Podcasts about create tech products customers love

Velkommen til Kortslutning, sportspodcast-edition!Neida, vi kjører en ny klassisk Kortslutning-diskusjon på KI og hvor vi står på LLMer+koding i dag. Hvorfor er det så vanskelig å diskutere effekten LLMer vil ha på måten vi jobber på? Hva, hvis noe, vil effekten være? Er det verdt å bytte tre iterasjoner med skitkode mot 40kvm regnskog? Stiller vi feil spørsmål? Vet vi egentlig i det hele tatt hva programmering egentlig er?I løpet av episoden nevner Mikael et par bøker, legger med navn på de her så de er lette å finne igjen:Inspired: How to Create Tech Products Customers Love - av Marty CaganOvercrowded: Designing Meaningful Products in a World Awash with Ideas - av Roberto Verganti---Følg oss og send oss meldinger på @kortslutning.fun. Hosted on Acast. See acast.com/privacy for more information.

Karen Suarez: How to Design Communication Channels to Protect Agile Team Focus, and Avoid Interruptions Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. As a first-time Scrum Master managing a team of 15-20 people, Karen focused primarily on protecting them from constant interruptions in their open office space. However, she soon realized this approach was creating barriers between the team and stakeholders. Karen developed strategies to balance protection with accessibility by establishing "office hours" when the team could be interrupted, creating dedicated communication channels (like Slack) to collect stakeholder questions, and always including the Product Owner when change requests came in. This balanced approach maintained team focus while keeping communication lines open. In this segment, we refer to the Coach Your Product Owner e-course, available to all who need to support their product owners with understanding, and adopting an Agile way of working. Self-reflection Question: How might creating structured interruption times help your team maintain focus while still remaining accessible to stakeholders? Featured Book of the Week: The Scrum Guide Karen recommends repeatedly reading The Scrum Guide throughout your Agile journey. She finds she learns something new with each reading as her interpretation evolves with experience. Karen also highlights "Inspired: How to Create Tech Products Customers Love" by Marty Cagan, which helped her better understand the Product Owner role and gave her practical tools to support POs in their responsibilities. About Karen Suarez  Karen is a dedicated Scrum Master with a long experience driving agile transformations and fostering high-performing teams. She is passionate about continuous learning, and excels in aligning agile practices with organizational innovation. You can link with Karen Suarez on LinkedIn.

Is it better to hire someone with deep domain expertise and teach them product management, or to bring in an experienced PM who can learn the domain? Today, we're debating the strengths and weaknesses of both approaches across critical areas like business impact, product discovery, stakeholder management, and leadership!Listen (or watch) as Product Manager Brian Orlando and Enterprise Business Agility Coach Om Patel discuss why domain experts excel at identifying immediate pain points but may struggle with deeper product methodologies... or listen/watch as we discuss how experienced PMs can bring fresh perspectives while also facing steeper learning curves in specialized industries. This podcast is all about exploring the real-world tradeoffs Product Leaders face when building product teams and providing insights for both hiring managers and product professionals!#ProductManagement #CareerDevelopment #AgileLeadershipReferences:Boiler Room (film), 2000Marty Cagan - Inspired: How to Create Tech Products Customers Love, 2008AA120 - Did AirBnB Fire Their Product Managers?AA199 - W. Edwards Deming's Profound Knowledge for Transforming OrganizationsAA201 - Mastering Stakeholder Communication & Management= = = = = = = = = = = =YouTubeSubscribe on YouTube:https://www.youtube.com/channel/UC8XUSoJPxGPI8EtuUAHOb6g?sub_confirmation=1Applehttps://podcasts.apple.com/us/podcast/agile-podcast/id1568557596Spotifyhttps://open.spotify.com/show/362QvYORmtZRKAeTAE57v3= = = = = = = = = = = =Toronto Is My Beat (Music Sample)By Whitewolf (Source: https://ccmixter.org/files/whitewolf225/60181)CC BY 4.0 DEED (https://creativecommons.org/licenses/by/4.0/deed.en)

In this conversation on this week's podcast, Adam Warburton, Co-Founder of Rove, shares his journey from being a Chief Product Officer at large firms like Co-op and Travelex, to co-founding his startup, Rove. He discusses the challenges and learnings from transitioning to a startup environment, the importance of prototyping and user feedback, and the balance between being product-led and sales-led.Featured LinksFollow Adam on LinkedIn  Rove  Co-op Marty Cagan's book 'Inspired: How to Create Tech Products Customers Love'Chapters 00:00 Expectation vs. Reality in Happiness05:08 Transitioning from Corporate to Startup Life10:05 The Importance of Prototyping and User Feedback14:58 Navigating Product vs. Sales-Led Strategies20:00 The Value of Co-Founders in Entrepreneurship25:13 Learning from Experience: Shaping Product Practices29:46 Pragmatism Over Theory in Product Management35:08 Coaching and Training: Evolving PerspectivesKey takeawaysHappiness is expectation divided by reality.Transitioning from corporate to startup life brings unexpected challenges.Prototyping and user feedback are crucial in early stages.Navigating product vs. sales led strategies is essential for growth.Co-founders significantly enhance the entrepreneurial experience.Pragmatism often trumps theoretical frameworks in product management.Learning from experience shapes product practices.The importance of being adaptable in product strategies.Building a prototype can lead to significant traction.Coaching should focus on maximizing impact with available resources.Our HostsLily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She's currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She's worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath. Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury's. He participated in Silicon Valley Product Group's Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He's the author of What Do We Do Now? A Product Manager's Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon's music stores in the US & UK.

In this episode, we dive into "Crucial Conversations" by Patterson, Grenny, McMillan, and Switzler, exploring essential techniques for handling high-stakes discussions in both professional and personal settings.Whether you're a team leader, product manager, or looking to improve your interpersonal skills, this episode offers practical strategies to transform challenging conversations into opportunities for growth and collaboration.Listen as we discuss:Creating safety in dialogueManaging emotions and storiesThe STATE method for persuasive speakingDecision-making processes in teamsReferences:Crucial Conversations: Tools for Talking When Stakes Are High by Kerry Patterson, Joseph Grenny, Ron McMillan, and Al SwitzlerThinking, Fast and Slow by Daniel KahnemanEmpathy: A Handbook for Revolution by Roman KrznaricThe Lean Startup by Eric RiesINSPIRED: How to Create Tech Products Customers Love by Marty Cagan#CrucialConversations #CommunicationSkills #LeadershipDevelopmentcrucial conversations, communication skills, leadership, team management, conflict resolution, emotional intelligence, decision making, agile, product management, workplace communication= = = = = = = = = = = =YouTube= = = = = = = = = = = =Subscribe on YouTube:https://www.youtube.com/channel/UC8XUSoJPxGPI8EtuUAHOb6g?sub_confirmation=1Applehttps://podcasts.apple.com/us/podcast/agile-podcast/id1568557596Spotifyhttps://open.spotify.com/show/362QvYORmtZRKAeTAE57v3Amazonhttps://music.amazon.com/podcasts/ee3506fc-38f2-46d1-a301-79681c55ed82/Agile-Podcast= = = = = = = = = = = =Toronto Is My Beat (Music Sample)By Whitewolf (Source: https://ccmixter.org/files/whitewolf225/60181)CC BY 4.0 DEED (https://creativecommons.org/licenses/by/4.0/deed.en)

Marty Cagan is a luminary in the world of product. He's the author of two of the most foundational books for product teams and product leaders (Inspired and Empowered), he's the founder of Silicon Valley Product Group (one of the longest-running product advisory groups), and he's almost certainly worked with more product leaders and teams than any human alive. Now he's releasing his newest book, Transformed, which is sure to become a staple of tech-powered companies worldwide. Marty's previous appearance on our show remains one of the most popular episodes to date. In this conversation, we discuss:• The rise of “product management theater”• Changes in the PM role post-ZIRP and the shift from growth to build functions• The disconnect between good product companies and online product advice• How over-hiring has created challenges in the product industry• The most important skills for PMs to build• How to know if you're on a “feature team”• The potential disruption of product management by AI• Marty's new book, Transformed: Moving to the Product Operating Model• Four new competencies required for successful product organizations—Brought to you by:• Sprig—Build a product people love• Eppo—Run reliable, impactful experiments• Vanta—Automate compliance. Simplify security.—Find the transcript for this episode and all past episodes at: https://www.lennyspodcast.com/episodes/. Today's transcript will be live by 8 a.m. PT.—Where to find Marty Cagan:• X: https://twitter.com/cagan• LinkedIn: https://www.linkedin.com/in/cagan/• Silicon Valley Product Group: https://www.svpg.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Marty's background(04:46) His take on the state of product management(12:08) Product management theater(18:33) Feature teams vs. empowered product teams(24:48) Skills of a real product manager(29:27) The product management reckoning is here(32:05) Taking control of your product management career(34:59) The challenge of finding reliable product management advice(40:18) The disconnect between good product companies and the product management community(44:23) Top-down vs. bottom-up cultures(47:06) The shift in product management post-ZIRP era(49:44) The changing landscape of product management(52:05) The disruption of PM skills by AI(55:56) The purpose and content of Marty's new book, Transformed(01:02:05) The product operating model(01:08:27) New competencies required for successful product teams(01:11:25) Marty's thoughts on product ops(01:15:13) Advice for founders who don't want product managers(01:18:06) Lightning round—Referenced:• Transformed: Moving to the Product Operating Model: https://www.amazon.com/Transformed-Becoming-Product-Driven-Company-Silicon/dp/1119697336• Inspired: How to Create Tech Products Customers Love: https://www.amazon.com/INSPIRED-Create-Tech-Products-Customers/dp/1119387507• Empowered: Ordinary People, Extraordinary Products: https://www.amazon.com/EMPOWERED-Ordinary-Extraordinary-Products-Silicon/dp/111969129X• The nature of product | Marty Cagan, Silicon Valley Product Group: https://www.lennyspodcast.com/the-nature-of-product-marty-cagan-silicon-valley-product-group/• Product Leadership Theater: https://www.svpg.com/product-leadership-theater/• Product Management Theater: https://www.svpg.com/product-management-theater/• Linear: https://linear.app/• How Linear builds product: https://www.lennysnewsletter.com/p/how-linear-builds-product• Brian Chesky's new playbook: https://www.lennyspodcast.com/brian-cheskys-new-playbook/• Mamas, don't let your babies grow up to be coders, Jensen Huang warns: https://www.theregister.com/2024/02/27/jensen_huang_coders/• Epic Waste: https://www.svpg.com/epic-waste/• What is scrum and how to get started: https://www.atlassian.com/agile/scrum• CSPO: https://www.scrumalliance.org/get-certified/product-owner-track/certified-scrum-product-owner• PSPO: https://www.scrum.org/courses/professional-scrum-product-owner-training• Jira: https://www.atlassian.com/software/jira• Continuous Discovery Habits: Discover Products That Create Customer Value and Business Value: https://www.amazon.com/Continuous-Discovery-Habits-Discover-Products/dp/1736633309• Shreyas Doshi on LinkedIn: https://www.linkedin.com/in/shreyasdoshi/• Ben Erez's LinkedIn post: https://www.linkedin.com/feed/update/urn:li:activity:7168978777966891008/• Oracle: https://www.oracle.com/• The essence of product management | Christian Idiodi (SVPG): https://www.lennyspodcast.com/the-essence-of-product-management-christian-idiodi-svpg/• Making Meta | Andrew ‘Boz' Bosworth (CTO): https://www.lennyspodcast.com/making-meta-andrew-boz-bosworth-cto/• Building a long and meaningful career | Nikhyl Singhal (Meta, Google): https://www.lennyspodcast.com/building-a-long-and-meaningful-career-nikhyl-singhal-meta-google/• Partners at SVPG: https://www.svpg.com/team/• Trainline: https://www.thetrainline.com/• Almosafer: https://global.almosafer.com/• Expedia: https://www.expedia.com/• Shopify: https://www.shopify.com/• Salesforce: https://www.salesforce.com/• The ultimate guide to product operations | Melissa Perri and Denise Tilles: https://www.lennyspodcast.com/the-ultimate-guide-to-product-operations-melissa-perri-and-denise-tilles/• Understanding the role of product ops | Christine Itwaru (Pendo): https://www.lennyspodcast.com/understanding-the-role-of-product-ops-christine-itwaru-pendo/• Build: An Unorthodox Guide to Making Things Worth Making: https://www.amazon.com/Build-Unorthodox-Guide-Making-Things/dp/0063046067• What's Our Problem?: A Self-Help Book for Societies: https://www.amazon.com/Whats-Our-Problem-Self-Help-Societies/dp/B0BVGH6T1Q• Rivian: https://rivian.com/• AI-1 airbag vest: https://www.klim.com/Ai-1-Airbag-Vest-3046-000• Leslie Lamport's quote: https://quotefancy.com/quote/3702194/Leslie-Lamport-If-you-re-thinking-without-writing-you-only-think-you-re-thinking• Joan Didion's quote: https://www.goodreads.com/quotes/264509-i-don-t-know-what-i-think-until-i-write-it—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Megan Cook is the head of product for Atlassian's Jira software, which is used by 75% of Fortune 500 companies, has over 125,000 customers globally, over 15 different products, and is by far the most popular project management tool in the world. Megan has been at Atlassian for just under 11 years, and before this role, she was an analyst, a developer, and an Agile coach. In our conversation, we discuss:• How to get buy-in for your ideas• The value of starting small• How, and why, creating space for play is so essential• How Jira stays ahead of endless competition• Atlassian's approach to launching new product lines• Tactical tips for making remote work, work• A personal failure and the lessons learned from it—Brought to you by:• Teal—Your personal career growth platform• Sprig—Build a product people love• Vanta—Automate compliance. Simplify security.—Find the transcript for this episode and all past episodes at: https://www.lennyspodcast.com/episodes/. Today's transcript will be live by 8 a.m. PT.—Where to find Megan Cook:• X: https://twitter.com/meganwcook• LinkedIn: https://www.linkedin.com/in/cookmegan—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Megan's background(03:50) Creating space for play and psychological safety on teams(07:36) Peer feedback groups(10:30) Sharing stories of failure(13:33) The “10 dollar” game for priorities(15:24) Advice on making remote work, work(24:16) Getting buy-in for your ideas(28:33) The importance of staying open-minded(34:05) A quick summary of how to get buy-in(36:45) Fighting the good fight(38:15) Identifying customer pain points(43:04) Starting small and showing success(46:08) Launching new product lines(53:35) Atlassian's gated process for new product ideas(58:00) How Jira stays ahead of competitors(01:04:28) Learning from failure(01:08:30) Fight club(01:10:08) Lightning round—Referenced:• Jira: https://www.atlassian.com/software/jira• Atlassian: https://www.atlassian.com/• Bitbucket: https://bitbucket.org/product• Ben Crowe on LinkedIn: https://www.linkedin.com/in/ben-crowe-67299714/• Ash Barty on X: https://twitter.com/ashbarty• Atlassian's blog, Work Life: https://www.atlassian.com/blog• Lessons learned: 1,000 days of distributed at Atlassian: https://www.atlassian.com/blog/distributed-work/distributed-work-report• New research: How to make time for the work that matters: https://www.atlassian.com/blog/distributed-work/calendar-redesign-experiment• Atlas: https://www.atlassian.com/software/atlas• Confluence: https://www.atlassian.com/software/confluence• Lenny's swag store: https://lennyswag.com/• What is CSAT and how do you measure it?: https://www.qualtrics.com/experience-management/customer/what-is-csat• The UX research reckoning is here | Judd Antin (Airbnb, Meta): https://www.lennyspodcast.com/the-ux-research-reckoning-is-here-judd-antin-airbnb-meta/• Charlie Sutton on LinkedIn: https://www.linkedin.com/in/charliesutton/• Nokia 6100: https://en.wikipedia.org/wiki/Nokia_6100• Compass: https://www.atlassian.com/software/compass• Jira Product Discovery: https://www.atlassian.com/software/jira/product-discovery• Canva: https://www.canva.com/• Inspired: How to Create Tech Products Customers Love: https://www.amazon.com/INSPIRED-Create-Tech-Products-Customers/dp/1119387507• Scaling People: Tactics for Management and Company Building: https://www.amazon.com/Scaling-People-Tactics-Management-Building/dp/1953953212• Foundation on AppleTV+: https://tv.apple.com/us/show/foundation/umc.cmc.5983fipzqbicvrve6jdfep4x3• Foundation book series: https://www.amazon.com/Foundation-3-Book-Boxed-Set-Empire/dp/0593499573• Traeger smoker: https://www.traeger.com/shop/wood-pellet-grills—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Christian Idiodi is a partner at Silicon Valley Product Group. After a long product career and founding multiple companies, Christian now spends his time working closely with product leaders at companies big and small to implement and improve their discipline of product management. In today's episode, we discuss:• Why there's often a negative perception of product managers, and how we can fix this• The four attributes of a product manager's job: value, usability, viability, and feasibility• The power of finding reference customers• How Christian developed a process for high-volume hiring to help companies like McDonald's and Starbucks• Tactical tips for coaching, building relationships, and building trust as a leader—Brought to you by Jira Product Discovery—Atlassian's new prioritization and roadmapping tool built for product teams | Vanta—Automate compliance. Simplify security | Teal—Your personal career growth platform—Find the full transcript at: https://www.lennyspodcast.com/the-essence-of-product-management-christian-idiodi-svpg/—Where to find Christian Idiodi:• X: https://twitter.com/CIdiodi• LinkedIn: https://www.linkedin.com/in/cidiodi/• Website: https://www.svpg.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Christian's background(03:56) The negative perception of product managers(07:58) How to become a PM people want to work with(11:30) The definition of a product manager(14:46) Where new PMs fail(16:59) Reference customers: what they are and why they are so important(24:05) A quick summary of how to build a product that people want and love(26:44) How to determine product-market fit(29:54) The benefits of this approach(34:11) Real examples of using reference customers(40:06) Doing things that don't scale(48:40) How to get better at coaching and build trust with leaders(55:53) The fastest way to build trust(01:00:01) What to do in the absence of good coaching(01:02:51) How to get into product management(01:04:16) The pitfalls of early promotions(01:11:11) How to train someone for a promotion before giving the promotion(01:13:30) How to find a good coach(01:14:40) Christian's product work in Africa(01:21:22) The importance of passion and empathy in product work(01:22:54) Lightning round—Referenced:• Marty Cagan on LinkedIn: https://www.linkedin.com/in/cagan/• The nature of product | Marty Cagan, Silicon Valley Product Group: https://www.lennyspodcast.com/the-nature-of-product-marty-cagan-silicon-valley-product-group/• Silicon Valley Product Group: https://www.svpg.com/• Enhanced Product Discovery by SVPG Partner Christian Idiodi at Lean Product Meetup: https://www.youtube.com/watch?v=eQKaFEqhiqc• Geoffrey Moore's technology adoption curve: https://fourweekmba.com/technology-adoption-curve/• Stripe: https://stripe.com/• Building a culture of excellence | David Singleton (CTO of Stripe): https://www.lennyspodcast.com/building-a-culture-of-excellence-david-singleton-cto-of-stripe/• Building beautiful products with Stripe's Head of Design | Katie Dill (Stripe, Airbnb, Lyft): https://www.lennyspodcast.com/building-beautiful-products-with-stripes-head-of-design-katie-dill-stripe-airbnb-lyft/• Rippling: https://www.rippling.com/• Snagajob: https://www.snagajob.com/• Howard Schultz on LinkedIn: https://www.linkedin.com/in/howardschultz/• Tesla portable charger: https://shop.tesla.com/product/mobile-connector• Innovate Africa Foundation: https://www.innovateafrica.io/about/• Inspire Africa Conference: https://www.inspireafricaconference.com/• Inspired: How to Create Tech Products Customers Love: https://www.svpg.com/books/inspired-how-to-create-tech-products-customers-love-2nd-edition/• Empowered: Ordinary People, Extraordinary Products: https://www.svpg.com/books/empowered-ordinary-people-extraordinary-products/• Transformed: Moving to the Product Operating Model: https://www.svpg.com/books/transformed-moving-to-the-product-operating-model/• Succession on HBO: https://www.hbo.com/succession• Billions on Showtime: https://www.sho.com/billions• Real sports app: https://www.realapp.link/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

