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Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)
940: Shaleen Devgun, Chief Innovation and Technology Officer at Schneider National, joins Technovation to share how the company is transforming logistics through innovation, sustainability, and advanced technology. In this episode, Shaleen discusses Schneider's Scope 23 platform, a groundbreaking solution to decarbonize supply chains, and the role of Packerland Ventures in investing in startups that are redefining logistics and transportation management. He also delves into how generative AI is optimizing human decision-making and operational efficiency, as well as the impact of The Grove, Schneider's innovation hub in Green Bay, which attracts talent and fosters collaboration to solve critical industry challenges. This episode is a must-listen for technology executives and rising leaders eager to explore how innovation is reshaping logistics and supply chains for a sustainable future.
In this episode of The Cole Memo, Cole welcomes Shaleen Title for a thought-provoking discussion on cannabis legalization, the evolving role of hemp, and the need for policy innovation. Shaleen reflects on her career in drug policy reform and her focus on cultivating the next generation of leaders, and Cole explores how the hemp industry's advantages could inform better cannabis regulations. Together, they tackle the successes and shortcomings of legalization, the fight against overregulation and corporate capture, and the ongoing importance of grassroots movements like Hash Wednesday in shaping change. This nuanced conversation connects decades of activism with today's challenges and opportunities in cannabis reform. Watch video version and read full show notes here: https://thecolememo.com/2024/12/16/e153/
On today's sponsored episode, Editor in Chief Sarah Wheeler talks with Shaleen Khatod, Senior Vice President of Real Estate Strategy, Products and Innovation at CoreLogic, about the role of AI in real estate and how that should represent not just artificial intelligence, but agent intelligence. Related to this episode: CoreLogic HousingWire | YouTube More info about HousingWire Enjoy the episode! The HousingWire Daily podcast examines the most compelling articles reported across HW Media. Each morning, we provide our listeners with a deeper look into the stories coming across our newsrooms that are helping Move Markets Forward. Hosted and produced by the HW Media team. Learn more about your ad choices. Visit megaphone.fm/adchoices
Host Craig Larsen talks with Micky Knapp, Dave Earl and David Baumert from the Salmon River Charitable Events about the 6th Annual Salmon River Music Festival. Next Craig talks with Bryton Pitcher, Bea Pitcher, Shaleen and Austin Turner along with Nick and Rachel Alvarodo about Coffee For A Cause. Today's cause is the 45th Parallel Jr. Bull Riding Association.
OneHome is a client-facing portal connecting agents with consumers that was recently launched as a benefit to all Heartland MLS subscribers. CoreLogic's Shaleen Khatod (Executive of Enterprise Strategy, Products, Initiatives) and Sunny Ramamurthy (Director of Product Management, Real Estate Solutions) join Bobbi and Alex on Zoom to share how KC agents can be using this new tool to grow their businesses and build relationships with their clients. Bobbi's Book Bit: The Anxious Generation by Jonathan Haidt (Jump to interview at 16:25)
This newest episode from Desert Voices tackles some deep and intense subjects, blending education, critical thinking, and spirituality. Hosted by Shaleen Kendrick, a culture coach, mystic, and theologian, the episode explores human nature, communication skills, and spiritual grounding with a focus on integrative living to flourish in all areas of life. Shaleen and abolitionist educator Jill Elizabeth weave personal experiences and professional insights into a powerful narrative that calls for persistence in seeking justice and peace. They hope to inspire and encourage listeners to see and act with compassion and strength.The conversation delves into current socio-political issues, including the war on Palestine and the psychological effects of labeling atrocities. It examines the neurological and physiological responses to trauma, both firsthand and secondhand, and discusses how these responses influence our ability to engage with and understand global events.The episode challenges listeners to bear witness to the suffering and complexities of the world while maintaining well-being through self-regulation and critical thinking. It brings to light the importance of empathy and justice, themes that resonate deeply with social activism and theological inquiry. Listeners are encouraged to engage with the content, reflecting on how their own nervous systems react to the world's struggles and learning how to manage these reactions constructively. The podcast, fitting for those interested in deep, spiritual conversations about humanity, aims to provoke thought and action toward social change and growth.Support the show
Dive deep into the heart of critical thinking with the latest episode of the Desert Voices podcast, where we untangle the complex web of human nature, communication, and spirituality to cultivate well-being. Join Jill, a gifted abolitionist educator, and Shaleen, a passionate culture coach and theologian, as they explore the continued and pressing issue of the Israel-Gaza war through the lens of critical analysis and empathetic solidarity. This episode helps us define and better understand the criteria for genocide with a focus on the recent charges against Israel but also invites listeners into a profound reflection on our collective responsibility towards global crises. Through candid conversations, personal insights, and a compelling call to action, we're challenged to confront our perceptions and engage in meaningful dialogue. Tune in to be inspired, educated, and transformed as we journey together towards integrative living and flourishing communities. Don't miss this powerful exploration of empathy, justice, and the human spirit on Desert Voices.Support the show
For the last 54 years, marijuana has been classified as a Schedule I drug: a category that carries drastic criminal penalties and also includes hard drugs like heroin. But the Biden administration has the power to change that as scientists at the FDA are now recommending it be reclassified in a much less severe category. But Jonathan wonders, would descheduling marijuana be enough to solve all of the issues caused by the War on Drugs? Drug policy activist and attorney Shaleen Title joins Jonathan to answer that very question, and to explain some of the risks and rewards of federal marijuana legalization. Shaleen Title is an attorney and longtime drug policy activist who has been writing, passing, and implementing equitable cannabis laws for over 20 years. She is a former top regulator for the state of Massachusetts, where she served as commissioner of the Cannabis Control Commission from 2017 to 2020. Currently, her primary focus is running the nonprofit think tank Parabola Center, which pushes for cannabis policies to protect people rather than corporate profits. You can follow Shaleen on Instagram @shaleentitle. You can find Parabola Center on Instagram @parabolacenter and TikTok @parabolacenter. You can find Parabola Center's latest paper here. Follow us on Instagram @CuriousWithJVN to join the conversation. Jonathan is on Instagram @JVN. Transcripts for each episode are available at JonathanVanNess.com. Find books from Getting Curious guests at bookshop.org/shop/curiouswithjvn. Our senior producers are Chris McClure and Julia Melfi. Our associate producer is Allison Weiss. Our engineer is Nathanael McClure. Production support from Julie Carrillo, Anne Currie, and Chad Hall. Our theme music is “Freak” by QUIÑ; for more, head to TheQuinCat.com. Curious about bringing your brand to life on the show? Email podcastadsales@sonymusic.com. Learn more about your ad choices. Visit podcastchoices.com/adchoices
In our third episode of the series ‘Female Vets Driving Wildlife Conservation in Kenya Forward' I'm super delighted to be chatting with Dr. Angwenyi, who is currently the Wildlife Health and Disease Surveillance Manager with Smithsonian's Global Health Program in Kenya. We talk through her upbringing, education and how her passion for animals and wildlife grew. We also chat about what her day looks like working in the research project, and what that entails. We dive deep into her work with community rangers and how the development and training of the EarthRanger health tool is coming along plus a whole lot more. Listen in and get inspired
In this week's episode of Playful Podcast, we present our very first live podcast, recorded at Berlin Podfest, together with Berlin based producer and vinyl only DJ Shaleen.In this conversation we focus on:– In what ways the climate difference depending on if you're a female or a male DJ– The sexist comments she received after releasing her Podcast on HATE– Other ways where women are being discriminated in the businessAs well as– Her future projects of course.Playful Podcast is available on Spotify, all Podcast Apps and YouTube.Become a Patreon and support our work + get access to hours and hours of Extra Material: https://www.patreon.com/playfulmagazine Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.
Want to get published in an International Magazine? Pre-Order our ATH Magazine Issue 3 here: Learn how you can UNLOCK YOUR CREATIVE POTENTIAL in 2023. Sign up for our FREE Mini guide & workbook. Check out the Arts To Hearts Shop at Listen & Subscribe on Apple Artist Services:
This week, Cody and Jimbo sit down with NFR bull dogger, team roper, and 1972 World's Champion Steer Roper, Allen Keller. Joining the podcast is Allen's daugher, Shaleen, who tells a cool story of how she searched for and found her biological father (Allen). Listen in as Allen tells some great rodeo stories, talks about his time in the movies working with the likes of Clint Eastwood and Sam Peckinpah, and also a first hand account of one of the most famous fights in rodeo history. You sure won't want to miss this one!
In this episode, Shaleen Title joins me for a short conversation about a recent headline story in the cannabis industry. Shaleen is the Founder and Director of the Parabola Center. You can learn more at ParabolaCenter.com. Watch video version of podcast or read full show notes here: https://chillinois.net/2023/05/10/277-shaleen-title/
Welcome to spring 2023, and our 100th episode! We're excited to welcome our first guest host, former Massachusetts Cannabis Control Commissioner and social equity champion, and the CEO of the Parabola Center for Law & Policy, Shaleen Title.In this episode, Shaleen finds out what small cannabis companies can learn from her dream guest, Ben Cohen, co-founder of Ben & Jerry's Ice Cream and founder of the new cannabis non-profit Ben's Best Blnz.Ben & Jerry's Ice Cream has long been famous for supporting causes its founders care about, including cannabis legalization which specifically focuses on equity and justice for communities of color. Last year, Ben continued that mission by starting the Vermont-based nonprofit Ben's Best Blnz, which specializes in growing cannabis with moderate levels of THC, and gives all profits to the state's Black cannabis community and groups advocating for criminal justice reform.Shaleen and Ben discuss how Ben & Jerry's Ice Cream Company started, and how it stayed value-driven and community-focused despite going international. Ben opens up about his and Jerry's experience fighting off the wealthy Pillsbury Doughboy back in the 1980s, and he talks about what small cannabis companies today can learn from their success going up against big wealthy corporations.Ben and Shaleen also discuss how, as massive cannabis companies start to act like they're locally owned, small cannabis companies can stay in business and remain focused on quality and community. They also talk about karma in business, building customer loyalty through aligned values, and their shared vision for the future of the cannabis industry.Get your Spring 2023 issue of Different Leaf the magazine at DifferentLeaf.com and flip to page 36 to read more on Ben and Shaleen's conversation, and to enjoy a rare early-day photo of Ben and Jerry from back in the 70s!Find out more about our guests; Shaleen Title at parabolacenter.com and Ben Cohen at bensbest.comFollow us on social media @DifferentLeaf and find host Brit Smith @BritTheBritishGot to DifferentLeaf.com to get your copy of our latest magazine issue.
On this episode of Let's be Blunt, Montel speaks with Shaleeen Title. Shaleen is an Indian-American attorney and longtime drug policy activist who has been writing, passing, and implementing equitable cannabis laws for over 20 years. She served as the Commissioner of the MA Cannabis Control Commission from 2017 to 2020. She left to focus on running the Parabola Center, a nonprofit think tank that pushes for equity in cannabis policymaking. She has been described as “the people's weed watchdog”.
Listen and Learn about the Universal Declaration of Human Rights Articles 25. 1. Everyone has the right to a standard of living adequate for the health and well-being of himself and his family, including food, clothing, housing and medical care and necessary social services, and the right to security in the event of unemployment, sickness, disability, widowhood, old age or other lack of livelihood in circumstances beyond his control. 2. Motherhood and childhood are entitled to special care and assistance. All children, whether born in or out of wedlock, shall enjoy the same social protection. This episode features an interview with Brand Ambassador for Youth for Human Rights India, Shaleen Das. Shaleen shares how this human right is being executed in her country.
In this episode of the Chillinois Podcast, I have a conversation with Shaleen Title. Shaleen is an attorney and drug policy activist who has been writing, passing, and implementing cannabis laws for over 20 years. She is the Founder and CEO of the Parabola Center. Watch the video version of this episode or read the full show notes by clicking here: https://chillinois.net/2022/10/09/224-shaleen-title-parabolacenter-com/
On this week's episode of Lever Time: On this week's episode of Lever Time Premium: Joel Warner speaks with attorney and drug policy expert Shaleen Title about Joe Biden's recent announcement on marijuana decriminalization and reform. Joel and Shaleen break down every aspect of Biden's plan, as well as the corporate interests hoping to turn a profit from marijuana legalization (6:03). Then, David Sirota interviews Gary Chambers, a progressive Democrat running for a U.S. Senate seat in Louisiana. David talks with Gary about his roots as a community organizer, the resistance he's met from the Democratic establishment, and how he hopes to become the state's first Black senator (34:06). If you'd like access to Lever Time Premium, which includes extended interviews and bonus content, head over to LeverNews.com to become a supporting subscriber.If you'd like to leave a tip for The Lever click the following link. It helps us do this kind of independent journalism. levernews.com/tipjarA rough transcript of this episode is available here.ParabolaCenter.comChambersForLouisiana.com
Purpose comes in unexpected ways, but as I reflect on my life experience, I see a million moments that logically led to where I sit today. For our guest today Shaleen Shah, it started many decades ago with a love for horses. A love that led to a rescue of a horse named Haa-lee led to another rescue and eventually to the creation of Luvin Arms Animal Sanctuary located in Erie, Colorado. To date, Luvin Arms has rescued over 800 animals from circumstances of neglect, abuse, and the systematic terror of animal agriculture. They have exponentially raised awareness among humans that animals are individuals with families, emotions, and community needs. They have taught tens of thousands that these sacred beings have the same right as people to live peaceful and loving lives in their natural habitats. Steeped in the principle of Ahimsa, Luvin Arms is dedicated to a way of life that embraces nonviolence toward all living beings. As stated on their website, they provide exceptional lifelong social, emotional, and cognitive care to rescued farmed animals, and advocate for those who have not been rescued by sharing our residents' stories to inspire, educate, and empower others to embrace a more compassionate and sustainable lifestyle. Shaleen and his wife Shilpi founded Luvin Arms in 2015 with zero ideas of how to build a sanctuary. They faced an extraordinary task ahead but could not deny the circumstances that unfolded or the knowing that the universe was asking them to step into a completely new purpose in life. So with a deep calling on their hearts, two young children, and a mountain of obstacles ahead of them, they went for it. We are so grateful for the conversation before you; admittedly, my heart was deeply touched while researching for this show, and I shed a few tears along the way. Thank you for tuning in. In this episode we discuss: - a day in the life at the Farm Sanctuary - dairy industry practices - discovering and figuring out veganism - cheese addiction - rescuing horses from auction - cannot deny calls from the universe - how Luvin Arms was born - scariest moments in the transition from entrepreneurship to saving animal lives - stories of first rescues - animals learning to trust humans again - commitment to the practice of ahimsa - compassion for all beings - purity is within us, peace is within us - inspiration for the creation of Open Sanctuary - how to start a sanctuary - the purpose of antibiotics in the farming industry - living a full ahimsa life Thank you to all patrons on Patreon for keeping this podcast commercial-free, we are grateful for you. Namaste- Jess
Subscribe to Vinamre's Newsletter, The Dark Arts- https://www.getrevue.co/profile/vinamrekasanaa?via=twitter-profile 0:00 Intro 1:26 Why is art tough to understand? 9:06 You have to be a child to understand art 16:53 How are paintings 23:11 Mohenjo-Daro s not in India?! 33:13 Will we get Kohinoor back? 55:17 How the British have hidden the real history of India 58:59 How the British controlled our education 1:07:10 The value of learning history 1:15:18 Developing critical thinking skills 1:23:19 What the future of Delhi looks like? 1:34:56 The history of CP, Palika Bazaar, South Delhi explained 1:53:04 Shaleen's 100 Questions 1:57:14 A starting point for art history 2:06:40 Does India have war loots? 2:09:39 Conclusion Listen to the audio version of the full podcasts at - Spotify - https://open.spotify.com/show/70vrbHeSvrcXyOeISTyBSy?si=eZQk7N3_QOmvOfu0umGjzg Google Podcast - https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8zZDkyMjI0MC9wb2RjYXN0L3Jzcw== Apple Podcast - https://podcasts.apple.com/in/podcast/dostcast/id1538251790 == This is the official channel for Dostcast, a podcast by Vinamre Kasanaa. Connect with me Instagram: https://www.instagram.com/vinamrekasanaa/ Twitter: https://twitter.com/VinamreKasanaa Dostcast on Instagram: https://www.instagram.com/dostcast/ Dostcast on Facebook: https://www.facebook.com/dostcast Dostcast on Snapchat: https://www.snapchat.com/add/dostcast == Contact Us For business inquiries: dostcast@egiplay.com == I'm proud to announce that my new course 'Art of Reading and Writing Effectively' is now available to purchase on Skill91.com. With this course you will be getting:
Jenn, Jon and Shaleen join Ceddy on our second episode of Net Balance and Chill to sembang about emotional spending! Watch our full video podcast on YouTube as we uncover everybody's most memorable emotional spending stories. We also get some tips from our wonderful clinical psychologist Shaleen, on what we can do to recognise and regulate our feelings, and perhaps (?) successfully stop relying on spending to feel better.Backstory: When we reached out to Jenn, her first few words were: "I see it, I like it, I buy it" and shared a video of the sushi conveyor belt she bought on a whim. ????What does emotional spending look like to you? Tell us.
