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Today, we welcome Nedra Tawwab to talk about self-awareness and setting boundaries, how one can set personal boundaries without offending the other person, upholding them for your mental health, having difficult conversations with people you haven't been in constant contact with, and why you need to seek help from the right person. Nedra Glover Tawwab is a New York Times best-selling author, licensed therapist, and sought-after relationship expert. She has practiced relationship therapy for 14 years and is the founder and owner of the group therapy practice, Kaleidoscope Counseling. Every day she helps people create healthy relationships by teaching them how to implement boundaries. Her philosophy is that a lack of boundaries and assertiveness underlie most relationship issues, and her gift is helping people create healthy relationships with themselves and others.   Thanks to this episode's sponsor: Organifi: Receive 20% off your order by going to www.organifi.com/doug  What to Listen For: 00:00 Intro 01:00 The lack of self-awareness when something isn't right 04:59 We have to accept we can't do everything  06:51 Many of us are trained to take care of others needs first 08:53 Everything is not about you 11:47 How to set boundaries without sounding offensive 14:01 It's best not to overthink when having sincere conversations 18:39 Are you talking to the right person? 22:37 How to get help when you're dealing with a family member's addiction 29:18 Things you'd rather be doing than using social media   33:06 Why you need to exit a relationship properly 36:50 Preserving relationships while honoring your boundaries 39:43 We don't have to make the same mistakes twice 42:29 Look at conflict as a learning experience 44:29 The truth about making compromises  Episode Resources: Nedra Tawwab | Website, Twitter, Instagram, Facebook, LinkedIn, Books Follow me on Social Media: LinkedIn Instagram Twitter

Today, we welcome Johann Hari to talk about focus, from why we are rapidly losing focus and why many are having a hard time concentrating on one task to how technology is playing a major role in this dilemma, the correlation between sleep and diet, and why working too much affects our quality of work.   Johann Hari is a British writer who has authored two New York Times best-selling books. They have been translated into 38 languages, and been praised by a broad range of people, from Oprah to Noam Chomsky, from Elton John to Naomi Klein. His TED talks have been viewed more than 80 million times. The first is named ‘Everything You Think You Know About Addiction is Wrong'. The second is entitled ‘This Could Be Why You Are Depressed or Anxious'. His latest book, ‘Stolen Focus: Why You Can't Pay Attention', was released in January 2022.   Thanks to this episode's sponsor: BiOptimizers/Magnesium Breakthrough: Go to www.magbreakthrough.com/doug and use the code DOUG10 to save 10 percent when you try Magnesium Breakthrough. Earth Echo Foods/Cacao Bliss: www.earthechofoods.com/dougbopst  Use Promo code "Doug" at checkout to receive 15% off your order  What to Listen For: 00:00 Intro 01:38 Why is focus so important? 05:18 The switching between tasks damages our focus 15:00 Changing to a healthy diet is difficult but necessary 21:26 Correlation between sleep and poor nutrition 28:19 The technology we use is designed to hack and invade our attention 39:44 Pre-commitments to effectively lessen your screen time 41:42 Consider mastering the flow state 45:19 How do you actually focus on one task at a time? 50:27 Working too much is exhausting us and our quality of work 54:36 The truth about addiction Episode Resources: Johann Hari | Website, Facebook, Twitter, Instagram, YouTube, TikTok Follow me on Social Media: LinkedIn Instagram Twitter

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Ronke Majekodunmi (PayPal) to talk about finding your leadership voice. When you have a voice powerful enough to be a catalyst of change, then you are on your way to becoming an effective leader. Your leadership voice, when used correctly, will greatly benefit your organization and the people you work with.   Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.   What to Listen For: 00:00 Intro 01:52 Why do you need a leadership voice? 08:53 You use your leadership voice to make a difference 16:35 How do you find your leadership ears? 21:38 Four things to focus on when talking about communication 28:14 It's easier for engineers to transition into a PM role 31:39 Give as much time as possible in mentoring new PMs 34:51 How to settle in a new role/organization 38:18 Always try to build something 46:02 Follow the social accounts of the top people in the organizations 50:53 Get exposed and reach out to the right hiring people 53:43 Don't let fear hold you back  56:20 Don't hesitate to use your leadership voice 

Today, we welcome AnnaLynne McCord to talk about her personal journey, from the misdiagnosis of being bipolar and being open about her Dissociative Identity Disorder (DID) to her process of healing, acceptance, and self-awareness. AnnaLynne is an American actress, writer, director and producer. Known for playing the vixen, vamp and roles of a darker nature, McCord first gained prominence in 2007 as the scheming Eden Lord on the FX television series Nip/Tuck. She is the President of "Together1Heart" which empowers women and children victimized by human-trafficking and sexualized violence. In 2009, McCord was awarded a U.S. Congressional Honor by Connecticut Congresswoman Rosa De Lauro for her anti-trafficking work. Thanks to this episode's sponsor: Organifi: Receive 20% off your order by going to www.organifi.com/doug  What to Listen For: 00:00 Intro 03:06 Being defined by something you can't remember 06:53 The brain protects its ability to survive 11:56 The DID journey 18:16 Misconceptions about DID 24:46 The need for a split when portraying a character 32:14 Not acknowledging your trauma will make you sick 39:57 Inner child work first and then work on those boundaries 47:45 Toxic patterns to unlearn and how to heal from them 53:59 Living in a body with a powerful mind 01:05:27 The story that you have to uphold is always exhausting 01:09:50 Don't focus on someone else's journey 01:14:41 Best practices for self-awareness 01:19:55 Love is the complete acceptance of what is Episode Resources: AnnaLynne McCord | Website, Instagram, Twitter, Facebook  Unzipped Podcast Follow me on Social Media: LinkedIn Instagram Twitter

Today, we welcome Dr. Nate Zinsser to talk about becoming confident in life, at work, and with different relationships. From having an open mind, an optimistic outlook, and having a balanced mindset to training yourself to develop self confidence, the work needed to stay confident, and the common misconceptions of confidence and the helpful ways to sustain it.   Dr. Zinsser is an expert in the psychology of human performance who consults with individuals and organizations seeking a competitive edge. He has been at the forefront of applied sport psychology for over thirty years. With a PhD in sport psychology from the University of Virginia, Dr Zinsser has taught at William Patterson College, East Stroudsburg University, and in the University of Virginia's Continuing Education Division.   Thanks to this episode's sponsor: BiOptimizers/Magnesium Breakthrough: Go to www.magbreakthrough.com/doug and use the code DOUG10 to save 10 percent when you try Magnesium Breakthrough. Earth Echo Foods/Cacao Bliss: www.earthechofoods.com/dougbopst  Use Promo code "Doug" at checkout to receive 15% off your order  What to Listen For: 00:00 Intro 01:13 Maintaining a very open and optimistic outlook 03:42 People taking control of their situation 07:27 The mentally tough people maintains a balance 10:52 Practice to make yourself your best friend 17:32 How do you encourage somebody to build self-confidence? 20:20 Steady progress will not be a linear progression 23:36 When we're putting it on ourselves for the wrong reason 28:05 Be a little tougher on oneself after every victory 31:25 3 misconceptions about confidence   35:18 Helpful tips when you're struggling to build confidence Episode Resources: Dr. Nate Zinsser | Website, Twitter The Confident Mind: A Battle-Tested Guide to Unshakable Performance Follow me on Social Media: LinkedIn Instagram Twitter

