Podcasts about web strategies

In this episode, Mallory Willsea speaks with Joshua Charles, Director of Web Strategy and Technology at Rutgers Business School, live from HighEdWeb. They discuss Joshua's session on advancing into senior leadership roles in higher ed, focusing on practical steps for career growth, team advancement, and personal development. If you're an aspiring leader looking for actionable strategies to take your career to the next level, this episode is packed with invaluable advice.Key TakeawaysBuild cross-campus partnerships: Collaborate beyond your team and personalize communications to foster stronger relationships.Focus on outcomes, not processes: Empower your team by focusing on goals and giving them the freedom to experiment and innovate.Invest in personal growth: Attend conferences, network, and join professional development opportunities to build visibility and leadership skills.Be an advocate for your team: Champion their growth and success, even if it means encouraging them to explore opportunities outside your organization.Leadership visibility: Know your campus leadership and tailor your communication to each decision-maker's priorities and style.How do you transition to a senior leadership role in higher education?Joshua's session at HighEdWeb focused on helping mid-career professionals, those in managerial roles for 3 to 7 years, to move into senior leadership positions. One of the key strategies he emphasizes is building partnerships across the campus. Rather than staying siloed within your team, you should reach out to colleagues from other departments, focusing on how your work impacts their day-to-day operations. Personalizing your communication and understanding their challenges is crucial for gaining support and collaboration, which can help advance your career within the institution.What should leaders do to advocate for their teams?Joshua shares that an important aspect of leadership is being your team's biggest advocate. He reflects on his own leadership journey and how his desire to create a supportive environment stems from wanting to be the type of leader he wished he had earlier in his career. By focusing on outcomes rather than micromanaging processes, leaders can give their teams the autonomy to innovate, experiment, and grow. Joshua stresses that advocating for your team doesn't stop at their current role—sometimes, it's about encouraging team members to seek opportunities outside the organization if that's what will help them grow professionally.What advice does Joshua offer for aspiring leaders to advance their own careers?Joshua underscores the importance of investing in oneself. He encourages leaders to join professional organizations, volunteer, attend conferences like HighEdWeb, and take opportunities to speak, present, or participate in podcasts. This, he argues, builds personal branding and visibility, both of which are critical for career advancement. Networking outside of your immediate environment can open doors to opportunities that may not even be visible otherwise. Additionally, Joshua notes that staying engaged with professional development can make you a more effective leader, both for your team and your institution.What obstacles has Joshua encountered in his leadership journey?Joshua shares two significant challenges he has faced in his leadership journey. First, he acknowledges that sometimes opportunities within your current institution may be limited, and it can be helpful to consider roles outside the university setting, such as in vendor or agency work, to gain a broader perspective before returning to higher ed. Secondly, he addresses the challenges of navigating leadership as a Black man in America, particularly in light of political shifts that influence higher education policies in different states. This has prompted him to be mindful of the realities that could impact both his personal and professional life, especially when considering future opportunities.How can senior leaders support their teams in advancing their careers?Joshua urges senior leaders to be proactive in supporting their teams' career growth. He suggests that leaders should not only focus on their current job titles but also consider their potential. Offering experiences, such as participating in strategy meetings or gaining exposure to high-level decisions, can prepare team members for future leadership roles. He also emphasizes the importance of sharing information strategically to help team members understand the broader context of leadership challenges, which will ultimately help them grow. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Element451 is hosting the AI Engage Summit on Oct 29 and 30Register now for this free, virtual event.The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI's impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you're looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.

Priya Gill is the queen of product marketing. Kicking off her career at HP as a global product marketing manager, Priya has risen through the ranks of tech at Box, and now Surveymonkey. She is now VP Product Marketing, Web Strategy & Global Experience. With a job title so expansive, this episode dives into the fundamentals of product marketing, and how PM can inform a highly successful, multi-channel strategy. Support the show

Will we have a breakthrough or a breakdown? In this second episode with Adam Day, Head of the Geneva Office of the United Nations University Centre for Policy Research, we continue the exploration of the Six Transformative Shifts proposed by the High-Level Advisory Board on Effective Multilateralism for a more secure and sustainable future. Adam Day talks with Francesco Pisano, Director of the Library & Archives about the second three shifts: digital and data governance, peace and prevention and anticipatory action. They also discuss how the UN architecture that was set up post-World War II has aged and what a review of the UN Charter would look like. Resources HLAB Report: https://highleveladvisoryboard.org/breakthrough/ Our Common Agenda policy briefs: https://www.un.org/en/common-agenda/policy-briefs United Nations University Centre for Policy Research: https://unu.edu/cpr/abouthttps://unu.edu/explore Slaughter, A.-M. (2017). The Chessboard and the Web: Strategies of Connection in a Networked World. Yale University Press. Previous episodes with Adam Day: A Breakthrough. Part I: https://unitednationslibrarygeneva.podbean.com/e/a-breakthrough-six-transformative-shifts-part-i/ A time for change and effective multilateralism – a conversation with Adam Day | The Next Page (podbean.com) Where to listen to this episode  Apple podcasts:  https://podcasts.apple.com/us/podcast/the-next-page/id1469021154 Spotify: https://open.spotify.com/show/10fp8ROoVdve0el88KyFLy YouTube: https://www.youtube.com/watch?v=R06Hz-T2C0M&t=3s Content    Guest: Adam Day Host: Francesco Pisano Producer: Amy Smith Editing and social media designs: Menga Chen   Recorded & produced at the United Nations Library & Archives Geneva 

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.   In this podcast episode, I interview SEO expert Nick Musica, who shares valuable insights on improving SEO strategies for small business owners. Musica emphasizes the importance of active online engagement, accurate Google Business Listings, understanding user intent, and choosing the right platform for business websites. He also discusses the significance of ads in optimizing search engine results and the SEO benefits of social media optimization. The episode provides practical examples and actionable steps for businesses to enhance their online presence and SEO results.   Learn more about the EmpowerHer Business Accelerator program here: https://empowerher.channerconsulting.com/   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: info@channer-consulting.com

In this episode, I go over the SEO Web Strategy with Wanna DogShow Notes and Other Domains:smashingthemes.comcamarofamily.comdinerotravel.comdogstraveling.comeasytravelday.comtravelmealbag.comwakandatravel.comletstravelup.comixtheme.comnotmute.comEpisode PageJoin the Email ListThis podcast is proudly hosted on Caproni.fm.Support this podcast

Did you know that how your message is received is mainly dependent on where people received it? This is a fact of life in an era that's framed by paid, earned, shared and owned channels, best known in its acronym form as the PESO framework. Focusing in on what we want our brand to be known for, we're soon hit with the reality that the same content plays differently when it's issued in a corporate release versus an influencer's social post versus a customer's review versus a direct message that's sent from someone we know.  We have limited control in many of these settings, and because of the sway gigantic Silicon Valley companies have, even the media channels that let us publish content  aren't giving us enough control for us to say we really own those properties.  So how do we  tune our content for these channels, so each one has the greatest impact on our audience?  Our guest says that only after we accept the degrees of control afforded to us by different channels, can we align our content with what each of them does best. This concept is called Owned Asset Optimization RJ Licata began working at  Tarakeet, a central-NY Mktg agency in 2014. He is now the director of marketing there. Prior to that, RJ worked in New Media and Web Strategy with the fabled Syracuse University football program, running their social media and official team site.  RJ has a bachelor's degree from SUNY Cortland and received his master's degree in instructional design, development and evaluation from Syracuse University. RJ is also a fiction and non-fiction author and together with his wife, tries corralling their three children. Links for all people and entities mentioned are in the shownotes on the Funnel Reboot site.  

Join Nate Matherson as he sits down with Nam Le for the thirteenth episode of the Optimize podcast. Nam is a a growth specialist with a specialization in SEO and Organic Growth, based in San Francisco California. He is currently the Senior Growth Manager leading SEO/Organic Growth and Website Strategy at Rippling, with previous experience at Wayfair and SnagAJob. In this episode, we navigated a wide range of content and SEO strategy topics for both B2B and B2C. Over the course of the episode Nam and Nate discuss unconventional SEO advice and how rapid product development impacts content strategy. Nam also shares his opinion on building an SEO and content team from scratch — revealing everything from screening candidates to setting effective KPIs. Closing out the episode is our popular lightning round of questions! For more information please visit www.positional.com, or email us at podcast@positional.com.Resources:Join Positional's Private Beta Here: www.positional.comCheck in with Nate on LinkedIn & TwitterCheck in with Nam on LinkedInWhat to Listen For:02:14 Nam's background at SnagAJob, Wayfair, and Rippling03:47 Nam's Wayfair experience05:19 Unconventional SEO strategy advice07:42 B2C SEO vs. B2B SEO09:57 How Rippling strategizes SEO and content to influence the buyer journey11:14 Different types of B2B content you should be creating in 202315:14 Getting ahead of rapid product development from a content and SEO perspective17:36 How to set KPIs and goals for content and SEO teams23:24 In highly competitive verticals can building content and investing in SEO be successful in 2023?28:44 How do I hire a person for my SEO or content team and what skills should I look for?30:54 The importance of cross-functional teams for SEO and content marketing32:10 Rippling's Content and SEO Team Composition33:02 Lightning question round

In this episode, I discuss a new SEO strategy that I read about and how to do itShow Notes and Other Domains:smashingthemes.comcamarofamily.comdinerotravel.comdogstraveling.comeasytravelday.comtravelmealbag.comwakandatravel.comletstravelup.comixtheme.comnotmute.comEpisode PageJoin the Email ListThis podcast is proudly hosted on Caproni.fm.Support this podcast

Podcast SummaryIn this conversation with Simon Chuang, Director of Digital Marketing at Lacework, he talks about orchestrating and implementing high-quality lead-opportunity handoffs to drive efficiency and growth.Today, you'll hear about Lacework's process and execution, their lead opportunity quality feedback loop, how they systematize data collection further down the funnel, the things that Simon would've done differently a year ago, and the exciting next frontier.Prior to joining Lacework, Simon served as the Manager of Digital Marketing and Web Strategy at Lam Research, Senior Marketing Manager at Revvo, and as Senior Digital Marketing Manager at Druva.Episode Outline[02:54] Lead opportunity quality feedback at Lacework.[05:00] The process and execution.[09:58] Systematizing data collection.[11:56] What Simon would've done differently.[14:20] What's the next frontier? Connect with SimonWebsite.LinkedIn. Connect with Matter MadeMatter Made.LinkedIn (Eli).

