Podcasts about Bryn Jones

In this episode of the Startup CEO Show, Mark MacLeod sits down with Bryn Jones, co-founder and CEO of PartnerStack, to explore the world of B2B partnerships and scaling a successful SaaS company. As PartnerStack approaches its 10-year anniversary, Bryn shares valuable lessons from his journey as a competitive swimmer turned entrepreneur. He discusses how the discipline and resilience he developed as an athlete translated into building a thriving business. Bryn provides a candid look at the challenges of creating a new category in the partnership space, including navigating relationships with analysts and adapting to market volatility.The conversation delves deep into the intricacies of successful B2B partnerships, with Bryn emphasizing the importance of putting partners first and building relationships based on mutual value. He shares insights on identifying ideal partner profiles, setting up effective incentives, and the role of enablement in driving partnership success. Bryn also touches on the potential impact of AI in streamlining and optimizing partnership processes. The episode offers a wealth of practical advice for startups looking to leverage partnerships for growth, including the pros and cons of selling to early-stage companies.Perhaps most compellingly, Bryn opens up about the challenges of managing rapid growth and the importance of addressing underlying issues rather than simply chasing numbers. He reflects on the personal and professional lessons learned during PartnerStack's journey, including the value of trusting one's instincts as a leader. Tune in to gain a deeper understanding of how partnerships can drive business growth and the key factors that contribute to long-term success in the SaaS world.---------------------------------------------Since 1999, I have sat at the right-hand side of the leaders of high growth technology companies as either a CFO, VC or deal maker. I served as CFO for software companies including Shopify (NYSE: SHOP) and Freshbooks. As a CFO I experienced outright failures, wildly profitable exits, and everything in between.I was a General Partner in Real Ventures, Canada's largest and most active seed stage fund. My investments there include the fund's largest cash on cash and highest IRR returns to date. Most recently, I founded SurePath Capital Partners the leading investment bank for SMB SaaS companies where we did hundreds of millions in financing and exit transactions.Connect on LinkedIn: https://www.linkedin.com/in/themarkmacleod/Contact Mark: https://markmacleod.me/

In this episode of In Conversation With..., host Kimberley Dondo sits down with Bryn Jones, Head of Fixed Income at Rathbones, to unpack the 2025 fixed income landscape. With two decades at the helm, Bryn reflects on market evolution, shares how his geography background and "Anthropocene" approach inform his strategy, and explores the growing role of sustainable bonds. Tune in as he offers timely advice for advisers navigating volatility, biodiversity risk, and client impact goals.  

Bryn stops by to talk all things Barkeep Vodka, St. Elmo, what's going on downtown and more! Huse Culinary (@HuseCulinary) / XSee omnystudio.com/listener for privacy information.

Alcanzamos la edición #070 y como programa especial viajamos durante 2 horas en formato tributo tras 25 años de su muerte, con uno de los productores mas conceptuales de las ultimas décadas, hablamos de Bryn Jones con su aka MUSLIMGAUZE, un inglés nacido en la tranquila ciudad de Salford a las afueras de Manchester en junio de 1961 que utilizó la mayoría de su tiempo activo como compositor a revelarse a través de sus creaciones con las desigualdades humanas y políticas del oriente medio.

Alcanzamos la edición #070 y como programa especial viajamos durante 2 horas en formato tributo tras 25 años de su muerte, con uno de los productores mas conceptuales de las ultimas décadas, hablamos de Bryn Jones con su aka MUSLIMGAUZE, un inglés nacido en la tranquila ciudad de Salford a las afueras de Manchester en junio de 1961 que utilizó la mayoría de su tiempo activo como compositor a revelarse a través de sus creaciones con las desigualdades humanas y políticas del oriente medio.

Joining the boys of booze news, Jones talks about Barkeep Vodka. The first of its kind premium vodka that is distilled six times in Indiana! See omnystudio.com/listener for privacy information.

A new MP3 sermon from Crich Baptist Church is now available on SermonAudio with the following details: Title: Salvation: Reasons for a God Given Assurance Subtitle: Visiting Preacher Speaker: Bryn Jones Broadcaster: Crich Baptist Church Event: Sunday - PM Date: 6/16/2024 Bible: John 17:1-10; Romans 5:1-10 Length: 51 min.

Dr. Dave A. Cornelius and Bryn Jones discussed generative leadership practices that foster adaptive organizations, focusing on tenets such as an abundance mindset, trusting individuals, and valuing diverse perspectives. They also explored the concept of generative leadership in the social sector, highlighting the importance of creating a positive organizational culture and valuing potential in marginalized… The post E129 Generative Leadership To Thrive – Guest Bryn Jones appeared first on KnolShare with Dr. Dave Podcast .

A new MP3 sermon from Crich Baptist Church is now available on SermonAudio with the following details: Title: From Law to Righteousness by Faith Subtitle: Romans 3 Speaker: Bryn Jones Broadcaster: Crich Baptist Church Event: Sunday - PM Date: 6/9/2024 Bible: Romans 3:1-31 Length: 43 min.

As farmers contemplate thousands of hectares under water, the UK Centre for Ecology and Hydrology reports that Autumn rainfall, between September and November for the UK last year was 22% above average, followed by a December which saw 70% above average rainfall for central & northern England and eastern Scotland.  The government's announced help is available for flooded businesses and properties but farmers cannot insure against flooded crops and some have said they'll stop growing food on land that's repeatedly flooded. We speak to an expert about how farmers and government can better deal with flooding in the future.All week we're exploring the topic of animal feed. Today we hear from a farmer who's invested £30,000 in cages to protect his cattle feed from starlings. Giant flocks of the birds have been eating the grain Bryn Jones near Oswestry feeds his dairy herd. He estimates it's already saving him tens of thousands of pounds in lost feed and is helping protect his herd from disease - and improving the milk yield of his cows.We often hear that people want their food to be welfare friendly, sustainably produced and farmers to be paid fairly for it. Last year the Food, Farming and Countryside Commission, or FFCC, launched a citizens' panel made up of a representative cross-section of the public, to hear what they want from government policy, to make healthy food available to all. We speak to Guy Singh-Watson, founder of the organic veg food box company Riverford, and Sue Pritchard, Chief Executive of FFCC, which carried out the survey. Presenter = Anna Hill Producer = Rebecca Rooney

In this episode of the EPRC Podcast, guest Anna Yusim, MD, sits down with our host Dr. Shoshannah Bryn Jones Square to discuss the science of spirituality.    Dr. Anna Yusim is an internationally-recognized, award-winning, Board-Certified, Stanford and Yale-educated Psychiatrist & Executive Coach with a Private Practice in New York, California, Connecticut ,and Florida. She is the best-selling author of Fulfilled: How the Science of Spirituality Can Help You Live a Happier, More Meaningful Life. As a Clinical Assistant Professor at Yale Medical School, Dr. Yusim is presently creating a Mental Health & Spirituality Center at Yale. With clients including Forbes 500 CEOs, Olympic athletes, A-list actors and actresses, and the Chairs of academic departments at top universities, Dr. Anna Yusim has helped over 3000 people achieve greater impact, purpose, and joy in their life and work. After working as a neurobiology researcher with Dr. Robert Sapolsky Ph.D. and completing her studies at Stanford, Yale Medical School, and the NYU Psychiatry Residency Training Program, Dr. Yusim felt that something was missing from her life. In her quest to find it, she traveled, lived and worked in over 70 countries, while studying Kabbalah, learning Buddhist meditation, and working with South American shamans and Indian gurus. Dr. Yusim has published over 150 academic articles, book chapters, scientific abstracts, book reviews, and articles for the lay public on various topics in psychiatry. A frequent contributor to CNN, Fox News, ABC, and NBC, she has been a guest on hundreds of national and international TV shows, radio programs, and podcasts. As a highly sought-after speaker, Dr. Yusim gives keynotes for physicians and professionals all over the country and the world on topics related to mental health and spirituality, preventing burnout, physicians as meaning-makers, and resilience. For healthcare professionals, corporate leaders, and community members, she also conducts workshops to empower individuals to sharpen their intuition, cultivate authenticity, awaken self-compassion, enhance their capacity for empathy, and improve their ability to connect with others. In 2020, Dr. Yusim received the top honor granted to an American psychiatrist, being named a Distinguished Fellow by the American Psychiatric Association. Other awards and distinctions include her book, Fulfilled, being ranked #1 New Release on Amazon in its category.  Fulfilled was also voted Top Book of 2017 by Spirituality and Health Magazine, and voted by Forbes magazine as 1 of 23 life-changing books you need to read, along with Pablo Coelho's The Alchemist, Eckhart Tolle's The New Earth and Louise Hays' You Can Heal Your Life. Other awards include the Illinois Math and Science Academy Alumni Trailblazer Award, National Institute of Mental Health Outstanding Research Resident Award, the American Psychoanalytic Association Fellowship, the William Webb Fellowship from the Academy for Psychosomatic Medicine, the American Psychiatric Institute for Research & Education (APIRE) Janssen Research Award, the Seed Research Grant from the American Medical Association, First Prize in the Sermo Resident Challenge, the Carta Fellowship from the World Psychiatric Association, the Janet M. Glasgow- Rubin Award for Women Leaders at Yale Medical School, the William F. Downs Fellowship for International Research, the Max Kade Fellowship, the Samuel F. and Sara G. Feinman Scholarship for Leadership, the Foreman Fleisher Foundation Scholarship for Academic Excellence, the Golden Award for Top Thesis written in the Humanities at Stanford University, the Hoefzer Prize for Top Essay Written in Stanford University Course, the Bessie F. Lawrence International Fellowship, and the National Science Foundation Scholarship.    Thank you very much to Alexandre Bergeron for editing this episode!