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Clarissa Silva (C Silva Solutions LLC), Michele Heyward (PositiveHire), and Jedidiah Jonathan (Amazon) to talk about hiring product managers. The first thing most hiring managers do during the hiring process is to look for skills that match the job description and what the applicant can bring into the company. But, it's also important to ensure that diversity and inclusion is always taken into consideration.   Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.   What to Listen For: 00:00 Intro 01:38 When it's time to hire, train, and delegate to other PMs 02:57 Myth: All hiring processes are the same 07:45 The landscape of what it looks like for executive recruiting 12:37 What's the best approach to gaining the best talents? 16:45 Offer expertise to bigger organizations to build partnerships 23:48 Dos and Don'ts for a PM hiring another PM 29:05 Always keep communication clear 31:20 Understand the minimum skills required for the job   34:45 A diverse interview panel is important 37:43 Flexibility between structured interview and human connection during interviews 39:42 Universalizing the outcomes of the methodology in the interview 43:25 Start asking good PMs and map those skills down 47:44 Inclusivity in companies require more creative approach

In today's episode, we get to listen again to Joe and Matt Medeiros' conversation. They talk about how running a family-owned agency honed his entrepreneurial and sales skills, constantly giving value to potential customers, and learning effective sales talk.      Matt is a content creator and the Director of Podcaster Success at Castos. He hosts the podcast, Matt Report, where he talks to a wide range of digital business owners and web consultants. People in the product, marketing, and the agency space are the primary guests. Episode Resources: Matt Medeiros on Twitter, YouTube, and Facebook Pagely Visit the WPMRR Community What to Listen For: 00:00 Intro 01:02 Welcome to the pod, Matt! 01:52 How did you start your podcast? 03:46 Transition from entrepreneurship to joining Pagely 07:26 Running a family-owned agency 12:35 Selling perspective from an experienced sales person 15:57 Conveying the value that you're adding for the client 24:21 You learn to speak with people regardless of their position 26:12 This giant clip with several overlays 29:35 Find Matt online

Today, we welcome Jason Tartick to talk about relationships, entrepreneurship, and celebrity life. From identifying how you can reach your goals, fake confidence, and expressing yourself freely to living with anxiety, figuring out the drive that motivates you, and how to make the best first impression.  Jason is an entrepreneur, investor, speaker and the host of Apple's Top Charting Business Podcast “Trading Secrets”.  After 10 years of working in Corporate Banking he took a detour into reality television to be a contestant on Season 14 of ABC's, The Bachelorette. Jason is also a renowned professional business speaker. In April 2022, Jason will be launching his first book of his series centered around the roadmap to restarting your career.  Thanks to this episode's sponsor: Organifi: Receive 20% off your order by going to www.organifi.com/doug What to Listen For: 00:00 Intro 01:13 When you're setting goals without understanding what it would take to get there 05:28 The things that you can continuously work on 09:38 Use the people you're envious of as motivation 12:09 When your confidence is built on glass 15:14 Get comfortable with expressing yourself openly 19:12 Simplifying things to make it more digestible for the masses    22:49 Situational anxiety turns into a generalized anxiety 26:41 What you can do to control your anxiety 35:25 When you're in a relationship, you're in a partnership 40:21 Benchmarking yourself to others 43:52 How to make the best first impression 52:16 You need to figure what's going to drive you 54:32 First, start with identifying what the issue is Episode Resources: Jason Tartick | Website, Instagram, Twitter, TikTok Restart Follow me on Social Media: LinkedIn Instagram Twitter

Today, we welcome Alice Johnson to talk about her remarkable story as a former federal prisoner. From using her writing skills to change the lives of women inmates to being denied clemency multiple times and using faith to surpass her dark days. Now a free woman, she continues to advocate for the freedom of other women who share similar stories.  Alice Marie Johnson is an American criminal justice reform advocate and former federal prisoner. She was convicted in 1996 for her involvement in a Memphis cocaine trafficking organization and sentenced to life imprisonment. In June 2018, After serving 21 years in prison, she was released from the Federal Correctional Institution, Aliceville, in June 2018 after U.S. President Donald Trump exercised executive powers to grant clemency. And in August 2020, Trump granted Alice a full and unconditional pardon. Thanks to this episode's sponsor: BiOptimizers/Magnesium Breakthrough: Go to www.magbreakthrough.com/doug and use the code DOUG10 to save 10 percent when you try Magnesium Breakthrough. Earth Echo Foods/Cacao Bliss: www.earthechofoods.com/dougbopst  Use Promo code "Doug" at checkout to receive 15% off your order What to Listen For: 00:00 Intro 01:19 Growing up in a very close-knit community 05:35 A time of extreme segregation 11:56 The gift of writing 16:16 Getting addicted to gambling 24:06 The estimated amount that triggered a life sentence 30:27 To live a life of service and in service 34:50 Creating an impact in this dark place 42:09 Being denied clemency multiple times 47:55 October became a huge blessing 54:00 When it's time to leave prison 01:02:49 What is the First Step Act?  01:09:14 Forgiving someone is freeing Episode Resources: Alice Johnson | Book Alice Johnson | Twitter, Instagram, LinkedIn Taking Action for Good Follow me on Social Media: LinkedIn Instagram Twitter

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Soumeya Benghanem welcome Ron Berman (Marketing Professor at Wharton) to talk about experimentation. Since data is one of the most valuable components to all product development, is it right to say that AB testing is the ultimate go-to experiment method? Or will it depend on the availability of samples and the number of experiments your team is willing to test? Tune in to find out!   Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.   What to Listen For: 00:00 Intro 05:06 Is AB Testing the best experimentation process? 08:48 Run the test, design two versions, check the conversion rate 12:38 If you change something very small, the effect is not very large 22:34 We need to think of good things to experiment with 30:34 When the result is indisputable and when it becomes inconclusive 34:50 Running multiple versions of an experiment 42:02 Conducting a test with very small samples 46:21 AB test is just one method of quantitative experimentation 56:34 Let data drive in making critical decisions 

In today's episode, we get to listen again to Joe and Shane Barker's conversation. They talk about why real-time engagement matters more than fake following, how influencers shouldn't rely on just one platform, and staying visible online through relevant and relatable content.     Shane is a top digital marketing consultant, keynote speaker, and influencer. He has helped businesses accelerate their growth with customized digital marketing consultation and services. Having won many accolades, he has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities. Episode Resources: Shane Barker's Website, LinkedIn, Twitter, and Instagram Visit the WPMRR Community What to Listen For: 00:00 Intro 00:50 Welcome to the pod, Shane! 02:11 Teaching a course in UCLA 04:46 How would you define an influencer? 07:20 Fake followers versus real engagement      15:21 Drive social media traffic to your website 20:03 When your social media account gets shut down 22:21 Think where your audience is at 29:14 Presenting yourself on social media without bragging 36:55 The pressure of having a lot of visibility online 43:11 Find Shane online

