Podcasts about coca cola north america

Album 7 Track 1 - Keeping Your Marketing Lens Fresh w/President of Marketing at Coca-Cola N.A. Shakir MoinBrand Nerds - welcome to album 7 - seven years of incredible guests and topics, and we are thrilled to kick off this new album with an incredible brand and marketing professional, President of Marketing at Coca-Cola North America, Shakir Moin.This episode truly inspires while teaching you both the best brand/marketing practices and F-Ups to avoid. Sit down or take a walk - all while getting a head start on your 2025 brand and marketing development. Here are a few key takeaways from the episode:How can you keep your marketing lens fresh in 2025 and beyond?Observe and listen before you take action.Finding your magic metrics.Taking accountability. Your wins have "we"s and your loses have "I"sShow Notes: January 2025 Coca-Cola Ad Mentioned - Link Coming Soon! Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

This week's guest is Rob Haddock the recently retired Group Director of Planning & Logistics at Coca-Cola North America.  In his retirement, Rob has started a new firm (Albedo Logistics), begun consulting projects on the side, and written a book!  I asked Rob to join me on the Freightvine to discuss his book, titled, Transportation Adventures of a Food Shipper: A Shipper's Guide to Truckload Transportation - The Sapient Shipper Adventures.  Rob has distilled his almost 40 years of experience in the freight trucking and supply chain  industry and instilled it into his book.  In our conversation, we talked about how transportation executives should communicate up to their C-suite, the importance of having intellectual curiosity and willingness to ‘break things', and the need for an organizational ‘plan on a page' to act as a north star to guide strategy and actions.  Rob also discussed how he believes that Artificial Intelligence is akin to Iron Man's AI equipped suit, J.A.R.V.I.S., in that it can make an executive or manager be better and smarter at their job.  Not as a replacement.  

Coca-Cola is one of the most recognized brands on the planet, but how much do you know about their efforts towards a more sustainable planet? For instance their global goal of replenishing 100% of water used during beverage production? Or collecting and recycling a bottle or can for every one sold by 2030? They're big-time ambitions, and Bruce Karas and his team were tasked with making that happen. Bruce Karas is the Principal Consultant at Circular Futures. He has over 30 years of experience as an environmental safety professional and worked with various companies on health stewardship. Notably, he led Coca-Cola North America's environmental efforts focused on water stewardship, climate protection, energy efficiency, packaging and recycling, and sustainable agriculture. Bruce joined Jocelyn to talk about his passion for water conservation and recycling, his unique career journey that brought him to where he is today, and one surprise dish he's well-known for cooking. You can find Bruce Karas on LinkedInCircular Futures Website

This week on Leadership Forum with host Saquib Vali, we have Chief Marketing Officer of Coca-Cola North America, Shakir Moin.

Jason Richardson, Ph.D. is the Vice President of Global Quality and Food Safety of The Coca-Cola Company, a position he has held since January 2021. In this role, Jason leads a team of quality and food safety professionals who are accountable for delivering global strategic and operational leadership for performance and progress of quality and food safety programs across the Coca-Cola system.   Jason joined The Coca-Cola Company in Atlanta in 2009, holding a variety of quality, food safety, and technical leadership positions within Coca-Cola North America over the course of his career. Prior to joining The Coca-Cola Company, Jason spent over seven years as a Microbiologist/Collateral Duty Safety Officer with the U.S. Department of Agriculture's Agricultural Research Service (USDA's ARS), conducting research on sanitizers, novel technologies, standard and rapid microbiological detection methods, and the ecology of bacterial foodborne pathogens in foods, achieving more than 150 peer-reviewed publications.   Jason serves or has served on numerous committees and advisory boards during his career, including SSAFE, Consumer Brands Association, the University of Georgia's Center for Food Safety Board of Advisories and its College of Agricultural and Environmental Sciences Dean's Industry Advisory Council, USDA's Exotic Newcastle Disease Task Force, and USDA's Committee on Feasibility of "zero tolerance" for Salmonella on raw poultry. He is currently serving as Treasurer for SSAFE. He is active in professional associations, including IAFP, where he serves on several professional development groups.    Jason obtained his B.S.A. and M.S. degrees, as well as his Ph.D., from the University of Georgia, focusing in Agribusiness, Poultry Science, and Food Science and Technology, with emphases in Food Microbiology and Food Safety. In this episode of Food Safety Matters, we speak with Jason [23:58] about: The evolution of his career, from food safety microbiologist to corporate business leader The development and implementation of Coca-Cola's Amplify Quality Framework, an initiative led by Jason to revamp the company's food safety and quality assurance (FSQA) programs to optimize enterprise-wide performance and growth How Jason balances both food safety and quality assurance through his leadership and with the help of his FSQA teams Initiatives Jason is working on to refresh Coca-Cola's food safety culture, and messaging and methods he uses to reinforce good food safety culture throughout the company How Jason contextualizes FSQA as an asset to business performance and growth Balancing cost optimization with FSQA efforts Words of advice for early-career food safety professionals who will be the FSQA leaders of the future. News and Resources FDA Publishes Report About On-Farm Investigations, Sampling of Leafy Greens in Salinas Valley [4:24] AMR Trends can be Reversed by Decreasing Antimicrobial Use, EU Agencies Report [9:39] Researchers Call for Improved Surveillance of Yersinia, an Underestimated Threat to Food Safety [16:23] USDA Develops Egg Pasteurization Technology That Rapidly Kills 99.999 Percent of Salmonella [19:09] Register for the 2024 Food Safety Summit!Taking place May 6–9, 2024 in Rosemont, Illinois. Register before March 31 for a 10% early bird discount rate, plus use promo code “FSMatters15” for an extra 15% off registration. Yes, that's a total discount of 25%! Sponsored by:Michigan State University Online Food Safety Program  We Want to Hear from You! Please send us your questions and suggestions to podcast@food-safety.com

The Council of Supply Chain Management Professionals (CSCMP) and CSCMP's Supply Chain Quarterly  bring you this podcast filled with deep industry discussions. We talk to today's top thought innovators, spanning topics across the entire supply chain. Supply Chain in the Fast Lane fast tracks topics you need to know from leaders you want to know.In this fourth season of eight episodes, we look at the new technologies that are impacting transportation.SEASON 4:Supply Chain in the Fast Lane: Transportation TechnologiesEPISODE 5: The future of truck electrification technologyThe future looks promising for truck electrification (EV) technology in the supply chain space. However, there are some roadblocks to contend with before we see carriers and shippers adopting EVs for Class 8 vehicles. Rob Haddock, recently retired group director of transportation strategy for Coca-Cola North America, discusses current and emerging EV trends in transportation as well as the future prospects of autonomous vehicles.    Moderator: Diane Rand, managing editor, CSCMP's Supply Chain QuarterlySupply Chain in the Fast Lane is sponsored by:HERE TechnologiesLinksLearn more about CSCMPJoin the CSCMP communityCSCMP's Supply Chain QuarterlySubscribe to CSCMP's Supply Chain Quarterly Sign up for our FREE newslettersListen to our sister podcast, Top 10 Supply Chain Threats Advertise with CSCMP's Supply Chain Quarterly

On today's episode of WHAT THE TRUCK?!? Dooner is coming to you live from day at FreightWaves Future of Supply Chain in Cleveland, OH. On the show they're covering a brand new FreightTech partnership aimed at fighting fraud; seamless intermodal tracking; a company comes out of stealth mode and building a digital freight network. Plus, what went down at the Rock & Roll Hall of Fame; Shipper of Choice awards; best conference swag; trucking across Lake Erie and more. With special guests Julia Laurin, Chief Product Officer at Truckstop; Tyler Hughes, Co-Founder & CTO at Vizion API; Rob Haney, Founder/CDO at Clockwork Delivery; Reed Loustalot, CEO at Hats as a Service; Evan Shelley, CEO at TruckParkingClub; Rob Haddock, Group Director Transportation Strategy at Coca-Cola North America; Frank Mabry, Senior Analyst at Torc Robotics; Todd Wachtelhausen and Cody Dowler at FreightWavesTV. Watch on YouTube Subscribe to the WTT newsletter Apple Podcasts Spotify More FreightWaves Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's episode of WHAT THE TRUCK?!? Dooner is coming to you live from day at FreightWaves Future of Supply Chain in Cleveland, OH. On the show they're covering a brand new FreightTech partnership aimed at fighting fraud; seamless intermodal tracking; a company comes out of stealth mode and building a digital freight network. Plus, what went down at the Rock & Roll Hall of Fame; Shipper of Choice awards; best conference swag; trucking across Lake Erie and more. With special guests Julia Laurin, Chief Product Officer at Truckstop; Tyler Hughes, Co-Founder & CTO at Vizion API; Rob Haney, Founder/CDO at Clockwork Delivery; Reed Loustalot, CEO at Hats as a Service; Evan Shelley, CEO at TruckParkingClub; Rob Haddock, Group Director Transportation Strategy at Coca-Cola North America; Frank Mabry, Senior Analyst at Torc Robotics; Todd Wachtelhausen and Cody Dowler at FreightWavesTV. Watch on YouTube Subscribe to the WTT newsletter Apple Podcasts Spotify More FreightWaves Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