In this episode of the EPRC Podcast, guest Bree Greenberg, LMFT, sits down with our hosts -- Dr. Shoshannah Bryn Jones Square, and Mariam J. Saleh, Esq. -- to discuss models of innovative care. This is Part I of a two-part episode. Bree has a passion for creating individual, organizational and global creative liberatory change. She has been envisioning systems of care that challenge current thinking for two decades. With a deep reverence for the mystery of healing, Bree synthesizes many systems to present a breadth of understanding about oppressive systems, addiction and healthcare that is rarely spoken for. Her knowledge base draws from her extensive experience in transpersonal and systems psychology, contemplative practices, yoga and eastern medicine. She teaches large organizations to alchemize change at the deepest levels while creating sustainable systems that aim practitioners and clients toward liberation. Her model lives at the intersection of biochemistry, physics, developmental psychology and mystical spirituality. Her clarity and compassionate understanding of the challenges we all face as humans brings an honesty to her care, her teaching and the systems she designs. She is the founder of the former Vermont Center for Integrative Therapy which opened in 2010 and was one of the first mental health centers to combine ancient systems of healing interwoven with current cutting edge systems of care. She is known for her dynamic speaking presence and her ability to weave disparate elements into new forms that change view, conversation, and care. Bree is an adjunct faculty member of Darthmouth, and has spoken extensively at institutions, hospitals, conferences and universities on topics in integrative medicine, eating disorders and addictions. She has trained and supervised over 150 practitioners from disciplines ranging from internal medicine to yoga therapy. She is also a value member of the Board of Directors at Emergence Benefactors in connection with the EPRC.   Thank you very much to Alexandre Bergeron for editing this episode!

In this episode of the EPRC Podcast, guest Bree Greenberg, LMFT, sits down with our hosts -- Dr. Shoshannah Bryn Jones Square, and Mariam J. Saleh, Esq. -- to discuss models of innovative care. This is Part I of a two-part episode. Bree has a passion for creating individual, organizational and global creative liberatory change. She has been envisioning systems of care that challenge current thinking for two decades. With a deep reverence for the mystery of healing, Bree synthesizes many systems to present a breadth of understanding about oppressive systems, addiction and healthcare that is rarely spoken for. Her knowledge base draws from her extensive experience in transpersonal and systems psychology, contemplative practices, yoga and eastern medicine. She teaches large organizations to alchemize change at the deepest levels while creating sustainable systems that aim practitioners and clients toward liberation. Her model lives at the intersection of biochemistry, physics, developmental psychology and mystical spirituality. Her clarity and compassionate understanding of the challenges we all face as humans brings an honesty to her care, her teaching and the systems she designs. She is the founder of the former Vermont Center for Integrative Therapy which opened in 2010 and was one of the first mental health centers to combine ancient systems of healing interwoven with current cutting edge systems of care. She is known for her dynamic speaking presence and her ability to weave disparate elements into new forms that change view, conversation, and care. Bree is an adjunct faculty member of Darthmouth, and has spoken extensively at institutions, hospitals, conferences and universities on topics in integrative medicine, eating disorders and addictions. She has trained and supervised over 150 practitioners from disciplines ranging from internal medicine to yoga therapy. She is also a value member of the Board of Directors at Emergence Benefactors in connection with the EPRC.   Thank you very much to Alexandre Bergeron for editing this episode!

In this episode of the EPRC Podcast, Sam Tullman (MPH, BCN), Head of Clinical Research at Quilt Technologies, tells host Dr. Shoshannah Bryn Jones Square about his research, including a Phase I clinical trial of n,n–DMT in Brazil for the treatment of depression. Sam is an EPRC member and a researcher and consultant in the study of Emergent practices, with primary focuses in EEG and behavior change. He received a degree in Neuroscience from the University of Pennsylvania and an MPH in Social and Behavioral Sciences from the University of Washington, and he was awarded a Fulbright Scholarship to study the neurophysiological and behavioral impacts of psychedelic substances indigenous to Brazil. His research in emergence also includes a pilot study looking at the impact of neurofeedback on interoceptive awareness and the study of the neurological mechanics of people recognizing things they know–like their sense of self. Sam has spent the last few years of his professional life consulting in the Brain-Computer Interface (BCI) space, architecting the EEG training strategy for FIELD Neuroscience Solutions, and aiding in developing “mental state” classifiers and training strategies for Atai Life Sciences' Psyber Health. He now works at Quilt Technologies as the Head of Clinical Research, helping build machine learning models that predict mental health using phone data. His overarching interest is allowing transformative practices and experiences to be more accessible to the general population, which brings together his work in Health Communications, Psychedelic Neuroscience, and BCI. He is also a dedicated student of Rinzai Zen but draws heavily in his practice from other Buddhist traditions and from modern Western psychology & Neuroscience.   Thank you very much to Alexandre Bergeron for editing this video!

Bryn Jones is the Founding Partner of HCBJ Spirits and the VP of Marketing for Huse Culinary family of restaurants. Listen to CCS episode ​165 where you'll hear Bryn tell us about ● How the St. Elmo Steak House brand started in 1902 downtown Indianapolis as Joe Stahr's Tavern ● How his team goes to market by designing the right marketing campaign with the right marketing budget to close the loop on tracking metrics ● How St. Elmo retail has 10 seasonings and sauces and 4 ready to pour spirits which can be found in 3000 grocery stores today As always, don't forget to check out our partners and sponsors North Indy Magazine, Java House, Migration Wealth Management, AP Engineering and Consulting, Synergize, and our recording venue the Columbia Club. CCS Podcast Partners: Columbia Club: https://columbia-club.org/ North Indy Magazine: https://lnkd.in/dBKgqFn7 Synergize: https://synergizeindy.com/ Java House: https://javahouse.com/ Migration Wealth Management: https://lnkd.in/d92Swas3 AP Engineering and Consulting: https://www.apecindy.com/ Connect with CCS hosts: Connect with Jason: https://lnkd.in/dS82puKp Connect with Drew: https://lnkd.in/d-VtF9Hb Connect with Matt Hadley: https://lnkd.in/dhAhM36A Connect with Matt Carroll: https://lnkd.in/dkv7VmDx

In this episode of the EPRC Podcast, host Dr. Shoshannah Bryn Jones Square speaks to EPRC member Dr. Emma Bragdon, a transpersonal psychologist and a pioneer in the field of spiritual emergence/emergency. Dr. Bragdon is interested in putting practical shoes on theories and research surrounding spiritual awakening/spiritual emergence and crises people may have in their awakenings.

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Dr. Shoshannah Bryn Jones Square interviews Dr. Martin Huecker, ER doctor, Research Director at the Department of Emergency Medicine, University of Louisville, EPRC member, co-editor in chief of the Journal of Wellness. They discuss his background, relationship to emergent phenomena, and why he believes this is a critical issue to study at this time, and many other topics. Enjoy!

How can a crazy amount of horseradish be the key to creating an unforgettable brand experience? According to St. Elmo Steak House, they're just giving people what they want. This week my guest is St. Elmo's VP of Marketing and self-proclaimed “Shrimp Cocktail Hype Man,” Bryn Jones. St. Elmo's Steak House is legendary in Indianapolis, attracting the NFL elite and celebrity drop ins. We dig into how he and his team are responsible for respecting the legacy of a century old iconic restaurant, while keeping it relevant for today's customers. Some highlights of what we cover: How St. Elmo's moved beyond the physical walls of the restaurant and into retail Why you'll never see a St. Elmo Steak House in Las Vegas Bryn's simple formula for engaging content How to be a brand that adds value, without being a value brand   About Bryn Jones: He's the VP of Marketing & Retail for Huse Culinary where he leads marketing for four restaurant brands as well as sales and marketing for St. Elmo Steak House retail food items and ready to pour cocktails. He is also a partner of HCBJ Spirits which owns and operates the bottling operation for St. Elmo Cocktails and other emerging spirit brands.   Learn more about St. Elmo's and purchase a signature cocktail here: https://www.stelmos.com/   If you're a brand looking for market differentiation but don't know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.See omnystudio.com/listener for privacy information.

On this episode, Bryn Jones, Co-Founder and CEO, and Tyler Calder, CMO, both at PartnerStack, discuss future-proofing your business with partner ecosystems. Businesses no longer need salespeople to sell their products. And that, to a large extent, is what this conversation is about. The following points are covered: Why partner ecosystems are important, and why businesses should put serious investment into them. The very tangible results when companies invest in this area properly. Know who you are building for in order to increase engagement. Why centralizing partnerships is advantageous. What to expect in terms of a timeframe for return. Starting with an inbound strategy is the best way to go to market. Outbound is successful only when you know exactly who to target. 20-25% of people that you recruit will be successful, however, don't expect to magically generate 30-40% incremental revenue. There's a deliberate investment required in partner programs, the same as if you were building a sales team. Resources mentioned: Nassim Taleb's, “Antifragile: Things That Gain from Disorder” Note: SaaS Connect 2023 will take place in San Francisco April 19th and 20th. If you would like to be a sponsor, please contact us at admin@cloudsoftwareassociation.com for information. Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at https://ContentAllies.com.

In this episode, Bryn Jones, Co-Founder & CEO at PartnerStack, shares lessons learned from building a collaborations platform and failing, then going on to build a successful partnership program based on real partnership insights. PartnerStack was created to connect businesses with software companies; It's the only partnerships platform built for B2B SaaS that supports affiliate, referral and reseller partnerships. What they learned from the failure of their first business venture equipped them for the success of their second, PartnerStack. The lessons learned resulted in them speaking with more than 500 software companies. In doing so, they gained an understanding of the challenges they faced, which included: Underperforming sales teams. Reps that come and go. Increasing marketing costs. Unpredictable algorithms. Barriers to going international. Finding and keeping the right partners. Audience attention. Not understanding ecosystems. They called the first 10,000 partners that signed up and learned the following: B2B is different and complex. Partners must come first. Standardization of partner portals is important. When starting a partnership program; keep it simple because you don't have the resources of a salesforce. It's hard to start a partnership program that works. Note! SaaS Connect 2023 will take place in San Francisco April 19th and 20th. If you would like to be a sponsor, please contact us at admin@cloudsoftwareassociation.com for information. Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at https://ContentAllies.com.