hi everyone, Please join me, Jorianne The Coffee Psychic, Trance Channeler and Psychic Medium along with my guest Shaleen on discussing an amazing new healing therapy called RTT. . "Streamed Live" tonight June 9th, 2022 at 8:00 PM CST, Tonight's topic will be "What is RTT and what can it do for you? To speak with Jorianne or her guest Shaleen live on the show, call 1-347-644-9404 or to join us on the internet go to www.BlogTalkRadio.com/JorianneTheCoffeePsychic. Remember every 1st and 3rd Thursday of each month I am doing ONE FREE QUESTION for each caller who calls in. Please keep in mind the phone lines fill up quickly so in order to be courteous to each caller, please ask your question clearly and once. I will answer each question by using my famous method of coffee reading by pouring the cream in the coffee for each person, and please remember that I have many other callers who also have a burning question , so I have to limit each caller to 3-4 minute intervals. To Contact Shayleen Halloran for a personal RTT appointment you can reach her at 1-912-674-2673 OR you can go to www.transformwithshay.com. For a more in depth personal reading or host your own PSYCHIC HOUSE PARTY and get your next reading FREE, CALL 219-940-9292 or check me out at WWW.CoffeePsychic.com. My preferred method of contact is by phone at 1-219-940-9292 I look forward to speaking with you soon and God Bless .
We end every episode by saying, we reserve the right to change our minds, make mistakes, and continue to evolve.And so, reserving the right to make mistakes is what this episode is about. Shaleen has made a mistake publicly and she wanted to share it publicly. This is part 2 of the conversation between Shaleen and Kerry about Kerry calling Shaleen out on a public mistake on this public podcast. It is centered around this public mistake and explores the uses of calling in and out. We will continue to strive to grow, evolve, and correct the mistakes that are bound to be made. Please keep calling us out and calling us in on this journey. Thank you for listening. Kerry's website: https://www.kerryconnelly.com/Kerry's book: Good White Racist? Confronting Your Role in Racial InjusticeKerry's book: Wait - Is This Racist?: A Guide to Becoming an Anti-racist ChurchSupport the show
We end every episode by saying, we reserve the right to change our minds, make mistakes, and continue to evolve.And so, reserving the right to make mistakes is what this episode is about. Shaleen has made a mistake publicly and she wanted to share it publicly. In this episode, Shaleen has invited Kerry Connelly to call her out on a public mistake on this public podcast. This conversation is centered around this public mistake and exploring the uses of calling in and out. We will continue to strive to grow, evolve, and correct the mistakes that are bound to be made. Please keep calling us out and calling us in on this journey. Thank you for listening. Kerry's Website: https://www.kerryconnelly.com/Kerry's book: Good White Racist? Confronting Your Role in Racial InjusticeKerry's Book: Wait - Is This Racist?: A Guide to Becoming an Anti-racist ChurchSupport the show
Action Conquers Fear! This is the mantra that keeps our guest, Shaleen, going on her entrepreneur journey! Fear is what stops us from reaching greater heights. We have been so used to blaming fear for our failures or our inability to start working on our goals. If this can greatly affect us, why don't we use its effect positively? Instead of just letting it hinder us, why don't we use it as a stepping stone to take action?Today we speak to Shaleen about:02:30 - Her entrepreneur journey11:34 - Advice she would give entrepreneurs who are starting their journey 14:52 - Tips on how to manage her time using co-working sessions18:53 - Tips on how to manage her mental health Find more from Shaleen on the following platforms:FB & Linkedin - Shaleen Sheth, and Women Who WinInstagram: @shaleen98 and @womenwhowin100Website: https://www.womenwhowin100.com/Remember, Make a Plan and Take Action… You Got This! XO,SophiaA Team Dklutr Production
The number of people seeking help for eating disorders spiked at the start of the pandemic. One of the people trying to help is Shaleen Jones. She's the executive director at Eating Disorders Nova Scotia, and is being recognized as a United Way "invisible champion" of the non-profit sector.
PART 2 EXPLORES HOW MYSTIC SPIRITUALITY...- Decreases our anxiety (who couldn't use less anxiety right now!)- Increases our experiences with freedom, joy, growth, heart connections, empowerment, and belonging.This 2nd episode with Riley Powell, a brilliant theologian and a close friend of Shaleen's, digs into what it looks like to "take the Bible seriously" and live into a vibrant, mystical spirituality. LOOKING FOR COMFORT IN UNCERTAIN TIMES? JOIN US!We are back from a long season of rest, and Season 4 sits a the intersection of Mysticism, Feminism, and Spirituality.Support the show (https://www.patreon.com/preview/7914a4f7860a4376adacf88925a49433)
Welcome to Season 4!Ryan and Shaleen are back from a long season of rest. Season 4 sits a the intersection of Mysticism, Feminism, and Spirituality.In this episode, Riley Powell, a brilliant theologian, and a close friend joins Shaleen in exploring what it might look like to "take the Bible seriously" while living into a vibrant mystical spirituality. Is that a thing?! Hell yes it is!These two episodes aim to decrease our anxiety (who couldn't use less anxiety right now!) And increase our experiences with freedom, joy, growth, heart connections, empowerment, and belonging.Curious? Join us...Support the show (https://www.patreon.com/preview/7914a4f7860a4376adacf88925a49433)
Author Shaleen Makhijani-Shivdasani's “Stepping Inside: Building Spiritual Muscle” is an interactive journal for daily inspiration and meditation. Holding Court Valentine's Day special- Shaleen Makhijani-Shivdasani- Author of "Stepping Inside: Building Spiritual Muscle."
Today we talk to Shaleen Title from the Parabola Center, who has been actively involved in the effort to put equity and justice at the heart of drug policy here in Massachusetts. We talk about how our state was early to make marijuana legal through a ballot initiative, but our legislature has been slow to enact the details that would make our drug policy fair.Shaleen's paper:https://papers.ssrn.com/sol3/papers.c...Parabola Center's resources:https://www.parabolacenter.com/resour...Jordan Berg Powers, Jonathan Cohn, and Anna Callahan chat about Massachusetts politics. This is the audio version of the Incorruptible Mass podcast, season 4 episode 33. The video version is available here.You're listening to Incorruptible Massachusetts. Our goal is to help people understand state politics: we investigate why it's so broken, imagine what we could have here in MA if we fixed it, and report on how you can get involved. To stay informed:* Subscribe to our YouTube channel* Subscribe to the podcast (https://incorruptible-mass.buzzsprout...)* Sign up to get updates at https://www.incorruptiblemass.org/
In August 2017, I received a phone call that changed my life. “Wayne, there are FBI agents here,” the voice said. “They're searching for Lily.” For years, DxE had been openly rescuing animals and daring the industry or government to prosecute us for rescuing dying animals from factory farms. We knew repression was going to come. What we didn't know is that it would start with a multi-state hunt for a piglet named Lily that would end in an FBI raid at a sanctuary in Colorado. Shaleen Shan is the owner of the sanctuary in question, Luvin Arms in Erie Colorado. And until now, Shaleen has not told his story publicly. Shaleen, you see, is not a rule breaker. And when a small armada of FBI agents descended on his sanctuary that day, he faced a choice that could change his life – and the course of the animal rights movement. Stay silent and cooperate with the government, to ensure the safety of his sanctuary, his business, and even his family. Or speak out and face the full power of the largest pig farming corporation in the world – Smithfield Foods – and its government allies. I would have understood taking the former choice. Shaleen is a business owner, a husband and father, and a nonprofit director; he didn't sign up for direct action or legal repression. But Shaleen did something that, increasingly, people across the world are realizing they have the power to do. He spoke out. And because he fought back and spoke out – resisting the agents' violent efforts to “collect DNA” from Lily and her sister, then speaking to a legendary journalist to blow the whistle on what happened – millions of people were exposed to not just the corrupt influence of corporate power on our government, but on the plight of pigs like Lily. This is a podcast I've wanted to do for years. And as we end one pig trial, it's time for us to tell the story of the next one. And in the fight against Smithfield, which sought unprecedented racketeering charges against me in May 2018, Shaleen's story will be crucial. The FBI's Hunt for Two Missing Piglets Reveals the Federal Cover-Up of Barbaric Factory Farms - Glenn GreenwaldLuvin Arms Sanctuary in ColoradoMusic by Moby: Everything That Rises
Social Equity. What does it mean in the Cannabis Industry? Andrew sits down with Shaleen Title (Cannabis Attorney and Speaker) and Nina Parks (Cannabis Activist) to talk about what social equity truly means in the Cannabis industry. It's not new knowledge that the war on drugs, especially marijuana, has greatly impacted Black, Latinx, Native American, and other minority communities. What cannabis social equity can do is to ensure that these communities get the resources they need to thrive in the budding industry that once persecuted them. Some topics Shaleen, Nina, and Andrew cover:
When cannabis and capitalism collide, our community's best laid plans for an equitable industry all-too-often go up in smoke. Enter Shaleen Title, a longtime drug policy activist who in 2017 became one of five inaugural commissioners of Massachusetts's Cannabis Control Commission. Described as “the people's weed watchdog” by Boston Magazine, Shaleen is widely recognized for her focus on social and racial justice and her efforts to make the cannabis industry more fair and inclusive. She's also an avid listener of Great Moments in Weed History who supports the podcast on Patreon—just saying... and she shares that among her personal great moments was being the first person to order legal cannabis delivery on the East Coast. Naturally Shaleen's weed and gummies were provided by a social equity company that represents everything she works for as an advocate, attorney and now head of the Parabola Center—a think-tank she co-founded to "support people not corporate profits" in the cannabis industry. Please join us for an engaging conversation on the bright green future of cannabis with someone helping to make it happen. SUPPORT "GREAT MOMENTS IN WEED HISTORY" ON PATREON Sign up for our Great Moments in Weed History Patreon for special bonuses and fun surprises, including exclusive access to our weekly video series "Moments in Weed" where we get blazed and talk about a cannabis current event.