En el séptimo episodio de Mundo Data-Driven, vamos a probar un nuevo formato haciendo el resumen del influyente libro de Marty Cagan, "INSPIRED: How to Create Tech Products Customers Love". Este episodio especial condensa las lecciones y estrategias que han hecho de este libro una biblia para los creadores de productos tecnológicos o digitales, pero lo más interesante es que se pueden extrapolar para los productos de datos. Exploramos los principios fundamentales que separan a los equipos de productos exitosos de aquellos que luchan por innovar. Desde la importancia de una visión de producto convincente hasta la gestión efectiva de las partes interesadas y la adopción de técnicas de transformación cultural, cada tema se desglosa para proporcionar una comprensión clara de cómo aplicar estas ideas en el mundo real. Este episodio es crucial para líderes, gerentes de producto, diseñadores y desarrolladores que buscan inspiración y orientación para crear productos que no solo satisfagan las necesidades del mercado, sino que también encanten a sus usuarios pero tabien para aquellas organizaciones que esten buscando caminos para implementar una cultura data driven y las mejores técnicas para hacerlo. #MundoDataDriven #Innovación #ProductManagement #Tecnología #INSPIRED --- Send in a voice message: https://podcasters.spotify.com/pod/show/mundodatadriven/message Support this podcast: https://podcasters.spotify.com/pod/show/mundodatadriven/support

Brought to you by Brave—The independent, global search index you can use to power your search or AI app | Attio—The powerful, flexible CRM for fast-growing startups | Round—The private network built by tech leaders for tech leaders—Paige Costello is a beloved product leader with a reputation as a remarkable coach and mentor. She is currently the Head of Core Product at Asana, where she leads the group responsible for Asana's web, desktop, and mobile apps. Prior to that role, she served as the Director of Product at Intercom and, before that, as a Group PM at Intuit, where she kickstarted her product career through their renowned APM program. In today's episode, we discuss:• The unique product development process at Asana and how it's evolved• The double-diamond framework• Conscious leadership training, and why every Asana employee learns it• How to demonstrate confidence and earn trust from skeptics• Why curiosity and openness may be the most important PM competencies• How to give feedback using impact statements—Find the full transcript at: https://www.lennyspodcast.com/how-to-ask-the-right-questions-project-confidence-and-win-over-skeptics-paige-costello-asana-intercom-intuit/#transcript—Where to find Paige Costello:• Twitter: https://twitter.com/paigenow• LinkedIn: https://www.linkedin.com/in/paigecostello/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Paige's background(04:38) What Paige is responsible for at Asana(06:04) The evolution of Asana's product development process(09:10) Planning frequency(11:26) Examples of areas and metric tracking at Asana(12:46) The double-diamond process and how it's applied at Asana(16:53) Asana's office-centric hybrid work culture and the future of WFH(21:45) How to garner trust and win over skeptics(24:45) Why you should befriend researchers(26:17) How to exude confidence(29:03) The 3Es framework(33:43) Advice for early-career PMs(38:43) Paige's latest pillars strategy(40:05) AI at Asana(41:50) Lessons from Paige's time at Intuit(45:53) Challenges new PMs face(48:55) Challenges Paige has faced in her career(52:39) Paige's skill-focused career philosophy(55:43) Lightning round—Referenced:• Use This Equation to Determine, Diagnose, and Repair Trust: https://review.firstround.com/use-this-equation-to-determine-diagnose-and-repair-trust• About conscious leadership at Asana: https://wavelength.asana.com/workstyle-simple-shift/• The 15 Commitments of Conscious Leadership: A New Paradigm for Sustainable Success: https://www.amazon.com/15-Commitments-Conscious-Leadership-Sustainable/dp/0990976904• Intuit: https://www.intuit.com/• Inspired: How to Create Tech Products Customers Love: https://www.amazon.com/INSPIRED-Create-Tech-Products-Customers/dp/1119387507• The Blind Assassin: https://www.amazon.com/Blind-Assassin-Novel-Margaret-Atwood/dp/0385720955• The Alchemist: https://www.amazon.com/Alchemist-Paulo-Coelho/dp/0062315005• The Diplomat on Netflix: https://www.netflix.com/title/81288983• Fire of Love on Disney+: https://www.disneyplus.com/movies/fire-of-love/1hC7erRfsl3B• Poe: https://poe.com/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Обговорюємо новини з телеграм каналу https://t.me/automation_remarks_bot Підписуйтесь на наш новий подкаст "Не баг, а фіча": YouTube: https://www.youtube.com/channel/UCVUL5WIvKRoFaiBE3pgpW7g Anchor: ⁠https://anchor.fm/notabugpodcast⁠ Apple: ⁠https://apple.co/3Av6iPv⁠ Google: ⁠https://bit.ly/3wGEian 00:00:00 - Початок 00:02:02 - Книга "High Output Management" (https://www.amazon.com/High-Output-Management-Andrew-Grove/dp/0679762884) 00:10:57 - трішки про новий Amazon Kindle Scribe 00:13:26 - Європа вимагає публікувати вилку ЗП у вакансіях (https://www.businesspost.ie/politics/companies-will-have-to-publish-salary-ranges-in-job-adverts-under-new-eu-transparency-rules/) 00:18:13 - Черговий реліз Playwright який заступає на територію Cypress (https://github.com/microsoft/playwright/releases/tag/v1.32.0) 00:28:07 - Про Selenium Conf і WebDriver Manager (https://www.youtube.com/playlist?list=PLRdSclUtJDYXDEsWI0vwBmJxW17NgsaAk) 00:47:58 - Top 5 Agile QA Metrics (https://www.testrail.com/blog/agile-qa-metrics/) 01:16:04 - Про вразливості ChatGPT (https://systemweakness.com/new-prompt-injection-attack-on-chatgpt-web-version-ef717492c5c2) 01:33:38 - Називайте свої тести з "Should" (https://paperless.blog/start-test-names-with-should) 01:38:15 - Коротко про тестінг GPT Based Apps (https://jarbon.medium.com/testing-gpt-based-apps-5546449faab2) 01:44:03 - 10 Changes that improves our tests (https://medium.com/@tom_at_undo/10-changes-that-improved-our-tests-fefc253da201) 01:59:46 - Книга "Inspired: How to Create Tech Products Customers Love" (https://www.amazon.com/INSPIRED-Create-Tech-Products-Customers/dp/1119387507) 02:05:54 - Фінал і анонси

Brought to you by Amplitude—Build better products: https://amplitude.com/ | Lenny's Job Board—Hire the best product people. Find the best product gigs: https://www.lennysjobs.com/talent | Vanta—Automate compliance. Simplify security: https://vanta.com/lenny—Christine Itwaru is a longtime product operations leader at Pendo and more recently has taken on the larger role of Principal Strategist there. Before leading product ops, Christine spent 12 years in product management. In this episode, we delve into the rapidly growing field of product ops and discover how Christine is part of shaping the role industry-wide. She helps us define the role of product operations, what kind of person would be a good fit for the product ops role, when your company would benefit from product ops, and what red flags to look for if you decide to go down this path. Find the full transcript here: https://www.lennyspodcast.com/understanding-the-role-of-product-ops-christine-itwaru-pendo/#transcriptWhere to find Christine Itwaru:• Twitter: https://twitter.com/christineitwaru• LinkedIn: https://www.linkedin.com/in/christineitwaru/• Website: https://theproductheart.com/Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/Referenced:• Ben Williams on Lenny's Podcast: https://www.podpage.com/lennys-podcast/how-snyk-built-a-product-led-growth-juggernaut-ben-williams-vp-of-product-at-snyk/• Pendo: https://go.pendo.io/• Marty Cagan on Lenny's Podcast: https://www.lennyspodcast.com/the-nature-of-product-marty-cagan-silicon-valley-product-group/• Salesforce: https://www.salesforce.com/• Looker: https://www.looker.com/• Tray: https://tray.io/• Zapier: https://zapier.com/• Zendesk: https://www.zendesk.com/• Casey Winters on Lenny's Podcast: https://www.lennyspodcast.com/how-to-sell-your-ideas-and-rise-within-your-company-casey-winters-eventbrite/• Inspired: How to Create Tech Products Customers Love: https://www.amazon.com/INSPIRED-Create-Tech-Products-Customers/dp/1119387507/• Leaders Eat Last: Why Some Teams Pull Together and Others Don't: https://www.amazon.com/Leaders-Eat-Last-Together-Others/dp/1591848016/• The Product-Led Organization: Drive Growth by Putting Product at the Center of Your Customer Experience: https://www.amazon.com/Product-Led-Organization-Putting-Customer-Experience/dp/1119660874• Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty: https://www.amazon.com/Product-Roadmaps-Relaunched-Direction-Uncertainty/dp/149197172X/• The Product Experience podcast: https://www.mindtheproduct.com/the-product-experience/• Matilda the Musical: https://www.imdb.com/title/tt3447590/• Rise on Disney+: https://www.disneyplus.com/movies/rise/6Yv1uRnw2uAJ• Miro: https://miro.com/• Figma: https://www.figma.com/• Seismic: https://seismic.com/• Gong: https://www.gong.io/In this episode, we cover:(00:00) Christine's background(02:34) How working with Ben Williams led Christine to Lenny's Podcast(05:02) The role of product ops in product management(07:31) How 2019 became “the summer of product ops”(11:19) The different ways product ops can assist product teams(15:50) How Pendo used product ops to bring teams together and share data(18:15) Where user research fits in (22:39) How product ops are being utilized—and not exclusively in B2B companies(24:47) How to convince a product leader that you need product ops(27:41) Why customer experience is the core of a PM's role(29:47) Who is doing the work of the product ops person before that role is created(31:37) Christine's response to Casey Winters's take on ops teams(37:40) Signs your company could benefit from a product ops team(30:56) How a lack of transparency led to Pendo adding product ops(46:11) The line between product ops and product marketing(47:30) Who might be a good fit for a product ops role(53:39) Red flags for product ops roles (that apply to any role) (54:08) How product teams are structured at Pendo(57:18) Lightning roundProduction and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