What is up PartnerUp?! Canada's finest has entered the ring! An OG of Partner Tech and now one of the fastest growing companies in the category, Bryn Jones, CEO of PartnerStack, joins PartnerUp for the first time! Jared, Isaac and Bryn hop in following the biggest event of B2B SaaS Partnerships history — Ecosystem Week 2022. This was a treat. And it will definitely not be the last time we have Bryn on. Absolute must listen. Over 1,500 partner professionals from across the world gathered to hear some of the top minds in partnerships answer some of the most looming questions — like, WTF is an Ecosystem anyway?Find out now.Get on-demand access to the recordings!Never miss an episode by subscribing to the podcast on Apple Podcasts, Spotify, or wherever you get your podcasts. If you're a visual person, sub to our YouTube, and see the full recording of the episode.Share the episode with your commentary on LinkedIn and hash #partnerup #partnerhacker. We love to hear your thoughts on each episode, and would love to comment and share back!Check out all past and future the PartnerUp episodes at https://www.partneruppodcast.com and subscribe NOW to our new newsletter at https://partnerhacker.com/

This week's album art is titled I Can See Everything From Here by Bryn Jones! Please go give them a follow! https://www.instagram.com/artwithbryn/ For some reason, there's a few minor audio issues with this episode, so I apologize. I'll have to re-record this sometime soon and update the file. Tracklist 00:15 | Fleetwood Mac - Dreams (lilypowder Remix) [Tracks Of The Week] 04:15 | VONDA7 - Lepiej Mi 08:50 | Rokazer - Syrma 14:09 | Godlands & Tisoki - TELL ME 16:09 | Armin van Buuren & Shapov - Let's Rave, Make Love 19:32 | SUAHN - Raise The Dead 23:43 | DJ Doo - The Beginning [Memories] 27:26 | Trivecta - The Gallows (feat. Fagin) 30:19 | Nik Andre - Loneliness 35:39 | Ophanim - Fraud Complex 41:08 | Leotrix - H3dup 44:13 | Blasterjaxx & LNY TNZ - Brutal (feat. Jones Suave & Jex) 46:42 | Crankdat - Welcome To The Jungle (KAKU x 808kong Remix) [feat. Sara Skinner] 48:24 | Leaving Laurel - Winter In The Woods (Jody Wisternoff & James Grant Remix) [Tracks Of The Week] 51:17 | Volant - NVISION 54:42 | Throttle - Bloom VIP 57:13 | Noisia & Halogenix - Wordless 1:01:40 | Delta Heavy - Ascend 1:04:36 | Fox Stevenson & Feint - Everything's Wrong 1:08:59 | Shayper & B-Plexx - Inhale 1:12:55 | SOLAH - Elevate 1:16:35 | Boxplot - Human Again [Tracks Of The Week] 1:25:51 | Above & Beyond - Time Heals [Chill Pills]

Shoshannah Bryn Jones Square received her PhD in English literature from the University of Oxford in 2017 and has since worked as a Postdoctoral Fellow and as an English and Interdisciplinary Instructor. She is an activist, a writer, and the co-host of the interdisciplinary podcast, "The Brains and Banter" and is the lead organizer of the global forum "Redesigning Our World," which will bring people from across the globe together to consider how we might create a more sustainable, compassionate, and just world. Bryn's forthcoming publications include: Sex and Medicine: Intersex and the Medical Humanities, co-edited with Dr. Katelyn Dykstra and to be published by Bloomsbury in 2021, and a chapter for The Routledge Handbook of Health and Media, "Climate Health is Human Health: Working Through Eco-Anxiety Through the Written Word in Print and Digital Media," also to be published in 2021. Dr. Daniel M. Ingram, MD MSPH, is a retired emergency medicine physician, author of Mastering the Core Teachings of the Buddha, Board Chair and acting CEO of the charity Emergence Benefactors, helps organize the Emergent Phenomenology Research Consortium, co-founder of the Dharma Overground, co-author of The Fire Kasina, meditation teacher and musician.Ebenefactors.orgResources:www.claudiumurgan.comwww.patreon.com/claudiumurganclaudiu@claudiumurgan.comSubscribe for more videos! youtube.com/channel/UC6RlLkzUK_LdyRSV7DE6obQ

Bryn Jones, head of fixed income at Rathbones discussed how he has managed his £2.5bn Ethical Bond fund under strenuous market conditions. The strategy, which the Citywire AA-rated manager runs alongside Noelle Cazalis, was launched almost 20 years ago, before the creation of the UN's Sustainable Development Goals (SDGs).

Bryn Jones helps people lead with intention, wisdom, and heart so they can build momentum for change in their lives, organizations, and communities.  In doing so, she draws on backgrounds in social justice and conservation work, with an education in law and policy, professional training, and certification in coaching and facilitation. Bryn has experienced a long career as a leader in the nonprofit sector inspired by a desire to help build compassionate, healthy and resilient communities. Join our conversation to learn about community leader accelerators and how to sustain communities in the future. You can contact Bryn at https://elanconsulting.org. 

In this week's episode, Mark Brigman chats with Bryn Jones, Co-Founder & CEO @ PartnerStack, a platform that enables companies like Intuit, Monday.com, and Webflow to accelerate growth through partnerships. PartnerStack is a Y Combinator-backed company that has raised $40 million in financing. Listen to hear Bryn share his insights and recommendations on structuring partnering teams, among other powerful topics that ultimately accelerate partnership success. Be sure to visit PARTNERNOMICS.com to find more podcast episodes and to learn how to become an SPLP® certified partnering professional. (https://partnernomics.com/splp-lp/)

(Filmmaking in the North of England) As Indie filmmakers in the North we discuss the pros and cons of the Region, how we feel there is few opportunities by comparison to other regions and explain for those that don't know that we are not “next to London” There is still big shows being filmed here, new Studios – including ours! – opening up, so is it all looking up for the North? But we also talk about some of the best movies filmed in the Region – and the worst. And to help with that we have I, Daniel Blake actor Bryn Jones joining to opine his feelings about the acting and filmmaking scenes up here. Let's get juicy, we're talkin' OUR TOWN on Movie Madness! Tune in, subscribe, like, share and all that jazz but most of all: Enjoy! To remind you: We'd love to hear your thoughts! www.deadreelfilms.com/moviemadness please feel free to like, subscribe, comment and get involved at our website. All your support helps us keep making these! Check us out at these major providers of Podcasts: Main site: http://www.deadreelfilms.com/moviemadness https://open.spotify.com/show/5dEKX5AizYsJPIKj1QaQqF https://anchor.fm/movie-madness https://www.breaker.audio/movie-madness-3 https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy8yNThiZjRmMC9wb2RjYXN0L3Jzcw== https://podcasts.apple.com/us/podcast/movie-madness/id1517685808?uo=4 https://overcast.fm/itunes1517685808/movie-madness https://pca.st/g0pse3yu https://radiopublic.com/movie-madness-WYdjwl RSS: https://anchor.fm/s/258bf4f0/podcast/rss --- Send in a voice message: https://anchor.fm/movie-madness/message

The word “Channel” is lost on many. The word “Partner” is broad and encompasses so many types. And you cannot call your “Partners” affiliates. Further, “You do not discuss partnerships in the same way to your team as you would your board.” This is the premise for our discussion with Bryn Jones, CEO of PartnerStack and Nikita Zhitkevich, their Director of Channel Partnerships. In this episode, we discuss: What are agencies thinking about related to partnerships today. Any litmus tests for if/when you should launch your program. Nomenclature of partnerships and what you should be using. Why conversations about partnerships with the board are completely different than conversations with your team. Bryn's opinion on bifurcating the role of a partner manager to marketing and sales. A thought exercise and rollout strategy to consider. Timeline and budgeting for an agency-focused program. Enjoy this! Special thank you to our sponsors: PartnerStack- Partner tracking and payouts. Sendoso- The leading sending platform. Reveal (formerly Sharework) - A free account mapping solution.

Join host Adam Michalski as he interviews Bryn Jones, CEO at PartnerStack. Bryn and Adam discuss why most SaaS companies fail to get to their desired state of distribution and why partnerships are the key differentiator for the companies who really succeed. We also discuss the exciting news on PartnerStacks recent Series B!Topics Covered:Why Bryn and his co-founders started PartnerStackHow to maximize your distribution by focusing on your partner programHow to avoid the major pitfalls the most SaaS companies make when focusing on distributionWhat's coming next for PartnerStack and the exciting Series B announcementWhere Bryn sees the future of SaaS partnerships heading and how PartnerStack fits inPartner with PartnerStack:PartnerStackPartner with PartnerStackSponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io. 

Bryn Jones is the CEO and Co-Founder of PartnerStack (PartnerStack.com), the highest-rated and easiest-to-use partner platform that empowers your partners to sell more of your product. Since 2015, PartnerStack has helped companies integrate and grow hundreds of programs, onboarded 450,000+ partners, and launched their own partner program for affiliates, agencies and resellers. Connect with Bryn and PartnerStack: https://www.linkedin.com/in/bryn-jones/ https://www.partnerstack.com/ Connect with Poya Osgouei: https://www.linkedin.com/in/poyaosgouei/ Connect with Robby Allen: https://www.linkedin.com/in/robbyallen/ --- Support this podcast: https://anchor.fm/uncharted1/support

Welcome to the Anthropocene: the epoch of the Earth's geological history defined by the impact of humanity. The UK government is is talking up its eco credentials now, but this week's guest from fund management, Bryn Jones, recounts meetings in Westminster where the very idea of a green bond was roundly dismissed. The Rathbone Ethical Bond Fund manager meets futurist Mark Stevenson and New Model Adviser editor Will Robins to discuss how fixed-income investors can be an effective force for change.

In anticipation of this weekends Centurion Track 100 mile event we are honoured to have the World Champion Aleksandr Sorokin on the Camino Podcast. Aleksandr has been quarantining in the UK at the home of our friend Bryn Jones. These two legends met as Basel 24 hour champs a couple of years ago and all kinds of craziness happened. We discuss this as well as the preparation for this weekends big race. Aleksandr has won many great ultramarathon races but to us he is in the Hall of Fame for being a winner of our beloved Spartathlon. We were lucky enough to be in that race with Aleksandr (he only pipped us by a mere 13 hours!!) We talk about that year as well as the might Yiannis Kouros - we imagine that Aleksandr is one of the few modern day ultra runners that Yiannis would respect. Huge gratitude to Bryn for helping get this wonderful and mad episode together. Massive kudos to Maksim (Aleksandr's brother) for being on the podcast as no.1 translator) Enjoy x LINKS: https://www.centuriontrack100.com/races/centurion-track-100-2021/entrants https://statistik.d-u-v.org/getresultperson.php?runner=439692

Marketing has changed a lot in the past few years.  To earn media exposure, you need to think outside the box. In this episode, Bryn Jones shares three very unique and entertaining stories that break down how he does it as the VP of Marketing & Retail at Huse Culinary. (Trust me - you want to hear these stories!) Bryn also shares how he uses social media as part of his PR strategy and offers advice to other business owners on modernizing their marketing and PR approach instead of just doing things the way they’ve always been done.  Winston the Fox story Mystery couple in the photo at St. Elmo story Joey Chestnut - a major league eater Huse Culinary  Connect with Bryn Jones on LinkedIn

Bryn Jones, lead manager of the Rathbone Ethical Bond fund, which appears in interactive investor’s ACE 40 and Super 60 lists, discusses the fund’s income focus, top holdings, philosophical shift from “pure ethical” to “ethical sustainable”, smart cities and more. Podcast recorded on Friday 6 November. This material is intended for educational purposes only and is not investment research or a personal recommendation to buy or sell any financial instrument or product, or to adopt any investment strategy. The value of your investments can rise as well as fall, and you could get back less than you invested. The investments referred to may not be suitable for all investors, and if in doubt, an investor should seek advice from a qualified investment adviser. Past Performance is not a guide to future performance. Interactive Investor Services Limited is authorised and regulated by the Financial Conduct Authority.