Today, we welcome Dr. Julie Smith to talk about how the root of anxiety is different for everybody and why it affects how we respond to it, different ways to deal with our “dark” space, and why managing stress is work in progress. Dr. Julie is a Clinical Psychologist chartered by the British Psychological Society (BPS) and registered with the Health Care Professions Council (HCPC). She is also an online educator, blogger, and owner of a private practice in Hampshire, England. She devoted her career to learning everything she can about adult mental health and the intricacies of the human mind. Thanks to this episode's sponsor: Organifi: Receive 20% off your order by going to www.organifi.com/doug What to Listen For: 00:00 Intro 00:54 “Why has nobody told me this before?” 04:06 How to get better at getting out of your “dark” place 09:53 Accept that some days aren't going to be good days 13:56 Juggling through a busy day 17:56 The misconception about stress 22:48 What you can do to manage stress 28:09 The root of anxiety is different for everybody 30:40 We all experience anxiety 33:12 The anxious feeling is normal but not always an accurate reflection of what's best for you 37:09 How we conceptualize fear and anxiety makes a difference 38:58 Anything that says will eliminate anxiety probably won't work 40:48 Top ways to face your fears 46:52 Why it's okay to welcome all types of emotions Episode Resources: Dr. Julie Smith's Website | Instagram Dr. Julie's Latest Book Follow me on Social Media: LinkedIn Instagram Twitter

Today's guest is Mike Posner where we talk about his climb to the tallest mountain in the world, Mount Everest, how to not let fame get into his head, & how he practices self care. Mike Posner is an American Grammy-nominated singer-songwriter, poet, and record producer. His debut album which was released in 2010 is called, 31 Minutes to Takeoff that includes the US Billboard Hot 100 top 10 single “Cooler than Me” as well as the top 20 single “Please Don't Go”. In March 2017, he released his first book of poetry, Tear Drops & Balloons.  What to Listen For: 00:00 Intro 00:24 Mike on climbing Mount Everest 03:18 Lessons he shared to the Ohio kids 07:40 Overcoming mental blocks 12:26 Taming ego & using fame to fill it up 16:40 Spirituality  19:40 Mike's self care routine 22:30 How to not get addicted to fame 26:46 What made the climb to Mount Everest worth it? 34:08 What's next for Mike Posner? 35:32 Effects of going all-in on his health 42:45 Struggling with normalcy 48:40 Paying attention to the thoughts inside your head 50:35 Mike's favorite song Episode Resources: ​@Mike Posner on his WHM training for Mt. Everest | The Wim Hof Podcast The Power of Now: A Guide to Spiritual Enlightenment by Eckhart Tolle Mike Posner - A Real Good Kid Follow me on Social Media: LinkedIn Instagram Twitter

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem  welcome Sagar Kulkarni (Microsoft) to talk about creating a customer centric vision within any organization. Whether there is misalignment in vision between teams within the same organization or working in opposing workflows, what matters the most is that the product vision aligns with the customer needs.   Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.   What to Listen For: 00:00 Intro 01:29 Creating a customer centric vision 06:59 What does vision stand for in product management? 11:43 The core of user-centered visions 18:02 Customer feedback is a big indicator of your success 22:54 Focus on vision around strategic prioritization 32:07 The mindset you should have to meet customer requirements 41:50 Bridging through misaligned vision but completely aligned with customer needs 49:15 Is it possible to keep the same domain and break into product management? 50:26 Customer centricity is sometimes taken for granted

In today's episode, we get to listen again to Joe and Brian Richards' conversation. They discuss the ins and outs of virtual conferences, the challenges of making people show up on event day, and finding success in organizing paid virtual events.    Brian is the creator of WPSessions.com, where he provides training to businesses and developers working with WordPress. He also organizes WordSesh and WooSesh, two entirely virtual conferences for WordPress and WooCommerce professionals. Before getting into training and event organizing, Brian spent his days as a web development contractor and consultant. Episode Resources: WPSessions  Brian is on Twitter Visit the WPMRR Community What to Listen For: 00:00 Intro 01:16 Welcome to the pod, Brian! 05:17 The ups and downs of organizing virtual events 12:22 Getting people to show up is the challenge 22:32 Become the go-to resource person/company 32:18 Success in paid virtual conferences 38:42 Find Brian online      

Jay Shetty sits down with Ed Winters to uncover his path to veganism, from regularly eating chicken burgers to becoming one of the world's leading advocates of switching to a vegan lifestyle. We discuss the influence our cognitive biases & cultural habits have on our lifestyle choices, what actually constitutes animal cruelty & what we can do about it, and how we can vote for change with the dollars we spend at the grocery store.Ed Winters is a vegan educator, public speaker and content creator, widely known for his viral debates, speeches, and video essays. He has given speeches across the world, including at the University of Cambridge, EPFL, Google NYC and Google Zürich. Ed has also debated numerous times on live television and radio, and has been featured on the BBC, ITV and LadBible. He also co-founded The No Catch Co. in 2021, an ethical vegan fish and chip shop company taking on the traditional British fish and chip shop model & wrote his debut book This is Vegan Propaganda (And Other Lies the Meat Industry Tells You).What to Listen For:00:00 Introduction03:39 How Ed Winters started his journey with veganism11:27 The Ostrich Effect & the influence our cognitive biases have on us15:44 How Ed Winters found his voice in activism without being judgemental20:18 How to actually make the shift to veganism sustainable28:30 This is why being an animal lover & eating meat don't go hand-in-hand33:02 Why animal farming still constitutes animal cruelty35:34 The impact of culture & tradition on our relationships with animals44:42 Good people can engage in things that are bad, but that's okay as long as you try your best to make a positive change49:37 How to make going vegan more affordable & the power your dollar has on the food industry56:24 Ed Winters on the Final FiveEpisode ResourcesEd's Book | This Is Vegan Propaganda: (And Other Lies the Meat Industry Tells You)Ed Winters | InstagramEd Winters | YouTube

Today, we welcome Mel Robbins to talk about how the mind always defaults back to past trauma when dealing with emotions, defining motivation to effectively change our habits, and the amount of self work needed to develop skills for self empowerment. Mel is one of the leading voices in personal development and transformation and a New York Times Bestselling author. Her work includes The High 5 Habit, The 5 Second Rule, six #1 bestselling audiobooks, the #1 podcast on Audible, as well as signature online courses that have changed the lives of more than half a million students worldwide.  Thanks to this episode's sponsor: Organifi: Receive 20% off your order by going to www.organifi.com/doug What to Listen For: 00:00 Intro 00:44 Motivation alone doesn't change a habit 06:51 Getting control over your negative self talk 09:23 What you say to yourself matters the most 13:44 Your mind presents a world that matches your negative dialogue 21:18 Every "WHY" answers to the thing that you want the most 26:32 Build the skill of self empowerment 28:38 Manifestation is not a one-step process 40:06 Patterns are familiar and they just repeat automatically 46:24 When your stored tension and trauma activates 50:23 Every single day, develop and practice your skills 56:47 Top tools you can use in moments of stress 01:01:54 Stop being too hard on yourself Episode Resources: Mel Robbins | Website Mel Robbins on Facebook | Instagram | LinkedIn | Twitter | YouTube  The High 5 Habit The 5 Second Rule Follow me on Social Media: LinkedIn Instagram Twitter