What separates the most successful product companies in the world — Apple, Amazon, Google —from everyone else? It's a question Marty Cagan has spent the better part of his career exploring, writing about, and seeking to answer. At least part of the answer lies in the fact that many of these highly successful companies follow a model where product teams are empowered to solve problems and deliver outcomes rather than accept requirements and deliver outputs.  Marty Cagan joins us to discuss the many ways empowered product teams can drive value and growth for companies if only they're allowed to. Marty is a renowned product leader, founder, and partner at the Silicon Valley Product Group. He's the author of two influential books, Empowered: Ordinary People, Extraordinary Products and Inspired: How to Create Tech Products Customers Love. Marty has been a prominent figure in Silicon Valley for years, having previously worked at eBay, Netscape, and Hewlett-Packard. Over the past two decades as the founder of Silicon Valley Product Group, Marty has provided consultancy for several significant technology products and established himself as a leading advocate for building customer-centric, product-focused organizations.   Resources: Learn more at svpg.com See examples of product visions for companies like Airbnb, Apple, Asana, Dropbox, Hubspot, and SpaceX on the SVPG site Read Empowered Read Inspired Connect with Marty Cagan on LinkedIn Follow Marty Cagan on Twitter Learn more and get the full show notes on the 3Pillar website  

Brought to you by Amplitude—Build better products: https://amplitude.com/ | Eppo—Run reliable, impactful experiments: https://www.geteppo.com/ | Pando—Always-on employee progression: https://www.pando.com/lenny—Marily is a computer scientist and an AI Product Leader currently working for Meta's reality labs, and previously at Google for 8 years. In 2014 she completed a PhD in Machine Learning. She is also an Executive Fellow at Harvard Business School and she has taught numerous courses, actively teaching AI Product Management on Maven and at Harvard. Marily joins us in today's episode to shed light on the role of AI in product management. She shares her insights on how AI is empowering her work, and why she believes that every Product Manager will be an AI Product Manager in the future. We also discuss why PM's should learn a bit of coding, where they can learn it, and best practices for working with data scientists. Marily shares some insight into building her AI Product Management course and also why she full-heartedly believes you should also create your own course.Find the full transcript here: https://www.lennyspodcast.com/ai-and-product-management-marily-nika-meta-google/#transcriptWhere to find Marily Nika:• Instagram: http://www.instagram.com/marilynika• LinkedIn: https://www.linkedin.com/in/marilynika/• YouTube: https://www.youtube.com/c/MarilyNikaPM• Website: https://bio.link/marilynikaWhere to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/Referenced:• The Download newsletter: https://www.technologyreview.com/topic/download-newsletter/• TLDR newsletter: https://tldr.tech/• ChatGPT: https://chat.openai.com/auth/login• MidJourney: https://midjourney.com/home/• Whisper: https://whisper.ai/• Machine Learning Specialization course: https://www.coursera.org/specializations/machine-learning-introduction• Career Foundry: https://careerfoundry.com/• Coding Dojo: https://www.codingdojo.com/• Building AI Products—For Current & Aspiring Product Managers course on Maven: https://maven.com/marily-nika/technical-product-management• arXiv: https://arxiv.org/• Marginal Revolution blog: https://marginalrevolution.com/• Automl: https://cloud.google.com/automl• Inspired: How to Create Tech Products Customers Love: https://www.amazon.com/INSPIRED-Create-Tech-Products-Customers/dp/1119387507• You Look Like a Thing and I Love You: How Artificial Intelligence Works and Why It's Making the World a Weirder Place: https://www.amazon.com/You-Look-Like-Thing-Love/dp/0316525227• The Adventures of Women in Tech Workbook: A Life-Tested Guide to Building Your Career: https://www.amazon.com/Adventures-Women-Tech-Workbook/dp/1646871022• Boz to the Future podcast: https://podcasts.apple.com/us/podcast/boz-to-the-future/id1574002430• The White Lotus on HBO: https://www.hbo.com/the-white-lotus• Lensa: https://apps.apple.com/us/app/lensa-ai-photo-video-editor/id1436732536In this episode, we cover:(00:00) Marily's background(03:20) How Marily stays informed about the latest developments in AI(04:46) What is overhyped and underhyped in AI right now(05:59) How Marily uses ChatGPT for work(08:25) Why product managers will be AI product managers in the future(11:16) How to get started using AI(14:12) When not to use AI(15:47) How much data do you need for AI to work properly?(17:01) When should companies develop their own AI tools?(18:35) What an AI model is and how it is trained(21:25) How Google demonstrated the ability of AI to translate a conversation in real time(23:02) Why AI will not replace PMs(23:48) A case for learning to code(26:21) Where to learn to code(27:40) How to become a strong AI PM(29:25) Challenges that AI PMs face(31:16) Getting leadership on board with investing in AI(33:10) How PMs will work with data scientists and AI(35:29) Marily's AI course(39:12) AutoML and how a renewable-energy company used it to improve its turbine maintenance procedure(40:31) How Marily built her course and the modifications she has made(42:53) Why you should create your own course(44:08) Lightning roundProduction and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

The book Inspired was a significant change for the market. First, everyone wanted to apply every detail to the day-to-day of the company. Usually, when some companies discover the book, they try to use the entire vision. The book inspired has been a reference for the product market, especially digital, for a long time, including impacting the design world. We can cite, in a way, the emergence or rebirth and resignification of the term Product design, for example. But here comes the sad part: it didn't work out as expected in some of these cases. You may have seen this globally, in various possibilities and sizes. For the most part, we can you see some problems of culture, maturity, and adaptation to the ideal context. And then we have a new book, with Chris Jones, Empowered. A kind of compliment that somehow broke the ideal of leadership's verticality, command, and order. This show will pass through some questions like: Does the product vision work in any market? Or rather, is it suitable for any company? Does the term Product design change the performance of what we knew as UX design? For this, we invited Marty Cagan a founder and partner at Silicon Valley Product Group, and former product leader at eBay, Netscape, and HP. Author of INSPIRED and EMPOWERED. He held executive product positions at eBay, Netscape, Continuous, and HP; start-ups, and Fortune 500. He also is specialized in defining successful products, building effective product teams, and improving product development processes. Follow Marty Cagan on these links: https://www.linkedin.com/in/cagan/ https://www.svpg.com/ Marty Cagan's book: Inspired: How to Create Tech Products Customers Love https://amzn.to/3cgvHV5 EMPOWERED: Ordinary People, Extraordinary Products (Silicon Valley Product Group) (English Edition) https://amzn.to/3PKFIr1 Related Links: https://productmanagementfestival.com/who-is-marty-cagan-anyway/ https://www.youtube.com/watch?v=0NSP8M6gulY ----------------------------- The past year we decided to start this new project called Good Morning UX, an extension of another show called Bom Dia UX, with such special-international guests. Actually, we invited a lot of professionals who are references for us and that have so much history in our industry. This is the Good Morning UX, a recorded show produced and launched on the Design Team channel twice a month. ----------------------------- Follow us: Rodrigo Lemes Linkedin: https://www.linkedin.com/in/rodrigolemes Twitter: https://twitter.com/rodrigolemes Rafael Burity Linkedin: https://www.linkedin.com/in/rafaelburity Twitter: https://twitter.com/rafaelburity Instagram: http://www.instagram.com/rafaelburity

Justin Zalewski is the Director of Product Design and Strategy at Studio Science. He leads a team of talented product designers and works with clients to solve business problems through design. He and his team are experts in rapid prototyping and running experiments to more quickly learn from and deliver value to customers. He has led projects with clients ranging from market-leading tech companies to Fortune 500 brands. Some of his clients include Angi, Genesys, Simon, Stack Overflow, and Cummins.   Questions   Now, could you share with us, in your own words, just a little bit about your journey, how you got to where you are today? So, customer and product design. Now, tell us a little bit about Studio Science. What is Studio Science and what does Studio Science do? So, maybe could you share with me one or two trends that you've seen in the customer experience space that you think is critical for a business to constantly be looking at to ensure that they are keeping current with the needs of their customer? Why do you think it's important for not only the customer experience, but the employee experience to ensure that your alignment in terms of needs is not just on the CX end but it's also on the EX end and what does that look like in terms of it being beneficial to both? Now, could you also share with us what is the one online resource, tool, website, or app that you absolutely can't live without in your business? Could you also share with us what's one thing that's going on in your life right now that you're really excited about? Either something you're working on to develop yourself or your people. We do have a lot of persons that listen to this podcast, who are business owners, as well as managers and they believe that their companies have great products and services, but from time to time, they do lack constantly motivated human capital, so the people are not as motivated. If you're sitting across the table from one of those persons today, what's the one piece of advice that you'd give them to increase or improve their motivation and have a successful business? Could you also share with us Justin, our listeners would have tapped into this episode, they would like to connect with you. And so, they would like to know where can they find you online? So, before we wrap our episodes up, we always like to ask our guests, do you have a quote or a saying that during times of adversity or challenge, you'll tend to revert to this quote, it kind of helps to get you back on track or get you refocused if for any reason you got derailed.   Highlights   Justin's Journey   Justin shared that he started in the world of design and the way he started was a little more in the world of graphic design. And that led him into just kind of a natural curiosity into the more technical side of things. And so, he started to kind of branching out from just the visual design of things in visual communication into building things and figuring out how things work. So, getting into code, building websites, building apps. And that led him into product design.   So, figuring out what is the UX, the user experience of making sure that these kinds of things are intuitive, easy to use, fun to use, and really meeting customer needs. And that caused him to broaden his lens, especially the last 10 years and his time at Studio Science to broaden his lens, and especially adapt a service design mindset. So, looking across the whole customer journey from everything they're doing, with a digital product, outside of a digital product, their in-person interactions, the way that the organization delivers a service to a customer.   And one of the things that he's been really passionate about lately and getting really excited about is how they use their design skill set and looking through the business world with that lens, to bring people together, bring siloed disparate departments together in pursuit of that common goal. Because really, everybody wants to serve the customer, we're all just coming at it from different angles. And so, where he's at today, is being able to use that design skill set, not just for improving visual design or UX, but actually to bring people together to create a better service and a better experience for customers.   What is Studio Science and What Does Studio Science Do?   Justin shared that Studio Science is a design and innovation firm. And their purpose is to help businesses designed with people as opposed to for people. So, they saw this in a variety of ways but if he could sum it up, it comes down to this, customer experience depends on meeting people's needs and people's needs are constantly changing. So, businesses have to constantly change too. And they know that this is hard. So, where they come in is they help businesses, 1) Understand what their customers need. And then 2) Deliver solutions to meet those needs. Obviously, that's super vague.   So, to get more specific, they do a lot of work with large enterprise companies. And they're in a lot of cases in a place where they've enjoyed long term success but what got them here won't get them to that next stage.   So, more often than not, the way these large companies are set up, doesn't allow them to innovate well, because they're not built to move quickly. There're all kinds of bureaucratic structure that's in place, a lot of times for understandable reasons, but it ends up hindering this kind of evolution that's needed to meet customer needs.   So, when they speak with people that are responsible for advancing customer experience in organization like this, a lot of times they're frustrated, sometimes even feeling hopeless, because they've been banging their head against the wall trying to make progress in their organization.   But that's where they can come in, they can act as their modern design team from the outside, when it's not possible to operate that way from the inside. So, they can build an understanding of customer needs, match that up with business goals and then mentioned, they are big fans of rapid prototyping, they prototype those solutions so you can learn really quickly without having to build and roll out a full solution. They're building to learn rather than building just to launch things and that's the best way to align what a business is offering to what customers actually need.   Me: So, Studio Science is on to some great stuff there.   Trends in the Customer Experience Space for Businesses to Look at to Keep Up with the Needs of Their Customers   Me: Now, what has been your experience? I noticed you mentioned in ensuring that you deliver a great experience to your customers, because businesses are continually changing, you need to continually change or customers are continually changing, rather, you need to continually change. So, maybe could you share with me one or two trends that you've seen in the customer experience space that you think is critical for a business to constantly be looking at to ensure that they are keeping current with the needs of their customers? Justin stated that he thinks it all comes down to measuring the right kinds of things. And what is challenging and what we see a lot of organizations struggling with, is that the things that are easiest to measure, those quantitative kinds of things where if you've got a digital product or website, you can throw up Google Analytics or your platform of choice super quickly and you can measure all kinds of all kinds of the what's, how many people are visiting, how many people are doing this kind of thing within their app, and that's all valuable. But to really get to the deeper levels of evaluating customer experience and figuring out are we headed in the right direction? Are we actually solving a need for our customers? You got to dig into the qualitative side of it as well, the why behind it all to figure out like alright, we can see that this thing is happening, our customers are downloading our product or they're signing up for this offering, they're buying these things on our ecommerce store. But why are they or aren't they doing this, this thing we thought would be a big hit.   And so, that's where he thinks digging into just making sure that you're tied in with your customers, via any variety of methods for qualitative research can be that interviews, workshops, developing relationships like having a customer advisory board, where you've got those close relationships with customers, where you can just go and talk to people really quickly where there's not a chance for that barrier and that space to develop between a business and their customers, because that's what leads to misalignment and shipping things that don't actually fit what the customer needs.   The Alignment of Needs for Both Customer Experience and Employee Experience   Me: Brilliant. Now, in addition to what you've shared, could you also share with us why do you think it's important for not only the customer experience, but the employee experience to ensure that your alignment in terms of needs is not just on the CX end but it's also on the EX end and what does that look like in terms of it being beneficial to both?   Justin stated that they are great questions, because there's no way to separate the customer experience from the employee experience, the employees are what makes it possible to actually deliver a customer experience, and especially a good customer experience. And there's also, and he's sure we've all seen these kinds of things happening or read about it in the news with Amazon or otherwise, it's also very possible for an organization to deliver a great customer experience at the expense of the employee experience, and how that's not sustainable and it allows all these problems to grow and fester.   And so, it's really impossible to separate the two. And so, what he advocates for and what Studio Science advocates for is actually bringing the two together and there's a variety of different ways to do this.   But they found the best way is through a service design approach. And so, there's a lot of different aspects to that but one example and one really helpful tool that's part of a service design approach is to develop a service blueprint.   So, you might be familiar with a customer journey map or you're mapping out here's what a customer is experiencing at different stages of their journey with us. Think of a service blueprint as adding on another layer to that of not just what is the customer experiencing, but what is the business doing to enable that experience. What are our people, what is our staff doing? What kinds of technology do we have in place that is enabling that experience?   And especially mapping it out of that high level allows them to pinpoint like what are the points of friction and why? Like what's happening. But also, it's a great tool to bring people together and figure out, like we can see there's an issue here, is that a technology problem? Is that something where a department is just totally overwhelmed and overloaded, and we haven't really developed an understanding about that today. And then how can we solve that together rather than just trying to brute force a better experience in a way that's just not going to be feasible because people can only do so much.   App, Website or Tool that Justin Absolutely Can't Live Without in His Business   When asked about online resources that he cannot live without in his business, Justin shared that for him, it is Slack. And so, especially in this remote collaborative world, they've been on Slack for several years, even before the pandemic where they really leaned into remote work, and he knows other folks are on different systems. Microsoft Teams has gained a lot of ground, he's a big Slack fan. He thinks it's a way to cut down on email, really emphasize the quick kind of asynchronous collaboration that just helps a business run and helps bring people together.   Books that Have Had the Biggest Impact on Justin   When asked about books that have had an impact, Justin stated that it's so hard to narrow down to a couple but the ones that come to mind most readily are one he read a while back is a book called Thinking, Fast and Slow, his name is Daniel Kahneman, behavioral economics that wrote about basically like two systems of thinking like our fast thinking brains and our slow thinking brains and all kinds of like the biases that develop because of how we're built to think. And it just has all these implications that has really changed the way he thinks about a lot of his own interactions in his own life. But also, when he tries to empathize and understand like how other partners and colleagues in business are looking at things or how their customers are perceiving a solution or their experience, it's been really eye opening.   The other he would say is Inspired: How to Create Tech Products Customers Love by Marty Cagan. It's a book really all about product management but it's, he'd say it opens up some lines of thinking even outside of product management, really just about how to rapidly iterate, really learn quickly from customers, and all the different ways you can test solutions in a really lean, cheap way without needing to invest a lot of money into it.   What Justin is Really Excited About Now!   When asked about what's something that is going in right now that he's really excited about, Justin stated that it's a great question. So, he's really excited for himself and then also to share this with his team and try to foster this kind of mindset of making space. And it seems like it's only snowballing and getting more common these days that the people are just very scattered, torn in a lot of different directions.   And so, bringing focus and creating space to be focused on the highest priority things he thinks is a really valuable thing, he won't say it's undervalued, because there are a lot of people that are beginning to emphasize that more and more. But it's increasingly challenging in the world, just because there are so many distractions, so many things calling for our attention. And so, finding ways to focus, to prioritize and to really be mindful about what we're spending time on, is something he's been really focusing on lately for himself, but also trying to bring that to those around him and his team.   Advice for Business Owners and Managers who Lack Constantly Motivated Human Capital   Me: Now, we do have a lot of persons that listen to this podcast, who are business owners, as well as managers and they believe that their companies have great products and services, but from time to time, they do lack constantly motivated human capital, so the people are not as motivated. If you were sitting across the table from one of those persons today, what's the one piece of advice that you'd give them to increase or improve their motivation and have a successful business?   When asked about one piece of advice he would give to business owners and managers to increase or improve motivation and have a successful business, Justin stated that he's sure these folks have heard a lot of things about making sure people have the motivation from a strong mission and vision for a company and that is all really critical and it's hard to do much without that. But if he can add something new that they might not have heard as much about before, it's the concept of involving the employees and even partners, anybody that you're working with, to deliver value to your customers. Involving them in the process of co-creating solutions, rather than dictating solutions and process to them.   And so, when you're thinking about, “Hey, like, we're going to develop this new product, we're going to sell it this way, we're going to deliver it to customers this way.” Rather than it being entirely a top down approach, this is strongly urge but forced upon the employees. He thinks you'd be surprised how powerful it is to actually involve the employees and the team in coming up with the solution.   And so, some of the ways that they do that are actually just starting by talking with employees, but also getting their input, running workshops like, “Here's the problem that we're trying to solve. We know that you live in this world every day, like what do you see, what's your perspective?   And how can we actually like make this kind of outcome for the business?”   And he thinks bringing those perspectives together, one it is proven to actually generate better solutions and more feasible solutions because it comes from the people that actually be carrying out work. But two, it gets people involved and gets their buy in on the solution and helps them feel more involved rather than a cog in the machine.   Me: Okay. Awesome. So, a high level of inclusivity so they feel like they're a part of where the company is going, the decisions that are made and of course, you get greater buy in, which means you get, hopefully increased motivation, and people feel like they're a part of something bigger than just the operational stuff that they do every day.   Where Can We Find Justin Online   LinkedIn – Justin Zalewski Website – www.justinzalewski.com Website – www.studioscience.com   Quote or Saying that During Times of Adversity Justin Uses   When asked about a quote or saying that he tends to revert to, Justin shared that he's bad at quotes, but he'll give kind of the sentiment behind the idea. And he's sure there are folks that have said it better.   But it comes down to like, there's only so much you can do at one time. He will attempt to quote something he read from recently where someone that took a very sensible approach to life of not chasing after, always the next thing always bigger and better.   But realizing that all you can do is worry about like, “What am I going to do today to make the most out of today, rather than worry so much about the next week, next month, next year, which I really have little control over.”   So, he thinks taking a reasonable perspective of here are the things that I can control and influence today and here's the things that I can't, and I can just do my best to be prepared for when those kinds of things do come up, really helps him to just take a little bit of the pressure off in moments of stress and refocus himself to what's really important.   Me: So, just wanted to tell you, thank you so much for hopping on to our podcast, Navigating the Customer Experience and sharing some of these great insights as it relates to customer experience design, as well as ensuring that as an organisation, you look to not just satisfy the needs of your customers, but you also your employee needs. And the value that you brought to both myself and our listeners, I think is really great at a time that people are really looking at, how are they going to position themselves for 2023 as we exit one calendar year and jump into the next? And what are some areas that really need to be given that high level, super focus to ensure that they can stay on top of their game in their industry and really give their customers what they're looking for both on an internal and an external level. So, thank you so much.   Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest   Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners   Links Thinking, Fast and Slow by Daniel Kahneman Inspired: How to Create Tech Products Customers Love by Marty Cagan   The ABC's of a Fantastic Customer Experience   Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC's of a Fantastic Customer Experience.”   The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience!