A compassionate leader is someone whose heart seeks to understand other people's experiences. This openness shows the importance of curiosity in each step of one's journey. Our guest for today is not one who takes for granted curiosity in her life, taking her across different roles and cultures. Katherine Twells sits down with Valerie Love, the Senior Vice President for Human Resources for Coca-Cola North America. In this episode, Valerie shares with us her journey and the lessons she learned from her diverse professional background. She highlights the value of curiosity in her journey and how this allowed her to be more compassionate and conscious as a leader. Valerie then shares what she learned from going through tough times with the pandemic and why self-care is important. Join this conversation and discover how we, as compassionate leaders, can illuminate our path and those of others.Love the show? Subscribe, rate, review, and share!Here's How »Join The Coca-Cola CMO Leadership Summit Podcast community today:cokecmosummit.comFacebookTwitter

Andrew Klein the VP of NFT & Metaverse Brand Experience at Sweet.io. Sweet is an experience-driven NFT platform offering officially licensed NFTs and collectibles that connects the world's biggest brands with the world's most enthusiastic fans. Sweet has helped launch NFT collections with artists like Elton John, Sports teams like the Milwaukee Bucks, Cleveland Cavaliers, New York Knicks, Chicago Blackhawks, Redbull, Mclaren Racing as well as brands like Macy's, Kia, and Old Navy. Andrew has also personally worked with top tier brands like Microsoft, Coca-Cola North America, Comcast, Walmart, Wendys, Converse, Honda and Mondelez in the conception and production of innovative end-to-end ad products across a variety of media platforms. He works in close partnership with clients, media vendors, strategy, activation and creative teams to ideate and create first-to-market and award winning branded consumer experiences. Follow Andrew on Twitter: https://twitter.com/JRRtokenNFT Learn more about Sweet: https://sweet.io/ Show Notes & NFT: https://mirror.xyz/epigenome.eth/NutFBi1ozfCjqwEGZBf8GhP8iqkQl25MndU1Y6MOcsc

Brian Sappington, President, North America Retail Portfolio at The Coca-Cola Company, talks about how defining and executing a greater vision has informed his career and his leadership style. As he explains in this episode: “Let's define where we're going. Let's make sure the culture is where it needs to be so we can have the trust to move with speed and work effectively. And then let's manage the multiple stakeholders that we have, understand their needs, and influence them.”Brian fills us in on how adapting to challenges has boosted his career and how he sees a need for humanity and trust to take center stage in business during this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital, Comscore.

Michele Fuller, CEO at Minerva Global Business Solutions Michele Fuller is a veteran sales and marketing executive with over 25 years of global and national account sales management experience at Coca-Cola North America, Danone North America, and Ford Motor Company. She has a track record of delivering award-winning results to clients, including business and client […]

Michele Fuller, CEO at Minerva Global Business Solutions Michele Fuller is a veteran sales and marketing executive with over 25 years of global and national account sales management experience at Coca-Cola North America, Danone North America, and Ford Motor Company. She has a track record of delivering award-winning results to clients, including business and client […] The post Michele Fuller With Minerva Global Business Solutions appeared first on Business RadioX ®.

Patsy Cisneros has presented, trained, and coached individuals and groups from Coca Cola – North America; Federal Express headquarters; ADP University; The Ritz Carlton & JW Marriott hotels; Toyota USA; Hyundai Financial; Dole Foods; Loma Linda University Health System, and many more recognized brands nationwide. Patsy proudly has coached at two of the foremost think tanks in the USA: the Rand Corporation's PhD candidates in public policy and preparing speakers for the Milken Institute's Global Conference. Patsy has confidentially coached political candidates in Interview Image and On-Camera Media preparation for debates. Her clients are senators and governors across the United States. You may recognize Patsy Cisneros from her many television interviews about the image of candidates and politicians on Fox Business “Your World with Neil Cavuto” and “Fox News Reports with Brett Baier”; the CNN International program “The CNN Newsroom”, and a Reuters News interview with global distribution to over a million viewers.  Email:  patsyCEO@CorporateIcon.com; LinkedIn: www.LinkedIn.com/in/patsycisneros Website: www.CorporateIcon.com

Jeff Dunn cut his teeth at Campbell Soup Company, but he found his passion as CEO of Bolthouse Farms, a packaged foods company that grew out of a small Michigan farm in 1915. In fact, that passion led him to buy the company back from Campbell’s after selling it to them in 2012. In this episode of Lead With We, I had the pleasure of speaking with Jeff about how differences in company culture led to the buy-back and taking an agile approach to consumer packaged goods. Plus, we discuss how the enormous demand for plant-based foods is reshaping our food system and how COVID opened up a conversation between Jeff and his leadership team about empathy.  Jeff Dunn Jeff Dunn is an Operating Partner at Butterfly and focuses primarily on the agriculture & aquaculture and food & beverage product sectors. Mr. Dunn is currently the Chairman and CEO of Bolthouse Farms and also serves on the board of directors of Orgain and Pacifico Aquaculture. He has over 30 years of experience in agriculture and packaged food, including senior leadership positions with Bolthouse Farms, Campbell Soup Company and The Coca-Cola Company, among others. Prior to joining Butterfly, Mr. Dunn was the President of the Campbell Fresh division of Campbell Soup Company from 2015 to 2016, where he was in charge of building Campbell’s scale and accelerating its growth in the rapidly expanding packaged fresh segments and categories across the retail perimeter. Between 2008 and 2015, Mr. Dunn was President and CEO of Bolthouse Farms, which is a leading processor and marketer of fresh carrots in North America, as well as a leading provider of super-premium juice, smoothies and salad dressings. Mr. Dunn also led Madison Dearborn Partners’ $1.6 billion sale of the company to Campbell in 2012. Prior to joining Bolthouse, Mr. Dunn was President and CEO of Ubiquity Brands, a rollup of several regional snack food businesses. Previously, he spent 22 years in leadership positions with increasing responsibility at The Coca-Cola Company, culminating with his role as President of Coca-Cola North America and Latin America, the largest of the company’s strategic business units. Mr. Dunn is also a co-founder of Acre Venture Partners, a Los Angeles-based venture capital fund that invests in the future of food. He currently serves as an advisor to Farmers’ Business Network, Spoiler Alert and Plenty and previously served on the board of directors of Herbalife and Juicero. This episode of Lead With We was produced and edited by Goal 17 Media and is available on Apple Podcasts, Google Podcasts, and Spotify, or watch this episode on YouTube at We First TV. Resources: Connect with Jeff on LinkedIn Learn more about Bolthouse Farms For case studies and other free resources about purposeful business, go to WeFirstBranding.com