In this episode we explore a recent report of the High-Level Advisory Board on Effective Multilateralism - A Breakthrough for People and Planet: Effective and Inclusive Global Governance for Today and the Future (United Nations University, 2023) - which offers a pathway to revitalize the multilateral system in view of the Summit of the Future. The Summit of the Future will be a key moment to reaffirm and recommit to effective multilateralism in the interest of both people and the planet. Adam Day is Head of the Geneva Office of United Nations University Centre for Policy Research. He oversees programming on peacebuilding, human rights, peacekeeping, climate-security, sanctions, and global governance, while also acting as co-lead on UNU-CPR's support to the High-Level Advisory Board on Effective Multilateralism.   Resources United Nations University: https://unu.edu/explore HLAB Report: https://highleveladvisoryboard.org/breakthrough/pdf/56892_UNU_HLAB_report_Final_LOWRES.pdf   High Level Advisory Board: https://highleveladvisoryboard.org/   Books mentioned: Slaughter, Anne-Marie. (2018). The Chessboard and the Web: Strategies of Connection in a Networked World. Yale University Press. Carayannis, Tatiana & Weiss, Thomas G. (2021) The “Third” United Nations: How A Knowledge Ecology Helps the UN Think. Oxford University Press.     Where to listen to this episode  ·         Apple podcasts:  https://podcasts.apple.com/us/podcast/the-next-page/id1469021154 ·         Spotify: https://open.spotify.com/show/10fp8ROoVdve0el88KyFLy ·         YouTube: https://www.youtube.com/watch?v=Jc7CX2RRWZ8&list=PLmzrhlc0gF6KlZ8KES5Jzho0d-UZdyuIx Content    Speaker: Dr. Adam Day, Head of Geneva Office, United Nations University Centre for Policy Research Host: Francesco Pisano Producer, editing & social media: Amy Smith Recorded & produced at the United Nations Library & Archives Geneva 

In this episode, host Shiro interviews Joshua Charles, Director of Web Strategy and Technology at Rutgers Business School. They discuss the importance of creating personas and using data to inform marketing strategies in higher ed. Joshua shares insights into how his team approaches web analytics and sets KPIs based on strategic objectives like enrollment and brand visibility. They also talk about the role of collaboration and building relationships across different units and schools within Rutgers University to support marketing goals. Listeners will gain practical advice on how to create effective marketing campaigns for higher ed, including using website strategy and analytics to target specific audiences and measuring success through KPIs. They will also learn about the benefits of collaboration and networking within the higher ed community to stay up-to-date with industry trends and best practices. Overall, this episode provides valuable insights and practical tips for higher education marketing leaders looking to improve their demand generation strategies and tactics. Tune in to learn from Joshua's expertise and elevate your marketing game in higher ed. Connect with Joshua: https://www.linkedin.com/in/joshuacharles/ Visit Concept3D.com to learn more about our Interactive Maps, Localist Events Calendar, and 360° Tour solutions

When was the last time you updated your website? Despite the popularity and traction of social media sites, having a stand-alone website to promote your work and build your brand is key to connecting with your given audience. In this week's podcast, we explore the dynamics of building and maintaining a professional caliber website with insights from both sides of the coin.  We start by chatting with website designer Alex Vita, who shares pet peeves as well as the best practices he's honed over more than 13 years of work with photo industry clients. All will benefit from Alex's insights on building a client-focused website as a way to build trust. After a break we get the artist's perspective from the illustrious photographer, environmental activist, and creative whirlwind Benjamin Von Wong, who also happens to be one of Alex's clients. Listen in as Ben and Alex discuss his web strategy and take a deep dive into the challenges of staying relevant and getting noticed in an oversaturated creative climate. We also dip into thoughts about how the evolution of AI is likely to change the future of the visual world, to make photographs the starting point for a conversation rather than its final purpose. Guests: Alex Vita and Benjamin Von Wong Top shot © Benjamin Von Wong For more information on our guests and the gear they use, click here. Episode Timeline   3:55: What role do stand-alone photography websites play in a world of viral social media sites?   12:16: Alex's pet peeves in photography websites. Two general categories: poor content and poor user experience.   20:55: Bounce rates, Google analytics reports, and how to determine the success of your website.   26:17: What are the most important considerations for good SEO and how have best practices for SEO changed over time?   31:59: Alex's recommendations for image size and compression for fast performance and readability on a wide range of devices—from mobile to retina screens.   35:55: Episode break   36:56: The varied roles that Ben Von Wong's websites and web presence play in communicating his environmental message. 41:40: How Ben's various microsites and social media presence helps with virality in marketing his work. 47:25: Ben's position as an environmentalist in a world full of advertising and boosted content—Ethics and principals come first. 52:30: How the evolution of AI and integration with Chat GPT is about to change the future of the visual world. 1:02:33: Ben's recommendations for what to look for when seeking to work with a web designer. Guest Bios: Alex Vita is a professional website designer, specialized in crafting sites for photographers and photo agencies. Working from his home base in Bucharest, Romania, Alex's super-power is thinking outside the box to grasp the big picture, helping photographers to structure their web presence by prioritizing maximum impact. Ben Von Wong is a Canadian artist, photographer, social influencer, and activist, best known for his hyper-realistic style, bridging photography and fantasy. His storytelling targets environmental issues such as ocean plastics, fashion pollution, and electronic waste, fueled by an extensive viral component that has generated more than 100 million views to date.   Stay Connected: Alex Vita's Website: https://www.foregroundweb.com/ Alex Vita's Facebook: https://www.facebook.com/foregroundweb Alex Vita's Instagram: https://www.instagram.com/foregroundweb/ Alex Vita's Twitter: https://twitter.com/foregroundweb Alex Vita's YouTube: https://www.youtube.com/@foregroundweb   Benjamin Von Wong's Website: https://www.vonwong.com Benjamin Von Wong's Blog: https://blog.vonwong.com Benjamin Von Wong's Case Studies: https://unforgettablelabs.com Benjamin Von Wong's Facebook: https://www.facebook.com/thevonwong Benjamin Von Wong's Instagram: https://www.instagram.com/vonwong Benjamin Von Wong's Twitter: https://twitter.com/thevonwong Alex Vita's YouTube: https://www.youtube.com/c/Vonwong%20

Kelly Johnson, Sr Director of Content Strategy and Web Strategy at Lever, talks with Jeremy about the promises and perils for B2B marketers of investing time and resources in emerging content types, including TikTok, augmented reality, and virtual reality.Highlights:The promises and perils of build content on "rented land," i.e. platforms that may not have a long shelf lifeDealing with security concerns on new platformsHow can B2B marketers use immersive experiences like VR? May be too soon to tell ...Learn more about LeverConnect with Kelly on LinkedInMemorable quotes:"So I think that's a concern with any platform, to be honest with you. That's not your own. You always have to evaluate how much time and attention and investment you wanna make in it before if it should go away, you lose that appendage, so to speak, or that tool in your arsenal to create an audience""One of the challenges I've heard TikTok had was the purported breach that basically exposed some private data. Cybersecurity analysts discovered a breach of an insecure  server, that allowed TikTok storage to  be exposed and  which contains, personal user data, so that type of security breach gives me pause"

Jon Rhoades - Yo City, Co-Found, Logic NebraskaI love Nebraska and Nebraska entrepreneurs and have had a pretty fun career in tech. I started out repairing Motorola E815s and V1 Razrs then climbed wireless towers for an upstart ISP, did business systems consulting, and even got to play the Head of Mobile and Web Strategy for a large coop. My current path is by far my favorite.  I have jumped both feet into the world of startups. At Logic, we work to support innovators and startups. I am in the process of growing Yo.City, a startup focused on automating destination marketing organizations with the goal of engaging visitors and activating locals. Also, we are working on a community-building effort called CoFound Grand Island with the goal of expanding the support system in Grand Island for high-scale, high-growth businessesWebsite: https://yo.cityCheck out  www.heavenlywaffles.com  Local Art Plug - Xavier Jackson Local art Plug (formerly known as showcase) makes art accessible. We help arts organizations provide a platform for their emerging, local artists. Local Art Pluh also helps art patrons - both established and aspirational - identify artists within their community. Most importantly, we help artists showcase their work to a broader audience. Local Art Plug acts as the roster, e-commerce engine, and customer marketplace for local arts communities.Website: https://localartplug.com/?v=7516fd43adaaCheck out -https://coppermillsteakhouse-kearney.com/food-menu/Entry Envy  - Jennifer Lea Founded in Omaha, Nebraska, Entry Envy is the perfect solution to instant curb appeal, a welcoming entry, and a personalized way to identify "home." Each sign is personalized with the customer's choice of modern house numbers, last name, or monogram. All three sign styles (exterior horizontal, exterior vertical, and interior) feature a small planter box. Our monthly subscription Envy Refill Decor Kits make it convenient to celebrate every holiday and season. Entry Envy signs express beautifully and simply...someone lives here, someone cares, and someone is loved.Website: https://entry-envy.comSupport the show

People often look at websites from just a technical or aesthetic point of view but overlook how a website can be an excellent marketing tool to help shape communications and marketing goals.   Joshua Charles, the Director of Web Strategy and Technology at Rutgers Business School, joins us to discuss how you can utilize your website to market your college. Joshua brings excellent insights from what they have done at Rutgers University to increase enrollment and retention through their website.   Join us as we discuss: How Rutgers Business School is positively affecting Recruitment and Retention via their websites.   How to better address the entire student life cycle through the website. Maximizing results while managing restrained resources.