“Instead of being given a roadmap of features, an empowered team is given a problem to solve and they get to figure out the best way to solve that problem." Marty Cagan is the founder of the Silicon Valley Product Group and the author of “Inspired” and “Empowered”. In this episode, we discussed how companies ought to build great products by learning from the best product companies. Marty explained the importance of building the right product and shared the two inconvenient truths about building products. Marty then elaborated on the traits a good product team has and how to create an empowered product team by ensuring ownership and alignment and by having clear product vision, strategy, and focus. Towards the end, Marty shared the importance of coaching and nurturing people, how to hire better, and how to structure product team topologies. Listen out for: Career Journey - [00:05:48] Writing Inspired & Empowered - [00:11:38] Building the Right Product - [00:16:23] Two Inconvenient Truths - [00:17:45] Traits of Good Product Teams - [00:22:06] Engineering Involvement - [00:24:53] Empowered - [00:26:44] Ownership & Alignment - [00:28:41] Product Vision & Strategy - [00:33:00] Focus - [00:35:39] Coaching & Nurturing People - [00:39:40] Hiring - [00:41:56] How to Structure Teams - [00:43:49] 4 Tech Lead Wisdom - [00:46:55] _____ Marty Cagan's Bio Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, advising and coaching, Marty Cagan served as an executive responsible for defining and building products for some of the most successful companies in the world, including HP Labs, Netscape Communications, and eBay. Marty is also the author of the books INSPIRED: How to Create Tech Products Customers Love and EMPOWERED: Ordinary People, Extraordinary Products. Follow Marty: Website – https://www.svpg.com/ LinkedIn – https://www.linkedin.com/in/cagan Twitter – @cagan Our Sponsors DevTernity 2022 (devternity.com) is the top international software development conference with an emphasis on coding, architecture, and tech leadership skills. The lineup is truly stellar and features many legends of software development like Robert "Uncle Bob" Martin, Kent Beck, Scott Hanselman, Venkat Subramaniam, Kevlin Henney, and many others! The conference takes place online, and we have the 10% discount code for you: AWSM_TLJ. Skills Matter is the global community and events platform for software professionals. You get on-demand access to their latest content, thought leadership insights as well as the exciting schedule of tech events running across all time zones. Head on over to skillsmatter.com to become part of the tech community that matters most to you - it's free to join and easy to keep up with the latest tech trends. Like this episode? Subscribe on your favorite podcast app and submit your feedback. Follow @techleadjournal on LinkedIn, Twitter, and Instagram. Pledge your support by becoming a patron. For more info about the episode (including quotes and transcript), visit techleadjournal.dev/episodes/102.

Read the full Show Notes and search through the world's largest audio library on Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Sometimes teams want to have too many stories in progress. This detracts from their ability to deliver. Luís suggests that, instead, teams should be focusing on “flow”, and instead highlight and solve the possible priority conflicts that sometimes lead to this anti-pattern of having too much in progress.  Featured Book of the Week: Inspired by Marty Cagan  The book Inspired: How to Create Tech Products Customers Love, by Marty Cagan, helped Luís understand that he needed to get out of the Scrum Master comfort zone, and work on the “upstream” activities as well. The book broadened Luís' sision on what product development is. Luís leaves us a call-to-action as Scrum Masters, to stop focusing only on the “downstream” activities and learn how to help the organizations we work with focus on “the right things”. How can Angela (the Agile Coach) quickly build healthy relationships with the teams she's supposed to help? What were the steps she followed to help the Breeze App team fight off the competition? Find out how Angela helped Naomi and the team go from “behind” to being ahead of Intuition Bank, by focusing on the people! Download the first 4 chapters of the BOOK for FREE while it is in Beta! About Luís Santos Silva Luís is not your typical Agile Coach as he doesn't have an IT background. He worked his way from a contact center up to Lean and Agile Coach and is now a Agile Coach team lead at OutSystems. You can link with Luís Santos Silva on LinkedIn.

Alyssa Simpson Rochwerger, co-author of Real World AI and Director of Product Management at Blue Shield California, sits down with Cindy Moehring to explain the difficulties and benefits of managing engineers as someone without an extensive background in technology. Rochwerger and Moehring also discuss the harms of unbalanced data sets in creating AI, the art of raising concerns before product launch, and the importance of macro and micro thinking. Learn more about the Business Integrity Leadership Initiative by visiting our website at https://walton.uark.edu/business-integrity/ Links from episode: YouTube's Transparency Report: https://transparencyreport.google.com/youtube-policy/removals?hl=en (https://transparencyreport.google.com/youtube-policy/removals?hl=en ) How to Create Tech Products Customers Love by Marty Cagan: https://svpg.com/inspired-how-to-create-products-customers-love/ (https://svpg.com/inspired-how-to-create-products-customers-love/) Coded Bias by Shalini Kantayya: https://www.codedbias.com/ (https://www.codedbias.com/)

Bei Product Discovery Aktivitäten geht es darum, Wissen zu generieren. Wissen, um Unsicherheit und die Risiken zu reduzieren, die uns im Rahmen der agilen Produktentwicklung begegnen. Marty Cagan nennt als die vier großen Risikotypen in der Produktentwicklung - value risk (ob die Kunden es kaufen oder die Nutzer es verwenden werden) - usability risk (ob die Benutzer herausfinden können, wie man es benutzt) - feasibility risk (ob unsere Teams mit der Zeit, den Fähigkeiten und der Technologie, die wir haben, das bauen können, was wir brauchen) - business viability risk (ob diese Lösung auch für die verschiedenen wirtschaftlichen Aspekte unseres Geschäfts funktioniert, d.h. tragfähig ist) In dieser Folge haben wir Juliana Brell von sipgate zu Gast. Juliana versucht, die Discovery Aktivitäten in den Scrum Teams zu verankern und berichtet über die Erfahrungen von ihr und ihren Kolleg:innen. Im Gespräch wird auf folgende Quellen und Autor:innen Bezug genommen: - Marty Cagan: INSPIRED: How to Create Tech Products Customers Love und seinen "insights Blog" bei der Silicon Valley Product Group (svpg.com) - Teresa Torres: Continuous Discovery Habits - Jeff Patton: Dual Track Development s not Duel Track - Tim Herbig: Product Discovery Resources Hub Und wie im Gespräch von Juliana erwähnt, besetzt sipgate gerade die Rolle als Discovery Expert:in. Wer also die entsprechende Erfahrung mitbringt und zusammen mit Juliana und ihren Kolleg:innen das Thema Product Discovery auf das nächste Level heben möchte… Hier gehts zur Ausschreibung: https://www.sipgate.de/jobs/job?r=discovery-expert Wenn ihr darüber hinaus Kontakt mit Juliana Brell aufnehmen wollt, erreicht ihr sie am besten via LinkedIn: https://www.linkedin.com/in/juxliana-brell/ Relevante Podcast-Folgen in Kontext dieser Episode sind: - Outcome Goals und Product Discovery mit Tim Herbig - Welche Rolle sollte Product Discovery in der Arbeit von Product Ownern spielen? mit Heiko Stapf - Produktmanager im Startup – ein Erfahrungsbericht mit Lars Böhnke Weitere Artikel, Videos und Literaturempfehlungen haben wir euch in unserer recht neuen Produktwerker Box (box.produktwerker.de) zusammengestellt. Zu diversen Herausforderungen für Product Owner haben wir dort unsere Content-Empfehlungen zusammengetragen. Eine davon behandelt das Thema: Product Discovery um Wissen zu generieren Wie integriert ihr bei euch Product Discovery in den Scrum Zyklus? Hast du vielleicht selber weitere Tipps für uns und die anderen Hörer:innen? Wir freuen uns, wenn du deine eigenen Erfahrungen mit uns in einem Kommentar des Blog-Artikels teilst oder auf unserer Produktwerker LinkedIn-Seite.

Materiały dodatkowe..Prezentacje:Dissecting Bounded Contexts, prezentacja Nicka Tune z konferencji DDD Europe 2020Context Maps - a deep dive, prezentacja Michaela Plöd z konferencji KanDDDinsky 2019Książki:Accelerate: Building and Scaling High-Performing Technology Organizations, Nicole Forsgren,Jez Humble, Gene KimThe DevOps Handbook: How to Create World-Class Agility, Reliability, and Security in Technology Organizations, Gene Kim, Jez Humble, Patrick Debois, John WillisEscaping the Build Trap: How Effective Product Management Creates Real Value, Melissa PerriInspired: How to Create Tech Products Customers Love, Marty CaganEmpowered: Ordinary People, Extraordinary Products, Marty Cagan, Chris JonesThe Phoenix Project: A Novel About IT, DevOps, and Helping Your Business Win, Gene Kim, Kevin Behr, George SpaffordStrategic Microservices and Monoliths, Vaughn Vernon, Tomasz JaskułaLearning Domain-Driven Design: Aligning Software Architecture and Business Strategy, Vladik Khononov

Im heutigen Podcast probiere ich ein neues Format „Book Smart“ aus und stelle euch ein Kapitel aus dem Buch „INSPIRED: How to Create Tech Products Customers Love“ vor. Heute starte ich eine Miniserie zum Thema Product discovery und gebe die Discovery Planning Techniken laut Marty Cagan sowie meine dazugehörigen Erfahrungen wieder. Link zum Buch: https://amzn.to/2sHRCh8 Alle wichtigen Links: http://bit.ly/2R2I9cr Klicke hier, um dich auf Linkedin mit mir zu vernetzen.    Klicke hier, um dich auf Xing mit mir zu vernetzen. Wenn dir diese Folge gefallen hat, hinterlasse mir bitte eine 5-Sterne-Bewertung, ein Feedback auf iTunes und abonniere diesen Podcast. Dadurch hilfst du uns den Podcast immer weiter zu verbessern und dir die Inhalte zu liefern, die du dir wünscht.  