Innovator, digital marketer, brand positioning expert, data geek, and even musician, are just some of the ways that Cherise P has been described. These words have been applied whether from the halls of Coca-Cola where she served as Senior Marketing Manager of Shopper Marketing Innovation and Senior Customer Marketing Manager (partnership marketing) to the Washington D.C. offices of the U.S. President appointed Election Assistance Commission where she negotiated over $100K in funding for her client over MTV’s Rock The Vote. Her career has been expansive and blessed with achievement. At Coca- Cola, Cherise was also Sales Executive leading national account teams, Community Leadership Chair, women’s LINC Board Member for Coca- Cola’s International Business Resource Group, Essence Festival Team member, Brand Positioning Subject Matter Expert for the entire East Division of Coca-Cola Foodservice, and was awarded as one of Coca-Cola North America’s only four annual Corporate Women of Achievement and more –all through working for marketing excellence through innovation. Cherise consistently exceeds deadlines and business plan targets on paper. She has led marketing, digital marketing, mobile marketing, consumer research, brand activation, experiential marketing, multicultural marketing work and campaigns for partnerships with brands like Live Nation, American Music Awards, Popeyes, NASCAR, Burger King, McDonald’s, Roc-A-Wear, Bigg Snoop Dogg Jeans, Ruff Ryders Dirty Denim, BET, Six Flags, and so many more leading her to work to be awarded American Marketing Association’s American Marketer of the Year for Consumer Engagement and American Marketer of the Year in Interactive Marketing in Georgia – she’s been told it’s like winning the Grammy’s for Marketing! Now as CEO of Eckspansion Marketing, managing partner of FanGage Nation and The Culture Pushers with artist manager Eli Davis and proud mom of the kidpreneurs behind celebrity interviewing, STEM ed. Leadership pushing duo, ‘Kidz Mic’ with husband Eric. Cherise uses her experience to expand revenue streams and drive business results for artists and entertainment pros by leveraging experience as a Fortune 100 insider, fan data, real digital marketing, endorsements + innovation. Overall, Cherise has rocked her Hampton University Marketing Degree from Fortune 500 Board Rooms to leading within Grammy Award Winning Artist Management. Teams, like the creative trained drummer she is. You read right, she’s a drummer and a poet too but with a dad playing drums in The Isley Brothers band + aunt original P-Funk, she was born for in to that part! Eckspansion MarketingCEOSpecial Brand Artist Mgmt. & EntertainmentChief Marketing OfficerMay 2018 - presentFanGage NationManaging PartnerMultiple CompaniesSales & Marketing ExecutiveJune 1990 - December 2019The Coca-Cola CompanyVarious Marketing Management positionsGuest Links:https://www.instagram.com/cherisep1908/http://www.brandsarespecial.comhttp://www.fangagenation.comhttp://www.Musicleaderz.comhttps://www.instagram.com/anthonyhamiltonofficial/https://www.instagram.com/9thwonder/Support the show (https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=9JCBNUCRNRVKY&source=url)

This national election year during a global pandemic is more important than ever before and brands are standing up in a variety of ways to ensure consumers are well-informed about the how, when, where and why around voting this November.One of those brands is Coca-Cola’s Peace Tea, which has done a variety of things to ensure its young consumers have the information they need this election season.In this episode of Cause Talk Radio, Megan speaks with Danielle Fisher, director, refreshment tea brands for Coca-Cola North America about Peace Tea’s limited run of fun, commemorative “VOTE” cans. Danielle also discusses Peace Tea’s special ‘Sip and Scan’ icon that is being leveraged to direct their community to a wide variety of voting resources in partnership with Vote.org.There’s never been a more critical time to support Gen Z in getting out to vote and Peace Tea is doing its part to make sure that happens this year.Links & NotesPeace Tea WebsitePeace Tea on Twitter

In this episode, Kellogg Company Chief Growth Officer Monica McGurk discusses the CGO role and how leaders can drive growth, covering topics ranging from capturing customer insights in a matrix organization to the role of AI and how to deliver impact across functions and geographies.Monica McGurk is the Chief Growth Officer for Kellogg Company and is a member of the Company’s executive committee. Prior to Kellogg, Ms. McGurk served as Chief Growth Officer at Tyson Foods and was Senior Vice President, Strategy, Decision Support and eCommerce for Coca-Cola North America. Ms. McGurk holds MBA and Education degrees from Stanford University and a Bachelor of Arts degree from Harvard University.

Dyana Williams is an award-winning broadcaster, and she is often seen on popular TV One series, Unsung. Because she a Celebrity strategist who has coached everyone from Rihanna to T.I. To date, she has engineered media strategies for her celebrity clientele that have included Rihanna, T.I, Charlie Wilson, Janelle Monae, The Zac Brown Band, A$AP Rocky, two American Idols, Ruben Studdard, Fantasia, one housewife of Atlanta, Sheree Whitfield, multiple GRAMMY Award winners, many platinum-selling performers, executives, actors, and athletes, among many others. Her corporate clients have included Coca-Cola North America, McDonald's, Reebok, Lexus, and many more. She is on the show to talk about being an In-demand speaker, C.E.O. of Influence Entertainment and the mother of Black Music Month. Please welcome to Money Making Conversations, Dyana Williams.https://www.moneymakingconversations.comhttps://www.youtube.com/MoneyMakingConversationshttps://www.facebook.com/MoneyMakingConversations/https://twitter.com/moneymakingconvhttps://www.instagram.com/moneymakingconversations/Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

"How Delivering Papers Prepared a Global Supply Chain Leader: Chris Gaffney with The Coca-Cola Company” Supply Chain Now, Episode 279 This episode features Chris Gaffney. Chris leads Global Strategic Supply Chain for the Coca-Cola Company and is responsible for providing strong franchise leadership for the Coca-Cola system in the area of strategic supply chain to support acceleration of our Beverages for Life vision. Chris was previously the President of the National Product Supply Group, the governing body of the National Product Supply System, responsible for 95% of volume produced in North America. During his 24 year tenure with the Coca-Cola system, Chris has held multiple leadership roles including President-Coca-Cola Supply, Coca-Cola Refreshments Business Integration Strategy Lead, Sr. VP Product Supply System Strategy and Vice President of System Transformation for Coca-Cola North America. Chris is a board member of the Rally Foundation for Childhood Cancer and the C5 Youth Foundation. Chris received his Bachelor and Masters in Industrial and Systems Engineering from Georgia Tech. Chris and his wife Ellen have four children. In his spare time, Chris enjoys distance running, reading and is an avid boxing fan. Upcoming Events & Resources Mentioned in this Episode Subscribe to Supply Chain Now: supplychainnowradio.com/subscribe/ Connect with Scott on LinkedIn: www.linkedin.com/in/scottwindonluton/ Connect with Greg on LinkedIn: www.linkedin.com/in/gswhite/ Connect with Chris on LinkedIn: https://www.linkedin.com/in/chris-gaffney-710249/ SCN Ranked #1 Supply Chain Podcast via FeedSpot: tinyurl.com/rud8y9m Gartner Supply Chain Symposium in Orlando: tinyurl.com/sqvnkex SCNR to Broadcast Live at MODEX 2020: www.modexshow.com/ SCNR to Broadcast Live at AME Atlanta 2020 Lean Summit: www.ame.org/ame-atlanta-2020-lean-summit 2020 Atlanta Supply Chain Awards: www.atlantasupplychainawards.com/ SCNR on YouTube: tinyurl.com/scnr-youtube The Latest Issue of the Supply Chain Pulse: conta.cc/2tXz9gT Learn More about Resilience360: www.resilience360.dhl.com/ Coronavirus Impact on Supply Chain Operations: tinyurl.com/wfgqtpv 2020 AIAG Supply Chain Summit: www.aiag.org/store/events/detai…ventCode=E20SUPPLY 2020 AIAG Corporate Responsibility Summit: www.aiag.org/store/events/detai…ventCode=E20CRSMMT Check Out News From Our Sponsors The Effective Syndicate: https://www.theeffectivesyndicate.com/blog U.S. Bank: https://www.usbpayment.com/transportation-solutions Capgemini: https://www.capgemini.com/us-en/ Vector Global Logistics: http://vectorgl.com/ APICS Atlanta: https://apicsatlanta.org TalentStream: https://talentstreamstaffing.com/ Verusen: https://www.verusen.com/ ProPurchaser.com: https://tinyurl.com/y6l2kh7g Supply Chain Real Estate: https://supplychainrealestate.com/ This episode was hosted by Greg White and Scott Luton. For additional information, please visit our dedicated show page at www.supplychainnowradio.com/episode-279.

Shane Grant, President of Stills at Coca-Cola North America, talks about new drink innovations. Dr. William Moss, Executive Director of the International Vaccine Access Center at the Johns Hopkins Bloomberg School of Public Health, discusses developing vaccine strategies for measles. Bloomberg News Political Reporter Ryan Teague Beckwith and Isaac Boltansky, Director of Policy, provide a recap of today’s impeachment proceedings. Carter Malloy, CEO of AcreTrader, breaks down the impact of the trade deal on farmers. And we Drive to the Close with Doug Ciocca, CEO at Kavar Capital. Hosts: Carol Massar and Jason Kelly. Producer: Doni Holloway.