Today's guest is Dr. Gabrielle Lyon where we talk about how to build muscle mass the right way, common misconceptions about protein, and tips on how you can start your muscle building journey. Dr. Lyon received her doctorate in osteopathic medicine from the Arizona College of Osteopathic Medicine and is board-certified in family medicine. She earned her undergraduate degree in Human Nutrition from the University of Illinois Urbana-Champaign where she studied vitamin and mineral metabolism, chronic disease prevention and management and the physiological effects of diet composition. Thanks to this episode's sponsors: Earth Echo Foods/Cacao Bliss: www.earthechofoods.com/dougbopst  Use Promo code "Doug" at checkout to receive 15% off your order BiOptimizers/Magnesium Breakthrough: Go to www.magbreakthrough.com/doug and use the code DOUG10 to save 10 percent when you try Magnesium Breakthrough. What to Listen For: 00:00 Intro 01:04 Why it's important to build muscle 04:38 How to build muscle the right way 07:06 Recommended resistance training exercises 08:23 Why people think that lifting weights equate to injury 10:10 Common mistakes people make in the gym 11:11 Biggest markers to know if it's a good workout 13:30 How to optimize protein intake 15:52 Some easy ways to get more protein in your diet 17:29 Why is protein so important when it comes to building muscle? 20:20 The wider the waistline, the lower the brain volume 22:41 Other things that could happen if you let muscles atrophy too much 24:50 Types of protein to eat 28:12 Locally raised vs. basic store based quality meat 35:16 How to implement carbohydrates in an effective muscle building plan 39:35 Starting midlife to benefit in the future 40:59 The right protocol to get started in lifting weights for overweight people 41:48 Getting over the fear of judgement in exercising & going to the gym 43:47 Having a healthy life despite of a busy schedule 45:19 Dr. Gabrielle's top five food picks Episode Resources: Meet My Mentor - Dr Donald K. Layman Dr Gabrielle Lyon Youtube Dr. Gabrielle Lyon website Follow me on Social Media: LinkedIn Instagram Twitter

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Red Russak welcome Kelcey Joyce (Bright Health) to talk about PMs having an MBA. Is it a necessary credential for all aspiring and existing PMs? Will it matter if you have one? Listen in to find out if pursuing advanced education is a must!    Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.   What to Listen For: 00:00 Intro 00:57 Do I need an MBA? 08:26 People with technical background may not need an MBA   10:01 How does having an MBA help? 12:39 Diversity for people pursuing an MBA 15:05 Juggling priorities between work and pursuing advanced education 19:27 Understand what other players are within your industry 25:29 Moving things through in a heavily regulated industry 31:00 What is the role of a product manager? 36:51 Help customers find the products that will solve their problems 41:54 It's about presenting the product and giving value to it 47:23 Find a good resume matching tool 51:39 An MBA can help accelerate your career shift, but not a requirement 53:02 It depends on your end goal

Today's guest is Rachel Hollis where we talk about how you can learn from mistakes, finding the support system you need during hard times, and what are the things you can do so you can rebuild your life. Rachel is a #1 New York Times Best-Selling Author and a motivational speaker. She authored three self-help books including Girl, Wash Your Face and Girl, Stop Apologizing. Aside from keeping herself busy with her podcast, The Rachel Hollis Podcast, she's also founded The Hollis Company, a media company that exists to arm people with the tools to make positive and lasting change.  What to Listen For: 00:00 Intro 01:01 Why it's been important for her to understand her mental health 03:42 Intent vs. impact 05:37 Rebuilding her confidence & learning from mistakes 08:07 Effects of putting stuff out into the world when you're angry 11:14 Learning from people who also makes mistakes 14:01 What inspired her to make this comeback? 18:10 Having your real friends during hard times is important 20:33 You don't always need to make people understand you 24:12 You will always remember who you really are 30:36 Learning how to handle fear about finances 34:22 How she got declined in getting her first credit card 38:35 Understanding what's going on in your cycle so you can build your life 43:03 What will change in terms of her work & message 44:40 Manifestation & law of attraction 47:46 What to do if you're having a bad day Episode Resources: Girl, Wash Your Face: Stop Believing the Lies About Who You Are So You Can Become Who You Were Meant to Be by Rachel Hollis Girl, Stop Apologizing: A Shame-Free Plan for Embracing and Achieving Your Goals by Rachel Hollis The Rachel Hollis Podcast Can You See Trauma in the Brain? with Bestselling Author Rachel Hollis | Scan My Brain Why the Inside Matters by Dr. Wayne Dyer “Defend is the first act of war.” by Byron Katie Kenny Rogers: Career Reflections and Advice to New Musicians Morning Pages by Julia Cameron Follow me on Social Media: LinkedIn Instagram Twitter

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Diego Granados (Microsoft), Welly Lee (Microsoft), and Shyvee Shi (LinkedIn) to talk about the value of transferable skills and experiences. It's never about building from scratch, it's all about the journey that helps build your skills as a PM and the experiences you can bring with you wherever you go and whenever you work on a new product.   Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.   What to Listen For: 00:00 Intro 01:35 Some PMs aren't aware of the multitude of experiences and skills necessary in other roles 13:15 The most valuable transferable experiences or job roles 19:27 Create a compelling argument why an undervalued area can work 23:52 What aspiring PMs should have: transferable skills & complete understanding of product management 27:21 Product management is about managing risks 32:41 The PM role is a practice of balancing tension 35:16 You cannot be a good product manager if you don't like people 44:51 Resources to look into to learn product management 48:49 Start by doing the baseline, understand the gaps, then create a plan 52:49 At the beginning, you have to be good at execution 57:51 PMs a lot of time wear multiple hats 58:47 Important career pivoters 01:00:34 No single recipe is going to work for everyone 01:02:49 It's the journey to learn new things 

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Murtaza Chowdhury (Amazon Web Services) to discuss Objectives and Key Results (OKRs) - a goal-setting framework for outlining and planning product objectives up to the targeted results. OKR helps product managers plan and create frameworks which are shared within the team to set clear goals to align all efforts.    Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.   What to Listen For: 00:00 Intro 00:42 Objective and Key Results (OKRs) and the need for alignment for outcomes and defining them 05:24 The benefits of the OKR approach 08:32 Have an objective that speaks for the company vision 11:53 Set a vision but don't be too tactical in your approach  15:25 A sense of priority among the OKRs  19:22 Setting the objectives and key results 24:56 Everyone in the team is involved in the product team 26:44 OKR should be broken down into organizational level, team level, and then micro-teams level 28:34 Everyone working on the team has a say on the product development 31:04 User stories are what ties everything together 35:23 Solving team problems through prioritization and alignment 40:16 Everyone in the team is involved in creating the OKR 44:06 Should PMs stay in the background and let micro-teams solve the problem? 48:45 The 3 elements of an effective OKR 51:08 Set objectives that are futuristic, inspirational, and highly ambitious 52:47 Use OKRs with purpose

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Nora Tan (Color) to talk about product development. For PMs, there are three phases that every product development must go through -- discovery, framing, and iteration. The question is, which phase is the most important?   Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.   What to Listen For: 00:00 Intro 08:52 Product development process, from idea to shipment 15:35 Phases of development process: discovery, framing, iteration    22:32 How do you find a good product manager? 25:54 The velocity that you're moving in 31:17 Helpful frameworks for product development 39:36 Working in pods 45:53 How teams will work best 52:21 Keep learning more, talk to other PMs

