.Episode Highlights:00:03:16: Paris reflects on the impact of her earlier conversation on "Beyond Colonial Spirituality" and how she has "toughened up" over the past year.00:14:00: A critique of how spirituality in the West can often be about cherry-picking practices for personal happiness, bypassing the world's suffering.00:19:00: Paris explains her powerful concept of this era being a "soul test" for humanity.00:30:00: Discussion on the silence within wellness spaces and the idea that "one day when it's safe, everyone will have always been against this."00:47:00: Paris introduces the idea of the collective silence, especially from women and mothers, as being indicative of a "maiden phase" of development.About the Guest:Paris (Pyarvin) Abbas has been a yoga-teacher/ practitioner for over 20 years and a lifelong Theosophist. She was born and raised in Siberia, Russia, where she went to medical school to become a psychiatrist. She is a child of the world, eternal student of the Ancient Wisdom, devotee of the Great Mother and a mom of two amazing boys.She continues to learn and teach yoga, practices spiritual healing in Therapeutic Touch modality and learns how to grow lush gardens in the rough climate of South Texas.Instagram: @‌ParisAbbas108Fundraiser for a family in Gaza: Check the link in Paris's Instagram bio.Episode links:Leah Kim's podcast Voices on the Side: Episode "Beyond Colonial Spirituality"Re

Welcome to another episode of Building Your Brand! Today, I'm thrilled to be chatting with the incredible Kira Matthews. Kira is a mindset and confidence coach who truly embodies the power of self-belief. She specialises in helping creators, founders, and freelancers unlock their most confident selves to achieve those big, bucket-list dreams. In this conversation, we dive into Kira's journey into coaching, the many lessons she's picked up along the way, and her invaluable insights on overcoming self-doubt and imposter syndrome. If you've ever found yourself hesitating or watching from the sidelines while others chase opportunities you dream of, this episode is packed with inspiration for you.   Key Takeaways: Confidence is an Inside Job: True confidence isn't about ticking off external achievements or meeting societal expectations. It's an emotion generated internally by our thoughts. We need to shift from chasing external validation to cultivating confident thoughts. Uncover Your Inner Dialogue: To build confidence, you first need to understand the thoughts currently running the show. Kira suggests a powerful exercise: take 10 minutes to write down all your thoughts about a specific topic (like your business or your appearance) to reveal the often subconscious and sometimes critical narratives at play. Reframe Rejection: Rejection is an inevitable part of putting yourself out there, especially in business. Instead of viewing it as a personal failure, see it as valuable feedback and an opportunity to learn and refine your approach. Often, a 'no' provides crucial information that can lead to a 'yes' down the line. The Power of Connection: Your ability to communicate and build relationships is paramount. Many goals involve other people, and knowing how to bring them on board with your vision is more critical than waiting for your website or skills to be 'perfect'. Embrace Imperfect Action for Faster Growth: Waiting for perfection can lead to stagnation. Taking action, even if it's imperfect and involves making mistakes, is the quickest way to learn, adapt, and ultimately achieve your goals. It's about failing fast and learning faster.   Episode Highlights: 02:41: Kira shares how her early days in fashion styling, dealing with logistics like lost customs packages and coordinating with major brands, unexpectedly taught her invaluable communication and hustle skills. 08:51: Kira explains that confidence is an emotion we generate internally through our thoughts, challenging the common belief that it comes from external achievements or validation. 10:38: Kira offers a practical 10-minute journaling exercise to uncover the true thoughts and beliefs that might be holding you back from feeling confident. 19:05: Drawing from her experience in sales, Kira discusses how she learned to anticipate and even welcome rejection as a necessary part of the process that helps shape the final successful outcome. 35:30: Kira talks about recovering from rejection by focusing on separating the actual facts from the (often negative) stories we tell ourselves, and the importance of understanding why a 'no' was given.   About the Guest: Kira Matthews is a mindset and confidence coach. Instagram: @KiraTheBold Website: kiramatthews.com Programme: Pitch School (enrolling for September 2025) Podcast: No Room For Doubt   Mentioned in the episode: Hannah Isted (Friend of the podcast and Pitch School alumna) Chris Do (Host of The Futur Podcast, which I was a guest on)   I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft (http://lucylucraft.co.uk) If you enjoyed this episode please leave a 5* rating and review!

If you enjoyed this episode please leave a 5 rating and review*In this episode, I have the honour of speaking with Asma Shuweikh, a columnist, activist, public speaker, and proud British Muslim woman living in Birmingham, UK.Asma shares her powerful story, from the viral video of her intervening in a racist incident on the London tube, to her experiences growing up in Britain, facing discrimination, and her involvement in a documentary about the lives of Muslim women in the UK. We delve into misconceptions about Islam and wearing the hijab, the importance of integration and understanding between different communities, and Asma's journey of turning personal trauma into a driving force for advocacy and strength.This is a deeply moving conversation about resilience, identity, and the enduring hope for a more accepting society.My Hijab, My Choice directed by Samir Mehanovic is available on Al Jazeera English.⁠Key Takeaways:The act of intervening in injustice, as Asma did on the tube, stems from a deep-seated belief in standing up against wrongdoing, a principle she feels is part of her faith and personal experience with discrimination.Many misconceptions exist about Muslim women, particularly regarding the hijab, which Asma emphasises is a personal choice and a source of strength and identity, contrary to the narrative of oppression.Integration and taking the time to understand people from different backgrounds are crucial for breaking down barriers, challenging prejudices, and fostering a more cohesive society.Personal experiences of discrimination and trauma, while deeply challenging, can be channelled into resilience and a commitment to advocating for others and creating positive change.Despite ongoing challenges and feelings of not always belonging, there is a growing sense of empowerment and increased dialogue, offering hope for greater understanding and solidarity in the future.Episode highlights:01:25: Asma recounts the 2019 tube incident that went viral and the subsequent media attention.06:13: Discussing the stereotype of Muslim women as weak and Asma's determination to be seen as strong.17:39: Asma shares a childhood memory of her mother experiencing racial abuse and the lasting impact of feeling like an outsider.35:06: Asma offers advice on how to intervene safely and effectively if witnessing harassment.59:05: Asma's vision for a society built on acceptance and understanding.About the Guest:Asma Shuweikh is a columnist, activist, and public speaker. While specific links were not mentioned in this episode, you can look for her work and contributions online, including her appearance in the documentary ⁠My Hijab, My Choice directed by Samir Mehanovic is available on Al Jazeera English.⁠Connect with Megan:Instagram: @‌HigherLove_withMeganWebsite: ⁠http://www.higher-love.com⁠This episode was written and recorded by me and produced by Lucy Lucraft (⁠http://lucylucraft.co.uk⁠ )

Ever felt like PR is a mysterious world reserved for big brands with even bigger budgets? In this episode, I'm thrilled to chat with Pippa Goulden, founder of The PR Set, who is on a mission to make PR accessible and achievable for small business owners like us. Pippa shares her wealth of experience, breaking down exactly what PR is (and isn't!), and offers practical, actionable advice on how we can start leveraging its power to build our brands and reach our ideal audiences. Get ready to take notes, because this episode is packed with insights you'll want to implement straight away!   Key Takeaways PR is more than just press: While media coverage is a part of PR, it's fundamentally about getting other people to talk about your business. This could be through podcast interviews, collaborations, speaking opportunities, or even networking. Start with your network and what feels comfortable: You don't need to aim for major national press from day one. Begin by exploring opportunities within your existing network and with activities that align with your comfort zone. Consistency and momentum are key: PR is often a slow burn; it's about building momentum over time. Don't get discouraged if you don't see huge results immediately; keep putting one foot in front of the other. Storytelling is powerful, but not the only way: Sharing your founder story or other compelling narratives can be very effective in PR, but it's not a prerequisite. Focus on your expertise and what value you can offer to the end reader or listener. Pitching effectively means being concise, relevant, and confident: When reaching out for PR opportunities, keep your pitch short, tailor it to the specific person or publication, and clearly articulate the value you bring to their audience.   Episode Highlights 02:41: How PR sits within the broader marketing landscape 04:00: Beyond just press coverage 11:00: The role of storytelling in PR 20:00: The importance of persistence and not expecting overnight success with PR. 24:00: Top tips for crafting a compelling and effective pitch.   About the Guest Pippa Goulden is the founder of The PR Set, an organisation dedicated to helping small business owners understand and utilise PR effectively. With a background working with big brands and agencies, Pippa realised her passion lay in empowering entrepreneurs with interesting stories and innovative ideas. Website: theprset.com Instagram: https://www.instagram.com/pippa_the.pr.set/ Membership: DIY PR Membership LinkedIn: Pippa Goulden   I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and1 produced by Lucy Lucraft (http://lucylucraft.co.uk) If you enjoyed this episode please leave a 5* rating and review!