Shane Grant, President of Stills at Coca-Cola North America, talks about new drink innovations. Dr. William Moss, Executive Director of the International Vaccine Access Center at the Johns Hopkins Bloomberg School of Public Health, discusses developing vaccine strategies for measles. Bloomberg News Political Reporter Ryan Teague Beckwith and Isaac Boltansky, Director of Policy, provide a recap of today's impeachment proceedings. Carter Malloy, CEO of AcreTrader, breaks down the impact of the trade deal on farmers. And we Drive to the Close with Doug Ciocca, CEO at Kavar Capital. Hosts: Carol Massar and Jason Kelly. Producer: Doni Holloway. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

EP195 - Coca-Cola VP of Shopper Marketing April Carlisle April Carlisle, VP of Shopper Marketing National Retail Sales, The Coca-Cola Company. In this broad-ranging interview, we discuss Coca-Cola's digital footprint and strategy, digital shopper marketing, the evolution of e-commerce for consumables and grocery, and the future of shopper marketing. April was inducted into the P2PI’s 26th Hall of Fame this year. Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 195 of the Jason & Scot show was recorded on Monday, September 16th, 2019, live from the Grocery Shop trade show in Las Vegas, NV. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Automated Transcription of the show Transcript Jason: [0:24] Welcome to the Jason and Scott show this episode is being recorded live from grocery shop trade show in Las Vegas on Monday September 15th 2019, I'm your host Jason retailgeek Goldberg and unfortunately Scott was unable to join us so you're getting twice the Jason for half the cost of that's a value in any case but today we have a special value because we replace Scott with a small the far smarter April Carlyle who's the VP of Shopper marketing at the well let me get the title right, because Scott teases me that I have a long grandiose title and I feel like yours has many words is mine. April: [1:04] Is it actually longer than yours. Jason: [1:05] I think it might be so April is VP Shopper marketing national retail sales at Coca-Cola North America. April: [1:13] Yes you got it right. Jason: [1:14] Exactly and so I'm hoping you get paid by the work. April: [1:17] Do I get paid by the number of Cokes that I helped sell. Jason: [1:21] One of those could be pretty lucrative. I liked it so there's probably no one listening to this podcast that's not familiar with the Coca-Cola Company. And yet I have a feeling a lot of listeners don't fully appreciate the full scope of coke so can you give us the elevator pitch that we might not know about your brand. April: [1:42] For sure so our new positioning is beverages for life, so yes we have amazing sparkling brands that you know and have known for a hundred thirty years so Coca-Cola. Diet Coke Sprite Fanta Etc but we also have an amazing water portfolio with smart water and Topo Chico, and vitamin water and Dasani and we are in the juice business with Minute Maid where in the TV asnis with Gold Peak and peace tea wear in value-added Dairy with. Fairlife so we have pretty much any non-alcoholic beverage I need you may have we probably have a brand that either is in our full portfolio or we have lots of friends that are partnering with to see how they're going to do in the future. Jason: [2:27] Until I know this from personal experience when you come to visit you you can cater to all needs everyone is well hydrated at every meeting. April: [2:35] That is true we have free beverage vending machines all over the building and Tackle even have an app the tells you which particular excuse are in each vending machines you can go find the beverage that's right for you but having said all that you know most people have eight glasses of Beverage a day and we're only capturing one of the eight so that's huge upside opportunity and we're constantly looking for how can we meet more of our consumers needs. Jason: [3:00] That it's great to have a broad time to approach and it kind of helps insulate you from antitrust issues I like that. Comes up a lot with Amazon these days so we were teasing in the opening about the title what the heck does a VP of Shopper marketing do at Coke. April: [3:18] So what are the basics so if you aren't familiar with the world of Shopper marketing it's a world that I've actually helped Pioneer back in my days at Procter & Gamble but now is a very well-established field of marketing and what difference differentiate Shopper marketing versus traditional marketing is it's all marketing through the lens of a retailer, so how can we build brand equity for Our Brands and the retailers Brands and assets at the same time so that is the purview of my work is leading Shopper marketing for North America, for the Coca-Cola company so with that comes I have a team of 50 people and they're all based predominantly outside of Atlanta where our headquarters are, and they're based where our customers are so I have a team in Bentonville working with Walmart at team in Minneapolis working with Target, and their day-in-day-out job is to take our programming and are opportunities with Our Brands looking at what the opportunities are to drive traffic and sales and category with our retail customers and then how do we jointly develop marketing programs together, but we sit within sales which is very important because we are serving as a multi-functional resource to build the overall sales of the team. Jason: [4:30] And is it fair to say that unlike some other marketing discipline and Shopper marketing sits pretty well in the funnel so your success criteria is usually. Pretty close to sales is that or am I you're you're giving me a look like I'm wrong which is totally cool that's our listeners listen to the show mainly because I'm wrong. April: [4:49] But Jason you're probably rarely wrong but there's always a nuanced and so yes we are lower in The Funnel of the way I like to think about it is you know are predominantly are traditional media is to help you, to think about considering Brands and we think about in Shopper marketing is actually helping you choose which brand is right for you, what I would tell you though is with the onset of our retailers are now developing and owning their own media platforms they're asking us to actually do traditional what we would consider upper funnel consideration work, through their owned properties as well as consideration which too often is a little bit lower in the funnel. Jason: [5:31] Okay that's fair enough when they are between your mind when a wholesale partner asks you to partner on on top of funnel activation because that's partnering with a retailer that still Shopper marketing even though it might be. Out of home or something like that. April: [5:49] Not necessarily so you know our biggest customers such as Wal-Mart excetera their now developing their owns programmatic media-buying and and it's you're buying an audience. So they're delivering an audience segments that maybe maybe right for your brand and so that's considered you know top of the funnel. Jason: [6:08] Yeah fair enough I just met my simple mind I'm picturing like any of my own defense like when I see a coke at during NASCAR it's reminding me that I'm thirsty but most of the Sharp Shopper marketing activations there's are hitting someone when there's already some higher buying intent. April: [6:30] I'll give it to you I guess. Jason: [6:31] I appreciate it I'll I'll take half credit you are very credible in the space so I don't want to let you know I'm not going to argue with you and to prove that you alluded a little bit to your Procter & Gamble experience despite your incredible use you you have a storied career in The Shopper marketing space and listeners always like to get the kind of picture of how you came to this world can you give us your back down a little bit. April: [6:53] For sure so I would say I'm a Pioneer in the field of Shopper marketing one day I was sitting in my chair at Procter & Gamble as a sales leader who apparently had some marketing tendencies, cuz I was developing some campaigns with my customers and P&G decided that they needed to start developing a new competency, and what was really driving that is our retailers, up until the head and pretty much where untargeted it was kind of anybody with a buck in their pocket is who they would go after but are the retail customers were quickly building, marketing teams in inside Sim actually finally leveraging all the data that you know they have access to for years and years and never did anything with. And so with that we needed to actually be able to have people who could partner with our customers marketing counterparts. And so they said we can take people who have sales background and understand how to work with our customers are we can take someone with a marketing background or we can try to find some people that have kind of a footing, Bible camps in so I fell into the latter category started out my first customer was Albertsons so one day I was the saleslady the next day I was The Shopper marketer. And I figured my way out of Albertson's was figuring it out and moved on and eventually LED all of Shopper marketing for North America Canada and Puerto Rico for P&G. [8:13] And I kind of got to a point in my career where I really in order to be a true marketer it's really important that you have agency experience and understand how the the creative process works so I made the leap went to Leo Burnett Arc and led Global Shopper marketing for them for 5 years, all that included working with clients and helping them build their own Shopper marketing departments as well as building the agencies capabilities. Eventually what new business for Arc and one of my clients was Coca-Cola. And they had been recruiting me for quite a while to make the move to Atlanta and help them lead and it's the best job ever I didn't even realize that I had been positioning myself for this my whole career and I couldn't be happier. Jason: [8:57] I think that's often the case with great careers is that in retrospect that it's neat they seem totally sort of obvious and and in the moment is it it's not always as well-planned as it looks like in hindsight. April: [9:10] Well it's important in cpg world that you're that you feel really loyal and a part of the brand and I actually started drinking diet coke when I was 16 years old I can honestly say I've never drinking. Never drink a Pepsi unless under total Durrett. Jason: [9:27] Wait what's that other band. April: [9:29] So anyway it just the other funny thing is when I was at Leo Burnett Arc In This Global role I actually used to bring back empty Coke cans from other countries and my daughter had cocaine can I collection. And so when I accept the job she and she actually by the way as a shopper marketer as well so it is totally in my blood and in her blood. And I so she actually did a post on Insta saying you know my mom finally said yes to a company that we, probably have been the fabric of our you know my entire life so it's this is a lot of people at Coca-Cola that have a very similar story it's a very it's an amazing brand that evokes a lot of emotions in a lot of people have a lot of some of the best memories in their life or with a Coca-Cola in hand. Jason: [10:14] That is awesome and I assume then that your daughter was okay moving