"La question de l'intelligence artificielle éclipse celle de la donnée. On parle beaucoup de produit à base d'IA mais c'est souvent un abus de langage. Pour la plupart, les projets d'IA sont des projets data." Comment fonctionnent les Produits centrés sur la donnée ? Comment construire un bon Produit data centric ? Cette mission impacte-t-elle la structure et l'organisation des équipes ?  Eglantine Schmitt est Head of Product de Citio, un éditeur de logiciel SaaS B2B orienté data permettant aux opérateurs et aux municipalités (AOM) d'améliorer les transports publics par la donnée. Diplômée de Sciences Po Paris et titulaire d'un doctorat en philosophie des sciences sur les big data, elle vulgarise pour nous les dessous des Produits data driven. Ensemble, nous avons notamment évoqué :

Entrepreneurs who are on a limited budget have excellent opportunities to build world-class frontend experiences. The frontend journey is going to change how we speak to our technology, how we move around it, and how we leverage data to create customer experience. In this episode, we interview Greg Van Berkel, CEO at Code Collective and Head of Software Development and Technology at the Renati Group, about entrepreneurship and how company culture strongly relates to product, whether frontend, backend, or full stack. Join us as we discuss: - How Greg grew his company internally in the first few years - How full stack allows an engineer to own a feature - The relationship between sales pitches and developer interest - Building a collaborative culture among team members and among competitors Check out these resources we mentioned during the podcast: - Inspired: How to Create Tech Products Customers Love by Marty Cagan - Debt: The First 5000 Years by David Graeber Keep connected with The Agile CTO at Apple Podcasts, Spotify, or our website. Listening on a desktop & can't see the links? Just search for The Agile CTO in your favorite podcast player.

This week, Xagility™ has the immense pleasure of hosting the incredible Marty Cagan to discuss his fantastic book: "Empowered: Ordinary People, Extraordinary Products". Marty Cagan is the author of Inspired: How to Create Tech Products Customers Love, and Empowered: Ordinary People, Extraordinary Products. He has performed and managed virtually all of the roles in a modern software product organization, including product management, software development, product marketing, user experience design, software testing, engineering management, and executive management. He is the founder of the Silicon Valley Product Group, where he helps others create successful products through his writing, speaking, advising, and coaching. Marty has served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, and eBay. Packed with anecdotes, humor as well as pure wisdom, this episode is guaranteed to inspire you (pun intended) as the speakers dive deep into the core themes underlying Marty's book and discuss how to create tech products customers love! So what are you waiting for? Tune in and get inspired! --- Send in a voice message: https://anchor.fm/xagility/message

Auf euren Wunsch hin diskutieren wir heute über unsere Suchtipps - ganz allgemein, aus dem Studium und zu den Themen Customer und User Experience. Wir freuen uns schon mega auf eure Suchtipps auf LinkedIn und werden diese Liste hier Stück für Stück mit euren Tipps erweitern. Also die Frage an euch: Was sind eure Suchtipps ? Vielen lieben Dank fürs reinhören und bis zum nächste Mal. Sebastian und Lukas CXEinfachMachen: www.cxeinfachmachen.de Sebastian: https://www.linkedin.com/in/sebastian-syperek-57b6aa19/ Lukas: https://www.linkedin.com/in/lukas-kauderer-a18473112/ CX fit Academy: https://www.cx-fit.com Buchempfehlungen: Sebastian:https://www.amazon.de/Statistik-Human-Sozialwissenschaftler-Sonderausgabe-Springer-Lehrbuch/dp/3662503735/ref=sr_1_1?adgrpid=71483615032&dchild=1&gclid=Cj0KCQjwlMaGBhD3ARIsAPvWd6jMku-8SsrdQ_KdMIfvVx4wwY_vprWNozQjU5MYR2P7XP2UeBO76NIaAlB0EALw_wcB&hvadid=353054943525&hvdev=c&hvlocphy=9044381&hvnetw=g&hvqmt=e&hvrand=15684249411243442899&hvtargid=kwd-298816414462&hydadcr=24126_1739946&keywords=bortz+statistik&qid=1624371682&sr=8-1https://www.amazon.de/-/en/Philip-Kotler/dp/379101689Xhttps://www.amazon.de/-/en/Steve-Krug/dp/3826697057/ref=sr_1_2?crid=10361XOEON8FA&dchild=1&keywords=dont+make+me+think&qid=1624371798&s=books&sprefix=dont+make%2Cstripbooks%2C179&sr=1-2https://www.amazon.de/-/en/Ultimate-Question-Promoter-Business-Thrive/dp/1422173356/ref=sr_1_1?dchild=1&keywords=fred+reichheld&qid=1624371818&s=books&sr=1-1https://www.amazon.de/-/en/James-Clear/dp/1847941834/ref=sr_1_1?crid=3IT548XQUS7LM&dchild=1&keywords=atomic+habits+deutsch&qid=1624371851&s=books&sprefix=atomic+ha%2Cstripbooks%2C184&sr=1-1https://www.amazon.de/-/en/Robert-T-Kiyosaki/dp/1612680194/ref=sr_1_1?crid=3SR1QOQTH3HHN&dchild=1&keywords=rich+dad+poor+dad&qid=1624371885&s=books&sprefix=rich+dad+p%2Cstripbooks%2C172&sr=1-1https://www.amazon.de/-/en/Timothy-Ferriss/dp/1785041274/ref=sr_1_1?dchild=1&keywords=tim+ferriss+tools+of+titans&qid=1624371950&s=books&sr=1-1https://www.amazon.de/-/en/Tomer-Sharon/dp/1933820292/ref=sr_1_1?dchild=1&keywords=tomer+sharon+validating+product+ideas&qid=1624372266&s=books&sr=1-1https://www.interaction-design.org/https://skillshare.comLukasKunden begeistern mit System: https://www.amazon.de/dp/3593509954/ref=cm_sw_em_r_mt_dp_CV2HDCQMDD8Y16V6BQ14INSPIRED: How to Create Tech Products Customers Love: https://www.amazon.de/dp/1119387507/ref=cm_sw_em_r_mt_dp_R8Z0BG7F74Y8086H5TCGElon Musk: Wie Elon Musk die Welt verändert: https://www.amazon.de/dp/3898799069/ref=cm_sw_em_r_mt_dp_KY32PT53VJGXCVDQPAJXLean Startup: Schnell, risikolos und erfolgreich Unternehmen gründen: https://www.amazon.de/dp/3868815678/ref=cm_sw_em_r_mt_dp_P9JW0E7MFDJ0FF997A3CDer Mom Test: Wie Sie Kunden richtig interviewen und herausfinden, ob Ihre Geschäftsidee gut ist: https://www.amazon.de/dp/1533697256/ref=cm_sw_em_r_mt_dp_APX4QDZJRDEQV6BWS0D7simplify your life: Einfacher und glücklicher leben: https://www.amazon.de/dp/3593394499/ref=cm_sw_em_r_mt_dp_HGYSMSNCFHNPBQMNAP6XDigital Innovation Playbook. Das unverzichtbare Arbeitsbuch für Gründer*innen, Macher*innen und Manager*innen: https://www.amazon.de/dp/3867745560/ref=cm_sw_em_r_mt_dp_RK303MR6XCJ2MK74QYGT CXEinfachMachen - ein Podcast von Lukas Kauderer (CEO liCili) und Sebastian Syperek (Head of Customer Insights - Deutsche Bahn AG) rund um den Bereich der Customer Experience, Marktforschung und dem Produktmanagement. In 30 - 45 Minütigen Podcast-Folgen sprechen die beiden über grundlegenden Themen rund um das Thema Kundenorientierung, zeigen Tools und Methoden des Customer Experience auf und erzählen über Ihre eigenen Erfahrungen.

This month we'll review the latest book from the person many people refer to as the godfather of product management, Marty Cagan. The follow-up to Inspired: How to Create Tech Products Customers Love, Chris Jones and Marty Cagan have written just released Empowered: Ordinary People, Extraordinary Products. Next month we'll review Working Backwards: Insights, Stories and Secrets from Inside Amazon. Don't forget to subscribe at productthinking.ccWeekly newsletter: Book Review: EmpoweredOr just want to leave a tip and buy me a coffee? ★ Support this podcast ★

Cette semaine, nous découvrons le métier de courtier en crédit immobilier. Renaud nous explique les différences entre la France et le Royaume-Uni et décortique avec nous les différentes étapes critiques sur lesquelles intervient ce dernier : Le calcul d’enveloppe et la capacité d’endettement, La promesse de vente, La recherche de financement, La constitution du dossier de crédit, La négociation du courtier avec les Banques, La présentation des crédits au client. Renaud souligne l’un des facteurs clefs de succès de leur activité, à savoir la relation de partenariat que Pretto entretient avec les Banques. Nous découvrons les premiers pas de Pretto et les tests des débuts auprès de leurs amis, la traction générée sur ce business grâce à une stratégie de SEO ultra rodée, la construction des grandes briques comme l’interface ou les algorithmes. Mais aussi, la manière dont les équipes de support travaillent avec les équipes Tech pour assurer en matière de réactivité. Nous passons au crible le parcours client, Pretto Search (aggrégateur d’annonces immobilières), le DataLab et FinSpot. Bonne écoute à tous !! On repart avec un livre à lire : Inspired: How to Create Tech Products Customers Love de Marty Cagan Bonne écoute à tous ! Pour contacter Pretto : site / LinkedIn. Le contact de Renaud Pestre : LinkedIn.   Pour soutenir Finscale : S'abonner au podcast pour écouter le prochain épisode Mettre 5 étoiles sur Apple podcast pour aider d'autres personnes à découvrir ce podcast  Belle écoute et à la semaine prochaine !

Im heutigen Podcast probiere ich ein neues Format „Book Smart“ aus und stelle euch ein Kapitel aus dem Buch „INSPIRED: How to Create Tech Products Customers Love“ vor. Heute starte ich eine Miniserie zum Thema Product discovery und gebe die Discovery Framing Techniken laut Marty Cagan sowie meine dazugehörigen Erfahrungen wieder. Link zum Buch: https://amzn.to/2sHRCh8 Alle wichtigen Links: http://bit.ly/2R2I9cr Klicke hier, um dich auf Linkedin mit mir zu vernetzen.    Klicke hier, um dich auf Xing mit mir zu vernetzen. Wenn dir diese Folge gefallen hat, hinterlasse mir bitte eine 5-Sterne-Bewertung, ein Feedback auf iTunes und abonniere diesen Podcast. Dadurch hilfst du uns den Podcast immer weiter zu verbessern und dir die Inhalte zu liefern, die du dir wünscht.

Im heutigen Podcast probiere ich ein neues Format „Book Smart“ aus und stelle euch ein Kapitel aus dem Buch „INSPIRED: How to Create Tech Products Customers Love“ vor. Heute starte ich eine Miniserie zum Thema Product discovery und gebe die Prinzipien der Product discovery laut Marty Cagan sowie meine dazugehörigen Erfahrungen wieder. Link zum Buch: https://amzn.to/2sHRCh8 Alle wichtigen Links: http://bit.ly/2R2I9cr Klicke hier, um dich auf Linkedin mit mir zu vernetzen.    Klicke hier, um dich auf Xing mit mir zu vernetzen. Wenn dir diese Folge gefallen hat, hinterlasse mir bitte eine 5-Sterne-Bewertung, ein Feedback auf iTunes und abonniere diesen Podcast. Dadurch hilfst du uns den Podcast immer weiter zu verbessern und dir die Inhalte zu liefern, die du dir wünscht.

An interview with Marty Cagan. Marty is a renowned Product Management thought leader. He has had an illustrious career at Netscape, eBay, his own original startup (acquired by IBM) and then founding the Silicon Valley Product Group consultancy. He has worked with hundreds of companies to help them build products right. He's also a widely read blogger, and author of a best-selling book on how to build products; "Inspired - How to Create Tech Products Customers Love". Now he's back with co-author and SVPG partner Chris Jones, with "Empowered - Oridinary People, Extraordinary Products" which aims to do for organisations what Inspired did for teams. I could have spoken to Marty for hours, but here are the highlights: How come Marty started SVPG after working for some of the best tech companies How he got good at Product, and the role of luck in that journey Why he started blogging and how that helped him get his thoughts in order for his books How he's such a Product Guy that he evens writes his books iteratively How come the 2nd edition of Inspired was basically a total rewrite, and whether the 1st edition has anything useful in it Some of the challenges that companies face when trying to be truly Product-led What to do when your company really doesn't get Product How to persuade the leadership team that maybe this stuff actually does work Why he is so passionate about inclusion & diversity in tech, and how he's trying to help And much more!

Joining the podcast once again is return guest, James Avery! James is the Founder and CEO of Kevel, previously known as Adzerk. Kevel is the next generation of publisher ad serving; offering the infrastructure APIs needed to quickly build custom ad platforms for sponsored listings, internal promotions, native ads, and more. It's built to be faster, easier to use, and more comprehensive than anything on the market today.   James originally started Kevel back in 2010, FTPing files up to an IaaS VM, and now he has a whole team and receives 3 billion requests per day! In this episode, he shares the story of Kevel, his unique take on how to structure a software engineering organization, how to align the dev organization with the architecture, and how to scale a custom index with a large number of ads.   Topics of Discussion: [:38] Be sure to visit AzureDevOps.Show for past episodes and show notes. [1:00] About The Azure DevOps Podcast, Clear Measure, and Jeffrey’s offer to speak at virtual user groups. [1:20] Clear Measure is hiring! Be sure to check out the link in the show notes. [1:30] About Jeffrey’s newest podcast, Architect Tips! [1:59] About today’s episode with return guest, James Avery! [2:30] Jeffrey welcomes James back on to the podcast. [2:42] James shares the story of his company, Kevel, and what they do. [5:21] Do they source the ads themselves at Kevel? What does the customer do on their own? [6:33] Micro-blogging (such as Twitter) killed long-form blogging. Does James think long-form blogging may make a comeback? [8:00] Jeffrey and James talk censorship. [10:35] Discussing different analogies for architecture. [13:17] James gives an overview of the technology stack that’s under the covers in Kevel. [14:42] In AWS, how does James reason around regions, disaster recovery, etc? [15:54] James touches on AWS’ past and current reliability. [17:29] How many running processes makes the whole system of Kevel work? [18:40] How many engineers are part of the Kevel team? [19:02] A word from Azure DevOps Podcast’s sponsor: Clear Measure. [19:35] James shares his unique take and philosophy on how to structure a software engineering organization. [26:48] James shares what the approach has been to test at various levels. [29:59] James shares some key lessons they learned from working in a high-scalability environment. [31:39] Kevel has a massive amount of data and has tons of indexing. How much is in memory versus them utilizing storage providers? [35:29] Jeffrey thanks James for joining the podcast.   Mentioned in this Episode: Architect Tips — New video podcast! Azure DevOps Clear Measure (Sponsor) .NET DevOps for Azure: A Developer's Guide to DevOps Architecture the Right Way, by Jeffrey Palermo — Available on Amazon! bit.ly/dotnetdevopsebook — Click here to download the .NET DevOps for Azure ebook! Jeffrey Palermo’s Youtube Jeffrey Palermo’s Twitter — Follow to stay informed about future events! The Azure DevOps Podcast’s Twitter: @AzureDevOpsShow James Avery The Azure DevOps Podcast Ep. 51: “James Avery on Scaling to 3 Billion Requests Per Day” The Azure DevOps Podcast Ep. 124: “Charles Flatt on Learning as a Developer” INSPIRED: How to Create Tech Products Customers Love, by Marty Cagan   Want to Learn More? Visit AzureDevOps.Show for show notes and additional episodes.