In this episode, I am joined by Yasmeen Jabri, founder of Amfi Botanicals. Yasmeen shares her deeply personal journey, from navigating an identity crisis rooted in her Palestinian-Syrian heritage and upbringing in Lebanon, to her experiences with activism during the Lebanese revolution. She discusses the intergenerational impact of the Nakba on her family, her path to creating a wellness brand that bridges science and holistic practices, and her powerful perspective on why true wellness must be collective, especially in the face of global and personal traumas. Our conversation explores the complexities of identity, the inherent nature of activism for those from impacted regions, the challenges of witnessing suffering from afar, and the vital importance of community and aligning one's work with deeply held values.Key Takeaways: My existence and the existence of many from regions of conflict is inherently political; activism is often a born-into reality rather than a choice.Living in the diaspora can lead to a profound identity crisis, but also to a powerful journey of reconnecting with one's heritage and roots.Community and collective action are essential, especially in times of crisis, offering profound humanity and resilience.Western wellness culture often promotes hyper-individualism, which can feel detached and exclusive; a more authentic wellness is collective, encompassing community care and social justice.It is crucial to align business practices with personal values, integrating social impact and ensuring your work contributes positively to the collective.Episode Highlights: 02:00: Yasmeen introduces herself, sharing her Palestinian-Syrian background, growing up in Lebanon, and the feeling of an ongoing identity crisis.08:00: Yasmeen discusses the initial shame tied to her roots while attending an American school and the subsequent journey of reconnecting with and feeling proud of her Palestinian heritage.12:00: Yasmeen explains how activism became an integral part of her life in Lebanon, particularly during the revolution, describing it as a role she and others were almost born into.26:00: Yasmeen speaks about the immense difficulty of witnessing the ongoing genocide in Palestine, the dehumanising responses from some, and the struggle to cope with the apathy of others.38:00: Yasmeen critiques the individualistic nature of Western wellness, advocating for a collective approach, and details how she is embedding social impact initiatives into her wellness brand, Amfi Botanicals.About the guestYasmeen is the founder of Amphi Botanicals, a wellness brand rooted in the belief that wellness is collective. Drawing on her background in Nutrition (BSc) and a master's in Entrepreneurship from UCL, she created Amphi to offer functional blends that support everyday wellbeing through nature and science. Raised in Lebanon by a Palestinian mother and Syrian father, Yasmeen carries a deep appreciation for community and collective healing, values that shape both her business and her everyday life. Amphi began in Beirut and now operates from Brighton, UK.Episode Links: Amfi Botanicals Instagram: @‌AmfiBotanicalsYasmeen's Personal Instagram: @‌n0t.yasmeenAmfi BotanicalsYasmeen's Nakba Day Run Fundraiser for Medical Aid for Palestine: Yasmeen is running 107km to raise funds. (Link available via @‌AmfiBotanicals on Instagram)Cafe PalestinaMedical Aid for PalestineRevolt BrightonEmpowering Voices PanelInstagram: ⁠@‌HigherLove_withMegan⁠Website: ⁠www.higher-love.com⁠This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk)If you enjoyed this episode please leave a 5* rating and review!

Have you ever thought about collaborating with other brands as part of your business and brand? It's definitely something I've been exploring and today on the podcast, I'm chatting to Phoebe Sherman, who I actually met through working with Adobe. In this episode, Phoebe shares her wealth of experience working with a variety of brands, how it has fitted into her business, and her top tips for finding collaborations, building relationships, and working successfully with brands. If you've been thinking about brand partnerships, or are just curious about how they work, I really hope you enjoy this episode! Key Takeaways Having multiple revenue streams can help your business navigate uncertainty and changes in consumer behaviour. Brand partnerships can be a significant revenue stream and you don't need a million followers or a service-based business to pursue them. Be prepared to pitch to brands, follow up multiple times (initial email and two follow-ups), and don't be afraid to negotiate your rates, especially regarding usage rights for your content. Finding brands to partner with involves understanding your audience, paying attention to the ads you see, and researching who to contact within a company (marketing manager, social media manager, PR email). It's important to align yourself with brands that share your values, but also be aware that this can be complicated and may change over time; trusting your intuition and being willing to say no to opportunities that aren't the right fit is key. Episode Highlights 00:01:07 - Phoebe shares the origin story of Girl Gang Craft and its evolution. 00:05:05 - Discussing the challenges of letting go of aspects of the business that are no longer working. 00:08:46 - Phoebe reveals the significant revenue generated from brand deals and her future goals. 00:12:58 - Practical advice on how to find and pitch to potential brand partners. 00:21:54 - Tips and insights on negotiating fees and understanding usage rights in brand collaborations. About the Guest You can find Phoebe on Instagram at @‌GirlGangCraft and at @‌PhoebeSherman. She is also on TikTok at @‌phoebe.sherman. Mentioned in the episode Adobe Express Beyond Nine (Beyond Nine pants) Boomerang (email tool) Phoebe's free brand script Phoebe's brand partnership class End credits I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast. I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk). If you enjoyed this episode please leave a 5* rating and review!

In this reloaded episode, I share a powerful conversation with Fritzi Horstman, founder of the Compassion Prison Project. Fritzi discusses the vital importance of creating trauma-informed prisons and communities. She explains how understanding trauma can shift our perception of incarcerated individuals, seeing them not as inherently bad people, but as individuals who have often endured immense suffering. Fritzi highlights the interconnectedness of humanity and the impact of our actions on others, emphasising the need for compassion and systemic change to address the root causes of harmful behaviour, ultimately aiming to end child abuse and foster healing within society.Key Takeaways:Creating trauma-informed prisons and communities means understanding that individuals, particularly those who are incarcerated or living in poverty, are often dealing with significant past trauma and adversity.Shifting our perspective to see incarcerated individuals as people who have suffered, rather than simply "bad people," is crucial for fostering compassion and facilitating healing.We are all interconnected, and our actions and societal structures have a profound impact on individuals' well-being and behaviour. Addressing trauma can lead to a ripple effect of positive change.The goal of the Compassion Prison Project is to end child abuse by raising awareness of how trauma affects brain development and behaviour, encouraging more compassionate and informed interactions.Recognising and addressing our own trauma and reactive patterns is essential for personal healing and for contributing to a more compassionate world.Episode Highlights:01:00 - Fritzi explains the mission of the Compassion Prison Project: to create trauma-informed prisons and communities.02:00 - The belief in our interconnectedness and how that understanding shifts perception when interacting with others, including incarcerated individuals.03:45 - Fritzi shares her personal realisation of how her own past trauma and reactive behaviour impacted her child, highlighting the importance of understanding the effects of our actions.04:26 - The significance of Bessel van der Kolk's book, "The Body Keeps the Score," in understanding trauma, and the realisation that many in prison are deeply traumatised.07:08 - Fritzi discusses Tony Crowe's work with Trauma Talks in Belfast, emphasising that societal division often reflects our own internal divides.About the Guest:Fritzi Horstman is the Founder and Executive Director of Compassion Prison Project. She is a Grammy-award winning producer for her work on “The Defiant Ones”, has been a producer and post-producer on dozens of television projects and documentaries and has directed several films. She believes it is urgent to bring humanity and compassion to those living behind bars and these acts will help transform our society. She has a Bachelor's Degree from Vassar College.Episode links:Compassion Prison ProjectThe Body Keeps the Score by Bessel van der KolkTony Crowe episode: https://open.spotify.com/episode/39X8en1iTZffmwraDuTizs End credits:Connect with Megan:Instagram: @‌HigherLove_withMeganWebsite: http://www.higher-love.comThis episode was written and recorded by me and produced by Lucy Lucraft (http://lucylucraft.co.uk )If you enjoyed this episode please leave a 5* rating and review!

In this episode, I chat with Teresa Ferreira, founder of Ferrgood Studio, about the often-buzzwordy topic of sustainability in branding. Teresa, a brand designer herself, shares practical insights and steps businesses can take to build more sustainable and impactful brands. We discuss moving beyond the pressure of perfection and focusing instead on making consistent, small steps in the right direction. If you've been wondering how to integrate sustainability into your small business authentically, this episode offers valuable guidance. Key Takeaways Progress Over Perfection: Sustainability is a journey, not a destination requiring perfection. Focus on making incremental, 1% improvements rather than getting stuck in an all-or-nothing mindset. Pillars of Sustainable Branding: Truly sustainable brands are built on authenticity (living your story transparently), consistency (aligning actions with values across all touchpoints), and measurable impact (tracking the positive effect you have). Practical Design Choices: Sustainability can be woven into design through tangible actions like choosing eco-friendly printers and materials, opting for green web hosting, implementing dark mode on websites to save energy, and selecting digital platforms conscious of their energy use. Intentionality is Key: Be mindful and intentional about resource use, whether it's adopting AI tools thoughtfully or avoiding wasteful trends (like collecting endless tote bags). Aim to outweigh any negative impact with positive actions. Communicate Authentically: Don't be afraid to talk about your sustainability efforts, even if they aren't perfect. Be transparent about your journey, admit where you can improve, and own up to mistakes – this builds trust and connection. Episode Highlights 04:18: Embracing the "1% better" philosophy (inspired by James Clear) instead of aiming for unattainable perfection. 06:05: The three core values Teresa builds into her studio and client work: authenticity, consistency, and impact. 21:10: Using AI intentionally for efficiency, not letting it replace human creativity or using it trivially. 27:20: How to handle potential criticism when discussing sustainability efforts: focus on authenticity and transparency. 33:55: Using core brand values as a filter for opportunities, allowing for nuance rather than rigid blacklists.   About the Guest: Teresa Ferreira Teresa Ferreira runs Ferrgood Studio, crafting designs and brands for businesses aiming to create a positive impact. Website: ferrgoodstudio.com Instagram: @FerrgoodStudio LinkedIn: https://www.linkedin.com/in/ferreirateresa/   Mentioned in the Episode Patagonia 1% for the Planet World Land Trust Friends of the Earth James Clear (Author of Atomic Habits) Dieter Rams (Designer, 10 Principles for Good Design) Planet App (Shopify carbon-neutral shipping integration) Online Carbon Footprint Calculators   End Credits I would love to hear what you think of this episode, so please do let me know1 on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk) If you enjoyed this episode please leave a 5* rating and review!