from Chicago to Atlanta. April: [10:19] I actually know so she's actually saying in Chicago and she's got her own life and she's a Chef America tour at tracylocke and she's helping the the cause with some other partners and getting married next off. Jason: [10:32] Oh my God that's very cool and there really are only at most second-generation Chopper marketers because for your point it's not that old of a discipline so. April: [10:40] That is true in fact I only know of three kind of. Second generation Shepherd marketers in the industry so it's funny when she was interviewing you know they were asking about things and she knew about FS eyes and in caps. I mean it's a it's a world that has its own language and my phone is filled with pictures of in caps and displays and digital media and that's what she grew up with. Jason: [11:03] We have to get a couple of clarifying points out here so we over that is now owned by Publicis groupe my my employer and there are a lot of people at we all think you have to go to Coconut because it was a dream job but because you were going to have to work with me. April: [11:18] Well let's see how do I clarify that question it is a honor and privilege to work with someone who does a podcast about stuff that people actually in our industry rarely gets talked about so you're feeling a need in the marketplace so I'm going to give you that. Jason: [11:37] Well thank you for that man in your bio I think you covered a bunch of the important things one that you humbly skip, so I live in Chicago there's a great trade Association is based in Chicago in our industry the point of purchase at. I think it's changed that. April: [11:56] Sample IQ yes. Jason: [11:57] Thank you I'm sounded like you had a couple of iterations as the industry has evolved but they have a great hall of fame so I like to take my four-year-old to the Hall of Fame in Chicago on weekends and you have your own Wing as a Hall of Fame member. I didn't sound like he which is pretty cool so congratulations on that. April: [12:18] Thank you you know it's always fun at your children are always humble you so I was on the front cover of the you know if I have to purchase magazine inside and I probably brought it home shirt with my husband and my son is 16 at the time, and now he's like Mom or anybody any of my friends get this magazine in the mail like now he's like okay I need money. Jason: [12:38] I mean you could send it to him. April: [12:43] No I mean it is an honor to be recognized this as Hall of Fame in the industry and I think what I'm most proud of is in my time within the industry I really want to help. Encourage new marketers to learn about this face because it is a part of the marketing mix that. Is I would honestly say takes even more discipline than a traditional marking roll because you really have to blend the equities of the Brandon the retailer at the same time but what is required is you have to have a love for retail. And I know any you know Supermarket or grocery South has loves retail that's you know brick and mortar or digital and so once you introduce people to this idea then this whole new part of marketing that they didn't know exist. Jason: [13:36] I totally agree and that's awesome I have to say one of the things that's interesting to me in your role is that you mentioned digital a number X digital is a significant component of the role, and the reason I said it's interesting is because like of all the categories that have been penetrated by e-commerce. Grocery with a lot of your products old is not very highly penetrated yet I would argue it's, it's a having its moment right now and you have a relatively who average sales price product and so there's a school of thought that like me and digital for that kind of product is much tougher than, apparel or consumer electronics or something like that like like have you found it's hard to get people at Koch excited engaged about digital order that they jump in with both feet what's the. April: [14:25] So I guess we need to kind of separate digital versus e-commerce so from a digital perspective we are all hands on deck in fact we just put a new roll and place he's actually here he spoke at the conference this morning Brian Sappington who leads our digital integration office. And it is more about if we were talking about the kind of upper funnel or funnel you know driving consideration so you know as we eat has as we have moved into needs dates for our consumers and how they shop it's really important we feel like we're actually filling in need that digital can help bring awareness to so, hydration is one of the preeminent need States from a Total Wellness perspective and even from a beauty perspective, and so if we can help Shoppers understand the value and and drinking higher pH product with smart water and that we have an antioxidant, and the way to reach them is not it you yes we want to have a display in store but we need to reach them where they're at so they're at SoulCycle they're at. You know they're getting a facial and in finding all those places and spaces on the digital can deliver to help them bring awareness to the solutions our products can bring to their wives. Jason: [15:40] That's awesome can you share any examples of like a particular digital initiative that you guys are like her proud of the coke. April: [15:48] Yeah so there's a couple that I'm particularly proud of so I want is with Walgreens. So are we are identified I need with Walgreens that they had a very low traffic time and a couple of days of the week in the afternoon. And so as we thought about the role of Our Brands and you know particularly have 20 oz Coca-Cola a cold there's no better pick up, in the afternoon, and so if we could drive Shoppers digitally to buy not only one but you know what a nice offer a buy-one-get-one-free on a nice cold beverage in the afternoon was great. At the same time we had a national campaign that is very well-known which is called our share Coke program where we actually put names on labels of, of people's names proper names and and so we were able to put all of that together and it was a share a coke, happy hour program, at Walgreens the Walgreens loved it because it drove traffic to their stores are Shoppers loved it because it was reminded them that they could get a quick afternoon pick up and it was an opportunity to buy a cook for themselves and then share one with a friend by finding their name. Jason: [16:58] That is very cool and that's feels like that require some tight integration between you guys in the retail partner like if you can share like how does the date. Work there like is that are you primarily targeting people from a Walgreens list. April: [17:15] Yes so it's both, so I we we work in conjunction with Walgreens so we can leverage their own property so we could use their social as well as. I email so they of course have a very robust Balance Rewards program so they know their Shoppers and what they're buying and they're able to appropriately you know where you about any IP issues but to Target them where they're most receptive the other thing is that we were also able to look at weather and so if it was particularly hot outside so you would get an email delivered in your inbox if you are already a Walgreens balance rewards winter you know it's going to be hot out this afternoon you know share an ice cold coke with a friend then and sure happiness. Jason: [18:02] That is that is very cool you kind of alluded earlier to write how important digital influencer sales are and I'm I'm assuming. Significantly more important than actual e-commerce sales in in the beverage space at the moment and probably forever. April: [18:18] In certain category so Alesso and sparkling more so and you know traditional like case pack water. Jason: [18:23] Sure that I could totally see that I also think it's interesting that we have this conversation and Brands across a wide variety of categories but you know. Legacy Brands traditionally primarily distribute through wholesale and now many are starting to kick off these first direct-to-consumer initiatives not necessary, replace wholesale I really even competitive wholesale but just to do interesting things where they get to have a more direct relationship with a customer and I like so I've noticed you you guys do have a direct-to-consumer e-commerce site, I want to talk about that but it also occurred to me. In a way you guys have been telling direct-to-consumer longer than people realize so for example my office at Leo Burnett every floor has a Coke freestyle machine and I assume and oh by the way there's integration with my app, and that freestyle machine so when I do my custom mix of Dasani playing and lemon lemon lime I think it is using my app. Like you know who I am and how much of your product on consuming. April: [19:29] Absolutely so the freestyle machine is All Digital AI enabled and we use it the data to inform what do shoppers want what do consumers want, so I am the main stage this morning you heard our Brian talk about our new cook orange vanilla product spend the first flavor and in many years from Coca-Cola, and I it was derived from the fact is that was one of the number one pairing, that consumers were using on the freestyle machine so instead of you know what traditional approach to Flavors where you know the scientist mix up some different flavor portfolios you go to a focus group and etcetera, if this is what Shoppers already wanted and we weren't offering it to them in a bottle can Varian and now we do and it's been an instant success. Jason: [20:15] That's awesome and it and I feel like that's good, I know my it's a defense necessary but you know a big trend of the moment as retailers launching their own brand targets launched a Big Brand in the grocery category today and they they've generally been super successful, I'm with her own brand and what is the name of that scary about that is they tend to have a lot more customer intimacy they talk to the Target guest every day and they know her preference is so when they build a product, that accessed all that data if you're appear wholesaler. You you know you talked about the consumer but really your customers a retailer and so that it is interesting that you guys are eating this better position where you sort of had. A direct relationship with a lot of customers for a significant. Of time so you're on a Level Playing Field with data at least. April: [21:03] Yeah and a little secret is that the orange vanilla gives me what's the number to most labor variant together the number one flavors mom is a surprise is coming out is this Frank. I like farts a new Coke flavor coming soon. Jason: [21:20] You can eat another baby wesner's you could just tell it right now and it probably probably wouldn't. April: [21:25] No you'll have to invite me back. Jason: [21:26] I would invite you back anyway but that would that'll be another reason event and. April: [21:34] You didn't thank you so much it was great. Jason: [21:36] Oh that was a super fun. April: [21:38] He was awesome for all the listeners out there he did great. Jason: [21:40] Yeah as my wife will quickly tell you the short doses of Jason is the way to consume Json. Usually my wife's very unimpressed with my career about her and her whole family are from Michigan and you had Desmond Howard at this event which is a beloved figure