Bryn Jones was a well-known swimmer for the Canadian National Swim Team until he was diagnosed with pneumonia in 2011. After a period of looking for direction, he took up entrepreneurship and hasn't looked back since.    In this episode of Cloud9, we speak to Bryn about the challenges faced by organizations looking to create successful partner programs and how a lack of support from executive teams is detrimental to the entire process.    Great episode as we tackle the ins and outs of partner programs and what you need to be successful. 

Bryn joined Thames Valley Police in 1986 transferred to Northumbria Police end of 1988 and retired November 2014. During my time in the police I was involved in the International Police Association and elected to National Vice President in 2007. I met lots of other cops from around the world as a result.   He created House Of Ruhr after a German police colleague told him he dreamed of seeing a drink made at his family distillery in the Ruhr Valley behind served in a bar in Newcastle. That dream is now fulfilled when he launched their own range of gins recently.   Ian & Bryn discuss; The story of House of Ruhr Problems with importing alcohol Beginning sales & marketing Being a retired cop The heritage of the gin Thoughts on launching new drink products Importance of networking and having connections   Ian live streamed (Facebook, YouTube & Twitter) for two hours on the 24th July 2020 and interviewed 3 of speakers back to back! We have edited those videos and created bonus podcast episodes. The original videos can be watched again on the respective social media platforms. Industry Angel Twitter Industry Angel Website Podcast Sponsors;- Far North Sales & Marketing Carpeway MrFarrar.com

Another week, another cracking episode of SBL Shootaround that we bring to you with two very special guests, talk about the upcoming West Coast Classic, our NCAA Tournament for Ultimate SBL Champions heats up further and one of our co-hosts has also been in the wars. The latest episode of SBL Shootaround begins with the news that co-host Ben Ettridge has likely seen his basketball playing days come to an end having snapped his patella tendon, and since having undergone surgery leaving him grounded for some time. Fellow co-host Chris Pike then puts Ben under the pump to choose his favourite teammate, coach to play under, player to coach and assistant coach before we turn our attention to our special guests for this episode. First up is Lakeside Lightning legend Jarrad Prue. With three SBL championships and 384 games under his belt, and being the league's all-time leading rebounder by a mile, he has already built a tremendous legacy and it was our pleasure to have him join us to reflect back on his career. Jarrad opens up about what basketball means to him and what his plans for the future are while reflecting back on his career and discussing the tremendous work he's put in to ensure he has always been in outstanding physical condition. We also reflect on the favourite teams he's been part of, his coaches and the teammates who have earned his everlasting respect. We also discuss life beyond basketball with the husband and father of two, and partner in the BDO accounting firm. And that's just the beginning in a fascinating interview that we hope you all enjoy. We then have a chat with inaugural Perth Wildcats NBL player and Wanneroo Wolves SBL player Bryn Jones who has both had a remarkable basketball and law enforcement journey for us to dissect. We chat about Bryn's memories of his playing days from being an MVP and championship winner from the Districts Competition to playing in the first three NBL seasons for the Perth Wildcats, being part of the early days of the SBL and also representing Australia. We also discuss Bryn's memories with the Swan City Mustangs as they advance in our NCAA Tournament and talk about family for Bryn which includes now being brother-in-law of Mark Utley.  Episode 8 of SBL Shootaround then continues as we move into looking at the Sweet 16 results of our NCAA Tournament before Ben Ettridge and Mark Utley predict their winners in the Elite 8 match ups. We hope you all enjoy another jam packed show!

In this very special episode, Matt talks to Bryn Jones, the Vice President of marketing and retail at Huse Culinary. Huse Culinary is an upscale restaurant and retail food group based in Indianapolis. They currently own and operate 5 restaurants and 4 restaurant brands, including infamous and historical St. Elmo Steak House, 1933 Lounge, Harry & Izzy's, and Burger Study. Tune in to hear the story of St. Elmo bourbon.  If you want to try any of the spirits Matt tasted on the show you can ORDER ONLINE or from the BIG RED LIQUORS APP for Curbside Pickup Service. It's as easy as 1,2,3! Start Your Order -  bigredliquors.com Simply select your store, browse and search for St Elmo products and start a CURBSIDE order. Your store will notify you when it is ready for pickup. Best of all, our NO TOUCH curbside will leave you with peace of mind and the great products you want ASAP.

From animal testing to weapons, tobacco to doorstep lending, there are many ‘unethical’ practices that Bryn Jones excludes from the Rathbone Ethical Bond fund. He talks to us about the companies the excludes and the positive traits he looks for, as well as the growing opportunities in renewable energy. He also explains his thinking about human geography and the move from the Holocene to the Anthropocene era...

On average, 30% of revenue for SaaS companies comes from partner programs. And huge publicly traded companies such as HubSpot and Shopify rely on their partner channels for nearly 40% of their revenue! Early on with your program, you might feel like a partner channel is growing painfully slow, but in reality, the long-term value of this channel is huge.In this episode, Bryn Jones, founder of PartnerStack, breaks down the ins and outs of how to build a great partner program for your company. Dave talks with Bryn about what investors think of partner programs, how to pitch investors on the idea, what percentage of sales should you give out in order to attract the right partners, and how to build your partner program in a responsible way. In this episode you’ll learn:0:00 Introduction3:18 Bryn talks about his experience at YCombinator8:40 Bryn breaks down the 3 main factors of a partner channel12:22 What does a really great partner program look like?15:02 What percentage do you see most SaaS companies giving up to their partners in order to make a sale?19:27 What do investors think about the revenue stream that is partner revenue?28:35 What has that growth journey been like at PartnerStack?35:25 What have been the mistakes that you've made along the way?44:36 The Salty SixThis is an actionable episode — we hope you enjoy! Get ready to #ScaleOrDie...We're excited to have you along for Season 1 of #ScaleOrDie. Before you leave, be sure to leave a ⭐⭐⭐⭐⭐ review, post a comment, or share with your friends! Tune into more episodes at useproof.com/scaleordie and read more stories at blog.useproof.com. Follow Dave & Proof on Twitter — @DaveRogemoser and @UseProof. We publish episodes every week so be sure to check back often for more interviews with the internet’s best minds in growth!

NEXT Canada CMO Jenn Patterson is in conversation with two accomplished entrepreneurs, Janet Bannister and Bryn Jones. After transforming eBay and then founding Kijiji, Janet decided to pivot to helping other entrepreneurs realize their potential as Partner at Real Ventures. Bryn joined the Real portfolio in 2016 and, with invaluable support from Janet, has since gone from seed stage to series A. Listen on to learn how the two have worked together to see Bryn through the highs and lows of launching and scaling a business. 

On the show this week we are joined by Craig Huse, the President and Co-Owner of the world famous St. Elmo Steakhouse and Bryn Jones, their VP of Marketing. Tune in to hear the guys taste and talk about the release of their brand new bourbon based on the signature Elmo Cola. Plus you'll hear a few never before heard secrets about this landmark downtown restaurant.   https://www.stelmos.com/ https://bigredliquors.com/

Today we are going to discuss the new world of partnership strategy - specifically in the vertical of Partner Relations Management and PRM software like that of today's guest - Founder of Partnerstack.com (formerly Growsumo.com), Mr. Bryn Jones. If you are looking to start/scale or simply determine if a partner program is right for you, check out: PartnerPrograms.io Bryn and the team at Partnerstack help companies open scalable and cost-effective acquisition channels through partnerships. Companies like Intuit, Asana, Evernote, and Freshworks use PartnerStack to manage their channel relationships which average between 20-40% of their overall revenue. My former guest and founder of Reply.io, Lee Gladish, is a user of Partnerstack.com and told me yesterday his channel-partner-referral revenue will reach around $500K this year alone. And of course, with this level of revenue, there is the stack to consider - how will this new channel become an integral part of existing operations, and who do you need to run it? Needless to say, I had to get the answers from the horses mouth and that meant getting Bryn on to help me illustrate what a partner program strategy is, how it's woven into your standard operating procedures, and what it means for those who execute effectively. To subscribe for show notes, exclusive access to guests and more, join us at https://marketingautomation.fm/ --- Support this podcast: https://anchor.fm/marketing-automation/support