In today's episode, we get to listen again to Joe and Shane's chat about image optimization. They cover the technical side of image optimization, how the app is designed to compress images across multiple platforms and websites, and the projects currently in development.    Shane Bishop is a WordPress plugin developer and website performance nut. He's the lead and only developer of the EWWW Image Optimizer, a plugin that was launched on WordPress.org back in 2012.   Episode Resources: EWWW Image Optimizer is on Twitter, Facebook and YouTube Leave an Apple podcast review or binge-watch past episodes Visit the WPMRR Community What to Listen For: 00:00 Intro 00:41 Welcome to the pod, Shane! 03:17 Getting close to million active installations 08:25 How image optimization works 12:49 Pricing structure that favors users 15:49 API offloading the compression 21:28 Products are designed to work across multiple sites 22:12 Rebranding of the exact DN system 26:59 Going back through all previous photos and images  29:05 Future plans for the company 32:13 Find Shane online

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Martie K. Burris (Salesforce) to discuss product management interview strategies. To land the best PM role in the best company, you have to master the art of acing any and all product management interviews. Listen in to the techniques experienced PMs use, their strategies that have worked, and their proven and tested frameworks.   Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.   What to Listen For: 00:00 Intro 02:10 The Inclusive Product Management Accelerator program 06:10 PM interviews have evolved over time 09:11 What is the purpose of a PM interview? 13:36 Lead PM interviews focus more on the strategy   14:48 The type of questions to prepare for 17:25 Find resources and practice with other people 20:14 The Do's and Don'ts of PM interview 24:20 Summarize your answer at the end 26:03 Your framework should be your natural thought process  31:01 How to handle rejection 33:47 Is MBA a necessary requirement? 39:55 Strategies to get into the right interview 45:43 Interview people with empathy and listen more  48:45 Be mindful that people are trying to understand your thought process

In today's episode, we get to listen again to Joe, Justin, and Brent's conversation about building websites and applications. The beaver Builder team is big on developing products that will largely benefit their community, talent acquisition from the same circle, and what's keeping them forward and continuously building products around new ideas.    Beaver Builder is the WordPress page builder you can trust with your business. It's a drag-and-drop page builder that lets you easily create drag-and-drop page layouts, all from a front-end view of your site and without touching a line of code. It's fast and flexible and offers lots of design options to all levels of WordPress users. Episode Resources: Assistant Pro Beaver Builder on Twitter Leave an Apple podcast review or binge-watch past episodes Visit the WPMRR Community What to Listen For: 00:00 Intro 01:17 Welcome to the pod, Justin and Brent! 04:31 How Beaver Builder came to be 09:35 Coming across a funnel problem 14:39 Recruiting talents from the community 16:16 Building a community within a community 18:25 A page builder, a traditional WordPress theme, and Beaver Themer 21:40 Staying true to your north star and what you're trying to achieve 27:11 The Assistant Pro 38:16 Building apps around “how can you help people?” 41:32 Find Beaver Builder online        

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Poorvi Shrivastav (HubSpot) to talk about how to smoothly transition from being an individual contributor to a leadership role. Aside from the tips and guides one can learn and practice while in transition, never lose focus on putting people first.     Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.   What to Listen For: 00:00 Intro 01:29 Transition from an individual contributor (IC) to Manager 07:43 Who directly reports to you? 08:51 The biggest transition from being an IC to a manager 11:02 3 things you need to succeed in the management role 16:20 Be very clear about the credit that belongs to you 20:13 Tips on how to transition in your first few days 25:29 Focus on outcome, but think about the process too 31:11 How to ace an interview for a leadership role 41:20 When you start leading a team that you are part of 47:38 How do you manage delegation? 50:00 Transition from an IC to management course 52:02 Focus on people first

In today's episode, we get to listen again to Joe and Sam's conversation about joining WordPress. They discuss Sam's stories during his firefighter days, how he stumbled upon WordPress and coding, and his approach on how he successfully managed his time to build his own business.   Sam Smith is a retired Firefighter/Paramedic, an Orlando WordCamp Organizer, and a Web Developer.  Episode Resources: Sam Smith is on Twitter, Instagram, and WordPress.org Leave an Apple podcast review or binge-watch past episodes Visit the WPMRR Community What to Listen For: 00:00 Intro 01:18 Welcome to the pod, Sam!   03:16 From a firefighter paramedic to a WordPress developer 05:50 Stories of injuries while at work 09:17 Taking little bits per day to successfully launch a business 17:24 Build on relationships and have real friends in the industry 24:59 What's it like to organize a WordCamp? 28:23 Getting a jump on blog impressions 30:19 The Martian 33:59 Find Sam online

In today's episode, we get to listen again to Joe and Mario's conversation on the enterprise space. They discuss how a paid service should always focus on delivering prime and premium experience per user visit, pros and cons of different invoicing methods, different channels to hunt for potential clients, and the power of inbound sales.     Mario Peshev is a global SME Business Advisor who's been named "The next Tony Robbins" and "The best tactical strategist out there aside from Neil Patel." His technical consultancy DevriX grew past 50 people and ranked as a top 20 WordPress agency worldwide.   Episode Resources: DevriX Mario Peshev is on Twitter and LinkedIn Leave an Apple podcast review or binge-watch past episodes Visit the WPMRR Community   What to Listen For: 00:00 Intro 04:06 How DevriX started 07:39 Focused on enterprise and high-scale projects 10:07 Ensuring a huge website serves prime and premium experience per visits 14:09 The money-making KPI 17:12 A team of research and development team 22:42 Distributing resources to keep customers happy 26:26 Figure out how to contribute to the bottom line of a specific system 29:12 Client invoicing methods 31:30 Management and project roles within the company 34:31 Inbound sales reel in most of the clients 40:08 Strategic partnerships can be tricky 42:11 Spaces and channels where you can find more customers 44:48 Find Mario online 

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Ted Dworkin (Sonos) to talk about strengthening the relationships between the PM and the sales and marketing team. PMs are dependent on the collection of data to be able to develop and improve a product, while sales and marketing has direct contact with customers and what they truly need. Therefore, the collaboration between these organizations is crucial to the overall success of any product or service.   Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.   What to Listen For: 00:00 Intro 01:52 How product managers and executives interface with sales and marketing organizations within the company 04:56 Becoming part of the sale force and being customer centric 10:35 Embedding conversations into the product development process 15:32 Having an established sales motion 19:50 The difference between B2B and B2C 22:50 Balance between doing sales and product market fit 30:13 The responsibilities of a product marketing manager  34:32 PMs collaborating with the marketing counterparts 38:22 How often is the core team talking about customer data? 42:22 Accept and look at all internal data 47:54 Hire the people with the right skillset 51:31 Take full advantage of building relationships with marketing and sales 52:53 Continue conversations with sales people 55:37 Sales and product should be hanging out often

In today's episode, we get to listen again to Joe and Joost's conversation around SEO and WordPress. They discuss the story behind Yoast, getting involved in the WordPress community, leveraging SEO for content and marketing, and pushing WordPress into tremendous growth. Joost is the founder of Yoast, where he's currently the Chief Product Officer. He founded the company in 2010, after working in several different companies as a digital marketing consultant. The Yoast SEO plugin, which started as a hobby, became the main product.   Episode Resources: Joost de Valk is on Twitter Yoast Leave an Apple podcast review or binge-watch past episodes Visit the WPMRR Community What to Listen For: 00:00 Intro 00:56 Where Yoast got its name 03:48 It all started with SEO consulting 06:54 Growth over the last 7 years 09:50 Redesigning WordPress.org 11:14 The community is the strongest aspect of WordPress 16:34 WordPress' market share in the web 22:44 WordPress.com vs WordPress.org 28:24 How smaller companies can push WordPress forward 32:28 Find Joost online 