of course stuff from Michigan and he was humble bragging about him having his own mix on the freestyle machine eat alleged, it was a top mix everywhere in the country except the armpit of America Columbus Ohio which is a Michigan shot at Ohio State. April: [22:16] Speaking in Michigan are we actually have Asher Coke bottles available in the Michigan market right now so if you're go Blue fan you can actually find Coke bottles with your teams logo on it so go find. Jason: [22:28] Yeah I like I like all these more personalized products like I said it's exciting, slash it's like it's a big operational challenge for you guys like all the inventory and yeah. April: [22:40] Personalization at scale. Jason: [22:42] Yeah yeah I have a feeling we're going to be seeing a lot more of that. And that is going to be interesting that actually is kind of a good transition so I often talked about one of the potential challenges Amazon might have like they're always you know they're so much traction they're doing someone everything. But their distribution system is really designed to like have a ton of something and get it close to the customer and be able to deliver it really efficiently and as the world goes to more personalized products and fragmented inventory. A lot of the big investment in warehouses than Amazon's made aren't perfectly suited for like. On demand products and highly personalized products long Preamble it wouldn't be a Jason and Scott show without talking about Amazon Scott's not here but he'd be very angry at me if I didn't bring it up you guys are on the platform. And was that a controversial decision at all and Amazon know it was. April: [23:40] No you know we we want to be wherever our customers are certainly we are a bottle or distributed Network model so that does bring some interesting implications and how do we ensure that the Reno and we have 64 different the sink bottlers that help us it should be products throughout the country and so how do you think through a lot of those Logistics them which you know we work on every day so it wasn't controversial I think what's interesting is that probably some of our brands that you lease associate with Coca-Cola are probably the ones we're doing the most Innovation with on Amazon so if you look at the work that we're doing with the smart water, I'm actually integrating with Alexa and voice activation or voice-enabled ordering we're doing quite a bit with Artie portfolio with Gold Peak tea, I am frankly Honest Tea quite a bit as well so again some of the Brand's where Shoppers are interested in, I really learning more about the really reason reviews are critically important those are the brands that we tend to focus on on that platform. Jason: [24:55] Yeah and you know that makes no sense because you like in a traditional brick-and-mortar store there is finite shelf space and you know there's, significant advantage to incumbents and you probably more so than any other brand in the store but a lot of Challenger Brands like 10 to do better against incumbents on Amazon where there's. Unlimited shelf space and you tennis Ellen after views of the product more than pure brand recognition, and so it makes total sense that the the sort of things that are closer to Challenger brands in your portfolio would fit much better on that platform, so we I mentioned at the show that we're at grocery shop you did a presentation this morning and I think the title Leading Edge marketing tactics advances in Shopper marketing data and Beyond. Exactly once again I'm hoping you got paid by the word can you give listeners a little like recap of what would that talk was about. April: [25:54] Yeah so there was a we had a panel discussion so we had a Charlie Chaplin from the Hershey Company and then we also had Reesha from Albertsons, and you know we really it was it was talking about. [26:08] How do we think about the role of these leading-edge capabilities within Shopper marketing so the role of data the role of media mix media measurement, so you know Richard from Albertsons was talking more about how they're building their it infrastructure and how they're thinking about I'm their Partnerships and how they're thinking about media. [26:28] And you know Charlie and I were were thinking through how do we we know we kind of talked talked about the you know Frenemies model right so we're at we're friends with our customers and they're very important to us and, help us Market are Brands they help us provide a wonderful place for people to go by Iran, I better now asking us to be their Media Partners and they're asking for significant Investments you know that weren't even on the table you know even 2 years ago, and the reality is there aren't more money available right so it's a little bit of a shell game of Uno trying to figure out if we had five places to Market Our Brands and now we have 50 places to Market our brand, how do you choose the places and spaces to go because if you go to small with a buy it makes an impact but we can, you know we can't not do media with every one of our key customer so there's no better time to be in chapter Mark and you because it really it in it in your discipline you have to be very focused on data you have to be focused on who your audience is and creating audience segments with r, all that rich data that our customers have until I think. [27:39] Our marketing is even better than it ever was before I mean it was kind of a layup before I mean a particularly for Coca-Cola you know what the bower Network you can go in build a big display of coke and it would sell, and and it still does today but there's so many other intricacies that we need to consider and that's what makes it exciting and interesting everyday. Jason: [27:59] I totally agree I like to say that like yesterday's Playbook won't work today and to me that makes it exciting because we have to test and learn and do new things which is like your daughter's not going to be able to follow your your playbook. April: [28:13] That is exactly right charity isn't. Jason: [28:15] Yeah probably if she's listening good good job the. April: [28:21] Make a choice of honey. Jason: [28:22] Yeah you can take that in a wide variety of that's always good advice the it does feel like it's a. There's an extra challenge like we all know how budgeting works like you if you know you know, turn the budget Based On A variation from what you did last year and hey we had this budget last year and we got these kind of results with it and so you know we fight for resources without our corporate friends and we we get 10% more this year in a space like ours where there's all these new spending opportunities that didn't exist it's really hard. Like in many cases those opportunities, clearly visible when we went through the budgeting process 12 months ago or 10 months ago is that a challenge at Coke like if you guys got two more agile to light can you. Transfer dollars mid-year from sort of Advil marketing to these new digital Shopper marketing activities. April: [29:16] Yeah there's there's an acronym and Coke called Sally same as last year. Jason: [29:20] Yeah. April: [29:21] And so I don't Sally's out the door and so we're trying to really start from a Bottoms Up approach that you would do in a traditional brand building where you start with the foundations of you know what is the always-on that we need to have for Our Brands and that can look very different from a Coca-Cola than it is to a vitamin water. And frankly they're so you know some brands that we're spending Less on because they're selling quite well with you know because the customer acceptance of the brand is lovely and, you know they're purchased a quite frequently and so instead of you know what kind of balancing every brand get so much you know really doing that deep dive analysis to say which brands and which brands are we being challenged, by our competitors and so which ones do we need to lean into and then as we look at that marketing mix are we driving trial are we driving conversion are we driving awareness and so if it's a we have a new brand coming out which again is a secret and invite me back once it launches and I'll share it with you but it's a brand new brand and so we're going to have to be all in the first 6 months just on awareness and so they're certain customers that can help us drive that awareness more quickly than others and so it would be part of our awareness marketing mix. Jason: [30:35] So Sally unfortunately is out the door a lovely person but not a good strategy. All right so instead of talking about last year let's talk about the future for a second I like to say a lot that we're sort of in the first inning of this whole digital disruption and so if you were to put your futures hat on when you come back on the show 5 years from now. Like you have some vision for how this whole practice of Shopper marketing is likely to evolve is it digital versions of all the same analog stuff we used to do or is it way different. April: [31:10] That actually set for the vision for our system it's 20 20 20 20 25 vision, and those dates are based on the metrics of 20% of all grocery shopping will be click-and-collect next year in about 3 months right. Anna by 2025 is I think when will see the Tipping Point for e-commerce to go to Italy for our category and so with that comes what are the capabilities and what are the focus areas going to be for Shopper marketing for the next five years so I have a pretty easy to find sin sin and what I would say is it's partially driven by. Thinking through our customers as True Media Partners and what that requires is just because they have. [31:59] Customer media available for us to buy, doesn't mean that we're going to buy it at a certain percentage level of our sales or Sally or anyting you know we're going to actually treat them as we would other Media Partners and there's requirements that they need to fill in order to be considered, some of them are our meeting those requirements faster than others, but if they want to be if they want to play in the big leagues and media than they need to and it be able to feel the same requirements at the same time. Are Media Partners also enable certain merchandising lovers within the store so we always have to keep that in mind as well so anyway it's and part of that is that we're actually building in customer media capabilities within our team so people who understand the media side of it as well as what those customer requirements are and we are in the trenches every day trying to figure it out. Jason: [32:52] Yeah I want to pack that 11 cuz that's super interesting to me so that the first thing and you tell me again don't hesitate to tell me if you have a different perspective but early day Shopper marketing a lot of the activities particular in-store activities, we would help fun stuff that happened in retail but that source of funding it was it was it was always sort of part of the trade agreement right like. April: [33:17] Mean the Twister armor green. Jason: [33:18] Yeah we're going to buy x amount of product from you and you're going to give me one and a half percent of that spin back as Co-op to invest in my store circular or in-store displays and whenever it frankly the retailer would come with some new initiative. It was really a zero-sum game for the brand right like okay will take dollars out of this other