How do companies with successful channel marketing programs increase customer lifetime value by 150% while decreasing the cost of customer acquisition by up to 75%? This week onThe Inbound Success Podcast I'm joined by Bryn Jones, the CEO of PartnerStack - a SaaS platform that enables companies to build and manage partner channel marketing programs.  PartnerStack's clients range from startups to publicly traded companies like Intuit and Shopify. What they all have in common is channel marketing, and the insights that Bryn has gained by working with them have made him an authority on what it takes to build a successful partner channel. In this week's episode, he talks about the types of companies that are a good fit for channel marketing (TL;DR - it's just about everybody), when to start a channel, what it takes to build a successful channel, how much it costs, and what kinds of results you should expect. This week's episode of The Inbound Success Podcast is brought to you by our sponsor, IMPACT Live,  the most immersive and high energy learning experience for marketers and business leaders. IMPACT Live takes place August 6-7, 2019 in Hartford Connecticut and is headlined by Marcus Sheridan along with keynote speakers including world-renowned Facebook marketing expert Mari Smith and Drift CEO and Co-Founder David Cancel. Inbound Success Podcast listeners can save 10% off the price of tickets with the code "SUCCESS".  Click here to learn more or purchase tickets for IMPACT Live Some highlights from my conversation with Bryn include: PartnerStack helps companies grow through partnerships by providing the technology layer that enables them to build a partner channel marketing program. Approximately 30% of the software sold every year is sold through channel programs. Partner channels are the best way to get in front of the late adopters and laggards in the market, which is the majority of the market. Bryn believes that partner channels can work for any type of business. The best way to start a partner channel is to identify four different potential types of partners, and the work with ten companies in each category (so 40 total). From that initial 40, you will be able to identify which category is the best fit for your business. Companies with partner channels, on average, have customer lifetime values that are 1.5 times higher than those without channel programs. When it comes to partner incentives, start with basic recognition (ex. thank you notes). When you're ready to scale up, cash rewards tend to work better than coupons or gift cards. HubSpot, Shopify and Intuit are all companies with best-in-class partner programs. Bryn says that companies that have partner programs aren't selling an opportunity to earn a commission. They're selling an opportunity to do business. The most successful partner channels aren't selling incentives, they are selling value that the company (that offers the partner program) can go through and then provide to the partner. When creating a new partner channel program, start by building out a portal and automating communication with partners. Make sure to create case studies about your partners' successes. Companies with $3 to $5 million in annual revenues are generally a good fit for starting a partner channel.  If you're serious about doing this, and doing it well, be prepared to hire a dedicated full-time person to work on your partner channel and give them at least six months to become successful. The typical partner channel program can increase customer lifetime value by 150% and decrease the cost of customer acquisition by up to 75%. Resources from this episode: Save 10% off the price of tickets to IMPACT Live with promo code "SUCCESS" Visit the PartnerStack website Email Bryn at bryn@partnerstack.com  Bryn Jones on Twitter Connect with Bryn on LinkedIn Listen to the podcast to learn more about what types of companies are a good fit for channel marketing, when to start one, and what the specific characteristics are of the most successful partner channel marketing programs. Transcript Kathleen Booth (Host):Welcome back to the Inbound Success Podcast. I'm your host Kathleen Booth, and today my guess is Bryn Jones who's the co-founder and CEO of PartnerStack. Welcome Bryn. Bryn Jones (Guest): Hey how are you? Kathleen, how are you? Bryn and Kathleen recording this episode Kathleen: I'm great, thanks. How are you doing? Bryn: Good, good. I'm in California today, so doing some last minute travel right before the year ends, getting in front of customers. Kathleen: Nice. The last minute hustle. Hopefully you get to wrap that up soon and have a little down time for the holidays. Bryn: Yeah, yeah. No, it's ... I mean, that's the great thing about enterprise software is it's pedal to the metal, but the holidays does leave a little bit of time for people to rest and recuperate, so looking forward to getting back into the office next week and putting a solid plan together for next year. Kathleen: Yeah, it sure beats being in retail this time of year. Bryn: Absolutely. About PartnerStack Kathleen: So before we jump into our conversation for today, tell our audience a little bit about yourself, and about PartnerStack, and what it does. Bryn: Yeah, perfect. Yeah so PartnerStack, we're a three year old company. Three years ago we got into a business incubator called Y Combinator. We went in as an idea, and we came out as a semi-functioning product. But what it is that we do is we let companies grow through partnerships. What that means is we're the technology layer that lets companies go and build partner or channel programs. So an example of this would be Intuit. They drive about 20% of their revenue through accountants, bookkeepers, and financial institutions. Except this whole process is incredibly challenging to 1) manage, and 2) actually ensure that it's in fact successful. We're the layer of technology that lets marketers get back to being marketers, and get away from being administrators. Kathleen: I definitely feel like it shows that you went through Y Combinator, because you have your value prop and pitch completely nailed down, which I know that gets drilled into you when you go through these incubators and accelerators, that being one of the, obviously the most famous ones. So what led you to wanting to create the solution? Was it something from your background or experience? Did you see that pain point? Bryn: Super interesting. So my other founders and I, we actually built another company while I was in graduate school. The company was like Slack, except it was pretty much worse in every other way in that the product wasn't as good, we certainly didn't have the revenue growth, and we definitely weren't able to go fundraise. But what we realized is we could instead innovate on business model. I don't think enough technology companies go through and do this, and so we started working with a network of agencies. These networks of agencies, they would send us business, and we'd simply send them a commission. This was incredibly interesting, because people started reaching out to us saying, "Hey, how are you managing your channel program? How are you managing your partner program?" Quite frankly, we just said, "What's that?" It took us down this big path where we realized, there's a ton of software sold each year, and 30% of the is coming through channel partners. This is kind of like the last fossil inside of a technology company, that technology hasn't had to go through it and understand distribution. But really it's the best way to get in front of the late adopters and laggards in the market, which is the majority of the market. Kathleen: Yeah, that's really interesting. I have been a participant in channel programs. I've been a value-added reseller, a partner, whatever you want to call it, for quite a few years, with several different technology companies. But I have never been in a company that had a partner or reseller program. So if somebody is listening and they're the in-house marketer, what would you say are the questions they should be asking themselves to understand better whether a channel program is right for their business? How To Know If A Channel Marketing Program Is Right For Your Business Bryn: Gotcha. We firmly believe that channel works for everyone's business. The reason why we believe that, is because we can see that is in fact true. Specifically in software, it works really well. What it really it comes down to is: Who are your channel partners? Is it more of an affiliate? Is it a larger partnership with a bank? Is it a partnership through accountants and bookkeepers? Everyone has a specific channel partner that will work for them, and you might not get it right the first time. So really it's a process about running experiments where you're first off, trying to determine the channel partner profile. You do this by finding 10 channel partners and making them successful, and then replicating it over, and over, and over. Now the best way that we recommend for companies to go on and do this, is to write down four different channel partners they believe will work, and go and try to backfill it. So it ends up resulting in you actually getting 40 channel partners onboard. The reality is, is one of those groups will work really well. One of those groups will work sort of well. The other two groups will in fact fail, so that's the starting point of a channel program. It does work for everyone. It depends on what your goals are. This isn't a marketing channel that you turn on overnight and it immediately starts pumping out lots of revenue. But the reason why people need to go through and invest in it early, is because the lifetime value, sorry, the cost to acquire customers through channel is actually less expense than through any other means. Then the lifetime value of those customers is significantly more. We're seeing in our customers it's up to 1.5 times more, and so it's an investment worth making early days, because it's the only thing that's going to let you go through it in scale. Kathleen: Now you said when you were talking about that this, that channel can work for everyone. Do you mean everyone in software, or everyone period? Bryn: Well, it's interesting. I think everyone period. Technology companies are the ones where we've gone through it and focused, but most other sectors are using channel in some way, shape, or form today. The best example would be the way Toyota sells their cars through a network of dealerships. They don't think of that as channel, but certainly it is channel. Those dealerships are owned by independent business people, and that relationship is always challenging. So nontraditional sectors have done a very good job at understanding channel. It just hasn't been formally called that, and so what we're seeing in the space is actually some of the most innovative stuff, is really coming out of agencies, in the way that they go through and manage their referrals, because it drives so much of their business. Kathleen: Yeah, it's funny when you say that these other industries are doing it without calling it channel, because what first came to my mind was specialist physicians. For example, I've worked for years with a client that does laser eye surgery. They get all of their business through referrals. I had a call the other day with a company that just does medical imaging, so MRIs, all of their business. Nobody goes in the phone book to pick out where they're going to get their MRI. It all comes through a referring physician. So in the medical field, it's incredibly common. I think we as consumers experience channels all the time. I think a lot of people just don't know that there's a name for that. Bryn: Yeah, it's the infrastructure underneath of the way that those referrals go through and work, and so our thesis is that this is actually much more scientific than it has been. There is a way to go through and do it. You can optimize that process, and when you optimize that process, you just get a better ROI. How To Start A Channel Marketing Program Kathleen: Yeah, so if somebody is listening and they think a channel could work for them, you mentioned that the first step is to figure out four, let's call it buckets, of types of channel partners, and to backfill those buckets, 10 partners in each bucket, so you've got 40 partners. Then it sounded like what you were saying is to do almost an A/B test, only I guess in this case it would be an A/B/C/D test, and figure out which of those is working the best. Is that accurate? Bryn: That's 100% accurate. You create the buckets, and you're trying to build a persona behind it. Where is this person located? What is their age demographic? What is their occupation? Maybe most importantly, what is the reason they are sending me business? You go through and you run those A/B tests, and you try to figure out who's going to most effectively send you the business. When you do, you have to figure out what's the incentive you will then go through and provide them. Is it a discount? Is it a coupon? Is it a reward? Is it cash? We've seen companies go through it and work through this. It could just be as simple as co-marketing material, writing a blog post, or featuring people. People like to be recognized for the work that they do. I mean, it could quite frankly be as simple as sending a thank you letter. But no one has enough process, we believe, behind the way that you go through it and recognize, and incentivize people to help you grow your business. Structuring The Right Incentives For Channel Partners Kathleen: Have you seen any evidence of what types of incentives tend to produce the best outcomes in channel programs? Bryn: It depends on what the goal of the channel program is. We find, as funny as it sounds, very basic things work, so just general recognition; thank you letters, acknowledging that you did in fact receive benefit, and that you appreciate that. Most people drop the ball there, and so that's a very basic step that can be done. "Hey, you know what, thank you for sending me Sally over. Got her all setup and it was really great. You really helped me out here." That's the most basic version of that. Then it can go all the way up to cash rewards. Though some people sometimes think, "Oh cash, that doesn't feel very good, maybe that's not what I want to go through it and do," the reality is, it works more often than gift cards. From the data that we've seen on our platform, cash works more in building a program that can infinitely scale, than just coupons, because what ends up happening, or gift cards, what ends up happening is you just bring in people to your program that just want to get gift cards. There's a very small segment of the population that only wants that, and so it's a very misleading idea. I mean, we always tell people, "If you were to go through and partner with Amazon, you couldn't pay them in Amazon gift cards, so why do you think that you can build a longterm scalable program where it's like this?" Kathleen: Yeah, I would tend to agree with that, having been on the partner side. I would think that gift cards could potentially work if your ideal partner is an individual, truly an individual person, because then their incentive is, "Sure this is money I can spend on myself." But if your partner is any kind of a company, gift cards have to be used by somebody. I think what's attractive about it ... I used to own my own marketing agency, and we were partners with a lot of different organizations, probably the most prominent of which was HubSpot, which has a very good partner program, 20% in perpetuity of any monthly recurring revenue that you sell. What was attractive about it for me was that I was in a business where there wasn't a lot of - what's the word I'm looking for? - residual income, if you will. You're selling your hours, your time, it's not super scalable. But a partner commission changes the game a little bit, if you can accumulate enough to make it meaningful, so I would agree with that. Bryn: Yeah. No, and that's what we're seeing. I mean ultimately if you go through and invest in the channel, what you want to do is you want to enable people to be able to earn a living, build a career, build a business off of the channel program that you go through and build. If you accomplish that, then you will have an incredibly successful channel program. That is an optimal end state that I think that everybody can go through it and work to, as long as people understand that it's doing the basics really well. But you have to be working towards, "How is this a longterm sustainable channel that runs and operates completely on its own?" There's many different touchpoints that get you there to that. Bryn: It's interesting that you mentioned HubSpot. I mean, we always point to them as the leader in understanding channel at a very early day. Peter Caputa, and the work that he did to really create a community around it, it's not just about money. It's teaching people how to build services around software, and that had never been done before. Yeah, it was incredibly impressive the way that that's happened. Kathleen: Yeah, Pete Caputa, he's an amazing guy. He's also who introduced us, so shout-out to Pete. I have to underscore what you just said, because it's kind of blown me away. I mean, becoming a part of that partner program was a major game changer for my business and therefore as a result, for my life. I've said that to him. In fact, I said that to him on his birthday this year. But the thing that amazed me about it was how almost religious people got as part of that partner program. I mean, I always saw a ton of value in it, but there were partners ... It was incredibly common to hear people say, "I bleed orange, or I drink the orange Kool-Aid," because HubSpot's logo is orange, which are pretty extreme statements if you really think about the meaning behind them. People who would paint their office walls orange, buy orange clothes, I mean it really was this incredibly evangelical approach to being a part of a partner program. You don't see that very often, so I think that that's to me the clearest manifestation of the value that Pete delivered to the partners that joined in the HubSpot partner program. Bryn: Yeah, and you know what, there are other programs that are like this that work well, specifically in SaaS I can point to Shopify. Shopify has built thousands of agencies in this point in time that help people go through and service Shopify stores. Excuse me. It all comes down to the fact that they know they aren't selling an opportunity to earn a commission. They're selling an opportunity to do business. "They aren't selling an opportunity to earn a commission. They're selling an opportunity to do business." ~Bryn Jones   Click to Tweet this Though it sounds very different, you're selling a partnership. What are you bringing to the table when you're setting that partnership up? It starts very low in the funnel, all the way from the thank you letter, to the coupon, to the recognition and the co-marketing stuff, and then all the way up to cash. So there is a step by step process in which you go through and built this. But it's just having a key, like, treat your partners the same way you would treat your employees. Bryn: If you come at it with that type of approach, and though it sounds very soft, you can unpack it, and they are very, very, very specific things that you can go through, to do to make that work. What Makes For a Successful Channel Program? Kathleen: Yeah. Now in my experience, as I mentioned, I've been a member of quite a few partner programs. What's really interesting to me anecdotally, is that, I think in every case the platform that I was a partner for, and I'm thinking of SAS software partnerships right now, in every case the platform was a great platform that delivered plenty of value. But the degree of value that I would say I derived and the platform did out of the partnership really varies. So there would be some companies like HubSpot, where my company, myself, the company I'm with now, we're very invested in that relationship. Then there's others where it's just like a failure to launch. It never really gets off the ground. At least in my experience, very little of that has to do with the actual incentives. You might have comparable incentives across five partnership programs, and have five very, very different results. So can you talk a little bit about ... For a company that wants to start a channel program, once they put that incentive in place, what are the other building blocks that are necessary to set partners up for success, and to have a longterm, really thriving partner relationship? Bryn: Yeah, so I mean the first and most important thing is that you aren't selling incentives, you are selling value that you can go through and then provide to the partner. That's not some abstract thing. You actually need to teach and train the partner how to go through and sell your product, or make the recommendation for you. You need to invest heavily, heavily in training and education materials that partners can through and access, so that they can understand how to sell your product. "You aren't selling incentives, you are selling value that you can go through and then provide to the partner." ~ Bryn Jones   Click to Tweet this Bryn: It's not like selling to a customer. It's again, selling a relationship. It's the same way as you would onboard an employee, so that's the first step that needs to occur. You need to understand that there needs to be an investment into understanding the value. For you as a company, you need to understand what the partner wants out of the relationship, because again, it's not just money, and so you need to spend some time to go through and do that investigation. They may not tell you. In fact, they probably won't, because they even know. But often what we find it is, is you as a company understand the value of your product, but I need to be trained the same way as an employee would be. That takes a lot of hand holding, beyond ... Specific things, you could put a learning management system in place, invest in technology. If you're going to invest in technology to employees that you bring on, whether that be through Slack, your CRM, many of the marketing automation tools that are in fact out there, you need to invest in technology to go through and then support your partner ecosystem. That technology starts with a learning management system. You should probably go through and create a basic portal. I'm not going to go through and hawk our platform, but then there are other things you need to go through and consider. You need to be building email campaigns to ensure that partners, once they come on board, they are in fact getting engaged. You need to think of it like a pipeline. Top of funnel is opening up and bringing new partners in, and then mid funnel is really how do you ensure that partners are moving through that pipeline. You need to determine when you should go through and reach out to them. If you can go through and do it, you're not going to make everyone successful all the time, but there's at least a lifeline. You're building a lifeline for them to reach out to you when they need help. That's why channel is a longterm investment. But those are some of the specific things we can think through. Then there's even more granular stuff. Build case studies, not where you talk about your product, but where you talk about your partner, and their company, and their clients, and the way that they're