With Aaron out of town, Michael takes the microphone solo to dive into why the Shannon-Weaver Model makes a great foundation to launch your design strategy. By putting people at the center of your process,...

Digital tools are increasingly critical to any community financial; institution's marketing program. However, with so many options literally at one's fingertips, it can be difficult to create a cohesive, effective digital marketing strategy. That said, the starting point is always a careful consideration of the institution's culture.In this episode of the Digital Banking podcast, host Josh DeTar welcomed Kristin Harrison, the Director of Business Development at Web Strategies. The two discussed the importance of thinking outside the box in digital marketing (especially in the financial space), how to stand out in today's competitive market, and why you need to be progressive if you want to succeed in such a crowded space.

Since the holiday season we have brought to you a special mini-series looking at how the things that keep us connected – like trade, tech, the internet, and migration – can also tear us apart. But rather than despairing at the state of the world, the geopolitics and ongoing superpower battles, Mark Leonard is joined by a number of high-level thinkers in this mini-series in order to find strategies for shaping and surviving our new reality. We call it The Age of Unpeace: Therapy for internationalists.    Join us on this journey to a more therapeutic approach to international relations. The mini-series brings you five special episodes with guests including today's Anne-Marie Slaughter, Marietje Schaake, and Anne Marie Slaughter. We hope you find some healing! For past episodes in this series, check them out here: buff.ly/3ecRbiO _____________ Today Mark is joined by Anne-Marie Slaughter, chief executive of the think-tank New America. Previously, she was dean of Princeton School of Public and International Affairs and director of policy planning in the US State Department. Together, Mark and Anne-Marie go through the five steps of self-help for internationalists and discuss the reconceptualisation of globalisation while focusing on different players that form the hidden wiring of much of our everyday lives: Why are our societies are increasingly divided over identity, equality, and history? What effect does connectivity have on societies? Further Reading: - Renewal: From Crisis to Transformation in Our Lives, Work, and Politics by Anne-Marie Slaughter - The Chessboard and the Web: Strategies of Connection in a Networked World by Anne-Marie Slaughter

 What you don't know about digital marketing can be your undoing. That is 2021 fact.For some years credit union c-suite occupants have shrugged off digital marketing - it's just for kids, our members skew old.  Maybe that was true (maybe it wasn't as true as the c-suiters believed) but what now has become indisputable in our pandemic era is that digital is here and it has become a significant part of just about every life.That includes credit union members.Where's a credit union to get started in digital marketing? That's what you will hear about in this podcast with Amber Callahan, VP of marketing at 1st Advantage FCU in Virginia, and Kristin Harrison, director of business development at Web Strategies, also in Virginia.They have had a multi-year journey together and you will learn how to get started in digital marketing and how to go to next, higher levels.Do note: this is pretty much a tech free podcast.  There's no need to have a techie at your side for this one.And accept the reality: we have entered the zone where tech is what matters. To quote the New York Times about Google and Facebook: "these tech companies are rich and powerful because they are the biggest sellers of advertising in the world."Digital already accounts for more than half of global ad spend.  Many billions of dollars get spent on digital advertising.  There are good reasons for that. You will hear about that in this podcast.Listen up.Like what you are hearing? Find out how you can help sponsor this podcast here. Very affordable sponsorship packages are available. Email rjmcgarvey@gmail.comAnd like this podcast on whatever service you use to stream it. That matters.Find out more about CU2.0 and the digital transformation of credit unions here. It's a journey every credit union needs to take. Pronto

Anne-Marie Slaughter is an optimist, and a patriot, and an advocate for both personal and national renewal. We talk about the difference between renewal and both reinvention (out with the old) and restoration (back in with the old), and what it means for our politics. We also discuss her work on women, men, families and equality, almost a decade on from her famous essay “Why Women Still Can't Have it All”; the need for more grace in both our public and private life; why we should be “calling in” in private, rather than “calling out” in public; the lessons in leadership from her role as head of the New American think-tank; the past and future of feminism; our long overdue reckoning on racial justice; how to prepare for the 250th birthday of our country; and the unique power of women after the menopause. Enjoy!    Anne-Marie Slaughter  Anne-Marie Slaughter is the CEO of New America and Bert G. Kerstetter '66 University Professor Emerita of Politics and International Affairs at Princeton University. From 2009–2011, she served as director of policy planning for the United States Department of State, the first woman to hold that position. Prior to her government service, Anne-Marie was the Dean of Princeton University's School of Public and International Affairs (formerly the Woodrow Wilson School) from 2002–2009 and the J. Sinclair Armstrong Professor of International, Foreign, and Comparative Law at Harvard Law School from 1994-2002.   In 2012 she published the article “Why Women Still Can't Have It All,” in the Atlantic, which quickly became the most read article in the history of the magazine and helped spawn a renewed national debate on the continued obstacles to genuine full male-female equality. Her books include Unfinished Business: Women, Men, Work, Family (2015), ​The Chessboard and the Web: Strategies of Connection in a Networked World (2017)​, and her latest, Renewal: From Crisis to Transformation in Our Lives, Work, and Politics (2021). Foreign Policy magazine named her to their annual list of the Top 100 Global Thinkers in 2009, 2010, 2011, and 2012. She received a B.A. from Princeton, and M.Phil and DPhil in international relations from Oxford.   The Dialogues Team  Creator: Richard Reeves Artwork: George Vaughan Thomas Tech Support: Cameron Hauver-Reeves Music: "Remember" by Bencoolen (thanks for the permission, guys!)

Carlos Vazquez is Director of Community Education and Empowerment at Hotwire Communications — one of the nation's leading fiber optics telecommunications provider — and President and CEO of Miami EdTech - a non-profit that provides professional development to teachers and helps them integrate Computer Science, Computational Thinking, and Entrepreneurship into Core Content areas like Math and Science. Carlos is Puerto Rican and Dominican and grew up in the South Bronx where he attended Public School through middle school. He was the first in his family to graduate college and credits his passion for supporting teachers to his experience as a student and then as a teacher through the New York City Teaching Fellows program. Carlos graduated with a degree in Computer Science from Fordham University and holds an M.S. in Web Strategy & Design and an M.S. in Education. He has taught from the elementary to the college level for over 15 years in New York City, San Francisco, and Miami. Passionate about Workforce Education, Carlos co-founded a virtual training platform that uses brain science and social learning in an innovative way that allows students to take control of their learning and get feedback from their peers and mentors in a multitude of ways.

Websites are often the first point of contact between Main Street and its customers, making a robust online presence a pivotal component to business success.   No matter where you look, there is evidence that forced closures, physical distancing, and stay-at-home orders have made life challenging for SMBs.  There has also been an unprecedented surge in online shopping, and the need for certain freight logistics to fulfill the many orders. Some businesses will not survive and some changes in customer behavior will not revert to the way they were in the past.  Surviving, and eventually thriving, in the Post-COVID era means acknowledging and accepting that the impact of COVID on our communities and culture will affect traditional Main Street strategies for years to come. The last year of pandemic life has made customers more tech-savvy than ever, raising their digital expectations.  Main Street websites must offer the positive user experience today's consumer expects.  They must be digital gateways and storefronts designed and managed with the same care as physical locations.  We are joined by Charlie Birch, Main Street Website Strategist at Third Eye Web Strategies a Main Street America Allied Member.  Charlie and her team believe that a web presence strategy that focuses on a sense of exploration and belonging will never cease to be relevant.  If your SMB is looking for help converting Main Street & More Web Traffic Into Foot Traffic, you need to tune in and listen to CHARLIE! Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.Segment 1Steven starts the showOff by introducing his guest Charlie Birch, Main Street Website Strategist at Third Eye Web Strategies a Main Street America Allied Member. Steven talks about how the pandemic has effected online shopping raising their online presence and knowledge. Charlie shares how she got to the job she has now and how she got to this point in life. Segment 2Charlie talks about how e-commerce is the now and the future so she encourages her clients to broaden their exposure. She looks at not what they sell but how they sell it. Charlie talks about core details that add to the experience of collective web experience.  Segment 3Charlie talks about setting expectations and creating a reality of going digital. Keeping in mind that the website is an extension of not only the store but an extension of the people who work there. Segment 4Steven wraps up the show with Charlie by redefining that individuals have different jobs and different options of creating their image online that will best represent them. Steven also asks his favorite questions and Charlie shares her advice for listeners to have a more productive work week. 