thing we were giving to you and instead put it in to this new thing and we look at that that. Co-op fund or that merchandising accrual fund or however you treated it as kind of a cost of doing business with at retailer but going forward it sounds like you're thinking at much more from a performance space it's like how hard is that dollar working is that the smartest place I could put that dollar or could I put that dollar, somewhere else. April: [34:03] Absolutely and ensuring that we're involving our customers in those conversations so you know the some of the traditional levers the circular right, over the past I don't know probably 8 to 10 years the cost to having your brand featured in the circular hasn't dramatically decrease but the amount of circulation. Jason: [34:23] The richest. April: [34:24] Has significantly decreased but for those that you know in our world I mean the role of the circular is not just what happens in the newspaper and also drives all these operational, you know my priorities and what gets tomato merchandise excetera so understanding that but then going back to the customer and saying, you know we could do a spend here but when you prefer that we like Walgreens help you drive trips during a time that is you know lower traffic for you actually doubles the basket cuz they went from buying one product to and build loyalty. Jason: [34:56] Yeah and I would also argue that campaign you mention was incremental to Walgreens and brought new customers into the door at dromore football. Does appearances in that circular are probably shifting sales from another brand which is good for you but it actually doesn't help Walgreens all that much. April: [35:15] Yeah and if it's not growing category sales and neither of us should be pursuing it. Jason: [35:20] Exactly so I want to unpack Another Part Of Your Vision you kind of talked about the shift grocery pickup. Happening very quickly and we talked a lot about it on the show I'm very bullish it feels like I'm just talked to so many customers and done so many studies in. People just really appreciate the efficiency of ordering from soccer practice and having the the trunk get full on the way home without having to take your kids out of the car and all those things but then it sounded like you were saying and further down the road, home delivery will well you know sort of catch on like showing your mind is. Curbside pickup sort of an intermediate step and eventually like we'll be getting a lot of this stuff home or do you just see them both continuing to get more popular over time. April: [36:04] It it's the latter I see I see them both some continuing in popularity put a filter for the beverage category the are Brands play a very important role in online grocery pick-up because oftentimes their brands that are built in bulk so you're buying, 12 pack or case pack of water excetera and they actually helped build the basket to get you to your delivery or your even your you know pick up minimum. And there's things that customers really want to stock up on and you know they just read you know pushing the 50. So we definitely have an amazing role to play in online grocery pick-up in any Commerce will continue to grow, the interesting thing is the role of instant consumption in a click-and-collect environment. And so you know there's been some kind of gloom and doom studies around you know what's happening to the front end you know at stores for categories such as ours as well as candy and magazines and other things. But we just did an internal study and if there's some surprising statistics and that is that of the people who place an online grocery pick-up order, over 76% of them actually still make a trip into the store. And the reasons for that are multiple why it is they forgot to put something on the list they ordered it at soccer practice and then on the way they realized I forgot to put something on the list or someone else in there, and their home I said hey can you add this to the list. [37:32] Another reason is some people are really still want to pick their own produce and they're not they're not confident that someone else can pick the produce better than they can, and getting us ice cold beverage or snack for the ride home is the third reason but they still going store, so we still need to have a presence with our traditional front end coolers but we're adapting what those look like so instead of having a you know a large whatever for 5 foot you know refrigerator door as you're waiting in line in the self-checkout area because typically if you're running into to get to the three items from your online grocery pick-up order that's where you're going so we've actually design smaller coolers that fit right under the self-service register and then get drive a call to action to pick one up for the ride home. Jason: [38:20] Yeah it is super interesting and I heard Brian talk about that this morning in his keynote it it's interesting because other categories they got really impacted by e-commerce. Click and collect became super important traditionally it's not curbside pickup its in-store pickup and it's well-known that, they were International purchases that were driven by that like I think Macy's talks about her like a hundred and 20% you know run rate of the click and collect so you're you're finding another 20% spin when you have to walk through the Macy's to pick up your your Macy's purchases, and it sounds like that sometimes happening in in the grocery category as well and you you did a good job of articulating the reasons, I have a feeling that like again it is still the first thing we're going to figure out some other impulse experienced as for this curbside right right so at today. [39:15] A lot of curbside is not very robust buying the Saints like there's people run around the store and picking and trying to get it out in front of the store just before you show up and. And like frankly like there's a lot of them perfect executions but as this gets bigger retailers are really investing in a Triton so now we're starting to see like hey let's. Have automated picking and microfilaments centers in our parking lots and it's going to be increasingly possible to very easily. Expose you to these impulse purchases while you're picking up your groceries and. Load them in your trunk with the pre-ordered stuff without even having to go in the store so I hope some of that impulse comes back in what you didn't talk about which I suspect you also benefit from is. So traditionally the argument with Bo impulse purchases go way down when you order online pickup curbside for your point maybe they don't get him quite as much as I want things but they're also. Is a higher LV people tend to order more stuff in different formats and per your point. I didn't want to get the big case of water if I had to show up at through the store and load it in the car and do all that but if someone's doing it for me I'd rather get a full week Supply than a day's Supply and so like you. Like that I feel like there's a yin and yang I feel like we have to work harder to keep get that unplanned purchase but in some ways there's some incremental plan for just as we capture by adding these new new amenities for customers. April: [40:43] Dancing to as you know one of the consistent Trends in the beverage industry is is a blurring of subcategories so you know there used to be sparkling you know soda and there used to be water and now they're sparkling water and you know all the category blurry and so the more we can partner with our customers so I kind of have offers that allow you to kind of mix and match I'm in a different brands I think Click and Clack actually enables at so if you we're going to buy one variant of a product and then you know you get on multiples offer and then you're exposed to some other flavors are various that you weren't aware of Shoppers actually are very appreciative and they they actually like having you know variety within their selection. Jason: [41:27] Thanks so in a divided household like mine my wife and I can each get our preferred that I like that. So when we're coming up on time but one last question so there's also an awful lot of Coke product that sold through on Primm so restaurants and dressers and all these things and what are the interesting things to me is those categories are also starting to get disrupted by digital like I'm starting you know 20% of all restaurant meals are consumed at home so I'm ordering them from doordash or GrubHub at Applebee's on ordering off of a touch screen instead of talking to a server. In my mind you guys have the the expertise from the digital shelf that like you could play a big role in helping. You do the best job of selling those Coke products in that restaurant space are you guys getting a chance to play in that space at all or is that something you can Envision happening. April: [42:24] Absolutely we're looking at everything so you know we're even thinking about do we sponsor the GrubHub drivers or do we sponsor that instacart you know Shoppers and and not because they're actually you know when I was living in Chicago I shopped at Meijer and I used to use the ship's platform, and for a you know 20 minutes. I had this very intimate relationship with the Shopper and she was actually saying should I switch this that out or you know and then when she came to my door so you know we just need to think about all of the people that and all the touch points within the consideration process and who can help match our Shoppers with the beverage that's right for them. Jason: [43:07] That's interesting that's a fascinating point because I. Traditionally when I bought those beverages in the the grocery store it was cell service experience but now as a result of some of these experiences it's almost a sales assistant experience in so yeah you you think about some of the best practices in sales assistant environments and part of it is, Evangeline sizing the heck out of those those Associates that can influence the purchase that's that's really smart and that's going to be a great place to leave it because it's happen again we blown through our allotted time April in the event that listeners want to get in touch with you are you on the interweb somewhere like what's the best way to follow April. April: [43:45] Yes so I do have a Twitter handle at April's in size but frankly I don't check a very office. Jason: [43:50] Yeah I heard you use it mainly to follow me. April: [43:53] I know I should be better out of it I got so frankly the best way to to get after me is through Linkedin I really have chosen that is my preferred platform so feel free to Lake in with me and glad to continue the conversation. Jason: [44:07] Terrific I will put that your LinkedIn URL in the show notes of people don't have to write it down but as always is listeners of enjoyed the show and they want to continue the conversation they're welcome to jump on our Twitter or our Facebook and will continue the dialogue there if this is the show that finally added value to you and help you in your professional career the thing we most appreciated you jump on iTunes and finally give us that five star review You've been teasing us with April has been a real privilege to talk to you today thanks very much. April: [44:39] You're awesome thanks for having me. Jason: [44:41] Until next time happy commercing.