going through and selling, and the struggles that they're going through and facing. If you can build those case studies, and you can work alongside the partners to actually promote them inside of your blog, that's how you quickly build a community. Kathleen: Absolutely. That's been my experience, is that a lot of, especially if you're working with agencies for example, well, and I would think that this is true of most partner relationships, that that agency, that company, that is your partner is running their own business, they have a lot going on, their number one focus is not the partnership generally. So the easier you can make it for them to be successful, it's almost like, "Can you spoon feed success to them?" This is what HubSpot did really well. It had phenomenal partner onboarding. The partner success managers are great. They gave us a ton of content that we could white label and use in own marketing. I mean, that's making it easy. We needed to get leads as an agency, and HubSpot would just give us all this content, whether it was eBooks, or infographics, or what have you, that we could put our logo on and send out, and even change, customize copy. Making it that easy made it easy for us to invest in the partnership, so I would definitely agree with what you said there. Bryn: Yeah, just treat your partners like they're employees. For the people that are the marketers really driving these initiatives inside of organizations, I recognize one of the hardest challenges that everyone has is actually getting buy-in from executives. The best way to go through and communicate this to executives when this comes up, is to walk them through that. If these people are going to provide us a lower cost to acquire customers, a higher lifetime value, why aren't we willing to treat them the same way as we would any salesperson, or any other marketer that were to come on here? If you really push that and understand how aggressively you can go through and push it, it's very surprising how quickly finance comes in and says, "That makes sense." It's also important to understand that this isn't something that gets turned on and works overnight, but is the only way that you will truly continue to scale up longterm in the business. Then the other thing where we see people fail often is when they think there's one partnership that will work. "Oh, this one partnership is going to change the direction of our company." That's where you see a lot of scar tissue, you know? People have learned their lessons. Lots of scars have come from thinking through this one partnership with this one big company, that's going to change everything. Where reality is, those partnerships, to be frank, I have never seen them lead to anything, and so don't do that. That's certainly not the place that you want to go through and start with, because it costs so many resources, it takes so much time, and the likelihood of the payoff actually happening is actually very low. Kathleen: It's also incredibly risky. When I hear that, I think about a portfolio investment strategy. If you went to your financial advisor, they would never say to put all of your money into one stock. It could be an incredibly well performing stock, but they would never say put everything into that one stock, because you would have all your eggs in one basket. If that thing disappears, if that partner disappears, even if it is a successful relationship that does bear fruit, if all of the sudden in year two something happens and it goes away, what are you left with? Nothing, you have nothing. Bryn: I feel so bad. I'll tell you from our experience. One of the most challenging things for use when we first started PartnerStack in 2015 was customer development. The reason being is, we would go out and talk to partner, or channel, or community managers. No joke, we tracked it in our CRM, and 30% of the time, they would end up losing their job within six months of a conversation happening. We went back and looked at why they were losing their job, and very often, very high percentage of the time, it was because the pursuit of one single partnership. To this day, we've never seen that payoff. It's something that we always, always, always warn people about. You cannot under invest in this channel. It takes time, and there is no silver bullets, there's just a lot of lead. If you get that buy-in, and you communicate that across the company, it ultimately will be something that's successful. I mean, look at HubSpot. 40% of the revenue comes through channel. You can go through and look at companies like Shopify. When they IPO'd, 25% of their revenue was coming through channel, and so it's a huge, huge, huge opportunity. It's the only way you'll go through it and hit scale. It's just making sure you have buy-in. When Should You Start A Channel Program? Kathleen: So is there a certain point in a company's maturity when starting a channel program makes sense? It sounds like it's somewhat resource intensive to do it well, so is this something that you've seen companies do right out of the gate successfully? Or do they need to have a little time, and experience, and track record underneath them before they should move to starting a channel? Bryn: It's my belief that channel, when you make the investment, you can do it very early. The way you can do it is, it's very important to collect the data required to build those personas that we discussed, those four different buckets. The sooner you can start collecting that data, the better those personas become. We think that starting early is good. But when you start, you have to think of it as an experiment. All you're doing when you put a channel program in place, is you're putting a sign on the door that says, we're open for business. You should expect nothing to come through. You should just track it, and collect the data on it. Where we see it start to really work is when companies hit that three to five million inflection point, and it's because, simply put, companies have it figured out. They know where to collect payment information. We've seen people, and have had instances where people got really upset where channel programs didn't work. We've gone through, dug into their program and realized, they actually forgot to collect payment information. This doesn't fix a broken product or a broken process. But it will accelerate growth once you hit those inflection points, so I say three to five million is typically when you want to ... you know you ... If you're in a three to five million dollar revenue run rate, in order for you to hit 15 to 20, you're going to need to invest in channel in some way, shape, or form. The sooner you do it, the better. But that being said, we've worked with companies who have had less than 250,000 dollars in revenue, and have now grown revenues upwards and over three million dollars in revenue, because they really invested and understood channel. So there's no wrong time, but there's certainly an optimum time. What Does It Cost To Start And Run A Channel Marketing Program? Kathleen: Yeah. From a resource standpoint, walk me through what a company should be prepared to invest, in terms of staff to support this; level of effort, budget. I know you can't give me specifics, but give me a general sense of it they want to go in with their eyes wide open, what does it take to do this well? Bryn: You need a dedicated person on this program at the very least - one person where their job is to figure out channel partners. That is what their job is. You can't pull them off and having them do case studies. Or you can't pull them off and doing smaller tasks that go through and then pop up. You need to give one person a responsibility. You need to make one person responsible for channel. That one person can, within a six month period, should be able to generate significant revenue. I don't mean cover the cost of their salary by any means, but we've seen it go through and happen. But it will be a substantial amount of revenue, and you can see the path of growth going forward. If you interrupt that person, if you put them on different projects, if you say, "Okay, not only are you managing channel, but you're going to manage community too" very, very clear and concise in what their role was. Their goal needs to be, first to recruit partners, then to take those partners and turn them into people that actually engaged. Once they are in fact engaged -  engagement looks like training, day to day communication, opening and reading emails - once they are in fact engaged, they are actually starting to send you business or have ideas of how they will go through and send you business. But you need at least one person dedicated to it. I cannot stress that enough. Then after the fact, you hit a point where you decide, do you want to solve this with people, or do you want to solve this with technology? That's typically where PartnerStack comes in. We've seen companies, you would be very surprised at how big companies can become, just managing this with people. Though it's a really good thing, because they're figured this thing out, it's also very expensive. So there are companies where there are several hundred people working on channel alone, manually at the end of each month calling people and asking, "Hey, did you close this account? Did you close that account?" Oh, there's a channel conflict. That being where a partner sends business, and then a sales rep goes and closes it. Who are you paying the commission to? That's why it's important, once you hit that one to three mark, that you need to put technology in behind it. I mean, we've talked with companies where they've overpaid channel partners millions of dollars each year, because it wasn't gone through and tracked correctly. So there does need to be technology at some point in time. You do need to convince finance that it's worth an investment. But it's very easy to go through and point to. Kathleen: I can definitely speak from the user standpoint about why that is important, because I remember ... Again, we're part of several channel partner programs. I would say HubSpot is, again, is the most professional in terms of how it's run. But it's also evolved a lot over the years. When I first joined that partner program, we were still entering our leads into a dedicated Salesforce portal. Now they've got lead registration seamlessly a part of their CRM, which is genius. You don't have to leave the environment you're working in. To me, lead registration is one of the biggest pain points. I'm part of other partner programs where there is no good system. You have to email your partner rep. It's so imperfect. Then once you've done that, you don't know how to track it, because there isn't a portal that you can look in. So it's messy, and if that's messy, then I think that slows things down quite a bit for the use. I know for myself, if you don't have a clear sense of, "Alright, what am I working on? What is closed? What's in the pipeline?" it's hard to be effective. It's hard to get excited about it too. Bryn: Yeah, I think that this is all about optimizing for the partner's experience, and so everything that we do, every investment that we make is to try to enable that. So we try to automate programs as much as possible, as much as you possibly can, because that improves the partner experience. If you can improve, build the perfect partner experience, those partners will more likely than not be successful on your platform. But the reality is, is where partnerships and channel, today in 2018, is where sales operations was in 2000, where is didn't exist before things like Salesforce and HubSpot. Where marketing automation was in 2005 to 2008, that's the state of things today. So if you go back and compare to sales operation and marking automation, and you see the structure, the infrastructure, the requirements, and ultimately the returns that the investments in fact made, it's easy to go through and justify something further up front. Fortunately today, there are ... We're not certainly the only people in this space. We see other people do a really great job of stuff, and there's a lot of options for when that comes up. But at the end of the day, you have to optimize for partner experience. Your partners are going to tell you. Quite frankly, if they're not telling you, they're telling you. Silence is negative feedback, and I don't think people quite realize that too often. PartnerStack's Partner Channel Kathleen: Now, does PartnerStack have a partner channel? Bryn: Yes we do. We do have a partner channel. We've had a partner channel since day one. Since year one in our business, it's driven revenue for us. Certainly like everybody, you can through ... There are improvements for it to go through and be made. But for us, working with agencies has been, it's so much fun, because all the sudden, we're training people how to add another service line to their business. We're training them that they can go to their clients, and they can differentiate themselves on the market and say, "Hey, not only can we do email marketing, can we manage your website, can we do PR, but also we can know how to go through and manage the channel." When we walk agencies and our partners through that, the level of excitement that they have is unbelievable, because quite frankly, there are only so many new services that can be launched. This is something that's unique. We've seen agencies be very successful and generate a lot of new business of it. What Kinds of Results Can You Expect With A Partner Channel Marketing Program? Kathleen: Yeah. Walk me through the results. You have your own partner program. You work with companies. Obviously by definition, everyone that is a client of yours has a partner program. Can you tell me a little bit about the kinds of results you're seeing, either for yourselves, or for the companies that are using your platform? Bryn: Yeah, so I won't use specific customer names, but I will talk about some of the results that we've seen. We've seen early stage companies go from 250,000 dollars in revenue, to over a million five in revenue, in less than 16 months. This is completely bootstrapped, a team of four people moving upwards of a team of 10. We're driving upwards of 50% of their revenue, and it's awesome to see. We work with larger companies where people have hit annual milestones for their partner program within 24 hours of launching with our platform, because all of a sudden there was a way to go through and track stuff. Those people go through and get promotions because of it, which is incredibly exciting. I think that there are over 100,000 partners that are on our platform, that companies go through and work with today. What's unique about us is we believe very firmly, again, in partner experience. For us, that actually means enabling partners to join a broader network, where they can go through and pick other packages, and services that they can go through and promote. Companies go through a buy-in to this, so it's worked really well. It's been fun to watch. It's so fun to watch people go through it and be successful in their jobs, whether they be partners or companies that we've gone through and worked with. I mean for us, it accounts for 30% of our revenue, and drives 40% of our leads. We have a unique system in that there's a tiered version of it where you're dropped in. We give you an opportunity. We train you, and if you are in fact successful, we can move you to the next tier, and so I know that my customer success and sales teams love our partners. It's just fun to work with them. Kathleen: Now you started out talking about how prevalent channel programs are for software companies. I know for that particular vertical, two of the most important business metrics that they track are cost of customer acquisition, and lifetime value of a customer. In fact that ratio of LTV to CAC also is very important. You mentioned in the beginning that partner programs can really help optimize that. What have you seen, as far as how much does having a partner program enable you to bring that CAC, or cost of customer acquisition, down? How much does it extend the lifetime value? Bryn: Yeah, so we're seeing lifetime value for some of our customers to be over 200%. Median is about 150%, more than what they're currently used to. Anything over what they have now, everyone is happy with. But median returns, 150%. But we're seeing people as much as over 200%. The CAC is the thing that is incredibly interesting. We enable companies to go through and experiment with different incentives. Today you could go through and launch a bonus program where you pay an extra hundred dollars. Next month, maybe that that's not what you're going to go through and do, so we've been able to go through and test that. We've decreased CAC upwards of 75% in some companies. Kathleen: Wow. Bryn: Yeah. Some companies get really aggressive with their programs in the beginning and over invest, and actually try to not do that, because they're looking to improve engagement so much. But it's a result of not only are you unloading the cost of sales, I mean, this is the thing that people don't talk about enough, it's actually the cost of support after the fact. It's very hard to go through and quite frankly quantify that. But with our big customers that have those resources, those massive, massive finance teams, they've gone through and done it. That alone is enough for their finance teams to go through and invest in the tech to through it and support it. Kathleen: Wow, those are some impressive numbers. Well, so interesting, and this has really been the first time we've talked a lot of about channel programs on this podcast, so I'm really glad we had an opportunity to chat about it. Kathleen's Two Questions Kathleen: I want to switch gears, because I want to make sure we have time for the two questions that I always ask all of my guests. My loyal listeners will have heard me say this time and time again, but I would love to know from your standpoint, we're all about inbound marketing on this podcast, so company or individual, who do you think is doing inbound marketing really well right now? Bryn: That's really interesting. One of the companies that we see that has been doing a really great job of this, and that have been actually using their partner network to go through it and do it, is Intuit. Intuit has turned to their community to build content, and it's working really well. It's been very cool to see such a big company go through it and move so quickly, to go through it and take advantage of the opportunity. There's of course smaller companies that we've seen do a good job on this. But Intuit is the best example. Of course, I'm going to be biased with it. Intuit is the best example because they've leveraged their channel, their partners to actually create the content required to drive those advanced sales. Kathleen: Yeah, that's interesting, especially because they're such traditional industry, that a lot of people think of as very stodgy, so knowing that they're at the forefront of that is really fascinating. Now I'm going to have to take a look at Intuit's content, which I would normally not look at, now that I'm not a business owner anymore. But I did used to be in and out of QuickBooks every single day of my life for 11 years, so maybe I'll pay it a visit again. Kathleen: Second question, the world of digital marketing is changing at a lightning pace. How do you personally stay up to date and on top of all the new developments? Bryn: It's so tricky. One of the things that I've been doing lately is actually cutting the number of tools and technologies that I use way down. So instead of being spread out across all these social media platforms, I just focus on one. Kathleen: Which one? Bryn: Oddly enough, I go through and focus on LinkedIn. That's where I get most of my value from. I'm also following things on Twitter. That's certainly an area. But at the end of the day, with all this extra noise in the environment, I actually listen to people. I'm going through referrals more. I'm talking with my peers and asking them what works. I actually have a number of people through Y Combinator that I have biweekly calls with them still, that we've been continuing for three years now. We talk about it, what are the best things that we're seeing in the market. We also ask our customers when we're in the middle of doing any type of sale. We say, "Hey, just out of curiosity, do you have any new tools or technology that you're using?" As much as it's going through, researching and seeing what's out there, it still goes back to the basics. For me, it's limiting my consumption of technology, and going to the source, going to people, because I think with this influx of tools that are on the market, it's so hard to know which one is the best one to go through and pick. You have to go through and use referrals the way that you've always had to. So it's interesting, it's this weird thing that kind of through it and happened. Kathleen: Yeah, for me it's my podcast. I call or email people like you, because I'm interested in learning more. I interview you, and that's how I learn. If other people listen too, great, but I always say I would do it even if nobody listened, because it's- Bryn: Yeah, that's such a ... Maybe we'll have to start doing one, because that sounds like a really great idea to go through and learn how to, to go through it and talk with people. Talking with people is very underrated. Kathleen: Yeah, I would so agree. I've learned more doing this than I have doing anything else honestly. Well if you start a podcast, let me know how it goes. I'd love to hear about that. Bryn: I'll be calling you and we'll get you on there, first thing. Kathleen: There you go. How Reach Bryn Jones Kathleen: Well, so much fun talking with you. I've learned a lot about channel marketing, and I'm sure there are people listening that want to learn more, might have questions. What is the best way for them to learn more about PartnerStack, as well as connect with you as an individual online? Bryn: Yeah, so I mean, reach out to me on LinkedIn. I spend a lot of time on there. Connect with me, message me. I usually get back within 24 to 48 hours. People can reach out to me through email. It's first Bryn, B-R-Y-N @PartnerStack.com. You should check out PartnerStack or PartnerStack.com. Message one of our support or sales reps. We'll get you on the phone, and mostly walk you through what the potential is. One of the biggest things we push on people is like, "Hey, maybe now isn't the right time to go through it and invest in technology. Maybe you need to figure out your four buckets before you come through it and buy the platform." We love talking about this. We don't think enough people are talking about this, and so if you're interested, feel free to reach out any time, happy to always have a conversation about this. Kathleen: That is the mark of a great salesperson by the way - the salesperson who tells you, "You're not ready for us," and tells you what to do in order to get ready. Awesome, well thank you so much Bryn. If you are listening and you found value out of this or you learned something new, you know what to do. Please leave the podcast a review on Apple Podcasts, or on the platform of your choice. As always, if you know someone else that's doing kick-ass inbound marketing work, tweet me @WorkMommyWork because I would love for them to be my next interview. That's it for this week. Thanks Bryn. Bryn: Thank you so much. 