In this episode I chat with Nicky Borowiec about her journey from in-house creative roles to establishing her own business as a design and brand consultant specialising in the publishing industry. We delve into the advantages of being a sole creative when pitching against larger agencies, and we explore valuable insights into the pitching process, client communication, and pricing strategies. Key Takeaways: Being a sole trader can be a superpower, offering cost-effectiveness, specialised knowledge, and a more personalised client experience compared to larger agencies. Transitioning from a freelancer to a consultant mindset can significantly impact business growth and client interactions by shifting the focus from seeking approval to providing expert guidance. Automation and systemisation are crucial for streamlining business operations, saving time on administrative tasks, and allowing more focus on creative work. Episode Highlights: 00:01:00: Nicky discusses her 17-year career in creative roles in publishing, including marketing design, book cover design, and managing design teams. 00:07:00: Nicky shares her experience of pitching against bigger agencies and how being a sole trader can be a strength. 00:12:00: We explore strategies for pricing work, respecting your value, and charging your worth. 00:25:00: Nicky provides insights into automating business processes to save time and improve efficiency. 00:33:00: We discuss the use of AI tools to streamline business operations. About the Guest: Website | Instagram | LinkedIn Mentioned in the Episode: Alison Jones (Website) Alison Jones (Episode) Katie Chappell (Website) Katie Chappell (Episode) Hannah's book Adobe Express (aff link) British Library mentoring course I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast, and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk). If you enjoyed this episode, please leave a 5* rating and review!

In this reloaded episode, I speak with Leah Kim about the pervasive nature of white supremacy and the importance of active disentanglement for everyone, including those who benefit from the system. Listen to the full episode, How White Supremacy Harms Us All here.We explored the personal work required to recognise internal biases and privilege, the concept of 'soul loss' in upholding harmful systems, and the challenging but necessary process of decolonising wellness spaces like yoga. Leah shares her perspective on how we can move towards genuine collective liberation by questioning our motivations and committing to real change.Key TakeawaysWhite supremacy harms everyone, not just those directly targeted, by potentially bringing out negative responses and hindering connection to shared humanity if not consciously addressed.Recognising one's own privilege and unconscious biases is crucial work that requires curiosity, willingness, and interrogation of immediate reactions.True change and participation in liberation require effort, and for those in positions of privilege, it involves some degree of sacrifice and moving beyond binary, 'us vs. them' thinking.Decolonising practices like yoga demands deep humility, learning from those with ancestral connections, and acknowledging the harm the industry has caused.Episode Highlights01:04 Leah discusses how white supremacy can negatively impact white individuals by eliciting unconscious, harmful responses.05:18 Recognising complicity can bring difficult emotions but is also empowering, offering a path to create balance.07:33 The immense challenge and humility required to decolonise one's thinking and teaching.08:58 Questioning the authenticity behind spiritual phrases if not backed by action.About the Guest: Leah KimInstagramVoices on the Side PodcastConnect with Megan:Instagram: @‌HigherLove_withMeganWebsite: www.higher-love.comThis episode was written and recorded by me and produced by Lucy Lucraft (http://lucylucraft.co.uk ).If you enjoyed this episode please leave a 5* rating and review!

There's something about writing a book that seems so glamorous, so I'm always keen to hear from people who've actually done it and can give me an honest review of what it's like. So in this episode, I chat with previous guest, Alice Benham, about her experience of writing her bestselling book The Digital Marketing Handbook. We delve into the ins and outs of the book-writing process, the strategic reasons behind writing a book for your business and the impact it can have. Alice was super honest about the experience, including the challenges and legal issues she faced. If you've ever considered writing a book for your business, this episode is a must-listen! Key Takeaways: Writing a book can be a strategic move for business owners, helping to elevate their brand and establish them as thought leaders. The book-writing process can be challenging and time-consuming, with unexpected hurdles such as editing, design and legal issues. Launching a book requires a different skill set than writing one, and it's important to have a strategy in place to maximise its impact. It is important to set your expectations, it might take over your life for up to two years. Episode Highlights: 03:31 The Book Deal Journey 11:15 Editing Challenges and Lessons 19:30 Legal Issues and High-Level Problems 23:51 Balancing Business Growth and Personal Goals 33:39 The Challenges of Book Promotion About the Guest: Alice Benham is a business strategist who helps people to take their big vision into their daily action. Website: alicebenham.co.uk Podcast: Starting the Conversation Mentioned in the Episode: Buy Alice's book The Digital Marketing Handbook on Amazon | Bookshop.Org | Waterstones Meg Fatharly End Credits I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft (http://lucylucraft.co.uk) If you enjoyed this episode please leave a 5* rating and review!

While I'm away on my belated honeymoon I wanted to re-share an edit of one of my favourite episodes. I picked a part where Jacqueline Kelly and I delved into the intersection of motherhood, humanism, and the courage to speak out, particularly in response to the current genocide in Palestine. Jacqueline shared her personal journey of navigating her online presence as a mother and business owner while addressing challenging topics. We also discussed the complexities of online communities, the responsibilities of those within the wellness and motherhood spaces, and the concept of "shift work" as a way to sustain engagement without burnout. Jacqueline offered profound insights into how witnessing global suffering impacts her experience of motherhood, transforming joy into a powerful drive for change, and advocates for more accessible, community-focused support systems for all mothers.Key Takeaways:Choosing humanism over silence involves speaking truth, even when anticipating negative consequences for visibility or business.True wellness and community cannot be built on silence or the exclusion of difficult conversations, particularly concerning human rights.Viewing activism or sustained support work as "shift work" can help manage overwhelm and prevent burnout, allowing individuals to rest while trusting others continue the effort.The deep love and joy experienced in motherhood can intensify the rage felt against injustice, providing potent fuel for taking a stand.There's a need to move away from exclusivity in the motherhood support sphere towards accessible, community-based care where all who need support can find it.Episode Highlights:01:00 How motherhood impacts activism and the decision to speak publicly about Palestine.05:00 Questioning the wellness industry's selective engagement and silence.07:30 Introducing "shift work" as a sustainable approach to activism and avoiding overwhelm.11:00 Processing the complex cycle of emotions – horror, anger, gratitude, guilt, joy – while witnessing global events.13:30 How "mother rage," born from love and witnessing injustice, fuels the need to act.About the Guest:Jacqueline Kelly is a coach supporting mothers through the transition and identity shifts of motherhood.Website: Our Brave Hearts (https://ourbravehearts.ie)Episode Links:Illyin's Instagram: @mixing.up.motherhood Connect with Megan:Instagram: ⁠@‌HigherLove_withMegan⁠Website: ⁠www.higher-love.com⁠This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk)If you enjoyed this episode please leave a 5* rating and review!1

Have you ever considered how your desk affects your productivity? Or if the background of your Zoom chats could be tweaked to reflect your brand? In this episode I chat with interior designer and podcast host Becca Mizzi-Harris about the impact physical spaces have on people's perceptions of a brand.  We explore how to create spaces that truly reflect a brand's values and intentions and Becca provides really helpful tips about how brands can use using design elements like colour, furniture, and layout to evoke specific feelings and enhance brand identity.  I'm already excited to have a desclutter and perhaps get a neon logo too ;)  Key Takeaways: The design of a physical space should align with the brand's values and desired customer experience. Colour plays a crucial role in creating the right atmosphere, but it's essential to consider factors like the building's orientation . Furniture choices, including style, fabrics, and finishes, contribute to the overall feel and should complement the brand's image . It's important to consider the practical use of the space and how it can be set up to support daily tasks and activities . Attention to detail is crucial; small elements can significantly impact how people perceive and experience a space . Episode Highlights: 00:06:00 - How furniture choices reflect brand identity . 00:07:30 - The importance of brand guidelines in the design process . 00:11:40 - Tips for incorporating brand elements into a home office . 00:19:50 - The impact of a room's orientation on colour choice . 00:21:50 - The importance of consistency in wood finishes . About the Guest: Becca Mizzi Harris is a freelance interior designer specializing in commercial spaces such as shops, offices, cafes, and hospitality venues . Instagram: @Stiwdio.mh LinkedIn | Website | Podcast End Credits: I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast, and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft (www.lucylucraft.co.uk) If you enjoyed this episode, please leave a 5* rating and review!1

Welcome to a special episode of the podcast where I sits down with my podcast's producer and friend, Lucy Lucraft for our quarterly pod meeting. Join us as we delve into the highlights of the past three months, discussing favorite episodes, key learnings, and Lucy talks about her complex feelings about the term white passing and why white women need to stop complaining about being shadow-banned. Key Takeaways:The episode featuring Jen and Georgia from All Our Relations was a standout, praised for its educational content, invitation to action regarding solidarity with Gaza, and the powerful way Jen communicated a message of inclusivity and hope.*Sumi's episode on DEI in small businesses offered a fresh perspective, emphasizing authentic implementation, vulnerability, and recognizing the protective masks people wear that can hinder inclusivity.The conversation highlighted the importance of recognizing and addressing blind spots in inclusivity, extending beyond race and gender to include accessibility for disabled individuals and those with chronic health issues.A valuable reframe was discussed around getting things wrong in the context of social justice, shifting from fault to responsibility and viewing feedback as an opportunity for growth and learning.Sally's episode on The Portal Collective provided a hopeful and revolutionary perspective on using permaculture principles in business and the power of cross-pollination for collective change.Episode Highlights:00:03- Lucy shares her thoughts on the impactful episode with Jen and Georgia from All Our Relations, highlighting its educational aspect and Jen's inclusive message00:06 - Lucy mentions Sumi's episode on DEI, praising its focus on authentic implementation in small businesses00:09 - Lucy shares her personal blind spot around making her business accessible to disabled people00:12 - Megan discusses a reframe around getting things wrong in social justice work, emphasizing responsibility over fault00:15 - Lucy expresses her appreciation for Sally's episode on The Portal Collective and its hopeful message of collective action00:25 - Lucy explains her reasons for taking a break from social media and her return due to the situation in Gaza About the Guest:Lucy is the producer and editor extraordinaire of the Higher Love with Megan podcast, Building Your Brand, The Good Ship, Can You Hear Me and Do Good & Do Well and you can find her on Instagram and TikTok as well as right here.Episode Links:All Our Relations: https://www.allourrelations.org.uk/Declassified: https://declassifieduk.org/Mondoweiss: https://mondoweiss.net/Novara Media: https://novaramedia.com/The Portal Collective: https://collective.jointheportal.com/End Credits:Connect with Megan:Instagram: ⁠@‌HigherLove_withMegan⁠Website: ⁠www.higher-love.com⁠This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk)If you enjoyed this episode please leave a 5* rating and review!