This week's episode of Borne the Battle features Air Force Veteran Marti Moore, who discusses her military career and she became group vice president of technology implementation at Spectrum Charter Communications. Moore served 11 years in the Air Force and Air Force Reserve as a systems engineering chief, and developed software for satellite tracking systems at Cheyenne Mountain Complex in Colorado.In 1995, Moore transitioned to civilian life. She discusses how she was recruited to work in technology through an officer recruiting program at Peterson Air Force Base and how her leadership experience in the military helped her succeed. Moore held various management positions in the media and telecommunications industries, including vice president of technology at Media News Group, and worked as a reservist at the Pentagon. In 2010, she became the vice president of Web Strategy and Customer Experience at Spectrum Charter. She currently leads an agile transformation team with the Engineering and Technology Department as the group vice president of Technology Implementation. Moore talks about how the entertainment experience is changing and how Spectrum is combatting Artificial Intelligence hacking programs.Additionally, Moore talks about leading the Spectrum Veterans Business Resource Group (BRG) in 2019 as co-chair at Charter, and also talks about the history and mission of BRG. The Veterans BRG serves to help Veterans successfully transition to civilian life, grow their careers, and help businesses become successful. The Veterans group now has over 1,000 employees. Finally, she delves into how BRG offers employees who are also Veterans the opportunity to partake in mentorship, support and professional growth programs.In this episode, Moore discusses… Her definition of true leadership. How Hiring Our Heroes helps Veterans secure civilian jobs. The valued skills that Veterans bring to the civilian workforce. Why Veterans should apply to Spectrum Charter. Borne the Battle Veteran of the Week:Army Veteran Francis Cunningham Additional Links: Borne the Battle #207: Marine Recon Veteran Alex Calfee, Co-Founder of OpLign. Borne the Battle #218: David Muir, Easterseals' Veteran Staffing Network. Borne the Battle #198: Marine Corps Veteran Beau Higgins, Amazon Military Affairs. https://jobs.spectrum.com/military-recruiting-programs. https://www.uschamberfoundation.org/hiring-our-heroes/. Charter's Continued Commitment to Military Veterans. VA responds with record number of Fourth Mission assignments to assist America during pandemic.

We're back with another episode diving deeper into Website Strategy and this time we're gonna look at the 4 most important elements that constitute a high-converting web strategy... well, actually there are 5 – you get an extra little bonus at the end of the episode! By having a clear plan for your strategy, you'll be able to guide your clients through this process with ease and confidence, really portray yourself as an expert in your field, and build a website that is focused on their business goals first to help them scale and grow beyond the launch. _____ Be the first to hear about the launch of my Website Strategy Guide right here: one6creative.com/webstrategywaitlist As a bonus, you'll receive a list of ALL the questions to ask your client during your strategy session!

Would sprinkles make a foul cake taste better? They sure can make it look better but it will stick taste “yuk”! Same goes for a website that lacks strategy!  Website strategy should be the very first thing you do before you even think of creating wireframes, mockups or choosing your site's fonts and colors. In this episode, we're gonna talk about what exactly is web strategy, why it's so important and how to communicate its importance to your clients even If they're shiny-object seekers.  _____ Be the first to hear about the launch of my Website Strategy Guide right here: one6creative.com/webstrategywaitlist As a bonus, you'll receive a list of ALL the questions to ask your client during your strategy session!

On this episode of Sell or Fail, hosts Williams Brack and Sam Nelson are joined by Dana James Mwangi, Founder & CEO of Cheers Creative. They have a conversation on the importance of being able to sell your brand. Make sure to catch all new episodes of Sell or Fail on the Kudzukian App or Kudzukian.com.  

Ashley Swanson, freelancer and web strategy extraordinaire, kicks off our second season with an abundance of great advice for building trust through your business's web strategy. Oh, and did we mention we have a new host? Take a listen - and don't forget to follow the Big Brand Theory podcast on Facebook and Instagram, and check out Blackwood Creative on our website, Facebook, Instagram, and LinkedIn!

In this episode, we talk with Matt Sluzinsky, Director of Web Strategy and Services at Mayo Clinic College of Medicine and Science. While Mayo Clinic is one of the most recognizable names in medicine, many are surprised to learn the clinic also provides over 400 academic programs ranging from entry-level certificates to elite residency programs. As part of the school's efforts to raise awareness about the extraordinary range of opportunities available at the college, Matt and his team partnered with an outside firm to create a series of journey maps to better understand how different types of students engage in the decision-making process and how to better tailor the college's online content to support prospective students in their journey. According to Matt, the results were illuminating and helped to energize his team's efforts as they set about a full-scale redesign of the college's website. Backed by fresh, compelling data, his team was able to focus their efforts on developing the specific types of content they knew would have the greatest impact on prospective students, including the creation of a comprehensive online healthcare careers guide. In this episode, Matt outlines the process his team used to create the journey maps and shares specific examples of how the journey mapping process informed his team's work.

Today Neil learns more about the Citrix Developer Program. The guests also talk about micro apps, and how Zoho syncs up with Citrix in this domain. About John Panagulias John has over 20 years of experience building technology partner programs, strategic alliances, and marketing at multi-billion-dollar technology companies such as Sun Microsystems and VMware. He is currently Director of Developer and Partner Programs at Citrix, where he leads the Citrix Ready Program and the new Developer Program for Citrix Workspace. Prior to Citrix, John was a Sr. Marketing Manager for Cloud Solutions at VMware. During his time at Sun, he held positions in Market and Business Development, Partner Marketing, and Web Strategy. About Citrix Company Profile: Citrix (NASDAQ: CTXS) is powering a better way to work with unified workspace, networking, and analytics solutions that help organizations unlock innovation, engage customers, and boost productivity without sacrificing security. With Citrix, users get a seamless work experience, and IT has a unified platform to secure, manage, and monitor diverse technologies in complex cloud environments. Citrix solutions are in use by more than 400,000 organizations, including 98 percent of the Fortune 500. About Vinay Chandrasekaran: Vinay navigates complex business and technology relationships by working with senior executives to establish platform standards and set engagement strategy for Zoho and it's technology partners. He also leads the strategy and execution of product-enabling partnerships to fuel Zoho, including identifying new opportunities where partnerships can help accelerate product growth. With a passion for entrepreneurship, marketing, and technology, Vinay enjoys solving complex business problems with technology solutions; he has held various business development and growth roles at Zoho. About Zoho: Founded in 1996, Zoho Corporation is the software company behind three great brands: Zoho, ManageEngine, and WebNMS. With 45+ apps, Zoho covers nearly every major business category, including sales, marketing, customer support, accounting, and back-office operations, and an array of productivity and collaboration tools, Zoho Corporation is one of the world's most prolific software companies. Zoho is privately held and profitable, with more than 8,000 employees. Zoho is headquartered in Austin, Texas, with international headquarters in Chennai, India. Zoho respects user privacy and does not have an ad-revenue model in any part of its business, including its free products. More than 50 million users around the world, across hundreds of thousands of companies, rely on Zoho every day to run their businesses, including Zoho itself. For more information, please visit www.zoho.com Join the Citrix Developer Program - https://www.citrix.com/community/citrix-developer/ Get Your Test Instance - https://developer.cloud.com/citrix-workspace

FIrst half of a podcast on Web Strategy in this time of crisis. Forging hinderance into helpfulness.MP4 recording     MP3 recording Your browser does not support the audio element.

Web Strategy devient Podcast Academy ! Je propose une formation au podcast, car c'est un média de qualité, authentique et en pleine expansion. Le podcast te permet de créer une réelle relation de confiance avec tes auditeurs. Imagine que tu puisses parler directement dans l'oreille de ton prospect, que lui dirais-tu ? Profite de cette période plus calme pour te former au podcast, rejoins la Podcast Academy, contact-moi pour plus d'info. Les formations se font habituellement en rencontre physique en privé ou en petit groupe, 2-3 participants maximum. Durant la cette période de pandémie, les cours ont lieu en ligne. Je te souhaite bien du plaisir à écouter cet épisode. N'hésite pas à laisser un commentaire ici ou au 079 781 02 76 pour toute infos sur le podcast ou si tu souhaites créer ton propre podcast. Un grand merci à Emilie Schlosser de Miligraph qui a réalisé le logo ! Va voir son site : https://www.miligraph.ch/ A très vite ;) Guillaume Stévenin https://podcastacademy.ch

In this episode of the Citrix Ready Podcast series, I explore how Citrix and Zoho are working together to solve real-world problems for businesses. Today I want to learn more about the Citrix Developer Program. We also talk about micro apps, and how Zoho syncs up with Citrix in this domain. About John Panagulias John has over 20 years of experience building technology partner programs, strategic alliances, and marketing at multi-billion-dollar technology companies such as Sun Microsystems and VMware. He is currently Director of Developer and Partner Programs at Citrix, where he leads the Citrix Ready Program and the new Developer Program for Citrix Workspace. Prior to Citrix, John was a Sr. Marketing Manager for Cloud Solutions at VMware. During his time at Sun, he held positions in Market and Business Development, Partner Marketing, and Web Strategy. About Citrix Company Profile: Citrix (NASDAQ: CTXS) is powering a better way to work with unified workspace, networking, and analytics solutions that help organizations unlock innovation, engage customers, and boost productivity without sacrificing security. With Citrix, users get a seamless work experience, and IT has a unified platform to secure, manage, and monitor diverse technologies in complex cloud environments. Citrix solutions are in use by more than 400,000 organizations, including 98 percent of the Fortune 500. About Vinay Chandrasekaran: Vinay navigates complex business and technology relationships by working with senior executives to establish platform standards and set engagement strategy for Zoho and it's technology partners. He also leads the strategy and execution of product-enabling partnerships to fuel Zoho, including identifying new opportunities where partnerships can help accelerate product growth. With a passion for entrepreneurship, marketing, and technology, Vinay enjoys solving complex business problems with technology solutions; he has held various business development and growth roles at Zoho. About Zoho: Founded in 1996, Zoho Corporation is the software company behind three great brands: Zoho, ManageEngine, and WebNMS. With 45+ apps, Zoho covers nearly every major business category, including sales, marketing, customer support, accounting, and back-office operations, and an array of productivity and collaboration tools, Zoho Corporation is one of the world's most prolific software companies. Zoho is privately held and profitable, with more than 8,000 employees. Zoho is headquartered in Austin, Texas, with international headquarters in Chennai, India. Zoho respects user privacy and does not have an ad-revenue model in any part of its business, including its free products. More than 50 million users around the world, across hundreds of thousands of companies, rely on Zoho every day to run their businesses, including Zoho itself. For more information, please visit www.zoho.com Join the Citrix Developer Program - https://www.citrix.com/community/citrix-developer/ Get Your Test Instance - https://developer.cloud.com/citrix-workspace

Welcome to Season 2 of the Remote Show! We're kicking off 2020 at The Remote Show with Scott Mathson, who runs Web Strategy, Growth, SEO at Netlify and also is the bootstrapped founder of Plink. We were super excited to chat with Scott, as he is an ever present name in the remote work and bootstrapped founder communities.We get into all kind of interesting topics from his background in woodworking, his experiences at Auth0 to taking on his new role at Netlify and bootstrapping his new startup Plink (Scott graciously created a free subscription Plink custom link for listeners of The Remote Show (and desktop Show Page, Episodes Page). Scott is another great example of someone who is insightful, honest and open about his work experience about burnout, career progression and the pros and cons of working remotely. Scott is a mentor at Lambda School and one of his initial mentors was Pete Sveen. For those of you interested in woodworking and DIY projects, you should check out Pete : -)Burn out resources mentioned: journaling, therapy, scheduling in self care time, mindfulness & meditation - Headspace, MacOS Aware App , Pomodoro techniques, Coworking, etc.Scott's book he'd force everyone to read: Into the Wild by Jon Krakauer. Find out more about Scott at: https://scottmathson.com/, https://twitter.com/scottmathson, https://linkedin.com/in/scottmathson and Mathson Design Co. You should all check out another project of Scott's: Makerviews, a place to share the stories of and advice from a variety of makers, designers, and artists. Please enjoy!