Bryn Jones, one of three New Zealand artists selected to take part in Sculpture by the Sea, Bondi 2018.Sculpture by the Sea is a stunning outdoor sculpture exhibition on one of the world’s most iconic beaches, Bondi Beach in Sydney.Bryn Jones spoke to Chris Lynch about his work.

Slater Victoroff. He’s the CEO and founder of Indico Data Solutions. He’s a poet, a coder, MMA fighter, vegan Buddhist, and Red Letter Christian. Famous Five: Favorite Book? – n/a What CEO do you follow? –  n/a Favorite online tool? — Stack Overflow Do you get 8 hours of sleep?— No If you could let your 20-year old self, know one thing, what would it be? – Slater hoped he had realized how much he loved programming   Time Stamped Show Notes: 02:26 – Nathan introduces Slater to the show 02:45 – Indico is a text and image analytics provider 03:25 – Indico’s business model 03:52 – The enterprise client is their main revenue channel 05:09 – Indico was founded in 2013 05:25 – Indico has raised $4.5M 05:30 – Indico started with a seed round 06:10 – How Slater managed having a bridge round 07:05 – First year revenue 07:31 – 2016 revenue 07:38 – Slater is hoping to hit a million dollar revenue for 2017 08:03 – Average MRR 08:22 – Indico is a SaaS company 08:42 – Indico currently has 20 customers 09:11 – Manulife is working with Indico 11:30 – Each client of Indico wants to have their own set of algorithms 12:00 – Nathan summarizes how Indico works 12:30 – Indico gives their customers an engine 13:20 – Slater worries about Facebook’s echo chamber 13:33 – “Facebook’s algorithm is not designed to create echo chambers” 15:17 – Customer churn 15:53 – Zero spent on marketing 16:00 – Most funding goes to the engineering team 16:12 – Team size is 10 17:40 – The Famous Five   3 Key Points: Having a bridge round does not mean you’re losing money—prove that you are growing and need more funding. Learn how to work around echo chambers. Find out what you love to do and go for it.   Resources Mentioned: Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible. Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books. The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Jamf – Jamf helped Nathan keep his Macbook Air 11” secure even when he left it in the airplane’s back seat pocket Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