I really love trying new things for my business, whether that's Reels, or AI or something else fun and shiny! And I REALLY love chatting to people who've managed to master something new so, in this episode, I chat with Felly Day all about using Threads for business. Felly has been using Threads consistently and has seen great success in attracting clients and getting people to sign up for her programs. It blew my mind how she approaches content repurposing. We discussed her experiences, what's been effective, and what she's noticed about the platform. It was a really interesting conversation and I'm excited to give Threads another go myself. If you're curious about marketing your business on Threads, you'll find this episode super helpful. Key Takeaways: Threads is a great platform for "train of thought" marketing, allowing for quick, unfiltered sharing of thoughts and ideas. Engagement on other people's posts can be just as important, if not more so, than your own original posts. Don't be afraid to include links to sales pages in your Threads content. Authenticity and transparency are key on Threads – share your journey and build trust with your audience. Threads can be a valuable tool for repurposing content and validating ideas. Episode Highlights: 03:54 Train of Thought Marketing on Threads 07:25 Sales and Lead Generation Strategies on Threads 08:57 Engagement and Interaction on Threads 16:33 Balancing Multiple Platforms and Content Repurposing About the Guest: Felly Day runs a content repurposing agency. You can find her on Threads and Instagram as @‌FellyDay and on her website at FellyDay.com Mentioned in the Episode: Liz Mosley's Instagram: @‌lizmmosley. Building Your Brand Podcast Instagram: @‌buildingyourbrandpodcast. Podcast production by Lucy Lucraft: http://lucylucraft.co.uk . End Credits: I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast, and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft (http://lucylucraft.co.uk). If you enjoyed this episode, please leave a 5* rating and review!

In this episode I have a thought-provoking conversation with Dina, a Palestinian healer and guide, about the complexities of wellness in today's world. Dina shares her journey in the wellness industry, her observations on its current state, and her vision for a more inclusive and socially conscious approach. We delve into the challenges of maintaining integrity in wellness practices and the importance of addressing social justice and collective liberation.Key Takeaways:The wellness industry often overlooks social justice and can be disconnected from real-world issues.There's a need for greater responsibility and awareness among wellness practitioners regarding their influence and the importance of creating systemic change.Decolonizing wellness involves recognizing and unlearning harmful conditioning and centering connection to the sacred and collective liberation.Collaboration and community are essential for creating a new standard in wellness that prioritizes collective well-being.Episode Highlights:02:37: Dina discusses her Palestinian heritage and journey in the wellness industry.10:11: The challenge of silence and apathy within the wellness community regarding social issues.17:17: Dina shares her perspective as a Palestinian on the disconnect between wellness spaces and real-world suffering.29:13: The importance of integrating social justice into wellness practices.About the Guest:Dina is a Palestinian healer and guide deeply passionate about women's health, energy, movement, and decolonizing wellness. She creates thoughtful, compassionate, and nurturing spaces where you're invited to show up fully and be held as your whole, beautifully imperfect self. Her work is shaped by the needs and experiences that arise within our community, guided by a deep connection to spirit, energy, and intuitive insights.Instagram: @wellnesswithdinaWebsite: https://www.dinaghandour.com/Episode Links:The Portal: https://www.theportal.love/Suzanne Barkataki: https://www.suzannebartaki.comConnect with Megan:Instagram: @HigherLove_withMeganWebsite: ⁠www.higher-love.com⁠This episode was written and recorded by me and produced by Lucy Lucraft (http://lucylucraft.co.uk )If you enjoyed this episode, please leave a 5* rating and review.

In this episode, I chat with Frankie Tortora, the founder of the Doing it for the Kids community and fellow graphic designer and podcaster! Frankie shares her experiences, challenges, and rewards in building a thriving community for freelancing parents and, as I'm sure you'd expect, is super honest about some of the harsh realities of it. Whether you're considering starting a membership or a community, this episode is a really juicy deep dive into what it takes to do it. Key Takeaways: Building a community is not as easy as it looks; it requires a lot of emotional labor and dedication. It is important to differentiate between building a community and building an audience, as they are not the same. Engaging with the community and modeling desired behavior is crucial for creating a positive and supportive environment. Dealing with churn is one of the biggest challenges of running a community. The rewards of building a community, such as seeing members connect and support each other, are invaluable. Episode Highlights: 01:47 Frankie's Journey: From Freelancer to Community Builder 04:09 Challenges and Triumphs of Managing a Growing Community 07:17 Transitioning to a Paid Community Model  09:52 Understanding the Difference Between Community and Audience 22:06 Balancing Community Management with Freelance Work  About the Guest: Frankie Tortora is the founder of the Doing it for the Kids community, an award-winning podcast, and a graphic designer. Community Website: doingitforthekids.net Graphic Design Website: francescatortora.com LinkedIn: https://www.linkedin.com/in/ftortora Mentioned in the Episode: Circle (community platform) Penny Wincer (writer) Steve Folland (co-host of the "Doing it for the Kids" podcast and founder of the Being Freelance community) End Credits: I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft (http://lucylucraft.co.uk ) If you enjoyed this episode please leave a 5* rating and review!

Remember my rejection challenge?! Of course you do! Well last summer I recorded an episode about it which led to someone contacting me to be on the podcast as part of their own rejection challenge! So, in this episode, I have a coaching session with Sam from The Float Space. Sam is a career and life coach who specialises in helping working mothers. In this episode, we delve into some of my resistance to sharing my work online and explore how I show up. Key Takeaways: Identify your resistance to sharing your work online and explore ways to overcome it. Create a plan for how you're going to share your work online, starting with small steps. Be clear on your position of what you're going to do and actually do it. Highlights: 02:41: I discuss my resistance to sharing my work online. 12:52: Exposure therapy. 14:45: The challenge of creating content that is good enough to share online. 20:52: The Ladder Method About the Guest: Sam can be found on Instagram at @‌thefloat.space Sam's website: thefloat.space  End Credits: I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft https://www.lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review!

In this episode, I chat to Fearne Cotton's fave yoga teacher, Donna Noble. Donna's been a yoga teacher since 2011 and without realising has pioneered inclusivity and accessibility in the yoga space. Donna shares her journey into yoga, initially inspired by a friend's observation of Madonna's physique (!) and how it evolved into a central part of her life, especially after her experience with Bell's Palsy. We chat about our shared beginnings in Bikram, the challenges of inclusivity, and why Yoga is fundamentally a social justice practice at its core. Key Takeaways:Wellness should be defined individually, not by the wellness industry.Yoga is more than just physical fitness; it's about the mind-body connection and community.There's a need for greater diversity and inclusion in yoga spaces.Teachers have the power to disrupt and change the yoga landscape.Addressing socioeconomic disparities is crucial for making yoga accessible to both practitioners and teachers.Episode Highlights:00:03:40 Donna's experience with Bell's Palsy and how it influenced her yoga journey.00:07:20 Redefining wellness 00:11:40 The importance of listening to your body 00:19:55 The power of teachers to create change in the yoga community.00:25:50 Social justice in yoga00:30:30 Addressing the affluence gap among yoga teachers.About the Guest:Donna Noble is a yoga teacher and advocate for diversity and inclusion in the yoga and wellness space. She is the author of "Teaching Body Positive Yoga: A Guide to Creating Inclusive Classes" and is currently writing her second book, focused on demystifying yoga. Donna is committed to making yoga accessible to everyone and disrupting the yoga industry to be more inclusive.Website: https://thenobleartofyoga.co.uk/Instagram:https://www.instagram.com/donnanobleyoga/⁠Episode Links:The Minded InstituteYoga UnionSusanna BarkatakiNorman BlairConnect with Megan:Instagram: ⁠@‌HigherLove_withMegan⁠Website: ⁠www.higher-love.com⁠This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk)If you enjoyed this episode please leave a 5* rating and review

In this impromptu episode I chat about the broken ceasefire and shared a message of steadfastness and hope for activists and supporters of Palestine. I introduced the Arabic word "(صمود) Sumud," meaning steadfastness, and reflected on the importance of taking action, no matter how small, in the face of despair. I also unveiled a new direction for the podcast: a podcast review concept!Key Takeaways:The importance of steadfastness (Sumud) in the face of challenges. Anger can be a catalyst for action. Small actions can create significant change. The new podcast format will involve reviewing and discussing interesting podcast episodes with guests. Podcast reviews and ratings are crucial for visibility. Episode Highlights: 00:28 The Concept of Sumud (صمود) 01:42 Channeling Anger into Action03:14 Future Plans for the Podcast04:08 Call for Participation and EngagementAbout me:End Credits:If you liked this episode let me know AND please leave a rating and review on your podcatcher (Apple Podcasts, Spotify etc etc)Episode Highlights:00:28 The Concept of Sumud 01:42 Channeling Anger into Action03:14 Future Plans for the Podcast04:08 Call for Participation and EngagementI LOVE hearing from you so email me hello@lucylucraft, or find me online (just search Lucy Lucraft and I'll pop up!) If you'd like to work together on your podcast head here: lucylucraft.co.uk and if you need my brain in your inbox head here.