सुनिए एक पॉपुलर वीजे एंड टीवी एक्टर शालीन मल्होत्रा की प्रेरक कहानी। दिलवालों के शहर दिल्ली में जन्में शालीन एक ऐसे शख्स है जो हमेशा जीत हांसिल करने और कभी ना हारने के जज़्बे के साथ जीवन में आगे बढ़ रहे है। और इस भावना के साथ इन्होने रास्ते में आने वाली सभी चुनौतियों को भी पार किया और मुंबई की एक्टिंग एंड एंटरटेनमेंट इंडस्ट्री में अपना नाम, अपनी एक पहचान बनायी है। पिछले ग्यारह सालों से ये बतौर एक्टर एंड एंकर काम कर रहे है। आपको बतादें 2006 में शालीन ने रियलिटी गेम शो एमटीवी रोडीज़ के साथ अपनी एंकरिंग जर्नी शुरू की थी। और सारे एमटीवी ऑन-स्टेज शोज हॉस्ट किये। वही ये एमटीवी के लिए ऑन-ग्राउंड वीजे भी रह चुके हैं। जी हां ये मुंबई शहर में हर दिन अपने सभी सपनों को खुलकर जी रहे है। और अपने सफलता के इस मुकाम से काफी संतुष्ट भी है। पूरी कहानी पढ़ें: https://stories.workmob.com/shaleen-malhotra-arts-entertainmentवर्कमोब द्वारा #मेरीकहानी कार्यक्रम के माध्यम से एक नयी पहल शुरू की गयी है जिसके ज़रिये हर कोई छोटे बड़े बिज़नेस ओनर्स अपनी प्रेरक कहानियों को यहाँ सभी के साथ साझा कर सकते है। क्योंकि हर शख्स की कहानी में है वो बात जो जीवन को बदलकर एक नयी दिशा दिखाएगी, और ज़िन्दगी में ले आएगी आशा की एक नयी चमकती किरण। #प्रेरककहानियाँ #शालीनमल्होत्रा #वीजे #टीवी #टीवीएक्टर #एक्टिंग #एंटरटेनमेंटइंडस्ट्री #एक्टर #एंकर #रियलिटीगेमशो #एमटीवीरोडीज़ #एंकरिंग #एमटीवी जानिए वर्कमोब के बारे में: जुड़िये वर्कमोब पर - ये है भारत का अपना एक प्रोफेशनल सोशल नेटवर्क। जोश और जुनून से भरी प्रेरणादायक कहानियां देखिये। मजेदार प्रतियोगिताएं खेलिए, उनका हिस्सा बने, लाइव जुड़िये, और भी बहुत कुछ पाए वर्कमोब पर । यह सौ प्रतिशत बिलकुल मुफ्त है। जाइये इस लिंक पर - https://stories.workmob.com और देखें ढेर सारी प्रेरक कहानियाँ। हमारे ऐप्प को डाउनलोड करें: Android: https://play.google.com/store/apps/details?id=com.workmob iOS: https://apps.apple.com/in/app/workmob/id901802570
Shaleen Wohrnitz on the topic of encouraging youth in making good choices by Radio Islam
The conversation is continued...Ever wonder what difference it would make to experience God in an Open and Relational way? How would understand God as All-mighty, Open & Relational matter versus thinking God is all-powerful, controlling, and sovereign? How would it impact and inform your professional life or parenting?Join Ryan and Shaleen in a conversation with Dr. Thomas Jay Oord. Tom is a leading voice in Open and Relational thought. Not only will Open and Relational concepts be explained in simple terms, but you will also be able to immediately see and understand the healing impact shifting your understanding of God makes in your life.Come along the healing journey with us. Experience wholeness, integration, and vitality in the spiritual desert.PART 2Support the show (https://www.patreon.com/preview/7914a4f7860a4376adacf88925a49433)
Ever wonder what difference it would make to experience God in an Open and Relational way? How would understand God as All-mighty, Open & Relational matter versus thinking God is all-powerful, controlling, and sovereign? How would it impact and inform your professional life or parenting?Join Ryan and Shaleen in a conversation with Dr. Thomas Jay Oord. Tom is a leading voice in Open and Relational thought. Not only will Open and Relational concepts be explained in simple terms, but you will also be able to immediately see and understand the healing impact shifting in your understanding of God makes in your life.Come along the healing journey with us. Experience wholeness, integration, and vitality in the spiritual desert.PART 1Support the show (https://www.patreon.com/preview/7914a4f7860a4376adacf88925a49433)
Shaleen Desai is like a caped crusader for content. This SVP of Adult Animation is super focused on solid stories and shares how he is bringing super heroes and more to animation...and beyond. In his career of 20+ years and counting in Hollywood, Desai has been with Letterman, Viacom/CMT, Fox 21 and gone from working with Jason Bateman at Aggregate to Warner Bros. on "Batman" and other IP. Overall, whether it's animated or audio his focus is making sure Warner Brothers Animation products will resonate anywhere as just good storytelling! While Insider Interviews listeners heard from Desai in Epi 33 - which was taken from his NATPE ContentCast panel about crossover IP -- in this episode 36 Desai gets the chance to go more in-depth around how Warner Bros. Animation and Blue Ribbon Content work with the overall organization to tap top talent -- from development to writers to the stars behind the mics. For example, when you hear those words, "I'm Batman" in a forthcoming scripted podcast it might be spoken seriously by Winston Duke on Spotify... or by a campier Jeffrey Wright in a version called Batman the Audio Adventures on HBO Max. [Since this recording earlier in September it was announced that The Audio Adventures will launch on 9/18 -- which is (who knew?!) "Batman Day"!] And of course, there's always animation, with Batman, Caped Crusader headed to Cartoon Network and HBO Max soon. But Desai is focused on more than super heroes. He's also developing new approaches to content, dabbling in AI and more short digital films and podcasts through Blue Ribbon, and always working to just identify the next good story that can live, well, anywhere! Want to know exactly how the pandemic shifted content consumption of more adult animation? How do they pick which story might live as a cartoon or a podcast? Will it land on Adult Swim or HBO Max ...or even Spotify or Freeform? Will Desai hire E.B. for voice work!? And why DO E.B.'s doormen call her "Batgirl"? Learn all this and more from this Hollywood vet and the voiceover wannabe host of this episode. Please find Shaleen on LinkedIn: https://www.linkedin.com/in/shaleen-desai-aa661412/ Please follow E.B. Moss and Insider Interviews on: Twitter: @mossappeal @InsiderIntervws IG: @insiderinterviews @mossappeal Facebook: InsiderInterviewsPodcast If you found this helpful, or liked any of my Insider Interviews episodes, please add a review on Apple, share this episode, and of course to support this show you can “buy me a coffee!”: https://buymeacoffee.com/mossappeal If I can help you connect YOUR podcast/tv/content dots, or just get started with a good #b2b podcast, please reach out to me at podcasts@mossappeal.com
Season 3 of the Desert Voices podcast launches with new team members and contributors. Introducing our new partner Ryan Lambros and collaborators Matt Kendziera and Tommy Allgood! In this episode, Shaleen and Ryan introduce themselves as a new team, along with the vision for Season 3 of the podcast and the future collaborative team at Desert Voices. It is an exciting time to be in the desert!COME THRIVE WITH US...Support the show (https://www.patreon.com/preview/7914a4f7860a4376adacf88925a49433)
Shaleen Shah is a serial entrepreneur, technologist, philanthropist, and co-founder of Luvin Arms Animal Sanctuary. He is currently the CTO of Ajeva and is a Strategic Advisor to the fast-growing startup Paralect. During the interview, we discuss his journey to becoming vegan, the future of food, how he built an animal sanctuary, and much more. To connect with Shaleen: Website: https://luvinarms.org/
Shaleen Title is an Indian-American attorney and longtime drug policy activist. She currently serves as Distinguished Cannabis Policy Practitioner in Residence at The Ohio State University Moritz College of Law's Drug Enforcement and Policy Center and as vice-chair of the Cannabis Regulators of Color Coalition. She is a frequent keynote speaker and consultant on cannabis policy and has testified in front of governmental bodies around the world about restorative justice in marijuana laws. As CEO of the crowdfunded policy project Parabola Center, she co-authored 2021 model federal amendments focusing on people rather than corporate profits. In 2017, she was appointed by the Massachusetts governor, attorney general, and treasurer to serve as one of five inaugural commissioners of the Cannabis Control Commission, the agency tasked with regulating legal and medical marijuana in the commonwealth. Her three-year term was extended to December 31, 2020. Described as “the people's weed watchdog” in Boston Magazine's 2019 Power List, she was widely recognized during her term for her focus on racial justice and her efforts to make the cannabis industry more fair and inclusive. Previously, in her role as a founding board member of the Minority Cannabis Business Association, she led the creation of the MCBA Model Bill, the first state-level model bill created to give states guidance to implement a process of reinvestment and reconciliation. She also served as a trustee for Students for Sensible Drug Policy and a board member of the National Lawyers Guild. She was a co-founder of THC Staffing, the first recruiting firm focused on inclusion in the cannabis industry, and was part of the multistate tax group at Deloitte Tax. Shaleen's interviews have been featured in outlets including PBS NewsHour, Politico, Rolling Stone, Newsweek, The Guardian, Vice News, and many NPR stations, and she has written guest op-eds for The Boston Globe, Philadelphia Inquirer, Commonwealth Magazine, Marijuana Moment, and Boston Business Journal. She is an alumna of the Illinois Mathematics and Science Academy, a public magnet school with an emphasis on developing problem solvers, and she holds a business degree, law degree, and graduate degree in accounting from the University of Illinois. To learn more about The Parabola Center visit theparabolacenter.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/cannabisdiversity/message Support this podcast: https://anchor.fm/cannabisdiversity/support
Introducing a new collaboration with Desert Voices! In this episode I introduce you to an exciting new project and some amazing new friends. Check it out!!!Check out the Desert Voices podcast and website athttps://www.desertvoices.comMessage Rize Nutrition HERE for your free Wellness Profilewww.jesusneverran.com
Spling reviews Blue Miracle, Shaleen Surtie-Richards: I Am Who I Am and The Devil All the Time as broadcast on Talking Movies, Fine Music Radio. Spling Movies
Spling reviews Blue Miracle, Shaleen Surtie-Richards: I Am Who I Am and The Devil All the Time as broadcast on Talking Movies, Fine Music Radio. Spling Movies
Shaleen started listening to techno music at a really young age. To her this music and everything around it was always about togetherness, revolution, to stand up for the right things to grow and to experience them together. That was also in her mind when she started the SURD event series and upcoming label. She invented a feminine/queer movement in the west of Germany's ruhr-area, where nothing like this existed at that point. Her music can be described as tough, raw and energetic – it can be a dramatic big room techno experience or a gentle flow with a huge amount of energy. While she is producing she is always tries to focus on what's coming out of her according to the present moment. Follow SHALEEN here: Facebook: https://www.facebook.com/shaleen.official Instagram: https://www.instagram.com/shaleen_/ Soundcloud: https://soundcloud.com/sha-leen Contact: booking@bpitch.de _____ Follow TECH CLUBBERS here: Web: https://www.techclubbers.com/ Facebook: https://www.facebook.com/TechClubbers/ Instagram: https://www.instagram.com/techclubbers/ Soundcloud: https://soundcloud.com/techclubbers Mixcloud: https://www.mixcloud.com/TechClubbersRadio/ Youtube: https://www.youtube.com/c/TechClubbers Contact: info@techclubbers.com
Mari Molefe van Heerden, Frans Swart, Casper de Vries, Heidi Bothma du Toit, Simon Rademan, Johny Klein, Hennie Smit & Lizz Meiring onthou vir Shaleen. Die veteraan aktrise is die afgelope week in die ouderdom van 66 oorlede. Haar staatsbegrafnis is op Sondag 13 Junie 2021 regstreeks vanaf Kaapstad op televisie uitgesaai.
Mari Molefe van Heerden, Frans Swart, Casper de Vries, Heidi Bothma du Toit, Simon Rademan, Johny Klein, Hennie Smit & Lizz Meiring onthou vir Shaleen. Die veteraan aktrise is die afgelope week in die ouderdom van 66 oorlede. Haar staatsbegrafnis is op Sondag 13 Junie 2021 regstreeks vanaf Kaapstad op televisie uitgesaai.
Guest: Diana Lucas | Producer at Shaleen Surtie-Richards: I Am Who I Am See omnystudio.com/listener for privacy information.
Yesterday we heard the devastating news of the passing of a true icon, Shaleen Surtie-Richards. We can all agree that she was a brilliant performer with a larger than life personality. This morning, Darren played a snippet of a 2017 interview with the legendary TV, film and theatre actor — #KfmMornings' very first celeb interview. See omnystudio.com/listener for privacy information.
The country was shocked to hear the news of her passing early on Monday morning.
Her good friend, Marc Lottering paid tribute to her on Breakfast with Martin Bester by remembering the best moments he had with her.
Die geliefde aktrise Shaleen Surtie-Richards se liggaam is Maandagoggend op 66-jarige ouderdom in ‘n gastehuis in Kaapstad gevind. Hier is ‘n kort terugblik na een van haar gesprekke met GROOTfm tydens die ‘re-run' van die immergewilde teaterproduksie “Fiela Se Kind” wat ‘n paar jaar gelede weer deur Lefra Produksies op die planke gebring is. Sy het veral ‘n huishoudelike naam geword vir die vertolking van haar rol as Nenna in Egoli, plek van goud. Rus in vrede Shaleen, ons sal jou altyd onthou vir jou oneindige talent en lewensgroot persoonlikheid.
The legendary performer is best known for her television roles on shows such as 'Generations', '7de Laan' and 'Egoli', as well as for playing Fiela in the film 'Fiela se Kind'. She was 66-years-old. Family spokesperson, Alister Izobel says while her passing is sad, the industry also now has the opportunity to celebrate work.
Tributes pour in for beloved actress Shaleen Surtie-Richards
See omnystudio.com/listener for privacy information.
Guest: Lizz Meiring | at South African actress and writer See omnystudio.com/listener for privacy information.
Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)
In this interview, we discuss what drew Shaleen to Schneider, ways Schneider has disrupted itself over the years, why Schneider considers itself the Moneyball of trucking, and how the pandemic has accelerated the adoption of frictionless experience platforms at Schneider. We also discuss the importance of using familiar language when discussing digital transformation, the importance of embracing business agility, and getting used to the unknown, Atif and Shaleen's take on the state of autonomous vehicles, among a variety of other topics.
Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)
In this interview, we discuss what drew Shaleen to Schneider, ways Schneider has disrupted itself over the years, why Schneider considers itself the Moneyball of trucking, and how the pandemic has accelerated the adoption of frictionless experience platforms at Schneider. We also discuss the importance of using familiar language when discussing digital transformation, the importance of embracing business agility, and getting used to the unknown, Atif and Shaleen's take on the state of autonomous vehicles, among a variety of other topics.