Over the last decade web development has been on a roller coaster ride. First, it was highly technical and only for developers. Then it was plug and play - so easy a cave man could do it. The truth is that you can spin up a nice looking site quickly, but for brands the answer is much more complex. Join Sara Myers and Tom Keathley as they discuss trends in web development and strategy. All that and more on this week's episode of The A Game.

Just when you got used to millennials, along comes Gen Z. As these younger professionals are now entering the workforce and making their own purchase decisions they bring a very different set of experiences and a different set of values to those interactions. In today's covnersation with David Vogelpohl, VP, Web Strategy of WP Engine shares the results of a survey looking at generational differences and explains how this will affect you as an employer or a business marketing to this communit.  About David David Vogelpohl is a proud father of 3 wonderful children, an adoring fan of his amazing wife, and a >20 year veteran in digital. David works as a VP for WP Engine (a DXP for WordPress) where he leads WordPress ecosystem strategy, serves as brand lead for the Genesis & StudioPress product suites, and embark on various special missions to support WordPress and the open source community.

Chris Leone always knew he wanted to run a business or, better yet, found one. His first real job out of college was in an entry level role at Web Strategies, a digital marketing agency in Richmond, Virginia. After a decade of due diligence, he was promoted to president of the company. Because Chris realizes how precious life is, he’s dedicated to living a good life where he turns his dreams into reality. His ultimate dream is to found his own business one day, but right now, he’s enjoying working hard to help his current business grow every single year. In today’s episode, he provides advice and encouragement for others who run a business or share the same dream of founding a business one day!Support the show (http://buildingabusinessthatlasts.com)

Our guests today: David Vogelpohl, VP of Web Strategy at WP Engine. He's here to discuss Wordpress and it's uses in Oil and Gas and other industries across the globe.    Leave a Review Enjoy listening? Support the show by leaving a review in iTunes. Flutura Giveaway Enter here to win! Sign-up for your chance to win a branded Flutura & OGGN Port Authority Cyber Backpack!   Product Reviews If you have a tech product you want me to review, reach out and let me know! As an Amazon Associate I earn a small commission, at no additional cost to you when you click through my links and make a purchase. This helps support this show.  FilMic Fes   Upcoming Events NOV Sporting Clay Tournament | September 20, 2019 Midstream Networking Golf Tournament Timor Leste Oil & Gas Summit 2019 | October 3-4 7TH Balkans Petroleum 2019 | October 24-25' Thank you to our sponsors: Liberty Oilfield Services Discovery Land Services Denver Petroleum Club Global Energy Management Program OGGN is always accepting Happy Hour sponsors.  If you would like to get your company in front of our large young, professional audience, reach out to our Project Coordinator, Brooke Omachel by e-mail More Oil and Gas Global Network Podcasts Oil and Gas This Week Podcast | Oil and Gas HS&E Podcast | Oil and Gas Startups Podcast | Oil and Gas Industry Leaders | Oil and Gas Legal Risk | Oil and Gas Onshore | Permian Perspective Engage with Oil and Gas Global Network LinkedIn Group | Facebook | modalpoint Connect with Mark LaCour LinkedIn| E-Mail | Oil and Gas Global Network

Anne-Marie Slaughter is the CEO of New America, a public policy institute and idea incubator whose mission is to realize America’s highest ideals by confronting the challenges posed by technological and social change. Together with her team of scientists, technologists and political and economic thinkers, Slaughter works to generate big ideas as templates for change. Slaughter, who was named one of Foreign Policy’s Top 100 Global Thinkers from 2009 to 2012, is also a celebrated author and editor. In her latest book "The Chessboard and the Web: Strategies of Connection in a Networked World," she uses network science to develop a new way of thinking about strategy in business and politics in the current era of rapid change and disruption. She was the first woman to serve as the Director of Policy Planning, a title she held from 2009 to 2011, under U.S. Secretary of State Hillary Clinton and President Barack Obama. Also professor and a lawyer, Slaughter is the Bert G. Kerstetter '66 University Professor Emerita of Politics and International Affairs at Princeton University and was the Dean of Princeton's Woodrow Wilson School of Public and International Affairs from 2002 to 2009. This fall, Slaughter will be a spotlight speaker at AFP 2019 in Boston, in which she will speak on the future of work. She’ll examine how work is changing, and how everyone, regardless of age or tenure, has to continue to learn and develop new skills.  AFP 2019, this October in Boston, is where treasury and finance professionals separate the hype from the reality. Visit www.afp2019.org/register to sign up and use discount code PODCASTAFP2019 at checkout to save $100.

Article complet sur https://webstrategy.ch/lepodcast/014mastermind/ Salut à toi ! Dans cet épisode, je te parle du mastermind group que j'ai créé et qui aura lieu du 27 août 2019 au 26 novembre 2019 ! Pourquoi tu devrais faire partie d'un mastermind group ? Beaucoup d'entreprises ne deviennent pas rentable avant plusieurs années. En étant indépendant on est parfois isolé et cela peut causer la fin de l'entreprise. Ce que je constate à travers les entrepreneurs à succès dont j'écoute tous les podcasts, c'est qu'ils ont tous un point commun : ils font tous partie d'un Mastermind group ! Je me suis donc intéressé au sujet et à son fonctionnement et j'ai lancé une première session de mastermind qui s'est déjà écoulée et cela m'a permis de me rendre compte à quel point cet outil est puissant et permet d'avancer. Le but étant maintenant d'en faire bénéficier un maximum de monde et j'aimerais que tu puisses toi aussi nous rejoindre et accélérer ta croissance pro et perso ! Cliff Ravenscraft, grand entrepreneur américain dont je suis les conseils depuis 5 ans,  parle beaucoup de ses mastermind groups et comment le groupe arrive à aller de l'avant et s'entraider. Cliff a d'ailleurs organisé un séminaire de 3 jours sur l'entreprenariat, le leadership, les croyances limitantes, etc... A cette occasion, je partirai une semaine aux Etats-Unis en septembre 2019, je me réjouis de ce voyage et je t'en parlerai tout prochainement plus en détail. Ce séjour va beaucoup m'apporter, mais il va aussi beaucoup apporter à mon entourage et aux membres du mastermind group et j'ai vraiment hâte de pouvoir te faire bénéficier de tout ce que j'aurai appris. Je t'invite à écouter l'épisode maintenant pour découvrir les 10 raisons de rejoindre le mastermind group de Web Strategy. #mastermindgroup #entrepreneurship #motivation #takingthingstothenextlevel

Imagine your website is a doll. You choose the clothes, hats, and shoes for it. Some you buy, some you make yourself. Your website is similar. You rent server space from a host and drop a content management system on it. It’s a generic, website-shaped form that you can begin dressing. On this episode of Intended Consequences, we’re talking with David Vogelpohl (@wpdavidv), VP of Web Strategy at WP Engine, a premium WordPress platform. You’ll hear how - contrary to popular belief - data doesn’t really matter for David and his team when it comes to website redesigns. He says no matter what, an agency has to use data to show customers the results - and as an agency, you have to live with the good - and the bad. David tells us the website host you choose forms the bones of your ‘digital doll’ - and limits what you can make of it. Listen in as he explains. Resources and links discussed: Follow Brian on Twitter @bmassey Follow David on Twitter @wpdavidv Learn more about WP Engine Learn more about Conversion Sciences

What happens when a visitor arrives at your site? Do you have a pathway set up to guide them from that first visit through dozens of points of contact until they become a customer? If this isn't all set up in advance - Web, blog, social, email, and online store - there's little point in getting traffic to your site. The post Creating a Pathway to Purchase: Web Strategy 201 appeared first on Control Mouse Media.

We are obsessed with getting traffic to our websites. I want to challenge that concept, because let's face it - random traffic doesn't do that much for you. Web Strategy 201 is getting beyond just "traffic" as a goal and making your site much more active in the sales process. The post Beyond Getting Traffic: Web Strategy 201 appeared first on Control Mouse Media.

Competition on the Web is tough. You can't just hang your shingle and expect people to show up. A basic website isn't good enough anymore - it needs to function as a PATHWAY for prospective customers. Here's how to make your website carry more of the sales load for you. The post More Than Just a Showroom: Web Strategy 201 appeared first on Control Mouse Media.

Ariella is back with a mini-series we're calling Hiring Intelligence. We're doing the recon so you don't have to. In this episode, Ariella is chatting with Chris Leone, the President of WebStrategies Inc., which is a digital marketing firm based in Virginia. We're going to chat with him about his company, what it's like to work there, and how to land an opportunity there.