In this episode, I chat with Hayden Burgess, a business coach who mentors creatives who know what they love to do but need help selling and growing their businesses. I love delving into marketing, so this was a really interesting chat and I came away from it feeling inspired and ready to market myself! Key Takeaways: Having good business acumen is crucial for creatives, sometimes even more so than just being good at their craft. Many creatives are resistant to marketing themselves, but it's a necessary skill for business growth. Consistent effort and showing up are key to building a successful business. Reframing self-promotion as a way to help potential clients can make it feel less icky. Getting comfortable with discomfort is crucial for growth in business.   Episode Highlights: 02:44 Marketing Strategies for Designers 09:16 Balancing Client Work and Self-Promotion 21:40 Leveraging Skills and Networks 28:32 Overcoming the Fear of Judgement 36:25 Should You Display Pricing on Your Website?   About the Guest: Hayden Burgess is a business coach who mentors and coaches creatives. Instagram: instagram.com/haydenphypic Website: www.pitchr.biz The Kult Method: https://www.creativesuccessblueprint.com   Mentioned in the Episode: Adam Vicarel Threads Carol Dweck, author of "Mindset" Ask Method Bob Proctor, author James Barnard on Building Your Brand   I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft (http://lucylucraft.co.uk) If you enjoyed this episode please leave a 5* rating and review!    

In this episode, I chat with Sumi Fitzgerald, a DEI consultant who makes it simpler for small businesses to make their services and marketing more inclusive. Sumi shares her journey into DEI work, the importance of moving beyond awareness to practical implementation, and how humour can be a powerful tool for social change. Key Takeaways:Small businesses often struggle with implementing DEI initiatives, and need practical support to move beyond awareness.It is crucial to understand who is missing from your business and identify the barriers they face in order to create effective change.Inclusion is an ecosystem, and it's important to ensure that your message aligns with the reality of your business practices.Humuor can be a powerful tool to make DEI work more accessible and engaging.You don't need to know everything about everyone's needs to start making your business more inclusive; asking and listening are key.Episode Highlights:06:00 The disconnect between academic DEI theory and practical application 15:00 The dangers of performative allyship and the importance of accountability 21:00 Overcoming the fear of getting it wrong and embracing learning 00:24:00 Practical steps for creating a more inclusive business 39:00 Compassion without collusion About the Guest:Sumi (they/she) makes it simpler and easier for small businesses to make their services and marketing more inclusive. Find Sumi on Instagram @‌sumi.does.dei or check out their websiteInstagram: https://www.instagram.com/sumi.does.dei/Website: https://www.sumifitzgerald.com/Episode Links:Free Guide: Five things I have to tell almost everyone Free Mini-Course: Inclusive Biz Foundations (first four lessons) Email Sign-Up: Things I Don't Say on Instagram End CreditsConnect with Megan: Instagram: ⁠@‌HigherLove_withMegan⁠Website: ⁠www.higher-love.com⁠This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk)If you enjoyed this episode please leave a 5* rating and review

In this episode, I speak with Jen Brister and Georgia Takacs, the founders of All Our Relations, an not for profit organisation dedicated to providing essential support to families in Gaza. We delve into the origins of All Our Relations, the challenges they face, and the importance of long term solidarity. Jen and Georgia share their personal experiences, the harsh realities on the ground, and what long term solidarity REALLY looks like.Key Takeaways:All Our Relations focuses on providing individualised support to families in Gaza, addressing their specific needs for survival and fostering a sense of agency.The situation in Gaza is dire, with aid being blocked and people facing extreme hardship, trauma, and financial exploitation.True solidarity involves more than just donations; it requires a commitment to long term support, discomfort, and a willingness to challenge our own privilege and complicity.Palestine is a liberation movement that is freeing us, demanding an up leveling of our awareness, a reorientation of our priorities, and a recognition of our interconnectedness as human beings.We must resist the narratives of powerlessness and engage in critical thought, amplify the voices of those in Gaza, and support initiatives that provide direct assistance and long term solutions.Episode Highlights:[00:03] The inspiration behind All Our Relations and providing individualised support to families.[00:07] The current situation in Gaza, including challenges with aid distribution and the psychological warfare experienced by Gazans.[00:21] The concept of long term solidarity and recognising privilege and imbalance.[00:26] Palestine as a leveler, a catalyst for self-development, and seeing our complicity and interconnectedness.[00:32] The power of community, taking action, and the importance of resisting numbness.[00:48] Connecting with families individually and the value of human connection.About the Guests:All Our Relations:https://www.instagram.com/_allourrelationsWebsite: ⁠https://allourrelations.co.uk/Jen: https://www.jenbrister.co.uk/Georgia: https://georgiatakacs.com/Episode Links:Sponsor a Family: ⁠bit.ly/donatetoAOREnd Credits:Connect with Megan:Instagram: ⁠@‌HigherLove_withMegan⁠Website: ⁠www.higher-love.com⁠⁠.This episode was written and recorded by me and produced by Lucy Lucraft (http://lucylucraft.co.uk )If you enjoyed this episode please leave a 5* rating and review.

This episode is brought to you by Riverside, an amazing platform that makes recording high-quality podcasts and videos super easy. Give Riverside a try—it's free! And if you love it as much as I do, use the code lizmosley to get 15% off when you subscribe. Introduction In this episode, I had the pleasure of chatting with George and Luke, the founders of Hear Me Out, a creative music agency specializing in sonic branding. We had a great chat about sonic branding, its power, and its impact. I learned a lot from them, and I'm excited to start integrating sonic branding into my own brand going forward! Key Takeaways Sonic branding is the strategic use of sound to create a cohesive brand identity. Even if you haven't intentionally designed your sonic branding, you're already making decisions every day that affect how your brand sounds. When choosing music for your brand, it's important to consider your target audience and what kind of emotions you want to evoke. Sound effects can be used to create a more immersive experience for your audience and to trigger specific emotions. Consistency is key when it comes to sonic branding. Episode Highlights 02:41: George and Luke give a "dummies guide" to sonic branding, explaining what it is and why it's important. 04:18: They discuss the power of sonic branding to evoke emotions and create a sense of familiarity. 06:42: George and Luke explain that every brand has a sonic branding strategy, whether they know it or not. 10:22: They share their process for creating a sonic branding strategy for a brand. 14:39: George and Luke offer advice on how small business owners can start using sonic branding. 29:17: They discuss how sound effects can be used in sonic branding. 36:38: George and Luke talk about the importance of considering the time of day when people are most likely to interact with your brand. 44:02: They emphasize the importance of consistency in sonic branding. About the Guests: Website: hearmeoutmusic.co Mentioned in the Episode Dish (Waitrose podcast) Off Menu (podcast) Courtney Legal End Credits I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk) If you enjoyed this episode please leave a 5* rating and review!

In this episode of Higher Love with Megan, I delve into the complexities of sustainable entrepreneurship with Lara Sheldrake, a business mentor, community expert, and the founder of Found and Flourish. Lara shares her personal journey of overcoming burnout and finding her path to becoming a business mentor, highlighting the profound impact of building a business that aligns with her values. She discusses the unique structure of Found and Flourish, its success in supporting impact-led founders, and the ripple effect of community support in the entrepreneurial journey. Key Takeaways:Building a sustainable business requires a focus on three key pillars: visibility, impact, and profit.Aligning your values with your business actions is crucial for creating a fulfilling and impactful career.Community support is essential for navigating the challenges and celebrating the successes of the entrepreneurial journey.Episode Highlights:07:51 - The importance of community in building a sustainable business.13:40 - The power of redistributing wealth and investing in small businesses that align with your values.30:00 - The challenges of being visible on social media and the importance of diversifying your online presence.38:00 - The importance of self-care and grounding practices for sustaining your voice and activism.44:33 - The importance of aligning your values with your business actions to avoid burnout and create a fulfilling career.About the Guest:Lara Sheldrake is a business mentor, community expert, and the founder of Found and Flourish, a platform that supports impact-led founders in building purposeful and profitable businesses. You can connect with Lara on Instagram at @‌FoundFlourish and @‌Lara_Sheldrake or through her website, foundandflourish.co.uk.Episode Links:Found and Flourish: foundandflourish.co.ukGive a S@*t Movement: giveashit.substack.comEmpowering Voices Event: foundandflourish.co.uk/eventsConnect with Megan:Instagram: ⁠@‌HigherLove_withMegan⁠Website: ⁠www.higher-love.com⁠Podcast Music:Good For You by THBD ⁠https://soundcloud.com/thbdsultan ⁠Creative Commons — Attribution 3.0 Unported— CC BY 3.0Free Download / Stream: ⁠http://bit.ly/2PgU6Mu ⁠Music promoted by Audio Library ⁠⁠.This episode was written and recorded by me and produced by Lucy Lucraft (http://lucylucraft.co.uk )If you enjoyed this episode please leave a 5* rating and review!