Tune in now and don't forget to sign up for www.solciety.co! Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery. And you are about to become what's up Solarpreneurs, Taylor Armstrong. Back with another episode,Speaker 2 (00:45):I am stoked today because we have a guest that we have been trying to schedule for a while. Now. He was, he is high level high profile. I've been following him for a long time. And he was one of, I would say the people that got me into kind of online marketing online lead gen taught me a ton about, um, hiring people from our teams. So I got to thank you today. We have a Brock Johnson on the show Brock. Thanks for coming on with us today. Yeah, absolutely. Taylor, thank you so much for having me. I'm happy to finally be here. Yeah, I'm stoked. And, um, Brock I brought one of your, I bought one year, uh, first courses you made on a Snapchat. I don't even know if you remember that it's been awhile since way back, way back, about four or five, maybe even six years ago now.Speaker 2 (01:31):Totally. So that was, um, that was one of the coolest courses. I'm like, wow, this has got a Snapchat guru. Who's teaching guys, delay dance, do all these crazy things on Snapchat. And um, yeah, it's I got a thank you got a ton of value from that course. And thank you. And, uh, yeah, I've been continuing to follow you and your mom, so you guys host a podcast together and um, do you want to tell us just kind of your background Brock, how you got into, um, being like an Instagram expert that you are and kind of how things evolved from your early Snapchat days? Sure, absolutely. So, yeah, I got my start back in like 2016, 2017, uh, teaching. This is gonna sound crazy to say now, but I was actually originally teaching moms how to keep their kids safe on Snapchat. Uh, back in like 2016, 2017, Snapchat was as popular as something like Tik Tok is today.Speaker 2 (02:24):It was wildly popular. Um, and with the whole disappearing messaging thing, there was just like a lot of fear going around related to Snapchat. And so that's where I created. My very first course was teaching parents kind of basically how to use Snapchat and then some tips on like how to keep their kids safe on the app. Um, that very quickly evolved into the course that you said you were a student of, which is like how to market and grow a business using Snapchat because very quickly influencers and business owners and network marketers and direct sellers, they were realizing that, Hey, you could monetize this social media following. People couldSpeaker 3 (03:00):Build on Snapchat, not too long after that. Instagram released Instagram stories and a mass exit is from Snapchat, happened to everyone, left Snapchat for Instagram. And I went with them, um, and I spent the next year or two really honing my skills on Instagram, growing my own following very organically, figuring out like what strategies work, what strategies don't work. Um, and now here we are about three or four years later. Um, and that's what I do full-time. So now full-time I teach people, I teach business owners, network marketers, entrepreneurs, how to organically grow their Instagram, following how to do it the right way with the least amount of time possible and not just, you know, growing to get more likes or more followers. I'm not in it for vanity sake. I teach you how to grow your following with followers who will actually become customers really, uh, that way using your Instagram as a lead generation magnet.Speaker 2 (03:53):That's awesome. Yeah. And I've learned so much from you and your mom. So I got to ask Brock, um, obviously your mom is huge in the entrepreneur space and growing up around that. Um, um, yeah, I'm jealous. You gotta be always surrounded by experts and, you know, learn from the best. What was it like growing up with your parents being such entrepreneurs and at a, did you always like want to be an entrepreneur and getting this whole social media game? Where, how was that with?Speaker 3 (04:20):Yeah, so there's a great question for people who don't know my mom, if you're listening, uh, you might know her, if you haven't turned on your TV at like 2:00 AM and you see one of those fitness infomercials, that's how a lot of people know her. And that's how she gained. A lot of her kind of popularity or notoriety was from fitness infomercials and marketing and selling fitness DVDs and workout programs. Uh, she actually, it sounds so funny to say that she has half a million followers on Instagram. Most people they think about their parents, they're like, Oh, they don't even know how to use social media. My mom, literally for a living grows social media platforms and teaches people how to market their business with social media and without social media. Uh, so that's her background. And like you said, I was very much raised in an entrepreneurial family.Speaker 3 (05:04):My parents have bought and sold dozens of different businesses throughout my life. Um, so yes, I've always wanted to be an entrepreneur. I've always wanted to work for myself. One of my goals for myself from a very young age was to never have a boss to order me around and tell me what to do and have set hours or whatever. I've always wanted to work for myself. I didn't know it was going to be social media or Instagram. I mean, I was born nine years before Facebook was even invented. So I was, you know, growing up in the social media age, for sure. Like all of these different social media apps were being invented when I was growing up. But, um, I never thought I would necessarily become an Instagram marketer, but I always knew that I would be an entrepreneur in some way. And, uh, this is my expertise right now. This is what I'm really good at. And this is what I love to do. So this is what I do full time.Speaker 2 (05:52):Yeah, I love. And if I remember your story, right, you kind of went off to school and um, all of a sudden you're like, Oh crap, I'm not at home. I got to start. I want to start making money on my own. And that's kind of when you launch your first, uh, first Snapchat course from there, right?Speaker 3 (06:06):Exactly. Yeah. I got the, I got to college my freshman year. Um, and I wanted to create some financial independence and freedom for myself to not have to rely on my parents, um, and, and, you know, use them to pay for everything. So that's kind of what my first real business, which was that, that Snapchat course back in my freshman year of college.Speaker 2 (06:23):Yeah. I love that. Cool. So, uh, we were talking off camera before this, what we're going to jump into is just basically how we can, um, kind of grow our social media followings as Tom Brock. Obviously this is a podcast for solar cells, professionals, and we are definitely trying to use social media to generate leads. Um, I don't know, does your, your parents have solar on their house? Do you know Barack? You guys have all right. Well, we can talk to them after getting him hooked up. Um, but yeah, so we're in the business of getting homeowners, solar panels and social media. We're trying to use it to obviously provide value, especially here in Southern California. I'm in San Diego. People are constantly getting hit up by, um, you know, door to door sales people, which is what we do a lot of. Um, but threes and we, I kind of created this podcast.Speaker 2 (07:16):Solarpreneurs is because I want to expand what we're doing, not just knocking doors, but really we're trying to teach these cells, people that become entrepreneurs and, you know, use kind of the new age cause the truth is, I mean they, not, everyone is going to respond to having their door knocked on. Um, I mean, really, I think it's super important that we as sales people are to generate leads through social media, through online channels. And then also grow our teams. I mentioned a Brock is another big thing we're doing. Um, a lot of the biggest sales teams are growing through just social media because, um, in the solar industry we can make thousands and thousands. Um, so people are seeing that and it's attracting other people into the industry. So Brock for you. Um, I guess what, what can you go through maybe some of the mistakes that you see people making on Instagram and maybe just give us like the biggest, um, yeah. Common errors, mistakes, and then the little things that you teach your students to start doing in the beginning just to kind of have that basis to start on.Speaker 3 (08:21):Absolutely. So I think that the first biggest mistake that I see people making is failing to niche down. And if people are scared by the word niche or have never heard it before, basically a niche also pronounced niche is basically just, it's a focus, it's an expert piece, it's a group, it's a subcategory it's who are you specifically serving or trying to attract? And I know that immediately people are going to think, well, I want to put solar panels on everyone's phones and that's awesome. But if you're trying to talk to literally every single homeowner in America at the same time where every single homeowner, even in your County, or even in your city at the same time, you're not going to be able to show up and serve all of those people effective. And also a 65 year old homeowner has totally different motivations, totally different desires, totally different problems.Speaker 3 (09:09):When they're considering putting solar panels on their home compared to say a first-time home homeowner, somebody who's 25, someone who's fresh out of college and just landed their first job. Those two people are in a very different group. And if you're trying to market to all of them, both of them at this same time, you're going to market to neither of them. Honestly, you're going to market very ineffective. When you try to serve everyone, you're going to serve no one effective. So that's step one on Instagram. That's really step one on just about any social media platform is pick a niche. And really ultimately there's just two things you need to pick, pick a specific group of people to help or to serve my niche. My specific group of people is entrepreneurial groups, whether you're a small business owner, you're a direct sell or a network marketer.Speaker 3 (09:54):I know that I can talk to on for new words, influencers or people who want to grow on Instagram, just because they want, you know, to be famous or whatever. That's not who I talked to. That's not who I help grow. I help entrepreneurs, small business owners grow on Instagram. Then the second thing that you have to pick besides just the problem is the group of people, or excuse me, besides just think of where people is the problem. So what is the problem that you serve? Like I was just saying, my group of people is small business owners, but the problem that I solved, the problem that I serve, the thing that I have figured out is organic Instagram growth. And if you think about the different groups who you might be serving the 25 year old first time home buyer, the 65 year old retiring, you're going to identify that they likely have very different problems or at least that their, their priority rankings of, of what matters the most to them.Speaker 3 (10:45):It's going to be very different. So step one, um, to growing on Instagram is picking your niche. And also the flip side of that point. And that's also the biggest mistake people are making is they're not defining their niche. They're not clearly defining who do I help serve and then how do I serve them? That's the first biggest mistake. And then the second biggest mistake, if I can quickly share that as well. Second biggest mistake that I see people making on Instagram, specifically direct sellers network marketers is selling, which sounds counterintuitive sounds counterproductive because you would think if I want more sales, I have to sell more. But actually the opposite is true. When you are selling on your Instagram feed, you're turning people away because ultimately when you're selling with your Instagram feed posts, you're doing the digital equivalent of door to door sales.Speaker 3 (11:34):You're just knocking on people's doors saying who wants to buy this most, buy this, just trying to sell, sell, sell, and it's going to turn people away. It's going to be really tough to grow your following, going to be really tough to get your followers, to pay attention and to engage with you if you're constantly selling on your Instagram feed. So instead, what I would recommend doing is using your Instagram feed to serve your Instagram feed posts, all those pictures, videos, reels that you post on your Instagram feed, use those as opportunities to serve people, to teach things, to teach about solar panels, to, um, solve problems for them for free to just really serve. And over-deliver with your Instagram feed. And then, you know, down the line, you start building these relationships and start having direct message conversation. That's where sales can take place. Sales can take place in the future with a personal relationship and the direct messages sales aren't going to take place. If you're just hosting promotions and sales and discounts and Christ tags all over your Instagram feed. Hmm.Speaker 2 (12:35):I love that. And it's huge as they say riches in the niches, I guess it doesn't really work as good with the niches, but, um, I know that's a big key. I think that people are a big error that people make all the time. And so let me ask you, Brock say I'm a sore, um, manager, Sam trying to use my Instagram to not only, um, you know, spread the word to maybe more homeowners, um, just get more solar, solar knowledge out there, but also I want to use it to recruit other people on my team. Um, so other, you know, potential sales reps can come and join my team. So would you say, is that a mistake to kinda like have both those niches, um, having, having both be gone at the same time, or would you suggest maybe like creating separate Instagrams to do those, to add those two purposes? Or what would you say in like an example?Speaker 3 (13:25):Yeah. So this is a great question. And one that every person who's in network marketing direct selling multi-level marketing hats, because there are always these two sides to the business. There's the actual business itself, the actual product or problems that are being solved. And then there's the team component. There's the business component, there's the money-making component. Um, and so there's the, there's the confliction of like, how do I promote both or talk about both if they're kind of different, you know, how do I get someone to buy, but also maybe at the same time to join my team or maybe they don't want to buy, but they know that they want to join my team. You know? So there's always going to be that challenge. Um, and I think first of all, no, what fires you up? Like know your own passions and what got you into this?Speaker 3 (14:07):Are you in this business? Because you're like, yeah, I don't really care about solar panels. I don't really care about the benefits. I don't really care about them. I just care about check and I just care about making money. Like if that's why you're in the business and you're just trying to build a side hustle and you want other people to be able to build a passive income or a side hustle themselves, then go ahead. You can take that angle. Um, but I recommend picking whatever angle you're more passionate about. Is it that business side or is it the actual like product? Is it the actual solar panels themselves, pick one, focus, your feed, your Instagram feed all around that. One thing, that one niche that one subject or focus. And then in your stories, that's where you can kind of allow your followers to see everything.Speaker 3 (14:48):And really that's what stories are stories on Instagram are a place where you kind of go behind the scenes. You let people see every area of your life, whether it's related to the niche or not. And so on your stories is really where someone would see, um, you know, Hey, this, person's got a really successful business and they've got two kids and they're a stay at home mom or dad, and they're able to just be with their kids and don't have to work a nine to five job and be gone all day. They can take their kids to practice or whatever that may be, or, you know, they, uh, be able to go on this vacation because they've built this extra income for themselves. So really show all of that on your Instagram stories, let us see it all. And then all of that will lead to people being like, yeah, I want that.Speaker 3 (15:29):I want to know what you do. I want to know like, how did you get into this? And they're going to ask you questions. And when you get people asking you questions, it's the equivalent of like someone coming up to you at a coffee shop and being like, Hey, can you tell me more about what you do? It looks really interesting. Now they've taken an interest. They're curious, and they're literally asking you to basically invite them onto your team. And that's a much better starting place for the relationship rather than just hold messaging, thousands of people and hoping that you get a few responses.Speaker 2 (15:58):Yeah, definitely. And that's, our dream is sells people that they will reach out to us instead of having to go knock on another door because it's like, yeah, it's just like a gifted sell to us. And that little things happen, but it can't happen if you're not, you know, on social media doing those things consistently, which I know is another big thing that we'll probably talk about. Um, but before we kind of shift gears Brock, do you have any stories or any of your students where you kind of taught them? This thing helped them find like a niche or maybe they thought they were already being specific and they're posting their publishing, but then they, you know, double down and focus more on something super specific. And then they started having tons of success after you seen any of that.Speaker 3 (16:38):Absolutely. So, uh, one of our instant club hub, which is like our Instagram membership, one of our top members in there, uh, she grew by more than 10,000 followers in a month and it wasn't like she was at, you know, 3 million and then she went to like 3 million and 10,000. She went from 2000 followers on Instagram to over 12,000. I think now she's closer to 14 or 15,000. And she did that in a month after really just doing two things, niching down, getting really clear about like, who is that group? And what is the problem? And focusing on Instagram reels, which is something that, you know, we can talk about later if you want to. Um, if we, if we can, but reels definitely are a huge way, a huge component of growth on Instagram. So she really just did those two things and saw about 10,000 followers in a month. Uh, I also just had a student this week on a much smaller scale. She ended up her bio and really niched down. She posted to Instagram reels and just from two posts and focusing in on her niche, she said that she signed three new clients and had four upcoming potential client collaboration calls where she was going to have like an introductory meeting. So basically three guaranteed new clients and seven possible total new clients, just from two little tiny Instagram posts and cleaning up her niche.Speaker 2 (17:54):Wow. That's incredible. So what were they, I guess, what were they focused on before and then what, what was it that they cleaned up about their, their niche?Speaker 3 (18:03):Yes. So for, for, uh, Shariece Alison, who is the person who grew by about 10,000 followers in a month before her bio said something, it was she's in the fitness industry and her son, her bio said something along the lines of, you know, like helping you get fat or helping you live your best life or helping you with your fitness transformation, something like that, which is somewhat specific, some might say, but honestly, uh, who is the, you says helping you, who is you, like let's get really specific with who is that group. And then rather than just saying live your best life, we'll get fed, let's get really specific. So I think her new bio says something along the lines of, uh, helping women are helping women in their thirties even, uh, transform their bodies with less than 30 minute at-home workout. So she like got really specific with like, this is how I solved the problem less than 30 minute at-home workout. So she's, she's solving a problem for a very specific group of people, uh, women in, I believe in their thirties. And so that's really what allowed her to grow super fast in such a short amount of time.Speaker 2 (19:03):That's awesome. Love hearing those examples. So yeah, for our listeners, make sure you're being as specific and whatever you do. And I like that that clarified something for me because, um, I think, um, some something that I've tried to do is kind of have my foot in both ends of the spectrum, but, um, yeah, I think that's a fire tip right there. Pick what you're passionate about and then go all in on that one thing. And then, um, I know bio is another, uh, your bio description. That's another thing that is important to make sure you're putting the description in that. So people know exactly what it is. You do exactly what it is that fires you up and that you're trying to help the problem that you're trying to help solve. So Brock I know something, another huge key that you talk about all the time is just consistency. And I mean, that's might be kind of a no-brainer for people, but I think that's probably the biggest struggle for me. And