So often we rush through meals but Adam Vandoski hopes to make eating a shared experience again with his company the Vine Society.  “If you're going to eat, it might as well be delicious and with people that you love.” That's Adam's philosophy. He believes there's a way to eat in a way that nourishes both your body and your soul. To achieve that, his company provides good food and wine, encouraging people to be purposeful and present with their friends and family.  With that same philosophy, dinner at Adam's house is centered around being engaged. How does he find new ways to put in that effort? By making Zero Excuses and getting creative. Listen and learn how you can, too.  Key Takeaways: Capitalize on the time you have to spend with friends and family Even virtual gatherings can be taken to the next level with intentionality Reflect on what's important to you and order your life around that Things to Listen For: [02:11] Adam's unrealized dream [05:17] The story behind Vine Society [07:57] How a meal becomes more than a meal [10:04] The importance of the family dinner [13:39] The loneliness epidemic  [18:10] Eating in a way that nourishes the soul [19:50] What attracted Adam to wine [23:16] Connecting when far apart with intentionality [27:49] Ordering your life around what's most important [29:27] How to connect with Adam After You Listen: Connect with Adam: https://www.linkedin.com/in/adam-vandoski-a92b936 Learn more about Vine Society: ​​https://vinesocietyindy.com/ Connect with Nick: https://www.linkedin.com/in/smarrelli/ Learn more about GadellNet Consulting Services: https://gadellnet.com/

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Soumeya Benghanem welcome Tatyana Mamut (Pendo.io) and Nitin T Bhat (Smartsheet) to talk about initiating organizational change. The best way to create change is to work together and to be able to effectively do this, we all must learn how to lift each other up. Success is only possible when everyone on the team succeeds in their individual journey.   Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.   What to Listen For: 00:00 Intro 03:29 Creating organizational change and effectiveness? 04:51 Cross group collaboration model makes a successful team 08:59 Allowing different behavior to be possible and rewarded 14:38 Getting bandwidth to create experiments and new ideas 20:21 Working together for a vision of the world 24:13 To initiate change, everyone in the team should lift each other up 26:10 The environment of psychological safety 31:16 Why do we celebrate failure? 36:16 Good product managers has great judgement 38:32 Building product sense and judgement 43:33 The ability to influence without authority 49:20 How to set up organizational interactions and collaborations? 54:47 The ability to disagree and debate is integral 55:14 Leaders also need positive feedback and validation

In today's episode, we get to listen again to Joe and David's conversation around content marketing strategy. They discuss the ins and outs of content marketing, the strategies that work, how to leverage SEO for organic ranking, and the challenges businesses face in terms of growth.   David Ly Khim is the head of growth at People.ai and co-founder of Omniscient Digital, a premium content marketing agency. Previously, he was at HubSpot for 6 years serving as a growth product manager and a growth marketer before that.     Episode Resources: David Ly Khim is on Twitter and LinkedIn Omniscient Digital People.ai HubSpot Leave an Apple podcast review or binge-watch past episodes Visit the WPMRR Community   What to Listen For: 00:00 Intro 00:59 Welcome to the pod, David! 01:31 HubSpot users are WordPress users 05:18 Content marketing through SEO 07:22 Tips on how to drive traffic through SEO 11:30 The foundation element of keyword research 13:40 Start a targeted content marketing strategy with your targeted keywords 17:33 What is historical optimization? 23:11 Testing assumptions vs assuming that your assumptions are correct 29:26 Managers set the right mood and work attitude 32:02 What's keeping David busy? 34:19 The scripts in your mind that hold you back 38:51 With money, some challenges get bigger 41:12 Focusing on monthly recurring revenue 44:03 Find David online

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Red Russak and Soumeya Benghanem welcome Justin Kistner (Upfocus) and Rebekah Bastian (OwnTrail) to talk about product managers starting out in startup companies. Whether it's a small startup with five people or a bigger company with a lot of manpower, the roles product managers take depend on the scope of their responsibilities. What counts most is the experience they acquire and the skills they learn along the way.   Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.   What to Listen For: 00:00 Intro 08:05 Smaller companies tend to deal with the runway flexibility 11:17 A good PM is a way of problem solving 12:50 What makes it fun being a product manager? 15:14 Experience the job first before handing over the tasks to others 19:29 PM role templates are more established in bigger companies 21:15 When PMs forget how to take on higher roles 25:02 As your career grows, your scope grows  30:08 There's no single path to being a good PM 33:39 New PMs often work in smaller companies 36:16 Depending on startup, people will look for an experienced PM 40:27 Who makes the decision depends on the size of the company 45:22 You can learn skills and earn experience even if a startup fails 48:30 Global community outside of the US 52:33 Don't get disheartened, you'll figure it out 54:33 Your lived experiences is going to make you a good PM

In today's episode, we get to listen again to Joe and Vito Peleg's conversation. They talk about managing websites through care plans, business scaling largely based on customer feedback, future plans and products in development, and Vito's journey in the WordPress space.   Vito Peleg is the Founder and CEO of Atarim, the first and only client-facing web agency management platform designed to speed up your work, client collaboration and team management. The team tackles the 84% of the project delivery time that is not the actual build of the website.    Episode Resources: Vito Peleg is on LinkedIn, Twitter, and Facebook Atarim (formerly WP Feedback), visit their Facebook Group Vito's band – Chase the Ace Leave an Apple podcast review or binge-watch past episodes Visit the WPMRR Community   What to Listen For: 00:00 Intro 01:47 Welcome to the pod, Vito! 05:26 From being a musician to a founder 08:33 Emails open great opportunities to gather content 13:05 Scaling a business should be based on the client's point of view 20:31 The plugin will stay on premium 23:21 Features are based mainly on user feedback 31:12 As an agency, you create products every day 32:47 Future plans and products 38:30 The team behind the company 42:35 Find Vito online!

Keith Ives is a humanitarian, empiricist, and leader with a passion for people and impact. His company, Causal Design, creates cultures of evidence and impact among those working to solve the world's problems. Keith knows problems like poverty and hunger require more than just volunteerism, so he's bringing an evidence-based approach to the issue, empowering his clients to do more effective work. How does he do it? By making Zero Excuses and translating academic research into practical strategies for major impact. Key Takeaways: You can blend humanitarianism with business Barriers only exist when you can't see another option Evidence can be a strong motivator Things to Listen For: [01:05] Signing up for the Marine Corp [03:00] Economics plays into serving  [04:38] The origin of the spirit of giving back  [05:43] What is the mission of Causal Design? [06:54] Playing the middleman [08:45] Which projects Keith is excited about  [11:55] Where economics meets philosophy [15:54] Minimizing economic barriers [17:59] The mentors that helped Keith get where he is today [21:21] Career specialization vs generalization  [23:01] Keith's advice for young businesspeople  After You Listen: Connect with Keith: https://www.linkedin.com/in/keithives/ Learn more about Casual Design: ​​https://causaldesign.com/  Connect with Nick: https://www.linkedin.com/in/smarrelli/ Learn more about GadellNet Consulting Services: https://gadellnet.com/