Lien vers l'épisode : https://webstrategy.ch/podcast/008emilie/ Si tu n’aime pas ton travail… Si tu as toujours eu envie de créer ton entreprise…. si tu as toujours eu envie de mettre tes qualités au service des autres ? Ecoute ce podcast jusqu’au bout ! Salut et bienvenu sur le podcast de Web Strategy, le podcast où tu découvre des métiers, des passions et des parcours de vie atypiques. Aujourd’hui, on parle de l’entreprise Miligraph créée par Emilie Schlosser. En 2014 Emilie n’a plus de travail et elle tourne cette situation en une opportunité, en créant son entreprise de graphisme. Vous découvrirez comment ça s’est fait dans le podcast. C’est tout à fait ce genre de profil que j’aime avoir dans le podcast car non seulement Emilie à créée son entreprise, mais elle a aussi changé de secteur d’activité, grâce à sa volonté et à son caractère autodidacte. Emilie nous prouve que tout est possible si on se donne les moyens et que l’on saisi l’opportunité au bon moment. Si cet épisode t’inspire, laisse un commentaire et partage ton expérience en quelques lignes. Si tu as passé un bon moment en écoutant ce podcast, partage-le avec tes amis ;) A tout bientôt Guillaume Stévenin #passion #reconversion #conversionpro #graphiste #ursy #fribourg #miligraph

David Vogelpohl is the Vice President of Web Strategy at WP Engine, a WordPress digital experience platform. WP Engine is a global leader in open source focused technology. Since 1996, David has been building teams which create and market digital experiences for the web, mobile, and beyond. David’s teams at WP Engine focus on WordPress development, WordPress core contributions, and performance marketing. David’s speaking style is focused on actionable-insights inspired by the most recent advancements in digital marketing, seasoned with over 20 years of know-how, and backed by relatable and relevant real-world examples.

David Vogelpol, Vice President of Web Strategy of WP Engine discusses how web hosting impacts digital marketing, what makes one web host better or worse than another, and how to improve your page speed.

Watch the video here. In conversation with Dick Polman, "Writer in Residence" at the University of Pennsylvania, and national political columnist at WHYY's Newsworks.org The President and CEO of the non-partisan public policy think tank New America, Anne-Marie Slaughter is the author of the bestselling Unfinished Business, a ''mother of a manifesto for working women'' (Financial Times) that won widespread admiration for its broad-scale call for workplace change. Former Director of Policy Planning at the U.S. State Department and former Dean of Princeton's Woodrow Wilson School of Public and International Affairs, she is also the author of The Idea That Is America and A New World Order. In her latest book, Slaughter rethinks the complexities of international diplomacy in a post-Cold War world. (recorded 3/30/2017)

Chris Treadaway is Founder & CEO of Polygraph Media, a Facebook Marketing Partner in Ad Technology. Chris was previously Group Product Manager of Web Strategy at Microsoft in Redmond and was also a co-founder of Stratfor. He resides in Austin with his wife Kim and daughter Margot.

We were in the studio today with several staff members to talk about the recent awards bestowed upon The River 95.3 (Royal Broadcasting, Inc.) by the VA/WV Associated Press during their recent luncheon. (See the full press release below) Randy Woodward, host of the Wake-Up Crew along with station manager, Liz Trumbull talked about the pool of submissions and the different awards we won. Randy told us what an honor it was for him to win given his lifelong love of sports. Mike O'Dell, VP of Royal Broadcasting and the voice of Shenandoah University Basketball joined us via phone to talk about being awarded "Best Play-By-Play." Liz and host, Janet Michael also talked about the 4th award - "Best Website" that the station has won for the second year in a row. PRESS RELEASE: Royal Broadcasting, Inc., parent company of local radio stations The River 95.3 and Sports Radio 1450, was awarded several awards on Saturday, April 21, 2018 at the annual Virginia/West Virginia Associated Press Broadcasters Awards held at The Greenbriar Resort in Sulpher Springs, WV. There were 370 entries submitted for 36 categories, with contestants coming from 29 different TV and radio stations across both Virginia and West Virginia. The River 95.3 swept the local sports categories. Royal Broadcasting Vice President, Mike O'Dell was awarded first place for “Best Sports Play-by-Play” for his play-calling of Shenandoah University basketball games. Judges credited him for painting “a great picture of what is going on.” “Best Sports Feature” went to Randy Woodward and Clint DeHaven for their work on Sports Dogs After Hours. Their program, which airs Thursdays at 7pm on The River 95.3 is a live and local sports talk show that also features interviews of local athletes and coaches from area schools. Judges credited the show for having “great production values” and “great energy and pacing”; judges also commented that Woodward and DeHaven “made local sports sound like the pros.” Randy Woodward's “awesome use of sound” won him the big sports award for the night as well: “Outstanding Sports Operation of the Virginias.” For the second year in a row The River 95.3 (theriver953.com) won “Best Website.” Judges described the site as “well designed and visually attractive,” as well as “easy to navigate” with “good use of interactivity.” The site was originally designed by Winchester-based, Web Strategies and is maintained by staff at The River 95.3. "When I purchased WZRV (The River 95.3) and WFTR (Sports Radio 1450) 18 years ago, I made a commitment to the local community that we would serve them in a way that honored their support of us.  The staff of Royal Broadcasting took that commitment as their own and have done a tremendous job of serving.  I think the AP Awards are a great reminder of that commitment but more important to me and to us is the on-going support of those efforts by every listener and every advertiser and every stakeholder in the northern Shenandoah Valley," says Andrew Shearer, President and owner of Royal Broadcasting.

In the latest episode, Chris Leone of Web Strategies, Inc. generously shares in detail the “highly accountable, highly trackable system” that drives his agency's marketing. He shares not only the guts of their process (which tools they use and which are most effective), but also why they do it the way they do. It's another excellent example of marketers practicing what they preach, essential if you are going to be credible to your clients and prospects. If you like what you hear, write a review, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.

 This is a followup to our last episode E78 where we talked about our web strategy we're using with clients in 2018. This episode is a bit more tactical and is effectively a web strategy checklist, the tactical things that go into an effective online marketing strategy. Listening options: Click here to listen on […] The post E79 – Web Strategy Checklist appeared first on The Business Marketing Show.

Leonardo Vannucci è uno stratega digitale che crea contenuti diversi per vari clienti. Si occupa di Storytelling, Social Media, Web Strategy e di eventi e formazione. Gestisce il sito Affabula.com, oltre ad occuparsi di clienti che operano nel campo della moda, della sanità e della formazione professionale. Per tutti loro studia la strategia di marketing, cura i contenuti di blog e Social, coordina le campagne fotografiche e segue i progetti di videomarketing. Leonardo è anche un collega Youtuber che pubblica periodicamente su questa piattaforma. Parliamo di come fare a creare una piattaforma basata su Youtube, del concetto di 'bravo marketer' e di modi efficaci per diffondere un'idea o un prodotto.

Dr. Anne-Marie Slaughter, president of the New America Foundation and former director of the State Department Office of Policy Planning discusses her new book The Chessboard and the Web: Strategies of Connection in a Networked World. She talks about the old model of Cold War era game theory and how the US needs to employ more inclusive strategies to deal with an increasingly more complex and decentralized world. She discusses how criminal and terrorist networks are using this type of organization to great effect, she talks about the divide between open and closed societies as the new capitalism vs communism, and how “America First” is terrible foreign policy in the age of globalization. She also discusses her time in the State Department, what she learned working for Secretary of State Hillary Clinton, and what might have been if her old boss was in the Oval Office right now. Special thanks to the Milken Institute for hosting this interview during the 2017 Milken Global Conference. Visit www.milkeninstitute.org to learn more about their work to improve global stability and connectivity. Order Anne-Marie Slaughter’s book The Chessboard and the Web: Strategies of Connection in a Networked World on Amazon or download the audiobook for free with a special trial offer from Audible at www.audibletrial.com/kickassnews. Follow Dr. Slaughter on Twitter at @SlaughterAM and visit the New America Foundation at www.newamerica.org. Today’s episode is sponsored by Church & State, the hilarious new dramedy playing at New World Stages in NYC. For information and tickets, visit www.churchandstatetheplay.com. Please subscribe to Kickass News on iTunes and take a minute to take our listener survey at www.podsurvey.com/KICK. Support the show by donating at www.gofundme.com/kickassnews. Visit www.kickassnews.com for more fun stuff.

ECFR’s director Mark Leonard talks with the director of ECFR's office in Sofia, Vessela Tcherneva and the director of ECFR's Wider Europe programme, Fredrik Wesslau about the crisis in Macedonia and the bigger picture of political stagnation and chaos in the Balkans, at a time when accession to the EU is losing its credibility in the region. The podcast was recorded on 5th May 2017. To find out more, read ECFR's publication, "Return to instability: How migration and great power politics threaten the Western Balkans" here: http://www.ecfr.eu/publications/summary/return_to_instability_6045 Bookshelf: Timothy Snyder, On Tyranny: Twenty Lessons from the Twentieth Century Dubravka Ugrešić, Baba Yaga Laid an Egg Anne-Marie Slaughter, The Chessboard and the Web: Strategies of Connection in a Networked World

David Vogelpohl, WP Engine’s VP of Web Strategy discusses the controversy surrounding what converts better on a site – words or pictures. He also reveals what you need to look for in a WordPress hosting platform and what to avoid. David also addresses the outsourcing versus original content battle and when to do both. Show Notes [3:00] How speed affects word press. [4:00] Importance of the copy over pictures. [9:00] The tools from Word Press. [16:00] What matters most in producing your content. Quotes: “The offer is the most important part. Not the pictures.” Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar WPEngine.com

Engaging our supporters in the digital world is really important for today’s fundraisers. We’re all reaching out via social media, email, on our web pages and giving pages to attract donor interest and passion. This supplements our more traditional appeals, and everything can get a boost in donor attention if it’s done right. But pretty soon, our donor rolls really will be dominated by a new group of supporters--younger people who have had mobile phones, tablets, and apps their entire lives. These have been dubbed the "digital natives," a group of young donors we’re all looking to engage. Matt Herzberger, Executive Consultant for Web Strategy and Interactive Marketing Services here at Ruffalo Noel Levitz, helps a lot of institutions do this. Matt talked about digital natives in a recent presentation, so I got him on the line to get a perspective on what courting this rising group of well-connected supporters means for fundraising strategy.