probably most of your students, you just doing those things consistently for people that are just starting out, what do you, uh, like recommend as far as consistency? Like how many times do you have posts and what is consistent and look like for your students that just, um, start out on Instagram?Speaker 3 (20:09):Yeah, absolutely. So consistency is key really. There's, there's no way we can talk about growth on Instagram. There's no way we can really talk about growth in any area of life without consistency. If you want to be a great piano player, you don't play piano once a month and hope that you have great results. You have to practice every single day. And it's the same exact thing with Instagram feed posts. If you want to grow on Instagram, you need to be posting at least once a day to your Instagram feed. And I think that that's a great starting point. And maybe just, you know, if you, if you've never really posted on Instagram before, you've never been consistent, or this is first time, you're really seriously considering it. I encourage you to just set a goal for yourself to post four or five times this week, four or five times this week.Speaker 3 (20:57):And maybe that's all you're going to do for now. And eventually you'll turn that dial up and you'll start posting more, but really ultimately there's kind of two sides to this whole consistency thing. Number one, you want to be posting as frequently as you can. I actually recommend for ideal growth for optimal growth, multiple feed posts per day, like two to three feed posts per day. But for most people that sounds crazy. That sounds outlandish. And that's something that they could never sustain. And that brings me to the second point, which is what can you sustain? I don't want you to get so fired up from this podcast. And you're like, Oh my gosh, Taylor and rock from the fire. Like I can't wait to get on Instagram. And then you post three times saying you post three times tomorrow and then you're burnt out and you're overwhelmed. You're like, I just can't sustain that. So really there's the two sides. It's what can you sustain and how much, you know, what's, what's the max that you can turn that dial up, uh, while still staying consistent, serving your audience and showing up, uh, every single day, if not multiple times a day on your Instagram feed.Speaker 2 (21:59):Hmm. That's awesome. And I know something that holds me back and I'm sure a lot of your other students is like, what do you post and how do you keep getting ideas? And like, I've done this for two weeks, but now I don't have any more ideas, what I post about Brock. So, um, I know you teach a ton about those things, but, um, I guess just a shorter, um, uh, some summarized answer. What do you, um, how do you give people all these content ideas and what do you say to people that ask that and always run out of ideas for content?Speaker 3 (22:27):Absolutely. So I think that, uh, really there's, there's two ways that I come up with my content. Number one in the vast majority of the time it's taking ideas and youth from other people and using them as inspiration. So I follow a ton of other Instagram marketers. And if they post their top seven hashtag tips, I'll be like, Hmm, I can come up with my own hashtag tips and maybe I don't have seven. Maybe I have four. Maybe I have nine. Maybe my tips are very, very similar to theirs. Maybe they're totally different. So I'm constantly using other people's posts as ideas, you know, like solar panels, you know, how do I install them? And there's tons of questions that someone might have. How do you install them? Are they installed professionally? Do I install them myself? How are they plugged into my house? What happens on a cloudy day?Speaker 3 (23:13):What happens on a rainy day? What happens if I live in Southern California and it's always sunny, can I store it up for a rainy day? There's so many questions that the average person, uh, may have. And so that's kind of the second point that I want to make. And that's the second way that I come up with my co my content is I think, what would it beginner need to know? What does someone who has no idea about this topic? What questions are they asking? And honestly, it's not like you need 300 different questions. You just need, you know, about dozen, maybe 10, 12 different questions that they commonly ask. And that has 10 to 12 posts right there. And you can just continually cycle through those questions. And I think sometimes we have to remind ourselves that we get so close to our own expertise and what we love to do and what we love to talk about that we forget that the vast majority of the population isn't as obsessed and isn't as knowledgeable as we are.Speaker 3 (24:06):So we really have to go back to the basics. You know, sometimes even myself, I get lost in the nitty-gritty the tiny little sub facts about Instagram. I want to share this little tiny trend that I found. And in reality, people want the basics. People want, wait, wait, wait, don't talk to me about like the most powerful phrases to use in the last 33 seconds of your real life. Don't get that nitty gritty. Let's just say like, Hey, Brock, how do I make an Instagram real I can deal with every day that what the heck even is an Instagram real after remind myself, like take off the expert cap, put on the beginner cap and go back to the basics and just start teaching and serving and educating people, um, on the very beginner stuff that they one stop and people will really appreciate it.Speaker 2 (24:52):Yeah. I love that. And yeah, for our listeners, I mean, we've interviewed dozens and dozens of top guys in solar. So if you're not, if you're trying to grow, go follow guys like that. And to Brock's point, go see what they're posting model that you're not trying to copy people, but I think that's, um, great way to get ideas. Just see what they're posting. If, um, if you're trying to target those same people, then your followers are probably gonna have similar questions and that's how we're going to be able to grow. So that's a great key. And then with, with that Brock, um, I'm sure you have a pretty dialed in like, you know, content, calendar and stuff scheduled, things like that. Um, but for me, that's an issue that I run into all the time. Like for example, last week I was in, uh, I was, uh, down in Mexico down and up, where do I are?Speaker 2 (25:36):The last thing I wanted to do is, um, you know, be worrying about what I'm going to post on, uh, on Instagram while I'm sipping pina coladas. And I'm like, man, I don't want, wanna, I don't want to get on Instagram. I just want to like sit in the pool. Um, but for you, what does that look like? I know probably, um, beginners, I mean, we're probably not going to have some die without content plan, but do you suggest for like beginners to have like stuff scheduled or what is your like content calendar look like and what do you suggest for people starting out with that?Speaker 3 (26:08):Yeah, so this, this answer might surprise you Taylor, and actually I don't have anything scheduled. I don't have anything planned out. I don't really have very many pre-made posts. I don't use a scheduling app. Um, I do have a running list in my notes app and in my to-do list app, just a running list of ideas of screenshots, of things that I'm like, Hey, I could boast about this. Hey, I could do this topic. Hey, I could elaborate on this subject. So I do have post ideas and I have lists of literally dozens, if not hundreds of post ideas so that if I'm ever not feeling super creative, I can refer to list in terms of scheduling things out and planning these ahead of time. I honestly don't do much. Now. I will say this batch producing content producing multiple Instagram reels in one sitting, making multiple Instagram posts at one time on Tamba.Speaker 3 (26:59):For example, that can definitely be very useful because then, you know, when you are sipping pina coladas, you don't have to worry about creating the content. You can just literally post it and move on, cause you already have to create it. So, absolutely that can be beneficial. I can tell you myself, most of the time I'm creating the content either the day of, or maybe the day before at its earliest. And I'm doing my best to stay on top of it that way. Um, but also I think everyone needs to recognize that like life has seasons and, and also that like business and social media and Instagram, there should be boundaries for this stuff. So if you're sitting in the pool and you're sipping a pina colada and you're on vacation, forget about Instagram, like enjoy life, enjoy the vacation. I can tell you that.Speaker 3 (27:40):I oftentimes take weekends off. People say, do you ever unplugged from posting on Instagram all the time? I take weekends off all the time. I don't work on weekends. I might make a post if I feel inspired or if I want to, but I enjoy my weekends. I don't work after 6:00 PM. I hardly work after four or 5:00 PM. I don't work before 10:00 AM. So have those boundaries absolutely take your time off of Instagram. And it's having those boundaries in place. It's taking enough time away from Instagram, which will actually allow you to be more mindful and more thoughtful and more engaged when you are on Instagram, because that's less of a chore and it's more of something you can actually look forward to.Speaker 2 (28:17):Yeah. I love that. And that's something I really respect about you and your mom Brock is, um, I've heard in previous podcasts you guys have done. Um, I remember maybe it was like a year ago or something, but for whatever reason, it was a couple of weeks where maybe you didn't have a podcast or there's just like one podcast where I was used to hearing, you know, like a couple podcasts in a week. Oh my God. I wonder what's going on with Barack and Shaleen. Haven't heard with them for as much for a little bit. And then your mom on that show, she's like, yeah. Um, I had, you know, family stuff, things were busy and I, you know, family's my priority. Things come before, like my podcast posting and I really respect to them. I'm like, wow, okay. If Shaleen and Brock are saying that, and even they have boundaries and put other things before their business, then, um, that actually was something that helped propel me forward because at the time in my podcast, I'm like, I was just kind of starting now.Speaker 2 (29:13):And I'm like, I don't know if I want to do a podcast. Cause all these podcasts are saying you have to publish every day and have a podcast episode scheduled out for months in advance, all these things on my land. This is overwhelming. And then I hear that and I'm like, okay, if these Brock and Shaleen are saying that, then I don't have to stress as much. So I like that advice a lot. It makes me feel better about myself, but at the same time, I know it's not an excuse to not, um, you know, produced content. But uh, no, I appreciate those tips Brock. And then, um, kind of the, one of the other last things I wanted to go over with you before, maybe I have some final tips to share is one of the first things you helped me learn. And I think I bought one of your mom's courses.Speaker 2 (29:58):Um, I think it was a virtual business Academy, something like that where you guys talked about just getting like, you know, virtual assistants to help out. And in solar we do a ton of things. We have to handle different documents for homeowners. Um, there's things that's, um, aren't necessarily a great use of our time when we could be closing more deals, getting in front of more people. So for you, is that still a big focus for you? Do you still have like a virtual assistance and um, I guess what if you do, what does that look like for your social media posting and what you do on Instagram?Speaker 3 (30:32):Yeah, so I think I have the best business decision that I ever made was hiring my first virtual assistant. And I will say this, you will never feel ready to hire someone if you've never hired someone before, you'll never feel ready. And if it's a virtual assistant, someone, who's literally, it's their job to assist you and help you out. Especially as an entrepreneur, someone who's like the Jack of all trades and you're trying to wear every hat and you're trying to do everything within your business. Let me tell you, you will never feel like you're totally ready hire that person. And by the time you do feel like, okay, I'm ready. Like I know I need to hire them. It's probably too late. And I don't mean it's too late to hire someone. You can still hire someone. But by that point you're probably feeling ready because you're way too overworked.Speaker 3 (31:17):You're way too overwhelmed. You just know you you've been dropping the ball in other areas of your life. Like you just know you can't do it on your own anymore, but I think you should hire someone before you get to that point. I think you should hire someone before you get to that point of overwhelm and exhaustion. Um, so yeah, about four or five years ago was when I hired my first virtual assistant. She still works for us now and she's actually recently been promoted and upgraded to a full-time team member who, um, works on a couple different other projects, a little bit more in depth now and doesn't just assist me. And so that means that I was out of an assistant. Um, so I actually just literally this week is my first week with my new virtual assistant, um, who was going to help me with, uh, mainly email management.Speaker 3 (31:59):So she will manage all my emails for me, respond to those schedule appointments, also be managing my calendar. Um, any schedules, interviews, anything like that should be managing that for me going forward. Um, but having someone to help you with those tasks and really, I like to encourage people to, uh, just think about, is there any part of your business or your job that you hate, that you don't like that you're not very good at? Is there any part of your job or business that you do repetitive with day after day? Like checking emails or going through your calendar or scheduling meetings and events and appointments? Are there things that you're repetitively doing over and over again? And if yes, to any of those questions, those are things you can outsource. Those are things that you could, I mean, maybe you would hate video editing I or a video, and then that way they can edit your content for you.Speaker 3 (32:47):Now it's done, it's going to look a lot better because it's professionally done. You get to employ someone and you get to do more of what you love, the stuff that actually you're good at. And that brings you joy rather than spending your time, banging your head against the wall, video editing or, uh, you know, podcast reporting or replying to emails or whatever that specific thing is in your business. I cannot stress enough, hire, help, hire virtual assistant, even if it's just starting with like a content editor or something like that, it can really make all the difference in your business.Speaker 2 (33:18):That's huge. And yeah, and one of the exercises I heard from one year podcasts Brock is just to go through the tasks you're doing. Just basically write out every task you do for a week and look for things that maybe you could outsource. I mean, if you're spending a couple hours a week, grocery shopping, you're spending a couple hours a week doing laundry. Like I wonder if someone else could do that. I think you mentioned back when you were, uh, you know, in college, I think when your podcasts, you said you're having someone come do your laundry and stuff like that. And I'm like, well, yeah, there's really tons of things. And I think it's important for entrepreneurs. That's what we're trained to teach these, um, our solarpreneurs to do is just think like an entrepreneur, cause obviously entrepreneurs, we can't do it all.Speaker 2 (33:59):I know. Um, you and your mom, you guys, you know, and, or your parents' businesses, they have teams of, um, you know, probably dozens of people, helping them with all the tasks they need to do. So I think that's huge. And for us it could be maybe it's managing your leads. We've got CRMs. Um, there's lots of little things you do. I get overwhelmed with all my leads coming in. Um, did I sit down and appointment with them? Do I need, do they need to be followed up with, um, I have my virtual assistant. She helps me follow up with these leads. Um, she helps me manage email too. So for our listeners, think about those things that you're doing. What don't you like? What, uh, sorry, what do you not like doing like Brock said and what could you possibly outsource? And then for those people that want to consider getting like a virtual assistant Brock, where do you go, where do you actually find these people to help you out with tasks like that?Speaker 3 (34:48):Yeah, so I, I think that, uh, there's a great website called freelancer. That's one that I've used in the past for mainly like project based work. Um, I found my original virtual assistant, um, on online jobs with an S dot P H P H for the Philippines. Uh, that's where she was located. So I, that's where I found my original virtual assistant who still works with us today. This most recent assistant who I just hired. I actually found her via social media, which might not be an option for all people, but basically I just put out a little help, wanted ad on my Instagram. I had a bunch of people respond to it and we kind of went through the process from there. And actually we're releasing an episode of our podcast on Thursday, April 15. That's kind of detailing my entire, uh, process of how I hired that assistant and all of Oh, awesome.Speaker 2 (35:38):Love it. Awesome. Well, broccoli, appreciate you. Um, yeah, giving us some fire tips today as some good advice on how to get started in growing our Instagram's growing our social media and I definitely need to get going in going, um, on the social media. I know I'm lacking a ton, so you've helped me out. Um, so appreciate you coming on the show. So Brock before he let you go, where can people find out about, um, you know, your podcasts, what you're doing. I know they can find you on Instagram, but you want to share where people can find you and learn more about Instagram and possibly become one of your students in your courses. Sure, absolutely. So the best place to get connected is like you said, on Instagram, my Instagram handle is at Brock 11 Johnson. So the Eleven's right there in the middle.Speaker 2 (36:22):Um, I do respond to all of my DMS personally. It's always me managing them. So if anyone has a question or they listen to today's episode and they, uh, you know, he literally wanted to tell me how much they hated it. Go ahead. Send me a DM on Instagram at Brock 11 Johnson and then yeah, our podcast out. Oh, it's the one I just mentioned. It's called build your tribe. So if anyone wants to search that up and subscribe to that as well, you can find that on just about every podcast platform. Awesome. Love it. So go fall Brock shooting him, DM, let them know you appreciated him coming on the show. And last question I had for you Brock, do you have any questions that you wish the people don't usually ask you, but you wish they did ask you before we let you go?Speaker 2 (37:04):Hmm. This is a great question. You know, someone actually did ask me this exact question the other day on Instagram said, what questions do you wish people would ask you more? I have an answer to that. I don't know if I have a question. I definitely get, um, more than my fair share. More than I can handle. Sometimes have questions on Instagram. So I don't know if there's a question that I'm really dying for anyone to, to ask me, but I appreciate you as well. Good guests. People are asking good questions then. Well, thanks again for coming on the show Brock we'll definitely hit you up and um, yeah. Follow him. If you want to grow your Instagram or social media is, and he is the master. He's going to show you the ways so Brock will let you go and appreciate you coming on the show. We'll talk to you soon. Taylor, thank you so much.Speaker 1 (37:46):Hey Solarpreneurs. Quick question. What if you could surround yourself with the industry's top performing sales pros, marketers, and CEOs, and learn from their experience and wisdom in less than 20 minutes a day. For the last three years, I've been placed in the fortunate position to interview dozens of elite solar professionals and learn exactly what they do behind closed doors to build their solar careers to an all-star level. That's why I want to make a truly special announcement about the new solar learning community, exclusively for solar professionals to learn, compete, and win with the top performers in the industry. And it's called Solciety. This learning community was designed from the ground up to level the playing field and give solar pros access to proven mentors who want to give back to this community and to help you or your team to be held accountable by the industry's brightest minds. For, are you ready for it? Less than $3 and 45 cents a day currently society's closed the public and membership is by invitation only, but Solarpreneurs can go to society.co to learn more and have the option to join a wait list. When a membership becomes available in your area. Again, this is exclusively for Solarpreneur listeners. So be sure to go to www.solciety.co to join the waitlist and learn more now. Thanks again for listening. We'll catch you again in the next episode.Speaker 4 (39:14):[inaudible].