Uma das grandes empresas brasileiras de inteligência analítica, a Boa Vista conta com o Google Cloud para modernização de sua infraestrutura, processamento e análise de dados para o Cadastro Positivo, além do desenvolvimento de novas ofertas para entregar ainda mais valor aos clientes. No episódio #8 do nosso podcast, Ricardo Orlando, CTO da Boa Vista, conversou com Daniel Leite, Executivo de Vendas do Google Cloud, sobre a importância da nuvem no ecossistema da empresa, os ganhos e impactos da transformação cultural que ela pode proporcionar. Google Cloud Cast é o podcast oficial do Google Cloud no Brasil, onde quinzenalmente vamos discutir sobre transformação digital e a jornada na nuvem, com executivos e especialistas do nosso time e também convidados especiais. Confira os links deste episódio: Receita global de nuvem pública deve crescer 17% em 2020, estima Gartner (CIO): http://bit.ly/3gS0BAW Inspired: How to Create Tech Products Customers Love por Marty Cagan: https://amzn.to/34iZiWz

Pradeep Nayar was a design leader who has worked in larger organizations to drive digital transformation by embracing lean practices and design thinking methods & frameworks. He believes in a human-centered approach to problem-solving that builds upon the strengths of human empathy to drive innovation and out-of-box thinking. He was currently VP of Global Digital Product & Design at Hyatt Hotels Corporations. Previously he has worked for companies like InVision, Allstate, DePaul University, Grainger, Tribune Company, Charter Global, and Allied Solutions Group. Pradeep describes himself as "My passion for the people I lead and the customers I serve, by understanding human needs, envisioning solutions, and driving the use of technology to make lives easier, drive me forward." In this episode, Pradeep shares his insights on Designing for Omnichannel Experiences - helping us understand an omnichannel experience design and the need to design for omnichannel experiences. He also discussed the process/approach one must follow while designing for Omnichannel Experiences keeping in mind the context of seamlessness and even helped us understand how do we differentiate Omnichannel from multi-channel experiences. In the later part, we discussed a few examples in the modern industry implementing the omnichannel design strategy. Takeaways: What is an Omnichannel Experience, How to design for Omnichannel experiences, Difference between Omnichannel and Multichannel. This episode is a tribute to Pradeep Nayar may his guidance and his lessons are always with us. Our condolences. Books recommended by Pradeep Nayar -This Is Service Design Doing: Applying Service Design Thinking in the Real World by Marc Stickdorn. - Inspired: How to Create Tech Products Customers Love by Marty Cagan - User Story Mapping: Discover the Whole Story, Build the Right Product by Jeff Patton Thank you for listening to this episode of Nodes of Design. This podcast aims to make design education accessible to all, as knowledge shouldn't hide behind paywalls. Nodes of Design is a non-profit and self-sponsored initiative by Tejj.

This month we met to discuss the book "INSPIRED: How to Create Tech Products Customers Love" with the author Marty Cagan. On this episode, we discuss about Culture, Product Strategy, Product Discovery and many more topics with over 30 product managers. Join productbookclub.com to know what other books we are reading, and participate in the upcoming discussions!

Der Thermomix von Vorwerk ist nicht nur das Statussymbol in deutschen Küchen, es ist auch eines der wenigen erfolgreichen deutschen Datenprodukte im Konsumentensegment. Max und Nadiem, die an dieser Entwicklung maßgeblich beteiligt waren, erklären uns in dieser Folge welche Erfolgsgeheimnisse man sich davon abschauen.IIII

Im heutigen Podcast probiere ich mein neues Format „Book Smart“ aus und stelle euch ein Kapitel aus dem Buch „INSPIRED: How to Create Tech Products Customers Love“ vor. Ich spreche unter anderem zu folgenden Themen: Welche zwei wesentliche Probleme Product Roadmaps haben. Wie gute Product Teams ihre Roadmaps modifizieren. Wie Product Teams mit zeitlichen Commitments umgehen sollten. Und natürlich meine Erfahrungen zu dem Thema. Link zum Buch: https://amzn.to/2sHRCh8 Alle wichtigen Links: http://bit.ly/2R2I9cr Klicke hier, um dich auf Linkedin mit mir zu vernetzen.    Klicke hier, um dich auf Xing mit mir zu vernetzen. Wenn dir diese Folge gefallen hat, hinterlasse mir bitte eine 5-Sterne-Bewertung, ein Feedback auf iTunes und abonniere diesen Podcast. Dadurch hilfst du uns den Podcast immer weiter zu verbessern und dir die Inhalte zu liefern, die du dir wünscht.

In this episode, Dan Neumann is excited to be joined by special guest, Felipe Castro! Felipe is an expert on OKRs or Objectives and Key Results. He is an OKR trainer, speaker, and author who helps organizations transform how they use goals by adopting OKR! He has even created his own OKR tool called the OKR Cycle which is a simple method to avoid OKR’s most common pitfalls.   As a master of all things OKR, Felipe Castro is here to speak about — you’ve got it — all things OKR! He goes over what OKRs are; important aspects you should consider; tips and advice regarding them; common mistakes, misunderstandings, and pitfalls; and how to overcome them.   Key Takeaways What are OKRs? Stands for Objectives and Key Results An Agile approach to setting goals and creating alignment OKRs are about the outcome you want to achieve A framework for defining and tracking objectives and their outcomes Focuses on outcome-based planning as opposed to tracking tasks and activities Instead of giving the teams a feature to build, you are giving them a problem to solve or an opportunity to tackle Important aspects of an OKR: The objective should be memorable, compelling, motivating, and inspiring The ‘why’ comes from leadership and the team figures out the ‘what’ together Asking ‘so what?’ can help your team create better key results Give your engineers autonomy to solve problems Psychological safety is crucial for fostering an environment for high-performance teams Felipe’s OKR tips and advice: Start with targets that are regular goals (hard, but achievable) Don’t copy another company’s method around OKR — adopting OKR is a journey that will be different for every company Adapt the principles of OKRs for your specific context You need to unlearn, adapt, and evolve — especially if you come from an Agile background Common OKR mistakes, misunderstandings, and pitfalls: Treating it as a glorified to-do list Using OKRs as a copy of Jira (which doesn’t add any value) Seeing the role of engineers as assisting only with the coding rather than problem-solving That the sweet spot for achieving a target is 70% (which has zero science behind it)   Mentioned in this Episode: Felipe Castro The Beginner’s Guide to OKR, by Felipe Castro SVPG (Silicon Valley Product Group) INSPIRED: How to Create Tech Products Customers Love, by Marty Cagan McKinsey’s Three Horizons Model Doc Norton “How Can You Test Business Ideas? Interview with David J. Bland,” by Felipe Castro Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs, by John Doerr   Felipe Castro’s Book Picks: Testing Business Ideas: A Field Guide for Rapid Experimentation, by David J. Bland and Alexander Osterwalder Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing, by Ron Kohavi, Diane Tang, and Ya Xu   Want to Learn More or Get in Touch? Visit the website and catch up with all the episodes on AgileThought.com! Email your thoughts or suggestions to Podcast@AgileThought.com or Tweet @AgileThought using #AgileThoughtPodcast!

Im heutigen Podcast probiere ich mein neues Format „Book Smart“ aus und stelle euch ein Kapitel aus dem Buch „INSPIRED: How to Create Tech Products Customers Love“ vor. Der Autor stellt den „agilen Wasserfall“ vor und verdeutlicht, dass so die meisten Unternehmen digitale Produkte entwickeln. Link zum Buch: https://amzn.to/2sHRCh8 Alle wichtigen Links: http://bit.ly/2R2I9cr Klicke hier, um dich auf Linkedin mit mir zu vernetzen.    Klicke hier, um dich auf Xing mit mir zu vernetzen. Wenn dir diese Folge gefallen hat, hinterlasse mir bitte eine 5-Sterne-Bewertung, ein Feedback auf iTunes und abonniere diesen Podcast. Dadurch hilfst du uns den Podcast immer weiter zu verbessern und dir die Inhalte zu liefern, die du dir wünscht

Neste episódio conversamos com Marihelen Santos. Ela é Gerente de Sistemas na Contabilizei https://www.contabilizei.com.br/, um empresa de tecnologia que funciona como uma espécie de escritório de contabilidade online, atualmente o maior escritório de contabilidade do Brasil. Antes de trabalhar na Contabilizei, ela trabalhou na Vivo, na GVT, na CITS, na Finatec e no HSBC. Nestas empresas, foi Líder Técnica, Gerente de Projetos, Gerente de Desenvolvimento, entre outros cargos. Ela é bacharel em Informática pela Universidade Positivo e MBA em Liderança, Inovação e Gestão 3.0 pela Pontifícia Universidade Católica do Rio Grande do Sul (PUC-RS). LinkedIn da Marihelen Santos https://www.linkedin.com/in/marihelensantos Post de Marihelen sobre diversidade no LinkedIn: https://www.linkedin.com/feed/update/urn%3Ali%3Aactivity%3A6631506327418081280/ Post da Contabilizei sobre Marihelen https://www.linkedin.com/feed/update/urn:li:activity:6635637876925227008/ Indicações de Marihelen no podcast: "Inspired: How to Create Tech Products Customers Love", de Marty Cagan https://www.amazon.com.br/Inspired-Create-Tech-Products-Customers/dp/1119387507 "Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity", de Kim Scott https://www.amazon.com.br/Radical-Candor-Kick-Ass-Without-Humanity/dp/1250103509 UPWIT- Unlocking the Power of Women for Innovation and Transformation ou Destravando o Poder das Mulheres para Inovação e Transformação https://upwit.org/ https://code.org/ Women Techmakers Curitiba https://www.meetup.com/Women-Techmakers-Curitiba/ Movimento Mulher 360 https://movimentomulher360.com.br/ Os entrevistadores deste episódio foram Adolfo Neto (https://twitter.com/adolfont) e Nayara (https://twitter.com/naychann), do projeto Emílias. O projeto Emílias é um projeto de extensão da UTFPR Curitiba. Nosso site é http://emilias.dainf.ct.utfpr.edu.br/ Sigam o Emílias no Twitter https://twitter.com/Emilias_UTFPR, no YouTube https://www.youtube.com/channel/UC8wKNEOF0xWuArNB0ffeVZg, no Instagram https://www.instagram.com/emilias_utfpr/ e no Facebook https://www.facebook.com/emiliasarmacaoembits/ para saber as novidades. Escutem o podcast em https://anchor.fm/emilias-podcast e nos demais agregadores de podcast (Spotify, Sticther, PocketCasts e outros)