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Red Russak and Soumeya Benghanem welcome Ayodele Duyile (Google) and Ajith Prabhakara (Amazon) to talk about transitioning. Product managers often shift careers and when they do, they undergo different transition phases to get familiar with the role and ultimately manage the product development process.   Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.   What to Listen For: 00:00 Intro 02:02 The importance of proper transitioning  09:04 Work on building trust and on your listening skills 10:50 Have a 30-60-90 day goal 13:34 Setting expectations between the manager and PMs 15:24 Are product managers the CEO of the product?  19:39 PM roles differ from one company to another 22:13 Should PMs be the chief empathy officer? 27:57 The Dos and Don'ts when you transition to a new product 38:40 Set personal goals for your personal success 42:21 How do you develop effective questions? 46:14 The Five Why PMs need to focus 47:42 Leveraging data to drive the product 49:54 Engaging with people to gather an outsider's perspective 52:52 There's always a transition coming up in your career 53:38 Always take things step by step 55:30 How you measure success changes over time

In today's episode, we get to listen again to Joe and Shaina Weisinger's conversation. They talk about how repurposing audio and video content can help brands reach more audiences without having to spend so much on creating content, and how resharing helps maximize the potential of every social content. Shaina Weisinger is the Founder and CEO of Repurpose House, which turns long-form content into optimized videos and images for high engagement social media strategies. She has a background in video production for digital marketing and is on a mission to show content creators the untapped potential and repurposing power of the content that they already have. Episode Resources: Find Repurpose House on Facebook, LinkedIn, YouTube, and Instagram Shaina Weisinger is on Instagram, Twitter, and LinkedIn The Content Coalition Leave an Apple podcast review or binge-watch past episodes Visit the WPMRR Community What to Listen For: 00:00 Intro 01:04 Welcome to the pod, Shaina! 03:27 Shifting from general digital marketing to repurposing content 10:39 Why videos work a lot for any show 12:34 The power of resharing to put your brand in front of the audience 16:45 Organic content hits audiences the most 19:41 Record a 1-minute selfie video daily for practice 22:43 Tools to use in repurposing content 29:38 Intro into being an entrepreneur 35:26 The value of offering a recurring service   36:57 The Content Coalition podcast

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Red Russak and Soumeya Benghanem welcome Ariel Dos Santos (Peloton Interactive) to talk about storytelling. Apart from collecting data to qualify and quantify a product being developed, it is also important to tell stories based on data so everyone on the team is aware and onboard the production plan.    Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.   What to Listen For: 00:00 Intro 04:16 Storytelling is an important tool in a PM's toolkit 08:58 The SUCCESS framework   12:15 With storytelling, you become a lawyer, a detective, and a dreamer 13:42 The four types of story we tell 17:20 We want the customer to be the center of every story 19:37 Part of storytelling is giving space for people to react and to ask questions 22:47 Data is used to tell stories 24:20 Qualitative or quantitative data? 28:42 Observe and talk to several people to gather data over time 31:28 Demo-driven questions from the target audience 40:00 Which matters more for PMs, quant or qual 42:21 When initial inputs are in, you turn to quant 44:18 How qualitative data works 48:21 It depends where you're at in the maturity of your product 50:45 You'll get better at storytelling over time 52:14 Treat every interaction as an opportunity to experiment   

In today's episode, we get to listen again to Joe and Christie's conversation about switching from project-based work to subscription-based model. They also discussed how WordPress developers doing freelance work can focus on creating prototypes of productized services, how engaging in competitor research can help identify flaws in your own products, and the best way to test out what product to build during your free time. Episode Resources: Leave an Apple podcast review or binge-watch past episodes Visit the WPMRR Community What to Listen For: 00:00 Intro 02:55 Transition to project-based work to subscription model 06:28 From building a $5,000 website to a $20,000 website 12:34 Prototypes of productized services 14:20 The best way to get into products is to do project-based work 18:03 Engage in competitor research, identify customer needs 23:57 Aim for enough people buying the product in any given hour  26:35 Moving from project-based to subscription-based  31:17 When you don't need full service assistance 34:23 What's the smallest thing that you can do to figure out if your idea is good?

Casey Crouse is an account manager at GadellNet. He's also on the Board of the Riley Children's Foundation, the founder of the New Shoe Day Foundation, an advocate for mental health—and an ultra-marathon runner. What a resume of experience!  In this episode, Nick and Casey mix things up by discussing six key takeaways they learned from running ultra marathons that apply to business and life.  Key Takeaways: Stress can be a good thing when applied appropriately Community can be the greatest cheerleader and motivator If you expect adversity, you'll never be surprised Things to Listen For: [01:41] Who is Casey? [03:28] The origin of the New Shoe Day Foundation [06:17] When stress can be a good thing [10:35] If you want to go far, do it together [14:44] Systems versus goals [22:40] Expect adversity [27:11] Focusing on the why  After You Listen: Connect with Casey: https://www.linkedin.com/in/casey-crouse-3572b023/ Connect with Nick: https://www.linkedin.com/in/smarrelli/ Learn more about GadellNet Consulting Services: https://gadellnet.com/

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Red Russak and Soumeya Benghanem welcome Wade Pinder (Mainline), Ana Maria Garcia (The Home Depot), Carol Tyger (Vivante Health), and Martie K. Burris (Salesforce) to talk about strengthening mentorship. For new PMs, finding the right mentor is essential while learning the foundations and disciplines of product management, therefore, it is important to take note that forming a genuine connection between the mentor and mentee is the root of all successful mentorships.   Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.   What to Listen For: 00:00 Intro 07:50 The three types of mentors 10:43 How do you find the perfect mentor? 12:13 Asking someone to mentor you is a huge commitment 16:15 How do you reject a mentee? 22:28 The best type of mentor-mentee relationship is the informal type 25:33 Finding some sort of personal connection makes relationships last 28:08 How do you decide whether to take somebody on as a mentee?    31:54 How to make sure that the mentor-mentee relationship runs smoothly 35:46 Look for frameworks for prioritization and discipline 40:36 PMs should know about the ins and outs of product management 43:13 The difference between a mentor and a sponsor 47:33 Once you learn the discipline, you can be any type of PM 50:47 It's important to find a mentor early on in your career 52:17 Go back to the fundamentals when communicating 55:04 Mentorship is helping people identify their blind spots  57:20 Transparency is key and always share your intentions

In today's episode, we get to listen again to Joe's chat with Chris Lema, Liquid Web's Vice President of Products and General Manager at LearnDash. He is a well-known blogger and public speaker, and leads the product teams to develop and launch Managed WordPress and Managed WooCommerce product lines.   Chris enthusiastically talks about the concept behind BeachPress and CaboPress, and what can potentially happen in these meetings. He also tackled the growth of e-commerce, how WooCommerce as an open platform creates more opportunities for a lot of businesses, and providing customers hassle-free access to plugin updates on their sites.   Episode Resources: Chris Lema is on Twitter and YouTube Leaders Blog Liquid Web Leave an Apple podcast review or binge-watch past episodes Visit the WPMRR Community   What to Listen For: 00:00 Intro 01:48 What is BeachPress? 05:06 Be in a conversation with people in your circle 07:21 The CaboPress 12:31 Bringing SaaS people to CaboPress 14:47 SaaS platforms that do e-commerce 19:49 Looking at period over period growth 22:45 Partnership with Glue 27:01 The building blocks of a great storytelling 33:16 Fun stuff and new pricing at Liquid Web 35:18 Having e-commerce played out on open platforms 38:33 The ability to update plugins automatically 39:55 Find Chris online