Tune in now and don't forget to sign up for www.solciety.co! Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery. And you are about to become what's up Solarpreneurs, Taylor Armstrong. Back with another episode,Speaker 2 (00:45):I am stoked today because we have a guest that we have been trying to schedule for a while. Now. He was, he is high level high profile. I've been following him for a long time. And he was one of, I would say the people that got me into kind of online marketing online lead gen taught me a ton about, um, hiring people from our teams. So I got to thank you today. We have a Brock Johnson on the show Brock. Thanks for coming on with us today. Yeah, absolutely. Taylor, thank you so much for having me. I'm happy to finally be here. Yeah, I'm stoked. And, um, Brock I brought one of your, I bought one year, uh, first courses you made on a Snapchat. I don't even know if you remember that it's been awhile since way back, way back, about four or five, maybe even six years ago now.Speaker 2 (01:31):Totally. So that was, um, that was one of the coolest courses. I'm like, wow, this has got a Snapchat guru. Who's teaching guys, delay dance, do all these crazy things on Snapchat. And um, yeah, it's I got a thank you got a ton of value from that course. And thank you. And, uh, yeah, I've been continuing to follow you and your mom, so you guys host a podcast together and um, do you want to tell us just kind of your background Brock, how you got into, um, being like an Instagram expert that you are and kind of how things evolved from your early Snapchat days? Sure, absolutely. So, yeah, I got my start back in like 2016, 2017, uh, teaching. This is gonna sound crazy to say now, but I was actually originally teaching moms how to keep their kids safe on Snapchat. Uh, back in like 2016, 2017, Snapchat was as popular as something like Tik Tok is today.Speaker 2 (02:24):It was wildly popular. Um, and with the whole disappearing messaging thing, there was just like a lot of fear going around related to Snapchat. And so that's where I created. My very first course was teaching parents kind of basically how to use Snapchat and then some tips on like how to keep their kids safe on the app. Um, that very quickly evolved into the course that you said you were a student of, which is like how to market and grow a business using Snapchat because very quickly influencers and business owners and network marketers and direct sellers, they were realizing that, Hey, you could monetize this social media following. People couldSpeaker 3 (03:00):Build on Snapchat, not too long after that. Instagram released Instagram stories and a mass exit is from Snapchat, happened to everyone, left Snapchat for Instagram. And I went with them, um, and I spent the next year or two really honing my skills on Instagram, growing my own following very organically, figuring out like what strategies work, what strategies don't work. Um, and now here we are about three or four years later. Um, and that's what I do full-time. So now full-time I teach people, I teach business owners, network marketers, entrepreneurs, how to organically grow their Instagram, following how to do it the right way with the least amount of time possible and not just, you know, growing to get more likes or more followers. I'm not in it for vanity sake. I teach you how to grow your following with followers who will actually become customers really, uh, that way using your Instagram as a lead generation magnet.Speaker 2 (03:53):That's awesome. Yeah. And I've learned so much from you and your mom. So I got to ask Brock, um, obviously your mom is huge in the entrepreneur space and growing up around that. Um, um, yeah, I'm jealous. You gotta be always surrounded by experts and, you know, learn from the best. What was it like growing up with your parents being such entrepreneurs and at a, did you always like want to be an entrepreneur and getting this whole social media game? Where, how was that with?Speaker 3 (04:20):Yeah, so there's a great question for people who don't know my mom, if you're listening, uh, you might know her, if you haven't turned on your TV at like 2:00 AM and you see one of those fitness infomercials, that's how a lot of people know her. And that's how she gained. A lot of her kind of popularity or notoriety was from fitness infomercials and marketing and selling fitness DVDs and workout programs. Uh, she actually, it sounds so funny to say that she has half a million followers on Instagram. Most people they think about their parents, they're like, Oh, they don't even know how to use social media. My mom, literally for a living grows social media platforms and teaches people how to market their business with social media and without social media. Uh, so that's her background. And like you said, I was very much raised in an entrepreneurial family.Speaker 3 (05:04):My parents have bought and sold dozens of different businesses throughout my life. Um, so yes, I've always wanted to be an entrepreneur. I've always wanted to work for myself. One of my goals for myself from a very young age was to never have a boss to order me around and tell me what to do and have set hours or whatever. I've always wanted to work for myself. I didn't know it was going to be social media or Instagram. I mean, I was born nine years before Facebook was even invented. So I was, you know, growing up in the social media age, for sure. Like all of these different social media apps were being invented when I was growing up. But, um, I never thought I would necessarily become an Instagram marketer, but I always knew that I would be an entrepreneur in some way. And, uh, this is my expertise right now. This is what I'm really good at. And this is what I love to do. So this is what I do full time.Speaker 2 (05:52):Yeah, I love. And if I remember your story, right, you kind of went off to school and um, all of a sudden you're like, Oh crap, I'm not at home. I got to start. I want to start making money on my own. And that's kind of when you launch your first, uh, first Snapchat course from there, right?Speaker 3 (06:06):Exactly. Yeah. I got the, I got to college my freshman year. Um, and I wanted to create some financial independence and freedom for myself to not have to rely on my parents, um, and, and, you know, use them to pay for everything. So that's kind of what my first real business, which was that, that Snapchat course back in my freshman year of college.Speaker 2 (06:23):Yeah. I love that. Cool. So, uh, we were talking off camera before this, what we're going to jump into is just basically how we can, um, kind of grow our social media followings as Tom Brock. Obviously this is a podcast for solar cells, professionals, and we are definitely trying to use social media to generate leads. Um, I don't know, does your, your parents have solar on their house? Do you know Barack? You guys have all right. Well, we can talk to them after getting him hooked up. Um, but yeah, so we're in the business of getting homeowners, solar panels and social media. We're trying to use it to obviously provide value, especially here in Southern California. I'm in San Diego. People are constantly getting hit up by, um, you know, door to door sales people, which is what we do a lot of. Um, but threes and we, I kind of created this podcast.Speaker 2 (07:16):Solarpreneurs is because I want to expand what we're doing, not just knocking doors, but really we're trying to teach these cells, people that become entrepreneurs and, you know, use kind of the new age cause the truth is, I mean they, not, everyone is going to respond to having their door knocked on. Um, I mean, really, I think it's super important that we as sales people are to generate leads through social media, through online channels. And then also grow our teams. I mentioned a Brock is another big thing we're doing. Um, a lot of the biggest sales teams are growing through just social media because, um, in the solar industry we can make thousands and thousands. Um, so people are seeing that and it's attracting other people into the industry. So Brock for you. Um, I guess what, what can you go through maybe some of the mistakes that you see people making on Instagram and maybe just give us like the biggest, um, yeah. Common errors, mistakes, and then the little things that you teach your students to start doing in the beginning just to kind of have that basis to start on.Speaker 3 (08:21):Absolutely. So I think that the first biggest mistake that I see people making is failing to niche down. And if people are scared by the word niche or have never heard it before, basically a niche also pronounced niche is basically just, it's a focus, it's an expert piece, it's a group, it's a subcategory it's who are you specifically serving or trying to attract? And I know that immediately people are going to think, well, I want to put solar panels on everyone's phones and that's awesome. But if you're trying to talk to literally every single homeowner in America at the same time where every single homeowner, even in your County, or even in your city at the same time, you're not going to be able to show up and serve all of those people effective. And also a 65 year old homeowner has totally different motivations, totally different desires, totally different problems.Speaker 3 (09:09):When they're considering putting solar panels on their home compared to say a first-time home homeowner, somebody who's 25, someone who's fresh out of college and just landed their first job. Those two people are in a very different group. And if you're trying to market to all of them, both of them at this same time, you're going to market to neither of them. Honestly, you're going to market very ineffective. When you try to serve everyone, you're going to serve no one effective. So that's step one on Instagram. That's really step one on just about any social media platform is pick a niche. And really ultimately there's just two things you need to pick, pick a specific group of people to help or to serve my niche. My specific group of people is entrepreneurial groups, whether you're a small business owner, you're a direct sell or a network marketer.Speaker 3 (09:54):I know that I can talk to on for new words, influencers or people who want to grow on Instagram, just because they want, you know, to be famous or whatever. That's not who I talked to. That's not who I help grow. I help entrepreneurs, small business owners grow on Instagram. Then the second thing that you have to pick besides just the problem is the group of people, or excuse me, besides just think of where people is the problem. So what is the problem that you serve? Like I was just saying, my group of people is small business owners, but the problem that I solved, the problem that I serve, the thing that I have figured out is organic Instagram growth. And if you think about the different groups who you might be serving the 25 year old first time home buyer, the 65 year old retiring, you're going to identify that they likely have very different problems or at least that their, their priority rankings of, of what matters the most to them.Speaker 3 (10:45):It's going to be very different. So step one, um, to growing on Instagram is picking your niche. And also the flip side of that point. And that's also the biggest mistake people are making is they're not defining their niche. They're not clearly defining who do I help serve and then how do I serve them? That's the first biggest mistake. And then the second biggest mistake, if I can quickly share that as well. Second biggest mistake that I see people making on Instagram, specifically direct sellers network marketers is selling, which sounds counterintuitive sounds counterproductive because you would think if I want more sales, I have to sell more. But actually the opposite is true. When you are selling on your Instagram feed, you're turning people away because ultimately when you're selling with your Instagram feed posts, you're doing the digital equivalent of door to door sales.Speaker 3 (11:34):You're just knocking on people's doors saying who wants to buy this most, buy this, just trying to sell, sell, sell, and it's going to turn people away. It's going to be really tough to grow your following, going to be really tough to get your followers, to pay attention and to engage with you if you're constantly selling on your Instagram feed. So instead, what I would recommend doing is using your Instagram feed to serve your Instagram feed posts, all those pictures, videos, reels that you post on your Instagram feed, use those as opportunities to serve people, to teach things, to teach about solar panels, to, um, solve problems for them for free to just really serve. And over-deliver with your Instagram feed. And then, you know, down the line, you start building these relationships and start having direct message conversation. That's where sales can take place. Sales can take place in the future with a personal relationship and the direct messages sales aren't going to take place. If you're just hosting promotions and sales and discounts and Christ tags all over your Instagram feed. Hmm.Speaker 2 (12:35):I love that. And it's huge as they say riches in the niches, I guess it doesn't really work as good with the niches, but, um, I know that's a big key. I think that people are a big error that people make all the time. And so let me ask you, Brock say I'm a sore, um, manager, Sam trying to use my Instagram to not only, um, you know, spread the word to maybe more homeowners, um, just get more solar, solar knowledge out there, but also I want to use it to recruit other people on my team. Um, so other, you know, potential sales reps can come and join my team. So would you say, is that a mistake to kinda like have both those niches, um, having, having both be gone at the same time, or would you suggest maybe like creating separate Instagrams to do those, to add those two purposes? Or what would you say in like an example?Speaker 3 (13:25):Yeah. So this is a great question. And one that every person who's in network marketing direct selling multi-level marketing hats, because there are always these two sides to the business. There's the actual business itself, the actual product or problems that are being solved. And then there's the team component. There's the business component, there's the money-making component. Um, and so there's the, there's the confliction of like, how do I promote both or talk about both if they're kind of different, you know, how do I get someone to buy, but also maybe at the same time to join my team or maybe they don't want to buy, but they know that they want to join my team. You know? So there's always going to be that challenge. Um, and I think first of all, no, what fires you up? Like know your own passions and what got you into this?Speaker 3 (14:07):Are you in this business? Because you're like, yeah, I don't really care about solar panels. I don't really care about the benefits. I don't really care about them. I just care about check and I just care about making money. Like if that's why you're in the business and you're just trying to build a side hustle and you want other people to be able to build a passive income or a side hustle themselves, then go ahead. You can take that angle. Um, but I recommend picking whatever angle you're more passionate about. Is it that business side or is it the actual like product? Is it the actual solar panels themselves, pick one, focus, your feed, your Instagram feed all around that. One thing, that one niche that one subject or focus. And then in your stories, that's where you can kind of allow your followers to see everything.Speaker 3 (14:48):And really that's what stories are stories on Instagram are a place where you kind of go behind the scenes. You let people see every area of your life, whether it's related to the niche or not. And so on your stories is really where someone would see, um, you know, Hey, this, person's got a really successful business and they've got two kids and they're a stay at home mom or dad, and they're able to just be with their kids and don't have to work a nine to five job and be gone all day. They can take their kids to practice or whatever that may be, or, you know, they, uh, be able to go on this vacation because they've built this extra income for themselves. So really show all of that on your Instagram stories, let us see it all. And then all of that will lead to people being like, yeah, I want that.Speaker 3 (15:29):I want to know what you do. I want to know like, how did you get into this? And they're going to ask you questions. And when you get people asking you questions, it's the equivalent of like someone coming up to you at a coffee shop and being like, Hey, can you tell me more about what you do? It looks really interesting. Now they've taken an interest. They're curious, and they're literally asking you to basically invite them onto your team. And that's a much better starting place for the relationship rather than just hold messaging, thousands of people and hoping that you get a few responses.Speaker 2 (15:58):Yeah, definitely. And that's, our dream is sells people that they will reach out to us instead of having to go knock on another door because it's like, yeah, it's just like a gifted sell to us. And that little things happen, but it can't happen if you're not, you know, on social media doing those things consistently, which I know is another big thing that we'll probably talk about. Um, but before we kind of shift gears Brock, do you have any stories or any of your students where you kind of taught them? This thing helped them find like a niche or maybe they thought they were already being specific and they're posting their publishing, but then they, you know, double down and focus more on something super specific. And then they started having tons of success after you seen any of that.Speaker 3 (16:38):Absolutely. So, uh, one of our instant club hub, which is like our Instagram membership, one of our top members in there, uh, she grew by more than 10,000 followers in a month and it wasn't like she was at, you know, 3 million and then she went to like 3 million and 10,000. She went from 2000 followers on Instagram to over 12,000. I think now she's closer to 14 or 15,000. And she did that in a month after really just doing two things, niching down, getting really clear about like, who is that group? And what is the problem? And focusing on Instagram reels, which is something that, you know, we can talk about later if you want to. Um, if we, if we can, but reels definitely are a huge way, a huge component of growth on Instagram. So she really just did those two things and saw about 10,000 followers in a month. Uh, I also just had a student this week on a much smaller scale. She ended up her bio and really niched down. She posted to Instagram reels and just from two posts and focusing in on her niche, she said that she signed three new clients and had four upcoming potential client collaboration calls where she was going to have like an introductory meeting. So basically three guaranteed new clients and seven possible total new clients, just from two little tiny Instagram posts and cleaning up her niche.Speaker 2 (17:54):Wow. That's incredible. So what were they, I guess, what were they focused on before and then what, what was it that they cleaned up about their, their niche?Speaker 3 (18:03):Yes. So for, for, uh, Shariece Alison, who is the person who grew by about 10,000 followers in a month before her bio said something, it was she's in the fitness industry and her son, her bio said something along the lines of, you know, like helping you get fat or helping you live your best life or helping you with your fitness transformation, something like that, which is somewhat specific, some might say, but honestly, uh, who is the, you says helping you, who is you, like let's get really specific with who is that group. And then rather than just saying live your best life, we'll get fed, let's get really specific. So I think her new bio says something along the lines of, uh, helping women are helping women in their thirties even, uh, transform their bodies with less than 30 minute at-home workout. So she like got really specific with like, this is how I solved the problem less than 30 minute at-home workout. So she's, she's solving a problem for a very specific group of people, uh, women in, I believe in their thirties. And so that's really what allowed her to grow super fast in such a short amount of time.Speaker 2 (19:03):That's awesome. Love hearing those examples. So yeah, for our listeners, make sure you're being as specific and whatever you do. And I like that that clarified something for me because, um, I think, um, some something that I've tried to do is kind of have my foot in both ends of the spectrum, but, um, yeah, I think that's a fire tip right there. Pick what you're passionate about and then go all in on that one thing. And then, um, I know bio is another, uh, your bio description. That's another thing that is important to make sure you're putting the description in that. So people know exactly what it is. You do exactly what it is that fires you up and that you're trying to help the problem that you're trying to help solve. So Brock I know something, another huge key that you talk about all the time is just consistency. And I mean, that's might be kind of a no-brainer for people, but I think that's probably the biggest struggle for me. And probably most of your students, you just doing those things consistently for people that are just starting out, what do you, uh, like recommend as far as consistency? Like how many times do you have posts and what is consistent and look like for your students that