My guest today is Christian Crumlish. Christian has led product and design teams in organizations ranging from startups to large tech companies. In this conversation, we delve into the relationship between digital product management and information architecture, and how we might be more empowered as users of these systems. Listen to the full conversation   Show notes Christian Crumlish (mediajunkie.com) Dungeons and Dragons Paladin Yahoo! Design in Product Slack community Richard Saul Wurman Understanding Context: Environment, Language, and Information Architecture by Andrew Hinton Pervasive Information Architecture: Designing Cross-Channel User Experiences by Andrea Resmini and Luca Rosati Reframing Information Architecture by Andrea Resmini (Editor) Information Architecture for the Web and Beyond by Louis Rosenfeld, Peter Morville, and Jorge Arango Living in Information: Responsible Design for Digital Places by Jorge Arango Inspired: How to Create Tech Products Customers Love, Second Edition by Marty Cagan Shape Up: Stop Running in Circles and Ship Work That Matters by Ryan Singer Basecamp Objectives and key results (OKRs) Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World With OKRs by John Doerr Amazon Kindle Matte Scheinker Airtable Asana Tinderbox The Informed Life Episode 6: Beck Tench on Tinderbox Notion Wikis From UX to Product (Christian's video series in the UIE All You Can Learn Library) The Information Architecture Conference Web Directions Product Some show notes may include Amazon affiliate links. I get a small commission for purchases made through these links. Read the full transcript Jorge: Christian, welcome to the show. Christian: Thanks Jorge, I'm happy to be here. Jorge: So, for folks who don't know you, would you please introduce yourself? Christian: Sure. My name is Christian Crumlish. I'm a writer, product and UX leadership consultant, information architect and I guess I do other things too, but that's plenty. Jorge: I've been privy to the arc of your career over the last, I would say 15, maybe 20 years? No, 15 years. And you're one of the folks out of several that I know that have focused on product. And I was hoping that you would tell us a little bit about that aspect of your work. Christian: I'm glad it's only been 15 years, because sometimes the spans of time are starting to freak me out a little bit. But I think for me, a lot of what my title has been and what sort of roles or jobs I've done in companies and at other times as a consultant or you know, agency designer or strategist, the titles have evolved over time or changed. And in fact, when you mentioned that arc to my career, I thought like, if only you had my career had been in the shape of an arc, that would be so cool. Cause it's been more like a zigzag down or up, you know, along some rapids or something. I feel like I've shifted gears a number of times. I was talking to a D&D… A person who also had played D&D as a kid, and we were talking about the paladin-type character that you have to cross-train in like several different… You know, you have to learn, like to be a religious person and also a night and there's probably a third thing, and how it slows you down in a sense. You know, you don't do that. Like people who knew they wanted to go to med school when they were six and have stayed on that straight path their whole lives. My career has been like a path of discovery. But along the way, I've been given a lot of different titles, or I've asked for or invented titles as needed. And so, I was a content strategist back before that was almost even a thing, around 2000. And I was an information architect, and that was my title for a while. And I was a director of strategy, and I was in an interaction designer, and I was a design pattern library curator, or pattern detective, as I liked to say at the time. And along the way I started noticing that the frame of a product — that talking about what was being made a software as a product — was a fairly dominant kind of lens that was being used in the businesses I was working in. And I think I first really came to my attention at Yahoo when I was there for about three or four years. And the product organization was sort of on a par with the tech organization, the UX part of the shopper, UED as they called it, was itself really just a subdivision of the product organization, and ultimately always reported up to people with product management titles. The deep history of that at Yahoo was that they had people called “producers” early on, and in certain nineties in the web, if you made content there was often more of a television medium terminology and so producers of content. But half the people who had producer titles at Yahoo became front end developers because they'd actually been making the content, and the others evolved into the product management role. And that also took from a program management role at Microsoft. There's a lot of antecedents to this. But ultimately, the first thing I saw was that at least in these larger companies, user experience design was at the table, but they're sort of the kiddy table. And that they had these parents called product people. And so that made me think just from the desire to get close to the decision-making or to be able to make an impact, I thought, “I have to learn more about product, or why it's called product or what product management is.” Along the way, these practices have continued to evolve and in relationship to each other. I think there's a very active conversation right now, about the boundaries or the intersection between product and UX. Enough so both, I witnessed this conversation and I have it come to myself personally when I speak, or when I'm out there connecting with people. So, I actually ended up setting up a community on Slack called Design in Product, just really to have a place to discuss that. And for some people that means kind of following this career path I've been on, of going from UX design or UX management roles to product management or product leadership roles. And other people deciding they don't want to do that, or they want to come back in the other direction. And a lot of negotiation over what is the shared common ground of those roles and where are their responsibilities and their points of view quite different. My roots go back to this information architecture tribe and people who have a point of view. And you and I have been friends for a long time, but I'm also essentially a student of your writing and your thinking and that of a number of other people who've really shaped my thoughts about information architecture. I don't know if other people call it this, but I sometimes call it like “third wave” information architecture, with the first being, of course, the initial… Spacing on the TED Talks fellow… Jorge: Wurman? Christian: Yeah, sorry. You know, that's literally an architect saying, “Hey, making maps is really important,” essentially. And that maps are going to be important information as well. And that they all sort of a share a semantic and kind of wayfinding and meaning-mapping kind of frame. And so, I think he kind of coined or crystallized the concept of initially. And the second way was sort of the world-wide-web-filtered application of information architecture, and just some often very tactical or pragmatic, but even then, with sort of this big-IA kind of dream of being the overarching backbone of things. And then what I think it was the third wave, is this sort of academically kind of sound and intellectually very rich notion of information architecture as still a way of mapping meaning and, and, and crafting spaces that are information, but I think less bound to some of the literal artifacts of the seventies or the nineties. And I don't want to do short shrift to other people who thought long and hard and debated these things. You kind of need to go to the books and read Andrew's books and yours and Andreas's and a number of other people to get caught up in that conversation. But I feel, again, that that conversation has a lot to say about product. And it's not just through UX. I mean, I think information architecture is a thing UX designers need to think about and be good at and use in their work. And UX then as a way of influencing the product management or product strategy and the product practices of companies. But I think IA is also a tool in the toolkit of the product manager herself. It's not just something that they should let designers mediate for them. I think they should be firsthand users. You know, architects of information — people who think about the way the information and the meaning and the knowledge and understanding and the positioning of people's bodies and of spaces made out of information are going to play out in the product that they're building. If you were redeveloping the waterfront and putting hotels up and walkways and places for cars to drive, you know, you're thinking about how are human beings going to flow into the space? What kind of experiences are they going to have? What is it going to do to the economy? What secondary effects are going to happen? You know? And that's an architecture, traditional built architecture. And I think that when you're making software, particularly the kind of social software that I've typically been involved with… It's a metaphor, but it's not simply a metaphor. It's literally the same thing. You're going to build an environment. People are going to flow into it. They're going to have experiences. There are going to be secondary effects that you didn't anticipate and systematic ecosystem effects. And you need to do information architecture or have someone who's a really good information architect at hand, I think to get a grip on that. Or you make it sort of like primitive, you know, “We're just going to put the waste affluent in the river kind of kind of building.” You know? Without thinking about the larger picture at all. Jorge: You talked about how information architecture could inform the folks who are managing and designing products and building them. Because I'm on the IA side of things, I'm interested in the converse, which is about learning about product and learning how those roles work and how the process works. And in the past year. I've read a couple of books on this subject, and I have a specific question that I'm, I'm teeing up with saying this one is the second edition of Marty Cagan's book Inspired and the other is Shape Up by Ryan Singer from the folks at Basecamp. And one thing that struck me in reading both of those is that… And by the way, I'm not claiming that the latter uses anywhere near like the same framing as the Inspired book. Christian: Right? Almost by definition it wouldn't. Jorge: But I just bring them up because I see them as examples of what I see as advocacy for a type of approach to the work that is very much bottom up in my perspective, in that you're working within a relatively small problem space and you iterate on that. And you may be doing that in parallel to a lot of colleagues who are working in other projects of similar scope. And the question that I had in reading both of those books was, “Where within this framework is there place for looking after the coherence between those things? Right? Like especially if they're part of some kind of ecosystem or family of products. Eventually those things need to cohere at some level. Christian: So, one thing about Marty Cagan is, anybody interested in product management should be familiar with Marty Cagan and should read his books and also follow him. He teaches, he's out there still influencing people. Silicon Valley-style product management is done in his image. It's done essentially in a framework that he established. It's also important to understand that he represents kind of a reforming notion of what product management should be from an earlier, slightly more, I'd say kind of enterprise, kind of static-MBA style product management. So, he represents the school of thought of, get outside of the building, and iterating on small things. Basically, in line with the lean and the agile trends that we all have probably been around and been part of it had been grappling with how do you do UX? How did you research? How did you plan? How do you think big or system systematically when things are being done often in these small incremental bits, as you asked? A big part of the product manager's role is actually connecting those levels of meaning, or those levels, those scales. There's this almost fractal-like scale of decision-making that goes on. And one great thing to know about product management as it differs maybe from UX and UX roles or your jobs, is that it's very much a decider role. You make decisions constantly. I don't like to stereotype people or professions or anything, but having been in them, maybe I'm a little bit more allowed to speak, you know, to tease ourselves. But what UX designers like to say, “it depends.” They don't want to get things wrong. They want to figure it out correctly. They want to apply the proper techniques. They want to take time and do things well. And I think that that's an important set of values and forces to have represented in the process. I think product managers or product management does not always value all of those things as much and believes that you get diminishing returns and that being decisive sometimes with less than complete information is sometimes more important than being 100% sure about what you're deciding. And that comes from having to make decisions all the time. If you make, if you make 15 decisions in a day, you can't fool yourself into thinking that they're all 100% right and perfect. You have to know that you're going to have an error rate, and hopefully you keep it manageable and you're good over time. Just to go back to this. Those decisions can sometimes be, “Is it okay to ship this next release with a bug, with this bug? We haven't fixed it, but you know, we really want to ship. Or is this bug a showstopper and we can't release it until this particular one is fixed? What we built, does it meet the requirements adequately enough to move forward or not?” You know, those sorts of decisions that are sort of tactical, but tied into important, larger overarching questions, up to the next level is sort of, “What should be in the next sprint? What's the next thing that we should work on?” And there you're at the level I think you were asking about, where things seem to happen very iteratively and without too much regard to the bigger picture, but just kind of down in a trench trying to polish a local maxima or run some tests or ship a feature or something like that. And those decisions also have to be made. Again, they can't be theoretical. Something's in the sprint or it's not, and either the last sprint went well, or it didn't, and stuff fell into this sprint from that. What I mean, you're dealing with a tangible reality all the time, and then the buck stops with that product manager. But those decisions again should be made with reference to, well, “What are our goals this quarter or in this time period? And why are we building this feature? And how many people will be affected by this bug? Is for those people, giving them a bad experience, an acceptable price to pay towards the larger goal?” So, there's a sense in which often the product manager is the person in the room who's supposed to be looking levels and levels above the current moment to figure out a decision. In some ways you'd say the UX person is doing that in a different sense: they're going out to like what people think or what we know from our users or they enlarge the question in a different way. But I think the product manager says, “Well, the company's strategy is this. And that's informed the product strategy, which I'm familiar with. Because either I'm the head of product and I own the roadmap or I'm on a well ordered product team and the head of product has communicated the roadmap and my portion of it to me well, and I have autonomy to execute my part of the roadmap.” So, there are actually these tools and mechanisms that that ladder up and down from like the very biggest picture of the company's dreams and yearly goals and quarterly goals down to what should we ship? Now, like any of these kind of project management or information management processes, like a roadmap or a sprint planning process where you're relying on a person to kind of make all those times connections, it is vulnerable to becoming kind of just a thing on autopilot, where it's just all happening, but nobody is really saying, are we on track? What's the meaning of all of this? Does this add up to anything? And I'm not some sort of spotless paragon myself. I've found myself sometimes leading a product team, doing lots of things well and correctly, and still taking a step back at a certain point and saying, we're off track. We've gone off track, and enough of these yellow flags have now… Or funny feelings in my tummy have added up to the point that, you know, if we continue like this, we're not actually achieving our goal. And they're none of my official signals yet say that we're off track, but the fact that I did step out of the day-to-day and look at a different timescale or a larger question that we were supposed to be answering has woken me up. And there's this danger sometimes of getting too attached to these techniques and processes, but at best they do help things stay in a line. And if you have a healthy team and you're reporting up and down the line, and there's somebody with authority who is watching the biggest goals, I think there already are methods that can work, you know? But you have to assess the kind of health of that on any product team, how well they do that. I know you're more interested in the product management side than the IA side, but you could say sometimes a lack of that… That no one's written down a map. Like we talked about it, we have our OKRs, blah, blah, blah. But no one's really done that IA work of saying, “And this is what it's going to look like,” or “This is the part where we're in, this part of the map now, and we're trying to get over here.” And helping to kind of do that communication to everybody so everybody can agree on what the mission is. I think maybe that's like a lymphatic system that's missing, so that you've got a circulatory system, but somehow, it's not a healthy creature, you know? Jorge: Yeah. As you were describing this up and down reporting structure and things like goals, it made me think of another book that I read last year,  Measure What Matters, by John Doerr, which is about OKRs. And one of the things that I got from that book was that there are mechanisms to scale OKRs up and down the organization. And my sense is that the goal there is to make sure that everyone is pointing in the same direction. And I guess the concern that I have is at a different level of granularity, and you called it out; the information architecture per se. My favorite example of the lack of such a thing is Kindle. I've been using Kindle for a while to read books, so I should be familiar with it. And I use Kindle in three very different device platforms. I have a dedicated Kindle reader, I have Kindle on my iOS devices, iPad and iPhone. And I also use Kindle on my Mac, and I find things like navigation structures to be different in all three Christian: Navigation within books or between books? Jorge: More so within books. I recently upgraded to a… I had a very old Kindle device and I recently upgraded to a newer one. And the operating system has changed a lot between the two versions… Christian: You're kind of… Okay, I'm going to sort of defend imaginary product people or UX people or tech leaders in companies like this. Some of this is a big company problem. You know, like big enough that you have teams that… The left hand doesn't know what the right hand is doing, or they have their own agendas. So, in theory, they're all the same experience. And there should be someone saying, “Hey, we have a fundamental experience and you can express it differently, but we all agree it has to XYZ in common.” There are usually efforts to do that. And when I was doing the pattern library stuff, that was a version of that kind of thing. Nowadays, design systems are a version of that kind of thing, but often they're still about the interaction and not how it all fits together or how it works. But there are natural tensions. Teams are going to say, “Yeah, but that doesn't work for my device,” or, “But I have reasons for this,” or “It's always been this way on our sub platform. You bought us and now you're trying to make us be part of you.” It's non-trivial — especially in a larger organization — to just, you know… Everything's constantly shifting. It's a system. You could gradually maybe bring it into harmony, but I think you just have to have some tolerance, therefore. The consumer has every right to expect it to be perfect. But I, know, from being inside the sausage factory, how much that can almost never happen, especially in large organizations that have probably completely different orgs making those things, and maybe not enough cross team alignment. Every big organization I've ever been in is literally either in the process of becoming a little bit more decentralized or more centralized, or it's finished doing one of those things and it's about to start doing the other one. And they never find the perfect amount of decentralization and centralization for all these different overlapping things. So, you get matrix reporting. I have my boss, but I also have my practice leader. And then one day my practice leader is my main boss and I'm embedded in a team and we're a service bureau. And it's like, none of these models are right or wrong, but they produce software like that or experiences. And this has definitely been… And I'm sorry to rant like this, but this has been like a hobbyhorse for me for a long time, particularly when I started doing mobile and cloud type stuff, which was what I was calling holistic UX. Meaning that you don't do the UX of your Kindle on the Mac and you don't do your UX of your Kindle on the Kindle and your UX of the Kindle on the iOS, on the iPad or whatever. Kindle should have a UX, you know, and Kindle should have an information architecture that is one big map. And then everything should be some articulation of that or some expression of that. And yes, there will be compromises, but they should always be the sense that… But “should” is easy to say. When I was at AOL, I think, working for a fellow named Matte Scheinker, who taught me a lot about product, I remember telling him like, “There should be information architects, like that should still be a job.” I was having that old argument, like, should that even be a job title? And I'm like, “Yeah, there's some people they should just do it.” And he's like, “Well, how many? How many do you need? How many IAs does this company need?” And I was like, “Well, at least one.” You know, and maybe it needs to be the chief IA or the one person who just sits there near the CEO or the CPO or whatever and is just making that big map on some level and communicating it. Yeah, I feel like that's lacking. But again, that sounds utopian to me. Nobody understands that they need that in some sense, or it's hard to prove that having that is going to help some team meet its quarterly goals. Jorge: I think it's pretty clear that that's what's going on. And in fairness to the Kindle teams, the individual apps in the different platforms are coherent internally. It's this… I think you put your finger on it, it's the talking between them that seems to be not happening as much. Christian: But were you pointing out… Somebody online was recently pointing out that Kindle also gives you no way to organize your library. It's just a giant list of everything you either have downloaded or ever, unless you delete things, I guess. And there's no grouping, or if there is, it's hard to use. I'm not quite sure what the story is on that. Jorge: Yeah, I remember that tweet, and I think it was around the ability to do so in the Kindle devices themselves. And the reason I remember that is, I actually posted in reply to that that I could easily see how that could be the case, because — to your point earlier about the constraints in different form factors — there was a generation of Kindle devices that didn't have keyboards, and you had to type by moving a cursor around with a four-way pointer thing, which made it really awkward. Right? So, you did not want to be editing a lot of texts, so it made a lot of sense in those to not have it. And perhaps the newer ones, which have touchscreens, don't have it either because it's an artifact from that time? I don't know. Christian: I also think sometimes you get into the difference between power users and ordinary users. So, I've worked on software where we burned a lot of cycles at times thinking about how to make the switching between your two accounts' experience better, or the managing your multiple accounts. Until somebody looked at the data and saw that only 2% of the users have even the second account, let alone multiple. So, I hate to say it, but maybe the long tail of Kindle readers don't have more than one screenful of books or whatever, and investing in a great system for organizing your huge Kindle library just isn't going to satisfy big enough fraction of their user base. Jorge: Yeah, that makes sense. Folks have got to make choices, right? And at least my experience in working as a consultant with product organizations, there's always more to be done than there are resources and time to do it. Christian: I think that goes back to like, what are the incentives? And you say, of course, Amazon doesn't have an incentive to focus on that problem. They've got so many other, you know… Or Kindle, or whatever sub-team you're talking about. But somebody out there could be making it so that ordinary people have a lens they can put in front of anything they're consuming and organize it for themselves. And that may take different forms and it could be a plugin or an add on, or it could be another app you use instead, or it can… There's a number of different ways to give people bookmarklets or things that put a little more power in their hands. And I think this is a longer-term agenda that I've always been fascinated in, which is like, “Where's the Excel for data or for information or for lists, multi-dimensional lists and nodal, you know, nodally-connected things?” There's a lot of tools out there, but there's not sort of like this universal structure that people start to learn as a literacy thing. So, I feel like people are overwhelmed by their information as soon as it becomes more than one list, or have has to be managed dynamically, or anything like that. I actually would say, to be honest, I think something like Airtable is the closest I've seen, not to endorse a product specifically, but when I've used that, I've thought this is giving people who aren't database architects the ability to create structured data with relationships in a very copacetic way. And so, I'm hopeful about that. But you know, to just kind of go off a little bit more on a tangent, I've had this side project, hobby horse of mine that I returned to whenever I get some free time, which fits that model of sort of ideally being something that you could put in front of any other list or any other, you know, like a to-do list or a project list or something like that, which I call “One Job.” My shorthand for it is one job, like “you had one job.” But the log line of it, and you can see this'll date to when I first had the idea, originally, I would describe it to people as “Tinder for tasks.” You know, basically meaning that even… Personally, like I'll use Asana, I've used it as a project management tool in jobs, but I've used it for my own personal to dos kind of convenience. It's a nice kind of just sortable list, but with recurring things. But I still find psychologically that looking at any large group of things — and this could be the backlog for the product that I'm planning the next sprint for or the accumulated ideas that have piled up in my road mapping tool, or my personal list of just, you know, household tasks I want to do — that it's kind of anxiety-provoking to see anything you ever thought of and anything you might consider doing or, or might get to if you get to it. You know, if you do 10 things, do they, here's the 11th thing. Like, that's a lot to have on your screen in front of your face and trying to get your attention. And so, the original idea for this One Job thing was just that you have a stack. You know, essentially you can only see one thing and either that thing is the most important thing on your list, so just do it or, you know, swipe it away, put it to the bottom of the stack and look at the next thing. But eventually you should hit a thing where you're like, “Oh, I can call mom. I could do that now.” Or, “No, I don't feel like calling mom.” You know, whatever it is. And if you get all the way to the bottom of the list and you're back at the top, then you've got to start doing your psychological work. But more generally, I feel like, how can we be empowering end users rather than leaving it in the hands of the businesses to always give the information the exact way everybody wants it. You know, like, I think this has gone back and forth in the browser world. You know, in the early days it was like controlling your own layout and look, I want this type face, I want this backdrop. And eventually that kind of didn't work as it would break the magazine design of the website, you know? So that kind of fell by the wayside. But I think you get that more with people maybe wanting to have more control over their privacy or how their data is going to be used, and there's a market maybe to give people the tools that come between them and the mess kind of product and help them manage the relationship with it better. Jorge: Yeah, I agree. There is a gap in the market. You've already pointed to Airtable, that's one that immediately came to mind as a possibility. Another one is perhaps Tinderbox, which we've highlighted in a previous episode of the show. Christian: I've tried to use that, and I think for me… I have sort of like a law of personal information management systems or whatever, which is that you have to go all in. And no matter how good or bad the system is, they only work if you go all in. And if you partially commit, and continue to partially use other systems at the same time, then you don't get any of the relief that it's all in one place, and that you can stop worrying about it, and you'll have more and more and more systems to track and manage. Jorge: Another product that that came to mind, I don't know if you've had a chance to play with it, is Notion. Christian: Oh, you know, I've been reading about it a lot lately, and I've seen people promoting it, but I'm not quite familiar with how it works. Jorge: My sense is that — and I have not used it extensively, I've kind of played around with it — but from the videos and tutorials that I've read, it strikes me that it that Notion is to something like your notepad as Airtable is to Excel. Where in Airtable and Excel the primary information objects that you're dealing with are some kind of a table-based structure, Notion is much more freeform and more text-centric. But the principle seems to be fairly similar, where you enter information and allow the structure to emerge as you gather more of it and start tagging it on the fly. So, it's intriguing. I do think that there are gaps in the market for such tools. Christian: Yeah. I see it kind of plays into the wiki paradigm too. I used to use a personal wiki, and for a long time, that was another great, infinitely malleable, networked thing. But again, I think these things work if you just commit to using them there's an expression in 12-step programs that is, it works if you work it. You know, physically like if you go all in and embrace the system, you can make almost any system work for yourself. Jorge: That seems like a really good place on which to wrap our conversation. And I feel like we have much more to talk about, and perhaps we will at another occasion. But for now, Christian, where can folks follow up with you? Christian: Well, you can always check out my personal website, which is mediajunkie.com. And if you're near Richmond, Virginia in February, I'm doing a workshop there, but this may not be out by then. I've got a series of videos coming out with UIE, with Jared Spool's website, in their all-you-can-learn library on product management for UX designers. So, people who are coming from a UX design background and want to understand product management better, may want to consider making career in product management or kind of a hybrid product design career, might find some value in those videos. I hope they do. If you have a chance to make it to the IA Conference in New Orleans, which is in April, I'll be giving the closing plenary there. So, some of the things you and I have been talking about, and probably a couple of other things reflecting on social software, mental health, vulnerable populations, things like that, that relate to my recent work. I'll be talking about those things as well. And if you're in Australia, I'll be in Melbourne in late June, early July at a Web Directions Product, giving a keynote there. So that's probably a lot of ways to find me in the near future. Jorge: Well, fantastic. I'll be in New Orleans at the IA Conference, so I look forward to seeing you and hearing your presentation. Christian: Great. Can't wait to see it then. Jorge: Thank you for being on the show. Christian: You bet. Take care. Thanks for having me.