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Soumeya Benghanem welcome Geetika Kapoor (Microsoft), Kavita Kamani (Microsoft), and Angela Argentati (Zillow) to talk about collaboration across disciplines. The discussion revolves around accountability in making decisions, the best frameworks suitable for Product Managers collaborating in different disciplines, and staying curious about the people you work with and the issues you're trying to address for your customers.    This episode is in collaboration with the Women in Product Women in Product's Seattle Chapter. Women in Product is a welcoming community where women in products are inspired, connected, and celebrated.    Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.   What to Listen For: 00:00 Intro 02:06 Why is collaborating with other disciplines an important topic 08:05 PMs are coordinators that run the entire project 10:46 Who makes the final decision on a product?  15:00 Accountability from every member of the team 18:39 The RACI model and driving clarity 22:08 RACI matrix may not work for all product teams 23:33 Working backwards document is the best tool for collaboration 32:52 Get a clarity on what your customers really need 37:20 Reach out to your network to fill in critical roles 43:13 Agile approach with a working backwards document 47:41 Develop curiosity about the other person you're collaborating with 49:31 Make people aware of their blind spot to help solve conflicts 52:17 The biases of any single discipline you're working with

Solving your own problems can be a shortcut to discovering a need in the market. Liana Herrera, Co-founder of Bottomless, recognized an opportunity to disrupt the coffee industry while working through her own frustrating experiences. She joins us to share her journey and how her team is transforming the world one cup of coffee at a time. Liana's learned several critical lessons that can apply to any tech company, from the importance of the customer experience in shaping your brand to keeping your vision simple. Takeaways:  Solving personal problems can lead to a market opportunity  Your brand is more than your product – it's the experience. Stay focused on your goals  Things to Listen For: [02:00] The problems that inspired Bottomless [05:30] Differentiating from other coffee subscriptions [07:30] Early problems in the business [09:30] Opportunities to improve D2C engagement [10:30] Creating a frictionless experience [12:00] Customer experience influences your brand [13:00] Removing negative emotions  [14:00] Imagining the perfect experience [16:00] Experience-oriented tech [17:00] Staying focused on your goals [17:45] Building a sensor-enabled marketplace [19:00] Measuring success through retention [20:00] Experimenting to grow [21:30] Surprises throughout Liana's journey [23:30] Trends in growth channels [26:00] Looking toward the future of Bottomless

In today's episode, Joe talks to Hristo Pandjarov, Manager of WordPress Initiatives at SiteGround - a web hosting company founded in 2004 that provides hosting for about 2,000,000 domains worldwide. Some of the services offered include shared hosting, cloud hosting, enterprise solutions, and domain registration.    Hristo shares what the roles and responsibilities he had and currently have since joining SiteGround, the advantage of building internal plugins versus acquiring existing ones, why site performance impacts the growth of hosting sites, and how consistency in quality has fueled the company through the years.    Episode Resources: SiteGround is on Facebook, Twitter, Instagram, and YouTube   Hristo is on Twitter and LinkedIn Leave an Apple podcast review or binge-watch past episodes Visit the WPMRR Community   What to Listen For: 00:00 Intro 04:06 Welcome to the pod, Hristo! 05:43 What's a WordPress initiatives manager? 09:11 Different positions since joining Site Ground 14:02 Your passion will take you places 17:41 Focus is on site performance 23:32 Building plugins internally than acquiring external products 30:01 Many who built WordPress products weren't actually business minded people 39:44 Partnership with West Ham United 44:18 The most important value is quality consistency 45:46 Find SiteGround and Hristo online

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Soumeya Benghanem welcome Alex Selby (Amazon) and Swati Goel (Facebook) to talk about time management. Today's focus is on how much time PMs need to allocate for structured and creative meetings, checking with customers to gather data on existing products, and breaking down your day strategically so you'll have time to refresh your thoughts and replenish your creativity.   Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.   What to Listen For: 00:00 Intro 02:17 Why is time management and productivity important? 07:02 Breaking down your day with time bucketing 09:45 For PMs, unstructured, unfocused time is critical 11:47 Block out an hour for yourself everyday 14:29 Deciding how much time to put into strategy versus execution 18:45 Business priorities and where you're product is at 20:41 From 90/10 to 60/40 time allocation with customers 28:33 Look for product adjacent roles or tasks that you can take on 33:20 Pick up patterns from the first customers and bring back to the team for planning 36:03 Learn more about the Inclusive Product Management Accelerator program 38:01 The writing culture in meetings is an artifact while building a product 42:07 Balance between outcome driven structured meetings and allowing creativity 44:23 Allow for creative sessions but facilitation is still needed 48:25 Start conversations with a wide approach first 49:20 Choose which meetings are mandatory for you 51:31 Time management takes a little bit of practice 53:02 How often should PMs check on customers 56:55 “Be specific and strategy in spending your time.” - Alex Selby 57:51 Listen to How to Be More Productive (Ep. 243)

In today's episode, Joe talks to Lucas Prigge, the Head of Sales at Kinsta - a hosting platform by developers, for developers. Kinsta has combined the fastest network and platform in the world (Google Cloud), and paired it with the best engineering team and the most experienced WordPress developers in the industry. The MyKinsta dashboard was built from the ground up specifically for WordPress, making site management a breeze.    Lucas shares his insight on sales such as the extensive training the sales team has to undergo, the meticulous sales process for new customers, finding the right CRM tool to manage clients and collect data, and the commission scheme that helps ensure that clients only get the best support.    Episode Resources: OBS (Open Broadcaster Software) Kinsta is on Facebook, Twitter, Instagram, and YouTube Check Lucas on LinkedIn and YouTube  Leave an Apple podcast review or binge-watch past episodes Visit the WPMRR Community The 2021 WPMRR Virtual Summit   What to Listen For: 00:00 Intro 05:54 Welcome to the pod, Lucas! 07:23 Background settings and program good for video recording 11:03 Kinsta helps people find the right hosting plan 14:19 Challenges of managing a multi language team 19:27 The key factor in selling and communicating 23:51 Sales process for new customers 30:06 Do businesses need to stick to making sales calls? 35:45 Every sales person undergoes extensive training 46:33 Single source of truth of your customer data 49:49 HubSpot is the lead CRM tool 53:54 The way you use a technology is what matters the most 59:33 Find Lucas online

What's one of our biggest daily stressors? Financial insecurity. Jervis DiCicco thinks it can be tackled with the right system in place. Enter his company, ProsperBridge, whose vision is “financial empowerment for all.” Sounds impossible, right? Jervis says otherwise, and he's making Zero Excuses as he determinedly helps people understand and take advantage of the proper resources.  Key Takeaways: We're all destined to be in crisis at some point, prepare for it Finding solutions starts with seeing people as individuals Providing resources isn't enough. Give people the means to use them Things to Listen For: [01:07] Jervis's story [03:39] The financial reality most Americans are facing [05:41] Why employers should care about alleviating financial stress  [09:19] The gap between provided financial resources and knowing how to use them [10:44] Jervis's year from hell and what it taught him [15:34] Being prepared for disruptive life events [17:48] The benefits of empowering employees to reach their goals [19:45] Seeing financial security as a mental and physical health benefit [27:47] Identifying the needs of your people After You Listen: Connect with Jervis DiCicco: https://www.linkedin.com/in/jervis-dicicco-1b3348190 Learn more about ProsperBridge: https://prosperbridge.org/ Connect with Nick: https://www.linkedin.com/in/smarrelli/ Learn more about GadellNet Consulting Services: https://gadellnet.com/