Insights into WP Engine from David Vogelpohl, their Vice President of Web Strategy. David has a rich history in agency life and shares his journey from agency owner, to VP of one of the world's most exciting WordPress hosting platforms. Visit WP Engine here Get your discounts during web week here. For the WP Engine Developer Program click here. Connect with David  Twitter - @davidvmc WordPress Plugin Recommendation Pretty Link - click here --- OUR EVENT: Do you want to make real change in your business? Join us at our in-person event Agency Transformation Live Meet Troy Dean; Lee Jackson, Chris Ducker, Kelly Baader, Amy Woods, Paul Lacey, Dave Foy and other legends in this fantastic conference focused on actionable steps that you can use to transform your agency. --- See acast.com/privacy for privacy and opt-out information.

Google launches affiliate location ad extensions Why crawl budget and URL scheduling might impact rankings in website migrations.? Plus, Jim and Dave chat Wordpress and SEO with David Vogelpohl, the Vice President of Web Strategy at WP Engine. 

Google launches affiliate location ad extensions Why crawl budget and URL scheduling might impact rankings in website migrations.? Plus, Jim and Dave chat Wordpress and SEO with David Vogelpohl, the Vice President of Web Strategy at WP Engine. 

This week, on WP-Tonic EP118, we're joined by Scott Buscemi, founder of Luminary Web Strategies, a WordPress agency that specializes in WooCommerce and Easy Digital Downloads integrations. Scott shares some of his extensive personal insights about what makes a great e-commerce site, and growing an e-commerce centered agency. He also delves into his 8 years of helping clients get the eCommerce results they are looking for. Some of the things we talk about have nothing to do with the technology, but more about helping the clients see what are the real business problems they are facing, and then offer them solutions! Episode 118 Table of Contents: Show Introduction 0:15 Scott's Background in Web Development 0:49 John and Jonathan Intros 1:55 What Scott Has Learned About Running An Agency and Serving Clients 2:58 Diving Into Business Objectives with Client Projects 4:00 Figuring Out The Business Model Before Hiring a Web Development Firm 5:50 Tips for Hiring Developers and Small Agencies 7:25 Make Sure The Money You're Spending Is Going In The Right Direction 8:09 Don't Get Distracted by Too Many Features Too Early 9:34 Launching A Website Is Easier Than Figuring Out Why You Want It 11:24 You Can Build An App, But Do You Have a Brand?  12:08 Building A Brand Is The Hard Work 12:28 Is WordPress and WooCommerce the Best Solution For e-Commerce? 13:53 Building a Minimum Viable Product On WordPress 14:40 Looking For a Consultant or Partner vs. Looking for a Developer 18:37 What Role Does Analytics Play in Web Strategy? 23:06 More Traffic Means Analytics are More Accurate 23:34 What Things Motivate and Inspire Scott 25:47 What Are Scott's Success Principles? 27:40 To Be Different, You Have To Be Act Different 27:56 Don't Let Fear Rule Your Life 31:15 Podcast Portion Outros 33:06   Visit the WP-Tonic site for bonus content from this episode: https://www.wp-tonic.com/podcast/118-wp-tonic-all-about-ecommerce-scott-buscemi/ Featured Guest: Scott Buscemi https://luminary.ws/ Hosts: Jonathan Denwood https://www.wp-tonic.com/ John Locke https://www.lockedowndesign.com/     =========================   WP-Tonic is not only a WordPress maintenance and support service, but we publish a twice weekly WordPress podcast where we talk with some of the smartest people in WordPress development, web design, and online marketing.

This Week’s Guest: David Vogelpohl David Vogelpohl, who is the Vice President of Web Strategy at WP Engine, joined me to chat on my podcast, This is Affiliate Marketing with Shawn Collins. Episode 15 I wanted to learn more about the real David, so I asked him a variety of questions I figured he had not been asked in previous interviews. We discussed... His first Tweet back in 2008 Statue of Liberty vs. Ellis Island Casino & Brewery His favorite cities A Flickr account with mostly owl photos Old days of Usenet DavidVogelpohl.com Links from this episode David's first Tweet David Vogelpohl on LinkedIn Flickr account with owl pictures David Vogelpohl: the website Thank you for listening Please leave a comment or feel free to contact me. And if you enjoyed this episode of This is Affiliate Marketing with Shawn Collins, please share it.

  David Vogelpohl is the VP of Web Strategy at WP Engine, a premium-managed WordPress host that is designed for speed and reliability. He is an expert in hosting, online marketing, and WordPress and he’s been working in the online marketing space for 20 years. You can find David on Twitter @davidvmc.   EPISODE While most people rely on a developer, David Vogelpohl believes that DIY website solutions provide everyone the opportunity to take on their website needs. From plugins, to finding a hosting solution package that can't be beat, many businesses and professionals are taking a hands on approach to website updates and advertising, and in turn, making more while paying out less. We Discuss: The best plugins for SEO, website speed, generating revenue, and more. How to nurture your leads through email marketing, and close the sale. Website protection, correctly updating your plugins and backing up your site. The difference in the hosting options that are available, and why a dedicated host can benefit you. For complete shownotes and more, please head over to www.marketingspeak.com/davidvogelpohl   LINKS & RESOURCES MENTIONED WP Engine WordPress Yoast SEO SEO Title Tag Git VaultPress Sucuri Security CloudFlare Wordfence Carolyn Shelby OptinMonster AdRotate Optimizely Visual Website Optimizer Fullstory Jared Spool on Marketing Speak W3 Total Cache WP Rocket Akamai MaxCDN David on Twitter   STEP UP YOUR MARKETING GAME! Always A/B test new ideas. Just because you think something will work better doesn't always mean that is what our customers want, get the numbers before making the change. When considering CDN's, the best option is going to be different based on the location and volume of your client base. Research your options before choosing. To start your WP Engine service, use the special coupon code SS20, which gives you 20% off your first payment. If you get an annual plan, it's 12 months for the price of 8.   THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

Lindsey is the founder and CEO of TrafficAndLeads.com that specializes in driving traffic, getting leads and the art of nurturing leads to become lifelong clients. Lindsey is an expert in landing pages, email sequences, search engine ranking, newsletters, analytics, social media, pay-per-click ads, websites, blogging… the list goes on. She knows how to utilize the myriad of online marketing options to generate more traffic and leads which produces more paying clients.

Randall Craig helps organizations land their digital strategy airplane through a more integrated approach to marketing. Randall has been advising on Web Strategy since 1994, and he is the author of 7 books, including The Everything Guide to Starting an Online Business, Social Media for Business, and Online PR and Social Media. 

Assistant Professor, Interaction Design, Faculty of Design + Dynamic Media "Blended Learning and Students using the WordPress Blogging content management system" For over 15 years Haig Armen has been producing award-winning design. Haig was a key figure behind the concept, strategic and design development for CBC Radio 3, a project that earned over 20 international awards. Furthermore, his interactive design boutique, LiFT studios has become a prominent design force in the Vancouver industry over the past two years. As a designer, Haig has designed corporate identities, book covers, ads, promotional items and cd covers for prestigious clients like bmw, Chanel & Nokia. Haig has taught Design and Web Strategy courses at Emily Carr and Simon Fraser Universities & Langara College. Armen's background is as a professional musician and he continues to create music for film and art projects. Educators on Educating is an Emily Carr University of Art + Design Teaching and Learning Centre video series on faculty talking about their approaches to pedagogy in the classroom, online and with incorporating new media and technologies in their practice. Filming began in August 2014 and will continue through to the end of the Spring semester in 2015. For more information please send an email to tlc@ecuad.ca

I'm so excited to bring you this conversation with web strategist Ron Bronson! Ron oversees web strategy for the largest postsecondary institution in Kentucky serving over 90,000 students at sixteen colleges statewide. Ron's also a prolific public speaker, runs his own conference series (Aggregate Web Conference), and has even created his own sport! We talked about a little bit of everything: design and content strategy at higher ed institutions, web governance, diversity in speaker panels, networking and mentorship...seriously, you'll have to listen to this one twice to pick up on all the gems Ron dropped! Ron Bronson's Website Ron Bronson on Twitter SPECIAL OFFER!The awesome crew at Creative Market have a great deal for you!Save 20% off your next purchase by visiting http://crtv.mk/revisionpath. (Tweet them and say thanks!)

Learn more about your ad choices. Visit megaphone.fm/adchoices

Musetech episode 4.4: Dana Mitroff Silvers, Design Thinking Facilitator and Web Strategy Consultant by Dana Allen-Greil

Musetech episode 4.4: Dana Mitroff Silvers, Design Thinking and Web Strategy Consultant by Dana Allen-Greil

Today your Online Marketing strategy can literally make or break your business. So that's why today we're chatting with online marketing expert, Troy Dean. By listening to this fantastic interview, you'll learn; the biggest mistakes most business owners make when it comes to their online marketing strategy; why it's important to set clear website goals and review them every month; why your business needs to have an attractive front and offer to dramatically boost your conversion; what to do with new leads and how to follow up effectively; three of the best ways to convert website traffic into customers; and finally over a dozen other hints and tips to improve your results online.   Your next step is to now visit http://www.BusinessBlueprint.com/podcast and there you can subscribe to receive regular updates and exclusive offers.  Until next time, happy business building.