Description: In this episode of the Product Launch Podcast powered by NxtStep, we talk with Stuart from Customer Discovery Sprints about everything from starting with problems to verifying solutions in the wide world of product for early stage companies. Show notes 01:00 - What is Customer Discovery Sprints 03:30 - How to start with problems. 06:00 - Why you shouldn't start with (just) an idea. 11:00 - Asking the right question - The Mom Test 12:00 - How to ask for real-world examples. 14:00 - How to have an effective customer interview. 16:00 - How do you validate your product ideas? Product Resources Books The Mom Test by Rob Fitzpatrick How to Create Tech Products Customers Love by Marty Cagan Podcasts Build by Drift Courses Customer Interviews Course Blogs Silicon Valley Product Group (Marty Cagan) Getting in touch with Stuart Email - Stuart@CustomerDiscoverySprints.com Customer Discovery Sprints

本單元將針對PM（產品經理）在工作上（新手入行、職涯、薪資、求職、面試…）會碰到的問題，由PM大叔為您解惑。 有網友問到：「 未來想從事產品經理的工作，‌‌請問大叔這邊有沒有產品經理的專書，‌‌或是有推薦的參考書？」 這個問題我想應該有很多朋友想要瞭解。‌‌所以大叔在這個地方跟大家簡單的做三點回應... 1.先上課再看書 2.新產品管理《New Product Management 》 3.產品專案管理全書《INSPIRED： How to Create Tech Products Customers Love》 如何提問呢？ 您可以透過以下方式提出您的問題： 加入 Line@pmtone 官方帳號 私訊或留言給大叔FB帳號 @gary.hsia Email to service@pmtone.com 郵件標題：【PM大小事 大叔給你問】 PM Tone 產品通 社群連結 官方網站：https://www.pmtone.com/ 粉絲專頁：https://www.facebook.com/pmtone365/ 臉書社團：https://www.facebook.com/groups/pm365/ Line帳號：@pmtone 官方信箱：service@pmtone.com #PMTone #產品通 Send in a voice message: https://anchor.fm/gary-hsia/message

本單元將針對PM（產品經理）在工作上（新手入行、職涯、薪資、求職、面試…）會碰到的問題，由PM大叔為您解惑。 有網友問到：「 未來想從事產品經理的工作，‌‌請問大叔這邊有沒有產品經理的專書，‌‌或是有推薦的參考書？」 這個問題我想應該有很多朋友想要瞭解。‌‌所以大叔在這個地方跟大家簡單的做三點回應... 1.先上課再看書 2.新產品管理《New Product Management 》 3.產品專案管理全書《INSPIRED： How to Create Tech Products Customers Love》 如何提問呢？ 您可以透過以下方式提出您的問題： 加入 Line@pmtone 官方帳號 私訊或留言給大叔FB帳號 @gary.hsia Email to service@pmtone.com 郵件標題：【PM大小事 大叔給你問】 PM Tone 產品通 社群連結 官方網站：https://www.pmtone.com/ 粉絲專頁：https://www.facebook.com/pmtone365/ 臉書社團：https://www.facebook.com/groups/pm365/ Line帳號：@pmtone 官方信箱：service@pmtone.com #PMTone #產品通 Send in a voice message: https://anchor.fm/gary-hsia/message

Tobias Prade und Paul Zogmann sprechen über Productmanagement mit Fokus auf User Experience. Die Empfehlungen von Tobias: - Inspired: How to Create Tech Products Customers Love von Marty Cagan - Blogposts von produktbezogen.de https://www.produktbezogen.de/ - Newsletter von Tim Herbig https://herbig.co/ Folge Tobias auf LinkedIn: https://www.linkedin.com/in/tobiasprade/ willhaben im Web: https://www.willhaben.at/

Anastasia Koneva und Paul Zogmann sprechen über Productmanagement mit Fokus auf User Testing. Die Empfehlungen von Anastasia: - Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days von Jake Knapp - Inspired: How to Create Tech Products Customers Love von Marty Cagan - The PM Library von https://medium.com/the-pm-library - Blogposts und Newsletter von https://www.mindtheproduct.com/ - Blogposts von Intercom https://www.intercom.com/blog/product-and-design/ - Blogposts von produktbezogen.de https://www.produktbezogen.de/ Folge Anastasia auf LinkedIn: https://www.linkedin.com/in/anastasia-koneva/ Prescreen.io im Web: https://prescreen.io/

In this episode I talk about the difference between true product design and the reality of project design. Also a little on how product teams should be structured. [Note] The book talked about in this episode is called “Inspired: How to Create Tech Products Customers Love” by Marty Cagan. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/joshuareach/support

Today on the Agile Coaches’ Corner, Dan Neumann is joined by Ryan Dorrell, the Chief Solutions Officer, and one of the co-founders of AgileThought. He leads the strategic design of their portfolio of offerings and services across their practice areas, focusing on understanding what the future looks like for their clients and how they can best serve them.   In this episode, Dan and Ryan explore the topic of product management. Ryan explains what it is, the ideal skill set and thinking that goes into it, the benefits, and his own tips and techniques around it. He also goes in-depth about the differences between projects vs. products — and why you really should be joining the #noprojects movement!   Key Takeaways What is (software) product management? And what goes into it? A lot of creativity, diverse skill set, and a different mindset around solving problems Continuously delivering value and aligning with products and services that provide to customers Solves a problem in a unique way Engaging with customers for feedback loops Customer journey maps, user story mapping, design thinking, and workshops The benefits of product management: Builds empathy with customers and focuses on understanding their needs Addresses the user experience Helps to make systems more delightful and engaging to use Ryan’s tips and techniques around product management: Go start learning and understanding the aspect of taking products to market Be prepared to learn a lot of new skills and techniques ● Projects vs. Products: A project is a temporary endeavor (to create a product or service) with a deadline A product satisfies a need, a want, or solves a problem and continuously evolves with customers/users feedback With product management, there is less focus on timesheets and more focus on the product itself Projects stop and start, while products respond to change Mentioned in this Episode: Chris Spagnuolo Twitter (products vs. projects): #NoProjects Ryan Dorrell’s Book Picks User Story Mapping: Discover the Whole Story, Build the Right Product, by Jeff Patton Project to Product: How to Survive and Thrive in the Age of Digital Disruption with the Flow Framework, by Mik Kersten #noprojects: A Culture of Continuous Value, by Evan Leybourn and Shane Hastie INSPIRED: How to Create Tech Products Customers Love, by Marty Cagan Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams, by James Kalbach Want to Learn More or Get in Touch? Visit the website and catch up with all the episodes on AgileThought.com! Email your thoughts or suggestions to Podcast@AgileThought.com or Tweet @AgileThought using #AgileThoughtPodcast!

  If you are a Product Owner working on a large product, then there likely multiples of you. Many PO’s working with various teams to achieve different goals along the same path.  How can you work better with each other and change the organization to focus on the problems your customers have? In this episode there’s a bit better dive than before on what different team setups look like and how Product Owners can work together and help frame the outcomes.  Along with a fantastic new book recommendation, this episode will hopefully inspire you to try something new.   Feedback: twitter - @deliveritcast email - deliveritcast@gmail.com   Links: PO Coaching and Consulting - seek taiju Courtney Seiter - We’ve Changed Our Product Team Structure 4 Times: Here’s Where We Are Today Roman Pichler - Scaling the Product Owner Role Henrik Kniberg - Spotify Engineering Culture Deliver It Cast - EP34 Notes on Scaling Marty Cagan  - INSPIRED: How to Create Tech Products Customers Love – 2nd Edition C. Todd Lombardo - Roadmaps are Dead! Long Live Roadmaps!  

Before founding the Silicon Valley Product Group (SVPG) to pursue his interests in helping others create successful products through his writing, speaking, advising and coaching, Marty Cagan served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, and eBay. Marty is the author of Inspired: How to Create Tech Products Customers Love, which explores lessons from top tech companies, how to get the right people on the bus, product management and development, and how to build a culture that underpins success. During his career, Marty has personally performed and managed most of the roles of a modern technology product organization, including product management, software development, product marketing, user experience design, software testing, engineering management, and general management. Marty speaks at major conferences and top companies across the globe and brings with him a wealth of knowledge from more than three decades in the industry. After spending the first half of this conversation riffing on what companies, in particular established incumbents are doing wrong, when it comes to building a truly innovative culture and taking new products to market, we spent the second half exploring several case studies and some techniques that people in the industry can begin to employ to start breaking the inertia, that, almost ten years after concepts like agile and the lean startup started making waves, seems to still be all too common in the modern organisation. This is an incredibly worthwhile conversation for anybody involved in building new products, or trying to build new products in an environment that perhaps isn’t all that conducive to doing a good job of it. So please, sit back, strap yourselves in and enjoy my conversation with Marty Cagan. Topics discussed: What people can learn from Inspired Marty’s early days at HP in the 80s and the fundamental lessons he learned about product development early in his career The importance of aligning culture, process and people Why average talent + great culture and leadership = better results than top talent Pushback on lean startup and agile: is it warranted? Inertia in the modern organisation How to get buy-in from sales and engineering teams Great companies lead academia, they don’t follow it. The tendency of executives to look for silver bullet solutions like ‘design thinking’ or ‘lean startup’ instead of thinking holistically about what’s really required to drive innovation at a firm Case studies from Netflix and Google on getting stakeholder buy-in and supporting disruption The role of the product manager and why the role has lost its way Should the product manager be involved in all customer usability and insight gathering activities? Whether ‘agile-but’ or ‘scrum-but’ are effective applications or a bastardisation of the spirit underlying these methodologies High integrity commitments Parallels between the 90s and today insofar as technology is concerned and Marty’s views on AI and blockchain Show Notes: Get Marty's book “INSPIRED: How to Create Tech Products Customers Love”: https://amzn.to/2MRJgLR SVPG: www.svpg.com Marty on Twitter: @cagan Bill Campbell’s ‘Stratechery’: https://stratechery.com/  I hope you enjoyed this episode. If you’d like to receive a weekly email from me, complete with reflections, books I’ve been reading, words of wisdom and access to blogs, ebooks and more that I’m publishing on a regular basis, just leave your details at www.futuresquared.xyz/subscribe and you’ll receive the very next one. Listen on Apple Podcasts @ goo.gl/sMnEa0 Also available on: Spotify, Google Play, Stitcher and Soundcloud Follow Steve on Instagram: @thesteveglaveski

Marty Cagan on his new book, Inspired 2: How to Create Tech Products Customers Love

Marty Cagan, founder and partner of the Silicon Valley Product Group and author of the book, Inspired: How to Create Tech Products Customers Love, joins Helping Sells Radio to talk about the new edition of his book, why product managers should fall in love with the problem not the solution, and whether Ben Horowitz is as hardcore in person as he is in his book, The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers.  Get on the email list at helpingsells.substack.com