just, um, start out on Instagram?Speaker 3 (20:09):Yeah, absolutely. So consistency is key really. There's, there's no way we can talk about growth on Instagram. There's no way we can really talk about growth in any area of life without consistency. If you want to be a great piano player, you don't play piano once a month and hope that you have great results. You have to practice every single day. And it's the same exact thing with Instagram feed posts. If you want to grow on Instagram, you need to be posting at least once a day to your Instagram feed. And I think that that's a great starting point. And maybe just, you know, if you, if you've never really posted on Instagram before, you've never been consistent, or this is first time, you're really seriously considering it. I encourage you to just set a goal for yourself to post four or five times this week, four or five times this week.Speaker 3 (20:57):And maybe that's all you're going to do for now. And eventually you'll turn that dial up and you'll start posting more, but really ultimately there's kind of two sides to this whole consistency thing. Number one, you want to be posting as frequently as you can. I actually recommend for ideal growth for optimal growth, multiple feed posts per day, like two to three feed posts per day. But for most people that sounds crazy. That sounds outlandish. And that's something that they could never sustain. And that brings me to the second point, which is what can you sustain? I don't want you to get so fired up from this podcast. And you're like, Oh my gosh, Taylor and rock from the fire. Like I can't wait to get on Instagram. And then you post three times saying you post three times tomorrow and then you're burnt out and you're overwhelmed. You're like, I just can't sustain that. So really there's the two sides. It's what can you sustain and how much, you know, what's, what's the max that you can turn that dial up, uh, while still staying consistent, serving your audience and showing up, uh, every single day, if not multiple times a day on your Instagram feed.Speaker 2 (21:59):Hmm. That's awesome. And I know something that holds me back and I'm sure a lot of your other students is like, what do you post and how do you keep getting ideas? And like, I've done this for two weeks, but now I don't have any more ideas, what I post about Brock. So, um, I know you teach a ton about those things, but, um, I guess just a shorter, um, uh, some summarized answer. What do you, um, how do you give people all these content ideas and what do you say to people that ask that and always run out of ideas for content?Speaker 3 (22:27):Absolutely. So I think that, uh, really there's, there's two ways that I come up with my content. Number one in the vast majority of the time it's taking ideas and youth from other people and using them as inspiration. So I follow a ton of other Instagram marketers. And if they post their top seven hashtag tips, I'll be like, Hmm, I can come up with my own hashtag tips and maybe I don't have seven. Maybe I have four. Maybe I have nine. Maybe my tips are very, very similar to theirs. Maybe they're totally different. So I'm constantly using other people's posts as ideas, you know, like solar panels, you know, how do I install them? And there's tons of questions that someone might have. How do you install them? Are they installed professionally? Do I install them myself? How are they plugged into my house? What happens on a cloudy day?Speaker 3 (23:13):What happens on a rainy day? What happens if I live in Southern California and it's always sunny, can I store it up for a rainy day? There's so many questions that the average person, uh, may have. And so that's kind of the second point that I want to make. And that's the second way that I come up with my co my content is I think, what would it beginner need to know? What does someone who has no idea about this topic? What questions are they asking? And honestly, it's not like you need 300 different questions. You just need, you know, about dozen, maybe 10, 12 different questions that they commonly ask. And that has 10 to 12 posts right there. And you can just continually cycle through those questions. And I think sometimes we have to remind ourselves that we get so close to our own expertise and what we love to do and what we love to talk about that we forget that the vast majority of the population isn't as obsessed and isn't as knowledgeable as we are.Speaker 3 (24:06):So we really have to go back to the basics. You know, sometimes even myself, I get lost in the nitty-gritty the tiny little sub facts about Instagram. I want to share this little tiny trend that I found. And in reality, people want the basics. People want, wait, wait, wait, don't talk to me about like the most powerful phrases to use in the last 33 seconds of your real life. Don't get that nitty gritty. Let's just say like, Hey, Brock, how do I make an Instagram real I can deal with every day that what the heck even is an Instagram real after remind myself, like take off the expert cap, put on the beginner cap and go back to the basics and just start teaching and serving and educating people, um, on the very beginner stuff that they one stop and people will really appreciate it.Speaker 2 (24:52):Yeah. I love that. And yeah, for our listeners, I mean, we've interviewed dozens and dozens of top guys in solar. So if you're not, if you're trying to grow, go follow guys like that. And to Brock's point, go see what they're posting model that you're not trying to copy people, but I think that's, um, great way to get ideas. Just see what they're posting. If, um, if you're trying to target those same people, then your followers are probably gonna have similar questions and that's how we're going to be able to grow. So that's a great key. And then with, with that Brock, um, I'm sure you have a pretty dialed in like, you know, content, calendar and stuff scheduled, things like that. Um, but for me, that's an issue that I run into all the time. Like for example, last week I was in, uh, I was, uh, down in Mexico down and up, where do I are?Speaker 2 (25:36):The last thing I wanted to do is, um, you know, be worrying about what I'm going to post on, uh, on Instagram while I'm sipping pina coladas. And I'm like, man, I don't want, wanna, I don't want to get on Instagram. I just want to like sit in the pool. Um, but for you, what does that look like? I know probably, um, beginners, I mean, we're probably not going to have some die without content plan, but do you suggest for like beginners to have like stuff scheduled or what is your like content calendar look like and what do you suggest for people starting out with that?Speaker 3 (26:08):Yeah, so this, this answer might surprise you Taylor, and actually I don't have anything scheduled. I don't have anything planned out. I don't really have very many pre-made posts. I don't use a scheduling app. Um, I do have a running list in my notes app and in my to-do list app, just a running list of ideas of screenshots, of things that I'm like, Hey, I could boast about this. Hey, I could do this topic. Hey, I could elaborate on this subject. So I do have post ideas and I have lists of literally dozens, if not hundreds of post ideas so that if I'm ever not feeling super creative, I can refer to list in terms of scheduling things out and planning these ahead of time. I honestly don't do much. Now. I will say this batch producing content producing multiple Instagram reels in one sitting, making multiple Instagram posts at one time on Tamba.Speaker 3 (26:59):For example, that can definitely be very useful because then, you know, when you are sipping pina coladas, you don't have to worry about creating the content. You can just literally post it and move on, cause you already have to create it. So, absolutely that can be beneficial. I can tell you myself, most of the time I'm creating the content either the day of, or maybe the day before at its earliest. And I'm doing my best to stay on top of it that way. Um, but also I think everyone needs to recognize that like life has seasons and, and also that like business and social media and Instagram, there should be boundaries for this stuff. So if you're sitting in the pool and you're sipping a pina colada and you're on vacation, forget about Instagram, like enjoy life, enjoy the vacation. I can tell you that.Speaker 3 (27:40):I oftentimes take weekends off. People say, do you ever unplugged from posting on Instagram all the time? I take weekends off all the time. I don't work on weekends. I might make a post if I feel inspired or if I want to, but I enjoy my weekends. I don't work after 6:00 PM. I hardly work after four or 5:00 PM. I don't work before 10:00 AM. So have those boundaries absolutely take your time off of Instagram. And it's having those boundaries in place. It's taking enough time away from Instagram, which will actually allow you to be more mindful and more thoughtful and more engaged when you are on Instagram, because that's less of a chore and it's more of something you can actually look forward to.Speaker 2 (28:17):Yeah. I love that. And that's something I really respect about you and your mom Brock is, um, I've heard in previous podcasts you guys have done. Um, I remember maybe it was like a year ago or something, but for whatever reason, it was a couple of weeks where maybe you didn't have a podcast or there's just like one podcast where I was used to hearing, you know, like a couple podcasts in a week. Oh my God. I wonder what's going on with Barack and Shaleen. Haven't heard with them for as much for a little bit. And then your mom on that show, she's like, yeah. Um, I had, you know, family stuff, things were busy and I, you know, family's my priority. Things come before, like my podcast posting and I really respect to them. I'm like, wow, okay. If Shaleen and Brock are saying that, and even they have boundaries and put other things before their business, then, um, that actually was something that helped propel me forward because at the time in my podcast, I'm like, I was just kind of starting now.Speaker 2 (29:13):And I'm like, I don't know if I want to do a podcast. Cause all these podcasts are saying you have to publish every day and have a podcast episode scheduled out for months in advance, all these things on my land. This is overwhelming. And then I hear that and I'm like, okay, if these Brock and Shaleen are saying that, then I don't have to stress as much. So I like that advice a lot. It makes me feel better about myself, but at the same time, I know it's not an excuse to not, um, you know, produced content. But uh, no, I appreciate those tips Brock. And then, um, kind of the, one of the other last things I wanted to go over with you before, maybe I have some final tips to share is one of the first things you helped me learn. And I think I bought one of your mom's courses.Speaker 2 (29:58):Um, I think it was a virtual business Academy, something like that where you guys talked about just getting like, you know, virtual assistants to help out. And in solar we do a ton of things. We have to handle different documents for homeowners. Um, there's things that's, um, aren't necessarily a great use of our time when we could be closing more deals, getting in front of more people. So for you, is that still a big focus for you? Do you still have like a virtual assistance and um, I guess what if you do, what does that look like for your social media posting and what you do on Instagram?Speaker 3 (30:32):Yeah, so I think I have the best business decision that I ever made was hiring my first virtual assistant. And I will say this, you will never feel ready to hire someone if you've never hired someone before, you'll never feel ready. And if it's a virtual assistant, someone, who's literally, it's their job to assist you and help you out. Especially as an entrepreneur, someone who's like the Jack of all trades and you're trying to wear every hat and you're trying to do everything within your business. Let me tell you, you will never feel like you're totally ready hire that person. And by the time you do feel like, okay, I'm ready. Like I know I need to hire them. It's probably too late. And I don't mean it's too late to hire someone. You can still hire someone. But by that point you're probably feeling ready because you're way too overworked.Speaker 3 (31:17):You're way too overwhelmed. You just know you you've been dropping the ball in other areas of your life. Like you just know you can't do it on your own anymore, but I think you should hire someone before you get to that point. I think you should hire someone before you get to that point of overwhelm and exhaustion. Um, so yeah, about four or five years ago was when I hired my first virtual assistant. She still works for us now and she's actually recently been promoted and upgraded to a full-time team member who, um, works on a couple different other projects, a little bit more in depth now and doesn't just assist me. And so that means that I was out of an assistant. Um, so I actually just literally this week is my first week with my new virtual assistant, um, who was going to help me with, uh, mainly email management.Speaker 3 (31:59):So she will manage all my emails for me, respond to those schedule appointments, also be managing my calendar. Um, any schedules, interviews, anything like that should be managing that for me going forward. Um, but having someone to help you with those tasks and really, I like to encourage people to, uh, just think about, is there any part of your business or your job that you hate, that you don't like that you're not very good at? Is there any part of your job or business that you do repetitive with day after day? Like checking emails or going through your calendar or scheduling meetings and events and appointments? Are there things that you're repetitively doing over and over again? And if yes, to any of those questions, those are things you can outsource. Those are things that you could, I mean, maybe you would hate video editing I or a video, and then that way they can edit your content for you.Speaker 3 (32:47):Now it's done, it's going to look a lot better because it's professionally done. You get to employ someone and you get to do more of what you love, the stuff that actually you're good at. And that brings you joy rather than spending your time, banging your head against the wall, video editing or, uh, you know, podcast reporting or replying to emails or whatever that specific thing is in your business. I cannot stress enough, hire, help, hire virtual assistant, even if it's just starting with like a content editor or something like that, it can really make all the difference in your business.Speaker 2 (33:18):That's huge. And yeah, and one of the exercises I heard from one year podcasts Brock is just to go through the tasks you're doing. Just basically write out every task you do for a week and look for things that maybe you could outsource. I mean, if you're spending a couple hours a week, grocery shopping, you're spending a couple hours a week doing laundry. Like I wonder if someone else could do that. I think you mentioned back when you were, uh, you know, in college, I think when your podcasts, you said you're having someone come do your laundry and stuff like that. And I'm like, well, yeah, there's really tons of things. And I think it's important for entrepreneurs. That's what we're trained to teach these, um, our solarpreneurs to do is just think like an entrepreneur, cause obviously entrepreneurs, we can't do it all.Speaker 2 (33:59):I know. Um, you and your mom, you guys, you know, and, or your parents' businesses, they have teams of, um, you know, probably dozens of people, helping them with all the tasks they need to do. So I think that's huge. And for us it could be maybe it's managing your leads. We've got CRMs. Um, there's lots of little things you do. I get overwhelmed with all my leads coming in. Um, did I sit down and appointment with them? Do I need, do they need to be followed up with, um, I have my virtual assistant. She helps me follow up with these leads. Um, she helps me manage email too. So for our listeners, think about those things that you're doing. What don't you like? What, uh, sorry, what do you not like doing like Brock said and what could you possibly outsource? And then for those people that want to consider getting like a virtual assistant Brock, where do you go, where do you actually find these people to help you out with tasks like that?Speaker 3 (34:48):Yeah, so I, I think that, uh, there's a great website called freelancer. That's one that I've used in the past for mainly like project based work. Um, I found my original virtual assistant, um, on online jobs with an S dot P H P H for the Philippines. Uh, that's where she was located. So I, that's where I found my original virtual assistant who still works with us today. This most recent assistant who I just hired. I actually found her via social media, which might not be an option for all people, but basically I just put out a little help, wanted ad on my Instagram. I had a bunch of people respond to it and we kind of went through the process from there. And actually we're releasing an episode of our podcast on Thursday, April 15. That's kind of detailing my entire, uh, process of how I hired that assistant and all of Oh, awesome.Speaker 2 (35:38):Love it. Awesome. Well, broccoli, appreciate you. Um, yeah, giving us some fire tips today as some good advice on how to get started in growing our Instagram's growing our social media and I definitely need to get going in going, um, on the social media. I know I'm lacking a ton, so you've helped me out. Um, so appreciate you coming on the show. So Brock before he let you go, where can people find out about, um, you know, your podcasts, what you're doing. I know they can find you on Instagram, but you want to share where people can find you and learn more about Instagram and possibly become one of your students in your courses. Sure, absolutely. So the best place to get connected is like you said, on Instagram, my Instagram handle is at Brock 11 Johnson. So the Eleven's right there in the middle.Speaker 2 (36:22):Um, I do respond to all of my DMS personally. It's always me managing them. So if anyone has a question or they listen to today's episode and they, uh, you know, he literally wanted to tell me how much they hated it. Go ahead. Send me a DM on Instagram at Brock 11 Johnson and then yeah, our podcast out. Oh, it's the one I just mentioned. It's called build your tribe. So if anyone wants to search that up and subscribe to that as well, you can find that on just about every podcast platform. Awesome. Love it. So go fall Brock shooting him, DM, let them know you appreciated him coming on the show. And last question I had for you Brock, do you have any questions that you wish the people don't usually ask you, but you wish they did ask you before we let you go?Speaker 2 (37:04):Hmm. This is a great question. You know, someone actually did ask me this exact question the other day on Instagram said, what questions do you wish people would ask you more? I have an answer to that. I don't know if I have a question. I definitely get, um, more than my fair share. More than I can handle. Sometimes have questions on Instagram. So I don't know if there's a question that I'm really dying for anyone to, to ask me, but I appreciate you as well. Good guests. People are asking good questions then. Well, thanks again for coming on the show Brock we'll definitely hit you up and um, yeah. Follow him. If you want to grow your Instagram or social media is, and he is the master. He's going to show you the ways so Brock will let you go and appreciate you coming on the show. We'll talk to you soon. Taylor, thank you so much.Speaker 1 (37:46):Hey Solarpreneurs. Quick question. What if you could surround yourself with the industry's top performing sales pros, marketers, and CEOs, and learn from their experience and wisdom in less than 20 minutes a day. For the last three years, I've been placed in the fortunate position to interview dozens of elite solar professionals and learn exactly what they do behind closed doors to build their solar careers to an all-star level. That's why I want to make a truly special announcement about the new solar learning community, exclusively for solar professionals to learn, compete, and win with the top performers in the industry. And it's called Solciety. This learning community was designed from the ground up to level the playing field and give solar pros access to proven mentors who want to give back to this community and to help you or your team to be held accountable by the industry's brightest minds. For, are you ready for it? Less than $3 and 45 cents a day currently society's closed the public and membership is by invitation only, but Solarpreneurs can go to society.co to learn more and have the option to join a wait list. When a membership becomes available in your area. Again, this is exclusively for Solarpreneur listeners. So be sure to go to www.solciety.co to join the waitlist and learn more now. Thanks again for listening. We'll catch you again in the next episode.Speaker 4 (39:14):[inaudible].
Conservative Christian turned Progressive difference maker Shaleen Kendrick challenges the patriarchy and toxic power of the Evangelical church while promoting curiosity and creativity on this weeks episode!https://www.desertvoices.comhttps://www.jesusneverran.com
Youth for Human Rights - Shaleen Wohrnitz by Radio Islam
Title's focus was on ensuring that the emerging cannabis market lived up to the law, which stipulated that those hit hardest by the war on drugs must have access and be able to benefit from the legal industry.