This episode is brought to you by Riverside, an amazing platform that makes recording high-quality podcasts and videos super easy. Give Riverside a try—it's free! And if you love it as much as I do, use the code lizmosley to get 15% off when you subscribe. In today's episode, I chat with Siobhan Strode about the importance of sharing your values in your business!  We discuss the positive impact that it can have on your business and how it can help you attract the right clients. We also cover the potential downsides and how to deal with them. Key Takeaways: Sharing your values can help you attract the right clients and build a strong community. It's important to be mindful of what you share and how it might affect others. You don't have to be perfect to share your values. There are different levels of oversharing. You don't have to share everything about yourself to connect with your audience. Episode Highlights: 02:41: Siobhan talks about her background and how she got into activism. 07:54: Siobhan shares her experience of working with clients who didn't share her values. 16:32: I share an email that I received from a listener about the importance of sharing your values in your business. 24:23: Siobhan gives her advice on how to share your values in a way that feels authentic and safe for you. 34:34: Siobhan talks about the importance of collective action and how we can support each other. 42:43: Siobhan shares her new project, This Sister Speaks. About the Guest: Siobhan's Website | Instagram Waitlist for Siobhan's group programme Mentioned in the episode: Keri Jarvis Lucy Lucraft Lara Sheldrake Eman Copy Co  The Portal Collective End Credits: I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk) If you enjoyed this episode please leave a 5* rating and review!

This episode is brought to you by Riverside, an amazing platform that makes recording high-quality podcasts and videos super easy. Give Riverside a try—it's free! And if you love it as much as I do, use the code lizmosley to get 15% off when you subscribe. Welcome to another episode of Building Your Brand! Today, I welcome Hilary Salzman, a brand storytelling expert and coach. Hilary shares her insights on the importance of storytelling in building a successful brand and provides practical tips on how to craft compelling narratives that resonate with your audience. Key Takeaways Storytelling is essential for building an emotional connection with your audience. Authenticity and vulnerability are key to crafting compelling stories. Stories should be structured with a clear beginning, middle, and end. Practice is crucial for improving your storytelling skills. Episode Highlights 00:01:20: I introduce the importance of storytelling in business. 00:05:08: Hilary defines brand storytelling and its significance. 00:10:15: Hilary discusses the common mistakes people make when telling their brand story. 00:18:10: Hilary explains the key elements of a good story. 00:28:52: Hilary provides practical tips on how to tell a compelling brand story. 00:40:30: Hilary offers advice on finding inspiration for stories. 00:46:56: Hilary talks about overcoming the fear of being visible and vulnerable. About the Guest Hilary Salzman is a brand storytelling expert who helps entrepreneurs and business owners clarify and communicate their brand messages through compelling narratives. Website: https://www.hilarysalzman.com/ Instagram: https://www.instagram.com/hilarysalzmanstories/ Substack Buy Hilary's book The Roar of Her Story End Credits I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

In this episode, I chat with Sally, the founder of The Portal Collective, a platform designed to foster community and collaboration among creators and learners. Sally shares her journey from working in corporate e-learning to creating a space that prioritizes interconnectedness and knowledge sharing and w e explore the values of permaculture and how they influenced the development of The Portal Collective. We also discuss the challenges and rewards of building a values-driven tech platform and the importance of divesting from systems that perpetuate individualism and scarcity. Key TakeawaysThe importance of community and collaboration in personal and societal growth. The need to divest from systems that perpetuate individualism and scarcity. The power of sharing resources and knowledge to create a more abundant and equitable world. Episode Highlights[00:06:58] Exploring the concept of mycelium networks and their relevance to business and community building. [00:09:19] Sally's background in e-learning and her journey to founding The Portal Collective. [00:38:34] Sally's perspective on tech bros and the rise of female-focused tech spaces. [00:41:49] The Portal Collective as Sally's dharma and the gifts she has received from creating it. [00:50:30] The importance of seeking out community and taking action in the face of global challenges. About SallyInstagram:@join_the_portal/Website: Join The Portal Collective 2:0Connect with MeganInstagram: ⁠@‌HigherLove_withMegan⁠Website: ⁠www.higher-love.comPodcast Music⁠Good For You by THBD ⁠https://soundcloud.com/thbdsultan⁠Creative Commons — Attribution 3.0 Unported— CC BY 3.0Free Download / Stream: ⁠http://bit.ly/2PgU6Mu⁠Music promoted by Audio Library ⁠https://youtu.be/-K_YSjqKgvQ⁠.This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk)If you enjoyed this episode please leave a 5* rating and review!

This episode is brought to you by Riverside, an amazing platform that makes recording high-quality podcasts and videos super easy. Give Riverside a try—it's free! And if you love it as much as I do, use the code Liz Mosley to get 15% off when you subscribe. Today, I have the pleasure of speaking with Meg Fatharly, a multidisciplinary artist, workshop facilitator, and self-proclaimed "professional art person." Meg candidly shares her experiences as a neurodiverse creative entrepreneur and the impact her ADHD and autism diagnosis has had on her business journey. From navigating overwhelm and self-doubt to embracing her unique strengths, Meg's story will resonate with anyone who has ever felt different or struggled to fit into conventional molds. About Meg:  Instagram | Website Key Takeaways: Embrace your neurodiversity: Meg emphasizes the importance of understanding your brain's unique wiring and building a business that supports your neurodiversity. Find your people: Connecting with other neurodiverse individuals can provide invaluable support and understanding. Don't be afraid to ask for help: Delegating tasks and outsourcing can be a game-changer, especially for those who struggle with certain aspects of running a business. Challenge societal expectations: Meg encourages us to question the notion of "having it all" and define success on our own terms. Episode Highlights: 01:55: Meg introduces herself and her work as a multidisciplinary artist. 04:18: Meg discusses the challenges and rewards of working with friends. 07:15: Meg talks about the importance of self-preservation and setting boundaries, especially for creatives who tend to overshare. 10:38: Meg shares her experience of being diagnosed with ADHD and autism as an adult. 16:25: Meg reflects on how her undiagnosed neurodiversity impacted her business. 21:15: Meg discusses the challenges of finishing projects and how she has learned to overcome them. 27:35: Meg talks about the importance of rest and how it can look different for neurodiverse individuals. 31:55: Meg shares her struggles with comparison and how she manages them. 36:15: Meg emphasizes the importance of self-compassion and letting go of self-imposed pressure. 39:15: Meg discusses the challenges of staying organized and finding systems that work for her. 42:15: Meg shares where people can find her online. I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk) If you enjoyed this episode please leave a 5* rating and review! This episode discusses neurodiversity, including ADHD and autism. If you are seeking information or support related to these topics, please refer to the following resources: ADHD: https://adhduk.co.uk/ Autism: https://www.autism.org.uk/

In this episode, I delve into the complexities of what it means to be well in an unwell world. I explore the concept of soul loss, the importance of deconditioning and unlearning, and the power of collective healing. I also discuss the importance of being in right relationship with self, others, and the world.Key Takeaways:Soul loss is a real phenomenon that occurs when we suppress parts of ourselves to conform to societal expectations.Deconditioning and unlearning are essential for healing and creating a new, more just world.We heal in community, and collective liberation begins with being in right relationship with self, others, and the world.Episode Highlights:01:24: The question: How can we be well in an unwell world?04:42: The concept of soul loss07:31: Deconditioning and unlearning11:12: Collective healing18:15: Hypernormalization and the refusal to stay the sameMentioned in the episode:Compassion Prison Project:https://compassionprisonproject.org/how-it-all-began/Voices on the Side Podcast:https://podcasts.apple.com/us/podcast/voices-on-the-side/id1688949334Disrupting the Wellness Industry (Episode):https://www.higher-love.com/The Nap Ministry:https://thenapministry.wordpress.com/Connect with Megan:Instagram: ⁠@‌HigherLove_withMegan⁠ Website: ⁠www.higher-love.com⁠Music:Good For You by THBD ⁠https://m.youtube.com/watch?v=MNCAIWXJ7PY&t=0s Creative Commons — Attribution 3.0 Unported— CC BY 3.0 Free Download / Stream:https://www.youtube.com/audiolibrary Music promoted by Audio Library ⁠https://www.youtube.com/audiolibraryProduction credits:This episode was written and recorded by me and produced by Lucy Lucraft (https://www.lucylucraft.co.uk/about )If you enjoyed this episode, please leave a 5* rating and review!

This episode was recorded with and is sponsored by Riverside. Head to https://creators.riverside.fm/lizmosley to check it out and use the code lizmosley for a 15% discount. Today's episode is with my good friend Anna Dower, co-host of the brilliant online event, The Designer Boss Summit. We chat about the impact hosting a successful digital summit has had on her business, the highs and lows of what it's like, and how she's built a thriving community. Key Takeaways: Building a successful business takes time and effort, but the rewards are worth it. Overcoming challenges and setbacks is essential for growth. By being your authentic self, you attract the right people. Episode Highlights: 06:18 - The genesis of the Designer Boss Summit 09:50 - The challenges of working with speakers 14:47 - Staying true to your values and not getting distracted by what others are doing About the Guest: Website: annadower.com Instagram: @‌annacreativementor Podcast: The Uncool Designer Mentioned in the episode: The Designer Boss Summit  (aff link) I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft (http://lucylucraft.co.uk ) If you enjoyed this episode please leave a 5* rating and review!