Bryn Jones. He’s the co-founder and CEO of GrowSumo. GrowSumo graduated from Y Combinator in the summer of 2015, and they’re building a marketplace for influencer programs. Prior to building companies, Bryn was also a member of a swim team. Famous Five: Favorite Book? – The Hard Thing About Hard Things What CEO do you follow? –  Favorite online tool? — Slack Do you get 8 hours of sleep?— No If you could let your 20-year old self, know one thing, what would it be? – “To just go for it”   Time Stamped Show Notes: 01:15 – Nathan introduces Bryn to the show 01:41 – Nathan found Bryn through Product Hunt 02:42 – There are large enterprise clients who came from GrowSumo 02:53 – GrowSumo builds a marketplace for influencer programs 03:10 – GrowSumo charges a one-time annual fee 03:14 – GrowSumo takes a percentage of every dollar the influencer earns from the brand 03:22 – GrowSumo is an affiliate program on top of an affiliate program 03:33 – An influencer can be anyone 04:19 – GrowSumo has a month over month fee which is $300 a month 04:48 – It is for a new startup with no affiliate program 04:56 – It lets you go in and manage the program yourself 05:16 – For an enterprise account, GrowSumo automates the entire program 05:23 – GrowSumo helps you identify the influencers 05:32 – The enterprise account: $10K annually 05:36 – GrowSumo takes 10% from all payouts to influencers 06:20 – “You have a lot of customers today that are influencers and you just don’t know where to find them” 07:03 – Bryn shares how they identify the influencers 07:43 – GrowSumo doesn’t have the ability to qualify an influencer based on the list size they have 08:33 – GrowSumo was launched in August 2015 09:06 – GrowSumo has a lot of traction 09:20 – Percentage of customers that GrowSumo is currently working with 10:30 – GrowSumo’s biggest competition are Commission Junction and Influitive 11:07 – GrowSumo hasn’t raised capital yet, but they’re going to soon 11:35 – Current Y Combinator terms 12:45 – Team size is 8 13:03 – Bryn is Canadian 13:50 – Number of unique new customers driven by GrowSumo 14:00 – GrowSumo has driven over $100K recurring monthly revenue 14:20 – GrowSumo still qualifies and chooses the customers 15:20 – GrowSumo is software and there is no need for an internal tool 16:20 – The Famous Five   3 Key Points: Find new ways to grow your following by leveraging websites that are popular in your niche. Having a feature that your biggest competitors do not offer will give you an edge. There is no clear path to success—the only way to succeed is to START trying.   Resources Mentioned: Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible. Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books. The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Jamf – Jamf helped Nathan keep his Macbook Air 11” secure even when he left it in the airplane’s back seat pocket Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

In our most recent episode, we invite our special guest Bryn Jones of Centum Mortgage Professionals to discuss with us a recent article published by Maclean's magazine that investigates the impact of foreign investment on the Canadian real estate marketplace. Is the mass influx of foreign investment responsible for the rapid home price increases we're seeing in Toronto and Vancouver? Are we on the verge of an inevitable major market correction? Is foreign investment in Canadian real estate propping up our economy? Watch the show and find out our thoughts on these issues. Link to Maclean's Article - http://www.macleans.ca/economy/economicanalysis/chinese-real-estate-investors-are-reshaping-the-market/ APP OF THE WEEK "Turbo Scan" is one of the most popular and highest rated business productivity apps of all time. Scan your documents with your cell phone or tablet in a convenient and easy to use manner. You can find Turbo Scan is available for both Android and iOS devices. Android - https://play.google.com/store/apps/details?id=com.piksoft.turboscan&hl=en iOS - https://itunes.apple.com/ca/app/turboscan-pro-document-receipt/id342548956?mt=8 Bryn Jones (Today's Guest) Direct - 416-884-1421 http://www.centum.ca/bryn_jones

People are so busy optimizing emailing and processes that the value of sales is often ignored. In reality, sales is one of the best ways to gather customer feedback that can assist in product development. All stages of the buyer journey are opportunities to sell or learn from potential customers. In this episode, Bryn Jones, Co-Founder of GrowSumo, shares the success behind baking sales into the product early on.

Hastings GP Bryn Jones, of Ngati Kahungunu, talks to New Zealand Doctor in the first in our Primary Thinking podcast series. Dr Jones chairs the RNZCGP Te Akoranga a Maui (Maori faculty) and is a director of Health Hawke’s Bay – Te Oranga Hawke’s Bay PHO.

Mark Kelly introduces our series on restoration by reading from an article by Bryn Jones which helps bring a general overview of what restoration theology actually is.

Mark Kelly introduces our series on restoration by reading from an article by Bryn Jones which helps bring a general overview of what restoration theology actually is.

January 14 is always a sad day for me because it marks the passing of one of my favorite artists, Bryn Jones AKA Muslimgauze, who died on this day in 1999. Muslimgauze is a huge inspiration to me, and I know his soul and his spirit watches over us all. A previously unreleased Muslimgauze album entitled "Wish Of The Flayed" has been released as a free mp3 download from the website Arabbox v1.0 at http://arabbox.free.fr/ Here is the title track from "Wish Of The Flayed".

Welcome to my first podcast! I made this episode to celebrate and commemorate the life of Bryn Jones, aka Muslimgauze, who passed away January 14 1999. There is much controversy surrounding the politics of Muslimgauze and I encourage everyone who connects with his music to do a little searching and come to your own conclusions. Muslimgauze's overwhelming subject matter was the struggle for freedom and human rights. In my opinion he made extreme public statements in order to raise interest and concern about a problem that has only gotten worse since his death. Bryn Jones was a visionary musician and thinker and his work resonates deeply with me. I encourage everyone who hears this music and is affected by it to go out and observe his legacy by purchasing some of his music, either at your local record store or through digital music stores like iTunes and emusic. Thanks for listening, and stay tuned for next weeks surprising episode!