Bill and Jon discuss selling items online with the new Sold app, and talk more about payment systems like Square.

New post by Boagworld

Bill (@mavrck) is joined by Matt Gartland (@mattgartland) and Ryan Nystrom (@_ryannystrom) for a discussion about crossover skills in Development and Design jobs.

On the tenth episode of DvsD, Phil (@phil_franks) and Jon (@pomajp) sit down to discuss the hype surrounding Mailbox for iOS, the Outbox service that's aiming to replace the postal service, and Affirm, a social shakeup in the credit industry.

The crew discusses culture in agencies and companies.

The crew discusses the constant disruption to industries from the last decade.

The crew discusses some of the larger stories from 2012, which include Instagram's sale and policy blunder, state of Apple iOS apps, Chrome overtakes IE, and Facebook Poke copies Snapchat.

The crew discusses Nike's new Nike Plus API. What does it mean for the larger health trend?

The crew discusses prototyping - What it means, what to show the client, and benefits.

This week’s Conquering Nonprofit Chaos hosted by author and nonprofit consultant Bradley Burck was recorded live at the 2012 BBcon in Washington DC. In this episode learn the 10 best practices for your website with Blackbaud’s Liz Heirs and Kelly Jerret. Share your mission, focus your home page, and set a tone that helps visitors to your site connect with your organization on a personal level. Learn the tips and tricks of pros use to optimize nonprofit websites.

Join host and author Bradley Burck for this week’s Conquering Nonprofit Chaos Podcast recorded live at the 2012 BBcon in Washington DC. This week’s guest is Jono Young, an Interactive Design Specialist from Blackbaud, who weighs in on the debate of content vs. images on your website. Your home page is important - make sure it has dynamic, fresh content. Learn how to effectively use slides, blogs, and photography on your site.

Welcome to episode #328 of Six Pixels Of Separation - The Twist Image Podcast. It's great to have Jeremiah Owyang back on the podcast. He's currently Partner of Customer Strategy at Altimeter Group, a research based advisory firm started by Charlene Li (Groundswell and Open Leadership). I've been following Jeremiah (and admiring him) since his days at Forrester Research and was one of the earlier readers/fans of his blog, Web Strategy. He's back to discuss how businesses are becoming more social, and what this means to marketing and media professionals. We also tackle his latest research report: The Converged Media Imperative: How Brands Will Combine Paid, Owned and Earned Media. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #328 - Host: Mitch Joel. Running time: 44:40. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with Jeremiah Owyang. Altimeter Group. Web Strategy. The Converged Media Imperative: How Brands Will Combine Paid, Owned and Earned Media. Follow Jeremiah on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #328 - Host: Mitch Joel. Tags: advertising podcast altimeter group blog blogging brand business book charlene li david usher digital marketing facebook forrester research groundswell itunes jeremiah owyang marketing marketing blogger marketing podcast online social network open leadership podcast podcasting social media the converged media imperative web strategy

Welcome to episode #303 of Six Pixels Of Separation - The Twist Image Podcast.I find it very embarrassing that after three hundred-plus episodes, we've never had Jeremiah Owyang on the podcast. He's currently Partner of Customer Strategy at Altimeter Group, a research based advisory firm started by Charlene Li (Groundswell and Open Leadership). I've been following Jeremiah (and admiring him) since his days at Forrester Research and was one of the earlier readers/fans of his blog, Web Strategy. On April 14th, 2012, Jeremiah posted a fascinating piece on his blog titled, Trend: Social Media Agencies Turn to Advertising (make sure to read the comments too!). According to his blog post: "In a stunning early finding of interviews with nearly a dozen social media agencies and software providers, I'm seeing a new trend: Social media agency of record (SMaoR) are now moving into advertising buying." Very conversation worthy... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #303 - Host: Mitch Joel. Running time: 37:19. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with Jeremiah Owyang. Altimeter Group. Web Strategy. Trend: Social Media Agencies Turn to Advertising. Follow Jeremiah on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #303 - Host: Mitch Joel. Tags: advertising advertising podcast altimeter group blog blogging charlene li david usher digital marketing facebook forrester research groundswell itunes jeremiah owyang marketing marketing podcast online social network open leadership podcast podcasting social media social media agency web strategy

Karen McGrane talks about planning systems of flexible web content that can be used in a variety of places. And about the need for better content entry workflows.

Recruiting with social media with Shelli Gutholm, Technical/Digital Recruitment Manager for MRM Worldwide. Web Strategy, marketing & technology.

eCommerce & Social Media with Joe Minock from Adrenaline Commerce. Web Strategy, marketing & technology.

Social Media Strategy with Beverly Cornell from Mango Languages. Web Strategy, marketing & technology.

Sazcast Episode 7 - The Google Show - Google Chrome, OS & Google Mind Share. Web Strategies for Businesses.

Sazcast Episode 6 - RSS & Brand Loyalty. Web Strategies for Businesses.

In dieser Folge geht es um die Frage, wie offen deutsche soziale Netzwerke sind. Erste Erkenntnis: Nicht so! Aber ob sie es werden wollen, darüber diskutieren wir aufbauend auf dem Panel “Walled Gardens vs. Open Platform” vom Community Summit in Hamburg, das Christian moderierte und das ansonsten mit Sebastian Galonska von studivz und Jason Goldberg von Xing besetzt war. Ihr Browser unterstützt diesen Audio-Player nicht.Länge: 1:24h (73,5 MB), Download MP3Shownotes MySpace und ActivityStreams mit Windows Live Google’s Data Liberation -> Die Datenbefreiung neue TOS bei Plaxo Future of Web Strategy webstandards-magazin USA: Open Government mit Open ID (Artikel zu Yahoo) netzpolitik zum WahlausgangDas Thema: Wie offen ist Deutschland? Das Community & Marketing 2.0 Summit einführende Folien zum Panel und dem Thema: Was sind offene, soziale Netzwerke? How open ist Open Social? WaveWednesday und WaveCamp bei mixxt Infos zum Wavecamp und zu Google Wave: wavecamp.soup.ioDas Video des Panels soll auch demnächst veröffentlicht werden, teilte uns der Veranstalter mit.

This week I wanted to share my interview with Brian Kalma, Director of User Experience and Web Strategy for darling of Internet retail, Zappos.com. In case you've somehow missed out on their meteoric rise to top of online retail, now conducting over a billion dollars in sales a year, you're in for a treat.

At its best, the web is a model of efficiency, with a single document playing to multiple contexts. Adaptive design provides the basis for this flexibility, with documents that move gracefully between small and large screen and printed page, with multiple stops in between. For the web designer, designs that adapt are far more difficult to accomplish than fixed, controlled pages. But adaptive design is also liberating, for designers and users alike. Designers are relieved of the burden of trying to devise a single design that works for all users. Users are spared the frustration of trying to navigate environments that do not take into account their use context. This session will focus on the practice of adaptive design. We will begin with document design and how to create machine-friendly source documents. Next, we will discuss best practices for adaptive design, including page layouts that accommodate different window widths, functional elements that can be worked via the keyboard, and styling for print and mobile contexts. Finally, we will discuss the partnership between designer and user in an adaptive, user-controlled environment. Sarah Horton is Director of Web Strategy, Design, and Infrastructure at Dartmouth College. In this capacity, she provides overall strategic direction for the College’s web presence and leads the Web Services group, which provides design, development, and hosting services for the College. In her previous position as an instructional designer in Academic Computing, she promoted the use of information technologies to foster learning. Sarah is a writer and advocate for universal usability and user-centered design. She is co-author with Patrick Lynch of Web Style Guide: Basic Design Principles for Creating Web Sites, published by Yale University Press, which has sold over 120,000 copies and been translated into eight languages. Her second book, Web Teaching Guide: A Practical Approach to Creating Course Web Sites, also published by Yale University Press, won the American Association of Publishers award for the Best Book in Computer Science in 2000. Her most recent book, Access by Design: A Guide to Universal Usability for Web Designers, was published in July 2005 by Peachpit Press. Sarah regularly writes articles and gives presentations and workshops on web design with a focus on usability and accessibility. Patrick J. Lynch is the Director of Special Technology Projects in the Office of the ITS Director at Yale University's Information Technology Services. In his 35 years with Yale University he has been a medical illustrator, biomedical and scientific photographer, audiovisual producer, and for the past 20 years a designer of interactive multimedia teaching, training, and informational software and web sites. Pat has won over 30 national and international awards for his work, including the 2005 Pirelli Internetional Awards for Best Overall multimedia teaching site, and best site from higher education, the 1992 Best-in-Show Award from the Health Sciences Communications Association and a Gold Medal, Silver Medal and Award of Excellence in the international INVISION Multimedia Awards. He has authored over 100 professional papers, magazine articles, and book chapters, and published three books—A Field Guide to North American Wildlife, Web Style Guide, and Manual of Orinthology—with Yale University Press. He has been a consultant and invited speaker on web design and web communications issues to many universities, goverment agencies, corporations, and non-profits groups, and regularly does talks, workshops, and professonal papers in biocommuications, academic computing, medical illustration, biomedical visualization, and web publication.

Does your organizational structure support web innovation or inhibit it? Learn how to make the most of your own team's structure from the web strategists at two very different nonprofits: Corrie Frasier, Online Communications Manager for the Bill & Melinda Gates Foundation, and Jed Miller, Director of Internet programs for the American Civil Liberties Union. In this, the first edition of the Social Signal podcast, Corrie and Jed talk about everything from how to get senior buy-in to your web strategy, to how interdepartmental cooperation helped the ACLU respond effectively to NSA spying.