In this episode, I delve into the complexities of cultural appropriation versus appreciation in the yoga space with Georgina Edwards, a yoga teacher, and teacher trainer. Georgie shares her personal journey of discovering yoga, exploring her Sri Lankan heritage, and becoming a passionate advocate for diversity and inclusivity in wellness spaces.We discuss the nuances of cultural appropriation, the importance of ongoing learning and self-reflection, and the power of community in creating a more welcoming and accessible yoga world.Join us as we challenge the status quo and explore how we can all contribute to a more conscious and inclusive yoga community.Key Takeaways:Cultural appropriation in yoga is a complex issue with no easy answers, requiring ongoing learning and self-reflection.Yoga teachers have a responsibility to uplift marginalized voices and create more diverse and inclusive spaces.Yoga is more than just the physical practice (asana); exploring other aspects like meditation, chanting, and self-inquiry can deepen one's understanding and appreciation.Episode Highlights:(02:41) Georgie's journey into yoga and exploring her Sri Lankan heritage.(09:54) The complexities of cultural appropriation versus appreciation in yoga.(18:57) The importance of being an eternal student and approaching yoga with humility and curiosity.(28:21) The need for compassion and understanding in navigating cultural appropriation.(36:22) How to respond when someone is triggered or upset in a yoga class.(40:32) Encouraging practitioners to explore different aspects of yoga beyond the physical practice.(44:24) Honoring the sacredness of yoga and moving away from commodification.(50:30) The evolving landscape of yoga and the importance of embodiment and intuition.(56:30) The importance of play and rest in yoga and activism.About the Guest:Instagram: @georgie.francescaEpisode Links:Trauma Talks program:https://compassionprisonproject.org/Book "Rest is Resistance" by Tricia Hersey:Charity All Our Relations:Connect with Megan:Instagram: @‌HigherLove_withMeganWebsite:www.higher-love.comPodcast Music:Good For You by THBDhttps://soundcloud.com/thbdsultanCreative Commons — Attribution 3.0 Unported— CC BY 3.0Free Download / Stream:http://bit.ly/2PgU6MuMusic promoted by Audio Libraryhttps://youtu.be/-K_YSjqKgvQ⁠.This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk). If you enjoyed this episode please leave a 5* rating and review!

This episode was recorded with and is sponsored by Riverside. Head to https://creators.riverside.fm/lizmosley to check it out and use the code lizmosley for a 15% discount. In this episode, we're diving into the year with an inspiring conversation with Prerna and Mayank, the husband-and-wife team behind Content Bistro. They share their incredible journey of building a successful online business over the past 13 years, all while working together as a married couple and navigating chronic health conditions. About Content Bistro: Instagram | Website Episode Highlights: 04:30 Working Together as a Married Couple 05:43 Challenges and Strategies in Business 20:19 Balancing Work and Personal Life 24:24 Overcoming Challenges and Staying Resilient Key Takeaways: Stay resilient and adaptable. The online world is constantly changing, so it's crucial to be able to adapt and evolve with it. Define your own goals and values. Don't get caught up in comparing yourself to others. Focus on what's important to you and your business. Play to your strengths. Understand your individual strengths and divide tasks accordingly to maximize efficiency and productivity. Embrace limitations as opportunities for creativity. Constraints can force you to think outside the box and find innovative solutions. Prioritize work-life balance. Set boundaries and create rituals to separate work time from personal time. I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk) If you enjoyed this episode please leave a 5* rating and review!

This episode was recorded with and is sponsored by Riverside. Head to  https://creators.riverside.fm/lizmosley to check it out and use the code lizmosley for a 15% discount. As many of you know I'm obsessed with making my business more productive, and while I have my reservations about AI (I'm a catastrophiser!) I also love how it can take mundane and repetetive tasks off your hands leaving space to do business tasks you really enjoy. So I couldn't think of a better person to ask than my friend, returning guest and AI expert, Phil Pallen. Phil shares valuable insights on how small business owners can make AI work for them, without feeling overwhelmed or "behind." We chat about the importance of using AI strategically to enhance your business while retaining the human touch and personal experiences that clients love.  Key Takeaways: Focus on AI tools that support your business goals and the tasks you enjoy. Track your time to identify bottlenecks and areas where AI could save you time. Prioritize the human element of your business; clients value the personal touch. Episode Highlights: 02:41 Reframing your mindset around AI 07:59 Identifying tasks you dislike and outsourcing them 19:14 Three AI tools that have transformed Phil's business 32:52 The rise of audio AI and the need for safeguards 35:34 Tips for writing effective AI prompts 40:37 Using AI to automate tasks  46:04 Finding the sweet spot between high-impact tasks and those you enjoy About the Guest: Phil Pallen is a leading brand and AI strategist who has helped hundreds of small businesses around the world achieve meaningful growth. He is a trusted collaborator of Adobe, a member of the Content Authenticity Initiative, and has delivered keynote speeches on five different continents. Phil is the author of AI for Small Business and the creator of Brandmasters, a private membership community launching soon. Visit him online at philpallen.co and @philpallen on social media Mentioned in the episode: Check out Phil's book, AI for Small Business, for more tips and tools. I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk) If you enjoyed this episode please leave a 5* rating and review!

Design Your Own Branding is open! Sign up here Ever wondered what it's really like to go viral and build a massive social media following? In this episode of Building Your Brand, I chat with freelance graphic designer and content creator Callum McHugh about his unexpected rise to fame during the pandemic. We dive deep into the highs and lows of navigating the social media landscape, from the pressures of a large audience to the challenges of balancing client work with content creation. Key Takeaways: Authenticity is key: Staying true to yourself and your brand is crucial for long-term success on social media. Comparison is the thief of joy: Focus on your own journey and avoid comparing yourself to others. Embrace the ups and downs: Social media is a rollercoaster. Be prepared for both positive and negative experiences. Community over competition: Network and collaborate with other creators. Protect your mental health: Set boundaries and prioritize your well-being. Episode Highlights: 01:55 Callum's Journey: From Graphic Designer to Content Creator 03:33 The Rise to Fame: Going Viral During the Pandemic 05:51 Balancing Act: Content Creation vs. Graphic Design 07:53 The Struggles of Comparison and Self-Worth 15:10 Dealing with Metrics and Mental Health 21:12 Authenticity in Content Creation 24:55 Proactive Networking and Pitching 27:00 Dealing with Copying in Content Creation 36:16 Handling Negative Comments and Trolling About Callum: Instagram | Newsletter This episode was written and recorded by Liz Mosley and produced by Lucy Lucraft (lucylucraft.co.uk). If you enjoyed this episode, please leave a 5* rating and review! Let Liz know what you thought on Instagram @‌lizmmosley or @‌buildingyourbrandpodcast.

Today on the podcast, I'm chatting to Janine Coombes, who helps coaches and mentors work on their offers and get clear on what they are and helps them to attract the right clients. In this episode, we cover. dreaded niching topic. And Janine shares what happened in her business when she niched down fairly dramatically. We cover the pros and cons, but also touch on following the joy in your business and finding what it is that you love to do. There are so many nuggets in this episode, and I hope you find it really helpful. I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! Connect with Janine: LinkedIn | Website Episode Highlights: 01:24 The Impact of Niching Down 05:21 Insights on Visibility and Marketing 16:58 Identifying Your Core Offer and Niche 19:25 Why You Shouldn't Ask Customers What They Want 21:22 Conducting Qualitative Research on a Budget Thanks to Studio Cotton for sponsoring this episode & check out the Building Your Brand podcast website This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk) If you enjoyed this episode please leave a 5* rating and review!

Today on the podcast, I am chatting to Vicki Knights, who is a branding photographer and a visibility strategist, which is what we focused on in this episode. We delve into why visibility is important for your business, why you might struggle with it and how to overcome the typical visibility challenges.  It's a really inspiring episode that reminded me why there really is no one-size-fits-all when it comes to showing up in your business.  Episode Highlights: 03:01 The Importance of Visibility in Business 05:13 Overcoming Visibility Blocks 10:37 Balancing Confidence and Arrogance 21:20 Sustainable Visibility Practices 24:27 Alternative Visibility Strategies 27:52 Asking for Referrals and Networking Thanks to Studio Cotton for sponsoring this episode & check out the Building Your Brand podcast website Don't forget to check out Vicki online and if you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and recorded by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!     

In this episode, I chat with Ilana and Katie from Goodtype about their journey and experiences running a massive online community. We delve into their impactful takeover of Goodtype, with over a million Instagram followers, and what it's like operating such a large platform. Ilana and Katie share their initial meeting and collaboration, the challenges of maintaining and growing Goodtype, and their strategies for keeping the community engaged. We also discuss personal growth, navigating ego and confidence, setting big goals, and balancing business with creative endeavors. Plus, we get excited about their upcoming conferences, retreats, and their book set to release in 2025. Tune in for insightful discussions on collaboration, managing a thriving community, and the lessons learned along the way. Episode Highlights: 03:37 Building a Business Together 17:51 Acquiring Good Type 23:59 Transitioning and Earning Trust 27:00 Navigating Follower Dynamics 29:22 Challenges of Virality 31:53 Humility and Ego Management 44:53 The Reality Behind Social Media Mentioned in the Episode The Kernference Virtual Conference (aff link) Ninja Creami Goodtype Community The Typecast Podcast Thanks to Studio Cotton for sponsoring this episode & check out the Building Your Brand podcast website. Don't forget to check out Ilana and Katie on Instagram and if you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and recorded by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!   