Learn about Coca-Cola’s World Without Waste Strategy. Coca-Cola Canada’s Vice President, Public Affairs and Communications, Ron Soreanu, and Coca-Cola North America’s Vice President, Sustainability, Bruce Karas share the thinking behind their ambitious sustainable packaging goal, the importance of partnerships, and what we can collectively do to contribute to a sustainable future.

Today is a big day -- this is the final episode of our first season of Total Refresh. Thank you for taking this journey with us! To finish the season, we’re talking with the President of Coca-Cola North America, Jim Dinkins, who leads our business in the United States and Canada. His hope is that when we look back on this chapter in our business’ history, we see that the people running the company had the vision to look far enough into the future, anticipate changes and put us in the position to win. The son of a preacher and a teacher, Jim grew up in Georgia. His sense of adventure and willingness to try new things has fueled his career in the food and beverage industry, including many roles across Coca-Cola North America. From his start as an area account executive in Foodservice & On-Premise to the Minute Maid Business Unit, Jim’s professional journey helped prepare him for his role today, and through it all, he continues to learn, grow and carve out meaningful time with his family.

Dagmar Boggs is the first female to lead National Retail Sales for Coca-Cola North America. She also serves as our Bottling Operations Officer. Every day, Dagmar works with the top retailers to roll out our national plans together with our 68 Coca-Cola Bottlers in the United States. Dagmar leads the joint planning with these essential partners to grow our business. A first generation American, Dagmar is one of the most courageous people we’ve ever met, navigating the untimely death of her husband and raising her children as a single mom, all while building her career at Coca-Cola. Her story reminds us that life is not a dress rehearsal, and therefore, we must take risks.

In today’s digitally-driven world, consumer choices and expectations are shifting faster than ever before. Brian Sappington’s job is to help our 133-year-old company successfully navigate the ever-changing digital marketplace as we strive to bring people more of the beverages they want – whenever, wherever and however they want them. Brian is passionate about fostering an iterative culture that can build and scale new digital capabilities across the organization. Throughout his 18-year career at Coca-Cola, he has continually embraced new challenges with a growth mindset – from making cross-country moves to taking unexpected career turns. That’s why he’s excited to take on this next big opportunity – leading a team to create the future of digital commerce at Coca-Cola North America.

Stuart Kronauge leads the Sparkling Business Unit and Strategic Marketing for Coca-Cola North America. That means she is responsible for the big brands that have bubbles in them – think Coca-Cola, Sprite and Fanta – as well as marketing for all our beverage brands – with and without bubbles. Stuart’s team is focused on growing some of our most historic beverage categories and valuable marketing assets. An artist by training, Stuart seamlessly combines creative bravery and relentless preparation to craft meaningful conversations with our consumers through advertising. Together, we will learn about marketing some of the world’s most beloved brands and how she balances a demanding job with her deep commitment to family.

Mark Rahiya has seen nearly every aspect of the Coca-Cola system during his career and now leads the US supply chain and commercial organization. In this role, Mark leads the manufacturing and distribution of our still beverages portfolio which includes water, coffee, juice and tea, while also managing the commercialization of new product and program innovation. He is a veteran of the United States Navy and served as a Submarine Officer before joining Coca-Cola. Today, he applies this passion towards recruiting veterans into our business. Listen in as we learn about Mark’s leadership style of harnessing creativity through process and discipline, values that trace back to his military service, and how he applies this outlook today at Coca-Cola North America.

Kathleen "KC" Ciaramello is President, Foodservice and On-Premise, Coca-Cola North America. She is responsible for a fully integrated business unit serving all global, national, and regional customers operating within the channels of business that are headquartered in the United States. Originally from a close-knit family in Massachusetts, KC began her career with Coca-Cola in 1985, where she worked her way up in the business. From her first job calling on Coca-Cola customers along the boardwalk of the Jersey Shore to her role today, it is clear that KC never wastes a moment, a lesson she learned from her mother. Her grandmother, who raised silk worms in Lebanon to pay for passage on a ship to immigrate to New York by herself at the age of 12, also influenced KC's "how, not if" mindset. Well-known at Coca-Cola for leading with both her heart and her head, she applies these lessons to growing our business today through our Total Beverage Strategy.

Welcome to Total Refresh, a radically refreshing podcast from Coca-Cola North America - for employees, by employees and available to everyone. We are pulling back the curtain and turning internal communications inside out. What happens when The Coca-Cola Company broadens its focus from the classic red label to a world of limitless beverage options and business opportunities? Join Coca-Cola employees and hosts Katherine Cherry and Jamal Booker as they seek to answer this question and so much more in Season One.

In 2000, Shane Grant joined Coca-Cola in Australia. A native of New Zealand, Shane brings a kiwi mindset to Coke with his passion for curiosity, change and challenge. From Coca-Cola and Coke Zero  Sugar in Australia, the global Coca-Cola brand team, breathing new life into the glacéau business in the U.S., to bringing a new operating model to Coke’s Canadian Business and growing it to be the fastest growing large CPG in Canada; Shane’s professional  journey has led him across the globe. Today, Shane and his team are taking on a new challenge that will require meeting the rapidly evolving consumer tastes in the United States. In this episode, we learn more about how Shane has applied his “challenger” philosophy  --  from being a husband and dad raising twins, operating around the globe, and his role now as President of CCNA’s Stills Unit including the Water, Active Hydration, Coffee and Tea businesses of Coca-Cola North America. 

In the 76th episode of Keep Moving Forward, I interview Director of Brand Development at Coca-Cola North America and former University of Georgia track and field star, Terri Polk.   “How can I be useful?” Terri Polk asks herself this question every day. No matter the situation she sets foot in, her aim is to help others in the way that they most need. She does not want to simply help others in the way she most sees fit, Terri seeks to understand what someone particularly needs assistance with and how she might use her strengths to best help.   This desire to help others stems from the values instilled within her mother, her coaches, and her years pounding away around a 400-meter oval. Terri knew from an early age that so long as you “dig in and try”, truly anything is possible. With the passing of Title IX, the opportunity to run track and field in college on a scholarship opened up to her, and she would stop at nothing to make the most of this chance. Prior to graduating high school, Terri received an offer from the University of Georgia, and she proudly headed off to Athens wearing that black and red. She represented her university and utilized every bit of resilience and mental toughness she developed as an athlete to help propel her into a successful post-athletic career life.   Her journey has seen many different turns, because Terri was brave enough to walk through any door opened to her.   I am so happy to have had the chance to speak with a fellow lover of track and field, and I hope that you all enjoy my discussion with Coca-Cola’s own Terri Polk.   For more on Terri, you can connect with her on LinkedIn.   If you guys enjoy Keep Moving Forward and want to tell me so, I would love for you to leave me a review on iTunes. And if you really like my show and would like for me to give you a shout out at the beginning of my next episode, you can donate as little as $1 to my podcast and become a loyal patron at Patreon.   Always remember, you can beat the odds and go the distance, if only you keep moving forward.

The value of building serverless applications on AWS applies to businesses of all sizes. For enterprises that own hundreds or thousands of applications, the cost of managing and securing servers could equal millions of dollars per year. In this session, we will discuss how building serverless applications on AWS can eliminate many of those costs and still meet enterprise requirements across a breadth of areas: including identity and access control, network security, performance, availability, deployment and operations. Also, Coca-Cola North America will give a glimpse into the tools and strategies they’ve developed in order to make their next generation of digital marketing applications completely serverless, and give a peak into the innovative ways they’re planning to use AWS Lambda in the future.

Jonathan S. Radtke, Water Sustainability Program Director, Coca-Cola North America Jon Radtke is the Water Sustainability Program Director for Coca-Cola North America based in Atlanta, GA. In this role, he manages the company’s water stewardship program, which assesses and mitigates water risks facing Coca-Cola operations. Primary areas of focus include water efficiency initiatives, source water protection strategies, community water partnerships and sustainable agriculture initiatives within the supply chain. One goal of the Company was to return to nature and communities an amount of water equivalent to the water used in Coca-Cola’s beverages and their production. Mr. Radtke’s leadership has helped the Company to reach this goal five years early and to position The Coca-Cola Company as an industry leader in water stewardship. Jon has a Bachelor degree in Geology and a Masters in Hydrogeology with over 25 years of professional experience managing a wide range of water supply and environmental projects.

Season 1. Episode 4: Seth Goldman, President and CEO of Honest Tea Jonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success. Here Jonathan speaks to Seth Goldman, President and CEO of Honest Tea. Seth co-founded Honest Tea in 1998 with Professor Barry Nalebuff of the Yale School of Management. Honest Tea has been credited with being the No.1 – and fastest-growing – organic bottled tea brand in the US. In 2011, Coca-Cola North America completed the purchase of a minority stake in the company – the first organic and Fair Trade brand to enter the Coca-Cola portfolio. In September 2011, the brand was redesigned to address the needs of standout and efficiencies. http://www.pearlfisher.com Subscribe to the series via iTunes: http://itun.es/i6JK87y

Bea Perez, Chief Marketing Office for Coca-Cola North America joins us to discuss the sports marketing efforts for one of the biggest brands in the world. We also recap the business headlines from the Kentucky Derby.