In Episode 16 we fall off our chairs laughing as Shanda brings down the house sharing her childhood nightmare of being “Left Behind” with Kirk Cameron!We narrow in on why our faith has shifted and what it’s like living from a new perspective. Shanda takes us on a journey describing how fear motivated her to pursue a relationship with God––fear is highly motivating–– so, what happens in your faith when fear is dismantled and melts away?Come find out!PLEASE NOTE: We really let our hair down in these two episodes and depart from our usual PG-13 language, especially as Sierra’s story gets raw. Listen at your own discretion. Get ready to go deep, cry, and laugh!A full list of RESOURCES used in this episode can be found on our website. Support the show (https://www.patreon.com/preview/7914a4f7860a4376adacf88925a49433)
Episode 15: Part 1 with my sisters opens up with childhood memories of Shanda and I terrorizing Sierra. If you need a good laugh, LISTEN IN. You will crack up along with us as we remember the good ol’ days driving the “maxi pad,” army crawling through parks, and surprise attacks!The story arcs in this episode as we move from laughter to tears. Sierra opens up about her raw, rocky, and unique journey into parenting. You get to join the intimate conversation as Sierra describes being a first-time mom and finding out her daughter has Down Syndrome and congenital heart disease. Sierra powerfully takes us on her spiritual journey through Sadie’s two open-heart surgeries, ICU, and what it was like for her to experience God in the midst of fear.A full list of RESOURCES used in this episode can be found on our website. Support the show (https://www.patreon.com/preview/7914a4f7860a4376adacf88925a49433)
Shaleen Wohrnitz on the topic of human rights of foreigners by Radio Islam
Mike talks charts with Ken Shaleen. Ken has authored books such as "Volume and Open Interest" as well as "Technical Analysis and Options Strategies".
The Labor of New Beginnings Fact CheckNew beginnings are hard and painful… AND ALSO filled with new life. We get to participate in a recurring cycle of death and life, and our spirituality is not an exception.Shaleen and Holland look at their shifting journeys through the metaphor of labor and birth as a guiding picture that we, as humans, can do hard things. Please do yourself a favor and watch, Valerie Kaur speak on The Labor of Revolutionary Love.Fact CheckHolland said Black Theology and should have said Black Liberation Theology A full list of RESOURCES used in this episode can be found on our website. Support the show (https://www.patreon.com/preview/7914a4f7860a4376adacf88925a49433)
RESOURCES: Ibram Kendi- How to Be an Antiracist Glennon Doyle- UntamedTeresa Blythe - Theological AssumptionsMarshall Rosenberg- Nonviolent CommunicationDr. Christine Paintner-Desert Fathers & MothersLaura Beth Buchliter The Cross and the Lynching Tree- James H. ConeJust A Sister Away- Renita WeemsA Third Option- Miles McPherson Organizing Church- Tim Conder“Game Changers”- Stephanie Spaulding What does it mean to have a Voice? Voice is a literary term meaning the ability to have a say in the matter. You have the power and authority to have a say in your own spirituality.Finding your voice and learning to use it can often leave you feeling crazy! In episode 5, Shaleen and Holland dive into their journeys of finding their voice and learning to use it. They are experiencing liberation in the desert, outside the systems that tell them they don't belong as they are and invite you to join them! Support the show (https://www.patreon.com/preview/7914a4f7860a4376adacf88925a49433)
This episode is emotionally raw and embodies the lived human experience. Desert Voices was born from passionate and gritty conversations of loss, pain, joy, and love. Shaleen and Holland wrestle with family dynamics, oppressive ideologies, insecurities, and the call to speak one's truth. RESOURCES:Audre Lorde - Sister OutsiderJust a Sister Away - Renita WeemsDr. Jamie Clark-SolesValarie KaurOwning Your Own ShadowJane Austen - Seriously Displeasing People TshirtComplementarian TheologyCalling In vs. Calling Out#DoBetterYoungLife Cis-genderEuro-CentricSafe Spaces & Brave SpacesBrene Brown - Braving the WildernessSue Monk Kidd - Book of LongingsGrief Coach - Gina Pollard"Speechless"- Naomi ScottSupport the show (https://www.patreon.com/preview/7914a4f7860a4376adacf88925a49433)
This episode piggybacks on the metaphor of having a Fire Dependent Spirituality. Shaleen and Holland unpack the metaphor of desert spirituality and what it looks like to divorce yourself from empire thinking, which can kick you out of the systems you once belonged to and embrace the Mystery that we call God. Painter describes the desert as not a place of personal retreat but a place of revolution! Join the revolution, let's start some fires!Resources:Phyllis Tickle - Great EmergenceMaya Angelou- And Still I RiseRichard Rohr - Universal ChristDr. Christine Paintner- Desert Fathers and MothersMarshall Rosenberg - Nonviolent CommunicationKent Dobson- Bitten By a Camel Brené Brown - Braving the WildernessSupport the show (https://www.patreon.com/preview/7914a4f7860a4376adacf88925a49433)
#Networker2018 #MikeArmstrong chats with UW Partner Sharleen Gilani on the Mike Armstrong Podcast Show
Business and life have their ebbs and flows, especially when you're an anxious creative!Today, I'm talking with one of my mentees, Shaleen Hauck, about how to deal when shit hits the fan.Shaleen has been a hair stylist and esthetician for 20 years. She started as a shampoo girl when she was 12! She now owns a salon and privately coaches other beauty professionals. She's also a wine connoisseur, and we're totally going to party together in Vegas when COVID is over!Shaleen and I have been working together for just over a year, and it's been so amazing to see her make some major shifts in her business despite a massive tax bill, COVID, and getting laid up with a broken foot!You're going to feel so inspired by listening to Shaleen's story and wisdom, and you'll leave this episode ready to kick ass in your own business!Here's what you'll hear in this episode:How Shaleen got into beauty and transitioned from esthetics to hair and moved from rural Alberta to Vacouver to Kelowna. (There's a reason she used to be called the Hair Gypsy!)Why hating the industry and hating the environment are NOT the same thing.How to stop focusing on how people perceive you and instead focus on how you feel.How Shaleen knew it was time to open her own salon. (And how fate pushed her into it before she was ready to pull the trigger.)Why business ownership often isn't as glamorous and dreamlike as you think, and how to shift the balance.Why breaking her foot was actually the best thing for her business and sanity.Our thoughts on the stigma about our industry and why you aren't “just a hairdresser.”Her biggest AHA moments from when we first started working 1:1If you get one thing out of this episode, I hope it's this: Success is not linear. Mine sure wasn't, and Shaleen's wasn't. You're going to experience those ups and downs, those ebbs and flows.And sometimes, it's going to take a major setback like a broken foot or a freaking pandemic to give you that kick in the butt you need to make necessary changes in your business.As I love to say, a setback paves way for the biggest comeback. And Shaleen lives this!I loved this conversation so much and I know you'll learn a ton from this episode! For more Shaleen, give her an Insta follow, and check out her salon and private coaching!LINKS MENTIONED:https://www.instagram.com/shaleenhauckhair/https://www.dawnbradley.com/ryb
Hi Podcast - This is a short 17 minute, valued packed conversation with Shaleen Title, Commissioner of Massachusetts Cannabis Control Commission. Shaleen was appointed by the governor, treasurer, and AG to serve in the social justice seat, one of five seats, responsible for regulating medical and adult-use cannabis in Massachusetts. Prior to her appointment, Shaleen co-authored the Massachusetts marijuana legalization referendum and has consulted on state and local marijuana policy around the country. As an attorney specializing in marijuana regulations, she's provided regulatory expertise for leading marijuana consulting firms. She also served as founder of a women-led recruiting firm and as a founding board member of the Minority Cannabis Business Association, where she led the drafting of the first model bill created to give states guidance to implement a process of reinvestment and reconciliation. She previously served on the national boards of Students for Sensible Drug Policy, Marijuana Majority, the Cannabis Law and Family Alliance, and the National Lawyers Guild. Wesbite https://www.shaleentitle.com/ Twitter @shaleentitle LinkedIn https://www.linkedin.com/in/shaleentitle/
Shaleen, will enhance listeners awareness of eating disorders and avaliable services to assist individuals overcome and live well. Peer support is an integral part of Eating Disorders Nova Scotia. Being able to share with another, who has overcome their own challenges and can relate, helps individuals feel they are not alone. Be empowered!
Tonight! The Chronicles of Women & Body Empowerment the series continues with With my featured guest Entrepreneur/Influencer, Shaleen Dove. #askshe #chroniclesof #women #bodyempowerment #bodypositivity #statementnecklace #style
Another OG bites the dust! Don’t leave us Leroy! This week: Bear was a little more bearable, we learned what Shaleen’s voice sounds like, Kyle continues to prove that he’s more than a clown, and Kam chooses a super obvious ‘secret’ corner to kiss Theo for the first time. Discuss with us! About The Challenge After Show: The Challenge, a mix between Real World and Road Rules Challenge, featuring alumni from the past shows as the contestants compete for a cash prize, is such an insane show, we HAVE to talk about it! That's why we have THE CHALLENGE AFTER SHOW! Tune in here for reviews, recaps and in-depth discussions of the latest episodes, as well as the insider scoop from cast and crew members on the show as we go crazy. It's going to get bananas because there's basically a different guest each week! About The Challenge: It's every player for himself in this edition of the long-running reality competition "The Challenge," which for the first time shuns team play and awards a final prize that could exceed $500,000 to one person. The fun begins with 28 cast members -- fan favorites from "The Challenge" joined by contestants from "Big Brother" and stars from MTV UK's "Ex on the Beach" and "Geordie Shore" -- in Spain looking to settle personal vendettas. In a new twist, players who survive grueling elimination rounds are awarded "Grenades," allowing them a chance to get even with anyone in the house with whom they may have a beef. It adds up to a competition spiced with heightened drama, doubt and deception. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)
368: Schneider National CIO Shaleen Devgun asserts that in the age of instant gratification, every company must be a technology company regardless of industry. Even as a trucking company, Shaleen highlights how Schneider's ability to present timely information is crucial for their success, and how every aspect of Schneider's value chain is impacted by technology. We also discuss how great competitors can make great customers, how they leverage technology to optimize load assignments from 373 trillion combinations, and the relationship between the CIO and VC communities.
Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)
368: Schneider National CIO Shaleen Devgun asserts that in the age of instant gratification, every company must be a technology company regardless of industry. Even as a trucking company, Shaleen highlights how Schneider’s ability to present timely information is crucial for their success, and how every aspect of Schneider’s value chain is impacted by technology. We also discuss how great competitors can make great customers, how they leverage technology to optimize load assignments from 373 trillion combinations, and the relationship between the CIO and VC communities.
The Empire Club of Canada Presents: Understanding Canada's Coming Cannabis Regime by Looking South to US Join us for an intriguing event that will shine a spotlight on what recreational marijuana legalization will look like in Canada later this summer. To get a look into the future, we will bring up from the United States leading figures who can speak to experiences in Colorado and Massachusetts as well as a Canadian expert to the Club to discuss the considerations that have gone into the regime set to launch here in Canada. The discussion will be moderated by Geoff Zochodne of the National Post and should provide one of the clearest perspectives on what we can expect in Canada later this summer when marijuana becomes legal for recreational use. Lewis Koski Co Founder and Senior Director, Freedman and Koski, Former Director, Colorado Marijuana Enforcement Division Lewis Koski was the Director of the Colorado Marijuana Enforcement Division during the legalization of marijuana. Lewis is recognized nationally and internationally as an expert in formative marijuana policy. He is among a small group of government executives who have been intimately involved in the development and implementation of marijuana policy from the infancy of medical marijuana through the realization of legalization. Lewis' leadership contributions and devotion to implementing marijuana policy thoughtfully played an important role achieving what has become one of the most fully developed marijuana regulatory frameworks in the world. Lewis is currently a co founder and senior director at Freedman and Koski, Inc. where he works with government clients across the United States tasked with developing and implementing cannabis policy. He also works with ancillary companies and investment firms that are focused on helping government successfully implement cannabis policy. Lewis holds a Master of Business Administration with an emphasis on International Business and is a Doctoral Candidate in Public Administration with a focus on policy analysis and public participation in rulemaking. He also teaches a graduate level course called. The Marijuana Policy Frontier at the University of Colorado Denver. Commissioner Shaleen Title was jointly appointed by the Massachusetts governor, treasurer, and attorney general to the Cannabis Control Commission in September 2017. She co authored the Massachusetts marijuana legalization referendum and has consulted on state and local marijuana policy around the United States. Shaleen was a founding board member of the Minority Cannabis Business Association, where she led the drafting of the first state level model bill created to give states guidance to implement a process of reinvestment and reconciliation. She was also a founding board member of Marijuana Majority. Prior to joining the Commission, she was a co founder of THC Staffing Group, a cannabis recruiting firm focused on equality and inclusion. She holds a business degree, law degree, and... Moderator: Geoff Zochodne, Reporter, The Financial Post Panelists: Lewis Koski, Co Founder and Senior Director, Freedman and Koski Commissioner Shaleen Title, Massachusetts Cannabis Control Commission Will Stewart, VP Corporate Communications and Public Affairs, Hiku Brands *The content presented is free of charge but please note that the Empire Club of Canada retains copyright. Neither the speeches themselves nor any part of their content may be used for any purpose other than personal interest or research without the explicit permission of the Empire Club of Canada.* *Views and Opinions Expressed Disclaimer: The views and opinions expressed by the speakers or panelists are those of the speakers or panelists and do not necessarily reflect or represent the official views and opinions, policy or position held by The Empire Club of Canada.*
Award-winning actress and Friend Of The Show Shaleen Surtie-Richards joins Casper and the team. There is cake, and even some strippers/dancers on hand to help her celebrate her birthday.
Episode 30 of the #MindVine Podcast features news, views and interviews related to #mental health, #mental illness and #recovery. In this episode we're on site at CMHA's Mental Health For All conference. Day 3 at the conference we sit down with Shaleen Jones (@shaleenjones1), Executive Director, Peer Support Canada. The #MindVine podcast is hosted by Communications team members Darryl Mathers (@DarrylMathers) and Chris Bovie (@ChrisBovie1).
Tannie Evita, Shaleen Surtie-Richards, and a heart-stopping SexyDance make up this week's edition of the show... alongside the usual fun features you've come to expect from the team!
Shaleen Title, Esq. shares what it's like running a THC staffing agency, and why she believes the weed biz is such a great place for women to work. The Women Promoted on this Episode: "Sue Taylor just won a license in Berkeley to open the first dispensary that is aimed at seniors, and to my knowledge she's the first black female senior to own a dispensary," says Shaleen. "Dispensaries can be kind of like hip, young places, which is great, but it's not great when you have seniors who need to feel comfortable asking questions and learning, and so I think her dispensary in Berkeley, which is going to be called 'I Can,' is going to be so groundbreaking and historic, and Sue Taylor is an amazing person with no fear and such a wonderful, strong woman." Follow These Women on Twitter: Women's Health: @womenshealthmag Caitlin Abber: @everydaycaitlin Shaleen Title: @ShaleenTitle Episode Credits: Uninterrupted is produced by Caitlin Abber. Editorial support was provided by Lisa Chudnofsky. Our theme music is “Bullshit” by Jen Miller.
Amber Shaleen is has one of those voices that tells a heartfelt story each time you hear it. Her conviction to communicating the right message through each of her songs is important to her. She tells Lance Yelvington in this CyberCountry Minute the secret to her music is making sure it comes from the heart.