I've talked a few times about my desire to start building my YouTube channel but how I've not yet found my flow so I was super excited to chat to Joe Allam, a seasoned filmmaker and photographer, to explore the nuances and realities of growing a YouTube channel. Joe, who is now based in Japan, shares his eclectic career background,  from his start in graphic design and eventual transition into filmmaking and photography. We chat about the challenges of maintaining consistency on YouTube, the importance of thumbnails, and the misconceptions about making money on the platform. Joe candidly discusses his near-bankruptcy experiences and offers actionable advice for budding YouTubers, emphasising the significance of persistence, creativity, and self-awareness. The episode is a treasure trove of insights for anyone interested in building a sustainable and enjoyable YouTube career. Episode highlights: 04:04 The Evolution of Joe's YouTube Channel 15:16 The Importance of Thumbnails and Authenticity 27:23 Reflecting on Missed Opportunities 27:47 The Value of Content Creation 30:55 Challenges and Misconceptions in YouTube 44:00 Building a Sustainable YouTube Channel Thanks to Studio Cotton for sponsoring this episode. Don't forget to check out Joe Online and follow him on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!   

In this episode, I chat with Laura Robinson, a seasoned copywriter and marketing mentor, about enhancing your sales strategies. Laura shares insightful tweaks for your marketing approach, talks about creating offers that align with your personality, and emphasizes the importance of enjoying what you sell. We explore common mistakes in launching products, the iterative nature of refining offers, and how to align your sales methods with your comfort zone. Discover how to build a personal brand and make selling a comfortable experience, plus check out Laura's free training, 'The Humble Mumble Cure,' for more actionable tips! Episode highlights:  08:13 Analyzing Launch Failures and Making Improvements 15:44 Creating Offers You Truly Love 21:29 Finding Your Selling Style 31:04 Rethinking Ideal Clients Thanks to Studio Cotton for sponsoring this episode. Don't forget to check out Laura online and why not sign up for Laura's newsletter? If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!   

One of the things I love about this podcast is that I get to invite people who I'm excited to learn from, who are experts in areas I am not, and who I can ask all the questions to. Today, my guest is LinkedIn Top Voice and Learning Instructor Marielle Legair. Marielle is also a certified coach and has lots of experience of building a personal brand on LinkedIn so her insights were so helpful. I hope you enjoy the episode!  Episode highlights:  04:54 Leveraging LinkedIn for Personal Branding 08:01 Common Mistakes on LinkedIn 11:51 Building a Strong LinkedIn Profile 14:03 Creating Engaging LinkedIn Content 15:32 Authentic Networking on LinkedIn  Thanks to Riverside for sponsoring this episode (and giving my listeners 15% off) Don't forget to check out Marielle on LinkedIn. If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!   

This episode was recorded with and is sponsored by Riverside. Head to https://creators.riverside.fm/lizmosley to check it out and use the code lizmosley for a 15% discount. In this episode, I chat with award winning freelance video and podcast editor Steve Folland to discuss the intimacy of podcasting, sonic branding, and the impact of podcasting on business. Steve shares insights from his successful podcasts 'Being Freelance' and 'Doing It for the Kids', his experiences with client work, and the evolution of his podcast community. We cover topics from how to market your podcast, the value of consistent audio elements, and the benefits of repurposing content. Steve also offers advice for those hesitant to start a podcast and talks about his passion for podcast editing. Tune in for valuable tips and behind-the-scenes stories!  Episode highlights:  05:51 The Power of Community and Podcasting 16:47 Private Podcasts and Monetization Strategies 31:35 The Value of Podcasting 49:54 Sonic Branding Don't forget to check out Steve online and follow him on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!   

This episode was recorded with and is sponsored by Riverside. Head to https://creators.riverside.fm/lizmosley to check it out and use the code lizmosley for a 15% discount. In this episode, I chat with Sarah Buckett, a collage artist who started her business in her forties after coming to it accidentally. Sarah never thought of herself as creative until she did a graphic design course as part of her previous career but the experience sparked something in her and since then she's created a beautiful business creating paper collage art and illustrations.  Sarah did my Design Your Own Branding course and we talked about how her experience shaped her business, and challenged lots of her limiting beliefs around branding.  Join us as we explore the intersections of creativity, business, and self-discovery in a really fun chat.  Episode highlights:  03:56 The Importance of Values in Business 13:39 The Creative Process and Finding Your Path 22:28 Embracing Failure and Learning from Experience 25:16 The Impact of Branding and Personal Growth Join the Design Your Own Branding course waiting list. Don't forget to check out Sarah online and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!   

In this solo episode, I dive into an update on my ongoing rejection challenge. I share the hurdles I've faced, such as recording resistance, documenting habits, and old self-doubts. I also get really honest about how I feel about the numbers.  Sidenote - I'll be opening enrolment for my branding course Design Your Own Branding and those on the waiting list get first dibs (and discounts!) so sign up here if you want to learn to DIY your branding.  Mentioned in the episode:  Episode 87: How to use rejection to grow your brand with Katie Chappell Episode highlights:  2:47 Pitching for Design Work vs. Podcasting 5:01 Adobe Express: A Content Creator's Tool (Advert) 6:20 Rejection Challenge Numbers Revealed 7:46 Unexpected Opportunities Thanks to Adobe Express for sponsoring this episode. If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!   

Leading nicely on from last week's impromptu chat about how to be a good podcast guest, this week is all about crafting effective podcast pitches. Along with some personal experiences from both receiving and making pitches, I have some really practical tips on how to craft the perfect podcast pitch so enjoy!  Episode highlights:  01:13 Early Podcast Pitches and Lessons Learned 02:08 Researching and Choosing the Right Podcasts 06:37 Writing an Effective Podcast Pitch 15:09 Common Mistakes to Avoid Thanks to Adobe Express for sponsoring this episode. If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!   

I said over the summer that it was going to be solo episodes, but I like to be flexible so when my podcast producer Lucy Lucraft and I were chatting about how to be a better podcast guest I thought it would be the perfect topic to cover and Lucy very kindly agreed to come and join me to chat about it.  We also chatted about Lucy's new podcast membership The Podcast Sessions which *technically* closes for enrolment tomorrow but for BYB listeners it's extended for a tiny bit longer! And honestly, having worked with Lucy for over three years, I think it's going to be epic! I hope you enjoy today's episode and do make sure you come back next week to hear how to pitch to be on podcasts. Episode highlights:  02:08 Why Being a Podcast Guest is Beneficial 05:26 Tips for Being a Great Podcast Guest 15:04 Technical Tips for Podcast Guests 18:13 Engaging with the Podcast Community Thanks to Adobe Express for sponsoring this episode. Sign up for Lucy's membership The Podcast Sessions here or slide into her DMs on Instagram. If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!   

Welcome back to a special summer series of mini solo episodes! Today I've thrown it over to you and I'm answering a bunch of questions my listeners asked me. They were such a good bunch of questions and I loved getting stuck in to them - from understanding where I get my confidence for the rejection challenge to learning about the environmental impacts of AI this is a  snackable episode I hope you'll enjoy!  Thanks to everyone who submitted such thought provoking questions and sorry to those I didn't have time to answer (perhaps I'll record another episode to fit them all in!)  Episode highlights: 00:08: What are the key rebranding steps? Melissa @MWstudioUK 04:14: How important have challenges & community been? Rachel @Rachilli 06:32: How do you involve your client's in the branding process? Moring @moringlimmer 10:08: My favourite features about the Adobe Express video editor (AD) 11:31: How do you nail down your niche? Morgan @logolassie 18:06: Where does your confidence for the rejection challenge come from? Thad @mrthadcox 22:36: What's one thing the branding industry should be talking about? Thad @mrthadcox If you'd like to join the next round of Design Your Own Branding when it opens in September, head right here: https://www.lizmosley.net/design-your-own-branding If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!   

Today on the podcast, I'm chatting with Ange Lyons, a brand and marketing graphic designer with 12 years of freelancing experience. I've follow Ange for years and recently met her at a networking event so I knew it was the perfect topic to talk to her about.  Ange is known for her excellent networking skills and community involvement and in this episode, she shares really insightful tips on authentic networking, the benefits of being part of communities, and advice on overcoming the common dread associated with networking.  We discuss in-person versus online networking, budgeting for networking, and the impact of networking on business growth and personal confidence. Ange also highlights some of her favourite (and least favourite!) networking experiences. Episode highlights:  04:20 The Reality of Networking Events 07:48 The Benefits of Networking for Business Growth 12:17 In-Person vs. Online Networking 21:58 Maximizing Networking Benefits Thanks to Studio Cotton for sponsoring this episode. Don't forget to check out Ange online and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!   

Have you ever wondered who does the design work for the fictional worlds that we see in films or TV programs? You know, the old fashioned letters, or a historical telegram, or maybe a brand for a business, or packaging for products. Today on the podcast it is such a treat for me to chat to Annie Atkins. Annie is a designer and prop maker for film and television, and she is particularly known for her work on various Wes Anderson films, including the Grand Budapest Hotel. We chat about how Annie struggled creating brands when she worked for an advertising agency, but how she got good at it when designing fictional brands for film. We talk about how she has diversified her income, the things that went wrong in her work, and the Reddit threads dedicated to that, and also how Annie Annie had planned to give up her career in graphic design, but then almost accidentally stumbled across this area of design that she loves. I had so much fun chatting to Annie, and I think you're really going to enjoy this episode, but I would love to hear what you think, so come and find me on Instagram, I'm always there. at @LizMMosley, or I recently have started an Instagram for the podcast, which is @buildingyourbrandpodcast. So come and let me know on either of those, what you thought of the episode, and I hope you enjoy it. Episode highlights: 02:50 Annie's Journey into Film Design 07:54 Challenges and Learning in Design 10:11 The Impact of AI on Design 19:17 Creating Fictional Brands for Film 23:56 Embracing Familiarity Over Originality in Film 25:13 Dealing with Criticism and Mistakes Thanks to Studio Cotton for sponsoring this episode. Don't forget to check out Annie online and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!